Podcasts about cac

Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth. What you'll learn about in this episode: 1. Paid Search in 2025  - How Google's LSA credit policy and PPC changes affect case volume  - Why exact-match targeting outperforms broad match in competitive markets   2. AI's Impact on Visibility  - How Google's AI Overviews and ChatGPT are influencing search and lead flow  - What content structure helps firms appear in AI-generated answers 3. Attribution & Brand Building  - Why tracking conversions is harder than ever in a multi-touch journey  - The power of video and social content for building brand familiarity 4. Q4 Action Checklist  - Auditing channels, cutting non-producers, and doubling down on top performers  - Expanding review collection across Google, Facebook, and legal directories   5. Budgets, CAC, and ROI Targets  - Understanding today's cost per case  - Setting sustainable ROI goals Resources:  Website: consultwebs.com/ LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs Twitter: twitter.com/Consultwebs Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

This week, our hosts ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dave Bittner⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joe Carrigan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Maria Varmazis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (also host of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠T-Minus⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Space Daily show) are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start with some follow-up, listener Jay shared how Robinhood tackled a $25.4 billion phone scam problem with a simple fix—a bright yellow in-call banner that warns users, “We're not calling you. If the caller says they're from Robinhood, they're not—hang up.” Meanwhile, Myanmar's military blew up a major online scam center at KK Park, forcing over 1,500 people to flee into Thailand. Listener JJ reminds us it's “CAC cards,” not just “CAC,” and Shannon reports from Scooter's Coffee, where customers are now bringing chickens for pup cups—proving some pets really do rule the roost. Maria's story is on Bitdefender and NETGEAR's 2025 IoT Security Report, which found smart homes now face triple the attacks of last year—about 29 a day. Dave's story is on a cloud architect who exposed his AWS keys online, letting attackers hijack his account for crypto-mining and phishing. His takeaway: secure keys, limit privileges, and assume it can happen to you. Joe's got the story of scammers posing as banks or the FTC, using fake security alerts to trick older adults into draining their savings. The FTC says losses are skyrocketing—so don't move money or trust surprise calls or pop-ups. Our catch of the day comes from the Scams SubReddit, where a scammer got way more than what they signed up for in a text chain. Resources and links to stories: Robinhood LinkedIn post. Stragglers from Myanmar scam center raided by army cross into Thailand as buildings are blown up My AWS Account Got Hacked - Here Is What Happened False alarm, real scam: how scammers are stealing older adults' life savings Trying to scam the scammer ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a Catch of the Day you'd like to share? Email it to us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hackinghumans@n2k.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Les ETF, ou “Exchange Traded Funds”, connaissent depuis une vingtaine d'années un succès fulgurant en bourse, au point de bouleverser le paysage de l'investissement mondial. Leur croissance s'explique par une combinaison de simplicité, de coûts réduits et d'efficacité qui séduit aussi bien les petits épargnants que les grands investisseurs institutionnels.Un ETF est un fonds coté en bourse qui réplique la performance d'un indice, comme le S&P 500, le CAC 40 ou le MSCI World. Au lieu de chercher à battre le marché, comme le fait un gérant actif, il se contente de suivre mécaniquement un panier d'actions représentatif. Ce modèle de gestion dite “passive” est l'un des grands atouts des ETF : il élimine la subjectivité du choix des titres et réduit fortement les frais de gestion. Alors qu'un fonds traditionnel prélève souvent entre 1 % et 2 % de frais annuels, un ETF coûte rarement plus de 0,2 %. Sur le long terme, cette différence de coût devient déterminante pour la performance nette des investisseurs.Leur deuxième force, c'est la liquidité. Les ETF se négocient en continu, comme une action, tout au long de la journée de bourse. Cela permet d'acheter ou vendre instantanément un portefeuille diversifié, ce qui était autrefois réservé aux professionnels. L'investisseur particulier peut, en un seul ordre, détenir plusieurs centaines de sociétés réparties dans le monde, sans devoir acheter chaque action individuellement.À cela s'ajoute la transparence : la composition du fonds est publique, l'indice qu'il suit est connu, et sa performance peut être vérifiée en temps réel. Les ETF apportent ainsi une confiance et une clarté rarement atteintes dans la gestion traditionnelle, souvent critiquée pour son opacité.Enfin, leur souplesse en fait un outil universel : il existe des ETF sur presque tout — actions, obligations, matières premières, thématiques (IA, écologie, défense), ou stratégies géographiques. Cela permet de construire un portefeuille complet et cohérent à moindre coût, avec un niveau de diversification difficilement égalable autrement.En somme, les ETF incarnent une révolution silencieuse : celle de la démocratisation de l'investissement. En rendant accessible ce que seuls les gérants professionnels pouvaient autrefois faire, ils ont réconcilié beaucoup d'épargnants avec la bourse. Leur succès repose sur une idée simple : plutôt que de parier sur qui battra le marché, mieux vaut s'en faire un allié, et le suivre. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Ce jeudi 6 novembre, Antoine Larigaudrie et Éric Lewin, stratégiste actions chez Bourse Direct, vous présentent le placement à suivre dans l'émission Tout pour investir sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The Biggest GTM Mistake (Spoiler Alert: Stop Chasing CAC!!!)Mark Roberge shares how AI is transforming sales, customer success, and go-to-market strategy. The former HubSpot CRO, now co-founder of Stage 2 Capital and senior lecturer at Harvard Business School, Mark Roberge breaks down the 4 phases of AI evolution that will redefine how companies sell, serve, and scale. From agentic AI to LTV-driven growth, this is a masterclass on what the next era of go-to-market looks like.Mark Roberge helped take HubSpot from $0 to $100M and literally wrote The Sales Acceleration Formula. Now, he's turning his attention to the AI transformation sweeping every GTM function. In this episode, Mark explains why it's time to stop obsessing over CAC and start optimizing for LTV—the customers who actually succeed—and how AI can make that possible at scale.He also shares bold predictions about the future of work, the death of departments, and why capitalism itself may need to evolve for the AI era.Timestamps0:00 – Preview & Introduction1:19 – Meet Mark Roberge: Co-Founder, Stage 2 Capital2:45 – The Early Days of AI in GTM6:33 – What's Slowing Down AI Adoption8:00 – Why Most AI Startups Are Still Too Iterative12:00 – The "Agentic" Shift: From Co-Pilots to Autonomous Agents14:15 – The 4 Phases of AI Go-to-Market Evolution20:35 – Managing Your Agents: The New CRO Skillset26:00 – Deciding the ICP: It's Not CAC29:35 – How AI Breaks Down Department Silos35:40 – Can Capitalism Survive the AI Era?46:00 – The Science of Scaling: Mark's Next Big Book---What You'll Learn* Why CAC is the wrong north star metric for GTM leaders* How to use AI to identify and retain high-LTV customers* The 4 phases of AI transformation in go-to-market* How agentic AI will redefine the roles of CROs, CSMs, and RevOps* Why AI will blur departmental boundaries and change the structure of business* How capitalism and work culture must evolve in the AI era---Check out the Key Takeaways & Transcripts: ⁠https://www.gainsight.com/presents/series/unchurned/⁠---Where to Find Mark:LinkedIn: ⁠https://www.linkedin.com/in/markroberge/Where to Find Josh: LinkedIn: ⁠https://www.linkedin.com/in/jschachter/⁠---Resources mentioned:* Stage 2 Capital Blog – Go-to-Market AI Case Studies: https://www.stage2.capital * The Sales Acceleration Formula by Mark Roberge

