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Everything Is Tuberculosis by John Green (2025) vs The Serviceberry: Abundance and Reciprocity in the Natural World by Robin Wall Kimmerer (2024)
Send us a textHappy Earth Day! There are two concepts that every person should understand to be a better Earthling: entropy and self-organization. It seems like a paradox, but systems on Earth are simultaneously breaking down into disorder and arranging themselves into complex superorganisms. Everything on Earth (well, really in the whole universe) is subject to the second law of thermodynamics, which means it all dies and decays. But with access to steady flows of energy, organisms, ecosystems, and human societies can hold back the death and decay for a spell. After dropping the kids off at the pool, Asher, Rob, and Jason cover the interplay of entropy and self-organization and contemplate how to manage the inevitability of entropy with elegance (beyond morphing into a lizard person).Originally recorded on 4/8/25.Warning: This podcast occasionally uses spicy language.Sources/Links/Notes:Geoffrey West, Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies, Penguin Books, 2018.Robin Wall Kimmerer, The Serviceberry: Abundance and Reciprocity in the Natural World, Scribner, 2024.William Rees, “End game: the economy as eco-catastrophe and what needs to change,” Real-World Economics Review, 2019.The laws of thermodynamics, as explained by the website “Physics for Idiots""Telegraph Road" - song by Dire StraitsDavid Owen, "Green Manhattan," The New Yorker, October 10, 2004.Other Crazy Town episodes you might like:Crazy Town 100 - A Temporary Techno Stunt: Tom Murphy on Falling out or Love with ModernityCrazy Town 35 - Self Domestication and Overshoot, or… the Story of Foxes and Russian MelodramaCrazy Town Bonus Riff - Vanilla Andreessen, Pygmy Marmosets, and Hi-Tech DelusionsSupport the show
Michael Frederick is certain that every young boy and girl dreams of driving a big red firetruck. His own childhood dream has come true as a volunteer firefighter where he has been determined to serve his community. Michael urges others to consider volunteering, assuring us that not all volunteers run into burning buildings, but that every firehouse welcomes volunteers who want to serve.
Reciprocity is the cornerstone of any healthy female friendship, but what do you do with someone who's so fixated on reciprocity that it turns into scorekeeping? And why do some obsess over everything being perfectly even while others are able to let it go?In this episode, host Danielle Bayard Jackson (relational health educator, female friendship expert, author of Fighting for our Friendships) shares research that explains the different kinds of "giving" in relationships-- and how to manage it all in a healthy way.-----------------------*Join our Friendship Elevated Group Coaching Program for four months of caring, personalized, community-based support as your friendship landscape is completely transformed. Sign-up here.** For full episodes, bonus resources, and more, join "Office Hours", our Patreon community. Betterfemalefriendships.com/podcast (Book club starts soon!)--------------------------Sponsor: TELL Public RelationsIf you are an entrepreneur or brand leader and you want to enjoy the same kind of visibility that Friend Forward has gained over the past five years (book deals, national media appearances, paid speaking engagements), consider learning how to become your own publicist. Join "Visibility Summer School" launching this June. BONUS: Sign-up before 4/25 and you'll get a complimentary PR audit of your social media accounts and website within 48 hours of signing-up.
‘sink beneath the surface into myriad voices speaking in stone'- from On Danggu by Nandi Chinna In this episode of 3CR's Spoken Word show which aired on Thursday 20 March 2025, you will hear poet Nandi Chinna talk about the eco-poetics of wild rivers, listening and reciprocal relationships. Nandi Chinna works as a research consultant, educator, and poet. She is based on unceded Aboriginal land in Boorloo (Perth) and Bunuba lands in Fitzroy Crossing, WA. Her poetry has its genesis in a strong determination to craft creative works and poetry as a response to the ecologies and layers of history attached to particular places.Nandi is the author of four poetry collections. The Future Keepers (Fremantle Press) was shortlisted for the Prime Ministers Literary Award in 2020 and was highly commended in the Victorian Premiers Prize 2019. Nandi was awarded the 2021 Western Australian Premiers Writing Fellowship. Her most recent collection, a collaboration with Niykina Elder Professor Anne Poelina, Tossed up by the beak of a Cormorant, poems of the Martuwarra River, was published by Fremantle Press in 2024. Poems written and performed by Nandi Chinna in this episode:On DangguReciprocal GiftsAt Yirramalay Spring NoteSpoken word and poetry come from the heart and touch on all the topics peculiar to the human condition. As such there may be content in this show that could cause distress. Please practice self-care when listening and seek help if you need it. CreditsRecorded and produced by Indrani Perera.Thank you to Nandi Chinna for sharing her poetry and to you for listening!
In this feature segment of asPERusual, guest listener and patient partner Kathy Smith offers a short recap and her key takeaways from last week's episode of asPERusual focused on patient engagement within the Can-SOLVE CKD Network -- a Canada-wide network of patients, scientists, and health care professionals devoted to creating innovative kidney care solutions. Tune in to this short (~10 minute) episode, regardless of whether you want to compare reflections or get the Coles notes of the full Can-SOLVE CKD Network episode.Episode Transcript:Anna:Hi everyone! Welcome to onePERspective - a bi-weekly segment in which patient partner Kathy Smith shares a synopsis and key reflections from the previous episode of asPERusual -- a podcast for practical patient engagement. My name is Anna Chudyk and I am asPERusual's host. In today's episode, Kathy will be commenting on S3E2 of asPERusual. In that episode, I sat down with Melanie Talson and Cathy Woods to learn all about patient engagement within the Can-SOLVE CKD Network, which is a Canada-wide network of patients, scientists, and health care professionals devoted to creating innovative kidney care solutions. Alright Kathy, lets turn it over to you and your onePERspective. Kathy Smith:Thank you, Anna and hello, everyone. I am speaking to you from the centre of Canada along the shores of Lake Superior, or Gitchigumi, the largest, deepest, coldest and cleanest freshwater lake in the world. I wish to acknowledge that my City of Thunder Bay is situated on the traditional land of the Anishinaabe peoples, including the Ojibwa of Fort William First Nation, signatories to the Robinson Superior Treaty of 1850. I thank our ancestral land keepers for centuries of sustainable stewardship of this beautiful area and for kindly sharing the bounties of this rich land with everyone. I also wish to express my appreciation for the significant contribution of the Metis nation. I am sorry for the mistakes made and mistreatment of Indigenous peoples by colonists in the past and I am committed to working together for truth and reconciliation. Miigwetch.If ever there was an award for a solid and sustainable engagement strategy, today's Chronic Kidney Disease (CKD) Px engagement platform would certainly be a strong contender. I am most impressed with how they have integrated the Indigenous voice and with their capacity-building training modules, including bi-directional Capacity Bridging.Melanie Talson & Cathy Woods from Can-SOLVE CKD: Canadians Seeking Solutions and Innovations to Overcome Chronic Kidney Disease describe their network as a national partnership of lived experience patients; learned experience researchers; laboured experience health care workers and clinicians; and leaders – the managers and policy makers. The four “Ls” work together to transform treatment and care and improve the outcome for those living with debilitating chronic kidney disease.Can-SOLVE's tagline is “the right treatment for the right person at the right time and place.” No small task when you consider CKD affects a disproportionate number of Indigenous people many of whom live in remote, even fly-in, communities. That is why I am so impressed to see that this group has a strategy for addressing that barrier to care. Can-SOLVE has an Indigenous-led partner group, IPERC -Indigenous Peoples Engagement and Research Council. IPERC's focus is on Indigenous kidney care challenges unique to this harder to reach, often underserved, group. Cathy, of the Bear Clan, is a member of Naicatchewenin First Nation in Northwestern Ontario, is the patient partner and a lead researcher of the Kidney Check Research Project which seeks to screen, triage and treat Indigenous people living in rural and remote communities in the three western provinces and British Columbia. Patient partners within both groups prioritize and co-lead research projects like this one, ensuring meaningful and relevant engagement at every stage. Furthermore, there is a Patient Governance Council – a leadership team made up of representatives of both interest groups who decide on plans and policies that affect the entire CKD community.Our speakers have done a great job describing each of the 6 Rs upon which they built their engagement platform: Respect, Responsibility, Reciprocity, Relevance, Relationships and Realness. Realness is a term I had not heard of in engagement platforms before. But I do understand and appreciate its inclusion. We need to fit our hats to the task as I like to call it. Our real life has given each of us many hats, but which shall we wear to best meet the asks of the task? Patients and providers work best when they find common ground, common interests and common language with lived experience input “as is”. Bring your real, authentic self to the table. Respect for individual differences and perspectives sees real-world impacts.Equally impactful is how patient partners like Cathy describes her involvement in CANSOLVE as healing, empowering, and deeply purposeful – creating a space for ordinary people to accomplish extraordinary things. As the famous anthropologist, Margaret Mead, phrased it; never doubt that a small group of thoughtful, committed citizens can change the world. It's the only thing that ever has.”Finally, I'd like to acknowledge CANSOLVE's Bridging Capacity. Building capacity is an integral component of patient engagement strategies. Training modules are co-designed to buildup the knowledge and provide the necessary tools for patients to engage in a research project. These helps are unidirectional in scope. So how does Bridging Capacity differ from Building Capacity? Bridging Capacity is bi-directional. Patients and providers both learn from each other. I cant think of a better tool for bridging the power differential and creating strong work relationships!All in all, CANSOLVE and IPERC have really empowered patients to enhance research relevance to better the outcome for all with chronic kidney disease.PERsonally SpeakingMy three take-aways:Could this Indigenous Partnership (IPERC) model be used to incorporate the voice of many other underserved populations – the remote; the homeless; the new Canadians? These groups are surely concerned about their health, but they do not want to, or cannot, come to our Table. So, meet them where they are at with separate interest groups run by their own leaders and their own peers. Then the leaders of the various interest groups could come together to form an overarching Senior Team. This makes for a much more inclusive and diverse Patient Engagement Platform!Capacity Bridging This was a term I had not heard of before but I very much like it for the added emphasis it brings to an engagement platform. This bridging is a bi-directional sharing of knowledge between the lived experience experts and the learned experience experts. It stresses the importance of respecting that all members of the team bring unique experiences and skill sets. This concept guides mentorship, training, and peer review practices across the network. Patient partners are highly valued for their different hats they bring to a task on the TEAM: Together Everyone Accomplishes More. Together is better!Relationship Building is at the heart and soul of every Patient Engagement Platform. It takes a patience of time and a whole lot of money. It must be accounted for in research budgets and run by a paid, highly trained and skilled multi-tasker manager. Anything less jeopardizes the success of the engagement platform and perhaps the relevance and value of the research itself.At this time, I would like to thank everyone for the privilege and the opportunity of speaking to you on these podcasts. In particular, I want to do a huge shout out to my heroine, Anna, for including me and asking me to do these podcasts. As Anna is moving forward with the pediatric and youth groups, I want a fresh voice to help her with these podcasts. But in any case, I wish Anna all the best as she goes forward with this labor of love. I can't tell you how much time and effort Anna has shown and the passion that she has dedicated to helping all patients engage meaningfully and relevantly with academic partners in research. Thank you. And happy trails, Anna. Anna:Thanks Kathy for this, and all of the other onePERspective's to date. As you know, your encouraging emails summarizing all you learned from the release of this podcast's initial episodes were the impetus for creating the onePERspective segment. I've really enjoyed hearing your reflections and collaborating with you on the creation of these episodes. Even with all your engagement related jet setting, I could also count on you to come through on your episode… and somehow find the time for it. Big hugs to you and I'm glad we have research we're collaborating on together so it's not actually a good bye. Moving forward this season, I'm going to continue with onePERspective but it's taking a different twist. A big reason why I have chosen to focus the remainder of season 3's episodes on engaging children, youth, and families is for my own learning as I expand my research program to focus on these populations. I am currently moving in this direction through a pharmacogenetics study I am collaborating on with my colleague Abdullah Maruf, as well as work I am doing with colleagues to redesign pediatric-to-adult transition care services for youth and families living with congenital heart disease. Sasha Kullman is a talented PhD trainee working under my supervision on the congenital heart disease project. Given her passion and penchant for patient engagement and knowledge translation, I thought that it would be a great opportunity for her to take over onePERspective this season, and offer a trainee perspective on her take-aways from the episodes. She's very brilliant and I can't wait to hear her episode takeaways as her insights always make me think.In the next full episode of asPERusual, I kick off the rest of this season's focus on how to meaningfully engage children, youth, and families in health research. Guests Brianna Hunt, Onalee Garcia-Alecio, and Michelle Roy, will share their experience with engaging in the iCARE study—Canada's largest cohort of youth with type 2 diabetes. We'll also discuss what makes engagement meaningful over time, the value of lived experience, and practical tips for involving youth and families in ways that are inclusive, trauma-informed, and fun. The episode is going to drop on April 28th so be sure to check it out by visiting our website asperusual.substack.com or wherever it is that you download your other podcast episodes from. If you do visit the website, be sure to check out the interactive transcript from this, and other episodes, as well as to subscribe to the podcast's newsletter! As always, you can reach me by emailing anna.asperusual@gmail.com or by adding me to LinkedIn by searching Anna M. Chudyk – CHUDYK.Until next time, thanks again for tuning in and let's keep working together to make patient engagement the standard, or asPERusual. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit asperusual.substack.com
I'm reading and talking about Ted Gioia's "Immersive Humanities Course," 52 weeks of World Classics.Ethics is the most challenging reading I've done, possibly ever. I'm not sure if it's because I am out of the habit of reading deeply, or my attention span rivals a gnat's, or if this text is actually that hard, but I pushed through. After reading about virtue, and habit, and endurance, and choosing pain because you know it will lead to the good thing, I was not about to stop.We talk a little about the importance of a good translation (more on that to come!) and take a deep dive into note-taking. This is a big project, and I wanted to be sure to retain the big ideas as I went along. I share the things I'm doing, what seems to be working and what I don't do.There is so much to this text. (Maybe that's another reason it was so intense?) In no particular order, just a few notes. There are three basic ways of life: pleasure, politics, and contemplation. Don't confuse pleasure with happiness, because they aren't the same. Contemplation is great—you might be happy—but there's no real action, and that is part of what virtue requires. So, political life, a life lived in relation to others, is the highest good.A virtue is typically the middle way between the vices of too much and too little. For example, courage is the middle way between recklessness and cowardice.Reciprocity is what holds a community together (there's the politics!), and economics is even based on the idea of reciprocity.Friendship. My goodness, I could have used these thoughts at 18, or 24, and can definitely use them now. There are three types of friendships: of utility, of pleasure, and complete. Complete is rare, and so you should attend to it. But it can end if the friends become markedly less equal in some way. Knowing that might help you inoculate against it.Aristotle breaks everything into taxonomies—I mean, the man was obsessed with categorizing everything. It's much more of an engineer's approach to life than Plato's with his ideas about Forms.Regarding Poetics, what amazing guidance about storytelling in tragedy or epic. I wonder if modern filmmakers ever have to read this.Metaphor is the master poet's tool.When I began this project I said I'd read introductions minimally and try to engage solely with the text as much as possible. I needed help with Aristotle, and I highly recommend Larry Arn's series from Hillsdale College.Music this week was Bach's Cello Concertos. Beautiful, lush, varied. I have a real love affair with the cello so this was a pleasure to listen to! You can listen here.This is a year-long challenge! Join me next week as we return for love with Plato and war with Herodotus.LINKTed Gioia/The Honest Broker's 12-Month Immersive Humanities Course (paywalled!)My Amazon Book List (NOT an affiliate link)CONNECTTo read more of my writing, visit my Substack - https://www.cheryldrury.substack.com.Follow me on Instagram - https://www.instagram.com/cldrury/ LISTENSpotify -
This episode discusses the importance of self-awareness and healing past traumas to build healthy relationships, particularly for women. It emphasizes the need for self-acceptance and forgiveness, especially regarding parental relationships, as these significantly influence future partnerships.
In this enlightening episode of Educator Yarns, we sit down with Aaron Johnston, recipient of the Primary School Teacher of The Year Award at the Koori Curriculum Educator Awards in 2024. Aaron, an Assistant Principal at a K-6 school on the Central Coast of NSW (Darkinjung Country), shares his profound journey of becoming an active ally for Aboriginal and Torres Strait Islander education. From his awakening during the Black Lives Matter movement to supporting a student discovering their Aboriginal heritage, Aaron candidly discusses how his ignorance transformed into passionate advocacy. As the leader of his school's Aboriginal Education team, creator of Mr. J's Learning Space on social media, and co-host of the Teacher Takeaway podcast, Aaron demonstrates how educators can authentically embed First Nations perspectives in their pedagogy and influence their communities. This conversation offers practical insights for early childhood educators seeking to begin or deepen their journey of embedding Aboriginal perspectives in their teaching practice. Key Takeaways: Aaron's journey began with acknowledging his own ignorance about First Nations histories and cultures, highlighting the importance of personal reflection for all educators. How being approached by a family seeking to reconnect with their Aboriginal heritage became a catalyst for deeper engagement with First Nations education. Why starting small with "one authentic thing a week" provides a practical approach for educators beginning their journey of embedding Aboriginal perspectives. Consultation with First Nations educators and community members is essential before implementing Aboriginal education initiatives. Supporting children's cultural identity and sense of belonging should be a central focus, particularly for Aboriginal children who may be disconnected from their culture. Reciprocity in relationships with First Nations educators and communities creates sustainable partnerships. Children's literature, such as "Sorry Day" and "Walking Together" by Coral Vass and Dub Leffler, offers accessible entry points for teaching complex historical topics. Social media platforms can be powerful tools for amplifying First Nations voices and sharing practical educational resources. School leadership positions provide opportunities to champion Aboriginal education across entire school communities. The importance of breaking cycles of ignorance to ensure future generations grow up with knowledge and appreciation of Aboriginal cultures. Aaron Johnston's journey from a place of acknowledged ignorance to becoming a recognised ally in Aboriginal education offers a powerful model for educators across Australia. His practical approach emphasises starting small, building genuine relationships, seeking guidance from First Nations educators, and consistently working to amplify Aboriginal voices and perspectives. Whether you're just beginning your journey or looking to deepen your practice, this episode provides valuable insights and practical strategies. Listen now to be inspired and equipped to make meaningful changes in your educational setting that honour and celebrate the world's oldest living cultures. Access the episode resources here.
Tara Landes, GenX, has been the secret weapon hundreds ofsmall businesses leaders have used as they solve operational challenges for over 25 years. She is a certified change management practitioner from The Prosci Institute and a licensed influence trainer from The Cialdini Institute.She is also the lead faculty member for the Bellrock management training programs, which are unique in both methods and results. In this episode she brings her expertise in influencing others with grounded research and such enjoyable storytelling. She breaks down the psychology of influence using research-backed insights from Dr. Robert Cialdini, Daniel Kahneman, and Daniel Pink. Note: When we talk about influence in this episode, we mean ethical influence—using psychology to guide decisions responsibly, not manipulate. What You'll Learn in This Episode:0:00 Intro1:06 Influence & Persuasion 2:28 Influencers5:52 Robert Cialdini Book Overview7:08 Reciprocity12:15 Sales14:23 Liking17:04 Authority19:37 GenZ Cynicism20:40 Kahneman's System 1 and System 224:30 Consistency27:47 ScarcityQuotable Moments:*Influencers are using different aspects of the practice ofinfluence.”“The law of reciprocity states that if I give yousomething, you feel obligated to give me something back.”“There is power in making a concession.”“In my household if I have a way to make people say yes tome more often, my life is a little bit better….and their lives are a little bit better when get me to say yes.” “Before you do business with someone, build some rapport.” “When we're teaching about influence, we're teaching aboutusing it for good.”“Now is a difficult time for all sorts of things. It is hardto know who to trust. Our traditional go-to way of making decisions is really being upended.”“Most of what we do is on auto-pilot.”“Consistency is about having other people that you'reworking with agree to smaller things because they'll agree to something larger to be consistent…we like to feel internally consistent.”“Scarcity is when people want something they're afraidthey'll miss getting.”“It takes a really long time to find friends, so find yourpeople and stay in touch.” Three Episode Takeaways: 1. Influence is broader and persuasion is narrower – Influence is what we do to nudge people along overtime. Persuasion is a subset of that where we're actually getting someone to take an action. Influencers use social proof and authority when we are uncertain about what to do.2. The 7 common aspects of influence Dr. Cialdini found universal: reciprocity, liking, authority, consistency, scarcity, social proof and unity. Many times we don't realize how we're being influenced. 3. 41% of our day is spent selling what we're trying to accomplish. We also like to do business with people we like so figure out what we have in-common to connect.Upcoming Event:Next cohort begins in May.Registration is now open.https://bellrock.ca/our-training/management-training/ Episode Resource: Robert Cialdini's Book: Influencehttps://amazon.comDaniel Khaneman https://www.nobelprize.org/prizes/economic-sciences/2002/kahneman/biographical/ To Sell is Human, Daniel S. Pinkhttps://amazon.com Ep. 212 Understanding Ourselves Through Talk: A Conversation with Dr. Amanda Kenderes https://spotifycreators-web.app.link/e/dlIeLxU3uRb Eps. 110 & 111 The Power of Regret: From Regrets to Resiliencehttps://girltaketheleadpod.com/episode/111-more-about-daniel-pinks-the-power-of-regret-from-regrets-to-resilience How to reach Tara:www.bellrock.cahttps://www.linkedin.com/in/taralandes/ How to reach Yo: Our website:www.girltaketheleadpod.com You can send a message or voicemail there. We'd love to hear from you! email:yo@yocanny.com FB group: https://www.facebook.com/groups/272025931481748/?ref=share IG:yocanny YouTube LinkedIn:https://www.linkedin.com/in/yocanny/
In this episode, Doc Danny—founder of Physical Therapy Biz—lays out the scrappy, step-by-step blueprint he'd follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy space—just hustle, clarity, and a game plan that works. Whether you're still working PRN or ready to jump all in, this episode is a masterclass in starting lean, gaining momentum, and going full-time fast.
Mark Jones, National Director for the Gun Owners of America, and also directs the National Hunter Outreach Program across the United States. He also manages legislative responsibilities in Wyoming and is a Certified Wildlife Biologist. National Constitutional Reciprocity Bill a Reality
LUMARI- 10 Streams of Conciousness - Reciprocity by Richard Dugan
Opening Day is here! However you celebrate the beginning of baseball season, please enjoy the best of a team that, at worst, will be in the Hall of Very, Very Good. The post Episode 403: Reciprocity appeared first on Bird's Eye View.
Less than 2 days after the White House's announcement, China has announced additional tariffs on U.S. exports and has instituted a slew of other penalties, further escalating the trade war between the U.S. and China.
Opening Day is here! However you celebrate the beginning of baseball season, please enjoy the best of a team that, at worst, will be in the Hall of Very, Very Good. The post Episode 403: Reciprocity appeared first on Bird's Eye View.
Donald Trump has staked his presidency on the proposition that the United States must once again be a manufacturing superpower, both for its economic and national security. Yesterday, he compellingly laid out the case for doing so and what it will entail in terms of reversing decades of trade policies that have imperiled both. Specifically, the President is ending the practice whereby trading partners around the world impose tariffs and many other restrictions on American exports that have, heretofore, gone unreciprocated. He enumerated many of the most egregious examples of such unfair trade, and assigned U.S. tariffs that would “kindly” only partially level the field. It remains to be seen how many countries will opt to close their markets further, rather than open them. My guess is that Donald Trump's bet will substantially pay off, and help make American manufacturing great again. This is Frank Gaffney.
And what will this mean for the economy? Will it be as dire as we're told, or the exact opposite? Charles Gasparino, and more, in this hour.
