Top 10 Influencer Warren Whitlock talks with guests about digital marketing, business development, content creation, social media expert and bestselling books Author of "Profitable Social Media: Business Results Without Playing Games" "Twitter Revolution: How Social Media and Mobile Marketing is…
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When I saw that Aurora Gregory descibed herself as a lover of good cake, I have to find out more. And more that that, I learned that she has the reputation of getting people onstage. I know that makes a huge different for any author, thought leader and of course, speakers. Aurora Put it Well.. Public speaking is the fastest way to grow your career, build your business or move your message. Nothing beats networking from the stage where you are confirmed as an authority on your topic! But in order to speak, you have to get picked. Over 15 years of experience in writing speaker proposals for some of the biggest names in business went into this book. You’ll learn everything David, my co-author, and I have done to achieve a 60% proposal acceptance rate for our clients. Don’t struggle with speaker proposals. Learn what to do to land gigs where you speak in front an audience filled with potential customers.
About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”
Short but deep interview with Brian Solis, author of X: The Experience When Buiness Meets Design. Brian is a return guest and friend for many years. He has a cool job doing what I think about everyday.. helping businesses adapt to the changing world of technology and shifts in the way us human beings view the world and experience life. His day job is a Principal at Altimeter Group, a Silicon Valley research and advisory firm. We hear a lot of fads and buzz words about what makes a good business. Some of it from research and perspective from people like Brian Solis that gets misquote and sensationalized by pundits and media. I've learned to follow the hype back to the serious source.. often leading to insights that are missed by the masses and often that source is Brian Solis. Brian's new book is unlike his previous book. It's very much a book, not intended for a digital format and a departure from the text only format. We talked about why he did that, how it changed the experience of reading for me, and whether it's a trend. http://www.blogtalkradio.com/warren/2015/12/10/the-experience-when-business-meets-design You can read more about Brian Solis and his latest work at XtheBook.com.
Kare Anderson is a speaker, coach, Forbes columnist and Emmy-winning former journalist for the Wall Street Journal and NBC. She has been a public speaker in 18 countries, speaker at TEDxBerkeley, and consultant to companies, sports teams, startups, government leaders and non-profits. Her ideas are cited in at least 18 books. She is the author of Getting What You Want, Walk Your Talk, Beauty Inside Out and Resolving Conflict Sooner. Follow Kare on Twitter @KareAnderson, on Facebook and LinkedIn, or at her blog Moving From Me to We.
Alisa Maclin, IBM VP of Marketing for IBM Mobile Enterprise, discusses how mobile will impact new ways of working, live at IBM InterConnect. Find out more at IBM.com/mobilefirst.
Amber Armstrong, IBM Director of Social Business Market Evangelism, discusses what role social plays in business, live at IBM InterConnect. Amber Armstrong is the IBM Director of Social Business Market Evangelism. She is a global marketing leader with rich expertise in marketing strategy, digital, global demand generation, social media, employee advocacy, campaign execution, business partner marketing, vendor management, and branding.
Non-Obvious is the new book by Rohit Bhargava. It's the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career. What do Disney, Bollywood, and “The Batkid” teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being “imperfect” make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of “non-obvious” trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In today's show, find out why you should be non-obvious, how you can make an impact, and a lot more. Hardcover edition coming March 23.
Brian Fanzo and Bryan Kramer, digital strategists, discuss how different generations envision the future of work, live at IBM InterConnect. Brian Fanzo is a Change Evangelist, digital strategist, speaker and podcast host who is passionate about Technology, Social Business and Employee Advocacy. He is dedicated to leading change for the Millennial mindset and the Future of Work. Follow him on Twitter at @iSocialFanz. Bryan Kramer is the CEO of PureMatter, an award winning global digital agency based in Silicon Valley. He is also a social strategist, TED speaker and recent author of the acclaimed book Human to Human. Follow him on Twitter at @BryanKramer.
IBM is a world-class technology company, and we'll be sitting down with some of their movers and shakers at IBM InterConnect to find out how new developments and ways of thinking will affect how we work in the future. Join us as we talk with: Saurabh Calla, IBM product developer, on how Verse will create a new way to workBrian Fanzo and Bryan Kramer, digital strategists, on how different generations envision the future of workAmber Armstrong, IBM Director of Social Business Market Evangelism, on what role social plays in businessAlisa Maclin, IBM VP of Marketing for IBM Mobile Enterpriseon how mobile will impact new ways of working
Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?” What is the Buyer Legends Process? Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.
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Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com Today we're talking about the buzz phrase "Content Marketing" Over the last 40 years, I've been creating content for radio, TV, newsletter, the Internet and now social media. Its format and creating methods have changed, but the basics of telling a story and engaging an audience remains the goal. No one knows this better than today's guest, Alan Bechtold. Alan has been making a living, and living his way, his whole life. He shares some of that, but most of the show is meant to explain how you can use the tools today to make your own content and share easily with your prospects, customers, audience and fans while postitioning yourself and your company/brand as the experts in your field. I know Alan will resonate with you as he does with me. Listen in on our conversation and connect with Alan Bechtold at emediamoguls.com
This episode brought to you by PUBL.COM PUBL is a new way to get all your documents to customers, prospects, employees and partners using your own mobile app. Click now to give it a try for free. All the links in this description have been set to open in a new window. You can see Publ while you continue to listen Tim Fargo is one of my most fascinating friends. Now living in Poland, Tim spends his days helping others learn from his success in business and life here in the US. He travels the world, and collects wisdom about simple things that will make you more successful. His best selling book, Alphabet Success is a compilation of the simple things that will make a big difference in your life. I've only known Tim as @AphabetSuccess on Twitter for a few months. During that time, he's introduced me to several great people, shared his wisdom and always uplifted my day. Join me as I get to know Tim better through a Google Hangout recorded for this show.
Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com Derek Coburn is the Founder and CEO of cadre, an un-networking community in Washington, DC and Baltimore, MD, which currently supports over 100 CEOs and business leaders and has hosted numerous bestselling authors and important public figures. He began his career as a financial advisor in 1998 and built a thriving wealth management practice, mainly by outworking everyone else. When the economy took a turn for the worse, he had to devote more attention to his existing clients and had less time for "traditional networking". He began to experiment with his own ideas, which included creating an informal "un-networking" group consisting of his best clients and other top professionals. These techniques tripled his revenue -- in just 18 months -- and improved the quality of his business and life. Derek's passion for connecting remarkable professionals led him to start cadre, and now, to write his first book.
Mike Robbins is the author of three books: Focus on the Good Stuff; Be Yourself, Everyone Else is Already Taken, and Nothing Changes Until You Do. As an expert in teamwork, emotional intelligence, and the powers of appreciation and authenticity, Mike delivers keynote addresses and interactive seminars that empower people, teams, and organizations to work together effectively and be more successful. He has inspired tens of thousands of people around the world to reach new levels of awareness and productivity, both personally and professionally. His clients include some of the top organizations and institutions in the world, such as: Google, Wells Fargo, Adobe, Charles Schwab, Twitter, the U.S. Department of Labor, Gap, New York Life, Stanford University, Chevron, eBay, Kaiser, UC Berkeley, Genentech, the San Francisco Giants and many others. He has been featured on ABC News, the Oprah radio network, in Forbes, the Washington Post, the Wall Street Journal, and many others. He hosted his own radio show called Let’s Get Real on Energy Talk Radio, and since 2008 has been a regular contributor to the Huffington Post.
For a limited time, you can take the $37 Fascinate Assessment for FREE.. go to http://HowTheWorldSeesYou.com/you and use wwhitlock for the assessment code. (Offer good while supplies last and may end at any time.. it's 3 minutes. Do it now!) Sally Hogshead measured hundreds of thousands of people to identify a scientific approach to personality branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. As a world-class branding expert, Sally discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best. Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, including almost every major international advertising awards. In fact, she was one of the most awarded advertising copywriters right from start of her career. She showed the world the best of how we see a brand, and today she does the same for people and companies across the globe. To break through and stand out in any competitive environment, you must understand how to fascinate.
Great leaders are remembered as great leaders long after their career. Those known as leaders now have an easier time becoming the great leaders we will admire later. Today, more than ever, it's important to be known for what you do. The Internet makes it possible to look up anyone in real time, so your merits will be known to all those (billions) connected. There's no shortcut to excellence, but there are methods to sync your true value with what is perceived online. Mitchell Levy has been publishing the thoughts and ideas of leaders for years and brings us insights into best practices for establishing oneself as a thought leader today.
Raj Singh is a mobile industry veteran and blogger with over a decade of experience working in all aspects of the mobile industry. Raj is a regular mobile writer and speaker including formal and guest blogging. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. Raj is CEO and Founder of Tempo AI, Inc. Tempo AI was incubated at SRI International (birthplace of Siri) where Raj was an EIR (Entrepreneur in Residence). Designed to help busy professional prepare for what’s next, Tempo Smart Calendar is like having an assistant anticipate what you need and surface that information right in the calendar, when you need it most. By eliminating the need to use multiple apps to discover mutual contacts, cull relevant emails, find contact information, notify attendees if you’re running late or get directions to your next event, Tempo does more in one tap so you never miss a beat.
JP Maroney is an American entrepreneur and CEO of Marocom Group, a collection of companies and joint ventures involved in publishing, media, training, consulting and internet commerce. Self-described as a serial business-builder, JP started his first venture at age 19. Soon after marrying, JP and his wife, Tonya, launched an advertising and marketing agency that created print media and eventually ventured into radio marketing campaigns. At age 22, JP and Tonya created their first magazine, a travel-oriented publication called Escape Magazine. That led to JP buying a weekly classifieds marketing newspaper called PennyWise. At age 25, JP lost everything — went bankrupt, and had to scramble to survive — working as a waiter, shoe salesman and pizza deliveryman. But, his fortune changed when he started publishing another magazine, then sold it in 1999. Then JP launched yet another business as a speaker, author and publisher of training programs. Today, as co-founder and Chairman of Marocom Group, JP controls ventures in publishing, media, training, consulting and internet commerce. A thorough researcher, writer and best-selling author, JP is the author or co-author of more than 30 books and audio/video learning systems. His articles and columns appear in dozens of print and online publications throughout the US and Internationally. He has also collaborated, organized and published business and self-improvement books with more than 70 other speakers, trainers and consultants. A frequent keynote and seminar speaker, JP has lived through what most speakers can only “talk” about. He teaches proven principles, ideas and strategies that have been hammered out on the anvil of experience.
David C. Levine has seen more financial products, services, and transactions than most investors will see in a lifetime. David was the Director of National Sales for one of the financial services industry's fastest growing independent broker-dealers which at its peak had over 1,000 registered representatives. Most recently, David was the Director of Business Development for the broker-dealer and registered investment advisor divisions of a publicly traded financial services firm with hundreds of brokers, tens of thousands of clients, and billions of dollars of assets under management. David has been licensed as a general securities representative, a registered principal, investment advisor and insurance agent for Life, Health, Variable, Fixed, and Equity Indexed Annuities. David also successfully developed and licensed Retirement Planning software to a top 10 Mutual Fund Company. David left the financial services industry behind to help protect investors going forward. He is the founder and CEO of InvestorProtector which is the first of its kind independent, objective, and non-conflicted subscription service that helps investors protect their investments and life savings. His book, The Financial Fix, confirms what many investors suspect: Wall Street is rigged. It reveals in meticulous detail how investors consistently and repeatedly become victims of a deeply flawed and conflicted system. Most important, 20-year securities industry veteran David C. Levine shows investors how to protect themselves.
Entrepreneur, speaker and author Jay Maharjan's latest book is Winning Lessons for Entrepreneurs in the Conceptual Economy. A new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don't yet fully understand this new model, one thing is for sure: The Knowledge economy we have come to know is changing. With a unique background in engineering, art and management, Maharjan is singularly qualified to lay out the clear challenges and opportunities that both entrepreneurs and the workforce will encounter in this new economy. Through personal anecdotes -- ranging from his first internship where he devised an entrepreneurial solution that saved Chrysler millions...to his successful launching and scaling of companies in multiple verticals -- Maharjan provides the reader with a roadmap for navigating the changing economic landscape. Jay started his entrepreneurial career in 2001 with one of his earlier companies selected as THE 'start up' company that was ahead of its time -- to embrace risk-taking in open-source innovation. He also produced and hosted over 20 entrepreneur television series that aired on the national and regional media outlets. His unbiased leadership work related to fostering entrepreneurship and local economies has been recognized by leadership at various levels.
Mark Shaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. He's an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents. His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book. Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences. He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies.
Dr. Joe Rubino, CEO of the Center For Personal Reinvention, is acknowledged as one of the world's foremost experts on the topic of elevating self-esteem. He is a life-changing personal development and success coach on how to restore self-esteem, achieve business success, maximize joy and fulfillment in life and productivity. He is known for his groundbreaking work in personal and leadership development, building effective teams, enhancing listening and communication skills, life and business coaching and optimal life planning. His 12 best-selling books and audio programs are available in 24 languages and in 59 countries and include: The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life.The Success Code, Books I & IIThe Magic Lantern: A Fable about Leadership, Personal Excellence, and EmpowermentThe Legend of the Light-Bearers: A Fable about Personal Reinvention and Global TransformationThe Seven Blessings: A Fable about the Secrets to Living Your Best Life31 Ways to Champion Children to Develop High Self-Esteem Dr. Joe offers powerful personal and group coaching to support business success and life fulfillment.
Shel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility. The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively. Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure. He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.
Bob "The Teacher" Jenkins has served as a business coach and online marketing trainer for thousands of coaches, entrepreneurs, and business leaders around the world. He loves helping coaches impact more people with less effort through leveraged online marketing strategies. He’s the author of Take Action! Revise Later, 21 Ways To Grow Your Coaching Business, and over a dozen online training courses. He also co-facilitates Hotseat Holiday Business Growth Retreats with Therese Sparby. For ten years, Bob taught U.S. History to freshman and World Religions to seniors at a public high school in Maryland. That sparked his online nickname, Bob The Teacher, which is much better known than his real name.
Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype. Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. Convince & Convert is not an agency but social and content accelerators. They help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel. They work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, they’ve completed projects for Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.
Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. Barry applies simple, strategic steps to facilitate change. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai. His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” will be released in 2014. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.
Mark Fidelman is the CEO for Raynforest Inc, an Influencer Marketing Network, and the author of Socialized! which some call “the playbook for Social Business”. He provides an insider's view of the modern business world based on his years of experience working as an executive and consultant within the Global 3000. He's also a contributor to Forbes.com where he writes about social, mobile and marketing trends.
John Lynn, @techguy on Twitter, is an avid blogger and online entrepreneur who runs 25 highly trafficked blogs across 3 niches: Healthcare IT, Reality TV, and Vegas Startup companies. He has a broad range of IT skills and the ability to bridge the gap between technical and non-technical groups due to his strong experience in healthcare IT (specifically electronic medical record), social media, and SEO. He recently acquired a Healthcare IT Career company to compliment the existing Healthcare IT blogs. He has a range of skills in marketing, blogging and SEO along with a strong ability to create compelling content quickly. He teaches others how to do what he does at Slow and Steady Blogging.
Lori Ruff is known as the LinkedIn Diva. She's a trainer, speaker, author and CEO of Integrated Alliances Social Media. One of the most connected women on LinkedIn, she specializes in B2B sales and marketing and credits passion, persistence, and courage for her success. She has been ranked as an AGBeat Top 50 Industry Influencer of 2014, Forbes Top 10 Women Social Media Power Influencer of 2013, Top 23 Social Media Power Influencer of 2012, and Moody’s Top 50 Favorite People of 2012. She's the author of the upcoming “Keep It Real: Living Life Fearlessly” and co-host of “RockTheWorld with LinkedIn” radio. She offers free training information at RockLinkedIn.com.
Greg Arnold is an empowering speaker, trainer, mentor and success coach. His unique leadership style is based on his years of business building and highly successful experiences. He has been involved in the home-based business industry for 40 years. During that time he has built successful businesses in the financial industry and network marketing, and teaches others how to effectively build online subscriber lists. Greg has built teams of several thousand distributors, starting from scratch, with three different companies. He also has 5 years experience as a successful Network Marketing company CEO and he is the author of the wildly entertaining book; The Multi-Level Mangler In King Arthur’s Court which was in Amazon’s top 1% of best sellers for over three years. With a background as a winning high school football coach, Greg is able to help people bring our their inner champions -- including the drive to move forward regardless of what stumbling blocks stand in the way. Greg can show you how to perform at your absolute best, no matter what else is going on around you.
Robert Imbriale, the President of Ultimate Wealth, Inc., is passionate about success. It’s a topic he has studied most of his adult life, and his favorite tool for creating success is a small business. He’s a very knowledgeable marketing expert of both on and off-line marketing strategies and he has helped many business owners turn an idea into a profitable business – some of those have reached the million-dollar mark inside of 18 months. Known as The Motivation Coach, Robert is a powerful speaker, seminar leader, business strategy expert, marketing expert, and a person who clearly understands human potential. His unique combination of human psychology with his passion for the tools that make business possible give him what some refer to as an “unfair advantage” when it comes to helping his clients in business.
As an award winning filmmaker and actress, Adryenn Ashley is used to transforming herself and others into riveting onscreen characters. "There are no obstacles, only opporunities," she says. She uses her well honed techniques to transform everyday entrepreneurs into successful business celebrities. As a mentor to CEOs worldwide, she is directly responsible for adding significant revenue to her client’s bottom line. Adryenn founded Wow! Is Me, Inc. after developing a proprietary marketing formula that works with both retail and service based businesses. Her clients are from every industry, and offer a diverse selection of offerings. Her high-end product line, Red Carpet Results, helps clients create their expert authority profile online and in the media to keep them top-of-mind with their ideal clients. Her fundamental belief is that everyone has a special skill -- a unique quality worthy of praise and profit -- and her mission is to help clients find that skill or knowledge and craft a profitable plan to transform it into a revenue generating business.
Chris Brogan is a New York Times bestselling author, speaker, marketing consultant, and pioneer in the social media marketing industry. He is also the creator and publisher ofOWNER Magazine. OWNER is a digital magazine dedicated to covering the business curriculum for your future. Whether you are the owner of a business, or just the owner of your cubicle with a lot of goals and intentions, it is created for you. Their goal is to help you with insight, instruction, interviews, innovation, and interesting perspectives that will be helpful for your intentions. It's not about small biz versus big, but about old perspectives versus new. It's a gathering point for all those reinvented wheels, those people who were called crazy... the carnival of freaks and those who don’t quite fit in.
Jon Ferrara has over 20 years of pioneering experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). Jon won Entrepreneur of the year for co-founding the bestselling GoldMine CRM in 1989 -- with over 2 million users, one of the most successful enterprise software companies of its day. In 2009, Jon founded Nimble.com to reinvent Relationship Management for our Social Era. A popular sales and marketing speaker, Jon is an evangelist who believes that intelligently nurturing key business relationships is a crucial pillar of growing a business. Relationships make or break your business — and they’re hard to manage in our noisy world. Jon and his team built Nimble to smartly combine all your contacts, email, social signals, activities, and follow-ups everywhere you work. They deliver context and insights so you can be quick and agile at growing your business... You can be Nimble.
Kate Buck (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated. In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company. A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.
Can you really, systematically and consistently get the results you want from others while making them feel genuinely good about themselves, about the process, and about you? Our guest says, “Absolutely!” Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It's been a best seller on The Wall Street Journal and BusinessWeek lists, and has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s been translated into 21 languages and is his fourth book to sell over 250,000 copies. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. The author of Social PR Secrets: How to Optimize, Socialize and Publicize your Company's News, Lisa has a degree in journalism and more than 20 years experience as a public relations agency owner. Her experience blends the traditional fundamentals of public relations, corporate communications and branding with today's influence of digital media. Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions -- whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon. The public relations cycle no longer relies on traditional journalism to deliver company news... now that news is social, mobile, visual, and optimized to best reach target markets.
Austin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress. His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team. Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit. Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.
Phil Simon is a sought-after speaker and recognized technology expert. He began working with emerging technologies in 1994 and now consults companies on how to optimize their use of technology. He's the author of five books: Too Big to Ignore: The Business Case for Big Data (John Wiley & Sons, 2013)The Age of the Platform (Motion, 2011)The New Small (Motion, 2010)The Next Wave of Technologies (John Wiley & Sons, 2010)Why New Systems Fail (Cengage, 2010) Book number six is slated for early 2014 and will be called The Visual Organization: How Intelligent Companies Use Data Visualization To Make Better Decisions. His contributions have been featured in and on Inc. Magazine, NBC, CNBC, The Huffington Post, The Globe and Mail, the American Express Open Forum, Fast Company, Technorati, abcnews.com, forbes.com, BusinessWeek, The New York Times, ReadWriteWeb, and many other sites. He holds degrees from Carnegie Mellon University and Cornell University.
Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She's the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate.
Scott Allen is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy. He's also a contributor to over a dozen books on social media, marketing and entrepreneurship. He is currently a resident expert/columnist at Business.com and American Express OPEN Forum and an occasional/past contributor to yeah and numerous other sites, including About.com where he was the Entrepreneurs Guide. A 20-year veteran technology entrepreneur, executive and consultant, and the Director of Client Solutions for Momentum Factor, Scott leads the implementation of the company's social media and reputation protection programs. As an experienced virtual and live presenter, his clients and event partners have included Microsoft, Electronic Retailing Association, Blog World and New Media Expo, Business Development Institute, Human Capital Institute, ERE Media, Execunet, American Marketing Association, OneCoach, LinkedIn and others.
Bob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger. Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning: How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets) Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities How businesses can effectively apply tips about branding, SEO, direct marketing, mobile use and tradeshow attendance to increase their ROI
David Gosse is a serial entrepreneur that specializes in technology. He is the founder of Namechk.com, the Founder & CEO of Tracky Inc., and he owns two patents for internet search algorithms and has a third patent pending. Since childhood he has believed that technology promises a better future, and getting things done should be easier. His passion is to help improve the way we can all socially collaborate and thus simplify our lives. Most of his career has involved the search engine industry, and he's learned how the internet works. He has raised millions in startup capital, built and sold businesses and assembled stellar teams. He has also failed numerous times when launching what he thought was the next big thing. What he has learned from it all is that we are social, and most of the fun, passion, deals and partnerships happen because of relationships. With his latest endeavor, Tracky, he's trying to help us all socialize for reasons more than entertainment in the hope that everyone improves their quality of life together.
Known as “Mr. Blueprint,” Richard Krawczyk is a best-selling author, human potential expert, motivational keynote speaker, business strategist, and most important of all, a father. His credentials include a lifetime of entrepreneurial success. He is a leading authority in the areas of achievement, motivation and peak performance. He firmly believes that if you live your life with passion, you will create life-long success. Richard’s powerful message of knowledge, opportunity and action make him a worldwide crowd favorite. He created the Ultimate Success Blueprint featuring the ELATE System, and authored the #1 best-selling book Financial Aerobics. While others focus on money, Richard reminds us that there is more to success than just money. You can become successful in all areas of your life: emotionally, spiritually, financially and in health. Based on these principles, he founded Success Now International – a leading personal and business development training company.
Robert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass. Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.
Alan R. Bechtold has been writing and publishing since the age of eight, and is the best-selling author of "Will Work for Fun: 3 Simple Steps for Turning Any Hobby or Interest Into Cash". He has also self-published countless books, reports and courses, mostly focusing on publishing for profit and utilizing what you publish as marketing to grow business revenues. An accomplished professional speaker, Alan has also been both host and guest on hundreds of radio shows, podcasts, teleseminars and Webinars. He started publishing profitably online before there was a World Wide Web, syndicating articles and news to operators of the local dial-up computer bulletin board operators. As Founding Member and managing editor at LifePath Books, Alan helps busy executives and professionals who would most benefit from publishing a book get the job done, beginning to end. He's also the CEO of Inkubator Media, publishers of high quality new media featuring a broad variety of the rising stars publishing today. Inkubator provides a unique approach combining self-publishing and "traditional" publishing, which allows authors to work directly with a publisher and editor to create your own self-published works, and receive mastermind training. Submitting them for publication by Inkubator Media includes full assistance polishing and unlimited opportunities to re-submit work. Once accepted and published, authors earn 70% of all proceeds.
Ross Goldberg is a best selling author who has released dozens of training programs, and helped thousands of internet entrepreneurs get more leads from the web. A former gang leader and disabled army veteran who has had two near-death experiences, he turned his life around when he discovered that he could make money online. He started by selling on eBay, but decided after his first year online that he would be better suited to helping others succeed. He now focuses on creating info products and software to help people build their own businesses. Ross can attest that reputation is everything, and that honor and integrity makes a big difference in achieving success. Establishing an online reputation includes SEO, which Ross is a master at. These days it also includes social media, blogging, and other ways that we present ourselves online. And if false rumors or accusations appear, we need to know how to deal with it effectively. But reputation is both seen and unseen. Creating a fake persona no longer flies... it's about being congruent, genuine and transparent with and about ourselves, and accepting the karma that comes with our choices.
Kristy Bolsinger is a marketer who is passionate about helping businesses focus on and improve the customer experience. Social media is not the end, rather the means. Search optimization is not the goal, it is a channel to leverage. Customer service is not an after thought, it is the red thread through the story. Every customer touch point is an opportunity to deepen the relationship between the customer and the brand. Customer experience design is the tool that allows us to better engage with our customers and integrate their voice and desires into our business model. Kristy currently works at PricewaterhouseCoopers (PwC) with enterprise organizations helping them to better engage with their customers and improve the bottom line. She joined PwC as part of the acquisition of Ant's Eye View, a boutique social business startup she joined in 2010. Prior to Ant's Eye View she was the social strategist for the Casual Games group (GameHouse, RealArcade) within RealNetworks. She has an MBA from Atkinson Graduate School of Management at Willamette University.
For well over a decade, Thomas Mangum has been quietly making connections that have yielded millions for individuals and organizations looking to create a greater impact with their products, services and causes. That means strategic partnerships, clients and ultimately making an impact in lives. As an accomplished radio talk show host, interviewer, voiceover artist and communication skills evangelist, Thomas has worked and played with scores of leaders from around the world that are making an impact through intimate connection. His motto is "Skip the small talk and move directly to the Large Talk", which is where the conversation really starts. The reality is most people completely screw up professional networking and wonder why it never feels right but they go through the motions of what they think they "have to" do anyway. That leads to even more resentment of the process. Through Learn To Connect NOW! and Becoming a Masterful Networker, Thomas is finally showing others exactly what he’s doing to cultivate connection, being noticed in a sea of noise and most importantly be remembered without compromising what he values most... intimate connection.