The show that explores timeless design principles and explains them simply. We discuss graphic design in particular, and design in general, to equip you with lessons in process, inspiration, and practice. Get a new concept under your belt in mere minutes and unleash your creativity.
Download Episode 40 Talking About Type: Let Your Voice Be Heard! Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply.And... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 39 Design Guy, Episode 39, Talking About Type: An Introductory Word Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 38 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Today we'll discuss why, sometimes, you've got to... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 37 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. When beginning a new project, as much as is... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 3 Design guy here. Welcome back. This is the show that explores timeless principles of design and explains them simply. Last episode we defined design as the act of creating order... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 2 Design Guy here. Welcome to the show. This is the program that explores timeless principles of design, and explain them simply. Today, we'll tackle the fundamental question. The... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 36 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Well, when last we met, we were concluding a... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 35 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Today, we'll bring an end to this exploration of... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 34 Design Guy here, welcome to the show, this is the program that explores timeless principles of design and explains them simply. In our continuing series on Unity, we've been... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 33 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Well we're in the midst of a discussion on Unity,... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 32 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. In our continuing series on Unity, we're... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 31Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply.We're talking about Unity, which we've described as the compositional goal of taking many elements and fashioning them into a cohesive whole. In other words, we don't want our audience to be distracted by the parts and pieces of a thing, we want them to see the big picture, and want them to see it in way where everything ties together, everythings feels integral, everything hangs together as one piece, and creates one effect. And as we pointed out, this is essentially the definition of design, itself.So, in keeping with this idea, we're taking a short tour through Gestalt theory, which is about perception as a dynamic process. It's about making meaning out of what we see, and how our minds want to make meaninful patterns out of chaos. And we do this by perceptually organizing what we're looking at. As we look around, as we survey our environment, we begin to infer a sense of structure and relationship among the things we see. And we do this so we can quickly come to terms with it all, to make sense of it all. And in a survival sense, it makes sense that our minds want to know what we're up against, so we can react appropriately.In visual design, we learn how to apply these principles of perception so we can aid that process. Generally speaking, we want to make things as intuitive and as instant as we can. Because the goal is communicate, to transmit meaning rapidly, and make sure people get the message.So, I'd like to give a quick rundown of these Gestalt rules, or tools, starting with what's called figure / ground. Figure/Ground is a way of understanding the visual field before us. If we see a man, for example, standing in the street, we see the man as the figure, and everything else as ground. And depending on how clear that distinction is to us, we'll have a stronger or weaker sense of which is which. The distinction between figure and ground is usually achieved by contrast. The darkness or lightness of a figure, for example, will clarify it as the figure. Or maybe the background is blurry, whereas the figure is in focus. Or maybe the distinction has something to do with the composition, since the placement of the figure can influence our perception of it. As designers, we want to get skillful at controlling the balance of figure and ground, and sometimes even making it purposely uncertain, in order to achieve a certain effect.And I'll ask you to call to mind the famous optical illusion of the faces and the vase. This is the one that usually depicts a white vase against a black field. I remember personally encountering this for the first time as a kid on a cub scout trip to the Franklin Institute in Philadelphia, which is basically a science museum. One of the exhibits featured this image. And I remember that as I looked at that vase, an unexpected surprise happened. I sensed a kind of shift, as the foreground and background flipped positions, and suddenly the shape of two faces, two facing profiles emerged. Those black shapes - the faces - were now the foreground and the white vase was pushed back into space. It was all my own perception, but it was powerful nonetheless. Powerful enough for me to recall the experience vividly, some thirty years later.You may also remember the famous Gestalt picture of the old lady and the young woman. At first glance, you see a young woman, head turned away from us. But as you continue looking, you may see the face of an old lady emerge.The reason this kind of switch or flip occurs is due to a perceptual decision that we make. Our minds decide that one thing is the figure, and the rest ground. One thing appears as foreground, the rest is background. So if an image is ambiguous in this respect, this figure-ground flip is likelier to happen, as we seek to wrap our perceptual mind around the subject. So, this is kind of an internal decision making process that we're not necessarily aware of. Our minds do it in order to make sense of what we're looking at.M.C. Escher famously manipulated our sense of figure and ground with his popular sketches, a perrenial favorite in the form of coffee table books and mugs and mouse padsAnd graphic designers continually exploit figure ground. They do this for a lot of reasons. One reason is that it's just a neat optical trick, as we've pointed out. But the best reason is that it's just so efficient. It's elegant. Think about it. Why introduce additional figure, why add another positive element, when you can imply another element from the ground? It's a way of making 1 +1 = 3, of getting more from less, of pulling a rabbit out of hat. And that's why the shining examples in graphic design are those classic corporate logos. Look up Saul Bass' wonderful and enduring Girl Scout logo, for example, and you'll see a cascade of faces constructed out of just a couple of shapes and an activated background. Bass works magic with this mark. He brings the background into the foreground in such a way that the sum is greater than the parts.I'll admit this is a tough one to describe in words alone. So, I'll encourage you to continue this little lesson on your own by searching Google images for stuff like the Girl Scout logo, or the works of M.C. Escher. It's helpful to explain how figure ground works, but you've just got to see it to appreciate it.But I think that'll do for today. Let me remind you that a transcript of today's episode may be found at designguyshow.blogspot.com. Music is by kcentricity.com. I look forward to having you back again.Subscribe in iTunes - it's free!
Download Episode 1 Design Guy here, welcome to the show. This is our premier episode, so, by way of introduction I'd like to explain what the show is about, and how you'll benefit. We live in a... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 30 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about Unity. And when we began this... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 29 Design Guy, here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We concluded our recent series on balance with a... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 28 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're in the midst of a discussion on balance,... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 27 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Now these days we've taken up the principle of... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 26 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. In our last episode, we took up the principle of... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 25 Design Guy here, welcome to the show. This is the program that explore timeless principles of design and explains them simply. Well, we may not be able to bring balance to the... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 24 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Today, we bring to a close our series on the... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 23 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Or as Emerson once exhorted, "If you learn only... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 22 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the formal elements of... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 21 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the Formal Elements, which... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 20 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the Formal Elements, which we... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 19 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. As I've mentioned before, our focus here is on... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 18 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Well, it's high time we spoke about the basic... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 17 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. Now, we've spent some time trekking through that... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 16 Design Guy here, welcome to the show. This is the program that explores timeless principles of design, and explains them simply. We've talking about creativity in recent... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 15 Flow vs. Edit Design guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. If you're just joining us, our... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 14 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the creative process. The... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 13 Design Guy, here. Welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the nature of the creative... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 12 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We live in a create-on-demand world, and, whether... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 11 Design Guy, here. Welcome to the show. This is the program that explores timeless principles of design and explains them simply. Now, we're talking about the creative process.... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 10 Design Guy, here. Welcome to the show. This is the program where we set aside the technical manuals and focus on the timeless aspects of design. Software versions come and go,... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 9 Design Guy here, welcome to the show. This is the program that explores the timeless principles of design and explains them simply. Now, we've been talking about the attributes... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 8 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. We're talking about the attributes of the... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 7 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. If you're just joining us, we're talking about the... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 6 Design Guy here, welcome to the show. This is the program that explores timeless principles of design and explains them simply. If you've been following along, you'll know that... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 5 Design Guy, here. Welcome to the show. This is the program that offers a pause from our technical manuals: all the keeping up we do with tools, technologies, the state of the... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
Download Episode 4 Design guy here. Welcome to the show. This is the program that explores timeless principles of design and explains them simply. Last episode we explored Graphic Design. We laid... Get a new design concept under your belt in mere minutes and unleash your creativity. Designguyshow.blogspot.com
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