Podcasts about marketing insights

Eu entrevistei Pedro Calmon. Head de Growth | Produtos Digitais. Como o Globoplay usa inteligência dos dados para engajar seus assinantes??Ele lidera os times de Mídia online, CRM, Martech & Marketing Insights para alavancar crescimento dos produtos digitais da Globo (Globoplay, Premiere, Cartola, Globo.com, GE, G1, Gshow, Receitas…)Quais os problemas em comum em CRM e Experiência do Cliente da Argentina e Brasil?Assista a integra desta minha entrevista em nosso canal do youtube.. Esta e outras centenas de debates riquíssimos. https://youtube.com/live/F--tLaMazzI @pedroqcalmon #atendimentoaocliente #experienciadocliente #inovação #customerexperience #callcenter #crm #ciênciadedados #satisfaçãodocliente #jornadadocliente #consumidor #ouvidoria #marketing #empreendedorismo #vendas #sucessodoocliente

In this conversation, Yashasvini Gopalan, co-founder of Smortr, shares her journey from aspiring architect to entrepreneur in the construction tech space. She discusses her early inspirations, challenges during architecture school, and the transition to the U.S., where she explored B2B marketing and product development. Yashasvini explains the inception of Smortr, highlighting the urgent need for better data management in the construction industry. She dives into product validation, overcoming PDF-heavy workflows, and how customer feedback shapes product iterations. The episode closes with insights on the future of construction tech and advice for young entrepreneurs.   Takeaways Yashasvini's early inspiration came from observing how architecture impacts people's lives. Architecture school built her foundation for understanding complex systems. Transitioning to B2B marketing unlocked new perspectives on data fragmentation. Smortr was born from the need for better construction data management. Problem discovery required deep engagement with industry professionals for validation. Product building is iterative — constant learning and adaptation are critical. Managing large PDF-based workflows is a major pain point in construction tech. Her advice for aspiring founders: embrace software and technology early. Networking is invaluable; many are willing to help if approached. The future of construction tech is promising with innovative startups emerging.   Chapters 00:00 – Journey to Architecture and Early Influences 03:04 – Challenges in Architecture School 04:43 – First Company and Industry Exposure 05:21 – Transition to the U.S. and Marketing Insights 06:42 – UI/UX Skills from Architecture 07:38 – The Birth of Smortr 09:32 – Customer Discovery and Validation 10:45 – Learning from Challenges 12:10 – Innovations in Construction Tech 15:30 – Product Walkthrough and Vision 17:02 – Challenges in Product Development 17:55 – Inspirations and Role Models 18:56 – Advice to Younger Self 19:53 – Mentorship and Support 21:25 – Starting a New Venture 22:19 – Rapid Fire Round 23:53 – Future of Construction Tech

2026 is closer than you think. Are you ready for what's next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Innovative Entrepreneurship and AI Trends: Insights with Taylor Rae In this episode of The Jason Cavness Experience, host Jason Cavness sits down with Taylor Rae. A dynamic entrepreneur, marketer, and founder of multiple ventures including Rae Enterprise and The Success Club App. Taylor shares her journey from college student to business leader, diving deep into geofencing, programmatic display advertising, and building an app that connects and empowers entrepreneurs. Jason and Taylor explore the intersection of AI, marketing, and entrepreneurship, discussing how data and creativity shape modern business strategy. They dive into the lessons learned from poker and how its mindset applies to business, Taylor's perspective on education versus real-world experience, and the future of HR automation powered by AI. The conversation also covers challenges and opportunities in the startup ecosystem, including working with developers in Vietnam, integrating AI into HR systems, and creating smarter, leaner marketing campaigns. If you're passionate about entrepreneurship, AI innovation, or marketing strategy, this episode delivers insight, practicality, and inspiration. Watch to learn: • How Taylor Rae built two successful businesses while still in college • The impact of AI on marketing and HR industries • Why poker strategies apply to entrepreneurship • How to create effective geofencing and display ad campaigns • The debate between formal education and real-world business experience • How CavnessHR is building AI-native HR tools for small businesses

In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today's advertising industry — people, purpose, process, and perspective.Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world's most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production.Together, Shanita and Sean unpack the ever-evolving advertising ecosystem — how brands are building content systems that deliver at scale without losing soul — and what it takes to balance that professional intensity with real-life priorities like faith, family, and growth.Get ready for an inspiring, behind-the-scenes look at how leaders like Sean bring both strategy and humanity to the fast-paced world of modern marketing. #AdEcosystem #MarketingInsightsPodcast#AdvertisingLeadership#MarketingStrategy#BrandStorytelling#OmnicomProduction #BBDO#ShanitaSpeaksLLC#GlobalMarketing#AdIndustryTrends

A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar  to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to]  challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most casinos are only capturing 15–20% of their potential Hispanic market—even when that market is right outside their doors. We're unpacking why translation alone doesn't work, why Sunday is your sleeper hit day, and what high-ROI channels are worth your budget. Plus, how operational readiness can make or break everything. It's a must for any marketer managing loyalty, events, or media strategy. Get in touch with Jose at sensisagency.com and jrvilla@sensisagency.com Get information on Hispanic marketing at hispanicmarketingcouncil.org Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Paige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Paige Arnof-Fenn: Website: www.mavensandmoguls.com LinkedIn: https://www.linkedin.com/in/paigearnoffenn                                                                     *E – explicit language may be used in this podcast.

In this episode of The Green Industry Podcast, host Paul Jamison interviews Marcus Piazzisi, founder and CEO of VIIRL, who shares his inspiring journey from baseball stardom to digital marketing expertise, along with practical tips for marketing lawn care businesses using tools like CallRail to track and optimize results.

About Justina Blakeney Justina Blakeney is an artist, designer, bestselling author, and the founder and creative force behind the beloved lifestyle brand Jungalow®. She's known for her use of bold colors, lush botanicals, and eclectic style. What began as a tiny, plant-filled blog has blossomed into a global brand with heart - a certified B Corp rooted in beauty, purpose, and soulful living. Her latest creations include Grow - a transformative oracle deck and guidebook co-authored with her mom, Dr. Ronnie Blakeney. And, California Poppy, her first solo art show, a deeply personal collection of paintings exploring identity, nature, and resilience. She paints, she writes, she designs and dreams - crafting vibrant worlds that invite us all to get in touch with our wild inside. She lives in Los Angeles with her husband, kiddo, two mischievous kitties, and a house overflowing with color, music, and life.   Summary In this episode of the She Designs Podcast, hosts Desha Peacock and Christine Martin have a candid conversation with Justina Blakeney, renowned artist, designer, and founder of the lifestyle brand Jungalow. Justina shares her journey of integrating her personal brand with her professional brand, the evolution of her North Star, and the importance of nourishment in her life and work. Justina shares about her collaboration with her mother on their soon-to-be-released Oracle deck and guidebook, Grow and how it's a gift to them both. She also offers insights on the current challenges for small businesses. She has one piece of marketing advice that you might be surprised to hear!   Show Notes 00:00 Introduction to She Designs Podcast 00:44 Upcoming Retreat in San Miguel de Allende 01:44 Special Guest: Justina Blakeney 03:28 Justina's Journey and Brand Evolution 10:31 The Concept of the North Star  19:02 New Beginnings and the Grow Project 30:16 Marketing Insights for Creative Brands 35:07 Final Thoughts and Farewell Photo credit: Dabito   Where to find Justina: Websites: https://www.justinablakeney.com https://www.jungalow.com/ Instagram: https://www.instagram.com/justinablakeney https://www.instagram.com/thejungalow Join our community! Follow this podcast and share with a friend! In the world of podcasts, reviews are everything! Please rate and review this episode on your favorite platform.  Visit our website to get the latest on episodes, behind the scenes info, and upcoming events & retreats.  Say hi on the gram!

AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries.Key themes include:How AI accelerates research and campaign designWhy adding humanity to AI content mattersNavigating HIPAA compliance in healthcare marketingStrategies for positioning agencies in an AI-first worldAdvice for new marketers entering the industryOur guest from Beacon Media and Marketing shares insights on disruption, digital transformation, and the importance of combining AI with human expertise.Listeners will learn how to harness AI without sacrificing authenticity. We discuss practical tips for editing AI-generated content, fact-checking, and weaving real experiences into campaigns.Whether you are a seasoned marketer or just starting your career, this episode highlights the opportunities and challenges ahead. The future belongs to marketers who embrace AI while staying human-centered.Click here to view the video

