Podcasts about wedding professionals

In this episode, Leigh explores what success really looks like for Caribbean Wedding professionals- especially in seasons where capacity, priorities, and life itself have shifted. She breaks down why traditional business advice often falls short in the wedding industry and explains the difference between chasing goals and building structure that actually supports you.This conversation invites wedpreneurs to redefine success on their own terms and build simple, flexible structure that aligns with their current season instead of working against it. If you've been feeling pressure to do more, plan harder, or keep up with unrealistic expectations, this episode offers a calmer, more intentional perspective on how to move forward.Join our community!Instagram: @thewedpreneur_official Facebook Group: The Wedpreneur HQWebsite: www.thewedpreneur.com

January doesn't always come with clarity or momentum — and that doesn't mean you're behind. In this episode, we're talking about the difference between resetting and restarting, the pressure January puts on wedding professionals, and how to realign your business without burning everything down.Join our community!Instagram: @thewedpreneur_official Facebook Group: The Wedpreneur HQWebsite: www.thewedpreneur.com

Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.Whether you want better systems, stronger marketing, or tools that make your life easier, these are the offers that will truly move the needle for you. No fluff. No noise. Just the five deals you do not want to miss.If you want to hit the ground running in 2026 and make smart choices instead of impulse buys, this episode is for you.Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday I'm hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!We'll talk about why those listings stopped working, what's actually getting results right now, and how to build a marketing plan that gives you back control.Grab your free seat at evolveyourweddingbusiness.com/breakup***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I'm joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who's helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we're breaking down what it really means to have a client-centric website - one that doesn't just look stunning, but actually speaks to your couples' hearts, builds instant trust, and inspires them to reach out before they ever think twice.

In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you're a wedding professional juggling brands, clients, and content.Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She's based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.✨ In This Episode, We Dive Into:Why Canva Pro is worth the upgrade for wedding vendorsHow to build a smart, streamlined folder system (no more “copy of copy of” file names!)The secret to looking high-end with free Canva templatesThe real time-saving magic of brand kits and brand templatesTips for making your Canva account team-friendly and turnover-proofWhat folders you actually need - and which to archive right nowWhether you're a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don't just listen - apply what you hear and start creating with confidence!Connect with Brenda:Website: https://brendacadman.com/Resources: Brenda's Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.Brenda's Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

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Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I'm joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth's journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what's really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth's origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth's take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you've been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what's actually working in today's market — this episode is for you. Elizabeth breaks everything down in a way that's smart, approachable, and immediately actionable. You'll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

I almost never say yes to cold pitches. But one late night, I opened an email from Meghan Ely of OFD Consulting—and instead of deleting it, I hit reply. It was researched, personal, and actually useful. That same energy comes through in this conversation, where Meghan shares how she's helped creatives land features in The New York Times, Brides, Martha Stewart, People, and more. This episode will shift how you think about PR—not as something reserved for celebrities or giant corporations, but as a powerful tool for any creative entrepreneur ready to be seen. In this episode, we cover: The real difference between PR and marketing—and why Instagram isn't PR The anatomy of a great wedding submission (permissions, vendor credits, and photo curation that tells a story) How to jump on cultural moments (like Taylor & Travis) with smart, timely commentary The truth about pay-to-play, advertising, and how to promote ethically Why rejection is part of the process and how to separate your self-worth from submissions Client success stories where press built authority, trust, and long-term bookings How OFD Collective helps creatives get quoted, featured, and speaking opportunities Meghan is smart, warm, and refreshingly candid. If you've ever wondered how to get published—or if you're tired of trying to DIY submissions—you'll love this conversation. Meet Meghan OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals. Connect with Meghan Meghan's WebsiteOFD Collective Membership

This isn't just another episode of the I Do Wedding Marketing Podcast, this is something very special.Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.In just a few short weeks, Heidi has:Quadrupled her views and boosted her engagement by 600%

In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions.  Visit Sam's Website: https://ideactionconsulting.com/ Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He's spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he's not exploring the world on walking holidays.  

