Podcasts about lead magnets

Has your business hit a growth plateau? If so, this episode is for you. Because building a brand isn't just about good design or smart strategy–it's about finding your voice and using it to create opportunities. In this special conversation, I joined Brian Mattocks on The Hard to Market Podcast to talk about the lessons I've learned running The brandiD for more than 15 years, and why your voice is often the most powerful marketing tool you have. Your Voice Builds Your Pipeline If your growth has slowed, hiding behind the work won't turn things around. You need to put your voice out there. I share how podcasting, LinkedIn, and even simple visibility habits can attract the right people to your business, even if you're introverted. Focus Creates Momentum Trying to speak to everyone dilutes your message. When I relaunched MyPath101, narrowing the audience and leaning on partnerships made all the difference. You'll hear how choosing focus over frenzy during slow periods can create the traction your business needs. Enjoy this episode…  Soundbytes 05:23 - 05:48 “Our growth has been completely organic over these last 14-15 years, except for some partnerships and people who stumbled upon us through Google searches. But even those partnerships have been organic, meaning they just kind of came about by happenstance. I wasn't overly intentional about creating them, but we've always done really good work, and my team is exceptional at what they do.” 08:33 - 09:00 “When I launched that company, it was in 2015. Then we had three different target audiences. It was parents, the students themselves, and high school and college administrators, and we were trying to sell to all three…That wasn't the best move, because it was really difficult to speak to all three through one website.” 29:20 - 29:41 “I lean on my faith, quite honestly, more than ever when things get a little sticky. Whether it's personnel changes or a little uptick in business, I honestly pray about it. That the right people come our way.” Quotes “I'm here to help people be limitless in whatever their journey is.” “Strategy is great, but it's nothing if you don't do something with it.” “I love helping people figure out what they're here to do and then bring light to them, you know, to shine on their journey.” Links mentioned in this episode: Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://podcastchef.com/ Connect with Brian Mattocks on LinkedIn: https://www.linkedin.com/in/brianmattocks/

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

If your email list isn't growing—or if you're seeing great engagement but no sales—this episode breaks down exactly why your funnel might be stalling and how to get it back on track.Kendra walks through the most common funnel breakdowns—from traffic and opt-ins to nurture sequences and sales—and shares practical fixes for each stage so you can diagnose problems with data, not guesswork.If you've been wondering whether your offer, audience, or ads are the issue, this episode gives you a clear framework to find (and fix) the real bottleneck.In this episode you'll learn:Traffic and Lead Generation: Why the real problem is usually lack of traffic, not your freebie—and how a small paid ads budget can instantly change that. (07:00)Funnel Conversion and Alignment: How to spot audience mismatch and clarify your freebie messaging for higher opt-ins. (08:30)Opt-in Page Optimization: The simple design and copy tweaks that can raise your conversion rate fast. (12:20)Email Delivery and Engagement Metrics: What healthy open and click rates look like (and what to adjust when they aren't there). (15:20)Nurture Sequence and Sales Conversion: How to use your nurture emails to build trust that naturally leads to sales. (17:35)Sales and Pitch Effectiveness: What to do when your funnel metrics look good—but people still aren't buying. (19:20)Apply to work with me in Health Coach Accelerator HERE.Watch this episode on YouTube here: https://youtu.be/Va3-0Z6tzJk Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Bénéficiez de 2 mois gratuits chez mon partenaire Waalaxy pour transformer Linkedin en machine à leads.L'intelligence artificielle a bouleversé le monde du digital… et les relations presse n'y échappent pas.Faut-il craindre que l'IA rende les RP obsolètes, ou au contraire y voir une opportunité de renforcer la visibilité des marques et dirigeants?Dans cet épisode, j'échange avec Clara Armand-Lille, fondatrice de l'agence Third Eye Media, experte en communication internationale et en relations presse.Clara accompagne startups, scale-ups et fonds d'investissement à fort potentiel sur plusieurs marchés, en Europe comme aux États-Unis. Ensemble, nous explorons comment l'IA transforme la manière de faire des RP, de gérer la visibilité d'une marque et d'interagir avec les médias.

In this coaching episode, Lindsay and Nora work with Dr. Angela Draper, founder of Game Change Her, to optimize her 16-episode private podcast lead magnet called "The Great Lock-In of 2025." Angela helps women in educational leadership develop their skills through her HERS framework (Heart, Emotional Intelligence, Relationships, and Systems). Discover how to refine messaging, target the right audience, and create promotional strategies that convert browsers into engaged subscribers ready for your next program launch.Topics Covered:Optimizing lead magnet conversion rates for educational leadersCreating evergreen content from trending topicsBalancing personal and professional goal examples in contentPromotional strategies beyond email lists and bundlesUsing authentic storytelling and vulnerability in coaching contentIntegrating private podcasts with existing newsletter contentSetting up Kit integration for seamless opt-in processesLinks mentioned:https://angeladraper.my.canva.site/homeMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Découvrez la >> Formation Stratégie Persona

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim chats with Jeff Walker, legendary online entrepreneur and the creator of the Product Launch Formula. Jeff shares how he went from a stay-at-home dad to generating over $100 million in sales — and empowering his clients to generate over $1 billion through launches. From early struggles with sales to pioneering the online marketing space, Jeff walks us through how mastering launches, building an email list, and leaning into authenticity helped him grow a thriving business. Whether you're just getting started or ready to level up your game, this episode is filled with inspiring stories, tactical advice, and timeless principles that still work today. Who is Jeff Walker? Jeff Walker is the creator of the Product Launch Formula, a groundbreaking system used by thousands of entrepreneurs to launch products, grow businesses, and scale revenue. With a legacy spanning nearly 30 years in the online business world, Jeff has helped high-profile names like Tony Robbins and Brendon Burchard while also empowering everyday entrepreneurs to quit their jobs and build sustainable income from home. He's the author of the New York Times best-selling book Launch and the CEO of Internet Alchemy. Connect with Jeff Walker: Website: https://productlaunchformula.com Facebook: https://www.facebook.com/JeffWalkerFan Instagram: https://www.instagram.com/jeffwalkerco/ LinkedIn: https://www.linkedin.com/in/jeffwalkerco/ YouTube: https://www.youtube.com/user/productlaunch Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar ⏱ In this Episode: 00:00 Introduction to the Work at Home Rockstar Podcast 00:32 Jeff Walker's Journey: From Stay-at-Home Dad to Online Business Success 04:39 The Evolution of Email Marketing 11:26 Challenges and Triumphs: Overcoming Business Setbacks 19:44 Building and Engaging Your Audience 21:57 Creating an Effective Opt-In Page 22:14 Driving Traffic to Your Lead Magnet 24:16 The Importance of Congruence in Lead Magnets 26:08 Delivering Value Without Overwhelming 28:02 The Power of Sequences in Marketing 33:50 Jeff's Journey and Insights 40:53 The Future of Jeff's Business and AI 42:01 Where to Learn More About Product Launch Formula 43:26 Jeff's Favorite Rock Stars

Omg this an insane episode with so much strategic juice hahahha i hope you love it and if you want help DM me on IG and let's blow it up inside 1:1 Mentorship IG: _thelilyholmesJoin FREE broadcast:https://t.me/+OOcH8tl8yygyOWE1

Dans cet épisode, on explore une idée qui bouleverse les habitudes du marketing moderne : et si, pour gagner en efficacité, il fallait apprendre à ralentir ? Le slow marketing propose une approche plus réfléchie, centrée sur la qualité, la cohérence et la durabilité. Moins d'actions, mais plus de sens. Moins d'audience, mais plus d'engagement. Moins de vitesse, mais plus de valeur. Au programmePourquoi le “toujours plus” ne fonctionne plusLe marketing intensif a montré ses limites : audiences saturées, budgets en hausse, rentabilité en baisse.La philosophie du slow marketingInspiré du mouvement “slow”, il remet du sens et du temps dans la stratégie.De l'audience massive à l'audience qualifiéeMieux vaut parler à peu de gens, mais aux bons, et créer une vraie relation.Le marketing durable : rentabilité à long termeMiser sur la fidélisation, le contenu pérenne et la cohérence de marque.Comment amorcer sa transition vers le slow marketingDiagnostiquer, simplifier, repenser ses KPIs et investir dans la qualité.Vers un nouveau contrat entre marques et audiencesLa confiance et la transparence deviennent les nouveaux moteurs de la performance. Pourquoi écouter cet épisodePour comprendre les limites du marketing de volume.Pour découvrir des leviers concrets de croissance durable.Pour apprendre à aligner vos objectifs marketing avec vos valeurs et celles de vos clients.Pour amorcer une transformation vers un marketing plus responsable et plus rentable.---------------

In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.Topics Covered:The Trust Funnel concept and why trust is crucial in today's marketTwo powerful positioning frameworks: "Give them what they want" vs "Name the threshold"Why private podcasts work better for service providers than traditional freebiesEpisode structure and length recommendations (15-20 minutes sweet spot)The importance of personality and authentic conversation over scripted contentSubtle selling approaches and call-to-action strategiesTechnical setup using Descript and Hello Audio integrationResults: Higher email open rates, faster buying decisions, and organic sharingLinks mentioned:- Website: https://nataliekoussa.com/New Private Podcast: natalieKoussa.com/leaguePOD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visiblehttps://www.instagram.com/nataliekoussa_/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

On this episode of Building the Premier Accounting Firm, Heidi Ryder, owner of Keepful, sits down with Roger Knecht to share strategies for marketing and managing a growing bookkeeping firm. Learn how to market services, build a strong brand, and use tools like AI and CRMs to attract and keep ideal clients. Discover methods to grow your bookkeeping or tax business effectively. In This Episode: 00:00 Welcome & Heidi's Journey 03:09 Marketing, Sales, and Branding 06:12 The Client Experience & Communication 09:09 Client Perspective & Marketing Advice 13:33 AI for Marketing Content 18:20 Website Value & Call to Action 25:15 Funnels, Lead Magnets, and Workflows 33:53 CRM for Accounting Professionals 36:46 Gratitude and Entrepreneurial Journey 41:34 Recap and Final Thoughts Key Takeaways: Define your ideal client through targeted marketing. Build your brand around the client experience, emphasizing clear communication. Use AI to create marketing content, then personalize it. Establish an online presence (website, custom email) to build trust. Maintain automated workflows and CRMs to nurture leads and consistent follow-up. Behind the Story: Ryder started her journey from a desire to work from home with her first child. Her love for numbers and business management quickly turned into a successful bookkeeping firm. Now, she helps other accounting professionals with Keepful, showing them how to automate marketing and attract ideal clients. This episode looks at her insights on client relationships, digital tools, and the importance of finding your “why” in business. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Learn more of Keepful and see a DEMO of it in action: https://sk293.isrefer.com/go/KFHP/KB66/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

You spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? Crickets. No sales. No engagement. Nothing!If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you, and bring in sales on autopilot.TAKEAWAYS:Your lead magnet is just the beginning. Post-lead magnet download should be a strategic email funnel that brings in sales.A Nurture Sequence warms up your lead by addressing their next-level pain points, which preps your leads for your pitch.The Pitch Sequence isn't about teaching, it's about overcoming objections and speaking directly to different buyer types.Most entrepreneurs underutilize their email funnels, landing them in the “friend zone” instead of converting leads into buyers.A well-built email funnel runs on autopilot, selling your program consistently without live launching.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a spot in the upcoming Sell on Autopilot Masterclass! In just one hour, Allison will show you how to set up simple email funnels that bring in sales while you're at the ballfield, running errands, binge-watching Netflix, or ya' know…sleeping—so your business keeps moving even when you're not.Turn months of overwhelm into one day of DONE. I've got 3 spots left for my Beta Email Funnel VIP Day — you'll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

What would you do if you were suddenly banned from Facebook? Would you fight to get your account back or start fresh? Today's topic was inspired by cohost Rich Perry, whose 16-year account vanished overnight, and by Dopey Podcast, which was just kicked off Facebook again after recently regaining access. We dig into what creators can do when platforms pull the plug, how to recover, rebuild, and protect your work before it happens. At the end of the show, we open the mailbag to answer a listener's question about the challenges of going solo and finding your groove behind the mic.Episode Highlights: [02:09] Recap of Previous Episode on Social Media Shutdowns[03:01] Case Study: Dopey Podcast's Social Media Issues[05:57] Rich Perry's Experience with Social Media Takedown[15:16] Strategies for Creators to Protect Their Platforms[23:46] Exploring ManyChat and Other Tools[25:26] Rich's 90-Day Rebound Plan[28:07] Community Engagement and Lead Magnets[39:54] Solo vs. Co-Hosted PodcastingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Dopey Podcast: https://dopeypodcast.comRich Perry On Facebook:https://www.facebook.com/profile.php?id=61581658774463Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

What even are lead magnets? In this episode of The Financial Coaches Podcast, Cody and Maria talk about what lead magnets are, go into a couple of examples, and talk about how they can be a pivotal tool in your practice to help generate new prospects.

Découvrez la >> Formation Stratégie Persona

Are tax troubles keeping you up at night? In this episode of Tech Diva Biz Talks, I sit down with Morgan Q. Anderson, a powerhouse with over 25 years of experience tackling the toughest tax debt cases. From personal income to payroll and sales taxes, Morgan has seen it all and solved it all.Breaking Down Tax Debt MythsMorgan shares insights from her book, "Tax Debt Rule #1: There's Always a Solution," offering:Practical steps for taxpayers and professionalsStrategies to overcome fear and understand the resolution processReal-world examples of complex cases she's resolvedLearn why most people end up in tax debt and how to avoid common pitfalls that can lead to financial nightmares."Less than 500 people ended up going to jail over tax debt issues last year. It's usually these big insidious cases where people have intentionally evaded taxes and filed fraudulent returns."Morgan reveals:The #1 question clients ask when they first reach outHow to determine if you qualify for an offer in compromiseWhy aligning with a tax professional before starting a business is crucialReady to face your tax challenges head-on? Visit GoldenLionTax.com to access Morgan's free training and resources designed to help you navigate the complex world of tax debt resolution. FREE Webinar: https://golden-lion.webinarninja.com/automated-webinars/22667/register?wid=10636606Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Do You Have The Right Moves For Effective Networking? Join me in this 'back to business basics' episode about Networking and increasing your visibility with my guest, Sabrina Victoria.   Get some important tips and a great resource below.   Sabrina Victoria is a TEDx speaker, powerhouse entrepreneur, and founder of Her Nation Global—a bold media platform designed to elevate women in business through high-visibility features like podcasts, digital magazine covers, and transformational events. With 20+ years in door-to-door sales and the co-creation of multiple 6- and 7-figure ventures, Sabrina leads with charisma, strategy, and an unapologetic belief in the power of community and connection. Lead Magnet:  50 Follow-Up Moves to Boost Your Sales & Connections https://drive.google.com/drive/folders/1VsWcR9tK9udWyBWkmhwPOXi1-grXjRqg?usp=sharing Get your free, personalized Human Design Chart, a free report that describes your chart including an audio that walks you through your Human Design. https://nancyokeefecoaching.com/get-your-free-human-design-chart/ Learn more about Nancy here: https://www.nancyokeefecoaching.com

Cadeau Bonus : téléchargez la check-list anti IA-washing : 15 questions pour tester la crédibilité d'une promesse IAL'intelligence artificielle est devenue le nouvel argument phare des campagnes marketing. Des start-ups aux grandes entreprises, tout le monde veut afficher un produit ou un service « boosté par l'IA ». Mais derrière cette promesse, la réalité est parfois bien différente : peu d'innovation, beaucoup de communication. C'est ce que l'on appelle l'IA-washing.Dans cet épisode, nous décryptons ensemble ce phénomène. Vous découvrirez pourquoi les marques surfent sur la vague de l'IA, quels mécanismes marketing alimentent cette tendance et quels dangers se cachent derrière cette pratique. Nous verrons également comment différencier un usage réel d'un simple effet d'annonce et quelles sont les bonnes pratiques pour communiquer de manière transparente et crédible autour de l'IA.Au programme :Comprendre l'IA-washing et son parallèle avec le greenwashingPourquoi les entreprises s'empressent d'utiliser le mot « IA »L'effet de halo technologique et la pression médiatiqueLes risques : perte de confiance et brouillage de l'écosystèmeComment reconnaître une vraie innovation IALes bonnes pratiques pour une communication honnête et efficace---------------

Bénéficiez de 2 mois gratuits chez mon partenaire Waalaxy pour transformer Linkedin en machine à leads. Vos clients ne font pas toujours ce qu'ils disent : ils disent (et pensent) qu'ils vont acheter, mais n'achètent pas. Ca a coûté son plus gros lancement produit à McDonald's, et ça peut vous arriver aussi. Selim Messaï, spécialiste en sciences comportementales appliquées aux marketing nous explique comment ce phénomène fonctionne et comment faire pour inciter nos clients à faire ce qu'ils disent (aka acheter nos produits). Pour en savoir plus sur Selim Messaï vous pouvez le contacter sur Linkedin ou visiter son site mutatioagency.comAutres épisodes qui pourraient vous plaire : le ciblage psychologique le biais de cohérencecompétence et incompétence, l'effet Dunning-Kruger---------------

Pour fêter le 300ème épisode, téléchargez le Guide Pratique de la Constance MarketingLa créativité attire l'attention, mais ce qui fait vraiment la différence dans la durée, c'est la constance. Pour ce 300ème épisode, le Podcast du Marketing explore un levier souvent sous-estimé mais absolument décisif : la discipline et la régularité comme véritables moteurs d'une stratégie marketing durable.Au programme de cet épisode, vous découvrirez :Pourquoi la constance est un pilier plus solide que la motivation pour bâtir la réussite.Comment la cohérence de marque crée un repère fort et crédible pour votre audience.En quoi un rendez-vous régulier avec vos clients ou abonnés devient un rituel essentiel.Le rôle clé d'un style unique et identifiable dans un univers saturé de contenus.Les coulisses d'une production régulière de qualité et pourquoi si peu de marques réussissent à tenir sur la durée.Si vous cherchez à comprendre comment bâtir une stratégie marketing qui dure, qui inspire et qui fidélise, cet épisode est pour vous.

In the ever-evolving landscape of finance and technology, artificial intelligence is reshaping how we manage our money. This episode of Tech Diva Biz Talks welcomes Alexander Harmsen, a techpreneur and AI enthusiast who's making waves with his innovative approach to personal finance.From Astronaut Dreams to AI-Driven FinanceHow his early pursuit of space exploration led him to entrepreneurshipThe lightbulb moment that sparked the creation of Portfolio PilotWhy traditional financial advice may be falling short in today's fast-paced worldRevolutionizing Personal Finance with AIThe power of personalized, AI-driven financial adviceHow automation and algorithms are making expert-level financial strategies accessible to everyoneThe surprising ways AI can help you save on taxes and optimize your investments"We have a very simple goal: helping you end up with a little bit more money in retirement and feeling a little bit more in control of your finances."Navigating Common Investment PitfallsAlexander reveals the most frequent mistakes he sees investors make and how AI can help avoid them:The hidden costs of leaving cash uninvestedWhy timing the market often backfiresThe importance of diversification beyond just stocks and bondsThe Future of AI in Finance and BeyondGet a glimpse into what's next for AI:How personalized expertise is being democratized across industriesThe potential for AI to revolutionize everything from fitness to healthcareWhy the next few years could see exponential growth in AI-driven solutionsAre you ready to take control of yourSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEContent Creator MachineThe integrated all-in-one online marketing, business tool/platform.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Designrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDigital Business CardsLet's speed up your follow up. Get a digital business card.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

C'est l'une des stratégies les moins utilisées alors qu'elle ne coûte quasiment rien et qu'elle a des résultats de dingue : acquisition, relation, vente. Cette stratégie c'est le webinaire, et Patrice Barbesier ex-CMO de Partoo nous explique comment la mettre en place. Pour en savoir plus sur Patrice ou le contacter, vous pouvez le retrouver sur linkedin.Autres épisodes qui pourraient vous plaire :Construire une stratégie marketing avec zéro budgetComment organiser son premier webinaire ?Se lancer à l'international avec zéro budget---------------

L'intelligence artificielle prédictive bouleverse les pratiques marketing. Elle ne se limite plus à expliquer ce qui s'est passé, elle permet d'anticiper ce qui va arriver. Les directions marketing disposent désormais d'outils capables de prévoir les comportements des consommateurs, d'optimiser l'allocation budgétaire et d'améliorer la relation client. Mais cette technologie soulève aussi des limites éthiques et stratégiques qu'il est essentiel de comprendre.Dans cet épisode, nous explorons :Ce qu'est l'IA prédictive appliquée au marketing et comment elle fonctionne.Les bénéfices concrets pour les directions marketing, de la planification stratégique à l'alignement des équipes.Les applications pratiques dans la relation client : personnalisation, rétention et recommandations.Les défis et limites liés à la qualité des données, aux biais algorithmiques et à la sur-automatisation.L'importance de trouver un équilibre entre l'intelligence de la machine et l'intuition humaine.Vous découvrirez comment utiliser ces technologies non pas comme une solution miracle, mais comme un levier stratégique puissant pour enrichir vos décisions et renforcer votre avantage concurrentiel.À la fin de l'épisode, vous saurez :Comment l'IA prédictive peut transformer votre approche marketing.Quels sont les pièges à éviter dans son déploiement.Pourquoi les marketeurs doivent rester au cœur de la décision stratégique.Un épisode indispensable si vous souhaitez comprendre comment le marketing de demain s'écrit aujourd'hui, entre algorithmes et créativité.---------------

In the fast-paced world of entrepreneurship, building a high-performing team can be the difference between stagnation and success. This episode of Tech Diva Biz Talks welcomes Atiba de Souza, CEO, strategist, and self-proclaimed "business ninja," who shares his insights on transforming sluggish teams into unstoppable forces.Atiba reveals the common pitfalls that trap business owners:The "superhero syndrome" that keeps leaders stuck in day-to-day operationsThe misconception that constant availability equals effective leadershipHow unintentionally positioning team members as "villains" hinders growthLearn why many entrepreneurs unknowingly build cages around themselves and discover the key to unlocking true business freedom.The Mindset Shift: From Hero to GuideAtiba introduces a powerful paradigm shift for leaders:Why being the "hero" of your business is holding you backThe importance of embracing the role of guide or coachHow this shift transforms team dynamics and performance"You're the Mr. Miyagi. That's the seat we do not sit in as small business owners. But that's the mental shift that has to happen."Discover why the quality of your questions determines the quality of your leadership:The impact of replacing accusatory questions with curious inquiryHow to use AI tools to improve your questioning skillsReal-world examples of how better questions lead to stronger teamsVisit thedelegationtrap.com to access Atiba's book and exclusive bonuses designed to revolutionize your approach to leadership and team building.Website: Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Business CardsLet's speed up your follow up. Get a digital business card.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Build a Lead Magnet That Grows Your List and Builds Trust Email lists aren't growing the way they used to — and here's why: People are tired of junk, low-value opt-ins that deliver zero value. In this episode, I walk you through how to build a high-impact freebie that doesn't just grow your list — it builds real trust with the people you're meant to help. Here's what we cover: The 4 things every high-converting opt-in or lead magnet must do in 2025 Why video is your trust-building superpower (and how to use it well) A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly How to connect your freebie to your offer so it leads to real clients 20 lead magnet ideas you can create in one week or less Whether you're starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done. RESOURCES AND LINKS

Vendre c'est convaincre. Et le meilleur moyen de convaincre, c'est de présenter ses arguments. Mais personne ne nous a appris à présenter. Alors sur cet épisode je vous propose un cours accéléré de persuasion avec un spécialiste de la communication d'influence, Henri de Berny.Autres épisodes qui pourraient vous plaire : Vendre avec la transportation narrative3 choses simples à faire pour vendre sur internetVendre grâce aux Stories---------------

Check out my YouTube channel for deep-dive content on mortgage lead generation, sales tips, and client retention processes

Pourquoi certaines pages de vente captent-elles instantanément notre attention, alors que d'autres nous laissent indifférents ? La réponse se trouve souvent dans les rouages invisibles de notre cerveau.Dans cet épisode, nous plongeons dans l'univers fascinant de la psychologie appliquée au marketing et explorons comment les biais cognitifs influencent nos décisions d'achat. De la preuve sociale à la rareté, en passant par l'effet de cadrage et la réciprocité, vous découvrirez comment transformer vos tunnels de conversion en véritables accélérateurs de croissance.Pourquoi écouter cet épisode ?Si vous cherchez à améliorer vos conversions sans tomber dans des tactiques agressives, cet épisode vous donnera des clés pratiques et éthiques. Vous repartirez avec une compréhension fine des mécanismes psychologiques qui influencent vos prospects, et des idées concrètes pour optimiser vos pages, vos offres et vos parcours clients.

Episode 183: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners struggle with getting in front of their ideal audience and staying in front of them long enough to build the trust needed to make sales. Without a proper system, entrepreneurs often resort to time-consuming tactics like DMing prospects or manually following up, which leads to burnout and inconsistent revenue.In this episode, Todd and Leah teach us how to build an automated lead generation funnel that attracts buyers and nurtures them effectively. They explain the "7-11-4 rule", how to create irresistible lead magnets that don't raise resistance, and the critical importance of having a clear next step after someone opts-in to keep prospects engaged in your nurturing system.Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this coaching episode, Lindsay and Nora work with Amber Taylor, founder of Amber Taylor Coaching and holistic relationship coach, to develop a private podcast lead magnet strategy. Discover how to craft messaging that resonates with high-achieving women who feel stuck at capacity, and learn the key elements needed to create a lead magnet that converts to a $5,000 coaching package. Top Tips and TakeawaysLead with what clients want (productivity/doing more) rather than what they need (boundaries/doing less) to avoid immediate resistanceAddress the reality that high achievers are at capacity without suggesting they need to eliminate important responsibilitiesUse messaging that acknowledges their exhaustion while positioning your solution as achievableTest messaging organically on social media before investing in paid advertisingCollect email addresses through landing pages for better conversion tracking and client insightsConsider turning live webinars into evergreen private podcast lead magnets for ongoing lead generationLinks Mentioned:https://www.ambertaylorcoaching.com/Lead Magnet : app.helloaudio.fm/feed/afa05e5b-8eea-41f8-ad5b-133bff25abc0/signupMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

How to Use Video to Build Trust and Connection   In this episode of the Lead Magnets That Still Convert Series, I'm sharing:   ✔️ Why video is your unfair advantage in the age of AI ✔️ The ideal structure and length for a lead magnet video series ✔️ How to repurpose and recycle content you already have ✔️ Smart ways to use email and CTAs to nurture viewers into buyers   Tune in now and discover how to create a video series that stands out, connects, and converts.  

In the dynamic world of e-commerce, staying ahead of the curve is crucial for success. This episode of Tech Diva Biz Talks features Dave Valentine, a seasoned entrepreneur and Chief Revenue Officer at Finch, a performance agency specializing in digital advertising for e-commerce brands. With a track record of nine successful exits from 11 firms, Dave brings a wealth of experience to the table.Dave shares groundbreaking insights on:The seismic shifts in e-commerce advertising due to AI integrationUnconventional tactics that are yielding impressive results for brandsThe future of digital advertising and how to prepare for itLearn how to scale your ad spend without sacrificing your return on ad spend (ROAS). Dave reveals:The power of mixed media modeling for precise budget allocationHow to leverage IP-based attribution for comprehensive customer journey trackingThe importance of balancing educational content with direct purchase campaignsCreative Strategies for Tough MarketsDiscover how Dave turned around a struggling B2B firm with an innovative "try before you buy" approach, resulting in explosive growth during the pandemic. This success story showcases the power of thinking outside the box when faced with challenging market conditions.Dave predicts a significant shift in digital advertising, emphasizing:The declining effectiveness of interruption-based advertisingThe growing importance of building trust through consistent, valuable contentHow brands can prepare for these changes nowVisit https://www.finch.com. Book time with Dave directly to discuss a paid ads ecomm strategy Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Vous pouvez rédiger le meilleur des emails, s'il finit dans les spams de son destinataire il n'a aucune chance de performer. Et des bons mails qui finissent en spams malheureusement il y en a des tonnes. Heureusement, j'ai ce qu'il vous faut pour vous assurer une livraison directe en inbox, avec mes 13 stratégies votre audience ne passera plus à côté de vos emails.Autres épisodes qui pourraient vous plaire : Emailing : les secrets de la reine du marketing, Amy PorterfieldPourquoi l'email est LA stratégie à prioriser3 stratégies pour faire exploser votre base emails---------------

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're tuning in today because we are diving into a crucial topic for every entrepreneur—revenue diversification. Whether you're just starting or scaling up, building multiple income streams is essential for protecting your business from market shifts, burnout, and seasonal slowdowns. In this episode, you'll discover how to strategically diversify your revenue without overwhelming your capacity. We'll explore the “why” behind revenue diversification, practical methods for adding new income sources, and how to map them to your customer's journey. You'll walk away with a clear game plan to build sustainable income pathways that align with your strengths, support your brand, and allow you to grow with clarity and confidence. ⏱️ Episode Timestamps & Highlights (00:00) Welcome & Episode Introduction (01:30) Why Diversifying Matters (02:15) Start with What's Already Working (03:30) Add Complimentary Revenue Streams (06:15) Match Streams to the Customer Journey (09:00) Build in Passive & Recurring Models (11:45) Test Small, Scale Smart (13:00) Tools to Support Diversification

Ever feel like you're missing out on hidden gems in your tech toolbox? In this candid episode of Tech Diva Biz Talks, I open up about recent discoveries that left me both amazed and slightly embarrassed. From unearthing scanner features I never knew existed to decoding mysterious animal icons in Google Drive, I share my journey of continuous learning.Rediscovering Your Tech ArsenalAs entrepreneurs, we often overlook the potential of tools right at our fingertips. I reveal how:A simple scanner function revolutionized my workflowGoogle Drive's collaborative features surprised meStaying curious can lead to unexpected productivity boostsThe Power of Community and Continuous LearningEven as the Tech Diva, I emphasize the importance of:Engaging with supportive communitiesEmbracing new learning opportunitiesSharing discoveries to help fellow entrepreneursExpanding Your Communication ToolkitI introduce game-changing tools that can elevate your business communications:Video email technology for enhanced engagementAffiliate opportunities for additional revenue streamsResources to streamline your online presenceYour Turn: What's in Your Tech Toolbox?Share your own tech revelationsLearn from fellow entrepreneurs' experiencesContribute to our collective growthReady to uncover the hidden potential in your tech arsenal? Visit AltogetherDomains.com to secure your digital real estate and kickstart your online presence transformation. Remember, in the world of technology, there's always sometSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Business CardsLet's speed up your follow up. Get a digital business card.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Ever poured your heart into growing your list, only to hear crickets when launch day came? I've been there too—more than once.In this episode, I'm pulling back the curtain on the 60-day runway I use to make sure my launches don't just feel good, but actually work. At the heart of it? A lead magnet that's more than a freebie—it's the first step toward the transformation you're selling.You'll learn how to...✨ Build a resource that connects directly to your paid offer (so you attract buyers, not just browsers)✨ Choose a format your audience will actually finish✨ Map a simple nurture flow that builds trust long before you open the cartAnd I'll walk you through the real example I'm using right now >>> Why Your Nonprofit Strategy Isn't Working (And How to Fix It).You can grab it at janditchfield.co/strategy if you'd like to see this approach in action.MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan's advice on building a business that aligns with my values is exactly what I've been looking for!"

Are you running a business or just duct taping one together? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lauren Duke. Lauren is the founder and CEO of Core Ops Collective, to unpack how she went from military spouse and hairdresser to running operations for one of the nation's top real estate teams—closing over 3000 transactions and opening 21 expansion locations. Lauren explains why so many agents get stuck wearing every hat, how culture can't just be “family,” and the difference between surviving and scaling. She dives into her signature SCALE framework—Set the vision, Capture attention, Acquire business, Lead with systems, Elevate experience—showing agents how to replace chaos with clarity. From CRMs and lead magnets to touch plans and KPI dashboards, Lauren reveals the tools and mindset shifts that free agents from survival mode and position them to grow like true CEOs. If this conversation gave you clarity, share it with another agent who's grinding without a plan. Subscribe to Real Estate Excellence, leave a review, and commit to setting up one system this week that will carry your business further.   Highlights: 0:00 - 6:00 Introduction and agent struggles Why agents hit a ceiling early Misconceptions about brokerage support Overwhelm from CRMs and tech tools Why systems matter before scaling 6:00 - 15:00 Lauren's background and entry into real estate From hairdresser to military spouse life Launching a VA business on Facebook First role as a transaction coordinator Learning operations by trial and error 15:00 - 25:00 Building and leading teams Expanding to 21 locations nationwide Managing 100+ agents and staff Culture vs. family in teams Launching Core Ops Collective after parting ways 25:00 - 41:00 The SCALE framework Setting the vision with audits Capturing attention with core values Acquiring business through CRMs Leading with measurable systems 41:00 - 55:00 Systems, automation, and client touch plans Building landing pages and lead forms Using Facebook groups for lead gen 00:45:30 to 01:22:23 Dashboards, hiring, and team building ·        CEO dashboards for KPIs and cost of sale ·        Avoiding the pay-per-lead trap ·        Setting clear roles and accountability for admins Dashboards and KPIs for agents Final advice on scaling with clarity   Quotes:  “We replace survival mode with structure.” – Lauren Duke “You can't grow a team if you don't even know how you want to show up for clients.” – Lauren Duke “If you don't know your core values, decisions will paralyze you.” – Lauren Duke “Your assistant should be an extension of you.” – Lauren Duke   To contact Lauren Duke, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and Podcast.   Connect with Lauren Duke! Website: https://www.coreopscollective.com Instagram: https://www.instagram.com/coreopscollective Facebook: https://www.facebook.com/coreopscollective Podcast: https://open.spotify.com/show/0CeMtpitmpW2KB4j05cI7i   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #LaurenDuke #CoreOpsCollective #RealEstateOps #ScaleYourBusiness #CRMSystems #LeadGeneration #TeamBuilding #Brokerage #AgentSuccess #BusinessSystems #EntrepreneurMindset #OperationsExcellence #RealEstateCoaching #ScalingAgents #CEOAgent #ClientExperience #KPIDashboard #Leadership #Authenticity

Vous avez l'impression que votre marketing est une course sans fin ?Entre les réseaux sociaux, la newsletter, le SEO, les publicités, les podcasts et toutes les nouvelles tendances… vous êtes partout, mais vos résultats ne suivent pas toujours.Et si la clé n'était pas d'en faire plus, mais d'en faire moins?Dans cet épisode, je vous propose de découvrir le concept du marketing paresseux, ou Minimum Viable Marketing (MVM). Loin d'être une approche passive, c'est une stratégie intelligente qui consiste à concentrer vos efforts sur ce qui marche vraiment, à automatiser ce qui peut l'être, et à ignorer le reste.Au programme :Pourquoi le « marketing paresseux » n'a rien d'une excuse pour ne rien faire.Comment appliquer le principe du Minimum Viable Marketing à votre business.La méthode simple pour choisir vos canaux sans vous disperser.Les outils qui permettent d'automatiser vos actions tout en gardant une touche humaine.Les 3 indicateurs clés à suivre pour mesurer l'essentiel (et oublier les vanity metrics).Un épisode concret, pratique et libérateur, qui vous aidera à vendre plus tout en réduisant la charge mentale liée au marketing.---------------

Hey there! I'm Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I'm excited to share my latest secret weapon—micro magnets—to skyrocket your list and social media growth in 2025. After years of testing and tweaking (and yes, a few face-palm moments), I've mastered a simple 20-minute-a-week strategy that's transformed how I add thousands to my email list and boost engagement. I'll break down the old-school lead magnet mistakes we've all made and reveal how switching to micro magnets can supercharge your social media presence and reactivate your audience. Trust me, it's a total game-changer! I'll also give you a sneak peek into my automated challenge where you can grab my viral-ready micro magnet prompt and build your own high-converting funnel. Let's jump in and start blowing up your list and socials with this easy, powerful 2025 strategy!   00:00 The Importance of Lead Magnets in 2025 00:59 The New Role of Lead Magnets 01:19 Boosting Social Media Engagement 02:18 The ManyChat Funnel Trend 03:26 Real-Life Success Stories 04:33 Beyond Social Media: New Purposes for Lead Magnets 05:12 Join Our Automated Challenge

Why Quizzes Build Trust (and How to Create One That Works)   Quizzes aren't just fun, they're powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.   In this episode of the Lead Magnets That Still Convert Series, I'm breaking down: ✔️ Why quizzes are still one of the most effective opt-ins ✔️ The four elements of a great quiz (and how to nail each one) ✔️ How to design questions that feel simple, fun, and confidence-building  ✔️ What to do with quiz results so you nurture, not lose, your new leads   Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!  

In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you'll need to know—evergreen and timely—with different purposes. Timely lead magnets especially can create high-value experiences for potential clients that will get them eager to invest in your coaching. When running your timely lead magnet, you have to make sure your audience knows just how valuable your offering is and keep them engaged so when the time comes to sell, everyone knows it's coming and is excited to make the purchase.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingJ'ai récemment lu un livre qui m'a percuté, il s'agit de The One Thing de  Gary Keller and Jay Papasan. The One Thing est un best seller de l'entrepreneuriat, et pour cause il nous montre comment être plus efficace en définissant la seule et unique chose à faire pour développer notre activité. Rien que l'idée me plaît! Dans cet épisode, je vous propose mon résumé de ce livre et comment je vois cette méthode impacter notre quotidien.>> Recevoir le livre The One ThingAutres épisodes qui pourraient vous plaire :Leçon de productivité avec la semaine de 4 heures de Tim FerrisLes 13 outils qui me font gagner du tempsComment organiser son temps ?---------------

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

Une chute brutale de trafic, des ventes en berne, des clients qui désertent… Quand vos résultats s'effondrent, la panique guette. Pourtant, une crise marketing n'est pas forcément une fatalité. C'est même souvent une opportunité pour revoir sa stratégie et sortir plus fort.Dans cet épisode, nous explorons les étapes clés pour traverser une crise sans paniquer :Distinguer une crise ponctuelle d'un problème structurel,Identifier précisément le point de rupture,Mettre en place des actions concrètes pour rebondir,Consolider vos fondations pour éviter de revivre la même situation.Vous découvrirez comment analyser les bons indicateurs, décider d'une stratégie de communication adaptée, repenser la valeur délivrée et même transformer l'échec en facteur de différenciation.Un guide complet pour garder la tête froide quand vos résultats s'effondrent… et transformer une crise en tremplin vers une croissance durable.---------------

Struggling to grow your real estate email list? In this episode, we dive into lead magnets for real estate agents: what makes them effective, how to use them in email marketing, and the best lead magnet ideas for buyers and sellers. Learn how to create resources like market reports, home-buying guides, and home searches that actually convert. Plus, discover smart ways to promote your real estate lead magnets through social media, your website, and more to boost your real estate lead generation.

Why Checklists Still Convert (When Done Right)   Lead magnets aren't dead, but the way we use them has changed.    In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist.   You'll learn: ✔️ Why checklists still work in today's AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The “sweet spot” for checklist length (hint: less is more!)  

If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing. Often students tell me they're not sure what type of lead magnet to create and want ideas or guidance. I thought you might like that too. So, this week, I'm sharing some of my favorite SEO tools I use to come up with lead magnet ideas.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for entrepreneurs and business owners. This episode Kendra Corman, a marketing strategist with a passion for boosting productivity and visibility through AI, podcasting, and email marketing. She shares her journey from AI skeptic to advocate, revealing how AI has transformed her approach to content creation and marketing. She emphasizes the critical importance of:Building an email list before launching a website or creating business cardsChoosing social media platforms based on personal preference and engagementUnderstanding your audience through direct conversationsLeverages AI to streamline her workflow and boost productivity:Creating personalized AI "employees" for specific tasksTraining AI on your unique voice and styleUsing AI to repurpose content across multiple platformsSome common misconceptions about AI:The fear of AI-generated content sounding roboticConcerns about copyright infringementWorries about job displacementLearn how to harness the power of AI to flip the traditional work pyramid:Create a "voice paragraph" to train AI on your unique styleDevelop a "words not to use" list to maintain brand consistencyLeverage AI for content repurposing and time-saving strategiesConnect with Kendra on LinkedIn at kendracorman.com/linkedin and tuSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Business CardsLet's speed up your follow up. Get a digital business card.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Looking for Podcast Guests?Keep your podcast schedule full with quality guests from PodMatch.Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingL'une des grandes difficultés avec les réseaux sociaux, c'est de produire. Les algorithmes nous en demandent toujours plus : plus souvent, et plus de formats.Thomas Burbidge, l'un de mes créateurs préférés, a accepté de nous dévoiler sa méthode de création de contenu. Pour en savoir plus sur Thomas vous pouvez écouter son podcast Young, Wild and Freelance ou le suivre sur Instagram ou Linkedin.Autres épisodes qui pourraient vous plaire : Pourquoi vous devriez changer de stratégie sur les réseaux sociauxCraquer l'algorithme d'InstagramOser publier sur les réseaux sociaux---------------

Your website has 5 seconds to make a first impression. Is yours working for you, or against you? If your homepage is cluttered, confusing, or unclear, chances are your visitors aren't sticking around. And in today's digital-first world, that could be costing you more than you think. This is an episode where I take part in a Super Learning Session with Page Two, a publishing company. We covered everything authors and experts need to know about building a website that feels clear, compelling, and conversion-ready. Clean, Cohesive Design That Keeps People On Your Site If your website feels cluttered or chaotic, visitors won't stick around. In this session, you'll learn how to use white space, color, and font pairings to create a sense of clarity and calm. We talk about why less is more when it comes to design and how to make sure every visual element on your site works for you, not against you.  Because when your design is clean and intentional, people feel confident exploring what you have to offer. Content That Speaks Directly to Your Reader Your website shouldn't start with a paragraph about you. It should start with a reason for your visitor to keep reading. I share how to write homepage content that's focused on your audience, not just your accolades. You'll learn how to highlight what makes your work different, guide visitors toward a single clear action, and turn casual browsers into book buyers, email subscribers, or future clients. Enjoy this episode… Soundbytes 03:05 - 05:20 “So if you think of walking into an art museum or going into a botanical garden or going into a restaurant that's very nicely designed, we have visceral reactions to the spaces we're in. And websites also create visceral reactions for people.” 03:52 - 04:04 “I wouldn't use more than three different fonts on a website, so you might have one for headings, one for the actual text, and then maybe a different font for call to actions.” Quotes “Great design is in the details.” “Clean design can just exude a very calm emotion in somebody that's looking at your website and make them want to stay on there.“ “Just put the minimum of what you want on a web page. The beauty of a web page is that you can put as much text on it as you want–but that's also the negative of a webpage.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://pagetwo.com/  Connect with Page Two on LinkedIn: https://www.linkedin.com/company/page-two/