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing SystemsIn this week's episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer's mindset can eliminate waste and unlock real business growth.From pivoting out of medicine to leading a multi-million-dollar consultancy that's generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype.We dig into:The hidden marketing tax and where brands lose millions in ad spendB2B vs. B2C attribution: fixing the broken data pipelineThe metrics that actually move the needle (LTV, CAC, new customers)Incrementality testing and why platform ROAS liesThe sales ↔ marketing black hole—and how to close itAI's real role: freeing humans from the tedious, not replacing themScaling without chaos—why 30–50% growth beats “hypergrowth” every time

durée : 00:02:24 - Le brief éco - Les entreprises françaises du CAC 40 conservent une image globalement positive dans la presse internationale, selon un nouveau baromètre du "soft power" médiatique réalisé par pressrelations. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Big growth in 2026 starts with clarity and in knowing where your clinic ends and your business begins. Dr. Pete and Dr. Stephen unpack why separating the “remarkable practice” from the “remarkable business” is the key to building capacity, increasing profitability, and leading your team with purpose. They explain how focusing on throughput and output helps you see what's really driving results, and why understanding your key numbers (like CPL, CAC, and LTV) gives you confidence and control as you scale. It's a powerful conversation about thinking bigger, leading better, and planning smarter for the year ahead.In this episode you will:Learn why clarity between practice and business accelerates growth.Understand the difference between throughput and output.Discover why knowing your key numbers gives you control and confidence.See how strong leadership and alignment drive team performance.Get inspired to plan your 2026 with purpose and clarity.Episode Highlights01:42 – Learn why clarity is the greatest accelerator heading into 2026.03:38 – Discover why promoting chiropractic is about mission, not marketing.05:38 – Hear how leadership starts with every person on the team.07:36 – Understand why TRP split immersions into practice and business focus.09:19 – Learn the difference between the clinical practice and the business engine.11:00 – Explore the operational domains that drive growth and capacity.11:28 – See how business domains connect to leadership, money, and impact.11:48 – Learn why throughput and output represent two sides of your success.12:53 – Understand how stepping into the CEO role transforms your team and culture.17:55 – Identify the three identities—clinician, operator, and business builder.19:12 – Discover how everyone on your team contributes to saving lives.20:08 – Learn how marketing, sales, and delivery align under one clear purpose.21:15 – Hear why knowing your key metrics creates focus and control.22:07 – Learn how optimizing Day 1–4 increases trust and conversions.24:34 – Get inspired to lead your team into 2026 with clarity and confidence. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Government bureaucracy isn't exactly the sexiest problem in defense—but it's one of the most painful. In this episode, host Tyler Sweatt sits down with Zachary Long, Founder of ConductorAI and former Palantir leader, to unpack how his team is taking on one of the biggest bottlenecks in government operations: paperwork.From automating complex approval chains to bridging the gap between policy and real-world execution, Zach shares how ConductorAI is bringing modern software principles to the most frustrating parts of government workflows. He and Tyler get candid about startup lessons, from navigating base access and culture gaps to building tech that actually works for users in the field.What's happening on the Second Front:Why “showing up on site” beats every virtual meetingHow Palantir's culture shaped ConductorAI's approachThe challenge of solving diffuse problems that everyone feels but no one ownsZach's unconventional “king for a day” policy wishIf you've ever wrestled with a CAC renewal, an ATO, or just the endless maze of government forms, this one's for you.Connect with ZacharyLinkedIn: Zachary LongConnect with TylerLinkedIn: Tyler Sweatt

The Truth About Cholesterol, LDL, and Plaque Regression with Dave Feldman | Lean Mass Hyper-Responder Research Explained What if everything you've been told about cholesterol and heart disease is incomplete — or even wrong? In this eye-opening episode of The Coach Debbie Potts Show, I sit down with Dave Feldman, engineer turned citizen scientist, founder of Own Your Labs and The Citizen Science Foundation, and the mind behind the Lean Mass Hyper-Responder (LMHR) study and the groundbreaking Keto-CTA trial on plaque progression and regression. We unpack the latest findings from Dave's multi-platform coronary imaging study — comparing HeartFlow, QAngio, Cleerly, and expert readouts — to explore how some individuals with very high LDL cholesterol and low inflammation show no increase in plaque and, in some cases, true regression. You'll learn:

The dental industry is chronically supply-constrained: 97% of dentists report staffing as their primary volume limiter, 95% cite extreme recruiting difficulty, yet 75% of hygienists prioritize schedule flexibility above all else. This structural mismatch created the opportunity for Toothio—a labor marketplace connecting dental professionals seeking flexible work with practices facing critical staffing shortages. In this episode, we sat down with Ian Prendergast, Co-Founder and CEO of Toothio, to unpack how he applied labor marketplace principles from hospitality and light industrial verticals to dental, why DSO enterprise customers emerged as the true ICP only after launch, and how being an industry outsider enabled business model innovation that insiders missed. Topics Discussed: How a single golf course conversation with a dentist exposed the 97% staffing crisis and validated the market opportunity Translating labor marketplace GTM from Qwick (hospitality staffing) and Steady Install (light industrial) into dental The supply-demand structural imbalance: dental growing 10.5% CAGR, 40% workforce departure in 2020, insufficient pipeline Supply-first marketplace development and why quality/reliability required deep supply pools before demand acquisition The ICP evolution from private practices (faster sales cycles, lower risk validation) to DSO enterprise (higher volume, stickier retention) Building credibility as outsider founders through strategic SME hires, advisors, and embedding in industry associations The enterprise motion: hiring CCO and SVP Sales with dental Rolodexs to access top-10 DSO decision-makers Quantifying previously unmeasured costs: 100%+ recruiting cost increases, industry-leading turnover rates, $1,560+ daily production loss per unstaffed hygienist Leveraging AI agentic systems to eliminate geographic marketplace constraints for national expansion The moat-building roadmap: layering SaaS and RCM software over the distribution channel to increase switching costs GTM Lessons For B2B Founders: Supply depth before demand scale prevents unit economics collapse: Ian's experience across three labor marketplaces reinforced one principle: excess supply is recoverable, excess demand is catastrophic. With too much demand and insufficient supply, you're "spending a bunch of money to acquire these demand users, but you're not able to fulfill the supply side. So now they're churning out at a high clip, they're going somewhere else. And now it drives up your CAC across the marketplace and reduces your lifetime value." In two-sided marketplaces, founders must resist investor pressure to show demand-side revenue before supply reliability is proven—the temporary revenue bump destroys long-term unit economics. ICP clarity requires live market data, not pre-launch assumptions: Toothio launched targeting private practices (shorter sales cycles, lower barriers, faster learning) before discovering DSOs were the actual ICP through usage cohorts showing materially higher volume and retention. Ian was explicit: "Once we got into it, we realized...the true ICP is going to be our group practices." The tactical framework: establish presence across plausible segments, instrument everything, collect 1-2 quarters of behavioral data, then redirect resources to wherever retention and expansion metrics are strongest. This data-driven ICP discovery prevents premature optimization around the wrong customer profile. Hire senior enterprise operators when you have validation plus clear TAM: Toothio broke conventional early-stage wisdom by hiring a Chief Commercial Officer and SVP Sales—roles typically considered "top-heavy"—because Ian had validated product-market fit and identified a concentrated enterprise opportunity (hundreds of DSOs). The result: "Next thing you know, we're in front of five or six of the top eight or ten DSOs in the country." The decision framework: if you have (1) proven unit economics, (2) clear product-market fit signals, and (3) an enterprise TAM with established relationship networks, senior hires with category Rolodexs can compress multi-year enterprise sales cycles into quarters. Without all three conditions, follow conventional wisdom and stay lean. Outsider economic analysis creates differentiated value propositions: Ian's non-dental background enabled him to "look at the dental office P&L and the core drivers of production with a completely neutral lens and realize that there was a lot of waste." He