Podcasts about Brand management

Send us a textYou've built a name, a logo, and a business you're proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether small businesses really need to worry about brand protection, and when it makes sense to spend the money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they'll break down the pros, cons, and the affordable middle ground. If you've ever asked, “Is this worth protecting yet?”—this episode is your brand insurance policy.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @oddcompanybrewingMike: Brouwerij Huyghe - Delirium Noël Belgian Strong AleBlaine: Odd Company - Mirage Dark LagerWatch on YouTube: https://youtu.be/-mmSVDE3T24Thanks to our Show Sponsor, Magic MindTake advantage of this limited-time offer: Get up to 34% off your first subscription at https://www.magicmind.com/MIKEANDBLAINEAPR Use the code: MIKEANDBLAINEAPRThanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Neighbor Pat• DevinListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

How the USA's lack of wine regulation allows consumers to understanding european wines better. I was on Season 5 - Episode 6 of  The Real Wine Show  with  Dr Matthew Horkey  and & Dair Calder-Piedmont This is a clip from that podcast. Watch the whole episode here. https://youtu.be/48ZhIJCwXwE?si=0wtsE6xLztwYmP4Y  https://www.therealwineshow.com  *** FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:   http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

Thinking about building a strong brand identity or refreshing your current image? A new report from full-service agency London : Los Angeles (LO:LA) reveals how authentic storytelling and breakthrough creativity drive successful brand management for lasting business success. Learn more at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Champagne fizz, cellar sounds, vineyard walks at Champagne Joël Falmet in Rouvre‑les‑Vignes. Every natural sound invites unintentional ASMR calm. Filmed on Joël's 6.5‑hectare family estate in Spring 2024.  Herbicides and pesticides are shunned here. This quiet vignette of unintentional ASMR offers a rare, intimate listen to the craft of grower‑champagne.  Champagne Joel Falmet: https://patrickallenselections.com/wp-content/uploads/2019/06/Joel-Falmet-Champagne-LES-PARCELLES-Brut-NV.pdf  THIS IS EPISODE 112 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN http://www.austinbeeman.com/podcast  WHAT IS ASMR? ASMR is essentially a made up acronym (Autonomous Sensory Meridian Response ) used to describe that tingly / buzzing feeling you may have experienced in your head or running down your spine. The sensation can be triggered by personal attention, tutorials, sounds etc. If you are discovering "ASMR" videos for the first time, their primary purpose is just to relax and almost always to send the listener to sleep.  (usually those are longer than this.)  -- This one is just interesting sounds of a Champagne vineyard that I noticed when listening back on my footage. EQUIPMENT: Main Camera:  https://amzn.to/486cHQf  2nd Camera:  https://amzn.to/3GEwqL3   Mic:  https://amzn.to/3TaIfAn  Travel Backpack:  https://amzn.to/41b6FvA  Camera Bag:  https://amzn.to/481yGaU  FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:  http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

On this episode of The Drive with Paul Swann, Paul is joined by Rodney Kasey, Associate Athletic Director for Digital Strategy and Brand Management at Marshall University.  Thanks for tuning in to The Drive with Paul Swann! If you enjoy the show, be sure to subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. Want more sports updates? Connect with Paul on social media via Linktree: linktr.ee/PaulSwann.

Die erste Markenkraft-Lounge Olaf Hartmann spricht mit Uwe Munzinger und Linus Bahun über die Erfolgsprinzipien der evidenzbasierten Markenführung und sie geben einen Überblick über die Inhalte der ersten MARKENKRAFT - Executive Masterclass beim Markenverband in Berlin. Themen: - Abgrenzung von Marke und Marketing - Erkennbarkeit vs. Differenzierung - Distinctive Brand Assets - Die 4 Eigenschaften starker Marken - Brand Experience - KI in der Markenführung

In this episode, we meet with Tia and Sean Edwards, a couple whose journey began at a gas station and led to redefining the bourbon industry. Tia and Sean's Lexington-based distillery, Fresh Bourbon, is on a bold mission to make bourbon accessible to everyone. Their journey is not just about crafting a drink but about reclaiming ownership (a word that speaks volumes to us) in an industry that hasn't always been inclusive.  We recorded this episode with Sean and Tia shortly after an interactive “build-your-own Old Fashioned” tasting experience, led by Nate Taylor, the VP of Brand Management at Fresh Bourbon. Throughout the episode, you'll hear the occasional clinking of glasses as Nate prepares Fresh Bourbon's stunning bar area for the next group of bourbon connoisseurs. If you haven't visited Fresh Bourbon yet, it's worth the trip. And if Lexington isn't in your future, please grab a glass, pour yourself some bourbon (Fresh, if you can), and tune in to this captivating and inspiring episode. Please visit http://www.lagralanespirits.org/episodes/freshbourbon for shownotes, transcripts, and more.   Links Guests: Tia and Sean Edwards, Founders Fresh Bourbon https://www.instagram.com/freshbourbon/ https://freshbourbon.com/   Additional links + Special thanks to: WEP - https://weeditpodcasts.com/ Liam E. Allen (original music) - @Liamea97

Automakers face a major challenge: how to maintain a strong, consistent brand when their cars are sold through independent dealerships. In this episode, we break down the biggest risks OEMs face—from inconsistent customer experiences to fragmented data—and explore the six key strategies they're using to keep dealerships aligned with their brand vision. We also discuss the future of car buying as EVs and online sales disrupt the traditional dealership model. Will brick-and-mortar dealerships evolve into brand experience centers, or will they become obsolete? Tune in to find out.What You'll Learn in This Episode:The three biggest risks OEMs face when managing their brand through dealershipsHow inconsistent customer experiences can erode brand trustThe role of centralized data in creating a seamless buying and service experienceSix key strategies OEMs are using to strengthen brand managementHow online car buying and EVs are reshaping the dealership modelKey Takeaways:A negative dealership experience can damage an automaker's brand reputation.OEMs struggle with fragmented customer data, leading to inefficiencies in marketing and service.Standardized training and dealership incentive programs help improve brand alignment.Digital transformation, from CRM systems to brand apps, is helping OEMs connect directly with customers.The future of dealerships may shift from traditional sales hubs to interactive brand experience centers.Subscribe to our podcast for insights on how automotive brands are navigating dealership challenges, digital transformation, and evolving consumer expectations. Visit The Future of Commerce for expert analysis on the future of mobility and brand management. Share this episode with auto industry professionals, brand strategists, and car enthusiasts who want to stay ahead of the shifting automotive landscape.

