Podcasts about niche marketing

In a crowded market, how can financial advisors truly stand out and attract their ideal clients? What's the key difference between a target market and a niche, and why does it matter? In this episode, Referral Coach Bill Cates interviews Kristen Luke, marketing strategist and author of: Uncomparable: The Financial Advisor's Guide to Standing Out … Continue reading Standing Out: Niche Marketing for Financial Advisors with Kristen Luke (Ep. 91) →

In this conversation, John Harcar interviews Pharice Brown about her journey in publishing and the importance of having a book for business growth. Faris shares insights on the publishing process, the challenges faced in the industry, and offers advice for aspiring authors. She emphasizes the need for authors to take an active role in marketing their books and the value of being part of a supportive community. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this solo episode of the I Fired My Boss podcast, host Dan Claps dives deep into the topic of company culture—a subject he believes is at the heart of building successful businesses. Fresh off his birthday weekend and just before heading to Wisconsin for the first-ever Voda 1 annual conference, Dan reflects on why culture is so central to his excitement for the event. He shares practical, real-world strategies that he implements at Franchise Playbook and Voda to create a thriving work environment, including promoting psychological safety, fostering healthy debate, and ensuring team members—especially junior ones—are empowered to speak up first in meetings.Dan breaks down the five core responsibilities of a CEO when it comes to building culture: casting a vision, securing buy-in, providing resources, celebrating wins, and holding people accountable. He also emphasizes the value of feedback—calling it a gift—and shares how being "caringly candid" helps cultivate trust and performance across teams. From solving everyday inefficiencies to helping teammates build toward their long-term personal and professional goals, this episode is a masterclass in intentional leadership and the power of putting people first.

What separates successful entrepreneurs from those who lose everything? In Episode 786 of the Savage Perspective Podcast, host Robert Sikes and special guest Marx Acosta Rubio reveal 13 brutal lessons every entrepreneur must learn to survive and thrive in today's competitive world. This conversation uncovers hard-hitting truths about self-sabotage, staying focused on your core mission, and why stress can be your greatest enemy. Whether you're building from scratch or scaling up, these insights are essential.One of the biggest lessons learned was realizing how much health and fitness play a role in an Entrepreneur's success. If you aren't sure where to start or how to level up, join Robert's FREE Bodybuilding Masterclass today: https://www.ketobodybuilding.com/registration-2You'll also discover the power of niche marketing, building a loyal customer base, and turning life's biggest challenges into opportunities for growth. Robert and Marx share raw, real experiences and unfiltered advice that will inspire you to rethink your approach to business and life. Don't miss this episode, it might save your business and your sanity.Follow Marx on IG: https://www.instagram.com/marxar/Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters:0:00 Lesson 1: Early Success Can Lead to Self-Sabotage3:45 Lesson 2: The Danger of Diversifying Too Soon7:34 Lesson 3: Why Diet and Fitness Must Be Sustainable11:29 Lesson 4: Niche Marketing is the Key to Stand Out17:02 Lesson 5: Identify Your Enemy to Stay Ahead22:05 Lesson 6: The Importance of Product Visibility27:24 Lesson 7: Build Loyalty Through Brand Consistency34:08 Lesson 8: Transition from Hard Work to Smart Growth42:48 Lesson 9: Managing Stress to Maximize Productivity50:05 Lesson 10: Overcoming Wealth's Hidden Challenges58:30 Lesson 11: Turning Panic and Failure into Progress1:08:40 Lesson 12: The 80/20 Rule for Smarter Success1:19:10 Lesson 13: How Adversity Fuels Growth and Opportunity1:24:22 Stoicism and Staying Emotionally Resilient1:33:53 Building Daily Positivity and Long-Term Resilience1:43:43 Freedom, Ego, and Embracing Growth1:54:14 Using Business Principles to Raise Strong Kids2:01:40 Personalizing Fitness and Business for Long-Term Success

Maryella Begley-Garmon, an engineer and co-founder of Digital Stormwater, shares how she went from an unexpected layoff to leading a thriving niche marketing firm. We dive into stormwater marketing, the power of niching, AI in engineering industries, and how personal faith fuels business growth. This episode is packed with insights on visibility, leadership, and building a purpose-driven brand in even the most unique industries. Connect with Maryella:DS Website: https://digitalstormwater.com/AI Stormwater Website: https://aistormwater.com/LinkedIn:https://www.linkedin.com/in/maryella-begley-garmon-p-e-16772157/Facebook: https://www.facebook.com/elle.begleyInstagram: https://www.instagram.com/maryellabegley/Drop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Maryella Begley-Garmon, an engineer and co-founder of Digital Stormwater, shares how she went from an unexpected layoff to leading a thriving niche marketing firm. We dive into stormwater marketing, the power of niching, AI in engineering industries, and how personal faith fuels business growth. This episode is packed with insights on visibility, leadership, and building a purpose-driven brand in even the most unique industries. Connect with Maryella:DS Website: https://digitalstormwater.com/AI Stormwater Website: https://aistormwater.com/LinkedIn:https://www.linkedin.com/in/maryella-begley-garmon-p-e-16772157/Facebook: https://www.facebook.com/elle.begleyInstagram: https://www.instagram.com/maryellabegley/Drop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.In this conversation, you'll learn:Is Now the Best or Worst Time to Hire Influencers?The Business Implications of Influencer SpecializationConcerns Over Authenticity in the Age of AIIntegrating AI in Lead Generation and SalesThe Role of AI in Content Creation and MarketingAI's Customization Capabilities and Implications for MarketingLead Generation Platforms and TacticsTakeaways:1. Authenticity beats automation2. Leverage AI—but stay personal3. Dig deeper than vanity metricConnect with Joshua Kopac:Website: https://www.bekeptup.com/LinkedIn: https://www.linkedin.com/in/joshuakopac/Timestamps:00:00 AI-Generated Content Concerns04:55 Targeted Outreach vs. Mass Messaging07:49 AI's Impact on Content Creation12:04 AI-Driven Advertising Network15:23 "Overwhelmed by LinkedIn Messages"18:09 Future of Content in AI Era22:05 Evaluating Sponsorship Deal Value24:04 Influencer's Key: Track Conversions_____________________________________________

Welcome to another episode of the Podcast! Today, we're excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it's essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you'll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it's crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business. Learn more: https://www.sethdonlin.com/ https://www.linkedin.com/in/sethdonlin/ 

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 In this episode of Ask Vince, Vince Gabriele and guest host Onur celebrate the show's unexpected #1 ranking and talk about what really got them there—not fancy studios, but straight-up consistency and care. Vince opens up about everything from recording podcasts on his phone while walking to how being known in your local community can make or break your business. They dig into what to do when old marketing stops working, how to refocus when you're feeling scattered, and why leveraging relationships matters more than slick tactics. It's honest, funny, and packed with real-world takeaways for gym owners who want to grow without the fluff. 5 Quick TakeawaysShow up every week. It's not the mic—it's the message.Get known locally. Fame in your town beats fame on Instagram.Track your numbers. If you don't measure it, you can't fix it.Pivot when needed. What worked last year might flop today.Borrow someone's audience. Partner up to grow faster. Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

In this episode of the I Fired My Boss podcast, host Dan Claps dives into the transformative lessons he's picked up from a handful of impactful business books. Dan shares insights from titles like Grinding It Out by Ray Kroc, The Outsiders, How to Make a Few Billion Dollars by Brad Jacobs, and That Will Never Work by Netflix co-founder Marc Randolph. The episode zeroes in on the Netflix story, particularly Randolph's revelation that true company culture isn't about perks like hot tubs and ping-pong tables—but about giving brilliant, creative people the autonomy to solve meaningful problems. Dan connects this idea to his own leadership journey in franchising, emphasizing the importance of crafting a culture of trust, autonomy, and alignment around a common mission.Dan also reflects on broader lessons for entrepreneurs, including the importance of starting before you feel completely ready. Drawing parallels between Netflix's foresight in pivoting from DVDs to streaming and his own path into water restoration franchising, Dan underscores how being in the business gives you clarity you can't get from the outside. He encourages listeners not to overanalyze potential future challenges but to dive in, learn, and adapt. Whether you're considering launching a business or are already deep in the game, this episode offers a grounded yet inspiring perspective on leadership, culture-building, and the value of action over hesitation.

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Send us a textIf I were starting a DTC fashion brand in 2025, this is not the path I'd take.But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.And here's the wild part...They've scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on MetaIn this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world's largest standalone modest fashion brand.We go deep on:Why focusing on warm audiences is Veiled's unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MERHow they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrongWhat most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broadThis episode isn't just about niche marketing—it's a masterclass in disciplined growth strategy.If you're an apparel brand trying to crack profitable scale...If you've ever wondered if Meta is still worth it...If TikTok isn't working for you...

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We'll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.Tacklebox (new free 2-week trial)Byldd - $10k one month MVP00:27 Anxious People04:17 Email Opportunity08:20 Extreme Quality10:00 Byldd - a development agency we trust11:10 The Quality Misunderstanding12:20 The Quality Equation14:43 Example: The Car Guy19:09 The Six Components of a Moment23:33 A Clarification, and The End 

Tired of getting squeezed out by the competition? Jon Barbera breaks down how to eliminate your competition in wholesale real estate by going deep instead of wide. Learn why most investors waste time chasing too many leads—and how you can win bigger deals with less effort by targeting the right ones. If you want to dominate your market and make your competitors irrelevant, this is the episode you need. KEY TALKING POINTS:0:00 - Why Jon Barbera “Sucked” For His First Eight Years In Business1:25 - His Method Of Using Niche Lists2:56 - Breaking Down The Lists He Targets6:35 - Stacking Motivations With Your List8:22 - It's The Quality Of The List, Not The Quantity Of Properties11:06 - Why Big Wholesale Companies Can't Compete With Him14:58 - Outro LINKS:Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Are you convinced the market is too crowded to gain traction with your expertise?  In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities.  Will you claim your own specialized territory and seize the chance to multiply your revenue?    [00:05- 12:07]  Introducing “Niching Up” and the “Bitch Slap of Truth” “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience. The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience's core assumptions. You need expert service providers to narrow your focus rather than attempting to serve everyone. Clarification that refining your audience and message leads to higher-quality engagement and fees.       [12:08 -22:10]  The Holy Trinity of Branding Breakdown of the three essential elements: target client, problem solved, and solution articulation. Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace. Importance of using straightforward, memorable language to capture a potential client's attention. Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing     [22:11 - 33:15]   Crafting the Perfect Bitch Slap of Truth Message The “Bitch Slap of Truth” as a direct challenge to the audience's most common misconceptions. How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert. Reinforcement that prospective clients must see the immediate cost of doing things the old way. Caution against overused buzzwords; messages should offer genuinely new perspectives.   [33:16 - 45:12]  Leveraging LinkedIn for Authority Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging. Tips on highlighting useful content rather than merely listing credentials. Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation. Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out.   Connect with Ellen  Website: www.supertightlinkedin.com LinkedIn: Ellen@SupertightLinkedIn.com  Get Your Free Bitch Slap Worksheet:                                                                                                            https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763   Interested in finding out more about THE DAMES:                                            ? https://www.thedames.co/a/2147547759/oeAQjtj3   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Go to https://lifeaftercorporate.com/podcast  for all episodes 168.  The Chris Voss Method for Closing the Deal! 163.  Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!   87.  Secrets of Great Copywriting with Julie Cabezas   Tweetable Quotes: I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." …  Ellen Melko Moore on "Niche Marketing vs. Broad Appeal" "What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist"   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

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Starting a Facebook group sounds like a great way to build a community and attract coaching clients—but is it the right move for YOUR business?

Episode: From Corporate to Spray Tan CEO – Cherie Silva's Journey

How do you turn a passion into a business empire?Today's guest, Frank Fiume, took his love of adult men's softball and evolved it into a groundbreaking youth sports franchise. Frank discusses the importance of focusing on a niche market and the pivotal moment he decided to pivot his franchising business. He shares some hard truths about why so many franchisors struggle to hit that 100-unit mark and he dives into the challenges and strategies he employed to ensure success and stability for i9 sports. And you won't want to miss the golden nugget he shares when Tracy asks him one tip he could share with you that would help propel your franchise business forward.Frank Fiume is a pioneer and authority in the franchise industry. He is best known for founding i9 sports from its inception and building it into a powerhouse with over 1,000 locations. His exceptional leadership and vision led to the successful exit of the company three times, demonstrating his acumen in creating, scaling, and strategically exiting a franchise business.So, if you are ready to discover the pivotal moments that propelled i9 sports to over $400 million in revenue and hear his insights on navigating the challenges of franchising then today's episode is for you!Connect with Frank:Website: https://emergingfranchisebrands.com/Email: frank@frankfiume.comEpisode Highlights:Meet Frank FiumeFrank's journey into franchisingFrank's failure in replicating franchise success and how he pivoted into a successful franchiseEarly challenges in scaling and necessary hires for franchisingFrank talks about ESOP (Employee stock ownership plan)Frank's exit strategy from i9 sportsThe importance of having a CEO mindsetOrigination and concept behind Emerging Franchise Brands podcastWhy many franchise brands fail to reach 100 unitsImportance of executing well, focusing on franchise success and listening to franchiseesConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale

In today's episode, I'm thrilled to bring on Dan Lesniak. Dan is a bestselling author, real estate broker, trainer, and Ironman athlete. He began his real estate career in 2012 and achieved over $22 million in sales during his first year. As the co-founder of HyperFast Agent, Dan has dedicated his career to helping entrepreneurs, coaches, and team leaders scale their businesses with actionable strategies and proven methods. In this episode, Dan shares his insights on niching, handling rejection, leveraging social media, and scaling your business with confidence.Guest IntroductionDan Lesniak is a trailblazer in business growth and real estate coaching. He co-founded HyperFast Agent and is renowned for scaling the Keri Shull team into one of the nation's most successful real estate teams. Dan advocates for niche marketing, relationship-building, and strategic agent attraction. With extensive experience in creating large networks and leveraging residual income models, Dan stands out as a thought leader. His commitment to empowering entrepreneurs and online coaches makes him a standout guest in today's ever-changing business landscape.Mastering Real Estate Niche Marketing - Key TakeawaysNiching down is essential for dominating a specific market and achieving transformational business growth. Narrowing your focus allows you to build trust and gain momentum.Rejection is an inevitable part of the process. Adopting a “sorter mentality” helps you find the right clients or collaborators without wasting energy on convincing the wrong ones.Social media and video content are powerful tools for scaling online coaching businesses. Repetition and consistency improve both your skills and your audience engagement.Focus on actions rather than outcomes. Staying process-driven allows you to navigate both the highs and lows of business more effectively.Humility is critical for long-term success. Staying grounded helps you make better decisions, strengthen relationships, and adapt to challenges.Dan's Strategies for Overcoming RejectionReframe rejection as a numbers game. Focus on finding the people who genuinely need your transformational coaching services.Develop a “sorter mentality” to identify ideal clients and opportunities instead of trying to convince everyone.Use the “ledge” technique to handle objections effectively by asking open-ended questions such as, “Can you tell me more about why you feel that way?”Build emotional resilience by recognizing rejection triggers and pausing to regain focus before responding.Leveraging Social Media and VideoConsistency is the foundation of building an online presence. Even if your initial videos or posts don't perform well, they refine your skills and prepare you for success.Focus on the process rather than results. Repeated efforts lead to growth, even if the payoff isn't immediate.Use social media strategically to connect with your niche audience and position yourself as an authority in transformational coaching and business scaling.Real Estate Market InsightsThe market is expected to remain stable in the near future. Entrepreneurs and agents should focus on gaining market share instead of relying on an increase in overall transaction volume.Models like EXP Realty's revenue-sharing system offer excellent opportunities to diversify income and stabilize business revenue during challenging times.Lessons from Dan's CareerHumility is essential for navigating challenges and sustaining success. Dan credits humility with helping him adapt to both opportunities and setbacks.Overconfidence during successful periods can hinder growth. Continuous learning and self-improvement are necessary to keep evolving.Success comes from persistence and...

Drop me a line and share your thoughts!Your first 60 seconds are the most important part of any presentation, podcast, or talk. Why? Because in those moments, your audience decides if they'll keep listening. In this episode of Make It Visible, I'll show you why the first 60 seconds matter so much and how to craft an opening that captivates, engages, and converts.What You'll Learn:✅ Why the first 60 seconds can make or break your talk.✅ A step-by-step formula to craft a perfect opening.✅ Practical tips to keep your audience hooked.Want to learn how? Get this free guide to find out. https://members.elevatelifecoaching.org/speakwithconfidenceAbout Me: Hey There! I'm Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!) I'm an international speaker, Visibility Marketing Coach, and founder of Elevate LifeCoaching.I help coaches like yourself to build your brand, attract high-quality 5-6 figure clients, and land paid speaking gigs.I've been public speaking since I was 9 years old.My dad helped me draft my first speech and signed me up for a contest. (Yep, voluntold!)And since then, I've been the go-to person whenever someone needed a speaker on short notice.At work, I was the one presenting, running workshops, and leading training sessions.While everyone else stayed quiet, palms sweating, hoping not to get called on, I was the one grabbing the mic and taking the lead.After working with hundreds of coaching clients to help them boost their visibility and market their businesses, I realized there's a HUGE missing piece most coaches overlook.This is the #1 strategy top coaches use to grow their coaching business. are you using it?

