Podcasts about cac

Send us a textReady to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you'll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.Measurement is the unlock. You'll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you've wondered how to leverage AI without losing what makes your business special, this is your roadmap.Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you'll track first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM. Together, they break down the biggest shifts coming to B2B SaaS go-to-market—from the rise of hybrid motions and the evolution of sales roles to the transformative impact of AI-powered demos, agents, and conversational interfaces.Roelof shares actionable, stage-specific insights for founders at every level. You'll hear why PLG is becoming a company-wide strategy instead of a product feature, how onboarding is expanding beyond the UI, why freemium is harder for AI-native products, and what it really takes to build data tracking that supports growth instead of slowing it down.Whether you're moving from sales-led to product-led, building a hybrid GTM, or preparing your SaaS product for an AI-first future, this episode offers a clear roadmap for navigating the changes ahead and meeting buyers where they want to be in 2026.Tune in to learn how to implement PLG effectively, empower your sales team in a consultative model, integrate AI responsibly, and build growth loops that compound over time.Key Timecodes(0:00) – B2B SaaS, PLG, AI onboarding, AI demos, product-qualified pipeline, GTM 2026, SaaS Summit(0:52) – B2B SaaS podcast(0:58) – Roelof Otten, SaaSmeister, PLG(1:07) – GTM 2026, PLG trends(1:42) – Hybrid GTM, PLG, sales-led(2:36) – AI GTM, AI agents, AI demos(3:12) – Interactive demos, AI sales assistant(3:50) – Buyer enablement, AI demo(4:20) – In-product AI, trial support(4:36) – PLG transformation, sales alignment(5:21) – Consultative sales, upsell, PQLs(5:43) – PLG funnel, activation, expansion(6:00) – Conversational UI, AI UX(6:52) – UX transition(7:25) – AI platform, data layer, models(7:37) – MCP, AI integrations, ChatGPT, Claude(8:10) – AI privacy, security, compliance(8:46) – Build vs buy AI, LLMs(9:22) – PLG first, SaaS trial(9:38) – Reditus, SaaS affiliate(10:22) – AI costs, freemium(10:35) – Freemium strategy, CAC, churn(11:39) – Referrals, partnerships, affiliate growth(12:33) – In-app referrals, incentives(13:06) – Onboarding, nurture, reactivation(13:57) – Signup friction, JTBD, ICP(14:57) – Personalized onboarding(15:14) – Founder-led sales, JTBD, messaging(15:45) – ICP focus, activation metrics(16:39) – Product analytics, event tracking(17:01) – Roelof Otten, SaaSmeister(17:15) – Podcast outro, sponsor, Reditus

In episode #333, Ben answers a foundational SaaS metrics question: Should expansion revenue be included in your Lifetime Value (LTV) calculation? Ben walks through the correct LTV formula and highlights how misalignment between LTV and CAC can distort your LTV:CAC ratio. He also covers when expansion should be included. The episode provides a practical framework for SaaS founders, CFOs, and operators to ensure they calculate LTV accurately, compare it properly to CAC, and model unit economics using consistent, reliable inputs. Key Topics Covered The correct LTV formula using average new-customer MRR × subscription gross margin Why the churn input should align with dollar-based metrics using 1 – Gross Revenue Retention (GRR) Why expansion revenue is deliberately excluded from LTV in most SaaS models How including expansion artificially inflates the LTV:CAC ratio The cost mismatch between acquiring new customers (CAC) and generating expansion revenue When PLG motions justify including limited, time-bound expansion revenue in LTV How organic upgrades differ from sales-assisted expansion How SaaS+ businesses must adjust their LTV formula to account for usage revenue The role of gross margin in determining true unit economics The importance of aligning metric definitions when evaluating customer profitability Why This Matters This episode is essential for: SaaS founders calculating LTV for budgeting, pricing, and forecasting CFOs, controllers, and FP&A leaders managing unit economics and CAC payback Finance teams modelling customer profitability and revenue expansion Operators working in PLG environments assessing organic expansion patterns Investors reviewing LTV:CAC ratios in diligence and portfolio monitoring Anyone building SaaS Plus (subscription + usage) revenue models Resources Mentioned Ben's deep dive on SaaS+ LTV: https://www.thesaascfo.com/how-to-calculate-ltv-with-variable-revenue/ SaaS Metrics course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Hier, la Bourse de Paris a limité ses pertes : le CAC 40 a terminé juste au-dessus des 8 100 points, en baisse de 0,2%, tandis que l'Euro Stoxx 50 est resté quasiment stable.Airbus a été la vedette du jour… mais pas pour de bonnes raisons : le titre a chuté de 5,7% après la découverte d'un problème logiciel sur des A320, vulnérables aux tempêtes solaires. Bureau Veritas a reculé de 2,4%, et les valeurs de la défense comme Thales et Safran ont perdu plus de 2%.Aux États-Unis, Wall Street a ouvert dans le rouge malgré des ventes record au Black Friday : le Dow Jones a cédé 0,5%. En cause ? Une tension des taux longs partie du Japon : le rendement du 10 ans a bondi de 4,2 points pour atteindre 1,878%, un record, entraînant dans son sillage les T-Bonds américains à 4,09% et les Bunds européens.Après un rebond récent, les marchés s'interrogent : la Fed baissera-t-elle ses taux en décembre ? Réponse dans quelques jours Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Powered by NoFo BrewingFive teams are chasing national titles in the college ranks this week...We look at the NCAA D3 schedule as both Emory's men and women's teams are in their respective final foursAnd in the NAIA, Truett-McConnell and Life University's women's sides and the men's team at Life are all on the Gulf chasing wins in the last possible game of the yearWe hear from TMU WSOC HC David McDowell as well as Life University MSOC HC Alex Pama and WSOC HC Meg McGonigle on the seasons and their paths to titles...

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

La semaine s'est achevée dans le calme sur les marchés.Après la pause de Thanksgiving jeudi et une séance écourtée à Wall Street pour le Black Friday, les échanges sont restés modérés vendredi.Les principaux indices américains ont terminé dans le vert, soutenus par l'apaisement des craintes liées à une bulle sur les valeurs de l'intelligence artificielle et par la probabilité croissante d'une baisse des taux par la Fed en décembre, désormais estimée à 87%.En Europe, la tendance était similaire : le Cac 40 a légèrement progressé, bouclant une semaine positive, tandis que l'inflation en France s'est stabilisée à 0,9% sur un an.En Allemagne, en revanche, les prix à la consommation ont accéléré à 2,6% en novembre, contre 2,3% en octobre. le mois de décembre /La semaine s'ouvre sous le signe des indicateurs d'activité manufacturiers, attendus en Asie, en Europe et aux États-Unis.Les investisseurs surveilleront également l'évolution de l'inflation en zone euro, ainsi que les statistiques sur l'emploi et les dépenses des ménages américains, prévues un peu plus tard dans la semaine.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

« L'argent et le pouvoir. Élysée–Bercy : liens secrets » (Plon) : dans son enquête, Jannick Alimi, éditorialiste politique et ancienne rédactrice en chef adjointe au Parisien, décrypte la montée en puissance du ministère de l'Économie, devenu selon elle le véritable centre de gravité de la Ve République. Pourquoi Bercy a-t-il pris l'ascendant sur Matignon ? De l'influence des ministres des Finances aux rapprochements entre pouvoir politique et grands patrons du CAC 40, l'auteure explore les coulisses d'un duo Élysée–Bercy qui domine désormais la vie politique française. Dans un contexte de dette élevée et de défiance croissante, elle s'interroge : la fonction de ministre de l'Économie est-elle devenue trop périlleuse ? Réponse. Hébergé par Audion. Visitez https://www.audion.fm/fr/privacy-policy pour plus d'informations.

In this episode, Ben Azadi breaks down five science-backed metabolic drinks that naturally reduce arterial plaque, boost nitric oxide, lower inflammation, and support metabolic health — without medications or side effects. You'll learn: • Why arterial inflammation — not cholesterol — is the real silent killer• How pomegranate juice reversed arterial plaque by 30% in human studies• The surprising cardiovascular benefits of high-quality coffee with butter, olive oil, and salt• Why raw cacao improves arterial flexibility by up to 400% (Harvard study)• How apple cider vinegar and cinnamon lower fasting glucose, HbA1c, and triglycerides• The anti-inflammatory power of turmeric + black pepper and how it calms the arteries Ben also explains:• Which drink is best for diabetics• How to rotate the drinks weekly for maximum benefit• What markers to test before and after 30 days to measure progress (ApoB, CRP, fasting insulin, triglycerides, HDL, CAC score, and more) Plus, he shares a free guide revealing the five vegetables silently inflaming your gut and slowing your metabolism — and what to eat instead. A simple daily cup could dramatically upgrade your cardiovascular and metabolic health. FREE GUIDE: 5 Vegetables You Must Avoid To Lose Weight & Belly Fat - https://bit.ly/48CIprn

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

En este episodio de BossTank: Ser tu propio jefe hablamos de algo que puede salvar o hundir tu negocio en 2026: tus finanzas. Dejamos atrás las corazonadas y el “instinto emprendedor” para aprender a tomar decisiones basadas en datos reales, entendiendo que los números no son solo para contadores, sino la brújula de cualquier empresa que quiera crecer de forma sostenible.A lo largo del capítulo te compartimos 6 claves para dominar las finanzas de tu negocio:Cómo rastrear cada peso que entra y sale de tu empresa y entender que el dinero no se pierde, fluye.Por qué el flujo de caja es el pulso de tu negocio, más importante que las ganancias en el papel.Qué KPI financieros sí vale la pena medir (margen bruto, CAC, LTV, flujo de caja libre) y cómo convertirlos en decisiones.Cómo leer tu estado de resultados como una historia que revela qué está funcionando y qué no.La importancia de construir una estructura financiera sólida antes de crecer.Y cómo usar tus números para decidir cuándo acelerar, frenar, reinvertir o cambiar de rumbo.Si eres emprendedor, dueño de negocio o estás construyendo una empresa para 2026, este episodio te ayudará a perderle el miedo a los números y convertir las finanzas en tu mayor herramienta estratégica.

In this episode, Dr. O sits down with Dr. Eileen Haworth, an Animal Chiropractor from California, as she shares her inspiring wins in the field of animal chiropractic and the important things every pet owner should know about this growing profession. From breakthroughs in patient care to empowering stories from her practice, Dr. Eileen brings insight, passion, and wisdom to the conversation.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Mardi, une pluie d'indicateurs a brossé un paysage inquiétant sur l'état de l'économie américaine, avec une progression plus faible que prévu des ventes aux détail pour septembre et une confiance des consommateurs en chute libreCes données viennent conforter l'idée d'un ralentissement de l'économie américaine et donc appuyer la perspective que la Réserve fédérale américaine pourrait baisser ses taux dans les prochaines semaines.Les projections du marché indiquent désormais une probabilité de plus de 80 % d'une baisse d'un quart de point des taux directeurs en décembre, contre une probabilité de seulement 30 % il y a quelques jours.Ce nouvel élan d'optimisme a porté les marchés actions hier. A paris l'indice CAC 40 s'échangeait au-dessus de 8 050 points en fin de journée en hausse de 0,80%.Au rang des entreprises le titre l'Oréal s'échangeait en tête du Cac 40.Le numéro un mondial des cosmétiques a mis en lumière lors d'une Viso conférence mardi soir les tendances positives observées sur les marchés de la beauté de luxe, notamment en Chine et aux Etats-Unis.De nombreux analystes ont trouvé ces propos encourageants et ont réhaussé hier leurs recommandations sur le titre. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode, the guys sit down with WaveRez head of sales Zach Eischen for a candid, humorous, and insight packed deep dive into the realities of selling in the watersports industry. From navigating customer acquisition challenges to understanding key metrics like CAC and lifetime value, the guys break down what actually drives growth for operators today. Along the way, they share stories about industry relationships, the psychology behind sales decisions, and why transparency, adaptability, and genuine connection still outperform any script or tactic. Whether you're looking to tighten up your sales process, improve client relationships, or simply hear honest talk about what's working (and what's not) in watersport operations, this episode delivers it all.[SPONSORS] - This show is sponsored by Take My Boat Test, WaveRez and Granite Insurance.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You'll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you're a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing's value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of the Successful Stylist Academy Podcast, Ambrosia pulls back the curtain on one of the most confusing parts of running a profitable business as an independent stylist or salon owner: where your money actually goes. Instead of just looking at your bank balance and hoping for the best, she walks you through a simple "waterfall" visual so you can see how every dollar flows through your business, into costs, marketing, overhead, education, and finally: profit. You'll learn realistic percentage benchmarks for each category, the most common money leaks that silently eat into your income, and how to fix them without adding more hours behind the chair. If you've ever felt busy but not truly profitable, this conversation will help you reclaim your confidence, your cash flow, and your long-term freedom. Get FREE access to our Creative Service Profit Maker Webinar now!  The booking software that makes my job easier is GlossGenius with AI support to make tasks as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Want more episodes like this? Drop a review here & tell us what you want to hear more of: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Key Take-Aways: 1. Think of your business like a waterfall, not just a bank balance. 2. Money flows from the faucet into a series of "glass cups" : direct costs, client acquisition, overhead, growth, and finally profit. 3. When you see each glass clearly, you stop assuming all the money in your bank account is truly yours and start treating it as money with a job.   4. Get clear on your direct costs (COGS) so every bowl of color is profitable.  5. Direct costs include anything you touch, mix, or use on your client: color, lightener, developer, foils, gloves, towels, shampoo, conditioner, cleaning supplies, and even credit card fees.  6. Aim to keep these costs around 10–12% of your total revenue, and know that once you creep toward 15–20%, it is a danger zone and a clear sign you need a price increase.  7. Stop overordering and start pricing services with product usage in mind. 8. Common leaks include buying too much inventory, letting products expire, turning unsold retail into backbar, and never updating prices when suppliers raise theirs. 9. Fix this by using systems or software to track inventory, calculating your cost per scoop or per gram, and doing a quick monthly inventory check so your shelves are lean and intentional, not a graveyard of old product.   10. Track your Customer Acquisition Cost (CAC) so your marketing actually pays you back. 11. Your CAC includes ads, promos, new client discounts, referral rewards, branding shoots, social media time, website, and booking software that help you get clients in the door. 12. A healthy benchmark is 5–10% of your revenue, and a simple formula is: if you spend $200 on ads and get 5 new clients, your CAC is $40 per client and each client should bring in at least four times that in lifetime value.   13. Prioritize retention over constant hustle for new clients. 14. Common mistakes are chasing visibility without conversion, not tracking where new clients come from, and focusing more on strangers online than on the guests already in your chair. 15. Track first-time versus repeat clients monthly, create a simple referral system with a clear reward, and double down on the platforms and efforts that are actually sending you clients, not just likes.  16. Audit your overhead before it quietly drains your profit. 17. Overhead includes rent or booth rent, utilities, Wi-Fi, insurance, software, accounting, subscriptions, cleaning, payroll taxes, and benefits. 18. Ideally, this lands between 35–45% of your total revenue, and when it creeps toward 50% or higher, you either need to cut costs, raise prices, or both to keep your business from tipping upside down.   19. Be ruthless with subscriptions and intentional with tax planning. 20.Typical leaks are paying for apps and tools you no longer use, overspending on décor or space that does not match your income level, and failing to save ahead for taxes. 21. Quarterly, comb through subscriptions, automate your bookkeeping and reports, and move around 30% of your profit into a separate tax or high-yield savings account so you are not surprised at year-end.  22. Treat education, events, and travel as growth costs; not automatic write-offs. 23. Hair shows, classes, coaching, membership programs, flights, hotels, and meals are powerful when they are strategic, but expensive when they are random. 24. Try to keep these growth costs under about 8–10% of your annual revenue, give every class a clear action plan for how you will turn it into income, and look for ways to turn trips into content, offers, or digital assets you can reuse.   25. Decide how your profit will be divided before it hits your account. 26. Profit is what remains after all buckets are filled, and it is not the same as your paycheck.  27. A sample breakdown is: 30% for taxes, 10% for emergency reserves, 10–15% to reinvest in education, marketing, or tools, and 45–55% to pay yourself, so every dollar has a purpose instead of disappearing.  28. Do a simple money audit and fix just one leak this month. 29. Look at last month's income and write down what you spent on supplies, client acquisition, overhead, and education, then see what was truly left as profit.   Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

China aims to enhance the protection of personal information, ensuring the legal rights of individuals and promoting the healthy development of the platform economy, according to new draft regulations released on Saturday.中国旨在加强个人信息保护，保障个人合法权利，并促进平台经济的健康发展。根据周六发布的新草案法规显示，这一目标将得到法律支持。The draft "regulations on personal information protection for large online platforms" were released by the Cyberspace Administration of China and the Ministry of Public Security to solicit public comments.这一名为《大型网络平台个人信息保护规定（草案）》的法规由中国国家网信办和公安部联合发布，以征求公众意见。According to the draft regulations, personal information collected and generated in China should be stored domestically. If there is a need to transfer the information abroad, platforms should comply with national data export security regulations.草案规定，在中国收集或生成的个人信息应当在境内存储。如需向境外传输数据，平台必须遵守国家有关数据出境安全的规定。Platforms are required to strengthen technical and managerial measures to prevent and address risks associated with illegal overseas data transfers.平台需加强技术和管理措施，以防范和应对非法境外数据传输相关的风险。The draft also stipulates that personal information must be stored in data centers that are located in China and meet national security standards.草案还规定，个人信息必须存储在境内符合国家安全标准的数据中心。Moreover, online platform service providers must offer convenient methods and channels for individuals to access, correct, supplement, and delete their personal information, as well as to delete their accounts.此外，网络平台服务提供者必须为个人提供便捷的方式和渠道，以查阅、更正、补充和删除个人信息，同时支持账户注销。When an individual requests the transfer of their personal information to a designated personal information processor, the service provider should complete the transfer within 30 working days of receiving the request, the draft said.草案指出，当个人要求将其个人信息转移至指定的个人信息处理者时，服务提供者应在收到请求后的30个工作日内完成信息转移。In cases where platforms show serious deficiencies in personal information protection, such as repeated violations or significant data breaches affecting large numbers of users, authorities may mandate compliance audits and risk assessments by third-party professional organizations.如果平台在个人信息保护方面存在严重不足，例如屡次违规或发生影响大量用户的重大数据泄露事件，监管部门可要求第三方专业机构进行合规审计和风险评估。Infractions include a personal information security incident resulting in the leakage, alteration, loss, or destruction of the personal information of over 1 million individuals or sensitive personal information of over 100,000 individuals, the draft said.草案指出，违规行为包括导致超过100万人个人信息泄露、篡改、丢失或毁损，或涉及超过10万人的敏感个人信息泄露的安全事件。Platforms that are found incapable of ensuring data security may be required to store data in third-party data centers that comply with regulations, it added.草案补充称，对于无法保障数据安全的平台，可能要求其在符合规定的第三方数据中心存储数据。The draft encourages the use of national network identity authentication services, data labeling technologies, and personal information protection certifications to enhance data protection levels.草案鼓励使用国家网络身份认证服务、数据标识技术及个人信息保护认证，以提升数据保护水平。The public is invited to submit feedback through various channels, and complaints about violations can be reported to authorities, who are required to respond within 15 working days.公众可通过多种渠道提交意见反馈，对于违规投诉可向监管部门举报，相关部门需在15个工作日内作出回应。The CAC and Ministry of Public Security emphasize the importance of confidentiality for all parties involved, including government departments and third-party organizations, regarding personal privacy, business secrets, and other sensitive information encountered during their duties.网信办和公安部强调，所有相关方（包括政府部门和第三方机构）在履职过程中涉及的个人隐私、商业机密及其他敏感信息必须保密。Public consultation on the draft regulations is open until Dec 22, according to the statement CAC released on its official WeChat account.根据网信办官方微信公众号发布的公告，公众对草案法规的意见征求活动将持续至12月22日。platform economy平台经济draft regulations法规草案data export security regulations数据出境安全规定personal information protection certifications个人信息保护认证

Le parcours de Mingpo Cai est un bug dans la matrice. Originaire de l'une des régions les plus pauvres de Chine, il côtoie aujourd'hui les sommets de la finance mondiale. Son fonds d'investissement Cathay Capital gère plus de 5 milliards d'euros d'actifs et compte la moitié des sociétés du CAC 40 parmi ses partenaires. Alors que le monde est plongé dans une instabilité inédite, Mingpo les aide à construire des ponts avec la Chine, les États-Unis et le reste du globe. Dans cet épisode rocambolesque et fascinant Mingpo dévoile : Pourquoi il vient de lever 1 milliard consacré à l'IAComment différencier le cerveau, le cœur et la main et les utiliser à bon escientLes forces de la Chine et de son modèle “speed and scale”Son plan pour industrialiser la France avec des technologies du monde entierComment il maintient la performance moyenne de Cathay au dessus de 10%/anDécouvrez un homme brillant qui considère que la seule vraie réussite est celle qui est utile au monde entier. Une parole rare, et extrêmement lucide pour mieux comprendre les enjeux qui flottent actuellement au-dessus de nos têtes. Vous pouvez contacter Cathay Capital directement sur leur site web.Un coucou particulier à Valentine qui nous a aidé à rendre cet épisode possible.TIMELINE:00:00:00 : Grandir dans la campagne chinoise, sans électricité00:13:05 : “Si je suis utile à ce pays, il me laissera ma chance”00:22:40 : Mettre ses études en pause pour saisir l'opportunité d'une vie00:29:59 : Respecter ses concurrents et ne jamais chercher à les détruire00:45:07 : Les intérêts composés de la vie00:53:29 : “Si tu réussis sans résoudre de problème, quelle est ton utilité ?”01:03:28 : La mission de Cathay Capital01:20:05 : Les paradoxes du peuple chinois01:28:11 : Industrialiser la France avec les technologies du monde entier01:39:39 : Comment changer le regard des Européens sur la Chine01:50:29 : Construire des ponts entre les pays pour accélérer l'innovation01:57:43 : L'attachement de Mingpo avec la France02:05:45 : 1 milliard pour investir massivement dans l'IA02:16:02 : Les 3 cultures qui ont forgé l'identité de Mingpo02:27:49 : Être heureux c'est un choixLes anciens épisodes de GDIY mentionnés : #502 - Thomas Sammut - Préparateur Mental - Faut-il forcément souffrir pour réussir ?#433 - Pascal Rigo - Boulanger - Vendre ses boulangeries 100 millions et devenir le patron de la food de StarbucksNous avons parlé de :Cathay CapitalGroupe SEBL'acquisition de Supor par SEB en 2006Thierry de La Tour d'ArtaiseLe principe des intérêts composésDenis Barrier, cofondateur de Cathay Capital aux côtés de MingpoLe partenariat AfricInvest x CathayArtefactNablaLes recommandations de lecture :L'homme qui plantait des arbres - Jean GionoL'Alchimiste - Paulo CoelhoUn grand MERCI à nos sponsors : SquareSpace : squarespace.com/doitQonto: https://qonto.com/r/2i7tk9 Brevo: brevo.com/doit eToro: https://bit.ly/3GTSh0k Payfit: payfit.com Club Med : clubmed.frCuure : https://cuure.com/product-onelyVous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Happy Thursday, Besties!! This week we are SYNCED (literally) and ready to get into the holiday and creepy spirit with you all! Taylar starts us off with Part 2 of the Kristen Modafferi case before Morgan wraps us up with the haunting case of the Houska Castle.... that we may or may have not visited in a small way in the past (LOL)! THANKS SO MUCH FOR JOINING US!! See ya on Tuesday for TBB love ya so much, besties! Thank you so much to our sponsor: TOVALA During Tovala's Black Friday sale, you can get a FREE Tovala smart oven when you order meals 6+ times. Head to http://Tovala.com/CAC and use our code CAC to claim your free smart oven for a limited time. ----------------------- Need to Call Susan (Angel Wings and Healing Things)? Text Ellen at 704-562-3476 to book!! Make sure to tell her we sent you for a Besties only Special discount!! If you have a Creepy Account of your own you would like to submit, you can go to our Reddit (CreepsandCrimes) or email it to us at CREEPSANDCRIMES.CA@GMAIL.COM Creeps and Crimes Merch: ⁠⁠https://creepsandcrimesmerch.com/⁠⁠ Join our OG Pick Me Cult (Patreon): ⁠⁠https://patreon.com/creepsandcrimes⁠⁠ SUBSCRIBE AND SUPPORT WHEREVER YOU GET YOUR PODCASTS: - Apple Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/creeps-and-crimes/id1533194848⁠⁠ - Spotify: ⁠⁠https://open.spotify.com/show/0v2kntCCfdQOSeMNnGM2b6?si=bf5c137913dd4af7⁠⁠ - Youtube: ⁠⁠https://youtube.com/@creepsandcrimespodcast?si=e6Lwuw6qvsEPBHzG⁠⁠ Business Inquiries please contact Management: ⁠⁠maggie@MRHentertainment.com⁠⁠ FOLLOW US ON SOCIALS: Creeps and Crimes Podcast - Insta: ⁠⁠https://www.instagram.com/creepsandcrimespodcast/?hl=en⁠⁠ - Facebook: ⁠⁠https://www.facebook.com/creepsandcrimespodcast/⁠⁠ - TikTok: ⁠⁠https://www.tiktok.com/@creepsandcrimes⁠⁠ Taylar Jane (True Crime Host) - Insta: @Taylarj - TikTok (True Crime Channel): @TaylarJane98 - TikTok (Personal): @TaylarJane1 Morgan Harris (Paranormal & Conspiracy Host) - Insta: @morgg.m - Tiktok: @morgg.m Want More Info? Check out our Website: ⁠⁠www.creepsandcrimespodcast.com⁠⁠ Send Us Mail & Fan Art to our PO Box!!! CREEPS AND CRIMES PODCAST PO BOX 11523 KNOXVILLE, TENNESSEE 37939 Have a Creepy Account You'd like to share and be featured on the Podcast? Email it to: ⁠⁠CreepsAndCrimes.CA@gmail.com⁠⁠ Submit it through the Portal on our Website (Listed above) or Post in on our Reddit Thread with the tag "creepy account" Love our TBB episodes and want to get in on the Action or submit an AIMS? Head over to our Reddit Community: @creepsandcrimes Need to contact us or request sources? Email us at ⁠⁠creepsandcrimespodcast@gmail.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

FinPod: Subscription Economics: Mastering LTV, Churn, and Recurring RevenueThe Subscription Economy has fundamentally reshaped corporate finance, moving the focus from one-time sales to long-term customer relationships. For professionals in FP&A, IR, and Corporate Strategy, understanding this shift is critical for forecasting and valuation.In this episode of Corporate Finance Explained on FinPod, we break down the unique financial mechanics of recurring revenue, examine key metrics, and explore how the most successful companies manage this model.The Core Shift: Value & Metrics: The subscription model swaps short-term cash hits for long-term predictability, which investors reward with higher valuation multiples.The Critical Ratio (LTV:CAC): We break down the relationship between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Learn why the benchmark is LTV ≥ 3x CAC and the pitfalls of inflating LTV with non-recurring revenue.The Accounting Challenge: We explain revenue recognition (ASC 606/IFRS 15) and the concept of Deferred Revenue. Cash is received upfront, but revenue is recognized over time, which can make financial statements appear less profitable during high-growth periods.The Cautionary Tale: Analysis of MoviePass reveals the danger of fundamentally broken unit economics, where the cost to serve the customer (CoGS) was higher than the subscription fee, accelerating the path to bankruptcy.Strategic Playbooks & Success Stories: Successful companies master the mechanics of growth and retention, managing complex P&Ls and investor expectations:The Content Giant (Netflix): The challenge of balancing liquidity and leverage while managing billions in content amortization to drive retention and reduce churn (even a half-percent increase means millions in lost ARR).The SaaS Pioneer (Salesforce): Leveraging deferred revenue as an interest-free loan and obsessively tracking Net Revenue Retention (NRR), measuring if existing customers increase their spending over time.The Strategic Pivot (Adobe): The painful but successful transition from a lumpy license model to the predictable Creative Cloud subscription, which required transparent communication to manage market expectations.The Hybrid Model (Peloton, Amazon Prime): Understanding that the high-cost hardware sale is primarily a customer acquisition channel for the much more valuable, low-cost recurring content stream.The Modern Finance Mandate: Mastering the subscription model requires blending traditional corporate rigor with data science:Cohort Analysis: Shifting forecasting models to track groups of customers based on sign-up time, revealing granular insights into renewal rates, upgrades, and churn patterns.Proactive Scenario Modeling: Forward-looking planning (FP&A) must run rigorous sensitivity analyses, modeling the impact if CAC jumps 15% or if churn spikes, to prepare leadership for potential volatility.Communication is Strategy: Clearly articulating metrics like NRR and the path for LTV expansion to maintain premium public market valuations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Send us a textWhat if the fastest way to grow isn't a new channel, but a new mindset? We sit down with founder Todd Schuchart for a candid masterclass on turning chaos into compounding growth by optimizing the only two things you fully control: your conversations and your decisions. From the first four seconds of a sales call to the last line on your P&L, Todd breaks down the simple, repeatable systems that convert curiosity into customers without gimmicks.We start where most founders stumble—crickets after launch—and recast silence as signal. Todd shows how to publish, present, and then truly listen so you can refine what you say, who you target, and how you deliver. You'll learn why “tell me more about that” is a high-precision tool that moves prospects from 40,000 feet to actionable detail, and how permission-based openings, tone-matching, and genuine curiosity dismantle resistance. Instead of chasing shiny objects, we build a loop where every confused question becomes a prompt to make the next conversation clearer and shorter.Then we dig into the revenue that's already yours. Hidden inside most CRMs is a goldmine of mislabeled “no.” Todd outlines a step-by-step approach to database reactivation—export, dedupe, clean, retrain, reissue—that can produce meaningful cash flow without buying new leads. We reframe metrics, too: cost per lead is a vanity number; customer acquisition cost is the lever. A $50 lead that closes in three touches outperforms a $10 lead that needs 30, and until you measure CAC by stage, you're guessing. We connect this discipline to pricing boundaries and the courage to reject squishy deals that drain margin and attention.If your thinking isn't liquid, your company won't be. We challenge you to revisit your ideal client profile, admit when an offer misses, and reposition around better, faster, cheaper where it makes strategic sense. And because energy fuels execution, Todd shares a mindset reset—score points, not dollars—to bring back focus and joy. Subscribe for more bold, unfiltered strategies, share this with a founder who's building something big, and tell us: what will you optimize first?Support the show

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Send us a textStop trying to be the hero who carries everything. We dig into how Kasim built one of the most respected performance marketing agencies by mastering people, not platforms—then sold it for eight figures without ever being the technician. If you've felt stuck doing “all the things,” this conversation hands you a different operating system.We start with the mindset flip: a real business distributes weight through systems and talent. Kasim explains why paying 10% above the top of market attracts peak performers who deliver nonlinear results, and how a single great vendor can multiply margins by eliminating chaos. We unpack when to hire vendors versus employees, why your first hire should be an executive assistant, and how to move from commodity thinking to a culture that values craftsmanship and autonomy.Traffic fuels everything, so we break down the YouTube strategy that drove seven to eight‑month sales cycles with low CAC and high trust. Daily long‑form videos, no gatekeeping, retention over clickbait, and titles/thumbnails that promise exactly what the content delivers. Authenticity beats production value; useful content compounds authority and doubles as a recruiting magnet for elite talent. Then we get tactical on delegation: define the output and inputs, stay out of the middle, correct only what's objectively wrong, and preserve authorship so ownership can flourish.We zoom out to exits and wealth creation: why real estate is where money goes after it's made, how multiples expand as EBITDA grows, and why a deliberate path to an exit is the most reliable route to life‑changing capital. Along the way, we touch on purpose after liquidity, clearing your slate to chase nine‑figure potential, and the discipline to choose opportunities that can truly move the needle.If you're ready to trade hustle for leverage—hire the best, build authority you own, delegate outcomes, and aim for a multiple that changes your life—this one's for you. Enjoy the conversation, share it with a founder who needs it, and subscribe so you never miss new episodes.To Learn more about Kasim Aslam: Linkedin: https://www.linkedin.com/in/kasimaslam To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.

In episode #330, Ben explains one of the most common and costly SaaS finance mistakes: failing to allocate CAC between new and existing customers. This oversight leads to misleading KPI's, inaccurate CAC payback, flawed LTV to CAC ratios, and unreliable unit economics. Ben walks through exactly how to allocate CAC the right way, how to segment sales and marketing expenses, and why this matters for accurate revenue efficiency metrics and due diligence. Key Topics Covered Why fully burdened sales and marketing expenses are required for accurate CAC The danger of pushing all sales and marketing expenses into CAC without allocation How to allocate CAC between new customer acquisition and expansion How to segment sales teams (hunters vs. farmers) and avoid co-mingled headcount Allocating marketing spend based on acquisition channels Typical allocation benchmarks for sales (60-80% to new) and marketing (80-90% to new) Why accurate CAC is essential for CAC payback, LTV to CAC, and cost of ARR How the Cost of ARR provides a blended benchmark without requiring allocation Using allocation methods for businesses with multiple product lines or motions What You'll Learn How to correctly calculate CAC using fully burdened sales and marketing expenses How to evaluate marketing economics and sales efficiency with proper allocation Why unallocated CAC leads to distorted financial strategy and misleading KPI's How CAC allocation flows into CAC payback period, LTV to CAC, and ARR efficiency How to build a repeatable, defensible go-to-market metrics framework that withstands due diligence Who This Episode Is For SaaS founders scaling beyond early customer acquisition CFOs, FP&A leaders, and finance teams who own KPI modeling Operators who need accurate CAC, CAC payback, and LTV calculations Investors or advisors assessing revenue efficiency and go-to-market economics Related Resources SaaS Metrics Foundation course covering CAC, LTV, ARR, and unit economics: https://www.thesaasacademy.com/the-saas-metrics-foundation Coaching resources on building an accurate, SaaS-specific chart of accounts: https://www.thesaasacademy.com/saas-cfo-coaching

In this episode, the hosts dissect a $17.5M electrolyte powder Amazon FBA brand with 86% margins and 20K subscribers—debating whether it's a goldmine or a marketing death spiral in disguise.Business Listing – https://quietlight.com/listings/16065383/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

Vendredi 14 novembre, le CAC 40 qui a réussi à battre jeudi 13 novembre 2025 un record historique (8 300 points), les résultats exceptionnels de Siemens Energy, le 30è anniversaire du plan Juppé, et le succès fulgurant des ETF en Europe et notamment en France, on été successivement abordés par Mary-Sol Michel, directrice de la gestion sous mandat chez Swiss Life Banque Privée, Louis de Montalembert, gérant chez Sunny Asset Management, Jean-Marc Daniel, éditorialiste BFM Business, et Emmanuel Lechypre, éditorialiste à BFM Business, reçus par Marc Fiorentino dans l'émission C'est Votre Argent sur BFM Business. Retrouvez l'émission le vendredi et réécoutez la en podcast.

The news from Northfield, Minnesota on Friday, November 14th, 2025:CAC looks to be “Rock for the Community.” Donations and Support Still Needed Even With the Government Shutdown Appearing to End Soon  2026 Truth in Taxation Statements are in the Mail; What Does The Forum Mean?

Thanks to our partners Promotive and Wicked FileHow much does it really cost your shop to win a new customer, and is it worth it?Most shop owners don't realize they're spending hundreds, sometimes thousands of dollars just to bring in a single new face, and in some cases, they're losing money on every “win.”In this episode, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the real cost of customer acquisition and why understanding Customer Acquisition Cost (CAC) and Lifetime Customer Value (LTV) can make or break your business.Hunt exposes the hidden math behind flashy ad campaigns that fail to pay off, showing how every dollar spent should be tied to measurable, long-term value. Whether you're trying to grow your car count or cut wasted marketing spend, this episode will help you see what your customers are truly worth and how to make every one count.What you'll discover…(00:15) Why CAC and LTV are key to making sense of your marketing spend(02:30) Why percentage-based ad budgets often fail auto repair shops(05:05) What happens when you expect your ads to “pay off in one visit”(07:10) How to calculate Customer Acquisition Cost (11:15) Understanding Lifetime Customer Value (16:20) Analyzing CAC and LTV for smarter business decisions(20:20) Proven strategies to improve CAC and LTV in your shop(24:35) Why word-of-mouth shops can have zero acquisition cost and massive lifetime valueThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on...

Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth. What you'll learn about in this episode: 1. Paid Search in 2025  - How Google's LSA credit policy and PPC changes affect case volume  - Why exact-match targeting outperforms broad match in competitive markets   2. AI's Impact on Visibility  - How Google's AI Overviews and ChatGPT are influencing search and lead flow  - What content structure helps firms appear in AI-generated answers 3. Attribution & Brand Building  - Why tracking conversions is harder than ever in a multi-touch journey  - The power of video and social content for building brand familiarity 4. Q4 Action Checklist  - Auditing channels, cutting non-producers, and doubling down on top performers  - Expanding review collection across Google, Facebook, and legal directories   5. Budgets, CAC, and ROI Targets  - Understanding today's cost per case  - Setting sustainable ROI goals Resources:  Website: consultwebs.com/ LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs Twitter: twitter.com/Consultwebs Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

This week, our hosts ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dave Bittner⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joe Carrigan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Maria Varmazis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (also host of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠T-Minus⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Space Daily show) are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start with some follow-up, listener Jay shared how Robinhood tackled a $25.4 billion phone scam problem with a simple fix—a bright yellow in-call banner that warns users, “We're not calling you. If the caller says they're from Robinhood, they're not—hang up.” Meanwhile, Myanmar's military blew up a major online scam center at KK Park, forcing over 1,500 people to flee into Thailand. Listener JJ reminds us it's “CAC cards,” not just “CAC,” and Shannon reports from Scooter's Coffee, where customers are now bringing chickens for pup cups—proving some pets really do rule the roost. Maria's story is on Bitdefender and NETGEAR's 2025 IoT Security Report, which found smart homes now face triple the attacks of last year—about 29 a day. Dave's story is on a cloud architect who exposed his AWS keys online, letting attackers hijack his account for crypto-mining and phishing. His takeaway: secure keys, limit privileges, and assume it can happen to you. Joe's got the story of scammers posing as banks or the FTC, using fake security alerts to trick older adults into draining their savings. The FTC says losses are skyrocketing—so don't move money or trust surprise calls or pop-ups. Our catch of the day comes from the Scams SubReddit, where a scammer got way more than what they signed up for in a text chain. Resources and links to stories: Robinhood LinkedIn post. Stragglers from Myanmar scam center raided by army cross into Thailand as buildings are blown up My AWS Account Got Hacked - Here Is What Happened False alarm, real scam: how scammers are stealing older adults' life savings Trying to scam the scammer ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a Catch of the Day you'd like to share? Email it to us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hackinghumans@n2k.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The Biggest GTM Mistake (Spoiler Alert: Stop Chasing CAC!!!)Mark Roberge shares how AI is transforming sales, customer success, and go-to-market strategy. The former HubSpot CRO, now co-founder of Stage 2 Capital and senior lecturer at Harvard Business School, Mark Roberge breaks down the 4 phases of AI evolution that will redefine how companies sell, serve, and scale. From agentic AI to LTV-driven growth, this is a masterclass on what the next era of go-to-market looks like.Mark Roberge helped take HubSpot from $0 to $100M and literally wrote The Sales Acceleration Formula. Now, he's turning his attention to the AI transformation sweeping every GTM function. In this episode, Mark explains why it's time to stop obsessing over CAC and start optimizing for LTV—the customers who actually succeed—and how AI can make that possible at scale.He also shares bold predictions about the future of work, the death of departments, and why capitalism itself may need to evolve for the AI era.Timestamps0:00 – Preview & Introduction1:19 – Meet Mark Roberge: Co-Founder, Stage 2 Capital2:45 – The Early Days of AI in GTM6:33 – What's Slowing Down AI Adoption8:00 – Why Most AI Startups Are Still Too Iterative12:00 – The "Agentic" Shift: From Co-Pilots to Autonomous Agents14:15 – The 4 Phases of AI Go-to-Market Evolution20:35 – Managing Your Agents: The New CRO Skillset26:00 – Deciding the ICP: It's Not CAC29:35 – How AI Breaks Down Department Silos35:40 – Can Capitalism Survive the AI Era?46:00 – The Science of Scaling: Mark's Next Big Book---What You'll Learn* Why CAC is the wrong north star metric for GTM leaders* How to use AI to identify and retain high-LTV customers* The 4 phases of AI transformation in go-to-market* How agentic AI will redefine the roles of CROs, CSMs, and RevOps* Why AI will blur departmental boundaries and change the structure of business* How capitalism and work culture must evolve in the AI era---Check out the Key Takeaways & Transcripts: ⁠https://www.gainsight.com/presents/series/unchurned/⁠---Where to Find Mark:LinkedIn: ⁠https://www.linkedin.com/in/markroberge/Where to Find Josh: LinkedIn: ⁠https://www.linkedin.com/in/jschachter/⁠---Resources mentioned:* Stage 2 Capital Blog – Go-to-Market AI Case Studies: https://www.stage2.capital * The Sales Acceleration Formula by Mark Roberge