Podcasts about cac

Most GTM teamstoday are missing targets because they're simply measuring the wrong things. In this episode, Carolyn and Amber unpack why attribution is a mirage (it only shows the lucky 2% that become opportunities) and why the MQL hamster wheel keeps smart teams stuck optimizing a tiny slice of reality. We dig into the pre-pipeline “factory floor,” show how to expose the messy middle, and explain why “more volume” isn't a strategy—it's a cash leak.You'll hear concrete ways to replace vanity conversion stats with a causal view of attempts → connects → meetings → opps → DQs (with reasons), what to do about pipeline shock when you tighten scoring, and why pipeline needs a single owner (hint: not “marketing-sourced”). We also talk about modular change vs. big-bang transformations, and where attribution actually belongs (as seasoning, not the main ingredient), dig into where attribution actually belongs in GTM measurement (spoiler: it's seasoning, not the protein), and explain why modular change beats waiting for a full-scale transformation.What You'll Learn:Attribution ≠ answers: It validates the 2-5% that convert and hides the waste in the 98%.Kill the MQL hamster wheel: Measure the journey, not just MQL→SQL%.Instrument the factory floor: Person-level steps that predict pipeline (and the drop-offs to fix).Volume lies: “Do more dials” is a 2012 play—engineer repeatable patterns instead.Pipeline shock is healthy: Fewer junk opps → higher win rate and better CAC.One owner for pipeline: Align Sales + Marketing on quality pipeline, not credit.When to use attribution: After you fix data hygiene and pre-pipeline tracking.If your dashboards keep telling you to “get more leads” or “add more dials,” you're staring at the pipeline mirage. Break free from the hamster wheel, shine a light on the messy middle, and finally see what's really driving, or draining, your revenue.This episode is powered by Passetto, a GTM advisory and software company with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

DCP Olumuyiwa Announces CSP Hundeyin As New Nigeria Police Force PROhttps://osazuwaakonedo.news/dcp-olumuyiwa-announces-csp-hundeyin-as-new-nigeria-police-force-pro/04/09/2025/#Nigeria Police Force #Delta #Hundeyin #Lagos #Olumuyiwa #Police ©September 4th, 2025 ®September 4, 2025 7:19 pm Deputy Commissioner of Police, DCP Olumuyiwa Adejobi has officially announced the appointment of Chief Superintendent of Police, CSP Benjamin Hundeyin as the new Public Relations Officer of the Nigeria Police Force, after him, the former Police Force Spokesperson was promoted, reassigned and redeployed to Delta State as the Deputy Commissioner of Police incharge of Operations, a sensitive position that has generated massive reactions from members of the public, especially those who widely believed that DCP Olumuyiwa used his office as Force spokesperson to suppress freedom of speech by arresting and detaining people on grounds of alleged cyber talking and violence instigation against the Nigeria Police Force, while, many accused him of abandoning the main security challenges affecting Nigeria, and created more time for himself to be reading through comment sections on social media to harass innocent young Nigerians over mere comments, and the new posting may offer DCP Olumuyiwa the opportunity to always lead a team of combat joint security Squads to battle fields where he may have direct contact with some of the deadly and well armed gunmen in the South-South and South-East geopolitical zones, like, he's expected to lead offensive and defensive operations  against militants and armed robbers who have killed several policemen, sometimes in mass numbers in recent years in the Oil rich Delta State where his new job function required him as the police field combat commander of the state to develop combat strategies to address cases of oil bunkering, kidnapping and more strategies to confront and push back Biafra secessionist armed groups widely believed have good positions and camps in Delta State. #OsazuwaAkonedoTrucks Killing 10 Same Day Same Road In Enugu Not Ours - Dangotehttps://osazuwaakonedo.news/trucks-killing-10-same-day-same-road-in-enugu-not-ours-dangote/04/09/2025/#Issues #Dangote #Enugu ©September 4th, 2025 ®September 4, 2025 4:51 pm Dangote Group owned by Africa richest man, Aliko Dangote has denied ownership of the two trucks involved in separate road accidents on Wednesday at Ozalla/4-Corner area, close to the Federal Road Safety Corps, FRSC state command and the University of Nigeria Teaching Hospital, UNTH in Enugu State that claimed ten lives and injured ten others currently receiving treatments in the hospital, the company made the denial based on the report made available by the Enugu State Command of the Nigeria Police Force that the two trucks involved in the accidents were owned by Visco Investment Global Limited and Global Investment, but, videos made available online by road users and residents who witnessed the scenes of the accidents showed the name of Dangote boldly written and inscribed on the head of one of the trucks involved in the accidents the police said the first incident occurred around 9 o'clock in the morning, claiming 6 lives and the other took place at 3 o'clock in the afternoon, killing four persons, and our check indicated that the Visco Investment Global Limited is registered by Nigeria Corporate Affairs Commission, CAC as a general contractor, and the company head office is opposite Dangote Cement factory at Obajana in Lokoja area of Kogi State and its statement on Wednesday, Dangote Group may have admitted Visco Investment Global Limited as a partner as It described the contracting company as a third-party. #OsazuwaAkonedoNo Fear Whatever Trump Is Doing, We've Met Revenue Target - Nig Presidenthttps://osazuwaakonedo.news/no-fear-whatever-trump-is-doing-weve-met-revenue-target-nig-president/02/09/2025/#Breaking News #Nigeria #Tinubu #Trump #US ©September 2nd, 2025 ®September 3, 2025 5:43 am Nigeria President, Bola Ahmed Tinubu has said that the West Africa country has no fear over whatever the President of the United States, Donald Trump is doing, although the Nigeria President did not give details what the US President is doing that the nation has no fear of, but, President Tinubu at a meeting with political leaders at the State House in Abuja on Tuesday said that the country has met its revenue target for 2025 from non Oil revenue sources, saying, if Nigeria as at August has already met revenue target from non oil products, the country has no fear of whatever the President of the United States, US is doing, adding that, the economy of the country is now stabilized, saying, the naira currency is now performing well in the foreign exchange market, with a claim he met dollar exchange rate at ₦1,900 per one dollar on May 29, 2023 when he took over as the president of the West Africa country, praising himself that he has worked hard to reduce the foreign exchange rate from ₦1,900 to ₦1,450 per one dollar, a claim, we fact checked to be very incorrect, we observed that President Bola Tinubu on May 29, 2023 met foreign exchange rate at ₦461 per one dollar, on the day of his inauguration, President Bola Ahmed Tinubu issued a policy statement directing the Central Bank of Nigeria to ensure a unified exchange rate, a policy statement that made the exchange rate to increase from ₦461 to ₦853 per one dollar at the end of 2023; after the President, Bola Ahmed Tinubu officially pegged and increased the foreign exchange rate from ₦461 to ₦750 per one dollar in his 2024 budget, which made cost of foodstuffs and other cost of living in the country to increase more than 200 percent, and while presenting the 2025 budget, President Bola Ahmed Tinubu pegged and increased the foreign exchange rate from ₦750 to ₦1,500 per one dollar, this policy action of the President has since made cost of foodstuffs and other basic necessities in Nigeria to increase outrageously more than  700 percent with no reduction till date, like; a sachet water that used to be sold for ₦5 is now sold between ₦20 to ₦50 in some locations in Nigeria. #OsazuwaAkonedoBecome a supporter of this podcast: https://www.spreaker.com/podcast/osazuwaakonedo--4980924/support.Kindly support us for more productivity and efficiency in news delivery.Visit our donation page: DonateYou can also use our Mobile and Desktop app for more news in different formats: View and listen more on app 

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Les investisseurs ont fait preuve d'un calme absolu hier alors que François Bayrou à remis sa démission en début d'après-midi au président de la République française.L'indice CAC 40 est resté insensible à la situation, la chute du gouvernement était largement anticipée par le marché depuis plusieurs joursLa Bourse de Paris a clôturé en hausse de 0,20% à 7749 points, tirée par les titres Renault, Hermès et Dassault systèmes.La croissance de l'emploi américain a été nettement révisée à la baisse. Très attendue après une série de données inquiétantes sur l'emploi aux Etats-Unis, les chiffres de l'emploi pour la période allant d'avril 2024 à mars 2025 ont fait apparaître une révision à la baisse du nombre d'emplois de 911.000.Cette baisse laisse entrevoir un ralentissement du marché du travail, ce qui pourrait pousser la Réserve fédérale à réduire ses taux d'intérêt lors de sa réunion du 17 septembre.Les investisseurs regarderont avec attention aujourd'hui la publication de l'indice des prix à la production d'août et celle pour les prix à la consommation jeudi. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

DCP Olumuyiwa Announces CSP Hundeyin As New Nigeria Police Force PROhttps://osazuwaakonedo.news/dcp-olumuyiwa-announces-csp-hundeyin-as-new-nigeria-police-force-pro/04/09/2025/#Nigeria Police Force #Delta #Hundeyin #Lagos #Olumuyiwa #Police ©September 4th, 2025 ®September 4, 2025 7:19 pm Deputy Commissioner of Police, DCP Olumuyiwa Adejobi has officially announced the appointment of Chief Superintendent of Police, CSP Benjamin Hundeyin as the new Public Relations Officer of the Nigeria Police Force, after him, the former Police Force Spokesperson was promoted, reassigned and redeployed to Delta State as the Deputy Commissioner of Police incharge of Operations, a sensitive position that has generated massive reactions from members of the public, especially those who widely believed that DCP Olumuyiwa used his office as Force spokesperson to suppress freedom of speech by arresting and detaining people on grounds of alleged cyber talking and violence instigation against the Nigeria Police Force, while, many accused him of abandoning the main security challenges affecting Nigeria, and created more time for himself to be reading through comment sections on social media to harass innocent young Nigerians over mere comments, and the new posting may offer DCP Olumuyiwa the opportunity to always lead a team of combat joint security Squads to battle fields where he may have direct contact with some of the deadly and well armed gunmen in the South-South and South-East geopolitical zones, like, he's expected to lead offensive and defensive operations  against militants and armed robbers who have killed several policemen, sometimes in mass numbers in recent years in the Oil rich Delta State where his new job function required him as the police field combat commander of the state to develop combat strategies to address cases of oil bunkering, kidnapping and more strategies to confront and push back Biafra secessionist armed groups widely believed have good positions and camps in Delta State. #OsazuwaAkonedoTrucks Killing 10 Same Day Same Road In Enugu Not Ours - Dangotehttps://osazuwaakonedo.news/trucks-killing-10-same-day-same-road-in-enugu-not-ours-dangote/04/09/2025/#Issues #Dangote #Enugu ©September 4th, 2025 ®September 4, 2025 4:51 pm Dangote Group owned by Africa richest man, Aliko Dangote has denied ownership of the two trucks involved in separate road accidents on Wednesday at Ozalla/4-Corner area, close to the Federal Road Safety Corps, FRSC state command and the University of Nigeria Teaching Hospital, UNTH in Enugu State that claimed ten lives and injured ten others currently receiving treatments in the hospital, the company made the denial based on the report made available by the Enugu State Command of the Nigeria Police Force that the two trucks involved in the accidents were owned by Visco Investment Global Limited and Global Investment, but, videos made available online by road users and residents who witnessed the scenes of the accidents showed the name of Dangote boldly written and inscribed on the head of one of the trucks involved in the accidents the police said the first incident occurred around 9 o'clock in the morning, claiming 6 lives and the other took place at 3 o'clock in the afternoon, killing four persons, and our check indicated that the Visco Investment Global Limited is registered by Nigeria Corporate Affairs Commission, CAC as a general contractor, and the company head office is opposite Dangote Cement factory at Obajana in Lokoja area of Kogi State and its statement