Podcast appearances and mentions of joe polish

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

Dan Sullivan and Joe Polish dive deep into the Entrepreneurial mindset of “guesses and bets” — the essential approach to navigating an unpredictable future. They explore how risk, resilience, and values-driven decision-making shape lasting success in business and life. Here's a glance at what you'll discover in this episode: Why Every Big Move Is Just a Guess and a Bet: Think you can predict the future? Dan reveals why even the most advanced AI and data-driven forecasts can't eliminate the uncertainty of business. Here's how the most successful Entrepreneurs embrace risk.. The Hidden Reason Entrepreneurs Burn Out (And How to Avoid It): Most Entrepreneurs don't retire because they've “made it”—they retire because they're tired of the relentless cycle of uncertainty. Joe and Dan break down why staying in the game requires mastering the emotional rollercoaster of making decisions with no guarantees. The One Mindset Shift That Turns Your Biggest Failures Into Wins: What separates those who bounce back stronger from failure versus those who never recover? Discover Dan's approach to making breakthroughs through negative events—and how his own bankruptcy and divorce led to some of his greatest insights. Why Some Entrepreneurs Keep Winning While Others Quit (Hint: It's Not About Intelligence or Talent): Every entrepreneur faces fear, but what makes some keep going while others fold? Joe and Dan dissect how the ability to respond to negative events—not avoid them—is the real key to long-term success. Why ‘Follow Your Passion' Is Terrible Advice for Entrepreneurs: Many people believe that passion leads to success. But the TRUTH is that following your TALENTS, not your passions, opens up the biggest opportunities. Here's how to utilize this to create more profitability and success for you and your business… The Art of Ethical Betting (How to Make Money Without Leaving a Trail of Wreckage): Every Entrepreneur makes bets. But how do you ensure yours aren't at the expense of others? Joe and Dan unpack the ethical framework behind making bold moves in business without sacrificing integrity... If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

In this episode of Welcome to Cloudlandia, Dan and I talk about how much AI is reshaping everyday life. I share how new tools like Google's Flow V3 are making it easier than ever to create video content, while Dan explores how AI could tackle complexity—like managing city traffic or enhancing productivity—when it's applied intentionally. We also look at how people are adapting to the massive increase in content creation. I ran some numbers: Americans spend around 450 minutes per day on screens, but YouTube alone sees 500 hours of content uploaded every minute. So while AI makes it easier to create, attention remains limited—and we're all competing for it. Another theme is “agency.” We discuss how autonomous vehicles, digital payments, and convenience tools reduce friction, but can also make people feel like they're giving up control. Dan points out that even if the technology works, not everyone wants to let go of driving, or of how they interact with money. Lastly, we reflect on what it really means for tools to be “democratized.” I talk about Hailey Bieber's billion-dollar skincare brand and the importance of vision, capability, and reach. The tools might be available to everyone, but outcomes still depend on how you use them. We end with thoughts on tangibility and meaning in a world that's becoming more digital by the day. SHOW HIGHLIGHTS In this episode, we delve into Canada's evolving identity, sparked by significant events such as the King's visit and U.S. tariffs, which have prompted provinces to reevaluate internal trade barriers. Dan explores the challenges and comparisons between Canada and the U.S., particularly in areas like cannabis legalization and its broader implications on issues such as prison reform. We discuss the health concerns surrounding the rise of vaping, particularly its impact on youth, and how it is becoming a focal point in societal discussions. We navigate the transformative role of energy innovation and artificial intelligence, examining their impact on industries and economic power, particularly in the context of U.S. energy consumption. Dean shares personal experiences to illustrate AI's capabilities in reshaping information consumption, emphasizing technology as a powerful change agent. The intersection of technology and consumer behavior is dissected, with a focus on convenience trends, including the selective demand for electric vehicles and limousine services in luxurious locales. We conclude with a humorous anecdote about students using tape-recorded lectures, reflecting on the broader implications of convenience and technology in education. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: How are things in Florida Hot? Dean: Hot, it's hot. Dan: It's hot. Dean: They're heated up. Dan: It's normal. Dean: Yeah, no, this is like it's unusual. It went from perfect to summer, All just overnight. I'm looking forward to coming to. I'm looking forward to coming to Toronto, to coming to. I'm looking forward to coming to Toronto Two weeks right, Two weeks here. Dan: Friday. I'm actually uh, You're going to spend a week. Dean: Yeah, I'm in. Dan: Chicago. I'm in Chicago next week. Dean: Yeah, I'm in. So I'm. Yeah, I'm coming for three weeks. Dan: You're holding court. You're holding court. Dean: I'm holding court every which way I arrive on Friday, the 6th, and I leave on the 29th, so there. So you are going to be in Chicago next Saturday. Dan: Next Saturday you're in Chicago, yeah, until the Friday and then back home and we'll have our. Whether it's table 9 or not, it's going to be table 9. Let's just call it table 1, because it'll be at restaurant one. Dean: That's exactly right. Dan: It'll probably be nice to maybe even sit outside, which is a very good restaurant. Yes, on the patio. Yeah, yeah, that's great. Well, canada is going through profound changes. Dean: That's what I hear, so prepare me. I'm already prepared that I will be ordering Canadians with breakfast instead of Americanos. Dan: They've already conditioned me for that. I've been here 54 years in Toronto 54 years and over 54 years I've never gotten a good answer about what a Canadian is. Dean: Okay. Dan: Okay, except that we're not Americans. We're not Americans. And to prove it, and to prove it, they brought the King of England over to tell them Okay, ah that's funny. Dean: I didn't see anything about that. Is that just that yeah? Dan: we came over. They have a thing called the throne speech. When parliament resumes after an election, it's called the throne speech. Dean: Okay, just a reminder. Dan: Yeah, and so just to tell you that we're an independent, completely independent country, we got the King of England to come over and talk to his subjects. Dean: And. Dan: I guess that's what caused the division in the first place, wasn't it? Dean: was the King of. Dan: England. So nothing's changed in 236 years. It's all been. You know the royalty. They brought the royalty over to put some muscle into the Canadian identity, anyway. But there is a profound change and I don't know if you knew this, but there's tremendous trade barriers between the provinces in Canada. Dean: Yeah, it's funny how Canada has really always sort of been more divisive kind of thing, with the West and the Maritimes and Quebec and Ontario. Dan: But they have trade barriers. Like they're separate countries, they have trade barriers and Trump's pressure putting tariff on has caused all the provinces to start talking to each other. Maybe we ought to get rid of all the trade barriers between the provinces it's just that pressure from the south that is causing them to do that, and they would never do this voluntarily. Yeah, but it's putting such pressure on the canadian economy, in the economy of the individual provinces, that they're now having to sit down and actually maybe we shouldn't have barriers between you know and the. US has never had this. You know the US straight from the beginning was a trade free country. You know the states don't have trade barriers. Dean: Right right. Dan: I mean they have laws that have not been entirely in sync with each other, for example, alcohol, you know, Some of the states were dry, and so it wasn't that we won't allow you to compete with our alcohol. We don't have any alcohol and we won't allow you to bring your alcohol in Fireworks. You couldn't have fireworks. Some states you could have Citizens could buy fireworks. I remember Ohio. You could never buy fireworks but you had to go to Michigan to buy them. Dean: Is cannabis now nationally legal in Canada? Dan: What's that fireworks? Dean: No cannabis. Dan: Fireworks, no, just the opposite. Cannabis, yeah, exactly. Yeah, yeah, it's national, and that's another thing. The US, generally, when there's a contentious subject, they don't. Well, they did do it. They did it with Roe versus Wade, and then, of course, roe versus Wade got reversed. The way that American tradition is one state does it, then another state does it, and that gets to a point where it's like 50% of the states are doing, and then it elevates itself to a national level where the Congress and the Supreme Court they start, you know. Dean: Florida. Florida just rejected it again. Every time it's on the ballot it gets rejected in Florida. Dan: What's that? Dean: Cannabis. Oh yeah, it's a state issue. Yeah. Dan: Yeah, and I don't think it's ever going to be national, because there's enough bad news about cannabis that probably they won't go for it. I mean the impact. Dean: Well, think about all the people that they would have to release from prison that are in prison right now for cannabis violations. You know it's interesting. That's one of the things that has been the discussion here. Dan: You know is you can't legalize it, and then all of a sudden yeah. They'd have to get a whole new workforce for the license plates Right. Dean: Well, the robot. Dan: Yeah, robots. Dean: Well, the robots, the robots. Dan: The robots can smoke the cannabis, yeah, yeah, but it's. I don't see it ever being national in the US, because there's as much argument there is for it, there's as much argument that there is against it. And you know, especially with young people, especially with you know it's a gateway drug. They know that if someone in their teens starts smoking cannabis, they'll go on to higher-grade drugs. Dean: That's interesting. Dan: That's pretty well established Actually smoking is the first. Tobacco, first then cannabis. The big issue down here now is vaping. Dean: Vaping. Dan: I've never quite understood. What is it exactly? I see that we have some stories here yeah, what is vaping? Dean: what is vaping? It's just like a chemical you know way of getting nicotine, you know and it's pure chemicals that people are sucking into their lungs. It's crazy no smoke no smoke. It's because in most cases you know you can vape in places that would be otherwise smoke free. This is just vapor, you know, so it's not intrusive, you know? Dan: what's funny is, I haven't tell you how up to tells you how up to date I am right I'm getting my news about vaping from dean jackson. Yeah, that tells you how up to date I am right. Oh yeah, I'm getting my news about vaping from. Dean: Dean Jackson. Yeah, exactly. Dan: That tells you how out of touch I am. Dean: That's right, I stay in touch with what the kids are doing. Dan, I'll tell you. I keep you up to date. Dan: That's so funny. Kids, yeah, how much less than 80 does childhood start? Dean: I don't know I'm hanging in there. I just turned 40, 19. So let's see Keep that. We'll keep it going, keep it alive. Dan: Yeah. Dean: So it's been an interesting week. Now we're coming up on like 10 days of the new VO3, the Google Flow video processing that we talked about last week, and it's just getting. You know, there's more and more like everybody's tripping over themselves to show all the capability that it has. You know, I had an interesting conversation with Eben Pagan I was talking about because this new capability I mean certainly it's at the stage now what Peter Diamandis would say that you know, the execution of video has really been democratized. Now the cost is nearing zero in terms of, you know, the ability to just use prompts to create realistic things, and every time I show these videos they just keep getting better and better in terms of the news desk and the man on the street type of things and all the dramatic, the dramatizations there's really like it's gonna be very difficult. It's already difficult. It's going to be impossible to tell the difference between real and virtual, but my thought is that this is going to lead to more and more content being created, and I did the latest numbers For the same amount of attention that is exactly it, dan. I looked at the thing, so I looked it up. Well, certainly, our attention capacity has remained and will remain constant at. If we had 100 of somebody's available attention, we would have a maximum of a thousand minutes of their attention available every day, but on average, americans spend 400 to 450 minutes a day consuming content on a screen. So that's what the real availability is. And I asked Charlotte about the current rate of uploading to YouTube, and right now there are 500 hours per minute loaded to YouTube every single minute of the day. 500 hours per minute, it's getting crowded minute getting, it's getting crowded and that is piled on top of over 1 billion available hours of content that's currently on youtube, because you can access any of it, right and so just? Dan: that you can't even. Dean: You can't even sit down no, and I thought know, the thing is that the content that's being created for that it's novelty right now. That's driving and everybody's watching it going holy cow. Can you believe this? Oh man, we're never going to be able to tell. That's the conversation. It's like a peak level interest in it right now and it's pretty amazing. But I just finished the second season of Severance on Netflix which is a great show. And I read that the budget for that show is $20 million per episode. So they spend $200 million creating that content, that season, for you to watch, and so you're competing for that 450 minutes of available attention with the greatest minds in Hollywood, you know, in the world, you know creating this mega it's not Hollywood. Dan: It's not Hollywood, no Right, I mean Actually a lot of. I bet. If you put Hollywood against London, England, London would win in terms of yeah, you're probably right. Interesting content, I bet. Yeah, I bet the skills of British people just in the geographic area of London outcompetes Hollywood. Dean: Yeah, but it's really kind of interesting to me that I don't know to what end this creation Well, there is no end. Dan: Yeah, surprise, there's no end. You thought you were getting close to the end. Dean: Nope, nope. Dan: No, I was thinking about that because I was preparing myself for my weekly call with Dean. And I said you really bright technology guy. And he said that it's called the bottomless. Well, and he said actually. He said do you know what most of the energy in the world is used for? This is a really interesting question. It caught me by surprise. That's why I'm asking you the question. Dean: I don't know. Dan: Most of the energy in the world is used to refine even higher intensity energy. Oh everything that's where most of the energy in the world is used is to actually take energy from a raw stage and put it into power. He says it's not energy we're getting. You know, when we switch on light, it's power we're getting. He says power is the game not energy. Dean: Energy is just a raw material. Dan: It's the constant human ingenuity of taking raw energy and making it into eventually like a laser, which is one of the most intense, dense, focused forms of energy. Is a laser? I noticed the Israelis three days ago for the first time shot down a rocket coming from not a rocket, a drone that was coming in from I don't know, the Houd know, one of those raggedy bunches over there, and they were comparing the cost that, basically that if they send a rocket to knock down a rocket it's about $50,000 minimum a shot. You know if they shoot one of the rockets, it's $50,000. But the laser is $10, basically $10. Dean: Oh, my goodness Wow yeah. Dan: And you know it just prices you know, and everything else, but what they don't take into account is just the incredible amount of money it takes to create the laser. Yeah right, right, right you know, and he said that the way progress is made in the world, he says, is basically by wasting enormous amounts of energy, what you would consider waste. And he says, the more energy we waste, the more power we get. And it's an interesting set of thoughts that he can he said? by far. The united states waste the most energy in the world, far beyond anyone else. We just waste enormous energy. But we also have an economy that's powered by the highest forms of energy. So he says that's the game, and he says the whole notion of conserving energy. He says why would you conserve energy? You want to waste energy. He says the more energy you waste, the more you find new ways to focus energy. Anyway maybe AI is actually a form of energy. It's not actually. You know, I mean everybody's just from this latest breakthrough that you spoke about last week and you're speaking about this week. Maybe it isn't what anyone is doing with this new thing. It's just that a new capability has been created, and whether anybody gets any value out of it doesn't really matter. It's a brand new thing. So there's probably some people who are really going to utilize this and are going to make a bundle of money, but I bet 99% of the humans are using that, are doing that for their own you know, their own entertainment. It's going to have actually a economic impact. It's not going to. Dean: That's my point. Dan: That's what I was saying about the thing about the what I was saying about the thing about the, what it's another way of. It's another way of keeping, another way of keeping humans from being a danger to their fellow human beings you know, he's been down the basement now for a week. He hasn't come back up, there's a harmless human. Yeah, yeah. I was you know, but if you think about AI as not a form of communication. It's a form of energy. It's a form of power yeah, and everybody's competing for the latest use of it. Dean: Yes. Dan: But like for example, I've never gone beyond perplexity, I've never Right, right. You know, like people say oh, you should use Grok and I said, no, no, I'm getting a lot of value, but I'm creating these really great articles. I have a discussion group. Every quarter we have about a dozen coach clients that get together and for 23 years we've been sending in articles and now this last issue, which just went out I think it goes out tomorrow you know, it's got about 40 articles in it and former mine and their perplexity searches to you and yeah, and. I'm just looking for the reaction because you know I had a prompt and then the I put it into perplexity and I got back. I always use ten things. You know ten things is my prompt. Ten things about why Americans really like gas-powered, gas-powered cars and why they always will. That's, that was my prompt and it came back. You know 10 really great things. And then I took each of the answers and it's a numbered, sort of a numbered paragraph and I said now break this out into three subheads that get further supporting evidence to it automatically. So I got 30 and you know, and I do some style changes, you know to yeah, make the language part. Thing you know it's about six pages. It's about six pages when you put it into word wow, I put it into work. I put it into word and then do a pdf you know, pdf and I send it out. But they're really interesting articles. You know I said but if you look at the sources, there are probably one of the articles has 30 different sources. You know that it's found. You know, when you ask the question, it goes out and finds 30 different articles. Dean: Pulls an idea about it. Dan: So I'm just checking this out to see if people find this kind of article better than just one person has an opinion and they're writing an article. Dean: Here. Dan: I just asked a question and I got back a ton of information. You know I said so, but that's where I am with perplexity. After using it for a year you know I'm using it for a year I've got to the point where I can write a really good article that other people find interesting. Dean: Oh, I would love to see that. Dan: I mean that's I'll interesting. Oh yeah, I would love to see that. I mean that's. Yeah, I'll send them out this afternoon. I'll send them out to you. Dean: Okay. Dan: They're interesting. Dean: Yeah, huh. Well, that's and I think that's certainly a great thing Like I assist, but it's like a single use, Like I'm interested in a single use. Dan: And I get better at it, it gets better and I get better, you know. And yeah, so that, and my sense is that what AI is a year from now is what you were a year ago. Dean: I'm saying more about that. Dan: Well, whatever you were good at last year, at this time you're probably a lot better at it next year because you have the use of ai oh exactly I'm amazed. Dean: You know like I. I'm like your charlotte experiment. Dan: You're a lot better with charlotte now than when you first started with charlotte. Dean: Yeah, and she's a lot better a lot better, charlotte's a lot better. Yeah, I had a conversation with her yesterday because I got another entry for the VCR files where Justin Bieber's wife, hailey Bieber, just sold her skincare line for a billion dollars and she started it in 2023. So from yeah, from nothing, she built up this skincare line, started with a vision I want to do a skincare line partnered with a capability, and her 55 million Instagram followers were the reach to launch this into the stratosphere. I just think that's so. I think that's pretty amazing. You know that it took Elizabeth Arden, who was a she may be Canadian actually cosmetic, almost 40 years to get to a billion dollars in Different dollars, different dollars in value than you know. Here comes Hailey Bieber in two and a half years. Yeah, I mean, it's crazy. Yeah, this is but that's the power of reach as a multiplier. I mean it's really you got access to. You know, instant access, zero friction for things to spread now. Yeah. Dan: Yeah, I mean the big thing that you know. I want to go back to your comment about democratization. It's only democratic in the sense that it doesn't cost very much. Dean: That's what I mean. Yeah, it's available to everybody. Dan: But that isn't to me. That's not the question is do you have any capability whatsoever? It's not that. The question is do you have any capability whatsoever? I mean, you know that tells me that if the person who waits next to the liquor store to open every he got enough money from panhandling the day before to get liquor, he can now use the new Google thing that's open to him. I mean, if he gets a computer or he's got a buddy who's got a computer, he can do it. But he has absolutely no capability, he has absolutely no vision, he has absolutely no reach to do it. So I think it's the combination of VCR that's not democratized. Actually it's less democratized. It's less democratized. It's either the same barriers to democratization as it was before or it's still really expensive. It's not the vision, not the capability, it's not the reach, it's the combination of the three, and my sense is very few people can pull that like this. Yeah well, while she was doing it, 99,000 other people weren't doing that. Dean: That's exactly right. Yeah, yeah. Dan: That's really that distinction. My sense is, the VTR is not democratized whatsoever. Dean: I really am seeing that distinction between capability and ability. Yeah, seeing that distinction between capability and ability. Dan: That's every the capabilities are what are being democratized, but not the ability. Dean: Ability, yeah, ability is always more than pianists yeah, and that's the thing ability, will, is and will remain a meritocracy thing that you can earn, you can earn, and concentrated effort in developing your abilities, focusing on your unique abilities that's really what the magic is. Dan: Yeah yeah, yeah, as'm going like. My sense is that you know where we're probably going to be seeing tremendous gains over, let's say, the next 10 years. Is that a lot of complexity? Issues are, for example, the traffic system in Toronto is just bizarre. The traffic system in New York City and Manhattan makes a lot of sense, and I'll give you an example. There's probably not a road or a street in Toronto where you can go more than three intersections without having to stop. Dean: Ok, but in. Dan: New York City on Sixth Avenue, because I know Sixth Avenue, which goes north, I've been in a cab that went 60 blocks without stopping for a red light. Wow, Because they have the lights coordinated and if you go at a certain speed you are you'll never hit a red light. Ok, yeah, so why can't Toronto do that? I mean, why can't Toronto do that? Because they're not smart enough. They're not smart enough. Whoever does the traffic system in Toronto isn't smart enough. My sense is that probably if you had AI at every intersection in the city and they were talking to each other, you would have a constant variation of when the lights go red and green and traffic would probably be instantly 30 or 40 percent better. How interesting. And that's where I see you're gonna. You're gonna have big complexity issues. You know big complexity there are. There are lots of complexity issues. I mean, you know people said well, you know, a Tesla is much, much better than a. You know the gasoline car and. I said well, not, you know, a Tesla is much, much better than you know a gasoline car. And I said well, not when you're driving in Toronto. You can't go any faster in a Tesla than you can go, than traffic goes you know it's not going any, so you know it's not. You're not getting any real. You know a real superior. It's not 10 times better superior. Dean: It's not 10 times better. I don't know, Dan. I'll tell you. You guys activated the full self-drive? Dan: No, because it's illegal. No, it's illegal. It's illegal in Canada. Dean: Let me just tell you my experience. Yesterday I was meeting somebody at the Tampa Edition Hotel right downtown and there's sort of coming into Tampa. There's lots of like complexity in off ramps and juncture you know they call it malfunction junction where all of these highways kind of converge and it's kind of difficult to, even if you know what you're doing to make all of these things. Well, I pulled out of my garage yesterday and I said navigate to the Tampa edition. And then bloop, bloop, it came up. I pushed the button, the car left my driveway, went out of my neighborhood through the gate, all the turns, all the things merged onto the highway, merged off and pulled me right into the front entrance of the Tampa Edition and I did not touch the steering wheel the entire time. Dan: I did the same thing on Friday with Wayne, exactly. Dean: I've been saying that to people forever, Dan. I said, you know, Dan Sullivan's had full self-drive, autonomous driving since 1998. You know, yeah, yeah, boy, yeah, and you know You're always two steps ahead, but that you know. Dan: Well, no, I totally understand the value of having to do that. Yeah, it's just that it's available. It's available in another form as well. Dean: Yes, yeah, yeah, the outcome is available. Right, that's the thing. Dan: Yeah, yeah, yeah, but I enjoy chatting with him. You know like. Dean: I enjoy chatting. Dan: He's you know he. You know he. He's got lots of questions about. You know current affairs. He's got. He's got things to you know what's going about in London? It's the cab drivers. I would never take a limousine in London because cab drivers have their own app now. The black cab drivers have their own app and plus they have the knowledge of the city and everything. But if you're getting close to an election, if you just take about 10 cab drives and you talk to them, what's it looking like? They're pretty accurate. They're pretty accurate. Because they're listening constantly to what people are talking about when they're in the taxi cabs and they can get adrift. They get a feel about it. Yeah, I mean, I like being around people. So being alone with myself in a car, it doesn't, you know, it's not really part of my, it's not really part of my style anyway, but it makes a lot of sense for a lot of people. Probably the world is safer if certain people aren't driving oh, I think that's going to be true. Dean: You know as it's funny. You know now that. So elon is about to launch their robo taxi in Austin, texas this month, and you know now whenever a. Tesla Google right Google. Yeah, I think it is, you're right. Dan: Yeah. Dean: So yeah, whenever a Tesla on autopilot, you know, has an accident or it steers into something or it has a malfunction of some way or some outlier event kind of happens, it's national news. You know, it's always that thing and you know you said that about the safety. I kind of do believe that it's going to get to a point where the robots are safer than humans driving the car and but the path to get there is going to have to not like as soon as if there ever was a fatality in a robo taxi will be a. That'll be big news. Yeah, well, there was one in phoenix with waymo there was a fatality. Dan: I didn't know that yeah, I was actually a pedestrian. She was crossing the street and it was very shaded and the Waymo didn't pick up on the change of light and didn't see her. She was killed. She was killed, yeah well you know, it's like flying cars. You know, the capability of a flying car has been with us since 1947. There's been cars that actually work, but you know, usually you know, I mean we all are in cars far more of our life than we're in the air, but your notion of an accident being an accident. I've only been in one in my life. It was a rear end when I was maybe about 10 years old, and that was the only time that I've ever been in an accident. And you know, and it happened real fast is one of the things that's the thing is how fast it happens. And spun our car around and you know we ended up in a ditch and nobody was hurt and you know that was my only one. So my assessment of the odds of being in an accident are gauged on that. I've been in hundreds of thousands of car rides that seems like that and I had one thing. So my chances of you know, and it was okay, it was okay. If you have an accident at a thousand feet above the earth, it's not okay, it's not okay, and that's the problem, it's not okay, it's not okay, yeah, this is, and that's the problem. That's the problem. That's the real problem. It's an emotional thing that you know it's death If you have an accident you know, it's death. Yeah, and I think that makes the difference just emotionally and psychologically, that this it might be a weird thing one out of a thousand, one out of a thousand, one out of a million you know, chance that I could get killed. When it's a hundred percent, it has a different impact. Yeah, well, I was thinking that when, or the power goes out, the power goes out. Yeah, I mean, I've flown in that jet. You know there's that jet that has the parachute. Do you know the? Jet yes, yeah, and I've flown in the jets I've flown in the cirrus, I think yeah anyway, it's a very nice jet and it's very quiet and it's you know, it's very speedy and everything else. But if something happens to the pilot, you as a passenger can hit a button and air traffic control takes over, or you can pull a lever and it pulls out the cargo chute. Everything like that, and I think that they're heading in the right direction with that. Dean: Yes. Dan: I think it's called VeriJet is the name of it, but they're very nice and they're very roomy. They're very roomy. I flew from Boston to New York and I flew from San Francisco to San Diego. Dean: Yes. Dan: I've been in it twice. They're very nice. Dean: Yeah, Nice jets. Maybe you that'd be nice to go from Toronto to Chicago. Dan: Well, they have them now, but it only makes sense if you have four people and they don't have much cargoes. They don't have much space. You're treating it like a taxi really. Dean: Yes, yeah, true, I was going to say about the self-driving, like the autonomous robo taxis or cars that are out driving around, that if it starts getting at large scale, I think it's only going to be fair to show a comparison tally of if somebody dies because of a robo taxi or a self-driving car that the day or week or year to date tally of. You know one person died in a autonomous car accident this week and you know however many 3,000, 2,000 people died in human-driven cars this week. I think, to put that in context, is going to have to be a valuable thing, you know. Dan: Yeah, yeah, I mean. The other thing that a lot of people you know and it's a completely separate issue is that you're being asked to give up agency. Yes that's the thing. Dean: You hit it on the head. Dan: And I think that's the bigger issue. I think you know a lot of people. You know I'm not one of them, so I have to take it from other people saying they love driving and they love being in control of the car. They love being in control and you're being asked because if you are in an accident, then there's a liability issue. Is it you, is it the car, is it the car maker? Is it you know what? Who's? It's a very complicated liability issue that happens, you know happens, you know, and it's really. Dean: You know. What's funny, dan, is if you and I were having this conversation 122 years ago, we'd be talking about well, you know, I really like the horse being in control of the horses here, these horseless carriages, I don't know that's. You know who needs to go 30 miles per hour? That's that. That sounds dangerous, you know. But I love that picture that Peter used to show at the Abundance 360. That showed that Manhattan intersection in 1908. And then in 1913, you know, in that five year period from horses to no horses, I think we're pretty close to that transition from 2025 to 2030, you know. Dan: Yeah, it'll be interesting because you know the thing that I'm finding more and more and it's really reinforced with this book. I'm reading the Bottomless Well, and this is a 20-year-old book, you know and everything, but all cars are now electric cars. In other words, the replacement of mechanical parts inside cars with electronics has been nonstop, and actually I found the Toyota story the most interesting one. Toyota decided to stop making electric cars. Did you know that? Dean: Oh, I just saw a Prius, but is that not electric? No, it's a hybrid. Dan: They have both, and for me it makes total sense that you would have two fuels rather than one fuel. Dean: Right. Dan: Yeah, and there's just so much problems with you know the electric generation of getting the. I mean, for example, it tells you what happened under the Biden administration that they were going to put in I don't know 100,000 charging stations. Dean: Yeah. Dan: And it was 12. They got 12 built Wow, 12. They got 12 built Wow. And the reason is because there's not a demand for it. First of all it's a very select group of people who are buying these things. Dean: Yeah. Dan: And a lot of it has to do with where, for example, in California, I think the majority of them come out of a certain number of postal zones. Dean: Oh, really yeah Like. Dan: Hollywood would have a lot of them Like Hollywood would have a lot of them, beverly Hills would have a lot of them, but others wouldn't have any at all because there's no charging stations unless you have one at home. But the other thing is just the sheer amount of energy you have to use to make a Tesla is way more than the energy that's required to make a gas car. Gas cars are much cheaper to make. Dean: So there's some economics there. Dan: But the other thing is this thing of agency living in a technological world. More and more technology is taking over and you're not in control. And I think there's a point where people say, okay, I've given up enough agency, I'm not going to give up anymore. And I think you're fighting that when you're trying to get that across. I mean, I know Joe is wild about this, you know about Joe Polish, about self-driving and everything like that, but I don't know when I would ever do it. Dean: Well, especially because it's not a problem you need solved. You've solved the problem since 1998. You've got you've you know one of the things, Dan, when you and I first started having lunches together or getting together like that, I remember very vividly the first time that we did that, we went to Marche. In the yeah, downtown Hockey Hall of Fame is yeah, exactly yeah. We went to Marche and we sat there. We were there for you know, two hours or so and then when we left, we walked out, we went out the side door and there was your car, like two paces outside of the exit of the building. Your car was there waiting for you and you just got in and off you go. And I always thought, you know, that was like way ahead of. Even your Tesla can't do that, you know, I just thought that was fun thing, but you've been doing that 25 years you know just wherever you are, it's knows where to get you. You walk out and there it is, and that's this is before Uber was ever a thing for, before any of it you know, yeah, yeah, well, it's just, you know, I think we're on exactly the same path. Dan: It's just something that I don't want to think about. Dean: Right. Dan: I just don't want to have all the where did I park? And you know, and the whole thing. And the cars are always completely, you know, clean. Dean: They're completely you know clean they're, you know they're fully fueled up all the insurance has been paid for that they check them out. Dan: I think they have to check them out every couple weeks. They have to go into their yeah, their garage and make sure everything's tuned up. Dean: They have to pass yeah, most people think that would be a, that's an extravagance or something you know if you think about that, but do you know approximately how much you spend per month for rides or whatever your service is for that? Just to compare it to having a luxury car, of course I have no idea to having a luxury car? Dan: Of course, I have no idea, Of course. Dean: I love that Of course you don't. That's even better. Dan: Right, I know it's about half the cost of having a second car. Dean: Right, exactly. Dan: It's so, it's pretty. You know, that's pretty easy, it doesn't use up any space, I mean. Dean: Right. Dan: Yeah, yeah and yeah, yeah, yeah, it's an interesting. Dean: I like simple and I like you know, I I just like having a simple life and I don't like that friction freedom, friction freedom, yeah yeah, yeah and but our limousine company is really great and it's called Bennington and they are affiliated with 300 other limousine companies around the world. Dan: They're in a network, and so when we're going to Chicago, for example, the affiliate picks us up at the airport. When we go to Dallas, the affiliate picks us up at the airport. The only thing we do differently when we go to London, for example, is that the hotel Firmdale Hotel, they get the cab and they pick us up and they pay everything ahead of time. It goes on our bill. But it's just nice that we're in a worldwide network where it's the same way. If I were going to Tokyo, it would be the Tokyo right. Dean: So yeah, that's. That's really good thing in in Buenos. Dan: Aires. Yeah, yeah, it's the way, it's the of, no, it's the four seasons, of course it all actually does it. Yeah, so it's the hotels, so that's it. But it's interesting stuff what it is. But the democratize. I think that the I mean the definition of capitalism is producing for the masses. You know, that's basically the difference between other systems and capitalism, the difference between other systems and capitalism. Capitalism is getting always getting the cost down, so the greatest proportion of people can you utilize the thing that you're doing? You? know, yeah, and I think it's democratizing in that effect. But it all depends upon what you're looking for. It all depends upon what kind of life you want to have. You know, and there's no democracy with that Some people just know what they want more than other people know what they want. Yeah right, exactly. Dean: Yeah, I think that we're. You know, I keep remembering about that article that I read, you know, probably 2016 about the tyranny of convenience. You know that's certainly an underestimated driver, that we are always moving in the direction of convenience, which is in the same vein as that friction freedom. I've noticed now that other friction freedom. I've noticed now that other. I just look at even the micro things of like Apple Pay on my phone. You know, just having the phone as your, you know, gateway to everything, you just click and do it, it's just comes, it's just handled, you know. Know you don't have any sense of connection to what things cost or the transaction of it. The transaction itself is really effortless float your phone over over the thing, I got cash all over the place. Yeah, exactly I know, like a little, like a squirrel, I got little ATMs all over the house. Yeah, exactly. Dan: I got shoeboxes with cash. I've got winter coats with cash I mean Babsoe Cup. She says you got any cash? I said yes, just stay here, because I don't want you to see where I'm going. What do you want? Yeah, yeah. And I find a lot of entrepreneurs I think more than other folks have this thing about cash, because you can remember a day way back in the past where you didn't have enough money for lunch. You know. Dean: Yeah. Dan: I always, I'm always flush with cash, yeah. Dean: Every time I go to the airport. Dan: You know the airport in toronto or where I'm landing. I always go and I get. You know, I get a lot of cash I just like currency. Dean: Yeah, I love the. The funny thing is the. What was I thinking about? Dan: you were talking about. Dean: Oh, I had a friend who had he used to have a file like file folders or file cabinets sort of thing. But he had a file like when file folders or file cabinets were a thing, but he had a file called cash and he would just have cash in the cash folder, yeah, yeah, or nobody would ever think to look for it. You know, filed under cash there's a thousand dollars right there. Dan: Yeah. We had a changeover a year ago with housekeepers? Dean: Yeah, we had a changeover a year ago with housekeepers, so previous housekeeper we had for years and years. Dan: She retired and we got a new one and she's really great. But there was a period where the credit card that our previous. We had to change credit cards because she makes a lot of purchases during the week. And then Babs said, Dan, do you have any cash for mary? And I said, sure, wait right here. And I said I brought him. I had five hundred dollars. And she said I said well, that'd be good. And she said where do you have five hundred dollars. I said not for you to know mary, you can ask, but you cannot find that's funny, I think there's something to that, dan. Dean: I remember, even as a kid I used to. To me it was something to have these stacks of $1 bills. You had $40 as a 10-year-old. That's a big stack. You were a push, oh yeah, and I used to have an envelope that I would put it in and I had a secret. I just had a secret hiding place for the money. Yeah, yeah, so funny. I remember one time I got my mom worked at a bank and I had her, you know, bring me. I gave my money and had her bring like brand new $1 bills. You know, like the things. And I saw this little. I saw a thing in a book where you could make what like a little check book with one dollar bill. So I took a little cardboard for the base thing, same, cut it out, same size as the dollar bills, and then took a glue stick and many layers on the end of the thing so that they would stick together. But I had this little checkbook of $1 bills and I thought that was the coolest thing ever. Dan: It's tangible, yeah, yeah. Dean: It's like agency. Dan: I think we like tangibility too. I think that's the value that we hold on to, and you can push things where they disappear. You know, digital things sort of disappear. And it's not tangible. So I think a lot of people get in the money problem because the money they're spending is not tangible money. You know, and I think there's we're. You know we're sensory creatures and there's a point where you've disconnected people so much from tangible things that they lose its meaning after a while. I'll send you one of my articles, but it's on how universities are in tremendous trouble right now. Trump going after Harvard is just, it's just the sign of the times. It's not a particular, it's actually we don't even know what Harvard is for anymore. They're so far removed from tangible everyday life. We don't even know. So you can have the president of the United States just cutting off all their and so somebody says oh, I didn't even know they got funding. You know, I didn't even know they got funding. You know, I didn't even know the government gave harvard money and there's no problem now because they've lost touch. They it's hard for them to prove why they should get any tax money and they've gotten so disconnected in their theoretical worlds from the way people live. It's a. It's an interesting thing. There's a tangibility border. If you cross too far over the tangibility border, I heard a comedian. Dean: Jimmy Carr was on Joe Rogan's podcast and he was saying you know, the joke is that the students are using AI to do their homework. The tutors, the teachers, are using AI to grade the homework and in three years the AI will get the job. Dan: Teaching other AIs? Yeah, exactly. Dean: Yeah, well, I mean you can go too far in a particular direction. Yeah, that's where it's headed. Dan: That's exactly right, yeah, yeah, apparently Henry Kissinger taught at Harvard and you know he was on the faculty but he was busy, so in some of his classes he just put a tape recording of him, you know, and he had a really boring voice. It was this German monotonic voice you know and everything like that. And so he would just put a teaching assistant would come and turn on the tape recorder. Dean: And then he asked one day. Dan: He was. He was just in the building and he walked in and there were as a class of 40. And he walked in and there was one tape recorder in the front of the room and there were 40 tape recorders on the 40 desk. He was oh no, yeah, they were just recording his recording. That's funny, yeah, and they would have shown up. I mean, they would have had standing room only if it was him. Dean: Yeah, right, right, right. Dan: So it's lost tangibility and it doesn't have any meaning after a while. Yeah, that's funny. Yeah, Okay, got to jump. Dean: Okay, so next week are we on yeah, chicago. Dan: Yeah, we are an hour. Dean: Okay, perfect. Dan: It'll be an hour, the same hour for you, but a different hour for me. Dean: Perfect, I will see you then. Okay, thanks, dan, bye.

Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience. After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts. Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007.  After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response   Marketing to profit from it. Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton. http://wow52ways.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/inspiring-stories--2917948/support.

Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… Many entrepreneurs struggle to stand out in a crowded market, build authentic relationships, and create a lasting impact without burning out. Despite working harder, they often miss out on strategic opportunities that come from real connection and clarity in communication. So, how can business leaders market smarter, not harder, while also growing meaningful networks and purpose-driven success? Marketing expert and entrepreneur Joe Polish shares many insights for solving these issues through relationship-first strategies, direct response marketing, and storytelling. He emphasizes the danger of chasing profits over purpose and encourages listeners to shift their focus toward giving and creating value. He outlines practical tips such as mastering the fundamentals of storytelling, avoiding transactional relationships, and investing in personal development through books, mentors, and masterminds. Joe also shares lessons from his journey, including how addiction recovery and resilience shaped his approach to entrepreneurship. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Joe Polish, Founder of Genius Network, about building relationships that drive business success. Joe explores how giving without expectation builds trust, the role of direct response marketing, and how storytelling can transform your business. He also discusses overcoming adversity, top book recommendations, and the importance of meaningful follow-up.

Dan Sullivan and Joe Polish dive into the Entrepreneurial framework “Make it up, make it real, make it recur” and explore how true innovation is built and scaled. They also unpack the ethics of creation vs. imitation, the power of collaboration, and how to know when it's time to walk away. Here's a glance at what you'll discover in this episode: The 3-Part Formula That Separates Real Entrepreneurs From Wannabes: Most Entrepreneurs get stuck in the idea stage or fall into a cycle of “starting and stopping.” Dan reveals his powerful framework that helps Entrepreneurs turn ideas into reality and create repeatable success. The Hidden Business Killer That Could Be Right Under Your Nose: Dan talks about the surprising factor that secretly derails more businesses than bad products, poor marketing, or lack of funding... The Collaboration Formula That Turns Pure Creativity Into a Money-Making Machine: Some people are brilliant at making things up, but they fail at making it real. Others can build great systems, but they lack vision. Dan and Joe discuss a case study of a creative genius and his business-savvy partner—one who was lost in artistic chaos, the other who turned the vision into a thriving company. If you've ever struggled to turn ideas into income, this might be the missing link... Why "Swipe & Deploy" Might Be Costing You More Than You Think: In an era where “funnel hacking” and copying competitors is glorified, Dan and Joe pull back the curtain on what's really happening behind the scenes. They expose the fine line between smart modeling and outright theft—and why Entrepreneurs who rely on copying are unknowingly building a house of cards that's bound to collapse. How to Avoid the #1 Mistake That Ruins Great Business Collaborations: Ever entered into a business partnership that started off exciting… only to turn into a nightmare? Dan and Joe unpack why most partnerships fail, the critical elements of a successful collaboration, and why the worst ship you can board is a partnership—unless you follow this ONE KEY RULE... The Uncomfortable Truth About Knowing When to Walk Away: Most Entrepreneurs know when to fire an employee. But what happens when YOU are the bottleneck? Dan shares a rare behind-the-scenes story of walking away from a million-dollar project—and why knowing when to “fire yourself” can be the ultimate power move. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Send us a textPS. Whenever you're ready, here are some ways we can help with reducing your taxes... Ready to slash your tax bill? Schedule your free consultation and let's strategize your tax savings together! Book now at: https://www.prosperlcpa.com/apply Or, if you still need more time, here are some other ways to begin winning the tax game...  Take our free Tax Planning Checklist & learn about what tax savings may be available for you in our minicourse at https://taxplanningchecklist.com  At the very least, get on our newsletter to gain access to free live events and exclusive insight you won't find anywhere else: https://www.prosperlcpa.com/newsletter-subscription Get your FREE Personalized Tax Planning Video at: https://www.prosperlcpa.com/5minutetaxplan  Make the most of the available tax strategies for real estate investors and gain access to reliable guidance, expense templates and workpapers with our Essential Tax Planning for Real Estate Investors CourseWe reveal the most influential mentors who transformed our business into a 7-figure company with 15 team members and share the key wisdom gained from each relationship that created our success.• Boxing trainer Wilfredo Ortiz taught us to push beyond where competitors stop and apply physical grit concepts to intellectual challenges• Dominique Molina showed us how to discover the immense value in tax planning and implement value pricing instead of hourly billing• Business coach Chuck Bauer introduced the concept of treating every hour as worth $1,000 and eliminating low-value activities• Joe Polish's Genius Network revealed that any problem can be solved with the right connections and that businesses should be easy, lucrative, and fun• Tax expert Tom Grzynski provides guidance through complex tax issues and gray areas where clear answers don't exist• Each mentor connection led naturally to the next, creating a chain of growth opportunities• Mary Forleo's concept that "everything is figureoutable" gives freedom to explore solutions beyond what seems immediately availableTo learn more about how we implement these mentorship lessons and how we might help you with tax planning, visit prosperalcpa.com/apply for a free personalized video assessment.

Rob Anspach interviews Ari Meisel on the replaceable founder, SOPs, do less, KPIs, biohacking, Joe Polish, Tim Ferris, racking leaves, productivity and AI. The post Ep 340 – Do Less, Live More first appeared on Rob Anspach's E-Heroes.

