Podcasts about Outbrain

Eric and Ari catch up with Teads CEO David Kostman to discuss the company's merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today's media landscape. They also break down what stood out at Possible, the latest in Google's antitrust case, Apple's courtroom loss to Epic, and growing questions around PMAX and CTV strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what's being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it's poised to reshape the future of performance marketing across video, CTV, and beyond. From unlocking full-funnel capabilities … Continue reading "Omnichannel Unlocked: How Teads and Outbrain Are Reshaping the Open Web, Featuring Justin Taylor"

“Teads is the walled garden of the open internet”: In this episode, Verena Gründel speaks with David Kostman, Chairman and CEO of Teads, about the billion-dollar merger of Teads and Outbrain. They discuss the company's bold growth strategy, its shift toward full-funnel advertising and “Brandformance”, and how Teads aims to close the ad spend gap of the open internet with premium quality and measurable outcomes. David shares insights into the future vision of Teads: performance-driven CTV and Retail Media will play a big role. So don't miss this episode of the DMEXCO Podcast!And don't forget: DMEXCO will take place in Cologne on September 17 and 18, 2025. Stay up to date until then with Verena's newsletter, DMEXCO Digital Digest – the most important news from the world of digital marketing in Germany and internationally, delivered straight to your inbox.https://go.dmexco.com/digital-digest-current-edition

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal 

“Native Ads: Der Schlüssel zur Diversifizierung Deines Traffics im Q4” In diesem Webinar erhalten Teilnehmer:innen einen umfassenden Überblick über Native Ads und erfahren, wie sie ihre Marketing-Strategie durch die Integration von Taboola und Outbrain Ads optimieren können. Unternehmen, die bereits in Meta und Google Ads investieren, lernen, wie sie ihre Reichweite gezielt erweitern und den Traffic diversifizieren können. Marcel Sattler, ein führender Experte mit über 10 Jahren Erfahrung und einem Adspend von mehreren hundert Millionen Euro, teilt Best Practices, wertvolle Case Studies und konkrete Handlungsempfehlungen. Dieses Webinar ist besonders relevant für Unternehmen, die vor dem wichtigen vierten Quartal entscheiden möchten, ob Native Ads ein strategischer Hebel für ihr Wachstum sein könnten. Das wirst Du nach dem Webinar gelernt haben: - Verständnis von Native Ads: Die Teilnehmer:innen erhalten einen klaren Überblick über Native Advertising und lernen die Unterschiede zu anderen Werbeformaten kennen. - Best Practices für Taboola und Outbrain: Es werden bewährte Strategien und Techniken vorgestellt, um erfolgreiche Kampagnen auf den Plattformen Taboola und Outbrain durchzuführen. - Case Studies aus der Praxis: Anhand konkreter Fallbeispiele sehen die Teilnehmer:innen, wie andere Unternehmen Native Ads effektiv eingesetzt haben, um ihre Ziele zu erreichen. - Entscheidungsgrundlagen für das vierte Quartal: Die Teilnehmer:innen werden in der Lage sein, fundierte Entscheidungen darüber zu treffen, ob Native Ads in ihrer Marketingstrategie für das bevorstehende vierte Quartal eine Rolle spielen sollten.

AdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial spirit and ability to innovate in an often very competitive space.Thanks to LiveIntent and AdQuick for sponsoring this episode.

Mercado Livre se torna a empresa mais valiosa da América Latina GeoBehavior Insights: Conheça o comportamento do seu consumidor  Big Techs falham em convencer Wall Street sobre aposta em IA Meta se destaca entre gigantes da tecnologia com balanço acima do esperado BC divulga regras que viabilizam pagamento com Pix por aproximação  OpenAI quer lançar marca d'água invisível para textos gerados por IA  Google Ads é atingido por falha de relatórios, expondo dados de concorrentes  Wellhub alcança 3 milhões de usuários e expande rede de parceiros  Fashiontech Doris quer ofertar ecossistema completo para consumo de moda  Outbrain compra Teads por US$ 1 bilhão, criando gigante dos anúncios nativos  Um novo aplicativo iOS chamado Wayther quer ajudar você a planejar melhor suas viagens de carro Fundo de Bill Gates capta US$ 839 milhões para investir em climatechs  Neuralink implanta chip cerebral em segundo paciente  IDGeo levanta seed de R$ 5 milhões com CVC do Banco do Brasil  Groq, startup de chips de IA, levanta US$ 640 milhões para desafiar a Nvidia E resumo das principais notícias de tecnologia e inovação aplicadas aos negócios. Acesse as notícias: https://morse-news.com/ ——————- Assine gratuitamente nossos conteúdos: http://www.morse.news/audio ——————- Para recomendação de pauta, críticas, sugestões e parcerias: contato@morse.news ——————- Oferecimento O Morse Audio News de hoje é oferecido por digitaliza.ai. Acesse www.digitaliza.ai o marketplace de soluções para digitalizar negócios.See omnystudio.com/listener for privacy information.

Mercado Livre se torna a empresa mais valiosa da América Latina GeoBehavior Insights: Conheça o comportamento do seu consumidor  Big Techs falham em convencer Wall Street sobre aposta em IA Meta se destaca entre gigantes da tecnologia com balanço acima do esperado BC divulga regras que viabilizam pagamento com Pix por aproximação  OpenAI quer lançar marca d'água invisível para textos gerados por IA  Google Ads é atingido por falha de relatórios, expondo dados de concorrentes  Wellhub alcança 3 milhões de usuários e expande rede de parceiros  Fashiontech Doris quer ofertar ecossistema completo para consumo de moda  Outbrain compra Teads por US$ 1 bilhão, criando gigante dos anúncios nativos  Um novo aplicativo iOS chamado Wayther quer ajudar você a planejar melhor suas viagens de carro Fundo de Bill Gates capta US$ 839 milhões para investir em climatechs  Neuralink implanta chip cerebral em segundo paciente  IDGeo levanta seed de R$ 5 milhões com CVC do Banco do Brasil  Groq, startup de chips de IA, levanta US$ 640 milhões para desafiar a Nvidia E resumo das principais notícias de tecnologia e inovação aplicadas aos negócios. Acesse as notícias: https://morse-news.com/ ——————- Assine gratuitamente nossos conteúdos: http://www.morse.news/audio ——————- Para recomendação de pauta, críticas, sugestões e parcerias: contato@morse.news ——————- Oferecimento O Morse Audio News de hoje é oferecido por digitaliza.ai. Acesse www.digitaliza.ai o marketplace de soluções para digitalizar negócios.See omnystudio.com/listener for privacy information.

On today's MadTech Daily: Outbrain Confirms Teads Purchase; Bending Spoons Acquires WeTransfer; Perplexity to Share Ad Revenue With Signed-Up Publishers 

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.The pair discuss Google's reversal on cookie deprecation, plus coverage around the latest earnings from Alphabet, Spotify, Netflix and others, as well as an odd match for Teads and Outbrain.Highlights00:21: Google's U-turn on cookie deprecation6:46: Alphabet earnings 8:23: Netflix earnings 11:22: Spotify earnings14:30: Warner Bros Discovery considers split16:45: Teads and Outbrain's potential merger15:45: News round-up: Publicis Groupe's stronger-than-expected Q2 earnings; Vivendi's plans to list its business on separate stock exchanges; Ofcom fines TikTok; City AM agrees content-sharing deal with Reach; UK Q1 adspend according to AA/Warc

This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news publishers. Emphasizing the value of trusted journalism, they explore the importance of advanced audience targeting and AI in creating brand-safe environments. The conversation highlights the need for new strategies and better communication to showcase the value of news audiences to advertisers.Skip to topic:00:00 Introduction01:43 Panel Introduction and Discussion Overview02:07 Ad Challenges in the News Business06:31 Impact of Keyword Block Lists08:19 Brand Suitability and Safety23:23 Performance Marketing Trends

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

How can legal leaders thrive while navigating major M&A and capital market transactions? How do you expand the GC or CLO title and take on broader executive roles? And how do you leverage your experience into a board seat?Nithya Das, Chief Legal and Chief Administrative Officer at Diligent, has taken on each of these challenges and used the lessons she gained from them to advance her career exactly where she wants it to go. Formerly the chief legal and people officer of the so-called “AppNexus mafia” during the startup's historic sale to AT&T, Nithya has led counsel, operations, and more in the ad tech, food tech, and reg tech spaces. She also brings her expertise to her seat on the board of directors at Outbrain.Hear Nithya as she shares tips about leading in-house counsel through IPO and acquisitions, serving on a board of directors, dealing with personal tragedy during career triumphs, the importance of transparency for establishing trust and loyalty with your team, and more.Diligent is the leading GRC SaaS company, empowering more than 1 million users and 700,000 board members and leaders to make better decisions, faster. The Diligent One Platform helps organizations connect their entire GRC practice — including governance, risk, compliance, audit and ESG — to bring clarity to complex risk, stay ahead of regulatory changes and deliver impactful insights, in one consolidated view.Diligent will be at CLOC global institute next month! Be sure to catch their speaking session 'Elevating Entity Management' on the 7th and stop by booth 104 to discuss the ways Diligent can help streamline and automate your entity management at scale.Read detailed summary: https://www.spotdraft.com/podcast/episode-37Annual Compensation Report: https://salary-report.spotdraft.com/Topics:Introduction: 0:00Planting the seeds of your legal career: 3:36Moving into your first in-house role at AppNexus: 4:47Running the IPO and acquisition process as GC at AppNexus: 8:29Choosing to move on from AT&T after acquisition: 10:43Taking time off before joining Olo as COO and CLO: 16:02Running operations at Olo: 20:12Offering practical advice to lawyers trying to take on business roles: 25:10Working with private equity versus working in a public company: 27:47Leading legal at Diligent: 29:58Finding your way onto the board at Outbrain: 31:53What you wish you had known as a young lawyer: 35:52Connect with us:Nithya Das - https://www.linkedin.com/in/nithyadas/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

Join us on The Rough Draft as we chat with Brandon Carter, a seasoned brand strategist and copywriter with over 12 years of industry experience. Brandon's expertise lies in crafting strategic narratives for VC-backed startups and publicly traded tech companies, helping them define their brand meaning and connect with audiences across various media platforms. Together, we delve into the essence of "brand," exploring its rising significance in today's business landscape, what it means to be a “Creator Brand,” and his go-to productivity hacks. Brandon's invaluable insights illuminate the path to navigating organizational chaos, bringing clarity and cohesion to the intricate fabric of brand identity.Guest BioBrandon Carter is a strategist and copywriter with over a decade of experience shaping the narratives of both tech behemoths and beloved childhood brands. Beginning his career in business development for iconic names like Peanuts and Sesame Street, Brandon later transitioned into the tech world, where he made his mark as an early employee and marketer at Outbrain, pioneering content marketing workshops for Fortune 500 giants such as L'Oreal and Bank of America. His journey continued as he took on leadership roles at Codeword, spearheading content programs for leading platforms like Snapchat and Waze. Based in Brooklyn with roots in Maine, Brandon's passion for both his work and personal pursuits shines through, whether he's crafting brand strategies or immersing himself in creative endeavors and tennis matches.Additional Resourcesbrandoncarter.coLinkedIn: Brandon CarterInstagram: brandedcarterTwitter: brandedcarterperplexity.aiRate & SubscribeBe sure to subscribe to Rev's YouTube Channel in order to stay up to date with the latest episodes and to watch our video production of The Rough Draft.Follow Rev & The Rough Draft on Instagram, LinkedIn, & XRough Draft is produced by Rev, and releases a new episode every two weeks on Thursday. Subscribe now to stay up to date with the newest episodes, and be sure to check out rev.com/podcast for more content.

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget. She also discusses her passion for product marketing and how her experience in both large enterprises and start-ups has influenced her career.   About Outbrain Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.   About Sara Sara, who is the Global Head of Product Marketing Outbrain, is a digital media specialist with experience designing and leading strategic initiatives in startups and large organizations. She has a track record helping organizations solve issues, create value, maximize growth and improve business performance with a highly analytical approach.   Time Stamps [00:46.1] – Sara discusses her career journey in marketing. [03:47.7] – Sara talks about Outbrain, what it is and its capabilities. [06:48.8] – Sara discusses challenges in the advertising industry. [13:19.2] – Sara shares how Microsoft successfully used Outbrain to support a campaign. [17:52.4] – Is LinkedIn a good use of B2B advertising budget? Sara shares her opinions. [26:11.9] – Sara's contact details.   Quotes “Approach marketing with an open mind, it's important to be curious and to be open to learning things before committing on a specific path.” Sara Madison, Global Head of Product Marketing at Outbrain.   Follow Sara: Sara Madison on LinkedIn: https://www.linkedin.com/in/sara-madison-21028434/ Outbrain website: https://www.outbrain.com/ Outbrain on LinkedIn: https://www.linkedin.com/company/outbrain/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

This week on The Exit: Eric Marcoullier went through college wanting to be a DJ, but when he bought a copy of Wired magazine, a lightbulb went off for Eric, he knew that the internet was where he would make his money. Eric moved into online publishing and was part of the team to launch IGN, a video game and entertainment website which was where he was involved in his first big exit. They took the company public and then sold it for $650M to Rupert Murdoch's News Corp. From there, Eric went on to co-found MyBlogLog, a social network for the blogger community that was based in part on interactions facilitated by a popular web widget that members would install on their blog. After just two years, MyBlogLog was acquired by Yahoo for $10M. Discover what Eric has learnt from two big exits, and how he's helping other founders achieve their dream exits. Since dropping out of college in 1995, Eric Marcoullier has co-founded a number of companies. Some were successful, some not so much. They include IGN (IPO), MyBlogLog (acquired by Yahoo!), Gnip (acquired by Twitter) and OneTrueFan (acquired by BigDoor). Over the years, Eric has invested in and advised many early-stage startups, both through a software development shop he co-owned and mentoring at Techstars, beginning with the very first program in 2007. Those startups include CitizenNet (acquired by Condé Nast), Foodzie (acquired by Joyus), Intense Debate (acquired by Automattic), Pana (acquired by Coupa), Zemanta (acquired by Outbrain) and Zynga (IPO). Currently, Eric is coaching first- and second-time startup founders who haven't yet established product or market fit. Coaching Site - www.marcoullier.com Coaching Blog - www.ObviousStartupAdvice.com Monthly CEO Dinner - www.ThunderviewCEODinners.com Flippa's First Access: https://flippa.com/exit For a Free Flippa Business Valuation: https://flippa.com/the-exit-podcast/valuation?buy_sell=exitpodcast -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Native Advertising ist Werbung, die nicht wie Werbung aussieht. Die meisten Marketing-Profis haben bereits von Native Ads gehört, aber den Channel nie wirklich profitabel skaliert. Hast Du Dein Glück auch schon mit Taboola oder Outbrain versucht? Native Ads funktionieren – wenn Du es richtig machst. In dem Webinar mit Marcel Sattler, dem führenden Native-Advertising-Experten, erfährst Du, unter welchen Voraussetzungen Native Ads funktionieren, wie ein Funnel aussieht und welches Skalierungspotenzial hinter Taboola und Outbrain steht. Erfahre außerdem wertvolle Insights aus Kampagnen mit über 50.000 Euro Tagesbudget. Folgendes hast Du nach dem Webinar gelernt: Was sind Native Ads und wie gelingt ein profitabler Start. Für welche Brands und Produkte sind Native Ads geeignet? Wertvolle Insights aus Kampagnen mit über 50.000 Euro Tagesbudget.

The world “hates ads”, reckons Avid Collective boss Luke Spano. But high dwell times and engagement rates suggest they like native content. Marketers know this, but native content has been fragmented and highly manual, akin to insertion orders pre-programmatic. With little standardisation and patchy reporting metrics it couldn't scale. While the likes of Taboola and Outbrain have hooked major publishers, they have “dirtied” native content's reputation, per Spano. He suggests they are largely just repurposed ads. Avid Collective is bidding to fix all that. Locally, the firm has landed deals with the likes of Destination Gold Coast and ANZ-owned Cashrewards working with publishers from The Guardian and The Daily Mail through to Urban List and The Betoota Advocate as part of a 140-strong publisher network and platform that Spano claims reaches 18 million Australians, from students to boomers. It's moving the needle for brands, says Spano, because those publishers along with Avid's strategists create bespoke content they know will land with their audiences, not filler. Digital Publishers Alliance chair Tim Duggan spent years explaining native to marketers after founding Junkee. Avid's platform would have cut dead time. But some of the 55 publishers in his alliance are piling in – eyeing major upside from native content over the next decade as marketers seek cost-efficient growth and greater media diversity as part of ESG mandates. Agencies are buying-in, per Spano, driving 70 per cent of spend on the platform. He's aiming for 80-90 per cent by next year. After that Avid Collective aims to go global.See omnystudio.com/listener for privacy information.

