Podcasts about Brand management

This week on the Justice Team Podcast, Mikaela is sitting down with brand management expert Amanda Maxwell! Amanda has been part of the Justice HQ team for the last five years, and she is here to share her tips for building a unique and purposeful online brand for your legal business. You won't want to miss this episode! Justice HQ community subscriptions are open to all starting at $20 a month. Go to www.justicehq.com or download the mobile app today! Attorney Share lets you track your co-counsel cases with automations, and turn cases you can't take into revenue for your firm with the public marketplace. You can sign up now for a free account at www.attorneyshare.com. Have a legal need or question? Call our law firm, the Justice Team at 844-THE-TEAM, or visit justiceteam.com!

Shaun Belongie is the CEO of New Belgium Brewery. He previously served as VP of Marketing for New Belgium before becoming CMO and then CEO in 2023. Shaun has over 20 years of CPG experience, having managed marketing innovation and brand direction for iconic companies like Nestle Purina and Kraft Foods. He's helped build and maintain New Belgium's human-powered business model as the brand grows and expands, all the while stewarding the brewery's legacy and people-centric culture. Shaun joins Roy to discuss the challenges and opportunities during his journey from CMO to CEO, the differences between working at a large CPG brand versus a smaller, more nimble company, how New Belgium embodies and enacts their foundational values, and much more. Highlights from our conversation include: Shaun's transition from CMO to CEO at New Belgium (3:35)Challenges he's confronted as New Belgium's CEO (6:14)Shaun's experience serving as New Belgium's CMO (9:53)Shaun's perspective on building and shaping culture as CEO (12:09)New Belgium's human-powered business model (14:55)Maintaining authentic values throughout periods of growth (16:16)How his son's health crisis inspired him to think differently about life and leadership (18:35)Leadership lessons that carried over from Shaun's Kraft and Purina days (21:11)How changes in the industry are affecting Shaun's approach to hiring (23:08)Leadership qualities that Shaun seeks in his senior executive team (25:01)How technology fits into his strategic plan (25:48)Guidance he'd offer to somebody early in their career (28:18)What Shaun's most excited about in the future (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

Ed, Simon and Harvey discuss everything that matters in the world of real estate marketplaces this week...- CoStar's ongoing investor spat and what the outcome might be- QuintoAndar's big push into Rio de Janeiro- Leboncoin shutters A Vendre A Louer- Rightmove's EBITDA problem00:00 Introduction and Weather Check01:48 CoStar's Board and Activist Investors04:01 The Role of Activist Investors09:44 CoStar's Strategic Options12:55 Homes.com and Compass14:28 Market Trends and AI Impact21:05 Quinto Andar's Investment in Brazil25:50 Le Bon Quant's Strategic Shift28:53 The Evolution of Brand Management in Real Estate32:46 Legal Challenges in the Real Estate Market37:16 Innovations in Real Estate Technology42:42 The Struggles of Real Estate Agents with Pricing Models

Join the Robert Zicklin Center for Corporate Integrity and Lawrence N. Field Center for Entrepreneurship on February 5th as we welcome Lew Frankfort, former CEO and Chairman Emeritus of Coach, to Baruch College. Frankfort will reflect on his remarkable professional journey, from his early career in New York City government to leading Coach for nearly three decades and transforming it from a six million dollar leather goods business into a five billion dollar global lifestyle brand. The fireside chat, moderated by Marlene Leekang, Executive Director of the Lawrence N. Field Center for Entrepreneurship, will draw from Frankfort's memoir Bag Man, which chronicles how Coach pioneered the concept of accessible luxury and redefined an industry through relentless focus on the customer, bold strategic choices, and a willingness to challenge convention. Frankfort also explores the personal side of leadership, including how fear of failure can fuel success while demanding a personal toll. The fireside chat will be followed by a live question and answer session, offering students a unique opportunity to engage directly with one of the most respected business leaders of his generation.

Perspektivwechsel mit KI: Wie Sonja Kommunikation, Brand und künstliche Intelligenz vereint   In dieser Episode steht Sonja im Mittelpunkt – Kommunikationsprofi, Interimsmanagerin und KI-Enthusiastin. Im Gespräch teilt sie ihre persönliche Reise von der klassischen Unternehmenskommunikation hin zu einer KI-getriebenen Herangehensweise in einem etablierten Mandat. Es geht nicht um Tools bis ins letzte Detail, sondern um das, was wirklich zählt: den konkreten Nutzen für Kunden, Teams und Markenführung.   Sonja Schmid auf LinkedIn: LinkedIn - https://www.linkedin.com/in/sonja-schmid-think-ai/   Von der Interimsmanagerin zur KI-Vorreiterin Sonja bringt mehr als ein Jahrzehnt Erfahrung aus dem Kommunikationsumfeld mit und war in unterschiedlichsten Rollen unterwegs… vom Krisenmanagement bis zur Leitung ganzer Abteilungen. Doch Anfang 2023 kam ein Wendepunkt: Die künstliche Intelligenz trat in ihr Leben. Zunächst auf der Suche nach etwas Neuem, entdeckte sie, dass KI nicht nur eine Spielwiese für Tech-Nerds ist, sondern ein strategisches Werkzeug, um echte Wirkung in Unternehmen zu erzielen.   Der Seitwärtsmove, der zum Volltreffer wurde Ein neues Mandat, das zunächst nach einem kleinen Schritt aussah, entpuppte sich als Türöffner: Als Head of Digital Communications and Brand Management erkannte Sonja schnell, dass KI dort ungeahntes Potenzial entfalten kann, obwohl es offiziell nie Thema war. Mit der richtigen Brille betrachtet, wurde aus einem „Nebenbei-Projekt" ein echtes Innovationsfeld, in dem sie ihre gesamte Erfahrung, ihre kommunikativen Fähigkeiten und die Kraft der KI miteinander verbinden konnte.   Inspiration statt Tool-Talk Ihr Vortrag beim KI Summit Germany richtet sich nicht an die Hardcore-Techies, sondern an all jene, die sich bisher nicht zu den „KI-Cracks" zählen. Sonja zeigt, dass es nicht darum geht, jedes Tool in- und auswendig zu kennen. Es geht darum, mit offenen Augen das eigene Umfeld zu scannen: Wo kann KI sinnvoll unterstützen? Wo kann sie echten Mehrwert liefern? Und wie können Unternehmen und Individuen gleichermaßen daran wachsen?   Persönliche Weiterentwicklung trifft Business-Mehrwert Die zentrale Botschaft dieser Episode: Der KI-Zug ist längst abgefahren, aber es ist noch nicht zu spät aufzuspringen. Sonja motiviert dazu, die eigene Perspektive zu hinterfragen, mutig neue Wege zu gehen und sich bewusst Spielfelder zu suchen, in denen KI Wirkung entfalten kann. Wer offen bleibt, wird nicht nur beruflich profitieren, sondern auch persönlich wachsen.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Mit jedem Prompt ein WOW! ... für Selbstständige und Unternehmer Ein klarer Leitfaden für Unternehmer, Selbstständige und Entscheider, die Künstliche Intelligenz nicht nur verstehen, sondern wirksam einsetzen wollen. Dieses Buch zeigt dir, wie du relevante KI-Anwendungsfälle erkennst und die KI als echten Sparringspartner nutzt, um diese Realität werden zu lassen. Praxisnah, mit echten Beispielen und vollständig umsetzungsorientiert. Das Buch ist ein Geschenk, nur Versandkosten von 9,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/shop/buch-mit-jedem-prompt-ein-wow/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>2800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 2800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... 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Jack Chambers-Ward is joined by Georgie Kemp, the SEO lead at Veed.Together, they delve into the limitless potential of video as a channel for marketers, discussing how video content can be repurposed and its SEO advantages.Georgie emphasises the importance of authenticity and the human element in creating engaging video content. Jack and Georgie also explore the evolution of search, integrating video into SEO strategies, and leveraging AI while maintaining a human touch.Follow Georgie:Website: https://www.veed.ioLinkedIn: https://www.linkedin.com/in/georgie-kemp/ Veed on YouTube: https://www.youtube.com/veedstudioVeed on Instagram: https://www.instagram.com/veedstudio/Resourceshttps://sell.g2.com/resources/webinars/capturing-demand-in-the-llm-ecosystemhttps://www.linkedin.com/feed/update/urn:li:activity:7388499289389572097/https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/Veed guides for video marketing:https://www.veed.io/learn/video-marketing-guide https://www.veed.io/learn/ai-tools-for-video-editinghttps://www.veed.io/learn/ai-video-productionGeorgie's recommendationshttps://www.granola.ai/https://misotasty.com/recipes/miso-brown-butter-banana-bread-recipeTime stamps00:00 The Limitless Potential of Video Marketing01:22 Introduction03:26 Sponsor Message05:13 Interview with Georgie Kemp06:50 The Evolution of Search and Video Content20:47 Community Engagement and Authenticity in SEO34:47 Monitoring Brand Sentiment35:12 The Party Analogy35:49 Honesty in Product Comparisons36:46 Community-Centric Content Strategy37:55 Success in Video Generation and Editing38:55 Comparison-Based Content42:17 Brand Management and Visibility48:17 AI's Role in Content Creation55:21 Recommendations and Final Thoughts

At CES Unveiled 2026 in Las Vegas, Carrie Kessenich, Director of Brand Management for FeatherSnap talks about about their smart bird feeders that automatically captures photos and video of visiting birds. The system identifies species and delivers wildlife moments straight to your phone, turning backyard birdwatching into a modern, connected experience.  Show Notes: Links: FeatherSnap Smart Birdfeeder with AI Identification and Wi-Fi Solar Powered, Captures HD Pictures and Videos Sent Directly to Your Phone https://amzn.to/3NrOcYI Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

At CES Unveiled 2026 in Las Vegas, Carrie Kessenich, Director of Brand Management for FeatherSnap talks about about their smart bird feeders that automatically captures photos and video of visiting birds. The system identifies species and delivers wildlife moments straight to your phone, turning backyard birdwatching into a modern, connected experience.  Show Notes: Links: FeatherSnap Smart Birdfeeder with AI Identification and Wi-Fi Solar Powered, Captures HD Pictures and Videos Sent Directly to Your Phone https://amzn.to/3NrOcYI Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Newsletter, Content, Kampagnen: Viele Marken optimieren Produkte und Kommunikation – und wachsen trotzdem nicht. Marktforscher Jörg Munkes erklärt, warum Wachstum im Alltag der Menschen entsteht, nicht im Marketingplan.

David Stever is the former CEO and CMO of beloved ice cream brand Ben & Jerry's. David started with the company back in the early 80's, working as a tour guide at their factory in Waterbury, Vermont. Over time, David ascended within Ben & Jerry's, helping to grow the then start-up into an iconic, multinational corporation. Over the course of his decades-long career there, David led marketing initiatives, drove massive brand growth, expanded global market share, and helped facilitate reinvention and product innovation, all while keeping Ben & Jerry's social mission front and center. He joins Roy to discuss his journey from tour guide to C-Suite, the many learnings he took from founders Ben Cohen and Jerry Greenfield, the profound effect of pursuing a triple bottom line, and much more.        Highlights from our conversation include: David's initial interest in the ice cream industry and how it evolved into his career (1:32)Working with Ben and Jerry in the early days (3:50)Leadership lessons learned through periods of massive growth and scaling (6:13)David's strengths and keys to success as Ben & Jerry's CMO (8:48)What surprised him the most when he transitioned from CMO to CEO (13:48)What it means to do “business as unusual” (15:29)The influence of Ben & Jerry's blend of activism and commerce on his leadership (18:12)How David defines Ben & Jerry's unique culture and how he helped sustain it through the years and through acquisition (20:26)Successful hiring throughout Ben & Jerry's different phases (22:48)Qualities David sought in his top leadership team (27:40)What he believes is often overlooked when assessing prospective talent (28:47)David's next chapter and what he's most excited about in looking ahead (31:00)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

W 190 odcinku podcastu Business Marketer rozpoczynamy trylogię o marce B2B.W pierwszym odcinku trylogii o marce, omawiam wpływ marki na sprzedaż w sektorze B2B. Poznasz konkretne mechanizmy wpływu marki na wielkość i zyskowność sprzedaży.W tym odcinku skupiłem się na omówieniu kluczowych argumentów za inwestowaniem w markę oraz zaprezentowałem konkretne dowody na to, jak silna marka skraca cykl sprzedaży, zwiększa marżę oraz obniża koszt pozyskania klienta. Gościem odcinka był Paweł Jaczewski, który recenzował książkę Buyer Personas autorstwa Adelle Revella – niezwykle przydatnej w zrozumieniu procesów decyzyjnych klientów. Źródła, z których korzystałem. Po więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl Partnerem dzisiejszej audycji jest Instytut Monitorowania Mediów, dostawca innowacyjnego panelu badawczego IMMrank do analizy medialności marek w Polsce, mierzące także wartość ich ekspozycji w formule benchmarku. IMM Rank to: Ogromna skala: Codzienny monitoring ponad 1800 tytułów prasowych, 350 stacji radiowych i TV, 420 tys. portali, forów i blogów oraz ponad 16 mln publicznych profili w mediach społecznościowych. Analiza 360°: Narzędzie bada widoczność marki zarówno w przestrzeni informacyjnej, jak i reklamowej. Badanie medialnej siły marek obejmuje nie tylko treść przekazów ale także obraz, video i audio, w tym foniczną warstwę ponad 300 najbardziej popularnych w Polsce podcastów. Precyzja: Wszystkie dane są kodowane według autorskiego modelu analitycznego IDEAS. Wynik: Dowiesz się, jaka jest realna wartość ekspozycji Twojej marki i jak wypadasz na tle konkurencji. Zobacz jak rośnie Twoja marka na stronie: https://immrank.com/ Możesz też bezpłatnie zgłosić markę do badania. Masz pomysł na odcinek podcastu? Napisz do mnie: lukasz.kosuniak@businessmarketer.pl...