quantified what insiders hadn't: recruiting costs up 100%+ in five years, dental turnover among the highest of any U.S. industry, and the compounding cost of cancelled patient days (immediate production loss + 20% patient churn × $10-15K lifetime values). This economic framing repositioned Toothio from "staffing vendor" to strategic finance partner. The pattern: outsiders should weaponize their fresh perspective by conducting rigorous economic impact analysis that category incumbents haven't done, then speak to buyers in CFO language rather than operational features. Industry association involvement is enterprise distribution, not brand marketing: Ian credited local and national dental association sponsorships as "the catalyst to get us on the radar of some of the bigger orgs early" because associations created credibility signals plus network effects at scale. In relationship-driven B2B categories with strong professional associations (dental, legal, accounting, healthcare), sponsorship generates repeated exposure to concentrated decision-maker populations and warm introduction paths that cold outbound can't replicate. Founders should map the association landscape in year one, treat it as a primary distribution channel with measurable pipeline contribution, and staff it with team members who can build genuine relationships—not just write checks. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Welcome to our new miniseries, Engineering the SMB Capital Stack, sponsored by our friends at Fundbox. This four-part series digs into small businesses, small business lending, and the forces reshaping how small businesses access capital.  In Episode 1, I sit down with Prashant Fuloria, CEO of Fundbox (and my cohost for the episodes that follow). We kick things off with The State of SMB Lending, level-setting with data from the Federal Reserve's 2025 report on small business credit (based on a 2024 survey of 7,600 business owners). For the first time since 2021, small businesses were more likely to report that revenues decreased rather than increased in the year prior to the survey. Translation: SMBs are surviving; not thriving. Then, we zoom out from the data to consider why costs are rising, why some businesses are defaulting instead of declaring bankruptcy, and how embedded finance is changing both borrower behavior and lender economics.  Prashant brings the long view of Fundbox's credit data to the table: how performance differs across industries, why CAC still kills standalone lenders, and how alignment among banks, fintechs, and platforms is the only sustainable model. It's a foundational conversation for anyone tracking the next decade of SMB capital: rich with data and grounded in the here and now (with a clear sense of where the stack's heading!). Subscribe now to catch what's next: candid, can't-miss conversations with leaders from Plaid, Stripe Capital, and Lead Bank! This episode was brought to you by Fundbox.  As a leading capital infrastructure provider behind the digital SMB economy, Fundbox is focused on enabling platforms to embed financial tools directly into their user experiences. Learn more here.  Sign up for Alex's Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ And for more exclusive insider content, don't forget to check out my YouTube page. Follow Alex:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos LinkedIn: https://www.linkedin.com/in/alexhjohnson Twitter: https://www.twitter.com/AlexH_Johnson Follow Prashant: https://www.linkedin.com/in/fuloria/ Learn more about Fundbox here.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Want a free scaling workshop for your business? Schedule a call now to see if you qualify: coltivar.com/schedule-your-call Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Most business owners spend thousands on sales and marketing, but few know if it's actually paying off.Steve breaks down how to measure the real return on your sales and marketing spend using three simple checks. He explains how to evaluate the effectiveness of your funnel, calculate your LTGP-to-CAC ratio, and use cash collection formulas to fuel growth without burning through cash. This episode will help you finally connect sales, marketing, and cash flow so you can scale with confidence._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Join a community of ambitious CEOs who are looking to build market-leading companies without sacrificing health and happiness. Check outhttps://limitless.ceo/What does it take to survive, then thrive, as a public e-commerce CEO? In this episode of Start Up CEO, I sit down with Ghassan Halazon, co-founder and CEO of Emerge Commerce, who has spent 15-plus years buying, building, and turning around brands that together have generated more than one billion dollars in GMV.We go deep on the shift from a wide roll-up to a focused portfolio in grocery and golf, the reality of timing acquisitions during the pandemic, and how Ghassan led a dramatic debt reduction while getting back to profitable growth. He shares how to handle competitor outreach, how to think about LTV to CAC, and what public market life actually feels like when the cycle turns.If you are scaling an e-commerce company or considering acquisitions, this is a playbook on focus, discipline, and resilience.Ghassan Halazon

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Great presentations in Tokyo, Sydney, or San Francisco share one trait: a razor-sharp, single message audiences can repeat verbatim. Below is an answer-centred, GEO-optimised guide you can swipe for your next keynote, sales pitch, or all-hands. The biggest fail in talks today isn't delivery—it's muddled messaging. If your core idea can't fit "on a grain of rice," you'll drown listeners in detail and watch outcomes vanish. Our job is to choose one message, prove it with evidence, and prune everything else.  Who is this for and why now Executives and sales leaders need tighter messaging because hybrid audiences have less patience and more choice.  With always-on markets, attention fragments across Zoom, LINE, Slack, and YouTube. Leaders at firms from Toyota and Rakuten to Atlassian face the same constraint: win attention quickly or lose the room. According to presentation coaches and enterprise buyers, clarity beats charisma when decision cycles are short and distributed. The remedy is a single dominant idea—positioned, evidenced, and repeated—so action survives the meeting hand-off across APAC and the US. Do now: Define your message so it could be written on one rice-grain message and make it succinct for the next leadership meeting. Put it in 12 words or fewer.  What's the litmus test for a strong message? If you can't write it on a grain of rice, it's not ready. Most talks fail because they carry either no clear message or too many—and audiences can't latch onto anything. Precision is hard work; rambling is easy. Before building slides, craft the one sentence that states your value or change: "Approve the Osaka rollout this quarter because pilot CAC dropped 18%." That line becomes the spine of your story, not an afterthought. Test it with a colleague outside your team—if they can repeat it accurately after one pass, you're close.  Do now: Draft your rice-grain sentence, then remove 20% of the words and test recall with a non-expert.  How do I pick the right angle for different markets (Japan vs. US/EU)? Start with audience analysis, then tune benefits to context. In Japan, consensus norms and risk framing matter; in the US, speed and competitive differentiation often lead. For multinationals, craft one core message, then localise proof: reference METI guidance or Japan's 2023 labour reforms for domestic stakeholders, and SEC disclosure or GDPR for EU/US buyers. Whether pitching SMEs in Kansai or a NASDAQ-listed enterprise, the question is the same: which benefit resonates most with this audience segment—risk reduction, growth, or compliance? Choose the angle before you touch PowerPoint.  Do now: Write the audience profile (role, risk, reward) and pick one benefit that maps to their highest pain this quarter.  How do titles and promotion affect turnout in 2025? Titles are mini-messages—bad ones halve your attendance. Hybrid events live or die on the email subject line and LinkedIn card. If the title doesn't telegraph the single benefit, you burn pipeline. Compare "Customer Success in 2025" with "Cut Churn 12%: A Playbook from APAC SaaS Renewals." The second mirrors your rice-grain message and triggers self-selection. Leaders frequently blame marketing or timing, when the real culprit is a fuzzy message baked into the title.  Do now: Rewrite your next talk title to include the outcome + timeframe + audience (e.g., "Win Enterprise Renewals in H1 FY2026").  What evidence earns trust in the "Era of Cynicism"? Claims need hard evidence—numbers, names, and cases—not opinions. Treat your talk like a thesis: central proposition up top, then chapters of proof (benchmarks, case studies, pilot metrics, third-party research). Executives will discount adjectives but accept specifics: "Rakuten deployment reduced onboarding from 21 to 14 days" beats "faster onboarding." B2B, consumer, and public-sector audiences vary, but all reward verifiable sources and clear cause-and-effect. Stack your proof in three buckets: data (metrics), authority (laws, frameworks), and example (case).  Do now: Build a 3×3 proof grid (Data/Authority/Example × Market/Function/Timeframe) and attach each item to your single message.  Why do speakers drown talks with "too many benefits," and how do I stop? More benefits dilute impact; pick the strongest and double-down. The "Magic Formula"—context → data → proof → call to action → benefit—works, but presenters keep adding benefits until the original one blurs. In a distracted, mobile-first audience, every extra tangent taxes working memory. Strip supporting points that don't directly prove your main claim. Keep sub-messages subordinate; if they start competing, they're out. In startups and conglomerates alike, restraint reads as confidence.  Do now: Highlight the single, most powerful benefit in your deck; delete lesser benefits that don't strengthen it.  What's the fastest way to improve clarity before delivery? Prune 10% of content—even if it hurts. We're slide hoarders: see a cool graphic, add it; remember a side story, add it. The fix is a hard 10% cut, which forces prioritisation and reveals the true spine of the message. This discipline improves absorption for time-poor executives and buyers across APAC, Europe, and North America. If a slide doesn't prove the rice-grain line, it goes. Quality over quantity wins adoption.  Do now: Run a "10% reduction pass" and read your talk aloud; if the message lands faster, lock the cut list.  Conclusion & Next Steps One message. Fit for audience. Proven with evidence. Ruthlessly pruned. That's how ideas travel from your mouth to their Monday priorities—across languages, time zones, and business cycles.  Next steps for leaders/executives: Write your rice-grain line and title variant. Build a 3×3 proof grid and assign owners to collect evidence by Friday. Cut 10% and rehearse with a cross-functional listener. Track outcomes: decisions taken, next-step commitments, or pipeline created. FAQs What's a "rice-grain" message? It's your core point compressed into ≤12 words—easy to repeat and hard to forget.  How many benefits should I present? One main benefit; others become proof points or get cut.  How much should I cut before delivery? Remove at least 10% to improve clarity and retention.  Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg delivers globally across leadership, communication, sales, and presentation programs. He is the author of Japan Business Mastery, Japan Sales Mastery, Japan Presentations Mastery, Japan Leadership Mastery, and How to Stop Wasting Money on Training; Japanese editions include ザ営業 and プレゼンの達人. Greg also publishes daily business insights on LinkedIn/X/Facebook and hosts multiple weekly podcasts and YouTube shows including The Cutting Edge Japan Business Show and Japan Business Mastery. 

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

↴    ↴    ↴https://www.elclubdeinversion.com/ir/informe-yt-ram-oct-25/Informe de actualidad mensual GRATIS con contenidos exclusivos y potentes para mejorar tu estrategia de inversión.En este vídeo te traigo un completo repaso de lo más importante que ha sucedido en los mercados durante octubre de 2025. Comenzamos con las novedades macroeconómicas más destacadas como la revisión al alza del crecimiento mundial por parte del FMI, el impulso del Nikkei japonés tras los estímulos y la (no tan) sorprendente caída del oro. Todo ello con análisis centrado en cómo estas noticias afectan directamente a tu estrategia de inversión.Después pasamos al análisis gráfico de los principales índices bursátiles como el S&P 500, Nasdaq, DAX alemán, CAC francés y Nikkei japonés. Te explico cómo interpretar las recientes subidas y bajadas, y qué patrones técnicos puedes aprovechar para mejorar tus decisiones de inversión en renta variable a partir de ahora.También analizamos el sector inmobiliario, marcado por el fenómeno de la ocupación en España y el aumento de los precios, así como las oportunidades y riesgos que esto supone. Además, te comento la interesante propuesta de Francia para crear una reserva nacional de Bitcoin, y cómo esta noticia podría cambiar el panorama financiero europeo de los próximos años.Finalizamos con una visión general de los principales activos como el oro, el bitcoin y el sector inmobiliario. Verás cómo han reaccionado a las últimas noticias, qué implicaciones pueden tener para tu cartera y cómo crear una estrategia de inversión todoterreno que te permita generar ingresos pasivos y afrontar cualquier escenario económico con mayor seguridad y rentabilidad.Aquí, en el canal de El Club de Inversión, comparto contigo las formas más rentables para ganar más dinero gracias a la inversión en bolsa, en inmobiliario, en criptomonedas y en muchas otras inversiones alternativas.Mejorarás tu educación financiera y aprenderás a generar plusvalías e ingresos pasivos conociendo las mejores estrategias de inversión.Inicia tu camino hacia una situación económica mucho más plácida y, quién sabe… ¡Quizás ya estás dando tus primeros pasos hacia tu propia libertad financiera!✅ Suscríbete para no perderte los próximos contenidos que están a la vuelta de la esquina: https://bit.ly/suscribete-yt-ecdi

Your implementation and professional services teams could be quietly eroding your gross profit margin — and most SaaS leaders don't even realize it. In episode #324, Ben Murray explains how unclear COGS structure, mispriced services, and untracked internal resources can distort your unit economics and lower your overall SaaS valuation. If your service margins are negative or your gross profit doesn't match expectations, this episode shows you exactly where to look — and how to fix it. What You'll Learn Why implementation teams often kill gross profit without you noticing. How to calculate services margins by setting up clean revenue streams and COGS cost centers. The right services gross margin target. Why doing “free” onboarding work can destroy your unit economics. How underpricing services or blending resources (support, CS, services) skews your financial reporting. The balance between protecting ARR and monetizing implementation revenue. How to fix your SaaS P&L for visibility into margins by revenue stream. Why It Matters For CFOs & Founders: Misclassified or underpriced services directly lower gross profit, cash flow, and company valuation. For Finance Teams: Clean COGS and OPEX separation creates accurate financial modeling, ARR margins, and retention-linked profitability. For Investors: Understanding margins by revenue stream signals financial discipline and scalability. For Operators: Properly scoped and priced services keep customer onboarding efficient and profitable. Key Takeaways Every SaaS company should know gross margin by revenue stream (subscription, usage, services). Services losing 20–30% gross margin dilute your financial performance and cash flow forecasting. Accurate classification drives better SaaS metrics, including CAC payback, Cost of ARR, and LTV:CAC. A well-structured financial system is your best defense against margin erosion. Resources Mentioned Episode 323: Should Professional Services Be COGS or OPEX? SaaS Metrics Foundation Course: https://www.thesaasacademy.com/the-saas-metrics-foundation Quote from Ben “If you don't know your margins by revenue stream, you can't manage them — and services might be the silent killer of your gross profit.”

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

The preparation begins as Georgia Gwinnett gets ready to host the CAC Tournament next weekend at the Grizzly Soccer Complex. Josefa Simao joined Madison Crews to talk about the CAC Tournament where Georgia Gwinnett is ranked #1 and him earning CAC Defensive Player of the Week! Grace Clark and Hannah Lorenz also join the show as the #1 GGC prepares for the CAC Tournament!

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━Beehiiv is the newsletter platform I've used for over a year and a half because their data shows you exactly what's working. Get 30% off three months at ⁠⁠⁠⁠⁠⁠⁠⁠beehiiv.com/chris⁠⁠⁠⁠⁠⁠━I sat down with Sam Thompson (⁠https://x.com/ImSamThompson⁠) again and we went deep on a wild but very real play. Sam took a painful market, wrapped it in a $29 eBook with a simple bump offer, and used Meta ads to drive buyers who can be referred to lawyers on the back end. We walk through the exact funnel, why AOV vs CAC is the only math that matters, how printing real copies boosted trust, and the snag he hit with Meta's personal hardship policy. The bigger idea is using books as lead-gen for high-value services. If you want a one-person business you can actually run, this is the blueprint for testing fast, reading your own data, and turning information into revenue.Enjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

"We are taking down empirical Christianity." Prominent speaker at a recent Conference by the CAC—the Center for Action and Contemplation I disagree! "We are not taking down empirical Christianity; instead, we are offering an alternative for those who have ears to hear. We are offering the Story of Love." cbh Offering Not Oppositions But Alternatives I don't see my religious role as one of opposition.  I am not a warrior. I am healer. I am a theoretical individual. God has given me a different kind of theology than the one I lived for nearly four decades. I am also not a conversionist. I have no desire to convert nor to oppose. I live for hope and love and the well-being of individuals hungry for meaning and some kind of destiny. I have a destiny in service of love, along with a desire to offer alternatives of hope and love.    

