Kings of Conversion: Marketing, Copywriting and Ecommerce

In this episode, I share some of the lessons I learned through the first 3 months of podcasting. I open up about my failures and share what you can expect going into 2020.  See all the episodes here. 

Brandon is an entrepreneur with a passion for direct response marketing. Formerly the Director of Marketing for Jumpcut, he now runs his own online brands and builds cold traffic sales funnels for clients. In this episode, we talk about how he's been able to write copy and come up with ideas for 7 figure+ video sales letters.  FOLLOW BRANDON ON INSTAGRAM.  CONNECT WITH BRANDON ON LINKEDIN. CHECK OUT HIS SITE. SHOW NOTES.

Carlos Redlich is a highly sought after direct-response copywriter and marketing consultant. He's worked with all levels of entrepreneurs... From 6 figure start-ups to 9-figure mammoths. As he travels the world and learns about new cultures, Carlos' primary mission is to deliver as much value as possible to his fellow marketers and copywriters... in an authentic and straightforward manner. And in this episode, we do a deep dive into how he stands up funnels that convert on cold traffic.  Kingsofconversion.com Find Carlos on Facebook

Youssef Sarhan is one of the top web designers in the world. His work has been featured in Business Insider, Apple, The Wall Street Journal and more. Today, eh teaches designers of all levels how to start & scale their own web design business. He does this, so more people can make money on their terms, and live a life that better suits their preferred lifestyle. Follow Youssef on Twitter. Show resources.

Justin Brooke has been the traffic guy for Dan Kennedy, Russell Brunson, StansberryResearch, Agora Financial, and many others. You may have seen Justin on stage at Traffic & Conversion Summit, Underground X, MFA Live, Info Summit, Super Fast Business Live, or you might have heard him interviewed on EOFire, Mixergy, and the 27 other podcasts that he has been on. He's managed $10,000,000+ in ad spend, driven over 50,000 customer acquisitions, and is now passionate about training the 5,000+ students he has in AdSkills, his online ad buying school. And in this episode we talk about one of the engines driving every businesses' growth: Leads.  In fact we talk specifically about how he was able to generate up to 17,233 leads per day. That's over 400,000 leads per month or 4.8 million leads per year.  And with if you can master that level of lead generation, no revenue goal is out of reach. 

Jason Fladlien shares his best Amazon selling tactics. Jason is known as the $100 million dollar webinar man and literally wrote the book on webinar sales. People like Joe Polish describe him as “one of the top 5 living marketers on the planet.” He's the guy 7, 8 and even 9-figure companies to help them with their marketing and scaling on Amazon. And in this episode we dig into why he believes Amazon is the most powerful platform for e-commerce brands...tips for ranking on the first page results ... common Amazon mistakes ... and where new Amazon sellers should focus time and efforts.  Check out the recap here. And don't forget to leave us a review on iTunes/Apple Podcast.

Steven Young is the growth & SEO manager at I Will Teach You To Be Rich, where he works alongside Ramit Sethi and Ryan Johnson to help drive their SEO efforts on a blog with more than 500,000 monthly readers. A former customer support rep turned marketer, Steven got his start in marketing when he dropped out of college to start his own business freelancing. Quickly, he learned the ropes, developing a reputation for getting insane results for his clients and charging high rates to match (he charges $999/hr). In this interview, we talked about: Common SEO mistakes people make How you can start to rank on the first page of google with as little as 1 well-written post How Steven helped build a 7-figure business with just 50 blog post Tips for anyone looking to get started with SEO And much much more!

Chris Mason is one of the best direct response marketers on the planet — with the results to back it up. Unlike many so-called “entrepreneurs,” he’s started and grown multiple businesses to 6 and even 7 figures (including founding one of the leading Wordpress software companies in the world). What he’s done online needs no resume, but I didn’t invite him on the show to talk about any of that. Instead, I wanted to talk about the insane results he’s been getting through direct mail. Yes, direct mail. It’s not news that the email inbox is more crowded than ever. And Facebook CPAs just keep creeping higher. But instead of complaining, Chris found a new way forward. He says, “If you have an existing customer base, you need to be doing direct mail — yesterday.” This interview had me taking notes the whole way and never wanting to get a direct mail campaign up and running more. 

John Abbas is the founder of a software company called Mentr and a planner business, NemoPro. In this interview, we talked about everything from how he got his start in roofing ...  to his first failure with a restaurant ... to how he started in network marketing ... to how he scaled his first eCommerce business to $160,000 in sales in under 2 years.  Connect with John on Facebook.  Show notes. 

Ben is the primary Copywriter at DigitalMarketer, where he's worked alongside Ryan Deiss and Perry Belcher to help drive the mission to double the size of 10,000 businesses. A former 1st grade teacher, Ben has worked in the Austin community over the last 8 years, implementing proven copy strategies for early-stage startups and Inc. 500 companies alike. Connect with Ben on LinkedIn. See the show recap here.

In this interview with Ryan Levesque’s Chief Marketing Officer, Elliot Pittman, we talk about how to use surveys, quizzes and assessments to explosively grow your business. They were able to presell 20,000 copies of Ryan's new book, Choose, by using quizzes and they've helped thousands of businesses unlock a new level of growth through viral quizzes. Some of their quizzes get opt-rates as high as 95%!? It's insane and can definitely be a powerful tool in your marketing efforts. 

Over the past 18 months, Morning Brew has done something unheard of — grow their email list from 100,000 to over 1.5 MILLION readers. For context, I’ve seen companies attempt to double their list in that same time frame and struggle to do so. And breaking 1 million active readers is a feat few businesses ever accomplish. Yet, they 14x’ed theirs — while maintaining hyper-engaged subscribers.  If you’re like me, you might be thinking how is that even possible? How do you add 1.4 million people to your list in 18 months? To find out, I invited Morning Brew’s Product & Growth Lead, Tyler Denk, on to my podcast to talk about one of their most powerful secrets on that hockey-stick growth curve: Referrals. In fact, 420,000+ of their subscribers could be traced back to word-of-mouth marketing and referrals.  But as you’ll hear in the interview, it didn’t happen because Morning Brew slapped up an out-of-the box referral program. It took a lot of testing and customization to get it right. But now that they have, it’s one of the most powerful needle-movers in their business, which will do over 8-figures this year. If you’ve considered putting together a referral program in your company, give this one a listen!

I had a blast interviewing my first guest and friend Jeremy Wadell, the VP of marketing at MindBodyGreen.  For those of you who don’t know Jeremy, there’s a good chance you’ve seen his ads. In his 10+ years as an advertiser, he’s managed over $50 million in advertising — in markets ranging from supplements to dog collars to refrigerators.  And in the conversation, we talk about how Jeremy finds hot products and quickly scales them on Facebook, his secret testing process that allows him to find new product ideas for less than $500, common advertising mistakes and so much more.  Jeremy and I used to work together at Ancient Nutrition and talked ALL THE TIME and this was the first time I heard many of the ideas we discussed on the show. And I think you’ll love it.  Check it out and let me know what you think!

In this "pre" episode, you'll hear how I got the idea for this podcast and why I believe you're going to love it if you're a copywriter, digital marketer, advertiser or funnel builder. I got the idea to create this show based on a conversation I had at The Traffic & Conversion Summit (put on by Ryan Deiss of DigitalMarketer). You'll get a taste of the guests I have planned, including Ryan Levesque's CMO, Agora's Copy Chief, Morning Brew's head of growth, Ramit Sethi's copywriter and more. Plus, I'll tell you a bit about my story and what to expect from the show going forward.