Podcasts about lead magnets

Acceso a comunidad gratis, consultoría de 15 minutos gratis, prueba herramienta gratis, audio secreto, vídeo tutorial secreto, libro completo gratis, test onlinehttps://triunfers.comConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Acceso a comunidad gratis, consultoría de 15 minutos gratis, prueba herramienta gratis, audio secreto, vídeo tutorial secreto, libro completo gratis, test onlinehttps://triunfers.comConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can hit play on your show right now today, and until you start designing your podcast for that person too, you are leaving the biggest job your podcast can do completely on the table.This episode is for the podcaster who has been recording every single episode for the people who already know them, and has never thought about what a complete stranger actually sees when they find the show at 11pm on Apple. I'm walking you through what your podcast is doing as a lead magnet whether you designed it to or not, the two modes every podcast needs to be running in at the same time, a full firefighter case study showing exactly what designing for both jobs looks like in practice, and the five tactical shifts to make on your next episode to start doing both at once.In This Episode You'll Learn:The thought most podcasters are quietly carrying about who their podcast is for (and the half of the truth that is quietly costing them business)The two modes every single podcast episode needs to be running in at the same time (and why most podcasters think they have to pick one)Why a perfect fit stranger who finds your podcast at 11pm tonight is leaving even when she loves the contentA full firefighter case study showing exactly what designing one episode for two completely different listeners looks like in practiceThe five tactical shifts to make on your next episode so it pulls strangers in and nurtures your community without doing any extra workWhy this is not a one and done audit task (and the new question to ask yourself before you record any episode from here on out)Related Podcast Episode:I reference the dormant podcast story (the show I stopped publishing 19 months ago that still pulled in 38 listens in a single day) and the four ways strangers find your old episodes. If you have not heard that one yet, listen here: Why Strangers Are Still Listening To Your Old Podcast Episodes Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela:Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

Comment une entreprise peut-elle profiter de LinkedIn ?La stratégie à adopter tient en deux mots : employee advocacy. Donnez la parole à vos employés, c'est eux qui ont les clés de LinkedIn.Aujourd'hui je vous propose qu'on parle de cette stratégie encore sous-exploitée et qui pourtant vous allez le voir a beaucoup de vertues en internet et en externe. Pour en parler j'ai invité une spécialiste de la prise de parole BtoB : Emilie Houdou. Vous pouvez en savoir plus sur Emilie en la suivant sur LinkedIn.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

>>Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

In this episode, we're talking about one of the most powerful tools for turning followers into leads: a lead magnet. Samantha breaks down what a lead magnet is, why it's a critical part of your marketing strategy, and how it helps you grow an email list you actually own instead of relying solely on social media. You'll learn what makes a lead magnet irresistible, common mistakes business owners make, and simple ideas you can create quickly to attract the right audience. PLUS, Samantha will share how to keep it simple, effective, and aligned with your offers so you can start building trust and generating leads on autopilot.----------------------------FREE Marketing Assessment: Click HEREVIP Marketing Mastery 14-Day $1 TRIAL - Start Your Trial HEREJoin the Marketing Made EASY for Women in Business Group for daily tips and to access the Profit Marketing Framework Guide - click HERE to make marketing easier TODAY!Have a question?  Send Samantha an email - samantha@samanthasheppardconsulting.com

Does marketing really matter for churches and young adult ministries? In 2026, the answer is a loud yes—if you want to actually reach Gen Z and young adults. In this episode, Josiah Kennealy sits down with Dillon Smith (CMO.Church, former marketing lead for the Craig Groeschel Leadership Podcast & Life.Church Open Network, and former content manager for Carey Nieuwhof) for a masterclass in church communications, digital outreach, and AI. Connect with Dillon Smith: Website: CMO.Church Join the Art of Leadership Academy and look for the Digital Outreach space: https://careynieuwhof.com/the-art-of-leadership-academy/ More about us: www.youngadults.today Resources & Action Steps: Sign up for the West Coast Leader Gathering August 12-13th, 2026 in Irvine, CA: https://www.youngadults.today/west-coast-conference Give to the mission of youngadultstoday: https://tithe.ly/give?c=5350133 Resources: Free eBook "10 Steps to Starting a Successful Young Adult Ministry: https://www.youngadults.today/book/starting-a-successful-young-adult-ministry Join our FaceBook Group Community with 2500+ leaders: https://www.facebook.com/groups/796270437396021 Follow us on Instagram: https://www.instagram.com/youngadults.today/ 

RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

Est-ce qu'en vous promenant sur un site vous vous êtes déjà dit : "mais comment ils font? C'est à moi qu'ils parlent, c'est pour moi que ce produit est fait". Bingo, ils ont juste très bien travaillé leur persona, et pas de doute, leur persona vous ressemble. Dans cet épisode je vais vous expliquer exactement pourquoi travailler son persona c'est la première chose à faire, et la chose la plus essentielle à la réussite de votre business.Et si vous voulez creuser vraiment le sujet, je vous recommande la formation Stratégie Persona (je vous la recommande parce que c'est la mienne hein).---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

The world is loud, work is heavier than it should be, and “hustle” has become a badge of honor even when it is wrecking our health and focus. We wanted a better way, so we brought on Drew Thompson, keynote speaker and AI expert known as the “AI to human translator,” to talk about what happens when you combine practical AI strategy with something most business conversations forget: laughter.Drew shares the through line of his career, from child actor to ad agency founder to coaching thousands of high performers, and why service is the real strategy. We dig into his upcoming book idea, Permission to Laugh, and why humor is not denial but a tool for presence, perspective, and resilience when things feel dark. From there, we turn AI into real-world action, including his “AI for 14 days” practice using ChatGPT or Gemini as a judgment-free thought partner to unpack fears, frustrations, goals, and decision blocks like analysis paralysis.We also get tactical with a zero-dollar AI framework that stacks tools to help you operate like you have a much bigger team, plus content workflows using AI scripting, avatar video tools like HeyGen, automation with n8n, and rapid building with tools like Replit. Drew calls out what he sees high performers doing wrong right now, why grinding is not the flex people think it is, and why emotional intelligence and face-to-face connection matter more than ever as AI content marketing accelerates, especially in industries like real estate.If you want practical AI prompts, smarter systems, and a more human way to scale, press play. Then subscribe, leave a quick review, and share this with a friend who needs permission to pause, laugh, and build lighter.Drew ThompsonFounder and CEO, Signal and Scale AIsignalandscale.aiNote: Drew's community name/link may have changed since this episode was recorded. Visit his Instagram or Signal & Scale website for the most current information.Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.

>> Téléchargez le framework des “4 virages marketing”

Comment fait-on pour travailler seul ? Solopreneur. ça a des avantages mais ça a aussi pas mal de contraintes. Et notamment deux contraintes évidentes : le temps et l'argent. Dans cet épisode, je vous donne mes astuces pour développer un business avec peu de temps et peu de moyens.Points principaux :- Les réseaux sociaux servent principalement à la visibilité, pas aux ventes directes.- Le contenu long format renforce la crédibilité et attire du trafic.- Les newsletters favorisent la proximité et la confiance avec votre audience.- Les événements en ligne augmentent l'engagement direct et la conversion.- Les outils d'automatisation permettent de gagner du temps et de simplifier les processus.- L'intelligence artificielle peut considérablement améliorer la productivité des travailleurs solos.- Une gestion efficace du temps est essentielle pour réussir.- Prendre des pauses et du temps personnel est vital pour éviter l'épuisement.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Sammle Leads mit KI und digitalen Produkten: https://juliatrost.samcart.com/products/claudekiagenten/?el=d080626&&htrafficsource=podcastHier geht's zur Manychat Vorlage: https://kurse.juliatrost.de/manychat-automationen-vorlagen//?el=d080626&&htrafficsource=podcastIn diesem Video zeige ich dir den faulsten Weg, wie du 2026mit KI und digitalen Produkten Leads sammeln kannst – und zwar über E-Books. Ich nehme dich Schritt für Schritt mit, wie ich mit Claude Code ein komplettes E-Book inklusive Branding erstelle und es danach über Etsy oder meine eigene Seite verkaufe. Außerdem zeige ich dir, wie du mit Manychat eine automatische Lead-Maschine baust – inklusive Double Opt-in, sodass du jeden Tag E-Mails einsammelst, ohne aktiv etwas dafür tun zu müssen. Leads sammeln mit KI war noch nie so easy. 