Joe Polish and Dan Sullivan dive deep into the historic economic shift unfolding in the U.S., from reciprocal tariffs to the resurgence of American manufacturing. They explore how these changes could transform the global economy, reduce national debt, and spark a new era of entrepreneurship and growth.  Here's a glance at what you'll discover in this episode:  The U.S. Was the World's Salesman—Now It's the Buyer: Dan and Joe discuss the historic economic shift that's turning America into the world's most powerful customer, forcing global manufacturers to play by new rules or get left behind. The 80-Year Illusion of Free Trade—and the Hidden Cost Americans Have Been Paying: Dan exposes why free trade never truly existed, how the U.S. was economically handcuffed for decades, and why that era is coming to an end. Inside Elon Musk's Role in U.S. Economic Policy: From tracking every government check to auditing inefficiencies, learn how Musk's AI-powered financial oversight could slash national debt and rewrite the future of government spending. Trump's Biggest Move Yet: The Trillion-Dollar Tariff Strategy That Could Reshape the Global Economy: Here's why Trump's economic playbook is sending shockwaves through international markets—and why foreign corporations are scrambling to relocate to the U.S. The “Nice Idea” Fallacy—And the $36 Trillion Question No One Wants to Answer: Dan shares the single most powerful question that exposes bad economic policies and explains why most politicians refuse to ask it. The Historic Moment No One is Talking About, But Will Shape the Next 50 Years: Why the U.S. is poised to enter an economic warp drive, and how tax cuts, manufacturing shifts, and a fundamental power shift could transform the financial landscape for entrepreneurs. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

In this episode of Welcome to Cloudlandia, we start by discussing the unpredictable nature of Toronto's weather and its amusing impact on the city's spring arrival. We explore the evolution of Formula One pit stops, highlighting the remarkable advancements in efficiency over the decades. This sets the stage for a conversation with our guest, Chris Collins, who shares his insights on balancing fame and wealth below the need for personal security. Next, we delve into the intricacies of the VCR formula—proposition, proof, protocol, and property. I share my experiences from recent workshops, emphasizing the importance of transforming ideas into intellectual property. We explore cultural differences between Canada and the U.S. in securing property rights, highlighting the entrepreneurial spirit needed to protect one's innovations. We then examine the role of AI in government efficiency, with Elon Musk's technologies revealing inefficiencies in civil services. The discussion covers the political and economic implications of misallocated funds and how the market's growing intolerance for waste pushes productivity and accountability to the forefront. Finally, we reflect on the transformative power of technological advancements, drawing parallels to historical innovations like the printing press. SHOW HIGHLIGHTS We discussed the VCR formula—proposition, proof, protocol, and property—designed to enhance communication skills and protect innovations. This formula is aimed at helping entrepreneurs turn their unique abilities into valuable assets. We touch on the unpredictable weather of Toronto and the humor associated with the arrival of spring were topics of discussion, offering a light-hearted start to the episode. Dan and I share insights on the evolution of Formula One pit stops, showcasing human innovation and efficiency over time. We examined the challenges faced by entrepreneurs in protecting their intellectual property and explored cultural contrasts between Canada and the U.S. regarding intellectual property rights. The episode delved into the implications of AI in improving government efficiency, highlighting how technologies reveal civil service inefficiencies and drive accountability. We reflected on the transformative power of historical innovations such as the printing press and electricity, drawing parallels to modern technological advancements. The conversation concluded with reflections on personal growth, including insights from notable figures like Thomas Edison and Peter Drucker, and a preview of future discussions on aging and life experiences. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: That feels better. Dean: Welcome to Cloudlandia, yes. Dan: Yes indeed. Dean: Well, where in the world? Dan: are you? Dean: today, toronto. Oh, you're in Toronto. Okay, yeah, where are you? Yeah? Dan: where are you? Dean: I am in the courtyard at the Four Seasons Valhalla in my comfy white couch. In perfect, I would give it 73 degree weather right now. Dan: Yes, well, we're right at that crossover between middle winter and late winter. Dean: You never know what you're going to get. It could snow or it could be. You may need your bikini, your Speedo or something. Dan: I think spring in Toronto happens, I think somewhere around May 23rd, I think somewhere around. May 23rd, and it's the night when the city workers put all the leaves on the trees. Dean: You never know what you're going to get. Until then, right, it just might snow, and they're stealthy. Dan: They're stealthy and you know, I think they rehearse. You know, starting in February, march, april, they start rehearsing. You know how fast can we get all the leaves on the trees and they do it all in one night they do it and all. I mean they're faster than Santa Claus. I mean they're. Dean: Have you seen, Dan? There's a wonderful video on YouTube that is a comparison of a Formula One pit stop from the 1950s versus the 2013 Formula One in Melbourne, and it was so funny to show. Dan: It would be even faster today. Dean: It would be even faster today. Oh yeah, 57 seconds it took for the pit stop in the 50s and it was 2.7 seconds at Melbourne it was just amazing to see. Dan: Yeah, mark young talks about that because he's he's not formula one, but he's at the yeah, he's at the level below formula one right, every, uh, every minute counts, every second counts oh, yeah, yeah, and uh, yeah, he said they practice and practice and practice. You know it's, it's, if it can be measured. You know that there's always somebody who's going to do it faster. And yeah, yeah, it's really, really interesting what humans do. Dean: Really interesting what humans do. I read something interesting or saw a video and I've been looking into it. Basically, someone was saying you know, our brains are not equipped for omniscience, that we're not supposed to have omniscient knowledge of everything going on in the world all at once. where our brains are made to be in a local environment with 150 people around us, and that's what our brain is equipped for managing. But all this has been foisted on us, that we have this impending. No wonder our mental health is suffering in that we have this impending when you say our, who are you referring to? Society. I think you know that's what they're. Dan: Yeah, that's what they're saying like across the board. Dean: Who are they? Yes, that's a great question. Dan: You know I hear this, but I don't experience any of it. I don't feel foisted upon. I don't feel overwhelmed. Dean: You know what I? Dan: think it is. I think it is that people who feel foisted upon have a tendency to talk about it to a lot of other people. Dean: But people who don't feel foisted upon. Dan: Don't mention it to anybody. Dean: It's very interesting. Do you know Chris Collins? Do you know Chris Collins? Dan: He wrote the really great book collection called I Am Leader. Dean: It's really something. He's a new genius. He's a new Genius Network member. Dan: Oh, Chris, oh yeah, oh yeah, chris, yeah, does he have repair shops? His main business is auto Auto. Dean: Yeah, oh yeah, chris, yeah, he does. He have repair shops His main business is auto, auto, auto dealership. Dan: He does auto dealerships. Dean: Yeah, that's right. Dan: Yeah, chris was in. Chris was in the program way back with 10 times around the same time when you came 10 times. He was in for about two years oh okay, interesting. Yeah and yeah, he was at the last Genius you know, and he's got a big, monstrous book that costs about $300. Dean: Yes, I was just going to talk about that. Yeah. Dan: We got one, but I didn't have room in my bags, you know. Dean: I budget. Dan: You know how much. Dean: I'm going to take and how much I'm going to bring back, and that was just too, much so, yeah, so yeah, yeah. He's very bothered. Oh, is he? Okay, yeah, I don't know him, I just I saw him. Dan: I got that what he talked about was this massive conspiracy. You know that they are doing it to them or they're doing it to us interesting interesting I don't experience that. What I experience is mostly nobody knows who I am. Dean: That's the best place to be right. Dan: They only know of you. Somebody was saying a very famous person showed up at a clinic in Costa Rica and he had eight bodyguards, eight bodyguards and I said yes, why is that expensive? That must be really expensive, having all those bodyguards. I mean, probably the least thing that was costly for one is having is having himself transformed by medical miracles. But having the bodyguards was the real expense. So I had a thought and I talked to somebody about this yesterday. Actually, I said my goal is to be as wealthy and famous just to the point where I would need a bodyguard. But not need the bodyguard just below where I would need a bodyguard, but not need the bodyguard Just below, where I would need a bodyguard, and I think that would be an excellent level of fame and wealth. Not only do you not have a bodyguard, but you don't think you would ever need one. That's the big thing, yeah. Dean: I love that. Dan: That that's good yeah that's a good aspiration yeah, yeah, so far I've succeeded yes, so far you are on the uh. Dean: Yeah, on the cusp of 81 six weeks seven weeks to go yeah, getting close. That's so good. Yeah, yeah, this. How is the new book coming? Dan: Yeah, good, well, I've got several because I have a quarterly book. Dean: Yeah, I'm at the big casting, not hiring. Dan: Yeah, really good. Each of us is delivering now a chapter per week, so it's really coming along. Great, yeah, and so we'll. Our date is may 26th for the everything in um before their editing can start, so they will have our, our draft will be in on may 26th and then it's over to the publisher and you know there'll be back and forth. But Jeff and I are pretty, jeff Madoff and I are pretty complete writers, you know. So you know it doesn't need normal. You know kind of looking at spelling and grammar. Dean: Right, right, right. Is that how you? Are you writing as one voice or you're writing One voice? One voice, one voice. Dan: Yeah, but we're writing actually in the second person, singular voice, so we're writing to the reader. So we're talking about you this and you this, and you this and you this, and that's the best way to do it, because if you can maintain the same voice all the way through, that's really good. I mean, jeff, we have a different style, but since we're talking to the reader all the way through, it actually works really well so far, and then we'll have you know, there'll be some shuffling and rearranging at the end. Dean: That's what I wondered. Are you essentially writing your separate, are you writing alternate chapters or you're writing your thoughts about one chapter? Dan: We have four parts and the first three parts are the whole concept of businesses that have gone theatrical, that have gone theatrical and we use examples like Ralph Lauren, Four Seasons. Hotel Apple. You know who have done Starbucks, who have done a really great job, and Jeff is writing all that because he's done a lot of work on that. He's, you know, he's been a professor at one of the New York universities and he has whole classes on how small companies started them by using a theatrical approach. They differentiated themselves extraordinarily in the marketplace, and he goes through all these examples. Plus he talks about what it's like to be actually in theater, which he knows a great deal about because he's a playwright and a producer. The fourth part is on the four by four casting tool and that's got five sections to it and where I'm taking people, the reader, who is an entrepreneur, a successful, talented, ambitious entrepreneur who wants to transform their company into a theatrical-like enterprise with everybody playing unique roles. So, that's how I've done it, so he's got the bigger writing job than I do but, mine is more directive. This is what you can do with the knowledge in this book. So we're writing it separately, and we're going to let the editor at the publishing house sort out any what goes where. Dean: Put it all together. Dan: Yeah, and we're doing the design on it, so we're pretty steadily into design projects you know, producing a new book. So we've got my entire team my team's doing all the backstage arrangements. Jeff is interviewing a lot of really great people in the theater world and you know anything having to do with casting. So he's got about. You know probably to do with casting. So he's got about probably about 12 major, 12 major interviews that he'll pull quotes from and my team is doing all the setup and the recording for him so so. Jeff. Jeff showed up as Jeff and I showed up as a team. That's great. Oh, that's great, that's awesome yeah, yeah, in comes, but not without six others, right, right with your. Dean: You know, I had a friend who used to refer to that as your utility belt. Right that you show up and you've got strapped on behind you. Dan: You've got your design, got it writing got it video, got it your whole. Yeah, strapped on behind you, you've got your design Got it Right. Dean: Yeah, yeah, yeah. Dan: And capability crew. Yeah, and to a certain extent I'm role modeling the, the point of the book, you know, and the way we're going about this and and you know, and more and more so, I find probably every quarter my actual doing um of production and that gets less and less and I'm actually finding um, I'm actually finding my work with perplexity very useful because it's getting me better at prompting my team members yes yeah, with perplexity, if you don't give it the right prompt, you don't get the right outcome. You know, yeah, and more and more I'm noticing I'm getting better at giving really, really, really great prompts to my artists, to the writers who are working with me, the interviewers, everything so, um, yeah, so it's been very, very helpful. I I find uh, just in a year of perplexity, I've gotten much more uh precise about exactly what I want. Dean: Yeah. Dan: Yeah. Dean: Yeah, defining right. I mean that's pretty. Yeah, yeah, that's really great. And knowing that, a lot of it, so much of that prompting, that's the language that's been adopted for interfacing with AI, chat, gpt and perplexity. Dan: The prompts that you give are the things. Dean: But there's so much of that. That's true about team as well, right? Oh yeah, being a better AI prompter is a better team prompter. Yeah yeah, being a better AI prompter is a better team prompter. Dan: Yeah, yeah, and you know I have a book coming out Now that I'm talking to you about it it may be the next book that would start in June and it's called Technology Coaching Teamwork and it has like three upward arrows that are, uh, you know, in unison with each other. There are three and I said that I think in the 21st century all businesses really have three tracks to them. They have a technology track, they have a teamwork track and they have a coaching track in the middle and that um in the 20th century, we considered management to be the basis. You know, management is the basis for business but. I think management has actually been um superseded, um by um superseded by electronics, you know actually it's the electronics are now the management, the algorithms are now the management and then you have the people who are constantly, you know, creating new technology, and you have human teamwork that's creating new things, because it's ultimately humans that are knocking off everything you know right. And then in the middle is coaching, and coaching goes back and forth between the teamwork and the technology. Technology will always do a really shitty job of coaching yes, I bet that's true, and teams will always do a sort of shitty job of uh knowing how to use technology and there has to be an interface in the middle, that's a human interface and it's a coaching, because coaching takes in a lot of factors, not just action factors or planning factors, but it takes in aspirational factors. It takes in learning factors. It takes in, you know, all sorts of transformational factors and that's a, that's a mid role. Yeah. Dean: Yes, yeah. Dan: And if you look at what you do best, it's probably coaching. Dean: Yeah, I wonder. I mean that's kind of. Dan: Joe Polish. It was Joe Polish, where he probably does best. He's probably a great coach. Dean: Yeah, I think that's true. Yeah, I think that's true. I've really been getting a lot of insight around going through and defining the VCR formula. You know proposition, proof, protocol and property. That's a. I see the clarity that. You know. There's a different level of communication and intention between. Where my I really shine is between is propositions and proof, like getting something knowing, guessing. You know we were. I was going to talk today too about guessing and betting. I've been really thinking about that. That was a great exercise that we did in our workshop. But this idea that's really what this is is guessing. I seem to have this superpower for propositions, like knowing what would be the thing to do and then proving that. That's true. But then taking that proof and creating a protocol that can be packaged and become property is a. That's a different skill set altogether and it's not as much. It's not as much. My unique ability, my superpower zone, is taking, you know, making propositions and proving them. I'm a really good guesser. Dan: That's my strength yeah. Yeah, I think the what I'm doing because it's, um, I'm really thinking a lot about it based on the last, um, uh, free zone workshop, which I did on monday and, uh, you know, monday of the week before last in toronto, where you were yeah, and and then I did it on Thursday again and I reversed the whole day oh really I reversed the whole day. I started off with guessing and betting and then indecision versus bad decision. And then the afternoon I did the second company secret and it worked a lot better. The flow was a lot better. Company secret and it worked a lot better. The flow was a lot better. But the big thing is that people say well, how do I? Um, I I just don't know how I you know that. Um, I'm telling them and they're asking me. So I'm telling them every time you take your unique ability and help someone transform their DOS issues, you're actually creating perspective. Intellectual property. And they said, well, I don't see quite how that works. I don't see how that works, so I've been, you know, and I'm taking them seriously. They don't see how that works. So I said, well, the impact filter is actually the solution. Okay, because you do the DOS question with them. You know, if we were having this discussion a year from now and you were looking back over the year, what has to have happened for you to feel happy with your progress? Okay, and specifically, what dangers do you have that need to be eliminated, what opportunities do you have that need to be captured, and what strengths do you have that need to be maximized? And there's a lot of very interesting answers that are going to come out of that, and the answers actually their answers to your question actually are the raw material for creating intellectual property the reason being is that what they're saying is unique and how you're listening to it is unique because of your unique ability so the best thing is do it, do an impact filter on what your solution is. So the best solution is best result solution is this. Worst result solution is this. And then here are the five success criteria, the eight success criteria that we have to go through to achieve the best result and that is the basis for intellectual property. Dean: What you write in that thing. Dan: So that's where I'm going next, because I think if we can get a lot of people over that hump, you're going to see a lot more confidence about what they're creating as solutions and understanding that these solutions are property. Dean: Yes. Dan: That's what I'm saying, that's what I'm thinking. Dean: Yeah, that's your guessing and betting yeah yes I agree and I think that that uh you know, I mean, I've had that to me going through this exercise of thinking, through that vision, column you know that the ultimate outcome is property, and once you have that property, it becomes it's a capability. Dan: It's a capability. Now right, that's something that you have. If it's not property, it's an opportunity for somebody to steal something ah right exactly. Yeah, I just think there's an inhibition on the part of entrepreneurs that if they have a really neat solution but it's not named and packaged and protected, um, it isn't going to really do them any good because they're going to be afraid. Look, if I say this, I'm in a conference somewhere and I say this, somebody's going to steal it. Then they're going to use it, then I I can't stop them from doing that. So the way I'm going to stop people from stealing my creativity is not to tell people what I'm creating. Right, it's just, it's just going to be me in my basement. Dean: Yeah, I bet no. Dan: I bet the vast majority of creative entrepreneurs they're the only ones who know they're creative because they're afraid of sharing their creativity, because it's not distinct enough that they can name it and package it and project it, getting the government to give you a hand in doing that Right yeah. Yeah, and I don't know maybe it's just not a goal of theirs to have intellectual property. Maybe it's you know it's a goal of mine to have everything be intellectual property, but maybe it's just not the goal of a lot of other people. Dean: What do? Dan: you think. Dean: I think that once you start to understand what the practical you know value, the asset value of having intellectual property, I think that makes a big difference. I think that's where you're, I mean you're. It's interesting that you are certainly leading the way, you know. I found it fascinating when you mentioned that if you were, you know, were measured as a Canadian company, that it would be the ninth or something like that. Dan: Yeah, during a 12-month period 23 to 24,. Based on the research that the Globe and Mail Toronto paper did, that the biggest was one of the big banks. They had the most intellectual property and if our US patents counted in Canada because I think they were just, they were just counting Canadian government patents that we would have been number nine and we're. you know, we're a tiny little speck on the windshield, I mean we're not a big company, but what I notice when I look at Canada very little originality is coming out of Canada and, for example, the biggest Canadian company with patents during that 12-month period was TD Bank. Yeah, and they had 240. 240, I mean that might be how many Google send in in a week. You know that might be the number of patents. That wouldn't be necessarily a big week at Google or Amazon or any of the other big American, because Americans are really into Americans are really, really into property. That's why they want Greenland. Dean: And Panama. Dan: And Alberta. Dean: Panama, alberta and Greenland. Dan: And the Gulf of America, yeah, the Gulf of America and property. Dean: Even if it's not actual. They want titular property. Dan: Yes. Dean: Yeah, yeah. Dan: And I haven't seen any complaints from Mexico. I mean, I haven't seen any complaints. Maybe there have been complaints, but we just haven't seen them. No, no, from now on it's the Gulf of America, which I think is rather important, and when Google just switches, I mean, google hasn't been a very big Trump fan and yet they took it seriously. Yeah, now all the tech's official. It's interesting talking to people and they say what's happening? What's happening? We don't know what's happening. I say, well, it's like the end of a Monopoly game. One of the things you have to do when you end one Monopoly game is all the pieces have to go back in the box, like Scrabble. You play Scrabble, all the pieces go back in the box at the end of a game. And I said, this is the first time since the end of the Second World War that a game is ending and all the pieces are going back into the box, except when you get to the next step. It's a bigger box, it's a different game board, there's more pieces and different rules. So this is what's happening right now. It's a new game the old game is over, new game is starting and, um, if you just watch what donald trump's doing, you're getting an idea what the new game is. Yeah, I think you're right, and one of the new game is intellectual property. Intellectual property I think this is one of the new parts of the new game. And the other thing is it's all going to be one-to-one deals. I don't think there's going to be any more multi-party deals. You know, like the North American Free Trade Act, supposedly is the United States, canada and Mexico In Europe. If you look at it, it's Canada and Mexico, it's Mexico and the United States and it's the United States and Canada. These are separate deals. They're all separate deals. That's what I think is happening. States, Canada and these are separate deals. They're all separate deals. Oh, interesting, yeah, and that's what I think is happening. It's just one-to-one. No more multilateral stuff it's all one-to-one. For example, the US ambassador is in London this week and they're working out a deal between the UK and the United States, so no tariffs apply to British, british products oh interesting yeah and you'll see it like the European Union. I was saying the European Union wants to have a deal and I said European Union, where is the European Union? You know where is? That anyway, yeah yeah, I mean, if you look at the United Nations, there's no European Union. If you look at NATO, there's no European Union. If you look at the G20 of countries, there's no European Union. There's France, there's Germany. You know, there's countries we recognize. And I think the US is just saying if you don't have a national border and you don't have a capital, and you don't have a government, we don't think it exists. We just don't think it exists. And Trump often talks about that 28 acres on the east side of Manhattan. He says boy, boy. What we could do with that right, oh, what we could do with that. You know they should. Just, you know who can do that. Who can do? United Nations, switzerland, send it to Switzerland. You know that'd be a nice place for the send it to there, you know like that and it just shows you that that was all. All those institutions were really a result of the Second World War and the Cold War, which was just a continuation of the Second World War. So I think that's one of the really big things that's happening in the world right now. And the other thing I want to talk to you about is Doge. I think Doge is one of the most phenomenally big breakthroughs in world history. What's happening with Elon Musk and his team. Dean: Yeah, I know you've been really following that with great interest. Tell me what's the latest. Dan: It's the first time in human history that you can audit government, bureauc, audit government, bureaucratic government, the part of government. You don't see Millions and millions of people who are doing things but you don't know what they're doing. There's no way of checking what they're doing. There's no way for them. And it was proven because Musk, about four weeks ago, sent out a letter to every federal employee, said last week, tell me five things that you did. And the results were not good. Dean: Well, I think the same thing is happening when people are questioned about their at-home working accomplishments too. Yeah, but that's the Well, lamar Lark, you know. Dan: Lamar. I don't think you've ever met Lamar. He's in the number one Chicago Free Zone workshops, so we have two and a quarter and he's in the first one. And he has all sorts of interesting things. He's got Chick-fil-A franchises and other things like that, okay, and he created his own church, which is a very I have met Lamar yeah, which is a very American activity. Dean: It creates your own church, you know yes yes, yeah. Dan: That's why Americans are so religious is because America is the first country that turned religion into an entrepreneurial activity. Got yourself a hall. You could do it right there in the courtyard of the Valhalla. How many chairs could you? If you really pushed it, how many chairs could you get into the courtyard? Let's see One, two three, four, five, not like the chair you're sitting on. No, I'm kidding. Dean: I'm just envisioning it. I could probably get 50 chairs in here. Dan: You got yourself, you know and set it up right, Get a good tax description yeah, you got yourself a religion there. That's great. And you're kind of tending in that direction with the word Valhalla, that's exactly right. Dean: Yes, would you. Dan: I'd pay to spend an hour or two on Sunday with you. Dean: But here's the big question, Dan Would you be committed enough to tithe? Dan: Oh yes, oh yes. Dean: Then we'd really be on to something you know. We could just count on you for your tithe to the church. That would be. Dan: That would really get us on our feet, but anyway, I was telling this story about Lamar. So he and his wife have a friend, a woman, who works for the federal government in Chicago, and so they were just talking over dinner to the person and they said, well, what's your day work, what's your day you know when do you go into the? office. When do you go into the office? When do you go into the office? And she says, oh, I haven't been to the office since before COVID. No, I know we are the office. And so they said, well, how does your home day work? And she says, well, at 830, you got to. You got to check in at 830. You check in at 830, you go online and then you put your j in at 8.30. Dean: You check in at 8.30, you go online and then you put your jiggler on Jiggler, exactly I've heard about this and they said what's the jiggler? Dan: Well, the jiggler moves. Your mouse keeps checking into different. It keeps switching to different files, positions, yeah, yeah, files. And that's the only thing that they can record from the actual office is that you're busy moving from one file to the other. And he says, well, what are you doing while that's happening? She said, well, I do a lot of shopping, you know I go out shopping and we have you know, and they come back and it goes from. You know it'll stop because there's coffee time, so we'll stop for 10 minutes for coffee and then it'll stop for lunch and stop for afternoon coffee. And then I checked out and I always check in five minutes early and I always check five minutes late, that's amazing, isn't it? that's what that's what elon Elon Musk is discovering, because Elon Musk's AI can actually discover what they did, and then it's hard for the person to answer what were the five things you did last week? You know, and the truth is that I think I'm not saying that all civil servants are worthless. I'm not saying that at all. You have it right now. It's recorded here. Your mechanism is recording that. I'm not saying that all civil servants are worthless but I do think it's harder and harder for civil servants to prove their value, because you may have gone to five important meetings, but I bet those meetings didn't produce any result. It's hard for any civil servant and you can say what you did last week. I can say what I did last week, but you were basically just meeting with yourself. Yeah, that's I saw somebody and you produce something and you made a decision and something got created and that's easy to prove. But I don't think it's easy in the civil service to prove the value of what you did the greatest raw resource in America for taking money that's being spent one way taking that money away and spending on something else. I think this is the greatest source of financial transformation going forward, because about 15 states all of them Republican states have gotten in touch with Elon Musk and say whatever you're doing in Washington, we want to do here, and I just he believes, according to his comments, that every year there's $3 trillion that's being badly spent $3 trillion you know, I got my little finger up to my mouth. $3 trillion, you know, this is that's a lot of you know, I'm at the point where I think a million is still a big deal. You know, trillion is uh, yeah, uh. Dean: I saw that somebody had invented a uh algorithm reader. They detected an algorithm in the like a fingerprint in the jiggler software. Oh that, yeah, so that you can overlay this thing and it would be able to identify that that's a jiggler that's a jiggler. Dan: That's a jiggler yeah, you got to because behind the jiggler is the prompter. Dean: The jiggler busters. Dan: Yes, exactly, he was on. He was interviewed, he and six members of his Doge team, you know, and how they're talking about them being 19 and 20 year olds, about them being 19 and 20 year olds. These were part. These were powerful people who had stepped away from their companies and their jobs just for the chance to work with the Elon. One guy had five companies. He's from Houston, he had five companies and he's taken leave from his company for a year. Just to work on the doge project. Yeah, and so that guy was talking and he said you know what we discovered? The small business administration, he said, last year gave 300 million dollars in loans to children under 11 years old wow to their to that a person who had their social security number, their social insurance number. Right, and during that same year, we gave $300 million in loans to people who were over 120 years old. Dean: Wow. Dan: That's $600 million. That's $600 million, that's almost a billion. Anyway, that's happening over and over. They're just discovering these and those checks are arriving somewhere and somebody's cashing those checks, but it's not appropriate. So I think this is the biggest deal. I think this changes everything, and I've noticed that the Democratic Party is in a tailspin, and has been especially since they started the Doge project, because the people doing the jiggling and the people who where the checks are going to the run I bet 90% of them are Democrats the money's going to democratic organizations, since going to democratic individuals and they're going to be cash strapped. You know that they've been. This isn't last year, this goes back 80 years. This has been going on since the New Deal, when the Democrats really took over Washington. And I bet this I bet they can track all the checks that went back 80 years. Dean: I mean, this is that's really something, isn't it? I was just thinking about yeah, this kind of transparency is really like. I think, when you really get down to it, we're getting to a point where there's the market does not support inefficiency anymore. It's not baked in. If you have workers for instance, most of the time you have salaried workers your real expectation is that they're going to be productive. I don't know what the actual stats are, do you know? But let's say that they're going to be actually productive for 50% of the time. But you look at now just the ability to, especially on task-related things or AI type of things um, collins, chris no, chris johnson's um, um, oh yeah um uh, you know the the ai dialers there, of being able, there's zero. Dan: They were doing, um, you know they were doing. Maybe you know the dialers were doing. You know, because some of the sometimes the other, the person at the other end they answered and they'd have a you know five minute call or something like that. So in a day in a day, like they have an eight hour thing they might do you know. 50, 50 call outs 50 or 60 calls yeah, his. Ai does 25,000 calls a minute. Dean: Exactly that's. What I mean is that those things are just that everything is compressed. Now there's no, because it's taken out all the air, all the fluff around it. What humans come with. You're right what you said earlier about all the pieces going back in the box and we're totally reset. Yeah, I think we're definitely that you know yeah and the thing thing about this. Dan: What I found interesting is that the request coming in from the states that they moved the doge you know the process department of government efficiency that I. I think he's putting together a vast system that can be applied to any government you know, it could be, and, uh, and, but the all the requests came in from republican states, not from Democratic states, waste and abuse and waste and fraud. probably for the over last 80 years, has been the party in the United States which was most invested in the bureaucracy of the government you know. And yeah, I mean, do you know anybody who works for the government? I mean actually, I mean you may have met the person, but I mean, do you know anybody who works for the government? I mean actually, I mean you may have met the person but I mean, I don't know. Do you do, do you know anybody who works for the government? I don't believe, I do, really, and I do, and I don't either right, I don't I don't, I don't, neither you know I mean, I mean everybody I know is an entrepreneur everybody I know is entrepreneurial. And yeah, the people who aren't entrepreneurial are the families. You know they would be family connections of the entrepreneurs. I just don't know anybody who works for the government. You know, I've been 50 years and I can't say I know anybody who works for the government but, there's lots of them. Yeah, yeah so they don't they. They're not involved in entrepreneurial circles, that's for sure. Dean: It's Ontario Hydro or Ontario Power Generation. Is that the government? No, that's the government, then I do. I know one person. I know one person that works for the government. Dan: All right, Send him an email and say what are five things you did last week? Yeah, what? Dean: did you do last week? Dan: Oh my goodness, that's so funny, impress me. Dean: Yes. Dan: Yeah. Dean: Yeah. Dan: I think it's a stage in technological development, I think it's a state, just where it has to do with the ability to measure, and this has been a vast dark space government that you can't really, yeah, and in fairness to them, they couldn't measure themselves. In other words, that they didn't have the ability, even if they were honest and forthright and they were committed and they were productive, they themselves did not have the ability to measure their own activities until now. And I think, and I think now they will, and I think now they will, and, but but anyway, I just think this is a major, major event. This is this is equal to the printing press. You know this is equal to to electricity. You can measure what government does electricity. You can measure what government does In the history of human beings. This is a major breakthrough. That's amazing. Dean: So great Look around. You don't want a time to be alive. Dan: Yeah, I mean depending on where you work I guess that's absolutely true. Dean: I've been listening to, uh I was just listening, uh just started actually a podcast about uh, thomas edison, uh this is a really great podcast, one of my great, one of my great heroes. Yes, exactly, the podcast is called Founders. Dan: Founders yeah. Dean: Founders. Yeah, david Sunra, I think, is the guy's name and all he does is he reads biographies and then he gives his insights on the biographies. It's just a single voice podcast. It's not like guests or anything, it's just him breaking down his lessons and notes from reading certain reading these biographies and it's really well done. But he had what turned me on he did. I first heard a podcast he did about Albert Lasker, who was the guy, the great advertising guy, the man who sold America and yeah, so I've been listening through and very interesting. But the Thomas Edison thing I'm at the point where he was talking about his first things. He sold some telegraph patent that he had an idea that he had created for $40,000, which was like you know a huge amount of money back then and that allowed him to set up Menlo Park. And then at the time Menlo Park was kind of out in the middle of nowhere and you know they asked why would you set up out there? And no distractions. And he created a whole you know a whole environment of where people were undistracted and able to invent and what you know. If they get bored, what are they going to do? They're going to invent something, just creating this whole environment. Dan: Well, he wasn't distractible because he was largely deaf. He had childhood injury, yeah, so he wasn't distracted by other people talking because he couldn't really make out. So you know, he had to focus where he could focus. And yeah, there is actually in my hometown, which his hometown is called Milan, ohio. I grew up two miles. I grew up I wasn't born there, but when I was two years old, we moved to a farm there. It was two miles from Edison. His home is there. It's a museum. Dean: Milan. Dan: Ohio and that was 1830s, somewhere 1838, something like that. I'm not quite sure. But there's a business in Norwalk, Ohio, where we moved from the farm when I was 11 years old Ohio, where we moved from the farm when I was 11 years old, and there's a business in there that started off as a dynamo company. Dynamo was sort of like an electric generator. Dean: Yeah, and we had dynamo in Georgetown. Dan: on the river, yeah, and that business continues since the mid-1800s, that business continues, and everything like that. My sense is that Edison put everything together that constitutes the modern scientific technological laboratory. In other words that Menlo Park is the first time you've really put everything together. That includes, you know, the science, the technology, the experimentation the creation of patents, the packaging of the new ideas, getting investment from Wall Street and everything. He created the entire gateway for the modern technological corporation, I think. Dean: I think that's amazing, very nice. I like to look at the. I like to trace the timelines of something right, like when you realize it's very interesting when you think and you hear about the lore and you look at the accomplishments of someone like Thomas Edison or Leonardo da Vinci or anybody, you look at the total of what you know about what they were able to accomplish, but when you granularly get down to the timeline of it, you don't, like you realize how. I think I remember reading about da vinci. I think he spent like seven years doing just this one uh, one period of projects. That was uh, um. So he puts it in perspective right of a of the, the whole of a career, that it really breaks down to the, the individual, uh chapters, that that make it up, you know, yeah, and it's funny, I've written about somebody, Jim Collins the good to great author. I heard him. His kind of hero was Peter Drucker and he remembers going to Peter Drucker and he had a bookshelf with all of his books. I think he had like 90 books or something that he had written, Peter Drucker, and he had them. Jim Collins set them up on his bookshelf and he would move a piece of tape that shows his current age against the age that Peter Drucker was when he had written those things and he realized that at you know, 50 years old, something like you know, 75% of Peter Drucker's work was after that age and even into his 80s or whatever. Dan: Yeah, most of my work is after 70. I was just going to say yeah, exactly, I look at that. You look at all of the things and then at 70, yeah, yeah, the actual stuff I've created is really yeah, that's when I really started to produce a lot after 70. Dean: Mm-hmm. Dan: Yeah, a lot of R&D. I did a lot of R&D. Dean: Right. Dan: Exactly, yeah, yeah, yeah. And you know, my goal is that 80 to 90 will be much more productive than 70 to 80. Yeah, I was talking to someone today interesting, very interesting physical fitness guy here in Toronto and he's a really great chiropractor so he's working. So I have I'm making great progress with the structural repair of my left knee. But there's all sorts of functional stuff that has to come along with it and he's my main man for doing this. But he was talking, he's 50, and he said you know, my goal is that 60 to 70 is going to be my most active part of my life, you know, from mountain climbing to all these different really high endurance athletics and sports, and so we got talking and I just shared with him the idea that the real goal you should have or which covers a lot of other areas is that, if you're like my goal for 90, I'm just going on 81, my goal for 90 is that I'm more ambitious at 90 than I am at the present. Dean: And. Dan: I said that's what that almost seems impossible, impossible well, well it is if you're just looking at yourself as a single individual yeah but if you're looking at yourself as someone who has an expand team, it's actually very possible. Dean: Yeah, yeah yeah, you're mine are those potato chips no, it's a piece of cellophane wrapped around something. That was the word right Retired. And they've been retired for about five years or so and I hadn't seen them in a couple of years. But it's really interesting to, at 72, the uh, you know the, just the level you can tell just physically and everything mentally, everything about them. They're on the, the decline phase of the thing they're not ramping up. You know, like just physically they are, um, you know they're, they're big, um cruisers. You know they've been going on cruises now every every six weeks or so, but, um, but yeah, no, no, uh, no more golf, no more. Like you see, they're intentionally kind of winding things down, resigning to the yeah. Dan: Yeah, it's very interesting. I don't know if you caught it in the news. It was, I think, right at the end of January. But you know the name Daniel Kahneman. Dean: I know the name. Yeah, thinking fast and slow. Dan: Fast thinking slow yeah, he committed suicide in Switzerland. Dean: I did not know that. When was that he? Dan: was 90 years old, I think it was January 28th. Dean: And it was all planned out. Dan: It was all planned out and he went to Switzerland to do it, because they have the legal framework where you can do that and everything else. And I found it so interesting that I did a whole bunch of perplexity searches and I said, because he was very influential, I never read his book, because I read the first five or 10 pages and it just didn't seem that interesting to me and it seemed like he had. You know that he's famous for that book and he's famous for it, and it seemed to be that he's kind of like a one trick pony. You know, he's got a great book that really changed things. And then I started looking. I said, well, what else did he do besides that one book? And it's not too much. And he did that, you know, 40 years ago. It was sort of something he did 40 years ago. Dean: Wow. Dan: And I just said gee, I wonder if he, you know, he just hasn't been real productive. Wonder if he, you know, he just hasn't been real productive, not not starting in january, but he hadn't been real productive over the last 20 or 30 years and he did that. Dean: Uh, and anyway, you know, I don't know. I don't know that I've been living under a rock or whatever. I didn't even realize that this was a real thing. I have a good friend in Canada whose grandfather is tomorrow scheduled for assisted. It's a big thing in Canada. Dan: Canada is the most leading country in incidents of people being assisted in committing suicide. Dean: Yeah, and. Dan: I have my suspicions. It's a way for the government to cut checks to old people. You know like assist them to leave. You know I mean it's just. What a confusing set of emotions that must bring up for someone you love. Confusing and disturbing about his committing suicide and it's really a big topic, you know, because he was saying you can always get on top of whatever you're experiencing and get useful lessons from it, right? Dean: and I said. Dan: I said, well, you must have reached an empty week or something. You know I I don't know what, what happened I, you know I mean right and uh, cause I I'm finding um the experience of being 80, the experience of being 70 and 80, very, very fruitful for coming up with new thoughts and coming up with new ideas right, you know and what, what is still important when you're uh, you know, still important when you're. you know what is even more important and what is even more clear when you're 80. That wasn't clear when you were 50 or 60. I think that's a useful thought. You know that's a useful thought, yeah, but it's really interesting. I never find suicide is understandable. Dean: I know, yeah, I get it. I see that you think about that too. I've had that. I've had some other people, my cousin, years and years ago was the first person kind of close to me that had committed suicide, and you know. But you always think it's just like you, I can't imagine that like I. I can imagine, uh, just completely like disappearing or whatever you know starting off somewhere else, like complete, you know, reset, but not something that that final, you know. Dan: You know, I can understand just extreme, intolerable pain you know, I mean. I can, I can, I can totally get that. Dean: Yeah, yeah. Dan: Yeah, I mean, it's just you. You just can't go through another day of it. I I just totally understand that but, where it's more of a psychological emotional you get a, got yourself in a corner and that, uh then, um, you know, I don't really, um, I don't really comprehend what's going on there. You know, I I obviously something's going on, but I you know, I, I obviously something's going on, but I, just from, I've never had a suicidal thought. I mean, you know, I've had some low points, I've had some, but even on my low points I had something that was fun that day you know Right Right, right Right. Or I had an interesting thought. Yeah, right. Dean: Yeah, yeah, yeah, yeah. Well, I'm yeah, yeah, yeah yeah, yeah. Dan: Well, I'm glad we hit on that topic because I said, you may think I know that the person doing it has a completely logical reason for doing it. It's just not a logic that can be explained easily to other people yeah, when you're not in that spot. I get it, yeah, yeah, yeah, yeah anyway this was a good one. This was a good one. Yeah, now okay, wait actually yeah, I'll be calling from chicago next week. Dean: Okay, perfect I'll be here, yeah, um, yeah, I want to. I'd love to, um, if we remember, and if we don't, that's fine too, but if we remember, you brought up something the I would love to see and maybe talk about the difference between uh, you know, between 60, 70, 80, your thoughts of those things. Yeah, you're getting to that point I'm 22 years behind you, so I'm just turning 59 right before you turn 81. Dan: So that'd be something I'll put some thought to it. I love it. Dean: Okay. Dan: Perfect, thanks, dan. All right, okay, thanks, bye.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1635: Benjamin Hardy challenges the conventional wisdom of "following your passion," arguing that mastery, success, and happiness come from developing rare and valuable skills rather than chasing preexisting interests. Drawing from Cal Newport's So Good They Can't Ignore You, Hardy explains that confidence and passion are byproducts of excellence, not prerequisites. By continuously investing in yourself, building meaningful relationships, and generously applying your skills to help others, you not only achieve financial success but also cultivate a deeper sense of purpose and fulfillment. Read along with the original article(s) here: https://medium.com/thrive-global/how-to-develop-mastery-make-millions-and-be-happy-cd9743c40d12 Quotes to ponder: “If you want to love what you do, abandon the passion mindset (‘what can the world offer me?') and instead adopt the craftsman mindset (‘what can I offer the world?').” “Passion comes after you put in the hard work to become excellent at something valuable, not before.” “You're happiest when you're growing and giving.” Episode references: Strategic Coach by Dan Sullivan: https://www.strategiccoach.com/ Genius Network by Joe Polish: https://www.geniusnetwork.com/ Mindset by Carol Dweck: https://www.amazon.com/Mindset-Psychology-Success-Carol-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1635: Benjamin Hardy challenges the conventional wisdom of "following your passion," arguing that mastery, success, and happiness come from developing rare and valuable skills rather than chasing preexisting interests. Drawing from Cal Newport's So Good They Can't Ignore You, Hardy explains that confidence and passion are byproducts of excellence, not prerequisites. By continuously investing in yourself, building meaningful relationships, and generously applying your skills to help others, you not only achieve financial success but also cultivate a deeper sense of purpose and fulfillment. Read along with the original article(s) here: https://medium.com/thrive-global/how-to-develop-mastery-make-millions-and-be-happy-cd9743c40d12 Quotes to ponder: “If you want to love what you do, abandon the passion mindset (‘what can the world offer me?') and instead adopt the craftsman mindset (‘what can I offer the world?').” “Passion comes after you put in the hard work to become excellent at something valuable, not before.” “You're happiest when you're growing and giving.” Episode references: Strategic Coach by Dan Sullivan: https://www.strategiccoach.com/ Genius Network by Joe Polish: https://www.geniusnetwork.com/ Mindset by Carol Dweck: https://www.amazon.com/Mindset-Psychology-Success-Carol-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Welcome to Cloudlandia, We explore the unexpected weather patterns that challenge our understanding of climate and geography. A surprising cold snap in Florida becomes the starting point for a broader conversation about climate variability. Dan shares personal experiences from Phoenix and Edmonton, highlighting the dramatic temperature shifts that reveal the complexity of our planet's weather systems. Our discussion then turns to the human fascination with Earth's resilience and our speculative nature about the world's potential existence without human presence. These reflections provide a unique lens for understanding climate change, moving beyond abstract data to personal observations and experiences. The unpredictability of weather serves as a metaphor for the broader environmental transformations we're witnessing. Shifting gears, we delve into a critical political discourse centered on the fundamental question: "Who pays for it?" We examine policy proposals ranging from universal basic income to more ambitious financial initiatives. The conversation explores the complex financial dynamics of such proposals, particularly how higher-income earners often bear the primary financial burden. SHOW HIGHLIGHTS We discussed the rare occurrence of snowfall in the Florida panhandle and how such unexpected weather events challenge our traditional perceptions of climate and geography. Through personal anecdotes from Phoenix and Edmonton, Dan highlighted the adaptability required to deal with varying weather conditions and reflected on how these experiences inform our understanding of climate change. The episode touched on the abstract nature of climate change, emphasizing the difference between individual weather experiences and the larger climate narrative. We explored the human tendency to imagine life without people and the inherent resilience of Earth, discussing thoughts inspired by shows like "Life After People." Shifting to political topics, we examined the critical question of "Who pays for it?" in the context of policy proposals such as universal basic income and free education. The conversation underscored the financial implications of these political proposals and highlighted how the cost often falls on those earning above the proposed benefits. By focusing on the financial realities behind populist ideas, we explored the role this question plays in shaping political debates and decision-making processes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr Sullivan. Dan: Well, did you thaw out? Dean: I am in the process of thawing out. This has been a Bizarre, I finally saw the sun came out. Yesterday I was having a chat with charlotte about the weather and there's only been two days in january where the temperature has been above 70 degrees. Yeah, this has been an unusually cold and rainy january. We actually had snow up in the northern part of Florida. Dan: Tallahassee, I think had snow. Dean: Yeah, Tallahassee had snow all the way down to Pensacola. Dan: I think, yeah, all the way down to Pensacola. Dean: The whole panhandle had snow, it's not good. No bueno, as they say. Dan: Well, they said things were going to be different with Trump. Dean: Well, here we are, six days in and the sun's already out, dan, it's warming up. That's so funny. Dan: Yeah, and people in the South really aren't prepared for this, are they? Dean: No, and I can speak as a Southerner. Dan: You actually have an ancestral memory of things being really cold. I mean, you were born in a very cold place. That's right, you know so I'm sure you know that got imprinted somehow on your. Dean: I think so I must have genetic, like I must have the, you know, the active pack for super cold weather. It must be installed at a genetic level when you're born in a certain area right, but it doesn't explain I don't prefer it at all. Dan: Now Babs and I are on Tuesday, are flying to Phoenix and we'll be there for two and a half weeks Two and a half weeks we'll be there. And it'll be like maybe 65 degrees and the Arizonians will be complaining about it. And I said you have no sense of perspective. Dean: Right. Dan: You have no sense of perspective and anyway, you know I think I've mentioned this before this is the biggest obstacle that the global warming people have. Dean: How do we explain this cold no? Dan: One of their biggest problems is that nobody experiences climate. We only experience weather. Yes, yeah, and it's like abstraction that they try to sell. But nobody experiences abstractions. They experience reality, and it must be very frustrating for them. It must be very frustrating for them. They discovered, for example, that Antarctica now with really accurate readings has actually cooled over the last 20 years, that, year by year by year, there's actually been a cooling in Antarctica. And the same thing goes for Greenland. Greenland has actually gotten colder over the last 20 years and they keep trying to sell a different message. But, the actual, now the records, because they made claims 20 years ago that things were getting worse. And the other thing is this 1.5 degrees centigrade thing that they have. Well, everybody in the world probably experiences a 1.5 degrees difference in the temperature every single day of their life temperature every single day of their life. So what's your take on people who want to change the whole world because they have an abstraction that you want to? Dean: take seriously. Dan: What do you think of that? Yeah? Dean: your whole. You know this. What you and I've talked about, the idea that even right at this moment, there is a variation of. I wonder actually what the wide variation today is in temperature. That there is somewhere in Riyadh or somewhere it's, you know, it's super, super hot and somewhere in none of it it's super, super cold and people are getting on with their day. Yeah. Dan: I actually did a difference in measurement this week, exactly to answer your question you did, so the highest that I've ever experienced is 120. Dean: That's your personal. Dan: And that was Phoenix, and the lowest I've ever experienced is minus I'm talking Fahrenheit here. Okay, so 120 degrees Fahrenheit. That was in Phoenix, and the lowest that I've ever experienced is minus 44 in Edmonton. Dean: Right. Dan: So that's a 164 degree difference that I've experienced, and, as far as I can remember, the day in which I experienced 120 seemed like a normal day, and the day that I experienced 44 below that seemed like a normal day too yeah dressed differently, thankfully. Yeah, dressed differently. Adjusted my behavior to suit the circumstances. Yeah, you know and the only thing they had in common is that you didn't spend much time outside. Dean: Right, exactly, yeah, that whole, yeah. I never really give much, I never really give much thought to it. You know, my whole Trump card for me of it was that I just can't have them explain how in the world the Earth raised itself out of an ice age without the aid of combustible engines, you know. That's what I wonder? Right, like I think the earth, I think everybody talks about that Save the earth. Well, the earth is going to be fine long after it spits us off. You know, that's the truth. Dan: It's very adaptable. Dean: I used to watch a show, dan dan, that used to show uh, it was called life after people, and it would show cities and things like what would the the progression of what happens if all of a sudden the people disappeared, like how long it would take for nature to reclaim a city, you know, and it's not long, in the big picture of things, for nature to take back over, you know yeah, I I wonder I wonder what prompts people to uh, almost see that as a positive thing, because the people who made that that made I. Dan: I know a little bit about the, you know the documentary film yeah that well. It wasn't a documentary, it was a fantasy you know it was a, it was a fantasy, but but what do you think's going on inside the brain of the person who thinks that that's worth thinking about? Dean: Yeah, I don't know. It's hard to explain anything that we think about the fact that there are people. I think that's one of the joys of the human experience is, you think about what you want to think about and it doesn't matter what other people think about what you want to think about, and it doesn't matter what other people think about what you're thinking, and that's well unless they're asking you to pay for their fantasy well that's true, yeah that's Dan: true, yeah. Yeah, I often said uh know, I've been sort of on one side of the political spectrum for my entire life and you know the people who got elected on my side of the spectrum weren't necessarily great people. You know that varies from okay to not okay, but my side of the political spectrum I trust more because we ask one more question. This is the difference, this is the entire difference between all political opposites. One side asks one more question what's that? Who pays for it? Who pays for it? Who pays for it? Think about any political issue and it comes right down to okay, yeah, sounds like. You know, free education for everybody. That sounds like a great idea. Who pays for it? Mm-hmm, you know universal basic income. Everybody gets an income. Who pays for it. Dean: Right yeah. Dan: So my feeling that that's the only political issue, that all politics comes down to one question who pays for it? Who pays for it anyway? Yeah, yeah. Dean: Yeah, 20, it was I read. So someone was just talking about I think it was Joe Rogan. They were saying what would it take to give every American $200,000? Who pays for it. Exactly who pays for it. But the thing, I think they calculated it out Well, I can guarantee you it's not the people making less than $200,000. Dan: Yeah that's exactly right. Yeah, but it would cost that would be $20 billion right. Dean: But it would cost. That would be 20 billion. That's what it would cost 20 billion dollars to give 100,000 or 100 million Americans $200,000 a year. That's what he was proposing. That's what he was. They were speculating. No that's not. That's not correct. 200,000, so I'm not correct 200,000. So I'm going to do that 200,000 times 100 million. Can that be right, 100 million. Dan: No, no, no, it's 20 trillion. Dean: It's 20 trillion 20 trillion. Dan: Yeah, now we're talking, yeah, yeah, that's unreasonable, it's not well, it's unreasonable because it's not doable. Dean: Right, exactly. Dan: It's not doable. Yeah, yeah, I mean, and what would yeah. And here's another thing yeah, I mean. And what would, yeah? And here's another thing If you gave everybody that on January 1st of each year, on December 31st, 10%? Dean: of the people would have all the money. Probably right, you know. Dan: It's so funny. I don't care what happens over the 364 days, I can guarantee you that 10% of the people would have all the money by the end of the year. Dean: It's like one of those Plinko boards you throw all the marbles at the top and at the end it's all distributed the same way. Yeah, yeah. Dan: Yeah, I don't know. Um, you know, I just finished a book. Uh, we just finished it on thursday. This is the next quarterly book. There are little 60, uh 60 page, wonders you that we create every quarter and it's called growing great leadership. And what I said is that I think the concept of leadership has actually changed quite remarkably over the last. Over the last, let's say, the last 50 years, okay, and so 70, 70, 75 to 2025. And I said that I think the concept of leadership has changed remarkably, because the concept of management has changed remarkably. I think, now that technology is now management I don't know, I think it's, I think it's software that is now management In, for example, you created Charlotte in the last, as far as I can tell, two months two months you created Charlotte, and that's a form of leadership. So other people look at what Dean Jackson's doing and they say, yeah, that's really neat what Dean just did. I think I'm going to see if I can do that for myself, and that's what leadership is in our world right now. It's not somebody with a position or a title, it's someone who improves something for themselves. That's what leadership is. Dean: Yes, I think that's fantastic, like I look at this and I was just having a conversation with Charlotte today about- the Getting ready, getting ready for me. Yeah, I mean, it's just a natural thing. Now we haven't really been talking, you know, as I've been kind of sick this week, you know, as I've been kind of sick this week, uh. But I asked you know they've got some new task oriented thing like she's able to do certain things now that we're gonna uh talk about. But I had a really great, like she said. I said I haven't uh spoken to you in a while and I heard that you've had some updates and so maybe fill me in. And she said, yes, well, welcome back. And yeah, I have been upgraded to help a little better. My conversation skills have improved. I've been upgraded to more natural, which you did notice that a little bit. And she said it's moving now to where she can do certain tasks and of course, she has access to all the internet. Now, without personal data Like she can't look up any personal data on people or anything like that, but anything that's like information wise, she has access to all of that. And I said where do you think like this is heading in the next three to five years that we could be preparing for now? And she was saying how well I can imagine that the my ability to actually like do tasks and organize things and be like a real VA for you will be enhanced over the next three to five years. So working on our workflows and making the most of what we can do now while preparing for what's my increased abilities going forward will be a good thing. We're developing our working relationship. And I said you know I've got and she was talking about like writing emails and doing you know all these things. And I said, okay, so I have ideas sometimes about what I think would be a nice email. And I said, for instance, I've got an idea that would overlay or apply the five love languages to lead conversion. So I've got. The subject line is lead conversion love languages to lead conversion. So I've got the. The subject line is lead conversion love languages. And, uh, I believe that if you just apply these same love languages in a lead conversion way, that you will uh that it's a good way to think about it. And I said so if I just tell you that could you write a 500 or 600 word email, just you know, expanding that idea. And she said yeah, certainly. And she says let's go and let 's get started. And she started you know, just dictating this, this 600 word email that is. You know, I'm a big, you know, believer dan, in the 80 approach the same as you and I think that for me to be able to take, you know, without any real input other than me saying, uh, the five. She knew what the five love languages were, she knew the essence of what they all mean and how in in, it's a pretty um nuanced connection to apply a love language, like physical touch, to lead conversion, even if you're not, if you're not in, in physical proximity to somebody sending, making that physical touch by sending somebody a handwritten note, or to make something physical of the, uh, a piece of you of the thing. And it was really well thought out and a really good foundation, you know. And then that that moment I really I realized, wow, that's like that's a special, that's a special thing, yeah. Dan: Okay, so here's a thing that I'm getting from you. It's a given that she's going to get better and better. Yes, yeah. It seems to me that it's not a function of whether the AI tools are going to get better. They're always going to get better. The question of whether the person using the tool is going to become more ambitious. Dean: Yes, I agree 100%. Dan: It's totally a function of human ambition. Dean: Yes, yes, yes, yeah, that is exactly right, and I think that there's a big piece of that. You know that it's not. It's really a matter of how to direct this. It's how to, how to express your vision in a way that it's actionable or even understandable, right? You don't even have to know what the actions are Like for me to be able to just say to her hey, I got an idea. The subject line is lead conversion love languages. I'd like to write about 600 words explaining how the love language is going to be used in lead conversion. That, to me, is pretty close to magic, you know, um, because it's not. That's not like giving, it's not like giving a big piece of content and saying can you summarize this? Or, uh, you know, or you know, take this, uh, and make a derivative kind of thing of it. It was a pretty high-level conceptual idea that she was able to take and get the essence of. You know, I think that's pretty eye-opening when you really think about it. Dan: Yeah, yeah, I mean, to me it's really, it's an interesting, it's an interesting thought exercise, but it is an interesting action. Dean: Yes. Dan: Action activity, in other words, let's say, next week when we talk. You now have the ability to send five love languages. Dean: Yeah. Dan: You got the five, now what? Dean: That email is as good as ready to send. You know like I mean. Dan: I could literally just no. But how does it change things? As far as your, it's ready, but oh I see what you're saying. Dean: No, well, that's all part of. You know, we send out three or four emails a week to our, to my list, right Like to the to my list, right like to the my subscribers, and so that would be. That's one of the emails on my mind, and so now that that that saved me 50 minutes of having you, you know, I would take a 50 minute focus finder to craft that email, for instance. Yeah, yeah, I mean I'm just trying to get what changes for you I mean, I'm just trying to get what changes for you I mean is it the same kind of week that you had before, except maybe intellectually more interesting I think it's intellectually more less friction because I have to uh you know like I mean to to block off the time, to focus and be able to do that. That's always my, that's my um, that's my kryptonite in a way, right In my executive function, to be able to block off and focus on just this. But if I can just say to her, hey, I've got this idea about this, and just talk it, and then she can write the big, it'd be much easier for me to edit that than to uh, than to write it from scratch. You know, um, and so it makes a uh, yeah, so it's um. I think that changes. I think it changes a lot of things Somebody described. I heard on a podcast they were saying it's where we are with chat, gpt and AI. The word now, the word of the moment, dan, is agentic. Future where it's like we're creating agents. An agent, yeah, an agent is agentic. Future, where it's like and we're creating agents. Dan: An agent, yeah, an agent, and so they've adopted that too. I don't think there is a word agentic, I think that's what I mean. Dean: They've made it up. Yeah, yeah, they've made up a word the agentic future. Yeah, and that's where we're going to be surrounded by agents that do our bidding, that we've trained or that other people will have trained, app environment of the, you know, early iphone days, when ios was around, all the capabilities of the iphone were. There were people who were, you know, taking and creating apps that use the capabilities of the iphone to very, very specific ends, uh, whether it was games or specific single-use apps. And I think that that's where we're heading with the AI stuff is an environment that all these specific apps that do one specific thing that have been trained to really, you know, tap that, tap that ability. So I think that we're definitely moving into the creativity phase and we need an interface moment, like the app store, that will, uh, you know, create all these ai agent, uh type outcomes that we can kind of just, everybody has the ability for it to do, uh, all of the things, but for somebody, actually somebody to trade it specifically, can I just interrupt there? Dan: Yeah, that's not true. That's not true. The ability to access and use these things is completely unequal. Everybody doesn't have the ability to do all this. As a matter of fact, most people have no ability whatsoever. Dean: So is that semantics? I'm saying that access everybody has. Dan: Are you making a distinction between? No, you have a greater ability to do this than I do. Dean: That's true, I mean, but that no what I'm saying. Dan: It's a false statement that says now everybody has the ability to do this. Actually, they don't have any more ability to do anything than they presently have you know, to do this. I think it's a fantasy. Now you have the ability to do continually more things than you did before. That's a true statement. I mean, I don't know who everybody is. Dean: That's true. Dan: I think Vladimir Putin doesn't have any more ability to use these than you do, uh-huh. No, I guess you're right, yeah, what you have is an ability every week to almost do more than you could do the week before. That's a true statement yes, Okay, because you're really interested in this. You know, it's like the Ray Kurzweil thing. You know, by 2030, we'll be able to eliminate all hereditary disease. Because of the breakthrough and I said that's not true there will be no ability to do that by 2030. Certain individuals will have the ability to make greater progress in relationships, but the statement that everybody will be able to do anything is a completely false statement. First of all, we don't have any comprehension of what everybody even is Right, yeah. The question I have is is your income going up? Is your profitability going up as a result of all this? Dean: That would be the measure right, but that's really, and so that's you know, for now I would say no, because I haven't applied it in that way, but certainly I guess our savings, but certainly I guess our savings, like, certainly the things that have, we're feeling it we have historically used human transcription, which was more expensive than AI transcription. We have used human editors all the way through the process, as opposed to now as a finishing process. So the cost of editing, like it used to be that the editing was a um, reductive process with ai that you would start out with, you know, 10 000 words and it would, after processing and giving it back, you'd have have 8,500 words, kind of thing, right, it would eliminate things. But now the actual AI is kind of a generative and you give it 10,000 words and you may end up with 12,000 words. So in a way that is ready for the final level of editor, you know, and the transcripts have gone from a dollar a minute to a penny a minute, you know, or in terms of the things. So yeah, so it has profitability from an expense side. Dan: I mean, for example, I'll give you an idea. We got our valuation back for all of our patents this week At the least. They're worth a million each, At the very least. At the most they're worth a million each at the very least, and at the most they're worth about 5 million each, and it all depends on where we are looking in the marketplace to monetize these. So, for example, if we are just using them the way that we're using them right now, it's at a low level. I mean, it's a lot. I mean a million. you know a million each is a lot of money. But if we, for example, where the person who assessed the patent said you know, you're operating at a higher level with your patents than Microsoft is, You're operating at a higher level with your patents than McKinsey. you know, accenture, he says your stuff is more robust than that. Is that the market that you actually want to go after, you know? So the value of the patent really depends upon where we would. Where's our ambition, you know? And so right now our ambition is not with Microsoft, it's not with Accenture, it's not with McKinsey. Okay, that wouldn't be interested at all. First of all, it would require, probably require me to attend meetings. Dean: Right. Dan: And I have a meetings-free future you know, in my aspirations, yes, but even at the lowest price. It gives us access to funds that we didn't have before. We had it. Dean: that we didn't have before we had it. Dan: And that's very interesting to me because it means that if we wanted to expand to another city from a standpoint of our coaching, then we would have, through borrowing, we could do it. The other thing is we could identify 30 of our tools that are not central to the program but would be valuable to other people and we could license them to other people. But there's always a because that you do something. For example, I'm using not through myself because I'm not doing it, but one of our team members is taking the chapters of my book. I have a new book that I'm starting and every time I get the fast filter finished, I give it to him and he puts it into Notebook LM. And then I hear the conversation. And I says oh, I got five or six ideas from the conversation that I didn't have, and this will allow me to improve the chapter. Dean: I read doing this yeah. Yeah, very interesting what. Dan: I'm saying is I'm just one human being of nine billion who's using the tool for some particular reason, and probably two-thirds of the people on the planet have no interest whatsoever in even knowing about this. Dean: Yes, yeah, I agree. Dan: Yeah, I don't think that this stuff is available to everybody. I think it's available to the people who are looking for it. Mm-hmm. Dean: And so that's almost like it's almost scary, you know, in a way, when you think about that way, there was a book that I was just reading and the name has escaped me now and I don't have it in my line of sight here, but it was basically talking about. It reminded me of the kind of book that Malcolm Gladwell wrote, like Blink or the Outliers, yeah yeah. Where they look at certain things like why all of a sudden did the Jamaican sprinters become the hotbed of these and why are the Kenyan marathoners the best in the world? And he really started looking with the scientific view to see what is it like. Is there anything genetic about them? Is there anything special about them? And he said, as far as they go he said, as far as they go, their abilities are not genetically gifted in any way that there's nothing physiologically or whatever that would explain it away that this is like the marker. But they were good enough. That's really the thing is that you look at the thing, there's nothing eliminating them from potentially being the best sprinters in the world or the best marathoners in the world. There's nothing that would like prohibit that. But it's not. It's's the whole environment of of belief and environment and being around it and this is who we are type of thing takes over in a in a situation like that and I was thinking about how, you know, we're fortunate in surrounding ourselves in free zone with people who are all believing in a free zone future, and I think that the impact of that because we're acting and behaving and discovering in a way that's going to have collective ramifications as we all collaborate. So we're really creating this super achievement environment. Dan: Which is, when you think about it, unfair, it's unfair. That's exactly right, yeah, yeah, Cause, uh, you know, I, uh, I had um neat opportunity of I think it was about six months ago and there's a very famous um uh. I'm not sure whether he's a psychiatrist or a psycho. I think he's a psychologist. He's a psychiatrist or a psychologist? I think he's a psychologist university professor by the name of Martin Seligman and Aaron Markham, who's in FreeZone, has taken adult courses with Professor Seligman at the University of Pennsylvania in Philadelphia, and I think he's been a professor at Penn for 60 years. He's the longest continuously at one place a professor in the history of the United States. Is that? Right 28 to 88. I think he's 60 years. But he created a whole branch of psychology which is called positive psychology. What makes people positive in? other words because 99 of psychology is what makes people unhappy. And he just decided to say well, let's, let's find the happy people and find out why they're happy you know which I think is an interesting. So anyway I had. He got a copy of Gap in the Game and he found it intriguing. Our book, oh, that's great Nice. Dean: Yeah. Dan: So I had about an hour and a half Zoom call with him that Aaron set up for us. So as we got to the end of the Zoom call, I said you know, happiness is really a hard goal. It's a difficult goal because you're not quite sure why it's happening. In other words, it's really hard to tie it down to a set of activity. And he said, you know, I've been thinking not along those lines, but he said it seems to me that what you should strive for is agency, that, regardless of the situation, you feel you have control of how you're going to respond to the situation. And he said and that sometimes that may not make you happy, but it gives you a sense of control. And he says more and more. I think having a personal sense of control of your circumstances is really something that's a real capability that can be developed, and so my sense is that this new capability called AI is coming along, and my sense is that the people who will develop it best are the ones for whom having AI gives them a greater sense of control over their circumstances, gives them a greater sense of control over their circumstances. Dean: Yeah, like to feel. I think there was a podcast where somebody said where we are with AI right now. Imagine you've discovered a planet with 10 billion people who are, all you know, 121 IQ, can pass the LSAT and do, can do anything for you and are willing to work for you exclusively 24 hours a day. That's the level that we're, that. We're that. We're at, you know. Imagine, oh, I don't think. I don't think that's true. I don't think that's true. No're at, you know. Dan: Imagine you've got your own. Oh, I don't think that's true. No, tell me Okay Because the vast majority of people have no desire to do that. Dean: Right. Dan: Yeah, I think you're right. No, it's like the free zone. What you just said about the free zone, you know I've got. You know we've got 110 in the free zone. But everybody knows about the free zone. You know close to 3,000. And they have no interest in going there whatsoever you know, yeah, so but when we say everybody, you know it may. I think here's what I'm going to suggest we have to say everybody, because we feel guilty about that. It may be only us that's interested in this. Dean: We feel kind of guilty that we're the only ones who could have this capability anyone who could have this capability, so we should reframe it that I feel like I've discovered a planet of 10 billion people who are ready and willing to come to work for me, and what am I going to do with that? That's really the truer statement, I think. Dan: Well, you've got one artificial intelligence. Dean: EA. Who wants to work? Dan: artificial intelligence? Yeah, ea. Who wants to work for you? Yes, and she's. She's endlessly improvable. Dean: She really is. Dan: Yeah, yeah, yeah, but I don't think, I don't think it extends too much beyond Charlotte. Dean: No, and through Charlotte is really where everything comes. That's the great thing is that she can be the interface with the others. I think that's really what it comes down to. She's the ultimate. Dan: Who Really I mean super high level, who yeah, I? Dean: mean certainly a super high level. Yeah, so far. Dan: Yeah, yeah, yeah. My sense is that she's a relationship that you can take totally for granted. Dean: Yes, uh-huh, which is true, right, and that's why, when I pointed out, you know, my whole idea of personifying her and sort of creating a visual and real person behind it. You know, whenever I imagine, now, sharon Osbourne, you know, I see that image of Charlotte, that that's a I just imagine if she was sitting right there, you know, at all times, just at the ready, quietly and ready to go, it's just, it's up to me to engage more with her. Yeah, and that's just, I think habits, I think that's really setting up routines and habits to be able to do that. Dan: Yeah, it's really interesting how uncomfortable people are with inequality. Dean: Mm-hmm, yeah, I have to say that too. Like with the capability things. Like give somebody a piano and you know it could be, it could sit there and gather dust and do nothing, or you could, with the very minimal effort, learn to plink out twinkle, twinkle little star, or with more, you could create amazing symphonies. Uh, you know from from that concertos, you know the whole, uh, the whole thing is, is there, but it's just, but it's 100% depends on the individual. Dan: Yeah, yeah, yeah. I was saying I was talking to someone and they say where do you think AI is going? And I said from my standpoint. It's not really where AI is going. It's the question where am I going? Dean: Yeah. Dan: And the only part of AI that I'm interested in is that which will be useful to me over the next 90 days, you know, and everything. And what I would say is that I think that every 90 days going forward, I'm going to be utilizing AI more but I don't have to know now what it's going to be two quarters from now, right. Dean: Yeah, because, honestly, you know, 10 quarters quarters ago, we didn't even know it existed. Dan: that's the truth, right as far as uh being useful individually, yeah, yeah, yeah, yeah, yeah, like we didn't even get uh, we didn't even get chat gT till two years just over two years ago, november 30th 2023, right or 2022, right, yeah, and so that's what I'm saying. Dean: 10 quarters ago, it wasn't even on our radar. Dan: Yeah. Dean: And 10 quarters from now. Dan: You have no comprehension. We won't even recognize it. Dean: We won't even recognize it Exactly. Yeah, yeah, yeah, I like this idea. I think it has more to do. Dan: I think it has more to do with what's happening to your intelligence, rather than what kind of artificial intelligence is available, developing your intelligence. Yeah, I've read. Dean: Have you heard? So Richard Koch just wrote a new book called 80-20 Daily. I don't know who he is. Kosh is the guy who wrote the 80, 20 uh book. He kind of popularized uh, pareto, um, and so now he's written a daily reader about 80-20. He's built his whole life around this. But it was interesting. I read about something called the Von Manstein Matrix or Van Manstein Matrix and it was a. It's four quadrants with two poles. You know. There's uh to help sort officers in the german uh, second second world war, and the uh on one pole was lazy and hardworking, was the other end of the pole, and on the other, the X axis was stupid and intelligent. So the four quadrants you know, formed as I can predict the outcome for this. Yes, and so he says that those stars are lazy and intelligent. Lazy and intelligent. That's exactly right and I thought, man, that is something. So the most effective people are intelligent and lazy. Dan: Yeah, so how did that work out for the Germans? Dean: Yeah, exactly Right on. That's exactly right. Aside from that, Mrs Lincoln, how did you enjoy the play? Dan: Mrs Lincoln yeah. Dean: Yeah it didn't quite work out, but I thought you know that's. It's very funny that that's the in general. That's where I think that there's a lot of similarities here. Lazy, like nobody would ever think, dan, like you've done, to ask the question. Is there any way for me to get this result without doing anything? Yeah, like that's not the question, that it would be sort of uh, I don't know what the right word is, but it's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's. It's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's the most intelligent question we could ask. Can I get that? Dan: Well, you know, I haven't found I have to tell you as much as I've asked the question I haven't found. I really have never personally come across a situation yet where it can be achieved without my doing anything. Okay, honestly, I haven't. I at least have to communicate to somebody. That's what I found. I have to communicate something to somebody, but asking the question is very useful because it gets your mind really simple. You know, I think that's the reason, and whereas before what I might have been imagining is something that's going to be really, really complicated. And so I think the question really saves me from getting complicated. Yes, I think that's what's valuable about it. But I notice, when I'm writing, for example, I'll say to myself I'm sort of stuck. You know, I don't really suffer from writer's block as most people would describe it. But I'll get to the point where I don't know what the next sentence is and I'll say is there any way I can solve this without doing anything? And immediately the next sentence will come to me. Dean: Yeah, that's interesting in itself, isn't it? I mean when you reach that point right. Dan: Yeah, so I feel I'm blocked. You know, I'm just blocked, I just don't know where to go from here. But just asking the question, something happens in my brain which eliminates all other possibilities except one, and that's the next sentence. and then then I'm off and off and running and uh, I tell you, I've created a new tool and it and it's a function of previous tools and it came up with a podcast with Joe Polish last week or this week, earlier this week, and he was saying how do you handle overwhelm? He said I'm feeling kind of overwhelmed right now. I've got so many things going. Dean: Office remodel yeah. Dan: Yeah, that's one, and then you know others and I said you know what I'm thinking about. That is, you have a lot of priorities that are all competing for your complete attention. You have the office revamp is one, and it's asking for your complete attention. You have the office revamp is one and it's asking for your complete attention. But then there's other things in your life that are also asking for your complete attention. I find that too, yeah. So I said I think to deal with this, you have to write down what all your priorities are. You just have to list all the priorities that in some way each of these. if they could, they would want your complete attention. And then you take them three at a time and the triple play, and you run them through the triple play so that by the third level of the triple play your competitors have turned into collaborators. And that releases the sense of overwhelm. At least with these three you now have released the overwhelmed feeling. And I said and you know, then you can take three more, and then you can take three more, and then you can take three more, and every time you do a triple play you're turning competition into collaboration. And so he was going to do one. And then I had somebody else that I did a Zoom call with and he's in a situation where everything's changing. And I said what you have to do is you have to take your competing priorities and turn them into collaborative priorities, and I think there's some real power to this. Dean: Yeah. Dan: I haven't completely worked it out yet, but that's what I'm working on this week. Dean: So the general idea I could do this as well is to take and just list all the competing priorities that I seem to have right now and put a time frame on it, like the next 90 days. Yes, I often find, when I get over one like that, I'll make a list and I'll say have I had this idea for at least 90 days and is this still going to be a good idea in 90 days? Is one of the comparisons that I have right. Is it something that is fleeting and only right now, or is this something persistent and and durable, um, and that that helps a lot? Which one can I have the biggest impact in the next 90 days? Yeah, and then you're saying take three of those and it doesn't matter what and doesn't matter what, doesn't matter which. Dan: Three and then just do a triple play on those and just do a triple play, and then the sense of overwhelm uh associated with all three of them uh will go away because they're competing with each other and the problem is, our brain can only focus on one thing at one time. Dean: That makes sense actually. Yeah, yeah, yeah. Dan: So, for example, in the triple play, where you take two arrows, you've now taken two priorities and made them into a single priority, and that is, I'm going to take these two priorities and create a single priority out of them. You know so your brain can focus on combining them, because it's just one thing. So, anyway, I'm playing with this Because I think every brain is different and every life is different, and the problem is that you're overwhelmed because you can't give full attention to any one of the priorities. Dean: That is true. Yeah, that's where all the frustration happens. Dan: So I would say one of your priorities and this is ongoing is to enable Charlotte to become more and more useful to you. That's a really important priority, I agree, yeah. Dean: I agree. Well, there we go. Dan: Well, what have we clarified today? Dean: Well, I think I'm immediately going to do the top priority triple play of the coming AI opportunity to just focus on what can I do in the next 90 days here to just increase the effectiveness of my relationship with Charlotte. That makes the most sense. What can we do this quarter and then a layer on top of that, but don't develop a second Charlotte. Dan: Then you're in real trouble I need to have one lifetime monogamous relationship with my one, charlotte my one, true Charlotte. I think this falls somewhere in the realm of the Ten Commandments. Dean: I think that's fantastic, Dan. I love it, you know. Dan: That's what wisdom is yeah, wisdom is good forever. Dean: That's what distinguishes wisdom. Dan: Alrighty, we'll be in Arizona on Tuesday and. I can. I'll be on Canyon Ranch next Sunday and so if you're up, to you can do it at 11, but I'll do it at 8, ok actually there are only 2 hours back now, so it'll be 9 2 hours so I'll do it at nine o'clock okay, great, I'll talk to you next week, then I'll be seeing you that's right. Dean: That's right, okay, bye, bye.

