Podcasts about lead magnets

In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program. Topics CoveredDistinguishing between nurture content and lead magnet contentUnderstanding customer language vs. coach language in marketingAlternative traffic strategies beyond social mediaPodcast guesting as a growth strategyPartnership and referral opportunitiesThe importance of clear currency exchange in lead magnetsCreating conversation starters that resonate with problem-aware audiencesLinks Mentionedhttp://www.simple-shifts.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

What if the biggest breakthroughs in your social media success are the ones you’re not focusing on yet? In this powerful solo episode of the Direct Selling Accelerator Podcast, I’m sharing the social media strategies I would absolutely prioritise if I were starting again - knowing what I know now. From lead magnets and one-to-one connection, to documenting my journey and using third-party validation, this episode is packed with practical, needle-moving insights for Direct Sellers who want to grow with more authenticity and success. I break down why personal stories outperform polished content, how simple reach-outs build real businesses, and why waiting until you “need” leads is already too late. If you’re ready to stop overcomplicating social media and start creating genuine connection that drives sales and growth, this episode will help you make the shifts that matter most - starting today. I’ll be talking about: ➡ [00:00] Introduction➡ [02:57] Strategy #1: Lead Magnets & Lead Generation➡ [05:34] The Two-Step Post Explained➡ [06:30] Strategy #2: One-to-One Connection➡ [07:15] Personal Reach-Outs, Voice Notes & DMs➡ [09:19] Strategy #3: Personal Stories That Convert➡ [11:32] Document the Journey, Not the Highlight Reel➡ [14:23] The Eyelash Story: Why Imperfect Sells➡ [16:49] Strategy #4: Third-Party Validation➡ [18:45] Celebrate People & Create Belonging➡ [19:49] Final Reminder: Start With the One Resources: Previous Episode: EP 172 Jeri Taylor-Swade: https://youtu.be/VyQDP-PW-CU Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome See omnystudio.com/listener for privacy information.

Et si on segmentait notre cible autrement qu'avec une simple description? Et si on mettait le comportement et le moment au cœur du sujet? Avec cet épisode je vous propose de revoir totalement votre façon de segmenter, et vous allez voir que ça en vaut la peine.Pour nous en parler, j'ai invité Grégory Blay-Desforges le Directeur d'Uber Advertising.Pour en savoir plus sur Grégory, vous pouvez le suivre sur LinkedIn. Autres épisodes qui pourraient vous plaire : *La stratégie d'Heineken expliquée par son Directeur Marketing Antoine SusiniC'est quoi le job d'un CEO ? avec Franck Denglos le PDG d'Adidas Italie---------------

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Une campagne LinkedIn, un webinar, un emailing, un article sponsorisé.Individuellement, chaque action peut être pertinente. Ensemble, elles ressemblent parfois à un patchwork sans véritable logique.Dans cet épisode, nous parlons de campagnes intégrées. Une approche qui dépasse l'omnicanal pour construire un véritable parcours stratégique, où chaque canal nourrit le suivant et accompagne le prospect de la découverte à la conversion.Ce que vous allez découvrir dans cet épisode• La différence entre campagne omnicanale et campagne intégrée• Pourquoi l'alignement des messages ne suffit plus• Comment construire un parcours marketing logique et progressif• Le rôle précis de chaque canal dans une stratégie intégrée• Comment éviter de tomber dans la complexité excessive du tracking• Les clés pour structurer sans complexifierVous pouvez retrouver Julien Rio sur son site ou sur Linkedin.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur LinkedinHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

I deleted every AI product I'd ever bought. 127 prompts, three courses, a dozen template bundles. All of it, gone. And I haven't missed any of it for a single second.In this episode, I'm pulling apart the assumption that every AI product on the market shares: that you need better prompts, better techniques, or better tools. I'll explain the three specific reasons this "better inputs" approach is a dead end, share what I discovered actually works after spending over $2,000 on products that didn't, and challenge you to do a digital graveyard audit of your own downloads folder.If you've ever bought a prompt library and used it exactly twice before it started collecting digital dust, this one's for you.Plus, a beta update on The AI Content Club: 8 founding member spots remaining.Key Takeaways1. Every AI product shares the same flawed assumption. Prompt libraries, courses, and templates all assume you need better inputs. The real problem is that AI has zero information about who you are.2. A better prompt is just a clearer request to a stranger. No amount of prompting skill compensates for missing context. The stranger still doesn't know your voice, your audience, or your beliefs.3. Prompt libraries teach width, Foundation Documents build depth. 10,000 prompts give you 10,000 ways to get the same mediocre result. Five Foundation Documents give AI everything it needs to write like you.4. Products get consumed. Systems compound. Prompt libraries, courses, and templates are consumable purchases you'll replace. Foundation Documents are assets that increase in value over time.5. The question that changes everything. What if you stopped buying products that assume you're the problem and tried something that actually solves the problem?Quotables From This Episode"I deleted 127 prompts and don't miss any of them. Not even a little.""A better prompt is just a clearer request to a stranger. The stranger still doesn't know you.""Prompt libraries teach width. Foundation Documents build depth.""Products get consumed. Systems compound.""What makes your content remarkable lives inside your head, not inside a prompt template."Resources MentionedJoin The AI Content Club (Beta, 8 spots): https://bossladybloggers.com/ai-content-clubThe AI Content Club: What $97/Month Gets YouWhen You Join→ 5 Custom Foundation Documents ($500 value)→ AI Business Partner Setup ($200 value)→ 90-Day Content Calendar ($150 value)Every Month→ 4 Blog Posts in YOUR voice ($600 value)→ 30 Social Captions ($300 value)→ Email Sequence ($400 value)→ Lead Magnet ($100 value)→ Weekly Office Hours + Prompt Lab ($300 value)Beta Member Bonuses→ Custom Offer Suite Blueprint ($500)→ SEO Keyword Strategy Map ($300)→ Email List Accelerator Kit ($200)→ 30 Branded Pinterest Pin Templates ($150)→ Content Repurposing Playbook ($100)8 founding member spots. $97/month locked in for life.https://bossladybloggers.com/ai-content-clubTakeaways: The experience of deleting unused AI products was both liberating and...

Les dés sont pipés. La représentation que l'on a de l'entrepreneuriat n'est pas en ligne avec ce que l'on vit quand on entreprend. Dans cet épisode, je vous donne ma vision du succès.Autres épisodes qui pourraient vous plaire : Pourquoi rester solopreneur ?Solopreneur nouvel eldorado ?Comment allier plaisir et succès avec Edgar Grospiron---------------

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online storefronts, coaches, done-for-you service providers, coffee shops, and course creators. Listen to this episode of Main Character Marketing to learn exactly how to create a lead magnet sequence that converts email subscribers through proper email marketing. ------------ Get my Social-Free Email Templates here and write your lead magnet sequence in one day! ------------ Book your Subscribed To $OLD sequence, and I will write your fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ This is the relevant IG post to see some of these examples on paper. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Apply for Inbox It Girl

Wenn du wochenlang an deinem Freebie sitzt, machst du was falsch.  Ich zeige dir, welche Lead-Magnet-Formate schnell erstellt sind, damit dein Funnel endlich steht. In dieser Folge erfährst du, welche Formate für schnelle Lead-Magneten taugen welches Format ich nicht als Freebie rausgeben würde welcher Fehler deine Anmeldequote killt   Live-Training: Wie du deinen Lead-Funnel aufbaust, der deine Email-Liste füllt und die Ads-Kosten wieder einspielt > gratis anmelden   100 Lead-Magnet Ideen > Google Tabelle (gratis)  

Les publicités du Super Bowl ne sont plus de simples messages commerciaux. Elles sont devenues des moments de divertissement attendus, commentés et parfois plus mémorables que le match lui-même.Dans cet épisode, vous découvrirez pourquoi le Super Bowl est un laboratoire unique pour comprendre l'économie de l'attention actuelle, et surtout ce que les marques peuvent en retenir, même sans budgets XXL.Dans cet épisode, vous apprendrez :Pourquoi le Super Bowl reste une anomalie dans un monde dominé par le scroll et le skipPourquoi acheter un spot ne suffit plus, et ce que signifie vraiment “mériter l'attention”Ce que les marques sans budget Super Bowl peuvent appliquer dès maintenant dans leur marketingPublicités évoquées dans l'épisode :Basecoin et les backstreet boysClaude et sa parodie de ChatGPTBudweiser et son regard ironique sur l'émotion publicitairePepsi et la récupération d'un mème corporate devenu viralDunkin' et son hommage assumé à la pop culture des années 90Novartis et l'usage de l'humour pour aborder un sujet médical sensibleAmazon et l'auto-dérision autour de la toute-puissance de l'IA via Alexa---------------

What if you never had to panic-recruit volunteers again? Scrambling to find 25 volunteers by next week is stressful, reactive, and exhausting. In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a smarter approach: build a volunteer pipeline before you need it using simple marketing tools like lead magnets, nurture emails, and even interactive quizzes. Instead of chasing people at the last minute, you'll learn how to create a steady stream of mission-aligned supporters who are already warmed up and ready to say yes. This is recruitment that feels calm, proactive, and repeatable. Full show notes: 201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers Lead Magnet - Episode Highlights [00:27] - Understanding On-Demand Volunteers [01:28] - Emotional Reality of Volunteer Recruitment [02:33] - Building a Volunteer Pipeline [05:17] - What is a Lead Magnet? [08:11] - Creating Effective Lead Magnets [13:10] - Advanced Lead Magnet Strategies [28:41] - The Power of Volunteer Quizzes [34:15] - Practical Steps to Start Building Your Lead Magnet  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #002: How to Recruit Volunteers by Building a Following First Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar.  What is the difference between a lead magnet and a trip wire? Learn about both and when to use them best.Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks   and for more information on the wizards used to make outstanding sales copy check out  https://www.CopyandContent.ai

Bringing back this popular episode all about how to grow your email list with Instagram! In honour of "Grow Your List" the live 2 day event where you're gonna create, launch and promote a new freebie designed to grow your list. >>>GET YOUR EARLY BIRD DISCOUNTED TICKET: https://parkdale-republic.thrivecart.com/grow-your-list/?coupon=BIRDIEWe'll be back with a bonus episode Thursday featuring a special guest! 

Dans cet épisode nous avons parlé de tout les sujets qui fâchent quand il est question de création de contenu : de quoi parler, comment s'adapter à l'audience, quels contenus prioriser, comment gagner du temps et de l'argent, comment attirer les bons clients, payer ou ne pas payer que faut-il faire. Je n'ai rien retenu aucune question, et mon invitée Selma Chauvin s'est généreusement prêté au jeu. Autres épisodes qui pourraient vous plaire : C'est quoi l'inbound marketing ?Stratégie des 3C : maximisez votre visibilitéLa méthode de création de posts de Thomas Burbidge---------------

So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference, and others simply aren't teaching this.) In this episode of Main Character Marketing, learn how to create a lead magnet for dream clients (vs subscribers) and what to implement on the backend automations so it ACTUALLY converts. Listen to this episode of Main Character Marketing to turn new email subscribers into paying clients with a high-converting lead magnet and new subscriber email sequence. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Book your 1:1 Telegram Power Hour ------------ Apply for Inbox It Girl

Le reach organique baisse, les algorithmes changent, et de plus en plus d'entreprises réalisent qu'elles ne maîtrisent plus vraiment leur communication sur les réseaux sociaux, LinkedIn compris.Dans cet épisode du Podcast du Marketing, je vous propose de prendre du recul sur cette dépendance croissante aux plateformes et d'explorer un levier souvent sous-estimé, mais pourtant essentiel. L'emailing.Vous découvrirez :> pourquoi l'email est aujourd'hui le seul média réellement maîtrisé, sans intermédiaire, sans algorithme, > pourquoi une base email solide constitue un actif stratégique majeur pour toute entreprise, qu'elle soit individuelle ou structurée.> pourquoi la newsletter est trop souvent mal comprise ou mal utilisée. > et ce que mes clients font pour faire décoller leur newsletter.Si vous cherchez à sécuriser votre communication, à mieux aligner marketing et business, et à reprendre le contrôle de leur portée dans un environnement de plus en plus instable, c'est épisode est fait pour vous. ---------------

