Podcasts about way we do business market online

Futurist and entrepreneur, Warren Whitlock talks about different perspectives on money, the impact of blockchain, and artificial intelligence. Guest Biography Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best-selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes' Top 10 Social Media Power Influencers of 2013. Warren helps businesses transform into a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and lead generation with conversions to return on investment for lifetime value have helped hundreds of businesses achieve rapid and continuing results from their marketing process. Warren has worked in technology, business services, and broadcasting, and is currently involved with media, health and several startups. He's known on social media sites as @WarrenWhitlock, where you can find him having individual discussions and answering questions daily. In this episode, you'll learn: About money from the perspectives of Billionaires to those living on just $2 per day. The power of story and how it can immediately change perceived value Listen to the end to hear why blockchain is disrupting so many industries which is why we need to be paying attention. Show notes: http://www.inspiredmoney.fm/207 Find more from our guest: www.warrenwhitlock.com Twitter LinkedIn Facebook Distributed Conversations Podcast Mentioned in this episode: One Acre Fund BeadForLife Invisible People Mark Horvath Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael J. Losier Michael Terpin Books Billions Rising: Empowering Self-Reliance Around the Globe by Anita Casalina, Warren Whitlock Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock Think and Grow Rich by Napoleon Hill The New Think And Grow Rich: QuantumVersion by Ted Ciuba The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas J. Stanley Think and Grow Rich by Napoleon Hill The Last Hunger Season: A Year in an African Farm Community on the Brink of Change by Roger Thurow The Bitcoin Standard: The Decentralized Alternative to Central Banking by Saifedean Ammous Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World by Don Tapscott Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

There are 3.5 billion social media users, which is about 45% of the world's population (Source: Oberlo). That number is only growing. Social media is one of the best ways to reach our customers. In today's episode, Warren Whitlock and I discuss 3 of his secrets to using social media effectively and more. Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book on Twitter and mobile marketing called Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He was also named one of Forbes's Top 10 Social Media Power Influencers. Warren helps businesses transform into a new way of doing business. His breakthrough strategies to integrate mobile marketing, public relations, and lead generation with conversions to return on investment for lifetime value have helped hundreds of businesses achieve rapid and continuing results in the marketing process.  Warren's Top 3 Social Media Secrets   Be a Thought Leader   Warren said the biggest tip he can give is to be a recognized expert in your field. To do social media well, we need to pick a niche and be an expert in that. We want to be a recognized thought leader in our niche. Warren himself is a recognized thought leader. He's an author and has regularly been asked to speak at events.   Be Authentic   Warren tries to be the same person all the time on social media. He wants to truly be himself, even if that means making a dumb joke because that's his personality. People will connect with us easier if we don't try to put on a fake personality for the sake of our following. Our followers want to see a real human being.   Engage with Our Following   Liking others' posts is important, but it often isn't what Warren focuses on. He wants to have conversations with people through social media. He asks himself, “What can I do to show some love?” He then adds to the conversation wherever he can, and he expects reciprocity. Warren's Passion: Giving One of the things Warren is very passionate about is giving. There is a moral and spiritual side to give, but putting that aside, Warren firmly believes the more we give, the more we get. Sometimes in business, we can be too focused on beating out the competition and doing whatever it takes to succeed. Warren has learned that it doesn't have to be that way. It is much better when you have people who want to work with you and hear from you because of the value you have given them. It's human nature that when people do things for us, we naturally want to do something for them.  “Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness that you are able to give.” - Eleanor Roosevelt Reciprocity Warren recommended a book called Influence: The Psychology of Persuasion by Robert Cialdini. I recommend it as well. It details a study where participants were paid to take a survey. After the survey, the facilitators talked with participants for 10-15 minutes. In the control group, the facilitators would then ask, “Do you want to buy some raffle tickets? You could win a car, and I could win the prize of best salesman.” In the other group, five minutes before asking, the facilitator would say, “Hey, I'm going to go down the hall and get a soda. Do you want one?” Then they would give them the same pitch. The ROI on the second group was 10 times the amount spent on soda, and it sold twice the number of raffle tickets as the first group. This is a great example of reciprocity. Warren said, “We normally think of reciprocity as I'll scratch your back if you scratch mine. But, that's not how reciprocity works. It works when you give without expectation of return.” This doesn't mean we can just give all of our time, products, or services away for free. As with this interview, Warren spent his time with me, giving me value. In turn, I will promote this, promoting Warren with my audience at the same time. If we all practice reciprocity, then we can all benefit from helping one another. One of Warren's Failures and What He Learned Warren had a small business selling laser printers. He was advertising, getting good ROI, and using the internet when a lot of people weren't yet. Warren thought he would offer a money-back guarantee because he knew a lot of people would say, “I'm going to buy this because I can just ship it back in a week.” When they got the product and it was okay, they would say, “this may not be everything I want, but I'm not going to go through the trouble of shipping it back.” The business was doing well, and Warren got used to spending a lot of money on advertising. He was so focused on advertising, however, he didn't prioritize giving himself a salary. He was also spending more money than he had. Then one day, Google made a change and their advertising results fell flat. This led to Warren moving to Las Vegas. When he eventually reached the point where he had enough money, he got into the real estate side of the business. This was about 13 years ago, shortly before the market crashed. Warren got hit pretty hard; he couldn't pay for things and made some bad decisions about where to borrow money. From this whole experience, Warren learned that when something works he should keep doing more of that.  Now that Warren is advising startups, he has realized there is a marketing chasm, a big hurdle that startups have to get over. This happens when a business starts doing well and expanding, and when the market dips for a while. One man Warren interviewed said, “No matter what you're doing, you're going to reach that point where you're in the chasm, and you think you're just going to die and many businesses just go away.” If we can push through that hard time, we can survive the marketing chasm and really grow our business. Businesses might try to get through the chasm by offering deals. For example, a tech company might have a one-day-only sale where their software is 75% off. This might help them for a while, but it won't work long-term because the customers who come for that are either bargain hunters or those with a lower income who really can't afford higher prices, and so they are much less likely to become long-term customers.  Key Takeaways Thank you so much, Warren for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The more we give, the more we get. But we should also give without the expectation of return. When something works we should keep doing that, scale that, and do more of that, and stop doing the things that hurt us. Marketing strategies offering big deals can help our businesses with short-term cash flow, but they likely will not work and will hurt us in the long term. To grow our social followings we must be thought leaders, be authentic, and engage with our following. Connect with Warren If you enjoyed this interview and want to learn more about Warren or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/books/ or visit his website at https://warrenwhitlock.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have you seen someone find success through becoming a thought leader on social media? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/76-3-social-media-tips-to-help-us-grow-our-following/ 

Profitable Social Media radio special edition for authors this Friday at 10pm Eastern will feature 3 authors who have best selling books, discussing the process they use to create high quality content that readers want when they write a book that sells. How to Write a Book That Sells will be hosted by Book Marketing Strategist Warren Whitlock, best selling author of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online” the first book on Twitter.com with guests. -- Lee Pound, co-author of Profitable Social Media and author of 15 books -- Jennifer Wilkov, author of best sellers and the course Your Book is Your Hook -- Paul Lemberg, best selling author Be Unreasonable and keynote speaker The format of the radio show allows authors to log into chat and ask any question about book writing, book marketing, writing a book, social media for authors, online book promotion, or book writing tips and get an instant response from these book marketing experts. Profitable Social Media airs live Friday night at 10:00 pm Eastern, (7:00 pm Pacific). Listeners can log onto the live chat or dial in to listen by phone. The show is archived and can be found on iTunes under book marketing, Twitter, or Social Media. Show host Warren Whitlock, or Best Seller Book Marketing blogs about book marketing and promotion, current best sellers, Internet Marketing and social media trends. Bios and contact information of guests, along with additional free resources materials for authors and businesses looking for profitable social media may be found on our Facebook page

Join with me and Warren Whitlock, author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. "I love to talk about creativity and have learned a lot working in the limits of 140 characters".

Warren Whitlock, co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online host a weekly show to help you grow your network, find new friends, lead and customers and market yourself on Twitter and other social media

Warren Whitlock, co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online host a weekly show to help you grow your network, find new friends, lead and customers and market yourself on Twitter and other social media

Warren Whitlock, co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online host a weekly show to help you grow your network, find new friends, lead and customers and market yourself on Twitter and other social media

Warren Whitlock, co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online host a weekly show to help you grow your network, find new friends, lead and customers and market yourself on Twitter and other social media