Viele Unternehmen jagen Leads. Mehr Downloads. Mehr Kontakte. Mehr E-Mail-Adressen. Mehr Reichweite. Aber nach über 20.000 generierten B2B-Leads ist meine wichtigste Erkenntnis: Viele Leads bedeuten noch lange nicht viele Kunden. In dieser Episode nehme ich dich mit hinter die Kulissen von Geschichten, die verkaufen. Ich zeige dir die fünf Lead-Magneten und Lead-Quellen, die wir in den letzten Jahren genutzt haben, um planbar Anfragen, Beratungsgespräche, Workshop-Kunden und Umsatz zu generieren. Und ich teile nicht nur die schönen Zahlen, sondern auch die ehrlichen Learnings dahinter. Du erfährst, warum LinkedIn zwar wichtig für Sichtbarkeit ist, aber als direkter Conversion-Kanal oft überschätzt wird. Warum Whitepaper zwar viele Leads bringen, aber ohne schnelles Follow-up schnell verpuffen. Warum Evergreen-Webinare besser vorqualifizieren. Warum Live-Trainings ein massiver Umsatzhebel sein können. Und warum ein eigenes Buch für uns zur stärksten Lead-Quelle geworden ist. Diese Folge ist kein theoretischer Marketing-Talk, sondern ein ehrlicher Praxisbericht aus mehr als sechs Jahren Leadgenerierung im B2B. Wenn du Unternehmer, Selbstständiger, Berater, Agenturinhaber oder Führungskraft bist und wissen willst, welche Lead-Magneten wirklich Nachfrage erzeugen, dann ist diese Episode für dich.

Ads-Expertin Katty Heuer betreut meine Kunden im Funnel-Sprint zu allen Ads-Fragen. Das ist mein Kurs, in dem du einen Mini-Produkt-Funnel mit Lead Magnet, Mini-Produkt und Ads aufbaust. Hier sind unsere ehrlichsten Learnings aus den letzten 3 Monaten. Wir sprechen darüber, welche Lead-Magneten mit Ads funktionieren und welche floppen der Fehler, den fast alle beim Schreiben von Ads-Hooks machen und wie die Hook-Matrix das löst warum ich meinen automatisierten Webinar-Funnel nach sechs Wochen wieder abgeschaltet habe Hol dir den Freebie-Finder zum Finden ads-tauglicher Lead-Magneten gratis downloaden  

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

You can nail the interview, say all the right things, and still walk away with nothing to show for it — and it usually comes down to one thing: where you send people at the end.Most guests default to social media. But here's the problem — you don't own it, you can't control it, and it's not a space where you can truly nurture someone who's ready to go deeper with you. It's a wish and a prayer when what you actually need is a strategy.In this episode, I'm breaking down what makes a lead magnet work specifically for podcast guesting, how to think about what yours should do, and why getting this one thing right can make social media completely optional in your business.In this episode:Why sending listeners to your social media is the wrong moveWhat your lead magnet actually needs to do (it's not about the format)How to identify the next step in your client journey — and turn that into your offerWhy your lead magnet needs to be evergreen so it keeps working months after the episode airsHow the right lead magnet makes social media optional in your business

93% des consommateurs lisent les avis en ligne avant de faire un achat, et ça va même plus loin : 84% des consommateurs font plus confiance aux avis en ligne qu'aux recommandations personnelles (Brightlocal).Il est plus que temps de travailler vos témoignages clients : mode d'emploi.---------------

Most funnels assume your audience needs warming up. More content, more emails, more time. But what if that's not true? In this episode, I'm joined by Maiko Sakai, quiz strategist and founder of Airtight Concepts Inc., who breaks down how quizzes can act as a fast-trust entry point in your business—without relying on webinars, long nurture sequences, or constant content creation. We get into why most entrepreneurs misuse quizzes as basic lead magnets, and how to instead position them as a diagnostic tool that filters for ready-to-buy clients. Maiko shares how her proprietary quiz strategy turns cold interest into clear self-recognition, creating higher-quality leads, stronger conversions, and an asset that continues working long after it's built. We also unpack: – When a quiz actually makes sense in your business (and when it doesn't) – The difference between nurturing vs. converting decisive buyers – How to structure quiz outcomes so they lead naturally into your offers – Why most quizzes don't convert—and what to fix instead – How to build a quiz that reflects your framework, not just collects emails If your funnel isn't converting the way it should, this conversation will show you what might be missing—and how to build something that actually holds. Maiko's Website (Grab the Blueprint PDF here) Connect with Maiko on LinkedIn Maiko on Threads Follow Maiko on IG Kehla's Website Follow Kehla on IG

