Podcasts about cac

Craig Fuller is the founder and CEO of FreightWaves, a freight media company, and SONAR, a supply chain data platform. He's also the founder of Firecrown, which owns more than 50 publications across aviation, marine, and supply chain sectors, and he recently released his first book, Moving the World: How the Supply Chain's Evolution Affects Us All. In this episode of World of DaaS, Craig and Auren discuss:How FreightWaves predicted the 2022 freight recessionWhy pricing data businesses trade at 30x EBITBuilding negative CAC through media acquisitionsThe four-year industry experience rule for freight startupsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and Craig Fuller on X at @FreightAlley.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

SD338 - O Modelo de Negócio Médico Estratégico: CAC, LTV e Ecossistema. Por que tantos médicos excelentes continuam trabalhando muito, ganhando pouco e batendo no próprio teto? Neste episódio, Dr. Lorenzo Tomé explica, de forma clara e prática, que o problema não está na técnica, mas no modelo de negócio que o médico escolhe, muitas vezes sem perceber. Você vai entender por que o modelo "consulta + retorno" limita crescimento; qual a aplicabilidade de CAC e LTV ao consultório e como a construção de um ecossistema traz mais autonomia, previsibilidade e resultados sustentáveis para os médicos que querem crescer de forma inteligente e viverem melhor da própria medicina. O podcast Saúde Digital tem o propósito de lhe ajudar a abrir a mente. Agora imagine o quanto 2 dias de imersão com a gente podem impactar o seu negócio médico. A próxima Imersão SD já tem data: 21 e 22 de março/2026. Garanta sua vaga com 10% de desconto na Imersão da SD Escola de Negócios Médicos. FAÇA CONTATO O Background do Lorenzo Casado com a Natália e pai de 3 filhos, Lorenzo é médico, Cofundador e CEO da SD Conecta e SD Escola de Negócios Médicos, host do 1º podcast do Brasil a apresentar tecnologias para médicos e que está no ar desde maio de 2018. Ele é Professor de Medicina Digital na Faculdade de Medicina São Leopoldo Mandic, fez Mestrado e MBA em negócios nas melhores escolas de negócios do país, é Internship no Hospital Center University de Rouen - França, entre várias outras atividades.  Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Podcast! Acesse os Episódios Anteriores! SD337 - O que está faltando ao docente de medicina? SD336 - Como Transformar sua Clínica com Gestão de Alto Nível SD335 - A Matemática por trás da decisão de largar o convênio Music: Declan DP - Island Music by LiteSaturation from Pixabay "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"  

Ce mardi 23 décembre, les surprises économiques de 2025, ainsi que les prévisions pour 2026 concernant la politique et les marchés, ont été abordées par Dorothée Rouzet, cheffe économiste de la direction générale du Trésor, Olivier Redoulès, directeur des études de Rexecode, et Béatrice Mathieu, rédactrice en chef à L'Express, dans l'émission Les Experts, présentée par Raphaël Legendre sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

This conversation covers a range of topics related to health, nutrition, and dietary practices, focusing on hydration, sodium intake, autoimmune conditions, and the implications of various diets such as keto and carnivore. The speakers discuss the importance of protein, the role of metabolic flexibility, and the nuances of interpreting health metrics like HbA1c and CAC scores. They also emphasise community engagement and the value of educational resources for a better understanding of the dietary impacts on health.Chapters00:00 Q&A and Practical Advice01:38 The Sodium Paradox: Understanding Sodium Intake and Health04:40 Dietary Strategies for Autoimmune Conditions07:40 Exploring the Benefits of Carnivore Diets09:41 Understanding HbA1c and Its Implications13:23 Nutritional Protocols and Their Efficacy15:55 Metabolic Flexibility: The Body's Energy Regulation17:47 Cortisol and Leptin: Hormonal Balance in Health19:04 The Role of Protein in Diets22:26 Evaluating CAC Scores and Dietary Impact25:35 Community Engagement and Learning Opportunities