Nick shares his journey from working in corporate America at Ernst & Young to launching Frayter Media, an agency that specializes in building personal brands for high-profile athletes, CEOs, and executives. He dives into how MMA fighters are realizing the power of personal branding, how social media has revolutionized sports marketing, and how new media like podcasts and short-form content are changing the game.This episode is packed with insights on leveraging social media, working with elite clients, and scaling a remote business. If you're interested in brand-building, sports marketing, or digital entrepreneurship, this one's for you!Call to Action

In this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!

In this special episode from the 2025 AHR Expo, Bryan brings us two fascinating conversations with industry leaders who are shaping the future of HVAC technology and tools. The episode kicks off with Tony Gonzalez from Fieldpiece celebrating their 35th anniversary. Tony shares his remarkable journey from packaging meters in the warehouse to his current leadership role, providing unique insights into the company's evolution. The discussion explores Fieldpiece's pioneering role in developing HVAC-specific testing equipment, particularly highlighting their groundbreaking HS26 meter that filled a crucial gap in the industry when no other company was creating specialized meters for HVAC technicians. The conversation with Tony delves deep into the technical aspects of modern HVAC work, particularly focusing on combustion analysis and its three fundamental pillars: safety, efficiency, and consistency. Tony explains how Fieldpiece's JobLink system has revolutionized the way technicians document their work and communicate with customers through comprehensive digital reporting. The discussion also covers the evolution of refrigerants and POE oils, emphasizing how practices that weren't considered critical in the past have become essential with modern systems and materials. In the second segment, Bryan sits down with Mike and Ashley from Refrigeration Technologies' Viper division, where they share the compelling origin story of their company. Mike recounts how his father, John Pastorello, a chemist who found himself taking an AC technician job in the 1980s, leveraged his chemistry background to develop superior products, starting with their flagship product, Big Blu. The conversation highlights Refrigeration Technologies' impressive growth, including their recent expansion to a campus-like facility with an additional 30,000 square feet and their achievement of making the Inc. 5000 list for three consecutive years. Ashley, their Director of Education and Brand Management, discusses their innovative approach to industry engagement, including their first-ever "Viper Bowl" competition and their commitment to safety in product development. Key Topics Covered in This Episode: Fieldpiece's 35-year journey and the evolution of HVAC-specific testing equipment Modern combustion analysis fundamentals and the importance of proper testing The JobLink system and its impact on documentation and customer communication Evolution of refrigerants, POE oils, and critical installation practices Refrigeration Technologies' origin story and growth from a family business to an industry leader Development and innovation of essential HVAC chemicals and tools under the Viper brand The importance of safety in product formulation and application Global expansion and market reach in the HVAC industry Impact of modern technology on HVAC diagnostics and documentation Training approaches and industry education initiatives Company cultures focused on innovation and problem-solving The role of family businesses in advancing HVAC technology   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

If you're looking for the best local brand management firm in the Los Angeles area, LO:LA is here to help. You'll soon see why it's been chosen as a top option by MarTech Outlook! Find out more at: https://www.thelolaagency.com/post/how-i-hire-for-a-creative-role-as-relevant-today-as-it-was-when-i-wrote-it-10-years-ago London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen in or watch as host David Mandell sits down with medical marketing consultant Kristy LaGourgue and aesthetic nurse Rachel Varga to discuss branding and marketing lessons that all doctors can benefit from, whether they own their own practice or not. David begins the discussion by asking Kristy and Rachel the most common mistakes medical practices make with marketing and how to avoid them.  They then chat about the importance of marketing when offering new services or equipment or even bringing on new doctors. The discussion then turns to branding – how an individual doctor can brand him/herself in the marketplace- which not only can be patient-focused, but also to other doctors, who are key referral sources –and even industry for further business opportunities. Finally, Kristy and Rachel speak to the use of social media and how doctors should approach getting started in marketing efforts. KEY TAKEAWAYS Takeaway #1: Having a Clear Marketing Strategy is More Effective Than Piecemeal Efforts. Piecing together different marketing tactics without a clear strategy can lead to poor results. Kristy points out that one common mistake practitioners make is trying “a little bit of this, a little bit of that, hoping something's going to stick.” Instead, she suggests that it's crucial to understand how different marketing activities work together to drive steady patient flow. Rachel supports this point, noting that practitioners often give up too soon or get in their own way due to imposter syndrome or feeling out of their comfort zone. She encourages practitioners to stick with their marketing efforts and to recognize the long-term benefits. “It's really getting also that validation and accolade from your colleagues in the space too, to then position you even further, which might open up the gates for different opportunities on boards and business development deals as well”. In essence, being strategic and consistent about marketing activities, rather than trying different tactics in a piecemeal manner, can lead to better results and open up new opportunities for practitioners. Takeaway #2: Diversifying Practice Offerings Can Lead to New Opportunities. With the rapidly evolving field of medical technology and treatments, diversifying practice offerings can open up new opportunities for physicians. For instance, adding new technologies or treatments to a practice can attract different types of patients, or even create new revenue streams. Rachel explains how one of her colleagues transformed his practice by incorporating group coaching and video training, thus creating a seven-figure business. She says, “So you just don't know what's possible until you start to go down this path.” She also mentions the increasing popularity of concierge medicine and biohacking, suggesting that practices that incorporate these elements are very appealing to buyers. Diversifying practice offerings can, therefore, not only bring in new patients and revenue streams but also increase the practice's value in case of a potential buyout. This diversification, coupled with a strong online presence and marketing strategy, can significantly enhance a practice's success and growth. Learn more, including additional show notes, links, and more, by visiting physicianswealthpodcast.com. Click here to get your FREE copy of our latest book, Wealth Strategies for Today's Physician!

