Podcasts about cac

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.I'm joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.We'll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you'll learn:- Why brand search campaigns can hide true marketing performance- How cutting Amazon ad spend increased sales volume- The importance of tracking blended CAC and MER- Why channel-specific ROAS targets limit growth- How Meta creates demand that Google and Amazon capture later- Using native advertising to unlock colder audiences- How connected TV supports multi-channel growth- How proactive agency strategy builds client trust- Why mature brands need diversified acquisition channelsMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Sales and marketing are supposed to work together, but in most companies, they don't. Not to the level your revenue actually needs. In this episode, I sat down with Mark Kapczynski, co-founder of Kontrol Media and author of Everyone Sells, to talk about practical, sometimes unconventional ways to get these two teams pulling in the same direction.Why Sales and Marketing Still Don't Work TogetherTraditional marketing was built around brand awareness, not revenue. That history still shapes how a lot of teams operate today.Marketing budgets are getting cut because leadership now expects marketing to prove its impact on revenue, not just visibility.Sales and marketing need to see each other as one team working toward the same goal, not two departments with separate scorecards.Give Sales and Marketing One Shared GoalMost companies still measure marketing on traffic and awareness, while sales is measured strictly on closed revenue.Mark says both teams need a shared goal tied to revenue, whether that's new logos, higher customer lifetime value, or overall revenue growth.Marketing pay structures need to change too. Straight salary with a small year end bonus doesn't give marketers the same stake in closing deals that commission gives salespeople.Meet on the Pipeline Two or Three Times a WeekSales and marketing can't just hand off leads and hope for the best.Mark recommends meeting regularly, two or three times a week, to review the pipeline together.These meetings should cover what made one lead higher quality than another, and what's holding up deals that are stuck.Track the Metrics That Actually MatterCustomer acquisition cost (CAC) and lifetime value (LTV) should be shared numbers between sales and marketing, especially for enterprise deals.Return on ad spend (ROAS) shows whether marketing's paid spend is actually working. Mark looks for four to five times return.Time to close and number of touch points are also worth tracking together.Let Marketing Support the Close, Not Own ItMarketing shouldn't be responsible for closing deals. Contracts, legal terms, and pricing sit outside their lane.But marketing can stay involved right up until the customer gives a verbal yes, supporting the salesperson the whole way.Use What Marketing Is Already Great AtMarketers are natural storytellers. Salespeople tend to be more transactional and want to close fast.Marketing can help build trust and consistency across every touch point, so a prospect hears the same story from sales, marketing, and leadership.Nurturing is another area marketing can own. Not every prospect is ready to buy today, and marketing has the tools and patience to stay engaged until they are.The Big Takeaway: Everyone SellsMark's core message ties back to his book, Everyone Sells. Every person in a company plays a role in the sales process, not just the sales team.When only one department is expected to carry the entire revenue goal, the business underperforms."Sales and marketing are peanut butter and chocolate. They have to work well together, otherwise you just have two silos going two different directions with two sets of goals." — Mark KapczynskiResourcesLearn more about Mark's company, Kontrol Media.Connect with Mark Kapczynski on LinkedIn.Check out Mark's book, Everyone Sells (Including AI): How to Influence Anyone, Anywhere, Anytime.Join our LinkedIn cohort and learn to prospect the right way.Keep track of your sales activity and boost your results with the Prospect Pro sales tool.Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

This week on Sinica, a rare treat: an in-person recording from Beijing with two dear friends who happen to be two of the very best in the business on technology and China — Samm Sacks and Paul Triolo, fresh off the exhibition floor of the World Artificial Intelligence Conference in Shanghai. We dig into Xi Jinping's first in-person WAIC appearance and his most extensive statement on AI to date, the launch of the World AI Cooperation Organization, Moonshot's release of Kimi K3, the Trump administration's reported push to shut Chinese open-weight models out of the U.S. market, the coming age of agents, the untranslatable problem of ānquán, and what to expect from the first U.S.-China AI dialogue in September.8:51 – The view from the floor: heat, humidity, robot boxing grandmas, WeChat-gated free water, and the "AI+" vibe — why WAIC 2026 felt less like an AI conference than a sector-by-sector snapshot of China's entire economy being supercharged with AI, with attendance swelling to some 200,000 tickets16:32 – Why Xi showed up: what the leader's first in-person WAIC appearance and his most extensive AI statement to date signal, and why domestic drivers matter as much as geopolitics18:01 – Chapter and verse: which phrases from the speech will be put to work in the system — "secure and orderly development" and the governance of agents, and Xi's strikingly extensive language on AI safety after China was frozen out of the Paris process22:26 – The ānquán problem: one word meaning both "safety" and "security," the three buckets of AI risk, and how China's safety community has moved from bias and deepfakes toward CBRN and loss-of-control concerns — Black Mirror versus Star Trek28:14 – Shanghai's baby: how WAIC's ownership structure differs from the CAC-run World Internet Conference in Wuzhen, Chen Jining's very visible host duties, and whether the center of gravity in AI policy is shifting to the Yangtze River Delta30:05 – WAICO: what the new World AI Cooperation Organization with its 29 founding members is actually for, Xi's concrete deliverables for the Global South — 5,000 AI training slots, regional cooperation centers, the MAZU early-warning system — and healthy skepticism about follow-through34:39 – Kimi K3: what's technically significant in Moonshot's big new model, why it's the fourth arguably frontier-class Chinese release in a single month, the two-way traffic in distillation accusations, and what it all says about the state of the frontier gap four years into export controls40:33 – Washington reacts: the reported menu of options for shutting Chinese open-weight models out of the U.S. — entity listings, a draft executive order, supply-chain security authorities — and why none of the tools actually fit the problem49:36 – Strange bedfellows: David Sacks versus the "closed lab duopoly," the FUD strategy, why some 80% of Andreessen Horowitz portfolio companies reportedly run on Chinese open models, and how gating U.S. frontier models while Chinese weights flow freely supercharges the AI sovereignty argument worldwide54:55 – The model is infrastructure, the agent is the product: the ByteDance–ZTE agentic phone, the CAC's new initiative on agent trust and interoperability, and why agents fused into operating systems upend both super-app walled gardens and China's data protection regime1:02:27 – An exegesis of kěkòng: the many meanings of "controllable," the long history of ānquán kěkòng in Chinese tech policy, and the unanswered question of who — CAC, NDRC, or somebody new — actually owns AI safety in either system1:08:54 – The road to September: what to expect from the first U.S.-China AI dialogue, why Mythos tops the Chinese grievance list, the securitization feedback loop that starves trust-and-safety advocates of resources on both sides, and why recursive self-improvement makes this feel like a last, best chancePaying It ForwardPaul nominates Tony Peng, whose Substack RecodeChinaAI offers sharp, well-written analysis of the application side of China's AI industry — part of an impressive new generation of independent China tech writers. Samm gives a shout-out to Professor Zhu Yue of Tongji University Law School, published in Science and doing pioneering work at the intersection of disability law and AI law.RecommendationsSamm: The Land and Its People by David Sedaris — laugh-out-loud funny, especially the "Enough is Enough" chapter; Transcription by Ben Lerner, a perfect small novel about fathers, sons, memory, and technology as enabler or disabler of connection; and Didion and Babitz, on Joan Didion and Eve Babitz and the 1970s California rock scene.Paul: The Party's Interests Come First by Joseph Torigian — dense but beautifully written, and essential for understanding the current Chinese leadership.Kaiser: A fiction-only summer! Stoner by John Williams, a small life told most grandly in some of the most beautiful sentence-level writing anywhere; Gilead by Marilynne Robinson, an epistolary novel dense with distilled wisdom from a dying Iowa minister; and Wang Xiaobo's The Golden Age (黄金时代) in Yan Yan's excellent new translation — bawdy, hilarious, and super Beijing-y despite its Cultural Revolution setting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer acquisition costs have climbed dramatically over the past few years, but spending more on advertising isn't always the answer. In many cases, rising CAC is a symptom of hidden leaks in your marketing strategy that prevent more prospects from becoming customers. In this episode, Sonia Thompson breaks down the four hidden leaks that drive up customer acquisition costs—and, more importantly, how to fix them. You'll learn how friction in the customer experience, fragmented media and discovery, ad fatigue, and ineffective brand messaging quietly reduce conversions and increase the cost of acquiring new customers. In this episode, you'll learn: Why customer acquisition costs continue to rise for brands across industries How customer experience friction hurts conversion rates and marketing ROI Why today's consumers discover brands differently than they did just a few years ago How ad fatigue reduces campaign performance and what to do about it Why brand messaging must answer, "Is this for someone like me?" before customers will consider your brand Practical ways to improve your customer acquisition strategy without simply increasing your marketing budget If you're looking to improve conversion rates, lower customer acquisition costs, and build a more effective growth marketing strategy, this episode will help you identify where your marketing is leaking—and how to start fixing it. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Chat about Mosaic Message Mapping: sonia@soniaethompson.com

Before menopause, our risk of heart disease is HALF what a man's is. Within a few years of our last period, it is EQUAL. By our seventies, it is HIGHER. So why is nobody screening us for it? This is the conversation midlife women have been waiting for. I sat down with Dr. Jayne Morgan, a research cardiologist and Vice President of Medical Affairs at Hello Heart, who is calling out menopause itself as the most missed opportunity in preventive cardiology. She is the creator of the Stairwell Chronicles, a science communicator who translates complex cardiology into kitchen-table language, and she has spent 25+ years researching what is actually happening to our hearts in midlife. This is our fourth cardiologist on the show. And she is different. She brings the research, the data, and a fierce honesty about why our healthcare system was built around the male body, and what we do about it now.   WE GO DEEP ON: • Why menopause is a CARDIOVASCULAR event, not a gynecologic footnote • The half / equal / greater stat that every midlife woman needs to memorize • The 37-minute delay women face in the ER for cardiac care, and the exact phrase that gets you seen • Why hot flashes, night sweats, palpitations, and brain fog are cardiovascular signals, not just inconveniences • What estrogen actually does for your heart and what happens when it drops, and the 10-year HRT window • Her take on statins, the online backlash, and what the research actually says about LDL • What to do if you tried a statin and felt terrible — • Why it is LDL AND insulin resistance AND inflammation — not one versus the other • The labs to demand: ApoB, Lp(a), hs-CRP, fasting insulin, CAC scan • Why women were excluded from cardiovascular clinical trials until 1993, and how that built the entire field on the wrong data • The exact advocacy phrase that gets your concern documented in your chart • Three things you can do this week that actually move the needle   This is not a doom episode. This is the conversation you bring to your doctor tomorrow.   TIMESTAMPS: • 00:00 — Why menopause is a cardiovascular event • 12:00 — The symptoms women miss and the 37-minute ER delay • 26:00 — Estrogen, HRT and the 10-year window • 42:00 — LDL, cholesterol and the statin debate • 54:00 — What to test, what to track, what to demand • 66:00 — Health equity and self-advocacy • 76:00 — Three things this week   Catch the full episode on YOUTUBE HERE: https://bit.ly/MidlifeConversationsYouTube    Learn More About Dr. Jayne Morgan  Instagram ➜ http://www.instagram.com/drjaynemorgan   Website ➜   https://drjaynemorgan.com/ Hello Heart➜   https://www.helloheart.com/      Thank you to our show sponsors:  LEELA QUANTUM:  Get 10% off your first Leela Quantum order with the code NatalieJill at checkout  at https://midlifeconversations.com/leela TIMELINE: Timeline is offering 20% off your order of Mitopure! Go to https://timeline.com/NATALIEJILL  BIOPTIMIZERS: Stop settling for one form of magnesium when your body needs all 7. This one has them all! Get yours at https://bioptimizers.com/nataliejill  and use code NATALIEJILL to save  Free Gifts for being a listener of Midlife Conversations! Mastering the Midlife Midsection Guide: https://theflatbellyguide.com/ Age Optimizing and Supplement Guide: https://ageoptimizer.com   Connect with me on social media! Instagram: www.Instagram.com/Nataliejllfit Facebook: www.Facebook.com/Nataliejillfit   For advertising inquiries: https://www.category3.ca/  Disclaimer: Information provided in the Midlife Conversations podcast is for informational purposes only. This information is NOT intended as a substitute for the advice provided by your physician or other healthcare professional. Do not use the information provided in this podcast for diagnosing or treating a health problem or disease, or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before making any changes to your current regimen.  Information provided in this podcast and the use of any products or services related to this podcast does not create a client-patient relationship between you and the host of Midlife Conversations or you and any doctor or provider interviewed and featured on this show. Information and statements may have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent ANY disease. Advertising Disclosure: Some episodes of Midlife Conversations may be sponsored by products or services discussed during the show. The host may receive compensation for such advertisements or if you purchase products through affiliate links. Opinions expressed about products or services are those of the host and/or guests and do not necessarily reflect the views of any sponsor. Sponsorship does not imply endorsement of any product or service by healthcare professionals featured on this podcast.

Recorded live at the Retail Collective Summit, this episode features Ryan Napierski, CEO of Nu Skin, as he outlines his 30-year journey from working in the call center to steering a global corporate empire spanning 50 countries. Ryan delivers an unvarnished masterclass in corporate survival, detailing how a sudden industry-wide ban in China forced the company to completely shift its direct-selling model toward technology investments and integrated brand building. He also shares how a near-fatal backcountry snowboarding accident shattered three vertebrae in his neck and profoundly redefined his leadership lens. The discussion maps out his framework for navigating the rapidly growing $6.8 trillion global wellness economy. Ryan breaks down "Unit Economics 2.0," explaining how AI-driven ad spend is causing a massive inflation in customer acquisition costs (CAC) for direct-to-consumer (DTC) brands. He pulls back the curtain on Nu Skin's strategic $275 million exit of the platform Mavely, proving why nano-influencers with sub-1,000 followers deliver vastly higher conversion rates than expensive macro-influencers. Finally, Ryan addresses the challenge of managing channel conflict as a legacy MLM entity scales into a highly integrated, modern omnichannel strategy.  

