Podcasts about lead magnets

#679 – In dieser Episode erklärt Tim, wie du einen Newsletter aufbaust, der Vertrauen schafft und dich als Thought-Leader positioniert. Du erfährst, worüber du im Newsletter schreiben solltest, welche Newsletter-Formate sinnvoll sind und wie du mit Storytelling sowie festen Rubriken spannende Inhalte schaffst und Kaufinteresse bei deinen Lesern weckst. Highlights: "Produkte sind austauschbar, Personen aber nicht. Kunden wählen eben nicht nur das Was, sondern auch das Wer." "Du kannst so gut wie jede Geschichte, die dir passiert, zu einem Learning ableiten und das relevant für deine Zielgruppe machen." "Bitte Mut zur Persönlichkeit und zur scharfen Zunge – Menschen folgen gerne Menschen, sie hören auch gerne Meinungen und Haltungen." Timestamps: 00:00 – Willkommen & Einleitung 04:24 – Lead Magnet & langfristige Kundenbindung 10:18 – Automatisierung, Bewertungen und Sicherheit durch E-Mail 16:47 – Unternehmens- vs. Thought-Leader-Newsletter 20:44 – Was schreibe ich im Newsletter? 25:35 – Die ELPA-Formel und Storytelling 29:28 – Feste Newsletter-Formate und Struktur 33:59 – Storytelling, Persönlichkeit und Kundenbindung Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Pourquoi certains contenus explosent pendant que d'autres sombrent dans l'oubli, et surtout, comment faire en sorte que votre marketing soit enfin vu, lu et partagé.

In this special FDE+ virtual session, host Kortney Harmon is joined by Clark Willcox, Founder of Digital Recruiter, to explore how recruiters can use LinkedIn, AI, and automation without losing the authenticity that builds trust and drives revenue.Clark explains why generic AI-generated content can damage a recruiter's credibility, why meaningful conversations matter more than likes, and how a targeted LinkedIn strategy can create a consistent business development pipeline. He also shares practical ways to strengthen your profile, reach the right prospects, create content that connects, and use your recruiting technology to support more intentional outreach.Key takeaways include:Building a LinkedIn profile that attracts ideal clientsCreating content that generates conversations instead of vanity metricsUsing AI without sacrificing your voice or authenticityCombining targeted outreach with consistent thought leadershipUsing your recruiting CRM to turn relationships into pipeline opportunitiesLearn how to build a stronger recruiter brand and use AI, automation, and LinkedIn with greater intention._____Follow Clark Willcox on LinkedIn: LinkedIn | ClarkLearn more about Digital RecruiterFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

Découvrez Webmecanik, le partenaire du Podcast du Marketing qui vous simplifie le CRM et l'automatisation.Et si vous pouviez multiplier votre audience sans produire toujours plus de contenu ? Avec Alexe Martel et Charles Davignon, nous décortiquons la stratégie du bundle : comment plusieurs entrepreneurs peuvent mutualiser leurs audiences, leur visibilité et leur confiance pour toucher de nouvelles personnes. Dans cet épisode : 00:00 Teasing04:03 Pourquoi s'intéresser au bundle ? 05:34 Comment fonctionne un bundle ? 07:25 Mutualiser les audiences pour gagner en visibilité 09:57 Le bundle fonctionne-t-il avec une petite audience ? 12:09 Newsletter ou réseaux sociaux ? 17:57 Affiliation : comment les participants sont-ils rémunérés ? 21:53 Comment créer son propre bundle ? 28:50 Mobiliser les participants pour réussir son lancement 30:38 Les principaux enseignements à retenir 35:05 Le Cabinet de curiosités Vous pouvez aussi découvrir le Cabinet de Curiosités d'Alexe et Charles.---------------

On pense qu'il faut être partout, produire beaucoup, être visible tout le temps.Mais ce qu'on oublie, c'est qu'en réalité, vos prospects ne sont pas partout. Ils sont là où ils ont l'habitude de chercher des réponses. Et souvent, ce n'est pas là où vous investissez votre énergie.Dans cet épisode, je vous parle de:Pourquoi être partout n'est pas la solutionComment identifier les canaux réellement utilisés par vos prospectsEt surtout, comment vous concentrer sur ce qui fonctionne déjà, pour attirer plus de prospects, sans en faire plus.Parce que croyez-moi : quand vous êtes au bon endroit, avec le bon message, vous n'avez pas besoin de forcer.Vos prospects viennent à vous naturellement.

Cybersecurity is not something you can set, forget, and deal with later.In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with Eddie Clark, founder and CEO of Solve iT, to talk about the cybersecurity risks small businesses often overlook—and what business owners can do before those risks become expensive problems.With more than 30 years in IT, Eddie breaks cybersecurity down from a business perspective. He explains why cyber liability insurance should be treated as a last line of defense rather than a security strategy, what a meaningful IT threat assessment should examine, and why people, processes, and technology all matter when evaluating risk.The conversation also tackles cloud security, employee digital habits, unauthorized apps, open Wi-Fi, password management, co-managed IT, internal IT burnout, and the hidden cost of treating technology as an afterthought.Eddie's message to business owners is simple: later never comes.If technology touches your business—and it does—cybersecurity needs to be part of the conversation now.

Get the free episode companion guide here A client I'll call Jess sat across from me and had no idea she'd made $16,825 for her practice in four weeks, because she'd never been shown what numbers to track. This episode walks through exactly how that happened, and what it means for anyone in private practice who wants a dependable way to bring in the right kind of enquiries without living on social media all day. Jess came to Momentum 90 wanting help filling her diary, and when we looked closely, the problem had nothing to do with effort. She simply didn't have a lead magnet for private practice that was doing its job properly. Once we looked at her existing freebie for therapists and adjusted a few key pieces, she shared it in two Facebook communities and on her own website, and the enquiries and bookings followed. The episode covers how to create a lead magnet for private practice that people want rather than something generic, and the lead magnet mistakes therapists make over and over: content that could have come straight off Google or ChatGPT, design pulled from a template with the Canva Sans font never changed, text running edge to edge with no margins, and PDFs that open in Google Drive with no opt-in and no email sequence behind them. There's also a section on why interactive lead magnet ideas are outperforming the standard downloadable PDF right now, and why building a private practice marketing Australia strategy around one or two well made freebies can grow your audience while you sleep. If you've been wondering how to grow your therapy practice email list, or you're after lead magnet ideas for psychologists and counsellors who want to know how to get clients without social media, this one walks through the whole thing, including the difference between a PDF lead magnet vs interactive lead magnet and why that difference is showing up in conversions. If you want help figuring out your own freebie strategy, come and join Claude for Therapists, my Skool community, at https://www.skool.com/brooklyn/about, where there's a seven day free trial and a business manifestation coaching app built around this exact approach. Or if you'd rather talk it through one to one, you can book a consultation with me at https://calendar.app.google/KqBm3VEyVvUhCgSb7. Keywords used: lead magnet for private practice, freebie for therapists, how to create a lead magnet for private practice, lead magnet mistakes therapists make, interactive lead magnet ideas, how to grow your therapy practice email list, private practice marketing Australia, lead magnet ideas for psychologists and counsellors, how to get clients without social media, PDF lead magnet vs interactive lead magnet Mini FAQ: Q: What is a lead magnet for private practice? A: It's a free resource offered in exchange for an email address rather than money, and its job is to bring the right people into your world so you can build trust before they ever book with you. Q: How much can a lead magnet earn for a private practice? A: One Momentum 90 client generated $16,825 in bookings in four weeks from a single lead magnet shared in two Facebook communities and on her website. Q: Why do most therapist freebies not get downloaded? A: Usually it comes down to weak design, no clear value shown on the cover, and generic content that reads like something already available on Google or ChatGPT. Q: Should a lead magnet for private practice be a PDF? A: A PDF still works if it's fillable online rather than printable, but interactive formats are converting better right now because people expect to click, type, and get a response rather than just read. Q: How often should a freebie be promoted to keep working? A: It needs to be shared regularly, even just thirty seconds in a story or a post, because a freebie left alone on a website will convert far more slowly than one that's actively being shared.

Google intègre désormais l'IA directement dans ses résultats de recherche. Moins de clics, plus de réponses générées par l'IA : avec Marvin Tranchant, fondateur de SkySEO, on décrypte ce que ce changement implique vraiment pour le SEO, la visibilité des marques et vos investissements marketing.Vous pouvez contacter Marvin Tranchant sur LinkedIn ou sur le site de Skyseo.---------------

Je vous propose de plonger dans le monde fascinant du pivot entrepreneurial. Nous explorerons quand et pourquoi il est crucial de réorienter son entreprise pour s'adapter à un marché en constante évolution. Comment reconnaître les signes avant-coureurs d'un besoin de changement ? Quelles stratégies adopter pour réussir ce virage ? Et surtout, quelles leçons pouvons-nous tirer des entreprises qui ont su se réinventer ?Si vous avez déjà pensé à pivoter, cet épisode est fait pour vous !--------------

Comment continuer à investir dans sa marque quand le business exige des résultats immédiats ? Omer Waysman, VP Marketing North America de Michelin partage sa vision pour arbitrer entre court terme et long terme. Comment défendre des investissements de marque quand votre direction vous demande du ROI, des ventes et des résultats immédiats ? C'est l'un des arbitrages les plus difficiles du marketing : investir dans des actions de conversion faciles à mesurer ou consacrer une partie de son budget à construire une marque dont les effets se jouent sur plusieurs années. Dans cet épisode du Podcast du Marketing, nous avons discuté de la place de la marque dans la stratégie marketing, de la pression du court terme, de la difficulté à mesurer le ROI du branding et du rôle que doit jouer le marketing entre construction de marque et développement du business. Vous découvrirez notamment pourquoi la marque peut devenir votre actif le plus précieux, comment penser vos investissements dans la durée et pourquoi chercher systématiquement à justifier chaque euro par un retour immédiat peut vous conduire à de mauvais arbitrages. Parce que le marketing n'est pas un sprint. C'est un marathon. ---------------

Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job.What you'll learn:Why a quiz creates a different kind of opt-in motivation than a typical freebieHow question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessingWhy segmenting your list by quiz result changes what your follow-up emails can actually doWhat happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completionsThe two changes I made after diagnosing my own drop-off, and why I'm still waiting on the resultsEpisode highlights (timestamps are estimates — confirm against final edited audio)[00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets[03:15] The moment my view rate looked great and my completion rate didn't[06:40] What's actually inside Interact: quiz types, the logic builder, and results pages[10:20] How segmentation turns a quiz into more than a one-time freebie[13:05] Building four to five emails per result, and what each sequence is actually built to do[17:30] What the question-by-question analytics showed me about where people quit[20:10] The problem I didn't expect: every result assumed something was broken[23:00] What I changed, and why I don't have the after numbers yetKey takeaway: "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it."Resources mentioned:Take the Brand Frequency Quiz: jantouchberry.com/quizTry Interact at a discount: Interact quiz platform linkCall to action: Take the Brand Frequency Quiz at jantouchberry.com/quiz to see the segmentation in action, and if you're thinking about building your own, use the Interact link above to get started at a discount.CONNECT WITH JAN:Subscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryGrab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.JOIN THE CONVO:We'd love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Did you like the episode? Send me a text and let me know!!Inbound leads close at 14.6%. Outbound closes at 1.7%. If you're still relying on cold outreach to fill your pipeline, you're working eight times harder for a fraction of the results. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's question from tuepodcast.net/askpi: how do I build a personal brand on LinkedIn or X to generate inbound leads?The answer is a complete 2026 blueprint — from profile optimization and algorithm mechanics to content strategy, lead magnets, and the one reframe that changes everything: you're not giving away your secrets, you're proving you're the only one qualified to execute them.What You'll Learn:Why inbound leads convert 8-9x better than cold outreach — and the psychology behind the gapWhy LinkedIn now drives 75-85% of all B2B social media leadsHow LinkedIn capped connection requests to 100-200 per week — making inbound mandatoryWhat a personal brand actually is in 2026 (hint: it's not a color scheme)How to write a hyper-specific positioning line that filters the right buyers instantlyWhy your LinkedIn profile should function as a landing page, not a resumeWhat "true flexing" looks like — and why objective proof beats empty adjectives every timeHow LinkedIn's new 360 Brew AI ranking system works and what kills your confidence scoreWhy the March 2026 authenticity update killed polls, engagement bait, and external linksWhy PDF carousels pull a 6.6% engagement rate (and what dwell time has to do with it)Why one deep post per week beats five shallow ones — every timeThe content flywheel: one foundational piece that fuels your entire week of contentThe Ty Mumford stump grinding method: how radical authenticity builds fierce loyaltyWhy giving away your best frameworks for free is the fastest way to get paying clientsHow to create ideological enemies — and why it magnetizes your ideal tribeThe three-step inbound post funnel: awareness → education → soft actionWhy lead magnets and email lists are the ultimate finish line of every social strategyWhy your email list is the only audience you actually ownTimestamps:[00:00:00] – The Vacuum Salesman vs. The Welcoming Storefront: The Core Analogy[00:01:30] – The Listener Question & Today's Mission[00:02:30] – Why Inbound Converts 8-9X Better Than Outbound[00:03:00] – 14.6% vs. 1.7%: The Psychology of Asymmetrical Trust[00:03:30] – LinkedIn Drives 75-85% of All B2B Social Leads[00:04:00] – Why LinkedIn Killed Mass Outreach (100-200 Connection Cap)[00:04:30] – What a Personal Brand Actually Is in 2026[00:05:00] – The Hyper-Specific Positioning Line That Filters Buyers Instantly[00:06:00] – X Platform Technical Requirement: Your Profile Must Be 100% Public[00:06:30] – Treating Your LinkedIn Profile as a Landing Page[00:07:00] – The Banner Image as Window Display: Filtering In and Filtering Out[00:07:30] – The About Section: A Sales Letter Disguised as an Introduction[00:08:00] – True Flexing: Why Objective Proof Beats Empty Adjectives[00:09:30] – Building the Storefront: Profile Optimization Complete[00:09:45] – The 2026 Algorithm Landscape: Views Down 50%, Engagement Down 25%[00:10:00] – LinkedIn's 360 Brew AI: How the Confidence Score Works[00:11:00] – Why Posting Off-Topic Kills Your Reach Across the Board[00:11:30] – The March 2026 Authenticity Update: What Got Killed[00:12:00] – Polls Are Dead: 0.07% Engagement Rate Explained[00:12:30] – What the Algorithm Is Actually Rewarding Now[00:12:45] – PDF Carousels: 6.6% Engagement Rate and the Dwell Time Mechanic[00:13:30] – Why One Deep Post Per Week Beats Five Shallow Ones[00:14:00] – The Golden Posting Window: Tuesday-Thursday, 9-11 AM[00:14:30] – The Content Flywheel: One Piece, Full Week of Content[00:15:30] – Humanizing the Brand: Why Authenticity Is a Technical Advantage[00:16:00] – Ty Mumford and Stump Grinding: The Power of Documenting Your Reality[00:17:00] – Give Away the Manual: Why Free Frameworks Attract Paying Clients[00:18:00] – Creating Ideological Enemies to Magnetize Your Tribe[00:19:00] – The Three-Step Inbound Post Funnel: Awareness → Education → Action[00:20:30] – Lead Magnets and Why Email Is the Only Audience You Own[00:22:00] – Final Thought: How Will Your Brand Retain Its Human Soul?[00:23:00] – Submit Your Question & Wrap-UpSubmit Your Question:

In this episode, I'm talking about why having a growing email list doesn't necessarily mean you're attracting the right people. You might have a lead magnet that gets lots of downloads and new subscribers, but if those people never go on to buy from you, it's worth asking whether your lead magnet is attracting potential buyers—or simply freebie hunters. I explain the difference between a “hunter magnet” and a “buyer magnet,” and why information-based lead magnets are becoming less effective now that AI can provide almost any information in seconds. Instead, I share why your lead magnet should help your ideal customer take action, prove they have a specific problem, and naturally lead them towards your paid offer. I also walk through five checks you can use to review your existing lead magnets, including whether they encourage implementation, speak to a specific person, connect naturally to your offer, and provide something that AI can't easily create in 30 seconds. I use the example of a “50 Content Ideas” freebie and show how turning it into a specific, actionable pre-launch content plan can make it much more likely to attract buyers. Ultimately, the goal isn't to build the biggest email list possible—it's to build a list filled with people who are genuinely interested in buying what you offer. 3 Key Takeaways Focus on Buyers, Not Just Downloads A lead magnet isn't supposed to simply grow your audience or email list. Its job is to attract potential leads who are likely to become customers. A smaller list of people who genuinely want your offer can be far more valuable than a huge list of people who only signed up for a freebie. Create Lead Magnets That Encourage Implementation With AI making information easier than ever to access, simply giving people more information isn't enough. Stronger lead magnets help people take action, solve part of a specific problem, and move closer to the result they want. The more implementation your lead magnet provides, the more likely it is to attract someone who is serious about getting results. Make Your Lead Magnet a Natural Step Towards Your Offer Your lead magnet should be specific to the person you want to work with and connected to the problem your paid offer solves. When the lead magnet naturally prepares someone for your paid program, the next step becomes much clearer. Instead of asking how many people downloaded your freebie, look at how many went on to buy. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

What happens when your website gets traffic but not results?In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins talks with Brett Duncan, author of The AI-Powered Business and creator of the MobileWise AI Voice System, about why so many websites fail to convert and what AI can do to help.From mobile user behavior and bounce rate to testimonials, trust, and lead capture, this episode explores how businesses can stop losing visitors and start thinking more strategically about conversion.Learn more: FreeMobileReport.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Professional Development and AI TrainingKeep current with continuing education from Altogether Learning Academy | Altogether Marketing LLC.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

Vos clients ne cherchent déjà plus comme avant.Au lieu d'ouvrir dix onglets sur Google pour comparer différentes solutions, ils peuvent demander à ChatGPT, Gemini ou Claude de sélectionner les offres les plus adaptées à leur situation.L'IA n'achète pas encore massivement à leur place. En revanche, elle commence à décider quelles marques méritent d'être considérées.Et cela change profondément le travail des marketeurs.Dans cet épisode, nous allons voir pourquoi les marques doivent désormais gagner deux batailles : être suffisamment claires, crédibles et documentées pour être recommandées par les machines, tout en restant suffisamment singulières, désirables et mémorables pour être préférées par les humains.Nous parlerons de considération, de positionnement, de découvrabilité, de réputation et de préférence de marque. Nous verrons aussi pourquoi chercher uniquement à optimiser sa présence dans les IA pourrait conduire à un nouveau risque : devenir parfaitement comparable… et donc parfaitement interchangeable avec ses concurrents.L'objectif n'est pas de choisir entre marketing pour les machines et marketing pour les humains.Il faut construire une marque que les machines recommandent et que les humains ont envie de choisir.---------------

Stop Chasing Cold Leads. Try This Instead.Most agents are spending money on cold lists and ads that go nowhere.There's a smarter way.In this episode, I'm breaking down hyper-local lead magnets — simple, high-value tools that make warm leads come to YOU instead of you chasing them.We're talking neighborhood market reports, community events, seasonal checklists, local resource guides, interactive quizzes, and home value guides — all designed to position you as the trusted local expert in your farm before a homeowner ever picks up the phone.And the best part? Once you build one — you can automate it across your postcards, social media, and email campaigns.I'm also giving you a challenge at the end of this episode. One lead magnet. That's all it takes to start.

Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale.  You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and creating a lead magnet that attracts future buyers—not just email subscribers. Because downloads don't pay the bills. Buyers do.  If you've been growing your email list but wondering why it isn't converting, this episode will completely change how you think about funnels, nurture sequences and lead magnets.

Lead-Magnet in 20 Min, der verkauft: Gratis KI-Generator ➔ https://xhauer.com/ai-generator-yt"LinkedIn Thought Leader Guide" gratis ➔ https://xhauer.com/linkedinIn dieser Folge teste ich, ob der Hype um LinkedIn Document Ads berechtigt ist – mit einer echten Kampagne an CEOs und CMOs im DACH-Mittelstand. Ihr seht die konkreten Zahlen aus den ersten Tagen, wie ich fünf Titelseiten gegeneinander teste und warum der Cost per Lead weit unter dem LinkedIn-Marktpreis liegt.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute, fast 40: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/Ajay-Sharma ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps Ajay build predictable client acquisition for his high-ticket land-investor coaching offer by moving from lead magnets and low-ticket funnels to a direct call funnel, adding a reputation-conscious guarantee, simplifying self-booking, and creating a higher-value backend offer. CHAPTERS: 00:00:00 Intro & Ajay's Land Offer 00:03:22 Offer Pricing & Delivery 00:05:40 Market Size & Client Value 00:09:59 Organic & Paid Acquisition 00:14:16 Lead Magnets vs Call Funnels 00:17:35 Guarantees for Cold Traffic 00:22:11 The Self-Booking Funnel 00:24:40 Scaling Ads & Lifetime Profit 00:33:51 Direct-Response Ad Creative 00:35:34 The Final Action Plan

Dans cet épisode, je vous montre comment faire plus avec moins, en identifiant les actions qui décuplent vos résultats sans nécessiter un budget XXL. Préparez-vous à voir votre marketing sous un nouvel angle !---------------

L'IA peut vous aider à produire plus vite, à décliner vos contenus et à gagner un temps précieux. Mais il y a un risque : à force d'utiliser les mêmes outils que tout le monde, est-ce que nos marques ne vont pas finir par toutes se ressembler ?Et surtout, comment faire pour que l'IA comprenne vraiment ce qui fait la singularité de votre marque ?Dans cet épisode du Podcast du Marketing, je reçois Marion Cas, spécialiste de l'intégration de l'IA dans les Content Factories.Ensemble, nous nous intéressons à ce qui se passe avant le prompt.Parce qu'utiliser l'IA efficacement ne consiste pas simplement à choisir le bon outil ou à apprendre quelques techniques de prompting. Il faut d'abord savoir ce que l'on veut lui confier, ce que l'on préfère garder entre les mains des équipes et, surtout, être capable de lui expliquer précisément qui nous sommes.Nous parlons donc de stratégie de marque, de création de contenu, de brand guidelines, mais aussi de cette connaissance de la marque qui existe parfois davantage dans la tête des équipes que dans les documents officiels.Marion partage plusieurs exemples de grandes marques qui ont fait des choix très différents face à l'IA. Elle explique également pourquoi nos bons vieux brand books ne sont pas forcément aussi utiles qu'on pourrait le penser lorsqu'il s'agit de travailler avec une intelligence artificielle.Et vous verrez que derrière cette question très technologique se cache finalement un sujet beaucoup plus marketing : qu'est-ce qui fait qu'un contenu ressemble vraiment à votre marque et pas à celle de votre concurrent ?Un épisode pour prendre un peu de hauteur sur l'IA et réfléchir à la place que vous voulez réellement lui donner dans votre marketing.

On parle beaucoup d'acquisition, de contenu, de réseaux sociaux, de conversion ou encore d'IA. Mais il existe un levier marketing beaucoup plus direct pour améliorer la rentabilité d'une entreprise : le prix.Et pourtant, c'est probablement l'un de ceux auxquels on touche le moins. On fixe souvent ses tarifs au lancement de son activité, puis on n'ose plus les changer. Peur de perdre des clients. Peur de demander trop. Ou, au contraire, de ne pas demander assez.Alors, comment savoir si vous avez le bon prix ? Faut-il augmenter vos tarifs ? Les baisser ? Les tester ? Et surtout : comment déterminer ce que vos clients sont réellement prêts à payer ?Pour en parler, j'ai invité Alexandre Devanne, spécialiste du pricing depuis plus de 20 ans. Il accompagne les entreprises à mieux utiliser le levier prix pour développer leur chiffre d'affaires et leur rentabilité.Dans cet épisode, vous allez découvrir :pourquoi le prix est un levier marketing beaucoup plus puissant qu'on ne l'imagine ;comment savoir si votre prix est trop élevé… ou trop bas ;pourquoi il ne faut pas chercher à justifier son prix, mais plutôt à expliquer sa valeur ;ce qu'est réellement la valeur perçue et comment la faire évoluer ;pourquoi vos prix devraient être plus dynamiques ;comment votre communication influence directement ce que vos clients sont prêts à payer ;et comment construire une véritable stratégie de prix, plutôt que de fixer un tarif une fois pour toutes.Un épisode à écouter si vous n'avez pas revu vos tarifs depuis longtemps — ou si la simple idée de les augmenter vous fait hésiter.Parce qu'avant de chercher toujours plus de clients, il serait peut-être utile de regarder combien vous faites payer ceux que vous avez déjà.Vous pouvez suivre Alexandre sur Linkedin et écouter l'épisode 338 "Faut-il vraiment augmenter ses prix pour gagner plus?"Pour aller plus loinChaque semaine, je vous propose Une chose à faire : une action marketing simple et concrète qui peut réellement faire avancer votre activité.

Vous publiez sur LinkedIn, vous commentez sur LinkedIn, mais ça ne vous rapporte pas de clients. Pourtant ça devrait. Si vous expliquait comment faire.Et c'est précisément ce qu'on va faire dans cet épisode. J'ai demandé à Pierre Herubel, dont le compte LinkedIn dépasse les 130.000 abonnés, de nous expliquer comment obtenir des clients grâce à LinkedIn.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

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On le croise tous les jours, plusieurs fois par jour, et pourtant il reste difficile à cerner, aujourd'hui je vous parle de Google Ads.Par quoi faut-il commencer? Est-ce pertinent pour tout le monde? Quelles erreurs éviter? Et comment ne pas gaspiller notre budget? J'ai tout passé au crible pour vous avec l'un des meilleurs experts Google Ads en France : Matthieu Tran-Van.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place.We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders.Start here: Nobody Wants to Join Your NewsletterConnect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com

Comment s'assurer que l'on reste présent dans l'esprit de son audience ? Comment occuper l'espace sans sombrer dans l'omniprésence oppressante ? Quelle stratégie adopter pour être visible de façon pertinente et impactante ?C'est tout l'enjeu de la présence de marque. Et pour en parler, j'ai invité une experte du sujet : Sandie Giacobi.Sandie est podcasteuse et autrice du livre Homo Entrepreneurus - adoptez les stratégies de Sapiens pour faire prospérer votre entreprise que vous trouverez dans toutes les bonnes librairies ou ici.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Dans cet épisode, Enzo Colucci nous partage ses meilleures stratégies pour dépasser la peur de décrocher le téléphone, aller à la rencontre de vos prospects avec confiance, et – surtout – faire en sorte que cette étape devienne un atout pour votre business.Alors, si vous aussi vous rêvez de dire adieu à la peur de prospecter et de développer votre activité avec sérénité, cet épisode est fait pour vous.---------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Si vous vous demandez pourquoi vos prospects hésitent ou abandonnent avant de passer à l'achat, cet épisode est fait pour vous. Je partage avec vous les 3 erreurs les plus fréquentes qui empêchent les prospects de devenir clients. Mais surtout, je vous explique comment les éviter, pour transformer vos efforts marketing en véritables résultats.---------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Je suis probablement à contre-courant de tout ce qui se dit habituellement, mais je ne pense pas que segmenter sa base email soit toujours une bonne idée.Je pense que ça l'est dans certains cas précis, mais que pour la majorité des bases, la majeur partie du temps, ce n'est pas une bonne idée. Je vous explique tout dans cet épisode.---------------

On parle rarement de notre rapport à l'argent, de notre rapport à l'investissement, ou au prix.Et c'est bien dommage parce que ça a un impact direct sur la façon dont on gère le budget de notre entreprise.Avec cet épisode, je vous propose qu'on mette cartes sur table, et qu'on se pose la question de notre rapport à l'argent et de l'impact que ça a sur notre stratégie.Et pour faire ça, j'ai le plaisir de recevoir une experte en money mindset Delphine Barré.Je vous invite à passer le test pour savoir quel est votre archétype financier

What beliefs are quietly keeping you from greater wealth, freedom, and fulfillment?In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins talks with bestselling author and prosperity expert Randy Gage about the mindset shifts that shape success. Randy shares how limiting beliefs around money, failure, worthiness, and responsibility can keep even accomplished entrepreneurs stuck.They also explore leverage, resilience, personal transformation, and what business owners need to understand to stay relevant in the age of AI.This is a bold conversation about rewiring scarcity thinking, creating value, and building prosperity from the inside out.Featured quote:“You work for money, or money works for you.”Connect with Randy Gage:Web: randygage.comPodcast: Power Prosperity Podcast Book: Wealth Without ApologySend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Looking for Podcast Guests?Keep your podcast schedule full with quality guests, or find shows to guest on with PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Professional Development and AI TrainingKeep current with continuing education from Altogether Learning Academy | Altogether Marketing LLC.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

En 1981 David Bowie et Queen se retrouvent en studio et enregistrent l'un de leur plus grands succès : Under Pressure. Ils viennent d'inventer le co-marketing, une stratégie puissante à de très nombreux points de vue. Je vous explique tout dans cet épisode.---------------

>>Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

Je croyais que LinkedIn Ads c'était Facebook Ads mais en plus cher. Je n'avais rien compris. Mony Chhim nous explique tout.Autres épisodes qui pourraient vous plaire :Générer des leads avec Google AdsComment maîtriser Google Ads---------------Pour travailler avec moi vous pouvez :> Choisir une formation✓ Stratégie Persona : Comprenez vos clients✓ Stratégie Emailing : Faites décoller votre base emails✓ Stratégie Indépendante : Communiquez en ligne (liste d'attente)✓ Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>>Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

You built the funnel. You created the lead magnet. You set up the email sequence. So why isn't your funnel converting the way it used to? In this episode you'll discover how the rise of AI has fundamentally shifted the way your ideal client makes buying decisions, why the old Traffic to Lead Magnet to Nurture to Sale model is losing effectiveness, and exactly what the new buyer journey looks like so you can stop wondering why your system stopped working and start building something that actually fits how buyers are making decisions right now.

>> Téléchargez votre playlist d'épisodes personnalisée en fonction de la situation de votre businessMême pendant ses vacances on peut continuer à attirer des clients sur son site, et on peut le faire en mode détente au bord de la piscine son smartphone à la main.Mon invité Sacheen Sierro connaît Google my Business comme sa poche et elle nous donne sa stratégie pour préparer la rentrée en quelques minutes par jour. Attendez vous à avoir une nouvelle source de trafic.Vous pouvez suivre Sacheen sur LinkedIn ou sur son site.Vous pouvez aussi télécharger le résumé de l'épisode ici pour ne pas en perdre une miette !Autres épisodes qui pourraient vous plaire :Marketing local, comment faire ?Google my Business, un outil de communication---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin---------------

>>Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

Attirer l'attention, c'est bien. Mais attirer la bonne attention, c'est ce qui fait toute la différence.Dans cet épisode, on plonge ensemble dans les raisons pour lesquelles certaines stratégies marketing n'attirent pas les bons clients. Et surtout, je vous montre comment changer cela.À la fin de cet épisode, vous comprendrez pourquoi il est essentiel d'arrêter de parler à tout le monde, pour enfin capter l'attention des bonnes personnes. Et croyez-moi, ça peut tout changer pour votre business.Autres épisodes qui pourraient vous plaire :C'est quoi l'inbound marketing ?Stratégie de création de contenu avec le moins d'effort possibleCréation de contenu : pourquoi et comment ?---------------

>>Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can hit play on your show right now today, and until you start designing your podcast for that person too, you are leaving the biggest job your podcast can do completely on the table.This episode is for the podcaster who has been recording every single episode for the people who already know them, and has never thought about what a complete stranger actually sees when they find the show at 11pm on Apple. I'm walking you through what your podcast is doing as a lead magnet whether you designed it to or not, the two modes every podcast needs to be running in at the same time, a full firefighter case study showing exactly what designing for both jobs looks like in practice, and the five tactical shifts to make on your next episode to start doing both at once.In This Episode You'll Learn:The thought most podcasters are quietly carrying about who their podcast is for (and the half of the truth that is quietly costing them business)The two modes every single podcast episode needs to be running in at the same time (and why most podcasters think they have to pick one)Why a perfect fit stranger who finds your podcast at 11pm tonight is leaving even when she loves the contentA full firefighter case study showing exactly what designing one episode for two completely different listeners looks like in practiceThe five tactical shifts to make on your next episode so it pulls strangers in and nurtures your community without doing any extra workWhy this is not a one and done audit task (and the new question to ask yourself before you record any episode from here on out)Related Podcast Episode:I reference the dormant podcast story (the show I stopped publishing 19 months ago that still pulled in 38 listens in a single day) and the four ways strangers find your old episodes. If you have not heard that one yet, listen here: Why Strangers Are Still Listening To Your Old Podcast Episodes Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela:Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

Comment une entreprise peut-elle profiter de LinkedIn ?La stratégie à adopter tient en deux mots : employee advocacy. Donnez la parole à vos employés, c'est eux qui ont les clés de LinkedIn.Aujourd'hui je vous propose qu'on parle de cette stratégie encore sous-exploitée et qui pourtant vous allez le voir a beaucoup de vertues en internet et en externe. Pour en parler j'ai invité une spécialiste de la prise de parole BtoB : Emilie Houdou. Vous pouvez en savoir plus sur Emilie en la suivant sur LinkedIn.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does marketing really matter for churches and young adult ministries? In 2026, the answer is a loud yes—if you want to actually reach Gen Z and young adults. In this episode, Josiah Kennealy sits down with Dillon Smith (CMO.Church, former marketing lead for the Craig Groeschel Leadership Podcast & Life.Church Open Network, and former content manager for Carey Nieuwhof) for a masterclass in church communications, digital outreach, and AI. Connect with Dillon Smith: Website: CMO.Church Join the Art of Leadership Academy and look for the Digital Outreach space: https://careynieuwhof.com/the-art-of-leadership-academy/ More about us: www.youngadults.today Resources & Action Steps: Sign up for the West Coast Leader Gathering August 12-13th, 2026 in Irvine, CA: https://www.youngadults.today/west-coast-conference Give to the mission of youngadultstoday: https://tithe.ly/give?c=5350133 Resources: Free eBook "10 Steps to Starting a Successful Young Adult Ministry: https://www.youngadults.today/book/starting-a-successful-young-adult-ministry Join our FaceBook Group Community with 2500+ leaders: https://www.facebook.com/groups/796270437396021 Follow us on Instagram: https://www.instagram.com/youngadults.today/ 

RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

The world is loud, work is heavier than it should be, and “hustle” has become a badge of honor even when it is wrecking our health and focus. We wanted a better way, so we brought on Drew Thompson, keynote speaker and AI expert known as the “AI to human translator,” to talk about what happens when you combine practical AI strategy with something most business conversations forget: laughter.Drew shares the through line of his career, from child actor to ad agency founder to coaching thousands of high performers, and why service is the real strategy. We dig into his upcoming book idea, Permission to Laugh, and why humor is not denial but a tool for presence, perspective, and resilience when things feel dark. From there, we turn AI into real-world action, including his “AI for 14 days” practice using ChatGPT or Gemini as a judgment-free thought partner to unpack fears, frustrations, goals, and decision blocks like analysis paralysis.We also get tactical with a zero-dollar AI framework that stacks tools to help you operate like you have a much bigger team, plus content workflows using AI scripting, avatar video tools like HeyGen, automation with n8n, and rapid building with tools like Replit. Drew calls out what he sees high performers doing wrong right now, why grinding is not the flex people think it is, and why emotional intelligence and face-to-face connection matter more than ever as AI content marketing accelerates, especially in industries like real estate.If you want practical AI prompts, smarter systems, and a more human way to scale, press play. Then subscribe, leave a quick review, and share this with a friend who needs permission to pause, laugh, and build lighter.Drew ThompsonFounder and CEO, Signal and Scale AIsignalandscale.aiNote: Drew's community name/link may have changed since this episode was recorded. Visit his Instagram or Signal & Scale website for the most current information.Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.