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom's Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel's largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom's Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel's largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Want to unlock the full potential of AI for your podcast or business? Jason Sherman shares how niche building, feedback, and AI tools can transform the way you work. Hop into this episode, packed with actionable insights for creators and entrepreneurs alike!   WHAT TO LISTEN FOR What is AI and why it matters Ways to create niche GPTs for specialized needs The importance of niching in business How to launch a business or a podcast successfully Why get feedback before launching anything   RESOURCES/LINKS MENTIONED Vengo AI The AI Gold Guide Let us show you how AI can help your Business Strap on your Boots by Jason Sherman | Kindle and Paperback ChatGPT Llama Gemini Perplexity   ABOUT JASON SHERMAN Jason Sherman is a successful innovator, award-winning filmmaker, published author, and tech startup expert with a background in journalism. He is the CEO and co-founder of Vengo AI, a B2B SaaS AI Agent platform, and the author of the AI Gold Guide. Previously, he co-founded the video friendship app Spinnr. Jason has been featured in media outlets such as The Wall Street Journal, USA Today, The Verge, The Philadelphia Inquirer, ABC, CBS, and NBC News. Fluent in Spanish and a classically trained violinist, he was a featured speaker on FOX's Emmy Award-winning futurist TV show, Xploration Earth 2050. Based in Bucks County, Pennsylvania, he runs a web and mobile development shop and an award-winning film studio. Jason frequently lectures at universities and mentors at tech events, sharing his methodologies on entrepreneurship and data-driven decision-making. His startup book, "Strap on Your Boots," is a comprehensive guide for entrepreneurs and is accompanied by a podcast and an online course, "Startup Essentials," available on Udemy.   CONNECT WITH JASON Website: Jason Sherman Podcast: Strap on Your Boots | Apple Podcasts and Spotify Facebook: Jason Sherman Instagram: @straponyourboots TikTok: @straponyourboots YouTube: Strap on Your Boots LinkedIn: Jason Sherman   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

Drop me a line and share your thoughts!Landing speaking gigs doesn't have to be intimidating! In this episode of Make It Visible, I'm sharing actionable tips on how to craft and deliver the perfect pitch to get a YES from event organizers and book the stages of your dreams.In This Episode, You'll Learn:✅ Why a strong pitch is the key to building authority and landing opportunities.✅ The 5-step formula to create a compelling pitch that stands out.✅ Bonus tips for building relationships and following up effectively.And don't forget – enrollment is now open for my Signature Talk Blueprint, an 8-week live coaching program where I'll teach you how to create the #1 most important asset in your business: your signature talk. You'll learn to craft a talk that not only books you speaking gigs but can also be repurposed into podcasts, webinars, and more.Enrollment is now open: http://signaturetalkblueprint.comAbout Me: Hey There! I'm Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!) I'm an international speaker, Visibility Marketing Coach, and founder of Elevate LifeCoaching.I help coaches like yourself to build your brand, attract high-quality 5-6 figure clients, and land paid speaking gigs.I've been public speaking since I was 9 years old.My dad helped me draft my first speech and signed me up for a contest. (Yep, voluntold!)And since then, I've been the go-to person whenever someone needed a speaker on short notice.At work, I was the one presenting, running workshops, and leading training sessions.While everyone else stayed quiet, palms sweating, hoping not to get called on, I was the one grabbing the mic and taking the lead.After working with hundreds of coaching clients to help them boost their visibility and market their businesses, I realized there's a HUGE missing piece most coaches overlook.This is the #1 strategy top coaches use to grow their coaching business. are you using it?

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Join us as we sit down with Darryl Turner, sharing his game-changing insights into sales strategies, the power of relationship building, and how to turn non-referring agents into valuable partners. Whether you're a title professional navigating today's challenging market or simply looking to refine your sales skills, this episode is packed with actionable advice, so dive in! What you'll learn from this episode The concept of "Duplication Revelation" and how it can revolutionize your sales strategy Why non-referring agents (NDCs) represent a significant growth opportunity Strategies to handle objections and overcome client loyalty to competitors How to build stronger relationships with clients to improve retention Tips for thriving in a down market by shifting your mindset and goals Resources mentioned in this episode Uncommon Sense by Darryl Turner | Paperback, Hardcover, and Kindle Time Traps by Todd Duncan | Paperback, Hardcover, and Kindle The 21 Irrefutable Laws of Leadership by John C. Maxwell | Paperback, Hardcover, and Kindle Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne | Paperback, Hardcover, and Kindle The E-Myth Revisited by Michael E. Gerber | Paperback and Kindle Join industry leaders for two days of game-changing strategies, proven sales techniques, and powerful growth insights at the Title Sales Mastery 2025! Seats are limited—secure yours today at https://www.darrylturner.com/tsm25/     About Darryl Turner Darryl Turner left his corporate position to start The Darryl Turner Corporation in 1994. Passionate about training and helping people become their best selves, Darryl knew he could develop a larger footprint, and a successful sales force beyond the sector he currently served. Within his first year of operation, Darryl found success in the title industry and continued to develop his presence through the results and testimonies of some of the most influential within the industry. Connect with Darryl Website: Darryl Turner Corporation LinkedIn: Darryl Turner Connect With Us Love what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil

Send us a textAffiliate marketing on Pinterest is full of potential, but common mistakes can hinder your success before you even get started. In this episode, we uncover the top 10 pitfalls to avoid—from ignoring Pinterest's rules to neglecting analytics—and share actionable tips to optimize your strategy. Whether you're new to Pinterest or looking to refine your approach, this episode is packed with insights to help you drive traffic, build trust, and boost your affiliate profits.Don't forget to get your free ticket to CMS25

Have you ever grappled with growing your podcast audience or monetizing your show? You've poured your heart into creating engaging content, but it feels like you're spinning your wheels without seeing the growth you deserve. You're in for a treat! We're bringing back Tyler Perry, host of Believing the Bizarre, to break down his strategies for building an engaged audience and monetizing his niche podcast. Join us and find out how his cost-effective ad strategy and authentic approach paved the way for consistent and sustainable growth for his niche podcast. Episode Highlights: [4:48] Tyler Perry on Monetization [11:10] Challenges and Management of Multiple Revenue Streams [12:12] Organization and Tools for Content Management [13:31] SEO Best Practices [32:07] Advanced SEO Techniques and Tools [32:23] Advertising and Audience Targeting [41:54] Audience Building and Niche Marketing [48:57] Engagement and Authenticity in Marketing Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ Believing The Bizarre:  https://believingthebizarre.com/ Believing The Bizarre on Instagram:  https://www.instagram.com/believingthebizarre Believing The Bizarre on Patreon: www.patreon.com/believingthebizarre Meta Ads Manager:  https://www.facebook.com/business/tools/ads-manager Facebook Ads Library:  https://bit.ly/4h1yJYN Canva:  www.Canva.com  Cast Magic:  https://bit.ly/40nPwzY MP3 Tag:  www.mp3tag.de/en/ Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Drop me a line and share your thoughts!What if your personal story was the key to attracting high-paying clients and booking your dream speaking gigs?In this episode of Make It Visible, I'll share how to craft a personal story that captivates your audience, builds trust, and converts followers into clients.Here's what's coming up:✅ A framework to craft a story that captivates and converts.✅ Why your story is the foundation of your brand.✅ Bonus tips on using storytelling to elevate your Facebook ads.✅ A sneak peek of my Ads Summit talk next week!And don't forget to join my FREE 3-day training starting January 13.I'll teach you the #1 strategy that coaches and speakers use to attract high-paying clients and book the best speaking gigs. Spots are limited, so reserve yours now at strategy.shineandthrive2025.com. I'll be speaking at the upcoming Facebook Ads Summit from January 13th to 15th—and you're invited! Get your Free Ads Summit tickets here https://michellekuei.krtra.com/t/LUEfH98a6ooQAbout Me: Hey There! I'm Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!) I'm an international speaker, Visibility Marketing Coach, and founder of Elevate LifeCoaching.I help coaches like yourself to build your brand, attract high-quality 5-6 figure clients, and land paid speaking gigs.I've been public speaking since I was 9 years old.My dad helped me draft my first speech and signed me up for a contest. (Yep, voluntold!)And since then, I've been the go-to person whenever someone needed a speaker on short notice.At work, I was the one presenting, running workshops, and leading training sessions.While everyone else stayed quiet, palms sweating, hoping not to get called on, I was the one grabbing the mic and taking the lead.After working with hundreds of coaching clients to help them boost their visibility and market their businesses, I realized there's a HUGE missing piece most coaches overlook.This is the #1 strategy top coaches use to grow their coaching business. are you using it?

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. In this episode, Smarter Connections, Bigger Returns: The CRM Advantage in Revenue Growth, im joined by CRM expert Benjamin McCabe to dive into the transformative power of customer relationship management (CRM) for driving revenue growth. Together, they explore how businesses can leverage CRM systems to create smarter connections with their customers, enabling more personalized, efficient, and impactful marketing and sales strategies. Benjamin shares his insights on breaking down silos between CRM and media strategies, utilizing first-party data for better targeting, and building consumer trust through transparency and personalization. He also offers actionable tips for companies just starting with CRM, including how to craft personalized customer journeys and ensure every interaction drives measurable results. Whether you're looking to maximize your marketing ROI, align your sales and marketing efforts, or unlock the full potential of your CRM, this episode is packed with strategies to help you turn connections into bigger returns. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

In this episode of "The Free Lawyer," host Gary Miles interviews RJon Robins, a coach for small law firms. They discuss the challenges small law firm owners face, particularly in managing the business side of their practice. RJon emphasizes the importance of outsourcing tasks, separating personal identity from business, and avoiding false economies. He also highlights the need for clear role definitions, identifying profit leaks, and developing a focused marketing strategy. The episode provides valuable insights and practical tips for small law firm owners to improve efficiency, profitability, and work-life balance. RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, RJon works in the business about 90 days a year and spends 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business. Challenges for Small Law Firm Owners (00:02:54)Lack of Business Training in Law School (00:03:30)Misconceptions About Law Firm Management (00:06:21)Understanding the Business of a Law Firm (00:09:04)Defining the Business of a Law Firm (00:10:33)Profitability Tips for Law Firms (00:13:24)Time Management and Delegation (00:14:31)Tracking Time Effectively (00:17:31)When to Expand Legal Staff (00:19:25)Cost of Doing Low-Value Work (00:21:41)Outsourcing Solutions (24:21)Understanding Costs (24:32)Stop Doing Low-Value Tasks (26:33)Three Key Tips for Lawyers (27:44)Identifying Revenue Growth Challenges (28:58)Fixing Marketing Strategies (30:03)Defining 'Emergency' (30:05)Client Prioritization (31:39)Defining Job Roles (34:32)Cost Efficiency Through Definition (35:42)Marketing Focus (37:12)Importance of Niche Marketing (38:25)Case Studies of Success (42:50)Working On vs. In the Business (44:32)Choosing a Business Model (46:35) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Drop me a line and share your thoughts!Hey coach, is your online presence doing what it should? In this episode of Make It Visible, we're talking about one simple but powerful thing: an annual Visibility Audit. Trust me, it's a total game-changer for connecting with your dream clients and building your brand.in this episode, you'll learn....Why an annual Visibility Audit matters (and how it helps you grow).The 5 smart questions every coach and speaker should be asking.Easy ways to measure what's working—and what's not—so you can stay on track.Sound like something you need? Let's get you set up for 2025!

Social media might be the secret weapon for your business, but are you utilizing it to its full potential? Discover how one lawyer turned her social media presence into a powerhouse for her law firm.In this episode, Gianni Avalos, owner of Avalos Family Trial Attorneys, shares her innovative strategies in social media marketing, virtual business structuring, and niche marketing that revolutionized her practice.You'll discover:The surprising impact of removing text overlays from your videos.Why spontaneous content creation could be the game-changer you need.The magic behind TikTok's new watermark-free video feature.How niche marketing can elevate your business to new heights.The secret payment structures that offer flexibility to clients and stability to the firm.

All good things must come to an end.  In this special milestone episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe celebrate their 500th — and surprise! — final episode with you. Reflecting on seven years of podcasting, they share behind-the-scenes stories, valuable marketing lessons, and a heartfelt appreciation for their listeners and guests. This episode is a celebration of their incredible run and an announcement of big changes on the horizon, as the show evolves into a new format to deliver even greater value. Join Matt and Kirk as they revisit some of their most impactful episodes, highlighting key moments and quotes that reinforce their mission to help advisors “be their own loud.” From exploring mindset shifts with industry leaders to discussing the power of storytelling, they share how authentic content creation can elevate business relationships and drive success. This might be their last episode, but it's also the start of a new adventure in building your influence. Matt and Kirk discuss: Funny and relatable recording mishaps The transformative power of storytelling Key lessons from their top ten episodes The evolution of marketing  How to overcome podfade The next chapter in their podcasting journey And more Resources:  Mind Mapping: Turn the Messiest Ideas Into Clear Actions for Your Team! With Michelle Matus (Ep. 346) Tool: MindMeister How to (Finally) Get Your Content Marketing Off the Ground With Jorrell Bland (Ep. 469) What Do Your Clients Actually Want? 8 Mindsets That Transform Conversations With Colleen Bowler (Ep. 398) How To Market Yourself As an Expert With Kristen Luke (Ep. 326) Book: Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing by Kristen Luke Why the Future of Financial Services Isn't Financial With Dennis Moseley-Williams (Ep. 316) Our Proven Strategies To Beat Podfade With Kirk Lowe (Ep. 328) Take This Red Pill to Exit the Rat Race With Jerome Myers (Ep. 319) Build a Million-Dollar Mindset and the Practice Will Follow — With Stephanie Bogan (Ep. 221) How Storytelling Builds Unbreakable Client Relationships With John Bucher (Ep. 461) What Most Advisors Are Missing in Their Business Development Plan With Kim Skermer (Ep. 345) Book: Influence, New and Expanded: The Psychology of Persuasion by Dr. Robert Cialdini Podcast: Ologies With Alie Ward Connect With Kirk Lowe: LinkedIn: Kirk Lowe X: @KirkLowe_ Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran X: Matt Halloran LinkedIn: ProudMouth Facebook: ProudMouth X: ProudMouth YouTube: ProudMouth About Our Guest: After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them. Kirk's ‘ah-ha' moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I'm your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! In this episode Maximizing B2B Revenue: Smarter ABM with an Optimized CRM, i'm joined by Lori Thomas, founder and CXO of Digit Cloud Biz, to explore how B2B businesses can unlock their full revenue potential by aligning Account-Based Marketing (ABM) strategies with an optimized CRM system. Lori shares her expertise in helping organizations streamline their operations, enhance customer targeting, and leverage the full capabilities of their CRM to create personalized, data-driven ABM campaigns. Together, we discuss the essential steps to build a seamless connection between marketing, sales, and customer success teams to ensure every lead is nurtured and every opportunity is maximized.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

What do you stand for? What's your message? In this episode, I dive into the power of crafting a clear marketing message and why it's essential for success. Your niche needs clarity, and so do you. If you don't believe in what you're selling, you'll struggle to convince anyone else to believe in it. A strong marketing message says, "I believe in this, and I stand for it." It creates two things: die-hard fans who love your vision and people who aren't for you—and that's okay. Learn how to: Define what you take ownership of in your niche. Build a message that resonates with your ideal audience. Confidently sell what you believe in. It's time to put all your chips in, stand for something, and create a brand that truly connects. Let's get clear, bold, and unstoppable! #MarketingMessage, #StandForSomething, #EntrepreneurMindset, #SellingWithBelief, #ClarityInMarketing, #DefineYourNiche, #MarketingTips, #BuildYourBrand, #NicheMarketing, #MarketingSuccess

Send us a textWant to become the best in your niche? In this video, Richard C. Wilson dives deep into strategies for dominating your market by choosing a niche, staying laser-focused, and continuously learning. From leveraging specialized knowledge and building strong networks to maintaining alignment and vision, discover actionable tips for achieving success.Key takeaways include:- Why niching down accelerates growth.- The importance of speed, experimentation, and learning.- How extreme focus can be your ultimate superpower.- Aligning with the right people for shared goals.- Building brand equity for long-term impact.Learn how leaders like Steve Jobs, Peter Thiel, and others shaped their success, and explore practical advice on crafting a vision, nurturing relationships, and maintaining a relentless drive.#Entrepreneurship #BusinessGrowth #SuccessTips #Networking #NicheMarketing

Are you ready to make 2025 the year your coaching business thrives? In this episode, Cathy Smith dives into practical strategies to help you hit the ground running. Learn how to define your niche, build trust with clients, and set up systems that work for you. Cathy also shares tips on setting boundaries and prioritising self-care to ensure you stay balanced while growing your business. This is your step by step guide to starting the year with clarity, confidence, and momentum.

#847 Every niche will be competitive in 2025. With AI sales copy flooding the internet, grabbing people's attention is harder than ever. So what's working in business right now? How do you stand out and launch a new brand? For this special session, I sit down with legend, entrepreneur, and best-selling author Jeff Walker of Product Launch Formula. We're also joined by his son Dan who's become a key figure within the PLF empire. That's right, we're not just getting the best marketing tips for 2025. Jeff and Dan reveal what it's like working together as father and son and how business has strengthened their bond. The Product Launch Formula has generated over a billion dollars in sales for students, so don't miss this powerful chat. We discuss crafting compelling, story-driven launches, niche marketing, fostering deep customer relationships, and adapting to the ever-changing online landscape. Enjoy! Show notes and more at SmartPassiveIncome.com/session847.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Pierri is the co-founder of Fletch PMM, a consultancy that helps early-stage B2B startups sharpen their positioning and better articulate their value propositions. In this conversation, we explored: Why niche marketing is critical for early-stage success How small teams can scale effectively Practical steps for defining a product's positioning using seven key elements Anthony also dives into the importance of clear messaging, tangible go-to-market assets, and the psychology behind buyer decisions. A must-listen for B2B startups looking to stand out. EPISODE LINKS: Fletch PMM: https://www.fletchpmm.com Anthony on LinkedIn: https://www.linkedin.com/in/anthony-pierri TIMESTAMPS: 00:00:00 Intro and Background 00:01:20 Fletch PMM 00:01:58 Positioning and Messaging Strategies 00:05:55 Custom Services vs. Productized Services 00:07:50 Vagueness in Product Marketing 00:10:12 Stages of Product Market Fit 00:11:48 Investor Expectations and Market Focus 00:13:06 Executive Alignment and Brand Messaging 00:14:48 Mental Availability and Positioning 00:19:00 Belief Change and Niching Down 00:24:35 Organic Content and Personal Branding 00:29:00 Content Strategy and Funnel Building 00:33:22 Common Homepage Mistakes 00:35:39 The Importance of Focus in Marketing 00:36:39 Voice of the Customer 00:39:53 The Buying Decision Process 00:42:51 Homepages in Customer Acquisition 00:45:03 Positioning Transformation 00:49:24 Steps to Effective Positioning 00:50:53 Choosing the Right Market Segment 01:03:42 Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Discover how to plan for success, balance your ad strategy, and tackle tough competition on a budget. Packed with actionable advice and real-world examples, this conversation is a goldmine for startups, entrepreneurs, and marketers looking to master paid advertising.Learn More:Free Google Ads Guide: StubGroup Free ResourcesChapters:Introduction and Guest Overview (0:00)Why Google Ads and Podcasts Work Together (2:00)What is Audience Testing in Google Ads? (4:00)How to Attract High-Quality Leads (9:00)Planning for Success: Avoiding Too Many Leads (10:00)Tips for Generating Leads and Revenue on a Budget (15:00)Niche vs. Broad Google Ads Strategies (17:00)Training Teams for Google Ads Excellence (21:00)The Journey to Becoming a Google Premier Partner (22:00)Closing Thoughts and Key Takeaways (23:00)

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media In this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay  shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience.TAKEAWAYSIn this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Mastering your niche is key to standing out on social media and driving consistent engagement. In this episode, I'll discuss the importance of honing in on a specific audience and message to make a lasting impact. While it may seem tempting to keep your brand broad, narrowing your focus helps social platforms identify and amplify your content to the right people. I'll share actionable steps for creating targeted content that speaks directly to your ideal audience's urgent needs, leading to more meaningful connections, increased engagement, and a steady flow of leads. Join my Slay Your Sales Like a Boss Bootcamp and master daily lead gen and DM sales! Learn to set up an automated system for consistent, predictable revenue through social media! https://bit.ly/slay-sales-bootcamp Grab my ‘Sales Unleashed Playlist' for FREE: a curated collection of my top YouTube videos to boost your sales skills, attract leads, close deals, and build strong client relationships! https://bit.ly/sales-unleashed-playlist Join The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more! https://bit.ly/TheOfficialVault  Grab your FREE copy of my book, ‘Boss It Up Babe!' https://bit.ly/BOSSItUpBabeBook Host Bio: Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted. Website: www.thegoaldiggergirl.com Instagram: www.instagram.com/thegoaldiggergirl Facebook: www.facebook.com/thegoaldiggergirl Youtube: www.youtube.com/c/thegoaldiggergirl Grab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZ Check out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way: Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabes Fempreneurs:  https://bit.ly/FempreneursCashFlowQueens Leave a review here: Write a review for The Goal Digger Girl Podcast. Subscribing to The Podcast: If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app. --- Support this podcast: https://podcasters.spotify.com/pod/show/thegoaldiggergirl/support

Using Faith and Fitness to Spread the Gospel: A Conversation with Hannah Roy In this episode of the Digital Missions Podcast, host Justin Khoe interviews 21-year-old fitness coach and Christian content creator Hannah Roy. They discuss how she integrates her faith into her fitness coaching, sharing her journey of moving from a focus on aesthetics to promoting a holistic, Christ-centered approach to health. Hannah shares about her viral 'modesty series,' the hate comments she receives, and the importance of niching down her audience. They also delve into her experiences working with brands, her strategies for landing sponsorships, and the spiritual transformations she witnesses in her clients. Throughout the conversation, they emphasize the significance of pursuing one's passion in a way that honors God and impacts others positively. 00:00 Introduction to the Digital Missions Podcast 00:41 Meet Hannah: The Christian Fitness Coach 01:15 The Modesty Series: A Turning Point 03:43 Navigating Online Criticism 08:23 Balancing Faith and Fitness 14:08 Starting as a Content Creator 16:49 Securing Brand Deals and Sponsorships 23:33 Effective Brand Research and Pitching 24:15 Using Social Media for Brand Collaboration 25:23 Crafting the Perfect DM for Brand Outreach 26:50 Income Streams for Content Creators 29:22 Online Fitness Coaching: Tools and Techniques 30:11 Integrating Faith into Fitness Coaching 32:00 The Importance of Niche Marketing 38:34 Balancing Content Creation and Personal Passion 43:31 Spiritual and Physical Transformation Stories 47:51 Final Thoughts and Advice for Aspiring CreatorsFollow Hannah: https://www.instagram.com/hannahroyfit/

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Has your agency reached a growth plateau? Have you thought about narrowing your focus to enhance your marketing efforts? In this interview, you'll hear from an agency owner who relied on referrals for years until the post-pandemic landscape shifted. While his business thrived during the early pandemic, it faced challenges as larger clients began consolidating. In response, he strategically pivoted to specialize in the biotech sector. Tune in to explore his initial hiring challenges, the transformative effects of niching down, and his ongoing refinement of the sales process to secure more clients. Daniel Lofaso is the owner of Digital Elevator, a marketing agency focused on helping helps emerging biotech companies with full-circle marketing campaigns. He discusses challenges he found in building the right team, the reason he decided to niche down and the impact it has had on his agency, his approach to selling, and more. In this episode, we'll discuss: Trading short-term profit for long-term success. Striking a balance between niche marketing and client diversity. Is honesty a problem in sales? Being Sales-centric vs. Solution-focused Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From the Skies to the Agency Path Though he earned his pilot's license after college, Daniel realized his heart wasn't in aviation. Instead, a connection with a fellow flight school student who had agency experience sparked a new direction. T together, they launched an SEO agency targeting the legal sector. This was a pioneering move at a time when digital marketing agencies were just beginning to explore the potential of SEO and social media platforms. Eventually, his entrepreneurial spirit emerged from years of reading his father's business books which led Daniel to venture on his own. It seemed like the logical move for someone who always knew he just wouldn't be happy as somebody's employee. However, he admits it was probably too early and needed support from his parents until he could get his footing, but ultimately the early start proved to be a valuable learning experience. Fourteen years later he has grown his business to a successful agency that made it past the post pandemic struggles and managed to successfully pivot to a new niche. Trading Short-Term Profit for Long-Term Success Like many agency owners, initially struggled with early hesitation to invest in talent due to the immediate financial implications. He was accustomed to a certain income and the prospect of hiring new talent meant a temporary setback in monthly earnings. However, a realization changed his perspective: scaling wasn't just about acquiring more clients—it required building a capable team that could deliver exceptional results. Daniel came to understand that strategic investment in talent wasn't merely an expense on the balance sheet, but rather a catalyst for long-term growth and personal freedom. This investment would allow him to step back from day-to-day operations and focus on what truly mattered: strategic planning and nurturing client relationships. In the end, it's not just about the money but also about saving time. Agency owners tend to make decisions based on short-term cash flow rather than time, which inevitably leads to burnout and missing important moments with family. Of course, concerns about maintaining consistent revenue to support employee salaries weighed heavily on his mind. Yet, the decision to invest in human capital ultimately became the defining factor between stagnation and success. By overcoming his initial hesitation and embracing the power of a skilled team, Daniel discovered the key to unlocking his agency's potential. This shift in mindset not only fostered a culture of innovation but paved the way for sustainable growth—proving that sometimes the biggest leaps forward require taking a calculated step back. Finding the Right Balance Between Niche Marketing & Client Diversity After experiencing significant growth during the pandemic, the agency faced a plateau as some big clients were acquired by larger entities post-Covid and no longer required their services. This setback forced Daniel to pivot and reassess his business strategy, ultimately leading him to specialize in the biotech industry. The agency already had clients in this niche that had historically accounted for a large percentage of their income. This meant they already had experience and the case studies to attract more clients, which made it a great strategic move to redefine the agency's positioning. Nonetheless, Daniel also emphasizes the importance of not limiting oneself strictly to the chosen niche. Fortunately, he got the right advice at the time to maintain relationships with existing clients outside of the primary focus area, an approach that can prevent the pitfalls of overspecialization. Many agency owners mistakenly believe that in order to grow, they must eliminate all clients that fall outside their niche. This, according to Daniel, is a significant misstep. By continuing to serve diverse clients while marketing primarily to a niche, agencies can create a more stable revenue stream and mitigate the risks associated with market fluctuations. Niching down, he learned, was more about making it easier to market the agency. This way, he would be talking to one buyer persona and spend less on ads, avoiding competition with big agencies with many more resources. Is Honesty a Problem in Sales? Shifting from Sales-Centric vs. Solution-Focused At some point, most agency owners choose to build a well-trained sales team and exit operations. This was the case with Daniel, after an expert reviewed his agency's sales process and found Daniel too honest in setting expectations. However, being transparent and genuine with clients not only fosters trust but also positions the agency as a reliable partner for problem-solving. Clients don't want to be sold to; they seek solutions to their problems. This paradigm shift from a sales-centric approach to a service-oriented mindset is crucial for any successful sales team. Consumers are weary of insincerity. They are often on guard, anticipating a sales pitch that prioritizes profit over their needs. By contrast, when a salesperson approaches a client with genuine intent to help, it changes the dynamic. Clients feel valued and understood, leading to a more open dialogue. By openly discussing budget constraints and advising potential clients on what they truly need, you can demonstrate that authenticity can disarm skepticism and create a collaborative atmosphere. This approach not only builds trust but also establishes a foundation for long-term relationships. The Unchanging Pillars of Success Daniel's advice for agency owners is to always look ahead, not just at how things may change some months or years from now, but also at the things that are not going to change. Clients, regardless of the industry, consistently seek solutions to their problems. They want quick resolutions and cost-effective options. These needs are not fleeting; they are the bedrock of client relationships and the driving force behind business operations. By honing in on these constants, agencies can position themselves as indispensable partners in their clients' journeys, rather than merely service providers chasing after temporary market trends. Ultimately, success in digital marketing hinges on understanding and meeting the unchanging needs of clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.