In this episode, my guest is Matt Boos, founder of Agrigrowth Consulting, based in Sioux Falls, South Dakota. We discuss the power of peer groups and why surrounding yourself with people with positive mindsets, who genuinely want to cheer you on, is a game-changer when it comes to personal growth. We explore the benefits of joining a peer group with folks of different perspectives and varying levels of experience, as well as the little mindset shifts and decisions you can make to buy back truly valuable time. We also cover why the Law of Reciprocity and providing value without expectation is so important in the realm of self-development. Access the full show notes for this episode at elainefroese.com. Discover more about our guest: Matt Boos Elaine Froese Resources: Watch this episode on YouTube. SPEAKING - book Elaine for your next event COACHING - find your Farm Transition Coach MEMBERSHIP - Join the Farm Family Harmony Membership waitlist RESOURCES - download for FREE CONTACT - take the next steps in your transition BURNING QUESTION? Submit it here for Elaine or her coaches Timestamps 0:00:30 Introduction to Matt Boos 0:03:56 What is a peer group and why is it so powerful? 0:07:16 Learning from failures and successes 0:07:42 Understanding your value 0:10:13 The guidelines that need to be in place for peer groups 0:12:28 Matt's new peer group 0:15:08 Leveraging AI to alleviate the things we're not good at 0:20:02 The antidote to overcome barriers to establishing peer groups 0:20:53 The power of bringing together different perspectives 0:23:49 The success of all vs the individual 0:24:37 The Law of Reciprocity 0:26:32 Diversified revenue streams 0:29:07 How Matt stays in the lane of positivity 0:29:33 Peer groups are like a secret society 0:31:44 Getting more “time currency” 0:35:33 Stacking habits and total transparency 0:41:42 Comparison is a joy stealer
Feeling lost in the sea of content creation? Ever thought the key to scaling your business lies in just one conversation? Get ready to be surprised because the unexpected secret to growing your audience and business clarity might not be what you think. Stay tuned for a revelation that will change the way you approach content creation. It's time to unlock the power of authentic connection and educational impact. Are you ready to take your content game to the next level? Let's dive in and discover the unexpected path to real growth and engagement.In this episode, you will be able to:Master strategies for scaling your business and reaching new heights of success.Foster a thriving online community for creatives and amplify your impact.Conquer the fear of creating content and unleash your creative potential.Hone your writing skills to elevate the quality and impact of your content creation.Expand your audience by creating engaging and educational content that resonates with your community.The key moments in this episode are:00:00:00 - Feeling Stuck and Overcoming Challenges 00:02:06 - Overcoming Self-Doubt and Embracing Change 00:08:04 - Finding Meaning and Motivation 00:11:30 - Pursuing Purpose and Attracting Clients 00:12:51 - Building Relationships with Brands on Social Media 00:14:41 - Authentic Growth and Profitable Partnerships 00:19:01 - The Power of Questions Over Answers 00:19:41 - Reciprocity in Content Creation 00:23:02 - Developing Essential Skills for Content Creation 00:25:16 - The Power of Writing and Content Creation 00:26:07 - Making Content with Purpose 00:27:39 - Embracing the Educator Mindset 00:27:55 - Finding Clarity through Passionate Conversations 00:28:22 - Connecting with Chris DoeVisit Chris Do's social media pages:Website: https://www.thefutur.com/LinkedIn: https://https://www.linkedin.com/in/thechrisdo/www.linkedin.com/in/thechrisdo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BrandStrategy #MarketingTips #ChrisDo #BusinessGrowth #BrandingExpert #ContentMarketing #MarketingStrategy #DigitalMarketing #BrandBuilding #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.
OverviewIn this episode of asPERusual, host Anna Chudyk sits down with Melanie Talson and Cathy Woods from the Canadians Seeking Solutions and Innovations to Overcome Chronic Kidney Disease (Can-SOLVE CKD). Key discussion topics include:* Patient Leadership at the Heart of Research: Can-SOLVE CKD is a pan-Canadian, SPOR-funded network driven by patient voices — especially through its Patient Governance Council and Indigenous Peoples' Engagement and Research Council (IPERC) . Patient partners co-lead projects, shape research priorities, and ensure meaningful engagement at every stage.* Transformational Approaches to Engagement: The network is built on the Six R's of engagement — Respect, Responsibility, Reciprocity, Relevance, Relationships, and Realness — creating a culture of trust, collaboration, and safety for all partners involved. Their approach prioritizes consensus, inclusion, and shared leadership.* Capacity Bridging, Not Building: Rather than viewing patient partners as blank slates, Can-SOLVE emphasizes "capacity bridging" — recognizing that all partners bring expertise, whether lived/living, cultural, or professional. This concept guides mentorship, training, and peer review practices across the network.* Lasting Impact and Mutual Empowerment: From screening initiatives in Indigenous communities to research projects reshaped by patient input, the network is seeing real-world impacts. Equally powerful is how patient partners like Cathy describe their involvement as healing, empowering, and deeply purposeful — creating space for ordinary people to do extraordinary work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit asperusual.substack.com
+website www.bishinthenow.com +Youtube – BishInTheNow Bishop Jim's insightful messages help others find THEIR METRON through M~otivation E~nlightenment T~ranscendence R~enewal O~utreach and N~etworking Join us in person each Sunday at 195 Arizona Ave NE w1, Atlanta, GA 30307 Watch the video on Facebook: Here Watch the video on Youtube : Here Follow Jim Swilley on Facebook to see … Read More Read More
Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that's a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.[07:02] Trust Over Marketing Low-ticket offers give prospects a taste of your value. If done right, you're not upselling on hype—you're upselling on trust.[10:35] Offer Collapse Strategy Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.[14:33] The Law of Reciprocity in Action A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.[20:21] Serving Those Who Can't Afford High Ticket (Yet) Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.[23:36] Leveraging MRR with Low-Ticket Offers How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.[27:05] Testing and Market Research with Low-Ticket Offers Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.[29:44] The 5 Things to Avoid with Low-Ticket Offers Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.Links Mentioned:Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?
Donna Usavage invites Dolores Shank-Samiec, volunteer at the Boyertown Area Multi-Service's Preston Pantry, to share how the donations of food are collected and distributed along with her personal history of making a difference to make the world a better, healthier place. There's no doubt that the efforts are a win-win-win for everyone; love in action abounds.
Hello beautiful souls...Equinox blessings to you all...This episode speaks to the balance, harmony and reciprocity we get to choose to lean into during this liminal portal at the Equinox.As you listen you will receive an opportunity to reflect and to consciously start to release and let go of what you no longer need...The whispers of what you are grateful for and what you have harvested may start to flow into your mind...In the Southern Hemisphere we lean into Autumn...and allow the magic and wonder not to mention beauty of this time to be fully experienced and appreciated.How do you celebrate the Autumn Equinox? You may have tried and tested traditions, rituals and perhaps ceremonies that you do....Or this may be new to you...as it was for each of us at one point or another! :) If so, please reach out if you would like some ideas and inspiration.Wishing you a soul filling equinox.ArohanuiMaria xomaria@parentingwithsoul.com@parenting_with_soul.
Today, we unpack the book "Influence" by Robert Cialdini.In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day. Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.Key topics include:The Reciprocity Principle: Why free samples aren't really freeCommitment & Consistency: How small yeses lead to big commitmentsSocial Proof: Why we follow the crowd even when they're wrongLiking: How similarity, compliments, and attractiveness sway our decisionsAuthority: Why we obey people in uniforms without questionScarcity: How "limited time" and "almost gone" trigger buying urgencyLearn from Charles's breakdown how to recognize these persuasion tactics in action and develop effective countermeasures to make more conscious choices. Discover practical strategies to protect yourself from unwanted influence while using these principles ethically in your own leadership and communication.Influence Book: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction (01:15) Reciprocity(04:00) Commitment & Consistency (06:00) Social Proof(08:00) Liking(10:45) Authority(13:15) Scarcity(16:00) Conclusion
Send us a textIn this episode of Coffee and Divination, I'm joined by John Beckett—Druid, author, and respected voice in the modern Pagan and polytheist communities. We explore the nature of divination and spirit communication within a polytheistic framework, discussing how we can cultivate meaningful relationships with deities and spirits through ritual, offerings, and sacred listening.Links and Resources:The Path of Paganism: An Experience-Based Guide to Modern Pagan Practice: The Path of Paganism | Llewellyn Worldwide, Ltd.Paganism In Depth: A Polytheist Approach: Paganism In Depth | Llewellyn Worldwide, Ltd.Read John's Blog: Under the Ancient OaksAnnouncements & Ways to Support the Show:Find us on YouTube and join for exclusive content: The Coffee and Divination Podcast - YouTubeJoin Denise and I at the Sacred Space Conference later this month (March 2025): Sacred Space Conference – Metaphysics, Mysticism, MagickReach out to us via Instagram: Divination Podcast | Hosted by JoAnna Farrer (@coffeeanddivination) • Instagram photos and videosCoffee and Divination Website: http://www.coffeeanddivination.comNorth Wyldewood Coven and Tradition Website: https://www.northwyldewoodtradition.orgLearn from the North Wyldewood Coven: Enter the Wyldewood - The Birch PathTheme music: "Come with Me" by JoAnna Farrer, featuring Alasdair Fraser, Natalie Haas, and Yann Falquet.Ending music: "Pollen Path" by Elana Low.
TakeawaysThe art of boundaries is essential for healthy relationships.Discernment in relationships helps identify energetic reciprocity.We must hold our relationships to a certain standard.Letting go of good relationships can be necessary for growth.Surrounding ourselves with like-minded individuals is crucial.Creating space for new energies allows for personal evolution.Communicating our needs from a place of love fosters connection.We must embody the standards we wish to see in others.Self-awareness is key to recognizing non-resonant relationships.Finding our community involves tuning into our true selves.Sound Bites"The art of boundaries is essential.""We create space for new energetics to enter.""What is the standard that we are a stand for?"Chapters00:00The Importance of Boundaries in Relationships10:04Letting Go of Non-Resonant Relationships15:55Creating Space for New Energies
Unplug from an overshoot economy serving a growth-obsessed oligarchy. On March 15, the multitudes will begin a general strike across the U.S. – starving our profit and growth obsessed system. The commoners will reclaim power taken by the elite. Learn about Shutdown315 as Stephanie and Dave discuss, and chat with two Shutdown315 movement organizers, Chet and Bones. We're excited to share this with you, because Shutdown315 may be a great on-ramp to post-growth living. It starts March 15, 2025, and continues. We also launch the GrowthBusters book club – listen to learn our first book selection. And we offer a few comments about actor Kieran Culkin's appeal to his wife to give him four kids in his Oscar acceptance speech, of note because the Earth cannot meet the needs of our current 8 billion population without damaging critical life-supporting ecosystems. MENTIONED IN THIS EPISODE: GrowthBusters Survey – https://growthbusters.org/survey Shutdown315 website – https://shutdown315.org Will the Wealthy Consume Less? That would be helpful – by Matt Orsaghhttps://degrowthistheanswer.substack.com/p/will-the-wealthy-consume-less What Is #Shutdown315? Nationwide Plan to Shut Down USA for 1 Day - Newsweekhttps://www.newsweek.com/what-shutdown315-nationwide-plan-shut-down-usa-one-day-2030742 Bright Future Project from Dave's Presidential Campaign - https://brightfutureproject.us Shutdown315 Subreddit - https://www.reddit.com/r/shutdown315/ Shutdown315 Substack - https://substack.com/@theshutdown315movement Donate - https://www.growthbusters.org/donate/ Small-Family Stickers - https://youtu.be/jz_wVCPKyVY?si=0jNikVEPyTMHtFCj Donate and write to us at podcast at growthbusters.org to get yours GrowthBusters Online Community - https://growthbusters.groups.io/ The Serviceberry: Abundance and Reciprocity in the Natural World - by Robin Wall Kimmererhttps://www.robinwallkimmerer.com/books Give Us Feedback: Record a voice message for us to play on the podcast: 719-402-1400 Send an email to podcast at growthbusters.org The GrowthBusters theme song was written and produced by Jake Fader and sung by Carlos Jones. https://www.fadermusicandsound.com/ https://carlosjones.com/ On the GrowthBusters podcast, we come to terms with the limits to growth, explore the joy of sustainable living, and provide a recovery program from our society's growth addiction (economic/consumption and population). This podcast is part of the GrowthBusters project to raise awareness of overshoot and end our culture's obsession with, and pursuit of, growth. Dave Gardner directed the documentary GrowthBusters: Hooked on Growth, which Stanford Biologist Paul Ehrlich declared “could be the most important film ever made.” Co-host, and self-described "energy nerd," Stephanie Gardner has degrees in Environmental Studies and Environmental Law & Policy. Join the GrowthBusters online community https://growthbusters.groups.io/ GrowthBusters: Hooked on Growth – free on YouTube https://youtu.be/_w0LiBsVFBo Join the conversation on Facebook https://www.facebook.com/GrowthBustersPodcast/ Make a donation to support this non-profit project. https://www.growthbusters.org/donate/ Archive of GrowthBusters podcast episodes http://www.growthbusters.org/podcast/ Subscribe to GrowthBusters email updates https://lp.constantcontact.com/su/umptf6w/signup Explore the issues at http://www.growthbusters.org View the GrowthBusters channel on YouTube Follow the podcast so you don't miss an episode:
Looking for science news that focuses on consciousness, spirituality and true healing can be hard for the average consumer to find unless you're Paul (who knows where to look for it).Meet David Lorimer, program director and global ambassador of the fact-finding Scientific and Medical Network, editor of its companion publication Paradigm Explorer and the author of many books.David joins Paul for a deep conversation about the growing problems with the politics of science and how it will evolve going forward and what all of this means for our collective humanity plus some poetry, this week on Spirit Gym.Learn more about David and his work at the Galileo Commission, Beyond the Brain conference series and Inspiring Purpose. Listen to his podcast, Imaginal Inspirations, on Apple Podcasts or wherever you listen to podcasts. Check out David on social media via Facebook and LinkedIn.Timestamps3:06 What is your boggle threshold?8:52 The politicization of science.20:01 The war between pharmaceutical and naturopathic approaches to human health over the past century.31:57 David reads his poem, It is always time.41:02 What has science become and how will it evolve going forward?51:38 Who are the good guys and bad guys?1:01:42 “If we lose our humanity, we've lost everything.”1:12:48 Reciprocity or instrumentalism?1:25:39 “You can't have a theory of everything without consciousness.”1:34:25 Do you distinguish between the conscious mind and unconscious mind?1:45:15 Gradual universalization.1:55:09 David reads his poem, Anchoring presence.ResourcesFollow the Science: How Big Pharma Misleads, Obscures and Prevails by Sharyl AttkissonPaul's Spirit Gym conversation with Federico FagginThe Divine Feminine Tao Te Ching: A New Translation and Commentary by Rosemarie AndersonSurvival? Death as a Transition by David LorimerA Quest for Wisdom: Inspiring Purpose on the Path of Life by David LorimerFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz) by Brave as BearsAll Rights Reserved MusicFit Records 2024Thanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20Wild PasturesCHEK Academy We may earn commissions from qualifying purchases using affiliate links.
