Podcasts about Reciprocity

Podcast Notes Episode 466 Exploring the Principles of Influence with Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant Brian and Wes meet again, this time exploring Dr. Robert Cialdini's seven principles of ethical influence—Liking, Reciprocity, Social Proof, Unity, Authority, Consistency, and Scarcity. Drawing from years of research and practical coaching experience, they unpack how these principles show up naturally in everyday life and how they can be used truthfully, wisely, and generously. With personal stories, biblical connections, and actionable insights, the series emphasizes that influence isn't about manipulation—it's about building trust, offering value, and creating alignment between your message and your audience's motivations. Key Highlights:          Liking & Unity: People say yes to those they like or feel connected to. Shared identity builds faster, deeper rapport than shared interests alone.          Reciprocity & Generosity: Give first—genuinely, without strings. True service often leads to unexpected opportunities and relationships.          Social Proof: Others' voices carry weight. Testimonials, champions, and visible approval signal credibility and trustworthiness.          Authority & Consistency: People follow perceived experts and prefer to stay consistent with prior commitments. Use micro-agreements and visible endorsements wisely.          Scarcity Drives Action: Real limits (time, spots, access) motivate decisions. But urgency must be truthful—false pressure breaks trust. Takeaways:          Serve First, Then Ask – Generosity leads to reciprocity; people help those who help them.          Show You Belong – Build unity by naming your niche and connecting through shared identity.          Use Testimonials Thoughtfully – Let satisfied clients or respected voices advocate for you.          Ask Clearly, Set Real Limits – Micro-commitments boost follow-through; true scarcity drives decision-making. Check out Wes' website at https://www.commissionsales.coach/! Stay Connected: Website: coachapproachministries.org Email: info@coachapproachministries.org LinkedIn: http://www.linkedin.com/company/coach-approach-ministries Facebook: https://www.facebook.com/coach.approach.ministries Youtube: https://www.youtube.com/@coachapproachministries7538 Follow us on social media for updates and resources!

In this episode, we discuss the responsibility artists feel to give back through their work after being influenced by others. We share stories of stepping outside our comfort zones—including a chance encounter with a silversmith in Badlands National Park—and how these experiences fuel creativity. We explore the tension between control and surrender in the creative process and examine why modern comforts often distance us from making meaningful work.We look at what makes creative output timeless and how to connect with deeper truths in our art. Drawing from road trips, travel literature, and photography experiences, we consider the difference between talking about creating versus actually creating something authentic. The conversation challenges us to move beyond comfortable routines and safe creative choices to produce work that resonates on a deeper level and contributes something valuable to the ongoing creative dialogue. - Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG

What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings.We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction!What You'll Learn in This Episode:The fundamentals of customizing ground marketing scripts for authenticity.How to build instant trust with personalized and adaptive communication.Key pillars of script design: Personalization, Empathy, Flexibility, and Reciprocity.Step-by-step framework for crafting natural and impactful scripts.The significance of profiling your audience to tailor your approach.Strategies to use "you" language for more personal conversations.Tips for avoiding a robotic delivery through role-playing techniques.Tune in now to discover how tailored scripts can improve your marketing conversations!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

In this episode of Go Gaddis Real Estate Radio, Cleve Gaddis breaks down the real estate jargon and industry changes that have many new agents scratching their heads. If you're in the business—or thinking about jumping in—this is a segment you don't want to miss.

I tell a story about making bugger all money but feeling filthy rich, before being joined by the incredible Linda Cockburn (pronounced “Co'burn” cos it's Scottish) who explains why Capitalism is a death cult, and ways to crowd it out with reciprocity. Ample brain fodder and fiery inspiration here, folks! We cover:

In this engaging episode of the Meditative Prayers podcast, hosted by the insightful Zach Clinton and available on Pray.com, we delve into the meaningful concept of reciprocity within our spiritual community. Along our spiritual odyssey, there are instances when cultivating reciprocity and experiencing the divine give-and-take becomes a central yearning. These moments not only deepen our faith but also rejuvenate our connections, propelling us towards our individual dreams. The steadfast truth endures: guided by the Lord, we inherently possess the capacity to manifest these aspirations, uncovering renewed hope and purpose in our journey. Rooted in sacred scriptures, we embark on an exploration of this transformative human experience. For those seeking guidance in fostering reciprocity on their faith journey, we extend a heartfelt invitation to explore the Pray.com app. By downloading it today, you can embark on a transformative journey of faith and resilience, deeply anchored in the unwavering presence of the Divine. Together, let us wholeheartedly embrace the remarkable potential for reciprocity within us, discovering boundless inspiration and strength during our shared spiritual pilgrimage. Join us in this enlightening episode as we venture toward a profound understanding of cultivating reciprocity in our spiritual aspirations, uncovering the extraordinary sense of fulfillment that resides within each one of us. Embracing the practice of praying before slumber is more than just a routine; it's an avenue to recenter your heart, aligning it with God's purpose. Let Pray.com’s Meditative Prayer be a nightly companion, deepening your bond with the Almighty and settling your spirit for a serene night's rest.Zach Clinton is from the American Association of Christian Counselors, for more information please visit: https://aacc.net/See omnystudio.com/listener for privacy information.

In this episode of The Psychedelic Podcast, Paul F. Austin welcomes Marlena Robbins, a proud member of the Diné (Navajo) nation and doctoral student at the UC Berkeley School of Public Health. Marlena shares her personal journey with psilocybin mushrooms and how they helped reconnect her with her heritage and family. Her research examines the cultural, social, and policy aspects of psilocybin use within Native communities, highlighting differences between urban and rural perspectives to inform educational frameworks, culturally-informed psychedelic assisted therapy models, and public health policy. Find full show notes and links here: https://thethirdwave.co/podcast/episode-302/?ref=278 Marlena Robbins is pursuing a Doctor of Public Health degree at UC Berkeley. Her research examines the cultural, social, and policy aspects of psilocybin use within Native communities, highlighting differences between urban and rural perspectives to inform educational frameworks, culturally-informed psychedelic assisted therapy models and public health policy. Robbins is a graduate student researcher at the Berkeley Center for the Science of Psychedelics, focusing on program evaluation. Her residency with the Substance Abuse and Mental Health Services Administration led to the development of a tribal engagement toolkit, showcasing the significance of psychedelics in spiritual, recreational and conservative contexts among Tribal communities. Recently, Robbins was invited to join the Federally Recognized American Tribes and Indigenous Community Working Group for the Natural Medicine Health Act with the Colorado Department of Regulatory Agencies. This role enables her to advocate for the protection of sacred plants against commercialization and cultural misappropriation. Highlights: Finding sobriety and healthy motherhood through mushrooms First experience of Hozhó: beauty, harmony, and balance Reconnecting with mother through shared psychedelic healing Advocating for indigenous representation in psychedelic research Applying indigenous critical lens to psychedelic policy Personifying medicines as relatives with their own spirits Evaluating psychedelic integration in Native mental health systems Moving beyond capitalism toward reciprocal relationships with medicines Meeting ancestral trauma with courage instead of avoidance Building bridges between indigenous knowledge and Western healthcare Episode Sponsors: Psychedelic Coacing Isntitute's Intensive for Psychedelic Professionals in Costa Rica - a transformative retreat for personal and professional growth. Golden Rule Mushrooms - Get a lifetime discount of 10% with code THIRDWAVE at checkout

Welcome to the Celestial Insights Podcast, the show that brings the stars down to Earth! Each week, astrologer, coach, and intuitive Celeste Brooks of Astrology by Celeste will be your guide. Her website is astrologybyceleste.com.  

In this powerful season finale, Kirsten and Matt welcome back recurring guests Dr. Jen Clifden and Dr. Nuhu Sims for a timely and soul-stirring conversation about surviving and thriving as educators in today's turbulent K–12 environment. Together, they explore the need for intentional restoration, community reciprocity, and the boldness of being a “positive deviant.”References mentioned:We Want to Do More Than Survive – Bettina LoveFugitive Pedagogy – Dr. Jarvis Givens (inspired by Carter G. Woodson)Emergent Strategy – adrienne maree brownTroublemaker – Karla Cornejo VillavicencioConnect with our guests- Dr. Jen Clifden

In this week's episode, I am celebrating by sharing my favorite lessons from the Top 25 Most-listened episodes of The 20% Podcast. Over the past few weeks, I have shared the Top 20 episodes (links to those episodes below), but wanted to compile all of these lessons into 1 episode. But first, let's start by counting down Episodes 25-21:25. Episode 106: “Figure 8s” with Landon Meyers24. Episode 112: “Embrace Nervousness” with Mike Wander 23. Episode 87: “Your Vibe Attracts Your Tribe” with Ariel Lee22. Episode 98: “Daniel's School of Business” with Daniel Ryan21. Episode 50: “Sales: An Underrated Profession” with Scott LeeseSee below for the rest of the Top 25 List:20. Episode 93: “Only Expose Yourself To Things You Have Space For” with Lindsay Boccardo19. Episode 80: “Proud of The Struggle in His Life” with Collin Mitchell18. Episode 5: “Great Ideas Unexecuted Are Bad Ideas” with Brian Bobeck17. Episode 72: “Managing The Course” with John Morris16. Episode 20: “Tough Times Are An Opportunity” with Larry Long Jr15. Episode 3: “Investing 101” with Tim Chubb14. Episode 75: “The Start of Gratitude” with Kevin Carpenter13. Episode 76: “Finding A Job That Fits Your Personality” with Joel Lalgee12. Episode 92: “Sellers Need To Be Mini-Marketers” with Jason Bay11. Episode 84: “The Law of Reciprocity” with Belal Batrawy10. Episode 97: “The 3.99 GPA” with Morgan Buchanan9. Episode 108: “Knowing Your Hourly Rate” with Ian Koniak8. Episode 66: “Showing Up Authentically” with Darren McKee7. Episode 1: “Finding The Angle That Motivates You” with Drew Cohen6. Episode 100: “Day in the Life of The Meckes Chief Residence Officer”  Dana Cohen5. Episode 58: “Get To The Truth” with Nick Cegelski4. Episode 96: “Building SaaSBros In Public” with Erik McKee3. Episode 79: “Creating The Evangelist Role” with Jen Allen-Knuth2. Episode 63: “Focus on Outputs, Not Outcomes” with Ian Koniak1. Episode 78: “How SaaS Saved His Life” with Anthony Natoli Check out the best of from the top 1-5 episodes:https://podcasts.apple.com/us/podcast/148-lessons-from-the-top-5-episodes-of-the/id1528398541?i=1000617537318 Check out the best of from the top 6-10 episodes:https://podcasts.apple.com/us/podcast/156-the-best-of-the-20-podcast-round-2/id1528398541?i=1000624379182Check out the best of the top 11-15 episodes:https://podcasts.apple.com/us/podcast/158-the-best-of-the-20-podcast-round-3-the-top/id1528398541?i=1000625921806 Check out the best of from the top 16-20 episodes:https://podcasts.apple.com/us/podcast/163-the-best-of-the-20-podcast-round-4-the-top/id1528398541?i=1000629890702 Thank you so much for your support. If there are any guests you'd like to hear me talk with on The 20% Podcast, send me a message on LinkedIn. Please enjoy this week's episode of The 20% Podcast.