It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they find out if the cowherds nutrient requirements are being met, marketing feeder calves in 2026, Brahman, Brangus, Ultrablack, Charolais, Red Angus, Angus and FI Brahman cross bulls and females coming up for sale plus a whole lot more on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Circle F Farms Upcoming Sales: Elite Genetics In Baxley, Georgia Circle F Farms, located in Baxley, Georgia, is recognized as one of the Southeast's premier seedstock operations. Founded in 2011 by Woody and Tamela Folsom, the family-owned ranch has grown into a leader in Registered Brahman, F1, Angus, Brangus, Ultrablack, Charolais, and Red Angus genetics. October 4, 2025 - 1st Annual Registered Angus Heifer & Cow Production Sale Make plans to attend Circle F Farms' debut Registered Angus Heifer & Cow Production Sale. This elite offering includes: Bred Heifers Open Heifers Cow/Calf Pairs Donor Cows Embryo Packages Full sale details, videos, and online bidding: Circle F Farms Angus Heifer & Cow Sale October 10-11, 2025 - Annual Bull & Heifer Sale The Circle F Farms Annual Bull & Heifer Sale will feature a powerhouse lineup across multiple breeds. Friday, October 10 28 Elite Registered Brahman Heifers 330 Commercial Brahman Cross Heifers (Angus, Red Angus, Hereford, Charolais) Saturday, October 11 82 Registered Brangus & Ultrablack Bulls 16 Registered Brahman Bulls 90 Charolais Bulls 33 Red Angus Bulls 20 Angus Bulls Sale catalog, videos, and online bidding: Circle F Farms Bull & Heifer Sale Circle F Farms: A Legacy Of Quality Genetics With nearly 3,000 acres under operation, Circle F Farms is home to one of the largest Registered Brahman herds in the Southeast and a growing portfolio of elite seedstock. The Folsom family continues to expand its breeding program, producing cattle that thrive in both seedstock and commercial herds. Recognizing and Addressing Cowherd Nutritional Deficiences Nutritional balance is a cornerstone of herd health and productivity. According to Dr. Kelly Sanders of Westway Feed Products, deficiencies often go unnoticed until performance suffers. Signs Of Nutritional Deficiencies In Cattle Poor Body Condition: Thin cows, visible ribs, or weak muscling. Reduced Fertility: Open cows, delayed cycling, or poor conception rates. Coat and Hoof Issues: Rough hair coats, brittle hooves, or slow shedding. Growth Challenges in Calves: Reduced weight gains or uneven growth patterns. How To Correct Deficiencies Forage Testing: Identify nutrient gaps in hay and pasture. Targeted Supplementation: Provide liquid or block supplements to balance protein, energy, and minerals. Management Adjustments: Ensure adequate feed availability during high-demand stages such as lactation and breeding. Dr. Sanders emphasizes that proactive nutrition not only boosts herd performance but also maximizes returns on investment in genetics. Planning For Feeder Cattle Marketing In 2026 Looking ahead, market planning is critical for cattlemen aiming to maximize returns on their calf crop. Kurt Donsbach of StoneX Financial shares insights on what producers should prepare for in 2026. Key Marketing Considerations Market Volatility: Expect fluctuations tied to feed costs, beef demand, and global trade. Uniformity Matters: Buyers continue to pay premiums for uniform, weaned, and preconditioned cattle. Leverage Genetics: Aligning bull selection with market goals increases calf value. Forward Contracts & Risk Management: Explore tools like futures, options, and video sales to lock in profitability. Action Steps For Producers Evaluate herd performance and set marketing goals early. Build buyer relationships now to maximize market options. Stay updated on market reports and risk management tools from trusted advisors like StoneX. Featured Experts in the Cattle Industry Dr. Kelly Sanders – Westway Feed Products https://westwayfeed.com/ Follow on Facebook: @WestwayFeed Woody Folsom - Circle F Farms https://circleffarms.com/ Follow on Facebook: @CircleFFarmsGA Chris Shivers - Infinity Cattle Services https://infinitycattle.com/ Follow on Facebook: @InfinityCattleServices Mark Vanzee – Livestock, Equine, & Auction Time Expert https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: Allied Genetic Resources: https://alliedgeneticresources.com/ American Gelbvieh Association: https://gelbvieh.org/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view Medora Boot: https://medoraboot.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Superior Livestock Auctions: https://superiorlivestock.com/ Transova Genetics: https://transova.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/ Wulf Cattle: https://www.wulfcattle.com/

Topic: The AI Analytics Revolution. Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

This is episode 790. Read the complete transcription on the Sales Game Changers Podcast website here. This is the fifth episode of the “Marketing and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Tony Celeste, President of Ingram Micro Public Sector. Tony makes his second appearance on the podcast. Listen to his first episode in 2021 here. Find Tony on LinkedIn.  TONY'S TIP: “Credibility is earned. It's not claimed. You build it by listening, learning, and leading , and showing up where customers make decisions, asking questions, and bringing real insights.”

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk's marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach.   About Ben Meet Ben Smith, a dynamic marketing leader with a passion for driving strategic growth and creative impact. As a seasoned professional at Reachdesk, he's helped brands build stronger connections, unlock new opportunities, and deliver customer experiences that truly engage. Known for translating big ideas into measurable results, Ben shares actionable insights on outbound and allbound strategies — from sparking pipeline to scaling engagement. Join us as he brings fresh perspectives and stories from the cutting edge of modern marketing.   About ReachDesk At Reachdesk, we believe that strong relationships fuel success. Whether you're engaging prospects, celebrating customers, or recognizing employees, our platform makes it simple to deliver personalized moments that resonate at scale. As the only fully integrated gifting and swag solution, we empower go-to-market and people teams to: Strengthen connections with prospects, customers, and employees. Remove operational headaches with a seamless global fulfilment network. Measure the impact of every send, so gifting becomes a strategic advantage, not just a nice-to-have.   Time Stamps 00:00:00 - Introduction to Marketing B2B Tech Podcast 00:00:18 - Guest Introduction: Ben Smith from Reachdesk 00:00:41 - Ben's Unique Career Journey 00:01:42 - What Reachdesk Does 00:02:31 - Challenges of International Shipping 00:03:15 - The Importance of Physical Gifts in a Digital World 00:04:30 - Customer Use Cases for Reachdesk 00:05:55 - Navigating Gifting Mistakes and Concerns 00:07:36 - The Philosophy of Gifting in Marketing 00:09:02 - Marketing Strategies at Reachdesk 00:11:35 - Building Brand Reputation vs. Driving Leads 00:13:04 - Influencer Marketing in B2B 00:15:05 - Understanding the Buying Committee 00:18:00 - Identifying Gifting Touchpoints in the Customer Journey 00:22:04 - The Impact of Technology on Marketing 00:25:21 - Advice for New Marketing Professionals   Follow Ben: Ben Smith on LinkedIn: https://www.linkedin.com/in/bensmith-reachdesk/ Reachdesk website: https://www.reachdesk.com/ Reachdesk on LinkedIn: https://www.linkedin.com/company/reachdesk/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

London's orthodontic market is saturated, but smart practices are discovering a goldmine beyond traditional Google SEO. With patients now researching across TikTok, Instagram, and YouTube before booking consultations, the most successful orthodontists are capturing inquiries through an unexpected multi-platform approach. Visit https://medfiremedia.com to learn more. MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.com

In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences.Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it's about ongoing engagement, care, and usage.We discuss:How AI enabled Market Research creates personalized customer journeysWhy intelligent timing prevents fatigue in customer communicationsThe measurable impact of AI on reviews, revenue, and retentionHow brands can automate product experience journeys with BluStreamThis episode will inspire marketers to think differently about customer loyalty and post-purchase engagement.To learn more about BluStream, visit http://blustream.com/.Click here to view the video: https://youtu.be/4ENBWyCu2co

In Episode 211, we sit down with Denise Grothouse, founder of Perfect 6 Marketing and Near Me, to uncover the strategies behind sustainable business growth. With decades of experience across marketing, manufacturing, and leadership, Denise shares her unique perspective on scaling companies, building brand equity, and leading high-performing teams. From taking companies public to driving international expansion, her real-world insights reveal what it takes to grow a business in today's competitive landscape. Whether you're an entrepreneur, small business owner, or marketing professional, this episode is packed with actionable growth strategies and unfiltered advice you won't want to miss.

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale.Key topics include:Why AI is a force multiplier for marketers.The complexity paradox and risks of automating bad processes.How entrepreneurs should start small before scaling.The importance of customer conversations in shaping strategy.Balancing AI governance, brand trust, and agility.Advice for new marketers competing with AI in today's job market.Discover why empathy and storytelling remain critical even in an AI-driven world. Gain practical strategies for entrepreneurs, executives, and marketers ready to adapt.Click here to view the video: https://youtu.be/UvYAjYyyzKM

In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation.From corporate scandals to social media firestorms, Quentin and Kimberly share real-world lessons on how brands can turn adversity into opportunity. With decades of combined expertise, they reveal why some companies emerge stronger from crises while others never recover. This powerful conversation is essential listening for leaders, marketers, and communicators navigating today's unpredictable landscape.

What if your biggest marketing obstacle isn't bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:20 Opportunity Assessment Limitations10:20 "Marketing Insights at Pepper & Hershey"12:07 Bringing Consumer Insight to Operations17:25 "Strategic Differentiation for Brand Growth"19:55 "Diagnostics to Strategy: Making Choices"24:41 Assessing Strategic Opportunities26:59 Brand Stretching Limits: Arm & Hammer31:55 Integrated Marketing Key to Success34:49 Ad Tech Mistakes and ROI Challenges37:24 Marketing Basics: Broad, Inclusive Reach==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Turn one clear message into many formats customers prefer. Learn a simple way to plan, repurpose, and distribute content in 2025—without adding complexity to an already busy small business. Go to https://jetwritemedia.clientcabin.com/ for more information. Jet Write Media City: Doral Address: 1345 Northwest 98th Court Website: https://jetwritemedia.clientcabin.com/

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer TruthIn this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger, launching the consumer app, and creating the BOLD Conference with speakers like Michelle Obama and Magic Johnson.Today, through Rocket Fuel Labs, she helps early and growth-stage companies build strategies that blend brand, demand, and culture for lasting growth.We cover:Why growth is built detail by detail — not through one silver bulletHow to diversify channels and avoid over-reliance on one platformWhy listening to your customers matters more than your assumptionsBalancing long-term brand building with short-term ROIUsing creativity and offsite brainstorming to solve growth challengesHow to approach partnerships strategically, even as a young companyWhat it really takes to prepare for IPO — discipline, tracking, and cross-team alignmentWhere AI adds value — and why human insight is still irreplaceable

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers.Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketing. From authentic storytelling to TikTok trends and brand loyalty (or the lack thereof), this conversation is loaded with lessons every marketer needs to hear.What you'll learn in this episode:Why authenticity isn't a buzzword for Gen Z—it's the baseline.How social media has reshaped the branding process What brands keep getting wrong when trying to market to younger audiences.Fresh strategies for engaging Gen Z in “sticky” ways. #GenZ #NextGenMarketing #GenZVoices #GenZMarketing #FutureOfMarketing #YouthCulture #MarketingTrends #BrandSchool MarketingInsights #BrandStrategy #DigitalMarketing #MarketingTips #BrandBuilding #MarketingStrategy #Marketing101 #ContentMarketing #AdvertisingLife #ShanitaSpeaksLLC

AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact.Key topics include:Why personalization at scale is essential.How startups fail without product-market fit.The importance of customer journey mapping.Legal challenges around AI-driven personalization.Insights from Amazon, Netflix, and Salesforce.How AI reduces support tickets and increases profitability.CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today's fast-moving digital landscape.Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Send us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google's evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt, President of Cameron University, visits with Julie to discuss marketing plans, data-driven decision-making, and personal branding. Tune in for insights and career advice that will undoubtedly inspire your creative and marketing strategy skills!

In this episode of the Super CMO Show, Srinjoy Das, a marketing leader with experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing. He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to authentically engage Gen Z audiences. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today's competitive landscape.About SrinjoySrinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign.5 Marketing Insights from Krafton's Srinjoy Das:

Welcome to a business focused episode of the Voiceover Gurus podcast with your host, Linda Bruno. This time, we're diving deep into the realm of email marketing tailored for voice actors. Joining us is Jonathon Grant, the founder of Legit Voices, who has created two groundbreaking platforms: VO Inbox and VO Leads. Jonathon shares his transformative journey from a shy tech executive to becoming a voiceover talent and entrepreneur. He sheds light on how these platforms help voiceover talents find clients effortlessly, with specially curated lists and email marketing strategies that remove the hassle of lead generation. In this episode, Jonathon also reveals the secrets behind designing an effective email sequence, dealing with the challenges of email marketing, and the importance of maintaining a focused marketing strategy. He offers valuable insights into the psychological hurdles voice actors face when marketing themselves and provides practical solutions for overcoming them. Learn about the flexible subscription models of VO Leads, the self-service platform, and the white-glove service approach of VO Inbox, where industry professionals manage all aspects of your email marketing campaign. This episode is a gold mine of information for both budding and seasoned voiceover artists eager to enhance their marketing strategies and expand their client base. Don't miss out as Jonathon and Linda explore the intricate web of marketing, from lead generation to building lasting professional relationships in the voiceover industry. Guests Bios: About Jonathon: Jonathon Grant is a voice actor who understands the craft, an entrepreneur who's built multiple businesses from the ground up, and a developer who builds tools he actually uses. Every product he creates—from curated lead systems to fully managed outreach—is designed to save time, reduce friction, and help other pros land work. He's also no stranger to the business world. With years in the C-suite and experience working with both private equity and public companies, Jonathon knows how to build for scale—but he still writes the code. Whether it's job sites, dating apps, weather tools, or cold email engines for VO talent, he builds to connect people with real opportunities. Visit: https://voinbox.com/ And: https://voleads.com/ We are honored to be listed in the top 30 of podcasts about Voiceover. Check out the list! https://podcast.feedspot.com/voice_over_podcasts/ FOR MORE INFO ON THE SHOW AND THE GURUS, PLEASE VISIT: Coaching Website: https://voiceover.guru/  and https://learnwiththegurus.com/ Linda Bruno Voice Actress  https://www.lindabruno.com Alyssa Jayson Actress and Musician http://www.alyssajayson.com Kevin Kilpatrick Voice Actor   https://kevinkilpatrick.com/ Join our Circle Community: https://the-voiceover-gurus.circle.so/home  

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Pierce, CEO & Co-founder of babelforce, a no-code platform for building and automating customer experience workflows, primarily focused on contact centers. --------------Episode's Chapters---------------- 00:00 - Meet the Guest: Pierce, CEO of babelforce 01:33 - The Evolution of AI and Contact Centers 06:21 - Challenges and Realities of AI Implementation 13:25 - The Value Proposition of babelforce 20:17 - Bootstrapping and Growth of babelforce 22:23 - Building the Platform: Early Days and Challenges 23:56 - Impact of AI and Technological Shifts 26:26 - Enterprise Sales and Marketing Strategies 30:26 - Event Management and Marketing Insights 33:32 - Zendesk Integration and Future Plans Pierce - https://www.linkedin.com/in/piercebuckley/ babelforce - https://www.babelforce.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode of Mudball Monday, the hosts dive into the excitement of link season with the upcoming Open Championship. They discuss their recent experiences with drinks, food, and reading, emphasizing the importance of electrolytes during the summer. The conversation shifts to the storylines surrounding the Open Championship, including the weather, scrappy players to watch, and the mental game of Rory McIlroy. They also explore the potential for older players to rise again and the chances of young guns breaking through. The episode wraps up with thoughts on the role of vibes in golf and final predictions for the tournament.Hope you all enjoy this conversation.Thanks for the support as always!Cheers, - The Tie GuysChapters:00:00 Welcome to Link Season03:05 Coffee and Kombucha Conversations06:00 Bagel and Wrap Reviews08:55 Marketing Insights and Word of Mouth11:49 Electrolytes and Hydration Tips14:55 Link Season Excitement17:59 Weather and Scrappiness Factors20:58 Rory McIlroy's Mental Game24:07 Player Predictions for the Open Championship28:06 The Start of A.S. Time Period31:05 The Rise of Surprise Winners35:29 The Last Chance for Veteran Golfers41:14 The Young Guns: Who Will Prevail?46:12 The Importance of Qualifying in Golf52:06 The Mindset of a Killer GolferWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thetiepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thetiepodcast/?hl=en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mobile.twitter.com/thetiepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GoodWalk Coffee:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://goodwalkcoffee.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CODE: thetie for 20% off BDraddy: bdraddy.com CODE: thetie25 for 25% offLivPur Hydration:livpur.comCODE: Sticks20Keywords:golf, Open Championship, electrolytes, Rory McIlroy, young players, drinks, food, sports podcast, link season, player storylines

Renowned content marketing strategist Neel Dhingra joins us to share his groundbreaking insights into the synergistic world of content creation and real estate. Discover how Neel's innovative approaches, such as playing hide and seek at property listings, are captivating potential clients and redefining engagement. With his successful Forward Event as a backdrop, Neel offers a treasure trove of strategies for mortgage and real estate professionals eager to elevate their businesses through authentic and impactful content. Passion and authenticity take center stage as we discuss their pivotal roles in real estate marketing. Learn how enthusiasm can transform even the most mundane tasks into opportunities for connection, turning cold calls into warm relationships. The episode also delves into the shifting dynamics of the Las Vegas real estate market, emphasizing the importance of timely pricing adjustments and genuine insights over sensationalist content, providing a roadmap for agents navigating these changes. We tackle the challenges of content creation in today's social media-driven landscape, exploring the fine line between success and criticism. From leveraging AI tools like ChatGPT to embracing creativity and trial and error, we unpack the essentials for thriving in this dynamic field. With humor and personal anecdotes peppered throughout, this episode invites you to embrace your unique self and harness the power of authenticity in building a loyal audience and flourishing in the real estate industry. CHAPTERS (00:00) - Content Creation in Real Estate Industry (02:51) - Finding Passion in Real Estate Marketing (13:36) - Evolving Real Estate Content Strategies (20:14) - Creating Valuable Real Estate Content (25:30) - Adapting Real Estate Content Creation (36:07) - Dealing With Haters in Real Estate (39:43) - Navigating Social Media Content Creation (50:13) - Leveraging AI in Real Estate Content (56:42) - Marketing Insights (01:08:00) - Podcast Interview Dos and Don'ts (01:12:05) - Personal Branding for Success

How do you market business-to-business (B2B) in rural America? Join Cliff in this OUTdrive episode as he sits down with Amy Roraback, marketing lead at KMW Loaders, a Kansas-based equipment company. They explore the day-to-day of rural B2B marketing, including the tools and strategies Amy uses to support sales and grow brand awareness. Hear how consistent service, smart technology and creative thinking help build lasting customer relationships.

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you're a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn't just automation—it's transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they're bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites...

Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.  Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.  She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn't just get done, but gets done right. Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way. Tune-in to hear about:  - AI: Your Superpower for Higher Goals  - Indeed: Your Career Companion  - AI: Synthetic Audience Testing  - Embracing AI for Human Connection  - AI: Enhance Don't Replace - AI in Marketing: 75% of Skills Can be Automated  - And more!  LEADERSHIP IS A SPORT & IT'S GAMETIME

[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses.[01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others.[03:39] Why Commission-Only Sales at 17 "Ruined" Him The summer between high school and college, Michael chose Cutco kitchen knives over $15/hour catering work. Became a raving fanatic for a product he believed in, learned consultative selling vs. sleazy tactics. Brook reveals this as one of his top recruiting centers for trained salespeople.[08:40] The Miserable Three-Year Grind Failed business partnerships, working alone, constantly losing deals to ex-Infusionsoft employees who had credibility but weren't even good at the software. The breaking point that led to a strategic career move.[11:13] The 45-Degree Angle Strategy Michael took a pay cut to join Infusionsoft for 16 months, not as a direct path but as strategic positioning. "Sometimes the scenic route is actually the fastest path." Left when it got political, returned to agency work with instant credibility boost.[14:10] Moving in 45-Degree Angles Explained Not direct line from A to B, but strategic sidesteps that accelerate long-term progress. Like taking the Infusionsoft job - wasn't direct alignment but helped reach end goals faster.[16:43] From Agency Work to Spiffy Checkouts In the trenches building funnels, websites, copy, ads - knew every tool and limitation. Started custom coding Infusionsoft order forms for big-name clients at $2,500 per checkout page. Realized the opportunity to scale this solution.[19:30] The Agency Hell Reality Check High-stress clients, crossed boundaries, vacations interrupted by launches. "Can't raise families doing this." Identified 20 software ideas, narrowed to 3, chose Spiffy based on highest opportunity, lowest risk to execute.[20:19] You're Competing Against Netflix, Not Other Coaches Mobile optimization isn't just mobile-ready, it's optimized for mobile experience. Your competition isn't direct competitors - it's the user experience set by billion-dollar companies like Netflix and Facebook.[22:29] The Irresistible Offer Foundation Before checkout optimization comes offer optimization. No amount of funnel hacking can fix a broken offer. Must have irresistible offer first, then optimize the experience.[23:16] What Makes an Irresistible Offer People know what's in their product but fail to explain the benefit of getting that result. Your product is a bridge from point A to point B - stop selling the bridge features, start selling the destination.[25:41] The Four Forces Framework Effort required, speed to value, certainty of result, and urgency. Cost-to-value contrast: charge 1/3 to 1/10 of perceived value. Example: "5-day workshop" vs "5-hour workshop" completely changed conversion rates.[28:03] The Xanax vs Meditation Example Effort required, speed to value, certainty, urgency - Xanax wins on all four forces even though meditation is better long-term. How can you make your solution more immediate without compromising quality?[30:54] Marketing the Long-Term Solution Address symptoms first, guide to core problems. Restaurant owner thinks he needs marketing (symptom) but really needs systems (core problem). Meet them where their awareness is, then elevate their thinking.[35:59] What Separates Successful Personal Brands Don't copy what big names do NOW - that's not how they got started. Michael logged into Brendan Burchard's simple systems and was shocked. Fo

Unveiling Secrets of Marketing Mastery with Chris Campbell Modernmarketingsolutions.com About the Guest(s): Chris Campbell is an experienced entrepreneur and the founder of Modern Marketing Solutions, a company focused on empowering small business owners with effective marketing strategies. With a background in construction and a history of dealing with ineffective marketers, Chris is passionate about helping business owners avoid common pitfalls in marketing. In addition to managing a construction company in Austin, Texas, Chris is a soon-to-be-published author with a book titled "The Delusion of Marketing for Small Business Owners." Episode Summary: In this compelling episode of The Chris Voss Show, host Chris Voss engages with marketing expert Chris Campbell to explore the intricacies of modern marketing strategies for small business owners. Chris Campbell shares his journey from the construction industry to founding Modern Marketing Solutions, driven by a desire to unveil the truth behind ineffective marketing practices and provide genuine support to entrepreneurs. The episode delves into strategies for overcoming common marketing challenges, insights into crafting effective content, and the importance of scaling and sustaining business growth. Listeners are introduced to Campbell's forthcoming book, "The Delusion of Marketing for Small Business Owners," which seeks to address the widespread pitfalls business owners encounter when navigating the marketing landscape. By pulling back the veil on industry secrets and presenting real-world solutions, Chris Campbell positions himself as a trusted guide for entrepreneurs aiming to optimize their marketing efforts. Additionally, the episode sheds light on the significance of leveraging the right digital platforms, the role of AI in content creation, and the necessity of maintaining robust marketing strategies even during economic downturns. Topics such as ad spend allocation, the impact of meta ads, and ethical considerations in ad placement are closely discussed, revealing actionable insights for small business success. Key Takeaways: Overcoming Marketing Challenges: Chris Campbell emphasizes the importance of understanding marketing pitfalls and sharing secrets often overlooked by marketers, highlighting lessons from his own experiences. Book Insight: "The Delusion of Marketing for Small Business Owners" aims to arm entrepreneurs with the knowledge needed to navigate and overcome common marketing obstacles effectively. Scaling and Sustainability: The conversation explores strategies for scaling businesses responsibly, ensuring a sustainable growth pattern that avoids common entrepreneurial traps. AI in Marketing: Insights into AI's evolving role in content creation were discussed, examining both its capabilities and limitations in delivering authentic audience engagement. Importance of Continued Marketing: Chris Campbell underscores the need to sustain marketing efforts even during recessions, outlining proactive steps to prevent adverse impacts on business performance. Notable Quotes: "You are a marketing company that also happens to do whatever that you do." – Chris Campbell "We're putting you in jail, you're not gonna rank anymore." – Chris Campbell on bad marketing practices and Google's response. "By the time they defined it as a recession, it's towards the end of Q3, and most of the time you're already out of it." – Chris Campbell on economic trends. "If you're an entrepreneur that's looking for just quick, easy content to put out there, that's easy, but it's typically not convertible." – Chris Campbell regarding the quality of AI-generated content. "When you're all in, you're all in. And that's what we wanna know." – Chris Campbell on working with motivated clients. Resources: Modern Marketing Solutions: modernmarketingsolutions.com Chris Campbell's Upcoming Book: "The Delusion of Marketing for Small Business Owne...

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John's 7 C's marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you're wrestling with a scattered marketing plan or simply looking to refine your company's image, you'll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth. THE BIG IDEA:  Marketing starts with clarity and knowing customers. KEY MOMENTS: [08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing QUESTIONS WE ANSWER What are the essential steps for creating a marketing plan for a landscaping business? How can landscaping companies identify their ideal customer profile? What are common marketing mistakes small businesses make? How do you build a strong brand identity in the landscaping industry? What is a fractional CMO and how can they help small businesses? What is the role of social media in recruiting employees for landscaping companies? What are the best marketing strategies for service-based businesses? How do marketing and sales work together in growing a business?  

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:29 "Commercial Mindset Evolution"010:18 "Aligning Cross-Functional Teams Strategically"11:29 Collaborative Strategic Planning Essentials16:25 "Comprehensive P&L Insight for Marketers"17:42 Optimizing Freight for Profitability21:14 Joint Customer Segmentation Model24:29 Sargento's Snacking Success Journey29:27 Customer Segmentation Strategy Essentials34:04 Prioritizing Launches in Brand Families35:03 "Champagne vs. Peanut Butter Investment"41:20 Aligning Strategic, Financial, and Sales Plans42:57 Misalignment Risks Customer Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome Sky Stack, a brand expert specializing in personal branding for online coaches, authors, and speakers. Sky shares his journey into the industry, emphasizing the importance of building connections and leveraging influence beyond just generating leads. With his wealth of knowledge and experience, Sky offers insights that resonate with anyone looking to enhance their brand. Tune in for valuable insights on personal branding and the nuances of building a successful online presence. https://skykstack.com/cfradio

In this episode, I team up with Brad to discuss the latest in the towing industry, sharing personal updates and the impact of recent weather events on our operations. We explore effective marketing strategies, highlighting the importance of targeted advertising and the need to address rising operational costs through rate adjustments. We share insights on competition and insurance challenges, emphasizing the necessity for operators to stay informed about regulatory issues. I wrap up with a light personal note and invite listener feedback, promoting safety and professionalism in the towing community.   Chapters 0:24  Introduction to Tow Business Podcast 1:37  Weekend Weather and Baseball 2:08  Storms and Tornado Alley 5:30  Aggressive Sales Tactics 8:45  Marketing Insights 10:07  Increasing Rates Discussion 15:04  Online Advertising Strategies 16:41  The Importance of Customer Retention 20:42  Training for Towing Companies 37:24  New Truck Purchase Decisions 43:07  Summit and Florida Show Plans 54:29  Addressing Increased Expenses 59:34  Buc-ee's Experience and Commentary 1:01:23  Conclusion and Call to Action

Do you have a great product idea but worry about standing out in a sea of competitors? In this episode of the Habits and Hustle podcast, I am joined by Shannon Race, co-founder of BioMe and former head of global marketing at Vital Proteins, who shares her insights on building successful brands in crowded markets. We dive into a range of topics including the importance of product differentiation, authentic storytelling, and leveraging micro-influencers for effective marketing. We also discuss the psychology of packaging design, the evolving landscape of traditional and digital marketing, and the key factors venture capitalists consider when investing in startups.  Shannon Race co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.  What We Discuss: (01:00) Building Successful Brands in Venture Space (12:26) Celebrity Endorsement Impact on Brand (21:45) Revolutionizing Gut Health With BioMe (30:49) Trends in Wellness and Hormone Therapy (42:20) Entrepreneur Branding and Market Appeal (47:26) Elevating Branding Through Packaging and Storytelling (01:01:56) Enhancing Branding With Micro-Influencers …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Shannon Race: Instagram: https://www.instagram.com/bio.me/?hl=en  Website: https://bio.me/

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.