Email Marketing That Scales

"So your sales are not growing. What do you think is the problem?" This is the question I ask my clients who ask for help to troubleshoot their sales growth. And 100% of the time, they either answer there must be something wrong with my website or my products. And 99% of the time, the problem is neither. Listen to this episode to find out what are the 2 most common problems that sales growth problems. Want your revenue goal calculator? Click here to get it.

We've heard many times that our customers are the heroes of our brand story. But where does our brand fit in the story? Do we have a role to play as the brand and business owners? Of course, we do! In today's episode, we'll explore the 2 types of stories you need to be sharing with your audience and customers for them to see that they can trust you and that you have empathy for them. Authority and empathy are essential for business growth. Want to join the "E-commerce Marketing Made Simple" community? Click here to join and be part of a community of E-commerce business owners who want to support each other and implement what they learn.

What if I tell you that there’s a way to position your products as the must-have products of your industry? Got your attention, didn’t I? In this episode, I go through a simple 3 question strategy that will help you know how to position your products for high-conversion.  These 3 questions will help you learn how to help your customers visualize how your products fit in their lives and how they’ll improve it.  Don’t forget to join my free community “E-commerce Marketing Made Simple” on Facebook. Just click here to join the cool kids’ club.

Welcome listener! I am so glad you are with me this week for another great episode on my favorite business topics - email and increasing sales! Today I am walking you through the framework that I have implemented in other companies that were not using email marketing. With this framework and the implementation of email, this company saw incredible growth in their sales and I feel confident that you will see the same results!    Today I am also sharing some really exciting news with you!! My signature program Email Marketing Accelerator is now open! The doors opened on October 27 but they will be closing soon. If you are interested in working with me, be sure to hop over here and sign up while there are still spots available!    As a gift to you, I am offering you a copy of this framework for free! Grab yours by clicking here!    As always, I love hearing from you - reach out to me on IG (@lizzromney) or send me an email (support@lizzromney.com) with any questions you may have about this framework or Email Marketing Accelerator!    Inside This Episode:     {1:00} Everything you need to know about Email Marketing Accelerator  {6:40} Nailing down your brand voice  {8:55} Implementing a content strategy  {10:35} Creating a sales strategy {12:50} Nurturing your new customers into perpetual customers And so much more!    Links Mentioned:   Email Marketing Accelerator Enrollment  https://lizzromney.com/enroll/   Your copy of the sales framework we covered today https://lizzromney.com/wp-content/uploads/2020/10/LizzRomney-Sales-Growth-with-Email-Framework.pdf

Welcome back to another episode of the Email Marketing That Scales podcast with me, Lizz Romney. I want to start by saying that I am so grateful that you are here and willing to learn from our time together!    Last week's episode was jam packed with lots of strategy and helpful info on building a conversion funnel for your business - if you missed that, you can check it out here. This week I am going to share some juicy tips on sales cycling and how you can add some fun and flare to your email marketing to better connect with your audience.    We are going to cover ways that you can sell to your customer through email but not feel “salesy”! I am going to show you how to build connections with your customers and nurture them into seeing that purchasing your product is logical. Inside This Episode:     {4:07} The 3 phases of a sales cycle  {13:20} Adding some flare and personality to your brand  {15:03} Building connection with your audience by sharing your personality with them    And so much more!  Links Mentioned:   Episode 11: Your 4 Content Pillars for Engaging Emails   I want to invite you to my free live training - The Four Powerful Secrets to Kickstart Your Sales with Email. This masterclass is exclusively for product based businesses. I'm going to help you learn why email marketing is essential if you want to build a successful product based business. You're also going to learn how to build your email list with leads ready to buy your products and the three simple impactful steps to sell your products without being salesy. You're also going to learn my two favorite writing styles to use for writing emails - you do not need to be a copywriter! And finally, my friends, you're going to learn that fast track to getting your email marketing strategy up running in January for more sales in 2021.  Please come join me live because not only you're going to learn all this, but you're going to be able to ask me any questions you have about email marketing! This is going to be huge for your business. Go ahead and register here so you make sure you don’t miss it!

I am so glad that you are here with me today. I have been thinking about this episode for a long time and I am happy to finally share it with you!    We are talking about building a million dollar product based business. Not a lifetime million dollar business, but a business that continues to produce over a million dollars annually. I know that is the goal for most businesses - generate million dollars per year!    Today’s episode will be in two parts - the first part will be all about my customer conversion funnel for product based businesses and  the second part will be sort of a mini plan for how you can implement and get started right now.    Inside This Episode:     {3:56} The 3 phases of conversion using a funnel concept  {9:40} Using email to create an amazing experience for your customers  {11:19} Nurturing your leads into customers in the middle of the funnel  {14:16} How to use your email list in your conversion process {16:44} Creating repeat customers at the bottom of the funnel  {21:24} Using segmentation in your email marketing while continuing the conversation with your customers {22:01} Best practices for reactivating dormant customers  {23:20} Review of the conversion funnel {25:02} The 4 action steps to implement this conversion funnel    And so much more!    If you learned something from this episode, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!    Links Mentioned:    Episode 12 for more on the conversion process  Episode 3 for more on list building strategies    Now, if you're to the point where you're ready to develop your email marketing,I want to invite you to my Email Marketing Accelerator Program. It’s going to open on October 27.  This is my signature program where I'm going to help you develop your content strategy so you can develop and improve your organic traffic strategy.  I'm going to help you grow your list with high quality leads - how to use your social media and your website to attract the right type of audience into your email list.  I’m going to help you with every single email sequence that you need in order to make sure that your email marketing is generating 30 to 50% of your revenue. I'm going to help you develop most of that top, middle and bottom of your funnel that is going to help you get to that $1 million revenue per year.  I'm not saying that after the program, you're going to produce $1 million, what I'm saying is that you're going to build the foundation that you need in order to get to that point.   If you want to make sure you have all the information you need in order to sign up for the program, hop on over to lizzromney.com/scale and get my free guide on how to multiply your revenue with email. This is  going to talk to you through every single one of those email sequences that you need in order to produce more money by using email!    I am also going to be hosting a FREE masterclass on October 27 to walk you through the journey of growing and scaling your online business with strategic email marketing. Stay tuned for more details on how you can join the party!

Welcome to a new episode of the Email Marketing That Scales Podcast! Today, we are talking about how you can accelerate and amplify your social media results with email!  I work with a lot of online businesses and I am often asked: “Why do I need to add on another marketing asset when I am bringing in sales from social media?” Today, I am answering this question and giving you 4 scenarios of how email can accelerate your social media influence!  Inside This Episode:     {2:10} The 4 steps of conversion  {8:13} The Importance of nurturing your customer through email {17:12} Automating your sales with email marketing And so much more!      If you aren’t implementing email marketing right now, I challenge you to make the commitment to yourself to get started in 2020 so you can have a more successful 2021.  If you are implementing email marketing right now but it isn’t working for you or converting the way you had hoped, I challenge you to make the commitment to find a new strategy! I know the power of email my friend and I know you can increase your revenue with the right email strategy! If you would like my help with your email marketing strategy, I invite you to join me in my Email Marketing Accelerator Program - opening for enrollment on October 27. This is my signature program to walk you email by email and sequence by sequence through strategic email marketing. I am going to teach you how to write converting emails, help you create your automated email sequences, and much more. With the right strategy, you are going to grow your business and scale your revenue - let me help you!  If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!  I am also going to be hosting a FREE masterclass on October 27 to walk you through the journey of growing and scaling your online business with strategic email marketing. Stay tuned for more details on how you can join the party!   If you are enjoying the show, please leave me a 5-star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!

Welcome back for another episode of the Email Marketing That Scales Podcast!  As an email marketing coach, I always ask new clients the same question - how do you feel about email marketing? I have found that about 95% of my private clients feel overwhelmed by the thought of even beginning to implement email marketing in their business.    Do you feel overwhelmed by email marketing too? Are you stuck in the loop of wondering what to say in your emails? Do you put off writing emails even though you know it is important for your business growth?    If you answered yes to any of these questions, YOU NEED TO HEAR THIS EPISODE!  Email marketing is not as difficult or stressful as you think. Let me help you make this easy!    In order to understand email marketing, it is crucial for you to understand content marketing! In today’s episode, I am going to walk you through my 4 must-have pillar’s of content marketing. With these 4 pillars you will really capture your audience's attention and create connection without feeling salesy!     I have had a lot of questions from listeners surrounding a holiday season email training. I will not be creating an email training for the holiday season this year! My goal for the rest of 2020, is to get your email marketing strategy ready for 2021! If you haven’t yet, check out episode 9 to learn more about how we are going to set you up for success in 2021 right now!    Inside This Episode:    {5:43} Determining your content platform  {7:12} Types of content to share with your audience  {8:00} Understanding the 4 content pillars  {10:12} Creating content to speak to the transformation that your customers are seeking {11:03} Using your brand messaging in your content planning  {14:01} Integrating content marketing into your email marketing strategy And so much more!    Did this episode help you feel more confident about email marketing? Are you feeling less overwhelmed about what to say in your emails? Reach out to me on IG (@lizzromney) and let me know your thoughts and how I can better serve you! I always love connecting with you!  If you are interested in partnering with me through my Email Marketing Accelerator Program to establish your unique brand to attract your ideal customers, craft sales funnels with email marketing at the foundation, and develop an incredible customer experience - then stick around! The program is launching October 27th and you will not want to miss out. If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!  If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!

Today I am sharing a secret with you!  The secret to building a solid brand that people love and trust. A brand that people want to continually buy from. Think of brands like Apple, Nike, and Amazon - big brands with loyal customers who love the brand as a whole (no matter what products they carry!) Throughout this episode, I am going to teach you how to create a brand movement message for your own business!    I promise that if you take the steps that I have laid out for you in the episode, you will see growth within your business! You will develop meaningful relationships with your audience and create perpetual customers that continue coming back.    I have received a lot of messages from lovely listeners asking how to really get started and be successful with email marketing, so I created a little freebie just for podcast listeners! I am walking you through the process of creating a strong foundation for your email marketing and helping you overcome the fear of “what should I say?” Grab your free guide here!  Inside This Episode:    {1:56} What a brand movement message is  {4:37} Defining your niche  {6:52} Connecting with your customers on a deeper level {12:05} Determining what you don’t want to be associated within your industry {13:23} Discovering your brand values  {15:21} Positioning yourself as relatable and understanding to your audience  And so much more!    If you are interested in partnering with me through my Email Marketing Accelerator Program to establish your unique brand to attract your ideal customers, craft sales funnels with email marketing at the foundation, and develop an incredible customer experience - then stick around! The program is launching October 27th and you will not want to miss out. If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!  If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!  I want to thank you for listening and I hope you enjoy! I would really love to connect with you on social media and continue this conversation! Send me a DM and let me know what your biggest struggle with email is. As you know, I love talking about all things email and would really enjoy connecting with you about it! @LizzRomney

I am so glad you are back for another episode of the Email Marketing That Scales Podcast! I am your host, Lizz Romney, and I am really excited to share this episode with you. We are breaking down 4 marketing strategies that you can start implementing now in order to rock 2021. They say summer bodies are made in the winter WELL this applies to business too! Let’s dive into the four strategies and how you can use them in order to scale into 2021: Optimize Your Website I recommend using a service like Mouse Flow in order to track behaviors and generate heat maps so you can discover the journey the average customer takes through your site. If they are not following the path you have in mind, it’s time to start optimizing your website to guide more people to your sales pages!  Optimize Your Social Media Take this time to review post insights from previous posts. Recognize what resonated with people and what types of posts saw the most engagement. Use this information you gather in order to create content for social media going forward!  Optimize Your Content Strategy Your content strategy should nurture your potential customers and convert them into perpetual customers by creating an intimate relationship by bringing people together through commonalities. Step out and let them know you understand where they are coming from and that you are more than just your products. Really connect with your audience!  Optimize Your Email Marketing How much revenue has your email list brought in so far in 2020? Is it AT LEAST 30%? If not, we need to create a strategy where email marketing serves as your main stream of revenue for your online business. I can walk you through this and help you set up the email flows that will help you convert more customers in 2021!  If you are interested in partnering with me through my Email Marketing Accelerator Program to establish your unique brand to attract your ideal customers, craft sales funnels with email marketing at the foundation, and develop an incredible customer experience - then stick around! The program is launching October 27th and you will not want to miss out. If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!    I really hope you will take the time in 2020 to optimize your strategies in order to set up 2021 for success!   If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!  I want to thank you for listening and I hope you enjoy! I would really love to connect with you on social media and continue this conversation! Send me a DM and let me know what your biggest struggle with email is. As you know, I love talking about all things email and would really enjoy connecting with you about it! @LizzRomney

Welcome back listener!  This week is going to be a little different than our typical episodes here but I have a juicy store to tell you and how it relates to your email marketing!    I am the former marketing director for a $1.5M company. Last year, that company’s websites were hacked and caused them to lose countless potential new customers and lots of revenue. A larger, $1B, competing company was responsible for some serious damage to the company I worked for.    Despite everything that happened to them, this company was able to survive because of email marketing! Email marketing is the engagement platform where you can have control of exactly what your customers need to know in order to buy from you.  If you have doubts about implementing email marketing in your product based business, I have a feeling that this episode may just change your mind!   If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!  I want to thank you for listening and I hope you enjoy! I would really love to connect with you on social media and continue this conversation! Send me a DM and let me know what your biggest struggle with email is. As you know, I love talking about all things email and would really enjoy connecting with you about it! @LizzRomney

Hello there, listener! I am so glad that you are back with me today for another episode of the Email Marketing That Scales Podcast. Today, we are going to be talking about the most important email sequence that you can implement for your business - the user generated content email sequence ! This email flow is going to help you generate fresh content for your social media posts, ads, blog posts, etc. One thing that I love the most about this email sequence is that it is going to change the way you do business! This email sequence is a must for profit generating email marketing! Sit back and enjoy.    Inside This Episode:   {3:58} What is a user generated content email sequence  {5:41} The 3 most important types of user generated content  {11:11} Encouraging customers to share testimonials  {12:34} Creating an experience for your customers through email  And so much more!  This episode is sponsored by my Email Marketing Accelerator program. This program is launching on September 15 and you will not want to miss it! Together we will be establishing your unique brand to attract your ideal customers, crafting sales funnels with email marketing at the foundation, and developing an incredible customer experience. If you are ready to scale your online business, THIS IS FOR YOU! If you are ready to stop losing sales due to abandoned carts, THIS IS FOR YOU! If you are ready to convert leads into repeat customers, THIS IS FOR YOU!  If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!    If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!  I want to thank you for listening and I hope you enjoy! I would really love to connect with you on social media and continue this conversation! Send me a DM and let me know what your biggest struggle with email is. As you know, I love talking about all things email and would really enjoy connecting with you about it! @LizzRomney

Welcome back to another episode of the Email Marketing that Scales Podcast! I am really excited for today’s episode because we are covering the most important email sequence that your business needs if you are looking to scale your sales! You know I love everything about email marketing and helping you scale your online business so let’s dive in!!   I want to continue this conversation with you - hop over to IG and let’s connect @LizzRomney   If you are enjoying the show, please head over to iTunes (or wherever you may listen) and leave me a 5 star review - I love knowing that you are listening and implementing what we discuss here!    {3:14} The email sequence that is going to convert at 30-40%  {5:53} The secret about shipping costs on your products {7:23} Creating return policies that increase new customers to purchase  {12:23} How to create an abandon cart email sequence that brings the customer back to purchase {13:51} My email marketing roadmap    This episode is sponsored by my Email Marketing Accelerator program. This program is launching the first week of September and you will not want to miss it! Together we will be establishing your unique brand to attract your ideal customers, crafting sales funnels with email marketing at the foundation, and developing an incredible customer experience. If you are ready to scale your online business THIS IS FOR YOU! Stick around for more information my friend.

I am so glad you are here for this episode! Today, I am breaking down the email marketing roadmap for you. This will be the first episode in a series of episodes to answer the most asked question of “but where do I begin?” In this Email Marketing Roadmap I am helping you decide what to say, how to make money through email, how to be consistent, and so much more!    No matter where you are with your online business, email marketing will help you grow! Let’s do it together!    Grab your free download of the Email Marketing Roadmap here!   If you enjoyed this episode, please subscribe and leave an honest review. I’ll see you next week for more about the email marketing roadmap!    {3:39} Why customers abandon their cart and why you need an email sequence to invite them back to purchase  {5:50} Understanding the mindset of a new customer and why you need a post-purchase sequence  {7:17} Upsells and cross-sales of complementary products  {8:21} Why your welcome email sequence is crucial for connecting with new customers  {11:33} Cementing the foundation of a loyal customer {16:06} Creating community through repeat customer emails  And so much more! If you are ready to take action and really transform your email writing skills, I urge you to take my FREE Email Writing Makeover Training! I walk you through the process of writing emails that your customers will love and actually read. I can’t wait to see you there!    I would love to connect with you on IG: @LizzRomney - DM me and let’s continue this conversation!

On today’s episode, I am sharing with you 3 simple steps to writing memorable emails! Emails that make your audience feel like you are speaking directly to them and create connections. Email marketing is a beautiful art that does not have to be complicated! Stay tuned for all the good stuff ;)   {5:37} Step 1 - Understanding the mindset of your customer {7:02} Step 2 - Understanding the beliefs of your customer {8:24} Step 3 - The next action steps your customer needs to take  {9:56} Email as a platform to create connection with your customers And so much more!   If you are ready to take action and really transform your email writing skills, I urge you to take my FREE Email Writing Makeover Training! I walk you through the process of writing emails that your customers will love and actually read. I can’t wait to see you there!    If you enjoyed this episode, please subscribe and share with your business bestie!  I would love to connect with you on IG: @LizzRomney - DM me and let’s continue this conversation!

Welcome back to another episode of Email Marketing that Scales! Today I am sharing with you a super simple list building strategy - all you need is a website! There are so many different list building strategies that I will share with you here but this is a great place to start for generating high quality leads simply. We are breaking down the behaviors of website visitors in order to attract and generate high quality leads!    {6:05} Examples of simple actionable otp-ins or freebies  {8:39} How to decide where to offer a freebie or opt-in on your site  {13:24} Ensuring that you attract high quality leads And so much more!    If you are ready to take action and really transform your email writing skills, I urge you to take my FREE Email Writing Makeover Training! I walk you through the process of writing emails that your customers will love and actually read. I can’t wait to see you there!    If you enjoyed this episode, please subscribe and share with your business bestie!  I would love to connect with you on IG: @LizzRomney

I am so happy that you are back with me for this episode! Today I am sharing with you the #1 skill that you need to be successful in email marketing for your business. It feels like you have to be a marketing expert in order to increase your revenue with email, but we are busting that myth today! I’m sharing two highly engaging email writing styles that you will not want to miss!   {4:55} Writing email trailers {7:24} A little bit about email reputation  {8:13} Creating curiosity in your emails {12:01} My FREE email writing training!  {14:13} Writing story selling emails And so much more!    If you are ready to take action and really transform your email writing skills, I urge you to take my FREE Email Writing Makeover Training! I walk you through the process of writing emails that your customers will love and actually read. I can’t wait to see you there!    If you enjoyed this episode, please subscribe and share with your business bestie!  I would love to connect with you on IG: @LizzRomney

Welcome to the Email Marketing That Scales Podcast! I’m Lizz Romney, your host, and email marketing coach! I am so happy that you decided to join me. I am a lover of all things email marketing and helping online product-based businesses to scale with proven strategy. On this episode, I am sharing with you a little bit about myself, how I got to where I am today, and why I love email marketing so much! I have worked with several 6 and 7 figure companies in the past to grow their business through email. Now I am excited to share some of those secrets and strategies with you! I hope you enjoy, friend.    {1:11} Why I love email marketing  {10:56} A little bit about who I am {20:44} 6 reasons why email marketing is a must for your business!    Let me help you learn to write emails that your customers love with my FREE Email Writing Makeover Training!    If you are ready to hear more and grow your business with email marketing, please subscribe and leave us a review!  I would love to connect with you on IG: @LizzRomney