Podcasts about marketing insights

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you're a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn't just automation—it's transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they're bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites...

Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.  Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.  She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn't just get done, but gets done right. Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way. Tune-in to hear about:  - AI: Your Superpower for Higher Goals  - Indeed: Your Career Companion  - AI: Synthetic Audience Testing  - Embracing AI for Human Connection  - AI: Enhance Don't Replace - AI in Marketing: 75% of Skills Can be Automated  - And more!  LEADERSHIP IS A SPORT & IT'S GAMETIME

[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses.[01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others.[03:39] Why Commission-Only Sales at 17 "Ruined" Him The summer between high school and college, Michael chose Cutco kitchen knives over $15/hour catering work. Became a raving fanatic for a product he believed in, learned consultative selling vs. sleazy tactics. Brook reveals this as one of his top recruiting centers for trained salespeople.[08:40] The Miserable Three-Year Grind Failed business partnerships, working alone, constantly losing deals to ex-Infusionsoft employees who had credibility but weren't even good at the software. The breaking point that led to a strategic career move.[11:13] The 45-Degree Angle Strategy Michael took a pay cut to join Infusionsoft for 16 months, not as a direct path but as strategic positioning. "Sometimes the scenic route is actually the fastest path." Left when it got political, returned to agency work with instant credibility boost.[14:10] Moving in 45-Degree Angles Explained Not direct line from A to B, but strategic sidesteps that accelerate long-term progress. Like taking the Infusionsoft job - wasn't direct alignment but helped reach end goals faster.[16:43] From Agency Work to Spiffy Checkouts In the trenches building funnels, websites, copy, ads - knew every tool and limitation. Started custom coding Infusionsoft order forms for big-name clients at $2,500 per checkout page. Realized the opportunity to scale this solution.[19:30] The Agency Hell Reality Check High-stress clients, crossed boundaries, vacations interrupted by launches. "Can't raise families doing this." Identified 20 software ideas, narrowed to 3, chose Spiffy based on highest opportunity, lowest risk to execute.[20:19] You're Competing Against Netflix, Not Other Coaches Mobile optimization isn't just mobile-ready, it's optimized for mobile experience. Your competition isn't direct competitors - it's the user experience set by billion-dollar companies like Netflix and Facebook.[22:29] The Irresistible Offer Foundation Before checkout optimization comes offer optimization. No amount of funnel hacking can fix a broken offer. Must have irresistible offer first, then optimize the experience.[23:16] What Makes an Irresistible Offer People know what's in their product but fail to explain the benefit of getting that result. Your product is a bridge from point A to point B - stop selling the bridge features, start selling the destination.[25:41] The Four Forces Framework Effort required, speed to value, certainty of result, and urgency. Cost-to-value contrast: charge 1/3 to 1/10 of perceived value. Example: "5-day workshop" vs "5-hour workshop" completely changed conversion rates.[28:03] The Xanax vs Meditation Example Effort required, speed to value, certainty, urgency - Xanax wins on all four forces even though meditation is better long-term. How can you make your solution more immediate without compromising quality?[30:54] Marketing the Long-Term Solution Address symptoms first, guide to core problems. Restaurant owner thinks he needs marketing (symptom) but really needs systems (core problem). Meet them where their awareness is, then elevate their thinking.[35:59] What Separates Successful Personal Brands Don't copy what big names do NOW - that's not how they got started. Michael logged into Brendan Burchard's simple systems and was shocked. Fo

