A Break with Bret & Bryan

Follow A Break with Bret & Bryan
Share on
Copy link to clipboard

A Break with Bret and Bryan - a weekly 10 minute show providing valuable insights for online marketers.

Break with Bret and Bryan


    • Oct 28, 2014 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13m AVG DURATION
    • 202 EPISODES


    Search for episodes from A Break with Bret & Bryan with a specific topic:

    Latest episodes from A Break with Bret & Bryan

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 28, 2014 16:00


    In this week's episode the guys share their takeaways from Author 101 University and Traffic Genesis Live, the two events that they attended this past weekend.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 21, 2014 18:00


    The guys are off to two separate events in a couple of days so the focus this week is on how you can get the most out of attending a live event. Are you there to learn, to network, to sell, or something else?

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 14, 2014 12:00


    So you're coming out with a new book? Congratulations! So what do you need to get done before that book comes out? In this week's episode the guys discuss some of the things you've got to tackle before that book is released.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 7, 2014 16:00


    Pricing your info products is an issue many information marketers struggle with. Is it all about maximum revenue or is it about getting more people into your funnel? In this week's episode the guys dive into the numerous aspects of pricing.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Sep 30, 2014 15:00


    One of the bigger mistakes authors make is not knowing their numbers. What numbers you ask? Well, tune in this week as Bret Ridgway covers some a smorgasboard of some of the more important numbers an author needs to know.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Sep 23, 2014 18:00


    If you're an author there are at a minimum two key web properties you should own. In this week's episode the guys discuss what these two properties are and other considerarations related to website domains.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Sep 16, 2014 11:00


    Is a new generation of optin boxes on the way? Armand Morin thinks so, and in this week's episode the guys give their thoughts on where Armand thinks optin boxes are headed.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Aug 26, 2014 16:00


    Live events are a great way to build your platform, but they can be filled with pitfalls. If you're hosting a multi-speaker event one of the biggest questions you need to answer is how are you going to handle the money? In this week's episode the guys talk back of the room issues.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Aug 19, 2014 17:00


    In this week's episode the guys discuss ways to write a book without writing a book and some of the key mistakes that authors make.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Aug 12, 2014 14:00


    Handling the money at multi-speaker events can be a real challenge for event promoters. In this week's episode the guys discuss the pros and cons of various approaches.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Aug 5, 2014 16:00


    Let me tell you a story about... copywriting. In its purest form copywriting is about great storytelling. And in this week's episode the guys will be talking about copywriting and the importance of weaving great storytelling into your copy, whether it's email copy, a video script, websites sales copy or anything else. They'll look at email copywriting, video script copywriting, sales letter copywriting and more.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jul 29, 2014 18:00


    Today Bryan is flying solo and sharing different resources that both he and Bret use to improve their business

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jul 22, 2014 17:00


    Speaking is a tremendous way to build your platform as an information marketer. Yet, it's a world few info marketers really understand well. In this week's episode the guys discuss live events and share what they've learned from being involved with hundreds of events over the last 15 years.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jul 15, 2014 17:00


    In this week's episode the guys discuss the primary means by which they built a multi-million dollar company.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jul 8, 2014 16:00


    In this week's episode the guys revisit the issue of "Stick Strategies" for information products. What are the things you can do to make sure your product isn't returned for a refund?

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jul 1, 2014 15:00


    In this week's episode the guys discuss optin pages. Are they still a viable list building tool these days and, if yes, how do you best optimize their use?

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jun 24, 2014 14:00


    There are many reasons to write a book, but are they the right reasons to write? In this week's episode the guys discuss why many authors write a book for the wrong reason and their opinion of the right reasons to write a book.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jun 17, 2014 15:00


    When you're getting started with an information marketing business you may need a shopping cart. Or you may not. Which is it? In this week's episode the guys discuss the pros and cons of shopping carts and preview tomorrow's more in depth dive webinar on the topic.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jun 10, 2014 15:00


    Audio products are still a great way to break into the information products industry. In this week's episode the guys talk about the pros and cons of audio product, some of the resources you need and preview tomorrow's special webinar where they'll do a deeper dive into the topic. For more info on the webinar check out http://SpeakerFulfillmentServices.com/webinar

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jun 3, 2014 12:00


    "Do you have enough players to compete" is the title of a brilliant article by my good friend Scott Manning in this month's edition of his Million Dollar Methods magazine. It's a provocative title in today's ever challenging world of information marketing. In this week's episode the guys discuss their team and other thoughts about building a winning organization.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later May 27, 2014 14:00


    Information marketing is tougher then it's ever been in many ways. There is way more competition then ever before and getting people to keep and use your courses is a real challenge.That's why stick strategies are as important as ever. In this week's episode the guys revisit the subject of stick strategies and how you can use them for your benefit.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later May 20, 2014 11:00


    Is Email a dying marketing media? In this week's episode Bret Ridgway discusses two divergent viewpoints from two of the bigger names in information marketing - Dan Kennedy and Tom Antion.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later May 6, 2014 18:00


    If you're a speaker at an event how do you make sure you can have the maximum impact on the audience? In this week's episode the guys talk about a common problem with multiple speaker events - curriculum overlap.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Apr 29, 2014 14:00


    In this week's episode the guys discuss the concept of the "tripwire" in information marketing.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Apr 22, 2014 22:00


    In this final part of a four part series on creating a new information marketing business from scratch the guys talk about the nuts and bolts of your business and how everything comes together.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Apr 15, 2014 17:00


    In this part three of a four part series on creating a new information marketing business from scratch the guys talk about "product creation".

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Apr 8, 2014 18:00


    In this part two of a four part series on creating a new information marketing business from scratch the guys talk about "list building".

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Apr 1, 2014 21:00


    In this first part of a four part series the guys talk about Starting a New Business - the steps they would follow and the questions they'd want answered before forging ahead.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Mar 25, 2014 15:00


    There's no doubt that establishing yourself as an expert in your niche increases your credibility and makes it easier to sell. In this week's episode the guys discuss some of the different ways you can establish yourself as an expert.

    A Break with Bret and Bryan - Information Marketing Isnsight

    Play Episode Listen Later Mar 18, 2014 19:00


    We've talked on this show previously about how to make your physical information products more consumable - from books to audio programs to full-blown home study courses. But what if your product is strictly digital in nature? In this week's episode the guys share some strategies for improving the consumption of your digital products.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Mar 11, 2014 18:00


    Audio products are a fantastic way to get your first information products done. In this week's episode the guys talk about different ways to create audio products, some of the hardware and software they use, and factors you need to consider during the creation process.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Mar 4, 2014 12:00


    In traditional industries apprenticeship programs are dying, as it's getting harder and harder to get people to commit to a four year long training program. In the information and Internet marketing world of today there's a similar, but different, challenge. The entire industry changes quicker than every four years. So how do you shortcut the training process so you can increase your chances for success.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Feb 25, 2014 14:00


    There are a lot of moving parts to any information marketing business and you have to decide which of the hats you want to wear, which you're going to outsource, and which you're going to assign to a team member. For those tasks you decide to outsource or have someone on your internal team handle, how do you monitor the results? In this week's episode the guys share a first hand case study where the lack of accountability and control cost a company big bucks.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Feb 18, 2014 14:00


    When you're just starting out as an information marketer it's fairly common to accept only PayPal for the purchase of your products and services. But is this a good practice? In this week's episode the guys talk about how PayPal works compared with the taking of credit cards.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Feb 11, 2014 14:00


    We've all heard the phrase "Multiple Streams of Income", where the argument is diversity in your offerings protects your business should one area of your business drop. But we've also heard the argument that do one thing and focus all your efforts on doing that one thing exceptionally well. Which is a surer route to success? In this week's episode the guys share their thoughts on the multiple streams vs. single focus argument.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Feb 4, 2014 13:00


    There have been a lot of changes in the information marketing world over the last few years. In this week's episode the guys talk about where they see things are heading in info marketing.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jan 28, 2014 15:00


    There's no doubt that testing is critical to your online success, but what should you test? In this week's episode the guys talk about testing criteria and testing parameters for information marketers.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Jan 14, 2014 12:00


    Lead generation is critical to any information marketing business. So how will your customers find you? In this week's episode the guys talk about the entire lead generation process, using their own company, Speaker Fulfillment Services, as a case study.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Dec 31, 2013 16:00


    After a week's hiatus for the Christmas Holidays the guys return to their discussion of Pam Hendrickson and Mike Koenigs' special report "9 Reasons Businesses Fail."

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Dec 17, 2013 17:00


    In this week's episode the guys discuss a special report from Pam Hendrickson and Mike Koenigs titled "9 Reasons Businesses Fail."

    A Break with Bret and Bryan - Information Marketing insights

    Play Episode Listen Later Dec 10, 2013 10:00


    This week the guys discuss an article from Scott Manning titled "Are Your Investments Paying Off? where Scott lists the 7 things he feel you need to be investing in, every day, in your business.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Dec 3, 2013 14:00


    It's back to some of the basics as Bret Ridgway flies solo this week, sharing with you a few key concepts you must understand if you're going to succeed as an information marketer.

    A Break witsh Bret and Bryan - Information Marketing Insight

    Play Episode Listen Later Nov 26, 2013 12:00


    An interesting question came up recently on a coaching call for our Author 101 Online group. The listener asked "What should I write my book about?" We've all got so many life experiences and areas of expertise it can sometimes be tough to decide. In this week's episode the guys share their thoughts on choosing the subject of your book or information product.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Nov 19, 2013 15:00


    What makes up a strong affiliate program and communication with your affiliates? Today the guys go through what they are doing with Author 101 Online

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Nov 12, 2013 13:00


    Ever have more ideas than you know what to do with? We all do. That's why it's critical to "Prioritize to Maximize". In this week's episode the guys talk about their approach to the issue of overwhelm.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Nov 5, 2013 17:00


    Thinking about putting on your own events? One of the biggest challenges event promoters face if they're doing a multiple speaker event is managing their speakers. In this week's episode the guys share some of the things they've witnessed over the years from speakers at live events.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 29, 2013 13:00


    Just back in from Author 101 University in Las Vegas, this week the guys discuss their launch of Author 101 Online at the event along with other miscellaneous observations about live events in general.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 22, 2013 11:00


    It's often said that a confused mind never buys so you should offer only a buy/no buy choice. Yet others say you should offer good - better - best options on your products. Which is right? In this week's episode the guys share their thoughts on multiple vs. single offers.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 15, 2013 14:00


    Trial offers - should you use them for your product or service? In this week's episode the guys talk about different models of trial offers and the pros and cons of each model.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 8, 2013 16:00


    Freshly back from Armand Morin's WebCamp Live where the primary topic was recurring revenue models, including membership sites, in this week's episode the guys share some of their thoughts on various membership models.

    A Break with Bret and Bryan - Information Marketing Insights

    Play Episode Listen Later Oct 1, 2013 10:00


    Event season is fast approaching for the guys and in this week's episode the guys talk about how they feel you can get the most out of an event.

    Claim A Break with Bret & Bryan

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel