POPULARITY
Wouldn't you love to have a confidential chat with a copywriter working at the highest levels of our business? Well, we can't provide the confidential part. This IS a podcast, after all, not a Signal chat. But today's guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part. Cain's client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples. His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels. And we got him to come on to tell us what he's noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket. But I wouldn't think of asking Cain a thing until I first reminded you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Here's what we asked him: 1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet? 2. How did you get started in copywriting, and how did you end up where you are now? 3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters? 4. What's going on these days with long-form VSLs? 5. What are some modern sales formats that are working better than old-school long-form VSLs? 6. What are some simple testing strategies copywriters and marketers are using successfully? 7. Where do you see direct-response copywriting heading in 2025? To contact Cain: cain@cainsmith.com Download.
Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!
Welcome to another episode of How I Discovered My Gift with yours truly, David D. Simons. I am honored and delightedand my excited is excitedfor this interview with the Godfather of Marketing, Rich Schefren. Were talking real history here, folks. Rich is the renowned entrepreneur and business strategist who took Agora Financial from 220 million to 1.25 billion in just one year, invented the automated webinar, popularized the VSL, created the lead magnet concept, and was the very first business coach online. Thats rightwere talking about the guy who coached Russell Brunson, Mike Filsaime, Ryan Deiss, Todd Brown, Frank Kern, and so many more.In this conversation, well explore everything from Richs childhoodyes, that includes running with the mafia back in high schoolto how he pinpointed his unique gifts and turned them into unstoppable fuel for success. As Rich says, I wasnt really sure what my gifts were when I was younger but those early experiences set me up for who I am today.So, settle in, grab your favorite note-taking tool, and get ready for a deep dive into gift discovery, business wisdom, and the game-changing insights that propelled Rich to legendary status in the marketing world. Youre in for a treat!
How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?).
For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.” That happened in Chicago in the early 1900s. Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it's time to update the definition. Donnie is our returning champion. He was on a couple months ago to talk about his great new book, Subject Line Science. But this time, he's got a new idea that may stop you in your tracks. Donnie knows whereof he speaks. He has generated over $130 million in sales for his clients, which include Agora Financial, Dan Kennedy's GKIC and Early to Rise. And he has shared the stage with copy legends like Parris Lampropolous, Clayton Makepeace and the other David, David Deutsch. We take a deep dive into Donnie's stunning new idea today. Donnie's Book, Subject Line Science: https://www.amazon.com/dp/B0CPRRS2LKDownload.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Naresh Vissa as they chat about podcasting, why it's important for your business and some tips to get listeners and generate revenue. Naresh Vissa is the Founder & CEO of Krish Media & Marketing, a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of "Fifty Shades of Marketing: Whip Your Business into Shape & Dominate Your Competition," "Podcastnomics: The Book of Podcasting... To Make You Millions," "The New PR: 21st Century Public Relations Strategies & Resources... To Reach Millions," "Trumpbook: How Digital Liberals Silenced a Nation into Making America Hate Again," and the new book "From Nobody To Bestselling Author! How To Write, Publish & Market Your Book." He is the co-host of The Work From Home Show.
When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don't deal with is, how does your subject line affect the number of sales you ultimately make? Our guest today, returning champion Donnie Bryant, has spent a lot of time thinking about these questions—and a lot of time rigorously testing different approaches to come up with some definitive answers. Donnie has written a great new book, “Subject Line Science,” which we'll talk about today. To refresh your memory, since it's been three years since Donnie was on the show, Donnie has generated over $130 million for his clients, which include Agora Financial, Dan Kennedy's GKIC and Early to Rise. He's shared the stage with copy legends like Parris Lampropoulos, Clayton Makepeace and the other David, David Deutsch. Today Donnie is going to zero-in on his current focus, which is email subject lines. I've read his book and you should too—I've learned a lot. But even before you see his book, you're going to learn plenty on the show today. Get Donnie's book here: https://subjectlinescience.com/ Download.
The boys are joined by Naresh Vissa to discuss a multitude of political and social topics. Naresh Vissa is the #1 Bestselling author of TRUMPBOOK: How Digital Liberals Silenced A Nation Into Making America Hate Again, Founder & CEO of Krish Media & Marketing, Host of The Work From Home Show. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, and FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. For more on Naresh Vissa, check out the links below! www.NareshVissa.comwww.KrishMediaMarketing.comwww.WorkFromHomeShow.com
Christopher Mayer (Author of 100-Baggers) - How Do You Know? A Guide to Clear Thinking About Wall Street, Investing and Life & Dear Fellow Time-Binder: Letters on General Semantics. I'm always excited to have Chris on the show, it's his second appearance, and we had as much fun, if not more, as last time. Christopher Mayer is the founder of Woodlock House Family Capital and author of several books, including 100 Baggers. Before starting Woodlock House (which went live in January 2019), Mayer worked with Bonner & Partners and the Bonner family office. He was the editor of Capital & Crisis, published by Agora Financial from 2004-2015. He was a corporate banker from 1994-2004 and graduated magna cum laude with a degree in finance from the University of Maryland. He also has an MBA from the same institution. He is the author of Invest Like A Dealmaker: Secrets of a Former Banking Insider (2008), World Right Side Up: Investing Across Six Continents (2012), 100 Baggers: Stocks that Return 100-to-1 and How to Find Them (2015) and How Do You Know? A Guide to Thinking Clearly About Wall Street, Investing and Life (2018). Dear Fellow Time-Binder: Letters on General Semantics. Today we focus on the last two books. Today: • We discussed Alfred Korzybski's concept of time-binding and its implications for human learning. • Chris emphasized understanding the limits of our knowledge as a form of wisdom. • We explored tools for effective transmission and retention of knowledge. • Chris talked about oversimplifying cause and effect and our tendency to use abstractions. • We discussed the idea of structural differential and its importance in interpreting reality. • Chris shared his perspective on how labels can influence investing decisions. • We delved into the differences between facts and inferences. • We discussed thought-provoking ideas like 1+1 not always equalling 2 and the possibility of rewriting history. • Chris introduced the concept of delayed reaction. • We discussed the need for a nuanced view of the world, moving beyond binary perspectives taught in school. • We talked about the binary view of success and failure, advocating for a more nuanced perspective. • We discussed misguided certainty and the problems it can cause. • Chris proposed Wendell Johnson's set of questions as a starting point for those new to semantics. • We left the best for last, and concluded by discussing the illusion of contentment tied to wealth accumulation ---- Crisis Investing: 100 Essays - My new book. To get regular updates and bonus content, please sign-up for my substack: https://bogumilbaranowski.substack.com/ Follow me on Twitter: https://twitter.com/bogumil_nyc Learn more about Bogumil Baranowski Learn more about Sicart Associates, LLC. NEVER INVESTMENT ADVICE. IMPORTANT: As a reminder, the remarks in this interview represent the views, opinions, and experiences of the participants and are based upon information they believe to be reliable; however, Sicart Associates nor I have independently verified all such remarks. The content of this podcast is for general, informational purposes, and so are the opinions of members of Sicart Associates, a registered investment adviser, and guests of the show. This podcast does not constitute a recommendation to buy or sell any specific security or financial instruments or provide investment advice or service. Past performance is not indicative of future results. More information on Sicart Associates is available via its Form ADV disclosure documents available adviserinfo.sec.gov --- Send in a voice message: https://podcasters.spotify.com/pod/show/talking-billions/message
This week's edition of Flashback Friday is from episode 425 published last 13 October 2014. On today's Creating Wealth Show, host Jason Hartman talks to financial maven and author, Bill Bonner, about his new book, Hormegeddon, how to create money out of thin air, the situation in Japan and whether you really can have too much of a good thing. Bill's company, Agora Financial, is a leading marketplace for advice and talking points about everything to do with investing so he's perfectly placed to assist those looking to increase their investment prowess. Ahead of the interview, Jason addresses the Elon Musk announcement of semi-autonomous cars and their inevitably disruptive impact on everything – including real estate. Key Takeaways: – The title for Bill Bonner's latest book, Hormegeddon, comes from the term for specific biological experiments which went awry: hormesis. – With many of these things they can start out as beneficial but the more you use them, the more issues arise. – The notion of creating money is so difficult for even experts to understand – how can real money be created from absolutely nothing? From thin air? – The trade of the decade assessment is not a prediction; it's all about analysing what's up and what's down. – The situation that Japan is currently in is terrible, and it doesn't look to be improving in the immediate future. – Indeed, there's every possibility that the US could follow suit and end up in a similar situation to Japan, especially with ever-increasing Chinese trade agreements using Chinese currency clauses. – One potential option could be ‘direct monetary funding' which is the act of giving money, rather than lending it, in an attempt to bring the economy back up by consumer spending. – If you borrow money long-term for real estate purposes and it's on a low-rate basis, inflation can eventually come along and pay off your debt for you. – Too much of a good thing is only too much. We view security as a good thing, but consider the money the Germans were spending on their own security during the war and that just can't be justifiable. – Declining marginal utility is where you invest too much into one thing and it all backfires. – Decades ago, the huge houses used to be owned by people who made things and had a real role in society and manufacturing; now they're just owned by hedge-fund guys. – With all of the technological advances now occurring, this is an amazing time to be alive. – Agora exists as a marketplace to collect together everyone's questions and answers about investing because no one knows who's going to have the right answer. – For more information, head to www.AgoraFinancial.com or for an entertaining read, check out www.DailyReckoning.com Tweetables We spent 200,000 developing our sentiments and our bodies as humans, but now we're so unequipped to deal with quantitative easing. Empires get to impose their currency, but over time, they lose that ability – the dollar could seriously fall. Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class: Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com
In this episode, we are joined by JB Brown, a business consultant who understands that businesses are about the who. JB has the skill set and experience to take you from $5-15 million to $100-200 million. He has sold over a billion dollars in products and services, brokered over $200 million in businesses, and continues to provide valuable consultation to hundreds of companies across various sectors – companies such as Boston Scientific, Intuitive Surgical, and Agora Financial. As a sought-after keynote speaker, JB appears regularly on news programs, television shows, and podcasts, speaking on everything from business growth strategies, to buying and selling businesses, financial trends, and conflict resolution. Tune in to learn more!
Welcome once again to The Million Dollar Relationships podcast! Today, we are discussing the value of building genuine relationships with Jimmy Parent. Jimmy is a seasoned expert in marketing, sales, and advertising, with over a decade of experience in the field. He is also renowned for his ability to create engaging and humorous advertisements that resonate with audiences. Combining his marketing prowess and comedic talent, he has become a leader in the industry, and his track record of success has benefited numerous clients. In this episode, Jimmy shares his philosophy on building genuine friendships and leveraging relationships for entrepreneurship success. Jimmy emphasizes making an impression and being memorable, not just who you know. He got his start in copywriting through Kevin Rogers, leading to opportunities with Agora Financial and Orla in venture capital. Jimmy shares insights on creating entertaining advertising and building customer relationships through authenticity. He became an expert in mold solutions, earning up to $20k/month through direct response marketing. His story highlights perseverance, learning from others, and organic connections before pursuing business. So, sit back, relax, and join us as we dive into this fascinating conversation with Jimmy Parent! [00:02 - 12:24] How Networking Led to Success in Business · Jimmy shares his background in copywriting and how he combines humor with sales · They discuss the importance of networking and making genuine connections · Jimmy emphasizes the value of being known by others rather than just knowing people · He shares how networking has led to every job he's ever had, including one that changed the course of his life and business. [12:24 - 26:58] How a Chance Encounter Led to a Successful Career · Jimmy shares how he got his first official copywriting job from a relationship. · He also shares his philosophy on advertising and the importance of entertainment · Jimmy talks about Kevin Rodgers, the man who changed the path of his life and business. · Prioritizing relationships can positively impact your career and help you achieve your goals. [26:58 - 29:36] Closing Statements · Follow Jimmy on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.jimmyparent.com Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Tweetable Quotes “Relationships are not about what you know, and are not about who you know, they're about who knows you.” – Jimmy Parent
Christopher Mayer is the founder of Woodlock House Family Capital and author of several books, including 100 Baggers. Before starting Woodlock House (which went live in January 2019), Mayer worked with Bonner & Partners and the Bonner family office. He was the editor of Capital & Crisis, published by Agora Financial from 2004-2015. He was a corporate banker from 1994-2004 and graduated magna cum laude with a degree in finance from the University of Maryland. He also has an MBA from the same institution. He is the author of Invest Like A Dealmaker: Secrets of a Former Banking Insider (2008), World Right Side Up: Investing Across Six Continents (2012), 100 Baggers: Stocks that Return 100-to-1 and How to Find Them (2015) and How Do You Know? A Guide to Thinking Clearly About Wall Street, Investing and Life (2018). Dear Fellow Time-Binder: Letters on General Semantics. We focus our discussions mostly on the 100 bagger book, and I hope to have Christopher back on the show to talk about the other books. We talk about the idea of finding and investing in stocks that could go up 100 times. Chris shares the story behind the inspiration for the book. We talk about building a portfolio of 100x stocks, market timing, and so much more. I would encourage you to stay tuned until the end, when Chris sheds more light on his definition of success. To me, Chris' book and this conversation continue to expand my imagination when it comes to what's possible in investing in stocks. (www.woodlockhousefamilycapital.com). Author Page on Amazon https://twitter.com/chriswmayer ---- To get regular updates and bonus content, please sign-up for my substack: https://bogumilbaranowski.substack.com/ Follow me on Twitter: https://twitter.com/bogumil_nyc Learn more about Talking Billions Learn more about Bogumil Baranowski Learn more about Sicart Associates, LLC. Read Money, Life, Family: My Handbook: My complete collection of principles on investing, finding work & life balance, and preserving family wealth. NEVER INVESTMENT ADVICE. IMPORTANT: As a reminder, the remarks in this interview represent the views, opinions, and experiences of the participants and are based upon information they believe to be reliable; however, Sicart Associates nor I have independently verified all such remarks. The content of this podcast is for general, informational purposes, and so are the opinions of members of Sicart Associates, a registered investment adviser, and guests of the show. This podcast does not constitute a recommendation to buy or sell any specific security or financial instruments or provide investment advice or service. Past performance is not indicative of future results. More information on Sicart Associates is available via its Form ADV disclosure documents available adviserinfo.sec.gov. --- Send in a voice message: https://podcasters.spotify.com/pod/show/talking-billions/message
Today's Flashback Friday is from episode 374 published last April 19, 2014. Join Jason Hartman on episode 374 as he discusses a wide variety of things. First, a recap of the last several episodes with commentary on asset protection, Bitcoin, Michael Lewis and longevity. Next, Jason outlines the upcoming episodes including: 375 Doug Casey 376 Chris Mayer - Managing Editor of Agora Financial 377 Jason with team member 378 Greg Palast - Banksters, Wall Street 379 Noah Kagan - Business, Marketing, etc 380 Peter Shallard - The Shrink for Entrepreneurs We review the following new topics: France bans work e-mails after 6 PM Where's the (cheap) beef? US beef prices soar Team clones stem cells from 75-year-olds skin And... What this means to us, as investors. Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class: Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com
I'm a stay-at-home dad to two boys under the age of 4 years. To manage my stress, I place an emphasis on mental and physical activity - basketball, beach volleyball, tennis, yoga, meditation, chess, and sleep. I do one of these activities five out of seven days a week. How I stay focused and provide a formula to this practice. How I can accomplish everything while taking care of my sons 90% of the time I have homeschooled until 3 walks around the park basketball drills soccer chess swimming MORE ABOUT NARESH: My book FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition helps people work and make money from home so they can spend more time with their families. Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full-service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets. He hosts the brand new podcast, The Work From Home Show, which is rapidly growing during the SARS-CoV-2 pandemic. He lives in Tampa as a "stay-at-home dad and husband" with his wife and two sons. FIND HIM HERE: www.NareshVissa.com www.KrishMediaMarketing.com www.WorkFromHomeShow.com BECOMING PARENTS: Sharing stories about infertility, miscarriage, pregnancy, labor and delivery, bottle feeding, breastfeeding & relactation, self-care after birth, sex to get pregnant and after kids, birth options, to medicate or not to medicate, adoption, midwife vs hospital, the struggles, surprises, joys and exhaustion, and - holy cow - you've become a parent! WHAT NOW?! Jenn Taylor is Mom Of 18 (yes - 18 kids!). She has written the blog - Mom's Running It since 2011, has been a published author since 2016, and host of the Becoming Parents Podcast since May of 2017. She is an NLP Practitioner, Speaker, and has 15+ years in the foster care sector as both a parent and a trainer. Jenn spent 12 years as a doula, lactation consultant, and CBE trainer in The Bradley Method and Birthing From Within, and ran LaLeche League meetings with a passion for supporting women who have become Moms. Jenn is grateful to be a Certified Birth & Bereavement Doula® to help families struggling with grief and loss, as well as an Adoption & Surrogacy Doula. She is also married to an amazing man in Reno, NV, and is a runner, minimalist, and healthy lifestyle enthusiast. CONNECT WITH JENN! https://linktr.ee/momofeighteen --- Send in a voice message: https://anchor.fm/becoming-parents/message
Special guest on this episode is marketing legend, Trevor 'ToeCracker' Crook.During this open and frank conversation, Trevor speaks candidly about his comeback from deep depression, and even attempts to end his own life (on two separate occasions). This episode of The COMEBACK Coach Podcast is a 'must listen' for anybody who wants a spark of inspiration when struggling through tough times.Also mentioned during this episode:Those 'ToeCracker' shoes!Matt Bacak,Mark Joyner,International Lifestyle,Australia,Beer Bourbon and Business,Divorce,Dalai Lama,Sir Richard Branson,Shaun Stephenson,Get Off Your Butcomeback,PSI Seminars,unstoppable,Grant Cardone,self-sabotage,Queensland,banking industry,management,Finance Broker,copywriting,Dan Kennedy,proposals,mentoring,coaches, consultants,impact,Beers Bourbon and BusinessPariss Lampropoulos,John Carlton,Drayton Bird,Ben Simkin,Pauline Longdon,About Trevor 'ToeCracker' Crook:He's known as the Crocodile Dundee of direct response copywriters. It's a title he's happy to have. Trevor often has people trying to impress him with their copy and the profits it's made them.Yet as soon as he sees their copy, he can instantly see where they are leaving money on the table. A quick “That's not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.Over the last 12 years Trevor has mentored many copywriters across the globe. And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.And he does it all while I live the International Lifestyle.Long before he got into copywriting and marketing . . . he was in the banking profession.Most of which was as a commercial lending manager.During his banking career he estimates he interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for his clients between the greedy banks.Since 2001, his breakthrough advertising and marketing strategies have consistently helped his clients double, triple, even quadruple their business. At times . . . even more.Here's what marketing legend Matt Furey said about Trevor...“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty. If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing. He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .” – Matt FureyLINKS for connecting with Trevor 'Toecracker' Crook:Website: https://smofo.comFacebook:https://facebook.com/toecrackerBeers, Bourbon and Business live event (Gdansk, Poland 16 - 18 May, 2023):https://toecracker.com/bbandblive"Exclusive 3-Day Event for Ambitious Marketers, Serious Copywriters and Savvy Entrepreneurs Shows You How To Create Market Domination On Autopilot"
Todays Flashback Friday is from episode 376 published last April 24, 2014. Chris Mayer is the Managing Editor of Agora Financial and Editor of the Capital and Crisis publication. Mayer breaks down the unemployment numbers for us and whether it is actually getting better. He then discusses the benefits of traveling around the world to get an investment story. Given the instability in the emerging markets, Mayer assesses whether this is the beginning of the next global financial storm. Chris has prepared a SPECIAL video for our listeners. He shares SEVEN incredibly safe stocks that you should buy now. Chris believes these stocks will multiply your wealth 20 times over. Visit www.GrowYourWealth.info to find out what these companies are. Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class: Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
"Civilization arises from the bottom; it doesn't come down from the top. When the government gets into the picture, civilization goes backward." — Bill Bonner A small group of elites with very different interests from the mass population decides what the government will do. And now, those elites have set their sights on regulating the 'very thing that makes it possible for 8 billion people to live on planet Earth'—energy. The fallout could be the very thing that ends the American empire. So, what can we do? Bill Bonner is an American author of books and articles on economic and financial subjects. He is the founder of Agora Financial and a co-founder of Bonner & Partners publishing. He's the author of Financial Reckoning Day, A Modest Theory Of Civilization: Win-Win Or Lose, and many more titles, including a new (yet to be titles) book to be released this fall. On this episode of The Wiggin Sessions, Bill joins me to share his insight on the cornerstone that civilizations are built on and why the current economic situation in the US is bigger than macroeconomics. Bill shares how more legislation always leads to across-the-board losses and how power always corrupts (and destroys) successful empires. Listen in to understand why Bill thinks we're on the verge of a major agricultural and energy crisis catastrophe and how to protect yourself and your family during these times of high calamity. Key Takeaways Bill shares the critical date in history that is the cornerstone of civilization Why over legislation make everyone poorer Bill shares how the period we're in right now is being misinterpreted in the market The only thing the FED can do to control inflation Why the economic situation we are in now is bigger than macroeconomics. How "fashionable" changes have created an economy that no longer works Why the elites have a parasitic interest in controlling society Who is really winning with the sweeping climate bill (hint: it isn't the trees) How the high cost of regulations has depleted the US economy Why Bill thinks the decisions made by government bureaucrats will lead to a major agricultural and energy crisis catastrophe The most important thing to do during times of high calamity Connect with Bill Bonner Bonner Private Research Connect with Addison Wiggin Consilience Financial Be sure to follow The Wiggin Sessions on your socials. You can find me on— Facebook @thewigginsessions Instagram @thewigginsessions Twitter @WigginSessions Resources Agora Financial A Modest Theory Of Civilization: Win-Win Or Lose The New Empire of Debt: The Rise and Fall of an Epic Financial Bubble Bill Bonner—Safe Havens and A Modest Theory of Civilization - EP02 Byron King—The Danger in Weaponizing the US Dollar EP48
Gabriel Ryan is a high-level revenue consultant to 7 & 8 figure brands. He is the Founder of GrowthMap™ and Six-Figure Launches™ where he helps expert-based businesses scale service & sales through transformational product launches.Gabriel perfected these strategies during his 6-year tenure at Strikepoint Media as the agency Account Services Director, where he helped lead the company to more than $25 million in annual sales, achieving a spot on the Inc 5,000 list of Fastest Growing Companies.Gabriel's client roster includes some of the biggest brands in internet marketing, from Agora Financial, Motley Fool and Morning Brew, to Dealmaker Wealth Society and Digital Marketer. Learn more about Gabriel here!Learn more about Path to Podcast Success here!
A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you. He started his financial copywriting career about five years ago at Agora Financial, where he did well. Rob left Agora to work at WealthPress. Working with a high-powered team, he wrote copy that resulted in millions of dollars of additional sales. All told, Rob counts about $60 million in sales in his career so far. Not too shabby. He's gone off on his own and has been a freelancer since last December. Rob agreed to come on today to help people who want to get into financial copywriting understand how he did it, and give them some ideas on how they could get started. Rob's a Marine Corps veteran and had personal experience doing face-to-face sales before he ever wrote a sales letter… a couple things to keep in mind about what has made him so successful. One thing I especially appreciate about Rob is how he gets straight to the point without getting too deadly serious about it. I predict you'll have a lot of fun listening to us today. Some of the points we covered: Rob tells us what he think is the most important thing about financial copywriting that most people don't know, but need to know — and how he found out about that most important thing. The best way for someone new to get their foot in the door in financial copywriting. Steps a copywriter should take to become someone who writes financial promos that sell $1 million or more. The biggest misconceptions people have about financial copywriting. What Rob wishes he knew when he first started financial copywriting? The next step for someone who wants to get into financial copywriting should take. You can contact Rob at his website: RiseAndMind dot com. Download.
Cole Thomas Gordon scaled his own consulting company to over 8 figures in less than 1.5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8 figure companies online through his company Closers.io, having worked with teams like Tony Robbins, Frank Kern, Agora Financial and others. Top 3 value Bombs: 1. Get a job, find an industry that you are passionate about, and work for a rocket ship company in that industry where you can build and specialize knowledge. 2. Making a mis-hire can be one of the highest costs in a business. 3. A team or a company can only perform to the level that is led. Watch the video and discover how to recruit, hire and train Top 1% Sales reps. Book a call! - Coles Thomas Gordon Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching helps thousands of entrepreneurs to dramatically increase profitability.
Cole Thomas Gordon scaled his own consulting company to over 8 figures in less than 1.5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8 figure companies online through his company Closers.io, having worked with teams like Tony Robbins, Frank Kern, Agora Financial and others. Top 3 value Bombs: 1. Get a job, find an industry that you are passionate about, and work for a rocket ship company in that industry where you can build and specialize knowledge. 2. Making a mis-hire can be one of the highest costs in a business. 3. A team or a company can only perform to the level that is led. Watch the video and discover how to recruit, hire and train Top 1% Sales reps. Book a call! - Coles Thomas Gordon Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching helps thousands of entrepreneurs to dramatically increase profitability.
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting… To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources… To Reach Millions, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He is the co-host of “The Work From Home Show.”Find Naresh Vissa online at: https://www.instagram.com/rnaresh15/?hl=enhttps://twitter.com/xnareshx?lang=enhttps://www.facebook.com/xnareshx/www.NareshVissa.comwww.KrishMediaMarketing.comwww.WorkFromHomeShow.comEpisode Transcripthttps://www.gainthepassionpodcast.com/naresh-vissa-entrepreneurship-mindset-hacks-to-create-financial-freedom/#transcriptFind out more about GAIN THE PASSION Coachinghttps://www.gainthepassion.comAccess past episodes and more of the GAIN THE PASSION Podcasthttps://www.gainthepassionpodcast.com
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He is the co-host of The Work From Home Show. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets. Mentioned in this episode: Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle
Affiliate marketing can be described as outsourced marketing where you hire affiliates who are paid to bring customers for you. If they drive visitors to your website, you don't have to pay them. You only pay them if they convert visitors into customers. In our this episode, we had Naresh Vissa, Founder & CEO of Krish Media & Marketing with us to share valuable insights about Affiliate Marketing. He has worked with CNN Radio, J.P. Morgan Chase, the American Junior Golf Association, Agora Financial and many more. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. Find out more about him at - http://nareshvissa.com #DigitalMarketing #AffiliateMarketing #Sales #WebsiteVisitors #RoIDrivenMarketing #BestSaleStrategy
In the 1970's, then Federal Reserve Chair Paul Volcker implemented a series of interest rate hikes to curb inflation. But times have changed. Today, the powers that be no qualms about pumping trillions of dollars into the economy with nothing to back it. And businesses, individuals and the government itself are all dependent on very low interest rates. So, what is the likely outcome of the current economic policy? Is it time to stock up your bolt-hole? My long-time friend and mentor Bill Bonner is the founder of Agora Financial , the leading innovator in the financial advice industry for the last two decades. On this episode of The Wiggin Sessions, Bill joins me to discuss Joe Biden's $6 trillion Build Back Better social engineering plan and share his take on skyrocketing inflation—with no sign of a Fed Chair like Paul Volcker in sight. Bill explains how the Fed's aim has changed from protecting our currency to manipulating the economy and describes the two ways a bubble built on credit ends. Listen in for Bill's insight on how we're following Argentina's financial playbook and learn how to protect yourself from the impending financial reckoning day here in the US. Key Takeaways The real cost of the government's infrastructure and social spending bills How printing money is responsible for skyrocketing inflation What former Fed Chair Paul Volcker did to kill inflation in the 1970's How the Fed's aim has changed from protecting our currency to manipulating the economy The 2 ways a bubble built on credit is likely to end Bill's insight on how the US is following Argentina's financial playbook The challenge of running a business when you don't have confidence in the government How the pandemic contributed to the current economic environment Why we're in for a chaotic, impoverishing few years (and how to protect yourself) Connect with Bill Bonner Bill Bonner's Diary at Rogue Economics Connect with Addison Wiggin Consilience Financial Be sure to follow The Wiggin Sessions on your socials. You can find me on— Facebook @thewigginsessions Instagram @thewigginsessions Twitter @WigginSessions Resources 5-Minute Forecast Empire of Debt: The Rise of an Epic Financial Crisis by Will Bonner and Addison Wiggin Financial Reckoning Day: Surviving the Soft Depression of the 21st Century by William Bonner and Addison Wiggin Infrastructure Investment and Jobs Act Build Back Better Act ‘The Real Biden Bill: At Least $4.6 Trillion' in The Wall Street Journal ‘Build Back Better Cost Would Double with Extensions' on The Committee for a Responsible Federal Budget Blog National Taxpayers Union Paul Volcker IOUSA Ludwig von Mises David Stockman's Contra Corner CARES Act ‘Deere Strike to End as Workers Vote to Approve Contract' in Reuters ‘Ford, GM Step into Chip Business' in The Wall Street Journal The Demise of the Dollar … and Why It's Great for Your Investments by Addison Wiggin Hans-Hermann Hoppe
On this week's episode of the Stansberry Investor Hour, Dan invites an incredibly special guest onto the show... He's a man who's launched over 1,000 new products, acquired dozens of businesses, and employed thousands of people... In a way, he's largely responsible for helping Dan get to where he is today... His biggest claim to fame is founding Agora Financial, now the largest independent research network on the planet... The one and only Bill Bonner. For those of you that don't know, Bill was the one who interviewed Dan, way back in November of 1997, when he first set out to become a financial analyst... The two kick off the conversation like old friends, recounting tales from the old days, and catching up on what's new in life... But the conversation turns gravely serious when Dan gets Bill's take on some major developments happening in the world right now... The two discuss the fast-developing Evergrande debt crisis, the rising inflation we're seeing just about everywhere, and where we might see societal upheaval flare up next... Bill explains what this all means for investors, and gives the listeners some key advice on how to protect yourself from that worst-case scenario... If you're concerned about what's going on in America today, it's a conversation you do not want to miss... You can listen to Dan's full conversation with Bill and much more in this week's episode.
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition and PODCASTNOMICS: The Book of Podcasting... To Make You Millions, and more that you can find on Amazon. He is the co-host of The Work From Home Show. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, and other domestic and international media outlets. Find Naresh at:http://www.nareshvissa.com/https://podcastnomics.comhttps://workfromhomeshow.comhttp://www.krishmediamarketing.com/ Support the show (https://paypal.me/efficiencyB)
In this episode, Amber Spears discusses how to save money & make money with affiliate marketing. Amber is recognized as an industry thought leader in affiliate marketing and is a prolific connector and networker. She is the co-founder of East 5th Avenue, a world-class affiliate management education and marketing company. In the last few years, the agency has generated $80 million in front-end launch sales, generating over 8 million leads, and over 8 figures a year for her clients. Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 27: How To Save Money & Make Money With Affiliate Marketing __________________________________ SUBSCRIBE Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher ________________________________ PEOPLE MENTIONED IN THIS EPISODE Roland Frasier Robby Blanchard Anik Singal Podcast: The Fighting Entrepreneur JJ Virgin Chris Guerrero Tony Grebmeier ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital TrafficTribe.com Know Your Numbers Guide - East 5th Avenue Agora Financial ________________________________ TRANSCRIPT Brian Webb: I've been waiting for quite some time to have my relatively new friend Amber Spears on the podcast. So officially welcome to the show today Amber. Amber Spears: Brian, we're besties now. Brian Webb: We are BFFs indeed, best friends forever, I hope. Amber Spears: Yeah, that's right. Yeah. It's been awesome meeting you. I know we've only known each other for a short time and I feel we have a really great relationship already and I'm looking forward to continuing that. Brian Webb: Me too, for sure. So I know we're here to talk about all things, affiliate marketing, partnership marketing. I know that you have even more names to call it, which they each have their own unique nuances to what they are and what makes them unique. But for those in the audience, and I'm really excited to share this. I want to say this, one of the reasons I'm excited to have you on to talk about this, Amber one is because you know what you're talking about, but second, because this kind of marketing is something that can be relevant to either the mature experienced entrepreneur, but it can also be relevant and insightful and helpful to even a person who might have that job somewhere but they're trying to figure out their next move. But for those in the audience that don't know what affiliate marketing is, share that with the audience today. Amber Spears: Yeah. So let me tell you a little secret about affiliate marketing that really only insiders know. In fact, the last time I keynoted in person was at Affiliate Summit West last year, right before they did a shutdown. And there was an entire panel devoted to this, which I just thought was so funny, which is that affiliate marketing is the same thing as partnership marketing, which is the same thing as relationship marketing, which is the same thing as influencer marketing, also known as joint venture marketing and Jay Abraham also coined it host/parasite marketing. So all the same thing with varying degrees of nuance and at ASW they had a whole panel devoted to what they wanted to call it as an industry for the future. And so this is just the same thing, there's just small nuances in between all that. So if you aren't hearing these words thrown around, I just want you to know, even the inner circle are confused by what to call it because it's had so many names. It's also referral marketing, which I think is the oldest form of marketing, it's I got a guy marketing. So from the time that there is business, I was giving you this example before Brian, but it's like, let's say that you're a captain of a ship, and when you arrive at a port, you've got a guy that helps you unload everything. And then that guy has a guy that helps you transport those goods into the village, so everyone has a guy or a girl, and that's very similar to this. It's basically, there're lot of different names, I don't want you to be stressed out about it, just know it's the same thing. But essentially, affiliate marketing is when another business or expert or influencer that serves or speaks to your target audience and customer base lends their credibility to you. So they send you customers, they send you leads, they send their audience to you, and they essentially endorse you and your business and say, "Hey, I got a guy, go talk to Brian if you want X, Y, or Z, go talk to Amber if you want X, Y, or Z, she's helped me, or I love her products," or what have you. And then for doing that, for sending customers and leads your way, they get paid for that, they get paid on things like making a sale or sending you a lead or introducing you to other businesses that will help you grow. So it's essentially other businesses thought leaders and experts taking on the risk of helping you grow your business and your brand by making referrals to you at a very simple, basic level. Brian Webb: You and I were talking earlier about Apple becoming the privacy brand, changing how the iOS works. We know that algorithms are constantly changing in search and in social, tell me one, what you think the impact of that is on marketing, but specifically, why do you like affiliate marketing, especially in light of all these hindrances that we're going to be facing moving forward? Amber Spears: Yeah. Well, I think for me, I've been saying this for a really long time and it's cool because now we're starting to see even more pickup around affiliate marketing. And I like partnership marketing a lot. I tend to go between the two things because I look at all of my affiliates as my partners, they're helping me grow my business so they're partners in my business in a certain way. And what we're seeing is not unique, when I first started doing online marketing, I was selling search engine optimization door to door, to businesses. And they were all doing stuff with decks and yellow pages. They're like, I don't need this, what is Google Maps? I don't need this. And then they started coming around and then we went through all these updates, went through Penguin, we went through Panda and every time an update happens on these algorithms, you're left scrambling and trying to figure out how to play by these new rules. And that happens and will always continue to happen on these channels because they're just going to continue to update, they're going to continue to make changes that you're at the whim of. So what I always like to say, and I've been saying for many years, and now it's really catching on is, algorithms change and relationships don't and it's, as long as you have good relationships and you have a good community, you don't need to deal with or battle against these compliance regulations, waiting around twiddling your thumbs for ads to be approved. All these different things that you have to do on these ad networks and paid media sources, you can have a revenue stream that's instant, that's based on working with your peers, with businesses that you admire, with influencers and thought leaders that are all helping you build your brand, acquire more customers and are sharing in the risk of growing your business with you. So you're no longer alone, you're in community. And this is the recession-proof revenue stream, I mean, Jay Abraham said it, not me. When this whole thing started coming out with COVID so many people were interviewing him and he said on many different interviews that if he could do, they said, "What would you be doing right now?" He said, "I would be going to the recession-proof revenue stream, which is affiliate marketing." Because right now, at the time, no one knew it was going on. People started scaling back their teams, they started scaling back their ad spend because they didn't know what was happening. And so you don't have to do that with affiliate marketing because you're usually not, there are some exceptions, but you're usually not prepaying for placements. So you're not in a bidding war. You're not telling Google how much you're willing to spend, you are acquiring customers and then you pay your affiliate partners out of that sale. So you get to keep your money in your pocket and at the same time, they're helping you build your brand by transferring trust over. So it's just my favorite form of marketing for that reason. And it's not the only thing you should be doing, you're never going to hear me say that. I think you need to diversify your traffic process. But if you don't have it, I think it's crazy because it's the one thing that's not regulated and that's not at the whims of some other big platforms. Brian Webb: Yeah. So I know you're known as the Lady Gaga of affiliate marketing, I would love for you to share maybe what one of your most epic successes were if you're comfortable sharing that and maybe something that didn't go as well. But obviously, all of us, as we're, regardless of where we are on our success journey, some things work, some things work great, some things don't work as well. Would you be willing to share maybe an example of something that you've done, where it was just epically successful and maybe something that maybe was a little more challenging for you? Amber Spears: Yeah. So I'll tell you a couple of things. So the first one that I'm really well known for is working with the team over at Truth about Cancer. And I certainly didn't do this alone, but we really had the blessing of being a part of the first-ever docu-series. And since then it's become this, obviously this huge movement of docu-series. And so I was part of the team and the driving force that did the 8.8 and $9.8 million launches in one year, which was in 2016, and acquired billions of leads. It was just so awesome. That was really the start of me starting to speak around the world. That's when people saw what we could do and started inviting me to speak from stage. So I always think of my career as that was one stepping point. And the other thing that's really recent for me is during COVID I could just sense that there's so much fear. And I ended up flying home early from a training in Baltimore. I was with Agora my favorite clients, take amazing care of me, shout out to Agora Financial at the time. And they called me and they're like, "Hey, Trump's going to declare a State of Emergency and you're in Baltimore, I don't want you to get stuck here." And I was like, "Me either." I'd much rather be in San Diego. Brian Webb: Of course, I don't blame you. Amber Spears: Baltimore, I love you guys. And so on the plane, I ended up coming home early, on the plane I started just really feeling into my community and I was like, we need to do something to help support while we may not know what's going to happen, we do know that we have a community we can lean on. So I started doing these free calls and the first call, I had no idea it was going to happen. I had just said, "Hey, I know we're scared and we don't know what's going to happen. But what we do know is that these relationships that we have built in this community are real and let's all get on a phone call and give everyone a chance to talk and say what they need help with and what's coming up for them and let's support it." And we had over 400 people come on that call. I was shocked. We were on there for four and a half hours. Brian Webb: Wow. That's amazing. Amber Spears: Yeah. Just kept doing it and then eventually turned it into the Traffic Tribe, which was something I wanted to build anyways. And I ended up getting an award last year from some of my 600 of my peers now an amazing group that I'm a part of as the biggest breakthrough award for that, which I'm really proud of because it was built- Brian Webb: You should be, yeah. Amber Spears: Thank you. Yeah, it was built out of a need and it really pushed me to build a larger community like that, before we were only doing high ticket, one-on-one with businesses and this enabled me to work with large groups at a time, which I really wanted to do. And for those of you who don't know what Traffic Tribe is, Traffic Tribe is what I wish I had when I was an affiliate manager, which essentially is a community of companies. There's 250 companies in there now that are all dedicated to growing their business by adding affiliate marketing in. And so we meet once a month to pitch our offers, to ask for help, to ask for traffic, to set up deals, to network. And then once a month to learn from industry experts like Roland, or Stephen Georgia, Chris Guerrero, or guys like that, in addition to us doing the teaching. So it's awesome and it's growing and it's amazing, but that was something that I'm most proud of that. I built it out of the instinct of service and pushed me out of my comfort zone certainly because I'd never done anything like that. And then I think the biggest failure or one of the failures that I'm happy to talk about. And it makes me sad, which is right before we shut her down, our agency last year. And we shut our agency down to focus on the educational component. So on Traffic Tribe, on our consulting and our own products, instead of being the launch team or the sales team for other companies and doing it ourselves, we're happy to train you how to do that and that's our focus or our own products. But the last launch that we worked on was with the Agora and we worked so hard on it. It was for a docu-series called wealth breakthroughs and it was just really bad timing to launch it. It was during, COVID a bunch of White guys in it, we got a lot of flack for that, but we had filmed everything a year before. So I get it that there was the Black lives movement and all that stuff, I get it, but we had already filmed everything and the content was amazing and could really help people. And we launched this thing in the middle of COVID and in hindsight you look at it, but it's still your baby and you want to get it out in the world. And normally every time we do a launch, I mean, we do at least a minimum of 2 million, if not 3 million, usually on these things. And it did horribly, which really made me sad. I mean, it didn't even do half a million dollars and we spent a ton of money and time and effort on it. It was just, it still burns me. I'm still really sad about that launch. Brian Webb: Yeah. I can sense that. Let me ask you this. What are, if you could rewind the wheel of life and talk to the previous, your former self and you're talking to the audience and they're curious about this, what are the top 1, 2, 3, 4, 5 mistakes that you see people make, that you think, oh my goodness, if you only knew. What are some mistakes that people can avoid if they're wanting to learn more about this, or think about leveraging affiliate or relationship or partnership marketing to grow their own revenue streams? Amber Spears: That's such a good question. There's so much there. I mean, I think first and foremost, one of the biggest mistakes that I see companies making is they want to do affiliate marketing and they don't treat it with the focus that it needs to grow. For example, if I told you, Brian Hem, I think that you should learn to do YouTube marketing. You would buy courses on it, you would learn about the algorithm, you'd be learning about things like thumbnails. You'd be really studying it because you're spending all this money on it, on living and you want it to work. But for some reason, with affiliate marketing, because you're partnering with other companies and there's no money typically being prepaid upfront, you don't treat it like a channel that you need to really understand. And it's just like any other channel. We have our own metrics, we have our own language, we have our own vocabulary, it is a media channel in order to scale it, it needs to hit certain metrics. It needs to be trackable. You need to have good assets, high converting copy, high converting sales pages, compelling things for the audience. You need to treat it like any other channel. And they just, for some reason, they don't take it as seriously, probably because they're not prepaying for a lot of this. And every mistake they made cost them money. But I think that's a big challenge that I see most businesses doing and they're like, affiliate marketing doesn't work for us, we tried it. And it's like, yeah, well, you dipped your toe half in the water just like any other thing that you do in your life, when you're half in you get half in results and inconsistent results. And so you need to treat it like that. And the other thing is the training of their team. So a lot of times what we see in people when they hire an affiliate manager to drive the affiliate program, they're just finding someone who's good with people. And I'm sorry, but whoever driving any portion of your program, and it doesn't matter what part of your business they're driving on. If they're interacting with other clients or customers, they need to be a salesperson, if they're asking for the business, they need to be a salesperson or they needed to be trained on negotiation, customer service- Brian Webb: Absolutely. Amber Spears: Assistant follow-up, tracking, these things. All these things are so important. And instead, they just put someone in there that's good with people, it's their sister, it's their buddy. And then they come back to me like, affiliate marketing again doesn't work for me. It's like, you didn't spend any time training your people to make sure they're the right people in the driver's seat, you wouldn't trust, the growth of your business to just anyone, I don't understand why you do this for this media channel. So I think that's another big mistake. Your affiliate manager needs to be trained, you need to be trained in the nuances of this. And I understand as a busy business owner, sometimes I'm just like, you know what, can I just pay for someone to do this for me? The answer is no because you're going to lose your shirt. You need to know just enough to be dangerous. And if you don't have the time to train your affiliate manager, you need to send them to a company like mine that will train them for you and make them rock stars. But you still have to do a little bit of the work yourself. I'm sorry. You still have to tell me what their KPIs are, I can't make them for you, you still have to tell me, what's happening in the inside of your company culture and what we can train them on. I can't read your mind. So these are just basic things. And I would say the last thing that I see a lot of companies making a mistake on is trying to shortcut. And so I think what I mean by that, for example, is a lot of companies that I work with are trying to figure out how to pay their affiliate partners just enough so that they'll be happy. My thing is always, you should be paying them more as much as you can, as much as you can afford. I'm not saying go in the red and wreck your business unless you have a good backend to support that, I'm not saying that. What I'm saying is instead of figuring out how to give them just enough, figure out how you can motivate them with money and with other things to keep them motivated and pay them enough money so that they're excited about continuing to promote you. Because you don't want them to just promote you one time, you want them promoting you month after month, year after year- Brian Webb: From now on, yeah. Amber Spears: Yeah. They're long-term high-tech relationships. And so instead of cutting shortcuts, figure out how to pay them more because they are taking the risk of building your business for you. And you've heard me say this a few times, but what I mean by that is they're choosing to promote you over their own products and services, number one- Brian Webb: And their name is on the line, and that's a risk proposition right there. Yeah. Amber Spears: And their name is on the line, it's a proposition. So figure out how to pay them more money and then figure out, just like you would have any immediate buyer, how to scale that up and down, depending on performance and volume. So I think that's another big mistake that I see people making. Brian Webb: Obviously, I'm sure you've got a list of reasons that you love affiliate marketing, but one of them that I think our audience can really potentially relate to is a lot of people out there in the world are like, I don't have a product. I don't have a course. I haven't written the book. And the one thing that's really powerful about affiliate marketing is you don't have to have a product. You can find all of these other people out in the world that have written the book, created the product, created the course, whatever it is. And then you just get to go leverage your relationships to promote their products. I'm guessing that's on a list of reasons why you love affiliate marketing, right? Amber Spears: Yeah. For sure. I mean, I certainly love that aspect of it is that there are some affiliates that don't have their own products like you said, and they're sending leads and customers to other companies and getting paid for that. And I think that's just one of the coolest things about this business. I tend to focus on working with companies that do have products that either sell directly to consumers or, and want to sell more of that through affiliate marketing or that are B2B and want to send clients and customers back and forth. That's in my specialty if people are looking for somebody like that, to teach you how to be just a pure affiliate without the overhead, without any employees or without creating their own products, a person I would recommend that you speak to you is Robbie Blanchard and look him up because he teaches you how basically how to do that. But that's the beauty and the nuance of this. If you're a business owner, then this is, I'm definitely going to be the specialist in that, for sure. Brian Webb: It makes sense. So by the way, I am an affiliate newbie, a matter of fact, I'm yet to make a single penny from this particular account of conversion.ai and which is this new AI of copywriting. And saw- Amber Spears: Like a Jarvis. Brian Webb: Well, Jarvis specifically, as a matter of fact. In fact, every time you see one of their ads, it's Jarvis, that's the AI bot if you will, but conversion.ai is how you find Jarvis. Amber Spears: Okay. Got it. Brian Webb: Well, so basically because I am an affiliate, I get their emails and I've been seeing Anik Singal talk about this mysterious copywriting. I've heard him talk about on the podcast. Amber Spears: I love Anik. Brian Webb: Yeah. And I know you know him, I don't know him, but I just know of him. We're connected on social. And I listen to his podcast, great podcast, by the way. Amber Spears: Amazing podcast. Brian Webb: But anyway, I just saw that he was the number two affiliate for that product, I guess, over the past 30 days. So he must have really killed it I'm guessing obviously. Amber Spears: Of course. Yeah, exactly. And that's the kind of affiliate marketing that I specialize in, is a business owner, like Anik, who has his own following, who took time out of his day to promote conversion AI's product over his own at learn, which he makes significantly usually more money on because he doesn't have to pay out any money to anyone, it's his stuff. Brian Webb: It's his stuff. Amber Spears: So he is taking the risk and building conversion AI's business and building their brand by doing these webinars and sending customers and leads their way. So this is exactly what I'm talking about, there's the power of what we're talking about here. And that's just my favorite thing because he didn't have to do that. And he gets paid for all these things, he was very public about how much money he made from promoting that. And it's not just about the money, it's about, he sees the future, this AI stuff is the future. And so he's doing his due diligence by finding a good AI company that's doing this copy because there are many different options. He went out, does due diligence, found a company that he liked, that he wanted to recommend to his brand, to his customers, to his audience, and then set up a deal with them. And then he's getting well compensated for it as he should be because he did his due diligence and found a wonderful partner that we should all be aware of. Brian Webb: Yeah. Let me ask you this, Amber, for someone who's hearing all this today, and again, I teach people this thing about the curse of knowledge and we forget the things that we know are not rudimentary to the person who isn't yet familiar with what you're talking about. So to that person that is hearing this and like, man, that sounds interesting, it's compelling, I can see the value proposition you're bringing, I have no idea where to start. What would you say to that person? What would be the first step or two or three or four or five steps that you would urge them to take if they're wanting to learn more about this or to start leveraging this asset in their own business and revenue goals? Amber Spears: Yeah. So first of all, I think that it depends on who you are, and so for example, if you're a brick and mortar and you're local, this'll work for you. If you're a global brand or e-commerce, this will work for you, it just depends on what you're doing and where you are. So for example, if you are a brick and mortar and you're just getting started, then what I would be doing is figuring out first and foremost this is for anyone, first and foremost, who is serving your target audience? I think we get so narrowly focused. When I asked him, I'm like, what do you do? They're like, I help female entrepreneurs, leave their 9:00 to 5:00 and finally become the entrepreneurs that they're dreaming of. And it's like, okay, that's great. And they're just so focused on, I only want to be on other podcasts that are serving female entrepreneurs and that are doing this. And it's like, okay, but the female entrepreneurs that you serve are also moms, some of them might be having challenges in their marriage or they want to make their marriage better. Some of them might be wanting to lose weight, some of them might be empty nesters soon, all of these things, you need to look at your customer as a multifaceted human being, instead of just what you provide. And then you find complimentary partners that either fill in the holes that you don't provide or have an ascension ladder or serve the same type of demographic and you partner with them. And I'll give you a quick couple of examples, so if you're, let's say a brick and mortar HVAC company, you might want to partner with a pest control company or a plumbing company, or an electrical company. Because you guys are all going into people's homes and they might have scorpions or bees that they need removed. Or they might have challenges with their wiring, that's the reason why they're having challenges with their HVAC in the first place. So going out and vetting these different companies and setting up referral