Podcasts about cac

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter In this "Ask Me Anything" (AMA) episode, Peter tackles a wide-ranging set of listener questions spanning lifespan interventions, exercise, cardiovascular risk reduction, time-restricted eating, blood pressure management, hormone therapy, diagnostics, and more. Peter reveals the single most important lever for extending healthspan and lifespan, and explains how he motivates midlife patients using the Centenarian Decathlon framework. He discusses the importance of addressing high apoB and cholesterol even in metabolically healthy individuals with calcium scores of zero, how to manage high blood pressure, and how to accurately evaluate metabolic health beyond HbA1c. Additional topics include time-restricted eating, practical considerations around ultra-processed foods, nuanced approaches to HRT for women and TRT for men, and why early and expanded screening for chronic disease—colonoscopy, PSA, coronary imaging, low-dose CT—can be lifesaving. He also offers insights into treating prediabetes, crafting exercise programs for those short on time, and safely incorporating high-intensity training in older adults. If you're not a subscriber and are listening on a podcast player, you'll only be able to hear a preview of the AMA. If you're a subscriber, you can now listen to this full episode on your private RSS feed or our website at the AMA #78 show notes page. If you are not a subscriber, you can learn more about the subscriber benefits here. We discuss: Introducing a wide-ranging AMA: practical perspectives on lifespan interventions, metabolic health, diet, hormones, diagnostics, and more [2:45]; Why exercise is the most powerful single intervention for lifespan and healthspan [4:15]; How Peter motivates midlife patients to prioritize exercise [6:00]; Why lifespan and healthspan should not be treated as competing priorities and how choosing sustainable interventions benefits both [9:30]; Why high apoB deserves treatment even in a metabolically healthy patient with a CAC score of zero [14:00]; Managing hypertension: ideal targets for blood pressure, lifestyle levers, and why early pharmacology matters [18:15]; Assessing metabolic health beyond HbA1c: fasting insulin, triglycerides, lactate, zone 2, and more [23:30]; How to avoid common self-sabotaging patterns by choosing sustainable habits over extreme health interventions [26:00]; Time-restricted eating: minimal effect beyond calorie control, implications for protein intake, and practical considerations for implementing it [28:00]; Ultra-processed foods: definitions, real-world risks, and practical guidelines for smarter consumption [30:30]; How women should prepare for menopause and think about hormone replacement therapy: early planning, symptom awareness, and guidance on HRT [36:45]; Testosterone replacement for aging men: indications, benefits, and safe clinical management [39:45]; Why Peter recommends earlier and more aggressive screening tests than guidelines suggest: colonoscopies, coronary imaging, PSA, Lp(a), and low-dose CT scans, and more [43:30]; Full-body MRI screening: benefits, limitations, potential false positives, and the importance of physician oversight [47:15]; Prediabetes: individualized treatment strategies using tailored combinations of nutrition, sleep, and training interventions [51:00]; Time-efficient training plans for people with only 30 minutes per day to exercise [53:00]; How to safely introduce high-intensity exercise for older adults [55:00]; Timed dead hangs and ripping phone books: a playful look at Peter's early attempts to impress his wife [57:15]; Peter's carve out: The Four Kings documentary about a golden era of boxing [1:01:15]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Closed Circuit Selling: Why the Funnel Is Breaking Your GTMMost go-to-market teams aren't failing on effort. They're failing on architecture.In this episode, we sit down with Charles Needham (co-author of Cold Call Algo) alongside Adem Manderovic (CRO School) to break down why the linear funnel is the biggest sacred cow in sales, and why Closed Circuit Selling is the better model for modern outbound.We unpack incentives, silos, CAC payback insanity, and why “meetings booked” became a broken religion. Then we get practical. How to run outbound as market learning. How to capture timing signals. And how to build feedback loops that actually make marketing, sales, and customer success stronger together.Tune in and learn:+ Why buyer journeys are non-linear, and funnels create blind spots+ How to shift from meetings quotas to conversation-driven market validation+ Why intent data can't replace first-party conversationsIf you're a B2B marketer or revenue leader, this is the blueprint for building a GTM system that compounds instead of churns.-----------------------------------------------------

65 -Evènementiel et culture du 15 au 22/12/2025 DESCRIPTIF PARTIEL (détails dans podcast)4° Rencontres photographiques Pyrénéennes le 17/12 à 18h à l'Abbadiale des Arts Arras en LavedanAZUNPOSIUM (La science pour tous en Val d'Azun) : conférence « La malchance du gentil » par Benjamin VISSA le 16/12 à 18h, cinéma Arrens-MarsousRencontres et dédicaces Editions Arcane 17 (au siège 22 rue Abbé Torné Tarbes) :Rencontre et présentation de « Boléro tragique » de Serge NICOLO le 19/12 à 18h30A 18h avec Pierre MELENDEZ les 18 et 19/12, Pierre DOMENGES le 19/12, Diego ARRABAL les 18,19 et 20/12, Philippe POURTALET le 19/12, Rosemonde CATHALA le 18/12 et Marie-Pierre VIEU les 18 et 19/12Conférences :Appel d'air « Franz SCHRADER, géographe » par Michel RODES le 18/12 à 18h, Palais des Congrès Lourdes« Les curiosités scientifiques » le 18/12 à 18h Espace de la Gare ArgelèsCafé-Philo « Avons-nous une âme ? » le 16/12 à 18h Espace de la Gare ArgelèsLe Père Noël des Motards le 21/12 à LourdesLuna Park du 13/12 au 4/1/26 au Parc des ExpositionsTarbes en décembre du 29/11 au 4/1/26 Place de la Mairie : village, patinoire, animationsAnimations Argelès, Bagnères, Lourdes (voir podcast)Marchés de Noël : Foyer St Frai Bagnères de Bigorre, Arrens-Marsous ,Kairn Arras en Lavedan, les Hivern'Halles Lannemezan, tous les autres marchés détaillés dans podcastSPECTACLES (détails podcast)Parvis : « Grandes surfaces », « Figure.s », « On fera mieux la prochaine fois », »Je préfère regarder par la fenêtre », « Danser la faille »La GESPE : « Le Père Noël est un rocker » soirée caritative le 18/12 à 21hConservatoire Henri Duparc : « Histoire du soldat » le 19/12 à 19h Auditorium Gabriel FauréPetit Théâtre M. Sarrazin : match impro le 19/12 à 20h30 Cie les ImprosteursALAMZIC Bagnères : concert World, funk, 100% Bigorre le 20/12 a/c 16hEspace Robert Hossein Lourdes : “Par amour » Paul MIRABEL le 17/12 à 20hPalais des Congrès Lourdes : saison culturelle « Palette d'émotions, clairs-obscurs de l'âme » Diana COOPER le 18/12 à 20h30« Le Père Noël voit rouge » le 21/12 à 16h30Concerts Noël : le 16/12 à 20h30, Maîtrise école Jeanne d'Arc à l'église de SéméacLe 17/12 : à 18h30 au CAC de Séméac « Les cuivres et leurs invités », gala de Noël SOM GR à 15h30 salle polyvalente MaubourguetLe 19/12 : à 20h30 à l'église d'Anla, « La Clef des Chants » HA-PY Gospel à 19h30, église d'OrleixLe 20/12 « Les Copains d'Abord » à 18h30, église Esbareich, « Noël enchanté » à 20h30, église Maubourguet, les Chanteurs Pyrénéens de Tarbes à 21h église St Jean TarbesLe 21/12 : à 17h église St Vincent Bagnères Cie Rassegna, à 17h « Les Voix d'Alaric » église ND Assomption Barbazan-Debat, spectacle danse et le Chœur d'Enfants Enchanteur à 16h30, CAC Glavany Maubourguet, Polyphonies pyrénéennes et orgue à 16h Abbatiale St Savin, Bergin Trio à St LaryCinéma (détails podcast) :Expositions : voir podcastHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode is a special replay of David George's conversation with Harry Stebbings on 20VC. David is a General Partner on a16z's growth team, and in this discussion he breaks down how he thinks about breakout growth investing: why great business models are now table stakes, where real edge comes from non-consensus views on TAM, and how to underwrite upside in a world of higher prices and increasing competition.They also dig into the mechanics behind the scenes: unit economics at growth, “pull vs push” products, winner-take-most market structures, and how David decides when to double or triple down on a company. Along the way, they touch on SPACs, the rise of crossover funds, single-trigger decision making, and how David manages fear, pressure, and performance over the long arc of an investing career. Resources:Learn more about 20VC: https://www.thetwentyminutevc.com/Watch on YouTube: https://www.youtube.com/@20VCFollow Harry on X: https://x.com/HarryStebbingsFollow David on X: https://x.com/DavidGeorge83 Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures](http://a16z.com/disclosures.  Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

No es vender más, es elegir mejor. Este resumen de 100M Money Models de Alex Hormozi te muestra cómo un modelo de negocio puede multiplicar tu dinero con menos esfuerzo: elegir el “vehículo” correcto (SaaS, suscripción, cohortes, servicios productizados…), diseñar ofertas que adelanten caja y accionar las cuatro palancas del dinero (precio, número de clientes, frecuencia y duración). La clave: entregar con mínima fricción y cobrar por valor, no por horas, usando anclaje de precio y garantías que bajan el riesgo percibido.Además, el crecimiento real depende del canal (contenido, ads, afiliados, outbound, partnerships) y de construir barreras defensivas (datos, comunidad, marca, integraciones). Mide lo que importa (LTV, CAC, payback) y ajusta las expectativas según el modelo. ¿Un vistazo rápido al impacto? Un estudio de fitness pasó de bonos sueltos a onboarding pagado, suscripción y escalera de valor: misma sala, más caja y retención. ¿Listo para definir un hito de 72 horas, reescribir tu oferta en una línea y cobrar antes de producir? Aquí está el mapa.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeLibro "Libertad Financiera" Gratis: https://borjagiron.com/libertadMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.comThis content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of The Independent Dealer Podcast's "How I Built This" series, we sit down with Ricky Thomas of Wildcat Used Cars in Somerset, Kentucky.

Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder. Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to optimize for real profitability and retention. Rachel walks us through the metrics that matter most, from profit margins, CAC, and AOV to customer segmentation and product performance. Whether you crushed it or feel like you barely made it through, this is your guide to making better, data-driven decisions for your apparel brand going into 2026. Plus, Rachel shares a sneak peek at a free 3-day Black Friday planning workshop coming in August 2026! Key Moments: 00:00 Introduction to Post-Black Friday Data 00:27 Analyzing Black Friday and Cyber Monday Data 02:34 Understanding Profit Margins and Sales Strategies 04:39 Masterclass and Advanced Strategies 05:14 Key Metrics: AOV and CAC 08:04 Inventory and Product Analysis 10:47 Customer Segmentation and Retention 12:14 Marketing Performance and Ad Analysis 15:43 Engaging New Customers and UGC 19:43 Upcoming Workshops and Final Thoughts   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Une séance calme sur les marchés La séance d'hier s'est déroulée sans éclat, les investisseurs restant prudents avant les annonces très attendues de la Réserve fédérale américaine en soirée.A la clôture européenne, les indices étaient en léger repli en Europe comme aux Etats-Unis.À noter toutefois la belle performance de Roche, en hausse de 2,6 % à quelques encablures de la clôture, après des résultats prometteurs d'une étude sur un traitement expérimental contre le cancer du sein. Quelle sera la tendance du jour  Les décisions de la Fed devraient donneront le ton en Europe ce matin, les marchés ayant fermé avant l'intervention de Jerome Powell.La politique monétaire restera à l'honneur avec la Banque nationale suisse qui livrera son verdict ce matin.Rendez-vous ensuite à 14h30 Outre-Atlantique, pour les chiffres hebdomadaires du chômage, portant sur la semaine close le 6 décembre. Côté entreprises, toujours aux États-Unis Broadcom dévoilera ses résultats du quatrième trimestre et CostCo ceux du premier trimestre. Enfin Euronext publiera après la clôture européenne la revue de la composition de l'indice CAC 40.Le dernier changement remonte à septembre de cette année, quand le titre Téléperformance était sorti de l'indice parisien. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Most people think sales is about talking. Ryan Serhant knows better — it's about translating. After closing over $20 billion in real estate deals and building one of the fastest-growing brokerages in America, the star of Netflix's Owning Manhattan has cracked the code on how to get anyone to say yes. From selling homes to billionaires to building a media empire on the back of reality TV, Ryan reveals the brutal truth about what it actually takes to win at the highest level. In this raw conversation, Ryan breaks down the orchid trick (he's sent 2,000 of them), why silence is violence in negotiations, and how a fake Rolex changed his entire life. We dive into why wealthy people don't pay for information or access, but instead pay for confidence; how to get a stranger to trust you with real money; and why the best negotiators throw the first punch. But this isn't just about closing deals — it's about building an empire. Ryan reveals how he's stacking businesses under one holding company (brokerage, media, education, and AI), why his LTV to CAC ratio is 6x while the industry averages 1x, and how he's building real estate brokerage 3.0 with no physical offices. If you've ever wondered how to sell to the ultra-wealthy without sucking up, how to build unshakeable confidence when you're broke, or why setbacks are just speed bumps and not brick walls, this episode will change how you think about sales, negotiation, and what it takes to become the best in the world at what you do. Protect what you own. Next makes it fast, simple, and painless. Check it out: https://nextinsurance.com/codie ___________ 00:00:00 Introduction 00:01:22 The Fake Rolex That Changed Everything 00:04:35 From Soap Opera Star to Real Estate Mogul 00:06:36 Speed Bumps vs Brick Walls: Handling Setbacks 00:09:26 Building in Public: The Netflix Experiment 00:16:29 Gray Hair Don't Care: Dealing with Haters 00:18:24 The Orchid Trick: Turning Rejection into Power 00:21:06 Selling to Billionaires: The Two C's and the Pull Strategy 00:25:27 Confidence is Currency: What Rich People Really Pay For 00:34:11 The Thousand Minute Rule: Time as Money 00:31:38 Hiring A-Players: Intelligence Over Experience 00:39:32 Leader vs Manager: Standing at the Front Lines 00:41:11 Building Identity and Future Memoir Exercise 00:42:54 The Four Business Flywheel Strategy 00:52:07 Negotiation Mastery: Translate Don't Talk 00:54:36 Owning Manhattan Season 2 and the Evolution of Reality TV ___________ MORE FROM BIGDEAL

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Olivier Chaduteau n'est pas juriste, et pourtant c'est un acteur incontournable de cet écosystème.Il est un passionné du droit et de la transformation des organisations juridiques. Diplômé et docteur de l'Université Paris II Panthéon-Assas, il s'oriente très tôt vers le conseil et fonde en 2003 Day One, cabinet pionnier dédié à la performance et à la modernisation des directions juridiques, fiscales et compliance.Il accompagne pendant près de 20 ans de grandes entreprises du CAC 40 et des institutions publiques dans leur digitalisation et leur gouvernance juridique, avant de rejoindre PwC France en 2022. Récemment, il a repris son indépendance pour créer DayTwo avec Jérôme Rusak, un cabinet dédié aux directions juridiques et à l'IA.Nous avons échangé sur l'importance du rattachement du directeur juridique à la direction générale, ainsi que de l'évolution de ses missions : management, internationalisation et montée en puissance de la compliance… et bien sûr digitalisation et IA.Dans cet épisode de Voix d'Entrepreneurs du Droit, au micro d'Audrey Déléris, Manager Executive chez FED Legal, Olivier Chaduteau a aussi parlé de sa soif d'apprendre, de l'importance de l'écoute, de Robert Eli Rosen et du In-House Counsel Movement, de Jean-Marie Descarpentries (l'ex-PDG de Bull), des podcasts « In Good Company » et de celui de David Rubenstein, ou encore du designer Gérard Caron, co-fondateur de Carré Noir . L'importance de la famille, du sport et de la musique étaient aussi au rendez-vous. Voici les références de ce podcast : • Le profil d'Olivier CHADUTEAU• Plus d'infos sur DAYTWO• Article du Monde du Droit• The In-House Movement par Robert Eli Rosen• Le Podcast “In Good Company” & Podcast “The Rubenstein Show” de David RubensteinFED Group donne aussi de la voix ...- Aux soignants, dans notre podcast "Voix des soignants"- Aux recruteurs, dans notre podcast "Voix de recruteurs"Qui sommes-nous ?Fed Legal, est un cabinet de recrutement et de chasse de têtes, dans le secteur juridique et fiscal. Notre équipe d'experts accompagnent les professionnels du droit en leur proposant des opportunités de carrière.Nos domaines de compétences : cabinets d'avocats, directions juridiques, notariat, directions fiscales, conseils en propriété industrielle / ingénieurs brevets.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This week, we're joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Together, the group recaps what actually drove performance this year, from media-mix diversification and top-of-funnel investment to traffic dynamics, conversion-rate behavior, and how different brand sizes approached Cyber Five strategy.From there, Richie walks through his forecasting philosophy - including how he builds bottoms-up financial models, how diminishing returns shape CAC and forecasting assumptions, and how finance and marketing need to stay aligned around realistic growth expectations. The group also dives into contribution margin, AMER, customer mix, and why so many brands forecast incorrectly when marketing isn't part of the planning process.They then unpack the levers that actually make an ecommerce business profitable: cohort behavior, scaling past category saturation, interpreting flat conversion rates alongside surging traffic, and what contribution dollars really tell you. Richie shares lessons learned from She's Birdie's rebuild year and how smaller brands can apply the same financial discipline as companies operating at nine-figure scale.If you're trying to understand your BFCM results, build a forecast that reflects reality, or get finance and marketing speaking the same language, this episode is a must-listen.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:40 - BFCM recap00:24:47 - Media Mix Strategy00:41:52 - International Markets00:53:44 - FP&A Background01:07:05 - Building a ForecastPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Neuf entreprises du CAC 40 et de l'Euro Stoxx 50 mentionnent un risque ou un engagement climatique dans leurs états financiers, selon une étude du cabinet Forvis Mazars. Ce qui montre une meilleure prise en compte de l'importance de l'écologie pour leur pérennité. Pour Alexandre Rambaud, co-directeur de la chaire comptabilité écologique d'Agroparistech-Cired, la prochaine étape est d'intégrer la double matérialité dans leur gestion. ----------------------------------------------------------------------- SMART IMPACT - Le magazine de l'économie durable et responsable SMART IMPACT, votre émission dédiée à la RSE et à la transition écologique des entreprises. Découvrez des actions inspirantes, des solutions innovantes et rencontrez les leaders du changement.

This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them. In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you've ever struggled with no-shows, low-quality leads, or families who want "just to try it out," this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs. Roland pulls back the curtain on the same offer strategies he's used across multiple industries to generate explosive results — including the "Dance Deposit Strategy" that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners. This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic. Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity. What You'll Learn:  The Dance Deposit Strategy and why refundable commitments convert 11X higher How to transform free trials into high-converting, benefit-driven events The psychology that gets families to actually show up How to structure 4–6 week programs that lead into full-season enrollment Roland's exact formula for offering credits without losing profit Why knowing your customer acquisition cost (CAC) changes everything The "scale factor": how to multiply what works using centers of influence The wildly effective premium strategy that generated $1.2M in six days How to choose premiums your families already want — without breaking the bank What hero stories, loyalty programs, and affiliate-style systems can do for retention How to turn your families into your studio's most powerful growth engine If you're ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever. Join our growing community of people just like you inside our free Facebook group. Click here to join!