Stop Chasing, Start Attracting: Hyper-Local Lead Magnets That Actually Work in Real EstateAre you tired of spending money on cold ads and fighting to earn a conversation with strangers? The best agents don't chase—they attract. In this episode, we reveal the hyper-local lead magnets that flip the script on lead generation, making buyers and sellers come to you, already warmed up and ready to trust you as the local expert.Discover how to build simple, valuable tools that genuinely help your community. Learn the secrets behind offers that position you as the local expert who knows the market and the neighborhood's little details.In this episode, you will learn:Why traditional lead generation keeps agents stuck in "chase mode" and how to reverse it.The essential rule: offer something valuable first, and people will willingly share their name, email, and address.Creative, hyper-local lead magnet examples, including:How to make your lead magnets short, specific, clear, and tied directly to your geographic farm for authenticity.The automation secrets to adding magnets to your postcard campaigns, social media, and email follow-ups to create a steady, predictable pipeline of warm leads.Ready to shift your business from chasing the next deal to waking up to leads that find you? Pick one lead magnet and start building today

If you're mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all.In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven.We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue.You'll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about.If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity.And if you're listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind.Resources mentioned:Peace and Profit Mastermind waitlist (priority access for 2026)Neil Patel purchase intent pricing graphic (referenced in episode)I'll see you next week.Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind

Le positionnement est un fondamental : c'est ce qui fait qu'on vous identifie, et c'est qui vous évite de partir dans tous les sens. J'ai demandé à une autre podcasteuse de nous donner sa recette secrète, je vous demande d'accueillir tout de suite Laurie Giacobi.Autres épisodes qui pourraient vous plaire : Construire ses valeurs de marque avec Anthony BourbonC'est quoi la plateforme de marque ?---------------Pour travailler avec moi vous pouvez :> Choisir une formationStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Avec cet épisode, je vous propose un résumé du livre Company of One de Tom Jarvis, qui nous explique comment travailler seul ou avec une équipe très restreinte. J'ai adoré ce livre qui reflète par beaucoup de point la vie que je me suis choisie. Autres épisodes qui pourraient vous plaire : The One ThingLa semaine de 4 heures---------------Pour travailler avec moi vous pouvez :> Choisir une formation✓ Stratégie Persona : Comprenez vos clients✓ Stratégie Emailing : Faites décoller votre base emails✓ Stratégie Indépendante : Communiquez en ligne (liste d'attente)✓ Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

There is a certain type of lead magnet that converts like crazy. And yet, nobody uses it, especially financial advisors! Some advisors are simply too lazy (or pretend they're too busy) to do it. Others have been led astray by marketing gurus who foolishly advise against it. Some are just unconvinced it will work before they try. And there's a smaller fraction of advisors who simply don't know that this specific type of high-converting lead magnet exists or that it naturally leads to higher quality and wealthier clients.  If you're in that smaller fraction of advisors, this episode will melt away your ignorance (for better or worse).  This is NOT the easiest lead magnet to create. In fact, it's the hardest and by a wide margin.  That's why it's so wildly effective.  If you want the easy route, find another podcast to listen to.  But if you're willing to do the hard work of sowing, so you can reap the long-term rewards, listen now.  Show highlights include: A new way to think about lead magnets that not only create some extra cashflow, but also enhance the quality of your clients (1:06)  The counterintuitive reason longer lead magnets (like a 57-minute webinar presentation) often win against skimpy ones (like a checklist someone will open once then forget forever) (2:20) How to quietly erase competitors from your market's minds while also filtering out the low-quality noise and only attracting wealthy, high-quality clients (4:33)  3 foundational reasons why so-called marketing gurus are especially vicious and ineffective for financial advisors (5:32)  The "LD" formula for cooking up lead magnets that are so persuasive some clients might skip past the appointment and hire you directly (6:10)  How to hijack your market's psychology and "ethically force" them to trust you completely. (This is Psychology 101, but I'm shocked by how few advisors ever even think about this.) (8:08)  The subtle "mental jiu jitsu" trick that subconsciously makes your market value you more than your competitors (10:12)  Why creating a lead magnet designed to repel is more important than one designed to attract (yes, even if it tanks your conversion rate!) (12:31)  How a "Map of Lead Magnets" can make you so persuasive to your ideal clients that it should almost be illegal (17:38)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.   

Hey Winner, In this episode, I'm joined by Tara Reid, an entrepreneur, podcast host, and expert in helping introverts thrive online. Tara shares how to create lead magnets that build real trust and attract the right people to your business... no burnout required. If you're looking for aligned, authentic marketing that actually works, this conversation is for you! Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Learn why trust is key and how to create lead magnets that truly meet your audience's needs. Discover the must-have elements of high-converting lead magnets, from titles to content. Craft lead magnets that connect with potential clients at every stage of their journey.   LINKS MENTIONED IN EPISODE: Tara's website: https://thetarareid.com/   CONNECT WITH ME: ➡️ Website: https://redhotmindset.com/ ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing/ ➡️ Free workshop: 3 Secrets to Making Progress on Your Goals without Burnout—Even When Life Feels Chaotic: https://redhotmindset.com/goals/

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Acheter c'est faire un effort, parce qu'acheter c'est prendre une décision. Et votre cerveau préfère éviter de prendre une nouvelle décision s'il n'y est pas obligé. Donc si vous voulez vendre ce que vous avez à vendre, il va falloir donner un coup de pouce au cerveau de votre acheteur.Je vous propose 5 stratégies pour aider votre acheter à prendre une décision.Autres épisodes qui pourraient vous plaire : Construire sa chance avec Béatrice de MontilleLes 4 étapes d'un tunnel de vente qui convertitL'art de convaincre pour vendre---------------

Work with Me https://ashborland.com  Follow me on IG https://www.instagram.com/ashborland/  Can you remove all emjois and —  The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boost Check out my YouTube channel  https://www.youtube.com/@AshBorland  

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Les réseaux sociaux c'est payer pour travailler bénévolement. Cet épisode c'est un coup de gueule, parce que je vois trop souvent des créateurs d'entreprise perdre leur temps sur les réseaux sociaux, alors qu'ils auraient bien mieux à faire. Je vous explique ce que je reproche aux réseaux sociaux, et comment faire pour qu'ils vous soient vraiment utiles.Episodes qui pourraient vous plaire : Les réseaux sociaux assistés avec l'IAComment être visible sans les réseaux sociauxStorytelling et modèles d'écriture---------------

If you've been posting consistently but still wondering “Why aren't my lead magnets converting?” or “Where are my aligned clients?” — this episode is a must-listen. In today's conversation, Michelle Thames is joined by Lauren Najar, a business coach and lead strategist who helps women entrepreneurs turn visibility into real revenue — without burnout, constant posting, or chasing algorithms. This episode breaks down what's actually working in 2025 when it comes to lead generation, intentional visibility, and building a sales ecosystem rooted in relationships. Lauren shares why most entrepreneurs already have leads (they just aren't tracking them), why content alone isn't enough anymore, and how simple conversations can turn into consistent clients. In This Episode, We Cover: Why “not having leads” is usually a tracking problem, not a visibility problem How to use Instagram intentionally as a top-of-funnel tool Why follower count does not equal income The biggest mistake entrepreneurs make relying on content alone What intentional visibility really looks like in 2025 How to build a lead ecosystem that fits your business model The truth about lead magnets — and why most PDFs don't convert What types of lead magnets actually work right now The most underrated lead generation strategy: DM relationships Key Takeaway: You don't need more content — you need more intentional conversations and better systems to track and nurture the leads you already have. Connect with Lauren: Instagram: @laurennajar Website: laurennajar.com Free Resource: 30-Day Sales & Visibility Challenge If you enjoyed this episode, tag @michellelthames and @socialmediadecodedpod on Instagram and let us know your biggest takeaway. Stay visible and stay empowered. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

In this episode, we explore messaging mentor Ellie Kime's unique approach to private podcasting with her "choose your own adventure" lead magnet. Discover how she created a self-segmenting audio experience that helps business owners identify their specific messaging challenges while simultaneously qualifying them as ideal clients. Learn why this interactive format outperforms traditional lead magnets and how it's transformed her sales conversations. Topics CoveredThe concept behind choose your own adventure private podcastsHow self-segmenting audio content works in practiceUsing private podcasts to qualify clients before sales callsCreating immersive marketing experiences with audioLeveraging listener data to understand audience needsConverting audio listeners into one-to-one clientsThe psychology behind permission-based content consumptionLinks MentionedWebsite: https://www.eleanormollie.co.ukInstagram: https://www.instagram.com/eleanor_mollieThreads: https://www.threads.net/@eleanor_mollieInside The Jar Podcast: https://www.eleanormollie.co.uk/jarMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Il y a des mots en marketing qui reviennent régulièrement, on les entends, on les utilise même parfois, sans vraiment toujours savoir ce qui se cache derrière. Le mot du jour, c'est omnicanalité. Si vous avez déjà travaillé de près ou de loin avec un service marketing, je mets ma main à couper que vous avez été confronté à ce terme. Omnicanilité. Et vous avez peut être même croisé le chemin de ses cousins, crosscanal, multicanal et pluricanal. A force on s'y perd, et surtout au-delà d'une simple définition, j'avais envie de creuser le sujet pour comprendre vraiment comment cette stratégie impacte nos marques, pour quel type d'entreprise elle est faite, quelle est la place de nos clients dans tout ça et comment allouer nos budgets. Pour discuter de ce sujet, j'ai demandé à Thibault de Morel de me rejoindre au micro du Podcast du Marketing. Thibault est le CMO du Permis Libre, l'école de conduite en ligne fraîchement introduite en bourse. Thibault est un véritable passionné de marketing, et vous allez voir que notre discussion va bien plus loin qu'une simple définition de l'omnicanal, on est allés jusqu'à prononcer les mots de philosophie marketing. Pour en savoir plus sur Thibault de Morel, vous pouvez le suivre sur LinkedIn ou découvrir Le Permis Libre.---------------

Vous connaissez les TedX ? Un de mes rêves c'est de monter sur la scène d'un TedX, alors j'ai demandé à l'une de ses organisatrices de nous donner les clés de la maison.Autres épisodes qui pourraient vous plaire : Comment parler de son entreprise ?Parler à son audience---------------

Learn how to automate tasks, save time, and increase your profit. No Coding required!

Cet été, j'ai mis en place une stratégie très puissante et assez peu utilisée. En 5 semaines, en plein milieu de l'été, elle m'a rapporté 235 leads qualifiés. Cette stratégie, c'est le quiz. Dans cet épisode, je vous explique ce que c'est, pourquoi c'est une excellente stratégie, ce qu'elle vous permet de faire et comment la mettre en place. Episodes mentionnés: Les secrets de mon meilleur lead magnetChoisir le bon lead magnet---------------

Cet épisode est une rediffusion dont les conseils sont toujours 100% valables! 5 ans après le lancement du Podcast du Marketing (6 ans et demi maintenant) et près de 250 épisodes enregistrés, je me dis qu'il est plus que temps de vous faire un retour d'expérience. et de partager avec vous ce que j'ai appris de ce formidable média.Autres épisodes qui pourraient vous plaire : PSO : comment faire connaître votre podcast?Comment j'ai créé mon podcast---------------

En marketing on veut un peu tous la même chose : exister.Alors on communique sur tous les supports qui nous tombent sous la main. Sauf que ça ne sert pas à grand-chose si vous manquez UNE étape : construire votre base emails. Parce que sans elle, les gens vous verront mais vous vous ne les reverrez jamais. Aujourd'hui, je ne vais pas vous expliquer comment construire un lead magnet, mais où le positionner pour qu'il convertisse,  c'est-à-dire, comment faire pour que votre audience demande à s'inscrire à votre base emails. Autres épisodes qui pourraient vous plaire :Les secrets de mon meilleur lead magnetChoisir le bon lead magnetDévelopper sa base email avec des lead magnets---------------

Le repositionnement de marque, ce moment délicat où l'on doit évoluer sans perdre ceux qui nous suivent déjà.Dans cet épisode vous allez découvrir :Pourquoi le repositionnement devient parfois indispensable, même pour une marque qui fonctionne bienLes signaux faibles qui montrent que l'image de marque ne colle plus totalement à la réalité du marchéComment diagnostiquer ce que votre marque représente vraiment pour vos clientsLa méthode pour construire un nouveau positionnement en s'appuyant sur vos forces existantesLes principes pour communiquer cette évolution sans créer de ruptureLes indicateurs à suivre pour mesurer la transition et ajuster votre trajectoireUn épisode utile si vous sentez que votre marque “ne raconte plus tout à fait la bonne histoire”, mais que vous voulez éviter le grand saut dans le vide. ---------------

Three Simple Lead Magnets That Convert If you're struggling to grow your business, the real problem might be simpler than you think: people aren't raising their hands. In today's digital world, attention is priceless—but permission is everything. The entrepreneurs who win are the ones who capture interest quickly… and convert it consistently. In episode #600 of the Black Entrepreneur Blueprint, Jay Jones breaks down three shockingly simple lead magnets that turn cold prospects into warm buyers—without complicated funnels, expensive ads, or tech headaches. These aren't theory. These are real-world tools you can launch TODAY to start attracting qualified leads who actually want what you're selling. If you've been overthinking your marketing, this episode will show you how to simplify, streamline, and scale. The right lead magnet doesn't just get attention—it builds a pipeline of profit. Tap into these three proven assets and watch your business transform.   ENROLL NOW: The Plug-And-Profit Side Hustle Webinar The Most Lucrative & Simple Side Hustle in the New Economy GO TO: https://blackentrepreneurblueprint.easywebinar.live/event-registration-10 Forget the side hustles that drain your time and pay you pennies. There's a brand-new income opportunity exploding right now — and the people who move early will be the ones who win big. It's called The Plug-And-Profit Side Hustle, and it allows everyday people to earn thousands per month by plugging into a high-demand system that businesses already need. This isn't selling lotions or driving strangers around… This is a smarter, scalable side hustle built for busy professionals who need:✔ Security, not uncertainty✔ Leverage, not labor✔ Real income, not pocket change with passive recurring income GO TO: https://blackentrepreneurblueprint.easywebinar.live/event-registration-10  

In this engaging episode, Ed Parcaut sits down with publishing expert, author, and former film & TV producer Aurora Winter to explore the power of books as authority builders and business growth tools. Discover Aurora's journey from screenwriting and producing television in Canada to launching multiple successful businesses through publishing—plus her deep dive into the neuroscience of communication and why storytelling matters more than data alone. You'll learn practical tips on using books (and even short books) as lead magnets, how to turn your expertise into a compelling story that attracts your ideal clients, and why self-publishing could be the smartest route for experts and entrepreneurs. Aurora shares case studies and her personal method for transforming a single interview into a business-launching book, as well as insights on translating books into courses, TV series, and more. Whether you're an aspiring author, entrepreneur, or established pro ready for your next pivot, this episode is packed with wisdom on building authority, connecting with your audience, and creating content that lasts. Plus, if you're curious about turning your book into a potential TV or streaming series, Aurora brings her unique publishing-to-Hollywood perspective to the table. Highlights: The neuroscience-backed formula for unforgettable messaging How Aurora's burnout led to a new business and a bestselling book—using her own lead magnet technique Turning books into courses, podcasts, media opportunities, and even Hollywood pitches Real-life tips for boosting your authority in any industry Ready to amplify your impact? Don't miss Aurora's free resources at turnwordsintowealth.com. Tune in for a blend of strategy, inspiration, and actionable steps to elevate your business and brand! *Contact Ed Parcaut:** -

Dans cet épisode, nous explorons le marketing du sentiment d'appartenance et la manière dont il transforme la relation entre une marque et ses clients. Vous découvrirez pourquoi ce besoin humain fondamental influence la fidélité, l'engagement et la croissance organique. Nous verrons comment poser des fondations solides, comment animer une communauté sans la contrôler et comment des marques comme Patagonia, Merci Handy et Notion incarnent cette dynamique. L'épisode se termine par des conseils concrets pour mesurer, ajuster et faire vivre une communauté saine et durable. ---------------

In this powerful episode of Tech Diva Biz Talks, Audrey Wiggins dives into the world of creative entrepreneurship with TEDx speaker, author, and legendary “Santa for Nerds,” Paul Pape.For over 20 years, Paul has designed custom collectibles for Disney, Universal, Nickelodeon, and fans around the world — all while building a profitable creative studio from scratch. Today, he teaches artists and makers how to build thriving businesses using his Gamify Business framework, a uniquely playful approach that turns business planning into character creation, pricing into magic-item valuation, and clients into campaigns worth conquering.Inside this conversation, you'll learn:Why creatives often undercharge—and how to fix it immediatelyHow to turn your business plan into a fun, creative “character sheet”The truth behind the Rule of 100 and why you only need a small group of true supportersHow to price your art like a magic item, not a commodityHow to align your creativity with sustainable profitThe mindset shift that moves you from starving artist to creative heroWhether you're a designer, maker, writer, performer, or creative entrepreneur, Paul's insights will help you level up, charge your worth, and embrace the adventure of running a business with joy — not fear.This episode is your invitation to become the hero of your own creative story.GamifyBusiness.com/podcastpaulpapedesigns.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing, business tool/platform.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Riverside.fm Your Own Virtual StudioProfessional Virtual StudioDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Dans l'entrepreneuriat, il y a deux camps : ceux qui bossent en équipe et ceux qui se la jouent solo. Alors aujourd'hui je vous parle de moi et de pourquoi j'ai choisi de rester solo, indépendante, me myself and I. Autres épisodes qui pourraient vous plaire :Solopreneur, nouvel eldorado ?Organiser son temps de travailCompétence et incompétence---------------

Le contenu peut devenir votre meilleur levier d'acquisition, non pas en poussant à la vente mais en installant une relation de confiance naturelle. Dans cet épisode, vous découvrirez pourquoi les approches commerciales classiques ne fonctionnent plus, comment les prospects prennent réellement leurs décisions, et comment le contenu peut les accompagner jusqu'à l'achat sans pression. Nous détaillons les formats qui convertissent subtilement, les mécanismes psychologiques qui sous-tendent une acquisition douce, et les étapes clés pour construire une stratégie de contenu performante. Au programme :– Pourquoi vos prospects rejettent désormais les approches commerciales directes– Comment le contenu construit la confiance et la relation– Les formats qui “vendent sans vendre”– Comment structurer un parcours d'acquisition basé sur le contenu– Les indicateurs qui montrent réellement que votre contenu attire des clients ---------------

Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/–In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.Connect with me → https://www.instagram.com/justingreenfpMike Crowson on IG → https://www.instagram.com/mike_crowson/Key TakeawaysFunnels are not dead; they are evolving.A funnel is simply a way to guide someone from point A to point B.Conversations often lead to more successful outcomes than applications.Data collection is crucial for effective marketing strategies.Lead magnets should be compelling and relevant to attract potential clients.The title of a lead magnet can significantly impact its success.Personal branding is essential in today's market.Text messaging has a higher engagement rate than email.Humanizing automation can improve customer relationships.Creating engaging content can lead to more conversations and opportunities.Chapters00:00 The Relevance of Funnels Today02:46 Conversation-Based Funnels vs. Application Funnels05:37 The Importance of Data Collection08:33 Lead Magnets and Their Effectiveness11:29 Crafting Compelling Titles for Lead Magnets14:19 The Role of Text Messaging in Sales17:10 Humanizing Automation in Communication19:34 Effective Texting Strategies for Engagement22:11 Narrowing Down Conversations with This or That Questions26:03 Coffee Preferences and Customer Engagement27:34 Navigating Social Media for Fitness Coaches37:43 Funnel Optimization for Fitness Coaches46:35 The Importance of Personal Branding_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

Law Firm Marketing? No Lead Magnet Necessary.

Most freebies never get seen. Not by people, not by AI. If your lead magnet lives in a lonely folder or just looks pretty on Canva, this episode is for you. I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. I help service-based business owners get leads with words that sell and strategies that make them visible in AI search. In this episode, I'm breaking down how lead magnets are being read by AI tools like ChatGPT, Perplexity, and Gemini — and what's changed for 2026. You'll learn what formats actually get picked up, how to fix the ones you already have, and how to make your content work for both humans and machines. This isn't about pretty PDFs. It's about creating something AI can find and people actually want.

In this special Q&A episode, Candace shares real conversations from a recent Pet Boss Nation coaching session- tackling the topics keeping pet business owners up at night. From the literal end of U.S. penny production to navigating employee raise requests when budgets are tight, to creating lead magnets that actually grow your business, this episode delivers practical solutions you can implement immediately. She covers:

Richard McGirr interviews Julia Anderson. Julia shares her journey from running restaurant operations to launching Capital Catalyst, a fractional CMO firm helping real estate operators scale their marketing systems. She explains how effective CRM design, investor journey mapping, and consistent communication create trust that converts cold leads into long-term investors. Julia and Richard dive into practical strategies for marrying sales and marketing, building a white-glove investor experience, and knowing when your business is ready for paid ads or a full marketing department. Julia AndersonCurrent role: Founder of Capital Catalyst; Marketing Account Manager at Lightmark MediaBased in: Gilbert, ArizonaSay hi to them at: https://capitalcatalyst.com | https://lightmarkmedia.com Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices