Podcast appearances and mentions of perry belcher

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

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In this episode, host Avik Chakraborty is joined by the dynamic Emma Rainville, also known as the "Wizard of Ops." Emma is a celebrated author, podcast co-host, and systems expert who has transformed operational chaos into structured brilliance for countless businesses. Together, they dive deep into the art of streamlining operations, debunk myths about systems stifling creativity, and explore why small businesses need operational frameworks more than ever. Emma also shares insights from her bestselling book, Scope, offering practical steps to establish a vision-driven operational foundation. Whether you're a solo entrepreneur or leading a large team, this episode is packed with actionable advice to elevate your business.   About the Guest: Emma Rainville is a leading authority in operational excellence, affectionately dubbed the "Wizard of Ops" by marketing legend Perry Belcher. She has revolutionized business operations for companies of all sizes, turning chaos into calm with her transformative frameworks. Emma is the author of the bestselling book Scope and co-hosts two influential podcasts. With her no-nonsense approach, Emma empowers businesses to scale sustainably while fostering creativity and growth. Reach: https://specialopspodcast.com/    Key Takeaways: Streamlining Beyond Inefficiencies: Streamlining operations isn't just about fixing inefficiencies; it's about developing people, aligning with your vision, and creating a strong foundation for growth. Systems Fuel Creativity: Proper systems bring peace and stability, enabling leaders to focus on creative and strategic initiatives rather than constant firefighting. The SCOPE Framework: Emma's operational framework, detailed in her book, consists of five pillars: Setting a vision Creating processes Operational excellence People development Execution Of these, setting a clear vision is the most critical for success. Small Businesses Need Systems Too: Systems aren't just for large corporations. Small businesses benefit immensely by implementing frameworks early, ensuring growth is scalable and sustainable. Addressing Myths About Systems: Far from killing creativity, systems foster an environment where creativity can thrive by eliminating chaos and creating clarity. Why Vision Matters: A company without a clear vision is like a ship without a map. Defining and aligning your goals ensures everyone is moving in the same direction. Scaling Smoothly: Start implementing operational frameworks while your team is small to avoid scaling inefficiencies as your business grows. This episode is a must-listen for anyone looking to transform their business operations and unlock new levels of success.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://www.podmatch.com/hostdetailpreview/avik  Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/  Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/newandnew/ #podmatch #healthymind #healthymindbyavik #wellness

Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian's keen analytical mind and Janine's marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights.   We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn't always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape.   Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom!   In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss: 00:00 - Brian and Janine's Amazon FBA Business Success 03:24 - Amazon Sellers Share Insights at Event 06:01 - From Pharmacists to Amazon Entrepreneurs 10:33 - Success Story of Taking Action 14:20 - Immediate Business Success Stories 15:25 - Navigating Amazon Growth and Selling Journey 20:14 - Advice to Sell Brand and Grow 22:31 - Amazon Brand Suspension and Patent Dispute 31:02 - Negotiation for Brand Acquisition 32:20 - Resolving IP Dispute With Faithful Conversation 35:58 - Business Dispute Resolution Conversations 40:42 - Turning Around a Nightmare Amazon Business Exit 40:46 - A New Brand Acquisition for $40,000 45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures 49:37 - Damage Control Strategies 52:07 - Business Networking and Persistence in Amazon 53:11 - Maximizing Amazon-Selling Success 53:40 - Kevin King's Words of Wisdom

Can your brand truly stand out in the crowded Amazon or e-commerce marketplace? This episode features Kevin King, a master of product differentiation, marketing, and branding, who shares game-changing strategies to elevate your business beyond the basics. Kevin walks us through the creation of his innovative Basecamp Apple Watch charging dock, illustrating how identifying market gaps and blending functionality with aesthetic appeal can help you craft a premium product that demands attention. We then uncover the critical role of visual storytelling and emotional appeal in successful product marketing. Kevin shares compelling real-life examples, including a groundbreaking product launch during Christmas 2015 and the branding triumph of Liquid Death. We dive into the challenges and rewards of rebranding, drawing lessons from Kevin's experience with his dog product line transformation. The conversation underscores the importance of innovative packaging and impactful imagery in driving sales and maintaining a brand's identity. Finally, we explore unconventional marketing strategies that can turn an ordinary product into a thriving brand. Kevin recounts the phenomenal success of a hand sanitizer brand during the 2020 pandemic, revealing how creative tactics like catchy jingles and engaging public interactions led to remarkable sales figures. Whether you are an aspiring Amazon seller or a seasoned seller, this episode is packed with valuable insights and strategies to help you achieve a standout presence in a saturated market. In episode 598 of the Serious Sellers Podcast, Carrie and Kevin discuss: 00:00 - Product Differentiation Secrets With Kevin King 04:36 - Multi-Functional Charging Dock Design 06:57 - Product Development From Scratch 10:16 - Illustrating a Product's Transformation With Cartoons 10:54 - Product Innovation and Differentiation Strategies 14:33 - Brand Identity Success Through Innovation 15:48 - Premium Bully Sticks Differentiation Strategy 16:50 - Researching and Deciding on Bully Sticks 21:35 - Listing Strategy for Niche Keywords 27:09 - Differentiating Products for Marketplace Success 27:36 - Pet Product Influencer Partnership 31:24 - Building a Brand With Differentiation 35:19 - Hand Sanitizer Market Frustration and Innovation 41:52 - Unconventional Marketing Strategies for Brand Success 42:45 - Successful Million Dollar Marketing  Strategy Transcript Carrie Miller: In today's episode, Kevin King is going to be sharing his secrets on how to differentiate your products so that you stand out from the competition.   Bradley Sutton: How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Seller's podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Kevin King: You know, a lot of times people don't in the space, don't like to share their products. They're afraid people are going to copy them. I'm afraid like, oh, if I share this, this cool thing I found, I'm going to have a hundred different copiers on it. And that does happen. You know, Bradley's had that with the coffin shelf, you know, here at series, and now there's I don't know how many coffin shelves that are A lot, a lot. Yeah, so it does happen. But I'm going to show you some ways to make that almost impossible today. I mean not to say that someone can't mimic you, because sometimes when people copy, that's a nice way of flattery. But there's a lot of things that you can do to differentiate your product and it's becoming super important. You know the days of when I first started. I know you've been doing this for a while 2015, 2016. You just go to Alibaba. You'd find a product look at Helium 10, see where the gaps are and just stick a different name on there and maybe create a logo, put it on there and put that up and sell it. Those days are long gone. I mean, can that still happen? Occasionally, someone can have success doing that, but it's extremely, extremely difficult. And branding true branding and true product differentiation is where it's at. And some people think, well, I'll just add a warranty or I'll add an eBook to my product or I'll bundle it with something else and that'll make it different enough. And that's usually not enough. And in today's world, you got to change your approach and that's what I'm going to show you today with real-life, real-world examples of my actual products. Some of these I'm not selling anymore for different reasons. Pricing got priced out of the market with raw supplies or something like that. But I'm going to show you exactly what I do and to try to give you some insights and some perspective on how you can approach this differently for what you're doing.   Carrie Miller: Very nice, I'm excited.   Kevin King: When it comes to business, there's really only two things that matter, and when you cut it to the core, that's innovation and marketing. I mean, yeah, there's all the details of finance and money and all this kind of stuff, but really, if you look at any business look at Apple, you look at Microsoft, you look at Tesla, you look at any of these. It's innovation and marketing. Those are the two fundamental things that you should be focusing on first. So, I'm going to start off with innovation. So the first thing I'm talking about is innovation. This is a product on screen called Basecamp. This is an Apple watch charging dock. It also charges your iPhone, charges your iPad. It has a night light on it. This is a really, really cool product that came out in 2015. It was launched in 2015.   Kevin King: So almost nine years ago, right when the first Apple Watch came out, and where this product, how this originated. This is a product that I sold and I actually created this product from scratch. This was my actual product and I created it from scratch right when the first Apple Watch came out. And what happened is I went on Amazon to try to find some ideas for products and I saw that Apple Watch charging docks were trending at the time and most all of them were like these cheap bamboo kind of wooden docks for 15 to 20 bucks, all coming off of Alibaba, with just different names on them. Each one looks exactly the same, just had a different name, and I was like, if I'm going to spend 500 bucks for a watch or whatever the watch costs back then. I don't want some cheap, cheap stand to put it on, I want something that looks cool. So I developed this that I would want and I was like I don't want something where there's cables hanging across my desk, cables hanging across my nightstand, so I want to hide all the cables and I want to be able to charge like three things at once. And so that's what I developed, and so this particular product you can see here has a little light on it.   Kevin King: I later added a Bluetooth speaker to it in a version two. It put the watch up on top, the phone would sit on the side and it had a. The charging was buried inside all the cables. Um, the back actually had two additional USB ports so that you could actually charge an iPad or put something else on the back of it. It had. The cables were all hidden underneath, so you'd wrap the cable around underneath so it's not like just all messing up your, your desktop or your, your nightstand or whatever the night light there you can see it. You can hit that button a few times and adjust it up in different levels. I created a really nice box for it and I had all the different adapters. I was prepared to sell this in the US market, and so I created one charging dock and then had them make the different adapters that go in the end, depending on if it's for the UK or for Europe, or for the US or for Australia the bigger markets. I later added a Bluetooth speaker to it. I changed that nightlight to not just a nightlight but actually a Bluetooth speaker so that you could this is the days before there was beats or any of that kind of stuff so it actually was a cool, cool thing to be able to have your phone sitting there charging and have a little speaker that would play your sound music or your wake-up call or whatever. You can see there are the little nightlights turned on. As an example, these are actually some of my listing photos that you're seeing on this. You can see that it would fit all kinds of different watch bands. I created a really nice box for the outside of it to differentiate it so that when you got it felt like you're paying 80 bucks for this thing.   Kevin King: This was a little video that I had made. I found the way I got this made is I came up with the idea. I found a factory on Global Sources Comm. So I didn't even use Alibaba. I use a company called global sources comm, which is another alternate sourcing place. It's not as big as Alibaba, but you can find some better factories sometimes on there. So if you haven haven't checked that out, check it out. And I found a factory in Shenzhen, China, that would do this and I ended up paying them a thousand dollars for the design and so they had their internal guys do all the design and then the molding and everything. It was expensive. It cost me about 30 grand to do all the molding because it's electrical parts and USB and there's a chip in there. So this is not for everybody, but I spent about 30 grand on that.   Kevin King: We've created all kinds of prototypes and they would send me these files, these 3D rendered files and these like SFP files, I think they're called. And then I took that actual file. So before this was ever manufactured, didn't even exist, there wasn't even a prototype yet. I sent it to a guy in Eastern Europe and he made this rendering from me from those files and this is a video. He made this entire video, this. The product did not exist so I could see it exactly as it was gonna be. He made these 360 degrees, basically before there was AI. AI video of the actual product. You can see this one only has one charging dock on a USB on the back.   Kevin King: I had a second one, but I did this and then I sent this out and did some testing, like what do you guys think of this? And I was able to get the people at one of these big Apple insider blog posts. They're like, when this comes out, let us know, we'll publicize it. So right there I was, like they thought it was cool. So, I had my launch ready to go. Like I said this didn't come from Alibaba, this didn't come from the Iwo market or the Canton fair.   Kevin King: The idea for this, this came from my head, and so I created this from scratch from my head. I've done that for a dog bowl and for some other products as well, and so I also. At the same time, back in 2015, I launched five different brands at once. Some of them were the traditional find something on Alibaba, change it up a little bit, change the packaging, put your logo on it and then send it out. But this one I actually designed from scratch. I think that's where you need to start thinking more and more about is designing things from scratch, and it's not always about a better mousetrap, it's about what the people want.   Kevin King: With today's technology and with the AI, you can do so much that I couldn't do nine years ago when this was launched. That you can do now with iterations and these renderings, that you could have 20 different types of this and do all kinds of testing on PickFu. You can do so much more now with this. So this was the renderings that they would send me. So I would open this up, these EASM files, and I could play around with it on my computer and spin it and everything and say, oh, let's modify this or let's change this, or I don't like where this is positioned, put the logo over here. So this before we even made a prototype.   Kevin King: And then what I did is I did 3D printing. So I had there's a guy in Austin where I live that had like 30 different 3D printers in his garage, literally, and so he had all kinds of different sizes and machines. I just took it. They followed him and he made this. This is a 3d printed uh sample. And then I took this to the Apple store in Austin and I said can, can you open up the drawer of all the watches. Uh, I want to make sure every watch, every band, fits on here and doesn't touch the light, and we'll make sure the cable fits through the, the fits through the, the channel on the back and everything. So, I had a total like piece of crap, basically, but 3d printed, but it's actually at least something that's I can hold and touch and feel, kind of get an idea of how it's going to be. And then we made modifications. So after I tested it with this, then I went through and I made modifications oh, we need to make the cable doesn't quite fit, it's not quite snug enough or it's crimping in the corner. So we went back and I, I, we made some modifications to it and then this was a prototype. So then they do what's a machine prototype? Um, there's a specific name for it, but it's a machine Like it's. They make like 20 of them before they make the mass run, and then I could actually test it and so I took it and that's what we created.   Kevin King: This is one of the product photos for the actual that I used on Amazon that I had taken. This is one in my guest room and so we just put it on a nightstand and just showed it. They're actually charging three different devices and how it works. It works like magic. And for the listing also, I actually showed. You know, I create cartoons. I found someone on Upwork.com that would do this for 50 bucks and I had them actually said I want a before and after. I could shoot this with photography and it would be expensive. So I just had them make a cartoon and say, look, show the before. Because every product you need to be trying to solve pain points. I mean there's three or four different things you want to focus on when you're developing a product. One of those is solving someone's pain point. So you want to show them what it's like before your product and what it's like after your product. So that's what I did here. Instead of using photos, I used these cartoons.   Kevin King: So I show on the left how you got all these cables everywhere and stuff all over the place taking up your whole nightstand just a mess. You're having trouble sleeping over there, the person you know. There're all kinds of little hints all throughout this thing. You got a light that's flashing on it instead of a night light. That's all bright, keeping you up. And then then you got the one on the right. That's like you having a peaceful sleep, everything's organized, everything's nice, and so these are things that you want to think about when you're actually creating your images is show the before and the after. You can do it in photos, you can do it in, or you can do it in cartoons and like this one and this, it worked really, really well. You're going to see another example of this in a minute. So this is the way you can do an example of how you can do innovation.   Kevin King: This product on 2015, Christmas of 2015, I was selling about $30,000, $40,000 a day of it at $89. And then what happened is the reason. I and I did a second version, I did a version two with feedback and put the Bluetooth speaker in, did some other changes, and then in March or April of the next year this is before there was Gatita, before there's any or Helium 10 that had the refund ability, and someone posted on a Facebook group, on the FBA High Rollers Facebook group on Helium 10, saying, oh, did you know that Amazon will refund you for damages and lost items? And so, I was like, oh, that's cool, they lost some of these things when I shipped them in. So, I filed a claim. And when I filed that claim for like 10 missing units, amazon suspended the listing and said, oh, we're going to do what's called a bend check. And they went and they actually said we're going to stop all sales. And we got to do a total inventory across all of our warehouses and I was like no, no, no, don't do that, don't do that, I don't care about the 10 units, just forget it, forget the claim. You're killing, you're crushing me on my momentum. Well, I was down about 10 days while they did this quote unquote Ben check worst decision I ever made and that basically killed the momentum of the product. But I was able to bring it back up, but never back to that level, because there's all kinds of other competition coming in. Um, and I sold this on uh, uh I forget the name of the website. Now it's kind of like a sharper image uh, website for dudes. I sold this in the best buy. I sold it a lot of places, but then the market started changing and I was able to ride this for a couple of years and it was good. So that's a way that you can think about doing innovation. That's an example of one that I did.   Kevin King: Now let's talk about something on the marketing side. On the marketing side, you can differentiate with your packaging. A lot of people do that, you know. You could have just a generic bottle that you see on the right or a really nice bottle on the left and put your differentiating bullet points in your image how they're showing one's made from bamboo and no plastic or biodegrade super-fast. The other one's going to take hundreds of years, and so on. These are great ways you can do it in your, in your image, in your image stack, to actually show the difference. Because it remembers, on Amazon, people, people buy, buy photos. They don't buy products. My buddy, Perry Belcher, is actually the one that actually said that. But they can't touch the product, they can't hold it in their hands, so they're buying based on the photos. So you got to remember that so many people skimp on their photos or they don't spend enough time creating the right photos to create the right emotions. People buy on emotion and they buy on photos, and so by differentiating like this, you can do a lot of cool stuff in your infographics and your stack.   Kevin King: Look at another one. I mean this is someone selling a commodity Liquid Death is water, it's just water. But look what they did with the branding and the way they actually packaged it. They put it into a can instead of a bottle. They had this liquid death name. All the graphics it's just most of the cans are actually oversized. Liquid Death is a great case study if you want to go and look at how someone actually has developed a brand on something that everybody else is selling and actually stand out. Now it's over a billion-dollar company and there's crushing. It's a really, really good case study. At some point I'll go into deep detail on this, but I want to show you one of my products where I did this. I had a brand that was originally called Tailwaggles and I made a mistake on this brand. I filed for trademarks to get brand registry and all that kind of stuff and about three months into the trademark process I get a note from the trademark office saying oh sorry, your name, Tailwaggles, is too close to something else. This is three months after filing and I'd already done the homework, but they found something in the system so I had to change it to Wag Haus. So I had to. Actually, I was already in production on some dog bowls and I actually had to call the factory, said throw away all those old molds and those imprints. We got to change the logo and logo and to change the whole name mid-production. It cost me a lot of money to Wag Haus, but one of the products that I sold under this this is the Wag Haus logo. Here it wore bully sticks.   Kevin King: If you're not familiar with what bully sticks are, they're still popular today. It's a dog treat. It's made out of the penis of a cow, so they use every part of a cow to maximize the value when they when they butcher it for meat and they take the penis and they actually make bully sticks for dogs. It's a very popular dog treat. So, there's six inch versions, there's 12 inch versions. Those are two typical sizes, and it in 2016, 2017. I was doing some research of what's selling on Amazon. I saw that these things are just crushing it. I already had a dog bowl out, so I was looking for another type of product to accentuate my slow feed dog. Well, and bully sticks came up and back then there's Helium 10 didn't have what was just getting going, so they didn't have Magnets and they didn't have Cerebro and all that stuff. So, I had to use this old program called amazing product validator. And so, I punched in bully sticks and look there, I was like boom, big green result thing saying that's a really good keyword, excellent BSR. You know, look at that search 359,000 search volume. I was like, all right, I'm going to do bully sticks.   Kevin King: So I started researching bully sticks and I looked at these. This is another tool back then where it was popular, called merchant words, and these are results from Merchant Words. They showed these search volumes actually are probably not right but it's the best we had back then. We didn't have much more accurate stuff like Helium 10. So it showed 7 million. I was like, all right, all the different keywords are based off of that free range and those are beef bully sticks and bully sticks for dogs and all had some decent search volumes. So I like, all right, I'm going to go into bully sticks as my next product on this brand. So I pulled up and did a search and I see that, um, there's all these different brands that are selling bully sticks and a lot of them, this are selling for around 20 to 30 bucks and it's a pretty much a package like a plastic bag full of 20 30 bully sticks, all for around 30 bucks, so somewhere around a dollar and a half a stick is basically the cost to the consumer for these. And I was like, okay, that looks good. So I started calling some factories and I was like I need to differentiate. I don't want to be just another guy selling 30 bully sticks for 30 bucks. What can you do? What can you make special?   Kevin King: And I started reading all the reviews on all the products and the reviews were coming back with like, oh, these bully sticks stink because you can just imagine it's the part of the cow that you know that area stinks sometimes and so people the it. My house has an odor to it. After my dog chews it or some liquid drips out onto my couch, my dog jumps up on the couch. It's just. And then people were worried about where are these bully sticks from. Is it US cows or is it some? There's a big scare of like Chinese beef back there. Are they Chinese cows? Are they from Brazil? Where are they from? And so, I was like I need to differentiate this product and I don't want to just put it in a plastic bag either. I want to put it in something really cool, and so the way I differentiated the product is I found this through tracking down. I wanted to make sure it was US made US beef, not imported, and I wanted to set it apart. And so, I found this guy who was a classically trained French chef, like worked in Michelin star restaurants and he was up in the New England area and I got in touch with him and said you make bully sticks. He's like oh yeah, I don't, but I don't do them on machines, I hand carve them, we smoke them in a certain way. We have a 15-step organic process that we do. I'm like this sounds perfect. This is like I can differentiate this from all these little cheap bully sticks.   Kevin King: I was like, well, they cost. He said you're not going to like this part, they're very expensive. So, I ended up having to sell three bully sticks, three 12-inch ones for $54 and 95 cents, so 55 bucks for three bully sticks. Now remember everybody else on Amazon selling 30 for 30 bucks roughly. So, I'm like way crazy overpriced. I was like I don't know if this is going to work. You know everybody, everybody always says on Amazon it's all about the price, all about the value. And I'm like I don't know if this is going to work. But I'm like you know what? I think there's people on Amazon that don't care about the price. If you know the avatar of your customer, you know that there's a lot of pet owners that a pet is just a farm animal. You know they keep the dog out in the backyard and it's just a farm animal. But for other people a pet is part of their family, it's their best friend, it's their compadre. I just saw a story my dad just forwarded me a couple days ago about how people take care of their pet's health better than they take care of their own health. And it's true and I was like I can market to that. There's people that have dogs that are willing to spend really good money for their dogs to give them the best. So this is classically trained French chef. That's a good story. It's organic. I'm solving all the problems of the juice because the way he cooks these and he does the smoking and stuff. They don't have all that extra liquid in them, they don't stink. They're organic. It's from the US, I can solve all the review pain points, and this is before all the AI tools existed to analyze reviews.   Kevin King: I was having to read reviews, so I was looking at how can I package these different, and so these were some of the packaging ideas I came with. But what I ended up doing is putting them in a cigar box. So I had a custom cigar box. I found a company in Brooklyn, New York, that's close to this guy, so I didn't have to pay shipping across the US or across the world. They'd make these boxes for me. I'd put a sticker on the outside with, like a cool textured label on the outside of it, and then we put them in the cigar boxes. So this is the six inch version. So there's five, six inches and those sold for 40, uh, 44, 95, I think it was. And the 12-inch version was only three sticks and sold for 54, 95. But I packaged it. So when you got it, you felt confirmed. You're like, if you just spent 44 bucks for five of these bully sticks, you're like, did I just get ripped off? But when it comes in the, in the, in the Amazon box, and you open it up, you're like, oh, this is a cool box. It's got a cool texture to it. It's all about the sensation when you feel the box. There's like a little edge on it, like a texture. The label had like a texture on it, so like, oh, this is kind of nice. So it helps justify in the mind that I'm getting value here. These are premium.   Kevin King: I created the listing. This is actually the bullet points and the title for the listing. All the keywords are in there and what I focused on is I couldn't compete on the word bully sticks, because the word bully sticks, as you saw earlier, was super popular and almost everything on that page is cheap, and so I could do a launch. Back then you could do all these coupons and all these giveaways and rank to the top within a day or two. It's crazy stuff you could do back in the day and I would get there. But then as soon as I stopped doing these promotions, I would fall off to page two, page three. But on long tail keywords like bully sticks made in USA or bully sticks no odor or premium bully sticks, those I could stay on page one for and there was enough keyword depth on all those where I could stay ranked for those and it worked because there's enough niche, enough variation in the keywords where it actually worked.   Kevin King: And so, then I created pictures. I went to a dog place, a dog kennel, where my dog would stay, sometimes like hey, can you get permission from some of the owners, I want to come in here and do a photo shoot with dogs? So we did a little cute little dog with a chef hat on, did another dog holding it. So actual, real pictures, not my iPhone, because a lot of other bully stick people were taking their iPhone, just taking a picture of a dog sitting on the ground or something. Just horrible pictures. So I create all these kind of cute pictures. Remember, selling is about emotion and so this creates emotion of oh look, how cute he is. And then I did a whole series of image stacks to show the difference. Because if you see something on Amazon for 50 bucks, you're like and it's three sticks, and you're like this guy's out of his freaking mind, $50, $55 for three sticks. I can just go buy 30 for 30. So I had to show the difference. Remember what I said people buy photos on Amazon, they don't buy products. And so, I showed them in the box to show that these are big. You know these aren't little skinny little things, they're like big honking sticks. I listed all the reasons people wouldn't buy, all the objections basically, and all the things that were important in all my research. You know these are kosher. You know you don't think about that, for a dog, I mean, but some people. That's important to them. So everything that was important I put on here. These are kosher sticks.   Kevin King: I showed the comparison look, ours are full. The other guys they stretch theirs. That's how they can sell 30 for 30 bucks because they're stretched and they're hollow. I showed look, ours are wide, the other guys are skinny. I showed look, ours has no odor, it's glossy and smooth, but the other ones stink. I showed look, ours are with a knife and there's something sitting on the table there. They're hand cut. The other ones are on some nasty ass machine that's never cleaned. So I showed all the reasons why you don't want these cheap ones and why you want mine. And then I showed a comparison of ours versus others just to keep.   Kevin King: I kept driving at home Like you're going through this image stack. You're like, all right, all right, all right, I get it, I get it. I showed them on a scale, like look, this is what they weigh. Don't just trust my, trust me. I mean, yeah, you could Photoshop this, but don't. I showed them. It validates it. So I showed everything. At the top here's some dogs driving through like a fast-food place and they're just getting some cheap, cheap, you know happy meal type of cheap hamburgers or something. And then I show in the bottom if you want Wag Haus sticks, you'd like go into a nice steakhouse where there's a maître d' with a bow tie on a serving these on a platter and just connotates that image and creates that emotion, creates that feel and helps justify why you should give these a try. And then I did another cartoon. I tested different cartoons, so I had another one go from fast food to Wag Haus Premium similar concept. Now it's still in a car, they're inside the restaurant and you look at the sign there. If you look at it, there's all kinds of details. If people blow this up, I know you can't see it very good here on the screen, but on Amazon if they blow it up, they would see. You know other, all these kinds of like making fun of the other sticks all in the menu and stuff. It works.   Kevin King: And then I created, you know a put back. Then I was called EBC but now it's called a plus content. So I created a plus content and I used pretty people. You want to use pretty people. You want to use faces whenever you can, even though you have the dog use and faces. There's science that shows that's a 35% lift in conversion rate when you use faces. A lot of people don't use faces in their photos. They just show the hands or they show the dog. But you need to have people and showing that they're having fun, their dogs happy. You're creating that emotion. I went out. This is before. It was popular to find influencers, influencer. The whole influencer UGC game was just getting going at this time. But this guy I found him on I think it's called Fame Kit. I forget the name of the website. I don't even know if it still exists, but you could go and you could hire people to create UGC.   Kevin King: I'm just going to play you a little bit of this video. I did not script this. I sent this to the guy. I sent him my bullet points to say, hey, this is kind of what I'm looking for. Can you do something? But I'm just going to play the first part of this because it's pretty cool what he did and you're going to see where he actually sniffs these things. He actually pulls them up to his nose yeah, they're right there. He actually pulls them up to his nose and does a demonstration of showing, look, there's really no smell, and I mean it just creates that trust and that yes, it's true. And then he's got playing with his dogs and he just did a really good job. Then I take a look at my reviews. Now these are some of the real reviews that were coming on the products. You know I was getting some fives and fours highly recommended. I would get the occasional one-star review. Someone like this is the biggest rip-off ever Three sticks for 50 bucks. You've got to be freaking, kidding me. But look, I got constant reviews. I had a 4.6, I think, average overall and it just worked really well. And I had one guy I subscribe and save. It had just begun back then, so I was on subscribe and save. One guy I think he did 86 or 87 times on subscribe and save Just kept buying them over and over like every, every. Every time that he would get renewed, he'd buy them. And he'd buy them in between too because he needed more. It just this work.   Kevin King: This is how you differentiate a product, uh, and how you approach a market where it's saturated differently and don't always think it's always about the price. As long as there's long tail keywords, you can do some amazing stuff. There's just a few more the lifestyle pictures the on the right there's my actual dog, Zoe, when she was a little much younger, and what happened is the guys that owned the best bully sticks, which is the biggest brand on Amazon. They saw what I was doing and they're like how's this guy, this guy in Texas, selling $50 for three sticks? We need to reach out to him. So they reached out to me and they said hey, why don't we partner up? Why don't you actually sell some of our stuff? You can basically private label some of our other treats. We've got duck feet and we've got, uh, pig's ears and we've got all these, uh, you know, antlers and all this other kind of stuff. Why don't we, why don't we partner up and you just, you just use your brand and private label from us. We manufacture here in the States, we'll ship it to you. So I tried it and it didn't work. I actually I need to package it differently. So, instead of putting in a plastic bag. I had these custom bags made and we tried this. It just didn't work. But my other bully sticks because of differentiation, the way I marketed it, the opportunities there and appealing to the rabid pet owner wanting to take care of their best friend, their member of their family it worked. This is an example on pets.   Kevin King: Now, if you want to get some ideas, if you're trying to ideate this oh, Kevin, this sounds good, but how do I do this? This is a really good link here that you can go to actually get an idea on how to position. This is a positioning, marketing positioning. I'm positioning the product against everybody else and this five-step process it's free at aprildunford.com that link there. Take a screenshot of this or maybe someone can post it in the chat. And this is a good five-step process to help you brainstorm through and to know how can you truly differentiate your product. So, I recommend you at least take a gander at that or have someone on your team take a gander at that. So, when you're trying to come up with your next product or differentiate what you've currently got, maybe something's kind of on the down and outs right now, but if you just re-engineer that product and come up from a different positioning point of view. You can do really well. So that's a resource for you there. That should be really good.   Kevin King: Now let's take a look at another thing on differentiation how do you turn a commodity into a brand, a commodity? You got Temu coming in that's selling all these cheap things on Amazon. You got Amazon now going to start allowing factories to ship directly from China under this Amazon whatever. It's called Amazon Direct there's a name for it but where they're going to basically have their own version of Temu on Amazon. That is going to kill some people. You're going to see some people go out of business on Amazon because of this, because they're not differentiating. They're just another me too product. There's no differentiation other than maybe the price, and it's who can sell the cheapest price is going to win, and if you're competing on price, you you're playing a losing game. You're going to lose against these Chinese factories. They're going direct because they're going to sell it on Amazon for less than you're buying it from them for. Let me repeat that when Amazon launches this section, which is basically a Temu type of section, your factory will sell it for less on Amazon direct to the consumer for less than what the price they're willing to give you to buy it from them. That's going to happen.   Kevin King: So if you don't differentiate your products or you're not thinking in terms of some of these examples I've given you, you're going to be. You may be in some high water and maybe going out of business, or if you're just starting, you may not have a chance to actually succeed. You've got to approach this game differently now. It's more complicated, it's harder, it's a real business. It takes thought, it takes effort. In some cases, it takes money, but this is how you can do it with a commodity product. This is a periodic table. It's a really good thing take a screenshot of this that when you're creating a brand, it's a periodic table of branding. You always remember most of us from school, you had to learn the periodic table of elements. This is a periodic table of branding and this is some of the things that all go into creating a brand.   Kevin King: A brand is not just a logo. A lot of people think, well, I've got my brand on Amazon. You don't have a brand, dude, you have no brand. This is no brand. This is a logo and a name. A logo and a name does not make a brand. A brand connotates a feeling. It connotates a message. It connotates an identity, an affinity for people. There's a lot more to it, and these are some of the things. Does the type of type style you use matter? Yes, that's part of it. Does the logo matter? Yes, that's part of it, but every brand has a voice, every brand. The name is important yes, but that's not a brand. You've got to go way, way beyond that, and this shows you some of the elements in a really nice, concise way that you need to focus on when you're truly building your brand, and I'm going to show you an example of this right now on how to do this with a commodity product, with one of mine.   Kevin King: We all remember the pandemic of 2020 and hand sanitizer was going nuts on Amazon. It was booming worldwide. Everybody's freaking out need to buy hand sanitizer. Around April of 2020, this was the SQP report, the Search Query Performance report on Amazon. It had just come out as a brand-new kind of thing on Amazon and hand sanitizer was number six, and some partners of mine and one of my other Amazon companies saw this and they're like we should do hand sanitizer and I'm like no dude, everybody and their brother's going to be doing hand sanitizer. This is going to be like hoverboards, going to be like fidget spinners. Everybody's going to be doing it. And they're like, no, we can do it. We got this, this company in India that can make this stuff for us. Yeah, I started doing homework on it. I'm like, well, okay, maybe there's something to it, but let me look into it. So I looked into it and I used some other tools. This is not Helium 10, it's a different tool. It's a private mastermind tool that shows showed me last week's sales volume and on the hand sanitizer it showed this was in April. It showed 129,000 units on Amazon on the word hand sanitizer alone just that single keyword. And then other ones. I was like all right. And then there's all these.   Kevin King: The Polaris, this big market research company, came out and said this hand sanitizer thing, even if the COVID goes away, people are going to change their habits. And yeah, you're going to have a huge bump because everybody's now using hand sanitizer but a lot of places are going to install hand sanitizer machines. It's going to become more pervasive in society. And I was like, yeah, okay, so if this has a big boom, boom up, it's going to go down when COVID goes away, but it's going to probably be higher than what it was before COVID started, just because people have changed their habits or they're more aware of it. That's basically what this Polaris study said. So, I'm like, all right, let's look, let's look school.   Kevin King: Then there's a story came out of this this kid that was in, uh, in in the middle of the United States I think he's in Tennessee or Kentucky or somewhere and he was going to all the dollar stores, uh, and buying out their hand sanitizer and then arbitraging it on Amazon for those crazy amounts. He ended up getting sued by the, by the uh, the state, uh, for price gouging and stuff. But I'm like, all right, and he's just crushing it. And so, you're all this stuff coming out. And then I look on Amazon and this is what was selling, because hand sensors, all the Perel and Germ Sharks, Germ X the two big brands in the US were hard to get.   Kevin King: And then what Amazon did is they created something called the COVID store and they gated, basically Perel. They said all the first responders, all the hospitals need to have access to this, not you people at home. We need to save this for the people that really need it, that are dying in the hospitals. So in order to buy the big hand sanitizers, you had to go into the COVID store and get authorized, and so it took a lot of the competition away on Amazon. I saw that and I started seeing all these like weird hand sanitizer people are making almost like felt like in their backyard coming up on Amazon. Some of it was long shipping times is coming from China and you'd order it and take a month to get to you and it's just garbage. And you look at, look at the reviews on they're just bad and they're selling for like crazy amounts it's $11.59 for these little bottles.   Kevin King: And so I was like, alright, guys, let's do this. We're not gonna use this company in India. We're gonna get proper FDA approval, we're gonna. There were some rules where you could at the time, where you could actually make this without going through all the steps of FDA if you did certain things. We figured out all that's figured out, all the legal side. We came out with a brand name of germ shark. We came out with and this logo. So this is where the name Germ Shark and we started this company. It was me and four other guys. I was handling them Amazon side of things and all the branding and all the marketing. And there's other guys handling all the sourcing and dealing with the factories and all that. And then the other three guys were the money guys and these guys put in about a million and a half bucks, before it was all said and done, of their own money.   Kevin King: Luckily, crypto was doing really well at the time. One of these guys was just making bank selling NFTs and on crypto, so he had a lot of extra cash just sitting around doing nothing. So he threw a bunch of that in and we started this brand, Germ Shark, and I was like, okay, if we're going to sell hand sanitizer in this super competitive commodity, hand sanitizer is like one to three ingredients, it's nothing. Anybody can do it. How do you differentiate a product that everything is basically the same? Yeah, you can put a smell in there or you can do a few things, but it's basically the same thing. How do you differentiate it? So, we came up with some bottles. We said we're gonna do a three pack of these small bottles and I tested it on Pick Fu and so I took R3, the ones that says winter there with the green box around it. Those were R3.   Kevin King: And I tested against these no-name brands, like these Chinese no-name brands, and we won, hands down won. Everybody said we would buy this one. This one looks legit, the others are sketchy. And then I tested against the top brands, like Perel, which is a number one brand in the US, and I got my butt kicked. Perel beat me because that's a bigger brand, people trust it more. So I was like okay, as long as Perel is not on the main Amazon site and they're locked away in this COVID store where nobody can get in there, I can crush it, I can be number one on Amazon until Perel comes back. And when Perel comes back onto the normal Amazon website, I'll be okay in spot number two or spot number three, because I've positioned myself, I've gotten my rankings, I've gotten my reviews. There's still enough depth in the market share that even if I'm spot two or three or four, I'll still make some good money. So we're like all right, let's go forward with this.   Kevin King: So then we create a whole line of products. We ended up going. We saw that there's wipes. We're having trouble. We had the big bottles to refill, like the canisters at, like the restaurants and malls and airports and stuff. We create little toys we actually created with our brand. We created like a little stuffed toy you see the little stuffed shark there. We create little holders. That little kind of turquoise looking thing in the middle is a holder for the clip onto your purse or onto your backpack or something for the small bottles, and then, oh, there's a better picture of it, these little guys here.   Kevin King: We created this kind of stuff, and why did we create this? Not to sell it, but for branding and for promotional purposes. So what we did with it is we went out and we did a campaign to hospitals, and so we reached out to hospitals and we said, hey, we'd love to send you a free gift. Thanks for your service, thanks for everything you're doing. We'd love to send you a free gift. So we made this little brochure here thanking them for everything. And then we sent a package of like 25 in a nice like four-color box, like a gift box. We put some of that little like shredded paper in there that makes it all look kind of fancy. Put them all in there and then we included, like you know, there's some kids and stuff in the hospital. So here's some stuffed toys. You know along the branding. And then what did they do? These are the actual ones getting it. You can see the box there and they started posting it all over social media and we started actually getting sales and this legitimized us. It showed like, look, this is legitimate, doctors are using this and they're showing this stuff off.   Kevin King: We create our A-plus content page and actually did some really good stuff with A-plus and we showed how, for every bottle, every package you buy, we donate a bottle. So we had a cause with it, too is we donated a bottle to charities. We created memes and graphics for social media that would actually show play off of different things. During that time, we ran huge campaigns on this. We did actual physical postcards in the mail. A lot of people was like, oh, the mail is dead, nobody checks the mail, bs. We did these physical postcards through the mail and sent them to hospitals, sent them to people that previously bought sanitizers. We got some lists. We got editorial recommendations because of our branding. People love the branding and the mission that we're giving a bottle for every three sold. And then we did stuff like jingles. We actually created a jingle for the brand because, remember I said, selling is emotional and this is a really good study here. You should take a look at this sometimes.   But sound is the most important thing to our brain, not visuals. So you can be watching a YouTube video and if the YouTube video is grainy or jumping around a little bit, then you might accept it, but as long as the sound quality is good. If the sound quality is good, you can deal with lesser quality video, but if the sound quality is bad, you're going to skip this. You're going to move on to something else and it's an area of your brain called Broca's area, and it's an interesting science. If you take a look at this from a branding point of view, if you can reach Broca's area, you can do things, really amazing things. Think of old jingles like the Oscar Mayer Wiener jingle, if you're old enough to remember that, or some of the old jingles that you see on TV now you know the State Farm jingles or some of the other ones that are out there. That's all branding and marketing and it's creating these visual images. There's a really. There's a lot more to this.   Kevin King: We could go and do a whole presentation just on this, but so we dialed in on Broca's area and to use influence, and so what we did is we created a jingle and then we created a video. I had, uh, one of the amazon companies that does these nice videos. I had a couple of them actually do it. I actually had a contest with pick food to be to be on water. I had four different companies doing and competing and we create these jingles and just this is not the best singing, so don't worry about the singing, but the music in the song. It will stick in your head. I'm here to help you, uh, keep your germs away. I'll bring the bottle to you. I've got the germ charge for you. Rub it, rub it, rub it, rub it. Germ charge protection. Peel your hand, catch the germs away. Brother, strength, the best protection, no matter where you are. It can't be too far.   Kevin King: Anyway, this was a really cool jingle that had all these lyrics to it and I sent this to Bradley here at Helium 10, and he watched it and he was like damn, dude, I can't get that out of my head now. I was like that's the point. So the next time that you want to get hand sanitizer, that comes to your mind. And it worked really well. So we had a couple of them. We also went out man on the street, we had these costumes and we would go down to a park and walk around, give them out and we'd go mess with people and we'd create all this stuff. We went to a grocery store and grabbed grocery carts and had like 10 of these sharks walking into this grocery store and freaking people out and just, we did all this kind of marketing to help differentiate and it didn't sell a lot locally but it helps us create the content that we could put out there worldwide. And it really worked really well.   Kevin King: These were our sales on seven, you know, $40,000 on one single skew on that day. And you can see, we just started crushing it and we started standing out, and this is how you take a commodity and you truly make it into a real brand. These were some sales, the first we started selling in July of 2020. We went live so this is basically the first month. Sales was a million bucks on a brand-new product, and so this stuff works, but you got to come at it from a different point of view. So, what I'm trying to do today is just show you a different way of thinking of this. Can you do everything I did? Maybe, maybe not, but you can start thinking in this direction and start moving in that direction, and that's what we have for you today. Thanks everybody for joining us.  

Patrick Stiles with Vidalytics joins the ClickBank Affiliated podcast to unveil the secrets behind the VSL, and how you can turn your VSLs into money making machines. Patrick alongside Thomas and Kyle dive into key metrics that have never been shared before that reveal how you can create impactful VSLs that convert, how long your VSLs should be, when to drop your CTA, and so much more. Vidalytics makes your VSLs “smart” – where out of the box you get a premium, super fast video player that has the most advanced and effective tactics for VSLs to drive conversions… From grabbing attention to keeping engagement, collecting leads, driving towards a CTA. You also get the most robust video marketing analytics to easily optimize your videos, including seeing the exact spot in your VSL where people convert. You can connect your VSLs to the rest of your funnel, like your ads or CRM which enable advanced strategies that unlock new levels of scale. And you can even make interactive VSLs, so your viewers choose their own adventure, selling themselves. This is why V Shred, Performance Golf, Jon Benson, Frank Kern, Perry Belcher, Todd Brown, Brendon Burchard, USCCA, Mike Dillard, Entrenation (and ClickBank itself) trust Vidalytics. Vidalytics generally sees a 10-25% CVR lift in head to head split tests w/ other players. Grow Your Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Learn More about Vidalytics - https://www.stateofvsl.com/ Vidalytics on ClickBank Partners Page -https://www.clickbank.com/partner/vidalytics/ Connect with Patrick - https://www.linkedin.com/in/patrickstiles/ Email Us - affiliated@clickbank.com

On this episode of the Mastery Unleashed podcast, host Christie Ruffino introduces Molly Mahoney, a successful entrepreneur and coach known for her dynamic approach to teaching business owners how to leverage their unique personalities to thrive online. Molly shares her journey from a professional musical theater performer to a prominent business coach specializing in using social media and AI to create compelling content. She emphasizes the importance of authenticity, encouraging listeners to embrace their “weird” traits as strengths. Molly's innovative strategies include utilizing AI tools like Facebook Live, Messenger bots, and Jasper to enhance human connections through technology. Key topics discussed include: Personal Branding: Leveraging your unique voice and personality for impactful online presence. AI Tools: Practical insights on using AI for content creation, like Jasper and Haygen. Content Strategy: Developing engaging, authentic content that resonates with audiences. Digital Marketing: Tips for using Facebook Live and Messenger bots to grow your business. Sales and Impact: Ensuring that all content creation leads to tangible business results. Molly's philosophy combines creativity with strategic technology use, focusing on fostering genuine human connections while optimizing for sales and engagement. This episode is a valuable resource for entrepreneurs looking to enhance their digital marketing strategies and embrace their authentic selves online.   ABOUT MOLLY After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space. Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, she even had a viral video hit a reach of 39 million! Molly has been featured by Jasper, Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher's AI Bot Summit, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more. Her book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence & joy.   GET MOLLY'S GENEROUS GIFT Free Trial of Molly's Content Club Molly's Content Club will become your ultimate resource hub for content creation mastery. With a free 14-day trial, you'll unlock a treasure trove of tools, strategies, and expert guidance tailored to boost your online presence and engagement. Whether you're an entrepreneur, content creator, or social media enthusiast, Content Club empowers you with the know-how to create compelling content that captivates your audience to drive results and sales. ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW www.youtube.com/@Thepreparedperformer www.tiktok.com/@thepreparedperformer www.instagram.com/mollymahoneyofficial www.linkedin.com/in/mollygolive www.facebook.com/ThePreparedPerformer   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.   ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/   

About Heather Porter and Thrivology: "Email has been the most valuable communication mode since the internet's inception. It is primarily forgotten for what some have believed are shinier pennies. However, email is still the most consistent way to chat with current and potential buyers. They get to know you, like you and trust that you are the only one that can help them. It is a not-so-sneaky way to help people connect with you on a large scale with no additional effort of your own. My life as a mom has taught me the art of multitasking and handling pressure, traits I bring to my work. Kickboxing is my secret recipe for discipline, focus, and resilience. These qualities spill over into my commitment to delivering knockout results! Under the guidance of copywriting legends like Perry Belcher, Ian Stanley, Russel Brunson, and Dan Kennedy...I've honed my skills to craft captivating narratives that connect with your audience - on a deeply personal level.✨I work with all major (ESP) service providers. But my favorites are Active Campaign, Klaviyo, and Mailer Lite. I leverage each's unique features to give you the desired results." https://mythrivology.com/ REGISTER FOR MY FREE LINKEDIN WORKSHOP HERE: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

Join Perry Belcher in this insightful interview as he shares his secrets to successful marketing strategies, which include building strong customer relationships, finding the right business partners, and investing in effective techniques. He also emphasizes the importance of clear and focused marketing, as well as the benefits of passive investments. In this episode, Perry talks about his pivotal moment of realizing a successful business model and offers advice on how to gain clarity by identifying what you don't want in both your personal and professional life. This interview provides valuable insights and guidance to help businesses thrive.About Perry Belcher:Perry Belcher is a unique individual who balances authority and accessibility. He's a master copywriter, a digital sales Jedi, and a best-selling author. He has a wealth of stories and insights to share from his experiences in new media. Perry is also an agreeable creative, and his inner circle is coveted. His simple word of advice could lead to guaranteed success. Perry is genuinely invested in empowering others.Please click here to learn more about https://perrybelcher.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Join Perry Belcher as he discusses valuable keys to successful marketing. He highlights the importance of building strong customer relationships, knowing your numbers, and investing in effective strategies. Make sure to tune in for the full episode!About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Can your current marketing strategy handle the truth of today's marketing tide? Sneak Peek Inside: - The pivotal market shift championed by Jay Abraham & Perry Belcher - AI's double-edged sword – exciting tools and job market impacts - Magic cast: A breakthrough tool for content creators - Maria's take on how to become a 'celebrity CEO' and own your brand - The potent 'Three Must-Dos' to adapt your offers for today's savvy buyers - An open invitation to claim a once $10,000 resource for FREE Cheers, Maria Gudelis --- Send in a voice message: https://podcasters.spotify.com/pod/show/maria-gudelis/message

Listen in as we team up with e-commerce maestro Kevin King to uncover some of his most closely guarded Amazon strategies and hacks, designed to both save you money and significantly boost your profits. In this first installment of a two-part series, Kevin generously shares insights from our new and latest version of the Freedom Ticket course, revealing the fundamentals of branding, product selection, and customer service—essential knowledge for any serious Amazon seller. Not only do we cover these basics, but we also tease some of Kevin's 'ninja' strategies, giving you a taste of the powerful tactics he discusses in the Helium 10 Elite Mastermind Program. Our conversation with Kevin continues as we tackle the world of Amazon PPC, emphasizing the crucial role of conversion rates in successful campaigns. We delve into the importance of understanding and optimizing your brand entity score and the innovative ways you can leverage tools like Amazon Comprehend within your Q&A sections to boost product rankings. The dialogue shifts to the evolving landscape of AI, examining its transformative effects on e-commerce. Kevin and I discuss how savvy sellers are utilizing AI tools to generate everything from compelling images to high-quality video content, and even crafting targeted ads with platforms like AdGen AI. Wrapping up this content-rich session, we focus on strategies to maximize conversions and enhance the overall customer experience on Amazon. Kevin shares practical tips on pricing strategies for attracting product reviews, the psychological impact of using an 'index image' to display product benefits, and the importance of establishing a unique guarantee that resonates with your audience. Moreover, Kevin illuminates the potential goldmine of including optional insurance charges in direct-to-consumer sales and the art of presentation in online retail. Tune in to hear how these tactics, along with high-quality visuals, can revolutionize your approach to online sales in the era of AI-driven e-commerce. Stay tuned for part 2! In episode 548 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Secret Amazon Hacks With Kevin King 04:41 - Helium 10 Elite Training Webinar Hacks 06:06 - Improving Amazon PPC and Brand Entity 09:41 - Maximizing Q&A for Keyword Ranking 13:53 - Answering Questions on Amazon for Ranking 17:03 - Maximizing Rewards With Business Credit Cards 21:38 - AI Tools for Amazon Sellers 26:05 - Maximizing Conversions With Product Indexing 26:49 - Maximizing Reviews With Dummy Listings 31:15 - Testing Guarantee Names With Helium 10 31:25 - Direct to Consumer $4 Insurance Strategy Transcript Bradley Sutton: Today is part one in a two-part series with Kevin King, who's gonna open up some of his top Amazon hacks and strategies with you guys for the first time in a while. How cool is that? Pretty cool, I think. Bradley Sutton: Are you looking to learn how to sell on Amazon? The Freedom Ticket course made by Kevin King is one of the most popular courses ever created for Amazon sellers. It's got over 90 modules and 40 hours of detailed, step-by-step training to help get you started on your entrepreneurial journey. Now this course costs $997 but Helium 10 actually covers that cost of the course for any Helium 10 member. Find out why tens of thousands of students love this program by going to h10.me/freedom ticket. Don't forget that if you do sign up for a Helium 10 account, don't pay full price. Use our podcast discount code SSP10 to save 10% off for life. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And every year, every two years, Kevin King comes on and opens up with our audience some of our best hacks. And now, for the first time ever, we're actually opening that up right here on the podcast. So we are going to go ahead and have a recap of some of Kevin's top strategies that he opened up with a live audience and let's see what you guys think. There are some killer ones here. This was supposed to only be an hour, so I thought I could fit into one episode, but hey, Kevin had too much fire, so we're actually splitting this up into two different episodes. Here's part one. Hope you guys enjoy it. Bradley Sutton: We're going to be revealing some things that a lot of Amazon sellers maybe have never even heard of, and these are things that are designed to help you save money and make money. Two of the things that maybe is the reason why you're even in this Amazon game in the first place right. Now, something that's important, though we're going to be talking about hacks, if you want to call them that, or kind of ninja strategies you see that little ninja logo on the bottom right there but selling on Amazon is not just about knowing the latest hacks and tricks. These definitely can help but remember, we are not trying to take away from the very valid point that you have to know about branding, how to pick products, how to do keyword research, how to do your accounting, advertising, customer service. The fundamentals are still very important and so we've got the Freedom Ticket Program if you guys are interested in that. So some of you might, after watching this, be like, wow, you know what? I am not of this level yet. And don't worry, you're still going to be able to get value out of this regardless of the level you are. But if you're like man, a lot of this stuff is over my head. He's using terminology I haven't heard of. Freedom Ticket Program might be for you. That is something that beginners all the way to advanced sellers can take as a refresher course on the fundamentals of Amazon and we have a brand new one - brand new version first time in over two years. The fourth version of Freedom Ticket is coming out imminently, just in a couple of weeks. So make sure to stay tuned for that. Anybody who is already a Helium 10 member, you guys will be able to get access to that. Bradley Sutton: Now, I mentioned that Kevin is one of the main trainers of our Helium 10 Elite Mastermind Program-that's the one that I've been a part of since, way before I even worked at Helium 10 and probably the most popular thing that's part of this mastermind is every month, Kevin gives his ninja hacks. He gives like usually seven ninja hacks, and these are quick, actionable nuggets of knowledge that can help you immensely in your Amazon business. I think a lot of these hacks that he gives every month are valuable to the majority of Amazon sellers, and with those hacks, two guest speakers join him on these trainings and they share the latest strategies that's working right now. And so that is the basis of what Kevin is going to be talking about today. Today, instead of this being behind the closed doors of the Helium 10 Elite Mastermind, which most of the year is closed, he's opening up some of his favorite ones from the past doors of the Helium 10 Elite Mastermind, which most of the year is closed. He's opening up some of his favorite ones from the past couple of months with you, so you're going to get a sneak peek, without actually being Helium 10 Elite members, on the kind of level of knowledge that being part of this mastermind can help you. Kevin King: Welcome everybody to this webinar. Like Bradley said, we do this every single month, usually on a Thursday. It varies on the exact Thursday, sometimes around the middle of the month, but we do a Helium 10 Elite training and what I want to do today is basically, like Bradley says, open up the doors and share some of this with you. So I've gone through from the last few months, some of my favorite stuff. Then I'm going to share that with you today, absolutely free. So some of it will be the ninja hacks, the first six or so things that I have seven ninja hacks. That's what I do every single month. So I have seven of them here for you today as well. I'm going to share six of them with you, and then the seventh one, which is the one Bradley just talked about, where someone made a million dollars selling over a five-day weekend. I'm going to show you that hack. You've got Easter coming up, Mother's Day coming up. It could make a huge difference for some of you. So that'll be at the very end, so make sure you stay to that. If you leave earlier, you're going to miss the number one hack that could make you a lot of money and I've taken a few slides from some of the presenters that have been in the Helium 10, the guests and a couple. Just a little section of some of what they presented, and you know, when they presented it, they presented it their way and in their voice. I'm just going to give you a quick little summary of those, just so you can get a taste of the kind of stuff that you find in Helium 10 Elite and share that with you. And you're going to find some actionable, good stuff today. Kevin: Number one this is something that you're going to fail at. You know, everybody's always like PPC. I hate PPC. It just drives me crazy. You know, and you're going to actually fail at PPC unless you fix this metric. This is something that nobody really talks about. Aaron Cordova is actually the one that shared this, and I think Destaney Wishon has talked about it and a few other people have talked about it. But if you don't actually take a look at this metric, your PPC is just going to drive you crazy and cost you through the nose. Kevin: What you want to do is you want to check the benchmark conversion rate for your brand. Now you're going to need brand registry. So if you don't have a trademark filed and you're not brand registered, you won't be able. What you want to be checking for is, if you're not at the bare minimum median conversion rate for your category, you're most likely going to be spinning through the nose on your PPC and it's just not going to work like you want it to be. Your ACOS is going to go and your TACOS are going to go through the roof. This video here is about a minute video. I'm going to play it. I'm going to have to hold up a little speaker next to my microphone because for some reason the Zoom is not letting the sound, but Aaron is going to explain this to you on this video. Here we go. Aaron: Basically, you find your conversion rate compared to everybody else. You go to campaign manager okay, campaigns. If you know how to get the campaign manager that you have other problems, campaign manager, you go here. Then you go to the side it's called insights and reporting. You're going to get a brand metrics okay, the brand metrics are awesome. Okay, in here you're going to pick your brand. You're going to get brand metrics, okay, the brand metrics are awesome. Aaron: In here, you're going to pick your brand. You're going to pick a category. In this case, I'm going to pick sports water bottles. Okay, select that guy and continue. Okay, then you're going to go in here and you're going to press this little view detailed metrics for your brand in this category. This is going to be horrible. I apologize, this is something we haven't really worked on very well. Check out this. Customer conversion rates your brand 4.9%, category median 10 and sometimes a lot of them, they show the category top okay. This is an embarrassment. This listing is an embarrassment. Okay, it is half as less than half as good as the median, which, when you're just at the medium, your product probably will not even be profitable because you're literally average, essentially horrible. But this is how you open the door to see if you're going to have a best seller at the very, very, very, very minimum. You got to be at the category median. Kevin: If you're not, at that category median then you need to adjust your listing. You need to fix your product page. You need to fix your product page. You need to fix your listing so that you can convert higher. Otherwise you're going to be fighting an uphill battle on everything. All right, that's number one. Number two this is how you can boost your brand entity score. How many of you ever heard of a brand entity score? I bet there's hardly any of you out there. There might be a couple of you have heard of a brand entity score. Does anybody know what the brand entity score is? Everybody has one on Amazon. Kevin: If you're a seller on Amazon and this affects your rank, it's a score that Amazon does. There's a lot of factors in the A9 that affect your rank. There's a ton of factors but the brand entity score plays a major role in how do you rank and you can affect this with your Q&A section. Amazon doesn't just look at your keywords. They don't just look at your title and your bullet points and your back-end keywords. They're reading everything. They're reading the Q&A section. They're now using AI to analyze your images. They're taking a lot of stuff into account when they're going to rank you and the Q&A section plays a major role. So if your Q&A section is fairly empty, that's a problem. You section is fairly empty, that's a problem. You need to get that full. That's one of the ways that some people, when they first start out and they have no reviews, they fill their Q&A section and you watch what you can do. You can rank a lot quicker. But this brand entity score is something you want to pay attention to. Kevin: How do you find it? There's something called Amazon Comprehend. Now this was shared by Matt over at ClearAds, originally on LinkedIn, and then he presented it in detail at my recent Billion Dollar Seller Summit and then we've shared it here as a hack. He's allowed me to share part of it, so I can't show the whole thing, but he allowed me to share part of it in my newsletter and here. Kevin: But it's called Amazon Comprehend and what you want to do, you can access this. There's a link there at the bottom. It's on AWS, on Amazon AWS, and it's an API. So it takes a little bit of programming know-how or how to get into this thing. It's not too bad but it's not like straightforward. Kevin: But with this Amazon Comprehend, once you get access to the API, what you can do is you can maximize your Q&As for keyword ranking. So the Q&A section on Amazon on your product. You want to maximize that for keyword ranking. So what you want to do is you want to remove the bias from search. So your description and all the content on your listing, they have a bias towards the seller of the product. So Amazon knows that you're optimizing your listing like you're making this the best and you're like saying that my product is the greatest thing since sliced bread. But Amazon's like how do we know that Kevin can say his product's the best, but maybe it's actually not so good despite what he says or whatever claims he's making? So we want to know from the customer what do they actually think? And let's take what they actually think and factor that into how we're going to rank this product. So they use the Q&A section and reviews both of those to do this. So if you don't have reviews and Q&A, you have a bias. Kevin: So what you want to do is you want to come in and gather questions that people might be asking about your product. So how do you do that? If you don't know, if you don't have legitimate questions and people haven't asked real questions yet, you can go out to tools like Ahrefs or Semrush. Those are big SEO tools so they have a free aspect and there's a paid aspect. Or you can go to answerthepublic.com. That's Neil Patel's company. Neil spoke at the Sell and Scale Summit Helium 10 did about a year and a half ago. But answer the public and you can just type in a keyword. You can type in you know, if you're selling dog bowls, slow-feed dog bowls, you can type slow-feed dog bowl into answerthepublic.com and it'll spit back. It goes out and reads Reddit and all these different forums and says these are the questions people are asking about slow-feed dog bowls. So you can take those as a seed and you can then use those and have someone ask those on your Amazon listing and then you, as the seller, answer them just to get some in there. But you're going to answer them in such a way that you want to make sure that you answer yes or no. Amazon is looking for yes or no answers. Big answers are great, but if you can start, if someone says, does this slow feed dog bowl keep my dog from having diarrhea, you want to try to phrase your answer in the form that you say yes or no and then you can say other stuff and put additional keywords in there for ranking and all this. Kevin: But they're looking for yes and no answers to questions and that's how they can guide. Like, if someone types in slow-feed dog bowl stomach problems or something they're going to know, yes, this one actually helps it. So you want to get multiple questions in there and then what you're going to do is you're going to use Amazon Comprehend. Before you put these questions in, you're going to actually and the answers, you're going to use it to actually get a score. So it's going to return the sentiment. So you're going to ask the question, show that, upload that into Comprehend, put the answer and then make sure you're getting a high percentage of confidence. Amazon Comprehend will give you a score back. It's on like a zero to one scale and it will give you a score back and you want a high level of confidence towards Amazon interpreting your response as positive or negative. Kevin: Now you can also do this and go look at your competition's reviews. You can gather it from there. You don't have to go to answer the public. You can get what people are asking on other people's products and use those and once you find the ones that have the high confidence. Then what you want to do, uh, which one? Like I said, is zero to one, but one is the highest. Those are the ones that you want to get onto your listing and those are the ones you want to put onto your listing. Kevin: So what you're going to do is you're going to these newly found questions that score high on the confidence, using Amazon Comprehend. You're going to go and actually, either maybe you have a buyer account that you buy stuff from Amazon you can ask the question or you can get your friends or family or someone to ask a question. Remember, this is not review, so it's okay. You can get someone to ask a question. Or, if you're on a Facebook group, say, can you ask this question? And then you go in there as the seller this is important, it gives you a little bit more weight and answer the questions. Whenever someone asks a question, Amazon pings. I don't know what the number is now three to five, ten people says, hey, do you know the answer to this question? But one of them is always the seller. You want to be the first to try to get in there and answer before someone else does and messes it up. They may answer too but you want to get yours in there as quick as you can, so you go in and answer it with that yes or no or whatever. When you ran it through Amazon Comprehend whatever it gave you as the highest score and this is going to help you rank on Amazon. It's a pretty cool little technique. Kevin: Here's another way. Everybody's always got cash flow problems. Money, money, money, money, money. How do I pay for this? How do I pay for that? Not everybody has a rich uncle or deep pockets. If you have decent credit, this is a way that you can actually extend your supplier payments for 60 days with zero interest. It's pretty cool. It's called the Amazon Plum Card, so if you have decent credit I don't know if this is available to people in other countries. I'm not sure what their exact rules are on what countries you have to live in to get this. Obviously, US citizens can get it, but Amazon has a whole bunch of, I mean sorry, American Express has a whole bunch of different cards. The Plum Card actually gives you discounts for paying early. So if you charge all your PPC or you charge whatever you want to charge suppliers. Whatever you want to charge, if you pay it early they'll give you a 1.5% discount. Or they have an option where you can extend it for 60 days and don't have to pay any interest as long as you pay the minimum due. You got to make a minimum payment. As long as you pay the minimum due, they'll give you 60 days to pay that. So this can be a great way. If you're trying to juggle some cash is to use this card. Kevin: A lot of you are saying, Kevin, that's all great, but my supplier doesn't take credit cards. How am I supposed to pay my supplier with credit cards? I always have to wire money or use Alibaba Escrow or something or whatever. Actually, there's a service called Melio. This one right here, Melio Payments that allows you to actually pay by credit card anybody, so you can pay suppliers. They do charge a fee, so it costs you about 2.5% to 3% roughly. So they do charge a fee because they get hit with processing fees but that fee is often less than what you would pay in interest or to get a loan, or origination fees or something else, and so that is an option, especially if you combine this. Kevin: If you're really cash flowing, you can go to bankrate.com and you can do a search for 0% interest credit cards and there's a lot of credit cards that have 12, 15, 18 months of 0% interest. So if you go there and actually apply for one of those credit cards, you have decent credit. You can get a 0% interest credit card that you can ride out for a while, while you're growing your business and use Melio payments to pay it. You're basically paying a 3% fee, which is basically a 3% interest, which is dirt-cheap in today's world. Now another credit card you might want to consider, if you're already selling and you're running a lot of PPC especially, is the Amex Business Gold Card. This is not the regular gold card, not the consumer gold card. It has to be the business gold card but it gives you 4x points on all your PPC spend up to $150,000 per card. So you can get 600,000 points on one single card in a year. Kevin: And I know one of the guys that comes to one of my events, the Billion Dollar Seller Summit. He actually, and I'm not sure if he's in Helium 10 Elite or not, but he has like 10 of these cards. He lives in Brazil and he cycles through them, so as soon as one hits that $150,000 on his PPC spin, he just swaps out the card. He says he's flown first class everywhere in the world and hasn't paid for a plane ticket in years and flying first class with him, his wife, his family, that this card is an amazing card for that. So there's different credit cards for different purposes but those are two that you might want to consider and you can transfer these to different airlines. You can transfer them to hotels. Kevin: You know Bradley is always going out to the, he's always doing the Maldives honeymoon strategy. He's been out to the Maldives three or four times. A lot of you may not realize that's not Helium 10 sending him out there. They're not saying man Bradley, good job, dude, here's a free trip to the Maldives. No, he's using his miles and his points to go out there on his own and do this stuff for you. But this is one of the ways he knows how to do this. There's another site called points.me where you can see what's the best place to transfer stuff. Kevin: There's a ton of stuff around this but I just want to show you this. Really cool. We could talk about this for hours of all kinds of cool stuff you can do, but I just want to show you these really quick. Now here's some AI. AI is the hot thing right now. Everybody's AI, this AI, that. There's some stuff that everybody's just sticking AI on the end of everything, even if it's not really AI. But I want to show you 11 really cool tools. There's a lot more but these are just 11 tools that you may find useful in selling e-commerce, that may come in useful in helping you with your images or helping you with research, or helping you with a few different things. Before I do that, if you have not seen this, this is from Sora, S-O-R-A, and this is video. It's not publicly available yet, but karavideo.ai has a wait list right now and they're gonna be the first to offer this. Kevin: This is studio level quality imagery on by video by prompting. So you type in a text prompt, you type in a paragraph, say I want a video like this and it will make the video up to I think it's 30 or 45 seconds right now, maybe up to. It's going to get to where it can do much longer videos and entire movies, but it's amazing. I'm going to play this for you. There's no sound on this, so I'm going to play this for you. Kevin: But this video here of these mammoths walking and these people walking through a Tokyo with the cherry blossoms, this little animation here. This was all done in minutes by typing in a prompt. So, like those mammoths, this was the prompt that was used. That's the exact prompt. Several giant woolly mammoths this was the prompt that was used. That's the exact prompt. Several giant woolly mammoths approached, treading through a snowy meadow, blah, blah, blah, blah, blah. That's what made that video. Kevin: In fact, there's movie producers now that are saying this is going to change everything. We're going to be able to do entire movies without movie studios. It's crazy. You're going to be able to do product videos and lifestyle stuff and all kinds of crazy stuff with it. So keep your eyes on this, and I would recommend you get on the list at karavideo.ai so when this opens up, you get some of the first access to it. They're a little bit worried about how authentic this is right now, so they're putting in some safeguards, but it's really cool technology. Kevin: Now, notice there was no sound on this one, because this doesn't make the sound, it just makes the video. So you need sound. So what has happened is ElevenLabs has a tool that will take a quiet video for example, that mammoth and it will analyze what's in the video and it will make the sound of, like the mammoths crunching the snow or making their horns their sound, you know. Whatever. This is an example of a video I'm about to play here. It may be a little bit hard to hear I'm going to hold the speaker up to it of a video I'm about to play here. It's maybe a little bit hard to hear, I'm going to hold the speaker up to it, but this video was made with a prompt, silent. And then this ElevenLabs went in, analyzed the video, what's in the video, and added all the sound effects using AI in a matter of minutes. So let me. AI audio: In a place beyond imagination, where the horizon kisses the heavens. One man dares to journey where few have ventured. Armed with nothing but his wit and an unyielding spirit, he seeks the answers to mysteries that lie beyond the stars. Kevin: This is pretty cool stuff. You're going to be able to do some amazing stuff with your products, with your advertising, with everything. This is coming and it's important to stay on the cutting edge of this, because if you're first mover in a lot of this stuff, you're going to have major, major advantages over your competition. Now there's more to this, though. It even gets cooler. You can actually now do ads with AI. These ads will go out and this adgen.ai will actually go to your Shopify site. It will go to your Amazon listing. You can put in the URL of your Amazon listing and it will create ads formatted perfectly for Facebook, Instagram, Linkedin, everywhere, automatically based on that. Then you can do some modifications, but it's really cool. So you can give it a brand name, you can give it a URL, you can give it a subject and it will automatically create the ads for you. This is another one Pika Art which will take a still photo and add animation to it, and then you can automatically change it. You can just type in the background and it automatically changes. It's called pika.art. You can change your top. Here you have a monkey. Let's put some sunglasses on him. You can do this. You can just drop in a still image that doesn't move and you can add movement to it. It's really cool where this stuff is going. This is a prompt. You can take a screenshot of this. I'm not going to go through the whole thing or you'll get this in the replay. They'll show you actually how to use peak art to add movement, which can actually dramatically increase your engagement rate on social media or any kind of advertising you do. It's amazing stuff. There's crazy stuff that's out there. Kevin: Now some additional tools, Chad Rubin went through a bunch of AI tools and he said these are some of the ones that he considers to be the god mode of AI frameworks. I'm just going to buzz through them really quick. You can take notes and go check them out later. One is called booth.ai. It generates studio-quality product photos in minutes, so you don't even need a photographer anymore. Another one called CopyMonkey. This optimizes your Amazon listing. There's others like Shoelix, and there's quite a few out there that will do this, but CopyMonkey is one you might want to check out. There's ReviewScout, which, if you're a reseller or a wholesaler, it'll give you deep insights into the competition and buyer box trends for wholesalers or resellers. There's one called MContent, which also helps you do all kinds of great imagery change out backgrounds, put your product in special scenes. They just introduced some new cool tools just this week, so MContent is really good. He's presented on the Helium 10 Elite as well. Kevin: DoMyShoot's another one that will help you do all your visual content. So basically it's AI as your photographer. Instead of spending $5,000 to take everybody to the beach, you can upload your product and put it in any kind of scene that you want. frequently.ai is another one that's really, really good. Another that has all kinds of answers to all kinds of questions. Another one is the valky.ai, or some people know it as Shoelix. That one's another one that's really popular. So these are all some cool Amazon or AI tools for Amazon sellers. Another one is iphoto.ai will help you create your listing images where you can upload your product and drop it into all kinds of scenes, modify it, do testing on different images and different backgrounds. It's really really cool. So those are some of the AI tools that are out there. Kevin: The number five here. This is from Ayana at YLT Translations. She presented on the Helium 10 Elite and she said you know, this is a cool little trick on how you can get more reviews. So you have to be selling in additional marketplaces. If you're just selling in the US marketplace, this won't work. But if you're set up to sell in other marketplaces, you know Amazon combines the listings. When you don't have a lot of combines the reviews, I'm sorry. When you don't have a lot of combines the reviews, I'm sorry when you don't have a lot of listings from other marketplaces. So what she's saying is you can create dummy ASINs and of your target products and then list them in all the different marketplaces. Now someone buys it, that's okay, but you can also create dummy ASINs and then what you do is you and each one of those make sure they're in all the same browse mode. She has the steps here make sure that the localized listing is live, at least the tile and some bullet points, so you put a legitimate you know it's localized and it's in the right language and it's written right and put a really low price so that viners don't get hit, because most people don't realize that sometimes, when your price is high, vine reviewers don't take your product even though they might want it, because once they hit $600, they have to pay taxes on it. Kevin: So a lot of people don't realize that in the United States that anything over $600 in gifts, they get a 1099 from Amazon at the end of the year. So if they got $10,000 worth of products at retail price and they then have to pay, Amazon says this is what we gave you in gifts. It's just like winning. If you went to the Price is Right or a game show or Jeopardy or something, you have to pay taxes on those winnings. Or if you went in Vegas over $10,000, you got to pay taxes. So this is a lot of times, they won't take your product if it's a $49 product because they're like ah, that's just going to add to my taxes. But if it's temporarily $9.95 while you're getting the vine reviews and then you put it back at $49.95 later, they might take it. So you want local low pricing and then you go out and you get. Kevin: You do vine reviews everywhere and then they'll all combine together. If you do them in multiple marketplaces and if you really get do this right, you can get up to 2,400 different ones. And some of the ways you can do these. You know these quote-unquote dummy listings that she's got on the right-hand side there. You just do different colors of a product. That's kind of like a dummy listing. It's like, okay, I have azure, I have a cobalt, I have a navy, a sapphire sky teal, and then you could have your supplier make just a couple of each of these colors and then you send those out. This is a really cool way to actually get your reviews up and then, once you get enough reviews in a marketplace, it wants to keep sharing these. It'll just share that marketplace usually, but this is a way that you can get a running start. It's a pretty cool little technique. Kevin: This is from Matt Koston. He presented a couple months ago on Helium 10 Elite and this is one of his tricks. That he showed is this is how you can convert like crazy with what he called an index image. This he calls it the. It's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two, and it's an index of your products. Is why I think it's why he calls it the index damage, and what he says is you need to number the benefits. A lot of people are using call-outs, they use infographics but they don't number them. He runs a company that does testing and split testing and all kinds of stuff and he says that they've tested this to the end of the earth and back and this is what works. So you want to actually have numbers like this. So something like this should be your second image the five reasons you love, or the seven reasons, or the three reasons. Kevin: Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. Why do I do seven ninja hacks every month for Helium 10 Elite? Seven is a magic number when it comes to psychology. But here he's got the five and look, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in bold and a little bit larger and then explained everything else below it in light blue. But he's got these numbers. That's the critical thing is numbering it. Kevin: And then you notice here. On the third one, there's a US flag. US flags for Americans can up your conversion rate dramatically. You don't have to have a product that was made in the USA. You can say you're a USA company. Now, if you're going to say it's made in the USA and put a flag, it needs to be made in the USA, don't lie. You can say we're a small US company and you can have a flag. Kevin: Now, I see people sometimes make mistakes where they put a flag and they put it inside their graphics or their photos and they don't put it in red, white and blue. They put it in green or they put it in some other color. Never, ever, do that. The flag always needs to be in red, white and blue and look like an American flag. Don't change the colors on it to make it fit the graphic it needs to look because that instantly says a message. But these little things can convert really really well for you. Kevin: It also says add a golden guarantee. Amazon automatically guarantees if they don't like the product they can return it. But you want a golden guarantee. You almost want to name it. Give it some sort of crazy name the PX22G guarantee or something. Don't just say it's money back guarantee or 100% money back or satisfaction guarantee. That's all just common. Give it some sort of crazy name - the dog barker, the tail wagging guarantee or something like that. The outlandish almost ridiculous in your guarantee name. So here's some examples 100%, no mosquito bites guarantee. Bottom of the bottle guarantee, lifetime never lost guarantee. Give it some sort of name like that, not just money back or your satisfaction guarantee or some general thing. Give it a name. It resonates with people and will help your conversions. Like I said here, the generic like 30 money-back guarantee gets just lost in the noise. Test your guarantee names too. You can use Helium 10 to do that. There's other tools out there, but Helium 10 has it built in. Where you can, actually they have a relationship with PickFu but you can do it through Helium 10 and test the guarantee names as well. The number of sales you make is far higher than the people who will take advantage of the guarantee. So don't worry about a guarantee. Kevin: I have something in one of my things I do direct to consumer and I have a $4 insurance charge. It's optional but it's automatically on the order form. They have to cross it out. If they don't want it, it fills it in, but then they cross it out and about 30% or 40% of the people pay that $4. And every year, if I send out 5,000 orders, I might have three people take me up on it. And so, out of 5,000 orders, if 40% take it, that's 2,000 people that pay me $4. That's eight grand and I had to replace three orders. There's big money in this. So don't worry about a lot of people taking advantage of it. Some will. Kevin: There's also something called the squeezed benefit test. You take a look on the left. This is the original graphic that someone had. Has all the bullet points. This is what you normally see and what most of you're probably doing. But look at the one on the right same type of stuff but much easier to read, numbered, organized with icons. This converts people on Amazon buy photos, they don't buy products. I think Perry Belcher originally said that they buy photos, they don't buy products. So your photos are crucial to your conversion and they're going to become even more crucial with AI. This is the test. And look at the difference, even of people, it's 76%. That's 100% certainty that this is a much better option. So this is a cool little tactic that you can do.

Uncover the surprising reason why this direct sales expert is dominating the industry with AI. You won't believe what she's using it for! Stay tuned for the unexpected twist that's revolutionizing direct sales.About Molly Mahoney:After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space.Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, her most recent viral video hit a reach of 39 million! Molly has been featured by Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more.In this episode, Jennie and Molly discuss:Synergy Of Integrating Direct Sales Products With Personal BrandingMahoney explains how she shifted from teaching performers to educating business owners on effectively utilizing platforms like Facebook Live. She highlights the synergy of integrating direct sales products with personal branding, using an example of how Unique mascara complemented her own coaching business.Game-changing Role of AIThe focus of the conversation shifts to the game-changing role AI plays in sales and social selling, and how it can "ai-ify" entire businesses. Mahoney emphasizes the importance of strategic preparation and reveals her mission to build custom GPTS AI for all her clients.Creative and Practical Applications of AIMahoney also touches on the creative and practical applications of AI, from content creation to meal planning, demonstrating its vast potential beyond business use. She notes recent shifts in social media strategies, such as moving away from business page reels on Facebook and embracing TikTok for creating "unaware content.”In this episode, you will be able to:Mastering Innovative Sales Techniques: Elevate your sales game with cutting-edge strategies for direct sales success.Revolutionizing Business Strategy with AI and Chatbots: Uncover the power of AI and chatbots to transform your business approach.From Performing Arts to Business Coaching: Embrace the journey of transitioning from the stage to coaching and leadership in the business world.Harnessing AI for Content Creation and Social Selling: Discover the art of leveraging AI for impactful content creation and social selling."[AI], it's like an executive assistant who can brainstorm, organize, and get the basic framework for things done. ” –Molly MahoneyCONNECT WITH MOLLY:Facebook Name: Molly Mahoney (https://www.facebook.com/mollymmahoney) Facebook Business Page:( https://www.facebook.com/ThePreparedPerformer/) Facebook Group Name: Create Content, Get Clients! Organic Social, Video, & AI with Molly Mahoney (https://www.facebook.com/groups/1120839951368096) LinkedIn URL: (https://www.linkedin.com/in/mollygolive/) Instagram Handle: @mollymahoneyofficial (https://www.instagram.com/mollymahoneyofficial/?hl=en) Instagram Business Handle: @thepreparedperformer (https://www.instagram.com/thepreparedperformer/?hl=en) CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now.Join this Google Ads Mastermind!

Perry Belcher comes on the podcast to talk about the importance of masterminds, where he sees artificial intelligence going and why he's buying a ton of companies right now. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Perry Belcher comes on the podcast to talk about the importance of masterminds, where he sees artificial intelligence going and why he's buying a ton of companies right now. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Join us as we welcome internet marketing titan, Perry Belcher, to the AM/PM Podcast! Listen in as we journey through Perry's remarkable career path - from humble beginnings before turning to digital marketing. Perry's illustrious career even saw him get a personal call from none other than Jeff Bezos himself, a short story you don't want to miss!   The conversation continues with Perry reflecting on the rise and fall of his business and partnerships. His journey, marked by selling health supplements to launching a digital marketing business, and finally starting the Driven Mastermind and the War Room, is an insightful one for any entrepreneur. Our chat also covers the importance of joining a mastermind group, the benefits it can bring, and how it can help you gain a broad perspective of different industries.   Lastly, Perry shares fascinating insights about the role of AI in business, specifically in copywriting. From reducing labor costs to crafting compelling headlines and stories, the potential applications of AI are far-reaching. He also discusses misconceptions people have about AI and the opportunities it presents. Tune in for a riveting discussion about the intersection of AI, E-commerce, and internet marketing. In episode 365 of the AM/PM Podcast, Kevin and Perry discuss: 09:22 - Success in Real Estate and Selling 16:45 - Running Successful Events 23:30 - The Value of Networking and Collaboration 29:55 - Selling Event Recordings for Profit 34:19 - Cash Prize Incentives for Speakers 39:00 - Leveraging Email Lists for Business Success 42:06 - Artificial Intelligence And Its Impact On Internet Marketing 53:21 - Other Mindblowing AI Capabilities 57:27 - AI's Role in Various Industries 1:07:38 - Follow Perry on Facebook for Updates 1:09:46 - Kevin's Words Of Wisdom Kevin King: Welcome to episode 365 of the AEM PM podcast. My guest this week is none other than the famous Perry Belcher. If you don't know who Perry is, perry is one of the top internet marketers, probably one of the top copywriters in the world today. He's got his hands in all kinds of stuff, from newsletters to AI, to print on demand to funnels, to you name it. In marketing, Perry's either got tremendous amount of experience in it or he's heavily involved in it right now. We talked some shop today and just go kind of all over the place on some really cool, interesting topics. I think you're getting a lot from this episode, so I hope you enjoy it. And don't forget, if you haven't yet, be sure to sign up for the Billion Dollar Sellers Newsletter. It's at billiondollarsellerswithaness.com. It's totally free. New issue every Monday and Thursday. It's getting rave reviews from people in the industry and some of the top people in the industry as well as people just getting started. So it's got a little bit different take on it and just a lot of information. Plus, we have a little bit of fun as well in the newsletter. So hopefully you can join us at billiondollarsellers.com. Enjoy today's episode with Perry. Perry Belcher, welcome to the AM/PM Podcast. It's an honor to have you on here. How's?   Perry: it going, man, Dr King, esquire at all. I'm doing great, buddy, I'm doing great. I'm just trying to survive this hot, hot, hot summer that we're all having, you know.   Kevin King: Well, you're out there in Vegas. Y'all had floods, right. I was seeing some stuff on TikTok, like some of the casino garages and stuff were flooding.   Perry: Yeah, there were some floods out here, so it's been. We got like years worth of rain in two days or something like that, they said, which we could stand. It didn't hurt. But the hot weather out here is just the way that it is. You get used to it after a little while.   Kevin King: Yeah, it's the same in Austin. It's like 108, I think today, and I know you know, football season just recently started and everybody's complaining that they're doing a game. One of the first games was in the middle of the afternoon, like 2.30 in the afternoon and like man, half these people are going to be dying out there, you better have some extra medical. You know supposed to do these things at night in Texas during September.   Perry: My kid did in the middle of the day and he had some days that they were kids passing out, you know. So I don't miss the heat in Austin. I'll take the heat in Vegas instead. It's different kind of heat to me.   Kevin King: Yeah, it's not. It's more of a dry heat, not that, not that human heat that we have here. I'll take it so for those. There's some probably some people listening that don't know. They're like who's this? Perry Belcher character? I never heard of this Perry Belcher guy and if you haven't, you've probably been living on a rock in internet marketing, because Perry Belcher is one of the living legends out there and when it comes to internet marketing, it's not just he dabbles on Amazon, but it's Amazon's just a little piece of what he does. He does a ton of other stuff. So, and you've been doing this since you're like, you've been an entrepreneur since you're like I don't know, three years old. I heard you selling hot dogs. I mean, you've pretty much done, everything from run from selling hot dogs to running, I don't know jewelry, pear shops or something, to having little kiosk in the mall, to crazy kind of stuff. I mean, just for those that don't know who the heck you are, just give a little bit about your background.   Perry: Sure, I'm world famous in Kazakhstan. I started out, you know, I grew up really poor in little town in Kentucky, paducah. It's a sound of dead body makes when it hits the floor. And I'll as soon as I could. I stayed there until I could drive. I could drive a car. I got the heck out of there and went to the big city, nashville, you know, and I got into, you know, early on I got into retail and I owned 42 jewelry stores. At one time when I was really, really young, before I was old enough to buy beer, I owned 42 jewelry stores. Isn't that crazy? That's crazy. Not that I didn't buy beer, but as long as I was legally buying beer Exactly. You know. So I was in retail. I went out of, you know, eventually I made three different runs and retailed it, Okay, and then I got into manufacturing. I found I really enjoyed manufacturing Great deal. I still do a lot of manufacturing, as you know and then along, I guess about 1997, for those young whippersnappers that were born about then that are on in your Amazon crowd right In 1997, they invented this thing called the interwebs and Jeff Bezos started a store called Amazon and I sort of got. I sort of got all caught up in the web thing. And you probably don't know this story. It was a true story, Kevin. I got a call from Jeff Bezos when I owned craftstorecom, so this was in probably 1998 or 1999. I got a personal call from Jeff Bezos wanting to talk to me about buying craftstorecom and rolling it into the Amazon family. And then they were only selling books, they were bleeding I don't even know $100 million, a quarter, or some crazy number. And I'm like dude, you're, I'm reading about you, you're losing money, I'm making money. You know, I think you got this reversed. I probably should buy you. I swear to God, I said that. Yeah yeah, I said that that was about best I can figure about a $750 million mistake.   Kevin King: Well, it's funny you say that, because I mean we go back, we're old school when it comes to way, before you know all this internet marketing craze. We were doing old school marketing, you know, by by putting a postage stamp on an envelope and sending it out. And I remember I have a couple of similar stories back around that same time, early late 90s, early 2000s. The guy at MySpace had just started somewhere around in there and those guys reached out to me. I had a newsletter, an online newsletter going at the time, and they reached out to me to do something and I turned. I just ignored them. I was like what's this MySpace thing? I never heard of it.   Perry: I did the same thing with Jim Barksdale. You know who that was. Yeah, yeah, barksdale wanted to buy one of my companies and I blew them off, and he was Netscape you know they also used to do back you might remember this back.   Kevin King: I had several different websites and to get traffic back before there was Google and all these. You know, this SEO and all this stuff is basically as Alta Vista and you know, I love that, I love that Yahoo and all these guys and you could just just by putting stuff in the meta tags, you'd rank, you know on top of the crap out of yeah. You put a text down at the bottom and all the good, all the good, all the good all the good, all that kind of stuff. But I one of the things, what you might remember this there is what's called ring sites. So in order to get traffic, you go to some guy would figure out how to get people to his site and then it would be like next or previous, and you'd hit a button and it would go to the next, previous, and then we had a newsletter that was doing about 250,000 emails a day back before can spam and all that stuff and to get traffic to it. You know, we were getting on Howard Stern Show when he was on terrestrial radio and we were doing all kinds of crazy stuff. But I was working with a site called BOMAS B-O-M-I-S and they had one of these ring sites and we they were like one of our top sources of traffic and I just remember there's two guys there running out of their apartment or something. I talked to one of them. This is like probably around 2000 or so, ish, 2001. He said, hey, you're going to be dealing with me from now on. My buddy is moving on. I'm like all right. I said James is moving on. I said, ok, cool, what's he going to do? He said I don't know, some sort of encyclopedia or something. I'm not sure what he's going to do. He's got some some crazy idea. Turns out it was Jimmy Wells from Wikipedia. I was actually working with Jimmy Wells from Wikipedia before he was Jimmy Wells from Wikipedia. Isn't that crazy? It's crazy, I mean the stories that we can tell from the early days of the Internet.   Perry: When I look back, I just can't. You know my buddy's favorite saying, and I've adopted this I can't believe how stupid I was two weeks ago.   You know like you. Just you just realize you know just the boneheaded stuff that you did when there was so much opportunity. The first domain I ever bought this was like just when domain registrations came out I bought formulas, the number four you oh wow com, the most worthless domain anyone could ever own, when I could have probably bought internet.com Pretend to buy anything and I bought the most boneheaded stuff. You know.   Kevin King: Well, you remember the guy that he got in early he bought was at sex.com or something for, like you know, 10 bucks or whatever it cost to register it back then before there was a go daddy, yeah, and remember the fight like 20 years ago over that domain because it became like the most valuable domain on the entire Internet or something. Remember that huge fight about that.   Perry: It was. It was crazy, but I know there's been a bunch of those stories. Man, I've got some friends that really did well buying domain real estate early on. I bought a lot. I mean I've, over time, I still think domains are a bargain. I really do Most. For the most part, I own stuff like sewing.com and makeuptutorials.com and diyprojects.com. I still own some big stuff that we operate and I own a bunch of other big stuff that we don't operate and you know I'm buying after markets.   Now I bought conventions.com for a little over $400,000 two weeks before COVID Boy. That timing was extraordinary. You know what could go wrong. Conventions are impervious to depression and so anyway, yeah, so I started buying. You know I got a manufacturing and I immediately saw the benefit of online selling because you could cut out all the different layers of middlemen in the in between the consumer and the manufacturer. So I've been a manufacturer selling direct to consumer for a long time. And then I got. I got in business with Ryan Dice. After I got in a lot of trouble, almost went to jail in the supplement business scares me to death to this day. You know I lost everything I had, almost went to the clink, and when that all got settled out I went to business with Ryan Dice and we he turned me on really to the information selling world.   Kevin King: How'd you guys meet up? Was it at some events, or did you just meet up? Yeah, we met up.   Perry: Yeah, I'll tell you, the story is pretty funny story. So we met at a Yonix Silver event. We went to dinner with, you know, all these millionaires, you know in the room, the millionaire mastermind people, and we went to this big dinner and we had like 20 people at the dinner and when the check came it was like, well, I only had a salad, well, I only had the soup, and you know they're all dividing up checks and crap. And I'm like, come on and Ryan looked at me and I looked at him. He said do you just want to pay this bill and get the hell out of here? And I said, yeah, so we split the bill. And that's how we became friends, how we met. And then, you know, when I we knew each other through Yonix and then when I got in trouble in the supplement business, I mean, I had loads of friends when you're, when you're now and when you're when you're netting out half million dollars a month and you're flying all your friends on private jets, the Thomas and crap on the weekends, boy, you got lots of friends, you know. And as soon as the money ran out, well, guess what? The friends ran out. You know, you know everything was, you know. Nobody knew who I was. Then, you know, and Ryan called me and said hey, man, I got this business in Austin. It's doing a couple million dollars a year. If you'll come help me run it, I'll give you half of it. Oh, wow, and we did $9 million in the first seven months.   Kevin King: And that was a digital marketer. For those of you that don't know, that's correct.   Perry: Yeah, it was called touch tone publishing then, but eventually we rebranded it became digital marketer and then out of digital marketer came traffic and conversion summit and out of traffic and conversion summit came the war room mastermind and we ran all three of those for years. And digital we sold a TNC to a Claire and Blackstone Blackstone group about four years ago, I guess. Then I sold my interest in digital marketer to Ryan and Ryan, roland, richard about two years ago and then we dissolved war room about a year ago I guess they were going a different direction and and Kossim Islam and Jason Flylon I started driven mastermind so but yeah, it was a great, great run with. Those guys are super good, guys are super, super smart and we were business partners for 14 years long time. It's a long. That's a you know outlast a long time.   Kevin King: That's a long time in this business longer than all my marriages, almost divine, you know. So going just down. We'll talk about some of those in just a second, but just down that back what? What got you in trouble in the supplement business was it claims that you just didn't realize you couldn't be. Yeah, what was the it?   Perry: was kind of a combination. I was. I was legitimately a pharmaceutical manufacturer. We were an FDA pharmaceutical manufacturer. I got all the licensure and all that I got in trouble with the state had nothing to do with the federal. They called in federal, they called in DA, they called in everybody, like guys. Everything he's doing is correct. But the state took issue to some claims and what ended up happening? They realized that they had not. The thing is, once the state gets their tentacles into you and have your money, you know it's really hard to get rid of them, right? They're like a tick. But. But at the end of the day, the only thing that that that they actually that stuck was something called ways and measures. So that meant that my equipment wasn't precise enough to put the exact amount of product per bottle. So let's say it says it's two ounces right, mine might be 2.1 or 1.9 ounces right, and that's there's. There are state laws about that. They're called ways and measures laws. They're governed by the people who manage gas pumps, if you could believe it. But out of everything that they originally said that I was doing, they dropped everything else and that was the only thing that actually, at the end of the day, was it? But I had to settle it and they got all my money and all my stuff and left me three million dollars in debt. And when, when I went to Austin and we hustled hard, you know, for a couple of years, and I paid all that off, I didn't file bankruptcy on it and it was hilarious because I threw a Perry's broke party. Yeah, about two years in, when I got to zero, I got back to just broke. I wasn't three million dollars, right. I threw a giant Perry's broke party as maybe one of the most fun parties we've ever had. It was a little you're in.   Kevin King: Austin's, you do that out at Willie Nelson's ranch. Because, I was tapes, remember he did that when he got in trouble for seven million bucks and he did some sort of big ass fundraising party out. He has this like old ranch out West of Texas, west of Austin that's. It's got a studio lot on it, basically an old.   Perry: House. Then I just had it right over the house and we had a big pool party and, oh my Lord, so many drunk people. It was a lot of fun, it was good time, so I got a lot of friends at Austin and you'll talk digital marketer.   Kevin King: the conference from like. I think the first one's a few hundred people to what the? Now it's five, six thousand people, or yeah, we get the biggest internet for if you're an internet marketing, yeah, just in in general, it's not just Amazon, it's like across the board, it's the biggest one out there, I think.   Perry: Yeah, before the year before COVID, I think we had the biggest year was seventy two hundred. Oh wow, seventy two hundred, seventy eight hundred, I can't remember. They thought we were going to ten thousand the next year and they rented the Coliseum in San Diego instead of the hotels. And then, of course, covid yeah, and it was just a you know, two or three years we had sold just prior to that. So have we not have sold that first year of COVID? I think was probably around a five million dollar loss, but they had clear and had insurance for it, fortunately. So I don't think they. I don't. I don't know the exact damage, but I know it would have probably wiped us out and we've been because we had a refund. Tickets with In the venue would not have soft to hook and I was a big bunch of crap when it comes to running conferences.   Kevin King: I mean, I do my billion dollar solar summit. You do your events now, like you do. You've done the couple AI summits, you've done the Perry's weird event or whatever. You do quite a different things. You have the Whatever, whatever, whatever. You done like three of those which are fascinating. You do, you know, you have the driven mastermind and you're involved with digital market and our space. There's a ton of people it's almost gotten through Events for Amazon sellers, like everybody. Everybody in their dog wants to have an event and the vast majority of them suck. There's like seven people there they can't sell tickets that are losing their shirt. Very few of them actually make money. What is the key actually, if you want to do an event or you're thinking about that to actually making these things work, is it the long term play you gotta have? The upsell is at the.   Perry: Well, events, events are very, very much an uphill battle. That's the reason. When you go to sell one, they have a lot of value. If you go to, if you build an event to a thousand, two thousand people, it has a lot of value in the exit market because once an event hits a certain inflection point, they're insanely profitable. So you're so, like digital market, we lost money On TNC for probably the first four years that we did it. But the way we made up for it, we filmed all of the sessions and we sold them as individual products. So we built all of our. We had a thing that really made that thing magical, because every session had to be good enough to sell as a product. So it made the event itself, you know, great because you had to have executable do this, do this, do this, do this. It couldn't just be a fluffy talk, right. Every talk had to be good enough to sell as a product when Ryan and I were doing them. So for the first three or four years we didn't make hardly any money, but we generated a lot of product out of that. We sold throughout the year. So we, you know, we did make money a couple million dollars a year From the product sales and then over time, as the attendance goes up, the ticket prices tend to go up. You start at really low ticket prices and you ratchet ticket prices up as the event gets bigger and bigger, bigger, and you start taking on sponsors and we basically got to the point by the time that we sold. You don't really want to sell right, because the sponsors were paying for 80 90% of the cost to put on the event. Tickets were you then over a thousand dollars a ticket? We were selling 7000 tickets. You didn't really need to sell, you know, because you the event was paid for by the sponsors. The ticket sales money was just free money. And then whatever you do at the event, you know in sales is even more free money. But when you look at companies like Clary on the by these things, they don't care about the product creation, they don't care about selling at the event, they only care about tickets and they make a lot of money on hotel rooms. So they so in when, when they're promoting they got a lot of cash, so they'll buy all the hotel rooms in downtown San Diego a year before we, right before we, now we announced the dates, they buy all the rooms and then when you're buying your room from bookingcom or American Express or whatever, you're actually buying that ticket from Clary on, because Clary on in a lot of cases bought all the rooms in the city for $120 a night and then a year later you're paying 350 on AmEx and they just pay AmEx a commission, a 20% commission.   Kevin King: That's different than the way when I do like for a billion dollar so much in order to not have to pay you know, $3,000 to turn the Internet on in the ballroom, or to have to per day, or from not having to pay for the ballrooms or this or that. We have to do guarantees. Rather than buying the rooms up front, we have to guarantee that we're going to put 50 butts in the in these beds or whatever. If we don't, we get penalized, you know, yeah, right.   Perry: We did a little bit different model. Yeah, we did, we did too. You still have room blocks, you know, and the killer and the killer in the convention businesses contract negotiation and room blocks. You know, if you can get room blocks down, we did one recently at the ARIA and I didn't have a room block anywhere because the ARIA surrounded by like eight hotels within walking distance, so there's no reason to book a room block. Everybody could stay where they wanted within that complex and the room blocks Everybody could stay where they wanted within that complex. And then we got together and it didn't. It didn't create the problem, but you know they get you. Would they charge you more for F&B? So they, they're going to get you right. So I've got my own event center now I've got a 50 person event center. I think we're going to expand to 100 people and and I really prefer having smaller workshops anyway, they're they're more intimate, they're more effective and if you're going to sell something else to the attendees, the smaller the room, the higher your conversion rates will always be if you're offering something to the attendees.   Kevin King: That's true, yeah, so then you took it from there to the mastermind you did the war room for a long time and I know my buddies, Manny  and Guillermo, at Helium 10. They joined the war room about two years into working on helium 10. They said that was the number one life changing thing that they did.   Perry: They killed it to that.   Kevin King: I don't know the numbers, but I know it's. I see what he's spending and what he's doing, so I'm like it's some serious numbers. But they they attribute that to war room, because there was some. Y'all did one event and I think it was in Austin, actually around 2018 ish, and it was all about system. Whatever the talk was on that one, because they're quarterly, they were quarterly deals. I think it was all about systemizing and getting out your way and like cutting all the riffraff. I don't, but they said that was. It was game changing for them and made them tens of millions of dollars. So, but to join a war room was what 30 grand, I know driven was what you have now which I've been driven 30 grand.   Perry: Yeah, I've been to.   Kevin King: I've been to driven. I went to the one back in July which was excellent out in LA and and I love going to these. Those of you are listening. You know this is not an Amazon conference. A lot of us go to Amazon conferences, but I think the best conferences for me are actually the non Amazon conferences, because I go into something like a driven where there's yeah, there's a handful of Amazon people there, but there's also a bunch of Facebook people. There's also a bunch of domain people, there's SEO people, there's people that you know just have some sort of a shop in Baltimore that you know do internet marketing and you, you meet this range of people and for me it's brainstorming sessions. I'm uninterrupted. You know if I'm watching stuff online, even the recording of that, you know I got phone calls coming in, the dogs barking. You know wife's nagging, whatever it may be. You're interrupted. But you're sitting in a room from nine to five, obviously not in the room. You're sitting in a room From nine to five listening to people, these people talking a lot of it. You might already know, some of it may be new to you, but you're just in there. One guy says something, perry says something, and then Kazim says something, and then Jason says something, and whoever else the speaker says something, you start going. If I put all these things together and I can do this for my business, holy shit, this is freaking incredible. And so that's. These people look at me. And why the heck would I pay 25 or 30 grand to be in some sort of event? And if in the Amazon space, I personally wouldn't, because I'm going to be the one delivering most of the value in a lot of cases. And so why would I pay to join something? They should be paying me to come to it. But when you go to something where it's a cross section of people in the marketing world that all think like you but they do different things, I think that's the most valuable thing, would you? Would you agree?   Perry: I think honestly, I think in a good mastermind and that there's that good being in parenthesis and a good mastermind. I don't think you can lose money. I think it's almost impossible. I've made money in every mastermind I've ever been in you just, I like the idea of the diversity, right. I might learn something from a guy in the funeral industry that can be applied to somebody that's selling weight loss, right. You never know. And you know my benefit. I guess I've been around a long time, like you, kevin, I've been around the block a bunch and I've been fortunate enough to work with like hundreds and hundreds and hundreds of businesses Pretty intimately in the, in the, the war room and now driven setting, and you know I get to see what's working and what's not working from like a 10,000 foot view inside all these businesses. So for me personally it's a great benefit that I get to learn something from really diverse. You know I learned the other day I was talking to a friend of mine, a client, that that they're in the, they sell online, that you book an appointment, you know they call you in, whatever, and they're in an industry that I have no interest in, no knowledge of, right. But they figured out that if they once somebody's booked an appointment, if they put a zoom, a live zoom, on the thank you page with somebody sitting there going hey, kevin, so glad you booked your appointment. By the way, jimmy can take you right now if you want, right. That one thing those, those people are coming in that way, or converting nine times higher than the people who book a normal sales call. And the beautiful thing now is.   Kevin King: You can do that with AI. There's tools with AI where you could actually, when they fill in that form I'm registered, I'm Kevin air dot AI and all that yeah, several and one that you could actually and you could put in you upload a spreadsheet or tie it into. You know, through an API to your, your cell system, that Jenny is available and it can actually, as I'm typing in, kevin King it's in the background recording a video with with Perry saying hey, hi, kevin, this is Perry. I glad you just signed up. Jenny's available right now. It's all automated and all like holy cow how to help her is just sitting around it and you know the conversions on that go through the roof.   Perry: Oh, they're nutty and but that's something I learned from a person who's in the like the the trauma they. They serve trauma psychiatrists, that's their market and I'm like I would never know that in a million years. Right, but but how many other businesses or clients of mine could that one tactic be applicable to? The answers? A lot, right, so you. So, when you go into those rooms where you know to be in driven, you got to be doing at least a million a year, but I think our average is around seven million a year gross and, and some you know up to, you know there's there's some hundred million dollar Folks and big players in there. There's some big players there, but you but nobody's stupid, right? You're in a room full of really, really smart people when they're basically telling you what they're doing. I joke about. I get paid for people to tell me. I get paid for really smart people to tell me what they're doing. That's really working and what I right, what a great gig I got right. But, yeah, we've been doing it for a really long time there. Those groups masterminds are hard to keep together and Keep happy and all that there because they are, because they're intimate, people share a lot of details and sometimes you have personality, kind of little things. This is crazy nutty stuff. That happens that you, the only problem with those things are just, they're a, they're a bit to, they're a bit to manage and you know that, as far as the 30 grand goes, or 50 grand, or 70. I know a lot of people charge. I know a buddy mine charge is 70,000 a year. You know we act like that's a lot of money but everybody's got an idiot on their payroll that there's a more than 30 grand to, I promise you. Everybody does. Everybody has a dodo on their payroll that they should have fired a long time ago but he brings the doughnuts or something and you don't farm that. Would you rather have that dodo licking stamps four hours a day or would you rather, you know, have access to some of the smartest people and your peers and you know really Really that? Keep you accountable, keep you on your toes and keep you up to date, because we do a call every week along with the meeting. So I I'm not pitching it down, I don't. This is sound like I'm hey, go buy my thing, but no matter what the industry you're in, get into a mastermind group. If you can, it'll one that you can afford.   Kevin King: You know ours is out of reach for most people because they're they're not because it's they can afford it, because they just don't meet the minimum sales, like you said, like you know, if you're at a one million and you said the average is around seven, you know, for 30 grand a year, all you need is one, one little idea, one thing, just you, just the ROI could be immense on just one thing.   Perry: I've heard a hundred times and I got all my value for the year within the first two hours. The first meeting yeah, you know, I've heard that so many times because this Kevin King gets up and talks and says something really smart and you go. Well, that was worth it, right, I got. I learned a thing that I didn't know and and, like you said, when you're doing, the beauty is the reason we don't take people that aren't doing a lot of money yet. It's hard to ROI. But if you're already doing let's say you're doing seven million a year and you get an idea that gives you a 5% bump, right, let's 350 grand, yeah for an idea. And you, you know, you're in for a year. You're in for 52 calls and four live meetings and Intensives and networks and private calls and all kinds of stuff. It's you know and I'm not saying for us, just for any man mind if you get a good mastermind, you can't lose money if you, if you have a good enough business already that you can ROI.   Kevin King: One of the things that you do that's really cool too is, like you said. You know, with digital market and I agree that you know you're recording it, turning it into content you do that now. Well, you'll do a Like that, the weird event you you straight up say, hey, come out to this thing. Yeah, it's gonna be a hundred of you here, but I'm recording this. I'm gonna turn this into a product. Yeah, you turn it into six products. You know, and I didn't with my billion dollar seller summit. I didn't used to record those, but now that's half the prop. That's where the actual the profit is. It's actually in recording it and then selling it to the people that didn't come. But one of the cool things that you do, like it driven and some of your other events your AI event you did this. I think you do it. Probably pretty much everyone I've ever been to is at the end you say get the kick the cameras out of the room, turn everything off. Let's grab a bottle of wine. You sit up with the stage. You might bring a couple other your partners or the couple other speakers and it's just two hours, three hours. They're just shooting the shit of Q&A and, yeah, stuff that comes out of that Alone pays for the entire event.   Perry: Yeah, the unplugged we've we've been doing unplugged forever because at the end of most events, you know, you still have unanswered questions and I don't want people to have unanswered questions. But also some people just don't want to talk about, they don't feel comfortable talking about the particulars of their business on camera. Yeah, so you know, if they because you know, sometimes a lot of my students are also Gurus, right, and you know how gurus are they don't want to tell you that. Well, they don't want to tell you that they're having a hard time making the lease payment on Because they're pretty ill, hurt their image, right, I talk about all of my screw ups and Almost going to jail and going broke and all it, because you know it's real, that's the real of people. But but a lot of the guru guy, well, I can't say that because it was just destroying my image. So I like doing unplugged sessions a lot of times because they people feel a little more comfortable talking about their challenges and Without feeling like it changes their position. And I think sometimes, just, you know, people don't want to ask their question on a microphone in front of a thousand people for fear of embarrassment. And what if my questions? A dumb question. So when you're just sitting down Slugging back a beer and you know chatting they feel more comfortable asking the questions. They probably should be asking it we I've done that as a policy for a really long time. We do wicked smart and we do unplugged, and those are the two. You know we always ask for the best idea in the room, and that that was a funny story.   Wicked smart was invented the first year that Ryan and I did Traffin conversion summit. We programmed three days worth of content for a three-day event and At 11 o'clock on the third day we were out. We'd have anything else to talk about. We actually we had miscalculated our time and we have anything else to talk about. So we went to lunch and we said man, we got to fill all afternoon. What are we gonna do? And and and I don't know if Ryan or I are together, I think we pretty much together we came up with the idea let's just challenge people to come up and tell us the smartest thing They've learned in the last six months and how it affected their business, and let's give whoever gives the best idea. And I think the first person that came up, ryan or I won Jeff Mulligan's, a good friend of ours and he's from as a former boss tonight lives in New Hampshire and he always says wicked smart, that's wicked smart, you know. And yeah, and the first person came up and they did their thing was whoo, that's wicked smart and that's stuck. And that's how wicked smart got started. But we never did unplugged. I used to do unplugged with Andy Jenkins at Stompernet years ago when I would. I used to go speak for them every now and then and one of the things that I did was really, really cool was called unplugged and we just Andy and I, would sit down on the edge of the stage. I don't, andy was brilliant. I don't know if you ever knew him or not. He was absolutely a really really brilliant guy and he and I would sit on the edge of the stage and talk to people for hours. You know it was a lot of fun. So I kind of picked that up from Andy.   Kevin King: Yeah, I do that at the billion dollar source. I'm not do a hat contest, so the last day, what well? I do two things. I incentivize the speakers to bring it, so I put a cash prize on the speakers. So, because I don't want them doing the same presentation they just did it three other conferences or same thing they talked about on podcast I want them to bring their a game, so I put a five thousand dollar cash prize on the first and twenty five hundred on second. It's voted on the last day. I'm ineligible. I always speak last, so I'm ineligible.   But all the other speakers that I invite after the last one spoke, everybody votes On who they thought was the best speaker, deliver the best value, and then that person gets five grand. So it's become like an honor to do that and then, as a result, everybody is bringing next level stuff that they normally wouldn't talk about. Because, and then I publish the list of the and you know, if there's 15 speakers I Public, I start at number 10. I don't show number 11 through 15. I want to embarrass somebody totally, but I start at number 10 and go backwards and announce them up like it's. You know, like it's a billboard top 100 or something, casey casem or whatever and it works really really well because Everybody's. If you're not in the top 10 of a speaker, you're like you know you didn't do so well, you didn't resonate, and then you're not coming back if you need a spelling of my name for the check. You've been involved in AI for like seven years before. It was the cool thing to do, I think probably six yeah, probably six years.   Perry: I got. I spoke on AI at the largest TNC, that one before COVID. I spoke on AI and showed Jarvis and Well said labs and a bunch of those before Anybody or anything, and and everybody in the room was just blown away by it and I feel certain they didn't do anything at all when the dog, you know. But I was using it for copywriting and we were building services For and like this AI bot that were it'll be after this Heirs, but but this AI bot, you know, we're really concentrating more on the business models that you can apply AI to. So the first AI bot summit was all about Opening people's minds up to it, so they understood what it was, understanding how to use the tools and and really just grasping this. One thought of If you had 10,000 really smart people willing to work for you 24 hours a day for free, what would you have them do? That's always my question, because with AI and a little bit of robotics, that's what you have. You have an unlimited amount of Robotic slaves to do your bidding right, whatever you want, and they don't take breaks and they don't break up with a boyfriend and they don't sue you for, you know, workplace compliance issues and all that stuff and, and you're gonna see, I think it's already happening. It's just people aren't exposed to it in mainstream yet, but Corporate is projecting like huge profits over the next few years as they Diminish the amount of workers, physical workers they haven't replaced with AI Elon Musk whether you like him or not, you know, cut the workforce at Twitter by 90% and arguably, the experience for the end user hasn't changed.   Kevin King: Yeah right, yeah, it's, it's your event back in just to tell a quick little story. Then we'll go into this. But your event back in April. You're showing some business uses. You know you're talking about the army of 10,000. You showed something about a. You know here's a building, the payroll of this building and use AI and the payroll goes from I don't know some crazy number of a million dollars a month to 86 dollars a month or what some exaggerate there.   Perry: It's the Empire State Building and the payroll. The daily payroll in the Empire State Building is about I I'm gonna paraphrase, I don't remember the numbers, but it's about a million dollars or more a day and the average worker output 750 words of text a day in white collar America. So if you translate that into the cost of open AI to generate the same 750 words, it's about 42 bucks, I think yeah, it's like you know it's it's in 42 I mean for all of them, not for one of all of you know 42 bucks or 92, but it wasn't much.   Kevin King: It was less than less than 200 dollars, I think, to generate the same amount of work product one of the things that you talked about there were newsletters and like how AI can automate a lot of newsletters and and I'm a I'm gonna disagree with you a little bit there on where you can actually have. I think at that time you may have changed your tune now I'm not sure. But you're like let AI do all the writing, do everything. You can just put these things on autopilot and I think that's definitely possible, but the quality sucks and for the most part, unless you're just assembling links. But if, but, but. What you said there actually about newsletters got me thinking. It's backed on that same thing we're talking about earlier bringing this all together. Here is where, about going to events. It's like you know what I used to run a newsletter in the late 90s and early 2000s that we that had 250,000 daily subscribers. We crushed it as using that as a lead magnet to sell memberships, to sell physical products, to sell everything. What, if you know? And this Amazon product space, everybody's always trying to build audiences and they're always like go build a Facebook group, go Create a blog post and you, as you know, the most valuable asset in any business as your customer list, your email list, your Custom list and be able to use that when you want, as you please. And you can't do that on social media. You have no control with algorithms on Facebook, you know, have no control over how many people see your LinkedIn post or or anything. But with an email list or a customer base database, you do. I was like, wait a second, what if we took newsletters and did this with physical products and actually to build audiences? So if I'm selling a dog products and I happen to have sustainable dog products, I'm like what if I build an audience? A dog, the dog markets half of America. That's too big. Well, if I niche that down to some people who ends dogs and sustainability, create a newsletter for them. I'm not trying to sell them anything. This is not a promotional email from my company saying, hey, look at our latest product, here's our new things. But it's more of a about the dogs, about dog training, dog tips, food tips, whatever. And then occasionally spreeking on some affiliate links To test things or you maybe even get a sponsorship. So make this thing self-sustaining and when you're ready to launch a product, you have an avid, rabid, loyal fan base to launch that product to as like this is the way to actually build things. So we I started looking into it Devoured everything you you showed about newsletters. You even set up a special tele I think it was telegram Newsletter channel, devoured everything in there. I went out, devoured everything in the newsletter space for three months, like everything is like. I already know this stuff, but I want to re educate myself on the latest tools, the latest strategies, and I just launched one In August, august 14th for the Amazon space. That's that I already have an audience there. Let me figure this out. Let me, like, figure out what are the best tools, the best systems, and then I can spread this to across multiple industries, multiple things, and that's what we're doing now and it's hugely Successful so far. And and AI is a part of that. But I'm not letting AI write it. AI is more of the, the creative side. It's how it it will rewrite something. If I'm trying to think of a headline, I'm like what's a better way to say X, y, z? I'll type in what's a better way, you know, to say we're ten ways that there are funny and catchy, in the tone of Perry Belcher, whatever it may be, to say this you know, give me all these cool ideas and then I mix and match, or sometimes it nails it, or I'll write a. I do a six you, you talked about this and one of your things the six second video, and so the beginning of every one of my newsletters is a six second, basic six second story. It's a personal story About me. It's something about me meeting Michael Jordan, spending a night with him in a sweet and Atlantic City the day before the night before he first retired, and you know it's crazy. Stories are about my divorce or about you know, so you're a naked girl on the balcony. I know it's, it's edgy, crazy story. But then I tie that back into the physical products and I'll use AI sometimes, maybe to help tweak that. Or if we got it some scientific document from Amazon about how the algorithm works, I'll use it to read the document, summarize it and then, you know, rewrite it with a human touch and add personality to it. So that's where using AI in other industries. I think it is brilliant. Most people aren't getting that right now. Most people just think of it as this is a threat to my job, this is a threat to you, this is the terminators coming to kill me and take over the world.   Perry: So what about? Everything's a conspiracy theory.   Kevin King: Yeah, I mean AI. I was just had just had a chat in August, so it's my father's 82nd birthday and I was sitting there for an hour explaining AI to you know, an 82 year old and a 79 year old in their mind was just, they're just was blown. They're like how do you know all this? This is, this is like science fiction movies or something, and like this is what you can do with it. And most people don't understand that. What are your thoughts on on AI right now and how people are misunderstanding or misusing and what are the best opportunities out there?   Perry: Well, circling back to your newsletter thing that the AI sucks for newsletters, it depends on the kind of newsletter you're writing.   Kevin King: That's what I said. If it's a link, newsletter or something, you can do it.   Perry: If it's a, if it's an aggregated or what you call a link newsletter, what I call a curated newsletter, they add as a really good job at writing basically a tweet and then linking to the article, and you do that like eight or nine times and you got a newsletter. But did you see the one?   Kevin King: the hustle, I think it's. They did a study. Like people are saying that. I don't know if you saw this from the hustle, but the hustle actually hired a guy, he went out and he did Let me see if I can fully automate a newsletter 100% AI so they had their programmers do some stuff and they put it out. It was about the nineties. So they would take today. You know, if today is, you know, April 6th, no, august 6th 2023, they would do August 6th 1993. What happened on that day? You know? Jurassic.   Perry: Park, the whole movie.   Kevin King: But the thing is it was repeating itself. The way it was writing was like all it was just you got to have, you got to have ins that.   Perry: Do a final review. I mean you got to have a human still, do a final review. Yeah, we've got a system. So Chad, my partner Chad, built a software system we're about to launch actually it's called Letterman and it we manage 18 newsletters a day through it and we do it with three outsourcers.   Kevin King: And the way that we do it is we hand out the we handpick what we're going to talk about.   Perry: So basically, we have a bunch of API feeds that tell us these are the stories that are trending about this subject today, and then our guys can go in and just hit, click, click, yes, yes, yes, no, yes, yes, no, delay, delay, delay. So maybe for a future issue, and then it's going to pull together those links and drop them into our software and then the software reads the article and then writes a like a tweet, that tells them to go, that compels them to go read this article. The call to action is compelling them to read the article. Right?   Kevin King: So that's SDO, then something really. It's a. Or is it a newsletter? It's a newsletter.   Perry: So this all goes into a newsletter and basically like, for instance, financials, a great example. The capitalists is ours and we want them to be able to get the gist of, like the Wall Street Journal and three thumbs swipes. And even though we're only writing, there might be 10 links in here. Right, we're writing like 140 characters on each link, compelling you to go click the link, and AI is writing that.   Kevin King: Okay.   Perry: And then they're going over and reading the actual article on the original source, right, okay, so so it's expanded.   Kevin King: It's an expanded judge report or something. It's exactly what it is.   Perry: It's not. It's not even kind of like it. It's exactly what it is Now the opposite. That's only really useful if you have a news worthy topic. Yeah. News or financial or something that's not for entertainment, financial entertainment, sports, politics things that change every single day. But if you're in the Amazon space, you got to think about it more like a, a magazine.   Kevin King: That's what I do, yeah.   Perry: So what we'll do there is find a feature article or three features. Three feature articles is even better. So we'll, let's say, for instance, my things on Amazon, and I'm talking about optimizing the perfect Amazon listing, right? I don't know whatever, but I'd go find three, the three best articles I could possibly find on that subject anywhere in the world, feed them into the AI, have them read all three and then write me a new article. And oftentimes the way we keep it interesting, we have characters, ghost writers created that right in the style of whomever right. So, but I mean really detailed. But one of the things that we found, Kevin, that's killing right now that you might find is our email list. I'm on a mission to get my email list to never send a promotion ever.   Kevin King: That's what I'm on to. I'm on to yeah.   Perry: So the way I do it is by sending out content, so like Perry might send out an email. You're doing it every day right now.   Kevin King: I get an email from you every day on copywriting Big, long email right. Yeah, big long. No, I save them. They're valuable. I mean, some of them go into my swap file.   Perry: It's a subtle.   Kevin King: It's a subtle like you're staying top of mind. You're doing it. Dan Kennedy does it right now and there's a couple others. He's doing that with Russell, but I and they're valuable. You can just read that and never do another thing. But it's you're staying top of mind and then you'll put in something OPS, remember the AI summits coming or whatever that stuff works.   Perry: But what's about to happen with those lists and we're doing another list right now is, once you open that thing about headline writing right, I can fire off a straight up promotion to you.   Kevin King: Yeah, you're segmenting based on what I click and what I do open and read Instantly.   Perry: So you're opening reading my article, right? So you just read my article about headlines and then the. Then you close that article down close that email. The next email in your queue is from me going hey, fibs, copywriting course is 50% off today. Great deal, and you're already so pre-framed to that. The open, the open rate on that second email is like 70 to 80%. Yeah, yeah, we're doing that.   Kevin King: We're going to do that in the product space, where we will watch what people click and if they're always looking on the docs and story, we'll start feeding them more docs. And there's a tool out there, there's a what. There's a tool that does this for the AMA right now, that that does newsletters, where it automated it watches everything and automatically get basically creates a personalized feed in a newsletter we want to Instagram.   Perry: We basically want to Instagram the newsletter business. So if you're only opening dots and stuff, then we want to deliver dots and stuff to you. If you're only delivering lip plumper articles, then we want to deliver a lip plumper off offers to you and and make the newsletter more lip related.   Kevin King: If that's your thing you're into in a makeup space, we're talking about it for newsletters, for you know Amazon sellers, but you can do this for physical products. You can do this for any industry and then leverage off of that. You see that they're always by clicking on the docs and ads. Then you start driving them to your print on demand docs and t-shirts, or you start driving them to Amazon to buy docs and bowls or whatever it's there's a guy that sells drones on Amazon.   Perry: You should have a drone newsletter. You know. You absolutely should have a drone newsletter. We say when, when Perry and I are talking about newsletters there's a big misconception in my mind.   Kevin King: Maybe you have a little bit different take on it, but so many people have what they call a newsletter. You go to their website you know the drone maker, sign up for our newsletter and the newsletter is nothing but a promotional email. It's like hey, we just announced two new parts. We just announced this to me. That's not a newsletter. That's a good one. That's not a newsletter.   Perry: That's a good one. You're not going to get deliverability on it either I mean a newsletter provides value.   Kevin King: It's like 95% value, 5% promotional. It's valued, something you want to get it to where people look forward to getting it, not, oh God dang. I just got another freaking email from drones. Or us Delete, delete, delete. They like I got to open this because they may have some cool tactic in there on how to fly my drone, you know, or in heavy winds, or whatever. Whatever it may be. That's where you got to be thinking when you're doing this, and AI is a great tool. And I always remember something you said when just as a quick aside here, it's a quote I often re-quote you on this and credit to you but you always said, when it comes to selling products on Amazon, people don't buy products on Amazon. They buy photos, absolutely, and so can you talk about just for the Amazon people.   Perry: Nobody can buy a picture. Nobody can buy anything on the internet. It's impossible. All you can do is buy a picture or something that's. Or if you're writing copy, you're creating a mental picture of a thing, right? So yeah, I'm a big believer in product photography being a giant piece of what you do and making something that's demonstrable. If you can actually show how it works in a 30 second video clip, I think that's different than anything. You know that works more powerfully than anything, because you've got to, and design I think you're seeing now is becoming more and more important the quality of your design, because we don't have any way to trust companies, right? You don't really have a way. It used to be the old Dan Kennedy world and Dan at the time was right. You know, ugly sells and pretty doesn't, right? The truth is today, pretty outsells ugly, and that's just. We've proved it eight times, eight times over. Pretty outsells ugly, and especially if you're selling a physical good, right? So don't skimp on the amount of money you spend on photography and photo editing and all those things. I was in was in Kevin interesting thing I was in Guangzhou, China, and I went to this illustration company. They do illustrations, you know. Have you been to? You've been to Yiwu before? Yeah, I've been able. Ok, so you know, upstairs in Yiwu, like on the fourth and fifth floor, it's all service companies, web companies, and I found a company up there and they were doing watches so they would take a watch. You can't take a good enough photograph of a watch for that photograph to actually work in a magazine. It's an impossibility. So what they do is they take a picture of the watch and they pull it into an illustration computer and then there's a program just for jewelry that has all of these textures and paint brushes and all that and they actually build the watch on top of the photo. They build an illustration of the watch and if you ever pick up a magazine and really look at, get a magnifying glass and look at the picture of the Rolex on the back right, you can see where there's an illustration piece cut here or there. You don't see any of the photo. They completely overlay it. But sometimes it takes these guys two weeks to set on illustrator and replace every little pixel dot. Everything is a vector and then they send that off and that.   Kevin King: But now AI can do a lot of that.   Perry: Yeah, I don't know how much I would trust it to do that, but yeah, it probably can. It can certainly enhance the photos a lot. You're seeing AI photo enhancement become a really big deal. Have you seen that thing that takes? I mentioned it at AIBotson. I'm trying to think of the name of it now Topaz.   Kevin King: Yeah.   Perry: Topazai. Well, you can take your old video footage and it'll turn it into 4K footage. It looks pretty doggone good. I mean, you take an old piece of footage that you shot 10 years ago and you run it through there and it'll give you a whole face lift and make it really appear to be a 4K footage.   Kevin King: Yeah, as Remini does that for photos, you can have some old photo or even something you downloaded, some stock image you downloaded online. It's kind of low res because they want you to go pay for the high res. Just download the low res, run it through Remini and it'll upscale it. And upscaleio is another one. There's a bunch of them and some of it's like holy cow. This is amazing stuff.   Perry: Another year from now, probably most of the things that we're using services for now will be you know you don't have to. We're making a lot of money right now in the Philippines by our outsource company uses AI to do things for people. So if you wanted an illustration of a product or whatever, you could send it to man. We're going to charge X for that, but we're actually going to use tools that cut our labor time down by 80, 90%. We haven't got it to where we can cut it all the way out yet and we still hire art directors. You know, really, but it allows you to, instead of hiring 30 B minus designers and you know an art director, you use AI and you get three or three or so, three or four really high level art directors and you don't need all the carpenters anymore. Right, and if you've seen the way they're building houses now, with the brick laying machines and all that all the carpenters, all the framers that won't be a profession in another 24 months.   Kevin King: Well, that's the scare I think that general public has when it comes to AI is like, well, it's going to take my job and so I don't want that, but look what happened in the industrial revolution, look what happened when the wheel wasn't been it. People will adapt and if you don't adapt, you're going to get left behind. And I think right now, one of the biggest skills if you're listening to this and you're, you know, in high school or college or you're young and still trying to figure you need to learn how to do prompting Prompting. I think good prompting versus okay prompting can make a world of difference with AI. As this gets more sophisticated, being good at prompting is going to be a major skill set that's high in demand. Would you agree with that?   0:55:51 - Perry: I think so. It's funny though, you know. Now you can go to open AI and say write me a mid-journey prompt. Yeah you know this and use this camera lens and this but you don't want the camera lens.   Kevin King: That's where photographers and artists right now are.   Perry: You kind of don't. You can actually have open AI right the mid-journey prompt for you. It's crazy and a lot of people are doing that and I think that's. I think prompting is going to become easier and easier, but it's still going to require imagination.   Kevin King: You know.   Perry: No, no artificial intelligence engines ever going to be able to replace imagination. You know it's not going to happen. So I think that we're we're we're fine for, you know, a good long while. I don't see it being a problem, but there's good money to be made right now with just arbitrage. You know how it is, kevin. You've been around this business long enough. When, anytime, a market is inefficient, that's when all the money's made, right, and right now you got people who need things done. Nobody wants to work, right? So you know AI is just filling the slot perfectly, so we can offer services. Now that used to be. You know, like. We'll do unlimited video editing for $2,000 a month, right? Well, we're doing 90% of that video editing with AI. If we were doing it by hand, we'd have searched $10,000 a month, right, and the end of the day, the customer doesn't care. The customer's getting the desired product delivered within a timeline. They don't really care if you did it yourself or if a robot did it. And if they do care, well, it's probably not your kind of customer, right? So all the stuff that you guys go through of writing product descriptions and all your SEO, your keyword loading and your product photo enhancement and all the stuff that you do, I'd say within a year, probably. Right now, if you're studious you can do 90% of it?   Kevin King: Yeah, you can, but within a year. I mean, it's been a big thing. I just was in another mastermind with a big Chinese seller. He does $50 million a year or something. He's based in China and sells into the US and he said that AI has been a leveling ground for the Chinese sellers.   Perry: Yeah, of course.   Kevin King: Because now they used to, you'd have all that broken English and stuff on listings or they couldn't understand the culture to write it in the right way. And he said with AI, that advantage is gone for Westerners, so you got to step up your game and now it's in. Still, you have an advantage in branding or innovation or some other areas, but it's leveling the playing field for a lot of people.   Perry: Yeah, we found it. We found with Mid Journey packaging design.   Kevin King: Yeah.   Perry: It's been. Packaging design mockups have been amazing. We've come up with some really great packaging ideas that we wouldn't have come up with and for the most part you can send those over to your factories in China and get a reasonable.   Kevin King: When people are doing that for product. Now they'll come up with a product idea like, hey, I want to make a I don't know a new dog bowl. You'll have the AI create. You know, they'll give it some parameters. It needs to be this, it needs to be slow the dog down from eating or not slip on the floor, whatever Right and have the AI create a hundred different models of it. Just boom, boom, boom. Use 3D illustrations, put that into a tool like PickFu, let people vote on it and then, you know, have the top couple. You know, go to molding and make prototypes and then do some additional testing. You couldn't do that. That's just what you can do. Now is just some of the times, sometimes almost mind boggling.   Perry: And robotics have really taken down molding costs.   Kevin King: Yeah.   Perry: Back when you and I started, you know I want to custom mold for this. Well, it'll be $100,000. Now you know, six grand you know, whatever it lasts, you know, depending on what you're molding, but it's crazy how cheap molding costs have gotten.   Kevin King: So we're almost out of time here. Actually we've gone over, but just real quick before we wrap up. What are? What would you say are three things out there that you're seeing right now that either hot opportunities that people need to be paying attention to, or three big, or maybe even three big mistakes that people are making when it comes to trying to sell physical products to people.  

You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself. For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?Driven Mastermind: https://drivenmastermind.com/0:00 The Gift That Changed My Life2:52 The War Room Mastermind 5:32 Joining War Room's Wicked Smaht 8:01 You get seen when you put yourself out there10:07 Be willing to look a bit foolish Need help with Google Ads? Get your FREE action plan here:

Today, we're privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin's unique business strategy ties into the Amazon-selling industry today. Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member! As we dive further into the conversation, you'll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you're an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don't miss out! In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Kevin King's Amazon Seller Hacks and Journey 03:59 - Collectible Baseball Cards and Strip Clubs  10:16 - Kevin's Weight Loss Journey and Health Tips 24:05 - A Different Amazon Newsletter 27:40 - Increasing Engagement Through Opt-in System  40:00 - Benefits of Joining the Helium 10 Elite Program  42:52 - Catch The Next Billion Dollar Seller Summit 48:30 - 60-Second Tip: Automated Tool for Boosting Amazon Sales  ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton Kevin King is back on the podcast and, in addition to some cool seller hacks that he always has for us, he's gonna talk about a whole variety of topics like how he used to be a collectible card Manufacture and how he's lost 70 pounds in the last couple of years without even dieting. How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or Maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the elite program might be for you. For more information on Helium 10 elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic Conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got the most serious sellers of them all, Kevin King, back on the show. Kevin, how's it going? Kevin King It's going. I don't know if I'm serious, though I'm more a I'm a seller, but I'm, yes. Bradley Sutton Some people might say you know as like they read my news I would say what is serious, like how serious is this guy? Yeah, yeah, the newsletter. We're gonna talk about that you know. There's definitely been some some things that people are saying that this isn't, this can't be serious, but we'll get it. We'll get into that. Kevin King A little bit depends on the total point of view, what you see, what's coming, yeah, oh my goodness, I can't wait, I want to talk right off the bat though, before I forget. Bradley Sutton You know, I don't think we've talked about this on the podcast before, or maybe you've alluded to it. I've heard you talk about it, but I've never actually dug deep like right now. Hold on, let me just pull something from my back wall here. I just hit it behind. I was sorting some some baseball cards and I'm actually flying to Japan on my own time personal time off and I'm setting up at a card show over there because my dad's had a business there. But I've heard you mentioned before that that you've dabbled in in the old days, in the, in the like sports cards or comics or what was it exactly in that industry. Kevin King Yes, I as a child back in the 80s, 70s and 80s, I collected the basketball cards, back when the I think it was tops they were big, they're like four, four by six size or something like that very Huge, and I collect I don't know. So I don't know when I started second, third grade. So I'm like that and I collected those, collected baseball cards, collected football cards and I was big into them and then I just kind of I grew out of it. I guess maybe I don't know, sophomore year, high school or something, just that was a little kid stuff threw everything in a box or actually put everything in a. I think I was going to throw it away. My mom's like no, no, no, no, don't throw all that stuff away. So she's threw it into about my mom's a hoarder anyway, but she threw it into a box. And then my senior year of high school, like seven years late, sorry, of college, like seven years later, yeah, I was like I damn, I need some money, man, I need a, I need a little extra cash. I was like what, how can I make some cash? I was like, wait a second. My mom, I think baseball cards now people are actually starting to pay real money for these things. I might actually have, you know, some crazy rookie card for Roger Clemens or something, I don't know. I called her up. You still got that box of stuff I was going to throw away. She's like, yeah, I was like I'm coming up to see you, um, you know, from mother's day or something, I'm gonna grab it from you. So I grabbed it and I went on and I sold to Sold a bunch of those. I had some rare stuff in there, made thousands of dollars just taking them into a hobby shop, you know, a comic book store or whatever, and trading them in. And you got some extra beer, money and cash that I needed when I was, you know, not doing so well, when I was 21, 22 and so that evolved, though into time and, uh, the earth was. When was this? Like 92, 93, so about three years after college, um, I was doing stuff, mark and I, you know, mark, from billion dollar stars on, we were doing, um, I'd started a magazine, uh, that dealt with strip clubs, actually, and it wasn't. There's no nudity or anything. This is the business side of it. It was, you know the business side of it. And and doing that, these, for some reason baseball cards have become hot to put strippers on. So it was everything from you know the cabaret, royal and Dallas to the dollhouse in Orlando, to playboy magazine was doing it, penthouse, all the anybody you know bikini, hawaiian, tropic bikini girls were doing it. It became a thing to put Put pretty girls on on baseball cards and these were being sold through traditional comic stars. This wasn't like in the adult shops and like the on the other side of the internet. These were like. Diamond comics was a big distributor back then in capital city comics Too, huge distributors that distributed all the comic book stores. You know they will have big boost at comic con in san diego. Um, they would put these things out and you will put them in packs. It became a huge, freaking business. Bradley Sutton We're selling cases of these and that's one of my first so you were the, you were the one who made them, or you were we made. I was one of the. Kevin King I was both. I was one of the companies, I was making them. Um, originally we had deals because I knew some of these club owners. So they're like yeah, do go ahead and do ours. You know that's good promotion for us and we'll do it. So I was doing them, I go to them. We would either shoot it or they give us stuff that we would. Actually I would design it. What's the back of the cards have? you know, in baseball cars I would have the stats and he had had susie, susie smith, stage name, candy, candy dropper, whatever, uh, five, six, 34, 24, 34, um, originally from san diego, likes men with uh, a short hair or whatever, um, you know, it would be something like that and I was like I need a better way to actually sell these. So a lot of people it goes back to what we do today. They're putting insert, insert cards, you know, register your warranty or get on our, join our vip club or something as one of the like the 11th card in a pack of 10, and they were sending it into the company stew physical mail. There's no internet back then and these companies were not doing anything. They're like the, the business cards in a fishbowl at the gym. You know, they just accumulate. And so I called up all these companies so what are you doing with your, with your, uh, your inserts? And I got there sitting there, said send it to me, I'll get them all typed in. I hired some company in Jamaica that would type these in for Four cents a piece or something, some crazy load number ended up building a mailing list of like 13 000 people off of this that had filled up for like a hundred different companies that were doing this and then as part of the deal I said well, I want to be able to you, I'll send you the list. I knew these guys wouldn't do anything with it most of them and I want to be able to have the right to mail it and I'm going to buy your cards from you wholesale and I'm going to create a catalog, a glossy color catalog that was sent in the mail, and Send these out and sell mine and yours. That became a huge freaking business that blew up and, um that we were able to ride that wave, uh, for quite some time and we were doing all kinds of really cool. Sometimes I have to show you. If I would know and you're gonna talk about this, I could have showed you some here but we did 24 karat gold signatures, like an ink with 20 raised 24 karat gold. We did and put them in like those, those crystal cases with screws on all sides. I mean this was like Serious, serious stuff. Bradley Sutton I mean people ahead of the time, because that, that's like what the industry has moved to is like these, you know, like one of ones, and like, hey, this is a uh, you know there's only 10 that have this signature. And now there's these companies that have them, where they actually come out Like every single one, like national treasures and stuff, where every single you know card in the set it comes in like this case, and it's all encapsulated in these plastic or these, these hard holders, and You're like doing this stuff. Yeah, it's 25 years before we were doing stuff for puzzles. Kevin King So at the back of the card we might do a set of, a subset of nine, so maybe this sets a hundred, but nine of them on the back is a puzzle piece. So you had to collect all nine, flip the cards over and put them in the right order to get another picture as a, you know, as a puzzle piece, like like a tic-tac-toe board. But you put them on the right order it makes another picture. Uh, we, yeah, we're doing all kind and but because of the nature of the products we were, basically I was limited in my marketing, and so it's where I cut my teeth, because I had to get super creative and super innovative on marketing. Because you know, you weren't allowed to. You know, if there was a facebook back there wasn't facebook back then, but there was they would not allow you to advertise it. So it caused us to be very creative in the way we did marketing. Um, we did a huge events. You talking about going to japan at the block blotch Blotch not beloggio, that's vegas, but the Belaj hotel in west hollywood on the sunset strip over there by the viper room and maybe some different name now, but there's a fancy hotel. In 1997 we brought in a bunch of the models Put out a thing and said you know, it's 500 bucks to come, and we had all these guys come like 300 guys, 400 guys, come to get, stand in line, get autographs from the girls on their cards, on 8 by 10s, and we did a party afterwards. It was it was different world. Bradley Sutton Interesting. Well, hey guys, you heard it first. Kevin King I never talked about it. It's not okay. Bradley Sutton I guess, heard, like you know Briefly, you're into collectible cards, you know, and I was like you know what? That's kind of up my alley. Let me ask him about that. So you heard it first here. Now, guys. Kevin King We had binders, you know, with the sleeves, and you put special, special binders. You would collect and, yeah, it was like it was full on full on Wow, interesting, interesting stuff. Bradley Sutton So, guys, we're doing this podcast a little bit differently. I'm doing everything backwards. You know, Kevin is known for his strategies and and Amazon. You know seller hacks and stuff like that. Well, we'll definitely get to that, but instead of doing at the beginning, we're gonna do that towards the end. If you guys have been listening to this podcast for a while, I've actually, you know, usually at the end of podcast, start asking people about their health regimen and diets and exercise and things like that, because 2023 is my year of health, where I'm asking, talking to guests. But we're gonna, we're gonna flip the script a little bit. Say to the end for the Amazon strategy. Now, Kevin, you yourself, wait, wait, can you look to your left really quick? Look to the side, Kevin. Where'd you go? Kevin? Where, oh? You disappear. You're so skinny now. You just disappeared when you, when you turn to the side there. How much weight have you lost this year? Kevin King I Don't know what the number is this year but in the last couple years about 70, 70, some odd pounds. I still got a ways. Still got a ways to go. But I'm probably another 50 or 60 and I'll be happy, but that'll probably take. Bradley Sutton That's impressive. Take me a few more years. Once you, I've noticed, you know, once you hit 40. It's like hard to lose weight, so you hit a number like that. That's pretty impressive. So let's talk about that a little bit. You know I Mean are. What are you doing? You're not, you know, starving yourself. You told me that before. It's not about, it's not about like starving yourself or necessarily counting calories or or working out seven hours a day or anything like that. But but how have you been able to, to steadily get to that when you're at now? Kevin King I've been. I've had an issue with my weight all my life. I've been up and down all my life and sometimes it's gotten a lot worse than what it what it is now. You know, right now about 260. I've been as high as like 360 in the past. In high school I was right around 200 when I most of my weight gain started when I left the house to go to college, to start drinking beer, eating pizza and just kind of kind of put it on and Didn't really care Too much. But then it, you know, as you age and I've been lucky, knock on wood, that I haven't had a lot of issues, not other than a type 2 diabetes, but no high blood pressure, no high cholesterol, none of that kind of stuff that you would expect. I've been pretty good shape, even though been a bigger, bigger guy comparatively, and but I got to a point where it's actually my, my ex-wife, her. She always used to say if you can't take care of yourself, how can you take care of me? Which was a good little slogan and it's true, and so that kind of motivated me a little bit to To kind of in. So I tried every diet in the book. You know, everything from carnivore diet to Atkins diet, to Weight Watchers, to. Bradley Sutton Manny, get you on that carnivore at one point. Yeah, they're all stupid, he's, I know he's big on that. Kevin King Every one of those diets is stupid. I'm sorry if someone's out there's listening and thinks they're great. They're stupid. Every single one they do. They work, yes, they work short term. But how many times have you done the carnivore and you're right back to where you started it. But the key and I kind of learned this from my dad in a way, because he lost a lot of weight and kept it off for like 50 years he's skinny, I mean, he's like 130 pounds or something, but it's mindset, it's psychology. Eating is psychology. It's the people that you look at, all the people that go when they work out. They go when they work out and work their ass off and what they do after that. They go get a Starbucks and they just undo the entire workout. They just did by getting Starbucks with all the cream and all the whatever in it. I'm not coffee drinkers, I don't know all the terminology, but and they just completely undo it. But they feel good about themselves. I worked out and I had a supposedly a good coffee. It you've got to be conscious of what's in your mouth. So my, my ex-wife had found this woman. She's from Venezuela originally. She was listening to these, this podcast in Spanish, and she was a guest and she's talking about something called intuitive eating. You can look at, you can Google it. Google it intuitive eating. And she was talking about how this works. And so my wife At the time was like, let me, I want to do this. And so she called her up, started doing like launch. This woman lives in Miami doing long-distance consultations. And Then she said, Kevin, I think you'll really like her, she's really really good, you should try it. So, and to during COVID 20, was it? I'm into 2020 on Christmas time, 2020. I had my first call with her and started really in January 2021 and what she does is she doesn't believe in diets and she's like the head of the gastric that people of Miami I don't know what the damn thing is called, but something Uh, but she's like the top person of it, gmm. She's skinny, she's a Attractive you know, vince, a willing girl, but she's headed. This whole thing and her whole thing is, is intuitive eating. It's the psychology of eating. It's not about, you know, weight losses is about 80% what you put in your mouth and 20% everything else, and being conscious of what you eat, and so it. She's like Kevin promised me, you'll never go on another diet in your life. It's like done check mark. She's like if and if you get bad. If you get bad, if you go off rails on something Like you know, you go out and you you eat a gallon of ice cream one night because you're depressed or something. Don't think, well, shoot, I just ruined everything. I'm working at Might as well, eat another one the next day and I'll start a diet on Monday. Everybody always starts a diet on Monday or the first of the month. Okay on, on September, on August 1st, I'm gonna start. She said that's absolutely the wrong way to do it. She's like eat what you want. If you want a freaking Pizza, eat the pizza, but it needs to be. You want the pizza needs not be a five or six out of habit, but like a nine or a ten and go get the pizza, but be conscious of what you're eating. Maybe get a small instead of a large or whatever. And I had a habit. I had a bad habit like every night to relax, I would watch TV Just to, you know, unwind my brain and everything and spin an hour just watching mindless TV. You know, america's Got Talent or some stupid reality show or just whatever, just to kind of just wind down. And I would eat a box of milk guts. You know one of those, can those? I love milk guys because you could put three or four of them in your mouth, suck on them. You know, you put three or four in your mouth, they kind of meld together because they're caramel and so you're just sucking on it like you would a you know a butterscotch or something, and then, as it gets lower, you put a couple more in your mouth and they meld together so you can make a box last like an hour and a half. But that's 600 calories on a lot of sugar. I just I was in this habit of doing it every single night. She broke me of that. Now I have that maybe once a month. But she got me the thinking about things and she finds substitutes. Why do you like those milk duds? Is it the texture? Is it the carmel? Is it the way it taste on your tongue? There's something about it. Why do you drink so much soda? Is because you like the carbonation, that is, a specific carbonation. How about switching to this drink, not a period, not this, but this specific one, and it works. So you're, you're tricking your mind psychologically to still, because you have those cravings in those desires or those habits, and as you break in those you swap it. So she's told me, like Most dieticians would say, if you're drinking a coke, zero, you need to cut that out. You need to go to water. You know, hundred twenty eight gallons a day, or ounces a day I mean I got too much, that's a whale size. But a hundred twenty eight ounces a day, and and and, quit, cut, cut those out immediately. She's like no, if you're drinking six a day, just swap one of them out for a water In this, you know, and then have five and let's see where that goes. And but over time you start consciously eating things differently. You start looking at stuff. Am I eating because I'm hungry or am I eating because it's a habit? And now I'm at the point now where I have a private chef that comes once a week and cooks for me, and he used to make my lunches and my dinners. Now I'm just telling me one meal a day because that's all I want. So, and I'm not, I'm not eating half of it anyway. I eat, you know, a little bit of breakfast, protein shake, maybe a little cereal or piece of bread or something. But if I want a candy I buy. If I want an ice cream I get it, but I used to eat a lot of ice cream. Bluebell is my favorite to Texas company and you get across the south it's not everywhere but it's my favorite so I would have those little pints. I buy those little half gallon things or whatever they are last a couple days. I've had one right now in my fridge for two months and I haven't even opened it. It's a change in psychology or what I've done is like, okay, if I want that taste, I want that ice cream taste. I love that taste. It gets the hormones In me, it gets the things that satisfaction, those triggers that are in your body. I'll buy those small size cups. They're like for birthday parties for kids. You know there are 160 calories and I'll eat one of those and she's like, do you go back for a second, go back for a third? Like, no, I just, I just eat one. So it's it's some of its discipline, some of its mind over matter, just being conscious of everything that you eat. And that's the biggest thing in. The second is sleep is so important in in health and a lot of people especially. I mean you're a perfect example. You're working your ass off and sleeping wherever you could grab a nap here or there's a couple hours at night at one point. I know you're better about it now, but but most people dismiss how important sleep is for your overall health. And what woke me up to it is is a few years ago I was going to get life insurance and I didn't have life insurance before. But I got Marius, I better get some life insurance. And talking to the agent, they're like OK, there's, there's a what's your sleep apnea score? And I'm like. I just did a test and it was like 19, I had 19. Mild things or whatever it was, in a, in a period of whatever the measuring period is, that's OK, that's mild and what? What this insurance company told me is that you're at 19 times, maybe it's 19 times per hour. You sub, get subconscious, you don't realize it, but if it messes with your body and they said, if you're you get to 20, you're uninsurable on life insurance. I'm like what? And so I went immediately. I had my wife used to say I would snore. I would snore like a sound, like a Mack truck Coming down the street. So I went. I had a. There's a guy here in Austin that does a balloon, sonia plastic, so they go into your. I had a 70% blockage. I didn't know what, I just get used to it as you're living, you only realize it. But I had trouble in my nose. So you know, man, he just did it. I did a Marcus done a bunch of people done it. He has this technology is like these. One is doogie how's your guys that became an MD when he was 14 or something. So you know this technique. So it doesn't require the major surgery that and still get knocked out for like 15 minutes because and uses balloon and blows it up and opens all that up. That made a huge difference on my story. In my sleep Plus, I started using a sleep mask and I changed. You know, sometimes in your bed If it's hot or cold, temperatures are right, you're tossing and turning, you're not getting as much sleep, you wake up in this little bit of sweats or whatever. But there's something called the eight sleep mattress. Is the number eight sleep. That's freaking amazing. It's a mattress topper and you it's about two grand. It's not cheap, but you put it on top of your bed and then it you can set settings are you cold sleep or warm sleep? And you can do splits, so if your wife and you on one side, your partner new Can be off different. And then it measures you throughout the night and it ring and fit, that fits and stuff. Do this, but give you like your pulse rate and use some measurements during the night. But this like measures your whole body and like how often do you wake up, how, what kind of quality of sleep did you get? What was your heart rate, your hrv through the night, all this stuff and it Adjust after a week of testing. It figures out where what temperature is optimal for you. It's a way to just you can manually write it but adjust up and down either cold or hot, the temperature of the mattress. And this thing is so thin, it's super thin. It goes on top of the bed, has a little pump that you hide behind your bed with a little bit of water in it and it's brilliant. I mean I have a. I have a sleep number bed that has Like seven thousand dollars sleep number bed that has something similar built in that sucks compared to this Eight sleep. It's awesome. So things like that plus you got. You got to watch as a man. You got to watch your testosterone. So, as men, the number one thing is sleep, sleep apnea or sleep To stop, strong level in your diabetes level. Those three things play more in your health Then anything else. If you get on top of those, your chances of Of Having a long fruitful life and being there for your kids and your wife and when To enjoy your retirement or much, much higher intriguing stuff. Bradley Sutton Alright, so let's let's give somebody a quick tease. We're gonna talk about your newsletter you just started, why you started it and some of the stuff, but what's one of the either one that's come out already or something that's coming one of the strategies that you can share with our listeners who maybe haven't gotten a chance to read the newsletter? What's something you brought out in one of your newsletters that can write off the bad help sellers listening. Kevin King Yeah, I mean I just started April, august 14th. It's twice a week, it's Mondays and Thursdays. When I say newsletter, a lot of people roll their eyes but and cause I'm like, oh yeah, I get a newsletter from Helium Town, I get a newsletter from this software, and every time I get my email I get the company newsletter. Those are not newsletters, those are promotional emails for the most part. Go read our blog, go read this. A newsletter to me is more like a. What I'm doing is more like a magazine in a newsletter format. So it's action packed. Yes, there's a couple of ads and stuff in there from people that are paying for those, but it's action packed, actionable stuff. It's totally free. So, like, we just did a big one that's really resilient. The one that came out on August 28th talked about the A9 algorithm and so you know, Danny McMillan over at Seller Sessions did a big, big like document on it and we analyzed that and like, while that's good, that's not really there's more to it than that. So we took a look at Amazon Science, a big paper that came out and a couple of other things analyzed that and we talked about that and I've gotten so many people saying this is like the most amazing. It was written in a way that we can understand it. Sometimes this stuff gets too technical, plus some of the tips and tools that we put in there. We had a really cool resource for like getting. Sometimes, when you're trying to create your A plus content, your brand story, your brand pages, you're like what should I do? How should I tell my designer, a graphics person, to do and maybe you saw a couple here their ideas, or you give them some basic idea. But there's guys who listen. There's a guy in George. That's a similar library of 25,000 A plus pages and you can filter by it. I'm in the pet space, I'm in the space, I'm in the. It's got it all keyworded so you can search and get like, wow, that's a cool one, that's a cool one. I want my designer to do something like that or combine these two together. So I wish there were resources like that. I have something called the Dream 100. As you know, there's a lot of BS not Bradley Sutton's, but BS in this industry that with fake gurus and stuff. So I have every Thursday I come up, I put someone in the Dream 100, and I announced this is a legit person, you should follow them, trust what they say. So that'll get up to 100 people. It's only three right now, but that'll get up to 100 people over time. We do. I add a little bit of humor to it, so there's like I'll either call somebody out you know that's basically a fake guru or we'll put some crazy listing like hey, can you believe that this product is selling 100 grand a month on X-ray on Amazon? You look at it like holy cow. That's the craziest thing I ever saw. We do some of that, so it's a mix. And then I tell a personal story and each one's called a six second story. So when someone opens the news there, you gotta hook them right away and you gotta get them reading and engaged. And so I do. I personalize it and then I tie it to whatever we're talking about that day. Bradley Sutton So I'll personalize and reason. One kind of causes stir about some naked people, some balconies. Kevin King Yeah, but I do that. I want to. You know, I always say if you're not pissing someone off, you're not doing a good job. If you try to please everybody, you please nobody, and so I'm feeding my audience and so if that bothers you and it's gonna bother some people that might be religious or you know, depending that's okay. You can go find your information somewhere else. I'm fine with that. But the overwhelming response to that has been like holy cow, this is the best thing ever. This is don't stop. Can you do this every day? I can't believe it. One guy who sent me a message today is like this is so good I can't even take it all in. I just got three of my team members start reading this and we're dividing up sections of what to do, and so that's. There's so much out there. You know we do the helium-10 elite every month and we've been doing that since 2017 at helium-10, which is advanced level stuff, and in that I do seven ninja hacks every month and share those with the audience, and then, once those have become a little bit older, sometimes I share those other places, but the helium-10 elite people always get them first. Right now, I write everything on the current newsletter, but it's going to get to. I'll hire a staff, but I need to get to set the tone, figure out what works, what people like, what they don't like, and then I can feed everything I've written. For if I do this for three months, let's say, I can feed that all into an AI and then say have the AI write in the style of Kevin of the newsletters they don't know the exact style, the exact everything. So these are not AI newsletters, these are. We use AI as a tool, but AI is not writing these. Bradley Sutton So if somebody wants to go ahead and sign up, it's free right now. How can they do that? Kevin King Well, it's always going to be free. It's billiondollarsellers.com with an S, billiondollarsellers.com with an S. It's growing pretty quickly. So I think hopefully by this time next year there'll be maybe 50 to 100,000 people getting that twice a week and actually reading it that one. So my email list from all the stuff I do is big not as big as helium-10s or something, but so I could just blast this out to everybody. But I don't want to do that. I want people to actually want it and I have people now already saying I didn't get it, I didn't see it in my spam or what happened to it, and they're getting upset that they didn't get it. That's what I want. Is it to become habit-forming and become something people look forward to? When they see that Kevin King, BDSS, they're like, oh, this is something I got to read. If I can't read it right now, I'll save it until tonight or the plane ride tomorrow or whatever. That's where I want it to be. So it doesn't have to be. It's not a blast on my whole email list. You've got to double opt in. You can't just sign up and get it. You actually sign up and you got to click something else to say you really want to sign up and then you're in and that's on purpose and it keeps the open rates high, the engagement high, it's good for the advertisers that come into it, that support it with a little bit of advertising, and it's just good for everybody. It's people that want it. Bradley Sutton All right. So guys, make sure to sign up. It's one of the. I personally don't even read newsletters. This is like the first one. I actually just sit there and read and, just like Kevin said, sometimes he starts with a funny story, but it works. It like hooks you up and like laughing, sitting there, laughing like all right, I want to read more. I'm hooked in and from start to finish. It's long, it's like you're doing a lot of scrolling. Sometimes people say, oh, when you write an email, you don't want them to scroll, and they're like I got no problem scrolling, but it's written short. Kevin King It's written in a format so that you can skim it, but you'll see that it's using every trick in the book. There's no paragraphs more than two or three sentences. There's no. It's not long, and usually when I write it I have to go back and cut half of what I've written wrote out and it's straight into the point and we use a sense of humor. It's not just that opening story, but it's like we did something about in a recent one. So there's no such thing as the A10 algorithm. It's always the A9. There is no such thing, and the A9 of all is just like you did during puberty, but it's still named the A9. So we'll do stuff like that. It's not necessarily business-like or corporate-like, but screw that, put a personality to it and people love that and then as a reading they have a little smile or like I get it, or that's relatable. It doesn't sound like corporate speak or boring stuff. That's all on purpose. Bradley Sutton All right. Now you referenced Elite and how you saved the best hacks for there. Do you have any? Just for a sample, you can give some of the cool one or two of the cool hacks that you've given out on your seven ninja hacks that you do monthly in the Elite group.  Kevin King Yeah, sure, what's a good reason? We do this every single month. We talk about some of its tools, like CASPA AI, which is a really cool tool where you can shoot your product on your iPhone, just basic picture, upload it and then put it into any scene you want. So you're like, hey, I want my water bottle to be held by an Asian guy standing in the gym with some barbells behind him and he's holding it facing the logo out. It'll make a cool picture instantly using AI with that which you could use in your Amazon post or you could use in your maybe in your listing. You could use a lot of places. So we'll do cool tools like that. Or Melio payments, where you can use credit cards to actually finance your purchase, orders and stuff. We do things like. A recent one was about how to Get that there's a newer version of this item available. You know we covered that there's a new version of this item available. Like people like see that, how do I get my? You know if I you got a calendar or you got you just updated your product, how can you Link that to the old inventory so that people see there's a newer version available? We showed people how to do that. We showed people how to do the back-end stuff before anybody knew how to do the back-end and get a complete dump of your competitors Listings like all their attributes and everything before. That was really public information. Well, I was like a couple years before yeah, main stream. Yeah, we stuff like how to use a Hexa. Hexa, it's a beta program most people don't know about to create 360 degree pictures for Amazon listing. They'll do it for you for free and I think that's really really, really, really cool. We've done stuff like how to make money fall from the sky on your landing pages. You know you, someone hits on one your landing pages or one of your blog sites and they don't let's say they don't sign up. But you want to know who they are. There's tools out there that will actually Use IP and geo location to actually figure out, in about 50 to 60% of cases, who these people are, based on public data In the United States, Europe, you might have a few more issues with privacy, but yes, we don't care about privacy. So, unless it's medical, and so we, we can figure out that. I just went to Bradley's blog talking about the honeymoon and he's a no, I went there. You know, as he got a hit or his metrics, that there's a visitor session, but he doesn't know who they are. If he puts this little bit of code, then we can we put, we can figure out that. Oh, this was Kevin King because he was using this IP address of this computer and there's reverse matching. That knows that, oh, Kevin King went to this gaming side or went to somewhere else in the past 10 years From that same place. It must be Kevin King. Let's match it up again to this other database. So his, his email address is blah blah, blah, blah, blah, blah. Puts that into a database. Then you can either email those people which I don't always recommend if you're gonna do that, you should use something like zero bounce to make sure the emails are valid or you can put them into custom audiences if you're running Facebook ads or any kinds things like that and you can retarget these people. You ever wonder how sometimes you went to a site and You're all of a sudden now I'm seeing this stuff all over my feed. Some of that's retargeting pixels, which is more private. But if you're wondering, how do they get me onto an email list? Or how did they get me from this this not a meta property into an X or Twitter property? Those two aren't the same company not sharing the same pixel. How do they do that? And this is some of the ways they're doing it. We also talked about you know, Howard. You've had Howard on the how tie on the on the podcast and he's got a little group called elites I'll forget the name of elites seller society or something like that and he's had every Thursday he has someone come on and talk about stuff and one of the things that just recently he had David, who's spoken at the billion dollar sauce on. You remember David from a, the ghost story. Bradley Sutton Back in 2019 he came on and he did some translating for him. One year at the billion dollars. Kevin King He came on and talked about you know what, what? How are things changing with the Chinese sellers? You know, Howard, he's like you know, ai is level the playing field as far as creating listings and stuff now for everybody. And If you someone's like a word that, how are they ranking? How are they getting reviews? What are they doing? He's like the number one way that Chinese sellers are getting Ranking. Right now they're using postcards, postcards through the mail and he's like, thanks to Kevin King, I'm like what he's like? Oh yeah, I did talk about that in 2019 when I did me and Brandon young went over there and spoke to a huge group in Shenzhen. Well, they took that and now he said that's the number one way that they're getting Review, ranking products and getting reviews. And and so I was like you know what? I think I actually did that In the US too. It wasn't. I just didn't give that to the Chinese sellers. And so I look back and I share that to the helium-ten elite. First way back, and I don't remember exact time, in 2018, some point, I did a presentation on postcards and it was cutting edge. Virtually nobody did it, everybody, you know. They looked at like, yeah, Kevin, that's like I I never heard of. I don't even check my mailbox. I don't know. I'm a millennial Nah who reads the mail like dude, you're missing it. And so nobody in the hardly anybody in the US did it, but the Chinese like, oh, this, this looks good. They did it and look what it's doing for him four years later. So that's the kind of stuff we do in helium-ten elite. If you freakin pay attention and implement Not only what I'm teaching but what we bring on Really good guests. You know I look for diversity, from PPC people to shipping people to you name it. You know sometimes you get a speaker. That's yeah, okay, but we get some really good people as three speakers, plus myself, on Every single one of the helium-ten elite, that's. You know, there's a lot of groups out there that that have trainings, but I think this might be the longest last, the oldest one period. It's continuous. There's others that have started and come and gone, but that and but I think since we started February at 2017, when it's called Illuminati, changed the name in 2019 to helium-ten elite, but it's been continuous, never missed a month since February 2017. So that's six and a half years. I don't know if there's any other Group. That has lasted that long at this point and guys. Bradley Sutton You know I told people this before. This is One of the secrets not the main secret to my success is Before I ever sold on Amazon, you know, before I even became a consultant. You know people thought I was crazy because it's mulling. I mean, like seven, eight, nine figure sellers going and paying 400 bucks to get in this Illuminati mastermind. I, I could see the value in it. I saw a webinar for something first of you and Manny, you know, way before I worked at helium-ten Year, more than a year probably before and and I actually joined Illuminati Just as a regular person who wasn't even selling yet and within like three, four months I had enough knowledge just from the Illuminati stuff and you know a couple other. You know courses I was taking, but mainly from the Illuminati, where I became like a pretty top-level consultant and and was, you know, launched my Amazon consulting career. You know which was my career before helium-ten, without even selling on Amazon, just because I was able to ramp up my knowledge super fast by being part of that Illuminati mastermind. Kevin King So and it's not just the guys exactly training- that's what we had, but more recently Helium 10's added a weekly call with all the people that want to participate. So I do one a month. I jump on once a month and then the other three weeks Bradley and Carrie and Shivali host them and we'll have anywhere from 20 to 40 50 people in there that are members of helium-10 elite. There's a lot more members in that, but you know some people are busy and for a couple hours Typically an hour or two hours everybody's on there on a zoom call, all on the screen. There's no agenda, no presentations Like what do you got a problem with? Oh, you know Amazon's blocking me from shipping this and anybody else ever dealt with this. And usually there's someone else like, oh, yeah, I've a. You know, maybe we me or Bradley or somebody knows the answer begin help them. But usually there's somebody else like, oh, have you ever tried this? Or this happened to me two years ago and I did this and you have this interactive conversation that you're not gonna get in a Facebook group. You're not gonna get anywhere else other than maybe an in-person event, which there's four of those a year to for helium-10 elite. Did you get to come to for free? That are that value right there. Sometimes I learned stuff in there, you know, I didn't know from somebody else that right there, connecting with other high-level sellers and being able to share is as valuable as the presentations, if not even more valuable in some cases, and I'm so. There's things like that, that that you're not gonna get anywhere else. Bradley Sutton Just last week I don't know if it was on your call or on one of the regular weekly one that you're not on there, it was before you. Either way was before you came on the call there was Elizabeth, who's an elite, elite member, and she was talking about how she's done like something like a two million dollars on TikTok shop Some crazy, some crazy number like that and so she was just like people were dazzled with what she was saying Just ran, you know, just like just randomly got on there. She was just one of their participants and was talking about that. Now we're actually gonna do a train. She's gonna do a training in October in the elite in-person workshop in New York where she's gonna show people I'll kind of like reverse engineer how she was able to get to this level of success that she's had on on TikTok shop, which is definitely a hot topic. Kevin King So that's hot, that's. That's big right now. That's big. If you're not paying attention to that, that's big. You know I had Perry Belcher. This will be coming out on the AM PM podcast in October. So be sure, but Perry Belcher if you don't know who he is, he's one of the top marketers in the space right now. He started digital marketer. Yeah, the big expo with 7,000 people I mean sorry, traffic and conversion is. He was one of the founders of that. He started digital marketer. He's really big in the marketing space and old-school marketing guy. One of the things he actually said on that podcast, among a bunch of other cool stuff, is that he's like if you're going from Amazon to Shopify, it's a mistake. You should not be doing anything on Shopify. He said we're finding far better success by setting up funnels with click funnels or high level or one of the other, and doing single product drives it. The conversions are way higher, the Sales are way higher than driving someone to a Shopify site where it's there's too many confusing things that can distract them and he's like that's where these Amazon sellers because I asked him for one of the mistakes people are making said that's one of the mistakes a lot of sellers. Amazon sellers are making right now, as they should be focused more on driving stuff to single products with upsells Rather than driving to a Shopify store. Bradley Sutton Here's all my 20 things my, my company sells, but yeah, yeah, I mean the tick-tock shop that there's, just whatever is cutting edge. You know we talk about an elite, so so it's actually the longest in history and that you know. Kevin just said it started in in 2017. So it's we're talking over six years, almost seven years. It's been closed for the longest time in history. I think the last time it was open was in March of this year I'm not sure by the time you guys are listening to this episode of its open, but sometime in in September, October, we're gonna open it up for a couple weeks or so. So this is the time to sign up. Guys write this down h10.me forward slash elite. H10.me forward slash elite. And even if it's not open right now, there's a button on there where you can join the waiting list so you can make sure that when it does open for the short window that it does, that, you guys can get in. But but you know the benefits are this is like the only way to really talk to Kevin. You know people Want to ask kept. You know want to hire Kevin as a consultant all the time. Kevin doesn't have the the bandwidth do that, but once a month he'll go on there and just live, you know, just in a regular zoom call. You can ask him anything you want. You can ask other people anything you want in the Facebook group. Or we have two weekly zoom calls now one at In the afternoon on Friday us time and then one that I actually hop on at midnight because it's 8 am UK time Every Friday and and we hit the, we hit the Europe. You know, all the European sellers and people in Asia, you know, can hop on a call and network with each other. We have four quarterly workshops. The next one's coming up in October, the fourth one of the year. We had one in, you know, during Amazon accelerate, September 11th, and now October, right during unboxed, we're gonna have one where we're gonna be talking about, like I said, tick tock shop, and also we're gonna have a PPC Expert and there's a whole bunch of other Advances of being on the elite program. So if you guys are interested to add this to your helium tenant count again, go to h10.me forward slash elite and Either sign up right there if it's open, take advantage or if it's closed, just just join the waiting list so you can hook up with Kevin that way. Kevin King There's some software tools to that. They get extra tools or extra capacity or something right. Bradley Sutton Yeah, elite members usually get access to tools like way before, like we just launched Some historical Cerebro. Elite members have had that for like a year and a half, you know, but now barely diamond members are getting it. Like a year and a half Later there's some tools like our elite analytics so that Kevin actually developed himself he gave the the kind of blueprint for it. That's still only elite members can can access that diamond members don't have access. Then that's been around for like two years. So lots of advantages, including networking and training that elite has. You know, back in the day, like I said, when I was an elite Illuminati member, it was only the. You know there's a I think there was a Facebook group Maybe at that time or something, but it was mainly just one of those training calls a month and that was enough value For me and now it's just like all you know tons, tons of other value. So guys, make sure to check it out. Another thing you know I'm wearing my my OG Billion Dollar Seller Summit shirt today from the very first one, from the very first one and the next one time and place In 2024 for the next billion dollars. Kevin King There's actually two. Come with the next Billion Dollar Seller Summit, May 18th to the 23rd in Kauai, Hawaii, which is gonna be amazing, and then right after that one from the 23rd to the 26th, I have a second event called level up, where we're? So the first, the billion dollar seller summits, mostly for Amazon sellers and all the traditional things that you're You're used to like you are Bradley from a billionaire, saw something, the level up, or switching resorts, take it, everybody that's staying, that chooses to stay, and they're going to the Waimea Canyon, which is the Grand Canyon of Hawaii. It's like a little Grand Canyon that you in Hawaii that then we're taking them on the Nepali Coast on a dinner cruise. The pop for the poly coast is where these mountains, these beautiful mountains, come right up to the edge of the water. It's just stunning Dolphins jumping everywhere, and so that's gonna be cool. And then we're switching to Hanalei Bay, to the one the chain, the ones 300 million dollar resort that just had a overhaul and it's like 14, $1500 a night to stay there, but we got a rate that's like way less than half of that For people coming to the event. And then we're doing it's called level up, so it's six speakers, only ones Amazon, the other five, or you know, like Perry Belcher just said, he's probably gonna speak at it, jason Flatlin is someone that's maybe speak at us, a couple other Molly Mahoney, it's probably gonna speak at it, and some some other, and then we're mixing that in with Some mind and body stuff, like we talked about earlier, because that's important for our engineers. So there's gonna be cryo therapy, there's gonna be a sound therapy lab where you listen to the bowls and it helps reset your mind. We're doing hot yoga, a bonfire on the beach, and so it's. It's gonna be pretty cool. We're doing a race. You know we did that race here in Austin. You were in that's that scavenger hunt we did a couple years ago here in Austin. People love that. So Probably problem one of the problems when you go to an event you don't get to see the place. You're like you see the hotel and maybe you see a bar or something with a restaurant. So we're doing we've got 25 Avis rental cars thing or 30 Avis rental cars all lined up and you're gonna broken the teams of four and you're gonna do an amazing race across the islands one day. So you're gonna see, then you're gonna be able to see the entire islands and experience the island. Quiet is a place where you're not gonna want to be sleeping aping in the back. You know you're gonna be like looking out the window after every turn going Holy Callis is beautiful. I've never seen something so beautiful my life. It's a drastic Park Island and so you're gonna, but you're gonna be able to see some cool stuff all in some back places that you wouldn't know they're not on the tours map. We're gonna take you to this one cool beach as part of the race. You're like, holy cow, I'm coming back here because nobody's here, nobody knows about this place. It's like a secret little beach. So that's. That's gonna be cool too. If it's your third or more trip, you're gonna get like a drastic park experience in a helicopter ride Over the island and stuff. So, like Bradley, if you're out there, you get. You get that for free, as, since you're a regular, since you've been to three, this is your third or more we're gonna take a helicopter around the island as a tour is amazing fly up to the inside. This 10,000 foot waterfall and a helicopter in land and this, this drastic park kind of vehicles gonna pick you up and take you through this Amazing like plantation kind of thing and to a VIP dinner that night. It's gonna be really, really cool. So, yeah, that's a billion dollar seller summit calm. If you want information on that, then in October I'm doing the billion dollar exit summit so the billion dollar exit summer, doing this with Scott Deets so somebody may know he's got the, the exit ticket or whatever it's called him and he them to Probably the top guy and helping people exit. He helped manning Guillermo exit Helium 10 help who's involved in that Done over a half a billion dollars worth of exits for Amazon sellers. So and you may be like, yeah, but right now I'm not thinking about exiting, but you, you might be in a year or two years and now's the time to actually start working on it now To maximize and add a couple extra million dollars to your exit. By working now, rather than waking up one day and say I want to exit, I want to be out of here in three months, you're gonna be shooting yourself in the foot. So we're doing a. It's very small 25 to 30 people in Austin, October 10th to the 13th called the Billion Dollar Exit Summit and it's hands-on. So he's bringing his whole team, so it's want some a lot of one-on-one stuff. It's not a bunch of presentations from all these random people. You're gonna walk out there with a plan like, okay, this is what I need to do specific to your business. So that's, that's happening in October. Bradley Sutton Awesome, awesome, alright. So, guys, billiondollarsellersummit.com to get more information on it. Alright, like always, let's go ahead and close this out with your 30 or 60 second tip that you can leave for the sellers out there, do you haven't checked out Levonta. Kevin King That would be a really good tip. I leave a NTA, I think calm, I think is the is the URL. But especially for the fourth quarter coming up. You know, offside Amazon traffic is huge for ranking. You know you get the 10% referral bonus if you're brand registered and it just helps you in your rank Even if they don't buy. If you're sending traffic from outside social media or outside media, blogs, whatever, even if they don't buy, it helps you on your rank. But these guys you know that's, but it's kind of a pain in the ass to go set all that stuff up. You got to find people on TikTok or you got to find blogs or you got to find these affiliates and like coordinate everything one-on-one, one by one, by one. These guys have got over a thousand of the top affiliates, from TikTok people to people who are in the affiliate business. That's what they do to blogs like USA Today. USA Today will do a holiday gift guide for pet products this year. If you have a pet product, you want to be in that gift guide in USA Today with two million people reading it online. You, these guys, can facilitate that in the way. It's seamless, the way it works is you just connect your Amazon account to their system and it automatically imports all your products. Once your products are in there, you can go in and cherry pick them like I only want to promote these three. I'm willing to give a 20% commission for you know this dog bowl and then that goes into their database, these thousand affiliates. When they're writing their stories and looking for things they can search that database. Oh, I want, I want to promote this dog. Well, he's given 20% Off. They just automatically pick up the code, the, everything. It's all done for them. They put it into their blog or their, their post or whatever, and it's all automated or you can go in there. I think they let you do 50 a day. You can reach out to people and they're growing really, really fast and they just had people on prime day the last, the July prime day. Do over a million dollars just off of outside traffic, off of this program on prime day, and just imagine what that does to your listing on Amazon and the internal Amazon stuff, how that's gonna get that file flywheel going. So that's that would probably be a tip of there under the radar. And you know a mission is here. They don't give me a kickback or anything for this, but that's a tool that I think any Amazon serious Amazon seller is a fool to not use. I'm an absolute fool to not actually take a look at that, especially for this fourth quarter, and get a strong competitive edge Over your competition get more like that. Bradley Sutton Guys in Helium 10 Elite. h10.me/elite. Kevin, thank you so much for joining us. I know you're traveling a lot more than you were in the previous years. I'll probably hopefully see you at one of these upcoming events and then, for sure, at the Billion Dollar Seller Summit next year. So Keep on. By the time I see you next time, you know I might not even recognize you're losing so much. Wait, hopefully you won't recognize me, because I need to. I need to get on the path. Kevin King Yeah, it's slow but by. Yeah. If we go along in a period of time, you know I've lost a bunch. Bradley Sutton I'm not trying to do it quick. All right, we'll see it. We'll see you next time you.