on Wednesday, Dangote Group may have admitted Visco Investment Global Limited as a partner as It described the contracting company as a third-party. #OsazuwaAkonedoNo Fear Whatever Trump Is Doing, We've Met Revenue Target - Nig Presidenthttps://osazuwaakonedo.news/no-fear-whatever-trump-is-doing-weve-met-revenue-target-nig-president/02/09/2025/#Breaking News #Nigeria #Tinubu #Trump #US ©September 2nd, 2025 ®September 3, 2025 5:43 am Nigeria President, Bola Ahmed Tinubu has said that the West Africa country has no fear over whatever the President of the United States, Donald Trump is doing, although the Nigeria President did not give details what the US President is doing that the nation has no fear of, but, President Tinubu at a meeting with political leaders at the State House in Abuja on Tuesday said that the country has met its revenue target for 2025 from non Oil revenue sources, saying, if Nigeria as at August has already met revenue target from non oil products, the country has no fear of whatever the President of the United States, US is doing, adding that, the economy of the country is now stabilized, saying, the naira currency is now performing well in the foreign exchange market, with a claim he met dollar exchange rate at ₦1,900 per one dollar on May 29, 2023 when he took over as the president of the West Africa country, praising himself that he has worked hard to reduce the foreign exchange rate from ₦1,900 to ₦1,450 per one dollar, a claim, we fact checked to be very incorrect, we observed that President Bola Tinubu on May 29, 2023 met foreign exchange rate at ₦461 per one dollar, on the day of his inauguration, President Bola Ahmed Tinubu issued a policy statement directing the Central Bank of Nigeria to ensure a unified exchange rate, a policy statement that made the exchange rate to increase from ₦461 to ₦853 per one dollar at the end of 2023; after the President, Bola Ahmed Tinubu officially pegged and increased the foreign exchange rate from ₦461 to ₦750 per one dollar in his 2024 budget, which made cost of foodstuffs and other cost of living in the country to increase more than 200 percent, and while presenting the 2025 budget, President Bola Ahmed Tinubu pegged and increased the foreign exchange rate from ₦750 to ₦1,500 per one dollar, this policy action of the President has since made cost of foodstuffs and other basic necessities in Nigeria to increase outrageously more than  700 percent with no reduction till date, like; a sachet water that used to be sold for ₦5 is now sold between ₦20 to ₦50 in some locations in Nigeria. #OsazuwaAkonedoBecome a supporter of this podcast: https://www.spreaker.com/podcast/osazuwaakonedo--4980924/support.Kindly support us for more productivity and efficiency in news delivery.Visit our donation page: DonateYou can also use our Mobile and Desktop app for more news in different formats: View and listen more on app 

In this episode of Million Dollar Flip Flops, Rodric sits down with Blake Stratton — coach, consultant, dad, and self-proclaimed “pivot artist.” Blake helps moms and dads escape the golden handcuffs of unfulfilling careers or rigid business models so they can reclaim time, freedom, and impact during the fleeting “good old days” of raising a family.Together, Rodric and Blake dive deep into:Why risk avoidance is an illusion — and how to reframe what you're really risking in life and business.The toleration point where people either retreat to comfort or break through to transformation.Lessons from Ivan Illich, KFC logos, and why the best coaches don't just hand you spreadsheets — they coach the person, not just the business.How mindset, courage, and clarity create more growth than any tactic or PDF ever will.Why investing in help (employees, coaches, systems) is the difference between scaling and stagnation.This is a powerful conversation about the courage to change course, the risk of staying stuck, and how to live a life you won't regret at the end.Quote Highlights:“Risk avoidance in a vacuum doesn't exist. You're always risking something.” – Blake Stratton “It's never been about the money for me… and that's why I make a lot of money.” – Rodric LenhartTimestamps:(0:00) Blake's latest pivots and client focus(4:00) The bittersweet choice to step away from Boardroom(9:45) CAC, LTV, and million-dollar pace conversations(16:00) Escaping the golden handcuffs & parenting perspective(20:00) Risk vs. tolerance and Ivan Illich's legacy(27:00) Coaching through mindset shifts (investment vs. expense)(39:00) Walking the talk with family, travel, and lifestyle design(45:00) Coaching the person vs. giving spreadsheets(52:00) How Blake prioritizes tasks (and why the Eisenhower Matrix isn't enough)

