The Tailwind Audio Experience

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A collection of short form audio updates weekly (The Tailwind Digital Minute) and longer episodic podcasts (The Tailwind Twenty) from the minds at Tailwind in Tempe, AZ. Get the latest updates in digital marketing trends, technologies and more.

Staff at Tailwind

  • Mar 9, 2020 LATEST EPISODE
  • infrequent NEW EPISODES
  • 4m AVG DURATION
  • 45 EPISODES


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Latest episodes from The Tailwind Audio Experience

What Matters Most To Consumers Looking At Reviews

Play Episode Listen Later Mar 9, 2020 5:17


On this week's edition of the Tailwind Digital Minute, we look into two big reports focused on how users perceive fake or forced product reviews.

Mobile App Advertisers Barred From Facebook Device Data

Play Episode Listen Later Mar 1, 2020 4:20


In this week's edition of our short marketing podcast, we look at limitations to Facebook's mobile app data, a big acquisition by Salesforce & more.

Is Twitter Adding Stories? | Bing's New Webmaster Tools

Play Episode Listen Later Feb 23, 2020 5:26


In this week's episode of our short marketing news podcast, we look into Twitter's acquisition of "Stories" tech, Bing's new SEO tools and more!

Shopify's Q4 Performance And Microsoft's Bing Pushback

Play Episode Listen Later Feb 16, 2020 5:01


Shopify has revealed some stellar Q4 revenue numbers in part to their marketing offerings while Microsoft is facing backlash to a search extension.

Google's Experiencing Highs And Lows

Play Episode Listen Later Feb 9, 2020 4:49


Google is riding high on their successes and status as the biggest advertising platform in the world but that also brings anti-trust investigations.

Featured Snippets Are No Longer On First Page Rankings?

Play Episode Listen Later Jan 26, 2020 5:22


In This Episode We Look At The Change To Google Search Rankings And Featured Snippets, Monetizing Consumer Data And Offline Tracking With Pinterest.

Google's Cookies Crumble | Walmart Search Ads

Play Episode Listen Later Jan 20, 2020 5:01


On this week's flash briefing we go over the upcoming removal of third party cookies from Google Chrome and Walmart's new sponsored ad opportunities.

New Social Ad Updates | Spotify Podcast Ad Placements

Play Episode Listen Later Jan 12, 2020 5:07


We're kicking off the New Year in style with a relaunch of our weekly marketing Flash Briefing. Catch up on social media ads and Spotify's podcasts!

An Update On Google's Local Search Rankings

Play Episode Listen Later Dec 3, 2019 3:07


It's a quick little update episode this week as we look in to Google's dominance of local and map search rankings.

Google Ads Reporting Errors | Facebook Brand Safety

Play Episode Listen Later Nov 24, 2019 4:50


Welcome our newest media analyst to the flash briefing as we look into Google Ads reporting issues, Facebook's brand security tools and more!

Has TV Ad Spending Peaked? | LinkedIn Data Validation

Play Episode Listen Later Nov 18, 2019 4:55


The reign of TV advertising may be coming to an end while marketing on Digital platforms, like LinkedIn, is updating and growing every day,

Restaurant Ads In Uber Eats? | Nielsen Splits Up Business

Play Episode Listen Later Nov 10, 2019 4:27


Learn more about some of the new advertising updates on the horizon for Uber Eats and Nielsen in this week's edition of our marketing flash briefing.

Facebook Message Icebreakers | Google Purchases Fitbit

Play Episode Listen Later Nov 4, 2019 4:17


Get a speedy update on last week's hottest digital marketing stories from Facebook's new icebreaker features to Google's acquisition of Fitbit.

Featured Snippets Unfair To Mobile? | Text Ad Lead Forms

Play Episode Listen Later Oct 27, 2019 5:07


Listen in as we look into reports that featured snippets are less likely to appear on mobile, the new lead forms for Google text ads, and more marketing news!

Facebook Search Ads | Google Affinity Audiences

Play Episode Listen Later Oct 21, 2019 5:36


It's a longer episode this week as we break down Facebook's returning search ads, Snapchat's new dynamic ad beta, and Google's new search ad audiences!

Twitter Apologizes For Privacy Issues | Automated SEO Tasks

Play Episode Listen Later Oct 14, 2019 4:36


Dig deeper into marketing news with us as we look into Twitter privacy violations, automated SEO offerings and Google Shopping Network Partner decreases.

A Merger Creates A Marketing Titan | Privacy Compliance

Play Episode Listen Later Oct 7, 2019 4:16


Taboola and Outbrain are combing forces to create a massive marketing juggernaut, GDPR compliance is benefitting companies and we're digging in to both.

In-Stream Ad Insights | Google's French Publisher Feud

Play Episode Listen Later Sep 30, 2019 4:23


Google won't be paying french publishers copyright fees AND Instagram's in-stream video ads are outperforming story ads? Let's find out what's going on!

Is Amazon Manipulating Search? | Facebook Pixel Issues

Play Episode Listen Later Sep 23, 2019 4:06


In this marketing flash briefing we look into allegations against Amazon, the results of Facebook Pixel issues and Google's new breadcrumb report.

Customer Journey Analytics And A New Local SEO Tool

Play Episode Listen Later Sep 16, 2019 4:05


In this flash briefing, hear more about Adobe customer journey analytics, local Google algorithm tools for SEOs and a new way to grow audiences in Facebook.

Tailwind's Digital Minute - Episode 25 - September 9th, 2019

Play Episode Listen Later Sep 9, 2019 3:30


Facebook is introducing a new automated lead generation tool to messenger, there's a new audio advertising marketplace on the horizon and Google is letting you swipe left and right on movies you like! We break it all down here in this week's edition of the Digital Minute.

Tailwind's Digital Minute - Episode 24 - August 26th, 2019

Play Episode Listen Later Aug 26, 2019 3:40


Twitter launched new video ads last week while Google was working to improve their ad delivery platform and industry privacy guidelines as a whole.

Tailwind's Digital Minute - Episode 23 - August 19th, 2019

Play Episode Listen Later Aug 19, 2019 4:11


LinkedIn's launched a new Audience Engagement Insights tool while Zero-Click searches and the Customer Data Platform industry continue to expand quickly!

Tailwind's Digital Minute - Episode 22 - August 12th, 2019

Play Episode Listen Later Aug 12, 2019 3:48


This week, Alex Kulpinski and Ryan Gudmundson sit down to discuss Microsoft's PromoteIQ acquisition and Google showing playable podcasts in results.

Tailwind's Digital Minute - Episode 21 - August 5, 2019

Play Episode Listen Later Aug 5, 2019 4:23


This week, Kai Ciancio and David Ericson sit down to discuss Spotify ad targeting tools, Google My Business search performance and more.

Tailwind's Digital Minute - Episode 20 - July 29, 2019

Play Episode Listen Later Jul 29, 2019 3:37


This week, Tailwind's David Ericson and Mackenzie Nance discuss the growth of Pinterest's ad platform, Facebook's profits and the newest Google Display tool.

Tailwind's Digital Minute - Episode 19 - July 22, 2019

Play Episode Listen Later Jul 22, 2019 4:30


This week, Alex Kulpinski and Andrew Karlovsky discuss new updates to Facebook's ad aspect ratios, Google Parallel Tracking and Amazon Prime Day.

Tailwind's Digital Minute - Episode 18 - July 15, 2019

Play Episode Listen Later Jul 15, 2019 4:24


This week, Kai Ciancio and Priscilla Plazola discuss two newly launched marketing services and reflect on Facebook's user transparency updates.

Tailwind's Digital Minute - Episode 17 - July 8, 2019

Play Episode Listen Later Jul 8, 2019 3:56


Bri Larkin and David Ericson discuss the separation of Watson Marketing from IBM and the return of Facebook reach estimates for custom audiences.

Tailwind's Digital Minute - Episode 16 - July 1, 2019

Play Episode Listen Later Jul 1, 2019 4:21


Bri Larkin and David Ericson discuss updates in advertising on Instagram and Twitter as well as the recently popular concerns with malvertising.

Tailwind's Digital Minute - Episode 15 - June 24, 2019

Play Episode Listen Later Jun 24, 2019 3:48


David Ericson hosts this week covering Google Display and Video 360 Updates, and a new Digital Safety group from Procter & Gamble and Unilever.

Tailwind's Digital Minute - Episode 14 - June 17, 2019

Play Episode Listen Later Jun 17, 2019 3:50


David Ericson hosts this weeks briefing focused on Facebook's new market research app, as well as Verizon Media's new DSP tool that marketers can utilize.

Tailwind's Digital Minute - Episode 13 - June 10, 2019

Play Episode Listen Later Jun 10, 2019 3:50


This week David Ericson covers updates to Google's search algorithm as well as some anti-trust happenings in the world of Facebook, Google, Apple, and Amazon.

Tailwind's Digital Minute - Episode 12 - June 3, 2019

Play Episode Listen Later Jun 3, 2019 4:09


Tailwind's David Ericson delivers this week's flash briefing. This week we cover Google letting enterprise users escape Chrome's ad-blocking restrictions, as well as a new Foursquare acquisition from Snap. Remember Foursquare?

Tailwind's Digital Minute - Episode 11 - May 28, 2019

Play Episode Listen Later May 28, 2019 4:16


Facebook removes 2.2 billion accounts, Instagram sees slight upticks in user activity, and Google launches an update to their mobile SERPs.

Tailwind's Digital Minute - Episode 10 - May 13, 2019

Play Episode Listen Later May 15, 2019 4:48


Google IO 2019, Chatbots and Podcasts in Search.. oh and a noisy bird.

Tailwind's Digital Minute - Episode 9 - May 6, 2019

Play Episode Listen Later May 6, 2019 4:40


This week, Instagram announces shoppable CTAs for influencers, Facebook F8 developer conference, and podcast ad spending on the rise.

Tailwind's Digital Minute - Episode 8 - April 28, 2019

Play Episode Listen Later Apr 28, 2019 4:29


Is Instagram testing a removal of Like counts? In-store cameras poised to guess your sex, age, and mood, and Slack considers an IPO.

Tailwind's Digital Minute - Episode 7 - April 21, 2019

Play Episode Listen Later Apr 22, 2019 3:08


The Facebook Portal goes on sale for 50% off, Zoom and Pinterest IPO, and do ads make sense for Netflix?

Tailwind's Digital Minute - Episode 6 - April 14, 2019

Play Episode Listen Later Apr 15, 2019 4:06


Some food delivery robots get their shot at Northern Arizona University, while Alexa sees some of the first HIPAA compliant skills come to fruition.

Tailwind's Digital Minute - Episode 5 - April 7, 2019

Play Episode Listen Later Apr 7, 2019 3:17


Bing globally launches Action Extensions while Walmart and Google Home Assistant devices being to play nice.

Tailwind's Digital Minute - Episode 4 - March 31, 2019

Play Episode Listen Later Apr 1, 2019 4:17


This week, Alex gives his insights on Facebook's new shift in reported ad metrics, and we dive into the study showing "drunk shopping" to be a $48 billion dollar industry.

Tailwind's Digital Minute - Episode 3 - March 24, 2019

Play Episode Listen Later Mar 25, 2019 3:15


Google announces Stadia, and LinkedIn is finally catching up with lookalike audience targeting.

Tailwind's Digital Minute - Episode 2 - March 17, 2019

Play Episode Listen Later Mar 20, 2019 4:06


This week we cover a new Google Ad format for Google Images as well as our thoughts on agencies adopting AI and machine learning into their spectrum of offerings.

Tailwind's Digital Minute - Episode 1 - March 3, 2019

Play Episode Listen Later Mar 5, 2019 3:21


Come check out our new short-form podcast pulled directly from the Tailwind Flash Briefing available on your Amazon Echo enabled device. This week we cover the discontinuation of the Amazon Dash buttons, Google's decision to remove the average position metric in Google Ads, and Instagram's new Local Business pages.

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