Podcasts about marketing insights

What if your biggest marketing obstacle isn't bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:20 Opportunity Assessment Limitations10:20 "Marketing Insights at Pepper & Hershey"12:07 Bringing Consumer Insight to Operations17:25 "Strategic Differentiation for Brand Growth"19:55 "Diagnostics to Strategy: Making Choices"24:41 Assessing Strategic Opportunities26:59 Brand Stretching Limits: Arm & Hammer31:55 Integrated Marketing Key to Success34:49 Ad Tech Mistakes and ROI Challenges37:24 Marketing Basics: Broad, Inclusive Reach==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer TruthIn this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger, launching the consumer app, and creating the BOLD Conference with speakers like Michelle Obama and Magic Johnson.Today, through Rocket Fuel Labs, she helps early and growth-stage companies build strategies that blend brand, demand, and culture for lasting growth.We cover:Why growth is built detail by detail — not through one silver bulletHow to diversify channels and avoid over-reliance on one platformWhy listening to your customers matters more than your assumptionsBalancing long-term brand building with short-term ROIUsing creativity and offsite brainstorming to solve growth challengesHow to approach partnerships strategically, even as a young companyWhat it really takes to prepare for IPO — discipline, tracking, and cross-team alignmentWhere AI adds value — and why human insight is still irreplaceable

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers.Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketing. From authentic storytelling to TikTok trends and brand loyalty (or the lack thereof), this conversation is loaded with lessons every marketer needs to hear.What you'll learn in this episode:Why authenticity isn't a buzzword for Gen Z—it's the baseline.How social media has reshaped the branding process What brands keep getting wrong when trying to market to younger audiences.Fresh strategies for engaging Gen Z in “sticky” ways. #GenZ #NextGenMarketing #GenZVoices #GenZMarketing #FutureOfMarketing #YouthCulture #MarketingTrends #BrandSchool MarketingInsights #BrandStrategy #DigitalMarketing #MarketingTips #BrandBuilding #MarketingStrategy #Marketing101 #ContentMarketing #AdvertisingLife #ShanitaSpeaksLLC

AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact.Key topics include:Why personalization at scale is essential.How startups fail without product-market fit.The importance of customer journey mapping.Legal challenges around AI-driven personalization.Insights from Amazon, Netflix, and Salesforce.How AI reduces support tickets and increases profitability.CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today's fast-moving digital landscape.Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA

  Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products.   She's a perfect example of what "outside of the industry leaders" can bring to the game!   In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries.   This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry!   Please like, comment and subscribe to help us reach more people.

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Send us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google's evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt, President of Cameron University, visits with Julie to discuss marketing plans, data-driven decision-making, and personal branding. Tune in for insights and career advice that will undoubtedly inspire your creative and marketing strategy skills!

What is the role of Social Media Marketing in Cultural Tourism? In this episode of the Obehi Podcast, Elham Haratinejad Torbati dives into the world of cultural tourism and the impact of social media marketing. Elham, an MSc student in Hospitality and Tourism Management, joins us from Birmingham, England, to share valuable insights on these dynamic topics. Tune in to discover what you need to know!

In this episode of the Super CMO Show, Srinjoy Das, a marketing leader with experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing. He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to authentically engage Gen Z audiences. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today's competitive landscape.About SrinjoySrinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign.5 Marketing Insights from Krafton's Srinjoy Das:

Welcome to a business focused episode of the Voiceover Gurus podcast with your host, Linda Bruno. This time, we're diving deep into the realm of email marketing tailored for voice actors. Joining us is Jonathon Grant, the founder of Legit Voices, who has created two groundbreaking platforms: VO Inbox and VO Leads. Jonathon shares his transformative journey from a shy tech executive to becoming a voiceover talent and entrepreneur. He sheds light on how these platforms help voiceover talents find clients effortlessly, with specially curated lists and email marketing strategies that remove the hassle of lead generation. In this episode, Jonathon also reveals the secrets behind designing an effective email sequence, dealing with the challenges of email marketing, and the importance of maintaining a focused marketing strategy. He offers valuable insights into the psychological hurdles voice actors face when marketing themselves and provides practical solutions for overcoming them. Learn about the flexible subscription models of VO Leads, the self-service platform, and the white-glove service approach of VO Inbox, where industry professionals manage all aspects of your email marketing campaign. This episode is a gold mine of information for both budding and seasoned voiceover artists eager to enhance their marketing strategies and expand their client base. Don't miss out as Jonathon and Linda explore the intricate web of marketing, from lead generation to building lasting professional relationships in the voiceover industry. Guests Bios: About Jonathon: Jonathon Grant is a voice actor who understands the craft, an entrepreneur who's built multiple businesses from the ground up, and a developer who builds tools he actually uses. Every product he creates—from curated lead systems to fully managed outreach—is designed to save time, reduce friction, and help other pros land work. He's also no stranger to the business world. With years in the C-suite and experience working with both private equity and public companies, Jonathon knows how to build for scale—but he still writes the code. Whether it's job sites, dating apps, weather tools, or cold email engines for VO talent, he builds to connect people with real opportunities. Visit: https://voinbox.com/ And: https://voleads.com/ We are honored to be listed in the top 30 of podcasts about Voiceover. Check out the list! https://podcast.feedspot.com/voice_over_podcasts/ FOR MORE INFO ON THE SHOW AND THE GURUS, PLEASE VISIT: Coaching Website: https://voiceover.guru/  and https://learnwiththegurus.com/ Linda Bruno Voice Actress  https://www.lindabruno.com Alyssa Jayson Actress and Musician http://www.alyssajayson.com Kevin Kilpatrick Voice Actor   https://kevinkilpatrick.com/ Join our Circle Community: https://the-voiceover-gurus.circle.so/home  

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Pierce, CEO & Co-founder of babelforce, a no-code platform for building and automating customer experience workflows, primarily focused on contact centers. --------------Episode's Chapters---------------- 00:00 - Meet the Guest: Pierce, CEO of babelforce 01:33 - The Evolution of AI and Contact Centers 06:21 - Challenges and Realities of AI Implementation 13:25 - The Value Proposition of babelforce 20:17 - Bootstrapping and Growth of babelforce 22:23 - Building the Platform: Early Days and Challenges 23:56 - Impact of AI and Technological Shifts 26:26 - Enterprise Sales and Marketing Strategies 30:26 - Event Management and Marketing Insights 33:32 - Zendesk Integration and Future Plans Pierce - https://www.linkedin.com/in/piercebuckley/ babelforce - https://www.babelforce.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode of Mudball Monday, the hosts dive into the excitement of link season with the upcoming Open Championship. They discuss their recent experiences with drinks, food, and reading, emphasizing the importance of electrolytes during the summer. The conversation shifts to the storylines surrounding the Open Championship, including the weather, scrappy players to watch, and the mental game of Rory McIlroy. They also explore the potential for older players to rise again and the chances of young guns breaking through. The episode wraps up with thoughts on the role of vibes in golf and final predictions for the tournament.Hope you all enjoy this conversation.Thanks for the support as always!Cheers, - The Tie GuysChapters:00:00 Welcome to Link Season03:05 Coffee and Kombucha Conversations06:00 Bagel and Wrap Reviews08:55 Marketing Insights and Word of Mouth11:49 Electrolytes and Hydration Tips14:55 Link Season Excitement17:59 Weather and Scrappiness Factors20:58 Rory McIlroy's Mental Game24:07 Player Predictions for the Open Championship28:06 The Start of A.S. Time Period31:05 The Rise of Surprise Winners35:29 The Last Chance for Veteran Golfers41:14 The Young Guns: Who Will Prevail?46:12 The Importance of Qualifying in Golf52:06 The Mindset of a Killer GolferWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thetiepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thetiepodcast/?hl=en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mobile.twitter.com/thetiepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodWalk Coffee:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://goodwalkcoffee.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CODE: thetie for 20% off BDraddy: bdraddy.com CODE: thetie25 for 25% offLivPur Hydration:livpur.comCODE: Sticks20Keywords:golf, Open Championship, electrolytes, Rory McIlroy, young players, drinks, food, sports podcast, link season, player storylines

Renowned content marketing strategist Neel Dhingra joins us to share his groundbreaking insights into the synergistic world of content creation and real estate. Discover how Neel's innovative approaches, such as playing hide and seek at property listings, are captivating potential clients and redefining engagement. With his successful Forward Event as a backdrop, Neel offers a treasure trove of strategies for mortgage and real estate professionals eager to elevate their businesses through authentic and impactful content. Passion and authenticity take center stage as we discuss their pivotal roles in real estate marketing. Learn how enthusiasm can transform even the most mundane tasks into opportunities for connection, turning cold calls into warm relationships. The episode also delves into the shifting dynamics of the Las Vegas real estate market, emphasizing the importance of timely pricing adjustments and genuine insights over sensationalist content, providing a roadmap for agents navigating these changes. We tackle the challenges of content creation in today's social media-driven landscape, exploring the fine line between success and criticism. From leveraging AI tools like ChatGPT to embracing creativity and trial and error, we unpack the essentials for thriving in this dynamic field. With humor and personal anecdotes peppered throughout, this episode invites you to embrace your unique self and harness the power of authenticity in building a loyal audience and flourishing in the real estate industry. CHAPTERS (00:00) - Content Creation in Real Estate Industry (02:51) - Finding Passion in Real Estate Marketing (13:36) - Evolving Real Estate Content Strategies (20:14) - Creating Valuable Real Estate Content (25:30) - Adapting Real Estate Content Creation (36:07) - Dealing With Haters in Real Estate (39:43) - Navigating Social Media Content Creation (50:13) - Leveraging AI in Real Estate Content (56:42) - Marketing Insights (01:08:00) - Podcast Interview Dos and Don'ts (01:12:05) - Personal Branding for Success

How do you market business-to-business (B2B) in rural America? Join Cliff in this OUTdrive episode as he sits down with Amy Roraback, marketing lead at KMW Loaders, a Kansas-based equipment company. They explore the day-to-day of rural B2B marketing, including the tools and strategies Amy uses to support sales and grow brand awareness. Hear how consistent service, smart technology and creative thinking help build lasting customer relationships.

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you're a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn't just automation—it's transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they're bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites...

Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.  Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.  She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn't just get done, but gets done right. Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way. Tune-in to hear about:  - AI: Your Superpower for Higher Goals  - Indeed: Your Career Companion  - AI: Synthetic Audience Testing  - Embracing AI for Human Connection  - AI: Enhance Don't Replace - AI in Marketing: 75% of Skills Can be Automated  - And more!  LEADERSHIP IS A SPORT & IT'S GAMETIME

[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses.[01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others.[03:39] Why Commission-Only Sales at 17 "Ruined" Him The summer between high school and college, Michael chose Cutco kitchen knives over $15/hour catering work. Became a raving fanatic for a product he believed in, learned consultative selling vs. sleazy tactics. Brook reveals this as one of his top recruiting centers for trained salespeople.[08:40] The Miserable Three-Year Grind Failed business partnerships, working alone, constantly losing deals to ex-Infusionsoft employees who had credibility but weren't even good at the software. The breaking point that led to a strategic career move.[11:13] The 45-Degree Angle Strategy Michael took a pay cut to join Infusionsoft for 16 months, not as a direct path but as strategic positioning. "Sometimes the scenic route is actually the fastest path." Left when it got political, returned to agency work with instant credibility boost.[14:10] Moving in 45-Degree Angles Explained Not direct line from A to B, but strategic sidesteps that accelerate long-term progress. Like taking the Infusionsoft job - wasn't direct alignment but helped reach end goals faster.[16:43] From Agency Work to Spiffy Checkouts In the trenches building funnels, websites, copy, ads - knew every tool and limitation. Started custom coding Infusionsoft order forms for big-name clients at $2,500 per checkout page. Realized the opportunity to scale this solution.[19:30] The Agency Hell Reality Check High-stress clients, crossed boundaries, vacations interrupted by launches. "Can't raise families doing this." Identified 20 software ideas, narrowed to 3, chose Spiffy based on highest opportunity, lowest risk to execute.[20:19] You're Competing Against Netflix, Not Other Coaches Mobile optimization isn't just mobile-ready, it's optimized for mobile experience. Your competition isn't direct competitors - it's the user experience set by billion-dollar companies like Netflix and Facebook.[22:29] The Irresistible Offer Foundation Before checkout optimization comes offer optimization. No amount of funnel hacking can fix a broken offer. Must have irresistible offer first, then optimize the experience.[23:16] What Makes an Irresistible Offer People know what's in their product but fail to explain the benefit of getting that result. Your product is a bridge from point A to point B - stop selling the bridge features, start selling the destination.[25:41] The Four Forces Framework Effort required, speed to value, certainty of result, and urgency. Cost-to-value contrast: charge 1/3 to 1/10 of perceived value. Example: "5-day workshop" vs "5-hour workshop" completely changed conversion rates.[28:03] The Xanax vs Meditation Example Effort required, speed to value, certainty, urgency - Xanax wins on all four forces even though meditation is better long-term. How can you make your solution more immediate without compromising quality?[30:54] Marketing the Long-Term Solution Address symptoms first, guide to core problems. Restaurant owner thinks he needs marketing (symptom) but really needs systems (core problem). Meet them where their awareness is, then elevate their thinking.[35:59] What Separates Successful Personal Brands Don't copy what big names do NOW - that's not how they got started. Michael logged into Brendan Burchard's simple systems and was shocked. Fo

Unveiling Secrets of Marketing Mastery with Chris Campbell Modernmarketingsolutions.com About the Guest(s): Chris Campbell is an experienced entrepreneur and the founder of Modern Marketing Solutions, a company focused on empowering small business owners with effective marketing strategies. With a background in construction and a history of dealing with ineffective marketers, Chris is passionate about helping business owners avoid common pitfalls in marketing. In addition to managing a construction company in Austin, Texas, Chris is a soon-to-be-published author with a book titled "The Delusion of Marketing for Small Business Owners." Episode Summary: In this compelling episode of The Chris Voss Show, host Chris Voss engages with marketing expert Chris Campbell to explore the intricacies of modern marketing strategies for small business owners. Chris Campbell shares his journey from the construction industry to founding Modern Marketing Solutions, driven by a desire to unveil the truth behind ineffective marketing practices and provide genuine support to entrepreneurs. The episode delves into strategies for overcoming common marketing challenges, insights into crafting effective content, and the importance of scaling and sustaining business growth. Listeners are introduced to Campbell's forthcoming book, "The Delusion of Marketing for Small Business Owners," which seeks to address the widespread pitfalls business owners encounter when navigating the marketing landscape. By pulling back the veil on industry secrets and presenting real-world solutions, Chris Campbell positions himself as a trusted guide for entrepreneurs aiming to optimize their marketing efforts. Additionally, the episode sheds light on the significance of leveraging the right digital platforms, the role of AI in content creation, and the necessity of maintaining robust marketing strategies even during economic downturns. Topics such as ad spend allocation, the impact of meta ads, and ethical considerations in ad placement are closely discussed, revealing actionable insights for small business success. Key Takeaways: Overcoming Marketing Challenges: Chris Campbell emphasizes the importance of understanding marketing pitfalls and sharing secrets often overlooked by marketers, highlighting lessons from his own experiences. Book Insight: "The Delusion of Marketing for Small Business Owners" aims to arm entrepreneurs with the knowledge needed to navigate and overcome common marketing obstacles effectively. Scaling and Sustainability: The conversation explores strategies for scaling businesses responsibly, ensuring a sustainable growth pattern that avoids common entrepreneurial traps. AI in Marketing: Insights into AI's evolving role in content creation were discussed, examining both its capabilities and limitations in delivering authentic audience engagement. Importance of Continued Marketing: Chris Campbell underscores the need to sustain marketing efforts even during recessions, outlining proactive steps to prevent adverse impacts on business performance. Notable Quotes: "You are a marketing company that also happens to do whatever that you do." – Chris Campbell "We're putting you in jail, you're not gonna rank anymore." – Chris Campbell on bad marketing practices and Google's response. "By the time they defined it as a recession, it's towards the end of Q3, and most of the time you're already out of it." – Chris Campbell on economic trends. "If you're an entrepreneur that's looking for just quick, easy content to put out there, that's easy, but it's typically not convertible." – Chris Campbell regarding the quality of AI-generated content. "When you're all in, you're all in. And that's what we wanna know." – Chris Campbell on working with motivated clients. Resources: Modern Marketing Solutions: modernmarketingsolutions.com Chris Campbell's Upcoming Book: "The Delusion of Marketing for Small Business Owne...

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John's 7 C's marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you're wrestling with a scattered marketing plan or simply looking to refine your company's image, you'll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth. THE BIG IDEA:  Marketing starts with clarity and knowing customers. KEY MOMENTS: [08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing QUESTIONS WE ANSWER What are the essential steps for creating a marketing plan for a landscaping business? How can landscaping companies identify their ideal customer profile? What are common marketing mistakes small businesses make? How do you build a strong brand identity in the landscaping industry? What is a fractional CMO and how can they help small businesses? What is the role of social media in recruiting employees for landscaping companies? What are the best marketing strategies for service-based businesses? How do marketing and sales work together in growing a business?  

On this episode of SyncSpider's eCom Ops Podcast, we welcome Kyle Stout, the founder of Elevate & Scale and an expert in e-commerce email marketing. Join host Norbert Strappler as they explore the power of email marketing for e-commerce businesses, including the significance of segmentation and personalization, striking the right balance between promotional and content-based emails, and the latest industry trends.

TikTok has a new AI feature to bring pictures to life, the Threads app now supports up to 5 links in your bio plus more analytics, the Head of Instagram debates if it's better to make a new account or use your existing one, and Ashley Coffey from the Coffey & Code podcast stops by to share AI news updates.Are you ready to unlock the latest secrets of social media?  Join me, Daniel Hill, in this episode of The Instagram Stories - Social Media News, where we dive into the most exciting updates in the world of Instagram, TikTok, and beyond!In this thrilling episode, I discuss TikTok's groundbreaking new AI feature, Threads' enhancements for user engagement, and essential Instagram account management strategies that every creator should know.  TikTok has just rolled out 'AI Alive,' a feature that transforms static photos into dynamic videos, a game-changer highlighted by CEO Shou Chew.  Meanwhile, Threads has leveled up with the ability to link up to five external websites in user bios, coupled with improved analytics for tracking engagement—this is a must-know for anyone interested in social media marketing!As we navigate the ever-evolving landscape of social media trends, I also share insights on whether you should create a new Instagram account or pivot your existing one.  Drawing from Adam Mosseri's insights, I emphasize the benefits of retaining your current account to leverage your existing follower base.  I'll provide you with practical strategies for a seamless transition if you choose to change your content focus.  Plus, I'm thrilled to welcome Ashley Coffey, an AI expert, who will share the latest developments in AI relevant to social media, including updates from Pinterest and Meta.Stay tuned as we wrap up with a reminder for listeners to leave reviews and keep an eye out for more social media news.  Don't miss out on these invaluable social media insights that could transform your Instagram DM strategy, enhance your social media marketing efforts, and keep you ahead of the TikTok trends.  Whether you're interested in Instagram features and updates, or looking to refine your social media strategies, this episode has something for everyone!Join me, Daniel Hill, on this exciting journey through the latest social media updates and trends.  Your next big breakthrough in the creator economy could be just a listen away! Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories (TikTok)TikTok: CEO Shou Chew using AI Alive (TikTok)Threads: New Threads Features for a More Personalized Experience That You Control (FB.com)Instagram: The Head of Instagram Debates Creating a New Account (Instagram)This Week in AI:Ashley Coffey from Coffey and Code (Website)Coffey and Code Podcast (Podcast) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.

This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025, the #1 strategy to lower marketing costs, and how to achieve 100% case acceptance without high-pressure sales. Don't miss the best moments from the year's top episodes—watch now and transform your practice!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comConnect with our Guests Here ⤵️Dr. Andrew EricksenOwner of Holladay Dental StudioWebsite: https://holladaydentalstudio.com/D'vora BidermanFormer office manager of Metropolitan Dental ArtsWebsite: https://metropolitandentalarts.com/Dr. Blake HamblinOwner of Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/Geoff RocheMarketing Director at Dental Arts GroupWebsite: https://dagsmiles.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally, Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities.00:29 Introduction to the Podcast00:56 Marketing Insights with Hillary Baguma01:23 The Power of Creativity in Marketing01:40 Understanding Consumer Behavior02:20 The Dynamic Nature of Marketing03:45 The Role of Authenticity in Branding05:13 Hillary Baguma's Journey into Marketing05:47 The Impact of Empathy in Marketing09:26 The Importance of Marketing Education10:52 Autism Awareness Campaign12:18 Challenges and Support for Autism17:00 The African Marketer's Convention18:43 The Future of Marketing and Technology20:34 Global Marketing Strategies for Africa21:29 The Untapped Potential of Africa24:22 The Future of Marketing: Authenticity and AI27:13 Sustainability and Traditional Media in Marketing30:29 Achieving a Middle-Class Economy in Uganda36:36 Impactful Marketing Campaigns and Social Initiatives44:38 Closing Thoughts and Call to ActionFollow up with him on LinkedIn, X in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 25.09.24

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we're flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you're just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today's competitive job market.Together, they cover the moves that matter—from resume glow-ups and personal branding power plays to industry intel every ad exec should know. Whether you're a rising star or a seasoned strategist looking for your next big break, this episode will help you sharpen your edge and chart your course. Get ready to learn how to catch—and keep—the career you've been chasing. #CareerAdvice #CareerStrategies #CareerCoaching #PersonalBranding #MarketingInsights  #LaSalleNetwork #ShanitaSpeaksLLCPodcast Transcript

Craig Duerr joined the Almond Journey Podcast to talk about marketing almonds around the world. Duerr has over 25 years of experience in marketing almonds, first with the Almond Board of California, then with Campos Brothers Farms where he currently serves as vice president of global marketing and sales. This discussion explores the past, present and future of growing the demand and value of California almonds. “ The more we can sell that is involved in what we grow on an almond tree, the better off we're all going to be. We'll keep pushing for innovative ways to use almonds sliced, slivered, diced, meal, and flour and I think we need to push for ways to utilize the hull and the shell and anything else that we can.” - Craig Duerr In Today's episode:Meet Craig Duerr, vice president of global marketing and sales at Campos Brothers Farms and the current chair of the Almond Board's Global Marketing Development CommitteeUnderstand the history of expanding the volume and value of the global market of almondsDiscover the strategy in promoting almonds as an ingredient to ensure market stabilityLearn about shifts in consumer perception of almonds and the value the industry can get from collecting retail dataThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In this episode of the Imperfectionist Podcast, David Rendall discusses the importance of embracing uniqueness in marketing and business. He shares insights from the Technology Marketing Toolkit Roadshow, highlighting the success of the Savannah Bananas, a minor league baseball team that has redefined entertainment in sports. Through stories of Jesse Cole and Dr. Phil, he emphasizes the courage required to stand out and the value of doing the opposite of conventional wisdom. The conversation encourages listeners to be bold in their uniqueness and to see criticism as a sign of doing something right.

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:29 "Commercial Mindset Evolution"010:18 "Aligning Cross-Functional Teams Strategically"11:29 Collaborative Strategic Planning Essentials16:25 "Comprehensive P&L Insight for Marketers"17:42 Optimizing Freight for Profitability21:14 Joint Customer Segmentation Model24:29 Sargento's Snacking Success Journey29:27 Customer Segmentation Strategy Essentials34:04 Prioritizing Launches in Brand Families35:03 "Champagne vs. Peanut Butter Investment"41:20 Aligning Strategic, Financial, and Sales Plans42:57 Misalignment Risks Customer Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […] The post Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective appeared first on Business RadioX ®.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […]

Exploring Pediatric Hospital Medicine with Dr. Christopher RusoIn this episode of The Pediatric Lounge, hosts welcome Dr. Christopher Ruso, a pediatric hospitalist from WellSpan Health in York, Pennsylvania. Dr. Ruso shares his journey from Boston to Pennsylvania, discussing his medical career path influenced by his surroundings and experiences. The conversation dives into the complexities and challenges of pediatric hospital medicine, the impact of faith on his professional life, and the significance of servant leadership. Dr. Ruso also elaborates on the importance of decision science in clinical practice, reflecting on insights from the book 'Thinking in Bets' by Annie Duke. The episode is sponsored by Hippo Education.00:00 Introduction to The Pediatric Lounge00:28 Sponsor Message: Hippo Education01:16 Meet Dr. Christopher Ruso02:01 Dr. Ruso's Journey to Pediatrics03:42 Challenges and Rewards in Pediatrics05:39 The Importance of Knowing Your Patients19:36 Faith and Medicine: Dr. Ruso's Perspective25:37 The Role of a Pediatric Hospitalist30:34 Leadership and System Perspectives in Pediatrics34:59 Learning from Non-Physician Colleagues35:19 From Business to Medicine: A Unique Journey35:48 Marketing Insights and Pediatric Care38:04 The Importance of Context in Patient Care39:32 The Role of Marketing in Healthcare40:18 The Value of In-Person Conferences41:10 Balancing Professional and Personal Life45:59 Challenges of Rural Healthcare48:57 Integrating Pediatric and Family Medicine53:21 Early Screening for Type 1 Diabetes01:02:41 Decision Science in Clinical Medicine01:10:43 Conclusion and Final ThoughtsSupport the show

On today's episode of the Destination Marketing Podcast, Adam sits down with Andrew Miller, the founder, farmer and CEO of Tulip Valley Farms in Washington State. Andrew discusses his varied background that took him worldwide via the military and what led him to settle down and become a tulip farmer. The conversation then shifts to an in-depth look at how he markets his farm to visitors and the thought process behind his innovative marketing strategies, like having nighttime events at his farm and turning the farm into a U-Pick tulip field. Andrew treats Tulip Valley Farms like a destination and highlights how his farm's success helps the community around him and drives economic development. Tulip Valley Farms Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Sky Stack, a brand expert specializing in personal branding for online coaches, authors, and speakers. Sky shares his journey into the industry, emphasizing the importance of building connections and leveraging influence beyond just generating leads. With his wealth of knowledge and experience, Sky offers insights that resonate with anyone looking to enhance their brand. Tune in for valuable insights on personal branding and the nuances of building a successful online presence. https://skykstack.com/cfradio

In this episode, I team up with Brad to discuss the latest in the towing industry, sharing personal updates and the impact of recent weather events on our operations. We explore effective marketing strategies, highlighting the importance of targeted advertising and the need to address rising operational costs through rate adjustments. We share insights on competition and insurance challenges, emphasizing the necessity for operators to stay informed about regulatory issues. I wrap up with a light personal note and invite listener feedback, promoting safety and professionalism in the towing community.   Chapters 0:24  Introduction to Tow Business Podcast 1:37  Weekend Weather and Baseball 2:08  Storms and Tornado Alley 5:30  Aggressive Sales Tactics 8:45  Marketing Insights 10:07  Increasing Rates Discussion 15:04  Online Advertising Strategies 16:41  The Importance of Customer Retention 20:42  Training for Towing Companies 37:24  New Truck Purchase Decisions 43:07  Summit and Florida Show Plans 54:29  Addressing Increased Expenses 59:34  Buc-ee's Experience and Commentary 1:01:23  Conclusion and Call to Action

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

Welcome to a fiery

Did you like this episode? Dislike it?

Description: In Episode 178, Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement. Key Takeaways: Distinct cultures of Turner and Coca-Cola. The evolution of cable TV in the 90s. The impact of the internet and social media on marketing strategies. Challenges of marketing in a regulated industry. The importance of showing ROI. Knowing your audience and creating meaningful content. The significance of local actions within a global brand. Building trust and relationships in new markets. Hashtags: #MarketingMadmen #MarketingStrategies #TurnerBroadcasting #CocaCola #CableTV #SocialMediaMarketing #ROI #ContentCreation #AudienceEngagement #LocalBranding #NewMarkets #MarketingInsights Meta Description: In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen Focus Keyword: Marketing Strategiespatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action.Marketing analytics is more than just reporting results—it's about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper customer relationships. Brett shares his expertise from working with major global brands like Pepsi, Doritos, and Walmart, along with insights from his book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.If you're a small business or marketer looking to turn data into meaningful strategy, this episode is packed with valuable takeaways.Guest LinksConnect with Brett on LinkedInBuy Insights on the Brink: Revitalizing the Market Research and Analytics Industry on AmazonQuesterLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Do you have a great product idea but worry about standing out in a sea of competitors? In this episode of the Habits and Hustle podcast, I am joined by Shannon Race, co-founder of BioMe and former head of global marketing at Vital Proteins, who shares her insights on building successful brands in crowded markets. We dive into a range of topics including the importance of product differentiation, authentic storytelling, and leveraging micro-influencers for effective marketing. We also discuss the psychology of packaging design, the evolving landscape of traditional and digital marketing, and the key factors venture capitalists consider when investing in startups.  Shannon Race co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.  What We Discuss: (01:00) Building Successful Brands in Venture Space (12:26) Celebrity Endorsement Impact on Brand (21:45) Revolutionizing Gut Health With BioMe (30:49) Trends in Wellness and Hormone Therapy (42:20) Entrepreneur Branding and Market Appeal (47:26) Elevating Branding Through Packaging and Storytelling (01:01:56) Enhancing Branding With Micro-Influencers …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Shannon Race: Instagram: https://www.instagram.com/bio.me/?hl=en  Website: https://bio.me/

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.