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a degradation of CAC, and a disproportionate hit to small companies. Key topics include: how the elimination of a Facebook customer ID negatively impacted revenue, why averaging marketing results can be a profit killer, and why analytical time frames matter. Tune in to hear updates on Dan's other research including Peloton, loyalty programs and "How everyone is cheating their way through college." CMO Confidential: The Disparate Impact of Privacy Policy — with Dr. Dan McCarthy (UMD) on ATT, CLV & CACWhat happens to your revenue when attribution breaks? In this episode, 5x CMO Mike Linton sits down with Dr. Dan McCarthy (Professor of Marketing, University of Maryland; leading practitioner of Customer Lifetime Value) to unpack Apple's App Tracking Transparency (ATT) and its ripple effects on marketing performance. Dan shares new research showing how the loss of a Facebook customer ID degraded click-through, CAC, and revenue—with disproportionate pain for smaller, Facebook-heavy brands.We dig into why averages kill profit (stop using blended CAC/CLV!), how channel-specific, time-varying metrics drive smarter allocation, and the practical playbook for marketers in a post-IDFA world. Dan also updates us on his other research—Peloton, loyalty & subscription programs (DoorDash/Postmates), and the “everyone is cheating their way through college” debate and what it means for teaching and real-world readiness.What you'll learn • How ATT broke cross-site attribution and raised CAC while lowering revenue yield • Why small DTC brands took the biggest hit, and how (or if) they can recover • The danger of blended CAC/CLV vs. channel-specific, time-varying metrics • Subscription insights: novelty vs. maturity effects, and behavior after cancellation • Action items to protect growth when signal quality declinesAbout our guestDr. Dan McCarthy is a professor at the University of Maryland (formerly Emory) and one of the foremost experts on CLV and customer-based corporate valuation. His work spans privacy's impact on e-commerce, subscription economics, loyalty programs, and public-company customer metrics.Sponsor: TypefaceTypeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one campaign becomes thousands of on-brand experiences across ads, email, and video—with enterprise-grade security and seamless MarTech integrations. Learn more at typeface.ai/cmo.Subscribe for more C-suite-level conversations every Tuesday, and catch our Friday newsletter with the top insights.⸻00:00 – Intro & sponsor: Typeface AI01:35 – Meet Dr. Dan McCarthy & ATT explained05:00 – How ATT broke attribution and raised CAC09:15 – Why small brands took the biggest revenue hit13:30 – The danger of blended CAC & CLV averages17:20 – Practical advice: channel-specific, time-varying metrics21:00 – Updates on Peloton & subscription research25:00 – The “everyone is cheating in college” debate28:00 – Final advice: beware of irrational subscriptionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samuel Plaza, Director de JFD BROKERS España, analiza la actualidad de los mercados en el consultorio de bolsa de Capital Intereconomía. El experto destaca que “el Ibex 35 se aproxima a los 15.000 puntos, con un soporte clave en los 14.650”. Por otro lado, el Eurostoxx “mantiene un tono más lateral aunque con sesgo alcista”. Y en Francia, el Cac 40 también se mueve sin grandes cambios, condicionado por la inestabilidad política. Plaza pone el foco en los sectores más vulnerables a este contexto, como el financiero y asegurador en Francia, y señala al sector defensa como uno de los pocos que se mantiene sólido.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Hier dans l'après-midi, le Premier ministre François Bayrou est monté à la tribune de l'assemblée générale pour engager la responsabilité de son gouvernement sur son projet de budget avant le vote de confiance dont le résultat devait être communiqué plus tard dans la journée.Malgré cette instabilité, le Cac 40 a entamé la semaine du bon pied en progressant de 0,78% et se hissant au-delà des 7 700 points, le départ de François Bayrou étant déjà intégré dans l'esprit des investisseurs. Et du côté des valeurs  Edenred et Pluxee ont lâché respectivement 3,65% et 6,91% après que l'Autorité turque de la concurrence ait ouvert une enquête sur les principaux acteurs du secteur des titres-restaurant pour déterminer s'ils sont coupables de pratiques telles que la manipulation des offres ou encore l'échange d'informations sensibles. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Mishka Katkoff sits down with Pranav Singhvi (General Catalyst, Customer Value Fund) and Joe Wadakethalakal (PVX Partners) to unpack the rise of UA financing, a new capital instrument that lets gaming and app companies scale user acquisition without giving up massive chunks of equity.We break down:1. Why traditional VC or debt financing is often a poor fit for customer acquisition.2. The origins of UA financing and why treating cohorts as “assets” changes the game.3. The differences between PVX Partners' gaming-first model and General Catalyst's broader CVF.4. Success stories like Superplay's $2B exit, powered by UA financing.5. How founders should think about timing, risk, and capital allocation.6. Why CAC is the new CAPEX, and how EBITCAC could replace EBITDA as the real profitability metric for gaming and app businesses.00:00 – Guest Intros (Pranav Singhvi & Joe Wadakethalakal)01:00 – What is UA Financing05:30 – PVX Partners vs. Customer Value Fund15:00 – Equity vs. UA Financing: Which Capital Fits Which Stage?19:15 – Founders as Capital Allocators: Balancing Risk, Growth & Dilution22:30 – What Returns Look Like in UA Financing (Real Economics)24:30 – Scaling Beyond Balance Sheet Limits28:00 – When Is the Right Time to Use UA Financing? 32:00 – LTV Curves, Incremental ROAS & Product Readiness35:30 – Case Study: How Superplay Used UA Financing to Reach a $2B Exit38:50 – PVX Success Stories 41:40 – Managing Risk: Oversight & Skin in the Game48:00 – What Counts as CAC? Influencers, Celebs, and Brand Marketing49:40 – The Future of UA Financing & Cohorts as a New Asset Class52:40 – CAC is the New CAPEX: Rethinking EBITDA as EBITCAC57:30 – Why Tech Companies Look Unprofitable but Aren't59:00 – Advice for Founders Considering UA Financing01:04:00 – Capturing Market Share Before Competitors Catch Up01:07:00 – Final Takeaways & Closing Thoughts

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Ce lundi 8 septembre, Antoine Larigaudrie présente le tableau de bord dans l'émission Tout pour investir sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Marcus welcomes Rob Israch, President of Tipalti – a late-stage, fast-growth SaaS company in the finance sector. Rob shares his extensive experience from NetSuite, Intuit, and GE, detailing his unique journey from marketing to president, and the "fun ups and downs and pitfalls" of scaling a global business. The discussion delves into the critical aspects of building and leading a company through various growth phases, adapting to market changes, fostering effective communication, and understanding what truly drives sustainable success in a rapidly evolving economic landscape. Key Discussion Points: From Marketer to President Rob's background as a marketer and his career trajectory from CMO to President at Tipalti. The importance of embracing "grey space" – taking on challenges beyond one's immediate job scope and being willing to learn. Why getting results, being humble, and executing, even on "unsexy things," are crucial for career advancement. Advice for CMOs Aspiring to Leadership The necessity for marketers to be analytical, capable of marrying creativity with metrics, and speaking the language of finance and the board. Avoiding sounding "too much like a marketer" by focusing on truth-finding and problem-solving with numbers, rather than just storytelling. The Evolution of a Scaled Business: Tipalti's Journey Insights into Tipalti's growth from 25 employees to over 1,000 in 11 years. Changes in hiring, talent acquisition, and leadership skills needed at different stages of growth. The increasing importance of communication and alignment as a company scales. The Critical Role of Middle Management The immense impact of a strong middle management layer on a successful operation. The challenge of selecting the right leaders, maintaining a high bar, and knowing when to promote from within versus bringing in outside talent. Detecting leaders who "talk a good game but can't actually get results". Operating Rhythms and Communication at Scale The necessity of formalising company values and mission as a business grows, moving past initial cynicism. Examples of operating rhythms, including quarterly leadership offsites, cross-functional business leader meetings, and CEO roundtables. The importance of one-to-one conversations and cross-functional SWAT teams to break down silos in larger organisations. Detecting Hidden Issues (Rot Under the Floorboards) Using a balanced scorecard as a metric system to avoid people gaming a single goal and to gain comprehensive insights. The value of early indicators and actively listening to employees and customers to uncover problems not captured by metrics. What Investors Should Ask (But Rarely Do) The need for investors to dig deeper into a company's identity, target market segments, and differentiators to understand the "why" behind the metrics. Dangers of Misguided Scaling Assumptions The common mistake of assuming that simply hiring "top talent" from prestigious backgrounds will solve all issues, without considering their fit and ability to adapt and execute at all levels. The continuous need for leaders to adapt and evolve every six months as the business changes. Holistic Business Growth vs. Deal Momentum Theatre Protecting against "deal momentum theatre" where new wins are celebrated, but cash flow, retention, and loyalty lag. The shift towards a healthy, holistic approach with happy, advocating customers as the most profitable way to grow, even if it feels uncomfortable. How Tipalti re-emphasised customer centricity through values, committees, and new metrics when growth challenged earlier informal approaches. Regrets in Institutionalising Processes Regretting a period of too much focus on new business conversion at the expense of the entire customer lifecycle. The tricky balance between investing in product vision and addressing immediate customer needs. Balancing Investor Pressure with SaaS Reinvestment The importance of a smart LTV to CAC model to balance short-term gains with long-term sustainability and profitability. LTV to CAC as a filter that guides investment decisions and helps communicate strategy to investors. Rethinking Customer Health: NPS vs. Net Value Score Rob's advocacy for NPS as a humbling and valuable metric for customer-centric culture, though acknowledging its limitations in directly linking to business results and long-term value. Marcus introduces his concept of a Net Value Score which ties customer outcomes directly to revenue retention and margin for a more honest and predictable measure of future relationship value. Loyalty as the North Star The distinction between renewal, repeat purchases, and customer loyalty. Loyalty as the ultimate aspiration for a business, which naturally drives the other two, and serves as a vital "North Star" for employee motivation. Systematising Referrals and Customer Expansion (GoToBase) Using data science and data mining to correlate customer behaviors with LTV to CAC, expansion rates, and product usage. The observation that customer expansion and "GoToBase" motions are often immature in many organisations, with a heavy focus on new logos. The argument that referrals should be a systematised engine, not an accident, and that happy customers are the foundation. Adapting to the New Economic Reality and the Power of Trust The shift from an environment of cheap money and growth at all costs to one demanding profitability and sustainable metrics. The need for go-to-market leadership to adapt or be replaced, with increased importance of customer success, account management, and marketing/channel functions. In an age of decreasing trust due to AI and media, companies that build around trust within their customer and partner base will thrive, making trust a powerful, measurable "operating system" and "North Star". Rob's Best Mistake: Being naive and taking chances in "grey spaces," which doesn't always work out but consistently leads to valuable learning and experience. Connect : You can find Rob Israch on LinkedIn https://www.linkedin.com/in/robisrach/   Don't forget to like, comment, and share this episode! If you're a leader navigating rapid growth, this conversation is for you. Stay safe and happy selling!

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most ads fail long before they launch—at the concept level. In this episode, we break down the foundational framework behind effective social media advertising. Instead of chasing hacks or production tricks, we get into the real drivers of performance: messaging, hooks, nativeness, and storytelling.//You'll learn:- Why messaging is the “nutrient value” of every ad, and how to craft one that moves the needle.- How hooks and nativeness work together to capture and keep attention in a feed full of distractions.- Storytelling frameworks that retain attention and make your message stick.- How to operationalize ad creation at scale—so great ads aren't a fluke, but a repeatable process.- If you're scaling a brand and battling rising CAC, margin pressure, or creative fatigue, this episode gives you practical insight into how the best ads actually work and how to structure your team to deliver them consistently.//CHAPTER TITLES:00:00:13 - Where Ads Go Wrong?00:01:55 - The Value of Money and Your Product00:05:16 - Core Messaging For Brand00:10:14 - Breaking Down Elements of the Ad00:13:58 - Using Catchy Hooks00:14:51 - The Principle of Nativeness00:21:44 - Storytelling 00:25:50 - Hypothetical Best Ad In The Universe//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Most contractors are wasting thousands on marketing that doesn't make them a dime. Why? Because they don't track their Customer Acquisition Cost (CAC).In this episode, Tom breaks down:- The formula to calculate your CAC- Why “busy but broke” means your CAC is too high- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)- How to know which lead sources to double down onChapters:00:00 – If you don't know your CAC, you're not running a business02:00 – Why tracking CAC shows if your marketing actually works05:20 – Math breakdown: $5K ad spend → 10 jobs09:30 – Signs your CAC is too high15:40 – How discounts kill your profits20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)28:00 – Why you're winging it if you don't know your CAC============================================================☎️ Sick of spinning your wheels and wondering where the money's going? If your business is already over $200K, you don't need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we'll cut the bullsh*t, look at where you're bleeding, and show you what's possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

TakeawaysLa preparación anticipada es clave para el éxito en el peak season.El contenido y la repetición son fundamentales para la visibilidad de la marca.Entender la psicología del consumidor ayuda a crear mensajes efectivos.El precio debe ser justificado por el branding y la calidad del producto.Las métricas como LTV y CAC son esenciales para evaluar el negocio.El marketing interno permite un mayor control sobre la estrategia.Consumir contenido y aprender constantemente es vital para el crecimiento.La construcción de una marca sólida requiere tiempo y esfuerzo.Las campañas de descuentos pueden ser efectivas si se utilizan estratégicamente.La colaboración con freelancers puede ser una buena estrategia para escalar.Sound Bites""La clave es repetir ese mensaje una y otra vez.""""La psicología humana es la clave del marketing.""""El contenido está ahí afuera, consúmelo.""Chapters00:00Preparativos para el Peak Season02:52Experiencias de Emprendimiento y Estrategias06:00El Arte del Marketing y la Influencia09:07Creación de Contenido y Disponibilidad Mental12:06Psicología del Consumidor y Mensajes Efectivos15:08Estrategias de Lanzamiento y Presupuesto17:46Principios Básicos del Marketing y Pricing27:53Estrategias de Precios y Ventas33:33Métricas Clave en E-commerce46:21Marketing Interno vs. Agencias55:19Modelos de Agencia en E-commerce56:17Consejos para Crecer una Marca57:42Recursos para Aprender y Crecer01:01:15Dinámicas y Regalos para Participantes Recursos mencionados en este episodio:

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Product decisions built on daily-active metrics fall apart when your customers show up once a year, or once a decade. In this episode, Randy Silver talks to Vivek Kumar about building and growing low-frequency products, from property and tax to jobs and dating. Chapters04:25 — What makes a product “infrequent”? Episodic use and recall decay07:05 — Rethinking PMF: penetration and market share over retention curves10:36 — When iteration is slow: prioritising problems under seasonal cycles14:28 — BELT framework: behaviours, enduring vs transient problems, lock-ins21:56 — Spotting enduring problems: “what will still matter in 10 years?”24:11 — ICE framework overview for infrequent products26:03 — Engagement: active retention, complexity, single- vs constant-touch29:55 — Predictable vs unpredictable retention; referrals as a strategy31:06 — Lifetime retention: seeding frequency hooks (e.g., estimates, salary data)33:01 — Distinctiveness and brand: why CAC collapses when you own the memory33:48 — Control over experience: monetisation through end-to-end journeys36:13 — Research that works: ethnography, diary studies, “follow-me-home”40:22 — Example: discovering the real tax filing pain (document collection)43:04 — Ethics and value: “cures vs treatments”, utility vs entertainment productsFeatured Links: Follow Vivek on LinkedIn | Atlys | The Steps 'Grow and managOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Welcome to today's episode of Animal Chiropractic Clinic Chatter with Dr. O! We're excited to feature Dr. Calle Miller of Trailblazer Chiropractic in Chino Valley, Arizona!

CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cauliflower Alley Club executive board member, David "The Difference" Lawson, joins The Palace to discuss the CAC 59th Reunion at Plaza Hotel & Casino Las Vegas, the Roast of Mick Foley, putting together Beynefit for Bey show, Chris Bey's rehab update, WrestleMania 41 and 42 in Las Vegas, Karrion Kross free agency theory, Nattie Neidhart vs. Natalya Neidhart, Rusev's return to WWE + more.

SD322 - Médico, Quando é hora de abrir seu Próprio Consultório? Neste episódio, Dr. Lorenzo Tomé apresenta um Guia Prático de indicadores financeiros para ajudar você, médico, a tomar decisões diante de dúvidas como se deve continuar pagando % de uso em espaço de terceiros, atender por convênio ou ter seu próprio espaço. Ele traz 7 indicadores que devem ser considerados na sua avaliação como ticket médio, margem de contribuição, ponto de equilíbrio. Assista, conheça e faça deles aliados poderosos na sua tomada de decisão. O podcast Saúde Digital te ajuda a abrir a mente? Dois dias de imersão com a gente pode potencializar isso ainda mais e fazer muito pelo seu negócio médico. Garanta sua vaga com 10% de desconto na Imersão da SD Escola de Negócios Médicos nos dias 29 e 30 novembro/2025. Só clicar AQUI. Participe das comunidades SD Conecta. Acesse AQUI! Baixe nosso app: Android ou IOS O Background do Lorenzo Casado com a Natália e pai de 3 filhos, Lorenzo é médico, Cofundador e CEO da SD Conecta e SD Escola de Negócios Médicos, host do 1º podcast do Brasil a apresentar tecnologias para médicos e que está no ar desde maio de 2018. Ele é Professor de Medicina Digital na Faculdade de Medicina São Leopoldo Mandic, fez Mestrado e MBA em negócios nas melhores escolas de negócios do país, é Internship no Hospital Center University de Rouen - França entre várias outras atividades.  Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Podcast: AQUI! Acesse os Episódios Anteriores! SD321 - Accountability do paciente: a nova fronteira do tratamento médico SD320 - Médico, comece primeiro, depois fique bom! SD319 - Como treinar sua secretária para vender mais e com ética Music: Fireworks| Declan DP "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

"Send me a text"This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.Explores how higher CAC (Customer Acquisition Costs) can:Unlock premium marketing channelsAttract higher-quality customersCreate competitive advantagesEnable faster scalingImprove market positioningAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

CAC 0 takes a gut punch, ICD therapies cannot be surrogates for benefit, and two important trials from ESC are the topics John Mandrola, MD, discusses in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I CAC 0 LDL-C and CVD Risk With CAC Score 0 https://academic.oup.com/eurheartj/advance-article/doi/10.1093/eurheartj/ehaf497/8228645 II ICD Therapies Contemporary ICD Benefit https://www.jacc.org/doi/10.1016/j.jacep.2025.06.028 PROFID Trial https://profid-project.eu/profid-ehra-trial/ MADIT-RIT Trial https://www.nejm.org/doi/full/10.1056/NEJMoa1211107 Declining Risk of Sudden Death in HF https://www.nejm.org/doi/full/10.1056/NEJMoa1609758 III Digit-HF DIGIT-HF Trial https://www.nejm.org/doi/full/10.1056/NEJMoa2415471 Digoxin–Mortality: Comparison in the DIG trial https://academic.oup.com/eurheartj/article/40/40/3336/5520008 IV POTCAST POTCAST trial https://www.nejm.org/doi/full/10.1056/NEJMoa2509542 ESC Preview IV HTN Guidelines New Blood Pressure Guidelines: 4 Things I Like and 2 Concerns  https://www.medscape.com/viewarticle/new-blood-pressure-guidelines-4-thing-i-and-2-concerns-2025a1000m1x You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net

Wall Street, Cac 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Wall Street, CAC 40… Europe 1 fait le point sur la situation de la Bourse. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Nvidia continue d'impressionner, même quand la société "déçoit". C'est l'un des enseignements de la soirée d'hier aux Etats-Unis, où les investisseurs attendaient les chiffres de l'entreprise la mieux valorisée du monde avec une certaine sérénité. En Europe, la situation politique française inquiète, même quand le CAC 40 s'offre un rebond de prestige inspiré par LVMH. Les regards vont désormais se tourner vers d'importantes statistiques prévues vendredi.

Most founders spend their first dollars on ads.Luke Hartelust did the opposite—and it worked.Before he even launched MNLY, a men's precision health brand, he secured a six-figure partnership with HYROX. No ads, no gimmicks—just a bold marketing play that gave him instant credibility, an audience of thousands, and a 2.2x ROI.In this week's episode, Luke shares his capital-efficient marketing playbook: ✅ How to use partnerships to buy trust and attention ✅ Why community is the most underrated growth channel ✅ How equity-based influencer deals can outscale ad budgetsThis is how Luke turned MNLY into a fast-rising DTC brand without a single paid ad campaign.

This week Mick recaps his trip to Cauliflower Alley Club in Las Vegas. He discusses what CAC is all about, the difference between that and Waterloo, the events, and he gives us a behind the scenes look and more!   We have a new one stop shop for AWA Unleashed merch, it's https://www.teepublic.com/user/unleashed-plus.

US President Trump threatened to impose substantial additional tariffs on countries that do not remove discriminatory actions such as digital taxes.US President Trump posted a letter removing Fed's Cook from her position with immediate effect; Cook says she will not resign.European bourses are on the backfoot, but with clear underperformance in the CAC 40 as French politics take centre stage; US equity futures are slightly lower.USD is steady, EUR digests French political turmoil, JPY marginally outpaces peers.USTs pressured in reaction to Trump-Cook saga; Gilts/OATs digest regional political woes.XAU outperforms after Trump sends letter to Fed's Cook; Crude gives back geopolitical-driven gains.Looking ahead, US Durable Goods (Jul), Consumer Confidence (Aug), Atlanta Fed GDP, NBH Announcement, E3/Iran Nuclear talks, Fed Discount Rate Minutes, Speakers including Fed's Barkin & BoE's Mann, Supply from the US.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets.If you've ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid marketing, this video gives you the step-by-step guide. Learn how to track cost per patient acquisition (CAC), avoid wasting ad spend, and use your budget to actually grow new patient numbers. Whether you're a general dentist, super GP, or scaling a multi-location practice, this is the marketing budget framework every dentist needs to follow.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

"Send me a text"This episode explains:How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to increased commitmentHow higher AOV improves cash flow for faster scalingThe concept that CAC is an investment, not just a cost, and the return matters more than the absolute amountReal examples of how this strategy leads to market dominationAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Ryan Pineda and Ravi Abuvala dive into the battle between high-ticket offers and recurring revenue. Ryan shares how $97 memberships led to high churn and why he's shifting to a $1–2.5K/month blended model that feels like an all-in-one platform. Ravi explains how low-ticket can stabilize ad spend and feed bigger sales. Together, they break down churn, CAC, and building scalable offers while hinting at the future of digital IP and influencer-backed businesses.WATCH FULL VIDEO HERE: https://youtu.be/zVKjLuB6fRoLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

The CAC payback period is one of the most important SaaS metrics — and a top investor metric used in boardrooms, fundraising, and valuation discussions. But here's the nuance: which gross profit should you use when calculating it? In episode #307, Ben Murray explains why CAC payback must be gross margin adjusted and why using your company's total blended gross margin is a mistake. Instead, you'll learn how to align ARR, MRR, and revenue streams with their specific gross profit to get an accurate picture of sales efficiency and scalability. This lesson is especially critical for scaling SaaS and AI businesses as miscalculations here can distort your financial model, mislead investors, and even impact your company's valuation. What You'll Learn Why CAC payback is a must-have metric in your financial dashboard. The correct gross profit to use in CAC payback calculations. How to calculate CAC payback when you have multiple revenue streams (subscription, usage, services, hardware). Why large SaaS companies may need segmented CAC payback periods for different products or business units. How an accurate accounting foundation prevents “accounting debt” that complicates metrics and valuation later. Why It Matters Investors rely on CAC payback to judge efficiency and growth potential. Using the wrong gross profit skews results and undermines trust in your financial metrics. Clean accounting systems and segmentation enable accurate benchmarking, which strengthens your story in fundraising and valuation discussions. Resources Mentioned

Also available on YouTube: youtu.be/0HHJ5tONfVoMost Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work.In this episode, you'll discover why the biggest mistake seven-figure brands make is racing to the bottom on customer acquisition costs instead of learning to outbid competition. Devyn shares how one brand tripled subscription revenue from $6K to $22K MRR in just 45 days using gamification instead of discounts.You'll learn the psychology behind giveaway strategies that actually build qualified prospect lists, why ugly websites convert better than pretty ones, and the empathy-driven approach to customer journey optimization that most brands completely miss.Sponsors:Swym (getswym.com/kurt) – Wishlists & back in stock alertsCleverific (cleverific.com/unofficial) – Smart order editingZipify (zipify.com/KURT) – High-converting sales funnelsKey takeaways include the LTV vs CAC mindset shift that separates big brands from struggling stores, the month 4 subscription churn fix that prevents customer dropout, and why your landing pages are probably bleeding money without you knowing it.If you're tired of following conventional wisdom that doesn't work, this episode reveals the contrarian strategies that actually drive results.Guest: Devyn Merklin, X-Scale (thexscale.com)Links:Apply to work with Kurt: ethercycle.com/applyKurt's newsletter: kurtelster.comFree growth mastermind: thexscale.com

Alan interviews Dr. David Clark about a near-fatal heart attack he suffered almost two years ago. Dave describes the dramatic details of the event, from initially mistaking his symptoms for heartburn to his wife heroically rushing him to the emergency room. The episode delves into the importance of being your own health advocate, particularly for dentists and other seemingly healthy individuals who may be at risk without knowing it. Dave emphasizes that a heart attack is one of the few life-threatening events that can be largely preventable if people are armed with the right knowledge. He shares key tests and prevention strategies he learned from his brother, a metabolic cardiologist, and warns against common misconceptions and tests that offer a false sense of security. The conversation highlights the emotional and physical toll the event took on him and his family, ultimately leading him to a renewed perspective on life and his dental career. Key takeaways: Dr. Clark discussed several key prevention ideas and tests that he believes are crucial for all listeners to consider, especially those who appear healthy but may have underlying risks. Be Your Own Health Advocate: Don't blindly trust a single doctor's diagnosis, especially if your symptoms don't align with what they say. Dr. Clark's initial symptoms were dismissed as heartburn by his concierge cardiologist, a diagnosis that could have been fatal. The Troponin Blood Test: If you suspect you've had a cardiac event, no matter how minor, go to the emergency room and specifically ask for a blood test for troponin. Troponin is a protein released when heart muscle is damaged, and it can be detected in your bloodstream for up to 48 hours after an event. A positive result would have led to an immediate diagnosis and intervention for Dr. Clark, preventing the heart attack and damage. Get a CAC (Coronary Artery Calcium) Score: This is a key test for "the healthy guy heart attack." A high CAC score indicates a genetic predisposition to having calcified plaque in your arteries. While a stress test only provides short-term security, a high CAC score is a significant warning sign that a rupture in the plaque could lead to a sudden, fatal heart attack. Be Cautious of Misleading Tests: Dr. Clark and his brother identified several tests that can give a false sense of security or are simply not effective in predicting a heart attack, including the standard stress test and most whole-body scans. Consider a GLP-1 Medication: Based on his brother's recommendation, Dr. Clark started taking a GLP-1 medication (like Ozempic or Wegovy) to reduce inflammation, which is a known contributor to cardiovascular problems. He notes that these medications are not just for weight loss but have significant, positive metabolic effects. Some links from the show: Slide show that Dave's brother, the metabolic cardiologist, put together...PLEASE OPEN THIS LINK! Bioclear Join the Very Dental Facebook group using the password "Gary," "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!