Empowered Weddings Podcast

In today's episode, I'll be sharing the results of my research and my own experience with luxury wedding brands and showing you the exact steps to position your brand correctly to attract clients with elevated taste and bigger budgets. If you want personalized help turning your business into a luxury experience, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

In today's episode, I'll be sharing my formula for structuring the homepage of your website (the most important page in your brand!) so you can elevate the quality of clients you attract, showcase your value and welcome better inquiries (and close better sales!) If you would like personal help on how to restructure your homepage, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

In today's podcast, I'm going to share with you the exact steps that my clients and I are using to consistently increase the income from our wedding businesses 70-100-300%. Doing this isn't hard, but there is an art and strategy to it, so join me and get your questions answered. If you'd like help figuring out the status of your business, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Knowing your ideal client is something that pretty much all photographers have heard that they need to understand, yet so few actually understand the importance of REALLY knowing your ideal clients at the heart level. This is THE KEY to upleveling your business and elevating the quality of clients you attract. I'll be talking all about how going deep with understanding my ideal clients took me from $2500 weddings to $7,000, $8,000+ weddings in less than a year. If you want some personalized help figuring out who your ideal client is, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

The practical steps you take are only as good as your mindset. If your mindset is keeping you stuck, all the practical help in the world won't open you up to receiving what you desire. I know you are ready to uplevel bigtime… So make time to listen to today's podcast where I'll be talking all about shifting your mindset so you can magnetically attract the soulmate clients you desire. If you want help shifting your mindset, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Has writing copy for your website always been a struggle? Maybe you've even paid to work with a web designer or copywriter and while they did a beautiful job, your website is not attracting soulmate clients. And now you are ready to uplevel bigtime… You need to listen to today's podcast, because I'm going to share with you exactly WHY that is happening and what you can adjust to consistently book soulmate, high end clients. If you want me to evaluate if your copy attracts, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Attracting people that can't afford you? If you're a wedding photographer wanting to make 5K+ per wedding and you're not CONSISTENTLY attracting ready-to-invest, high-end clients… You need to listen to this week's podcast, because I'm going to share with you exactly WHY that is happening and what you can adjust to consistently book soulmate, high end clients. If you want personalized help attracting high-end clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

So many photographers struggle to get the right leads in the door, even though they KNOW they provide world class service to their clients. So today I'm going to talk about what does and does not work for effective lead generation for high end leads, and the steps you need to take to book soulmate, high end clients. If you would like some personalized help with generating the right leads, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

My new obsession is the ELVIS movie (you should totally go see it), and there's so many good lessons about marketing our wedding businesses that we can learn from this movie. Today I'm going to talk about the difference between mediocrity and superstardom and how to stand out in a crowded market so you can charge premium prices and be known as the go-to person for high end weddings. If you want more personalized help with standing out in a crowded market, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Have you been wondering if you are in a pricing dead zone? Things were going great and now that you've raised your prices, it's crickets? You are an incredible photographer and you KNOW that your work is worth what you want to charge, but something is wrong, and you're starting to worry. Today I'm going to walk you through what a pricing deadzone looks like, how to identify if you're in one, and how to get OUT. If you want specialized help on how to get out of pricing deadzones, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

You are booking clients, hustling, and filling up your calendar, but are you booking the RIGHT clients? The ones who value you, pay more for your services, and treat you like the valued expert? In this training, I'm talking all things client attraction, so you can learn what you need to do to not just attract any client, but the right ones that truly make a difference in your business. If you have a LEADS problem and want help attracting the RIGHT clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Having a network of incredible vendors that refer you to high end clients is a massive key to having a six figure business- yet cultivating those relationships is often neglected. So today I'm talking all things relationship-building with Zohe, an expert in helping wedding and event professionals uncover five figure months. If you would like help with your messaging, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/ Or you can reach out to Zhoe here: https://www.zohe-felici.com/apply

I see photographers spending years trying to work out why they are getting so many budget inquiries or clients ghosting, or just a poor fit, especially when you are trying to raise your rates! So today I'm going to walk you through what you should be focusing on to magnetically attract high end clients into your business. If you want personalized help figuring out how to attract high end clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

I hear all the time, “I don't get this ideal client avatar thing, and I don't know how to get it to work for me”, so today I'm going to walk you through the big reasons why focusing on creating an ideal client avatar doesn't work, and what you should be focusing on instead to magnetically attract high end clients into your business. If you want some personalized help with understanding more about what might be keeping you from attracting your soulmate clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

At the end of the day - creating from an empty gas tank doesn't serve our clients and it's a detriment to our health and happiness, and today I'm going to walk you through the 3 steps I take to get out of and avoid burnout and stay in creative energy in my photography. If you want some personalized help with understanding more about what might be keeping you in burnout, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

At the end of the day - booking those high end weddings at that higher price point is what will make all the difference so you can work less and make more, and today I'm going to walk you through the 3 things you need to know to receive those clients. If you would like my help in attracting quality clients, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

There's ONE specific shift that THE most successful wedding entrepreneurs are implementing into their business that makes ALL THE DIFFERENCE in whether they succeed or not. It's EXACTLY the SAME shift I experienced and am still experiencing to help me continue on to higher and higher levels in my own business, so let's talk about it! If you want some help figuring out how to progress your business forward, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

At the end of the day - our business processes will make or break us and today I'm going to walk you through the 3 things you need to know that will help you detangle your time from your business.

At the end of the day - our website should be a client attraction machine and today I'm going to walk you through the 3 things you need to know that will help you elevate the quality and quantity of leads you get from your website. If you want help making your website more magnetic, here's a link to schedule a free 15 minute business audit with me: https://racheljordaneducation.com/audit/

Today, I'm talking with Heather, an expert in working less and making more! Learn how you can price for profit and work with clients you love while still having time for the things that are important in your life.

There was a decision that defined my business, started adding an extra zero to my sales, and brought in quality clients with no extra effort. Let's talk about it, and how you can do it in your business too!

What you think becomes reality, so in order to change your reality you need to change how you think. What's keeping you from making the money you want and need for your life, your family, and your future?

You feeling lost on how to get your ideal clients to book? Let's talk about three keys to help get you unstuck and booking more ideal clients!

Hearing "you're too expensive" even though you know you're not? Let's talk about what you can do to change the narrative and book clients who are happy to pay your rates!

Imagine your clients becoming raving fans of your business, 5-star reviews coming in on autopilot and becoming known as THE BEST photographer to go to in your city. How do you do this? It all comes down to the client experience you give and how you market that experience to your potential clients. Let's talk about it!

Have you run a Facebook Ads campaign before or are you thinking about running one, and feeling a little lost? Let's talk about why it may not have worked and some of the pitfalls that wedding professionals can run into when running ads!