Podcasts about upsell

Same product. Same customer. A $900 difference. Two businesses can sell almost identical products to almost identical customers, yet see completely different business revenue growth. One generates $100 from that customer. The other generates $1,000. That's not a 10% difference. That's a 10X difference in customer value.I've spent the last 17 years working with online businesses through my payment processing company, DirectPayNet. Most founders assume that revenue difference comes down to traffic, conversion rates, or ad spend. I get to see patterns across entire industries, and the businesses generating the highest customer value are almost always running a smarter problem solving business, not just a better-optimized one.In this episode, I break down the 5 patterns I consistently see among businesses built for real business scaling, including a payment mistake most merchants never catch, one that quietly kills upsells even when the offer is working perfectly.

If you think you don't have enough clients to need systems in your business, this episode might completely change your mind. Whether you're balancing a business with a full-time job or running a part-time side-hustle, you don't have less need for systems—you have less time to operate without them.In this episode, I'm chatting with my client Jess Hoffman, a Florida-based pet photographer who runs her photography business alongside a full-time corporate job. Jess and I have worked together on her Dubsado systems and client communication, and we're digging into what changed when she stopped trying to piece everything together and built a client experience that could actually support the way she works.We talk about replacing required discovery calls with a book-first process, using video to educate potential clients before they book, and automating client communication without losing personality. Jess also shares how making one simple change to her booking process led clients to prepay for her highest collection—before she even photographed their session.Find It Quickly02:00 - Why Pet Photography02:55 - Charging From Day One05:52 - Systems Mindset Begins09:58 - Simple Sales Explained10:53 - Dubsado Workflow Struggles11:50 - Audit to Blueprint Jump13:00 - Video Instead of Calls19:49 - Handling Corporate Inquiries21:06 - Upsells and Pay Upfront Wins25:06 - Gallery Education and Mockups29:05 - Selling Wall Art With Samples35:00 - Why Systems Matter Part TimeMentioned in this EpisodeThe Experience EditConnect with the GuestWebsite: hoffhousephotography.comInstagram: @hoffhousephotography

Every month, I see which businesses are about to stop growing before they even notice it. Most founders blame marketing first. More ads, a new funnel, a better website. But because my company processes payments for thousands of online businesses, I see something most consultants and coaches never do: the actual numbers behind who's growing, who's flat, and who's declining. And marketing is almost never the real reason.In this episode, I break down 5 patterns I consistently see in businesses that stop growing, and what the fastest-growing companies do differently instead.

 In this episode, we dive deep into one of the simplest and most effective ways to increase revenue without adding more complexity - upselling and offering add-ons. Most business owners focus most of their time and energy on bringing in new customers, but you can significantly grow your revenue by leveraging what you already have in your business and maximizing the value of every transaction with your existing customers.   By offering upsells and add-ons, you can not only increase your revenue per customer but also improve customer satisfaction by providing a more complete solution to their needs. When you do this in an optimal way, people want to continue to do business with you and they end up coming in more often, buying more, and staying you're your business longer. All a win-win for both you and your clients (and it makes everyone's life SO much easier).   Whether you're running a coaching business, restaurant, Medspa, Outfitters store, or any other service or brick and mortar business, these strategies can be customized to fit your business model seamlessly.   Take a listen to learn how to generate more cash flow in easier way right now!   Mentioned in this episode Offer Optimization Scorecard Leave a Podcast Review Subscribe   Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses grow through smarter financial and business strategies, he's learned that the biggest pricing challenge isn't price—it's trust. In this episode, he reveals why buyers instinctively trust salespeople who aren't attached to the outcome, how transformational conversations outperform transactional ones, and the practical sales strategies that keep buyers focused on value instead of price.   Why You Have to Check Out Today's Podcast: Learn why buyers trust salespeople who don't appear desperate for the sale and how perceived indifference creates credibility instead of resistance. Discover how to shift price objections back to the buyer's transformation. Build stronger offers with upsells, cross-sells, and downsells that protect your value.   "The key is to be perceived as indifferent and transformational." — Michael Barbarita   Topics Covered: 01:40 – Why Business Owners Underprice. Why pricing based on your customer's wallet hurts your business. 04:05 – Sell Transformation, Not Transactions. Keep buyers focused on outcomes instead of products and price. 07:35 – Why Buyers Always Return to Price. The psychology behind price objections and buying decisions. 10:40 – Why Buyers Trust Indifferent Salespeople. How focusing on the buyer—not the sale—builds trust. 13:45 – Buyers Buy Futures, Not Features. Mark explains why customers pay for a better future, not product specs. 16:30 – Can CFOs Really Understand Value? Mark and Michael debate strategy, value, and finance. 19:50 – Finding What Customers Really Value.The questions that uncover why customers actually buy. 22:15 – Michael breaks down his sales framework: Captivate → Fascinate → Educate → Close. 25:30 – The Power of Upsells, Cross-Sells & Downsells. Capture more buyers without lowering your prices.   Key Takeaways: "You have to get on the same side of the table as your prospect." — Michael Barbarita "Packaging and bundling products and services together lets you add more value while increasing the price." — Michael Barbarita "No matter what you do, there's always going to be the price-sensitive people. Instead of losing them, have a downsell." — Michael Barbarita   Connect with Michael Barbarita: Website: https://nextstepcfo.net Linkedin: https://www.linkedin.com/in/michaelbarbarita/ Book: Powerful Business Strategy (Free Download)   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Don’t miss this massive SMB partner shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this pivotal episode, we sit down with Jose Gomez Cueto, Microsoft’s SMB leader for the Americas, to uncover the monumental shifts happening within the partner ecosystem and the $20 billion cloud opportunity currently on the table. The discussion dives deep into Microsoft’s commitment to the CSP channel, the explosion of AI agents, and why shifting from traditional headcount growth to outcome-based results is critical for survival. From navigating the complexities of the marketplace to the urgency of becoming “Customer Zero” with AI tools, this conversation provides the roadmap every MSP needs to thrive in the new era of technology. https://youtu.be/QE-1w7GeyPM Key Takeaways Microsoft operates a $20 billion cloud revenue business in the Americas alone, with 80% driven by the channel. The Cloud Solution Provider (CSP) program is now Microsoft’s primary hero motion for the fourth region. The currency of SMB growth is shifting away from headcount and moving directly toward AI-driven outcomes. MSPs must transition from traditional IT outsourcing to strategic business process consulting to survive. Failing to proactively adopt and secure AI tools creates massive liability and shadow AI risks for organizations. IT providers are urged to become “Customer Zero” by deploying and testing Copilot and autonomous agents internally before selling them. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags CSP, Agent 365, SMB cloud revenue, outcome-based selling, Copilot for business, Defender for business, shadow AI risks, AI agent deployment, Purview data security, Marketplace API integration, autonomous agents, Customer Zero, Microsoft Americas segment Transcript Jose Gomez Cueto AUDIO PODCAST [00:00:00] Jose Gomez Cueto: And, and you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, please, uh, by definition, a marketplace is eliminating intermediaries. [00:00:11] Vince Menzione: You can feel it happening. [00:00:13] Vince Menzione: The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:23] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:45] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:55] Vince Menzione: I am absolutely thrilled for our, our next guest. Um, some of you heard me talk about this maybe earlier or in various pockets of conversation. Um, I believe both the SMB market is an, is an incredible opportunity. We’ve called it the Acre of Diamonds at Ultimate Partner at previous events. And then the MSP community, which I want to thank so many of you to for coming, coming on board now. [00:01:25] Vince Menzione: ’cause we’ve had some MSPs that have come to all our events. And doubled, tripled, quadruple the sizes of their business. From what they’ve learned in these rooms. And so we invited our next guest to come. Oh, Jose, come on up. Jose Gomez Cuerto is the leader of Microsoft’s SMB business for the Americas. Come on. [00:01:43] Vince Menzione: Come on over. Come on over. Sit down with me. And I was so thrilled to get this gentleman to come join us. His team is doing incredible work. I got to meet some of his team actually earlier this year. And we know each other for many years ago. [00:01:56] Jose Gomez Cueto: We do. [00:01:56] Vince Menzione: When I was at Microsoft, right? Yeah. So, so great to see you again. [00:01:59] Jose Gomez Cueto: It’s a pleasure to be here. Uh, thanks for the invitation. I’m thrilled to be here. And thank you all for making time, uh, or traveling here. Uh, this is the best time. To be in the industry. [00:02:10] Vince Menzione: It’s an incredible time. [00:02:11] Jose Gomez Cueto: Yeah, [00:02:11] Vince Menzione: it’s an incredible time. So sit down. Yeah, sit down. Let’s, yeah. So let’s talk about you and your organization. [00:02:17] Vince Menzione: Um, let’s talk, well, I, I, I wanna bring this up because it was like, the noise I heard in the room when I was, I went to Interven earlier this year. Yeah. Is, does Microsoft Care about this market? And, um, I was at Microsoft many years, we worked together when I was a, a gm. And, uh, it was run differently back in the day. [00:02:37] Vince Menzione: Yeah. And there’s been a lot of changes to what we call the SME and C business now. Mm-hmm. Uh, and the SMB business, which you run. So let’s talk a little bit about your organization, where you sit in the organization, and then I want to kind of dive in a little bit about what’s changed. ’cause a lot has changed for the better. [00:02:54] Jose Gomez Cueto: Yeah, it’s a great question and I think that that’s what a lot of people think about, uh, SMB and, and who’s SMB and, and who’s at Microsoft and who do I talk to. So, [00:03:02] Vince Menzione: yes. [00:03:02] Jose Gomez Cueto: Uh, even though I know a lot of, uh, friendly faces in the room, I think it’s a great, uh, starting point. Vince, so. Basically, uh, I am responsible for what we call the small and medium business, uh, segment. [00:03:15] Jose Gomez Cueto: Uh, we can also call it small and medium enterprises. Uh, I would say that it is not a monolith. Uh, we do have, uh, subsegmentation, I think that our friend Jay was talking about up to 20 subsegmentation. Uh, we think about it for simplifi simplification purposes on three. Uh, so we have, uh, the smaller organizations, the medium-sized organizations. [00:03:36] Jose Gomez Cueto: And then what we call top point manage, which is basically large enterprise that we simply don’t have an account management team, uh, assigned to. And we are the happy recipients of many of those, uh, every year. Uh, so I would say that, uh, a best definition would be also anything that is unmanaged and is primarily driven through the channel. [00:03:54] Jose Gomez Cueto: Uh, we run in the Americas approximately more than $20 billion of revenue, uh, on cloud. Uh, that’s [00:04:01] Vince Menzione: crazy. [00:04:01] Jose Gomez Cueto: So, and 80% of that is done. Through companies that are here, [00:04:05] Vince Menzione: $20 billion of business. [00:04:07] Jose Gomez Cueto: Yeah. So, um, the, the Americas region that I’m, uh, representing and under my responsibility includes basically three sales units, the United States, Canada, and Latin America. [00:04:18] Jose Gomez Cueto: Yes. Latin America is more fragmented because we have multi-country and multi, uh, subsidiary, uh, structure. Just to recap a little bit of what you asked me rewinding on what has happened in the last two or three years. Yeah. We brought basically, uh, probably something that you might remember from you were there. [00:04:36] Jose Gomez Cueto: I, yes. Uh, which is bringing the segment, uh, with the channel together. So, uh, I think that, um, uh. Earlier in the morning, uh, Steven was, uh, talking about it, what we call S-M-U-N-C, which is, uh, this segment with the channel. And the main reason is to drive, uh, that synergy, uh, and making, uh, a very bold statement that many of you might remember in the last two years, uh, Judson and Ralph, uh, heter or, or new, uh, president for this, uh, fourth region. [00:05:05] Jose Gomez Cueto: Uh, ’cause we call it fourth region. Yeah. ’cause the other one is our enterprises. [00:05:08] Vince Menzione: Yeah. So Asia, Americas Exactly. And, and EMEA. Then you’re the fourth region. [00:05:13] Jose Gomez Cueto: We’re the fourth region. So, so, um, making CSP, uh, our hero motion, and that is fantastic news. I, I started, uh, part of my journey, uh, in, in the channel, uh, way earlier in distribution in the year 2000. [00:05:30] Vince Menzione: Yep. [00:05:30] Jose Gomez Cueto: Uh, and fast forward, I would say 2011, we were launching the first commercial SaaS offering, which was Office 365. Um, I had the privilege to be, uh, leading the launch globally for that. Uh, but then we, the first thing we did was build a channel, and that was called syndication. And basically the precursor of that, uh, became CSP, basically putting, uh, the partner or customer in the middle, the partner around it for the, not only the, the opportunity, but also the responsibility to serve the customer. [00:06:04] Jose Gomez Cueto: 360 from, uh, presales all the way to, uh, uh. Upsell cross sell, and in between deployment, uh, things, uh, around, um, servicing, bundling offers, uh, troubleshooting and support, et cetera. So, uh, back to your question was, this is a very important thing because we’re basically, uh, making our channel the scale and, and the vision that we have is, is that we are gonna be continuing to scale through the channel. [00:06:33] Jose Gomez Cueto: So, um, one last thing I say, uh, in terms of the organization that I think is important for everyone to understand, and I’m gonna go a little bit into more org structure, is that we, we have these three sales units that are geographic. But, uh, what we’ve done this year is to have, uh, more depth on the solution area. [00:06:50] Jose Gomez Cueto: So you might remember that, uh, we’ve simplified them, uh, same as we used to have 8, 13, 13 areas. Now we have only three Oh yeah, same, same, uh, in the solution area. So we have, uh, the AI business solutions. Uh, cloud and AI platforms. And then, uh, security and my team basically mirrors that structure. And we have, uh, team members, uh, primarily, um, our partner, solutions specialists that are, their job is to work with companies like you. [00:07:17] Jose Gomez Cueto: Uh, some few we do, uh, direct in others. What we do is work with, uh, our top distributors, and I think we have, uh, in the room many of those. I think Google is gonna follow up, uh, for PAX eight, and that’s, uh, how we’re going to market now. [00:07:31] Vince Menzione: So just a little bit of context too for me. ’cause I, I, I had heard this at another event. [00:07:36] Vince Menzione: Yeah. And I just wanted to share this. Um, when I was at Microsoft, we, we did not put the right emphasis and energy and resources in the s and b market when I was there, or, or it was fragmented. Every group did it differently. You remember those days too, right? Well, with public sector, we didn’t necessarily have a team focused, and every business did it a little bit differently. [00:08:00] Vince Menzione: Mm-hmm. And I think one of the contexts you, you mentioned Ralph and being in Ralph’s organization. Yeah. Pulling that all together and creating the fourth region created a lot of focus that didn’t exist. And consistency in terms of execution. I think that’s what you’re talking about here. Right? And then also the fact that like, we didn’t, I don’t think we had a sep, an SMB leader back in, back in the day. [00:08:22] Vince Menzione: Like we didn’t have somebody that we can go to to think about the MSP community the way we do today. Mm-hmm. Right. We were just, they were just almost like unmanaged entities out there. Yeah. Was that, would you, would you agree with that? [00:08:32] Jose Gomez Cueto: Yeah, I, we went through several iterations that, uh, you might argue, uh, were painful or not. [00:08:38] Jose Gomez Cueto: Uh, ultimately what we’re committed is to simplify the partner experience. And make that the same for the customers. But what we have is now one center of gravity, uh, a global SMB organization. We have three area leaders. And uh, and that helps us, uh, to be quite honest and in confidence. And you and I talked about it, Jose, this is a forum for, uh. [00:08:58] Jose Gomez Cueto: Speaking the truth. Uh, we, we, we have to fight the gravitational force of the managed space. The company has a big enterprise footprint, so, uh, many of us have become, uh, the chief agitators, uh, to fight the good fight, uh, for SMB. Uh, try to under unpack, uh, in every single conversation with senior Execut. [00:09:17] Jose Gomez Cueto: What is an MSP? And no, it’s not data consulting or one of the large, uh, global design. Uh, and then we explain what they do and then what is a two tier channel, how do distributors work? And, uh, and what about this and what about that? So I think that that has been, uh, a great, uh, progress and a lot of that can be reflected, uh, into how we’re, hopefully everyone in the room is seeing it in how we’re going to market. [00:09:40] Jose Gomez Cueto: I’ll give you two examples. [00:09:41] Guest: Yes. [00:09:42] Jose Gomez Cueto: Um, for, for quite some time. We, we have very limited, uh. Product truth. That’s what the lingo that we use internally, uh, related to offer that were targeted to SMB. And I would say that, uh, business premium, uh, for M 365, uh, was the fact to offer. But now we’ve been able to in, uh, increase, uh, the not so not only commitment, uh, but also the investment that we’re doing as a company into launching offers. [00:10:08] Jose Gomez Cueto: So we have a co compiler for business that is. At a lower price point that has, uh, the same capabilities at the enterprise, uh, that we’re, uh, doing that we also have some security, uh, offers, uh, that are now unattached to business premium, which is our hero motion for sub 300 space. So you start to see, uh, an important trend and it’s great to have jobson at a CEO, uh, of the commercial business capacity because, uh, we’re making things happen. [00:10:34] Jose Gomez Cueto: So what I would say is that I love coming here to these forums. A lot of my team members are here. We’re here to learn. We’re the learner. All we, we, we don’t know much. We need to learn more. Uh, and, and just keeping us honest in terms of bringing that, uh, ethos of, of the customer that most of you are serving and, and, and things that we can improve to get better to deliver value. [00:10:58] Vince Menzione: Yeah. And the speed at which you’re moving has been pretty fast. It’s been very nimble. Like I, I, I’ve been watching this progression. It’s really like you, you’re really leaning in. I was actually hoping because I could ask you a bunch of questions. Yeah. But we have such a great audience and for the first time we really have opened it up to a lot of MSPs in the room. [00:11:18] Vince Menzione: Yeah. And I know you, you wanna get some interaction with some of these folks as well. I thought maybe we would open if you’re okay with this. Yeah, absolutely. I’d rather than I go off script a little bit. I’d rather open it up to some of the MSPs in the room. We’re sitting here eager to learn how and, and what Microsoft is going to do to help. [00:11:35] Vince Menzione: Because I think the opportunity, I personally think the opportunity is huge right [00:11:38] Jose Gomez Cueto: now. Yeah. Let’s do that and well, we get, uh, warmed up. I would say that. [00:11:43] Vince Menzione: So we need some mics. Yeah. [00:11:43] Jose Gomez Cueto: Uh, something that I’m, that I’m seeing, uh, Vince, and, and, and a question that many of you might have is why now? And, and why this an, an exciting, an exciting time. [00:11:54] Vince Menzione: Yes. [00:11:54] Jose Gomez Cueto: Um, and I would say that, uh. Right now we’re seeing, obviously Jay talked about it and, and the big transformation, but it’s a once in a generation or one in a lifetime. Yeah. Uh, shift of the entire platform. Uh, and, and a lot of the scenarios are even maybe scary, but what we see is huge opportunity. And from an SMB perspective, uh, the biggest thing that excites me is moving from, um, something that was. [00:12:23] Jose Gomez Cueto: More related to size, and now we’re moving to outcomes. So, so think about the future of SMBs, uh, with agents and things being measured on outcomes. And, and what this leads to is, uh, Jay talked about it as well, and sorry Jay, it’s such a good job that I keep quoting you. Um, we do that a lot. Uh. You got it. [00:12:49] Jose Gomez Cueto: So you talked about, uh, I noticed that Bill Gates when he said, you know, uh, uh, a pc, uh, in every desk and what we see is every human empowered with agents. Yeah. Especially in work. And what does that mean, that the currency changes being, because what you’re gonna be able to, to envision. Not in the, in the, in the near future, but now is an agentic explosion where then, uh, the currency is outcomes? [00:13:14] Jose Gomez Cueto: Yes. So if you think of an SMB growing, it’s not growing on, on, on full-time employees or headcount. It’s growing on the ability to do more through agents. So, so I think that’s an important thing and, and that’s something that we’re working very closely with our all, all our channel and the offerings that we’re launching to market as well. [00:13:32] Vince Menzione: I also think about the MSPs as being perfectly positioned because what you described, the new, the new model, the future customer and the outcomes is gonna require hands on the steering wheel at all times. [00:13:44] Jose Gomez Cueto: Yes. Yeah. So on that one, and still waiting for some, uh. Someone that is not shy to ask questions, but we’ll, we’ll keep going in the meantime. [00:13:52] Jose Gomez Cueto: Uh, I, I think that, uh, we are learning, all the [00:13:55] Vince Menzione: MSPs are lined up over here. I’m marching them all. [00:13:57] Jose Gomez Cueto: We, and, and I almost know by name all everyone in the first two rows. Yes. Uh, so, so, uh, I might pick on them. Uh, they’re too shy, but, but we’re learning together. Uh, Vince, uh, the important thing is, is the transformation, uh, and the opportunity, but also the risk of, uh, not acting. [00:14:17] Jose Gomez Cueto: Uh, what we were seeing, uh, for the first, uh, year or two was kicking tires, people testing, uh, ai. And now what we’ve seen is basically, uh, a full adoption. Uh, of the agentic technology, not even adoption of the tools, but embracing the technology. So I, I want to give you, uh, two specific, uh, examples or data points we have, uh, just in the Americas, more than almost 9 million, uh, people using copilot chat. [00:14:49] Vince Menzione: Wow, that’s amazing. [00:14:50] Jose Gomez Cueto: So imagine, uh, the, the potential that is there for people that are actively using the tool. Yeah. Uh, to en enable new scenarios of doing things. Uh, another example, and I think I have, uh, someone in my team here, is Amber in the room. Amber Kinney? No, she left. Okay. So Amber runs, uh, cloud and ai, uh, uh, or Azure platform. [00:15:12] Jose Gomez Cueto: Uh, her team has deployed, uh, more than, uh, 11 agents internally for our partner solution specialist, uh, from. Simple agents that will, uh, tell is if a specific deal is eligible for a pre-sales or post-sales program. And comparing all the complexity of our programs, oh my [00:15:29] Vince Menzione: goodness. [00:15:30] Jose Gomez Cueto: All the way to, to, to managing a pipe more effectively of opportunities. [00:15:34] Jose Gomez Cueto: So what we’re seeing is real. This is not something that people are just kicking the tires. It’s like this is the opportunity. So back to, to the point of m ms. P uh, is, is about learning together on how to transition. To, uh, a model that is gonna be based on outcomes. And, and we were discussing, uh, I was with some of our distributors, uh, many of them in the last two months in, in a specific partner advisory, uh, councils and, and some people were just sharing their experiences. [00:16:04] Jose Gomez Cueto: Oh, I decided to charge X amount for an agent. And how do you come up with that number? I don’t know. We’re just testing. Okay. And what about their current revenue? Uh, and, but what about the tokens? What if, uh, the agents start to consume and they’re gonna do the metering? So, so I think that we’re learning together in this space. [00:16:22] Jose Gomez Cueto: Um, but what it is important is just to think about the important, the, the, the critical role that the MSPs are gonna have in leading. And the biggest challenge that we’re seeing and, and we see it over and over and over is, uh, the part about scaling. [00:16:38] Vince Menzione: Yes. [00:16:39] Jose Gomez Cueto: The skilling is not, uh, about learning how to use the copilot tool or to do, uh, some, uh, you know, tuning and that, because thankfully our, at least our, our technology as a platform, uh, pretty much carries the same, uh, security, uh, and compliance configurations that you have in your Microsoft 365 tenant. [00:17:00] Jose Gomez Cueto: But it is more the, the, the skilling about understanding how to do. Customer outcome conversation. What is your AI strategy? What [00:17:08] Vince Menzione: that’s scaling? Yes. [00:17:09] Jose Gomez Cueto: What really matters? Not [00:17:10] Vince Menzione: the technical skill. It’s, it’s really the approach that they’re taking. [00:17:14] Jose Gomez Cueto: Yeah. [00:17:14] Vince Menzione: With the organization. I, it seems that MSPs for many years were down in the weeds. [00:17:20] Jose Gomez Cueto: Yeah. [00:17:20] Vince Menzione: They were turning the, the wrench, so to speak, in the organization, and yet now it seems like this. Kevin Piker, your old boss used to use this term. The, the CIO. The CEO is the new CIO. In other words, you need to be selling upstream. You need, you need to be having the conversations in the organization that are strategic [00:17:40] Jose Gomez Cueto: Yeah. [00:17:40] Vince Menzione: To that organization. [00:17:41] Jose Gomez Cueto: So, two, two twofold on, on that, uh, point, which is very important. One is, uh, not our, a lot of our MSPs are equipped right now. [00:17:49] Vince Menzione: Yeah. [00:17:49] Jose Gomez Cueto: To have a, a conversation about business strategy. Because traditionally has been more outsource it. [00:17:56] Vince Menzione: Yes. [00:17:56] Jose Gomez Cueto: Uh, we started with, you know, managing the networks, then adding services, support tickets, et cetera. [00:18:03] Jose Gomez Cueto: So being able to have that conversation is important. Uh, we, we see through a lot of our tooling that, uh, the shadow AI is everywhere. And what I always tell in any MSP conversation that I have is risk security. You’re on the hook if something happens. That’s right. So if you’re not acting. Uh, then it is a liability. [00:18:22] Vince Menzione: You’re letting things take off in your own organization. Yeah. People are using [00:18:25] Jose Gomez Cueto: philanthropic on their own. The company can go, uh, bankrupt or get sued or get, uh, if they’re in a regulated industry, they can be taken out, et cetera. So, so that’s an important point, uh, related to, to that transformation. Uh, and, and the other part of the skilling that you mentioned that is super important is being in the weeds. [00:18:45] Jose Gomez Cueto: That is where the innovation is happening. Yeah. The later research that we have is being in the front line because it’s all about, uh, reinventing those processes. So I think that it’s a, it’s a good combination that if we have the MSPs, um, and we’re working, uh, not only internally but with our distributors to develop the right skilling around those other type of, uh, consulting skills. [00:19:07] Jose Gomez Cueto: Uh, data skills, uh, business process, uh, redesign and flows. Uh, that is where, where we see the big opportunity. [00:19:14] Vince Menzione: So it’s balancing out the technical skills with the business process skills, the consulting skills. Yeah, exactly. I think we have a question over here. Yeah. [00:19:22] Guest: Good afternoon, Vince. Good. Sorry. Thanks for the great content. [00:19:26] Guest: The question is around small medium businesses and the cost around cybersecurity. So. Basically, as new tools are coming up that are AI based, such as co-pilot for security, defender for AI, are also consumption based, is there a risk that SMEs will be left out under that cybersecurity poverty line? [00:19:52] Jose Gomez Cueto: I don’t think, uh, it is, uh, a risk to being left out, uh, in the country that the, the SMBs, I would say are more help is needed. And, and the way we think about it from a perspective of, of ai and specifically I’m want to talk about agents, uh, it was mentioned by Steven in, uh, in the morning, and I’m gonna talk a little bit high level and then I’m gonna try to bring it down to, to more tangible is this concept of intelligent and trust. [00:20:19] Jose Gomez Cueto: So on the intelligence, what, what we’re, what we’re trying to say here is that your AI is not just generic stuff that you just prompt and you get like anything that is on the web, but there’s contextual. Data, and, and that’s what we do, uh, with what you might be familiar with, which is the iq. Uh, so we have, um, iq, uh, also in Foundry and on our different data products. [00:20:40] Jose Gomez Cueto: So basically bringing the context of your work, of your contacts, of the people you interact, uh, of the meetings of, of the emails, of the SharePoint files, but also important connectors that are in line of business applications that you can bring to copilot. And then. That intelligence, uh, is relevant and that that basically increases innovation. [00:21:01] Jose Gomez Cueto: And the part about trust, uh, uh, not exactly in cybersecurity, but, but related is basically, uh, agent 365. Uh, can I see, show of hands, who’s aware of Agent 365? Maybe like [00:21:14] Vince Menzione: in the front two rows, [00:21:15] Jose Gomez Cueto: 20%? Yeah. So, um, that is basically, uh, an, an amazing opportunity for our MSP channel because it gives you opportunity to. [00:21:25] Jose Gomez Cueto: Basically observe, uh, govern and apply security to the, the agent activity that is happening. So we think in the context of ai, I think that that’s a, a, a super important, uh, aspect to mitigate any risk of, of what can happen if there’s not, uh, the right, uh, posture. Uh, and then, uh, on, on, on the other part of security, I would say that something, I mentioned something about offers. [00:21:51] Jose Gomez Cueto: We brought the capabilities of the enterprise, uh, SKUs and solutions into these add-ons to N 365. So I would say that with, uh, defender for business, uh, plan two, and sorry to go into the SKU language, uh, it, it is important to, to understand that you have those advanced capabilities. And then another one that we’re pushing, uh, hard and, and is had great receptionist, um, uh, purview, uh, and purview. [00:22:15] Jose Gomez Cueto: What allows you is just to really do everything related to data. Data security policies of what data should be prompted by the model, what information to stay or, or, or not stay. Uh, and I think that’s, that’s also a good opportunity that we’re seeing to bring those, uh, advanced capabilities into the SMBs. [00:22:33] Jose Gomez Cueto: The challenge that we have is how do we get them faster, uh, to everyone, especially when there’s, uh, you know, competing, uh, so solutions around it. [00:22:44] Vince Menzione: We have one more question, and I think we’re probably gonna have to break after that. I know we’re over time already and you’ve got a busy rest of your day. I got, well, we got one back there and we’ve got a mic up here, so, so we have two questions. [00:22:57] Vince Menzione: Yeah. We’ll do Tim first and then we’ll get the [00:22:59] Vince Menzione: mic up. I’ll go for the first 30 minutes and we’ll go from there. Yes. Long time listener. Great to see you again. Jose. Um, business premium, we did E seven. We talked about getting a voice from the MSP space. To build out a business premium, like additional offering. [00:23:13] Vince Menzione: Is there any context to that you have any vision in your crystal ball for October? [00:23:17] Jose Gomez Cueto: Uh, I cannot say or, or deny. Uh, but yeah, I think that what, what you I love it in, in all seriousness team. Uh, thanks for the question. Uh, I think that what you should expect is, uh, I call it product truth, uh, more, uh, SMB built purpose built for solutions. [00:23:35] Jose Gomez Cueto: So an equivalent of, of any seven as well. Yeah. [00:23:40] Vince Menzione: You still have, we have another question in the back? Yeah. Yeah. Okay. [00:23:43] Guest: Yeah. Uh, Jeremy here with Integral, um, there’s this kind of idea going around that while CSP has been very successful for many of us as MSPs and, and since the beginning, it’s been a great program that was focused on s and b and it’s come up now. [00:23:57] Guest: There’s this kind of shift saying, and CSPs and you think about being marketplace companies where CSP is, the plumbing and marketplace is, is the lead. If that is true, or maybe you comment on that, that idea. How does marketplace strategy playing into kind of, I guess I’m plugging serials piece now from behind, but how does marketplace strategy then play into the s and b market if CSPs are focused on that marketplace mechanism? [00:24:21] Guest: Where CSPs now are and the, and the modern work and all the things that we’ve been doing really well for a long time become, maybe plumbing is too far down the stack, but really marketplace being a focus, is that a strategy piece that we should be thinking about for CS p strategy overall? [00:24:36] Jose Gomez Cueto: Yeah, it’s a great question and I’ll try to keep it brief. [00:24:39] Jose Gomez Cueto: Uh, I think you need my v The vision that we have is we’re doing both. Uh, we’re empowering, uh, and customers to find what they need. Uh, in the marketplace. Uh, zero talked about also the opportunity for resellers to get enrolled and start to add services and other things. There’s also, another part of the is, is multifacet, uh, to work with ISVs to make it easier and recruit them to bring the right offers. [00:25:03] Jose Gomez Cueto: For SMBI would say that the feedback that we need is to make sure that the right SA ISVs are the ones that serving SMV are represented. Then from another front, I would accept that yes, we have some, uh, plumbing work to do because right now, uh, some part of the billing is not really that nimble for a two tier model if you’re working through a distributor. [00:25:23] Jose Gomez Cueto: So we made some great progress. Uh, we, we, uh, have, uh, announced something and Ignite, if you missed it, I think we might talk about it, uh, soon. Uh, but we have that, that connection via APIs with, uh, the four largest, uh, global distributors. So we’re making progress towards something that will be seamless. Uh, but I think that the biggest opportunity that we have is, is to crack the code, uh, for marketplace. [00:25:46] Jose Gomez Cueto: And, and, you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, uh, by definition a marketplace is eliminating intermediaries. So that’s the dilemma. How do you bring the channel in between to help you expand, [00:26:02] Vince Menzione: right? [00:26:03] Jose Gomez Cueto: That that is really the, the, the, the, the holy grail, if I may use those words. [00:26:07] Jose Gomez Cueto: Uh, but that’s something that, that we’re working towards. And I think, uh, we have a great opportunity ahead and, and you should expect, uh, more announcements as we head into the summer events on how we’re gonna make that more seamless. [00:26:19] Vince Menzione: And REO really lit up the channel Yeah. In, in a big way. ’cause that a hundred percent, that was a blocker before. [00:26:24] Jose Gomez Cueto: Yeah. [00:26:24] Vince Menzione: Yeah. But CSP is also an incredible opportunity if it, you know, I know, I know there’s other sessions and conversations around it. And it does feel, and I’ve heard this before, like I wanna buy from my MSP because they’re the ones I trust. [00:26:37] Jose Gomez Cueto: Yes. [00:26:37] Vince Menzione: But yet I go, I have to go around the system in order to transact my Microsoft licenses. [00:26:43] Vince Menzione: Right. Yeah. And that’s, [00:26:45] Jose Gomez Cueto: I think the scenario getting the gentleman was mentioning is related to marketplace. But yeah. Vince, uh, uh, I just wanted to perhaps close, uh, please. Because I think we’re outta time, right? Yeah, we [00:26:54] Vince Menzione: are. [00:26:54] Jose Gomez Cueto: Yeah. Uh, just in terms of what to expect, uh, we are continuing to be, uh, partner centric. [00:27:01] Jose Gomez Cueto: You should expect as we go into the next fiscal year, uh, more refinement into the customer subsegmentation, we have this concept of above 300 and below 300, uh, working even closer with our distributors to help us scale and amplify the efforts that we do around recruitment, scaling, go to market, uh, co-sell, et cetera. [00:27:22] Jose Gomez Cueto: Uh, and then, uh, obviously expect, uh, we, we, a call to action that I have for everyone is become customer zero. Vince, I’m gonna put you on the spot here. How many agents did you use today? [00:27:37] Vince Menzione: None. [00:27:37] Jose Gomez Cueto: Okay. [00:27:38] Vince Menzione: I, I’ve been in the room leading the room today, [00:27:41] Jose Gomez Cueto: even with more reason. [00:27:42] Vince Menzione: No, I, in, I need to do [00:27:43] Jose Gomez Cueto: more. Put your autonomous agents. [00:27:44] Vince Menzione: I do. [00:27:45] Jose Gomez Cueto: I’m not kidding you and I didn’t, I need to be [00:27:47] Vince Menzione: more of [00:27:47] Jose Gomez Cueto: a frontier for myself. The answer I get usually is like one hand raiser, by the way. Uh, but, but, uh, jokes aside, uh, I think. Becoming customer zero is critical. We cannot be deploying and selling what we’re not using. Uh, we have, uh, great tooling for low-code scenarios, uh, in, in, in, now, I don’t wanna say like in a few months now we have no one, uh, people that have zero knowledge and coding already developing and deploying agents into a secure environment. [00:28:19] Jose Gomez Cueto: It is happening. [00:28:20] Vince Menzione: Yeah. [00:28:20] Jose Gomez Cueto: So, uh, then, uh. Copilot. It is not a competitor charge, GVP or cloud. It is a platform we have both included. [00:28:29] Vince Menzione: Yes. [00:28:29] Jose Gomez Cueto: Do we have multimodal, we have iq. That is everything, uh, closed in terms of, uh, your intelligence. It is secure by default. Uh, and then allowing you to, to do, um, agents and then agents 365 to manage it. [00:28:41] Jose Gomez Cueto: So basically those three stages, customer zero. Uh, copilot agents and Agents 365 as your tool to, to manage them [00:28:50] Vince Menzione: and don’t go rogue and start doing your own things with anthropic and setting up your own instances because you’re gonna compromise your, your instance in your environment. [00:28:59] Jose Gomez Cueto: Well, actually, uh, if you do it in the copilot interface [00:29:02] Vince Menzione: Oh, well, I’m saying do it. [00:29:03] Vince Menzione: Yeah. I’m, I’m at RO going off, off, off, uh, [00:29:06] Jose Gomez Cueto: off. Yeah. Yeah, [00:29:07] Vince Menzione: yeah. Great. Well, thank you, sir. Appreciate you. Thank you. Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:29] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells- How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today0:38 — Why Upsells and Cross-Sells Matter for AOV1:00 — Tip 1: Bundling — Simplify It and Drop the Discount2:05 — Use Microsoft Clarity to Watch Real User Behaviour2:39 — Tip 2: Do Not Overwhelm the Customer4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month8:09 — How to Do Upsells Manually as a Smaller Store8:55 — Tip 5: Create a Customisable Look or Set10:18 — How This Flips the Customer Conversation Completely11:13 — AB Test the Outfit Feature Before Rolling It Out11:46 — Tip 6: Sell Packs Instead of Single Items13:05 — T-Shirt Pack Pricing Strategy Example14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward15:29 — The $500 Minimum Spend Club Strategy16:22 — Tip 8: Use Real Statistics as Social Proof17:54 — Outro — Subscribe and Visit the WebsiteWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

In deze aflevering praten we met Anne Jorinde Kuiper van Gouden Lijntjes, die mensen online leert tekenen en vooral leert om hun perfectionisme los te laten. Anne vertelt hoe ze vanuit het niets begon, met flyers in het dorp van haar ouders en haar moeder die moest doen alsof ze een vreemde was. Ze legt uit hoe ze haar business bouwde met kleine stapjes, en waarom ze een betaalde community van €6.000 per maand bewust de nek omdraaide. Je hoort hoe ze haar business laat groeien met lanceringen, kassakoopjes en een nieuwe vorm van cursussen, en hoe ze ervoor zorgt dat mensen haar cursussen voltooien. In deze aflevering hoor je: ✅ Waarom ze een community van €6.000 per maand bewust stopzette ✅ Hoe 20% van haar fans zorgt voor 70% van de omzet ✅ Welk kassakoopje 3 van de 4 kopers meepakken ✅ Waarom 9 van de 10 mensen een cursus nooit afmaken (en wat zij daaraan doet) ✅ Welke verandering zorgde voor meer omzet uit dezelfde cursus ✅ Waarom haar beste jaar ooit kwam door minder te doen

Showplace en location courte durée : 14 000 loueurs inscrits, plus de 100 000 hébergements et 5 services 100% gratuits. Produits de marque offerts, remises exclusives (Castorama -10%, La Redoute, LG, Dodo), livret d'accueil digital illimité, boutique en ligne pour vendre des extras à 5% de commission, et offres voyageurs rémunérées. Anaïs utilise Showplace depuis 2 ans et reçoit Félix, co-fondateur, pour décortiquer comment ça marche et pourquoi c'est gratuit.Félix et son associé Patrick ont créé Showplace en 2022 en s'inspirant d'un concept américain : installer des produits de marque dans des locations courte durée avec des présentoirs QR code. L'idée : les loueurs sont des influenceurs d'achat naturels, chaque logement est un mini showroom où des centaines de voyageurs testent des produits chaque année. Les marques paient Showplace pour accéder à ce réseau, et les loueurs bénéficient de tout gratuitement.Anaïs partage son expérience concrète : une campagne de vins de Blaye avec des bouteilles offertes à chaque voyageur pendant tout un été, des remises Castorama à -10% (contre 6% avec la carte pro Leroy Merlin), et surtout la boutique en ligne Showplace qu'elle utilise pour ses propriétaires en conciergerie digitale. Ses extras les plus vendus : arrivées anticipées, départs tardifs, décors romantiques, nounours en rose, roses éternelles, coffrets de bain, plateaux apéro et dîners traiteur. Chaque propriétaire gère sa propre boutique en autonomie et Anaïs intègre simplement le lien dans les messages d'accueil.Si tu es loueur ou conciergerie en location courte durée et que tu ne connais pas encore Showplace, cet épisode va te montrer comment faire des économies immédiates et générer des revenus supplémentaires sans effort, avec un écosystème 100% gratuit utilisé par plus de 100 000 hébergements en France.

