Podcasts about upsell

When it comes to assessing practice success, understanding various returns on investment is critical. Kiera and Kristy explain what the Dental A-Team is looking for when it comes to understanding the success (or lack thereof) of various investments. They specifically touch on the power of five different KPIs that'll keep your practice in line. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: K iera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today it's the KK podcast. Kiera and Kristy hanging out today. Kristy, how you doing today?   DAT Kristy (00:10) Good, it's a good day.   Kiera Dent (00:12) It's a great day. you like, I feel like I want to like KK. I mean, it's not, it's only two K's everybody listening, but I feel like it's like the Kit Kat. I don't know. It feels kind of like that between you and me. don't know why, but yeah, double the, or we could be like double mint, like double the flavor, double the fun. It's Kieran Kristy on the pod. Like there's just the two of us cause there's no other K names in the consultant world. It's just Kieran Kristy. So I mean, we got   DAT Kristy (00:36) That's right.   Kari and Kristy, you got it.   Kiera Dent (00:40) Kiera and Dana, so that could be my initials, cute. Then there's Kiera and Trish, but there's Trish and Tiffanie. Then there's Kiera and Brittany, no BS, Britt, she's on her own realm. And then we've got Monica. So, see, it's the two Ks, it's the double the, like, we're just gonna have fun here. Like, you get two of us, two brilliant brains. And believe it or not, Kristy and I actually might just be rivaling for like some of the biggest gains this quarter, so.   DAT Kristy (00:55) Yes, it does.   Kiera Dent (01:07) ⁓ not that we're here just for gains on clients, but Kristy does give me a run for my money, which all the consultants do. And Kristy's just like, she's, she's coming on hot this, this quarter. So I thought it'd be really fun, Kristy, for us to kind of dig into. Like either quarterly or twice a year annual reviews that we kind of do with clients and how you assess it. And we show the ROI that clients are getting, just cause I think it's important for clients to see like, what should you be assessing in your practice quarterly or two times a year?   How's the practice going? And Kristy, I think you're really, really strong in this. And I think you're really talented at looking at the practice and about their numbers and about, like, you love that. You and I will geek about numbers all day long, which is why it's the KK club, the KitKat club. Like we're here for the numbers. We're here for the fun. ⁓ But yeah, Kristy, kind of take it away of how do you set this up? What do you look at with clients when you're assessing their practices? Because always client style is like, I want ROI on consulting. And you do like,   amazing job at showing that ROI. So kind of take it away of what do we look at? How do we determine ROI? And I know this is your jam. This is what you love to do.   DAT Kristy (02:15) I love it. You're right. I do. You know, we all.   Kiera Dent (02:18) Do hear that little   giggle? I hope everybody heard that. Like that's Kristy's like. Kristy lives for this stuff and it makes me so happy because I do too. Like it's fun. It's fun to get the gains.   DAT Kristy (02:28) Yeah,   absolutely. Well, you and I have talked about this before. So many doctors just look   their bank account to see if they're on track or off track. And it's such a false sense of security looking at or lack of security, one of the two. with that being said, ⁓ there truly is like five   Kiera Dent (02:36) you   Mm-hmm.   DAT Kristy (02:48) KPIs that we're going to look at. And a couple of them are lag measures. A couple of them are lead measures.   ⁓ first view would be production net production collections. Yeah.   Kiera Dent (03:01) Yeah, don't even get into that gross. We don't want gains that are fake all y'all, okay? Like get   out. ⁓ Jason and I were talking the other day about guys, there's this, okay, Kristy, I'm gonna go on Tanger for a second. There's this really attractive actor on this show we're watching and I'm like, truly I was so disappointed when they kind of cut him from a couple episodes. I was like, no, she's gotta get back together with this guy because he's so good looking. And my husband and I, we look, because he looks pretty short.   DAT Kristy (03:13) you   Kiera Dent (03:28) So I like scoped him and I was like, how tall is this guy? And he says he's six foot and Jason's like, there's no way he's six foot. He's like, but do you ever hear some guy come in and they're like, yeah, I'm like 5'11". He's like, no, they all push them to the six foot. And I feel like that's what gross production is. It's like all of us are like, yeah, like I'm basically six foot. Yeah, I'm basically like a millionaire. Yeah, I'm basically there. Like, so we're talking, no, get out. We're here for like actual gains that you're actually getting net production.   my little side tangent, it's okay. It's okay if you're 5'10". It's okay if you're 5'9". It's okay if you're 5'11". We in production want to know the real number that we can actually collect, not the artificial one that makes you feel good when you're chatting with friends. You can fluff your height, but don't fluff your production.   DAT Kristy (04:15) love that 100%. So we got the net production and then the collections,   Kiera Dent (04:16) you   DAT Kristy (04:22) dollar for dollar percentage. Obviously we want them to be 98 % or higher. And then on the flip side, where are we diagnosing? What's our case acceptance? And so many people just look at the percent of case acceptance, but I also want to look at the dollars of what you're diagnosing because is it enough to reach your goal?   you know, where's your profit point at and what do we need to hit? Because we can celebrate 100 % case acceptance, which I don't think anybody ever has 100%, but you know, if you're getting 50 % case acceptance, which is still a very good percentage, 50 % of what? If we need to hit 150 every month and we're only hitting 100, it's not enough to get us there. So those would be the main five KPIs that   ⁓ tell us the health of your practice, right? And go ahead, care.   Kiera Dent (05:18) I   was gonna say, and Kristy, as you said that, diagnosing, don't think people realize is as important as it is. For whatever goal you wanna hit, there's a industry standard that you need to diagnose three times what you wanna produce. So if you wanna produce 100 grand, you need to be diagnosing 300,000 minimum to be able to get there, and you better hope you've got a great treatment coordinator who can close. And this is actually like...   I'm gonna like give a little secret away that we'll see if people are smart enough to pick up on in future years. This is the number one thing I actually look for in a consultant. I look to see, do an interview, we give them some stats and if a consultant cannot pick up this practice like without fail, they come in and they wanna talk block scheduling, they wanna talk other things. But I need a consultant to be able to see that a lot of times the reason a practice is not hitting their goals is due to a lack of diagnosis. And another reason we do that is because   Kristy and I are not dentists and we're not here to tell you how to diagnose. We're just here to help you see that based on industry standards and what you should be diagnosing of a healthy practice. If you're not getting enough diagnosis and doctors, you've got to hear this. If you are not diagnosing enough, this is a doctor issue and we're not saying to overdiagnose, but you have to diagnose enough. If you're not diagnosing enough and there's not enough treatment coming through, your practice will not grow. And that's not your team's fault. That's a you problem.   And so making sure that you, your hygienist, you use AI, but Kristy, I'm so glad you brought that up because production collections are always easy. But what impacts that, like you said, is the diagnosis, then the case acceptance, the new patients. And that's where it says lead and lag. Like everybody's looking at the lag of production collection, but it's like, what did we do to get there? And Kristy, I love that you bring these five things up every single quarter, every single, like twice a year with your clients, because people don't realize your bank account is a lag measure.   of what you've been doing in the practice. And then like another one is your overhead and what are you spending? Because if those things are in check, but we're spending everything we're making, we're not saving for taxes. Well, yeah, that's a real fun moment. Your bank account's really gonna look bleak, even if everything's working in the practice. So I really hope people take note because it's such a good thing for people to be aware of.   DAT Kristy (07:09) .   Absolutely. to that point, Kiera, like so many people think if that number isn't where they want it, let's go get more new patients. And then they want to spend more money on more new patients. And nine times out of 10, this is exciting time of the year because we're halfway through the year. Take a look at what you did treatment plan. I mean, I see a lot of practices, you know, let's for easy math, they're diagnosing a million dollars and we've closed 500,000. Holy cow. Even if you captured, you know,   percent of that difference like what would that mean to your bottom line and this is a perfect time to take a step back and go my gosh we have five months left in the year what would that look like break it down chunk it down to simple   pieces that your team can digest and you guys have fun with it. It's all about getting patients healthier. Let's face it, you're not diagnosing things patients don't need. So let's go get it. Let's get our patients healthy and gamify it. See one more crown a day or one more implant a month. What is it? Right?   Kiera Dent (08:35) Yeah. And Kristy, I think something you do so well that I hope people heard is you're not going for the big gains. You're going for the little like squeeze the juice, like get the last bit of toothpaste out of the tube of toothpaste. And I don't think people like that's not sexy. It's like, hey, I heard this podcast that I'm supposed to like go look at these small things versus we're getting all these new patients and we signed up for marketing. Well, but like this is where the elite practices shine. This is where the like really superior   Practices go people are like here. How do you do it? How do you guys like add? 20,000 40 that I Kristy I was looking at some of your stats girl. You're like, like I said, I love a good hustle and some of your practices you're adding like 50,000 a month to their practices and that's Incredible and people like how you do it Kristy's literally telling you it's through squeezing the tube of toothpaste in these small little moves that actually are not that hard going and getting new patients and signing up for marketing and all that that to me is actually hard fixing your diagnosis   getting your whole team on board, looking to see at what our production collections are, making sure our collections are tight. Those things are way easier. They're not as fun, they're not as sexy, but way easier than having to go like hunt and fish for new patients, even though it's way more fun to tell people you signed up for marketing. It's not fun to be like, yeah, we got a new billing thing in place. Like we got our AR fixed. That's not fun to admit, but it's way fun on the bank account and the profitability side too.   