Most owners work hard for money—few learn to make the tax code work hard for them. In this episode of Sharkpreneur, Seth Greene interviews Catrina M. Craft, a tax strategist and accountant who's advised business owners and previously learned elite tax strategy working with the wealthiest 2% of Americans. Creator of the CRAFT Money Map framework, Catrina specializes in turning reactive “tax season” chaos into proactive, year-round wealth strategy. She breaks down the KPIs that actually drive profitability, the entity and election decisions that matter, and timely plays like bonus depreciation, §179, and QBI that can free up cash to grow.   Key Takeaways: → Proactive vs. reactive taxes: what changes when strategy starts before year-end. → The five KPIs that matter: cash flow, profitability, A/R & A/P, LTV, and CAC—plus how to dashboard them. → The C.R.A.F.T. Money Map: Cash flow, Retirement, Asset management/protection, Financial freedom, and Tax strategies. → Entity structure ≠ paperwork: why LLC + the right tax election (S/C/partnership/sole prop) can swing your tax outcome. → When to hire a strategist: startup consults to avoid missteps; quarterly at ~$50k profit; monthly at ~$100k+.   Catrina M. Craft, CPA, CEO & Founder of Craft More Cash. "The tax code isn't fair — but that's your opportunity as a business owner.” This is the perspective Catrina Craft brings as the CPA and tax strategist behind some of the most profitable coaches, consultants, and creators in the industry. After climbing out of $100K in debt and losing 80% of her income overnight, she rebuilt her business by using the same advanced tax strategies and wealth-building tactics that the top 2% of the wealthiest rely on to protect and multiply their money. Now, she teaches her clients to do the same. Through her Craft Money MapTM system, she helps high-earning entrepreneurs cut taxes by 25% and boost profits by 20% — strategies most accountants won't even talk about. On the mic, Catrina pulls back the curtain on what the ultra-wealthy know: how proactive tax strategy lets you keep more, grow faster, and build real wealth. Listeners walk away with practical insights on entity structuring, overlooked deductions, and income planning that scales. Connect With Catrina: Website: https://www.catrinamcraft.com/ Instagram: https://www.instagram.com/catrinamcraft/ Facebook: https://www.facebook.com/catrinamcraft1/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone loves talking about marketing.New creatives. New channels. New funnels.But if a customer can get the same product in one hour, three-day shipping feels broken.Not inconvenient. Broken.And when ads stop converting, most sellers blame marketing.This episode explains why that is usually the wrong diagnosis.In this Week in Review, Neil breaks down why fulfillment speed is no longer a backend operation. It is a growth lever. Platforms like Amazon and Shopify already understand this shift, even if most brands do not. Marketing creates attention. Fulfillment decides if attention turns into revenue.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani, President and General Manager of Growth at DocuSign, believes not only is it possible - there's never been a better time to make it happen. In this conversation, Robert unpacks the frameworks and organisational changes required to achieve exponential growth with existing resources. From building agile growth squads that operate like engineering teams to leveraging AI agents for hyper-personalised prospecting, he reveals how DocuSign is transforming from an e-signature company into an AI-powered platform. If you're facing budget cuts but still expected to deliver results, this episode offers a roadmap. Guest Introduction Robert Chatwani is President and General Manager, Growth at DocuSign, where he leads the Marketing & Growth organisation to scale its digital strategy across marketing, product, technology and sales. Before joining DocuSign, Robert was CMO of Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume. Robert is the 2023 American Heart Association Bay Area Heart Walk Chair and serves as a West Coast Board Member at the American India Foundation. Key Topics The 2x-10x challenge: Why companies expect exponential output increases without adding resources, and why Robert believes marketing teams can deliver.Thomas Barta's V-Zone framework: Maximising the overlap between customer needs and company needs to drive business impact and secure executive support.The harsh realities facing B2B teams: CAC is up 60% since the pandemic, traditional channels show diminishing returns, and most GTM models are obsolete - creating opportunities for teams willing to rethink their approach.Operating principles over company values: DocuSign's five core principles - "we before me," "dreaming big," "take action," "ignite the way," and "delivering customer delight" - that guide team behaviours and decisions.Growth squads and agile methodologies: Why effective GTM teams operate like engineering teams with two-week sprints, daily standups, and experiment backlogs instead of traditional campaign structures.Building a culture of experimentation: Robert's framework for systematic testing - generating ideas, prioritising experiments, executing with discipline, and scaling what works.AI-powered prospecting in action: How DocuSign used AI agents to turn tens of thousands of exhausted leads into millions in the pipeline, generating 60 replies and 15 meetings within 72 hours.Designing for the future you want: Why leaders must ask whether their current team structure and capabilities match what they would design from scratch to achieve ambitious growth goals. Resources & Links People Mentioned: Thomas Barta-Marketing leadership expert and author of "The 12 Powers of a Marketing Leader"Jeff Bezos-Founder of Amazon, referenced for the "two pizza team" principle Companies & Platforms: DocuSign-Agreement management platformAtlassian-Collaboration softwareeBay-Online marketplaceAmazon-Benchmark for experimentation cultureNetflix-Benchmark for experimentation cultureAirbnb-Benchmark for experimentation cultureUber-Benchmark for experimentation culture Concepts & Frameworks: The V-Zone (Value Creation Zone)-Maximising overlap between customer and company needsThe 12 Powers of a Marketing Leader-Book by Thomas Barta and Patrick BarwiseTwo-Pizza Team-Amazon's principle for keeping teams small (5-8 people) Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Robert Chatwani Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of The Metrics Brothers, hosts Ray “Growth” Rike and Dave “CAC” Kellogg provide a critical deep dive into the 2025 SaaS Benchmark Report published by High Alpha. Known for their analytical, and sometimes "crusty" approach, the metrics brothers dissect the data behind 800+ SaaS companies to separate real market trends from report commentary.Key Highlights & BenchmarksThe brothers break down the report's most significant findings with their signature skepticism regarding "correlation vs. causation."The AI Growth Premium: Companies with AI at their core are growing significantly faster than those using AI as a supporting feature. For instance, in the $1–5M ARR band, AI-core companies achieved a median growth of 110%, compared to 40% for their peersThe "Lean Team" Era: Efficiency is surging as headcount falls. Median revenue per employee has jumped to $129K–$173K, with top-tier public companies hitting over $283K. The hosts note that engineering and support have seen the largest headcount reductions due to AI automationVenture Rebound (with a Caveat): While quarterly VC deal value has returned to near 2021 levels (~$80B), the capital is highly concentrated. Over half of all VC funding is currently flowing into AI startups, often in massive "mega-rounds."In-Office vs. Remote: For the second consecutive year, the data suggests that in-office or hybrid teams are growing faster (42% median) than fully remote teams (31% median).As always, Ray and Dave offer practical advice for founders and GTM leaders:"Read the data, but watch out for the commentary." While the data is good, some commentary and conclusions in the report imply causation where there is at best some level of correlation, such as why companies stay private longer or how AI "drives" growth.Retention is King: The strongest growth outcomes are found where high Net Revenue Retention (NRR) meets short CAC payback periods.Outcome-Based Pricing: The brothers highlight the shift toward outcome-based and hybrid pricing models as a primary driver for best-in-class NRR in 2025.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Revolut ha pasado de ser una fintech prometedora a consolidarse como la entidad financiera tecnológica más valiosa de Europa, desafiando a la banca tradicional con una velocidad de ejecución sin precedentes. En este episodio, Ignacio Zunzunegui, Head of Growth para el sur de Europa y LATAM, nos abre las puertas de la maquinaria interna que impulsa este crecimiento exponencial.

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Exterior Cleaning Business Owners under seven figures… this one matters. If you feel like you're working hard but not gaining real traction, there's a reason. Million-dollar exterior cleaning companies think and operate differently, and those habits create predictable growth while smaller operators stay stuck in slow, stressful cycles.In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the five behaviors seven-figure companies master that most sub-$1M businesses never implement. If you don't know your numbers, understand the marketing life cycle, or use your CRM to unlock repeat jobs, you're leaving money on the table and losing market share every single week.Here's what you'll take away:✅How seven-figure companies use data to eliminate guesswork✅Why they stay consistent with marketing even when a month feels slow✅How customer lifetime value turns a $200 CAC into thousands in repeat revenue✅How top operators use their CRM to generate “free” jobs every month✅ How growing your customer list turns into a long-term dominance advantageJonathon has helped exterior cleaning companies track, scale, and stabilize their revenue using these exact principles.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter In this "Ask Me Anything" (AMA) episode, Peter tackles a wide-ranging set of listener questions spanning lifespan interventions, exercise, cardiovascular risk reduction, time-restricted eating, blood pressure management, hormone therapy, diagnostics, and more. Peter reveals the single most important lever for extending healthspan and lifespan, and explains how he motivates midlife patients using the Centenarian Decathlon framework. He discusses the importance of addressing high apoB and cholesterol even in metabolically healthy individuals with calcium scores of zero, how to manage high blood pressure, and how to accurately evaluate metabolic health beyond HbA1c. Additional topics include time-restricted eating, practical considerations around ultra-processed foods, nuanced approaches to HRT for women and TRT for men, and why early and expanded screening for chronic disease—colonoscopy, PSA, coronary imaging, low-dose CT—can be lifesaving. He also offers insights into treating prediabetes, crafting exercise programs for those short on time, and safely incorporating high-intensity training in older adults. If you're not a subscriber and are listening on a podcast player, you'll only be able to hear a preview of the AMA. If you're a subscriber, you can now listen to this full episode on your private RSS feed or our website at the AMA #78 show notes page. If you are not a subscriber, you can learn more about the subscriber benefits here. We discuss: Introducing a wide-ranging AMA: practical perspectives on lifespan interventions, metabolic health, diet, hormones, diagnostics, and more [2:45]; Why exercise is the most powerful single intervention for lifespan and healthspan [4:15]; How Peter motivates midlife patients to prioritize exercise [6:00]; Why lifespan and healthspan should not be treated as competing priorities and how choosing sustainable interventions benefits both [9:30]; Why high apoB deserves treatment even in a metabolically healthy patient with a CAC score of zero [14:00]; Managing hypertension: ideal targets for blood pressure, lifestyle levers, and why early pharmacology matters [18:15]; Assessing metabolic health beyond HbA1c: fasting insulin, triglycerides, lactate, zone 2, and more [23:30]; How to avoid common self-sabotaging patterns by choosing sustainable habits over extreme health interventions [26:00]; Time-restricted eating: minimal effect beyond calorie control, implications for protein intake, and practical considerations for implementing it [28:00]; Ultra-processed foods: definitions, real-world risks, and practical guidelines for smarter consumption [30:30]; How women should prepare for menopause and think about hormone replacement therapy: early planning, symptom awareness, and guidance on HRT [36:45]; Testosterone replacement for aging men: indications, benefits, and safe clinical management [39:45]; Why Peter recommends earlier and more aggressive screening tests than guidelines suggest: colonoscopies, coronary imaging, PSA, Lp(a), and low-dose CT scans, and more [43:30]; Full-body MRI screening: benefits, limitations, potential false positives, and the importance of physician oversight [47:15]; Prediabetes: individualized treatment strategies using tailored combinations of nutrition, sleep, and training interventions [51:00]; Time-efficient training plans for people with only 30 minutes per day to exercise [53:00]; How to safely introduce high-intensity exercise for older adults [55:00]; Timed dead hangs and ripping phone books: a playful look at Peter's early attempts to impress his wife [57:15]; Peter's carve out: The Four Kings documentary about a golden era of boxing [1:01:15]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Closed Circuit Selling: Why the Funnel Is Breaking Your GTMMost go-to-market teams aren't failing on effort. They're failing on architecture.In this episode, we sit down with Charles Needham (co-author of Cold Call Algo) alongside Adem Manderovic (CRO School) to break down why the linear funnel is the biggest sacred cow in sales, and why Closed Circuit Selling is the better model for modern outbound.We unpack incentives, silos, CAC payback insanity, and why “meetings booked” became a broken religion. Then we get practical. How to run outbound as market learning. How to capture timing signals. And how to build feedback loops that actually make marketing, sales, and customer success stronger together.Tune in and learn:+ Why buyer journeys are non-linear, and funnels create blind spots+ How to shift from meetings quotas to conversation-driven market validation+ Why intent data can't replace first-party conversationsIf you're a B2B marketer or revenue leader, this is the blueprint for building a GTM system that compounds instead of churns.-----------------------------------------------------