Welcome to an audio-led edition of Unmade.In today's edition of the Unmakers, Unmade's Tim Burrowes talks to Luke Spano, founder of Avid Collective, about his attempts to take the pain out of briefing native campaigns.Avid Collective, founded in 2017, has evolved from an unremarkable publisher to trying to solve a bigger publishing problem - how brands can brief out native campaigns at scale.Avid is carving out a place within the long tail of native content with the aim of making it easier for media agencies and brands to work with smaller publishers like Pedestrian Group, Urban List, Junkee, Forbes Australia, Daily Mail Australia, The Guardian, Frankie, and Forbes Australia. It works with brands and agencies including New Zealand Tourism, Westpac, OMD, Lion, Unilever and Mindshare, and has access to over 140 publishers.Avid's platform and staff sit between brands and publishers, pushing out briefs and helping manage the responses and campaign delivery.“We use the moniker brief once, personalise everywhere,” Spano says of Avid's approach. ‘You're only doing one set of briefing that's going into the platform, but then that will be distributed out to the publishers. It's still the publishers and individual content creators that are creating the content.”The promise of native advertising has been somewhat tarnished by the low quality output driven by the likes of Taboola and Outbrain.Spano acknowledges: “They've definitely given the word native a bit of a dirty name and tarnished it a little bit because a lot of the content that gets distributed through there is quite low quality.”Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Where should we draw the line between people and business in the world of B2B marketing? And does such a line exist at all? Join us for 10 minutes of sips & tips with Paul Knegten, CMO at Outbrain.  

Ospiti della puntata: Stefano Mainetti di Webscience, Giorgio Ferrero di MyBank, Luca Corti di Mastercard, Antonello Pro di Worldline e Sebastiano Cappa di Outbrain

Today we're talking to Outbrain co-CEO Yaron Galai. Recording in November in New York, his comments feel so on point with this weeks' news of deep-fake Pope Francis, and Levi's 'diverse' AI models (and we don't mean data modelling)! Should AI pictures be marked as fake? Can advertisers be an agent for equality?

On this episode of the Career Talk Podcast Series, Debbie Beal, Director for the Center of Success, sits down with Mr. Steve Kuron, the Head of Sales Mid-Market at Outbrain. He shares what qualifications he is looking for when hiring. Music Credit: acoustic chords mood E 120 BPM from SoundSnap.com

One of the amazing things that technology enables us to do is personalize services and developments. Yaron Galai, Co-founder and Co-CEO of Outbrain, is undoubtedly a pioneer in the way he has introduced this concept into the world of online content. In an inspiring conversation with Dr. Tal Patalon, head of KSM and the host of "A Matter Of Life And Death" podcast, he talks about his drive for innovation, the positive side of technology, and the personal drama that shaped his outlook on life. Production: Raz Hason, KeyPod Studio

Startup Müsli: Kako lahko ChatGPT dvigne vašo produktivnost? V pogovoru so sodelovali Blaž Škrlj iz podjetja Outbrain, Mladen Borovič iz FERI UM, Aleksej Miloševič iz Databoxa in Miha Pavlinek iz Databoxa.

I had a conversation with Krystal Olivieri, global chief innovation officer at GroupM, about whether advertisers would conveniently forget all those promises they made during flush times to support local news. The takeaway: Advertisers will cut here and there, and that's outside of the control of publishers, but news publishers can help themselves by having better ways of showing the value they're creating for advertisers. Check out the full conversation on this week's episode of The Rebooting Show, followed by a discussion of the year ahead with Outbrain co-CEO David Kostman. Thanks again to Oubrain for the support. Appreciate it.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Can Ads be GDPR Compliant?, published by jefftk on January 8, 2023 on LessWrong. I think the online ads ecosystem is most likely illegal in Europe, and as more decisions come out it will become clear that it can't be reworked to be within the bounds of the GDPR. This is a strong claim, but before I get into backing it up here's some background on me: I'm not a lawyer or an expert in privacy regulation; this is something I follow because I'm interested in it. I worked in ads until, but I'm speaking only for myself. I don't expect to go back into the industry. June 2022 So, how are sites not compliant? When you visit a site in Europe, or an international site as a European, you'll typically see a prompt like this: In this screenshot El País is asking for permission to use cookies and use your data to personalize ads. Why are they asking you? A combination of two regulations: The ePrivacy Directive (2002) which requires the site to get your consent before using cookies or other storage on your device unless they're strictly necessary to provide a service you requested. The GDPR (2016) which tightly limits what companies can do with your data without your consent. The idea is, if you click "accept" then they can say they had your consent for all the advertising stuff they do. But I think it's very unlikely this is compliant with the GDPR. For example, in a recent case France's data privacy regulator CNIL recently fined Microsoft €60M (full text) for a similar popup on Bing. I'm going to come back to this decision later because it has other implications, but in paragraph 65 the CNIL ruled that their cookie banner was not collecting valid consent because it took more clicks to refuse cookies than to accept them. The principle here is that for consent to be valid under the GDPR it needs to be just as easy to give consent as it is to refuse it. This is not widely respected today, since for most companies it's going to be much more profitable to put up a not-really-legal banner that heavily pushes users towards saying yes and hope they don't get in trouble, but as the data protection agencies continue their enforcement I think this will become less practical. Another approach you see on a few sites is the one that Der Spiegel takes: They offer a choice between accepting their standard ad stuff or paying to subscribe to the site (more details). I'm glad they're giving users the choice here and I think this should be legal, but I'm pretty sure it isn't right now. The problem is that the user's consent isn't "freely given" in terms of the GDPR's Article 4(11) if they would otherwise have to pay for access. The third option is to have a cookie banner that is as easy to reject as it is to accept: When I click "deny" and visit their site, they show a popup saying "Lower quality ads may be displayed." This includes (definitely low quality...) ads from Outbrain, with many network requests to outbrain.com and outbrainimg.com: The problem is, per the Schrems II ruling these are also not GDPR-compliant. Because US companies are required to share information with the US government and IP addresses are personal information, the GDPR requires sites to get consent from users before sending any of their information to American companies or their subsidiaries. European courts have applied this ruling to fine sites for using Google Analytics, Google Fonts, and the Akamai CDN. Since Outbrain is an American company, based in NYC, this is not compliant. Schrems II compliance rules out all commercially available adtech options I know about, and the only fully GDPR-compliant sites I've seen are ones where clicking "reject" means you don't get any ads at all. As a somewhat speculative aside, I think there's another problem with these consent popups: when you visit the site they read your cookies. Pe...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Can Ads be GDPR Compliant?, published by jefftk on January 8, 2023 on LessWrong. I think the online ads ecosystem is most likely illegal in Europe, and as more decisions come out it will become clear that it can't be reworked to be within the bounds of the GDPR. This is a strong claim, but before I get into backing it up here's some background on me: I'm not a lawyer or an expert in privacy regulation; this is something I follow because I'm interested in it. I worked in ads until, but I'm speaking only for myself. I don't expect to go back into the industry. June 2022 So, how are sites not compliant? When you visit a site in Europe, or an international site as a European, you'll typically see a prompt like this: In this screenshot El País is asking for permission to use cookies and use your data to personalize ads. Why are they asking you? A combination of two regulations: The ePrivacy Directive (2002) which requires the site to get your consent before using cookies or other storage on your device unless they're strictly necessary to provide a service you requested. The GDPR (2016) which tightly limits what companies can do with your data without your consent. The idea is, if you click "accept" then they can say they had your consent for all the advertising stuff they do. But I think it's very unlikely this is compliant with the GDPR. For example, in a recent case France's data privacy regulator CNIL recently fined Microsoft €60M (full text) for a similar popup on Bing. I'm going to come back to this decision later because it has other implications, but in paragraph 65 the CNIL ruled that their cookie banner was not collecting valid consent because it took more clicks to refuse cookies than to accept them. The principle here is that for consent to be valid under the GDPR it needs to be just as easy to give consent as it is to refuse it. This is not widely respected today, since for most companies it's going to be much more profitable to put up a not-really-legal banner that heavily pushes users towards saying yes and hope they don't get in trouble, but as the data protection agencies continue their enforcement I think this will become less practical. Another approach you see on a few sites is the one that Der Spiegel takes: They offer a choice between accepting their standard ad stuff or paying to subscribe to the site (more details). I'm glad they're giving users the choice here and I think this should be legal, but I'm pretty sure it isn't right now. The problem is that the user's consent isn't "freely given" in terms of the GDPR's Article 4(11) if they would otherwise have to pay for access. The third option is to have a cookie banner that is as easy to reject as it is to accept: When I click "deny" and visit their site, they show a popup saying "Lower quality ads may be displayed." This includes (definitely low quality...) ads from Outbrain, with many network requests to outbrain.com and outbrainimg.com: The problem is, per the Schrems II ruling these are also not GDPR-compliant. Because US companies are required to share information with the US government and IP addresses are personal information, the GDPR requires sites to get consent from users before sending any of their information to American companies or their subsidiaries. European courts have applied this ruling to fine sites for using Google Analytics, Google Fonts, and the Akamai CDN. Since Outbrain is an American company, based in NYC, this is not compliant. Schrems II compliance rules out all commercially available adtech options I know about, and the only fully GDPR-compliant sites I've seen are ones where clicking "reject" means you don't get any ads at all. As a somewhat speculative aside, I think there's another problem with these consent popups: when you visit the site they read your cookies. Pe...

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Are you an ace when it comes to the open web? Do you know the digital publishing landscape backward? If so, this is the session for you.  Join Outbrain's Elise Bennett and Upside Digital's Lee Bush for a fun and educational test of your digital marketing knowledge.  At our masterclass quiz, you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way.  Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this closing keynote presentation, Sandeep will discuss how native programmatic is able to bring about changes to the advertising industry space for advertisers.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Yaron Galai is the Co-Founder and CEO of Outbrain, and one of the most respected visionaries in tech. Would it surprise you to learn that he is also proud to be called the most boring person in the world?He rode the wave of the dot com bubble, happily partnering with tech giants like Yahoo and AOL. Yaron's first company, Quigo, was eventually acquired by Microsoft. He continued innovating in a rapidly developing space when it occurred to him that he was inventing the same thing all along. On the heels of the dot com bubble burst, Yaron had to try something new in order to get funding. He tells Gil what kept him going during these uncertain times, and reveals the crazy things he did in the time before Israel became known as the Start-Up Nation.More about storymarkstorymark is brought to you by itrek studios. itrek is a non-profit that inspires tomorrow's leaders through peer-led, week-long treks in Israel to experience its innovation, diversity, and complex reality firsthand. For more on itrek's mission, visit itrek.org.storymark is hosted by Gil Galanos. Our Producer is Elie Bleier. Our Associate Producer is Rebekah Sebastian. Our Editor is Zev Levi.Connect with storymarkWant to continue the story?Sign up for the storymark newsletter which will keep you up-to-date on show news and future guests: storymarkpodcast.orgDid you enjoy this episode?Help us spread the storymark word!Please rate and review storymark on Apple Podcasts, Spotify, or wherever you listen. Want to see the faces behind the voices? Follow us on Instagram: @storymarkWant to say hello or recommend a guest?Drop us a note: storymark@itrek.org Hosted on Acast. See acast.com/privacy for more information.

Outbrain Inc., Q2 2022 Earnings Call, Aug 11, 2022

Joa Addona sharing valuable tips about Native traffic and Outbrain!

Outbrain Inc., Q1 2022 Earnings Call, May 12, 2022

It's pretty rare that investors have to ask the Founder they're speaking to if they're in a warzone, or insist they have to leave their country for somewhere a little more ‘peaceful' but that's exactly what happened to Yaron Galai, the Co-Founder and Co-CEO of Outbrain. Yaron was a captain in the Israeli Navy before smashing it out the park with a few startups he founded.  Yaron's latest company Outbrain (founded in 2006) is one you may not have heard of but you've probably used - they power recommended articles on loads of the world's top news sites.  They nearly merged with their biggest competitor (Taboola) a year ago only for that deal to not work out and float instead on the Nasdaq for $1.25 billion.  As Yaron says, an exit is a great outcome but a terrible plan, so what was his plan? How has he got multiple exits under his belt? What are the secrets to his success?  We talk about: The struggle for funding Israeli military/life/work balance Parents investing to make sure their children got paid Exiting for $400m  Why it's easier to make acquisitions when you're public Feedback: hello@secretleaders.com  Sponsor links: smithandwilliamson.com/secretleaders klaviyo.com/secretleaders personio.com vanta.com/secretleaders

Listen now | Episode 81 Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.This week we have Venture Unlocked’s first international manager with Danny Cohen from Israel-based Viola Ventures. Founded under the name Carmel Ventures in 2000, Viola currently has over $4B in total assets under management. It’s focused on early-stage companies in the fields of enterprise infrastructure and applications, frontier and deep technologies (automotive, IOT, AR/VR, drones), software, software as a service, financial technology, Internet, media, communications, semiconductors, and consumer electronics.Danny joined the firm as a GP in 2013 after 11 years at Gemini Ventures.It was great to have an insider’s perspective given how much growth we’ve seen in the Israeli ecosystem over the last five years—which includes a 6X growth in funding.About Daniel Cohen:Daniel Cohen is a General Partner at Viola Ventures. He has been at the fund since 2013 and invested in everything B2C, including Consumer Internet, e-Commerce, DTC, Games, and Digital Media.He currently serves on the board of EX.CO, Puls, Splacer, Deep, Lightricks, Maapilim, and Ruti He was also on the board of Tapingo (acquired by Grubhub for $150M) and Origami Logic (acquired by Intuit).In the past 15+ years worked closely with many of the best Israeli startups and personally lead investments in companies like Playbuzz, Puls, Lightricks, Tapingo, Adap.tv, Outbrain, Watchdox, Eyeview, Minute Media, and others.Prior to Viola, Daniel was GP at Gemini Israel Ventures. He did his undergrad at Tel Aviv University and got his MBA from INSEAD. Subscribe at ventureunlocked.substack.com

Daniel Sternlicht is an entrepreneur and Software Engineer - CEO and Founder of Common Ninja. Common Ninja is an online marketplace for web developers offering a large selection of free, customizable, and responsive apps, plugins & widgets.Daniel's background is a career in web development—including working with companies like Microsoft, Outbrain.In addition to his daily work in these companies, Daniel would work on side projects, and as a developer, dealt with boring and repetitive tasks. For example, designing a comparison table and adding functionality to it such as search, sorting, and pagination, etc.To solve this problem, he created an online tool for generating these kinds of tables and offered it as an open-source project for the developer community. And since then, there's been no looking back.In this episode, we discuss with Daniel:The story behind his startup, Common Ninja and the nameTwo major hurdles while building a developer platformHis vision towards building an awesome developer communityHow COVID became a catalyst in the growth of Common Ninja?Follow Daniel on LinkedIn.Produced by: Priya BhattPodcast host: Moshe VhanunuAbout Springworks:Springworks is a fully-distributed HR technology organization that is building tools and products to simplify recruitment, on-boarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify — B2B verification platformEngageWith — employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organization focused on employee well-being and workplace culture leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

Outbrain Inc., Q4 2021 Earnings Call, Mar 01, 2022

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns. He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.  In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include: Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don't have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...

[קישור לקובץ mp3] פודקאסט מספר 431 של רברס עם פלטפורמה. הוקלט ב-11 בינואר 2022 באולפנינו שבכרכור - שנה חדשה וטובה ועברנו את רברסים 2021 בהצלחה - היה מאוד מוצלח.היום אנחנו מארחים את אבי מחברת Outbrain - ואנחנו הולכים לדבר על Multi-Repo vs. Mono-Repo וכל מה שביניהם.(רן) אז אבי - ספר לנו קצת עליך?(אבי) אני אבי ואני מהנדס תוכנה בצוות התשתיות ב-Outbrain, כבר קרוב ל-5.5 שנים ב-Outbrainהצוות שלנו נקרא DevX, או Development Experience - כל מה שמשתמע מהדבר הזה.באתי לספר על איך התחלנו ב-Outbrain, לפני קרוב ל-5.5 שנים - לתת איזושהי היסטוריה על ה-Transition, מאיפה התחלנו ואיפה אנחנו היום.(אורי) Multi-Repo ו-Mono-Repo זה ויכוח עתיק יומין - בכל חברה שגדלה . . . (אבי) נכון . . . (רן) רגע, אני אעצור אותך לשנייה - הייתה פה איזו Easter Egg שהחבאת לנו . . . .מה זה DevX? מאיפה המצאתם את השם הזה? מה זה עושה?(אבי) אז Development Experience זה שם שהגיע ממשהו שאורי הטמיע לנו . . . (רן) אתה, אורי?(אבי) ויונתן . . . האמת שרצינו לעשות משהו, היה איזשהו Transition - הצוות הקודם היה Infra ורצינו לתת איזושהי חווייה … קרא עוד

In this week's episode, we explain why it's all about entertaining George…I then grill him about what he really knows from a customer perspective!All jokes aside, we do cover some amazing ideas big players are using for success. Which you can use today too!With so many great things to cover in the summary of the last stage of the 5 Be's, we've had to split “Be The Best” at B2B Marketing in 2! So you can look forward to even more great ideas and learnings next week as well!Links to things discussed during the episode:Webinar Funnel Template (slides)Native Platforms - Taboola, Outbrain, Microsoft Audience AdsYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you'll get an idea for what is a high standard for storytelling today.   But how does it apply in app marketing, especially during the COVID-19 pandemic?  Empathy and resonance are the key because the world has changed.  Today's guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them.  Today's Topics Include: ☝️ Outbrain: Selling a moment of discovery, rather than an audience ✍️ Storytelling: Exchange between creator and audience to convey message that resonates  

Welcome to TechCrunch daily news, a round up of the top tech news of the day. -- The two big content recommendation companies consolidate -- Microsoft unveils a whole bunch of new hardware -- and startups take the stage at Disrupt SF. Here's your Daily Crunch for October 3, 2019. First up: Publisher adtech startups Taboola and Outbrain are merging in an $850 million deal to take on Google and Facebook.

Today's Flash Back Friday comes from Episode 118, originally published in November 2013. Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker. Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain. Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising. Website: www.IdealMedia.com