Podcasts about write copy

Curious about what's happening with the Write Copy that Connects podcast? In this episode, I'm getting real with you about some big changes in my business—yep, I'm pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don't stress, all 160+ past episodes are still here and loaded with gold for creating better messaging, branding, and killer copy for your course or coaching program. I'll also fill you in on how you can still grab my favorite freebies, book one-on-one help with me, or even catch me speaking and running workshops.

Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!✅For the full transcription + blog + all the resources/links mentioned, click HEREMentioned Resources & Links

 Ever wonder if the message you're putting out there actually lines up with what you intend to say? Or maybe you're struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I'm sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted to share and what was actually coming across.Take a listen, so you can start moving forward today!

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer's direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren't pulling the response you want — this is the episode you needed yesterday.Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit Follow Our Host Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berry Follow the Fixit:LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it's for your website, social media, or emails. Get ready to discover why individualizing your copy is crucial, especially with AI. Plus, learn how the right tone and language can make your audience feel like they've found their new BFF in you!

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this podcast, James Gurd and Alice Brown delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist, emphasising the importance of understanding audience psychology and conducting thorough customer research.The discussion highlights the balance between brand voice and customer insights, the role of AI in copywriting, and the evolving landscape of personalised content. They also touch on the significance of emotional connection in copy and the future of content strategies in 2025.Key takeawaysAlice transitioned from surf coaching to marketing by helping others overcome obstacles.Understanding messaging is crucial for all businesses.Effective messaging requires a blend of emotional resonance and data-driven strategy.Brands often struggle to align their voice with customer expectations.Customer research should involve direct conversations, not just surveys.One-to-one interviews yield deeper insights than focus groups.Balancing brand values with customer insights is essential for effective messaging.Personal content

Send us a textJoin me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses.Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like you're "reading their diary."We cover everything from the biggest mistakes people make with customer avatars to the exact process we use to create them for our highest-performing clients. Whether you're struggling with conversion rates, product creation, or compelling copy, this episode reveals the foundation that makes everything else work.We have a module from our course that our clients go through first. This is normally only available to our paying clients, but if you'd like to get access to it then email me a promise that you'll actually do the work and create the customer avatar. And if you do then I'll give you access to that module for free. Email me on john@datadrivenmarketing.co

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of using AI as a tool for enhancing her message, while keeping her unique voice at the forefront. We explore the balance of leveraging AI for structure and idea generation without losing the personal touch that makes her copy resonate with her audience. We also discuss the art of storytelling within copy, and the importance of that know-like-trust factor. Whether you're looking to refine your messaging or just curious about the intersection of AI and copywriting, this coaching session is packed with insights.

Do you get stuck or uninspired of what to write about to promote your business?In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly resonate. 

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen!

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom.Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover today!

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support with storytelling, then reach out to me in the DM's and let's chat about how I can help you create a your very own copy bank.

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand.We'll explore the 5 key parts to kickstart your brand story today.✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precious first six seconds of your audience's attention.You'll learn practical tips like using "What if I told you __ was possible?" to spark curiosity or adding "You're not alone" to build a reassuring connection. Plus, many more tips!Grab your pen and paper and join me as I break these down with examples and help you get one step closer to writing copy that connects and converts. Let's Thrive in 2025!✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages!I also throw in some bonus tips on optimizing your content visually for better readability. These hacks are designed to make your messaging resonate with your audience and drive real results.✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on your copy to get you one step closer to making course sales! Go here to grab your spot now!

When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in action—including scenarios where it isn't appropriate. --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice Related Links How Long Should It Take You to Write Copy?How to Write Copy that Makes Your Clients Irresistible --------------- Get Free Copywriting Training here 

As a tribute to Jenny Kander, who created Poets Weave in 1999, we're reaching back to 2009 for an episode of Jenny reading her own work. She read poems from her "Ditzy Dee" series: "Life Happens," "Careering Through a Blaze of Words Ditzy Dee Plans to Write Copy for a Food Magazine," and "Jelly Donuts."Jenny passed away on October 8, 2024 at the age of 91. 

This podcast episode focuses on transforming vague marketing promises into compelling, specific messages that resonate with your audience. Speaker A emphasizes the importance of moving beyond generic statements like "more confidence" or "financial freedom" to paint a vivid picture of what these outcomes truly look like in everyday life. By providing relatable and concrete examples, listeners can learn how to evoke emotional connections with their audience, making them more likely to engage and take action. The discussion includes practical steps for refining marketing copy, ultimately guiding businesses to communicate their value in a way that feels authentic and impactful. Tune in to discover how to elevate your messaging and effectively connect with your ideal customers.In the realm of marketing, the challenge often lies in cutting through the noise of vague promises to create compelling narratives that resonate with potential customers. The podcast explores the critical importance of specificity in marketing copy, urging marketers to transform generic statements about outcomes—such as increased confidence or financial freedom—into vivid, relatable scenarios. By illustrating what these concepts truly mean in the context of the audience's daily lives, marketers can foster a deeper emotional connection that drives engagement. The speaker emphasizes that the goal is not merely to inform but to evoke feelings and experiences that potential customers can visualize and relate to, thereby enhancing the effectiveness of the marketing message.The episode outlines a clear and actionable framework for crafting more impactful marketing copy. The approach involves three key steps: beginning with a broad promise, delving into what that promise looks like in practice, and then getting highly specific to activate the audience's imagination. The speaker provides practical examples, such as describing the joy of waking up without an alarm because a business runs seamlessly or the exhilaration of checking a bank account that allows for spontaneous adventures. These concrete illustrations help to paint a picture that potential customers can aspire to, making the marketing message not just a statement but a vision of a possible future.Listeners are encouraged to avoid common pitfalls of fluffy language and instead focus on the emotional and experiential aspects of their offerings. The podcast highlights that effective marketing is about more than just stating benefits; it's about creating a narrative that potential customers can step into and feel a part of. By transforming their copy into activating statements—such as imagining a day spent fulfilling personal dreams rather than being chained to a desk—marketers can significantly increase their chances of capturing interest and driving action. This insightful discussion offers valuable lessons for anyone looking to refine their marketing strategies and build stronger connections with their audience.Takeaways: Vague marketing promises fail to connect with audiences; specificity is key for engagement. Instead of generic terms like 'freedom', illustrate specific moments that evoke emotional responses. Using relatable scenarios helps your audience visualize their desired outcomes and connect deeply. Transform fluffy statements into activating content that paints a vivid picture of success. For example, replace 'you'll have financial freedom' with 'imagine six months of bill coverage'. Encourage your audience to feel emotions tied to success for stronger connections.

Be honest ever feel like your copy is a bit… meh?

As entrepreneurs, we all know the importance of the words that we speak.   We know the importance of messaging. We know the importance of communicating. We know that a great offer, when communicated well, will get results.   And there's a secret weapon that I use in my own business and an incredible person behind that secret weapon, who is the best when it comes to clearly communicating an offer…   On today's episode, I am really excited to introduce you to my friend and copywriting expert, Vanessa Wilde!   Let's dive in! --- Links mentioned in this episode:  → Follow Vanessa on Instagram: @vanessawilde.co → Get Vanessa's 5 Secrets to a Profitable Launch HERE! → Grab our FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

Want to learn how email marketing with AI can give your business a competitive edge? Read Business Startup Support's article detailing the exclusive online platform, Moonshot Premium Newsletter, where you can access innovative digital marketing training and networking opportunities with industry leaders. Go to https://businessstartupsupport.com/moonshot-premium-newsletter/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.*****Connect with me: https://linktr.ee/lindamelone For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/ **** Connect with Lindsay:https://www.linkedin.com/in/lindsay-redifer-copywriter/ Better Marketing on Medium.com

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.*****Connect with me on LinkedIn: For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:Defining Tough Audiences (00:01:11)Sensitive Health and Fitness Topics (00:02:27)Pain Agitation Solution Formula (00:03:41)B2C and B2B Sensitivity (00:05:49)Empathy in Copywriting (00:07:51)Understanding Audience Challenges (00:11:07)Alternative Copywriting Formula (00:14:11)Engaging Sensitive Audiences (00:18:34)

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.   In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.   ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified. Top 3 Value Bombs 1. The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder. 2. In terms of who can get your message to the inbox, it's more about you and what type of email you're sending and who's sending it for you. Your reputation will be your reputation. You can do that in any ESP. 3. Most people don't send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day. Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Get the book for 0.99 dollar in Amazon - Email Marketing Demystified Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business BuckedUp Do you feel tired often, have low energy, or struggle with focus throughout the day. Then check out BuckedUp's Rut Testosterone Booster! They're currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting FireNation to 312345, or go to GetRut.com/fire Shopify From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a 1 dollar -per-month trial period at Shopify.com/onfire

Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified. Top 3 Value Bombs 1. The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder. 2. In terms of who can get your message to the inbox, it's more about you and what type of email you're sending and who's sending it for you. Your reputation will be your reputation. You can do that in any ESP. 3. Most people don't send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day. Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Get the book for 0.99 dollar in Amazon - Email Marketing Demystified Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business BuckedUp Do you feel tired often, have low energy, or struggle with focus throughout the day. Then check out BuckedUp's Rut Testosterone Booster! They're currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting FireNation to 312345, or go to GetRut.com/fire Shopify From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a 1 dollar -per-month trial period at Shopify.com/onfire

To grow your business without social media, you must have good copy written to resonate with your ideal client. Writing persuasive copy makes you more likely to convert your audience to paying clients. You must adhere to your values when writing persuasive copy and implementing website strategies to create an effective homepage. The place to start Don't get hung up on having the perfect website. Your website strategies must include taking action to accomplish what needs to be done, especially if you want to create an effective homepage or convert viewers to clients. Your website homepage is important. You have approximately 7 seconds to grab a website visitor's attention before they become uninterested and click away. Your website strategies to create an effective homepage must include Hook headlines The space above the fold, the banner area, or hero image as you may hear it called, is prime real estate to grab attention. It's a title that gets your viewer's attention. Not only grab their attention but leverage who you are talking to and how you can help them. Focus on the reader, who you help, and how you help them. Opt-in If applicable, offer a lead magnet, a free guide, a white paper, a case study, etc., so that you can have them join your email list, bring them into your community, and further nurture them. This goes beyond your general "subscribe to my email list" or "subscribe to my newsletter." You want to give them something. This is a great way to continue to warm up the audience. They probably need more, and the opt-in provides an opportunity to do this. First-person Use a personal approach and write in the first person. Writing in the first person is a way to connect with the reader and is a form of persuasive copywriting. This is an opportunity to share your story and your values, what is important to you. When you share stories about your experiences, journey, and why you are doing what you are doing, your visitors will connect with you. If visitors do not resonate with your copy, they will understand that you are not the person for them. Likewise, if visitors do resonate with your copy, they will recognize that you are the one who can solve a problem for them. They will align with your values and understand you are a good fit. Be the face of your brand. Share your story and connect with the reader by showcasing your personal brand. If you were once your ideal client, share that information. Most importantly, have at least one image of yourself on your homepage. Your website strategies must include a way for visitors to get to know you. In addition, to create an effective homepage, you must build an emotional connection with the visitor. Images are also important for SEO which is a key component to create an effective homepage. Read the full show notes and access all links. Website for Jamie Caroccio Additional resources Download the Intro to SEO for Entrepreneurs video training to learn SEO practices. The Strategies You Need to Write Copy for SEO  

In this episode, Joe speaks with Founder of Kind Copy, Cath Reohorn. Cath is a copywriter specialising in helping fitness professionals to make more money and have a bigger impact with their services.Starting off, Joe learns a bit more about Cath and what he needs to know about her story, which has lead to the creation of Kind Copy. The pair talk about what makes successful copywriting for fitness professionals in 2024, what so many coaches are doing wrong, as well as some top tips for how you can take your copywriting and marketing to a whole new level.Cath:Instagram: https://www.instagram.com/kindcopyuk/Website: https://kindcopy.co.uk/Get In Touch. Instagram: https://www.instagram.com/joeparish/Website: www.highperformancecoach.online 

Everyone looks at the facts before making a decision rather than just trusting their emotions, right? Wrong. The truth is that most people make decisions emotionally and then justify it logically—but why is that? In today's episode, Tim sits down with Scott Hammer (Director of Sales and Marketing at Striven) to talk about marketing, sales, and decision making. Their conversation covers: Why it really is that makes people decide. How a convincing argument needs a combination of ethos, logos, and pathos. Why most companies should look at what's already in front of them when it comes to effective marketing. If you want to create a convincing message that convinces people to take action, then you need to listen to this episode! Scott's experience as a teacher, salesperson and marketer has given him incredible insight that we can all benefit from. Learn more about Striven here How to Write Copy that Sells by Ray Edwards The Hero's Journey by Joseph Campbell Support The Fire Time Podcast Financially

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you can do just that, the key mindset shifts you must make so that your copy isn't "wobbly" to your audience, and the 4 key elements your audience actually NEED in order to be ready to take action.   If you want to take this one step further? Join us in our 3-day Copy Confidence Challenge happening NEXT WEEK. 14, 15, 18th of September (replay included) and I'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER. Day 2? I also share with you my 5Ps in the persuasion framework.   1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

In this episode, Nina Hershberger talks with marketing expert Kevin Donlin to discuss the game-changing concept of the voice of the buyer. Kevin, a marketing pioneer with a wealth of experience, shares valuable insights and strategies for harnessing the power of the voice of the buyer to supercharge your marketing efforts.Kevin Donlin is a seasoned marketer with over 25 years of experience. He has worked with major brands like FedEx and has helped his clients generate over a million dollars in revenue. Kevin is also the author of five books on marketing and is known for his innovative and creative approach to marketing strategies.During the interview, Kevin breaks down the concept of the voice of the buyer and how it can transform your marketing campaigns. He emphasizes the importance of listening to your clients and customers to truly understand their needs and desires. Kevin shares practical tips on where to find the voice of the buyer, including testimonials, social media comments, and conversations with customers. He also reveals a powerful tool for analyzing customer reviews to uncover key insights and ideas.This episode is a must-listen for entrepreneurs, marketers, and business owners who want to take their marketing to the next level. Kevin's expertise and practical advice will help you tap into the voice of your buyers and create compelling marketing messages that resonate with your target audience.To learn more about Kevin Donlin and his marketing strategies, check out his website at www.clientcloningsystems.com. And don't forget to take advantage of his exclusive offer for our listeners by visiting www.ThePaperEmail.com to access the paper email micro course for just $7!MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/kevin-donlin-copywriter-marketing-advisor-on-how-to-write-copy-that-speaks-to-your-buyer

There are lots of good reasons to create content for your website, social media and email newsletter.  In this episode, Lorraine chats with Louis Dalton about how to write content for a very specific purpose, converting prospects and strangers into customers.  Content created for this point in your sales process needs to focus on short benefits and results.  People don't want to wait six months to lose 30 pounds. The are however likely to be excited about losing 5 pounds this week.  The trick is to think about the short term and long term benefits of your product. The long term benefits are important too, but you need to catch the attention of that prospect with the more immediate payoff.  

Today, I am chatting with a fellow Kelsey about what copywriting is and how to write copy that converts without being so "salesy". Kelsey Foremost used to be on TV shows like Modern Family and New Girl before she fell into comedy and sketch writing. After doing this for a few years a light bulb went off and she decided to apply her knowledge to help people in business. I am so excited to have her on the show today!Copywriting is not just writing words for your business. It is the art and science of using your brand words, to get a reader to take a desired action. It is more of a way of thinking than it is a way of writing. It has ALOT to do with confidence! Being confident in what you are sharing with the world and really believing that what you're doing and selling has value. Then, communicate that value to people who already want to pay you. That's the secret of writing good copy, you're solving a problem that already exists.You may ask, why do entrepreneurs need to care so much about this? Words are important. The words that describe your brand are found everywhere; on your website, your marketing, your emails, your social media profiles, your bios, your podcast. These are words that represent you, your brand, or your business. Tune in to hear how Kelsey teaches her students to write copy that sells and how much I learned from taking her online course. Connect with Kelsey @kelseypadigosFor more info about services visit www.confidencecompany.orgEpisode Resouces: Follow Kelsey on IG: https://www.instagram.com/kelsey.writes/Freebies from Kelsey: https://kelseyformost.com/freebies

In this episode of The Savory Shot, host Mica chats with Kate McDermott, who is a full-time copywriter with 13 years of hospitality experience. Kate helps busy hospitality pros get more website visitors and increase sales in a super competitive market. We chat about the ins and outs of copywriting and how you can get started as a copywriter.   Website: https://austinfoodguide.com/podcast Instagram: www.instragram.com/austinfoodguide Instagram: www.instagram.com/thesavoryshot Would you like to be a guest on the show? Email us at podcast@austinfoodguide.com for more information.

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve. ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Get our 5 e-copy lessons: wordfettigroup.com/freebie Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates

Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today's guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience.  We discuss how to develop the voice of your brand and create consistent messaging that's tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space.  Kelsey has so much wisdom when it comes to writing and marketing, so you don't want to miss this strategic conversation!  IN THIS EPISODE, WE TALK ABOUT: Where to get started with crafting and dialing in your language  The easiest way to be a more concise and effective writer  Why it's crucial to do personal development work when you're building a brand  Kelsey's #1 tip for writing social media bios and captions  Creative ways to boost your customer testimonials  RESOURCES Thanks to Soul CBD for sponsoring the show! Get 15% on your order at mysoulcbd.com/lori. Learn How To Write Anything For Your Business (That Actually Converts!) Even If You're *Not A Writer* Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH KELSEY  Check out Kelsey's free downloads and other offerings: kelseyformost.com  Follow Kelsey: @kelsey.writes  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Joanna is the Founder and CEO of @copyhackers a company focused on teaching founders and marketers how to write copy that converts. In this episode, we start off by tearing down the copy of a few popular websites to learn what works. Highly suggest tapping in on YouTube or Spotify so you can see the websites being critiqued. We cover: - Frameworks for good copy - How she does $1 million in a weekend - Not growing a business past 8 figures - What persuades people into converting And so much more. This is a great episode for founders who get lost trying to write copy. You can find Joanna here or on IG here.

How to Build a High Converting Landing Page: https://www.youtube.com/watch?v=sOEUQ4iJocYBlog on How to Write Copy: https://lightspeedsocialagency.com/blog/write-copy-that-converts-home-service-business

Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. TackleboxHow to Write Copy course signup (50% off)

