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> 3rd NUSCT Rectors' Meeting - 20 October 2021 - Republic of San Marino >
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors.
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors. “The luxury customer wants to have an exceptional experience, with exceptional people, with an exceptional brand. It’s not [about] management through money, it’s management through emotions!” she explained.
Thomas-Olivier Léautier, Toulouse School of Economics, University of Toulouse Graduate School of Management, France and Fabien Roques, Compass Lexecon, University Paris Dauphine, France. While directing the Florence School of Regulation’s Executive Course to master Electricity Markets, 18-19 January 2016, in Florence, Italy, Thomas-Olivier Léautier and Fabien Roques met with reporter Nicholas Barrett to discuss the relationship between regulation and economics as well as the EU’s efforts to tackle climate change. Thomas-Olivier Léautier: “We need to reduce our carbon emissions while protecting our standard of living. Therefore, we need to, if possible, consume less electricity and produce less CO2 as we produce electricity. That requires tens of hundreds of billions of euros of investment. The more efficiently we do this… the cheaper this massive transformation is going be for society… it's super important.” Fabien Roques: “The European Commissions, even though it’s been criticised, is doing a good job even with the limited powers it’s got.” Fabien Roques: “In Europe, each country is very small regarding climate change compared to America and China, so having a coordinated approach to climate change is the only way for Europe to be one of the leaders on climate change.”
http://florence-school.eu/event/two-day-executive-course-to-master-electricity-markets-18-19-january-2016/ Fabien Roques, Senior Vice President with the Economics Consultancy Compass Lexecon and Associate Professor at University Paris-Dauphine, talks about the demand response, which is one of the big missing parts of well-functioning electricity markets. This topic will be discussed during the 2-Day Executive Course to master Electricity Markets
http://florence-school.eu/event/two-day-executive-course-to-master-electricity-markets-18-19-january-2016 Fabien Roques, Senior Vice President with the Economics Consultancy Compass Lexecon and Associate Professor at University Paris-Dauphine, talks about the FSR's new 2-day Executive Course to master Electricity Markets. The new training programme covers many topics, one of them is the capacity mechanisms.