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Transitioning from corporate to entrepreneurship @ 1:32 Jim shares his background, explaining that after a 35-year corporate career, he has transitioned to full-time entrepreneur, coach, speaker, and writer. He discusses the challenges and benefits of this shift, noting that his extensive corporate experience has provided him with valuable tools and insights to apply in his new roles. The value of coaching and mentorship @ 8:06 Jim describes his experience receiving coaching while at Disney, which he credits with helping him become a better leader. He emphasizes the importance of being open to coaching and mentorship, even for experienced professionals, and how it can lead to personal and professional growth. Managing diversity and inclusion in the workplace @ 22:06 Michael and Jim discuss the increasing diversity of the workforce and customer base, and the business imperative for companies to effectively manage diversity and inclusion. They share examples of their experiences with diverse teams and the benefits of embracing different perspectives and cultural backgrounds. Recap and next steps @ 31:23 Michael and Jim wrap up the conversation, providing information on how listeners can connect with Jim further, including his website, LinkedIn, and book. They express their appreciation for the discussion and the insights shared.   Jim Fielding is a respected leader in Experiential Retail, Brand Management, and Media Development, with over 15 years of experience at the President and CEO level. He has emerged as a prominent voice in Authentic Leadership and DEI following the release of his best-selling book, ALL PRIDE, NO EGO, in 2023. Jim's career spans over 30 years with major companies like The Gap, Disney, and 20th Century Fox, where he became known for building collaborative global teams and cultures. Jim works with clients on entrepreneurial ventures, higher education initiatives, and advisory roles. He has presented to organizations such as Oshkosh Inc., Salesforce, and CVS Health, engaging audiences ranging from 50 to 800 attendees. Additionally, Jim is an active angel and venture investor, serving on boards and advising companies in the consumer goods and health sectors. Jim's commitment to higher education includes roles at Indiana University, where he has served on several boards and received multiple honors. His dedication to servant leadership is reflected in his charitable work with organizations like Make-A-Wish International, GLSEN, and the Human Rights Campaign. Jim has been featured in premier press outlets like Harvard Business Review, The Wall Street Journal, New York Post, and Newsweek and on podcasts such as Strategy Skills Podcast, Make It Happen Mondays, Office Hours with David Meltzer, Gay Men, Gay Talk, Life (UN)Closeted, and Follow Your Different. Topics Jim is loves to speak on: Authentic Leadership and the Path to Personal Authenticity The Art of Storytelling and Strategic Brand Planning Creating Safe Spaces for High-Performing Teams and Cultures Jim's Career Journey Working at Disney, Dreamworks, The Gap, Claire's, and Fox Website - https://www.allpridenoego.com/  LinkedIn - https://www.linkedin.com/in/jamesdfielding/ (8.3k+ Followers) Instagram - https://www.instagram.com/allpridenoego/ (~3.4k Followers)

Jim Fielding is a respected leader in Experiential Retail, Brand Management, and Media Development, with over 15 years of experience at the President and CEO level. He has emerged as a prominent voice in Authentic Leadership and DEI following the release of his best-selling book, ALL PRIDE, NO EGO, in 2023. Full episode link: https://bit.ly/JimFieldingPodcast Jim's career spans over 30 years with major companies like The Gap, Disney, and 20th Century Fox, where he became known for building collaborative global teams and cultures. Jim works with clients on entrepreneurial ventures, higher education initiatives, and advisory roles. He has presented to organizations such as Oshkosh Inc., Salesforce, and CVS Health, engaging audiences ranging from 50 to 800 attendees. Additionally, Jim is an active angel and venture investor, serving on boards and advising companies in the consumer goods and health sectors. Additionally, Jim is an active angel and venture investor, serving on boards and advising companies in the consumer goods and health sectors. Jim's commitment to higher education includes roles at Indiana University, where he has served on several boards and received multiple honors. His dedication to servant leadership is reflected in his charitable work with organizations like Make-A-Wish International, GLSEN, and the Human Rights Campaign. Jim has been featured on premier press outlets like Harvard Business Review, The Wall Street Journal, New York Post, Newsweek and on podcasts such as Strategy Skills Podcast, Make It Happen Mondays, Office Hours with David Meltzer, Gay Men, Gay Talk, Life (UN)Closeted, Follow Your Different.

Building a Collaborative Global Culture with Jim Fielding. Jim Fielding is a respected leader in Experiential Retail, Brand Management, and Media Development, with over 15 years of experience at the President and CEO level. He has emerged as a prominent voice in Authentic Leadership and DEI following the release of his best-selling book, ALL PRIDE, NO EGO, in 2023. Jim's career spans over 30 years with major companies like The Gap, Disney, and 20th Century Fox, where he became known for building collaborative global teams and cultures. "Keep on learning. Always!" Jim Fielding's tips about Building a Collaborative Global Culture are: Be a lifelong learner and stay curious. Whether you're an international reader, read foreign magazines e.g. The Economist; Keep an open mind. Live with an open mind. Links mentioned in this episode are: LinkedIn: https://www.linkedin.com/in/jimfielding/ Website: Hijimfielding.com Want to avoid the most common mistakes when working internationally? Read this article. Building a collaborative global culture on Culture Matters More stories and culture can be found here. Culture Matters The Culture Matters Podcast on International Business & Management Podcast Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business. We help you understand Cultural Diversity better by interviewing real people with real experiences. Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast. To Subscribe to this Management Podcast, Click here. The Culture Matters Culture Podcast. Available on iTunes and Stitcher Radio Click here to get the podcast on Spotify Talk to your Amazon Alexa and listen to the Podcast Listen directly on Amazon If you have a minute, please leave me an honest rating and review on iTunes by clicking here. It will help the visibility and the ranking of this culture podcast on iTunes immensely! A BIG THANK YOU! Enjoy this FREE culture podcast! Music: Song title - Bensound.com More Ways of Listening: Get a Taste of How Chris Presents, Watch his TEDx Talk     Name Email Address Phone Number Message 11 + 14 = Send Call Direct: +32476524957   European Office (Paris) Whatsapp: +32476524957   The Americas (USA; Atlanta, GA; también en Español):  +1 678 301 8369 Book Chris Smit as a Speaker If you're looking for an Engaging, Exciting, and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place. Chris has spoken at hundreds of events and to thousands of people on the subject of Cultural Diversity & Cultural Competence. This is What Others Say About Chris: “Very Interactive and Engaging” “In little time he knew how to get the audience inspired and connected to his story” “His ability to make large groups of participants quickly and adequately aware of the huge impact of cultural differences is excellent” “Chris is a dedicated and inspirational professional” In addition, his presentations can cover specific topics cultural topics,

How Comms Pros Can Counter Misinformation By Gini DietrichMisbelief: What Makes Rational People Believe Irrational ThingsInvisible Rulers: The People Who Turn Lies into RealityGini DietrichWayFair Conspiracy Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

In this episode of Can You Hear Me?, co-hosts Eileen Rochford and Rob Johnson dive into "Navigating the Misinformation Highway," exploring how C-Suite leaders can safeguard their brand's reputation in a world where misinformation spreads faster than ever. Learn actionable strategies to stay ahead and protect your business from its harmful effects.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!  

This episode of the NameDrop podcast is a must-listen for anyone interested in the evolving landscape of brand marketing. Molly Baker, founder of Indie Consulting, sits down with Sarah Hammer and Mimi Su who share leadership responsibilities for a major global brand, offering a fresh perspective on how job-sharing can drive productivity and creativity. From navigating their journey as business school interns to leading together in one of the world's most iconic brands, they share their experiences and insights into the future of marketing, collaboration, and innovation. Tune in for a conversation about the evolving role of marketers and what it's like to operate as one brain across two bodies.

Drop us a message!In this week's podcast episode, we're discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception.With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Marketing scientist Carl Driesener joins the show for a mini-masterclass on brand growth based on research insights from the Ehrenberg Bass Institute, where he is an associate professor. He and Itir cover how brand equity should be measured through consumer research and category entry points, the benefits of the "pick any" method for measuring brand image, why brand loyalty is often overstated, and the real source of brand growth. The discussion covers topics like pricing power, mental and physical availability in marketing, and the importance of maintaining presence in both digital and physical retail environments. By the end, some marketing myths will be busted, and closely held assumptions challenged! Carl Driesener has been at the Ehrenberg-Bass institute for over 15 years. He manages the Institute's in-house tracking capabilities project and has conducted significant brand equity tracker and bespoke market research projects for a wide range of industries including packaged goods, financial services, IT and telecommunications, real estate, primary production suppliers, government departments, education and research, and grocery products. His earlier research compared three different methods for measuring brand image and he has published in this area in the International Journal of Market Research. He has driven the Ehrenberg-Bass Institute's commercial activities in the area of understanding the competitive set through NBD-Dirichlet and Duplication of Purchase analysis. Carl's core areas of research expertise include buyer behavior, market modeling, and internet research. He has published in the Journal of Advertising Research, Marketing Intelligence and Planning, Journal of Business Research and the Journal of Brand Management. Carl recommends the coffee at West Oak Deli in Adelaide (https://www.instagram.com/westoakhotel/?hl=en). His suggested books are How Brands Grow by Byron Sharp and Daniel May (https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933) and Oliver Burkeman's Four Thousand Weeks: Time Management for Mortals (https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122). Connect with Carl on LinkedIn at https://www.linkedin.com/in/drcarldriesener?originalSubdomain=au If you have any questions about brands and marketing, connect with Itir Eraslan on LinkedIn: https://www.linkedin.com/in/itireraslan/

Set in 1898, Harriet Morrow is 21, supports her 16-year-old brother, and has been accepted as the first female detective at the Prescott Agency. She's given one week to find Agnes, maid to the wealthy Pearl Bartlett, who lives in one of the Prairie Street mansions on the south side of Chicago. Harriet, who prefers wearing men's shoes and hats and has no intention of ever getting married, immediately notices that Agnes has been taken, probably by force, from her attic apartment. Harriet visits Agnes's family and neighborhood and riding her trusty bicycle begins searching for clues across the city while grappling with someone in the agency who is trying to sabotage her. If she doesn't solve the case, she'll be booted from the agency, and Harriet Morrow can't let that happen in Rob Osler's charming novel, The Case of the Missing Maid (Kensington Books Publishing 2024). Rob Osler was born and raised in Boise, Idaho and earned a B.A. in Philosophy at the University of Puget Sound in Tacoma, WA. Soon after, he moved to Chicago and began a decade-long career as an advertising copywriter, creating television campaigns for Kellogg's and Tropicana, among others. After a transition to brand strategy and returning to school for an MBA at the University of Washington in Seattle, he spent two decades in senior roles at agencies and corporations in Seattle and San Francisco. Writing throughout, his focus was on business communications and brand strategy, with published articles in The Journal of Brand Management. Rob turned to fiction writing in his fifties. His first-ever publication was a short story, ANALOGUE, set in Seattle's tech industry, published in Ellery Queen Mystery Magazine. The story won the 2022 Mystery Writers of America Robert L Fish Award. His debut novel, DEVIL'S CHEW TOY, also set in Seattle and published the following year, was a finalist for the 2023 Anthony, Agatha, Lefty, and Macavity Awards and was A Year's Best by CrimeReads. His second-ever published short story, MISS DIRECTION, set in Palm Springs, CA, and appearing again in Ellery Queen Mystery Magazine, was a finalist for the 2024 Edgar Allen Poe Awards. His new historical series “Harriet Morrow* Investigates,” set in Chicago during America's Progressive Era, launches with THE CASE OF THE MISSING MAID, which earned a Publishers Weekly Starred Review and is an Amazon Editors Pick for Best Mystery, Thriller & Suspense. After living in Boise, Chicago, and Seattle, Rob now resides in California with his husband and a tall gray cat, who, depending on the day, goes by the name Noodles, Mr. Chomps, or Monkey. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Set in 1898, Harriet Morrow is 21, supports her 16-year-old brother, and has been accepted as the first female detective at the Prescott Agency. She's given one week to find Agnes, maid to the wealthy Pearl Bartlett, who lives in one of the Prairie Street mansions on the south side of Chicago. Harriet, who prefers wearing men's shoes and hats and has no intention of ever getting married, immediately notices that Agnes has been taken, probably by force, from her attic apartment. Harriet visits Agnes's family and neighborhood and riding her trusty bicycle begins searching for clues across the city while grappling with someone in the agency who is trying to sabotage her. If she doesn't solve the case, she'll be booted from the agency, and Harriet Morrow can't let that happen in Rob Osler's charming novel, The Case of the Missing Maid (Kensington Books Publishing 2024). Rob Osler was born and raised in Boise, Idaho and earned a B.A. in Philosophy at the University of Puget Sound in Tacoma, WA. Soon after, he moved to Chicago and began a decade-long career as an advertising copywriter, creating television campaigns for Kellogg's and Tropicana, among others. After a transition to brand strategy and returning to school for an MBA at the University of Washington in Seattle, he spent two decades in senior roles at agencies and corporations in Seattle and San Francisco. Writing throughout, his focus was on business communications and brand strategy, with published articles in The Journal of Brand Management. Rob turned to fiction writing in his fifties. His first-ever publication was a short story, ANALOGUE, set in Seattle's tech industry, published in Ellery Queen Mystery Magazine. The story won the 2022 Mystery Writers of America Robert L Fish Award. His debut novel, DEVIL'S CHEW TOY, also set in Seattle and published the following year, was a finalist for the 2023 Anthony, Agatha, Lefty, and Macavity Awards and was A Year's Best by CrimeReads. His second-ever published short story, MISS DIRECTION, set in Palm Springs, CA, and appearing again in Ellery Queen Mystery Magazine, was a finalist for the 2024 Edgar Allen Poe Awards. His new historical series “Harriet Morrow* Investigates,” set in Chicago during America's Progressive Era, launches with THE CASE OF THE MISSING MAID, which earned a Publishers Weekly Starred Review and is an Amazon Editors Pick for Best Mystery, Thriller & Suspense. After living in Boise, Chicago, and Seattle, Rob now resides in California with his husband and a tall gray cat, who, depending on the day, goes by the name Noodles, Mr. Chomps, or Monkey. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Set in 1898, Harriet Morrow is 21, supports her 16-year-old brother, and has been accepted as the first female detective at the Prescott Agency. She's given one week to find Agnes, maid to the wealthy Pearl Bartlett, who lives in one of the Prairie Street mansions on the south side of Chicago. Harriet, who prefers wearing men's shoes and hats and has no intention of ever getting married, immediately notices that Agnes has been taken, probably by force, from her attic apartment. Harriet visits Agnes's family and neighborhood and riding her trusty bicycle begins searching for clues across the city while grappling with someone in the agency who is trying to sabotage her. If she doesn't solve the case, she'll be booted from the agency, and Harriet Morrow can't let that happen in Rob Osler's charming novel, The Case of the Missing Maid (Kensington Books Publishing 2024). Rob Osler was born and raised in Boise, Idaho and earned a B.A. in Philosophy at the University of Puget Sound in Tacoma, WA. Soon after, he moved to Chicago and began a decade-long career as an advertising copywriter, creating television campaigns for Kellogg's and Tropicana, among others. After a transition to brand strategy and returning to school for an MBA at the University of Washington in Seattle, he spent two decades in senior roles at agencies and corporations in Seattle and San Francisco. Writing throughout, his focus was on business communications and brand strategy, with published articles in The Journal of Brand Management. Rob turned to fiction writing in his fifties. His first-ever publication was a short story, ANALOGUE, set in Seattle's tech industry, published in Ellery Queen Mystery Magazine. The story won the 2022 Mystery Writers of America Robert L Fish Award. His debut novel, DEVIL'S CHEW TOY, also set in Seattle and published the following year, was a finalist for the 2023 Anthony, Agatha, Lefty, and Macavity Awards and was A Year's Best by CrimeReads. His second-ever published short story, MISS DIRECTION, set in Palm Springs, CA, and appearing again in Ellery Queen Mystery Magazine, was a finalist for the 2024 Edgar Allen Poe Awards. His new historical series “Harriet Morrow* Investigates,” set in Chicago during America's Progressive Era, launches with THE CASE OF THE MISSING MAID, which earned a Publishers Weekly Starred Review and is an Amazon Editors Pick for Best Mystery, Thriller & Suspense. After living in Boise, Chicago, and Seattle, Rob now resides in California with his husband and a tall gray cat, who, depending on the day, goes by the name Noodles, Mr. Chomps, or Monkey. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/historical-fiction

In this episode, Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for tracking marketing effectiveness, and the challenges of content creation. They also emphasize the need for practice owners to understand their marketing metrics and make informed decisions to drive long-term success.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

London : Los Angeles (LO:LA) has been named one of the top brand management firms of 2024 by MarTech Outlook magazine, the agency's latest achievement in a list of several accolades. For more details, go to: https://www.thelolaagency.com/post/how-i-hire-for-a-creative-role-as-relevant-today-as-it-was-when-i-wrote-it-10-years-ago London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Unlock the secrets to entrepreneurial success with Dr. Bill Dorfman and special guest Mazzy Eckel. Dive into an inspiring discussion as the former Miss Washington USA shares her journey from pageant queen to successful entrepreneur in digital brand management. Discover how she turned career setbacks into opportunities and built a thriving business by leveraging her skills in social media and storytelling. Key takeaways include: - How to start a digital brand management company from scratch - The importance of networking and seizing unexpected opportunities - Tips for aspiring entrepreneurs on building a personal brand ABOUT THE HOST Dr. Bill Dorfman “America's Dentist” ChatGPT ranked Dr. Bill Dorfman as the #1 most well-known and respected dentist in the USA. Dr. Bill Dorfman is not just a famous cosmetic and general dentist, he is THE most famous cosmetic dentist world wide. Affectionately known as “America's Dentist,” Dr. Bill is widely recognized world-wide as a leading dentist who is responsible for creating smiles for many of Hollywood's brightest stars. In fact, Dr. Dorfman has become a star in his own right as the featured dentist on the hit ABC series, “Extreme Makeover,” where he performed amazing dental transformations on the show's participants as well as a recurring guest co-host on the new Emmy Winning daytime CBS talk show, “The Doctors.” In addition, Dr. Dorfman is a world-renowned lecturer & author of the best-selling cosmetic dentistry book, The Smile Guide and the NY Times bestseller Billion Dollar Smile. The innovative & accomplished doctor is also renowned in his field as an energy-brimming inventor & brilliant entrepreneur who has brought award-winning innovations to the world of dentistry. Dr. Bill Dorfman has been interviewed extensively for numerous television shows & magazines including ABC's Good Morning America, The View, Oprah, CNN's Larry King Live, NBC's The Today Show, The Tonight Show with Jay Leno, Dr. Phil, The Rachael Ray Show, Steve Harvey Show, FABLife, The Doctors, The Tyra Banks Show, Ricki Lake Show, Entertainment Tonight, MTV's The Osbournes & Newlyweds: Nick & Jessica, The Wayne Brady Show, The Sharon Osbourne Show, Living It Up! With Ali & Jack, EXTRA, Soap Talk, Access Hollywood & E! Entertainment Television. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing. 

This week Shawn and Kenny wrap up 2024 and celebrate a bit during their 100th episode by getting to know the often imitated but never duplicated FAMU alumni member behind the social media scenes at her alma mater, the Founder & CEO of CC Media & Marketing, LLC – Christina Compere Minor (@ccmediamogul). The FCP crew get a glimpse into the mindset of a multi-talented brand marketer to discuss everything from her biggest influences, the importance of cultural representation within the content creation landscape, what started her passion towards broadcast journalism, how she balances work life while being a wife and mother, the HBCU selection process and campus scene, and where she intends to take CC Media & Marketing into the near future. As always don't forget to subscribe to the YouTube channel for all updates and visit The FCP Shop with new merchandise dropping every week.   Contact Christina Compere Minor Website: www.christinacompere.com Socials: @ccmediamogul on Instagram - LinkedIn - Facebook www.Freedomcagepodcast.com https://www.youtube.com/channel/UC8vICXH0TXIvWXjHF8GRfjg FCP Shop - https://the-fcp-shop.myshopify.com/ YT - bit.ly/3njvShH Follow the handles below and give us your thoughts, feedback & any questions you may have; Freedom Cage Podcast @FreedomCagePod on Twitter & @FreedomCagePodcast on IG Kenny @KenKapnik on Twitter and IG Shawn @SenorLee_FCP on Twitter & @SenorLee on IG    

Rias Baixas.  Located in Galicia,the Northwest corner of Spain.  Home to the iconic crisp, fresh white wine called Albarino … and the glorious shellfish that pair so well with it. Let's start in Cambados and discover the Top Five Wineries to Visit in Rias Baixas.  We'll uncover historic Pazos (manor houses with an onsite winery), natural wineries with female winemakers, large wineries that push the name of Rias Baixas forward, amazing seafood, and much more! THIS IS EPISODE 111 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN http://www.austinbeeman.com/podcast  Are You Visiting Galicia?  Check Out These Wonderful Experiences: Rias Baixas: https://www.viator.com/searchResults/all?text=rias+baixas&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Cambados: https://www.viator.com/searchResults/all?text=cambados&pid=P00198829&mcid=42383&medium=link&campaign=UW111  Extremely Special Thanks: Carl Giavanti:  https://winecharacters.com/  Best Wineries to Visit in Rías Baixas, Galicia:  https://www.winetraveler.com/spain/best-wineries-to-visit-in-rias-baixas-galicia/  Barnacles and Albariño: Rías Baixas Wines and Galician Gastronomy: https://fwtmagazine.com/barnacles-and-albarino-rias-baixas-wines-and-galician-gastronomy/  Special Thanks: Bodegas del Palacio de Fefinanes: https://www.fefinanes.com/en/  Juan Gil de Araujo And Fatima Pazo Senorans: http://www.pazodesenorans.com/en/  Javier Izurieta Romero Constantina Sotelo: https://www.constantinasotelo.com  David Bugallo Sotelo Martin Codax: https://www.martincodax.com/en/  Celina Rodríguez Búa Katia Alvarez Aránzazu Álvarez  Zulueta Bodegas Granbazan:  https://www.bodegasgranbazan.com/en/  Myriam Comis Mella Consejo Regulador DO Rías Baixas: https://doriasbaixas.com/en/d-o-rias-baixas-regulating-council/  Rosa Martinez Gregory+Vine: https://www.gregoryvine.com  Claire Martin *** EQUIPMENT: Main Camera:  https://amzn.to/486cHQf  2nd Camera:  https://amzn.to/3GEwqL3   Mic:  https://amzn.to/3TaIfAn  Travel Backpack:  https://amzn.to/41b6FvA  Camera Bag:  https://amzn.to/481yGaU  FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman  WORK WITH AUSTIN:   http://www.austinbeeman.com/about-me  or austinbeeman2324@gmail.com  --- AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century's experience in Marketing and Sales (wholesale, retail, & DTC.)  Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI.  Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions.  While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.  His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world. Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

(00:00) Intro(01:37) Overview of Booking Holdings(02:31) Early Days of Priceline and Joining the Company(03:33) Dot-Com Boom and Financial Challenges(07:28) Travel Industry Resilience(07:47) Cultural and Economic Factors in Travel(09:17) Stock Splits and Employee Incentives(13:34) Acquisition of Booking.com and Active Hotels(24:20) Growth and Integration of Acquired Companies(29:11) Artificial Intelligence in Travel(30:57) Future of Travel and AI Integration(38:54) The Greatest Acquirers in History(39:16) Teamwork in Business Acquisitions(40:48) Challenges in M&A and Regulatory Hurdles(41:49) Patterns in Successful and Failed Deals(46:06) Cultural Alignment in Mergers(50:31) Brand Management and Integration(54:14) Regulatory Environment and Smart Regulations(01:00:11) Post-COVID Business Travel Trends(01:08:24) Leadership Through Crises(01:15:33) Technological Advancements in Travel Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

This conversation is packed with wisdom for leaders navigating transformation and growth. Ghassan Halazon, founder and CEO of Emerge Commerce, joins the Success Leaves Clues podcast to share his journey through the evolving e-commerce landscape post-pandemic. He offers candid insights on navigating challenges, building mental resilience, and how Emerge evolved from a diversified portfolio to a sharper focus with Emerge 2.0. Ghassan delves into the importance of brand loyalty, customer relationships, and creating a 'sticky' experience to drive growth. He also explores his strategic approach to M&A versus organic growth, emphasizing synergy in acquisitions and the power of community. Through lessons learned, he highlights the value of seeing opportunities in challenges, nurturing talent, and the deep satisfaction of helping others succeed. "I see opportunities, not problems." ~ Ghassan HalazonKey Takeaways:Evolving E-commerce Landscape: The dynamic nature of e-commerce demands adaptability, resilience, and a focus on building strong brands and strategic assets for growth.Leadership and Well-Being: Mental health, physical fitness, and maintaining a long-term perspective are vital for leaders to sustain performance and navigate challenges.Strategic Growth and Risk Management: Emerge 2.0 emphasizes fewer, larger opportunities, effective risk management, and strategic decision-making for navigating debt and volatile markets.The Power of Community and Relationships: Community, brand loyalty, and strong networks are springboards for new opportunities and customer retention.Nurturing Talent and Learning from Challenges: Investing in talent, fostering employee success, and seeing crises as opportunities to learn and grow are critical components of lasting success.Brought to you by Aria Benefits and Life & Legacy Advisory Group

Season 4, Episode 82Finding Your Influential Voice with Tricia Broukhttps://www.allisonwalshconsulting.com/podcast/episode/20e79a13/finding-your-influential-voice-with-tricia-brouk Season 2, Episode 46Why Building Your Personal Brand Is Important with Nancy Surakhttps://www.allisonwalshconsulting.com/podcast/episode/217665e5/why-building-your-personal-brand-is-important-with-nancy-surak Season 6, Episode 132How To Turn Your Customers Into Superfans with Brittany Hodakhttps://www.allisonwalshconsulting.com/podcast/episode/225dcb7a/how-to-turn-your-customers-into-superfans-with-brittany-hodak Season 5, Episode 113How To Successfully Build Your Personal Brand with AJ Vadenhttps://www.allisonwalshconsulting.com/podcast/episode/b6d059d6/how-to-successfully-build-your-personal-brand-with-aj-vaden Season 7, Episode 155How to Brand Yourself Like a Boss with Sandy Grigsbyhttps://www.allisonwalshconsulting.com/podcast/episode/f03c2361/how-to-brand-yourself-like-a-boss-with-sandy-grigsby Season 6, Episode 128Finding Purpose In My Brand And Book with Cynthia Johnsonhttps://www.allisonwalshconsulting.com/podcast/episode/226042ac/finding-purpose-in-my-brand-and-book-with-cynthia-johnson Season 7, Episode 170The Life-Changing Magic of Building Your Personal Brand At Any Agehttps://www.allisonwalshconsulting.com/podcast/episode/1e1c45b5/the-life-changing-magic-of-building-your-personal-brand-at-any-age Spotify playlist: Best of Personal Branding episodes  Build your Brandhttps://www.allisonwalshconsulting.com/brandondemand Quickbookshttps://quickbooks.partnerlinks.io/psszagt1o9bw Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comwww.abundantsuccesss.co

Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What's the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand's narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today's digital world, online information is extensively accessible and can substantially impact perceptions. It's critical to take proactive steps in controlling your brand's narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can't always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand's voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand's essence. Content Creation and Feedback Utilization We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective. Resources from this Episode Are you ready to elevate your brand's online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services.  If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource. Check out Gert's Podcast SEOLeverage on your favorite podcast player Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert's advice is both timely and practical. For those looking to delve deeper into Gert's strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi Want us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started! We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Are You Ready to Invest in Your Dreams?What does it take to transform a vision into a sustainable business and eventually into a lucrative investment opportunity? This week's episode of The Angel Next Door Podcast with Marcia Dawood discusses the often-overlooked world of franchising and angel investing, revealing the essential elements driving entrepreneurial success. Alongside guest Domineca Neal, an experienced entrepreneur and angel investor, listeners are taken on an educational journey through the nuances of starting and scaling a business, whether independently or through franchising.Domineca Neal brings a wealth of knowledge to this episode. With a diverse background ranging from being a CPA at a big six accounting firm to becoming a seasoned franchise owner and eventually stepping into the world of angel investing, she embodies the quintessential entrepreneurial spirit. Neal has not only thrived in multiple business environments but has also dedicated herself to mentoring others, especially women and BIPOC communities, on their own journeys toward financial and operational success.They explore the practicalities of owning a franchise, from the initial due diligence to overcoming common challenges like labor and expansion. Moreover, Domineca shares invaluable advice for entrepreneurs considering franchising their own business models. The episode comes full circle with an inspiring discussion about angel investing, where Neal reveals how her portfolio seeks financial returns and aims to generate positive social and environmental impact. This multifaceted conversation is a must-listen for anyone looking to gain practical insights and inspiration on creating successful business ventures while giving back to the community. To get the latest from Domineca Neal, you can follow her below!LinkedIn - https://www.linkedin.com/in/dominecaneal/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Welcome to Boostly Podcast Episode 752. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, Liam interviews Dominique Hart. She is an International Visual Branding Strategist, Dynamic Speaker, Serial Entrepreneur, CEO and founder of Dynamik Endeavors, and six-figure Real Estate Investor — all by the age of 30. Now she's empowering entrepreneurs worldwide how they can elevate their business through the power of dynamic brand design. As a first generation American with a Bachelor of Arts degree in Advertising from Temple University concentrating on Art Direction, and an Executive Certification in Brand Management from Cornell University's SC Johnson College of Business, and a Masters in Professional Studies from the Masters in Branding Program at the School of Visual Arts in New York City, Dominique doesn't just follow trends, she merges her corporate background and entrepreneurial insight to teach visionaries all over the world how they can bring their ideas to life for a long-term mission of impact that balances both design and strategy. As featured on GoDaddy, Fox34, CBS, NBC, the Women's Speakers Association, among others, Dominique is on a mission to show businesses everywhere how they can leverage their visual identity to push the envelope, showcase their unique voice, and deeply resonate with the people they were called to influence and transform. To learn more information about how Dominique can elevate your business, or to book her to speak at your upcoming conference, workshop or specialized corporate training, contact her team at DominiqueHart.com. https://www.LavishandLive.com https://www.linkedin.com/company/lavishandlive https://www.facebook.com/lavishandlive https://www.instagram.com/lavishandlive https://www.twitter.com/lavishandlive Personal Brand: https://www.DominiqueHart.com https://www.linkedin.com/company/dominiquehart https://www.facebook.com/dominiquehart https://www.instagram.com/meetdominique https://www.twitter.com/meetdominique For my agency: https://www.DynamikEndeavors.com https://www.linkedin.com/company/dynamikendeavors https://www.facebook.com/dynamikendeavors https://www.instagram.com/dynamikendeavors https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

On Episode 322, An Phan the Director of Drew Estate's Brand Management returns to the Prime Time Show. We will not only catch up on the latest happenings of Drew Estate, but also get insights into Drew Estate as a cigar and lifestyle brand. We will also have our FSG Beef, Alec Bradley Live True, and Espinosa This Day in Sports History segments. Our Dunbarton Tobacco & Trust Industry Deliberation segment will cover packaging.

On Episode 322, An Phan the Director of Drew Estate's Brand Management returns to the Prime Time Show. We will not only catch up on the latest happenings of Drew Estate, but also get insights into Drew Estate as a cigar and lifestyle brand. We will also have our FSG Beef, Alec Bradley Live True, and Espinosa This Day in Sports History segments. Our Dunbarton Tobacco & Trust Industry Deliberation segment will cover packaging.

This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing. Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related challenges. With co-authorship of several influential books and research studies, including the Visible Expert Revolution and Hinge's annual high growth reports, Liz is a regular speaker and writer in professional services circles. In this episode of Revenue Rehab, Brandi and Liz dive into the power of research-driven marketing strategies. They'll uncover how understanding your target audience's behavior can lead to spending less while achieving significant revenue growth. Get ready to explore actionable tactics for developing a science-based marketing strategy that drives relevance and revenue. Bullet Points of Key Topics + Chapter Markers: Topic #1 The Importance of Market Research [04:18] “When you approach your marketing with that formula in mind, your strategy is gold,” Harr emphasizes, identifying the powerful impact of research-driven strategies. She states, “Research yields relevance, and relevance yields revenue.” This key insight shapes the way marketing leaders should understand the behavior and needs of their target audience, ensuring that marketing efforts are not just aimless shots in the dark but are strategically aimed at achieving the highest impact. Topic #2 Conducting Effective Behavioral Research [07:45] Liz Harr underscores the need for structured conversations with your ideal clients: “You need to understand what keeps them up at 4 AM,” she says. Harr elaborates, “What are your chief organizational challenges? What criteria are important to you as you're whittling down that list from like 10 to 5 companies?” This type of research, focusing on why customers choose or reject certain solutions, is essential for crafting relevant marketing messages that resonate deeply with the target audience. Topic #3 Efficiency in Marketing Spend [16:48] Harr shares a poignant case study: “Instead of promoting some salesy aspect…you're actually promoting a piece of content,” she recalls, detailing how a client slashed their budget in half by switching to content marketing from costly, ineffective paid ads. She concludes, “We wrote some content and brought visibility to these executive guides…yielding better results with less spend.” This illustrates that understanding the target audience and meeting their needs with insightful content is more effective and economical compared to traditional, broad-spectrum advertising. Buzzword Banishment Liz's Buzzword to Banish is “actionable insights.” Liz finds this term redundant and unnecessary, stating, “None of us have time for unactionable insights. We don't want unactionable insights. So just call it insights. That is what we mean. Let's just say what we mean.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/eharr/ Website: https://hingemarketing.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Sisters Jackie and Jessica Rodriguez started working in the family restaurant business as teenagers. With time and hard work, they have grown into leadership positions in this successful multi-concept hospitality company in El Salvador. What started as a San Salvadorian bakery created by their grandparents, grew into a 20-unit chain under the leadership of their father.  Sixteen years ago, the family jumped at the opportunity to purchase a small hotel and their concept diversification plan was underway… Today Grupo Lorena consists of Hotel Villa, 16 Lorena bakeries as well as Don Beto Cafe, Fontana Bar and Restaurant, and La Tartaleta. The family decided to become a franchisee of the Japanese seafood concept, Sushi Koi as a way of continuing its multi-concept expansion.  "We believe it is important to pioneer concepts, becoming the first in the San Salvadorian market helps us create impact, further our growth and increase our brand value" says Jessica, who heads up Marketing and Brand Management. In this episode, we learn the distinction between a family operating restaurants and a restaurant business that happens to employ family members. Jackie, who leads operations, purchasing and Human Resources explains, "You don't simply get a position in the company because you are family…you must qualify and get selected based on education and experience." This is a story of successful concept development, profitable operations and strategic expansion by a family that has created a culture of responsibility, accountability and reward.

We talk to Kurstin Leith and Christine about helping brands, how to know when you're ready for expert help like Agency Brand Management.  Find Kurstin Leith here: https://www.linkedin.com/in/kurstin-leith-68832131/Find Christine De Biasio here: https://www.linkedin.com/in/christine-de-biasio-1444a914/ Check out Agency here: https://agencybrands.ca/

Welcome to "Mick Unplugged," where we dive deep into the realms of life, sports, and personal growth with some of the most intriguing minds out there. In today's episode, we have a special guest, Mac Barnhardt , who brings over 30 years of invaluable experience in the golf industry. Mac's journey is a testament to the power of perseverance, learning from failures, and the importance of genuine communication in an increasingly disconnected world. In this enlightening conversation, Mac opens up about the highs and lows of his career, stressing the need for mental toughness, holistic balance, and the critical role of parental support in young athletes' lives. He emphasizes the value of authentic relationships and servant leadership, drawing wisdom from his own experiences with high-profile figures and mentors. Mac also shares his insights on the evolving landscape of golf, from the impact of technological advancements to the significance of brand management for modern golfers. We'll hear personal anecdotes, like those that highlight the challenges and triumphs of transitioning from amateur to professional golf, and the delicate balance of instruction versus over-coaching. Join us as we explore Mac Barnhardt 's philosophy on work, life, and the sport he loves, and gain insights that are as applicable off the course as they are on. This episode promises to be both motivational and thought-provoking, so sit back, relax, and enjoy "Mick Unplugged" with Mac Barnhardt .See omnystudio.com/listener for privacy information.

In this episode of The Lazy CEO podcast, Jim Schleckser, host and founder of The CEO Project, introduces Ilias Simpson, the new President of Cart.com. Ilias talks about Cart.com's comprehensive supply chain solutions, emphasizing its omni-channel capabilities and how they manage everything from digital storefronts to order fulfillment. He explains the company's end-to-end approach, handling fulfillment for big brands like PacSun and Toms. Cart.com's ability to offer integrated marketing, order management, and warehouse services sets them apart in a highly competitive market.

Episode 1381: Brand Management

In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management. Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand's value. Whether you're an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today's fast-paced world. Tune in and explore the future of brand management!