Podcasts about lead magnets

L'audio est en train de devenir un territoire stratégique pour les marques. Podcast natif, publicité ciblée sur Spotify ou Deezer, voice commerce, assistants vocaux… Les formats se multiplient, les usages évoluent, et les marques doivent apprendre à maîtriser ce nouveau langage : celui du branding sonore.Dans cet épisode, nous allons plonger dans l'univers du marketing qui s'écoute. Nous verrons pourquoi l'audio est aujourd'hui l'un des leviers les plus puissants pour se différencier, créer du lien avec son audience et renforcer sa présence dans un monde de plus en plus mobile et multitâche.Préparez-vous à tendre l'oreille : votre stratégie marketing ne sonnera plus jamais pareil.---------------

 This week's episode of Win The Hour, Win The Day Podcast interviews, Lisa Klein. Do you have a lead magnet but feel like it's just sitting there doing nothing? Join us as Lisa Klein shares what really makes a lead magnet work—and why most people get it wrong. In this eye-opening talk, you'll learn:-Why your lead magnet needs to lead to only one clear offer.-What kind of freebie works best for your audience (and what doesn't).-How to build a simple 5-step email series that keeps people interested.-The real reason big freebies like books and eBooks often backfire.-What to look at if your lead magnet isn't getting any clicks or sign-ups. Lisa breaks it all down so you can finally create a lead magnet that brings in the right people—and turns them into paying clients.Don't miss this one. It's packed with smart tips you can use right away. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Lisa Klein at:LinkedIn:  https://www.linkedin.com/in/lisakleinco/Additional Resource: https://lisakleinco.my.canva.site/lead-magnet-launch-lab-system #KrisWard#LeadMagnetTips#EmailMarketingStrategy

In this episode, Alex (@AlexHormozi) shares his strategy to generate more leads and convert them into paying customers without increasing your ad spend. This is a six-step process for building effective lead magnets. Alex looks at the psychology behind why they work and breaks down the types that drive real results. Why is it effective? Because it worked for him. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Sales Coach Dallas Travers is SPILLING today... She's telling the tale of how she turned her business around from a slow and steady decline, to massive list growth and an influx of sales within 6 months.⭐️ Join BUNDLICIOUS:  https://parkdale--dallastravers.thrivecart.com/bundlicious/6824f1400f601/(Ps. this is my affiliate link for Dallas' program!)ALSO IN THIS EPISODE:00:00The Importance of Email List Growth02:59Understanding Bundles for Email List Building05:50The Mechanics of Hosting a Bundle For Your Business08:49The Benefits of Collaboration and Community for Growing Your Business11:53The Bundlicious Program and Its Impact✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

In the ever-evolving landscape of professional networking, mastering LinkedIn has become essential for career growth and business success. This episode of Business Chop features Al Kushner, an award-winning author and thought leader in AI-driven strategies, who shares invaluable insights on leveraging LinkedIn.Al Kushner introduces his groundbreaking book, "The AI LinkedIn Advantage," which combines the power of artificial intelligence with LinkedIn strategies. He emphasizes:Creating standout profiles that capture attentionDeveloping thought leadership through strategic content creationAvoiding common pitfalls that hinder networking successFollowing influencers before connectingEngaging thoughtfully with others' contentUtilizing AI tools to craft compelling messages and posts"LinkedIn is more about giving than receiving. You want to provide value to whoever you're connecting with."Discover how artificial intelligence is transforming networking:Generating ideas for newsletters and postsEnhancing profile visibility with strategic keyword placementCreating personalized outreach strategiesAl shares lesser-known features that can set you apart:Sales Navigator for targeted outreachbackground image slides to showcase expertiseJoining and actively participating in relevant groupsReady to revolutionize your LinkedIn approach? Visit LinkedVantage.com to access Al Kushner's free e-book and start optimizing your profile today.Whether you're new to LinkedIn or looking to elevateSend us a messageGet Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Je pense que tout le monde sera d'accord pour dire qu'on veut toutes plus de trafic. On veut toutes que plus de gens viennent sur notre site, pour en savoir plus sur nous, sur ce qu'on fait, sur ce que l'on propose, et in fine que ça nous génère plus de clients. Non parce que vous pouvez avoir le meilleur site du monde, si personne ne le voit, ça ne va pas vous servir à grand-chose. Le trafic, c'est un élément clé. Mais comment fait-on pour avoir plus de trafic ? Comment fait-on pour que des gens viennent sur notre site ? Comment fait-on pour nos futurs clients nous trouvent parmi tous les autres sites du net. La réalité, et c'est plutôt une bonne nouvelle, c'est qu'il y a plein de façons de générer du trafic. Aujourd'hui, je vous propose de voir ensemble une stratégie, une stratégie que j'utilise moi-même et que vous pouvez toutes utiliser.>> les outils mentionnés dans l'épisode : loom et videoask>> s'inscrire à la newsletterHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Show Resources Reach out to Ian Nelson on LinkedIn Ian's Website Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your LinkedIn presence and fill your calendar with qualified leads, this is one episode you can't afford to miss. Show Transcript For the full show transcript, see the show notes page here: Episode 162  

Les données sont partout. On les collecte, on les analyse, on les affiche fièrement dans des dashboards toujours plus fournis. Mais une question fondamentale reste trop peu posée : et si on regardait les mauvais chiffres ?Dans cet épisode, on plonge dans l'envers du décor des KPIs, pour comprendre :Pourquoi certains indicateurs vous donnent une fausse impression de performanceEn quoi les métriques de vanité peuvent saboter votre stratégieComment ne pas se laisser piéger par des chiffres “positifs” qui masquent des signaux d'alerteQuelle méthode appliquer pour choisir les bons KPIs, vraiment alignés avec vos objectifs businessEt comment exploiter ces indicateurs de manière régulière, utile et partagée---------------

Do you feel stuck in the mindset of creating new lead magnets over and over again to grow your email list? There is a better way! The most effective email list-building strategies today focus on genuine value exchange. Are you ready to learn six proven strategies for building your email list beyond the traditional lead magnet? Join us to learn more!Marci Rossi is a business strategist who helps new and growing coaches build a business that is strategic, streamlined, and set up for real growth. With a background in law and corporate business, Marci is known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a lot lighter. She's the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to clear, confident, and fully up and running. Marci blends strategy with structure to help her clients move faster, focus on what really matters, and make progress they can feel. When she's not working behind the scenes in someone's business, she's usually hanging out with her dogs, watching Friends reruns, or saving recipes she'll probably never make.Show Highlights:Taking a NEW path to success through your email listAI has changed the landscape. It takes more in today's world.Components of a genuine value exchange: (Think “MAGNET.”)Micro-offersAccessGroup projectsNurturing contentEventsThings (the tangible templates, tools, and tests) Never violate the trust of someone who gives you their email address. Be a good human!“We aren't here to convince people to like us; we are here to serve the people who are already paying attention to us.” –Marci RossiKey takeaways: AI can help, but your authenticity must come through; and we can only serve when we put ourselves out there. Resources:Connect with Marci Rossi: Website, LinkedIn, and FacebookConnect with Meg:ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Only a few spots remain! Click here for more information and sign up now! Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. Explore past episodes and other resources at www.STaRcoachshow.com.

As entrepreneurs, we're constantly seeking ways to scale our businesses without breaking the bank or compromising on quality. The challenge of finding top talent while managing costs is a familiar struggle for many of us. Hiring shouldn't feel like an impossible triangle—burning cash for top talent, settling for low-cost underperformance, or missing your growth moment altogether. In this episode of The Business Chop, we chop it up with Luis Derechin, CEO of Nir Yu, who introduces us to a smarter way forward: R.E.M.O.T.E. Intelligence.Luis breaks down his proven framework for building high-performance teams with Latin American talent—without sacrificing quality, speed, or company culture. We unpack the seven deadly sins of remote hiring, how to scale without the burnout, and why hiring missionaries (not mercenaries) will transform your business. From onboarding to performance metrics to pay transparency, Luis shows us how to rethink outsourcing—starting with a mindset shift.If you're a solopreneur or startup leader struggling to scale smart, this conversation might be your game changer.Key Takeaways:Why traditional outsourcing fails growing companiesThe 6 pillars of R.E.M.O.T.E. IntelligenceLatin America's “hidden goldmine” of talentHow to find and retain mission-driven remote team membersBusting myths about communication and culture fitContact Luis at nir-yu.com or Linkedin.com/in/luisderechinSend us a messageBE A GUEST ON THE BUSINESS CHOP!Want to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatchBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.

