Podcasts about wedding business

This is a YouTube video as well that you can watch here:  https://youtu.be/UPliBXI0YyMTwo other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

This week, we're bringing back one of our most-loved episodes and for good reason. If you've ever wondered what it really looks like to scale from shooting budget weddings to booking luxury destination clients, this one's for you. In this replay, we dive into the exact mindset shifts, pricing pivots, and relationship-building strategies that helped this creative go from starting her business at 19 to filming multi-day events for high-end planners.It's honest. It's inspiring. And it's proof that with clarity and intention, you can grow into the next version of your business  even if you're still early in the game.If you've been second-guessing your pricing, overthinking your marketing, or waiting for someone to give you permission to go bigger… consider this your sign

Jimmy Lick of Second Society come son to discuss what drove him to start his all-in-one booking platform for hiring shooters, Second Society, how to get hired for great gigs as a 2nd shooter, and the interesting economy around hiring shooters at wedding in 2025. 

One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and his new adventure into the world of tech. Visit Simons websiteCheck out the DJ Teams tech / music selection toolFollow Hampshire Event DJS on InstagramTime Stamps:00:14 - Transitioning to Wedding Marketing Strategies00:28 - The Journey from Radio to DJing: Lessons Learned09:05 - Building a Resilient Business Model in the DJ Industry19:36 - Building a Strong Team of DJs22:15 - Understanding Marketing Strategies for DJs32:56 - Understanding Conversion Rates39:20 - Understanding the Psychology of Music Choices for Events44:22 - Setting Expectations for a Successful Wedding DJ Experience46:32 - Understanding the DJ's PerspectiveMentioned in this episode:Wedding Pro AgencyNeed help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.Wedding Pro Agency

If you've ever felt like you're behind or like everyone else is doing more than you this summer, this one's for you. In this candid conversation, we're giving you a peek behind the scenes of what life and business actually look like right now, because real success isn't always hustle and picture-perfect productivity. Sometimes it looks like slowing down, shifting gears, and giving yourself permission to grow in other areas of your life too.From home projects and summer travel to the mindset shifts that are helping us move forward even when things feel a little messy, this episode is your reminder that you're allowed to be human. You're allowed to glow up personally and professionally. You're allowed to do things scared.And if you're ready for a community that supports both your business goals and your real life we'd love to see you inside League. This new monthly networking community was created just for wedding photographers, filmmakers, and planners like you to connect, learn, and grow.Join us at thelevelupco.com/league

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon's mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.In this episode you'll discover:How a crystal-clear “why” can elevate your authority and attract dream couplesReal-world stories that spark fresh ideas for your next event—think WedCon in NovemberSimple shifts to infuse purpose into your marketing, services, and collaborationsWhether you're a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.

What does it REALLY mean to provide a good customer experience as a wedding creative and who decides anyway? 

Today I'm chatting with Wedding Photographer turned Zentangler - Becky Harley. Having hit burn out herself, Becky wanted to evaluate her time and work out how to look after herself amidst the chaos of life. Today we talk about Burnout, Balance and Business.Visit the Ivy's Corner Website and take a free Zentangle lessonClick here to see how my own tangle turned out after taking Becky's free lesson.Follow Ivy's corner on Instagram and Youtube Time Stamps:00:10 - Managing Pressure Points in Wedding Planning00:45 - Introduction to Burnout and Balance in Business12:55 - Recognizing Burnout: Personal Experiences and Signs17:43 - Finding Space for Self-Care and Mindfulness34:09 - The Influence of ZentanglingMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026

Falling behind on your wedding business goals? You're not the only one. It's easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here's the good news you can still turn things around.In this episode, I'm walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you're ready to stop spinning your wheels and start making intentional progress, this one's for you.Tune in now and let's get you back on track with a clear plan that supports the business and life you want.Shownotes: https://evolveyourweddingbusiness.com/318***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationEver feel like no matter how hard you hustle, you just can't break past that $100K mark? Working every weekend, buried in client work, and still stuck? Wedding Pro, it's not your clients—it's how you're spending your time.In this keynote from the 2025 Wedding Pro CEO Summit, I'm breaking down exactly why you're stuck and how to start thinking (and acting) like the CEO of a 6- or 7-figure wedding business. Let's get you out of the weeds and calculate what your hour is really worth.✨ Need help delegating or calculating your CEO hourly rate? Check out Dan Martell's book “Buy Back Your Time” — it's required reading around here.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg========================= EPISODE BLOG, LINKS & MORE:https://weddingproceo.com/why-your-wedding-business-stuck-at-100k/========================= Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!Heads up, friend! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================FREE TRAINING for Wedding Business OwnersTake the Wedding Pro CEO's free GAP assessmentSupport the showFREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

Today I am sharing the recording from a live panel discussion that took place a few weeks back at The Royal Horseguards Hotel. Alison Hargreaves interviewed myself and Elizabeth Solaru about the state of the industry, writing a book and our thoughts on luxury. I also announced my brand new event for 2026 - Wed Pros Live.Get a ticket for Wed Pros LiveBuy my book 'Done is Better than Perfect'Buy Elizabeths book 'The LUXPreneur'Find out more about the Royal Horseguards HotelFollow Alison from Guides for Brides on Linked inFind Elizabeth on InstagramTime Stamps:00:01 - Introduction to Wedding Business Strategies02:51 - Introduction to the Panel Discussion13:05 - Authenticity in Business Values15:41 - Navigating Luxury in the Digital Age26:38 - Navigating Luxury and Mid-Premium Markets29:27 - Exploring Luxury and Experience35:17 - Facing the Uncomfortable Truths of Business Ownership43:07 - Understanding Market Trends in Business48:39 - Taking Your Business Seriously

In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.You're not just a wedding pro – you're a CEO: Whether you're a solo planner or run a full team, you are the visionary and decision-maker in your business.Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.Leadership isn't martyrdom: CEOs delegate, automate, and design scalable structures—they don't do it all alone.Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.You don't have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Are you curious about how AI for wedding pros actually works in real life? I'm not talking about vague marketing hype or tech jargon. I'm talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients.In this episode, I'm giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren't generic prompts or robotic content generators. These are tools designed to help you write blog posts, social content, and emails in your voice for your ideal clients, and they're built around the strategies I've taught for years.Whether you're totally new to AI or you've been dabbling but not seeing results, this episode will show you how to make AI actually useful in your wedding business. Tune in to see what's possible when AI is built with you in mind.Shownotes: https://evolveyourweddingbusiness.com/315If you're tired of winging it, if you're done lowering your prices to compete and if you're ready for your business to feel like it's finally working, come join us in The Wedding Business Collective. You can find the link in the show notes or go to evolveyourweddingbusiness.com/invite and you can even get your first month for just a dollar!***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Everybody needs a website, but is your website doing your photo/video biz more harm than good? Jason and Jared breakdown the ways your website could be turning clients away and 4 necessary things each website must do to be effective. 

Today I am talking to you all about TikTok and Reels and why it's time for you to be paying attention to them. This summer is the perfect time for you to capture that all important content - so what's holding you back? In this episode I break down my own TikTok journey over the last two months and what I have learnt so far. Ready to dive in to your own summer of TikTok? The links you need are below:Get your FREE 30 day content planJoin the Summer of TikTok ProWant us to capture content for you? Email support@beccapountney.comFollow me on Tiktok and InstagramJoin the Wedding Pro Members Lounge.Time Stamps:00:02 - Understanding TikTok for Wedding Businesses01:40 - Embracing TikTok: The New Frontier for Wedding Businesses13:23 - Understanding Audience Differences in Social Media15:43 - Transitioning Strategies for Social Media Success22:10 - Batching Content for Efficiency29:43 - Introducing the Summer of TikTok

Hutt officiates a wedding where the food was exceptional and DJ Todd rocked the 1's and 2's. Learn more about your ad choices. Visit podcastchoices.com/adchoices