Unveiling Secrets of Marketing Mastery with Chris Campbell Modernmarketingsolutions.com About the Guest(s): Chris Campbell is an experienced entrepreneur and the founder of Modern Marketing Solutions, a company focused on empowering small business owners with effective marketing strategies. With a background in construction and a history of dealing with ineffective marketers, Chris is passionate about helping business owners avoid common pitfalls in marketing. In addition to managing a construction company in Austin, Texas, Chris is a soon-to-be-published author with a book titled "The Delusion of Marketing for Small Business Owners." Episode Summary: In this compelling episode of The Chris Voss Show, host Chris Voss engages with marketing expert Chris Campbell to explore the intricacies of modern marketing strategies for small business owners. Chris Campbell shares his journey from the construction industry to founding Modern Marketing Solutions, driven by a desire to unveil the truth behind ineffective marketing practices and provide genuine support to entrepreneurs. The episode delves into strategies for overcoming common marketing challenges, insights into crafting effective content, and the importance of scaling and sustaining business growth. Listeners are introduced to Campbell's forthcoming book, "The Delusion of Marketing for Small Business Owners," which seeks to address the widespread pitfalls business owners encounter when navigating the marketing landscape. By pulling back the veil on industry secrets and presenting real-world solutions, Chris Campbell positions himself as a trusted guide for entrepreneurs aiming to optimize their marketing efforts. Additionally, the episode sheds light on the significance of leveraging the right digital platforms, the role of AI in content creation, and the necessity of maintaining robust marketing strategies even during economic downturns. Topics such as ad spend allocation, the impact of meta ads, and ethical considerations in ad placement are closely discussed, revealing actionable insights for small business success. Key Takeaways: Overcoming Marketing Challenges: Chris Campbell emphasizes the importance of understanding marketing pitfalls and sharing secrets often overlooked by marketers, highlighting lessons from his own experiences. Book Insight: "The Delusion of Marketing for Small Business Owners" aims to arm entrepreneurs with the knowledge needed to navigate and overcome common marketing obstacles effectively. Scaling and Sustainability: The conversation explores strategies for scaling businesses responsibly, ensuring a sustainable growth pattern that avoids common entrepreneurial traps. AI in Marketing: Insights into AI's evolving role in content creation were discussed, examining both its capabilities and limitations in delivering authentic audience engagement. Importance of Continued Marketing: Chris Campbell underscores the need to sustain marketing efforts even during recessions, outlining proactive steps to prevent adverse impacts on business performance. Notable Quotes: "You are a marketing company that also happens to do whatever that you do." – Chris Campbell "We're putting you in jail, you're not gonna rank anymore." – Chris Campbell on bad marketing practices and Google's response. "By the time they defined it as a recession, it's towards the end of Q3, and most of the time you're already out of it." – Chris Campbell on economic trends. "If you're an entrepreneur that's looking for just quick, easy content to put out there, that's easy, but it's typically not convertible." – Chris Campbell regarding the quality of AI-generated content. "When you're all in, you're all in. And that's what we wanna know." – Chris Campbell on working with motivated clients. Resources: Modern Marketing Solutions: modernmarketingsolutions.com Chris Campbell's Upcoming Book: "The Delusion of Marketing for Small Business Owne...

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John's 7 C's marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you're wrestling with a scattered marketing plan or simply looking to refine your company's image, you'll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth. THE BIG IDEA:  Marketing starts with clarity and knowing customers. KEY MOMENTS: [08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing QUESTIONS WE ANSWER What are the essential steps for creating a marketing plan for a landscaping business? How can landscaping companies identify their ideal customer profile? What are common marketing mistakes small businesses make? How do you build a strong brand identity in the landscaping industry? What is a fractional CMO and how can they help small businesses? What is the role of social media in recruiting employees for landscaping companies? What are the best marketing strategies for service-based businesses? How do marketing and sales work together in growing a business?  

On this episode of SyncSpider's eCom Ops Podcast, we welcome Kyle Stout, the founder of Elevate & Scale and an expert in e-commerce email marketing. Join host Norbert Strappler as they explore the power of email marketing for e-commerce businesses, including the significance of segmentation and personalization, striking the right balance between promotional and content-based emails, and the latest industry trends.

TikTok has a new AI feature to bring pictures to life, the Threads app now supports up to 5 links in your bio plus more analytics, the Head of Instagram debates if it's better to make a new account or use your existing one, and Ashley Coffey from the Coffey & Code podcast stops by to share AI news updates.Are you ready to unlock the latest secrets of social media?  Join me, Daniel Hill, in this episode of The Instagram Stories - Social Media News, where we dive into the most exciting updates in the world of Instagram, TikTok, and beyond!In this thrilling episode, I discuss TikTok's groundbreaking new AI feature, Threads' enhancements for user engagement, and essential Instagram account management strategies that every creator should know.  TikTok has just rolled out 'AI Alive,' a feature that transforms static photos into dynamic videos, a game-changer highlighted by CEO Shou Chew.  Meanwhile, Threads has leveled up with the ability to link up to five external websites in user bios, coupled with improved analytics for tracking engagement—this is a must-know for anyone interested in social media marketing!As we navigate the ever-evolving landscape of social media trends, I also share insights on whether you should create a new Instagram account or pivot your existing one.  Drawing from Adam Mosseri's insights, I emphasize the benefits of retaining your current account to leverage your existing follower base.  I'll provide you with practical strategies for a seamless transition if you choose to change your content focus.  Plus, I'm thrilled to welcome Ashley Coffey, an AI expert, who will share the latest developments in AI relevant to social media, including updates from Pinterest and Meta.Stay tuned as we wrap up with a reminder for listeners to leave reviews and keep an eye out for more social media news.  Don't miss out on these invaluable social media insights that could transform your Instagram DM strategy, enhance your social media marketing efforts, and keep you ahead of the TikTok trends.  Whether you're interested in Instagram features and updates, or looking to refine your social media strategies, this episode has something for everyone!Join me, Daniel Hill, on this exciting journey through the latest social media updates and trends.  Your next big breakthrough in the creator economy could be just a listen away! Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories (TikTok)TikTok: CEO Shou Chew using AI Alive (TikTok)Threads: New Threads Features for a More Personalized Experience That You Control (FB.com)Instagram: The Head of Instagram Debates Creating a New Account (Instagram)This Week in AI:Ashley Coffey from Coffey and Code (Website)Coffey and Code Podcast (Podcast) Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.

This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025, the #1 strategy to lower marketing costs, and how to achieve 100% case acceptance without high-pressure sales. Don't miss the best moments from the year's top episodes—watch now and transform your practice!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comConnect with our Guests Here ⤵️Dr. Andrew EricksenOwner of Holladay Dental StudioWebsite: https://holladaydentalstudio.com/D'vora BidermanFormer office manager of Metropolitan Dental ArtsWebsite: https://metropolitandentalarts.com/Dr. Blake HamblinOwner of Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/Geoff RocheMarketing Director at Dental Arts GroupWebsite: https://dagsmiles.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally, Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities.00:29 Introduction to the Podcast00:56 Marketing Insights with Hillary Baguma01:23 The Power of Creativity in Marketing01:40 Understanding Consumer Behavior02:20 The Dynamic Nature of Marketing03:45 The Role of Authenticity in Branding05:13 Hillary Baguma's Journey into Marketing05:47 The Impact of Empathy in Marketing09:26 The Importance of Marketing Education10:52 Autism Awareness Campaign12:18 Challenges and Support for Autism17:00 The African Marketer's Convention18:43 The Future of Marketing and Technology20:34 Global Marketing Strategies for Africa21:29 The Untapped Potential of Africa24:22 The Future of Marketing: Authenticity and AI27:13 Sustainability and Traditional Media in Marketing30:29 Achieving a Middle-Class Economy in Uganda36:36 Impactful Marketing Campaigns and Social Initiatives44:38 Closing Thoughts and Call to ActionFollow up with him on LinkedIn, X in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 25.09.24

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we're flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you're just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today's competitive job market.Together, they cover the moves that matter—from resume glow-ups and personal branding power plays to industry intel every ad exec should know. Whether you're a rising star or a seasoned strategist looking for your next big break, this episode will help you sharpen your edge and chart your course. Get ready to learn how to catch—and keep—the career you've been chasing. #CareerAdvice #CareerStrategies #CareerCoaching #PersonalBranding #MarketingInsights  #LaSalleNetwork #ShanitaSpeaksLLCPodcast Transcript

Craig Duerr joined the Almond Journey Podcast to talk about marketing almonds around the world. Duerr has over 25 years of experience in marketing almonds, first with the Almond Board of California, then with Campos Brothers Farms where he currently serves as vice president of global marketing and sales. This discussion explores the past, present and future of growing the demand and value of California almonds. “ The more we can sell that is involved in what we grow on an almond tree, the better off we're all going to be. We'll keep pushing for innovative ways to use almonds sliced, slivered, diced, meal, and flour and I think we need to push for ways to utilize the hull and the shell and anything else that we can.” - Craig Duerr In Today's episode:Meet Craig Duerr, vice president of global marketing and sales at Campos Brothers Farms and the current chair of the Almond Board's Global Marketing Development CommitteeUnderstand the history of expanding the volume and value of the global market of almondsDiscover the strategy in promoting almonds as an ingredient to ensure market stabilityLearn about shifts in consumer perception of almonds and the value the industry can get from collecting retail dataThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In this episode of the Imperfectionist Podcast, David Rendall discusses the importance of embracing uniqueness in marketing and business. He shares insights from the Technology Marketing Toolkit Roadshow, highlighting the success of the Savannah Bananas, a minor league baseball team that has redefined entertainment in sports. Through stories of Jesse Cole and Dr. Phil, he emphasizes the courage required to stand out and the value of doing the opposite of conventional wisdom. The conversation encourages listeners to be bold in their uniqueness and to see criticism as a sign of doing something right.

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:29 "Commercial Mindset Evolution"010:18 "Aligning Cross-Functional Teams Strategically"11:29 Collaborative Strategic Planning Essentials16:25 "Comprehensive P&L Insight for Marketers"17:42 Optimizing Freight for Profitability21:14 Joint Customer Segmentation Model24:29 Sargento's Snacking Success Journey29:27 Customer Segmentation Strategy Essentials34:04 Prioritizing Launches in Brand Families35:03 "Champagne vs. Peanut Butter Investment"41:20 Aligning Strategic, Financial, and Sales Plans42:57 Misalignment Risks Customer Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […] The post Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective appeared first on Business RadioX ®.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865) In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. […]

Exploring Pediatric Hospital Medicine with Dr. Christopher RusoIn this episode of The Pediatric Lounge, hosts welcome Dr. Christopher Ruso, a pediatric hospitalist from WellSpan Health in York, Pennsylvania. Dr. Ruso shares his journey from Boston to Pennsylvania, discussing his medical career path influenced by his surroundings and experiences. The conversation dives into the complexities and challenges of pediatric hospital medicine, the impact of faith on his professional life, and the significance of servant leadership. Dr. Ruso also elaborates on the importance of decision science in clinical practice, reflecting on insights from the book 'Thinking in Bets' by Annie Duke. The episode is sponsored by Hippo Education.00:00 Introduction to The Pediatric Lounge00:28 Sponsor Message: Hippo Education01:16 Meet Dr. Christopher Ruso02:01 Dr. Ruso's Journey to Pediatrics03:42 Challenges and Rewards in Pediatrics05:39 The Importance of Knowing Your Patients19:36 Faith and Medicine: Dr. Ruso's Perspective25:37 The Role of a Pediatric Hospitalist30:34 Leadership and System Perspectives in Pediatrics34:59 Learning from Non-Physician Colleagues35:19 From Business to Medicine: A Unique Journey35:48 Marketing Insights and Pediatric Care38:04 The Importance of Context in Patient Care39:32 The Role of Marketing in Healthcare40:18 The Value of In-Person Conferences41:10 Balancing Professional and Personal Life45:59 Challenges of Rural Healthcare48:57 Integrating Pediatric and Family Medicine53:21 Early Screening for Type 1 Diabetes01:02:41 Decision Science in Clinical Medicine01:10:43 Conclusion and Final ThoughtsSupport the show

nd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving forward, we examine Puma's largest global campaign and its attempts to connect with its audience amidst stiff market competition. Lastly, we discuss Bonds, the iconic Australian brand, and its strategy to break into the U.S. market with a new campaign featuring Robert Irwin. The episode is filled with insights into how data-driven analysis can reveal the underlying truths behind these brand stories.02:11 The Elon Effect on Tesla03:53 Challenges in Tesla's Brand Perception05:49 Celebrity Leadership and Brand Impact11:16 Puma's Go Wild Campaign17:28 Bonds' Expansion into the US MarketDon't forget to visit gotracksuit.com to check out their amazing always on brand tracking dashboard. Jasper: https://www.linkedin.com/in/jasperskinner/Dan:https://www.linkedin.com/in/dan-fleming-a15854118/Conor: https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Destination Marketing Podcast, Adam sits down with Andrew Miller, the founder, farmer and CEO of Tulip Valley Farms in Washington State. Andrew discusses his varied background that took him worldwide via the military and what led him to settle down and become a tulip farmer. The conversation then shifts to an in-depth look at how he markets his farm to visitors and the thought process behind his innovative marketing strategies, like having nighttime events at his farm and turning the farm into a U-Pick tulip field. Andrew treats Tulip Valley Farms like a destination and highlights how his farm's success helps the community around him and drives economic development. Tulip Valley Farms Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Crafting Effective Email Strategies for Insurance Prospects and ClientsIn this episode of the "Insurance Business Babes" podcast, Kathe Kline and Joanna Wyckoff delve into the nuances of email communication in the insurance industry, offering a treasure trove of insights for agents looking to refine their approach.Client Communication: Less is MoreKathe begins by detailing her client email strategy, which revolves around sending just one email per month to prevent overwhelming her clients. This strategic choice not only respects her clients' inbox space but ensures that each communication is valued and not lost in a sea of emails. The Power of the Freebie for ProspectsFor prospects, Kathe emphasizes the importance of lead magnets, or "freebies," which attract prospects seeking valuable information. By offering a checklist on navigating Medicare, she captures emails and gradually nurtures these leads through a well-crafted sequence of informative emails. Kathe's advice to create personalized content, rather than copying from others, highlights the need for authenticity in client interactions.Maintaining Prospect EngagementKathe discusses her prospect 52-week email sequence, designed to keep her prospects engaged without resorting to constant sales pitches. Valuable information forms the core of these communications, with every fifth email gently prompting prospects to schedule an appointment. This approach ensures prospects view the emails as beneficial rather than spam.Maximizing Content and Partner CollaborationThe episode closes with practical advice on repurposing content and collaborating with partners. Using Pretty Links to share concise URLs, Kathe maximizes her content's reach. Encouraging cooperation with referral partners, she suggests utilizing their content, adding diversity and depth to her communication strategy.ConclusionAs Kathe and Joanna reiterate, automation and smart email strategies can transform client and prospect relationships. By striking the right balance between information and promotion, insurance professionals can significantly enhance their engagement and conversion rates.This episode is sponsored by CertifiedMedicareAgents.com Use the code BABES2024 to get the BRONZE membership for FREE.

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Sky Stack, a brand expert specializing in personal branding for online coaches, authors, and speakers. Sky shares his journey into the industry, emphasizing the importance of building connections and leveraging influence beyond just generating leads. With his wealth of knowledge and experience, Sky offers insights that resonate with anyone looking to enhance their brand. Tune in for valuable insights on personal branding and the nuances of building a successful online presence. https://skykstack.com/cfradio

In this episode, I team up with Brad to discuss the latest in the towing industry, sharing personal updates and the impact of recent weather events on our operations. We explore effective marketing strategies, highlighting the importance of targeted advertising and the need to address rising operational costs through rate adjustments. We share insights on competition and insurance challenges, emphasizing the necessity for operators to stay informed about regulatory issues. I wrap up with a light personal note and invite listener feedback, promoting safety and professionalism in the towing community.   Chapters 0:24  Introduction to Tow Business Podcast 1:37  Weekend Weather and Baseball 2:08  Storms and Tornado Alley 5:30  Aggressive Sales Tactics 8:45  Marketing Insights 10:07  Increasing Rates Discussion 15:04  Online Advertising Strategies 16:41  The Importance of Customer Retention 20:42  Training for Towing Companies 37:24  New Truck Purchase Decisions 43:07  Summit and Florida Show Plans 54:29  Addressing Increased Expenses 59:34  Buc-ee's Experience and Commentary 1:01:23  Conclusion and Call to Action

Phil Shuman opens the show with KFI's Michael Monks, discussing the Los Angeles City Council's proposed measures to prohibit offensive language during meetings. They explore the implications of this initiative and its potential impact on public discourse. Phil also addresses listener frustrations regarding city council actions and highlights the decline in LA Times subscriptions, emphasizing the importance of holding officials accountable, especially in light of recent wildfire evacuation challenges. The conversation shifts to the recent Powerball jackpot win in Orange County, detailing the logistics of claiming such a prize and the associated processes. Phil wraps up the hour by examining a new study on the psychological and ethical impacts of influencer marketing on consumers.

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

Welcome to a fiery

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

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Description: In Episode 178, Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement. Key Takeaways: Distinct cultures of Turner and Coca-Cola. The evolution of cable TV in the 90s. The impact of the internet and social media on marketing strategies. Challenges of marketing in a regulated industry. The importance of showing ROI. Knowing your audience and creating meaningful content. The significance of local actions within a global brand. Building trust and relationships in new markets. Hashtags: #MarketingMadmen #MarketingStrategies #TurnerBroadcasting #CocaCola #CableTV #SocialMediaMarketing #ROI #ContentCreation #AudienceEngagement #LocalBranding #NewMarkets #MarketingInsights Meta Description: In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen Focus Keyword: Marketing Strategiespatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Monica Longoria, head of Marketing Insights at LG Ad Solutions, says this about the study's results. While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it's clear consumers want more when it comes to TV, and emerging technologies are set to drive this next wave of innovation, eliminating friction and paving the way for a more seamless, intuitive, shoppable TV experience.

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

"VCons are incredible. You can take all your phone calls online, analyze them, and unlock insights like never before." – Claude Hayne, Founder of AdJumps and MindMaking. At ITEXPO 2025, Claude Hayne, founder of AdJumps and MindMaking, joined Technology Reseller News to discuss how VCons (Voice Conversations) and AI are revolutionizing the way businesses—particularly small and medium-sized enterprises (SMBs)—engage with their customers, optimize sales, and improve marketing strategies. With decades of experience in advertising and communications technology, Hayne has closely followed the evolution of SIP, VoIP, and AI-driven analytics. His latest venture, MindMaking, is designed to help businesses capture, analyze, and act on the wealth of insights hidden in customer conversations. What Are VCons and Why Do They Matter? VCons, or Voice Conversations, represent a new frontier in business communications. These AI-enhanced, data-rich call records allow companies to not only store customer interactions but turn them into searchable, actionable data. Hayne explains: "Imagine being able to Google your business conversations. Instead of manually listening to hundreds of recorded calls, businesses can now instantly search and analyze their customer interactions. AI can tell you: Who are your best customers? What are they asking for that you don't yet offer? What common complaints do you receive? These insights have never been this accessible before." MindMaking: Bringing Enterprise-Level AI to SMBs One of the biggest challenges for small businesses and independent professionals—from doctors and lawyers to retail stores and service providers—is access to high-quality marketing intelligence. Large corporations invest millions in customer analytics, call center insights, and AI-driven decision-making tools. MindMaking aims to bridge this gap by providing a federated AI-powered platform that small businesses can easily adopt and use. With MindMaking, SMBs can: ✅ Digitally store and analyze their customer interactions in a centralized platform ✅ Use AI-driven search capabilities to extract key business insights ✅ Identify trends and opportunities to enhance products, services, and customer engagement ✅ Optimize sales and marketing strategies with real-time data The Evolution of VCons and AI in Customer Engagement Hayne's journey toward developing MindMaking began four years ago when he was searching for ways to optimize ad performance and analyze customer interactions. After an introduction to Thomas Howe, a key figure in the VCon space, he quickly recognized the transformative potential of AI-enhanced voice conversations. "Businesses are sitting on a goldmine of customer data hidden in phone conversations," Hayne explains. "With AI, we can surface that data and provide meaningful insights that drive growth and efficiency." What's Next for MindMaking? While MindMaking and AdJumps are still in early development, the foundation is set for businesses to start leveraging AI-driven voice analytics in new and powerful ways. "We're finalizing the core functionality of MindMaking now," Hayne says. "Once it's in place, we'll integrate AdJumps to create a seamless solution for SMBs to not only analyze their interactions but use that data to drive smarter marketing campaigns." As AI continues to reshape customer interactions, marketing, and decision-making, MindMaking's VCon-powered platform is positioned to offer SMBs the same competitive advantages that large enterprises enjoy. Learn More Stay updated on MindMaking at mindmaking.com Discover how AdJumps is evolving marketing tech at adjumps.com #VCons #AI #BusinessIntelligence #SMBTech #MarketingTech #ITExpo2025

We delve into innovative talent acquisition strategies to help you stay ahead in the competitive world of recruitment. In this weeks episode, we'll explore the transformative shift in first impressions, the role of technology and AI in recruitment, and strategies to harness unconventional talent sources. Discover how to differentiate your approach, optimize your tools, and embrace new methodologies for successful talent acquisition. Don't miss out on our upcoming Executive Search Virtual Conference on March 20th, and be sure to follow along with this weeks episode for a wealth of resources, including ebooks and links to dynamic recruitment strategies. Let's dive beyond the search to unlock the future of hiring success.Ebooks Mentioned in this episode:4 Rs of Automation eBookMulti-Channel Touchpoint Strategy eBookSourcing Strategies eBookChatGPT eBookPodcast Mentioned:Workshop | Accelerating Success: Leveraging Automation to Scale Processes and Generate RevenueClick here to register for our next Virtual Executive and Direct Hire Search Conference on March 20th!________________Want to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...But regardless of the type of business, the industry, their service there are key things that always rear their head.In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action.Marketing analytics is more than just reporting results—it's about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper customer relationships. Brett shares his expertise from working with major global brands like Pepsi, Doritos, and Walmart, along with insights from his book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.If you're a small business or marketer looking to turn data into meaningful strategy, this episode is packed with valuable takeaways.Guest LinksConnect with Brett on LinkedInBuy Insights on the Brink: Revitalizing the Market Research and Analytics Industry on AmazonQuesterLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube   Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty  

This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career. #JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLCPodcast Transcript

Do you have a great product idea but worry about standing out in a sea of competitors? In this episode of the Habits and Hustle podcast, I am joined by Shannon Race, co-founder of BioMe and former head of global marketing at Vital Proteins, who shares her insights on building successful brands in crowded markets. We dive into a range of topics including the importance of product differentiation, authentic storytelling, and leveraging micro-influencers for effective marketing. We also discuss the psychology of packaging design, the evolving landscape of traditional and digital marketing, and the key factors venture capitalists consider when investing in startups.  Shannon Race co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.  What We Discuss: (01:00) Building Successful Brands in Venture Space (12:26) Celebrity Endorsement Impact on Brand (21:45) Revolutionizing Gut Health With BioMe (30:49) Trends in Wellness and Hormone Therapy (42:20) Entrepreneur Branding and Market Appeal (47:26) Elevating Branding Through Packaging and Storytelling (01:01:56) Enhancing Branding With Micro-Influencers …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Shannon Race: Instagram: https://www.instagram.com/bio.me/?hl=en  Website: https://bio.me/

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

A fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so.A marketer goes where their target audience is, posts content in-sync with what's trending, and times their campaign to land just-so. It's that same idea of tuning into the media landscape and knowing your audience that will land you the big fish. There are so many marketing lessons we can take from fly fishing. And in this episode, we're tying the two together through an analysis of A River Runs Through It.With the help of our special guest, CMO Simpro Rachel Truair, we're talking about how rhythm and timing are everything, going where you're most likely to find success, and much more.About our guest, Rachel TruairRachel Truair is a seasoned marketing leader with over 15 years of experience in driving revenue and growth for high-growth startups and Fortune 100 enterprises. She combines foundational best practices from her corporate background with agile and innovative approaches from her scale up experience, leading and mentoring teams through successful exits in IPOs and acquisitions. Her teams have won the Forrester Return on Integration Award, the Oracle "Markie" Award, and nominated for the 6Sense Breakthrough Award.Currently, as the CMO of Simpro, a $120M+ ARR private equity-backed field service management software company headquartered in Brisbane, Australia, Rachel is responsible for aligning marketing strategy to business outcomes and creating predictable, scalable sources of revenue. She leverages her expertise in go to market strategy, account based marketing and leading global marketing teams to source pipeline driving ninety percent of Simpro's annual revenue.As an equestrian and fly fisherwoman, Rachel is passionate about conservation and the outdoors, serving on the non-profit board of the Fabien Cousteau Ocean Learning Center. She is a mom of two and holds a BA from St. Edward's University and an MBA from The University of Texas at Austin's McCombs School of Business.What B2B Companies Can Learn From A River Runs Through It:Rhythm and timing are everything. Marketing, like fishing, takes practice, skill and finesse. Rachel says when it comes to flyfishing, “ It's not about strength. It's not about muscling it into something. It's about understanding the rhythm and the timing. A lot of times you want to just try to get to the end and be really perfect at something and put all of your strength into it and throw it as far as you can. But the reality is that actually makes it worse. It makes it harder. And if you can start to learn the rhythm, the feel, the timing of it, you can really start to see improvement.” Go where you're most likely to have success. In other words, go where your target audience is. Whether that's social media, email, podcasts, or wherever. You're literally fishing for customers. Rachel says, ” You really need to focus on the areas where you have the highest probability for success and be testing and iterating within those areas. But you also have to believe that the fish are there, right? You have to know that this is the right area where they would be.  And you can't waste time on the areas where you don't have belief.”It's all about storytelling. We all know about big fish stories. With fishing, just like marketing, it's all about having a story to tell. Ian says, “It is about the thing that you can go tell other people and when you get to come back. Whether it's from an event or your podcast series, and you get to go back and everyone says, ‘What'd you get?' You have to have conviction. You go to the place, you try your best. And if you don't get all the leads or opportunities or whatever it is, that you get that story that you can go back and say, ‘Hey, this is why this was worth it. '” What's your story?  Quotes*”Cost per lead these days really doesn't mean anything. I could spend a dollar on 3,000 spam leads and that doesn't mean that I'm going to get any new sales or great deals out of it. What is hard is to measure the value of what you're spending money on that creates valuable, sustainable growth. And customers who love the product and have success with the product. That's really not just about spending certain money up front to attract those customers, but also following those customers in their journey and understanding. How are you going to make them successful?”*” You really need to focus on the areas where you have the highest probability for success and be testing and iterating within those areas. But you also have to believe that the fish are there, right? You have to know that this is the right area where they would be.  And you can't waste time on the areas where you don't have belief.”*”Marketing [like fishing] is about the story, it is about the thing that you can go tell other people and when you get to come back. Whether it's from an event or your podcast series, and you get to go back and everyone says, ‘What'd you get?' You have to have conviction. You go to the place, you try your best. And if you don't get all the leads or opportunities or whatever it is, that you get that story that you can go back and say, ‘Hey, this is why this was worth it. '”Time Stamps[0:55] Meet Rachel Truair, CMO at Simpro[4:20] The Story Behind A River Runs Through It[9:36] Fly Fishing Techniques and Marketing Parallels[15:17] The Deeper Meaning of Fly Fishing[22:22] Personal Fly Fishing Experiences and Marketing Insights[25:51] Focusing on High Probability Areas[26:39] Defining Success in Marketing[28:06] Fly Fishing Team Building Experience[[38:39] Fishing Stories and Marketing Lessons[44:52] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about SimproAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.00:00 Welcome and Introductions00:36 Ambrosia's Journey in the Beauty Industry02:47 Marketing Insights for Modern Hairstylists07:59 Building a Sustainable Beauty Business10:55 Maximizing Profitability and Time Management21:55 Retail Strategies and Client Retention24:20 Monthly Team Meetings and Product Discussions24:51 Introducing New Products Through Independent Stylists25:46 Affiliate Links and Salon Profitability26:58 Maximizing Retail Sales in Limited Spaces29:46 Leveraging Influencer Marketing for Hero Products31:56 Building Trust and Client Relationships36:39 Sustainable Practices and Consistency37:47 Creative Routines and Time Management44:55 Final Thoughts and Resources

In this episode of the Garage Gym Experiment podcast, host Jake Jaworski interviews Eliott Ekindi, founder of UCLIPS. Eliott shares his inspiring journey from a broke college student with a passion for fitness to the creator of a unique gym accessory. He discusses the challenges he faced in product development, manufacturing, and marketing, as well as the importance of customer feedback and networking. Elliot also reflects on his experiences in business school and the lessons learned about competition and innovation in the fitness industry. He outlines his vision for the future of UCLIPS, focusing on expanding product offerings and optimizing home gym setups. Outline 00:00 Introduction to Elliot Akindi and UClips 00:26 Elliot's Background and Journey to UClips 03:18 The Development Process of UClips 08:02 Influencer Collaborations and Feedback 12:10 Product Evolution and Customer Insights 16:15 Challenges in Manufacturing and Sales 20:46 Transitioning to Full-Time Entrepreneurship 24:14 Expanding Product Line and Market Reach 29:06 Marketing Strategies and Lessons Learned 35:10 Marketing Insights and Strategies 42:28 The Value of Business School 46:15 Dealing with Copycats 52:30 Future Goals for Euclips 58:21 Networking and Community Engagement Links Use code GGE to save from UCLIPS Get HGC Tix Knurled News 2024 Summary Results UDEMY link

Show NotesBexx is a dynamic 26-year-old multi-business founder who has been making waves in the online world. With expertise in creative graphic design, engaging social media content, and custom marketing strategies, she empowers businesses to market themselves effectively and stand out in competitive markets. Bexx's innovative approach and entrepreneurial spirit have established her as a leader in the digital marketing space."Investing in yourself is scary, but it's the best decision you'll ever make. Take the leap of faith—you have nothing to lose but everything to gain."

How is AI reshaping the social media landscape and empowering brands to maximize their impact? In today's episode of Tech Talks Daily, I'm joined by Scott Morris, CMO of Sprout Social, to explore the transformative role AI is playing in marketing, customer service, and social media management. Sprout Social, a leader in social media solutions with over 30,000 customers, has been at the forefront of integrating AI into its platform to help businesses of all sizes drive efficiency, improve personalization, and gain deeper insights into their audience. Scott dives into Sprout Social's research on AI and social media, sharing valuable insights into how brands can leverage AI to meet shifting customer expectations. From revolutionizing customer service with real-world examples from Salesforce and Casey's to using AI for advanced targeting, tailored messaging, and automation, this conversation uncovers the practical ways AI is being applied to solve real business challenges. We also discuss how AI is helping organizations create an AI-first culture, empowering marketers with tools that streamline workflows, analyze data more efficiently, and unlock creative potential—all without displacing jobs. Scott shares a glimpse into Sprout Social's recent AI innovations, including tools that generate executive summaries of social media performance, analyze audience sentiment, and assist in crafting impactful social media posts. Looking ahead, Scott offers predictions for AI's evolution in the marketing industry by 2025, highlighting the opportunities for brands to embrace advanced tools, responsible AI practices, and multimedia content integration. Whether you're curious about how AI is changing the buyer journey or looking for actionable strategies to adopt AI in your marketing efforts, this episode offers key takeaways for staying ahead in a rapidly evolving digital world. How do you see AI shaping the future of social media and marketing? Share your thoughts and join the conversation!