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

You've got the message. You know who you're talking to. So why isn't the marketing working?That's the exact question Adam Roach and Jess Webber dig into in Part 4 of the Maslow Mountain series. This is the episode where the internal work you've done on messaging finally has to go public, and it turns out that's where most coaches hit a wall they didn't see coming.The conversation starts with a distinction that sounds simple but cuts deep: marketing versus performing. If you've been tweaking your message to fit the room, adjusting your language based on who's watching, or changing what you lead with depending on the platform, that's performance. Marketing is something different. It's a clear, consistent message people start to associate with you before you ever show up. It's reputation built in advance. And the gap between those two things is costing coaches real opportunity every single day.Adam and Jess also get into the owned versus borrowed media question, and they're not gentle about it. Borrowed media, your social platforms, your Instagram followers, your TikTok audience, works until it doesn't. You don't own any of it, and one algorithm change or account suspension can erase years of effort overnight. The more durable play is building something you own, getting consistent there first, and then using borrowed platforms to invite people into it, not the other way around.What you'll learn in this episode:Why most coaches are performing instead of marketing, and exactly what the difference looks like in practiceThe "see vs. seek" framework: why you want people actively looking for your solution, not just noticing you existWhy you get tired of your marketing before your market does, and what to do about itThe owned vs. borrowed media strategy ILC uses to control their marketing machineHow Adam and Jess grew ILC's email open rates from under 20% to nearly 67% by fixing message-to-avatar alignmentWhat a lead magnet actually needs to do (and why a simple Google Doc outperformed a professionally designed one)How to build marketing that keeps running even when you're not in the roomThe big idea here is the machine. When your messaging is accurate, when it lands with the right avatar at the right place on the mountain, marketing stops being something you have to push. It starts being something that pulls people toward you while you're doing everything else. That's not a dream state. Adam and Jess are living it right now, and they show the receipts."You want people to seek you versus just see you. And that's a big difference." — Adam RoachResources Mentioned:ILC Community + New Lead Magnet: ilovecoachingco.comUpcoming Sellable Offers Challenge: ilovecoachingco.com/challengeInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps:[00:00] Intro + Series Recap (Parts 1–3)[03:11] Marketing vs. Performing: What's the Difference?[05:39] See vs. Seek: The Framework[07:06] Why Coaches Quit Marketing Too Soon[09:02] Owned vs. Borrowed Media[13:18] The Dangers of Building Only on Social (Real Story)[15:34] ILC's Email Data: Open Rates from Sub-20% to 67%[18:54] How to Build a Lead Magnet from What You Already Do[23:39] The Machine: Marketing That Runs Without You[27:03] ILC's New Lead Magnet + Sellable Offers Challenge Teaser[28:04] Sneak Peek: Episode 5 — The Avatar ProblemReady to stop guessing and start growing? The ILC community is where coaches build businesses they're actually proud of. Head to ilovecoachingco.com to check out the new lead magnet and the upcoming Sellable Offers Challenge.

In this episode, we explore how Jessica Smith transformed her meal planning workshop into a powerful private podcast lead magnet that delivers her highest conversion rates yet. Discover how she helps busy moms plan a week of meals in under 20 minutes through bite-sized audio episodes that fit seamlessly into their multitasking lives. Learn her strategy for repurposing existing content and her plans for using private podcasts to deliver her signature group coaching program.Topics CoveredConverting workshop content into private podcast lead magnetsCreating bite-sized, digestible audio content for busy audiencesThe power of solving decision fatigue through meal planningRepurposing existing high-performing contentUsing private podcasts for dripped course content deliveryThe advantages of audio consumption for multitasking parentsBuilding accountability through weekly group coaching callsLinks MentionedWebsite: http://www.thefitlifewithjessica.comInstagram: https://www.instagram.com/thefitlifewithjessicaHow to Plan a Week of Meals in Under 20 Minutes: https://view.flodesk.com/pages/64d3ab1de553a30f7732fde7More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Si on en veut plus c'est qu'on n'arrive PAS à en avoir plus. Alors pour qu'est-ce qui nous freine? Qu'est-ce qui nous empêche d'aller chercher l'étape d'après? Qu'est-ce qu'il faudrait changer pour avoir de la croissance?C'est ce que je vous propose de décortiquer dans l'épisode d'aujourd'hui avec mon invité Matis Cauver.>> Téléchargez le

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Most businesses rely on social media to grow, but they don't actually own the audience they're reaching.You can post content, get views, and gain attention. But if you don't have a way to contact those people directly, you're depending on platforms you can't control.That's why lead magnets are so important.A lead magnet is a simple way to turn attention into real contacts, like emails or phone numbers, so you can follow up and build a relationship.Without this, your growth depends on algorithms that change all the time.In this video, I explain what a lead magnet is, simple options that work best, and how you can use AI to create one fast.You don't need anything complicated. A short guide, a checklist, or a simple resource is enough to get people to take action.The goal isn't just to get attention... it's to turn that attention into something you can actually use to grow your business.#LeadGeneration #DigitalMarketing #AIforBusiness #Entrepreneurship #MarketingStrategy #leadmagnets ---------------About Manuel Suarez:Manuel Suarez, known as the Marketing Ninja and a best-selling author of Marketing Magic, leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide range of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high-9-figure brand. He has helped elevate thousands of businesses across multiple industries and has directed marketing campaigns for industry leaders such as Grant Cardone and Daymond John.He is also responsible for building and scaling one of the largest health-focused YouTube channels in the U.S., MetabolismoTV, which alone has over 10.7 million subscribers. Over the past seven years, Manuel's strategies have generated more than 8 billion views, 5 million leads, and over 500 million USD in tracked revenue across digital platforms.Follow Manuel Suarez on Social Media:Facebook: https://www.facebook.com/theninjamarketer/Instagram: https://www.instagram.com/mrmanuelsuarez/TikTok: https://www.tiktok.com/@mrmanuelsuarezX (formerly Twitter): https://x.com/MrManuelSuarezLinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:Visit our website: https://www.agmagency.comNeed Help with Your Marketing?Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Tous les mots ne se valent pas. Certains mots vous permettent de vendre. Ce sont les mots magiques.Dans cet épisode mon invité Selim Niederhoffer nous en révèle trois et nous explique comment les utiliser pour maximiser nos résultats.Vous pouvez retrouver Sélim sur LinkedIn et acheter son livre Les Mots Magiques, c'est une pépite pour tous les créateurs de contenu.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.Topics Covered:The Trust Funnel concept and why trust is crucial in today's marketTwo powerful positioning frameworks: "Give them what they want" vs "Name the threshold"Why private podcasts work better for service providers than traditional freebiesEpisode structure and length recommendations (15-20 minutes sweet spot)The importance of personality and authentic conversation over scripted contentSubtle selling approaches and call-to-action strategiesTechnical setup using Descript and Hello Audio integrationResults: Higher email open rates, faster buying decisions, and organic sharingLinks Mentioned:POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visiblehttps://nataliekoussa.com/https://www.instagram.com/nataliekoussa_/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Text the Wedding Planning HotlineYour Instagram followers don't owe you anything. Your email list does.In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.If you've been treating email as an afterthought, this episode will change how you think about it.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Hey Winner, If your lead magnet isn't converting the way you hoped, this session will give you a simple place to start. Kody Duncan breaks down how small changes—sometimes just a few words—can dramatically shift your opt-in rate. After generating over $2M promoting lead magnets, he's learned what actually makes people say yes. This is a practical look at how to turn something average into something that works. Rooting for you ~ Gabe   Listen to hear: Learn the 3 keys to turning your "meh" leading magnet into a high converting lead machine Steal Kody's database of 57 lead magnets that built $1M businesses Access his AI lead magnet roast tool to boost your own conversion rate 12% by tomorrow   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early  Kody's website: https://roastmyleadmagnet.com/ 3 free lead magnet tools: https://roastmyleadmagnet.com/gabe

