Knox Talk

We're kicking off season 5 with a fan-favorite topic! We're joined by Kat Jones, the Director of NIL at the University of Tennessee. We dive into what the schools are doing to aid athletes in their NIL endeavors, how the NIL role has changed since it started, and what's to come.

Brandon and Paul discuss playoff expansions and how it will change bowl games as we know them. They also discuss hospitality and share some stories on personal hospitality fails and successes.

We jump outside our wheelhouse in our latest episode as we discuss selling sponsorships for music vs for sports. We are joined by the incredible Andrew Goldberg as we dive into this topic!

Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: What percentage of your advertising budget goes into sports? How do you measure success? What type of inventory does Gus's Fried Chicken utilize? How do you reevaluate your budget as you continue to grow? And more! Listen now!

Paul and Brandon discuss how to manage multiple partners in the same category. They unpack this from a school/team perspective and a client/agency perspective. They dive into everything from: IP Rights Exclusivity The difference between pro and college teams managing multiple partners and more!

Not all sports sponsorship deals are large six-figure deals. Some are smaller, local deals. What is the best way to manage those deals? What are practical ways to ensure success for those clients? Paul and Brandon dive into how to achieve success in small sponsorship deals.

Paul and Brandon dive into a deeper conversation on coaches' shows and how they have changed over time. They break down why they think coaches' shows are not as popular as they used to be, ways to enhance your coach's shows, and more!

Is radio dead? Paul and Brandon dive into radio broadcast in sports sponsorship and how it can impact and aid your team or sponsorship deals. Listen now!

In this episode, we are joined by Derek Scott as we unpack sports sponsorship at the high school level. We discuss key similarities and differences between selling at the college and high school level, the evolution of high school sports sponsorships, regular season vs championships, and more! Derek Scott is a Marshall University grad who has worked in college sports at Ohio University and South Carolina. Two and half years ago he made the switch to his current role as GM of Teal properties seeing high school sports sponsorships.

Brandon and Paul kick off season 4 with the topic of service. They discuss the high rate of turnover in the service department in college athletics, how the college model is different than the pro model, and ways to build a deeper connection with clients that are impactful yet are not being used as much in today's world. Listen now!

We are wrapping up season 3 with the second part of this two-part special, featuring guest Alicia Longworth. Give it a listen and be sure to subscribe to be the first to know when season 4 will return!

It's Women's History Month, and we are celebrating by having our first female guest with us! (But most definitely not our last!) Alicia Longworth joins us in this episode of Knox Talk as we dissect different ways to integrate sponsorships in college universities. Some topics discussed are: How to get fans in stands and up attendance Does the cost of hotels defer people from attending games? Funny failure moments in sponsorship activation Multi-media rights and going in-house Concessions And more!

In this episode of Knox Talk, we are joined by Caleb Swann as we discuss Intellectual Property Rights! We dive into topics such as, What drives market prices for IP rights? How do you establish or re-establish a baseline for IP rights when at a new property? Changes in the pricing model of IP rights Different ways to utilize IP rights + logs and more!

Paul and Brandon discuss the evolution of coaches' shows. They dissect what is working and what is not. They share success stories and what the biggest challenges are in creating coaches' shows. Subscribe and rate Knox Talk on your podcast platform of choice and be sure to let us know what you want to know more about in the sports sponsorship world by messaging us at @knoxsports on Twitter!

In our first episode of 2022, Paul and Brandon share their thoughts on renewals. They discuss what has changed, what people can do to improve the renewal experience, and what is the perfect time to start the renewal process. If you enjoyed this topic, leave us a review and let us know what topic you want to learn more about next!

In this episode, we follow up with what NIL is like now that it is in play. Paul and Brandon are joined by Austin Price, as they discuss NIL, the problems that have arisen, NIL promotions, and where it will go in the future. Listen now!

In this episode, we are joined by Fred Doremus as we discuss videoboard assets at games. We break down the different ways they can be used for marketing in the stadium, how they have evolved over the years, share unique ways they have been used, and more!

We are joined by Job Zeitz in our latest episode! Jon breaks down what it looks like selling at a small school like Radford. They discuss asset values, how they share fans with Virginia Tech, and why their time in March Madness was so important to them marketing-wise. Listen now!

Paul and Brandon break down the different areas of basketball sponsorships. From social campaigns, signage, promotion activation, and more. This episode is jam-packed with great info. Listen now!

Paul and Brandon are back with Season 3! They're kicking off the season with an incredible episode on selling sponsorships in the world of college sports vs. professional sports. Bill Houston, the Senior Associate AD at the University of Tennessee, joins us as our guest speaker.

Paul and Brandon are joined by Mike Money as they discuss schools going back in house. A few of the topics they'll cover are the advantages and disadvantages, how this affects staffing and multi media partners, and how this changes their role on game day. Listen now!

NIL is officially in motion. But what does that mean for companies already in partnerships with the schools? What does this mean for future partnerships? What is off limits + what is allowed? Will this change how recruiting is done? Paul + Brandon discuss these topics in more in this episode of Knox Talk!

Paul and Brandon discuss sales pitches, and closing the deal. They share personal stories and tips on every step of the negotiation process that will help close the deal.

In this episode, we are joined by Matt Preece from the Texas Longhorns. Matt, Brandon, and Paul discuss what it is like selling from ones alma mater. They breakdown the pros and cons that come with it and share tips on how to navigate through.

We are joined by Ron Houser, the Market Partner of Texas Roadhouse! He shares the client perspective of sports sponsorship and what he values when creating a partnership.

Paul and Brandon join us for a mid-week discussion on TV promotions in the sports sponsorship field, content and how it has evolved over time, and summer promotions in the world of college sports.

In this episode, Paul and Brandon discuss selling and buying sponsorships from hot and cold properties. They share personal stories, a few laughs, and tons of insightful information to help your sponsorships!

In this episode of Knox Talk, Paul and Brandon discuss sports play-by-play announcing and broadcasting with the legendary Gene Deckerhoff! They breakdown what goes into making a successful play-by-play, how the crowd is important, share tips and stories, and more! About our guest: Gene Deckerhoff has been the voice the Super Bowl champion Buccaneers since 1989. On top of that, he also is the been the voice of the Florida State Seminoles basketball and football games since the 70s.

Paul and Brandon talk about the growth of baseball and softball sponsorships in college sports. They explain why they're growing, why they are perfect for local businesses, promotion and branding ideas, and more!

Paul, Brandon, and our special guest Lee Douglas, share sponsorship negotiation stories. From the good to the bad, lessons to be learned, and key takeaways, you won't want to miss this episode!

Kick-off March with some madness. Paul and Brandon discuss all things March Madness in our first episode back! From the sponsorship perspective to the fan perspective, they cover it all. There are even some fun facts + personal stories sprinkled in that might surprise you.

Get ready for season 2 of Knox Talk! This season is jam packed with special guests and fun stories. Season 2 launches later this month!

In our season 1 finale, Paul and Brandon discuss failed promotions they have been a part of. You'll learn and laugh a lot as they recount their stories! We will be back in 2021 with Season 2! Have a safe + fun holiday season and thanks for listening!

Paul and Brandon discuss college athletes and NIL (name, image, likeness). They breakdown how this will impact numerous other areas of the sports and sponsorship world.

On this episode of Knox Talk, JD Byars from South Alabama joins us as we discuss what it is like selling sports sponsorships at small schools vs at large schools. JD is not only an incredible salesman for the University of South Alabama, he is also the talented play-by-play voice of the Jaguars!

We our joined by our very first special guest, Kris Kassle, in this episode! Kris is the Vice President of Fox Sports and the GM of the Fox Sports property at Michigan State. Together, they discuss how sports differ in the North versus the South and how to sell collegiate sports sponsorships accordingly.

Paul + Brandon share even more coaches stories and explain how coaches have a direct impact on the sports sponsorship world!

This is the first of a two-part special where Paul + Brandon share behind the scenes coaches stories illustrating the importance of the coaches role in sports sponsorship deals!

Brandon and Paul discuss selling sports sponsorships around beloved college traditions. They explain how to do so effectively and recall some stories of successes + failures!

Paul and Brandon take a stroll down memory lane as they discuss how they got their start in the sports world and give advice on how to land a job in sports!

With Coronavirus in full-swing, it has caused many problems in the world of sports. One of these is for sponsorships. How do teams, leagues, and schools go about ensuring their sponsors are still getting what it due? Make goods! Paul + Brandon dive deeper into the current world of make goods in this episode.

Paul and Brandon talk about how Coronavirus impacted the world of college sports. Dive into how both sides of the sports world are dealing with Coronavirus and what is to come in future of sports as we find this new normalcy.

Learn about who we are, what we do, and what this podcast is about.