Serious Business: It All Matters...Just Not That Much

Everyone has a story- what’s yours? When you put yourself in the mindset of your inner child, you’ll find your earliest money memory. Herein lies your money story- the philosophy of how you think about money. Our money story also reveals how we do business! In this episode of Serious Business, Suzanne dives into how our money stories change us and how to rewrite our story and work from our business brain rather than our money story. This is one eye-opening episode of Serious Business that you won't want to miss. “Your money story keeps you scared and frustrated.” - Suzanne Evans   In this Episode:   Why your money brain propels you into the past What business opportunities you could be missing  What your past says about your present Suzanne’s own money story  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Is your version of business offensive to some? Is the way you express yourself moving you forward? In this episode of Serious Business, Suzanne shares her thoughts on the conversations about feminism brought up by Cardi B’s recent eye-popping Grammys performance.   “I need you so I can be me, and you need me so you can be you.” -Suzanne Evans   In this episode: - Cardi B and Megan thee Stallion’s Grammys performance - Feminism and freedom to choose - The meaning of Ubuntu - Why the world needs fewer shamers -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc  

It’s time to ditch the fantasy people are selling you about building a business without doing the hard work. No matter how smart, qualified, or creative you are, the only thing that is going to put you ahead of the curve is your work ethic. In this episode of Serious Business, Suzanne and Melonie cut the crap and give you some tough love about the un-sexy side of getting the job done, no matter what. You’re not going to go from zero to thriving without effort and consistency, but commitment is what is going to bring you the big returns and the lifelong rewards. Tune in and be ready to ask yourself, “How do I really work?”   “The person who perspires the most in the beginning will aspire the most in the end.” -Suzanne Evans   In this episode:   - How do you work? Suzanne and Melonie share why your work ethic is the most important thing you bring to any table   - The one thing it takes to build an empire that none of your gurus or memes are going to tell you   - How to articulate your value and work ethic, and what it can do for your business   - Why you need to ditch the search for joy-filled work and get real about what it takes to run a business   - Not seeing big returns in your business? Suzanne explains why your money is directly tied to the effort you put into making it   - If you want to get ahead, you need to be prepared to do this   Connect with Suzanne:   - Website: https://driveninc.com/   - Facebook: https://www.facebook.com/TheDrivenInc   - Twitter: https://twitter.com/thedriveninc  

In a time when everyone is running virtual events, how do you make yours stand out? For starters, don’t make yours better than a phone call- make it a show! In this episode of Serious Business, Suzanne and Melonie detail how they’ve been putting on their own high quality virtual events for the last ten years. Engage and entertain your audience and you’ll go far. We’re used to watching high production, high quality television. If you can make your own events sparkle and shine, you can capture even the shortest attention spans and turn your virtual events into serious sales.   “What are you doing next to make them want to stay?” - Suzanne Evans   In this Episode: How to make a virtual event stand out among the crowd The reason people stay on Suzanne’s virtual events the entire duration The top ways to make your event look more like a Netflix show The value of entertainment vs “doing it right” And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

What's your learning style? In this episode of Serious Business, Suzanne talks about the way we learn and implement ideas and concepts, how to break past being stuck, and how to use what you learn and pay it forward! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Being undependable can be a slippery slope. It’s important for entrepreneurs and employees to be as dependable as possible to build trust and position themselves as someone who people can come to in times of need. A dependable person shows up on time, tries their best, and is consistent- every time. Join Suzanne and Melonie as they detail other qualities that make people dependable, share stories of dependable employees, and even give tips about how you can be an essential component in your business. This is one episode of Serious Business that you won’t want to miss.   “If you’re letting other people down, you’re letting yourself down.” - Suzanne Evans   In this Episode: Can dependability be taught? When undependable people ask for a reference The top ways to be more dependable How to refocus and gauge your own job performance And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Have you ever wondered what it would take to pull off a successful event of your own? Today, Suzanne and Melonie sit down with their team to help you out. They’re here to discuss the important details of planning an event and how to get over the biggest hurdle: filling up the room. The team shares their insights on what you need to put on a show, how to move tickets, and how to make sure your event runs smoothly. Join Suzanne, Melonie, and the rest of the crew and let’s get ready to party.    “Filling a room is not easy, not effortless, and it takes a lot of calling people.”   - Suzanne Evans   In this Episode:   - 3 components that are needed to put on a show   - How to get people interested in an event   - Different ways to move tickets   - Why the hardest part on event planning is filling up the room   - Melanie’s #1 tip on how you can run an event smoothly   - The team's best advice for pulling off a killer event   Resources:   - Donald Miller   Connect with Suzanne:   - Website   - Facebook   - Twitter   - LinkedIn   - YouTube   - Instagram

Happy Valentine’s Week from Serious Business! This week’s episode is all about love and the things we love about running a small business. It’s not always chocolate and roses, but when it works, it feels like falling in love. So go ahead- join the lovefest! This episode of Serious Business is totally about to be your valentine!   “My business allows me to do what I love more than anything else in the world.” - Suzanne Evans   In this Episode Who’s really making money from Valentine’s Day? Why we love every one of our clients (especially the ones that give us gifts!) The big thing you’ll have more time for when you run your own business What to do when you don’t love your business  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

What do you do when you don’t see eye-to-eye with someone? In business, there’s always a time to stand your ground and always a time to bend and compromise. Those moments are the focus of this episode of Serious Business! Join Suzanne Evans and Melonie Orr as they discuss the separation between life and business, where to draw the line, how to choose your battles, and what you can learn from a toddler wearing two pairs of underwear. “Always step up to the fight- but be willing to put the sword down.” - Suzanne Evans In this Episode What to do when you disagree Where to draw the line Why you can’t take things personally Why people aren’t talking about Jello anymore And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Don't lose focus on growing in the new year! In this episode of Serious Business, hear Suzanne's take on 2021- the good, the bad, and the ugly.   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

When it comes to Sunday morning marketing, some churches could use a little help. On this episode of Serious Business, Suzanne and Melonie share how churches can better move, motivate, and inspire their congregations. Plus, take a deep dive into how the best ministers capture an audience like the best business speakers. See how the most fascinating ministers and preachers are using traditional marketing to grow a community, share a message of good, and keep people listening week after week.   “Storytelling is the key.” - Suzanne Evans   In this Episode Suzanne’s church audition process How the most effective churches build devoted communities What any entrepreneur can learn about motivation from the greatest preachers Why entertainment doesn’t need to be flashy to move people And much more!   Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Tension from the 2020 election is really heating up... especially on social media. Politics can bring out the worst in people, but how can entrepreneurs focus on the positive aspects and learn something from a marketing standpoint? In this week’s episode of Serious Business, Suzanne dives into the grey area of politics and how that in-between area can make us better marketers, better people, and more engaged as entrepreneurs. No matter which side of the political aisle you’re on, this is an episode of Serious Business you won’t want to miss! “Our inability to see the full picture impedes our ability to be better people.” - Suzanne Evans   In this Episode: How political polarization hurts your business. Why you should listen to the other side more often. The way to reach YOUR people using the same tactics as Donald Trump and Bernie Sanders. The importance of treating everyone fairly, regardless of their beliefs. And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

If the country were to fall into a recession, how prepared would you be? Recession-proofing your business is easier than you think if you spend time today building your strategy. In this episode, Suzanne explains the simple steps you need to take to continue business as usual regardless of the nation’s finances. You’ll hear how to prepare your credit, how to create an emergency plan of action, and what you should be doing now to prepare for the long term.   “We are our own economy.”  In this episode: Why you have to be paying attention to the economy and political news Why you need to get out of your office and go on a Ten Mile Radius drive to find opportunity and generate leads How to be strategic with your credit and why you need to build a relationship with your local bank Do you have an emergency plan for your business? Here’s what should be in it Diversification: The wisest way to save and invest for the long term How to find opportunities in a recession   Connect with Suzanne: Website Facebook Twitter

One of the biggest names in the world has built an empire through almost zero ad spend thanks to the new attention economy. No matter how you feel about the Kardashians, small business owners can learn a lot from how these social media masters laid their claim to such a large piece of attention real estate. Today, Suzanne and Melonie dig into why you have to start taking advantage of social media as the easiest, most affordable way to grow your business. They’re joined by a member of their team, Max, who was able to get recognition from major brands by being informed, engaging, and interesting online. Get ready to take notes, because you’ll walk away from this episode with strategies you can implement immediately to start generating attention.   “Forget marketing, forget sales, forget business systems… All of it is being uplifted, suffocated, outshined by the attention economy. ” -Suzanne Evans   In this episode: What we can learn from the Kardashians about leveraging social media Why traditional sales systems and marketing are being upended by social media and the attention economy  What draws people to curated social media feeds, and how you can get a piece of that The four things small business owners can do to create content their audience pays attention to How you can create 100 pieces of digital content every single day with the power of social media How Max the Man got invited to TMZ’s web show by being informed, interesting, and approachable   Connect with Suzanne: Website Facebook Twitter

 Do you feel at times that your self-confidence surpasses your actual ability to do things? Do you have to work really hard to get things done? Do you get the impression that you’re not exceptional at anything? If you answered yes to any of those questions then you have got to hear what Suzanne and Melonie have to say. Today, they chat about how most people wait for the moment when they’re really good at something, and why that waiting is counter-productive. By the end of this episode, you will be inspired to go out there, figure out what you want to do, and not wait for your amazing to show up!   “Nobody cares, work harder.” - Suzanne Evans   In this Episode:   - How not being exceptional at anything is becoming an epidemic   - Everybody is dealing with some form of “impostor” syndrome -- what does that mean for you?   - Why waiting for your extraordinary is counterintuitive   - We live in an instant celebrity culture BUT being famous is not a career   - Why it isn’t always about the destination, but the transportation   Resources:   - The Way You Do Anything Is the Way You Do Everything by Suzanne Evans   - David Chang   - Momofuku   Connect with Suzanne:   - Website   - Facebook   - Twitter   - LinkedIn   - YouTube   - Instagram

The number one challenge for anyone that has a business is overcoming objections. There will always be people who will not agree with you or with your decisions. Today, Suzanne and Melonie take a quick look at how you can weather out people’s objections. Plus, they also talk about how persistence, curiosity, and confrontation factor into your reactions and objections. This is one brief episode you don’t want to miss; go get curious!   “There’s nothing wrong with somebody saying no.”   - Suzanne Evans   In this Episode   - How persistence, curiosity and confrontation affect conversation   - What confrontation actually is   - Why you should always apply the 10-10-10 rule   - Most people talk in subtext   - How success is in the subtext   Connect with Suzanne:   Website  - https://driveninc.com/   Facebook - https://www.facebook.com/TheDrivenInc   Twitter - https://twitter.com/thedriveninc  

Creating great content for your business can be a huge struggle… unless you can have a conversation with yourself! Once you start thinking about content creation as a reaction to anything (and we really do mean anything), you can create tons of great content in a snap. Join Suzanne and Melonie for this eye-opening episode of Serious Business. If you’re paying attention to the right things and noting your reactions and opinions, you’ll have a treasure trove of content in no time.   “You have to be willing to play the game of putting your opinion out there.” - Suzanne Evans   In this Episode How to riff on your own ideas and opinions to create content Relating TV, music, news stories, and other entertainment to your business Why you should be reading or watching the news Suzanne’s method of reading episodically  And much more!   Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

The odds of winning the Powerball are roughly 175 million to one, but that doesn’t stop people from betting every single day. A lot of people believe that winning the jackpot is the key to a fulfilling life. So if you won the prize money, what would you do with all that dough? Today, Suzanne and Melonie share what they would do with the cash. More important, Suzanne wants to know what’s keeping you from doing those things now? Tune in and play the numbers game.   “If you had $30 million in your hand right now, what would you do? And why aren’t you doing that now?” - Suzanne Evans   In this Episode:   - Who is Yolanda Vega?   - What the cash payout would be if you won $100 million in the lottery   - Suzanne and Melanie’s plans if they won the lottery   - What would you do if you won?   - What’s keeping you from doing those things now?   Resources: - Yolanda Vega   - NY1   Connect with Suzanne:   - Website   - Facebook   - Twitter   - LinkedIn   - YouTube   - Instagram

Managing kids, pets or parents with your business is no easy feat. There will always come a time where you will feel guilty of either working a lot or spending too much time with your family. If there’s something else going on in your world besides you, it’s going to have some sort of impact on your business. Today, Suzanne will talk about how you can manage that guilt, let it go, and be a successful entrepreneur.  This one is for the books!     “Chaos and complication are very expensive.” - Suzanne Evans     In this Episode What it’s like to be a parent while running a business The simplification process – what matters and what doesn’t How implementing the 10/10/10 Rule will improve your business See the magic that comes with being an entrepreneur The rewards of simplifying your business     Resources: Simplicity Parenting by Kim John Payne Decisive by the Heath Brothers     Connect with Suzanne: Website Facebook Twitter  LinkedIn YouTube Instagram

Everything is about positioning and how you get attention. Is your business getting enough attention? Are you using the right ways of showing up to get your business? In this episode of Serious Business, Suzanne discusses the ways we show up in the world- especially relating to two of the most visible men in the country: Joe Biden and Donald Trump. The most interesting people get their airtime.  “There is something interesting about not knowing what someone’s going to say next.” -Suzanne Evans   In this episode: - How Donald Trump and Joe Biden get attention - Why theatricality always wins - The power of attention-grabbing statements - Separating politics from the political experience -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc  

How do you stay true to your North Star? Do you even know where it is? In this episode of Serious Business, Suzanne shows listeners how to realize when they’re on the wrong path and exactly how to get back to the right track. The chaos exists to serve you- so sit at the table and envision the prosperity. The world might be crazy, but you don’t have to feel the same way.   “The challenge is opportunity.” -Suzanne Evans   In this episode: - Finding your North Star - Staying calm through the chaos  - The 2020 election cycle - Why recognizing your own voice is so powerful -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

What would you risk for a Frankenstein donut? Buckle your seatbelts, this is a juicy episode of Serious Business that you won’t want to miss. Any quirky customer interaction is a reminder that there’s a human behind every customer service issue. How we deal with those issues is how we live.   “Is it all worth it for a donut?” -Suzanne Evans   In this episode: - What NOT to do in customer service - Why the way you treat people matters - How time separates you from chaos - The REAL definitions of depression and anxiety -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

A business without a refund policy in place… isn’t a real business- it’s a hobby. On this episode of Serious Business, Suzanne and Melonie dive in deep into the importance of contracts and keeping your word. Business owners can’t shy away from putting clauses, refund policies, and best financial practices into place- but so many often do. This is one episode of Serious Business that you won’t want to miss! “There are no refunds for being lazy.” - Suzanne Evans In this Episode Why refund policies are important How to stick to your own policies The right way to work with clients who need more leeway When to untangle yourself from the emotion of financial problems And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Dominique Crenn is one of the leading chefs in America. One of the reasons why is that she understands that if we’re not knee-deep in trouble, it means she isn’t an action taker. The same goes for you! If you’re not in the weeds, you’re not thriving or risking! Don’t miss this motivational breakthrough episode of Serious Business!   “I was built for burning buildings.” -Suzanne Evans   In this episode: - Why planting yourself works - The benefits of being busy - What you can learn from a French chef - How creating your own chaos makes you a drama queen -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

We’ve never been in such a time where we need to speak up more than now. Business owners are leaders. We’re the people who get stuff done. We’re the people who need to share our messages and change the world. In this episode of Serious Business, Suzanne shows you how to stop living in perfection and start living in projection. If you’re ready to do more, see more, and lift yourself up, this is the perfect episode for you. “The more you come out of hiding, the bigger impact you have.” -Suzanne Evans   In this episode: - Why you don’t need permission to be seen - The tribal understanding of being seen - Why you can’t wait for others to step forward why you can’t - The Manners Problem- and why you don’t need to ask permission -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

The dictionary definition of trauma is a disturbing or distressing experience. Each action is informed by these traumas we experience. Everyone comes into the world with a little bit of trauma, but how much does it need to guide the rest of your life? In this episode of Serious Business, Suzanne explores the connection between trauma and business success. You’ll see how you can heal, help, and serve others while navigating your own problems. “There is a void in the world when you don’t show up.” -Suzanne Evans   In this episode: - How trauma informs our lives - Why we “snowflake” our lives - The power of understanding our own painful experiences - The way to heal, help and serve -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Everything is about positioning and how you get attention. Is your business getting enough attention? Are you using the right ways of showing up to get your business? In this episode of Serious Business, Suzanne discusses the ways we show up in the world- especially relating to two of the most visible men in the country: Joe Biden and Donald Trump. The most interesting people get their airtime.  “There is something interesting about not knowing what someone’s going to say next.” -Suzanne Evans   In this episode: - How Donald Trump and Joe Biden get attention - Why theatricality always wins - The power of attention-grabbing statements - Separating politics from the political experience -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

How you leave a situation says everything about how you live. Do you leave things better than you found it? Or maybe you consider everyone else who may be affected by your exit. The way you leave says a lot about your personality and the way you live!  Sometimes, you have to let go of something of a lower nature to get something of a higher nature. The most vivid memory people will have for you is your exit, not your entrance, so make it a good one! Join Suzanne for an eye-opening episode of Serious Business that you won’t want to miss- especially if you’re struggling right now. “When they go low, we go high.” -Michelle Obama   In this episode: - How to leave with purpose and clarity - Why people remember your exit - The right situations to leave - The power of leaving things better than you found them -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Each day is an exercise in forgiveness. Whether it’s from someone bumping into you with their cart at the grocery store or an employee making a mistake at work, we’re constantly forgiving people. It’s part of our journey! Forgiveness is letting go of the hope that the past could be any different. Not being willing to forgive takes mental space, zaps your energy, and leaves you feeling less creative. Today’s episode of Serious Business is all about opening up space to clarity to come in. Join Suzanne for this thought-provoking episode of Serious Business “Let go of the hope that it could have been different.” -Suzanne Evans   In this episode: - The best definition of forgiveness - Suzanne’s 9/11 story - How forgiveness helps us process the truth - The ways that forgiveness gives us real clarity -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Is there any truth left? Using social media for marketing works, but as it becomes more inundated with professional beach photoshoots and perfectly framed lifestyle shots pretending to be candid, your audience is craving more authenticity. In today’s episode, Suzanne and Melonie chat about why it’s so important to use social media to tell your real story instead of manufacturing the same tired content everyone else is using. You’ll hear how you can use social media to showcase your brand without getting caught up with the Insta-Joneses and how you can leverage truthfulness to serve your audience. Stay tuned for a challenge from Suzanne at the end of the show.   “Live your life. If you live a fun, fascinating, honest, caring … life, people will watch and you don’t have to make it all up.” -Suzanne Evans   In this episode: The truth about social media platforms, how we’re using them, and how we’re losing our authenticity Marketing on social media works! Here’s how to leverage it without lying to your audience What we can learn from Seth Godin’s All Marketers are Liars As a business, brand, or influencer, do you have a moral obligation to be honest in your social media posts? How to tap into people’s need for relatability and honesty A challenge from Suzanne to post your real story on social media today   Resources:   All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin     Connect with Suzanne: Website Facebook Twitter

Passion is one thing, but being blindly in love with your business can really hurt you! When you fall in love with your business, you stop asking yourself the important questions on how to improve. After Suzanne was recently told she was “in a cult” after posting a political Facebook status, she started thinking about what that means and what she believes in. The answer? The cult of questioning isn’t really a cult at all. Mastering the art of constantly improving your business and optimizing your business for success is the name of the game. When you constantly question your marketing, your message, and your consistency, you can make it more effective in less time. Listen to this episode of Serious Business for more! “When you spend all your time falling in love with a message, you do a disservice to everyone.” -Suzanne Evans   In this episode: - How the messaging in the DNC and RNC goes beyond politics - Why understanding pain builds the best message - How trust is creating a solution to a problem, not how trustworthy you are - The multiple meanings of “the truth” -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Creating great content for your business can be a huge struggle… unless you can have a conversation with with yourself! Once you start thinking about content creation as a reaction to anything (and we really do mean anything), you can create tons of great content in a snap. Join Suzanne and Melonie for this eye-opening episode of Serious Business. If you’re paying attention to the right things and noting your reactions and opinions, you’ll have a treasure trove of content in no time.   “You have to be willing to play the game of putting your opinion out there.” - Suzanne Evans   In this Episode How to riff on your own ideas and opinions to create content Relating TV, music, news stories, and other entertainment to your business Why you should be reading or watching the news Suzanne’s method of reading episodically  And much more!   Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

One of the biggest names in the world has built an empire through almost zero ad spend thanks to the new attention economy. No matter how you feel about the Kardashians, small business owners can learn a lot from how these social media masters laid their claim to such a large piece of attention real estate. Today, Suzanne and Melonie dig into why you have to start taking advantage of social media as the easiest, most affordable way to grow your business. They’re joined by a member of their team, Max, who was able to get recognition from major brands by being informed, engaging, and interesting online. Get ready to take notes, because you’ll walk away from this episode with strategies you can implement immediately to start generating attention.   “Forget marketing, forget sales, forget business systems… All of it is being uplifted, suffocated, outshined by the attention economy. ” -Suzanne Evans   In this episode: What we can learn from the Kardashians about leveraging social media Why traditional sales systems and marketing are being upended by social media and the attention economy  What draws people to curated social media feeds, and how you can get a piece of that The four things small business owners can do to create content their audience pays attention to How you can create 100 pieces of digital content every single day with the power of social media How Max the Man got invited to TMZ’s web show by being informed, interesting, and approachable   Connect with Suzanne: Website Facebook Twitter  

When life gives you lemons, do you make margaritas? If not, you need to get started- because no matter what level of success you reach, building a business never gets easier. The challenge never stops- it only changes. If you can’t be “all in” in your business, then you can’t be all in in life. Join Suzanne as she lays out the truth of where business “stops” in this episode of Serious Business. “Life is a series of things you don’t want to do and having fun in between.” -Melonie Orr   In this episode: - How to stop being wishy-washy - Why life doesn’t get easier, it gets bigger - Updates on Suzanne’s summer - How goals keep you moving forward -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

The truth will set you free… but it takes a little effort. If you’re not organized enough in your business, you’ll be forced to lie. Don’t get to that statement. Join Suzanne as she shows you how to align yourself with your dreams by aligning yourself with the truth. The way you do anything is the way you do everything… and it all starts with being honest. With yourself. With others. And with your business! This is one episode of Serious Business you don’t want to miss. “Do what you say you were going to do, when you say you were going to do it, exactly how you said you were going to do it.” -Larry Winget   In this episode: - How honestly catches up with you - The things we say that keep us bring being honest - Updates on Suzanne’s summer in Maine - What’s coming this Fall from Driven Inc -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Between client work, getting your message work, setting up sales calls, and everything else we need to do in our businesses, it can be difficult to know what to focus on. But so many business owners are focusing on nurturing things that cannot grow. It’s time to stop watering dead plants and comparing yourself to others. In this episode of Serious Business, Suzanne shows you focus on your strengths and use those to your tactical advantage, you can rise above and thrive.   “Stop watering the plant of approval.” -Suzanne Evans   In this episode: - Getting over past traumas - The way to stop comparing yourself to others - Exhaustion and choosing to get over it - How to stop ruminating on your own bad memories -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Are you spending too much time cleaning your bathroom and not enough time working on your business? Shit happens- but business owners that closely track their hourly activities oftentimes make more money! Most of us know our monetary goals for the year, but don’t know the exact amount of work it will take to achieve it. In this episode of Serious Business, Suzanne shows listeners the value of keeping tabs on your hourly activity in order to zone in on exactly how you’re spending (or maybe even wasting) your time.    “Every single hour counts.” -Suzanne Evans   In this episode: - The money you’re losing from non-revenue generating activities - The way to track each hour - How Suzanne tracks her own time - Generating your own power hour -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Conversations about race in America have come to the forefront of every conversation. And that’s a good thing! With each opinion we share, we push the conversation forward. From our personal lives to our businesses themselves, Americans are learning more about each other’s values with each passing day. Here’s how it helps: any time we share your beliefs, you’re taking a risk- and when we all show ourselves and put our beliefs on the line, it helps us all. In this episode of Serious Business, join Suzanne as she discusses how taking risks and showing off your values benefits your business- and the community at large, too!    “If we don’t name it, then we are part of the problem.” -Suzanne Evans   In this episode: - Why you should be taking risks - The key to marketing during these tough times - The reason Suzanne is comfortable talking to people with different beliefs - The power of tweaking - And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc  

Pros don’t do their own plumbing, they hire a professional. They don’t lie to themselves like some business owners seem to be doing. The “let me implement” lie is the story we tell ourselves when things get out of hand with our business and we don’t know how to get new clients and get more income. But the story is based on lies. Yes, you’re smart. Yes, you're capable, but the truth is, you can’t do everything on your own once you reach a certain point. Join Suzanne as she exposes the lies business owners tell themselves every day!   “No one hits their goals by lying to themselves.” -Suzanne Evans   In this episode: - Why you can’t do everything on your own - How business is like a fixing up a car - The lies you’ve been fed by the self-help industry - Why “tinkerers” never get far -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

Contracts can give even the most steadfast business owners a lot of trouble… but we have the duty to uphold them. Do you read the fine print in your own contracts? This episode of Serious Business is all about those sticky situations where we have to step back, take a deep breath, and say, “F*ck you, pay me” to a client that just won’t pay up. Join Suzanne as she discusses exactly how to deal with these situations and get trouble clients back on track!   “I don’t work for free, and you shouldn’t either.” -Suzanne Evans   In this episode: - Dealing with confrontation around contracts - Why signing a business contract is like buying a house - Why it doesn’t matter how they feel… if they signed a contract - The difference between a contractual obligation and a moral ob - The layers of getting paid -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

So many people wait until it's perfect to start. Wrong move. In the execution, you'll realize exactly how to do whatever your goal is. Ditch the fantasy people are selling you about building a business without doing the hard work. Ideas, fantasies, and dreams are great- but they won't build you a business. Execution is a real b*tch. Suzanne cuts the crap and gives you tough love about the un-sexy side of getting the job done, no matter what.    “If you wait to be right, then you'll never do anything.” -Suzanne Evans   In this episode: - Why execution is the most powerful thing you can do in your business - The one thing it takes to build an empire that none of your gurus or memes are going to tell you - What real execution looks like (and why she's wearing overalls!) - Why you need to ditch the search for joy-filled work and get real about what it takes to run a business - If you want to get ahead, you need to be prepared to do this   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

As the national conversation about white privilege and Black Lives Matters comes to a head, we want to hear from and lift up black voices in our entrepreneurial community. Now is the time to listen. Join Suzanne Evans, Donna McPherson, and Nialah Beraki in a discussion about systemic racism and the Black Lives Matter.  “Now is the time to listen.” - Suzanne Evans   In this Episode:   Black Lives Matter Why people should listen more than they share Donna McPherson’s immigration experience  Nailah Beraki’s mental health expertise And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

As the national conversation about white privilege and Black Lives Matters comes to a head, we want to hear from and lift up black voices in our entrepreneurial community. Now is the time to listen. Join Suzanne Evans and Hasani Pettiford in a discussion about systemic racism and the Black Lives Matter.  “Isolation breeds ignorance.” - Hasani Pettiford   In this Episode:   Black Lives Matter Why interacting with other communities will make you grow How to be “all in” on fighting injustice White privilege and black disenfranchisement And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

How do your show up for business? Whether you’re zenned out or stressed out, you should attack any situation the same way. Being sure of yourself will always win out over wishy-washyness. So where are you only “kind of” showing up? If you’re going to do a business or offer a service, it is imperative that you show up 100%. Every time. Luckily, Suzanne Evans is here to show how, where and when to do it. Join Suzanne on this thoughtful episode of Serious Business   “It’s so much easier to hold your beliefs 100% of the time instead of 98% of the time.” - Suzanne Evans   In this Episode: How to show up 100% of the time Why being “all in” is the answer to anything Why pausing doesn’t work And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Quick- make a decision! You don’t need to waffle or waver because indecision is self-abuse. Here’s how to get out of that vicious cycle: make the decision, then make the decision right. Once you make a decision, you can live a more free, fulfilling, and happier life because you know you’re taking the next step and you know you’re moving forward. Suzanne dives into exactly how it works and how to make these faster decisions on this week’s episode of Serious Business! “Happier people make fast decisions.” - Suzanne Evans   In this Episode:   Why indecision is a form of self-abuse How to make a decision in a world that’s always changing Why the hardest decisions won’t feel good Suzanne’s hardest decision ever And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

When your sales copy is right, it moves people, entertains people, and moves people into your business- seriously! But content creation is a major stumbling block for many entrepreneurs. How can you create 10 pieces of content from nothing? In this episode of Serious Business, Suzanne goes into detail about how to make incredible copy that converts into movement in your business. Keep an ear out for Adrien Evan’s first appearance on the show, too! This is an episode of Serious Business you won’t want to miss! “Your copy has to come from your experiences.” - Suzanne Evans   In this Episode:  What kinds of copy converts Content creation made simple Why copy should come from personal experiences The power of a secret menu And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Everyone has a story- what’s yours? When you put yourself in the mindset of your inner child, you’ll find your earliest money memory. Herein lies your money story- the philosophy of how you think about money. Our money story also reveals how we do business! In this episode of Serious Business, Suzanne dives into how our money stories change us and how to rewrite our story and work from our business brain rather than our money story. This is one eye-opening episode of Serious Business that you won't want to miss. “Your money story keeps you scared and frustrated.” - Suzanne Evans   In this Episode:   Why your money brain propels you into the past What business opportunities you could be missing  What your past says about your present Suzanne’s own money story  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Waiting, waiting, waiting. Since the Covid-19 pandemic has begun, so many entrepreneurs have been waiting for things to be concrete in their business to move forward. But you can’t stay up waiting in the middle of the night waiting for things to happen. You have to take action. In many ways, who you are in the middle of the night is who you are in the middle of the day. In this episode of Serious Business, Suzanne shares a story of a client who contacted her in the middle of the night and revealed everything that Suzanne needed to help her. This is a mindset-heavy episode of Serious Business that you won’t want to miss!   “The amount you invest in yourself is the amount you believe in yourself.” - Suzanne Evans   In this Episode:  Why believing in yourself moves you forward Why oho you are in the middle of the night matters Decreasing anxiety and worry Suzanne’s “middle of the night” story And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Are you living in uncertainty? Do you wait until you’re right or you know all the answers before you take action? This episode of Serious Business is for you! Suzanne dives into a deep discussion on why you don’t need to know everything before you take action. Suffering is optional, and once you stop living in uncertainty, you suffer far less. First, you make the decision, and then you make the decision right. This episode of Serious Business is a goldmine of great advice to move you forward. “You will never know if you’re making a good decision until you make the decision.” - Suzanne Evans   In this Episode:   Why fear keeps you from being rich The one thing you need to move forward Why the right answer ALWAYS comes from wrong decisions Suzanne’s secret, avocado toast recipe And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Here’s the truth: resilient people win every time. And the more hardships we face make our hands more callused and make us more ready to win. But through the struggle and hardship of the COVID-19 pandemic, you are becoming stronger. Join Suzanne Evans as she explains how you are becoming a weapon of hope and resilience against fear. This time might be your “walked 10 miles each way in a snowstorm” story, but here’s the good news: you’re in control of how to handle a crisis.  In this inspiring episode of Serious Business, you’ll get the keys to becoming even stronger during tough times.   “When you get clear about who you are, everything changes.” - Suzanne Evans   In this Episode:   How you are becoming a weapon during tough times Why building a “business callus” is so important The survival rate of persistence is higher than you think Why what you do today makes you more resilient tomorrow And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Is your victimhood holding you back? As the COVID-19 pandemic progresses, moods are shifting and victim energy is rising. As people deal with the health crisis, the economic implications, and shelter in place orders, you need to know how to meet people where they are when they are afraid or frustrated. When the victim in you shows up, you must also know how to knock it over and become a warrior and rise up to yourself. This is one inspiring episode of Serious Business that you won’t want to miss!   “If I allow the victim in you to destroy the warrior in me, we both lose.” - Suzanne Evans   In this Episode: How to destroy the victim mentality Why the warriors will win during this time The power of meeting people where they are The ways you need to be taking care of yourself  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc