Podcasts about cac

CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cauliflower Alley Club executive board member, David "The Difference" Lawson, joins The Palace to discuss the CAC 59th Reunion at Plaza Hotel & Casino Las Vegas, the Roast of Mick Foley, putting together Beynefit for Bey show, Chris Bey's rehab update, WrestleMania 41 and 42 in Las Vegas, Karrion Kross free agency theory, Nattie Neidhart vs. Natalya Neidhart, Rusev's return to WWE + more.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Malgré les mises en garde de François Bayrou sur une possible crise financière, la Bourse de Paris reste étonnamment calme. Si le CAC 40 demeure à la traîne par rapport aux autres grands indices européens, les investisseurs ne cèdent pas à la panique. Mais entre incertitudes politiques et fragilité de la dette française, la rentrée pourrait s'avérer mouvementée. L'analyse de Frédéric Rozier, co-responsable de la gestion portefeuille chez Mirabaud France. Ecorama du 1er septembre 2025, présenté par David Jacquot sur Boursorama.com Hébergé par Audion. Visitez https://www.audion.fm/fr/privacy-policy pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

"Send me a text"This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.Explores how higher CAC (Customer Acquisition Costs) can:Unlock premium marketing channelsAttract higher-quality customersCreate competitive advantagesEnable faster scalingImprove market positioningAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

65 -Evènementiel et culture du 1 au 8/9/2025 (détails dans podcast)Festival Trad'Azun du 5 au 7/9 à Arrens-Marsous https://tradazun.jimdofree.com/Festival de musiques traditionnelles ; stages, bals trad, concerts, balade contée etc…Festival des petites églises de montagne www.festivaldespetiteseglises.frLe 6/9 à 18h30, chapelle Ste Marie St Lary, concert « Trio Raisins et amandes »Le P'tit Festival de Sère-en Lavedan le 6/9, place de l'église : 17h30 Cie Histoire de Chanter, 19h bal gascon, 20h30 Orchestre National du Cholao, 22h CXK(rock occitan)Pyrénées Louron Air Festival (PLAF) du 5 au 7/9, bord du lac de Génos-Loudenvielle, week-end festif autour du vol libre https://plafvallouron.fr/« De Soulé à CAF avec entrain » du 2 au 13/9 (Les Maynats), 112 ans de ferroviaire à Bagnères : expositions, Conférences, spectacles https://maynats.org/?p=2075« 130 ans de la CGT ça se fête ! » les 4 et 5/9Le 4/9 à 20h30 CAC de Séméac, représentation théâtrale exceptionnelleLe 5/9 à 20h à la Gespe, concert Mr GREG(1° part) et « Fatals Picards »« C'est dans l'escalier » le 7/9, escaliers du Parc, Argelès-Gazost a/c 15h, lieu de rencontres et découvertes artistiquesLe Mois du Patrimoine en vallées d'Aure et du Louron : Le 4/9 à 18h, salle mairie Arreau, moment d'échanges avec Claude et Jean ESCUDECafé-Philo (Reliance en Bigorre) le 2/9 à 18h30, Echoppe des Galopins : « Le travail est-il la déchéance de l'homme libre ? »Table-ronde avec Céline DENJEAN et Céline SERVAT, autrices de romans policiers le 3/9 à 15h, médiathèque LannemezanConférences :Sur les femmes pyrénéennes de l'Histoire par Isaure GRATACOS le 2/9 à, 17h, salle conférences mairie de St Lary« La Retirada, l'exil des Espagnols en 1939 » par Patrick CLAUDE le 5/9 à 18h30 , cinéma Barèges Visites thématiques Musée Déportation et Résistance voir podcastForums associations le 6/9: Argelès, gymnase à 14h, Bagnères, Jardin des Vignaux de 10h à 16h, Espace Lumière St Lary de 9h30 à 12h30, Tarbes, Halle Marcadieu de 9h à 19h, Vic en Bigorre, stade Ménoni de 9h à 14hJournée Portes ouvertes le 3/9 de 13h à 19h au Conservatoire Henri Duparc et à l'Ecole de Musique de SéméacSalon du Bien-Être les 6 et 7/9, salle fêtes LannemezanSPECTACLES :Lac de Bours : « Les 3 mousquetaires » Cie Il est une fois, le 6/9 à 16h Paradis des Artistes Maubourguet : « Quelle chance on y est » le 6/9 à 20h30Tiers-Lieu Amassa Lourdes : scène ouverte et jam session le 4/9 a/c 19hConcerts :Bagnères : Les Voix du Cagire le 6/9 à 21h, église St VincentCapvern : Les Chanteurs des Baronnies le 5/9 à 20h30, église Ste TrinitéCauterets : Eths d'Azu le 4/9 à 21h à l'église et Trio Esta le 7/9 à 18h Nouveau Théâtre de la NatureMadiran : concert de chant espagnol Ensemble vocal Emergence le 7/9 à 17h, égliseAutres concerts église Mauléon-Barousse, St Lary, Vielle-Aure etc dans podcast  Cinéma : voir podcast Expositions dans podcastHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

