Podcasts about cac

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the data inside Facebook Ads Manager. They understand the full picture — from traffic to creative to business economics. And after watching Nick Shackelford scale a brand from $20K/day to $250K/day in ad spend in just 45 days, I know exactly which metrics separate the operators from the marketers. In this episode, I break down the core metrics you need to watch like a hawk if you want to scale profitably. This is what we teach inside Foundr Operators, and it's the difference between burning cash and building a real, scalable business. Here's what you'll take away: The three buckets of metrics every operator tracks: traffic, creative & conversion, and business & profit Why CPM, CTR, and CPC are your leading indicators — and what to do when they're off How your offer impacts every metric from click-through rate to conversion rate Why MER (marketing efficiency ratio) is a better metric than ROAS for understanding true profitability The fatal mistake: scaling at 2x ROAS without knowing your margins, shipping costs, or contribution margin How doubling your landing page conversion rate can literally cut your CAC in half The operator's mindset: tracking blended ROAS, break-even points, and lifetime value — not just platform-reported metrics If you're stuck wondering why your ads aren't scaling, flying blind without an agency you trust, or hitting a ceiling at $20-30K/month, this episode will show you exactly what to fix. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearly: Meta isn't broken. Most founders are just reading the wrong signals. In this interview, the co-founder of Structured Agency and partner at BREZ breaks down what actually matters in 2026. From why testing more ads is often making performance worse to the exact point when Meta advertising stops being a media buying problem and becomes a business model problem, this is the operator's playbook for Meta ads from someone managing millions in spend across real accounts right now. Nick also reveals the new community he's building with Foundr to help founders master the numbers and build marketing strength in-house. What you'll learn in this interview: • Why the 2019-2021 Meta playbook is actively hurting performance in 2026 • Which metrics are misleading founders and how to read the right signals • How Meta's AI tools (Andromeda, Lattice, Gem) have changed campaign structure • Why testing more ads can destroy performance instead of improving it • The exact dashboards and numbers you need to scale with confidence • How Nick grew Braze from zero to $76 million in under three years • Why ROAS is either the best metric or the worst metric depending on how you use it • The difference between agency knowledge and operator knowledge • How to calculate true CAC including product costs, shipping, and team expenses • Why in-house teams outperform agencies when built correctly • What it means to be an operator versus a visionary founder By the end of this episode, you'll understand how to navigate Meta's 2026 algorithm changes, which metrics actually predict profitability, and how to build the in-house marketing strength that lets you scale confidently without burning cash on guesswork. And if you want to work with Nick and the foundr team within our Operators Membership head to https://foundr.com/operators to join the waitlist. If you're running Meta ads, working with an agency, or trying to understand why your performance dropped after 2022, this conversation will fundamentally change how you think about paid advertising, unit economics, and what it takes to operate at scale. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NICK SHACKELFORD Instagram → https://www.instagram.com/iamnickshackelford/ LinkedIn → https://www.linkedin.com/in/nickshackelford FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

We're live and poolside at the close of eTail Palm Springs. This year's conference brought less theory and more proof, from agentic platforms doing actual operational work to the quiet rise of go-to-market tooling among merchants. One thing is clear: AI stopped talking and started shipping. Brian and Phillip break down the sessions, hallway conversations, and briefings that mattered most, and dive into their marathon week of discussions with companies including CommerceIQ, Attentive, Resolve AI, Decile, Modem, and more. The Year AI Stopped Talking and Started Working Key takeaways: Agentic AI is operational now. Platforms like CommerceIQ are replacing FTE-style workflows, running around the clock, and proactively surfacing insights. Context is everything… and most native AI tools don't have it. In-tool AI using synthetic or siloed data is producing unreliable outputs. The winning stack integrates across all data sources. CRM is mainstream; go-to-market tooling is emerging. Merchants are now using tools like Clay, a tool built for B2B sales prospecting, to find creators, influencers, and strategic partners. Clienteling looks different when repurchase cycles are a decade long. Brands like Ernesta (custom rugs) and GHD (hairstyling tools) are rethinking loyalty and relationship-building without the luxury of frequent transactions. "Consolidation is power." Whoever consolidates information, tasks, and systems the best will hold the advantage, both in business and in AI. Quotes: [00:20:15] "The marketing agent is looking for a segmentation issue... high CAC and low LTV. Those are things that, as an organization, you'd have to surface, invest in, create segments, create a dashboard — and then bother to look at." — Phillip [00:37:38] "The job of the RFP responder is the same as the code developer. They become a shepherd and a reviewer rather than a writer." — Brian  [00:48:03] "What do we lose when we eliminate the mundane?" — Brian  [00:51:09] "In the next six months, AI is going to own entire workflows without any human intervention." — George Davis, CMO of Cozy Earth (as quoted by Phillip) In-Show Mentions: Listen to Kristin Flor Perret's episode on Future Commerce Get on the list for our ShopTalk Spring After Party Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Subscribe to DTC Newsletter - https://dtcnews.link/signupBraydon Germain from Pilothouse is back, and we go straight into the most practical question in DTC right now: how do you use AI to create more winning ads and systems without torching brand trust or wasting time prompting? We talk AI “employees,” creative production in the Andromeda era, and why concept volume matters more than ever.Role-Based Hook: For DTC founders + performance marketers scaling Meta spend while creative fatigue (and CAC) keep creeping up.In this episode, we get tactical on:“Clawbot/Maltbot” style AI agents that can operate a computer (and why security is the real bottleneck)How to use AI for Black Friday creative that stops the scroll but doesn't scream “fake”Why Andromeda pushes you toward new concepts (not tiny headline/CTA tweaks)How to set ChatGPT custom instructions so it stops being a yes-man and starts pressure-testing your ideasMotion's AI tagging + “chat with your ad data” workflows for faster creative strategy loops Who this is for:Media buyers, creative strategists, and founders who need more creative output, faster learnings, and fewer “we tested 30 ads and learned nothing” weeks.What to steal (quick wins):Use AI to generate weird-but-believable statics (organic-looking, scroll-stopping) instead of obvious AI artBuild a “mentor mode” prompt profile that actively calls out weak angles before you waste spendAudit your account for creative diversity and gaps (formats, audiences, hooks) before you brief your next batchTimestamps0:00 Using AI in ads without looking obviously AI2:00 Malt Bot and autonomous AI that can run a computer4:05 Bot social network drama and why “scary AI posts” go viral6:10 Black Friday AI creative workflow with Photoshop and subtle edits8:20 AI video trick: first frame + last frame for organic-looking shots10:20 Static ad creator tools for fast concept volume12:30 Andromeda creative testing: the 70% different rule and bucketing14:45 Custom instructions to make ChatGPT less of a people pleaser17:05 Building an AI-assisted newsletter system with Claude and podcast “brains”19:15 Staying plugged into AI communities and new ecommerce tools21:25 Motion app AI tagging and creative analysis for Meta ads23:30 Agent mode, security, and letting AI work while you sleepSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF589Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Ce vendredi 27 février, les chiffres de la croissance du quatrième trimestre de l'année 2025 publiés par l'lnsee, le pouvoir d'achat des Français, ainsi que le bilan des résultats annuels 2025 du CAC 40, ont été abordés par Anthony Morlet-Lavidalie, économiste chez Rexecode, Philippe Mutricy, directeur des études de Bpifrance, et Thomas Grjebine, responsable du programme Macroéconomie et finance internationales au CEPII, dans l'émission Les Experts, présentée par Raphaël Legendre sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

OH GOOD LORD, was no one gonna tell us about the episode number being WRONG LAST WEEK?!?!?!?!? Screaming crying throwing up! Today is the continuation of Morgan's bday celebrations meaning, she gets to do whatever she wants aka NOTHING so Taylar does a full episode take over with one of the most highly requested infamous cases in true crime history: The Staircase Murders. (Skip ahead to the 20 minute mark to jump right into the case). Love you all so much, thanks for going on this crazy ride with us!! Talk to ya on Tuesday cuties!!! For a limited time, Creeps and Crimes listeners can get a Tovala smart oven for just $49 plus free shipping when you order meals 6+ times—go to https://Tovala.com/CAC and use code CAC. ----------------------- Need to Call Susan (Angel Wings and Healing Things)? Text Ellen at 704-562-3476 to book!! Make sure to tell her we sent you for a Besties only Special discount!! If you have a Creepy Account of your own you would like to submit, you can go to our Reddit (CreepsandCrimes) or email it to us at CREEPSANDCRIMES.CA@GMAIL.COM Creeps and Crimes Merch: ⁠⁠https://creepsandcrimesmerch.com/⁠⁠ Join our OG Pick Me Cult (Patreon): ⁠⁠https://patreon.com/creepsandcrimes⁠⁠ SUBSCRIBE AND SUPPORT WHEREVER YOU GET YOUR PODCASTS: - Apple Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/creeps-and-crimes/id1533194848⁠⁠ - Spotify: ⁠⁠https://open.spotify.com/show/0v2kntCCfdQOSeMNnGM2b6?si=bf5c137913dd4af7⁠⁠ - Youtube: ⁠⁠https://youtube.com/@creepsandcrimespodcast?si=e6Lwuw6qvsEPBHzG⁠⁠ Business Inquiries please contact Management: ⁠⁠maggie@MRHentertainment.com⁠⁠ FOLLOW US ON SOCIALS: Creeps and Crimes Podcast - Insta: ⁠⁠https://www.instagram.com/creepsandcrimespodcast/?hl=en⁠⁠ - Facebook: ⁠⁠https://www.facebook.com/creepsandcrimespodcast/⁠⁠ - TikTok: ⁠⁠https://www.tiktok.com/@creepsandcrimes⁠⁠ Taylar Jane (True Crime Host) - Insta: @Taylarj - TikTok (True Crime Channel): @TaylarJane98 - TikTok (Personal): @TaylarJane1 Morgan Harris (Paranormal & Conspiracy Host) - Insta: @morgg.m - Tiktok: @morgg.m Want More Info? Check out our Website: ⁠⁠www.creepsandcrimespodcast.com⁠⁠ Send Us Mail & Fan Art to our PO Box!!! CREEPS AND CRIMES PODCAST PO BOX 11523 KNOXVILLE, TENNESSEE 37939 Have a Creepy Account You'd like to share and be featured on the Podcast? Email it to: ⁠⁠CreepsAndCrimes.CA@gmail.com⁠⁠ Submit it through the Portal on our Website (Listed above) or Post in on our Reddit Thread with the tag "creepy account" Love our TBB episodes and want to get in on the Action or submit an AIMS? Head over to our Reddit Community: @creepsandcrimes Need to contact us or request sources? Email us at ⁠⁠creepsandcrimespodcast@gmail.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Gareth Everard, founder of Rockwell Razors and co-creator and former CMO of Lomi ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead. We unpack Gareth's 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model. We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on Indiegogo.   Key Takeaways (00:00) Intro (01:27) Crowdfunding Vs. Venture Capital Funding (03:25) Why Revenue Growth Can Kill a DTC Brand (06:45) The Real Math Behind SaaS vs. DTC Valuations (14:18) The 4 Levers of eCommerce (22:54) Why He Won't Build Below 80% Gross Margin (26:23) Difficult Business Models (30:26) Is the Subscription Model the Right Move? (35:40) When Bundles Beat Subscriptions for LTV (39:50) How Lomi Did $3M in 72 Hours (43:48) Using Crowdfunding for Product Feedback (Carefully) (47:04) Contribution Margin Creates Optionality     Watch on YouTube: https://youtu.be/7NPXMBRuTXE     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

Dextall is attacking a structural inefficiency in construction: the 3-year design coordination cycle that precedes every mid-rise building, combined with the chaotic on-site execution that follows. Founded by Aurimas Sabulis after years running a commercial window company and witnessing construction site dysfunction firsthand, Dextall is building what Aurimas calls a "prefab operating system"—software that connects architectural design directly to factory production of building exteriors. In a market where less than 1% of U.S. mid-rise projects use prefab (versus 75% in Scandinavia), Dextall is bridging the 3-4 year gap between design inception and approved drawings while manufacturing building components that arrive on-site as "Lego blocks." In this episode, Aurimas shares the hard lessons learned from building in construction's unforgiving risk environment. Topics Discussed: Targeting the 6-40 story sweet spot: steel, concrete, and mass timber construction where prefab delivers maximum value (below 6 stories is wood frame; above 40 enters different glass-box typology) The reality of U.S. prefab penetration: 99% of projects in Dextall's pipeline would go traditional route without them Why the physical product stayed constant from day one while software took multiple failed iterations The expensive lesson: building software that goes from design to fabrication in one day, only to learn architects rejected it because it removed their design control Evolving from 2D drawings to 3D renderings to animations to physical two-story mock-ups—and why customers only "got it" after seeing real completed buildings Launching a separate SaaS division for architects that independently generates value while creating 90% backend efficiency when connected to Dextall's manufacturing The three-to-five-year vision: prompt-engineered buildings with real-time cost, carbon footprint, and feasibility feedback GTM Lessons For B2B Founders: Domain credibility is your entry ticket in risk-averse industries: Aurimas's first customers came because he had "street credibility"—a track record of delivering complex, large-scale window projects. In construction, healthcare, and other industries where failure has severe consequences, founders without domain experience face insurmountable trust barriers. If you're building in these markets without industry background, your co-founder or first hires must bring that credibility, or you'll burn years trying to earn it. Proof velocity matters more than proof perfection: Dextall moved from 9-story buildings to 40-story projects by stacking proof points, not by waiting to debut with a showcase project. Each successful delivery de-risked the next larger bet. Founders should optimize for proof velocity—getting the smallest viable validation that enables the next larger commitment—rather than trying to land the trophy customer that "proves everything." Physical businesses require physical proof—budget accordingly: Dextall built multiple two-story physical mock-ups and actual buildings before customers truly understood their value proposition, despite having sophisticated 3D animations. Aurimas noted customers kept claiming they understood, then asking the same questions until they could physically see and touch completed work. If you're building in construction, manufacturing, or industrial sectors, your CAC will include physical demonstration costs that software founders never face. Budget 3-5x what you think you'll need for mock-ups and proofs of concept. Workflow disruption fails when you remove user agency: Dextall's software could compress 3-4 years of design coordination into one day—a 1000x improvement. Architects rejected it because it was "too heavy" and removed their control over design. The team had to rebuild to let architects control design while Dextall's system handled the backend connection to manufacturing. When your "better way" requires users to surrender control or change how they think about their craft, you're not selling efficiency—you're selling identity change, which rarely works. Find the integration layer that adds value without displacing existing agency. In mature industries, selectively challenge the status quo: Aurimas explicitly asks "is this fight worth fighting?" when Dextall encounters resistance to their approach. They focus on 3-4 nuances at a time rather than attempting to fix all 100 industry problems. When pushback happens, they evaluate whether to press the issue or "build deeper trench within the customer base" first, then return to that battle later. Founders tackling established industries should map their battles, not just their product roadmap—identify which conventions are essential to challenge for your value prop, and which can wait until you have more market power. Bridge disconnected systems rather than optimizing endpoints: The construction industry has sophisticated design tools (AI-powered generative design) and manufacturers (though often Excel-based). Dextall's differentiation is connecting these two worlds—architects can design freely, and their designs automatically translate to manufacturing specifications with real-time costing and feasibility. Many mature industries have this pattern: advanced front-end tools, capable back-end production, but manual/broken handoffs between them. The integration layer often provides more defensible value than improving either endpoint. Layer software distribution onto enterprise sales once you have proof: Dextall spent years doing "old school" enterprise sales—cold calling developers, lunch-and-learns with architects, bringing customers to job sites. Only after building credibility and understanding architect workflows are they launching SaaS for architectural firms. The software creates independent value for architects while generating 90% backend efficiency for Dextall when connected. Founders in hybrid businesses should resist the temptation to lead with software distribution before proving the full value chain works—but actively build toward that transition. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In the first official episode of Culture Over Quota, AJ Vaughan introduces a concept that sits right in the uncomfortable gap most high-growth organizations refuse to measure: People Profit.Every leadership team can tell you their CAC, EBITDA, unit economics, and revenue per employee. Those numbers are discussed, defended, and forecasted like gospel. But the most important operating system behind all of them — the lived reality of the workforce — often goes unmeasured until it breaks.This episode is a direct conversation to CHROs, CFOs, CROs, and private equity operators who are chasing scale without pretending the human layer will “figure itself out.”AJ breaks down the hidden margin crisis that shows up when companies optimize for short-term output while ignoring human capacity alignment: the quiet disengagement, the innovation drag, the internal hesitation, the missed handoffs, the cancelled collaboration meetings, the increase in “heroics,” and the fear-based grind that turns high performers into flight risks.You'll hear why a company can look “fine” on paper while internally bleeding speed — and why leaders often feel the month was “off,” even when dashboards don't explain it.AJ uses a simple but sharp sports analogy: teams that sprint too hard early burn out late. Businesses do the same thing — pushing intensity without building sustainable alignment — then act surprised when Q2 momentum fades, Q3 gets weird, and Q4 becomes a recovery plan.People Profit is AJ's push to change what we track:Not just financial outcomes, but the human signals that predict them alignment, psychological safety, workload strain, collaboration quality, and the invisible behaviors that either compound performance or quietly tax it.Because culture isn't a vibe.It's a performance system.And when you measure it honestly, it becomes a margin.This is Part One of a multi-part breakdown of the People Profit framework and the start of Culture Over Quota as a movement for leaders who want growth without burnout, speed without chaos, and profit without losing the people who create it.