In this conversation, Dylan Silver and Thomas Rendleman explore the digital nomad lifestyle, focusing on the freedom and flexibility it offers through RV living. They discuss the logistics of living on the road, the appeal of RV parks for real estate investors, and the importance of marketing strategies for real estate professionals. Thomas shares insights on how to transition from a traditional job to a digital nomad lifestyle, emphasizing the need to provide value and establish an online presence. The discussion also covers the concept of lead magnets as a marketing tool to maintain client relationships and generate leads.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In the fast-paced world of high-ticket sales, capturing leads and converting them into loyal customers is an art form. Enter Andy Audate, a marketing maestro who has helped over 9,500 entrepreneurs generate more than $20 million in revenue. In this episode of Business Chop, Andy shares his proven strategies for scaling businesses and maximizing profits through webinars and recurring revenue models.Webinar Genius: The MWSBO FrameworkDiscover Andy's fool-proof webinar structure that converts viewers into buyers:Message: Hook your audience from the startWhy: Share your motivation and purposeStory: Connect through personal experiencesBusiness: Showcase your expertiseOffer: Present your product or serviceLearn how to implement this 90-minute formula for maximum impact and sales.Scaling with Smart SystemsAndy reveals the SORS system that propelled his company, Progretta, to seven-figure success:Sell: Attract and convert leadsOnboard: Seamlessly integrate new customersRetain: Build long-term relationshipsScale: Leverage virtual assistants for growthThe High-Ticket Mindset ShiftUncover the psychological barriers holding entrepreneurs back from charging premium prices. Ready to elevate your business and attract high-paying clients? Visit progreda.com/blueprint and dSend us a messageBE A GUEST ON THE BUSINESS CHOP!Want to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatchBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.J'ai commencé ma carrière dans un grand groupe qui avait beaucoup d'argent.On dépensait des fortunes en tests consommateurs.J'en ai fait des dizaines.A prendre des notes derrière une vitre teintée, comme dans les films policiers. Sauf que là je ne cherchais pas le coupable idéal, mais le client idéal…J'adorais ça. Et j'ai appris énormément de choses sur mes consommateurs. J'ai construit des marques entières sur ce qui se disaient dans ces tests consommateurs. Les informations qui en ressortaient n'avaient pas de prix.Ou plutôt si, elles avaient un prix. Le prix fort. Un cabinet d'études, ça coûte bonbon…Bon mais comment fait-on quand on n'est pas une multinationale riche à millions?Et bien on fait des tests consommateurs…Cette semaine je reçois Camille Jullien, la co-fondatrice des champagnes EPC, et elle m'explique comment elle a fait pour construire toute sa marque sur des tests consommateurs alors qu'elle n'avait pas de budget…  Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Et si l'ennui était l'arme secrète des marques les plus performantes ?Dans cet épisode, on remet en question un mythe tenace : celui de la nouveauté comme moteur indispensable du marketing. Vous découvrirez pourquoi certaines marques préfèrent la stabilité à la surprise, et comment la répétition, loin d'être ennuyeuse, peut devenir un puissant levier de mémorisation, de confiance et de fidélité.On parle psychologie, stratégie de marque, et on décortique les codes des entreprises qui réussissent en misant sur la cohérence plutôt que sur le spectaculaire.Un épisode qui pourrait bien changer votre regard sur la créativité… et sur la constance.>> Téléchargez le guide le Kit de Cohérence de MarqueConstruisez une marque forte, rassurante et mémorable sans vous réinventer à chaque foisVous avez l'impression de répéter les mêmes choses dans vos contenus ?Bonne nouvelle : c'est exactement ce qu'il faut faire… à condition de bien le faire.Le Kit de Cohérence de Marque vous aide à :✅ Vérifier la cohérence de vos messages sur tous vos canaux✅ Identifier les points faibles de votre branding✅ Répéter efficacement sans lasser votre audience✅ Aligner tous vos points de contact avec votre promesse✅ Gagner du temps grâce à des modèles prêts à l'emploi---------------

Are sales calls required to sell your online program or course? In this episode, Stephanie breaks down when you need to hop on a call and when you absolutely don't.  Learn the difference a strong sales system can make and how to build one without pressure, persuasion, or over-giving. Whether you're already running a course or just getting started, this episode will help you sell smarter and scale faster.   What You'll Learn: Why buyer trust is more important than ever When sales calls are helpful vs. optional What pricing levels usually need a call What to use instead of a sales call How to build a system that sells for you   Resources & Links: Join the Lead Magnet Fix Workshop https://training.theleveragedpractice.com/lmfix Start the Product Portfolio Mini-Course https://online.leverageyourpractice.com/product-portfolio

Rediffusion d'un des meilleurs épisodes du Podcast du Marketing.En marketing on adore utiliser des mots qui n'existent pas. Et puis en plus, en général, on invente des mots en anglais. Donc c'est pas de l'anglais, mais c'est pas grave, on fait comme si. Bref, quand on n'est pas marketeux c'est pas toujours simple de comprendre de quoi on parle, et franchement même quand on est marketeux je ne vous cache pas que parfois on en perd un peu son latin,. C'est pas une critique. En réalité, si les on invente autant de mots en marketing c'est parce que c'est un sujet en mouvement, que tout bouge tout le temps et que tout est à inventer. C'est plutôt une bonne nouvelle, d'abord parce que ça veut dire qu'on n'est pas déconnecté de ce qu'il se passe dans la vraie vie, des évolutions de la sociétés, et puis ça veut dire que c'est un métier qui change tout le temps donc on n'a pas le temps de s'ennuyer. Et puis pour moi c'est une très bonne chose parce qu'il faut que je vous trouve un sujet par semaine, le fait que les choses évoluent en permanence, ça me donne de quoi vous faire de beaux épisodes. Pourquoi est-ce que je vous dis ça, et bien parce qu'aujourd'hui je voudrais vous parler d'un terme qu'on entend très très souvent dans la bouche des marketeux. Un terme qui paraît simple à comprendre comme ça, alors que pas forcément. Et c'est même un peu le piège, comme il paraît assez simple, on n'ose pas forcément en demander la définition, poser des questions parce qu'on a un peu peur d'avoir l'air idiot. Mais alors ça tombe bien, moi je n'ai pas peur de poser la question pour vous ! Ce mot c'est le branding. On parle de branding à tort et à travers, on le décline même en personal branding, mais qu'est-ce que c'est vraiment que le branding, qu'est-ce que ça veut dire, à quoi ça sert, et quelle est la différence entre branding et personal branding ? Je vous propose qu'on décortique tout ça, et vous allez voir que c'est un sujet central, extrêmement important pour votre stratégie marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message. Key Takeaways Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell About Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach. In This Episode [00:00] Welcome to the show! [04:22] Meet Liz Wilcox [06:11] Email Marketing Strategy [15:40] Softwares for Email Marketing [18:57] Effective Spots for Lead Magnets [33:33] Owning Your Personality [39:40] Know What Your Clients Want [47:10] Connect with Liz [51:47] Outro Quotes "People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox "We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox "Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox "What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox Guest Links Find Liz Wilcox online Follow Liz Wilcox on Instagram | Facebook Get the Mega Email Swipe File Links Learn more about the Video Blueprint Starter Kit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Key Takeaways:✅ AI isn't coming — it's here. If you're not leveraging AI for your funnels, fulfillment, and time management, you're already behind.✅ New AI Lead Magnets:Jordan breaks down exactly how he's rolling out AI-powered lead magnets to grow 8F:Example 1: Save $25K — A simple audit tool that analyzes a P&L to uncover up to $25K in potential software cost savings per year.Example 2: Agency Valuation — A quick assessment that tells agency owners what their business is worth and how to increase that value.✅ How to Build This Fast:Use Manus to design the product roadmap (inspired by Greg Eisenberg's ‘My First Million' episode).Hire a no-code developer on Upwork (look for bolt.new developers or use platforms like Bubble).Build the landing page on Replet, plug in your OpenAI API, and deliver custom reports automatically.✅ Cost & Speed:Jordan shares how he built what used to cost $10K and took 2 months — now achievable for under $100 in 24 hours using modern tools and AI.✅ Big Mind Vitamin:If you're buried in operations and can't find time to implement these high-leverage moves — you need to get out of the day-to-day NOW or risk getting left behind as AI changes everything.

J'ai demandé à Jeanviet son avis sur l'IA et la création de contenu. Il sait de quoi il parle, sa chaîne Youtube dédiée à l'IA est suivie par plus de 100.000 personnes!! Et bien son avis m'a surprise: il faut arrêter d'utiliser ChatGPT pour la création de contenu. Dans cet épisode, Jeanviet nous explique pourquoi ChatGPT n'est pas la bonne IA pour la création de contenu, et surtout quelles IA utiliser pour quels objectifs marketing.Vous allez découvrir les outils, les usages concrets, et surtout les bonnes pratiques pour éviter l'uniformisation ET protéger vos données.Si vous utilisez ChatGPT au quotidien, cet épisode va clairement vous ouvrir de nouvelles perspectives. Et si vous ne l'utilisez pas encore, il va vous donner envie de vous y mettre intelligemment.Pour en savoir plus sur Jeanviet, vous pouvez suivre sa chaîne Youtube, sur Linkedin, ou sur X. Je vous invite aussi à lire son livre: Cocréateur.---------------

Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs? In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn't, and what kind of lead magnet actually brings the right people into your business. You'll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine. Join Stephanie's upcoming Lead Magnet Fix workshop where you'll learn how to implement this strategy into your own business. Save your spot for the workshop: training.theleveragedpractice.com/lmfix    

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

In the world of goal-setting, conventional wisdom often falls short. Enter Ken Williams, a life coach and author who's challenging the status quo with his innovative "STUPID Goals" framework. This episode of Business Chop dives deep into Ken's unconventional approach to achieving success and finding fulfillment in both personal and professional realms.Rethinking Smart Goals: The STUPID Approach. Ken shares his journey from frustration with traditional SMART goals to developing a system that truly resonates with his experience:StretchTangibleUnshakablePossibleInspiringDevelopment-focusedLearn how this framework addresses common pitfalls of goal-setting and why focusing on personal growth rather than just end results can lead to greater success and satisfaction.Overcoming Fear and Taking Action. Ken offers valuable insights on:Acknowledging fear without letting it control your decisionsThe importance of taking small, consistent steps towards your goalsBuilding self-trust through daily commitments and follow-throughBalancing Multiple ResponsibilitiesAs a father of five, author, podcaster, and coach, Ken shares his strategies for maintaining balance:Using daily streaks to build positive habitsThe power of a well-managed to-do listHonoring commitments to yourself as the foundation for successKey Takeaways for Career GrowthWhy mid-career professionals often feel stuck and how to move forwardThe value of aligning your goals with your personal values and desiresPractical tips for networking and professional developmentWhether you're struggling with traditional goal-setting methods or looking to reinvigorateSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.

>> Accéder à la formation Stratégie PersonaRediffusion d'un des épisodes les plus écoutés du Podcast du MarketingEst-ce qu'il n'y a que les réseaux sociaux pour nous donner de la visibilité ? Est-on vraiment obligé de produire toujours plus de contenu et de partager notre vie personnelle ?  Vous vous en doutez, si j'en fait un épisode c'est que la réponse est non bien sûr!  Dans cet épisode je vous explique pourquoi il ne faut surtout pas tout miser sur les réseaux sociaux et je vous donne 6 stratégies à mettre en place pour vous rendre visible en vous passant d'eux.   Autres épisodes qui pourraient vous plaire : Vendre grâce aux réseaux sociaux avec le responsable marketing de FacebookEmailing, les secrets de la reine du marketing Amy PorterfieldConstruire sa mailing list avec les réseaux sociaux —————

"Why isn't my email list growing when I'm giving away so many freebies?”Here's the truth: It's not your content. It's not even your audience. It's your approach. If you're slapping the same lead magnet across LinkedIn, Instagram, and Pinterest without tweaking it for the platform, it's no wonder you're hearing crickets.In this episode, I'm breaking down why traditional freebies are burning out your audience, what's actually working for me to grow my email list by hundreds daily and how to tailor your content based on the customer journey across different platforms.This isn't just theory, friend, it's the exact strategy my team and I use to fill our funnels with buyers, not just subscribers. So if you're ready to ditch the old "PDF download and pray" strategy and finally start building an email list that converts... grab your coffee, hit play, and let's get into it.TIMESTAMPS:00:00 – Why Freebies Aren't Working Anymore  00:33 – The #1 Mistake You're Making with Lead Magnets  01:20 – The Real “Secret Sauce” Behind My Email List Growth  02:05 – Why Traditional Lead Magnets Stopped Performing  02:54 – How My Business Model Relies on Email  03:17 – My Strategy: Grow Without Fatiguing Your List  03:39 – What NOT to Do on LinkedIn (and What Actually Works)  04:14 – LinkedIn CTA That Converts  05:00 – Pro Tip: Tag Your Opt-In Sources  05:27 – How We Tailor Messaging Based on the Platform  06:12 – Instagram: What Kind of Content Works Here  06:57 – Using the Podcast in Your Funnel Strategy  07:27 – Pinterest: Why It Needs a Different Tactic  08:25 – What Works Best on Pinterest  09:27 – Reframing What a “Lead Magnet” Can Be  10:25 – Understanding Your Customer's Journey  10:51 – Final Advice for Building a Magnetic Email List  11:28 – Join Me on Instagram & See You Next Week!RESOURCES:

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.Whether you're trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what's just taking up space on your site?Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.Tune in to Discover:What a lead magnet is (and why your practice needs one)Why quizzes are outperforming generic downloads in 2025Real examples of high-converting lead magnets for orthopedics, behavioral health, and moreHow to align your lead magnet with your sales funnelThe importance of follow-up (and how to automate it)Tips to create content your ideal patient actually wants

>> Accéder à la formation Stratégie PersonaVous avez soigneusement construit votre client idéal… sauf que vous ne parvenez pas à le convertir. Vous avez suivi les règles, mais vous sentez bien qu'il y a quelque chose qui ne colle pas.Et si, au fond, la vraie question n'était pas “à qui je veux vendre”, mais plutôt “qu'est-ce qui déclenche vraiment l'achat” ?Dans cet épisode, on va remettre à plat tout ce que vous pensez savoir sur vos personas.On va parler des vrais déclencheurs de décision, de ce qui pousse réellement vos clients à dire “oui”.Vous verrez pourquoi les personas “PowerPoint” ne fonctionnent pas, comment repérer les signaux d'achat, et comment reconstruire un persona qui vous aide vraiment à vendre.Bref, si vous avez l'impression de cocher toutes les cases sans comprendre pourquoi ça ne convertit pas… cet épisode est pour vous.---------------

Are you a coach, consultant, or course creator using a private podcast to attract and nurture leads but finding that your audience just isn't hitting “play”? In this coaching episode of Launch Your Private Podcast, we sit down with Evelyn Eliza, a self-talk strategist and former therapist, to optimize her private podcast lead magnet, Self-Talk Shifts. Evelyn's podcast is built to serve entrepreneurial women struggling with inner conflict, helping them shift self-talk from critical to supportive. But like many creators, she faced the all-too-common challenge: low listener consumption after opt-in.Timestamps:[0:00] Introduction to the episode and Evelyn Eliza's audio lead magnet and how it's structured.[8:32] Messaging challenges: does “self-leadership” resonate with her ideal client?[13:46] The three self-talk patterns that interfere with self-leadership.[18:17] Discussion on lead magnet name and low listener consumption rates and strategies to boost consumption[26:44] Creative strategies like Easter eggs to re-engage listeners.[29:28] When to optimize titles, sequencing, and content for better conversions.[31:13] Advantages of using a pop-up podcast model to add urgency.[33:17] Drip model vs. on-demand content delivery in Evelyn's main program.[37:46] Addressing belief sequencing inside the podcast content for conversion.[39:15] Evelyn's car analogy: shifting the view of self-talk from backseat chatter to dual drivers.[43:12] Gathering feedback through calls, voice notes, and incentives.[45:05] Redefining success: honoring preferences instead of pushing past comfort zones.Links mentioned:Evelyn's private podcast: rewriteyournarrative.com/private-podcastSelf-talk Shifts Private Podcast opt-in page: https://rewriteyournarrative.com/private-podcastThreads: https://www.threads.com/@selftalksynergyInstagram: https://www.instagram.com/selftalksynergy/Self-talk Synergy System program https://rewriteyournarrative.com/self-talk-synergy-systemIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Quand j'ai décidé de me lancer dans la formation en ligne, j'étais pleine d'énergie, ultra positive et motivée. Ca faisait des années que je travaillais en marketing, j'avais une solide expérience : dans des grosses boîtes, des petites, chez l'annonceur, en agence de pub, en local et l'international. Bref, j'avais l'expérience qu'il faut pour transmettre. Donc je me lance, toute confiante que j'étais faite pour ça. Oui, sauf que le marché de la formation, c'était un tout nouveau marché pour moi. Et la formation en ligne encore plus. Et même si j'avais de solides compétences dans mon domaine d'enseignement, c'est-à-dire le marketing, et bien j'ai vite compris que tout n'était pas si simple. Parce que la formation en ligne a ses codes, ses méthodes, ses outils, son réseau, ses médias. Bref, c'était un peu le brouillard.Mais j'ai pris un raccourci. Pour être opérationnelle très rapidement, challenger mes idées, et me sentir confiante dans ma pédagogie. Et ce raccourcis, c'est d'avoir un mentor. Personnellement je pense que ma mentor m'a fait gagner 2 ans sur le business de la formation. En fait, je ne suis même pas sûre que j'aurais continué si je n'avais pas eu ses conseils. Ma mentor à moi est américaine, elle s'appelle Amy Porterfield et c'est LA boss de la formation en ligne aux Etats-Unis. Autant vous dire qu'elle avait 2 ou 3 trucs à m'apprendre sur le sujet

You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing. Not the client calls. Not the €4 coffee. The one thing that creates visibility and demand? Gone. In this episode, I'm breaking down why that's the first instinct, why it's a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky. Because marketing isn't extra. It is the business.

Créer du contenu avec ChatGPT, est-ce un vrai gain pour votre marque ou un risque de dilution de votre singularité ?Dans cet épisode, on va prendre du recul, faire le tri entre les fantasmes et la réalité, et voir concrètement comment utiliser l'IA comme un levier, sans perdre ce qui fait la valeur de votre message.On verra ce que ChatGPT sait très bien faire… ce qu'il ne faut surtout pas lui demander… et surtout comment l'intégrer intelligemment dans une stratégie de contenu exigeante, humaine et alignée avec vos objectifs business.---------------

If you're an online coach who's mastered organic growth and is now feeling the weight of doing everything manually—this episode is your roadmap to scaling smarter.This week, I sat down with Mike Crowson, founder of AR Funnels, who's helped dozens of 6- and 7-figure coaches turn proven offers into fully automated client acquisition machines. But here's the catch: funnels only work when the foundation is already solid—which is exactly where my organic strategy and Mike's backend brilliance meet.We unpack the transition from manual to automated, what a high-performing funnel actually looks like, and how to scale without sacrificing the human touch. Whether you're still closing in the DMs or starting to build backend systems, this episode will show you what's possible once your offer is dialed in and you're ready to scale with systems.–Join our Fit Pro Business Secrets Made Simple group over on Facebook for exclusive resources, trainings and help as you're growing your online fitness business. https://www.facebook.com/groups/fitprobusinesssecrets/  Follow Taeler on Instagram. https://www.instagram.com/taelerfit/Learn more about working with Taeler, whether you're just starting your online coaching business or scaling to multi-6/7-figures. https://taelerdehaes.com/ Follow Mike Crowson on Instagram. https://www.instagram.com/mike_crowson/ 

Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what's working with what she's selling and how to use private podcasting to bridge the gap between curiosity and conversion.Timestamps:[0:00] Intro to Joyce Layman and why her audience is tired of social media[5:56] Joyce walks through her membership, group program, and micro offers[7:41] Her audience struggles with tech and low-performing lead magnets[9:18] Repurposing a PDF into a private podcast that leads to her offers[13:02] Joyce plans to enhance and restructure her lead magnet content[16:19] Her top-performing episodes are about mindset and the RAS[18:33] Using mindset as the “holy sh*t” moment to build belief early[22:12] Messaging ideas like “Train your brain to be seen” take shape[28:06] How a private podcast can bridge mindset and visibility strategy[32:14] Final recommendation: test both the PDF and RAS audio lead magnets[35:19] Joyce previews her upcoming Micro Audio SummitLinks mentioned:http://www.joycelayman.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

In the fast-paced world of entrepreneurship, self-care often takes a backseat. This episode of Business Chop brings you Dr. Tamar Lawful, a distinguished pharmacist and CEO of Lyfe Balance Inc., who shares her journey from traditional pharmacy to advocating for holistic health and self-care.From Prescription Pads to Personalized Wellness Dr. Lawful's 21-year career in pharmacy took an unexpected turn when she realized that simply dispensing medications wasn't truly helping patients achieve lasting health. Her innovative approach now combines:Nutritional genomicsLifestyle modificationsPersonalized health coachingThe DNA Strategy: A Path to Sustainable Health Dr. Lawful introduces her three-phase DNA strategy for achieving a balanced, healthier lifestyle:Detox your mind from preconceived notions about healthNourish your body with tailored nutrition and exerciseAlign your actions with your health goalsNutrigenomics: Unlocking Your Body's Unique CodeLearn how Dr. Lawful uses genetic testing to create personalized nutrition and lifestyle plans. This cutting-edge approach helps clients:Understand their genetic predispositionsAddress root causes of health issuesAchieve lasting results beyond traditional methodsDr. Lawful emphasizes the importance of daily self-care practices, tailored to each individual's needs. Discover how small, consistent actions can lead to significant improvements in overall well-being and productivity.A Special Gift to Support Your Wellness Journey  As a Business Chop listener, you'll receive a complimentary $500 Nutrigenomic Test when you join the LYFE Balance 90-Day Health Coaching Program. Let's discover what your body needs—book your FREE consultaSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Ne travailler que quatre heures par semaine et apprendre à consacrer du temps aux choses importantes de votre vie.Ca semble impossible.  Et bien selon Tim Ferriss, ce n'est pas un rêve. Il existe une recette que tout le monde peut suivre - y compris vous - pour y parvenir. Il en a fait un livre : la semaine de quatre heures, que je vous résume dans cet épisode. Vous y apprendrez :comment créer votre liberté même si vous êtes salariécomment utiliser les principes de Pareto et de Parkinson à votre avantage et comment créer un flux de revenus passif>> Recevoir le livre "La Semaine de 4 Heures"Autre livre résumé sur le Podcast du Marketing :Commencer par le pourquoi de Simon Sinek---------------

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In this episode of the Savvy Marketing for Small Business podcast, we're breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I'm sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients. Plus, I'm dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my email already!” Tune in to learn how to bridge the gap between social media followers and real sales. --------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

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Passer du statut de salariée à celui d'entrepreneuse, ce n'est pas qu'un changement d'activité, c'est un changement de posture, de rapport à soi et à l'action.Avec Laurence Poignet, on a décortiqué les pièges dans lesquels on tombe souvent sans s'en rendre compte : croire que se lancer, c'est forcément se vendre, attendre un business plan parfait avant de bouger, ou encore chercher des validations extérieures avant de prendre une décision. Cet épisode, c'est une invitation à faire le pas de côté nécessaire pour voir l'entrepreneuriat autrement.Pour en savoir plus sur Laurence Poignet, vous pouvez la suivre sur Linkedin. ---------------

For the full transcript of Episode 336 plus a link to free download How to Make Your Free Offer Irresistible go here.Other episodes/resources mentioned:#288 —What Inspires People to Invest in Your Coaching #164 — Why Your Personal Story is Valuable to Coaching Clients#124 through #129 series on Lead MagnetsNail Your Niche session with RhondaInspiring your audience to enroll in private coaching isn't at all like selling a gadget, clothing or makeup on Instagram.Because coaching is intimate, pricey and hopefully long-term, your prospects need to TRUST YOU before they hire you. Nurturing future ideal coaching clients is the #1 goal of all messaging, whether in podcast episodes, social posts or emails.Emails are a strategic part of generosity marketing, which is about creating content that relates, entertains, educates and inspires your most ideal prospects to follow you and then some, to hire you.But no single message is a one-hit-wonder. The trust building process is coordinated and meant to take time.You will benefit from a slower sales arc because it attracts clients who are pre-sold to work with YOU, will commit to the process and won't regret the investment.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Text me!Interested in creating a successful lead magnet? Today I'm sitting down with the Lead Magnet Expert and here to share all of the tea!In this conversation, Lisa Klein shares her journey from a career in accounting and finance to becoming a business coach and launch strategist. She discusses the importance of mindset, particularly in overcoming imposter syndrome, and emphasizes the role of lead magnets in attracting clients. Lisa also provides insights into launching new programs successfully and her transition from Instagram to LinkedIn, highlighting the supportive community she found there. The conversation concludes with a focus on celebrating client successes and the importance of building relationships in business.takeawaysLisa transitioned from accounting to coaching after realizing her passion for helping others.Mindset is crucial for entrepreneurs, especially in overcoming imposter syndrome.Lead magnets are essential for attracting and nurturing potential clients.Successful launches require consistent messaging and audience engagement.Building anticipation is key to a successful launch.LinkedIn offers a unique community and support for business growth.Focusing on relationships is more important than just follower numbers.Client success stories are a source of motivation for coaches.Creating a lead magnet can help diversify client acquisition strategies.Consistency in posting and engagement leads to organic growth.Join Lisa's Lead Magnet Launch Lab HERE or connect with her on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp's limitations), why it's important to have a separate landing page just for your ads, and how to tag ad traffic so you know what's actually working.You also learn why you shouldn't deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

Some email lists explode with passionate subscribers, while others barely get off the ground. So what makes the difference? A lead magnet that's too good to ignore. If you've ever wondered how to create one that stands out, this episode is for you.Omar breaks down the three key elements every irresistible lead magnet needs, with real-world examples. Plus, you'll get practical tips for naming, positioning, and delivering your free offer for maximum impact. No fluff, just actionable strategies to build trust and momentum from day one.A strong lead magnet can build engagement, grow your audience, and lay the foundation for lasting connections with potential customers. Hit play at the top of the page and start crafting a lead magnet people actually want.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

If you're tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We're ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.   You'll learn: Why PDFs aren't (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a 5-day educational email series to deliver quick wins and boost conversions How to create a private podcast even if you don't have a show or fancy recording equipment A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required Plus, I'll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through.

If you're still relying on Google traffic and ad revenue to grow your blog, here's the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it's time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: MiloTree FREEBIE: Write Your Ebook in Under 2 Hours FREEBIE: Create a Lead Magnet in 10 Minutes Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Foodie Brand Lab Use code PODCAST to save $50 on Katie's course Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why SEO-Only Blogging No Longer Works Let's face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google's updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they're bad, but because users now ask AI instead of clicking through to a blog. What's the solution? You Are the Unique Ingredient The only thing that can't be copied by AI is you. Whether you're sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.

On this week's episode of The Terrific Teacherpreneur, I share the power behind email lead magnets. Whether you're an email marketing newbie or have been working on it for a while, this episode offers the advice you need to create a strong lead magnet and put it to work for your business.  In this episode, I cover:How lead magnets function and why they're essentialCreative ideas for different types of lead magnetsWhy your lead magnet must provide real value to your ideal customerMy flexible rule on where your lead magnet should originate fromEmail is a valuable marketing tool in the TPT world. Tune in to learn how to build your email list for increased profits and business growth!Terrific Email Marketing Course- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you're trying to grab the attention of someone who's never heard of you before.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel