Podcasts about cac

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

Heart disease remains one of the biggest health risks we face, but understanding what's happening inside your arteries can give you a much clearer picture of your cardiovascular health.     On today's show, I break down the difference between hard, calcified plaque and soft plaque, why soft plaque can be more vulnerable to rupture, and how arterial plaque develops in the first place.     I'll explain what a CAC score can and can't tell you, and how other options can help assess your cardiovascular health.     So join me on today's Cabral Concept 3854 to discover the differences between hard and soft plaque, which tests can identify each type, why inflammation and other underlying factors matter, and what you can do to better understand your cardiovascular risk.     Enjoy the show, and let me know your thoughts!   - - - For Everything Mentioned In Today's Show: StephenCabral.com/3854 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

The Wall Street Journal reported that Shein plans a Hong Kong IPO targeting a $27 billion valuation, well below prior private marks of about $100 billion in 2022 and $66 billion in 2023. The shift follows a stalled U.S. listing amid bipartisan scrutiny over the Uyghur Forced Labor Prevention Act and use of the de minimis import rule. Shein has stated it has zero tolerance for forced labor and compliance with all laws. Hong Kong offers a familiar framework with cornerstone investors, while China's CSRC and the CAC maintain oversight for overseas listings. Competitive pressure from PDD Holdings' Temu and fast-fashion incumbents like Inditex and H&M raises the stakes for capital to fund logistics, returns, and partnerships. Shein's 2023 deals with SPARC Group for Forever 21 and its acquisition of Missguided highlight how proceeds may be deployed.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

Change only looks sudden when you missed the signals.  Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, they get drowned out by revenue, pipeline, CAC, and other lagging indicators. Those numbers still earn their seat, but left alone, they can keep everyone staring backward while customers and competitors move ahead.  In this episode, Drew talks with Rita McGrath, Columbia Business School professor and author of Seeing Around Corners, about how CMOs can build the muscle to spot change early enough to act. Rita connects weak signals, leading indicators, arena thinking, and strategy-led AI to a bigger job for marketing leaders. Help the business move sooner, then make sure new efficiencies fund the next bet. Because as Rita says, you can't shrink your way to greatness.  What You'll Learn: How strategic centering helps leaders make stronger bets Why the next threat may not be the rival on the battlecard What separates AI users from AI-powered thinkers How to balance the core business with future growth options Listen in for how CMOs can read the signals sooner, put strategy before AI, and turn efficiency pressure into fuel for the next bet.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day outdoors, he tripped and sent a tray of drinks flying over everyone. That clumsy moment sparked two ideas at once: a better, genuinely leak-proof product, and a brand built around the outdoor-lifestyle-and-moments-of-pause philosophy he and his wife Michelle wanted to live by. He funded SMMT Outdoor entirely himself, went all in from day one, and spent nearly two years and 50 prototypes getting the product right. In this episode, Jamie is refreshingly honest about the unglamorous middle of the journey - the weeks with one or two orders, the pivot away from the category he launched in, the agency burns, and what it actually feels like to go from leading teams of teams at a billion-dollar company to being a solo operator with one contractor. What you'll learn in this interview: The barbecue accident that sparked the whole brand - and why Jamie built SMMT around an emotional "active days and moments of pause" philosophy, not just a product spec Why he launched in bags first, then pivoted to drinkware after 18 months and 50 prototypes - and how that detour taught him the business he actually needed to learn The reality of the early days: weeks with one or two orders, days of "crickets," and the humbling gap between corporate experience and blank-page entrepreneurship Why he chose to bootstrap with only family capital - keeping the cap table simple, feeling the pain of his own money, and buying himself the freedom to make long-term decisions The "rocking chair test" he uses for big life and business decisions - fast-forwarding to age 80 and asking what he'd regret not doing Why he deliberately built for a sustainable family business rather than a unicorn - and his case for why a $10-20M brand is a huge win nobody talks about enough The Thanksgiving dinner spent refreshing Shopify to see if the drinkware launch would work - and why 25 sales on day one felt enormous The exact equation he obsessed over instead of chasing revenue: customer lifetime value over CAC - and why he attacked the numerator first through bundles, pairs, and a 980-unit limited edition program How a $15 personalisation upsell, print-on-demand art drops, and a rethought checkout experience quietly built margin and average order value The hard-won mindset lessons: entrepreneurship isn't linear, most businesses fail from lack of conviction or poor cashflow rather than bad ideas, and "cortisol management" is a real barometer of startup life If you're a corporate operator wondering whether your experience actually translates to building something of your own - or you're bootstrapping slowly and quietly, doubling year over year without the meteoric rise - this episode is for you. Jamie's story is a grounded reminder that deep patience, obsessing the right numbers, and genuinely loving the problem you're solving matter far more than a fast start. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY JAMIE PARKER Instagram →⁠⁠ https://www.instagram.com/smmtoutdoor/ LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jamie-parker-77b2639/ Website →⁠ ⁠https://smmtoutdoor.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Chris’s Summary Jim and I are joined again by Dr. Philip Snyder as we continue looking at narrowing the gap between healthspan and lifespan and extending your go-go years. We discuss a listener-submitted article on health-adjusted life expectancy, which argues for concentrating retirement spending in the first decade of retirement rather than following a static, Monte Carlo-based safe withdrawal rate. Dr. Snyder updates his coronary artery calcium scoring correction, introduces the CCTA angiogram for non-calcified plaque, and outlines the four components of exercise, cardio, strength, balance, and flexibility, for maintaining function as we age. Jim’s “Pithy” Summary Chris and I welcome back Dr. Philip Snyder to pick up right where we left off, because folks, this whole thing, all of it, is about extending your go-go years, and I’ll admit this episode gave me some homework of my own. Dr. Snyder corrects something he got wrong last time on coronary artery calcium scoring, breaks down a newer angiogram option for catching the sneaky non-calcified plaque a clean CAC score can miss, and even mentions a blood test called PLAC2 for folks who can’t do the angiogram. A listener sent in a short article about spending more in your first decade of retirement instead of hoarding it for some rainy day that never comes, and it is basically what I have been calling the Fun Number for years. You spend your whole life saving, and then you’re too scared to spend it. My dad used to warn me about the Debbie Downers in his retirement community, folks with plenty of money left but no health left to enjoy it. Nobody wants to be that person, and nobody wants to be the wealthiest person in the graveyard either. Dr. Snyder walks through the four pieces of exercise you need as you get older, cardio, strength, balance, and flexibility, and Chris and I both admit we need a grease gun just to get moving some mornings. We get into tai chi, stretching, why I still cannot make myself do it consistently, and why one-third of people who break a hip never fully bounce back. Show Notes: “The First Decade Retirement Plan” article The post Extending Your Go-Go Years: EDU #2633 appeared first on The Retirement and IRA Show.

Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies.Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive leadership time. Tim argues this manual reporting cycle is a hidden cost most founders never account for.The conversation covers when a brand is actually ready to invest in analytics, why LTV and CAC are stories rather than single numbers, and why he tells clients to fund analytics the same way they fund ad spend, expecting a real return. Tim also breaks down where AI genuinely helps data teams and where it creates expensive slop instead.Listeners walk away with a clearer framework for knowing when their reporting problem is actually a decision-making problem, and what it costs to keep ignoring it.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tim Shea, Founder and CEO, Latticework InsightsTim Shea's LinkedIn: linkedin.com/in/sheaninesevenMilked Media: https://latticeworkinsights.com/Key Takeaways:Manual reporting across 10-30 disconnected platforms quietly costs brands far more than the software itselfLTV and CAC are not single numbers, they're stories shaped by cohort, channel, and buying behaviorAnalytics should be funded and measured like ad spend, with an expected return above one dollar per dollar spentThe biggest unlock often comes from getting a company to agree on one true north metric, not adding more dashboardsAI is useful in the hands of people who already know how to architect a solution, and dangerous in the hands of people who don'tThe right time to invest in data infrastructure is after product-market fit, not before itChapters: [00:11] Introduction and meeting Tim Shea [00:37] Getting thrown out of a sales pitch and the origin of LatticeWork Insights [03:00] Listening to customer pain over pitching product [04:25] The real cost of data spread across 10-30 platforms [05:03] Manual reporting and the hidden cost to leadership time [08:58] Blending data analytics with intuition [09:32] LatticeWork's process for a new client engagement [13:14] When brands should NOT reach out, and when they should [16:36] Common implementation challenges and getting teams aligned [18:57] Why analytics should be funded like an ad spend [21:44] Where AI actually helps, and where it creates slop [26:40] What brands get wrong when working with agencies [29:49] Tim's ideal customer [31:13] How to find LatticeWork Insights [31:58] Closing thoughts

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

“Everyone who said I was too early, they got on my investor updates.” Can product market fit be created, or can you only position yourself to catch it? William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale. Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail distribution. Merchandising discipline mattered more than ad spend. Subscription retention gets a breakdown too, along with the honest math behind CAC payback and lifetime value. Powered By Fulfil https://9ops.co/fulfil AppLovin https://www.9operators.com/paid-growthhttps://applovin.com/9operatorsShoplift https://shoplift.ai/operators SARAL https://calendly.com/maxx-getsaral/operators ShipHero https://9ops.co/shiphero-titans

Episode 2839 - Vinnie Tortorich and Chris Shaffer discuss challenging yourself, the benefits of CCTA scans, and reversing plaque in arteries. https://vinnietortorich.com/2026/08/benefits-of-ccta-scans-episode-2839 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Always Be Learning Last year, Vinnie and Serena went on a vacation for the first time in a very long time. (6:00) It was also the first time in a long time that Vinnie went water skiing. Once he recovered from an injury, he was inspired to return to the activities he hadn't done for years. (16:00) He shares a skiing story that is a reminder to keep getting up after failing. (20:00) Vinnie gives an update on getting creatine into Pure Vitamin Club's product line. (34:00) Benefits of CCTA Scans Vinnie is interested in learning more about reversal of plaque in the arteries. (37:00) For many years, medicine has stated that once plaque build-up happened, it could not be reversed. Chris summarizes an article from Cardiovascular Business Journal. (40:00) CCTA scans appear to show progression of disease in stages now, which was unavailable before. However, using the test should be limited since it uses contrast radiation. A CAC score tells you if you have plaque or not. The CCTA (Cardiac Computed Tomography Angiography) examines how much plaque, where it's located, and its progression. (50:00) Doctors and Big Pharma have been pushing Repatha. (52:00) It came out in 2016 and did basically nothing. And then, it's jumped 37% year over year. The company made $953 million in sales in the second quarter this year of Repatha alone. Many people are on multiple drugs. Many times some of the drugs are addressing symptoms caused by other drugs they are taking. (56:00) Never be passive about your health when consulting with your medical professional. Always advocate for yourself. (1:08:00) Check out the Aletha Hip HookTM that Vinnie uses to reduce pain and increase mobility: You can purchase your own through Vinnie's website here: https://vinnietortorich.com/hook Anna's products are now linked to PureVitamin Club's website. Look under the "Food and Snacks" section to purchase them there, too. https://purevitaminclub.com/collections/food-and-snacks Vinnie hopes to add other products as well, all of which will be health-related. The NSNG® VIP GROUP IS NOW CLOSED AGAIN AS OF SUNDAY, MARCH 15TH Anna's next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now. If you pre-order, you'll get bonus goodies! You can pre-order from a wide variety of booksellers at https://eathappycocktailhour.com/ Please save your receipt from wherever you pre-order; you'll need it for your bonuses! Physical Release Date is October 2026 You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on Peacock. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's second cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Animal Chiropractic Clinic Chatter Podcast!

Is your doctor listening to you?Because you deserve to be heard.In this episode, we sit down with OB/GYN, menopause specialist, and longevity physician Dr. Jila Senemar to discuss how menopause care is changing. The good news? It's NO LONGER something you need to just get through. Wait out. Hot flashes?Weight gain?Poor sleep?Brain fog?Low libido?We have answers. No more merely accepting your fate! In this episode, we talk about:The currency of longevity.GLP-1s and HRTHow to check your body composition.What biomarkers to demand. The surprising leading causes of death among women.How to get your insurance to cover your tests.When to get a DEXA bone density scan and a CAC scan. If you've ever wondered whether you're "too young" for perimenopause, or you've felt dismissed by your healthcare provider, this conversation could completely change how you think about your current and future health. Listen and learn how to build the healthiest decades of your life. Because YOU are in charge!Connect with Dr. Jila Senemarhttps://www.instagram.com/drjilasenemar/Website: https://www.jilamd.com/Her Time, Her Health Podcast(00:00:50) Welcome Dr. Jila Senemar to the podcast(00:04:30) The Women's Health Initiative and why women were told "no hormones"(00:10:33) GLP-1s for weight loss in women in midlife(00:14:33) Body composition vs weight, and the importance of muscle for longevity (00:17:56) GLP-1s, HRT and muscle mass (00:22:42) PMOS and treatment of hormone imbalances with GLP-1s (00:26:07) Visceral fat loss, mortality in women and GLP-1s(00:29:00) Microdosing GLP-1 medications explained(00:34:00) Blood work every woman should ask for(00:39:45) What longevity really means and what to optimize today(00:47:25) Can you naturally boost your own GLP-1s?(00:52:57) When should women start preparing for perimenopause and menopause?(01:00:24) Where to find Dr. Jila SenemarWant to leave the TTSL Podcast a voicemail? We love your questions and adore hearing from you. https://www.speakpipe.com/TheThickThighsSaveLivesPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The CVG Nation app, for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠iPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The CVG Nation app, for Android⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fitness FB Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thick Thighs Save Lives Workout Programs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Constantly Varied Gear's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Workout Leggings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: The information shared in this podcast is for educational and informational purposes only and is not intended as medical advice. The views expressed are those of the hosts and guests and should not be used as a substitute for professional medical diagnosis, treatment, or advice. Always consult your physician or qualified healthcare provider before making changes to your diet, exercise routine, medications, supplements, or healthcare plan.Guest opinions are their own and do not necessarily reflect the views of the hosts or producers. 

Send us Fan Mail Heart disease kills quietly, and Dr Jeffrey L. Boone doesn't mince words about why: if you wait for symptoms, you may already be out of time. I sit down with him to rethink the entire “prevention” conversation, from the way we define significant heart disease to the uncomfortable reality that a first symptom can be a heart attack or sudden death. If you've ever assumed good intentions and a few “normal” lab results are enough, this will challenge you in the best way. We dig into practical, evidence-based early detection, including carotid ultrasound to look for plaque, coronary artery calcium scoring (CAC scan) to spot calcified atherosclerosis, and even opportunistic imaging clues that show up on other scans or dental X-rays. Dr Boone explains why cholesterol, blood pressure, and blood sugar are crucial, but still only predictors unless you actually measure plaque. We also talk about family history as a powerful trigger for action and why some populations see earlier and more severe cardiovascular risk as lifestyles change. Then we get real about symptoms and urgent decisions. We cover classic exertional chest heaviness and shortness of breath, plus easily missed signs like jaw pain, shoulder pain, indigestion-like discomfort, and odd GI distress, especially for women. Dr Boone shares what he wants people to carry and discuss with their doctors, including aspirin, statins, blood pressure medications, and metformin in the right context, all aimed at stabilising plaque and reducing clot risk. If you care about heart attack prevention, stroke prevention, and a smarter preventive cardiology playbook, hit play, share this with someone you love, and subscribe, rate, and leave a review so more people hear it. Connect With the Guest: Website: https://www.booneheart.com Speaker site: https://www.jeffboonemd.com LinkedIn (Boone Heart Institute): https://www.linkedin.com/company/boone-heart-institute Book: "A World Without Heart Attack" (available on Amazon and Barnes & Noble) Immunology Diagnostics 30% off of IMBXX. Code: Healthymind Get the test, insurance covers. Towards Wellness Coaching Offer: 25% off | Code: POD2026. Available internationally in paperback and eBook formats. Vegout Voyage Offer: 15% off all personalized Armchair Iceland merch | Code: ICELANDGEAR15 Avita Yoga Free Avita Yoga class and exclusive interview with Jeff: Know Your Constitution AEtherbal Offer: 20% off | Code: Tryfor20 Convergence Offer: 50% off | TRANSFORM50 H2Biohacker Offer: $200 for Healthy Mind, Healthy Life Listeners | Code: avik 7X Method Biohacking Bootcamp Offer: $2000 discount off $5000 program | Code: BIZBLEND2000 Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Want to Be a Guest on Healthy Mind, Healthy Life?

Conversación profunda sobre tráfico digital con uno de los Media Buyer Élite de España (Miguel Troncoso). El diablo está en los detalles. Formulario para poder acceder a la lista de espera en Consultoría de Negocio: https://forms.gle/vtQLBo89zYZhh6pg7 ÍNDICE: 0:00 Intro 0:58 Presentación: quién es Miguel Troncoso 2:08 Qué hace un media buyer y cómo se mueve un millón en tres semanas 3:55 ¿Converge de verdad el algoritmo? La objeción de Javier Recuenco 5:32 La fase de aprendizaje y las 50 conversiones 7:27 Tus números antes que los de la plataforma: ROAS, CAC y costes fijos 9:29 Usar la publicidad para validar una idea desde cero 11:00 Cómo se hace mal: invertir sin validar y sobreprometer 12:22 El error de meter muchos intereses en un conjunto de anuncios 14:00 Creatividades, imágenes estáticas y el copy que lee el algoritmo 14:51 Hasta dónde llega hoy la IA analizando campañas 17:05 La complejidad real de comprar tráfico bien 19:44 Atribución: el problema que nadie ha resuelto 21:11 Apagas la publicidad y también caen las ventas «orgánicas» 22:34 El rechazo generacional a la publicidad 23:53 El contenido orgánico sale más caro de lo que parece 25:00 Los que venden crecimiento orgánico también compran tráfico 26:55 Diecinueve formas de captar leads y cómo se canibalizan entre sí 31:10 Publicidad e inversión: mirar la tendencia, no la semana 33:49 Escalar el gasto: crecimiento vertical y horizontal 35:34 Anuncios ganadores, campañas de testing y CBO 38:10 Ocho mil euros al día: coste de adquisición y lifetime value 40:44 Listas que se enfrían: el coste de no cuidar los leads 42:37 Que el cliente consuma lo que compra 45:47 Trackear el consumo: QR, cuestionarios y victorias rápidas 48:43 Fatiga de anuncios y rotación de creatividades 50:16 Qué es el CPM y cómo abaratarlo probando lo nuevo de Meta 51:51 Formularios nativos, WhatsApp y entregabilidad del email 53:11 Aperturas del cincuenta por ciento: la métrica de vanidad 55:01 Grupos de WhatsApp y Telegram: evergreen frente a lanzamiento 56:36 Qué estrategia según el precio: newsletter, webinar y PLF 58:37 Copiar sin entender los resortes psicológicos 1:01:22 Anatomía de un PLF: la caída entre el vídeo 1 y el 4 1:02:38 El abuso de la urgencia y la escasez 1:04:04 No mentir nunca: la reputación se pierde de golpe 1:05:22 Los multiplicadores de Diego Abreu: lifestyle, valor y pruebas 1:06:07 Trabajar gratis a cambio de testimonios 1:06:57 Por qué es más fácil ayudar a quien ya factura 1:09:51 Negocios construidos sobre el alcance orgánico 1:11:24 Patrocinios, visualizaciones y podcasts con publicidad detrás 1:12:37 Promocionar un podcast para enseñarle a YouTube a quién mostrarlo 1:13:57 Sincronizar píxeles y audiencias entre plataformas 1:17:09 Públicos similares: tamaño mínimo y errores frecuentes 1:20:06 TikTok: CPM de sesenta céntimos y conversión baja 1:22:39 El anuncio tiene que parecerse a la red social donde sale 1:23:20 Meta o Google: segmentación por URL y por aplicaciones 1:26:08 El error al segmentar profesionales 1:27:14 Fatiga de anuncios: Google frente a Meta 1:28:20 Anuncios no saltables en YouTube y desgaste de marca 1:31:22 TikTok Shop, ManyChat y las limitaciones europeas 1:34:11 Cómo encontrar y reconocer a un media buyer de primer nivel 1:38:26 Invertir en publicidad como quien invierte en bolsa 1:39:50 Estacionalidad: agosto, Black Friday, enero y septiembre 1:44:11 Consejos clave: que el anuncio filtre y encaje con la landing 1:47:26 ¿Se puede vender mid ticket con venta directa? 1:51:36 Mapa de embudos: low, mid y high ticket 1:52:30 IA en setting, closing y soporte 1:55:01 Dónde formarse y dónde encontrar a Miguel 1:57:05 Cierre Últimas lecturas y libros favoritos: https://pildorasdelconocimiento.com/libros-favoritos/ Nacidos para Aprender (gratis): https://pildorasdelconocimiento.com/libro Emprendimiento digital: https://pildorasdelconocimiento.com/emprendimiento/ Inversión paciente y racional: https://pildorasdelconocimiento.com/pildoraspro/ Talleres de IA: https://pildorasdelconocimiento.com/formacion-ia/ Todos los enlaces: https://pildorasdelconocimiento.com/enlaces/ Invitado: / miguel.tr0ncoso/

Break through your keto or low-carb plateau. Book a free call with Robert Sikes: https://www.ketobodybuilding.com/callDaniel Trevor passed a heart stress test, received a clean bill of health, then had a heart attack that almost killed him. In episode 908 of the Savage Perspective Podcast, host Robert Sikes uncovers what standard heart tests can miss and how hidden heart disease can grow without warning. Daniel's search led to CAC scans, soft plaque, insulin resistance, type 2 diabetes, statins, seed oils, sugar, carb addiction, and the standard American diet. They also cover training after 40, fasted exercise, toxins, oral health, and metabolic health. If you look fit, eat low carb, or trust normal lab results, this episode shows why testing, food choices, and daily habits matter.Buy Daniel's Book here: https://danieltrevor.com/Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters0:00 - How a Normal Stress Test Missed a Heart Attack2:01 - Why Obesity Exploded From 1% to Nearly 50%2:44 - Why Carbs, Sugar, and Oils Keep You Addicted5:09 - How Big Tobacco Engineered Addictive Foods7:30 - How Do We Reverse the Obesity Epidemic?9:33 - The Heart Tests Your Doctor May Be Missing10:51 - What Does a CAC Score Really Tell You?13:48 - How Soft Plaque Causes Heart Attacks and Strokes15:36 - Why Your CAC Score Can Rise After Going Keto18:16 - Why You Should Test Regularly After 4019:23 - Do Stents and Bypass Surgery Prevent Heart Attacks?22:44 - Do Statins Actually Help You Live Longer?25:22 - The Overlooked Liver Test That Predicts Mortality28:06 - Can Lean People Have Type 2 Diabetes?29:17 - Why Standard Bloodwork Can Miss Type 2 Diabetes33:26 - How Sugar and Seed Oils Changed Human Health35:51 - What Eating Grains Did to Human Health37:07 - How Modern Wheat Triggers Food Cravings38:38 - Can Exercise Offset Carbs and Seed Oils?40:32 - Resistance Training vs. Cardio After 4043:43 - Does Fasted Training Burn More Fat?45:38 - Why Fit Athletes Can Get Away With More Carbs48:06 - How Environmental Toxins Affect Your Health53:04 - How Oral Health Affects Your Heart54:52 - Who Should Read Unholy Trinity?56:39 - Where to Find Daniel Trevor's Free Book Preview

T-Shirts $32Venmo @Scott-Switzer-1Cash App $SwitzThorIn Memo put NameAddressSizePresenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYEvery Sunday night Carolyne Prevost, Jamie Latimer and Scott Switzer break down the world of CrossFit and other fitness competitions.  Tonight we talk about the WFP Workouts, Why did the prize money change? the Impossible Mile!

Shinghi Detlefsen, one of the Founders of theAmerican Ecommerce Business Alliance AEBA fighting free and fair marketplace, CEO and Co-Founder of ExpandFi, and President of Wholesome Story and one of the most successful supplement brands on the Amazon.Shinghi isn't just another SaaS founder he's a true operator who has built, scaled, and optimized real brands at a high level. His expertise goes deep into what really drives sustainable growth:money, systems, and people.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of unfair competition from foreign sellers on Amazon, particularly in the supplement category.The importance of regulatory compliance for foreign sellers using U.S. infrastructure.Strategies for increasing Amazon advertising spend while maintaining profitability.Measuring customer lifetime value (LTV) and optimizing customer acquisition costs (CAC) on Amazon.Driving external traffic to Amazon product pages through targeted advertising on social media platforms.The significance of building a legitimate brand versus relying on short-term marketing hacks.Navigating Amazon's fee increases and the impact of a strong brand on pricing strategies.The role of AI in e-commerce, including its applications in data analysis and task automation.The importance of financial discipline and risk management in e-commerce operations.Key action items for e-commerce sellers, including advocacy for marketplace fairness and focusing on core business fundamentals.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Shinghi Detlefsen, Amazon expert and founder of the American E-commerce Business Alliance. Shinghi discusses the regulatory disadvantages U.S. sellers face against foreign competitors, explains his data-driven approach to maximizing Amazon ad spend using customer lifetime value metrics, and emphasizes building authentic brands over chasing short-term tactics. The conversation also covers AI's practical role in e-commerce, financial discipline, and the importance of staying focused on core business fundamentals rather than distractions.Here are the 3 action items that Josh identified from this episode:Scale ads based on profit, not fear Track CAC vs. 12-month profit (LTV)—if it's profitable, increase ad spend (even +50%) to capture more customers and defend your rankings.Build a real brand (your only long-term moat) Invest in product quality, content, and trust-building (reviews, influencers, external traffic) so you can charge premium prices and stay resilient.Use AI to save time, not replace strategy Automate admin and data analysis, but keep human control over ads, creatives, and growth decisions where nuance matters most.Timestamps:00:00:00 Introduction and Setting the StagePodcast intro, host and guest introductions, and overview of the episode's focus on e-commerce scaling and Amazon.00:02:38 The ABA and Regulatory Disadvantages for US SellersShinghi explains the American E-commerce Business Alliance and the regulatory/tax advantages foreign sellers have on Amazon.00:07:06 How to Get Involved with ABA and the Bigger PictureDiscussion on actionable steps for US sellers to support ABA and why regulatory change matters more than minor Amazon policy changes.00:08:18 The Consequences of Losing US Brands and ManufacturingExplains the broader economic risks if US brands and manufacturing are lost to foreign competitors.00:10:04 Doubling Amazon Ad Spend ProfitablyShinghi shares how he doubled Amazon ad spend without losing profitability, counter to common industry trends.00:11:19 Why Amazon Remains the Best ChannelDiscussion on consumer shopping behavior and why Amazon is still the dominant platform for most buyers.00:12:37 Optimizing Ad Spend with Customer AnalyticsExplains using data to determine optimal ad spend, focusing on maximizing 12-month contribution profit per customer.00:15:32 Customer Lifetime Value and Profitability MetricsHow to track and use LTV and lifetime profit on Amazon, and why these metrics matter more than ACoS/TACoS.00:17:23 External Traffic and Meta Ads Direct to AmazonStrategy of sending Meta (Facebook/Instagram) ad traffic directly to Amazon product pages for better results.00:19:18 Brand Building vs. Short-Term HacksWhy building a real brand with solid fundamentals outperforms chasing short-term hacks or black-hat tactics.00:20:14 Mindset Shift: From Transactional to Lifetime ValueEncourages Amazon sellers to focus on CAC:LTV ratios and long-term customer value, not just single-sale profits.00:22:48 Education and Data-Driven Decision MakingImportance of learning business fundamentals and using customer analytics to drive growth.00:24:25 Amazon Fee Increases and the Real Root ProblemWhy blaming Amazon for fee increases misses the point; the real issue is regulatory imbalance with foreign sellers.00:28:43 Brand Power and Pricing FlexibilityHow having a strong brand allows for price increases and resilience against Amazon's changing policies.00:29:40 AI in E-commerce: Hype vs. RealityDiscussion on the current state of AI in e-commerce, what's real, what's hype, and where to focus your time.00:30:07 Build vs. Buy: SaaS, AI Tools, and Time ValuePros and cons of building your own tools with AI vs. paying for SaaS; focus on time value and maintenance.00:33:51 Where AI Delivers the Most ValueAI's best use is interpreting large data sets, not replacing complex SaaS or business processes.00:35:27 Avoiding FOMO and Focusing on High-Value TasksAdvice to avoid distraction from shiny new tools and focus on automating admin tasks to free up time for growth.00:39:01 SaaS Innovation and Staying AheadWhy SaaS companies will quickly catch up to DIY solutions, and the importance of focusing on your core business.00:40:07 Final Thoughts: Build a Brand and Give BackEncouragement to build a real brand, take care of customers, and use success to contribute positively to the world.00:40:39 Three Action Items for E-commerce SuccessHost summarizes three key takeaways: fight for a fair marketplace, build a real brand, and avoid distractions.00:44:40 The Myth of Constant Product LaunchesChallenges the idea that always launching new products is the best growth strategy; focus on bestsellers and distribution.00:46:39 Risk Management and Financial AdviceAdvice on managing risk by investing conservatively outside the business and building a financial safety net.00:48:03 The Value of Financial Security for Better DecisionsHow having a financial cushion leads to better business decisions and peace of mind.00:48:42 Rapid-Fire Questions: Book, AI Tool, and E-comm LeaderShinghi shares his favorite business principle, AI tool (Claude), and recommends following Logan from Physician's Choice.00:50:10 Outro and Contact InformationHow to follow Shinghi, closing remarks, and end of the episode.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCom...

Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarter campaign. Since then he's taken the big exit, Quad Lock sold to Thule for $500M at the end of 2024, and walked away entirely.He's spent the time since coaching basketball, picking up his kids, and building The DTC Playbook, a free interactive platform packing everything he learned scaling Quad Lock into frameworks any founder can use. This conversation is the post-exit reflection: what he sees now that he couldn't from the inside, the opinions that built the business, and why he gave the whole playbook away for nothing.We get properly nerdy on the frameworks. Why revenue is vanity and unit economics are the truth, his Three Gates for customer acquisition, why new-customer CAC beats ROAS, and why brand is the only real moat left in a world where a six-month-old brand can look like a billion-dollar one.In this episode:Watch customer economics, not topline, because CAC is owned by the whole business, not just performance marketingBrand is the moat, since products are easy to copy and trust built over years is notRun leaner than you think, and use the gap between what AI can do and how it's actually implemented as your edgeConnect with Rob Ward Explore The DTC PlaybookSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

For Monday 10th August 2026, Carl Munson's Good Morning Portugal! news reports that IPMA forecasts favourable clear weather for good visibility of the total solar eclipse on 12th August across the country. Other headlines include around 30 municipalities in the North, Centre and Algarve interiors remaining at maximum wildfire danger, Western Europe hitting record temperatures amid prolonged heatwaves, a minor earthquake registered in Odemira (felt in Ourique, Almodôvar and Santiago do Cacém), fuel prices dropping less than expected due to the ISP tax, and EDP abandoning its €169 million floating solar project in Alcácer.Keep up with the news. weather & currency at www.portugaltalkradio.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-good-morning-portugal-podcast-with-carl-munson--2903992/support.Get help moving to and living in Portugal

De Israëlische premier Benjamin Netanyahu wijst het Gaza-plan van de vredesraad van Donald Trump officieel af en koppelt een terugtrekking van het Israëlische leger aan volledige ontwapening van Hamas. Daarmee komt de gefaseerde terugtrekking uit Gaza, zoals in het Amerikaanse plan stond, volledig op losse schroeven en verscherpt Netanyahu de scheurtjes in de relatie met de VS, terwijl de situatie in Gaza verder verslechtert en diplomatieke uitwegen ontbreken. Op de financiële markten zijn Europese aandelen weer sterk in trek, met recordstanden voor onder meer de AEX, DAX en CAC 40 en een verwachte winstgroei van 22% voor bedrijven in de STOXX 600. Beursanalist Jos Versteeg wijst op opvallend sterke prestaties van banken en oliebedrijven, terwijl de Europese economie voorzichtig aantrekt en beleggers uitkijken naar nieuwe bedrijfsresultaten van onder andere Adyen, Fastned, ABN AMRO en grote internationale techbedrijven. Juni en juli waren de warmste juni en juli ooit in West-Europa, zo blijkt uit een rapport van Copernicus. Alarmerend vooral is de zeetemperatuur: die was nog nooit zo hoog. In juli liep de temperatuur van het water op tot gemiddeld bijna 21 graden. En dat kan volgens meteoroloog Reinout van den Born desastreuse gevolgen hebben voor de intensiteit van stormen in de herfst. Vooral in landen aan de Middellandse Zee kan dat een tikkende tijdbom betekenen. Deze omschrijving is met AI gemaakt en gecontroleerd door een BNR-redacteur. Over deze podcast BNR Nieuws Vandaag is de podcast met daarin BNR Ochtendnieuws en BNR Avondnieuws. Je krijgt ’s ochtends vroeg en aan het einde van de werkdag in 20 minuten het belangrijkste nieuws van de dag. Abonneer je via bnr.nl/podcast/bnrnieuwsvandaag, de BNR-app, Spotify en Apple Podcasts. Of luister elke dag live via bnr.nl/live.See omnystudio.com/listener for privacy information.

Erectile dysfunction isn't always a testosterone problem, especially when symptoms begin early. Discover the underlying causes of erectile dysfunction and how addressing the root cause may help improve the problem.

On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why removing signup friction backfired.Top Takeaways:

Piyush Shah, a legendary Indian Founder of 2 Unicorns (InMobi & Glance) shares why India's AI strategy has to look nothing like Silicon Valley's or Beijing's, and what founders should build instead.00:00 Introduction00:48 Why the Country That Invents AI Rarely Wins02:16 US vs China vs India: India's AI Opportunity03:55 How China Is Winning the AI Race09:38 AI Startup Ideas for India12:52 Consumer AI vs Enterprise AI14:20 Why Consumer AI Can Bankrupt You16:45 Why Enterprise AI Will Win First19:57 Distribution Is Still the Biggest Moat21:43 How AI Startups Should Go to Market25:14 Physical AI Startup Opportunities28:37 What US Enterprises Want From AI Startups32:45 Why Purpose Is a Competitive Moat35:58 How InMobi Uses AI Internally37:47 AI Sales, AI Agents & Enterprise Automation42:16 How Leaders Should Drive AI Adoption44:50 AI Won't Replace You. Fear Will.46:09 The Fastest Way to Learn AI47:32 My AI-Native Chief of Staff48:52 How AI Changed My Personal Life52:38 Final ThoughtsEvery general purpose technology gets invented once and scaled somewhere else. Germany invented the printing press. Britain built an industry on it. America turned that industry into an economy. Piyush Shah, Co-founder of InMobi and Glance, thinks the same pattern is repeating with AI right now, and he's convinced most founders are drawing the wrong lesson from it.On this episode of the Prime Venture Partners Podcast, Amit Somani sits down with Piyush to make the case that copying America's invention-first approach or China's industrialisation-first approach would be the wrong move for India entirely. Instead, Piyush lays out what he believes India's real opportunity looks like: not the smartest AI for the world's most sophisticated users, but AI that raises the floor for a billion people who've never had access to a tutor, a doctor, or a financial advisor in their life.The conversation doesn't stop at strategy. Piyush and Amit get into why consumer AI has a cost problem nobody's fully solved (he calls it inference CAC), why distribution remains the real moat even in an AI-native world, and why "purpose" might be the one advantage that's genuinely hard to copy. Piyush also opens up about how InMobi and Glance have rebuilt themselves around AI internally, and how AI has changed the way he runs his own life, from an 18-year-old AI-native chief of staff to using AI to understand his family's health reports.If you're building an AI startup, thinking about India's AI strategy, or trying to figure out whether your business model can survive the AI shift, this conversation offers a real framework, not another hype-cycle.Connect with Piyush ShahLinkedIn: https://www.linkedin.com/in/piyush-shah-0583412/Follow Amit SomaniX (Twitter): https://x.com/amitsomani?lang=enLinkedIn: https://www.linkedin.com/in/thesomani/About Prime Venture PartnersPrime Venture Partners is an early-stage venture capital firm backing exceptional founders building category-defining technology companies across SaaS, fintech, AI, healthcare, consumer internet and enterprise software.Learn more: https://www.primevp.in/Follow Prime Venture Partners:LinkedIn: https://www.linkedin.com/company/2780448/admin/dashboard/X (Twitter): https://x.com/Primevp_inInstagram: https://www.instagram.com/primevp_in/Learn more aboutInMobi: https://www.inmobi.com/Glance: https://glance.com/?c=BAU&pid=Social_X_bio&shortlink=6md9fteh&source_caller=ui

durée : 00:02:30 - Le 6/9 de l'été - La Bourse de Paris va bien, elle va même très bien en cet été 2026. L'indice CAC 40, qui reproduit les performances des 40 plus grandes entreprises cotées, a battu un nouveau record hier, à 8.666 points. - équipe : Romain Gueugneau Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

We have another classic episode for you. Level up your primary prevention game. Learn when ApoB, Lp(a), and CAC actually change management, how to spot cardiometabolic risk before diabetes declares itself, and how to make smarter lipid decisions beyond the standard panel. We're joined by Dr. Greg Katz, cardiologist and prevention expert at NYU Langone Health.

Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick. Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today. In this episode, you'll learn: The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just like Steve Jobs did when he introduced the iPhone Why story beats argument every single time and how Malcolm Gladwell turned a spaghetti sauce case study into one of the most memorable TED talks ever by making you feel the discovery instead of hearing the lesson Stop filling the silence. Stop apologizing for your point. Start speaking like someone who deserves to be heard. Because the moment you learn to communicate like a CEO is the moment people start treating you like one. Thanks to HubSpot for Startups for sponsoring this episode! Want to know if your business is actually making money or bleeding cash? Use the free CAC calculator I built with HubSpot. It takes two minutes and tells you the one number that decides everything. Grab it here: https://contrarianthinking.biz/bigdeal_cac ___________ (00:00:00) Introduction: Great Ideas Die Because You Can't Communicate (00:00:33) The Simple Map Framework: Tell Them Where You're Going First (00:02:40) Repetition That Builds: Martin Luther King's I Have a Dream (00:04:56) Specificity as Credibility: The Three Million Dollar Laundromat Story (00:07:06) Silence Is Sexy: Steve Jobs and the iPhone Reveal (00:09:52) Show Me, Don't Tell Me: Using Silence to Force Discovery (00:11:08) Story as Argument: Malcolm Gladwell and the Spaghetti Sauce Lesson (00:12:31) The Customer Acquisition Cost Reality Check (00:15:10) Go Big or Go Home: Masayoshi Son's Apple Crate Speech (00:16:50) Don't Apologize, Reframe: Fred Smith's FedEx Vegas Gamble (00:18:14) Communicate Visually: Herb Kelleher's Dear Mrs. Crabapple Letter (00:21:00) Build a Business That Runs Without You ___________ MORE FROM BIGDEAL

T-Shirts $32Venmo @Scott-Switzer-1Cash App $SwitzThorIn Memo put NameAddressSizePresenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYEvery Sunday night Carolyne Prevost, Jamie Latimer and Scott Switzer break down the world of CrossFit and other fitness competitions.  Tonight we talk about what legacy means and where do the new champs stand? Can the CAC influence next season and Where does WFP play a role in the rest of the season?

Noah Hopton, CEO and Founder of Finvisor, helps startups and growing businesses simplify operations by building integrated back-office teams that combine accounting, finance, payroll, HR, insurance, and technology. By combining experienced financial professionals with modern technology, Noah enables businesses to streamline operations, stay compliant, and focus on sustainable growth.  In this conversation, Noah introduces The Adjacent Extension Framework—Earn the Trust, Build the Relationship, Listen for Other Problems, Connect Other Specialists, and Empower the Team with Tech. He explains why proactive service creates lasting client relationships, how solving adjacent business challenges leads to sustainable growth, and why integrated back-office teams outperform disconnected vendors. Noah also shares how AI is reshaping finance operations by automating repetitive work, empowering finance professionals to focus on strategic decision-making, and helping businesses leverage technology to enhance—not replace—human expertise. — How to Outsource Your Back Office with Noah Hopton  Good day, listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Noah Hopton, the CEO and Founder of Finvisor, helping seed and Series A companies that have outgrown spreadsheets and part-time bookkeepers but aren’t ready for a full-time finance team yet. Their job is to give you the financial clarity to make good decisions at every stage of growth. Noah, welcome to the show.  Yeah. Pleasure to be here, Steve.  Well, great to have you here, and I’m very curious about your career and your business and what you built here. I’m particularly curious about your personal ‘Why’ and how you manifest it in your business.  Personal ‘Why.’ That’s great. Well, I’ll be honest, I didn’t go in thinking I was going to be an accountant or run an accounting firm. You know, I studied accounting in school. Eventually, I thought I was going to probably be more in a kind of front-of-house sales relationship because I enjoyed the people part—making relationships and meeting people.  But I was very fortunate that I found the consulting, fractional CFO world, where I got to discover a love of problem-solving, creating relationships, and creating value for clients. For me, it was kind of this love of helping clients understand their business, helping clients understand what to think about around the corner, where it's not just being in-house with one set of books that you're closing.Share on X  When you’re at Finvisor, my day-to-day, at least when I started, was probably working with 10 to 12 clients a month and helping them understand, “Okay, how did they perform last month? Can they hire a certain number of people? And what’s the plan going forward?”  Yeah, I mean, that’s super helpful. I started life in accounting as well with KPMG, and what attracted me was to essentially have that language of business so that I would be able to understand how a business works and have this confidence of not flying blind, right? That’s really, really cool. So how did you evolve from a CFO into a founder? What was the trigger point for you?  So I was very fortunate. I actually was at a prior firm at one point when I started my career, and they were a little bit like the cobbler with bad shoes, where eventually they decided they had to close shop, and clients were going to be given notice. I, myself, was given notice saying, “Hey, in a week, you’re not going to have a job, Noah.” And so I was really given this moment in life, saying, “Hey, if I enjoy what I’ve been doing, do I think I could do it better than the firm I’d been at?  And do I want to make this leap into being a founder and starting a business?” And so my co-founder and I both talked to each other and said, “Look, we love our clients. We love what we’ve been trying to build. I think we just need to do a little bit of a refresh and restructuring of how this operates.” And so we started our own company. I was very lucky that I started with about, I had about 30 clients and a team of four on day one, which I think is unusual.  Most people in the accounting space start off as a one-person shop, trying to grow from one to two, and having to double their clients or double their size to get there. We were fortunate to have five team members and 30 clients on day one. Originally, our vision was just, “Hey, let’s help with the fractional CFO and the bookkeeping,” but that really evolved over time as we added additional services and really understood where our clients were having problems in their back office.  What are the areas where maybe the insurance brokers they’d been working with weren’t very hands-on and kind of came in once a year? Our clients were asking us, as their CFO, “Hey, can you help us select our health insurance?” And we’re like, “Well, we’re kind of doing the broker’s job. Why don’t we build out our own team?” So that was one of the first verticals we moved into and added by building an insurance brokerage. From there, we kept building, where now not only do you have your CFO and accountant helping you, but you also have them with the ability to go out to market, help you compare quotes, and help get your insurance in place. So you’re essentially expanding the array of virtual services that you’re providing, or fractional services that you’re providing, to your clients?  Correct. Yeah. We really try to own the full back office end to end because I think a lot of people deal with, “Okay, great, I have a bookkeeper, I have a tax accountant, I have an R&D tax provider,” and they’re dealing with four or five different vendors that don’t really communicate. The client is the person playing telephone between the two, and we’re like, “Wait, stop. Why is this the solution?” We should just build a different business where it’s all under the Finvisor umbrella.  It’s all full-time team members who are actually working together on behalf of the client, even if fractionally. Some of our clients only need five hours of a payroll specialist, but they need someone to own that role, and they need that person to be able to talk to their sales tax team because it’s like, “Oh, we hired someone in a new state. Is sales tax applicable there?” And connect those dots because, when you have these disconnected providers, you have a lot of things that can drop because they’re not in people’s field of view.  Yeah, I mean, it’s a great service. If you can get a competent team that will take care of your back office, then you can focus on figuring out message-market fit and then essentially scaling revenue. You don’t have to worry about it, and you don’t have to babysit inexperienced people that maybe you can afford to hire, but who would not be able to own the job.  Yeah, exactly. I mean, it’s kind of the, “Do you want to…” You know, I think at least when we started in 2014, there was more of a generalist bookkeeper. That’s kind of the typical solution people went with. Nothing against that, but it’s kind of nice to have dedicated specialists in the different back-office areas that you need. I mean, bookkeepers are great.  They’re usually not your best payroll and HR people. They’re not thinking about California final-paycheck laws, or whether you need to offer a 401(k) if you hire someone in California. Whereas, if you have someone whose entire job is payroll and HR, and you need Finvisor to help run your payroll, they’re going to be thinking about those edge cases and helping you along so that you can just build your business, get to the next milestone, and not worry about tripping yourself up because of compliance, taxes, or a lack of visibility in your reporting. Yeah, that’s great peace of mind. So this podcast is about frameworks, and I wonder, what is your framework? How do you help your clients, or how do you figure things out? What have you developed? We’re about 400 frameworks in, so I’m looking for something unique that helps you and is easy to explain—three to five steps maximum.  Yeah. I mean, one of the ones that comes to mind for us is what we’ve really called the Adjacent Extension Framework. So, first, do really good work and earn your client's trust in one area. Makes it easy for them to approach you.Share on X For us, it’s historically been accounting. People think, “Great, get my books put together.” But for us, it’s really about creating a relationship and earning the client’s trust.  Then, as step two, listen for the other problems they’re having. What are the adjacent problems they’re asking you to solve? And then for us, what we’ve really done is double down in those other areas by building specialists in those verticals. Once you’ve earned the client’s trust, if you’re doing their accounting and all of a sudden they’re struggling with invoicing or collections, you can say, “Hey, we can also help you with accounts receivable and collection efforts because we see your AR balance increasing on your financial statements.” At that point, they’re already thinking, “Great, I like working with this person.  Let’s give their team a try and help us solve another problem.” So, for us, it’s really been about finding those adjacent problems, building a team that specializes in them, and then connecting the client with the right expert. The last piece that’s really coming to market now is using technology to empower the team. Historically, a lot of our value came from having experts who could handle the edge cases or the gray areas between payroll, accounting, taxes, and sales tax. Now, with technology, you can also build the data infrastructure to highlight what’s happening for the client while helping guide the team as they manage those clients.  Love it. So what I’m hearing is, number one—or maybe even number zero—is do a great job, right?  The trust.  Okay. So that’s maybe another way of saying it: earn the trust. But is doing a good job enough to earn that trust, or is there more to it?  I mean, I think in any service business, you want to be proactive. A lot of bookkeepers, accountants, and even legal professionals are usually waiting for the client to ask a question before providing an answer. I think the goal should be to think ahead for the client and proactively provide guidance. That came naturally for us because we sit in the fractional CFO seat.Share on X  But even if you’re just doing bookkeeping, you can still catch these things for clients and help them out. Or if you’re selling P&C insurance and helping clients with their general liability coverage, you can think about what other types of coverage they may need. So I’d say the more proactive you can be, the better. The other thing is meeting clients where they already are.  For us, a lot of our clients are on Slack, so we connect with them on Slack. We chat with them as if we were full-time employees because we don’t want the experience to feel different. We don’t want you to feel like you’re emailing a generic support inbox and not knowing when someone is going to get back to you. If you only need fractional-level support, it shouldn’t feel like you’re getting fractional value or a fractional level of communication.  I love it. So you actually own the function inside the organization, so it feels like you’re part of the team, or your people are part of their team. So that builds the trust. So, do a great job, or earn the trust, number one. Number two, build the relationship. Number three, listen to other problems that they might have. Number four, connect them to other specialists. And number five, empower the team with technology.  Yeah. That’s a lot of it. I mean, as an advisor, we’ve grown… I mean, 60% of our growth comes from client referrals. So I think you know you’re doing something right if clients are recommending you to their friends and network. And so hopefully, if someone’s listening to this and you’re not getting referrals, you should be thinking about, “How do we either create more trust for our clients to be referring us, or how do we become more top of mind when clients are having these conversations?”  That’s great. So 60% of your growth comes from referrals. What’s the other 40%? How do you drive growth? What drives growth for you? What’s the other way to drive growth besides referrals?  Yeah. I mean, I think it’s also being connected with the ecosystem that you’re in. In our space, there are a lot of technology partners. Think about Xero, which is an accounting software, QuickBooks Online, NetSuite, payroll software like Rippling, Bill.com. They all have accounting partnerships, and the more you can build with them and grow your team alongside them, clients will reach out to them and say, “Hey, do you have someone who can help us set up Bill.com or help us set up Rippling?  We don’t have a payroll team to do our state tax registrations.” So we’ve seen a lot of good momentum as our software partners start sending us clients to help us grow. I think the other area is trying to figure out where you can have partnerships that will do introductions. We’ve been very fortunate in partnering with a number of VCs. Obviously, the VCs have worked with us because we’re on the board, or we had a mutual client. A lot of them will start to build partnership channels, and it’s a great opportunity.  They’ll say, “We just invested in this company, and you should go talk to Noah’s team to help with your accounting or your fractional CFO.” So it’s really about finding those tangential operators or entities that complement whatever you’re doing.  So are these primarily personal relationships that need to scale, or do you have a way to scale this across other people in your organization—this ability to develop partners? Or is it mainly you?  It depends on the role. A lot of our fractional CFOs on the team continue to build relationships. I would say probably 40% of our new clients come through a channel that’s not through me. There’ll be other people on our team who have built relationships with another VC or another software company. I think one of the key things we’ve always focused on is hiring people who are very, I would say “doers” might be the wrong word, but people who can self-manage and be project managers.  If you find the right people who can take a step back and look at the bigger picture, I mean, sometimes people come to Finvisor and they don’t realize that we ourselves are a business. Yes, you’re doing accounting like you were in-house and getting the books closed, but if you do good work and you realize clients are having problems, you have to think, “Hey, how can I help clients more and also help Finvisor create a win-win?” A lot of times, when we’re hiring, we’re trying to find people who have that type of drive to continue building and helping us internally, and not just do one part of the puzzle they’re responsible for. That might not be the most direct answer, but I would say a lot of it is hiring—making sure it's not just me leading the growth, but me building a team that can help lead the growth outside of just me.Share on X  Yeah. So how do you share the context so that your team members can connect the dots as well as you can? What’s your approach to that?  There’s a couple of ways we’ve done it. One way is we use a note-taker that then feeds into our CRM. For all client communication, whether they meet with us on Zoom or Google Meet, the transcripts are put into a centralized hub for us. It also connects to our CRM in terms of what we’re doing for the clients. At any point in time, someone can ask, “Hey, what’s going on with this client?” They can understand, “Great, this is what the payroll team talked to them about this week.  This is what the CFO team talked to them about last month. These are the problems they’ve been bringing up.” So we can capture that information without it having to be provided orally every single time, and without having to rely on a chat or an email to the team. There are some moments when it’s useful to give the team a larger update, but in general, it’s good to figure out a way to capture the essence of what you’re doing for your clients so that the team can then, in an AI chat-specific way, talk through, “Hey, great, what’s going on with this client? What are their needs? What has changed in the last six months? Who’s working on the client?”  I’ll have a VC that we’re talking to say, “Oh, we’re looking to invest in the CPG space and this type of vertical. Do you have any clients?” We’re at a point now where I don’t know every client. I usually have an idea about most clients, but there are definitely clients where I don’t know everything that’s happened in the last six months because I don’t talk to all 200 clients.  But I can go to our central hub to gain that information and understand, “Okay, great, which client is looking to fundraise and might want to be connected to this VC?” It’s a nice way to connect the dots. They’re looking to invest. The client is looking to raise. We also do brown-bag sessions. We’re a distributed team, so I think you have to be a little more intentional about how you educate the team. We’ll have weekly meetings where we walk through new technology, new changes in what we’re offering, new positioning, and continue educating the team in a more structured format.  The other thing we’ve done to help the team understand what’s going on is to make information as accessible as possible, similar to how we communicate with clients. So the team doesn’t have to log in to a pretty outdated CRM to pull information on a client. It’s either available directly in the Slack conversation or in a more modern tool like Notion, where you can easily search and find the information you want. So basically, you’re managing and harvesting your data and using that to feed people information about how they can develop partnerships. Is that what I’m hearing?  Yeah. And I think a lot of it is also figuring out which playbooks and processes are repeatable, documenting them better, and then educating the team around them. For example, with our fractional CFOs, we want to be in the board meeting. If we can be in the board meeting, A, we can help clients answer questions about their finances more easily, and B, it’s good to have visibility into what the board is saying about the business and where they want to go.  Then, obviously, the VCs are going to say, “Oh, great, this is Ian at Finvisor.” If he reaches out to me about a partnership, they’re going to have a better understanding of what we do because they’ve been in the room with us—or they’ve been in a virtual or in-person boardroom with us.  So you’re basically sharing the playbook so that they have a better understanding of what they can refer you for. Correct. Yeah.  So, switching gears here, Noah, what’s one thing that you’re trying to actively figure out in your business right now?  I mean, the question everyone is trying to figure out, at least in my space, is how they’re going to use AI in some fashion. That’s the kind of million-dollar question everyone keeps talking about—AI in accounting, AI in finance. Right now, we’re really structured in how we’re trying to use it and apply it. But the question I have is, what’s the next year going to look like? What’s five years going to look like as this technology gets more legs and more trust behind it? We’re pretty intentional about what we’re building and how we’re using some of the newer technology with AI. But I think there’s a lot that, at least for me, you have to continue to iterate. The world today feels different than it did three months ago. I’d say for most of Finvisor’s history—and this has been 12 years—it hasn’t felt like that, where a year later things might feel marginally different because we’re maybe 20% bigger or whatever might have happened.  Now, I think there’s a lot more excitement and unknown around technology and how it can either make people more efficient or help highlight and surface better issues that clients need to talk through. But I also feel like we’re in a moment where everyone’s trying to throw AI into every technology. So we're also trying to stay true to who we are, which is people first, relationships first—technology powering us, not being the solution.Share on X  So as you’re scaling AI to improve the information that your people have, your CFOs have, that presumably is going to lead to people doing less of the mechanical, repeatable tasks and more of the judgment tasks. So how do you scale judgment as you’re scaling the impact with AI?  On our side, I think it’s A, trying to organize and structure the data coming in. B, trying to create tooling that isn’t unique to one client but is built in a way that can be customized for each customer. A lot of the firms I talk to that are in the Finvisor space just take a blanket approach—turn Claude on for every fractional CFO, let them connect it to QuickBooks, and try to figure out their own playbooks.  That’s not how we’ve ever run the business. We don’t just hire accountants and let them run the accounting and see how the output turns out. We’re more focused on figuring out what is actually useful for review. Right now, I think AI has been most helpful around quality. It can definitely check that things are consistent and make sure edge cases are being caught.  I think we’re going to get to a future state where it’s not only making sure quality is at the 95th percentile of confidence, but also giving visibility into metrics like CAC, LTV, and churn—things that would normally take longer to pull together. Your fractional CFO might currently spend hours reviewing Stripe data or Shopify data to come to a conclusion. AI can cut out maybe 40% of that data-cleanup layer, where it’s like, “Okay, now they have the tools to dig in and understand what the underlying problem is,” instead of spending so much time cleaning up the data and getting everything organized.  So currently, at least my thesis is that it’s going to allow us to manage more clients because some of the day-to-day—I don’t want to call it busy work—but the work you have to do before you get to the exciting parts of the job will become more automated and less manual, like pulling data out of Stripe, Shopify, your CRM, or NetSuite.  So does that mean you’ll have a different type of people, maybe higher-level thinkers? Or do you think you can elevate your current team to that level?  Yeah. I think you’re… Sorry, I know I was originally answering this through the fractional CFO lens. Most of our fractional CFOs are already at the top of that organizational pyramid. For them, it’s really about helping them have cleaner data, better visibility into the actions they need to take, and better insight into what they should be reviewing and discussing with the client.  If I think more broadly about the back-office finance team, I do think a lot of the more generalist staff accountant and AP specialist roles won’t be spending as much time on the day-to-day blocking and tackling. If a client has 1,000 transactions a month flowing through their bank and credit cards, historically that accountant would sit in QuickBooks Online clicking “Okay, okay, okay,” reviewing every transaction and coding it. Eighty percent of those transactions will simply be coded automatically in real time as they come in. That leaves them to focus on the 20% that actually requires human judgment.  For me, the question is, can we continue to empower those people to be more impactful with that 20%? Are they the right people for that 20%? We’ve always tried to hire people who are proactive and broader thinkers, so I think we have the right team to step into that. If we’d built a traditional BPO model with an outsourced accounting team made up of people who were really just coding transactions at a basic level, I’d be more worried because getting those people to step up and handle edge cases is difficult.  But that’s not how we’ve historically built Finvisor. We’ve always tried to find people who are a little more… I’d rather hire an A-plus player than a B-player just because there’s some savings in the cost structure. I’d rather have the right people who can perform 80% of the time when they’re at bat than just hire someone because they’re cheaper.  Yeah.  Wrong baseball analogy there, but yeah.  Yeah, I understand. So you have A-plus people. Maybe the people who are doing more bookkeeping-type services—their jobs may become automated—but your A-players are going to have best-in-class information, and they can serve more clients that way.  Yeah. I still think that if you think about the typical accounting structure—if you’re working in-house and you have a bookkeeper and a controller—it’s still helpful. Depending on the size of the company, if you’re a small company, you probably won’t need that bookkeeper.  The controller can handle the edge cases and close the books. But at a certain scale, you’ll still want that junior resource supporting the controller so the controller can focus on the higher-level, more strategic work. I think people will simply be able to do more with less if they’re the right person. There will be people who, if they aren’t good at staying on their toes and figuring out edge cases, won’t be the right fit.  AI will probably replace some of those roles. But I think there’s a great opportunity for people who can think more strategically. They don’t have to be a CFO. They can just be a really smart bookkeeper who’s good at handling edge cases. They’ll simply be able to manage three times as many clients as they could when they had to code every single transaction.  Okay. If you had a magic wand and you could fix one thing in your business over the next 12 months, what would it be?  One area that we probably haven’t prioritized enough because of growth is SEO, AEO, and our overall sales build-out. Our paid advertising hasn’t been the strongest part of our business because it hasn’t been the top priority. If I had a magic wand, I’d have someone clean up our SEO and AEO visibility because I know clients love us and we do great work, but I don’t think we’re showing up the way I’d like from an SEO and AEO perspective. So that would be it. Yeah.  Yeah. Yeah. Love it. So, who are your ideal customers? Who do you want knocking on your door? Is it venture-backed companies primarily, or do you also work with private company founders? Who are your sweet-spot customers?  A lot of our clients are going to be in that 5-to-50-employee range, where they don’t need a full-time back office, a full-time accountant, a full-time CFO, or a full-time payroll specialist, but they need someone to own those roles. That way, we can put together the right Finvisor team to support them. We’ve intentionally made ourselves pretty modular, so while the largest group of our clients is in the tech VC world, we also have a lot of SMBs—law firms, beauty businesses, and other professional services businesses.  I would say that, if you looked at the Finvisor client base as a whole, you’d probably see a lot of startups. But we’re also starting to see more SMBs and more traditional businesses that don’t have VC funding but still need help with their accounting, bookkeeping, and modernizing their back office. So it’s a bit of both. Most of our clients are going to be in that 10-to-50- or 100-employee range, where they’re complex enough that they care about their financials and want to understand what they spent last month, where they’re going, and how they’re going to get there.  Earlier-stage companies are sometimes just a little too early. If you’re a one- or two-person company with just an idea, there’s a reason people think about their financials on more of a cash basis. They can think about the five clients they’re working with. Their bank balance ties pretty closely to their financials. There’s not a huge difference between the two when you’re a sole proprietor.  But as you start to evolve, that’s where Finvisor can provide more value. For all of our clients, we do accrual accounting, so we’re recognizing your revenue and your costs over the life of the service. As you start to grow and build, that’s really helpful. Obviously, if you’re at day one, it’s less impactful because you’re living more day to day, week to week, and month to month.  Steve Preda: Okay. So if we have those kinds of companies—which we do among our listeners—and they hear about this and want to fix their back office and outsource it to a reliable partner who can help them own those functions and give them good advice, what’s the best entry point? Where should they go, and how can they connect with you personally as well?  Yeah. hello@finvisor.com comes to me and the sales team. There’s probably a 95% chance you’ll talk to me if you reach out because I still love connecting with most new businesses that come through the door. The other area I wanted to call out that could be helpful for businesses is PEOs. PEOs are great, but I think at some point clients need to graduate from the PEO, and Finvisor is uniquely positioned to be both your insurance broker—helping you quote large-group plans—and your payroll and HR team to help you leave the PEO.  For a lot of our clients, once they pass that 100-employee mark, it’s like, “Great, we now qualify for a large-group plan,” which might have better rates than what they’re getting through the PEO. They just don’t have the team or bandwidth to get off the PEO. We’ll come alongside those larger companies and say, “Great, let’s quote a large-group plan for you. We’ll also put together a transition plan to register you in the 20 states where your employees are currently located.  We’ll make sure you get your workers’ compensation and employment practices liability insurance in place so there’s really no difference—apples to apples—from being in the PEO to running your own payroll.” We help with that transition because I’m always surprised to see companies with hundreds of employees still on a PEO, where the savings could be in the hundreds of thousands of dollars if they left. They just don’t have the internal team because they’ve always been on a PEO. They’ve never had to do state registrations, so they don’t know how to do them. Because of that, they’re usually not looking for an alternative path to get off that structure. We can at least review it with them and help them out if it’s a good fit. And just to remind our listeners what a PEO is, in case they don’t know.  Oh, sorry. Yeah. A PEO is a Professional Employer Organization. If you’ve heard of companies like TriNet or Justworks, they’re PEOs. In the health insurance space, there are four primary ways you can get health insurance. Most companies start with small-group plans in the early days because they’re state-mandated. For example, in California, if you’re under 100 employees, the rates my company gets would be the same rates Steve’s company gets if we’re both under 100 employees and we’re asking Blue Shield for a quote from the same ZIP code. That’s small-group insurance.  Then there’s level-funded, where carriers quote specifically based on your employee group. There’s large-group, which is somewhat similar but designed for larger organizations. Then there’s the PEO. Let’s say you’re a 10-person company. You don’t have enough employees to qualify for large-group health insurance, which is usually discounted because the risk is spread across hundreds of employees. The PEO says, “We’ll employ your team. Instead of you directly employing 10 people and buying health insurance for only those 10 people, we’ll employ your team and give you rates based on the 10,000 employees we already have.” PEOs are really popular in places like California and New York, where health insurance is very expensive.  But once you get above about 100 employees, you can usually qualify for your own large-group rates, which are similar to what the PEO is getting. The difference is that the PEO is generally marking up those rates because they need to make a margin on the plan. You can often get those rates directly yourself.  Yeah. That makes perfect sense. Okay. So if you’re listening to this and you’re building a venture-backed startup, or you’re the founder of a professional services firm, a law firm, or another small business with 10 to 100 employees, and you don’t yet have the budget—or maybe you simply don’t need—a full-time CFO, insurance advisor, HR leader, and other functional specialists, then reach out to Noah and Finvisor.  Check out what they have to offer and see what services might be a good fit for your business. Thanks, Noah, for coming on the show and sharing your expertise. It’s fascinating to see how this field is evolving, how you’re tapping into technology, and how you’re focusing on the highest-quality CFOs to help your clients. If you enjoyed this conversation, stay tuned.  Follow us on YouTube, Apple Podcasts, or wherever you get your podcasts. Make sure you don’t miss an episode. Every week, we bring you exciting entrepreneurs and their best management frameworks. Thanks for coming, Noah, and thanks for listening.  Thanks, Steve. Appreciate it. Important Links: Noah's LinkedIn Noah's  website Noah's email: hello@finvisor.com

O Vitória foi derrotado pelo Palmeiras por 4 a 0, no Barradão, pela 21ª rodada da Série A, em uma partida marcada por forte contestação à arbitragem. O Leão da Barra teve dois jogadores expulsos, Cacá e Luan Cândido, em lances com participação rigorosa do VAR. Do outro lado, a reclamação rubro-negra fica em torno […]

Le sujet :L'IA va changer le monde du business. Ce n'est plus une prophétie mais une certitude. La question est de savoir déceler les gagnants des perdants.Face à l'explosion du nombre de SaaS créés avec l'IA, l'évolution des process avec l'agentique et l'émergence de licornes spécialisées, comment reconnaître les bons des mauvais élèves ?L'invité du jour :Paul-Antoine Tual accompagne les PME et ETI dans leur transformation IA. Au micro de Matthieu Stefani, il analyse comment les entreprises ont pris le virage de l'intelligence artificielle pour identifier les futurs gagnants et les secteurs menacés par une bulle imminente.Les références :Junyr, l'ERP européen avec son usine à agents : www.junyr.appArticle avec l'étude complète de la maturité IA du Top 10 du CAC 40 et du Nasdaq (les palmarès détaillés et la méthodologie) : paulantoinetual.fr/blog/cac-40-vs-nasdaq-top-10https://deathbyclawd.com/Chapitres :00:00:00 : La transition est en cours00:06:12 : Les modèles d'IA deviennent des commodités00:09:12 : Les IA peuvent être interdites : on entre en eaux troubles00:11:29 : L'avènement de l'agentique : quels secteurs seront ravagés ?00:21:39 : La grille de lecture pour un investisseur : comprendre quelles entreprises vont survivre00:28:38 : Les questions à se poser impérativement avant d'investir dans une entreprise en 202600:33:32 : Les menaces existentielles sur les grandes entreprises de l'IA00:41:11 : Ce qui va changer dans 2 ans00:44:44 : Les Big Tech sont-elles survalorisées ?00:49:34 : Pourquoi l'intégration de l'IA est une condition de survie pour les entreprises00:57:51 : Quelles entreprises sont à l'abri en cas d'éclatement de la bulle ?Merci à notre partenaire Fundora de soutenir la Martingale.Allez sur fundora.fr et prenez le contrôle de vos investissements.Fundora est une plateforme d'investissement. La valeur de vos placements peut augmenter ou diminuer. Votre capital est assujetti à un risque.La libre antenne de votre podcast préféré, Allo La Martingale, a désormais son propre flux ! Abonnez-vous sur Spotify, Apple Podcasts ou votre plafeforme audio favorite pour ne manquer aucun nouvel épisode. Pour s'abonner à la newsletter, c'est ici : https://lamartingale.io/ La Martingale, c'est aussi un assistant IA qui vous apporte des réponses éclairées issues des interventions des experts passés au micro du podcast. Pour tester, direction https://beta.lamartingale.ioLa Martingale est un média d'Orso Media. Vous souhaitez entrer en contact avec a rédaction ? Ou nous soumettre une collaboration ? Ecrivez-nous ici : https://orsomedia.io/contactHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Welcome to The Animal Chiropractic Clinic Chatter Podcast!

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.I'm joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.We'll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you'll learn:- Why brand search campaigns can hide true marketing performance- How cutting Amazon ad spend increased sales volume- The importance of tracking blended CAC and MER- Why channel-specific ROAS targets limit growth- How Meta creates demand that Google and Amazon capture later- Using native advertising to unlock colder audiences- How connected TV supports multi-channel growth- How proactive agency strategy builds client trust- Why mature brands need diversified acquisition channelsMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Sales and marketing are supposed to work together, but in most companies, they don't. Not to the level your revenue actually needs. In this episode, I sat down with Mark Kapczynski, co-founder of Kontrol Media and author of Everyone Sells, to talk about practical, sometimes unconventional ways to get these two teams pulling in the same direction.Why Sales and Marketing Still Don't Work TogetherTraditional marketing was built around brand awareness, not revenue. That history still shapes how a lot of teams operate today.Marketing budgets are getting cut because leadership now expects marketing to prove its impact on revenue, not just visibility.Sales and marketing need to see each other as one team working toward the same goal, not two departments with separate scorecards.Give Sales and Marketing One Shared GoalMost companies still measure marketing on traffic and awareness, while sales is measured strictly on closed revenue.Mark says both teams need a shared goal tied to revenue, whether that's new logos, higher customer lifetime value, or overall revenue growth.Marketing pay structures need to change too. Straight salary with a small year end bonus doesn't give marketers the same stake in closing deals that commission gives salespeople.Meet on the Pipeline Two or Three Times a WeekSales and marketing can't just hand off leads and hope for the best.Mark recommends meeting regularly, two or three times a week, to review the pipeline together.These meetings should cover what made one lead higher quality than another, and what's holding up deals that are stuck.Track the Metrics That Actually MatterCustomer acquisition cost (CAC) and lifetime value (LTV) should be shared numbers between sales and marketing, especially for enterprise deals.Return on ad spend (ROAS) shows whether marketing's paid spend is actually working. Mark looks for four to five times return.Time to close and number of touch points are also worth tracking together.Let Marketing Support the Close, Not Own ItMarketing shouldn't be responsible for closing deals. Contracts, legal terms, and pricing sit outside their lane.But marketing can stay involved right up until the customer gives a verbal yes, supporting the salesperson the whole way.Use What Marketing Is Already Great AtMarketers are natural storytellers. Salespeople tend to be more transactional and want to close fast.Marketing can help build trust and consistency across every touch point, so a prospect hears the same story from sales, marketing, and leadership.Nurturing is another area marketing can own. Not every prospect is ready to buy today, and marketing has the tools and patience to stay engaged until they are.The Big Takeaway: Everyone SellsMark's core message ties back to his book, Everyone Sells. Every person in a company plays a role in the sales process, not just the sales team.When only one department is expected to carry the entire revenue goal, the business underperforms."Sales and marketing are peanut butter and chocolate. They have to work well together, otherwise you just have two silos going two different directions with two sets of goals." — Mark KapczynskiResourcesLearn more about Mark's company, Kontrol Media.Connect with Mark Kapczynski on LinkedIn.Check out Mark's book, Everyone Sells (Including AI): How to Influence Anyone, Anywhere, Anytime.Join our LinkedIn cohort and learn to prospect the right way.Keep track of your sales activity and boost your results with the Prospect Pro sales tool.Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Nationally, 1 in 7 children is abused before their 18th birthday, and there are over 19,000 reports of child abuse and neglect annually in Cuyahoga County alone. To help address these issues, Canopy Child Advocacy Center (CAC) opened its doors in Cuyahoga County in 2018. It was the last urban county in the country to establish a CAC, a national model for helping children and families affected by abuse and neglect.rnrnBefore the CAC, and in communities without a CAC, an abused child would have to tell their story an average of nine times to receive the services and support necessary to begin the healing process. And some abused and neglected children do not receive services at all. The innovative CAC model reduces potential trauma for children and families impacted by child abuse by having clients come to one child-friendly, trauma-informed location when they receive services and resources to begin the healing process. Today, Canopy CAC serves nearly 5,000 children and families affected by abuse and neglect, and behind every one of those numbers is a child who was believed, supported, and given a chance to heal.rnrnJoin us at the City Club as we hear directly from Jennifer Johnson, Executive Director of Canopy Child Advocacy Center, on how they are advancing child safety, addressing abuse, and supporting healing of the region's youngest victims.

This week on Sinica, a rare treat: an in-person recording from Beijing with two dear friends who happen to be two of the very best in the business on technology and China — Samm Sacks and Paul Triolo, fresh off the exhibition floor of the World Artificial Intelligence Conference in Shanghai. We dig into Xi Jinping's first in-person WAIC appearance and his most extensive statement on AI to date, the launch of the World AI Cooperation Organization, Moonshot's release of Kimi K3, the Trump administration's reported push to shut Chinese open-weight models out of the U.S. market, the coming age of agents, the untranslatable problem of ānquán, and what to expect from the first U.S.-China AI dialogue in September.8:51 – The view from the floor: heat, humidity, robot boxing grandmas, WeChat-gated free water, and the "AI+" vibe — why WAIC 2026 felt less like an AI conference than a sector-by-sector snapshot of China's entire economy being supercharged with AI, with attendance swelling to some 200,000 tickets16:32 – Why Xi showed up: what the leader's first in-person WAIC appearance and his most extensive AI statement to date signal, and why domestic drivers matter as much as geopolitics18:01 – Chapter and verse: which phrases from the speech will be put to work in the system — "secure and orderly development" and the governance of agents, and Xi's strikingly extensive language on AI safety after China was frozen out of the Paris process22:26 – The ānquán problem: one word meaning both "safety" and "security," the three buckets of AI risk, and how China's safety community has moved from bias and deepfakes toward CBRN and loss-of-control concerns — Black Mirror versus Star Trek28:14 – Shanghai's baby: how WAIC's ownership structure differs from the CAC-run World Internet Conference in Wuzhen, Chen Jining's very visible host duties, and whether the center of gravity in AI policy is shifting to the Yangtze River Delta30:05 – WAICO: what the new World AI Cooperation Organization with its 29 founding members is actually for, Xi's concrete deliverables for the Global South — 5,000 AI training slots, regional cooperation centers, the MAZU early-warning system — and healthy skepticism about follow-through34:39 – Kimi K3: what's technically significant in Moonshot's big new model, why it's the fourth arguably frontier-class Chinese release in a single month, the two-way traffic in distillation accusations, and what it all says about the state of the frontier gap four years into export controls40:33 – Washington reacts: the reported menu of options for shutting Chinese open-weight models out of the U.S. — entity listings, a draft executive order, supply-chain security authorities — and why none of the tools actually fit the problem49:36 – Strange bedfellows: David Sacks versus the "closed lab duopoly," the FUD strategy, why some 80% of Andreessen Horowitz portfolio companies reportedly run on Chinese open models, and how gating U.S. frontier models while Chinese weights flow freely supercharges the AI sovereignty argument worldwide54:55 – The model is infrastructure, the agent is the product: the ByteDance–ZTE agentic phone, the CAC's new initiative on agent trust and interoperability, and why agents fused into operating systems upend both super-app walled gardens and China's data protection regime1:02:27 – An exegesis of kěkòng: the many meanings of "controllable," the long history of ānquán kěkòng in Chinese tech policy, and the unanswered question of who — CAC, NDRC, or somebody new — actually owns AI safety in either system1:08:54 – The road to September: what to expect from the first U.S.-China AI dialogue, why Mythos tops the Chinese grievance list, the securitization feedback loop that starves trust-and-safety advocates of resources on both sides, and why recursive self-improvement makes this feel like a last, best chancePaying It ForwardPaul nominates Tony Peng, whose Substack RecodeChinaAI offers sharp, well-written analysis of the application side of China's AI industry — part of an impressive new generation of independent China tech writers. Samm gives a shout-out to Professor Zhu Yue of Tongji University Law School, published in Science and doing pioneering work at the intersection of disability law and AI law.RecommendationsSamm: The Land and Its People by David Sedaris — laugh-out-loud funny, especially the "Enough is Enough" chapter; Transcription by Ben Lerner, a perfect small novel about fathers, sons, memory, and technology as enabler or disabler of connection; and Didion and Babitz, on Joan Didion and Eve Babitz and the 1970s California rock scene.Paul: The Party's Interests Come First by Joseph Torigian — dense but beautifully written, and essential for understanding the current Chinese leadership.Kaiser: A fiction-only summer! Stoner by John Williams, a small life told most grandly in some of the most beautiful sentence-level writing anywhere; Gilead by Marilynne Robinson, an epistolary novel dense with distilled wisdom from a dying Iowa minister; and Wang Xiaobo's The Golden Age (黄金时代) in Yan Yan's excellent new translation — bawdy, hilarious, and super Beijing-y despite its Cultural Revolution setting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer acquisition costs have climbed dramatically over the past few years, but spending more on advertising isn't always the answer. In many cases, rising CAC is a symptom of hidden leaks in your marketing strategy that prevent more prospects from becoming customers. In this episode, Sonia Thompson breaks down the four hidden leaks that drive up customer acquisition costs—and, more importantly, how to fix them. You'll learn how friction in the customer experience, fragmented media and discovery, ad fatigue, and ineffective brand messaging quietly reduce conversions and increase the cost of acquiring new customers. In this episode, you'll learn: Why customer acquisition costs continue to rise for brands across industries How customer experience friction hurts conversion rates and marketing ROI Why today's consumers discover brands differently than they did just a few years ago How ad fatigue reduces campaign performance and what to do about it Why brand messaging must answer, "Is this for someone like me?" before customers will consider your brand Practical ways to improve your customer acquisition strategy without simply increasing your marketing budget If you're looking to improve conversion rates, lower customer acquisition costs, and build a more effective growth marketing strategy, this episode will help you identify where your marketing is leaking—and how to start fixing it. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Chat about Mosaic Message Mapping: sonia@soniaethompson.com

On this episode of Run the Numbers, CJ sits down with Datadog SVP of FP&A AJ Ljubich to break down the four stages of a world-class finance team.—SPONSORS:Brex is an intelligent finance platform with AI-powered agents that capture expenses automatically, enforce policy before the spend happens, and close your books in minutes instead of weeks. 35,000+ companies like OpenAI, Coinbase, Anthropic, and DoorDash already run on Brex. It's time to get Brex AF. Learn more at https://www.brex.com/metricsAnrok is the sales tax platform that watches your exposure everywhere, automates compliance, and flags risk before it turns into a surprise back-tax letter from a state you've never set foot in. Companies like Anthropic, Notion, and Vanta already trust Anrok to stay ahead of rules that move faster than any spreadsheet can. Talk to a sales tax expert for a personalized exposure estimate at https://www.anrok.com/rtnRightRev is an automated revenue recognition platform that lets your product team ship new pricing without asking finance for permission, and your sales team close deals without creating downstream chaos. Check out their free tool at calculator.rightrev.com It scores your rev rec process, shows what's exposing you to risk, and tells you exactly where to focus before it bites you in the rear end. Check it out at https://calculator.rightrev.comPulley is an equity management platform that lets you issue options, model dilution, and complete 409As without your cap table turning into a spreadsheet disaster. Founders raising, hiring, and scaling use Pulley to keep equity clean and stay focused on building. Learn more or request a demo at https://pulley.com/mostlymetricsRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjMaximor is an autonomous finance platform that runs order-to-cash, procure-to-pay, the close, cash management, and reporting on self-learning agents instead of a dozen disconnected tools. One PE-backed customer cut their close in half, took audit findings from seven to zero, and cut back-office costs by 70% in six months. You pay for outcomes, not seats. See it at https://www.maximor.ai/—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/aj-ljubich-cfa-727ab912/Company: https://www.datadoghq.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and Intro2:42 FP&A as a product team4:53 The five pillars of AJ's team6:39 How far FP&A has come7:33 How do you know you're doing a good job?10:20 FP&A as the dashboard, not the engine10:20 Sponsors — Brex | Anrok | RightRev13:18 The four-stage FP&A maturity model16:00 Can you reach all four stages at Series B?16:45 Why AJ holds weekly forecast meetings18:24 How often to actually change the forecast21:42 Sponsors — Pulley | Rillet | Maximor24:49 Single source of truth: still on the vision board26:12 AI and the self-serve data risk26:21 CAC payback over LTV to CAC29:39 Inside sales vs. enterprise payback comparison31:47 Finance as the yes, but people34:02 FP&A vs. IR: which is harder?36:14 How IR makes you a better FP&A leader37:19 Is the IR profile shifting?42:01 IPOs are branding events, not finish lines43:27 The Datadog IPO during the WeWork meltdown45:15 Career philosophy: do great work where you are49:52 Datadog didn't have a role for AJ when he started52:16 Lightning round52:24 Screwed up: forgot the currency guy54:37 Finance software stack56:16 Advice to younger self57:13 Credits

Can a company gain millions of customers and still be guaranteed to fail?In this episode of Corporate Finance Explained, we break down the unit economics behind sustainable business growth and explain why revenue growth alone is one of the most misleading metrics in corporate finance. Through real-world case studies including MoviePass, Netflix, Amazon Prime, Salesforce, and Blue Apron, we explore how the strongest companies create long-term value while others collapse under the weight of unsustainable economics.You'll learn why finance professionals rely on metrics like Lifetime Value (LTV), Customer Acquisition Cost (CAC), churn rate, cohort analysis, and CAC payback period to evaluate whether a business model can actually scale. We also explain the famous LTV:CAC ratio, why the ideal range matters, and how retention drives long-term profitability.

Before menopause, our risk of heart disease is HALF what a man's is. Within a few years of our last period, it is EQUAL. By our seventies, it is HIGHER. So why is nobody screening us for it? This is the conversation midlife women have been waiting for. I sat down with Dr. Jayne Morgan, a research cardiologist and Vice President of Medical Affairs at Hello Heart, who is calling out menopause itself as the most missed opportunity in preventive cardiology. She is the creator of the Stairwell Chronicles, a science communicator who translates complex cardiology into kitchen-table language, and she has spent 25+ years researching what is actually happening to our hearts in midlife. This is our fourth cardiologist on the show. And she is different. She brings the research, the data, and a fierce honesty about why our healthcare system was built around the male body, and what we do about it now.   WE GO DEEP ON: • Why menopause is a CARDIOVASCULAR event, not a gynecologic footnote • The half / equal / greater stat that every midlife woman needs to memorize • The 37-minute delay women face in the ER for cardiac care, and the exact phrase that gets you seen • Why hot flashes, night sweats, palpitations, and brain fog are cardiovascular signals, not just inconveniences • What estrogen actually does for your heart and what happens when it drops, and the 10-year HRT window • Her take on statins, the online backlash, and what the research actually says about LDL • What to do if you tried a statin and felt terrible — • Why it is LDL AND insulin resistance AND inflammation — not one versus the other • The labs to demand: ApoB, Lp(a), hs-CRP, fasting insulin, CAC scan • Why women were excluded from cardiovascular clinical trials until 1993, and how that built the entire field on the wrong data • The exact advocacy phrase that gets your concern documented in your chart • Three things you can do this week that actually move the needle   This is not a doom episode. This is the conversation you bring to your doctor tomorrow.   TIMESTAMPS: • 00:00 — Why menopause is a cardiovascular event • 12:00 — The symptoms women miss and the 37-minute ER delay • 26:00 — Estrogen, HRT and the 10-year window • 42:00 — LDL, cholesterol and the statin debate • 54:00 — What to test, what to track, what to demand • 66:00 — Health equity and self-advocacy • 76:00 — Three things this week   Catch the full episode on YOUTUBE HERE: https://bit.ly/MidlifeConversationsYouTube    Learn More About Dr. Jayne Morgan  Instagram ➜ http://www.instagram.com/drjaynemorgan   Website ➜   https://drjaynemorgan.com/ Hello Heart➜   https://www.helloheart.com/      Thank you to our show sponsors:  LEELA QUANTUM:  Get 10% off your first Leela Quantum order with the code NatalieJill at checkout  at https://midlifeconversations.com/leela TIMELINE: Timeline is offering 20% off your order of Mitopure! Go to https://timeline.com/NATALIEJILL  BIOPTIMIZERS: Stop settling for one form of magnesium when your body needs all 7. This one has them all! Get yours at https://bioptimizers.com/nataliejill  and use code NATALIEJILL to save  Free Gifts for being a listener of Midlife Conversations! Mastering the Midlife Midsection Guide: https://theflatbellyguide.com/ Age Optimizing and Supplement Guide: https://ageoptimizer.com   Connect with me on social media! Instagram: www.Instagram.com/Nataliejllfit Facebook: www.Facebook.com/Nataliejillfit   For advertising inquiries: https://www.category3.ca/  Disclaimer: Information provided in the Midlife Conversations podcast is for informational purposes only. This information is NOT intended as a substitute for the advice provided by your physician or other healthcare professional. Do not use the information provided in this podcast for diagnosing or treating a health problem or disease, or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before making any changes to your current regimen.  Information provided in this podcast and the use of any products or services related to this podcast does not create a client-patient relationship between you and the host of Midlife Conversations or you and any doctor or provider interviewed and featured on this show. Information and statements may have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent ANY disease. Advertising Disclosure: Some episodes of Midlife Conversations may be sponsored by products or services discussed during the show. The host may receive compensation for such advertisements or if you purchase products through affiliate links. Opinions expressed about products or services are those of the host and/or guests and do not necessarily reflect the views of any sponsor. Sponsorship does not imply endorsement of any product or service by healthcare professionals featured on this podcast.

Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit. In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] What is customer acquisition cost (CAC)? [01:24] The hidden costs behind every new customer [05:23] How do you track customer acquisition cost? [06:38] Why drive time quietly destroys profit [08:52] How upsells and downsells lower your CAC [10:04] Why shared leads cost more than you think [12:44] Common customer acquisition cost misconceptions [14:46] How to track and test your best marketing channels [19:45] Which marketing channels should new businesses choose? [21:21] How lead attribution improves marketing ROI [22:48] Which marketing channels should contractors avoid? [22:57] How to qualify leads before wasting time

Recorded live at the Retail Collective Summit, this episode features Ryan Napierski, CEO of Nu Skin, as he outlines his 30-year journey from working in the call center to steering a global corporate empire spanning 50 countries. Ryan delivers an unvarnished masterclass in corporate survival, detailing how a sudden industry-wide ban in China forced the company to completely shift its direct-selling model toward technology investments and integrated brand building. He also shares how a near-fatal backcountry snowboarding accident shattered three vertebrae in his neck and profoundly redefined his leadership lens. The discussion maps out his framework for navigating the rapidly growing $6.8 trillion global wellness economy. Ryan breaks down "Unit Economics 2.0," explaining how AI-driven ad spend is causing a massive inflation in customer acquisition costs (CAC) for direct-to-consumer (DTC) brands. He pulls back the curtain on Nu Skin's strategic $275 million exit of the platform Mavely, proving why nano-influencers with sub-1,000 followers deliver vastly higher conversion rates than expensive macro-influencers. Finally, Ryan addresses the challenge of managing channel conflict as a legacy MLM entity scales into a highly integrated, modern omnichannel strategy.  

Claude Mythos scrambled American AI policy, leaving us with what Dean Ball calls a de facto involuntary licensing regime from the administration that promised us the opposite. Zhipu's cofounder says China will have a Mythos-class model before the end of the year; IAPS says February 2027. Either way, Beijing is about to face down the same question, but unlike Washington, it already has a form to fill out. Guests: Kevin Xu of Interconnected. Matt Sheehan, a fellow at the Carnegie Endowment. We discuss… Why China's answer to Mythos will look like Glasswing — but started by the state, not a lab, with government ministries and central SOEs first in line Whether the CAC's content-testing regime can absorb cyber, and why a Chinese lab dropping a frontier model without a heads-up would be "very bold and self-destructive behavior" The mixed signals on open source — a Reuters report on MOFCOM and NDRC weighing export controls on model weights, versus Minimax and Zhipu founders publicly doubling down, with Xi's WAIC speech as the tiebreaker Whether open weights even matter when running a frontier model adversarially requires a datacenter, and the case that lighting the dark park makes it safer What the US and China can actually agree on — non-state actors, eval methodology sharing, and why labor displacement lessons don't travel Companion-app regulation flowing from Sacramento and Albany to Beijing, the AI policy brain drain into the labs, and whether Sam Altman's five percent is American state capitalism or just a Trump thing song: https://suno.com/s/xZE1pIKrVBtCfTBO Learn more about your ad choices. Visit megaphone.fm/adchoices

Learning how to win a government contract starts with something most small businesses overlook entirely: making sure the government can actually find you. In this live GovCon Giants Q&A, Eric Coffie and co-host Maria Martinez bring real audience members on stage to troubleshoot their SAM.gov profiles, pricing strategy, and search for buyers in real time, live on air. Learn why an incomplete Dynamic Small Business Search (DSBS) profile makes you invisible to contracting officers searching by keyword Discover the difference between a capability narrative and a capability statement, and where to actually enter one inside SAM.gov Understand how to use PSC codes, NAICS codes, FPDS, and USAspending.gov to identify which companies are already winning contracts in your industry Hear real stories from small business owners on trucking and transportation contracts, including Crowley freight lanes and disaster relief hauling Get pricing guidance for government bids, including why requesting a debrief after a loss can reveal exactly what to fix next time EPISODE CHAPTERS: 0:00 - Sponsor reads for Mindy AI and Encore Funding 1:15 - Welcome to the live Wednesday Q&A session 4:01 - Academy 3.0 cohort and workforce program overview 8:24 - Finding a government contracting attorney recommendation 9:52 - Researching which agencies buy your product or service 15:08 - Joint venturing success story from a lighting contractor 25:38 - Finding the right buyers for trucking and transportation work 35:00 - Getting your back office and CAC industry ready 44:38 - Understanding NAICS codes versus cage codes in SAM 46:55 - Why your DSBS capability narrative matters for search 59:03 - Using PSC codes and FPDS to research competitor pricing 1:09:10 - Choosing between product sales and IT project management services 1:12:18 - Fixing a convoluted SBA capability narrative submission Learning how to navigate SAM.gov, research buyers, and price your bids correctly takes time most small business owners do not have. Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Claude Mythos scrambled American AI policy, leaving us with what Dean Ball calls a de facto involuntary licensing regime from the administration that promised us the opposite. Zhipu's cofounder says China will have a Mythos-class model before the end of the year; IAPS says February 2027. Either way, Beijing is about to face down the same question, but unlike Washington, it already has a form to fill out. Guests: Kevin Xu of Interconnected. Matt Sheehan, a fellow at the Carnegie Endowment. We discuss… Why China's answer to Mythos will look like Glasswing — but started by the state, not a lab, with government ministries and central SOEs first in line Whether the CAC's content-testing regime can absorb cyber, and why a Chinese lab dropping a frontier model without a heads-up would be "very bold and self-destructive behavior" The mixed signals on open source — a Reuters report on MOFCOM and NDRC weighing export controls on model weights, versus Minimax and Zhipu founders publicly doubling down, with Xi's WAIC speech as the tiebreaker Whether open weights even matter when running a frontier model adversarially requires a datacenter, and the case that lighting the dark park makes it safer What the US and China can actually agree on — non-state actors, eval methodology sharing, and why labor displacement lessons don't travel Companion-app regulation flowing from Sacramento and Albany to Beijing, the AI policy brain drain into the labs, and whether Sam Altman's five percent is American state capitalism or just a Trump thing song: https://suno.com/s/xZE1pIKrVBtCfTBO Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim and Chris welcome back returning guest Dr. Phillip Snider for a Q&A episode that plays a little differently than usual. Listener emails open a broader discussion of healthspan and lifespan, (including how wealth, genetics, and lifestyle factors shape longevity), retirement planning for longevity, and Dr. Snider’s recommendation for additional tests to help assess your health risks. (5:15) — George cautions that median longevity statistics are heavily influenced by wealth, genetics, and individual behavior, and shares CDC data showing life expectancy rises significantly once someone reaches age 65. (29:45) — A listener asks Dr. Snider to discuss the value of the cardiac calcium score in assessing longevity. She also asks about the science behind statins, including their effect on plaque stability and a possible link to reduced dementia risk. Show Notes: Dr. Snider’s list of recommended tests: CAC test (coronary artery calcium,) or heart scan – a noninvasive, low-dose CT scan that measures calcified plaque in your arteries to predict future heart attack risk. hsCRP (high-sensitivity C-reactive protein) – measures inflammation in the body related to cardiovascular disease risk. IL-6 (Interleukin-6) – elevated levels are associated with multiple conditions including cardiovascular disease, diabetes (insulin resistance), cancer, and autoimmune disorders.  The sample has to be frozen before sending to the lab for processing, so it may need to be collected at a hospital lab or free-standing lab facility rather than at a doctor’s office. MPO (Myeloperoxidase) – measures an enzyme found in white blood cells (neutrophils and macrophages). It is a key biomarker of inflammation and oxidative stress. In the bloodstream, high MPO levels indicate that immune cells are actively attacking vessel walls, making it a powerful predictor of cardiovascular disease and plaque instability. Lp-PLA2 (lipoprotein-associated phospholipase A2) – measures a specialized inflammatory enzyme highly concentrated in unstable, rupture-prone fatty plaques within your arteries. Unlike general inflammatory markers (like hs-CRP), Lp-PLA2 is specifically localized to inflammation of blood vessels. The post Healthspan and Retirement Planning for Longevity with Dr. Snider: Q&A #2628 appeared first on The Retirement and IRA Show.

Most founders are still stuck living in a chat window…and it's quietly costing them hours every day. In this episode, Nik shares his recent keynote from the 2026 Ecom AI Summit in NYC, breaking down exactly how he built "Jet Damon," his personal AI chief of staff, and the second brain system now running nearly every part of his business. Listen as Nik walks through the three stages most operators get stuck in on the way to real AI leverage, then goes step-by-step into how a Mac Mini running Hermes powers 20+ specialized agents, from copywriters to an e-commerce ops manager, each paired with a "senior" agent that reviews their work before anything ships. Nik prompts a full advertorial from scratch in real time, and shares the exact prompt he uses to onboard a brand-new agent in under two minutes, plus how his daily "cockpit" report flags revenue dips, rising CAC, and competitor moves before he's even out of bed. If you're ready to stop checking five dashboards a day and start building a system that runs itself, this is the actual blueprint. And if you want to follow along with Nik's full slide deck, head over to https://jet.nik.co/ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

In today's episode, Randy Vawdrey dives into cardiovascular prevention with a special focus on coronary artery calcium (CAC) testing. He guides us through why traditional cardiovascular risk factors like LDL cholesterol, HDL, and BMI may not be as predictive of heart attack risk as once thought, and how CAC scores can provide a much clearer picture.You'll hear about the latest research, practical steps for interpreting CAC scores, and the lifestyle and supplemental interventions that can help halt the progression of cardiovascular disease. Enroll in the Master Class: Preventive Cardiology: Comprehensive & Integrative CV Risk Reduction with Randy Vawdrey, NP-C at https://pages.kharrazianinstitute.com/vawdrey-cardioTIMESTAMPS: 00:00 Discussing cardiac risk assessment factors05:50 Predictive value of CAC scores07:17 Understanding Agatston scores10:22 Boulder cardiologist's health tips13:52 Discussing methylfolic acid and statins16:42 Managing stress with coronary scores20:17 Podcast sponsor shout-out and disclaimersSupport this show http://supporter.acast.com/solving-the-puzzle-with-dr-datis-kharrazian. Hosted on Acast. See acast.com/privacy for more information.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it

Brian has been on a carnivore diet for almost 4 years. He was very overweight most of his adult life. In 2018, he developed A-Fib, and was having 2-3 paroxsymal A-Fib episodes per week before starting carnivore. Lower back and hip pain were so bad that he couldn't sleep longer than a couple of hours in bed at night. Brian also struggled with low energy, mild depression, joint pain, arthritis in his big toe, high triglycerides, low HDL, and low vitamin D. Within a few weeks on carnivore Brian was sleeping all night in bed, joint pain was going away, and he noticed A-Fib episodes were not happening. He lost 60 pounds in the first 3 months and 85 pounds over the first year and has maintained that weight loss since starting carnivore in July of 2022. Brian has gone over 3 1/2 years without a single A-Fib episode. His cardiologist has had him wear a heart monitor multiple times, including once for 30 days, and participate in a stress test and ultrasounds, showing no evidence of going into A-Fib anymore.  In November of 2025 Brian had a CAC scan and it was 0. His HDL is improved and triglycerides are way down. His Vitamin D level is normal, and no longer has issues with joint pain or arthritis in the big toe. Starting carnivore at age 48, Brian is now 52 years old and feeling better than he did in his 30's. Socials: YouTube - @wickivore Timestamps: 00:00 Trailer 00:22 Introduction 05:52 Increasing joint flare-ups 08:07 First heart diagnosis 09:41 Struggles with restrictive dieting 12:49 Discovering the Carnivore Diet 15:58 Discussing keto-friendly foods 20:48 Carnivore diet and joint health 24:30 Finding a flexible doctor 28:35 Personal transformation and health concerns 32:09 Positive changes after diet switch 35:13 Early days of carnivore diet 37:54 Carnivore diet's growing popularity 41:45 Impact of Joe Rogan on Diet Trends 43:41 Avoiding unhealthy products Join Revero now to regain your health: https://revero.com/YT Revero.com is an online medical clinic for treating chronic diseases with this root-cause approach of nutrition therapy. You can get access to medical providers, personalized nutrition therapy, biomarker tracking, lab testing, ongoing clinical care, and daily coaching. You will also learn everything you need with educational videos, hundreds of recipes, and articles to make this easy for you. Join the Revero team (medical providers, etc): https://revero.com/jobs ‪#Revero #ReveroHealth #shawnbaker  #Carnivorediet #MeatHeals #AnimalBased #ZeroCarb #DietCoach  #FatAdapted #Carnivore #sugarfree Disclaimer: The content on this channel is not medical advice. Please consult your healthcare provider.