This episode is a special replay of David George's conversation with Harry Stebbings on 20VC. David is a General Partner on a16z's growth team, and in this discussion he breaks down how he thinks about breakout growth investing: why great business models are now table stakes, where real edge comes from non-consensus views on TAM, and how to underwrite upside in a world of higher prices and increasing competition.They also dig into the mechanics behind the scenes: unit economics at growth, “pull vs push” products, winner-take-most market structures, and how David decides when to double or triple down on a company. Along the way, they touch on SPACs, the rise of crossover funds, single-trigger decision making, and how David manages fear, pressure, and performance over the long arc of an investing career. Resources:Learn more about 20VC: https://www.thetwentyminutevc.com/Watch on YouTube: https://www.youtube.com/@20VCFollow Harry on X: https://x.com/HarryStebbingsFollow David on X: https://x.com/DavidGeorge83 Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures](http://a16z.com/disclosures.  Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of The Independent Dealer Podcast's "How I Built This" series, we sit down with Ricky Thomas of Wildcat Used Cars in Somerset, Kentucky.

Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder. Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to optimize for real profitability and retention. Rachel walks us through the metrics that matter most, from profit margins, CAC, and AOV to customer segmentation and product performance. Whether you crushed it or feel like you barely made it through, this is your guide to making better, data-driven decisions for your apparel brand going into 2026. Plus, Rachel shares a sneak peek at a free 3-day Black Friday planning workshop coming in August 2026! Key Moments: 00:00 Introduction to Post-Black Friday Data 00:27 Analyzing Black Friday and Cyber Monday Data 02:34 Understanding Profit Margins and Sales Strategies 04:39 Masterclass and Advanced Strategies 05:14 Key Metrics: AOV and CAC 08:04 Inventory and Product Analysis 10:47 Customer Segmentation and Retention 12:14 Marketing Performance and Ad Analysis 15:43 Engaging New Customers and UGC 19:43 Upcoming Workshops and Final Thoughts   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Most people think sales is about talking. Ryan Serhant knows better — it's about translating. After closing over $20 billion in real estate deals and building one of the fastest-growing brokerages in America, the star of Netflix's Owning Manhattan has cracked the code on how to get anyone to say yes. From selling homes to billionaires to building a media empire on the back of reality TV, Ryan reveals the brutal truth about what it actually takes to win at the highest level. In this raw conversation, Ryan breaks down the orchid trick (he's sent 2,000 of them), why silence is violence in negotiations, and how a fake Rolex changed his entire life. We dive into why wealthy people don't pay for information or access, but instead pay for confidence; how to get a stranger to trust you with real money; and why the best negotiators throw the first punch. But this isn't just about closing deals — it's about building an empire. Ryan reveals how he's stacking businesses under one holding company (brokerage, media, education, and AI), why his LTV to CAC ratio is 6x while the industry averages 1x, and how he's building real estate brokerage 3.0 with no physical offices. If you've ever wondered how to sell to the ultra-wealthy without sucking up, how to build unshakeable confidence when you're broke, or why setbacks are just speed bumps and not brick walls, this episode will change how you think about sales, negotiation, and what it takes to become the best in the world at what you do. Protect what you own. Next makes it fast, simple, and painless. Check it out: https://nextinsurance.com/codie ___________ 00:00:00 Introduction 00:01:22 The Fake Rolex That Changed Everything 00:04:35 From Soap Opera Star to Real Estate Mogul 00:06:36 Speed Bumps vs Brick Walls: Handling Setbacks 00:09:26 Building in Public: The Netflix Experiment 00:16:29 Gray Hair Don't Care: Dealing with Haters 00:18:24 The Orchid Trick: Turning Rejection into Power 00:21:06 Selling to Billionaires: The Two C's and the Pull Strategy 00:25:27 Confidence is Currency: What Rich People Really Pay For 00:34:11 The Thousand Minute Rule: Time as Money 00:31:38 Hiring A-Players: Intelligence Over Experience 00:39:32 Leader vs Manager: Standing at the Front Lines 00:41:11 Building Identity and Future Memoir Exercise 00:42:54 The Four Business Flywheel Strategy 00:52:07 Negotiation Mastery: Translate Don't Talk 00:54:36 Owning Manhattan Season 2 and the Evolution of Reality TV ___________ MORE FROM BIGDEAL

This week, we're joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Together, the group recaps what actually drove performance this year, from media-mix diversification and top-of-funnel investment to traffic dynamics, conversion-rate behavior, and how different brand sizes approached Cyber Five strategy.From there, Richie walks through his forecasting philosophy - including how he builds bottoms-up financial models, how diminishing returns shape CAC and forecasting assumptions, and how finance and marketing need to stay aligned around realistic growth expectations. The group also dives into contribution margin, AMER, customer mix, and why so many brands forecast incorrectly when marketing isn't part of the planning process.They then unpack the levers that actually make an ecommerce business profitable: cohort behavior, scaling past category saturation, interpreting flat conversion rates alongside surging traffic, and what contribution dollars really tell you. Richie shares lessons learned from She's Birdie's rebuild year and how smaller brands can apply the same financial discipline as companies operating at nine-figure scale.If you're trying to understand your BFCM results, build a forecast that reflects reality, or get finance and marketing speaking the same language, this episode is a must-listen.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:40 - BFCM recap00:24:47 - Media Mix Strategy00:41:52 - International Markets00:53:44 - FP&A Background01:07:05 - Building a ForecastPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them. In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you've ever struggled with no-shows, low-quality leads, or families who want "just to try it out," this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs. Roland pulls back the curtain on the same offer strategies he's used across multiple industries to generate explosive results — including the "Dance Deposit Strategy" that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners. This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic. Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity. What You'll Learn:  The Dance Deposit Strategy and why refundable commitments convert 11X higher How to transform free trials into high-converting, benefit-driven events The psychology that gets families to actually show up How to structure 4–6 week programs that lead into full-season enrollment Roland's exact formula for offering credits without losing profit Why knowing your customer acquisition cost (CAC) changes everything The "scale factor": how to multiply what works using centers of influence The wildly effective premium strategy that generated $1.2M in six days How to choose premiums your families already want — without breaking the bank What hero stories, loyalty programs, and affiliate-style systems can do for retention How to turn your families into your studio's most powerful growth engine If you're ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever. Join our growing community of people just like you inside our free Facebook group. Click here to join!

RiskCellar is back with episode 70, marking a major milestone for hosts Brandon Schuh and Nick Hartmann as they dive into the most pressing insurance broker consolidation trends shaping 2025. The episode kicks off with major industry news on the Baldwin and CAC merger, a billion-dollar deal that reflects ongoing consolidation in the insurance brokerage space. While the acquisition comes in smaller than recent mega-deals, the merger creates what Baldwin calls the largest majority colleague-owned publicly traded insurance broker, signaling continued market consolidation and M&A activity that benefits independent brokers.The hosts explore critical developments in insurance technology and autonomous vehicle safety, including Tesla's recent sensor and camera upgrades designed to improve their self-driving system performance in challenging conditions. The conversation reveals how insurance industry players are monitoring autonomous vehicle advancements, telematics driver monitoring programs, and commercial auto liability trends, including the growing use of cameras and driver scoring to reduce claims. They also discuss the implications of unlimited liability insurance in the UK market and significant pricing differences in Canadian insurance, where casualty risk pricing can be 40% lower than US market rates.A major highlight involves the Rad Power bike battery recall and CPSC safety concerns, where the federal agency issued a unilateral opinion declaring all RAD batteries defective without conducting independent testing. The hosts debate the fairness of this regulatory action, noting that Rad Power faces potential bankruptcy from a million-unit recall despite only 31 documented incidents causing $750,000 in cumulative damage. The episode also covers Lloyd's of London CEO John Neal's resignation following an inappropriate workplace relationship scandal, insurance industry news on Ryan Specialty's new public sector MGU launch, Howden's aggressive hiring expansion, and a playful segment on insurance truths and lies featuring alien abduction coverage.Tesla's autonomous vehicle technology still lacks adequate camera systems compared to competitors like Waymo, delaying full self-driving capabilityTelematics and driver monitoring are becoming essential risk management tools for commercial auto liability, despite employee privacy concernsCPSC regulatory actions can devastate companies without scientific testing, raising questions about fairness and due process in product safety decisionsInternational insurance markets show dramatic pricing variations, with Canadian and UK markets offering 02:00 Thanksgiving Turkey Cooking Methods & Holiday Stories 03:30 Episode Celebration & Drinking Toast 04:35 Baldwin & CAC Merger: $1B Insurance Broker Consolidation 09:25 Ryan Specialty's Public Sector MGU Launch10:00 Public Sector Insurance Competition & School Bidding Challenges 11:15 Canadian Insurance Market & International Pricing Differences 14:15 Tesla Autonomous Vehicle Camera Upgrade Challenges 16:00 Chevrolet Diesel Truck & Frank Cruz Shout Out 16:30 Howden Hiring Expansion & Legal Costs Impact 8:50 John Neal Lloyd's CEO Scandal & AIG Withdrawal 21:40 New Zealand Kiwi Cultural Reference & Gender Diversity in Insurance 23:25 Rad Power Battery Recall & CPSC Regulatory Overreach 26:00 Battery Incident Statistics & Scientific Method Concerns 28:15 Dog Interruption & Personal Stories29:10 Don Julio Tequila & Podcast Memorabilia 31:30 Alien Abduction Coverage Predictions for 2026 32:50 Recall of the Week: Ozark Trail Camping Stove 35:25 Upcoming Guests & Litigation Funding Panel Discussion Connect with RiskCellar:Website: https://www.riskcellar.com/Brandon Schuh:Facebook: https://www.facebook.com/profile.php?id=61552710523314LinkedIn: https://www.linkedin.com/in/brandon-stephen-schuh/Instagram: https://www.instagram.com/schuhpapa/Nick Hartmann:LinkedIn: https://www.linkedin.com/in/nickjhartmann/

In episode #335, Ben answers a common operator question: Should Customer Success be included in the cost of customer acquisition (CAC)? He explains how Customer Success should be coded based on responsibilities, when it belongs in COGS vs. Sales, and when CS expenses should be included in expansion efficiency metrics. What You'll Learn Why CAC applies only to acquiring new customers. How Customer Success roles differ between adoption, retention, renewals, and expansion. When Customer Success expenses should be included in the cost of expansion ARR. How to allocate Sales, Marketing, and CS expenses between new and existing revenue. Why proper allocation is foundational for CAC payback, LTV to CAC, and Cost of ARR. Why It Matters Prevents inflated or misleading CAC and go-to-market efficiency metrics. Ensures expansion ARR economics are calculated accurately. Helps leaders understand the true cost structure behind revenue growth. Supports cleaner financial models, better forecasting, and stronger investor discussions. Aligns internal teams (CS, Sales, Finance) on roles and financial impact. Resources Mentioned SaaS Metrics course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Émission du 08/12/2025 présentée par Amaury de Tonquédec avec Renaud Lions, Directeur Relations Investisseurs et Communication financière de Total Energies. C'est l'action préférée des actionnaires individuels français. À l'occasion de la Paris Investor Week, on s'est intéressé à ce fleuron de l'industrie française. Ce lundi 8 décembre, TotalEnergies est cotée à New York (en plus de Paris). Dans cet épisode hors série nous avons parlé de : L'essor des particuliers et des salariés dans l'actionnariat. La différence de perception de TotalEnergies entre la France et l'étranger. L'avenir du dividende. À quoi ressemblera TotalEnergies en 2040 ?Que change la cotation à New York pour les actionnaires français ?Un épisode passionnant pour découvrir ou approfondir vos connaissances sur l'un des piliers du CAC 40. PS : Comme toujours dans La Martingale : on partage, on apprend, on vulgarise… mais ce n'est pas un conseil en investissement. Faites vos propres recherches et, si besoin, faites-vous accompagner par un pro avant de prendre une décision.

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry. Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.Technology advice: learn about Northbeam's new deal with Google, providing 30-day impression data, a game-changer for marketers.Key discussion points:The evolution of Black Friday from a weekend event to a month-long shopping period. The importance of measurement tools like Triple Whale and Northbeam in understanding customer journeys and optimising ad spend. The role of geo-based testing in enhancing brand awareness and measuring incremental ROI. Strategies for leveraging customer lifetime value (LTV) to drive profitability. The significance of aligning KPIs across teams to ensure cohesive marketing strategies.Josh emphasises the need for brands to focus on tangible profitability and to use 3rd party tools effectively. For example, with the introduction of Northbeam's 30-day impression data, marketers can now gain deeper insights into customer interactions, paving the way for more informed decision-making.Tune is for your roadmap to navigating the complexities of digital marketing. Chapters:[00:30] Introduction to Performance Marketing Trends[03:15] Black Friday Insights and Retail Trends[06:05] Shifts in Consumer Behaviour and Discount Strategies[09:50] The Importance of Measurement in Marketing[12:30] Evolution of Measurement Tools and Technologies[15:25] Understanding Customer Lifetime Value (LTV) and CAC[18:35] Geo-Based Testing and Incrementality[21:10] The Role of Third-Party Tools in Measurement[24:20] The Future of Measurement in Performance Marketing

Are you exhausted from constantly chasing new clients on Instagram, TikTok, and referral apps, but not seeing your income reflect how hard you work behind the chair? In this episode, Ambrosia Carey breaks down the data-backed 5% client retention rule and shows you how a tiny improvement in retention can boost your salon revenue by 25–95% without adding more days, longer hours, or triple-booking chaos. If you're a hairstylist, colorist, booth renter, or salon owner who wants to build a sustainable, freedom-based beauty business, this conversation walks you through the difference between client acquisition and client retention, why social media can't be your only growth strategy, and how top-performing salons retain more first-time guests and turn them into loyal, high-value clients. You'll learn simple, repeatable systems you can plug into your existing booking software to stabilize your income, pre-book smarter, and create a client experience that feels elevated, personal, and totally on-brand. If you've been craving a clear roadmap to become the go-to stylist in your market, increase your rebook rate, and build a waitlist-worthy beauty business, this episode is for you. Watch our FREE Profit Maker Webinar Replay HERE: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq   Enjoy our Marketing Guide Freebie HERE: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2 Share your experience and leave us a review HERE: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Key Takeaways 1. A small 5% increase in client retention can raise your profitability by 25–95%, making retention one of the most powerful levers for growing your salon income without adding more hours behind the chair. 2. Top-performing salons rely on new clients for only about 10% of their total revenue; the rest comes from returning guests who pre-book, buy retail, say yes to add-ons, and refer friends, because the experience is consistent and predictable. 3. Client acquisition (CAC) is expensive in both money and energy: think content creation, DMs, inquiries, and ad spend, while a retained client costs virtually zero to reacquire and is far easier to serve at a higher level. 4. Retention is not about perfection; it's about a repeatable client journey: clear consultation, simple at-home routines, a strong checkout process, and an agreed-upon maintenance schedule that protects your client's hair and your time. 5. A simple three-touch system: post-visit check-in, midpoint reminder, and pre-book or follow-up nudge, can dramatically reduce ghosting, extend the lifetime value of each guest, and make your income more stable month after month. 6. Low pre-booking rates and stretched-out maintenance cycles are not marketing problems, they're communication problems; tightening how you talk about timing, pricing, and future appointments can quickly improve your retention numbers. 7. You don't need "more clients" to grow; you need to deepen the relationship with 80–120 ideal clients who feel seen, cared for, and excited to come back. Freeing up your calendar and nervous system so you can pursue education, brand partnerships, or salon ownership without burning out. 8. By focusing on one improvement (like pre-booking, consultation, or checkout) and tracking one number for 90 days, you can increase your retention by 15% and build a more profitable, sustainable, and freedom-based beauty business. For more tips, find us on Instagram Subscribe on YouTube for updates Take 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15      

Points of Interest00:01 – 01:28 – Introduction: Marcel and Carson set up the focus of the episode on why cash flow deserves as much attention as profitability in agency businesses.01:28 – 03:31 – Two Extreme Cash Flow Scenarios: Carson shares real client examples of agencies with tight cash despite solid operations and others with healthy bank balances masking eroding profitability, highlighting why cash and profit are easy to confuse.03:31 – 07:35 – Cash Flow vs Profitability and the Accrual Lens: Marcel explains that cash flow and profitability are correlated but distinct, outlining how agencies can be profitable with poor cash flow or unprofitable with strong cash, and introduces the importance of having both cash and accrual views.07:35 – 11:01 – Debt, Leverage, and the Cost of Poor Cash Flow: The conversation turns to agency debt, debt service ratios, and how borrowing is often used to cover weak unit economics, with Marcel warning how costly debt and “poor person pricing” can wipe out thin margins.11:17 – 18:03 – Lever One: Speeding Up Cash Collection: Marcel walks through practical ways to accelerate cash in the door, including stronger payment terms, bigger deposits, earlier invoicing, incentives for early payment, AR processes, auto-pay, and invoice factoring, while stressing how faster cash can create a dangerous illusion of higher profitability.18:03 – 21:28 – Lever Two: Delaying or Spreading Expenditures: The discussion shifts to reducing or smoothing cash outflows via flexible labor, aligning contractor terms with client terms, shortening the “cash down payment” needed to serve large projects, and avoiding unprofitable work chosen only for easier cash flow.21:28 – 26:34 – Variable Cost Models, Leasing, and Refinancing: Marcel outlines options like moving from upfront to usage-based models, leasing instead of buying, using tax planning, and refinancing expensive lines of credit into longer-term, lower-interest loans to ease monthly cash burden.26:34 – 29:04 – The Trap of Short-Term Cash Fixes: They highlight how tactics that conserve cash now—high-interest credit, invoice factoring, short-term debt—often make the business more expensive to run later, and stress the importance of applying for credit while the business is still healthy.29:04 – 33:12 – Lever Three: Building Cash Reserves and Planning for Seasonality: Marcel explains how to build three to six months of operating expenses plus two to four payrolls in cash, manage owner distributions, plan for slow periods like holidays, and use shareholder loans and credit strategically.33:12 – 36:21 – When Big Cash Reserves Hide Problems: The hosts discuss how large cash balances can mask emerging profitability or cash flow issues, arguing for a disciplined cadence of reviewing both cash and accrual metrics so owners see problems before they become crises.36:21 – 40:25 – Key Profitability Benchmarks Agencies Should Track: Marcel summarizes the core accrual benchmarks—delivery margin, direct delivery margin, overhead as a percentage of AGI, operating margin, average billable rate, utilization, and average cost per hour—as the foundation of sound unit economics.40:25 – 43:11 – Cash Flow Metrics and Parakeeto's Evolving Role: The episode closes with a rundown of cash-specific metrics—cash reserves, operating cash flow vs EBITDA, AR/AP days, CAC payback, debt service coverage, and line-of-credit usage—and a look at how Parakeeto is expanding its services to help agencies manage profitability and cash flow holistically.Show NotesPodcast Episode on Revenue Recognition with Marcel & CarsonLink to Notes File For Cash Flow ImprovementLove the PodcastLeave us a review here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textReady to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you'll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.Measurement is the unlock. You'll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you've wondered how to leverage AI without losing what makes your business special, this is your roadmap.Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you'll track first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it's basically the “Conjoined Triangles of Success”… but it actually works.

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM. Together, they break down the biggest shifts coming to B2B SaaS go-to-market—from the rise of hybrid motions and the evolution of sales roles to the transformative impact of AI-powered demos, agents, and conversational interfaces.Roelof shares actionable, stage-specific insights for founders at every level. You'll hear why PLG is becoming a company-wide strategy instead of a product feature, how onboarding is expanding beyond the UI, why freemium is harder for AI-native products, and what it really takes to build data tracking that supports growth instead of slowing it down.Whether you're moving from sales-led to product-led, building a hybrid GTM, or preparing your SaaS product for an AI-first future, this episode offers a clear roadmap for navigating the changes ahead and meeting buyers where they want to be in 2026.Tune in to learn how to implement PLG effectively, empower your sales team in a consultative model, integrate AI responsibly, and build growth loops that compound over time.Key Timecodes(0:00) – B2B SaaS, PLG, AI onboarding, AI demos, product-qualified pipeline, GTM 2026, SaaS Summit(0:52) – B2B SaaS podcast(0:58) – Roelof Otten, SaaSmeister, PLG(1:07) – GTM 2026, PLG trends(1:42) – Hybrid GTM, PLG, sales-led(2:36) – AI GTM, AI agents, AI demos(3:12) – Interactive demos, AI sales assistant(3:50) – Buyer enablement, AI demo(4:20) – In-product AI, trial support(4:36) – PLG transformation, sales alignment(5:21) – Consultative sales, upsell, PQLs(5:43) – PLG funnel, activation, expansion(6:00) – Conversational UI, AI UX(6:52) – UX transition(7:25) – AI platform, data layer, models(7:37) – MCP, AI integrations, ChatGPT, Claude(8:10) – AI privacy, security, compliance(8:46) – Build vs buy AI, LLMs(9:22) – PLG first, SaaS trial(9:38) – Reditus, SaaS affiliate(10:22) – AI costs, freemium(10:35) – Freemium strategy, CAC, churn(11:39) – Referrals, partnerships, affiliate growth(12:33) – In-app referrals, incentives(13:06) – Onboarding, nurture, reactivation(13:57) – Signup friction, JTBD, ICP(14:57) – Personalized onboarding(15:14) – Founder-led sales, JTBD, messaging(15:45) – ICP focus, activation metrics(16:39) – Product analytics, event tracking(17:01) – Roelof Otten, SaaSmeister(17:15) – Podcast outro, sponsor, Reditus

In episode #333, Ben answers a foundational SaaS metrics question: Should expansion revenue be included in your Lifetime Value (LTV) calculation? Ben walks through the correct LTV formula and highlights how misalignment between LTV and CAC can distort your LTV:CAC ratio. He also covers when expansion should be included. The episode provides a practical framework for SaaS founders, CFOs, and operators to ensure they calculate LTV accurately, compare it properly to CAC, and model unit economics using consistent, reliable inputs. Key Topics Covered The correct LTV formula using average new-customer MRR × subscription gross margin Why the churn input should align with dollar-based metrics using 1 – Gross Revenue Retention (GRR) Why expansion revenue is deliberately excluded from LTV in most SaaS models How including expansion artificially inflates the LTV:CAC ratio The cost mismatch between acquiring new customers (CAC) and generating expansion revenue When PLG motions justify including limited, time-bound expansion revenue in LTV How organic upgrades differ from sales-assisted expansion How SaaS+ businesses must adjust their LTV formula to account for usage revenue The role of gross margin in determining true unit economics The importance of aligning metric definitions when evaluating customer profitability Why This Matters This episode is essential for: SaaS founders calculating LTV for budgeting, pricing, and forecasting CFOs, controllers, and FP&A leaders managing unit economics and CAC payback Finance teams modelling customer profitability and revenue expansion Operators working in PLG environments assessing organic expansion patterns Investors reviewing LTV:CAC ratios in diligence and portfolio monitoring Anyone building SaaS Plus (subscription + usage) revenue models Resources Mentioned Ben's deep dive on SaaS+ LTV: https://www.thesaascfo.com/how-to-calculate-ltv-with-variable-revenue/ SaaS Metrics course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Powered by NoFo BrewingFive teams are chasing national titles in the college ranks this week...We look at the NCAA D3 schedule as both Emory's men and women's teams are in their respective final foursAnd in the NAIA, Truett-McConnell and Life University's women's sides and the men's team at Life are all on the Gulf chasing wins in the last possible game of the yearWe hear from TMU WSOC HC David McDowell as well as Life University MSOC HC Alex Pama and WSOC HC Meg McGonigle on the seasons and their paths to titles...

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

In this episode, Ben Azadi breaks down five science-backed metabolic drinks that naturally reduce arterial plaque, boost nitric oxide, lower inflammation, and support metabolic health — without medications or side effects. You'll learn: • Why arterial inflammation — not cholesterol — is the real silent killer• How pomegranate juice reversed arterial plaque by 30% in human studies• The surprising cardiovascular benefits of high-quality coffee with butter, olive oil, and salt• Why raw cacao improves arterial flexibility by up to 400% (Harvard study)• How apple cider vinegar and cinnamon lower fasting glucose, HbA1c, and triglycerides• The anti-inflammatory power of turmeric + black pepper and how it calms the arteries Ben also explains:• Which drink is best for diabetics• How to rotate the drinks weekly for maximum benefit• What markers to test before and after 30 days to measure progress (ApoB, CRP, fasting insulin, triglycerides, HDL, CAC score, and more) Plus, he shares a free guide revealing the five vegetables silently inflaming your gut and slowing your metabolism — and what to eat instead. A simple daily cup could dramatically upgrade your cardiovascular and metabolic health. FREE GUIDE: 5 Vegetables You Must Avoid To Lose Weight & Belly Fat - https://bit.ly/48CIprn