Podcasts about lead magnets

For the full transcript of Episode 336 plus a link to free download How to Make Your Free Offer Irresistible go here.Other episodes/resources mentioned:#288 —What Inspires People to Invest in Your Coaching #164 — Why Your Personal Story is Valuable to Coaching Clients#124 through #129 series on Lead MagnetsNail Your Niche session with RhondaInspiring your audience to enroll in private coaching isn't at all like selling a gadget, clothing or makeup on Instagram.Because coaching is intimate, pricey and hopefully long-term, your prospects need to TRUST YOU before they hire you. Nurturing future ideal coaching clients is the #1 goal of all messaging, whether in podcast episodes, social posts or emails.Emails are a strategic part of generosity marketing, which is about creating content that relates, entertains, educates and inspires your most ideal prospects to follow you and then some, to hire you.But no single message is a one-hit-wonder. The trust building process is coordinated and meant to take time.You will benefit from a slower sales arc because it attracts clients who are pre-sold to work with YOU, will commit to the process and won't regret the investment.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Text me!Interested in creating a successful lead magnet? Today I'm sitting down with the Lead Magnet Expert and here to share all of the tea!In this conversation, Lisa Klein shares her journey from a career in accounting and finance to becoming a business coach and launch strategist. She discusses the importance of mindset, particularly in overcoming imposter syndrome, and emphasizes the role of lead magnets in attracting clients. Lisa also provides insights into launching new programs successfully and her transition from Instagram to LinkedIn, highlighting the supportive community she found there. The conversation concludes with a focus on celebrating client successes and the importance of building relationships in business.takeawaysLisa transitioned from accounting to coaching after realizing her passion for helping others.Mindset is crucial for entrepreneurs, especially in overcoming imposter syndrome.Lead magnets are essential for attracting and nurturing potential clients.Successful launches require consistent messaging and audience engagement.Building anticipation is key to a successful launch.LinkedIn offers a unique community and support for business growth.Focusing on relationships is more important than just follower numbers.Client success stories are a source of motivation for coaches.Creating a lead magnet can help diversify client acquisition strategies.Consistency in posting and engagement leads to organic growth.Join Lisa's Lead Magnet Launch Lab HERE or connect with her on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp's limitations), why it's important to have a separate landing page just for your ads, and how to tag ad traffic so you know what's actually working.You also learn why you shouldn't deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

Some email lists explode with passionate subscribers, while others barely get off the ground. So what makes the difference? A lead magnet that's too good to ignore. If you've ever wondered how to create one that stands out, this episode is for you.Omar breaks down the three key elements every irresistible lead magnet needs, with real-world examples. Plus, you'll get practical tips for naming, positioning, and delivering your free offer for maximum impact. No fluff, just actionable strategies to build trust and momentum from day one.A strong lead magnet can build engagement, grow your audience, and lay the foundation for lasting connections with potential customers. Hit play at the top of the page and start crafting a lead magnet people actually want.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI's role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The State of Legacy Media Companies02:51 Challenges in Digital Marketing for Traditional Media06:04 Innovative Newsletter Strategies for Growth09:12 Opportunities in Legacy Media Transformation12:12 The Power of Email Marketing in Subscription Models14:49 The Future of Digital Products and Marketing Strategies23:39 The Evolving Landscape of Software Acquisition28:03 Harnessing AI for Web App Development33:11 Leveraging Tools as Lead Magnets38:51 Innovative Monetization Strategies in Newsletters43:12 Building Community Through Events

La stratégie du setting, c'est comment faire pour que les réseaux ne servent pas qu'à développer notre personal branding mais à trouver de nouveaux clients.Flavien Villeneuve de Scalezia nous explique ce qu'est réellement le setting et comment l'utiliser en inbound et en outbound. On parle aussi de prospection par vidéo et de la méthode concrète qu'utilise Flavien pour gérer ses relances, sans tomber dans la lourdeur ou la pression.Un épisode dense, clair et actionnable, pour toutes celles et ceux qui veulent que le temps passé sur les réseaux leur rapporte des clients. ---------------

If you're tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We're ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.   You'll learn: Why PDFs aren't (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a 5-day educational email series to deliver quick wins and boost conversions How to create a private podcast even if you don't have a show or fancy recording equipment A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required Plus, I'll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through.