DAT Kristy (09:58) Yeah,   100%. And again, ⁓ so going back to the new patients, they want to spend more money to get it. But then have you looked at like, how are we answering the phone? How are we capturing the patients that are calling? Maybe you really don't need to spend any more money to cap, you know, they're coming in, we're just not capturing them, you know, and I'm always a fan of, you know, there's the internal marketing and external.   everything Fred Joyle said it best right everything is marketing we are marketing so get real intentional and get in relationship with your patients figure out what they want and tie their care back to it you know   Kiera Dent (10:39) Mm-hmm.   Yeah, I think it's brilliant. And I think it's like you said, everything we do is marketing. And so if we realize that and so many people want external marketing, and I think to me, the reason people want external marketing, and I'm not here to say not to do external marketing, I think it's a, it is a piece and a part of it. But I think it feels like a diet pill sometimes, like, let's just let's just throw money over there. And let's hope it fixes our problems. Let's out produce our problems rather than fixing our problems. And I really want people to realize like,   elite business ownership and being part of the elites, and we're not talking big practices, there's no right size to it. That all comes actually from doing these small little things and internal marketing, once again, is so good. These patients already love you. You already have a base of people that love you. And if you treat those people really well, rather than constantly going to try and swoop and get more people in, those people then refer, they refer better people to you.   It's easier. I have a practice and it was wild. They're like, Kiera, we signed up with marketing and we're trying to get it. And again, this is not a bash on any marketing companies. It is definitely necessary. ⁓ but they're like, but we're just not getting more, more new patients. Talk to another client. They're like, we, we just signed up with a marketing company and it's actually gone down. And I'm like, well, tell me what were you doing before to get patients? And they're like, we were at the church, we were in this magazine. And I'm like, well, get back in that because it was, it was showcasing the good things you're doing. It was being this like,   more B2B, it was being more connected rather than just trying to go for the masses and it's wild because internal marketing can be so much more effective if done right. And like you said, be in a relationship with your patients and know what they want. And great Google reviews, great Google reviews are your fastest, easiest marketing. So pay with Swell, like let's throw another plugin for Swell. It's been a few months since I put them in.   Go to Swell, SwellCX.com. Tell them Dental A Team sent you. Literally Zeke and I met when he founded the company. So you still get like founding prices, because that was the promise he and I made that you guys would get that. But honestly, just get your Google reviews up. Save the money. I don't know. Kristy, you and I are such birds of the same feather. That's why we're KitKat over here. We just think very similarly. And I think that's why we get very similar results as well.   DAT Kristy (12:55) Yeah, I think that the other big thing here is to recognize so many people are afraid of numbers. The members just start to tell a story and what we fail to realize is there's a system behind every one of those numbers. And if the number isn't where we want it, we need to pull up that system and figure out the system's a recipe, right? It's our cookbook. If it's not where we want it, then let's go back and figure out, did we mess up the recipe? You know, or   is the recipe, we're following it to a T and we just need to change up and find a new recipe because it's not getting the result. So ⁓ I love digging into those numbers because that tells us where we need to focus on this quarter to get the results we want.   Kiera Dent (13:40) And I really love that you said numbers just tell a story and there's a system behind the number and this makes it so much easier like going back There's a podcast I did a little while ago where I talked about the yes model and Dental A Team to help you say yes to more It's focusing on you as a person your vision which Kristy alludes to like are we on track or not for that vision and then E stands for earnings and profitability and S stands for systems and if you put them in that order So you've got your vision then we look at the numbers just like Kristy said   then you put into place the systems based on what those numbers tell you, it becomes a much more manageable and easier to digest process rather than being like, I need all the systems. And it's like, no, no, no, you just need the systems based on what the numbers tell you because I'm sure you're doing a lot more right than you think you are.   DAT Kristy (14:25) Absolutely. And I also think, you know, it's a good time to take a step back and evaluate where you are on the culture scale too, right? Happy team creates happy patients and happy patients pay and refer. So it all goes hand in hand.   Kiera Dent (14:39) Good   thoughts on there. Okay, so what else do you go? You go through the production collections, diagnosis, case acceptance, new patients, lead lag measures. Then you move into, we on track, off track for our goals of where we're at this year? What are the things that we could do now to get there by end of year? Are they still relevant? Are we still on track? What else do you look at with your clients when you're doing these assessments, Kristy?   DAT Kristy (15:02) Yeah, well, I always like to start the year off with projecting where we're going. And so also calculating back to that. And you and I talked about overhead. If we take what our average overhead is for the year, are we on track for meeting that or not?   Right? Because we can project all day long. I can want to make $3 million, but this $3 million cover overhead expenses and our savings for the year. So always measuring back to that. And if we're off track figuring out how can we get on track, right? Did doctor take off more time or do we need to add in a Friday to get to goal? You know, those types of things. Or are you, ⁓   okay with where we're projected to land and you feel confident about that. You know, once in a blue moon, well, I shouldn't say once in a blue moon because you and I do get them up there, but you know, it also relieves them and they can maybe even take an extra week off or a few days off because they're ahead of goal. Yeah.   Kiera Dent (16:06) Totally.   And those are the fun ones. That's what we want. We want to be ahead. We don't want to always be behind. And I agree with you, Kristy. The offices that are ⁓ diligent and consistent at looking at these, we look at these monthly, we look at these quarterly, we look at these annually, we assess, we redirect. It's like, I don't know. I feel like what you do is there's a plane. I just flew back from Greece, which was a very long flight. And it was very fun. This is where I watched.   DAT Kristy (16:13) Mm-hmm.   Kiera Dent (16:35) so many of these shows of this very good looking actor. I thought I was like, how tall is this man? While my husband's sitting next to me, it's okay, it's all right. We're allowed to have a few celebrity crushes. ⁓ But on our flight back, it was like a 12, 13 hour flight home. And I think about if that pilot would not have checked to see if we were a few degrees off, I could have easily ended up somewhere else. And that's just by a few degrees. And so what I feel you're doing, Kristy, on these quarterly, these monthly, these annual check-ins is making sure   that we're still navigating towards Greece or towards wherever we're trying to get. And are we on track or like you said, do we need to do a small navigation at a Friday, change this, look at our spending to be able to end up there at the end of the year or like, are we so far off course? So we need to like correct a little bit and then get back on track for next year. But the hope is that we catch that soon enough because we're never gonna go in a straight line. It will never be perfectly across. There will always be hiccups, there will be turbulence, there will be.   things that you gotta go around, you gotta redirect places. But if we're constantly looking at it, we stay much more on course and charter to where we want to go rather than like hoping and wishing we end up where we actually set out to go.   DAT Kristy (17:43) Yeah, 100%. And sometimes it's also looking, where are we spending? Right? Is there something that crept in there? We talked about this before too, with, you know, the subscriptions or, I mean, it's funny because the very first doctor that   I remember him telling a story about an airline and I was just sharing this recently with a client. I think it was like American, you guys could probably Google it and find it, but it's back in the day when they would serve meals to everybody and this airline decided that they could cut one olive.   Kiera Dent (18:17) Hmm?   DAT Kristy (18:17) and it cut their bottom line by a ton. Like what is the cost of one olive? So where can we tighten the ship a little bit? Those things are kind of, again, have fun with it, gamify it. Get your team involved. Let them be part of the solution.   Kiera Dent (18:37) Yeah,   and Kristy, I love that because we talk about this olive, the FedEx trucks and then chicken nuggets. And going back to it, the black olive airline cut, it was one olive, saved them $40,000 annually. I just pulled it up to sea and it was on American Airlines. And Tiff and I talk about the chicken nugget, like they used to serve five chicken nuggets, which was the right amount. Well, they dropped it to four. Four is not enough, so now you...   Upsell to 10 and I'm like that's one chicken nugget. This is one olive and I agree with you Kristy for me This is the fun of business like how can I go find that one olive or that one chicken nugget Tim and I get really excited when we find a whole chicken farm. Like that's a good one I'm like, wow, that was that was like a really good idea or a whole salad But again, it's to cut costs but improve patient care. Like what are they? mean even today Kristy, Shelbi, Britt and I were going through our expenses in dental a team   DAT Kristy (19:25) Mm-hmm.   Kiera Dent (19:30) and we looked and we have Adobe and we still use Adobe for contracts. But Shelbi looked at it, we're paying 65 and we use Canva and our marketing team doesn't need all the entire suite of Adobe anymore. But that was something we put into place like five years ago. We've been paying 65 bucks every single month when we only need to be paying 19. Not that that matters. And so many people are just like, well, here it's 40 bucks. And I'm like, okay, you want to play a game with me? I'll play a game. It's 65 minus 20.   DAT Kristy (19:57) me.   Kiera Dent (20:00) Okay, so 45 times that by 12 times that by five years is 2,700 bucks that I've been overpaying just on a subscription that's doing nothing for our company that I could have cut. And I'm like, I know you might not get out of bed for 2,700 bucks, but I'm like, you find that subscription, you find this subscription, you find that one, all those little, do you think someone really was excited on American Airlines to save $40,000 when it's a multi-billion dollar business? But 40,000 here, 20,000 there.   