Podcasts about influence the psychology

Do you ever feel like you have to sound perfect to make a sale, only to wonder if customers actually trust you? Does being completely honest about your product's flaws seem like a risk that could hurt your chances of closing the deal? What if the key to higher sales is simply being real—even about what's not so great?Today's lesson explores a powerful yet underrated technique from Dr. Robert Cialdini's classic book Influence: The Psychology of Persuasion. It's called “damaging admission,” and it's all about openly acknowledging your product's limitations as part of your pitch. Omar breaks down how sharing your product's honest drawbacks can actually build trust, disarm skepticism, and help you sell more—without sounding desperate or fake. You'll learn practical ways to apply this approach, see real-world examples, and get a fill-in-the-blank script you can start using right away.Ready to transform your sales strategy and gain more trust from the very first conversation? Hit play at the top of the page for this essential lesson and see why honesty truly converts.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1724: Steve Chou reveals five straightforward strategies to quickly increase your online store's sales without spending a fortune. Learn how simple tweaks like building trust, optimizing pricing, and capturing emails can drive immediate results and set the stage for long-term growth. Read along with the original article(s) here: https://mywifequitherjob.com/5-easy-ways-to-boost-your-online-store-sales-immediately/ Quotes to ponder: "One of the fastest ways to increase sales is to simply offer a discount to your email list." "Adding trust signals like security badges, testimonials, and guarantees can significantly increase conversion rates." "People tend to assign value based on the context in which the product is presented." Episode references: Crazy Egg: https://www.crazyegg.com/ Sumo: https://sumo.com/ Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

Namaste, Welcome to SAM-VAD (Together In Conversation). Last week I shared an excerpt titled – ‘Shortcuts and Decision Making' from a book titled ‘Influence – The Psychology of Persuasion' by Robert Cialdini, Ph.D. The excerpt pointed to the need and pitfalls of shortcut methods that we use in our decision-making process. Now, SAM-VAD (Together In   →

What makes people say "yes"? Rocket Agency's Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world's foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.Key Takeaways:Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influenceA walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social ProofThe 7th principle - Unity: Why bonds formed by shared identity matter todayThe importance of ethics: Why marketers should use persuasion techniques truthfully and responsiblyInfluence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influenceThe rise of AI: How marketers are using AI to apply Cialdini's principlesThe science of “pre-suasion” and how setting context before your message boosts effectivenessReal-world examples of effective use of influence and persuasion from brands like Avis, L'Oreal and Best BuyGuest:Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion, Pre-Suasion, and Yes!. His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion. He is often referred to as the godfather of influence, and his principles of influence drive ethical influence strategies today.You can follow Dr. Cialdini on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities.- Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

Explore how psychology drives effective UX design. Learn practical methods for integrating psychological principles into your design process and gain insights into ethical considerations and storytelling techniques.Why do some apps just "feel right," while others completely miss the mark?Maybe psychology is the missing ingredient in your UX toolkit.Today, I sit down with a UX veteran who has spent years decoding the hidden psychology behind successful design. My guest has crafted user experiences for powerhouse brands like Estée Lauder and Sleep Number, translating user psychology into multimillion-dollar successes. We discuss the critical psychological principles that UX designers often overlook—principles that separate the unforgettable from the easily ignored.We explore why something as subtle as the direction of a model's gaze can drastically change user behavior, how color psychology isn't just a theory but is measurable through rigorous A/B tests, and how storytelling shapes user engagement and stakeholder buy-in. We also offer practical advice for UX designers on ethically using psychological insights without descending into manipulative dark patterns.If you've ever questioned why users behave as they do, or how you can leverage human psychology to create better designs, this episode will equip you with powerful insights and actionable techniques. Don't miss this eye-opening conversation that could fundamentally change how you approach UX design.Topics:• 02:34 - The Importance of Psychology in UX Design• 04:01 - Psychology in Design: Real-World Applications• 05:20 - The Role of Color in UX Design• 06:47 - Understanding User Behavior Through Testing• 08:01 - Ethics in UX Design• 09:33 - The Power of Storytelling in UX• 17:10 - The Role of Faces and Eye Tracking in Design• 23:06 - The Importance of Visual Design Principles• 33:49 - Storytelling: A Fundamental Human Experience• 40:13 - Book Review: Bending Reality• 40:54 - Storytelling in UX Design• 41:41 - Practical Applications of Storytelling at Work• 42:36 - Effective Communication Strategies• 45:13 - Psychology and Gender in the Workplace• 50:23 - Ethical Implications in DesignHelpful Links:• ⁠Connect with Mara on LinkedIn⁠---Support our sponsors!Ok web designers. Let's talk about the “c” word—creative burnout.You're working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn't make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you're worried about the learning curve eating into time you don't have—don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠⁠wixstudio.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids. You'll learn: How reframing turned OxyContin from a last resort into a “safe” everyday drug. Why a vague letter (not a study) became the foundation for Purdue's 1% addiction claim. How the Sacklers used doctors, pain groups, and celebrities to exploit authority bias. Why repeating a false claim makes it more believable (feat. the mere exposure effect). How behavioural science helped sell a deadly drug—and what we can learn from it. --- Shatterproof non-profit: https://shatterproof.org/ Empire of Pain:  https://www.penguinrandomhouse.com/books/612861/empire-of-pain-by-patrick-radden-keefe/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: ABC News. (2025). Purdue Pharma, Sackler family to pay $7.4 billion opioid settlement [Video]. YouTube. https://www.youtube.com/watch?v=1n2uuX1NaQo LastWeekTonight. (2016). Opioids: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=5pdPrQFjo2o CBS News. (2019). OxyContin maker facing over 2,000 opioid death-related lawsuits [Video]. YouTube. https://www.youtube.com/watch?v=mwGGlEFKrSs ABC News. (2019). Local governments file lawsuit against the family behind OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=AlSDhuhLedg CBS News. (2022). Trump Organization's accounting firm cuts ties over financial statements [Video]. YouTube. https://www.youtube.com/watch?v=csAS4WLvMao BBC News. (2013). Serpentine Sackler Gallery Opening [Video]. YouTube. https://www.youtube.com/watch?v=YThcpSZIN0c CBS New York. (2021). Metropolitan Museum Of Art Will Remove Sackler Name From Galleries [Video]. YouTube. https://www.youtube.com/watch?v=p_u29BL2CQE CBC News. (2019). Dozens Storm The Guggenheim Museum In Protest Of Donor [Video]. YouTube. https://www.youtube.com/watch?v=ci_yOI3Wyto CBS News. (2019). Protestors stage a “Die In” at the Guggenheim Museum in New York [Video]. YouTube. https://www.youtube.com/watch?v=zYVvIwbxX2I CNBC Television. (2020). Would have done ‘nothing' differently in opioid crisis: Kathe Sackler says [Video]. YouTube. https://www.youtube.com/watch?v=dRl-Zjyf2UE STAT. (2017). 1998 Purdue Pharma marketing video [Video]. YouTube. https://www.youtube.com/watch?v=LaxlJXpwkzs GoLocal LIVE. (2019). Purdue Pharmaceutical Commercial 1998-Oxycontin [Video]. YouTube. https://www.youtube.com/watch?v=FCOl1exq3IM CBS News. (2017). Behind Purdue Pharma's marketing of OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=V-jxKPpMvmA LastWeekTonight. (2019). Opioids III: The Sacklers: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=uaCaIhfETsM LastWeekTonight. (2021). McKinsey: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=AiOUojVd6xQ CBS News. (2018). Whistleblower: Purdue Pharma continued deceptive sales practices after guilty plea [Video]. YouTube. https://www.youtube.com/watch?v=o5qQf3Po31M Washington Post. (2019). Inside the opioid industry's marketing machine [Video]. YouTube. https://www.youtube.com/watch?v=gIlpd40CpT0 CBC News. (2018). How One Man Made The Opioid Crisis Possible [Video]. YouTube. https://www.youtube.com/watch?v=X2AUIBB34nI CBC News. (2019). Nan Goldin ‘Blizzard of Prescriptions' Sackler Pain Guggenheim Protest & Die-In 2/9/19 [Video]. YouTube. https://www.youtube.com/watch?v=q2A4Tb8cOxE Keefe, P. R. (2021). Empire of Pain: The Secret History of the Sackler Dynasty. Doubleday.  Cialdini, R. B. (2006). Influence: The Psychology of Persuasion (Revised ed.). Harper Business.

Karel-Oscar van Hengel is eigenaar van Hypertalented weet alles van sales. Na een pittige jeugd ontdekte hij op de school zijn grootste talent: commercieel bellen. In deze aflevering duiken we diep in de psychologie van sales voor ondernemers. Karel-Oscar deelt zijn 18 jaar aan ervaring en laat zien waarom koud bellen nog steeds de snelste route is naar nieuwe klanten - en waarom zo weinig ondernemers het doen.Je ontdekt onder andere: Waarom we bang zijn voor afwijzing en hoe we dit kunnen overwinnenHet perfecte sales script: de structuur van een effectief telefoongesprek met ROI-storyWaarom introverten vaak betere verkopers zijn.Dat en meer in deze nieuwe aflevering van Groeivoer. Veel plezier! Gerhard BRONNEN"How to Win Friends and Influence People" - Dale Carnegie: Basisbeginselen van menselijke interactie en beïnvloeding, aangeraden door Karel-Oscar als startpunt voor sales training."Influence: The Psychology of Persuasion" - Robert Cialdini: Hoewel Karel-Oscar aangeeft dat dit boek meer theoretisch dan praktisch is, bevat het waardevolle inzichten over psychologische beïnvloedingsstrategieën.YouTube kanaal - Karel-Oscar: Bevat video's met "The Structure of a Cold Call" en andere praktische sales technieken. (YouTube.com/at-KarelOscar)CALLS TO ACTION

In this candid conversation, Louis Grenier breaks down his book Stand the F*ck Out and shares his practical four-part marketing framework: insight foraging, unique positioning, distinctive branding, and continuous reach. While tools and tactics evolve, he argues that marketing fundamentals remain unchanged. Grenier passionately challenges marketing myths (especially the idea of "category creation") and emphasizes what really matters: identifying and solving those customer struggles that everyone else is ignoring. Louis Grenier is a recovering Frenchman who helps marketers—folks working in digital, creative services, advertising, consulting, or PR—stand the f*ck out without selling their soul. He's been living in Dublin, Ireland, for more than a decade. He fell in love with marketing when he was 18-19 after reading the book Petit traité de manipulation à l'usage des honnêtes gens, which is basically the French version of Influence: The Psychology of Persuasion. He prefers taking his coffee at home, in his garden office. His recommended reads are How Brands Grow and How Brands Grow Part Two by Byron Sharp at the Ehrenberg-Bass Institute: https://marketingscience.info/books/ Connect with Louis Grenier on LinkedIn: https://ie.linkedin.com/in/louisgrenier If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/  

Welcome back to Cult of Odd, the only podcast where the Kool-Aid comes with a splash of whiskey and a hint of existential dread. I'm your host, Odd Man, and tonight we're tackling a thorny topic that's been clogging up my newsfeed like grandma's mashed potatoes in the sink. Influencers: Are they the problem, or are we just spineless jellyfish swimming in the tide of their perfectly curated BS? Spoiler alert—it's us. But don't worry, we'll unpack it together, one toxic hashtag at a time.Sources:Tulipomania by Mike Dash, Influence: The Psychology of Persuasion by Robert Cialdini, University of Leeds study on herd mentality, My own deeply cynical worldview. Shoutout to the American Psychological Association for their research on conformity and to Tide for reminding us not to eat soap.

"Why do some people seem to effortlessly connect, persuade, and close more business, while others struggle to get a simple 'maybe'? Is it confidence? Charisma? Or is there something deeper at play? The truth is, that most people approach communication, networking, and sales backward. They focus on what they want to say and what they want people to know, rather than understanding what drives people to say yes. Today, I'm breaking down Robert Cialdini's best-seller, Influence: The Psychology of Persuasion, one of the most powerful books ever written on the science of persuasion. And here's the kicker: we're diving into the new insights and applications from the book's latest edition, including Cialdini's newest, 7th principle of persuasion, which changes the game for how we influence and build trust. If you want to increase sales, communicate more effectively, or simply understand what moves people, then stick around. This episode is about to change the way you see influence forever." Important: I encourage you all to read these books or listen to them on Audible. My hope is that these short-form synopsis's will awaken you to some great books to put on your list.   Contact Robert Cialdini: https://www.influenceatwork.com/  Influence - The Psychology of Persuasion: https://amzn.to/4jMx3od    Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. Makes Sense Mondays is LIVE STREAMED weekly on Mondays at 8am est on Facebook, Linkedin, and Youtube   ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook: / makessensepodcast   YouTube: / drjcdoornick   PLEASE SUBSCRIBE/RATE/REVIEW & SHARE our new podcast.   FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168  Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=09e1725487d6484e    Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years. I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon   OUR SPONSORS: - Makes Sense Academy: Enjoy the show and consider joining our psychological safe haven and environment where you can begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   I have been using Streamyard for years now and it is simply the easiest and most efficient platform ever for live streaming and recording video content. Check itout. You will be happy you did. https://streamyard.com/pal/d/6657951207522304   Highlights 0:00 - Intro 1:27 - Topic of Discussion - INFLUENCE - The Psychology of Persuasion) 3:32 - Welcome to the Makes Sense Podcast and Thanks to Sponsors 5:53 - Book Summary - Dragon's Sense of it? 6:18 - The Science of Influence is not about Manipulation 9:31 - About the Author - Robert Cialdini 11:54 - The Seven Principles 19:19 - Seventh NEW Principle - UNITY 22:33 - Deeper insights and Takeaways from New Edition  