Quando i dati macro americani rallentano in modo inatteso, i mercati europei lo sentono subito. È quello che è successo oggi, 15 luglio 2026, e se hai ETF azionari o obbligazionari in portafoglio, vale la pena capire perché.I prezzi alla produzione USA di giugno hanno rallentato più del previsto, riducendo le aspettative di nuovi rialzi dei tassi da parte della Federal Reserve. In apertura le borse europee hanno reagito in modo disomogeneo: Parigi ha guadagnato un marginale +0,09%, Londra è rimasta quasi ferma a -0,07%. Ma nel corso della seduta il quadro si è deteriorato.A fine giornata il Ftse Mib ha ceduto lo 0,85% chiudendo a 52.411 punti. Il Dax ha perso lo 0,5%, il Ftse 100 lo 0,15%. Unica eccezione il Cac 40, in lieve progresso dello 0,15%. Sul fronte obbligazionario, lo spread Btp-Bund si è mantenuto poco sotto i 79 punti: un segnale di tensione contenuta per chi detiene debito sovrano italiano.Approfondisci ogni giorno i movimenti che contano davvero per il tuo portafoglio. Segui TraDetector Cafe su Spotify e Apple Podcasts e visita tradetector.com.

La bourse de Paris a évolué en légère hausse, sans réel catalyseur.La faute au conflit dans le détroit d'Ormuz, qui limite les prises de risques : le blocus visant les navires iraniens se poursuit et est accompagné de nouvelles frappes américaines le long des côtes iraniennes. Donald Trump a même prévenu que les frappes pourraient s'intensifier, si Téhéran ne revenait pas à la table des négociations.En conséquence, le Brent progresse autour de 85 dollars le baril, après sa hausse de 11 % sur les deux séances précédentes. Et sur le front des entreprises, quelles sont les principales informations du jour ?Cette situation géopolitique a freiné le CAC 40 malgré un secteur du luxe très bien orienté.Kering, LVMH et Hermès ont pleinement profité des résultats trimestriels convaincants du groupe Suisse Richemont, qui profite de ventes bien meilleures que prévues, soutenues par la demande venue des Etats-Unis.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Claude Mythos scrambled American AI policy, leaving us with what Dean Ball calls a de facto involuntary licensing regime from the administration that promised us the opposite. Zhipu's cofounder says China will have a Mythos-class model before the end of the year; IAPS says February 2027. Either way, Beijing is about to face down the same question, but unlike Washington, it already has a form to fill out. Guests: Kevin Xu of Interconnected. Matt Sheehan, a fellow at the Carnegie Endowment. We discuss… Why China's answer to Mythos will look like Glasswing — but started by the state, not a lab, with government ministries and central SOEs first in line Whether the CAC's content-testing regime can absorb cyber, and why a Chinese lab dropping a frontier model without a heads-up would be "very bold and self-destructive behavior" The mixed signals on open source — a Reuters report on MOFCOM and NDRC weighing export controls on model weights, versus Minimax and Zhipu founders publicly doubling down, with Xi's WAIC speech as the tiebreaker Whether open weights even matter when running a frontier model adversarially requires a datacenter, and the case that lighting the dark park makes it safer What the US and China can actually agree on — non-state actors, eval methodology sharing, and why labor displacement lessons don't travel Companion-app regulation flowing from Sacramento and Albany to Beijing, the AI policy brain drain into the labs, and whether Sam Altman's five percent is American state capitalism or just a Trump thing song: https://suno.com/s/xZE1pIKrVBtCfTBO Learn more about your ad choices. Visit megaphone.fm/adchoices

Learning how to win a government contract starts with something most small businesses overlook entirely: making sure the government can actually find you. In this live GovCon Giants Q&A, Eric Coffie and co-host Maria Martinez bring real audience members on stage to troubleshoot their SAM.gov profiles, pricing strategy, and search for buyers in real time, live on air. Learn why an incomplete Dynamic Small Business Search (DSBS) profile makes you invisible to contracting officers searching by keyword Discover the difference between a capability narrative and a capability statement, and where to actually enter one inside SAM.gov Understand how to use PSC codes, NAICS codes, FPDS, and USAspending.gov to identify which companies are already winning contracts in your industry Hear real stories from small business owners on trucking and transportation contracts, including Crowley freight lanes and disaster relief hauling Get pricing guidance for government bids, including why requesting a debrief after a loss can reveal exactly what to fix next time EPISODE CHAPTERS: 0:00 - Sponsor reads for Mindy AI and Encore Funding 1:15 - Welcome to the live Wednesday Q&A session 4:01 - Academy 3.0 cohort and workforce program overview 8:24 - Finding a government contracting attorney recommendation 9:52 - Researching which agencies buy your product or service 15:08 - Joint venturing success story from a lighting contractor 25:38 - Finding the right buyers for trucking and transportation work 35:00 - Getting your back office and CAC industry ready 44:38 - Understanding NAICS codes versus cage codes in SAM 46:55 - Why your DSBS capability narrative matters for search 59:03 - Using PSC codes and FPDS to research competitor pricing 1:09:10 - Choosing between product sales and IT project management services 1:12:18 - Fixing a convoluted SBA capability narrative submission Learning how to navigate SAM.gov, research buyers, and price your bids correctly takes time most small business owners do not have. Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Claude Mythos scrambled American AI policy, leaving us with what Dean Ball calls a de facto involuntary licensing regime from the administration that promised us the opposite. Zhipu's cofounder says China will have a Mythos-class model before the end of the year; IAPS says February 2027. Either way, Beijing is about to face down the same question, but unlike Washington, it already has a form to fill out. Guests: Kevin Xu of Interconnected. Matt Sheehan, a fellow at the Carnegie Endowment. We discuss… Why China's answer to Mythos will look like Glasswing — but started by the state, not a lab, with government ministries and central SOEs first in line Whether the CAC's content-testing regime can absorb cyber, and why a Chinese lab dropping a frontier model without a heads-up would be "very bold and self-destructive behavior" The mixed signals on open source — a Reuters report on MOFCOM and NDRC weighing export controls on model weights, versus Minimax and Zhipu founders publicly doubling down, with Xi's WAIC speech as the tiebreaker Whether open weights even matter when running a frontier model adversarially requires a datacenter, and the case that lighting the dark park makes it safer What the US and China can actually agree on — non-state actors, eval methodology sharing, and why labor displacement lessons don't travel Companion-app regulation flowing from Sacramento and Albany to Beijing, the AI policy brain drain into the labs, and whether Sam Altman's five percent is American state capitalism or just a Trump thing song: https://suno.com/s/xZE1pIKrVBtCfTBO Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailJoin internist and cholesterol expert Albert Lopez, DO, FACP, FASPC, as he reviews the new 2026 Cholesterol Guidelines. In this segment, he focuses on new risk assessment guidelines, including the genetic risk factor Lipoprotein(a) and a sign of damage, the CAC score, and the recommendation that risk assessment starts much younger, around 30 years old. He discusses treatment options for high cholesterol, including sound evidence for statins and newer treatments for rare cholesterol manifestations.Be a part of advancing science by participating in clinical research.Have a question for Dr. Koren? Email him at askDrKoren@MedEvidence.comListen on SpotifyListen on Apple PodcastsWatch on YouTubeShare with a friend. Rate, Review, and Subscribe to the MedEvidence! podcast to be notified when new episodes are released.Follow us on Social Media:FacebookInstagramX (Formerly Twitter)LinkedInWant to learn more? Checkout our entire library of podcasts, videos, articles and presentations at www.MedEvidence.comMusic: Storyblocks - Corporate InspiredThank you for listening!

Welcome to The Animal Chiropractic Clinic Chatter Podcast!

Hosts: Ed Jones (Owner – Nutrition World) & Clint Powell A variety of topics all related to living a healthy life Presented by: Nutrition World www.nutritionw.com Broadcasting from the Nooga Dentistry Studio www.noogadentistry.com Production of: Whitfield Media Group www.vitalhealthradio.com Title: All about Spike Proteins with Dr. Glenn, Beyond Cholesterol & Better Heart Testing with Dr. Dearing [0:00:00] – Intro: Brian Johnson, Longevity & Oxalates + Farmers Market Light banter about: Ed coining the term “peak span” and using it in interviews. Ed's social media success (8.3 million views in 90 days). Joking about Ed doing a shirtless video and his bodybuilding competition and carb loading. Ed talks about Brian Johnson (longevity guru who spends ~$2M/year trying to live to 120): Johnson recently announced an autoimmune condition where his stomach is “eating its own stomach.” Ed admires his data and “Blueprint” protocol but believes two key factors in Johnson's regimen contributed to this issue. Ed teases that one factor is excess oxalate-rich foods; the other factor is left as a teaser for Ed's social media video. Ed announces a weekly farmers market at Nutrition World: Every Wednesday, inside the store, morning to mid-afternoon. Run by a young family with clean farming practices and minimal chemicals. Nutrition World does not profit from it; framed as a service to the community and support for small farmers. [0:05:04] – Upcoming Guests, Ed's E‑Books & Podcasts Ed previews two interviews for this episode: Dr. Glenn – testing and managing spike proteins. Dr. Curt Dearing – discussing his new book “Beyond Cholesterol” and non-traditional views on cardiovascular risk. Ed's e‑books: Six e‑books available on theholisticnavigator.com, including: Quality sleep Oxalates and pain “Are You Sick and Tired?” (diet & overall health) Oral health Immune system “Core Four” foundational supplements Podcasts: Ed mentions his Holistic Navigator podcast Clint promotes Nooga Podcasts (noogapodcasts.com) – a network of 20+ podcasts. [0:09:26] – Interview with Dr. Glenn: What Are Spike Proteins & Why They Matter Dr. Glenn defines spike proteins: Discovered in the 1960s, normally part of viruses from nature. Our immune system usually recognizes and dissolves natural spike proteins. For COVID-era, lab-made spike proteins: They are not recognized properly by the body. They can persist and are not efficiently eliminated. Mechanism (simplified): Spike proteins interact with ACE2 receptors (“locks” on the cell door). They unlock and open the cell doors, enter the cells, and damage/destroy cells from the inside. Clint notes he never heard the term “spike protein” before COVID; Dr. Glenn explains: Previously, they weren't an issue because the body just handled them. This is the first time in history we've dealt with lab-made spike proteins at scale. Dr. Glenn stresses this is not simply vaccinated vs. unvaccinated: mRNA vaccines were designed to produce spike proteins. But unvaccinated people with bad cases of COVID can also carry very high spike levels. His personal story: Got severe COVID in Jan 2020, pre-official naming: 2 weeks very ill on couch/bed. 3 months to feel “recovered,” but that was just the start of long-term issues. Over the next 3+ years, progressive cellular damage accumulated, leading to a broad set of symptoms. Dr. Glenn's symptoms when spikes were very high: Whites of eyes turned gray, with burning eyes all day (constant eye drops). Tinnitus (ringing in ears). Cyclical rashes under armpits. Burning nerves in quads; needed leg massage devices nightly to sleep. Gout attacks (kidneys not handling uric acid well). Venous congestion in lower left leg. Severe fatigue, getting sick frequently despite doing everything “right.” Developed endocarditis (inflammation of heart and valves); resting heart rate jumped from 55–60 to 80–105. Subtle Bell's palsy–type weakness on left side of face and brain symptoms. Laboratory findings: Test: SARS‑CoV‑2 spike protein antibody test (semi-quantitative). Thresholds: 1000: likely too high, potential cell damage. 5000: “a whole other level of danger.” His highest result: 11,694 (measured around Oct 28, 2023). Progress over four tests: 11,694 → 11,087 → ~9,950 → 8,905 (as of June 30, current year). Many symptoms have significantly improved, though: Heart rate better but not back to baseline. Tinnitus persists. Spike level is still high, so work remains. Symptoms can vary dramatically from person to person: Because spikes can enter different “doors” (cells/tissues) in different bodies. One person's profile may be mostly neurological; another's cardiovascular, etc. Dr. Glenn's clinic policy: He will not work with someone on issues like hormones, gut, or cognitive problems without a spike antibody test, because: Otherwise they may be “paddling upstream” against ongoing spike-related damage. Observation: Many patients say: “My doctor says my bloodwork is fine,” yet they feel terrible. Conventional doctors rarely order spike protein antibody tests [0:23:01] – Managing High Spike Proteins: Testing, Risk & Protocol Who Should Test & How: Ed notes frequent COVID infections (he's had it six times) and that many people have unexplained symptoms. Both Ed and Dr. Glenn suggest: Spike antibody testing should be considered for anyone with mysterious chronic symptoms, regardless of age or vaccination status. Testing can be done through labs like Be Well Labs (which Nutrition World works with) or other local options. Reference values: < 0.08 means essentially no exposure to COVID. Out of ~130 tests Dr. Glenn has reviewed, only one person was

Jim and Chris welcome back returning guest Dr. Phillip Snider for a Q&A episode that plays a little differently than usual. Listener emails open a broader discussion of healthspan and lifespan, (including how wealth, genetics, and lifestyle factors shape longevity), retirement planning for longevity, and Dr. Snider’s recommendation for additional tests to help assess your health risks. (5:15) — George cautions that median longevity statistics are heavily influenced by wealth, genetics, and individual behavior, and shares CDC data showing life expectancy rises significantly once someone reaches age 65. (29:45) — A listener asks Dr. Snider to discuss the value of the cardiac calcium score in assessing longevity. She also asks about the science behind statins, including their effect on plaque stability and a possible link to reduced dementia risk. Show Notes: Dr. Snider’s list of recommended tests: CAC test (coronary artery calcium,) or heart scan – a noninvasive, low-dose CT scan that measures calcified plaque in your arteries to predict future heart attack risk. hsCRP (high-sensitivity C-reactive protein) – measures inflammation in the body related to cardiovascular disease risk. IL-6 (Interleukin-6) – elevated levels are associated with multiple conditions including cardiovascular disease, diabetes (insulin resistance), cancer, and autoimmune disorders.  The sample has to be frozen before sending to the lab for processing, so it may need to be collected at a hospital lab or free-standing lab facility rather than at a doctor’s office. MPO (Myeloperoxidase) – measures an enzyme found in white blood cells (neutrophils and macrophages). It is a key biomarker of inflammation and oxidative stress. In the bloodstream, high MPO levels indicate that immune cells are actively attacking vessel walls, making it a powerful predictor of cardiovascular disease and plaque instability. Lp-PLA2 (lipoprotein-associated phospholipase A2) – measures a specialized inflammatory enzyme highly concentrated in unstable, rupture-prone fatty plaques within your arteries. Unlike general inflammatory markers (like hs-CRP), Lp-PLA2 is specifically localized to inflammation of blood vessels. The post Healthspan and Retirement Planning for Longevity with Dr. Snider: Q&A #2628 appeared first on The Retirement and IRA Show.

When James Reinhart walked into a Cambridge consignment store with a bag of business school clothes in 2008 – a J.Crew cashmere sweater, a Brooks Brothers coat – and was told they had no resale value, he didn't accept the answer. "I can't believe this cashmere sweater is worth zero," Reinhart tells Ken. That moment became Thredup. Sixteen years later, the company he co-founded as a broke ex-teacher earning $24K a year is a public marketplace approaching $400M in annual revenue, with 25M+ items sold this year across 35,000 brands.In this episode of The Retail Pilot, Ken sits down with James Reinhart – Co-Founder and CEO of Thredup – to unpack how a former 8th grade teacher built one of the most operationally complex companies in fashion. They explore the founding story, the "Netflix of shirts" pitch, the unit economics driving 80% gross margins, the Resale-as-a-Service partnerships with J.Crew, Athleta, Steve Madden, and Cotopaxi, the peer-to-peer launch competing with Poshmark and Depop, and the 4-day work week that became permanent.In this episode you'll learn:How a Cambridge consignment rejection and a J.Crew cashmere sweater became the genesis of ThredupWhy the first year ran on $70K with 7 employees – and why Boston VCs passed before Silicon Valley said yesThe "Netflix of shirts" original pitch – and why it was a "terrible business" that taught them everythingHow Thredup hit ~$400M in annual revenue and a 25% YoY increase in active buyersThe KPIs James actually tracks: contribution margins, LTV to CAC, and units per hour throughputThe supply-side strategy: why dominating sellers is the playbook (and what Airbnb, OpenTable, and Spotify taught him)Resale-as-a-Service: how J.Crew, Athleta, Steve Madden, and Cotopaxi power resale with ThredupThe direct listings launch: how Thredup is competing with Poshmark and DepopInside Thredup's distribution centers: hundreds of thousands of items processed daily, 1M+ photos a dayThe Dallas warehouse: 4 football fields, 4 stories high, 10M items, $600–700M in throughputHow AI is powering search, discovery, and Pinterest-board-to-shop curationThe 4-day work week experiment that never ended – and the sabbatical and maker day policies before itWhy Thredup went public – and why James thinks it made the company "so much better"This episode is for you if: you're a founder building operational moats, a retail operator exploring Resale-as-a-Service, an investor tracking unit economics, a brand leader weighing circularity, or an HR leader curious about the 4-day work week.Subscribe to The Retail Pilot for more conversations with retail leaders shaping the future of commerce.If you missed our last episode, where Denise Incandela unpacks Walmart's fashion transformation, be sure to tune in.Connect with Ken:-Follow Ken Pilot Ventures on LinkedIn, Instagram, and YouTube. Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the clearest example. We dig into trust, storytelling, and small first steps that help customers move from “I'll do it later” to real action. We also cover:problem aware versus solution aware buyers and why education alone failsthe real reasons people avoid wills beyond money, including beliefs and past experienceslife-change moments that make people receptive, like moving, kids, job changes, and lossusing stories to reduce fear and help people see the benefit on the other sidetrust as the main metric and how early drop-off signals a broken journeyusing AI tools to prioritize tasks, reduce clutter, and create momentumchoosing the “entry price” tasks that come with building the life and business you wantgrowth tradeoffs between B2B partnerships and direct-to-consumer marketing, including CAC to LTV mathSend us Fan MailDownload the FREE "What Do You Do?" Formula Guide here.Support the showShow Notes  

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it

If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo looks off, and it stops you from killing channels that are quietly lifting conversions everywhere else. Jay admits he runs everything in silos, channel by channel, and uses that to shift budget toward whatever's performing. Daniel pushes back: you need both. The blended number is your north star. The silos are your diagnostic tool. When blended CAC starts creeping up, that's when you go channel by channel to figure out what's wrong. The bigger idea: attribution will always make some channels look better than they are. Blended CAC cuts through that and shows you the real cost of growing your business. If you want a smarter way to manage your Marketing budget, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend. To find out more, visit:www.workweek.com

Confira no Morning Show desta segunda-feira (06): O presidente nacional do PSD, Gilberto Kassab, em entrevista ao Morning Show, quebra o silêncio e faz um alerta contundente sobre os riscos fiscais e operacionais de uma mudança abrupta na escala de trabalho. Kassab pontua que, embora o benefício da folga seja compreensível, forçar uma aprovação sem um estudo econômico aprofundado trará grandes prejuízos e o colapso de setores produtivos. O presidente do PSD esclarece a convivência de forças em São Paulo e afirma que a sigla marchará convicta com a reeleição de Tarcísio de Freitas (Republicanos) ao governo e Ronaldo Caiado rumo ao Planalto. Kassab ressalta o caráter de centro do partido e a maturidade da pré-campanha após os impasses de 2022. A bancada da Jovem Pan repercute a nova decisão do ministro Alexandre de Moraes, do STF, que determinou a apreensão de 11 armas ligadas a Jair Bolsonaro (PL) e revogou seu registro de CAC. Nossos analistas debatem os desdobramentos dessa medida judicial e as reações jurídicas da defesa do ex-presidente. O debate esquenta no sofá da Jovem Pan enquanto os comentaristas investigam se o prazo de 180 dias solicitado para adiar as tarifas americanas serve para poupar a economia ou se é apenas uma jogada eleitoral. Assista a essa análise profunda sobre como a soberania nacional e a competitividade da indústria brasileira estão em jogo. Os comentaristas discutem o impacto da "vida dos cortes" nas redes como YouTube, TikTok e Instagram sobre o debate institucional brasileiro. Entenda como declarações inteiras de líderes partidários são compactadas para o consumo rápido e se o pragmatismo de centro é o verdadeiro fiel da balança para os candidatos de 2026. Comentaristas examinam os dados de bastidores trazidos pelo repórter Marco Viana sobre a estratégia da PF nesta fase da operação. Entenda por que o foco inicial nos suspeitos já presos e nos núcleos com maior grau de materialidade pode acelerar a devolução de recursos e estancar o desperdício do dinheiro dos pagadores de impostos. A bancada repercute a operação do Ministério Público da Bahia que prendeu dez advogados suspeitos de atuar como núcleo jurídico de facções criminosas. Segundo as investigações, os defensores usavam o parlatório de um presídio de segurança máxima para transmitir ordens de chefes do tráfico que deveriam estar isolados. Nova rodada da pesquisa Datafolha aponta a liderança isolada do governador Tarcísio de Freitas (Republicanos) com 46% das intenções de voto. Nossos analistas debatem os rumos da disputa e os fatores institucionais e de gestão que explicam o cenário atual no maior colégio eleitor do país. A Secretaria da Segurança Pública de São Paulo (SSP) decidiu oferecer uma recompensa de R$ 50 mil por informações que levem à captura de Hércules da Costa Siqueira, de 45 anos. Ele é o principal suspeito do atentado premeditado contra o tenente da Rota, Rorickson Pimentel, ocorrido no último dia 27 de junho. O comentarista Marcio Atalla avalia as deficiências táticas e estruturais que culminaram na eliminação precoce da Seleção Brasileira para a Noruega. Atalla pondera as escolhas táticas tomadas pela comissão técnica e ameniza críticas individuais, ressaltando o peso psicológico da cobrança e a extrema disciplina defensiva demonstrada pelos adversários em campo. A psicóloga e especialista em comunicação Shana Wajntraub faz uma análise profunda sobre o comportamento dos atletas em ambientes de estresse elevado. Shana explica que a falta de regulação emocional e de uma liderança clara entre os pares dificulta a performance, ressaltando a necessidade de gerenciar o foco tático para evitar o desprezo de dados cruciais. Essas e outras notícias você confere no Morning Show.

Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReportsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - How to Calculate CAC on Amazon 0:42 - Navigating Amazon Business Reports 1:10 - Units Ordered vs. Total Order Items 2:18 - Why Amazon Repeat Purchase Data is Tricky 3:25 Using Brand Analytics for Repeat Behavior 4:27 Analyzing Ad Spend and Orders 5:09 The CAC Calculation Formula 7:48 Calculating CAC for New Customers 8:32 Advertised CAC vs. Organic Discovery 10:12 Using CPC and Conversion Rates for Fast Metrics 11:50 Advanced Profit Analysis with My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

The Persona Paradox: Overcoming Saturated Attribution and Decoding Consumer Intent with Brice McBethIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Brice McBeth, the Founder and CEO of Reap Commerce, to dissect the severe operational constraints choking margins across the modern direct-to-consumer (DTC) and retail ecosystem. Brice, an elite e-commerce systems architect and data scientist with nearly two decades of scaling revenue pipelines, reveals how traditional demographic tracking and superficial marketing metrics fail to interpret actual consumer purchasing behavior. This conversion delivers an intentional, algorithmic playbook for mid-market product brands and enterprise digital teams looking to bypass broken iOS attribution channels, reduce customer acquisition costs (CAC), and uncover lucrative, undocumented buyer personas hiding within their existing website data.The Architecture of Intent: Merging Behavioral Tracking with Demographic Enrichment to Build High-Yield ConversionsThe primary vulnerability dragging down the valuation of scaling digital storefronts is a structural over-reliance on idealized customer profiles (ICPs) created through boardroom speculation rather than real-time data analysis. Brice McBeth notes that an overwhelming majority of e-commerce brands are fundamentally blind to their true consumer base, routinely missing four or five highly profitable purchasing segments currently interacting with their checkout funnels. When digital marketers optimize ad spend purely against surface-level demographic parameters like age, gender, or zip code, they fail to map the true psychological motivations and friction points that dictate why a transaction succeeds or falls flat. True operational scale is unlocked when an organization transitions past vanity traffic metrics and implements automated behavioral analytics to track exact clickstream paths, item interactions, and cart abandonments across all traffic sources.Optimizing conversion rate performance while simultaneously lowering marketing debt requires a disciplined engineering process that marries first-party behavioral metrics with third-party demographic enrichment. Many mid-market brands operating between the $1M and $100M revenue thresholds find themselves paralyzed by data overload yet starved for actionable insights because cross-functional analytics are siloed away from frontend marketing execution. Real-world capital efficiency is achieved by applying advanced AI clustering tools to group disorganized consumer data—such as scanned interaction loops, navigation timing, and receipt logs—into precise, validated buyer personas. This granular diagnostic process empowers product teams to craft hyper-targeted copywriting, personalize landing page copy, and structure product bundles that speak directly to specific consumer triggers without incurring the bloated agency overhead typically associated with enterprise-grade research.Sustaining this performance trajectory across volatile ad markets demands that corporate executives maintain a balanced perspective, pairing advanced algorithmic execution with intentional personal rest and relationship cultivation. Drawing clear parallels between corporate growth strategy and the precise, mental focus required to navigate an intimidating golf course, Brice emphasizes that strategic clarity is an organic byproduct of dedicated mental downtime. When an executive builds structured blocks of reflective white space into their calendar, they insulate themselves from short-term market hype and refine their long-term corporate vision. When an enterprise pairs this steady, intentional leadership style with continuous cross-functional data audits and targeted customer testing loops, it transforms a fragile, trend-dependent digital storefront into a highly stable, self-sustaining e-commerce engine designed to reliably multiply market valuation.About Brice McBethBrice McBeth is the Founder and CEO of Reap Commerce, a premier e-commerce conversion strategist, and a veteran systems engineer specializing in data-driven user acquisition and retention. Having spent nearly twenty years auditing digital infrastructure and helping underperforming mid-market brands scale profitably past revenue plateaus, Brice is a trusted authority on behavioral analysis. He is an avid golfer and speaker dedicated to helping retail executives cut through marketing noise, implement advanced data-enrichment protocols, and master the human elements of digital commerce.About Reap CommerceReap Commerce is an elite marketing analytics agency and behavioral diagnostic consultancy engineered to scale mid-market e-commerce operations. The firm specializes in delivering custom web-traffic tagging, multi-variant persona diagnostics, third-party demographic data enrichment, and cross-functional messaging optimization. Through structured machine learning workflows and comprehensive usability auditing, Reap Commerce enables consumer brands to eliminate wasted ad spend, lower customer acquisition costs, and dramatically increase conversion velocity.Links Mentioned in This EpisodeReap Commerce Official Website: reapcommerce.comBrice McBeth on LinkedIn: linkedin.com/in/bricemcbethKey Episode HighlightsThe Saturated Channel Trap: Analyzing why rising customer acquisition costs and broken platform attributions demand a transition away from traditional vanity metrics.Uncovering Hidden Personas: Leveraging real-time website behavior to identify lucrative, undocumented customer segments that corporate marketing teams routinely overlook.The Data Enrichment Pipeline: Merging first-party consumer clickstream patterns with verified third-party demographic data to decode true buying motivation.Affordable Enterprise-Grade AI: Implementing advanced data clustering models previously reserved for large enterprises to scale mid-market e-commerce profit margins.The Athletic Focus Metaphor: Utilizing dedicated outdoor hobbies like competitive golf to clear cognitive fatigue, improve resilience, and sharpen executive decision-making.ConclusionThe conversation with Brice McBeth underscores that long-term digital retail dominance requires an intentional synthesis of data science precision and a deep, humanized understanding of user motivation. By standardizing internal website behavioral tracking, enriching raw customer data, and ruthlessly adapting copy parameters to fit verified personas, e-commerce leaders can transform a volatile marketing pipeline into a highly predictable, profit-producing corporate asset.More from The Thoughtful Entrepreneur

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he illustrates how maintaining a cohesive brand promise drives long-term success. Josh also emphasizes the importance of the 3:1 lifetime value to customer acquisition cost ratio as the key metric for sustainable e-commerce growth.Bullet Points:Strategic approach to major sales events (Amazon Prime Day, Black Friday, Cyber Monday)Importance of customer acquisition over short-term profitsUse of aggressive discounts on front-end products to attract new customersCase study of Athletic Greens (AG1) as a successful brand exampleFocus on maintaining a cohesive brand identity and promiseEmphasis on understanding and optimizing customer lifetime value (LTV)Recommended LTV to customer acquisition cost (CAC) ratio for scalable growthImportance of thoughtful product packaging and messaging for customer engagementCaution against short-term gimmicks that can damage brand trustStrategies for using sales events to clear excess inventory and enhance brand equityTimestamps:00:00:00 Approaching Major Sales EventsThe host discusses different strategies for sales events like Prime Day, Black Friday, and Cyber Monday for e-commerce brands.00:00:52 Introduction to the HostJosh Hadley introduces himself, his e-commerce experience, and the focus of the podcast on building a true brand.00:01:48 Defining a Real BrandA real brand sells a promise to a customer, not just products. The host uses Athletic Greens (AG1) as an example.00:02:52 AG1's Brand Promise StrategyHow AG1 uses a starter kit to introduce customers to their brand promise of convenient health and wellness.00:03:54 Prime Day as Customer AcquisitionThe primary goal of Prime Day should be front-end customer acquisition, not short-term profitability, to build an ecosystem.00:05:57 The Importance of Customer Lifetime Value (LTV)Focusing on the long-term LTV of a customer and the 3-to-1 CAC to LTV ratio for sustainable scaling.00:07:51 AG1's Customer OnboardingAG1's starter kit includes materials to onboard customers into their ecosystem and encourage repeat purchases, building long-term trust.00:09:04 Long-Term Brand Building vs. Short-Term TacticsThe best brands focus on a 3-5 year time horizon, building trust through repetition and delivering on their promise.00:11:06 Creating a Cohesive Brand EcosystemBrands should have a lead offer that introduces customers to an entire ecosystem of products delivering on a single promise.00:13:22 The Two-Pronged Strategy for Sales EventsUse aggressive discounts on acquisition products to attract new customers and use the event for liquidating excess inventory.Links and Mentions:Tools and Websites"AG1 (Athletic Greens)": "00:01:48""Expandify": "00:07:00"General Concepts"Lifetime Value (LTV) Ratio": "00:05:57"Recommendations"Front End Acquisition Offers": "00:13:22""Liquidation Offers": "00:13:22"Transcript:Josh Hadley 00:00:00  One of the biggest topics that's always up for debate this time of year is, hey, how should I approach Prime Day? Should I be aggressive giving out a bunch of discounts? Should I turn off my PPC campaigns and just maximize profitability? Should I actually increase my prices and not decrease them? So I just ride the high of all the traffic that's going to Amazon? Well, today I'm going to be diving into how I'm going to be approaching Prime Day moving forward. And this also includes Black Friday, Cyber Monday as well. Welcome to the Econ Breakthrough podcast I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Who am I? My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and the father of four children.Josh Hadley 00:00:52  I've been selling in the e-commerce space for over a decade, doing over $20 million in annual revenue, doing multi-millionaire on other sales channels such as Amazon, TikTok, Shop and Shopify, and also the host of the number one e-commerce podcast for business strategy. And that is Ecomm breakthrough. Today, I want to share with you our mindset of how we're approaching Prime Days moving forward. This also includes how we're going to be approaching, Black Friday, Cyber Monday, and what some of the best brands out there in the e-commerce space are doing. I think that this is game changing because this kind of piggybacks off of what I've talked about in the past, which is, are you actually building a true brand, or are you just trying to sell products on Amazon, or are you just a product brand that's just slapping their brand name on a bunch of different random products that don't have a whole lot of cohesion? If that's the case, you probably don't want to listen to the rest of this podcast episode because it's not going to be relevant for you.Josh Hadley 00:01:48  This is going to be for those sellers that are actually trying to build a real brand. And what does a real brand mean? It means you're not just selling products, it means you're selling a promise to a customer, and then you're actually able to deliver on that promise to a customer. Now, one of the best examples that I want to dive into is aji one. And aji one does an excellent job of this on Amazon because they know exactly who they are as a brand. You don't just see Aegon all of a sudden coming out with, hey, now they're selling socks. Aegon supplements is not coming out with, you know, iPad covers or cell phone cases or anything like that. They're not an opportunistic, you know, product business. Instead, they are actually a brand trying to serve a very specific target market and customer delivering on the promise of, hey, if you come to us, we will provide you with the fastest, easiest way to get all of your vitamins and minerals in a very efficient way so that you are living your best life, that you are living, you know, in an optimal health environment.Josh Hadley 00:02:52  Okay. That's their brand promise. Now, are they actually able to deliver on this promise. And so ultimately, I share with you this example because this is what's going to be kind of set the foundation for why you're going to execute prime days and all of the big deal days like Black Friday, Cyber Monday in a new framework. So with AG one, one of the things that they do knowing their brand promise is how do I introduce people to our products to let them know, hey, they're tasty, they're easy, they're convenient, and hopefully you feel better while you use these. That's their brand promise. Okay, so how do they do that? Well, they have a seven day starter kit that they sell on Amazon. Now. They also sell some of their other SKUs on Amazon as well. But one of their key things and I just pulled it up. They're doing over 2000 units a month just on their one supplement, ...

Brian has been on a carnivore diet for almost 4 years. He was very overweight most of his adult life. In 2018, he developed A-Fib, and was having 2-3 paroxsymal A-Fib episodes per week before starting carnivore. Lower back and hip pain were so bad that he couldn't sleep longer than a couple of hours in bed at night. Brian also struggled with low energy, mild depression, joint pain, arthritis in his big toe, high triglycerides, low HDL, and low vitamin D. Within a few weeks on carnivore Brian was sleeping all night in bed, joint pain was going away, and he noticed A-Fib episodes were not happening. He lost 60 pounds in the first 3 months and 85 pounds over the first year and has maintained that weight loss since starting carnivore in July of 2022. Brian has gone over 3 1/2 years without a single A-Fib episode. His cardiologist has had him wear a heart monitor multiple times, including once for 30 days, and participate in a stress test and ultrasounds, showing no evidence of going into A-Fib anymore.  In November of 2025 Brian had a CAC scan and it was 0. His HDL is improved and triglycerides are way down. His Vitamin D level is normal, and no longer has issues with joint pain or arthritis in the big toe. Starting carnivore at age 48, Brian is now 52 years old and feeling better than he did in his 30's. Socials: YouTube - @wickivore Timestamps: 00:00 Trailer 00:22 Introduction 05:52 Increasing joint flare-ups 08:07 First heart diagnosis 09:41 Struggles with restrictive dieting 12:49 Discovering the Carnivore Diet 15:58 Discussing keto-friendly foods 20:48 Carnivore diet and joint health 24:30 Finding a flexible doctor 28:35 Personal transformation and health concerns 32:09 Positive changes after diet switch 35:13 Early days of carnivore diet 37:54 Carnivore diet's growing popularity 41:45 Impact of Joe Rogan on Diet Trends 43:41 Avoiding unhealthy products Join Revero now to regain your health: https://revero.com/YT Revero.com is an online medical clinic for treating chronic diseases with this root-cause approach of nutrition therapy. You can get access to medical providers, personalized nutrition therapy, biomarker tracking, lab testing, ongoing clinical care, and daily coaching. You will also learn everything you need with educational videos, hundreds of recipes, and articles to make this easy for you. Join the Revero team (medical providers, etc): https://revero.com/jobs ‪#Revero #ReveroHealth #shawnbaker  #Carnivorediet #MeatHeals #AnimalBased #ZeroCarb #DietCoach  #FatAdapted #Carnivore #sugarfree Disclaimer: The content on this channel is not medical advice. Please consult your healthcare provider.

When growth slows down, the default response for many med spa owners is to spend more on marketing. The problem is that marketing rarely fixes operational issues, weak conversion rates, or poor retention. In many cases, it simply amplifies them.  Today, I walk through the ten metrics, systems, and financial strategies every practice should understand before investing another dollar into advertising. These are the foundational pieces that determine whether your marketing spend generates profitable growth—or simply becomes a more expensive way to create the same problems. More Leads Won't Fix a Broken Funnel  I often see med spa owners assume that growth just comes from generating more leads. But if leads aren't converting, marketing isn't the problem. Before increasing ad spend, understand your conversion rate, lead follow-up speed, and appointment capacity. If prospective patients aren't being contacted quickly, if inquiries aren't becoming consultations, or if your schedule can't support additional demand, more marketing only creates more inefficiency.   Growth becomes much easier when you improve what happens after a lead enters the system.  Marketing Decisions Should Be Driven by Financial Data  Every marketing strategy should start with understanding the numbers behind the business.  • Know your customer acquisition cost (CAC) • Track your average client lifetime value (LTV) • Understand which services produce the strongest profit margins • Identify your most profitable lead sources • Measure gross profit, not just revenue • Monitor rebooking appointments and client retention  Without these financial vital signs, it's difficult to know whether a marketing campaign is actually creating value or simply generating activity. Retention Is Often More Valuable Than Acquisition  The fastest path to maximizing revenue isn't always finding new patients. Often, it's creating more value from the patients you already have.  Strong treatment plans, consistent rebooking, upselling services appropriately, and structured follow-up systems all improve lifetime value while reducing dependence on paid advertising. A patient who returns multiple times is significantly more valuable than a patient who visits once and disappears.  That's why the most effective marketing strategies don't stop at acquisition. They support the entire customer journey.  Stop Paying for Growth You Could Earn Organically  Many med spas overlook two of the most cost-effective growth tools available: clear positioning and a structured referral system. Patients are far more likely to refer friends and family when they understand what makes your practice different and consistently receive an exceptional experience. Referrals often represent the closest thing to zero-CAC growth available in a med spa business.  Before increasing your Google Ads budget or launching another campaign, make sure your offer is clear, your systems are working, and your referral network is active.  The practices that scale most efficiently aren't always the ones spending the most on marketing. They're the ones that understand their numbers, optimize their operations, and make data-driven decisions before adding more fuel to the fire.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon:  Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/   The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.

Episode Summary: Abundance in the Startup Ecosystem with Naseem Sayani In this episode of The Founder's Sandbox, Brenda McCabe sits down with investor, ecosystem builder, and female founder advocate Naseem Sayani to explore how capital, community, and visibility can create a more abundant and equitable startup ecosystem. Naseem shares her journey from management consulting and digital innovation to venture investing, where she became increasingly aware of the disparities women founders face when raising capital. After leaving a successful consulting partnership, she dedicated her career to supporting female entrepreneurs, investing in overlooked founders, and helping reshape how venture capital recognizes opportunity. The conversation dives into practical fundraising advice for women founders, including why founders should "lead with the money, not the empathy," how gender bias shows up in investor questioning, and how pitch decks can be strategically designed to guide investor conversations. Naseem also discusses the research-backed differences between the questions male and female founders receive during fundraising and offers actionable strategies for reframing those interactions. Brenda and Naseem explore several of Naseem's current initiatives, including her podcast The Capital Flex, which amplifies real fundraising stories from women founders, and the newly launched SoCal Women's Health Collective, a community focused on advancing innovation and collaboration in women's health. The discussion also examines the future of healthcare investing, where Naseem advocates for shifting the conversation from "women's health" to precision health—a broader framework that highlights the enormous market opportunities in personalized care, diagnostics, and health solutions that have historically been overlooked. Naseem emphasizes the power of abundance over scarcity, encouraging women to share networks, knowledge, and opportunities rather than competing for limited seats at the table. She argues that true progress will come when more capital flows from traditional funding sources into diverse founder communities, creating better outcomes for investors, founders, and society alike. Captions: 00:09 All right, welcome back to the Founder's Sandbox. I'm Brenda McCabe, your host, now in this fourth season of the Founder's Sandbox. And my mission is quite simple. With the Founder's Sandbox, I have guests that are business owners, service providers, VCs, and corporate directors. 00:36 who like me want to use the power of the enterprise to make change for a better world. And with stories in the sandbox on resilience, scalability, and purpose-driven experiences of my guest, um we have an origin story and we get to really understand what's under the hood of the businesses that my guest, um our owners have. So I'm absolutely delighted to have Naseem Sayani as my guest this month. Welcome, Naseem. 01:06 Thank you. I'm so excited to be here. Yeah. So Naseem and I go back um many, many years. She touches, um checks many, many boxes. Our first encounter was while I was m leading a women's corporate, a women's investment fund. So we invested in women owned companies with a minimum 33 % equity holding of uh the woman uh founder or m C-suite. 01:34 member and Nassim at that time was within Emily Ventures. She's since moved on to other firms and we've we're she's my first port of call when there is a very talented woman founder, particularly in the life science or digital health area. So I was absolutely delighted when the same also launched her own podcast podcast. So we'll get into that in a minute. So let me just make a uh bit more proper. uh 02:04 Introduction to you, Naseem. You're an investor, ecosystem builder, and speaker, as you guys are going to see here. Currently, the operating umbrella for all of the different ventures um that Naseem is orchestrating is Game Changers, World Changers. I love the title of your umbrella. You lead, and I've seen it in real life, commitment to empowering female founders. um 02:34 Her network across the United States and elsewhere is uh has no paragon. She is amazing. She's largely focused in health tech and fintech. And there's something that you've been doing recently, which is really giving a voice to women founders and what's it like raising capital. So with that, we're going to jump into uh our podcast today, abundance in the startup ecosystem. how, why are you doing what you do today? 03:04 Tell us about your origin story. Oh goodness. Yeah. No, back in time, back in time. Back in time. You were a consultant. all. I was. Yeah, we all grew up somewhere. So I like, I like to say I'm a recovering consultant. So I spent many, many, many years in core management consulting. So really problem solving. 03:27 at various strategic levels with Fortune 100s. I was working across healthcare, financial services, consumer, little bits of energy and other things along the way. But it was really those three sectors that I spent most of my time in. And this is early, early 2000s. So digital was a thing, but it wasn't. And we had Facebook that was happening already, you know, early 2000s. But it was in 2007 that we got iPhones in our hands and something shifted. 03:56 Right? It dramatically changed what the words digital strategy might mean. And that's when I started doing very continuously, very core digital strategy work with all of those same clients. And to put this in context, they didn't know what those words meant. Those words didn't mean anything. Like, what is digital strategy? What does it mean to my business? How does it change how I organize? How does it change how I go to market? 04:26 personalization moving from a one to many advertising model to a one to one ad model. That was a, it was a whole new paradigm, right? Of how we might interact and talk to the market as a brand or as a business. And that was all of the work I was doing in mid 2000s. And so it was fascinating to be in the center of, of that much problem solving. Well, that's what it feels like now. 04:54 That's what it feels like now, but at the time we didn't know that we were on the front end of what was this massive transformation, right? We were just doing the work and having fun and a bunch of young people straight out of MBA programs, problem solving. But it was great because you learn so much so quickly when you do that kind of work. And then a couple of years into it, we realized that our clients couldn't really execute against the strategies that we had built because they don't have 05:21 product and tech and UX and UI and scrums don't mean anything. Like this language that we take for granted now was just getting established mid late 2000s. And so we launched a product studio inside of the consulting firm to help them build product and launch experiences. And we, I was living in New York at a time. We launched this product studio out of Los Angeles. And in that same window, I moved back to LA. So I ended up being the person who ran the studio. 05:51 for about two and a half, three years. And so I was doing core strategy work. I was running the product studio and for about three years, every single digital proposal for the firm went through my inbox. Oh my gosh. Globally. it was every single project, every single client, we were tacking on the studio effort onto the back of that proposal. And so I didn't sleep for three years. I worked harder than I've ever worked in those three years. 06:20 But it was tremendous because I got to see so many different things so quickly. And we built a really great studio team. We were doing really great work in that team. And then the firm that I was at got acquired. There was lots of transformation things that happened. And then that product studio went and got acquired by a different management consulting firm and grew up into a full venture incubator. So the products we were building 06:47 ultimately needed different governance, different KPIs, different growth models, different leadership than what the corporate owner was able to do. So now we were, it was a different business. was a spin out turned into a spin out. So the value proposition turned into, we're not just building products. We're actually helping you build the startup that would otherwise put you out of business. That became the thing that we were doing. So now, now we're building startups and we're doing it at scale and we're doing with our clients and we're doing it. Now it's early. 07:17 2010s, 2011, 2012, and we're building startups and in parallel, right? Things like Uber and other things are happening in parallel and we're watching all kinds of change happen in how we engage and what kind of tools we're using across the marketplaces and what's broadly from a digital perspective. And it was great. I got to learn a lot really, really quickly. But in these... 07:43 Rooms right and you can imagine because you've been in these rooms also uh There's not enough women. There's not enough diversity We're building great product, but we don't really cover all the use cases because we're missing women and because we're missing diversity and so I was in parallel trying to meet as much of the I was trying to more founders I wanted to just see what else was out there. So I gravitated towards a lot of the the events that had more women and I was also 08:12 I'd led the diversity efforts inside of the incubator. was always protecting the careers of the women behind me. I held the diversity flag. I was one of three female partners in the incubator of like 50, right? So we were already standing on top of a pretty, on top of pretty small The token women, right? Right, right, exactly. So I was meeting a lot of women outside the building and building great products, building incredible businesses, but like, 08:41 fighting to the nail to raise capital for the companies that they're building. Meanwhile, my day job has capital. We're pouring money into building startups, but I'm surrounded by men all day. So this contrast between my day job and the struggle of what was happening for the female founders outside of the building, this contrast became... just this cognitive dissonance was too much. 09:09 stick too much to handle, right? It just doesn't work. And so I ultimately decided that I had to shift all of my energy, all of my focus. I know how to do things. I know how to build businesses. I know how to think strategically. I know how to problem solve. I can look at a market and hopefully figure it out. So let me just redirect all the energy to actually helping the whole other half of the ecosystem raise some capital and move some money and build some businesses because the boys have all the help that they need, right? 09:39 But the women don't. You left a partner position. I did. Yeah. No, my husband is super excited about that. I left my partner job at the consultancy to go full venture and decide to move some capital. Absolutely. And I started investing. This was 2019-ish and started writing some angel checks, larger angel checks, got deeper in the ecosystem. It was in that window that I met the two women. 10:08 that I launched Emmeline Ventures with. We raised about six and a half, seven million seats, stage focus, healthcare, fintech, sustainability, wrote some fantastic checks. I got some great capital out the door. And then I jumped, as you mentioned, to go do a whole host of other things. Now much more embedded, almost an ecosystem level, so more horizontal than just the vertical of the fund. And it's been great. It's, it's... 10:35 serendipitous that I got involved in the ecosystem in a moment where the female founder ecosystem was growing up the way that it was the women's health ecosystem was growing up the way that it was. And so the notion that I'm a pioneer comes up a lot because people like you've been in this for a while. Like you, you were one of the few people who built this thing. uh 10:57 But it doesn't feel that way to me. But there's a few of us who have been here since the beginning, really crafting this. And so it's really kind of fun to have been in it since the beginning, it feels like. So one of the things that we did with you uh from Ty last year is you did a master class with a cohort of women-owned businesses on how to pitch. Oh, yeah. And granted, I don't want to steal your thunder. 11:27 You're tagline with this, but we go into a room with VC, Rangel Investors. It's largely male. So what are your two or three core messages from that training? I used to it a lot. I attribute it to Naseem Sayani, but it is when women hear this, they're like, oh, I've got to go back and redo my text. 11:54 Yes. Yeah. So there's a couple of things I tell that I coach, I should say, female founders on all the time. One is you need to lead with the money and not the empathy. What we have been conditioned to do as women, and it's not conditioned, it actually comes from a lot of where our core empathy and how women move in the world is. We lead with the emotion. It's how we engage, it's how we build relationships. 12:21 But when you are in a money driven ecosystem, such as venture, you cannot lead with empathy. You have to lead with money. You have to tell me and tell who you're talking to how much this thing is worth. And you have to tell them that quickly. What typically happens with a pitch deck from a female founder is that there are four or five pages on pain. 12:46 pain and stress and how hard it is and just all this stuff that is so, so hard and you don't get to the size of the market until page seven. And that's too far, right? Because by then the people are bored and they don't care. you have do it in a page. Fine. But it's not five pages. Pull the market up sooner. Talk about the size of the opportunity sooner. I don't want any personal stories at the front of that deck. 13:14 The place where I want you to put the personal story is in how you're going to win. Because if you understand the market so closely and this pain point so closely because it happened to you, that is why your hustle is so much stronger. That's why you're after it so much more that your founder market fit comes from that. So put it there. Don't put it into product market fit. That's the wrong place. Right. Founder market fit. 13:42 Put it into founder market fit because that's the reason you're going to win is because you care about it in a way that other people don't care about it. So it's in the wrong place in the story. So put the empathy in the appendix. Nobody cares. I love you, but nobody cares. Lead with the money. That's point number one. Point number two is that there is data. It is validated that women get different questions in pitch meetings than men do. Yes. Harvard research. 14:08 Harvard research proves it. Two out of every three questions that a male founder gets will be about growth and vision and opportunity and how big this market can be. Two out of three questions that a woman gets will be risk related. So, oh my gosh, that CAC number is so high. And oh my goodness, what if you can't find the customers? And oh my goodness, what if somebody else does this? It is prevention. Yeah, it is prevention minded questions. Men get promotion minded questions. And if you're not... 14:37 prepared for that. You will be on the defense of the entire time in that meeting. So you have to practice. You have to spend a weekend with your camuja or your glass of wine or whatever it is and write down all of the prevention questions you might get on your deck, whether it's a main page or a footnote or something on the bottom of page 10. Write down everything. Be horribly brutal. 15:03 and then let it sit for a day, come back and write down your answers. And your intention with the answers is not to answer the question, but to flip that question into a promotion-based response. Excellent. Shift the power dynamic back. As an example, you have a revenue page that has the chart, revenue goes up from zero, year one to year five, and then you've got three bullets, you've got three data points on the right-hand side. Everyone should have a page that looks like this. You've got CAC, you've got AOV, you might have LTV as well. 15:33 More than likely, as a female founder, they're going to ask you about CAC. They're say, oh my God, CAC is $28. That's so high. How are you going to manage that? A male founder is going to get a question on AOV. AOV is $1,200. That's incredible. Can it get to $1,500? That's the difference in the questions. If you get that CAC question, your natural response might be, yeah, it's $28. We're going to work on it. We're going to run some tests. We really think we can get it to $25. 16:03 That might be how we naturally respond. What you should say is, it's $28, but our AOV is $1,200. So we actually think it's performing pretty well. 16:16 Very, very convincing. And that's it. Yes. Yeah. You don't respond to the defensiveness. You redirect them to the data point that actually matters. And you take back the power in that conversation. And it may also be that you have to reformat your deck. Yes. Yes. Yes. 100%. Yeah. So that's the third. That's the third thing is that your deck is a strategic asset. 16:44 Okay. And you should be very thoughtful about what you put in the deck so that you are teeing up the questions that you want to answer. Okay. There's a thing is too much information and there's a thing is too little information. The line in the middle is that if you're putting data on that same page on the right hand side, yes, put AOV at the top, put LTV next, put CAC at the bottom. Don't put CAC at the top because everyone's going look on the top right. It's natural. 17:14 Eyelines go to the top right of a page. Don't put CAC at the top. Put AOV at the top. Is that the biggest number? Put that one at the top. Be very deliberate about where you put data on the page so that you can tee up the questions that you want to get. You can bait the document with the things that you want to answer and set up the conversation that you want to have at least halfway. Right. It takes practice though. It takes practice. It takes practice. Yes. 17:42 And where are you now dedicating a lot of your uh time? We are fellow podcasters. And I know it was some time in the making. So you launched, was it six months ago, the Capital Flex podcast? Yes. Yes. And this is where you hear real stories, right? So to share a bit with my little. Yeah, absolutely. So I launched. 18:08 I launched the Capital Flex in January. I've been working on it since mid last year. It's been living on a post-it on my desk for the last two years, maybe more. So I get a lot of inbound from founders on the crazy things that happen when they're fundraising. A weird conversation, uh a offhand comment, an unfortunate behavior. Just the things that we know happen to women when they're out fundraising. 18:37 So I do a lot of, call myself, I've become this like de facto therapist for the female founder side of the ecosystem. And so I've been making notes on just the crazy that happens. And what I started, what happens is that there's founder, founder in New York and founder in California who are dealing with the same problem, but they don't know each other. So I'm, I'm sharing information across these two women when they should just know each other. So I'll bridge the connect, but you can't, I can't scale that. 19:04 quickly, right? And so instead I said, what if we just talked about it out loud on a podcast and just shared the stories and made it real and not just stories for the sake of, you know, kind of the victim hood that might come with that. That's not the intent. That's not my stance in any case, but I want to share the story so that we know that they're real. And then I want to share the learnings from that experience so that when another founder listens to any one of these episodes, you go, Oh my God, 19:34 Yes, that happens to maybe that's happened to me too. So I'm not alone. It's not just me and it's not personal and three That's a great way to deal with it because that founder dealt with it that way. Maybe I can do that too So it's really the toolkit that comes out of each episode. That was that was the end game And so episode, uh, sorry season one has just wrapped about a week ago 12 20:00 Great conversations, 12 fantastic founders. Each story is just tremendous. You learn a lot. They're very candid. It's very raw. And it's great. it's on Spotify and everywhere you can find it. called the Capital Flex. Everyone should go listen. It's tremendous. And then season two is going to drop in just a few weeks. And we've got another slate of 12 great founders. And we're running. Yeah, that's great. um 20:26 the impulse to actually launch a podcast, and the scene, if I hear you correctly, is you really wanted to amplify and scale these lessons that and experiences that other women founders have lived in their own skin. Yes. And not so much. It's not in a private way, but you really what do you think you're going to get out of this in terms of effectuating change in how people write checks? 20:55 It's visibility on really what's different about the rooms that women walk into versus the rooms that men walk into. It's awareness and accountability on behavior. Because if we know what's happening and we see it happen, we can call it out. Because now there's proof, right? And we go, oh, it's not her being sensitive. These things are really happening. 21:23 And then three, there's a pattern recognition problem in the ecosystem. And there's been so much money has moved in certain ways. there's indicators of success that a lot of the money moves on. But a lot of that is based on a very historical founder profile. And that profile doesn't include women. And it doesn't include people of color. And those levers of success look different in women. And they look different. 21:53 in founders of color. And unless we are understanding the impact of not seeing that we're never going to move capital in bigger ways. And ultimately we're just missing huge opportunities. We are missing massive opportunities spaces because we, our pattern recognition is stopping us from writing checks into spaces that we don't know enough about. So if you were to pitch yourself, right? Or, um, 22:22 game changers, world changers in front of investors. What would be your top line? Do you want to effectuate change over x million of women founders? Are you going international? mean, do a pitch here if you want. I don't know if I'll do that, but I can. So what would be your key guys, right? And yeah, yes. Yeah. So it's how much capital do we shift from? 22:51 from kind of the core buckets, the capital goes to, to founders that they haven't written checks before. Okay. That's, and so that's a big one. Uh, and, and how that, and what's the profile of the check writer? Because we have, there's been a increase in women who run funds in the last 10 years. So there's a lot more diversity in who's running funds, which is great. There's also a lot more diversity in who's building companies. So there's a lot more women, a lot more people of color. 23:20 building companies, but the bulk of the money is still sitting in traditional hands going to traditional profiles of builders. I want both of those things to move. So if we have better awareness of who's building and how they're building and what they look like and how they move in rooms and how they might show up in rooms, then the people writing the profile of who writes the check should also shift, right? It's not just women who should be writing checks to women. Men should be writing checks to women as well. 23:50 So how do we cross the social and gender circles better? capturing that metric, like that's the KPI that I want, is how much capital is going from male-led funds into female-founded teams. That's the metric that I want to be able to track. Because right now what's happening is that all the women-led and diverse funds are who's funding the women-led and diverse founded companies. Say that again. 24:19 for my listeners, because this is important. Women-led and diverse-led funds are the bulk of the money that's funding women-led and diverse founded companies. 24:30 And that cannot persist because we need big capital to go into these companies because they are building fantastic game changing businesses and everybody should make money from what they're doing. And they're going to hit a series a, a series B, a series C, and they're going to need bigger checks. You heard it here on the founder sandbox. Let's, let's, let's change to sectors. largely health tech, fintech. 24:59 Where do you see um greater, where are you focusing your initiatives in terms of um getting more check writers, right? uh Into the ecosystem and where have there been the greatest deficiency in, you you talk about these big product or these sectors, right? That have not addressed women's needs. So, so the answer is the same for both of those. I'm, I'm calling. 25:27 This will come out. This is a semantic problem, but I'm causing I'm calling it precision health. This is a place where I'm spending where I'm spending all of my time where I want to be investing in where the biggest opportunity is is our ability to leverage precision health. This is insight driven health care, whether it's in care delivery, whether it's in diagnostics, whether it's in understanding cancer, whether it's in 25:56 delivering smarter insights based on the type of human we're talking to, that is where we're going to change the game in healthcare. And that's where I want more capital to go and where it should go. Now, we've historically called this women's health, right? You've flipped the term use. So we've called this women's health for a long time. We're still calling it women's health. The problem that we've now uncovered is 26:24 Women's health carries stigma. The language carries stigma. You hear women's health and still I'll have people that say, oh my gosh, no, yeah, we've one or two things. We've made our women's health investment this year. Check the box. We're good. Yeah. Or they'll say, oh, but it's, it's, it's just so niche. We're half of the population. Yeah. Half of the population is not niche. just, I can't even, I have to just look at them and say I'm half the population. 26:55 And then the third thing you'll hear is, there just haven't, we just haven't seen the exit. So we're just not sure that the value is there. And so on the third one, have my, I hope there's two responses. One is, you know, when Google and Facebook and Amazon came to market and we're raising capital, there were no exits for search and e-commerce and social. No, we didn't know what it was. These things were brand new. 27:22 The reason the money went there was because there were behaviors and there was demand and there was money that was moving towards these categories. That was the reason we invested was there was a behavior trend that was shifting. There was a market trend that was shifting. There was something we were after because there was going there was a value pool that we could get after. That's why the money moved. This is what's happening with women's health right now. There is demand. There's behavior. There's money moving there right now. Menopause is a 60 billion dollar category. 27:52 When it comes down to it, women will spend money on their health care and they'll do it out of pocket. They're doing it right now. Right. We have no interest in our grandma's health care. We're absolutely going to go get what we need to solve for the hot flashes and the brain fog and whatever it is. And that's we have the proof now. Now, in January of this year, 2026 at JPMorgan, there was a report that was launched. There's a fantastic team that spent the last year doing the work to reanalyze all of the health care exits for the last 20 years. 28:21 The report is called follow the exits. Okay. And what they did was reclassify all of the exits in healthcare for the last 20 years into three different buckets, assuming that they qualified. If those exits were aligned to conditions that exclusively differently or disproportionately affected women, they bucketed them that way to recast the exits against conditions that affected women. When they're not 28:50 They weren't talked about that way in the market already. But when they did that, they were able to quantify $100 billion of returns that have already made its way back to investors from exits related to companies that built and exited because they were in conditions that exclusively, differently, or disproportionately affected women. 29:13 So people have made money from women's health already. But we don't know how to talk about it. They weren't calling it women's health. They were calling it diagnostics in oncology. It didn't matter that it was breast cancer. It was diagnostics and oncology. So this is why the semantics problem has to get solved and addressed is that when we call it women's health, we're trying to prove a horizontal over and over again, or saying people to believe in this horizontal that has value. And it's not. 29:43 semantics aren't landing. What has been working is just the proof of value in cardiology or in cardiovascular or an autoimmune or in diagnostics where you go, there's money there. Let's go invest because there's money there. And that's the shift that we have to have. And this is why precision health is how I'm phrasing it now is that we need to get after precision health because if I can prove value in precision health because I can solve for cardiovascular disease. 30:11 for women differently than men and there's value in that and I can deliver better services, better care. I can access reimbursement codes. I can do all of these things differently because I understand what a heart attack looks like in a man versus the woman. And that means that they'll end up at their doctor's office and not in the ER, which is more expensive. That's a place we can invest. it's a semantic change, but that's why I'm now calling it precision. I hope it doesn't. 30:38 take another 20 years after the... I don't think it will. I think there's more and more of us talking about it now and actively talking about the semantics differently. And from this Follow the Exits report, what I'm working on, and this is through my role at Women's Health Access Matters with WAM, is that we're taking the data from that report and we're creating assets that founders can use in their pitch decks to actually showcase the exits that line up with the category that they're in. Amazing. 31:07 So here's the market. Here's three exits. I'm good. I have proof. Yeah. So I think we can get there faster. Excellent. So that's a great segue um to yet another initiative that um is near and dear to your heart, which is it's still in a seed stage. Talk to us about the SoCal Women's Collector. Oh, yeah. Yeah. This is brand new. Me and five other fantastic women here in Southern California. 31:37 decided that we wanted to better connect the ecosystem here in SoCal. So from LA to Orange County to San Diego, there are fragmented groups of wonderful humans, all building, researching, investing, et cetera, into women's health, whether they are at universities or at accelerators or independently investing or they're founders, et cetera. So we launched what's called the SoCal Women's Health Collective. 32:04 And we are actively focused on connecting community. So it's budding, it's growing. We're organizing and still setting full strategy. But at the very least, we are bringing people together at events. We're hosting virtual and live events, whether it's happy hours or panels. We're doing things virtually where we're doing coaching sessions with founders. And we're building a mailing list so that we can get this community connected and talking to each other and at least know who else 32:33 is in Southern California touching this category and building in this category. And it's been really incredible because we were just sitting around dinner one night going, my God, couldn't we do this? And now we have a mailing list that's more than 500 people long. And we meet people everywhere that want to be part of it, want to join, want to come to events. And it's really grown. And we're only within a year. It's really only 10 or 11 months old. 33:00 But it's really taken off. It's great. So we can do a lot with it. I love it. And are you at all working with, is it GLG or the Women's Collective? It's an advocacy group in Washington, DC. Yes, the policy group. Yes, the policy group. Yes. So there's a parallel group called Women's Held Advocates, which is the policy and lobbying organization that's focused in Washington. 33:29 that is entirely organized around uh supporting policy initiatives focused on women's health. So across breast cancer, menopause, we now have recently added bone health, fertility, et cetera. We have sub teams under the women's health advocates umbrella that are focused on policy initiatives to get budget lines or policy lines into different things in Congress to make sure there's a tension on women's health across, again, aligned by conditions. 33:58 so that we can get things done in Congress. So, Women's Health Collective and Women's Health Advocates, at least in SoCal, there's high overlap in the leadership across these two groups. So, we can do a lot of good things together because the women on the steering committee for Women's Health Advocates who are in LA are the same women who launched the SoCal Women's Health Collective. It's symbiotic uh and I've attended... 34:26 sessions with both groups and it's a very exciting moment. It's there's bipartisan bills going to Congress on just why are knee replacements for men being birthed at a higher rate than for women? We all have the same. So it's like really just providing the transparency. pulled that thread. It's a whole different podcast. I know. know. know. So anyway, so you heard it here. 34:55 What else? I could go on and on, Naseem, but we have a certain time here. And I just wanted to give you this moment to share with my listeners how to contact you, how to get involved in your multiple initiatives. These will be in the show notes. 35:16 Yeah, no, absolutely. So I love that the so find the podcast. It's on Spotify and Apple and all the places where you listen to your podcast. It's called the Capital Flex. So all the subscribers would be amazing. Come and listen. I love feedback. Tell me what you think. Season two will drop on May 6th and season one is tremendous. So start from the top. The second thing is I also host something called a Founders Coven, which is a monthly meetup for female founders. And it's a virtual session. It's an hour. 35:45 uh once a month and the entire intent is to infuse expertise, insight, education into the female founder half of the ecosystem. So we've had three sessions so far and I was doing these in a previous life and I've now rebooted it this year. We've talked about vibe coding. We've talked about healthcare reimbursement. uh Our next session is in two weeks. We have a exited founder coming to talk about how she built her business and then led to the exit. So 36:12 You can join the coven. It's on my LinkedIn. You can find the sign up sheet so you can join the coven and join us when you can each month. And then I also I do a lot. I'm very active on LinkedIn. I'm always writing and posting. I'm speaking at lots of events so you can find me out in the wild pretty easily also because I tend to be around a lot. So that's the easiest. as a pioneer, this is a question that just came to my mind. You were so in the early stages of social media, right? um 36:42 Would you dare to give an opinion on what is the best type of platform to get your voice out there as a, as a leader, a change leader like you, is it LinkedIn? Is it how it. I believe it's LinkedIn. I tell a lot of founders this, that if you want to build credibility and thought leadership in parallel to building your company, start to build a platform on LinkedIn. Got it. Build a point of view. 37:13 have a point of view on what the future looks like when your company wins and start to talk about it. And it doesn't have to be long. It's a couple of it's like blog posts type things and use headlines, right? Use what's going on in the news and in healthcare to express a point of view and to talk about what it means and what are the implications and what are the so what's of what's going on and how does that tie back to what you're building and why you're building it? Because when investors go out to research a company and to research the founder, 37:40 If they, will look at your data room with a look at financials, a look at what you're building. All of that has to be up to snuff. And then they're going to go research the founder. And if they go on LinkedIn and they see that you're writing and publishing and that you've built an audience and that you're somewhat prolific in terms of communicating a point of view, those things are important. They pay off, right? You go, well, she, she's talking about what she wants and she has a perspective that's valuable because it means that you're really committed to the thing that you're after. And 38:09 And women don't spend enough time building platforms. We don't spend enough time standing on soap boxes talking about the things we care about. And we should be doing it more. And all of your friends should like comment and share every single thing that you post. And so I also tell everyone once you share it, send it to all your friends and tell them they have to comment and post on it. We have to keep building the flywheel. A flywheel. You heard it here on the Founder's Sand. 38:38 All right, we're going to go to the sandbox. I like to close out asking my guests, um what is the meaning to you for the following three terms, which I am passionate about and how I work with my founder clients. What does scalability mean to you? Oh, scalability means an ability to grow and navigate the market. 39:03 in line with market trends and market behaviors. knowing, having a good perspective on what's going on, dynamics in the sector that you're in, and having built enough mobility in how you navigate your organization so that you can turn left, turn right, etc. in line with what's going on outside the business. That's scalability. Perfect. How about resilience? 39:32 Resilience. one is it's that. So one, it's a necessary skill. We'll start there. And two, it's an ability to take in what's going on in the market, not take it personally, reflect and keep going. uh Feedback can come from everywhere. A lot of it from places that maybe aren't relevant and not that useful. So knowing how to filter and listen and then really be able to be open minded and take the good feedback when you get it. 40:02 And I had one founder on my podcast say that she spent a lot of time on the floor while she was fundraising, like curled up in a ball because it was so hard. But she got up again every single time and she raised the capital and she built a business and she can use to do that. And that's resilience. Right. I'm after something big and it matters. So I'm going to get it done. Amazing. Amazing. And I heard you when we were talking about the subtitle for the episode. uh 40:32 Abundance. What's abundant? Why is abundance so important for you? Abundance is really important for me because we have been, we women have been conditioned so badly in scarcity where there's not enough. There's only one, only one of us can win. We can't all win. And so we don't share our networks easily. We don't share our relationship easily. We, we feel like we have to keep things really close because if I share it, then I lose it. 41:02 It's a mentality I hear em from founders and it's a bit generational as well. And I don't want us to do that. I have found more than once that the more I put into the ecosystem, the more I get back. Comes back to me in spades. so opening up our networks, sharing what we know, being open about the learnings, pulling everyone forward with us. All of that is going to... 41:29 it's going to benefit all ships rise. it's how our male counterparts have been doing it for years. The golf course is the golf course for a reason. Right. And so we don't have a golf course, but we do have our networks and we do have our relationships and women are very innate relationship builders. It is superpower territory and we should be using it. And that means abundance. That means not worrying about 41:57 being the only one because you know what? We're building our own tables and we're pulling up more chairs and that's how we're gonna get this done. I love it. have goosebumps just listening to this last part about bandits. Thank you, Naseem. Final question. What does purpose, purpose driven mean to you? No, purpose driven means that 42:21 your the things you are doing and the things that bring you joy are lined up. Amazing. Yeah. And you can make money from it. Yeah. Without the joy, right? Yeah. Make money better. Yeah. Final question to Jeff on here in the sandbox. This was great. Yes. Thank you. Amazing. I really enjoyed listening. Just I enjoy our friendship, our working together on 42:50 Common theme, which is getting more money into the female. This is 100%. Yep. So to my listeners, if you like this episode with the same, so Yanny sign up for the monthly release of the founder sandbox, you can find it on any major streaming platform. You've got to find founders, business owners, corporate directors and service providers that are building resilience, scalable and purpose driven companies with great corporate. 43:19 uh governance. So thank you for joining us today and see you next month. Thank you.

What separates brands that grow from those that stall? In this episode, growth marketing consultant Alex Greifeld shares why defining your ideal customer is the foundation of every successful fashion brand. Drawing on experience at FIT, Jones New York, Tibi, and Tapestry, Alex explains how leading brands balance creative instinct with real market data. From building a clear unique selling proposition to understanding customer acquisition costs, unit economics, and digital marketing, she offers a practical roadmap for founders looking to grow smarter. Alex also shares her approach to content creation, short-form video, and what unconventional brands like Brandy Melville can teach designers about standing out in a crowded market.Key Takeaways:• Know exactly who you're selling to — Clear customer definition drives every successful marketing decision. • Growth starts with the numbers — CAC, unit economics, and positioning matter as much as great design. • Content builds trust — Consistent, authentic storytelling is one of today's most powerful growth tools.

Vitamin K2 (MK-7) and Coronary Artery Calcification: Insights from a 2-Year Trial: Nutritionist Leyla Muedin discusses a two-year randomized clinical trial in JAMA Cardiology from Maastricht University Medical Center reporting that daily vitamin K2 (menaquinone-7, MK-7) at 360 mcg slowed progression of coronary artery calcification (CAC) in 180 patients with confirmed atherosclerotic cardiovascular disease and baseline CAC 50–400 Agatston units. Compared with placebo, consistent MK-7 use was associated with 29% lower CAC progression and 42% less arterial calcium mass progression, though CAC still increased in both groups; stenosis increases were numerically lower with MK-7 but not statistically significant. Leyla notes many participants were on statins and were smokers, highlighting that statins can raise CAC by stabilizing soft plaque via calcification. The trial suggests MK-7 may slow calcification in newer plaques, may improve arterial elasticity via matrix GLA protein activation, is inexpensive and safe, but clinical event reduction remains unproven; Leyla suggests considering MK-7 (possibly 360 mcg) with vitamin D, magnesium, and dietary measures.

Brian O'Connor spent three years building a 40,000-person Twitter following, launched product after product into that audience, and made almost nothing. The turning point came when he stopped looking for clever ideas and started running a boring business where product market fit already exists. He wrote down everyone he knew, sent texts, and sold $20K of recruiting services off a single Google Doc in two weeks. Today he runs TalentHQ, a recruiting agency placing Latin American project managers into US businesses — built nomadically with a co-founder, now operating with a team of two plus AI. In this conversation: why reach and revenue have almost nothing to do with each other, how he turned a podcast into his primary acquisition channel, and what it actually looks like to build a service business from scratch in 2026. Guest: Brian O'Connor, Founder of Talent HQ Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: Business Resources Upcoming DC Events

durée : 00:03:23 - Charline explose les faits - par : Charline Vanhoenacker - Le Medef met en garde contre les conséquences économiques de la canicule. Nous recevons sa porte-parole… Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

Teresa Huizar interviews Victor Vieth about the spiritual harm child sexual abuse can cause and how child abuse professionals and Children's Advocacy Centers (CACs) can respond. Vieth describes how offenders may use religion to groom or silence children, and how faith-community reactions can deepen harm, recalling a 12-year-old asking if “God is against me.” The discussion defines spirituality versus religiosity, highlights children's spiritual questions arising in forensic interviews and therapy, and notes research linking high spiritual distress (feeling abandoned by God) with greater trauma and suicidal thoughts. Vieth explains barriers to addressing the topic (discomfort discussing religion, negative associations, lack of training) and cites research showing 82% of mental health providers were not fluent in this literature. He outlines options such as chaplaincy and training (Keeping Faith), emphasizes consent-based, ecumenical spiritual care, and previews a forthcoming interactive spiritual care toolkit with models and resources.  Time Stamps Time Topic 00:00 Spiritual Harm Overview 01:59 Victor's Wake Up Call 03:22 Why Research Is Rising 08:32 Defining Spiritual Harm 13:17 Trauma Informed Responses 16:21 Toolkit And Care Models 19:00 What Chaplains Do 23:33 Stories Of Spiritual Support 26:46 Programs That Get It Right 31:19 Research Next Steps 34:00 Closing And Where To Learn ResourcesSpiritual care in Children's Advocacy Centers: results of a survey of CAC directors - ScienceDirectSupport the showDid you like this episode? Please leave us a review on Apple Podcasts.

durée : 00:03:23 - Le 6/9 de l'été - par : Charline Vanhoenacker - Le Medef met en garde contre les conséquences économiques de la canicule. Nous recevons sa porte-parole… Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

The PIMCON Lineup Keeps Growing! Get a preview of the insights, strategies, and stories you'll see this year at the PIMCON stage. Customer acquisition costs keep rising, private equity keeps entering the market, and direct-to-consumer advertising gets more expensive every year. The firms finding new growth opportunities are building systems their competitors can't easily replicate. Anthony Lopez and Ilana Reeser have helped transform Your Insurance Attorney into a 300-person firm with 50 attorneys operating across multiple states. Anthony serves as CEO, leading the firm's technology and operational strategy, while Ilana has built a nationwide referral ecosystem that now generates hundreds of cases each month. In this episode, Anthony and Ilana share how they created a scalable growth engine by combining a structured B2B referral network with proprietary AI technology. They discuss the metrics they use to evaluate profitability, the systems required to manage high-volume referrals, and why strong partner relationships have become a competitive advantage in today's legal market. They also reveal how their custom AI platform is reshaping intake, case management, and operational efficiency across the firm. On this episode, you'll learn: Why B2B referral networks create a more scalable growth channel than relying exclusively on direct-to-consumer marketing. How nationwide referral partnerships generate hundreds of cases per month while strengthening reciprocal relationships. The kept CAC metric that reveals whether a marketing channel is actually profitable. How custom AI technology automates intake, client communication, and case management workflows. Unlock the exact strategies to scale your firm by heading over to pimcon.org and securing your tickets for PIMCON 2026. Like what you hear? Hit Subscribe! We do this every week.  For more resources on how to dominate your market, visit us at Rankings.io. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

AI ARR is easy to announce. Proving it is where most SaaS finance teams are about to get exposed. In episode #379, Ben Murray tackles the new bar for AI financial transparency and what it means for your next budget season. The public markets have already moved the goalposts. Launching AI was the 2024 story. Reporting AI ARR was the 2025 story. Now investors and boards want to see AI margins, customer outcomes, and proof that AI revenue is actually dropping to the bottom line. That same pressure is heading straight for private SaaS, and your board will bring it to budget season whether you are ready or not. Understand why AI ARR by itself no longer satisfies boards or investors, and what they now demand to see in the numbers. Separate pure AI revenue, AI-influenced revenue, and AI upsell so your reporting survives scrutiny, using clean SKUs, product IDs, and chart of accounts. Know which AI costs belong in COGS, including inference, infrastructure, and observability, so you can show your real AI margins. Walk into budget season ready for the board questions on AI revenue, AI cost, and margin by revenue stream. Instrument heavy, medium, and light AI users so you can defend margins and LTV to CAC as usage scales. Listen now and build the AI transparency your board will expect before budget season starts. Resources Mentioned Ben's blog posts on capturing AI costs in COGS: inference, infrastructure, and observability: https://www.thesaascfo.com/what-should-be-included-in-ai-cogs/ Ben's training on AI metrics: https://www.thesaasacademy.com/ai-finance-metrics-saas

“Whoever can spend the most money is going to win.” Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) audit the first half of 2026. The focus is a sound ecommerce growth strategy for Q3 and Q4. No guests, no fluff. Just what worked, what blew up, and where they're placing their bets.  Amazon leads the conversation, with Sean up over 100% year over year on full assortment parity and Mike beating Liquid IV on a $4 blended CAC. Wholesale gets a harder look, with Sean holding a big-three PO and an 18-month runway to shelf. The group then pulls apart margin profile as a competitive weapon, why most consumable brands are quietly heading toward a reckoning, and what it takes to set a spending floor competitors cannot match.  Powered ByFulfilhttps://9ops.co/fulfil Aftersellhttps://9ops.co/4i3bb5Richpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/4a3gzVvPostscripthttps://9ops.co/postscriptOperators Newsletterhttps://9operators.com/

Send us Fan MailWe talk with Mike Ferreira about the moment a serious neck injury forced him to step out of his gym and finally build a business that works without him. We break down the skills, numbers, and leadership habits that turn a capped fitness business into a scalable machine while keeping family and real life in focus.• building a “jail cell” by wearing every hat• the emotional cost of missing family moments• why desperation creates bad business decisions• learning to ask better questions under pressure• finding mentorship that simplifies gym business fundamentals• using theory of constraints to diagnose bottlenecks• tracking CAC and LTV like you track macros• becoming a leader worth following through extreme ownership• protecting relationships, health, and meaning with the five pillarsYou can find us on the web at gymlaunch.com, and we love to hop on a call and have an honest conversation about whether we can help you or notHow To Reach Mike Ferreira:Instagram: https://www.instagram.com/realmikef/How to Learn More about Gym Launch:https://www.gymlaunch.com/ To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93ZwFacebook: https://www.facebook.com/jordan.edwards.7503Instagram: https://www.instagram.com/jordanfedwards/Linkedin: https://www.linkedin.com/in/jordanedwards5/Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min 

Welcome to The Daily Wrap Up, an in-depth investigatory show dedicated to bringing you the most relevant independent news, as we see it, from the last 24 hours (6/22/26). As always, take the information discussed in the video below and research it for yourself, and come to your own conclusions. Anyone telling you what the truth is, or claiming they have the answer, is likely leading you astray, for one reason or another. Stay Vigilant. !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/u2q643"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble");   Rumble("play", {"video":"v79hz32","div":"rumble_v79hz32"}); Source Links (In Chronological Order): Israel's Election Manipulation Ignored, Over $1B To Pfizer For New COVID Shots & Trump's Iran Lies (21) Jikkyleaks

You can close $800 million deals, fly first class, and still be going broke on the inside. In this episode of The Fulfillionaire, Cruz Gamboa, Founder and Managing Partner of Ascend Growth Ventures, shares the full unfiltered story and the clarity, cash flow framework, and mindset shifts that finally set him free. Cruz breaks down the three metrics that actually tell you whether your business is healthy: profit margin over gross revenue, cash burn, and the LTV-to-CAC ratio.  But tactics without clarity are just expensive noise. His BHAG framework exposes the real problem most entrepreneurs avoid: they chase a number without knowing why it matters, which means they have no filter for what to pursue, what to cut, or when enough is actually enough. When clarity replaces ambition as your compass, decisions get easier, the right people find you, and the work starts to feel like a mission instead of a grind.   The breakthrough was always on the other side of the burnout. When you are ready to stop building income and start building a life, visit fulfillionaire.com. Don't miss the full episode of Why High Achievers Burn Out Before They Break Through with Cruz Gamboa. Cruz Gamboa is the Founder and Managing Partner of Ascend Growth Ventures, bringing over 25 years of experience as a corporate CFO navigating capital markets, structured finance, and project finance across Latin America. He has closed deals as large as $800 million and built financial models that moved real money at the highest levels of business and government. But behind the credentials was a man who stayed nearly eight years past the moment he knew it was time to leave. Cruz now channels that hard-won experience into helping high achievers recognize the burnout beneath the success before it costs them everything. Website: https://cruzgamboa.com/  Instagram: https://www.instagram.com/cruzgamboa.ascend/  LinkedIn: https://www.linkedin.com/in/cruzgamboa/  YouTube: https://www.youtube.com/@ascendgrowthventures  Ascend Growth Ventures Website: https://ascendgrowthventures.com/  Facebook: https://www.facebook.com/ascendgrowthventures/  LinkedIn: https://www.linkedin.com/company/ascendgrowthventures/  JP Newman is the founder of Fulfillionaire and CEO of Thrive FP, known for helping high-achievers align financial success with deeper human connection and purpose. With over $2 billion in real estate transactions and hundreds of investors coached, he brings a powerful blend of strategy, psychology, and emotional intelligence to the world of investing and negotiation. JP teaches that the best deals are built by understanding people, energy, and intention. Through his Fulfillionaire™ movement, he helps leaders stop operating from fear and start making decisions rooted in clarity and alignment. His approach redefines negotiation as a human-centered skill that turns insight into influence and lasting success. IG: https://www.instagram.com/jpnewman_/  LI: https://www.linkedin.com/in/jp-newman-45a1ba/     

Dr. Lorenzo Tomé apresenta o terceiro pilar da estruturação do negócio médico: as vendas. Não a venda como empurroterapia, e sim a venda como parte do cuidado — o ato de persuadir o paciente a aderir àquilo que o próprio médico, baseado em evidência, sabe que vai mudar o desfecho dele. O episódio começa desarmando o tabu que custa caro: a ideia de que médico que vende é picareta. Lorenzo separa com clareza persuasão de manipulação — agir sobre o outro pelo bem do outro, e não pelo bem de quem vende — e mostra por que o silêncio do bom médico não protege ninguém: apenas deixa o paciente refém de quem manipula. A tese central é direta: vender é uma fração do cuidado, nunca o cuidado uma fração da venda. E a medicina não se concretiza na prescrição, se concretiza na adesão. A partir daí, o episódio entra na mecânica do negócio. A diferença entre venda simples (a consulta, que cabe à secretária) e venda complexa (o upsell do médico, que não se delega). Por que o médico precisa, sim, conduzir a venda até o preço. A relação entre CAC crescente e LTV — incluindo o custo de oportunidade de quem deixa o convênio precificar o próprio trabalho. E o acompanhamento longitudinal como a saída ética para aumentar o lifetime value sem empurroterapia, já que o plano de acompanhamento é uma prescrição de nível de evidência 1A, não um produto. Para fechar, Lorenzo apresenta a técnica MAPA — Motivação, Alerta, Plano e preço, Adesão — um rito para vender com mais segurança, e fala sobre algo que move o ponteiro do faturamento e quase todo médico negligencia: a gestão da secretária, do follow-up e da reunião de accountability. Se você é um médico ético e sente desconforto com a palavra "vender", esse episódio reorganiza o conceito do zero — e mostra por que não oferecer o que há de melhor para o paciente é, no fim, uma falha no cuidado. O background do Dr. Lorenzo Tomé Lorenzo Tomé é médico, fundador e CEO da SD Escola de Negócios Médicos — escola especializada em estruturação de modelos de negócio para médicos com ética, método e previsibilidade. Com mais de 500 médicos capacitados, desenvolveu uma metodologia própria baseada em receita recorrente por acompanhamento longitudinal, que combina gestão, marketing, vendas, finanças e tecnologia aplicados à prática clínica. Atua como mentor direto de médicos em diferentes especialidades, ajudando-os a construir negócios sustentáveis, escaláveis e alinhados com o propósito de cuidar. Entre na Comunidade SD no WhatsApp e tenha conteúdo gratuito todos os dias sobre negócios médicos. Aplique para a sessão estratégica com o time SD! Assista esse episódio também em vídeo no Youtube no nosso canal Saúde Digital Podcast! Acesse os episódios anteriores! SD363 - 52 planos vendidos e 90% de renovação: como ela reestruturou o seu consultório SD362 - Por que o médico ético trava no marketing (e como se estruturar) SD361 - Quando seu principal produto perde mercado: como estruturar um novo modelo antes que seja tarde Música: Declan DP - Echo Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665

Want to scale your health practice and get your life back? Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21Most health practice owners eventually hit the same wall. The business is growing, revenue is up, and patients or clients are getting results, but too much still depends on you. The next level isn't about doing more. It's about building something bigger than yourself. A business that scales without relying on you for everything.That's why we created Healthpreneur Mastery.Mastery is the private advisory board and mastermind for leading health professionals doing at least $500,000 per year who want to build a business that creates greater profit, freedom, and impact.This isn't for beginners.It's for practitioners, practice owners, and health entrepreneurs who know they're capable of building something much bigger and don't want to figure it all out alone.Learn more about Healthpreneur Mastery here: https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21Your health practice is generating millions but your margins keep shrinking, your cost to acquire a patient keeps climbing, and ads do not work the way they used to. There is a specific reason this is happening, and it is not the one most practitioners think.In this episode, I walk through a real $4 million practice case study where revenue is strong but cost per consult, cost to acquire a client, and shrinking ad efficiency are quietly eating into profit. I break down exactly how to diagnose where the leaks are in your funnel, why simply increasing ad spend makes the problem worse, and what creative mix and campaign structure actually mean for your Meta ads performance. 

Free course: Improve your metabolic healthGet our free email course on how glucose, nutrition, exercise, sleep, and measurement can help you build habits that support better energy and long-term health: ⁠⁠⁠https://levels.link/wnl⁠High cholesterol. Elevated ApoB. A positive CAC score. Now what?Most people quickly find themselves trapped between two extremes: simplistic advice to “cut saturated fat” and online influencers insisting cholesterol doesn't matter at all.In this episode of A Whole New Level, Mike Haney sits down with clinical research scientist Dr. Kevin Maki to cut through the confusion.Drawing on more than 35 years of cardiovascular research, Maki explains why heart disease risk is about much more than LDL cholesterol alone. He breaks down the roles of inflammation, blood sugar, family history, kidney function, and lipoproteins, while also making a clear case for something many people resist: LDL and ApoB still matter. A lot.The evidence increasingly suggests that when it comes to atherosclerosis, lower for longer is better. That has important implications for diet, statins, and how early we should intervene.Mike and Dr. Maki also tackle saturated fat, seed oils, red meat, industry-funded research, and how to separate evidence from online nutrition debates.

You spent the money. You signed the case. But can you actually explain which marketing channel deserves the credit? Between billboards, Google, social media, referrals, local maps, streaming ads, and AI search, attorneys misunderstand attribution more than almost any other topic in legal marketing. In this solo episode, Chris Dreyer breaks down why chasing perfect attribution is a losing game, the intake question every firm should ask, and the financial metrics that matter far more than rankings, clicks, or impressions. On this episode, you'll learn: How to calculate Marketing ROI using true client acquisition cost (CAC). What is a good CAC-to-value ratio for personal injury law firms. Which law firm marketing KPIs actually predict revenue growth. How emerging marketing channels affect long-term Marketing ROI. Head over to Rankings.io to discover how we can help you capture more high-value cases. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

Are you scaling your e-commerce brand in revenue, but not in profit? Are you flying blind on CAC, LTV, fulfillment costs, and ad performance, hoping the numbers work out later? Many founders grow to low 7-figures on hustle and luck, only to hit a painful ceiling of chaos, cash-flow problems, and agency fatigue.  In this episode of Marketer of the Day, growth partner Cem Atik of Harucon Ventures shows you what it really takes to move from low 7-figures of chaotic growth to predictable, profitable scale. With 13+ years in e-commerce and a track record of stepping into DTC brands “stuck between traction and chaos,” Cem doesn't just run ads, he and his team take equity and full control of marketing, perform deep finance and marketing due diligence, and rebuild growth systems from the inside out. Cem reveals the three bottlenecks he sees in almost every 7- and 8-figure brand: founders who don't know their true CAC and LTV, broken or non-existent third-party tracking and attribution, and a lack of real control over fulfillment, taxes, and operational costs. He explains how, by building a single source of truth for numbers and cohorts, brands can finally make confident decisions about where to cut spend, where to double down, and how aggressively they can acquire new customers. Instead of guessing, you start steering your business with clarity. https://youtu.be/3fHMwV8W1tE?si=WS6EZKQnCQ77GEYj You'll also hear a powerful case study of a brand doing $10M/month that boosted revenue while cutting marketing spend by 20–25% just by fixing structure and supply chain inefficiencies, saving 9% on fulfillment alone. Cem calls his model “marketing for adults”: performance-based, numbers-first, and designed so both sides win only when the business truly grows profitably. Along the way, he shares why humility beats ego when hiring marketers and operators, and why, if you truly control your numbers, you can afford to move fast and even be a little chaotic everywhere else. If you're tired of agency fatigue, unclear profitability, and growth that feels like a gamble instead of a strategy, this conversation will give you a concrete blueprint. You'll discover how to get a grip on your metrics, clean up your ad accounts, and build a team and system that take you from “winging it” at $1–5M to scaling like a pro toward $50M and beyond, without losing your sanity or your margins. Quotes: “Brands that grow from five to fifty million don't do it because they run better marketing; they do it because they did the groundwork that allows them to grow safely.” “If you have control over your numbers, you can be chaotic in everything else, and as long as your execution speed is great, you will still succeed.” “You could be the best email, WhatsApp, Google Ads, or Meta guy, but the only thing that will always win is a good team that's working proactively together.” Contact Details: Connect with Cem Atik on LinkedIn Explore Harucon Ventures Official Website

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

High blood pressure is one of the most dangerous and overlooked risks in executive health. Not because it's rare, but because the typical lifestyle of entrepreneurs and executives hides it further. You know your revenue, your margins, and your CAC. But there's a reasonable chance you have no idea what your average blood pressure is, or what's actually driving it.In this episode, Julian breaks down seven specific drivers that push blood pressure up in high-level operators, and none of them involve genetics or the tired "avoid sodium" conversation.We also cover why leaders are the last people to catch this, what the numbers actually mean, and the highest-leverage actions to take for each driver. — Episode Chapter Big Ideas (timing may not be exact) —0:00 — Introduction & why blood pressure is the most overlooked number in a leader's life3:16 — Genetics, salt, and why neither is the real conversation5:03 — The scale of the problem: the global hypertension picture 7:33 — Why leaders are the last to notice their own biological signals10:03 — The "I'm fine" trap and why functioning isn't the same as thriving11:43 — Driver 1: Sleep Apnea18:12 — Driver 2: Visceral Fat22:14 — Driver 3: Insulin Resistance27:29 — Driver 4: Chronic Stress & Sympathetic Overdrive32:51 — Driver 5: Alcohol36:47 — Driver 6: Poor Sleep42:33 — Driver 7: Arterial Stiffness & Vascular Aging47:05 — The Executive Biological Dashboard51:06 — Closing: health and fitness as the ultimate meritocracy— Connect with Julian and Executive Health —LinkedIn — https://www.linkedin.com/in/julianhayesii/X — https://x.com/thejulianhayesDon't let your biology become the bottleneck to the enterprise you're building. Book a private call —https://www.executivehealth.io/contactWebsite — https://www.executivehealth.io/***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner. Consult your provider before making any decisions.

Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn't a technical problem. It's an emotional one. And it's leaving $270 billion on the table every year.Inside the episode:Why your checkout is the one place segmentation goes to die — and how personalizing it by customer type (first-time, returning, high-value) can drive an 18% AOV lift or double-digit conversion jumpsThe "WISMO problem": why more than 50% of order-related support tickets arrive the same day the order was placed — and what it tells you about the trust gap you're creating at checkoutThe free shipping threshold mistake almost every brand is making (hint: they copied a competitor who also just guessed)Surprising checkout wins from PDQ's testing: why moving the economy shipping option down one slot meaningfully increased revenue per session — without a single new ad or productHow to think about every order as its own P&L — factoring in CAC, COGS, fulfillm—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[00:00] Intro — The $270B checkout abandonment problem[00:22] Welcome & Guest Introduction: Avi Moskowitz, Co-Founder of PDQ[01:52] Avi's Background: From Craft Beer to SaaS Founder[03:23] COVID Timing & The eCommerce Wake-Up Call[05:09] The Root Cause of Cart Abandonment: Trust, Not Technology[07:27] How PDQ Solves the Checkout Confidence Gap[14:30] Reducing Friction: Shipping, Delivery Dates & Upsells[23:00] Free Shipping Thresholds & AOV Optimization[34:00] Building a Checkout That Converts Like Amazon[43:24] Thinking in Mini P&Ls: Per-Order Profit Optimization[46:26] Personalized Checkout Logic at the Customer Level[48:24] Where to Find PDQ & Get Your Free Checkout Audit—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Avi's LinkedIn: /moskowitzaviPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Send us Fan MailWhat separates a strong operator from a true leader—and how do you scale success across multiple companies?In this episode of Joey Pinz Conversations, Joey Pinz sits down with seasoned tech executive Jim Lippie to break down decades of experience across MSPs, SaaS companies, and multiple successful exits. From early days in the MSP space to leading SaaS growth and navigating acquisitions, Jim shares practical insights on leadership, metrics that matter, and what most operators overlook.

In this episode, we review key updates from the 2026 ACC-AHA Guidelines on the Management of Dyslipidemia. Key Concepts The PREVENT ASCVD equation is now recommended to calculate ASCVD risk, with thresholds at 3%, 5%, and 10%. The previous 7.5% threshold for statin treatment is now 5%. In addition to the 10-year ASCVD estimate, clinicians should consider the use of Lp(a), "risk enhancers", and coronary artery calcium (CAC) scans as a "tie breaker" with shared decision-making when the decision to treat is not clear. In addition to LDL goals of < 100, < 70, or < 55 (depending on risk), the new guidelines also suggest non-HDL-C and apoB goals once LDL cholesterol is at goal. Many patients will require non-statin therapies to achieve lipid goals. The recommended non-statin therapies include ezetimibe, PCSK9 mAb, PCSK9-interfering RNA, and bempedoic acid. References Writing Committee Members, Blumenthal RS, Morris PB, et al. 2026 ACC/AHA/AACVPR/ABC/ACPM/ADA/AGS/APhA/ASPC/NLA/PCNA Guideline on the Management of Dyslipidemia: A Report of the American College of Cardiology/American Heart Association Joint Committee on Clinical Practice Guidelines. Circulation. 2026;153(17):e1154-e1276. doi:10.1161/CIR.0000000000001423 Wiggins BS, Barac A, Benziger CP, et al. 2026 Dyslipidemia Guideline-at-a-Glance. J Am Coll Cardiol. 2026;87(19):2617-2623. doi:10.1016/j.jacc.2026.02.4872 Superko H, Garrett B. Small Dense LDL: Scientific Background, Clinical Relevance, and Recent Evidence Still a Risk Even with 'Normal' LDL-C Levels. Biomedicines. 2022;10(4):829. Published 2022 Apr 1. doi:10.3390/biomedicines10040829

Episode 2805 - Vinnie Tortorich and Anna Vocino discuss a cholesterol conundrum regarding CAC scores, numbers, and how to naturally balance those numbers. https://vinnietortorich.com/2026/05/a-cholesterol-conundrum-episode-2805 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout A Cholesterol Conundrum Vinnie recently posted on social media about the Women's Health Initiative. (3:00) The problem with Google is that you can "Google yourself right," so you can always find confirmation bias. There is a growing awareness of what constitutes a "clean" product. (17:00) For example, Anna's spices do not have fillers, preservatives, or anti-caking agents. Vinnie shares a story about a recent consultation. (28:00) CAC scans (calcium score test) are a great guide to see if heart disease will be an issue for you. Repatha was recommended even though the patient's numbers were great, and his calcium score was zero. Consider exploring natural supplements and lifestyle changes to manage cholesterol. The Cholesterol Code movie by Dave Feldman provides good information on cholesterol levels and the benefits of a low-carb diet. Anna goes over some bloodwork numbers and wants to discuss with her doctor. (50:00) Remember that the number ranges given in the results are representative of the general population. (52:00) It is often recommended to take CoQ10 alongside a statin. Statins deplete CoQ10, which can lead to muscle damage. Anna's products are now linked to PureVitamin Club's website. Look under the "Food and Snacks" section so that you can purchase them there, too. (58:30) https://purevitaminclub.com/collections/food-and-snacks The NSNG® VIP GROUP IS NOW CLOSED AGAIN AS OF SUNDAY, MARCH 15TH Anna's next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now. If you pre-order, you'll get bonus goodies! You can preorder from a wide variety of booksellers at https://eathappycocktailhour.com/ Save your receipt from wherever you preorder, you'll need it for your bonuses! Physical Release Date is October 2026 A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $200 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's second cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries