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J'ai demandé à Jeanviet son avis sur l'IA et la création de contenu. Il sait de quoi il parle, sa chaîne Youtube dédiée à l'IA est suivie par plus de 100.000 personnes!! Et bien son avis m'a surprise: il faut arrêter d'utiliser ChatGPT pour la création de contenu. Dans cet épisode, Jeanviet nous explique pourquoi ChatGPT n'est pas la bonne IA pour la création de contenu, et surtout quelles IA utiliser pour quels objectifs marketing.Vous allez découvrir les outils, les usages concrets, et surtout les bonnes pratiques pour éviter l'uniformisation ET protéger vos données.Si vous utilisez ChatGPT au quotidien, cet épisode va clairement vous ouvrir de nouvelles perspectives. Et si vous ne l'utilisez pas encore, il va vous donner envie de vous y mettre intelligemment.Pour en savoir plus sur Jeanviet, vous pouvez suivre sa chaîne Youtube, sur Linkedin, ou sur X. Je vous invite aussi à lire son livre: Cocréateur.---------------
I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
In the world of goal-setting, conventional wisdom often falls short. Enter Ken Williams, a life coach and author who's challenging the status quo with his innovative "STUPID Goals" framework. This episode of Business Chop dives deep into Ken's unconventional approach to achieving success and finding fulfillment in both personal and professional realms.Rethinking Smart Goals: The STUPID Approach. Ken shares his journey from frustration with traditional SMART goals to developing a system that truly resonates with his experience:StretchTangibleUnshakablePossibleInspiringDevelopment-focusedLearn how this framework addresses common pitfalls of goal-setting and why focusing on personal growth rather than just end results can lead to greater success and satisfaction.Overcoming Fear and Taking Action. Ken offers valuable insights on:Acknowledging fear without letting it control your decisionsThe importance of taking small, consistent steps towards your goalsBuilding self-trust through daily commitments and follow-throughBalancing Multiple ResponsibilitiesAs a father of five, author, podcaster, and coach, Ken shares his strategies for maintaining balance:Using daily streaks to build positive habitsThe power of a well-managed to-do listHonoring commitments to yourself as the foundation for successKey Takeaways for Career GrowthWhy mid-career professionals often feel stuck and how to move forwardThe value of aligning your goals with your personal values and desiresPractical tips for networking and professional developmentWhether you're struggling with traditional goal-setting methods or looking to reinvigorateSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.
>> Accéder à la formation Stratégie PersonaRediffusion d'un des épisodes les plus écoutés du Podcast du MarketingEst-ce qu'il n'y a que les réseaux sociaux pour nous donner de la visibilité ? Est-on vraiment obligé de produire toujours plus de contenu et de partager notre vie personnelle ? Vous vous en doutez, si j'en fait un épisode c'est que la réponse est non bien sûr! Dans cet épisode je vous explique pourquoi il ne faut surtout pas tout miser sur les réseaux sociaux et je vous donne 6 stratégies à mettre en place pour vous rendre visible en vous passant d'eux. Autres épisodes qui pourraient vous plaire : Vendre grâce aux réseaux sociaux avec le responsable marketing de FacebookEmailing, les secrets de la reine du marketing Amy PorterfieldConstruire sa mailing list avec les réseaux sociaux —————
The B-Word with Joanne Bolt. Real Life | Real Business | Real Success for Women in Real Estate
"Why isn't my email list growing when I'm giving away so many freebies?”Here's the truth: It's not your content. It's not even your audience. It's your approach. If you're slapping the same lead magnet across LinkedIn, Instagram, and Pinterest without tweaking it for the platform, it's no wonder you're hearing crickets.In this episode, I'm breaking down why traditional freebies are burning out your audience, what's actually working for me to grow my email list by hundreds daily and how to tailor your content based on the customer journey across different platforms.This isn't just theory, friend, it's the exact strategy my team and I use to fill our funnels with buyers, not just subscribers. So if you're ready to ditch the old "PDF download and pray" strategy and finally start building an email list that converts... grab your coffee, hit play, and let's get into it.TIMESTAMPS:00:00 – Why Freebies Aren't Working Anymore 00:33 – The #1 Mistake You're Making with Lead Magnets 01:20 – The Real “Secret Sauce” Behind My Email List Growth 02:05 – Why Traditional Lead Magnets Stopped Performing 02:54 – How My Business Model Relies on Email 03:17 – My Strategy: Grow Without Fatiguing Your List 03:39 – What NOT to Do on LinkedIn (and What Actually Works) 04:14 – LinkedIn CTA That Converts 05:00 – Pro Tip: Tag Your Opt-In Sources 05:27 – How We Tailor Messaging Based on the Platform 06:12 – Instagram: What Kind of Content Works Here 06:57 – Using the Podcast in Your Funnel Strategy 07:27 – Pinterest: Why It Needs a Different Tactic 08:25 – What Works Best on Pinterest 09:27 – Reframing What a “Lead Magnet” Can Be 10:25 – Understanding Your Customer's Journey 10:51 – Final Advice for Building a Magnetic Email List 11:28 – Join Me on Instagram & See You Next Week!RESOURCES:
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.Whether you're trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what's just taking up space on your site?Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.Tune in to Discover:What a lead magnet is (and why your practice needs one)Why quizzes are outperforming generic downloads in 2025Real examples of high-converting lead magnets for orthopedics, behavioral health, and moreHow to align your lead magnet with your sales funnelThe importance of follow-up (and how to automate it)Tips to create content your ideal patient actually wants
>> Accéder à la formation Stratégie PersonaVous avez soigneusement construit votre client idéal… sauf que vous ne parvenez pas à le convertir. Vous avez suivi les règles, mais vous sentez bien qu'il y a quelque chose qui ne colle pas.Et si, au fond, la vraie question n'était pas “à qui je veux vendre”, mais plutôt “qu'est-ce qui déclenche vraiment l'achat” ?Dans cet épisode, on va remettre à plat tout ce que vous pensez savoir sur vos personas.On va parler des vrais déclencheurs de décision, de ce qui pousse réellement vos clients à dire “oui”.Vous verrez pourquoi les personas “PowerPoint” ne fonctionnent pas, comment repérer les signaux d'achat, et comment reconstruire un persona qui vous aide vraiment à vendre.Bref, si vous avez l'impression de cocher toutes les cases sans comprendre pourquoi ça ne convertit pas… cet épisode est pour vous.---------------
Du hast eine E-Mail Liste, aber wenn du mal was verkaufen willst, dann herrscht Schweigen im Wald? Oder du willst dir eine E-Mail Liste aufbauen und hast grad deinen kostenlosen Lead Magnet fertig? Dann hast du ein Problem. Denn in beiden Fällen musst du dich mit Schnäppchenjägern herumschlagen, die dich nur Geld kosten werden. Wie das anders und besser geht? Und wie du eine Liste aufbaust, die wirklich wertvoll ist? Das erfährst du in dieser Folge. Also hör sie dir jetzt an und abonniere "Likes, Leads… Umsatz!" bei deiner Lieblingsplattform... Sichere dir jetzt deinen Termin für eine kostenlose Potenzial-Analyse: https://bjoerntantau.com/potenzial Kostenloses Meta Ads Training + Bonus: https://bjoerntantau.com/meta-ads-training Folge mir auf Instagram: https://instagram.com/bjoerntantau Abonniere meinen YouTube Kanal: https://www.youtube.com/@bjoerntantau
Are you a coach, consultant, or course creator using a private podcast to attract and nurture leads but finding that your audience just isn't hitting “play”? In this coaching episode of Launch Your Private Podcast, we sit down with Evelyn Eliza, a self-talk strategist and former therapist, to optimize her private podcast lead magnet, Self-Talk Shifts. Evelyn's podcast is built to serve entrepreneurial women struggling with inner conflict, helping them shift self-talk from critical to supportive. But like many creators, she faced the all-too-common challenge: low listener consumption after opt-in.Timestamps:[0:00] Introduction to the episode and Evelyn Eliza's audio lead magnet and how it's structured.[8:32] Messaging challenges: does “self-leadership” resonate with her ideal client?[13:46] The three self-talk patterns that interfere with self-leadership.[18:17] Discussion on lead magnet name and low listener consumption rates and strategies to boost consumption[26:44] Creative strategies like Easter eggs to re-engage listeners.[29:28] When to optimize titles, sequencing, and content for better conversions.[31:13] Advantages of using a pop-up podcast model to add urgency.[33:17] Drip model vs. on-demand content delivery in Evelyn's main program.[37:46] Addressing belief sequencing inside the podcast content for conversion.[39:15] Evelyn's car analogy: shifting the view of self-talk from backseat chatter to dual drivers.[43:12] Gathering feedback through calls, voice notes, and incentives.[45:05] Redefining success: honoring preferences instead of pushing past comfort zones.Links mentioned:Evelyn's private podcast: rewriteyournarrative.com/private-podcastSelf-talk Shifts Private Podcast opt-in page: https://rewriteyournarrative.com/private-podcastThreads: https://www.threads.com/@selftalksynergyInstagram: https://www.instagram.com/selftalksynergy/Self-talk Synergy System program https://rewriteyournarrative.com/self-talk-synergy-systemIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Quand j'ai décidé de me lancer dans la formation en ligne, j'étais pleine d'énergie, ultra positive et motivée. Ca faisait des années que je travaillais en marketing, j'avais une solide expérience : dans des grosses boîtes, des petites, chez l'annonceur, en agence de pub, en local et l'international. Bref, j'avais l'expérience qu'il faut pour transmettre. Donc je me lance, toute confiante que j'étais faite pour ça. Oui, sauf que le marché de la formation, c'était un tout nouveau marché pour moi. Et la formation en ligne encore plus. Et même si j'avais de solides compétences dans mon domaine d'enseignement, c'est-à-dire le marketing, et bien j'ai vite compris que tout n'était pas si simple. Parce que la formation en ligne a ses codes, ses méthodes, ses outils, son réseau, ses médias. Bref, c'était un peu le brouillard.Mais j'ai pris un raccourci. Pour être opérationnelle très rapidement, challenger mes idées, et me sentir confiante dans ma pédagogie. Et ce raccourcis, c'est d'avoir un mentor. Personnellement je pense que ma mentor m'a fait gagner 2 ans sur le business de la formation. En fait, je ne suis même pas sûre que j'aurais continué si je n'avais pas eu ses conseils. Ma mentor à moi est américaine, elle s'appelle Amy Porterfield et c'est LA boss de la formation en ligne aux Etats-Unis. Autant vous dire qu'elle avait 2 ou 3 trucs à m'apprendre sur le sujet
What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever's left? And how do some daycares seem to have a pipeline of great candidates - while you're stuck covering shifts yourself? In this episode, I'm sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the back office, and drowning in staff drama. That same funnel is now being used by daycares across the U.S. to attract, screen, and onboard reliable new hires - without spending hours sifting through applications or chasing no-shows. You'll learn how to create a lead magnet for recruitment, how to build a waiting list of candidates and how to stop relying on gut instinct or last-minute panic hires. We also talk about how mindset plays into hiring—and why the most dangerous part of your hiring process is often the bit between your ears. In this episode, you'll discover: • The 7-Step Hiring Funnel Playbook – The exact system Josh uses to attract, screen, and onboard quality candidates automatically. • The Problem with “Now Hiring” Posts – Why you're attracting the wrong applicants (and how to filter out the time-wasters). • Lead Magnets for Hiring – How to build a waiting list of potential staff the same way you'd build a list of potential clients. • Automated Screening & Follow-Ups – How to use tech to sort applicants, send reminders, and schedule interviews without lifting a finger. • Mindset Shifts for Confident Hiring – Why hiring is just like marketing, and how to stop being the bottleneck in your own business. Want the full system set up for you? Go to www.petbizsuite.com/getstarted and plug the Hiring Funnel Playbook directly into your business today. Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing. Not the client calls. Not the €4 coffee. The one thing that creates visibility and demand? Gone. In this episode, I'm breaking down why that's the first instinct, why it's a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky. Because marketing isn't extra. It is the business.
Créer du contenu avec ChatGPT, est-ce un vrai gain pour votre marque ou un risque de dilution de votre singularité ?Dans cet épisode, on va prendre du recul, faire le tri entre les fantasmes et la réalité, et voir concrètement comment utiliser l'IA comme un levier, sans perdre ce qui fait la valeur de votre message.On verra ce que ChatGPT sait très bien faire… ce qu'il ne faut surtout pas lui demander… et surtout comment l'intégrer intelligemment dans une stratégie de contenu exigeante, humaine et alignée avec vos objectifs business.---------------
If you're an online coach who's mastered organic growth and is now feeling the weight of doing everything manually—this episode is your roadmap to scaling smarter.This week, I sat down with Mike Crowson, founder of AR Funnels, who's helped dozens of 6- and 7-figure coaches turn proven offers into fully automated client acquisition machines. But here's the catch: funnels only work when the foundation is already solid—which is exactly where my organic strategy and Mike's backend brilliance meet.We unpack the transition from manual to automated, what a high-performing funnel actually looks like, and how to scale without sacrificing the human touch. Whether you're still closing in the DMs or starting to build backend systems, this episode will show you what's possible once your offer is dialed in and you're ready to scale with systems.–Join our Fit Pro Business Secrets Made Simple group over on Facebook for exclusive resources, trainings and help as you're growing your online fitness business. https://www.facebook.com/groups/fitprobusinesssecrets/ Follow Taeler on Instagram. https://www.instagram.com/taelerfit/Learn more about working with Taeler, whether you're just starting your online coaching business or scaling to multi-6/7-figures. https://taelerdehaes.com/ Follow Mike Crowson on Instagram. https://www.instagram.com/mike_crowson/
Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what's working with what she's selling and how to use private podcasting to bridge the gap between curiosity and conversion.Timestamps:[0:00] Intro to Joyce Layman and why her audience is tired of social media[5:56] Joyce walks through her membership, group program, and micro offers[7:41] Her audience struggles with tech and low-performing lead magnets[9:18] Repurposing a PDF into a private podcast that leads to her offers[13:02] Joyce plans to enhance and restructure her lead magnet content[16:19] Her top-performing episodes are about mindset and the RAS[18:33] Using mindset as the “holy sh*t” moment to build belief early[22:12] Messaging ideas like “Train your brain to be seen” take shape[28:06] How a private podcast can bridge mindset and visibility strategy[32:14] Final recommendation: test both the PDF and RAS audio lead magnets[35:19] Joyce previews her upcoming Micro Audio SummitLinks mentioned:http://www.joycelayman.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
In the fast-paced world of entrepreneurship, self-care often takes a backseat. This episode of Business Chop brings you Dr. Tamar Lawful, a distinguished pharmacist and CEO of Lyfe Balance Inc., who shares her journey from traditional pharmacy to advocating for holistic health and self-care.From Prescription Pads to Personalized Wellness Dr. Lawful's 21-year career in pharmacy took an unexpected turn when she realized that simply dispensing medications wasn't truly helping patients achieve lasting health. Her innovative approach now combines:Nutritional genomicsLifestyle modificationsPersonalized health coachingThe DNA Strategy: A Path to Sustainable Health Dr. Lawful introduces her three-phase DNA strategy for achieving a balanced, healthier lifestyle:Detox your mind from preconceived notions about healthNourish your body with tailored nutrition and exerciseAlign your actions with your health goalsNutrigenomics: Unlocking Your Body's Unique CodeLearn how Dr. Lawful uses genetic testing to create personalized nutrition and lifestyle plans. This cutting-edge approach helps clients:Understand their genetic predispositionsAddress root causes of health issuesAchieve lasting results beyond traditional methodsDr. Lawful emphasizes the importance of daily self-care practices, tailored to each individual's needs. Discover how small, consistent actions can lead to significant improvements in overall well-being and productivity.A Special Gift to Support Your Wellness Journey As a Business Chop listener, you'll receive a complimentary $500 Nutrigenomic Test when you join the LYFE Balance 90-Day Health Coaching Program. Let's discover what your body needs—book your FREE consultaSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey schedule a breakthrough/discovery session.
Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Ne travailler que quatre heures par semaine et apprendre à consacrer du temps aux choses importantes de votre vie.Ca semble impossible. Et bien selon Tim Ferriss, ce n'est pas un rêve. Il existe une recette que tout le monde peut suivre - y compris vous - pour y parvenir. Il en a fait un livre : la semaine de quatre heures, que je vous résume dans cet épisode. Vous y apprendrez :comment créer votre liberté même si vous êtes salariécomment utiliser les principes de Pareto et de Parkinson à votre avantage et comment créer un flux de revenus passif>> Recevoir le livre "La Semaine de 4 Heures"Autre livre résumé sur le Podcast du Marketing :Commencer par le pourquoi de Simon Sinek---------------
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In this episode of the Savvy Marketing for Small Business podcast, we're breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I'm sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients. Plus, I'm dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my email already!” Tune in to learn how to bridge the gap between social media followers and real sales. --------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE
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ESCUCHA EL PODCAST SECRETO EN https://borjagiron.com/club
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Passer du statut de salariée à celui d'entrepreneuse, ce n'est pas qu'un changement d'activité, c'est un changement de posture, de rapport à soi et à l'action.Avec Laurence Poignet, on a décortiqué les pièges dans lesquels on tombe souvent sans s'en rendre compte : croire que se lancer, c'est forcément se vendre, attendre un business plan parfait avant de bouger, ou encore chercher des validations extérieures avant de prendre une décision. Cet épisode, c'est une invitation à faire le pas de côté nécessaire pour voir l'entrepreneuriat autrement.Pour en savoir plus sur Laurence Poignet, vous pouvez la suivre sur Linkedin. ---------------
For the full transcript of Episode 336 plus a link to free download How to Make Your Free Offer Irresistible go here.Other episodes/resources mentioned:#288 —What Inspires People to Invest in Your Coaching #164 — Why Your Personal Story is Valuable to Coaching Clients#124 through #129 series on Lead MagnetsNail Your Niche session with RhondaInspiring your audience to enroll in private coaching isn't at all like selling a gadget, clothing or makeup on Instagram.Because coaching is intimate, pricey and hopefully long-term, your prospects need to TRUST YOU before they hire you. Nurturing future ideal coaching clients is the #1 goal of all messaging, whether in podcast episodes, social posts or emails.Emails are a strategic part of generosity marketing, which is about creating content that relates, entertains, educates and inspires your most ideal prospects to follow you and then some, to hire you.But no single message is a one-hit-wonder. The trust building process is coordinated and meant to take time.You will benefit from a slower sales arc because it attracts clients who are pre-sold to work with YOU, will commit to the process and won't regret the investment.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
Text me!Interested in creating a successful lead magnet? Today I'm sitting down with the Lead Magnet Expert and here to share all of the tea!In this conversation, Lisa Klein shares her journey from a career in accounting and finance to becoming a business coach and launch strategist. She discusses the importance of mindset, particularly in overcoming imposter syndrome, and emphasizes the role of lead magnets in attracting clients. Lisa also provides insights into launching new programs successfully and her transition from Instagram to LinkedIn, highlighting the supportive community she found there. The conversation concludes with a focus on celebrating client successes and the importance of building relationships in business.takeawaysLisa transitioned from accounting to coaching after realizing her passion for helping others.Mindset is crucial for entrepreneurs, especially in overcoming imposter syndrome.Lead magnets are essential for attracting and nurturing potential clients.Successful launches require consistent messaging and audience engagement.Building anticipation is key to a successful launch.LinkedIn offers a unique community and support for business growth.Focusing on relationships is more important than just follower numbers.Client success stories are a source of motivation for coaches.Creating a lead magnet can help diversify client acquisition strategies.Consistency in posting and engagement leads to organic growth.Join Lisa's Lead Magnet Launch Lab HERE or connect with her on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!
Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp's limitations), why it's important to have a separate landing page just for your ads, and how to tag ad traffic so you know what's actually working.You also learn why you shouldn't deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/
Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Aux Etats-Unis en 1995, il y a un type qui a attaqué deux banques avec le visage enduit de jus de citron... Alors évidemment il a été arrêté, et sans sourciller il explique que le jus de citron le rend invisible aux caméras de sécurité, comme le fait l'encre sympathique... Les psychologues David Dunning et Justin Kruger Spar, qui travaillaient sur son cas, ont tenté de comprendre la raison de cette assurance. Ca a donné l'effet Dunning-Kruger... C'est l'effet qui décrit le mécanisme de l'apprentissage, et il montre notamment que les incompétents surestiment leurs capacités et leurs performances...Dans cet épisode, je vous explique en détail ce qu'est cet effet Dunning-Kruger et comment il s'applique dans nos vies professionnelles, que l'on soit manager ou indépendant. -------------------
Some email lists explode with passionate subscribers, while others barely get off the ground. So what makes the difference? A lead magnet that's too good to ignore. If you've ever wondered how to create one that stands out, this episode is for you.Omar breaks down the three key elements every irresistible lead magnet needs, with real-world examples. Plus, you'll get practical tips for naming, positioning, and delivering your free offer for maximum impact. No fluff, just actionable strategies to build trust and momentum from day one.A strong lead magnet can build engagement, grow your audience, and lay the foundation for lasting connections with potential customers. Hit play at the top of the page and start crafting a lead magnet people actually want.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed
Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI's role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The State of Legacy Media Companies02:51 Challenges in Digital Marketing for Traditional Media06:04 Innovative Newsletter Strategies for Growth09:12 Opportunities in Legacy Media Transformation12:12 The Power of Email Marketing in Subscription Models14:49 The Future of Digital Products and Marketing Strategies23:39 The Evolving Landscape of Software Acquisition28:03 Harnessing AI for Web App Development33:11 Leveraging Tools as Lead Magnets38:51 Innovative Monetization Strategies in Newsletters43:12 Building Community Through Events
La stratégie du setting, c'est comment faire pour que les réseaux ne servent pas qu'à développer notre personal branding mais à trouver de nouveaux clients.Flavien Villeneuve de Scalezia nous explique ce qu'est réellement le setting et comment l'utiliser en inbound et en outbound. On parle aussi de prospection par vidéo et de la méthode concrète qu'utilise Flavien pour gérer ses relances, sans tomber dans la lourdeur ou la pression.Un épisode dense, clair et actionnable, pour toutes celles et ceux qui veulent que le temps passé sur les réseaux leur rapporte des clients. ---------------
Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
If you're tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We're ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You'll learn: Why PDFs aren't (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a 5-day educational email series to deliver quick wins and boost conversions How to create a private podcast even if you don't have a show or fancy recording equipment A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required Plus, I'll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through.
If you're still relying on Google traffic and ad revenue to grow your blog, here's the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it's time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: MiloTree FREEBIE: Write Your Ebook in Under 2 Hours FREEBIE: Create a Lead Magnet in 10 Minutes Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Foodie Brand Lab Use code PODCAST to save $50 on Katie's course Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why SEO-Only Blogging No Longer Works Let's face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google's updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they're bad, but because users now ask AI instead of clicking through to a blog. What's the solution? You Are the Unique Ingredient The only thing that can't be copied by AI is you. Whether you're sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.
Are lead magnets still worth it—or are they just digital clutter at this point? In this episode of Her Faith at Work, Jan Touchberry tackles the myths, mistakes, and missed opportunities surrounding lead magnets in 2025. Whether you're a coach, creative, or kingdom-minded businesswoman trying to grow your list, Jan gives you the straight truth and practical tools you need to create a freebie that actually converts.What We Cover:Why most lead magnets flop (and how to fix yours)The myth that people don't want free stuff anymore—debunkedThe #1 mistake people make when creating a freebieThe key to connecting your lead magnet to your actual offerSimple fixes for poor user experience that kill conversionsWhat's actually working right now in 2025 (think: quizzes, toolkits, automation)How to make sure your lead magnet doesn't blend into the noiseTimestamps:0:00 – Lead magnets collecting digital dust: what gives?2:22 – “Lead magnets are dead”? Let's debunk that.3:23 – Myth-busting: people still love free stuff (if it's good)4:13 – Why email > social media for actual connection5:09 – Top reasons your freebie is failing6:03 – Vague titles, disconnected offers, and stale funnels8:30 – How to avoid attracting the wrong audience9:55 – Broken links and poor UX = lost trust12:19 – Would you download your own lead magnet?13:33 – What's working now: ultra-specific, high-value content14:57 – The power of a clear, automated next step16:18 – Don't sleep on design! (Thanks, Canva)17:41 – 5-question audit to optimize your lead magnet18:46 – Get Jan's newest freebie: prompts to build your next high-converting offer20:18 – Final encouragement + download the free guideLinks:
Welcome back to the podcast! In today's must-listen episode, Chantel is joined by marketing expert Devin Herz for a powerhouse conversation on how to attract your dream clients using lead magnets, value-driven content, and omni-channel marketing strategies. Whether you're in real estate, roofing, dentistry, or any other industry, this episode dives deep into how to serve your audience, build trust, and grow your business with purpose. From choosing the right “bait” to creating irresistible opt-ins and staying top-of-mind with email and text drips, you'll get practical steps you can implement today. Learn how to: ✅ Identify your ideal client ✅ Build high-converting lead funnels ✅ Leverage AI to create free resources ✅ Join Facebook groups the right way ✅ Stay consistent with emails, texts, and follow-ups ✅ And much more...
On this week's episode of The Terrific Teacherpreneur, I share the power behind email lead magnets. Whether you're an email marketing newbie or have been working on it for a while, this episode offers the advice you need to create a strong lead magnet and put it to work for your business. In this episode, I cover:How lead magnets function and why they're essentialCreative ideas for different types of lead magnetsWhy your lead magnet must provide real value to your ideal customerMy flexible rule on where your lead magnet should originate fromEmail is a valuable marketing tool in the TPT world. Tune in to learn how to build your email list for increased profits and business growth!Terrific Email Marketing Course- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!
Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We're digging into what actually grows your list (hint: it's not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business.Prepare to attract more leads with way less effort.Plus… I spill the details on Freebie in a Weekend, our brand-new live event where you'll create, launch, and promote a list-growing freebie in just 48 hours. If you've been sitting on a lead magnet idea forever or your current one's a snooze fest, this is for you.
Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Curiosité, autonomie, capacité d'écoute, communication orale, respect, adaptabilité, confiance, sens des responsabilité, intégrité, ouverture à la nouveauté, etc. Les soft skills sont de plus en plus plébiscitées, parce que sans soft skills les hard skills ne valent pas grand-chose. Le concept m'est encore un peu nouveau alors j'ai fait appel à l'une des spécialistes des soft skills en France, elle a même créé une application pour aider nos enfants à s'armer de ces softs skills, j'ai nommé Solenne Boquillon le Gouaziou. Les rapports dont Solenne parle dans l'épisode : World Economic Forum : Top 10 des compétences professionnelles de demain (en anglais)Organisation Mondiale de la Santé : Top 10 des compétences de vie recommandées par l'OMS (en anglais)Pour en savoir plus sur Solenne vous pouvez suivre son profil LinkedIn et découvrir Soft Kids. ---------------
Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor. VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 20:14 Clarity Boosts Sales: Simple Pricing 21:49 "Virtual Summits Drive Audience Engagement" 25:42 Summit Preparation: Key Considerations 30:48 Tailoring Talks for Different Audiences 33:27 Targeted Networking for Real Estate Professionals 35:53 "Service Bundles and Success Guarantees" 38:28 "Nine-Step Rapport-Building Framework" 42:09 Virtual Summits for Lead Conversion 45:46 "Weekly Coaching Invitation" We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your email list, attract your ideal clients, and explode your authority in your niche. Virtual events are so much more than just another "networking" opportunity—they're a dynamic growth strategy. On this episode, you'll hear why they offer results no other channel can match. THE COMPOUND POWER OF VIRTUAL EVENTS If you want leverage, you need to get in front of more people—faster. That's why I'm such a huge advocate of virtual events. When you speak at a summit or online masterminds, you aren't just building rapport with one person at a time. You're leveraging the audience of a host who's vouching for your expertise and putting you directly in front of people already interested in your topic. And when you host your own virtual summit, you don't just add 25 or 50 leads. You're suddenly adding hundreds or even thousands of the right people to your email list, letting you scale your business much more quickly. AVOIDING COMMON VIRTUAL EVENT MISTAKES Steve Eriksen and I dig deep into what separates successful summits from virtual event disasters. We reveal why keeping things simple—for both your offers and your event organization—is key if you want real results. Steve shares powerful examples of mistakes to avoid, like confusing multi-tiered VIP offers that leave attendees unsure and uncommitted. Instead, you'll learn why clarity and a focused value proposition always win, and how offering a single irresistible option can drive thousands in summit revenue. FIVE KEY ELEMENTS TO BE SUMMIT-READY You might be wondering: What do you really need to show up and win at a virtual event? Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy! In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. Steve now helps entrepreneurs with their event tech with EventRaptor. Steve breaks down the five-step system every podcasting entrepreneur should have in place. These include a strong lead magnet, a signature talk that plants your expertise in people's minds, a reliable follow-up sequence, an irresistible offer, and a simple sales conversion system. Whether you're hosting or guest-speaking, having this foundation will not only grow your email list but also turn new listeners into long-term clients. BUILDING RELATIONSHIPS THAT LAST Podcasting and virtual events are about more than downloads and email addresses. They're about building meaningful relationships with your audience and fellow experts. Throughout this episode, I share how consistently showing up (even as a last-minute speaker) builds goodwill in the virtual event space, leading to more invitations, stronger JV partnerships, and more sales. If you're ready to establish trust, deepen engagement, and finally build a platform that delivers impact, this episode will give you the exact blueprint to make that happen. Don't forget to grab Steve's incredible “Get Summit Ready” checklist at www.PodcastTalentCoach.com/summitready, and start leveraging the transformational power of virtual events today! If you would like my help to walk you every step of the way, go to https://podcasttalentcoach.com/strategy-call/. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Someone grabbed your freebie? Cool. But if your next move is just, “Here's your PDF, bye!” — you're wasting your best chance to build trust. In this episode, we're talking about what to actually say after someone joins your list — how to follow up without sounding like a bot, how to turn casual interest into real connection, and why most nurture emails get ignored (plus what to do instead). Because freebies don't build businesses. Relationships do. ✨ Want more honest, strategic daily content that sounds like you? Get my Daily Emails: veronicadipolo.mykajabi.com/vdaily ______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.
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Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you're trying to grab the attention of someone who's never heard of you before. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel