Podcasts about niche marketing

In this episode, I dive deep into how artificial intelligence is completely transforming the way we approach veterinary marketing, especially when it comes to understanding and connecting with our clients. I'll walk you through why AI's ability to “know” your clients—sometimes even better than you do—means that the days of generic, broad-based marketing are over. Instead, I'll show you how to create detailed client avatars and use them to build hyper-targeted content that truly resonates, helping your practice stand out in a crowded digital landscape. We'll break down the step-by-step process for defining what you want your practice to be known for, building nuanced client avatars that go way beyond simple demographics, and organizing your marketing into strategic content buckets that map to your clients' real-life journeys. I'll share practical examples, like how to turn a generic “senior pet owner” into a fully fleshed-out persona—think Mary, the retired teacher who just wants her dog Buddy to be comfortable in his golden years. Plus, I'll show you how to craft irresistible offers that speak directly to your clients' needs, fears, and aspirations, making your marketing not just effective, but genuinely meaningful. Finally, I'll explain how to leverage AI and social algorithms to your advantage, ensuring your content and ads reach the right people with the right message at the right time. You'll get actionable tips for monitoring your results, refining your avatars, and staying ahead of the curve as AI continues to evolve. If you're ready to future-proof your veterinary marketing and build a practice that truly connects with clients, this episode is packed with insights, strategies, and resources—including a downloadable PDF guide to help you put everything into action.

Did your firm “set and forget” its marketing strategy? Today's marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change. Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a firm dedicated to matching experienced experts to influential podcasts hungry for guests. Connect to listeners in your target audience, listeners who don't know (yet) that they want to work with you. And pay you.  Moore helps clients stand out as thought leaders, experts, and trend setters. If you've been listening to The Un-Billable Hour (celebrating its 200th episode right here), you know the value of podcasts. Maybe you've been that captive audience listening on your commute or your morning jog. Learn to become a sought-after guest and to turn those appearances into revenue.  These are tips some traditional marketing agencies don't want you to hear. Don't hide your business or your expertise. You have wisdom to share, so get out there and shout. Reach new audiences that want to hear from you and hire you. Ask us anything for the Community Table. Leave us a question online   Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern

Did your firm “set and forget” its marketing strategy? Today's marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change. Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a firm dedicated to matching experienced experts to influential podcasts hungry for guests. Connect to listeners in your target audience, listeners who don't know (yet) that they want to work with you. And pay you.  Moore helps clients stand out as thought leaders, experts, and trend setters. If you've been listening to The Un-Billable Hour (celebrating its 200th episode right here), you know the value of podcasts. Maybe you've been that captive audience listening on your commute or your morning jog. Learn to become a sought-after guest and to turn those appearances into revenue.  These are tips some traditional marketing agencies don't want you to hear. Don't hide your business or your expertise. You have wisdom to share, so get out there and shout. Reach new audiences that want to hear from you and hire you. Ask us anything for the Community Table. Leave us a question online   Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business. Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.  For more details visit freedomevent.com 00:00 Introduction to Home Service Marketing 05:02 The Importance of Niche Marketing in Home Services 09:41 Challenges and Opportunities in Home Service Marketing 14:46 Navigating SEO, PPC, and Local Marketing Strategies 19:35 Community Engagement and Building Brand Loyalty 24:37 The Role of Humor and Persuasive Communication in Marketing 29:42 Building Relationships and Networking for Business Growth 34:22 The Value of Enterprise and Long-Term Planning 39:09 Final Thoughts and Key Takeaways

In this conversation, Parker Strong, a mortgage lender based in Utah, shares his insights on the rapidly changing real estate market in Utah, his journey into the mortgage industry, and the challenges and successes he has faced in his first year as a lender. He emphasizes the importance of niche marketing, particularly for self-employed clients, and discusses the balance between being regionally focused and open to out-of-state opportunities. Parker also highlights the significance of building genuine relationships in the lending business and offers advice for those looking to enter the field.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Ever wondered if chasing that first million is really worth it? On today's GSR episode, B.D. sat down with Lucy Cohen, founder, author, and champion of doing business differently. We talked about why focusing on what truly matters—like time, freedom, and personal fulfillment—often beats fixating on big revenue targets. Lucy shared her journey from disrupting traditional accountancy with subscription models to building systems that scale. Her biggest tip? Pay yourself first and build for the business you want tomorrow, not just today. If you're ready to rethink growth and put yourself back at the center of your business, this episode is for you!https://www.linkedin.com/in/lucycohen/

Host Melanie Johnson is joined by Nona Prather, professional speaker, author, and owner of Speaker Elevation. Nona brings decades of experience in the speaking industry, sharing her unique journey as a second-generation speaker who grew up helping her father build his own speaking business. In this episode, Nona reveals the practical steps aspiring speakers can take to transition from free gigs to paid engagements, the power of niching down, and why having a book can make all the difference in landing speaking opportunities. Plus, she dishes insider tips on pitching yourself, building lasting relationships with event organizers, and what it really takes to get on a TEDx stage.

In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

In this episode of The Cookbook, host Iris Goldfeder engages with Beatrice Gutknecht, exploring the intricacies of branding, entrepreneurship, and the importance of aligning business strategies with company culture. They discuss personal journeys, the challenges of entrepreneurship, and the significance of standing out in a crowded market. The conversation delves into the debate on rebranding, cultural adaptation in business, and the necessity of user experience in brand positioning. Beatrice shares her insights on niche marketing and the importance of understanding client needs, culminating in a discussion about what truly lights their fires in their professional lives. Chapters 00:01 Welcome to The Cookbook 02:52 Life Journeys and Transitions 05:55 Finding Your Voice and Standing Out 08:40 Brand Strategy and Business Alignment 11:33 The Importance of Company Culture 14:33 Navigating Client Relationships 17:26 The Challenges of Entrepreneurship 20:10 The Debate on Rebranding 23:12 Cultural Adaptation in Business 26:11 User Experience and Brand Positioning 28:55 Niche Marketing and Differentiation 31:58 Closing Thoughts and What Lights Your Fire

Do you find yourself struggling to define who your business is really for? Maybe you're casting a wide net—hoping to help “everyone”—but still not connecting with the people who truly need you. As a health or wellness professional stepping into entrepreneurship, it's easy to feel overwhelmed and unsure whose problems you're meant to solve. In this episode, Suzy Wraines breaks down why trying to serve everyone leads to confusion and burnout (for both you and your clients) and how getting specific about your ideal client is the key to growing your business. Discover the crucial question you need to be asking when choosing who you'll work with, learn how to align your business with your true calling, and find the confidence to say “no” without guilt. Get ready to simplify your path, serve with purpose, and finally build a business that feels right for you!Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #126-Contents:(00:00) Intro (00:29) Niche Marketing for Health Professionals(05:33) Army Medic Experience(06:50) Soul's True Purpose or Skill?(11:18) "Define Your Target Customer" Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

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Stop wasting marketing dollars on low-quality leads. In this episode of Masters of Home Service, learn how niche marketing campaigns can help home service pros stand out, book higher-value jobs, and reduce wasted ad spend. Adam is joined by Mike Gore-Hickman (PainterGrowth.com) and Katie Donovan (CAMP Digital) to break down how to choose a profitable niche for your business, use value-added offers, and more. Bonus: Hear how Mike booked $150K in barn painting with just $600 in flyers—and how to apply the same principles to your business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Are you screaming into the void with your real estate marketing? Nick Mallory, a marketing ninja, joins us to expose the biggest mistakes agents make and reveal the blueprint for standing out.   Witness his "SIMPLE" framework in action, a powerful tool for crafting a brand proposition that truly resonates. Dive deep into psychographics, the surprising truth about content engagement, and why chasing viral trends is a waste of time. Nick's dynamic insights will challenge your assumptions and equip you with the strategic clarity needed to dominate your niche, attract your ideal client, and build a magnetic online presence.   Connect with Nick on LinkedIn - Instagram - X and online at nickmallory.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Golf and hip hop intersect on today's installment of Rounding the Bases, thanks to a bold lifestyle brand that hits differently. Joining Joel to tell the story is Jon Mason, the Founder and creative genius behind SwingJuice. It began as an energy drink, but between tee times and t-shirt drops evolved into a rebellious line of apparel for life on and off the links. By pushing the bounds of traditional course culture, he's hit an ace for those who bring their entire personality to the game, whether serious players, weekend warriors or those who are just here for the vibes. Check Out More with Jon Mason on YouTube: https://youtu.be/q5DLwvrWKKcWebsite: https://swingjuice.com/ Instagram: https://www.instagram.com/theswingjuiceguy/ Twitter: https://x.com/swingjuiceguy?lang=ar-x-fm

"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing

I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!Timestamps by PodSqueezeIntroduction and Podcast Promotion (00:00:07)Early Perceptions of Entrepreneurship (00:01:12)First Tech Job and Startup Culture (00:02:25)Discovering Bootstrapping vs. VC Startups (00:04:48)Growth Plateau and Entrepreneurial Skills (00:05:57)Defining Startups vs. Businesses (00:07:00)Learning Marketing Channels (00:08:02)Initial Attempts at PR and Press Releases (00:09:16)Press Release Agencies and Fiverr Experience (00:11:31)Understanding Press Release Feeds (00:13:48)Breakthrough with Niche Newsletters (00:16:53)Success with Newsletter Outreach (00:18:57)Key Lesson: Go Niche for PR (00:21:16)Closing and Call to Action (00:22:18)Here are the mentions with timestamps arranged by topic:Tools and Websites"Twitter": "00:00:07""Fiverr": "00:11:31""Reddit": "00:17:57""Yahoo": "00:14:54""MSN": "00:14:54""Google": "00:08:02"Concepts and Terms"Press Releases": "00:09:16""SEO (Search Engine Optimization)": "00:08:02""Backlinks": "00:09:16""Cold Emails": "00:08:02""Niche Marketing": "00:21:16"Notable Mentions"Podsqueeze": "00:05:57""ChatGPT": "00:16:53""Peter Levels": "00:04:48"Summary of Key Points"The importance of finding niche newsletters for press releases": "00:21:16""The difference between startups and bootstrapping businesses": "00:07:00""The realization of using press releases effectively within the podcasting community": "00:18:57"

In a crowded market, how can financial advisors truly stand out and attract their ideal clients? What's the key difference between a target market and a niche, and why does it matter? In this episode, Referral Coach Bill Cates interviews Kristen Luke, marketing strategist and author of: Uncomparable: The Financial Advisor's Guide to Standing Out … Continue reading Standing Out: Niche Marketing for Financial Advisors with Kristen Luke (Ep. 91) →

In this conversation, John Harcar interviews Pharice Brown about her journey in publishing and the importance of having a book for business growth. Faris shares insights on the publishing process, the challenges faced in the industry, and offers advice for aspiring authors. She emphasizes the need for authors to take an active role in marketing their books and the value of being part of a supportive community. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this solo episode of the I Fired My Boss podcast, host Dan Claps dives deep into the topic of company culture—a subject he believes is at the heart of building successful businesses. Fresh off his birthday weekend and just before heading to Wisconsin for the first-ever Voda 1 annual conference, Dan reflects on why culture is so central to his excitement for the event. He shares practical, real-world strategies that he implements at Franchise Playbook and Voda to create a thriving work environment, including promoting psychological safety, fostering healthy debate, and ensuring team members—especially junior ones—are empowered to speak up first in meetings.Dan breaks down the five core responsibilities of a CEO when it comes to building culture: casting a vision, securing buy-in, providing resources, celebrating wins, and holding people accountable. He also emphasizes the value of feedback—calling it a gift—and shares how being "caringly candid" helps cultivate trust and performance across teams. From solving everyday inefficiencies to helping teammates build toward their long-term personal and professional goals, this episode is a masterclass in intentional leadership and the power of putting people first.

What separates successful entrepreneurs from those who lose everything? In Episode 786 of the Savage Perspective Podcast, host Robert Sikes and special guest Marx Acosta Rubio reveal 13 brutal lessons every entrepreneur must learn to survive and thrive in today's competitive world. This conversation uncovers hard-hitting truths about self-sabotage, staying focused on your core mission, and why stress can be your greatest enemy. Whether you're building from scratch or scaling up, these insights are essential.One of the biggest lessons learned was realizing how much health and fitness play a role in an Entrepreneur's success. If you aren't sure where to start or how to level up, join Robert's FREE Bodybuilding Masterclass today: https://www.ketobodybuilding.com/registration-2You'll also discover the power of niche marketing, building a loyal customer base, and turning life's biggest challenges into opportunities for growth. Robert and Marx share raw, real experiences and unfiltered advice that will inspire you to rethink your approach to business and life. Don't miss this episode, it might save your business and your sanity.Follow Marx on IG: https://www.instagram.com/marxar/Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters:0:00 Lesson 1: Early Success Can Lead to Self-Sabotage3:45 Lesson 2: The Danger of Diversifying Too Soon7:34 Lesson 3: Why Diet and Fitness Must Be Sustainable11:29 Lesson 4: Niche Marketing is the Key to Stand Out17:02 Lesson 5: Identify Your Enemy to Stay Ahead22:05 Lesson 6: The Importance of Product Visibility27:24 Lesson 7: Build Loyalty Through Brand Consistency34:08 Lesson 8: Transition from Hard Work to Smart Growth42:48 Lesson 9: Managing Stress to Maximize Productivity50:05 Lesson 10: Overcoming Wealth's Hidden Challenges58:30 Lesson 11: Turning Panic and Failure into Progress1:08:40 Lesson 12: The 80/20 Rule for Smarter Success1:19:10 Lesson 13: How Adversity Fuels Growth and Opportunity1:24:22 Stoicism and Staying Emotionally Resilient1:33:53 Building Daily Positivity and Long-Term Resilience1:43:43 Freedom, Ego, and Embracing Growth1:54:14 Using Business Principles to Raise Strong Kids2:01:40 Personalizing Fitness and Business for Long-Term Success

Maryella Begley-Garmon, an engineer and co-founder of Digital Stormwater, shares how she went from an unexpected layoff to leading a thriving niche marketing firm. We dive into stormwater marketing, the power of niching, AI in engineering industries, and how personal faith fuels business growth. This episode is packed with insights on visibility, leadership, and building a purpose-driven brand in even the most unique industries. Connect with Maryella:DS Website: https://digitalstormwater.com/AI Stormwater Website: https://aistormwater.com/LinkedIn:https://www.linkedin.com/in/maryella-begley-garmon-p-e-16772157/Facebook: https://www.facebook.com/elle.begleyInstagram: https://www.instagram.com/maryellabegley/Drop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Maryella Begley-Garmon, an engineer and co-founder of Digital Stormwater, shares how she went from an unexpected layoff to leading a thriving niche marketing firm. We dive into stormwater marketing, the power of niching, AI in engineering industries, and how personal faith fuels business growth. This episode is packed with insights on visibility, leadership, and building a purpose-driven brand in even the most unique industries. Connect with Maryella:DS Website: https://digitalstormwater.com/AI Stormwater Website: https://aistormwater.com/LinkedIn:https://www.linkedin.com/in/maryella-begley-garmon-p-e-16772157/Facebook: https://www.facebook.com/elle.begleyInstagram: https://www.instagram.com/maryellabegley/Drop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.In this conversation, you'll learn:Is Now the Best or Worst Time to Hire Influencers?The Business Implications of Influencer SpecializationConcerns Over Authenticity in the Age of AIIntegrating AI in Lead Generation and SalesThe Role of AI in Content Creation and MarketingAI's Customization Capabilities and Implications for MarketingLead Generation Platforms and TacticsTakeaways:1. Authenticity beats automation2. Leverage AI—but stay personal3. Dig deeper than vanity metricConnect with Joshua Kopac:Website: https://www.bekeptup.com/LinkedIn: https://www.linkedin.com/in/joshuakopac/Timestamps:00:00 AI-Generated Content Concerns04:55 Targeted Outreach vs. Mass Messaging07:49 AI's Impact on Content Creation12:04 AI-Driven Advertising Network15:23 "Overwhelmed by LinkedIn Messages"18:09 Future of Content in AI Era22:05 Evaluating Sponsorship Deal Value24:04 Influencer's Key: Track Conversions_____________________________________________

Welcome to another episode of the Podcast! Today, we're excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it's essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you'll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it's crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business. Learn more: https://www.sethdonlin.com/ https://www.linkedin.com/in/sethdonlin/ 

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 In this episode of Ask Vince, Vince Gabriele and guest host Onur celebrate the show's unexpected #1 ranking and talk about what really got them there—not fancy studios, but straight-up consistency and care. Vince opens up about everything from recording podcasts on his phone while walking to how being known in your local community can make or break your business. They dig into what to do when old marketing stops working, how to refocus when you're feeling scattered, and why leveraging relationships matters more than slick tactics. It's honest, funny, and packed with real-world takeaways for gym owners who want to grow without the fluff. 5 Quick TakeawaysShow up every week. It's not the mic—it's the message.Get known locally. Fame in your town beats fame on Instagram.Track your numbers. If you don't measure it, you can't fix it.Pivot when needed. What worked last year might flop today.Borrow someone's audience. Partner up to grow faster. Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

In this episode of the I Fired My Boss podcast, host Dan Claps dives into the transformative lessons he's picked up from a handful of impactful business books. Dan shares insights from titles like Grinding It Out by Ray Kroc, The Outsiders, How to Make a Few Billion Dollars by Brad Jacobs, and That Will Never Work by Netflix co-founder Marc Randolph. The episode zeroes in on the Netflix story, particularly Randolph's revelation that true company culture isn't about perks like hot tubs and ping-pong tables—but about giving brilliant, creative people the autonomy to solve meaningful problems. Dan connects this idea to his own leadership journey in franchising, emphasizing the importance of crafting a culture of trust, autonomy, and alignment around a common mission.Dan also reflects on broader lessons for entrepreneurs, including the importance of starting before you feel completely ready. Drawing parallels between Netflix's foresight in pivoting from DVDs to streaming and his own path into water restoration franchising, Dan underscores how being in the business gives you clarity you can't get from the outside. He encourages listeners not to overanalyze potential future challenges but to dive in, learn, and adapt. Whether you're considering launching a business or are already deep in the game, this episode offers a grounded yet inspiring perspective on leadership, culture-building, and the value of action over hesitation.

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Send us a textIf I were starting a DTC fashion brand in 2025, this is not the path I'd take.But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.And here's the wild part...They've scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on MetaIn this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world's largest standalone modest fashion brand.We go deep on:Why focusing on warm audiences is Veiled's unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MERHow they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrongWhat most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broadThis episode isn't just about niche marketing—it's a masterclass in disciplined growth strategy.If you're an apparel brand trying to crack profitable scale...If you've ever wondered if Meta is still worth it...If TikTok isn't working for you...

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We'll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.Tacklebox (new free 2-week trial)Byldd - $10k one month MVP00:27 Anxious People04:17 Email Opportunity08:20 Extreme Quality10:00 Byldd - a development agency we trust11:10 The Quality Misunderstanding12:20 The Quality Equation14:43 Example: The Car Guy19:09 The Six Components of a Moment23:33 A Clarification, and The End 

Tired of getting squeezed out by the competition? Jon Barbera breaks down how to eliminate your competition in wholesale real estate by going deep instead of wide. Learn why most investors waste time chasing too many leads—and how you can win bigger deals with less effort by targeting the right ones. If you want to dominate your market and make your competitors irrelevant, this is the episode you need. KEY TALKING POINTS:0:00 - Why Jon Barbera “Sucked” For His First Eight Years In Business1:25 - His Method Of Using Niche Lists2:56 - Breaking Down The Lists He Targets6:35 - Stacking Motivations With Your List8:22 - It's The Quality Of The List, Not The Quantity Of Properties11:06 - Why Big Wholesale Companies Can't Compete With Him14:58 - Outro LINKS:Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Are you convinced the market is too crowded to gain traction with your expertise?  In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities.  Will you claim your own specialized territory and seize the chance to multiply your revenue?    [00:05- 12:07]  Introducing “Niching Up” and the “Bitch Slap of Truth” “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience. The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience's core assumptions. You need expert service providers to narrow your focus rather than attempting to serve everyone. Clarification that refining your audience and message leads to higher-quality engagement and fees.       [12:08 -22:10]  The Holy Trinity of Branding Breakdown of the three essential elements: target client, problem solved, and solution articulation. Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace. Importance of using straightforward, memorable language to capture a potential client's attention. Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing     [22:11 - 33:15]   Crafting the Perfect Bitch Slap of Truth Message The “Bitch Slap of Truth” as a direct challenge to the audience's most common misconceptions. How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert. Reinforcement that prospective clients must see the immediate cost of doing things the old way. Caution against overused buzzwords; messages should offer genuinely new perspectives.   [33:16 - 45:12]  Leveraging LinkedIn for Authority Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging. Tips on highlighting useful content rather than merely listing credentials. Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation. Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out.   Connect with Ellen  Website: www.supertightlinkedin.com LinkedIn: Ellen@SupertightLinkedIn.com  Get Your Free Bitch Slap Worksheet:                                                                                                            https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763   Interested in finding out more about THE DAMES:                                            ? https://www.thedames.co/a/2147547759/oeAQjtj3   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Go to https://lifeaftercorporate.com/podcast  for all episodes 168.  The Chris Voss Method for Closing the Deal! 163.  Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!   87.  Secrets of Great Copywriting with Julie Cabezas   Tweetable Quotes: I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." …  Ellen Melko Moore on "Niche Marketing vs. Broad Appeal" "What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist"   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

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Starting a Facebook group sounds like a great way to build a community and attract coaching clients—but is it the right move for YOUR business?

Episode: From Corporate to Spray Tan CEO – Cherie Silva's Journey

How do you turn a passion into a business empire?Today's guest, Frank Fiume, took his love of adult men's softball and evolved it into a groundbreaking youth sports franchise. Frank discusses the importance of focusing on a niche market and the pivotal moment he decided to pivot his franchising business. He shares some hard truths about why so many franchisors struggle to hit that 100-unit mark and he dives into the challenges and strategies he employed to ensure success and stability for i9 sports. And you won't want to miss the golden nugget he shares when Tracy asks him one tip he could share with you that would help propel your franchise business forward.Frank Fiume is a pioneer and authority in the franchise industry. He is best known for founding i9 sports from its inception and building it into a powerhouse with over 1,000 locations. His exceptional leadership and vision led to the successful exit of the company three times, demonstrating his acumen in creating, scaling, and strategically exiting a franchise business.So, if you are ready to discover the pivotal moments that propelled i9 sports to over $400 million in revenue and hear his insights on navigating the challenges of franchising then today's episode is for you!Connect with Frank:Website: https://emergingfranchisebrands.com/Email: frank@frankfiume.comEpisode Highlights:Meet Frank FiumeFrank's journey into franchisingFrank's failure in replicating franchise success and how he pivoted into a successful franchiseEarly challenges in scaling and necessary hires for franchisingFrank talks about ESOP (Employee stock ownership plan)Frank's exit strategy from i9 sportsThe importance of having a CEO mindsetOrigination and concept behind Emerging Franchise Brands podcastWhy many franchise brands fail to reach 100 unitsImportance of executing well, focusing on franchise success and listening to franchiseesConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale

In today's episode, I'm thrilled to bring on Dan Lesniak. Dan is a bestselling author, real estate broker, trainer, and Ironman athlete. He began his real estate career in 2012 and achieved over $22 million in sales during his first year. As the co-founder of HyperFast Agent, Dan has dedicated his career to helping entrepreneurs, coaches, and team leaders scale their businesses with actionable strategies and proven methods. In this episode, Dan shares his insights on niching, handling rejection, leveraging social media, and scaling your business with confidence.Guest IntroductionDan Lesniak is a trailblazer in business growth and real estate coaching. He co-founded HyperFast Agent and is renowned for scaling the Keri Shull team into one of the nation's most successful real estate teams. Dan advocates for niche marketing, relationship-building, and strategic agent attraction. With extensive experience in creating large networks and leveraging residual income models, Dan stands out as a thought leader. His commitment to empowering entrepreneurs and online coaches makes him a standout guest in today's ever-changing business landscape.Mastering Real Estate Niche Marketing - Key TakeawaysNiching down is essential for dominating a specific market and achieving transformational business growth. Narrowing your focus allows you to build trust and gain momentum.Rejection is an inevitable part of the process. Adopting a “sorter mentality” helps you find the right clients or collaborators without wasting energy on convincing the wrong ones.Social media and video content are powerful tools for scaling online coaching businesses. Repetition and consistency improve both your skills and your audience engagement.Focus on actions rather than outcomes. Staying process-driven allows you to navigate both the highs and lows of business more effectively.Humility is critical for long-term success. Staying grounded helps you make better decisions, strengthen relationships, and adapt to challenges.Dan's Strategies for Overcoming RejectionReframe rejection as a numbers game. Focus on finding the people who genuinely need your transformational coaching services.Develop a “sorter mentality” to identify ideal clients and opportunities instead of trying to convince everyone.Use the “ledge” technique to handle objections effectively by asking open-ended questions such as, “Can you tell me more about why you feel that way?”Build emotional resilience by recognizing rejection triggers and pausing to regain focus before responding.Leveraging Social Media and VideoConsistency is the foundation of building an online presence. Even if your initial videos or posts don't perform well, they refine your skills and prepare you for success.Focus on the process rather than results. Repeated efforts lead to growth, even if the payoff isn't immediate.Use social media strategically to connect with your niche audience and position yourself as an authority in transformational coaching and business scaling.Real Estate Market InsightsThe market is expected to remain stable in the near future. Entrepreneurs and agents should focus on gaining market share instead of relying on an increase in overall transaction volume.Models like EXP Realty's revenue-sharing system offer excellent opportunities to diversify income and stabilize business revenue during challenging times.Lessons from Dan's CareerHumility is essential for navigating challenges and sustaining success. Dan credits humility with helping him adapt to both opportunities and setbacks.Overconfidence during successful periods can hinder growth. Continuous learning and self-improvement are necessary to keep evolving.Success comes from persistence and...

Drop me a line and share your thoughts!Your first 60 seconds are the most important part of any presentation, podcast, or talk. Why? Because in those moments, your audience decides if they'll keep listening. In this episode of Make It Visible, I'll show you why the first 60 seconds matter so much and how to craft an opening that captivates, engages, and converts.What You'll Learn:✅ Why the first 60 seconds can make or break your talk.✅ A step-by-step formula to craft a perfect opening.✅ Practical tips to keep your audience hooked.Want to learn how? Get this free guide to find out. https://members.elevatelifecoaching.org/speakwithconfidenceAbout Me: Hey There! I'm Michelle! Your Visibility Marketing Coach, content and Email Marketing Strategist, Motivational Speaker, Author (…And soon to be your new business bestie!) I'm an international speaker, Visibility Marketing Coach, and founder of Elevate LifeCoaching.I help coaches like yourself to build your brand, attract high-quality 5-6 figure clients, and land paid speaking gigs.I've been public speaking since I was 9 years old.My dad helped me draft my first speech and signed me up for a contest. (Yep, voluntold!)And since then, I've been the go-to person whenever someone needed a speaker on short notice.At work, I was the one presenting, running workshops, and leading training sessions.While everyone else stayed quiet, palms sweating, hoping not to get called on, I was the one grabbing the mic and taking the lead.After working with hundreds of coaching clients to help them boost their visibility and market their businesses, I realized there's a HUGE missing piece most coaches overlook.This is the #1 strategy top coaches use to grow their coaching business. are you using it?

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom's Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel's largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Want to unlock the full potential of AI for your podcast or business? Jason Sherman shares how niche building, feedback, and AI tools can transform the way you work. Hop into this episode, packed with actionable insights for creators and entrepreneurs alike!   WHAT TO LISTEN FOR What is AI and why it matters Ways to create niche GPTs for specialized needs The importance of niching in business How to launch a business or a podcast successfully Why get feedback before launching anything   RESOURCES/LINKS MENTIONED Vengo AI The AI Gold Guide Let us show you how AI can help your Business Strap on your Boots by Jason Sherman | Kindle and Paperback ChatGPT Llama Gemini Perplexity   ABOUT JASON SHERMAN Jason Sherman is a successful innovator, award-winning filmmaker, published author, and tech startup expert with a background in journalism. He is the CEO and co-founder of Vengo AI, a B2B SaaS AI Agent platform, and the author of the AI Gold Guide. Previously, he co-founded the video friendship app Spinnr. Jason has been featured in media outlets such as The Wall Street Journal, USA Today, The Verge, The Philadelphia Inquirer, ABC, CBS, and NBC News. Fluent in Spanish and a classically trained violinist, he was a featured speaker on FOX's Emmy Award-winning futurist TV show, Xploration Earth 2050. Based in Bucks County, Pennsylvania, he runs a web and mobile development shop and an award-winning film studio. Jason frequently lectures at universities and mentors at tech events, sharing his methodologies on entrepreneurship and data-driven decision-making. His startup book, "Strap on Your Boots," is a comprehensive guide for entrepreneurs and is accompanied by a podcast and an online course, "Startup Essentials," available on Udemy.   CONNECT WITH JASON Website: Jason Sherman Podcast: Strap on Your Boots | Apple Podcasts and Spotify Facebook: Jason Sherman Instagram: @straponyourboots TikTok: @straponyourboots YouTube: Strap on Your Boots LinkedIn: Jason Sherman   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Send us a textAffiliate marketing on Pinterest is full of potential, but common mistakes can hinder your success before you even get started. In this episode, we uncover the top 10 pitfalls to avoid—from ignoring Pinterest's rules to neglecting analytics—and share actionable tips to optimize your strategy. Whether you're new to Pinterest or looking to refine your approach, this episode is packed with insights to help you drive traffic, build trust, and boost your affiliate profits.Don't forget to get your free ticket to CMS25

Have you ever grappled with growing your podcast audience or monetizing your show? You've poured your heart into creating engaging content, but it feels like you're spinning your wheels without seeing the growth you deserve. You're in for a treat! We're bringing back Tyler Perry, host of Believing the Bizarre, to break down his strategies for building an engaged audience and monetizing his niche podcast. Join us and find out how his cost-effective ad strategy and authentic approach paved the way for consistent and sustainable growth for his niche podcast. Episode Highlights: [4:48] Tyler Perry on Monetization [11:10] Challenges and Management of Multiple Revenue Streams [12:12] Organization and Tools for Content Management [13:31] SEO Best Practices [32:07] Advanced SEO Techniques and Tools [32:23] Advertising and Audience Targeting [41:54] Audience Building and Niche Marketing [48:57] Engagement and Authenticity in Marketing Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ Believing The Bizarre:  https://believingthebizarre.com/ Believing The Bizarre on Instagram:  https://www.instagram.com/believingthebizarre Believing The Bizarre on Patreon: www.patreon.com/believingthebizarre Meta Ads Manager:  https://www.facebook.com/business/tools/ads-manager Facebook Ads Library:  https://bit.ly/4h1yJYN Canva:  www.Canva.com  Cast Magic:  https://bit.ly/40nPwzY MP3 Tag:  www.mp3tag.de/en/ Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

#847 Every niche will be competitive in 2025. With AI sales copy flooding the internet, grabbing people's attention is harder than ever. So what's working in business right now? How do you stand out and launch a new brand? For this special session, I sit down with legend, entrepreneur, and best-selling author Jeff Walker of Product Launch Formula. We're also joined by his son Dan who's become a key figure within the PLF empire. That's right, we're not just getting the best marketing tips for 2025. Jeff and Dan reveal what it's like working together as father and son and how business has strengthened their bond. The Product Launch Formula has generated over a billion dollars in sales for students, so don't miss this powerful chat. We discuss crafting compelling, story-driven launches, niche marketing, fostering deep customer relationships, and adapting to the ever-changing online landscape. Enjoy! Show notes and more at SmartPassiveIncome.com/session847.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Pierri is the co-founder of Fletch PMM, a consultancy that helps early-stage B2B startups sharpen their positioning and better articulate their value propositions. In this conversation, we explored: Why niche marketing is critical for early-stage success How small teams can scale effectively Practical steps for defining a product's positioning using seven key elements Anthony also dives into the importance of clear messaging, tangible go-to-market assets, and the psychology behind buyer decisions. A must-listen for B2B startups looking to stand out. EPISODE LINKS: Fletch PMM: https://www.fletchpmm.com Anthony on LinkedIn: https://www.linkedin.com/in/anthony-pierri TIMESTAMPS: 00:00:00 Intro and Background 00:01:20 Fletch PMM 00:01:58 Positioning and Messaging Strategies 00:05:55 Custom Services vs. Productized Services 00:07:50 Vagueness in Product Marketing 00:10:12 Stages of Product Market Fit 00:11:48 Investor Expectations and Market Focus 00:13:06 Executive Alignment and Brand Messaging 00:14:48 Mental Availability and Positioning 00:19:00 Belief Change and Niching Down 00:24:35 Organic Content and Personal Branding 00:29:00 Content Strategy and Funnel Building 00:33:22 Common Homepage Mistakes 00:35:39 The Importance of Focus in Marketing 00:36:39 Voice of the Customer 00:39:53 The Buying Decision Process 00:42:51 Homepages in Customer Acquisition 00:45:03 Positioning Transformation 00:49:24 Steps to Effective Positioning 00:50:53 Choosing the Right Market Segment 01:03:42 Closing CONNECT: Website: https://hoo.be/elijahmurray YouTube: https://www.youtube.com/@elijahmurray Twitter: https://twitter.com/elijahmurray Instagram: https://www.instagram.com/elijahmurray LinkedIn: https://www.linkedin.com/in/elijahmurray/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/ Spotify: https://podcasters.spotify.com/pod/show/elijahmurray RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media In this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay  shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience.TAKEAWAYSIn this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.