This episode is brought to you by B2B Better. Richard cut CAC by 27% by ditching billboards and investing in owned content — podcasts, videos, and customer interviews that actually moved the needle. That's exactly the kind of content engine we help B2B service businesses build. If you want a podcast that drives pipeline, not just downloads, visit b2bbetter.com. If you think B2B buying is purely rational, this episode is your wake-up call. In this episode of Pipe Dream, host Jason Bradwell sits down with Richard Dedor, Senior Client Strategist at Vericast, to unpack what a decade of B2C financial services marketing can teach B2B marketers about differentiation, storytelling, and cutting through a commoditised market. Richard's core point is clear: stop overthinking your product and start understanding the emotion behind the buying decision. Every purchase — whether it's a checking account or a six-figure SaaS contract — starts with a pain point. The businesses that win are the ones that lean into that pain and make the buyer the hero. The cheeseburger analogy says it all. McDonald's, In-N-Out, Wendy's — they're all selling the same thing but winning different customers by knowing exactly who they're for. B2B is no different. You don't need a revolutionary product. You need a sharper story built around the right ingredients for the right target market. The conversation gets tactical on CAC reduction. Richard's team cut acquisition costs by 27% by reallocating budget away from vanity spend — billboards chief among them — and investing in owned content instead. Podcasts, videos, webinar series, and customer interviews that spoke directly to real pain points. A billboard reaches everyone and no one. A customer interview that mirrors exactly what a prospect is feeling reaches the right person at the right moment. For B2B marketers dealing with long sales cycles and buying committees, hold the macro message steady and pivot the micro-messaging for each stakeholder in the room. And when compliance is standing between you and a good idea, make them your second-best friend — walk them through the concept one friction point at a time and help them get themselves to yes. People buy with emotion. Even in B2B. Especially in B2B. That's what you should be tapping into. Chapter Markers 00:00 - Introduction: Richard Dedor and a decade in B2C financial services 02:00 - The cheeseburger analogy: differentiation in commoditised markets 04:00 - Growing brand awareness by 50% and bridging it to conversion 06:00 - In-market moments and rare switching windows in financial services 08:00 - What B2B marketers should steal from the consumer playbook 09:00 - Micro-messaging pivots within a stable macro message 10:00 - Cutting CAC by 27%: stop spending on billboards 11:00 - Investing in owned content: podcasts, videos, and customer interviews 13:00 - Testing, killing, and doubling down on what works 14:00 - Working in regulated environments: making compliance your ally 16:00 - How to present ideas to legal and compliance teams 18:00 - Walking compliance through friction points one step at a time 20:00 - The one thing B2B companies get wrong about differentiation 22:00 - People buy with emotion — even in B2B Useful Links Connect with Jason Bradwell on LinkedIn Connect with Richard Dedor on LinkedIn Visit Richard Dedor's website Read Richard's writing on HubSpot and Medium Explore B2B Better and the Pipe Dream Podcast

Les indices action européens ont échappé aux lourds replis enregistrés par les indices américains lundi soir liés aux turbulences générés par l'IA.En revanche, le secteur bancaire s'est retrouvé pénalisé par l'incertitude autour des droits de douane mais aussi par les inquiétudes liées au côté disruptif de l'Intelligence Artificielle qui pourrait affecter des sociétés bancaires. BNP Paribas a d'ailleurs enregistré l'une des pires performances du CAC 40 sur la séance avec un net repli de 1.43%.A l'inverse, les constructeurs automobiles se sont distingués avec Stellantis et Renault qui ont clôturé la journée en gain de près de 2%Le CAC 40, qui a fait preuve de prudence pendant une bonne partie de la journée, a finalement atteint un nouveau record en clôturant à 8 519 points, après un point haut en séance à 8 548 points.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

TV is exploding again. But most brands still don't know how to make it work without blowing their budget. In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play. From fixing fragmented measurement and delayed reporting, to proving TV's impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine. They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn't make money when you're trying to scale. If you're a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghantshea/ Follow Romano: LinkedIn: https://www.linkedin.com/in/rbottini/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The cross-border payments market remains stubbornly difficult despite billions in venture capital and countless smart founders attacking the problem. The core challenge isn't technology—it's economics. Western Union's margins weren't exploitative greed; they reflected the brutal reality of cash distribution networks, compliance infrastructure, and dual-country regulatory overhead. Palla Financial cracked this by inverting the entire model: instead of fighting for expensive US-based senders, they partnered with Latin American banks to let recipients pull funds. This approach taps into the world's largest remittance corridor ($160+ billion annually flowing from the US to Latin America) while sidestepping the customer acquisition bloodbath. In this episode, Enrique Perezalonso, CEO of Palla Financial, breaks down why recipient-driven payments eliminate distribution costs, how they rebuilt their product three times based on bank feedback, and why the "no CAC" embedded model still requires massive partner investment to actually work. Topics Discussed: Why cross-border payments remain broken: dual-country regulations, cash distribution economics, and two-sided transaction complexity The shift from cash-based infrastructure to digital rails and its impact on unit economics Palla's pull-based model: embedding payment requests inside bank apps to flip sender/recipient dynamics Revenue mechanics: $3 consumer fees, FX markup economics, and interchange/revenue sharing with bank partners The buy-vs-build calculus for banks and why a Central American banking group returned after a four-year internal build attempt Creating a new category and watching competitors attempt to copy the embedded approach Selling into banks with no standardized buyer: navigating from remittance teams to CEOs depending on organizational maturity The reality of "indirect" CAC: why embedded distribution still requires heavy investment in partner success Implementation failures and the shift from hands-off best practices to consultative partner enablement GTM Lessons For B2B Founders: Flip expensive distribution by attacking the other side of the transaction: While competitors burned cash acquiring US-based senders in saturated corridors (US-Mexico, US-India), Palla partnered with recipient-side banks in Latin America. Banks gained deposits, interchange revenue, and digital channel differentiation without building infrastructure. The lesson isn't just "find cheaper distribution"—it's recognizing that two-sided markets have two potential wedges, and the less obvious side may offer superior economics and strategic positioning. Target buyers who already tried and failed to build: A Central American banking group spent nine months evaluating Palla, decided to build internally, then returned four years later. This wasn't poor execution—it was competing priorities, lack of scale economics, and the reality that cross-border payments isn't their core business. The strongest signal for partnership readiness isn't interest, it's previous build attempts that stalled. These buyers understand the problem deeply and won't need convincing on value. "Embedded" and "no CAC" are myths without massive partner investment: Palla initially provided best practice guides and light coaching, assuming banks would naturally drive adoption. They saw "lackluster results" until they became "more and more hands-on," shifting to consultative implementation with proper incentive design and accountability frameworks. The volume business requires scale, and scale requires active partner management. Budget for partner success resources as if you're hiring an implementation consulting team, not just doing integrations. Use speed to rebuild the product in real-time with customers: The product Palla launched bears little resemblance to their original vision. They rebuilt features "hand in hand" with bank partners, leveraging their advantage over large competitors: no bureaucracy, hunger to make it work, and speed. This isn't about "customer feedback"—it's about treating early partners as co-developers and having the discipline to throw away your original roadmap when partners show you what actually solves their problem. Extreme focus means saying no to everything adjacent: Palla deliberately limits themselves to "two or three products" all within cross-border payments, explicitly avoiding cross-sell opportunities and adjacent revenue streams. Enrique notes this is both their moat and "a potential pitfall" when opportunities multiply with success. The discipline isn't about focus when you're struggling—it's about maintaining focus when growth creates endless plausible expansions. Each "yes" to something new is a "no" to deepening your core advantage. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Au sommaire de l'émission : Le Parisien, le Figaro et Libération reviennent sur les 4 années de résistance du peuple ukrainien face à l'invasion russe, soulignant leur détermination, leur force et leur endurance face à cette guerre.L'ancien président ukrainien Viktor Iouchtchenko exhorte les Européens à ne rien céder à Vladimir Poutine et à soutenir l'Ukraine, qu'il considère comme le rempart face à l'impérialisme russe.En France, le Premier ministre Sébastien Lecornu fait preuve de résistance politique en affrontant les motions de censure à l'Assemblée nationale sur la programmation pluriannuelle de l'énergie.Malgré les progrès, le plafond de verre reste solide pour les femmes dans les postes de direction d'entreprises en France, avec seulement 5 entreprises du CAC 40 dirigées par des femmes.La Banque mondiale estime qu'il faudra au moins 500 milliards d'euros dans les 10 prochaines années pour reconstruire l'Ukraine, ravagée par le conflit.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of Run the Numbers, CJ sits down with Mateo Bryant, CFO of Minted. They break down Minted's life-event flywheel and decades-long LTV, managing extreme seasonality when half the year happens in one month, and balancing long-term CAC with short-term monetization. Mateo also shares lessons from scaling Uber and Amazon globally, localization missteps, and making marketplaces work in emerging markets.—SPONSORS:Abacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.aiBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comRightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.comRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjTabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNMateo: https://www.linkedin.com/in/bryantmatt/Minted: https://www.minted.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Peter Oey, CFO of Grab:https://youtu.be/tdq0AZO0dLU—TIMESTAMPS:00:00 Intro03:16 Fixer to CFO05:32 Mexico City Startups09:00 Minted Flywheel10:24 LTV Expansion11:04 Entry Points12:18 CAC and Cohorts13:42 Sponsors: Metronome | RightRev | Rillet17:06 Wedding Lifecycle19:49 Holiday Forecasting22:23 Retail Calendar24:03 Cash Flow Swings25:05 Marketing Over Sales26:06 Email Limits27:41 Sponsors: Tabs | Abacum | Brex31:02 Retail Strategy35:08 Global Experience40:47 Uber Cash Economics46:04 Cost of Not Localizing50:19 Importer of Record53:17 No Google Lesson55:34 QBR Mistake56:48 High Leverage Hours59:03 Finance Stack59:50 Seven Day Cruise Expense#RunTheNumbersPodcast #MarketplaceStrategy #EcommerceFinance #GigEconomy #CFOInsights

Subscribe to DTC Newsletter - https://dtcnews.link/signupKareem Raslan (co-founder of BrainGain) breaks down how a “25 dumbbells in a garage” COVID side-hustle turned into a home gym brand with 100,000+ customers across 30 countries. We talk heavy-product logistics, why “just run Meta” isn't the whole story, and what it really takes to expand across Europe without margin leakage.For DTC operators selling high-AOV, physical products who want to expand beyond one market without getting crushed by fulfillment and localization.In this episode, we cover:Why BrainGain skipped dropshipping and went product-in-hand from day oneThe Europe expansion reality: VAT, language, regulations, and market-by-market nuanceWhy Germany can be the “logical” move… and still the hardest operationallyTheir channel strategy today: ~50% Amazon / ~50% Shopify, with Google doing the heavy liftingHow YouTube affiliates drive trust for high-consideration purchasesWho this is for:Founders and marketers selling heavy, high-AOV products (fitness, home goods, equipment) who need a real playbook for scaling across regions.What to steal:Build SKU-by-SKU unit economics so you know your true ceiling CAC (by market + channel)Use YouTube affiliates for “proof” when the purchase isn't impulsiveAudit 3PL invoices line-by-line (surcharges hide everywhere)Timestamps0:00 BrainGain's growth from garage sales to 100,000 customers2:00 How BrainGain started during COVID with Facebook Marketplace sales5:00 Post-lockdown demand, competing in “big and heavy” products7:00 Switching to Shopify and Amazon, building the brand online14:40 Expanding across Europe: VAT, regulations, and localization realities22:00 Channel mix breakdown: Amazon vs Shopify, Google vs Meta24:00 Why BrainGain is saying no to TikTok influencers and leaning into YouTube affiliates27:30 Picking the right 3PL in Europe and avoiding hidden surcharges31:00 Fulfillment cost levers: packaging thresholds, pallet rules, invoice audits34:10 SKU-level unit economics audit and setting a real CAC ceiling37:20 Pricing strategy: Shopify vs Amazon and controlling channel mix39:30 What US expansion could look like for heavy, bulky productsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Timestamps00:06 - Live stream with Liz discussing her new stylish headphones.01:56 - YouTube's changing algorithms impact subscriber counts and content quality.05:49 - Quick diagnosis leads to unnecessary statin prescription without proper testing.07:52 - Pharmaceutical trust can lead to misunderstandings about health issues.11:31 - Discussion on creating alternative food resembling traditional dishes.13:35 - Struggling with diet consistency requires reliable fallback options.17:18 - Discussion on dragon fruit and its carbohydrate content in a carnivore diet.19:09 - Carnivore diet may reduce inflammation, but supplements can still be beneficial for some individuals.22:34 - Patient experiences unusual reactions related to amoxicillin and hearing loss.24:13 - Discussion on the complexities of steroid and antibiotic usage in medical treatment.27:44 - Recognizing the importance of mistakes for personal and professional growth.29:30 - Learning from dietary mistakes can improve future choices.32:34 - Carnivore diet simplifies meal preparation and reduces food-related stress.34:18 - Discussion on the impact of GLP1 drugs and faith in pharmaceutical practices.37:49 - Study lacks proof on patient leaflet reading impacting drug side effect claims.39:49 - Public awareness is challenging pharmaceutical industry's narrative.43:12 - Drug companies often underreport side effects of medications.45:08 - Tips for cooking and storing meats more effectively.48:38 - Concerns about cholesterol levels and CAC scores require more detailed health information.50:34 - Understanding baseline health metrics is crucial for interpreting dietary changes.53:53 - Contextual understanding is essential for evaluating health issues.55:52 - Food labelling often misleads consumers about ingredients.59:24 - Discussion on channel updates and audience engagement strategies.

In this video, we dive into why B2B partnerships are one of the most powerful (and underused) growth strategies in 2026, and how to get your first one off the ground.We cover:Why partnerships act as a trust shortcut with your target audience, how rising paid media costs (up ~14% per year) are making partnerships more essential than ever, and the exact 4-step framework to land your first B2B partnership.If you are a B2B marketer or founder struggling with rising customer acquisition costs and want a more affordable, high-trust way to reach your ideal customers.Tune in and learn:- Why partnerships transfer trust from aligned brands to your audience- How overlapping ICPs make partnerships more effective than cold outreach- Why AI-generated content is making owned audiences even more valuable- The importance of executive buy-in and clear KPIs to make partnerships stick- Brian's #1 tip: don't go for the big fish first. Start with complementary, similarly-sized partners- The 4-step action framework: identify, shortlist (top 3–5), reach out, and go deep-----------------------------------------------------

65 -Evènementiel et culture du 23/2 au 2/3/2026 DESCRIPTIF PARTIEL (détails dans podcast)Festival Mountain Disk Optic le 28 a/c de 15h au cinéma de Barèges (cinéma de sport et de montagne)Le Nest'Hiver le 28/2 à 18h, Centre Culturel Maison du Savoir St Laurent de NesteRencontre /discussion « La grenouille entre mythes et extinctions » : Frederic EXNER et Adeline LOYAU le24 à 19h Studio du ParvisRencontre-dédicace avec Eugénie AURANGE « Nos futurs composés » le 26à 17h30, médiathèque de CauteretsRencontre littéraire avec Céline DENJEAN et Céline SERVAT le 25 à 16h, Résidence Arpavie le StadeConférences :« Les lacs d'Aure et du Louron, un siècle de grands travaux » par Olivier BLANCHET le 23/2 à 18H30, station Piau-Engaly« La faune sauvage » par Cyril NAVARRO les 25 ET 26 à 17h, salle conférences mairie de St Lary« Ecologie des lacs de montagne » par Adeline LOYAU et Dick SCHMELLER le28 à 15h Maison du SoulorCarnaval (voir dans podcast)Soirée Pastet le 28, salle fêtes Lesponne (Association Milharis)SPECTACLESParvis : Le Grand Jeu 2026 : Le Grand Jeu 2026 / festival jeunesse – Le Parvis ✱ Scène Nationale Tarbes-PyrénéesLa Gespe : « Raphabulleux » au Pari le 24 à 20h30Pari : Apéro-surprise le 27 à 18h30 «Trois  hommes dans un bateau (Sans oublier le chien)» avec Adrien DALLESCAC Séméac : « Pink Floyd » le 28 à 20h30Petit Théâtre Gare Argelès « Nuit du court » le 28 à 20h30Espace Robert Hossein Lourdes : « INSTants » le 24 à 15h et « Nawelle tout court » le 27 à 20hPalais Congrès Lourdes : concert Orchestre National A Vent'age le 27 à 19hCauterets, bâtiment du casino : « Le silence des oiseaux » le 27 à 15h30Arixo Loudenvielle : duo impro « Les Instantanés » le 24 à 19hMaison Parc National et Vallée Luz St Sauveur : « MOMENTUM » le 25 à 18h30« Les patins d'Argent » patinoire de Cauterets le26 à 19h30Autres concerts dans podcast : Barèges, Chapelle ND La MongieCinéma : CGR AP Epic Elvis Presley le 27 à 20h et le 1/3 à 18h voir podcast pour Ciné-ParvisExpositions (détails podcast) : Nouvelle au CAC du Parvis « Door of hearing » Frederik EXNERConsultez la page des PODCASTS de l'UTL-TB : https://www.utl-tb.info/page/2238064-rubriques-radioConsultez aussi les Vidéos des cours de l'UTL-TB : https://www.utl-tb.info/page/2488604-cours-filmesHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you're treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I'll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode:- Early wins: leads, CPL, and CPC improvements- The 1,500 CAC and 20x ROI math- Spending $2,900 per signed case for $55m in revenue- Case diagnosis: no avatar and conversion tracking- Prescription: installing Tier 11 Data Suite- Deploying the signed case maximizer framework- Using Google's 90-day conversion tracking window- Installing the digital strategy velocity engine- Combining Meta and Google ads to maximize results- Impressions and leads from optimized adsMentioned in the Episode:Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Telo Trucks is reimagining the American pickup for dense urban environments. With over 13,000 reservations and plans to deliver their first vehicles in 2026, Telo is tackling one of the hardest challenges in business: starting an automotive company. In a recent episode of BUILDERS, I sat down with Jason Marks, CEO & Founder of Telo Trucks, to learn about the company's journey from building electric motorcycles to creating a mini truck that's 152 inches long—shorter than a Mini Cooper—but delivers the bed capacity of a full-size pickup. Topics Discussed: Pivoting from electric motorcycles to mini trucks after weekend street research revealed 89% preference for trucks Solving the safety engineering challenge of vehicles with no front overhang and minimal crumple zones Reaching unit profitability at 5,000 vehicles before attempting volume manufacturing Dual go-to-market strategy serving both urban consumers and commercial fleets replacing golf cart + truck combinations Navigating overlapping regulatory jurisdictions: NHTSA, EPA, CARB, IIHS, IICAR, and functional safety standards Running 100 virtual crash simulations daily using automated AI tools to accelerate safety validation Learning from 60+ failed automotive startups that rushed to high-volume manufacturing without proving fundamentals GTM Lessons For B2B Founders: Compress customer validation into concentrated research sprints: Jason spent one weekend conducting street interviews across LA and San Francisco—hitting sidewalks, motorcycle meetups, and car meets with concept drawings. 89% of respondents, including dedicated motorcyclists, pointed to the mini truck concept over the motorcycle Telo was building. This wasn't survey data or focus groups—it was showing drawings to real buyers in target markets and asking direct questions. B2B founders should design rapid validation sprints that test core assumptions with target buyers in their natural environment before significant capital deployment. Pivot immediately when validation data is definitive: Telo was in final partner meetings for their motorcycle fundraise when weekend research proved trucks were the opportunity. On Monday morning, they opened the VC call with "Stop. Before you say anything, we're pivoting 100% to mini trucks." The investors called back two hours later and committed. The lesson isn't just willingness to pivot—it's having the conviction to act on clear data even when it disrupts active processes. B2B founders should establish decision thresholds: what percentage of target customers pointing to a different problem would trigger a strategy change? Reverse-engineer failure patterns in your category: Jason systematically studied the 60+ automotive startup failures and identified the core pattern: raising massive capital ($100M-$1B+) created pressure to sprint toward high-volume manufacturing before proving unit economics or even delivering vehicles. Telo's counterstrategy is explicit: achieve unit profitability at 5,000 vehicles using one-tenth the capital of predecessors. This isn't generic "learn from failures"—it's forensic analysis of what killed companies and designing operational constraints that make those failure modes impossible. B2B founders should map the 5-10 companies that died in their category, identify the 2-3 recurring failure patterns, and build those constraints into their operational model. Announce vision publicly to surface latent demand: Telo launched with a full-size foam and fiberglass vehicle model in June 2023 targeting urban consumers. Commercial buyers—downtown construction companies, wineries doing urban delivery, city parks departments—immediately contacted them. These buyers were spending $80,000 combining golf carts for site work with full-size trucks for materials, creating maintenance nightmares. They needed one platform replacing both. B2B founders shouldn't just build in stealth—strategic public announcements surface buyer segments and use cases you didn't model, especially when your product solves problems in adjacent categories. Define unit economics constraints, then cascade all decisions from them: Telo's entire strategy works backward from one milestone: unit profitability at 5,000 vehicles. This constraint cascades: pricing structure, component COGS targets, manufacturing approach (low-volume vs. high-volume tooling), distribution model (direct vs. dealer), insurance program design. Every functional area has targets derived from the profitability constraint. B2B founders should identify their critical economics milestone, then explicitly cascade what must be true across pricing, CAC, gross margin, and operational efficiency to hit it—before building the go-to-market motion. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

One of the key highlights of the Defense Department's recent memo on multi-factor authentication for unclassified and secret networks is the clarification that DoD Public Key Infrastructure — not the common access card itself — is the department's primary authenticator. Previous policies would often go back and forth between describing the CAC or PKI as DoD's primary credential, creating confusion. Plus, the memo finally introduces passwordless authentication methods designed to give service members faster, more flexible access to systems. For more, Federal News Network's Anastasia Obis spoke with Alex Antrim and Adam Oliver, senior solutions engineers at Yubico..See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product led growth isn't about generating more leads - it's about deciding who deserves a conversation. In this episode, we unpack how Navan approaches lifetime value optimization, balances CAC to LTV, and uses product qualified leads to increase sales efficiency while scaling sales teams intelligently. The real challenge in modern B2B selling isn't demand - it's focus. In this episode of the B2B Sales Trends Podcast, Harry Kendlbacher sits down with Amit Shalev, VP of Growth at Navan, to explore how product signals, data, and human judgment work together in a high-volume product led growth model.

Si peu de Français investissent sur la bourse chinoise, ce n'est ni par ignorance pure, ni par désintérêt total, mais pour une série de raisons très concrètes, à la fois financières, politiques et culturelles.La première tient à la complexité d'accès. La bourse chinoise n'est pas un bloc unique. Elle est fragmentée entre la Shanghai Stock Exchange, la Shenzhen Stock Exchange, Hong Kong, et différents types d'actions (A-shares, B-shares, H-shares). Pour un investisseur français habitué à acheter un ETF sur le CAC 40 en deux clics, cet empilement est dissuasif. L'accès direct aux actions chinoises reste souvent indirect, via des ETF ou des produits structurés, ce qui donne le sentiment d'un marché lointain et opaque.Deuxième frein majeur : le risque politique. En Chine, l'État n'est jamais très loin des marchés. Les autorités peuvent intervenir brutalement, suspendre des cotations, changer des règles comptables ou imposer des restrictions sectorielles du jour au lendemain. L'exemple des grandes entreprises technologiques, comme Alibaba, dont la valorisation a été lourdement affectée par des décisions politiques, a marqué les esprits. Pour beaucoup d'investisseurs français, cette imprévisibilité est incompatible avec une gestion patrimoniale prudente.Troisième raison : la confiance limitée dans l'information financière. Les normes comptables, la transparence des entreprises et l'indépendance des audits sont perçues comme moins robustes qu'en Europe ou aux États-Unis. Même lorsque ces critiques sont parfois exagérées, la perception compte autant que la réalité. Investir, c'est avant tout faire confiance. Or cette confiance est fragile lorsqu'il est difficile de vérifier la qualité des données.Quatrième élément : le risque de change. Investir en Chine expose au yuan, une monnaie qui n'est pas totalement libre et dont l'évolution dépend fortement des choix des autorités. Pour un investisseur français, cela ajoute une couche d'incertitude supplémentaire, souvent mal comprise, et rarement compensée par des rendements jugés suffisamment attractifs.Enfin, il y a un facteur culturel et psychologique. Les Français investissent déjà peu en bourse de manière générale, privilégiant l'immobilier, l'assurance-vie ou les livrets réglementés. Dans ce contexte, la Chine apparaît comme un pari lointain, complexe et anxiogène. Même si son poids économique est immense, elle reste, dans l'imaginaire collectif, un marché « à part », réservé aux professionnels ou aux investisseurs très avertis.Résultat : la bourse chinoise intrigue, fascine parfois, mais elle rassure peu. Et en matière d'investissement, l'absence de sérénité suffit souvent à détourner les capitaux. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

When the market feels uncertain, buyers, sellers, and entrepreneurs often make the same mistake: they wait. In this Stay Paid Q&A episode, we break down how to guide clients through fear, why timing the market rarely works, and how entrepreneurs can prove product-market fit before taking on massive risk. From luxury product launches to real estate decision-making, this episode delivers practical frameworks around cash flow, emotional decision-making, CAC vs LTV, and why quality of life often outweighs perfect timing.

Il a raté son bac deux fois. On lui a conseillé d'éviter toute voie intellectuelle.Et pourtant Christopher Guérin a pris la tête de Nexans, groupe du CAC 40, qu'il a profondément transformé.Dans cet échange, nous parlons d'échec fondateur, de chemins de traverse et de décisions que peu de dirigeants osent prendre. Il raconte comment il a sauvé des usines en supprimant 80 % de sa clientèle, pourquoi la simplification est devenue une obsession stratégique, et en quoi le renoncement peut être un levier de performance, sociale autant qu'économique.Un épisode puissant sur le leadership réel, celui qui ne cherche pas à briller, mais à durer.Bonne écoute ✨Chapitrage 00:00 – Introduction : échec scolaire et chemins de traverse05:41 – Pourquoi l'échec a fait sa réussite09:00 – Devenir un vendeur d'exception17:06 – Apprendre à poser les vrais problèmes24:00 – Supprimer 80 % des clients pour sauver l'entreprise30:42 – Renoncement, sobriété et temps long41:45 – Leadership, pensée latérale et engagement des équipes59:42 – Échouer sans peur pour mieux déciderNotes et références de l'épisode ✨ Pour retrouver Christopher Guerin : Sur LinkedIn ✨ Pour retrouver les livres cités par Christopher GuerinLes transformations silencieuses de François JullienSobriété heureuse de Pierre Rabhi#Leadership #Management #Dirigeants #Transformation #Simplification #Strategie #TempsLong #Decision #Echec #CAC40 #Nexans #PodcastBusiness #PaulineLaigneauVous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The masks are off. After five years and 200 episodes, we share our real names, real faces, and the real playbooks behind our careers—what worked, what didn't, and why we're changing how this community grows.We start with the origin story: two friends who turned lunch rants into a living archive of corporate survival. Anthony traces a winding path from QA to automation, into sales engineering and national architecture, before vaulting into marketing with a technical edge. Michael recounts a non-linear climb through Apple business sales and support into software engineering, then product management, where he learned to earn trust by knowing both the customer and the code.From there we get honest about the messy middle—blocked promotions due to rigid bands, the danger of cutting core expertise, and the decision points that demand courage. We break down why great sales engineers talk value, not features, and why the most effective PMs can test a beta, read a stack trace, and still explain decisions in plain English. We contrast startup scope with big-company prestige, exploring how wearing every hat accelerates learning, and how leading global product teams at a theme park changes how you think about friction, scale, and burnout.This isn't a highlight reel. It's a guide for navigating pivots, negotiating pay ceilings, moving from support to SE, or stepping from engineering into product without losing the plot. We share the CAC framework—culture, autonomy, challenge, compensation—to evaluate whether to stay, reshape, or go. And we open the door wider: more guests, more live streams, and more practical help shaped by your questions.If you've ever wondered how to choose the next move, get unstuck under a manager who blocks growth, or translate technical depth into career leverage, you'll find clear steps and real stories here. Subscribe, share this with a friend who needs a nudge, and leave a review to help others find the show. Then tell us: what career puzzle should we tackle next?Click/Tap HERE for everything Corporate StrategyElevator Music by Julian Avila Promoted by MrSnoozeDon't forget ⭐⭐⭐⭐⭐ it helps!

Heart disease risk isn't just about cholesterol. In this episode of A Whole New Level, Dr. Matthew Budoff explains why coronary artery calcium (CAC) scoring may be the most important test most people aren't getting—and why imaging your arteries directly can reveal risk that blood tests alone can miss.Drawing on decades of research and data from the landmark MESA study, Dr. Budoff explains how calcium scoring predicts real cardiovascular events, how plaque actually forms and progresses, and why some people with high cholesterol never develop plaque—while others with “normal” labs do.This episode focuses on how to measure your actual cardiovascular risk, not just estimate it.Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnlIn this episode, we cover:Why CAC scoring is one of the strongest predictors of future heart eventsWhy cholesterol is critical—but only explains about half of heart disease riskWhy some people with very high LDL have zero plaque—and others with normal labs have dangerous plaqueWhy CAC is best understood as the “tip of the iceberg” of total plaque burdenWhen to escalate to CT angiography and advanced imagingHow plaque regression is possible—and what interventions actually drive itThe future of cardiac risk prediction: Lp(a), inflammation, and AI-driven plaque analysisThis conversation reframes heart risk around what's actually happening inside your arteries—not just what shows up in bloodwork.

"Send me a text"I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I'm about to share with you.What We'll CoverWhy revenue is a vanity metric (and what matters instead)The simple unit economics formula that reveals if you can scaleHow to read your P&L like a finance expert, not just a marketerReal supplement brand examples with actual numbersThe exact calculations you can do tonight to know if your business is healthyLearn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Ecommerce has gone through multiple seismic shifts over the past five years: from the “money printing” Meta era to iOS14, rising CAC, tariffs, and now the early stages of agentic commerce.In this episode, Brian Roisentul sits down for the third time with Neal Goyal, SVP at PostPilot, to break down the evolution of ecommerce year by year, and what brands must do to survive 2026 and beyond.If you're running (or advising) a brand, this conversation will challenge how you think about acquisition, retention, software, and the future of your website.This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If you're tired of chasing "flash in the pan" tactics that promise overnight results, this episode is your reality check. In this episode of Pipe Dream, host Jason Bradwell sits down with Dev Basu, CEO of Powered by Search, to unpack how to build an inbound-only growth motion that actually compounds over time instead of burning out your team and budget. Dev's core point is clear: stop creating remixable AI content and start building lived-experience content that creates goodwill as a moat. The marketers winning today aren't the ones doing more, they're the ones doing the simple things better and measuring what actually matters. For 16 years, Dev has helped VPs of marketing and CMOs at B2B SaaS companies build predictable pipeline without cold outreach. His approach targets two groups: the 5% in-market demand actively looking for solutions, and the 45% of right-fit customers who don't wake up thinking they need your software but would benefit from it. Dev walks through Powered by Search's playbook, which drives more than half their inbound leads through LinkedIn alone. His SAGE framework (Simple, Actionable, Goal-oriented, Easy to consume) focuses on publishing content about how they've done something, not generic how-to advice. This lived-experience approach can't be copied through ChatGPT or Claude, building genuine goodwill that compounds over time. The conversation breaks down the "do more, do better, do new" framework. Most companies don't need revolutionary tactics, they need to optimise existing channels ruthlessly. AI plays a role, but it's about speed, not strategy. Dev uses AI to accelerate production once they know what good looks like, not to figure out what to say. Then Dev drops the tactical goldmine: the 3x10 rule. Get 10% more right-fit traffic, reduce acquisition cost by 10%, and increase average contract value by 10%. When you stack these three improvements, they compound to roughly 30% more pipeline. He guarantees this in 90 days and explains exactly how, from internal linking to push pages onto page one of Google, to cutting wasted ad spend, to targeting slightly larger companies with higher willingness to pay. If you want a blueprint for building predictable B2B SaaS demand generation without the hype, this conversation delivers. Chapter Markers 00:00 - Introduction: Dev Basu and the inbound-only motion  01:00 - The 5% in-market demand vs 45% right-fit customers  02:00 - Eating your own dog food: How Powered by Search acquires clients  03:00 - The problem with flash in the pan tactics and LinkedIn slop  04:00 - SAGE content framework: Building goodwill as a moat  05:00 - Triangulating attribution to prove LinkedIn drives half the pipeline  06:00 - Lived-experience content you can't remix with AI  08:00 - The playbook: Five pillars of demand generation  13:00 - Do more, do better, do new: The framework for prioritisation  16:00 - Using AI for speed, not strategy  20:00 - Buyer psychology and why nobody wants to "get a demo"  22:00 - The 3x10 rule: 30% more pipeline in 90 days  23:00 - Getting 10% more traffic with simple internal linking  24:00 - Cutting wasted ad spend to reduce CAC by 10%  25:00 - Moving upmarket slightly to increase ACV by 10%  26:00 - The Grand Slam offer and guarantee  27:00 - Where to learn more about Powered by Search Useful Links Connect with Jason Bradwell on LinkedIn Connect with Dev Basu on LinkedIn Learn more about Dev Basu Explore Powered by Search and the Grand Slam Offer Check out Clay for enrichment Explore B2B Better website and the Pipe Dream podcast

Confused about which osteoporosis supplements actually work and which ones may be doing more harm than good? In this episode, we clear up the supplement confusion as Dr. Kim Millman returns to discuss the most important supplements for osteoporosis and the common mistakes people make when taking them.  From calcium forms to magnesium ratios, vitamin D optimization, vitamin K2, genistein, and protein, we clarify what supports bone health and what could increase cardiovascular risk. Dr. Millman explains the "calcium paradox," why more calcium is not always better, and how to determine the right amount based on your lab values.  We also explore vitamin K's role in directing calcium into bones (and out of arteries), research on genistein compared with Fosamax, and why adequate protein is essential to prevent sarcopenia and bone loss. If you want evidence-based guidance on building stronger bones safely and effectively, this episode gives you exactly that.   "You really need to have enough protein to fuel your muscles. Without it, sufficient rebuilding is not possible." ~ Dr. Kim Millman   In this episode: - [02:01] - Best forms of calcium or other minerals (and what to avoid) - [05:01] - The calcium paradox: how much calcium is too much?  - [08:30] - Should you stop taking calcium if the CAC score is high? - [11:40] - Magnesium, zinc: types and correct ratios - [15:27] - Optimal vitamin D blood levels - [18:19] - Why vitamin K2 is essential for the bones - [24:45] - Genistein vs. Fosamax research - [30:22] - Protein, sarcopenia, and bone strength - [33:45] - Dr. Millman's consults, courses, and bone health programs   Resources mentioned - Restore & Rebuild: 100 Days to Healthier Bones - https://themillmanclinic.com/randr - use coupon code HappyS26100 for $100 discount - Certified Integrative Bone Health Practitioner Program - https://www.thebonehealthacademy.com  - Contact Dr. Millman's office - (408) 218- 9301 and DrKim@TheMillmanClinic.com - Get quality supplements at Margie's Fullscript dispensary for a discounted price - https://tinyurl.com/supplementsforless   More about Margie - Website - https://margiebissinger.com/  - Facebook - https://www.facebook.com/p/Margie-Bissinger-MS-PT-CHC-100063542905332/  - Instagram - https://www.instagram.com/margiebissinger/?hl=en    DISCLAIMER – The information presented on this podcast should not be construed as medical advice. It is not intended to replace consultation with your physician or healthcare provider. The ideas shared on this podcast are the expressed opinions of the guests and do not always reflect those of Margie Bissinger and Happy Bones, Happy Life Podcast. *In compliance with the FTC guidelines, please assume the following about links on this site: Some of the links going to products are affiliate links of which I receive a small commission from sales of certain items, but the price is the same for you (sometimes, I even get to share a unique discount with you). If I post an affiliate link to a product, it is something that I personally use, support, and would recommend. I personally vet each and every product. My first priority is providing valuable information and resources to help you create positive changes in your health and bring more happiness into your life. I will only ever link to products or resources (affiliate or otherwise) that fit within this purpose.

Mark Roberge is calling it now: we are about to witness the highest failure rate for a single cohort of startups in the history of tech. As author of Science of Scaling, and co-founder of Stage 2 Capital, Mark joins the pod to dismantle the "growth at all costs" mindset that still plagues founders. He explains why the assembly-line sales model is dead and how AI will force a return to the full-cycle "rainmaker" rep. **Key moments:** The AI Bubble: Why the index fund of the last two years of AI investments is likely doomed. Fixing Your ICP: And how optimizing for CAC or inbound volume without ICP fundamentals in place is a recipe for disaster The 80% Rule: How AI moves reps from 25% selling time to 80%, and what that means for the future of SDR, AE, and CS functions LIR - What it is and Why It Matters: Why every board deck needs a a LIR slide to predict product-market fit before revenue numbers hit **Note:** Mark is donating 100% of the proceeds from his new book to mental health causes. Grab a copy of *The Science of Scaling* on Amazon!   Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Introduction: Mark Roberge and The Science of Scaling 03:44 Founder Turnover and Loyalty in the AI Era 06:18 Navigating Founder Burnout and Strategic Pivots 16:30 Predicting High Failure Rates for AI-Native Startups 18:57 The Origin Story Behind The Science of Scaling 24:51 Why Most Companies Define Their ICP Wrong 28:34 The Leading Indicator of Retention (LIR) Framework 32:30 Real-World Example: Shifting ICP Based on Retention 37:22 Who Should Own Product-Market Fit? 43:23 Transitioning GTM Strategies from SaaS to AI 47:29 The End of Specialization: Collapsing GTM Roles 51:12 Solving GTM Inefficiency by Increasing Selling Time 56:50 How to Pilot the Consolidated "Ninja AE" Role 01:04:29 Designing Organizations for Rainmakers vs. Average Reps 01:08:01 Mental Health, Gratitude, and Closing Thoughts  

"Send me a text"Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every other DTC brand seems to be printing money with subscriptions.Here's the problem: subscription models that work brilliantly for razors, coffee, and dog food are fundamentally misaligned with how people buy supplements. You're not automating an existing habit. You're asking someone to commit future desire, hope, trust, and belief to a product they haven't even experienced yet.In this episode, I break down why supplement subscription economics are broken for most brands and exactly how to fix them. We'll cover why your subscriber CAC sits at $70-$120+ while one-time buyers cost $45-$55, why retention is so fragile in the first 30 days, and why operational complexity compounds faster than most founders expect.But more importantly, I'll show you how to restructure subscription offers to align with the four buying forces instead of fighting against them. You'll learn the two-step acquisition model that keeps CAC sustainable, the timing strategy that converts buyers after they have proof instead of before, and the narrative framework that positions subscriptions as mechanism continuity protection rather than convenience.This isn't about better discounts or harder-to-cancel flows. It's about understanding that supplements sit between functional and emotional purchases, which means your subscription strategy needs to work with dual-mind psychology, not against it.If you're tired of watching subscription numbers that look good on paper but bleed cash in reality, this episode will show you the supplement-specific approach that actually builds recurring revenue.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Hi cutie pie besties!! Had a longer intro today because ya girls were feeling chatty and LOTS going on in the world that we had to discuss (this episode was recorded Monday, February 2, 2026). Today, Morgan brings us the history, lore, conspiracies, and (later discovery) of the Lost Ships and Crew from Franklin's Expedition from the 1840s, before Taylar wraps it up with the case of Elizabeth Smart, who was abducted from her bed at the age of 14 in June of 2002. Love you all so much, chat on Tuesday in the TBB!! For a limited time, save up to $300 on the Tovala smart oven when you order meals 6+ times at https://Tovala.com/CAC with code CAC. Get $28 off your first month of Nuuly subscription clothing rental when you sign up at https://nuuly.com with code CACBESTIES ----------------------- Need to Call Susan (Angel Wings and Healing Things)? Text Ellen at 704-562-3476 to book!! Make sure to tell her we sent you for a Besties only Special discount!! If you have a Creepy Account of your own you would like to submit, you can go to our Reddit (CreepsandCrimes) or email it to us at CREEPSANDCRIMES.CA@GMAIL.COM Creeps and Crimes Merch: ⁠⁠https://creepsandcrimesmerch.com/⁠⁠ Join our OG Pick Me Cult (Patreon): ⁠⁠https://patreon.com/creepsandcrimes⁠⁠ SUBSCRIBE AND SUPPORT WHEREVER YOU GET YOUR PODCASTS: - Apple Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/creeps-and-crimes/id1533194848⁠⁠ - Spotify: ⁠⁠https://open.spotify.com/show/0v2kntCCfdQOSeMNnGM2b6?si=bf5c137913dd4af7⁠⁠ - Youtube: ⁠⁠https://youtube.com/@creepsandcrimespodcast?si=e6Lwuw6qvsEPBHzG⁠⁠ Business Inquiries please contact Management: ⁠⁠maggie@MRHentertainment.com⁠⁠ FOLLOW US ON SOCIALS: Creeps and Crimes Podcast - Insta: ⁠⁠https://www.instagram.com/creepsandcrimespodcast/?hl=en⁠⁠ - Facebook: ⁠⁠https://www.facebook.com/creepsandcrimespodcast/⁠⁠ - TikTok: ⁠⁠https://www.tiktok.com/@creepsandcrimes⁠⁠ Taylar Jane (True Crime Host) - Insta: @Taylarj - TikTok (True Crime Channel): @TaylarJane98 - TikTok (Personal): @TaylarJane1 Morgan Harris (Paranormal & Conspiracy Host) - Insta: @morgg.m - Tiktok: @morgg.m Want More Info? Check out our Website: ⁠⁠www.creepsandcrimespodcast.com⁠⁠ Send Us Mail & Fan Art to our PO Box!!! CREEPS AND CRIMES PODCAST PO BOX 11523 KNOXVILLE, TENNESSEE 37939 Have a Creepy Account You'd like to share and be featured on the Podcast? Email it to: ⁠⁠CreepsAndCrimes.CA@gmail.com⁠⁠ Submit it through the Portal on our Website (Listed above) or Post in on our Reddit Thread with the tag "creepy account" Love our TBB episodes and want to get in on the Action or submit an AIMS? Head over to our Reddit Community: @creepsandcrimes Need to contact us or request sources? Email us at ⁠⁠creepsandcrimespodcast@gmail.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Taylor Holiday is the CEO of Common Thread Collective. Follow him on X at https://x.com/taylorholiday. Work with Common Thread Collective at https://commonthreadco.com. FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠ Email: ⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠⁠⁠https://morestaffing.co/af⁠⁠⁠. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠⁠⁠⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠⁠⁠⁠.

Send us a textMarkets aren't just noisy; they're rewiring in real time. We sit down with global investment researcher Daniel Nikic to decode what founders should actually track, how to turn headlines into decisions, and why the most resilient companies pick problems that will matter for the next five to ten years. If you've felt overwhelmed by AI hype, shifting supply chains, and choppy investor sentiment, this is your field guide to clarity.We start with the investor lens: what problem are you solving and how durable is it? Daniel shares how he reads signals from trade flows, raw goods, and energy dynamics to spot second-order effects before they hit revenue. From Detroit's auto halo to fertilizer shocks tied to war, he shows how “faraway” events change your cost structure and demand curves. The playbook is simple and sharp: track a few leading indicators that map to your model, define thresholds, and pre-decide your moves so you act fast when the line gets crossed.AI takes center stage as leverage, not oracle. Daniel frames today's tools as junior analysts that excel at scraping, summarizing, and formatting secondary research. The win is speed; the risk is unexamined bias and hallucinations. We dig into human-in-the-loop workflows, practical use cases for founders (market mapping, interview synthesis, competitor baselines), and why experience turns data into insight. Expect clear guidance on when to trust the model, when to audit, and how to keep outputs actionable.We also hit the founder operating system: persistence through rejection, pivoting without drama, and reputation as a compounding asset. With limited resources, you'll hear how to use free pilots and testimonials to compress trust and lower CAC. On the macro map, Daniel spotlights the Middle East's surge in entrepreneurship and LP capital, along with America's ongoing edge in innovation. Looking ahead, we explore a bold trendline: smaller teams powered by AI, building faster with tighter focus and sharper distribution.Enjoy the conversation. If it sparks an idea, share it with a builder who needs it, and subscribe for more unfiltered, practical strategies. Got a takeaway or a challenge to our view? Drop us a note—we'd love to hear your signal.Support the show

In this episode of Building the Premier Accounting Firm, Roger Knecht and guest Matt Putra discuss the critical differences between budgeting and forecasting in accounting, emphasizing data-driven decision-making for e-commerce businesses. They explore how financial management, including KPIs and cash flow strategies, helps fast-growing consumer brands optimize profitability and scale effectively, with a focus on AI's transformative impact. In This Episode: 00:00 Introduction to Matt Putra and 8x 01:03 Matt's Journey to 8x and Data-Driven Decisions 02:52 Budget vs. Forecast: Key Differences 05:57 The Importance of Budgeting and Planning 08:24 Budgeting for External Stakeholders and Accountability 11:18 Lessons Learned from Ambitious Budgeting 15:00 Financial Management for Scaling Businesses 17:49 Scorecards vs. KPIs and Dashboards 21:55 Go-To Metrics and the Island Analogy 24:51 The Impact and Application of AI in Business 31:11 Advising Founders: Selling Peace of Mind 34:16 Gratitude and Divergent Thinking 37:51 Closing Thoughts and Resources Key Takeaways: Differentiate between budgets as fixed annual plans and forecasts as malleable, frequently updated financial outlooks for data-driven decisions. Implement scorecards with 5-15 critical metrics and clear targets to simplify problem-solving and boost team accountability. Prioritize cash flow management, customer lifetime value (LTV), and customer acquisition costs (CAC) for sustainable business growth and profitability. Integrate AI into business operations to enhance efficiency, reduce costs, and gain a competitive edge in the accounting profession. Understand that financial management services sell "peace of mind and confidence" rather than just data or models, addressing emotional components for founders. Featured Quotes: "If we're not in the, call it the top 10% of AI adopters, we're going to be left behind fairly quickly." — Matt Putra "We don't sell financial models. We do not sell cash flow forecasts. We do not sell scorecards. We sell peace of mind and confidence." — Matt Putra "If the business owner can hit within, say, 5%, 10%, their budget for the next year, it means they know well that business model." — Roger Knecht Behind the Story: Matt Putra recounts his transition from a CFO role with a grueling commute to founding eightx, a financial operations company. His desire for work-life balance during COVID-19 propelled him to create a business that simplifies finance for e-commerce brands. He stresses the emotional aspect of financial consulting, focusing on delivering confidence rather than just numbers. Matt Putra also shares a personal anecdote about his wife's support, which allowed him to take significant risks in building his company. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: I'll have a call with someone to help them go from 0-1 on their first AI agent Be more efficient and improve your profit margin with AI Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattputra/  matt@eightx.co    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

In episode #351 of SaaS Metrics School, Ben breaks down one of the most misunderstood areas of SaaS finance: the difference between bookings, invoices, and revenue. Using the SaaS revenue cycle as a framework, he explains how a signed contract flows through invoicing, revenue recognition, and ultimately cash collection — and why confusing these concepts leads to bad metrics, poor forecasting, and cash flow surprises. Resources Mentioned Blog post: https://www.thesaascfo.com/bookings-vs-invoicing-vs-revenue/ SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn What a booking actually represents in a SaaS or PLG business How bookings differ between sales-led and self-service models Why invoices are not the same as revenue under accrual accounting How deferred revenue works and why revenue must be recognized over time The full SaaS revenue cycle: bookings → invoices → revenue → cash Why understanding this flow is critical for financial modeling, forecasting, and cash flow planning Why It Matters Prevents overstating revenue or ARR in Board and investor reporting Improves accuracy in cash flow forecasting and runway planning Ensures go-to-market metrics like CAC payback and cost of ARR are built on the right data Reduces confusion between CRM data and accounting system source-of-truth Creates better alignment between finance, sales, and leadership teams

¿De qué sirve tener un millón de reproducciones si tu éxito no se refleja en conversiones? En el episodio de hoy de Marketing Pills, hablaré de la rentabilidad.Además, haremos un análisis profundo sobre por qué el alcance orgánico ya no es el KPI más importante para un negocio en 2026. Así que si quieres dejar de ser un "creador de contenido" para convertirte en un estratega, este episodio es para ti. Aquí aprenderás sobre:Vanity Metrics vs. Real Business Data: Por qué obsesionarse con los seguidores puede estar matando tu negocio.CAC (Costo de Adquisición de Clientes): Cómo calcular cuánto te cuesta realmente cada cliente nuevo (y cómo optimizarlo).CLV (Customer Lifetime Value): La métrica maestra para predecir el éxito de tu marca a largo plazo.La Regla del 3 a 1: Cómo saber si tu marketing es una inversión.Escúchalo ahora :)

Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical framework for evaluating the ROI of customer success and retention programs by tying customer success investment directly to ARR, MRR, and revenue retention performance. Instead of relying on vague qualitative benefits, this episode outlines how finance and SaaS leaders can quantify retention improvements and translate them into real financial impact. Resources Mentioned Blog post on quantifying customer success and retention ROI: https://www.thesaascfo.com/quantifying-investments-in-customer-success-and-retention/ SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn Where customer success should be classified on the SaaS P&L (COGS vs. Sales) Why customer success ROI is harder to quantify than CAC or go-to-market efficiency How to use MRR and ARR waterfalls as the foundation for retention analysis The difference between gross revenue retention and net revenue retention in ROI modeling How expansion, contraction, and churn act as independent levers in retention A scenario-based approach to estimating ARR impact from retention improvements Why It Matters Helps justify customer success spend with real revenue and ARR impact Improves financial modeling and long-term financial strategy decisions Connects retention performance to unit economics and scalability Avoids over-investing in customer success without measurable outcomes Provides a clearer framework for board and investor discussions

We explore how intelligent gifting breaks through AI-filtered inboxes, using psychology, data, and timing to earn real conversations and long-term loyalty. Kris Rudeegraap of Sendoso shares playbooks for stage-based sends, retention strategies, and staying human in an agentic future.• reciprocity, curiosity and tangible novelty driving attention• AI-assisted personalization for interests, timing and delivery channel• stage-based guardrails that unlock premium sends mid-funnel• timely low-cost sends outperforming expensive but irrelevant gifts• CAC, velocity and opportunity cost framing for ROI• shifting marketing metrics toward revenue and NRR• proving value when users never log into your app• human-in-the-loop creativity to avoid AI cringe• retention and expansion use cases for customer successA box at your door still beats the smartest subject line, sparks genuine conversations, and accelerates pipeline without feeling transactional. Kris blends a decade of logistics, a modern data engine, and a human-first ethos to explain why clever, timely sends often outperform expensive swag—and how to scale that tastefulness with AI.We dig into the psychology behind physical sending—reciprocity, curiosity, and the emotional lift of a tangible, personalized moment—and translate it into practical plays for sales, marketing, and customer success. You'll hear how stage-based guardrails in your CRM can unlock premium sends mid-funnel, why delivery confidence (home versus office) matters post‑COVID, and how small, useful gestures—like a rideshare credit on conference day—drive replies that mass email can't. Kris also shares how Sendoso is evolving from pure logistics to a data-rich recommendation layer that helps teams decide what to send, when to send, and where to deliver.We also explore the agentic future: AI agents summarizing inboxes, go‑to‑market engineers orchestrating workflows, and the reality that a human still signs the contract. Kris offers a candid view on pricing models, proving ROI when users never log into your app, and why NRR and expansion deserve a bigger share of marketing's attention. If you're ready to replace noise with nuance—earning meetings faster and strengthening renewals through meaningful touchpoints—this conversation gives you the framework and the guardrails to do it right.Kris Rudeegraap:  https://www.linkedin.com/in/rudeegraap/Kris Rudeegraap, the Co-Founder and Co-CEO of Sendoso, the leading Direct Mail and Gifting Platform which has seen over $250M+ spent on the platform globally.  A self-described "Sales CEO" who is redefining how B2B companies cut through the digital noise to build authentic relationships,  Before founding Sendoso, he was a top-performing Account Executive at Talkdesk and a founding team member at Piqora.  Kris is a California native, an alumnus of California State University, Chico and currently resides in the San Francisco Bay Area.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Many SaaS teams try to use their CRM to report ARR and MRR, but this creates serious risks—especially in forecasting, retention analysis, and due diligence. In episode #349, Ben explains why your CRM is rarely the correct source of truth for recurring revenue and where ARR should actually come from to ensure financial accuracy and credibility with investors and acquirers. Resources Mentioned How to Disclose ARR: https://www.thesaascfo.com/cfos-guide-to-disclosing-headline-arr-numbers/ Ben's SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn Why CRM-based ARR reporting is often inaccurate and easy to break The difference between bookings data and revenue-based ARR What qualifies as a true source of truth for ARR and MRR How invoicing, revenue recognition, and the general ledger fit together Why CRM-reported ARR frequently fails under due diligence scrutiny When (and only when) a CRM can be trusted for recurring revenue metrics Why It Matters Prevents misleading ARR, MRR, and revenue metrics Ensures your financial systems can support investor and buyer diligence Reduces risk when calculating retention, CAC payback, and unit economics Improves confidence in Board reporting and long-term financial strategy

Josh Funk, PT from Rehab 2 Perform, joins Jimmy live from Graham Sessions to talk about:How communication drives clinical and business successWhen to delegate your brand messagingWhy PTs need to master CAC, ROAS, and internal vs. external languageHow clarity can fuel growth — and bigger paychecksYou'll learn what Rehab 2 Perform did at 4 clinics that set them up to scale — and what most practices overlook when it comes to marketing.GUEST LINKSWebsite: https://rehab2perform.com

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.   Time Stamps:   (1:15) Quick Backstory in 2022 (4:40) Business Is Not For The Weak (5:55) CAC to LTV Ratio (11:47) Mistake #1: Mid Ticket Offer (14:34) Mistake #2: Ascension Issue (16:58) "Mistake" #3: Removing Ourselves From The Business ----------

"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and sampling don't pay the bills. What does: Meta ads, a 76% contribution margin, and defaulting customers to quarterly subscriptions. Now he's applied those lessons to Psilly Goose, a functional beverage targeting the 46% of American adults who've stopped drinking. The challenge: THC restrictions, heavy shipping costs, and a farm bill that could shut him down by November.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTroop Mushroom Gummies: https://trytroop.comPsilly Goose: https://drinkpsillygoose.comPrevious episode with Jake & Stephanie: https://unofficialshopifypodcast.com/episodes/jake-mellman-stephanie-moyalBreeze (Aaron Nosbish episode): https://unofficialshopifypodcast.com/episodes/aaron-nosbish-breezeWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Want higher retention, more referrals and a stronger lifetime value without constantly relying on new customer acquisition? This episode is for you. I'm breaking down how to increase adoption fast so customers actually use what they buy, get a quick win, and build the kind of momentum that turns into long-term results, renewals, and word-of-mouth growth. You'll learn the shift that changes everything: it's not enough to sell the product, it's your responsibility to design an experience that makes starting frictionless, progress obvious, and consistency more likely. I walk you through 5 practical levers to drive usage, including simplifying the first step, building smart reminders and cues, using proactive check-ins that reduce cancellations and returns, creating community and recognition that reinforces identity, and leveraging social proof to keep belief high while results catch up.   HIGHLIGHTS Why usage beats acquisition and how it impacts retention, referrals, and lifetime value. The real reason customers cancel, return, or churn even after an excited purchase. How to design a "fast start" experience that creates an early win and reduces drop-off. The 5 most effective ways to increase adoption (without becoming high-maintenance.) How to use reminders, community, and recognition to build habit and consistency. Why "perception is reality" when customers decide whether your offer is worth it. How retention improves your CAC-to-LTV math, and why that changes everything.   RESOURCES Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.   FOLLOW Chris: @chriswharder Frello: @frello_app