When you order coffee on your phone, you're experiencing the most successful app pattern in retail: the Starbucks flywheel. Skip the line, earn points, get personalized suggestions, repeat. Rob Tedesco has spent years helping restaurant brands replicate this formula at Dutch Bros, Shake Shack, Carl's Jr, and dozens more. But here's what surprised him: not every restaurant actually needs all four pieces of that engine.Join hosts Nick Paladino and Chuck Moxley as they explore why passwordless login is suddenly the number one priority for QSR apps everywhere. We also unpack a counterintuitive truth: robots are better at upselling than humans. A cashier forgets to ask about fries. An app never does. That algorithmic upsell catches sales humans miss.We dig into how Dutch Bros turned stickers into a collectible experience that hit number one in the App Store, and why the app had to feel as fun as the brand itself. Plus the uncomfortable truth about app security in QSR: these businesses are targets for credential stuffing attacks, and that affects how seriously they take authentication.Key Actionable Takeaways:Passwordless login removes the biggest friction point - Six-digit passcodes beat magic links and device fingerprinting because they're what customers already knowBuild for your frequency, not Starbucks' frequency - Texas Roadhouse doesn't need loyalty programs because they compete on value and hospitality, not habitsAlgorithmic personalization beats human memory every time - Let machines handle upsells; your employees will forget anywayWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter!https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookRob Tedesco's LinkedIn: https://www.linkedin.com/in/robertcharlestedesco/ Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(02:20) The QSR flywheel explained (05:00) Starbucks blueprint vs Texas Roadhouse (08:55) App fatigue and Amazon exception(11:00) Passwordless login becoming standard(13:20) Device fingerprinting explained(14:30) Security threats in QSR(16:00) Why restaurants have apps(16:54) Dutch Bros sticker strategy(19:30) 10-second app design(20:00) Legacy POS complexity(22:00) Conclusion

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

TrafficLaughs - https://www.marketingsharks.com/trafficlaughs-only-100-copies-ever-no-upsells-by-lee-murray/I want you to simply imagine what it would be like to have a whole channel full of videos just like those above – but completely 100% yours – promoting whatever you wanna promote…Your products. Your services. Your opt-in pages. Your content. Your affiliate links.This limited-edition (only 100 available EVER) 30-pack of hilarious short-form video prompts has been designed for one purpose and one purpose alone…To get white-hot, passionate traffic to your offers in absolute droves!TrafficLaughs instantly activates the know, like, and trust factor for you. It's fun & easy to do. And it gives you the very best shot at going viral… repeatedly.

If your offer is confusing, people won't buy. It's that simple. If your potential client can't immediately understand what they're going to get, they're going to scroll right past you. A simplified offer isn't just nice to have. it's the thing standing between you and actually getting clients.   When your offer is clear, people say yes. When it's not, they disappear without a word, and you're left wondering why. The fix isn't a better sales page or a new strategy. It's going back to the foundation and simplifying what you do and who it's for.   In this episode, I coach Alexa, a sleep consultant, through the process of simplifying her offer so it immediately resonates with her ideal client. We also work through refining an upsell on the backend of her business, helping her eliminate confusion at every stage of the client journey.   If you've ever felt like people are interested but not converting, your offer might be doing more work against you than for you. Tune in to eliminate confusion, simplify your offer suite, and walk away with a super clear plan to attract the right clients with confidence.   I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 

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Are you a pest control owner looking to grow? Join Our Facebook Group with 4,300+ Members: https://www.facebook.com/groups/pestcontrolmillionairesJake Sheldon is an entrepreneur, marketing strategist, and co-founder of the Pest Control Millionaires program. He specializes in helping home service businesses scale through proven marketing systems, automation, and AI-powered processes.Over the years, Jake has partnered in multiple successful home service companies, helping them grow from startup to multi-million-dollar businesses. His expertise spans Facebook advertising, lead generation, business systems, and operational efficiency.He's also the co-author of Zip Code Kings: https://pestcontrolmillionaires.com/zip-code-kings/Follow Jake Sheldon:Facebook: https://www.facebook.com/jake.sheldon.7/Linkedin: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Instagram: https://www.instagram.com/jakesheldon25Youtube: https://www.youtube.com/@jakesheldonPCMJonas's Socials: Instagram: https://www.instagram.com/jonasaolson/?hl=esFacebook: https://www.facebook.com/jonas.olson.18/The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit: pestcontrolmillionaires.com Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.comChapters:00:00 Introduction: Jake Sheldon Returns02:00 Jake's Journey From Marketing to Multiple Home Service Businesses05:00 Scaling Pest Control & Building an $850K Moving Company09:50 Inside the Pest Control Millionaires Business Model13:30 The Facebook Ads Strategy That Actually Works20:00 Why Every Business Owner Must Learn Marketing24:00 AI Tools That Are Transforming Pest Control Businesses30:30 Automation, Upsells & Reactivating Old Customers33:00 The First Pest Control Millionaire Conference Announcement37:00 Success Stories: From Startup to $1M+ Revenue43:30 The Biggest Mistake Holding Business Owners Back44:50 Final Advice & How to Join Pest Control Millionaires#pestcontrolmarketing #pestcontrolbusiness #pestcontrolleads #pestcontrolowner #pestcontrolpodcast #jonasolson

What does it take to build a $100M company from scratch? That's what I wanted to find out when I sat down with Gannon Meyer. He's figured out how to turn social media attention into actual revenue. My guest today, Gannon, went from living with his girlfriend's mom to building a thriving business in just 12 months, and he credits a huge part of that transformation to what he shares in our conversation. We dive deep into his "free, segment, upsell" framework for converting Instagram followers into paying customers, and I even get a direct critique of my own content strategy. If you're looking to monetize your audience on Instagram, you won't want to miss Gannon's insights.Timestamps:00:00 Introduction01:14 Converting Instagram attention into revenue03:33 Client examples and creator income levels06:47 The "Free, Segment, Upsell" funnel framework08:39 Using open-ended questions for better segmentation10:50 How ManyChat and AI interpret responses13:12 Real-world example: Adrian's camera business15:52 Good vs. bad open-ended questions18:18 Crafting a CTA for your free content22:00 Storytelling frameworks for strong retention30:07 Maximizing engagement with Instagram Stories33:22 The impact of CTAs on Instagram reach35:01 Why comments are crucial for discoverability44:19 The truth about views vs. revenue47:55 Deep diving into solving problems for revenue51:08 How Gannon's 'whiteboard' videos attract clients53:22 Gannon's life transformation in 12 months58:50 The realization: being willing to be wrong in public1:04:15 The power of putting yourself out thereIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Gannon:Instagram: https://www.instagram.com/gannon.meyerYouTube: https://www.youtube.com/@gannonmeyerLinkedIn: https://www.linkedin.com/in/gannonmeyerFeatured in this episode:Kit: https://www.kit.comHighlights:01:30 Gannon's approach to helping people sell their products16:17 How to ask open-ended questions effectively30:57 The PSA story framework for Instagram46:12 Why high views don't always equal high revenue59:57 The power of being willing to be wrong in public

Get the full PM Trends 2026 Report free at https://pmtrends.com/ (no email gate).Are you leaving money on the table with your current owner clients? Probably. And are you investing enough in AI discoverability? Probably not.Jordan Muela is back, this time to talk about the 2026 PM Trends Report - based on data from a Harris Poll survey of 500+ landlords covering everything from why they hire (and fire) property managers to what services they'd actually pay extra for.We discuss:(00:01:06) - Welcoming Jordan back to the show(00:02:12) - The PM Trends report(00:07:18) - How owners can upsell(00:15:20) - Sponsor - Haven AI(00:16:49) - The Boomer shift of ownership to Millennials and Gen X(00:23:32) - Response time expectations(00:31:59) - Stress reduction in marketing(00:33:46) - Sponsor - Enterprise Bank & Trust(00:35:10) - Cash flow as the primary reason to hire a PM(00:39:24) - Discounted monthly rents in exchange for on-time payments(00:46:40) - Sacrificing cash flow for a better renting experience for tenants(00:51:00) - Educating owners and landlords(00:55:20) - Finding a PM in the age of AI(01:01:46) - Takeaways from running the PM Trends reportWe dig into the owner benefit package opportunity: seven services (asset management, tenant damage protection, instant rent payments, lost rent protection, and more) that 41–51% of owners said they'd pay above their base management fee to get. The software constraints are real, the billing paradigm is frustrating, but the demand is clearly there.We also get into the generational shift happening right now (millennials are 44 percentage points more likely to use professional PM than boomers), what landlords actually expect in terms of response time (spoiler: within 30 minutes, most channels), and how to position PM around stress reduction and cash flow - the two factors that drive hiring decisions by a 2-to-1 margin over time and risk.Plus: 75% of owners plan to use ChatGPT or similar tools to find their next property manager. Jordan makes the case for what you actually do about that.--Resources for Property Managers & Real Estate Entrepreneurs• Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/• Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe• RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure ). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

Most Airbnb hosts are leaving money on the table without realizing it.In this episode, Sarah and Annette break down four common guest requests that hotels routinely charge for but short-term rental hosts often provide for free. From early check-in and late checkout to pool heat, grocery stocking, and celebration setups, these services take time, coordination, and operational effort.The hosts share real examples from clients who turned these requests into meaningful revenue streams, including one host who added thousands of dollars per month simply by charging for services guests were already expecting to pay for.If you've ever felt guilty charging for extras, this episode will help you rethink the difference between hospitality and uncompensated labor.In this episode, you'll learn:Why early check-in and late checkout should be treated as premium servicesHow to price pool heat without creating guest confusionWhat hotels charge for concierge-style amenity setupsHow to structure grocery stocking and fridge-fill servicesThe mindset shift every host needs to stop giving away valuable servicesResources Mentioned: Apply for Strategic Host!

TOOLS & RESOURCES From this Episode: 1. Retell AI — The voice agent platform Jeremy chose after testing every optionYC-backed. Open API. Plug into any LLM (GPT 5.2, Claude Sonnet). Build a custom voice in 11 Labs and pipe it right in. White-label to your clients on day one.

Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn't a technical problem. It's an emotional one. And it's leaving $270 billion on the table every year.Inside the episode:Why your checkout is the one place segmentation goes to die — and how personalizing it by customer type (first-time, returning, high-value) can drive an 18% AOV lift or double-digit conversion jumpsThe "WISMO problem": why more than 50% of order-related support tickets arrive the same day the order was placed — and what it tells you about the trust gap you're creating at checkoutThe free shipping threshold mistake almost every brand is making (hint: they copied a competitor who also just guessed)Surprising checkout wins from PDQ's testing: why moving the economy shipping option down one slot meaningfully increased revenue per session — without a single new ad or productHow to think about every order as its own P&L — factoring in CAC, COGS, fulfillm—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[00:00] Intro — The $270B checkout abandonment problem[00:22] Welcome & Guest Introduction: Avi Moskowitz, Co-Founder of PDQ[01:52] Avi's Background: From Craft Beer to SaaS Founder[03:23] COVID Timing & The eCommerce Wake-Up Call[05:09] The Root Cause of Cart Abandonment: Trust, Not Technology[07:27] How PDQ Solves the Checkout Confidence Gap[14:30] Reducing Friction: Shipping, Delivery Dates & Upsells[23:00] Free Shipping Thresholds & AOV Optimization[34:00] Building a Checkout That Converts Like Amazon[43:24] Thinking in Mini P&Ls: Per-Order Profit Optimization[46:26] Personalized Checkout Logic at the Customer Level[48:24] Where to Find PDQ & Get Your Free Checkout Audit—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Avi's LinkedIn: /moskowitzaviPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

This Episode is Sponsored by Lodgify If you have been thinking about building your own direct booking channel and reducing your reliance on the OTAs, Lodgify is worth a serious look. It brings your booking website, channel management, guest messaging, and unified inbox into one place. VRS listeners can get 20% off yearly and bi-yearly plans with code VRS-20, valid through to the end of June. Visit Lodgify and use code VRS-20 to get started.  > Click here to visit Lodgify.com _________________________________________________________________________________________ Siddhi Mittal has one of those backgrounds that makes you wonder how a single person contains all of it. She grew up in Agra, studied computer science and AI at Columbia, landed on an asset-backed mortgage securities trading floor in New York, moved to London, spent six years in finance, had a full-blown existential crisis, quit to build a startup, stumbled into the vacation rental industry almost by accident, had a baby, got lost down an AI rabbit hole, nearly derailed her marriage, and is now running two businesses while teaching women worldwide how to use AI to earn more and work less. And it seems like all that happened without her taking a breath! Yhangry is a private chef booking platform she co-founded in the UK. It started as a consumer product for anyone who wanted a chef to cook at home. Then Siddhi discovered that 50% of her users were vacation rental guests and property managers, and everything changed. Yhangry is now one of the most interesting upsell opportunities in the STR space: property managers can generate a simple affiliate link, share it with guests, and earn commission whenever a chef is booked. No operational overhead. No coordination. The platform handles everything from booking to payment to quality assurance. The conversation covers all of that, and then it goes somewhere else entirely. Because Siddhi is also the founder of SheCompoundsAI, a live AI education event series focused on helping women build practical AI skills. She brings the same direct, jargon-free energy she uses on stage to this conversation, and what comes out is one of the most accessible explanations of prompting, agents, and reverse prompting I have heard anywhere. If you have been hovering at the edge of AI adoption and not quite sure how to get started, this episode gives you the simplest possible on-ramp. And if you are a property manager looking for a genuinely low-effort upsell revenue stream, the Yhangry conversation is worth your attention. ________________________________________________________________________________________________________________________________________

#939 What if you could make $10,000 a month helping kids have the best night of their lives — all while keeping your day job? In this episode, we're thrilled to feature an interview from Nick Loper's Side Hustle Show, where Nick sits down with Anne McGraw, co-founder of Firefly Slumber Parties in Nashville. Anne breaks down how she and her husband built a thriving side business creating Instagram-worthy, themed sleepover experiences for kids, generating $10,000+ per month in revenue while both working full-time jobs. She covers everything from startup costs (under $5,000 to get going), pricing strategy, hiring staff, managing inventory, and the tech tools that helped her scale — plus the surprisingly powerful word-of-mouth marketing that comes built into every party. If you've ever wondered whether there's a real business hiding in your own neighborhood, this episode is proof that there just might be! What Nick discusses with Anne: + How the business got started + Startup costs under $5,000 + Pricing and package structure + Building word-of-mouth organically + Using Instagram as the main marketing tool + Silent auction donations as a marketing strategy + Hiring parent-teenager teams + Using HoneyBook and Band app to scale + Upsells that boost average order value + Advice for anyone wanting to start their own Thank you, Nick and Anne! Check out ⁠The Side Hustle Show⁠. Check out Firefly Slumber Parties. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your clients already said yes. They signed the contract, they're on the books, and you're doing the work.But here's what most wedding pros leave on the table: the money that was never in the contract to begin with.We're not talking about squeezing clients or tacking on fees they didn't ask for. We're talking about the stuff they genuinely need and haven't thought to ask for yet. The rehearsal dinner without a plan. The day-of paper goods they assumed they'd DIY. The album they haven't considered ordering. Couples walk into a wedding without knowing what they'll need on the other end of it. That gap is your opportunity.In today's episode, Katy and I are breaking down how to ethically grow your revenue with clients who are already on your roster, where those conversations happen in the client journey, and how to bring up an upsell without sounding like you're fishing for more money.If your average booking feels like a ceiling instead of a starting point, this one's for you. You'll walk away with a practical framework for identifying upsell moments, and the language to make those conversations feel helpful instead of pushy.There's more revenue in your current client list than you think. Let's go find it.

Matthew "Spot" Fulton of Parkway Business Solutions rejoins Alicia after a year-long sabbatical to share something surprisingly useful: a totally fresh perspective on QBO's new interface, AI features, and bank feeds. Having missed the frustrating transition period, Spot logged back in without the emotional baggage of watching features break in real time -- and found things better than he expected. His "cold return" experience raises a bigger question about whether proximity to the chaos has skewed how accountants assess where QBO actually stands today.Sponsors:Aqqrue - http://uqb.promo/aqqrueMaxima.AI  - http://uqb.promo/maxima(00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast (00:49) - Spot Returns After Sabbatical (01:44) - Top ProAdvisor Backstory (02:34) - Logging Back Into QBO (03:34) - Bookmarks and Client Navigation (05:52) - Bank Feeds Speed Wins (06:46) - Receipt Upload Improvements (10:04) - AI Statement Reconciliation (13:50) - AI Tools and Reporting (19:19) - Vendor Names and Popups (20:31) - Upsells and Intuit Ecosystem (22:58) - How Spot Relearned Fast (26:21) - Clients Frustration and Change (27:19) - Accounting Future With AI (32:06) - Intuit Accountant Suite Tweaks (33:18) - Wrap Up and Whats Next LINKSAlicia's book on Amazon: http://royl.ws/conversion-bookPast episodes we reference:Kirsten Thulborn on subtle changes you don't notice: www.uqb.show/139Connect with Matthewhttps://www.parkway.businesshttps://www.linkedin.com/in/parkwayincAlicia's Upcoming Classes4/28/26: Converting from QBDT to QBO: http://royl.ws/QBDT2QBO?affiliate=53939075/12/26: QBO Ledger: http://royl.ws/ledger?affiliate=53939075/19/26: QBO Solopreneur: http://royl.ws/Solopreneur?affiliate=53939075/26/26: QBO Advanced: http://royl.ws/QBO-Advanced?affiliate=53939076/9/26: Intuit Accountant Suite: http://royl.ws/QBOA?affiliate=5393907We want to hear from you!Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.Join our LinkedIn community at https://www.linkedin.com/groups/14630719/Visit our YouTube Channel at https://www.youtube.com/@UnofficialQuickBooksPodcast?sub_confirmation=1 Sign up to Earmark to earn free CPE for listening to this podcasthttps://www.earmark.app/onboarding 

What separates a struggling detailer from a thriving business owner?In this episode of the Detail Bookie Podcast, we sit down with Tony Pando to break down the mindset, strategy, and real opportunities most detailers overlook.This conversation goes beyond detailing—it's about thinking like a business owner.We dive into:• How paint chip repair can become a high-profit add-on• Why most detailers are leaving money on the table• The difference between being an artisan vs. an entrepreneur• How to approach dealerships and create consistent income• The truth about pricing, upsells, and volume vs. luxury work• Why fear holds most people back—and how to overcome itIf you're serious about growing your detailing business, increasing revenue, and building something sustainable… this episode will challenge how you think.This isn't just about cleaning cars.This is about building a business that works.Guest:Tomy PandoDr. Color Chiphttps://drcolorchip.com/Host:Rod Puzey and Jody SedrickRoadFS/DetailBookie Podcast

Dr. Lorenzo Tomé conversa com Davi Zanotto, sócio na SD e responsável pela tecnologia do SD Monitora, sobre um tema que separa consultórios sustentáveis de consultórios reféns da agenda: a segunda venda. Conforme o custo de adquirir um paciente novo aumenta, vender de forma ética para quem já é seu paciente deixa de ser estratégia avançada e passa a ser questão de sobrevivência do modelo. Você vai entender por que o tratamento da doença, sozinho, não sustenta mais o consultório; como a medicina de estilo de vida abre uma linha de receita legítima dentro do mercado de wellness; e como estruturar um upsell baseado em acompanhamento longitudinal sem cair em empurroterapia. O episódio também mostra, na prática, como o mapeamento de pacientes do SD Monitora retira o atrito da consulta voltada a estilo de vida, tangibiliza a entrega de valor para o paciente e apoia o médico a conduzir uma venda ética e bem fundamentada. Se você atende bem, mas sente que falta um caminho claro entre a primeira consulta e o retorno do paciente, esse episódio mostra onde está a estrutura que você ainda não montou. Entre na Comunidade SD no WhatsApp e tenha conteúdo gratuito todos os dias sobre negócios médicos. Acesse. O background do Davi Zanotto Davi Zanotto é sócio da SD e responsável pela área de tecnologia do grupo. Tem formação acadêmica e mestrado na área, e atua no desenvolvimento de produtos digitais voltados ao médico, fazendo a ponte entre a visão de negócios do Dr. Lorenzo Tomé e o time de tecnologia. À frente do SD Monitora, lidera a construção das ferramentas que dão suporte ao médico na estruturação do acompanhamento longitudinal e na entrega de uma medicina mais conectada ao paciente. Assista esse episódio também em vídeo no Youtube no nosso canal Saúde Digital Podcast! Acesse os episódios anteriores! SD357 - As consultas avulsas estão falindo SD356 - O que ninguém lhe ensinou sobre sucessão na medicina SD355 - Impotência Aprendida: fuja dela o quanto antes Musica: Declan DP - Fireworks Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665

Credit card insurance is often presented as an easy way to protect yourself, but the details can be more complex than they appear. We break down how it works, the different types of coverage available, and the fine print that can impact whether a claim is approved. From rising costs tied to your balance to common exclusions, understanding the structure of this coverage matters. We also look at when it might be worth considering, where it may offer limited value, and what to review before opting in. If you're carrying a balance or reviewing monthly expenses, this is an area that deserves a closer look. Credit Card Balance Insurance – Government of Canada FREE Canadian Credit Repair Course and NEW Budgeting Resources Licensed Debt Relief in Canada – Debt Help Starts Here Debt Free Digest Monthly E-Newsletter Sign Up Here Consumer Proposals in Ontario: Everything You Need To Know Debt Repayment & Consumer Proposal Calculator Hoyes Michalos YouTube Channel – Reliable Canadian Debt Answers by Experts 00:00 What credit card insurance is 03:30 Types of coverage explained 07:30 How the cost is calculated 11:00 Why lenders offer it 14:00 Common exclusions and fine print 18:00 What the insurance covers 21:00 Cost versus benefit 24:00 When it may make sense 26:30 Questions to ask before signing up Disclaimer: The information provided in the Debt Free in 30 Podcast is for entertainment and informational purposes only and is not intended as personal financial advice. Individual financial situations vary and may require personal guidance from a financial professional. The views expressed in this episode do not necessarily reflect the opinions of Hoyes, Michalos & Associates, or any other affiliated organizations. We do not endorse or guarantee the effectiveness of any specific financial institutions, strategies, or digital tools/apps discussed.

What if the biggest threat to your short-term rental business… is also your biggest opportunity? In this episode of The STR Data Lab, Jamie Lane sits down with returning guest Mark Simpson to unpack how AI is rapidly reshaping the STR landscape—and what hosts and property managers need to do right now to stay ahead.From London conference “carnage” to real-world AI experiments generating thousands in bookings, Mark shares a front-row view of how operators are no longer just using tech—they're building it. The conversation dives into the rise of AI-powered workflows, custom-built tools, and “AI chiefs of staff” that can analyze, optimize, and even run parts of your business. The result? A shift from reactive hosting to proactive, data-driven growth.But this isn't just about automation—it's about strategy. As OTAs continue to dominate, Mark makes the case that direct bookings aren't dead—they're evolving. With AI lowering the barrier to entry, hosts now have unprecedented access to tools that can drive repeat guests, unlock new revenue streams, and personalize guest experiences at scale. The question isn't whether AI will change your business—it's whether you'll adapt fast enough to benefit.You don't want to miss this episode.Key TakeawaysAI is eliminating traditional barriers to growth Lack of time, money, or technical expertise is no longer an excuse—hosts can now build powerful workflows and tools with minimal effort.Direct bookings aren't dead—they're entering a new phase With smarter targeting, personalization, and AI-driven outreach, operators can reclaim repeat guests and drive more direct revenue.Your “AI Chief of Staff” is closer than you think By connecting your PMS, CRM, and tools to AI, you can get real-time insights, automate decisions, and run your business more efficiently.The real revenue opportunity goes beyond the stay Upsells, services, and partnerships (like private chefs or local experiences) are becoming critical profit drivers—not just nice-to-haves.Not all AI tools are created equal—buyer beware Many flashy tools are just “AI slop.” Look for real functionality, proven results, and tools that actually integrate into your workflow.Sign up for AirDNA for FREE

Are your marketing words actually moving the needle, or just taking up space? Discover how to transform your copy into a measurable growth tool with industry veteran Stephen Kimball. In this episode of The Daily Mastermind, host George Wright III sits down with copywriting legend Stephen Kimball to discuss the evolution of direct response copywriting. They dive deep into why high-level marketing strategy must always drive your message, especially in an era saturated with generic, AI-driven marketing. Kimball shares his insights on how to build authentic authority and why understanding human behavior is the secret to high-converting sales copy. Whether you are launching a new product or scaling a brand, this conversation reveals the subtle tweaks that turn words into profit. Key Takeaways:Why strategy is the essential foundation before writing any website or video copy. How to use AI as a tool without losing the "authority" that modern consumers demand. The critical distinction between ethical persuasion and high-pressure coercion. Why understanding a customer's daily pain is more important than technical features. Identifying "low-hanging fruit" like high-impact headlines and mobile-friendly layouts. Why your upsell and downsell flow is often the real key to business profitability. The power of incremental tweaks versus the mistake of starting over from scratch. 03:02 – Why a Copywriter Should Be Viewed as a Marketing Partner 04:30 – The Impact of AI on Content Quality and Market Authority 06:45 – The Art of Persuasion in a Competitive Ad Environment 08:45 – Common Mistakes Entrepreneurs Make When Launching Products 11:05 – The Three Core Pillars: Function, Audience, and Uniqueness 15:30 – Authenticity and the Rise of User-Generated Content (UGC) 20:45 – Strategic Tweaks: Headlines, Upsells, and Smartphone Optimization 24:30 – Establishing a Baseline to Stop Chronically Testing Without Direction Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About the Guest: Stephen Kimball is a direct response copywriting expert with over 25 years of experience working with Fortune 500 companies like Capital One and Walmart. He specializes in helping brand owners sharpen their messaging and turn words into measurable business growth tools. Stephen acts as a strategic marketing partner, focusing on human behavior and buying habits to maximize profitability.Guest Resource:Website: SKcopywriting.comLinkedIn: https://www.linkedin.com/in/stephenkimb/

This week I Talk About The Upsell [powerpress]

Bruce Jordan gives three simple revenue ideas that don't require a renovation—just better packaging and pricing. During AAHOACON, I talked with Bruce Jordan, creator of Hotel Guest Management, about ways hotels can add income when margins feel tight.

Front desk upsells didn't just add revenue — they cut turnover by 40% in one operator's portfolio. In video 2 of this series, Geoffrey Toffetti, CEO of Frontline Performance Group, and Sloan Dean, former CEO of Remington, break down how hotels train front desk teams to build rapport, tailor offers, track performance, and pay incentives that actually keep people.

Most people think free means no money.That's why they miss it.The real play is what happens after people join.Give them value. Help them get small wins. Build trust.Then offer simple next steps that actually help them move faster.Low ticket. High volume. Easy decisions.It stacks quickly.In this video I break down how this model works and how it turns a free group into consistent profit.You can also watch it here: https://youtu.be/z1hPNiLVzgI

In this episode of Tangent Station, hosts Mr. Mirth Maker and Whiz Bang dive into a bizarre news story from Canada where hospitals may offer death as an option for back pain. Highlighting the comedic angle, they discuss Miriam Lancaster's unexpected proposition of Medical Assistance in Dying (MAID) at a Vancouver hospital. Instead of a life-altering decision, Miriam chose to recover and embark on new adventures, including travel to Mexico and Guatemala. This conversation covers serious issues with humor, debating hospital experiences, spicy food choices, and a mutual desire to live fully, underscoring the importance of second opinions.

John shares how a single spring email generated over $13,000 in additional revenue without adding a single new client. Learn how to create simple, high-converting upsell offers your existing customers will say yes immediately, and why spring is the perfect time to do it. Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo : 2026 Tickets are 50% OFF with promo code Pajak https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com  Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK   Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/

Sloan Dean put a number on it: Frontline Performance Group drove a 3–5% RevPAR lift in the hotels where he used it—so he expanded it across the portfolio. I brought in Geoffrey Toffetti, CEO of Frontline Performance Group, and Sloan Dean, former CEO of Remington and now a fellow podcaster, to kick off a 3-part series on how hotels activate the front line to grow revenue and improve the guest experience at the same time.

Resource to include in the show notes:12 Week Year Planning Documents: https://docs.google.com/document/d/1mdUFuMyzS7u8vuWGka94dDKOE7vQfikIIrzqGP8IunE/edit?usp=sharing

What starts with a deep dive into the one detailing step most shops rush through — glass cleaning — turns into one of the most tactical episodes Shawn and Marshall have ever dropped. If you think AI is just a chatbot you occasionally ask questions, this episode is going to completely rewire how you think about running your business.Shawn breaks down how AI is quietly becoming the most powerful hire you'll never have to pay benefits to. From automating the repeatable tasks that eat your day alive, to using tools like Luna to upsell customers and build airtight maintenance packages — the message is clear: the shops that figure out AI workflows now will have an unfair advantage in two years. The ones that don't? They'll be wondering why they're still grinding and going nowhere.But it doesn't stop at automation. Shawn zooms out to the big picture — and the biggest marketing opportunity sitting right in front of every detailer in North America: the World Cup. Using census data and event-based marketing logic, he walks through exactly how to position your shop around massive cultural moments before your competitors even think about it. Spoiler: Easter already came and went — are you ready for Mother's Day?The episode also introduces EngageX, OrbisX's new engagement platform, and covers the Booking Form 2.0 upgrade — including how AI is baked directly into the intake process to help shops understand what customers actually need before they ever pick up the phone.The through-line of the whole episode? You are the driver of your business. AI is the engine — but someone still has to steer.⚡ Key TakeawaysGlass Is a Closer: Don't sleep on glass cleaning as a premium upsell — it's one of the most visible results a customer notices and one of the easiest add-ons to sell.Automate the Repeatable: If you're doing the same task more than twice a week, AI should be doing it for you. Map your workflow before you try to fix it.The World Cup Is a Gold Mine: Major cultural events are marketing opportunities hiding in plain sight. Start building campaigns now — don't scramble when it's too late.EngageX Changes the Game: Engagement isn't just follow-up texts — it's a full system for keeping customers in your orbit between visits.Booking Form 2.0: Smarter intake means better-matched services, fewer awkward price conversations, and higher average tickets.Plan Your Marketing Year: Easter already happened. Mother's Day is next. If you're not planning 30–60 days out, you're always reacting instead of executing.

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Episode von Die Coaching-Revolution spricht Andreas Baulig darüber, warum viele Agenturen sich ihren eigenen Ruf zerstören – und damit langfristig ihr Wachstum blockieren. Du erfährst, weshalb günstige Einstiegsangebote, aggressive Upsells und schlechte Kundenerfahrungen dein Business ruinieren können – und was erfolgreiche Agenturen stattdessen anders machen, um nachhaltig zu wachsen und sich einen starken Namen im Markt aufzubauen. kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

Spring break is calling, but first—Jeff and Jordan are sharing the chaos before the vacation begins. From packing and family prep to Jeff's latest mishap: a tan that may have gone very wrong. Is he sun-kissed and ready for the beach… or officially in trouble? Thank you to our partner  HelloFresh -  Go to HelloFresh.com/togethermess10fm to Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box We would love your feedback... If you enjoyed this episode, tell us why! Leave us a review and make sure you subscribe on your favorite podcast platform. Executive Producers are Riley Peleuses + Ian McNeny for YEA Media Group If you are interested in advertising on this podcast or having Jeff and Jordan as guests on your Podcast, Radio Show, or TV Show, reach out to podcast@yeamediagroup.com Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spring break is calling, but first—Jeff and Jordan are sharing the chaos before the vacation begins. From packing and family prep to Jeff's latest mishap: a tan that may have gone very wrong. Is he sun-kissed and ready for the beach… or officially in trouble? Thank you to our partner  HelloFresh -  Go to HelloFresh.com/togethermess10fm to Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box We would love your feedback... If you enjoyed this episode, tell us why! Leave us a review and make sure you subscribe on your favorite podcast platform. Executive Producers are Riley Peleuses + Ian McNeny for YEA Media Group If you are interested in advertising on this podcast or having Jeff and Jordan as guests on your Podcast, Radio Show, or TV Show, reach out to podcast@yeamediagroup.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode: You buy something and they try to add on and add on. Is your financial advisor doing it too? Your risk profile: Where is your bottom? Or is that even the right question? This could be your biggest hurdle if you retire early. Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Watch the video on YouTube here. Most creators are stuck on an exhausting hamster wheel. They're constantly hunting for new customers to buy their $27 product. Let's say they make a hundred sales in a month. Great job! But next month, they start all over, hunting for those same $27 customers again. But what if that same customer became worth $2,000 to your business? Same effort to acquire them, but 235 times more profitable. Show Notes: MiloTree Sign Up for MiloTree FREE: Digital Product Ladder AI Prompt FREE: Product Goldmine AI Prompt Join The Blogger Genius Newsletter Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The $27 Trap: Why Most Creators Are Leaving Money on the Table Here's what most of us do: We create that one product, price it at $27, and pour all our energy into getting new people to buy it. We're constantly putting up Instagram posts, Pinterest pins, writing blog posts, sending emails, running ads. And even when it works, the math is terrible. Let's say you get 100 new customers at $27 each. That's $2,700. Sounds good, right? But next month, you need 100 more new customers to make that same $2,700. It never ends. You're always hustling for new people. Meanwhile, those 100 customers you already have? They trusted you enough to buy once—but you're ignoring them while you chase strangers. That's where most creators are leaving thousands of dollars on the table and burning out. If you're feeling this exhaustion, you're not alone. In my post on why people won't pay for information anymore, I talk about how the old model of selling one product isn't working in 2026. The solution isn't more hustle—it's a smarter business model. What Is a Digital Product Ladder? Here's what smart creators do instead. They build what I call a digital product ladder, and it completely changes the economics of your business. Instead of selling one thing and moving on, you create a journey for your customer: The 6 Rungs of a Product Ladder Freebie/Lead Magnet – This is how you earn their trust. They end up on your email list. Tripwire Product ($27) – Something small that goes deeper at solving their problem. They buy it, get results, and now trust you even more. Product Bundle ($97) – A comprehensive solution combining multiple resources. Course or Coaching ($297) – Premium transformation and deeper support. Membership (Recurring) – They're paying you every month for ongoing value and community. Mastermind/High-Touch Program – For serious implementers who want direct access to you. Same customers. One acquisition cost. But instead of making $27, you're making over $2,000 over time from that same person. And here's the beautiful part: Each sale after the first one costs you almost nothing. They already know you. They already trust you. They are easier to sell to than a complete stranger. This is exactly why I teach the upsell and order bump strategy inside MiloTree—it's the fastest way to increase your customer lifetime value without finding new customers. Your Action Plan: Start Today Here's what I want you to do right now: Step 1: Grab the AI Prompt Download my complete Digital Product Ladder AI Prompt — it's free. Run it for your topic tonight. Don't wait. Step 2: Sign Up for MiloTree's Free Plan Sign up here — no credit card needed. Set up your freebie lead magnet, test it, and see how easy this all is. Step 3: Build Your Full Ladder When you're ready to build your full ladder, upgrade to one of our paid plans. They start at just $19/month. Most people do this within the first two weeks of signing up. What gets them upgraded? The ability to offer multiple freebies to grow their email list faster—so they have more people to sell to. The Bottom Line With MiloTree, you have everything you need to turn that $27 customer into a $2,000 customer. Stop chasing strangers. Start building real relationships. That's how you get to $1,000, $5,000, $10,000 a month without burning out. Other Related Blogger Genius Podcast Episodes You'll Enjoy: How to Pivot from Ad Revenue to $12,500/Month Selling Digital Products The 5 Digital Products Creators Will Use to Make $10K–$50K/Month in 2026 How to Increase Your Revenue with Upsells and Order Bumps How to Automate Your Digital Product Sales and Make Money While You Sleep   Ready to build your product ladder? Start with MiloTree's free plan →  

✈️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Why bother with upsells? Simple math: if your average job is $400 and you add justone $100 upsell that 40% of customers say yes to, you're looking at an extra$40 per job – on 20 jobs a month, that's $800 more in your pocket with almostzero marketing cost.Thesearen't big projects; they're quick, visible wins that solve small problemscustomers didn't even know they had – or remind them of something they keepmeaning to fix Watch us on YouTube (clickhere)Subscribe to our free newsletter, https://handymanprosradioshow.com/newsletter-signup/Join our Facebook group @handyman prosSend us an email, questions@handymanprosradioshow.com.

If the word “sales” makes your stomach flip, you're going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress.Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn't a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt.We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connection course delivered as a private podcast, and a stress and crisis management toolkit for when it all hits the fan. Each step meets parents where they are and helps them become the thermostat—steady, present, and responsive—so their kids can settle too. We also tackle unsubscribe anxiety, how to find a healthy sending cadence, and why multi-touch messages are accessibility, not annoyance, in a loud world.To close, Tabitha shares a five-minute nervous system reset you can use anywhere to shift from reactivity to calm. It's a practical grounding tool and a great metaphor for sustainable marketing: small, compassionate actions repeated over time create real change. If you've been hesitant to email your list, this is your permission slip to invite with integrity and watch your impact—and revenue—grow. If this resonates, follow the show, share it with a friend, and leave a quick review to help more creators find us.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show

???? Physical therapy clinics don't need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren't dirty — they're how you grow.???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.⏱️ CHAPTERS / TIMESTAMPS:00:00 - Intro02:13 - How "PT Lite" unlocks new patients09:22 - The barrier to short visits: PT psychology13:40 - Using ChatGPT as a triage funnel17:55 - Smart marketing with AI tools21:45 - Insurance as a loss-leader: like Costco's hot dog25:30 - Upselling ethically in physical therapy28:20 - The Gold's Gym clinic model33:40 - Pricing mindset: why PTs undercharge39:00 - The gym-to-premium pipeline strategy

Great contracting work often reveals the next problem to solve. Here’s a simple script that turns an “upsell” into an obvious win for the client—and leaves everyone feeling good about the extra invoice. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You've made the sale. Now what? If you've ever felt unsure about how to keep the momentum going, this episode offers a fresh way to think about what comes next.Omar explores a set of strategies that top brands use to increase revenue without chasing new customers or spending more on ads. You'll hear how small, well-timed offers can turn a single purchase into something much more valuable for both you and your customer.Want to know how to make more money after the sale? Hit play at the top of the page and learn how upsells and downsells can help you grow your business the smart way.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.