Donna Usavage invites Anita Zuber, founder and force behind the annual event "Once Upon a Prom," to share her life experiences and stories from the annual event that offers prom and special event dresses and accessories free to young women. Quoting from "Braiding Sweetgrass," the book that inspired the series, Donna finds the spirit of the event an example of a community ceremony that "marries the mundane to the sacred."
Check out Serena @serenatheblessed and linktr.ee/sirbrantheblessed ! Thank you, Serena!
Friends Cathy and Hillary join us once again to share their own experiences; their parents chime in with their own perspective. Connect with Spiritual Medium Marilyn Kapp Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, I sit with writer, poet, picture book author, educator and zine maker Rae White (they/them). We discuss Rae's poetry collections, their first picture book All The Colours Of The Rainbow, our love for trans and gender-diverse people, counteracting hate with intentional creativity, finding ways to be in our body again, the privilege of being out and proud and the significance of The Mummy films in our lives!
March 2, 2025 - Stephen Maginas
Are people over critical when it comes to judgement and acceptance of individuals? Do you think.men are expressing there cold heart more then ever before? Is what's going on in our society a response to men giving to much ground? Mother's goingnon social media for all the wrong reasons
In this episode of the Spirit + Soul podcast, Tiffany discusses the concept of energy as a form of currency, emphasizing the importance of understanding how we spend and replenish our energy. She explores the idea of feeling energy wealthy versus drained, the necessity of self-care, and the impact of energy siphoning from others. Tiffany encourages listeners to conduct an energy audit to identify areas where they can reclaim their energy and set boundaries to protect their vitality. Check out our Instagram and Tiktok: @spiritandsoulstudio Tiffany's instagram: @heyimtiffanymarie Shop and sign up for classes here: www.spiritandsoulstudio.com Download our Intention Meditation App here https://www.spiritandsoulstudio.com/intention
In a world where your potential clients are constantly inundated with marketing content, how do you create trust and ensure your property management business sticks out? In today's episode of the #DoorGrowShow, property management expert Jason Hull sits down with Dan Lievens, Founder of Share One, to talk about the benefits of collecting and utilizing client testimonial videos. You'll Learn [01:56] Getting Started as an Entrepreneur [08:41] The Impact of Social Poof and Positive Reviews [15:39] How to Ask Your Clients for Video Testimonials [24:53] Handling Objections and Retaining Clients Tweetables “Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever.” “If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof.” “The ability to be able to create human connection in any marketing or any business, I think is absolutely critical today.” “A lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician-level work.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Dan: Even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:00:06] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers. [00:00:15] Jason: Welcome DoorGrow property managers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management, growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. All right. My guest today is Dan Lievens. Dan, welcome to the show. [00:01:23] Dan: So glad to be here and looking forward to meeting your amazing community here. Thank you. [00:01:29] Jason: Awesome. So Dan and I, we met at a local mastermind in the Austin area, which is really cool because I need more friends and I was like, how can I meet some? I'm in all these different masterminds, but I'm like you're traveling all over the US I'm like, I don't get to hang out with any of these people that often. So yeah, so I joined a local one and there's some really cool people in that group, which is really awesome. [00:01:53] Jason: So Dan's one of them and Dan, why don't you give us a little bit of background on yourself as an entrepreneur and then we'll get into what you do. [00:02:02] Dan: Yeah, absolutely. So, this is actually my 12th business and in a variety of different industries from technology to health and wellness. [00:02:12] Dan: And my last big venture was opening up coworking facilities in the Philadelphia area. So I was one of the first people to open coworking facilities there and basically catering to startups and small businesses. And we very quickly became a business incubator and a business accelerator and supporting, you know, small startups and getting going right? [00:02:35] Dan: And what I noticed pretty quickly was there is a pretty high rate of failure, and the rate of failure was primarily due to not necessarily the idea of being bad but more the lack of the ability to communicate the value proposition. So that's when I kind of pivoted and said, "Hey, how can I continue growing my impact and helping these folks?" [00:02:56] Dan: That's when I started getting into marketing, really helping them be able to communicate a little bit better in terms of why they do what they do and really meeting the clients where they're at. And so we started getting into video production and pre pandemic, we had a huge video studio with audience, live audiences and all sorts of recording stuff. [00:03:18] Dan: And then the pandemic hit and that's when we kind of realized that, "Hey, at the end of the day, yes, fancy videos are good to have, but what's really going to help people move the needle is social proof. So how can we create a service for businesses to be able to leverage social proof, in other words, video or testimonials basically, to give consumers exactly what they're looking for?" [00:03:42] Dan: So if you're in a market to, you know, rent an apartment or to buy something somewhere, the first thing you do is you look at reviews and So that's how Share One began is really being able to help businesses capture legitimate social proof to grow their businesses. [00:04:00] Jason: Yeah, awesome. Business can be tough. And like you're saying, there's a lot of good ideas out there, or there's a lot of people that think they have good ideas and you know, I've noticed not everybody tests those ideas. They just, they think the idea is so good, they're like, "everybody else has to love it." And they're surprised when nobody else has the same taste as them. You know? Other people don't love it. Or there's so many pieces that go into it kind of like the book The E Myth Revisited, a lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician level work. Usually like "I can bake a cake, so maybe I should start a bakery business," you know? And then they're like, "Oh, accounting, marketing, sales, prospecting, like all the details, inventory, all the stuff besides baking a cake is where they get hung up on and they get frustrated. [00:04:59] Jason: And then there's just people that are just really bad marketers. They just don't know how to get the message across. Sometimes you run into the opposite problem though, right? Like I've had coaches and people I've worked with that were really great marketers, but their stuff wasn't super great. [00:05:14] Jason: I've had that situation happen as well. But even if they were great marketers and their stuff wasn't great, they still were making money... unfortunately. [00:05:25] Dan: Yeah, absolutely. You know, most entrepreneurs, you know, me included, we find a passion, we find a purpose and we come up with some kind of a amazing technology or whatever that may be. [00:05:35] Dan: And then, you know, our personality is just jump in and do it, you know. And it's so valuable now to really kind of take a step back and understand, you know, what the consumer wants and it goes beyond that. I think it really goes into, you know, even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:05:58] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers. Right. And then even as time changes as AI comes in, which hopefully we can talk about a little bit today the landscape changes and consumer behavior patterns changes and what people are looking for changes as well. [00:06:18] Dan: So to, to have that finger on the pulse of, "Hey, what are my prospects actually thinking? What's going through their head?" Is a constant exercise that I think every single entrepreneur needs to do. And then from that perspective, it's like, okay, how do I reverse engineer what's in their mind? [00:06:34] Dan: How do I meet them where they are? Create the language and then slowly kind of invite them into the product and service that you're offering. [00:06:41] Jason: Yeah. Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever. Right? Like what I did to grow DoorGrow in the beginning doesn't work anymore. [00:06:53] Jason: Right? Some of the things that we were doing, like I had LinkedIn automation that was able to generate profile views. And then people would look at the profile view and go, "Oh!" And it's like "somebody viewed your profile." So they go look at mine, which I had set up like a sales page and then I was getting messages and then I would message them, "Hey..." I was getting friend requests or whatever you call it, connections on LinkedIn. [00:07:16] Jason: And then I would send them a message. "What prompted you to reach out?" And then they started clamping down on how many views you could generate a day. And like, then the automation, like, and eventually that whole mechanism pretty much died, you know, and then it was Facebook groups for a while. For a while, the Facebook algorithm was heavily aligned towards Facebook groups. [00:07:34] Jason: So that went crazy for us there was a time where it was like, you know It was just, you know, organic Google was doing its thing. We still get business through that, but you know, it's always evolving as well, which is a challenge. Now, one thing that has always worked well, always, is testimonials that has always worked well for us. [00:07:56] Jason: And so we have more testimonials. I realized this early on. If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof. That's the ultimate evidence. And so gathering testimonials has always been a like a focus of us at DoorGrow and we have more video testimonials than any other coach or consultant in the property management space. [00:08:24] Jason: I mean, we've been doing this a long time, but we're also really good. But the challenge is how do you show that you're really good in a way that people believe it? Well, I just capture other people's results. So we're always having clients share their wins on our calls and then we're recording it and stuff like that. [00:08:41] Jason: So what, what prompted you to start to focus on testimonials as a business idea? [00:08:48] Dan: So I do have, you know, pretty strong tech background. So being able to leverage the technology and human resources to be able to give businesses truly what they need. Just as an example we'll take care of the entire invitation interview process with the real producer and edit everything down for less than 200 a piece, right? [00:09:09] Dan: So our next competitors to do the same thing. are $3,000 to $5,000. So we've really, you know, grown this entire business to be able to scale and give businesses exactly what it is that they need. And as I mentioned before, over the years, it's like, yes, you can get super fancy with different things. But video testimonials today by far are the strongest piece of marketing content that you can use as you just mentioned. There's research that says there's an up to 62 percent increase in conversions. So the conversion could be a schedule, a call or schedule, a visit, or, you know, fill in the form. An increase of 62 percent if you start showing video testimonials on pages. [00:09:51] Dan: And today, recent research also shows that 82 percent of consumers have some level of suspicion towards written reviews. That includes Google, Yelp. Amazon today employs 12,000 full time employees just to track down fake reviews. So, you know, talking about market change, right? So that is definitely something that's changing. [00:10:10] Dan: And so being able to capture somebody in the comfort of their homes or their offices, truly speaking from their heart and sharing where they were before and how they met you and what your lives look like today and sharing that transformation is, you know, ultimately the most powerful thing you can do because it's believable, right? [00:10:29] Jason: Yeah, it's reality. It's not AI. It's not you know, even text testimonials, like on Amazon, there's lots of fake reviews. Like, you can have fake text. Somebody could type out anything. You got to chat GPT. "Type out a fake review that sounds credible," you know, or something like this. [00:10:46] Jason: Yeah. [00:10:47] Dan: So be super careful with that. If anybody out there is, you know, starting out and you're looking for some kind of social proof on your website or anything, the FTC had a new bill in October really cracking down on people that are using fake reviews, $27,000 fine, and just some really crazy stuff. [00:11:05] Dan: That's, you know, consumer protection. [00:11:07] Jason: You have to be able to back it up. So, yeah, you put some text on something with a testimonial, if you have the video original of that, you're good, right? [00:11:15] Dan: Yeah, absolutely. So yeah, in my company, we take a lot of care in terms of certifying that every single video that we conduct is a true human transformation. [00:11:24] Dan: So it's a critical component, but at the end of the day, it's like, you know, any listeners today. What's the first thing that you do when you go on Amazon? You look at the number of reviews, look at the number of stars. Is that like four? Is it four and a half? Or is it five? Right? [00:11:36] Dan: And then we scroll down and say, does anybody have any videos? And do these things look legitimate? Right? It's, that's the first thing that we, that anybody does when purchasing something new. And that's part of human nature, right? Dr. Robert Cialdini has a really famous bestseller book called Influence. [00:11:52] Dan: I don't know if you've read that. It's all about the psychology of persuasion. And in there, he mentions that, you know, out of 95 percent of all consumers are what they call imitators and only 5 percent are initiator. So what that means is only 5 percent of people will be open and willing to go be that first person to try something, right? [00:12:15] Dan: Yeah. 95 percent of consumers are waiting for some kind of social proof. They're imitating somebody else's results. [00:12:22] Jason: That's why the bandwagon approach is so effective. Most people on the planet want safety and security. It's more important to them than freedom or fulfillment in life. [00:12:35] Jason: They want safety and security first. Those people are not entrepreneurs They work for entrepreneurs. Entrepreneurs are a small percentage of people and they value freedom and fulfillment over safety and security. We want that too, but our priority is in a different order. [00:12:50] Dan: Yeah, absolutely. And I think, you know, even attracting tenants or you know, bigger decisions to there's especially with the age of AI. [00:13:01] Dan: So I personally believe that we're going into next six months to a year. I mean, things are moving so quickly right now is that there is going to be a revolution or direct kind of already is of like humans against bots, right? So the ability to be able to create human connection in any marketing or any business, I think is absolutely critical today. [00:13:22] Jason: And [00:13:22] Dan: most people aren't doing it. So you can definitely be ahead of your competition if you start leveraging and building that human connection into your marketing. And one of the easiest way of doing that is allowing your happy clients to tell a story. [00:13:35] Jason: Yeah, I totally believe that. I think, you know, that all the interactions that AI can do are going to put a premium on humanity. Human connection and human conversation and human relationship is going to be a premium luxury product in some way. And so that's one way to set yourself apart always is to go deeper and to show care [00:14:03] Dan: Yeah. [00:14:04] Jason: Most companies are going to leverage ai and people are going to leverage ai to go wider but it's not going to have the same depth AI doesn't have that soul. Might get there. [00:14:14] Jason: Yeah, I can see that. And that'll be important. The other challenge I've noticed though, with gathering testimonials is that if I do it, It feels a little awkward and it feels a little forced. Hey, what do you think about my business, you know? And so I think there's an advantage in what you're doing. And then like I know what it takes. Like we have somebody on my team that can edit video and can reach out and like do interviews. And like this is a difficult thing for the typical business owner to like go and do. It's like almost a whole nother thing, a whole nother business or something that we've had to incorporate over the years. And our best testimonials are the unprompted things that we randomly captured during our calls, which we do three, one hour calls weekly coaching clients, group calls. And we just. Have the whole thing recorded. So we capture stuff constantly, just unsolicited, unprompted, great things. [00:15:14] Jason: But when I have to go ask the client, "Hey, how did you like this event?" It just gets awkward and it's not as effective and they can't think of what to say. And they're like, oh yeah, it's really good. And I'm like, "no, tell me about all the problems you had and tell me about all the success we've helped you create." [00:15:31] Jason: But in that moment, they're like, "oh my gosh, I'm taking a test right now in front of a camera. I don't know what to say." And then I don't get something good. So. [00:15:39] Dan: Yeah, there's quite an art to doing that. And the word awkward definitely sticks out like a sore thumb from the invitation, like asking your people, "Hey, would you record a video testimonial?" All the way to interviewing them as well. [00:15:53] Dan: So we take a slightly different approach. And the invitation, we have a 47 percent success rate in getting your clients to show up for an interview. And that's all about the way our white glove invitation process works. [00:16:06] Jason: This is like all of their clients that they give you their information, you reach out and you can get about half to give you a full testimonial. [00:16:16] Dan: Yeah. [00:16:17] Jason: It's an amazing stat that I'm just saying, by the way, everybody, imagine if you got half of all of your clients to give you testimonials, you would look like an amazing business. [00:16:27] Dan: So whether you're doing it yourself or somebody else, let me just give you a couple of pointers. We never use the words "video testimonial." [00:16:34] Dan: So it's always something along the lines of, "Hey, I realized that, you know, you've been living here for a month and you seem really happy." Or, you know, "you've recently had a transformation... [00:16:44] Jason: We've managed your property for a while. [00:16:45] Dan: Yep. So think something along those lines and say, "Hey you know, there are a couple of really cool individuals that we're trying to bring into our community, and they're on the fence about moving here, if they could hear firsthand what it's like living here from somebody like you, I think you'd have, you know, great neighbors, right?" Something along those lines. "Would you be open to meeting with one of our producers just for a quick 15 minute chat over video, just to ask you a few questions about your stay here? And you know, your story can be truly inspiring to others. And maybe you'll meet some new neighbors," something along those lines, right? So really getting creative and the invitation don't ask for video testimonials, really about, hey, how can you as the client contribute to somebody else's wellbeing, right? That's another human nature thing that's important. And then being able to pass it off to say, "Hey, when you meet with my producer," so it becomes less of you know, it's almost like if I said, "Jason, I'm going to send a news crew to your house tomorrow to interview you."" [00:17:41] Dan: You'd be like, "Oh my God, great!" Like you feel honored. Right? So that's the kind of invitation that we're trying to create here too. [00:17:46] Jason: Yeah. [00:17:47] Dan: And then honoring their time, honoring their stories and being a super, super easy, you know, real human being kind of conducting the interview and our 15 minute interview, it gets edited down to, you know, sometimes 60 seconds, maybe two minutes tops just for the golden sound bites that you need to help your your free marketing conversions. [00:18:04] Dan: So yeah, don't go out and ask for video testimonials. That's not going to go over very well. Just get creative with the invitation. [00:18:10] Jason: Yeah. Good tip. So explain how your service works and what it is and what it's called. And like, so that people can understand the advantage that this can give them. [00:18:21] Dan: Yeah, absolutely. [00:18:22] Dan: So we're a membership model. We are currently $189 per month to be a client of Share One. And we take care, as I mentioned before, the invitation. So we'll invite your clients. We'll remind them, answer any questions, scheduling and all that. And then basically schedule a call with one of our producers. [00:18:39] Dan: All of our producers are going to be highly trained on the specifics of what you're looking for. So your branding you know, what locations you're trying to fill, whatever that may be our producers already know going into the interview, what the soundbites are you looking for? And we'll basically coach them into answering questions. [00:18:55] Dan: So we'll help them with their cameras a little bit, their lighting. And say, Hey, why don't you finish this sentence and, you know, make sure it doesn't ramble on and on. So we're literally producers looking for these soundbites. So we'll coach them into basically saying the things that we need them to say. [00:19:09] Dan: And that 15 minute interview gets edited down. We add captions and then we deliver that back to you. And from inside of our portal, you can easily say, "Hey, this is a cool testimonial. I want to run it as an Instagram Reel or Facebook ad or anything like that. And we'll recut and reedit everything for you. [00:19:27] Dan: So we're basically completely done for you video testimonial service. Yeah, so we're affordable. We're white glove and we're extremely effective at what we do. [00:19:38] Jason: Yeah, I mean at 189 a month, it's an absolute no brainer. Just the cost of getting people to do this stuff, or trying to go out and get cheap places to do it, like to edit some video that you capture yourself, the quality's just not going to be there. [00:19:53] Jason: I think the magic is probably in the coaching and in the right questions and in the process and then the editing, putting it together is going to make it all work. [00:20:02] Dan: And then once you have the video testimonial, we have a couple of really cool new piece of technology that we can automatically push testimonials to certain parts of your marketing assets. [00:20:13] Dan: So we have a, like a floating widget that can sit in any corner of your website that says video testimony. As soon as you click on it, it pops up and people can start watching mobile friendly. You know, when consumers are about to take action. So whether it's a book a tour or schedule a call, there's this anxiety inside of them when they click that. So we have this really cool inline widget that can sit underneath the buy button or schedule button that basically it's just a whole bunch of videos that they can watch some quick social proof in terms of that they're making the right decision. [00:20:44] Dan: Send them over the edge. [00:20:45] Dan: Absolutely. So as a member of Share One and we'll push all those videos automatically as we collect them onto the different parts of your marketing assets. [00:20:54] Jason: Yeah, nice. So this can be it like there's a code snippets that you can embed on your website stuff like that. Very cool Yeah, we found that conversion rates increase... we'll do on our websites that we do for clients, I call it a testimonial sandwich. So basically we have the main call to action form that's lower on the page and we'll put like maybe two testimonials above it could be videos most of the time It's like a face image and text and then below that we'll have testimonies that have been gathered from their review websites, but videos would maximize if you just had two or three videos that somebody watched before signing up with you, there's a scripture in the Bible that says "in the mouth of two or three words shall every word be established." [00:21:41] Jason: There's this thing that happens in people, if they watch two or three videos of testimonies, or even just see that you have two or three, and there's some sort of headline below them that, like, sums up what it's about, they'll just believe it. They think that this is how everything happens at your business. [00:21:56] Jason: And so the power of just having even two or three videos, now if you have a lot, and you're able to continually gather these from clients, and then maybe leverage getting them to give you positive reviews on review sites, as well, then maybe after they leave the video, there's this other thing, I think Cialdini talks about this as well, that once somebody takes a certain action, they're more likely to believe in that like a positive action towards a business are more likely to want to continue to do that. [00:22:27] Dan: Validates their decision, right? [00:22:29] Jason: Right. And so once somebody gives you a positive review like if a tenant gives you a positive review or an owner gives you positive review, what happens is they tend to have a longer lifetime value. They stay longer and then when you have a problem because something inevitably comes up. The tenant gets frustrated, or the owner gets frustrated about something. [00:22:51] Jason: They're more likely to give you the benefit of the doubt, because previously they acknowledged they had a good experience with you, and they're more likely to say, "Oh, they'll figure it out. And so, it just makes business easier. What we coach our clients on is the best time to get a testimonial or a review is at peak happiness. And for most tenants and owners, that's usually around tenant placement. That's once the tenants in place, the tenant's happiest and the owner is now happy. "Hey, I've got a tenant and they're paying rent," and that's when everybody's happiest. And so during their and owner, new client onboarding processes. [00:23:29] Jason: They could build in this connection with you guys to give you their info and you reach out and ask about their experience. And our usual script for clients when we're coaching them to do this directly is that they reach out, point out the good that they've done for them so far, and then ask them the loaded question, like how do you feel we've done so far? [00:23:51] Jason: And then they're like, "Oh, well, you just told me you did all this you took care of that leaky toilet. You did this and property is ready for me And yeah, it's been great." " What's your experience been like with ABC property management so far?" "Oh, yeah It's been great." Because you just pointed out all the good. For the owner, you're like we got a tenant in place. We got the rent collected should be hitting your bank account in the next couple days. Like how do you feel ABC property management's done so far?" [00:24:15] Jason: "Oh, yeah. You guys are great." "Awesome We love hearing that would you be willing to share that feedback with us online? Or would you be willing to share that feedback with somebody else? That would really help us out." "Oh, yeah." So, it's called the Law of Reciprocity. They want to reciprocate, because you pointed out that you did something for them. [00:24:35] Jason: Yeah, there's kind of this debt or this leverage and they're like, "yeah, sure. I'd be happy to. Awesome. I'm going to have our producers-" you say right? "Our producer reach out and they'll do a little interview with you and I think you'll really enjoy it, and we're really good at making you look good." [00:24:51] Dan: Yeah, so great point. [00:24:53] Dan: I mean, testimonials build trust ultimately, right? And trust lasts a very long time. So even being able to send testimonials to existing tenants or existing owners as a reassurance, like, you know, if an owner has been with you for years, it's like, "Hey, If they're ever doubting about leaving us, let's send them like a case study or something, you know, once every six months or so, just to kind of reaffirm that you guys are really good. [00:25:15] Dan: So, so we actually have technology. We actually have technology that can build into the CRM process to know exactly when to reach out. So that can be automated. And we also upon completion of the video testimonial, we automate the whole Google or Yelp or any other types of site reviews. Automatically for the people that we interview and then one more thing I want to touch on Jason is objections, right? [00:25:37] Dan: So video testimonials are super powerful to use to address all objections before they even come up. So if you know right off the bat that nine times out of 10 people are going to say, well, you're, you know, such and such place is cheaper or other property managers or, you know, only charge 8 percent or whatever." [00:25:55] Dan: Then using the video testimonials and you can cue your producers into collecting that as like, "Hey, initially I thought that going with X was going to be a little bit more expensive, but little did I know they took care of X, Y, Z." Right. So being able to have those little seeds or saying, "Hey, you know, yes, this apartment building is probably not the cheapest around, but I'm so glad I chose this because of XYZ. So being able to take those objections and understanding how to reverse engineer these interviews to be able to get those soundbites that are going to help you with your closing. [00:26:24] Jason: So this is something that your producers are trained on. That is in part of your onboarding process with new clients, then it's probably to identify what actions or challenges do they tend to deal with? [00:26:36] Jason: And then as you're gathering testimonials, it becomes a goal to offset those. [00:26:41] Dan: Absolutely. So every new client that comes on board, we do a deep dive really understanding. who their audiences are going to be, who they're trying to attract, where these video testimonials are going to be displayed where these people are coming from, essentially trying to understand like what's in that prospect's mind frame, like what are they looking at when they're watching this? So that we can really kind of, you know, hit a home run for them. [00:27:03] Jason: Yeah, I love this. I think good testimonials are more important than most companies' marketing. They're more important than most companies' websites. They're more important than most everything that a company does to try and get new business. They don't understand the impact. And if you have negative reviews, which is like the opposite, it's like a clamp on anything that you could potentially do in your entire sales pipeline, any marketing you do, anything else, if you have negative reviews. People will check you out. People want to know, can they trust you? So they're looking for indicators. Even if they heard about you word of mouth or whatever, they might still go check and they're like, "well, they have a bunch of bad reviews. Maybe we should do some more research and find another company." And so the impact of that, I think is often underestimated. You can have the ugliest website. You can have the worst branding. You can have all the other leaks that exist in businesses, but if you have great testimonials and great reviews online, people will still work with you and those will be warm leads. [00:28:08] Jason: Like they'll trust you. There's stats that suggest that people trust online reviews or testimonials as much as word of mouth from a trusted friend or advisor if the reviews are credible, unlike some on Amazon. And then, so like the conversion rate or the close rate then is really high and you don't have to have as good of a website, you don't have to be as good at sales. You don't have to be as good at marketing. Good testimonials and good feedback really solves a myriad of marketing sins. [00:28:37] Dan: Yeah, absolutely. And then it's reputation management too. So if you do have some bad reviews on Google, you can easily upload videos onto your Google business profile and you can upload positive video reviews. [00:28:49] Dan: And when somebody reads something that's written that's negative and they go to your website and there's what we call wall of love, which is basically a whole bunch of videos saying how great, you know, you are, that's a game changer. [00:29:00] Jason: That's an outlier. That negative review is now an outlier. You know, owners know that there's going to be upset and negative tenants. [00:29:06] Jason: And that's a given in property management. But they want to know that you know how to deal with those situations and that you're making changes or improvements or whatever. So having good responses is also can be important on those reviews. So having a whole wall of proof, yeah, that overcomes a lot of challenges. [00:29:24] Jason: So well cool, Dan. I appreciate you coming on the show. I wanted to announce Dan, you're coming to DoorGrow Live. You're going to be talking at our event in May about some of this stuff, but going even deeper into how people can have an impact in a way that I think would help grow and scale their business, which was what we're all about at DoorGrow. [00:29:45] Jason: And so everybody, make sure and go and check out the details at doorgrowlive.Com. And we were bringing in some really cool experts that are going to be talking about a variety of different things. And Dan is going to be one of those. So really excited to have you at that, Dan. [00:30:02] Jason: Super excited. Can't wait for it. [00:30:05] Jason: Yeah, that's going to be really cool. And so if you want to take things to the next level and grow your business, this is the place to be. And can you give them a teaser of what you might be sharing at this? [00:30:15] Dan: Yeah, absolutely. So, being able to present actual case studies in terms of property management and give solid advice and examples on how you can immediately start using video testimonials and leveraging social proof to be able to increase your conversions and also teaching you how to collect them. [00:30:33] Dan: And everything to do with social proof. So I'm super excited about that. [00:30:37] Jason: This will be really cool. So make sure to get your tickets to DoorGrow Live. Go to doorgrowlive.Com. Dan, I appreciate you coming on the show. How can people learn more about Share One and get connected with what you're doing? [00:30:51] Dan: Absolutely. So our website is www.share.one O N E. And I think, Jason, we might put something nice together for your listeners and we'll add that to the show notes. [00:31:01] Jason: Awesome. All right, appreciate you coming and hanging out with us here on the DoorGrow show and excited to do more stuff with you in the future. [00:31:08] Jason: All right. So, if you are a property management entrepreneur and you're wanting to grow your business, add doors, reach out to us at DoorGrow. We can help you with that. So until next time, everybody to our mutual growth. Bye, everyone. [00:31:19] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow! [00:31:46] Jason: At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
Applying the Reciprocity Principle to enhance team cooperation can significantly strengthen the collaborative spirit within an organization. By recognizing and rewarding contributions, offering support, sharing knowledge, creating team-building opportunities, and encouraging peer recognition, teams can foster a culture where mutual support and cooperation are the norm. This approach not only improves individual engagement but also contributes to a more cohesive and productive work environment. Embracing the Reciprocity Principle helps build a positive and cooperative atmosphere, driving team success and overall organizational effectiveness. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
What's the #1 secret that skyrocketed my success 400% last year? It's the same principle billionaires use to build empires—and today, I'm revealing it.Kris Krohn shares a game-changing principle that has propelled his success to the next level—the Law of Reciprocity. He recounts a life-changing experience with a billionaire who sought his breakthrough expertise and reveals the secret to creating powerful relationships with the world's most successful people. Learn how to serve without expectation, position yourself for massive opportunities, and leverage the power of proximity to catapult your business and life forward. Ready to break through? This episode will show you how.
In this episode, co-hosts Peterson Toscano (he/him) and Miche McCall (they/them) explore the deep connections between Quaker spirituality, nature, and Indigenous wisdom. This episode features Gail Melix, an Indigenous Quaker who shares how walking in the woods transformed her experience of burnout into a practice of prayerful meditation. Paula Palmer examines the legacy of Quaker-run Indigenous boarding schools and the painful losses experienced by Indigenous children. We also hear about Robin Wall Kimmerer's book The Serviceberry, which invites us to reimagine our relationship with abundance, reciprocity, and the natural world. Healing Through Walking Meditation: Gail Greenwater's Story Gail Melix (also known as Greenwater,) a member of Sandwich Meeting in Massachusetts and a member of the Herring Pond Wampanoag tribe, shares how she found healing through daily woodland walks. Facing burnout from social justice work, Gail sought guidance from Quaker and Indigenous elders and turned to nature for restoration. Through walking meditation, she discovered deep stillness, a renewed sense of peace, and even moments of profound connection with wildlife. In The Delight of Being a Walking Prayer: Meditation for Healing, published in the February 2025 issue of Friends Journal, Gail reflects on the gifts of nature, the importance of listening to the land, and how slowing down can restore inner balance. Reckoning with the Legacy of Quaker Boarding Schools Paula Palmer, a Quaker researcher and activist, delves into the historical trauma inflicted by Quaker-run Indigenous boarding schools. Through an excerpt from a QuakerSpeak video, Paula describes how Indigenous children were forcibly separated from their families and stripped of their cultural identity. Many Quakers at the time failed to recognize the value of Indigenous cultures, blinded by the assumption that assimilation was an act of benevolence. Paula reminds us that true healing requires listening, truth-telling, and ongoing dialogue with Indigenous communities. You can watch the full QuakerSpeak video, The Lasting Trauma of Quaker Indigenous Boarding Schools, on YouTube or at QuakerSpeak.com. Many thanks to Layla Cuthrell, producer of QuakerSpeak. The Gift Economy and Abundance: Robin Wall Kimmerer's The Serviceberry In The Serviceberry: Abundance and Reciprocity in the Natural World, Robin Wall Kimmerer explores the idea that wealth is not measured by accumulation but by generosity. She describes harvesting serviceberries alongside birds, witnessing the mutual exchange that defines a healthy ecosystem. Drawing from Indigenous knowledge, Kimmerer challenges the scarcity-driven mindset of capitalism and invites readers to embrace a gift economy—one where all flourishing is mutual. To read Ruah Swennerfelt's full review of The Serviceberry, visit FriendsJournal.org. Answers for This Month's Question In our last episode, we asked: "What is your relationship with nature like?" Listeners shared stories of finding peace in the woods, experiencing the divine through the changing seasons, and feeling responsible for the land they live on. Thank you to everyone who called in, emailed, or commented on social media! Question for Next Month: Neurodivergence in Worship and Education For next month's episode, we invite responses from those who identify as neurodivergent or have neurodivergent children or students. What are some best practices you have experienced or would recommend for places of worship or schools supporting neurodivergent people? Leave a voice memo or text with your name and location at +1 317-782-5377. You can also comment on our social media channels or email us at podcast@friendsjournal.org. Quakers Today: A Project of Friends Publishing Corporation Quakers Today is the companion podcast to Friends Journal and other Friends Publishing Corporation content. It is written, hosted, and produced by Peterson Toscano and Miche McCall. Season Four of Quakers Today is Sponsored by: Friends Fiduciary Since 1898, Friends Fiduciary has provided values-aligned investment services for Quaker organizations, consistently achieving strong financial returns while upholding Quaker testimonies. They also assist individuals in supporting beloved organizations through donor-advised funds, charitable gift annuities, and stock gifts. Learn more at FriendsFiduciary.org. American Friends Service Committee (AFSC) Vulnerable communities and the planet are counting on Quakers to take action for a more just, sustainable, and peaceful world. AFSC works at the forefront of social change movements to meet urgent humanitarian needs, challenge injustice, and build peace. Learn more at AFSC.org. For a full transcript of this episode, visit QuakersToday.org. Follow us on TikTok, Instagram, and X (Twitter) for more Quaker content.
Check out this episode wherever you like to listen or watch podcasts! Episode Page: vinneychopra.com/podcast/ Youtube: https://youtu.be/BuhIbP-XtSA Spotify: spoti.fi/423B4fz iTunes: apple.co/3tQ9Tsf ——
Ever wonder why some patient interactions just click while others fall flat?In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a strong foundation. Discover why mastering the art of first impressions through nonverbal cues like eye contact and open body language is your key to rapid trust-building.Harness the Reciprocity Principle by understanding the power of giving first to foster a sense of gratitude and trust among potential patients. We'll guide you through using the familiarity effect, social proof, and loss aversion to create compelling marketing strategies that emphasize connection and urgency. Transform your storytelling approach by weaving emotionally resonant narratives that leave lasting impacts. Additionally, learn how small commitments can pave the way for deeper patient engagement, setting the stage for success in practice growth.What You'll Learn in This Episode:Techniques to establish trust with potential patients quickly.The importance of nonverbal communication in making a positive first impression.Tactics for leveraging reciprocity and social proof effectively.How familiarity and repeated brand exposure foster trustworthiness.How to evoke urgency through loss aversion in marketing strategies.Storytelling methods that create emotional connections with patients.The role of small commitments in building long-term patient relationships.Tune in now to boost your ground marketing techniques with proven psychological insights!Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/Other Mentions and Links:People:Joshua ScottDr. Christopher PhelpsRobert ZajoncP.T. BarnumDaniel KahnemanAmos TverskyRobert Cialdini (Cialdini's Six Principles of Persuasion)Seth Godin "Facts tell, stories sell"Books:Influence: The Psychology of PersuasionThe Trusted AdvisorMarketing Tools/Services:Google AdsStudio 8E8If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: The psychology behind ground marketing. So I hope you enjoyed the overview of ground marketing. Now, this is the psychology behind ground marketing, understanding human behavior and building trust. This is essential to know how to ground market effectively.Now, ground marketing is more than just physically reaching out to potential patients. It's about forming genuine connections that lead to long term trust. Now to master ground marketing, you have to understand the psychological principles that govern human behavior, influence decision making and establish credibility.Now here's some unique and profound and researched back insights into how psychology applies to ground marketing, ensuring a strong and lasting impact. First thing is the trust formula. Now this is the psychological blueprint trust. Equals credibility, plus reliability, plus intimacy and self interest.Okay. That's by Charles H. Green in the Trusted Advisor. Now, the key to effective ground marketing is to maximize credibility, reliability, and intimacy while minimizing perceived self interest. The moment people feel like they're being sold to, they instinctively raise barriers. However, when approached with genuine care, expertise and value, they become open to engagement. Number one, credibility, right? Can they believe what you say? Do you have expertise, professionalism and brand presentation that all matters? Credibility, reliability. Can they count on you to follow through?So showing up consistently fosters subconscious trust. This is why we say, Hey, be consistent with your ground marketing. It proves reliability and three intimacy. Do they feel safe sharing their problems with you? So that means you've got to have empathy and active listening. That's crucial. And then for self interest, if your motives seem profit driven, if you look way too ambitious, people withdraw instead.Frame your marketing as helping rather than selling. So that's number one, the first principle, the trust formula.Two is the science of first impressions. Now, this is amazing. Seven seconds to win or lose trust. That's all you have. Neuroscience suggests that people form impressions within seven seconds of meeting someone. These impressions are 70 to 80 percent emotional. And it's based on nonverbal cues, such as body language, tone of voice, and facial expressions.So keep these things in mind right now. One, eye contact and open body language. Studies show direct contact without staring, don't make it weird, this increases perceived trustworthiness. Open palms signal honesty. kind of like a hug, right? Or you're going in for a handshake. Two is mirroring. Subtly mirroring someone's gestures and speech patterns build subconscious rapport.So if they're like, yeah, you know, I'm not feeling so Mirror that, Oh, you're not feeling so well. Yeah, kind of a thing. Okay. And then three is dopamine and the power of smiling. As you know, people can tell when you're smiling over the phone, right? A genuine smile releases dopamine, increasing positive emotional associations.So how can you apply this? Well, When engaging with potential patients at local events or businesses, right? Your physical presence is just as important as your words. Approach with open energy, a welcoming tone and attentive listening to establish an instant psychological connection. So do those three things, okay?That is the science of first impressions. Number three, this is something we talked about in the first episode. The reciprocity principle. Why giving first works. Christopher Phelps is huge on this. I know that This is a book influence written by Robert Childenny and it's the psychology of persuasion.And he mentions people feel obligated to give back when they receive something of value. So one of the strongest psychological drivers in ground marketing is reciprocity, the social norm that compels people to return a favor. So in marketing, this means. Providing upfront value without expectation, which naturally triggers a desire to reciprocate.Three things on how you can do this. Number one, tangible reciprocity. So like you're giving free samples, exclusive discounts, or helpful resources, right? That's one. Two, social reciprocity. Offering a warm introduction, referring someone to another trusted business or providing helpful advice that builds goodwill and three emotional reciprocity, expressing genuine appreciation and making the interaction about them rather than you fosters deep engagement.So you can apply this like this instead of immediately trying to pitch a service, offer a small unexpected gift or insight. Maybe a dentist at a farmer's market might give away customized smile friendly snack packs while offering oral health tips tailored to the audience, right? Hey, have some snack packs on us for free as you tour the farmer's market.You're doing this principle when you apply that. And so much more, right? So that's the reciprocity principle. Now, number four. the familiarity effect, how repeated exposure builds comfort. This is huge. Okay. There's something called the mere exposure effect. Now, the more someone is exposed to a brand, the more they subconsciously trust it, this psychological principle was first identified by psychologist Robert And he suggests that familiarity breeds likeability and credibility. Now there's three things to this. Number one, repetition, which equals trust, right? People need multiple positive encounters before making a decision. His community presence, repeated appearances at local events, schools, and businesses reinforce familiarity and three consistency in messaging using the same colors, slogans, and branding strengthens brand recall.So that's huge, by the way, don't continue to change a ton of numbers based on I'm using this number to see the ROI. Now we're using this number for mailers and ads to see the ROI. Now we're using this number to see the ROI for Google ads. It's too many numbers. There's no consistency in that, be consistent.Now, when it comes to ground marketing, successful ground marketers maintain a visible, non intrusive presence within their target community, instead of a one time event. Aim for monthly engagements at key locations, ensuring Potential patients feel comfortable seeing and recognizing the brand.this is huge. So if you feel you went to an event and that event was great, fantastic. And you go another time and it was great, fantastic. Continue to show up at this event. So I'm going to give you an example. Let's just say you do an event at a daycare and every month they allow you to go in there and set up a booth and it goes good.Continue to show up to that one. Instead of trying to do a ton of other events. One time only you could do one here and there, but make sure you build a foundation in specific locations, especially if that's where your target demographic is. So that's four. That is the familiarity Five is the social proof. People follow what others endorse. P. T. Barnum says nothing draws a crowd like a crowd. Now humans are wired to follow the lead of others. A concept known as social proof.When people see others endorsing a business, they feel safer engaging with it. Three things you need to do with this. Number one, strategic testimonials. Instead of generic reviews, you story driven testimonials featuring real customer experiences. This is why video testimonials are huge. Video testimonials gone are the days where you write down the testimonial and then put the patient's name and no pictures there or anything.It's just. A word and a random person's name, that's gone. That's dead. Don't do that no more ever again. If that's on your website, take that out I guess the second best thing you can do is picture testimonials, right? Like actually having the patient's face and then the wording, but video testimony, okay. So strategic testimonials, that's number one. Two is live demonstrations, publicly showcasing a positive customer experience creates a ripple effect. So continue to do that. And three is influencer and community partnerships. And we're going to talk about this later on.In a couple episodes, but influencer and community partnerships aligning with local influencers, well known figures, or community leaders enhances credibility. And you can apply this like this. You can encourage happy patients to leave video testimonials at community events. Alternatively, showcase real time transformations right before and after smile previews in public settings to drive curiosity.So show the before and afters, real life testimonials, show the video testimonials, but at the same time, if you're at a huge event you know, some of your patients are going to be there, take advantage of that they're on a dopamine effect right there. Endorphins are running.They're excited to see you. Hey, can you do a video testimonial for us right now? So that is social proof. Number six. Loss aversions. Why people fear missing out.Now, Daniel and Amos, Daniel Kahaneman and Amos Berski, they mentioned people are twice as motivated to avoid losses than to gain equivalent. The principle of loss aversion suggests that people hate missing out more than they love gaining something new. This is why time sensitive offers, exclusivity, and scarcity based promotions work so well in ground marketing.Give me an example. It's a limited time offers, The first 10 signups get free teeth whitening. Watch when you do that, how quickly people will run and sign up. And it's up to you at that point to say, you know what? I'm going to extend it 10 more just for right now, just because of you, I'm going to give you one more free one, right?One more free one. And you can continue to add that and say that to every single person. Everybody can get it. A hundred people can get it right. But you can say, I'm going to give one more free one just for you. They're going to feel extra special. The person signing up. And trust me, they're going to feel extra obligated to show up to that appointment to limited time offers.Second is scarcity effect. We only have 20 appointments slots available this month. Scarcity, right? FOMO, fear of missing out, creating a social momentum, right? Join 200 plus families in our smile club. Things like this encourages action. So create something, the social momentum. And you can apply like this, use subtle urgency when speaking to potential patients.For example, instead of saying we're offering a free consultation, say we have a few free consultations left this month. Would you like to claim one? And you can even get specific, we have three, we have two consultations left this month for free. What's your name and number? So I can put you down, right?Because it's gonna run out. And then watch them put their name and number down. So that is the loss aversion. This you can call it FOMO almost, right? Why people fear missing out. Seven, the power of storytelling. Emotion beats logic. Now you hear Joshua Scott from Studio 88 talk about this quite a bit, So facts tell stories sell. That's by Seth Godin. People don't remember statistics. They remember stories. Ground marketing thrives on relatable, emotionally compelling narratives that make impact. Give you an example before and after patient stories. Share real experiences where treatment changed someone's confidence or life.We know it changes smiles, but how did it change their confidence? How did it change their life? Share that personal journeys. Why did you start your practice? Authenticity breeds connection. Always, if you are a startup, if you haven't opened up yet and you're listening to this right now, please share that in your social media, share that story, share your personal journey.Why did you start your practice? Ask yourself that push record and just riff. Just talk why you started your practice. This is the beginning of your journey. You're going to see a lot of connections happen this way in a lot of new patients. And then three is emotional hooks, right? Use sensory language and patient driven success stories to make your message resonate.I'll give you an example of how you can do this. Instead of simply listing services, tell a short, powerful story at community events. For example, Last year, a mother came to us worried about her son's self confidence due to his teeth. He was being bullied. After Invisalign, he now smiles in every school picture.Look at the before school pictures. Look at the after school pictures. After Invisalign. Look at his confidence. Look how his life is changing. This kid will remember this forever. He will remember what you did forever. You changed his life. That's why we love what we do. And kind of continue with that point on right stories like these create an emotional anchor, making your brand more memorable.So that's the power of storytelling. Eight is the commitment principle. Now these are all principles when I'm mentioning involved in ground marketing, okay, the commitment principle, small yeses. Lead to big yeses. This is so huge. Robert Chiodeni says people who commit to small actions are more likely to commit to larger ones later.By getting people to say yes to a minor request, they become psychologically inclined to say yes to a bigger one.And I'll give you three examples of this, right? Micro commitments, a small step like signing up for a free newsletter makes them more likely to book an appointment. So have that two surveys and engagements. Asking simple questions like, Hey, do you floss daily increases their investment in the conversation.And it doesn't have to be about teeth either. It can be simple questions, open ended questions, right? That you're asking to the patient and then you want them to open up a little bit more, getting them to say yes in those situations or prime them to say yes in bigger situations, especially in real life when you're talking to them.So I like that a lot. And then three is loyalty and follow ups, rewarding small commitments, Give them a welcome kit. Thank you for coming in. Here's your welcome kit, right? Kind of A thing. It builds long term loyalty. And you can apply this like this. Instead of immediately asking people to schedule an appointment, start with low stakes commitments sometimes.Would you like a free smile assessment to see how your teeth could look? Once they engage, they're more likely to take the next step. So that's it. Those are the eight principles involved. In, ground marketing. Now the final thought, trust takes time, but it pays off, right? The psychology behind ground marketing revolves around trust, familiarity, and reciprocity.Now, when you apply these principles strategically, you create a system where people feel comfortable, engaged, and naturally drawn to your brand. The psychology behind ground marketing when it comes to all of this is that you really want to make lasting connections that convert into loyal patients.Every decision, a potential patient makes is influenced by subconscious biases, emotions, and behavioral triggers. Always remember that. I hope this is helpful, now I want to dive into some examples right now on how you can utilize some of these principles from the get go. Right? So number one was the trust formula, right? And we discussed what it meant, Credibility, reliability, personal connection. And then you want to have Less of a perceived self interest, So if you're marketing at a local school event, you know, you're wearing a branded polo display, a well designed clutter free banner, and you simple expert backed messaging, So you can say stuff like, Hey, did you know, 42 percent of kids have cavities by age 11. Let's help your child avoid that, right?If you're doing a specific presentation and parents are there. You want to frame yourself as an expert without feeling like a sales pitch and something like that will help you, but you want to say it in an emotional way, right? From the other things that we, learned from. So that would be more of the credibility.You're establishing yourself credible when it comes to the trust formula. Remember it's credibility, reliability, personal connection. So credibility, that's a good way. Reliability is, Hey, if you partner with a local pediatrician, don't just drop off business cards. Like I've told you, right?Instead. Set a recurring schedule. Dr. Smith, would it help if I came in once a month to answer parents questions about kids dental health? Now, this makes you reliable and on top of mind for referrals. More times out of not, they will say, Yeah, you know, we can create something for the community or we can do that.We can partner up. Reliability. You're building something together. You're seeming reliable. And third is personal connection, right? Now, personal connection, an example of application for this is if a parent at a community event expresses concern about their child's teeth, don't just push a service.Instead, relate personally. Say something like, I totally understand. I have young kids too. I always remind them that brushing is like feeding their teeth good food. Now, this builds emotional trust rather than feeling transactional. You're giving them something they can use when they get home too.And then finally, self interest, An example of this is, instead of saying, we're offering a special on teeth whitening, would you like to book? Say, a lot of people are surprised how much whiter their teeth can get with just one session. I mean, Look at the before and after pictures. Do you want to see a quick before and after preview?For you, we can make that happen, right? This picks curiosity and engagement leading to an easier yes. So these are things you can utilize, especially with the trust formula. Now, when it comes to number two, first impressions are everything. Remember the seven second rule, an example on how you can apply.This is at a local health fair. Don't sit behind a booth looking at your phone. Never ever do that. I can't tell you. And we're going to discuss this in further on how to perform for optimal results at a booth in a later episode. But this is my biggest annoyance when you see someone doing this.Stand up, make eye contact and offer a warm greeting, approach people with a natural question even, You can approach them with, Hey, how's it going? That's a question. But approach people. Have you ever seen what your smile could look like with Invisalign? Let me show you a quick digital preview, right?And then you show them. This makes interactions engaging and welcoming rather than, just pushy. First impressions are everything. Stand up, make eye contact and offer a warm greeting. No. You have to turn it on for those hours. Okay. And like I said, we'll discuss that in a later episode.Reciprocity. Number three, give first and they'll want to give back, right? An example of this is at a local gym, instead of saying, Hey, here's my business card, call us if you need a dentist, say, Hey, would your members find it helpful if we provided free sports mouth cards for youth athletes? For the young ones, If this is one of those type of gyms where they have a sports team and things like that, this works fantastic. They now feel obligated to reciprocate by recommending your practice when you do this. And it happens. Be as involved as you can be. Push the limits when it comes to this. Don't just sponsor something.Don't just make free mouth guards. The name of the game is never convenience in these things, right? Have them go to your practice, have them come to your operatory, get fitted. You know what I mean? Have their families come in because you want their families to become your patients too. There's so much involved in this.And like I say, this is going to be in a later episode as well on how to do this effectively, especially with, want to sponsor like teams and things like that. So number four is the power of, Familiarity. So the more they see you, the more they trust you. An example on how to do this is if you want to create an ongoing partnership, you can say, Hey, we'll be at a local coffee shop every Saturday, offering free coffee for new patients.When you do the coffee shop strategy, which is found in the ground marketing course, you're able to set up at the coffee shop as much as you want. And when you do that, you're able to bring people there as much as you want to, and the coffee shop loves it. And by showing up repeatedly, potential patients become more comfortable with your brand.Now, that's just one thing. Imagine showing up consistently at a gym, consistently at a school, at a senior home, at an apartment, where you feel, hey, I'm going to get a lot of new patients. I saw great results the first event, I'm going to continue to go. Be consistent. You want to be familiar with them. Five was social proof, right?People follow the crowd. Instead of saying, hey, we offer family dentistry services. Say, did you know over a hundred families in this area trust us for their dental care? And this can be written in your marketing material because it leverages social proof and it makes people more likely to consider your practice.Six with scarcity and urgency, people hate missing out. So instead of saying at a school event, we're offering free dental checkups. You can say, Hey, we're only offering 10 free checkup slots for families at this event. I can save you one right now. What's your name and number that creates urgency and drives immediate action.So you can continue to do these things, When it comes to how to apply it, we're going to make specific episodes just for these events, just for these locations, just for these businesses. if you ever wondered. And wanted to know how to get into a school ground market and get the children, the teachers, the staff to come in.We're going to do an episode on that, on gyms, on farmer's markets, on partnerships, on a lot of things, This is it. revealing it all here but if you want to know now and you want the strategies written down and you want the actual real life examples, you want to see me actually call some of these businesses, you want the Excel sheets, you want it all.There's a ground marketing course, and in that ground marketing course, you're, it's like one on one with me, right? And I continue to add to that course as well. And I'm going to put a link to that in the show notes below. Or you can just Google the ground marketing course and see what everybody else is saying about it.Now it's helped their practice as well. hope you enjoy this episode. Feel free to check out the ground marketing course. If you do, I'm excited to see you in there. And the next episode, we're going to be discussing setting up for success, ground marketing foundations, and we'll dive deeper into that.Thank you so much for tuning in and I'll talk to you in the next episode.
“HR Heretics†| How CPOs, CHROs, Founders, and Boards Build High Performing Companies
Nolan and Kelli talk about retaining top-performing employees (the crucial 1%) and emphasize that compensation alone isn't sufficient; leaders must combine verbal recognition, proactive compensation strategies, transparency, and genuine appreciation. They stress the importance of eliminating compensation anxiety for these key employees and building long-term relationships, and argue that thoughtful, personalized treatment of top talent ultimately benefits both the individual and organization.Email us your ‘Dear Heretics' questions: hrheretics@turpentine.co**For coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.—Support HR Heretics Sponsor: Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics—KEEP UP WITH NOLAN + KELLI ON LINKEDINNolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—TIMESTAMPS:(00:00) Introdu(00:13) Defining the Top 1%(00:57) Shifting Trends in Job Offers and Compensation(02:04) Appreciating Top Talent(03:01) The Importance of Appreciation Beyond Monetary Compensation(03:56) Balancing Appreciation and Competitive Compensation(05:02) Transparency in Compensation Decisions(07:49) Sponsor: Metaview(09:43) Four Pillars: Appreciation, Thoughtfulness, Proactivity, and Transparency(12:08) The Expectation of Transparency(12:43) Long-Term Career Involvement with Top Performers(14:21) Reciprocity in Employer-Employee Relationships(14:53) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com
Ever wondered how a man who started with just $7 in his pocket built a $1.6 billion real estate empire? Discover the secret law that transformed Vinney Chopra's life and business. --- [00:00:00 - 00:01:00] Introduction and welcome [00:01:00 - 00:03:00] Background on Vinney Chopra [00:03:00 - 00:06:00] Law of Reciprocity [00:06:00 - 00:10:00] Giving and Receiving in Business [00:10:00 - 00:12:00] Book Promotion [00:12:00 - 00:16:00] Receiving in Business [00:16:00 - 00:21:00] Understanding Client Needs [00:21:00 - 00:25:00] Solving Problems for Wealthy Investors [00:25:00 - 00:28:00] Upcoming Events and Closing ---
Join us for our annual Mission 25 Event! Mission 25 We're having FREE weekly Webinars to help grow your Inspection Business, Sign up here: Weekly Webinars Unlock the Power of Mike's #1 Referral-Generating Marketing SystemGet full details here... BBM+ Join us at our next mastermind meeting! Mastermind Invite Discover the Top 7+ Home Inspector Cheat Codes for Avoiding PitfallsWatch this webinar now... Home Inspector Cheat Codes Grow Your Inspection Revenue, Improve Cash Flow, and Boost Your ProfitsWatch this webinar now... Why Masterminds? Webinar Who is Mike Crow?Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.
In this episode, Bev and Sabrina complete a second session after the Initial Session. This is one session out of a six session container. Client has chosen to coach on the physical level each week around Abundance. As always, permission was granted to share this coaching call with you. ABOUT SABRINA Hello, I'm Sabrina!What do I do? As a coach and researcher, I ask powerful questions.Who I Serve:I work with women who are:• Seeking deeper self-discovery and conscious living• In need of alignment for bold decision-making• Aspiring to become conscious, soul-led leaders• Ready to decolonize their way of being• Committed to personal healing and growth that contributes to planetary healing• Interested in exploring an earth-conscious leadership philosophyMy Philosophy:Drawing from my Indigenous ancestry (though no longer indigenous to place), I embrace the term "wholistic" to reflect my alignment with Indigenous ways of knowing. This perspective emphasizes our interconnectedness with all life—both human and other-than-human. I integrate this worldview with Western coaching techniques, grounding my approach in the philosophy of the 3Rs: Responsibility, Respect, and Reciprocity, which I believe must be reclaimed and embodied in our journey towards personal and planetary wellbeing.What I Offer:• A unique 5-dimensional wellbeing model placing emotions as our core human experience (i.e., e-motion is "energy in motion"), flowing through the spiritual, earth (collective), mental and physical dimensions• Powerful questioning techniques to move you from self-abandonment to self-trust • Visualization and elemental healing techniques to deepen your connection to Mother Earth • Guidance in developing authentic visionary plans and actions Wholistic Coaching:In wholistic coaching, you are the expert in your life. This means:• You guide the coaching journey with your goals, topics, and areas of exploration• You determine what is working and what isn't based on your experience and inner knowing• You have all the answers inside of you, my role is to help you unlock them Who am I?I'm a Brazilian-Canadian with Indigenous and African ancestry. I see myself as religiously and culturally fluid. I believe that sharing is a way of showing care, and that everyone has something valuable to offer. Music is a universal language to me, and while I'm not an artist in the traditional sense, my creativity shines through in generating new ideas, creating conceptual models, and connecting the dots. I love all the seasons, independent films, 35mm photography, and people-watching. My interests also extend to reading books on psychology, sociology, astrology, and ancestral wisdom. I'm an animal and plant lover through and through. Connect with Sabrina Website: https://www.relatedwellness.com/ LI: linkedin.com/in/sabrinadeo ABOUT BEVERLY Beverly Sartain is the President of the Holistic Coach Training Institute, where she trains aspiring coaches on coaching skills and business set-up. The Holistic Coach Certification Programs are ICF Level 1 and Level 2 accredited that focuses on a holistic approach to coaching. We see Clients as whole, complete and resourceful to create creative solutions to their challenges and issues. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Addictions Professional. She has her PCC (Professional Certified Coach) from the ICF. Connect with HCTI Sign-up for Holistic Coach Newsletter here. Sign-up for a Discovery Call here so you can join our Holistic Coach Certification Program or receive coaching. Request to join no cost FB group: https://www.facebook.com/groups/holisticcoachnetwork Website: https://holisticcoachtraininginstitute.com/
Kenny and Q discuss a range of topics including current events, the significance of Black History Month, the impact of DEI policies, the state of social programs, and the importance of community engagement. They reflect on the challenges faced by marginalized communities and emphasize the need for unity and support. The conversation also touches on economic concerns related to tariffs and the political landscape, ultimately calling for a return to community values and support for one another. 00:00 Welcome and Current Events 03:52 Community Gardening and Self-Sufficiency 07:54 DEI Initiatives and Their Impact 12:34 Social Programs and Misconceptions 17:01 Humanity and Empathy in Crisis 21:09 Community Connection and Support 22:26 The Power of Community and Love 25:57 The Reciprocity of Kindness 27:13 The Future of Diversity and Inclusion 29:35 Economic Impacts of Tariffs 32:54 The Challenges of Electric Vehicles 34:46 The State of American Politics 40:17 Reflections on Black History Month 45:20 The Importance of Doing Right 46:54 Youtube Intro.mp4 LISTEN ON THE GO BUY A COFFEE FOR Your Support Group Podcast #podcast #tariffs #dei #blackhistorymonth
Right to carry reciprocity bills have been introduced in Congress for close to a decade now, but as The Reload's Stephen Gutowski shares with Cam, this year's legislation is a little different than what we've seen in the past.