A Break with Bret & Bryan

In this week's episode the guys share their takeaways from Author 101 University and Traffic Genesis Live, the two events that they attended this past weekend.

The guys are off to two separate events in a couple of days so the focus this week is on how you can get the most out of attending a live event. Are you there to learn, to network, to sell, or something else?

So you're coming out with a new book? Congratulations! So what do you need to get done before that book comes out? In this week's episode the guys discuss some of the things you've got to tackle before that book is released.

Pricing your info products is an issue many information marketers struggle with. Is it all about maximum revenue or is it about getting more people into your funnel? In this week's episode the guys dive into the numerous aspects of pricing.

One of the bigger mistakes authors make is not knowing their numbers. What numbers you ask? Well, tune in this week as Bret Ridgway covers some a smorgasboard of some of the more important numbers an author needs to know.

If you're an author there are at a minimum two key web properties you should own. In this week's episode the guys discuss what these two properties are and other considerarations related to website domains.

Is a new generation of optin boxes on the way? Armand Morin thinks so, and in this week's episode the guys give their thoughts on where Armand thinks optin boxes are headed.

Live events are a great way to build your platform, but they can be filled with pitfalls. If you're hosting a multi-speaker event one of the biggest questions you need to answer is how are you going to handle the money? In this week's episode the guys talk back of the room issues.

In this week's episode the guys discuss ways to write a book without writing a book and some of the key mistakes that authors make.

Handling the money at multi-speaker events can be a real challenge for event promoters. In this week's episode the guys discuss the pros and cons of various approaches.

Let me tell you a story about... copywriting. In its purest form copywriting is about great storytelling. And in this week's episode the guys will be talking about copywriting and the importance of weaving great storytelling into your copy, whether it's email copy, a video script, websites sales copy or anything else. They'll look at email copywriting, video script copywriting, sales letter copywriting and more.

Today Bryan is flying solo and sharing different resources that both he and Bret use to improve their business

Speaking is a tremendous way to build your platform as an information marketer. Yet, it's a world few info marketers really understand well. In this week's episode the guys discuss live events and share what they've learned from being involved with hundreds of events over the last 15 years.

In this week's episode the guys discuss the primary means by which they built a multi-million dollar company.

In this week's episode the guys revisit the issue of "Stick Strategies" for information products. What are the things you can do to make sure your product isn't returned for a refund?

In this week's episode the guys discuss optin pages. Are they still a viable list building tool these days and, if yes, how do you best optimize their use?

There are many reasons to write a book, but are they the right reasons to write? In this week's episode the guys discuss why many authors write a book for the wrong reason and their opinion of the right reasons to write a book.

When you're getting started with an information marketing business you may need a shopping cart. Or you may not. Which is it? In this week's episode the guys discuss the pros and cons of shopping carts and preview tomorrow's more in depth dive webinar on the topic.

Audio products are still a great way to break into the information products industry. In this week's episode the guys talk about the pros and cons of audio product, some of the resources you need and preview tomorrow's special webinar where they'll do a deeper dive into the topic. For more info on the webinar check out http://SpeakerFulfillmentServices.com/webinar

"Do you have enough players to compete" is the title of a brilliant article by my good friend Scott Manning in this month's edition of his Million Dollar Methods magazine. It's a provocative title in today's ever challenging world of information marketing. In this week's episode the guys discuss their team and other thoughts about building a winning organization.

Information marketing is tougher then it's ever been in many ways. There is way more competition then ever before and getting people to keep and use your courses is a real challenge.That's why stick strategies are as important as ever. In this week's episode the guys revisit the subject of stick strategies and how you can use them for your benefit.

Is Email a dying marketing media? In this week's episode Bret Ridgway discusses two divergent viewpoints from two of the bigger names in information marketing - Dan Kennedy and Tom Antion.

If you're a speaker at an event how do you make sure you can have the maximum impact on the audience? In this week's episode the guys talk about a common problem with multiple speaker events - curriculum overlap.

In this week's episode the guys discuss the concept of the "tripwire" in information marketing.

In this final part of a four part series on creating a new information marketing business from scratch the guys talk about the nuts and bolts of your business and how everything comes together.

In this part three of a four part series on creating a new information marketing business from scratch the guys talk about "product creation".

In this part two of a four part series on creating a new information marketing business from scratch the guys talk about "list building".

In this first part of a four part series the guys talk about Starting a New Business - the steps they would follow and the questions they'd want answered before forging ahead.

There's no doubt that establishing yourself as an expert in your niche increases your credibility and makes it easier to sell. In this week's episode the guys discuss some of the different ways you can establish yourself as an expert.

We've talked on this show previously about how to make your physical information products more consumable - from books to audio programs to full-blown home study courses. But what if your product is strictly digital in nature? In this week's episode the guys share some strategies for improving the consumption of your digital products.

Audio products are a fantastic way to get your first information products done. In this week's episode the guys talk about different ways to create audio products, some of the hardware and software they use, and factors you need to consider during the creation process.

In traditional industries apprenticeship programs are dying, as it's getting harder and harder to get people to commit to a four year long training program. In the information and Internet marketing world of today there's a similar, but different, challenge. The entire industry changes quicker than every four years. So how do you shortcut the training process so you can increase your chances for success.

There are a lot of moving parts to any information marketing business and you have to decide which of the hats you want to wear, which you're going to outsource, and which you're going to assign to a team member. For those tasks you decide to outsource or have someone on your internal team handle, how do you monitor the results? In this week's episode the guys share a first hand case study where the lack of accountability and control cost a company big bucks.

When you're just starting out as an information marketer it's fairly common to accept only PayPal for the purchase of your products and services. But is this a good practice? In this week's episode the guys talk about how PayPal works compared with the taking of credit cards.

We've all heard the phrase "Multiple Streams of Income", where the argument is diversity in your offerings protects your business should one area of your business drop. But we've also heard the argument that do one thing and focus all your efforts on doing that one thing exceptionally well. Which is a surer route to success? In this week's episode the guys share their thoughts on the multiple streams vs. single focus argument.

There have been a lot of changes in the information marketing world over the last few years. In this week's episode the guys talk about where they see things are heading in info marketing.

There's no doubt that testing is critical to your online success, but what should you test? In this week's episode the guys talk about testing criteria and testing parameters for information marketers.

Lead generation is critical to any information marketing business. So how will your customers find you? In this week's episode the guys talk about the entire lead generation process, using their own company, Speaker Fulfillment Services, as a case study.

After a week's hiatus for the Christmas Holidays the guys return to their discussion of Pam Hendrickson and Mike Koenigs' special report "9 Reasons Businesses Fail."

In this week's episode the guys discuss a special report from Pam Hendrickson and Mike Koenigs titled "9 Reasons Businesses Fail."

This week the guys discuss an article from Scott Manning titled "Are Your Investments Paying Off? where Scott lists the 7 things he feel you need to be investing in, every day, in your business.

It's back to some of the basics as Bret Ridgway flies solo this week, sharing with you a few key concepts you must understand if you're going to succeed as an information marketer.

An interesting question came up recently on a coaching call for our Author 101 Online group. The listener asked "What should I write my book about?" We've all got so many life experiences and areas of expertise it can sometimes be tough to decide. In this week's episode the guys share their thoughts on choosing the subject of your book or information product.

What makes up a strong affiliate program and communication with your affiliates? Today the guys go through what they are doing with Author 101 Online

Ever have more ideas than you know what to do with? We all do. That's why it's critical to "Prioritize to Maximize". In this week's episode the guys talk about their approach to the issue of overwhelm.

Thinking about putting on your own events? One of the biggest challenges event promoters face if they're doing a multiple speaker event is managing their speakers. In this week's episode the guys share some of the things they've witnessed over the years from speakers at live events.

Just back in from Author 101 University in Las Vegas, this week the guys discuss their launch of Author 101 Online at the event along with other miscellaneous observations about live events in general.

It's often said that a confused mind never buys so you should offer only a buy/no buy choice. Yet others say you should offer good - better - best options on your products. Which is right? In this week's episode the guys share their thoughts on multiple vs. single offers.

Trial offers - should you use them for your product or service? In this week's episode the guys talk about different models of trial offers and the pros and cons of each model.

Freshly back from Armand Morin's WebCamp Live where the primary topic was recurring revenue models, including membership sites, in this week's episode the guys share some of their thoughts on various membership models.

Event season is fast approaching for the guys and in this week's episode the guys talk about how they feel you can get the most out of an event.