Podcasts about cac

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

Hai ottimizzato tutto: categorie, schede prodotto, contenuti blog.Eppure il traffico organico non si comporta più come prima. Google AI Overviews risponde direttamente alle ricerche dei tuoi utenti — senza che debbano cliccare sul tuo sito. ChatGPT e Perplexity intercettano intenzioni d'acquisto che prima arrivavano da te organicamente.Ogni visita organica persa è CAC da recuperare con budget ADV.In questo episodio di E-Commerce Superheroes, Elena Zen — esperta SEO — spiega cosa sta succedendo davvero alla SEO nell'era dell'AI e, soprattutto, cosa fare adesso per non trovarsi indietro.→ Come l'AI sta ridisegnando le SERP e cosa significa concretamente per il tuo e-commerce → Quali strategie SEO reggono ancora — e quali è il momento di abbandonare → Come rendere i tuoi contenuti visibili anche ai nuovi motori AI → Da dove iniziare per proteggere il traffico organico senza aumentare lo spendingE-commerce Superheroes: Viaggiando tra pionieri e innovatori, le sfide e successi che hanno ridefinito il commercio elettronico

Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn't a technical problem. It's an emotional one. And it's leaving $270 billion on the table every year.Inside the episode:Why your checkout is the one place segmentation goes to die — and how personalizing it by customer type (first-time, returning, high-value) can drive an 18% AOV lift or double-digit conversion jumpsThe "WISMO problem": why more than 50% of order-related support tickets arrive the same day the order was placed — and what it tells you about the trust gap you're creating at checkoutThe free shipping threshold mistake almost every brand is making (hint: they copied a competitor who also just guessed)Surprising checkout wins from PDQ's testing: why moving the economy shipping option down one slot meaningfully increased revenue per session — without a single new ad or productHow to think about every order as its own P&L — factoring in CAC, COGS, fulfillm—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[00:00] Intro — The $270B checkout abandonment problem[00:22] Welcome & Guest Introduction: Avi Moskowitz, Co-Founder of PDQ[01:52] Avi's Background: From Craft Beer to SaaS Founder[03:23] COVID Timing & The eCommerce Wake-Up Call[05:09] The Root Cause of Cart Abandonment: Trust, Not Technology[07:27] How PDQ Solves the Checkout Confidence Gap[14:30] Reducing Friction: Shipping, Delivery Dates & Upsells[23:00] Free Shipping Thresholds & AOV Optimization[34:00] Building a Checkout That Converts Like Amazon[43:24] Thinking in Mini P&Ls: Per-Order Profit Optimization[46:26] Personalized Checkout Logic at the Customer Level[48:24] Where to Find PDQ & Get Your Free Checkout Audit—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Avi's LinkedIn: /moskowitzaviPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

In this episode of One in Ten, host Teresa Huizar speaks with Kristi Westphaln (UCLA School of Nursing) about integrating children's voices into Children's Advocacy Center (CAC) outcome measurement and understanding what healing after abuse means to youth. Westphaln describes her work with the Canopy CAC and a scoping review showing CAC literature emphasizes programmatic measures (forensic interviews, prosecution) more than child perspectives, and how this aligned with the National Children's Alliance Youth Feedback Survey pilot.Time Stamps: Time. Topic 00:00 Kids Are The Experts 01:14 Kristi's CAC Journey 04:19 Why Youth Voices Matter 08:03 Youth Survey Primer 09:07 Three Healing Questions 12:14 Who Joined The Study 17:20 What Healing Means 21:33 Talking And Support 24:35 Pets Faith Justice 31:12 What CACs Can Do 37:14 Trauma Without The Word 39:44 Key Takeaways And Thanks 43:36 Closing And Where To Listen Resources:Talk with me about it: Child and youth perspectives on healing after child abuse - ScienceDirectSupport the showDid you like this episode? Please leave us a review on Apple Podcasts.

Going after a new segment sounds sexy… until you actually try to do it.

 L'indice des prix à la consommation dépasse désormais les 4 %, un plus haut depuis avril 2023. Un niveau élevé, certes, mais en ligne avec les anticipations des économistes.Sans véritable mauvaise surprise, la Réserve fédérale, qui se réunit la semaine prochaine, ne devrait pas relever ses taux dès ce mois de juin.De quoi rassurer les investisseurs, au moins temporairement. Mais ce répit n'a pas suffi à soutenir les marchés financiers.En toile de fond, les tensions géopolitiques qui repartent à la hausse en Iran, et qui entrainent dans leur sillage une remontée des prix du pétrole.Sans oublier les valorisations jugées élevées dans le secteur technologique.Dans cet environnement contrasté et dans l'attente de la décision de la Banque Centrale Européenne prévue aujourd'hui, les marchés ont évolué dans le rouge.Peu avant la clôture européenne, l'Eurostoxx 50 et le CAC 40 cédait environ 0.20%.Même tendance aux Etats-Unis ou le S&P 500 et le Nasdaq lâchaient respectivement 0.21% et 0.68%.Le pétrole lui, progressait au-delà des 90 dollars pour le WTI et évoluait proche des 93 dollars pour le Brent.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Send us Fan MailWhat separates a strong operator from a true leader—and how do you scale success across multiple companies?In this episode of Joey Pinz Conversations, Joey Pinz sits down with seasoned tech executive Jim Lippie to break down decades of experience across MSPs, SaaS companies, and multiple successful exits. From early days in the MSP space to leading SaaS growth and navigating acquisitions, Jim shares practical insights on leadership, metrics that matter, and what most operators overlook.

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

Are you burning your marketing budget on a strategy that doesn't actually match your business model? In this video, we break down the critical operational differences between Demand Generation vs. Demand Fulfillment—and how misidentifying your business model completely breaks your content strategy. Whether you're an established founder or managing a middle-market private equity platform, understanding this framework dictates your customer acquisition costs (CAC) and overall scalability.Let's discuss your content infrastructure. Let's connect:instagram.com/frhart2

Passer d'un salaire de cadre à 4 000 € net à la liberté totale grâce à un système immo ultra-optimisé, c'est le sujet du jour avec Gaël. 

Après une matinée sous tension, les marchés ont finalement retrouvé leur calme hier. À Paris, le CAC 40 a effacé ses pertes et a terminé quasiment à l'équilibre, à 8199 points . En cause : l'annonce par l'Iran de la fin de son opération militaire contre Israël, après une journée marquée par des échanges de frappes entre les deux pays. Cette accalmie a immédiatement détendu les cours du pétrole. Le baril de Brent, qui avait dépassé les 98 dollars, est redescendu sous les 95 dollars. Un soulagement pour les investisseurs, qui craignent toujours qu'une flambée de l'énergie ne relance l'inflation. Autre bonne nouvelle : les valeurs technologiques ont rebondi. À Wall Street, les géants des semi-conducteurs ont repris des couleurs après leur chute de vendredi. Nvidia a progressé, tout comme Micron qui reprenait 7%. À Paris, STMicroelectronics a gagné près de 3 %. En revanche, l'or a perdu de son éclat. A son plus bas depuis janvier, il est pénalisé par la hausse des rendements obligataires. Les investisseurs ont désormais les yeux tournés vers les prochaines décisions des banques centrales, avec notamment une réunion très attendue de la Banque centrale européenne jeudi.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He's driven roughly $500M in advertising over his career and built a children's book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One.  Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and telemedicine brands.Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce growth strategies and challenges.Comparison of selling on Amazon versus Shopify.Importance of average order value (AOV) in scaling advertising.Strategies to increase AOV, such as product bundling and premium versions.The role of TikTok and other platforms in e-commerce marketing.Managing advertising campaigns and the balance between creative volume and quality.The significance of agency versus in-house marketing teams.The impact of AI on marketing and the importance of human expertise.Insights on effective copywriting and video content in advertising.The future of e-commerce marketing and the evolving landscape of digital advertising.In this episode of the E-comm Breakthrough Podcast, host Josh Hadley speaks with Jason Kutasi, CEO of Skyhouse, about scaling e-commerce brands. They discuss the importance of average order value (AOV), emphasizing that brands need at least $60 in margin to run profitable paid ads. Jason contrasts Amazon-first versus Shopify-first strategies, recommends bundling and subscriptions to boost AOV, and advises starting with freelancers before scaling with agencies and in-house teams. They also explore Meta advertising, creative quality versus volume, and how AI augments—but doesn't replace—skilled marketers and copywriters.Here are the 3 action items that Josh identified from this episode:Fix Your AOV Before Scaling Ads Don't run paid ads until your average order value and margins can support CAC. Aim for $60+ margin per order using bundles, upsells, or subscriptions.Build on Shopify, Use Amazon as a Bonus Channel Prioritize DTC (Shopify) to control pricing, data, and AOV—then layer Amazon as an incremental revenue stream, not your foundation.Test Creatives Broadly, Then Double Down on Winners Launch multiple ad variations quickly, identify what works, and scale only high-performing creatives with better production and audience targeting.Timestamps:00:00:00 Introduction to the AOV ProblemJason Kutasi explains that Amazon sellers often struggle to scale on other platforms due to a low Average Order Value.00:00:34 Host & Guest IntroductionHost Josh Hadley introduces the episode's topic and guest Jason Kutasi, founder and CEO of performance marketing agency Skyhouse.00:02:26 Amazon vs. Shopify MindsetA discussion on the two primary approaches to starting an e-commerce business and the challenges faced by Amazon-first brands.00:03:39 The $60 Margin RuleJason explains why brands need at least $60 in margin to profitably acquire customers on paid ad platforms like Meta.00:04:37 Strategies to Increase AOVActionable ways to increase Average Order Value, including creating sister brands, bundling products, and offering aggressive subscription models.00:07:56 The "Shopify First" AdvantageThe benefits of a higher AOV, which provides more margin to scale advertising across multiple channels beyond Amazon PPC.00:10:30 Why You Must Be OmnichannelJason argues that Shopify brands should sell on Amazon to avoid losing customers who prefer to purchase there.00:14:01 Case Study: A Massive Meta Ad WinJason details a recent successful video ad campaign that scaled to thousands of orders in a single weekend.00:20:04 Navigating Meta's Andromeda UpdateA discussion on Meta's shift to creative-driven campaigns and the strategy of slicing avatars for better, more stable performance.00:23:34 Agency vs. In-House TeamsJason breaks down when to hire a freelancer, an agency, or build an in-house team for your marketing efforts.00:29:13 Why Most Marketing Agencies FailJason shares his experience with underperforming agencies and what brand owners should look for when hiring one.00:33:28 Building an In-House Team Alongside an AgencyThe importance of building an internal team to de-risk your business and test new offers before scaling with an agency.00:36:38 The Future of E-commerce and AIJason predicts AI will commoditize ad creation, making predictive modeling and data-driven rules the new competitive edge.00:41:42 AI as a Human AmplifierAI won't replace skilled marketers but will augment their abilities, allowing them to perform at a much higher level.00:44:43 Three Actionable TakeawaysThe host summarizes the episode's key lessons: fix your AOV, build in-house, and leverage AI with smart people.00:49:33 Jason's Final RecommendationsJason shares his most influential book, favorite AI tool (Claude Code), and a respected figure in the e-commerce space.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon": "00:02:26""Shopify": "00:02:26""Meta (Facebook/Instagram Ads)": "00:02:56""Google Ads": "00:02:56""YouTube Ads": "00:02:56""TikTok": "00:06:23""PayPal": "00:11:49""Apple Pay": "00:11:49""Google Pay": "00:11:49""Shop Pay": "00:11:49""Claude Code": "00:50:05""Meta": "00:38:16"Books"The E-Myth by Michael E. Gerber": "00:00:56""Cash Flow": "00:49:36"Videos"Video Ads": "00:14:01"Notable Mentions / People"Skyhouse (Jason Kutasi's performan...

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most important skill in performance marketing right now. Shumel explains what signal engineering actually is, how prediction models use behavioural data to identify high-value users before they ever convert, and why synthetic events — goals you engineer rather than observe — help ad platforms like Meta find better users faster. He also shares how subscription apps have achieved up to 50% reductions in CAC, and why, with everything else becoming automated, signal is now one of only two levers performance marketers still control. If you work in user acquisition or subscription growth, this is a must-listen. Today's topics include: What signal engineering is — and how it differs from simply tracking conversion events How prediction models use behavioural data to score users by conversion probability Synthetic events — engineering goals that don't yet exist to give ad platforms a sharper target Why subscription apps generate the behavioural data depth that makes signal engineering work The three components of an effective signal: volume, velocity, and precision Why performance marketers are down to just two levers — creative and signal Links and Resources: Shumel Lais on LinkedIn Day30 Business Of Apps - connecting the app industry Quotes from Shumel Lais “The concept of signal engineering is to see how we can manipulate that event to give the ad platforms a stronger correlation to the business value that you're after." "A synthetic event is, ultimately, when we're creating an event that doesn't actually exist. These are not things that have actually occurred — but based on the data we take in, we can build this from scratch." "When I think of performance marketing now, everything's become very algorithmic and very black box. There's less and less levers available for marketers to pull. I think there's only really two levers left — one is creative, and the second lever is signal." Host Business Of Apps - connecting the app industry since 2012

Neste episódio do Vamos de Vendas, Gustavo Pagotto recebe Nathalia Koga, fundadora da PartnerPro, para uma conversa sobre como profissionalizar a gestão de parcerias, estruturar canais de vendas e transformar ecossistemas em uma fonte previsível de receita.Ao longo do episódio, Nathalia explica por que a maioria das empresas falha ao criar programas de parceiros: falta dedicação, processos claros, tecnologia adequada e uma estratégia consistente de engajamento. Ela mostra como a venda indireta deixou de ser uma alternativa improvisada para se tornar uma das principais alavancas de crescimento em mercados com CAC elevado e pressão por eficiência comercial.A conversa também aborda o papel do gestor de parcerias, as diferenças entre CRM e PRM, os erros mais comuns na estruturação de canais e o passo a passo para criar um programa de parceiros escalável. Nathalia compartilha ainda métricas essenciais para acompanhar a saúde do ecossistema, além de tendências envolvendo automação, inteligência artificial e gestão baseada em dados.

Ready to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off your first 2 months of Gold or Platinum.Growing a med spa past $1M is one thing. Scaling it beyond $10M requires a completely different level of strategy, leadership, systems, and brand strength.In this episode, I break down what it actually takes to move from an established med spa into an eight-figure business with stronger operations, better talent, clearer numbers, and a marketing engine that is not dependent on one single play.You will learn:✅ Why operational excellence becomes more important as your med spa scales✅ How B-level talent can limit your growth and why A-players matter✅ Why SOPs, consult scripts, rebooking protocols, and checklists are critical for multi-location growth✅ How to build a recruiting pipeline so you are not scrambling every time you need to hire✅ Why knowing your numbers is non-negotiable if you want to scale profitably✅ The key metrics med spa owners should be tracking, including CAC, retention, rebooking, margins, and lifetime value✅ Why relying on one marketing channel or one offer is too fragile for long-term growth✅ How omnipresence across paid ads, organic, SEO, reviews, email, SMS, content, and community can create stronger brand momentum✅ Why retention beats acquisition and how rebooking can dramatically change your growth trajectory✅ How memberships, loyalty programs, treatment plans, and patient experience support lifetime value✅ Why building a brand creates premium positioning and helps patients seek you out by name✅ What it means to work on the business, not just in the business✅ Why leadership structure, accountability, quarterly priorities, and a clear vision matter as you growIf you are trying to scale your med spa beyond the early growth stage, this episode will help you understand the seven pillars needed to build a stronger, more scalable, and more profitable business. Whether you are currently doing $50K per month, $100K per month, or already multiple seven figures, these principles will help you think more strategically about what it takes to grow past $1M and eventually beyond $10M.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Key TakeawaysThree Business Archetypes: Businesses succeed by controlling the industry's primary constraint. Three archetypes emerged: 1) the Opportunist (e.g., Frederick Trump), who moves capital to temporary choke points; 2) the Vertical Integrator (e.g., K.C. Irving), who owns the entire supply chain to capture profit regardless of where the constraint shifts; and 3) the Constraint Holder (e.g., Warren Buffett), who controls a long-term, stable bottleneck.Brand vs. Distribution: In some industries (e.g., mattresses, furniture), the retailer's brand and distribution network are the true constraint, not the product brand. This explains why Sleep Country acquired online competitors like Endy and Casper Canada, whose high customer acquisition costs (CAC) made them unviable alone.Management is the Constraint: Two case studies revealed that poor management and lack of data tracking were the primary constraints causing businesses to lose ~$20k/month. Fixing these foundational issues—not external factors like the economy—was the key to their turnaround.The group identified three archetypes for capturing value by controlling an industry's primary constraint:The Opportunist (Frederick Trump):Strategy: Move capital to temporary supply-demand imbalances.Example: Frederick Trump relocated his hotels/brothels to follow the Klondike Gold Rush, capturing peak earnings in new, unserved markets.The Vertical Integrator (K.C. Irving):Strategy: Own the entire supply chain to capture profit regardless of where the constraint shifts.Example: Irving's veneer company, previously a minor asset, became a massive profit center during WWII by supplying plywood for the "Mosquito" aircraft.The Constraint Holder (Warren Buffett):Strategy: Control a stable, long-term choke point in a mature industry.Example: Buffett's investment in Micron (memory chips) anticipated the long-term constraint of hardware in the AI boom.Mattress Industry:Constraint: Retailer brand and physical distribution, not product brand.Outcome: Online-only brands (Endy, Casper Canada) failed due to high CAC and distribution costs. Sleep Country acquired them to leverage its existing retail network, proving the physical store was the more powerful asset.Construction Trades:Constraint: Contractor skill and reputation.Context: Unlike ticketed trades (plumbing, electrical), unticketed trades (roofing, decking) have low barriers to entry.Manufacturer Response: Manufacturers (GAF, IKO) create "certified installer" programs, offering extended warranties to homeowners who hire their preferred contractors. This incentivizes contractors to push specific brands.Rydel's Strategy: Remain brand-agnostic by getting certified by all major manufacturers. This allows Rydel to recommend the best product for the client, not the one that pays the highest incentive.Amer shared two case studies of businesses losing ~$20k/month due to poor management.Case Study 1: Used Furniture BusinessProblem: Losing $20k/month from increased rent ($16k → $30k/mo) and a sales team with a low conversion rate (~20%).Solution: The owner personally sold 7/7 walk-ins, proving the constraint was the sales team's performance, not the economy.Case Study 2: Online BusinessProblem: Losing $20k/month, with cash dropping from $74k to -$60k.Solution: An audit revealed zero tracking for leads, calls, or media buyer performance. The constraint was a complete lack of management and accountability.

 EPISODE DESCRIPTION I sat down with Brian Gerrard, founder of PaySlice, who spent seven years living across Latin America before building one of the most human-centered fintech startups I have come across. Brian started by connecting friends in emerging markets with remote jobs, then realized they were losing massive chunks of their income to inflation and bad exchange rates. That led him to build PaySlice , a platform that lets workers access their earned wages daily and get paid in stablecoins instead of a depreciating local currency. We talk about how he grew to nearly 10,000 users mostly through word of mouth, why he chose payroll over remittances, how he is embedding PaySlice into gaming and credit apps with zero customer acquisition cost, and where he sees this going as one point two billion people receive a paycheck every month. This is a real conversation about real problems, real traction, and what it actually takes to build something that matters. DISCLAIMERNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend. Be a guest on the podcast or contact us - https://www.web3pod.xyz/ CONNECT PaySlice Website: https://www.payslice.comBrian Gerrard LinkedIn: https://www.linkedin.com/in/brianjgerrard/Brian Gerrard Email: mailto:brian@payslice.comWeb3 with Sam Kamani: https://www.web3pod.xyz/ KEY POINTS WITH TIMESTAMPS • [00:01] Sam introduces Brian Gerrard from PaySlice and the show's focus on payment infrastructure innovation• [01:36] Brian shares his background , leaving San Francisco to explore Latin America, which turned into a seven-year journey• [02:59] How Brian's staffing agency workers in Argentina, Colombia, and Jamaica asked to be paid daily and in USD, sparking the PaySlice idea• [03:58] PaySlice launches and grows to nearly 10,000 employees on the platform• [05:04] Why stablecoins have real product-market fit , stablecoin transaction volumes now surpassing Visa and Mastercard combined• [07:18] The B2C and B2B sides of PaySlice and which industries are gaining traction, including staffing agencies and payroll companies• [09:30] How traditional payroll tools force-convert currencies and silently take 3.5% from employees without employers knowing• [12:08] How PaySlice acquired most of its users through word-of-mouth and a referral boost mechanic• [13:21] Plans for a physical card launch in 18 countries in Q3 or Q4• [16:34] Brian's growth marketing background at Twitch, where he scaled to 25 million monthly active users• [17:44] Using paid advertising in English and Spanish to target the US-Latin America remittance corridor• [19:08] How analyzing user transaction data via Plaid led to zero-CAC distribution deals with credit repair and mobile gaming companies• [21:03] Companies Brian admires , Revolut and Wise for solving currency frustration at scale• [22:22] The most misunderstood part of crypto-powered payroll and why employers need more empathy toward employees in unstable currencies• [23:05] Founder advice: listen to the market, hold beliefs loosely, and recognize the difference between good struggle and the wrong fit• [30:29] Brian's 10-year vision , getting 1.2 billion monthly paycheck recipients paid every day instead of once a month• [31:27] PaySlice's current seed raise, embedded finance partnership opportunities, and revenue share model

We sit down with Bridget Winston to unpack what separates a real Chief Revenue Officer from a bookings-focused sales leader, and why the org chart tells you the truth faster than the job title. We get practical about SaaS metrics, AI-driven go-to-market, and the leadership habits that keep teams performing as the playbook keeps changing.• Evaluating a CRO remit by reporting lines and revenue accountability• Using GRR and NRR to diagnose product-market fit and ICP clarity• Treating revenue as a lagging indicator of customer centricity• Preparing for LLM-driven discovery with brand, PR, and earned media• Testing AI tools that shrink territory and quota planning cycles• Shifting budget from paid ads to community-led growth and local events• Turning customer testimonials into repeatable social proof loops• Managing humans and AI agents with specific, camera-ready feedback• Fixing incentives and systems before blaming the team• Creating urgency with day-five impact expectations instead of tired 30-60-90 plansYour org chart can tell you whether you're hiring a true Chief Revenue Officer or just renaming a VP of Sales. We sit down with Bridget Winston, CRO at Patient Now and a three-time CRO, to get brutally clear on what revenue ownership actually means and why “bookings” is a dangerous north star when retention and expansion are what compound.We dig into the SaaS metrics that expose reality fast: GRR, NRR, LTV to CAC, and how boards interpret dashboards when product-market fit and ideal customer profile are still shaky. Bridget shares a sharp reframing that stuck with us: revenue is a lagging indicator of customer centricity. From there, we zoom out to the “SaaS-pocalypse” conversation and what happens to pricing, planning cycles, and revenue per employee as AI turns some companies into dinosaurs and others into cheetahs.Then we get tactical about the LLM era of B2B discovery. If buyers are finding software through ChatGPT-style answers, Reddit threads, G2-style reviews, and YouTube, we need consumer-grade brand building, PR, and community-led growth that creates earned media AI can't ignore. Bridget also breaks down AI tools she's used to compress territory planning and quota work from months to weeks, plus AI coaching that improves call quality and handoffs without blowing up day-to-day operations.We even take a fun detour into Spark Tank wine trivia, then bring it back to leadership: how to give feedback with real specificity, fix systems before blaming people, and set expectations for day-one impact. Subscribe, share this with a revenue leader, and leave a review so more builders can find the show.Bridget Winston:  https://www.linkedin.com/in/bridgetwinston/Bridget Winston is the Chief Revenue Officer at PatientNow, leading go-to-market and customer-facing teams across a rapidly growing vertical SaaS platform in the fast-expanding $20 billion aesthetics and wellness industry.  A three-time CRO with over 20 years of experience, Bridget was formerly the CRO at Chief, where she led membership growth and helped the company reach a $1.1 billion valuation. During her tenure, Chief was recognized by TIME as one of the 100 Most Influential Companies and by Fast Company as one of the Most Innovative Companies. Before that, Bridget served as the CRO at Shutterstock, growing revenue to $300 million.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

In this episode, we review key updates from the 2026 ACC-AHA Guidelines on the Management of Dyslipidemia. Key Concepts The PREVENT ASCVD equation is now recommended to calculate ASCVD risk, with thresholds at 3%, 5%, and 10%. The previous 7.5% threshold for statin treatment is now 5%. In addition to the 10-year ASCVD estimate, clinicians should consider the use of Lp(a), "risk enhancers", and coronary artery calcium (CAC) scans as a "tie breaker" with shared decision-making when the decision to treat is not clear. In addition to LDL goals of < 100, < 70, or < 55 (depending on risk), the new guidelines also suggest non-HDL-C and apoB goals once LDL cholesterol is at goal. Many patients will require non-statin therapies to achieve lipid goals. The recommended non-statin therapies include ezetimibe, PCSK9 mAb, PCSK9-interfering RNA, and bempedoic acid. References Writing Committee Members, Blumenthal RS, Morris PB, et al. 2026 ACC/AHA/AACVPR/ABC/ACPM/ADA/AGS/APhA/ASPC/NLA/PCNA Guideline on the Management of Dyslipidemia: A Report of the American College of Cardiology/American Heart Association Joint Committee on Clinical Practice Guidelines. Circulation. 2026;153(17):e1154-e1276. doi:10.1161/CIR.0000000000001423 Wiggins BS, Barac A, Benziger CP, et al. 2026 Dyslipidemia Guideline-at-a-Glance. J Am Coll Cardiol. 2026;87(19):2617-2623. doi:10.1016/j.jacc.2026.02.4872 Superko H, Garrett B. Small Dense LDL: Scientific Background, Clinical Relevance, and Recent Evidence Still a Risk Even with 'Normal' LDL-C Levels. Biomedicines. 2022;10(4):829. Published 2022 Apr 1. doi:10.3390/biomedicines10040829

Il aura suffi d’un adolescent de quinze ans et d’une faille élémentaire pour que le piratage de l’ANTS expose 11,7 millions de comptes de l’Agence nationale des titres sécurisés. Le pseudonyme « breach3d » restera dans les annales de la cybersécurité publique française, moins pour la sophistication du geste que pour ce qu’il révèle sur l’état réel des systèmes d’information de l’État. Paul-Olivier Gibert, ancien président de l’AFCDP et fondateur de POG Consulting, a adressé dès les premières heures une analyse lucide de l’incident. Il n’y cherchait ni sensationnalisme ni procès à charge, mais une lecture de fond : ce que la récurrence de ces accidents dit sur la relation de confiance numérique entre l’État et ses citoyens. Piratage de l’ANTS, quand l’État numérique perd sa présomption de sécurité Il aura suffi d’un adolescent de 15 ans et d’une faille élémentaire pour que le piratage de l’ANTS expose 11,7 millions de comptes. Image Midjourney Une faille aussi basique qu’elle est révélatrice La technique exploitée porte un nom barbare, « Insecure Direct Object Reference » (IDOR), mais son principe est d’une simplicité déconcertante. Imaginez un vestiaire de piscine dont les consignes seraient numérotées séquentiellement et dont la serrure accepterait n’importe quel numéro entré au clavier, sans vérifier que l’utilisateur est bien le titulaire du casier. C’est exactement le mécanisme qu’a exploité l’adolescent. En faisant varier un identifiant dans une requête, il pouvait parcourir en force brute l’ensemble des dossiers. Guillaume Poupard, ancien directeur général de l’ANSSI, a qualifié cette faille d’« agaçante » lors d’une interview sur France Culture le 28 avril 2026, précisément parce qu’elle figure parmi les premières vérifications lors de tout audit de sécurité sérieux. Paul-Olivier Gibert formule la chose sans circonvolutions : des dispositions qui auraient dû être naturelles n’ont tout simplement pas été prises. Guillaume Poupard, ancien directeur général de l’ANSSI, a qualifié de piratage de l’ANTS d’« agaçant » lors d’une interview sur France Culture le 28 avril 2026. Image Midjourney. Ce qui rend l’affaire plus préoccupante encore, c’est la chronologie : des alertes auraient circulé sur le dark web dès septembre 2025, soit sept mois avant les faits. Si l’État a été averti et n’a pas réagi, la question de la chaîne de vigilance interne se pose avec une acuité particulière. Les données les plus critiques épargnées… ouf ! La bonne nouvelle, et elle existe, est que les données les plus critiques, celles liées aux documents d’identité, n’auraient pas été compromises par cette faille spécifique. Ce qui a été exposé, noms, prénoms, adresses électroniques, est néanmoins suffisant pour alimenter des campagnes de phishing ciblées et des tentatives d’usurpation d’identité. L’administrateur de l’AFCDP en sait quelque chose : victime lui-même d’une fuite chez un opérateur télécom, il a subi pendant des mois des tentatives d’escroquerie exploitant ses références bancaires et ses coordonnées. « Avec moi, ça n’a pas marché, » dit-il, avant d’ajouter que pour des personnes moins habituées à ces pratiques, les conséquences peuvent être extrêmement déstabilisantes. Piratage de l’ANTS : une série noire qui ne doit rien au hasard Le piratage de l’ANTS ne survient pas dans un vide. Il s’inscrit dans une série qui commence à ressembler à un problème structurel. La fuite FICOBA de janvier 2026 a exposé 1,2 million de comptes bancaires. L’attaque contre France Travail en 2024 avait touché l’ensemble des inscrits sur vingt ans, avec numéros de sécurité sociale, adresses et numéros de téléphone. ÉduConnect a subi ses propres déboires. La Commission européenne elle-même a connu un incident similaire, et il lui a fallu cinq jours pour s’en apercevoir, alors que les directives de sécurité imposent un délai de vingt-quatre heures. Piratage de l’ANTS, connaît-on les « usual suspects » ? L’Etat ne porte pas de pancarte. Image Gemini Le Premier ministre Sébastien Lecornu a eu le mérite de nommer le problème clairement : les fonctions numériques des ministères ont été délaissées budgétairement, accumulant une dette technique importante. La Cour des comptes avait d’ailleurs signalé au ministère de l’Intérieur qu’il négligeait régulièrement ses investissements numériques. Ce que Paul-Olivier Gibert souligne, c’est que ce diagnostic, juste dans son principe, ne vaut que s’il est suivi d’effets réels. 80% des violations de données évitables La CNIL, sous la présidence de Marie-Laure Denis, n’est pas plus rassurante sur ce point. Dans son rapport annuel 2025 publié le 18 mai 2026, elle estimait que 80 % des violations de données auraient pu être évitées avec trois mesures de base : des systèmes robustes, une détection d’anomalies et une hygiène numérique élémentaire. Le secteur public représente désormais 20 % des violations de données notifiées à la Commission, contre 11 % en 2023. La progression est logique selon Paul-Olivier : les systèmes publics cumulent les failles les plus accessibles et les données les plus précieuses pour les opérations de fraude. La question des responsabilités, ou l’art de diluer l’imputabilité C’est là que l’analyse prend une dimension qui dépasse la technique. Un RSSI du secteur privé interrogé dans le cadre de cette affaire a résumé la situation avec une franchise brutale : « Si l’un de nos développeurs livrait en production une API exposée à une faille IDOR sur des données personnelles, il perdrait son poste dans la journée. Et moi, presque dans la même semaine. » Paul-Olivier ne prône pas l’application mécanique de cette logique au secteur public, dont le régime statutaire est fondamentalement différent du droit du travail contractuel. Mais il ne peut pas ignorer que des négligences avérées, connues parfois de longue date, ne semblent appeler aucune conséquence personnelle. La difficulté tient en partie à l’architecture même de l’État contemporain. L’ANTS n’est pas le ministère de l’Intérieur. C’est un établissement public administratif, une entité distincte dans la longue chaîne d’agences, d’opérateurs et d’autorités indépendantes qui composent ce qu’on appelle commodément « l’État ». Un rapport sénatorial de 2024 sur l’agencification a pointé explicitement cette « dilution des responsabilités » et l’émergence d’un « État à côté de l’État » qui affecte la lisibilité de l’action publique. Quand tout le monde est responsable, personne ne l’est vraiment. Paul-Olivier Gibert a partagé son point de vue sur le piratage de l’ANTS avec nous Paul-Olivier formule ce paradoxe ainsi : « l’État a une responsabilité particulière à l’égard des Français, » pour reprendre les termes employés par Marie-Laure Denis lors de la présentation de ce même rapport annuel 2025, mais encore faut-il savoir qui incarne concrètement cette responsabilité quand quelque chose se passe mal. La réponse reste troublante de flou. Ce que l’on sait, en revanche, c’est que la faille de l’ANTS était connue en interne et que rien n’avait été fait pour la corriger. 200 millions d’euros : rustine ou viatique ? C’est précisément le risque que pointe le fondateur de POG Consulting face à l’annonce des 200 millions d’euros débloqués par Sébastien Lecornu au lendemain de l’incident. La ministre en charge du numérique avait elle-même jugé la somme insuffisante. Paul-Olivier ne conteste pas l’utilité d’un tel investissement, mais il en conditionne l’efficacité à quelque chose que l’argent seul ne peut pas acheter. « S’il s’agit de changer une culture, ça ne se mesure pas en millions. Ça coûte des millions, mais ce n’est pas le bon mode d’évaluation. »— Paul-Olivier Gibert La dette technique accumulée depuis plusieurs dizaines d’années dans les systèmes d’information publics ne se solde pas avec un chèque. Elle suppose d’abord une prise de conscience, à tous les niveaux de décision, de l’importance stratégique et démocratique de ces systèmes. Sans cette conscience préalable, les crédits seront absorbés par des opérations de communication ou des audits partiels, sans transformation durable. Le rapport annuel 2025 de la CNIL le dit clairement : la plupart des problèmes recensés ne relèvent pas d’attaques d’une sophistication extrême. Ce sont des postures de sécurité élémentaires qui n’ont pas été adoptées. Le vrai défi n’est donc pas financier en première instance. Il est culturel et managérial. Piratage de l’ANTS : la culture comme angle mort C’est peut-être là le point le plus inconfortable de l’analyse. Paul-Olivier Gibert observe qu’on n’a jamais vu un directeur des systèmes d’information accéder à la direction d’une administration centrale. On a vu des directeurs d’administration centrale devenir ministres. Le numérique reste, dans la culture administrative française, un domaine technique subordonné, géré par des spécialistes que les décideurs ne comprennent pas vraiment et dont ils sous-estiment structurellement les alertes. Dans les entreprises privées, la compréhension des enjeux liés à l’activité technique du métier est (un peu plus) intégrée à la culture managériale. Elle ne l’est pas dans les administrations d’État. Ce fossé culturel explique en partie pourquoi des décideurs publics de haut niveau ne visualisent pas concrètement les conséquences d’une faille de sécurité informatique. La cybersécurité reste pour eux un « détail technique » dont ils ne mesurent l’importance qu’une fois l’incident survenu. Pour ma part, je note que la réforme annoncée par le gouvernement, avec la fusion de la DINUM dans un ensemble institutionnel remanié, soulève davantage de questions qu’elle n’en résout. Changer les noms ne change pas les cultures. La vraie question est de savoir si ces restructurations s’accompagneront d’une modification des modes de travail et de recrutement, sans oublier la valorisation des compétences numériques au sein de l’État. Et, à mon humble avis, il reste à savoir si les responsables opérationnels seront désormais évalués sur leur performance en matière de sécurité des données au même titre que sur leurs résultats habituels. La confiance numérique et le parallèle du consentement à l’impôt L’angle conceptuel que Paul-Olivier Gibert introduit dans ce débat mérite qu’on s’y attarde. Le consentement à l’impôt, concept forgé au XIXe siècle pour qualifier l’acceptation par les citoyens de leur participation au financement de l’État, trouve aujourd’hui un pendant numérique. Dans une société de plus en plus digitalisée, les citoyens confient à l’État, de manière obligatoire et non négociable, un volume croissant de données personnelles sensibles. En échange, ils attendent une protection de niveau comparable à ce qu’offrent les acteurs privés de référence. Ce parallèle est plus pertinent qu’il n’y paraît. Un opérateur télécom qui laisse fuire des données bancaires s’expose à la défiance de ses clients, qui peuvent se tourner vers un concurrent. L’ANTS, elle, est en situation de monopole absolu. On n’a pas le choix de l’interlocuteur pour renouveler un passeport ou un permis de conduire. Ce monopole crée une responsabilité spécifique et renforcée. Comme l’administrateur de l’AFCDP le formule avec une ironie contenue : on peut changer d’opérateur télécom, mais changer de nationalité pour éviter l’ANTS, c’est une autre affaire (en substance). Ce que l’on peut appeler la « réassurance numérique » des citoyens vis-à-vis de l’État n’est donc pas une exigence excessive. C’est la contrepartie naturelle d’un État qui a fait du numérique le canal quasi exclusif de ses démarches administratives. Et c’est d’autant plus vrai que la numérisation de l’État a, par ailleurs, produit des résultats tangibles : Paul-Olivier lui-même note que l’expérience utilisateur de l’ANTS pour le renouvellement d’un passeport est « plutôt bonne. » Le problème n’est pas la numérisation en soi, même si elle exclut une partie des citoyens les moins à l’aise avec les outils digitaux. C’est la dissociation entre l’investissement dans l’expérience utilisateur et celui dans la sécurité sous-jacente. Souveraineté numérique : des discours et des actes La France se positionne régulièrement en championne de la souveraineté numérique européenne, brandissant la menace des GAFAM à la manière d’un étendard. Ce discours a une part de légitimité. Mais le piratage de l’ANTS l’interroge directement. On ne peut pas prétendre défendre la souveraineté numérique des citoyens face aux géants américains tout en laissant proliférer des failles qu’un lycéen peut exploiter depuis son salon. Le paradoxe est d’autant plus cinglant que les critiques adressées aux GAFAM concernent souvent leur usage des données personnelles. Quand il s’avère que l’État protège moins bien ces mêmes données que les plateformes qu’il dénonce, le registre de la souveraineté perd une part substantielle de sa crédibilité. Paul-Olivier Gibert ne se prononce pas sur le classement international de la France en matière de cybersécurité publique. Ce qui l’intéresse, c’est la trajectoire. Et la trajectoire actuelle n’est pas bonne. Reste un facteur d’espoir structurel. Sur le front de l’IA, contrairement à ce qui s’est passé avec les révolutions industrielles précédentes, la messe n’est pas encore dite. Mistral représente une structure crédible et solide qui peut exister dans cet écosystème sans nécessairement rivaliser en taille avec les acteurs américains. Ce que Paul-Olivier retient, c’est la leçon inverse de celui qui bat en retraite sans savoir qu’il n’est pas poursuivi : agir ici et maintenant, sans attendre d’avoir perdu davantage de terrain. Piratage de l’ANTS : l’État numérique se juge sur ses actes Paul-Olivier Gibert conclut avec une formule qu’il adresse directement aux décideurs publics : ils sont désormais attendus sur le bon usage du numérique et la protection des données au même titre que sur leurs résultats dans leur domaine habituel de compétence. Ce n’est plus une dimension optionnelle. C’est une composante à part entière de la responsabilité publique. L’affaire ne sonne pas le glas de la transformation numérique de l’État, qui apporte des bénéfices réels aux citoyens, y compris aux plus fragiles. Paul-Olivier rappelle l’exemple de personnes aphasiques pour qui la possibilité de communiquer par écrit sur un écran a représenté une libération. La numérisation apporte plus qu’elle ne retire. Mais elle crée des vulnérabilités nouvelles que l’État n’a pas encore appris à gérer avec la rigueur qu’elles exigent. Ce que je retiens de cet échange et de cet événement Rejeter la faute sur « l’État » abstrait revient à n’accuser personne, puisqu’une collectivité ne peut être rendue responsable d’une négligence individuelle ou managériale identifiable. Or des négligences identifiables, il y en a ici manifestement. Des alertes circulaient depuis septembre 2025. La faille était connue. Rien n’a été fait. Dans le secteur privé, cela s’appelle une faute grave. Dans la sphère publique, cela s’appelle un dysfonctionnement, et le résultat prévisible d’une telle immunité de fait, c’est qu’on finit par jeter de l’argent sur le problème plutôt que d’en traiter les causes réelles. Les 200 millions annoncés peuvent servir d’amorce, à condition d’être accompagnés d’une attribution claire des responsabilités et d’une évaluation des dirigeants publics sur leur performance en matière de sécurité. Sans cela, on rebaptisera des institutions, on organisera des colloques, et on sera à nouveau surpris qu’un adolescent mal intentionné ait trouvé une faille que personne n’avait jugé urgent de corriger. Avec l’arrivée de l’IA dans le domaine cyber, ces fautes-là ne sont plus admissibles : le niveau de la menace va sans aucun doute possible s’élever de manière considérable. L’État numérique, pour reprendre les termes du communiqué de Paul-Olivier Gibert, doit établir la confiance par la preuve. On jugera aux actes. À propos de Paul-Olivier Gibert Paul-Olivier Gibert est fondateur de POG Consulting, cabinet spécialisé dans la stratégie numérique, la gouvernance des données et la conformité RGPD. Il a été pendant plusieurs années président de l’AFCDP (Association française des correspondants à la protection des données personnelles), dont il est aujourd’hui administrateur. Auteur et conférencier reconnu sur les enjeux de protection des données, de souveraineté numérique et de cybersécurité, il intervient régulièrement auprès d’organisations publiques et privées en France et en Europe. Ancien cadre dirigeant dans le secteur des services numériques, il a conduit de nombreuses missions de transformation et de mise en conformité RGPD pour des administrations, des entreprises du CAC 40 et des organismes de sécurité sociale. Son expérience au carrefour du public et du privé lui confère une lecture particulièrement affinée des tensions entre impératif de modernisation, lacunes structurelles de l’administration et montée du niveau des menaces cyber. The post Piratage de l'ANTS : enjeux et responsabilités appeared first on Marketing and Innovation.

Click Here to Get All Podcast Show Notes!Most businesses think customer acquisition costs money, but what if you could get paid before a customer even buys? In this episode, Sharran explains how businesses can turn marketing into revenue instead of just spending on acquisition. He introduces the concept of negative CAC (customer acquisition cost) and shows how this approach transforms customer acquisition from a cost center into a profit center.Sharran highlights four big ideas: Acquisition doesn't have to remain expensive, trust changes customer behavior, combining multiple business functions into one system increases efficiency, and attention you own is more valuable than attention you rent. Using examples from workshops, memberships, and social media, he demonstrates how building trust assets before a transaction makes sales faster, easier, and more profitable.This episode provides insights for founders, marketers, and business leaders looking to optimize their customer acquisition, reduce friction, and turn marketing activities into tangible revenue streams.“Whenever one activity performs multiple economic jobs, your business will get dramatically more efficient.”- Sharran SrivatsaaTimestamps:02:06 - Understanding CAC and negative CAC04:27 - How paid workshops generate profit before a sale06:55 - Idea 1: Acquisition doesn't have to stay expensive09:30 - Idea 2: Trust changes customer behavior11:44 - Idea 3: Combine multiple functions into one system13:43 - Idea 4: Attention you own is better than attention you rent16:38 - Recap of the four big ideasResources:- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/- Acquisition.com - https://www.acquisition.com/- Board Member: ARC Multifamily Real Estate Investing - https://arcmf.com/- Board Member: The Real Brokerage - https://www.joinreal.com/Connect with Sharran:- Facebook - https://www.facebook.com/likesharran- Instagram - https://www.instagram.com/sharransrivatsaa/- X - https://x.com/sharran- LinkedIn - http://www.linkedin.com/in/sharran- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1- Threads - https://www.threads.com/@sharransrivatsaa

“All good scientists are skeptics.” — Dr. Anthony Pearson  Key Links  The Skeptical Cardiologist on Substack is HERE   American Heart Association 2026 Guidelines is HERE   MESA CAC Database is HERE   In this episode, I'm joined by Dr. Anthony Pearson, the cardiologist behind The Skeptical Cardiologist newsletter on Substack, for a practical conversation about what women over 50 need to know now about heart health. We talk about the new cholesterol guidelines, why personalized risk assessment matters, and why tests like CAC, Lp(a), and ApoB can reveal much more than a standard lipid panel alone.  What You Will Learn:  Why heart disease is still the number one killer of women  The biggest blind spots women over 50 still have about heart risk  What changed in the new cholesterol guidelines  Why earlier detection and more personalized risk assessment matter  Why CAC, Lp(a), and ApoB are getting more attention  What those tests can reveal that a standard lipid panel may miss  Why statins still matter, despite all the noise around them  When non-statin options may make sense  The role of inflammation in cardiovascular disease  The lifestyle habits that still matter most for prevention  A few key takeaways from this conversation  You can feel healthy, exercise regularly, eat well, and still have hidden cardiovascular risk  A standard cholesterol panel does not always tell the full story  CAC, Lp(a), and ApoB can help create a more complete and individualized picture of risk  High Lp(a) is inherited and is important to know about, even before a specific drug is widely available  ApoB is a more precise marker of atherogenic particles and can add valuable information to routine testing  Statins remain an important, well-studied first-line tool for many people  Prevention works best when you start earlier, not after a cardiac event  Cardio exercise, strength training, and maintaining a healthy body composition all matter  Subscribe to AGE BETTER so you never miss an episode! 

In this episode, Scott Carpenter and Andy “Boy” Miller break down one of the biggest marketing mistakes fitness business owners make: choosing between short-term marketing and long-term brand building instead of using both together.Short-term marketing is direct response — ads, offers, lead forms, consultations, and campaigns designed to get someone to take action now.Long-term marketing is your brand — your reputation, your content, your website, your social media presence, your personal brand, your authority, and the trust you build over time.Scott and Andy explain why direct response can bring in leads now, but can become expensive if your audience is cold and your brand has no foundation. They also explain why brand marketing may not always create immediate sales, but it can dramatically improve your conversions, reduce your acquisition costs, and make people more likely to buy when they are ready.They also cover key marketing numbers every fitness business owner needs to know, including customer acquisition cost, return on ad spend, lifetime customer value, and front-end cash flow.This episode is especially valuable for gym owners, online coaches, chiropractors, and fitness entrepreneurs who want to stop guessing with marketing and start building a strategy that creates both immediate opportunities and long-term growth.Need help building out your marketing plan? Book a 1-on-1 consultation here: https://ptlegends.com/30minadvisorcallKey Takeaways:Direct response marketing gets people to take action now.Brand marketing builds trust, recognition, and long-term demand.Cold traffic is harder to convert when people don't know your brand.Your content, website, and social media help people decide whether they trust you.Personal branding can create more reach than business pages alone.Knowing your CAC, CPA, ROAS, and LTV helps you scale marketing with confidence.Brand marketing and direct response marketing should feed each other.Organic content can create high-ticket opportunities without ad spend.Awareness ads can help grow your audience affordably.The best marketing strategy uses both immediate sales activity and long-term brand building.Like, subscribe, and share this episode with a fitness business owner who needs a better marketing strategy.

Craig Rosenberg, Chief Platform Officer at Scale Venture Partners and co-founder of Topo, joins AJ Bruno and Asad Zaman to take on the question every founder is wrestling with: can you still build a world-class sales team when OpenAI and Anthropic are handing individual contributors $10 million equity packages? Craig argues you do not have to compete head-on, then lays out the hiring profile to chase instead, the quota-to-comp discipline that keeps packages sane, and why founder brand has become the most reliable pipeline play left as CAC keeps climbing. Topics include enterprise AE compensation, where private equity is still winning the GTM talent war, the Topo playbook for events and data-as-moat, and a bull-versus-bear debate on whether Gong goes public in the next 36 months. Plus, a Quiz Pro Quo on the real customer counts behind Salesforce, HubSpot, and ZoomInfo. Key Takeaways: - Rather than try to outbid OpenAI and Anthropic for talent, build your own farm system and develop people into the role. As Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, put it: "You have to change your hiring profile to a unique profile that's unique to your business, but then you gotta coach 'em up." - A resume from a hot AI lab is not a guarantee of success at your company. As Craig Rosenberg noted, "The person that is going to do well at Anthropic may not do well at Series B," so hire for the stage and the hunger rather than the logo. - On compensation, Craig anchors the package to the role's real value: "you pay for what your wedge costs… if you feel like you have to pay $10 million, then you have a huge problem and you gotta go back to the drawing board." If the number runs away from you, the model is broken. - With CAC climbing and most channels breaking down, founder brand has become the highest-leverage pipeline play. As Craig Rosenberg said, "The value of building a founder brand, when you look at the data, it's amazing," pointing to gains in both pipeline and deal size. Connect with the Hosts & Guests: Host: AJ Bruno, CEO at QuotaPath - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman, CEO at Sales Talent Agency - https://www.linkedin.com/in/azaman1/ Guest: Craig Rosenberg, Chief Platform Officer at Scale Venture Partners - https://www.linkedin.com/in/craigrosenberg/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Craig Rosenberg 02:34 Can Anyone Out-Hire The AI Labs? 04:33 Why Craig Isn't Worried 06:52 Enterprise AE Comp Is Climbing 08:21 Founders Overpay For Star CROs 10:53 Why AI Reps Struggle At Series B 14:00 Hire The Slighted CRO 14:42 Quota-To-Comp And Attainment 18:45 Can AI Labs Sustain Growth? 22:20 Where PE Still Wins GTM Talent 27:17 Major Runs Reshape GTM 32:36 The Topo GTM Playbook 37:55 Quiz Pro Quo 47:45 Founder Brand And Rising CAC 58:42 Bulls and Bears

The pricing model that built the SaaS industry is being replaced in real time. Is your finance team ready for what it does to your core metrics? In episode #374, Ben Murray breaks down the four SaaS P&L metrics that break when per-seat pricing dies. Public tech leaders are already shifting fast. ServiceNow now drives 50% of net new business from non-seat-based pricing, Workday is reporting hundreds of millions in AI ARR, and GitHub is moving Copilot to usage-based billing. If you are a SaaS CFO or finance leader still modeling on a single blended gross margin, your benchmarks are about to stop working. Why the AI product gross margin sits around 52% and how a 30% revenue mix shift can compress your blended margin by 10 to 15 points How AI COGS scale directly with product usage, breaking the near-zero incremental cost assumption traditional SaaS finance was built on Why one blended LTV no longer works once you have heavy, medium, and light AI usage cohorts, and how to rebuild LTV to CAC by cohort How CAC payback period shifts when gross margin is no longer a single number across the customer base The new frameworks finance teams need to model hybrid subscription plus usage and outcome-based pricing before the board notices the margin compression Tune in to get ahead of the pricing shift before your next forecast and board deck go out. Resources Mentioned Ben's blog post on the SaaS pricing revolution: https://www.thesaascfo.com/saas-per-seat-pricing/ Ben's AI course for SaaS finance leaders: https://www.thesaasacademy.com/ai-finance-metrics-saas

CardioNerds Dr. Joseph Kassab, Dr. Mariana Garcia-Arango, and Dr. Christopher Mason explore the technological revolution of Coronary CT Angiography (CCTA) with expert faculty Dr. Michael Gallagher. The discussion details how CCTA has evolved into a frontline diagnostic and preventive tool, moving beyond simple anatomy to incorporate physiology via CT-FFR and biology through AI-driven plaque quantification. The episode reviews landmark evidence like the SCOT-HEART and PROMISE trials, the nuances of CAD-RADS 2.0 reporting, and the emerging role of AI in monitoring treatment response and personalizing cardiovascular care. Critically, they also discuss some of the assumptions and limitations of these techniques. Stay tuned for a matching review article to be submitted to US Cardiology Review, the official Journal of CardioNerds. This episode was supported by an independent medical education grant from HeartFlow. All CardioNerds education is planned, produced, and reviewed solely by CardioNerds.  Enjoy this Circulation Paths to Discovery article to learn more about the CardioNerds mission and journey. US Cardiology Review is now the official journal of CardioNerds! Submit your manuscripts here. CardioNerds Multimodality Cardiovascular Imaging PageCardioNerds Episode PageCardioNerds AcademyCardionerds Healy Honor Roll Pearls Shift in Paradigm: CCTA is no longer just an anatomic test; with some key limitations, it can provide anatomy, physiology (CT-FFR), and plaque biology (AI-CPA) in a single non-invasive scan. The “Power of Zero” vs. Plaque: While a normal CCTA has a >95% negative predictive value, future MIs often arise from non-obstructive plaque that traditional stress tests might miss. CAD-RADS 2.0 Utility: The addition of plaque burden modifiers (P1–P4) is a “game changer,” allowing clinicians to identify high-risk patients who need aggressive lipid-lowering despite having only mild stenosis. CT-FFR as a Virtual Stress Test: CT-FFR uses computational fluid dynamics to simulate blood flow, potentially reducing unnecessary invasive catheterizations by approximately 61% without sacrificing safety. Seeing the Invisible: AI-based quantitative plaque analysis (QCPA) can identify “subvisual” plaque and low-attenuation (lipid-rich) components that are the primary drivers of acute coronary syndromes. Show Notes How has the role of CCTA changed compared to traditional functional testing? Historically, stress testing answered “is there ischemia today?”, which often reflects late-stage disease. CCTA identifies disease across the entire spectrum, asking “is there atherosclerosis and how much plaque is present?”. Landmark evidence: SCOT-HEART showed a 41% relative risk reduction in MI at 5 years attributed to intensified preventive therapies, and PROMISE showed CCTA was better at selecting patients who truly needed invasive angiography. Diagnostic CCTA imaging depends on the protocol, contrast timing, heart rate, heart rhythm, breathholding, scanner quality, and several patient factors (obesity, prior stents, heavy calcification, complex bypass anatomy, and motion artifact all may limit imaging). “CCTA is exceptional for the right patient, with the right scanner, and the right team.” What are the key modifiers introduced in CAD-RADS 2.0, and why do they matter? CAD-RADS 2.0 moved beyond stenosis severity to include plaque burden (P0 to P4), high-risk plaque (HRP) features, and the presence of ischemia based on CT-FFR. It serves as a clinical decision support tool: a patient with mild (25-49%) stenosis but “extensive” (P4) plaque burden is considered high risk and warrants aggressive risk factor modification. How is CT-FFR calculated, and when is it most useful in clinical practice? CT-FFR uses resting CCTA data and computational fluid dynamics to create a 3D model of coronary flow during simulated maximal hyperemia. It is often used for intermediate lesions (40–90% stenosis) to predict if they are  ischemia-producing, guiding the decision whether to proceed with invasive angiography.  The assumptions necessary for this computational modeling may not apply well to patients with microvascular dysfunction, significant myocardial scar or prior infarction, or ventricular hypertrophy. Still, data indicate that CT-FFR performs similarly to PET in predicting hemodynamically significant lesions.  CT-FFR performs well at the extremes (either clearly normal or clearly abnormal). Accuracy dips, however, in the intermediate range (~0.75-0.80), where decision-making is most critical. In this grey zone, additional factors can help guide the approach, including the amount of myocardium supplied, translesional gradient, and plaque features.   CT-FFR has not been validated in distal segments, stented segments, heavily calcified coronary arteries, or in patients with severe aortic stenosis. Caution with CT-FFR should be utilized in very calcified coronary segments.  What is AI-based quantitative plaque analysis (QCPA), and what metrics are ready for clinical use? This is potentially a paradigm shift, moving away from stenosis-centric thinking to a more disease burden and plaque biology focus. QCPA uses deep learning algorithms to automatically segment the vessel wall and quantify plaque volume in mm³. Ready for “prime time” metrics include: Total Plaque Volume (TPV), non-calcified plaque volume, and Low-Attenuation Plaque (LAP) burden. Can serial CCTA be used to monitor the effectiveness of medical therapies like statins? While not yet a routine guideline-driven practice, trials like PARADIGM and EVAPORATE show that therapies can stabilize plaque; notably, CCTA is better for monitoring than CAC scores, which can be misleading as statins often increase plaque calcification as part of the stabilization process. There are no randomized trials that serial CCTAs improve outcomes. Cost and radiation exposure will be notable limitations. Serial scan timing, scan acquisition and interpretation standardization would be key. Dr. Gallagher notes that we are moving toward a world in which plaque burden may become a “treatment biomarker,” similar to tumor burden in oncology.  References 1. Coronary Computed Tomography Angiography From Clinical Uses to Emerging Technologies: JACC State-of-the-Art Review. Abdelrahman KM, Chen MY, Dey AK, et al. Journal of the American College of Cardiology. 2020;76(10):1226-1243. doi:10.1016/j.jacc.2020.06.076. 2. Non-Invasive Imaging in Coronary Syndromes: Recommendations of the European Association of Cardiovascular Imaging and the American Society of Echocardiography, in Collaboration With the American Society of Nuclear Cardiology, Society of Cardiovascular Computed Tomography, and Society for Cardiovascular Magnetic Resonance. Edvardsen T, Asch FM, Davidson B, et al. Journal of the American Society of Echocardiography : Official Publication of the American Society of Echocardiography. 2022;35(4):329-354. doi:10.1016/j.echo.2021.12.012. 3. 2021 AHA/ACC/ASE/CHEST/SAEM/SCCT/SCMR Guideline for the Evaluation and Diagnosis of Chest Pain: A Report of the American College of Cardiology/American Heart Association Joint Committee on Clinical Practice Guidelines. Gulati M, Levy PD, Mukherjee D, et al. Journal of the American College of Cardiology. 2021;78(22):e187-e285. doi:10.1016/j.jacc.2021.07.053. 4. Contemporary, Non-Invasive Imaging Diagnosis of Chronic Coronary Artery Disease. van der Bijl P, Gulati M, Saraste A, et al. Lancet (London, England). 2025;406(10519):2577-2587. doi:10.1016/S0140-6736(25)01586-7. 5. State of the Art: Evaluation and Medical Management of Nonobstructive Coronary Artery Disease in Patients With Chest Pain: A Scientific Statement From the American Heart Association. Slipczuk L, Blankstein R, Bucciarelli-Ducci C, et al. Circulation. 2025;152(23):e443-e466. doi:10.1161/CIR.0000000000001394. 6. Diagnostic Performance of Fractional Flow Reserve Derived From Coronary CT Angiography: The ACCURATE-CT Study. Li C, Hu Y, Jiang J, et al. JACC. Cardiovascular Interventions. 2024;17(17):1980-1992. doi:10.1016/j.jcin.2024.06.027. 7. Clinical Outcomes Based on Coronary Computed Tomography-Derived Fractional Flow Reserve and Plaque Characterization. Sato Y, Motoyama S, Miyajima K, et al. JACC. Cardiovascular Imaging. 2024;17(3):284-297. doi:10.1016/j.jcmg.2023.07.013. 8. Clinical Use of Coronary Computed Tomography Angiography-Derived Fractional Flow Reserve: Expert Consensus by an International Working Group. Tang CX, Leipsic JA, Nørgaard BL, et al. European Radiology. 2026;:10.1007/s00330-025-12313-6. doi:10.1007/s00330-025-12313-6. 9. Diagnostic accuracy of computed tomography–derived fractional flow reserve: a systematic review. Cook CM, Petraco R, Shun-Shin MJ, et al. JAMA Cardiol. 2017;2(7):803-810. Doi:10.1001/jamacardio.2017.1314 10. Diagnostic performance of noninvasive fractional flow reserve derived from coronary computed tomography angiography in suspected coronary artery disease: the NXT trial (Analysis of Coronary Blood Flow Using CT Angiography: Next Steps). Nørgaard BL, Leipsic J, Gaur S, et al. J Am Coll Cardiol. 2014;63(12):1145-1155. Doi:10.1016/j.jacc.2013.11.043 11. Comparison of coronary computed tomography angiography, fractional flow reserve, and perfusion imaging for ischemia diagnosis. Driessen RS, Danad I, Stuijfzand WJ, et al. J Am Coll Cardiol. 2019;73(2):161-173. Doi:10.1016/j.jacc.2018.10.056. 12. 1-year outcomes of FFRCT-guided care in patients with suspected coronary disease: the PLATFORM study. Douglas PS, De Bruyne B, Pontone G, et al. J Am Coll Cardiol. 2016;68(5):435-445. Doi:10.1016/j.jacc.2016.05.057. 13. Comparison of an initial risk-based testing strategy vs usual testing in stable symptomatic patients with suspected coronary artery disease: the PRECISE randomized clinical trial. Douglas PS, Nanna MG, Kelsey MD, et al; PRECISE Investigators. JAMA Cardiol. 2023;8(10):904-914. Doi:10.1001/jamacardio.2023.2595. 14. Diagnostic and clinical value of FFRCT in stable chest pain patients with extensive coronary calcification: the FACC study. Mickley H, Veien KT, Gerke O, et al. JACC Cardiovasc Imaging. 2022;15(6):1046-1058. doi:10.1016/j.jcmg.2021.12.010. 15. Low-Attenuation Noncalcified Plaque on Coronary Computed Tomography Angiography Predicts Myocardial Infarction: Results From the Multicenter SCOT-HEART Trial (Scottish Computed Tomography of the HEART). Williams MC, Kwiecinski J, Doris M, et al. Circulation. 2020;141(18):1452-1462. doi:10.1161/CIRCULATIONAHA.119.044720. 16. AI-Guided Quantitative Plaque Staging Predicts Long-Term Cardiovascular Outcomes in Patients at Risk for Atherosclerotic CVD. Nurmohamed NS, Bom MJ, Jukema RA, et al. JACC. Cardiovascular Imaging. 2024;17(3):269-280. doi:10.1016/j.jcmg.2023.05.020. 17. Interaction of AI-Enabled Quantitative Coronary Plaque Volumes on Coronary CT Angiography, FFRCT, and Clinical Outcomes: A Retrospective Analysis of the ADVANCE Registry. Dundas J, Leipsic J, Fairbairn T, et al. Circulation. Cardiovascular Imaging. 2024;17(3):e016143. doi:10.1161/CIRCIMAGING.123.016143. 18. Prognostic Value of AI-Based Quantitative Coronary CTA vs Human Reader-Based Visual Assessment: Results From the CONFIRM2 Registry. van Rosendael A, Nakanishi R, Bax JJ, et al. JACC. Cardiovascular Imaging. 2026;19(3):345-359. doi:10.1016/j.jcmg.2025.09.021.13. Pericoronary Adipose Tissue as a Marker of Cardiovascular Risk: JACC Review Topic of the Week. Tan N, Dey D, Marwick TH, Nerlekar N. Journal of the American College of Cardiology. 2023;81(9):913-923. doi:10.1016/j.jacc.2022.12.021. 19. Effect of Icosapent Ethyl on Progression of Coronary Atherosclerosis in Patients With Elevated Triglycerides on Statin Therapy: Final Results of the EVAPORATE Trial. Budoff MJ, Bhatt DL, Kinninger A, et al. European Heart Journal. 2020;41(40):3925-3932. doi:10.1093/eurheartj/ehaa652. 20. Coronary CT Angiography Evaluation With Artificial Intelligence for Individualized Medical Treatment of Atherosclerosis: A Consensus Statement From the QCI Study Group. Schulze K, Stantien AM, Williams MC, et al. Nature Reviews. Cardiology. 2026;23(2):100-115. doi:10.1038/s41569-025-01191-6.

“You don't have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months?  Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to break down how he took a bootstrapped, product-led superfood brand … and scaled it into a nine-figure DTC powerhouse. Luka shares his path from practicing law in Georgia to drop shipping foosball tables to leading a 33-person marketing team. The conversation digs into how Luka diagnosed and fixed True Sea Moss' data infrastructure before touching a single ad, and how a surge in creative volume gave way to a more methodical, outcome-driven testing system. He also gets into the halo effect between Meta spend, Amazon, and retail performance; the power of the LTV-to-CAC cohort report; and how True Sea Moss went from Telegram groups and Trello boards to a marketing-led operation scaling toward half a billion.  Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastSaras Analyticshttps://bit.ly/9OP-Ytdesc Haushttps://www.haus.io/operatorsRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

Episode 2805 - Vinnie Tortorich and Anna Vocino discuss a cholesterol conundrum regarding CAC scores, numbers, and how to naturally balance those numbers. https://vinnietortorich.com/2026/05/a-cholesterol-conundrum-episode-2805 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout A Cholesterol Conundrum Vinnie recently posted on social media about the Women's Health Initiative. (3:00) The problem with Google is that you can "Google yourself right," so you can always find confirmation bias. There is a growing awareness of what constitutes a "clean" product. (17:00) For example, Anna's spices do not have fillers, preservatives, or anti-caking agents. Vinnie shares a story about a recent consultation. (28:00) CAC scans (calcium score test) are a great guide to see if heart disease will be an issue for you. Repatha was recommended even though the patient's numbers were great, and his calcium score was zero. Consider exploring natural supplements and lifestyle changes to manage cholesterol. The Cholesterol Code movie by Dave Feldman provides good information on cholesterol levels and the benefits of a low-carb diet. Anna goes over some bloodwork numbers and wants to discuss with her doctor. (50:00) Remember that the number ranges given in the results are representative of the general population. (52:00) It is often recommended to take CoQ10 alongside a statin. Statins deplete CoQ10, which can lead to muscle damage. Anna's products are now linked to PureVitamin Club's website. Look under the "Food and Snacks" section so that you can purchase them there, too. (58:30) https://purevitaminclub.com/collections/food-and-snacks The NSNG® VIP GROUP IS NOW CLOSED AGAIN AS OF SUNDAY, MARCH 15TH Anna's next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now. If you pre-order, you'll get bonus goodies! You can preorder from a wide variety of booksellers at https://eathappycocktailhour.com/ Save your receipt from wherever you preorder, you'll need it for your bonuses! Physical Release Date is October 2026 A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $200 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's second cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

Text Dr. Lenz any feedback or questions The 2026 Cholesterol Revolution: PREVENT Scores, Hidden Risk Markers, and CAC ScansThe script explains how 2026 ACC/AHA guideline changes aim to make heart attacks more preventable by shifting from short-term “10-year risk” thinking to “lower for longer,” precision prevention, and primordial prevention starting earlier in life. It critiques the older Pooled Cohort Equations for underestimating risk in younger people and introduces the PREVENT equation, which adds 30-year risk plus kidney, metabolic, and social factors. It highlights lipoprotein(a) as a largely genetic once-in-a-lifetime test and hs-CRP as an inflammation marker, and emphasizes coronary artery calcium (CAC) scoring as a tiebreaker for statin decisions (0, 1–99, ≥100). Cases illustrate these tools, including tighter LDL goals (

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Send us Fan MailGuest: Anthony Nitsos, Founder of SaaS GurusA SaaS company doesn't become fundable because it's growing—it becomes fundable when the financial engine underneath that growth can withstand scrutiny.In this episode of SaaS Backwards, Anthony Nitsos, founder of SaaS Gurus, joins us to discuss what actually makes a SaaS company fundable. Revenue, customer growth, and cash in the bank are all important signals, but they do not always reveal whether the business is healthy, scalable, or ready for diligence.Anthony breaks down the difference between accounting and strategic finance, why ARR and NRR are often misunderstood, and how metrics like cash flow, CAC, and gross margin can give founders a clearer view of their company's health.Key takeaways:Why finance is forward-looking while accounting is backward-lookingThe five SaaS metrics every founder should understandHow ARR can be overstated through discounts, services, or transaction revenueWhy NRR is becoming more important to investors and acquirersHow strong financial infrastructure can improve fundability and valuation---Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

This week Kate, Mark and Henry talk about empathetic robots, mother-baby singing groups for postpartum depression, and new American College of Cardiology lipid guidelines.Indiana AFP POEMs course in French Link: https://www.iafp.org/2026ac Empathetic robots: https://pubmed.ncbi.nlm.nih.gov/41359230/ Weekly singing groups for postpartum depression: https://pubmed.ncbi.nlm.nih.gov/41087020/ACC/AHA/etc lipid guidelines: https://pubmed.ncbi.nlm.nih.gov/41824552/A 2025 study in the journal Family Practice finding that the two most trustworthy lipid guidelines recommended against using CAC, while all five less trustworthy guidelines due to poor methods or COI recommended it. Go figure.Smartphones in schools: https://pubmed.ncbi.nlm.nih.gov/41489912/

Overtime on Inferno is back to review the latest news alongside PGL Astana, and IEM Atlanta. Well, mostly just PGL Astana since half the teams at Atlanta were lacking quality to say the least.Speaking of lacking quality, Sam and Jack call into question the leadership positions over at Falcons and G2 this episode. Karrigan's drawbacks are self-explanatory, but for huNter, the boys have called in the help of stat nerds.Sign-up to Razed and play now: https://www.razed.com/signup/?raf=tldrJoin the discord:https://discord.gg/X3jU4djxUKCheck out Logan's newsletter:https://thestratbook.ggSubscribe to the pod:https://readtldr.gg/podcastJoin +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests:https://twitter.com/AN1MOCS2https://twitter.com/novaHdesignEpisode edited by:https://x.com/CharlinhoCSThumbnail Jazz by:https://twitter.com/jameshserpaInterested in advertising with us? Reach out to crew[a]readtldr.comchapters00:00 Intro01:00 Take of the week06:15 Valve nerf triple boosts08:00 Anubis needs to go10:00 PGL Astana review: PARIVISION, G229:10 PGL Astana review: FURIA, magic35:20 The HEROIC tweet39:15 PGL Astana review: MOUZ, Spirit, Falcons01:00:05 IEM Atlanta review01:15:30 Razed picks: Cologne01:17:50 Kyxsan speaks on being kicked01:22:55 CAC 2026 Preview

Your practice is stuck because you don't have enough Qualified Leads to take you to the next level.  In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the right time. Through the lens of the Theory of Constraints, they reveal why marketing struggles are rarely solved by simply “doing more marketing” and instead require deeper clarity around purpose, messaging, ideal patient profiles, and measurable systems. From refining the market message that cuts through the noise to understanding Marketing Spend, CAC (Cost to Acquire a Customer) and “Buyer Readiness”, this episode provides a strategic framework for chiropractors who want to stop spraying and praying and start building predictable attraction systems that scale influence, income, and patient impact. In This Episode You Will: Understand why attraction constraints are often the hidden bottleneck in practice growth. Discover how purpose, mission, and vision shape effective marketing systems.  Learn how to create messaging that cuts through marketplace noise and increases readiness.  Clarify the difference between random marketing activity and measurable lead generation.  See how metrics like CAC and LTV create confidence, scale, and strategic decision-making.   Episode Highlights 01:44 - Identify how one primary constraint can quietly suppress growth across an otherwise healthy practice. 03:54 - Discover why true transformation begins when education unlocks awareness rather than simply delivering information. 05:28 - Recognize how unresolved attraction constraints keep practices stuck even when effort and intention remain high. 08:16 - Explore why great coaching often reveals hidden solutions that were already within reach. 11:12 - Clarify why the problem behind the problem must be solved before marketing tactics can produce meaningful growth. 14:23 - Uncover how defining an ideal client profile changes the precision and effectiveness of attraction strategies. 16:36 - Examine the three-part messaging equation required to cut through marketplace noise and create urgency. 18:06 - Reveal how trust-building systems increase patient readiness long before a conversion conversation begins. 20:38 - Differentiate between inconsistent marketing activity and the disciplined repetition required to create momentum. 27:31 - Understand why data-driven marketing eliminates stress and creates confidence in scaling patient acquisition. 28:43 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Elevate Marketing please visit: https://goelevatemarketing.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

In this episode of One in Ten, host Teresa Huizar welcomes Irish Burch, a longtime Children's Advocacy Center leader and mentor, to discuss “imperfect” leadership as learning and service. Irish recounts her path from CPS investigator to forensic interviewer, then into leadership roles culminating as CEO of the Dallas Children's Advocacy Center, emphasizing that being great at a job doesn't automatically translate to leading people. Irish shares advice for emerging leaders about balancing mission service with personal development, preventing burnout by maintaining life outside work, and her next season focused on coaching, speaking, and sustaining leaders under pressure while building broader public support for CACs.  Time Stamps: Time. Topic 00:00 Leadership Myths Busted 01:36 Irish Leadership Journey 03:53 Grounded by Faith Community 05:01 Weight of Mission Work 07:47 Imperfect Human Centered 10:18 Burden and Blessing 13:05 Advice for Emerging Leaders 15:58 Radical Transparency Myth 19:47 Leading Through Influence 23:38 Hiring for Collaboration 26:02 Systems Change Decisions 27:58 Learning on the Fly 28:59 Grace Over Perfection 32:21 Myth of Great Leaders 37:27 Vision for CAC Future 39:39 Next Season and Speaking 42:13 Staying Healthy in the Work 45:55 Burnout and Identity 51:23 Closing Gratitude and Farewell Resources:Irish Burch CompanySupport the showDid you like this episode? Please leave us a review on Apple Podcasts.

Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer.There's a difference. A product can have excellent front-end economics and still be filling your database with people who buy once and never come back. The ROAS looks good. The CAC looks manageable. But six months later, the repeat purchase rate is telling a different story.The brands getting this right do three things differently.In this playbook, based on a conversation with Sam Moore, founder of PYRA, we cover three things ecommerce operators need to know about building a hero product as an entry point to the brand:Choose the hero product on purpose. Most brands stumble into it by accidentThe gap between purchase one and purchase two is where most brands lose the customerIf the hero product only gets bought once, build the ecosystem around itConnect with Sam Moore Explore PYRASubscribe to the Add To Cart newsletterConnect with Nathan Bush on LinkedInJoin the Add To Cart Community 

Most edible gifting businesses don't work at scale, the logistics are brutal, the margins get squeezed, and the moment quality slips, the whole experience breaks. Rachel Solomon Fascitelli built Boarderie anyway, and it worked.  Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Rachel to unpack how a finance background, a COVID pivot, and an obsession with operational precision turned a 2,000 square foot commissary kitchen into one of the most impressive D2C food businesses in America. * A category nobody else wanted — and exactly why she chose it. Rachel saw what others missed: a $100+ year-old edible gifting category that had never been innovated on, wide open for a founder willing to do the hard operational work to get there. * Profitable from day one, on purpose. With a finance mind running the growth engine, Boarderie was never going to be a "grow now, profit later" story. Rachel treated the ad account like a trading account — efficient CAC, disciplined spend, and a relentless focus on the bottom line from the very beginning. * Premium execution is an operations story, not a branding story. Shipping 35,000 handmade boards a day during peak season, with FedEx turning planes around in Memphis to keep up — the wow moment customers experience starts hours before the box ever opens. * Bootstrap founders learn what funded founders often don't. When there's no safety net, you have no choice but to figure it out. Rachel's team did every job themselves — paid media, content, logistics, production — before hiring anyone to do it for them. * Don't build for the coastal bubble. Build for the country. Rachel's sharpest advice for founders: stop chasing what's trendy in New York and LA, and start asking what the rest of America actually needs. That's where the real white space lives. Join us in listening to this episode for one of the most practically useful founder conversations we've had in a while. Rachel doesn't just inspire — she gives you a framework.   From bootstrapping to Shark Tank to scaling dessert as a second category, this is a masterclass in what it really takes to build a profitable, operationally excellent consumer brand.  For more on Boarderie visit: https://boarderie.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

David Bell, co-founder of Idea Farm Ventures and early investor behind Warby Parker, Harry's, and Diapers.com, and CJ break down how consumer investing works. They cover why durable consumer companies require more than clean unit economics, how to apply SaaS-style thinking to businesses without contracts, and why the best opportunities often live in boring gray space.—SPONSORS:EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj—Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/david-bell-086820/Company: https://www.ideafarmventures.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro3:16 Edge: economics and psychology5:21 Best ideas in boring gray space5:41 Functional, emotional, and symbolic value7:08 Grüns gummies and divisibility9:02 Sponsors — EY | SpendHound | Brex12:31 Ideation: personal pain vs. market analysis13:17 Diapers.com and the Starbucks origin story16:00 Warby Parker: asking why16:33 LTV to CAC in D2C18:02 Retention math: 85 to 90% can double LTV19:00 Milkman and recurring vs. reoccurring20:42 Trust economics22:38 Warby stores boost online sales22:58 Sponsors — Aleph | RightRev | Rillet26:12 Away store as advertising27:46 Warby discovery: dots on a map30:10 Home try-on word of mouth value32:09 D2C unit economics mistakes34:55 Innovating on distribution35:50 Touchland in Sephora: right channel, right signal37:00 Capital allocation: margin and low CAC first39:18 Sequencing: people, brand, then inventory40:58 Product vs. brand: the 8x10 thought experiment42:23 Consumer monetization shifts45:45 The gravity framework50:32 Isolation principle: most underused lever52:36 Working backwards from exit at day zero57:23 What if your business isn't venture scale?59:32 Book plug: Founders Gold1:00:25 Credits

Subscribe to DTC Newsletter - https://dtcnews.link/signupFull Glass Wine Co.Neha Kumar joins the podcast to break down how Full Glass Wine Co. acquired 7 DTC wine companies, integrated them under one operating system, and scaled to a $200M platform in under two years.This wasn't a “buy brands and hope” strategy. Neha explains how COVID-era DTC brands overbought inventory, ignored unit economics, and optimized for growth over profitability — creating one of the biggest acquisition opportunities in modern ecommerce.For DTC founders scaling from $5M–$50M who want to improve retention, fix unit economics, and build operational leverage across brands.Inside the episode:Why subscription models quietly broke a lot of DTC wine businesses The exact operational changes Full Glass uses to make acquisitions profitable in 60–120 days How they centralized shipping, finance, SMS, and retention while preserving each brand's identity Why retention, not acquisition, became the core growth engine The hidden downside of emailing subscription customers too often How Wink's 7M-email quiz funnel became a massive acquisition asset Why customer segmentation matters more than product assortment in brand acquisitions The “three legs of the tripod” framework for building durable DTC companies: marketing, finance, and operations Neha's “Year of Yes” mindset shift inspired by Willy Wonka that changed how she built companies Who this is for:Operators, retention marketers, DTC founders, PE-backed ecommerce brands, acquisition entrepreneurs, and anyone trying to scale profitably after the cheap-CAC era ended.What to steal:Move from monthly shipments to higher-AOV quarterly bundles to fix shipping economics Centralize infrastructure, not brand voice Treat retention like the business engine, not an afterthought Timestamps:0:00 Intro to Full Glass Wine Co2:18 Why DTC wine brands struggled after COVID6:12 How Winc collapsed from inventory overload8:05 The 3-part formula for profitable DTC brands10:05 What Full Glass looks for in acquisitions13:05 Centralizing customer service across wine brands15:02 Building brands around customer identity17:42 The Willy Wonka “year of yes” mindset21:58 What happens after acquiring a company24:45 Why subscription models don't work for wine29:12 Storytelling vs transactional retention emails32:18 How Full Glass approaches retention marketing35:05 Managing inventory and cash flow in wine37:15 Trusting intuition as an operator40:18 How Full Glass is using AI internally42:05 Are the next generation of entrepreneurs ready?45:00 What's next for Full Glass Wine CoSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Vous aimez notre peau de caste ? Soutenez-nous ! https://www.lenouvelespritpublic.fr/abonnementUne émission de Philippe Meyer, enregistrée au studio l'Arrière-boutique le 7 mai 2026.Avec cette semaine :Akram Belkaïd, journaliste au Monde diplomatique.Jean-Louis Bourlanges, essayiste, ancien président de la Commission des Affaires étrangères de l'Assemblée nationale.Béatrice Giblin, directrice de la revue Hérodote et fondatrice de l'Institut Français de Géopolitique.Michaela Wiegel, correspondante à Paris de la Frankfurter Allgemeine Zeitung.LES ACCOINTANCES DU MEDEF AVEC LE RNDepuis au moins deux ans – notamment depuis la campagne des législatives de 2024 – les sphères patronales se voient reprocher d'être bienveillantes à l'égard du Rassemblement national. Une critique nourrie par les contacts de plus en plus fréquents que des mouvements d'employeurs et des responsables de groupes internationaux établissent avec le parti de Mme Le Pen. Quelques jours après le dîner de Marine le Pen avec des patrons du CAC 40, le bureau du Medef a reçu le 20 avril pour la première fois officiellement à déjeuner le président du RN, Jordan Bardella. Une réunion qui s'est tenue en présence de son président Patrick Martin, mais aussi des dirigeants des grandes fédérations professionnelles, des banques, du bâtiment, des travaux publics, ou encore de la métallurgie.Le débat est ouvert au sein du patronat sur l'opportunité de telles rencontres. Le positionnement du premier mouvement d'employeurs a évolué depuis vingt ans. Lorsque Laurence Parisot était la présidente du Medef entre 2005 et 2013, la doctrine du cordon sanitaire prévalait. En 2019, un changement d'approche avait été envisagé : Geoffroy Roux de Bézieux, le numéro un de l'organisation à l'époque, souhaitait convier Marion Maréchal Le Pen à un débat pendant les universités d'été du Medef, mais il y avait finalement renoncé, devant le tollé suscité par ce projet. Aujourd'hui, les relations se sont normalisées car, pour Patrick Martin et de nombreux autres patrons, il est impossible de tenir à distance la formation qui a le groupe le plus étoffé à l'Assemblée nationale.Pascal Demurger, directeur général de la compagnie mutualiste MAIF, s'est élevé dans Le Monde contre ce rapprochement, et dénonce « une erreur tactique et une illusion politique d'imaginer pouvoir influer sur une idéologie aussi radicale. »À un an de la présidentielle, il ressort de ces rencontres, que le programme économique du RN est loin de convaincre les milieux d'affaires. Le parti à la flamme se défend de tout renoncement à son programme économique, qui, sur des sujets comme l'Union européenne, la réforme des retraites, l'immigration de travail, restent profondément urticants aux yeux des milieux d'affaires.LE RETRAIT DES TROUPES AMÉRICAINES D'ALLEMAGNELe Pentagone a annoncé le 1er mai le retrait de 5.000 des militaires américains d'Allemagne d'ici un an, soit 15 % des effectifs des 36.000 soldats stationnés Outre-Rhin. Concrètement, une brigade de combat doit quitter le territoire allemand, et un bataillon d'artillerie longue portée, prévu de longue date, ne viendra finalement pas. L'objectif affiché est de revenir à un niveau de présence « pré-2022 », c'est-à-dire avant le renforcement décidé après l'invasion de l'Ukraine. Cette décision de Donald Trump intervient après des tensions avec le chancelier Friedrich Merz sur la stratégie américaine en Iran et vise aussi l'Italie et l'Espagne. « Que des troupes des Etats-Unis se retirent d'Europe et d'Allemagne était attendu », a réagi le ministre allemand de la Défense, Boris Pistorius, tout en soulignant que la présence de soldats américains en Europe et en Allemagne servait de « dissuasion collective » et était « dans l'intérêt » de l'Allemagne comme des Etats-Unis. Outre-Atlantique, les chefs de file des commissions des forces armées du Sénat et de la Chambre des représentants s'inquiètent, malgré tout, d'un « mauvais signal envoyé à Vladimir Poutine » et suggèrent de redéployer ces troupes plus à l'est de l'Europe. En 2020, lors de son premier mandat à la Maison-Blanche, exaspéré par le faible niveau des dépenses de défense de l'Allemagne et par son soutien au gazoduc Nord Stream 2, Donald Trump avait déjà déclaré qu'il réduirait d'un tiers les effectifs américains sur place. Le président Joe Biden avait finalement gelé ce projet en février 2021, avant de l'annuler officiellement.L'Allemagne constitue le pays clef du dispositif militaire américain en Europe. Elle abrite à Stuttgart le Commandement suprême des forces américaines en Europe (Eucom) ainsi que le Commandement des forces américaines en Afrique (Africom). Le plus grand terrain d'entraînement militaire américain à l'étranger se trouve près de Grafenwöhr, en Bavière et c'est aussi en Allemagne, à Landstuhl (Rhénanie-Palatinat), qu'est installé le plus grand hôpital militaire américain en dehors des États-Unis. Enfin, l'énorme base aérienne de Ramstein en Rhénanie-Palatinat a joué un rôle logistique clef dans la guerre avec l'Iran. Ces implantations ne se limitent plus à une logique de présence symbolique ou de dissuasion, mais constituent des points d'appui opérationnels majeurs pour Washington : des plateformes avancées, mais aussi des hubs logistiques indispensables à la conduite des interventions américaines en Irak, en Afghanistan, et plus récemment vers l'Iran.Les dirigeants européens doutent de plus en plus de la possibilité d'une intervention américaine en cas d'attaque de leurs territoires. Désormais, « il faut sans aucun doute renforcer la dimension européenne au sein de l'OTAN », a rappelé, lundi, Keir Starmer, le premier ministre britannique. Défendu de longue date par Paris, le renforcement du « pilier européen » de l'Alliance est désormais partagé par de nombreux alliés, dont Berlin, Londres, La Haye et Stockholm.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.frHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Text Dr. Lenz any feedback or questions Chronic Illness, Hidden Heart Risk, and the Coronary Artery Calcium (CAC) ScoreDr. Michael Lenz, a clinical lipidologist, explains that chronic illnesses involving pain, inflammation, or central sensitization (e.g., rheumatoid arthritis, lupus, fibromyalgia) can silently increase long-term risk of heart attack, stroke, and cardiovascular death—sometimes doubling or tripling risk—through systemic inflammation, stress-hormone-driven autonomic strain, and associated factors like obesity, tobacco/substance use, and inflammatory diets. He argues standard LDL-based risk calculators can miss this “invisible” danger and discusses advanced assessment, focusing on the coronary artery calcium (CAC) score: a brief, non-contrast CT scan that measures calcified plaque as proof of coronary disease. Citing the MESA study, he describes the predictive value of CAC, including “power of zero,” outlines score ranges and implications, notes limitations such as soft plaque, and urges viewers to discuss CAC, statins, lifestyle, and additional blood tests with their doctor.00:00 Chronic Illness Hidden Heart Risk02:10 Invisible Threat Explained03:50 UK Biobank Wake Up Call04:11 How Damage Builds Up06:20 Why Standard Tests Miss It08:21 CAC Scan That Changes Everything10:13 MESA Study Power of Zero12:32 Understanding Your CAC Score17:04 Treatment and Lifestyle Battle Plan18:51 Take Back Control Closing Support the showWhen I started this podcast and YouTube Channel—and the book that came before it—I had my patients in mind. Office visits are short, but understanding complex, often misunderstood conditions like fibromyalgia takes time. That's why I created this space: to offer education, validation, and hope.  If you've been told fibromyalgia “isn't real” or that it's “all in your head,” know this—I see you. I believe you. This podcast aims to affirm your experience and explain the science behind it. Whether you live with fibromyalgia, care for someone who does, or are a healthcare professional looking to better support patients, you'll find trusted, evidence-based insights here, drawn from my 29+ years as an MD.Please remember to talk with your doctor about your symptoms and care. This content doesn't replace per...

In this podcast, Greg Voisen sits down with Dr. Stephen Fenton, author of The 5 CH Lifestyle: Lower Your Cholesterol Without Medication, Reduce Your Risk of Heart Attack and Achieve Long-term Wellness, to reveal why traditional medicine often misses the silent warning signs of heart disease. Dr. Fenton explains how the "Five CHs"—Chops, Cheese, Chips, Chicken Skin, and Chocolate—contribute to plaque buildup and why a simple CAC heart scan is more effective than standard risk calculators. Listeners will learn how to identify hidden risks, use the "Miserable Month" challenge to slash cholesterol, and adopt a holistic "Chill, Chat, and Chuckle" lifestyle to potentially reverse arterial damage and achieve lasting health.

Podcast Hosts:Grant Broggi: Marine Veteran, Owner of The Strength Co. and Starting Strength Coach.Jeff Buege: Marine Veteran, Outdoorsman, Football Fan and LifterTres Gottlich: Marine Veteran, Texan, Fisherman, Crazy College Football Fan and LifterJoin the Slack and Use code OKAY:⁠https://buy.stripe.com/dR6dT4aDcfuBdyw5ks⁠Check out BW Tax: ⁠https://www.bwtaxllc.com⁠BUY A FOOTBALL HELMET:⁠⁠⁠⁠https://www.thestrength.co/mrhelmet/?utm_source=The+Okay+Podcast&utm_medium=Podcast&utm_campaign=Okay_Pod⁠In Episode 108 of The Okay Podcast, Grant, Jeff, and Tre dive into everything from the most painfully accurate military staff brief ever conducted to garage gym dad life, NHL playoff heartbreak, reserve bureaucracy disasters, and the chaos of balancing lifting with family life. The boys break down the 50 Cal Challenge leaderboard, rant about CAC card nightmares and spam calls, revisit No Country For Old Men, and talk through why consistency matters more than perfect programming when it comes to training as a busy dad. Equal parts military humor, strength culture, and smoke-pit-style conversation, this episode is pure Okay Podcast chaos from start to finish.Timestamps:00:00 - Intro04:38 - Greatest Staff Brief of All Time16:19 - Outlying Stations20:12 - Sports Talk33:09 - Tre's Lifting Update, Dad Training Schedule42:22 - 50 Cal Challenge48:55 - Strength Co. Baptisms51:08 - ID Madness58:15 - No Country For Old Men01:02:07 - Spam Calls01:04:44 - Training When Sick, Grant Changes His Mind01:15:15 - Saved Rounds

Every B2B marketer knows the funnel concept is broken. Yet that same model your team is being measured on right now was invented in 1898, and it's surviving because nobody at the top has been given permission to use anything else.Carolyn and Amber react to a recent article in Adweek from Professor Mark Ritson, where he calls the funnel the "cockroach of marketing concepts", a 128-year-old model that has outlived every attempt to replace it. They break down why every critique fails to land, and why the real problem isn't the funnel. It's the classrooms teaching it, the boards demanding it, and the marketers who can't challenge it without risking their careers.Topics covered in this episode:Why a model from 1898 still anchors how B2B companies measure marketing in 2026The gap between what the funnel was designed to do (a market snapshot) and what it's used for (SQL-to-opp conversion, MQL targets)Why every "funnel is dead" critique fails to kill it, and who actually keeps it aliveThe Amazon "full funnel campaigns" moment, and what it says when even the best companies are still using the languageWhy a snapshot in time tells you nothing about where to move budget, why CAC is up, or what to do when pipeline missesIf you've tried to kill the funnel inside your own org and watched it survive every conversation, this is the episode. The cockroach isn't the funnel. It's the system that keeps demanding it.-----------------------------------------------------Want answers now?

You're running appointments, closing deals—and still losing money. Not because of pricing. Not because of demand. Because you're not asking. Most CEOs measure marketing ROI. Almost none measure relationship ROI. That gap shows up as rising acquisition costs, lower conversion efficiency, and compressed EBITDA—deal by deal. Referrals don't behave like marketing channels. There's no CAC, no trust barrier, no ramp time. But without a system—pre, during, post, and follow-up—they never materialize. So the business keeps paying to replace what it already earned. The cost isn't theoretical. It's already in your numbers—missed referrals on closed deals, ignored opportunities on lost ones, and no structure to capture either. Neil Reich from Care Connect Agency built a referral-driven model inside a competitive insurance market—where retention, cross-sell, and referrals compound into predictable, higher-margin growth most companies never unlock. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 picks up exactly where I left Bisu — on why a 7-year-old audio platform is releasing a theatrical film on May 8. From there, we go everywhere. Bisu's actual journey from a small village in Shekhawati to Bandra. The "full equation" view of metrics. Why saying no requires more work than saying yes. Why most of his learning comes from iterations, not books. And, in his closing answer, a quietly devastating line about the startup ecosystem itself.If you haven't heard Part 1 yet, please go back and start there first.Chapter list01:02 — Indian Institute of Zombies: why theatrical, why in-house, why AI in the pipeline. The decision-making cadence behind it01:08 — "Your vision grows with you." How the original vision changed from "premium storytelling for Bharat" to something larger01:10 — Bathoth → Shekhawati → IIT Jodhpur → Bandra. Studying in Hindi until Class 10, then +2 in Hindi, then English at IIT01:18 — The discipline of saying no. Why nos require more work than yeses, and why nos are usually the better answer01:19 — "The full equation." Why CAC alone is meaningless; why he tracks revenue, CAC, LTV and cohort profit together. The two real metrics: equation health and engagement01:21 — Numbers beyond a limit give you an illusion. "Don't go deeper in the data — keep your life simple."01:21 — Co-founders, span of control, how the four-way role split actually got sorted01:22 — How Bisu learns: most of it from doing and iterations; books help him articulate what the iterations have already taught him01:25 — Pet phrases at work — "build it like a business, not a startup" — and what management style his colleagues would say he has01:28 — Biggest value add as Bisu, not as CEO. The Uber-power-user analogy01:29 — When did he change his mind about managing people? Going from technical-first to people-first01:34 — Hiring: the open-ended questions Bisu actually asks when he meets potential leaders01:36 — What motivates and drives him on a daily basis01:42 — Family, parenting, and the village memory of his grandmother telling stories by oil lamp in the evenings — the original storyteller in his life01:45 — The personal questions: which morning of the week, how he spends weekends, what a productive day looks like, sleep01:46 — On a scale of 1 to 10, how Bisu rates himself as a CEO01:51 — The closing thought. Would the average Kuku FM subscriber actually want to listen to a two-hour interview with the CEO of Kuku FM? "We live in a bubble. The startup ecosystem feels that the world thinks what we think. It doesn't."01:53 — GoodbyeThings mentioned in Part 2People: Vinod Kumar Meena, Vikas Goyal (co-founders); Kunj Sanghvi (Kuku's Content Head, previously on Two by Two and Zero Shot); the Dalal brothers (script of Indian Institute of Zombies — Hussain and Abbas Dalal of Brahmāstra / Farzi); Gaganjeet Singh and Alok Dwivedi (directors); Bisu's grandmotherPlaces: Bathoth (village in Shekhawati, Rajasthan); IIT Jodhpur; BandraConcepts: the full equation — Bisu's name for treating CAC, revenue, LTV and cohort profit as one calculation, not separate metrics; content is the only product; vision grows with you To listen to all of First PrinciplesIf you'd like to listen to all 54 First Principles episodes — that's close to 110 hours of conversations with founders and leaders building India's most interesting companies — please subscribe to The Ken directly, or to our premium channel on Apple Podcasts.

“The awareness of how lifestyle, diet, and exercise affect us is mind-blowing.” Dr. Giovanni Campanile and Dr. Sandra Cammarata are the founders of CorAeon, the only functional medicine practice founded and led by a husband-and-wife team. Campanile is a Harvard-trained functional cardiologist, Associate Professor of Medicine at Rutgers, New Jersey Medical School, and former cardiologist for the President of the United States, George H.W. Bush. Cammarata is a Tufts-trained functional psychiatrist with 36 years of experience and multiple Castle Connolly Top Doctor honors. Together, they treat cardiovascular health and mental well-being as one inseparable system. They are co-authors of The Sicilian Secret Diet Plan and hosts of the podcast The Rest is Health. 00:00 - The mind-body approach to heart health 03:01 - How relationships predict lifespan 05:18 - The Monday morning heart attack 09:13 - Where healthy people get tripped up 13:02 - Visceral fat & body composition testing 15:28 - Biomarkers beyond cholesterol 23:25 - The problem with a zero CAC score 25:09 - Medications for heart disease risk 28:22 - When stress is the real driver 31:46 - EXO Mind & magnetic brain stimulation 35:34 - The problems with traditional cardiology 41:00 - The benefits of sauna therapy 44:46 - The hidden epidemic: insulin resistance 47:57 - The future of heart health Referenced in the episode:  Harvard longevity study: https://www.adultdevelopmentstudy.org/  This podcast is sponsored by CorAeon, the only functional medicine practice created by a functional cardiologist and functional psychiatrist team for a true mind-body approach. Learn more at coraeon.com.  We hope you enjoy this episode, and feel free to watch the full video on YouTube! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Cholesterol Code is a gripping new documentary from Jennifer Isenhart that challenges one of medicine's most entrenched beliefs. Following Dave Feldman's unexpected health journey, the film dives into the controversy around cholesterol, uncovering new research and raising a powerful question: what if we've misunderstood it all along? In this episode, Dr. Tro, Jennifer, and Dave talk about… (00:00) Intro (02:39) How the upcoming documentary film, The Cholesterol Code, came to be and how Jen crafted the film to be accessible to a wide audience (08:06) How Jen turns scientific data into an engaging film (15:33) The effort and passion Dave Feldman has poured into his research (17:49) Why YOU should watch this film (Jen's answer) (22:37) How Dave went from a curious software engineer to being one of the main forces driving research on cholesterol and metabolic disease (26:24) Coining the term 'lean mass hyper-responder' and founding the Citizen Science Foundation (31:19) Dave Feldman's critics and how to push back against dogmatic medical authoritarianism (44:29) The good and the bad of cholesterol (01:00:36) LDL, ApoB, and plaque progression (01:06:36) Why YOU should watch The Cholesterol Code (Dave's answer) (01:08:06) CAC, CCTA, ApoB, and LDL levels (01:14:08) Medications that reduce arterial plaque (01:16:19) Arterial plaque and the keto diet (01:26:23) The biggest myths that were dispelled in The Cholesterol Code film (01:29:27) Medical professionals who have come around to Dave and Jen's perspective on cholesterol (01:33:32) Outro For more information, please see the links below. Thank you for listening! Links: Please consider supporting us on Patreon: https://www.lowcarbmd.com/ Resources Mentioned in this Episode: THE CHOLESTEROL CODE (documentary film): https://cholesterolcodemovie.com/the-film/ Jennifer Isenhart: The Cholesterol Code (film): https://cholesterolcodemovie.com/the-film/ Fat Fiction (film): https://fatfiction.movie/our-story Dave Feldman: The Cholesterol Code (film): https://cholesterolcodemovie.com/the-film/ Cholesterol Code (website): https://cholesterolcode.com/ X: https://x.com/realDaveFeldman Citizen Science Foundation: https://citizensciencefoundation.org/ Own Your Labs: https://ownyourlabs.com/ Dr. Brian Lenzkes:  Website: https://arizonametabolichealth.com/ Twitter: https://twitter.com/BrianLenzkes?ref_src=twsrc^google|twcamp^serp|twgr^author Dr. Tro Kalayjian:  Website: https://toward.health Twitter: https://twitter.com/DoctorTro IG: https://www.instagram.com/doctortro/ Toward Health App Join a growing community of individuals who are improving their metabolic health; together.  Get started at your own pace with a self-guided curriculum developed by Dr. Tro and his care team, community chat, weekly meetings, courses, challenges, message boards and more.  Apple: https://apps.apple.com/us/app/doctor-tro/id1588693888  Google: https://play.google.com/store/apps/details?id=uk.co.disciplemedia.doctortro&hl=en_US&gl=US Learn more: https://toward.health/community/