Podcasts about wedding business

Everybody needs a website, but is your website doing your photo/video biz more harm than good? Jason and Jared breakdown the ways your website could be turning clients away and 4 necessary things each website must do to be effective. 

Hutt officiates a wedding where the food was exceptional and DJ Todd rocked the 1's and 2's. Learn more about your ad choices. Visit podcastchoices.com/adchoices

You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.In this episode, we're going to fix that.I'm walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.Shownotes: https://evolveyourweddingbusiness.com/311Want to stop waiting for leads and start booking again? Join Booking Boost for just $1 at evolveyourweddingbusiness.com/bookingboost. Doors close May 11th! ***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Last week I got back from the USA having taken a full three weeks out of the business. No access to emails, no social media and time to be completely present with my family. This is the most time I have had off since 2016 and wow was it needed. I know it feels scary to walk away, but today I share how I made it happen.Need support? Join the Wedding Pros Members loungeTime Stamps00:12 - Taking a Break: My Three-Week Holiday Experience02:21 - Preparing for a Holiday: The Importance of Planning Ahead09:42 - Preparing for a Digital Detox: Strategies for Boundaries12:24 - Lessons Learned from Taking a Break18:01 - The Importance of Being Present

Jason and Jared explore the New Yorker article "Does the Knot Have a Fake Bride's Problem?" and discuss the perils of online advertising, their own Knot stats (at the end), and the culture in the wedding industry that makes helping normal vendors understand marketing and sales so hard. 

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Today I am chatting to founder of Stress Free Hire and the Venue Styling Academy Liz Sexton. She takes us back over her 30 year career in the wedding industry and talks about some of the less glamorous sides of the business that we should all be paying more attention to.Find Liz on Instagram and drop her a DM to get a copy of her free resourcesTime Stamps:00:00 - Setting the Stage for a Perfect Wedding06:59 - Navigating Change in the Wedding Industry17:33 - The Evolution of Wedding Planning21:44 - The Importance of Community Support in Business26:31 - Transitioning to Venue Styling EducationMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Jared and Jason break down the keys to selling to anyone: Mirroring, signaling, and authenticity. 

Krisy Thomas, Vice President of the CWP Society, is joined by special guest Carissa Kruse, marketing guru and founder of Win More Weddings Content Club, for an eye-opening conversation on what truly works in wedding industry marketing today. With a background in building a successful multi-state wedding business alongside her marketing agency, Carissa shares why many wedding pros are unknowingly “automating themselves out of business.” In a world where modern couples book based on connection and vibes, she reveals how to infuse personality into your marketing, ensuring your brand stands out in an oversaturated industry.The modern wedding couple makes decisions based primarily on vibes - that intangible feeling they get from their very first interaction with you. When your marketing feels cold, robotic or impersonal, you're pushing potential clients straight to your competitors. Carissa explains exactly how to create authentic connections through your content that makes couples feel they already know you.We explore why personal branding matters more than ever in an oversaturated industry. Rather than copying what others are doing, Carissa shows how to weave your authentic personality into your marketing to create meaningful connection points with your ideal clients. She shares specific strategies for crafting social media captions that actually convert, explaining how algorithms have shifted away from hashtags toward content-rich, SEO-optimized text.Beyond social media, Carissa breaks down her comprehensive "traffic strategy" approach that creates multiple pathways for clients to find you. Her email nurturing sequence has helped wedding pros book clients up to two years after initial inquiry. For those feeling overwhelmed by content creation, she offers practical advice on using AI tools without losing your unique voice, and why releasing perfectionism is the secret to consistent, effective marketing.Want to transform your wedding business marketing? Listen now and discover actionable strategies to connect with couples in ways your competitors aren't.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Today's episode originally aired on Peyton Helm's podcast where Peyton interviewed me. We talked about pricing, my philosophy on marketing, social media, mindset as a business owner and more! I thought I'd share the episode here on Passion With Purpose, so let's get into it!

Start running your wedding business like a legit business. Head over to https://weddingproceo.com/application and apply to work with us, apply to be part of our team.Q1 is officially behind us, and if you're running a real wedding business (not a hobby), it's time to assess the numbers that actually matter. In this episode, I'm sharing the 3 key metrics every wedding pro needs to review right now—so you can re-forecast, realign, and make 2025 your most profitable year yet. No fluff—just strategy to help you ditch the overwhelm and run your business like a true CEO.The Assume Sales Training. 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/3-numbers-that-will-make-or-break-your-wedding-business-2025/=========================JOIN THE 1%We'll help you scale to your first 6- or 7- figure year. https://www.weddingproceo.com/application=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

Ask Jac & Ben A Question!Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns.Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. Your business is like a bucket—Facebook ads are the tap that can fill it with leads, but if your bucket has holes (poor systems, confusing website, no follow-up process), you'll waste your investment. Smart wedding pros install tracking tools like Google Analytics and the Facebook Pixel immediately, even if advertising isn't in their immediate plans. This data becomes invaluable when you eventually launch campaigns.Kyle breaks down the three-tiered marketing funnel approach that wedding businesses should implement. Top-of-funnel content educates and provides value through guides or quizzes. Middle-of-funnel targets those who've already engaged with your brand. Bottom-of-funnel focuses on converting hot prospects with testimonials and limited-time offers. Each tier requires different messaging and expectations.The episode delivers practical formulas for calculating your ideal ad budget based on what a lead is truly worth to your business. For photographers, planners, or venues charging thousands per wedding, understanding this math prevents overspending while ensuring sufficient investment to generate results. Kyle recommends starting with $10-20 daily to test different approaches before scaling what works.The conversation explores Meta's latest innovations, including Advantage Plus AI-powered campaigns and advanced lead generation options that integrate with CRM systems. These tools enable automated follow-up sequences that dramatically increase conversion rates. Kyle shares how responding to leads within five minutes can be a game-changer for wedding professionals—something now possible through integration with platforms like Go High Level.Whether you're completely new to Facebook advertising or looking to optimize existing campaigns, this episode provides actionable strategies to improve your digital marketing performance and attract your ideal wedding clients at the right time in their planning journey. Support the show

Today I am talking about the time saving hacks I use in my own wedding business. As a busy mum and entrepreneur I am always looking for more efficient ways to operate, and as my word of the year is boundaries, I am finding ways to be better at separating work and life too.In today's episode I talk about re-purposing content, setting up business Whatsapp, storing passwords and even auto filling information on your phone.Want weekly hacks and updates from me? Join the Wedding Pro Members Lounge.Find all the ways you can work with me here Here are the links I mention in today's episode:Whatsapp for businessAir landlineSnap instaLast PassTime Stamps:00:12 - Time Management for Wedding Pros02:10 - Effective Time-Saving Hacks for Your Wedding Business11:22 - Managing WhatsApp for Business: Keeping Personal and Professional Separate17:34 - Setting Up Text Replacement on Your iPhoneMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Wedding pros, are you drowning in client work, hustling nonstop, and still not making enough? It's time to shift from overworked to CEO. In this episode, we're diving into the three key strategies to scale your business without burning out: systematizing and hiring, pricing for profitability, and focusing on what actually moves the needle.CEO, scaling doesn't have to mean burnout. It means building smart—so you can work less, make more, and actually enjoy your business.I can't wait to see you step into your role as CEO. Let's do this! Book your free assessment now:weddingproceo.com/application========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/scale-wedding-business-without-burning-out/=========================JOIN THE 1%We'll help you scale to your first 6- or 7- figure year. https://www.weddingproceo.com/application=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================Secure Your Spot at the Wedding Pro CEO Summit 2025 in Denver Colorado! FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

Jason and Jared discuss a hot topic: storytelling... They explore some of the buzzwords and cliches used in the wedding videography community and explore the true HEART of wedding filmmaking: family. 

Today I am chatting with one of my members - Rebecca Cole. Rebecca has an amazing background in the entertainment industry and has spent the last decade working as a wedding singer. We chat about navigating a career change, a young family and keeping up with the industry changes.Find Rebecca on TikTok, Facebook or InstagramVisit Rebecca's websiteFind out about the Wedding Pro Members LoungeTime Stamps:00:10 - Introduction to Wedding Business Strategies06:18 - Transitioning to Wedding Singing08:44 - Starting a Career in Wedding Singing20:51 - Navigating Work and Family Life31:56 - Navigating the Wedding Industry: Community Over Competition34:26 - Navigating the Challenges of Wedding Business

Jared and Jason dive into the challenges of starting a new wedding filmmaking brand in 2025 and what we would focus on if we were starting or establishing a new brand in 2025. Even you vets may learn something. 

Choosing a CRM (or customer relationship management) tool for your wedding business or venue is a way to streamline your processes and save yourself time. However trying to decide which tool and price point is right for you can be a complete minefield. In today's episode I am talking to Rachel Parker who not only works as part of my team but also owns her own VA business. At the end of last year I set Rachel a research project - to compare 3 of the most popular wedding industry CRM's systems and in today's episode we discuss her findings. We talk about the features they have, the pros and cons to each, the pricing and who they would work best for. If you have been considering a CRM or want to see if yours is the best option for you, then dive into today's episode to find out.Find out more about how the Wedding Pro Agency can help you get set up.Join the Wedding Pro Members LoungePlease note all the links below are affiliate links:Check out BriteBiz (and get 25% off your first two months)Check out DubsadoCheck out Aisle Planner - Use code BeccaFollow Rachel on InstagramTime Stamps:00:28 - Introduction to CRM for Wedding Businesses04:32 - Understanding CRM: A Comprehensive Overview08:31 - Introduction to CRM Systems for Wedding Professionals14:15 - Pros and frustrations with Aisle Planner20:31 - Pricing and Project Management in Aisle Planner24:44 - Transitioning to Dubsado: A New Perspective on Project Management Tools30:22 - Exploring Dubsado's Features and Limitations37:20 - An Overview of Dubsado's Features and Pricing44:21 - Integration Features of BriteBiz50:22 - Limitations with BriteBiz01:00:01 - Getting Started with CRM Systems01:06:12 - Building a Community in the Wedding Industry

Why does marketing your wedding business feel so frustrating?If you've ever felt like you're chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there's a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it.In this episode, we're breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of pushy. You'll learn how to make couples excited to work with you instead of making them feel like they're being sold to.If you want to attract more of your ideal couples without feeling like you're begging for bookings, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/303***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Episode NotesTwo other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Jason and Jared discuss (again) why it's so hard for wedding filmmakers to take part in wedding PR and some active steps we believe WE can take to be better partners to our friends in the PR world

Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit.We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area.Look at Anna's Inclusivity ToolkitFollow Anna on InstagramTime Stamps:00:00 - Understanding Inclusivity in Business08:52 - Understanding Diversity, Equity, and Inclusion in the Wedding Industry21:22 - Understanding Inclusivity in the Wedding Industry24:03 - Navigating Inclusivity in Marketing36:46 - Introduction to the Toolkit for InclusivityMentioned in this episode:Free Webinar series - Fast Track to Wedding Business SuccessJoin me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST. Sign up for your FREE space and to access the recordingsFree Webinar series

I don't know who needs to hear this, bu you don't need all the things. Even after 10 years of business, I spend my money on only the necessary softwares. Yes, you can run most of your business from google drive. Listen in as I tell you what you actually need and what you can stop shelling out your hard earned cash for. www.heyhalima.com

Ask Jac & Ben A Question!What if you could safeguard your wedding business against unexpected challenges and legal pitfalls? Join us on this eye-opening episode of Wedding Empires as we welcome the formidable Leah Weinberg, a former wedding planner who has seamlessly transitioned back into law to become a pivotal force in the wedding industry. Leah shares her unique journey, unveiling how she established Weinberg Legal amidst the COVID-19 pandemic to champion the needs of wedding and event professionals. Her background provides her with a rare perspective, enabling her to dispel common legal misconceptions and underline the necessity of clear, comprehensive contracts. Leah's insights are not just about preventing legal headaches; they are about empowering vendors to manage expectations and secure fair compensation for their hard work.Throughout the episode, we dive into the critical importance of force majeure clauses and the ramifications of unforeseen events on weddings. Leah enlightens listeners on essential strategies to handle contract rescheduling or cancellations proactively. Our discussion also navigates the murky waters of legal blind spots, such as poor communication, which often lead to disputes. Leah stresses the significance of working with an attorney to build robust contracts and the risks of relying on generic templates. Delving into the nuances of passing credit card fees to clients, she highlights the legal variances across states. Ultimately, Leah's message is clear: investing in professional legal advice is not just prudent; it's a strategic move to future-proof your business. Support the show

Jason and Jared are back for season five... or seven... depending on who you ask... of the WFS Show. The guys discuss creating a course, why awards are dumb, why awards are awesome, and more on this, the first episode of Season Five of the Wedding Film School show!

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Ask Jac & Ben A Question!Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica's journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from her experience of juggling a full-time job while reinvesting in her blog. Aspiring wedding professionals will gain invaluable insights on building businesses sustainably, underscored by Jessica's remarkable achievement of selling over 250,000 copies of her best-selling book through savvy network leverage.Tune in to uncover cost-effective press and marketing secrets for wedding pros, featuring platforms like Qwoted, HARO, and Source Bottle that connect experts with journalists in search of insights. Social media, especially Pinterest, emerges as a vital tool for capturing attention and potential clients, with expert advice from industry leaders such as Megan Ely. Our conversation also explores the efficiency gained through social media scheduling tools, allowing wedding planners to save time while focusing on what truly matters. With Jessica's insights, you'll be equipped to maximize your reach and plan unforgettable weddings on a budget.Jessica Bishop | Website | www.thebudgetsavvybride.comLinkedIn | www.linkedin.com/in/jessicalehrybishop/Instagram | @budgetsavvybrideFacebook Page | www.facebook.com/budgetsavvybride Support the show

Ryan Browne of Forged in the North talks building your teams and studios the RIGHT way. Built to last. 

In 2025 you need to pay more attention to your wedding business sustainability. Today I am chatting with Michelle Miles from the Sustainable Wedding Alliance about why couples are starting to ask questions on your sustainability and how you should be responding. There is no judgement here and Michelle shares practical ways we can all do one extra thing to move our businesses in the right direction:Check your domain host and whether it's green nowBuy your summit ticket for 5th February 2025Follow the Sustainable Wedding AllianceTime Stamps:00:04 - Building Trust Through Transparency06:18 - The Birth of the Sustainable Wedding Alliance19:36 - The Growing Awareness of Sustainability in Weddings30:48 - The Journey Towards Sustainable Choices

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you've bought into this myth, you're not alone. But I've got good news: It's not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today's episode, we're busting the myth that hustle equals success and diving into real-life strategies to help you free up your time, reduce overwhelm, and actually book more weddings.If you're ready to stop spinning your wheels and start building a business and a life that works for you, this episode is for you.Get your ticket to the Wedding Business CEO Summit at https://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

Ever wonder what it takes to build a long-standing, stable, and thriving wedding photography and videography business? In this episode, we're joined by Ryan from Forged in the North, who shares the inspiring journey of how he and his wife, Heidi, transformed their careers from architects to destination wedding creatives. From navigating the chaos of starting a business to balancing parenthood with running two successful studios, Ryan gives us a behind-the-scenes look at their 15-year adventure in the industry. Plus, he reveals the strategic moves that helped them book hundreds of weddings each year while staying true to their creative vision. Ryan offers actionable advice for photographers looking to scale their teams and create sustainable growth. Whether you're curious about building strong vendor relationships, expanding your reach without burning out, or embracing the long game of marketing, this episode is packed with insights you won't want to miss.   Follow Forged in the North on IG: https://www.instagram.com/forgedinthenorth/   Forged in the North website: https://www.forgedinthenorth.com/   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

In this episode of the I Do Wedding Marketing Podcast, I welcome Deanna Evans, an incredible wedding professional and advocate for inclusivity in the wedding industry. As a woman in a same-sex marriage, Deanna shares her invaluable insights on creating a more inclusive and welcoming experience for couples and their communities. What You'll Learn in This Episode: - Simple steps to start your inclusivity journey and make lasting changes to your business. - What luxury couples are truly looking for in vendors and how personalization is your key to success. - How to connect authentically with the entire wedding party and surrounding community. - The importance of making inclusivity a standard practice, not just a one-time effort. Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here and save $30 using code NA30: https://inclusiveweddingsummit.com/ Inclusion Audit with Deanna Evans: ➡️ https://www.deevansevents.com/⁠

Sharrone Calafiore of Fiore Films joins us to discuss "videographer's luck", how she captures memorable frames, and the amazing privilege of being a wedding filmmaker.  

Julia Kentner of Julia Kentner Films joins us to talk about how to approach the wedding industry with your eye on making the right connecting, being genuine, and making the leap into wedding filmmaking. 

Lindsey Conklin joins us on this special episode to discuss elevating wedding filmmaking in the industry, couples that "don't want video", and why you NEED to come to Clarity 2024 to hear him speak

Today I am sharing 2025 wedding business marketing trends. As we start 2025 I wanted to give you a round up of the marketing strategies that are hot as we enter the new year. From AI to shifts in social media marketing, I cover it all. Lets get your marketing year off to a strong start.Buy the planathon replayJoin the Members Lounge for additional training.Time Stamps:00:19 - 2025 Marketing Trends in the Wedding Industry04:22 - Embracing AI in Marketing Strategies09:49 - The Rise of WhatsApp in Marketing13:04 - Shifts in Social Media Marketing for 202520:44 - The Rise of Personalization in MarketingMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together: 1) One to One with an in-person marketing workshop or online strategy session 2) Work with us at the Wedding Pro Agency 3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge

Why do so many wedding business goals fail before the year even gets startedIt's not because you're unmotivated or lazy—it's because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.In this episode, I'm diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You'll learn how to break big goals into actionable steps, focus on what actually moves the needle, and avoid the overwhelm that derails so many good intentions.Plus, I'll show you how to join me for just $1 inside The Wedding Business Collective, where you'll get access to our live Quarterly Planning Session and create a 90-day plan that's designed to work. (Along with a ton of bonuses that ensure your success.)If you're ready to stop spinning your wheels and finally make real progress, this episode is for you. Let's dive in!Grab the limited-time offer for $1: https://evolveyourweddingbusiness.com/planThe show notes for this episode can be found at https://evolveyourweddingbusiness.com/296Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collectiveWhat if I told you that in just 2 hours, you could have a step-by-step plan to hit your business goals for the next 90 days—without the guesswork or overwhelm?Join The Wedding Business Collective for just $1 and get the tools, support, and strategies you need to book more dream clients and create a thriving business starting with your personalized 90-day action plan.Expires Dec 31stat 11:59pm Pacific.***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

If you struggle with hustle culture and work life balance, this episode about slowing down to grow a sustainable, joyful business is game-changing for anyone in the wedding industry. In this episode, I sit down with Megan Gillikin, wedding pro, educator, speaker, and host of the Weddings for Real podcast. Megan shares her journey from working in hospitality to owning a thriving wedding planning business and eventually becoming a full-time wedding industry educator. In this episode: Megan's unexpected start in the wedding industry, including buying her first business just weeks after her own wedding. The personal connections that make wedding work so rewarding. Why burnout is so common for wedding professionals and how to recognize the signs. Practical strategies to set boundaries, prioritize rest, and rediscover joy in your work. The importance of running your business like it's sellable—even if you don't plan to sell. Connect with Megan: Weddings for Real Podcast Follow Megan on Instagram: @WeddingsForReal Connect with Nadine:  Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozemanYouTube: https://www.youtube.com/@secretsofabridalseamstress

We hear about the value of "timelessness" so much and so often in the wedding creative world many of us never stop to ask the question "Wait. Does it even have value to be timeless?" Jason. and Jared explore this concept and the value of trends in setting your art apart from the market in this spicy episode of the WFS Show. 

Two other episodes you might want to check out:Wedding Wits and Business Bits: Nailing Contracts and Client CharmFrom Vision to Reality: Navigating the Journey of Wedding Planning and EntrepreneurshipShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the sideP.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Starting a wedding business in today's market requires a fresh perspective and bold strategies! In this episode, I share the ultimate blueprint to launch your dream business—from positioning yourself as an expert, to building strategic relationships, and pricing for profit. Whether you're just starting or need a reboot, these actionable steps will help you attract your dream clients and scale a business you love.========================= EPISODE SHOW NOTES BLOG & MORE:https://brandeegaar.com/how-to-start-a-wedding-business-in-2025/=========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/accelerator=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================Support the show

Feeling overwhelmed about putting your pricing on your website? In this episode, I share why price transparency is no longer optional in today's market. Learn how showcasing your value upfront builds trust, qualifies leads, and boosts sales—all while saving you time and frustration.========================= EPISODE SHOW NOTES BLOG & MORE:https://brandeegaar.com/price-transparency-wedding-business/=========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/accelerator=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================Black Friday Deal: Join Wedding Pro CEO during the month of November and get six additional months of working with us absolutely free! Support the show

Two other episodes you might want to check out:Wedding Wits and Business Bits: Nailing Contracts and Client CharmFrom Vision to Reality: Navigating the Journey of Wedding Planning and EntrepreneurshipShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the sideP.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You're not alone! In this episode, we're going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.We'll talk about the struggles she faced in her first year, the lessons she learned about pricing, and how she's strategically building relationships with venues to bring in more perfect-fit clients. If you've ever wondered how to juggle a full-time job while building a successful wedding business—or how to scale when you're just starting out—this episode is packed with practical insights and inspiration to help you do just that.Listen to this episode to go behind the wedding business with Katie and discover actionable strategies you can apply to your own wedding business today!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Andy is happy to be welcoming Brooke Keegan back to the show! Brooke is the visionary owner and creative director of Brooke Keegan Special Events, a leading firm specializing in custom, multi-day destination weddings, and since founding her company in 2009, she has garnered recognition from Harper's Bazaar and Brides as one of the world's top event planners! She is here with Andy in this episode to share, amongst other things, her invaluable insights from her years in the industry! As Brooke and Andy catch up, Brooke reflects on challenges faced, particularly the significant downturn in wedding engagements attributed to the COVID-19 pandemic and the typical slow- down during election years. She discusses the evolving wedding landscape, highlighting how while low-budget and extravagant weddings continue to thrive, mid-range events are seeing a decline. Brooke also shares her process for working with bridal couples, from initial consultations to curating a creative team tailored to each client's visio, and, emphasizing the importance of balance between creativity and business acumen, she sheds some light on how she navigates the complexities of managing a successful event planning company while prioritizing personal well-being. Andy had such a great time talking with Brooke just as he did the first time and hopes that you enjoy listening to this conversation with her! If so, then please don't keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:20] – We learn that this episode's guest is returning guest Brooke Keegan! [2:01] - Brooke discusses how the wedding industry activity has slowed, with fewer weddings and lighter-than-expected calendars this past year (2024). [3:22] - Mid-range weddings have declined, but Brooke is optimistic for 2025. [6:16] - Brooke tailors her planning process based on each client's engagement stage, preferences, and budget. [9:57] - Creative partner teams are curated like recipes, combining complementary skills for each event. [10:49] - Brooke adds that creative partner selection depends on investment, style, and personality. [13:41] - Andy argues that balancing creativity with business structure is crucial for running successful events. [14:23] - Brooke asserts that weddings are a business that require detailed budgets, transparency, and professionalism. [17:01] - Surrounding herself with knowledgeable people and maintaining accountability drives personal and professional growth for Brooke. [19:59] - How does Brooke balance personal life with business? [21:00] - Brooke believes that prioritizing personal time and self-care is crucial for work-life balance and job satisfaction. [24:22] - Establishing investment strategies and retirement plans is very important for long-term financial security in the industry. [27:32] - Andy reveals where Brooke can be found online.   RESOURCES The Wedding Biz - 483 BROOKE KEEGAN: The Long Game, Creative Partners, Pricing Strategy, and More!   Find Brooke: Brooke's Website The Brooke Keegan Blueprint Brooke's Instagram Page Brooke's Facebook Page Brooke's Pinterest Page   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here.   Title Sponsor: This episode is sponsored by Kushner Entertainment.  

Two other episodes you might want to check out:How to Build Your First DREAM Team as a Solo Entrepreneur with DJ GriffHow to Ride the Changes Rollercoaster: Starting a business as a new Mom with Sara MargulisShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!Photobooth Supply Co - Own your own photobooth and easily make a bit more money on the sideP.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Should you expand your business to service new locations? It makes sense, right? If you have a business that's thriving in one area and you've already got an established brand, website and systems in place, it could probably work in another market, too, and everyone involved can make some more money. Yet it's not quite that simple. You personally can't be in more than one location at once. More markets also mean more team members, which means more logistical issues to navigate. So...should you do it anyway?Let's find out from someone who plans weddings throughout the world and has locations in San Francisco, Charleston, Los Angeles, and Miami - Shannon Leahy. -----Shannon Leahy Events@ShannonLeahyEventsWedded: The Wedding Planner Podcast------(00:01:30) Introducing Shannon Leahy(00:05:37) How can event planning be improved through client feedback?(00:07:30) Who's doing all the sales calls?(00:10:00) Shannon's greatest fear when building a team(00:14:00) Getting it out of her head to create SOPs(00:19:00) If you were starting today, what would you do differently?(00:24:00) How do you balance all the things including a personal life?---Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence. --FREE Lead Magnet Workshop happening on Tuesday, October 22 @ 12:30 PM ET/9:30 AM PST - Replay Available: https://learn.theplannersvault.com/leadmagnet