agreements between them or affiliate agreements or partnership agreements that you guys are all going to refer each other business, that's going to drive the cost of your advertising down. And by the way, one of the coolest things about affiliate marketing/referral marketing/partnership marketing, the reason why I'm saying it because I want you guys to get used to the terminology, is that the conversion rate is always significantly higher than if you're coming in cold because you're transferring trust. Brian Webb: You're transferring trust. Yeah. Amber Spears: Exactly. So if you're brick and mortar or you're anything else, the first thing I'd be figuring out is yes, who is my customer, but what else do they care about? Because then I can find complementary partners that could be in my ecosystem that I can set deals with. Because here's the thing, your business will have holes in it, but the world does not have those holes. So you can go out and find those people that are going to plug the holes for you and send you a good amount of business. That'll be the first thing I do, no matter what company size I am is really figuring out what other people are going to be complimentary. What other businesses are going to have complementary services and then go from there and start setting up these agreements. And the other thing that I would be saying is making sure that when you're doing these things, that you're partnering with people that can actually send you a good stream of high-quality clients and referrals because it's not going to be great for you to partner with someone who has no audience or has no customer base. I know if you're just getting started, then you need to understand that if you're just getting started, you need to figure out how to plug in their holes number one, and you usually need to figure out how to pay them more than you would pay anybody else and pay them faster for that, while you're growing, that would be your hidden benefit in here. Because you just don't have that leverage, they do. So then as you grow, you start to get more leverage and you can change and renegotiate the deals, the deals that you make initially don't have to be the deals that you stay with forever. You should always have the ability to come back every year and renegotiate. Brian Webb: Yeah, that's a good tip right there, that's a bonus tip right there. Amber, I know that we both believe in the power and the importance of mentorship, share with our audience why you think having the right mentors is important in your growth journey? Amber Spears: Oh, I have been so fortunate to have some of the best mentors in the world, some of them have opened doors for me, that person for me is JJ Virgin. She has been absolutely incredible. I could not thank her enough for the support she's given me through the mind share community. So if you are in health and wellness, you absolutely need to know her. You need to know her mind share community. That's where I met Dr. Mark Hyman's teams, where I met Dave Asprey with Bulletproof, that's where I met Katie Spears, Wellness Mama. That's where I've met all of my top affiliates, so many of my clients, Michael and Izabella Wentz, I met them through mind share. And then she refers me constantly to people in need of growing their affiliate program. She has me on her stages. I was just with her yesterday. We were at a networking, a wealth-building, brunch with one of my friends. And we'd just become really close partners, I couldn't say enough of her. She's been my mentor that has pushed me far outside of my comfort zone and really expanded my network and opens so many doors. Chris Guerrero, my business partner now and mentor for many years has given me so much confidence and has accelerated my learning so much as an entrepreneur because of his many decades of experience at such a high level and has really given me the structure that I need to grow the businesses that I am a part of. And now it's such an honor and privilege Tony Grebmeier, who owns ShipOffers has become a dear friend and mentor as well. And he's really been the one that has helped me the most with my mental health. I always say the biggest challenge of being an entrepreneur is what's between your ears. And it's true because I think it's true. Your personal problems show in your business and your professional life. They do. Brian Webb: So true. Yes. Amber Spears: And he's been the one that's been my rock-solid support when it comes to, "Hey, man, I'm really struggling right now, mentally. I'm feeling like no one really likes me, that if I don't do things for people, they're not going to want me around. I just feel like I'm failing right now. I need support." And not like the other ones wouldn't do that for me, but he's been that support for me. And that is incredibly important and he's very successful and he's on track to do nine figures this year. And just having the right mentors that can collapse time for you, that could give you confidence, that can introduce you and transfer trust, is really what they're doing is they're transferring trust. When people see me with Perry Belcher or with JJ, or they're seeing me at their homes or seeing me at events with them hanging out, they're saying to themselves, ah, this is Amber someone that I need to know, because if they know her and they trust her, then I can trust her too. And I need to know her also. Brian Webb: Absolutely. Amber Spears: So it's not just the tactical things that you've learned, like how to save money, your taxes, or getting onstage, or getting a new client from the relationship, it's also the transferring of trust and the association of my personal professional brand with them and that is just so incredibly valuable as well. And I highly recommend that you guys, everyone on here needs a mentor. No one's above it. If Kobe Bryant had a coach, Michael Jordan had a coach, you can have a coach and you can have a mentor. The best in the world have them. And that's really, what's accelerated my career in such a big way, is having the right mentors. Brian Webb: Well, Amber, you are, I've already told you this, you're wise beyond your years. And so I'm so grateful you're here today. Let me ask you this, for those in the audience who want to learn more about you, find you online, learn what you can do for them, what's the best place or places for them to do that, to find you? Amber Spears: Yeah. So first of all, say I'm horrible at social media because it gives me a lot of anxiety, but you can always add me Amber Spears or follow East 5th Avenue, which is my company. And just really follow us there. That would be great. But if you want to know more about affiliate marketing, we created a know your numbers guide, which is great for beginners because it has all the vocabulary, how to calculate things like commission and CPA. What things are important to affiliates and also has high-level tactics and strategies in there as well because I want the full spectrum. So if you go to East 5th Avenue five T-H avenue, fully spelled out.com/gift, you can download that. And then that's going to really help you. So I would definitely do that. And then if you're looking for a community to join and you also want to grow your business with community, with affiliate marketing, then there's no better place than Traffic Tribe. And if you go to traffictribe.com and you put in what box, you can get a huge discount, a 50% off. So normally it's 997 a month, it'll drop you down a 497 a month or give you the $3,900 a month version of this. It's essentially an annual mastermind. So I always say that it's like, I don't understand why we spend thousands of dollars on event tickets, on flights, on planes to try to go to these events and network and mingle, to try to find one affiliate partner, to pay for that. Why not spend $3,900 and meet 250 of them without ever leaving your house? And they're all dedicated to doing affiliate marketing, you know what I mean, take the risk out of it. And it's just a great investment for any business that wants to learn how to do affiliate marketing or wants to scale what they're doing. They're always welcome to do that. And you can always, and I say this on every podcast and every single interview that I do, you can reach me at amber@eastfifthavenue.com. That's my personal email address. And I learned that from Perry. Perry put the cell phone number on his slides, that's too much of a commitment to me, but he did tell me one time he is like, "I want people to be able to reach me. So I put my cell phone number on there." I've been with him after talks and his phone is, for thousands of messages. If I do that, I would get so much anxiety. But what I do instead is I give my email address because I want people to get ahold of me. And I want to have them ask me questions. So if you have specific questions, definitely email me and I definitely get the gift that we put together, super high quality, and definitely find yourself Traffic Tribe if you want to grow your business with affiliate marketing. Brian Webb: Wow. Well, thanks for being on the show today, Amber, I've been looking forward to having you for quite some time, and I know that you that. So thank you for your competence, for your impact. Thank you for your generosity. This has been an amazing episode. I know our audience is going to glean a lot from it in the weeks, months, and years to come. So thank you. You're awesome. Amber Spears: Oh, I really appreciate you, Brian, it's been such a pleasure getting to know you. Really looking forward to hanging out with you in person sometime soon. Thanks for having me. Brian Webb: A hundred percent. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com Clubhouse: @brianwebb __________________________________ CONNECT WITH AMBER SPEARS Linkedin | Facebook | Website Email: amber@eastfifthavenue.com Linkedin: East 5th Avenue __________________________________
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
David Garfinkel is author of "Breakthrough Copywriting" and known among insiders as "The World's Greatest Copywriting Coach." He's worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He's also host of the Copywriters Podcast, and a big fan of bacon for breakfast. David is also a podcaster with his weekly show - The Copywriter's Podcast - CLICK HERE Check Out David's Book - "Breakthrough Copywriting" - CLICK HERE
In this, Episode #27 of the BPR Podcast, I caught up with my old friend and founder of Agora Financial, Addison Wiggin. Over the course of an hour or so, Addison and I talked about the books that matter to him, why we should resist growing calls to “cancel” the western canon, how politics has changed over the course of the US empire, and why having fist fights at 40,000 feet is probably not a good idea. We also looked at exploding government debt in a “post-covid” world, reminisced about his “big budget” movie, I.O.U.S.A. and wondered what the classically trained Founding Fathers would think of the current state of the union. All that and more in my conversation with Addison Wiggin, below... (00:45) - Intro (04:20) - Interview (07:50) - Addison on his unique and formative experience at St. John's College (14:35) - Eva Brann and the value of the examined life (18:05) - The road less travelled... takes Addison to Annapolis (19:05) - From Annapolis to Agora (21:05) - Claude Bernard's scientific method and standing on the shoulders of giants (24:35) - Can the classics survive “cancel culture”? (28:00) - Literature and the “Lindy Effect” (29:30) - The mark of an educated mind and the definition of classical liberalism (32:45) - “Nobody is trying to be civically responsible, not in the age of social media. They're just trying to win votes.” Addison Wiggin (33:15) - It's not “right” vs “left” as much as it is “liberal” vs. “Illiberal” (38:40) - From the Founders Fathers limited government to the Post Pandemic supermonster - lessons in the growth and growth of the governmental apparatus (41:00) - I.O.U.S.A. remembering a “big budget” movie (45:00) - The case for optimism - is this the beginning of a New Era of Prosperity? (46:40) - The central flaw of modern western democracies (50:00) - “Never let a good crisis go to waste,” said every government, ever. (49:55) - Civil liberties in America - an outsider's perspective (55:30) - Why a healthy democracy needs space for opposition (57:30) - Examining the facts on the ground - Addison heads to Greenland (1:03:00) - A useful corollary to Gresham's Law from Saul Bellow (1:04:00) - That which one does not know, one ought not claim to know
When there is a rotting at the center of government, people lose faith in the system and move toward radical solutions. And we don't have to look far to find examples of this in the US today. So, what are the potential consequences of this fundamental change in our politics? Do we need to find a safe haven outside the US? And how might we change the system so that it's less barbaric and more honest? Bill Bonner is the Founder of Agora Financial and the bestselling author of several books, including Empire of Debt and Financial Reckoning Day. Bill's latest release is called A Modest Theory of Civilization, and he publishes a daily newsletter at Rogue Economics, Bill Bonner's Diary. On this episode of The Wiggin Sessions, I sit down with Bill to discuss his safe haven in Argentina through the Coronavirus lockdown and why it's not a bad idea to have a ‘bolt hole' outside the US. Bill explains why people shift to extreme views when society is corrupt at the center, describing some of the political ideas we're willing to entertain today that would have been laughable just a few years ago, including invoking the 25th Amendment and printing trillions of dollars for a stimulus package. Listen in to understand the concept of win-win or lose Bill presents in A Modest Theory of Civilization and learn what he is doing right now to build and preserve generational wealth. Key Takeaways Bill's experience in lockdown at his ranch in Argentina and the case for having a ‘bolt hole' there The political ideology of South America's gauchos and why it's impossible to work against these self-declared originaries Bill's insight on why people move to extremes when society is corrupt at the center How the current circumstances in the US parallel Germany after World War I Bill's take on the comedy of a stimulus package and how there's no evidence that printing money actually stimulates an economy The political ideas we're willing to entertain today that would have been laughable just a few years ago (i.e.: stacking the Supreme Court, invoking the 25th Amendment, etc.) What Old Democrats and Old Republicans stood for and how politics has changed in a fundamental way The justification for modern monetary theory and why it's a fraudulent system The concept of win-win or lose Bill presents in A Modest Theory of Civilization Why Bill sees politics as a fundamentally barbaric institution and how a progressively bigger government impacts citizens Bill's projects around building generational wealth, Blackwater River Press and Woodlock House Family Capital Connect with Bill Bonner Bill Bonner's Diary Connect with Addison Wiggin Consilience Financial Be sure to follow The Wiggin Sessions on your socials. You can find me on— Facebook @thewigginsessions Instagram @thewigginsessions Twitter @WigginSessions Resources Agora Financial Doug Casey As We Go Marching: A Biting Indictment of the Coming Domestic Fascism in America by John T. Flynn A Modest Theory of Civilization: Win-Win or Lose by William Bonner Woodlock House Family Capital Chris Mayer Daniel Denning at Blackwater River Press
DISCLAIMER: Please note this episode was recorded before the legal issues for PornHub arose. I do not condone, nor encourage non-consensual or illegal production of adult content. I will have an episode shortly discussing the legal implications and my thoughts on the victim's claims. Are you an online marketer wanting to grow your business and bring in more sales? Then you're going to get so much value from today's podcast. Justin Goff, the co-founder of https://www.copyacceleratormastermind.com/vegas34943175 (Copy Accelerator) and one of the most successful people in the direct response space, joins Maria to discuss the future of direct response marketing during the global pandemic. Stay tuned and get ready to learn how you can take advantage of the opportunity in direct response marketing. “Focus on one offer, one traffic source. You don't need five products; you just need one product.” - Justin Goff In This Episode: - Justin offers insights on the future of direct response marketing - How to have the right mindset to survive and thrive in the current market condition - Maria shares how she got into the direct response space - Lessons from working with merchant accounts - Little tweaks on your checkout page that can increase your sales conversion About Justin: Justin Goff is best known for helping marketers and business owners to convert their offers on cold traffic. He grew his own supplement company from zero to $23 million in sales in just under three years by focusing on cold traffic growth. After selling his supplement company in 2017, Justin now helps some of the biggest names with their marketing like Golden Hippo, Dan Lok, Agora Financial, V-Shred, 4Patriots, Mike Geary, Danette May, Six Pack Shortcuts, Natural Health Sherpa, and more. Connect with Justin: - Website: https://www.justingoff.com/ (https://www.justingoff.com) Connect with Maria: - Maria Sparagis Website: http://mariasparagis.com/ (http://mariasparagis.com) - DirectPayNet Website: https://directpaynet.com/ (https://directpaynet.com) - LinkedIn: https://www.linkedin.com/in/mariasparagis (https://www.linkedin.com/in/mariasparagis) - Facebook: https://web.facebook.com/directpaynet (https://web.facebook.com/directpaynet) - Instagram: https://www.instagram.com/directpaynet (https://www.instagram.com/directpaynet) - Twitter: https://twitter.com/mariasparagis (https://twitter.com/mariasparagis) - Pinterest: https://www.pinterest.ph/directpaynet (https://www.pinterest.ph/directpaynet)
I'm known as the Crocodile Dundee of direct response copywriters. It's a title I'm happy to have. I often have people try to impress me with their copy and the profits it's made them. Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That's not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible. Over the last 12 years I have mentored many copywriters across the globe. And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial. And I do it all while I live the International Lifestyle which began in 2006. Long before I got into copywriting and marketing . . . I was in the banking profession. Most of which was as a commercial lending manager. During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career. This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks. Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business. At times . . . even more. Here's what Matt Furey (one of the speakers) said about me. “Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty. If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing. He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .” In this Episode we'll be talking about: Living The International Lifestyle. How to turn your words into cash. How to Contact Trevor: Your LinkedIn: https://www.linkedin.com/in/toecracker/ Facebook: https://www.facebook.com/groups/BeersBourbonAndBusiness Instagram: https://www.instagram.com/theinternationallifestyle/ Website: http://toecracker.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz
In This Episode: Our guest today is Julie Hassett. She's brought in millions of dollars for publishers like Agora Financial, Seven Figure Publishing, and Money Map Press as one of their only female copywriters. More recently, she's stepped into a leadership role as Director of Marketing for a financial investment company called My Wall Street. Julie's not only an influential player in the marketing world - she's also written educational materials about finance that are currently being used nationally in public schools and even at Harvard University. And before all that, Julie came from a pretty fascinating background - she's worked as an actress in Los Angeles and an English teacher in Europe, and she even owned a Bait & Tackle shop in Tennessee. All of these experiences helped form her creative process and her approach to running a writing business. Let's get to it. Episode Highlights How Julie went from dressing up as a Teletubby on screen to writing financial sales copy The ad that convinced her to become a copywriter in the first place How Julie navigates the publishing world as one of few female copywriters Navigating the bold cultures at different Agora companies Making sure you're heard when working with big personalities What Julie learned when she made the leap from senior copywriter to copy team manager How she quickly reached a level of success most writers only dream of Building up a bulletproof professional network so you can have work whenever you need it Three things Julie does every week to make sure she's always moving her business forward The books she swears by to get good at copy fast How she gets work done while caring for a new baby Stopping overwhelm and anxiety from creeping in when things get insane Her advice for balancing “now money” and “future opportunity”
Today, Kate is talking to Glenn Fisher, from All Good Copy. He's an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click' was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England. But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He's worked with a string of sexy clients helping them drive sales and win over clients and today he's sharing his secrets with us. Tune in to learn: When you talk about being a direct response copywriter - what do you mean by that? A lot of people assume direct response is all about long copy. Is that true? How do you go about writing a 10,000 word long copy sales letter? Should you handwrite out letters? How can people study direct response? What mistakes do most direct copywriters make? Who have been your biggest influences in your career? What's the one book you'd recommend all copywriters read? Who was Glenn's favourite podcast guest? Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to thatsmekq for their lovely testimonial. About Glenn Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England. Connect with Glenn Twitter Instagram Website Useful links Ogilvy on Advertising Dan Ariely Predictably Irrational Mac and Moore podcast
Today we're chatting with Jimmy Parent. Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before. If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you're promoting in your sales copy - that's a winning combination that marketers would do just about anything to get. Jimmy works on his own projects, and also works in-house for one of the biggest and most successful information publishers in the world at Agora Financial. These guys regularly run copywriting campaigns that generate MILLIONS of dollars in revenue – so for them, big ideas are serious business. We're excited to hear more about how Jimmy comes up with these great ideas and turns them into persuasive stories. Let's dive in. Episode Highlights How Jimmy landed the coveted gig at Agora Financial The science behind generating a multi-million dollar "big idea" How big publishers at Agora generate so much revenue A sneak peek at Jimmy's systematic research process that lets him create emotional stories that sell Learn Jimmy's step-by-step process when you're writing a promotion to a specific avatar How Jimmy uses "copy boarding" to come up with persuasive hooks And plenty more along the way.
The Economic Collapse Part II: Featuring (In Order Of Appearance) 00:36 - Jim Rogers, Legendary Investor 05:09 - Chris Duane, Financial & Investing Expert 39:46 - Kevin W. Massengill 1:02:07 - Robert Wiedemer Guest Bios Jim Rogers Jim Rogers grew up in Demopolis, Alabama, and got started in business at the age of five, selling peanuts. He graduated from Yale University and has a degree in philosophy, politics and economics from Oxford University. Jim became a Wall street legend when he and George Soros founded the Quantum Fund. After his career as a hedge fund manager and investor, he now periodically teaches finance at Columbia University, and appears regularly on the CNBC Cable Network. Chris Duane Chris Duane is a Financial & Investing Expert and Founder of the Silver Shield Xchange. Chris is also a US Marine & venture capitalist and became a self-made millionaire by age 30. Chris Duane's YouTube Channel “The Greatest Truth Never Told” has over 28 million views since its debut. He is also author of a phenomenal book Thrivalist which is about how to be successful after the US economy collapses. Kevin W. Massengill Kevin W. Massengill is the editor of Jim Rickards' and Massengill's Defense Technology Alert by Agora Financial in 2016. Mr. Massengill is the founder and CEO of a fintech data analytics firm, Meraglim Inc., a senior executive in Fortune 500 aerospace, defense and information technology companies, a private equity firm in Chicago and he is an advisory board member of a California technology startup, Flynxx. Robert Wiedemer Robert A. Wiedemer is President of Aftershock Publishing and a Managing Director with Ark Financial Management, a money management firm. He is also Portfolio Manager for Ark Strategic Investments, a hedge fund. Mr. Wiedemer wrote the landmark book that predicted the current downturn in the economy in 2006, America's Bubble Economy, published by John Wiley. As Paul Farrell, Senior Investment Columnist at Dow Jones MarketWatch recently said, “In short, America's Bubble Economy's prediction, though ignored, was accurate.” Kiplinger's chose it as one of the best business books of 2006.
Even in the face of rising interest rates and the current business cycle, Jason is still bullish when it comes to investment opportunities during the upcoming Trump administration. The future of the investment economy will be discussed during the next Meet the Masters Live Event. Today's guest Gerald Celente makes his third appearance on the Creating Wealth podcast. Gerald is the Founder of the Trends Research Institute, Publisher of Trends Journal and Editor of Agora Financial's Breakthrough Technology Alert. The previously pessimistic trends analyst has changed his outlook on America's economic future by 180 degrees in the direction of positive. Key Takeaways: [1:40] All over the world people vote out what they want out. [3:21] The current shift is a shift away from big government not towards Socialism. [5:23] The Businessman-in-Chief is a bottom line guy. [6:49] The media world, the political world and the real world. [11:20] It's time to take advantage of opportunities and play the “Trump” card. [13:46] The U.S. needs to become a self-sustaining economy. [17:44] The Fed's will raise interest rates several more times. [23:00] Will there be war under a Trump administration? [25:22] Closing thoughts and contact information for Gerald Celente. Website: www.OccupyPeace.us www.TrendsResearch.com “Under Trump, there will be job growth in the lower, middle and upper-end pay scales.”
The Business Generals Podcast | Helping You Maximize Your Entrepreneurial Dreams - Every Single Week
Ben Settle is a world class email specialist, full-time email marketer and copywriting trainer. He teaches people how to make more income from emails. Over the past 15 years, Ben has written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales in hyper competitive, “cut throat” markets. His methods have also gotten rave reviews from the world's top A-List copywriters, marketers, and designers. He has taught methods he pioneered to some of the world's most prestigious direct marketing companies. Ben also publishes a monthly print newsletter called “Email Players” that costs $97 per month and is read by hundreds of people in over 30 countries, including some of the most respected copywriters and marketers on the planet, such as A-list copywriters, publishers at prestigious direct marketing companies like Agora Financial, leading auto-responder and email trainers, world class copywriters, and more. ………… His books Ben's books are available on http://www.bensettle.com/kindle (www.bensettle.com/kindle) and they are mostly business related including topics like copy writing, selling, positioning, traffic generation, and others. Three of them are basically twisted monster books. He says his books are made up of content that he had already written so he just repurposes the content into short books. He makes good money from the books and they also bring him solid leads. >>> Legacy: To have an impact as a teacher and educator, helping others learn, inspiring them to learn the English language, inspiring to pursue their business dreams so they can have a meaningful life – Ben. >>> Best way to connect: http://www.bensettle.com (www.bensettle.com) – Ben’s Business website (opt into email list to get the first issue of the Email Players newsletter or check out the blog) For more info including show notes and resources check out https://www.businessgenerals.com (www.businessgenerals.com) Thanks for tuning in!! -Davis #TheBusinessGeneralsPodcast
Jason Hartman talks with Chris Mayer who is managing editor of the Capital and Crisis and Mayer's Special Situations newsletters. He also is a contributor to the Daily Reckoning. Graduating magna cum laude with a degree in finance and an MBA from the University of Maryland, he began his business career as a corporate banker. Mayer left the banking industry after ten years and signed on with Agora Financial. His book, Invest Like a Dealmaker, Secrets of a Former Banking Insider, documents his ability to analyze macro issues and micro investment opportunities to produce an exceptional long-term track record of winning ideas. Mayer's commentary has been featured by MarketWatch, Russia Today TV, the Atlanta Journal-Constitution, and the Huffington Post. http://dailyreckoning.com/author/chrismayer/
Even in the face of rising interest rates and the current business cycle, Jason is still bullish when it comes to investment opportunities during the upcoming Trump administration. The future of the investment economy will be discussed during the next Meet the Masters Live Event. Today's guest Gerald Celente makes his third appearance on the Creating Wealth podcast. Gerald is the Founder of the Trends Research Institute, Publisher of Trends Journal and Editor of Agora Financial's Breakthrough Technology Alert. The previously pessimistic trends analyst has changed his outlook on America's economic future by 180 degrees in the direction of positive. Key Takeaways: [1:32] Gerald Celente has turned his economic outlook by 180 degrees. [2:40] Jason is bullish about the investment opportunities during a Trump administration. [5:08] Rising interest rates and the general business cycle are two things that may be a concern to the economy. [7:22] Info for the Meet the Masters of Income Property Live Event and Live Stream. [9:17] Analysing WSJ's article Trump's Win Fuels Bets on Inflation, US Today and RT articles. Gerald Celente Guest Interview: [16:40] All over the world people vote out what they want out. [18:21] The current shift is a shift away from big government not towards Socialism. [20:23] The Businessman-in-Chief is a bottom line guy. [21:49] The media world, the political world and the real world. [26:20] It's time to take advantage of opportunities and play the “Trump” card. [28:46] The U.S. needs to become a self-sustaining economy. [32:44] The Fed's will raise interest rates several more times. [38:00] Will there be war under a Trump administration? [40:22] Closing thoughts and contact information for Gerald Celente. Mentioned in This Episode: Jason Hartman Meet the Masters of Income Property Live Event Occupied Peace Trends Research
Let's call this one the “Non-Show” where you can hear some quick highlights of past shows and forward the five-minute “demo reel” to friends and family. Upcoming shows include: Addison Wiggin, editorial director and publisher of The Daily Reckoning and executive publisher of Agora Financial and cash flowing, turn-key income property opportunities in Dallas, TX.
Jason Hartman talks with Chris Mayer who is managing editor of the Capital and Crisis and Mayer's Special Situations newsletters. He also is a contributor to the Daily Reckoning. Graduating magna cum laude with a degree in finance and an MBA from the University of Maryland, he began his business career as a corporate banker. Mayer left the banking industry after ten years and signed on with Agora Financial. His book, Invest Like a Dealmaker, Secrets of a Former Banking Insider, documents his ability to analyze macro issues and micro investment opportunities to produce an exceptional long-term track record of winning ideas. Mayer's commentary has been featured by MarketWatch, Russia Today TV, the Atlanta Journal-Constitution, and the Huffington Post. http://dailyreckoning.com/author/chrismayer/
On today's Creating Wealth Show, host Jason Hartman talks to financial maven and author, Bill Bonner, about his new book,Hormegeddon, how to create money out of thin air, the situation in Japan and whether you really can have too much of a good thing. Bill's company, Agora Financial, is a leading marketplace for advice and talking points about everything to do with investing so he's perfectly placed to assist those looking to increase their investment prowess. Ahead of the interview, Jason addresses the Elon Musk announcement of semi-autonomous cars and their inevitably disruptive impact on everything – including real estate. Takeaways – The title for Bill Bonner's latest book, Hormegeddon, comes from the term for specific biological experiments which went awry: hormesis. – With many of these things they can start out as beneficial but the more you use them, the more issues arise. – The notion of creating money is so difficult for even experts to understand – how can real money be created from absolutely nothing? From thin air? – The trade of the decade assessment is not a prediction; it's all about analysing what's up and what's down. – The situation that Japan is currently in is terrible, and it doesn't look to be improving in the immediate future. – Indeed, there's every possibility that the US could follow suit and end up in a similar situation to Japan, especially with ever-increasing Chinese trade agreements using Chinese currency clauses. – One potential option could be ‘direct monetary funding' which is the act of giving money, rather than lending it, in an attempt to bring the economy back up by consumer spending. – If you borrow money long-term for real estate purposes and it's on a low-rate basis, inflation can eventually come along and pay off your debt for you. – Too much of a good thing is only too much. We view security as a good thing, but consider the money the Germans were spending on their own security during the war and that just can't be justifiable. – Declining marginal utility is where you invest too much into one thing and it all backfires. – Decades ago, the huge houses used to be owned by people who made things and had a real role in society and manufacturing; now they're just owned by hedge-fund guys. – With all of the technological advances now occurring, this is an amazing time to be alive. – Agora exists as a marketplace to collect together everyone's questions and answers about investing because no one knows who's going to have the right answer. – For more information, head to www.AgoraFinancial.com or for an entertaining read, check out www.DailyReckoning.com Tweetables We spent 200,000 developing our sentiments and our bodies as humans, but now we're so unequipped to deal with quantitative easing. Tweet this! Empires get to impose their currency, but over time, they lose that ability – the dollar could seriously fall. Tweet this!
Chris Mayer is the Managing Editor of Agora Financial and Editor of the Capital and Crisis publication. Mayer breaks down the unemployment numbers for us and whether it is actually getting better. He then discusses the benefits of traveling around the world to get an investment story. Given the instability in the emerging markets, Mayer assesses whether this is the beginning of the next global financial storm. Chris has prepared a SPECIAL video for our listeners. He shares SEVEN incredibly safe stocks that you should buy now. Chris believes these stocks will multiply your wealth 20 times over. Visit www.GrowYourWealth.info to find out what these companies are. That's www.GrowYourWealth.info.
Chris Mayer is the Managing Editor of Agora Financial and Editor of the Capital and Crisis publication. Mayer breaks down the unemployment numbers for us and whether it is actually getting better. He then discusses the benefits of traveling around the world to get an investment story. Given the instability in the emerging markets, Mayer assesses whether this is the beginning of the next global financial storm. Chris has prepared a SPECIAL video for our listeners. He shares SEVEN incredibly safe stocks that you should buy now. Chris believes these stocks will multiply your wealth 20 times over. Visit www.GrowYourWealth.info to find out what these companies are. That's www.GrowYourWealth.info.
Jason Hartman talks with Chris Mayer who is managing editor of the Capital and Crisis and Mayer's Special Situations newsletters. He also is a contributor to the Daily Reckoning. Visit:http://www.jasonhartman.com/podcast/ or search Jason Hartman in the iTunes Store for more. Graduating magna cum laude with a degree in finance and an MBA from the University of Maryland, he began his business career as a corporate banker. Mayer left the banking industry after ten years and signed on with Agora Financial. His book, Invest Like a Dealmaker, Secrets of a Former Banking Insider, documents his ability to analyze macro issues and micro investment opportunities to produce an exceptional long-term track record of winning ideas. Mayer's commentary has been featured by MarketWatch, Russia Today TV, the Atlanta Journal-Constitution, and the Huffington Post. http://dailyreckoning.com/author/chrismayer/
This episode is an interview with Joel Bowman, the managing editor of The Daily Reckoning e-newsletter email and former managing editor of the Rude Awakening. After completing his degree in media communications and journalism in his home country of Australia, Joel moved to Baltimore to join the Agora Financial team. His keen interest in travel and macroeconomics first took him to New York where he regularly reported from Wall Street, and he now writes from and lives all over the world. Joel currently lives in Buenos Aires. In the interview he gives his perspective on life as an expat in the city and provides an overview of what has been happening to the economy in Argentina recently. Apologies for the technical problems with the recording: the audio cuts out very briefly intermittently throughout the interview, but it is still possible to understand the interview.