Podcasts about traffic conversion summit

On this episode of the Mastery Unleashed podcast, host Christie Ruffino introduces Molly Mahoney, a successful entrepreneur and coach known for her dynamic approach to teaching business owners how to leverage their unique personalities to thrive online. Molly shares her journey from a professional musical theater performer to a prominent business coach specializing in using social media and AI to create compelling content. She emphasizes the importance of authenticity, encouraging listeners to embrace their “weird” traits as strengths. Molly's innovative strategies include utilizing AI tools like Facebook Live, Messenger bots, and Jasper to enhance human connections through technology. Key topics discussed include: Personal Branding: Leveraging your unique voice and personality for impactful online presence. AI Tools: Practical insights on using AI for content creation, like Jasper and Haygen. Content Strategy: Developing engaging, authentic content that resonates with audiences. Digital Marketing: Tips for using Facebook Live and Messenger bots to grow your business. Sales and Impact: Ensuring that all content creation leads to tangible business results. Molly's philosophy combines creativity with strategic technology use, focusing on fostering genuine human connections while optimizing for sales and engagement. This episode is a valuable resource for entrepreneurs looking to enhance their digital marketing strategies and embrace their authentic selves online.   ABOUT MOLLY After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space. Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, she even had a viral video hit a reach of 39 million! Molly has been featured by Jasper, Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher's AI Bot Summit, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more. Her book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence & joy.   GET MOLLY'S GENEROUS GIFT Free Trial of Molly's Content Club Molly's Content Club will become your ultimate resource hub for content creation mastery. With a free 14-day trial, you'll unlock a treasure trove of tools, strategies, and expert guidance tailored to boost your online presence and engagement. Whether you're an entrepreneur, content creator, or social media enthusiast, Content Club empowers you with the know-how to create compelling content that captivates your audience to drive results and sales. ACCESS THIS GIFT AND MANY MORE   LINKS SHARED ON THE SHOW www.youtube.com/@Thepreparedperformer www.tiktok.com/@thepreparedperformer www.instagram.com/mollymahoneyofficial www.linkedin.com/in/mollygolive www.facebook.com/ThePreparedPerformer   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.   ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/   

“If you can simulate a problem by removing all of the normal, easy, well-travelled roads, then you're forcing yourself to be truly creative in getting to the end result."   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Roland Frasier, CEO of All Channels Media. His full episode is titled Pulling off creative business deals with no money down, and modelling your mentors. You can find the full audio and show notes here:

“I believe that everything that you want to accomplish can be accomplished with mentoring, modelling and masterminding.”   In this Best of Series episode of The Inner Chief podcast, I speak to Roland Frasier, CEO of All Channels Media, on pulling off creative business deals with no money down, and modelling your mentors.

When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don't take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get!   Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It's like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what's different about our brands. It's as simple as letting AI learn our VOICE.   How do we engage with AI so that it's trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI?   In this episode, I'm joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right.   The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney     Things You'll Learn In This Episode    -Think Whitney Houston  A Whitney Houston song doesn't start with the high-note. How do we apply the build-up of her music to our own AI adventures?    -Amplify your AI expertise  Knowing how to use AI doesn't just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn?    -The killer combination in AI proficiency  Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings?    -What you can do with AI right now  With AI, it's important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities?    Guest Bio   Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly's Content Club for 2 weeks at http://molly.live/marki2/.    Host Bio   Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.  Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.  Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com  Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you're selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44  Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/ 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz Joe's Prompts https://www.podiatrylegends.com/blog/  

A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward. What you'll learn: → how video helps build trust. → why viral videos aren't the goal. → paying attention to metrics that matter. → ways to set up your calls-to-action. → creating content to speak to your donors motivations. → Atiba's challenge to you! Want to skip ahead? Here are key takeaways: [8:33] It's more about authenticity versus perfection. You aren't producing a movie for the big screen. Your customers want to see you being a human, that's how they connect to you. The only comparison you need to make with your videos is if this video you just published is a little better than the last one you created. [10:42] We all want to go viral, but they don't necessarily drive more money. Yes, you feel good because you have a lot of views. What's more important is how many people take action on that video. Start with understanding the true size of your audience and the goals for your video.  [16:01] Repurpose and reshare you content. Send the videos out to your email list. Cut it up and share it on your social media channels. Ensure you pay attention to how platforms utilize content and format it for that audience. Share videos you've created in the past again, if they're stil relavent. [19:31] Take your audience on a journey. There are three categories, why, how, and what. 70% of your videos should be why, 15% how, and 15 % what. Some of these videos should be polarizing. That allows you to help your viewers select if you're the right fit for them or not. [26:18] Different donors have different motivations, create videos that speak to those. For one campaign, you might create 3-5 videos that talk to different people. They'll connect and align with you and get a quick win for something they care about. [31:24] Get the first 10 videos out of the way. The first ten videos are going to be the hardes, and the worst, that you create. Get them done and out of the way immediately so you can get into a rhythm and start to feel comfortable. Atiba de Souza CEO & Superman, Client Attraction Pros Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Learn more at https://clientattractionpros.com/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Uncover the surprising reason why this direct sales expert is dominating the industry with AI. You won't believe what she's using it for! Stay tuned for the unexpected twist that's revolutionizing direct sales.About Molly Mahoney:After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space.Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, her most recent viral video hit a reach of 39 million! Molly has been featured by Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more.In this episode, Jennie and Molly discuss:Synergy Of Integrating Direct Sales Products With Personal BrandingMahoney explains how she shifted from teaching performers to educating business owners on effectively utilizing platforms like Facebook Live. She highlights the synergy of integrating direct sales products with personal branding, using an example of how Unique mascara complemented her own coaching business.Game-changing Role of AIThe focus of the conversation shifts to the game-changing role AI plays in sales and social selling, and how it can "ai-ify" entire businesses. Mahoney emphasizes the importance of strategic preparation and reveals her mission to build custom GPTS AI for all her clients.Creative and Practical Applications of AIMahoney also touches on the creative and practical applications of AI, from content creation to meal planning, demonstrating its vast potential beyond business use. She notes recent shifts in social media strategies, such as moving away from business page reels on Facebook and embracing TikTok for creating "unaware content.”In this episode, you will be able to:Mastering Innovative Sales Techniques: Elevate your sales game with cutting-edge strategies for direct sales success.Revolutionizing Business Strategy with AI and Chatbots: Uncover the power of AI and chatbots to transform your business approach.From Performing Arts to Business Coaching: Embrace the journey of transitioning from the stage to coaching and leadership in the business world.Harnessing AI for Content Creation and Social Selling: Discover the art of leveraging AI for impactful content creation and social selling."[AI], it's like an executive assistant who can brainstorm, organize, and get the basic framework for things done. ” –Molly MahoneyCONNECT WITH MOLLY:Facebook Name: Molly Mahoney (https://www.facebook.com/mollymmahoney) Facebook Business Page:( https://www.facebook.com/ThePreparedPerformer/) Facebook Group Name: Create Content, Get Clients! Organic Social, Video, & AI with Molly Mahoney (https://www.facebook.com/groups/1120839951368096) LinkedIn URL: (https://www.linkedin.com/in/mollygolive/) Instagram Handle: @mollymahoneyofficial (https://www.instagram.com/mollymahoneyofficial/?hl=en) Instagram Business Handle: @thepreparedperformer (https://www.instagram.com/thepreparedperformer/?hl=en) CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Galen Hair discusses the importance of SEO and video marketing in a conversation with Atiba De Souza, an expert in the field. The conversation emphasizes utilizing video content to boost search rankings and to foster trust, given the recent reclassification by Google to be video-first responses. They stress the importance of branding, consistent video delivery, and authenticity. They encourage businesses to use platforms like YouTube to address common customer inquiries, enhancing their online visibility and fostering customer connection.  Who's the Guest? Atiba De Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform. His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.   Highlights The importance of SEO in the age of AI given the proliferation of content, and the ways Google has adapted its policies accordingly How video helps to create trust with potential customers, as it forms a human connection that written content cannot The secret to outshining competition on YouTube by making the video title the question you're answering in the video The importance of authenticity: How you can start showcase your individuality and stay true to yourself when creating videos What leveling up means for Atiba: Improving every day, regardless of how minute the progress may seem   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Atiba De Souza https://us.brightonseo.com/people/atiba-de-souza  

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don't be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

Let me introduce you to my friend, DeAnna Rogers. At one point, she was a single mom diagnosed with Stage 4 cancer. Not only did she meet and marry the man of her dreams and win out over cancer, but she helped create this "little thing" called Traffic & Conversion Summit with the guys over at Digital Marketer.  Here's a bit more about her story in her own words: In the past twenty years, I have owned several of my own successful businesses. When diagnosed with cancer, I took a long look at what I wanted to do and realized that my job was not done yet. I became stronger and more determined to make an impact in the community. I also learned to create relationships in order to build a back-end funnel for my business and have truly appreciated the people that I've met along the way. I am not afraid of adversity and truly believe that challenges are just “stepping stones” toward success. This journey led me into the Events and Marketing world and I am thrilled to be working with such great people within Digital Marketer. Working with Roland Frasier and Ryan Deiss is a daily blessing. I began with them over ten years ago as their Events Director and the journey with them and the team at Digital Marketer has been amazing. I have loved managing events for years and my passion for events is now something that I get to do on a daily basis. What started with my first event with 54 people is now working with events that host over 7000+ people. I grow daily along with my team and I am proud of the people that I work beside each day. The event career led me to have the opportunity to become a partner with Roland Frasier and Ryan Deiss on several different companies, including EPIC, Evolve Events, Rise Nation Mastermind, and several others. I am proud to lead the EPIC company, and serve as the GM and guide that program/community of amazing entrepreneurs and investors. I can actually say that my business experience has been crafted over the past twenty years with just “trial and error.” I have no fear of failing, but rather fear of not being able to try at all. I am stronger today because of the people that I work with and the entrepreneurs that I have chosen to work beside. It is with great honor that I am able to share my “success stones” with others in hopes that you too will not give up and you can create your very own success. You control your destiny. Your success is up to YOU!   You can find DeAnna on LinkedIn.

Widely regarded as "the original Infusionsoft Ninja," Tyler Garns is an award-winning, world-renowned marketer who has played a major role in the development of automated internet marketing campaigns since the early 2000s.   From 2007 to 2012 he led the marketing team as a Vice President at Infusionsoft, taking the company from 300 leads per month to over 25,000 leads per month— helping to double its annual sales on three separate occasions.   In 2014 he founded Box Out Marketing (B.O.M.), a top Infusionsoft agency that provides training, coaching, strategy and digital marketing campaign implementation to entrepreneurs and small business owners.   Tyler has been sought after by some of the big names in the marketing industry including Frank Kern, Perry Marshall, and Brendon Burchard. He is a regular speaker at marketing events around the world including GKIC InfoSummit, GKIC SuperConference, Traffic & Conversion Summit, Perry Marshall's Adwords Master Event in Maui, Frank Kern's Operation Total Freedom Event, ICON, Ramon Ray's Small Biz Technology Tour, Infusionsoft's Small Business Success Tour (8 Cities), Inbound Summit, JJ Virgin's Mindshare Summit, MarketingProfs and SuccessCon.   With a degree in human biology, Tyler takes a scientific approach to marketing and combines it with the "art" of messaging and persuasion. Bringing these disciplines together has created impressive results for his clients, earning him a 5-star reputation industry-wide. Having worked with thousands of entrepreneurs for over a decade, Tyler has become the go-to resource for those who are ready to take their business to a whole new level.   A Southern California native, Tyler is a dedicated husband and father of four, as well as an avid surfer and church leader. One of his greatest passions is to help fellow entrepreneurs succeed at levels they hadn't thought possible.   Website: https://keap.com/the-factory   Twitter: https://twitter.com/tylergarns   Facebook: https://www.facebook.com/tylergarns/   Instagram: https://www.instagram.com/tylergarns/   LinkedIn: https://www.linkedin.com/in/tylergarns   Find out more about Tyler here: https://www.boxoutmarketing.com/join-now/   Find out more about Tyler's offer here:  https://www.boxoutmarketing.com/infusionsoft-tagging-system/ 1:24 "You should always learn the fundamentals." -Tyler Garns 5:02 "Most business owners are perfectionist." -Tyler Garns 6:24 "How much time are you spending doing $10 an hour work?" -Tyler Garns 8:29 The Golden Question 9:31 What I Tell My Team 12:07 The Factory 13:45 "What should I outsource to the Factory?" -Brian Keith 14:55 Should the Business Owner Be Doing That Work? 16:25 Leadership 19:19 "I think a lot of businesses die because business owners won't make that shift." -Tyler Garns

All right fellas. By now, you've probably heard about ChatGPT and how AI is taking over. So what does that mean for us family men with businesses? The way I see it, you can either hop on the train and use AI to level up your Dad game, buy back your time and scale your business. Or, you can dig your heels in and resist it with every fiber of your being and inevitably get left behind in AI dust. Joining me for a mind-bending conversation is none other than Perry Belcher. Perry is an investor and serial entrepreneur who went from incredible success at a young age, to being broke and bankrupt to a multi-millionaire. He co-founded Digital Marketer, a top-notch digital marketing training company with over 300,000 students, and hosts the largest marketing event in North America, the Traffic & Conversion Summit. Once you hear what he has to say about AI and ChatGPT, you'll come out with a fresh perspective about all the advantages that AI has to offer if we simply take the time to use it properly. Buckle up because AI is here and it ain't going away. In our conversation, you'll learn: The incredible story of how Perry earned 800k as a teenager, went bankrupt before he was 22, and bounced back to build a multi-million dollar business. Why ChatGPT, Midjourney, and other technologies are just a drop in the ocean compared to what's coming.  How individuals and businesses are only scratching the surface of AI's full potential. The ways in which using AI can make you a better parent. Some of my favorite moments of the conversation: The impact AI will have on parenting. How infinite intelligence is different from infinite information. Why now's the time for bold moves with AI. Simple ways that ChapGPT and AI can be used in your business. How YouTube is the greatest resource for learning about AI. Using AI and printers to make our own food? Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/384 Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you're ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review

This will be a 7-part series where I'll be asking them about their lives as Dads and we'll talk about what their experiences have been like so far in our amazing group of family men with businesses, not businessmen with families. I hope you'll check out these conversations with some badass members of our community each week. And don't be afraid to share these episodes with your friends and let us know your thoughts along the way! For anyone that isn't already a Front Row Dads member, you can sign up right here: Join The Brotherhood! Here's what you need to know about today's guest, Eric Farewell. Kasim is husband to Suzanne and father to Sammy (7) and Ronan (5). He's also the founder and CEO of Solutions 8, one of the world's top-ranked Google Ads agencies. He was the very first Traffic Coach for DigitalMarketer.com's ELITE coaching program, created the official Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world).  Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Book Authority featured his book, The 7 Critical Principles of Effective Digital Marketing, as one of the Top 100 Digital Marketing Books of All Time. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and regularly speaks at global marketing conferences. Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you're ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review

“You can't just build a system and think it's going to magically make things happen in your business… you have to actually use it.” This week, Parker chats with Molly Mahoney about her financial journey. Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. Her Children's book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence and joy. When she's not helping her clients attract a flood of leads, you can find her singing jazz with her bass-playing husband or teaching her kids #stand4joy from their home in California. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Follow us on Instagram: https://www.instagram.com/evolvedfinance/ To learn more about Molly and her business: Follow her on Instagram: https://www.instagram.com/thepreparedperformer/ Like The Prepared Performer on Facebook: https://www.facebook.com/ThePreparedPerformer/ Subscribe to her YouTube channel: https://www.youtube.com/thepreparedperformer Molly's Free Social Media Engagement Guide: https://molly.live/parker

Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We're excited to share an interview with Alex Cattoni, the founder of Copy Posse and one of the leading voices in online direct response copywriting.  Last year, she won the prestigious Digital Marketer of the Year award at Traffic & Conversion Summit, and she educates a quarter million subscribers on YouTube with her weekly copywriting lessons.  In this episode, Alex shares insights from her journey from customer success intern to freelancer to entrepreneur. She shares her perspective on the role of AI in copywriting and discusses how to write effective emails that get readers to become customers.  Show notes and transcripts for this episode

Find the bright side in any situation. Just say FFTT! Molly Mahoney aims to teach individuals of all ages to celebrate their unique sense of awesomeness, and to live a life of confidence and joy. Listen as she shares her experiences and advice for a more positive outlook in every obstacle you face. Tune in to this episode: Be A Stand For Joy with Molly Mahoney Key points covered in this episode: ✔️ Finding the good is a choice. Molly's stewardship for joy is a form of activism that chooses love even in the face of adversity and pain and recognizes the lesson in any life experience. ✔️ Follow the FFTT method. Face the problem. Feel the emotions it brings up. Twist it to turn it into a positive. Thank the experience for the lesson it was trying to teach you. ✔️ Showing up in person creates the biggest impact. Meet other like-minded people but don't forget to also take time to recharge. Don't say yes to everything. ✔️ Practice time-blocking. Set aside time for value creation and me-time. Have different calendars for every aspect of your life, such as self-care, learning, and work. ✔️ Use the bummer to find a solution. The most difficult times give us the greatest gifts. Make it an opportunity to put into place a supportive system. ✔️ No toxic positivity. The key is to be intentional about it. ————————————— Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. Links: Website: https://thepreparedperformer.com Facebook: https://facebook.com/thepreparedperformer Instagram: https://instagram.com/thepreparedperformer TikTok: https://www.tiktok.com/@thepreparedperformer Free gift: Learn how to do Molly's FFTT process here:  https://www.thepreparedperformer.com/whats-imposter-syndrome-got-to-do-with-your-success/ ————————————— ★★★ About Marie-Elizabeth Mali ★★★ Marie-Elizabeth is the founder and CEO of Relationship Alchemy®, where she guides soulful professional women in personal and relationship transformation, so they can have more love and connection at home and a greater impact in the world. ★ TAKE THE RELATIONSHIP ALCHEMY ASSESSMENT ★ The relationship you desire is possible! Click here to discover what missing pieces are stopping you from having the passion and connection you desire. Partnered: https://relationshipalchemyassessment.com Single: https://relationshipalchemysinglesassessment.com ★ SEXY, WEALTHY, LOVING AND WISE FACEBOOK GROUP (WOMEN) ★ Join for more tips, Q&A, connection, and community: https://facebook.com/groups/relationshipalchemyfree. ★ COACHING ★ Want to work with Marie-Elizabeth to have a relationship and life that truly lights you up? Serious inquiries only please. We're accepting applications to work with Marie-Elizabeth. Apply here and book a call: http://relationshipalchemy.com/catalyze-love. ツ CONNECT WITH ME ツ Sexy, Wealthy, Loving and Wise Free Facebook Group (women only): https://facebook.com/groups/relationshipalchemyfree Facebook: https://facebook.com/relationshipalchemymem Instagram: https://instagram.com/relationshipalchemymem LinkedIn: https://linkedin/in/relationshipalchemymem As the founder and CEO of Relationship Alchemy®, two-time TEDx Speaker, and host of the Relationship Alchemy podcast, Marie-Elizabeth Mali helps women communicate more effectively and transform patterns of thinking and behavior that get in the way of love, connection, and success in relationships and business. Drawing on her Master's degree in Traditional Chinese Medicine and over 20 years of working with clients, she teaches people how to show up as authentic leaders in their relationships and work instead of twisting themselves to fit in. Marie-Elizabeth's work has been featured in Thrive Global, SWAAY, and Forbes. She is also a philanthropist and published author with an MFA in Poetry from Sarah Lawrence College, and an underwater photographer who has a thing for sharks. Learn more at https://relationshipalchemy.com.

This is an incredible episode you DON'T want to miss. My first week at Content at Scale, diving deep into the world of AI-assisted content production, has officially blown my own mind – and we're gunning for some big stages in big places this year so I can reveal what I'm seeing firsthand and blow minds on a big scale.   It's utterly-beyond-words for me to be supported by a team and a CEO like the team and CEO at Content at Scale, who allow me to do my best work and the complete and total freedom of top-notch resources to do it. From video production to visual design and AIO writers, it's a team that rivals my own at Content Hacker – except I simply stay in the middle of content strategy and production, and never have to jump around. This is bringing me an unusual, unexpected peace of mind to be able to do things that scare me, like pitch to speak at Traffic & Conversion Summit this year (with 10,000 in attendance). But, there was also a sort of mental depression I went through, which I also cover in this episode – including how I got my full joy back.   In the last few minutes of this episode, I reveal a particularly incredible word I received during prayer and quiet time that is fueling every step of my path forward in unbelievable, almost unspeakable ways. I believe in the power of following your path. I believe in the power of following your passion. And if you hear these last few minutes, your mind will be blown, too, at what simply following that path means for you and even your entire legacy and family.   Listen in – this is one of the most important episodes I've ever recorded.   * The story of my pivot: https://contenthacker.com/thestory * Learn about Content at Scale: https://contenthacker.com/ai/ * See all podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

Perry Belcher is an investor, direct response marketer, and serial entrepreneur who has built multiple startups throughout his career. Most notably, he Co-Founded Digital Marketer with Ryan Deiss, a digital marketing training company that coaches over 300,000 students and hosts the largest marketing event in North America, Traffic & Conversion Summit. In this episode, Perry shares audience-monetization tactics from his rollercoaster entrepreneurship journey. At age 20, he owned 42 retail stores before going bankrupt at age 22. Soon after, he rebounded to doing $3-4 million a month before having his assets seized by the State of Tennessee. Finally, Perry used the “Randolph Hearst” model to build and scale his digital marketing business. You'll learn multiple strategies for creating income streams from your existing audience, how creating a specific customer avatar can lead to unexpected revenue opportunities, and how you can use “dead” traffic to create beneficial business relationships. Key Takeaways with Perry Belcher Maximizing LTV of your audience by building a specific customer avatar. How to cross-sell your existing audience by using the “Randolph Hearst” model. Evaluating and pursuing other ventures when your main business is doing well. How Perry changed his sales strategy to win more customers amidst a recession. Why is the U.S. tax structure favorable for entrepreneurs? Determining when it's time to add additional offers outside of your core product. Multiple ways to monetize your audience lists. Using referrals to provide value and foster mutually beneficial business relationships. How one of Perry's Funnel Hacking students became a millionaire from a one-location pooper scooper business. The evolution of the digital payment space and how different generations prefer different payment methods. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Ryan Deiss has founded dozens of companies and had multiple 8-figure exits. He created a name for himself in the marketing world through startups like DigitalMarkerter.com, War Room, and Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. In this episode, we talk about hiring salespeople that are the right match for your ideal customers, the importance of building a sales process that doesn't rely exclusively on rockstar sales reps, and why building a brand and marketing are critical to scaling up. We also dig into Ryan's latest company, Scalable, which helps entrepreneurs build operating systems to scale their businesses without sacrificing freedom. You'll learn all about Ryan's process mapping framework, an approach to document and visualize how your company creates value from start to finish, so it can ultimately run without you. Key Takeaways with Ryan Deiss The biggest mistakes Ryan made when he started to serve enterprise-level clients. Why your approach to hiring and sales needs to change depending on who you're targeting (B2C vs. B2B). Slow to hire, quick to fire OR quick to hire, quick to fire? Important considerations you should be thinking about as you build your sales team. Reasons why you shouldn't rely too heavily on rockstar salespeople to scale your business. Business process mapping to visualize how your company creates value from start to finish. The million-dollar napkin that allowed Ryan to escape bankruptcy and scale his company. The 7 levels to scaling a business that Ryan's company teaches entrepreneurs. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small, and spanning a diverse list of disciplines. They've included R/GA, OMD, Havas Media, and The VIA Agency. Jody frequently speaks at leading industry events around the world such as Traffic & Conversion Summit, INBOUND, the ICA's Agency Transformation Summit, The Drum's Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development program. Her book, A Small Agency's Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.com. What you will learn about in this episode: How to create an environment for winning How to build a program for biz dev growth that aligns with the ground we claim What are the best ways to go from abstract to tactical in biz dev How to become equipped with a strong story for our right-fit clients Why it's beneficial to get in touch with vulnerabilities 8 practical steps to eliminate feast or famine in biz dev Resources: Website: www.thesuttercompany.com LinkedIn: https://www.linkedin.com/in/jodysutter/ https://www.linkedin.com/company/the-sutter-company Facebook: https://www.facebook.com/TheSutterCompany/ Twitter: https://twitter.com/jodysutter

Kasim Aslam is the founder and CEO of Solutions 8, one of the world's top-ranked Google ad agencies. He is also the traffic coach for Digital Marketer's Elite Coaching Program and was hand-selected to help create their new paid traffic certification. He's also the co-host of “Perpetual Traffic,” one of the top marketing podcasts in the world. He's the go-to person in Google ads, recognized by the Arizona Interactive Marketing Association as Person of the Year. His book, “The 7 Critical Principles of Effective Digital Marketing,” was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. Kasim speaks regularly at marketing conferences around the globe. Listen in for some great takeaways about Kasim's entrepreneurial journey and how to drive traffic and opportunities for your business using Google ads.  You will want to hear this episode if you are interested in... How Kasim got where he is today [2:54]  How Kasim found success with Google Ads [5:14]  Kasim's advice for a digital marketing strategy [7:05]  What you need to know about customer acquisition cost [11:25]  Why Kasim's customer life cycles are so short [13:33] How you can counteract "privacy-first" initiatives [17:23] Should you spend your money on Google or YouTube? [22:42]  How Solutions 8 stayed relevant during the pandemic [24:20]  What does the future of paid traffic look like? [25:42] Don't let privacy-first initiatives scare you [28:23]  What's up next for Kasim Asham, the next big thing? [30:29] What brought Kasim joy and put him in the mindset for success [31:36]  Resources & People Mentioned The 7 Critical Principles of Effective Digital Marketing The Paid Traffic Mastery Course Performance Max Google Campaigns Tom Breeze Aleric Heck Connect with Kasim Aslam The website On Twitter On Linkedin On Facebook On YouTube Bio Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington. Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Connect With Mitlin Financial podcast(at)MitlinFinancial.com - email us with your suggestions for topics or guests https://mitlinfinancial.com  Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Subscribe to Mitlin Money Mindset™ on Apple Podcasts, Spotify, Google Podcasts

Few people understand Facebook Advertising and Direct Response Marketing like Molly Pittman. You've probably seen Molly on stage at events like Traffic & Conversion Summit or Social Media Marketing World or you've seen her and Ezra Firestone create amazing content through Smart Marketer. In this episode we dive into a subject that is often glossed over - creating great offers and building acquisition funnels. Without a great offer, your ad efforts will fall short. And great offers aren't just about discounting.  It's the perfect subject to help you win in a privacy-first online world.  Here's what we cover: How Smart Marketer and BOOM are building and launching new acquisition funnels every month. How to test offers via email before investing in ad dollars. What metrics we should pay attention to in a post iOS 14 world. 3 ways to get more testimonials. What is likely to change in the future and what most likely won't. 

Jennifer Hudye is the founder of Vision Driven Ventures—a group of companies and collaborations focusing on helping entrepreneurs clarify and communicate the vision and message they're here to bring to the world, inspiring people to take action. The brands include Conscious Copy & Co. (Founder), VividVision.com (Partner), and Vision Amplifier (Co-Founder). She's also a frequent guest speaker at top entrepreneurial events including Genius Network Annual Event, Entrepreneur's Organization (EO), Traffic & Conversion Summit, TEDx, and War Room. Past clients include household names like Tony Robbins, Strategic Coach, Joe Polish, Bulletproof Coffee, Brendon Burchard, and many other noteworthy experts. She guides top leaders through the same principles and tools that helped her quickly build Conscious Copy & Co, the top messaging/copywriting company in the online business space. Jennifer and her team have helped over 400+ companies 1:1 through the Vivid Vision® process where she's partnered with Cameron Herold to help founders and CEOs clarify and communicate their 3-year vision so they can attract top talent, align their team, create key partners and vendors, and stay focused and motivated. Many of their clients are 7, 8, and 9 figure companies, including brands like Clickbank, Organifi, Bookkeepers.com, Fulfillment.com, and Hapbee. Jennifer grew up in a family of entrepreneurs, starting her first company at the age of 13 alongside her sister and two cousins… and sold two companies for 6 and 7 figures by the age of 19. You can say entrepreneurship is in her blood, and it's why she's so committed to helping entrepreneurs connect, communicate, and bring forth their vision into the world. VividVisionMindMap.com VividVisionRetreat.com 

Kasim is the founder and CEO of Solutions 8, one of the world's top ranked Google Ads agencies. He's the Traffic Coach for DigitalMarketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). Recipient of the Arizona Interactive Marketing Association's 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington.

Could acquisition be the answer to your business needs? On this episode of the Making Bank podcast, Roland Frasier talks about his entrepreneurial influences, acquisition and accomplishment, and advice for starting new business practices. Roland is an entrepreneur with a passion for business. He began his career in real estate, and soon his business practices evolved, leading him to bigger and better entrepreneurial success. Roland has a history of building, buying, and selling businesses in e-commerce, e-learning, SaaS, and real estate. He is currently the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide. Additionally, he has a virtual course called “The Epic Challenge,” where he teaches his methods for entrepreneurial achievement. Listen to Josh and Roland discuss acquisition and accomplishment: Starting in Entrepreneurship (5:17) Roland explains how he got his start as an entrepreneur and credits his father's tax attorney profession and entrepreneurial practices as motivators. Roland was inspired by his father's business connections and wanted to grow up and become a successful entrepreneur like them. Roland's Influences (7:10) In his youth, Roland displayed entrepreneurial behaviors to support his band and make money as a teenager. He discusses Robert G. Allen's book “Nothing Down” and how its concepts fascinated him at a young age and inspired him to get his real estate license at age 18. Since then, he has been evolving in his practices and experiencing business success. The Epic Challenge (11:43) Dale and Roland chat about Roland's new virtual course called “The Epic Challenge,” where he teaches participants how to gain entrepreneurial achievement. Accomplishment Through Acquisition (12:37) It is Roland's belief that acquisition can help you accomplish anything. He explains that there are seven different reasons one may have for desiring a change in their business and how these seven primary business needs can be solved through acquisition. The Acquisition Wheel (16:30) Roland expands upon his ideas regarding acquisition in business and the seven categories he refers to as the “Acquisition Wheel.” Using the “Making Bank Podcast” as an example, he describes the different categories and subcategories for acquisition, as well as his methods for using this practice to his advantage. Scaling Your Business (25:28) One of the most common challenges entrepreneurs face is determining how to scale their businesses. Roland elaborates on this challenge and how his acquisition strategies can apply. Additionally, he explains the importance of mindset for overcoming challenges in business. Overcoming Fear of New Business Practices (29:55) Roland chats about the acquisition process and how people are scared of potential risks when taking on new or unfamiliar business practices. He explains how starting something new like acquisition will seem difficult the first time, but the process becomes easier by starting small and gaining experience. Links mentioned: Making Bank - Website Nothing Down by Robert G. Allen - Amazon Roland Frasier - Website Roland Frasier - LinkedIn

Could acquisition be the answer to your business needs?   On this episode of the Making Bank podcast, Roland Frasier talks about his entrepreneurial influences, acquisition and accomplishment, and advice for starting new business practices. Roland is an entrepreneur with a passion for business. He began his career in real estate, and soon his business practices evolved, leading him to bigger and better entrepreneurial success.   Roland has a history of building, buying, and selling businesses in e-commerce, e-learning, SaaS, and real estate. He is currently the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide. Additionally, he has a virtual course called “The Epic Challenge,” where he teaches his methods for entrepreneurial achievement. Listen to Josh and Roland discuss acquisition and accomplishment: Starting in Entrepreneurship (5:17) Roland explains how he got his start as an entrepreneur and credits his father's tax attorney profession and entrepreneurial practices as motivators. Roland was inspired by his father's business connections and wanted to grow up and become a successful entrepreneur like them. Roland's Influences (7:10) In his youth, Roland displayed entrepreneurial behaviors to support his band and make money as a teenager. He discusses Robert G. Allen's book “Nothing Down” and how its concepts fascinated him at a young age and inspired him to get his real estate license at age 18. Since then, he has been evolving in his practices and experiencing business success. The Epic Challenge (11:43) Dale and Roland chat about Roland's new virtual course called “The Epic Challenge,” where he teaches participants how to gain entrepreneurial achievement. Accomplishment Through Acquisition (12:37) It is Roland's belief that acquisition can help you accomplish anything. He explains that there are seven different reasons one may have for desiring a change in their business and how these seven primary business needs can be solved through acquisition. The Acquisition Wheel (16:30) Roland expands upon his ideas regarding acquisition in business and the seven categories he refers to as the “Acquisition Wheel.” Using the “Making Bank Podcast” as an example, he describes the different categories and subcategories for acquisition, as well as his methods for using this practice to his advantage. Scaling Your Business (25:28) One of the most common challenges entrepreneurs face is determining how to scale their businesses. Roland elaborates on this challenge and how his acquisition strategies can apply. Additionally, he explains the importance of mindset for overcoming challenges in business. Overcoming Fear of New Business Practices (29:55) Roland chats about the acquisition process and how people are scared of potential risks when taking on new or unfamiliar business practices. He explains how starting something new like acquisition will seem difficult the first time, but the process becomes easier by starting small and gaining experience. Links mentioned: Making Bank - Website Nothing Down by Robert G. Allen - Amazon Roland Frasier - Website Roland Frasier - LinkedIn

Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Roland's work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's). Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs.  

Lululemon founder Chip Wilson shares his hard-earned wisdom about all things business.   Host Roland Frasier sat down with Chip at Traffic & Conversion Summit 2021 to pick his brain about anything and everything that has made him successful in life—above and beyond lululemon. From his philosophy on goal-setting to reading 100 books a year to inventing barbecue shorts and dog walker pants, Chip always has plenty of opinions, both popular and unpopular.   Listen in to their brilliant rapid-fire conversation.   Why does Chip have a thing for the number 43? Chip says everyone gets glasses at 43. When people get glasses, they think, “Oh my god, I'm getting old.” Couples look at each other. Their kids are teenagers and don't need their parents anymore. “Who are we together?” they ask. “Am I married to the right person? Do I live in the right city?” Chip thinks everyone should change their name at age 43. Unless they have a really cool name like Chip.   What is Chip's philosophy on personal development and goals? Chip says people tell you “a smart goal is achievable.” But he wonders if maybe we should fail at about 50% of our goals, as part of a training program to learn how to fail in life. When he first started setting goals, it was all about him. Life now is nearly perfect for him in every way. So, in order to stimulate himself, it has to be about other people winning. He moved from everything being about him to giving with no expectation of return. The Law of Attraction kicked in, and he started attracting people who were in it for something bigger than themselves.    What are Chip's favorite business books? When Chip was 19, he was working a construction job and had an opportunity to read the top 100 books. When he was 42, he listened to the top 100 business/health books as audio books and came to the conclusion that there are a handful of books that say it all. His top three are: Good to Great (Jim Collins); 7 Habits of Highly Effective People (Stephen Covey); and Psychology of Achievement (Brian Tracy).   What does Chip mean when he talks about linguistic adaptation?  Words are always changing meaning, and we have to adapt. As far as culture goes, the term “values” is out, Chip says. “Vision” is out, and “purpose” is in. Chip took 30 terms out of those books he read, and that's what he runs his companies on. “Conditions and satisfaction.” When he's discussing a project with somebody, there's no end to the conversation unless they have conditions and satisfaction and a done-by date. “Integrity.” Integrity means I do what I say I will do when I say I will do it, and if I can't get it done, I'll go clean up my mess and reset new conditions and satisfaction. When everybody knows the terms and what they mean, then we're all on the same page.    What did Chip do as a lead magnet that was a huge success?  A lead magnet used to be called a loss leader. Roland says, if you call it a lead magnet, you can charge a lot of money to sell information about it. Chip had a lead magnet with yoga mats to get people in his lululemon stores. Yoga mats were easy to make and while other people needed to make a profit, he didn't. He owned his manufacturer. He just needed to get people in stores or online to get people to buy the clothing.    What was it like to sell lululemon? When Chip was getting ready to go public with lululemon, the board of directors said he had to divest from the manufacturing, but the manufacturing was a critical part of the vertical retail model. Boards of Directors operate out of fear of the U.S. litigation system, Chip says. They become mediocre and fail to become great. At the time, Chip had three very young boys and two older boys. He had missed a lot of his older kids' lives and didn't want to do that again. So he traded in this amazing company to be a family man.    What avatars did Chip create that became so successful? He created Ocean, a 32-year-old single professional woman, who owns a condo, is super stylish, travels, is athletic and super healthy. Ocean's male counterpart is a 37-year-old man named Duke. You reach these people by perfecting the concept of vertical retail.    The ultimate vertical business is where you make something in a factory in Vietnam, someone in Norway orders a piece, and it gets shipped right from the factory to the person. If you own your factory, your shipping, your ecommerce, your marketing, you can take all those margins instead of contracting it out.    What's the advantage of bootstrapping compared to having a lot of money? Chip started a company six years ago called Kit and Ace, cashmere you can put in the washer and dryer. He says they had too much money and threw too much at it. He bootstrapped lululemon for a long time. When you're bootstrapping, that's where the very best creative ideas come from. When you have a lot of money, there's no necessity to drive the invention.    What are some of those creative ideas that came from bootstrapping? Back in the day, he couldn't compete with Nike and Adidas with getting celebrity athletes, but he figured out that there's a level of athlete right under that not getting anything. They're the heroes in their community and have the most authenticity. Because he didn't have the money Nike did, he spent one-millionth of the money and offered free clothes to yoga instructors. They were in front of 40-50 people every day and more authentic than a rich athlete. Other past creative ideas include BBQ shorts and dogwalker pants.    If you want to find out more about Chip, check out his website. He's technically on social media, but someone else runs those accounts for him. “I don't need an extra dollar,” he says. “I don't need another friend. I'd rather be home spending time with my wife and kids.”   RESOURCES: chipwilson.com ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE  

TRAFFIC _ CONVERSION SUMMIT GARY VAYNERCHUK KEYNOTE SAN DIEGO 2016 --- Send in a voice message: https://anchor.fm/motivation-icandoit/message

TRAFFIC _ CONVERSION SUMMIT GARY VAYNERCHUK KEYNOTE SAN DIEGO 2016 --- Send in a voice message: https://anchor.fm/motivation-icandoit/message

We're back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about  how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there.   There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people.   “We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up.” - Joe Fier   “On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time.” - Matt Wolfe   Some Topics We Discussed Include:   Great advice from Dan, who gets another shoutout - Hi Dan! Matt's big success that even Joe didn't know about until just now How we made our booth the most interesting on the floor How we are to become major connectors in our space Some things we learned about running a booth, that we never knew before All the lightbulb and a-ha moments that went off, just from this one event Going from America to Norway and back!    Our Resources   Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned: Steal Our Winners Sticker Mule Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How To Build A Platform And Connect With Anyone - Justin Schenck How To Connect And Network With The Most Influential People - Gary Henderson

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.   Another great year of Traffic & Conversion Summit is in the books. In today's episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned. IN THIS EPISODE YOU'LL LEARN: Why you can no longer afford NOT to niche down  Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency” OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Matt is dropping another solo episode today, and he is going to be talking about some cool conference hacks that will help you with outreach and making connections. Live events are happening again and we just returned from the Traffic & Conversion Summit. He will be sharing some things that we learned over time about how to be the most effective at these conferences and how to get the most out of them.  He shares a few hacks about how to connect with people and build our influence around the booth. Whether it be with the speakers, attendees, or exhibitors, we really like to network with as many people as possible and do it in a way where you really build a deep connection. Once you're done, check out chats with Steve Sims that we mentioned and Michael Trainer as well for more insights into making awesome connections to propel your business. “You'll get their email and once again, you have just opened the door. You've just kicked in that reciprocation principle, you've just given them a reason to reciprocate and you've just given them a reason to remember you as well.” - Matt Wolfe   Some Topics We Discussed Include: Connecting with everyone at the event, and not just attendees Why we, as a sponsor, love connecting with other sponsors! How to connect with folks that you might think are unreachable How to use photos and videos for outreach Exporting your contacts for use in future emails How to get people onto your podcast Using the event app - this makes for easy outreach!   Our Resources Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned: ClickUp Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Make Impossible Things Happen - Steve Sims How To Connect With The Greatest Minds To Improve The World - Michael Trainer

Welcome back to Inside The Greenroom! Today you're in for a treat. Hit play to get into the mind of meeting planners who control some of the most powerful stages in the world. If you've been listening for a while you may recognize some of the names and they are back with brand new insight into how you can upgrade your speaking skills and land the right stages to spread your impact.  Join us as we speak with David Meltzer, Pedro Adao, Nicole Mixdorf, Anthony Trucks, and Deanna Rogers about their stages, what they look for when hiring speakers, and how they create unforgettable experiences through their events. This panel-style conversation is filled with information about how you can upgrade every area of your business, from nailing a stage to trying new resources and bringing your most authentic self to the audience.  Listen in as these powerhouses give key insight into their perspective of the audience and the right questions to ask when interviewing for the stage. You'll hear the best tips and practices on how to avoid bombing while you're on stage, knowing exactly where you fit within an event, and how to give the most value while also growing your business. We talk about the importance of keeping a connection with your audience and how you can generate sales without being pitchy. You do not want to miss this wealth of information that could transform your career and set you on a path that changes not just your life but those around you as well.  Here's a short recap of what we cover: From Nicole Mixdorf: Why you should ask the meeting planner about their audience.  Practical speaker tips to nail an interview Chooses speakers who can connect with the audience and are an expert in their area. From David Metzler:  What is Streamyard and how to use it How to use LinkedIn as a stage, and how to use it to break through the noise Tips to avoid bombing on stage The power of Clubhouse Understanding the power of when you are positioned on someone else's stage Credibility within the connection: People buy on emotion for logical reasons. From Pedro Adao: What he looks for in a speaker Why he joined the Stage Agency The best way to save your TIME when winning stages Pedro's biggest turn-offs when hiring speakers at his events Be humble and make it about the audience Don't make the event planner wonder why you are there! From Anthony Trucks: “When you can find something you love to do, that people love to see you do - that's the sweet spot” The biggest room in the world is the room for improvement” Dreaming bigger and the importance of listening not just hearing What he looks for in a speaker: Those who are willing to "go there"    LINKS: Connect with David Meltzer: Website: https://dmeltzer.com/office-hours-adapt-deliver-for-your-customers-with-mandy-shaw-ceo-of-b laze-pizza/  Twitter, Instagram, YouTube: @davidmeltzer  Facebook: https://www.facebook.com/davidmeltzer11/   LinkedIn: https://www.linkedin.com/in/davidmeltzer2/   Connect with Nicole Mixdorf: Website: https://balancebynature.com/author/nicole/ Connect with Anthony Trucks: Website: https://anthonytrucks.com/category/aww-shift-podcast/   Connect with Pedro Adao: Website: pedroadao.com Connect with Deanna Rogers: Website: https://scalable.co/ Connect with Blair: blair@advanceyourreach.com  Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com stageagency@advanceyourreach.com Email​: info@insidethegreenroompodcast.com   Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions!  Learn More https://elitespeakersagency.com/ Would you like to be a featured judge for our worldwide speaker competition? Sign Up Here: http://joinplatformlive.com/SpeakOffMP *restrictions do apply*   Episode Minute By Minute: 0:02 - What we cover today 0:28 - Introducing Nicole  6:22 - Transitioning into online 12:00 - Introducing David Meltzer 17:55 - The power of being on other people's stages 23:30 - How to get David's attention 28:33 - The chance to get on David's stage 29:38 - Introducing Pedro Adao 33:16 - Ho to save time and make more 39:08 - Making it clear why you were hired 44:09 - Finding the through line 45:42 - Introducing Anthony Trucks 50:50 - The beauty of communication 54:48 - Making real connections with transparency 59:01 - Building trust with consistency 1:06:58 - Backstage look with Pedro and Anthony 1:10:30 - Why you shouldn't wait 1:15:23 - How they visualize their events 1:20:35 - Talking to the decision-makers 1:24:57 - The speaker's rituals before going on stage 1:30:48 - How you can build your platform   More About David: David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. His life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE More About Nicole: Nicole Mixdorf is the Chief Wellness Officer of Balance by Nature and was recently awarded as the 'Most Influential Woman in Corporate Wellness Services USA 2020' by Acquisition INTL Magazine as part of their 2020 Global Excellence Awards. She was also awarded as a 'Top 100 Healthcare Leader in the World 2020' by the International Forum on Advancements in Healthcare. Nicole is a motivational leader who inspires people to be the absolute best that they can be. She spent over a decade working her way up the corporate ladder in a global firm, until she experienced the debilitating health consequences of a stressful work environment. After healing her body, she launched Balance by Nature in 2012 to inspire busy professionals to create more balance in their lives and thrive. More About Anthony: Anthony Trucks is a serial entrepreneur with one serious superpower. The power to shift with shifting times and help people start attaining their most ambitious desires as quickly as this month. He teaches people how to use the power of identity to achieve their dreams. Which is why he created The Shift Method. A process and a company focused on helping people close their “Identity Gaps” that are responsible for the shortfalls in their potential and lack of success. He then helps them upgrade how they operate so that the hard things become easy, which means more success in all areas of their life. It's time to Make Shift Happen. More About Pedro: Pedro Adao. He's had a number of successes on a number of fronts. He's a long-time entrepreneur, a Two-Comma Click Funnel winner and he's also the founder of the 100X Academy. In short, he's living what I'd call a “Faith-Infused Business” and we're going to talk about what it means and why it matters! More About David: DeAnna Rogers has been coordinating and directing events for 15 years. She started with smaller real estate events in the Austin area with as low as 20 attendees, and then grew to running large international events with audiences as large as 10,000. She is currently the Events Director at Digital Marketer, is responsible for one of the largest marketing events called Traffic & Conversion Summit, also known as T&C, along with other events such as WarRoom Mastermind, Certified Partner Program, and a new event called Content & Commerce Summit. DeAnna and her team produce over 30 live events around the globe a year and helps run one of the largest marketing events in the world, the Traffic & Conversion Summit.

Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not available, like communities, organic social, groups, content platforms, meetups and internal comms. Chris not only discussed WHAT dark social is, but HOW marketers can allocate resources to make sure their brand is top of mind and being discussed in dark social. 

There's a lot of buzz right now about a surprising new privacy announcement from Apple and a “new” thing called the creator economy.   Of course you can count on co-hosts Roland Frasier and Ryan Deiss to have some thoughts about it all. Summer is over, and Roland and Ryan are looking forward to getting back into the normal groove of business, which they both love. Traffic & Conversion Summit is just around the corner. These are exciting times. And, hey, if you're enjoying the podcast, take a minute to review it.   Today's episode is a virtual smorgasbord of great topics, and they start off by discussing a recent article titled “The Year that Everyone Became a Creator.” The article essentially states that we have this creator economy right now and, as a result of that, anyone and everyone can be a creator, someone who is able to scale without permission.    There's Nothing New Under the Sun Ryan says this development—individuals thinking more like businesses—is a good thing. In the past, an individual putting themselves out there was a fairly limited business model. They've shown they can monetize their own stuff, but then go beyond that and leverage investments in other businesses.   His only problem is with the terminology. This idea of a creator economy, or even creators in general, is just a rebranding of the word “entrepreneur.” It's not new. Sure, there are more opportunities right now, so we have more winners. But businesses have been doing this forever.   Like Roland says, it's a reskinned version of an age-old thing. Ryan's marketer side thinks it's brilliant to rename a category, but the teacher in him warns us not to lose the opportunity of learning from all the models we have in the past.   Roland agrees. He's a fan of reading the classics in business and finance and marketing. Like that Shakespearean assertion that there are only 7 plots in the world, all of this has been seen before. Don't go out and read all the new books on becoming a creator. It's called business.   What Goes Into Being a Business? So, to break this down, what does every business need to do? Three basic things: They've got to have something to sell.  They need a distribution channel. They've got to have monetization.   A lot of creators/influencers right now (on TikTok, etc.) are entertainers. There are no more gatekeepers. You don't have to get on the radio or TV. You still need to have something you're selling—a product or a service. Entertainment is a service. You still need distribution and monetization. And there are a lot of opportunities to cross-monetize your celebrity. A lot of people are now able to get into micro-funds, to micro-invest.   Roland and Ryan are developing a fund that will help small businesses. They'll put their own money into it and raise money as well. It's an example of creators investing in other creators and keeping small alive.   There's a great opportunity to create your own network, like they're doing with their podcast. It's just eliminated the giant infrastructure with investment. Democratization is an overused word, but it's appropriate. Don't limit your monetization. Do all the things you're doing but also make semi-passive investments in other companies. Diversify how you make money.   Is Our Privacy in Jeopardy? The host switch gears for a bit to talk about something pretty important: your privacy. Apple announced recently that, in hopes of stopping child trafficking and abuse, they're going to be scanning your personal devices for red flags. When the iOS 15 rolls out, they'll scan your personal devices and Cloud uploads to match content against prohibited content (child pornography).    On the one hand, this is very noble. On the other hand, it seems really dangerous. Apple is now protecting us from advertisers but not from the government. Red flags go to a panel at Apple—made up of humans—then on to the government for prosecution. People who abuse it could potentially use their powers for bad, take bribes to frame people.   Roland says this makes him consider leaving Apple, which would be a really difficult choice. And Ryan thinks Apple is doing this to keep from getting broken up. If they cooperate with the government, they'll probably be allowed to keep their monopoly status.   It's a surprisingly unpleasant precedent for a company that supposedly cares about your privacy. We're giving up a lot of our privacy for safety and security, but that's how dictatorships start. Roland isn't a conspiracy theorist, and he doesn't think it's in our immediate future, but as a student of history and law, he sees it as a slippery slope that many societies trip down.    Which Sales Model Is the Best? Because they don't want to end the show on a downer, Roland and Ryan move on to talking about sales models. They've been playing around with webinars recently to convert people into different programs they have at Scalable, DigitalMarketer, and the Epic Network. They've tried a few models and haven't found one that's the absolute greatest yet.    Ryan's background is marketing first. For the first two decades of his career, he got people to a website where they could learn about a product or service, click a button, give him money, and get what they want. But there are limitations to that. People will buy online up to a certain price point (usually around $2k), but if they're spending more than that, they want to talk to a real human about it—or go see it, touch it for themselves.   As they've explored the top end of the market, they've gotten more sales driven and added a sales team. They came up with a hybrid model. On one end of the spectrum, here's the link; go buy. On the other end, we've got lots of ways we can help you; no mention of a specific program or price. In the middle, we have this specific program for these specific programs; let's talk about it.   With this hybrid model, the sales cycle is longer, more consultative. And you have to consider that there's about a 20% cost increase with a sales team that does not exist with an online direct sale. But that's where they're headed, and they think it will be worth it. From this point on, their webinars will be less about getting the sale and more about driving the human-to-human conversation.

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11's Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They'll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.   Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU'LL LEARN: Why your business can't survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller's Storybrand UTM parameters   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Learn what you need to know about working with celebrities when it comes to your brand. Advertising executives refer to celebrities as trust agents. When a celebrity endorses your business, it breaks down the barrier of the cold, unknown brand and gives your customers the sense of a friend telling them it's okay.    If you know, like, and trust a celebrity, you'll buy the brand.   Speaking of brands and celebrities, it's almost time for Traffic & Conversion Summit LIVE, the largest digital marketing event in North America. This year's event is being held in San Diego, CA on September 13th-15th.    Thousands of folks come out every year to hear about the latest and greatest developments in marketing in the online space. The speakers are always phenomenal, the takeaways beyond valuable, and every year there's a really cool celebrity appearance as well.    On today's episode, Roland Frasier and Ryan Deiss have a BIG announcement about T&C.     The one and only dynamic duo of Snoop Dogg and Martha Stewart are coming to Traffic & Conversion Summit 2021!    Find out how Roland and Ryan made this magic happen—and what you need to know about working with celebrities when it comes to your brand. All on today's episode!   Making the Case for Brands Working with Celebrities   Years ago, at Traffic & Conversion 3, Roland was a new partner in the business and adamant about getting a celebrity for the event. Ryan was just as adamantly against it. “This is a stupid waste of money” were his exact words back in the day.   They went with Roland's gut, brought William Shatner to the event, and that changed everything. Shatner isn't just an actor; he's a brilliant marketer and a spokesperson for so many great brands. Just like the wildly famous mismatched pair, Martha Stewart and Snoop Dogg. They're very successful business people with a lot of expert advice to share.   So why should brands be thinking about working with celebrities? It's that whole concept of celebrities as trust agents. Why pay cool celebrities to come to T&C? Because it draws people in who might initially be skeptical. If T&C is good enough for Martha and Snoop, it's good enough for me. It takes the risk out of the equation.   It's also a signal. If T&C can get big celebrity names at their event, clearly they're legit. The brand elevation you get from that signal is off the charts. From a marketing perspective, it lowers your acquisition costs. The celebrity deals always pay for themselves.   Not to mention the amazing energy that comes when you're in the same room with a bunch of people and some cool celebrities. You can't put a price tag on that.    How To Do a Celebrity Deal   So how do you get celebrities to work with you? Obviously, you don't just go out and hit them up on Twitter. There's a process.    Do you (or anyone you know) already have a relationship with this celebrity? If you don't know them directly, you go to their agent. If it's a big celebrity, the agent won't return your call. You need a connection to their agent (a broker).   You can Google “celebrity broker Los Angeles” or go to IMDb and register for a Pro account to find the agent's information. If you don't get replies, reach out to event coordinators at places they've spoken at before.   A lot of celebrities don't have a set fee. You make a firm offer. The amount of money they command depends on their popularity at the time. Then you negotiate for weeks or months. If you're talking about a single event appearance, it won't cost you as much as endorsing a product.   How much money are we looking at? The celebrities T&C wants are asking between $100k and $800k for an appearance. Not less than $1m for the Rock, $2m for J-Lo. Celebrities on reality TV are maybe $50k to $100k. Well-known authors might be $75k.   How to Offset the Risk with Other Monetization Opportunities   There are a lot of ways to make sure these celebrity partnerships pay for themselves.    Find someone with a book coming out, and you'll get sweeter deals by doing book buys. You can also give them a piece of the event revenue (a part of the door) instead of paying the whole fee upfront. If the celebrity is selling something, you can offer them a custom advertising package for their product (like The Rock's tequila) in addition to their fee.    A lot of B-level celebs, for an endorsement of your brand, will require a $50k test budget fee to see if the thing you're doing actually works. Then you'll pay them monthly or quarterly or royalties.   If you're bringing a celebrity to an appearance, you can sell a VIP ticket that allows people to get closer to them. Front row seating. A speaker dinner. A meet and greet. Photo ops with the celeb + an opportunity to hang out in a group can be sold for $15k.   Roland and Ryan will also interview the celebrities LIVE at the event for the Business Lunch podcast. That drives a lot more listeners to the show. And they do their research and ask amazing questions. They're not overly starstruck. They play it cool.    Opportunities You Don't Want to Miss   Speaking of cool, there are some great opportunities coming up for you. Like the EPIC challenge that teaches you how to acquire businesses for little to no money out of pocket. Next challenge starts September 23. Register now!   There's also another cohort of the Scalable OS Accelerator opening up, for anyone who wants to scale their business without losing their mind. Learn how to grow and implement great operating systems into your business and get more free time back. Jump on the waitlist today!

Perry Belcher is Co-Founder of DigitalMarketer, Traffic & Conversion Summit, and the War Room Mastermind.  He's the founder of multiple businesses and is personally responsible for 100's of millions of dollars in online sales.

About This Episode: Marketer, copywriter, entrepreneur. Jennifer Hudye is the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action. Her clients have included household names like Strategic Coach, Joe Polish, JJ Virgin, Bulletproof Coffee, Brendon Burchard, Sally Hogshead, Cameron Herold, and many others. She's founded/co-founded 4 businesses, spoken at some of the industry's biggest events, including the Genius Network Annual Event, Traffic & Conversion Summit, and Digital Agency Expo. Jennifer co-led what was described as “The World's Greatest Copywriting Panel” at the Genius Network Annual Event in 2019 with legendary copywriters. Perry Belcher introduced her as “the copywriter behind the top copywriters” when she spoke at Madison Square Garden in NYC.   Find out more about Jennifer at: Jennifer's website LinkedIn Facebook Conscious copy Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/827 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books.  http://www.jeremyryanslate.com/book  

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone.  Next was my buddy, Jared Mitchell of Skincare by Alana. Joana was described as a designer who “Gets it” - who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house.  So I wanted her to come on the podcast and talk about how design and visuals impact shopping behavior. Here's a look at what we cover: The branding triad and where most businesses fall short How color can influence experience and results…and a truly mind-blowing laundry detergent user experience that illustrates this beautifully.  How we're wired to make assumptions at the subconscious level about whether something is expensive or cheap, quality or shoddy…all within in seconds.  You need to incorporate this for your products! How your product packaging should engage all of the senses.   How to make your copy more visually appealing Joana's 5-Step Process that every brand should go through for better performance.   Plus more!

As a marketer, it doesn't happen often that you share a room with people from every industry, vertical, and corner of the globe who have been in your shoes, who have faced the same problems you have, and who have overcome the same obstacles. If you are invested and interested in digital marketing, then there is one event that will give you the opportunity to do exactly that. Traffic and Conversion Summit in San Diego is the single largest event for marketers in the US. With 5,500+ attendees every year, it is the place to be for learning, sharing, networking, and recruiting. In fact, next year the event promises to be even bigger with nearly 8,000 people attending, which is also why the Agora companies have decided to sign on as a major partner for Traffic and Conversion Summit 2019. To get the lowdown on why this is an event that cannot be missed, tune into this month's The Big Idea podcast, where Brian York and Grant Perry highlight the benefits of attending Traffic and Conversion Summit 2019.

Ben Adkins is a Licensed Chiropractic Physician and the Founder of Closers Cafe. Ben grew his Chiropractic Practice using Facebook marketing and then went on to help other local businesses do the same with his agency. Ben created the Closers Café blog and mastermind when he realized that other local businesses around the globe also need effective marketing.  Closers Cafe is a resource for those who are looking to build their own Facebook ad agency, so they can help their community thrive.  Ben has been a highlighted keynote speaker at conferences all over the country including the ASK Method with Ryan Levesque, Traffic & Conversion Summit and Social Media Marketing World.   During This Show We Discuss… The easiest way to get your first customer quickly from Facebook ads The easiest and fastest way to scale to get more customers Whether you should just start on Facebook, or advertise on Instagram as well The best way to choose the right content for a Facebook ad The types of images that work best with Facebook ads Whether static images or video work best with Facebook ads The type of costs there are to get a lead on Facebook What is most important when choosing which guide to give away to attract new leads What is most important to be on your landing page to get them to opt in The types of things that should be on your exit page once they do opt in How important it is to find a small offer for leads to buy on your exit page How important having a sales funnel is to converting leads into sales How you can build an effective sales funnel The core components of a great funnel The actions within a funnel that someone should take for a sales person to get involved How to get referrals and testimonials And much more...

Show Notes In this talk at Traffic & Conversion Summit 2018 in San Diego Ryan talks about how to build a REAL brand that is SELLABLE... how to create a company that "old money" would like to buy from you for a big exit some day. It's filled with actionable advice that you can implement right now. Here are some of the key takeaways:   You can turn any marketing stream into a physical products brand Do you know how to build an audience of tens of thousands? If you do, even if you don't sell physical products right now, you can launch a line of three or four of them and sell them to people who you already know are interested. People will always buy stuff The market may change in many ways, but one thing always stays the same: people will always need to buy physical products to meet their daily needs. There will always be demand for that. That alone creates a huge incentive to get into the physical products market.. Make and brand stuff that speaks to people If you come up with a unique idea for a product that really embodies the values of your target market, they will adore you. Not only will they buy your stuff, they will tell everyone they know who might be interested to buy your stuff. You'll see a multiplicative growth in revenue.   It was great hearing Ryan's talk!   Key takeaways: You can turn any marketing stream into a physical products brand People will always buy stuff, and Make and brand stuff that speaks to people   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter

When you talk to eCommerce merchants about the Google Display Network (GDN) or display ads, in general, they usually fall into one of 3 camps: 1. They feel it's only effective as a remarketing vehicle. 2. They feel like people are more likely to get struck by lightening than click a display ad (had a guy say that to me once). 3. They're intrigued but apprehensive because they've heard so many display campaign horror stories.   I've always been in camp 3.  Very intrigued and knowing it could work, but also knowing that the road to success with display ads (outside of remarketing) is more than a little bit tricky.     I first met Mike when we both spoke at Traffic & Conversion Summit in San Diego this March.  Mike has officially cracked the code for creating profitable GDN campaigns.  He is the co-author of The Ultimate Guide to AdWords and the owner of AgencySavvy.com.  He's been actively managing AdWords campaigns since 2004.  Mike is the real deal as you will soon witness.  This podcast reveals the method behind the madness that produces GDN campaigns that work and scale.  

With two very special guests, marketing experts Doug Wellens and Kevin Davis, we will discuss 3 fantastic takeaways from the Traffic & Conversion Summit that your BUSINESS needs to focus on RIGHT NOW! What is the Traffic and Conversion Summit? The summit is put on by DigitalMarketer.com Ryan Diess and Perry Belcher. It is the largest and BEST marketing event you've never heard of.  THE 3 TAKEAWAYS FROM THE SUMMIT:    #1 Conversion Optimization. You have to have a converting product first before any trafficking strategy will work.    #2  Messenger Bot    #3  No longer business to business interaction, but human to human   Get Alerts at thevideospot.net/podcast Big Takeaways for Business Owners from the Traffic and Conversion Summit #tcs2017 Thanks for listening. We would love to know your thoughts on these takeaways, leave your comments below. And if you enjoyed this podcast please share it.

The post Episode #108 – T&C — The Strategy Behind The Booth appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How we used our booth at Traffic and Conversion Summit to grow our list, brand and following, using t-shirts, girls and a helicopter…? On today's episode Russell talks about the Traffic Conversion Summit and why Clickfunnels did a booth, and some of the challenges that came with it. Here are some fun stuff to listen for in this episode: How Russell made a crappy booth in a crappy location into an awesome booth in a much better location. How Russell was able to get a bunch of people wearing his t-shirts and make his booth memorable. And some other challenges they encountered and how they overcame them. Listen below to hear how Russell and Clickfunnels made thier name stand out at the Traffic Conversion Summit. --------------------------------------------------------------------------------- Thank you for reading Episode #108 – T&C — The Strategy Behind The Booth, originally published at DotComSecrets.com Blog.

The post Episode #53 – The REAL Secret Behind Traffic And Conversion appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... The two invisible lessons that I learned, that they didn't want me to know, while at the traffic and conversion event. --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson. Welcome to a very slushy Marketing in your Car. Today, I woke up and came outside. It's kind of raining but it's freezing cold so we have this slush all over the road. My kids were running around in their clothes before school and got soaking wet, so we've had a fun morning but now I'm heading to the office to get some work done. I'm super fired up for today for a lot of different reasons. I just want to talk to you guys today about something I saw last week which was awesome. I was very impressed with Ryan Deiss and Perry Belcher, their Traffic Conversion Summit. I just wanted to share with you guys something really cool that I learned from it. It wasn't so much the teaching. The sessions were great and everything. The reality is the bulk of what they shared was a recap of the best stuff from Perry's Secret Selling System so the content wasn't really new or anything from that side, but watching the event orchestrated was amazing. I think there's a lot of things to be learned from anyone doing any kind of event. It can be online events, offline events, anything. I don't know how much they actually sold at the event but if I was to guess, I would say probably sold anywhere from three to five million dollars from the event without anyone ever feeling like they got sold. It was really interesting, so some really cool stuff that all of us can learn from for our own businesses. One thing, if you watched the way they ran the event, there were about 2000 people there. They had a lot of different sessions and things that they were teaching but there were two core things they were selling. One was their war room which was their mastermind group. The other was their funnel consultations. War room was between $15,000 and $25,000 depending on at what level you get in. The funnel consulting was $17,000. What they did was they got up there and taught a session on tripwires for example which is a super cool concept they're talking a lot about over the last few times. At the end of the tripwire presentation, they said, “Look, if you want one of our funnel consultants to look at your funnel, run to the back, fill out an application, and we'll set up a private one-on-one meeting with you during the event to meet with one of our funnel consultants.” People run to the back and fill out the form for their funnel consultation. The next session, Frank Kern spoke about something. At the end of it, he's like, “Hey, by the way, if you want us to critique your funnel, run to the back and get your free funnel consultation.” Every single presentation for the most part was talking about their free funnel consultation. They had huge monitors in the main ballroom that show people whose turn it was to do funnel consultations. Literally, the entire three days, there were probably 60 people up on the board at any given time, saying, “You guys, report for your funnel consultation,” boom, next ones, next ones. Of the 2000 people in the room, unless they were horrible at closing, I would say they closed anywhere from 100 to 200 people in their $17,000 consult package. Again, that's between 1.7 and three million bucks. As I started thinking about that, in my business, can I do a lot more cool free stuff where I'm just giving, teaching, and showing stuff for free, and at the end, “Hey, if you want me to look at your stuff,