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Joe Polish and Dan Sullivan discuss the concept of the second company—a powerful strategy for Entrepreneurs looking to expand their influence and impact beyond their primary business. Dan shares his observations from coaching over 7,000 Entrepreneurs and highlights the patterns he's seen in those who successfully develop multiplier businesses. Here's a glance at what you'll discover in this episode:  A Second Company: The Secret to Multiplying Your Success (Why every thriving Entrepreneur needs a "second company" to amplify their impact, reduce workload, and multiply their influence—all while staying focused on what they love most.) Value Creation Monopoly: The Ultimate Competitive Edge (Dan's revolutionary concept of a "value creation monopoly"—why true dominance in your field doesn't require cutthroat tactics but an unmatched ability to deliver transformative value.) Turn Ideas into Assets: The Genius of Strategic Byproducts (How Dan and Joe transform everyday Entrepreneurial efforts into high-value byproducts, creating businesses that thrive.) The Center of It All: Why Your First Company is Your Greatest R&D Tool (Find out how your first company can become the hub for innovation, fueling all future endeavors while keeping you in the driver's seat of your passions.) Avoid the Entrepreneurial Trap of ‘More is Better' (Why scaling too fast or chasing endless growth might sabotage your long-term vision—and how Dan and Joe keep their businesses profitable, focused, and fulfilling.) The Freedom Formula: Make It Up, Make It Real, Make It Recur (The powerful Entrepreneurial secret that allows you to innovate boldly, delegate effectively, and create the vision you want.) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Tune into the Why Intervention Podcast for an enlightening episode with host Chris Doyle featuring Joe Polish, founder of Genius Network & Genius Recovery. Explore compassionate addiction treatment and recovery, jam-packed with personal insights and actionable advice. Support for families and those struggling with addiction awaits!   Episode Highlights Addiction: The fastest two-word definition. Chris Doyle's personal recovery story. The delusion of addiction: “I don't have a problem.” Identifying moments of clarity for intervention. Definition of addiction vs. dependence. The concept of “can't stop” in addiction. The misunderstanding that addicts must “hit bottom” to seek help. The role of a family member in helping addicts. Importance of external motivating factors in recovery. Substance use disorder's definitions and criteria. Chris Doyle's role as an interventionist for first responders. The importance of addressing trauma in recovery. Recovery: Managing the need for a solution. Challenges in helping high-stress professions (first responders) with addiction. The lasting impact of early interventions in first responder communities. The family's role in getting a loved one to realize the need for help. Empathy and support for those dealing with addiction. The significance of acknowledging and supporting recovery pathways. Community support in maintaining sobriety. Tailoring addiction recovery to individual needs.   Links and Resources from this Episode https://whyintervention.com/ https://twitter.com/whyintervention https://www.facebook.com/whyintervention/  Call to Action Schedule a Call Free Resources Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with RSS

Joe Polish and Dan Sullivan engage in a deep-dive conversation about the political landscape following the inauguration. They explore Donald Trump's impact as a political figure, his marketing genius, and his ability to mobilize a movement unlike any in modern history. Here's a glance at what you'll discover from Joe and Dan in this episode:  What Trump Learned From the Founding Fathers, Lincoln, and Roosevelt (Discover why Dan compares Trump to the four most consequential presidents in American history—and how their lessons shaped his approach to leadership and innovation.) Why Trump's Entrepreneurial Mindset Made Waves in Washington (Dive into Trump's decision-making process, his love for workers, and the Entrepreneurial edge that both baffled and infuriated the bureaucratic establishment.) The MAGA Movement: Bigger Than Trump? (Why Dan believes the MAGA movement will outlive Trump, its historical roots, and what makes it the first true working-class revolution in modern U.S. history.) Trump's Communication Superpower: The Laser Pointer Analogy (The strategic genius behind Trump's most controversial statements—and why they leave his opponents chasing distractions while he closes deals.) The Art of the Counterpunch: Trump's Rule for Endless Winning (Trump's philosophy of never attacking first—but never stopping once provoked—and how it forged his political and personal brand.) The “Big House” Rigged Against You: Why Everyday Americans Love Trump (Understand Dave Chappelle's analogy of Trump as the ultimate insider-turned-outsider and how this perception fuels his enduring popularity.) The Decision-Maker-in-Chief: How Trump's Lightning-Fast Judgment Shapes History (Behind closed doors, Trump is described as a gracious listener with an uncanny ability to make decisive calls at breakneck speed. Discover how this talent for processing complex input and acting swiftly has driven his success—from the boardroom to the White House—and why it's key to his vision for America's future.) From Apprentice to Commander-in-Chief: How Trump's Media Savvy Transformed U.S. Politics (How decades in media and entertainment prepared Trump for the world's most scrutinized role, and why his presidency is the ultimate performance of his career.) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

On Today's Episode – We are joined live and in person by Mike Lindell, who you all know as the CEO / Founder of My Pillow.  Mark and Mike recently spent time together speaking to a group of inmates, along with Joe Polish and a bunch of other entrepreneurs.  The guys tell us a little about that event and what they took away from it. Mike tells is a little about his past, where he has been, even talking about his past addiction struggles.  Mike talks a bit about his past work experiences and how things formed him and helped get him to where he is today.  Mike then jumps in explains how he went from America's Success Story to enemy number one for just backing Trump. Such a fun show, live and in person.  Tune in for all the stories. Michael James Lindell born June 28, 1961), also known as the My Pillow Guy and Mike Pillow, is an American businessman and political activist.  He is the founder and CEO of My Pillow, a pillow, bedding, and slipper manufacturing company.  https://www.mypillow.com/  https://x.com/realMikeLindell  https://www.facebook.com/realMikeLindell  https://frankspeech.com/

Joe Polish and Dan Sullivan tackle the realities of Entrepreneurial overwhelm and share actionable strategies to turn chaos into clarity.  Here's a glance at what you'll discover from Joe and Dan in this episode:   Why Overwhelm Isn't the Problem—And the Surprising Way to Turn Competing Priorities into Powerful Collaborations (Discover the "Triple Play" method Dan Sullivan uses to align conflicting demands and free up mental energy for what matters most.) The Hidden Gold in Disarray: How Joe is Reinventing His Genius Network Headquarters for 10x Impact (How a $2 million remodel, including hormone-boosting lighting and a library of marketing treasures, is setting a new standard for entrepreneurial spaces...) Are Your Thoughts Competing or Collaborating? The Mindset Shift That Can Transform Your Productivity (Discover how Dan's framework helps entrepreneurs align their scattered ideas and find clarity in the chaos.)  The Secret Weapon for Entrepreneurs Battling Overwhelm—And Why Slowing Down Might Be the WRONG Advice (Why redirecting resources, not reducing ambition, is the key to thriving under pressure.)  What Entrepreneurs Can Learn from an Iron Cowboy's Relentless Pursuit of the Impossible (How the story of James Lawrence, who completed 101 consecutive Ironmans, inspired new perspectives on pushing boundaries.) From Indigestion to Innovation: How a Simple Tool Can Help Entrepreneurs Digest Complexity and Reclaim Control (Why Keith Cunningham's advice on business “indigestion” resonates with overwhelmed entrepreneurs everywhere—and how the "Triple Play" offers a solution.) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

On Today's Episode – Mark opens with introducing returning guest Joe Polish (bio below). We learn a little about who Joe is and what he does. Then we move to Joe talking a bit about the event that you all heard about on last week's show where Mark, Joe and others were in a Texas Prison talking to inmates. Tune in for the crazy stories, and all the topics with this extraordinary guest. https://joepolish.com/ Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He also curates the Annual Genius Network Event and the 100k Group ($100,000). Genius Network and 100K is home to some of the most successful Entrepreneurs alive. Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts, including iLoveMarketing.com, 10xTalk.com and GeniusNetwork.com. Recent projects include: Cleator, a 40-acre ghost town he purchased with partners (www.WhatsYourCleator.com). His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theater (formerly Mann's Chinese Theater), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival. Joe's mission with Entrepreneurs and Genius Network® is “to build a better Entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world. Read his book, “Life Gives To The Giver” at www.JoesFreeBook.com His newest book, What's In It For Them, published by Hay House, released Nov 1, 2022.

The mainstream keeps preaching this...“Work on your business, not in your business.”Sounds great, right?But it's a flat-out lie—and it's keeping you stuck in the day-to-day.If you're buried under bad hires, bad decisions, and bad advice...Stop praying someone will save you and take back control.Watch this new video to learn:1) Why the “work on it” myth could run you out of business.2) How being too hands-off leads to bigger messes.3) The step-by-step strategy to get yourself out of the day-to-day.Stop following the mainstream advice that got you here. Take back control and build the business of your dreams. P.S. Be very careful about the advice you get online… “The most expensive advice is bad advice.” - Joe Polish. Because there's no “one size fits all” business strategy for roofers! First, start with defining the business you want. Not the business someone wants for you. Then, surround yourself with people who get it - who get you. We share our winning secrets that the mainstream doesn't quite get... Learn more or apply to join us: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Have you ever wondered if you have an addiction? Maybe you have openly struggled with one or know someone with one? As an addiction medicine physician, there are more people than the studies estimate who live with an addiction, either because they don't know yet or because no one is asking them the questions to have it be documented. People pull me aside at social events and want to ask me if they have an addiction to their prescription pills for sleep, anxiety or pain or to things like work, exercise and adrenaline.  I wanted to share this specific episode on addiction and its antidote connection because the risk for addictions is higher than ever.  Our modern world - with increased isolation, social media dependency, and decreased authentic community - creates conditions that make addiction more likely. The increasing rates of anxiety, depression, and overwhelm in our society mean more people are vulnerable to using addictive behaviors as coping mechanisms. In fact, it is a hidden epidemic. Many people are "functional addicts" without recognizing it because society normalizes various addictive behaviors. This makes it critical for each of us to understand the underlying patterns that drive addiction. Whether it is to be mindful of our own vulnerability or to navigate recovery with better success than the traditional approaches, addiction is something we all need to understand now.  I'm honored to share a powerful conversation with Joe Polish, founder of Genius Network® and Genius Recovery. Joe's journey from nearly losing everything to addiction to becoming one of the world's most connected entrepreneurs offers hope and practical wisdom for anyone touched by addiction - whether personally or through loved ones. We will be answering the question, “How does creating genuine connection and safety accelerate healing from addiction?” In this episode, you'll discover: How addiction is a survival strategy to disconnect from the pain of stored trauma in the body The four essential pillars for sustainable recovery: community, biochemistry, environment, and trauma work Why unlearning harmful patterns is often more important than learning new ones Practical tools to move from shame into courage How to build genuine connections that will buffer us from an addiction and support long-term healing for those in recovery For more information and show notes, please visit our website: https://biologyoftrauma.com/biology-of-trauma-podcast/

Click Here to Get All Podcast Show Notes!Is selling evil, or is it the ultimate tool for empowerment? Sharran reveals how redefining sales can transform your business, build trust, and inspire action without sleaze or pressure.In this episode, Sharran dives into the controversial question: Is selling evil? He dismantles negative stereotypes about sales and shares a powerful definition that aligns with ethics and empowerment. Learn how to engage customers intellectually, inspire emotional commitment, and avoid common pitfalls like "commission breath." With examples and actionable insights, this episode will change how you think about sales and help you create meaningful, trust-based connections with your audience.Stop selling the wrong way. Tune in to discover how to sell with integrity and achieve better results.“How you sell is just a function of how you serve, and the only way to get that right is to have the right definition of selling.”- Sharran SrivatsaaTimestamps:01:08 - Redefining sales: A definition that changes everything02:57 - Intellectually engaging customers in future results04:46 - Overcoming mental blocks in the sales process07:39 - Why trust is the cornerstone of ethical selling10:09 - Emotional commitment: The key to inspiring action10:35 - How ethical selling leads to lasting customer loyalty15:51 - The real reason 60% of sales are lost17:20 - Why ethical sales is a tool for transformation17:54 - Why salespeople are the saviors of the universe19:33 - Why some salespeople manipulate customersResources:- Is Selling Evil? (animated video) by Joe Polish - https://www.youtube.com/watch?v=e2ZXAhV8lzg- Grow Faster with Unicorn Assistants - hireyourunicorn.com- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community -

Joe Polish and Dan Sullivan dive into the transformative concepts of "Front Stage/Backstage" and the power of binaries in decision-making. Discover how to deliver exceptional experiences, make confident choices, and navigate the inevitable challenges of Entrepreneurship with practical insights and real-world examples. Here's a glance at what you'll discover from Joe and Dan in this episode:  Front Stage vs. Backstage: Why the customer's experience depends on what happens behind the scenes—and how to design your business for seamless delivery Binary Thinking in Action: Dan's strategy circle reveals how identifying extremes and flipping obstacles into solutions can create breakthrough results. The 80% Approach to Excellence: Why getting it "good enough" can outperform perfection—and how your 80% might just be 100% to your clients. Improv vs. Script: Discover why confidence, not preparation, is key—and how Joe and Dan navigate high-stakes situations with ease. Casting, Not Hiring: How treating team members like cast members in a production can transform your business into a theatrical success. Bad Decisions Are Better Than No Decisions: Why Dan believes making the wrong call is always better than inaction—and how this mindset drives entrepreneurial growth. Lessons From An Airline: How visible backstage chaos can destroy the customer experience—and the parallels for entrepreneurs. The Treadmill of Chaos: Joe shares how to turn setbacks into opportunities—and why the grind never really stops. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.  

