Lead Generation Hub

Without this, no matter how compelling your ad copy, it will probably fail.

Practical and immediately applicable, read these books today to get an unfair advantage over your competitors.

How a Mistake I Made on Linkedin, Helped Generate More Leads Can you guess what it was?

And more importantly, content your target market resonates with...  

Why What Happens Before the Sales Meeting is Often More Important Than What Happens at the Sales Meeting

And perhaps more importantly, 'control the frame' of your client's decision criteria - to boost your lead to conversion rate.

The way they uncovered the MS-DOS breakthrough will make your jaw drop. It's not all about focus, for them or for us as business owners...

This Pavlov's Dog discovery explains why your ad. cost suddenly soars - and how to fix it.  

Tricks your mind into craving to write that ad, sales letter or content piece.  

How to Use Ideas From Your Competitors to Write Stronger Ads Including a simple Facebook hack, which will breathe creativity into your advertising and marketing. Just don't make this mistake...  

How to start developing a marketing plan And the single biggest mistake people make when they begin the process.

Using randomness and optionality - and the A, B, C, D method of categorisation.

Or your Google Ad. Or a sales letter. Or your Linkedin post. But it's only effective if you do this first. Otherwise it will have the "yawn factor."

I was working with a client, and their sales funnel wasn't converting. They couldn't work out why. Then they did this. Their jaw dropped. And they finally knew what to do next. Can you guess what it was?

But make no mistake about it - it happens! Here's how to make every book you read way more effective, and get the most out of your learning time.

Have the rules change with copy? Is long copy or short copy better in today's market? And which one can increase the conversion rate up to 80%.

Should you write your own copy, or employ a professional? Outsourcing is not always the answer, it all depends on this

Why people give up on social media marketing And the simple "mindset shift" which keeps you on track, even when your results are underwhelming.

How often should you email your subscribers? And why you can be in touch far more than you think, if you do this one simple thing.

Are these the most important marketing channels in the next 5 years? It's always difficult to predict the future, but this is what I'm seeing as the trends from everything I'm being exposed to. Thanks for the question @ahmad Imam @steve makris

When should you stop marketing? What my nephew's dog Zuko can teach you about always keeping your momentum despite the impage of changes in the marketplace.  

The most successful Linkedin "starter messages." Content builds trust, but direct messages and the phone creates sales. Here's the most successful conversation starter messages I have tested post connection, on LInkedin. Thanks for the question @antony loomans

Best way to find topics for email marketing Got an email database but don't know what to send them. Try this . . Thanks for the question @arjun paliwal

How to find out what people actually think of your content Do you share content but others wonder if you're connecting with your audience? Here's the quickest way to find out . . Thanks for the question @jeremy boulton

You don’t have to be a copywriter or even a good writer to create content. You just need to do this simple thing.

My Opinion on the Royal ommission Every business owner can learn something from this, even if you're not in the finance industry.

When not to Create a Sales Funnel Sales Funnels are usually a good idea but please don't jump right out and do them if you're in this situation.

Perhaps the #1 key to being able to solve complex marketing problems quickly.

Are you guilty of this, and do you know how to fix it?  

This demonstrates how to shift your mindset with marginal gains. How one very small marginal gain and another and another can transform a whole business to another level.  

If you've been thinking about launching a book, this technique could help you take the elevator to the top.

Forget the shiny objects. These 2 critical questions will help you uncover the best marketing strategy for your business.  

Got an email list and aren't sure how to leverage it? Here's the exact process I use with my clients to turn their email list into dollars...    

This is a tool I've just started using, that has made it faster to create and distribute higher quality proposals.  

How do know if you're giving away too much or too little content on social media? Should you give it all away, or hold back? Watch the video to find out...    

Best way to overcome anxiety in business Also the best way to find out what you really want in 2019, by thinking "anti" instead of New Years Resolutions...  

How to choose the best marketing activities Got a limited time and a limited budget, and not sure whether to do Facebook, Google, send letters, build a web site... or something else? Totally confused about what to do? Then listen to this podcast..

A selfish reason you should create tons of content It has nothing to do with almost everything you've been told, but it's so important for your professional development. And getting more clients is a handy spin off :-)  

The most popular tweet ever at a Superbowl How a simple tweet helped Oreo win the Clio awards and get massive exposure. But the "tweet" was just the ignition key, find out how they turned it into a marketing sensation. #twittermarketing #scottbywater #marketingstrategy #momentummarketing #leadgeneration #socialmediamarketing #socialmedia #digitalmarketing #marketingdigital #marketingtips #contentcreator #contentmarketing #copywriter #copywriting

When not to use swipe files for ads How using a swipe file lost me a client. Please don't make this mistake when creating copy / ads for Facebook, emails, Google - online or offline.    

Short content vs. Blockbuster Content. What's better? What we can learn from Ronaldo about content marketing...

Great companies have been studied, but is it any guarantee of survival? And will you succeed if you follow in their footsteps? Here's why you should take prescriptiosn of greatness with a grain of salt, and stop looking for the magic formula.  

When writing your next ad or sales letter, here's a clever way of using Amazon to do your research for you.

White papers have become very popular in recent years, but here's a breakdown of when you should use a hard offer vs. a soft offer

Just use this "Star Wars" principle  

How to generate more leads from your web site. Simple technique allows you to multiply the leads and sales generated from your web site.

How to stop wasting time on sales calls. Use this 4-step formula to quickly disqualify prospects

What's your lead generation portfolio? One approach is to look at it like you would a stock portfolio. Not sure what I mean, listen to the video to get a better understanding.

Want to sell, but worried about coming across as salesy or sleazy? Try this technique...

How to stay consistently motivated with your marketing, day in and day out - based on a study of over 230 peoplle

When everyone else is saying the same thing, how do you make your marketing stand out - and cut through the clutter in 2019? Put these 3 techniques to the test.