Robojuice Podcast

In this episode we discuss being effective before focusing on efficiencies.

The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why.

Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security.

In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue.

Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that.

Value based pricing provides less stress in our relationships than the traditional pay for hours approach.

Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution.

Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives.

Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined.

Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago.

Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following.

Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in.

Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure. Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress.

Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.” Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!”

Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story.

Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs.

People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video.

Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them.

Your homepage is not the most important page on your site. Your customer’s landing page is.

WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools.

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible.

We all mess up. We all make mistakes. And, we can all stand on our failures. However, there are three mistakes we can avoid when it comes to growing our businesses online.

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Find out how to prepare for failure right now.