You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.In this episode, we're going to fix that.I'm walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.Shownotes: https://evolveyourweddingbusiness.com/311Want to stop waiting for leads and start booking again? Join Booking Boost for just $1 at evolveyourweddingbusiness.com/bookingboost. Doors close May 11th! ***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Ask Jac & Ben A Question!How does a husband-wife team build a wedding empire reaching over half a million people? Meet Dominic and Serena of The Wedding Duo, who've transformed their combined 30 years of experience into a thriving business that spans wedding planning, DJing, and viral content creation.Their story begins unexpectedly – Dominic leveraged his stand-up comedy background to excel as a wedding DJ, while Serena built her career in event planning. Neither imagined their casual San Antonio side business would explode into a six-figure enterprise allowing them to relocate while maintaining operations from afar. When the pandemic halted weddings temporarily, they turned to TikTok out of sheer boredom. That spontaneous decision changed everything."Most brides are like 'Oh my god, I'm engaged, what the heck do I do now?'" Dominic explains. This simple insight drives their content philosophy – providing engaged couples with straightforward, judgment-free guidance through the wedding planning maze. Their viral videos featuring emotional ceremony entrance techniques have sparked industry trends, with couples specifically seeking them out for these signature touches. Their approach balances educational content with authentic personality, creating deep connections with followers who "feel like they already know them" before they even meet.The duo shares fascinating insights about content creation for wedding professionals: the importance of showing your face consistently, capturing educational moments at venues, and balancing perfectionism with consistency. Their upcoming book "The Wedding Duo Way" promises to reveal how they've built their business model that allows them to operate as true owners rather than being trapped working in their business.Want to transform your wedding business through authentic content creation? Listen now to discover how this remarkable team balances marriage, business partnership, and content creation while maintaining their genuine selves in a competitive industry. Support the show

Last week I got back from the USA having taken a full three weeks out of the business. No access to emails, no social media and time to be completely present with my family. This is the most time I have had off since 2016 and wow was it needed. I know it feels scary to walk away, but today I share how I made it happen.Need support? Join the Wedding Pros Members loungeTime Stamps00:12 - Taking a Break: My Three-Week Holiday Experience02:21 - Preparing for a Holiday: The Importance of Planning Ahead09:42 - Preparing for a Digital Detox: Strategies for Boundaries12:24 - Lessons Learned from Taking a Break18:01 - The Importance of Being Present

Jason and Jared explore the New Yorker article "Does the Knot Have a Fake Bride's Problem?" and discuss the perils of online advertising, their own Knot stats (at the end), and the culture in the wedding industry that makes helping normal vendors understand marketing and sales so hard. 

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Today I am chatting to founder of Stress Free Hire and the Venue Styling Academy Liz Sexton. She takes us back over her 30 year career in the wedding industry and talks about some of the less glamorous sides of the business that we should all be paying more attention to.Find Liz on Instagram and drop her a DM to get a copy of her free resourcesTime Stamps:00:00 - Setting the Stage for a Perfect Wedding06:59 - Navigating Change in the Wedding Industry17:33 - The Evolution of Wedding Planning21:44 - The Importance of Community Support in Business26:31 - Transitioning to Venue Styling EducationMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Jared and Jason break down the keys to selling to anyone: Mirroring, signaling, and authenticity. 

Krisy Thomas, Vice President of the CWP Society, is joined by special guest Carissa Kruse, marketing guru and founder of Win More Weddings Content Club, for an eye-opening conversation on what truly works in wedding industry marketing today. With a background in building a successful multi-state wedding business alongside her marketing agency, Carissa shares why many wedding pros are unknowingly “automating themselves out of business.” In a world where modern couples book based on connection and vibes, she reveals how to infuse personality into your marketing, ensuring your brand stands out in an oversaturated industry.The modern wedding couple makes decisions based primarily on vibes - that intangible feeling they get from their very first interaction with you. When your marketing feels cold, robotic or impersonal, you're pushing potential clients straight to your competitors. Carissa explains exactly how to create authentic connections through your content that makes couples feel they already know you.We explore why personal branding matters more than ever in an oversaturated industry. Rather than copying what others are doing, Carissa shows how to weave your authentic personality into your marketing to create meaningful connection points with your ideal clients. She shares specific strategies for crafting social media captions that actually convert, explaining how algorithms have shifted away from hashtags toward content-rich, SEO-optimized text.Beyond social media, Carissa breaks down her comprehensive "traffic strategy" approach that creates multiple pathways for clients to find you. Her email nurturing sequence has helped wedding pros book clients up to two years after initial inquiry. For those feeling overwhelmed by content creation, she offers practical advice on using AI tools without losing your unique voice, and why releasing perfectionism is the secret to consistent, effective marketing.Want to transform your wedding business marketing? Listen now and discover actionable strategies to connect with couples in ways your competitors aren't.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Today's episode originally aired on Peyton Helm's podcast where Peyton interviewed me. We talked about pricing, my philosophy on marketing, social media, mindset as a business owner and more! I thought I'd share the episode here on Passion With Purpose, so let's get into it!

Start running your wedding business like a legit business. Head over to https://weddingproceo.com/application and apply to work with us, apply to be part of our team.Q1 is officially behind us, and if you're running a real wedding business (not a hobby), it's time to assess the numbers that actually matter. In this episode, I'm sharing the 3 key metrics every wedding pro needs to review right now—so you can re-forecast, realign, and make 2025 your most profitable year yet. No fluff—just strategy to help you ditch the overwhelm and run your business like a true CEO.The Assume Sales Training. 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/3-numbers-that-will-make-or-break-your-wedding-business-2025/=========================JOIN THE 1%We'll help you scale to your first 6- or 7- figure year. https://www.weddingproceo.com/application=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

Ask Jac & Ben A Question!Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns.Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. Your business is like a bucket—Facebook ads are the tap that can fill it with leads, but if your bucket has holes (poor systems, confusing website, no follow-up process), you'll waste your investment. Smart wedding pros install tracking tools like Google Analytics and the Facebook Pixel immediately, even if advertising isn't in their immediate plans. This data becomes invaluable when you eventually launch campaigns.Kyle breaks down the three-tiered marketing funnel approach that wedding businesses should implement. Top-of-funnel content educates and provides value through guides or quizzes. Middle-of-funnel targets those who've already engaged with your brand. Bottom-of-funnel focuses on converting hot prospects with testimonials and limited-time offers. Each tier requires different messaging and expectations.The episode delivers practical formulas for calculating your ideal ad budget based on what a lead is truly worth to your business. For photographers, planners, or venues charging thousands per wedding, understanding this math prevents overspending while ensuring sufficient investment to generate results. Kyle recommends starting with $10-20 daily to test different approaches before scaling what works.The conversation explores Meta's latest innovations, including Advantage Plus AI-powered campaigns and advanced lead generation options that integrate with CRM systems. These tools enable automated follow-up sequences that dramatically increase conversion rates. Kyle shares how responding to leads within five minutes can be a game-changer for wedding professionals—something now possible through integration with platforms like Go High Level.Whether you're completely new to Facebook advertising or looking to optimize existing campaigns, this episode provides actionable strategies to improve your digital marketing performance and attract your ideal wedding clients at the right time in their planning journey. Support the show

Today I am talking about the time saving hacks I use in my own wedding business. As a busy mum and entrepreneur I am always looking for more efficient ways to operate, and as my word of the year is boundaries, I am finding ways to be better at separating work and life too.In today's episode I talk about re-purposing content, setting up business Whatsapp, storing passwords and even auto filling information on your phone.Want weekly hacks and updates from me? Join the Wedding Pro Members Lounge.Find all the ways you can work with me here Here are the links I mention in today's episode:Whatsapp for businessAir landlineSnap instaLast PassTime Stamps:00:12 - Time Management for Wedding Pros02:10 - Effective Time-Saving Hacks for Your Wedding Business11:22 - Managing WhatsApp for Business: Keeping Personal and Professional Separate17:34 - Setting Up Text Replacement on Your iPhoneMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Wedding pros, are you drowning in client work, hustling nonstop, and still not making enough? It's time to shift from overworked to CEO. In this episode, we're diving into the three key strategies to scale your business without burning out: systematizing and hiring, pricing for profitability, and focusing on what actually moves the needle.CEO, scaling doesn't have to mean burnout. It means building smart—so you can work less, make more, and actually enjoy your business.I can't wait to see you step into your role as CEO. Let's do this! Book your free assessment now:weddingproceo.com/application========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/scale-wedding-business-without-burning-out/=========================JOIN THE 1%We'll help you scale to your first 6- or 7- figure year. https://www.weddingproceo.com/application=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmz=========================Secure Your Spot at the Wedding Pro CEO Summit 2025 in Denver Colorado! FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

Jason and Jared discuss a hot topic: storytelling... They explore some of the buzzwords and cliches used in the wedding videography community and explore the true HEART of wedding filmmaking: family. 

Today I am chatting with one of my members - Rebecca Cole. Rebecca has an amazing background in the entertainment industry and has spent the last decade working as a wedding singer. We chat about navigating a career change, a young family and keeping up with the industry changes.Find Rebecca on TikTok, Facebook or InstagramVisit Rebecca's websiteFind out about the Wedding Pro Members LoungeTime Stamps:00:10 - Introduction to Wedding Business Strategies06:18 - Transitioning to Wedding Singing08:44 - Starting a Career in Wedding Singing20:51 - Navigating Work and Family Life31:56 - Navigating the Wedding Industry: Community Over Competition34:26 - Navigating the Challenges of Wedding Business

Jared and Jason dive into the challenges of starting a new wedding filmmaking brand in 2025 and what we would focus on if we were starting or establishing a new brand in 2025. Even you vets may learn something. 

Choosing a CRM (or customer relationship management) tool for your wedding business or venue is a way to streamline your processes and save yourself time. However trying to decide which tool and price point is right for you can be a complete minefield. In today's episode I am talking to Rachel Parker who not only works as part of my team but also owns her own VA business. At the end of last year I set Rachel a research project - to compare 3 of the most popular wedding industry CRM's systems and in today's episode we discuss her findings. We talk about the features they have, the pros and cons to each, the pricing and who they would work best for. If you have been considering a CRM or want to see if yours is the best option for you, then dive into today's episode to find out.Find out more about how the Wedding Pro Agency can help you get set up.Join the Wedding Pro Members LoungePlease note all the links below are affiliate links:Check out BriteBiz (and get 25% off your first two months)Check out DubsadoCheck out Aisle Planner - Use code BeccaFollow Rachel on InstagramTime Stamps:00:28 - Introduction to CRM for Wedding Businesses04:32 - Understanding CRM: A Comprehensive Overview08:31 - Introduction to CRM Systems for Wedding Professionals14:15 - Pros and frustrations with Aisle Planner20:31 - Pricing and Project Management in Aisle Planner24:44 - Transitioning to Dubsado: A New Perspective on Project Management Tools30:22 - Exploring Dubsado's Features and Limitations37:20 - An Overview of Dubsado's Features and Pricing44:21 - Integration Features of BriteBiz50:22 - Limitations with BriteBiz01:00:01 - Getting Started with CRM Systems01:06:12 - Building a Community in the Wedding Industry

Why does marketing your wedding business feel so frustrating?If you've ever felt like you're chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there's a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it.In this episode, we're breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of pushy. You'll learn how to make couples excited to work with you instead of making them feel like they're being sold to.If you want to attract more of your ideal couples without feeling like you're begging for bookings, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/303***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Episode NotesTwo other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Jason and Jared discuss (again) why it's so hard for wedding filmmakers to take part in wedding PR and some active steps we believe WE can take to be better partners to our friends in the PR world

Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit.We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area.Look at Anna's Inclusivity ToolkitFollow Anna on InstagramTime Stamps:00:00 - Understanding Inclusivity in Business08:52 - Understanding Diversity, Equity, and Inclusion in the Wedding Industry21:22 - Understanding Inclusivity in the Wedding Industry24:03 - Navigating Inclusivity in Marketing36:46 - Introduction to the Toolkit for InclusivityMentioned in this episode:Free Webinar series - Fast Track to Wedding Business SuccessJoin me this March for a FREE webinar series all about how to fast track your wedding business success in the new consumer culture we live in. Live webinars daily from Tues 18th - Thurs 20th March 2025 7:30pm UK I 3:30pm EST. Sign up for your FREE space and to access the recordingsFree Webinar series

I don't know who needs to hear this, bu you don't need all the things. Even after 10 years of business, I spend my money on only the necessary softwares. Yes, you can run most of your business from google drive. Listen in as I tell you what you actually need and what you can stop shelling out your hard earned cash for. www.heyhalima.com