If you're still relying on Google traffic and ad revenue to grow your blog, here's the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it's time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: MiloTree FREEBIE: Write Your Ebook in Under 2 Hours FREEBIE: Create a Lead Magnet in 10 Minutes Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Foodie Brand Lab Use code PODCAST to save $50 on Katie's course Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why SEO-Only Blogging No Longer Works Let's face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google's updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they're bad, but because users now ask AI instead of clicking through to a blog. What's the solution? You Are the Unique Ingredient The only thing that can't be copied by AI is you. Whether you're sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.

Are lead magnets still worth it—or are they just digital clutter at this point? In this episode of Her Faith at Work, Jan Touchberry tackles the myths, mistakes, and missed opportunities surrounding lead magnets in 2025. Whether you're a coach, creative, or kingdom-minded businesswoman trying to grow your list, Jan gives you the straight truth and practical tools you need to create a freebie that actually converts.What We Cover:Why most lead magnets flop (and how to fix yours)The myth that people don't want free stuff anymore—debunkedThe #1 mistake people make when creating a freebieThe key to connecting your lead magnet to your actual offerSimple fixes for poor user experience that kill conversionsWhat's actually working right now in 2025 (think: quizzes, toolkits, automation)How to make sure your lead magnet doesn't blend into the noiseTimestamps:0:00 – Lead magnets collecting digital dust: what gives?2:22 – “Lead magnets are dead”? Let's debunk that.3:23 – Myth-busting: people still love free stuff (if it's good)4:13 – Why email > social media for actual connection5:09 – Top reasons your freebie is failing6:03 – Vague titles, disconnected offers, and stale funnels8:30 – How to avoid attracting the wrong audience9:55 – Broken links and poor UX = lost trust12:19 – Would you download your own lead magnet?13:33 – What's working now: ultra-specific, high-value content14:57 – The power of a clear, automated next step16:18 – Don't sleep on design! (Thanks, Canva)17:41 – 5-question audit to optimize your lead magnet18:46 – Get Jan's newest freebie: prompts to build your next high-converting offer20:18 – Final encouragement + download the free guideLinks:

On this week's episode of The Terrific Teacherpreneur, I share the power behind email lead magnets. Whether you're an email marketing newbie or have been working on it for a while, this episode offers the advice you need to create a strong lead magnet and put it to work for your business.  In this episode, I cover:How lead magnets function and why they're essentialCreative ideas for different types of lead magnetsWhy your lead magnet must provide real value to your ideal customerMy flexible rule on where your lead magnet should originate fromEmail is a valuable marketing tool in the TPT world. Tune in to learn how to build your email list for increased profits and business growth!Terrific Email Marketing Course- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We're digging into what actually grows your list (hint: it's not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you're creating the next freebie to grow your business.Prepare to attract more leads with way less effort.Plus… I spill the details on Freebie in a Weekend, our brand-new live event where you'll create, launch, and promote a list-growing freebie in just 48 hours. If you've been sitting on a lead magnet idea forever or your current one's a snooze fest, this is for you.

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Curiosité, autonomie, capacité d'écoute, communication orale, respect, adaptabilité, confiance, sens des responsabilité, intégrité, ouverture à la nouveauté, etc. Les soft skills sont de plus en plus plébiscitées, parce que sans soft skills les hard skills ne valent pas grand-chose. Le concept m'est encore un peu nouveau alors j'ai fait appel à l'une des spécialistes des soft skills en France, elle a même créé une application pour aider nos enfants à s'armer de ces softs skills, j'ai nommé Solenne Boquillon le Gouaziou. Les rapports dont Solenne parle dans l'épisode : World Economic Forum : Top 10 des compétences professionnelles de demain (en anglais)Organisation Mondiale de la Santé : Top 10 des compétences de vie recommandées par l'OMS (en anglais)Pour en savoir plus sur Solenne vous pouvez suivre son profil LinkedIn et découvrir Soft Kids. ---------------

Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor.   VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 20:14 Clarity Boosts Sales: Simple Pricing 21:49 "Virtual Summits Drive Audience Engagement" 25:42 Summit Preparation: Key Considerations 30:48 Tailoring Talks for Different Audiences 33:27 Targeted Networking for Real Estate Professionals 35:53 "Service Bundles and Success Guarantees" 38:28 "Nine-Step Rapport-Building Framework" 42:09 Virtual Summits for Lead Conversion 45:46 "Weekly Coaching Invitation"   We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your email list, attract your ideal clients, and explode your authority in your niche. Virtual events are so much more than just another "networking" opportunity—they're a dynamic growth strategy. On this episode, you'll hear why they offer results no other channel can match.   THE COMPOUND POWER OF VIRTUAL EVENTS If you want leverage, you need to get in front of more people—faster. That's why I'm such a huge advocate of virtual events. When you speak at a summit or online masterminds, you aren't just building rapport with one person at a time. You're leveraging the audience of a host who's vouching for your expertise and putting you directly in front of people already interested in your topic. And when you host your own virtual summit, you don't just add 25 or 50 leads. You're suddenly adding hundreds or even thousands of the right people to your email list, letting you scale your business much more quickly.   AVOIDING COMMON VIRTUAL EVENT MISTAKES Steve Eriksen and I dig deep into what separates successful summits from virtual event disasters. We reveal why keeping things simple—for both your offers and your event organization—is key if you want real results. Steve shares powerful examples of mistakes to avoid, like confusing multi-tiered VIP offers that leave attendees unsure and uncommitted. Instead, you'll learn why clarity and a focused value proposition always win, and how offering a single irresistible option can drive thousands in summit revenue.   FIVE KEY ELEMENTS TO BE SUMMIT-READY You might be wondering: What do you really need to show up and win at a virtual event? Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy! In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. Steve now helps entrepreneurs with their event tech with EventRaptor. Steve breaks down the five-step system every podcasting entrepreneur should have in place. These include a strong lead magnet, a signature talk that plants your expertise in people's minds, a reliable follow-up sequence, an irresistible offer, and a simple sales conversion system. Whether you're hosting or guest-speaking, having this foundation will not only grow your email list but also turn new listeners into long-term clients.   BUILDING RELATIONSHIPS THAT LAST Podcasting and virtual events are about more than downloads and email addresses. They're about building meaningful relationships with your audience and fellow experts. Throughout this episode, I share how consistently showing up (even as a last-minute speaker) builds goodwill in the virtual event space, leading to more invitations, stronger JV partnerships, and more sales. If you're ready to establish trust, deepen engagement, and finally build a platform that delivers impact, this episode will give you the exact blueprint to make that happen. Don't forget to grab Steve's incredible “Get Summit Ready” checklist at www.PodcastTalentCoach.com/summitready, and start leveraging the transformational power of virtual events today!   If you would like my help to walk you every step of the way, go to https://podcasttalentcoach.com/strategy-call/. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

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Someone grabbed your freebie? Cool. But if your next move is just, “Here's your PDF, bye!” — you're wasting your best chance to build trust. In this episode, we're talking about what to actually say after someone joins your list — how to follow up without sounding like a bot, how to turn casual interest into real connection, and why most nurture emails get ignored (plus what to do instead). Because freebies don't build businesses. Relationships do. ✨ Want more honest, strategic daily content that sounds like you? Get my Daily Emails: veronicadipolo.mykajabi.com/vdaily ______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here  ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.  

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Se lancer à l'international, c'est bien souvent un rêve d'entrepreneur. Une promesse de croissance, de notoriété, parfois même de reconnaissance. Alors comment maximiser ses chances de succès lorsque l'on décide de franchir une frontière ? La réponse tient en trois mots : Go-To-Market.Dans cet épisode, on va explorer ensemble comment construire un Go-To-Market adapté à une démarche d'internationalisation. Vous verrez pourquoi cette étape est essentielle, comment choisir le bon marché cible, quelles adaptations effectuer, et comment piloter concrètement votre lancement.Vous entreprise est prête à franchir une nouvelle étape dans son développement ? Vous vous demandez par où commencer pour réussir à l'international ? Cet épisode est fait pour vous.---------------

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Are you a fertility specialist, wellness coach, or integrative health practitioner looking to streamline your client education and amplify your authority online? In this episode of Launch Your Private Podcast, we coach Dr. Gina Rosella Terinoni, a holistic fertility and endometriosis doctor on how to design a strategic private podcast that supports her offer ecosystem while meeting clients exactly where they are. From managing Zoom fatigue to replacing unread PDFs with high-impact audio, Gina shares the challenges of digital content overload and how she's shifting toward asynchronous support with private podcasting.

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Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you're trying to grab the attention of someone who's never heard of you before.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Vinnie Potestivo shares his journey as an Emmy award-winning visibility strategist and media advisor. In this episode, we explore how content ownership can transform your personal brand into a sustainable, monetizable asset.Vinnie's expertise spans across TV, podcasting, and digital platforms, with a deep understanding of what makes a brand stand out and stay relevant. As a former television network executive at MTV Networks, he played a pivotal role in launching and growing the personal brands of A-list talent including Mandy Moore, Nick Cannon, and Beyoncé.Key Takeaways:Learn how to claim ownership of your content and intellectual propertyDiscover strategies for turning your personal brand into a monetizable assetUnderstand the power of pre-purposing content for maximum impactExplore the future of collaboration in the creative industryGain insights on leveraging platforms like IMDb to boost your visibilityVinnie shares valuable tips on creating discoverable content, emphasizing the importance of explicit visibility in the age of AI and search engines. He also reveals how to use IMDb as a powerful tool for enhancing your online presence and credibility.Vinnie Potestivo is the founder of VPE TV and host of "I Have a Podcast." Send us a messageBE A GUEST ON THE BUSINESS CHOP!Want to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatchGet Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Dans l'épisode d'aujourd'hui j'ai le plaisir de recevoir un invité très spécial, il s'agit de Franck Denglos, le PDG d'Adidas Italie.J'avoue que j'ai été un peu impressionnée quand j'ai vu son nom s'afficher sur mon LinkedIn, et puis finalement je me suis dit que ce serait top si ce podcast pouvait être l'occasion de vous donner accès à des grosses pointures, à celles et ceux dont les décisions changent le visage d'une marque ou même de toute une entreprise. Et surtout je voulais prouver que ces gens là sont comme nous, ni mieux ni moins bien, que l'on peut leur parler, qu'ils sont finalement accessibles et prêts à partager ce qu'ils ont appris.Alors cet épisode est un peu un épisode test. Dites-moi si le format vous plaît. Et si c'est le cas j'inviterai d'autres dirigeants de grands groupes pour qu'ils nous partagent leurs stratégies gagnantes toujours très concrètement. ----------------

WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That's exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I've learned a lot—often the hard way! In this week's episode, I lay out three crucial things I'd do differently to help you avoid the same mistakes. You can command attention with your content, and actually attract clients instead of endlessly chasing them down. You don't have to struggle to find listeners if you set up your content for engagement, connection, and growth from the start. RESOURCES MENTIONED: Podcast Talent Coach: www.PodcastTalentCoach.com The Big Party Show: https://hurrdatmedia.com/hurrdat-one/shows/the-big-party-show/ LEAN INTO YOUR PERSONALITY EARLY The first think I would do differently: lean into personality sooner rather than later. For years, I tried copying other radio personalities, and it just didn't work. Your authenticity is magnetic. Listeners fall in love with who you are—not just what you say. That genuine connection builds trust and keeps people coming back. When I finally started just being myself, everything changed. That's when my shows started reaching the top of the ratings, and I was able to help others do the same. The secret isn't in the content; it's in the storyteller. Share your stories, your quirks, and your unique perspective. Because you are what makes you worth listening to. BUILD RELATIONSHIPS WITH JOINT VENTURE PARTNERS The next thing I'd do differently is find joint venture partners much sooner. JV partners will promote you to their audiences, helping you explode your email list, get in front of ideal clients, and grow your business faster than you ever could alone. Not all JV partners are equal, though. So, focus on finding the ones who are active promoters and are aligned with your values. By plugging into the right partnerships, I took my email list from 500 to over 5,000 in just a year. If you want explosive growth, don't go it alone—collaborate! Your network is a growth multiplier, not just a way to get your name out there. HIRE A COACH TO SHORTCUT YOUR SUCCESS The third thing I'd do differently? Get a coach early. I know there's hesitation. "Will it be worth it? Will I actually implement?" But, having the right mentor is a game-changer. I waited six years before hiring my first coach, and progress after that skyrocketed. Different coaches have helped me with sales, offers, content, and scaling systems. A mentor helps you not just gather information, but actually implement it, saving you years of trial and error. Remember: information alone doesn't create transformation. You've got to take action—and a great coach will help you do just that. TURN INFORMATION INTO ACTION If you want to stand out and attract both fans and clients, it's all about taking action. Don't just collect PDFs, lead magnets, and courses. Decide what's going to move the needle and make it happen. Most content creators never act on what they learn. Be the exception. Whether it's refining your origin story to create rapport, building JV relationships, or working with a mentor, execution is what will separate you from everyone else. Attracting clients and building powerful relationships with your audience starts the minute you put yourself into your podcast and follow these proven strategies. Want to talk more about how to implement this in your show? Reach out to me. You can email me at Coach at PodcastTalentCoach.com. I can help you develop your unique brand, build authority, and create content that actually grows your business. If you're ready to take action, let's chat—and I'll help you become someone worth listening to and learning from! Find more resources and coaching information at www.PodcastTalentCoach.com.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: It's Not the Lead Magnet—It's the Messaging