Join the Waste No Day! Facebook group: https://bit.ly/3xbqEj0 Follow Waste No Day on YouTube: https://bit.ly/3xlDLhD Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...

According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the “godfather of influence,” Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including “Influence: The Psychology of Persuasion,” which has sold over 8 million copies, and “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a “yes” more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following:  Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini's research demonstrating the effects that an ethical vs. unethical culture can have on an organization's employees and bottom line Why it's crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe, visit https://apple.co/3oAnR8I.  

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. *******Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.  It's Robert Cialdini's Influence: The Psychology of Persuasion.While we have referenced this book many times on the pod, we have never actually done a deep dive to get into the nitty-gritty of it all.  In this episode, we explore Robert Cialidini and his code of ethics for anyone who uses his work. We then examine three of his seven weapons of influence and cover the next four in the next episode. We discuss: Who is Robert Cialdini?Dr. Cialdini's code of ethics.Background on the book Influence.What Cialdini means by “principles”.The first three principles and how they show up in online business.ReciprocityLiking/FamiliarityScarcityHow to protect yourself as a consumer. For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon: https://patreon.com/duped

Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

There are amazing relationships out there for you. Remember that you are worthy - that's how you let those positive relationships come into your life

Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn't want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence. Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a cornerstone in understanding human behavior, with over five million copies sold worldwide. In this episode, Hala and Robert will discuss:  - The ethics of persuasion - The 7 principles of persuasion - Why it's a mistake to downplay your favors - How kindness retains employees - Leveraging the “liking principle” in sales - Being IN authority vs. AN authority - How to drive success using reciprocity  - ​​Leveraging consistency to align others with your goals - The key to increasing negotiation success - Social proof as your marketing weapon - Mastering ethical influence without losing trust - And other topics… Robert Cialdini is a Wall Street Journal and New York Times bestselling author, speaker, professor, and social psychologist who specializes in the science of influence. His book, Influence, has sold over five million copies and has been translated into more than 30 languages. Frequently regarded as “The Godfather of Influence,” Robert's principles of persuasion are now essential tools for leaders and marketers worldwide. He has held academic positions at Arizona State University, Stanford, and the University of California, Santa Cruz. His contributions have earned him a spot on Fortune's “75 Smartest Business Books” list.  Connect with Robert: Robert's Website: https://www.robertcialdinibf.com/ Robert's LinkedIn:  https://www.linkedin.com/in/robertcialdini/ Robert's Twitter: https://twitter.com/RobertCialdini Robert's Instagram: https://www.instagram.com/teamrobertcialdini/ Robert's Facebook: https://www.facebook.com/robert.cialdini Resources Mentioned: Robert's Book, Influence: The Psychology of Persuasion  https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Found - Try Found for FREE at found.com/profiting  Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! Pipedrive - Get Pipedrive free for 30 days, plus get 20% off your first year at youngandprofiting.co/pipedrive    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

In this episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.Takeaways:- Focus on the right activities. - Master the basics before getting fancy.- Turning your "shoulds" into "musts."- Lean on your network to find deals now and in the future.Action steps:- Compile a list of contacts and reach out consistently.- Concentrate on lead-generating activities.- Practice scripts to build confidence.- Transform "shoulds" into "musts" and maintain high motivation.- Provide value to contacts to leverage reciprocity.In-episode mentions:Influence: The Psychology of Persuasion by Robert CialdiniHow to Win Friends and Influence People by Dale CarnegieHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

So, one of my all-time favorite books is 'Influence: The Psychology of Persuasion' by Robert Cialdini.It breaks down six powerful tools of persuasion that every entrepreneur should master.In today's episode, I'll share tips on how to effectively gather and use testimonials. Did you know that if you ask for reviews directly, you're more likely to get them? Don't just hope for organic reviews...actively seek them out.Authentic video testimonials are especially impactful.Whether you're just starting out or looking to boost your current efforts, these strategies will help you build a solid library of social proof, making your product or service more appealing.LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Robert Cialdini is a world renowned psychologist and author. His seminal work, "Influence: The Psychology of Persuasion," published in 1984, is a classic in the field. He taught marketing, business and psychology at Stanford and he is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.In this episode of World of DaaS, Robert and Auren discuss:The science of influence Persuasion in tech and marketingGuarding against deceptionPersuasive technology and algorithmsLooking for more tech, data and venture capital intel? Head to WorldofDaaS.com for our podcast, newsletter and events, and follow us on X @WorldOfDaaS.You can find Auren Hoffman on X at @auren and Robert Cialdini on X at @RobertCialdini.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Send us a Text Message. Welcome to the Private Equity Podcast! In this episode, host Alex Rawlings engages in a dynamic discussion with Nick McLean, founder of Four Pillars Investors, on the topics of servant leadership and disruptive marketing in the Private Equity sector. Join us as we delve into Nick's insights and experiences in navigating the complexities of the industry. [00:00] Hosted by Alex Rawlings, featuring Nick McLean. Discussion on servant leadership and disruptive marketing in Private Equity.[00:12] Nick McLean, founder of Four Pillars Investors and creator of Nick McLean Private Equity YouTube channel.[00:42] Nick McLean, co-founder of Four Pillars Investors, targeting lower middle market companies with untapped growth potential.[01:09] Not all firms are equal; some are overly spreadsheet-driven. Four Pillars Investors prioritizes entrepreneurial problem-solving over rigid financial analysis.[03:03] Nick's shift from business operator to Private Equity investor, emphasizing portfolio growth and development.[04:52] Prioritize relationship-building; establish rapport before closing deals. Four Pillars Investors focuses on strong, pre-existing relationships.[07:41] Named after core values: Relationships, Servant Leadership, Challenge the Status Quo, Persistence.[09:27] Focus on helping team members succeed; create positive work environments and prioritize career development.[14:49]  Nick's decision to start a YouTube channel differentiates Four Pillars Investors, aims to provide valuable content and build relationships.[18:17] Content creation and branding are long-term investments; intent and commitment are crucial for success.[22:09] Studying leadership principles; recommended book: "Influence: The Psychology of Persuasion" by Robert Cialdini.[24:30] Contact details for Nick - Email: nmclean@example.com; YouTube Channel: Nick4FourPillars.[25:55] Thank you to Nick McLean for sharing insights; subscribe to the Private Equity Podcast for weekly episodes.To connect with Nick, visit his LinkedIn profile at: Nick McLean LinkedIn Thank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.

In this "How-to" and "Identity" episode, we will dive into the Holy Spirit's mind manifestation gift of discernment.  Jesus explains what this gift is and is not, so we understand why it's so important in this generation.   How does this gift allow you to see past natural realities into the future of God's will?   And how does knowing that change how you pray with and minister to others?  Dr. Patty shares some biblical and personal stories of how this gift looks when released. How can you practically grow in your sensitivity to the spirit so you can increase your discernment?   What is social proof and how can it be used as a scheme of the enemy if you are not grounded in the Truth?  In order to increase your sensitivity to the Spirit, Dr. Patty shares a quick self-assessment tool that will diagnose the quieting issues that block you from sensing God.    Jesus addresses your quieting issues in your  Experience Jesus time with Him and will give you practical tips for increasing your sensitivity to His communications with you.   Links referenced in this episode: New to the Podcast?  Check out the Trailer Episode for the Biblical Foundation for Experiencing Jesus!  https://PattyEJ.Podbean.com/e/trailer-episode-experience-jesus-with-dr-patty-sadallah   The Special Place Encounter Exercise   https://tinyurl.com/j742vpz4   Influence: The Psychology of Persuasion by Robert Cialdini  https://www.influenceatwork.com/   The Experience Jesus Book Series https://PattySadallah.com/Experience-Jesus/ Get Two Free Chapters of the Experience Jesus Book Series https://PattySadallah.com/free-gift/ Take 10% off everything in our bookstore with the code EJPOD  https://PattySadallah.com/shop/    

In this compelling episode of the Performance Initiative Podcast, hosts Dr. Grant Cooper and Dr. Zinovi Mailer converse with Dr. Robert Cialdini, an eminent expert on persuasion and influence. Key topics include trustworthy appearances, the reciprocity principle, and practical persuasion techniques used by professionals such as CIA agents and waiters. The discussion includes fascinating examples such as Ethiopia's unexpected aid to Mexico and the impact of a simple piece of chocolate. Dr. Cialdini details the roles of genuine customer affection, scarcity, and social proof in decision-making, and highlights the significance of authority through Stanley Milgram's experiment. The conversation also explores strategies like Tupperware's sales methods, admitting weaknesses like Warren Buffett and Domino's Pizza, and the psychological impacts of scarcity, freedom of choice, and commitment consistency. The episode underscores the 'but you are free' technique, unified group identity, and cognitive dissonance while stressing the importance of authenticity in communication and tackling manipulation.(00:00) Introduction to the Rule of Reciprocation(02:58) The Power of Small Changes(03:51) The Ethiopia-Mexico Story(06:32) The Reagan Study on Reciprocity(09:52) The Impact of Small Gifts(24:44) The Benjamin Franklin Effect(31:26) The Rejection-Then-Retreat Technique(49:11) The Power of Social Proof(57:10) Breaking Through Pluralistic Ignorance(58:49) The Power of Social Proof(01:03:16) Authority and the Milgram Experiment(01:10:09) Trustworthiness in Communication(01:23:35) The Principle of Scarcity(01:32:03) Commitment and Consistency(01:43:53) The Principle of Unity(01:54:10) Conclusion and Final ThoughtsDr. Robert Cialdini is a renowned psychologist and professor emeritus of psychology and marketing at Arizona State University, widely recognized for his groundbreaking research in the field of social influence and persuasion. His seminal work, "Influence: The Psychology of Persuasion," has become a cornerstone in understanding how and why people comply with requests, uncovering key principles such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini's insights have had a profound impact on both academic research and practical applications in marketing, negotiation, and organizational behavior, making him a highly sought-after speaker and consultant for businesses and governments worldwide.#Influence #Persuasion #Cialdini #BehavioralScience #SocialPsychology #Reciprocity #SocialProof #Authority #Liking #CommitmentConsistency #Scarcity #Unity #Psychology #Marketing #BehavioralEconomics #RobertCialdini #PersuasiveTechniques #SocialInfluence #PerformanceInitiativePodcast

Today, I'm going to do a book report or a more maybe call it a book review. And the book I'm going to talk about, I don't know any marketers, high level marketers, that haven't read this book multiple times. Screw The Commute Podcast Show Notes Episode 891 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Influence Book Review 01:24 Influence: The Psychology of Persuasion 02:39 Watch out for being too cheap 05:00 The "Reason Why" Technique Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Influence book on Amazon - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes 9 Ways To Get People To Give You Money - https://screwthecommute.com/890/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

So, big news... If you've ever felt like your ideas just aren't landing, you're not alone. We all want to be more influential, whether it's at work, in relationships, or just casual chats with strangers. But here's the thing...persuasion isn't manipulation. It's about presenting your ideas compellingly.Today, we're diving into the six weapons of influence from Robert Cialdini's "Influence: The Psychology of Persuasion." These tools can help you break down barriers and get your ideas heard. From reciprocity to scarcity, these principles are rooted in human psychology.Tune in to learn how to use these strategies effectively and protect yourself from being unduly influenced. Let's make your voice heard and your ideas matter.LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I discuss the psychology of fandom, and I share behind-the-scenes insights into how global brands like Manchester United and Formula 1 have created such an incredible following. Your brand can be just like the greatest too.Chapters:00:00 The Psychology of Fandom: Formula One and Manchester United01:31 Building a Personal Brand: Finding Your Purpose05:49 Tapping into Emotions: Creating Passionate Fans07:44 The Power of Storytelling: Building Influence09:12 Speaking from the Heart: Connecting with OthersOn my channel, I aim to bring you world-class guests and create epic videos to help you level up your leadership and personal mastery.If you could take the time to subscribe, that would help my channel grow and it would mean you wouldn't miss an episode. Subscribe here - https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHAIf you enjoy this episode, watch the one I did on Mastering Your Emotions here - https://youtu.be/mAmNWUGUANk?si=-exHG1PyrwjmzjsjI release a solocast every Wednesday, and an interview with a world-class guest every Thursday.Join the waitlist for my High-performance leadership event in 2024:Join the waitlist to be at my High-Performance Leadership Event here - https://www.jjlaughlin.com/leadershipnewzealand Support the show

Three important questions every advisor should answer: Do you think you provide a valuable and life-changing service? Do you think your clients are better off with you than without you, even after they pay? Do you find that even though they're better off with you, they still need a little nudge to make the decision to work with you? If you answered yes to any of these questions, then here's the harsh truth you need to hear: Getting prospects to become clients requires more than expertise. It requires persuasion. And if you can learn to persuade more effectively, then your life-changing impact will be greater and more widespread.  In the popular book Influence: The Psychology of Persuasion, Robert Cialdini presents research on six psychological principles to persuade prospects to become buyers. Fortunately, Evan Beach took the research from the book and created a version specifically for financial advisors. In this episode, he'll reveal how financial advisors can use influence techniques to persuade more prospects to become clients. You'll Learn: The sales mindset every advisor should have How and why to implement a waitlist for prospects The psychological reason not to charge for financial plans The "freemium" model he uses for his prospecting process Why advisors are scared to embrace effective sales techniques   The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals. *For more resources discussed in this episode --> Go Here. *To receive the monthly "Wisdom Round-Up" newsletter full of practical ways to apply the human side of advice --> Go Here. *Follow Brendan for insights on mastering the human side of advice: Twitter LinkedIn

On today's episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger's favorite book – Influence: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion. He is also CEO and President of Influence at Work where they focus on ethical training, corporate keynote program, and the Cialdini Method Certified Trainer program. He received his PhD from the University of North Carolina and post-doctoral from Columbia University. In acknowledgment of his outstanding research achievements and contributions in behavioral science, he is frequently regarded as the “Godfather of Influence.” IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 01:53 - The story of what led Charlie Munger to give a Berkshire A share to Dr. Cialdini. 03:57 - How Buffett and Munger use reciprocity to enrich the world and themselves. 10:36 - What Cialdini learned in his personal interactions with Munger. 18:55 - How the commitment & consistency bias can affect us as investors. 23:04 - How we can utilize the principles of Influence in an honest and ethical way. 26:28 - Why trust is at the foundation of all great business relationships. 40:23 - Why the principle of scarcity is so powerful even in a world full of abundance. 58:54 - How we can guard ourselves against the liking bias when assessing management. Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Check out Influence at Work & the Cialdini Institute. Dr. Cialdini's books: Influence, Pre-Suasion, Yes!: 50 Scientifically Proven Ways to Be Persuasive Related Episode: MI091: Warren Buffett's #3 & Charlie Mungers #1 Business Book Of All-time w/ Robert Cialdini | YouTube Video Related Episode: TIP022: Influence – Robert Cialdini's Psychology Of Persuasion w/ Preston & Stig | YouTube Video Follow Robert on Twitter. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Wise NetSuite Fidelity CI Financial TurboTax Linkedin Marketing Solutions Fundrise NDTCO Vacasa NerdWallet Babbel Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

This week's episode of So Wrong, It's Right is a dating masterclass from the world's no.1 matchmaker, Paul Brunson! Paul first met Liv during a chaotic series of Celebs Go Dating 5 years ago; but now they're here to help you on the pursuit of love and self-discovery. Delving into the depths of relationships, Paul sheds light on how to spot toxic behaviour in your partner, what to do if you're dating a narcissist, his top red flags in a relationship are, and how to succeed on Tinder. Paul and Liv also chat about the power good parenting has, establishing financial freedom and the importance of having a purpose in your life… plus they look back on that time where he told Liv not to get back with her now-husband Brad!TW: please note, Paul mentions the topic of domestic violence and how to break away from dangerous situations in this episode. Listener discretion advised. If you need more advice or help, please head to Refuge All books mentioned by Paul linked below.Influence: The Psychology of Persuasion by Robert B. Cialdini PhDSo Good They Can't Ignore You by Cal NewportPre-Suasion by Robert B. Cialdini PhDFind Love by Paul Brunson

This episode examines the six principles of persuasion drawn from the book, Influence: The Psychology of Persuasion, and considers how these principles apply to the world of collective bargaining.Reference: Influence: The Psychology of Persuasion, Robert Cialdini

Today's guest is a sought-after speaker who has shared the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President.  A prolific author of books on sales, marketing, and influence, for years he was best known for his book “Endless Referrals” - that is until he released “The Go-Giver” a business parable he co-authored. It joined The Wall Street Journal and BusinessWeek Bestseller lists, sold over 850,000 copies, has been translated into 28 languages, and inspired a book series. The most recent parable in the Go-Giver Series is The Go-Giver Influencer. The American Management Association named him one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Please join me in welcoming Bob Burg.  Discover the keys to effective leadership and influence with renowned speaker and author Bob Burg as he shares invaluable insights and experiences in this engaging episode. In this episode, we discuss: ⭐ Bob discusses the essence of leadership as a collaborative endeavor, where aligning personal and collective goals is paramount for success. ⭐ Gain insights from his journey as he navigates the nuances of transitioning from sales to leadership positions, offering valuable lessons in adaptation and growth. ⭐ Discover Bob's perspective on effective leadership, advocating for a shift from coercive "push" tactics to empowering "pull" strategies that inspire genuine engagement and commitment. ⭐ Explore his nuanced understanding of influence as he distinguishes between manipulation and persuasion, shedding light on ethical practices that foster authentic connections and meaningful relationships. Unlock the secrets of success with Bob Burg, where every listener becomes a Go-Giver in the game of influence! Links Bob Burg on LinkedIn and Twitter. www.thegogiver.com  Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels "The Go-Giver: A Little Story About a Powerful Business Idea" by Bob Burg “Adversaries into Allies: Win People Over Without Manipulation or Coercion” by Bob Burg “It's Not About You: A Little Story About What Matters Most in Business” by Bob Burg “The Art of Persuasion: Winning Without Intimidation” by Bob Burg “Endless Referrals” by Bob Burg “The Art of Talking so People Will Listen: Getting Through to Family, Friends, & Business Associates” by Paul W. Swets “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini  “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini “48 Laws of Power” by Robert Greene “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Success in Mind, I'm sharing a handpicked selection of influential business books that have reshaped my professional life and my insights for other entrepreneurs. Discover life-altering philosophies from Chin-Ning Chu's "Thick Face, Black Heart" to boost strategic thinking and mental resilience. Shed light on the art of influencing others' decisions and actions as discussed in Robert B. Cialdini's "Influence: The Psychology of Persuasion." Learn about the book's powerful tools to bolster your persuasion prowess and protect yourself from manipulation. Discuss Michael Michalowicz's "Profit First," a game-changer for those struggling with cash flow issues or monetary management. Absorb its revolutionary views on ensuring instant profitability and apply them to your business practices. Also, hear about Napoleon Hill's lesser-known work, 'Outwitting the Devil,' which explores personal barriers holding us back. And 'The Go-Giver' by Bob Burg and John David Mann. This book highlights the secrets of success in having a "go-giver" mindset and shares the 5 Laws of Stratespheric Success.  Join our newly launched book club aimed at fostering a community of entrepreneurs dedicated to personal growth through shared learning. Our first book of discussion is Dr. Danny Brassell's 'Read, Lead, and Succeed'. Pour yourself a cup of tea and enjoy a thought-provoking book discussion designed to enrich your entrepreneurial mindset. Join the Success in Mind Book Club! https://www.teriholland.ca/offers/Wn7BY8YD Listen to the Dr. Danny Brassell interview here: https://podcasts.apple.com/ca/podcast/the-teri-holland-show-motivation-inspiration-and/id1001398897?i=1000647178130 My book recommendations are all available here: https://www.amazon.com/shop/teriholland/list/29BW2T9WBI9KV?ref_=cm_sw_r_cp_ud_aipsflist_aipsfteriholland_8V5JYPE68PR2FZFAQRYB  

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you're not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we've got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More About:  -> How to offer a paid VIP upgrade, even when your event ticket is FREE! -> Suzi's tip for adding a VIP option to a Summit. -> How to use your VIP revenue to fund your advertising. -> The one thing every VIP offer MUST have to succeed (and it may not be what you think!). -> More than 15 things you can EASILY add to your VIP option to make it irresistible. -> Why people who upgrade to VIP are more likely to buy your NEXT offer. -> How to get next level engagement from your VIPs (and why that matters). -> The Cialdini Principle that every successful VIP upgrade is based on. -> The MOST important time to offer the VIP upgrade. -> Plus so much more!  Also Mentioned in This Episode:  -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Discounted Copy of “Influence: The Psychology of Persuasion” by Robert Cialdini -> Episode 66 - Turning Content into Sales With “The Problem Solution Dance” -> Episode 11 - The Step 2 Secret -> Episode 202 - The “Features” Trap - Why You Need to Focus on Features vs Benefits to Get More Sales -> Episode 206 - The 16 Essential Elements of a High Converting Sales Page -> Melanie Campbell - Confidently Peri

If you're looking for the top books to read for entrepreneurs, then press the play button and dive in - because the one's I'm about to share with you are the ones that helped me get to 8 figures in my business, and they can help you do the same.In this episode I reveal the top 6 books that have influenced my journey as an entrepreneur over the last 20 years and the ones in my opinion, every entrepreneur should have on their reading list. I'm giving you books on marketing, mindset, numbers, finances - all top books that can help you grow as an entrepreneur and become a more impactful leader. Use the wisdom and insights from these remarkable authors to reverse engineer how to build a great business. Study them, digest them, journal about them, read them over and over again to help you get to where you want to go. Whether you're just starting or looking to refine your strategies, these books hold the keys to your success. 

Bob Knakal has sold 2,276 buildings, totaling $21B+ — the most ever for an individual broker in the history of NYC real estate. Bob previously cofounded Massey Knakal Realty Services, which grew from 2 to 250+ employees and was sold for $100M. At Massey Knakal, he implemented a management system that produced some of the most accomplished investment sales brokers in NYC, who have independently gone on to create 21 companies or divisions of companies. Bob has a large social media following on Twitter and Instagram, where he shares “Knakal Knuggets” on real estate, financial planning, and work efficiency. He currently serves as the Head of the NY Private Capital Group at JLL, a real estate investment firm.   In this episode, we talked to Bob about communication with sellers, the longevity and relationship aspect of this industry, challenges that small businesses and entrepreneurs face today, business coaches and their importance, high-transition deals, and much more.   Announcement: You can join the Apartment Investing Mastermind here.   Succeeding in Commercial Real-Estate;   02:35 Bob's background; 07:52 Conversing with sellers; 10:22 The longevity and relationship aspect of this industry; 13:16 Challenges that small businesses and entrepreneurs face today; 19:33 Why having a business coach is important; 24:31 An insight on high-transaction deals; 29:20 Round of Insights   Announcement: Don't miss the Best Ever Conference this year on April 10th to 12th. Use my code CASMON15 for 15% off!   Round of Insights   Apparent Failure: Not being well prepared financially. Digital Resource: RealNex. Most Recommended Book:  Good to Great, The Power of a Positive No, Influence: The Psychology of Persuasion Who Not How Daily Habit: Going to sleep early. #1 Insight for succeeding in commercial real estate: Believe in yourself, specialize, improve your expertise, and have a strong discipline and passion. Best Place to Grab a Bite in New York City, NY: Come Prima.   The episode with Rod Santomassimo: listen here!   Contact Bob: E-mail: bob.knakal@jll.com   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products. Do you know what they are? I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But there might be a couple that are new to you. What's REALLY cool is when you can use multiple principles at the same time for a multiplier effect. In today's episode, I want to introduce them to you all as a group -- let them "walk across the stage" and strut their stuff. Pay attention to your favorites, but also notice some new characters. Then pick one principle that you can work on this month as you optimize the different elements of your sales system. Here they are in a list: Principle of Authority Principle of Social Proof Principle of Direction Principle of Tunnel Vision Principle of Objections Principle of Why Now? Principle of Cause and Effect Principle of Reciprocity This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline This podcast was sponsored by: The Thriving Farmer Podcast.  In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it's really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/ Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Take My 5-Day FREE CSA Startup Challenge - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! Sign up for Farm Marketing School - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime. Influence: The Psychology of Persuasion by Robert Cialdini -- this is a great read that will show you the triggers and psychology that cause someone to be ready to buy. The Rule of Reciprocity is one of them! Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