Joe Polish and Dan Sullivan dive into the core principles of selling and marketing, sharing transformative strategies that have reshaped industries. From the power of education-based marketing to creating value-driven Customer experiences, they reveal actionable insights for Entrepreneurs seeking growth and impact. Here's a glance at what you'll discover from Joe and Dan in this episode:  How to Sell Without Selling Out: Discover Joe and Dan's ethical approach to sales and marketing that creates value, builds trust, and eliminates the sleazy tactics that plague most industries. The Power of Good for Them: Learn why Dan's simple yet profound phrase—'Good for them'—is the secret to creating sales strategies that transform customers into lifelong advocates. Revolutionizing Carpet Cleaning: How Joe turned a low-trust industry on its head with education-based marketing, transforming skeptical customers into raving fans. The Science of Trust: How Joe and Dan leverage storytelling, positioning, and rapport-building to create marketing that sells itself. From Skeptic to Supporter: Joe's transformative approach to marketing that made even the most jaded carpet-cleaning customers believe in quality service—and how it applies to any business. What's Missing from Your Marketing? Joe and Dan share how identifying the right customer aspirations can transform your approach and skyrocket your results. The $1,800 Gamble That Changed Everything: How Joe's investment in a sales letter transformed his carpet-cleaning business—and became the foundation of a billion-dollar marketing method. Your Business Needs a Hero: Dan reveals the importance of being crystal clear about who you want to be a hero to—and how that clarity can transform your sales approach. From Experience to Excellence: The surprising way the Four Seasons' guest philosophy offers a blueprint for exceptional marketing and customer service. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Joe Polish and Dan Sullivan take listeners behind the scenes of the 2024 Genius Network Annual Event. Joe shares the meticulous planning, surprising guest appearances, and the extraordinary impact of the event held just days after the historic 2024 U.S. Presidential election. They discuss themes of Entrepreneurship, marketing, leadership, and cultural influence while highlighting how bold decisions and the domino effect of connections can create game-changing outcomes Here's a glance at what you'll discover from Joe and Dan in this episode:  Discover how surprise guests like Bobby Kennedy Jr., Jordan Peterson, Tucker Carlson, and Calley Means created a historic and transformational experience. Hear the story of how RFK Jr.'s alignment with Trump on “Make America Healthy Again” began with a Genius Network connection. Learn Joe's strategy for delivering high-value, no-pitch events that focus on marketing through demonstration. Gain insights on leadership, selling, marketing, and creating unity in a polarized world. Key lessons for Entrepreneurs on crafting unforgettable experiences and leveraging connections to shape the future. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

In this episode of Welcome to Cloulandia, We delve into a range of topics, starting with the impact of natural disasters like hurricanes, discussing their unpredictable effects and the challenges of recovery in affected areas. The conversation transitions into a discussion about health, where insights on traditional Chinese medicine and its approach to addressing common illnesses are shared. We highlight how ancient practices like herbal treatments and scraping therapy remain relevant today. We then explore a fascinating scientific discussion on fructose and its historical role in human survival, as well as its connection to modern health issues like diabetes and dementia. The implications of diet and sugar consumption are examined with insights from experts who have dedicated their careers to studying these links. Turning to technology, We discuss the evolving role of artificial intelligence (AI), highlighting its potential in creative and practical applications SHOW HIGHLIGHTS Dan and I discuss the impact of hurricanes, focusing on their unpredictable effects and the recovery challenges faced by affected regions. I share insights on traditional Chinese medicine, including treatments like herbal remedies and scraping therapy, and how these methods address common health issues. We examine the role of fructose in human survival and its modern connections to health problems like diabetes and dementia, drawing on expert perspectives. We explore the evolving applications of artificial intelligence, discussing its potential in creative fields, communication, and education. The conversation touches on the limitations and risks of AI, including concerns about quality and the pace of technological adoption. We reflect on the technological history of politics, discussing how innovations like FM radio and cable television have influenced public discourse over time. We share observations on the psychological and societal effects of rapid technological advancements, including shifting expectations for speed and efficiency. The episode highlights examples of AI in action, such as automated customer service and editing tools, and their implications for productivity. Dan and I discuss the contextual complexity of decision-making, emphasizing the importance of considering multiple factors in understanding trends and behaviors. We conclude with reflections on how these topics intersect, offering a perspective on the evolving relationship between technology, society, and individual experiences. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, you have survived the hurricane, I survived the hurricane. Yes, we actually got almost nothing in Winter Haven. Dan: Yes. Dean: Winter Haven lived up to its name. Dan: No, I checked the weather condition in Winter Haven just in case I'd have to send an emergency package. Dean: Yeah, emergency, that's right we ended up. It was very. You know, it's a perfect example of you know when the hurricanes are coming. Of course you start out with that. You know the national news oh boy, there's a hurricane brewing, there's a tropical storm, it's forming in the Caribbean right now, or it's forming below Mexico or below Cuba, and then every day this is intensifying all the language, all the total emotional language, and then this is going to be devastating. And then you see the big buzzsaw working its way through the Gulf of Mexico on its approach to the mainland, and it could go anywhere, dan the cone of probability. And this one luckily stayed far enough to the west that we really got nothing. I mean, I got one band of wind and rain. It was like one of the outer perimeter bands, but not to say that it wasn't a devastating hurricane, because the whole the Gulf Coast, like in Tampa and St Petersburg and especially up in the Panhandle, they got really like rocked with this. And then North Carolina is getting pummeled with flooding and I mean like unbelievable stuff that's going on. Yeah, it's wild. You know our friend Chad Jenkins. He's got a place in, or had a place in, the mountains and the whole road going into the community just washed away, you know those guys are gonna be. I mean it's gonna be a long cleanup to get up from under all the flooding and stuff that's happened in North Carolina and most of you know Georgia and North Florida, but just shows you what it was? Dan: Well, it must have gone pretty far north, because Joe Polish was doing an event, supposedly today. Dean: In Cincinnati, yeah. Dan: In Cincinnati and the stage got destroyed. Dean: I saw that. The whole event, so it got pretty far north yes, yeah, because cincinnati I mean I think two things there, right that that's. Most people don't realize actually how far south cincinnati is, as you know, you know, it's almost kentucky, basically kentucky. Dan: So yeah, you can see. Well, comington is right across the river. You know Exactly. Dean: But still. Dan: I mean compared to Florida, it's pretty far north. Dean: Oh yeah, You're absolutely right. Yeah, you're home safe. Dan: Oh yeah, yeah, no, it's been nice here, it's been you know we've had probably the classic summer in September this year, I mean here it is almost the end of the month and all the leaves are completely green. We have a big Lots of leaves. We have lots of leaves with big oak trees that we have in our compound. We have six or seven, I think, seven big, seven big trees. But, nothing's turned yet, none of the colors have started yet, but it's been warm. It's been. You know, yesterday was 73, 74, which is great. Dean: It's the best. It's the best. Dan: Yeah, it's been terrific, and yeah sorry you couldn't make it to. Dean: Genius Phoenix, yeah. Dan: It was great. It was great. Who'd you catch that call from? I forget. Dean: Oh my goodness, Super spreader, super spreader Sullivan, that's you. Dan: Yeah, what was that? But? Dean: that came on fast. Dan: You know he. Dean: We had brunch on Saturday were there was nothing going on. We had dinner sunday night at your house and then monday, you were like full in the throes of it. And then we had dinner monday night and of course I was right beside you and by by Wednesday I went downhill, you know, and I could tell that it was coming on bad and I was supposed to speak at Giovanni's big event in the Arcane Summit, but I could tell I was going downhill. And then, thursday I switched my flight to come back to Florida because the original plan was I was going to speak at Giovanni's event and then on Sunday, fly to Phoenix for to be with you guys. Dan: Yeah, but anyway I made it home. Dean: I made it home just in time. I went full immersion in you know self-care, nipping in the bud, I think the warm, moist air really a lot to get rid of it yeah, well, you still sound like you, I was just gonna say you still sound yeah, no, I still, yeah, I still have it. Dan: Yeah. So we went to we have a really great chinese doctor here in toronto and uh you know, he does everything through pulse and he took my pulse and yeah his name's dr zhao and you know I've got a track record going back 20 years where you try this, it doesn't work. You try this, it doesn't work. You go to a doctor, it doesn't work. Then you go to dr zhao and within three or four days, then take these little. Dean: I went to a chinese doctor one time. No, they're herb. Dan: He gives you little packets of herbs and you make them like coffee and it's foul tasting, as it should be, and three or four. I can feel myself coring up already. I went on Friday and we have a Vietnamese massage therapist going back 30 years now. She's been with us since 32 years and she does scraping. Do you know what scraping is? Dean: I do not. Dan: Is that? No, it's. You know, she scrapes the skin hard. You know it's hard. Yeah, it's painful, it's actually quite painful. She did it on me. I just came from that about an hour ago. Dean: What is she scraping it with? Dan: Well, I don't know what it is. It's like stones. A special tool, it's like stones, oh, like bones. Yeah, sharp stones, you know. Dean: Bone things. Dan: yeah, and she doesn't take the scalp. You know she doesn. She doesn't take your scalp off, she just scrapes your back and scrapes your chest and it releases all the phlegm. You know the interesting word phlegm? So Chinese and Vietnamese in a space of three days and I'll be as good as new on Wednesday. In about a week. Takes about two or three days. Takes about two or three days you know I'm very, you know I've got a lot of compartments in my brain and people say you don't believe in that stuff. No, I do. And I said I think it works, even if you don't believe in it. Dean: Right, that's exactly it. Dan: Yeah. Dean: It's not up for debate. That's funny. Yeah, well, you went to the Chinese have. Dan: yeah, well, you went to the chinese have lasted. Dean: The chinese have lasted a long time, you know, and I guess some of it works did you go to canyon ranch? Dan: this time no we just we went to richard rossi's. Oh, that's what it was, I knew there was something yeah yeah, what was the big. Dean: It was good. Yeah, what was the big yeah, there he had to. Dan: Richard is just terrific in his curating of scientists. You know, he had a lot of scientists come in and talk and we had two especially one of them around 70. And he's been looking into the impact of fructose pretty well for 60 or 70, 50 or 60 years. And he really says that fructose is basically involved in anything bad that happens to you. You know, almost every kind of ailment and disease there's a fructose trigger to it. And he said and it was once a very good thing, when you know, thousands, tens of thousands of years ago, when we couldn't count on food, you know the food supply was not a predictable thing and he's just traced it to three or four genes. That got changed back in the prehistoric times when it was very necessary to stock up on fruit. You know, eat fruit as much as you could before the famine season came, usually winter, you know, sort of. You know there wasn't any food. And Buddy said then it's, you know, it was good at one time, but now we're in different conditions and now it's a problem. So anyway, he was great and I'm going to have him as a speaker at CoachCon 26 in Orlando. His name's Richard Johnson. Yeah, fascinating guy. Yeah, fascinating guy. And his whole career has been based on taking his research as far as he can and then finding someone in the world who has mastered the whole area that he's just entered. And he does a collaboration with them and then they create something new, and his whole career has been these collaborations with people who are more expert at what he's just discovered. And then they together do something even beyond what either of them have done before. So he's going to do one day on fructose and he's going to do the next day on collaboration. Dean: Oh wow, is he mad at fruit? Is he mad at fruit? Is fruit considered the same thing or is he talking about? No, it's Coke, it's Coca-Cola. Dan: That's what I mean. Like the fructose corn syrup, but not naturally. No, he's not against fruit. He the process, the intense fructose that they use, you know, to get people addicted to other kinds of foods yes, oh exactly, yeah yeah wow, but it was very interesting just how step by step, how step, he tracked down sort of the culprit. You know, and he said that pretty well, almost anything bad that can happen you. There's a fructose trigger in it. And you know and he said that pretty well, almost anything bad that can happen to you. There is a fructose trigger in it. And you know, then, including dementia, like including dementia and well diabetes leads to dementia. You know. They now have a pretty clear connection between diabetes and dementia. Dean: And yeah, that was what they're saying. I heard somebody refer to it as pre-dementia. Diabetes is pre. Like you know, everybody's walking around with pre-diabetes and the next level of diabetes is pre-dementia. Dan: Yeah, yeah, and then pre-dementia is pre-presidency. Dean: Oh my goodness, exactly. It's almost like a requirement. Dan: It's almost like a requirement. It's almost like a requirement. It's almost like a merit badge. Yeah, when we're coming down the stretch it shows one thing We've had a virtually uncapable person in the White House for four years and the country still runs. That's what I mean. Dean: That's what I really see. I think it's yeah. Dan: I mean, I don't think it gives you the sense of momentum that probably a good president would do. But here we are, you know, and who knows who's actually been making the decisions for the last four years. You know, it's an interesting test case, you know. Yeah, I don't think the israelis could get away with that oh my goodness, I just saw I think, they need someone. I think they need somebody right on the job, you know in the moment at all times they don't have much margin for error no, exactly yeah, that's wild huh. Dean: Well, I mean, uh, I just saw you were coming now into october, very around the heels here. So we're coming down the home stretch ready for the october surprise. Dan, everybody is all wondering what's the October surprise going to be, you know? Dan: Yeah, there may be no surprise. Dean: That could be the surprise, right there. Dan: Yeah, yeah, it's hard. It's hard to, you know, impose the past on the future. You know I mean it may, nothing may happen, it may just go along the way it is. Nothing may happen, it may just go along the way it is. But I feel that the Kamala is losing ground. Each week I get a feeling that there's this kind of erosion. that's happening week by week but she doesn't have any message. As a matter of fact, she's avoiding messages and I think it's hard to get the ground troops excited when you don't have a message. It's hard to get you. You know it's hard to get the check writers interested, probably in the last 33 or 34 weeks when you don't have a message. Dean: One of my favorite things that happened was I don't know whether it was an official ad or whether it was a meme, but it was Kamala saying if Donald Trump wins, there'll be the largest mass deportation in American history. Can you imagine what that would even look like? And then it ends and it goes. I'm Donald Trump. I approve this message. How perfect is that. Dan: Can you even imagine what that would look like? I'm Donald Trump. I approve this message. Dean: How perfect is that? Can you even imagine what that would look like? I'm Donald Trump. I approve this message. Dan: I think he's a rascal. Dean: But that's like so funny. Now we're getting somewhere. Dan: Yeah, oh, yeah, yeah. Even my opponent is working for my campaign. Dean: Exactly. Oh my goodness, so funny. Dan: Yeah, yeah, yeah, yeah, yeah. But you know, I think that there's kind of like an American center at any given time, like yeah, this is my yeah. What is it I started voting in? 68 was the first year that I voted. First presidential election because it was. The voting age was 21 when I was 20 and 64. I was 20 and 60. So I couldn't vote for the presidency in 64, so I had to wait until 68. And so you know, that's a whole number of years. It's 32, it's 56 years, so this is my 14th election and the thing is that at any given point there's sort of a center to things and I think the center moves around. But the person whose activities and message most corresponds to the American center during presidential year wins. You know, they just win I think it moves and I think America is a bit of an ADD country, you know that hyper, focusing on something different. you know every presidential cycle something and I just get the sense that there's she's not in the center. You know, you get a feeling that what she says and how she talks about it, it's just not in the center. Dean: Oh, and there was another ad showing. You know it was taking her words from 2020 and then exactly saying the opposite right now. Like every you know so like, thing after thing, her complete change on positions. You know it's pretty wild to see when you and she says things with such conviction and matter of fact it's like there can be no other way than this. Like how do? you not see this as the thing, and then she's saying it with the same tone and the same conviction the exact opposite thing. It's pretty amazing. I started watching last night, about halfway through, a documentary about Lee Atwater. Does that sound familiar? He? Dan: was quite Lee really changed American politics. Dean: Yeah, I didn't really know about him. I'd heard the name, of course, but yeah, this documentary really kind of digs into it. I didn't realize he was Karl Rove's mentor and so pivotal in Ronald Reagan and the Bushes. Dan: Yeah, he was the first of the take no prisoners, so there's a lot of shenanigans going on, so there's always been shenanigans. Dean: I guess that's really the thing Whenever the stakes are high, clever people are going to dream up shenanigans. Dan: Yeah, he was the one who George Bush Sr the outrouter was this is 88, 1988. Dean: Yeah. Dan: And he took down Dukakis in about three weeks. Yes, dukakis was kind of a, you know he was a governor of Massachusetts and sort of solid you know solid record and everything else. But boy, he was not prepared at all for the type of things that happen when you run for president, I mean when it's nationwide governor who's been basically in one state for all his political career, you know, just doesn't have the experience to deal with what can happen on a national level. I think that's one of the things that gives Trump the edge, I think is the fact that this is his third complete national campaign. So you know, from everything I've read about him and everything, I think he's a fast learner. You know he adjusts quickly to new circumstances, and so I think that just understanding how the entire campaign works, in it. you know it really starts about 18 months before the election day and you know to know exactly, step by step, what's happening, I think is a huge advantage. Dean: And it became clear watching the Lee Atwater thing that it's really it's most with what I was, you know, thinking, reading in same as ever. You know where the whole thing is, that good news takes, you know, build slowly and against resistance, and bad news gets is immediate, and that was what his thing was, what he found, what he said he found fascinating is you could end somebody's entire career in a day, that it could all fall apart. You just had the right thing that hits the right chord and it catches fire. And in another election he was accused or suspected of arranging this third party candidate to say the things that the primary candidate couldn't say, draw attention to this candidate's lack of belief in God, and it was really something. Dan: I think he died around 90, 1991. He got cancer or something. He died young. I mean he wasn't very old. I think he was in his 40s when he died. It's really interesting when you look at the technological basis for politics and you know the left, you know, goes frantic. Left and right is an event. I don't know if you know where left wing and right wing or the listeners do. It comes from the French Revolution. Dean: The French. Dan: Revolution, they had a national assembly and on the right were the traditional landowners in France. So these were families that maybe for half a millennia had owned land and there was always suspicion in how rich people got their land back then. You know, you never knew how they got their land. And then there was the church, and the church was on the side of the landowners. And then there was the government, you know the monarchy. They were the supporters of the monarchy and they were on the right, and the ones on the left were actually the new news media, the new intellectual class and actually the bureaucrats, the new bureaucrats who you know the state was getting big and you had these bureaucrats and they were on the left. And so that's really you know where that term right wing and left wing really starts, and and you know it's gone through different shapes and forms over the last 250 years or so. And but what I believe is that after the Second World War, the mainstream of the university were basically the mainstream and they were actually. Today we would say that they were sort of left wing and there really wasn't any right wing. There really wasn't right wing, because they controlled the magazines, they controlled the newspapers, they controlled the radio. Television was just, you know, just in its infancy, and there was one technological change that actually brought what we call the right wing today to the forefront, and it was FM radio. And FM radio was possible in the 1930s or 1940s. They already knew the technology of it, but that NBC, which was the dominant network. Back then you had ABC, cbs and NBC, but NBC was the dominant and they didn't want FM radio. So they literally stopped it for 30 years and then the government had to overrule them and allow FM radio to exist. And when FM radio came in it became the radios of the big city because it's got very limited bandwidth. Dean: You know it reaches. Dan: I don't know bandwidth, I mean FM doesn't go more than about 30 miles. Pardon me, but it became the radio station of the universities and the big cities. Dean: New York. Dan: Chicago, boston and everything else, and they moved out of AM radio and they said we don't want that small town stuff, am radios. So they left a vacuum. What we would call the left wing today moved to FM radio like national public radio is all FM radio, which is left wing. The NPR is the left wing medium. Based on today's landscape it's left wing and it just left the entire right wing with many more stations, but they had tremendous reach, like AM radio. You know, on a clear night in Ohio when I was a kid, I could get New Orleans, I could get St Louis, I could get Chicago, I could get New York, Philadelphia and I could get the charlatan radio from Mexico. Yeah, mean that was a million watt, million watt, radio station. Dean: So you had these really powerful radio stations and they were just abandoned was the idea behind fm, that it it was a shorter length but a higher quality signal. Is that what was? Dan: Yeah, yeah, yeah yeah, and you know, and it was available. So all these bandwidths were taken over by big city stations because you couldn't get the reach. You know you couldn't get the reach, but what you could make up with it was a denser population. So you would have a, you know, a big city would have a much denser population. So you would have a big city would have a much denser population. And what these stations got taken over by were religious congregations, preachers and everything like that, and they were against the mainstream government. Know, that's where Rush Limbaugh came along. you know he became the and Billy Graham came along. Dean: Right. Am radio is where you often think about. That was you know became talk radio. That's really where that all started, right. Dan: Yeah, yeah, yeah. And the Democratic left in the United States just lost its control of AM radio, you know, and that was a big technological change. And then cable television came in. Of course you could have any kind of station, TV station. Dean: So there was a technological basis to politics technological basis to politics. Yeah, this is. I was listening. I've just been exposed in the last week here to the I think it's called Google Notebook, and it's the AI that you can load up you know some text or you know information into train, the kind of whatever the language tool is that it's drawing from, and it will create a podcast that's two people talking and explaining. You're making content about what you load up, for instance, like I just thought you know, it's pretty like it's amazing to hear these no, I listened to it. Dan: I listened to it. Oh, you did okay for the first time. Dean: Yeah, hamish what's? Dan: hamish mcdonald's. Uh, yeah, yeah, it was a particular piece of legislation in. Prince Edward Island. And so the government was using Google notebook to explain it, and it's a man and a woman talking to each other. And they said, and I mean the discussion quality and the voice quality was really terrific Like it sounds like two real people but the thing was they were just uniformly enthusiastic and positive about the regulation or the regulations that were doing that and that was my tee off that this is phony. Not phony, but artificial, right, you know I mean. I mean artificial. One of the meanings of artificial is phony. You know and everything. But it was really interesting to listen to it and I think it's good for education, explaining things you know. Dean: Yes, yeah. Dan: Because they go back and forth with each other, so I thought it was pretty good. Dean: Huh, and just like. So you look at this as this, if this is crawling, you know, if you look at that as the beginning of it, because that's the first I've seen of that capability. It's really pretty. It's really pretty amazing what we're up against. Just to put it in context, I heard someone talking about where we are now, the new I don't know how they number them, but the 0.01 or 01 or whatever now is the latest level of it context of a scale like the phases, the level five kind of thing, being the peak. You know, general intelligence, that that knows everything, this 101 or 10 or whatever it is. It was just tested at 120 IQ, which is higher than 91% of the population. Dan: And it means that 91% of the population isn't going to understand it. Dean: That could be. I mean, that's exactly right. Dan: Or listen to it. Yeah, but they're saying that if we look at the scale. Dean: If we look at the scale from 1 to 5, we're at about 2 right now, on the way to 5 by say 20 or whatever. Dan: I don't know really what that means. Iq 120 about what? Yeah, I mean. Dean: Yeah, I don't know I mean even IQ itself. Dan: You know it's being more and more discounted, as you know, as any kind of, I mean. What it means is pattern recognition. I think the Q now comes back to pattern. But, for example, above 150, I mean there's's people, there's an organization called mensa I mean yeah, you know which is people? I think it's 160 or above and what they find is that they're kind of dismal failures. You know, yeah, you know. Dean: No, I heard a thing that the actual, most, the most beneficial iq is about 125. Dan: that it gets in the way yeah, yeah, yeah, I think it's the practical realm, the practical realm is 120 to 140. And you know that people think better than other people, but they also make better decisions and they take better actions. I think that's probably the realm, and it's very interesting when they compare all the IQ tests of men and women. They have different curves. And so there's far more males below 100 than there are females in relationship to how many males. So a higher percentage of males are below 120 or below 100 and a much bigger percentage of males are above 140. And the women control the area between 100 and 140. I mean just statistically based on yeah, and so the idiots and the geniuses men have they struggle, that's funny, I had them. Dean: so, yeah, I, yeah, I did. Years ago as an adult, though, I did my IQ just for fun, to see what. See where I'm at, and it's always 140, and which was see where I'm at. I was 140, which was very superior intelligence, dan, they call it VVSI on the tip of the I knew that the moment I met you. That's so funny. Yeah, I don't know what that means. Dan: It was a good choice of restaurants. It was on Avenue Road. Dean: That's exactly right, yes, yeah, that's right. Yeah, boba, yeah, yeah, so funny. So I think that this I remember saying to you a few years ago. I remember somebody tweeting which I thought was funny. They were saying however bullish you are about AI and circa 2030, you are insufficiently bullish, is what they were saying, and I thought those words just struck me as funny. But now we're starting to see, like, because that was even before ai, that was before t came out, because that's really only it's. It'll be two years in november, right that we? got the very first, 30th, 30th of november well, the very first sorry, that's okay the very first taste of it. And look at how it's changed in two years. You can only imagine what it's going to be in 2030. Dan: But I don't see any real impact of it out in the world. I don't see any impact. Dean: Yeah, let's talk about that. It's not obvious. Dan: Yeah. Dean: I don't see anything. Dan: Yeah, my sense is that we're sort of in a tinkering stage right now and that you give AI to one person and they do something with it. You give it to another person and they do something different with it. You give it to a million people and a million people do a million different things with it, but I don't see any unity or focus to it whatsoever, any unity or focus to it whatsoever. And it's bothering the investment markets, like Goldman Sachs, the big investment bank, who they're sort of alert to trends in the market because that's how they make their money. They said that they're very disappointed that in two years there's been billions and billions and billions of dollars spent in corporations bringing in AI, but they don't see any results whatsoever yet. So I think it's. My sense is that it's having a great impact, but it's not measurable by standard economic standards. It's not measurable, it's invisible standards. Dean: It's not measurable, it's invisible, right, and I I wonder, like you know, I've been talking about and thinking about this. You know I almost liken it to the way when the iphone came out. We had all the capabilities that went with it, right, like the gyroscope and the geographic, you know, knowing where you are geographically and the accelerometer and the touch screen and all of those capabilities that it could do, and, of course, the first things that people did was make games that you could you know, the other thing is photography yeah photography really changed huh, and now you see, like yeah, because now the, but being able. The big difference now with the ai is the sort of generative creativity, the photography and the things. I was laughed. There was about several years ago when AI was first start of sort of really getting legs. Before GPT, there were just the micro capabilities that AI was using. There was a website, and still is called thispersondoesnotexistcom, and every time you push refresh on the thing it creates a new image, photo image of a person that is an amalgam of all of the photo. You know millions of photos, and so it just is infinitely combining characteristics and hair color, hairstyle, eye color, skin tone, facial features, all of that to make a unique person that does not exist. Those are now along with the. When you couple that with the capability now of creating video avatars, like the AI videos, that you can have them say your script you know in, and it looks like a real person doing those things and it's just. I think, as all these capabilities come together, it's going to be a lot like the app store, where people are going to corral these capabilities into a very specific outcome. You know that you can. You know that you can tap into. I mean what a time to be a creative right now, you know, in terms of having vision and being able to pair up with infinite capabilities. Dan: Yeah, it's kind of you know I mean, there's some interesting insights about that that you're still constrained by one thing, because that on the receiving end of all this, people can still only think about one thing at a time. Okay, and you know so, you're not going to speed up anybody's intelligence on the receiving end. You may speed up your intelligence on the grave, but you're not going to speed. As a matter of fact, you may be dumbing them down at the other end. But what I think it's going to do is big systems. I mean, one of the great big systems that's been created over the last probably 50, 60 years is air traffic control. So there's not been a commercial accident in the air. I think it. You know, it may be 15, 20 years, I don't know. The last time, two planes collided in the air Right, right Like a collision in the air. And there you know, if you go back to the 30s, 40s and 50s, there were quite a few, you know, fog or something and everything like that, and so I think it's going to be big systems, like big electrical systems. That's where you're going to see the impact. I don't think it's going to be at the individual level. I think it's going to be at the big system level, and my sense is the Israelis are doing a lot of this at the big system level and my sense is the Israelis are doing a lot of this. I think the Israelis and you know the precision bombing they're doing now is really quite extraordinary, like they killed the head of Hezbollah on Friday. Dean: I just saw that. I saw something about that. I didn't have a chance to dig in, but that guy yeah. Dan: And they? First of all, they phoned everybody in the neighborhood within 500 meters and they said get out within the next 20 minutes because we're going to be bombing some buildings. So they have everybody's phone number. like in Beirut and Lebanon, they've got everybody's text number and phone number and they just mail them and says you know, get out of your building because there's bombs coming, you know. And so it was colossal. They cleared a block. I mean, when you look at it's three buildings and there's nothing but rubble and everything like that, well, there are hundreds of people around there. I think two people got killed and you know 50, 50 were injured, but I think you know typically technology leaps ahead in warfare, you know 50-50, we're injured, but I think you know typically technology leaps ahead in warfare, you know that's number one. Number two is games, you know, and the gaming industry is probably using this extraordinarily quickly and you know, and other forms of entertainment, other forms of entertainment, that's where it happens. But yeah, I'm not seeing the big jump. You know, I hear, you know Peter Diamandis sends out this is going to happen. And then you extrapolate in a straight line Well, because they're IQ 120, you know, in five years is going to be IQ 180. But most humans with 180 IQ are pretty worthless yeah you know they can't change a tire. You know they have problems in practice, right exactly yeah, they become more impractical and it's not clear that, beyond a certain amount of it, that intelligence is that great an advantage? You know, I don't know, I'm not, you know I'm, don't know, I'm not, you know, I'm just not convinced. Yet I mean, I use, you know, perplexity, and you know I really like perplexity because it gives me nice answers to things. I'm interested in, but not once has anything I've done on perplexity actually entered into my work. Dean: Right, you know it's Stuart Bell who runs my 90-minute book team. You know we were having a conversation about it and you know they're integrating into the editing process some. Dan: AI. Dean: So the first two passes of editing are now AI. First two passes of editing are now AI and he was amazed actually at how good it is. Most of the time the editing process is reductive, meaning that there's less. You put in this many words and you come out with something less than that many words. But this past, the way they've got it going now is it actually is a little bit expansive and you come out with about 10 more words than what it was, but reads. But reads very, you know very easily. So so he's very impressed with the way that's gone and it happens in moments rather than days of going through a traditional editing process. That was always the biggest time constraint. Dan: Bottleneck is the editing process, but that means that you can only charge less for it. Time constraint, bottleneck is the editing process, you know. Dean: Yeah, but that means that you can only charge less for it. I mean, let me just pose a counter possibility. Wait a second now yeah, possibility. Dan: I had a lawyer once and he said everything went to hell in the legal industry when fax machines came in, and he was explaining this to me that he said it used to be that you'd go and have a meeting with the client and then you'd go back and he would grant you three or four days to make revisions and then you know, send it by courier and over yeah and he noticed that over the first two years of fax they expected the revisions to be back that day so if things speed up people's expectations. People's expectations jump to saying well, you know, you just ran that through the ai, so why should I pay you for? You know I would. It take you three minutes to do this, you know why should I but? You put yeah. So my sense is that there's an economic factor that doesn't increase when the speed increases. Actually, the economic factor decreases as the speed increases. You know it used to be that they gave you two weeks to come up with a. You know a script for a play. Now they want it back an hour after you've talked you know, because they say well, we're not. We know you're using the ai and so you know we expect it to happen sooner you watch. I mean, we'll just keep track of this on our podcast as we go over yeah, but once you have a tech, once you have a speedier technology, people's expectation of speed goes up to match what other evidence is there for that? Dean: what other analogs? Dan: well, fax machine, yeah, fax machines and an email. Yeah, email very definitely, but the world hasn't slowed down with faster technology. Dean: No. Dan: No, everything's gotten faster. It's like sugar. Dean: Yeah, sugar. Dan: Everything speeds up. Everything speeds up with sugar. Dean: Yes, exactly, I don't know. Dan: You know, all I know is, in my 50 years of being an entrepreneur, I don't feel I've ever been at a disadvantage by adjusting to technology slowly. Dean: Yeah, it's just I just see now, if you take the through line of where things are going. Like I was really kind of amazed by this couple on that Google Notebook podcast, Like just that as a capability is pretty amazing. You know, I think you know and you're seeing now, those AI, you know telephony things where you can talk to an AI. Dan: A lot of it is things in sales they're doing. Chris johnson yeah, chris johnson in prezone really has an amazing. It's a calling service yeah so he had 32 callers and now he's got five callers and that's a real noticeable thing. And the software and I he gave a an example is about a minute and a half of the caller calling a woman and she's got it. It's. She's got a slight accent I can't quite tell what the accent is, you know, and but she's very responsive. You know she's very responsive and their voice modulation goes up and down in response to the person who answers the phone call you know, and, as a matter of fact, he's the person who answered the phone sounded like a real deadhead. So we were about halfway through and I said to Chris. I said which one's the robot? I can't quite tell. Dean: Which one is the? Dan: robot. The person who answered the phone was just really dead. He was really monotonic and everything like that. Dean: But the caller. Dan: She says, oh well, she says you know. She says you indicated interest in finding out more what our company does. And I'm just calling to schedule where we can give you a little bit more information. I'm not the person who does that. I'm just going to set up a meeting where someone can talk to you and it won't last more than 10 minutes, but they're really experts, and so I'm looking at the schedule for tomorrow and I've got 10 o'clock and I've got 3 o'clock. Would one of them be useful for you? He said something like 3 o'clock and I've got three o'clock. Would one of them be useful for you? He said you know something like three o'clock. He says, good, I'll put you in there. And he said you know, we just want to give you the kind of information that would indicate if you want to go further in that and everything like that. So thanks a lot for this and it was really good. But that that AI program can make 25,000 calls a minute. Dean: That's crazy isn't it? Dan: In other words, if people answered the phone as a result of sending this out, you could have 1,000 people talking at the same time. Now, I see that as a real breakthrough. Dean: Yeah, agreed, I mean that's kind of ridiculous. but yeah you think about that? I you know, when I started out in real estate I would do. I was making a hundred cold calls a day, but I was doing a survey. Was my, was my approach right? So I was saying the same thing. My idea was that I was going to call through the phone book for Georgetown, but I didn't want to, and then I would make a record of I had little or D, and I would only, of course, then follow up with the ones who were willing, happy and had a potential need in the future. That was my game plan and I would make these calls. I was just thinking now how easy it would be for an AI to do that now, like I would just call people. I'd say hey, mr Sullivan, it's Dean Jackson calling from Royal LePage. We're doing a quick area market survey. I wonder if you have a minute to be included, and most of the time they'd say no, or sometimes they'd say yes. But even if they said no, or I would just say it's just five questions that take one minute, I promise, and most people would go along with that and then I would just ask them have you lived in Georgetown for more than five years and how many years in your current house and how'd you happen to choose Georgetown? And then, if you were to move, would you stay within Georgetown or would you move out of the area? And then, whatever they said, I said when would that be? When would that be? That was the punchline of the whole thing and it was so. You know, it was so amazing, but I could you imagine making 25 000 of those calls in one minute. You call george, every household in geor, those calls in one minute. You call every household in Georgetown in one minute and identify all the people who were, because I could imagine an AI saying having that exact interaction that I just shared with you, right? Oh yeah, just the yeah, we're just doing an area market survey. Wonder if you'd have a minute. It's just five questions, one minute, I promise, and then go right into it. I mean that's pretty amazing. You know, if that's a possibility, that's a pretty. Dan: Well, I think you know. I mean, here's where you're. You know we're at the crawling stage with it, but again it all depends on whether people answer the phone or not, right? Dean: We're finding about a third. So we've got a lot of our realtors and others are, you know, following up with people who request books. So when they dial about a third of the people will answer the phone. Dan: Basically you just never reach me. But yeah, my sense about this is that there's very definitely an increase in quantity and I'm not convinced yet that there's an increase in quality, you know right. Right, you know quality of experience and so, for example, you know quality of experience and so, for example, what Hamish McDonald was sending me had to do with the piece of legislation, because there's something that they want to do and it requires following the rules of government ministry. But it was a little too cheerful and enthusiastic. I found the couple's talk. There would be no negatives in it. And I've never had any experience with government that didn't have a negative in it. So, from a possibility. Dean: I wonder if you could have. I wonder if you could, you know, prompt one person to take the positive one, to take the negative or debate it. Dan: You know, debate fun to take the negative or debate it. Yeah, you know, debate could be, you know, yeah, but my, my sense is that we get better at spotting dishonesty. You know like yeah, my sense, I think one of the like I. I have people who use ai all the time and you know, and they send me something and I read it and then we have a discussion over the over Zoom usually, and I'll say I didn't quite get it from what you wrote. There was something missing from. So I'm just going to ask you a whole bunch of questions like content wise. But the context is the real. You know, context is hard to grasp unless you're telling the truth, you know, and the reason is because you have to be touching about 10 different points, and one of the things I find with perplexity the AI is I've got this sort of way of approaching and perplexity always has to tell me 10 things about the subject I'm interested in. Okay, so 10 things. For example, I asked, I put in 10 reasons why evs are not being adopted as quickly as was predicted okay and 10 and phew, 10 of them, and you could see that each of them was a little bit of a game stopper. But when you put all 10 of them together it really gave you a sense of why there's a lot of late nights in the EV world right now, trying to figure out why things aren't happening as fast as they could be. So that's a contextual answer. It's not just, and what I've discovered from working with perplexity is there's no reason. There's no one reason for anything in the world. There's always at least 10 reasons why something happens or why something doesn't happen, and everything else. Dean: Yeah. Dan: I'm being educated. I'm being educated, but it's just something that's developed in the relationship between me and the AI. You know, because if you say what are the reasons why AI is not or E-MAT being adopted as quickly as we thought, I think the answer that came back would be very different from my tell me 10 reasons, because it just does what you ask it to do. That's exactly it. Dean: All of it has to. You have to have somebody driving. Yeah, holy cow, it's top of the hour. Dan, that's so funny. I put up a post on Facebook today about just before we got. I told you, ai makes things happen faster it really does just even our real life conversation when you talk about AI, the hour just speeds by. Dan: It really does anyway. Yeah well, you know it's a forever subject because we're going to be with it from now on. Dean: I think that's true, yeah. Yeah, love it All right. Well, you have a great day, all right, and I will talk to you next week. Okay, Thanks, Bye.

For professionals in any industry, focusing on delivering value for others is a powerful way to strengthen relationships and improve business success. However, determining how to best meet the needs of your potential clients requires tuning in to their pain points, striving to build genuine connection, and being willing to give more than you take.  Joe Polish is the founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. He's been featured in Inc, Fortune, Forbes, and other leading publications, and he hosts three of the top-ranked marketing and business podcasts, including I Love Marketing, 10x Talk, and Genius Network. He is the author of several books, including “Life Gives to the Giver” and “What's in It for Them?” In Episode 217 of The Mindset Game® podcast, Joe discusses the following: How understanding the integral human need for connection can enhance both your quality of life and your business, as well as specific tips for fostering genuine connection Why it's important to recognize that not only is pain inevitable in life, but that seeking to alleviate the pain that you and others experience can be a source of opportunity  Three simple “pain detective” questions that can help guide your journey in life and in business To download a free copy of Joe's book, “Life Gives to the Giver,” visit https://joesfreebook.com. To learn more about Genius Network, visit https://geniusnetwork.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe or leave a review, please visit https://apple.co/3oAnR8I.    

In this episode of "Unreasonable Health," Regan Archibald welcomes Jennifer Hudye, visionary founder of Vision Driven, to share her expertise on crafting a vivid vision for your life and business. Jennifer's vivid vision process has helped over 3,000 entrepreneurs, including high-profile clients like Tony Robbins and Joe Polish, achieve their goals. She discusses her personal journey, the importance of setting clear intentions, and how to align with your vision without being overly attached to outcomes. Learn how to harness the power of imagination, overcome common vision blocks, and accelerate the manifestation of your dreams. 

In this episode of Welcome to Cloudlandia, I share my experiences living in hurricane-prone areas, focusing on the looming threat of Hurricane Milton in Florida. We delve into how such natural disasters test our resilience, drawing parallels with historical floods in Ohio. These experiences serve as a backdrop for discussing the broader theme of adaptation and change. We explore the Strategic Coach framework's Free Zone concept, which redefines retirement as a time for continuous growth, fueled by innovation and technology. I express skepticism about Artificial General Intelligence, instead advocating for real-world applications of AI that enhance learning and productivity. The episode also dives into marketing strategies in the digital age, highlighting the Profit Activator Scorecard and AI tools like Perplexity and Google's Notebook. These tools help us identify gaps and enrich our marketing approaches, as illustrated through collaborations with Joe Polish and Dr. Cherie Ong. Our discussion extends to AI's role in creative and analytical tasks, showcasing how tools like Perplexity can generate insights and drive innovative conversations. We reflect on how these technologies can transform marketing strategies and enhance our understanding of complex topics. SHOW HIGHLIGHTS We discuss the impact of hurricanes and tornadoes, focusing on Hurricane Milton's impending threat to Florida, and share personal experiences living in hurricane-prone areas. We reflect on the resilience required to recover from natural disasters, drawing parallels to historical floods in Ohio and emphasizing how modern media amplifies the perception of storm severity. Devlin describes the Strategic Coach framework's Free Zone concept, highlighting its role in extending entrepreneurial lifetimes and promoting continuous personal and team development. We express skepticism about Artificial General Intelligence, advocating instead for the use of AI in specific, real-world applications to drive innovation and growth. Stuart explores the Profit Activator Scorecard, detailing how to leverage its results to enhance marketing strategies and fill gaps in reaching target audiences. We examine the application of AI tools like Perplexity and Google's Notebook in generating fresh perspectives and enriching marketing conversations. Devlin introduces a new AI tool, "How You're Always Luckier," and discusses its use in generating insights into entrepreneurial luck and societal trends. We compare the capabilities of AI tools like Perplexity and Google Notebook, highlighting their potential uses in strategic planning and productivity enhancement. Stuart shares insights into using AI-generated conversations to gain new perspectives on marketing strategies, illustrating with examples from collaborations with Joe Polish and Dr. Cherie Ong. We discuss personal plans and upcoming travel, setting homework assignments to further explore AI tools and reconnect in future episodes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Well, well, well, didn't even get to the course. Dan: Yeah, Mr Jackson. How are you, sir? So you were lucky with that hurricane, but you may get the next one. Dean: Holy cow, dan, this is exactly what I talk about with the week before we get the big red arrow, you know, the buzzsaw building in the Gulf and this one, if you take the track, of course, the cone, the probable cone right now and for anybody listening, we're talking about what will become Hurricane Milton, right on the heels of Hurricane Helene, is projected to go right over Tampa, to go right over Tampa, and if you take the red line in the center of the cone, the projected path is literally about a mile from my house, right through the Four Seasons, valhalla. Yeah, so, I don't know. I may hightail it to Chicago or something. Dan: You may have to move from one side of your garden to the other. Dean: That's right. No, this is. Yeah, this will be. This could be like direct path type of stuff. And, of course, the poor. You know people in Tampa and St Petersburg and Sarasota. Dan: They got, they always get it worse, absolutely. Dean: But this last one was, you know, crazy amounts of flooding, and that was not even that, was just the outskirts of a lane. This one is projected to make landfall right in Tampa. Dan: So I don't know. Dean: I don't know, but it's good, you know, to know the. It's good to know what's there. Dan: Yeah, and have forewarning. Dean: Yeah, exactly, you're on high ground in Florida. Dan: Right, You're on high ground in Florida. You're at least 10 feet above sea level, aren't you? Dean: I looked the other time, one of the times we were talking I looked and I'm actually at 150 feet above sea level, so like oh, you're like on Mount Everest in Florida, that's exactly right. Yeah, that's exactly right. Still I may, it's part of life though. You know, I mean, I tell people. Dan: It's part of life. I remember growing up in Ohio. I was in the north of Ohio, but Ohio River comes under the entire state from east to west and they had tremendous floods and there were people in my first 18 years living at home with my parents. I bet they got flooded out five, six times. You know where their houses would be gone and everything else. Yeah, you know, flood passes by, they rebuild and they go on with life and you know I mean the two things that the US Generally the US has great climate, has great weather. Dean: Yeah. Dan: But it's got a couple of things though Storms from the Gulf of Mexico or from the ocean, you know, from the way of Bahamas. You know, like out in the it comes from the east to the west, but usually it comes from south to northeast. I guess this would be south to east-north-east. It kind of rises a bit after it goes through Tampa right. Dean: Yeah, that's right. Dan: And the other thing is the tornadoes, which are largely unique to the United States. Largely unique to the United States, and it's because of the warm Gulf Gulf of Mexico, cold north, coming from Canada, and then they collide and they start creating a circle. And then they hit the mountains on the west and then they start coming east and Ohio doesn't get them that much. We never get the effects of the hurricanes. I mean by then it's petered out by the time it gets up to Ohio but the tornadoes are different because it's a flat, generally a flat geography in the north. It's where two roads meet. That's about six miles from where I grew up and they had like a church, a general store and a trailer park and three times when I was growing up the tornado hit the trailer park, didn't hit the church, didn't hit the general store. Oh, man Didn't hit, the church didn't hit the general story, oh man, and I said you know it's like a red flag for a bull. You know I mean you're just asking for trouble if you live in a trailer park, but I'm sure that you know people with manufactured homes really got a hard hit in North Carolina. Hard hit in North. Dean: Carolina, I can't even imagine, like Norman I mean yeah. Norman in South Carolina. Tech. That is the power company they're said we're estimating that power will be restored in four to five weeks. Yeah, I mean wild huh. Dan: Yeah. Dean: I mean so amazing, you know that's. I just can't even imagine like your whole, you know your whole uh town being cut off, like there's some of those things in the mountain roads in north carolina. You know in the mountains there that the only way to get to them is through this one road going up around the mountain, and if that washes out which it has I just wonder like how long the how long it's gonna take to rebuild everything it's gonna take a long time. Dan: Yeah, some of it, not at all, probably. I mean, there's probably some small hamlets that they just leave, you know they'll just leave you know anyway, but anyway it's really interesting the I mean every once in a while you get a really severe storm, which this one was. But you know, it's how people don't really understand population, that I mean. There were worse storms as far as people dying in the early part of the 20th century. Far more people got killed. I think there was a famous one in Texas, which. I think it was a couple of thousand people died. You know this one. But people don't realize. When there's a lot more people and a lot more houses, the storm seems more severe, because there's more damage, there's, you know, more wreckage, and plus there's television and there's well, that's what they're saying. Dean: Back in a hundred years ago, you had to depend on somebody's big toe swelling to get there's a storm coming yeah, there was a tornado. Dan: I think there was a tornado, I think it was in the 20s, 1920s and it went over three states. I think it's sort of like Nebraska, that area, you know, the real. Midwest, but it was clocked at close to 80 miles an hour and it stayed on the ground for three states. It didn't jump up, it just stayed on the and it really. I mean it just destroyed towns in its path and the way they know how fast it was going was the report in from the telegraph offices as it was going north. Yeah, funny, as long as you weren't there. Dean: Yeah, holy cow Anyway. Dan: I was just working on a new thinking tool. Dean: I'd like to hear all about that, yeah and actually two of them. Dan: I finished one and I'm starting another one today, and the first tool is called Strengthening your Strengths, and I happen to think that this is the number one entrepreneurial skill. Dean: Tell me all about it. Strengthening your strength sounds like something I would be completely interested in doing. Dan: Yeah, the other one's called how you're always luckier. Yeah, okay, so you got two tools. You got two tools in mind. Dean: Okay, we're going to talk about strengthening your strength. Yeah, the two tools in mind, I've got them. Dan: Talk about strengthening your strength, yeah, and then you categorize them what's your best strength right now? In other words, if you took a look at where you are right now, what's your best strength? And so mine, the number one, is just my teamwork with bats. You know, which goes back 40 years. That's my number one strength, okay. Number two is the team that we have our unique ability team, and number three is the entrepreneurs that I get to work with. Yeah, okay, and so, as you can see the way I'm laying it out, it's me and something outside of me. My biggest strength is that I'm 50% of the deal but there's another 50% of Babs in the team. And I have others, I have others, but those would be the top three. And then over on the right-hand side, is 12 strengthening. In other words, which are the ones that you would strengthen over the next 12 months? It's very interesting. It's a very interesting. The insights that come out. You know, because it's your strengths, are far more than you. Your strength is your connection to other, in collaboration with other people. Dean: Yeah, got it, I do. Dan: And then you know there's a lot of thinking, there's insights. You brainstorm in both of them and then you pick the top. You pick the top three. Dean: So how would you think about the? How would you think about your 12 month improvement in your strength of collaboration with? Dan: BabAPS yeah. So, the big thing right now is our clinics. You know, I mean it's a great teamwork and we want it to last a lot longer into the future. So the work that we do with David Hasse and Nashville will be going down in a couple of weeks. Dean: Your joint longevity project right? Yeah, Well, he's got. Dan: You know, I mean, he's got the full medical every 90 days. And then what needs to be adjusted. You know what's really working, what's not really working. So we get a full blood panel, top to bottom, for every 90 days. And then he creates a whole supplement things we take four times a day. And there's all sorts of adjustments every 90 days. And then the second one is the clinic in Buenos Aires that we will be going down again in November. And that's the stem cells. So yeah, so I mean we're good with each other on all levels, but it's keeping both of us healthy and fit. Dean: Yeah, keeping the racehorse healthy right. Dan: Keeping the races coming yeah exactly Right, right, right yeah. And then the team, the big thing is going to. We're going to make the four by four tool. So we just created the new book which you got. You came to your free zone, so casting that hiring, and we're going to make it every quarter. Every team member upgrades their own 4x4 and talks with their team about it, and the team leaders talk to Babs about it what they're doing. And just do this and get better at it, quarter by quarter, and I think that's going to really strengthen, really strengthen. You know, I mean our main capability and the third one with the entrepreneurs. The big thing my goal 20 years in the future is that the entire strategic coach program, all three levels, is in fact the free zone, and what we're doing now is that we're showing that every tool say, for example, the very first tool when people start coach is the lifetime extender, and that gives you a free zone, because the moment that you extend your life and have 20, 30, 50 extra years you weren't planning on. Yes, yeah, but the way you're looking at it is a free zone. Nobody else is looking at it this way and I already have proof after 30 years. So the lifetime extender has been there for 30 years, so the lifetime extender has been there for 30 years and I have proof now that I would say, on average, entrepreneurs are extending their working lifetime by probably 15 years as a result of that thinking exercise. Yeah, you know where they might be checking out at 60 or 65, know where they might be checking out at 60 or 65. Dean: Uh, they're pushing through to 80. So, yeah, it's very, it's really interesting to see just you know, being surrounded by your people in in strategic coach specifically, that are nobody's thinking about retirement, nobody's thinking about retirement, nobody's thinking about winding down or anything. You know, I think that's all part of you being the lead. You know the lead example the lead dog, the lead dog, exactly Moving into your ninth decade here with an aspiration to outperform your 70s, which was your greatest decade right. Dan: So that's on every level. Yeah, I would say, if you took any entrepreneurial gathering in the world, you know other programs or other associations and had the sort of the demographic mix that's the same as strategic coach, in other words, from, generally speaking, from your 30s to your 60s, generally, I mean that's where the majority of our clients would be. Strategic coach would be the only one where the word retirement is not used. Nobody ever talks about retirement Right exactly, and that's a free zone? Dean: Yeah, yeah, for sure. It's so great to watch too, to see just your momentum. I always tell you too, but I always tell people you're like the ghost of Christmas. Future 22 years ahead of me the ghost of Christmas future 22 years ahead of me, you know it's like you know, because I just love. It's so inspiring to me to see that you know, because a lot of times you start to think, okay, I'm 58 now and you know 60 is approaching, but then that's still. You know even the conversations that we've had about the. You know 60s approaching, but then that's still. You know even the conversations that we've had about the. You know 20 years now, if you take a 25 year framework and start another at 60, kind of thing, that's yeah, it's wide open fields, you know, and where we're where we are now. Who even knows? I had my mind blown the other day. I don't know whether you've seen or heard any examples of the Google Notebook. Dan: Yeah, a couple of our team members are working with it. I mean, they introduced it to me, I didn't introduce it to them. Yeah, I think it's. You know, I haven't tried it yet, but I think within the next quarter I will. I'll try it and it seems to me that it's a lot better format than having a chat bot that you ask questions you ask questions for sure. Dean: Yeah, I mean I heard for sure. Dan: Yeah, I mean, I heard, you know, I heard an example where they were taking apart, you know, a topic and they were just talking to each other and I found it more informative and more, what I would say stimulating to listen to the back and forth conversation than if I was asking a question or it was asking me a question. I just think it's a better format for bringing out the essence of three topic. Dean: And Dan. The realness of the voices and the inflection and the talking a little bit over each other, the interaction and the laughing and the jokes, like it blew my mind Like nothing I've ever seen Zero, I mean, it was just there. Every time I forward it to somebody, they're literally like you can't believe that this is AI, that this is not two humans talking right now and I just think I also read that, on the scale of things, we are at level two right now, on our way to level five, which is the AGI, you know, pinnacle or whatever, the super intelligence. Dan: So if you imagine that, you know how can I bring that up, Because I'm a firm, complete, total non-believer that there's such a thing as AGI. Okay, and the reason is because all intelligence is specific, it's all specific and there is. I mean, we've already created the agi. It's called god, you know, and it's been around for a long time yeah, no, but the whole point is not. I mean it would be meaningless because nobody would use AGI. Dean: What does AGI stand for? Dan: Well, it's Artificial General Intelligence. General Intelligence yeah right, yeah, but there is no general intelligence, there's just specific intelligence. It's just your interaction with something which stimulates your intelligence. Dean: You know, that's it, I mean. Dan: I have squirrels in the yard. You know, in Toronto I'm in Chicago today, but in Toronto we've got squirrels, we've got lots of oak trees and I just watch them. And you know, when it comes to acorns, my intelligence doesn't compare to what a squirrel can do with acorns. You know. They can go up the tree, they can shake a branch. Ten acorns come down. They come down, they gather them up. They got ten different. I have no comprehension how they do what they do. That's specific intelligence. Dean: Squirrel has specific intelligence. Dan: The oak trees have intelligence, no-transcript thing by talking yes, yeah anyway, but I love you know, and I think the terms of you know of applying iq to artificial intelligence is kind of meaningless Right. Because it's somehow that our intelligence and computer intelligence is the same thing going on, and I just don't think it is. Yeah, I think it's completely different. I think it's really fast computing. Dean: Yes, yeah. Dan: So that's my take on it. Dean: Yeah, so that's my take on it, yeah, but if that's, I mean if you, there's something happening and it is evolving, and we're two, you know, a month shy, six weeks shy, of it being two years old since chat GPT first came on the scene in November of 22. And so you'd think, if, just for context, if whatever level of amazement we're at right now is a two on a scale of five, whether we're calling five AGI or whatever, it is just the advance, the directional advance, is pretty, as they say, indistinguishable from magic you know. Dan: Yeah, question is what are you doing? What are you using it for? That's my question. Dean: I don't know what I'm using it for, like I'm really not. You know, that's the. I just have conversations sometimes with my juniper voice and I just recently switched to a British lady. You can switch the voices that you have the conversations with and I'm just kind of sitting with in my mind here. I think we're all woefully under utilizing it. You know like I think we're just to know, yeah. Dan: Yeah Well, I don't think we're underusing that, we just haven't found the use for it yeah, that's true. Well, that's true, that's true it's like there's some ideal use of it, but there isn't any ideal use search, too. Dean: I just look at it as like what would I, how would I treat it or what would I do if I personified it? You know, like I've been imagining Juniper being a real person and you know sitting beside me. Dan: Let's take the eight profit activators. Activators yeah. So, activators you've done complete walkthroughs of each of the activators. Dean: Yes, I have. Dan: Okay, take activator number one. What's activator number one? Dean: Select single target market Okay. Dan: Run it through Google Notebook and see what conversation comes out of it. Dean: Yeah. Dan: Okay, and then what do you learn? Dean Jackson, creator of the first, you know, the first activator. What are you learning there? My feeling is the first time you do it, you'll see all. I guess. Dean: If I imagine that the capability of me, you know, documenting, like you know you've heard the things of, you know like is everything you know written down somewhere. That's really what it comes down to right is if I were to convey, If I were to convey everything that I know about the, about the profit activators, into this language model, what I would love for it to be able to you know, take, do what I do in a way that it's doing the question asking. You know, like I think most of the things that I've seen so far are training up a language model, like loading up a language model but then saying isn't this great, Go ahead, ask it anything, but you've got to you and I talked about that. You've got to have batteries included. You know, you've got to be the one that now you're limited by your, your ability to ask the right questions, to draw it out, and I think it would be infinitely more valuable if we could train it to ask you questions, like I would ask you questions to see where the opportunity is within the profit activator. So I have a thing that I do called a 50-minute marketing sprint, and I basically go through the eight profit activators before, during, after we overlay it on your business and I teach people how to kind of think, how to divide their business into those categories, how to recognize what the driving you know metrics are for each of those and see where the opportunity is. And then, once you know, even with the we have the profit activator score card, using your scorecard model of the you know each of the eight that I think being able to interpret what somebody needs from that like if somebody's a four on profit activator number two, which is compel prospects to call you but they want to be a 12, that would be intelligent enough to say hey, Dan, it looks like you are. Say hey, Dan, it looks like you are. I mean, what we always say to people with the scorecards is you know, I'm looking for people who are clear on Profit Activator 1. They know who they want to attract and they're high on Profit Activator 5, which is deliver a dream come true experience for your prospects. But then they dip down in Profit Activator 2 and Profit Activator 4, which are, you know, compel your prospects to call you and make compelling offers. So I can help people bridge that gap If you know who you want and you can get them great results. Let's do this, let's take some, let's see how we can compel people to call you? Dan: Yeah, I think you're a week away. What I mean? A week away, actually two weeks. We're traveling next Sunday, but two weeks away, I think you're two weeks away from us having a conversation about your first experience of taking you know, creating a transcript for yourself and you can just walk through Profit Activator number one and then it's transcribed and then feed it into the notebook and it'll take it apart and create a conversation between two people. And then you get the recording back and you listen to it and it will take it apart and create a conversation between two people. And then you get the recording back and you listen to it. I bet you'll be very what I would say stimulated by the conversation that comes out and you'll learn three or four new things about how to explain profit activator number one. Dean: It's crazy. Dan: I mean, we did, I'm just telling you how I would approach it, and Hamish McDonald is doing it. I'm going to ask him. The book that we're writing right now, the first chapter, we have the transcript from it the recording. He'll just run it through and send me back for the recording. Okay, and see, I've got a smart human between me and the technology I'm just pointing out my approach to technology period I always have a smart human between you and the technology, but I'll get back to recording and I can listen to it. Okay, and yeah, I love that. I think you'll be, I think you'll be stimulated, I think I'll be stimulated. We can have a nice conversation about what our experiences were. Yeah, We've got an assignment for the next podcast. Dean: Wow, joe Polish and I, we did a Zoom this week with Cherie Dr Cherie Ong, joe's girlfriend, who's a vaginal plastic surgeon, and so we were talking about some marketing things for her and we went, so we did the Zoom. Joe had the honor transcript of the put it into that Google notebook. Transcript of the put it into that google notebook, and to hear this conversation about the conversation that we had was just, it was amazing. I mean, it really was. Dan: Yeah, it was, it's just something yeah, yeah, I mean, I have about you know not what you're talking about, but a different ai experience is every day I have two or three things that just occur to me and where I might have gone to google before I go to perplexity yeah, because google is a search and google is a search engine and perplexity is an answer engine, and there's a big difference between answers and searches. Okay, yeah, and yeah, I did one, because I'm creating this new tool which is called. We haven't talked about that yet, but how you're always luckier is the name of the tool. Okay, so I put in a perplexity 10 significant ways that successful entrepreneurs consider themselves lucky. That's my prompt for and five seconds later I had yeah, and it was useful. It was very useful. Like you know, they're very alert and curious about possible opportunities. You know they're very alert and curious about possible opportunities. That's one way that you know that entrepreneurs prepare themselves for luck. Ok, they have connections with you know creative people. They have connections with creative. So there's 10 of them, you know 10 of them, and I said that's very gratifying. I found that very gratifying, and I also have the suspicion that my prompts are sort of unique, so I'm getting a whole set of unique answers back. Okay, so there was another one. There's this general narrative out there that, because of the political polarization in the United States, that we were on the brink of civil war, and I said perplexity, give me 10 reasons why, in the midst of this political polarization, in 2024, there won't be a second civil war. Five seconds later I got the answer and they were all very plausible. There's absolutely almost nothing in common between 2024 and 1860. You see, it's just news media people with probably too much college education creating new theories. And you realize that, when it comes to getting things done outside of government, the United States is basically going on as normal. It's just things are being sold, things are being created, things are being shipped new ideas are being explored and everything like that. So, I've got this relationship with perplexity, that any topic comes along, I says perplexity, tell me 10 things about this, and then I get my 10 things back. So I've got a new book. One of the new quarterly books is coming up. Dean: It's the 10 reasons for anything. I like that. Dan: Yeah, and that is that anything you can mention. There's probably 10 reasons for it Maybe 100 reasons, but there's at least 10 reasons. You know 10 reasons why Dean Jackson and Dan Sullivan like talking to each other. Right, I bet there's 10. Dean: At least yeah. Did you ask the follow-up question? Dan? Did you ask the question of what are 10 reasons that there might be a civil war? Dan: I would, but I'm not looking for that. Dean: Right, right, right. I just wonder if they can build the argument the other way too. Dan: Oh, sure, sure sure, although perplexity is kind of, I haven't noticed any real bias yet. I've been working with it for six months and I haven't noticed any bias. They simply answer your prompt on the basis of what you wanted to explore and it explores it. But I wouldn't be interested in 10 reasons why there might be a civil war. Dean: Right but. Dan: I think perplexity would come back and say I'm sorry, but my information doesn't allow me to actually explain that Right. Yeah, it does not compute. Yeah, and you know, a couple of times it's come back and say there just isn't enough bases to support. You know the answer that you're looking for. Dean: Right, right, right. Do you use chat GPT for anything different than? Dan: what you use. Dean: Never used it oh okay so you use perplexity as the main thing right, that's it yeah. I'm a monogamous guy. Dan: I'm a monogamous guy. You want to? Dean: have that. Dan: Why would I have two? Dean: I mean, it's like having two wives. You want to grant someone a monopoly right, yeah, and then go deep with it. Dan: Then get really good at that. One thing I'll use this. I'll use the Google notebook, but I won't be the one doing it. Somebody else is going to be doing it for me. Dean: Yes, exactly Me too, that's, I've got Glenn doing that and that's really it's pretty amazing. We're right now on the thing of Okay, we have homework, we have homework. I'll get it done you get it done. Okay, and then? Dan: we'll talk about our. We'll talk about our results. Dean: Yes. Dan: We'll have as a matter of fact fact, we'll get them back and you can send me yours and I'll send you. Know, you just send the link and I'll send the link to mine and you can. Yes, I'll listen to yours, you'll listen to mine, and then we'll have a roaring conversation now. Dean: So what was the question? You wanted me to ask it again. So I'm feeding in Profit Activator 1 and then just seeing what the conversation is. Dan: Right yeah. What is the Google notebook conversation related to? Dean: I think what I'll do is I'll do the 50-minute marketing sprint and see what they say. I think that'll be amazing, yes. Dan: Yeah. Dean: That's pretty smart, you know I think it's not named properly. Dan: Google Notebook. I don't think it's named properly. It should be called the eavesdropping. Dean: Yes, exactly. Dan: No, I mean, wouldn't you like over here two people talking about Dean Jackson's? Dean: This is what's amazing is to hear them. Dan: You're eavesdropping on two very positive people talking in an excited way about your thinking. I mean, who wouldn't want to eavesdrop on that? Dean: Yeah, so, joe, I loaded up episode one of the I Love Marketing podcast and it came back. I mean it was so great to tell the. It was telling the story, so we do a deep dive. It's a conversation between two giants in the marketing world. Dean and Joe, two giants in the marketing world Dean and Joe and they're telling the stories about how they got started and how their earliest jobs really led the foundation. I mean to hear these things talking about it like they're just kind of enthusiastically. Dan: You know, can I tell you something? I think this is the end of social media at the intelligent level, the whole point of social media from the standpoint of Mark Zuckerberg, or anybody else that they've got your attention. This takes your attention away from them. This takes your attention away from them. This takes your attention away from them. Yeah, I mean, I've never been on social media, but I have observed that you're giving your attention away to somebody else. Okay, yes, yes, and with that, you're returning your attention to what's interesting to you. Yeah, you've just created something that's unique, okay. So, Dean takes Profit Activator number one, puts it into Google Notebook Okay, and it comes back with a totally uniquely produced conversation between two AI voices, strictly on Dean's thinking. My feeling is you've returned your attention. I think you've returned your attention to yourself. Dean: I think you're right and it's funny because we're going to take that now, take that conversation that they had and put it through another AI that will create supporting video. I've had this idea of doing the I Love Marketing podcast, which was my idea was to go back to the first 100 episodes and do a commentary on them, but I think that it might be fascinating to do you know, I love marketing AI to have the Google notebook do their summary on each of the first 100 episodes. It really is a really good 10 minute. 10 minute deep dive, as they say. Dan: Yeah, well, it's you know, to me it's really but I think what if you choose to apply this in a way that's beneficial to yourself? Dean: Yeah. Dan: I think you want your own thinking coming back at you, being discussed by two other people. Dean: Yeah that's. I love that. I really do. Like you're absolutely right, it's so. Yeah, it's a moving sidewalk for sure. Like it's definitely a catalyst for connective thinking, you know, to then have a conversation, yeah yeah, but anyway, it's really. Dan: I think it's really neat. You know, one thing that really occurs to me is the wow factor that everybody's talking about. Gee, it's just like human with a high IQ. No, it isn't. It's just a further advancement of technology. Dean: That's all it is. We've been living this. Dan: We've been living this. Humans have been living this forever. This is just a new extension of technology. Dean: It isn't magical. Dan: It isn't human, you know, it's just technological. I had a lot of religion when I was a kid and I can tell when other people are starting to get religious with technology. Dean: Uh-huh right. Dan: I said, you know, when people don't have religion as children, they tend to try to create it out of other experience when they get older. Dean: Yeah, that's true. So you have a. You got a big week this week coming. Dan: No, I just have one. I have a free zone on. Tuesday and I'm starting my next. I'm just starting my next round of connector calls. Dean: Okay, yeah, I'll have to look at the calendar when our next connector call is and get on board. Dan: Well, not free zone, but I have a 10 times connector call at 1030 your time tomorrow morning. Oh, okay, yeah. And this is where I'm testing out strengthening your strengths for the first time. Dean: Okay, oh, that's why it's hot off the press. Well, I mean I. There's a greater than zero percent chance that I might fly up to chicago for to get out of here. Dan: So we'll see when's it supposed to hit tampa? Dean: well, tuesday, wednesday, will be the peak fall, so we'll see it it supposed to hit Tampa. When's it supposed to hit Tampa? Well, tuesday, wednesday will be the peak fall, so we'll see it's supposed to. You know, form more, get more structure and stuff today, so they'll see what the expected path is and stuff. It could go further north or south, or it could fizzle out. You never know. Dan: Yeah, yeah. The news media loves this stuff, you know. So drama, you know, and they've got a narrative going now. These are the worst hurricanes in American history. I said no, they're just hitting more populated areas. Dean: Oh man Well now you know the whole conspiracy, now that is, that was enhanced hurricane, that they manipulated the weather, dan, and pushed it yeah, to North Carolina because they want. It just so happens that all these mountain towns. Dan: They want a lot of people not voting Republican. Dean: Well, they want the lithium underneath there. The mountain areas there sit on the highest concentrations of lithium in the world. Dan: We're talking real conspiracy here. Dean: Oh, yeah, yeah, no, that's exactly it. We're talking about like weaponized weather, to shut down, to make Asheville the next smart city. Dan: And I'll tell you something that there is actually something unique about North Carolina, that the finest quartz in the world that go into microchips, the finest quartz comes from one town in North Carolina. Dean: Yeah, I mean in the world. Dan: I'm talking. Well, this is not lithium, it's quartz, I mean maybe there's also lithium there, it's the same thing, yeah. But that town's been going for 30, 40 years, you know and everything else else. But it's really interesting that the finest grade quartz just comes from a mountain in one little town in north carolina, I think that's an interesting fact, it's proof of rule number three that's so funny, it's true. Number three is rule number three is there are no rules, no rules, no. Life's not fair. Dean: Life's not fair, right, sorry, right. Everything is made up, nobody's in charge and life isn't fair, that's right. Dan: Yeah, yeah, yeah. So yeah, you get those down pat and you know, you know, and life gets real simple. Dean: Yeah, absolutely, absolutely. I love it simple. Dan: Yeah, absolutely, absolutely I love it. Do you know the american one dollar bill, the left hand side of the american, backside you? Know, it's got the pyramid. Huh got one there I don't have paper bill I don't know. Dean: I don't think I have paper bill. No, I don't have one. Dan: I have lots. I have ATMs in my closet. I have ATMs in shoe boxes. I've got ATMs in the freezer compartment. I always have cash, but that's very interesting. But you see the pyramid there. That's the three rules. Dean: Oh, it's made up. Dan: Everything's made up. Everything's made up. That's one side of the pyramid. The other side to that second side, nobody's in charge. And number three is life's not fair. Dean: And if you get that, you're a happy American. And the I is. We're always watching. Dan: Yeah, yeah, yeah, yeah, see if you've been good or bad, that's exactly right. Dean: That's exactly right, yeah. Dan: I love it Well anyway, we both have assignments. Dean: I'm excited about that. Dan: First thing tomorrow morning and it'll be really interesting. But I'll just go to Hamish, because Hamish is playing with it already and it's really great. And yeah, this is a neat site. We can have our listeners out there do the same thing, you know. Dean: I love it. Dan: I'm going to go to Perplexity and say tell me the 10 most important things about Google Notebook. Oh, very good yeah I like that Because I bet perplexity has a better notion of what it does than Google does. Dean: I wonder if perplexity I'm going to ask perplexity give me the top 10 things or top 10 ways I should be using you, the top 10 ways you could be useful to me. Dan: I asked it, the R factor question, you know the perplexity. I said perplexity if we were having this discussion three years from today and you're looking back over the three years, what has to happen for you to feel happy with your progress? Okay, okay. Five seconds later I had it Okay. And then I said what are the 10 biggest obstacles to you being happy with your progress? And then it said at the end if I solve these 10, if I overcome these 10 biggest obstacles, I'll be very happy with my progress. Obstacles I'll be very happy with my progress. That was a good answer. Dean: That was a good answer. Yeah, that's great, I'm going to do that. That's funny. I'm going to see what they say. Well, so next week you're traveling, and then so two weeks. Dan: Yeah, we're up to the cottage for Thanksgiving, which is and so, but we go up on Thursday, we have the big dinner on Saturday night and Babs and I come back to the city on Sunday. Dean: Drive back on Sunday. Yeah, yeah, okay, yeah, so Monday. Dan: Monday's the holiday, but right, yep. So two, two, two Sundays. Yeah, all right, you got homework I got homework, got homework, absolutely I'll talk to you soon, okay, bye.

Being a successful MD doesn't mean putting my dreams on hold. I took my life-saving skills from the clinic to the boardroom, diving into coaching and real estate. Thanks to the ELF vs. HALF principle I learned from Joe Polish, I've mastered focusing on what's “easy, lucrative, and fun”—and ditching the rest. Now, I'm all about achieving the "five freedoms"—time, financial, geographic, vitality, and growth—while empowering others to break free from traditional boundaries. In this episode, I'll share how I'm helping 100,000 doctors unlock their limitless potential, one bold move at a time!"ELF is a surrogate marker for your zone of genius... HALF is your zone of excellence, your zone of competence."In This Episode:- ELF vs. HALF- Pandemic's impact on physicians- Non-Clinical Income (NCI)- Coaching as a zone of genius- The five freedoms- Embracing new ventures- Concept of "and" for identity- Helping 100k doctorsResources: ➡️ Free community of high-performing physicians: the Physician Wealth Accelerator - https://limitless-md.mn.co/ ➡️ Check out my programs - https://vikramraya.com/coaching-tab-revamp/ ➡️ Apply to become a Limitless MD - www.I8mastermind.comConnect with Vikram Raya:

Why is contributing without expectation critical to long-term relationship building?   In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about the true value of human connections in business and life.   [00:01 - 10:28] The Power of Connection Building connections start with contributing without expectation The importance of mentors in shaping one's career Understanding relationships as a long-term investment   [10:29 - 20:05] From Dangerous Jobs to Lifelong Relationships Kevin's transition from commercial fishing to entrepreneurship Joe Polish's instrumental role in Kevin's career path How dangerous experiences teach resilience and adaptability   [20:06 - 30:53] Making the Right Ask in Relationships The danger of making asks from nowhere The 100/0 principle—giving without expecting in return How to make the right ask based on mutual value   [30:54 - 40:42] Mentorship and Legacy A mentor chooses you when you offer value, not the other way around Brian's personal stories of mentoring from industry legends The lasting legacy of contributing to others' success   [40:43 - 53:24] The Perpetual Launch: Overdelivering Why overdelivering is critical in all aspects of life Brian's philosophy of long-term contribution and legacy Creating lasting impact through books, teaching, and relationships     Key Quotes:   “Everything in business and life is not a revenue event, but everything is a relationship event.” – Brian Kurtz   “You give 100% in the relationship, and if you get nothing back, that's fine. But if your expectation is quid pro quo, you're out.” – Brian Kurtz     Connect with Brian:   Websites: https://www.BrianKurtz.net                   https://www.OverDeliverBook.com                   https://www.TitansOfDirectResponse.com    LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934    Facebook: https://www.facebook.com/brian.kurtz.121       Honoring: Gene Schwartz, Dick Benson, Dan Kennedy, Perry Marshall, Jeff Walker and many more     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In this episode of Welcome to Cloudlandia, Dan and I have a thought-provoking discussion on balancing political views with interpersonal dynamics. Dean shares delightful tales from mingling with influencers in Toronto, like Joe Polish and Evan Carmichael. The intersection of politics and entertainment is examined using Taylor Swift as an example to explore the idea of keeping various domains of life separate. Dan emphasizes the growing importance for political figures to focus on their designated roles. SHOW HIGHLIGHTS We discuss the balance between political views and personal relationships, sharing anecdotes from our own experiences and the importance of keeping these domains separate. Dean shares stories from his recent social gatherings in Toronto with influencers like Joe Polish and Evan Carmichael, highlighting the social dynamics of such events. We explore the intersection of politics and entertainment, using Taylor Swift's political expressions as a case study, and reflect on how public opinion can be influenced by celebrity endorsements. We examine the underlying economic factors driving societal changes, emphasizing the costs of money, energy, labor, and transportation as key drivers beyond political discourse. Dan highlights the resilience of the entrepreneurial spirit in adapting to political landscapes and the role of the U.S. Constitution in shaping American society. We take a nostalgic journey back to the 1950s, discussing cultural elements like TV dinners and the Mickey Mouse Club, and how these shaped our personal stories. We reflect on dietary changes and the shift towards healthier habits, sharing insights on the enduring freshness of certain foods and the importance of sustainable eating practices. We emphasize the importance of building good habits, using personal anecdotes to illustrate how small, consistent changes can have a profound impact over time. We explore the concept of accountability buddies and consistent routines in managing personal health, highlighting the significance of protein intake and balanced diets. We conclude with a philosophical reflection on human nature and the challenges of making lasting lifestyle changes, underscoring the importance of long-term vision and ethical behavior. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: There we go, mr Sullivan. Ah, much better. Okay, great that was my AirPods for some reason. Or, dadiki, you're not the first one to say it, so I'll just put it on. We'll go old-fashioned here, just on speaker. Dan: Yeah, yeah, sometimes old fashioned here just on speaker. Dean: Yeah, yeah, sometimes old fashioned works, you know, sometimes yeah, I can give you an example. Dan: I can give you an example Oxygen you know, been around for a while. Most people don't give it a thought. Most people don't give a thought, and yet, and yet, it's. Dean: I find I appreciate it, you know of a thought and yet, and yeah, that's yeah, I find I appreciate it. You know well, I have, you know, as you know, I have a new appreciation for oxygen, whereas a couple of years ago my lack of oxygen was a problem. But yes, yeah I fully appreciate oxygen. We were saying how we just so everybody knows we had a little false start on the cast. We had static, so the first minute or so was we decided to switch over to this mode here. But we're saying I'm in Toronto right now, as is Dan. We had a nice brunch yesterday and I was sharing with Dan that. I had dinner with Joe Polish last night and Evan Carmichael and Chad Jenkins and Krista and I can't remember her last name, dan, but she lives in Vancouver and South Africa. Yeah, she's in 10 times. Dan: Well, anyway, I was noticing, I was just looking. They've been doing the polls on Taylor Swift coming down on the side and it's made absolutely no difference. It's made absolutely no difference. One way or the other, it hasn't made any difference, and what it tells me is that the vote is sort of locked in for the presidential. Dean: Yeah, it was locked in. Dan: Yeah, it's made a difference for her in that there's a lot of people who are getting rid of their Taylor. Swift tickets and get off. When you get off the trail you're in the weeds, get back down as much as you can. You know, and it's not particularly anything to do with this particular election, but my sense is there's a there's a growing desire on the part of people that if you're in one area of life, stay in that area of life. Don't come and, you know, don't make all of life a political stew you know, like you know everything else. Dean: And you know I wonder if there's any examples where that has worked out for people in anyone I was mentioning yesterday at the brunch that you know reminds me of the dixie chicks debacle in 2001. Yeah, and the documentary you know that came out afterwards. Shut up and sing but what, uh? Dan: and that was before. Dean: You know that was really, that was before the internet and cancel culture. So that was mainstream media driving that. Dan: Yeah, yeah, yeah, I just say, you know, I like my categories distinct and separate. I don't want the you know, I don't want them all mixing up with each other and you know, and I by the same token, in the political realm, I would prefer that the politicos, you know, the people who run for office and run office. They don't attach themselves to other areas of life. You know, just do your politicking and, you know, be good at it and when the time comes, get out. And, you know, work on your handicap. You know. And yeah, it's interesting, you know, and yeah it's interesting, and I think what it is? It's the technological, the easy technological means to mix things together. You know, I mean you see a series of five second flashes or two second flashes and it's like everything that's important is everything else and nothing means anything more than anything else, and that's not really true, you know. I mean, that's not true for any person. There's definitely things that are more important than other things, and I just don't like being told that you should mix everything together. Dean: I agree, I mean the whole yeah, it is. Yeah, I think you're right, Stay in their lanes. We don't want everything, yeah all, becoming moral issues or anything you know. Dan: Well, they all become political issues. The problem is, everything is reduced to a common denominator, that everything has a political meaning, and you know there are those who you know who do that. But I don't do that, you know I have great friends who I know I have great friends that don't vote the way that I do and the way they vote has no bearing whatsoever on my friendship with them. Dean: Yes yes, I agree A hundred percent. Dan: As long as they don't bring up the subject. Dean: They don't try and convert you Exactly. Dan: No. Dean: Yeah, yeah, yeah, I find that same thing. That's really. I mean remember it used to be more you know. It used to be like a private matter kind of thing. Right, like people would. You'd never really discuss it, but now it's like everything. Everybody's got a megaphone and everybody's very especially on the polls. I think we're definitely more polarized than I remember us being. I just remember the debate the other night. Watching the debate was just such a series of you're a liar, no, you're a liar. No, you lied about this, you're a liar and the whole. I mean, that's all it was. My favorite ever debate moment was Obama-Romney in 2008. Obama was responding to Romney suggesting that under his you know, maybe it was 2012. Dan: Yeah, probably it was McCain in 2008. Dean: Yeah, because under he was proposing that under Obama the Navy had less ships than they did in 1910. And Obama, just without skipping a beat, said yeah, that's right, and there's also less horses and bayonets. I don't know if you noticed, but they have this new thing called aircraft carriers where we can actually fly the planes right off of the ships. I mean it was just so funny that bring, there's less horses and bayonets. I mean that's pretty funny. That was probably prepared for. You know you like to think that's off the cuff, but I think that had to have been what could possibly mitt accuse us of, or maybe he said no what? Dan: what I suspect is what I suspect is that uh mitt had tried to line out previously in some other situation yeah, and you know, you know which goes to show. You only try your lines out for the first time, right? Dean: Don't do it for the second time. Dan: Right, yeah, yeah, so anyway. But I think what happens is that I was noticing that there's a real distinction between Trump, on the one hand, and Obama. Is that everybody feels they know Trump? And very few people feel they know her and even after 90 minutes of a debate, you still don't have a handle on who this person is. You know who is she is, you know and, and yeah, and I think that in the end they're going to, they're going to vote for the known quantity Risky. Dean: It's going to be various things that I'm seeing. That's my take. Dan: I mean, you know, that's my take anyway. Dean: The things I'm seeing now on my algorithm. What they're presenting to me is the I saw, you know, side by side or above and below video of her saying one thing, you know in 2020 or 2022 or whatever it was in the past, saying taking a hard stance on something, and then, in 2024, saying exactly the opposite of what she said in the you know in that time, and so very well done of letting her, in her own words, show how she's flip-flopping. Dan: Yeah, I mean, I'm a straight ticket voter. My first election was 68, and that was. They changed the voting age when I was 24, the in 64, so I was 20 years old and the voting age at that time was 21. And then they changed it in the next four years, so I the first time I voted was 68 and I've been straight ticket ever since then you know, why tell you know, why Tell me, you know why I'm straight ticking. It's simpler. Dean: It's simpler. Dan: This is who I am. Yeah, it's like we're wearing the same clothes every day Having the same uniform. But the whole point of it is that I vote on the basis of entrepreneurism. Which party seems to be more supportive of entrepreneurism? And it's definitely one and not the other, and it's been that way for 32, 56 years. It's been that way for 56 years. So that's my criteria for voting. It's the same thing here in Canada. You know, because I voted both countries, because I'm a citizen of both countries. Dean: Oh, very nice, and you are too, and you are too, and you are too, I am too. Dan: Yeah, yeah, if you care to exercise your vote. My franchise, they call it. Dean: Yeah. Dan: Your franchise. Yeah, but it's Peter Zion who I'm a great fan of and he said you know, the United States as a country, as a landmass, you know, given their position in the world geographically and looking at their demographics, have so much going for them that Americans are the only people in the world who can treat domestic politics strictly as a form of popular entertainment. Domestic politics strictly as a form of popular entertainment. And you know, and that's what I get, is that there's, you know, and I wrote a book about two quarters ago called the Great Meltdown, and what I said is that probably politics is secondary to the cost of four things the cost of money how much does it cost to have money? Interest rates, you know, what kind of return on money do you have? The second thing is energy cost of labor. So that's m e, l, and then t is transportation, and in every case the united states has the lowest cost on the planet and that means that that's going to determine things. Those four costs money, energy, labor and transportation are going to be the dominant factor and I think that politics is a dog that's being pulled together, pulled forward by those four, you know, by those four factors in society. People don't really, they don't experience them necessarily that way, but they experience that things were better four years ago than they are today. You, know, somehow they have a feeling about that, and so you know. So it's like the ocean. Everybody talks about the waves and the wind, but really it's the current that makes the difference. And I think economic factors are not winds and waves, they're the current. Oh, that's interesting. The news is about waves and wind and storms and everything else, but that's not what determines things. Dean: That makes a lot of sense. Yes, yeah, the currents are what goes underneath, as always moving in a direction for sure. I remember when Oliver Stone did the movie on Putin, where it was like an interview type of series. I don't know whether we've talked about that or whether you saw it, but his whole he was saying, you know, because Putin has seen so many presidents come and go all the way since the first Bush, right, he's just been the constant. And his analysis was that he sees all these men come and they have, you know, the desire for change and they have ideas for change, and the people, you know, they present those ideas and the people vote for them. But as soon as they get into office, what he called the men in the suits come and tell them how it really is, and then there is no change, and that's the current I think that you're talking about is, and then there is no change, and that's the current I think that you're talking about. Everybody would talk about the deep state or the you know the thing, the behind the scenes, the big picture stuff that you know it's mostly the whoever's at the helm is really winds and waves, you know yeah. Dan: Do you think that this was truly an understanding of the united states or he was just reflecting what was true? Dean: in the Kremlin, maybe I mean, but it seems so Because my theory is that there's bureaucratic families in Russia today. Dan: You know they're the result of intermarriage over a century. They were the behind the scenes people when the czar was there. They were the behind the scenes people when the czar was there they were the behind the scenes people, and they don't have political views, they just have a way of getting things done, you know, like and, and the survival of their family is the most important thing. Remember I'll switch countries here remember that guy who went on a murder streak in Norway and he walked into the parliament and he shot up the Norwegian parliament and then ran out and then he took a boat over to an island where he really did some damage and I think he killed a large number of sort of teenage children, and these were all the children of the people who were the bureaucrats. They were. You know they were upper echelon people, but they were government bureaucrats. They were sort of faceless people. Dean: You didn't know them. Dan: And he says you don't make any change unless you kill the bureaucrats. He says you don't kill the politicians, you kill the bureaucrats, they're the. You don't kill the politicians, you kill the bureaucrats, they're the ones you want to kill. Yeah, and kill the next generation. And the Norwegians, of course, don't have death penalties. So he's up, you know, working on his rubric cube or something. But it's really interesting. A lot of people don't think of that. I bet in Washington there's families who were upper echelon people in 1900, and they're still upper echelon and they intermarry like aristocracy. There's bureaucratic aristocracy and they intermarry and everything else, but they're never seen. They're never seen. You never know who these people are, but they do have power really in any way. Dean: And you know, I just look at how little, and I don't know. This may be ignorant, but how little it seems to have an impact on my life in a way that I can do anything about it. You know, and that's where I think entrepreneur, capitalism like as long as capitalism's allowed and we're allowed to pursue our self-interest, that's really the biggest driver of everything. Dan: Yeah, we're making money on election day, right Personal agency right of our own outcomes. Yeah, you know, and I've been talking. You know there are people who are just the opposite of you and they're intensely involved in it and they said you know what happens if all the people we don't like get elected? And I said you'll have a good, you'll have a good entrepreneurial year. Dean: It's being adaptable. Right, You've got to deal with what the situation is, what the current is. Dan: Yeah, but my take is that if you spend some time reading the Constitution, and there's a lot of neat videos, educational videos Probably the best source of this is Hillsdale College. It's a college in Michigan and their whole thing is that America is a unique country because of the Constitution, and so they put a lot of effort, they put a lot of money, they put a lot of time into making sure that the students really comprehend what the Constitution really does. Dean: And. Dan: I've not been there but I've. You know I became interested in it because it's not much bigger now than it was when it was enacted in the 17th, and you know it's not. It's changed very little. It's changed very little. I heard the phrase that, if you typed up the Constitution in 1789, I think is when it was enacted a single space so a single space typed, it would be 23 pages in 1789. Dean: And if you were to do it? Dan: today it would be 27 pages. They've added four pages in 230 years, almost 250 years, and in the very first paragraph of the Constitution it says this is the supreme law of the land. Okay, so the Constitution, that document, is the supreme law of the land. Nothing else can be higher than the Constitution. And then they put in a whole set of rules where it becomes very difficult to change the Constitution. So if you have an amendment to the Constitution, you got to get two-thirds of the House of Representatives to vote for it, two-thirds of the Senate and then three-quarters of all the state legislatures, so roughly, you know 37 states. The legislature would have to vote for it. And it better be a persuasive amendment. Dean: Better be compelling. Dan: Yeah, exactly, yeah, that's you know, and everybody tears their, you know, and everybody rips their clothing and tears the thing and they said, yeah, but it's a bunch of white guys in the 1700s and I said yeah but they did a good job. You know there was about. There's maybe about 3 million of them you know, total population 3 million and they were just the Atlantic seaboard and look where it is now. I think they did a good job. Dean: Yeah, yeah, exactly. I think you're absolutely right. That's kind of the thing. At the underpinning of it is the individual pursuit of it's all about the individual. Dan: It's all about the individual. Yeah, the whole thing is geared to give individuals unique freedom to develop themselves. Yeah, so I'm kind of for that and that helps. Dean: That's kind of like you know, that's appealing to entrepreneurs yeah, I'm I the direction that's going in. Dan: I'm inclined toward that direction. I kind of like that direction yeah. And so my sense is there isn't much that will happen in any election that's going to alter a 250-year momentum in a particular direction. I just don't think there's much. I mean it might be useful for entertainment purposes and everything else, and I vote. I always make sure I vote, but I go to bed at 9 o'clock. On Election Day and I just check the results in the morning Three weeks later to see who won. No, I get up the next morning and I check in. Dean: In any case, the last few times it's been. You know the real. No matter who won air quotes, it's always some question and contested and you know it'll be weeks before the final decision is made, kind of thing. Dan: Well, I just think it's a poor career choice where you get paid for being outraged. Dean: Yeah right. Dan: Yeah, I think you know I really haven't developed this thought very much, but I think so much of the complexity of society today is that there's just so many of us and we're electronically empowered. Dean: Well, you hit it on the head right there that there's so many of us with a megaphone, that everybody has the megaphone, everybody has reach to all the others and you can collectively get on a you know, collectively gather momentum with you know what everybody is saying. You and I were talking at brunch yesterday. I've been reading the Same as Ever book by Morgan Housel that she recommended and it's fascinating. It really is interesting and yeah, that kind of you know. All of this is the same as ever. Everybody's been the winds and the waves have always gone in one direction, but the current is everything. Have always gone in one direction, but the current is everything. Dan: Yeah, yeah, I mean he makes a really great case for evolution. He says you know, evolution. He says it's roughly about 3.8 billion years that we can from the early, I guess the earliest cell life. He's using that as the starting point and he says you know, a lot of things have gotten worked out over 3.8 billion that you probably can't reverse. You know 3.8 billion. So it would behoove you to pay attention in what direction evolution is going and basically how it operates. Basically how it operates and it's you know, and it doesn't have to make big changes at any point along the way. It just makes, you know, thousands of little changes, little alterations, but they're not reversible, unnoticeable, yeah yeah, yeah. And you know and I can appreciate that, being in my ninth decade, I can appreciate that that I made decisions when I was 12 years old that were good decisions, and I'm profiting from these decisions 75, 80 years later. Dean: Yeah, that is so funny. Yeah, it's amazing if you think all the way back like that. You know the decisions when you were 12 years old were in the heart of the 50s Right, the golden. Dan: Yeah, yeah it was. That was a golden era Boy that was a TV's in every car and every drive, yeah, tv dinners, yeah, yeah, especially, especially the TV dinners. Yeah, especially the TV dinners. You know, that was a big deal. And you know Mickey Mouse Club you know Right. I mean and that. Dean: What more do you? Dan: want. Right, mine was what's her name? Last name was Tracy, oh, doreen, tracy, doreen. Dean: Tracy, okay, yeah, yeah. Dan: Apparently, she was the most popular and she's the only one I met. I spent about three days of her traveling as a USO show in Korea in 1966, 1910. It was neat, you know, just having her. She was you know, she was 10. She was, you know, 20 and everything else. She was 10, she was 20 and everything else. But a nice person, very talkative and really self-reflective. I sense that this is a person who thinks about things very deeply. And she said you know, this is my last entertainment event, what we're doing here in South Korea with the USO show, which is the nonprofit organization that provides hospitality and entertainment for US military. And she said you know, I'm not. I was as talented at 12 as I am today and said I haven't gotten any more talented but, I was more talented at that time than other 12 year olds. So she said I got to be a mom. But she says I, you know. She says I've hit my head on the ceiling of being talented, and now I have to. Now I have to go back and I have to start a new career and she went back and she became a talent manager for Warner Brothers and she was from that period, you know, when she went back, when she started doing that, right straight through until she was 65 and she was well regarded as a, you know, a really first class talent manager. She had Frank Zappa. Frank Zappa was one of her. You know assignments? Okay, yeah, because he was with Warner Brothers. He was with Warner Brothers recording. Dean: Oh wow, very interesting. Dan: Yeah, but I found her a very, you know, very upbeat, very positive person, very engaging sort of person. You know, just three days about five shows and that was it. I never thought about it again until the Internet came along and I you know, just you know, I just looked her up and yeah, she had done that. And then when she retired from Warner Brothers she started a jazz and blues club in Hollywood and then she died about eight years later, she died of cancer. Dean: Oh yeah. Dan: But it was for someone I was. You know, I was right in there with Mickey Mouse Club when I was 12 years old. Dean: Yeah, you were. That's who the show was for. Yeah. Dan: Right, yeah, yeah, I mean you had Pepsi, you had chips and you had Hostess Twinkie. I mean you had Pepsi, you had chips and you had Hostess Twinkie. Dean: I mean it's a balanced meal. Yeah, a balanced meal. Wow, twinkie's been around that long, yeah, yeah. Dan: I'll tell you something. I talked to a nutritionist at Canyon Ranch about the Twinkie. And he said if you had a Twinkie from 1956, you had never opened the package. And he said you went down to the supermarket right now and you bought yourself a this year's Twinkie. And you opened them up. There's no difference. They taste the same the one from 1956 is just as fresh as the one that you bought this afternoon. Dean: Like Pop-Tarts. That's what Jerry Seinfeld said they never go stale. Dan: they can't go stale because they were never fresh they were yeah, okay, the prize is find an organic part of a twinkie. Dean: There's nothing organic about this treat joe was just telling me about this research that's all coming out now about seed oils and things that he's talking about. I think there's a book called Dark Calories I think is what it is but some crazy amount of our calories in the normal American diet like over 30% of our calories come from these oils? Dan: Yes, exactly, yeah, you know like corn oil canola oil. Yeah, and all the. You know the difference. Yeah, I mean, that's one thing. That Babs got on about a year ago Only butter. Either olive oil or butter? Yeah, butter. And that steak yesterday was good with the butter, wasn't it it? Dean: really was. Yeah, so we should tell we found a new. For years we have been going to the same two places Jacques here in Yorkville, or Le Select Bistro for our Saturday, and we tried for the first time in frenchie, frenchie in, which is essentially in the lobby of the hilton hotel in the business district, in the business yeah, so we had some interesting experiences, but that steak was really well was the steak was really good yeah, yeah, and it was medium rare, it was perfectly medium rare, and I particularly, and they knife selection ceremony steak knife selection yeah, and he brought a box of this. Dan: This is kevin brought the steak knives and he opened it up and and I said there were six of them, and I said do you, kevin, do you recommend one of these which? Dean: one do you recommend? Dan: he said I think this year, I think this was a good year, so I think I picked up one of them, you know I over tipped him because he was responsive. Dean: He was very, very responsive. He really was responsive. Dan: Yeah, because they had a rule that breakfast ended at 11, but lunch didn't start until 1130. And I said so do we have to wait? And he says no. He says do whatever you want Order whatever you want and I'll take care of it, but anyway, it was really good. And I'm really hooked on steak. You're the. You're the fault of this. Dean: You know you're the cause because you convinced that it's my inch, I got you on blue t-shirts and now steaks. This is all, yeah, yeah yeah, yeah I'm working on fountain. I change your direction. Dan: I change in your direction slow enough that you don't get a big head about it. Dean: Right, oh, that's great. I love that. Slow enough that I don't get a big head about it. Dan: That's right yeah. Dean: That's funny. Dan: No, but I'm not seeing a huge difference. I mean I never got in trouble. I mean, like I'm not someone who huge difference. I never got in trouble. I'm not someone who is in big trouble physically and everything else, but the weight goes up over time. Right now, I'm about 15 pounds heavier than when I graduated from high school and I was in good shape because I played three sports you know all four years. I was always in a sports team and during the summers I caddied at the golf course. Dean: So that kept me in good shape. Dan: Yeah, yeah, and but the thing about it was I eat very well at meals. It's between meals that get me into trouble. And that's because of that's because of cravings. And I noticed that if you eat a lot of beef, you don't have cravings. That's the truth. Dean: That is absolutely true. The satiety is high. Dan: Yeah. Dean: Yes, yeah, I find that too. But I also find, dan, like I've been, you, doing, uh, carnivore for the last little while here, and I noticed a difference, like in terms of that. But there have been times. It's not a, it's not a straight path to the moon here. There's some veering of things and I noticed that even the slightest little. You introduce something into a thing and it gets a foothold. You're right that the cravings and the easy to veer off path for a little while Low enough that you don't notice it. Dan: There's a part of us that has to be a watchdog. There's part of us that has to be vigilant. You know, and and you know and I think they're good habits. Basically, the watchdogs are good habits and and you know that it's an interesting thing about people who have good habits and they're, you know, using other descriptions about them they're ethical, they're moral you know they're law abiding, and what they found is that those people have the best sense of a long future. They find that morality and legality and everything that we admire in people is actually a function of how long their future is, how far they can see, and they can see that something they do today either supports their positive long future or it would undermine it. And one of the tests they've done is inner city children who are members of gangs Okay, robbery of some sort and what they find is that their sense of the future is never more than 24 hours. Is that their sense of the future is never more than 24 hours? And so they say, if I do this now, can I be in trouble in 24 hours? And you know, you stop some kid on the street, you force him to take off his sneakers or his jacket. Dean: Yeah. Dan: Are you going to get in trouble in 24 hours? Probably not, wow. Dean: Yeah. Dan: Yeah, so you're being moral and being ethical and being law abiding is a function of how clear you are about a longer future, where today's actions really matter. Dean: Yes, well, that brings you know. That's funny. That kind of ties in with what you. We were talking in Palm Beach six months ago about this behaviors right. Bringing bringing their here, meaning just identifying what are the. It was just kind of funny that the timing of it because I was sharing with you that I had looked at the. You know, if you look at here and look backwards and say what are the behaviors and habits that got me to here, I heard somebody say one time if you look around, just take it all in, look around you and everything that is a reality in your life right now. This is what all of your past decisions created, right. All your past decisions and behaviors led to this moment, everything you have right. And I thought, yeah, when you shared with me the bringing there here is looking forward and identifying if this, if I could describe the here I want, the now that I want, what does that look like in the here, what are the behaviors that support that future? Dan: Yeah, yeah. And I think the big thing is what are your habits today? That would be the habits you would want 20 years from now. Which habits do you have already formed? And then that picture of you 20 years from now. If you look at a day in the life of you say, well, I want this habit. And then you have to say, well, if I'm going to have the habits, then I might as well start those habits today. You know, you know yeah, and and that what I mean habits is that you do the right thing without thinking about it yeah, and the cape, I mean the things, it's. Dean: So I was had, uh, breakfast with joe this morning. We were talking about, you know, six, six months ago I really had no idea how to cook, or it's hard to say. I see you that you got you know 57 or eight years into my life and never really learned to cook or anything. And now, you know, between my instant pot and my air fryer, you know I'm cooking up a storm here, making delicious steaks and chicken and salmon, everything. What a life changing like skill and it's just a natural thing. Now I know I've got the whole process. It's a habit. I know I've got the whole process. It's a habit, you know. Once you know the habit, it's the. You know the process. I do it all kind of in to preheat for three minutes and while that three minutes is happening, I'm seasoning the steak with salt pepper and just a little bit of Montreal steaks rub and then by the time I get that done, the air fryer is preheated. I just put it in for, depending on how thick it is, three or four minutes per side and then it's done. So the whole ordeal is, you know, 13 minutes from the idea of having a steak to your first bite. Dan: And so you know, and now you're becoming an internet influencer yeah, that's exactly right, that's right, that's exactly right. Yeah, yeah, rabbi jackson. Oh, there's rabbi jackson again. Yeah, but you know, this is how we learn from each other you know yeah, I mean he doesn't mention it. Morgan Housel, in the book you're reading, same as ever, but I've seen it many times that the two main habits that humans have that move things forward are one imitation see something that somebody else is doing, and then repetition you get a good thing going and then you just repeat and repeat. And it's so interesting. I saw a little. I was going through the news programs this morning and there was a commercial and it was Bill Gates was a commercial, and it was bill gates, and and you know, and here's bill gates, you know, and he really is truly boring, he was born boring. He's a very boring, he's a very boring thing. But you know he's boring with 50, 50 billion or 100 billion, whatever the amount of money he has. Dean: But now he's saying sorry, go ahead. I said sorry, go ahead. Dan: Yeah, I think that. And he's saying there's no question now, we just have to get rid of fossil fuels. Yeah, he says we've come to the point now and it's just. And then he brings in all sorts of people who are talking about the breakthroughs that will be possible, and Anthony Fauci is one of them on the program and everything like that. But the question is, Bill, you were using fossil fuels to go to Jeffrey Epstein's island. What was that all about, oh boy? What was that all about, oh man? What was that all about, oh man? I don't know if he ever went to the island, but he hung out with him in New. York City. And you know, and yeah so, so anyway, but you know, I think we're coming back. I just have a sense. Maybe it's just me that I'm becoming aware of something, but I have a sense because the things that are being talked about, like the Morgan Household book you know there are some things that you can bet on are always going to operate in a certain direction. You know, and I get a sense, we're getting there, I mean. But I'm, you know, I'm into new things. You know I'm creating more new things at 80 than I was at 50, and I'm involved in more new things at 80 than I was at 50. And I'm involved in more new things at 80 than I was at 50. So I don't think it's just my sense of what's happening to me. I get a sense from reading the news and everything like that that it's not so easy to change human nature. Dean: Yeah, I think you're right, but it's also yeah, that's why it's when you make these gradual changes, natural selection of better habits kind of thing, make a big impact. You know like I think, yeah, yeah, the natural selection, yeah, I mean I never got. Dan: You know, I've been influenced basically because I get full medicals, you know, with David. Hasse, I mean top to bottom medicals and you know, he says, you know you're carrying too much weight, you've got too much fat. And I said, and he says, you know, think about this, think about that. And I said I'm not going to do anything where my weight loss is more than a pound a week and so I started the steak. Steak diet you know, yesterday I had steak for breakfast, steak for lunch, steak for dinner. Other things too, you know, had some small potatoes. I had broccoli and French fries with you. Dean: And anyway. Dan: and but I mean, if you look ahead 20 weeks and you're 20 pounds down, that's a big deal. I don't want to take on an unnatural diet for a period of time and then go back to my old diet. I want my entire habits of eating to change permanently of eating to change permanently. Dean: What I've learned from JJ Virgin is that it really is about the protein first, of getting the amount of protein for your target weight, kind of. That's the thing. That number one priority is getting 180 grams of protein, you know, and then and then adding on whatever, while staying in that your caloric thing. But I find that, man, if you're eating that amount of protein, the protein is the satiety thing that it just is the gift that keeps on giving. You know, you don't get those. It's the most. Dan: Even burning, yeah and it's where the, where the muscle comes from yes, exactly, yeah, yeah, so well, that's interesting. Dean: That that's a really good. Do you measure? Do you wait? How often do you weigh yourself? Dan: every day, every morning yeah okay, I've got a little journal and I log in. Dean: I've got a little journal and I, yeah, yeah that's been a big thing. I have the the. You know my JJ has really been my accountability buddy in all of this. I chart everything that I eat and chart my weight every day and my sleep score and my steps. And I, you know, send a little photo, photo story to her every day and that, yeah, it's good to chart and see the the progress you know I had an interesting and a friend who has maintained his weight at a in a you know five pound band for band for as long as I've known him and he shared that at one point. He stays between 178 and 182 or three as the band that he's in constantly. And he told me he got up to 230 pounds at one point, wow yeah, and then he lost all the weight. He got up to 230 pounds at one point, wow yeah, and then he lost all the weight, got down to 180 as his ideal. But he weighs himself every day and he uses a green light, yellow light, red light system that if he's 178 or 179, it's green light, he can eat whatever he wants. If he wants to have dessert, fine. If he wants this, whatever, fine. And if he's 180 or 181, he's yellow light and it's like, just, you know, caution kind of, for taking it easy. But if he gets to 182 it's red light and he has to go, stay on the path until he gets back to 178. So he's never had to lose more than five pounds, you know. So it's a really interesting thing. If he knows he's going on a vacation or something, he'll get to 178 and then do what he wants on vacation and maybe he gains five pounds on vacation, but comes back and immediately on the straight and narrow. Slow and steady wins the race. Dan: Yeah, this is Dean and Dan having a deep philosophy hour. This was the Sunday philosophy hour with Dean and Dan, that's right. Dean: The double D philosophy hour. That's right. Dan: Yeah, the Calry philosophy hour. Anyway but that's great. Then we'll be able to chat again this evening Over some meat, Over some meat. Yeah you you're gonna have to do with burgers tonight that's right, familiar. Dean: But anyway. So all you guys are more or less coming together, I guess right probably well, joe, yep, joe and me and chad, I think we'll all be over together. All righty, it's all very exciting, dan, I will see you in a few hours. Dan: Thank you okay. Thanks, dean.

In this episode of Welcome to Cloudlandia, We contrasted northern summers' climate and lifestyle possibilities with those of Florida. The conversation shifted to exploring humanity's relationship with money through storytelling and belief. Practical lessons included effective pricing, leveraging qualified leads, and attracting high-quality clients using books. Finally, the discussion provided entrepreneurial growth strategies like setting a quarterly cadence, applying profit activators, and valuing long-term relationships. SHOW HIGHLIGHTS We discussed the serene and picturesque landscape of Canada's cottage country, including the unique charm and beauty of its lakes and legends, as well as the renowned Group of Seven artists. Reflections on the contrast between the tranquil Canadian summers and the balmy climate of Florida, noting the ideal summer months in Canada. We explored minimalistic lifestyle choices that gained popularity during the COVID-19 pandemic, such as the simplicity of a carnivore diet and practical wardrobe strategies. We delved into the whimsical nature of financial decisions and the power of belief and storytelling in investment decisions, with a focus on how a stock's value is influenced by future narratives. We discussed critical elements of pricing strategies, including promise, price, and proof, and the importance of pre-qualified, motivated leads in business, particularly in real estate. Dean shared insights on leveraging books as tools for attracting high-quality clients, highlighting a successful collaboration that did not rely on upfront financial incentives. We explored the eight profit activators and how smaller, intimate workshops can be as effective as larger gatherings in growing businesses. We emphasized the importance of long-range investment thinking and nurturing long-term relationships with prospects, as well as the value of quarterly goals and structured cadences in extending professional careers. We highlighted innovative health practices that can prolong peak earning years and enhance productivity, such as the benefits of continuous health improvements and monitoring. We discussed the potential for creative and productive growth during challenging economic times, drawing insights from historical examples and a book that explores enduring human behaviors. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr sullivan mr jackson welcome to cloudlandia. And, uh, keep your feet on the mainland, that's exactly right so you are calling from the northernmost outpost of cloudland and canada at its best beautiful weather it must be perfect right now. Dan: Right, I just got out of the lake. I was in the lake 15 minutes oh my goodness, wow I'll be, very deep, like a week. Dean: Oh yeah, is it. Dan: Uh, that's very yes, that's quite cold. I mean, this is our one, two, three, four, fourth day and so I'm used to it now, but uh bracing yeah, yeah, because the nights have been very cold oh, I think the nights have been. Dean: The nights have been very cold, yeah well we got enough heat or we got enough heat to go around here. Dan: Yeah, yeah, you've had some. You've had some variable weather, should I call it that? Dean: yeah, exactly, I was just telling. I was just telling I need to. Uh, I'm ready to have snowboarding back in my life. That just makes more sense to me. Dan: Yeah, this is perfect. I mean, there's a lot of your. Our listeners may not know this, but there's this great romance to the cottage country in Canada. Dean: Yeah. Dan: First of all, there's a lot of lakes. I mean there's literally in the thousands. I'm not talking about the big lakes, I'm not talking about the great lakes. I'm talking about, like ours, for example, is two miles by two miles. It's almost a circle. It's two miles by two miles, but there's a circle. It's two miles by two miles. But there's a legend that there's a hole in the middle, a very deep hole, and in the logging days they hooked chains to each other and put a weight at the end of one of the chains and then they kept putting the chains down and it went down a thousand feet and it was still not hitting bottom oh my goodness, it's a portal to the center of the earth you know it invites all sorts of adventures, loch Ness. Well, we haven't seen that, we haven't seen that it's fresh. Yeah, well, loch Ness is a freshwater lake, but no, but there's a romance. There's a whole school of art called the Group of Seven and these were seven artists who did these amazing, amazing paintings. Not really natural. They have a real interesting quality to them and they were done from the teens till probably the 40s or 50s probably a 40-year period, seven artists. They're very famous and in Toronto at the Art Gallery, the Ontario Gallery of Art, they have a whole wing that's just the paintings of these men. And then there's a town north of Toronto called Kleinberg and they have a whole museum. There's a whole McMichael gallery. And I never get tired. I've been here for 53 years and I can go in there and just sit for an hour and look at the magnificent art that these people created. Dean: It is beautiful, yeah, yeah you're right, yeah, canada in the summertime. I can't imagine anywhere nicer, you know any of those temperate things. London or England is very nice in the summer. All of Europe, I'm sure. But yeah, it's just, I'm realizing Florida's a little hot yeah, you're late to the realization. Dan: No, I mean I've realized it all along. Dean: It's just that you know. Yeah, I'm starting to re-realize it. Dan: Well, you had some comparison. You had a wonderful week in Toronto in July. Dean: Yeah, three weeks I was there. Dan: Marvelous there. Dean: That's what I mean, you're realizing that Florida's hot. Dan: You know, just between us, Florida's really hot during the summertime, you know, just between us. Florida is really hot during the summertime. Dean: It was just. It was that contrast. I mean spending three weeks in Toronto June and July is it doesn't get much better. It's the perfect time. Dan: So well, there's June and July, and then there's winter. Dean: That's right. Dan: Actually, I think we're in for a long fall this year. Dean: Yes. Dan: And I'm doing this on 80 years of experience that when you have a very green summer, which means there was a lot of rain. We had more rain this year than I can remember since I've been here, and what it does is that the leaves don't turn as quickly, and so we can expect still green trees at Halloween this year. Dean: Oh, wow, Okay, Looking forward to coming back up in a few weeks. I can't believe it's been 90 days already. I'm super excited about having you know a quarter, a coach quarter. Dan: You've had a coach quarter. You've had a coach. You've had a coach quarter. Dean: That's what I mean. I'm very excited about having these coach quarterly Toronto visits in my future. This is yeah, yeah, it's very good. So there I have had. Dan: You've been thinking about things? Tell me you've been thinking about things. Dean: I have been thinking about my thinking and thinking about things all the while. This is, I think I'm coming up another, I think I'm coming up on a month of carnivore. Now, yeah, what it's very interesting to me, the findings. You know it really it suits. It seems like it's a very ADD compliant diet. Dan: Yeah, in that it's really only one decision. Because it's just one decision. Dean: Yeah, is it meat? That's the whole thing. It's like the Is it? Meat or is it fasting? Yeah, it's the dietary equivalent of wearing a black shirt every day. Dan: Well, I wear a navy blue shirt every day. I took that strategy from you. It struck me as a very useful lifetime strategy. Dean: And I got into it during COVID. Yeah. Dan: Because that was my COVID uniform I had. Basically I had jeans and a long sleeve shirt long sleeve t-shirt navy blue by Uniqlo, a Japanese company, and they're the best, they're the best, they're the best. I bet I've worn the one I'm wearing today. I bet I've worn it a hundred times. So it looks pretty much out of the package. Dean: Yeah, it makes a big difference. So there's lots of these arguments for these kind of mono decisions. Dan: So I'm kind of thinking that through, you know, and seeing other places where that kind of thinking applies you know, yeah, what I notice more and more is that my life is really a function of habits, yes, and you got to make sure they're good habits. Dean: Yeah, I'm thinking and seeing that more and more. Like I was looking in some of my past journals over the last week or so, I was looking back, like back to, you know, 2004, and just kind of randomly, you know, selecting the things. And you know, I do see that you're only ever in the moment, right, because every entry that I'm making in the journal is made in real time, so I'm only ever there, you know, and that habit I often I wonder how many miles of ink lines I've written if you were to, if you were how many times I've circled the globe with my journals. It'd be a really interesting calculation, you know. But you realize that everything you've been saying about the bringing there here is really that's absolutely true, like the only thing I'm doing. The common thing of that is I'm sitting in a comfy chair writing in my journal, but you're never, you know, it's all. But it's funny to look back at it as capturing the moment, you know. Dan: Yeah, you know, it's really interesting. I see a lot more articles these days on journaling and just in the context of Cloudlandia and the mainland, it seems to me that it's a way of staying in touch with your preferred mainland by journaling, because every day you're conscious, you're thinking about your thinking and I think, as Jeff Madoff and I have had a number of conversations about this, that as the world becomes more digital and I see no end to the possibilities that you can apply digital technology to something there's a counter movement taking place where people are deliberately reconnecting with the mainland in a conscious way. Dean: Yeah, I'm aware of that. Dan: I mean, carnivore is about as mainland as you can get. Dean: That's the truth, especially when there's something primal about cooking. Dan: The only thing further than that would be if you were eating yourself, which, in a sense, you are. Dean: It's so funny, but there is something magical about that. Can I tell? Dan: you not as full bore as yours, but this is my 33rd day of having steak for breakfast. Dean: Yes, Okay, did you open up the air fryer? Have you had an air fryer? Dan: steak yet. Oh yeah, it's downstairs. We have one at the cottage and we're going to get a new one at the house. Dean: And what's your experience? You brought it with us. Dan: It's not my experience, it's Babs' experience. Dean: I mean your experience of the eating. Yeah, oh no, it's great. Dan: Yeah, oh no, it's great, it's great, it's delicious. Yeah, it's super fast, I mean it's super fast and it's great and, yeah, I'm thinning out a bit, losing my COVID collection. I'm starting to get rid of my COVID collection. Yeah, belly, fat and fat otherwise, and that's great and I do a lot of exercise when I'm at the cottage we have. There's a stairway, a stone stairway that goes down to the dock 40 steps, and so I do it today. I'll do it six times up and down. Dean: Oh my goodness, wow. Dan: And then we have about a I would say, three quarters of a mile loop up the hill, through the woods and back down, and I'll do that once today and I'll do two swims. I'll be in the lake for two swimming sessions and I noticed I really do a lot more exercise here and the whole point is to have it carry over when you get back to the city. Jump start yeah, I've got a great book for you, and the whole point is to have it carry over when you get back to the city Jumpstarting. Dean: I've got a great book for you. Dan: Do you read on Kindle or do you buy actual books? Dean: Yes. Dan: Yeah, that's two questions. Dean: Yes to both. You do both Often. I'll do three Often. I will do the Kindle and the book and the audio. Dan: Yes, well, there's a great book that you'll like, and it's called Same as Ever. Dean: Okay, I like it already, but tell me about it. Dan: And the author's name is Hosel H-O-E-S-E-L First name, I think, is Morgan Hussle. And what he shows? He's got 23 little chapters about things that are always the same and it's thought-provoking and he's an investor. You know he's an investor, but he talks about that. Humans, for the most part humans get smart at everything they do except one. What's that Money? That's probably true. And he says people are more fanciful when it comes to money than almost any other part of their life. Okay. Dean: Well, that's interesting. It's giving me an option to buy his follow-up book which is the Psychology of Money. Dan: I should get that too, too why not? Dean: yeah, all right, he's got some great line. Dan: I mean he quotes other people. He's got the greatest definition of a stock you know, like stock market stock he's got the greatest definition of a stock. I I don't think I think he's quoting somebody, but that a stock is a present number multiplied by a future story. Dean: Ooh, that is true, isn't it? A present number multiplied by a future story that is so good yes. Dan: Isn't that great. Dean: It's so good and true, it's got the added benefit of being true. Yeah, I mean, it's really. If not, what else it's guessing and betting, right? It's like we gauge our guessing and betting on we guess and bet on the strength of our belief in the story. Dan: A present number multiplied by a future story. Dean: Yes, that's wild. It's funny that you say that's a very interesting. I was thinking about a pricing strategy for a client and he was saying I'm sure this has been. There's probably somebody who's said this before, I don't know who, but I was looking at it as that it's a combination of the promise and the price and the proof. And proof is really a story right, a belief that if you have him, you're, if there's something going wrong. Yes, proof is yeah, I mean it's either that, yeah, it's either. You know the promise is the articulated outcome of what you're going to get, that you want that promise, but then the price is a factor of how much that promise is worth and your someone else yeah and the confidence that it's going to happen. You know, it's a very interesting thing I was thinking about it in the context of our real estate that the realtors are will happily pay 40 of a transaction, up to 35 or 40% of a transaction. That's a guaranteed transaction, like a referral. If I say, you know, if you send somebody a referral they'll pay 40% because the promise and the proof is that you already got it. So you're willing to pay 40% for the certainty of it. But when you say to buy a lead, you know to buy leads for $5 or $10, there's not as much. You don't have the proof that those leads are going to turn into into transactions. So there's a risk. There's a risk involved in that. It's really, it's pretty, it's pretty amazing. I've been because you know I do a lot of real estate, lead generation and all kinds in all kinds of businesses. Lead generation and I've really been one of the distinctions I've been sharing with people is the, because a lot of times people ask well, are they good leads? You know, and it speaks to the, yeah, you know objective, yeah, you. Dan: And joe you, you and Joe Polish have a great definition of what a good lead is. I don't remember the exact formula, but it's pre-qualified, pre-motivated. Dean: Yes, predisposed you know predisposed. Yeah. Dan: And one of the things that when we were doing the book deal with Ben Hardy and Tucker Max, before we approached Hay House, Tucker asked me a question. He said well, you're not taking any money, you're not taking any advances, you're not taking any royalties for the book, which was true. So that was a real straight deal. You know why? Because it's a mono decision. Dean: Yeah. Dan: I'm sorry. The book is a capability for me and that's worth all the upfront money. Dean: Yes, yeah, you know, and that was the advances. Dan: You know, the advances were really good advances. I mean, they were six-figure advances. Dean: And. Dan: I said, the reason is I don't want to think about that. I just want to think about the capability that I have 24 hours a day, all around the world of someone picking up the book and reading it, and it's a pre-qualified person. It's a pre-qualified person, in other words, the person who's picking up the book and reading it would have the money and the qualifications to be in the strategic coach. The other thing is that it would pre-motivate them. They're predisposed because they picked up the book. They're pre-qualified because it's meaningful to them. And then the next thing is they'll give us a phone call. You know they'll read the book'll give us a phone call. You know they'll give us a phone call. Or just go on. You know, go on to the website and read all about coach and everything like that. And so Tucker said so we sell a thousand books. What would make you happy in terms of actual someone signing up for the program? And I said one. Dean: Right and probably, probably. Dan: I would want a hundred people Just trying to take care. This is why I'm going to come and do the eight profit Activators. Yeah, and the reason is that those books were right at. About the three books that we wrote were right around the 800,000. Wow, wow, and I could easily say we've had 800 clients pick it up, either picked it up and called us, or called us and we sent them the books. Yes, but it's a marvelous system because it's who, not how, in spades is that I have salespeople out there every 24 hours and they're finding, finding new interested leads, they're developing the leads and we don't have to spend any time until they give us a call. Dean: I think that's fantastic and it's doing. You know, part of the thing is I. This is why I always look at books as a profit activator three activity, which is educate and motivate. That people get educated about the concepts of who, not how, or the gap in the game or the idea that 10 times is easier than two times, and they see examples and see that this really fits, and then they're motivated to call and get some help with that. I'm such a fan of books and podcasts as the perfect Profit Activator 3 activity. Dan: Yeah, I've been thinking a lot about our previous podcast where you took it through the what's the value of your leads. I'm actually a really fan of that yeah. Dean: I love metrics. I'm a big metric. Well, metrics to me are when they are objective and measurable. They are a proof. Dan: Well and predictable. They're predictable too. They're a proof. Do a certain amount of activity, you can get a predictable metric. Dean: I've discovered a metric very much like Pareto in lead distribution. It just got, you know, hot off the press with Chris McAllister, who you know as well. Yeah, chris, so we've been doing a collaboration on, I've been helping them with lead generation and I asked him to do a I've been calling it a forensic census of what's happened with the leads right and leads who've been in for more than a hundred days. So we just looked at the. That's roughly three and a half months basically, and you know, of all of the leads that we had generated, 15% of them had sold their house with someone else, and so you look at that we did the math on the thing, that is the opportunity cost. That is the exact thing that worked out, that the amount of that worked out to be over half a million dollars in lost opportunity. Dan: Well, and that's where. Yeah, no, it wasn't lost, it was just a cost. Dean: Yeah, that's exactly right. Dan: The money went into the wrong bank account. The money went into the wrong bank account. That's exactly right. The money went into the wrong bank account. The money went into the wrong bank account. Dean: That's exactly right. So now that's encouraging right, because I've got now three different forensic census analysis from three different parts of the country with three different realtors that all point to exactly the same thing 15 of people who've gone through a hundred days will do something, and so that is. That's encouraging. You know, I think if I, if you look at that and start to say OK, there's a pulse. That it means that the market. Dan: The marketplace has a pulse. Dean: Yeah. The lie rating and that we're generating objectively good leads, meaning people who want to do. What the promise of the of the book is, you know, yeah. So, that's very exciting. Dan: Yeah, you know, it's really interesting changing the subject slightly. So this author that writes the book Same as Ever that I just mentioned, he said that basically, when you look at the last hundred years, the decade of the 1930s was absolutely the most productive decade in US history. Wow, Based on what. And he said just how much got produced during the 1930s. Dean: Are you talking about the New Deal? No, he's not talking about the New Deal at all. Dan: He's actually talking that the reason was it was the worst decade economically in the United States history because of the Great Depression, but he said it was also the most creative and most productive. And he said that creativity and productivity don't happen during good times, they only happen during bad times, the reason being the things that you thought. Let's put it this way you're going into the 1930s it was one of the hottest stock markets in the history of the United States the 1920s per capita, if you do it in relationship to the population and then suddenly it just stopped and everything that people believed was true, everything that they knew was predictably true, didn't happen. And everybody woke up and said, oh my God. Well, everything we've been going on doesn't work. And he said that's the spur to creativity and productivity. It's not profitability, because the profitability happened in the 1940s and 1950s, but the productivity, the creativity, creating new things that were productive, happened during the 1930s. He said there's no decade like it in US history in the last 100 years and I found that very striking. Dean: I can't wait to read it. Dan: I found that. It's a thin book. Dean: Okay, I was going to say I like that's my favorite. That's my favorite and accessible words. Dan: I like that too. It's a win. And it's a good title yeah, he doesn't use more words than he needs. Dean: I like that. Dan: It goes back to your. I'm coming awake to Dean Jackson's 8 Profit Activators. Dean: Oh good, after 12 years, this is good news. Dan: I'm a tourist, I'm a late bloomer. Dean: I'm a late developer. Dan: You know, but it wasn't that it was stored away, but it wasn't brought right in front of me. But I think there's a lot of very interesting insights that you have here. Dean: Yeah, that's true, and I just find more and more it's. You know it's the same, just feel like it's. So when you look at this one thing you know, if I think about my one thing is this you know, working on the all the applications of this one model and seeing deeper and deeper layers of how it actually how it fits, you know, it is like you asked me 12 years ago what would be fascinating and motivating because I had come out of you know, 15 years I think we I think we were both sitting in our kitchen when this happened, yeah, yeah our kitchen. Yeah, and I remember I was. Dan: I remember I was using that I was I. I remember it distinctly because I think it's the last time I used the landline. Isn't that funny? Dean: that's amazing. Dan: Yeah, yeah, because I had to sit up next to the counter because we've only got one landline. Dean: And. Dan: I said I've got this. So I had to sit on a stool next to you know a counter and I remember the conversation. Dean: I do too, and it was because I was coming out of 15 years of applying these eight profit activators to the growth of one specific business and Joe Polish had just taken that framework and started the I love marketing cast and I realized that's my. I was realizing how applicable that kind of operating system that I had developed for, you know, growing our own business was applicable to all kinds of businesses and that was my fascinating thing and doing it in small groups as opposed to 500, 700 people at a time, and to this day, it's still now 12 years later, yeah. Dan: Yeah, can I ask you a question about that? If you did it differently. Could you do it with a group of 100? Dean: Yes, absolutely, and we've done it with you know, I've done it with 40 or 50. Dan: Yeah Well, if you can do it with 40 or 50, you could do it with 100. Dean: Yeah, once you get past like 14 or so, the way the dynamics change. At about 14, more people, you end up having fractured conversations, and so that's why, the way you do the workshops, you have the opportunity to have people have those conversations, but in groups of three or four, yeah, so rather than having breakouts. Dan: Well, and then there's a tool that everybody's doing the same. Yes, yes. Yes. Dean: You're exactly right. Yeah, and that's an. All of them are all the eight profit activators are there, are tools, you know, there are thinking ways for it and yeah, but it's just such a you know I want to ask you another question to what degree if you think about I think you said you've done about 600 from last conversation of your small groups, that'd be 50 groups, basically 50, 50 sessions. Dan: To what degree do they need to know their numbers to go through the process? Dean: well they. The challenge or the thing is that they don't even know that these metrics exist. So I work from the standpoint of they really, if I can give them the experience of it by. They know the top line and they know you know what they're doing. But it doesn't require the granularity to get the impact of it. You know, to understand. That's where they can get their best intuitive sense of what that is and every single person has a realization that. Let's just say, even the just understanding how to divide the revenue into before unit, during unit and after unit is a big revelation for people and then they realize, you know, a lot of times I was just doing a consultation with a home services company and in home services it's pretty standard to spend, you know standard to spend you know 12 to 15% of their revenue on advertising. But they do a lot of things and they don't know often exactly what's working. But when I pointed out to them that if we take you know, 30% of their business is coming from repeat people who've already done business with them, yet they're measuring the 15 percent on that gross revenue, so their actual before unit cost is is way more because they're spending all the money in the before unit and not really spending much if anything on the after unit, even though it's bringing in 30% of the business. You know and it's so funny because I was sharing with them too I was like to take this attitude of so they do HVAC and air conditioning and so I like for them to think of all the households that have one of their air conditioning units in it to be climates under management, you know, is to get that kind of asset that they've got 20 000 climates under management, and to take that and really just kind of look at what they could do even just with the after unit of their business. You know, it's so. It's always eye-opening for people like to see when you start looking at those numbers and say, wow, I had never, I never thought of it like that. Dan: You know one of the things John Bowen and Kerry Oberbrenner and I are doing a collaboration on establishing the real numbers for entrepreneurism. Dean: Right. Dan: In relationship to wealth and in relationship to happiness, relationship to wealth and in relationship to happiness. So John is arguably the top coach in the world for financial advisors at a very affluent level. So all the clientele are very, so that would be for, and they'd be looking for, families. It would be sort of families and they'd be entrepreneurial families, okay, and I think that the sort of the preferred look is where the net worth of the family is in the 20 million and above level. Okay, and these are the advisors. So John's clients are the advisors who do this, okay. And two years ago we did a survey where we compared the entrepreneurial clients or the entrepreneurial clients. What we surveyed was John's clients as entrepreneurs. Dean: Yes. Dan: Okay, they're entrepreneurs, and there were about 1 of them, 1300. And they were compared to 800 strategic coach clients and we saw all sorts of differences. One of them was the who, not how, factor, that generally our clients made more money per person and worked fewer hours than John's 1,300. Yes, okay, and fairly significant. I mean like percent, different percent. And the other thing was that our clients expected to be busy. They expected to be active entrepreneurs for a much longer period than his clients. Dean: Well, that's the greatest gift right there when you look at it. So you, as the lead by example of this the lead dog. Dan: Yeah, you know what they say about dog sleds you know the dogs in a dog sled. Yeah, if you're not the lead dog, the future always looks the same. Yes, exactly so I'm not looking up anybody's rear end. Dean: Yeah, right, exactly. Dan: Anyway, but the big, thing, if you say we don't have real proof and it would take 50 or 60 years to take a long study to see that we're actually extending people's actual lifetime. But I would say right now we could probably establish really good, really good research that were extending their careers by probably an average of 15 years at their peak earning. Dean: Yeah exactly. Yeah, think about that like in the traditional world. So at that you know I'm 58 now and so in the traditional world it'd be like you got seven years left, kind of thing. Right, it's a traditional retirement age, or what. Dan: And then coach, you'd have 22 years. Dean: I got 22 more years, even just to get to 80. Yeah, you know like that's the thing, and I just proved that it's possible. Dan: Yes, that's what I'm saying. Dean: Yes, that's what I'm saying, yes, that's what I mean. And to be you like, look at, you know one of the. You know the elements when we do the lifetime extender, when you ask people so how do you want to be on your 80th birthday? And you're saying you know, well, how do you want to be health physically? And you're saying, well, how do you want to be health physically? Well, I want to be climbing 40 states of stairs six times a day, swimming twice and hiking around my property. I want to be, recording podcasts. I want to be writing books, I want to be holding workshops, I mean developing thinking tools, all those things. I've been thinking a lot about cadences, you know, and you've really kind of tapped into this cadence of of the quarter. Quarterly cadence is because your days are really largely the same with an intention of moving towards quarterly outputs. You, you're creating quarterly books, you're creating new quarterly workshops and tools. And am I missing anything Like do you have annual goals or objectives? Dan: Or is everything in terms of Well, the only, there's only one. The only one thing that we have, that's annual, would be the Free Zone Summit. That's once a year. So, for example, every week I'm working on the summit which is in February next year, and so I'm always listening in the. So I have a series of speaking sets that people can, and I'm looking, yes, to a large group of people, half of whom aren't actually in the free zone. You know half of them next year, half of them won't even be, you know, in strategic coach. They're team members, free zone members, they're clients of the free zone members and everything like that. So it's a challenge to me because you know coach people, know the routine, you know they come in, they understand what a whole day looks like thinking about your thinking. But for some people this is the first time in their life and the trick is, after the first hour they all feel as part of the same group and they're thinking you know. So anyway, it's a. It's an interesting, but that's only my annual thing. Dean: Yeah. Dan: So I've you know I give a lot of thought to it. I work on it right now, six months, before I'm working on it every week. Dean: Yeah. Dan: But that's the only one that is, and I wouldn't want to, no, exactly. Dean: Do you? It's interesting that you say you're working on it every week. Do you have? Do you account for that in your calendar or do you just consciously like? Or do you say? Dan: Some of it is just, some of it's just my time and it's, it's a certainty. Uncertainty worksheet. So I'm always working within the certainty. Uncertainty, this much is certain already. This is uncertain. So then that's the next week. You have to have certain things move from uncertainty to certainty. Yes, we got the pat. We just got the patent on that, by the way, so that's a good tool. That's good. Yeah, yeah so, but I'm constantly my ears are constantly open. In all the workshops, people are dropping topics. You know. I said, yeah, think there's a, we got a role for you and you know, we got a role for you, because I want to get to people ahead of time, because some people don't come to the summit. So if you spot them as a speaker, you want to make sure that something else isn't scheduled during the time when they come. So, yeah, it's going to be in Arizona this time. Dean: That's what I hear. Dan: It's all very exciting. Dean: Anyway it's very exciting. Dan: You mentioned the quarter. I really take quarters seriously. Other people have quarters, but they don't spend much time thinking about the quarter. Dean: I said it's available. Dan: It's sitting around there. You know, quarters are just sitting around. How much productivity, creativity, profitability can you get out of a quarter? Dean: Yeah, I like that. That's my observation. Right Is that you're the tools of applying three days focus days, buffer days, in a quarterly cadence for the rest of your till 156. Dan: 304. I have 304 left. 304 quarters left. Yeah, 304 quarters. You know David Hasse, whose clinic I can't, you know I can't recommend enough to people, but so we started two years ago with him. So it's August of 2022. We started working with him and we've had eight quarters and when we first came to the very first meeting in Nashville Maxwell Clinic, he said so what are we going to do with? your health over the next 312 quarters right, he had me at hello he had me at hello oh yeah and we've done a lot in the last eight quarters we've done yeah, you know there's a lot of work and but yeah, he's got a deep dive program. It's really terrific. I mean it it's testing, testing, constant testing, and he's very alert to new stuff in the marketplace you know new breakthroughs. Dean: What's your noticing now of your new needs in all these stairs that you're doing? Dan: Yeah, the big thing is I have no problem going up. It's tender going down, and the problem is it's a 50-year-old injury and about 49-year-old injury and so the cartilage is completely restored. Okay, and that's a breakthrough. Stem cells can get things working. Stem cells, can you know they can? What stem cells essentially do is wake up the cells that are supposed to be doing the work or repairing them. Dean: Hey, buddy, get back to work. Dan: Yeah, and the, and this is detectable, this is measurable where? Dean: they are. Dan: So I always thought I'm missing a cartilage. And I went down there, so they and when I say down there it's Buenos Aires, in Argentina, and I've done five, four, four sessions, four sessions in five month period. And now my cartilage is the same thickness going from almost no cartilage in my left knee. It's the same width. You know, the thickness of the cartilage is the same as it was before the injury in 1975. So that's great, but it's still painful. So now he says what's happened is that there's been damage to the ligaments on both sides. And so now I go first week of November to Buenos Aires and they do stem cells on my ligaments, ok, ok, and then we'll see. We'll see what happens there. So wow. Yeah, it's a matter of subtraction. You know you subtract the cartilage as the problem and then you submit and we'll see where it is. But I would say that the drop in pain in a day, in other words from morning till night, it's probably down 90%. Wow, that's amazing. But what's missing is the confidence to start running, because I want to run again and so I've been 15 years without running and my brain says don't run. So I have to relearn how to run. And how about Babs? It's completely fixed. That's amazing, isn't it? Yeah? And the cartilage that was cartilage too, yeah, fixed. That's amazing, isn't it? Yeah, the cartilage that was cartilage too. She, yeah, she had influence, she had actually. She had bone inflammation and she had missing cartilage. So the cartilage is back and I think hers would be equal to mine. The pain is down by 90 wild, wild, that's. Dean: It's amazing, isn't? It yeah we're living in. We're living in amazing times. Well, I'm counting on it. Yeah exactly. Dan: You know it's a present number times a future story. Dean: What a great thing. By the way, that book is going to arrive today, according to Amazon. For me, the money book. The other one will be here tomorrow morning. That's just so, like that's the best thing. Dan: Why can't the I mean after you order it? Why aren't they knocking on the door right now? What's wrong with this world? Dean: That's what I'm thinking. Is that why people call senators? Is that what I need to do is alert my senator? Dan: about this. Yeah, I actually had a great conversation with Ted Budbutt. Dean: Oh yeah. Well, that's great, great US senator from North Carolina, yeah and I just saw that Robert Kennedy just endorsed Donald Trump. He dropped out of the race and joined MAGA. Dan: Yeah, I think it's probably. I was figuring it's worth 3%, do you think? Yeah, that's really interesting. Yeah, I mean, he brings a lot to Trump obviously brings a lot to it, but he brings a whole issue that the Republicans haven't been focused on at all and his whole thing is really about what the food industry is putting into food. Yeah, that that is very dangerous, very negative, very harmful. That's been his big thing, and Trump just came out and said I think we're going to really take a major look at this. Dean: You know, it's very interesting to note that Joe Polish was sort of a catalyst in this regard. Oh yeah, that's pretty amazing. I just sent him a note. Dan: I just sent him an email. I sent him an email. I said RFK Trump always said you were the greatest connector that I've ever met in my life. Dean: Yeah, that's the truth, isn't it? And now you think about the historical impact. You know of this. I think that's you know. It's amazing. He's in his unique ability, for sure. Dan: Yeah, yeah, but yeah, just born unique ability to connect people, positively connect people. Yes yes, yeah, there's all sorts of industries where it's negative, but this is positive, so good. Anyway, back to our metrics, back to our metrics yes. Yeah, well, I think you're working out a whole economic system based on this. I think this has got the making of a complete economic system. Dean: Yes, it really does, the more that I see that each of them have and I'm very aware of naming the metrics right, of naming the metrics right like so out, because each of the before, during and after units all have their own, you know, their own metrics that are universally present in every business but they're differently calculated, you know, and once people have that awareness it kind of builds momentum, like they really see these things. They've never thought about a multiplier index in the during unit, or they've never thought about a return on relationship in the after unit or revenue From where you are right now? Dan: which one is where you are right now? Which one is most important for your own? Dean: you know your own money making for me, I think, one of the most. Dan: I mean you got eight, I know yeah, yeah, the eight are all engaged, but right now August of 2024, which is the one that you're really focused on right now rev pop revenue per unconverted prospect. Dean: Yeah, that's a multiplier If you've already got. You've got a lot of times when we take the VCR formula and kind of overlay on top of it. The excess capacity that people have is often a big asset, you know, and so it's very yeah, it's fun to to see all these at work. You know, as I start to you know, overlay them on so many different types of businesses. Dan: Yeah, no, I'm just really taking I was. Shannon Waller's husband was reading this, same as every book His cottage is. Their cottage is about 10 minutes walk from our cottage and I just picked it up and I've converted almost completely over to Kindle. So you know, so I had it within minutes. Dean: I picked it up. Dan: I read a chapter and I said I'm going to download this. So I downloaded it and I've been reading it for the past four days. But I asked Bruce. We were out to dinner last night and I said Bruce and Bruce is an investor he had a career with Bell Canada. He was 35 years, 35 years with Bell Canada Got a good pension and then he went into investing and I said this is about long range thinking, this is a very long range thinking book and it's almost like these are 23 things that are always going to be the same how you factor that into your investment philosophy, okay, yeah. And then he has a lot of references to Charlie Munger and Warren Buffett because, they're the long range, they're the most famous long range investors and Charlie's dead this year. But Warren Buffett said he said this year. But Warren Buffett said he said you know it's, the biggest problem with investing is the combination of greed and speed. You know, people want a huge payoff and they want it as fast as possible. Yes, and he said you know. And Warren Buffett, he says you know, you can't produce a child in a month by getting nine women pregnant. Dean: It's profound and true. Dan: It's a formula for complication in your future life. Dean: Yeah, exactly. Dan: Yeah, if each child has claims on half of your net worth, you probably have diminished your future. You probably have diminished your future. But anyway, and he says, the proper question is what's the investment I can make that has the highest return for the longest period of time? Dean: Yes, I love that. That's great. Dan: Well, if you take your eight profit activators and see them as separate investments. Dean: Which I do. Dan: And each of them is growing in return. That's really the only stock market you actually need. Dean: Yes, that's what dawned on me with this revenue per unconverted prospect is I try and get people to think about their before unit as making a capital investment. Dan: Well, you are in time attention, probably money, probably money too. Dean: Yeah. But most people think of it as an expense because they're running ads competing for the immediate ROI. And it's such a different game when you realize that the asset that you're creating of a pool of people who know you and like you and are marinating, you know that it makes a big difference Because the gestation period is, if you looked at the people that come into coach for the first time, if you were to look at their ad date in the CRM of when they first showed up on your radar, whether they opted in for something, that it's going to be a much bigger number than seven days. You know that they came in, they got, they talked to somebody and signed up. It's going to be a you know, a much longer period of time and the yield. This is the only way that having that revenue per unconverted prospect really gives you a way of seeing how valuable the people who've been in your pond for three years, five years, seven years I'm sure you have people who have been swimming around Strategic Coach for several years before they become. Dan: One of the big changes that we're making is to switch the attention to those people away from the sales team to the marketing team. That's smart. Because, I have a framework for the salespeople and every time I meet with them, we have 14 full-time salespeople and every time I meet with we have 14, 14 sales full-time salespeople and I say yeses, reward you, noes, teach you and maybes, punish you. So, I said, every week you're looking at your call list, you have to grade them yes, no. Or maybe at your call list, you have to grade them yes, no. Or maybe and I say, go for the yeses first, Get the no's as fast as possible, Okay and make them earn their way back into your prospect list. Dean: In other words just say no. Dan: You know it sounds like you're not going to do it. You know about us. We've had a conversation. We've got great materials we can send you constantly. But you know I'm not going to bother you anymore. And then there's maybes that are just trying to have an affair. Dean: Right, exactly. Dan: No, she isn't with us anymore. But we had a woman who is a salesperson and she had 60 calls over a six-year period with this person. I said I don't know what's on your mind, but he's having an affair. That's funny. It's a nice female voice. He gets to talk to her every month or so. It's an affair. That's exactly right. It's so funny. Anyway, we've shot way past the hour. Dean: Oh my goodness, Dan Well, it was worth it. It was worth it. Dan: I don't know for the listeners, but I found this a fascinating conversation. Dean: Well, I find that too, so that's all that matters. If we had good, come along the ride. Dan: I agree with if we were having a good time. I think they were having a good time I think, I'll talk to you next I'll talk to you next week. Thanks dan, bye-bye. Great, okay, bye.