In this episode of the I Do Wedding Marketing Podcast, I'm diving into a topic I've never covered before — TikTok ads for the wedding industry! I'm joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.Mark shares his journey from running his family's wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:Why TikTok ads are a game-changer for wedding businessesHow to create face-forward and behind-the-scenes ad content that builds instant trustBudget breakdowns for TikTok, Meta, and Google adsThe secret to crafting irresistible offers that get couples to take action — without discounting your servicesWhy a strong organic social media presence is essential to ad successHow to decide when you're ready to invest in a full ad strategyWhether you're a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today's competitive wedding market.Follow Mark and The I Do Society! https://theidosociety.com/Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing

#539 In this episode of the podcast, I chat with Bryan Caporicci, a seasoned wedding photographer who blends business acumen with artistic passion. Bryan shares insights into navigating the photography landscape by focusing on foundational skills, emphasizing patience, and finding personal joy in photography. He highlights the importance of technical mastery before creative exploration and the value of building meaningful connections.THE BIG IDEAS Master the Basics: Understand your camera settings thoroughly before diving into complex photography scenarios. A solid foundation sets the stage for creativity. Practice Under Pressure: Learn to operate your camera instinctively in high-pressure situations. This skill is invaluable, particularly in fast-paced environments like weddings.Slow Down for Success: Embrace a patient approach to photography and avoid rushing through your learning process. Long-term success is built gradually.Embrace Creativity: Once technical mastery is second nature, focus on capturing moments, emotions, and stories that resonate and tell a unique narrative.PHOTOGRAPHY ACTION PLANEnhance Technical Confidence: Spend an hour each day practicing different camera settings until they become second nature. Conduct small self-assigned projects focusing on low-light and fast-paced scenarios.Develop Real-World Experience: Volunteer as a second shooter for a local event photographer to gain experience. Shadow a professional to learn the dynamics of different shoot environments. Build a Portfolio of Experiences: Select 5 personal favorite photos that highlight varied skills like lighting, composition, and emotion. Create a physical or digital album and update it monthly to track progress.Connect with Professional Circles: Attend local photography meet-ups to network and seek mentorship. Practice engaging with other photographers through collaborative projects or photo walks.Explore Personal Creativity: Dedicate time each week to a creative project that pushes your boundaries. Experiment with different genres of photography to discover new inspirations.RESOURCES:Visit Bryan Caporicci's Website - https://www.bcapphoto.com/Follow Bryan Caporicci on Instagram - https://www.instagram.com/bcapphoto/Learn What Camera Settings to Use in our free guide!https://perfectcamerasettings.com/ Sign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of I Do Wedding Marketing, I sit down with Elliot Rosenberg, the founder of Hack My Honeymoon, to uncover the secrets of travel hacking for wedding professionals. If you've ever wanted to attend conferences, expos, or industry networking events without worrying about the travel budget, this episode is for you. Elliot shares how wedding pros can leverage travel rewards, credit card points, and loyalty programs to save thousands on flights and hotels while upgrading to a luxury travel experience. We explore the fundamentals of travel hacking, including tips for maximizing business expenses to earn valuable points, selecting the best credit cards for wedding professionals, and avoiding common mistakes like redeeming points at low value. Elliot also breaks down how to plan for industry events by setting clear travel goals and using points for premium flights and accommodations. Elliot inspires listeners to rethink how they approach business travel. Whether you're heading to a wedding expo, a marketing summit, or a destination wedding consultation, these strategies can elevate your travel game while keeping costs in check. This episode is packed with actionable advice, from optimizing everyday business spending to understanding the best ways to redeem points for maximum value. It's a must-listen for wedding industry professionals looking to balance cost-effectiveness with luxury when traveling for business or personal reasons. Follow Elliot on his socials: Website: https://www.hackmyhoneymoon.com/ Instagram: https://www.instagram.com/ehrosenberg/

Andy is thrilled to once again be sitting down with Andrea Eppolito, a renowned luxury wedding planner and author of AI for Wedding Professionals. Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities. The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further). Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors. Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry! Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don't keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [1:03] - Today's episode is with Andrea Eppolito, who shares insights into using AI for wedding planning. [2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly. [4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples. [7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits. [9:18] - Hear about Andrea's book, AI for Wedding Professionals. [10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation. [13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents. [15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks. [18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks. [21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI. [23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations. [26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity. [28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity. [30:17] - Hear where to find Andrea online.   LINKS AND RESOURCES The Wedding Biz - 154 ANDREA EPPOLITO: Celebrating the Greatest Luxury of All Find Andrea: Andrea's Website Andrea's Facebook Page Andrea's Instagram Page Andrea's Pinterest Page Andrea's YouTube Channel AI for Wedding Professionals: How Artificial Intelligence Can Help Your Wedding Business   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here.   Title Sponsor: This episode is sponsored by Kushner Entertainment.