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Where do professional services belong on a SaaS P&L—COGS or OPEX? In episode #323, Ben clarifies how to code implementation, onboarding, custom integrations, and the tricky custom development work that sometimes blurs the line with R&D. You'll learn how correct classification protects gross profit, keeps investor metrics credible, and supports a higher company valuation. - What You'll Learn What counts as Professional Services When custom dev is OPEX (R&D) vs. COGS How to handle integrations Why coding accuracy matters Practical P&L structure - Why It Matters (Finance & Investor Lens) Gross Profit Integrity: Correct COGS ensures reliable margins by revenue stream (subscription, services, usage) that investors expect. Credible SaaS metrics: Clean separation supports accurate CAC payback (GM-adjusted), Cost of ARR, and LTV:CAC. Valuation: Transparent accounting and financial systems reduce diligence friction and improve confidence in revenue quality. Operator Clarity: Treat Professional Services as a self-sustaining business unit with clear targets for utilization and margin. - Quick Checklist Distinct GLs for subscription, usage, services revenue Fully burdened Services COGS (wages, taxes, benefits, travel, tools) Separate custom dev tracking (R&D vs. billable services) Clear DevOps/hosting in COGS for delivery costs CS in COGS only if non-selling (no quota/commission) - Resources Mentioned Guide: How to Structure a SaaS P&L (COGS vs. OPEX, margins by stream): https://www.thesaascfo.com/how-to-structure-your-saas-pl/ Course: SaaS Metrics Foundation: https://www.thesaasacademy.com/the-saas-metrics-foundation - Quote from Ben “Code services where the work and dollars actually live. If you blur R&D and Services, you'll either hurt gross profit—or your OpEx profile. Either way, investors will notice.”

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.Top Takeaways:

In this episode of Scratch, Eric chats with Bronwen Foster-Butler, CMO of Finisterre, the cold-water surf brand from Cornwall proving that purpose and performance can coexist. Bronwen shares how community became Finisterre's real growth engine, from “creating through community, not for it,” to rethinking top-of-funnel marketing and focusing on relationships over reach. She shows how listening to your customers can lower CAC, build loyalty, and create true advocates.Finisterre began with a simple insight: the surf industry's glossy, tropical image that didn't reflect the real, rugged world of UK surfers. Today, it's a B Corp and leading challenger brand proving that you can grow profitably without losing your soul.And finally, she dives into how a strong sense of place in Cornwall's coastline and the shipping forecast origins of the Finisterre name and thus gives the brand its distinct voice. Ultimately, the takeaway for marketers is clear: scaling through a niche isn't limiting but it is the future. Staying true to who you are as a brand, and give a platform to your community to carry the story forward.Watch the video version of this podcast on Youtube ▶️: HERE          

Welcome to today's episode of Animal Chiropractic Clinic Chatter with Dr. O!In this inspiring episode, Dr. O sits down with Dr. Alicia Vigil, a dedicated veterinarian who has successfully integrated animal chiropractic into her veterinary practice.Dr. Alicia shares her journey, her biggest wins, and how combining traditional veterinary medicine with chiropractic care has transformed the way she helps animals heal and thrive. Her story is a true example of how holistic approaches can elevate animal health and well-being!

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Free SEO Audit HereSami Jarrous Jackson Mills Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing. Meanwhile, Mateship is quietly building a powerful new growth channel through a model you've likely never considered: Community Commerce.In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they've gone from 30 to 110 brands using their platform,  without a single cent in paid media.You'll discover:Why Community Commerce is outperforming traditional ad channels.How Mateship gets your brand in front of thousands of high-intent shoppers for free.The cultural difference between US and Australian eComm brands.How brands like All For Mimi and Waterdrop slashed CAC by up to 86%What early adopters are getting that latecomers won'tWhy Aussie retailers are missing the sustainability upside entirelyThe behind-the-scenes of building a two-sided marketplace from scratchWhether you're bootstrapped or scaling fast, this episode unpacks a zero-risk, performance-backed strategy that your competitors may already be testing.

n this week's episode, Communications Committee Chair Matt McCants has some elections reminders and quick ways to vote if you haven't cast your ballot for the Fall General Election. He also goes over how to access the options for your Southwest Airlines Medical Open Enrollment, which runs until November 5. This covers your selection of medical, dental, and vision plans along with life insurance, updating your beneficiaries, and Loss of License (LOL) taxable vs non-taxable selection. Check your company email for messages on October 16 and 23 for all the details on how to get started.  This edition also teases the big SWAPA Numbers coming up with the Contract Administration and Scheduling & Analytics Committees. If you have a question that you would like Contract Admin to address on the show, shoot them a note at CAC@swapa.orgwith “Podcast” in the subject line. Also make sure you have the latest version of the Scheduling Handbook – with all the scheduling related traffic of late, this is a great resource.  The Q&A this week focuses on vacation and month-to-month overlap questions, so listen in to be ready for vacation trading when it opens on November 1 at 1200CT.If you have any feedback for us at all, please drop us a line at comm@swapa.org or tap here to send us a text.Follow us online:Twitter - https://twitter.com/swapapilotsFacebook - https://www.facebook.com/swapa737

We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures.  We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure.• redefining fast growth and IPO readiness in private markets• evolving from SMB velocity to enterprise endurance• expanding from cap tables to fund admin and private credit• measuring meetings as a leading productivity indicator• using curated events and customer proofs over vanity metrics• aligning sales, marketing and product around shared pipeline• adding K-1 tax and LP data products to deepen value• AI as a force for 10x productivity, not headcount cuts• disciplined acquisitions to accelerate the CFO ERP vision• leadership choices: pausing sales, saying no when not readyIPO dreams used to hinge on hitting 100 million ARR. That world is gone.  Jeff takes us from Carta's earliest days digitizing stock certificates to building a networked platform that now powers cap tables, fund administration, LP data, and private credit—an evolving ERP for the office of the private capital CFO.We dig into the hard pivots after the 2021 surge: why “more capacity” stopped working, how meetings per AE became a reliable leading indicator, and where curated events and customer-led storytelling outperform saturated digital tactics. Jeff explains the move upmarket into venture and private equity, the new enterprise seller profile it requires, and the partnership with marketing to identify real switching intent. He also shares how acquisitions like Accelex and Sirvatus support an end-to-end vision across funds, LPs, and loan servicing.AI looms large throughout. Jeff contrasts application-layer SaaS with AI-native companies carrying heavy compute costs, and why that bifurcation changes CAC, payback, and headcount plans. Rather than using AI to cut roles, he shows how Carta uses it to 10x productivity—accelerating RFPs, territory coverage, and performance workflows—while standardizing experiments so wins become reusable process. Along the way, we unpack bold leadership choices: pausing sales to protect implementation quality, and walking away from a marquee IPO transition when the product wasn't ready.If you care about efficient growth, enterprise GTM, and building products that compound value across a connected market, this conversation delivers practical playbooks and memorable lessons on performing under pressure. Follow, share with a teammate, and leave a quick review to help more operators find the show.Jeff Perry: https://www.linkedin.com/in/jeff-perry-380233/Jeff is a proven revenue superstar, whose career journey spans Oracle and DocuSign.  Under his leadership as CRO at Carta, Carta's annual recurring revenue scaled from approximately $20 million ARR to $450 million ARR. Jeff attended Santa Clara University where he received a B.S. in Political Science and where he also played NCAA baseball.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Speculating over shock Senzu benching & the future of TheMongolz, electronic and s1mple reunion, two wins for Brazilian teams at CAC and TWC, PGL Bucharest prediction, and more in this episode of HLTV Confirmed.➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Taylor Holiday is the Founder and CEO at Common Thread Collective. Follow Taylor on X at https://x.com/taylorholiday.//This episode is a candid operator-to-operator breakdown with Taylor Holiday: how to structure a real partnership (50/50 vs 51/49), when and why to keep control, and the practical protections that matter: buyback rights, vesting, and incentive design. We cover how equity should reflect the actual working relationship and why “growth is the CEO's job” when profit requires coordinating revenue, margin, inventory, and media (not just a “head of growth”).We also dig into today's Meta reality: marketplace CAC, spend/efficiency cliffs, and why bid caps exist (and when they don't solve strategy). We contrast “explore vs expand” as a creative system, discuss whether LLMs can pre-score ad winners, and map org design so new lines (e.g., women's) don't get starved by near-term KPIs. Plus: why LinkedIn may print more B2B money than Twitter, and how to build a differentiated “coaching tree” instead of copy-paste agency positioning. If you're an eCommerce operator under margin pressure who still needs to grow, this is a sharp hour on equity, incentives, and scalable acquisition.//CHAPTER TITLES:00:01:09 - Taylor Coaches Andrew On His Equity Deal00:03:43 - Measuring A Partners Value In A Business00:09:09 - Common Concerns From Taylor00:20:14 - Hot Take On Peter Thiel & Creating A Monopoly00:25:43 - Growth Strategy Discussion - Market Taker00:34:36 - Competing With The Big Dogs In Paid Ads00:38:15 - Type of Team At CTC00:44:04 - The Parenting Metaphor00:59:08 - Bound Maximizers With Ads//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

Émission du 21/10/2025 présentée par Amaury de Tonquédec avec Roni MICHALY, CEO de Galilée Asset Management et Damien Ledda, Directeur de la Gestion chez Galilée AM. “Il faut constituer son portefeuille comme une équipe de foot.”L'or aujourd'hui ? “Il faut prendre ses profits là-dessus”Vos questions en live : Acheter soi-même des ETF et attendre, ou alors se tourner vers des professionnels qui gèrent activement mon argent ? Les nouvelles générations d'ETF, notamment les ETF actifs, peuvent-elles être un juste milieu ? Voici mon portefeuille ETF à horizon 20 ans : 25 % Nasdaq 100, 25 % CAC 40, 25 % MSCI Emerging Markets et 25 % Or. Qu'en pensez-vous ?Un ETF Inde dans le PEA, c'est possible ? Si oui lequel ? Je viens d'ouvrir mon PEA, quelle stratégie en ETF à l'intérieur ? Aujourd'hui avez vous des idées pour quelqu'un qui investit à 5 ans et à plus de 10 ans ?Et les questions CASH : l'investissement "casino" et à "10 ans".