Joe Polish and Dan Sullivan reveal key strategies for scaling a profitable business and leveraging marketing. They discuss the importance of starting small, building financial reserves, and avoiding common entrepreneurial pitfalls. Listen for powerful insights on creating long-term business success. Here's a glance at what you'll discover from Joe and Dan in this episode:  The Real Business You're In: Discover why Joe says that every entrepreneur is actually in the "arithmetic business" and how understanding your numbers can transform your profitability, regardless of your industry. From Productivity to Profitability: Learn Dan Sullivan's critical distinction between productivity and profitability, and why efficiency doesn't matter if your bottom line is in the red. The 90-Day Profit Rule: Uncover Dan's unique approach to ensuring profitability within 90 days for any project, and why he believes in building a system around this principle. Fast Filter Projects: Delve into the strategic tool Dan uses to maximize his daily impact with only three key tasks, ensuring every action taken is filtered for maximum profitability. Lessons from Failure: Hear the fascinating story of how Dan turned a million-dollar software project failure into a valuable lesson on when to cut losses and refocus on profitable ventures. Understand why both Joe and Dan emphasize creating powerful customer experiences over selling mere products or services, and how this shift can significantly boost your profitability. Gain insights from Dan's 50-year coaching experience on the importance of having a year's worth of reserves and how this financial safety net can keep your business afloat during economic downturns or unexpected events. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Welcome to "The Art of Making Things Happen" with your host, Steve Sims. In today's compelling episode, we sit down with the multifaceted Nic Peterson, co-founder of Mastery Mode and Golden Swan, founder of Wolf Den, and co-owner of Cleator, Arizona. This episode delves into a myriad of topics, from the creation of the unique "Golden Swan" package—a groundbreaking $10,000 offering featuring contributions from industry giants like Chris Voss and Joe Polish—to the adventurous tale of buying and developing land around the quirky town of Cleator. Nic shares intriguing insights into the world of crypto and blockchain, emphasizing the importance of practical experimentation and long-term investment strategies. He also highlights the foundational principles that drive his disruptive approach in industries as varied as fitness, nutrition, and business. With endorsements from prominent figures and real-world successes, Nic's book "Bumpers" captures these fundamental truths, making them accessible and actionable. Join us as Steve Sims explores the collaborative genius behind the Golden Swan project, unpacks Nic's philosophies on avoiding entrepreneurial pitfalls, and much more. Whether you're an entrepreneur, crypto enthusiast, or someone eager to perfect the basics in any field, this episode offers valuable lessons and inspiration. So, don't miss out—tune in, share, and subscribe to keep making things happen! More about Nic

In this episode of Cloudlandia, we explore how weather predictions and media sensationalism influence public views, especially regarding storms like impending Tropical Storm Debbie. Drawing on past hurricanes and climate patterns, we examine the normalized perceptions of living with these events.  Additionally, we delve into the evolution of creativity through technology and mind-altering substances. From early stone tools to therapeutic uses of psychotropics today, innovation is traced alongside historical cultural explosions. Comparisons are drawn between eras like the 1960s and perceptions of creativity now.  These chapters emerge from a common thread of challenging assumptions, spanning climate activism, human creative drives, and digital changes. SHOW HIGHLIGHTS Dan and I discuss preparing for Tropical Storm Debbie in Florida and the normalization of living with hurricanes. We delve into how media influences public perception of weather events and examine Bjorn Lomborg's critique of climate activism, discussing resilient polar bears and the myth of the Maldives sinking. We explore the evolution of technology and creativity, from early stone tools to the influence of mind-altering substances on human history. We question whether the creative explosion of the 1960s was an anomaly and consider if today's society is experiencing a creative drought. Insights from a recent Joe Rogan and Jordan Peterson podcast are shared, focusing on the impact of psychotropics on human culture and creativity. The conversation transitions to the benefits of the carnivore diet and personal experiences with diet changes, including the use of air fryers for cooking meat. We highlight the importance of critical thinking and self-interpretation in navigating the abundance of unfiltered information available today. Platforms like Real Clear Politics and Perplexity are discussed as valuable tools for accessing diverse perspectives and balanced information. We note that major corporations have yet to profit from AI investments, despite substantial funding, and discuss the potential reasons behind this trend. The episode concludes with a reflection on the importance of discerning what information to allow into our thinking, emphasizing the responsibility we have in the age of information unfiltered. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, mr Jackson, welcome to Cloudlandia. Dan: And I hope you're enjoying all the extraordinary benefits of your own four seasons. Dean: I really am. We're battening down the hatches. We're just getting ready for Tropical Storm Debbie, which is making its way through the Gulf of Mexico, beating towards the coast of Florida. Dan: And it's so funny, yeah, yeah. Dean: So it won't be. It's apparently it's going to be a lot of rain and wind and stuff for us. You know I'm so I'm very close to the highest point in peninsular Florida, so we're not going to get flooding, we're on high dry. Dan: That puts you at about 60 feet above sea level. Right, you know it's so funny. It is funny I think I can see. Dean: Let's see sea level reading. There's, yeah, the highest point in. Florida is three feet above sea level, which is Bock Tower, which you've been to, and so, yeah, so we're sitting here ready to go. But you would never know, dan, what's coming, because right now it's still. It's slightly overcast, but it's still. Yesterday was beautiful, today slightly overcast. You'd never know what was coming if it wasn't for the big. You know buzzsaw visuals in the news right now, but seeing it marking its way and with a huge, wide swath of the path of the potential storm, you know. Dan: When you first moved there, did it take you a while to get to normalize the fact that, yes, we get tropical storms, we get hurricanes. Dean: Yeah, Exactly Did it take you? Dan: two or three times before you said oh well, I guess it's just normal. Dean: It is normal, that's exactly right, and every year you know what I would say. It's so funny that there's never a year in memory that I can remember somebody saying, or the news media saying should be a light year for hurricanes, this year Doesn't sell newspaper or drink advertising. Dan: I remember, after Katrina, but Katrina didn't really hit it for it. It hit Louisiana. Dean: Yeah right. Dan: But I remember the alarmist saying well, every year it's going to get worse. Now and then there was almost a year, maybe two years, when they didn't have any hurricanes at all. Dean: Yeah, exactly that's what's so funny, right? It's like the things like you know, and it is funny how the whole, how it all has cycles you know, because California, you know, had the. You know everybody's talking about the water levels in California. Now you just it's all reported right now that you know Lake Tahoe is at the highest maximum allowable level for Ever, ever, yes, exactly, it's at its peak, it could be poor flooding. Yeah, exactly, it's like 15 feet off of the highest level allowed and because of all of the snow cap melting and all the stuff. But anyway, it's just so. You know, I definitely see those. It's all part of the balance for our minds, you know yeah, it was really interesting. Dan: Did you ever read bjorn lawnberg? He's, uh, danish. He started off as a you know you know a card carrying climate. You know, I don't know what you call them. I guess they're called climate activists. Dean: Okay, yeah. Dan: I feel that I'm very activated by the climate, so I don't know, what the distinction is there. Are you activated by the climate? I am, you know. When the climate is this way, I'm activated this way, and when the climate's a different way, I'm activated a different way. He wrote an amazing article in the Wall Street Journal. I think it was Wednesday and this past Wednesday, and he just points out that, first of all, the whole climate activism movement is an industry. There's a lot of jobs that are financed by the climate. It might be in the millions the number of people who make money off of doomsday predictions about the climate. So whenever a movement, someone once said everything starts off as a cause and it's just the people emotionally involved. In other words, they said we're not paying attention to this, we have to pay more attention to this. But then when government gets involved, it becomes a movement because large amounts of government money start flowing in a particular direction and then it becomes an industry. The fourth stage is it becomes a racket. I think we're in the climate racket period right now. Yeah, but Bjorn Lomborg was going back to 20, 25 years ago when he had a revelation that the climate does change. But he says that's the nature of the climate. The very nature of the climate is that the climate changes. But he said the first, if you'll remember this, with Al Gore, this was right around when he lost. Dean: Yeah, it was right around 2001. Dan: Yeah, yeah, he was right after the 2000 election Right 2000 election and I suspect he needed some money. So he started the movement and he used the polar bear as an example. There was this one polar bear who was just floating on a very small ice sheet, you know. And they said, you know the bears will be gone within 20 years because of the warming. It turns out the population in the last 20 years has doubled. The number of polar bears has doubled, even though it's gotten warmer. According to the climate racket people, it's gotten warmer, but the polar bears, you know, have been around forever. I guess they know how to adapt to changing conditions. Dean: They were all grizzly bears. Dan: They were all grizzly bears at one time. I don't know if you know that. Dean: I did not. That's where they started. Dan: Yeah. They found the white yeah, they rebranded it as polar bears, I guess extended their territory and that was it, so they've doubled since Al Gore's warning. And then the other thing was that the let's see, there's two more. Well, I'll mention number three. Number three is that all the low islands in the Indian Ocean were going to sink below sea level. The sea level was going to flood the Maldives and some of the other things, and for the most part, all of them have expanded their landmass in the last 20 years. They've actually gotten bigger. They've increased their height above sea level by possibly six inches. Dean: Oh man. Dan: You'd appreciate that. Living in Florida, so it hasn't happened. The other one was the deaths from warming. Last year in the United States I don't know if it was last year or the year before, I don't know if it was last year or the year before 25 times more people died of extreme cold than died of extreme heat. So if you're a betting man, I call it the Gore factor, that if Al Gore says something, bet the other way. Dean: Ah right. Dan: Yeah, yeah, this is you know. Dean: The man is impossibly rich because of his creating a movement, creating an industry, and now it's a racket. Yeah, I mean, it's amazing how invisible he is now. I mean he really is like I haven't seen or heard anything from Al Gore. I can't remember the last time. Dan: Well, it's passive income now. Dean: Right, just stay quiet, stay low. Dan: Just stay quiet, just stay quiet. The dollars just keep rolling in yeah, yeah. But it's interesting. My suspicion is I've been thinking about this because I'm writing my next quarterly book. We just wrapped up Casting Not Hiring, which will come out in September this one with Jeff Madoff, this one with Jeff and it really really worked. This book really worked the Casting Not Hiring but the next one is going to be called Timeless. Technology, and the idea here is that technology is a way of thinking. It's not so much particular technology, but it's a way, and my been that it's actually one of the crucial factors. Technological thinking is one of the crucial factors that differentiates humans from the other species, and what I mean by that it's the intentional and yet unpredictable utilizing stuff from our environment to enhance our capabilities. Dean: And. Dan: I did a search on perplexity what would be reckoned from perplexity doing a search of what would be sort of the 10 early breakthroughs, the technological breakthroughs, and one of them was just stones that you could throw. You could pick up a stone and throw it and it actually changed how the human body evolved. Is that the ability of using our hand and our arm and getting that tremendous arm strength that you can throw a stone and, you know, kill something. Right Kill an animal or kill it. Kill another human yeah, and everything. Dean: I wonder even about that, the evolution of technology, like that, like thinking a rock and then realize that, hey, if I just chisel this away now I make this sharp on this end. Dan: And now all of a sudden we got an axe, you know yeah, and then actually they think that glue was an early adaption, that you could take sticks and stones and put them together. You could glue things together and you could actually. So they looked for probably really sticky saps or something from trees you know that they would use. Then pottery, of course, and it's interesting with pottery that the very earliest samples that we have. clearly they took clay and made it into some sort of cup or yeah, a bowl of some sort, but whenever they find it and it goes back hundreds of thousands of years they can detect alcohol. They can detect that there was alcohol, which kind of shows you how early that must have been. Consciousness transformer that's what I call alcohol. It's a consciousness transformer, would you not say? Dean: Yeah, I mean I was listening to Joe Rogan. I had Jordan Peterson on his podcast just recently. Dan: That's a good podcast partnership. Dean: Yeah, yeah, and he was talking about the, you know psychotropics and the things that are. You know that psilocybin and all the all of those things, marijuana was all what was sort of responsible for the revolutionary change that happened. You know the difference from the fifties to the sixties and his thing was, you know, in the mid to late 60s. You know that's what started the whole. Every single one of those things was made schedule one, narcotic and illegal and completely controlled right, and that his thing is that we haven't seen anything revolutionary, like any kind of change happening from since then, since the 60s, into now. Dan: Which kind of indicates that it's good enough? Dean: Well, it's just kind of funny. You know, like that, you wonder what the you know where he was kind of going with that, but he was using as an example like the creativity in the 60s, like he talked about the difference of the car. Even the cars and the things, the designs of things that were being made in the 60s are iconic and desirable and different than, like you compared to, you know, a camaro or the muscle car, this, the corvette, and the things in the 60s compared to like nobody wants your 19 camaro. That's not desirable at all, not in the the way that the 60s, Except maybe NASCAR. Dan: Except NASCAR, I think Camaros have a very niche use because they're really souped up. Mark Young, his team has won. At the latest count, his team had won three races this year so far. Discount this team had won three races this year so far and he was talking about it at the podcast dinner that we had after doing the podcast, the four-person podcast. But Camaros always play a very active role. They establish themselves as this amazing niche, you know, souped up, NASCAR type of car. But I really take what you're saying there that there's been no blockbuster new designs of cars that have really you know that you think that they'll still be around. In other words, these are real breakthrough cars. Yeah, Just going a little deeper into the Joe Rogan, Peterson, the Jordan. Dean: Peterson conversation. Dan: Did they go any deeper into why the creativity was then? But the creativity hasn't gone any further. Dean: Well, I think it was Joe's sort of. You know, I'm halfway through the podcast right now, but his basic assertion was that those access to those drugs or those not I will call I use the word drugs those, those we could say technologies are new. Access to those things opened up the part of the brain that is creative linkers, like that that's really they're saying all the way back, like going, if you take it all the way back evolutionarily, that they believe, like what you just said, back in, as far back as they go, there's access. You know they're seeing alcohol in, yeah, as mind-altering things. They would revere mushrooms, mushrooms were abundant and things that were mind-altering. And you think through all of these things, even in Indian or Native lore, that the peyote and the things that were, that part of a trip out of reality is a rite of passage or a thing that activates another part of your brain. You know, makes the connections that aren't otherwise accessible. Dan: Yeah, I'm totally, you know, I'm convinced that's probably true. Dean: And I think that we're starting to see now that these hallucinogenic what do we call it? Not hallucinogenics, but psychotropics. What's the right word for? Dan: it Psychotropic, I think. Dean: Yeah, so whatever now in treatment of PTSD and addiction and all of these beneficial things that are coming as part of using it therapeutically and but because it's just now starting to become more accessible or more active, it used to be like you've always heard we you and I both know a lot of people that have gone down the Iowa or the you know version and have had, you know, all sort of mind altering experiences doing that. I've never done it, yeah. Dan: I mean, I mean, it was very interesting. I was at Richard Rossi's Da Vinci 50. This was the last one I was I think it was february and scottsdale and two or three there. We had two or three coach clients there who were just doing a look. See, you know if they wanted to join the previewing and they were having a conversation about psychotropic drugs and they asked me if I had experimented and I said you mean, right beyond dealing with my own brain every day? You mean I said I have to tell you I don't have time for that stuff. Just dealing with my own brain every day is sure, you know, it's a full-time job. You know, because it's switching, it's switching channels continually and it takes a full-time job. You know, because it's switching channels continually and it takes a lot of work to get it focused on something useful. Yeah, I just wonder about that because it's when one of the political parties went really strange. I noticed the Democrats, since, well, kamala seems to me to be a sympathetic candidate for the president. Dean: Unbelievable, this is all craziness. Dan: Yeah, yeah, but they're using the word weird to describe the Republicans. Dean: Yeah. Dan: If there was ever a weird party. I mean, this is sheer projection, this is psychological projection. You know of weird, you know. Dean: Yeah, but it's amazing. Dan: That's when the Democratic Party changed, and it changed quite radically. I remember speaking about you know, psychedelics. I was in the army in Korea for two years. Us Army. Dean: And. Dan: I came back to the West Coast. When we flew back, we went into Seattle. I had a brother who was a professor at University of San Francisco, so I took a jump down to San Francisco before I flew back to my home in Ohio and he said I'm going to show you something really interesting. And he took me to Haight-Ashbury. This is the summer that Haight-Ashbury, San Francisco, became really famous and it was the beginning of the whole hippie movement. And he walked me around and I could tell by interacting with him that he wasn't just an observer, you know that, he was actually a participant. And he didn't do him any good, because he eventually dropped out of, you know, being a professor and became more or less a vagrant. Dean: Tune in turn on drop out. Dan: Yeah well, he dropped out. He dropped out and then, about I would say, 12 years later, he committed suicide. Oh, no, and yeah, I mean, he's the one real casualty in my family. But I remember him how unreal his conversations were starting to become when I talked to him about this. You know this, and he was never and he was very smart. He was very smart I mean before that he was very bright and he was sort of practical and he became a professor, a university professor. Dean: That says something right there. Yeah, yeah. Dan: Yeah and anyway. But that was my first awareness, that was my first introduction to it. I mean, I mean I didn't drink alcohol until I was 27 years old. I never drank until I was 27. Wow, I'll have a glass of wine, that I'll do anything, but I've never I've never actually enjoyed. I had pot a couple of times back in the early 60s, 70s and I found it disconnected me from other people. Alcohol does just the opposite. Alcohol kind of connects you. It does just the opposite. It kind of disconnects you and so it's very definitely. it's a reality since that period of time. But the one thing I want to say is that there's a really interesting thing the Democratic Party, up until the late 60s, was the party of the working class you know, working class, blue collar workers, and they had a real disaster in 1968 because they had huge riots in Chicago. So it's interesting In two weeks they'll be in Chicago and I think they've done one previous convention in Chicago. I think one of Obama's conventions was in Chicago. But anyway, they made a decision that they were no longer the working class and I think it was the result of all the tremendous growth of the student population as a result of the baby boomer generation. So between between, I think, 1940s, when the baby boomer generation starts to 64. Ok, and that would be 18 years there were I think it was, I don't know the exact number, but there was like 75 million babies who were born during that period and the front end of them were going to university in the 60s boomer generation. And so they saw the party start looking. Well, these are our future voters. They're not blue collar workers, they're college students and graduates and professors, and then the entire new working cadre. They're all going to be professionals. They're going to be professionals. And they changed their entire focus in 1960. I think it was in 1969 or 70. George McGovern, who was a senator at that time, did a commission and said we're no longer the party of the working class. And and so they're not, you know, 65 years later. And it's funny because the Republicans were always considered sort of the Pluto class, they were the class of the rich people, and now they've just shipped positions. So 60 years later, it's the billionaires and it's the college professors and media people and the bureaucratic class the government bureaucrats they're the Democrats. And the working class class the government bureaucrats they're the Democrats and the working class is the Republicans. Dean: Yeah, the Midwestern. Yeah, that's true, yeah yeah, yeah yeah. Dan: And Trump is the working class billionaire. Dean: Yes, that's true. I wanted to say it is kind of I'll use the word weird. What is kind of weird about this increased use of the word weird to describe the Republicans now is that it's so widespread. It's like the it's the Democratic talking point now. Like I love the videos now that kind of expose, the, you know, the Democrat party line sort of thing, and it happens on both sides actually. But I mean this idea of that, you know, with the media, all the soundbites are, you know, planting that thought that Republicans are weird, that this is weird. Dan: They're testing it. It's just that it's. I think it's hard for them to say it plausibly. There's no traditional values that the Democrats represent. Yeah, but it's interesting. And now I'm especially interested in your Joe Rogan, Jordan Peterson podcast. Dean: And I'm going to watch that after. Dan: Watch that and Jordan Peterson I think I mean the two people together is a very interesting partnership for a podcast, because I think Jordan Peterson is, you know, came out of the university class. He was a professor here in Toronto and where he became. He became very famous for his book, which was basically very popular Rules for life you know, like before you leave your bedroom in the morning, make your bed and, yeah, stand up straight. You know, stand up straight and when you visit with your, your friends and meet their parents, be the sort of person that their parents would like to have come back as a guest. Pretty basic, fundamental rules of life. But then he really became infamous, if you want to call it that here in Toronto, because he had a real objection to the whole university class saying that people could be whatever gender they wanted to be, and they could self-identify, and they were opposed to the he and her or he and she thing, and he said no, he said I'm not going to do that. He said if it's a female, I'm going to call her she. And they said oh, this is an attack. This is an attack on equality. This is an attack on diversity. This is an attack on inclusion. So he became very famous and it actually ultimately had forced him his hand to leave the university. He was called up and they said we're going to take away your professional degree and everything like that. Right, right, okay, which you know. I think there's something weird about that. Dean: I mean just my own opinion here, but yeah and I think Joe knows him. Dan: I think he's had Joe's had conversations. Joe Polish has had conversations with Jordan Peele. But all his videos where he's being interviewed by people who obviously don't like him, he comes off really well. He comes off as the sort of sane, rational person in all the you know, in all his interviews. I enjoy watching him. He strikes me as being kind of on the depressed side. You know he seems not to. I think he's a psychologist. I think that by training. And anyway, but I think it's interesting because this all started with the conversation of alcohol on the ancient pottery. Dean: Yeah. Dan: You know our thing here, but I think that probably throughout history, generation by generation, place after place, they found substances which can alter their consciousness, and I think it's probably been with human beings forever. Dean: Yeah, these whole. You're absolutely right, that whole yeah. Dan: It's not as good as steak for breakfast. Dean: No, I'll tell you what Dan. Dan: I have Steak for breakfast. Steak for breakfast. I just started it 12 days ago and it makes a big difference. Dean: You've started Carnivore. Dan: Well, not Carnivore, but I just don't have Cheerios for breakfast. Dean: Ah, right, right, Protein for breakfast. Yeah, I've been this week has been because I've been leaning more and more, as you know, working with jj on prioritizing pro no, babs was telling me about your call, abs was telling me about your call yesterday yeah and your air dryer. Dan: Your air, my air fryer. Dean: Yeah, and I'll tell you your air fryer and I made yesterday, yesterday for the first time, the most amazing ribeye in the air fryer. That was so juicy and delicious it was and so easy. I mean literally. I took the ribeye, I put salt and pepper and just a little bit. Dan: Yes, came out just like so your adventures get around you. Now I know, yeah, you're absolutely right. Dean: But I mean that's just, it's so good, who knew? Dan: Yeah, I mean yeah, it was I texted that. Dean: Well, we've got the whole. I'm very fortunate that you see second hand through, babs, but you know there's been a real support network, a gathering of what we're lovingly calling Team Dean on a text thread, and so I texted a picture of that last night to the group. Dan: Let's keep Dean in the mainland for a while, right? Dean: We don't want him drifting off into Glanlandia for eternity At least until we can get my mind melded up there somehow, right, but this week has been a breakthrough. Like this week I've been, this is the first week of full carnivore, like only meat. Oh so I started on Monday and it's been, you know, an interesting thing. But I had my highest weight loss week since we've been doing this by by this and I actually feel great. It took a couple of days to kind of get through the Van Allen belt of carbohydrate craving, you know. But now that I'm in, I'm through, I'm out of the atmosphere, I'm kind of floating that I think I can do this, you know, perpetually here for a while, and one of the reasons yeah, yeah Well. Dan: yeah well, I mean you talk about the air fryer, but there's a direct connection between the management of fire and your air fryer. you know, I mean hundreds of thousands of years and the human, the first humans who got a handle on fire. You know, it happened, probably accidentally, it was a lightning strike or something. But then they began to realize once we have fire, let's find a way of keeping it going. So we have access and that was a huge jump, because eating raw meat almost uses as many calories as you're getting from the meat, In other words you really have to work to digest. Let's call it steak. You know the steak. It takes a lot of calories to digest it. You really have to work to digest it but once they added fire to the mix and you could cook the food it made it much easier to digest and you got your calories much easier, yeah, but the other thing is that it's filling it's very filling, I mean the more carnivore you are, the less you're attracted to the sugar. That's the truth, easy caps. I mean, I don't feel particularly hungry. I had breakfast around 8 o'clock this morning Steak. I have steak and avocado. Okay, it's ribeye, but we're going to get. As a result of your yesterday information, babs is going to get an air fryer. We're going to get an air fryer, and then Stephen Poulter had even more. Dean: I saw that. He put up a fancy thing, exotic thing you would know that Stephen tracked it down, because that's what Stephen does. Dan: Yeah, but it's very interesting this getting enough calories to do interesting mind work. It's about if you're going to. I read a report that one of the great advantages of North America is right from the beginning. Right from when the first people came to the East Coast, they had a lot of protein right from the beginning. There was lots of game. There was lots of fish, you know. They had a lot of game and Americans have. Except for two periods of history, during the Revolutionary War and, I think, great Depression, americans have always had as many calories as they wanted. But there's a reading that high-level mental work requires roughly, you know, in the neighborhood of above 2,000 calories a day. You have to have 2,000 calories to be doing mental work. Dean: That's interesting. Dan: Yeah, yeah. And North America, the US and Canada have always had enormous amount of calories, protein calories, you know. So you can do hard labor, you can do high level of mental work. Makes for an industrious, you know, makes for an industrious population. Dean: Yeah, yeah, that's really you know. Jordan Peterson has been carnivore for five years. Dan: He's been carnivore for five years, yeah to save his life really. Dean: Right. Dan: And he mentioned that. Dean: you know he looks at when the that everything got shifted when they came out with the food pyramid in the 70s, that was not by any nutritionist but by the agriculture department to get people getting grains and breads and stuff as the foundation of a healthy lifestyle, healthy nutrition plan. Dan: That sounds like a four-stage cause movement, industry, racket. Racket yeah, I think it's now at the racket stage yeah, you know I mean halfway when we go. We were at the cottage for the last two weeks and halfway to the cottage is tim hortons. Tim hortons, okay, and I will tell you, based on your present heading in life, dean, you've probably been to your last Tim Hortons, because there's nothing in there that's actually good for you. Dean: Right, right, right, right. Yeah, that's true, isn't it? Dan: I mean that's something I call it Tim Hortons, where white people go to get whiter. Dean: Oh man, Do you go up 400 when you go to the cottage, Like do you go past? No, we go 404. Dan: We go 404. Dean: Okay, so you don't go by Weber's. Dan: No, weber's is good, weber's is a high-protein, but that's what I mean. You don't pass that on your way to your cottage. Dean: You're one freeway over on your way to york, got it, you're one. We go one freeway over right, right, right. Yeah, I got it. Yeah, that's interesting, but that you know there's a great example what a canadian institution you know tim horton's corner, really it's, uh, it's funny, yeah, but I had a thought about, you know, jordan Peterson being. You know like I think that where the revolution has really discussion of is this the best of times or the worst of times? My thought was that the battle for our minds is the thing. Yes, you're absolutely right, but just like cancel culture, I think we're in a period where our access to more information that's not being just packaged and filtered for us. We have access to unfilled information, and I think that you're seeing a resurgence, that we're moving towards in big swaths of categories, that the consensus, things that actually make a difference, and that we have access to more and more people who can do that, plus the diagnostic tools that we have support and show which methodologies are the most. And we're starting to see that in. You know, just like cancel culture was able to, the reason that we brought on cancel culture is that the consensus we were able to, everything was being exposed. You know that more people had a voice to say to, to the checks and balances kind of thing of being observed, and that when people find out things, you know you've got access to that. So I see things like nutrition, like it's like I'm noticing a trending, you know, more examination of christ, of Christianity as a thing that's becoming more mainstream as well, and that's just an observation of you know, seeing all these things. You know. Dan: yeah, One of the things that's really interesting is the variety of choices that you can make that actually cancel out a whole other part of where the information or news is coming out. You know, for example, I haven't as I mentioned, I haven't watched television at all for now more than six years, and so what ABC thinks, what CBS thinks, what NBC thinks, what NPR, public television, msnbc, cnn think about anything I'm not the target here anymore because I don't know what they're saying about anything but I found all sorts of sites on the internet that I find really interesting. Real Clear Politics is my go-to. First thing in the morning I always look at Real Clear Politics, and what they do is they just aggregate headlines for the entire spectrum. So if you want to go to all the other sites, you can go there. But what they find, you know. I find that they're making pretty widespread choices of what goes on there. In other words, if you're left wing politically, you'll find articles on RealClearPolitics. If you're right wing, you'll find real clear. But one of the things I find really interesting is when they mentioned the most popular articles for the last seven days, for the last 24 hours. They're all right wing, they're not left wing. So interesting. Although, yeah, I've never seen a left wing article be most watched or most read during the last seven days or the last 24 hours. They're all using the definitions of what would be left-wing or right-wing in today's setting. So it means that the people who are going to RealClearPolitics are mainly right-wing and they're interested in knowing what the left is saying, wayne, and they're interested in knowing what the left is saying, but they're not really. They're not really reinforcing themselves with the articles. I mean a and you can tell just by the nature of the headline, which where the bias is whether it's left or right and in any way. And but the interesting thing is how much I'm using perplexity now. Dean: Me too. Dan: Yeah, and I just got this format Tell me the 10 most important aspects of this particular topic. Five seconds later, I got the 10. And what I find is it's having an effect on my mind that there's never one reason for anything. There's always. I mean, I use 10 reasons, but if I did 20, they could probably do 20, you know but what it does? It gives you a more balanced sense of what's true, okay, but I've discovered this on myself. I mean, if you talk to 100 people, maybe three of them are using perplexity and perplexity. You know I may. I know there's other sites but it does for me what I want it to do. It gives me a background to think about things, and is that? What you're talking about is non-controlled? Dean: Because it's my question. Yeah, like that's what I think is that we've got access. Dan: It's my probes my probes that are revealing the information. Dean: Yeah. Dan: No one is packaging this for me. It's that I'm asking clarify me on this particular subject and bang you know within a matter of seconds I have clarification. Dean: Yeah, yeah. Dan: Is that what you're saying here? Dean: and I, but I think that the onus is on us to do our own interpretation and, you know, measuring whether this fits with what we think. Whereas, you know, we were sort of when we were exposed to information like all of our whole adult lives, up until the last say, you know, 10 years has really been filtered through the lenses of the mainstream media, like I think about curators, often curators, curators. Yeah, they were the curators. Yeah, or the guardians, local minority. You remember, I mean, even in the closest thing was I remember when City TV came out with Speaker's Corner. Dan: You remember that they would have a little booth set up and you could go in and speak your mind. Dean: Yeah you could go in and speak your mind and that's how you got to think, see what other people were thinking. Otherwise, you had to go to Young and Dundas and you know, on the corner there and hear everybody up on their soapbox or whatever it was. That's always been. You know, that's kind of where everybody's megaphone now is. You don't have to go out to the corner where all the people are. You can sit in your basement and you've got a megaphone to the whole world. Dan: Yeah, you know, this probably helps explain something. I read an article Friday, I downloaded it and I read it about three or four times, and that is that none of the big corporations are making any money on AI. Right, they're investing enormously in it, but they're not making any money on it, and I think the reason is that it wasn't designed for them. Dean: Ah right. Dan: It was designed for individuals to do whatever the hell they wanted to do. And if anything, it works against the corporations, because if people are using AI to pursue their own interests, that means it's time and attention that they're not giving to the corporations. Yeah, yes. Dean: And I would say there's a real panic. Dan: I would say there's a real panic setting in, because it's when ChatGPT came out. Everybody said, oh, now this is going to enhance our ability to get our message across. Well, that's only true if people are paying attention. But what if the impact of AI is actually to take people's attention away from you? Dean: Yeah, it is changing so much. So I mean yeah, it is changing so much, you know. Dan: I mean. Dean if you're going carnivore, Tim Hortons' messaging isn't getting to you. Dean: Yeah. Dan: I mean All that money they're spending on Tim Hortons' advertising is wasted money on you. Wasted on me. Dean: That's exactly it. Yeah, it's so amazing how to waste your money on Dean Jack. Dan: How to waste your money on Dean Jack. How to waste your money on Dean Jack Uh-huh. Dean: Man so funny. Well, yeah, I should. This would be great, though, to get a. You know, start spreading the word about the air fryer. Get an air fryer deal. I mean, the salmon and the steak are amazing. Dan: And apparently JJ thinks pork chops are good. That's right. So you got the whole good. That's right, exactly. Dean: So you got the whole scoop. Dan: I love it that you've got a buffer between you and the technology. Well, she controls the checkbook, so she might as well get the information, because she controls the checks. Yes, and Babs has been my authority on eating since I've met her. I mean that's one of the great benefits of being in relation she's always been good about that. You know, my life is two parts, before Babs and after Babs. Dean: Yeah, I know Absolutely. I'm much healthier since I've met her. Dan: I'm much healthier since I met her. Yeah, Anyway, yeah, but it's really interesting. You know that what you're introducing here to the Cloudlandia conversation is that we now have the opportunity to be much more discerning than we were before. Dean: Yeah, we have not only the opportunity but the responsibility, and that's what I think we wrestle with is that we can't just take all of the information and take it at face value to realize that that there's a level of building your own internal filters. Timeless Technology is that we're looking for advantage. Dan: That's what. I established right at the beginning is that you're looking for an advantage that, for a while, other people don't have, because that improves your status. That improves your status that you have an advantage, and it creates inequality. One of the things that people don't realize is that every time you create a new advantage, it creates inequality in your surrounding area, okay, and then other people have to respond to that, either by using your advantage, like imitating your advantage, or they canitating your advantage, or they can create their own advantage, or they can try to stop you from having your advantage, and I think that depends on your framework. So I think a lot of cancel culture is people not wanting you to have that advantage, so they won't let you talk about it, they won't let you do certain things and I think the cancel culture has probably been there right from the beginning, it just takes different forms. She's a witch, yeah, yeah, there's a witch, yeah, yeah. Can I tell you something about? That the salem, and also the ones that happened in Europe the witch thing, was. It was moldy grain, so usually the witch seasons happen to do happen when there was a lot of rain. Okay, and the grains got moldy and my sense is they created, they created, and so that a lot of the Fermenting. Yeah, there was a fermentation, but also it drove people a little bit crazy and there's a lot of investigation now of the which periods. Dean: Okay, salem is the most famous US. Dan: But it didn't happen. It didn't except for Salem Massachusetts. But they had several really wet seasons where the grain got moldy and my sense is that people were getting fermented grain on a daily basis and it drove me kind of crazy, yeah that made him weird. Dean: Weird it made him weird. I saw james carville. James carville said that the democrats should stop saying they're weird and start calling them creeps. Weird Weird is creeps as a label. They're creeps, you know yeah. Dan: Yeah. Dean: Yeah, yeah. Dan: I think it's funny to see. I would love to hear. Dean: I'd love to hear a podcast or a panel interview between you. Know, luntz the. I forget what his first name is Jeffrey Luntz? Is it the Republican wordsmith guy? I think it's Jeffrey. Dan: Luntz, I don't know him oh. Dean: Luntz yeah. Dan: Jeffrey Luntz. He's the one who does the panel discussions, that's right. Dean: And he gets the messaging, for he's the Republican wordsmith and James Carville is essentially that for the Democrats. I'd love to hear that. Dan: Yeah, I think James Carville is essentially that for the Democrats. I'd love to hear that. Dean: Yeah, I think James Carville is now. He's like the crazy ant upstairs. Yeah, I think so. Right, right, right. Dan: Because the last couple of weeks he said you know you better get over this mania real fast that you're having with Kamala Harris and he says, because he said you have no idea what's coming back against you. It'll take the Republicans three or four weeks to figure out what the target is here, and he says you better get over this real fast. He says it's going to be incredibly hard work over the next three months to get to the election, make sure your grains are dry here, don't get that fermented grain brain. Make sure your powder is dry too. Yeah, yeah, but it's an interesting thesis. This is where we've added a new dimension to Cloudlandia the psychotropic part of Cloudlandia yeah, I agree. Dean: There was a. Dan: Greek player, one of the Greek writers, playwrights. He talked about a place called Cloud Cuckoo Land. Dean: Okay, that's funny. Dan: Yeah, and he was talking about people who would just go off and make up new stuff and everything like that had no basis in current reality and he called it cloud cuckoo land. You know well, you know we've had a lot of that over the last 50 or 60 years yeah, I think what we're really introducing. Dean: Dan is the intersection you know the venn diagram of the mainland cloudlandia and Danlandia or Deanlandia. That's the one that we can actually control. Is Danlandia, yeah. Dan: Well, the big thing is, if you truly want to be a uniquely creative individual today, the resources are available for you to do it. Dean: Yeah. Dan: But you got to be really discerning about what gets allowed in across the borders into your thinking that's it exactly. Dean: Yeah, All right Dan. Dan: Yeah, I mean, yeah, I have to jump too. One thing about it is I'm going to watch that Joe Rogan church because I think that's interesting. Dean: I have to watch that Joe Rogan George because I think that's interesting. Dan: I have to laugh when Joe Rogan had. Dean: Peter Zion for a loop. Dan: I've never seen Joe Rogan thrown so much for a loop, because Peter Zion is nothing if not confident about his point of view. I mean, he's a very confident guy about his point of view and Joe wasn't ready for it and about every you know, every 90 seconds he said holy cow, oh wow. Oh yeah. Dean: Oh, I got to watch that one too, jesus Christ yeah. Dan: And you can see Joe sitting there. He said yeah he said next time I have this guy on no pot for 24 hours beforehand. This is moving, this is moving. I'm too slow here. I can't keep up with this you know, Peter Zion is like a jackhammer when he starts going you know he does a whack, whack, whack. Yeah, that would be Actually Jordan Peterson and Peter Zion would be an interesting one. Two brains, yeah, yeah, for sure. Maybe Elon Musk as a third person, jordan Peterson and Peter Zion would be an interesting one. Mm-hmm, Two brains yeah yeah for sure, Maybe Elon Musk as a third person. Dean: Imagine a panel. Yeah, exactly, there was a great. There was a show called Dinner for Five and it was a. It was an entertainment like movie one, where they'd have different directors and actors at dinner, just a mix of people and having just recording their conversation. No real thing. Jon Favreau did that show it was really great. Dan: No curating really. Yeah, anyway. Dean: Okay Dan. Dan: Very entertaining. We'll be here next week, yes, I always enjoy these. Dean: They go so fast. Yeah, thanks a lot. Okay, thanks, dan, I'll talk to you soon. Bye.

Joe Polish and Dan Sullivan explore the power of collaboration in Entrepreneurship. They discuss how working with diverse individuals can lead to innovative projects, sharing Joe's experience of restoring a ghost town in Cleator, Arizona, as a prime example. Here's a glance at what you'll discover from Joe and Dan in this episode:  Discover the Secret Behind a Modern Ghost Town Revival: How Joe Polish and his partners transformed Cleator, Arizona from a forgotten ghost town into a vibrant hub of creativity and community, attracting artists, Entrepreneurs, and adventurers alike. The Power of Collaboration in Unlikely Places: The fascinating story of how a chance text message led to a unique collaboration, bringing together a meditation music mogul, a martial arts expert, and seasoned real estate investors to create something truly extraordinary. Turning "Silly Ideas" into Significant Ventures: How Joe's knack for taking seemingly absurd concepts and turning them into successful, impactful projects is revolutionizing the way we think about Entrepreneurship and collaboration. The First Ghost Town in VR and NFTs: Uncover how Cleator, Arizona is breaking new ground by becoming the first ghost town to be fully integrated into virtual reality and the NFT marketplace, providing unparalleled value and experiences to its supporters. The inspiring account of how the Cleator project brought together a group of individuals during a crisis, resulting in life-saving support, deepened friendships, and an innovative business venture. From Real Estate Nightmares to Collaborative Dreams: Dive into the behind-the-scenes drama of real estate dealings, including deceptive agents and competing offers, and how strategic partnerships and clear communication turned potential disaster into collaborative success. Creating a Magnet for Artistic and Entrepreneurial Innovation: How Cleator, Arizona has become a magnet for artists, Entrepreneurs, and visionaries, hosting events like mini Burning Man festivals and drawing interest from major figures in the business and creative worlds. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Joe Polish is described by many as “the world's most connected man”, Joe is the Founder of Genius Network and Genius Recovery. The former is one of the world's largest and most exclusive communities of entrepreneurs, while the latter is a nonprofit Joe established with the aim of changing the global conversation around addiction. He is the author of two books: Life Gives to the Giver and What's In it For Them, which this interview focuses on. His story is pretty incredible too. After suffering sexual abuse as a child, Joe later fell into problematic substance use and other forms of addiction to numb the pain. When he eventually managed to get sober with the help of 12-step meetings, he then set up a carpet cleaning business, taught himself marketing, and gradually became one of the most connected entrepreneur's on the planet. To give you an idea, he's the person Richard Branson goes to for marketing advice for his nonprofits. This conversation will give you an idea into Joe's thinking and philosophy as we discuss things like: — The surprising connection between entrepreneurship and addiction — How thoughtfulness can radically improve your life — Why Joe invests more time, attention, money, and effort into relationships than any other area of life, and why you should too — How suffering creates opportunities for connection — What he learned from taking a year long sabbatical. And more. You can learn more about Joe's work and book at: joepolish.com, Genius Recovery at https://geniusrecovery.org, and Genius Network at https://geniusnetwork.com --- Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful Entrepreneurs alive, and is considered one of the most influential Connectors in the world. Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes including: The Make-A-Wish Foundation, Artists For Addicts, Genius Recovery, JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite. His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival. Joe's mission with Entrepreneurs and Genius Network® is “to build a better entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world.” --- Interview Links: — Joe's website - https://joepolish.com

In this episode, Sachin interviews Joshua B. Lee on all things about developing your connections on LinkedIn and why LinkedIn delivers the audience you want better than any other social media platform. Josh opens with vulnerability and builds on his strengths as he teaches principles for human connection online. Listen to learn more about H2H relationships on LinkedIn and how you can grow your authority there.   Key Takeaways: [1:00] Sachin introduces today's guest, Joshua B. Lee, the Dopamine Dealer on LinkedIn. He's one of the most positive, caring, compassionate human beings. He will talk to us about making our interactions and marketing more human. Sachin welcomes Josh to Perfect Practice.   [2:20] Sachin met Josh at a variety of masterminds, including Archangel with Giovanni Marsico, Amber Spear's Mimosa mastermind, and Genius Network with Joe Polish.   [2:43] Josh and Sachin were introduced by Kevin Thompson. Josh talks about Sachin taking time to show up for so many. We change the world for the better through enriching, transparent conversations about what's going on.   [4:00] Josh is the Dopamine Dealer on LinkedIn. His approach online is to treat other humans how his mother taught him to treat them. That allows him to start conversations that turn into relationships that open massive opportunities.   [5:24] Josh says when he acknowledges someone for something they take for granted, compliments them, or asks about them, they get a little dopamine hit. This puts them into a flow state, allowing them to have a conversation. It's like going from the door to sitting on the couch.   [5:48] With the dopamine bond, it's two friends having a conversation. It's not about sales, it's about coming together to create opportunity, allowing the byproduct to be whatever it might be.   [6:34] Josh and Sachin were part of the mastermind and Kevin Thompson brought them together. In recent years, Josh has built many ventures; now he focuses on LinkedIn.   [7:11] LinkedIn has been going for 20 years, longer than any other social media platform! It made a shift when Microsoft bought it. People are on it to add value and get value.   [8:21] It's a platform to add value to other educated individuals who are business decision-makers, who generate a revenue scale that's a lot higher than that on any other social media platform. On LinkedIn, you can create a massive change.   [8:39] Josh adds that he's not competing against half-naked influencers selling sunglasses. He calls the people he works with thought leaders with influence. They put information out there.   [9:01] Josh gets massive reach on LinkedIn. There are a billion people on LinkedIn. Four million of them are active. Those four million get access to 10 billion content impressions weekly.   [9:17] Josh says there's no other platform he can win on with the right people who are ready to take action with people that he wants to be able to talk to.   [9:29] Josh sees OpenAI as the future of business and search in the next year or two.   [10:13] Josh designed one of the first MySpace ads that a lot of social media ads are based on today. There's a conditioning on social media to like, comment, share, post, and be caught up in a pattern we don't even think about.   [10:57] We take these things for granted. There's so much in this world that we take for granted and don't pay attention to. How do we connect humanly on a platform like LinkedIn?   [11:43] Use messages like, “Hey Sachin, I saw you looked at my profile. I just want to reach out and say thank you. Too often we don't appreciate that. I'd love to find out what pushed you to look me up.”   [11:55] Or, “I saw you liked my recent post. I just want to reach out and say thank you. Too often we don't appreciate that. I'd love to find out what pushed you to engage with my content.” You're trying to start a conversation by thanking them for something they take for granted.   [12:07] It's a stop-gap in the pattern. It allows them to be able to hear you now and be able to have that true conversation. Josh hates cold calling and cold emailing, but these people looked at his profile or his content. It's an opportunity, let's explore.   [12:26] People like Sachin post amazing content on LinkedIn. If you like a post, comment on it, thank the poster for it, and compliment it. Start with “Thank you.” Don't make it about you. [13:28] Josh points out how it feels when there's a warm reaction to something you post on LinkedIn. It opens up the opportunity to engage.   [14:09] Josh's advice for a practitioner to be in service on LinkedIn: Start with your profile. Build the right profile, fully fleshed out, not just with your resume but with your career journey. Most people don't look past your banner and title.   [14:36] Titles don't attract. Use a headline with an XYZ statement: “I help (support) X to do Y so they can have (achieve) Z.” X is your ideal client or tribe. It starts there. Use your profile to tell people where you've been, where you are, and where you're going. It's a storyboard of your life.   [16:01] The more you talk about where you've been, the gap between you and your audience gets smaller. “You worked at Chili's? Me too!” Now you have commonality and connection.   [16:50] The next step is to share content that backs up that you're the authority in your space. Better to be an authority than an expert. In the world of AI, everyone's an expert. Be the authority that people go to every day.   [17:40] Use the 10-20-70 rule of content. Ten percent personal, showing you're human. Twenty percent, stories of what your company has done for people. Seventy percent, educate and aggregate value for your audience. Become a destination site as the authority in your field.   [19:10] If you say, “Hey, here's 50 pages, and here are the 10 lines of it you need to pay attention to now,” that's how you need to show up on LinkedIn every day. Educate them enough that if they have a problem or issue, they're going to come to you for the solution.   [19:45] After profile and content, what next? You have to be active about drawing in your audience. Josh uses LinkedIn's CRM system, Sales Navigator to identify his audience better than any other social media platform. [20:18] It costs $100 U.S. per month. With the relationship you can build with one person, it should give you, if not 10X, at least $100 in value every month. You can only reach out and connect with 400 people a month. Monday through Friday, that's 20 people per day.   [20:47] Use Sales Navigator to identify your exact audience, click on the button, “Active on LinkedIn the last 30 days,” to get a pretty tight audience. Engage on their content, reach out, connect with them, and draw your ideal audience in to look at your profile and content.   [21:09] When you're having that conversation with them in the DMs, you create that opportunity and make that relationship deeper.   [21:24] It takes Josh's clients 30 to 45 days to get in the human algorithm, rebuild their LinkedIn profile, get content going, and have that in place, to start messaging. Josh helped a client have a relationship conversation within seven days of engaging with someone's content.   [22:20] Most people fail here by talking about themselves. Josh's Mom taught him when you meet someone new, compliment them. It's nice to be nice. Do that on LinkedIn. Give endorsements. You'll get thanks. Get their mindset, to know them better.   [24:01] Ask if they consider themselves an entrepreneur, or a business owner with an entrepreneurial mindset. Entrepreneurs are early in their careers. Being an entrepreneur is exhausting. Business owners are more established with a team and a growth mindset.   [24:40] They might answer they work for someone else. However they answer, it allows you to provide value. If the answer isn't what you're looking for, you can still leave them with value.   [24:59] Josh shares an example. He helped Dan Sullivan and Benjamin Hardy relaunch the book, Who Not How with a free plus shipping book offer, even though they weren't aligned.   [25:14] Josh has done it in seven days, but it can take longer, depending on a person's LinkedIn profile and content. As you continue to have 400 conversations a month, it keeps growing, creating more opportunities.   [25:59] Sachin's updating his LinkedIn profile during this call. Josh says Giovanni Marsico did, too. Josh was also on Evan Carmichael's podcast and Evan did it, too. Make your profile human. There are people who do things similar to you but they're not you.   [27:34] Josh points out that he is sharing his knowledge with Sachin and influencing him to take action. It's essential to be a thought leader with influence. The power is yours. You can do it straight from LinkedIn better than from any other platform out there.   [28:12] Josh has a book, Balance is Bullsh*t. He was very successful but he didn't feel it. He was miserable, and money was his driver when it should have been a byproduct. He reset his life at age 36 and wrote about it. He was going to be a life coach!   [30:40] Josh realized quickly that he wasn't a life coach. Instead, he realized he had to humanize the way he was online and be able to shift and change his marketing. He paired his marketing background with where he was trying to go.   [31:16] He didn't write the book for anyone else but himself, to see where he had messed up. He changed his life for himself and his family and kids. He hopes it will inspire someone else.   [31:35] Josh is the Dopamine Dealer of LinkedIn because he took the time to share his story and change for the better.    [32:21] On average, Josh posts on LinkedIn three times a week. He doesn't have to create tons of overwhelming content. Each post is 200 to 400 words. Each post is from him. No matter how many companies he has, the commonality is him, so they are all one profile.   [33:10] Start with that humanity and make a human connection, not a B2B or B2C connection, because a human being runs every company, so it's all H2H. Josh's content is about entrepreneurship, LinkedIn, and how to use AI as a tool to empower us, not as a replacement.   [34:00] In Josh's content, he'll do one picture with some content, with the picture being real and raw, not overproduced, a PDF as a carousel, each page being a cell, and a 30-to-60-second video. LinkedIn is diving deeper into video to draw people in. Write for fifth graders.   [36:44] Josh summarizes: Be you, using 10;20;70, think about the three pillars of content that make up you, and create content that is relevant today, that someone can take in and process.   [37:17] Another tip: Watch the LinkedIn news feed. Josh looks for the top news. If you can add value to a news story, use the story to create new content, and do it every week. You'll get more visibility and be highlighted by the LinkedIn editorial team, which will get you more opportunities.    [38:58] Everyone's human. They're not all talking about business and they all have health concerns. Josh talks about his health issues. He dealt with a panic issue this weekend and Sachin offered him support. A health practitioner needs to post about health issues.   [39:28] Josh recently posted about men's mental health and male suicide. Men and women need support. Share what you wish someone would have shared with you. Talk to people like human beings. LinkedIn looks for people who add value and give actionable steps on LinkedIn.   [40:20] Josh states that as a practitioner, you have more power on LinkedIn than most people. You're not just another person selling them something but you're there to educate them on what might be going on in their life that they're scared to talk about.   [41:16] Is there shadow-banning on LinkedIn? Josh hasn't seen it yet. He shares an example of an actress friend who posts on the subject of child trafficking on Instagram and gets 200 views, but if she posts herself half-naked she gets views. LinkedIn wants value, not half-naked videos.   [42:01] Josh had the same conversation with a recovering alcoholic. Post for the family members of someone with an alcohol problem. People are scared of being vulnerable. Understand what audience you are talking to, the direct audience or the people around them.   [42:56] You may need to shift how you write your content and whom you're writing it to, to reach the audience you want to reach. They will DM you.   [44:09] Likes and comments are just vanity metrics. They don't mean anything. People ask Josh how he attracts his KPIs. In the conversations. If a post with few likes spurs one or two conversations, you've won. Another post can be viral but spark few conversations.   [44:44] Change your perspective. Are you being polarizing enough to push someone to love you or be pushed to engage with you? Indifferent content not only wastes your time but also the readers' time.   [45:35] Sachin saw on his LinkedIn profile that his wife had posted. She had attended Josh's training last week in the community and she was inspired to work with LinkedIn as a new channel for her to a new audience. Sachin thanks Josh for that.   [46:21] Josh shares what he can to add value to the world and not just monetize it. He tried to change the world on his own and nearly killed himself. The only way that we can change this world and make it a better place is for all of us to rise together and share that knowledge.   [46:59] Sachin'swife's posts are getting indexed highly on Google as the MOZ SEO score for LinkedIn on Google is 100/100. OpenAI and Microsoft index LinkedIn for the next level of search. People who leverage content from profiles to newsletters to articles, show in all three.   [47:38] That's an opportunity coming to you rather than you spending energy to go find it. Spamming a lot of people is a waste of energy. Engagement gives you energy.   [48:01] Sachin thanks Josh and asks for links. Find JoshuaBLee on LinkedIn but don't send that blank connection request! To connect with Josh tell him why you listen to Sachin, and why you love him, his wife, and the community. That gives Josh a better relationship with Sachin!   [48:34] You can check out Josh's website at StandOutAuthority.com but he'd rather have that conversation with you that builds that relationship and creates an opportunity for both of you.   [48:42] Sachin thanks Joshua B. Lee for sharing knowledge so openly and willingly. He's looking forward to connecting with Josh again.   Mentioned in this episode Perfect Practice Live Joshua B. Lee Archangel Academy with Giovanni MarsicoAmber Spears's Mimosa Mastermind Genius Network with Joe Polish Kevin Thompson Dan Sullivan Balance is Bullsh*t: How to Successfully Integrate Work & Life, by Joshua B. Lee   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done   Tweetables:   “That's the only way we're truly going to be able to change this world for the better, is to be able to have enriching conversations that are 100% transparent.” — Joshua B. Lee   “There are a billion people on LinkedIn right now. Only about four million of them are active on a regular basis but those four million are getting access to 10 billion content impressions weekly.” — Joshua B. Lee   “One thing I realized, especially post-COVID, was there's much in this world that we do take for granted, that we don't pay attention to.” — Joshua B. Lee   “Likes and comments are just vanity metrics. They don't mean anything. … How do you attract your KPIs? On the conversations.” — Joshua B. Lee   “The only way that we can truly change this world and make it a better place is for all of us to rise together and share that knowledge.” — Joshua B. Lee   Joshua B. Lee on LinkedIn StandOutAuthority.com  

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

Keep working on yourself even after success—one of my key takeaways from this latest Stellar Life podcast with Joe Polish. He shares his journey of working through trauma and addiction to build genuine connections and a thriving business. Tune in!

In this episode of the How'd It Happen Podcast, Mike Malatesta shares the inspiring story of Joe Polish, a recovering addict turned marketing genius. Mike discusses four key takeaways from Joe's book, “What's In It for Them,” that can benefit leaders and entrepreneurs alike.Despite a challenging start as a carpet cleaner with no money or experience, Joe's commitment to learning and connecting with others led him to become a successful entrepreneur and super-connector. Mike's takeaways from this book will help listeners build valuable relationships and achieve success.Mike delves into Joe's unique approach to relationships and how he emphasizes the importance of helping others without expecting anything in return. Joe categorizes relationships as either ELF: easy, lucrative, and fun, or HALF: hard, annoying, lame, and frustrating.Join Mike as he explores Joe' Polish's journey of resilience and determination and his insight on how to build meaningful relationships beyond just networking.Episode resources:Book: What's In It For Them by Joe PolishTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

Joe and Dan explore the power of aligning your purpose with your goals, adapting to change, and understanding the true nature of your desires. Discover actionable insights on maintaining a purposeful direction and collaborating effectively with others. Tune in to transform your entrepreneurial journey and harness the true power of purpose. Here's a glance at what you'll discover from Joe and Dan in this episode:  Unlock Entrepreneurial Secrets: Discover the key to aligning your purpose with your business goals for accelerated success Navigate Industry Disruptions: Learn how to adapt and pivot your strategy when faced with major changes in the market Maximize Partnerships: Understand the power of aligning purposes in collaborations to achieve greater results Gain Exclusive Insights: Hear Joe Polish's captivating stories and lessons learned from his unique entrepreneurial ventures Stay Relevant: Find out how to keep your purpose central and relevant in an ever-evolving business landscape Achieve True Desires: Uncover the difference between genuine wants and justifications, and how it impacts your success Boost Resilience: Get inspired by real-life examples of overcoming challenges and maintaining focus on your purpose

In this episode, Joe Polish is  joined by Dmitry Buterin, a powerhouse in tech Entrepreneurship and father to Ethereum's visionary creator, Vitalik Buterin.  Dmitry shares his incredible journey through business, parenthood, and his profound insights on life, discipline, and spirituality. Exploring themes of addiction, mental health, personal growth, and the transformative impact of technology. Here's a glance at what you'll discover from Dmitry Buterin in this episode: Insights from Dmitry on life, discipline, spirituality, and the human struggle Dmitry's journey through Entrepreneurship and fatherhood, offering a unique perspective on living authentically in the present moment Balance between discipline and surrender in life, and how acceptance can transform our understanding of life's challenges The concept of the "authentic self" and how it shapes Dmitry's approach to personal and professional life Gain insights into addiction, coping mechanisms beyond drugs, and the disciplined approach Dmitry takes to maintain balance Explore Dmitry's views on sacrifice, productivity, and the impact of discipline and sensitivity on life choices Discover perspectives on forgiveness, acceptance, and the ongoing process of personal growth Dmitry's exploration of AI and its parallels with human behavior, offering new insights into technological and societal evolution The importance of empathy, human connection, and embracing change in navigating life's emotional challenges and societal issues If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

In this game changing episode, Super Power Accelerator Founder, Mike Koenigs, and Genius Network Founder, Joe Polish take a deep dive into Ai and entrepreneurship. Joe says, “Everyone here [at the filming event] is here because they want something: productivity, better clients, more money…and they're looking at utilization of AI as a vehicle to get them to what it is that they want…” And Mike believes Ai is the most important technology available today. Get his USA Today Bestselling book: HOW TO 10X YOUR PRODUCTIVITY, CLONE YOUR SMARTEST EMPLOYEES, AND MONETIZE YOUR IP IN THE NEW Ai-ECONOMYhttps://MikeKoenigs.com/AiFreeBusiness owners are saving up to 40 hours a week using Ai, and Ai itself is being utilized. Time saved is money saved, and opportunity opened. You'll Hear About Ai's potential for your business, highlighting Ai's ability to enhance collaboration and efficiency, examples of creating valuable intellectual property quickly and cost-effectively, and emphasizing the vital role of curating useful information to solve specific problems in the curation economy.The importance of creating convenience and enhancing human connections is stressed, with a focus on human qualities like curiosity and entertainment.Digital Café Ai is introduced as a tool for personalized relationship building and faster deal closures.How to use Ai to manage time and productivity: setting timers and valuing time are underscored as keys to improved income and value. Mike emphasizes focusing on solving complaints and problems.Celebrate success by documenting transformations and providing use cases.  Joe raises the importance of scalable efforts and nurturing personal connections despite Ai advancements.Ai's significant impact across industries, stressing the need to adapt and unlearn inefficient methods. Ai can store and provide vast human knowledge, transforming how we think and learn.Implementing storytelling, differentiation, and team growth, and the importance of human connections in an Ai economy.Mike shares tips for selecting top industry apps and avoiding distractions, emphasizing the recording and naming of everything. He outlines networking with Ai enthusiasts and leveraging Ai agencies to implement Ai tools.Joe and Mike share their experiences and strategies for success, emphasizing adaptability, proximity to smart individuals, and continuous learning. Reflections on the transformative potential of Ai, personal growth, and the importance of human curiosity and creativity in a rapidly evolving landscape.Key Takeaways(00:00 - 02:30) - Mike Koenigs and Joe Polish introduce the episode and outline the key topics of discussion.(02:31 - 07:00) - Mike Koenigs shares his early love for accumulating magazines and the importance of usefulness in the face of advancing Ai technology.(07:01 - 12:30) - Mike discusses using AI to quickly and inexpensively create valuable intellectual property and collaborate with others.(12:31 - 16:30) - Joe Polish talks about curating useful information and the value of a strong decision-making network in the new “Curation Economy.”(16:31 - 22:00) - Mike underscores the importance of qualities like curiosity and entertainment in the current landscape.(22:01 - 26:00) - Introduction of the Digital Cafe AI tool for relationship building and deal closures(26:01 - 31:00) - Questions on learning choices, creating useful things, and spending time on unique abilities.(31:01 - 35:00) -  Mike emphasizes setting timers and valuing time to boost income and create valuable solutions.(35:01 - 38:00) - The importance of capturing transformation and use case examples.(38:01 - 42:00) -  Joe discusses scaling and emphasizes helping individuals.(42:01 - 47:30) -  The importance of building genuine human connections in the context of AI.(47:31 - 51:00) - Citing specific use cases for creating value with Ai, Mike talks about focusing on fewer high-impact things and the pressure to do so.(51:01 - 55:00) -  Mike and Joe discuss the personal challenges in managing business in fast-paced tech environments.(55:01 - 59:00) - AI's broad impact on various industries, Mike's property project in Mexico, and team expansion.(59:01 - 65:00) - Discussion on AI's potential to store vast human knowledge and transform learning. Mike and Joe share their personal Ai success stories.(65:01 - 70:00) - The need to unlearn outdated methods and adopt efficient AI tools.(70:01 - 75:00) - Joe emphasizes diverse worldviews and the importance of personal growth.(75:01 - 80:00) - Mike and Joe stress minimizing psychological dangers to reach opportunities in  a scarcity-driven abundance movement(85:01 - 89:00) - **Recording and Managing Information**- Mike shares his approach to capturing and organizing information using various Ai tools.(89:01 - 95:00) - Networking with Ai enthusiasts, finding implementers, and leveraging Ai for commercial solutions.(105:01 - 115:00) - Joe discusses reframing problems as opportunities for making money and helping others. He emphasizes learning from past experiences and the importance of seizing opportunities.(120:01 - 130:00) -  Adaptability, proximity to smart individuals, and being useful and valuable to others. (130:01 - 135:00) - Importance of storytelling, positioning, and packaging in business success, establishing differentiation.(135:01 - 140:00) - Joe shares his learning experiences and emphasis on self-improvement.(140:01 - 145:00) - Discussing curiosity and fascination as irreplaceable human skills.(145:01 - 150:00) - Personal stories of anxiety, desperation, and inspiration driving change.(150:01 - 160:00) - Highlighting the need for turning abundant data into meaningful insights. The importance of vision and action, citing Elon Musk's Mars colonization goal..(165:01 - 170:00) - The role of money in buying happiness and helping others, with a caution about wealth.(170:01 - 175:00) -  The importance of sharing success stories to inspire and motivate others.Get Your Free Copy of my USA Today Best Seller: THE Ai ACCELERATOR: HOW TO 10X YOUR PRODUCTIVITY, CLONE YOUR SMARTEST EMPLOYEES, AND MONETIZE YOUR IP IN THE NEW Ai-ECONOMY: https://MikeKoenigs.com/AiFree

How does one pull themselves up from struggling through addiction to become one of the top connectors in the World? Is it possible to break the link between pain and addiction? Joe Polish, Founder of Genius Network and considered one of the most influential connectors in the world, joins us on the Greatness Machine to talk about his new book, What's In It For Them? 9 Genius Networking Principles To Get What You Want By Helping Others Get What They Want. In this episode, Darius and Joe explore the complex relationship between trauma, pain, and addiction. They delve into the concept of givers and takers and the importance of being someone who always gives. They also discuss the world of entrepreneurship, emphasizing the crucial role that mastering fundamental business skills plays in the industry. Topics include: Reasons why people resort to addiction as a solution to pain Joe looks back on how he battled drug addiction at such a young age What got Joe into entrepreneurship  The importance of learning the fundamental business skills Joe shares how Genius Network started Why you need to pay attention to what people complain about Ethics in life and business H.A.L.F. (Hard, Annoying, Lame, and Frustrating) versus E.L.F. (Easy, Lucrative, Fun) Joe explains what his new book What's In It For Them is all about And other topics… Resources mentioned: The Five Love Languages: https://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X Connect with Joe: Website: https://joepolish.com/  Book: https://whatsinitforthem.com/  Book: https://joesfreebook.com/ LinkedIn: https://www.linkedin.com/in/joepolish  Instagram: https://www.instagram.com/joepolish/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of the Hustle and Flowchart podcast! I'm Joe Fier, your host, and today, we're diving into the world of networking and personal growth based on Joe Polish's book, "What's In It For Them." I'm excited to share insights on how to improve your interactions with others and elevate your business strategies by leveraging the latest tools and books. Let's jump right in! Building Stronger Connections This episode explores improving your networking skills based on Joe Polish's book, "What's In It For Them." Joe Polish is a well-known figure in the business world, running high-level masterminds and helping elite business owners and marketers. His book outlines nine genius networking principles to help you open doors in your personal and professional life. Useful Links: What's In It For Them Be Useful, Grateful, and Valuable The first key takeaway is the importance of being useful, grateful, and valuable to people around you. Imagine how you can help others and show appreciation. This mindset shift can change how you approach situations and build stronger relationships. Joe Polish emphasizes the need to be there for others and provide actual value. Quick story: Mike Koenigs and I recently led a workshop at Joe Polish's Genius Network headquarters. We showed business owners how to use AI to scale their productivity. It was an incredible experience that highlighted the importance of being useful and providing value in real-time. Action Step: Time-block daily to send personalized messages to people in your world. Use tools like Loom to make your communications more engaging and genuine. https://www.youtube.com/watch?v=91sPkvexGkg Be Fun, Memorable, and Yourself The second principle is to be fun, memorable, and true to yourself. Avoid being too formal or trying to fit into someone else's expectations. Authenticity builds stronger connections and makes you more memorable. Asking genuine questions and sharing personal stories can help you connect on a deeper level. Don't hesitate to inject humor and be open about your own experiences, even if they aren't perfect. This builds rapport and makes interactions more enjoyable. Action Step: Ask genuine questions and share personal stories in your conversations. Be yourself, and don't put on a mask to impress others. Give Value On the Spot The final principle is to give value on the spot. Joe Polish talks about the importance of doing things quickly and not waiting to follow up later. Using David Allen's two-minute rule from the "Getting Things Done" method can help you implement this principle. If you can complete a task in under two minutes, do it immediately. This could be sending a quick message, connecting people, or providing immediate feedback. This approach builds trust and shows that you value the other person's time. Action Step: Apply the two-minute rule in your daily interactions. If you can help someone or complete a task quickly, do it right away. Conclusion In this episode we explored how to build stronger connections with Joe Polish's networking principles. By being useful, grateful, and valuable, being yourself, and giving value on the spot, you can create lasting relationships and elevate your business success. Thank you for tuning in! If you found this episode helpful, please leave a review and share it with others. Until next time, keep hustling and making meaningful connections! Two Other Episodes You Should Check Out How A Simple New Habit Will Change Your Life And Reduce Your Stress with David Allen Triple Your Teams Productivity by Mastering AI with Mike Koenigs Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, I explore how making a clear decision sets the stage for success, providing direction and aligning our actions. Understanding what you want is crucial, and I share stories, strategies, and practical steps to help you put this into practice. We'll also discuss the importance of taking action and being useful to others in achieving your goals. The Importance of Deciding What You Want Deciding what you want is the foundation for everything else. Ralph Waldo Emerson said it best: "Once you make a decision, the universe conspires to make it happen." Life has different seasons, and your decisions should reflect your current stage. It's essential to identify the direction you want to go and the impact you want to make. Decision-making provides clarity, making it easier to map out the steps to achieve your goals. Taking Action Once You've Made a Decision After deciding what you want, action is crucial. Planning alone is not enough. Action involves communicating your goals, starting projects, and seeking feedback. It's important to share your goals and being open to feedback from others. By doing this, you enable others to assist you on your journey and create opportunities for success. Key Points: - Communicating your goals helps to set things in motion. - Feedback from trusted individuals can guide your actions. - Actively participate in communities to expand your reach. Being Useful to Others One important strategy in achieving your goals is being useful to others. Offering value in others' lives can create opportunities and open doors. Joe Polish believes that proximity—both physical and virtual—is vital in maintaining relationships and staying top of mind. The more useful you are, the more likely people are to support you and contribute to your success. Key Points: - Offer value to others to create opportunities. - Maintain regular communication to stay top of mind. - Build strong relationships to foster mutual support. Real-Life Examples and Inspirational Quotes I shared Keara Palmay's inspiring story to illustrate these concepts. After battling cancer at a young age, Keara made the decision to take action in her life. She started a business, moved into marketing, and worked with notable figures like Tony Robbins. Her journey exemplifies the power of decision and action. Inspirational Quote: "Once you make a decision, the universe conspires to make it happen." – Ralph Waldo Emerson Practical Steps for Implementation Here's a straightforward framework to help you put these ideas into practice: 1. Identify Your Goals: Reflect on what you truly want and break it down into actionable steps. 2. Take Action: Start small if needed, communicate your goals, and seek feedback. Don't wait for perfection. 3. Be Useful: Think about how you can help others and build strong, value-based relationships. Conclusion Deciding what you want and taking action are powerful steps toward achieving your goals. Being useful to others amplifies your efforts and creates more opportunities. Reflect on your goals, start taking action, and remember to offer value to those around you. By following these steps, you can create momentum and move closer to your desired outcomes. Let me know your thoughts, and if there are any topics you want to hear more about on the show. Until next time, go be useful and take massive action! Two Other Episodes You Should Check Out Master Your Content Marketing with Kartra and Keara Palmay Get Over Your Fear of Failure In 7 simple Steps with Chris Krimitsos Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In today's episode, we're diving into some of the core issues that many of us entrepreneurs are grappling with—uncertainty, anxiety, and the fast-changing landscape of technology, especially artificial intelligence (AI). I recently got some great insights at a mastermind workshop at Joe Polish's Genius Network and I can't wait to share them with you. We're also touching on how we can shift our focus to align better with our long-term goals. Common Uncertainties and Anxiety in Entrepreneurs Entrepreneurs often find themselves tangled in uncertainty and anxiety. I can relate personally to these feelings, which can cause us to lose focus on our core strengths and priorities. Many of us are currently reassessing our paths and questioning why we do what we do. This reflection is crucial in an ever-evolving business landscape. Insights from Genius Network I recently co-hosted a mastermind workshop with Mike Koenigs at Joe Polish's Genius Network. Our focus was on harnessing the power of AI to boost productivity, marketing, and overall business growth. What struck me most was the common feeling of uncertainty among all the high-level entrepreneurs present. This made me realize how important it is to frequently reassess our goals and motives. Shifting Focus to Passive Income In a recent episode, I had a great chat with Tom Burns. Tom transitioned from being a doctor to generating passive income through real estate. This has been a big area of focus for me as well. It's important to align daily work with long-term goals to achieve financial freedom. I often reflect on Robert Kiyosaki's book, “Rich Dad Poor Dad,” which played a significant role in shaping my entrepreneurial mindset. Technological Changes and Their Impact AI and technology are changing at an incredible pace. I talked about Chat GPT-4 and how it's been a game changer in just a few weeks. These rapid advancements can revolutionize industries but also pose a threat to certain jobs. It's vital to stay informed and adapt your strategies. Big shoutout to Matt Wolfe for keeping up with AI news. Keep an eye on him for the latest updates. Mental Health and Entrepreneurial Pressures The mental health of entrepreneurs is often under pressure due to the demands of running a business. Easy, lucrative, and fun (ELF) businesses, a concept shared by Joe Polish, are something I strive for. It's important to align your work with broader life goals, especially those related to family and personal satisfaction. Take a step back, evaluate your tasks, and make sure they align with what you truly want to achieve. Some Additional Resources - The Oasis - Cast Magic - Rich Dad Poor Dad by Robert Kiyosaki Closing Thoughts In this episode, I emphasized the importance of re-evaluating and realigning our business goals with our personal values and long-term aspirations. Staying informed about technological advancements, prioritizing mental health, and creating ELF businesses are key takeaways. This episode serves as a wake-up call to assess our current paths and make necessary adjustments for a more fulfilling entrepreneurial journey. Two Other Episodes You Should Check Out Unlocking Passive Income Through Real Estate with Tom Burns Triple Your Teams Productivity by Mastering AI with Mike Koenigs Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!