CAC 0 takes a gut punch, ICD therapies cannot be surrogates for benefit, and two important trials from ESC are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I CAC 0 LDL-C and CVD Risk With CAC Score 0 https://academic.oup.com/eurheartj/advance-article/doi/10.1093/eurheartj/ehaf497/8228645 II ICD Therapies Contemporary ICD Benefit https://www.jacc.org/doi/10.1016/j.jacep.2025.06.028 PROFID Trial https://profid-project.eu/profid-ehra-trial/ MADIT-RIT Trial https://www.nejm.org/doi/full/10.1056/NEJMoa1211107 Declining Risk of Sudden Death in HF https://www.nejm.org/doi/full/10.1056/NEJMoa1609758 III Digit-HF DIGIT-HF Trial https://www.nejm.org/doi/full/10.1056/NEJMoa2415471 Digoxin–Mortality: Comparison in the DIG trial https://academic.oup.com/eurheartj/article/40/40/3336/5520008 IV POTCAST POTCAST trial https://www.nejm.org/doi/full/10.1056/NEJMoa2509542 ESC Preview IV HTN Guidelines New Blood Pressure Guidelines: 4 Things I Like and 2 Concerns  https://www.medscape.com/viewarticle/new-blood-pressure-guidelines-4-thing-i-and-2-concerns-2025a1000m1x You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Nvidia continue d'impressionner, même quand la société "déçoit". C'est l'un des enseignements de la soirée d'hier aux Etats-Unis, où les investisseurs attendaient les chiffres de l'entreprise la mieux valorisée du monde avec une certaine sérénité. En Europe, la situation politique française inquiète, même quand le CAC 40 s'offre un rebond de prestige inspiré par LVMH. Les regards vont désormais se tourner vers d'importantes statistiques prévues vendredi.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Most founders spend their first dollars on ads.Luke Hartelust did the opposite—and it worked.Before he even launched MNLY, a men's precision health brand, he secured a six-figure partnership with HYROX. No ads, no gimmicks—just a bold marketing play that gave him instant credibility, an audience of thousands, and a 2.2x ROI.In this week's episode, Luke shares his capital-efficient marketing playbook: ✅ How to use partnerships to buy trust and attention ✅ Why community is the most underrated growth channel ✅ How equity-based influencer deals can outscale ad budgetsThis is how Luke turned MNLY into a fast-rising DTC brand without a single paid ad campaign.

French political uncertainty sparks market jitters, sending European equities tumbling, with the CAC 40 falling a further 1.7% yesterday. In contrast, US stocks buck the trend despite concerns over the Fed's independence. Today, market participants will focus on upcoming corporate earnings, in particular Nvidia's quarterly results. And we have Dario Messi, Head of Fixed Income Research, on the show to discuss what Jackson Hole and the French confidence vote mean for bond markets, and what fixed income investors should do now.(00:00) - Introduction: Bernadette Anderko, Product & Investment Content (00:27) - Markets wrap-up: Jan Bopp, Product & Investment Content (05:52) - What Jackson Hole and the French confidence vote mean for bond markets: Dario Messi, Head of Fixed Income Research (11:30) - Closing remarks: Bernadette Anderko, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Overnight, the S&P500 advanced at the same magnitude as it slipped the day before. Industrials led among large cap segments, gaining momentum while at the other end of the leaderboard, staples declined the most. All US equity benchmarks closed in the green, with the Dow Jones also gaining more than 140 points or 0.3% and the tech-heavy Nasdaq up 0.2%. US investors weighed the latest quarterly earnings results from Nvidia. In extended trading, Nvidia's share price fell almost 3%, despite its results beating expectations, which has seen the S&P futures move lower as the company makes up approximately 8% of the S&P500. And as we near the end of the month, the S&P 500 and the Nasdaq are each up more than 2%, while Dow is up more than 3% this month. European markets closed mixed overnight. The German DAX down 0.44% and the FTSE100 down 0.11%. While France's CAC was up 0.44% and the STOXX600 closed just 0.1% higher. Locally yesterday, the ASX200 advanced 0.28% with materials and healthcare stocks in the lead, while consumer staples and technology declined the most.  What to watch today: Following the rally on Wall Street overnight, the SPI futures are suggesting that our local market will open only slightly higher this morning, with a 0.03% gain. And while we're nearing the end of reporting season, a long list of companies are due to release their earnings results today. The most watched will likely be Qantas today (ASX:QAN) with the major airline set the release its results this morning and gold a press conference at 9am. Wesfarmers (ASX:WES) will also be reporting today, the conglomerate that owns Bunnings, Officeworks, Kmart and others. And other share prices to watch will be Eagers Automotive (ASX:APE), Lynas Rare Earths (ASX:LYC), Mineral Resources (ASX:MIN), Nickel Industries (ASX:NIC), and Paladin Energy (ASX:PDN) just to name a few. And companies going ex-dividend today include Beach Energy (ASX:BPT), Deterra Royalties (ASX:DRR), REA Group (ASX:REA) and Woodside Energy (ASX:WDS). Remember this often sees share prices fall as investors take their profits. In commodities, Crude oil has gained 0.78% to US$63.74 per barrel recovering from a more than 2% drop, after US government data pointed to stronger-than-expected inventory declines. Crude stockpiles fell by 2.39 million barrels to 418.3 million, more than markets had anticipated. So watch energy producers today. The price of gold is higher just 0.08% to US$3,396.35 an ounce, hovering at a two-week high amid concerns over the Fed's independence as President Trump signalled a legal fight after seeking to remove Governor Lisa Cook over alleged misconduct.And iron ore is in the green higher at US$101.59, so watch iron ore miners today. Trading ideas:Following the release of Woolworth's (ASX:WOW) results yesterday, Bell Potter maintain their Hold rating on the supermarket giant but have lowered their price target to $29.80, as the company reported NPAT outlook changes, down 2% in FY26 and down 8% in FY27. At the current share price of $28.51, this implies 4.5% share price growth in a year. And Bell Potter maintains their buy rating on WiseTech Global (ASX:WTC), although FY25 revenue came in below Bell Potter's expectations and missed their guidance range. They have lowered their price target by 6% to $127.50. At WTC's current share price of $102.02, this implies 25% share price growth in a year. 

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

This week Mick recaps his trip to Cauliflower Alley Club in Las Vegas. He discusses what CAC is all about, the difference between that and Waterloo, the events, and he gives us a behind the scenes look and more!   We have a new one stop shop for AWA Unleashed merch, it's https://www.teepublic.com/user/unleashed-plus.

US President Trump threatened to impose substantial additional tariffs on countries that do not remove discriminatory actions such as digital taxes.US President Trump posted a letter removing Fed's Cook from her position with immediate effect; Cook says she will not resign.European bourses are on the backfoot, but with clear underperformance in the CAC 40 as French politics take centre stage; US equity futures are slightly lower.USD is steady, EUR digests French political turmoil, JPY marginally outpaces peers.USTs pressured in reaction to Trump-Cook saga; Gilts/OATs digest regional political woes.XAU outperforms after Trump sends letter to Fed's Cook; Crude gives back geopolitical-driven gains.Looking ahead, US Durable Goods (Jul), Consumer Confidence (Aug), Atlanta Fed GDP, NBH Announcement, E3/Iran Nuclear talks, Fed Discount Rate Minutes, Speakers including Fed's Barkin & BoE's Mann, Supply from the US.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

The US President attempted to sack Federal Reserve Board Governor Lisa Cook yesterday – a move that saw the dollar fall and gold gain. These moves were somewhat reversed when Governor Cook's lawyer called the action illegal and lacking proper process and Cook vowed not to quit. Trump was also in the news for threatening “200% tariffs or something” on China if it does not export rare-earth magnets to the US. European markets closed Monday lower with the CAC 40 down more than 1.6% after the country's Prime Minister announced that he will seek a confidence vote in parliament next month over the government's budget plans. US markets also traded lower on Monday following Friday's rally, and Asia followed suit with the exception of China's CSI 300 which traded marginally higher. Richard Tang, Head of Equity Research Asia, shares his thoughts on the recent Chinese equity rally and explains why he now believes that A shares should outperform H shares. He also provides insights into his preferred sectors for those looking to get on board. (00:00) - Introduction: Mike Rauber, Product & Investment Content (01:05) - Markets wrap-up: Bernadette Anderko, Product & Investment Content (07:07) - Asia update, including China: Richard Tang, Head of Equity Research Asia (12:27) - Closing remarks: Mike Rauber, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

"Send me a text"This episode explains:How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to increased commitmentHow higher AOV improves cash flow for faster scalingThe concept that CAC is an investment, not just a cost, and the return matters more than the absolute amountReal examples of how this strategy leads to market dominationAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Confira nesta edição do JR 24 Horas: A Polícia Militar e o Ministério Público de São Paulo apreenderam um arsenal com mais de cem armas em um sítio em São Roque (SP). O principal investigado tem registro de CAC, e utilizava a condição de colecionador, atirador e caçador para armazenar ilegalmente as armas. No local, foram apreendidos revólveres, pistolas, espingardas, fuzis e carregadores. Os agentes também encontraram milhares de munições produzidas irregularmente e equipamentos usados para fabricação clandestina do armamento. O dono do sítio não foi encontrado e até agora ninguém foi preso. E ainda: Assaltantes fazem arrastão em loja de varejo na zona sul de São Paulo.

Isaac Medeiros is the Founder of Mini Katana and Kanpai Foods.Isaac's content gets over 1 billion views per month. Our conversation gets into content strategy from a high level down to tactical decisions, differences between the TikTok and YouTube algorithms, and how AI will impact content creation.We also get into Isaac's origin story building consumer brands, why TikTok made food an interesting category for new products, how to get a product into retail stores, and why you shouldn't sell into retail.Isaac also shares how tariff's impacted his company. They became unprofitable overnight, and he had to move his entire supply chain from the US to Mexico in 60 days.Thank you to Sean Frank @ Ridge and Kevin Espiritu @ Epic Gardening for their help brainstorming topics for Isaac.Special thanks to Ramp for supporting this episode. It's the corporate card and expense management platform used by over 40,000 companies, like Shopify, CBRE and Stripe. Time is money. Save both with Ramp. Get $250 for signing-up here.Timestamps:(3:46) 165 million views in two days(5:15) Followers don't matter, build a binge bank(11:21) How to monetize an audience(14:36) Identify outliers for content ideas(17:13) Should founders make their own content?(19:34) Starting Mini Katana(23:39) $10m revenue in two years w/ $0 CAC(25:56) Difference between TikTok and YouTube algorithms(29:38) When to experiment with a second platform(32:20) Starting Kanpai, a freeze-dried candy company(36:54) Why freeze-dried candy wasn't popular(38:22) Why you shouldn't sell in retail(41:12) Why you should sell in retail(47:05) Downsides of selling to large retailers(49:52) Should CPG brands raise money?(57:59) Moving manufacturing from US to Mexico in 60 days due to tariffs(1:04:20) Why you don't want to be first in a category(1:08:06) Other CPG creators Isaac follows(1:09:15) Elon Musk, Charlie Munger, Mark Cuban(1:11:55) Labubu'sReferencedMini KatanaKanpai FoodsPrevious episode with Kevin EspirituPrevious episode with Sean FrankPeachy BabiesThe Marshmellow CoFollow IsaacTwitterLinkedInFollow TurnerTwitter: LinkedIn: Subscribe to my newsletter to get every episode + the transcript in your inbox every week.

Ryan Pineda and Ravi Abuvala dive into the battle between high-ticket offers and recurring revenue. Ryan shares how $97 memberships led to high churn and why he's shifting to a $1–2.5K/month blended model that feels like an all-in-one platform. Ravi explains how low-ticket can stabilize ad spend and feed bigger sales. Together, they break down churn, CAC, and building scalable offers while hinting at the future of digital IP and influencer-backed businesses.WATCH FULL VIDEO HERE: https://youtu.be/zVKjLuB6fRoLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

The CAC payback period is one of the most important SaaS metrics — and a top investor metric used in boardrooms, fundraising, and valuation discussions. But here's the nuance: which gross profit should you use when calculating it? In episode #307, Ben Murray explains why CAC payback must be gross margin adjusted and why using your company's total blended gross margin is a mistake. Instead, you'll learn how to align ARR, MRR, and revenue streams with their specific gross profit to get an accurate picture of sales efficiency and scalability. This lesson is especially critical for scaling SaaS and AI businesses as miscalculations here can distort your financial model, mislead investors, and even impact your company's valuation. What You'll Learn Why CAC payback is a must-have metric in your financial dashboard. The correct gross profit to use in CAC payback calculations. How to calculate CAC payback when you have multiple revenue streams (subscription, usage, services, hardware). Why large SaaS companies may need segmented CAC payback periods for different products or business units. How an accurate accounting foundation prevents “accounting debt” that complicates metrics and valuation later. Why It Matters Investors rely on CAC payback to judge efficiency and growth potential. Using the wrong gross profit skews results and undermines trust in your financial metrics. Clean accounting systems and segmentation enable accurate benchmarking, which strengthens your story in fundraising and valuation discussions. Resources Mentioned

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.

Also available on YouTube: youtu.be/0HHJ5tONfVoMost Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work.In this episode, you'll discover why the biggest mistake seven-figure brands make is racing to the bottom on customer acquisition costs instead of learning to outbid competition. Devyn shares how one brand tripled subscription revenue from $6K to $22K MRR in just 45 days using gamification instead of discounts.You'll learn the psychology behind giveaway strategies that actually build qualified prospect lists, why ugly websites convert better than pretty ones, and the empathy-driven approach to customer journey optimization that most brands completely miss.Sponsors:Swym (getswym.com/kurt) – Wishlists & back in stock alertsCleverific (cleverific.com/unofficial) – Smart order editingZipify (zipify.com/KURT) – High-converting sales funnelsKey takeaways include the LTV vs CAC mindset shift that separates big brands from struggling stores, the month 4 subscription churn fix that prevents customer dropout, and why your landing pages are probably bleeding money without you knowing it.If you're tired of following conventional wisdom that doesn't work, this episode reveals the contrarian strategies that actually drive results.Guest: Devyn Merklin, X-Scale (thexscale.com)Links:Apply to work with Kurt: ethercycle.com/applyKurt's newsletter: kurtelster.comFree growth mastermind: thexscale.com

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Most DTC teams want wholesale but treat it like a black box. In this episode, Jared Mehr (Pura Vida) lays out the exact path he used to build a $35M wholesale program—from first doors to trade shows to rep groups—without blowing up margins or ops.What you'll learn:- Readiness checklist before you call a buyer: inventory, UPC/SKU hygiene, pricing, 3PL capabilities, and wholesale order flow- The real margin model (retail 50 / brand 50), why big boxes demand an extra 10–20% off wholesale, and how to price with future sales-rep commissions- Why “permanent promo” DTC tactics kill retailer interest—and what to do instead- Cash-flow realities: net-30/60/90, chargebacks, AR risk, and why a mom-and-pop baseline protects you when majors change POs- How to get your first accounts: outreach scripts, sampling, store-locator lead lists, and door-to-door tactics that still work- Operational must-haves: displays that drive sell-through, starter packs, minimums, and a reorder cadence that compounds- When wholesale beats ecom on profit, and how channels can lift each other rather than cannibalize- Scaling playbook: when to add trade shows, inside sales, and regional rep groups—and how to vet the right partners- Merch & forecasting: use pre-booking data to decide what to actually make (and what not to)If you're feeling margin pressure, stagnant growth, or rising CAC, this episode gives you a practical, de-risked way to add a meaningful revenue channel—complete with the numbers, sequences, and pitfalls to avoid. No hype. Just a clear plan to get into stores and sell through.//CHAPTER TITLES:00:01:36 - The Retail Experience: Should I Do It For My Brand?00:02:18 - How Jareds Got His Start In The Retail Business00:04:54 - Why It's Important To Establish A Brand Online00:08:24 - Good $ Starting Point For A Brand To Turn Retail00:12:14 - First Things To Do 00:16:10 - How Profit & Margin Work In Retail Relationships00:23:31 - Wholesale Vs Ecommerce00:25:57 - The Sales Process00:32:47 - The Hotel Gift Shop00:35:38 - In Store Merchandising00:41:25 - What Sales Pitch Worked For Me00:45:13 - How To Be Successful Once You Are In Stores//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AI-Native products and AI products integrated into a traditional SaaS platform have different Cost of Goods Sold (COGS) than a SaaS platform, which directly impacts Gross Margin. With over 80% of SaaS companies already integrating AI products into their platform, the Metrics Brothers knew it was time to discuss the Gross Margin and Cost of Goods Sold considerations of deploying an AI product:Topics that CAC and Growth discuss during this episode includes:Gross Margin benchmarks for AI products versus SaaS platformsCost of Goods Sold (COGS) for SaaS productsCost of Goods Sold (COGS) for AI productsGeneral Rules for COGS vs OPEX categorizationIncreasing AI product Gross Margins with scaleThe cascading reality of AI investments and build-outsIf you are considering investing capital and resources into an AI product, be it in an AI-Native product or as an add-on to a legacy SaaS platform, this conversation between CAC and Growth provides multiple insights and considerations for many Cost of Goods Sold components for AI products vis-à-vis traditional SaaS products.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta's health and wellness restrictions—crippling performance overnight.Ash shares how Obvi reversed the damage, restored performance using server-side tracking, and evolved their media buying playbook to align with Meta's new Andromeda AI update.Whether you're running ads in the health space—or just looking to future-proof your Meta setup—this episode breaks down the tactics and tools you need to know.Key Insights:Meta Pixel Poisoning & Health Flagging Why Obvi's ad performance collapsed on New Year's Day, despite clean creative and strong landing pages.Outbound Click to LP View Ratio Decline A key diagnostic metric: How a drop from 85% to 50% signaled serious algorithmic deprioritization.Fixing the Pixel: Server-Side Tracking with Upstack Why basic Shopify–Meta integrations aren't enough anymore—and how Upstack helped restore ad performance within 7 days.Creative Testing in the Age of Andromeda Why fewer exclusions, broader creative variation, and campaign consolidation outperform previous testing methods.CAC Management via AOV Uplift How bundling top products into a kit helped boost AOV from $65 to $100—improving spend efficiency under higher CAC conditions.TikTok Shop GTM Strategy Why Obvi launched Discord-based creator communities, performance-based incentives (yes, even Teslas), and GMV-max ad programs.Retail Expansion Mindset With Obvi in 20K+ doors including Walmart and Dollar General, Ash shares why 2025 is the time to shift from DTC-first to mass awareness and in-store velocity.Timestamps:00:00 – Meta account flagged and overnight performance drop02:00 – Pixel health and the dangers of poor data tracking04:00 – Creative strategy shift post-Andromeda update06:00 – Why brands must show up on TikTok to stay relevant08:00 – Meta deprioritization signals and pixel troubleshooting10:00 – Ad testing framework for 2025 and campaign structure14:00 – How to improve landing pages and lift performance18:00 – Proxima, lookalikes, and AI-built audience targeting22:00 – TikTok Shop strategy with creator incentives and Discord28:00 – Retail expansion strategy and shift toward brand marketing34:00 – Building omnipresence in retail and mass marketingHashtags:#DTCMarketing #MetaAds #TikTokShop #PerformanceMarketing #CreativeStrategy #RetailMarketing #EcommerceGrowth #MediaBuying #PixelHealth #CollagenBrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Alan interviews Dr. David Clark about a near-fatal heart attack he suffered almost two years ago. Dave describes the dramatic details of the event, from initially mistaking his symptoms for heartburn to his wife heroically rushing him to the emergency room. The episode delves into the importance of being your own health advocate, particularly for dentists and other seemingly healthy individuals who may be at risk without knowing it. Dave emphasizes that a heart attack is one of the few life-threatening events that can be largely preventable if people are armed with the right knowledge. He shares key tests and prevention strategies he learned from his brother, a metabolic cardiologist, and warns against common misconceptions and tests that offer a false sense of security. The conversation highlights the emotional and physical toll the event took on him and his family, ultimately leading him to a renewed perspective on life and his dental career. Key takeaways: Dr. Clark discussed several key prevention ideas and tests that he believes are crucial for all listeners to consider, especially those who appear healthy but may have underlying risks. Be Your Own Health Advocate: Don't blindly trust a single doctor's diagnosis, especially if your symptoms don't align with what they say. Dr. Clark's initial symptoms were dismissed as heartburn by his concierge cardiologist, a diagnosis that could have been fatal. The Troponin Blood Test: If you suspect you've had a cardiac event, no matter how minor, go to the emergency room and specifically ask for a blood test for troponin. Troponin is a protein released when heart muscle is damaged, and it can be detected in your bloodstream for up to 48 hours after an event. A positive result would have led to an immediate diagnosis and intervention for Dr. Clark, preventing the heart attack and damage. Get a CAC (Coronary Artery Calcium) Score: This is a key test for "the healthy guy heart attack." A high CAC score indicates a genetic predisposition to having calcified plaque in your arteries. While a stress test only provides short-term security, a high CAC score is a significant warning sign that a rupture in the plaque could lead to a sudden, fatal heart attack. Be Cautious of Misleading Tests: Dr. Clark and his brother identified several tests that can give a false sense of security or are simply not effective in predicting a heart attack, including the standard stress test and most whole-body scans. Consider a GLP-1 Medication: Based on his brother's recommendation, Dr. Clark started taking a GLP-1 medication (like Ozempic or Wegovy) to reduce inflammation, which is a known contributor to cardiovascular problems. He notes that these medications are not just for weight loss but have significant, positive metabolic effects. Some links from the show: Slide show that Dave's brother, the metabolic cardiologist, put together...PLEASE OPEN THIS LINK! Bioclear Join the Very Dental Facebook group using the password "Gary," "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!    

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//This episode gets practical about AI and ad creative. Andrew Faris and Alex Cooper (Adcate) break down what's actually working, why most AI ads still fall flat, and how operators can build a creative system that compounds.What you'll learn:- AI as an amplifier, not a shortcut: why bad ideas stay bad, even with great models—and how to surface signal from 20+ AI-generated options instead of shipping noise.- Context engineering OVER prompt engineering: building brand-specific context documents and custom GPT/Claude projects (brand data + top performers + task-specific creative principles) to raise hit rate across headlines, hooks, scripts, and iterations.- Operationalized knowledge: treating your agency/org as “operationalized knowledge,” then encoding that knowledge into AI so strategy scales without diluting quality.- Process over novelty: frameworks like AI Days and moonshot briefs to test new tools (VO3, image/video gen, research apps) without derailing production.- Where VO3 fits now: using intentionally unrealistic visuals for hooks and pattern breaks while keeping workflows realistic for speed and cost.- Tool overload triage: how to evaluate new AI releases against business outcomes (profit, CAC, volume, timelines) and avoid shiny-object churn.- The strategist's new job: knowing what to create (psychology, research, copy fundamentals) while AI accelerates execution.Why this is worth your timeIf you're feeling margin pressure, creative fatigue, or whipsawed by weekly AI launches, this conversation gives you a repeatable way to:- Raise creative hit rate without inflating headcount- Protect focus while still exploring new tools- Encode your best thinking into systems your whole team can useShip more diverse, on-strategy ads—faster//CHAPTER TITLES:00:01:33 - Where Is Alex Moving???00:02:27 - A.I. Great For Ideation, Bad For Execution00:08:24 - Strategy For Deep Research 00:15:15 - The Agency Model In DTC00:22:48 - How To Know What Knowledge Is Truth Using A.I.00:35:48 - The Future Of Content Creation & Creative Output00:41:41 - Andrew's Bet On The Future of A.I. Technology00:45:43 - Hot Takes With Alex//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy.Key Takeaways:(00:00) Introduction.(06:42) How unrealistic early market conditions shaped D2C growth.(10:12) Why TikTok's audience behavior differs from Facebook's.(15:48) The fundamentals focused on today by winning brands.(16:54) First-party data as a competitive advantage.(18:39) Why poor input leads to poor creative output.(22:30) The customer-experience risks of agency silos.(24:21) A $200,000 campaign built from targeted research.(29:18) Gamification's role in improving website experiences.(35:39) Understanding a lifetime value to CAC ratio.(41:51) Why perfect attribution isn't possible and what to focus on instead.(52:45) Making agencies care by sharing the why, not just the how.(01:00:51) The cost of not creating personalized customer experiences.Resources Mentioned:David to Goliath | Websitehttps://mentoring.davidtogoliath.com/l/undeniable-business-plannerInsightful Links:https://home.breinify.ai/learn/best-d2c-marketing-strategieshttps://www.feedough.com/d2c-marketing-guide/https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/*Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to GoliathThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you're probably being misled.In this episode, Eric sits down with Pilothouse's Dougie, who exposes one of the biggest attribution errors in digital marketing: Google's cookie‑based misreporting that makes you believe you're crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You may just be paying full price to reacquire your own customers.What we expose in this episode:Why Google thinks nearly everyone is a new customer—and why that's falseHow cookie-based tracking is sabotaging your incrementalityWhy server‑side tracking (via Elevar) is the fix—and how to set it upThe real cost of bad data: wasted CAC, poor ROAS, and misaligned goalsHow to audit your own account to uncover the truthIf you're not feeding the right data to Google, you're training the algorithm to do the wrong thing. This is the fix—revealed.Timestamps:00:00 – Why Google's new customer data is misleading02:00 – The impact of server-side tracking on attribution04:00 – How Google misidentifies returning customers as new06:00 – Training the Google Ads algorithm with quality data08:00 – Using Elevar for accurate net new conversion tracking10:00 – Aligning campaign goals with business outcomes12:00 – Auditing new vs returning customer data14:00 – LTV, cookie policies, and the future of tracking16:00 – Why server-side tracking improves data fidelity18:00 – The rise of AI summaries and their SEO impact20:00 – Optimizing for ChatGPT and the future of AI searchHashtags:#GoogleAds #CustomerAcquisition #ConversionTracking #ServerSideTracking #Elevar #DigitalMarketing #DTCMarketing #PerformanceMarketing #AIsearch #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Jessica Zwaan, COO at Whereby, joined us again on The Modern People Leader for a deep dive into Employee Lifetime Value (ELTV). We explored how HR leaders can adapt marketing-style metrics like LTV to CAC for talent, the different ways to calculate it, and how the process itself can reshape how People teams think about value, cost, and impact.---- Sponsor Links:

YEKINDAR joins HLTV Confirmed to discuss joining FURIA and impressions of playing with FalleN and molody, as well as the hot reports of Spirit getting tN1R instead of zont1x while xfl0ud returns to HEROIC. Other topics are first s1mple with BCGame impressions, BLAST results, VRS cutoff implications, YaLLa going under, while CAC creates a mess.➡️ Follow us for updates: / hltvconfirmed

In this episode of the Wealthy Way Podcast, Ryan Pineda sits down with Eddie Wilson, an entrepreneur who's exited 76 companies for $1.2 billion, pocketed 9 figures personally, and built a portfolio of over 4,000 rental units. Eddie breaks down how he scaled the Aspire Tour into a marketing machine that spends millions a month to acquire customers for his service-based businesses. He explains why education is just the front-end of a much bigger play, how he uses his Empire Operating System to run 27+ companies efficiently, and why CAC vs. LTV is the ultimate metric for scale and exit.Beyond business, Eddie opens up about what happened after the billion-dollar exit, losing his identity, chasing purpose, and finding fulfillment through his nonprofit work building orphanages and sustainable businesses. He and Ryan discuss faith, stewardship, and the pressure that comes with building at scale. From structuring partnerships and recapitalizing companies, to managing lawsuits and optimizing weekly cash flow, this conversation is a masterclass in how to scale with impact and intention.FULL VIDEO HERE: https://youtu.be/ngQS-PNamo4Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.