Die Marken- und Marketingnews der KW 51 mit folgenden Themen: Gute Nachricht der Woche: Spendenbereitschaft Aufreger der Woche: Warner Bros liegen Angebote von Netflix und Paramount zur Übernahme vor. Die Führungsspitze von Warner Brothers Discovery rät den Aktionären davon ab, das Angebot von Paramount anzunehmen. Thema der Woche: Beben bei den Neobanken: N26 steht unter Beobachtung der Bafin und bekommt einige Auflagen, Trade Republic ist auf Erfolgskurs, Revolut steigt in Formel 1 ein (Audi). Anti-Fundstück der Woche: Hat sich die BVG ein Eigentor geschossen? BVG nutzt die Idee des Dschungelcamps mit "Ich bin ein Star – Holt mich hier raus!" für die neue Kampagne "Ich bin ein Fahrgast – Ich steig gleich aus!". Sie überzeichnen Probleme wie volle U-Bahnen oder dreckige Bahnhöfe auf diese Weise - mit Augenzwinkern und Ironie. Erstmals gibt es für eine BVG-Kampagne mehr Kritik als Lob. Colin nennt 3 Gründe, warum diese Kampagne nicht so gut ankommt: 1. Es sind vier Folgen, die vorhersehbar und wenig unterhaltsam sind, daher werden die Produktionskosten in Frage gestellt. 2. Die BVG macht sich über Probleme lustig, die sie nicht so leicht lösen können. Die Energie sollten sie besser in Problemlösung stecken. 3. Menschen verstehen sich erstmals als Marketingprodukt / als Kunde, weniger als Freund, der verzeiht. NEU: Das Signal der Woche Unsere niederländischen Kollegen (TrendsActive) werden regelmäßig eine Inspiration in Weekly teilen. Sie blicken auf gesellschaftliche Entwicklungen und übersetzen sie in klare, markenrelevante Insights. Der heutige Einspieler handelt von "Good conversations": Warum gute Gespräche nicht vom Recht-Haben leben, sondern von echter Neugier auf das Gegenüber. ✨

Diese Folge wird u. a. unterstützt vom OMT Summit. Jetzt mitmachen und ein Premium-Ticket im Wert von 499 € gewinnen: ⁠https://www.omt.de/seopresso-gewinnspiel/In dieser Episode des SEOPRESSO Podcasts diskutieren die Gäste Jolle Lahr-Eigen, Nina Roser und Julia Weißbach über die Entwicklungen im SEO-Bereich und die Strategien für 2026. Sie reflektieren die wichtigsten SEO-Maßnahmen des Jahres 2025, die Rolle von AI Search, die Bedeutung von qualitativ hochwertigem Content und die Herausforderungen im technischen SEO. Zudem wird die Notwendigkeit von Synergien zwischen SEO, PR und Brand Management betont, um in der sich schnell verändernden digitalen Landschaft erfolgreich zu sein. In dieser Diskussion wird die Rolle von SEO in der Zukunft beleuchtet, insbesondere im Kontext von Social Listening, AI und Community Engagement. Die Teilnehmer diskutieren, wie sich SEO anpassen muss, um relevant zu bleiben, und welche Fähigkeiten für SEOs in den kommenden Jahren entscheidend sein werden. Themen wie Duplicate Content und die Notwendigkeit, sich auf verschiedene Suchplattformen einzustellen, werden ebenfalls angesprochen. Die Diskussion endet mit einem Ausblick auf die Rolle von SEO in fünf Jahren, wobei die Bedeutung von Omnichannel-Strategien hervorgehoben wird.TakeawaysTechnik im Griff haben ist entscheidend für SEO-Erfolg.Basics sind nach wie vor wichtig, um gute Rankings zu erzielen.Content-Qualität muss über Quantität stehen.AI Search verändert die SEO-Prioritäten.Synergien zwischen Abteilungen sind notwendig für den Erfolg.Rollen und Verantwortlichkeiten im Team müssen klar definiert werden.Individualisierung des Contents ist entscheidend.Technisches SEO sollte nicht vernachlässigt werden.Die Customer Journey muss in der Content-Strategie berücksichtigt werden.Marken müssen aktiv in Communities präsent sein. Social Listening ist entscheidend für die Markenwahrnehmung.SEO muss sich an neue Technologien und Plattformen anpassen.Duplicate Content bleibt ein relevantes Thema für SEO.Community Engagement ist wichtig für die Kundenbindung.Die Rolle von SEO wird sich in den nächsten fünf Jahren verändern.Wichtige Skills für SEOs sind Prompt Research und Datenanalyse.Die Zusammenarbeit zwischen Abteilungen ist entscheidend für den Erfolg.Omnichannel-Strategien werden in der Zukunft wichtiger.AI wird die SEO-Landschaft erheblich beeinflussen.SEO bleibt eine Schnittstelle für Information Retrieval.Kapitel00:00 Einführung in den SEO Presso Podcast02:30 Rückblick auf SEO-Maßnahmen 202505:56 Lernprozesse und Herausforderungen in der SEO-Welt09:03 Strategien für 2026: AI und SEO Prioritäten12:11 Die Bedeutung von Synergien in der SEO14:56 Content-Qualität und Individualisierung17:53 Technisches SEO und zukünftige Trends20:26 Die Herausforderungen von LLMs und SEO24:00 Die Rolle von Marken und PR im SEO28:32 Die Bedeutung von Community Management und Social Listening35:02 Die Zukunft von SEO: GEO, AIO und die Rolle der Marken42:42 Zusammenarbeit und Synergien im Unternehmen44:01 Synergien und Zusammenarbeit in der Content-Erstellung44:52 Zukunftsorientierte SEO-Fähigkeiten für 202646:57 Datenmanagement und technische Infrastruktur48:46 Duplicate Content und seine Relevanz in der AI-Ära50:45 Bewertungstools und deren Bedeutung für LLMs52:49 Inhouse-SEO und Stakeholder-Management54:45 Kundenengagement und Community-Building56:18 Die Rolle von SEO in fünf Jahren

This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA's culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.Episodes Here Brad: ALOHA | LinkedInSay Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned:  Mana Up Cohort in Hawaii 

Jason Bronstad is the CEO of Malk Organics, a clean-label, plant-based milk and creamer brand. Jason began his career in the food and beverage industry at Sara Lee, serving across several managerial and directorial positions between 2004 and 2010. He then went on to become VP of Sales at Mike's Hard Lemonade and then the President of Mighty Swell Cocktail Company before joining purpose-led start up, Malk Organics, in 2020. He joins Roy to discuss the ins and outs of shaping culture, values-driven hiring, evaluating talent, learning to keep things simple, and much more. Highlights from our conversation include:Core beliefs and values that comprise Jason's leadership playbook (3:55)Connection to mission (6:12)Hiring lessons learned during periods of brand growth and development (8:20)Key characteristics of high-performing leaders (11:40)Important traits Jason seeks in his direct reports (14:15)Evaluating cultural fit in prospective talent (15:50)The parts of Malk's culture that make Jason most proud (18:08)Jason's definition of success and how it's evolved over the course of his career (20:22)His advice for the next generation of CPG leaders (21:10)

Im zweiten Teil der Serie spricht der Forstmeister Andreas Berger über den Truppenübungsplatz Allentsteig als Lebensraum. Er konzentriert sich auf das Brandmanagement und Kampf gegen den Borkenkäfer. Gestaltung: Rosemarie Burgstaller, eine Eigenproduktion des ORF, gesendet am 28.10.2025

Mark Ritson is one of the most distinctive voices in marketing today. He's been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we discuss ...

Christiana Smith Shi is a seasoned leader in global, multichannel retail, co-author of national, best-selling book Career Forward: Strategies From Women Who've Made It, founder and principal at Lovejoy Advisors, LLC., and an experienced corporate director on multiple Fortune 100 boards. Christiana made an early career pivot from finance to join McKinsey & Company, where she ultimately served as Senior Partner. After 25 years in management consulting, Christiana became the President of Direct-to-Consumer at Nike. In 2016, she retired from Nike and founded Lovejoy Advisors to help provide guidance around digital transformation for consumer and retail businesses. She joins Roy to share insights into navigating a rewarding career, talent lessons from McKinsey and Nike, and much more. Highlights from our conversation include:The timely issue that prompted her to write a book (3:58)Why Christiana puts career first, job second (9:18)How to take a strategic long view with your career (10:55)Advice for building “professional equity” (15:27)What it means to “think like an investor” when it comes to your career (16:58)Christiana's core leadership philosophy (22:20)Her perspective on the value of leadership coaching (25:38)The role of feedback as a leader (26:47)Lessons learned about hiring and talent and the major differences between hiring at McKinsey and Nike (30:25)How Christiana worked to integrate her team into the culture of Nike (35:35)Identifying strengths and opportunities of a team (37:20)How to avoid what she calls "benevolent stagnation” (42:09)How Christiana has applied her career experience and strategies to her work on boards (45:19)Advice for landing board roles (46:45)The ultimate payoff of a rewarding career and what Christiana is thinking about for the future (55:05)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

A clever idea can grab attention, but, too often, poor brand management can just as quickly drive it into the ground. In this podcast, we enumerate the factors that turn creative brilliance into wasted potential.For more on this topic, visit https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

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After spending 15 years in the fast-paced world of corporate media and advertising in NYC, Sasha Cohen found herself yearning for something more meaningful. The shift to the suburbs opened her eyes to the struggles of local businesses, many of which lacked the marketing resources they needed to thrive. Motivated by a desire to make a difference and after a life-changing health scare, she founded Sasha Claire Growth & Brand Management, dedicated to providing affordable and strategic marketing solutions for small businesses in Westchester, NY and beyond. Join us as Sasha shares her inspiring story of resilience, purpose, and empowerment. Discover how she turned her passion for local advocacy into a thriving career, and learn the lessons she's gathered along the way that can inspire anyone looking to redefine their professional journey. Listen in for a conversation filled with insights on finding your true calling and the impact of community-focused work!

Fabrizio Gamberini is a seasoned executive with nearly three decades of strategic leadership expertise and global brand management across a wide variety of business sectors. He currently serves as Vibram Corporation's President and Global Chief Brand Officer. Prior to his time at Vibram, Fabrizio led large-scale marketing and retail management efforts for major brands like HP and Nike. He also led brand redevelopment, evolution, and acquisition for eyewear companies like Marcolin and Geox before landing at Vibram. Fabrizio joins Roy to discuss how his foundational leadership skills were honed at HP, the importance of getting out from behind the desk to engage the consumer, how truth and trust are key to effective teambuilding, and much more. Highlights from our conversation include:Core leadership lessons learned in his early career (3:19)Key values and beliefs instilled during Fabrizio's tenure at Nike (6:05)Navigating and leading through cycles of massive consumer change (10:07)The role that talent has played across his many executive positions (11:21)The efficacy of leadership coaching in developing teams (17:06)Attracting mission and purpose-aligned candidates (19:01)Hiring in large companies vs. smaller, scrappier organizations (22:47)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

In this episode of The Leadership Sandbox, Tammy dives into the recent Cracker Barrel rebranding debacle. This corporate misstep, a $700 million gamble aimed at attracting a younger demographic, led to a 14% stock drop and a massive customer backlash. Tammy dissects the four major lies leaders told themselves that led to this catastrophic failure. You'll discover why a brand's most valuable asset lives in the memory and emotion of its customers—and what happens when you strip that away. This isn't just a story about a failed rebrand; it's a critical leadership lesson on the dangers of ignoring your core identity, failing to connect with your audience, and letting financial recklessness get disguised as innovation. Key Takeaways for Leaders Your Brand is an Emotion: A brand's value is rooted in nostalgia and emotional connection. Without it, your brand becomes soulless. The Cost of Ignoring Your Customer: Chasing a new market while alienating your core customer base is a recipe for disaster. Arrogance vs. Integrity: Long-term strategy without short-term integrity is just arrogance. Ignoring customer feedback to push a "modern" agenda is a critical failure of leadership. Financial Recklessness: Understand the difference between a sound investment in your brand and a financially reckless gamble disguised as modernization. In This Episode, You'll Learn: Why Cracker Barrel's $700 million rebrand led to a massive stock drop and customer backlash. The four communication lies leaders believed that led to this major misstep. How to prioritize brand integrity and emotional connection in your business strategy. Why ignoring customer sentiment is the most dangerous form of leadership. How to avoid being "dead right" by leading with both strategy and humility. Join us in the sandbox to explore the lies leaders tell themselves and how to avoid making a fatal mistake. 

Are you looking for a Third Growth Option ℠ ? Branding isn't about logos or colors—it's about making a compelling promise and consistently delivering on it. The simple definition “Compelling Promise Delivered” shifts branding from a surface-level exercise to a true growth driver.Key takeaways:• Brand = promise; without clarity, success is impossible • Branding has two sides: customer-facing (promise) and operations-facing (delivery) • Strong brands invest time in refining their promises for better positioningWhat do you think—does your brand clearly articulate a promise and consistently deliver?Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com

Wade is the VP of Brand Management and Business Development at Vdriven Consulting. He has had a decorated career in the grocery industry, including stops at Buehler's, Rouses, Jimbo's, and The Fresh Market. WHAT WE GO OVER:Wade's storyA buyer's perspectiveVasa's POV on streamlining review schedules OBJECTIVELYIntegrating loyalty members into category management Innovation setsCONNECT WITH US:Connect with Vasa on LinkedInConnect with Wade on LinkedInPerfy's websiteCPGSPN by Growthbuster, a CPG newsletter with a sports themeGet in touch with Vdriven ConsultingSPONSOR:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

Amy Rempel - From Third-Generation Grocery to Pioneering Kids' SkincareIn this episode, we sit down with Amy Rempel, owner of Elevation Brands and founder of Fresh Faces Skincare, Canada's first skincare line specifically designed for kids. Amy brings a unique perspective to the natural products industry as a third-generation grocery professional whose great-grandfather helped bring Metro stores to Ontario.What You'll Learn:How Amy identified a dangerous TikTok trend of kids using adult skincare products and turned it into a business opportunityThe reality of working with brokers vs. distributors and what brands need to know before making the callWhy Amy created a consulting package to bridge the gap between direct-to-consumer and retail-ready brandsThe importance of having distribution, funding, and production capacity in place before approaching brokersMajor Announcement: Amy shares her exciting news about receiving a Golden Ticket and getting Fresh Faces Skincare into Walmart stores nationwide starting February 2025 - and how she's already thinking strategically about execution rather than just celebrating the win.Key Takeaways:The difference between wants vs. needs in emerging categoriesHow to position new products in conventional retail (hint: clear shelf signage is everything)Why understanding your retailer's customer base is crucial for successThe evolution of brand partnerships and when it's time to level upAmy's pragmatic approach to business development and her deep industry knowledge make this a must-listen for anyone looking to scale their brand or work with brokers effectively.Check out Fresh faces here: https://freshfacesco.com/Find Amy Rempel here: https://www.linkedin.com/in/amy-rempel/

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how sonic logos, those brief musical signatures lasting just five or six seconds, can boost brand perception and ad effectiveness as much as full-length background music. They explore optimal placement strategies that maximize emotional impact.Topics covered:   [01:00] "Small Sounds, Big Impact: Sonic Logos and Their Effect on Consumer Attitudes, Emotions, Brand and Advertising Placement"[02:00] How sonic logos differ from jingles[03:00] Happy versus sad sonic logos in testing[04:00] Placement matters: beginning versus end positioning[05:00] Primacy and recency effects in audio branding[06:00] Why so few brands invest in sonic logos  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Scott, S. P., Sheinin, D., & Labrecque, L. I. (2022). Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-06-2021-3507:contentReference[oaicite:0]{index=0}   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Like it or not, you're a brand. Manage it well and you get promoted, grow reputation, and achieve career fulfillment. Manage it poorly and you get burned out and experience career stalls. Here, @theBranzetti et al. use brand management to provide guidance. Read the accompanying article here: https://doi.org/10.1111/medu.15601

Kiernan Laughlin is the General Manager and co-creator of Deep Indian Kitchen, a growing CPG brand whose mission is to bring a modern, high-quality Indian food experience to consumers worldwide. Kiernan previously held senior brand management roles at large CPG companies like Johnson & Johnson and Unilever, and he spent his early career in marketing, promotions, and partnership leadership at Gorton's Seafood.Highlights from our conversation include:Core business and leadership lessons from Kiernan's career in multi-stage CPG (1:26)Useful skills Kiernan picked up outside of work that have percolated into his leadership style (5:27)Going from a structured corporate environment to leading an emerging brand (8:01)The challenges and opportunities of building a team through rebranding (11:22)Elements that make a successful relationship between CEO and Founder (19:36)Keeping his team aligned and agile as the company evolves (21:48)Hiring for qualities that go beyond the resume (22:49)How Deep connects their mission to action through their foundation (27:08)Advice for the next generation of CPG leaders (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

Laura Hoffman is a Partner and Head of Brand Management at HAYMAKER, an independent, minority‑owned creative agency based in Los Angeles. She joined the agency as Group Brand Director in late 2021 and quickly rose to Partner status in 2022, where she now leads brand strategy, client relationships, and organic growth initiatives—including the launch of the agency's in‑house production arm, THROWDOWN .Before HAYMAKER, Laura held senior brand roles at top-tier agencies like 72andSunny, The Many, BBH, Deutsch, and DDB, managing major consumer brands and bringing a wealth of creative strategy and account leadership to her work. She holds a B.S. from Villanova University in Business, Management, and Marketing theorg.com.Dynamic, curious, and client-focused, Laura is known for structuring agile teams and driving innovative brand initiatives that resonate in today's evolving media landscape.

✨  Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

This week on On The Drive with Cindy Lawrence, we sit down with Christy Cartaya, Vice President of Marketing and Brand Management at The Collection in Miami. Christy shares her unexpected journey from the fast-paced world of marketing into the elite tier of automotive retail—where brands like Ferrari, Audi, Porsche, and McLaren are part of her daily landscape.What started as a twist of fate turned into a remarkable career, and today, Christy leads a powerhouse team at one of the most prestigious dealership groups in the country. Join us as we talk career shifts, leadership, luxury branding, and why a visit to The Collection isn't complete without stopping by Michelin-rated Bachour for a sweet indulgence.From marketing mastery to showroom sophistication—this episode is as refined as the cars Christy helps bring to life. Don't miss it!Host: Cindy LawrenceEmail: Cindy@OnTheDriveSolutions.comWebsite: onthedrivesolutions.com

Just outside of Cambados, a few hundred meters from the ocean, you'll find Constantina Sotelo.  It's a small family vineyard where the Sotelo family has been making wine for nearly 200 years. Constantina Sotelo: https://www.constantinasotelo.com  Their wines are entirely natural wines. In this 21 minute video, David Bugallo Sotelo takes us on a leisurely tour of the cellars and the vineyards. In the spirit of natural wines, this interview is almost entirely raw and uncut. THIS IS EPISODE 113 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN http://www.austinbeeman.com/podcast  Are You Visiting Galicia?  Check Out These Wonderful Experiences: Rias Baixas: https://www.viator.com/searchResults/all?text=rias+baixas&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Cambados: https://www.viator.com/searchResults/all?text=cambados&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Extremely Special Thanks: Carl Giavanti:  https://winecharacters.com/  Best Wineries to Visit in Rías Baixas, Galicia:  https://www.winetraveler.com/spain/best-wineries-to-visit-in-rias-baixas-galicia/  Barnacles and Albariño: Rías Baixas Wines and Galician Gastronomy: https://fwtmagazine.com/barnacles-and-albarino-rias-baixas-wines-and-galician-gastronomy/  Special Thanks: Consejo Regulador DO Rías Baixas: https://doriasbaixas.com/en/d-o-rias-baixas-regulating-council/  Rosa Martinez Gregory+Vine: https://www.gregoryvine.com  Claire Martin *** EQUIPMENT: Main Camera:  https://amzn.to/486cHQf  2nd Camera:  https://amzn.to/3GEwqL3   Mic:  https://amzn.to/3TaIfAn  Travel Backpack:  https://amzn.to/41b6FvA  Camera Bag:  https://amzn.to/481yGaU  FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:   http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

From growing up in a small town in India to becoming a leading healthcare investor, Shubhra's journey is defined by grit, resilience, and a passion for transforming healthcare. She shares her defining moments, the pivot from medicine to business, and how she's now shaping the future of healthcare investing.00:09- About Dr Shubhra JainShubhra Jain is the Head of Healthcare Investments at Tarsadia Investments. She has a background in medicine and holds a Bachelor of Medicine, Bachelor of Surgery (MBBS) degree. Her educational qualifications include an MBA in Marketing and Brand Management from MICA, as well as an MBA in Business Administration and Management from the Symbiosis Centre for Management and Human Resource Development.

Send us a textYou've built a name, a logo, and a business you're proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether small businesses really need to worry about brand protection, and when it makes sense to spend the money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they'll break down the pros, cons, and the affordable middle ground. If you've ever asked, “Is this worth protecting yet?”—this episode is your brand insurance policy.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @oddcompanybrewingMike: Brouwerij Huyghe - Delirium Noël Belgian Strong AleBlaine: Odd Company - Mirage Dark LagerWatch on YouTube: https://youtu.be/-mmSVDE3T24Thanks to our Show Sponsor, Magic MindTake advantage of this limited-time offer: Get up to 34% off your first subscription at https://www.magicmind.com/MIKEANDBLAINEAPR Use the code: MIKEANDBLAINEAPRThanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Neighbor Pat• DevinListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

How the USA's lack of wine regulation allows consumers to understanding european wines better. I was on Season 5 - Episode 6 of  The Real Wine Show  with  Dr Matthew Horkey  and & Dair Calder-Piedmont This is a clip from that podcast. Watch the whole episode here. https://youtu.be/48ZhIJCwXwE?si=0wtsE6xLztwYmP4Y  https://www.therealwineshow.com  *** FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:   http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

On this episode of The Drive with Paul Swann, Paul is joined by Rodney Kasey, Associate Athletic Director for Digital Strategy and Brand Management at Marshall University.  Thanks for tuning in to The Drive with Paul Swann! If you enjoy the show, be sure to subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. Want more sports updates? Connect with Paul on social media via Linktree: linktr.ee/PaulSwann.

In this episode, we meet with Tia and Sean Edwards, a couple whose journey began at a gas station and led to redefining the bourbon industry. Tia and Sean's Lexington-based distillery, Fresh Bourbon, is on a bold mission to make bourbon accessible to everyone. Their journey is not just about crafting a drink but about reclaiming ownership (a word that speaks volumes to us) in an industry that hasn't always been inclusive.  We recorded this episode with Sean and Tia shortly after an interactive “build-your-own Old Fashioned” tasting experience, led by Nate Taylor, the VP of Brand Management at Fresh Bourbon. Throughout the episode, you'll hear the occasional clinking of glasses as Nate prepares Fresh Bourbon's stunning bar area for the next group of bourbon connoisseurs. If you haven't visited Fresh Bourbon yet, it's worth the trip. And if Lexington isn't in your future, please grab a glass, pour yourself some bourbon (Fresh, if you can), and tune in to this captivating and inspiring episode. Please visit http://www.lagralanespirits.org/episodes/freshbourbon for shownotes, transcripts, and more.   Links Guests: Tia and Sean Edwards, Founders Fresh Bourbon https://www.instagram.com/freshbourbon/ https://freshbourbon.com/   Additional links + Special thanks to: WEP - https://weeditpodcasts.com/ Liam E. Allen (original music) - @Liamea97

Automakers face a major challenge: how to maintain a strong, consistent brand when their cars are sold through independent dealerships. In this episode, we break down the biggest risks OEMs face—from inconsistent customer experiences to fragmented data—and explore the six key strategies they're using to keep dealerships aligned with their brand vision. We also discuss the future of car buying as EVs and online sales disrupt the traditional dealership model. Will brick-and-mortar dealerships evolve into brand experience centers, or will they become obsolete? Tune in to find out.What You'll Learn in This Episode:The three biggest risks OEMs face when managing their brand through dealershipsHow inconsistent customer experiences can erode brand trustThe role of centralized data in creating a seamless buying and service experienceSix key strategies OEMs are using to strengthen brand managementHow online car buying and EVs are reshaping the dealership modelKey Takeaways:A negative dealership experience can damage an automaker's brand reputation.OEMs struggle with fragmented customer data, leading to inefficiencies in marketing and service.Standardized training and dealership incentive programs help improve brand alignment.Digital transformation, from CRM systems to brand apps, is helping OEMs connect directly with customers.The future of dealerships may shift from traditional sales hubs to interactive brand experience centers.Subscribe to our podcast for insights on how automotive brands are navigating dealership challenges, digital transformation, and evolving consumer expectations. Visit The Future of Commerce for expert analysis on the future of mobility and brand management. Share this episode with auto industry professionals, brand strategists, and car enthusiasts who want to stay ahead of the shifting automotive landscape.

Nick shares his journey from working in corporate America at Ernst & Young to launching Frayter Media, an agency that specializes in building personal brands for high-profile athletes, CEOs, and executives. He dives into how MMA fighters are realizing the power of personal branding, how social media has revolutionized sports marketing, and how new media like podcasts and short-form content are changing the game.This episode is packed with insights on leveraging social media, working with elite clients, and scaling a remote business. If you're interested in brand-building, sports marketing, or digital entrepreneurship, this one's for you!Call to Action

In this special episode from the 2025 AHR Expo, Bryan brings us two fascinating conversations with industry leaders who are shaping the future of HVAC technology and tools. The episode kicks off with Tony Gonzalez from Fieldpiece celebrating their 35th anniversary. Tony shares his remarkable journey from packaging meters in the warehouse to his current leadership role, providing unique insights into the company's evolution. The discussion explores Fieldpiece's pioneering role in developing HVAC-specific testing equipment, particularly highlighting their groundbreaking HS26 meter that filled a crucial gap in the industry when no other company was creating specialized meters for HVAC technicians. The conversation with Tony delves deep into the technical aspects of modern HVAC work, particularly focusing on combustion analysis and its three fundamental pillars: safety, efficiency, and consistency. Tony explains how Fieldpiece's JobLink system has revolutionized the way technicians document their work and communicate with customers through comprehensive digital reporting. The discussion also covers the evolution of refrigerants and POE oils, emphasizing how practices that weren't considered critical in the past have become essential with modern systems and materials. In the second segment, Bryan sits down with Mike and Ashley from Refrigeration Technologies' Viper division, where they share the compelling origin story of their company. Mike recounts how his father, John Pastorello, a chemist who found himself taking an AC technician job in the 1980s, leveraged his chemistry background to develop superior products, starting with their flagship product, Big Blu. The conversation highlights Refrigeration Technologies' impressive growth, including their recent expansion to a campus-like facility with an additional 30,000 square feet and their achievement of making the Inc. 5000 list for three consecutive years. Ashley, their Director of Education and Brand Management, discusses their innovative approach to industry engagement, including their first-ever "Viper Bowl" competition and their commitment to safety in product development. Key Topics Covered in This Episode: Fieldpiece's 35-year journey and the evolution of HVAC-specific testing equipment Modern combustion analysis fundamentals and the importance of proper testing The JobLink system and its impact on documentation and customer communication Evolution of refrigerants, POE oils, and critical installation practices Refrigeration Technologies' origin story and growth from a family business to an industry leader Development and innovation of essential HVAC chemicals and tools under the Viper brand The importance of safety in product formulation and application Global expansion and market reach in the HVAC industry Impact of modern technology on HVAC diagnostics and documentation Training approaches and industry education initiatives Company cultures focused on innovation and problem-solving The role of family businesses in advancing HVAC technology   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen in or watch as host David Mandell sits down with medical marketing consultant Kristy LaGourgue and aesthetic nurse Rachel Varga to discuss branding and marketing lessons that all doctors can benefit from, whether they own their own practice or not. David begins the discussion by asking Kristy and Rachel the most common mistakes medical practices make with marketing and how to avoid them.  They then chat about the importance of marketing when offering new services or equipment or even bringing on new doctors. The discussion then turns to branding – how an individual doctor can brand him/herself in the marketplace- which not only can be patient-focused, but also to other doctors, who are key referral sources –and even industry for further business opportunities. Finally, Kristy and Rachel speak to the use of social media and how doctors should approach getting started in marketing efforts. KEY TAKEAWAYS Takeaway #1: Having a Clear Marketing Strategy is More Effective Than Piecemeal Efforts. Piecing together different marketing tactics without a clear strategy can lead to poor results. Kristy points out that one common mistake practitioners make is trying “a little bit of this, a little bit of that, hoping something's going to stick.” Instead, she suggests that it's crucial to understand how different marketing activities work together to drive steady patient flow. Rachel supports this point, noting that practitioners often give up too soon or get in their own way due to imposter syndrome or feeling out of their comfort zone. She encourages practitioners to stick with their marketing efforts and to recognize the long-term benefits. “It's really getting also that validation and accolade from your colleagues in the space too, to then position you even further, which might open up the gates for different opportunities on boards and business development deals as well”. In essence, being strategic and consistent about marketing activities, rather than trying different tactics in a piecemeal manner, can lead to better results and open up new opportunities for practitioners. Takeaway #2: Diversifying Practice Offerings Can Lead to New Opportunities. With the rapidly evolving field of medical technology and treatments, diversifying practice offerings can open up new opportunities for physicians. For instance, adding new technologies or treatments to a practice can attract different types of patients, or even create new revenue streams. Rachel explains how one of her colleagues transformed his practice by incorporating group coaching and video training, thus creating a seven-figure business. She says, “So you just don't know what's possible until you start to go down this path.” She also mentions the increasing popularity of concierge medicine and biohacking, suggesting that practices that incorporate these elements are very appealing to buyers. Diversifying practice offerings can, therefore, not only bring in new patients and revenue streams but also increase the practice's value in case of a potential buyout. This diversification, coupled with a strong online presence and marketing strategy, can significantly enhance a practice's success and growth. Learn more, including additional show notes, links, and more, by visiting physicianswealthpodcast.com. Click here to get your FREE copy of our latest book, Wealth Strategies for Today's Physician!

What does it really take to become a great fundraising organization? In this powerful episode of the Rainmaker Fundraising Podcast, Andrew Olson is joined by Alan Clayton, author of Great Fundraising Organizations and founder of Revolutionise. Together, they explore what separates thriving nonprofits from those that struggle, why fundraising success starts with leadership, and how to run two distinct operations—service delivery and fundraising—under one mission. Alan shares insights from global research, practical leadership strategies, and a call to embrace emotional storytelling, strategic investment, and a purpose-driven culture Chapters (00:00:00) - Alan Clayton on the Rainmaker(00:00:52) - Revolutionizing What It Is to Raise Money for Nonprofits(00:01:29) - Great fundraising organizations: The journey from good to great(00:03:08) - Getting organizations to commit to a five year plan(00:04:44) - What Makes Nonprofit Organizations Successful?(00:06:50) - The need for emotionally relevant engagement(00:09:29) - The role of the leader in fundraising(00:13:24) - How to Get Your Salesforce CRM to Work(00:13:59) - Philanthropy: The Leadership Problem(00:16:58) - The Conflict and Tension of the Fundraising(00:21:12) - The 3 Step Process of Brand Management(00:24:31) - In the Elevator With Andrew Carnegie(00:25:17) - What Makes a Charitable Leader So Driven?(00:28:58) - Laughably Leadership: A challenge to the(00:30:53) - Andrew Olson on the Biggest Mistakes Nonprofits Make(00:31:24) - A Few Favors for the Rainmaker

Transitioning from corporate to entrepreneurship @ 1:32 Jim shares his background, explaining that after a 35-year corporate career, he has transitioned to full-time entrepreneur, coach, speaker, and writer. He discusses the challenges and benefits of this shift, noting that his extensive corporate experience has provided him with valuable tools and insights to apply in his new roles. The value of coaching and mentorship @ 8:06 Jim describes his experience receiving coaching while at Disney, which he credits with helping him become a better leader. He emphasizes the importance of being open to coaching and mentorship, even for experienced professionals, and how it can lead to personal and professional growth. Managing diversity and inclusion in the workplace @ 22:06 Michael and Jim discuss the increasing diversity of the workforce and customer base, and the business imperative for companies to effectively manage diversity and inclusion. They share examples of their experiences with diverse teams and the benefits of embracing different perspectives and cultural backgrounds. Recap and next steps @ 31:23 Michael and Jim wrap up the conversation, providing information on how listeners can connect with Jim further, including his website, LinkedIn, and book. They express their appreciation for the discussion and the insights shared.   Jim Fielding is a respected leader in Experiential Retail, Brand Management, and Media Development, with over 15 years of experience at the President and CEO level. He has emerged as a prominent voice in Authentic Leadership and DEI following the release of his best-selling book, ALL PRIDE, NO EGO, in 2023. Jim's career spans over 30 years with major companies like The Gap, Disney, and 20th Century Fox, where he became known for building collaborative global teams and cultures. Jim works with clients on entrepreneurial ventures, higher education initiatives, and advisory roles. He has presented to organizations such as Oshkosh Inc., Salesforce, and CVS Health, engaging audiences ranging from 50 to 800 attendees. Additionally, Jim is an active angel and venture investor, serving on boards and advising companies in the consumer goods and health sectors. Jim's commitment to higher education includes roles at Indiana University, where he has served on several boards and received multiple honors. His dedication to servant leadership is reflected in his charitable work with organizations like Make-A-Wish International, GLSEN, and the Human Rights Campaign. Jim has been featured in premier press outlets like Harvard Business Review, The Wall Street Journal, New York Post, and Newsweek and on podcasts such as Strategy Skills Podcast, Make It Happen Mondays, Office Hours with David Meltzer, Gay Men, Gay Talk, Life (UN)Closeted, and Follow Your Different. Topics Jim is loves to speak on: Authentic Leadership and the Path to Personal Authenticity The Art of Storytelling and Strategic Brand Planning Creating Safe Spaces for High-Performing Teams and Cultures Jim's Career Journey Working at Disney, Dreamworks, The Gap, Claire's, and Fox Website - https://www.allpridenoego.com/  LinkedIn - https://www.linkedin.com/in/jamesdfielding/ (8.3k+ Followers) Instagram - https://www.instagram.com/allpridenoego/ (~3.4k Followers)

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

(00:00) Intro(01:37) Overview of Booking Holdings(02:31) Early Days of Priceline and Joining the Company(03:33) Dot-Com Boom and Financial Challenges(07:28) Travel Industry Resilience(07:47) Cultural and Economic Factors in Travel(09:17) Stock Splits and Employee Incentives(13:34) Acquisition of Booking.com and Active Hotels(24:20) Growth and Integration of Acquired Companies(29:11) Artificial Intelligence in Travel(30:57) Future of Travel and AI Integration(38:54) The Greatest Acquirers in History(39:16) Teamwork in Business Acquisitions(40:48) Challenges in M&A and Regulatory Hurdles(41:49) Patterns in Successful and Failed Deals(46:06) Cultural Alignment in Mergers(50:31) Brand Management and Integration(54:14) Regulatory Environment and Smart Regulations(01:00:11) Post-COVID Business Travel Trends(01:08:24) Leadership Through Crises(01:15:33) Technological Advancements in Travel Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

Season 4, Episode 82Finding Your Influential Voice with Tricia Broukhttps://www.allisonwalshconsulting.com/podcast/episode/20e79a13/finding-your-influential-voice-with-tricia-brouk Season 2, Episode 46Why Building Your Personal Brand Is Important with Nancy Surakhttps://www.allisonwalshconsulting.com/podcast/episode/217665e5/why-building-your-personal-brand-is-important-with-nancy-surak Season 6, Episode 132How To Turn Your Customers Into Superfans with Brittany Hodakhttps://www.allisonwalshconsulting.com/podcast/episode/225dcb7a/how-to-turn-your-customers-into-superfans-with-brittany-hodak Season 5, Episode 113How To Successfully Build Your Personal Brand with AJ Vadenhttps://www.allisonwalshconsulting.com/podcast/episode/b6d059d6/how-to-successfully-build-your-personal-brand-with-aj-vaden Season 7, Episode 155How to Brand Yourself Like a Boss with Sandy Grigsbyhttps://www.allisonwalshconsulting.com/podcast/episode/f03c2361/how-to-brand-yourself-like-a-boss-with-sandy-grigsby Season 6, Episode 128Finding Purpose In My Brand And Book with Cynthia Johnsonhttps://www.allisonwalshconsulting.com/podcast/episode/226042ac/finding-purpose-in-my-brand-and-book-with-cynthia-johnson Season 7, Episode 170The Life-Changing Magic of Building Your Personal Brand At Any Agehttps://www.allisonwalshconsulting.com/podcast/episode/1e1c45b5/the-life-changing-magic-of-building-your-personal-brand-at-any-age Spotify playlist: Best of Personal Branding episodes  Build your Brandhttps://www.allisonwalshconsulting.com/brandondemand Quickbookshttps://quickbooks.partnerlinks.io/psszagt1o9bw Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comwww.abundantsuccesss.co

Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What's the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand's narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today's digital world, online information is extensively accessible and can substantially impact perceptions. It's critical to take proactive steps in controlling your brand's narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can't always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand's voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand's essence. Content Creation and Feedback Utilization We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective. Resources from this Episode Are you ready to elevate your brand's online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services.  If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource. Check out Gert's Podcast SEOLeverage on your favorite podcast player Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert's advice is both timely and practical. For those looking to delve deeper into Gert's strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi Want us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started! We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!