Here's your Daily dose of Human Events with @JackPosobiecGo to https://www.BlackoutCoffee.com/POSO and use promo code POSO for 20% OFF your first order.Stay prepared with a Medical Emergency Kit from The Wellness Company. Visit https://www.TWC.HEALTH/POSO and use code POSO to SAVE $30 off, plus free shipping on every order. US Residents Only.allSupport the show

Learn about a new think tank that's doing some of the most important thinking on the planet. Matt Orsagh is co-founder of the Arketa Institute for Post-Growth Finance and co-author of a just-published white paper, By Disaster Or Design: How Finance Can Evolve to Avoid the Worst of the Ecological Challenges We Face and Enable the Transition to a Better Economic Model. That paper, and this episode, offer an introduction to degrowth, the rational response for a society in ecological overshoot. Degrowth is “an equitable downscaling of production and consumption that increases human well-being and enhances ecological conditions at the local and global level, in the short and long term.” We also explore how the financial industry needs to evolve as we transition to a post-growth economy. Matt is also author of the Substack column, Degrowth is the Answer. The Arketa Institute is working to “normalize the conversation around ecological economics and degrowth in the financial world.” Steve Rocco and Anastasia Linn are co-founders with Matt Orsagh. The white paper was written by the three of them, and edited by Nicholas Harland. Some upcoming events of note: April 29: Webinar to discuss the paper 'By Disaster or Design'. Register here: https://eu.bigin.online/org20104687142/forms/by-disaster-or-design-webinar May 7-9: Matt, Anastasia and Steve will attend and present at the in-person gathering of the Barcelona Action Circle of Financial Leaders. This is the culmination of a months-long engagement organized by the world-renowned team at Research & Degrowth: https://degrowth.org/ May 13-15: Matt will attend the Finance Montreal Sustainable Finance Summit in Montreal, Canada: https://www.sommet-financedurable.com/en/home July 26-29: Matt will speak at the Degrowth Institute's inaugural DeSchool event in Chicago: https://www.degrowthinstitute.org/events/deschool-2025 Fall 2025: Arketa Institute will survey global financial professionals on their understanding of ecological economics and post-growth ideas to inform a report to be published by the end of 2025. LINKS: By Disaster or Design: How Finance Can Evolve to Avoid the Worst of the Ecological Challenges We Face and Enable the Transition to a Better Economic Modelhttps://www.arketa-institute.org/resources/by-disaster-or-design What We're Doing Isn't Working: It's Time for a New Approach – Episode 9 of Dave the Planet podcasthttps://davetheplanet.substack.com/p/what-were-doing-isnt-working Behavior Change to Provide a Bright Future – Episode 15 of Dave the Planet podcasthttps://davetheplanet.substack.com/p/behavior-change-to-provide-a-bright Planetary Boundaries – Stockholm Universityhttps://www.stockholmresilience.org/research/planetary-boundaries.html The Serviceberry: Abundance and Reciprocity in the Natural World - by Robin Wall Kimmerer (author of Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants)https://www.robinwallkimmerer.com/books FURTHER READING: Post-Growth: The Science of Wellbeing Within Planetary Boundarieshttps://www.thelancet.com/journals/lanplh/article/PIIS2542-5196(24)00310-3/fulltext This Isn't Capitalism — It's Growthism, and It's Bad for Usby Umair Haque, Harbard Business Review, October 28, 2013https://hbr.org/2013/10/this-isnt-capitalism-its-growthism-and-its-bad-for-us Growthism: Its Ecological, Economic and Ethical Limits - by Herman Dalyhttps://www.paecon.net/PAEReview/issue87/Daly87.pdf https://www.pelicanweb.org/solisustv15n04page15.html Essays Against Growthism, by Herman Daly, published by World Economics Association Books.  Pdf or ebook https://www.worldeconomicsassociation.org/files/Essays-Against-Growthism-Herman-Daly-PDF.pdf https://www.worldeconomicsassociation.org/library/essays-against-growthism/ The Entropy Law and the Economic Processhttps://content.csbs.utah.edu/~lozada/Adv_Resource_Econ/En_Law_Econ_Proc_Cropped_Optimized_Clearscan.pdf Quantity of Metals Required to Manufacture One Generation of Renewable Technology Units to Phase Out Fossil Fuelshttps://www.researchgate.net/publication/367682085_Quantity_of_Metals_Required_to_Manufacture_One_Generation_of_Renewable_Technology_Units_to_Phase_Out_Fossil_Fuels   Give Us Feedback: Record a voice message for us to play on the podcast: 719-402-1400 Send an email to podcast at growthbusters.org The GrowthBusters theme song was written and produced by Jake Fader and sung by Carlos Jones. https://www.fadermusicandsound.com/ https://carlosjones.com/ On the GrowthBusters podcast, we come to terms with the limits to growth, explore the joy of sustainable living, and provide a recovery program from our society's growth addiction (economic/consumption and population). This podcast is part of the GrowthBusters project to raise awareness of overshoot and end our culture's obsession with, and pursuit of, growth. Dave Gardner directed the documentary GrowthBusters: Hooked on Growth, which Stanford Biologist Paul Ehrlich declared “could be the most important film ever made.” Co-host, and self-described "energy nerd," Stephanie Gardner has degrees in Environmental Studies and Environmental Law & Policy. Join the GrowthBusters online community https://growthbusters.groups.io/ GrowthBusters: Hooked on Growth – free on YouTube https://youtu.be/_w0LiBsVFBo Join the conversation on Facebook https://www.facebook.com/GrowthBustersPodcast/ Follow us on Instagram https://www.instagram.com/growthbusting/ Follow us on Bluesky https://bsky.app/profile/growthbusters.bsky.social Make a donation to support this non-profit project. https://www.growthbusters.org/donate/ Archive of GrowthBusters podcast episodes http://www.growthbusters.org/podcast/ Subscribe to GrowthBusters email updates https://lp.constantcontact.com/su/umptf6w/signup Explore the issues at http://www.growthbusters.org View the GrowthBusters channel on YouTube Follow the podcast so you don't miss an episode:      

In today's episode, we're talking about something that too many people forget — reciprocity. That old saying “you scratch my back, I'll scratch yours” still holds weight. I don't believe in taking without giving back. If someone helps me, I return the favor — not out of obligation, but because that's what real ones do. This is a code I live by. If you want to build strong relationships, grow your network, and actually win long-term… you better start living by it too. Let's talk about it.   MY CLOTHING, CHECK OUT: https://amarokaesthetics.com/ CHECK ME OUT ON OTHER SOCIALS: IG = https://www.instagram.com/coleluisdasilva/ TIKTOK = https://www.tiktok.com/@coleluisdasilva/   WAKE UP WITH THE WOLF PODCAST: APPLE = https://podcasts.apple.com/us/podcast/wake-up-with-the-wolf/id1533545890 SPOTIFY = https://open.spotify.com/show/6cOLgWolq6mkOnvNesuTDc?si=8b3c4f153a264e9a

In this heartfelt and inspiring conversation, we reconnect with Julie Stonefelt of Wild Homestead Living—park ranger, nature mentor, cancer survivor, and long-time member of the deep nature connection community. Julie shares her powerful personal story of transformation, from teenage struggles and early mentorship with Jon to her path through illness, healing, and the creation of a slow, connected life on a rural homestead.We explore the roots of Wild Homestead Living, a vision born not just of longing for simplicity, but of intentional reciprocity with the land and the more-than-human world. Julie offers intimate reflections on how nature supported her through life-altering challenges and how she now supports others in their own reconnection journeys—whether through sit spot practice, gardening alongside local wildlife, or simply noticing the breeze on your skin.We also talk about ego, control, and decolonizing our approach to land and learning. Julie shares how observation, curiosity, and story are at the heart of her teaching—and how small acts, like growing sprouts in a jar, can spark a deeper relationship with life itself.If you've ever wondered how to begin (or begin again) in relationship with nature—especially in our fast-paced world—this episode is your invitation to slow down, listen, and remember."Slowing down and having those connections—it's simple, but it's not easy."About Wild Homestead LivingIf you're craving a life that's more connected to nature, rooted in simplicity, and aligned with your values, you're in the right place.Founded by Julie Stonefelt and Kevin Mack, Wild Homestead Living offers practical tools, heartfelt inspiration, and a supportive community to help you create a sustainable lifestyle—whether you live in the city, the suburbs, or off the grid. From patio gardens to permaculture homesteads, you'll find resources to help you start small, grow slow, and live deeply.Ready to begin? Explore their free courses and guides »About Julie StonefeltJulie grew up with salt in her hair and sand between her toes, falling in love with nature along the shores of Puget Sound in the Great Pacific Northwest. That love led her to The Evergreen State College, where she earned a Bachelor of Science degree specializing in environmental education, cultural history, and wildlife rehabilitation.For over 28 years, she's been helping people connect with the wild world around them, whether through her work as a Park Ranger or here at Wild Homestead Living. She believes that nature isn't just something out there—it's part of who we are. And no matter where you live, there's always a way to bring a little more of it into your life.--Tracking Connections Podcast is a production of Connection 1st, an organization that helps you deepen your connection with nature, other people and yourself. Learn moreThe transcript of this episode is available here.

Feeling invisible is a heavy burden many carry, which means you're not alone. In today's conversation, we are delving into the profound impact of feeling unseen. Invisibility isn't just an emotion. When it lives within our emotional body, minds, and sould for long enough, it becomes ingrained into our sense of self. So, today, we are taking a one-on-one deep dive into transformative tools to reclaim your visibility from within. We're exploring how invisibility shapes your identity, understand its emotional weight, and learn actionable steps to reconnect with yourself. The distinction between guilt (the belief that one has done something wrong) and shame (the belief that one inherently is wrong) is crucial here. These feelings typically arise from environments or relationships where we aren't truly seen or acknowledged. Let's get right to it! KEY TAKEAWAYS: Feeling Invisible: Discusses the emotional weight of feeling unseen. Explores how invisibility affects identity and self-worth. Understanding Invisibility: Distinguishes between guilt ("I did something bad") and shame ("I am bad"). Encourages listeners to recognize their intrinsic value despite external perceptions. Tools for Reclaiming Visibility: Reflective Journaling Prompts: What did I feel today that no one else noticed? What truth do I wish someone had asked me about today? What part of me am I hiding? And why? Self-Affirmation Practices: Daily affirmations in front of a mirror to reinforce self-recognition and worthiness. Building Safe Connections: Identifying "spirit keepers" who genuinely see and support you. Creating a "Safe Person Map" to identify those who have made you feel known. The Ripple Effect of Connection: Encourages giving visibility to others as it fosters reciprocal energy exchange. Finding environments that reflect your true self enhances personal expansion over shrinking for acceptance. many of us grapple with the feeling of being invisible. This sensation can significantly impact our identity and self-worth, leading to a cycle of guilt and shame that is difficult to break. In a recent episode of "Get Your Life Together Girl," host Danielle Vann dives deep into this topic, offering insights and practical strategies for overcoming these feelings.   Practical Exercises for Self-Reflection To combat these negative feelings, foster self-awareness: Daily Ritual Questions: What feelings went unnoticed today? What truths do you wish were asked about you? What parts of yourself are you hiding and why? These questions encourage introspection and help individuals reconnect with their authentic selves. Positive Affirmations: Standing in front of a mirror each day and affirming your worth can be transformative. Simple statements like "I am worthy" or "I deserve to be seen" reinforce self-visibility. Building Supportive Environments An essential part of reclaiming visibility involves surrounding oneself with supportive people—what Danielle calls "spirit keepers." These are individuals who genuinely acknowledge us for who we are. Creating Your Safe Person Map This tool helps identify those who make us feel known and understood: List people in your life who have shown genuine interest. Reach out regularly to maintain connections. Express gratitude towards them, reinforcing mutual support. Additionally, critically assessing your environment is vital—seek spaces that reflect back authenticity rather than stifle personal growth. Reciprocity in Relationships Visibility isn't just about being seen; it's also about seeing others: Acknowledge Others: Small gestures like thanking someone sincerely or recognizing their efforts create reciprocal visibility. Cultivate Empathy: Surround yourself with communities where empathy prevails over narcissism—a space filled with genuine care fosters individual empowerment too! Actionable Takeaways: Engage in daily reflection with journaling prompts Practice positive affirmations regularly to build internal validation. Identify safe spaces and people where genuine connection is possible; nurture these relationships actively. Subscribe: If you enjoyed this episode, don't forget to subscribe, rate, and review the podcast. Share it with friends who might benefit from uncovering the root causes of their emotions. Stay tuned for more tools and techniques on how to navigate your emotional landscape and create a life of clarity and self-awareness. Have you checked out the GYLTG Empowerment Hub on Apple? Join the Monthly Subscription to gain full access to content, meditaiton, live recorded events, and workshops that you can't access anywhere else! It's $6.99 a month or $79.99 for the year! Can't wait to see you inside the hub. Love this episode and want to keep the inspiration and conversation going? Join the nearly 25K plus members on Instagram, Facebook, and Tik Tok who are engaging in their own life revolution. Visit: www.getyourlifetogethergirl.com and the Get Your Life Together, Girl blog, classes, and one-on-one sessions with Danielle. And don't forget to sign up for the Get Your Life Together, Girl Insider Email here! You also don't want to miss the NEW You Are Only as Strong as Your Weakest Emotion downloadable eBook and journal! Podcast listeners receive a 50% discount on their purchases. Click here to check it out! Finally, if you are interested in guided meditations, join Danielle on Insight Timer as she takes you through free guided meditations. New release each month.

Everything Is Tuberculosis by John Green (2025) vs The Serviceberry: Abundance and Reciprocity in the Natural World by Robin Wall Kimmerer (2024)

Send us a textHappy Earth Day! There are two concepts that every person should understand to be a better Earthling: entropy and self-organization. It seems like a paradox, but systems on Earth are simultaneously breaking down into disorder and arranging themselves into complex superorganisms. Everything on Earth (well, really in the whole universe) is subject to the second law of thermodynamics, which means it all dies and decays. But with access to steady flows of energy, organisms, ecosystems, and human societies can hold back the death and decay for a spell. After dropping the kids off at the pool, Asher, Rob, and Jason cover the interplay of entropy and self-organization and contemplate how to manage the inevitability of entropy with elegance (beyond morphing into a lizard person).Originally recorded on 4/8/25.Warning: This podcast occasionally uses spicy language.Sources/Links/Notes:Geoffrey West, Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies, Penguin Books, 2018.Robin Wall Kimmerer, The Serviceberry: Abundance and Reciprocity in the Natural World, Scribner, 2024.William Rees, “End game: the economy as eco-catastrophe and what needs to change,” Real-World Economics Review, 2019.The laws of thermodynamics, as explained by the website “Physics for Idiots""Telegraph Road" - song by Dire StraitsDavid Owen, "Green Manhattan," The New Yorker, October 10, 2004.Other Crazy Town episodes you might like:Crazy Town 100 - A Temporary Techno Stunt: Tom Murphy on Falling out or Love with ModernityCrazy Town 35 - Self Domestication and Overshoot, or… the Story of Foxes and Russian MelodramaCrazy Town Bonus Riff - Vanilla Andreessen, Pygmy Marmosets, and Hi-Tech DelusionsSupport the show

Michael Frederick is certain that every young boy and girl dreams of driving a big red firetruck. His own childhood dream has come true as a volunteer firefighter where he has been determined to serve his community. Michael urges others to consider volunteering, assuring us that not all volunteers run into burning buildings, but that every firehouse welcomes volunteers who want to serve.

Reciprocity is the cornerstone of any healthy female friendship, but what do you do with someone who's so fixated on reciprocity that it turns into scorekeeping? And why do some obsess over everything being perfectly even while others are able to let it go?In this episode, host Danielle Bayard Jackson (relational health educator, female friendship expert, author of Fighting for our Friendships) shares research that explains the different kinds of "giving" in relationships-- and how to manage it all in a healthy way.-----------------------*Join our Friendship Elevated Group Coaching Program for four months of caring, personalized, community-based support as your friendship landscape is completely transformed. Sign-up here.** For full episodes, bonus resources, and more, join "Office Hours", our Patreon community. Betterfemalefriendships.com/podcast (Book club starts soon!)--------------------------Sponsor: TELL Public RelationsIf you are an entrepreneur or brand leader and you want to enjoy the same kind of visibility that Friend Forward has gained over the past five years (book deals, national media appearances, paid speaking engagements), consider learning how to become your own publicist. Join "Visibility Summer School" launching this June. BONUS: Sign-up before 4/25 and you'll get a complimentary PR audit of your social media accounts and website within 48 hours of signing-up.

‘sink beneath the surface into myriad voices speaking in stone'- from On Danggu by Nandi Chinna In this episode of 3CR's Spoken Word show which aired on Thursday 20 March 2025, you will hear poet Nandi Chinna talk about the eco-poetics of wild rivers, listening and reciprocal relationships. Nandi Chinna works as a research consultant, educator, and poet. She is based on unceded Aboriginal land in Boorloo (Perth) and Bunuba lands in Fitzroy Crossing, WA. Her poetry has its genesis in a strong determination to craft creative works and poetry as a response to the ecologies and layers of history attached to particular places.Nandi is the author of four poetry collections.  The Future Keepers (Fremantle Press) was shortlisted for the Prime Ministers Literary Award in 2020 and was highly commended in the Victorian Premiers Prize 2019. Nandi was awarded the 2021 Western Australian Premiers Writing Fellowship. Her most recent collection, a collaboration with Niykina Elder Professor Anne Poelina, Tossed up by the beak of a Cormorant, poems of the Martuwarra River, was published by Fremantle Press in 2024. Poems written and performed by Nandi Chinna in this episode:On DangguReciprocal GiftsAt Yirramalay Spring NoteSpoken word and poetry come from the heart and touch on all the topics peculiar to the human condition. As such there may be content in this show that could cause distress. Please practice self-care when listening and seek help if you need it. CreditsRecorded and produced by Indrani Perera.Thank you to Nandi Chinna for sharing her poetry and to you for listening! 

I'm reading and talking about Ted Gioia's "Immersive Humanities Course," 52 weeks of World Classics.Ethics is the most challenging reading I've done, possibly ever. I'm not sure if it's because I am out of the habit of reading deeply, or my attention span rivals a gnat's, or if this text is actually that hard, but I pushed through. After reading about virtue, and habit, and endurance, and choosing pain because you know it will lead to the good thing, I was not about to stop.We talk a little about the importance of a good translation (more on that to come!) and take a deep dive into note-taking. This is a big project, and I wanted to be sure to retain the big ideas as I went along. I share the things I'm doing, what seems to be working and what I don't do.There is so much to this text. (Maybe that's another reason it was so intense?) In no particular order, just a few notes. There are three basic ways of life: pleasure, politics, and contemplation. Don't confuse pleasure with happiness, because they aren't the same. Contemplation is great—you might be happy—but there's no real action, and that is part of what virtue requires. So, political life, a life lived in relation to others, is the highest good.A virtue is typically the middle way between the vices of too much and too little. For example, courage is the middle way between recklessness and cowardice.Reciprocity is what holds a community together (there's the politics!), and economics is even based on the idea of reciprocity.Friendship. My goodness, I could have used these thoughts at 18, or 24, and can definitely use them now. There are three types of friendships: of utility, of pleasure, and complete. Complete is rare, and so you should attend to it. But it can end if the friends become markedly less equal in some way. Knowing that might help you inoculate against it.Aristotle breaks everything into taxonomies—I mean, the man was obsessed with categorizing everything. It's much more of an engineer's approach to life than Plato's with his ideas about Forms.Regarding Poetics, what amazing guidance about storytelling in tragedy or epic. I wonder if modern filmmakers ever have to read this.Metaphor is the master poet's tool.When I began this project I said I'd read introductions minimally and try to engage solely with the text as much as possible. I needed help with Aristotle, and I highly recommend Larry Arn's series from Hillsdale College.Music this week was Bach's Cello Concertos. Beautiful, lush, varied. I have a real love affair with the cello so this was a pleasure to listen to! You can listen here.This is a year-long challenge! Join me next week as we return for love with Plato and war with Herodotus.LINKTed Gioia/The Honest Broker's 12-Month Immersive Humanities Course (paywalled!)My Amazon Book List (NOT an affiliate link)CONNECTTo read more of my writing, visit my Substack - https://www.cheryldrury.substack.com.Follow me on Instagram - https://www.instagram.com/cldrury/ LISTENSpotify -

Today I am talking with Gemma Donnellan who is an artist and art curator, a creator of community and a natural born network. Gemma has a gift of bringing people together around art. Gemma began her career as an artist which she has created over time whilst working full time and also being a stay at home parent. She has spent many years painting, in community, before moving back into a curatorial role, bringing emerging and established artists together in exhibitions.Gemma is skilled in how she pulls together different artists to curate art shows of diverse pieces of art that seem to have a common thread running through them that you can only work out once you have looked at all the paintings.She has created networks for women to come together around art in her quarterly sessions she calls Reciprocity, where ideas are shared, provocative conversations created around topics of interest. In the podcast we talked about: - Art as a support for all of us in tough times and the healing power of art,- We talked about the creativity that exists within all of us and expressed in our own unique ways,- The healing power of art and how we can express what sits deeply within us, bypassing the rational part of our brain and express from the deepest parts of ourselves,- How to choose art for your own personal collection. Whilst buying art can be overwhelming we don't have to buy the most expensive piece but rather what speaks to us and evokes an emotional response.You can find Gemma at www.artfortoday.com.au, on instagram @artfortoday and facebook

Tara Landes, GenX, has been the secret weapon hundreds ofsmall businesses leaders have used as they solve operational challenges for over 25 years. She is a certified change management practitioner from The Prosci Institute and a licensed influence trainer from The Cialdini Institute.She is also the lead faculty member for the Bellrock management training programs, which are unique in both methods and results. In this episode she brings her expertise in influencing others with grounded research and such enjoyable storytelling. She breaks down the psychology of influence using research-backed insights from Dr. Robert Cialdini, Daniel Kahneman, and Daniel Pink. Note: When we talk about influence in this episode, we mean ethical influence—using psychology to guide decisions responsibly, not manipulate. What You'll Learn in This Episode:0:00 Intro1:06 Influence & Persuasion 2:28 Influencers5:52 Robert Cialdini Book Overview7:08 Reciprocity12:15 Sales14:23 Liking17:04 Authority19:37 GenZ Cynicism20:40 Kahneman's System 1 and System 224:30 Consistency27:47 ScarcityQuotable Moments:*Influencers are using different aspects of the practice ofinfluence.”“The law of reciprocity states that if I give yousomething, you feel obligated to give me something back.”“There is power in making a concession.”“In my household if I have a way to make people say yes tome more often, my life is a little bit better….and their lives are a little bit better when get me to say yes.” “Before you do business with someone, build some rapport.” “When we're teaching about influence, we're teaching aboutusing it for good.”“Now is a difficult time for all sorts of things. It is hardto know who to trust. Our traditional go-to way of making decisions is really being upended.”“Most of what we do is on auto-pilot.”“Consistency is about having other people that you'reworking with agree to smaller things because they'll agree to something larger to be consistent…we like to feel internally consistent.”“Scarcity is when people want something they're afraidthey'll miss getting.”“It takes a really long time to find friends, so find yourpeople and stay in touch.” Three Episode Takeaways: 1.   Influence is broader and persuasion is narrower – Influence is what we do to nudge people along overtime. Persuasion is a subset of that where we're actually getting someone to take an action. Influencers use social proof and authority when we are uncertain about what to do.2.   The 7 common aspects of influence Dr. Cialdini found universal: reciprocity, liking, authority, consistency, scarcity, social proof and unity. Many times we don't realize how we're being influenced. 3.   41% of our day is spent selling what we're trying to accomplish. We also like to do business with people we like so figure out what we have in-common to connect.Upcoming Event:Next cohort begins in May.Registration is now open.https://bellrock.ca/our-training/management-training/  Episode Resource: Robert Cialdini's Book: Influencehttps://amazon.comDaniel Khaneman https://www.nobelprize.org/prizes/economic-sciences/2002/kahneman/biographical/ To Sell is Human, Daniel S. Pinkhttps://amazon.com Ep. 212 Understanding Ourselves Through Talk: A Conversation with Dr. Amanda Kenderes https://spotifycreators-web.app.link/e/dlIeLxU3uRb Eps. 110 & 111 The Power of Regret: From Regrets to Resiliencehttps://girltaketheleadpod.com/episode/111-more-about-daniel-pinks-the-power-of-regret-from-regrets-to-resilience How to reach Tara:www.bellrock.cahttps://www.linkedin.com/in/taralandes/ How to reach Yo:  Our website:www.girltaketheleadpod.com You can send a message or voicemail there. We'd love to hear from you! email:yo@yocanny.com FB group: https://www.facebook.com/groups/272025931481748/?ref=share IG:yocanny  YouTube LinkedIn:https://www.linkedin.com/in/yocanny/

In this episode, Doc Danny—founder of Physical Therapy Biz—lays out the scrappy, step-by-step blueprint he'd follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy space—just hustle, clarity, and a game plan that works. Whether you're still working PRN or ready to jump all in, this episode is a masterclass in starting lean, gaining momentum, and going full-time fast.

Mark Jones, National Director for the Gun Owners of America, and also directs the National Hunter Outreach Program across the United States. He also manages legislative responsibilities in Wyoming and is a Certified Wildlife Biologist. National Constitutional Reciprocity Bill a Reality

LUMARI- 10 Streams of Conciousness - Reciprocity by Richard Dugan

Opening Day is here! However you celebrate the beginning of baseball season, please enjoy the best of a team that, at worst, will be in the Hall of Very, Very Good. The post Episode 403: Reciprocity appeared first on Bird's Eye View.

Less than 2 days after the White House's announcement, China has announced additional tariffs on U.S. exports and has instituted a slew of other penalties, further escalating the trade war between the U.S. and China.

Opening Day is here! However you celebrate the beginning of baseball season, please enjoy the best of a team that, at worst, will be in the Hall of Very, Very Good. The post Episode 403: Reciprocity appeared first on Bird's Eye View.

Donald Trump has staked his presidency on the proposition that the United States must once again be a manufacturing superpower, both for its economic and national security. Yesterday, he compellingly laid out the case for doing so and what it will entail in terms of reversing decades of trade policies that have imperiled both. Specifically, the President is ending the practice whereby trading partners around the world impose tariffs and many other restrictions on American exports that have, heretofore, gone unreciprocated. He enumerated many of the most egregious examples of such unfair trade, and assigned U.S. tariffs that would “kindly” only partially level the field. It remains to be seen how many countries will opt to close their markets further, rather than open them. My guess is that Donald Trump's bet will substantially pay off, and help make American manufacturing great again. This is Frank Gaffney.

And what will this mean for the economy? Will it be as dire as we're told, or the exact opposite? Charles Gasparino, and more, in this hour.

In this episode, my guest is Matt Boos, founder of Agrigrowth Consulting, based in Sioux Falls, South Dakota. We discuss the power of peer groups and why surrounding yourself with people with positive mindsets, who genuinely want to cheer you on, is a game-changer when it comes to personal growth. We explore the benefits of joining a peer group with folks of different perspectives and varying levels of experience, as well as the little mindset shifts and decisions you can make to buy back truly valuable time. We also cover why the Law of Reciprocity and providing value without expectation is so important in the realm of self-development. Access the full show notes for this episode at elainefroese.com. Discover more about our guest: Matt Boos Elaine Froese Resources: Watch this episode on YouTube. SPEAKING - book Elaine for your next event COACHING - find your Farm Transition Coach MEMBERSHIP - Join the Farm Family Harmony Membership waitlist RESOURCES - download for FREE CONTACT - take the next steps in your transition  BURNING QUESTION? Submit it here for Elaine or her coaches Timestamps 0:00:30 Introduction to Matt Boos 0:03:56 What is a peer group and why is it so powerful? 0:07:16 Learning from failures and successes  0:07:42 Understanding your value  0:10:13 The guidelines that need to be in place for peer groups 0:12:28 Matt's new peer group 0:15:08 Leveraging AI to alleviate the things we're not good at  0:20:02 The antidote to overcome barriers to establishing peer groups 0:20:53 The power of bringing together different perspectives 0:23:49 The success of all vs the individual 0:24:37 The Law of Reciprocity 0:26:32 Diversified revenue streams 0:29:07 How Matt stays in the lane of positivity  0:29:33 Peer groups are like a secret society 0:31:44 Getting more “time currency” 0:35:33 Stacking habits and total transparency 0:41:42 Comparison is a joy stealer

Feeling lost in the sea of content creation? Ever thought the key to scaling your business lies in just one conversation? Get ready to be surprised because the unexpected secret to growing your audience and business clarity might not be what you think. Stay tuned for a revelation that will change the way you approach content creation. It's time to unlock the power of authentic connection and educational impact. Are you ready to take your content game to the next level? Let's dive in and discover the unexpected path to real growth and engagement.In this episode, you will be able to:Master strategies for scaling your business and reaching new heights of success.Foster a thriving online community for creatives and amplify your impact.Conquer the fear of creating content and unleash your creative potential.Hone your writing skills to elevate the quality and impact of your content creation.Expand your audience by creating engaging and educational content that resonates with your community.The key moments in this episode are:00:00:00 - Feeling Stuck and Overcoming Challenges 00:02:06 - Overcoming Self-Doubt and Embracing Change 00:08:04 - Finding Meaning and Motivation 00:11:30 - Pursuing Purpose and Attracting Clients 00:12:51 - Building Relationships with Brands on Social Media 00:14:41 - Authentic Growth and Profitable Partnerships 00:19:01 - The Power of Questions Over Answers 00:19:41 - Reciprocity in Content Creation 00:23:02 - Developing Essential Skills for Content Creation 00:25:16 - The Power of Writing and Content Creation 00:26:07 - Making Content with Purpose 00:27:39 - Embracing the Educator Mindset 00:27:55 - Finding Clarity through Passionate Conversations 00:28:22 - Connecting with Chris DoeVisit Chris Do's social media pages:Website: https://www.thefutur.com/LinkedIn: https://https://www.linkedin.com/in/thechrisdo/www.linkedin.com/in/thechrisdo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BrandStrategy #MarketingTips #ChrisDo #BusinessGrowth #BrandingExpert #ContentMarketing #MarketingStrategy #DigitalMarketing #BrandBuilding #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.

+website www.bishinthenow.com +Youtube – BishInTheNow Bishop Jim's insightful messages help others find THEIR METRON through M~otivation E~nlightenment T~ranscendence R~enewal O~utreach and N~etworking Join us in person each Sunday at 195 Arizona Ave NE w1, Atlanta, GA 30307 Watch the video on Facebook:   Here Watch the video on Youtube :   Here Follow Jim Swilley on Facebook to see … Read More Read More

Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that's a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.[07:02] Trust Over Marketing Low-ticket offers give prospects a taste of your value. If done right, you're not upselling on hype—you're upselling on trust.[10:35] Offer Collapse Strategy Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.[14:33] The Law of Reciprocity in Action A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.[20:21] Serving Those Who Can't Afford High Ticket (Yet) Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.[23:36] Leveraging MRR with Low-Ticket Offers How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.[27:05] Testing and Market Research with Low-Ticket Offers Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.[29:44] The 5 Things to Avoid with Low-Ticket Offers Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.Links Mentioned:Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?

Today, we unpack the book "Influence" by Robert Cialdini.In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day. Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.Key topics include:The Reciprocity Principle: Why free samples aren't really freeCommitment & Consistency: How small yeses lead to big commitmentsSocial Proof: Why we follow the crowd even when they're wrongLiking: How similarity, compliments, and attractiveness sway our decisionsAuthority: Why we obey people in uniforms without questionScarcity: How "limited time" and "almost gone" trigger buying urgencyLearn from Charles's breakdown how to recognize these persuasion tactics in action and develop effective countermeasures to make more conscious choices. Discover practical strategies to protect yourself from unwanted influence while using these principles ethically in your own leadership and communication.Influence Book: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction (01:15) Reciprocity(04:00) Commitment & Consistency (06:00) Social Proof(08:00) Liking(10:45) Authority(13:15) Scarcity(16:00) Conclusion

Send us a textIn this episode of Coffee and Divination, I'm joined by John Beckett—Druid, author, and respected voice in the modern Pagan and polytheist communities. We explore the nature of divination and spirit communication within a polytheistic framework, discussing how we can cultivate meaningful relationships with deities and spirits through ritual, offerings, and sacred listening.Links and Resources:The Path of Paganism: An Experience-Based Guide to Modern Pagan Practice: The Path of Paganism | Llewellyn Worldwide, Ltd.Paganism In Depth: A Polytheist Approach: Paganism In Depth | Llewellyn Worldwide, Ltd.Read John's Blog: Under the Ancient OaksAnnouncements & Ways to Support the Show:Find us on YouTube and join for exclusive content: The Coffee and Divination Podcast - YouTubeJoin Denise and I at the Sacred Space Conference later this month (March 2025): Sacred Space Conference – Metaphysics, Mysticism, MagickReach out to us via Instagram: Divination Podcast | Hosted by JoAnna Farrer (@coffeeanddivination) • Instagram photos and videosCoffee and Divination Website: http://www.coffeeanddivination.comNorth Wyldewood Coven and Tradition Website: https://www.northwyldewoodtradition.orgLearn from the North Wyldewood Coven: Enter the Wyldewood - The Birch PathTheme music: "Come with Me" by JoAnna Farrer, featuring Alasdair Fraser, Natalie Haas, and Yann Falquet.Ending music: "Pollen Path" by Elana Low.

TakeawaysThe art of boundaries is essential for healthy relationships.Discernment in relationships helps identify energetic reciprocity.We must hold our relationships to a certain standard.Letting go of good relationships can be necessary for growth.Surrounding ourselves with like-minded individuals is crucial.Creating space for new energies allows for personal evolution.Communicating our needs from a place of love fosters connection.We must embody the standards we wish to see in others.Self-awareness is key to recognizing non-resonant relationships.Finding our community involves tuning into our true selves.Sound Bites"The art of boundaries is essential.""We create space for new energetics to enter.""What is the standard that we are a stand for?"Chapters00:00The Importance of Boundaries in Relationships10:04Letting Go of Non-Resonant Relationships15:55Creating Space for New Energies

Unplug from an overshoot economy serving a growth-obsessed oligarchy. On March 15, the multitudes will begin a general strike across the U.S. – starving our profit and growth obsessed system. The commoners will reclaim power taken by the elite. Learn about Shutdown315 as Stephanie and Dave discuss, and chat with two Shutdown315 movement organizers, Chet and Bones. We're excited to share this with you, because Shutdown315 may be a great on-ramp to post-growth living. It starts March 15, 2025, and continues. We also launch the GrowthBusters book club – listen to learn our first book selection. And we offer a few comments about actor Kieran Culkin's appeal to his wife to give him four kids in his Oscar acceptance speech, of note because the Earth cannot meet the needs of our current 8 billion population without damaging critical life-supporting ecosystems. MENTIONED IN THIS EPISODE: GrowthBusters Survey – https://growthbusters.org/survey Shutdown315 website – https://shutdown315.org Will the Wealthy Consume Less? That would be helpful – by Matt Orsaghhttps://degrowthistheanswer.substack.com/p/will-the-wealthy-consume-less What Is #Shutdown315? Nationwide Plan to Shut Down USA for 1 Day - Newsweekhttps://www.newsweek.com/what-shutdown315-nationwide-plan-shut-down-usa-one-day-2030742 Bright Future Project from Dave's Presidential Campaign - https://brightfutureproject.us Shutdown315 Subreddit - https://www.reddit.com/r/shutdown315/ Shutdown315 Substack - https://substack.com/@theshutdown315movement Donate - https://www.growthbusters.org/donate/ Small-Family Stickers - https://youtu.be/jz_wVCPKyVY?si=0jNikVEPyTMHtFCj Donate and write to us at podcast at growthbusters.org to get yours GrowthBusters Online Community - https://growthbusters.groups.io/ The Serviceberry: Abundance and Reciprocity in the Natural World - by Robin Wall Kimmererhttps://www.robinwallkimmerer.com/books Give Us Feedback: Record a voice message for us to play on the podcast: 719-402-1400 Send an email to podcast at growthbusters.org The GrowthBusters theme song was written and produced by Jake Fader and sung by Carlos Jones. https://www.fadermusicandsound.com/ https://carlosjones.com/ On the GrowthBusters podcast, we come to terms with the limits to growth, explore the joy of sustainable living, and provide a recovery program from our society's growth addiction (economic/consumption and population). This podcast is part of the GrowthBusters project to raise awareness of overshoot and end our culture's obsession with, and pursuit of, growth. Dave Gardner directed the documentary GrowthBusters: Hooked on Growth, which Stanford Biologist Paul Ehrlich declared “could be the most important film ever made.” Co-host, and self-described "energy nerd," Stephanie Gardner has degrees in Environmental Studies and Environmental Law & Policy. Join the GrowthBusters online community https://growthbusters.groups.io/ GrowthBusters: Hooked on Growth – free on YouTube https://youtu.be/_w0LiBsVFBo Join the conversation on Facebook https://www.facebook.com/GrowthBustersPodcast/ Make a donation to support this non-profit project. https://www.growthbusters.org/donate/ Archive of GrowthBusters podcast episodes http://www.growthbusters.org/podcast/ Subscribe to GrowthBusters email updates https://lp.constantcontact.com/su/umptf6w/signup Explore the issues at http://www.growthbusters.org View the GrowthBusters channel on YouTube Follow the podcast so you don't miss an episode:

Looking for science news that focuses on consciousness, spirituality and true healing can be hard for the average consumer to find unless you're Paul (who knows where to look for it).Meet David Lorimer, program director and global ambassador of the fact-finding Scientific and Medical Network, editor of its companion publication Paradigm Explorer and the author of many books.David joins Paul for a deep conversation about the growing problems with the politics of science and how it will evolve going forward and what all of this means for our collective humanity plus some poetry, this week on Spirit Gym.Learn more about David and his work at the Galileo Commission, Beyond the Brain conference series and Inspiring Purpose. Listen to his podcast, Imaginal Inspirations, on Apple Podcasts or wherever you listen to podcasts. Check out David on social media via Facebook and LinkedIn.Timestamps3:06 What is your boggle threshold?8:52 The politicization of science.20:01 The war between pharmaceutical and naturopathic approaches to human health over the past century.31:57 David reads his poem, It is always time.41:02 What has science become and how will it evolve going forward?51:38 Who are the good guys and bad guys?1:01:42 “If we lose our humanity, we've lost everything.”1:12:48 Reciprocity or instrumentalism?1:25:39 “You can't have a theory of everything without consciousness.”1:34:25 Do you distinguish between the conscious mind and unconscious mind?1:45:15 Gradual universalization.1:55:09 David reads his poem, Anchoring presence.ResourcesFollow the Science: How Big Pharma Misleads, Obscures and Prevails by Sharyl AttkissonPaul's Spirit Gym conversation with Federico FagginThe Divine Feminine Tao Te Ching: A New Translation and Commentary by Rosemarie AndersonSurvival? Death as a Transition by David LorimerA Quest for Wisdom: Inspiring Purpose on the Path of Life by David LorimerFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz) by Brave as BearsAll Rights Reserved MusicFit Records 2024Thanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20Wild PasturesCHEK Academy We may earn commissions from qualifying purchases using affiliate links.

Check out Serena @serenatheblessed and linktr.ee/sirbrantheblessed ! Thank you, Serena!

Friends Cathy and Hillary join us once again to share their own experiences; their parents chime in with their own perspective.  Connect with Spiritual Medium Marilyn Kapp Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit with writer, poet, picture book author, educator and zine maker Rae White (they/them). We discuss Rae's poetry collections, their first picture book All The Colours Of The Rainbow, our love for trans and gender-diverse people, counteracting hate with intentional creativity, finding ways to be in our body again, the privilege of being out and proud and the significance of The Mummy films in our lives!

Are people over critical when it comes to judgement and acceptance of individuals? Do you think.men are expressing there cold heart more then ever before? Is what's going on in our society a response to men giving to much ground? Mother's goingnon social media for all the wrong reasons

In a world where your potential clients are constantly inundated with marketing content, how do you create trust and ensure your property management business sticks out? In today's episode of the #DoorGrowShow, property management expert Jason Hull sits down with Dan Lievens, Founder of Share One, to talk about the benefits of collecting and utilizing client testimonial videos. You'll Learn [01:56] Getting Started as an Entrepreneur [08:41] The Impact of Social Poof and Positive Reviews [15:39] How to Ask Your Clients for Video Testimonials [24:53] Handling Objections and Retaining Clients Tweetables “Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever.” “If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof.” “The ability to be able to create human connection in any marketing or any business, I think is absolutely critical today.” “A lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician-level work.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Dan: Even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:00:06] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers.  [00:00:15] Jason: Welcome DoorGrow property managers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management, growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. All right. My guest today is Dan Lievens. Dan, welcome to the show.  [00:01:23] Dan: So glad to be here and looking forward to meeting your amazing community here. Thank you.  [00:01:29] Jason: Awesome. So Dan and I, we met at a local mastermind in the Austin area, which is really cool because I need more friends and I was like, how can I meet some? I'm in all these different masterminds, but I'm like you're traveling all over the US I'm like, I don't get to hang out with any of these people that often. So yeah, so I joined a local one and there's some really cool people in that group, which is really awesome. [00:01:53] Jason: So Dan's one of them and Dan, why don't you give us a little bit of background on yourself as an entrepreneur and then we'll get into what you do.  [00:02:02] Dan: Yeah, absolutely. So, this is actually my 12th business and in a variety of different industries from technology to health and wellness. [00:02:12] Dan: And my last big venture was opening up coworking facilities in the Philadelphia area. So I was one of the first people to open coworking facilities there and basically catering to startups and small businesses. And we very quickly became a business incubator and a business accelerator and supporting, you know, small startups and getting going right? [00:02:35] Dan: And what I noticed pretty quickly was there is a pretty high rate of failure, and the rate of failure was primarily due to not necessarily the idea of being bad but more the lack of the ability to communicate the value proposition. So that's when I kind of pivoted and said, "Hey, how can I continue growing my impact and helping these folks?" [00:02:56] Dan: That's when I started getting into marketing, really helping them be able to communicate a little bit better in terms of why they do what they do and really meeting the clients where they're at. And so we started getting into video production and pre pandemic, we had a huge video studio with audience, live audiences and all sorts of recording stuff. [00:03:18] Dan: And then the pandemic hit and that's when we kind of realized that, "Hey, at the end of the day, yes, fancy videos are good to have, but what's really going to help people move the needle is social proof. So how can we create a service for businesses to be able to leverage social proof, in other words, video or testimonials basically, to give consumers exactly what they're looking for?" [00:03:42] Dan: So if you're in a market to, you know, rent an apartment or to buy something somewhere, the first thing you do is you look at reviews and So that's how Share One began is really being able to help businesses capture legitimate social proof to grow their businesses.  [00:04:00] Jason: Yeah, awesome. Business can be tough. And like you're saying, there's a lot of good ideas out there, or there's a lot of people that think they have good ideas and you know, I've noticed not everybody tests those ideas. They just, they think the idea is so good, they're like, "everybody else has to love it." And they're surprised when nobody else has the same taste as them. You know? Other people don't love it. Or there's so many pieces that go into it kind of like the book The E Myth Revisited, a lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician level work. Usually like "I can bake a cake, so maybe I should start a bakery business," you know? And then they're like, "Oh, accounting, marketing, sales, prospecting, like all the details, inventory, all the stuff besides baking a cake is where they get hung up on and they get frustrated. [00:04:59] Jason: And then there's just people that are just really bad marketers. They just don't know how to get the message across. Sometimes you run into the opposite problem though, right? Like I've had coaches and people I've worked with that were really great marketers, but their stuff wasn't super great. [00:05:14] Jason: I've had that situation happen as well. But even if they were great marketers and their stuff wasn't great, they still were making money... unfortunately. [00:05:25] Dan: Yeah, absolutely. You know, most entrepreneurs, you know, me included, we find a passion, we find a purpose and we come up with some kind of a amazing technology or whatever that may be. [00:05:35] Dan: And then, you know, our personality is just jump in and do it, you know. And it's so valuable now to really kind of take a step back and understand, you know, what the consumer wants and it goes beyond that. I think it really goes into, you know, even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:05:58] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers. Right. And then even as time changes as AI comes in, which hopefully we can talk about a little bit today the landscape changes and consumer behavior patterns changes and what people are looking for changes as well. [00:06:18] Dan: So to, to have that finger on the pulse of, "Hey, what are my prospects actually thinking? What's going through their head?" Is a constant exercise that I think every single entrepreneur needs to do. And then from that perspective, it's like, okay, how do I reverse engineer what's in their mind? [00:06:34] Dan: How do I meet them where they are? Create the language and then slowly kind of invite them into the product and service that you're offering.  [00:06:41] Jason: Yeah. Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever. Right? Like what I did to grow DoorGrow in the beginning doesn't work anymore. [00:06:53] Jason: Right? Some of the things that we were doing, like I had LinkedIn automation that was able to generate profile views. And then people would look at the profile view and go, "Oh!" And it's like "somebody viewed your profile." So they go look at mine, which I had set up like a sales page and then I was getting messages and then I would message them, "Hey..." I was getting friend requests or whatever you call it, connections on LinkedIn. [00:07:16] Jason: And then I would send them a message. "What prompted you to reach out?" And then they started clamping down on how many views you could generate a day. And like, then the automation, like, and eventually that whole mechanism pretty much died, you know, and then it was Facebook groups for a while. For a while, the Facebook algorithm was heavily aligned towards Facebook groups. [00:07:34] Jason: So that went crazy for us there was a time where it was like, you know It was just, you know, organic Google was doing its thing. We still get business through that, but you know, it's always evolving as well, which is a challenge. Now, one thing that has always worked well, always, is testimonials that has always worked well for us. [00:07:56] Jason: And so we have more testimonials. I realized this early on. If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof. That's the ultimate evidence. And so gathering testimonials has always been a like a focus of us at DoorGrow and we have more video testimonials than any other coach or consultant in the property management space. [00:08:24] Jason: I mean, we've been doing this a long time, but we're also really good. But the challenge is how do you show that you're really good in a way that people believe it? Well, I just capture other people's results. So we're always having clients share their wins on our calls and then we're recording it and stuff like that. [00:08:41] Jason: So what, what prompted you to start to focus on testimonials as a business idea?  [00:08:48] Dan: So I do have, you know, pretty strong tech background. So being able to leverage the technology and human resources to be able to give businesses truly what they need. Just as an example we'll take care of the entire invitation interview process with the real producer and edit everything down for less than 200 a piece, right? [00:09:09] Dan: So our next competitors to do the same thing. are $3,000 to $5,000. So we've really, you know, grown this entire business to be able to scale and give businesses exactly what it is that they need. And as I mentioned before, over the years, it's like, yes, you can get super fancy with different things. But video testimonials today by far are the strongest piece of marketing content that you can use as you just mentioned. There's research that says there's an up to 62 percent increase in conversions. So the conversion could be a schedule, a call or schedule, a visit, or, you know, fill in the form. An increase of 62 percent if you start showing video testimonials on pages. [00:09:51] Dan: And today, recent research also shows that 82 percent of consumers have some level of suspicion towards written reviews. That includes Google, Yelp. Amazon today employs 12,000 full time employees just to track down fake reviews. So, you know, talking about market change, right? So that is definitely something that's changing. [00:10:10] Dan: And so being able to capture somebody in the comfort of their homes or their offices, truly speaking from their heart and sharing where they were before and how they met you and what your lives look like today and sharing that transformation is, you know, ultimately the most powerful thing you can do because it's believable, right? [00:10:29] Jason: Yeah, it's reality. It's not AI. It's not you know, even text testimonials, like on Amazon, there's lots of fake reviews. Like, you can have fake text. Somebody could type out anything. You got to chat GPT. "Type out a fake review that sounds credible," you know, or something like this. [00:10:46] Jason: Yeah.  [00:10:47] Dan: So be super careful with that. If anybody out there is, you know, starting out and you're looking for some kind of social proof on your website or anything, the FTC had a new bill in October really cracking down on people that are using fake reviews, $27,000 fine, and just some really crazy stuff. [00:11:05] Dan: That's, you know, consumer protection.  [00:11:07] Jason: You have to be able to back it up. So, yeah, you put some text on something with a testimonial, if you have the video original of that, you're good, right? [00:11:15] Dan: Yeah, absolutely. So yeah, in my company, we take a lot of care in terms of certifying that every single video that we conduct is a true human transformation. [00:11:24] Dan: So it's a critical component, but at the end of the day, it's like, you know, any listeners today. What's the first thing that you do when you go on Amazon? You look at the number of reviews, look at the number of stars. Is that like four? Is it four and a half? Or is it five? Right? [00:11:36] Dan: And then we scroll down and say, does anybody have any videos? And do these things look legitimate? Right? It's, that's the first thing that we, that anybody does when purchasing something new. And that's part of human nature, right? Dr. Robert Cialdini has a really famous bestseller book called Influence. [00:11:52] Dan: I don't know if you've read that. It's all about the psychology of persuasion. And in there, he mentions that, you know, out of 95 percent of all consumers are what they call imitators and only 5 percent are initiator. So what that means is only 5 percent of people will be open and willing to go be that first person to try something, right? [00:12:15] Dan: Yeah. 95 percent of consumers are waiting for some kind of social proof. They're imitating somebody else's results.  [00:12:22] Jason: That's why the bandwagon approach is so effective. Most people on the planet want safety and security. It's more important to them than freedom or fulfillment in life. [00:12:35] Jason: They want safety and security first. Those people are not entrepreneurs They work for entrepreneurs. Entrepreneurs are a small percentage of people and they value freedom and fulfillment over safety and security. We want that too, but our priority is in a different order.  [00:12:50] Dan: Yeah, absolutely. And I think, you know, even attracting tenants or you know, bigger decisions to there's especially with the age of AI. [00:13:01] Dan: So I personally believe that we're going into next six months to a year. I mean, things are moving so quickly right now is that there is going to be a revolution or direct kind of already is of like humans against bots, right? So the ability to be able to create human connection in any marketing or any business, I think is absolutely critical today. [00:13:22] Jason: And  [00:13:22] Dan: most people aren't doing it. So you can definitely be ahead of your competition if you start leveraging and building that human connection into your marketing. And one of the easiest way of doing that is allowing your happy clients to tell a story.  [00:13:35] Jason: Yeah, I totally believe that. I think, you know, that all the interactions that AI can do are going to put a premium on humanity. Human connection and human conversation and human relationship is going to be a premium luxury product in some way. And so that's one way to set yourself apart always is to go deeper and to show care  [00:14:03] Dan: Yeah. [00:14:04] Jason: Most companies are going to leverage ai and people are going to leverage ai to go wider but it's not going to have the same depth AI doesn't have that soul. Might get there. [00:14:14] Jason: Yeah, I can see that. And that'll be important. The other challenge I've noticed though, with gathering testimonials is that if I do it, It feels a little awkward and it feels a little forced. Hey, what do you think about my business, you know? And so I think there's an advantage in what you're doing. And then like I know what it takes. Like we have somebody on my team that can edit video and can reach out and like do interviews. And like this is a difficult thing for the typical business owner to like go and do. It's like almost a whole nother thing, a whole nother business or something that we've had to incorporate over the years. And our best testimonials are the unprompted things that we randomly captured during our calls, which we do three, one hour calls weekly coaching clients, group calls. And we just. Have the whole thing recorded. So we capture stuff constantly, just unsolicited, unprompted, great things. [00:15:14] Jason: But when I have to go ask the client, "Hey, how did you like this event?" It just gets awkward and it's not as effective and they can't think of what to say. And they're like, oh yeah, it's really good. And I'm like, "no, tell me about all the problems you had and tell me about all the success we've helped you create." [00:15:31] Jason: But in that moment, they're like, "oh my gosh, I'm taking a test right now in front of a camera. I don't know what to say." And then I don't get something good. So.  [00:15:39] Dan: Yeah, there's quite an art to doing that. And the word awkward definitely sticks out like a sore thumb from the invitation, like asking your people, "Hey, would you record a video testimonial?" All the way to interviewing them as well. [00:15:53] Dan: So we take a slightly different approach. And the invitation, we have a 47 percent success rate in getting your clients to show up for an interview. And that's all about the way our white glove invitation process works. [00:16:06] Jason: This is like all of their clients that they give you their information, you reach out and you can get about half to give you a full testimonial. [00:16:16] Dan: Yeah. [00:16:17] Jason: It's an amazing stat that I'm just saying, by the way, everybody, imagine if you got half of all of your clients to give you testimonials, you would look like an amazing business.  [00:16:27] Dan: So whether you're doing it yourself or somebody else, let me just give you a couple of pointers. We never use the words "video testimonial." [00:16:34] Dan: So it's always something along the lines of, "Hey, I realized that, you know, you've been living here for a month and you seem really happy." Or, you know, "you've recently had a transformation...  [00:16:44] Jason: We've managed your property for a while.  [00:16:45] Dan: Yep. So think something along those lines and say, "Hey you know, there are a couple of really cool individuals that we're trying to bring into our community, and they're on the fence about moving here, if they could hear firsthand what it's like living here from somebody like you, I think you'd have, you know, great neighbors, right?" Something along those lines. "Would you be open to meeting with one of our producers just for a quick 15 minute chat over video, just to ask you a few questions about your stay here? And you know, your story can be truly inspiring to others. And maybe you'll meet some new neighbors," something along those lines, right? So really getting creative and the invitation don't ask for video testimonials, really about, hey, how can you as the client contribute to somebody else's wellbeing, right? That's another human nature thing that's important. And then being able to pass it off to say, "Hey, when you meet with my producer," so it becomes less of you know, it's almost like if I said, "Jason, I'm going to send a news crew to your house tomorrow to interview you."" [00:17:41] Dan: You'd be like, "Oh my God, great!" Like you feel honored. Right? So that's the kind of invitation that we're trying to create here too.  [00:17:46] Jason: Yeah.  [00:17:47] Dan: And then honoring their time, honoring their stories and being a super, super easy, you know, real human being kind of conducting the interview and our 15 minute interview, it gets edited down to, you know, sometimes 60 seconds, maybe two minutes tops just for the golden sound bites that you need to help your your free marketing conversions. [00:18:04] Dan: So yeah, don't go out and ask for video testimonials. That's not going to go over very well. Just get creative with the invitation.  [00:18:10] Jason: Yeah. Good tip. So explain how your service works and what it is and what it's called. And like, so that people can understand the advantage that this can give them.  [00:18:21] Dan: Yeah, absolutely. [00:18:22] Dan: So we're a membership model. We are currently $189 per month to be a client of Share One. And we take care, as I mentioned before, the invitation. So we'll invite your clients. We'll remind them, answer any questions, scheduling and all that. And then basically schedule a call with one of our producers. [00:18:39] Dan: All of our producers are going to be highly trained on the specifics of what you're looking for. So your branding you know, what locations you're trying to fill, whatever that may be our producers already know going into the interview, what the soundbites are you looking for? And we'll basically coach them into answering questions. [00:18:55] Dan: So we'll help them with their cameras a little bit, their lighting. And say, Hey, why don't you finish this sentence and, you know, make sure it doesn't ramble on and on. So we're literally producers looking for these soundbites. So we'll coach them into basically saying the things that we need them to say. [00:19:09] Dan: And that 15 minute interview gets edited down. We add captions and then we deliver that back to you. And from inside of our portal, you can easily say, "Hey, this is a cool testimonial. I want to run it as an Instagram Reel or Facebook ad or anything like that. And we'll recut and reedit everything for you. [00:19:27] Dan: So we're basically completely done for you video testimonial service. Yeah, so we're affordable. We're white glove and we're extremely effective at what we do.  [00:19:38] Jason: Yeah, I mean at 189 a month, it's an absolute no brainer. Just the cost of getting people to do this stuff, or trying to go out and get cheap places to do it, like to edit some video that you capture yourself, the quality's just not going to be there. [00:19:53] Jason: I think the magic is probably in the coaching and in the right questions and in the process and then the editing, putting it together is going to make it all work.  [00:20:02] Dan: And then once you have the video testimonial, we have a couple of really cool new piece of technology that we can automatically push testimonials to certain parts of your marketing assets. [00:20:13] Dan: So we have a, like a floating widget that can sit in any corner of your website that says video testimony. As soon as you click on it, it pops up and people can start watching mobile friendly. You know, when consumers are about to take action. So whether it's a book a tour or schedule a call, there's this anxiety inside of them when they click that. So we have this really cool inline widget that can sit underneath the buy button or schedule button that basically it's just a whole bunch of videos that they can watch some quick social proof in terms of that they're making the right decision. [00:20:44] Dan: Send them over the edge. [00:20:45] Dan: Absolutely. So as a member of Share One and we'll push all those videos automatically as we collect them onto the different parts of your marketing assets.  [00:20:54] Jason: Yeah, nice. So this can be it like there's a code snippets that you can embed on your website stuff like that. Very cool Yeah, we found that conversion rates increase... we'll do on our websites that we do for clients, I call it a testimonial sandwich. So basically we have the main call to action form that's lower on the page and we'll put like maybe two testimonials above it could be videos most of the time It's like a face image and text and then below that we'll have testimonies that have been gathered from their review websites, but videos would maximize if you just had two or three videos that somebody watched before signing up with you, there's a scripture in the Bible that says "in the mouth of two or three words shall every word be established." [00:21:41] Jason: There's this thing that happens in people, if they watch two or three videos of testimonies, or even just see that you have two or three, and there's some sort of headline below them that, like, sums up what it's about, they'll just believe it. They think that this is how everything happens at your business. [00:21:56] Jason: And so the power of just having even two or three videos, now if you have a lot, and you're able to continually gather these from clients, and then maybe leverage getting them to give you positive reviews on review sites, as well, then maybe after they leave the video, there's this other thing, I think Cialdini talks about this as well, that once somebody takes a certain action, they're more likely to believe in that like a positive action towards a business are more likely to want to continue to do that. [00:22:27] Dan: Validates their decision, right? [00:22:29] Jason: Right. And so once somebody gives you a positive review like if a tenant gives you a positive review or an owner gives you positive review, what happens is they tend to have a longer lifetime value. They stay longer and then when you have a problem because something inevitably comes up. The tenant gets frustrated, or the owner gets frustrated about something. [00:22:51] Jason: They're more likely to give you the benefit of the doubt, because previously they acknowledged they had a good experience with you, and they're more likely to say, "Oh, they'll figure it out. And so, it just makes business easier. What we coach our clients on is the best time to get a testimonial or a review is at peak happiness. And for most tenants and owners, that's usually around tenant placement. That's once the tenants in place, the tenant's happiest and the owner is now happy. "Hey, I've got a tenant and they're paying rent," and that's when everybody's happiest. And so during their and owner, new client onboarding processes. [00:23:29] Jason: They could build in this connection with you guys to give you their info and you reach out and ask about their experience. And our usual script for clients when we're coaching them to do this directly is that they reach out, point out the good that they've done for them so far, and then ask them the loaded question, like how do you feel we've done so far? [00:23:51] Jason: And then they're like, "Oh, well, you just told me you did all this you took care of that leaky toilet. You did this and property is ready for me And yeah, it's been great." " What's your experience been like with ABC property management so far?" "Oh, yeah It's been great." Because you just pointed out all the good. For the owner, you're like we got a tenant in place. We got the rent collected should be hitting your bank account in the next couple days. Like how do you feel ABC property management's done so far?" [00:24:15] Jason: "Oh, yeah. You guys are great." "Awesome We love hearing that would you be willing to share that feedback with us online? Or would you be willing to share that feedback with somebody else? That would really help us out." "Oh, yeah." So, it's called the Law of Reciprocity. They want to reciprocate, because you pointed out that you did something for them. [00:24:35] Jason: Yeah, there's kind of this debt or this leverage and they're like, "yeah, sure. I'd be happy to. Awesome. I'm going to have our producers-" you say right? "Our producer reach out and they'll do a little interview with you and I think you'll really enjoy it, and we're really good at making you look good." [00:24:51] Dan: Yeah, so great point. [00:24:53] Dan: I mean, testimonials build trust ultimately, right? And trust lasts a very long time. So even being able to send testimonials to existing tenants or existing owners as a reassurance, like, you know, if an owner has been with you for years, it's like, "Hey, If they're ever doubting about leaving us, let's send them like a case study or something, you know, once every six months or so, just to kind of reaffirm that you guys are really good. [00:25:15] Dan: So, so we actually have technology. We actually have technology that can build into the CRM process to know exactly when to reach out. So that can be automated. And we also upon completion of the video testimonial, we automate the whole Google or Yelp or any other types of site reviews. Automatically for the people that we interview and then one more thing I want to touch on Jason is objections, right? [00:25:37] Dan: So video testimonials are super powerful to use to address all objections before they even come up. So if you know right off the bat that nine times out of 10 people are going to say, well, you're, you know, such and such place is cheaper or other property managers or, you know, only charge 8 percent or whatever." [00:25:55] Dan: Then using the video testimonials and you can cue your producers into collecting that as like, "Hey, initially I thought that going with X was going to be a little bit more expensive, but little did I know they took care of X, Y, Z." Right. So being able to have those little seeds or saying, "Hey, you know, yes, this apartment building is probably not the cheapest around, but I'm so glad I chose this because of XYZ. So being able to take those objections and understanding how to reverse engineer these interviews to be able to get those soundbites that are going to help you with your closing.  [00:26:24] Jason: So this is something that your producers are trained on. That is in part of your onboarding process with new clients, then it's probably to identify what actions or challenges do they tend to deal with? [00:26:36] Jason: And then as you're gathering testimonials, it becomes a goal to offset those.  [00:26:41] Dan: Absolutely. So every new client that comes on board, we do a deep dive really understanding. who their audiences are going to be, who they're trying to attract, where these video testimonials are going to be displayed where these people are coming from, essentially trying to understand like what's in that prospect's mind frame, like what are they looking at when they're watching this? So that we can really kind of, you know, hit a home run for them. [00:27:03] Jason: Yeah, I love this. I think good testimonials are more important than most companies' marketing. They're more important than most companies' websites. They're more important than most everything that a company does to try and get new business. They don't understand the impact. And if you have negative reviews, which is like the opposite, it's like a clamp on anything that you could potentially do in your entire sales pipeline, any marketing you do, anything else, if you have negative reviews. People will check you out. People want to know, can they trust you? So they're looking for indicators. Even if they heard about you word of mouth or whatever, they might still go check and they're like, "well, they have a bunch of bad reviews. Maybe we should do some more research and find another company." And so the impact of that, I think is often underestimated. You can have the ugliest website. You can have the worst branding. You can have all the other leaks that exist in businesses, but if you have great testimonials and great reviews online, people will still work with you and those will be warm leads. [00:28:08] Jason: Like they'll trust you. There's stats that suggest that people trust online reviews or testimonials as much as word of mouth from a trusted friend or advisor if the reviews are credible, unlike some on Amazon. And then, so like the conversion rate or the close rate then is really high and you don't have to have as good of a website, you don't have to be as good at sales. You don't have to be as good at marketing. Good testimonials and good feedback really solves a myriad of marketing sins.  [00:28:37] Dan: Yeah, absolutely. And then it's reputation management too. So if you do have some bad reviews on Google, you can easily upload videos onto your Google business profile and you can upload positive video reviews. [00:28:49] Dan: And when somebody reads something that's written that's negative and they go to your website and there's what we call wall of love, which is basically a whole bunch of videos saying how great, you know, you are, that's a game changer.  [00:29:00] Jason: That's an outlier. That negative review is now an outlier. You know, owners know that there's going to be upset and negative tenants. [00:29:06] Jason: And that's a given in property management. But they want to know that you know how to deal with those situations and that you're making changes or improvements or whatever. So having good responses is also can be important on those reviews. So having a whole wall of proof, yeah, that overcomes a lot of challenges. [00:29:24] Jason: So well cool, Dan. I appreciate you coming on the show. I wanted to announce Dan, you're coming to DoorGrow Live. You're going to be talking at our event in May about some of this stuff, but going even deeper into how people can have an impact in a way that I think would help grow and scale their business, which was what we're all about at DoorGrow. [00:29:45] Jason: And so everybody, make sure and go and check out the details at doorgrowlive.Com. And we were bringing in some really cool experts that are going to be talking about a variety of different things. And Dan is going to be one of those. So really excited to have you at that, Dan.  [00:30:02] Jason: Super excited. Can't wait for it.  [00:30:05] Jason: Yeah, that's going to be really cool. And so if you want to take things to the next level and grow your business, this is the place to be. And can you give them a teaser of what you might be sharing at this?  [00:30:15] Dan: Yeah, absolutely. So, being able to present actual case studies in terms of property management and give solid advice and examples on how you can immediately start using video testimonials and leveraging social proof to be able to increase your conversions and also teaching you how to collect them. [00:30:33] Dan: And everything to do with social proof. So I'm super excited about that.  [00:30:37] Jason: This will be really cool. So make sure to get your tickets to DoorGrow Live. Go to doorgrowlive.Com. Dan, I appreciate you coming on the show. How can people learn more about Share One and get connected with what you're doing? [00:30:51] Dan: Absolutely. So our website is www.share.one O N E. And I think, Jason, we might put something nice together for your listeners and we'll add that to the show notes.  [00:31:01] Jason: Awesome. All right, appreciate you coming and hanging out with us here on the DoorGrow show and excited to do more stuff with you in the future. [00:31:08] Jason: All right. So, if you are a property management entrepreneur and you're wanting to grow your business, add doors, reach out to us at DoorGrow. We can help you with that. So until next time, everybody to our mutual growth. Bye, everyone. [00:31:19] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:31:46] Jason: At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

What's the #1 secret that skyrocketed my success 400% last year? It's the same principle billionaires use to build empires—and today, I'm revealing it.Kris Krohn shares a game-changing principle that has propelled his success to the next level—the Law of Reciprocity. He recounts a life-changing experience with a billionaire who sought his breakthrough expertise and reveals the secret to creating powerful relationships with the world's most successful people. Learn how to serve without expectation, position yourself for massive opportunities, and leverage the power of proximity to catapult your business and life forward. Ready to break through? This episode will show you how.

Check out this episode wherever you like to listen or watch podcasts! Episode Page: vinneychopra.com/podcast/ Youtube: https://youtu.be/BuhIbP-XtSA Spotify: spoti.fi/423B4fz iTunes: apple.co/3tQ9Tsf   ——  

‍Ever wonder why some patient interactions just click while others fall flat?In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a strong foundation. Discover why mastering the art of first impressions through nonverbal cues like eye contact and open body language is your key to rapid trust-building.Harness the Reciprocity Principle by understanding the power of giving first to foster a sense of gratitude and trust among potential patients. We'll guide you through using the familiarity effect, social proof, and loss aversion to create compelling marketing strategies that emphasize connection and urgency. Transform your storytelling approach by weaving emotionally resonant narratives that leave lasting impacts. Additionally, learn how small commitments can pave the way for deeper patient engagement, setting the stage for success in practice growth.What You'll Learn in This Episode:Techniques to establish trust with potential patients quickly.The importance of nonverbal communication in making a positive first impression.Tactics for leveraging reciprocity and social proof effectively.How familiarity and repeated brand exposure foster trustworthiness.How to evoke urgency through loss aversion in marketing strategies.Storytelling methods that create emotional connections with patients.The role of small commitments in building long-term patient relationships.Tune in now to boost your ground marketing techniques with proven psychological insights!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍People:Joshua ScottDr. Christopher PhelpsRobert ZajoncP.T. BarnumDaniel KahnemanAmos TverskyRobert Cialdini (Cialdini's Six Principles of Persuasion)Seth Godin "Facts tell, stories sell"‍Books:Influence: The Psychology of PersuasionThe Trusted Advisor‍Marketing Tools/Services:Google AdsStudio 8E8‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: The psychology behind ground marketing. So I hope you enjoyed the overview of ground marketing. Now, this is the psychology behind ground marketing, understanding human behavior and building trust. This is essential to know how to ground market effectively.Now, ground marketing is more than just physically reaching out to potential patients. It's about forming genuine connections that lead to long term trust. Now to master ground marketing, you have to understand the psychological principles that govern human behavior, influence decision making and establish credibility.Now here's some unique and profound and researched back insights into how psychology applies to ground marketing, ensuring a strong and lasting impact. First thing is the trust formula. Now this is the psychological blueprint trust. Equals credibility, plus reliability, plus intimacy and self interest.Okay. That's by Charles H. Green in the Trusted Advisor. Now, the key to effective ground marketing is to maximize credibility, reliability, and intimacy while minimizing perceived self interest. The moment people feel like they're being sold to, they instinctively raise barriers. However, when approached with genuine care, expertise and value, they become open to engagement. Number one, credibility, right? Can they believe what you say? Do you have expertise, professionalism and brand presentation that all matters? Credibility, reliability. Can they count on you to follow through?So showing up consistently fosters subconscious trust. This is why we say, Hey, be consistent with your ground marketing. It proves reliability and three intimacy. Do they feel safe sharing their problems with you? So that means you've got to have empathy and active listening. That's crucial. And then for self interest, if your motives seem profit driven, if you look way too ambitious, people withdraw instead.Frame your marketing as helping rather than selling. So that's number one, the first principle, the trust formula.Two is the science of first impressions. Now, this is amazing. Seven seconds to win or lose trust. That's all you have. Neuroscience suggests that people form impressions within seven seconds of meeting someone. These impressions are 70 to 80 percent emotional. And it's based on nonverbal cues, such as body language, tone of voice, and facial expressions.So keep these things in mind right now. One, eye contact and open body language. Studies show direct contact without staring, don't make it weird, this increases perceived trustworthiness. Open palms signal honesty. kind of like a hug, right? Or you're going in for a handshake. Two is mirroring. Subtly mirroring someone's gestures and speech patterns build subconscious rapport.So if they're like, yeah, you know, I'm not feeling so Mirror that, Oh, you're not feeling so well. Yeah, kind of a thing. Okay. And then three is dopamine and the power of smiling. As you know, people can tell when you're smiling over the phone, right? A genuine smile releases dopamine, increasing positive emotional associations.So how can you apply this? Well, When engaging with potential patients at local events or businesses, right? Your physical presence is just as important as your words. Approach with open energy, a welcoming tone and attentive listening to establish an instant psychological connection. So do those three things, okay?That is the science of first impressions. Number three, this is something we talked about in the first episode. The reciprocity principle. Why giving first works. Christopher Phelps is huge on this. I know that This is a book influence written by Robert Childenny and it's the psychology of persuasion.And he mentions people feel obligated to give back when they receive something of value. So one of the strongest psychological drivers in ground marketing is reciprocity, the social norm that compels people to return a favor. So in marketing, this means. Providing upfront value without expectation, which naturally triggers a desire to reciprocate.Three things on how you can do this. Number one, tangible reciprocity. So like you're giving free samples, exclusive discounts, or helpful resources, right? That's one. Two, social reciprocity. Offering a warm introduction, referring someone to another trusted business or providing helpful advice that builds goodwill and three emotional reciprocity, expressing genuine appreciation and making the interaction about them rather than you fosters deep engagement.So you can apply this like this instead of immediately trying to pitch a service, offer a small unexpected gift or insight. Maybe a dentist at a farmer's market might give away customized smile friendly snack packs while offering oral health tips tailored to the audience, right? Hey, have some snack packs on us for free as you tour the farmer's market.You're doing this principle when you apply that. And so much more, right? So that's the reciprocity principle. Now, number four. the familiarity effect, how repeated exposure builds comfort. This is huge. Okay. There's something called the mere exposure effect. Now, the more someone is exposed to a brand, the more they subconsciously trust it, this psychological principle was first identified by psychologist Robert And he suggests that familiarity breeds likeability and credibility. Now there's three things to this. Number one, repetition, which equals trust, right? People need multiple positive encounters before making a decision. His community presence, repeated appearances at local events, schools, and businesses reinforce familiarity and three consistency in messaging using the same colors, slogans, and branding strengthens brand recall.So that's huge, by the way, don't continue to change a ton of numbers based on I'm using this number to see the ROI. Now we're using this number for mailers and ads to see the ROI. Now we're using this number to see the ROI for Google ads. It's too many numbers. There's no consistency in that, be consistent.Now, when it comes to ground marketing, successful ground marketers maintain a visible, non intrusive presence within their target community, instead of a one time event. Aim for monthly engagements at key locations, ensuring Potential patients feel comfortable seeing and recognizing the brand.this is huge. So if you feel you went to an event and that event was great, fantastic. And you go another time and it was great, fantastic. Continue to show up at this event. So I'm going to give you an example. Let's just say you do an event at a daycare and every month they allow you to go in there and set up a booth and it goes good.Continue to show up to that one. Instead of trying to do a ton of other events. One time only you could do one here and there, but make sure you build a foundation in specific locations, especially if that's where your target demographic is. So that's four. That is the familiarity Five is the social proof. People follow what others endorse. P. T. Barnum says nothing draws a crowd like a crowd. Now humans are wired to follow the lead of others. A concept known as social proof.When people see others endorsing a business, they feel safer engaging with it. Three things you need to do with this. Number one, strategic testimonials. Instead of generic reviews, you story driven testimonials featuring real customer experiences. This is why video testimonials are huge. Video testimonials gone are the days where you write down the testimonial and then put the patient's name and no pictures there or anything.It's just. A word and a random person's name, that's gone. That's dead. Don't do that no more ever again. If that's on your website, take that out I guess the second best thing you can do is picture testimonials, right? Like actually having the patient's face and then the wording, but video testimony, okay. So strategic testimonials, that's number one. Two is live demonstrations, publicly showcasing a positive customer experience creates a ripple effect. So continue to do that. And three is influencer and community partnerships. And we're going to talk about this later on.In a couple episodes, but influencer and community partnerships aligning with local influencers, well known figures, or community leaders enhances credibility. And you can apply this like this. You can encourage happy patients to leave video testimonials at community events. Alternatively, showcase real time transformations right before and after smile previews in public settings to drive curiosity.So show the before and afters, real life testimonials, show the video testimonials, but at the same time, if you're at a huge event you know, some of your patients are going to be there, take advantage of that they're on a dopamine effect right there. Endorphins are running.They're excited to see you. Hey, can you do a video testimonial for us right now? So that is social proof. Number six. Loss aversions. Why people fear missing out.Now, Daniel and Amos, Daniel Kahaneman and Amos Berski, they mentioned people are twice as motivated to avoid losses than to gain equivalent. The principle of loss aversion suggests that people hate missing out more than they love gaining something new. This is why time sensitive offers, exclusivity, and scarcity based promotions work so well in ground marketing.Give me an example. It's a limited time offers, The first 10 signups get free teeth whitening. Watch when you do that, how quickly people will run and sign up. And it's up to you at that point to say, you know what? I'm going to extend it 10 more just for right now, just because of you, I'm going to give you one more free one, right?One more free one. And you can continue to add that and say that to every single person. Everybody can get it. A hundred people can get it right. But you can say, I'm going to give one more free one just for you. They're going to feel extra special. The person signing up. And trust me, they're going to feel extra obligated to show up to that appointment to limited time offers.Second is scarcity effect. We only have 20 appointments slots available this month. Scarcity, right? FOMO, fear of missing out, creating a social momentum, right? Join 200 plus families in our smile club. Things like this encourages action. So create something, the social momentum. And you can apply like this, use subtle urgency when speaking to potential patients.For example, instead of saying we're offering a free consultation, say we have a few free consultations left this month. Would you like to claim one? And you can even get specific, we have three, we have two consultations left this month for free. What's your name and number? So I can put you down, right?Because it's gonna run out. And then watch them put their name and number down. So that is the loss aversion. This you can call it FOMO almost, right? Why people fear missing out. Seven, the power of storytelling. Emotion beats logic. Now you hear Joshua Scott from Studio 88 talk about this quite a bit, So facts tell stories sell. That's by Seth Godin. People don't remember statistics. They remember stories. Ground marketing thrives on relatable, emotionally compelling narratives that make impact. Give you an example before and after patient stories. Share real experiences where treatment changed someone's confidence or life.We know it changes smiles, but how did it change their confidence? How did it change their life? Share that personal journeys. Why did you start your practice? Authenticity breeds connection. Always, if you are a startup, if you haven't opened up yet and you're listening to this right now, please share that in your social media, share that story, share your personal journey.Why did you start your practice? Ask yourself that push record and just riff. Just talk why you started your practice. This is the beginning of your journey. You're going to see a lot of connections happen this way in a lot of new patients. And then three is emotional hooks, right? Use sensory language and patient driven success stories to make your message resonate.I'll give you an example of how you can do this. Instead of simply listing services, tell a short, powerful story at community events. For example, Last year, a mother came to us worried about her son's self confidence due to his teeth. He was being bullied. After Invisalign, he now smiles in every school picture.Look at the before school pictures. Look at the after school pictures. After Invisalign. Look at his confidence. Look how his life is changing. This kid will remember this forever. He will remember what you did forever. You changed his life. That's why we love what we do. And kind of continue with that point on right stories like these create an emotional anchor, making your brand more memorable.So that's the power of storytelling. Eight is the commitment principle. Now these are all principles when I'm mentioning involved in ground marketing, okay, the commitment principle, small yeses. Lead to big yeses. This is so huge. Robert Chiodeni says people who commit to small actions are more likely to commit to larger ones later.By getting people to say yes to a minor request, they become psychologically inclined to say yes to a bigger one.And I'll give you three examples of this, right? Micro commitments, a small step like signing up for a free newsletter makes them more likely to book an appointment. So have that two surveys and engagements. Asking simple questions like, Hey, do you floss daily increases their investment in the conversation.And it doesn't have to be about teeth either. It can be simple questions, open ended questions, right? That you're asking to the patient and then you want them to open up a little bit more, getting them to say yes in those situations or prime them to say yes in bigger situations, especially in real life when you're talking to them.So I like that a lot. And then three is loyalty and follow ups, rewarding small commitments, Give them a welcome kit. Thank you for coming in. Here's your welcome kit, right? Kind of A thing. It builds long term loyalty. And you can apply this like this. Instead of immediately asking people to schedule an appointment, start with low stakes commitments sometimes.Would you like a free smile assessment to see how your teeth could look? Once they engage, they're more likely to take the next step. So that's it. Those are the eight principles involved. In, ground marketing. Now the final thought, trust takes time, but it pays off, right? The psychology behind ground marketing revolves around trust, familiarity, and reciprocity.Now, when you apply these principles strategically, you create a system where people feel comfortable, engaged, and naturally drawn to your brand. The psychology behind ground marketing when it comes to all of this is that you really want to make lasting connections that convert into loyal patients.Every decision, a potential patient makes is influenced by subconscious biases, emotions, and behavioral triggers. Always remember that. I hope this is helpful, now I want to dive into some examples right now on how you can utilize some of these principles from the get go. Right? So number one was the trust formula, right? And we discussed what it meant, Credibility, reliability, personal connection. And then you want to have Less of a perceived self interest, So if you're marketing at a local school event, you know, you're wearing a branded polo display, a well designed clutter free banner, and you simple expert backed messaging, So you can say stuff like, Hey, did you know, 42 percent of kids have cavities by age 11. Let's help your child avoid that, right?If you're doing a specific presentation and parents are there. You want to frame yourself as an expert without feeling like a sales pitch and something like that will help you, but you want to say it in an emotional way, right? From the other things that we, learned from. So that would be more of the credibility.You're establishing yourself credible when it comes to the trust formula. Remember it's credibility, reliability, personal connection. So credibility, that's a good way. Reliability is, Hey, if you partner with a local pediatrician, don't just drop off business cards. Like I've told you, right?Instead. Set a recurring schedule. Dr. Smith, would it help if I came in once a month to answer parents questions about kids dental health? Now, this makes you reliable and on top of mind for referrals. More times out of not, they will say, Yeah, you know, we can create something for the community or we can do that.We can partner up. Reliability. You're building something together. You're seeming reliable. And third is personal connection, right? Now, personal connection, an example of application for this is if a parent at a community event expresses concern about their child's teeth, don't just push a service.Instead, relate personally. Say something like, I totally understand. I have young kids too. I always remind them that brushing is like feeding their teeth good food. Now, this builds emotional trust rather than feeling transactional. You're giving them something they can use when they get home too.And then finally, self interest, An example of this is, instead of saying, we're offering a special on teeth whitening, would you like to book? Say, a lot of people are surprised how much whiter their teeth can get with just one session. I mean, Look at the before and after pictures. Do you want to see a quick before and after preview?For you, we can make that happen, right? This picks curiosity and engagement leading to an easier yes. So these are things you can utilize, especially with the trust formula. Now, when it comes to number two, first impressions are everything. Remember the seven second rule, an example on how you can apply.This is at a local health fair. Don't sit behind a booth looking at your phone. Never ever do that. I can't tell you. And we're going to discuss this in further on how to perform for optimal results at a booth in a later episode. But this is my biggest annoyance when you see someone doing this.Stand up, make eye contact and offer a warm greeting, approach people with a natural question even, You can approach them with, Hey, how's it going? That's a question. But approach people. Have you ever seen what your smile could look like with Invisalign? Let me show you a quick digital preview, right?And then you show them. This makes interactions engaging and welcoming rather than, just pushy. First impressions are everything. Stand up, make eye contact and offer a warm greeting. No. You have to turn it on for those hours. Okay. And like I said, we'll discuss that in a later episode.Reciprocity. Number three, give first and they'll want to give back, right? An example of this is at a local gym, instead of saying, Hey, here's my business card, call us if you need a dentist, say, Hey, would your members find it helpful if we provided free sports mouth cards for youth athletes? For the young ones, If this is one of those type of gyms where they have a sports team and things like that, this works fantastic. They now feel obligated to reciprocate by recommending your practice when you do this. And it happens. Be as involved as you can be. Push the limits when it comes to this. Don't just sponsor something.Don't just make free mouth guards. The name of the game is never convenience in these things, right? Have them go to your practice, have them come to your operatory, get fitted. You know what I mean? Have their families come in because you want their families to become your patients too. There's so much involved in this.And like I say, this is going to be in a later episode as well on how to do this effectively, especially with, want to sponsor like teams and things like that. So number four is the power of, Familiarity. So the more they see you, the more they trust you. An example on how to do this is if you want to create an ongoing partnership, you can say, Hey, we'll be at a local coffee shop every Saturday, offering free coffee for new patients.When you do the coffee shop strategy, which is found in the ground marketing course, you're able to set up at the coffee shop as much as you want. And when you do that, you're able to bring people there as much as you want to, and the coffee shop loves it. And by showing up repeatedly, potential patients become more comfortable with your brand.Now, that's just one thing. Imagine showing up consistently at a gym, consistently at a school, at a senior home, at an apartment, where you feel, hey, I'm going to get a lot of new patients. I saw great results the first event, I'm going to continue to go. Be consistent. You want to be familiar with them. Five was social proof, right?People follow the crowd. Instead of saying, hey, we offer family dentistry services. Say, did you know over a hundred families in this area trust us for their dental care? And this can be written in your marketing material because it leverages social proof and it makes people more likely to consider your practice.Six with scarcity and urgency, people hate missing out. So instead of saying at a school event, we're offering free dental checkups. You can say, Hey, we're only offering 10 free checkup slots for families at this event. I can save you one right now. What's your name and number that creates urgency and drives immediate action.So you can continue to do these things, When it comes to how to apply it, we're going to make specific episodes just for these events, just for these locations, just for these businesses. if you ever wondered. And wanted to know how to get into a school ground market and get the children, the teachers, the staff to come in.We're going to do an episode on that, on gyms, on farmer's markets, on partnerships, on a lot of things, This is it. revealing it all here but if you want to know now and you want the strategies written down and you want the actual real life examples, you want to see me actually call some of these businesses, you want the Excel sheets, you want it all.There's a ground marketing course, and in that ground marketing course, you're, it's like one on one with me, right? And I continue to add to that course as well. And I'm going to put a link to that in the show notes below. Or you can just Google the ground marketing course and see what everybody else is saying about it.Now it's helped their practice as well. hope you enjoy this episode. Feel free to check out the ground marketing course. If you do, I'm excited to see you in there. And the next episode, we're going to be discussing setting up for success, ground marketing foundations, and we'll dive deeper into that.Thank you so much for tuning in and I'll talk to you in the next episode.

Ever wondered how a man who started with just $7 in his pocket built a $1.6 billion real estate empire?   Discover the secret law that transformed Vinney Chopra's life and business.   ---   [00:00:00 - 00:01:00] Introduction and welcome [00:01:00 - 00:03:00] Background on Vinney Chopra [00:03:00 - 00:06:00] Law of Reciprocity [00:06:00 - 00:10:00] Giving and Receiving in Business [00:10:00 - 00:12:00] Book Promotion [00:12:00 - 00:16:00] Receiving in Business [00:16:00 - 00:21:00] Understanding Client Needs [00:21:00 - 00:25:00] Solving Problems for Wealthy Investors [00:25:00 - 00:28:00] Upcoming Events and Closing   ---