"Once I learned the teachings in this book, it actually helped me first of all in sales." Today, Brandon (@kingketo) shares his top 10 book recommendations for men in their 20s who aspire to achieve success and fulfill their dreams. Drawing from personal experiences, he emphasizes the importance of mindset, personal development, and courage in pursuing one's goals and influencing others.Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(2:27) How to Win Friends and Influence People: https://amzn.to/45Iu4Wl(4:36) Awaken the Giant Within: https://amzn.to/45GzLUn(8:06) Relentless: https://amzn.to/3ODErn6(11:17) Courage: The Joy of Living Dangerously: https://amzn.to/3ON3WT1(16:38) 48 Laws Of Power (The Concise Version): https://amzn.to/3E4T7H8(17:51) Principles: Life and Work: https://amzn.to/3ODDmM4(19:55) The Way of the Superior Man: https://amzn.to/45w0Slm(21:47) Influence: The Psychology of Persuasion: https://amzn.to/3skUFKH(23:17) Deep Work: https://amzn.to/47AjzpA(24:40) Rich Dad Poor Dad: https://amzn.to/3sjzpEZ

We all want to have influence. What we don't realize... is how easy it is to get. In Robert Cialdini's book, Influence: The Psychology of Persuasion, he lay's out 6 weapons of influence that you can easily harness. 1. Reciprocity   - The compelling force to reciprocate favors   - Examples: offering a small favor to receive a larger favor, soliciting advice or opinions2. Commitment and Consistency   - Utilizing consistency in human psyche to influence others   - Appealing to a person's self-identity and traits to influence their decisions3. Social Proof   - The reliance on opinions of others due to lack of complete information   - The abuse of social proof in marketing and business tactics   - The importance of evaluating others' opinions in relation to one's own values4. Authority   - Influence of perceived experts in specific domains   - The potential abuse of authority in different contexts   - Celebrities and their influence as a form of authority5. Liking   - The importance of being likable in influencing others   - How likability affects persuasion and influence6. Scarcity   - The psychological impact of scarcity mindset on decision-making   - The role of loss aversion bias in reacting to scarcity   - The use of scarcity tactics in sales and marketingLet's dive into each of these in today's episode of Amplified Impact. LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solving and the artistry of storytelling. John brings to light the importance of swiftly identifying potential buyers in your list of leads and leveraging this knowledge to your advantage.Key Takeaways:Email Marketing is Not Dead: Despite the common misconception, email marketing remains one of the highest-converting forms of marketing, offering significant ROI.Quality Over Quantity: It's not about how many emails you send; it's about the value you provide. Building a relationship with your audience is crucial for long-term success.List Hygiene: Keeping your email list clean is essential. Segment your audience based on their interests and engagement levels to improve deliverability and conversion rates.Multiple Sales Pages: Jon suggests having between three to eight different sales pages to cater to various audience types and emotional triggers. This can significantly improve conversion rates.Self-Selection: Allow your audience to choose what they want to see. This not only improves engagement but also helps in better targeting and conversion.Consistency is Key: To stay top-of-mind, you need to be in your audience's inbox frequently. But remember, it's not spamming if you're adding value.Be Careful When Outsourcing: Jon shares a cautionary tale about hiring agencies without proper vetting, emphasizing the importance of due diligence.Related Resources:"Influence: The Psychology of Persuasion" by Robert B. Cialdini - A book that delves into the psychology behind why people say "yes" and how to apply these understandings in various aspects of marketing. https://amzn.to/3La2KYS "Building a StoryBrand" by Donald Miller - This book helps you clarify your brand message so customers will listen.  https://amzn.to/3PoADHXGoogle Analytics - A tool to track and report website traffic, useful for gauging the effectiveness of your email marketing campaigns. https://marketingplatform.google.com/about/analytics/ConvertKit Email Marketing:  kendracorman.com/ckConstant Contact Email Marketing: kendracorman.com.ccFREE Defining Your Target Audience Guide: https://kendracorman.com/targetaudienceConnect with Jon at his website here: https://www.profitalize.com/Tune in to learn how to make the most out of your email marketing efforts and avoid common pitfalls. This episode is a goldmine of information you won't want to miss!Please note that some links may be affiliate links and I may receive compensation should you choose to purchase from those links. You are not required in any way, shape or form to use the link. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Chapter 1 What's Influence"Influence: The Psychology of Persuasion" is a book written by Robert B. Cialdini, a renowned social psychologist and professor emeritus of psychology and marketing. Published in 1984, the book explores the principles behind why people comply with requests or are persuaded to take specific actions. Cialdini identifies six key principles of influence that he considers universal and powerful in shaping human behavior. These principles are: 1. Reciprocity: People feel obliged to give back when they receive something. By offering help or favors to others, one can trigger a sense of indebtedness, increasing the chances of compliance. 2. Commitment and Consistency: Once people commit to an idea or course of action, they tend to remain consistent with it. By getting individuals to make small commitments early on, it becomes easier to obtain larger commitments later. 3. Social Proof: People often look to the actions and behaviors of others to guide their own decisions. When uncertain, individuals tend to rely on the actions of others as evidence of what is correct or appropriate. 4. Liking: People are more likely to be influenced by those they like or find appealing. Building rapport, finding commonalities, and establishing positive relationships increase the likelihood of compliance. 5. Authority: Individuals have a tendency to follow authority figures or experts. By presenting oneself or one's message as authoritative, credibility and influence can be enhanced. 6. Scarcity: The less available something is, the more valuable it becomes. Creating a sense of limited availability or a fear of missing out can drive people's desire to comply or act quickly. These principles provide insights into how persuasion works and can be used both ethically and unethically in various contexts such as sales, marketing, negotiations, and social interactions. However, Cialdini also emphasizes the need for ethical use of influence techniques and highlights the importance of understanding these principles to protect oneself from undue influence. Overall, "Influence" is a widely acclaimed book that offers valuable psychological insights into how individuals can be persuaded and influenced in their decision-making processes. It remains relevant and widely referenced in the fields of psychology, marketing, and communication.Chapter 2 Why is Influence ValuedAccording to reddit comments on Influence, "Influence: The Psychology of Persuasion" by Robert Cialdini is highly valued for several reasons: 1. Comprehensive Understanding of Persuasion: The book provides a comprehensive exploration of the principles and tactics of persuasion. It delves into various psychological principles behind why people say "yes" to requests, making it valuable for anyone interested in understanding human behavior and communication. 2. Research-Based Approach: Cialdini extensively relies on scientific research to back up his claims. The book is grounded in rigorous empirical studies, which gives it credibility and makes it appealing to those seeking evidence-based knowledge. 3. Practical Applications: "Influence" offers practical strategies and techniques that readers can apply in their personal and professional lives. It provides actionable insights into how to influence and persuade others more effectively, making it particularly valuable for salespeople, marketers, negotiators, and anyone...

Robert Cialdini, Ph.D., a renowned expert on the psychology of influence and persuasion. Known as the "Godfather of influence," his book "INFLUENCE: The Psychology of Persuasion" is considered one of the best business books ever. He discusses the concept of unity as a lever of influence and how it differs from social proof and liking. Dr. Robert shares insights on "blue lies" and how tribalism can affect our behaviors. Dr. Robert also talked about his second edition of "Influence" and the goals of the Cialdini Institute. A fascinating conversation on understanding human behavior and increasing ethical influence.     Key Takeaways [01:32] Dr. Robert, the "Godfather of influence," discussing his latest book "Influence" and the new concept of "unity" in persuasion. [11:02] Dr. Robert discusses "blue lies," a new form of lying that protects in-groups while harming outsiders. We explore the power of unity, the impact of social media on tribalism, and effective leadership tactics.  [19:09] During this discussion, Dr. Robert delves into the concept of unity as a leadership principle and its potential impact on creating silos within organizations. We explore the role of influence in leadership and sales, emphasizing the importance of understanding human nature to achieve desirable behaviors. The conversation also touches on the evolution of language as a tool for persuasion and differentiation from other species. [25:09] We also explore the impact of dwindling attention spans and the six behavioral levers of influence. Dr. Cialdini highlights the power of triggers, such as a welcoming statement, in online interactions. He also discusses the launch of the Cialdini Institute, focusing on ethical influence and scaling up teaching programs. [34:37] Dr. Robert delves into the six behavioral levers of influence and their profound impact on marketers and digital media. He also talks about the future of artificial intelligence and how human connection will remain crucial in the age of technology. Dr. Cialdini emphasizes the power of relationships and judgment in effective influence and negotiations. [42:11] Closing quote: Remember, character may almost be called the most effective means of persuasion. — Aristotle   Quotable Quotes "People say yes to those that they share a personal or professional identity with."   “The idea of this connectedness, this unity of purpose, of effort and so on, those were the people who could really bring that to the surface and create the collaboration and the cooperation that you need to be a truly successful leader with a team that's dedicated to moving forward together."   "If leaders in the middle management ranks start really applying the unity principle, we enforce these silos with even greater strength."   "Attention spans are dwindling. And so what we need to know is those levers of influence that move people away from where they are now in the direction that we would like them to go."   "Don't allow AI to be the whole package. Infuse it with connection, ways to connect statements of connection, get humanity into it, and you'll get both barrels now working in your favor."   "Character may almost be called the most effective means of persuasion." (Aristotle)   These are the books mentioned of Robert Cialdini   Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Robert Cialdini, Ph.D. Website | Robert Cialdini, Ph.D. YouTube | Cialdini Institute Website |  

In his groundbreaking book "Influence: The Psychology of Persuasion," renowned social psychologist and marketing expert Robert Cialdini. He delves into the world of human behavior and unravels the secrets behind the art of persuasion. Cialdini came from the world of academia that had long resisted publishing works in the popular press instead of strictly academic publications. It was with concern about ridicule from his peers and with great hesitancy that his book was written with a broad audience in mind.  First published in 1984, this timeless classic remains relevant and influential, serving as an essential guide for anyone seeking to understand the subtle forces that drive human decision-making and influence. ------------ Host: Victor Menasce email: podcast@victorjm.com

Influence: The Psychology of Persuasion - Robert Cialdini This is one of the two books that Tobias Lutke (founder of Spotify) says taught him the skills to build a billion dollar net worth. Episode #888, April 28, 2023 These are the five elements we'll be discussing on our call……. Reciprocation: Why Charlie Brown could get a cookie anytime he wanted to Liking: How a common car salesman became extremely wealthy Authority: Why admitting you made a mistake can elevate the trust others have in you Social Proof: One simple phrase that will increase your sales Consistency: Why asking people for help makes them want to help you more Get direct links to the resources mentioned on this podcast in the show notes at https://www.48days.com/would-you-like-to-be-a-millionaire/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence: The Psychology of Persuasion - Robert Cialdini This is one of the two books that Tobias Lutke (founder of Spotify) says taught him the skills to build a billion dollar net worth. Episode #888, April 28, 2023 These are the five elements we'll be discussing on our call……. Reciprocation: Why Charlie Brown could get a cookie anytime he wanted to Liking: How a common car salesman became extremely wealthy Authority: Why admitting you made a mistake can elevate the trust others have in you Social Proof: One simple phrase that will increase your sales Consistency: Why asking people for help makes them want to help you more Get direct links to the resources mentioned on this podcast in the show notes at https://www.48days.com/would-you-like-to-be-a-millionaire/

Mullets. Skinny jeans. Crocs. Many of us can recall trends that we've jumped on, only to see those trends become passé soon after. But the fear of missing out can snowball into heavier consequences.In this episode of Choiceology with Katy Milkman, we look at how speculation and rapidly growing trends, however niche, can cloud people's judgment. A tight knit group of friends in Chicago start buying stuffed animals from a little-known toymaker, called Ty Warner, for their kids. The friends' enthusiasm for the toys is contagious, and soon the demand for these cute stuffed animals, called Beanie Babies, is growing so quickly that people are treating them as investments. People are lining up for hours to get their hands on the newest releases. Parents are using their kids' college funds to collect Beanie Babies. Collectors are buying secondhand Beanie Babies for thousands of dollars. Filmmaker Yemisi Brookes tells the story of how a group of moms launched an unassuming stuffed toy to unexpected highs—and lows.Yemisi Brookes is the director of the documentary Beanie Mania, available on HBO. Next, Katy speaks with Robert Cialdini about his research that shows while humans are influenced by what a majority of people are doing, humans pay special attention to trends that are growing, even if it begins with just a small fraction of the population. You can read more in the paper he co-authored with Chad R. Mortensen and Rebecca Neal called "Trending Norms: A Lever for Encouraging Behaviors Performed by the Minority."Robert Cialdini is the Arizona State University Regents' Professor Emeritus of Psychology and Marketing and the best-selling author of several books including the mega-bestseller, Influence: The Psychology of Persuasion. Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts. Important DisclosuresAll expressions of opinion are subject to change without notice in reaction to shifting market conditions.The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.All corporate names are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.Investing involves risk, including loss of principal.The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content. Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0323-3FSX)

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn't ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, Pre-Suasion: A Revolutionary Way To Influence and Persuade, and his most recent book Influence, New and Expanded: The Psychology of Persuasion, available this May. He is also currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert's work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.