Podcasts about cac

Le léger reflux du pétrole a redonné de l'élan aux marchés financiersMalgré des tensions toujours vives au Moyen-Orient, les marchés se montrent un peu moins inquiets sur l'approvisionnement en pétrole.Les cours du pétrole ont ainsi légèrement reculé hier, tout en restant au-dessus de la barre des 100 dollars le baril.Cette accalmie a redonné de l'air aux marchés obligataires et alimenté le rebond des actions.En Europe, les principales places boursières ont terminé dans le vert, à l'image du CAC 40, en hausse de 0,65% en fin de journée hier.Même tonalité à Wall Street, où le reflux du pétrole a ravivé l'optimisme des investisseurs sur le front de l'inflation. Le nouveau patron de la banque centrale américaine a tenu tête à Donald Trump en relevant les taux directeurs.En relevant ses taux mercredi soir, la Réserve fédérale a rassuré les marchés, malgré les appels répétés de Donald Trump à assouplir sa politique monétaire.Les investisseurs saluent un signal fort d'indépendance et de fermeté face à l'inflation.Et la Fed n'exclut pas d'aller plus loin puisqu'une large majorité de ses responsables anticipe encore un nouveau relèvement de taux d'ici la fin de l'année.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to the latest Midlife Minute. This episode unpacks ongoing research on Lp(a), explores how women's lipids change during the perimenopause-to-menopause transition, and clarifies what we can do about it. Stay tuned for more! IN THIS EPISODE, YOU WILL LEARN: How total cholesterol, LDL, and ApoB tend to rise most steeply around the final menstrual period, rather than increasing gradually with chronological aging Why women should have their Lp(a) checked both before and after menopause How oral and transdermal estradiol can affect LDL, HDL, triglycerides, and Lp(a) differently Why I recommend including ApoB when checking your lipids during the perimenopause window How your lifestyle can reduce your cardiovascular risk, even when your Lp(a) is elevated Why omega-3 fatty acids and commonly used lipid medications do not lower Lp(a) Why supplements are not replacements for statins in genuinely high-risk patients  I review the various PCSK9 inhibitors currently available, how they are administered, and their effects  How a CAC, a CT angiogram, and an AI-assisted CT angiogram can help women and their providers determine how aggressive their approach should be when Lp(a) is elevated Connect with Cynthia Thurlow   Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line References: 1. Menopause Transition and Cardiovascular Disease Risk: Implications for Timing of Early Prevention: A Scientific Statement From the American Heart Association.Circulation. 2020. El Khoudary SR, Aggarwal B, Beckie TM, et al.Guideline 2. Menopause: A Cardiometabolic Transition. The Lancet. Diabetes & Endocrinology. 2022. Nappi RE, Chedraui P, Lambrinoudaki I, Simoncini T.Review 3. Dyslipidemia Across the Menopause Transition: Mechanisms, Trajectories, and Opportunities for Cardiovascular Prevention. Maturitas. 2026. Castaneda R, Tatit CP, Hurtado Andrade MD, Faubion SS, Shufelt CL.RecentReview 4. Lipoprotein(a) and Women's Cardiovascular Health: A Review. JACC. Advances. 2026. Michos ED, Saucier S, Mehran R, Koschinsky ML. 5. Lipid Metabolism in Women: A Review. Atherosclerosis. 2025. van Oortmerssen JAE, Mulder JWCM, Kavousi M, Roeters van Lennep JE.Review 6. Are Changes in Cardiovascular Disease Risk Factors in Midlife Women Due to Chronological Aging or to the Menopausal Transition?. Journal of the American College of Cardiology. 2009. Matthews KA, Crawford SL, Chae CU, et al.Observational 7. Trajectories of Lipids Around the Menopause Transition in Chinese Women: Results of the Kailuan Cohort Study. Fertility and Sterility. 2023. Dai Q, Wu S, Cao Z, et al. 8. Lipid Management in Patients With Endocrine Disorders: An Endocrine Society Clinical Practice Guideline. The Journal of Clinical Endocrinology and Metabolism. 2020. Newman CB, Blaha MJ, Boord JB, et al.Guideline 9. The Effects of Menopause Hormone Therapy on Lipid Profile in Postmenopausal Women: A Systematic Review and Meta-Analysis. Frontiers in Pharmacology. 2022. Nie G, Yang X, Wang Y, et al.SR 10. Perspectives on Dyslipidemia and Coronary Heart Disease in Women. Journal of the American College of Cardiology. 2005. Bittner V.Review 11. Dyslipidemia in Midlife Women: Approach and Considerations During the Menopausal Transition. Maturitas. 2022. Torosyan N, Visrodia P, Torbati T, Minissian MB, Shufelt CL.Review 12. Effects of gender, age and menopausal status on serum apolipoprotein concentrations.13.Lipoprotein(a).The Journal of the American Medical Association. 2025. Mora S, Kronenberg     14. Why, how and in whom should we measure levels of lipoprotein(a): A review of the latest evidence and clinical implications. Diabetes, Obesity & Metabolism. 2025. Razavi AC, Bhatia HS, Blumenthal RS, Shapiro MD, Mehta A.RecentReview 15. Red Yeast Rice for Hypercholesterolemia: JACC Focus Seminar. Journal of the American College of Cardiology. 2021. Cicero AFG, Fogacci F, Zambon A.Review 16. Overall and Sex-Specific Effect of Berberine for the Treatment of Dyslipidemia in Adults: A Systematic Review and Meta-Analysis of Randomized Placebo-Controlled Trials. Drugs. 2023. Blais JE, Huang X, Zhao JV.SR 17. Non-Genetic Influences on Lipoprotein(a) Concentrations. Atherosclerosis. 2022. Enkhmaa B, Berglund L.Review 18. NHLBI Working Group Recommendations to Reduce Lipoprotein(a)-Mediated Risk of Cardiovascular Disease and Aortic Stenosis. Journal of the American College of Cardiology. 2018. Tsimikas S, Fazio S, Ferdinand KC, et al.Review 19. Consumption of a defined, plant‐based diet reduces lipoprotein(a), inflammation, and other atherogenic lipoproteins and particles within 4 weeks. Clinical Cardiology. 2018. Najjar RS, Moore CE, Montgomery BD. 20. Lipoprotein(a): Current Evidence for a Physiologic Role and the Effects of Nutraceutical Strategies. Clinical Therapeutics. 2019. Santos HO, Kones R, Rumana U, et al.Review 21. Effect of Lipid-Lowering Therapies on Lipoprotein(a) Levels: A Comprehensive Meta-Analysis of Randomized Controlled Trials. Atherosclerosis. 2025. Xie S, Galimberti F, Olmastroni E, et al.Recent 22. Effect of Omega-3 Fatty Acid Supplementation on the Postprandial Metabolism of Apolipoprotein(a) in Familial Hypercholesterolemia. Journal of Atherosclerosis and Thrombosis. 2023. Ying Q, Croyal M, Chan DC, et al.RCT 23.Lipoprotein(a) and Cardiovascular Disease. Lancet. 2024. Nordestgaard BG, Langsted A.Review 24. Lipoprotein(a): A Genetically Determined, Causal, and Prevalent Risk Factor for Atherosclerotic Cardiovascular Disease: A Scientific Statement From the American Heart Association. Arteriosclerosis, Thrombosis, and Vascular Biology. 2022. Reyes-Soffer G, Ginsberg HN, Berglund L, et al.Guideline 25.Clinical Trial Design for Lipoprotein(a)-Lowering Therapies: JACC Focus Seminar 2/3.Journal of the American College of Cardiology. 2023. Malick WA, Goonewardena SN, Koenig W, Rosenson RS.Review 26.2026 ACC/AHA/AACVPR/ABC/ACPM/ADA/AGS/APhA/ASPC/NLA/PCNA Guideline on the Management of Dyslipidemia: A Report of the American Collegeof Cardiology/American Heart Association Joint Committee on Clinical Practice Guidelines. Circulation. 2026. Writing Committee Members, Blumenthal RS, Morris PB, et al.Guideline 27. Noninvasive Coronary Atherosclerotic Plaque Imaging. JACC. Cardiovascular Imaging. 2023. Kwiecinski J, Tzolos E, Williams MC, et al.Review 28. Computed Tomography Angiography Versus Agatston Score for Diagnosis of Coronary Artery Disease in Patients With Stable Chest Pain: Individual Patient Data Meta-Analysis of the International COME-CCT Consortium. European Radiology. 2022. Wieske V, Walther M, Dubourg B, et al.SR 29. Association of Coronary Artery Calcium Score With Qualitatively and Quantitatively Assessed Adverse Plaque on Coronary CT Angiography in the SCOT-HEART Trial. European Heart Journal. Cardiovascular Imaging. 2022. Osborne-Grinter M, Kwiecinski J, Doris M, et al.Clinical Trial 30. AI-Guided Quantitative Plaque Staging Predicts Long-Term Cardiovascular Outcomes in Patients at Risk for Atherosclerotic CVD. JACC. Cardiovascular Imaging. 2024. Nurmohamed NS, Bom MJ, Jukema RA, et al.Observational 31. The Lancet Commission on Rethinking Coronary Artery Disease: Moving From Ischemia to Atheroma. Lancet. 2025. Zaman S, Wasfy JH, Kapil V, et al.Review 32. Efficacy and safety of novel lipoprotein(a)‐targeted therapies: A systematic review and meta‐analysis of randomized controlled trials. Diabetes, Obesity & Metabolism. 2026. Santana AUL, Yusufzai MO, Freitas APS, et al. Recent Opinion

Welcome back to Fraudology.This is a solo episode, and I've got two stories for you this week. I wanted to follow-up on the ID scan breach that Frank McKenna and I discussed last week. Where things stand now, whether we should still be worried, and what the driver's license data breach means for KYC fraud prevention going forward.And then I wanted to get into one of the biggest fraud stories this week. This one is brand new and I wanted to get it to you as soon as possible. A government email phishing scam hit Revolute using what appeared to be a legitimate .gov email domain. The request was fulfilled. Customer data was released. And it did not require a breach of Revolute at all. It required a spoofed email that looked real enough to pass.I have been talking to my fraud threat intelligence sources about this, including someone with a background at one of the three-letter government agencies. What he told me changed how I'm thinking about this incident entirely. We are going to get into all of it.This is a fraud news episode, and I'm going to keep it tight today. Let's dive in.What you'll hear in this episode:The ID scan data breach update. Where the 153 million driver's license database stands now, why the FBI takedown matters, and whether we should still be treating this as an active threat.Why the ID scan breach was so dangerous for KYC fraud and identity document fraud detection. And why most verification companies would not have caught it.What supply chain data breach risk looks like in practice and the vendor contract language every financial institution should have in place.The Revolute government request fraud incident explained. What data was released, what a fraudster can do with it, and why it could be used for identity theft and espionage.Why a .gov email domain is harder to spoof than it sounds, what a CAC card is and why it matters for government email security, and what my fraud threat intelligence source actually thinks happened.The three most likely explanations for this government email phishing scam. Including the foreign adversary fraud angle that changes the whole picture.How to prevent government email phishing at your financial institution, email authentication tools, two factor authentication for sensitive inbox access, and training the team that handles government information requests.Why this kind of email domain spooking fraud is going to be attempted again, and what neobank fraud prevention teams specifically need to have in place.You should listen to this episode if you:Work in fraud, compliance, or risk at a bank, neobank, or financial institution and want to understand what the Revolute incident actually means for your team.Are responsible for financial institution phishing prevention and want practical recommendations you can bring back this week.Want to understand how government impersonation fraud works and why a .gov email does not guarantee legitimacy.Are evaluating your vendor contracts for supply chain data breach liability language and want a framework for what to include.Work in KYC fraud prevention and want to understand why the ID scan data breach was uniquely dangerous for identity document verification.Follow fraud news and want a practitioner's read on what actually happened with Revolute, not just the viral LinkedIn version.

Panorama de vendas 2026: o que travou as vendas B2B, por que o CAC ficou mais caro e como a IA muda o jogo para quem vende.Neste GrowthCast, Thiago Reis e João Vicente (Upsight) conversam com os sócios da Growth Machine João Pedro Szpacenkopf e Leonardo Alexandre sobre como terminar 2026 escalando as vendas, apesar do cenário.Neste episódio:• Por que R$ 200 mil por mês em mídia viraram só 9 vendas, e o que fazer com os 90% que não compram• Quase 35% da receita vindo da base de leads que a empresa já tinha• O teste em que o custo por reunião no WhatsApp saiu 3x menor que na Meta• Por que 95% das iniciativas de IA em 2025 não deram resultado• Otimismo tenso, reforma tributária, caixa e as dicas finais para 2027Capítulos:00:00 Panorama de vendas 2026: os melhores momentos02:05 2026: cenário ou falta de preparo das empresas?14:16 Otimismo do dono: ajuda ou atrasa as vendas?20:18 Otimismo tenso e a cabeça do empresário30:38 O comprador B2B ficou mais exigente? IA e dados37:12 Venda resultado, não serviço: IA no conteúdo49:06 CAC mais caro: como reduzir o custo de aquisição59:47 Receita da base, WhatsApp x Meta e ChatGPT como canal1:11:02 IA: risco real ou burrice natural?1:22:20 Cenário 2027 e dicas finaisAssista ao episódio em vídeo no YouTube: https://youtu.be/PUMFv2BSr2QSiga o GrowthCast aqui no Spotify, ative as notificações e deixe sua avaliação de 5 estrelas. Isso ajuda o episódio a chegar em mais empresários.

Panorama de vendas 2026: o que travou as vendas B2B, por que o CAC ficou mais caro e como a IA muda o jogo para quem vende.Neste GrowthCast, Thiago Reis e João Vicente (Upsight) conversam com os sócios da Growth Machine João Pedro Szpacenkopf e Leonardo Alexandre sobre como terminar 2026 escalando as vendas, apesar do cenário.Neste episódio:• Por que R$ 200 mil por mês em mídia viraram só 9 vendas, e o que fazer com os 90% que não compram• Quase 35% da receita vindo da base de leads que a empresa já tinha• O teste em que o custo por reunião no WhatsApp saiu 3x menor que na Meta• Por que 95% das iniciativas de IA em 2025 não deram resultado• Otimismo tenso, reforma tributária, caixa e as dicas finais para 2027Capítulos:00:00 Panorama de vendas 2026: os melhores momentos02:05 2026: cenário ou falta de preparo das empresas?14:16 Otimismo do dono: ajuda ou atrasa as vendas?20:18 Otimismo tenso e a cabeça do empresário30:38 O comprador B2B ficou mais exigente? IA e dados37:12 Venda resultado, não serviço: IA no conteúdo49:06 CAC mais caro: como reduzir o custo de aquisição59:47 Receita da base, WhatsApp x Meta e ChatGPT como canal1:11:02 IA: risco real ou burrice natural?1:22:20 Cenário 2027 e dicas finaisAssista ao episódio em vídeo no YouTube: https://youtu.be/PUMFv2BSr2QSiga o GrowthCast aqui no Spotify, ative as notificações e deixe sua avaliação de 5 estrelas. Isso ajuda o episódio a chegar em mais empresários.

Entre la hausse des taux de la BCE, la remontée du pétrole et le recul des marchés actions, que devions-nous retenir de la séance d'hier ? » Le message des marchés est assez clair : les investisseurs anticipent des taux d'intérêt qui pourraient rester élevés plus longtemps que prévu. La BCE a relevé hier ses taux de 25 points de base, portant le taux de dépôt à 2,5 % et laisse la porte ouverte à un nouveau resserrement pour continuer à combattre l'inflation. Dans le même temps, les tensions géopolitiques au Moyen-Orient soutiennent les prix du pétrole, ce qui entretient les craintes d'une inflation plus persistante. Cette combinaison n'est généralement pas favorable aux marchés financiers. Les marchés obligataires ont vu les rendements remonter, tandis que les marchés actions ont marqué le pas.À Paris, le CAC 40 a enchaîné une nouvelle séance de baisse, terminant la journée à 8116 points. Du côté de Wall Street, les principaux indices ont également reculé.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

À la veille de la réunion de la Banque centrale européenne, le retour du pétrole au-dessus de 100 dollars a replacé la géopolitique au cœur des préoccupations des investisseurs. comment les marchés ont-ils réagi ?Les marchés européens ont terminé en nette baisse mercredi, avec un CAC 40 en recul de près de 2 %. Les investisseurs restent préoccupés par la hausse des prix du pétrole, sur fond de tensions persistantes au Moyen-Orient, alors même que la BCE doit annoncer aujourd'hui sa décision de politique monétaire.Du côté des entreprises, les publications de résultats ont animé la séance. Interparfums s'est illustré avec des résultats semestriels supérieurs aux attentes, permettant au titre de terminer en légère hausse de +0.57%.À l'inverse, LVMH a fait partie des plus fortes baisses du CAC 40 après une dégradation de recommandation de HSBC, qui reste prudente sur les perspectives du groupe à court terme. Enfin, en Europe, le géant espagnol du textile Inditex, propriétaire notamment de Zara, a été sanctionné après la publication d'un résultat opérationnel légèrement inférieur aux attentes du marché.En résumé, entre craintes géopolitiques, pétrole à plus de 100 dollars et résultats d'entreprises contrastés, les investisseurs sont restés sur la défensive avant le rendez-vous de la BCE.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to the latest Midlife Minute. Today, I'm answering listeners' questions about cardiovascular risk, focusing on Lp(a), LDL, statins, and the changes women experience after menopause. Stay tuned for more! IN THIS EPISODE, YOU WILL LEARN: Why women should have their Lp(a) checked both before and after menopause How Lp(a) works as a risk enhancer, and how cardiovascular risk becomes more significant when elevated Lp(a) occurs alongside high LDL Why family history is particularly helpful for women with a 10-year calculated cardiovascular risk that looks reassuringly low I review the current guidelines for primary prevention Why, even though research has shown reductions in major cardiac events with GLP-1s, GLP-1s do not replace statins for lowering LDL  What a CAC score can reveal about coronary artery calcification, and what it cannot detect How AI-assisted CT angiography (such as Clearly) can map, quantify, and characterize plaque throughout the coronary branches Connect with Cynthia Thurlow   Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line References: 1.  ​Lipoprotein(a) and Women's Cardiovascular Health: A Review. JACC. Advances. 2026. Michos ED, Saucier S, Mehran R, Koschinsky ML.Recent 2.  ​Sex Differences of Lipoprotein(a) Levels and Associated Risk of Morbidity and Mortality by Age: The Copenhagen General Population Study. Atherosclerosis. 2022. Simony SB, Mortensen MB, Langsted A, et al. 3. Managing Atherosclerotic Cardiovascular Risk in Young Adults: JACC State-of-the-Art Review. Journal of the American College of Cardiology. 2022. Stone NJ, Smith SC, Orringer CE, et al.Review 4. Thirty-Year Risk of Cardiovascular Disease Among Healthy Women According to Clinical Thresholds of Lipoprotein(a). JAMA Cardiology. 2026. Nordestgaard AT, Chasman DI, Moorthy V, et al.RecentObservational 5.  ​Lipoprotein(a).The Journal of the American Medical Association. 2025. Mora S, Kronenberg  6. Clinical Practice Guideline on Lipid Management for Cardiovascular Disease Risk Reduction. Department of Veterans Affairs (2026). 2026. Paul Heidenreich, Lance Spacek, Neil Gregor, et al. Guideline 7. Lipoprotein(a) and Family History Predict Cardiovascular Disease Risk. Journal of the American College of Cardiology. 2020. Mehta A, Virani SS, Ayers CR, et al.Observational 8. 2010 ACCF/AHA Guideline for Assessment of Cardiovascular Risk in Asymptomatic Adults: A Report of the American College of Cardiology Foundation/American Heart Association Task Force on Practice Guidelines. Journal of the American College of Cardiology. 2010. Greenland P, Alpert JS, Beller GA, et al.Guideline 9. Prevalence and Prognostic Implications of Coronary Artery Calcification in Low-Risk Women. The Journal of the American Medical Association. 2016. Kavousi M, Desai CS, Ayers C, et al.SR 10. ​Coronary Artery Calcium Scores and Risk for Cardiovascular Events in Women Classified as “Low Risk” Based on Framingham Risk Score: The Multi-Ethnic Study of Atherosclerosis (MESA). Archives of Internal Medicine. 2007. Lakoski SG, Greenland P, Wong ND, et al.Observational 11. 2019 ACC/AHA Guideline on the Primary Prevention of Cardiovascular Disease: A Report of the American College of Cardiology/American Heart Association Task Force on Clinical Practice Guidelines. Journal of the American College of Cardiology. 2019. Arnett DK, Blumenthal RS, Albert MA, et al.Guideline 12. HOPE for Rational Statin Allocation for Primary Prevention: A Coronary Artery Calcium Picture Is Worth 1000 Words. Mayo Clinic Proceedings. 2020. Orringer CE, Maki KC.Review 13. Summary of Updated Recommendations for Primary Prevention of Cardiovascular Disease in Women: JACC State-of-the-Art Review. Journal of the American College of Cardiology. 2020. Cho L, Davis M, Elgendy I, et al.Review 14. Health Maintenance in Postmenopausal Women. American Family Physician. 2025. Plesa M, Wong A, Katsaggelos E.Guideline 15.  ​Semaglutide and Cardiovascular Outcomes by Baseline HbA1c and Change in HbA1c in People With Overweight or Obesity but Without Diabetes in SELECT. Diabetes Care. 2024. Lingvay I, Deanfield J, Kahn SE, et al.RCT 16.  ​Semaglutide and Cardiovascular Outcomes in Obesity without Diabetes. The New England Journal of Medicine. 2023. Lincoff AM, Brown-Frandsen K, Colhoun HM, et al.RCT 17. Long-Term Weight Loss Effects of Semaglutide in Obesity Without Diabetes in the SELECT Trial. Nature Medicine. 2024. Ryan DH, Lingvay I, Deanfield J, et al.RCT 18. Interventions for the Prevention and Management of Cardiometabolic Multiple Long-Term Conditions. Lancet. 2026. Valabhji J, Hope D, Sayed NE, et al.RecentReview 19. Glucagon‐Like Peptide‐1 Receptor Agonists and Major Adverse Cardiovascular Events in Patients With and Without Diabetes: A Meta‐Analysis of Randomized‐Controlled Trials. Clinical Cardiology. 2024. Hosseinpour A, Sood A, Kamalpour J, et al.SR 20. ​FDA Orange Book. FDA Orange Book. 2026. 21. 10. Cardiovascular Disease and Risk Management: Standards of Care in Diabetes-2026. Diabetes Care. 2026. American Diabetes Association Professional Practice Committee for Diabetes*.RecentGuideline 22. Premature Coronary Artery Disease in Women: Sex-Specific Risk Factors, Pathogenetic Mechanisms and Clinical Implications. Annals of Medicine. 2026. Li F, Hong D, Yang M, et al.RecentReview 23. Cardiovascular Disease Risk Factors in Women: The Impact of Race and Ethnicity: A Scientific Statement From the American Heart Association. Circulation. 2023. Mehta LS, Velarde GP, Lewey J, et al.Guideline 24. Preventing CVD in Women: Common Questions and Answers. American Family Physician. 2023. Westfall E, Viere AB, Genewick JE.Review 25. Menopause Transition and Cardiovascular Disease Risk: Implications for Timing of Early Prevention: A Scientific Statement From the American Heart Association. Circulation. 2020. El Khoudary SR, Aggarwal B, Beckie TM, et al.Guideline

Heart disease is often treated like something women need to start thinking about later in life, but what if some of the earliest clues about your cardiovascular risk appeared decades earlier — during pregnancy? In this episode of Confessions of a Male Gynecologist, Dr. Shawn Tassone sits down with cardiologist Dr. Abeer Berry for a wide-ranging conversation about women's heart health, menopause, cholesterol, cardiovascular risk, and some of the most persistent heart-health misinformation circulating online. One of the most important takeaways: a woman's reproductive history is part of her cardiovascular history. Pregnancy places significant stress on the cardiovascular and metabolic systems. Conditions such as preeclampsia, gestational hypertension, gestational diabetes, and delivering a baby who is small for gestational age can become important pieces of the cardiovascular risk conversation years later. Then comes another major transition: menopause. Dr. Tassone and Dr. Berry discuss how changing estrogen levels intersect with blood pressure, cholesterol, metabolism, and cardiovascular risk and why menopause, hormone therapy, and heart health shouldn't automatically be treated as separate conversations. But the discussion goes much further than hormones. They tackle one of the biggest debates currently happening in the wellness space: Does LDL cholesterol actually cause atherosclerosis — or is cholesterol being unfairly blamed? Dr. Berry breaks down LDL cholesterol, inflammation, ApoB, lipoprotein(a), HDL, triglycerides, and why particle size doesn't necessarily tell the story people on social media claim it does. They also discuss statins and the growing amount of misinformation surrounding cholesterol-lowering medications, including claims that statins barely extend life, cause dementia, or are prescribed simply because pharmaceutical companies want to sell more medication. You'll also hear an important conversation about coronary artery calcium scoring — including why a CAC score of zero doesn't necessarily mean you have zero cardiovascular risk, the difference between calcified and soft plaque, and how calcium scores can influence conversations around treatment. In This Episode, You Will Learn: • Why heart disease risk in women is often underestimated • Pregnancy as a cardiovascular and metabolic "stress test" • Preeclampsia, gestational hypertension, and future heart health • Gestational diabetes and long-term cardiovascular risk • Why reproductive history still matters decades after pregnancy • Menopause, estrogen, and cardiovascular health • Hormone replacement therapy in women with cardiovascular risk factors • Whether LDL cholesterol actually causes atherosclerosis • LDL-C vs. ApoB and what each measurement tells you • What lipoprotein(a), or Lp(a), can reveal about inherited cardiovascular risk • Why extremely high HDL isn't necessarily protective • Triglycerides and metabolic health • Statin myths and misinformation on social media • Why a coronary calcium score of zero doesn't tell the entire story • Soft plaque vs. calcified plaque • When lipid-lowering therapy may involve more than statins • The cardiovascular numbers women should know • Why high blood pressure can go unnoticed • Heart attack symptoms in women • Why women's healthcare needs to look at the whole medical history, not individual systems in isolation This conversation is about more than cholesterol numbers or whether someone should take a statin. It's about understanding cardiovascular risk across a woman's entire lifetime — from pregnancy through menopause and beyond. Because sometimes the information that matters at 50 was already beginning to show itself at 30. Subscribe for weekly conversations about women's health, hormones, menopause, evidence-based medicine, and the topics women deserve to understand more fully. Episode Resources: Work with Dr. Tassone | Tassone Advanced Gynecology Please contact the clinic directly at (512) 956- 0296 with all scheduling inquiries. Purchase Dr. Tassone's Best-Selling Book | The Hormone Balance Bible Dr. Tassone's Integrative Hormonal Archetype Quiz | Discover Your Hormonal Archetype Medical Disclaimer This podcast and website represent the opinions of Dr. Shawn Tassone and his guests. The content here should not be taken as medical advice and is for informational purposes only. Because each person is so unique, please consult your health care professional for any medical questions.

On the Evolving Wellness podcast, host Sarah interviews returning guest Dr. Anthony Jay (PhD biochemistry; former Mayo Clinic researcher) about his book Sugar Beat: How Sugar, Not Cholesterol, Destroys Arteries and his broader critique of mainstream cardiology. Jay cites a 28,000-person study where insulin resistance had the highest heart-attack hazard ratio (6.4) versus hypertension (2.2), triglycerides (2.1), and LDL (1.38), arguing doctors overemphasize cholesterol while neglecting insulin and HOMA-IR. He claims statins increase arterial calcification and diabetes risk, criticizes organizations like the American Heart Association, and disputes fears around LDL, ApoB, and Lp(a), describing them as fat-transport/oxidation-related. Jay recommends focusing on metabolic health, diet and fasting to promote fat burning and plaque reversal, cautions about processed foods and mislabeled oils, discusses CAC vs CCTA imaging variability, and notes genetic nuances such as iron-related risk and sitosterolemia.— Connect with Dr. Anthony Jaywebsite - https://www.ajconsultingcompany.com/YT - https://www.youtube.com/@dranthonyjay Books:Sugar Beat - https://amzlink.to/az0hIdy8AMV03Estrogeneration:  https://amzlink.to/az0U0rLUAUr8f _________Sponsored By:→ Bon Charge | Go to https://boncharge.com/products/demi-red-light-device?rfsn=8108115.26608d & use code SARAHKLEINER for 15% off storewide._________Timestamp:00:00 Insulin Resistance vs LDL01:05 Meet Dr Anthony Jay04:03 Censorship and Free Speech10:14 Seed Oils and Food Fraud14:04 Statins and Calcified Plaque21:53 Sugar Beat Heart Disease Mechanism30:59 Saturated Fat Genes and Lp a40:52 Sleep Stress Insulin Link42:14 Metabolic Flexibility Basics42:55 Genetic High Cholesterol Cases43:40 Oreo Study LDL Trap45:45 Statins Guidelines Corruption51:02 CAC vs CCTA Scans57:04 Labs Genes Wrap Up——— This video is not medical advice & as a supporter to you and your health journey - I encourage you to monitor your labs and work with a professional!________________________________________Get all my free guides and product recommendations to get started on your journey!https://www.sarahkleinerwellness.com/all-free-resourcesCheck out all my courses to understand how to improve your mitochondrial health & experience long lasting health! (Use code PODCAST to save 10%) -  https://www.sarahkleinerwellness.com/coursesMy free product guide with all product recommendations and discount codes:https://www.canva.com/design/DAF7mlgZpJI/xVyE4tiQFEWJmh_Xwx8Kbw/view?utm_content=DAF7mlgZpJIFree Webinar on Light & Health (includes free light bulb guide) - https://www.sarahkleinerwellness.com/mycircadianapp-free-webinarGet Early Access to Podcast Episodes & my Seasonal Food Course + UVB+Red Light Therapy course for free -  https://open.substack.com/pub/sarahkleinerwellness/p/uvbred-light-protocol?r=5eztl9&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

The best investors aren't just just identifying great brands. They're identifying shifts in consumer behavior before everyone else sees them.That's the approach Jeff Cantalupo, Founder and Managing Partner of Listen Ventures, has taken throughout his career — from a decade in brand strategy at Leo Burnett to investing in companies including Angel's Envy, Go Brewing, Delta Beverage, and Magic Cactus.Listen starts with the consumer. The firm conducts its own research — from ethnographies and interviews to literal tours of consumers' fridges and freezers — looking for changes in behavior that could create the next big category or brand.One shift Jeff is particularly bullish on is “vice wellness.”Historically, some of the strongest consumer businesses have been built around ritual, identity, and repeat behavior. Now, as wellness becomes increasingly important to consumers, Jeff sees opportunity in products that combine those powerful behaviors with “wellness permission.”In drinks, that's helping fuel what Listen calls the “social beverage” — from non-alcoholic beer to hemp-derived THC and other functional beverages. The thesis isn't that alcohol is disappearing. It's that consumers are becoming more intentional about what they drink for different occasions — and that's creating space for entirely new choices.In this episode, we dig into:• The three types of innovation Jeff looks for: Product, business model, and brand narrative• Why repeat purchase, CAC payback, margins, and unit economics matter more than hype• Why omnichannel capabilities have become table stakes for beverage brands• What Listen saw in Go Brewing, Delta Beverage, and Magic Cactus• Why vertical integration can sometimes create a competitive advantage• What made Angel's Envy investable — and why timing was critical to its success• Why a great consumer business isn't necessarily a venture-backable business• How founders can conduct meaningful consumer research without a big budgetPlus, Jeff shares one deceptively simple branding question he teaches at Northwestern's Kellogg School of Management: What business are you actually in?You may sell beer, tequila, or THC seltzer. But the brands that break through often own something bigger — an occasion, a feeling, or a consumer need.For the latest updates, follow us:Business of Drinks website (sign up for our newsletter!)Business of Drinks YouTubeBusiness of Drinks LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.Erica Duecy LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.Scott Rosenbaum LinkedInSubscribe to the Business of Drinks channel for more insights on how brands, retailers, and operators are unlocking growth across beverages. And please rate and review us. Your support helps us reach new listeners. Thank you!

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,600+ Members: https://www.facebook.com/groups/pestcontrolmillionairesNick Bartolo is the Founder and Managing Partner of Essential Partners: www.essentialpartners.comCheck out his Socials!: Linkedin: https://www.linkedin.com/in/nick-bartolo/Instagram: https://www.instagram.com/nickbartolo_ep/Youtube: https://www.youtube.com/@EssentialExit Email: info@essentialpartners.comJonas's Socials: Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18/Check out Jonas's Book ‘'Zip Code Kings'': https://pestcontrolmillionaires.com/zip-code-kings/The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit: pestcontrolmillionaires.com Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.comChapters:00:00 — Intro & Nick's Background02:04 — Who Are the Biggest Players in M&A Right Now06:29 — Are Premium Multiples Here to Stay?07:18 — The Pesco Question: What Happens When Big Roll-Ups Sell10:33 — Rollins Down 45%: Why It Matters for the Industry16:52 — AI Disruption vs. the Blue-Collar Advantage19:09 — Where All the PE Money Is Coming From20:55 — Lead Costs, CAC & Knowing Your Numbers24:44 — Preparing to Sell: The Business Side29:00 — The Personal Side: Identity, Loneliness & Life After the Sale36:20 — On the Fence? Running the Scenario Analysis39:20 — The Biggest Mistake: Tax Planning Before the LOI47:49 — Investing After the Exit: Getting Rich vs. Staying Rich52:18 — Pestworld Plans & Wrap-Up#pestcontrolmarketing #pestcontrolbusiness #pestcontrolleads #pestcontrolowner #pestcontrolpodcast #jonasolson

Today for "Everyday Money #6":-- A few episodes ago, we talked about the idea of a $0 CAC consumer finance product, and whether that was actually achievable. Today I want to come back to that question with a concrete example, because there is a company that has built its entire growth engine around exactly this principle: Revolut. Their internal slogan was famously displayed in neon signs across their offices: Deliver “wow”. On the surface, that sounds like a marketing line. But underneath it is a genuine economic strategy, and it explains a lot about how organic growth actually compounds. The idea is simple to state but hard to execute. [Learn more in the episode]-- The podcasts are authored, edited and produced by Raph Grieco (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠raphael-grieco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠olivecapital.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).

Meet Eric Pullman, owner of Breakthrough Performance & Personal Training in Long Island, New York!THE NUMBERS: Revenue Pace: +43% vs. prior year Profit Margin: ~38% Adult Membership: +125% Total Membership: +92% Attrition: ~6% down to ~3% Owner Coaching Hours: 0 scheduledKEY MOVES:- Retention first. Attrition fell from roughly 6 to 7% monthly down to about 3 to 4%, even as membership more than doubled. Membership quality improved alongside volume.- Paid marketing scaled aggressively. Breakthrough more than tripled ad spend versus the prior year and began tracking acquisition economics closely.- Referrals became an active system. 17 adult referral sign-ups year-to-date with referral conversations reviewed with the team every week.- A clearer adult niche. The business intentionally focused on adults, especially clients in their 50s to 70s, for steadier revenue, longer relationships and stronger referral potential.- Premium pricing with confidence. Current adult offers: higher frequency tiers at premium rates. Average adult client value holding strong.- Lean economics. Small facilities, controlled equipment spend and low fixed overhead allow more dollars toward coaching talent and marketing.- Leadership layers replaced Eric's floor time. Eric moved from required coach to owner focused on sales, marketing, hiring, financial oversight and expansion. Evan expanded into sales and referrals. Mark is leading facility number two.- Two-location launch. Dix Hills gym generated 21 sales in 17 days and is positioned to operate alongside the original Huntington location.LISTEN IN FOR:- Why retention matters more than chasing new members.- How to build a referral system your coaches actually own.- Premium pricing strategy for an older adult audience.- Moving from "I have to coach" to zero scheduled coaching hours.- The metrics that drive daily decisions: CAC, attrition, net membership, sign-up flow.- Why the second location proved Eric was ready to scale.- Building leaders who can operate without the owner hovering.Find Breakthrough Performance here: https://www.breakthroughptny.comRegister for The Gold Medal Standard: https://bosretreat.com

Daniel Santacreu, analista independiente, analiza la evolución de los mercados en un contexto marcado por la incertidumbre geopolítica y la guerra en Irán. Un escenario que mantiene la presión sobre las inversiones y condiciona el comportamiento de las principales bolsas internacionales. En este entorno, los índices bursátiles vuelven a centrar la atención de los inversores. El IBEX 35 se mueve en torno a los 19.843 puntos y trata de recuperar posiciones tras las últimas sesiones. Santacreu destaca que “el IBEX trata de aguantar en las dos últimas sesiones. Los mínimos han sido el paso de la media móvil de 50 periodos, es decir, media móvil de corto plazo desde la cual está tratando de armar un rebote técnico que pueda acercarlo de nuevo a la zona de los 20.000 puntos”. Sin embargo, el analista advierte de que el escenario técnico todavía presenta riesgos y considera fundamental recuperar determinados niveles. En este sentido, señala que “hay que tener mucho cuidado porque la directriz alcista extendida desde mínimos del pasado mes de marzo y que pasaba por la zona de los 20.005 y 20.015 puntos, ha sido quebrada a la baja y debemos recuperarla con la mayor brevedad posible”. Santacreu apunta que, si esta recuperación no se produce, el selectivo español podría volver a poner a prueba niveles inferiores: “si no se produce esto, volveremos a tantear el soporte dinámico de la media móvil de 50 periodos que pasa por los 19.725 puntos aproximadamente y si no se recupera rápidamente ese nivel sí podríamos ver algún tipo de corrección más profunda”. La atención también se dirige a Estados Unidos, donde el dato de empleo puede aumentar la volatilidad. Santacreu explica que “paradójicamente un dato contenido sería bien recibido al calmar la presión sobre los tipos de interés, mientras que una cifra demasiado fuerte volvería a tensionar las rentabilidades exigidas de la deuda”. En Europa, el CAC 40 también intenta rebotar desde la media móvil de 200 periodos.

Send us Fan MailDr. James J. Thompson is a board-certified cardiovascular radiologist and advanced cardiac imaging specialist with more than 20 years of experience in Cardiac CT Angiography (CCTA) and Cardiac MRI (CMR).He is nationally recognized for expertise in AI-integrated cardiovascular imaging, imaging physics, multimodality diagnostics, radiation optimization, advanced post-processing, and physician education. He has extensive experience collaborating with academic medical centers, national imaging systems, outpatient imaging networks, and emerging cardiovascular AI technologies — developing scalable imaging solutions focused on earlier disease detection, workflow optimization, and improved patient outcomes.Dr. Thompson is known for bridging radiology, cardiology, imaging physics, and artificial intelligence through practical real-world implementation, national physician education, and international faculty leadership.Find Dr. Thompson at-https://preventi.ai/IG- @preventi.aiFind Boundless Body at-myboundlessbody.comBook a session with us here! 

Cet épisode s'inscrit dans une série de rencontres avec des patrons de sociétés du CAC 40.Sur GDIY nous recevons habituellement uniquement des personnes qui se sont lancées par elles-mêmes : des entrepreneurs, artistes, sportifs…Avec cette série, j'ai pour ambition de découvrir et comprendre comment s'opèrent de tels mastodontes depuis l'intérieur, sur du temps long. Au-delà des éléments de langage, au-delà de la politique, au-delà des clichés.Tout le monde connaît Saint-Gobain, mais personne ne sait vraiment ce que fait ce géant.De l'industrie ? De la construction ? De la rénovation ? Oui mais pas que.Benoit Bazin, arrivé dans la maison en 1999, à la direction générale depuis 2019 et aujourd'hui PDG clame fièrement son ambition : “être le leader mondial de la construction durable”.En 360 ans, une verrerie fondée sur commande de Louis XIV est devenue l'un des groupes les plus tentaculaires du CAC 40, capable aussi bien de déposer douze couches atomiques sur du verre pour réaliser le cockpit du Rafale que de produire et distribuer chaque année des millions de plaques de placo.Depuis qu'il a les rênes du groupe en main, Benoit a entrepris et réussi deux restructurations extrêmement lourdes.La première est financière.Dès 2019, il choisit de se séparer d'un quart des activités du groupe. Il cède l'équivalent de 10 des 40 milliards d'euros de chiffre d'affaires de l'époque et se lance dans une série d'acquisitions préparées en amont.La seconde est humaine.Benoit retourne complètement la gouvernance du groupe et met fin à une organisation classique par métier. À la place, il nomme un ou une responsable par pays qui opère toutes les activités du groupe sur son territoire, gère ses propres équipes, ses politiques tarifaires, ses canaux de distribution et jusqu'à 10 millions d'investissement, peut implanter une nouvelle usine sans en référer à Paris.Témoin du succès de ces deux chantiers, le cours de bourse de Saint-Gobain a triplé depuis le début de l'ère Bazin.Benoit revient sur ces années de transformation et sur les défis auxquels Saint-Gobain doit aujourd'hui faire face : continuer la transition vers le bas carbone, déployer l'IA dans tout le groupe et innover malgré l'instabilité politique et la fragmentation de l'Europe.Une discussion sincère, avec un homme calme et méthodique, à la tête de la plus vieille entreprise du CAC 40.Vous pouvez suivre Benoit sur LinkedIn.Profitez de 10% de réduction pendant 1 mois sur le site de Point P avec le code GDIY10 : https://www.pointp.fr/?utm_source=youtube&utm_medium=cpc&utm_campaign=generation-gdiy-benoit-bazin&wiz_content=podcast-gdiy&wiz_term=partVous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.TIMELINE:00:00:00 : Vendre un quart de ses activités et dire au revoir à 10 milliards d'euros de CA00:09:25 : Le triptyque à surveiller pour repérer les talents00:22:13 : Chamonix : premier témoin du changement climatique00:26:42 : "La construction c'est 35% du CO2 émis", comment changer les choses ?00:35:39 : MaPrimeRénov' : énième exemple d'une bonne idée très mal exécutée00:42:46 : Allemands, Pays nordiques, USA : où sont les meilleurs modèles pour nos constructions ?00:49:36 : Avancer malgré l'instabilité politique00:57:40 : "On a absolument besoin d'un vrai marché européen unique"01:03:47 : L'importance d'avoir des ingénieurs, beaucoup d'ingénieurs01:07:28 : "La dépense publique dysfonctionne, ça ne peut pas durer trop longtemps"01:18:23 : Repenser de A à Z l'organisation d'un groupe de 160 000 collaborateurs01:30:40 : Allouer son capital aux bons endroits01:37:05 : Les coulisses d'une acquisition record à 2,7 milliards d'euros01:52:46 : Ses clés pour réussir une intégration01:59:08 : Les grands principes de management de Benoit02:03:12 : Pourquoi l'industrie est en retard sur l'adoption de l'IA ?02:10:28 : Rester coté au CAC 40 ou céder aux sirènes de la bourse américaine ?02:15:15 : Tripler son cours de bourse en 5 ansLes anciens épisodes de GDIY mentionnés : #511 - Camille Jaccoux - Black Crows - L'icône de la culture ski à la française#388 - Benoit Lemaignan - Verkor - “Pour avoir de l'impact climatique il faut aller vite et fort”#505 - Mingpo Cai - Cathay Capital - De la chine profonde aux sommets du capital-investissementNous avons parlé de :Saint-GobainLe Massachusetts Institute of TechnologyÉcole nationale des ponts et chausséesL'écroulement de la face ouest des Drus en 2005Point PLe Diagnostic de Performance ÉnergétiqueNotre film “Comment la Chine est devenue imbattable ?”Le rachat de l'industrielle australien CSR par Saint-Gobain pour 2,7 milliards d'eurosAcquisition de ChrysoLes recommandations de lecture :Voies de passage - Benoit Bazin et Laurent BergerEt la lumière fut - Jacques LusseyranUn grand MERCI à nos sponsors : Squarespace : https://squarespace.com/doitQonto: https://qonto.com/r/2i7tk9 Brevo: brevo.com/doit eToro: https://bit.ly/3GTSh0k Payfit: payfit.com Club Med : clubmed.frCuure : https://cuure.com/product-onely (code DOIT)Vous pouvez retrouver la liste de tout le matériel utilisé pour enregistrer nos épisodes sur cette page.Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Pour écouter l'épisode en entier, tapez "#563 - Benoit Bazin - Saint-Gobain - Tripler la valorisation de la plus vieille entreprise du CAC 40" sur votre plateforme d'écoute.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/Oz-Jimmy ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps Oz and Jimmy identify why their Spanish-language real estate advertising agency is relying too heavily on Jimmy to drive sales, then rebuilds the sales process around a one-call close, KPI-based team management, tiered calendar routing, and a higher-value backend offer. CHAPTERS: 00:00:00 Intro & the $120K Month 00:04:00 Pricing, Contracts & Margins 00:09:00 CAC to Lifetime Profit 00:12:00 Jimmy's Closing Advantage 00:14:28 The Two-Call Funnel Problem 00:18:00 The Sales Team Constraint 00:20:00 One-Call Close & KPIs 00:26:00 Re-Engineer the Sales Script 00:31:00 Tiered Calendar Routing 00:34:49 The Final Action Plan

In this episode of Biz/Dev, we sit down with Page Conway, Founder and CEO of Ensembled, to talk about what it takes to build a marketplace when you truly understand the people you're building it for.Page shares her experience tackling the challenges of a two-sided market, understanding CAC, vibe coding her app, and why trust and security matter when your entire business is built around community.We also get into what she's learning as a founder building, testing, and growing Ensembled from the ground up.LINKS:Page on LinkedInEnsembled.app___________________________________Submit Your Questions to:hello@thebigpixel.netOR comment on our YouTube videos! - Big Pixel, LLC - YouTubeOur HostsDavid Baxter - CEO of Big PixelGary Voigt - Creative Director at Big PixelThe PodcastDavid Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start.In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture.Contact Ushello@thebigpixel.net919-275-0646www.thebigpixel.netFB | IG | LI | TW | TT : @bigpixelNCBig Pixel1772 Heritage Center DrSuite 201Wake Forest, NC 27587Music by: BLXRR

“It is so incredibly easy to not drive incremental results the week of Black Friday.” Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning. Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn't truly incremental. Also, AG1's new gummy launch steps up, and so does its cannibalization risk. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Proppel https://9ops.co/weareproppel Operators Newsletter https://9operators.com/ 

Listen in as our expert panel breaks down what clinicians need to know about the 2026 dyslipidemia guidelines, such as the role of lipoprotein a, apolipoprotein B, and coronary artery calcium scoring. Plus, you'll walk away with practical takeaways to optimize lipid management including when to add non-statin therapies like PCSK9 inhibitors and ezetimibe for your patients.Special guests:Mary Katherine Cheeley, PharmD, BCPS, CLS, FNLAExecutive Director, Ambulatory Pharmacy ServicesGrady Health SystemJoel C. Marrs, PharmD, MPH, BCACP, BCCP, BCPS, CLS, FAHA, FASHP, FCCP, FNLACardiology Ambulatory Clinical PharmacistCheyenne Regional Medical Group Heart & Vascular InstituteAdjoint Associate ProfessorUniversity of Colorado School of MedicineYou'll also hear practical advice from panelists on TRC's Editorial Advisory Board:Stephen Carek, MD, CAQSM, DipABLMClinical Associate Professor of Family MedicinePrisma Health/USC-SOMG Family Medicine Residency ProgramUSC School of Medicine GreenvilleAndrea Darby-Stewart, MDAssociate Director, Honor Health Family Medicine Residency ProgramClinical Professor of Family, Community & Occupational MedicineThe University of Arizona College of Medicine - PhoenixCraig D. Williams, PharmD, FNLA, BCPSClinical Professor of Pharmacy PracticeOregon Health and Science UniversityFor the purposes of disclosure, Dr. Cheeley reports relevant financial relationships with [lipids] Novartis, Regeneron (honorarium). The other speakers have nothing to disclose.  All relevant financial relationships have been mitigated.This podcast is an excerpt from one of TRC's monthly live CE webinars, the full webinar originally aired in July 2026.

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

SEASON: 7 EPISODE: 2Episode Overview:Welcome back to Becoming Preferred, the podcast designed to help you level up your game and become the best version of you.If your income or revenue personally or professionally looks strong on paper, but your bank account at the end of the month tells a completely different story, you are definitely not alone. Too many brilliant entrepreneurs and professionals, find themselves trapped on a cash-flow roller coaster, driving top-line growth while quietly sacrificing their peace of mind, their sleep, and their freedom outside of work.Because financial stress doesn't stay at the office. When your finances are reactive and unpredictable, it bleeds into your personal life, robbing you of the energy you should be spending on your family, your health, and the things that truly matter.Our guest today is a master at turning financial chaos into predictable momentum. With over 30 years of finance experience, she is a powerhouse Fractional CFO, business strategist, and the author of Hidden Profits. She specializes in helping entrepreneurs uncover silent profit leaks, improve cash flow, and finally build the financial stability needed to pay themselves consistently and reclaim their lives. Please join me for my powerful conversation with Debra Angilletta.Guest Bio: Debra Angilletta is a former Wall Street trader, Fractional CFO, and Master Certified Profit First Professional with more than 30 years of experience helping business owners turn revenue into real profit. As the author of Hidden Profits: Stop Chasing Cash–Predictable Profit in 90 Days, Debra helps answer the question, "Where did all my money go?"Debra uncovers the hidden money leaks draining cash, helps owners create predictable profit, and shows them how to build financially healthy businesses that generate more cash without simply working harder or selling more.Resource Links:Website: findmyhiddenprofits.comProduct Link: https://www.amazon.com/Six-Figure-Schedule-Streamline-Skyrocket-ebook/dp/B00PMKZZSA?ref_=ast_author_mpbProduct Liink: https://www.amazon.com/Hidden-Profits-Chasing-Predictable-Profit-ebook/dp/B0GRRNXWVY/ref=sr_1_1?crid=2GSPXOX3YE87O&dib=eyJ2IjoiMSJ9.52U2iz0_Uqn5afS6AInqhg.4K6mExhPPZil55I0iyvjk2u72m7gbwEXLy1JImrOY58&dib_tag=se&keywords=hidden+profits+debra+angilletta&qid=1782742975&s=digital-text&sprefix=hidden+profits+debra+angilletta%2Cdigital-text%2C179&sr=1-1Insight Gold Timestamps:02:09 When I was a child, my favorite toy was the cash register03:03 Money equaled freedom06:10 Are you seeing common mindset issues?07:51 When it comes to money, it's something that people feel like they're a math person or they're not a math person10:51 A lot of times they don't have time to work on the business13:12 Start making money, expenses keep going up16:48 I like to revisit the SaaS subscriptions, make sure we're using everything in the business to the ability that we can20:39 That can really increase your revenues just by making that one little tweak22:38 We call it the Goldilocks pricing25:34 What is it that you love that your accountant does for you? And what is it that you wish they did more of?27:47 It all depends on what the business owner is looking for30:53 She wound up 10X'ing her profits and then reducing her expenses by about half34:11 CAC is the customer acquisition cost, and LTV, lifetime value of the client, and most people don't go there36:22 If your revenue resets to zero on the first of every month, you don't have a scalable business, you just have a high-stress job37:02 I always like to say the money's in your time39:42 If I was to design things in an ideal manner, what would my life and my business look like?42:45 Your book, Hidden Profits, is an incredible roadmap42:54 You can find it at findmyhiddenprofits.comConnect Socially:LinkedIn: https://www.linkedin.com/in/debraangilletta/Email: debra@debraangilletta.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Is your ERP dashboard actually built on data that matters — or is it just a chart of accounts dressed up to look useful? In episode #386, Ben Murray breaks down why traditional ERP dashboards are losing ground to AI-generated, prompt-built SaaS reporting and what that means for CFOs and finance leaders right now. If your team is still relying on static dashboards anchored to your general ledger, you're missing three out of four key SaaS data sources before you even start the analysis. The gap between what ERP dashboards can show and what modern AI-native metrics engines can produce is widening fast and the CFOs who close that gap first will be the ones driving the board conversations. Why ERP dashboards are fundamentally limited to chart-of-accounts data — and the three additional SaaS data sources (HRIS, bookings, and customer/revenue data) that actually drive metrics like CAC payback, LTV to CAC, NRR, and Rule of 40. How Ben vibe-coded a full SaaS metrics dashboard in minutes using Claude — covering ARR trajectory, EBITDA margin, gross margin, revenue per FTE, and cash balance — and why a prompt-built report on a deterministic engine beats any canned dashboard. Why controlling the period of measurement matters: the example of setting CAC payback on a six-month sales cycle basis — something a standard ERP dashboard simply can't do. Where AI actually belongs in the FP&A process: not at the beginning, but at the end — writing board narratives, flagging dormant customers ripe for expansion via a RevIntel engine, and generating insights that traditional FP&A could never surface. Why agent-friendly APIs matter: how Saster's API grading tool surfaces whether your SaaS stack is actually exposing the data AI needs to take action — not just technically having an API. Tune in to understand exactly where your ERP dashboard ends and where a closed-loop, AI-powered metrics engine takes over — before your next board meeting. Resources Mentioned Ben's LinkedIn post (vibe-coded SaaS metrics report): https://www.linkedin.com/posts/benrmurray_saas-activity-7498039803582689280-7Ckt?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOOEO8Bf5aRLyU0jjrGXvPD2odJNDer6KU Ben's deterministic SaaS metrics engine: https://softwaremetrics.ai Ben's Five Pillar SaaS Metrics Framework: https://www.thesaasacademy.com/saas-metrics-implementation-sprint-sept-2026

This Week your hosts Hall of fame Referee JHawk, JGold & Charly Butters discuss Dolly Parton, Tim Curry, Enjoy Wrestling Closing and Butters knows who's at fault, butters office is a mess, Butters got the new AEW upper deck Flagship 2026 hobby box, Butters mentions a future new co-host, Jhawk tells us about happenings at CAC in Vegas then they Talk with the now retired legendary "UNC" Wilbur Whitlock about retirement, being more in demand now that he's not wrestling plus fan questions and so so so much more!  Merch https://brainbustertees.com/other/iwtv-guide/ Patreon http://patreon.com/iwguide All Other Links https://linktr.ee/iwguide

Join Dr. O on today's episode of Animal Chiropractic Clinic Chatter as he sits down with human and animal chiropractor Dr. Eli Guttman to discuss his journey into animal chiropractic, helping dogs and horses, memorable success stories, and the growing opportunities in the field. Discover why hands-on experience, a love for animals, and a passion for helping the community are at the heart of his practice.Listen now and join the conversation!

Heart disease remains one of the biggest health risks we face, but understanding what's happening inside your arteries can give you a much clearer picture of your cardiovascular health.     On today's show, I break down the difference between hard, calcified plaque and soft plaque, why soft plaque can be more vulnerable to rupture, and how arterial plaque develops in the first place.     I'll explain what a CAC score can and can't tell you, and how other options can help assess your cardiovascular health.     So join me on today's Cabral Concept 3854 to discover the differences between hard and soft plaque, which tests can identify each type, why inflammation and other underlying factors matter, and what you can do to better understand your cardiovascular risk.     Enjoy the show, and let me know your thoughts!   - - - For Everything Mentioned In Today's Show: StephenCabral.com/3854 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

Today for "Everyday Money #4":-- For a long time, consumer finance has rested on a familiar assumption: growth costs money, and user acquisition is usually one of the biggest line items. If a company wants to scale, it tends to pay for that growth through ads, incentives, referrals, or distribution deals. That is why the idea of a $0 CAC consumer finance product is so compelling. The closest analogy is product-led growth. In PLG, the product itself does the heavy lifting: users try it, get value quickly, and often bring others in through usage and word of mouth. A strong consumer finance product can work in a similar way, but with higher stakes. In that case, growth comes from utility, habit, and repeat usage. People keep returning because the product solves a real financial problem well enough to become part of their routine. They tell others because it is genuinely useful. They expand their use over time because it earns more and more trust. That changes the business logic in a meaningful way. When acquisition costs fall toward zero, product quality matters even more. Retention matters more. Word of mouth matters more. The degree to which the app fits into someone's financial life becomes central. A consumer finance product is no longer just competing for attention; it is competing to become part of someone's default behavior. The most plausible path to $0 CAC usually comes from alignment. Sometimes that shows up through network effects, where the product becomes more useful as more people use it. Sometimes it comes through embedded distribution, where the product sits naturally inside another workflow or platform. Sometimes it comes from a strong utility loop, where the user has a reason to return without needing to be re-acquired. And sometimes it comes from being so specific and valuable that users effectively become the channel. There is still an important caveat. [Learn more in the episode]-- The podcasts are authored, edited and produced by Raph Grieco (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠raphael-grieco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠olivecapital.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).

“We've done it before. Can we do it again?” Five executives put half a million dollars on the line to start a new ecommerce brand. Operators Build follows every step, in public. You get the math, the disagreements, and the cost of launching an online business in 2026. This is not dropshipping. We bought inventory, formed an LLC, and registered our domain name: https://getwinks.com The plan? Shopify and paid social (Meta) with online marketplaces like Amazon and new channels like TikTok added as the numbers earn it. Powered By Skio https://9ops.co/skio-9operators Aftersell https://9ops.co/4i3bb5 Omnisend https://www.omnisend.com/9operators SARAL https://calendly.com/maxx-getsaral/operators Motion https://9ops.co/motion-runneth Shoplift https://shoplift.ai/operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ Curtis covers the category and the year they spent on the product + inventory management (sourcing, co-manufacturer, 3PL). Sean frames subscriptions and the CAC goal. Cody runs email and social-media marketing with AI to keep OpEx low. Mike pushes for constraints while Matt argues for high conviction, one big bet.

Change only looks sudden when you missed the signals.  Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, they get drowned out by revenue, pipeline, CAC, and other lagging indicators. Those numbers still earn their seat, but left alone, they can keep everyone staring backward while customers and competitors move ahead.  In this episode, Drew talks with Rita McGrath, Columbia Business School professor and author of Seeing Around Corners, about how CMOs can build the muscle to spot change early enough to act. Rita connects weak signals, leading indicators, arena thinking, and strategy-led AI to a bigger job for marketing leaders. Help the business move sooner, then make sure new efficiencies fund the next bet. Because as Rita says, you can't shrink your way to greatness.  What You'll Learn: How strategic centering helps leaders make stronger bets Why the next threat may not be the rival on the battlecard What separates AI users from AI-powered thinkers How to balance the core business with future growth options Listen in for how CMOs can read the signals sooner, put strategy before AI, and turn efficiency pressure into fuel for the next bet.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Le sujet :Euronext est devenue la première place boursière européenne sur les actions… mais très peu de gens comprennent vraiment comment une bourse fonctionne. Dans cet épisode, on décortique l'envers du décor : liquidité, valorisations, IPO, digitalisation et le grand match Europe vs États-Unis.L'invité :Stéphane Boujnah est CEO d'Euronext. Au micro de Matthieu Stefani, il raconte le retournement spectaculaire d'Euronext (multipliée par 10 en une décennie) et explique, concrètement, comment se fabrique « le prix » sur un marché.Au programme :00:00:00 : Qu'est ce qu'une place de marché00:09:45 : Comment Euronext a fait x10 en quelques années00:15:50 : Faire dérailler une fusion des concurrents pour qu'Euronext survive00:23:54 : Comprendre le fonctionnement des bourses : valorisations et mécanismes internes00:29:03 : Personne ne comprend vraiment comment est constitué le CAC 4000:32:25 : Les États-Unis vs l'Europe : où vont les flux et à quoi s'attendre dans les prochaines années00:45:40 : Les valorisations US sont-elles antifragiles face à la bulle IA ?00:50:45 : Comment Stéphane Boujnah gère son patrimoine personnel00:53:23 : Le métier d'Euronext : explication claire de l'écosystème et du business model01:00:56 : La décentralisation des actions : où en est-on ?01:05:28 : Les Français investissent peu en actions (et pourquoi il faut que ça change)Merci à notre partenaire Fundora de soutenir la Martingale.Allez sur fundora.fr et prenez le contrôle de vos investissements.Fundora est une plateforme d'investissement. La valeur de vos placements peut augmenter ou diminuer. Votre capital est assujetti à un risque.La libre antenne de votre podcast préféré, Allo La Martingale, a désormais son propre flux ! Abonnez-vous sur Spotify, Apple Podcasts ou votre plafeforme audio favorite pour ne manquer aucun nouvel épisode. Pour s'abonner à la newsletter, c'est ici : https://lamartingale.io/ La Martingale, c'est aussi un assistant IA qui vous apporte des réponses éclairées issues des interventions des experts passés au micro du podcast. Pour tester, direction https://beta.lamartingale.ioLa Martingale est un média d'Orso Media. Vous souhaitez entrer en contact avec a rédaction ? Ou nous soumettre une collaboration ? Ecrivez-nous ici : https://orsomedia.io/contactHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Empreendedor adora falar de produto, vendas e marketing, mas foge do financeiro. E é justamente aí que a maioria das startups tropeça: margem bruta mal calculada, despesas fora de controle e números que não convencem na hora de captar. Neste Growthaholics, Pedro Waengertner recebe João Marcelo Alves, Co-founder da alignio FinOps, para um papo prático sobre o tema que ninguém gosta de encarar: financeiro.Da fase pré-seed à Série A, eles destrincham quais indicadores olhar em cada estágio (margem bruta, CAC, burn, runway, EBITDA e burn multiple), por que a margem bruta define o valuation de uma startup, como a distribuição virou mais importante que o produto e o que faz um investidor perder a confiança no due diligence. No fim, o alerta que todo fundador precisa ouvir: como a reforma tributária vai impactar o caixa a partir de 2027PARTICIPE DO ACE SUMMIT 2026No dia 16 de novembro o ACE Summit reúne mais de 2.500 empreendedores, investidores e líderes corporativos em São Paulo. São 10 horas de conteúdo, 35+ speakers e uma programação com matchmaking estruturado e office hours com investidores. Você sai do ACE Summit com decisões e negócios fechados.GARANTA SEU INGRESSO:⁠ acesummit.com.br Nos siga nas redes sociais: Pedro WaengertnerACE VenturesEXAME

Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day outdoors, he tripped and sent a tray of drinks flying over everyone. That clumsy moment sparked two ideas at once: a better, genuinely leak-proof product, and a brand built around the outdoor-lifestyle-and-moments-of-pause philosophy he and his wife Michelle wanted to live by. He funded SMMT Outdoor entirely himself, went all in from day one, and spent nearly two years and 50 prototypes getting the product right. In this episode, Jamie is refreshingly honest about the unglamorous middle of the journey - the weeks with one or two orders, the pivot away from the category he launched in, the agency burns, and what it actually feels like to go from leading teams of teams at a billion-dollar company to being a solo operator with one contractor. What you'll learn in this interview: The barbecue accident that sparked the whole brand - and why Jamie built SMMT around an emotional "active days and moments of pause" philosophy, not just a product spec Why he launched in bags first, then pivoted to drinkware after 18 months and 50 prototypes - and how that detour taught him the business he actually needed to learn The reality of the early days: weeks with one or two orders, days of "crickets," and the humbling gap between corporate experience and blank-page entrepreneurship Why he chose to bootstrap with only family capital - keeping the cap table simple, feeling the pain of his own money, and buying himself the freedom to make long-term decisions The "rocking chair test" he uses for big life and business decisions - fast-forwarding to age 80 and asking what he'd regret not doing Why he deliberately built for a sustainable family business rather than a unicorn - and his case for why a $10-20M brand is a huge win nobody talks about enough The Thanksgiving dinner spent refreshing Shopify to see if the drinkware launch would work - and why 25 sales on day one felt enormous The exact equation he obsessed over instead of chasing revenue: customer lifetime value over CAC - and why he attacked the numerator first through bundles, pairs, and a 980-unit limited edition program How a $15 personalisation upsell, print-on-demand art drops, and a rethought checkout experience quietly built margin and average order value The hard-won mindset lessons: entrepreneurship isn't linear, most businesses fail from lack of conviction or poor cashflow rather than bad ideas, and "cortisol management" is a real barometer of startup life If you're a corporate operator wondering whether your experience actually translates to building something of your own - or you're bootstrapping slowly and quietly, doubling year over year without the meteoric rise - this episode is for you. Jamie's story is a grounded reminder that deep patience, obsessing the right numbers, and genuinely loving the problem you're solving matter far more than a fast start. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY JAMIE PARKER Instagram →⁠⁠ https://www.instagram.com/smmtoutdoor/ LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jamie-parker-77b2639/ Website →⁠ ⁠https://smmtoutdoor.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Chris’s Summary Jim and I are joined again by Dr. Philip Snyder as we continue looking at narrowing the gap between healthspan and lifespan and extending your go-go years. We discuss a listener-submitted article on health-adjusted life expectancy, which argues for concentrating retirement spending in the first decade of retirement rather than following a static, Monte Carlo-based safe withdrawal rate. Dr. Snyder updates his coronary artery calcium scoring correction, introduces the CCTA angiogram for non-calcified plaque, and outlines the four components of exercise, cardio, strength, balance, and flexibility, for maintaining function as we age. Jim’s “Pithy” Summary Chris and I welcome back Dr. Philip Snyder to pick up right where we left off, because folks, this whole thing, all of it, is about extending your go-go years, and I’ll admit this episode gave me some homework of my own. Dr. Snyder corrects something he got wrong last time on coronary artery calcium scoring, breaks down a newer angiogram option for catching the sneaky non-calcified plaque a clean CAC score can miss, and even mentions a blood test called PLAC2 for folks who can’t do the angiogram. A listener sent in a short article about spending more in your first decade of retirement instead of hoarding it for some rainy day that never comes, and it is basically what I have been calling the Fun Number for years. You spend your whole life saving, and then you’re too scared to spend it. My dad used to warn me about the Debbie Downers in his retirement community, folks with plenty of money left but no health left to enjoy it. Nobody wants to be that person, and nobody wants to be the wealthiest person in the graveyard either. Dr. Snyder walks through the four pieces of exercise you need as you get older, cardio, strength, balance, and flexibility, and Chris and I both admit we need a grease gun just to get moving some mornings. We get into tai chi, stretching, why I still cannot make myself do it consistently, and why one-third of people who break a hip never fully bounce back. Show Notes: “The First Decade Retirement Plan” article The post Extending Your Go-Go Years: EDU #2633 appeared first on The Retirement and IRA Show.

Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies.Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive leadership time. Tim argues this manual reporting cycle is a hidden cost most founders never account for.The conversation covers when a brand is actually ready to invest in analytics, why LTV and CAC are stories rather than single numbers, and why he tells clients to fund analytics the same way they fund ad spend, expecting a real return. Tim also breaks down where AI genuinely helps data teams and where it creates expensive slop instead.Listeners walk away with a clearer framework for knowing when their reporting problem is actually a decision-making problem, and what it costs to keep ignoring it.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tim Shea, Founder and CEO, Latticework InsightsTim Shea's LinkedIn: linkedin.com/in/sheaninesevenMilked Media: https://latticeworkinsights.com/Key Takeaways:Manual reporting across 10-30 disconnected platforms quietly costs brands far more than the software itselfLTV and CAC are not single numbers, they're stories shaped by cohort, channel, and buying behaviorAnalytics should be funded and measured like ad spend, with an expected return above one dollar per dollar spentThe biggest unlock often comes from getting a company to agree on one true north metric, not adding more dashboardsAI is useful in the hands of people who already know how to architect a solution, and dangerous in the hands of people who don'tThe right time to invest in data infrastructure is after product-market fit, not before itChapters: [00:11] Introduction and meeting Tim Shea [00:37] Getting thrown out of a sales pitch and the origin of LatticeWork Insights [03:00] Listening to customer pain over pitching product [04:25] The real cost of data spread across 10-30 platforms [05:03] Manual reporting and the hidden cost to leadership time [08:58] Blending data analytics with intuition [09:32] LatticeWork's process for a new client engagement [13:14] When brands should NOT reach out, and when they should [16:36] Common implementation challenges and getting teams aligned [18:57] Why analytics should be funded like an ad spend [21:44] Where AI actually helps, and where it creates slop [26:40] What brands get wrong when working with agencies [29:49] Tim's ideal customer [31:13] How to find LatticeWork Insights [31:58] Closing thoughts

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-638&utm_medium=podcastSubscribe to DTC Newsletter - https://dtcnews.link/signupAdam Gillman co-founded Hiya Health (hiyahealth.com), the kids' vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is the year Hiya finally hit retail shelves at Target.If you're a founder or operator building a subscription DTC brand, this episode is a start-to-exit walkthrough from someone who did it without a single VC check.What's inside:The "single SKU phase": why Hiya sold one multivitamin for 2.5 years before launching anything else, and what had to be true before product twoAttacking gummies head-on: porous form factors that kill vitamin content, and sugar as "candy in disguise"How new SKUs stayed accretive instead of cannibalistic as the catalog grewWhy influencer was the backbone of a channel mix that hit 25% month-over-month growth in stretches from 2023 to 2025, including creators Hiya has worked with for 3 to 4 years"We want this to sit on your counter, not inside of your cabinet": the packaging and sticker-pack decision that quietly built enterprise valueDisney, Barbie, and Marvel collabs done properly: rebuilding the entire customer experience per license, to the point that existing subscribers repurchased product they already hadThe exit itself: open bidding process, why he can't imagine doing it without an investment bank, and the leverage of not needing to sellLightning round: the metric founders obsess over too much (revenue growth), the one they ignore (gross margin to CAC), and the e-commerce trend he thinks has peaked (creative velocity for its own sake)Who this is for: subscription DTC founders, operators fighting rising CACs, and anyone who wants to see what a bootstrapped nine-figure exit actually looks like from the inside.What to steal: Adam's channel discipline. Under $20M in revenue, put the majority of your effort into making one channel work before touching the next one.Follow Adam: @AdamGillman on X | hiyahealth.comTimestamps:00:00 Building Hiya From a Single SKU08:00 Expanding Products Through Customer Trust18:00 Why Brand Building Creates Enterprise Value23:00 Scaling Growth With Influencer Marketing35:00 Creative Velocity, CAC and Sustainable GrowthSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Episode 2839 - Vinnie Tortorich and Chris Shaffer discuss challenging yourself, the benefits of CCTA scans, and reversing plaque in arteries. https://vinnietortorich.com/2026/08/benefits-of-ccta-scans-episode-2839 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Always Be Learning Last year, Vinnie and Serena went on a vacation for the first time in a very long time. (6:00) It was also the first time in a long time that Vinnie went water skiing. Once he recovered from an injury, he was inspired to return to the activities he hadn't done for years. (16:00) He shares a skiing story that is a reminder to keep getting up after failing. (20:00) Vinnie gives an update on getting creatine into Pure Vitamin Club's product line. (34:00) Benefits of CCTA Scans Vinnie is interested in learning more about reversal of plaque in the arteries. (37:00) For many years, medicine has stated that once plaque build-up happened, it could not be reversed. Chris summarizes an article from Cardiovascular Business Journal. (40:00) CCTA scans appear to show progression of disease in stages now, which was unavailable before. However, using the test should be limited since it uses contrast radiation. A CAC score tells you if you have plaque or not. The CCTA (Cardiac Computed Tomography Angiography) examines how much plaque, where it's located, and its progression. (50:00) Doctors and Big Pharma have been pushing Repatha. (52:00) It came out in 2016 and did basically nothing. And then, it's jumped 37% year over year. The company made $953 million in sales in the second quarter this year of Repatha alone. Many people are on multiple drugs. Many times some of the drugs are addressing symptoms caused by other drugs they are taking. (56:00) Never be passive about your health when consulting with your medical professional. Always advocate for yourself. (1:08:00) Check out the Aletha Hip HookTM that Vinnie uses to reduce pain and increase mobility: You can purchase your own through Vinnie's website here: https://vinnietortorich.com/hook Anna's products are now linked to PureVitamin Club's website. Look under the "Food and Snacks" section to purchase them there, too. https://purevitaminclub.com/collections/food-and-snacks Vinnie hopes to add other products as well, all of which will be health-related. The NSNG® VIP GROUP IS NOW CLOSED AGAIN AS OF SUNDAY, MARCH 15TH Anna's next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now. If you pre-order, you'll get bonus goodies! You can pre-order from a wide variety of booksellers at https://eathappycocktailhour.com/ Please save your receipt from wherever you pre-order; you'll need it for your bonuses! Physical Release Date is October 2026 You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on Peacock. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's second cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your doctor listening to you?Because you deserve to be heard.In this episode, we sit down with OB/GYN, menopause specialist, and longevity physician Dr. Jila Senemar to discuss how menopause care is changing. The good news? It's NO LONGER something you need to just get through. Wait out. Hot flashes?Weight gain?Poor sleep?Brain fog?Low libido?We have answers. No more merely accepting your fate! In this episode, we talk about:The currency of longevity.GLP-1s and HRTHow to check your body composition.What biomarkers to demand. The surprising leading causes of death among women.How to get your insurance to cover your tests.When to get a DEXA bone density scan and a CAC scan. If you've ever wondered whether you're "too young" for perimenopause, or you've felt dismissed by your healthcare provider, this conversation could completely change how you think about your current and future health. Listen and learn how to build the healthiest decades of your life. Because YOU are in charge!Connect with Dr. Jila Senemarhttps://www.instagram.com/drjilasenemar/Website: https://www.jilamd.com/Her Time, Her Health Podcast(00:00:50) Welcome Dr. Jila Senemar to the podcast(00:04:30) The Women's Health Initiative and why women were told "no hormones"(00:10:33) GLP-1s for weight loss in women in midlife(00:14:33) Body composition vs weight, and the importance of muscle for longevity (00:17:56) GLP-1s, HRT and muscle mass (00:22:42) PMOS and treatment of hormone imbalances with GLP-1s (00:26:07) Visceral fat loss, mortality in women and GLP-1s(00:29:00) Microdosing GLP-1 medications explained(00:34:00) Blood work every woman should ask for(00:39:45) What longevity really means and what to optimize today(00:47:25) Can you naturally boost your own GLP-1s?(00:52:57) When should women start preparing for perimenopause and menopause?(01:00:24) Where to find Dr. Jila SenemarWant to leave the TTSL Podcast a voicemail? We love your questions and adore hearing from you. https://www.speakpipe.com/TheThickThighsSaveLivesPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The CVG Nation app, for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠iPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The CVG Nation app, for Android⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fitness FB Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thick Thighs Save Lives Workout Programs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Constantly Varied Gear's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Workout Leggings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: The information shared in this podcast is for educational and informational purposes only and is not intended as medical advice. The views expressed are those of the hosts and guests and should not be used as a substitute for professional medical diagnosis, treatment, or advice. Always consult your physician or qualified healthcare provider before making changes to your diet, exercise routine, medications, supplements, or healthcare plan.Guest opinions are their own and do not necessarily reflect the views of the hosts or producers. 

Send us Fan Mail Heart disease kills quietly, and Dr Jeffrey L. Boone doesn't mince words about why: if you wait for symptoms, you may already be out of time. I sit down with him to rethink the entire “prevention” conversation, from the way we define significant heart disease to the uncomfortable reality that a first symptom can be a heart attack or sudden death. If you've ever assumed good intentions and a few “normal” lab results are enough, this will challenge you in the best way. We dig into practical, evidence-based early detection, including carotid ultrasound to look for plaque, coronary artery calcium scoring (CAC scan) to spot calcified atherosclerosis, and even opportunistic imaging clues that show up on other scans or dental X-rays. Dr Boone explains why cholesterol, blood pressure, and blood sugar are crucial, but still only predictors unless you actually measure plaque. We also talk about family history as a powerful trigger for action and why some populations see earlier and more severe cardiovascular risk as lifestyles change. Then we get real about symptoms and urgent decisions. We cover classic exertional chest heaviness and shortness of breath, plus easily missed signs like jaw pain, shoulder pain, indigestion-like discomfort, and odd GI distress, especially for women. Dr Boone shares what he wants people to carry and discuss with their doctors, including aspirin, statins, blood pressure medications, and metformin in the right context, all aimed at stabilising plaque and reducing clot risk. If you care about heart attack prevention, stroke prevention, and a smarter preventive cardiology playbook, hit play, share this with someone you love, and subscribe, rate, and leave a review so more people hear it. Connect With the Guest: Website: https://www.booneheart.com Speaker site: https://www.jeffboonemd.com LinkedIn (Boone Heart Institute): https://www.linkedin.com/company/boone-heart-institute Book: "A World Without Heart Attack" (available on Amazon and Barnes & Noble) Immunology Diagnostics 30% off of IMBXX. Code: Healthymind Get the test, insurance covers. Towards Wellness Coaching Offer: 25% off | Code: POD2026. Available internationally in paperback and eBook formats. Vegout Voyage Offer: 15% off all personalized Armchair Iceland merch | Code: ICELANDGEAR15 Avita Yoga Free Avita Yoga class and exclusive interview with Jeff: Know Your Constitution AEtherbal Offer: 20% off | Code: Tryfor20 Convergence Offer: 50% off | TRANSFORM50 H2Biohacker Offer: $200 for Healthy Mind, Healthy Life Listeners | Code: avik 7X Method Biohacking Bootcamp Offer: $2000 discount off $5000 program | Code: BIZBLEND2000 Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Want to Be a Guest on Healthy Mind, Healthy Life?

Break through your keto or low-carb plateau. Book a free call with Robert Sikes: https://www.ketobodybuilding.com/callDaniel Trevor passed a heart stress test, received a clean bill of health, then had a heart attack that almost killed him. In episode 908 of the Savage Perspective Podcast, host Robert Sikes uncovers what standard heart tests can miss and how hidden heart disease can grow without warning. Daniel's search led to CAC scans, soft plaque, insulin resistance, type 2 diabetes, statins, seed oils, sugar, carb addiction, and the standard American diet. They also cover training after 40, fasted exercise, toxins, oral health, and metabolic health. If you look fit, eat low carb, or trust normal lab results, this episode shows why testing, food choices, and daily habits matter.Buy Daniel's Book here: https://danieltrevor.com/Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters0:00 - How a Normal Stress Test Missed a Heart Attack2:01 - Why Obesity Exploded From 1% to Nearly 50%2:44 - Why Carbs, Sugar, and Oils Keep You Addicted5:09 - How Big Tobacco Engineered Addictive Foods7:30 - How Do We Reverse the Obesity Epidemic?9:33 - The Heart Tests Your Doctor May Be Missing10:51 - What Does a CAC Score Really Tell You?13:48 - How Soft Plaque Causes Heart Attacks and Strokes15:36 - Why Your CAC Score Can Rise After Going Keto18:16 - Why You Should Test Regularly After 4019:23 - Do Stents and Bypass Surgery Prevent Heart Attacks?22:44 - Do Statins Actually Help You Live Longer?25:22 - The Overlooked Liver Test That Predicts Mortality28:06 - Can Lean People Have Type 2 Diabetes?29:17 - Why Standard Bloodwork Can Miss Type 2 Diabetes33:26 - How Sugar and Seed Oils Changed Human Health35:51 - What Eating Grains Did to Human Health37:07 - How Modern Wheat Triggers Food Cravings38:38 - Can Exercise Offset Carbs and Seed Oils?40:32 - Resistance Training vs. Cardio After 4043:43 - Does Fasted Training Burn More Fat?45:38 - Why Fit Athletes Can Get Away With More Carbs48:06 - How Environmental Toxins Affect Your Health53:04 - How Oral Health Affects Your Heart54:52 - Who Should Read Unholy Trinity?56:39 - Where to Find Daniel Trevor's Free Book Preview

T-Shirts $32Venmo @Scott-Switzer-1Cash App $SwitzThorIn Memo put NameAddressSizePresenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYEvery Sunday night Carolyne Prevost, Jamie Latimer and Scott Switzer break down the world of CrossFit and other fitness competitions.  Tonight we talk about the WFP Workouts, Why did the prize money change? the Impossible Mile!

Shinghi Detlefsen, one of the Founders of theAmerican Ecommerce Business Alliance AEBA fighting free and fair marketplace, CEO and Co-Founder of ExpandFi, and President of Wholesome Story and one of the most successful supplement brands on the Amazon.Shinghi isn't just another SaaS founder he's a true operator who has built, scaled, and optimized real brands at a high level. His expertise goes deep into what really drives sustainable growth:money, systems, and people.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of unfair competition from foreign sellers on Amazon, particularly in the supplement category.The importance of regulatory compliance for foreign sellers using U.S. infrastructure.Strategies for increasing Amazon advertising spend while maintaining profitability.Measuring customer lifetime value (LTV) and optimizing customer acquisition costs (CAC) on Amazon.Driving external traffic to Amazon product pages through targeted advertising on social media platforms.The significance of building a legitimate brand versus relying on short-term marketing hacks.Navigating Amazon's fee increases and the impact of a strong brand on pricing strategies.The role of AI in e-commerce, including its applications in data analysis and task automation.The importance of financial discipline and risk management in e-commerce operations.Key action items for e-commerce sellers, including advocacy for marketplace fairness and focusing on core business fundamentals.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Shinghi Detlefsen, Amazon expert and founder of the American E-commerce Business Alliance. Shinghi discusses the regulatory disadvantages U.S. sellers face against foreign competitors, explains his data-driven approach to maximizing Amazon ad spend using customer lifetime value metrics, and emphasizes building authentic brands over chasing short-term tactics. The conversation also covers AI's practical role in e-commerce, financial discipline, and the importance of staying focused on core business fundamentals rather than distractions.Here are the 3 action items that Josh identified from this episode:Scale ads based on profit, not fear Track CAC vs. 12-month profit (LTV)—if it's profitable, increase ad spend (even +50%) to capture more customers and defend your rankings.Build a real brand (your only long-term moat) Invest in product quality, content, and trust-building (reviews, influencers, external traffic) so you can charge premium prices and stay resilient.Use AI to save time, not replace strategy Automate admin and data analysis, but keep human control over ads, creatives, and growth decisions where nuance matters most.Timestamps:00:00:00 Introduction and Setting the StagePodcast intro, host and guest introductions, and overview of the episode's focus on e-commerce scaling and Amazon.00:02:38 The ABA and Regulatory Disadvantages for US SellersShinghi explains the American E-commerce Business Alliance and the regulatory/tax advantages foreign sellers have on Amazon.00:07:06 How to Get Involved with ABA and the Bigger PictureDiscussion on actionable steps for US sellers to support ABA and why regulatory change matters more than minor Amazon policy changes.00:08:18 The Consequences of Losing US Brands and ManufacturingExplains the broader economic risks if US brands and manufacturing are lost to foreign competitors.00:10:04 Doubling Amazon Ad Spend ProfitablyShinghi shares how he doubled Amazon ad spend without losing profitability, counter to common industry trends.00:11:19 Why Amazon Remains the Best ChannelDiscussion on consumer shopping behavior and why Amazon is still the dominant platform for most buyers.00:12:37 Optimizing Ad Spend with Customer AnalyticsExplains using data to determine optimal ad spend, focusing on maximizing 12-month contribution profit per customer.00:15:32 Customer Lifetime Value and Profitability MetricsHow to track and use LTV and lifetime profit on Amazon, and why these metrics matter more than ACoS/TACoS.00:17:23 External Traffic and Meta Ads Direct to AmazonStrategy of sending Meta (Facebook/Instagram) ad traffic directly to Amazon product pages for better results.00:19:18 Brand Building vs. Short-Term HacksWhy building a real brand with solid fundamentals outperforms chasing short-term hacks or black-hat tactics.00:20:14 Mindset Shift: From Transactional to Lifetime ValueEncourages Amazon sellers to focus on CAC:LTV ratios and long-term customer value, not just single-sale profits.00:22:48 Education and Data-Driven Decision MakingImportance of learning business fundamentals and using customer analytics to drive growth.00:24:25 Amazon Fee Increases and the Real Root ProblemWhy blaming Amazon for fee increases misses the point; the real issue is regulatory imbalance with foreign sellers.00:28:43 Brand Power and Pricing FlexibilityHow having a strong brand allows for price increases and resilience against Amazon's changing policies.00:29:40 AI in E-commerce: Hype vs. RealityDiscussion on the current state of AI in e-commerce, what's real, what's hype, and where to focus your time.00:30:07 Build vs. Buy: SaaS, AI Tools, and Time ValuePros and cons of building your own tools with AI vs. paying for SaaS; focus on time value and maintenance.00:33:51 Where AI Delivers the Most ValueAI's best use is interpreting large data sets, not replacing complex SaaS or business processes.00:35:27 Avoiding FOMO and Focusing on High-Value TasksAdvice to avoid distraction from shiny new tools and focus on automating admin tasks to free up time for growth.00:39:01 SaaS Innovation and Staying AheadWhy SaaS companies will quickly catch up to DIY solutions, and the importance of focusing on your core business.00:40:07 Final Thoughts: Build a Brand and Give BackEncouragement to build a real brand, take care of customers, and use success to contribute positively to the world.00:40:39 Three Action Items for E-commerce SuccessHost summarizes three key takeaways: fight for a fair marketplace, build a real brand, and avoid distractions.00:44:40 The Myth of Constant Product LaunchesChallenges the idea that always launching new products is the best growth strategy; focus on bestsellers and distribution.00:46:39 Risk Management and Financial AdviceAdvice on managing risk by investing conservatively outside the business and building a financial safety net.00:48:03 The Value of Financial Security for Better DecisionsHow having a financial cushion leads to better business decisions and peace of mind.00:48:42 Rapid-Fire Questions: Book, AI Tool, and E-comm LeaderShinghi shares his favorite business principle, AI tool (Claude), and recommends following Logan from Physician's Choice.00:50:10 Outro and Contact InformationHow to follow Shinghi, closing remarks, and end of the episode.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCom...

Erectile dysfunction isn't always a testosterone problem, especially when symptoms begin early. Discover the underlying causes of erectile dysfunction and how addressing the root cause may help improve the problem.

We have another classic episode for you. Level up your primary prevention game. Learn when ApoB, Lp(a), and CAC actually change management, how to spot cardiometabolic risk before diabetes declares itself, and how to make smarter lipid decisions beyond the standard panel. We're joined by Dr. Greg Katz, cardiologist and prevention expert at NYU Langone Health.

Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick. Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today. In this episode, you'll learn: The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just like Steve Jobs did when he introduced the iPhone Why story beats argument every single time and how Malcolm Gladwell turned a spaghetti sauce case study into one of the most memorable TED talks ever by making you feel the discovery instead of hearing the lesson Stop filling the silence. Stop apologizing for your point. Start speaking like someone who deserves to be heard. Because the moment you learn to communicate like a CEO is the moment people start treating you like one. Thanks to HubSpot for Startups for sponsoring this episode! Want to know if your business is actually making money or bleeding cash? Use the free CAC calculator I built with HubSpot. It takes two minutes and tells you the one number that decides everything. Grab it here: https://contrarianthinking.biz/bigdeal_cac ___________ (00:00:00) Introduction: Great Ideas Die Because You Can't Communicate (00:00:33) The Simple Map Framework: Tell Them Where You're Going First (00:02:40) Repetition That Builds: Martin Luther King's I Have a Dream (00:04:56) Specificity as Credibility: The Three Million Dollar Laundromat Story (00:07:06) Silence Is Sexy: Steve Jobs and the iPhone Reveal (00:09:52) Show Me, Don't Tell Me: Using Silence to Force Discovery (00:11:08) Story as Argument: Malcolm Gladwell and the Spaghetti Sauce Lesson (00:12:31) The Customer Acquisition Cost Reality Check (00:15:10) Go Big or Go Home: Masayoshi Son's Apple Crate Speech (00:16:50) Don't Apologize, Reframe: Fred Smith's FedEx Vegas Gamble (00:18:14) Communicate Visually: Herb Kelleher's Dear Mrs. Crabapple Letter (00:21:00) Build a Business That Runs Without You ___________ MORE FROM BIGDEAL