CEIBS Master Class

Ahead of his Master Class at CEIBS, the Unilever boss shared his views on the value of taking the long-term view in business, and provided tips for Chinese companies going global. Highlights from his lecture during the Master Class are here.

A day after major global players, who had gathered in Beijing, ended talks about China’s Belt & Road Initiative, CEO of the Economist Intelligence Unit Robin Bew shares his thoughts on what’s next for the New Silk Road during a talk at CEIBS Shanghai Campus.

CEIBS Associate Professor of International Business and Strategy Shameen Prashantham  met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Listen as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation.Read Prof. Prashantham's article Microsoft Starts Up in which he shares his insights on how large companies can work with new ventures to drive innovation.Read more about Prof. Prashantham's research on how multinationals can engage with emerging market startups here.Find out about Prof. Prashantham's book, Born Globals, Networks and the Large Multinational Enterprise here. In the book he explores international entrepreneurship and the influence that multinational enterprises have on the accelerated globalization of young firms.Visit BMW Startup Garage here.

Member of the Board of Thomas Cook China Reto Wilhelm explains why and how his company entered the Chinese travel market.

Bobby Lee, Co-founder and CEO of the world’s longest-running and largest bitcoin exchange company BTCC and CEIBS Global EMBA 2012, explains bitcoin’s unique features.

Bitcoin is a cryptocurrency and a payment system introduced at the end of 2008. Bobby Lee, Co-founder and CEO of the world’s longest-running and largest bitcoin exchange company BTCC and CEIBS Global EMBA 2012, explains the pros and cons of having a bitcoin account versus traditional banking.

Dr. Peter H. Diamandis, Founder & Chairman of the X Prize Foundation, and Co-Founder & Executive Chairman of Singularity University shares his views on education, AI (artificial intelligence) and entrepreneurship with CEIBS E-Platform’s Sammi Shen.

Former Sony Chairman and Founder of Quantum Leaps  Nobuyuki Idei talks with CEIBS E-Platform’s Sammi Shen about his years at Sony, entrepreneurship, and how artificial intelligence will help transform the world of business.Quantum Leaps is an innovation consulting and investment firm. Visit the company website

Steve Hoffman (a.k.a. Captain Hoff) is a serial entrepreneur, author, investor, and the Captain and Chairman of Founders Space. During his visit at CEIBS, Hoffman revealed the differences between Chinese & American entrepreneurs and what traits make them successful. He also spoke about what mistakes should be avoided and how to start over again if you fail.

Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors.

Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.

Silicon Valley venture capitalist Tim Draper was among the first VCs to enter the China market and was an early investor in the Chinese internet giant Baidu. His other successful early investments include Skype and Tesla – the latter founded by ‘Iron Man’ Elon Musk. CEIBS E-Platform’s Sammi Shen met with Draper to talk about what makes a successful entrepreneur and to hear his thoughts on innovation for the future.

Wang Jianlin, Chairman of Dalian Wanda Group, one of China's largest conglomerates, explains what makes his company a leader in the real estate, hospitality and entertainment industries. This is part of CEIBS Master Class series.

Peter Thiel & Reid Hoffman discuss innovation, investments, China and the Silicon Valley bubble at CEIBS Master Class.

Over the next 10 years, Chinese e-commerce giant JD.com will send 60 senior managers and 350 high-potential management candidates to CEIBS. That’s one of the e-commerce giant’s strategic decisions, as the company’s CEO Liu Qiangdong explains.

Fosun Group Chairman Guo Guangchang explains how his company, starting from scratch, became a competitive global player, and how he overcame the challenges faced along the way.

Li Dongsheng, Chairman and CEO of TCL, explains how his company ramped up its efforts to go global after acquiring Thomson and Alcatel.

Liu Yonghao, Chairman of the New Hope Group, one of China's largest agribusiness companies, highlights the importance of recruiting young, dynamic people.