Podcasts about wedding professionals

In this episode, Leigh explores what success really looks like for Caribbean Wedding professionals- especially in seasons where capacity, priorities, and life itself have shifted. She breaks down why traditional business advice often falls short in the wedding industry and explains the difference between chasing goals and building structure that actually supports you.This conversation invites wedpreneurs to redefine success on their own terms and build simple, flexible structure that aligns with their current season instead of working against it. If you've been feeling pressure to do more, plan harder, or keep up with unrealistic expectations, this episode offers a calmer, more intentional perspective on how to move forward.Join our community!Instagram: @thewedpreneur_official Facebook Group: The Wedpreneur HQWebsite: www.thewedpreneur.com

January doesn't always come with clarity or momentum — and that doesn't mean you're behind. In this episode, we're talking about the difference between resetting and restarting, the pressure January puts on wedding professionals, and how to realign your business without burning everything down.Join our community!Instagram: @thewedpreneur_official Facebook Group: The Wedpreneur HQWebsite: www.thewedpreneur.com

Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.Whether you want better systems, stronger marketing, or tools that make your life easier, these are the offers that will truly move the needle for you. No fluff. No noise. Just the five deals you do not want to miss.If you want to hit the ground running in 2026 and make smart choices instead of impulse buys, this episode is for you.Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday I'm hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!We'll talk about why those listings stopped working, what's actually getting results right now, and how to build a marketing plan that gives you back control.Grab your free seat at evolveyourweddingbusiness.com/breakup***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I'm joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who's helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we're breaking down what it really means to have a client-centric website - one that doesn't just look stunning, but actually speaks to your couples' hearts, builds instant trust, and inspires them to reach out before they ever think twice.

In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you're a wedding professional juggling brands, clients, and content.Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She's based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.✨ In This Episode, We Dive Into:Why Canva Pro is worth the upgrade for wedding vendorsHow to build a smart, streamlined folder system (no more “copy of copy of” file names!)The secret to looking high-end with free Canva templatesThe real time-saving magic of brand kits and brand templatesTips for making your Canva account team-friendly and turnover-proofWhat folders you actually need - and which to archive right nowWhether you're a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don't just listen - apply what you hear and start creating with confidence!Connect with Brenda:Website: https://brendacadman.com/Resources: Brenda's Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.Brenda's Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

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Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I'm joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth's journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what's really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth's origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth's take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you've been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what's actually working in today's market — this episode is for you. Elizabeth breaks everything down in a way that's smart, approachable, and immediately actionable. You'll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

I almost never say yes to cold pitches. But one late night, I opened an email from Meghan Ely of OFD Consulting—and instead of deleting it, I hit reply. It was researched, personal, and actually useful. That same energy comes through in this conversation, where Meghan shares how she's helped creatives land features in The New York Times, Brides, Martha Stewart, People, and more. This episode will shift how you think about PR—not as something reserved for celebrities or giant corporations, but as a powerful tool for any creative entrepreneur ready to be seen. In this episode, we cover: The real difference between PR and marketing—and why Instagram isn't PR The anatomy of a great wedding submission (permissions, vendor credits, and photo curation that tells a story) How to jump on cultural moments (like Taylor & Travis) with smart, timely commentary The truth about pay-to-play, advertising, and how to promote ethically Why rejection is part of the process and how to separate your self-worth from submissions Client success stories where press built authority, trust, and long-term bookings How OFD Collective helps creatives get quoted, featured, and speaking opportunities Meghan is smart, warm, and refreshingly candid. If you've ever wondered how to get published—or if you're tired of trying to DIY submissions—you'll love this conversation. Meet Meghan OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals. Connect with Meghan Meghan's WebsiteOFD Collective Membership

In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions.  Visit Sam's Website: https://ideactionconsulting.com/ Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He's spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he's not exploring the world on walking holidays.