DAT Kristy (20:26) Right.   Kiera Dent (20:29) 50 bucks here. also think Kristy, to me, it's the discipline of auditing, of looking. It's more than I think the olive or the Adobe subscription or the chicken nugget. It is the constant innovation to look, to be the most savvy business that we can possibly be. And then we flip to the other side and give the best service that we can as well.   DAT Kristy (20:51) 100 % I agree with you, Kiera. Yeah, it's just those small incremental things. And it's about being intentional versus doing it by default, right? Let's do it intentionally so that when we get to the end, there's no surprises.   Kiera Dent (20:52) you   love that because I hate surprises in December as a business owner. Oh, I used to dread December's like and it's a great time to travel. It's a great time to hang out with family. But I used to cry like beginning of December, it was tears every single year. And then by the end of the year, I was exhausted. had nothing left for family and it's supposed to be such a fun time that I agree with you, Kristy. It's like no tears. The projections are there we were prepared. I don't know there really is a saying like if you are prepared, you will not fear and I'm like, it really is that case and also   Like CPAs, I'm gonna rag for a second. They rag on consultants. This is a love relationship we have with CPAs and consultants. I get so annoyed that like CPAs don't tell you till December. And I'm like, no, have the meeting in July. Have the meeting in October. Figure it out because you still have time to pivot. And that's what Kristy and I wanted to come on today is there's still time to pivot if you look at these items, you look at the things we're discussing, you look to see what can we do. There's still time. It's like, we're not at the 11th hour.   hoping to try to make up time in such a short amount of time. call your CPAs, find out where you're at on your tax liabilities. Are you on track for saving that? There's so many times that we have our meeting with the CPA and he's like, Kiera, I need to up and increase and start cutting. And I'm just annoyed every time, but I'd rather do that over the course of six months rather than one month, because I still have time to make that correction with it, not hurting as much as it could.   DAT Kristy (22:30) It's so true, so true. And the efforts to get there are a lot smaller when we can dilute it over five months versus two weeks, because we didn't look till the end of the year.   Kiera Dent (22:42) especially the two weeks in December where we're not producing so we're not even collecting and we have to pay more. It's just a really like nasty path. So I'm like, no, no, no, just don't plan for December. Have that be your gravy slush time. Get it all done in 11 months. But like even that kind of thinking, Kristy, I don't think is common. I think it's very abnormal to think, well, if my December is only going to be two weeks, why am I banking on that as a full month? Why don't I bank on? And this is back to mine and Kristy, like we love the projections. We love to think of like   DAT Kristy (22:59) No.   Kiera Dent (23:12) How could I get this done in 11 months? How can we give you vacations? How can it be done in this many weeks? And that's something, Kristy, I really do feel like it's the Kit Kat Club over here. Like we really do think in such a similar way, but I want you to realize like this is how Kristy and I are able to throw gains. We're able to help practices get to where they want to be, but also with it being easy, happy teams, happy culture, not a lot of stress, ⁓ and just kind of doing the small minutiae things that actually make insane gains.   for a practice. We help find the olives, Kristy. Every so often we might get a tomato, but it's the small olives that actually make the huge impact for a practice.   DAT Kristy (23:42) Right? Yeah, let's get the olives. Yeah.   100%, 100%. And hopefully we can show it's easy. It's not hard. It truly isn't hard. It's one patient at a time and just capturing a little bit more.   Kiera Dent (24:03) Yeah. And then Kristy, I think it's really fun what you do for your clients too, is you show them the ROI that you brought to them through AR, through production, through overhead savings. So that way a client, regardless of their bank account saying, can literally see that in the course of working together, this is what we've been able to accomplish together. Because I think as a business owner, it is so easy to forget like what it felt like when I couldn't lift 20 pounds, now that I'm lifting 50 pounds.   Like it's so easy because 50 pounds becomes your new normal, but you're like, no, no, no, no. Remember how we started and you couldn't even lift like five pounds. Then you got up to 20, then you got up to 50. I think it's very easy for clients to forget where they started because their new norm is where we've grown them to.   DAT Kristy (24:48) Yeah, it's so true. mean, you know me, I love analogies and it's almost like your periopatient that's been coming in every three months and now they're healthy and so they want to push it back out and it's like you forgot it's this effort coming every three months that's gotten you healthy and the minute we change it, things start to slide, you know, so. ⁓   Yeah, mean, hopefully, hopefully we can always show that value in it. They still have to do the boots on the ground hard work, but you know.   even Tiger Woods has a coach, right? And that coach can see around corners to see things a little bit faster maybe when things aren't moving the same. You your swing's off, what's happening, what's going on, you know, and to keep you back on track. it's fun, it's fun partnering with clients and being able to see that and course correct and help them achieve their goals.   Kiera Dent (25:43) ⁓ I love it. Kristy, I agree with you. And I think that that's why we have the passion for consulting. We have the passion for practices. We have the passion for wanting you to strike. It's crazy because like, I don't know, we have a tagline, which marketing told me I need to get rid of because it's more about me than it is about you. And it does not make sense to me. ⁓ where it says like your success as a practice is truly Dental A Team's passion. Like this is what gets me and Kristy up out of bed. This is what makes us want to get on a podcast and share with you is   you being successful, you getting your dreams, you hitting these goals is what we are obsessed and so passionate about. So I think it's so fun. So I'd say, Kristy, if practice is listening right now, what would be kind of like your bow on our podcast today that you'd say like, okay, from everything we've talked about, what do they take away? What can they go implement? ⁓ Because sometimes it can feel like, well, what's my first step to be able to get on this path of slight course corrections to get to my final destination with ease.   DAT Kristy (26:42) Yeah, well first off, if you haven't figured out your goal, maybe look at what you finished at last year and at least strive for 10 % above that because we know that that's at least keeping up with inflation. Again, I don't know if that's meeting your overhead needs, but at least it's a good point. And then reverse engineer it. See how far you're off track from that for the year.   and ⁓ what's one more day or one more thing every day. Hopefully you're doing some sort of morning huddle and ⁓ inside of the morning huddle, everybody has a part to play, right? So admin, look, is there any balances that need to be collected?   ⁓ patient wise in doctor's schedule, is there anybody that could come back in through hygiene? Hygiene, if we have undiagnosed treatment and we know there is, because we see those numbers every day in morning huddle and it's almost like crazy alarming the amount. Usually it's more than what you're even producing for the day. So, gamify it and try to turn those patients into healthy patients by converting their treatment. ⁓   know just those simple things right there is going to make a big difference to your year end.   Kiera Dent (27:55) I that. I love it, Kristy, so much. And I love that you have the passion and the love. I love that you will also sit down with your clients. And I think that that's the discipline and maybe like the fast track of using a consultant is, Kristy, you prepare these for your clients. You think about it. You're looking down the line of things they're maybe not even considering doing. They're not thinking about midway. How are we doing? What are our projections? Are we on track? Are we off track? Where are we at? And I think having a consultant, like you said, with even Tiger Woods,   looking around the corner, looking down the line. Kristy and I are both like, we're watching the clock. We know we only have so many more months in the year. Where are you at? How can we make sure that we're constantly keeping you on track to get to your goals? Where maybe you're just having a fun summer vacation or you're just coming back. Like we know that that's our job is to be looking down the line for you, watching out for you, projecting for you, course correcting with you. ⁓ Even when you're in the day to day problems. And I think Kristy, that's just a   a shout out to you and a shout out to consultants because this is why we do what we do. So if you, if you are like most business owners, including myself, when I first started and you hate numbers, that's why there are people like Kristy and myself that exist because we love to get into the nitty gritty. We love to look for those olives. We love to help you go do the dentistry and we're going to sit here and help make sure your business and your team and your practice is flourishing. So that way the hard work you put into being a dentist pays off for you in the end. So Kristy love this, love what you do for our clients.   Love being the, the KK Kit Kat, whatever we want to be over here. mean, it might stick. We might be Kit Kats for Halloween. You never know, but Kristy just super appreciate you and all that you do for our clients and for our company and you as a human being, you're just a gem. And I'm so freaking lucky to work with you.   DAT Kristy (29:28) Yeah.   Thank you. It's my honor and you know what? We're stronger as a team, I have to say. So no matter what consultant you have in our company, you get all of us. So we collaborate, we cheer each other on, just like hopefully you're cheering your team on. So happy to help.   Kiera Dent (29:49) Bye.   Kristy,   you said that so well and it is true. I see you and all the consultants like have little meetings on your calendars of connecting and chatting and I do agree. We all help each other out. We want all of our clients to succeed no matter who you're working with. So for all of you, if you're struggling or you're like, gosh, I really would love that help or just having someone, I'll just put our arm around you and like, we're here to help you. We're here to support you. We're here to guide you. We're here to look around that corner. Reach out, Hello@TheDentalATeam.com. And as always, Kristy, thanks for being with me. Thank all of you for listening.   and we'll catch you next time on the Dental A Team Podcast.  

Fünf Sales-Fehler entscheiden oft über Erfolg oder Stillstand: Wer nur eine Vertriebsperson einstellt, verliert Vergleich und Lernerfahrung. Späte Trennungen lähmen Teams, fehlende Ziele bringen Unsicherheit. Ein zu niedriger Einstiegspreis klebt wie ein Etikett, das späteres Wachstum blockiert. Upsells entstehen selten von allein, sondern brauchen klare nächste Schritte und echtes Commitment. Praktische Erfahrungen und klare Haltung prägen diese Folge – für alle, die Sales ehrlich und nachhaltig gestalten wollen. Du erfährst... …warum mehrere Vertriebler*innen den Erfolg im Sales steigern. …wie klare Ziele den Vertrieb dynamisch und erfolgreich machen. …warum der richtige Preis entscheidend für langfristige Kundenbeziehungen ist. __________________________ ||||| PERSONEN |||||

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days.   We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit.   Key highlights of this episode include: ✅ How to generate £5K–£30K in days using smart offers. ✅ The key difference between premium and low-cost Black Friday strategies. ✅ Upsell tactics that increase cash flow without harming monthly revenue. ✅ How to use exclusivity and urgency to drive conversions. ✅ The exact marketing timeline to maximise your Black Friday sales.   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness 

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into the critical paradox facing med spa owners: The trade-off between maximizing initial visit revenue and securing long-term client Lifetime Value (LTV). We break down why aggressive cross-selling or upselling, while tempting, can lead to patient sticker shock, erode trust, and ultimately hurt your retention numbers and profitability.We explore how to grow your med spa by shifting your focus from a transactional sale to a transparent, educational approach. This ensures patients feel comfortable with their investment and are eager to return.We cover…✅ The true cost of forcing sales and how it manifests in poor client retention.✅ Why understanding your local market's budget (median household income) is non-negotiable for setting realistic revenue goals.✅ How to implement a layered, educational blueprint for treatment planning that lets clients "self-sort" based on their comfort level.✅ The dangers of incentivizing providers based on financial outcomes versus actions that build long-term patient trust.✅ How to adhere to your minimum viable treatment standards (e.g., minimum units) without seeming pushy.✅ The case for prioritizing patient long-term financial comfort over your short-term sales goals for maximum LTV.If your med spa is struggling to convert satisfied first-time patients into loyal, repeat clients, this episode gives you the blueprint for a sales process that aligns your business goals perfectly with your patients' best interests.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

For our latest Host Planet Playbook feature, we're joined by James Cornwell, Co-Founder of Curated Property, to discuss scaling operations, challenges and opportunities in the holiday let industry, and how to prosper in the luxury sector.James shares candid insights on:- Scaling ops: playbooks for quality control, owners, and multi-market growth.- UK landscape: how current legislation impacts STR strategy.- Work-life balance: hard-won lessons from the founder seat.- Upsells that serve: why not every upsell should be a cash grab.- Tech stack: essential tools powering Curated Property.- Plus, shout-outs for Alistair Handyside, Graham Donoghue, and Rudy Abrahams.Tune in for an inspiring conversation about the short-term rental space.1:39 Curated Property2:13 James's journey in the STR space3:03 How Curated Property stands out4:07 The main challenges and opportunities, including fire risk assessments and planning permission7:03 What the industry needs to do to fight back7:54 The sweet spot in relation to property management and customer service10:54 How to keep owners happy12:55 Great guest experience starts with training for staff16:37 Upselling to high-end guests17:56 Biggest lesson learned20:28 Good financial hygiene is essential 21:56 Work-life balance 24:06 What James loves most about his work26:00 Quickfire questions28:02 Most memorable hosting moment29:00 Shout-outs: Alistair Handyside, Graham Donoghue, and Rudy Abrahams31:17 Ultimate goalJames Cornwell: https://www.linkedin.com/in/jamescornwell/Curated Property: https://www.curated-property.com/The Host Planet Playbook was created in collaboration with Hospitable. Interested in using a PMS which will help you manage your rentals on autopilot? Get 25% off Hospitable for the first three months: https://hospitable.com/partners/hostplanetDownload a free copy of the Host Planet Playbook: https://www.hostplanet.club/host-planet-playbookThe Host Planet Playbook series is presented by James Varley, Founder and CEO of Host Planet. Connect with James on LinkedIn: Host Planet: https://www.hostplanet.club/

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.Topics discussed in this episode:  Why neglecting post-purchase attention loses golden revenue opportunities. What messy international tracking does to ruin the customer experience. How a tracking page's upselling block generates additional revenue. What smart email notifications do to boost revenue via Klaviyo integration. How Parcelous finds every possible carrier for multi-country shipments. Why optimization can lead to up to 8-10% in additional revenue. How dropshippers can hide Chinese origin and carrier statuses. What custom statuses do to keep customers calm during shipping delays. Links & Resources Website: https://www.parcelous.com/Shopify App Store: https://apps.shopify.com/parcelousGet access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

**In this video, Dr. Lisa Faast shares her tailored version of the popular "75 Hard" challenge, specifically designed for pharmacy owners who want to grow their businesses.** **Show Notes:** 1. **Introduction to the Podcast and the 75 Hard Challenge** [0:00] 2. **Rule 1: Post a Video on Social Media Every Day** [2:16] 3. **Rule 2: Offer an Upsell with Every Transaction** [3:02] 4. **Rule 3: Write a Handwritten Thank You Note for Every Shifty** [3:34] 5. **Rule 4: Read 10 Pages of a Business Book Every Day** [4:48] 6. **Rule 5: Share Your Numbers with an Accountability Partner** [5:18] 7. **Conclusion and Call to Action** [6:12] **Links mentioned in this episode:** [How To SignUp] (https://wo4qver7.pages.infusionsoft.net/)Websites Mentioned: https://www.drlisafaast.com/----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**

De vraag waar elke fotograaf mee rond loopt; hoe bereken ik mijn tarieven? Wat reken ik voor een album? Waar moet ik rekening mee houden? Ik ga mijn visie met je delen in deze aflevering.

Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Digital Agency Growth Podcast, I'm joined by Brock Murray, co-founder of SEO Plus, a digital marketing agency he launched back in 2012 that has grown into a 50+ person team serving clients across North America and beyond.Brock shares the arc of his journey, from launching his first web hosting business at 14, to building SEO Plus with his partner Eddie, to scaling through multiple growth stages while navigating the challenges of delegation, client specialization, and leadership layers.If you're running an agency, this episode is a playbook on scaling without losing touch, adapting to seismic industry shifts like AI search, and building a growth engine that lasts.⏱️ Timestamps0:00 – Intro & Brock's early start in web hosting at age 141:00 – Founding SEO Plus in 2012 and partnering with Eddie2:00 – Growth stages: from the first hire to 10, 25, and 50 employees3:30 – The challenge of scaling culture and building management layers5:00 – Hybrid account management and the role of AMs in sales7:00 – Upsells, long-term relationships, and winning bigger accounts9:30 – Balancing farming existing clients vs. chasing new ones12:00 – Building a partner program: from 20 informal partners to 80+ active ones15:00 – Partnerships vs. web leads vs. outbound16:00 – Scaling from meetups to AI-focused community events18:00 – Outbound experiments: Apollo, coffee chats, and free AI brand audits20:00 – Structuring partnerships transparently and acquiring a partner's business23:00 – Fractional CMOs (VCMOs) as high-value partners24:00 – How Brock got out of the sales seat and what made it possible27:00 – Building trust and reach through events—local vs. national scale30:00 – Fewer clicks from Google, more searches on ChatGPT & Gemini32:00 – Launching Generative Engine Optimization and building AI tools internally34:00 – Why agencies can now afford to build internal products35:00 – The future of SEO: rebrand or double down?37:00 – Where to connect with Brock online

Want revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with buying power Retention: why community + live video drove 94% lifetime retention Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love   Join The Boutique Hub Sarah Williams & Launch Your Box with Sarah Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox Additional resources for you! ➡️ Sarah's packaging cheat sheet ➡️ Curating a box experience --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

On this week's episode of The Terrific Teacherpreneur, I take a look at my five most popular episodes. I discuss why they resonated and share takeaways and action items from each episode.In this quick episode, I share reminders about:Intentional product creationImpactful upsellsThe value of small SEO tweaksThe mindset you need to haveComparing yourself to othersHere's my 5 most popular podcast episodes:Episode 80 - What TpT Sellers Earn Each Month With Rebecca From Hoff MathEpisode 95 - Looking To Earn $100 A Month or $1,000 A Month? Here's How.Episode 70 – Answering Your SEO Questions With Kristen DoyleEpisode 76 - How I Made $1,000 From Creating A Few LinksEpisode 87 - Which Product Should You Make Next?- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

Vereinbare jetzt Dein kostenloses Erstgespräch unter: https://lucarutolo.de

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!Connect with Laura Kebart:languageartsteachers.cominstagram.com/languageartsteachersKey Takeaways:(03:10) Keeping the funnel building process simple(06:40) Upsells, order bumps, and easy pricing tweaks that boost sales(09:15) Nurturing customers after the sale with follow-ups and reminders(17:00) Laura's advice for new business owners(20:10) Encouragement to take the first stepListen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)Grab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You'll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into regulars How to train your team to say the right things—without being pushy Listen to the episode here! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

Proposals can make or break your agency's Q4 pipeline. Too vague, and prospects don't see the value. Too detailed, and they get stuck in analysis paralysis. In this episode, Dan is joined by Joe Ardeeser, founder of Smart Pricing Table, to talk about how agencies can strike the right balance, upsell strategically, and close deals faster as the year wraps up.Whether you're facing slow proposals, scope creep, or undercharging, this conversation gives you practical steps to turn proposals into a growth engine for your agency.

Ever gone somewhere for one main thing, but somehow the upsell ends up being the main thing? Cindy put it perfectly: “You know what’s a scam? I went to the hairdresser, and she asked if she could add 10% tip.” You come for a haircut, but suddenly the conversation is about treatments, products, and now even tipping systems. Same thing happens at restaurants, car washes, even tech stores – you walk in for the basic service and leave wondering how you spent double. So, where have you gone for the main thing, only for the upsell to become the real main thing? Hang out with Anele and The Club on 947 every weekday morning. Popular radio hosts Anele Mdoda, Frankie du Toit, Thembekile Mrototo, and Cindy Poluta take fun to the next level with the biggest guests, hottest conversations, feel-good vibes, and the best music to get you going! Kick-start your day with the most enjoyable way to wake up in Joburg. Connect with Anele and The Club on 947 via WhatsApp at 084 000 0947 or call the studio on 011 88 38 947Thank you for listening to the Anele and the Club podcast.Listen live on Primedia+ weekdays from 06:00 to 09:00 to Anele and the Club broadcast on 947 https://buff.ly/y34dh8Y For more from the show go to https://buff.ly/gyWKIkl or find all the catch-up podcasts here https://buff.ly/K59GRzu Subscribe to the 947s Weekly Newsletter https://buff.ly/hf9IuR9 Follow us on social media:947 on Facebook: https://www.facebook.com/947Joburg/ 947 on TikTok: https://www.tiktok.com/@947joburg947 on Instagram: https://www.instagram.com/947joburg947 on X: www.x.com/947 947 on YouTube: https://www.youtube.com/@947JoburgSee omnystudio.com/listener for privacy information.

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships. Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Chapters:0:00 Intro0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients2:17 Showing Leadership in Client Projects3:57 Upselling Additional Services (Without Being "Salesy")6:12 Handling Difficult Clients Who Disrespect Communication Boundaries

One way to increase both the frequency of sale and the Ave dollar per sale is up-sells down-sells and cross-sells.Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes”. Listen to & Watch a show dedicated to motivation, business, empowerment, inspiration, music, comedy, celebrities, shock jock radio, various topics, and entertainment. The Adventures of Pipeman is hosted by Dean K. Piper, CST aka “The Pipeman” who has been said to be hybrid of Tony Robbins, Batman, and Howard Stern. The Adventures of Pipeman has received many awards, media features, and has been ranked for multiple categories as one of the Top 6 Live Radio Shows & Podcasts in the world. Pipeman Radio also consists of multiple podcasts showing the many sides of Pipeman. These include The Adventures of Pipeman, Pipeman in the Pit, and Positively Pipeman and more. You can find all of the Pipeman Podcasts anywhere you listen to podcasts. With thousands of episodes that focus on Intertainment which combines information and entertainment there is something for everyone including over 5000 interviews with celebrities, music artists/bands, authors, speakers, coaches, entrepreneurs, and all kinds of professionals.Then there is The Pipeman Radio Tour where Pipeman travels the country and world doing press coverage for Major Business Events, Conferences, Conventions, Music Festivals, Concerts, Award Shows, and Red Carpets. One of the top publicists in music has named Pipeman the “King of All Festivals.” So join the Pipeman as he brings “The Pipeman Radio Tour” to life right before your ears and eyes.• The Adventures of Pipeman• Pipeman Radio• Pipeman in the Pit• Positively PipemanClick Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!Follow @pipemanradio on all socials &  Pipeman Radio Requests & Info at www.linktr.ee/pipemanradioStream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV. Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.

Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it's a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry. You'll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don't need a new idea… they need to execute the timeless fundamentals better and with more personality. In this episode, you'll discover: • The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit. • Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance. • Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach. • The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It's not sexy, but it's what scales. • Put You Back Into Your Marketing – Why personality-rich content is the moat around your business. This episode is a timely reminder that you can't outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

https://verhandlungs-bootcamp.com/Im zweiten Teil geht es darum, wie du deine Pipeline dauerhaft füllst, mit Social Proof Vertrauen aufbaust und Abschlussgespräche so führst, dass der Kunde am liebsten sofort unterschreibt – und gleich den nächsten Auftrag mitnimmt.In dieser Folge erfährst du:1. Nachfrage erzeugen, bevor du sie brauchstMarketing ist keine Feuerwehr – sondern tägliche kleine Funken.3 Touchpoints pro Woche halten dich im Kopf der Zielgruppe präsent.Wer nicht unter Druck akquirieren muss, verhandelt souveräner.2. Verknappung & Social Proof nutzenEchte Knappheit („nur 2 Plätze frei“) erzeugt Handlungsdruck – Fake-Knappheit zerstört Glaubwürdigkeit.Social Proof: Kundenstimmen, Fallstudien, Presse.3. Abschlussgespräche führen – und Upsells & Cross-Sells platzierenNach dem Auftrag ist vor dem Auftrag, so machst du das Abschlussgespräch zum Start für eine langfristige So hilfst du deinem Kunden noch erfolgreicher zu werden und gleichzeitig deinen Umsatz zu erhöhen.Du willst souverän verhandeln und gleichzeitig ausgebucht sein?Dann lass uns sprechen:

This is part 5 of Alex Hormozi's new book $100M® Money Models. In this section, Alex (@AlexHormozi) lays out his frameworks for sales, why structure beats charisma, and how to design offers that consistently close.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Jim Edwards and Stew Smith demonstrate how to use the Genies to create useful content that helps prevent sales from being lost in abandoned carts.Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks   and for more information on the wizards used to make outstanding sales copy check out  https://www.CopyandContent.ai

In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today's challenging market. ou'll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth. Timestamps: 1:06: What an upsell machine actually is – and how established companies use this structure 2:23: The 3 ways to grow a business: new acquisition, increased spend, and bundling 3:58: The biggest breakthrough since the Live Launch® 4:54: The power of accelerator offers: low-ticket, easy yes, fast results, instant cash 7:56: The 4 phases of a back-end upsell machine and how to concierge clients through your offer ladder 10:08: The exact front, middle, and back-end strategy our most successful clients are using now 12:59: Shifting from one-dimensional growth to five-dimensional profit scalability Resources: Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY  Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755  Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/      Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

Does working with big brands feel out of reach?Are you a small team and feel like you need a massive crew to get the big jobs?We caught up with the two-man team from Dreambird, Alex & Bailey Martin, about how their lean team went from shooting weddings in the summer to landing global brands around the world like Genesis & Hyundai (oh, and in just a couple years).We cover how to:Offer the unsexy jobs to get through the door with big brandsTurn small jobs into high-paying contractsHow to niche yourself to a problem, not a personSell yourself as a small, mighty team - not a discount version of a big agencyWant to go through the same 6 week program Alex & Bailey went through?If you're a photographer, filmmaker, or social media manager who's great at your craft but stuck without the systems to consistently attract, nurture, and sell to higher value ideal clients… we've got something for you.Six years ago, we started a 6-week mastermind designed to help creatives stop guessing and finally build the business side of their business.Since then, we've helped over 380 creatives lay the foundation of a 6-figure business - and collectively, they've gone on to generate over $18 million in revenue.

Alejandro Sacramento is Co-Founder at Upsell. In Upsell, you can launch your e-commerce online store in under a minute effortlessly. Upsell is a homegrown Filipino company that enables e-commerce businesses to have their online store - focusing on the affordability and ease of use of the platform. Upsell also allows easy uploading and importing of inventory from other online store builders. This episode is recorded live at ICEBOX TBI, technology business incubator in Mindanao State University - General Santos in General Santos City, Region XII.In this episode | 01:06 Ano ang Upsell? | 04:51 What problem is being solved? | 09:19 What solution is being provided? | 21:33 What are stories behind the startup? 32:43 What is the vision? | 35:41 How can listeners find more information?UPSELL | Website: https://upsell.ph | Facebook: https://facebook.com/upsellofficialICEBOX TBI | Facebook: https://facebook.com/iceboxtbiTHIS EPISODE IS CO-PRODUCED BY:SPROUT SOLUTIONS: ⁠⁠⁠⁠⁠⁠⁠https://sprout.ph /⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/SproutPayrollStarter⁠⁠⁠⁠⁠⁠⁠APEIRON: ⁠⁠⁠⁠⁠⁠⁠https://apeirongrp.com⁠⁠⁠⁠⁠⁠⁠TWALA: ⁠⁠⁠⁠⁠⁠⁠https://twala.io⁠⁠⁠⁠⁠⁠⁠SYMPH: ⁠⁠⁠⁠⁠⁠⁠https://symph.co⁠⁠⁠⁠⁠⁠⁠SECUNA: ⁠⁠⁠⁠⁠⁠⁠https://secuna.io⁠⁠⁠⁠⁠⁠⁠RED CIRCLE GLOBAL: ⁠⁠⁠⁠⁠⁠⁠https://redcircleglobal.com⁠⁠⁠⁠⁠⁠⁠MAROON STUDIOS: ⁠⁠⁠⁠⁠⁠⁠https://maroonstudios.com⁠⁠⁠⁠⁠⁠⁠AIMHI: ⁠⁠⁠⁠⁠⁠⁠https://aimhi.ai⁠⁠⁠⁠⁠⁠⁠CHECK OUT OUR PARTNERS:Ask Lex PH Academy: ⁠⁠⁠⁠⁠⁠⁠https://asklexph.com⁠⁠⁠⁠⁠⁠⁠ (5% discount on e-learning courses! Code: ALPHAXSUP)Founders Launchpad: ⁠⁠⁠⁠⁠⁠⁠https://founderslaunchpad.vc⁠⁠⁠⁠⁠⁠⁠Hier Business Solutions: ⁠⁠⁠⁠⁠⁠⁠https://hierpayroll.com⁠⁠⁠⁠⁠⁠⁠Agile Data Solutions (Hustle PH): ⁠⁠⁠⁠⁠⁠⁠https://agiledatasolutions.tech⁠⁠⁠⁠⁠⁠⁠Smile Checks: ⁠⁠⁠⁠⁠⁠⁠https://getsmilechecks.com⁠⁠⁠⁠⁠⁠⁠CloudCFO: ⁠⁠⁠⁠⁠⁠⁠https://cloudcfo.ph⁠⁠⁠⁠⁠⁠⁠ (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)Cloverly: ⁠⁠⁠⁠⁠⁠⁠https://cloverly.tech⁠⁠⁠⁠⁠⁠⁠BuddyBetes: ⁠⁠⁠⁠⁠⁠⁠https://buddybetes.com⁠⁠⁠⁠⁠⁠⁠HKB Digital Services: ⁠⁠⁠⁠⁠⁠⁠https://contakt-ph.com⁠⁠⁠⁠⁠⁠⁠ (10% discount on RFID Business Cards! Code: CONTAKTXSUP)Hyperstacks: ⁠⁠⁠⁠⁠⁠⁠https://hyperstacksinc.com⁠⁠⁠⁠⁠⁠⁠OneCFO: ⁠⁠⁠⁠⁠⁠⁠https://onecfoph.co⁠⁠⁠⁠⁠⁠⁠ (10% discount on CFO services! Code: ONECFOXSUP)UNAWA: ⁠⁠⁠⁠⁠⁠⁠https://unawa.asia⁠⁠⁠⁠⁠⁠⁠SkoolTek: ⁠⁠⁠⁠⁠⁠⁠https://skooltek.co⁠⁠⁠⁠⁠⁠⁠Better Support: ⁠⁠⁠⁠⁠⁠⁠https://bettersupport.io⁠⁠⁠⁠⁠⁠⁠ (Referral fee for anyone who can bring in new BPO clients!)Britana: ⁠⁠⁠⁠⁠⁠⁠https://britanaerp.com⁠⁠⁠⁠⁠⁠⁠Wunderbrand: ⁠⁠⁠⁠⁠⁠⁠https://wunderbrand.com⁠⁠⁠⁠⁠⁠⁠Drive Manila: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/drivemanilaph⁠⁠⁠⁠⁠⁠⁠EastPoint Business Outsourcing Services: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/eastpointoutsourcing⁠⁠⁠⁠⁠⁠⁠Doon: ⁠⁠⁠⁠⁠⁠⁠https://doon.ph⁠⁠⁠⁠⁠⁠⁠DVCode Technologies Inc: ⁠⁠⁠⁠⁠⁠⁠https://dvcode.tech⁠⁠⁠⁠⁠⁠⁠LookingFour Buy & Sell Online: ⁠⁠⁠⁠⁠⁠⁠https://lookingfour.com⁠⁠⁠⁠⁠⁠⁠NutriCoach: ⁠⁠⁠⁠⁠⁠⁠https://nutricoach.com⁠⁠⁠⁠⁠⁠⁠Uplift Code Camp: ⁠⁠⁠⁠⁠⁠⁠https://upliftcodecamp.com⁠⁠⁠⁠⁠⁠⁠ (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/startuppodcastph⁠⁠⁠⁠⁠⁠⁠Spotify: ⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/startuppodcastph⁠⁠⁠⁠⁠⁠⁠Patreon: ⁠⁠⁠⁠⁠⁠⁠https://patreon.com/StartUpPodcastPH⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠https://phstartup.online⁠⁠⁠⁠⁠⁠⁠Edited by the team at: ⁠⁠⁠⁠⁠⁠⁠https://tasharivera.com⁠⁠

Heute mal eine ganz persönliche, kurze Geburtstagsfolge von mir: Ich bin 30 geworden!

Hallmark is back with its Kansas City “Christmas Experience,” aiming to top last year's 100,000-guest debut by doubling down on comfort-food tradition—workshops, red-carpet movie premieres, and even themed Marriott suites. Philip and Scott unpack how leaning into safe, repeatable rituals can turn a pop-up into a pilgrimage. Next, Meow Wolf launches Phenomenomaly, a summer-long loop of live dance, puppetry, and guest interaction inside its Las Vegas and Denver exhibitions—proof that adding performers keeps ticket-buyers coming back for a second trip, rather than treating the art as a one-and-done selfie stop. Finally, Chicago's big museums roll out a multisensory slate—projection-mapped Himalayan “ghosts,” a Monet-Hokusai mash-up, Mars-rover missions, and 21-plus stargazing nights—showing how after-hours programming can drive per-cap growth without requiring permanent capital expenditures. Takeaway: Whether it's Christmas nostalgia, locally led art, or adult evening events, operators have fresh levers to boost replayability and spend beyond peak season. Listen to weekly BONUS episodes on our Patreon.

Why Stripe Declines Upsells & How to Fix It: Optimize Your Funnel for More ConversionsIf your upsells are getting declined—especially after the front-end sale goes through—this episode is a must-watch.

Thanks to our Partner, NAPA Autotech TrainingKey Discussion Points:Introduction & Personal AnecdoteExplains his motivation for visiting a quick lube shop: to observe different shop practices and customer experiences.The Quick Lube ExperienceInitial Interaction: Shop employee questions the high mileage (300,000) on Matt's Honda and suggests a possible engine replacement.Upsell attempts begin immediately, including high-mileage oil with unverified fuel economy benefits.Air Filter Upsell: Employee claims a dirty air filter significantly impacts fuel economy—Matt debunks this myth, citing modern mass airflow sensor engines.Notes that restricted air filters may improve fuel economy or have no effect.Cabin Air Filter Incident: Employee misgenders Matt's son (who has long hair) while accessing the glove box.Matt critiques the approach, suggesting gender-neutral language when interacting with customers.Coolant Flush Upsell: Employee claims the coolant should be flushed annually (without evidence) and criticizes another shop's pricing.Matt finds this tactic dishonest and unprofessional, especially without knowing the specifics of the previous service.Industry Critiques & ObservationsUpselling Tactics: Questions whether misleading claims (e.g., air filters hurting fuel economy) stem from lack of training or corporate policy.Criticizes the focus on commission over honesty.Bashing Competitors: Disapproves of shops disparaging others based solely on price without understanding service details.Argues this erodes customer trust and harms the industry long-term.Customer Interaction: Highlights the importance of transparency and avoiding gender assumptions.Reflects on whether exaggerated "skill level" claims (e.g., "this was really hard to do") build customer confidence or backfire.Listener EngagementAsks listeners to share their experiences:Have you visited other shops as a "regular customer"? What did you observe?Do you reveal your industry background, or play along to see how you're treated?How do you handle unethical practices when you encounter them?Closing ThoughtsReiterates refusal to badmouth competitors or compete on price alone.Advocates for integrity, proper training, and focusing on quality repairs.Call to Action:Share your stories: Email Matt at matthewfanslowpodcast@gmail.com or message via Facebook.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...

Thanks to our Partner, NAPA Autotech TrainingKey Discussion Points:Introduction & Personal AnecdoteExplains his motivation for visiting a quick lube shop: to observe different shop practices and customer experiences.The Quick Lube ExperienceInitial Interaction: Shop employee questions the high mileage (300,000) on Matt's Honda and suggests a possible engine replacement.Upsell attempts begin immediately, including high-mileage oil with unverified fuel economy benefits.Air Filter Upsell: Employee claims a dirty air filter significantly impacts fuel economy—Matt debunks this myth, citing modern mass airflow sensor engines.Notes that restricted air filters may improve fuel economy or have no effect.Cabin Air Filter Incident: Employee misgenders Matt's son (who has long hair) while accessing the glove box.Matt critiques the approach, suggesting gender-neutral language when interacting with customers.Coolant Flush Upsell: Employee claims the coolant should be flushed annually (without evidence) and criticizes another shop's pricing.Matt finds this tactic dishonest and unprofessional, especially without knowing the specifics of the previous service.Industry Critiques & ObservationsUpselling Tactics: Questions whether misleading claims (e.g., air filters hurting fuel economy) stem from lack of training or corporate policy.Criticizes the focus on commission over honesty.Bashing Competitors: Disapproves of shops disparaging others based solely on price without understanding service details.Argues this erodes customer trust and harms the industry long-term.Customer Interaction: Highlights the importance of transparency and avoiding gender assumptions.Reflects on whether exaggerated "skill level" claims (e.g., "this was really hard to do") build customer confidence or backfire.Listener EngagementAsks listeners to share their experiences:Have you visited other shops as a "regular customer"? What did you observe?Do you reveal your industry background, or play along to see how you're treated?How do you handle unethical practices when you encounter them?Closing ThoughtsReiterates refusal to badmouth competitors or compete on price alone.Advocates for integrity, proper training, and focusing on quality repairs.Call to Action:Share your stories: Email Matt at matthewfanslowpodcast@gmail.com or message via Facebook.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the principles remain the same: create a logical progression that builds trust while solving increasingly complex parts of your customer's challenge. For those just starting out, begin with a tripwire and gradually expand your product suite based on audience feedback and your own bandwidth.This episode represents the straightforward, no-fluff content style of my premium Unhinged podcast. If you're looking for actionable business strategies delivered in real-time (three episodes weekly), this is your invitation to subscribe and transform how you approach your product strategy. Stop leaving money on the table—create a complete customer journey that converts at every level.Support the show

Naylor and Charles, the owner of Stepping Stone Landscaping discuss adding upsells in his business and much more... Thanks for Listening! EVENTS: YouTube Rally 2025 Free Registration 2025 LCR Summit Louisville KY Tickets ON SALE NOW! 2025 Equip Expo 50% off Registration with code LCR PODCAST SPONSOR: Click here for Toro Offer! RESOURCES: Proper Watering Templates Route Density System Download the 5 Costly Mistakes In Business Here! Click this link for Toro Horizon 360 info *THANK YOU TO THE TORO COMPANY FOR SPONSORING THE LCR MEDIA PODCAST  

Ever think about upsells? Turns out, people don't always hate them! When done right, an upsell isn't just about selling more; it's about offering real value and enhancing a customer's experience. CONQUER SHYNESS

In this episode, Matthew James and Timmy Hendrickson are joined by Nalin Senthamil, Founder and CEO of Storylane, to discuss the future of pre-sales and AI driving influence beyond pipeline. They explore how demo automation is transforming the self-serve buyer experience, the changing role of solutions engineers, and how AI can create 10X impact in pre-sales workflows. Nalin shares insights on leveraging AI for demo personalization, managing complex product integrations, and why the traditional discovery call may be dying. To join the show live, follow the Presales Collective's LinkedIn page or join the PSC Slack community for updates. The show is bi-weekly on Tuesdays, 8AM PT/11AM ET/4PM GMT. Follow the Hosts Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/ Connect with Timmy Hendrickson: https://www.linkedin.com/in/timmyhendrickson/ Connect with Nalin Senthamil: https://www.linkedin.com/in/nalinpradeep/ Links and Resources Mentioned Join Presales Collective Slack: https://www.presalescollective.com/slack Storylane: https://www.storylane.io/ Timestamps 00:04 Welcome 01:08 Nalin's background and founding Storylane 03:08 What does a self-serve buyer experience look like? 08:18 How AI has changed presales 13:40 Training AI agents to answer technical questions 17:02 AI testing customer scenario 19:28 Overlooked use cases for demo automation 26:30 One workflow where AI can create 10X impact today Key Topics Covered The Death of Discovery Calls Why buyers are coming to conversations already educated How self-serve experiences span the entire buying journey The role of AI sales agents in initial discovery The Four Categories of SE Work Relationship building and strategic solutioning Demo delivery and POC management Administrative tasks and CRM updates Knowledge sharing and product insights AI as an SE Sidekick Demo preparation and tailoring automation Administrative task reduction Strategic thinking enhancement rather than replacement Demo Automation Use Cases Supporting different AE to SE ratios Managing complex product integrations Upsell and expansion opportunities Micro-demos for specific features Training AI for Technical Questions Leveraging tribal knowledge from Slack, Google Drive, and call recordings Importance of data quality and curation Automatic ingestion of organizational knowledge The Future of Pre-Sales AI enabling faster iteration and personalization Strategic partnership between CS and pre-sales for upsells The evolution from technical support to strategic advisory roles  

See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!Click the link to learn more: https://events.vincegabriele.com/july2025 In this episode, Vince breaks down 7 simple but powerful lists every gym owner needs to grow their business, improve relationships, stay productive, and define success. It's all about having clear targets and consistently working your lists to stay on track. The 7 Lists:Power List – 3-5 key tasks you must complete daily.Spouse List – Focus on what you love, not what annoys you.Former Clients – List of people to re-engage monthly.Client Frequency – Track how often clients train and upsell.Angel List – Local businesses to partner with.Project List – Active projects (3-7 max) you're working on.Success Criteria – Your personal definition of success. See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!Click the link to learn more: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Ever feel like clients just don't “see” your vision, literally? This episode dives into the often-overlooked tool that can increase client trust, raise your perceived value, and unlock high-end opportunities: 3D renderings. Whether you're a solopreneur winging it with mood boards or you're flirting with luxury clients, renderings might just be your biggest untapped asset. You'll learn: ✅ Why presenting renderings isn't just a visual tool, it's a trust accelerator ✅ How to price, position, and profit from offering renderings ✅ When to line-item them and when to bake them into your services ✅ How AI is changing the rendering game, and what still sets pros apart If you're an interior designer looking to start attracting clients who say “yes” faster and with fewer revisions, this is the episode that's going to help you get there. Listen now and learn how to make renderings work harder for your business.   (00:00) Why designers undervalue renderings, and what's changing. (04:50) Overcoming client objections and selling the value. (07:00) Outsourcing renderings: mindset, timing, and delegation. (11:10) Pricing renderings: line items, baked-in fees, and markups. (16:00) Renderings as marketing assets and portfolio builders. (22:40) AI vs. human touch: future-proofing your rendering strategy. About Mina Duque Mina Duque is the Head of Client Success at Duke Renders, a premier 3D rendering studio serving interior designers and design firms around the world. With a formal background in interior design and years of hands-on experience in the field, Mina understands exactly what it takes to translate a designer's vision into visuals that win client trust, fast-track approvals, and elevate the perception of any design business. What started as her husband Fernando's solution for her own design needs quickly evolved into a fast-growing, service-driven company. At Duke Renders, Mina plays a pivotal role in ensuring every rendering is not only technically precise but emotionally resonant, helping designers communicate with clarity, save time, and look like absolute pros. She's particularly passionate about supporting solopreneurs and small teams who want to grow into the luxury space without burning out. Her unique combination of design chops and client-centric strategy makes her a powerful resource for anyone ready to uplevel their presentation game. Website Instagram: @dukerenders  

We break down how to master the art of upselling without being pushy. From wine and appetizers to desserts and after-dinner drinks, we give you actionable strategies, key phrases, and expert advice to enhance the guest experience and your income.

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you've ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.This week, I'm sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I'll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.Topics Covered In This Episode:The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.Set Strong Client Expectations: Clearly outline what the day will entail and what's needed from the client. Doing this can prevent both disappointment and scope creep.Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.Find the full show notes at:  https://brandimowles.com/254Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOUAdditional Resources:Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, Alex (@AlexHormozi) gives pricing advice to Sam Earp, a content creator helping people learn how to paint. Alex shows Sam how to structure his high-ticket offer by anchoring it against his more affordable membership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Your ideal customer profile (ICP) is the north star for your entire company: it determines who you're building for and selling to. Though most growth-stage founders think they know who their ICP is, very few know how to update and refine it to keep the company focused as they grow—which can lead to a lot of headaches down the road.In this debut episode of a16z Growth's new company scaling podcast, the a16z Guide to Growth, a16z's Joe Morrissey (General Partner, a16z Growth), Michael King (Partner, Go-to-Market Network), and Mark Regan (Partner, a16z Growth) break down why ICP misalignment is often the hidden cause of common problems across the entire company, from pipeline gaps and bloated marketing spend to stalled product roadmaps—and dive deep on how to fix it.They offer tactical advice for defining (and refining!) your ICP as you scale, explain why getting it right requires company-wide alignment, and how to navigate the “precision paradox” when implementing it. Plus, why ICPs matter even more in the AI era, and how a well-executed ICP shows up across the business when it's working. Resources: Read more on sales and go-to-market on our Growth Content CompendiumFind Joe on LinkedIn: https://www.linkedin.com/in/morrisseyjoe/Find Mark on LinkedIn: https://www.linkedin.com/in/mregan178/Find Michael on LinkedIn: https://www.linkedin.com/in/michael-king-62258/Find Emma on LinkedIn: https://www.linkedin.com/in/emmajanaskie/ Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Today we're on part two of a three part series on modern shopping carts. I've chosen Kartra. After reviewing 44 other carts. Took me about 100 hours and I paid for some of their training just to evaluate them. Ended up with Kartra, but part one was on all the features you should have, so if you missed that, go back and listen to that. Screw The Commute Podcast Show Notes Episode 986 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Modern Carts Part 2 02:30 Autoresponders, Sequences and Automations 07:40 Recurring Billing, Upsells and Split Testing 10:55 Your own Help Desk, Online Calendars and AI Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Switching Shopping Cart Course - https://www.screwthecommute.com/kscswitch Kartra Special Offer - https://www.screwthecommute.com/kartra Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Modern Carts Part 1 - https://screwthecommute.com/985/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Advanced Calligraphy Skills Studio - 50% off sale ends May 5, 2025!--Struggling to find enough clients for your calligraphy business? What if you didn't need more clients—just better ways to serve the ones you already have?In this episode, we explore how to increase your revenue without constantly hunting for new leads. Learn to think of each customer as a journey, not just a transaction, and discover simple ways to boost your average order value through smart, aligned upsells.You'll learn:Why upsells are your secret weapon for sustainable growthHow to package your calligraphy services for weddings, corporate events, and workshopsReal-life pricing examples and ideas for add-ons your clients will loveFind out what makes an upsell WORK, serve your clients, and get paid MORE… without doing more marketing ;)FREE WORKSHOP: “How to Become a Calligraphy Pro” Educational Workshop FOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Ralph Burns unpacks a powerful case study from Tier 11's vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.Chapters:00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers00:01:59 - Unlocking the Three Core Levers of Business Growth00:02:41 - New Customer Acquisition: Cracking the Code00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers00:04:20 - Meet the Beauty Brand That's Breaking the Mold00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)00:06:19 - Real Shopify Results: 73% More New Customers00:07:12 - Understanding MER vs. NMER (And Why They Matter)00:08:05 - Why ROAS Isn't the Whole Story Anymore00:09:00 - The 22% NAOV Boost—And How It Happened00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads00:17:50 - Paid Traffic Tactics That Actually Work00:18:47 - Retarget Like a Pro: Smarter Custom Audiences00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)00:22:03 - Turning Organic Wins Into Paid Performance00:24:19 - YouTube on Deck: Multi-Platform Growth Moves00:27:08 - Lead Gen Isn't Just for SaaS: Ecom Tactics You're Missing00:28:21 - Landing Pages Built to Sell (and Upsell)00:35:38 - Don't Just Sell—Engage with Transitional CTAs00:40:24 - Wrapping It Up: What's Next for This Scalable StrategyLINKS AND RESOURCES:The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)5 Ways To Find Your nCAC: Part 15 Ways To Find Your NCAC - Part 2What To Know About MER (Media Efficiency Ratio)NCAC Explained: The Key Metric for Scaling Your BusinessGet Your nCAC Calculator Now!How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)How to Craft the Perfect Transitional Call to Action (Lead Magnet)Tier 11 JobsPerpetual Traffic on YouTube

Today's question comes from Melody, and it is all is all about upsells: specifically, how should hosts collect payment for add-ons like early check-in and late checkout?In this episode, we cover:What qualifies as an upsellThe pros and cons of using Airbnb's Resolution CenterAlternatives like Venmo, PayPal, QuickBooks, and property management softwareWhy proper tracking is critical (especially as your team grows)How to keep things easy and professional with tools like Hostfully guidebooksReal host results: thousands in additional revenue from upsells alone!Whether you're using Airbnb, Vrbo, direct booking, or a combination of all three, we'll help you choose the right path for boosting your income—without complicating your systems.Resources mentioned:Get on the waitlist for our next BootcampTry Hostfully Guidebooks3 Genius Ways to Make Your Airbnb Stand Out & Get More Bookings! (YouTube) |Subscribe to our YouTube ChannelMentioned in this episode:Proper Insurance | Book Your Risk Assessment TodayQuiz | Take our quiz to reveal your hosting personality style!Host Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!

Ben Maller (produced by Danny G.) has a fun Friday for you! He talks: Twin Towers, Picky Eaters, Bad Fortune, Phrase of the Week, & more! ...Follow, rate & review "The Fifth Hour!" https://podcasts.apple.com/us/podcast/the-fifth-hour-with-ben-maller/id1478163837 #BenMallerSee omnystudio.com/listener for privacy information.