Podcasts about widespace

Joy Dean is Head of Attention UK, Tobii ATTEX, an attention data exchange. A self-described Startup Queen, for the last 18 years she's played a pivotal role in the growth of adtech including at Tribal Fusion before it became Widespace, helping launch InVibes, at Widespace before it was bought by Azerion, and launching the programmatic arm of Ogury. The conversation covers subjects such as the need to refocus on the quality of the data that powers methods of measuring attention in advertising, why attention alone can't be used as a standalone metric, the danger of gamifying it, and why it will never become a new currency."Everyone in the attention space has a different view on how we should measure it. In any near future we won't see agreement on what measurement is. Will it be standardised in the near future? No. Will there be some kind of baseline we all agree on? Yes, I can see that happening. I don't think it will or should become a currency but should be a piece, in combination with others, of buying."She describes Tobii ATTEX as a world leader in eye tracking. Since 2001 it worked on perfecting the technology in areas like medical research, self-driving systems, VR and gaming. In 2017 it launched an attention-data exchange. "We are so different from what's offered in the attention space. Our sell is only the data. We never stop collecting data, it's always on," she says. "Our main goal is not to productise the data but to take it out to the ecoyst3emt and put the raw data in the hands of customer to let them bujld their own attention-optimisation products".

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I veckans podcast pratar Erik Wisterberg och Stefan Lundell om det så kallade "Instageddon" där många inlägg döljs av den Facebook-ägda appen. De pratar också om annonstech-bolaget Widespaces kris – och ger lite tips till entreprenörer som vill pitcha en idé på en techjournalist. See acast.com/privacy for privacy and opt-out information.

Patrik Fagerlund. He’s been working with mobile internet since the 90s. He’s an engineer by training and now, he’s the CEO and founder of Widespace, a mobile adtech company. Outside of work, he loves spending time with his family with his four kids and his wife along with many activities and sports. Famous Five: Favorite Book? – Business Insider What CEO do you follow? – Elon Musk Favorite online tool? — Slack and Flatly How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – “Be what you want to be”   Time Stamped Show Notes: 02:00 – Nathan introduces Patrik to the show 02:36 – Widespace is a mobile advertising campaign 02:40 – It was spun out in 2007 from what Patrik thought was a great media channel 03:04 – Patrik sold media fueled by their technology 03:10 – Selling media per CPM which is $10 per impression 03:31 – This was the business model in 2009 04:00 – $2M was the total ad spend for the previous model and 40% went to the company 04:26 – Team size was 9 04:38 – Widespace's current business model spent $30M for ads 04:40 – Team size is 130 04:41 – “We’re moving into selling technology at a rapid space” 04:49 – Widespace extends their tools and technology for both the supply and demand 05:09 – Widespace focuses more on selling their technology 05:28 – The model is close to SaaS, but the pricing depends on the volume and usage 06:11 – Of the top 50 global advertisers, Widespace serves 70% of them 06:24 – Widespace works with most of the umbrella agency companies in the world 06:51 – The tech of Widespace is a full-stack offering 07:01 – The algorithm is based on interests 07:18 – If Widespace goes against other legacy technologies in adtech, Widespace will outperform them 07:46 – A customer pays 50% of their ad spend to make use of Widespace’s technology 07:54 – It’s a volume game, the more a customer pays, the less Widespace charges 08:04 – If a customer puts $20M into Widespace’s system, it will go down to below $10M 08:53 – Average ARR is around $4M 09:06 – Since Widespace is a full-stack, they service both demand and supply 09:11 – There’s a cap on the demand side and a supply cap to serve the supply 09:26 – The suppliers are the top publishers in the world 09:45 – Widespace takes a cut from the demand and supply side 09:56 – Widespace charges on the extended version of the algorithm as well 10:11 – Last year’s processed ad spend is shy of $40M 10:49 – 2016 total revenue is around $17M 11:04 – Widespace was initially bootstrapped 11:16 – Widespace has raised close to $30M 11:33 – Over the years, Widespace had propositions from strategics but they turned them down 12:08 –Widespace is currently working with 500 suppliers/publications 12:17 – Widespace keeps control of their supply and has deeper integration 13:07 – A few years ago, Widespace was the only one who was servicing the publishers 13:40 – Widespace doesn’t have any exclusivity 15:02 – The Famous Five   3 Key Points: Adjust your technology depending on the needs of your target market. Find the right partners with whom you can grow your business. Be what you want to be!   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Jakso 9: Maksettu mainonta. Mainosteknologian parissa pitkään toiminut, ja vastikään yrittäjäksi ryhtynyt Krista Pohjanlehto (Kinspiring.com & Widespace) kertoo miten yrittäjä voi hyödyntää maksettua mainontaa tulokselliseen markkinointiin aivan toisella tavalla kuin esimerkiksi viisi vuotta sitten.

Widespace förändring från nätverk till programmatisk plattform med fokus på mobilt, kundvärde och effekt. Micke berättar hur han och Widespace vill hjälpa publicister att tjäna mer pengar på sin mobila trafik och köparsidan att få mer effekt med smartare mobilköp. Vi pratar också om vad du som kund och köpare kan och ska förvänta dig för effekt av dina mobila display och videoköp.

02:17 - Rich Harris Introduction Twitter GitHub Blog The Guardian 02:34 - Oskar Segersvärd Introduction Twitter GitHub Widespace 02:50 - rollup.js rollup - npm 04:47 - Caveats and Fundamental Differences Between CommonJS and AMD Modules and ES6 Modules lodash Static Analysis 11:26 - Where rollup.js Fits in the Ecosystem Bundler vs Loader systemjs jspm webpack 17:40 - Input Modules 18:35 - Why Focus on Bundling Tools vs HTTP/2 20:13 - Tree-shaking versus dead code elimination 25:53 - ES6/ES2016 Support 27:36 - Other Important Optimizations 32:11 - Small modules: it’s not quite that simple three.js 41:54 - jsnext:main – should we use it, and what for? Picks Better Off Ted (Joe) Elementary (Joe) Ruby Rogues Episode #137: Book Club - Functional Programming for the Object-Oriented Programmer with Brian Marick (Aimee) Ruby Rogues Episode #115: Functional and Object Oriented Programming with Jessica Kerr (Aimee) Ruby Rogues Episode #65: Functional vs Object Oriented Programming with Michael Feathers (Aimee) Operation Code (Aimee) Google Define Function (Dave) Scott Hanselman: Dark Matter Developers: The Unseen 99% (Dave) MyFitnessPal (Chuck) Nike+ Running (Chuck) Couch to 10k (Chuck) Aftershokz Bluez 2 Headphones (Chuck) Pebble Time Steel (Chuck) Climbing (Rich) The Codeless Code (Rich) Star Wars (Rich) The Website Obesity Crisis (Oskar)

02:17 - Rich Harris Introduction Twitter GitHub Blog The Guardian 02:34 - Oskar Segersvärd Introduction Twitter GitHub Widespace 02:50 - rollup.js rollup - npm 04:47 - Caveats and Fundamental Differences Between CommonJS and AMD Modules and ES6 Modules lodash Static Analysis 11:26 - Where rollup.js Fits in the Ecosystem Bundler vs Loader systemjs jspm webpack 17:40 - Input Modules 18:35 - Why Focus on Bundling Tools vs HTTP/2 20:13 - Tree-shaking versus dead code elimination 25:53 - ES6/ES2016 Support 27:36 - Other Important Optimizations 32:11 - Small modules: it’s not quite that simple three.js 41:54 - jsnext:main – should we use it, and what for? Picks Better Off Ted (Joe) Elementary (Joe) Ruby Rogues Episode #137: Book Club - Functional Programming for the Object-Oriented Programmer with Brian Marick (Aimee) Ruby Rogues Episode #115: Functional and Object Oriented Programming with Jessica Kerr (Aimee) Ruby Rogues Episode #65: Functional vs Object Oriented Programming with Michael Feathers (Aimee) Operation Code (Aimee) Google Define Function (Dave) Scott Hanselman: Dark Matter Developers: The Unseen 99% (Dave) MyFitnessPal (Chuck) Nike+ Running (Chuck) Couch to 10k (Chuck) Aftershokz Bluez 2 Headphones (Chuck) Pebble Time Steel (Chuck) Climbing (Rich) The Codeless Code (Rich) Star Wars (Rich) The Website Obesity Crisis (Oskar)

02:17 - Rich Harris Introduction Twitter GitHub Blog The Guardian 02:34 - Oskar Segersvärd Introduction Twitter GitHub Widespace 02:50 - rollup.js rollup - npm 04:47 - Caveats and Fundamental Differences Between CommonJS and AMD Modules and ES6 Modules lodash Static Analysis 11:26 - Where rollup.js Fits in the Ecosystem Bundler vs Loader systemjs jspm webpack 17:40 - Input Modules 18:35 - Why Focus on Bundling Tools vs HTTP/2 20:13 - Tree-shaking versus dead code elimination 25:53 - ES6/ES2016 Support 27:36 - Other Important Optimizations 32:11 - Small modules: it’s not quite that simple three.js 41:54 - jsnext:main – should we use it, and what for? Picks Better Off Ted (Joe) Elementary (Joe) Ruby Rogues Episode #137: Book Club - Functional Programming for the Object-Oriented Programmer with Brian Marick (Aimee) Ruby Rogues Episode #115: Functional and Object Oriented Programming with Jessica Kerr (Aimee) Ruby Rogues Episode #65: Functional vs Object Oriented Programming with Michael Feathers (Aimee) Operation Code (Aimee) Google Define Function (Dave) Scott Hanselman: Dark Matter Developers: The Unseen 99% (Dave) MyFitnessPal (Chuck) Nike+ Running (Chuck) Couch to 10k (Chuck) Aftershokz Bluez 2 Headphones (Chuck) Pebble Time Steel (Chuck) Climbing (Rich) The Codeless Code (Rich) Star Wars (Rich) The Website Obesity Crisis (Oskar)