Ask Jac & Ben A Question!What if you could safeguard your wedding business against unexpected challenges and legal pitfalls? Join us on this eye-opening episode of Wedding Empires as we welcome the formidable Leah Weinberg, a former wedding planner who has seamlessly transitioned back into law to become a pivotal force in the wedding industry. Leah shares her unique journey, unveiling how she established Weinberg Legal amidst the COVID-19 pandemic to champion the needs of wedding and event professionals. Her background provides her with a rare perspective, enabling her to dispel common legal misconceptions and underline the necessity of clear, comprehensive contracts. Leah's insights are not just about preventing legal headaches; they are about empowering vendors to manage expectations and secure fair compensation for their hard work.Throughout the episode, we dive into the critical importance of force majeure clauses and the ramifications of unforeseen events on weddings. Leah enlightens listeners on essential strategies to handle contract rescheduling or cancellations proactively. Our discussion also navigates the murky waters of legal blind spots, such as poor communication, which often lead to disputes. Leah stresses the significance of working with an attorney to build robust contracts and the risks of relying on generic templates. Delving into the nuances of passing credit card fees to clients, she highlights the legal variances across states. Ultimately, Leah's message is clear: investing in professional legal advice is not just prudent; it's a strategic move to future-proof your business. Support the show

Jason and Jared are back for season five... or seven... depending on who you ask... of the WFS Show. The guys discuss creating a course, why awards are dumb, why awards are awesome, and more on this, the first episode of Season Five of the Wedding Film School show!

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Ask Jac & Ben A Question!Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica's journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from her experience of juggling a full-time job while reinvesting in her blog. Aspiring wedding professionals will gain invaluable insights on building businesses sustainably, underscored by Jessica's remarkable achievement of selling over 250,000 copies of her best-selling book through savvy network leverage.Tune in to uncover cost-effective press and marketing secrets for wedding pros, featuring platforms like Qwoted, HARO, and Source Bottle that connect experts with journalists in search of insights. Social media, especially Pinterest, emerges as a vital tool for capturing attention and potential clients, with expert advice from industry leaders such as Megan Ely. Our conversation also explores the efficiency gained through social media scheduling tools, allowing wedding planners to save time while focusing on what truly matters. With Jessica's insights, you'll be equipped to maximize your reach and plan unforgettable weddings on a budget.Jessica Bishop | Website | www.thebudgetsavvybride.comLinkedIn | www.linkedin.com/in/jessicalehrybishop/Instagram | @budgetsavvybrideFacebook Page | www.facebook.com/budgetsavvybride Support the show

Ryan Browne of Forged in the North talks building your teams and studios the RIGHT way. Built to last. 

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you've bought into this myth, you're not alone. But I've got good news: It's not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today's episode, we're busting the myth that hustle equals success and diving into real-life strategies to help you free up your time, reduce overwhelm, and actually book more weddings.If you're ready to stop spinning your wheels and start building a business and a life that works for you, this episode is for you.Get your ticket to the Wedding Business CEO Summit at https://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings without the overwhelm.

Ever wonder what it takes to build a long-standing, stable, and thriving wedding photography and videography business? In this episode, we're joined by Ryan from Forged in the North, who shares the inspiring journey of how he and his wife, Heidi, transformed their careers from architects to destination wedding creatives. From navigating the chaos of starting a business to balancing parenthood with running two successful studios, Ryan gives us a behind-the-scenes look at their 15-year adventure in the industry. Plus, he reveals the strategic moves that helped them book hundreds of weddings each year while staying true to their creative vision. Ryan offers actionable advice for photographers looking to scale their teams and create sustainable growth. Whether you're curious about building strong vendor relationships, expanding your reach without burning out, or embracing the long game of marketing, this episode is packed with insights you won't want to miss.   Follow Forged in the North on IG: https://www.instagram.com/forgedinthenorth/   Forged in the North website: https://www.forgedinthenorth.com/   Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

In this episode of the I Do Wedding Marketing Podcast, I welcome Deanna Evans, an incredible wedding professional and advocate for inclusivity in the wedding industry. As a woman in a same-sex marriage, Deanna shares her invaluable insights on creating a more inclusive and welcoming experience for couples and their communities. What You'll Learn in This Episode: - Simple steps to start your inclusivity journey and make lasting changes to your business. - What luxury couples are truly looking for in vendors and how personalization is your key to success. - How to connect authentically with the entire wedding party and surrounding community. - The importance of making inclusivity a standard practice, not just a one-time effort. Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here and save $30 using code NA30: https://inclusiveweddingsummit.com/ Inclusion Audit with Deanna Evans: ➡️ https://www.deevansevents.com/⁠