RiskCellar is back with episode 70, marking a major milestone for hosts Brandon Schuh and Nick Hartmann as they dive into the most pressing insurance broker consolidation trends shaping 2025. The episode kicks off with major industry news on the Baldwin and CAC merger, a billion-dollar deal that reflects ongoing consolidation in the insurance brokerage space. While the acquisition comes in smaller than recent mega-deals, the merger creates what Baldwin calls the largest majority colleague-owned publicly traded insurance broker, signaling continued market consolidation and M&A activity that benefits independent brokers.The hosts explore critical developments in insurance technology and autonomous vehicle safety, including Tesla's recent sensor and camera upgrades designed to improve their self-driving system performance in challenging conditions. The conversation reveals how insurance industry players are monitoring autonomous vehicle advancements, telematics driver monitoring programs, and commercial auto liability trends, including the growing use of cameras and driver scoring to reduce claims. They also discuss the implications of unlimited liability insurance in the UK market and significant pricing differences in Canadian insurance, where casualty risk pricing can be 40% lower than US market rates.A major highlight involves the Rad Power bike battery recall and CPSC safety concerns, where the federal agency issued a unilateral opinion declaring all RAD batteries defective without conducting independent testing. The hosts debate the fairness of this regulatory action, noting that Rad Power faces potential bankruptcy from a million-unit recall despite only 31 documented incidents causing $750,000 in cumulative damage. The episode also covers Lloyd's of London CEO John Neal's resignation following an inappropriate workplace relationship scandal, insurance industry news on Ryan Specialty's new public sector MGU launch, Howden's aggressive hiring expansion, and a playful segment on insurance truths and lies featuring alien abduction coverage.Tesla's autonomous vehicle technology still lacks adequate camera systems compared to competitors like Waymo, delaying full self-driving capabilityTelematics and driver monitoring are becoming essential risk management tools for commercial auto liability, despite employee privacy concernsCPSC regulatory actions can devastate companies without scientific testing, raising questions about fairness and due process in product safety decisionsInternational insurance markets show dramatic pricing variations, with Canadian and UK markets offering 02:00 Thanksgiving Turkey Cooking Methods & Holiday Stories 03:30 Episode Celebration & Drinking Toast 04:35 Baldwin & CAC Merger: $1B Insurance Broker Consolidation 09:25 Ryan Specialty's Public Sector MGU Launch10:00 Public Sector Insurance Competition & School Bidding Challenges 11:15 Canadian Insurance Market & International Pricing Differences 14:15 Tesla Autonomous Vehicle Camera Upgrade Challenges 16:00 Chevrolet Diesel Truck & Frank Cruz Shout Out 16:30 Howden Hiring Expansion & Legal Costs Impact 8:50 John Neal Lloyd's CEO Scandal & AIG Withdrawal 21:40 New Zealand Kiwi Cultural Reference & Gender Diversity in Insurance 23:25 Rad Power Battery Recall & CPSC Regulatory Overreach 26:00 Battery Incident Statistics & Scientific Method Concerns 28:15 Dog Interruption & Personal Stories29:10 Don Julio Tequila & Podcast Memorabilia 31:30 Alien Abduction Coverage Predictions for 2026 32:50 Recall of the Week: Ozark Trail Camping Stove 35:25 Upcoming Guests & Litigation Funding Panel Discussion Connect with RiskCellar:Website: https://www.riskcellar.com/Brandon Schuh:Facebook: https://www.facebook.com/profile.php?id=61552710523314LinkedIn: https://www.linkedin.com/in/brandon-stephen-schuh/Instagram: https://www.instagram.com/schuhpapa/Nick Hartmann:LinkedIn: https://www.linkedin.com/in/nickjhartmann/

In episode #335, Ben answers a common operator question: Should Customer Success be included in the cost of customer acquisition (CAC)? He explains how Customer Success should be coded based on responsibilities, when it belongs in COGS vs. Sales, and when CS expenses should be included in expansion efficiency metrics. What You'll Learn Why CAC applies only to acquiring new customers. How Customer Success roles differ between adoption, retention, renewals, and expansion. When Customer Success expenses should be included in the cost of expansion ARR. How to allocate Sales, Marketing, and CS expenses between new and existing revenue. Why proper allocation is foundational for CAC payback, LTV to CAC, and Cost of ARR. Why It Matters Prevents inflated or misleading CAC and go-to-market efficiency metrics. Ensures expansion ARR economics are calculated accurately. Helps leaders understand the true cost structure behind revenue growth. Supports cleaner financial models, better forecasting, and stronger investor discussions. Aligns internal teams (CS, Sales, Finance) on roles and financial impact. Resources Mentioned SaaS Metrics course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Émission du 08/12/2025 présentée par Amaury de Tonquédec avec Renaud Lions, Directeur Relations Investisseurs et Communication financière de Total Energies. C'est l'action préférée des actionnaires individuels français. À l'occasion de la Paris Investor Week, on s'est intéressé à ce fleuron de l'industrie française. Ce lundi 8 décembre, TotalEnergies est cotée à New York (en plus de Paris). Dans cet épisode hors série nous avons parlé de : L'essor des particuliers et des salariés dans l'actionnariat. La différence de perception de TotalEnergies entre la France et l'étranger. L'avenir du dividende. À quoi ressemblera TotalEnergies en 2040 ?Que change la cotation à New York pour les actionnaires français ?Un épisode passionnant pour découvrir ou approfondir vos connaissances sur l'un des piliers du CAC 40. PS : Comme toujours dans La Martingale : on partage, on apprend, on vulgarise… mais ce n'est pas un conseil en investissement. Faites vos propres recherches et, si besoin, faites-vous accompagner par un pro avant de prendre une décision.

Předposlední díl série Wolfcastu „Vývoj her a peníze“ odhaluje zásadní proměnu herního průmyslu v éře online a live service her.Hry už nejsou jen „jednorázové“ produkty, ale živé organismy vyžadující neustálou podporu, obsah, komunitní management a technickou péči. Více než polovina nákladů tak často směřuje na provoz, aktualizace a získávání hráčů, což klade vysoké nároky na udržení rovnováhy mezi náklady a příjmy za uživatele.Podcast také představuje přehled klíčových metrik, které určují úspěch online her, a vysvětluje, jak fungují ekonomické modely jako ARPU a CAC. Navíc přináší úvod do světa Web3 her, které slibují decentralizované vlastnictví, obchodovatelnost aktiv a nové způsoby monetizace, i když zatím zůstávají spíše v experimentální fázi s mnohými riziky. Tento díl tak nabízí komplexní pohled na současné i budoucí výzvy v dynamickém světě herního průmyslu.Podcasty a další obsah ⁠RetroNation.cz⁠ můžeme natáčet kvůli podpoře ⁠od komunity na Patreonu⁠. Děkujeme vám za ni! Jakékoliv dotazy a připomínky pište na email ⁠retronationrulez@gmail.com⁠.

Neste episódio do Vamos de Vendas, mergulhamos em um dos temas mais estratégicos da atualidade: por que reter clientes é o novo CAC — e como empresas de alto crescimento estão redesenhando seus processos para escalar receita com eficiência, previsibilidade e foco no sucesso do cliente. Recebemos Donna Weber, referência global em Customer Success e autora de Onboarding Matters, e Vijay Sundaram, Chief Strategy Officer da Zoho Corporation, para uma conversa profunda sobre como tecnologia, processos e cultura transformam a forma como organizações crescem.A discussão explora a mudança de mentalidade que está redefinindo vendas e pós-vendas: sair da obsessão por aquisição e adotar a retenção como principal motor de lucratividade. Donna revela por que o onboarding estruturado é o ponto crítico para reduzir churn e acelerar o tempo até o primeiro valor, enquanto Vijay compartilha a visão estratégica da Zoho sobre crescimento sustentável, eficiência e como dados bem orquestrados tornam a receita recorrente muito mais previsível.Falamos também sobre os erros mais comuns na tentativa de “automatizar” retenção, os limites entre boa tecnologia e má execução, e por que empresas que realmente retêm clientes tratam retenção como uma responsabilidade compartilhada entre vendas, marketing, produto e suporte — e não como um departamento isolado.O episódio traz, ainda, insights práticos sobre métricas, antecipação de riscos, oportunidades de expansão dentro da base atual e tendências emergentes em tecnologia para RH e Customer Success. Você vai entender como líderes comerciais podem usar dados, rituais e processos inteligentes para construir relacionamentos de longo prazo e potencializar lifetime value com muito mais assertividade.Uma conversa indispensável para quem quer evoluir seu modelo de vendas, reduzir custos, aumentar receita e construir operações realmente sustentáveis.

Servicing Foxx Inc: Part 3 Job Performance Medical Testing By PtmcPilot listen to the ►Podcast at Steamy Stories. "Come in," she called. I entered the medical exam room to find her standing in a white uniform with white two inch heels, her hair now down, and most strikingly, the top three buttons on her uniform undone. I couldn't tell if she was wearing a bra, but the cleavage she was sporting could almost put Christina Hendricks to shame. She held out a hand and I passed her the clipboard. "Please sit here," she said, motioning to a chair that was also equipped with an apparatus for me to sit my arm on while a blood sample was taken. She reviewed my medical history, making notes and asking me questions every now and then. Then she donned a pair of latex gloves and prepped some sample vials. "Are you allergic to rubbing alcohol or latex?" She asked. "No," I said, and moved the armrest into position. She frowned at me, removed my arm from the rest and moved it out of the way. Then she moved the armrest into position and positioned my arm upon it. I didn't get it, but I let her do as she wanted. "Please keep your arm here while I sterilize." She raised an eyebrow and said, "Hmm. I think this will go better if you acknowledge my orders more precisely." I nodded. She smiled, "Do you understand?" As Ms. Olson had said, she was precise, and I was beginning to understand something about this woman. "I understand, Nurse Jenkins. I will keep my arm here while you sterilize." For my words I was rewarded with that brilliant smile. She broke the seal on an alcohol wipe, then held my wrist as she thoroughly scrubbed the inside of my elbow. Next she picked up a tourniquet strap and tied it around my upper arm. "Please make a fist and squeeze three times, holding on the last," she said. "Make a fist and squeeze three times, holding on the last, aye," I repeated back as if in the Navy again. Her cheeks flushed and her nostrils flared (I swear they did), as she produced the sample syringe, selected a vein, and stuck me for the sample. She was well practiced and it was a good stick. After drawing two vials she pulled the syringe and applied a square of gauze, "Apply pressure," she said as she disposed of the syringe and then started to invert the sealed vials a few times. "Apply pressure, aye," I said, and she smiled again. She took the vials to a nearby machine, where she inserted the tubes and pressed a few buttons. Then she returned, bringing an elastic, self stick bandage with her. She took the gauze from me and applied a new piece, "Apply pressure," she said. I repeated back the order, and was rewarded with another bright smile as she applied the bandage. She then stood and motioned for me to follow her. "Employment does require verification that you are drug free, so next up is the urine sample." She crooked an eyebrow at me, "Are you sufficiently hydrated to provide a sample at this time?" I checked, yep. "Yes, Nurse Jenkins." "Do you typically suffer from stage fright? As they say?" She asked. "Um, no Nurse Jenkins," I said, though in truth I was certain I had never tried whatever it was she appeared to have in mind. Then she laughed and handed me a specimen jar. "I'm just messing with you," and she pushed me into the small restroom and shut the door. She came back a couple minutes later and took the now filled, sealed and cleaned specimen bottle from me. "Now, Tom, please remove your clothes and put on the gown over there. Be sure the gown opening is to the front." I'll go easy on you here and just say I continued to repeat back all of her instructions verbatim. Her expression was not so much professional detachment as it was desire when I finished the repeat back. Apparently such over the top verbal obedience was high on her list of triggers. She left the room, closing the door behind her, and I took off my clothes, folding them and setting them on a shelf. Now nude, I picked up the gown and pulled on the sleeves with the opening in the front. Now, normally such gowns tie in the back and the opening starts somewhere just over your ass. In this configuration the opening started at my belly button, putting everything on display. However, I wasn't really surprised. I knocked on the door and her voice replied, "Come in." Entering the room she gestured to the exam table. I noticed it was now pleasantly warm in the room. "Please sit and we will review your medical history and start the skin survey." I sat down, with my now semi-hard cock pointing up from my groin. And it was in this configuration, with me mostly naked and her sitting fully clothed only a few feet away and right in front of me, that we discussed my medical history for the next twenty minutes. Seemingly satisfied with the evaluation, she set the clipboard aside and washed her hands again. "Now, Tom, I find it best to conduct the exam of your epidermis with my bare hands. If you have any objections I will switch to gloves of course." Of course, I thought. Then she asked, "Do you have any objections to my use of bare hands?" Shaking my head, I said, "No objections Nurse Jenkins." She beamed at me, then said, "Very well. Please remove the gown and lay down on your chest and I will examine your back first." I gave the repeat back and added, "Yes nurse". Then I pulled the knot loose, dropped the gown to the floor and turned and lay down on my chest. It was at this point I realized the only purpose of the gown was to reinforce the fact she was fully clothed and I was definitely not. No sooner was I lying on my chest when I felt her hands on my feet. Her fingers alternately stroked, pressed, probed and felt my skin. She took her time, asking about various moles, small scars, and other things of interest. As she went over my thighs and ass, I started to get aroused again even though she wasn't really doing anything to directly elicit such a response. She seemed to sense my discomfort as she worked on my lower back. "Please roll to your left side," she said. Rather than repeat this, I simply rolled as directed. She took hold of my stiffening cock and adjusted its position before rolling me back onto my belly. She then finished her examination of my backside, informing me I would have follow ups with a dermatologist for two odd looking moles, just to be sure. "Now roll over to your back please," she said, and I did. Once again she started at my feet and worked her way up to my scalp, skipping my groin. All the attention had me once again hard and ready for whatever was next. I didn't have to wait long. "Mr. Jeffries, at this time I would like to get you comfortable for the final portions of the exam." I nodded to indicate she should continue. "I will be manually examining your testicles, very carefully, to look for any lumps. You do know your age bracket is most at risk for testicular cancer?" I was lying on my back, nude, as the nurse ran her hands over my balls, cupping them snugly. I didn't try to hold back a groan. "Yes, nurse." "When complete I will perform a digital exam of your prostate, followed shortly by collection of a sperm sample." I groaned and acknowledged her, ready for whatever she had in mind to make that last part happen. "Mr. Jeffries, while most commonly a prostate exam is conducted with the patient bent forward over the table, I suggest we avail ourselves of the equipment present to make you most comfortable." "I, um, don't understand." She leaned forward and put her face right in front of mine, "Scoot your ass down the table and put your feet in the stirrups." Now that gave me pause. While I understood women getting into that position, I wasn't sure about my doing it. The pause was just long enough to draw a reprimand. Her face was still right in front of mine as her hand holding my balls changed from fondle to control, but well short of anything painful. "Mr. Jeffries, is there a concern you would like to voice?" Her grip shifted from control to fondle, and back. With her still holding onto me I adjusted my position on the table as instructed, "No, Nurse Jenkins," I groaned as she manipulated me. Then she let go of me and helped my feet into the stirrups, my calves resting on the pads. Then, in another surprise, she attached a Velcro strap to each. She then moved her chair and sat very close to me, taking my balls in her hand and very carefully palpating them. My cock, completely hard as a result of her manipulation, dripped onto my belly. I don't know how long she took for the exam, but there was quite the puddle when she was done. I figured she was done when she made a tight ring with her thumb and forefinger at the base of my cock even as she continued to hold my balls. "Mr Jeffries?" She said, and I looked down at her as she extended her tongue and started to lick my balls. My eyes rolled up and I groaned. She then ran her tongue up the length of my cock, twirled her tongue around my head, then licked up the puddle of precum. As my cock reached a state of full hardness she said, "Now we shall move on to the prostate exam and the sperm sample." Letting go of my cock, she stood and handed me a bulb shaped bit of silicone. "At some point during the process I will bring you to orgasm. At any time you feel you may ejaculate you are to inform me and pop that receptacle onto the head of your penis. Do you understand?" I nodded and said, "Yes nurse." Then she made an unnecessary show of putting on one latex glove and thoroughly lubricating her hands. Then she held the base of my cock and rubbed my balls as her gloved hand rubbed my perineum and anus. I tensed. I felt her breath on my cock as both her hands continued to stroke me. "You are clear on the outcome?" "Yes nurse," I said with some strain. "Good," she said and took me fully in her mouth. To my surprise, I delighted in the feeling of her finger pushing into me even as she slid her mouth down my length. I thrust my hips up as she pushed into me, and she coughed at the sudden movement and pulled back. The finger inside me was motionless for a bit, and then she starting moving it, though in a way I couldn't place. A deep pressure started to build. As she continued to 'examine' what had to be my prostate, she said, "Really Mr. Jeffries, thrusting is not appropriate." As she said this she stroked my cock using her saliva as a very nice lubricant. I could now tell she was rubbing every part of my prostate, being quite thorough. The pressure increased. "Will you be able to control yourself?" "Yes Nurse, I believe so." She nodded and gave me a most unprofessional leer. "I doubt it," she said, "but try anyway." And then she took me fully in her mouth again, her tongue doing wonderful things up and down the length of my cock. The finger in my ass was now moving more in and out than back and forth, and when she added a second finger I gripped the sides of the table and forced my hips to remain in place. She hummed around my cock and stroked me with her fingers. It was like nothing else I'd ever experienced. Her tongue worked my frenulum and head while her fingers stroked my shaft, and the effect of her fingers on my prostate was to make my cock feel a few inches longer. She regularly looked up at me, and the vision of her intense eyes with me in her mouth added another sexual dimension. As she bobbed and stroked me slowly it became clear that she was in no hurry. Monitoring my reactions, she paused her efforts every now and then back away from the edge. It felt strange and delicious, and after what seemed like ages but was probably only ten minutes, I had the feeling I was, well, dribbling into her mouth. She noticed as well and she took her mouth off me. "I've got you flowing nicely now, and I want a nice full sample from you." I looked down and noticed precum oozing out continuously. As she kept fingering me she massaged my balls with the rest of her hand. Then she resumed sucking and tonguing my head and crown as she stroked me, but this time felt different. As I started to tense up she didn't stop. "Nurse, I'm getting close!" I said with some urgency. She hummed an acknowledgment, looked me in the eye again. I had the silicone bulb thingy and I was damn close to needing it. Then, with an aggressive tongue lashing of my frenulum, I was there. "I'm going to come!" She continued to stroke my shaft as she backed away and I popped the cup over the head of my cock. It was a snug fit and I didn't have to hold it, which was good because just a moment later my body seized up and I found myself at the edge for an intense period. At no time did she stop stroking my cock and my ass, and then Boom! I exploded. The prostate massage and her continued stroking sent me into another world. My hips took off on their own as I pumped shot after shot into the bulb. When I finally started breathing again she pulled off the cup and took me in her mouth and gently licked and sucked me as I softened. When she stopped I realized her finger was no longer inside me. I heard the snap of her removing her glove, and then she undid the Velcro. "You may clean up and get dressed Mr. Jeffries, I should have your results soon," she said. I noticed she was quite flushed, possibly more than myself. "Yes Nurse," I said absently as I got off the bench in a post orgasmic daze. In the restroom I cleaned up, got dressed and knocked on the door some minutes later. "Enter," came her voice. I did so and she motioned for me to sit on the bench again. "Well, Mr.Jeffries, as might be expected for a young man of twenty-four years, you are in very good health. Blood work and vitals normal, all disease checks negative, your testes and prostate are normal, and you have a reasonably high sperm count." She paused then, kissed me and said, "Next time I'll get to swallow all the little swimmers." She showed me her 'sex badge', and I noted the two at the top were CIM (come in mouth) and FOX (essentially blow job). I returned her grin and said, "I look forward to it." She led me to the door and I headed back to my office. As I passed Allie at reception she smiled prettily. "How is your first day going?" She asked. "Somehow even better than I expected," I said. My stomach growled loud enough for her to hear. The clock said it was already 1230. "Would you like some lunch?" She asked. "That would be great," I said. She picked up the phone, punched a number and spoke briefly. A minute later Susan from security arrived and took Allie's place. "Be back in fifteen," Allie said. Susan smirked, "Take all the time you want." "Just lunch, Susan, not my turn," Allie replied. Allie led me to the cafeteria, where about ten people were still eating. I ordered a turkey club and joined Ashley at an empty table. As we ate we made small talk, mostly about how we had come to work at Foxx Inc. Allie was finishing an internship, looking to start law school in the Fall. She was quite interested in my Navy experience, and while I tried to answer her, I found it was always difficult to convey what life on a submarine was like. "So what about my predecessor?" I asked. "What about him?" she said. "Do you know why he left?" I asked. She shrugged, "I think the job wore him out. He was here for a few years I think, left Monday last week." "Wore him out, as in " I said, the question hanging there. She swallowed a bite of food and then said, "I'm sure that at some point having all the sex you can handle must become too much." She shrugged, "Or maybe he wanted a girlfriend. It would take someone really open minded to let their boyfriend loose in here every day." Too tired? I thought about that. I'd had two great orgasms today, and I felt energized. Would I feel that way by Friday? One thing was for sure I was looking forward to finding out. I finished my sandwich and noticed a woman a couple of tables away was watching me. Allie noticed my glance and looked over her shoulder. The other woman waved at us, then stood and left the room. "Who was that?" I asked. "That's Cindy from IT, your last appointment for the day. She'll be by around five after for your two pm meeting." "Oh?" I said. "Why five minutes late?" "Velma's never on time." "Velma? I thought you said Cindy?" I said, confused. "It'll be clear enough. She's not one to waste time, so I recommend having a password ready for your smart card. It's kind of like the CAC you used to have. Eight characters, upper and lower case, numerals and special character." "Sure," I said, confused, and wondering why she referenced a CAC at all. Back in my office I took a very quick shower before going over more maintenance history and familiarizing myself with the existing contracts. After going through about half the documents my impression was that things were running well in the building, but I'd follow up with Ms Olson later to get her thoughts. I also googled Velma, though I didn't remember the other name. It didn't take long to figure out what might be going on, so I was ready when shortly after 1400 my door opened and a woman walked in. She had short cropped dark brown hair, dark rimmed glasses, an orange sweater, a red skirt and orange stockings. A pair of large breasts wobbled underneath her sweater making it clear she was without a bra. "Hi," she said with a smile, "I'm Velma from IT to set up your account." At first I didn't recognize her, but something about her face was familiar. It suddenly dawned on me that this was the same woman from lunch. Her name tag read Cindy something, but whatever Velma wanted, I was ready to give it to her. I shook my head in an exaggerated manner and barked out, "Zoinks!" She laughed and smiled broadly. "You're so goofy, Shaggy." She gestured to my computer, "May I?" she said. I backed away from the desk and offered her the seat. "Of course." She smiled at me and said, "Thanks, Shaggy." Her hands flew over the keyboard, screens changing rapidly as she did so. After a moment she took my badge, removed it from the protective sleeve, and slotted into the side of the computer. She backed away and gestured toward the computer. "Once you enter a password it will take about fifteen minutes to generate keys," she said. I typed in a password and was asked to verify it twice. Once done she stood, went to the door, and locked it from within. Then she turned to face me and pulled her sweater over her head. She was a thicc young woman, with a truly large pair of nicely shaped tits. Silver dollar areola and tight pink nipples atop easily DDD milky white breasts. I closed the distance and took those mammaries in my hands, squeezing, fondling and sucking like a starving man. She murmured her approval and enjoyed my ministrations for a short while. Then she put her hands on my shoulders and gently pressed me to sit down on the floor. She sat down astride my thighs, her hands undoing my belt and pulling down my pants and underwear. She readily got me hard in her mouth before moving down and dangling her tits on either side of my cock. Not needing any guidance at this point, I took her tits in my hands and kneaded them as I held them around my cock. Fucking those beauties was a dream. Nothing quite like handfuls of breast wrapped around my dick to really get me going. Velma was holding herself up with her hands, watching me enjoy the use of her ample cleavage as her tits dangled over me. Even better, every four or five strokes she took me in her mouth to lube me up again. "Enjoying yourself?" She asked after a few minutes. I groaned with another thrust between the mounds filling my hands, "Very much so, Velma." "Cool, Shaggy," she said. "Okay if I ride you now?" "Be my guest," I said. She crawled forward a bit, then moved up her feet and shifted into a squat. Taking a hold of me she sat down on my cock as I sucked a nipple into my mouth. She was very wet, but extremely tight. She took her time, at least thirty seconds, to fully seat herself on my hips. Then, she leaned down to kiss me as she started to ride me ever so slowly. Velma used only her quads as she raised and lowered herself, and it seemed the tension in those muscles was also reflected in her kegels. Somehow she squeezed me on both the upstroke and the downstroke. It was a slow build for me, and who knows how she kept up those squats, but as she continued I found myself soon approaching a conclusion. "Velma, I'm getting close," I said. Dropping her weight on my hips she rolled us over into a missionary position, save for the fact I still had my pants on. I pulled out of her reluctantly and shucked off my pants and underwear. Velma spread her legs wide in invitation and started to rub her clit. Kneeling between her thighs I pressed into her again and then held her legs open by leaning on her thighs. She moaned as I started to fuck her in earnest. "Oh, yeah," she purred, "pound me Shaggy! Come in me!" Needing no other encouragement or direction, I did just that. Stroke after stroke I buried myself in her cunt, the delicious feeling building once again. Suddenly, her breath caught and her eyes closed tightly and she declared she was coming. She clamped down on me, threatening to keep me from finishing, but I would not be deterred from driving us both over the edge. I slid my hands to her shoulders and pulled her down as I thrust up into her tightness again. I could sense her coming off her peak and then I was there myself, swelling and then bursting inside her. She opened her eyes as I finished pumping her full of my third load of the day. "Thanks Shaggy, that was cool." I nodded, then withdrew to get dressed, yet again. She took her seat in front of the computer, chest still wonderfully bare. "Just in time Mr J. Your card is ready now." She stood and picked up her sweater which she pulled over her big tits with practiced ease. "The start page should help you well enough, but if you need anything, just call." she said. I remembered there was one thing I needed: how to expense the uniforms. Velma talked me through that and then it was time for her to go. I'd hardly said a thing during her visit, but it didn't seem to bother her. For the next couple of hours I made sure to rehydrate while I was using my new network access to evaluate the services currently under contract. All seemed to be in order, but there was something nagging at me. I spent some time trying to figure it out, but to no avail. It was half past four and about time for me to call it a day when there was a knock at my door and the always lovely Ms Olson came in and sat across from me. "And how was your first day, Joe?" She asked. Leaning back in my chair I said, "I think you know it's a bit of a living wet dream." She smirked and I continued, "But I do have a few questions." "I'll answer if I can," she said, "what's on your mind?" "First off, I thought I was providing the fantasy material," I said. She raised an eyebrow and held it there for a moment. "Surely having Velma from IT stop by wasn't too much of a burden?" I was briefly at a loss, "How " She held up a hand to stop me. "Many people like role playing, and from many sides. If it doesn't bother you then just enjoy it. And Velma's her thing. Always has been. I presume Shaggy was able to answer to his name?" I hadn't realized the joke of Shaggy shagging Velma, and I laughed out loud.. "Okay, and the nurse is, just that way?" Ms Olson regarded me quizzically, "What do you mean?" I realized I was about to say something unkind, and I stopped myself. "Nothing. My exam was pretty intense, that's all." The look I received was unexpected. "Was anything wrong?" She asked. "Um, well, no. I can't say that." "But the, ah, sperm sample collection surprised you?" She was instantly pleased by my surprise. My eyes narrowed, "Just how much of what goes on behind closed doors do you know about?" "Only what people tell me Mr Jeffries, only what they tell me." "And what was it our nurse said after our session?" Ms Olson smiled her brilliant predatory smile. "She all but demanded to be on your schedule the next time she is in the building. When I asked why she said the sample process precluded her from feeling your cock pumping down her throat." I was agog again, and she leaned forward, "Her exact words, I'm quite certain. I gather the prostate massage was unexpected? But enjoyable." I nodded dumbly. "I, um, yes of course it was. But why sperm samples?" She crossed her legs and held one knee in her hands. "Really Mr. Jeffries, when you ask me questions like that I have to wonder if you somehow faked being a nuclear trained operator." I sighed, "Because someone may want my sperm." "You see," she said with a smirk, "I knew you were quick." For the umpteenth time today I was momentarily speechless. "But with full medical, why not IVF or artificial insemination?" She nodded, "Those are options we support as well, but historically if the woman is fertile the old fashioned way is much more effective. And fun, of course." "I see." "No, I doubt that you do, but that's a discussion for another time." I had the distinct sense we were done for now. I walked around the table and lifted her to her feet. Taking her head in my hands I kissed her thoroughly before giving her a very unfriendly hug, pressing her taut nipples into my chest. "I'll never be able to thank you enough." She patted my cheek and stepped back. "I'd seriously like to fuck you right now, but I said three per day to start. I doubt you've had sex three times a day five days in a row at any time in your life. I don't want to overtax you starting on day one." "Well, actually, if you ask Tilly about this one time," I started, and she held up a hand to stop me. "It's mean to tell me I am not giving you a proper challenge," she turned, locked the door and immediately started undressing. "It will not do for me to think we are not getting you off enough." Subconsciously I had followed her lead and was quickly getting undressed to match her. "I didn't mean it that way," I said. Nude, she knelt on my couch and bent over. She looked over shoulder at me, "Now get over here and service me. I want your hands on my hips and your cock drilling me, right now." By the time she finished that statement I was sliding into her. I put my hands on her hips as requested, and started fucking her. "Mr. Jeffries, I have a dinner meeting in 30 minutes and I would appreciate a pair of quick orgasms so I have time to straighten up." I started grunting with effort and her moans and pants became more frantic. I was getting close to the finish myself. I turned her face toward me and checked that she was wearing blue lipstick. "Are you ready for me to give you your pre-dinner snack Ms. Olson?" Her mouth opened to say something, but then my fingers on her clit launched her climax and she couldn't seem to find the words. After a long period of gasping, she pulled free of my cock and turned to sit on the couch. At once she deep throated me. I reached down and twisted her nipples as she sucked on me. She moaned, and the sound put me over the edge. Even after coming three times earlier in the day, my body was not letting me down. I felt like I pumped a mouthful down to her belly, and I wondered if that would continue. This time she didn't seem to be in a hurry at all, and she continued to use her tongue to play with my cock until I was soft. "Thank you for the snack Mr. Jeffries. Good job getting hydrated. Organic man milk does a body good." She started to get dressed and I did the same. "I am going to sleep very well tonight Ms. Olson," I said. She finished dressing and patted me on the cheek. "I know you will," she said with a smile before she turned and left my office. I got dressed and sat down at my desk, the day's servicing work apparently concluded. I put my hands behind my head and leaned back, unable to keep a smile from forming on my face. I made a few mental notes of things I needed to work on. The tri-graphs. There were a lot of them, and if I was to service someone without speaking first, I wouldn't want to get any of them wrong. And two things tugged at the edges of my awareness: was there more to the story of my predecessor, and was there some reason to pay more attention to the intern? I honestly had no idea why Allie had popped into my mind, but it was oddly similar to the feeling you get when something isn't right in the propulsion plant. You get used to everything being a certain way, and when something is off, you know at once even though it is going to take a bit to figure out what has grabbed your attention. I replayed the brief encounters with Allie and couldn't put a finger on why I was, what? Curious? Skeptical? Suspicious? Shaking my head I picked up the PBS booklet, grabbed my keys and wallet and left for the day. To be continued By PtmcPilot for Literotica

This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry. Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.Technology advice: learn about Northbeam's new deal with Google, providing 30-day impression data, a game-changer for marketers.Key discussion points:The evolution of Black Friday from a weekend event to a month-long shopping period. The importance of measurement tools like Triple Whale and Northbeam in understanding customer journeys and optimising ad spend. The role of geo-based testing in enhancing brand awareness and measuring incremental ROI. Strategies for leveraging customer lifetime value (LTV) to drive profitability. The significance of aligning KPIs across teams to ensure cohesive marketing strategies.Josh emphasises the need for brands to focus on tangible profitability and to use 3rd party tools effectively. For example, with the introduction of Northbeam's 30-day impression data, marketers can now gain deeper insights into customer interactions, paving the way for more informed decision-making.Tune is for your roadmap to navigating the complexities of digital marketing. Chapters:[00:30] Introduction to Performance Marketing Trends[03:15] Black Friday Insights and Retail Trends[06:05] Shifts in Consumer Behaviour and Discount Strategies[09:50] The Importance of Measurement in Marketing[12:30] Evolution of Measurement Tools and Technologies[15:25] Understanding Customer Lifetime Value (LTV) and CAC[18:35] Geo-Based Testing and Incrementality[21:10] The Role of Third-Party Tools in Measurement[24:20] The Future of Measurement in Performance Marketing

À l'école, les filles sont en tête de classe. Dans les études supérieures, les femmes représentent la majorité des effectifs. Et pourtant, dans le monde du travail, les femmes ont des postes et des salaires inférieurs à ceux des hommes. En France, seules quatre femmes sont aujourd'hui à la tête d'entreprises du CAC 40. Comment expliquer que les femmes soient tellement à la traîne quand elles arrivent dans le monde professionnel ? Existe-t-il des critères objectifs qui justifient ces décalages entre les deux sexes ? Dans cette édition d'ActuElles, Laure Manent pose la question à ses invitées, la journaliste Lucile Quillet, spécialiste des femmes dans le monde du travail et autrice de "Les méritantes, comment le monde du travail trahit les femmes" (éditions Les liens qui libèrent, 2025) et la chercheuse en immunologie Élise Bordet, cofondatrice du Club de Pouvoir, qui aide les femmes à atteindre les plus hauts postes en entreprise.

Are you exhausted from constantly chasing new clients on Instagram, TikTok, and referral apps, but not seeing your income reflect how hard you work behind the chair? In this episode, Ambrosia Carey breaks down the data-backed 5% client retention rule and shows you how a tiny improvement in retention can boost your salon revenue by 25–95% without adding more days, longer hours, or triple-booking chaos. If you're a hairstylist, colorist, booth renter, or salon owner who wants to build a sustainable, freedom-based beauty business, this conversation walks you through the difference between client acquisition and client retention, why social media can't be your only growth strategy, and how top-performing salons retain more first-time guests and turn them into loyal, high-value clients. You'll learn simple, repeatable systems you can plug into your existing booking software to stabilize your income, pre-book smarter, and create a client experience that feels elevated, personal, and totally on-brand. If you've been craving a clear roadmap to become the go-to stylist in your market, increase your rebook rate, and build a waitlist-worthy beauty business, this episode is for you. Watch our FREE Profit Maker Webinar Replay HERE: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq   Enjoy our Marketing Guide Freebie HERE: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2 Share your experience and leave us a review HERE: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Key Takeaways 1. A small 5% increase in client retention can raise your profitability by 25–95%, making retention one of the most powerful levers for growing your salon income without adding more hours behind the chair. 2. Top-performing salons rely on new clients for only about 10% of their total revenue; the rest comes from returning guests who pre-book, buy retail, say yes to add-ons, and refer friends, because the experience is consistent and predictable. 3. Client acquisition (CAC) is expensive in both money and energy: think content creation, DMs, inquiries, and ad spend, while a retained client costs virtually zero to reacquire and is far easier to serve at a higher level. 4. Retention is not about perfection; it's about a repeatable client journey: clear consultation, simple at-home routines, a strong checkout process, and an agreed-upon maintenance schedule that protects your client's hair and your time. 5. A simple three-touch system: post-visit check-in, midpoint reminder, and pre-book or follow-up nudge, can dramatically reduce ghosting, extend the lifetime value of each guest, and make your income more stable month after month. 6. Low pre-booking rates and stretched-out maintenance cycles are not marketing problems, they're communication problems; tightening how you talk about timing, pricing, and future appointments can quickly improve your retention numbers. 7. You don't need "more clients" to grow; you need to deepen the relationship with 80–120 ideal clients who feel seen, cared for, and excited to come back. Freeing up your calendar and nervous system so you can pursue education, brand partnerships, or salon ownership without burning out. 8. By focusing on one improvement (like pre-booking, consultation, or checkout) and tracking one number for 90 days, you can increase your retention by 15% and build a more profitable, sustainable, and freedom-based beauty business. For more tips, find us on Instagram Subscribe on YouTube for updates Take 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15      

Points of Interest00:01 – 01:28 – Introduction: Marcel and Carson set up the focus of the episode on why cash flow deserves as much attention as profitability in agency businesses.01:28 – 03:31 – Two Extreme Cash Flow Scenarios: Carson shares real client examples of agencies with tight cash despite solid operations and others with healthy bank balances masking eroding profitability, highlighting why cash and profit are easy to confuse.03:31 – 07:35 – Cash Flow vs Profitability and the Accrual Lens: Marcel explains that cash flow and profitability are correlated but distinct, outlining how agencies can be profitable with poor cash flow or unprofitable with strong cash, and introduces the importance of having both cash and accrual views.07:35 – 11:01 – Debt, Leverage, and the Cost of Poor Cash Flow: The conversation turns to agency debt, debt service ratios, and how borrowing is often used to cover weak unit economics, with Marcel warning how costly debt and “poor person pricing” can wipe out thin margins.11:17 – 18:03 – Lever One: Speeding Up Cash Collection: Marcel walks through practical ways to accelerate cash in the door, including stronger payment terms, bigger deposits, earlier invoicing, incentives for early payment, AR processes, auto-pay, and invoice factoring, while stressing how faster cash can create a dangerous illusion of higher profitability.18:03 – 21:28 – Lever Two: Delaying or Spreading Expenditures: The discussion shifts to reducing or smoothing cash outflows via flexible labor, aligning contractor terms with client terms, shortening the “cash down payment” needed to serve large projects, and avoiding unprofitable work chosen only for easier cash flow.21:28 – 26:34 – Variable Cost Models, Leasing, and Refinancing: Marcel outlines options like moving from upfront to usage-based models, leasing instead of buying, using tax planning, and refinancing expensive lines of credit into longer-term, lower-interest loans to ease monthly cash burden.26:34 – 29:04 – The Trap of Short-Term Cash Fixes: They highlight how tactics that conserve cash now—high-interest credit, invoice factoring, short-term debt—often make the business more expensive to run later, and stress the importance of applying for credit while the business is still healthy.29:04 – 33:12 – Lever Three: Building Cash Reserves and Planning for Seasonality: Marcel explains how to build three to six months of operating expenses plus two to four payrolls in cash, manage owner distributions, plan for slow periods like holidays, and use shareholder loans and credit strategically.33:12 – 36:21 – When Big Cash Reserves Hide Problems: The hosts discuss how large cash balances can mask emerging profitability or cash flow issues, arguing for a disciplined cadence of reviewing both cash and accrual metrics so owners see problems before they become crises.36:21 – 40:25 – Key Profitability Benchmarks Agencies Should Track: Marcel summarizes the core accrual benchmarks—delivery margin, direct delivery margin, overhead as a percentage of AGI, operating margin, average billable rate, utilization, and average cost per hour—as the foundation of sound unit economics.40:25 – 43:11 – Cash Flow Metrics and Parakeeto's Evolving Role: The episode closes with a rundown of cash-specific metrics—cash reserves, operating cash flow vs EBITDA, AR/AP days, CAC payback, debt service coverage, and line-of-credit usage—and a look at how Parakeeto is expanding its services to help agencies manage profitability and cash flow holistically.Show NotesPodcast Episode on Revenue Recognition with Marcel & CarsonLink to Notes File For Cash Flow ImprovementLove the PodcastLeave us a review here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textReady to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you'll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.Measurement is the unlock. You'll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you've wondered how to leverage AI without losing what makes your business special, this is your roadmap.Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you'll track first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it's basically the “Conjoined Triangles of Success”… but it actually works.

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM. Together, they break down the biggest shifts coming to B2B SaaS go-to-market—from the rise of hybrid motions and the evolution of sales roles to the transformative impact of AI-powered demos, agents, and conversational interfaces.Roelof shares actionable, stage-specific insights for founders at every level. You'll hear why PLG is becoming a company-wide strategy instead of a product feature, how onboarding is expanding beyond the UI, why freemium is harder for AI-native products, and what it really takes to build data tracking that supports growth instead of slowing it down.Whether you're moving from sales-led to product-led, building a hybrid GTM, or preparing your SaaS product for an AI-first future, this episode offers a clear roadmap for navigating the changes ahead and meeting buyers where they want to be in 2026.Tune in to learn how to implement PLG effectively, empower your sales team in a consultative model, integrate AI responsibly, and build growth loops that compound over time.Key Timecodes(0:00) – B2B SaaS, PLG, AI onboarding, AI demos, product-qualified pipeline, GTM 2026, SaaS Summit(0:52) – B2B SaaS podcast(0:58) – Roelof Otten, SaaSmeister, PLG(1:07) – GTM 2026, PLG trends(1:42) – Hybrid GTM, PLG, sales-led(2:36) – AI GTM, AI agents, AI demos(3:12) – Interactive demos, AI sales assistant(3:50) – Buyer enablement, AI demo(4:20) – In-product AI, trial support(4:36) – PLG transformation, sales alignment(5:21) – Consultative sales, upsell, PQLs(5:43) – PLG funnel, activation, expansion(6:00) – Conversational UI, AI UX(6:52) – UX transition(7:25) – AI platform, data layer, models(7:37) – MCP, AI integrations, ChatGPT, Claude(8:10) – AI privacy, security, compliance(8:46) – Build vs buy AI, LLMs(9:22) – PLG first, SaaS trial(9:38) – Reditus, SaaS affiliate(10:22) – AI costs, freemium(10:35) – Freemium strategy, CAC, churn(11:39) – Referrals, partnerships, affiliate growth(12:33) – In-app referrals, incentives(13:06) – Onboarding, nurture, reactivation(13:57) – Signup friction, JTBD, ICP(14:57) – Personalized onboarding(15:14) – Founder-led sales, JTBD, messaging(15:45) – ICP focus, activation metrics(16:39) – Product analytics, event tracking(17:01) – Roelof Otten, SaaSmeister(17:15) – Podcast outro, sponsor, Reditus

In episode #333, Ben answers a foundational SaaS metrics question: Should expansion revenue be included in your Lifetime Value (LTV) calculation? Ben walks through the correct LTV formula and highlights how misalignment between LTV and CAC can distort your LTV:CAC ratio. He also covers when expansion should be included. The episode provides a practical framework for SaaS founders, CFOs, and operators to ensure they calculate LTV accurately, compare it properly to CAC, and model unit economics using consistent, reliable inputs. Key Topics Covered The correct LTV formula using average new-customer MRR × subscription gross margin Why the churn input should align with dollar-based metrics using 1 – Gross Revenue Retention (GRR) Why expansion revenue is deliberately excluded from LTV in most SaaS models How including expansion artificially inflates the LTV:CAC ratio The cost mismatch between acquiring new customers (CAC) and generating expansion revenue When PLG motions justify including limited, time-bound expansion revenue in LTV How organic upgrades differ from sales-assisted expansion How SaaS+ businesses must adjust their LTV formula to account for usage revenue The role of gross margin in determining true unit economics The importance of aligning metric definitions when evaluating customer profitability Why This Matters This episode is essential for: SaaS founders calculating LTV for budgeting, pricing, and forecasting CFOs, controllers, and FP&A leaders managing unit economics and CAC payback Finance teams modelling customer profitability and revenue expansion Operators working in PLG environments assessing organic expansion patterns Investors reviewing LTV:CAC ratios in diligence and portfolio monitoring Anyone building SaaS Plus (subscription + usage) revenue models Resources Mentioned Ben's deep dive on SaaS+ LTV: https://www.thesaascfo.com/how-to-calculate-ltv-with-variable-revenue/ SaaS Metrics course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Powered by NoFo BrewingFive teams are chasing national titles in the college ranks this week...We look at the NCAA D3 schedule as both Emory's men and women's teams are in their respective final foursAnd in the NAIA, Truett-McConnell and Life University's women's sides and the men's team at Life are all on the Gulf chasing wins in the last possible game of the yearWe hear from TMU WSOC HC David McDowell as well as Life University MSOC HC Alex Pama and WSOC HC Meg McGonigle on the seasons and their paths to titles...

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

In this episode, Ben Azadi breaks down five science-backed metabolic drinks that naturally reduce arterial plaque, boost nitric oxide, lower inflammation, and support metabolic health — without medications or side effects. You'll learn: • Why arterial inflammation — not cholesterol — is the real silent killer• How pomegranate juice reversed arterial plaque by 30% in human studies• The surprising cardiovascular benefits of high-quality coffee with butter, olive oil, and salt• Why raw cacao improves arterial flexibility by up to 400% (Harvard study)• How apple cider vinegar and cinnamon lower fasting glucose, HbA1c, and triglycerides• The anti-inflammatory power of turmeric + black pepper and how it calms the arteries Ben also explains:• Which drink is best for diabetics• How to rotate the drinks weekly for maximum benefit• What markers to test before and after 30 days to measure progress (ApoB, CRP, fasting insulin, triglycerides, HDL, CAC score, and more) Plus, he shares a free guide revealing the five vegetables silently inflaming your gut and slowing your metabolism — and what to eat instead. A simple daily cup could dramatically upgrade your cardiovascular and metabolic health. FREE GUIDE: 5 Vegetables You Must Avoid To Lose Weight & Belly Fat - https://bit.ly/48CIprn

En este episodio de BossTank: Ser tu propio jefe hablamos de algo que puede salvar o hundir tu negocio en 2026: tus finanzas. Dejamos atrás las corazonadas y el “instinto emprendedor” para aprender a tomar decisiones basadas en datos reales, entendiendo que los números no son solo para contadores, sino la brújula de cualquier empresa que quiera crecer de forma sostenible.A lo largo del capítulo te compartimos 6 claves para dominar las finanzas de tu negocio:Cómo rastrear cada peso que entra y sale de tu empresa y entender que el dinero no se pierde, fluye.Por qué el flujo de caja es el pulso de tu negocio, más importante que las ganancias en el papel.Qué KPI financieros sí vale la pena medir (margen bruto, CAC, LTV, flujo de caja libre) y cómo convertirlos en decisiones.Cómo leer tu estado de resultados como una historia que revela qué está funcionando y qué no.La importancia de construir una estructura financiera sólida antes de crecer.Y cómo usar tus números para decidir cuándo acelerar, frenar, reinvertir o cambiar de rumbo.Si eres emprendedor, dueño de negocio o estás construyendo una empresa para 2026, este episodio te ayudará a perderle el miedo a los números y convertir las finanzas en tu mayor herramienta estratégica.

In this episode, the guys sit down with WaveRez head of sales Zach Eischen for a candid, humorous, and insight packed deep dive into the realities of selling in the watersports industry. From navigating customer acquisition challenges to understanding key metrics like CAC and lifetime value, the guys break down what actually drives growth for operators today. Along the way, they share stories about industry relationships, the psychology behind sales decisions, and why transparency, adaptability, and genuine connection still outperform any script or tactic. Whether you're looking to tighten up your sales process, improve client relationships, or simply hear honest talk about what's working (and what's not) in watersport operations, this episode delivers it all.[SPONSORS] - This show is sponsored by Take My Boat Test, WaveRez and Granite Insurance.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You'll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you're a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing's value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

In this episode of the Successful Stylist Academy Podcast, Ambrosia pulls back the curtain on one of the most confusing parts of running a profitable business as an independent stylist or salon owner: where your money actually goes. Instead of just looking at your bank balance and hoping for the best, she walks you through a simple "waterfall" visual so you can see how every dollar flows through your business, into costs, marketing, overhead, education, and finally: profit. You'll learn realistic percentage benchmarks for each category, the most common money leaks that silently eat into your income, and how to fix them without adding more hours behind the chair. If you've ever felt busy but not truly profitable, this conversation will help you reclaim your confidence, your cash flow, and your long-term freedom. Get FREE access to our Creative Service Profit Maker Webinar now!  The booking software that makes my job easier is GlossGenius with AI support to make tasks as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Want more episodes like this? Drop a review here & tell us what you want to hear more of: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Key Take-Aways: 1. Think of your business like a waterfall, not just a bank balance. 2. Money flows from the faucet into a series of "glass cups" : direct costs, client acquisition, overhead, growth, and finally profit. 3. When you see each glass clearly, you stop assuming all the money in your bank account is truly yours and start treating it as money with a job.   4. Get clear on your direct costs (COGS) so every bowl of color is profitable.  5. Direct costs include anything you touch, mix, or use on your client: color, lightener, developer, foils, gloves, towels, shampoo, conditioner, cleaning supplies, and even credit card fees.  6. Aim to keep these costs around 10–12% of your total revenue, and know that once you creep toward 15–20%, it is a danger zone and a clear sign you need a price increase.  7. Stop overordering and start pricing services with product usage in mind. 8. Common leaks include buying too much inventory, letting products expire, turning unsold retail into backbar, and never updating prices when suppliers raise theirs. 9. Fix this by using systems or software to track inventory, calculating your cost per scoop or per gram, and doing a quick monthly inventory check so your shelves are lean and intentional, not a graveyard of old product.   10. Track your Customer Acquisition Cost (CAC) so your marketing actually pays you back. 11. Your CAC includes ads, promos, new client discounts, referral rewards, branding shoots, social media time, website, and booking software that help you get clients in the door. 12. A healthy benchmark is 5–10% of your revenue, and a simple formula is: if you spend $200 on ads and get 5 new clients, your CAC is $40 per client and each client should bring in at least four times that in lifetime value.   13. Prioritize retention over constant hustle for new clients. 14. Common mistakes are chasing visibility without conversion, not tracking where new clients come from, and focusing more on strangers online than on the guests already in your chair. 15. Track first-time versus repeat clients monthly, create a simple referral system with a clear reward, and double down on the platforms and efforts that are actually sending you clients, not just likes.  16. Audit your overhead before it quietly drains your profit. 17. Overhead includes rent or booth rent, utilities, Wi-Fi, insurance, software, accounting, subscriptions, cleaning, payroll taxes, and benefits. 18. Ideally, this lands between 35–45% of your total revenue, and when it creeps toward 50% or higher, you either need to cut costs, raise prices, or both to keep your business from tipping upside down.   19. Be ruthless with subscriptions and intentional with tax planning. 20.Typical leaks are paying for apps and tools you no longer use, overspending on décor or space that does not match your income level, and failing to save ahead for taxes. 21. Quarterly, comb through subscriptions, automate your bookkeeping and reports, and move around 30% of your profit into a separate tax or high-yield savings account so you are not surprised at year-end.  22. Treat education, events, and travel as growth costs; not automatic write-offs. 23. Hair shows, classes, coaching, membership programs, flights, hotels, and meals are powerful when they are strategic, but expensive when they are random. 24. Try to keep these growth costs under about 8–10% of your annual revenue, give every class a clear action plan for how you will turn it into income, and look for ways to turn trips into content, offers, or digital assets you can reuse.   25. Decide how your profit will be divided before it hits your account. 26. Profit is what remains after all buckets are filled, and it is not the same as your paycheck.  27. A sample breakdown is: 30% for taxes, 10% for emergency reserves, 10–15% to reinvest in education, marketing, or tools, and 45–55% to pay yourself, so every dollar has a purpose instead of disappearing.  28. Do a simple money audit and fix just one leak this month. 29. Look at last month's income and write down what you spent on supplies, client acquisition, overhead, and education, then see what was truly left as profit.   Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Le parcours de Mingpo Cai est un bug dans la matrice. Originaire de l'une des régions les plus pauvres de Chine, il côtoie aujourd'hui les sommets de la finance mondiale. Son fonds d'investissement Cathay Capital gère plus de 5 milliards d'euros d'actifs et compte la moitié des sociétés du CAC 40 parmi ses partenaires. Alors que le monde est plongé dans une instabilité inédite, Mingpo les aide à construire des ponts avec la Chine, les États-Unis et le reste du globe. Dans cet épisode rocambolesque et fascinant Mingpo dévoile : Pourquoi il vient de lever 1 milliard consacré à l'IAComment différencier le cerveau, le cœur et la main et les utiliser à bon escientLes forces de la Chine et de son modèle “speed and scale”Son plan pour industrialiser la France avec des technologies du monde entierComment il maintient la performance moyenne de Cathay au dessus de 10%/anDécouvrez un homme brillant qui considère que la seule vraie réussite est celle qui est utile au monde entier. Une parole rare, et extrêmement lucide pour mieux comprendre les enjeux qui flottent actuellement au-dessus de nos têtes. Vous pouvez contacter Cathay Capital directement sur leur site web.Un coucou particulier à Valentine qui nous a aidé à rendre cet épisode possible.TIMELINE:00:00:00 : Grandir dans la campagne chinoise, sans électricité00:13:05 : “Si je suis utile à ce pays, il me laissera ma chance”00:22:40 : Mettre ses études en pause pour saisir l'opportunité d'une vie00:29:59 : Respecter ses concurrents et ne jamais chercher à les détruire00:45:07 : Les intérêts composés de la vie00:53:29 : “Si tu réussis sans résoudre de problème, quelle est ton utilité ?”01:03:28 : La mission de Cathay Capital01:20:05 : Les paradoxes du peuple chinois01:28:11 : Industrialiser la France avec les technologies du monde entier01:39:39 : Comment changer le regard des Européens sur la Chine01:50:29 : Construire des ponts entre les pays pour accélérer l'innovation01:57:43 : L'attachement de Mingpo avec la France02:05:45 : 1 milliard pour investir massivement dans l'IA02:16:02 : Les 3 cultures qui ont forgé l'identité de Mingpo02:27:49 : Être heureux c'est un choixLes anciens épisodes de GDIY mentionnés : #502 - Thomas Sammut - Préparateur Mental - Faut-il forcément souffrir pour réussir ?#433 - Pascal Rigo - Boulanger - Vendre ses boulangeries 100 millions et devenir le patron de la food de StarbucksNous avons parlé de :Cathay CapitalGroupe SEBL'acquisition de Supor par SEB en 2006Thierry de La Tour d'ArtaiseLe principe des intérêts composésDenis Barrier, cofondateur de Cathay Capital aux côtés de MingpoLe partenariat AfricInvest x CathayArtefactNablaLes recommandations de lecture :L'homme qui plantait des arbres - Jean GionoL'Alchimiste - Paulo CoelhoUn grand MERCI à nos sponsors : SquareSpace : squarespace.com/doitQonto: https://qonto.com/r/2i7tk9 Brevo: brevo.com/doit eToro: https://bit.ly/3GTSh0k Payfit: payfit.com Club Med : clubmed.frCuure : https://cuure.com/product-onelyVous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Happy Thursday, Besties!! This week we are SYNCED (literally) and ready to get into the holiday and creepy spirit with you all! Taylar starts us off with Part 2 of the Kristen Modafferi case before Morgan wraps us up with the haunting case of the Houska Castle.... that we may or may have not visited in a small way in the past (LOL)! THANKS SO MUCH FOR JOINING US!! See ya on Tuesday for TBB love ya so much, besties! Thank you so much to our sponsor: TOVALA During Tovala's Black Friday sale, you can get a FREE Tovala smart oven when you order meals 6+ times. Head to http://Tovala.com/CAC and use our code CAC to claim your free smart oven for a limited time. ----------------------- Need to Call Susan (Angel Wings and Healing Things)? Text Ellen at 704-562-3476 to book!! Make sure to tell her we sent you for a Besties only Special discount!! If you have a Creepy Account of your own you would like to submit, you can go to our Reddit (CreepsandCrimes) or email it to us at CREEPSANDCRIMES.CA@GMAIL.COM Creeps and Crimes Merch: ⁠⁠https://creepsandcrimesmerch.com/⁠⁠ Join our OG Pick Me Cult (Patreon): ⁠⁠https://patreon.com/creepsandcrimes⁠⁠ SUBSCRIBE AND SUPPORT WHEREVER YOU GET YOUR PODCASTS: - Apple Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/creeps-and-crimes/id1533194848⁠⁠ - Spotify: ⁠⁠https://open.spotify.com/show/0v2kntCCfdQOSeMNnGM2b6?si=bf5c137913dd4af7⁠⁠ - Youtube: ⁠⁠https://youtube.com/@creepsandcrimespodcast?si=e6Lwuw6qvsEPBHzG⁠⁠ Business Inquiries please contact Management: ⁠⁠maggie@MRHentertainment.com⁠⁠ FOLLOW US ON SOCIALS: Creeps and Crimes Podcast - Insta: ⁠⁠https://www.instagram.com/creepsandcrimespodcast/?hl=en⁠⁠ - Facebook: ⁠⁠https://www.facebook.com/creepsandcrimespodcast/⁠⁠ - TikTok: ⁠⁠https://www.tiktok.com/@creepsandcrimes⁠⁠ Taylar Jane (True Crime Host) - Insta: @Taylarj - TikTok (True Crime Channel): @TaylarJane98 - TikTok (Personal): @TaylarJane1 Morgan Harris (Paranormal & Conspiracy Host) - Insta: @morgg.m - Tiktok: @morgg.m Want More Info? Check out our Website: ⁠⁠www.creepsandcrimespodcast.com⁠⁠ Send Us Mail & Fan Art to our PO Box!!! CREEPS AND CRIMES PODCAST PO BOX 11523 KNOXVILLE, TENNESSEE 37939 Have a Creepy Account You'd like to share and be featured on the Podcast? Email it to: ⁠⁠CreepsAndCrimes.CA@gmail.com⁠⁠ Submit it through the Portal on our Website (Listed above) or Post in on our Reddit Thread with the tag "creepy account" Love our TBB episodes and want to get in on the Action or submit an AIMS? Head over to our Reddit Community: @creepsandcrimes Need to contact us or request sources? Email us at ⁠⁠creepsandcrimespodcast@gmail.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textStop trying to be the hero who carries everything. We dig into how Kasim built one of the most respected performance marketing agencies by mastering people, not platforms—then sold it for eight figures without ever being the technician. If you've felt stuck doing “all the things,” this conversation hands you a different operating system.We start with the mindset flip: a real business distributes weight through systems and talent. Kasim explains why paying 10% above the top of market attracts peak performers who deliver nonlinear results, and how a single great vendor can multiply margins by eliminating chaos. We unpack when to hire vendors versus employees, why your first hire should be an executive assistant, and how to move from commodity thinking to a culture that values craftsmanship and autonomy.Traffic fuels everything, so we break down the YouTube strategy that drove seven to eight‑month sales cycles with low CAC and high trust. Daily long‑form videos, no gatekeeping, retention over clickbait, and titles/thumbnails that promise exactly what the content delivers. Authenticity beats production value; useful content compounds authority and doubles as a recruiting magnet for elite talent. Then we get tactical on delegation: define the output and inputs, stay out of the middle, correct only what's objectively wrong, and preserve authorship so ownership can flourish.We zoom out to exits and wealth creation: why real estate is where money goes after it's made, how multiples expand as EBITDA grows, and why a deliberate path to an exit is the most reliable route to life‑changing capital. Along the way, we touch on purpose after liquidity, clearing your slate to chase nine‑figure potential, and the discipline to choose opportunities that can truly move the needle.If you're ready to trade hustle for leverage—hire the best, build authority you own, delegate outcomes, and aim for a multiple that changes your life—this one's for you. Enjoy the conversation, share it with a founder who needs it, and subscribe so you never miss new episodes.To Learn more about Kasim Aslam: Linkedin: https://www.linkedin.com/in/kasimaslam To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min