Writing effective copy is hard, that's where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Dakota: LinkedIn: https://www.linkedin.com/in/dakota-robertson-a00bba133 (linkedin.com/in/dakota-robertson-a00bba133) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) How to Write Copy That SticksWriting good copy is hard.  How to write copy that sticks - is it even possible?   No matter how much you love writing, it'll always be challenging to find new ways to say the same things over and over again while still making them sound fresh and exciting.    With that in mind, it might seem like an easy gig for people who thrive on creativity. But trust us when we say that coming up with something that not only sticks but also leaves a mark on your audience isn't as simple as it sounds.    This article will walk you through the very basics of writing copy that sticks – from identifying your target audience to creating content they can't ignore.  Who is Your Audience?Writing copy that sticks relies heavily on targeting the right audience. If you're not speaking directly to your target audience, you're doing yourself a disservice by not owning the copy space.   To target the right people, you should ask yourself:  - Who are your ideal customers?  - What are their pain points? - What do they crave?  - What do they value?  - What do they like about your industry?  - What do they dislike?    You'll want to take all of these factors into account when writing. You may also want to consider writing multiple versions of your copy depending on each audience. This not only helps you target specific groups but it also helps you stay true to your brand by making sure every audience sees your business the way you want them to see it.   Grab Their Attention With Your Headline.Your headlines are the first impression people have of your content. That being said, you want to make sure you're grabbing their attention right off the bat.    While you don't want to lie or mislead your readers, you do want to intrigue them and get them to keep reading.    You want them to click on your headline so they can read your story. An effective way to do this is by asking a question. You want people to click on your headline just to learn more about the answer to the question you've posed.    You should also keep in mind that your headlines are usually the same as the title of your content. If you're targeting multiple audiences, you can write different headlines for each.  Talk About What's in it For Them.So what do you talk about, then? What copy that sticks will always have a focus on the benefits of your product or service for your readers. You want to focus on the “why” of your product or service and not the “what”.    This helps you connect with

We're back this week with another live coaching episode! I sat down with Sarah, a funnel builder and designer, to create copy for her website.   We talked about: ✓ how to talk about what you do without the technical language ✓ digging in to the benefits of your offer (rather than just the surface-level details) ✓ and how to write copy for your website that will get you FOUND on Google   You won't want to miss this!   Do you have questions about your website copy? Come over to my facebook community and get them answered! Join us at facebook.com/groups/sarahbcommunity   Special shout out this episode! I had the joy of working on this episode with Billy and Sara of @musicalcrimeproductions and they are just the best! If you're looking for podcast editing and management, please get in touch with them!    Happy listening! Sarah   Let's connect!   Join the facebook community: https://www.facebook.com/groups/sarahbcommunity   Want to dig in to the brand voice God gave you? Download my free brand voice guide! --> https://view.flodesk.com/pages/616f646e74d564fa09f3fcfc   Contact me: hello@sarahbeisel.com

Today's guest is Stephanie Greene, an experienced copywriter with a Masters in Education.  She takes us on a journey to understand how genuine copywriting is powerful and extremely necessary in such a crowded space.Connect with Stephanie Directly:www.copybysteph.comwww.instagram.com/copybysteph@copybysteph on Tiktok

Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you've googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You'll Learn From This Episode: How to collect killer video testimonials Setting up post-purchase surveys and capturing Net Promoter Score Getting product-specific feedback with focus groups Using customer feedback to write copy that converts + where else to share Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In addition to my own podcast, I'm often a guest on other shows.Since I focus on interviewing marketing experts on my show, I get to share copywriting tips on their show, which is exactly what I did on Sam Dunning's podcast, the Business Growth Show.He's an SEO and website expert and will be on my show here in the near future. In the meantime, check out my guest appearance where he peppered me with the following great questions:

Yo! Let's wrap up this week's "Making Money Online" series with a few time-saving tips and some killer book recommendations!Influence: The Psychology of Persuasion by Robert CialidiniMarketing Made Simple by Donald MillerCopywriting Secrets by Jim Edwards$100M Offers by Alex HormoziThe Adweek Copywriting Handbook by Joe SugarmanHow to Write Copy that Sells by Ray EdwardsHosted by Sean CroxtonFollow me on The Gram

In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career. Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth. --------------- Get Free Copywriting Training here 

As an entrepreneur your ability to write copy will make a substantial difference in your business. Think about it, your sales page, landing page, emails, posts, etc. Everything is copy. The worst part is if you don't master this or hire, you make think your idea/product sucks. When in reality, maybe your product is amazing, you just aren't INFLUENCING people through words... hmm.. Little thought with your coffee there We all know focus is key in your life and business. Focus to be present with your spouse or kids after you've crushed the day, focus to not get distracted so easily, focus to not let temptations and laziness knock you off your consistency run... But what if I told you I can teach you how to get to your most optimal state a human being can be in, called FLOW state, with just 6 mins a day? Flow state will help with positive emotions, long focus timing, more energy, and more. I've seen sales reps and entrepreneurs skyrocket in their industry when applying it and it's absolutely free here - SuperCharged Brain If you'd like to join my new Facebook group called Mindset Hacks, where you can ask me questions, join me on live trainings, and have an ever closer relationship with me... Join Here - Mindset Hacks Haven't left a rating yet for the podcast? All you have to do is go to https://podcasts.apple.com/us/podcast/the-go-with-the-flow-podcast/id1440624529 Find Me On Instagram Find ME On TikTok What's included in this episode How to write copy even if you suck How to write copy when you feel STUCK What's the single most important aspect of copy 5 Steps to writing killer copy See ya guys on the episode!

On today's episode, Ashley is joined by such a beautiful soul, Kelsey Formost! Kelsey is an award-winning marketing educator, copywriting expert, and mental health advocate who teaches entrepreneurs how to write words that sell without sounding salesy. Kelsey has been featured in publications like Business Insider, AdAge, Refinery29, and Glamour, and she has also spoken at some of the top marketing conferences in the country like Inbound and South By Southwest.To date, Kelsey's courses and templates have helped over nine thousand entrepreneurs learn to write their own high-converting copy, but her deeper mission is to help people find their true voice so they feel deeply seen, heard, and empowered every time they talk about their business (and also make more money in the process).“The tone of your copy is the magic. The content of your copy is the psychology and the money. When you put those together, that's where you become successful.”In a world where you can be anything, just be authentically you. Create your business from a place of knowing that your unique energy is the magnet your soul-aligned clients will gravitate toward.Believe in the power of your message and the value you bring to the table. Unlearn what you were taught about being anything other than you. Listen to the brand new Badass Manifester podcast episode How To Write Copy Like A Pro Ft. Kelsey Formost now! More From Kelsey Formost:On the web: kelseyformost.comFollow Kelsey on Instagram: instagram.com/kelsey.writesExplore Kelsey's free copywriting resources here.Learn more about Copy Class here.More From Ashley:On the web: thequantum.coachFollow Ashley on Instagram: instagram.com/thequantum.coachBig Coach Energy Shop: bigcoachenergy.comBig Coach Energy Toolkit: bit.ly/bcetoolkitApply to the Quantum Coaching Academy: quantumcoachco.com/qca

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences. MagneticMarketing.com NoBSLetter.com

These days, more and more people from more and more backgrounds are thinking about writing sales copy, or actually doing it. The main reason is the number of online business has exploded. This is due in part to all the people who spent so much time at home during the pandemic. But there are other reasons as well. One important one is, a lot of people who didn't like to buy online in the past will only buy online now, if they possibly can. So, a much bigger market. Anyone who didn't start out their career as a copywriter knows that it takes some adjustments. Writing copy is hardly like writing term papers at school or even writing weak-kneed prose at advertising agencies. Copy is muscular, and it has a job to do — it has to sell something. Today I thought we could take a look at what people from six specific backgrounds need to know and, just as important, need to change about their thinking in order to write copy that works. I asked myself the question, what are the most common categories of people I've either mentored, or critiqued copy for, or done copywriting and marketing consulting for? And what showed up as the most important change they needed to make to become more successful with their copy? The categories are: Entrepreneurs… Sales Pros… Licensed Professionals, like doctors and lawyers… Experts in their respective fields… Software developers… and journalists and content creators. People from each category bring a lot to the table… but they all have similar things, within the category, that are holding them back. So I thought deeply about what those things are. Don't worry if you're not in one of these categories and never were. There's some fun and some insights for you anyway. Because at least until maybe recently, very few people grew up wanting to become a copywriter. In most families, kids didn't even know what copywriters were… and neither did their parents. So, it's never too late to find out what changes you need to make, from where you stand now, to become really good at writing copy. You'll find some good first steps in today's show. Download.