So In this episode of Interviews with Entrepreneurs Show, we're Interviewing Troy Ericson. Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician and former college baseball player. Troy Ericson's SOCIAL MEDIA: Facebook: https://web.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ FOLLOW RJ SOCIAL MEDIA: Facebook: ⁠⁠https://www.facebook.com/therjahmed⁠⁠ FB Group: ⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠ Instagram: ⁠⁠https://www.instagram.com/itsrjahmed⁠⁠ Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠https://www.billiondollarscript.com⁠

SEO and Internet marketing expert, writer, speaker and co-founder of DigitalMarketer Perry Belcher recounts his underprivileged yet enterprising youth, shares a shocking yet successful pick-up line and BLOWS MY MIND with his revelations about AI. (2:13:38) Show Notes:  0:19 - Eric introduces Perry. 2:21 - Perry talks about his underprivileged upbringing and what he learned from his abusive yet charismatic stepdad. 5:25 - Perry reveals that he was kicked out of high school twice for selling things at school. 7:44 - Perry shares something that happened to him when he was a kid that profoundly affected him.   9:37 - Perry tells us about when his mom received his $800 phone bill, and how during his senior year in high school he made $88,000 and out earned his principal..  13:04 - Perry details the company he started when he was only 15 years old.  15:57 - Perry recounts why he quit high school just 2 weeks before graduation.  25:01 - Perry recounts opening his first “chain by the inch” jewelry kiosk in a mall and how he ended up making $800,000 that year - then blew it all.    30:29 - Perry recalls the moment he decided he would never have another employee and decided to start driving a coal truck - until a stop in Gatlinburg, TN changed his destiny. 35:35 - Eric shares a profound life-changing moment.   40:47 - Perry reveals how everything he has learned in life was from failures and how his hot dog cart became wildly successful. 45:19 -  Perry recounts selling all of his businesses when the buzz about the Internet began and how he lost everything and almost went to jail.  51:27 - Perry explains why he reserves his capital for scale and shares his life rules. 56:50 - Perry tells us why if you have to split a nickel, you should always give 3 cents to your business partner and why he prefers to own the minority share of a business.  1:03:33 - Eric and Perry discuss the explosive success of minority and female entrepreneurs and Perry shares his thoughts about Network Marketing. 1:10:23 - Perry shares what may be the best, yet most shocking pick-up line ever and Eric reveals the 4 simple things Network Marketing Professionals do. 1:21:12 - Perry peels back the layers on the beginning of his relationship with AI. 1:26:20 - Perry debunks a common misconception about AI and explains exactly how he uses it right now. 1:31:27 - Perry details how he used AI to create an entire website in 20 hours, how he could automate the process and how you can make a personalized video for 19 cents. 1:39:58 - Perry asks an intriguing question - if you had 10,000 of the smartest, most loyal people willing to work for you 7 days a week, 24 hours a day for free, what would you have them do? 1:44:15 -  Perry tells us we don't have to understand AI to use it to our benefit. 1:49:22 - Perry gives us 2 great AI tools to look into.  1:51:37 - Perry pulls back the curtain on the scary part of AI and all of the problems it could solve. 1:56:06 - Perry discloses how AI combined with 3D printers can be used in homes. 2:00:21 - Perry shares an astounding fact about how fast a robot bricklayer can build a house and some of the ways AI could be dangerous. 2:06:48 - Perry explains that we should teach our kids how to use AI. 2:11:12 -  Perry wraps up by telling us to study human behavior, and why. Resources From This Podcast:  OpenAI https://openai.com/ Make https://www.make.com/en Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F Auto-GPT https://auto-gpt.ai/ .bubble https://bubble.io/ Glossary of Terms: Prompt engineering - A concept in artificial intelligence, particularly natural language processing, when the description of the task that the AI is supposed to accomplish is embedded in the input. Robotic Process Automation (RPA) - Software technology that's easy for anyone to use to automate digital tasks. Want to Achieve More Success in Your Network Marketing Career? If you are specifically involved in Network Marketing or Direct Marketing, go to www.ericworre.com to learn how I can help you achieve your business, team, and personal  goals faster than you ever thought possible. Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com  

Who would have thought that a janitor could be responsible for boosting the revenue of over 2,100+ small businesses since the 2020 pandemic? Adam Lyons used his unique skillset to launch The S.M.A.R.T Blueprint to help companies thrive during these challenging times. And it's not just small businesses that have benefited from his expertise.  Some of the biggest brands in the world, including PepsiCo, Nike, Nescafé, and Discovery Digital Networks, have worked with Adam. In addition, his impressive achievements have caught the attention of major news outlets such as CNN, Forbes, the Today Show, and even the NY Post, cementing his status as one of the most sought-after business consultants in the game.  In this episode, Erik and Adam discuss business strategies, AI, raising your fees as a consultant, KPIs, building relationships, and when to stop chasing money, among other things.  If you're interested in learning from someone who knows what it's like to take businesses to new heights but values his family more than money, there's so much you can learn here today.   “I don't go into a business to make money. I go into a business to look at it.” - Adam Lyons   In This Episode: - What can you learn from listening to Adam's podcast? - Can you train AI to function as a business consultant (or any other role)? - How do you lead with value as a business owner? - What are some misconceptions about AI, and what is the biggest mistake people make when using AI? - What sets smart people apart from AI? - How do you raise your fee as a consultant? - How does Adam apply prediction and solution as a business strategy? - What is it like working with Adam? - What The SMART Blueprint is all about - How to make people care about the KPIs - Adam shares his top takeaways from Roland Frasier, Ryan Stewman, Perry Belcher, and other mentors - How Adam overcame his skepticism about the power of creating a vision (as taught by John Assaraf) - How Adam builds genuine relationships - When do you stop chasing more money? And more! Resources:  - Learn more about Erik's franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik's franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik's passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Grab some gifts from Adam Lyons - https://thesmartblueprint.com/gift/ Connect with Adam Lyons: - Website - https://thesmartblueprint.com/ - Facebook Group - https://web.facebook.com/groups/smartbusinessesdothis - LinkedIn - https://www.linkedin.com/in/theadamlyons/ - Podcast - https://podcasts.apple.com/us/podcast/smart-businesses-do-this/id1606008411 Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium

This week, we're shaking things up! After 70+ interviews with 8, 9 and even 10-figure entrepreneurs, I wanted to round up the best marketing advice shared on the pod, and deliver it straight to your ear drums.  My team went back through the archives and pulled the biggest takeaways from 5 entrepreneurs who are absolutely crushing it in the marketing world. You'll hear SUPER actionable tactics from Ryan Pineda, Keala Kanae, Perry Belcher, Jason Fladlien, and George Bryant. In this episode, you'll learn how to automate your lead generation using instagram reels, strategies for increasing email open rates, what the best marketers do to improve customer LTV, the power of strategic positioning, and much more! Key Takeaways The story behind Jason Fladlien's $57M product launch.  Understanding the customer journey and what prevents so many companies from scaling beyond 8 and 9-figures.  The content creation playbook Ryan Pineda uses to warm up his audience, generate leads, and make more sales.  The process Keala Kanae uses to achieve a 59% email open rate How to cross-sell your existing audience by using the “Randolph Hearst” model. The role that ‘belief' plays when it comes to achieving greatness.  How to map a better customer journey so you can scale beyond 8 and 9-figures.  Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

All right fellas. By now, you've probably heard about ChatGPT and how AI is taking over. So what does that mean for us family men with businesses? The way I see it, you can either hop on the train and use AI to level up your Dad game, buy back your time and scale your business. Or, you can dig your heels in and resist it with every fiber of your being and inevitably get left behind in AI dust. Joining me for a mind-bending conversation is none other than Perry Belcher. Perry is an investor and serial entrepreneur who went from incredible success at a young age, to being broke and bankrupt to a multi-millionaire. He co-founded Digital Marketer, a top-notch digital marketing training company with over 300,000 students, and hosts the largest marketing event in North America, the Traffic & Conversion Summit. Once you hear what he has to say about AI and ChatGPT, you'll come out with a fresh perspective about all the advantages that AI has to offer if we simply take the time to use it properly. Buckle up because AI is here and it ain't going away. In our conversation, you'll learn: The incredible story of how Perry earned 800k as a teenager, went bankrupt before he was 22, and bounced back to build a multi-million dollar business. Why ChatGPT, Midjourney, and other technologies are just a drop in the ocean compared to what's coming.  How individuals and businesses are only scratching the surface of AI's full potential. The ways in which using AI can make you a better parent. Some of my favorite moments of the conversation: The impact AI will have on parenting. How infinite intelligence is different from infinite information. Why now's the time for bold moves with AI. Simple ways that ChapGPT and AI can be used in your business. How YouTube is the greatest resource for learning about AI. Using AI and printers to make our own food? Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/384 Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you're ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review

Thanks for tuning in!Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, which has generated over $100,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is a musician and former college baseball player living in Tampa, Florida.Connect with Troy:https://www.instagram.com/yosoytroy/https://www.facebook.com/troyallenericsonhttps://www.troyericson.comGo out and take action from what you heard, share this with somebody, and continue to elevate your life and business! ❤️Want to outsource your audio and video production to a professional and qualified team? ---> LET'S CHAT

Improving Email Deliverability Troy Ericson, Email Paramedic   – The Sharkpreneur podcast with Seth Greene Episode 904 Troy Ericson Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.   Listen to this informative Sharkpreneur episode with Troy about how to improve email deliverability. Here are some of the beneficial topics covered on this week's show: - How reinventing yourself is not the end of the world – good things can happen. - Why it's important to make sure the prospects you're reaching out to are receiving your emails. - How doing good things for people will lead to good things for you and your business. - Why doing good work for good people will lead to more good business. - How building your community and being a part of it is important for any business owner.   Connect with Troy: Guest Contact Info Twitter @troy_ericson Instagram @yosoytroy Facebook facebook.com/troyallenericson LinkedIn Linkedin.com/in/troyericson   Links Mentioned: copywriting.org EmailDeliverability.com EmailListManagment.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Get FREE Sales Leadership Resources at go.transformedsales.com/podHighlights[00:56] - From college baseball player in 2018 to become the number 20 copywriter in the world.[06:36] - How he was able to get rid of mental blocks and become the entrepreneur that he is today.[11:41] - Translating focus and diligence into great results for clients.[13:42] - The importance of realizing when there is a problem in your business and finding the best person to solve it.[15:08] - Your Owned Media: The value of a good email list.[20:21] - Growing your sales consistently by selling less and serving more.[22:22] - Tips for starting, growing, and sustaining an email list.In this episode of the Transformed Sales Podcast, I interviewed Troy Ericson, the owner of Email Paramedic, the leading email list management agency that has generated over $50,000,000 for its clients since 2019 by improving email copy and deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.Email is the new junk mail. Our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans. Troy and I will dive deep into that and he will share strategies to get traction on your email list and how he has grown his business. His insights will be very valuable to you as you work on improving your sales. Tune in for more!Quotes“Even if you don't have an opt-in page you can still have people like message you their email address or something” - Troy Ericson“You can have all these good ideas in your head but if you don't have a real audience, no matter how small it is, it's holding you back” - Troy EricsonLearn More About Troy Ericson in the Links Below:LinkedIn - https://www.linkedin.com/in/troyericson/Facebook - https://www.facebook.com/troyallenericsonInstagram - https://www.instagram.com/yosoytroy/Website - https://www.troyericson.com/Connect with Wesleyne:Wesleyne's Website - https://transformedsales.com/Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/Wesleyne on Facebook - https://web.facebook.com/wesleynegreerWesleyne on Twitter - https://twitter.com/wesleynegreerEmail Her at wesleyne@transformedsales.com

Jerome and special guest Jonathan Cronstadt dive into how Jonathan achieved a "double unicorn" exit from Kajabi. Through two foundational elements - relationships and delivering value - and fate, Jonathan went from working with Joe Polish to achieving a $2 billion valuation. This conversation focuses on the idea that success is not a destination but a journey of joy and fulfillment. They discuss the concept of hedonic adaptation, which states that any reward will have diminishing returns over time, and how this affects income growth. Jonathan also discusses the tricky balance between financial freedom and hard work, risk-taking, commitment, and dedication to one's goals. They share personal anecdotes about their journey to illustrate the price of success and what is needed to reach it. This episode is an inspiring reminder that financial freedom is achievable with hard work, support from family and friends, mentorship, and meaningful investments in oneself. [00:01 - 13:15] From 6 Million to a 2 Billion Valuation: J Kron's Journey to the Double Unicorn Exit The two foundational elements of Jonathan's success are relationships and delivering value Joy comes from the pursuit, overcoming of challenges, and playing the game Success is a journey, not a destination You will never know the price of success until after you've paid it The pursuit of fulfillment is more important than financial freedom [13:16 - 23:32] The Cost of Success: Risk, Time, and Effort to Reach Your Goals Financial freedom is having the means to live life how you want it Success comes with a cost, which may be measured in years, risk, time, and effort Taking accountability for circumstances is essential to move forward Investing in yourself is vital and requires hard work and discipline [23:33 - 35:46] From Think and Grow Rich to Joe Polish: John's Journey of Finding Mentors and Taking Risks for Success How Jonathan met Steve James, who taught him the importance of sales Moved to Arizona to be mentored by Joe Polish in marketing Other mentors include Matt Beak Holmes, Tony Robbins, Mike Cans, Ryan Dice, Perry Belcher, Ron Frazier, and Kenny Reeder [35:47 - 43:09] How Watches Represent a Symbol of Achievement There is valuable wisdom available for very little money Social media is a voyeuristic, narcissistic dream that people use to show off their highlight reels People don't love you for who you are. They love what you have Watches are an aspirational purchase that can be passed down to the next generation  [43:10 - 54:53] Closing Segment Friendships should be about how excited we are to talk now Perfect happiness is found in making progress toward a worthy pursuit Happiness equals progress Accountability comes from producing, not consuming. Quotes: "With each level of challenge, there comes a new hurdle that you've got to overcome." - Jonathan Cronstedt "You will never know your price of success until after you've paid it." - Jonathan Cronstedt "No matter where you are, there's always going to be a path that is appropriate for your budget." - Jonathan Cronstedt Connect with Jonathan! LinkedIn: https://www.linkedin.com/in/cronstedt/ LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes. Dreamcatchers is an inclusive organization that targets people's interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Email is the new junk mail - our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans. Email has become a struggle, not because of the channel itself but because we treat it differently to social media, which we shouldn't.  As business owners, how do we send out the kinds of emails people want to open, read and engage with? In this episode, I'm joined by Email Deliverability Expert and founder of Email Paramedic, Troy Ericson. He shares strategies to get traction on your email list and how he has grown his business.  Three Things You'll Learn In This Episode  How to improve your email deliverability What steps can you take to make your emails stand out?  Stop treating email like email Most entrepreneurs are authentic on social media but super formal on email. Why is this the wrong approach?  Grow by solving a problem Troy 10x'd his business in a short time. What strategies does he use to connect with potential clients?     Guest Bio Troy Ericson is the #20 Copywriter in the World & one of the top Email Deliverability Experts who has generated over $50MM since 2019. He is the owner of Copywriting.org, EmailDeliverability.com, MailGenius.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.   For more information, head to https://faqemail.com and opt in. You can also find Troy on Facebook.   

In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away00:11:42 Understanding The Difference Between Affiliate And Referral Software00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits00:17:17 Community Building: Insights From Masterminds00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher00:33:10 Friendly Competition: Joe And Me At Genius Network00:39:59 The Internet's Unexpected Support For Entrepreneurs00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And InsightsLinks and Resources:Perry Belcher Website Solutions 8 Checklist PT - How to use ChatGPT to Rank #1 on Google Hector Santiesteban on LinkedInThe Tim Ferris Show - Naval Ravikant Virtual Boss The 7 Critical Principles of Effective Digital MarketingTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

Troy Ericson is the owner of Email Paramedic, an Email Investment Firm that has generated over $50,000,000 for their clients since 2019 by improving email copy, automation, & deliverability – the 3 key pieces of Email List Management. Troy has served clients like Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Alex Cattoni, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy & his team are based in St. Petersburg, FL. In his free time he enjoys lifting, baseball, and Metallica concerts --- Send in a voice message: https://anchor.fm/yourpodcaster/message Support this podcast: https://anchor.fm/yourpodcaster/support

This week's guest is with Troy Ericson who is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Value bombs from this weeks episode Learn about the false perceptions of building an email list What's most important when it comes to email copy   Why build an email list What's the fastest way to build an email list One tactic to reignite your email list  ABOUT THE GUEST Facebook: https://www.facebook.com/troyallenericson Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Website: https://www.troyericson.com YouTube: https://www.youtube.com/c/TroyEricson Host Follow Adam on LinkedIn: https://www.linkedin.com/in/adamistrong FREE BOOK GIVEAWAY: Get your copy of the best selling book 'Play the game' all you have to do is leave a review on Apple or Spotify, email me with a screenshot and send me your mailing address to hello@adamstrong.net (UK ONLY) For those outside the UK, will send you the digital version direct to your inbox. Looking for accountability or to be part of an accountability group, apply to the game changers inner circle (limited spaces) click here: https://hello618661.typeform.com/to/YthuhGbc Get the latest tips, tactics and business strategies via telegram, click here to join: https://t.me/adam_strong_official

With Rachel Miller, Founder Moolah Marketer Original Air Date: 12/14/2020 (Episode 23) Every heard the expression “blessing in disguise”? Sometimes the best things in your life happen because you found yourself at rock bottom. That's exactly the incredible millionaire success story of Rachel Miller at Moolah Marketer. After growing multiple blogs to the millions of followers, Rachel found her place in the online world and now teaches others how to create authentic viral audiences with their content. In this episode we dive into her ups and downs along the journey and the lesson you won't hear anywhere else: The first step to creating your blog is NOT what you think. Episode links: Join the Grow Your Audience Facebook group Also referenced: Perry Belcher and Stu McLaren Watch the video version of this episode on The Global Phenomenon YouTube channel Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Editing by Cue9.fm Voice by Kip Clark

Perry Belcher is an investor, direct response marketer, and serial entrepreneur who has built multiple startups throughout his career. Most notably, he Co-Founded Digital Marketer with Ryan Deiss, a digital marketing training company that coaches over 300,000 students and hosts the largest marketing event in North America, Traffic & Conversion Summit. In this episode, Perry shares audience-monetization tactics from his rollercoaster entrepreneurship journey. At age 20, he owned 42 retail stores before going bankrupt at age 22. Soon after, he rebounded to doing $3-4 million a month before having his assets seized by the State of Tennessee. Finally, Perry used the “Randolph Hearst” model to build and scale his digital marketing business. You'll learn multiple strategies for creating income streams from your existing audience, how creating a specific customer avatar can lead to unexpected revenue opportunities, and how you can use “dead” traffic to create beneficial business relationships. Key Takeaways with Perry Belcher Maximizing LTV of your audience by building a specific customer avatar. How to cross-sell your existing audience by using the “Randolph Hearst” model. Evaluating and pursuing other ventures when your main business is doing well. How Perry changed his sales strategy to win more customers amidst a recession. Why is the U.S. tax structure favorable for entrepreneurs? Determining when it's time to add additional offers outside of your core product. Multiple ways to monetize your audience lists. Using referrals to provide value and foster mutually beneficial business relationships. How one of Perry's Funnel Hacking students became a millionaire from a one-location pooper scooper business. The evolution of the digital payment space and how different generations prefer different payment methods. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!” 00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast 00:36 – 01:39 Troy's Bio 01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages 09:28 - 10:13 Welcome to the show Troy! 10:14 - 15:02 From a failed baseball career to a multiple six figures business 15:03 - 19:25 How to make sure your email is going to end up on your client's main box 19:26 - 22:01 Building a reading relationship with people 22:02 - 26:03 Success story 26:04 - 28:35 Getting verified on email 28:36 - 30:46 Tips on how to avoid authentication issues 30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. 31:18 - 36:43 Getting involved in the community builds a network 36:44 - 39:36 Tools to help on your active campaign 39:37 - 41:11 Troy drops some valuable bits of advice 41:12 - 43:00 How to reach out to Troy 43:01 - 44:10 Give us a review! Enjoy your Marketing journey! 44:11 - 44:56 Join The Marketing Expedition Community today! #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy

On this episode of The CEO Story, we have Troy Ericson, CEO of Email Paramedic.Troy Ericson is the owner of Email Paramedic, an Email Investment Firm that has generated over $50,000,000 for their clients since 2019 by improving email copy, automation, & deliverability – the 3 key pieces of Email List Management. Troy has served clients like Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Alex Cattoni, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, and hundreds moreHe was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy & his team are based in St. Petersburg, FL. In his free time, he enjoys lifting, baseball, and Metallica concerts.With weekly podcasts released, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey. As always be sure to check out more of our podcast episodes!You can find Troy atwww.leadparamedic.comTroyericson.comfaqemail.com     *Podcast Website - https://ceostory.buzzsprout.com*Website: https://www.togethercfo.com/*Facebook: https://www.facebook.com/TogetherCFO/*LinkedIn: https://www.linkedin.com/company/together-cfo*Instagram: @Togethercfo

A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that. Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. Thank you! To receive Troy's email cheat sheet, please visit faqemail.com

After going through some of my notes of the events in the last month, this specific talk resonated a lot.  Not only because I struggled with membership retention in the past or because we are always looking to improve our sales numbers, but because this element was always in front of us!  Perry Belcher executed a masterclass on this “mysterious hack” and today we are breaking it down so you can take it home and make a lot of money with it!  Ready?  Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit's Facebook Group! Facebook Instagram  Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Scott recently attended the legendary 2022 Funnel Hacking Live Event in Orlando, FL put on my Russell Brunson and ClickFunnels.The epic speaker lineup included Dan Kennedy, Marcus Lemonis, Ed Mylett, Perry Belcher, Jamie Kern Lima, Garrett White, Brendon Murchard, and Derral Eves… just to name a few!Scott also received the 2 Comma Club Award at the event and was able to rub elbows with hundreds of millionaire business owners.Listen in to grab the key takeaways from the 4-day event.You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ When you are ready… Here are 4 ways we can help you:1. Subscribe to this podcast2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 3. Get our book for free + shipping: www.coachscottcarpenter.com 4. Learn what it's like to work with us: www.ptlegends.com 

Today I'm sharing my game changing takeaways from funnel hacking live 2022! Have you mapped out your quarterly goals and action plan to get er done before the end of the year? Yes or Yes?People have been coming to me for quite some time looking for ways to work with me in a different capacity. I've been thinking and overthinking about how I might do this. How might I be able to educate and support coaches and course creators in a way that I would want to be a part of.In one night it all came together! It was like “dinggg” the  light bulb went off and I mapped it all out but what really got my wheels turning was Funnel Hacking live.That's why I'm sharing my BIGGEST takeaways from all of the speakers at this event including: Russell Brunson, Todd Dickerson, Brooke Castillo, Jordan Burroughs, Stu McLaren, Dan Kennedy, Jenna Kutcher, Brendon Burchard, Perry Belcher, Jamie Kern Lima, Marie Forleo, Ed Mylett and Marcus Lemonis.Key points in this episode:How to simplify what you offer and scale it.Focus on creating your destiny, work hard in uncertainty and compete with intent!Creating a movement on youtube.Why we need to build a life that doesn't just look good but feels good.Building a story using 3 parts and Tyson Durfey's COWBOY framework.How to fix your funnels with messaging and the 4 desires everyone has.Why we have to kill our identity.Why we have to reframe what we say to ourselves when no one else is listening. We don't have a vision problem, we have a depth perception problem because we think our vision is far away.What are you capable of? What is possible for you? Cheers to choosing faith over fear and going for it. Until next time! Let's grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/171Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:30 For a limited time you can catch an encore presentation of Funnel Hacking Live 2022 online athttps://gambrill.com/fhl2022encore . Speakers at the event included: Russell Brunson, Brendon Burchard, Ed Mylett, Jamie Kern Lima, Marie Forleo, Jordan Burroughs, Tom Blyeu, Perry Belcher, and many more. 2:07 "How to LEAP to New Levels of Success After a Live Event or Conference" - Episode 15 of the "Unleash the Awesome" podcast with Dave Gambrillhttps://gambrill.simplecast.com/episodes/how-to-leap-to-new-levels-of-success-after-a-live-event-or-conference . 3:14 "Traffic Secrets" - Russell Brunsonhttps://gambrill.com/traffic . 4:30 Embrace the Crazy 5:12 "Stop Letting Blind People Proofread Your Vision" - Episode 17 of the "Unleash the Awesome" podcast.https://gambrill.simplecast.com/episodes/stop-letting-blind-people-proofread-your-vision . 7:00 "Some people call me crazy. Other people call me for advice." - Dave Gambrill 9:14 Get your "why" locked on. Your "why should make you cry - either tears of joy when you achieve it or tears of frustration when you don't achieve it.  11:30 Your passion will push you until your purpose pulls.  12:45 "Start with Why" - Simon Sinekhttps://amzn.to/3dTTHOm . 13:07 Get some recurring revenue set up in your business as soon as possible.  15:05 AG1 from Athletic Greenshttps://gambrill.com/ag1 . 18:12 Bonus takeaway: Create, teach, train, and monetize your own frameworks.  22:03 "Haters are Required" - Episode 7 of "Unleash the Awesome".https://gambrill.simplecast.com/episodes/haters-are-required . . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #fhl2022 #toolset #onlinecourses #entrepreneur #success #skillset  #digitalmarketing #coaching #clickfunnels #clickfunnels2 #russellbrunson #marieforleo #jennakutcher #brendonburchard #speaker #trainer #creatoreconomy #process #systems  #ag1 #athleticgreens #memberships #mrr #arr #tombilyeu #perrybelcher #edmylett #jamiekernlima #orlando #worldcentermariott #gambrill #davegambrill #simonsinek #tonyrobbins #deangraziosi #fhl2022encore #mindset #haters #1%crazy #2ccx #linchpin #lifecoachschool #brookecastillo  CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

How do you guarantee that your business will succeed in any market condition? With talks of a recession looming around the corner and technological advancements threatening to eliminate many jobs, what hope is there for the future? These are some issues that business owners and regular people are concerned about. So if you're interested in what we think, listen up.  In this episode, I have Perry Belcher, who I consider to be a huge hero. He's one of my mentors, and I am privileged to be able to call him when I need help. This man changed my entire view of business, and he still does every time I see him. Perry is an investor, marketing specialist, and growth hacker. He enjoys marketing, problem-solving, and finance. Perry is always open to new ventures and has been part of several business negotiations and acquisitions. He's also a best-selling author with dozens of titles under his name. Today, we will talk about the future of digital marketing, the secret to guaranteed success, and more! “Marketing is just about two things. It's about emotions and mathematics. If you don't have the math, you're going to lose.” - Perry Belcher In This Episode: - Perry walks us through how he started his business, what he considers his superpowers, and how he became one of the world's most successful and well-respected marketers. - Current business ventures and the structure that Perry uses to guarantee success in business undertakings - Perry believes that there are only two important aspects of marketing, and if you don't have this one, you'll lose every time. - Perry and Adam have a different view of recession than most people. Despite what other people say, Perry is sure that there are still a lot of riches and opportunities in the world. What gives him this confidence? - Interested in what the future holds? What will happen when robotics and artificial intelligence replace manual jobs? How can you adapt to the massive changes that are sure to come? - Perry shares what he thinks Smart Businesses do. Do you agree? - Adam talks about https://intro.co/ (intro.co)—a platform where you can book the world's most in-demand experts and get advice over a video call. And much more… Connect with Perry Belcher: - Phone - +1-512-971-5049 - https://perrybelcher.com/ (Website) - https://perrybelcher.com/podcast/ (Podcast) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

Perry Belcher agrees with the famous Game of Thrones quote: "There's nothing in the world more powerful than a good story." As a "serial entrepreneur" who has led multiple businesses to seven and eight figures, Perry knows that not adding a storytelling skillset to your toolbox is one of the biggest mistakes you can make. In part two of this special two-part episode, Dave and Perry discuss storytelling techniques proven to improve the attention and retention of your audience no matter what medium you use to share your story. Be sure to check out part one about Perry's live events value ladder first! Find out more about Perry here: perrybelcher.com Learn more about Perry's "Weirdest Event Ever" here: weirdestevent.com Be sure to grab your tickets to this year's Funnel Hacking Live at: funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Described as a "serial entrepreneur", Perry Belcher is an SEO expert, business marketing consultant, investor, importer, copywriter, internet entrepreneur and co-owner of Digital Marketer. On top of all that, Perry has proved throughout his career to be a master speaker and storyteller as well. In part one of this special two-part episode, Dave and Perry discuss how Perry integrates his value ladder into the four different kinds of events he offers, as well as the type of content he prefers to teach at his events. Don't forget to check out part two next week where Dave and Perry talk about storytelling and why it's an essential characteristic for successful entrepreneurs! Find out more about Perry here: perrybelcher.com Learn more about Perry's "Weirdest Event Ever" here: weirdestevent.com Be sure to grab your tickets to this year's Funnel Hacking Live at: funnelhackinglive.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Perry Belcher is a successful investor and marketing specialist in the direct response space. He's also a best-selling author of books like “Money to Start a Business: How to Raise All the Money You'll Ever Need to Start Your Own Business.”  When it comes to business, he certainly knows his stuff and you can say that everything he touches turns to gold. Despite having a challenging childhood and even being at the brink of bankruptcy, he always knew how to bounce back up.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I've learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze What ecommerce people can learn from direct marketers You may be making offers to your customers, but are you leveraging premiums and bonuses as well? How the football phone saved Sports Illustrated What the future holds for AI, and how Perry uses AI copywriting already Down the rabbit hole and through to the silver lining of the semi dismal economy we're facing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Connect with Perry: https://www.facebook.com/perry.belcher1

My next guest is Jason Moffatt, the President & Pen Slinger at Jason Moffatt. He's been teaching entrepreneurs how to leverage the power of the internet in unique and out-of-the-box ways for over 16 years. He's worked with big dogs like John Carlton, Perry Belcher, Frank Kern, and many others. Discover new paths as he talks about his journey as a copywriter, NFT course creator, surfer, and guitar strummer.

About This Episode: Marketer, copywriter, entrepreneur. Jennifer Hudye is the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action. Her clients have included household names like Strategic Coach, Joe Polish, JJ Virgin, Bulletproof Coffee, Brendon Burchard, Sally Hogshead, Cameron Herold, and many others. She's founded/co-founded 4 businesses, spoken at some of the industry's biggest events, including the Genius Network Annual Event, Traffic & Conversion Summit, and Digital Agency Expo. Jennifer co-led what was described as “The World's Greatest Copywriting Panel” at the Genius Network Annual Event in 2019 with legendary copywriters. Perry Belcher introduced her as “the copywriter behind the top copywriters” when she spoke at Madison Square Garden in NYC.   Find out more about Jennifer at: Jennifer's website LinkedIn Facebook Conscious copy Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/827 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books.  http://www.jeremyryanslate.com/book