How often do you feel like you're doing everything "right" in your business yet your results aren't matching your effort?   In this episode of the Sales Maven Show, Nikki Rausch sits down with business strategist Robin Walker to unpack what it really takes to build a business foundation that supports consistent growth and sales.   Many entrepreneurs spend time learning individual pieces of business which are ideal client, messaging, pricing, marketing but rarely stop to ask: Do these pieces actually work together?   Robin shares that one of the biggest gaps she sees is not a lack of effort, but a lack of alignment.   You might have a clear idea of your ideal client… But your messaging doesn't speak to them.   You might position yourself as premium… But your pricing tells a different story.   You might be attracting attention… But not from the people who are actually ready to buy.   When these elements are out of sync, your business feels harder than it needs to and your sales conversations reflect that.   This conversation dives into how to step back and look at your business as a whole, instead of isolated parts, so you can make smarter decisions that actually move the needle.   Robin also shares why documenting your strategy, and not just keeping it "in your head", can dramatically improve your clarity, confidence, and ability to grow your business sustainably.   If you've ever felt overwhelmed, scattered, or unsure why things aren't clicking, this episode will help you identify what might be missing and where to focus next.   In this episode, learn: Why business growth isn't about doing more but aligning what you already have The hidden cost of building your strategy in isolated pieces How misalignment between pricing, messaging, and positioning impacts sales Why your ideal client is the foundation for every decision in your business The power of documenting your strategy (and why most people avoid it) How to simplify your focus so you can grow without overwhelm   A question to consider: Where in your business might things be out of alignment? And what would change if everything worked together instead of against each other?   If this episode resonated with you, be sure to subscribe and share it with someone who's ready to strengthen their business foundation and increase their sales with intention.       Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use the coupon code 47trial to get your first month for $47.00!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | LinkedIn | Instagram A Conversation About Your Sales https://calendly.com/salesmaven/work-with-nikki-discussion   Find Robin: Impact Owner Mastermind  Lead Magnet: https://www.womensbusinessworkshop.com/idealclient/

Définir son offre, c'est une étape essentielle et c'est une étape qui fait peur. Parce que sans offre le marketing ne sert à rien.J'ai demandé à la Queen de l'offre irrésistible de nous livrer ses secrets, j'ai nommé Laurine Bemer. Si vous ne connaissez pas Laurine, attendez-vous à être scotché, du haut de ses 25 ans cette fille a tout compris au marketing. Elle l'applique, et ça marche.Si vous voulez enfin savoir comme construire votre offre, vous devez écouter cet épisode.Vous pouvez suivre Laurine sur les réseaux @lameuf_enrouge et lire son livre "Faites de vos réseaux sociaux une machine à cash"---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

In this solo episode of Waking Up With Melissa, I'm breaking down how I've built one of the most lucrative parts of my business without relying on funnels, lead magnets, or complicated backend systems. For the last six years, I've been selling through what I call the $0 funnel: a simple, powerful approach rooted in authority, clarity, and real-time connection.This episode will shift how you think about selling, strategy, and what it really takes to create consistent income in today's online space.In this episode, we explore:Why funnels often don't convert premium buyers and what to focus on insteadThe $0 funnel framework: content, conversation, and conversionA real client example of signing a client with a small audience and no funnelWhy audience size is not the bottleneck to making moneyHow to identify and communicate a clear, money-making messageThe importance of speed and moving before you feel readyPremium buyer psychology and how they actually make decisionsWhy this method has been one of the most consistent and profitable in my business for six yearsFollow Melissa on Instagram: @melissaruizofficialNew episodes of Waking Up With Melissa drop weekly

In episode 156 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew (https://www.instagram.com/realdrewd/)  talk with Miles Longstreth (https://www.instagram.com/mileslongstrethinfo)Miles shares his journey from Amazon FBA to coaching, leveraging AI tools, and building a sustainable online business. Discover his strategies for content creation, community building, and navigating market saturation.Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction and Background02:41 Transition to Coaching and Consulting05:30 Utilizing AI in Content Creation08:39 YouTube Strategy for Coaching Success11:36 Adapting to Changes in the Amazon Market14:27 Building a Community for Coaching17:00 Lessons Learned from Coaching Experience19:56 The Importance of Networking22:59 Starting Offers and Unique Selling Propositions25:38 Documenting the Journey28:34 The Evolution of Social Media and Marketing31:29 Authenticity in Coaching and Marketing36:04 Understanding Client Expectations and Realities38:14 The Role of Ads in Business Strategy39:17 Building an Organic Audience42:03 The Importance of Patience in Content Creation44:08 The Long-Term Value of Consistency45:17 Navigating Coaching and Client Relationships48:08 The Challenge of One-on-One Coaching50:40 Lead Magnets and Community Building52:32 Saturation in the Market53:47 Understanding Market Saturation and Personal Action58:22 Leveraging AI in Business01:03:59 Wrapping Up and Future Directions#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

>> Devenir partenaire du Podcast du MarketingIntégrer un grand groupe, sur le papier, c'est le jackpot. Mais dans la réalité, le défi est bien plus subtil : comment profiter de la puissance d'un grand groupe sans perdre son identité, sa vitesse et sa capacité à innover ?Dans cet épisode, je reçois Olivia Jorel, CMO de TrainMe (groupe Decathlon). Ensemble, on décrypte comment une entité peut trouver sa place dans un grand groupe… et même devenir un véritable moteur de croissance.Ce que vous allez apprendre dans cet épisodePourquoi intégrer un grand groupe peut être à la fois une opportunité… et un risqueComment TrainMe a trouvé l'équilibre entre agilité start-up et puissance d'un grand groupePourquoi la complémentarité entre produit (Decathlon) et service (TrainMe) change toutEn quoi le B2B et le B2C sont beaucoup plus proches qu'on ne le penseComment créer de l'engagement et de l'usage avec un marketing “doux”Pourquoi le sport en entreprise est bien plus qu'un simple avantage salarié---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

A boring PDF freebie won't fix a quiet pipeline. The fastest lead magnets I've used on Instagram don't just “teach” something, they create real progress for a real person, right now. That's the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM.I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can support a simple system for email list building and DM follow-up. Then we get tactical with examples you can steal whether you're a health coach, fitness coach, movement professional, or online business coach: gait analysis, squat or deadlift form checks, running assessments, posture reviews, food journal audits, Instagram bio audits, sales page audits, and content feedback. You'll hear how to pick winners in 24 to 48 hours, how to add “surprise value” so your free service feels premium, and how to nurture everyone who enters without triggering their sales resistance.We also cover the practical Instagram marketing details that make this work: what to say in the post, how to run it across Reels, carousels, and Stories, what to DM non-winners as a value-first follow-up, and how to include a clear CTA box so people can self-select into your low-ticket offer, a free chat, or one-on-one coaching. If you want more leads, more sales calls, and more DM conversations that feel human, hit play, take notes, and run the play this week. Subscribe, share this with a coach friend, and leave a review so more people can make moves.

Richard McGirr Interviews Brent Neely as he reveals a surprisingly simple leverage point that turned his investing game around. With a background in building over $20 million in e-commerce revenue and years of commercial real estate experience, Brent shares exactly how he activated his professional circles to secure $3 million worth of soft commitments in just months, all without traditional capital raises. Brent Neely Current role: Founder and Principal of Neely Property Investments Based in: Enterprise, Oregon Where to find them: https://www.linkedin.com/in/brent-neely/ https://dealdebrief.com Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info.  Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dans cet épisode, Rebecca et moi discutons des meilleures pratiques pour optimiser les campagnes d'emailing et de marketing automation. On y aborde l'importance de l'omnicanal, de l'optimisation mobile, du ciblage et de la personnalisation, ainsi que des aspects techniques comme la délivrabilité et le support technique. Rebecca partage des conseils pratiques pour améliorer l'efficacité des campagnes et souligne l'importance de tester les solutions disponibles.Vous pouvez suivre Rebecca sur LinkedIn, en apprendre plus sur l'emailing sur la chaine Youtube d'Active Trail. ---------------Pour travailler avec moi vous pouvez :> Vous former en autonomieStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Devenir partenaire du Podcast du MarketingEt si le podcast était aujourd'hui l'un des médias les plus puissants pour construire votre influence ?Dans cet épisode, je reçois Adeline Cointe, attachée de presse et fondatrice d'Haut comme 3 comm®, pour explorer un angle encore trop peu traité : le podcast comme levier marketing et RP.On ne parle pas ici de lancer son propre podcast. On parle d'utiliser le podcast comme un véritable média d'influence, pour gagner en visibilité, en crédibilité et en autorité.Parce qu'aujourd'hui, les règles du jeu ont changé. L'attention est fragmentée. La confiance est fragile. Et les marques doivent trouver de nouveaux moyens pour exister durablement dans l'esprit de leurs prospects.Le podcast coche toutes les cases.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Did you like this episode? Dislike it?

Hey Friend, Welcome to the Start That Business Podcast, where Christians working a 9-to-5 get the clarity, strategy, and faith-first guidance they need to step boldly into their calling to start a service-based business without leaving their job yet. If you're attracting leads but not converting them to clients, the problem might not be your offer; it might be what's happening (or not happening) between the opt-in and the sale. Your client experience doesn't begin at onboarding. It begins the moment someone says yes to your lead magnet. In this episode, we walk through how to create a Lead Journey Map, a practical, intentional plan for how you serve every lead from the moment they enter your world to the moment they become a paying client. This is a how-to episode designed to help you stop losing leads and start stewarding them with purpose. By the end of this episode, you will have a clear step-by-step process for building your own Lead Journey Map from scratch. I pray this blesses you. . Today's Episode Spotlight Join the Arise and Shine Prayer Call @ 5 am CST | 6 am EST Join the Arise and Shine 365 Challenge .

After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy.In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You'll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next move. TAKEAWAYS:Your Nurture Sequence should bridge the gap between the lead magnet and the pitch, not leave subscribers hanging with content that feels good but goes nowhere.Each email should solve one pain point while naturally revealing the next one, so your audience keeps moving forward instead of stalling out.The Nurture Sequence is where you sell people on the ideas, methodology, and transformation behind your program before you ever ask them to buy.Simple, actionable content like templates or quick wins helps subscribers experience your process, trust your expertise, and start seeing results before they become clientsLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.Haven't listened to Session 1 yet? Do that first! Click here to listen.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Mon invitée sait exactement comment fonctionnent les médias, donc préparez vous à prendre des notes, parce qu'aujourd'hui on rentre dans le dur : Quand faut-il communiquer auprès de la presse, avec quels outils, comment identifier les bons journalistes, et comment les démarcher, quelles sont les règles de communication, comment se préparer à une interview, et comment s'assurer qu'on a dit tout ce qu'il fallait dire. Bref, on vous détaille toute la stratégie de relation presse, je vous propose d'accueillir tout de suite Clara Armand Delille.Autres épisodes qui pourraient vous plaire :Comment construire une stratégie RP avec Delphine MargotComment construire un communiqué de presse---------------Pour travailler avec moi vous pouvez :> Choisir une formationStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Did you like this episode? Dislike it?

If your email list is growing but your sales aren't, your lead magnet might be the problem. And unfortunately, no amount of “better emails” will fix it. In this episode, you'll learn how to spot when you're attracting the wrong people (even if your opt-in is wildly popular) to your email funnel, and what to do instead to bring in buyers, not just subscribers. Because the truth is, your email funnel doesn't sell when the wrong people are in it.TAKEAWAYS:Your email funnel isn't broken, your lead magnet might be. If the wrong subscribers are entering into your email funnel, even the most strategic emails won't sell.The size of the “gap” matters more than you think. The bigger the leap between where your subscriber is and where they need to be to buy, the harder it is to convert them into paying clients.More leads does not equal more sales. A viral or high-performing lead magnet can still attract completely unqualified subscribers to your email funnel.The best lead magnets are rooted in subscriber readiness. You need to meet people where they are and guide them to the next logical step, not overwhelm them.Your most powerful lead magnet is probably already inside your paid program. Pull out the piece that gets the biggest results and turn it into your entry point.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Should you run a lead magnet funnel or run ads direct to a low-ticket offer?I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end.One was a lead magnet funnel. The other was a direct sales funnel.And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days.If you've been wondering which funnel strategy is right for you—this episode is for you.I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now?Listen to find out.Want help setting up your funnel?DM us on Instagram: @hellofunnels

Beginning in corporate roles at Costco and her family business, Jennie Wright developed a foundational tenacity that would later define her approach to business operations and opportunity identification. Rather than viewing her corporate experience as a constraint, she leveraged it as a learning ground, deliberately working across multiple departments to understand every facet of business operations. This deliberate immersion in diverse roles cultivated her ability to identify operational gaps and inefficiencies. Beyond her professional accomplishments, Jennie's personal journey reveals the internal barriers many accomplished professionals must overcome. Despite her expertise in helping others build their audiences, she struggled to develop her own voice and presence, spending over two years finding authentic expression after leaving corporate work. The formality of her previous professional context required significant deprogramming before she could access the conversational, relatable tone necessary for audience connection. Jennie Wright's mission ultimately centers on helping entrepreneurs and business owners identify and eliminate the leaks in their business ecosystems where potential customers escape unengaged. Her expertise spans from strategic lead qualification and audience segmentation to landing page optimization and the integration of artificial intelligence into content creation processes. Visit her website at www.jenniewright.com to access free marketing resources including her lead magnet assessment and creation tool. Join her email community for ongoing insights, and learn more about upcoming trainings and events designed to help entrepreneurs grow and scale their online business with authentic, sustainable strategies. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.