Et si on arrêtait de confondre audience et communauté ? Dans cet épisode, je reçois Louis Bard, community builder, pour comprendre pourquoi les communautés sont devenues un levier stratégique incontournable pour les marques. Ensemble, nous explorons les différents types de communautés, les plateformes les plus efficaces (Discord, Slack, WhatsApp…), les ressources nécessaires, et surtout les KPIs à suivre pour en mesurer le vrai impact.Pour en savoir sur Louis, vous pouvez le suivre sur LinkedIn ou visiter son site internet. ---------------

Are you a service-based business owner struggling to clearly communicate your value and losing opportunities because of it? In this episode of Launch Your Private Podcast, we sit down with Ellie Kime, a messaging mentor and communication specialist, who shares how she uses her private podcast lead magnet, From Inside The Jar, to help clients better articulate who they are, what they do, and why it matters. Through a unique "Choose Your Own Adventure" structure, Ellie's private podcast allows listeners to immediately focus on the messaging struggle that's most relevant to them—creating faster connection, clarity, and action.Timestamps:[0:00] Introduction to the episode and how Ellie Kime discovered private podcasts[5:35] Creating the "Choose Your Own Adventure" structure for her private podcast lead magnet.[8:20] Insights on how shorter, specific episodes improved listener engagement and boosted Ellie's confidence.[10:18] How Ellie promotes her private podcast and lessons learned about strategic marketing.[13:23] The meaning behind the title From Inside The Jar and its branding significance.[14:37] Audience feedback: how the private podcast built deeper connection and trust.[18:20] Major shift in discovery calls: how listeners arrive better prepared after the private podcast.[23:30] Viewing her private podcast as a central part of her future business ecosystem.[24:43] Why private podcasts outperform PDFs for audience engagement.[26:55] Brainstorming the idea of "self-segmented" private podcasts as a new lead magnet style.[29:22] Lessons learned from building a private podcast: flexibility, feedback, and evolving structure.[34:09] Future ideas Ellie is considering for expanding her private podcast use across her businesses.[36:18] The importance of choosing marketing mediums that feel sustainable and fun.Links:https://www.eleanormollie.co.ukhttps://www.instagram.com/eleanor_molliehttps://www.threads.net/@eleanor_mollieLink to private podcast From Inside The Jar: https://www.eleanormollie.co.uk/jarIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values.  00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building

In today's fast-paced business world, the relationship between employers and employees can make or break a company's success. This episode of Business Chop features Rick Tuquero, a leadership performance coach with over 30 years of experience in the American workforce. Rick shares his insights on bridging the gap between employers and employees, offering practical strategies for building stronger, more effective teams.The Employer-Employee Gap: Understanding the Root CausesThe misunderstanding of the true purpose of the workforceLack of effective communication skillsThe importance of clearly defined expectationsEvolution of Hiring and Talent DevelopmentDrawing from his extensive experience as a three-time business owner and leadership expert, Rick discusses:The evolution of hiring practicesThe critical role of vision, mission, and values in attracting the right talentThe distinction between knowing a skill and effectively training othersBuilding Solid Foundations for LeadershipRick emphasizes the importance of implementing key frameworks to strengthen team performance:Clearly defining and communicating the company's visionDeveloping effective mission statementsEstablishing and living by core valuesFrom Reprimands to Development: A Case StudyRick shares a real-world example of how he helped a company transform its approach to employee tardiness, shifting from a punitive system to a development-focused model.Visit: RickyTAcademy.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

I want to hear your thoughts about the show and this episode. Text us here...Ever wonder how to write emails that actually sound like you—without overthinking it, over-editing, or overcomplicating it?In this powerful, laugh-out-loud and truth-filled episode of Casa De Confidence, I'm joined by the incredible Liz Wilcox—email marketing strategist, Survivor finalist, and self-proclaimed Fresh Princess of Email.Yep, she's walked the wild jungles of both reality TV and the online business world… and she's here to give us the real-talk version of how to make email marketing feel doable, effective, and—dare I say—fun.Whether you're still avoiding your email platform or trying to figure out what a “lead magnet” even is, Liz has the simplest and most effective roadmap for using your email list to make real money online (without burning out or pretending to be someone you're not).What You'll Learn in This Episode:How Liz went from RV blogger with bad internet to email marketing queen The #1 hurdle most entrepreneurs face with email (and how to get over it)The real difference between telling stories and just being human in your emailsWhy your email list is your best business asset—and how to treat it that wayHow Liz built a $1M business with a $9/month membership The role of consiThis deeply personal and powerful memoir chronicles Pastor Bill LaMorey's transformation from brokenness to redemption and ultimately, to a life of purpose and leadership. The book is structured like a play with three “Acts”: Brokenness, Redemption, and Transformation. Throughout, he blends personal storytelling with universal truths, aiming to help others recognize the redemptive potential in their own stories.

La voix des salariés n'a jamais été aussi précieuse. Aujourd'hui, ce n'est plus uniquement aux marques de parler, ce qui fait la différence ce sont les individus. Et c'est là qu'entre en jeu l'employee advocacy.Dans cet épisode, on va voir :• Ce qu'est réellement l'employee advocacy et pourquoi il est devenu indispensable,• Comment engager vos collaborateurs de manière naturelle et efficace,• Comment structurer un programme solide et mesurable,• Et surtout, comment en faire un levier durable de croissance et de notoriété.---------------

Having a lead magnet is such an important element in your business, it's what gives people a little bit of a sample into how you think, what you can offer. A lead magnet is a tiny little part of the menu of what it is that you have available for clients to purchase from you. The problem with lead magnets is that a lot of people are still trying to use a 2015 version and that's just not going to cut it in 2025. Gone are the days of long, endless lead magnets and packing lists. As promised, here is a link to a Google Doc that I created to show you all the reasons why your lead magnet may not be converting to sales:https://docs.google.com/document/d/1e6MTxwgryqQ9rHzmnKZA6FRT8Kodf3K3SBorMrkI7rU/edit?usp=sharing Join our Leads Blitz HERE Looking for more: Become a member of the Travel Advisor Success Studio: https://artofsellingtravel.com/SuccessStudio Want to join our week-long retreat at sea? Check out Accelerate @ Sea: https://artofsellingtravel.com/Accelerate Looking for the free stuff? Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Come hang out with Glenda on Instagram at: https://www.instagram.com/artofsellingtravel

Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.Then those freebies end up pulling in the most random people.Now here's the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?It's better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world. So, let's get the right people in by building the right lists from the beginning because from there the gold is just on the other side.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world's fastest-growing companies. Whether you're resurrecting a dormant list or scaling a six-figure send, you'll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.About the GuestLouis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He's spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.Key TakeawaysEmail Newsletters as Owned Media: A weekly newsletter is an asset you own and control, unlike social platforms or paid ads.Process Over Perfection: Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content.Customer Journey Mapping: Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel.Bridge of Belief: Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines.AI as an Accelerator: Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish.List Hygiene & Segmentation: Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability.Lead Magnets & Growth: Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches.ROI in Click Equity: With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually.Episode Highlights00:00 – 01:00 – Why Email Is King: The host frames newsletters as the most valuable, yet overlooked, marketing channel.01:00 – 02:00 – Sponsor Break: Acclaim Podcasting: Full-service agency that builds your weekly content machine (acclaimpodcasting.com).02:00 – 04:00 – Volume & Scale: Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks.04:00 – 07:00 – Defining “Newsletter”: Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups.07:00 – 11:00 – Customer Journey & Content Strategy: Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor.11:00 – 15:00 – Objections into Subject Lines: Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy.15:00 – 18:00 – Ideation & Prompts: Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics.18:00 – 22:00 – Templates & Systems: Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency.22:00 – 26:00 – AI-Powered Workflow: Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals.26:00 – 30:00 – List Building & Hygiene: Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability.30:00 – 34:00 – Lead Magnet Mastery: Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips.34:00 – 38:00 – Productizing Internal Tools: How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines.38:00 – End – Final Advice & Connect: Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next.Resources & LinksGuest SocialsLinkedIn: https://www.linkedin.com/in/louisshulman/Orbit Marketing: https://www.orbitmarketing.io/X (formerly Twitter): https://x.com/LouisShulman/Brought to you byAcclaim Podcasting: https://acclaimpodcasting.comOrbitFlows (Built by Louis & Team)Product Site: https://orbitflows.com

In the ever-evolving landscape of business podcasting, entrepreneurs often grapple with the challenge of creating impactful content that resonates with their audience and supports their business goals. This episode of Business Chop features Vince Quinn, co-founder and creative director of SBX Productions, who shares his expertise on crafting successful business podcasts.With nearly a decade of radio experience, including hosting a show across 225 stations in the US and Canada, Vince brings a wealth of knowledge to the table. He now hosts "It's Not Just Talking," a podcast dedicated to helping businesses run their shows effectively.The Four Pillars of Successful Business PodcastingPurpose: Defining clear objectives for your showMoney: Aligning your podcast with your business offeringsMessage: Crafting content that resonates with your target audienceProcess: Implementing efficient production strategiesDebunking Podcast MythsThe reality of podcast sponsorships for new showsThe importance of having a lead time before launchingWhy video is crucial for podcast promotionPractical Tips for Podcast Success. Learn valuable insights on:Repurposing podcast content for maximum impactLeveraging AI tools for efficient content creationBalancing guest interviews with showcasing your expertiseFollow Vince's Podcasthttps://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285This is the CTA for mSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.C'est l'une des premières choses que l'on fait quand on lance son activité, ou même juste quand on lance un nouveau produit. C'est l'une des premières choses, et le faire donne vraiment corps à notre projet. Une fois qu'on l'a, c'est tout un univers qui s'offre à nous. C'est concret. C'est là. C'est parti. On a sauté dans le grand bain. Cette chose que l'on fait et qui change tout, c'est choisir son nom. C'est une étape fondamentale. C'est le début de l'histoire. Sauf que c'est pas si simple de choisir un nom. Justement parce que c'est tellement important. Et si je me trompais ? Et si les gens n'aimaient pas ce nom ? Et si personne ne le comprenait ? Et si on ne l'écrivait pas bien ? Et si ça voulait dire un truc horrible dans une autre langue ? Et si je n'avais pas le droit de l'utiliser ? Et si je devais changer de nom ? Et si, et si… Vous me voyez venir, aujourd'hui j'ai envie de parler du nom de marque. Comment est-ce qu'on fait pour le choisir, quelles sont les étapes indispensables à ne pas manquer, et comment fait-on pour l'annoncer. Et pour nous parler de tout ça, j'ai choisi d'accueillir quelqu'un qui en plus à eu la lourde tâche non pas de choisir un nom pour un nouveau produit, mais de changer le nom d'une marque déjà bien établie et avec plusieurs millions de clients. Je vous laisse imaginer les enjeux. Cette personne c'est Fabienne Le Scornet qui est la directrice marketing et communication de Floa le nouveau nom de Banque Casino. Dans cet épisode Fabienne me raconte toute l'histoire : pourquoi il fallait changer de nom, comment savoir que c'était le bon moment, comment elle fait pour choisir Floa, et toute la stratégie de lancement qu'elle a mis en place. Et ce qui est particulièrement étonnant, c'est que tout ça ça vaut tout autant pour une grosse structure qu'une toute petite. Alors tendez l'oreille et installez vous confortablement, je vous emmène dans les coulisses d'une banque qui change de nom. -------------------

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)In this episode, we'll chat...✨  The differences between B2C and B2E audiences✨ What to do when a traditional PDF lead magnet isn't right for your audience✨ Three steps to identifying the RIGHT lead magnet ✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores 

Le marketing d'influence B2B suscite un intérêt croissant. Les entreprises cherchent à gagner en visibilité, en légitimité, et surtout en confiance.Mais l'influence BtoB est-elle adaptée à tous? Quels sont les leviers spécifiques au B2B? Comment identifier les bons profils? Et comment ne pas tomber dans les pièges de l'influence?---------------

Elevate Your Leadership: Insights from an Executive CoachAre you ready to elevate your leadership skills and drive business growth? In this episode, we explore the power of leveraging strengths for professional fulfillment and effective leadership.Join me as I sit down with Andrew Almazan, an executive coach with 15 years of experience in driving growth across hospitality, digital media, and craft brewing industries. Andrew shares his journey from creative contributor to people operations specialist, and how he discovered his passion for empowering emerging leaders.Key Insights You'll Gain:The importance of integrity and balancing humility with confidence in leadershipStrategies for overcoming common challenges when scaling businessesHow to break down intimidating goals into manageable tasksTechniques for coaching leaders resistant to change or lacking confidenceThe value of doubling down on your strengths for career fulfillmentFounder, Executive Coach, Org-Change ConsultantBrave Leadership Guildhttp://www.BraveLeadershipGuild.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Quand on est entrepreneur, il arrive toujours un moment où il faut vendre. Sauf qu'on n'est pas toutes des commerciales nées. Du coup, on a tendance à repousser le moment où il faut parler de notre offre, on n'est pas toujours à l'aise avec notre prix, et puis surtout on ne sait pas comment amener les choses. Alors vous êtes peut-être dans le même cas que moi. Mais la bonne nouvelle c'est que ce n'est pas une fatalité. J'ai toujours pensé que la vente, c'était pas pour moi, et puis en fait, j'ai découvert que je ne regardais pas les choses sous le bon angle. Imaginez deux secondes que vous puissiez parler de votre offre sans avoir le sentiment de vendre. Imaginez que vos clients soient tellement contents de vous trouver, qu'ils ne négocient même pas le prix, et qu'en plus ils paient tous rubis sur l'ongle. Avouez que les choses seraient plus simples, et vous vous sentiriez plus détendue et surtout plus confiante au moment de proposer votre offre. Ca c'est la technique du future pacing...C'est une technique de copy writing qui a pour but de mettre votre audience en condition pour accepter votre offre. Je vous dis tout dans cet épisode : - ce qu'est concrètement le future pacing- d'où ça vient- comment on le construit- à quel moment où l'utilise- et pourquoi ça marche-------------------

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.What conversation can you have?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

We've been exploring ways to land clients as a podcast manager and in this episode we're diving into email marketing and lead magnets with digital marketing maverick, Mills Gray.Mills shares her best tips on messaging, how to attract our ideal clients with ease, and of course email marketing! So should you create a lead magnet? You'll hear her reasons as to why NOW is the best time.Go listen to Mills' show, Soul Leaders Podcast, at https://pod.link/1551636077New to podcast management? Your next step is to attend the FREE 20 minute training at http://LaurenWrighton.com/trainingAnd start your 30 day FREE trial of Audible by going to https://laurenwrighton.com/audibleAll other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode258Talk to you next time!

#554 Jeff Poole is a professional photographer who transitioned from a career as a paramedic to running a highly successful photography business. Jeff recounts how photography became pivotal in his life following the birth of his first child and the supportive push from family that set him on a path to transform a hobby into a profitable venture. The episode emphasizes the necessity of proper pricing and marketing strategies in photography, particularly highlighting the struggles of starting out with competitive pricing that fails to be profitable in the long run.KEY TOPICS COVEREDPricing and Profitability - Jeff shares the importance of pricing your services based on cost rather than competitors. He details the concept of cost-based pricing, aiming for 10-12% cost of goods to ensure profitability.Sales Systems - The importance of having a sales system to achieve desired average sales figures. Jeff discusses packaging strategies and the role of creating attractive, profitable packages.Marketing Strategies - Emphasis on building an email list using lead magnets and nurturing sequences as a form of marketing. Jeff explains how to keep a consistent flow of communication with potential clients, turning inquiries into bookings.IMPORTANT DEFINITIONS & CONCEPTSCost-Based Pricing: Pricing products based on production costs, ensuring a profit margin that supports business sustainability.Nurture Sequence: A series of automated emails sent to potential clients to build a relationship and guide them towards a purchase.DISCUSSION & REFLECTION QUESTIONSHow has your understanding of pricing evolved after listening to Jeff's insights on cost-based vs competitor-based pricing?What are some practical ways you can implement email marketing in your photography business today?RESOURCES:Visit Jeff Poole's Website - https://indigosilverstudio.com/Check out Jeff's Education Platform - https://myphotoinsight.com/ Grow your business with HighLevel - https://www.gohighlevel.com/Start using Kit for your email marketing today - https://kit.com/Download your free copy of 46 Creative Photo Ideas to Get You Out of a Rutat https://creativeimageideas.com/ Sign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof. Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time. Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There's a difference between the lead magnets you'll use for evergreen offers and launches, so the one-size-fits-all approach won't work anymore. You'll need to align your lead magnet with your pricing strategies and level of audience engagement, but at the end of the day, your biggest concern should be building and maintaining relationships with your potential clients once they're in your ecosystem.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com