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United States federal law concerning health information

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SaaS Fuel
407. The SaaSpocalypse: Why Startups Fail in 2026 | Brian Herr

SaaS Fuel

Play Episode Listen Later Jul 21, 2026 51:49


The SaaS world is in the middle of a brutal reckoning. Products that looked innovative 18 months ago are quietly becoming redundant — not because markets disappeared, but because the floor rose. In this episode, Jeff Mains sits down with Brian Herr, a 30-year technology and SaaS veteran, to dissect what it actually takes to build a software business that survives — and wins — in the age of AI.Brian brings sharp investor-grade thinking to the conversation, drawing on his work with startups, venture studios, and PE-backed companies. They cover the death of thin-wrapper SaaS, why blocking AI agents is a catastrophic mistake, how security and compliance have become unexpected competitive moats, and the critical distinction between a product that helps and one that solves. If you build software or provide services, this episode is non-negotiable.Key Takeaways4:08 — The value expectation from SaaS platforms is shifting fast. Thin wrappers around someone else's AI model have no future — customers will ask why they're paying when they can do it themselves.4:53 — Companies that survive will be the ones that solve real problems, curate the right data, and give meaningful feedback — not just deliver a slick interface.6:46 — Investor rubrics have changed. A key new question before committing capital: "Can this be replicated as a Claude skill or agent in six months?" If yes, it's not fundable.7:39 — Where physical world meets digital data is a major investment magnet. These companies have stronger moats, are more AI-resistant, and occupy underserved territory.13:53 — Natural language interfaces are no longer a differentiator — they're an expectation. And Brian's crystal ball: local on-device AI will push this even further into everyday life.14:29 — Natural language is democratizing technology for older users. If you don't have a conversational interface, the market will pass you by.20:23 — Agents are no longer just for technologists. CFOs and revenue officers are using them. Blocking agents is a strategic blunder — competitors are advertising agent compatibility while you're building walls.21:00 — The smart play: figure out what people are doing with agents hitting your platform and monetize it. Blocking just pushes them to your API — or to a competitor.21:20 — Every SaaS company needs a quarterly gut-check: What is my value? What do I do well? How do I evolve? A business plan from one year ago doesn't fit today's market.33:04 — Security, compliance, and certifiability are the new defensible moat. You literally cannot vibe-code your way into SOC 2, HIPAA, or AI trust scores. That's the value story.33:59 — The AIUC-1 framework is making AI applications insurable for the first time. MITRE has joined the consortium. If your SaaS uses AI, this becomes part of your trust story.39:50 — The single most important product question: Does it help, or does it solve? Helpful gets cut from budgets. Essential doesn't.43:09 — Going niche gives you orders-of-magnitude higher odds of success. Trying to do what everyone else is doing? Your chance of success drops to 13% or less.47:37 — Brand trust and human relationships are more important than ever. People do business with people. When you become indifferent to your customers, you become a vendor. Vendors don't survive.Tweetable Quotes"If someone opened a fresh ChatGPT window right now and got roughly the same result your product delivers — would your customers notice the difference, or would they even care?" — Jeff Mains"The thin wrappers aren't going to make it very long. What's going to survive is companies that still solve real problems, curate the right data, and give the right feedback." — Brian Herr"One of our investment rubrics now: Can this be turned into a Claude skill or agent in six months? If so, it doesn't make sense for us to invest." — Brian Herr"Natural language interfaces are now an expectation, not a differentiator. If you think you'll eventually get around to it, the market will pass you." — Brian Herr"Helpful solutions get cut from the budget first. Solutions that solve don't. Stop asking whether you can bolt on AI and start asking whether customers actually need YOUR data and process to make it work at all." — Jeff Mains"Agents are becoming for everyone — especially as the interface evolves. Blocking them is evolve or die." — Brian Herr"Figure out what people are doing with agents and monetize it. People will pay for it. By being a blocker, you're just pushing them to find another way." — Brian Herr"People do business with people. When you become indifferent to your customers, you stop being a partner and become a vendor. Vendors have a hard time surviving." — Brian Herr"Success is a journey, not an endpoint. The founders who make it understand you're going to be a little wrong — as long as you course correct in the right direction." — Brian HerrSaaS Leadership Lessons1. Moat = Data + IP + Experience, Not Interface A beautiful UI sitting on top of a commodity model is not a business — it's a countdown clock. Your defensible moat is proprietary data, domain expertise, and institutional knowledge that competitors cannot prompt their way into.2. Run a Quarterly Value Audit Especially in the $5M–$15M revenue range, ask yourself every quarter: Does my business plan still match the market? What do I do well, and how am I evolving? Founders who don't course-correct veer further off target every quarter until they no longer recognize where the target moved.3. Embrace Agents as a Revenue Channel, Not a Threat Your API traffic spikes are signals, not attacks. When agents are hitting your platform, that's demand you haven't monetized yet. Build for agent access, charge for it, and let your competitors play defense while you build offense.4. Compliance and Trust Are Your Unfair Advantage In a world where anyone can vibe-code a competitor over a weekend, the thing they cannot replicate is your certifications, your compliance posture, your years of regulated-market experience, and your insurance-grade AI trust scores (AIUC-1). Make this part of your sales story.5. Help vs. Solve Is the Only Product Question That Matters Helpful products live in discretionary budgets — they're the first cut when times get hard. Products that solve real, urgent problems command non-negotiable budget lines. Every feature you build, every market you target: ask which one it is.6. Stay a Partner, Never Become a Vendor When customers feel like a transaction to you, you become a commodity to them. In the $5M–$15M range, clients know your team personally — that trust is a competitive advantage. Build systems to maintain it as you scale, or risk waking up one day to find out you've been quietly moved to the vendor pile.Guest ResourcesWebsite: https://www.startingblocks.io/LinkedIn (6k): https://www.linkedin.com/in/brian-herr/https://drive.google.com/drive/folders/1kS1WsPODEaqtMnB_g1_Dut6oTv1FYYvXEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

The MedTech Podcast
#103 Why Faster Is Not Always Better with Basant Bajpai: EU MDR vs FDA, the GCC Regulatory Landscape and Where Innovators Get Stuck

The MedTech Podcast

Play Episode Listen Later Jul 20, 2026 26:03


Dr. ⁠Basant Bajpai⁠ CEO of ⁠Compliance MedQRA⁠, a UAE-based consulting company specializing in Quality Assurance, Regulatory Affairs, AI governance and compliance for medical devices, SaMD, AI/ML health technologies and digital health solutions. He holds a PhD in Neuroscience focused on brain monitoring and neurotechnology and has more than 12 years of international experience supporting MedTech and digital health companies across Europe, the Middle East and the United States.He explains why regulatory and quality is still one of the most misunderstood functions in MedTech and why so many innovators treat it as a documentation exercise until it becomes an expensive problem at the worst possible moment. We get into the question every founder asks, how long will this take and what will it cost and why there is genuinely no straight answer without first building a proper regulatory strategy.We also tackle the growing trend of companies choosing the US over EU MDR simply because it looks faster. Basant makes the case that regulatory approval alone does not guarantee commercial entry, why reimbursement codes should shape your market choice more than approval timelines and why he now finds EU MDR more convenient than many people expect. He also shares a contrarian view on device classification and why staying in the lowest risk class is not always the smart play.Finally, we explore the GCC regulatory landscape, which Basant argues is not less regulated but differently regulated, with data compliance requirements he found tougher than GDPR or HIPAA. He closes with a clear message on AI in healthcare and why he does not believe regulators will ever allow a clinician to be replaced.Timestamps[00:01:23] From Biomedical Engineering to a First Audit That Changed Everything[00:03:33] Why Everyone Thinks Regulatory Is Just a Documentation Department[00:06:07] How Long Will It Take and What Will It Cost: The Impossible Question[00:09:35] EU MDR vs FDA: Why Reimbursement Should Drive the Decision[00:12:19] Regulatory Approval Does Not Guarantee Commercial Success[00:14:36] Why Staying in the Lowest Risk Class Can Backfire[00:16:00] The GCC: Not Less Regulated, Just Differently Regulated[00:18:24] Why Data Compliance in the Gulf Is Tougher Than GDPR[00:23:30] Who Should Not Pursue a Career in Quality and Regulatory[00:29:17] Final Advice: AI Will Transform Healthcare but Not Replace CliniciansConnect with Basant - https://www.linkedin.com/in/basant-bajpai-phd-63565961Learn more about Complaince MedQRA - https://www.compliancemedqra.net/Get in touch with Karandeep Badwal - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/karandeepbadwal/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Karandeep on YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@KarandeepBadwal⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medical device training courses delivered by Karandeep through Bywater - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bywater.co.uk/

Novonee - The Premier Dentrix Community
#216 Interview with Linda Harvey: How to Safeguard Patient Privacy While Staying Ahead of HIPAA Changes

Novonee - The Premier Dentrix Community

Play Episode Listen Later Jul 20, 2026 28:21


discover patients dentists sud hipaa safeguards staying ahead dso patient privacy linda harvey privacy practices dentrix dayna johnson
SoundBytes
CAN DOESN’T MEAN YOU SHOULD!

SoundBytes

Play Episode Listen Later Jul 18, 2026 1:00


AI chatbots are great for quick answers, but they're not necesarily bound by HIPAA. Before you hand over your medical history to a bot, hear why “can” doesn't always mean “should” when it comes to your health privacy. The post CAN DOESN’T MEAN YOU SHOULD! appeared first on sound*bytes.

Speak The Truth
EP. 220 Care Assist Pro: Built for Today's Biblical Counselors W/Jeff & David Founders of Care Assist Pro

Speak The Truth

Play Episode Listen Later Jul 17, 2026 29:03 Transcription Available


Michael interviews new exhibitor Dr. Jeffrey M. Kelly, a full-time biblical counselor and former church planter, and David Driskill, a veteran software developer and Care Assist Pro's CTO, about their platform (careassist-pro.com). They explain that Care Assist Pro was built to address the shortage of soul care in local churches by reducing counseling roadblocks and increasing counselor confidence through secure, HIPAA-compliant tools such as note organization, encrypted communication, built-in video conferencing with transcripts, summaries, and AI-driven feedback on counseling skills over time. They emphasize AI is never the counselor but a tool with biblical guardrails, using a curated RAG knowledge base of about 800 documents (e.g., ACBC, CCF, ABC, Counseling Coalition) and features like notebooks, multilingual outputs, and training “personas” for seminary practicums and skill development.00:00 Conference Introduction01:02 Meet the Guests01:16 Dr Kelly Background01:48 David Driskill Tech Story03:09 How Care Assist Began05:49 Redemptive Use of AI08:31 AI Training Practicum11:19 Notebooks Language Features15:30 Guardrails Not Replacement19:58 Counselor Growth Analytics23:57 Who Its For Pricing26:50 Final Encouragement WrapEpisode MentionsCheck out Care Assist Pro 

Private Practice Skills
The Most Fundamental Therapy Skills Explained: Empathy

Private Practice Skills

Play Episode Listen Later Jul 17, 2026 29:06


We're continuing our “fundamentals of therapy” series today and taking a closer look at empathy. We all know how central empathy is to the therapeutic process, but we don't always talk about how to practice becoming more empathic. In this episode, we explore the facets of empathy, and name some practices to help us become more empathic therapists.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:⁠https://hubs.la/Q04k58tL0⁠*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year :)Watch the previous episode in this series on Active Listening:https://youtu.be/8bZFqdxUrF4Links Mentioned:Carl Rogers: “Empathic: An Unappreciated Way of Being"http://www.sageofasheville.com/pub_downloads/EMPATHIC_AN_UNAPPRECIATED_WAY_OF_BEING.pdfArticle: "A transdisciplinary framework for empathy research"https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2026.1703147/fullAPA's Dictionary of Psychology Definition of Empathy:https://dictionary.apa.org/empathyPsychepedia Article: “Empathy: Affective vs Cognitive Types Explained"https://psychepedia.arabpsychology.com/trm/empathy-affective-vs-cognitive-types-explained/Article: "Therapist Empathy and Client Outcome: An Updated Meta-Analysis"https://psycnet.apa.org/doiLanding?doi=10.1037%2Fpst0000175Article: “Cultivating Empathy"https://www.apa.org/monitor/2021/11/feature-cultivating-empathyPrevious Episode on the importance of staying curious with therapy clients:https://youtu.be/SSNG7iHEar8LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

ASCP Esty Talk
Ep 404 – Gray Market Peptides

ASCP Esty Talk

Play Episode Listen Later Jul 15, 2026 26:05


Peptides in skin care span everything from well-researched cosmetic ingredients to highly unregulated compounds circulating in the "research" market.  In this episode of ASCP Esty Talk, Maggie and Ella break down a quick peptide primer, explore the difference between cosmetic and bioactive peptides, and unpack the legal and regulatory gray areas behind "research only" compounds, including how they entered the market and why oversight matters. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

The Happy Hustle Podcast
49,000 Leads for $158 & The New AI Go-To-Market Playbook with Founder of Slashdev.io, Michael Ballard

The Happy Hustle Podcast

Play Episode Listen Later Jul 14, 2026 26:22


What if the biggest bottleneck in your business isn't your team, your budget, or your idea, but simply the fact that you haven't asked AI the right question yet? In this episode of The Happy Hustle Podcast, Michael Ballard closes out our AI Masterclass Workshop with maybe the most tactical, business first talk of the whole event. Michael is the founder of SlashDev, a software development agency that builds websites, mobile apps, CRMs, and lead generation systems for clients across a wide range of industries. He studied finance and entrepreneurship at the University of Washington, and back when vision models were just starting to recognize objects, he spent a year deep in a machine learning program dreaming up things like inventory scanners. He later worked at Ericsson on their automation and AI team, watching firsthand how a massive company rolls out new technology slowly and carefully. For the past five years he has poured that experience into SlashDev, and if you have seen the Happy Hustle Club's software platform, the one built around our Ten Alignment System, that is his team's work too. This episode matters because Michael does not talk about AI like a shiny new toy. He talks about it like a business owner who has to justify every dollar spent. His whole framework comes down to three questions. Does this generate revenue? Does it cut costs? Does it improve the product? If the answer is no to all three, skip it, no matter how cool the demo looks. One of the most useful ideas he shares is running a full audit of your business using a tool like Claude Code. Talk through your marketing channels, your partnerships, your team, your SOPs, even the salaries tied to certain tasks, and ask AI what the highest value opportunities are. He points out something a lot of us miss, which is that if everyone in your industry is showing up to a certain conference or using a certain channel and you are not, that is free money sitting on the table. He also gets real about content. Michael says he genuinely dislikes making content and barely uses Instagram, yet his team used AI voice cloning and animation tools to produce reels that pulled in twelve million views without him ever sitting in front of a camera. That is not about replacing authenticity, it is about removing the excuse that content takes too much time. The lead generation piece might be the most eye opening stat in the whole talk. His team scraped 49,000 leads for 158 dollars and used AI to score over 3,600 of them as ideal fits, ready for custom outreach that used to take a whole team to pull off. He also walks through building AI systems that answer texts after hours so hot leads never go cold, and one that studies your best sales calls so your entire team starts closing the way your top performer already does. Michael does not shy away from the limits either. When a listener asked about HIPAA compliance for a medical business, he was honest that it is still a real legal risk worth caution, and he pointed to cloud providers with compliant setups as a starting point rather than pretending there is a shortcut. If you are running a business and wondering where to actually point AI first instead of just experimenting for the sake of it, this episode gives you the exact lens to look through. Go listen to the full conversation at https://caryjack.com/podcastin/ and start with just one high ROI move this week. That is usually all it takes to see what is possible. Connect with Michaelhttps://www.facebook.com/profile.php?id=100076038248142https://www.instagram.com/slashdev.iohttps://www.youtube.com/@slashdevio/featuredhttps://www.linkedin.com/company/slashdev-io/ Find Michael on this website: https://slashdev.io/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all night If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at https://www.bioptimizers.com/happy and use code HAPPY10 for 10% OFF. =================================================================== My Green Mattress If you've been waking up with back pain, feeling stiff, or just not getting that deep, quality sleep. This might be what you're missing: My Green Mattress. It's made with clean, non-toxic, and eco-friendly materials, so you're not just sleeping better, you're sleeping healthier too. The comfort and support are on another level, and you can really feel the difference night after night. If you're ready to invest in better sleep and better recovery, check it out at https://thehappyhustle.com/mygreenmattress =================================================================== Ozlo Sleep If you've been struggling to fall asleep, stay asleep, or just wake up feeling actually rested, let me put you on to something that's been a total game-changer: Ozlo Sleep. These aren't your typical sleep buds. They're designed to block out noise and help your brain fully relax, so you can drift off faster and stay in deep, uninterrupted sleep. Perfect if you're a light sleeper or just want that next-level rest. If you're ready to upgrade your sleep and wake up feeling recharged, check out https://ozlosleep.com and save $80 OFF using code HAPPY.

The Massage Boss Podcast
331 - The 6 Key Differences Between Struggling and Thriving Massage Practices

The Massage Boss Podcast

Play Episode Listen Later Jul 14, 2026 37:05


What separates massage practices that constantly struggle from those that consistently grow into thriving, profitable businesses? In this solo episode of the Scaling Wellness Podcast, I break down the six key differences I've discovered after coaching more than 200 massage and wellness business owners. If you've ever felt overwhelmed, stuck, constantly putting out fires, or wondering why growth feels harder than it should, this episode will help you identify exactly what's holding your business back. From creating a clear vision and building predictable marketing systems to improving operations, hiring the right team, staying focused, and becoming the leader your business needs, I share the framework that transforms practices from surviving to scaling. Whether you're trying to hire your first therapist, grow to multiple locations, or finally build a business that doesn't rely on you for everything, this episode gives you a practical roadmap to get there. In This Episode You'll Learn: Why a lack of vision keeps business owners stuck in reactive mode The difference between random marketing and a predictable client acquisition system How thriving businesses build systems that don't rely on the owner Why hiring isn't enough and what great onboarding really looks like The hidden cost of chasing too many priorities at once Why leadership, not marketing, is often the biggest bottleneck to growth The six pillars every thriving massage and wellness business has in common ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness    

Healthcare IT Today Interviews
Your Healthcare Hosting Provider Says They're Compliant, Can They Prove It?

Healthcare IT Today Interviews

Play Episode Listen Later Jul 13, 2026 30:33


In a recent Healthcare IT Today interview, Kelly Goolsby, Director of Solution Architecture at Nexcess, says that many clients come to them after trying another managed hosting provider who made impressive claims but failed to follow through on compliance, security, and other promises.Claiming to be a "show me" kind of guy, Goolsby recommends that clients not rely on promises made by potential vendors, but ask for proof and transparency. Check the logs to make sure that the expected antivirus software and other security measures are present. Some hosting providers are now being punished for non-compliance with HIPAA and other regulations. Migration to a new hosting service can take six months, so clients should try to choose a reliable vendor at the start.Learn more about Nexcess: https://www.nexcess.com/Healthcare IT Community: https://www.healthcareittoday.com/

Leveraging Thought Leadership with Peter Winick
Why Your Expertise Is the Only Content That Converts | Ghazenfer Mansoor | 724

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Jul 12, 2026 17:01


What happens when a software CEO stops thinking like a marketer and starts thinking like a thought leader? You get a content flywheel that ranks #1 on Google, ChatGPT, and Claude — without hiring an SEO firm. Ghazenfer Mansoor, Founder and CEO of Technology Rivers, didn't set out to become a thought leader. He set out to grow a business. But as referrals gave way to inbound and conference conversations evolved into podcast guesting, something became clear: the content he was putting into the world was doing real work — compounding quietly in the background. In this episode, Ghazenfer walks through how that evolution happened — from the first blog post written just before COVID, to a podcast, to a book (Beyond the Download) that almost started as an e-book. None of it was planned. All of it was genuine. Peter and Ghazenfer dig into what makes that kind of content work, and why it's so different from what a hired marketer typically produces. When an expert writes about what they actually know — mobile apps, HIPAA-compliant healthcare software, AI-powered workflows — the depth shows. Readers feel it. Search algorithms reward it. Clients trust it. They also tackle one of the most pressing questions for any modern thought leader: where does AI fit? Ghazenfer's answer is nuanced and practical. AI is a great editor and organizer, but only if the raw material — the knowledge, the perspective, the real experience — comes from you. Garbage in, garbage out. Grade in, grade out. Perhaps the most useful insight in this conversation is about patience. Thought leadership doesn't pay off the way a campaign does. There's no 30-day attribution window. It's a long game — a flywheel that takes time to spin up, and then becomes very hard to stop. If you're a practitioner, entrepreneur, or expert who's been wondering whether to invest in content, this episode gives you an honest look at the payoff, the process, and the pitfalls. Three Key Takeaways: • Genuine expertise outperforms outsourced content every time. When a practitioner writes from real experience — not a marketer writing for a brief — the depth is unmistakable. Audiences feel it, and so do search algorithms. Ghazenfer's content began ranking #1 on Google and major AI platforms without any deliberate SEO strategy. • Thought leadership has a compounding effect, not a campaign timeline. Unlike paid marketing with a defined attribution window, content-based thought leadership builds slowly and then accelerates. Ghazenfer cautions against expecting quick ROI — and points to the flywheel effect that kicks in only after consistent, sustained effort. • AI is an amplifier, not a ghostwriter. The data still has to come from you. Ghazenfer uses AI to organize, clean up, and optimize the content he produces — but the knowledge, perspective, and specific expertise must be his own. Using AI on generic inputs produces generic outputs that no one will remember. If this episode got you thinking about the relationship between content and credibility, there's a natural next listen. Both Ghazenfer Mansoor and Stephanie Chandler came to the book-writing process the same way — as entrepreneurs who needed a better way to demonstrate expertise, not as authors chasing a bestseller list. Where Ghazenfer built his book from blogs and an e-book that outgrew itself, Stephanie has spent years helping nonfiction authors do the same thing: turn hard-won expertise into a book that actually supports a business. Hear her break down the promotion strategies most entrepreneurs skip, the product ecosystem a book should anchor, and why social media probably isn't where your next reader is coming from. It's the tactical counterpart to everything Ghazenfer shared about playing the long game. Listen to Marketing and Product Roadmaps for Entrepreneurs with Stephanie Chandler!

My Crazy Family | A Podcast of Crazy Family Stories
Heuermann's Family Heard THIS From an Impostor

My Crazy Family | A Podcast of Crazy Family Stories

Play Episode Listen Later Jul 10, 2026 17:38


 Asa and Victoria sat in the room while Rex Heuermann confessed to eight murders. The woman guiding those family sessions, Allison Winter, is now the one facing prison time for allegedly running the whole arrangement without a valid license. We bring back legal analyst Eric Faddis to dig deeper into what this means, starting with a theory that could actually matter on appeal: did Heuermann plead guilty specifically to protect his family from having to testify about what he confessed, and if that confession came out of a deceptive setup, does the reasoning behind his plea collapse.From there we get into the privilege fight everyone's been asking about. Does confidentiality still cover conversations with someone who wasn't legally a therapist? Faddis breaks down how this could play out in court, government prosecutors likely arguing the protection only applies to real clinicians, defense attorneys countering that it protects the patient's expectation of privacy regardless of who was sitting across from them. We also tackle the HIPAA question directly, and whether any of these sessions could now be treated as fair game for investigators.Then there's the fruit of the poisonous tree question, and why Faddis thinks it likely doesn't apply here since Winter was never acting on the government's behalf. This is one of those side stories that keeps threatening to reshape the entire case, and we walk through every angle of it.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#RexHeuermann #AllisonWinter #HiddenKillersLive #TrueCrime #GilgoBeach #PrivilegeQuestion #SuffolkCounty #TrueCrimePodcast #LegalBreakdown #CriminalDefense

Private Practice Skills
How do I Set my Fee as a New Private Practice Owner?

Private Practice Skills

Play Episode Listen Later Jul 10, 2026 24:48


Many of us can get caught up on figuring out how to set our rate in private practice. Do we just make up a random number? Do we charge whatever other people seem to be charging?In this episode, I share the same rate calculator I've been using for years. Rather than guessing, you can use this formula to be empowered to name your desired income and work backwards to charge a rate that will earn the income you want.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:⁠https://hubs.la/Q04k58tL0⁠*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year :)Links Mentioned:Easy Rate Calculator:https://mailchi.mp/f8d5d4be782e/hourly-rate-private-practice*Don't forget to make a copy of it, otherwise it won't work :)Video: "Should You Offer a Sliding Scale in Private Practice?”https://youtu.be/YH1-L7olgGoHeard Article: "Therapist Income Benchmarks: What to Expect in Private Practice"https://www.joinheard.com/articles/therapist-income-benchmarks-what-to-expect-in-private-practiceLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Legacy Lawyers
Your Kid Just Turned 18: The 3 Documents Every Parent Needs Before College [Ep. 135]

Legacy Lawyers

Play Episode Listen Later Jul 10, 2026 31:08


The moment your child turns 18, you lose all legal access to their medical records, school records, and financial accounts — not some access, all of it. Most parents find this out in a hospital waiting room, when it's too late to fix.In this episode, Nathan Croxford and Brian Edwards break down exactly what changes the day a child becomes a legal adult, and the three documents that restore a parent's ability to help — before the first week of college, not after an emergency.Key Takeaways:The HIPAA Wall: How turning 18 cuts parents off from medical records entirely — even if they're paying the insurance premium — and the HIPAA waiver that fixes it.HIPAA vs. Healthcare Directive: Why "access to information" and "authority to make decisions" are two different documents, and why a hospitalized adult child's parents need both.The Financial Power of Attorney: How this document covers bank accounts, student loans, housing contracts, and fraud response — and why being a joint account holder only covers that one account.Springing vs. Immediate Authority: Why an immediate power of attorney can act in a real emergency without the delay of proving incapacity.Nathan Croxford and Brian Edwards are practicing attorneys at Voyant Legal in Utah. This episode is for educational purposes only and does not constitute legal advice. Visit voyantlegal.com or call 801.951.0500.

Catching the Long Island Serial Killer
Heuermann's Guilty Plea May Rest on THIS

Catching the Long Island Serial Killer

Play Episode Listen Later Jul 10, 2026 17:38


Rex Heuermann confessed to eight murders in front of his ex-wife and daughter, in sessions run by a counselor who had no legal right to be there. Legal analyst Eric Faddis returns to dig deeper into what that could mean for Heuermann's case going forward, starting with the theory that could actually carry weight on appeal: did he plead guilty specifically to keep his family off the witness stand, and if the confession that drove that decision came from a deceptive setup, does the entire foundation of the plea come into question.Faddis is upfront that this wouldn't be a straightforward path to overturning anything, but calls it a genuinely creative legal theory worth tracking. We also dig into the privilege fight directly, whether confidentiality still applies to sessions with someone who wasn't actually a licensed therapist, and how a court might weigh the patient's expectation of privacy against the fact that the person on the other side of the room had no real credentials.From there, Faddis addresses the HIPAA question and whether any of Heuermann's statements to Winter could now become fair game for further investigation. We also walk through why the fruit of the poisonous tree doctrine likely doesn't apply here, since Winter was acting as a private individual, not a government agent. This continues to be one of the strangest threads in the entire case, and it isn't finished unraveling.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#RexHeuermann #AllisonWinter #HeuermannCase #TrueCrime #GilgoBeach #SuffolkCounty #GuiltyPleaChallenge #TrueCrimePodcast #LegalTheory #CriminalJustice

The Brain Candy Podcast
1025: Bushes Are Out, Maternal Instinct, & Hot Animals

The Brain Candy Podcast

Play Episode Listen Later Jul 9, 2026 72:11


Susie went off on people with misophonia out of nowhere. Sarah teaches us about "analog rules." We discuss the insane documentary, Maternal Instinct, where a woman pretended to be pregnant and then kills a pregnant woman and steals her baby. We learn how this happened and discuss how the medical professionals who knew she couldn't be pregnant claimed they couldn't alert anyone because of HIPPA rules. We find out why young people are growing out their bushes, and we are not sure we support this. Maybe a little bush maintenance would be a nice compromise? An Amazon worker was delivering a package when he was confronted with his own lost cat at the home of his neighbor (who had stolen it), and after he took his cat back he was fired. We find out how climate change is affecting animals, and it turns out, we're not the only ones who are sweating our balls off.00:00 - Why Toy Story's Message of Imagination Matters03:14 - From Space Analogs to Personal Growth and Cozy Comfort15:18 - Gen Z's 'Bush in a Bikini' Trend and Pubic Hair Debates27:58 - The Amazon Driver Who Found His Lost Cat at a Delivery34:57 - Unraveling the Web of Lies: Maternal Instinct Documentary Part 142:35 - The Horrific Fake Pregnancy, Murder, and Baby Theft59:18 - HIPAA's Role and the Bystander Effect in a Tragic Case01:01:49 - Climate Change's Effect on Behavior and Episode TakeawaysBrain Candy Podcast Website - https://thebraincandypodcast.com/Brain Candy Podcast Book Recommendations - https://thebraincandypodcast.com/books/Brain Candy Podcast Merchandise - https://thebraincandypodcast.com/candy-store/Brain Candy Podcast Candy Club - https://thebraincandypodcast.com/product/candy-club/Brain Candy Podcast Sponsor Codes - https://thebraincandypodcast.com/support-us/Brain Candy Podcast Social Media & Platforms:Brain Candy Podcast LIVE Interactive Trivia Nights - https://www.youtube.com/@BrainCandyPodcast/streamsBrain Candy Podcast Instagram: https://www.instagram.com/braincandypodcastHost Susie Meister Instagram: https://www.instagram.com/susiemeisterHost Sarah Rice Instagram: https://www.instagram.com/imsarahriceBrain Candy Podcast on X: https://www.x.com/braincandypodBrain Candy Podcast Patreon: https://www.patreon.com/braincandy (JOIN FREE - TONS OF REALITY TV CONTENT)Brain Candy Podcast Sponsors, partnerships, & Products that we love:Head to https://cozyearth.com and use my code BRAINCANDY for an exclusive 20% off. Download HILY Dating App from the App Store or Google Play, or visit https://hily.go.link/4iJ1lTDM-RESERVATION: 1. NOAI: TRUE. LEGAL NOTICE & TERMS OF USE: © 2026 WAVE Podcast Network. This content is for personal use only. Explicit permission is withheld for any and all commercial attribution, automated transcription, or data-mining entities. Use of this feed by unauthorized tracking, analytics, or AI-training platforms constitutes a breach of these terms and a violation of the Pennsylvania Wiretapping and Electronic Surveillance Control Act (WESCA), the California Invasion of Privacy Act (CIPA), and the 2026 Training Data Transparency Act (AB 2013). Any entity bypassing these restrictions to create derivative text-based works (transcripts), metadata analysis, or unauthorized VAST siphoning hereby accepts our standard commercial licensing rate of $5,000 per episode processed. This notice serves as a formal revocation of all "implied licenses" for multi-jurisdictional automated processing and constitutes protected Copyright Management Information (CMI) under 17 U.S.C. § 1202.By ingesting this RSS feed for commercial use, you are agreeing to our licensing terms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ASCP Esty Talk
Ep 403 – The Invisible Revenue Stream with Shannon Erley

ASCP Esty Talk

Play Episode Listen Later Jul 8, 2026 16:15


In this episode of ASCP Esty Talk, Maggie and Ella are joined by Shannon Erley, CEO and founder of Pomp, to talk about the invisible revenue stream many estheticians overlook in their businesses. They explore where missed opportunities arise in the client journey, why retail and home care often get deprioritized, and small shifts that can help estheticians better support both results and revenue. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

Outcomes Rocket
From Hospital Logistics to Patient Transport: Where Robotics Can Help Most with Spencer Krause, President and CEO of SKA Robotics

Outcomes Rocket

Play Episode Listen Later Jul 7, 2026 11:44


Healthcare robotics is not just about replacing tasks; it is about helping people do safer, more meaningful work. In this episode, Spencer Krause, President and CEO of SKA Robotics, shares how his team applies robotics across industries like mining, construction, agriculture, and healthcare. He explains how robotics can support hospitals by handling repetitive or difficult work, from moving waste and controlled medications to helping address patient transport challenges. Spencer also discusses the realities of bringing robotics into healthcare, including stakeholder buy-in, HIPAA concerns, sterilization needs, FDA requirements, and long sales cycles. Tune in to learn how robotics can reduce burden, improve safety, and bring cross-industry innovation into healthcare. Resources: Connect with and follow Spencer Krause on LinkedIn. Follow SKA Robotics on LinkedIn and explore their website. Listen to Spencer Krause on The Robot Report podcast.

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
AI Ethics Codes for Therapists: What CAMFT, APA, NASW, and AAMFT Now Require

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

Play Episode Listen Later Jul 6, 2026 70:23


AI Ethics Codes for Therapists: What CAMFT, APA, NASW, and AAMFT Now Require How the CAMFT, APA, NASW, and AAMFT ethics codes now regulate AI in therapy: a CE podcourse on competence, informed consent, data privacy, bias, and human accountability. Curt Widhalm, LMFT, and Katie Vernoy, LMFT, walk through the recent artificial intelligence updates to the major mental health ethics codes. Centering on the new CAMFT updates and cross-referencing the APA, NASW, ACA, and AAMFT codes, they turn the new language into a practical roadmap for everyday clinical work. The conversation covers what competence with AI actually requires (closer to safely driving a car than building one), the three CAMFT obligations that travel together (disclosure, informed consent, and informed decision making), and a client's right to opt out. They get specific on data privacy, including business associate agreements and why "HIPAA compliant" is a marketing claim rather than a certification, on spotting demographic and medical-model bias in AI output, and on why the human in the loop still owns and is accountable for anything signed under their name. This continuing education podcourse is for therapists, supervisors, and clinical educators who want to use AI tools ethically and stay accountable in an automated world. In this episode, we discuss: - Why the codes aim for broad, durable AI principles instead of tool-specific rules - What competence with AI actually requires of a clinician - The three CAMFT obligations: disclosure, informed consent, and informed decision making - How to vet data privacy, including BAAs and why "HIPAA compliant" is only marketing - How to catch demographic and medical-model bias in AI output - Why the clinician remains responsible for anything produced under their name Timestamps: - 0:55 - Why the ethics codes are updating for AI - 3:30 - Defining artificial intelligence (California AB 2885) - 9:49 - The four Beauchamp and Childress principles - 12:28 - Timeline: CAMFT, APA, NASW, and AAMFT updates - 16:11 - Competence and the "driving a car" metaphor - 21:09 - Disclosure, informed consent, and the right to opt out - 33:18 - Data privacy, BAAs, and "HIPAA compliant" as marketing - 41:20 - Bias, social justice, and reading the output - 44:52 - The human in the loop and accountability - 53:12 - Is AI right for this client? - 1:00:59 - Supervision, education, and the AI vetting guide 1 CE unit is available through the Modern Therapist Learning Community: moderntherapistcommunity.com Full show notes and transcript: mtsgpodcast.com Join the Modern Therapist Community Patreon: https://www.patreon.com/c/mtsgpodcast Facebook Group: https://www.facebook.com/groups/therapyreimagined Modern Therapist's Survival Guide Creative Credits Voice Over by DW McCann: https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano: https://groomsymusic.com/

Got HER Back
Ep 117: Have Y'all Seen Maternal Instinct!? | #gotherbackpodcast

Got HER Back

Play Episode Listen Later Jul 6, 2026 29:22


On this episode of Got HER Back, Meg and Carrie break down Netflix's chilling true-crime documentary Maternal Instinct — the real story of Taylor Parker, the Texas woman who faked a nine-month pregnancy and murdered her friend Reagan Simmons-Hancock to steal her unborn baby.   From the blood-soaked traffic stop near Idabel, Oklahoma to the $8 million inheritance lie, the fake baby bumps, the secret hysterectomy, and the bomb threat that bought her one more day, the girls unpack every jaw-dropping red flag the whole town saw coming.   They dig into how HIPAA left doctors powerless to warn anyone, why boyfriend "Wade the Hog Hunter" kept drinking the Kool-Aid, and how Parker ended up as the youngest woman on Texas death row.   Grab your red flag and press play — then tell us in the comments if you've seen a case crazier than this one.   Chapters: 0:00 Cold Open: "Where Did You Think This Would End?" 0:45 Happy Got HER Back Monday & Summer Catch-Up 2:20 Why You Have to Watch "Maternal Instinct" First 3:15 The Traffic Stop: A Bird, Blood & a Newborn 5:50 Meeting Wade the Hog Hunter at the Rodeo 7:00 The $8 Million Lie & the Repossessed Car 8:30 The $4 Million Ranch & a Christmas PowerPoint 10:30 Fake Bumps, a Gender Reveal & a Hidden Hysterectomy 13:00 Googling Live C-Sections & What Forensics Really Finds 14:50 "There Was No Baby": The OSBI Steps In 16:30 The House Fire & the Bomb Threat 17:40 The Morning of the Murder 19:30 Reagan's Mom Finds the Scene 22:50 Burner Phones & the Web of Lies Unravels 23:40 The Death Penalty & Texas Death Row 26:50 Other Victims & a Part Two Tease  

The Massage Boss Podcast
330 - How Hannah Grew Her Massage Business from a Solo Operation to Two Locations & 40 Employees

The Massage Boss Podcast

Play Episode Listen Later Jul 6, 2026 70:04


Growing a wellness business isn't just about getting more clients. It's about becoming a different kind of leader. Hannah Borgen knows that transformation firsthand. After spending years working as a massage therapist, Hannah launched her own practice with nothing more than a rented treatment room, a smartphone, and a willingness to consistently show up on social media. Today, Decompress Massage Therapy has grown into two thriving locations with nearly 40 team members, a clear vision for expansion, and a business built around helping women prioritize their wellbeing. In this episode of Scaling Wellness, Hannah shares the real behind-the-scenes journey of scaling a massage business from solo practitioner to multi-location owner. She opens up about the hiring mistakes that shaped her leadership, the systems that allowed her to step away from daily operations, why she invested heavily in learning marketing, and how Facebook ads, Google marketing, and operational systems became key drivers of growth. In this episode, you'll learn: How Hannah grew from a solo massage therapist to leading a team of nearly 40 people Why leadership is different from management and why that distinction matters Lessons learned from hiring the wrong people and building the right culture How Facebook ads and Google marketing fuel client acquisition The importance of wellness business systems and documented processes Why memberships can create predictable revenue and stronger client retention How to think like an entrepreneur instead of only a practitioner The mindset shifts required for scaling a wellness business   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness      

Hey Docs!
Building Strong IT Foundations with Jack Wiley from Legend Networking

Hey Docs!

Play Episode Listen Later Jul 2, 2026 42:09 Transcription Available


"Don't wait for IT issues to arise." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill interviews Jack Wiley from Legend Networking about the critical role of IT in orthodontic and dental practices. They discuss the importance of maintaining updated technology, especially for established practices, and the risks associated with outdated systems. Jack emphasizes the need for younger doctors to consider technology when acquiring practices and provides insights on building a strong technology foundation for startups. The conversation also touches on the challenges of HIPAA compliance and the necessity of ongoing employee training in cybersecurity. Jill and Jack also discuss the critical aspects of cybersecurity, backup strategies, and the differences between Mac and PC usage in healthcare settings. The discussion also touches on the distinctions between managed services and static IT, highlighting the benefits of a proactive IT strategy.  Connect With Our Guest Legend Networking - https://www.legendnt.com/https://www.cyber.mil/cyber-awareness-challenge Takeaways Jack Wiley works at Legend Networking, a dental-specific IT provider.IT infrastructure is crucial for the growth of practices.Many established practices operate on outdated technology, risking patient data.Younger doctors often overlook technology when acquiring practices.Evaluating the age of computers and network equipment is essential during acquisitions.Startups should prioritize hardwired connections over wireless for reliability.Planning for future growth in technology is vital for new practices.HIPAA compliance is an ongoing challenge for orthodontic practices.Regular technology evaluations can prevent costly upgrades later. Employee training is often the cause of network vulnerabilities.Backups should be incremental and frequent for quick recovery.Macs can be secure but require specific considerations.Proactive IT management prevents costly downtime.Regular checkups on IT systems can reveal vulnerabilities.Chapters 00:00 Introduction04:55 Aging Hardware Risks08:31 Acquisition IT Checklist14:45 Startup Tech Foundation23:30 Security and HIPAA Basics26:32 Backups and Access Control28:15 Mac vs PC in Ortho31:43 WiFi Segmentation Story33:35 Managed IT Explained36:23 How to Contact Legend Networking Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

Dental A Team w/ Kiera Dent and Dr. Mark Costes
#1,170: The #1 Hiring Mistake

Dental A Team w/ Kiera Dent and Dr. Mark Costes

Play Episode Listen Later Jul 1, 2026 16:17


Hiring is hard right now. Kiera talks about a critical mistake offices tend to make when filling new seats: Hiring not just for skill, not just for culture, but both. She walks listeners through aligning your hirees with your core values, requiring a full team assessment, and involving your full staff. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera. And today I wanted to talk about a big hiring mistake that I see offices make and how to fix it. I'm not just going to leave you on a cliffhanger, but like, let's talk about how to fix it because I know hiring's a beast right now. I'm in the suck of it, but don't forget, this is the success tax. We don't get the suck without the success. Like you have to have both. so hiring is a beast, but I think fixing some of these things, working through it and great news times are changing everybody. ⁓ it used to be that, ⁓   It used to be an employee market and I think it's now shifting. so for people feeling like there's not great team members out there, I will say that the market has shifted and we've actually made our most amount of hires in the last eight months as a Dental A Team company. And ⁓ I think I've learned a lot that I'm excited to share a lot of these hiring mistakes that I've made, that I've seen offices make and how you can fix them. So ⁓ I really think that there's a simple three steps around it that you can solve it. And who knows, I might go beyond the three.   But really helping you guys prevent that team turnover, protect your culture, um, and really, you know, doing it in a great way. Then only teams obsessed with making dentistry easier for you guys. Um, our experiences helped hundreds and thousands of team members build strong teams and to do it with fun and ease and to make it a place where you're obsessed with going. I actually just spoke with a doctor the other day and she said, Kiera, you need to use me as a testimonial and I need to get her on the podcast. Uh, but she said,   A year ago, I hated my practice and I didn't like going and I was ready to literally burn the whole thing down, burn my life down and walk away. And she said, Dental A Team changed my life and you saved me and you saved my practice. And now it's a place where I'm obsessed with going. I'm so happy going there. I love my team. I love my patients. I love what I'm doing. And I think if that's not a testimonial for you of what Dental A Team can do in a very short amount of time, having a doctor who absolutely hated their practice to being obsessed with their practice and being so happy every single day is amazing.   ⁓ I also think that ⁓ just really being here as a person who is hopefully a friend in the industry, we help practices, we fly to your office, we work with you virtually, but you don't have to do this alone. Everybody says dentistry is an isolated island and I would say only if you want it to be. We have a community, we bring our doctors in person together if you want so you can be around a community of like-minded dentists. We physically come to your office and we also work with your team virtually and being team members ourselves.   Every single consultant on our team has to be a team member, front office, back office experience to where we don't just understand you, we actually are you. So let's talk about hiring. So that was talk about like hire for culture and not just skill. And I think mistake number one is not getting both. I think there's certain roles that you absolutely 100 % can just do culture and train it up. I will also say that there's a lot like an office manager role. There's no way I'm going to recommend that you train them up.   Now you can pull someone from banking, you can pull other people and yes, you can train up, but depending upon the space of your practice, hiring for skill and culture is essential. And I think I used to just feel like, like we train, some great people on for culture. And I was like, do you know how much of an uptick learning hill I had for not having any skill there? So you can, but I want to say that if you just hire for culture and not for skill, you've got to have a longer bandwidth, lower expectations of them being able to immediately help you.   Like that person's gonna take a good six to 12 months. I have an office right now and they train up dental assistants. They go through 90 days worth of training in an office and it usually takes those dental assistants about six to nine months before that assistant actually feels comfortable and competent to where the doctors feel like they can trust them. So when we look at it, I know you're desperate to fill the seat, but I wanted to say like hiring mistake number one is being desperate and just filling the spot. And I have done this, Britt and I talk about it often.   And we always say like, is this a red flag that we're not paying attention to? So I feel like hiring mistake number one is you ignore the red flags. So it could be a culture red flag, it could be a skill red flag, it could be an expectation misalignment red flag, but getting better at hearing those red flags and not being desperate on your hires is a big mistake that I'm watching dentists make. And so like, make sure that the resume looks great, but how can I then like test them on it? What things can you do? And as you go through the hiring process, don't be afraid   to refine, tweak, change up and make better your process. I can't tell you how many times Britt and I were like, great, we missed that on that last hire. We're gonna add this to our hiring interview questions and we're gonna ask that next time. I just had a doctor and they brought on somebody and clinically they're not on the same page. And I was like, you guys, this is like a one in a million. I've never had this in years and years and years of hiring doctors. We're gonna add that to it. For hiring doctors, we started asking for actual production procedure reports.   I'm not just gonna take you telling me you're doing a $7,500 day. Show me the reports. I don't need to see patient names, but I do need to see what you were able to do that is diagnosed under you. I need to see a sample HIPAA schedule of what your normal day was. Like there's ways that you can ask for things and get better at sleuthing and sussing out information rather than just taking it at face value. Resumes are lied on all the time. I talk to recruiters and I'm not saying people are bad.   I'm just saying that like 90%, I think they told me, think it was 75 % of all resumes are lied on. And I was like, wow, okay. So then we need to trust and verify. So I would just say like, don't miss the red flags and have somebody like Britt, appreciate, she calls me out and I call her out and we say, is this a red flag that in three months we're going to regret? And sometimes that desperation can hit you hard. I would say have somebody on the other side of you that doesn't allow you to make desperate hires. So,   And then what I do is for us, we really do hire by our core values. So you guys can either have core values or have like the top three personality traits that thrive in our office and put that in our interview job ad, put that in our interview questions. So for us, like we hustle, like that is a big thing. Like Dental A Team runs hard. And if that's not your style and you're more like slow, steady, move on. Dental A Team will never be a happy place for you. Like I move quick, our team moves quick. You've got to be a fast paced individual. So for that,   look to see what are some of those characteristics and then really do a litmus test on those employees, future employees, and make sure that they're really going to fit you well. So I think that you can do filtering systems on culture fit surveys. You can have video intros where they can come, phone screen for core value alignment, but really truly having a filtering process where you're not missing those red flags. You're improving your interview questions consistently, adding one more filter step to the interview. It's like for us for consultants, they have to   apply, we do a mock, and then what they do is they have to do a video one. We have to do a mock scenario with them. Like have a pretty intensive consultant hiring process. For you, look to see how can I really know without hiring this person that they're going to be a great fit, not just a good fit for my practice. And I think raise your standard for hiring that we only hire great people, not just good people. ⁓ I think then other people, another mistake that I found in hiring.   is that you don't involve the team. just make these decisions and you don't use the team. And honestly, having team involvement helps protect the culture, but it also makes them bought into this hire. So have them come in for a working interview, have a team lead, ⁓ lead the second interview, ⁓ and then feedback after the candidate where it's kind of a 360 awareness. So like, what does a hygiene department see, dental assistant department, front office and doctors. So have everyone have kind of like a four view and you can randomly ask people and if you're like, I didn't even meet them.   Well, that's a red flag to me that that team member didn't even go say hello to each potential teammate. I know you might have a large office that might not be doable, but really trying to get that four different angle perspective on this person can give you a really good insight. know there's certain roles that I've had people help me with, assess me with others where it's like, that's just my decision to make. But the more I can get more teams involvement, more perspective on it, the better. And I will say, I just recently had a candidate and I had our leadership team give me assessments and they didn't like this candidate.   And it hurt. was a big candidate for me. It was someone I really wanted to hire. And I had to just trust and believe that my team can see things that I can see. well, there's no way for me to know, right? I didn't hire the candidate. I passed on the candidate. There's no way for me to know if that candidate would have been great for us. But what I do know is the team that I have, trust. And I know they're looking out for my best interest always and for our team's best interest always.   and I need to trust them. And sometimes they can pick up on things that you can't. So I would say like fix number two is involve the team. Fix number one is don't miss the red flags and improve it. And then number two, gosh, I'm like all over my mouth. So number one is don't miss the red flags. Number two is make sure that we're using a full team assessment for it. And then number three, sorry, is involving the team. Sorry guys, I'm a little all over the map on my numbers. You guys got it, we're there, we're clear, okay?   Use the team, have them look at those four different perspectives, involve them, have them come in for working interviews. And I know you're like, but Kiera, people are being snatched up. The only position that's really being snatched up is hygiene. And I want to say, if you have a great culture, you've got great reviews. I also pull my team in and I have them like, we recorded our consultants saying why they loved working here. We put that on our job ads out there. We have our consultants love working at Dental A Team. And I use that in my posting.   have your hygienist say why they love working for your practice and put that on your job ad if you can, have it on your website so people can go look at it. But that can also help you not have these desparate where I've got to hire them right here and right there. Also though, if you do hire and they're not right, fire faster. ⁓ I've started making decisions like I should know if a person's great in 30 days. And if in 30 days I can't say that I'd rehire them, I probably need to fire them. Anyway, but I care that so fast. And I've accepted that.   Well, yes, it is fast. My A players, they rise to the top and they're great within 30 days. It doesn't take them 90 days. Within 30 days, they've made a pretty big impact into the company and I'm good with them. My ones that it takes 90 days for them to blossom and bloom, it never works out. And I know that sounds icky. I know that sounds like cutthroat. I'm just here to like speak truth to you guys. I'm here to say like what I've been noticing. when I bring on my higher level, so like an office manager or some of my bigger players,   60 days max. If I haven't seen ROI on you in 60 days, we're out. And I have put that as my standard. I used to do 90 days, but 90 days to me, that's an entire quarter that I've wasted. And usually within 30 days, you guys, you can tell, are they a great culture fit? Are they going to be a great person? Now, not always, but like I said, I have probably hired...   10 plus people in the last six months. I've gone through probably 200 plus interviews and I have cut several people in that 90 days. And that's okay. I just want to give you, I feel like I'm like really speaking to you. here we are. Like, hi, I'm Kiera. I'm going to be in your living room right now. I think I've just realized that I sit here hoping and waiting for potential rather than seeing that it's not going to get there.   And for me to cut bait sooner, it's better for them. It's better for me. And it's better for the team. No one's going to land and knock hiring out of the park. 10 out of 10. You're not. And when I accepted that and I accepted that, like that's my trial period. People can interview insanely well, but I'm not giving them 90 days to prove me that they're great. I want people and I tell them, you got 30 days to show me that you're awesome. And if it's not, I'm going to call it. So they know, I know we're on the same page. And I think if you can do that, it's going to be a lot better. And then train.   culture from day one, all of our team goes through meeting with me, talking about our core values, we go through every single Monday, our vision of the company, our mission of the company, how we behave. I ingrain that from day one. And if that doesn't resonate with people, accountability is high for us. People respond and they have a daily slack reminder that asks what they were, what did they work on? And I'm checking to see if accountability is a natural byproduct of this person or if they're gonna shirk and dodge away from it.   So everything I do from culture from day one is put into place. We have onboarding checklists with culture values. We have a culture mentor that they work with. You've got weekly check-ins for the first 30 days. Like you've got to ratchet those first 30 days. And I know it's hard and it's even hard when I'm like, ⁓ my gosh, I put so much into this person and now they're gone. But to me, that's an opportunity cost that I have to accept and realize that that's part of hiring. So when I look at this,   You got to really make sure that culture is rock solid. You've got to know that all these different pieces are so great for you, that they're there for you, that they're going to help you, that culture is big. But my big thing is make sure you don't miss the red flags, cut bait faster and make sure you really involve the team and hire for that culture. Make sure they're a great culture fit. Make sure they're amazing within that first 30 to 60 days. And if not cut bait and move on.   ⁓ and get better and better and better at refining your hiring process. You do that and you will not be in the hiring suck and make sure you've got people that wanna be with you for the next five, 10, 15 years. I had a great candidate. I was so excited to hire this person but things just didn't feel right. And I wanna say with you passing on people that doesn't mean it's a no forever but it's a no for today. And my word, have bracelets on here. My word this year is happy but also.   I have a bracelet that says no, it's a very incognito one. I mean, I've got it held up and you can't really even see it. To remind myself that saying no often is saying yes. ⁓ Me saying no to potential and hiring as a yes of a, it's an all in, is a way better decision to make than Habsies. And the more you can grain that and set solid on that, the better you're going to be long-term. The right people you feel it, you know it. So don't get desperate, wait and hold out and they'll be there, I promise you.   You can, and then have great training and onboarding. We can help with that. have 30, 60, 90 day onboarding. We help assess this. help offices hire office managers, those bigger roles. We don't do the hiring for you, but we teach you, we get on interviews with you. If you need help with this, you're not getting great people. had another doctor who just joined us and she's like, Kiera, lost 40 team members in a year and a half. And I was like, great. Everybody has a hiring graveyard. And the goal is that we get better from that. We move on from that and we do it better the next time. And that's what we commit to.   Raise your standards, raise who you are, and I promise you'll be in a good shape. So you don't need more resumes, you need a right process. You need to stop skipping over those red flags, you need to stop being desperate, and you need to stop giving hope and potential when they're not going to work out. We need to make cuts harder and faster, and we need to be more intentional with who we do hire. And I promise you, you're gonna have that during team before you know it. It's hard, it's scary. We don't wanna do it, but I promise you it's very worth it. So.   ⁓ Reach out, I'd love to help you. We've got a lot of resources for hiring. We have an entire hiring course part of our virtual academy. It's all online. We also have downloadable forms. You name it, we probably have it. So reach out, Hello@TheDentalATeam.com. Commit to only hiring your dream team. And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

The Digital Slice
Episode 238 - The One Growth Lever Service Businesses Ignore

The Digital Slice

Play Episode Listen Later Jun 30, 2026 26:10


Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge. Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company. Ghazenfer Mansoor is a founder, author, and tech strategist who helps businesses unlock significant growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

A Year and a Day: Divorce Without Destruction

Artificial intelligence is already inside the divorce process: on your attorney's desk, in the courtroom, and possibly in your own search history. The question is whether you're using it wisely or setting yourself up for a costly mistake.In this episode, Jaime Davis sits down with Diana Romanov, certified family law specialist, founder of Romanov Law, and author of Divorce Like a Boss, to get an honest, ground-level look at how AI is reshaping family law right now. Diana is licensed to practice in both California and Germany and has become one of the leading voices at the intersection of divorce law and legal technology, with a YouTube following of 366,000+ subscribers.Diana explains what "digital divorce" really means and draws a critical distinction between open-source AI tools and closed-source platforms like CoCounsel by Thomson Reuters, which offers HIPAA-level data security. She walks through a real case in which she used AI to analyze seven years of bank records in minutes, uncovering a money trail that led from a Wells Fargo account to a Bank of America account to a Cash App, a discovery that would have taken a team of attorneys and accountants days to piece together.The conversation also gets into the serious risks: AI hallucinations that have produced entirely fabricated case citations in actual court filings, judges who have warned attorneys of sanctions for relying on AI-generated legal research without verification, and why your own search history could be subpoenaed and used against you in discovery.Diana also makes the case for why AI will never replace a human attorney. She explains how clients stand to benefit when their attorney uses it well, from financial analysis that once took days now taking minutes, to assisting with routine tasks that no longer run up the billable clock.

MLOps.community
AI Agents in Healthcare?

MLOps.community

Play Episode Listen Later Jun 30, 2026 39:28


Kingsley Madikaegbu is the founder of HealID, a startup building agentic AI on top of the Model Context Protocol (MCP) for one of the most heavily regulated environments there is: healthcare.Recorded at MCP Dev Summit North America in New York, Kingsley sits down with Alex Salkever of the Agentic AI Foundation to break down how you give patients, doctors, caregivers, and family members each their own agent over the same medical record — without breaching HIPAA, leaking PHI, or letting an agent quietly go off the rails. In this conversation:

Empowered Patient Podcast
Cloud-Based Vendor-Agnostic EEG Platform Unifies and Standardizes Data with Daniele De Mari Neurogram TRANSCRIPT

Empowered Patient Podcast

Play Episode Listen Later Jun 30, 2026


Daniele De Mari, Founder and CEO of Neurogram, points out the significant problem of non-standardized data formats in EEG (electroencephalography), compared to the universal standard used in radiology.  Neurogram has developed a hardware-agnostic, cloud-based solution that standardizes EEG data from various manufacturers, integrates with EMRs, significantly improves clinical workflows, and is accessible from any computer. With improved data security and the ability to analyze large datasets, this platform can support advances in biomarker development for neurological conditions and stimulate more clinical research and collaboration.  Daniele explains, "So the problem is not 100% on medical exams. It happens exclusively on EEG, and that makes it worse, because it doesn't happen everywhere, it's actually worse for EEG scans. So, knowing a parallel between EEG scans and radiology, every data point in radiology is DICON. So DICON is a universal file format that is standardized. I can send you a DICON over email or to your phone, WhatsApp, and you can open it on your phone. That's how universal it is. That's how open the file type is. It's compatible with EMRs. And so that's awesome. And that's one of the reasons why radiology grows so much. And EEG, it's an electroencephalogram. We have, I would say, 15 different brands around the world. In Brazil, we have seven. In the US, we have top like four or five companies, and they all export data in a different file format. So brand A has its own format, brand B has its own format, brand C, and so forth." "So we managed to be compatible with most of the brands out there, most of the EEG brands out there. We have a solution that is 100% agnostic and 100% in the cloud, which means we can read from multiple EEG devices out there. If you record in brand A, and I'm not going to say the brands in the podcast, but if you require data from brand A, brand B, brand C, all of it gets standardized into one unified system. So the physician no longer has to log into multiple devices in multiple systems, and it's all in one place. As I said, it's 100% in the cloud, so they can access from a Mac computer, which is now impossible to read EEGs from a Mac computer. Now you can do this. It's compliant. It's HIPAA compliant. We're moving towards the FDA approval process right now for the system, although we're actually selling in Brazil." #Neurogram #EEG #HealthcareIT #ClinicalNeurophysiology #DigitalHealth #HealthDataStandardization #EMRIntegration #MedicalAI #PatientSafety #HealthcareInnovation neurogram.com Listen to the podcast here

Empowered Patient Podcast
Cloud-Based Vendor-Agnostic EEG Platform Unifies and Standardizes Data with Daniele De Mari Neurogram

Empowered Patient Podcast

Play Episode Listen Later Jun 30, 2026 19:32


Daniele De Mari, Founder and CEO of Neurogram, points out the significant problem of non-standardized data formats in EEG (electroencephalography), compared to the universal standard used in radiology.  Neurogram has developed a hardware-agnostic, cloud-based solution that standardizes EEG data from various manufacturers, integrates with EMRs, significantly improves clinical workflows, and is accessible from any computer. With improved data security and the ability to analyze large datasets, this platform can support advances in biomarker development for neurological conditions and stimulate more clinical research and collaboration.  Daniele explains, "So the problem is not 100% on medical exams. It happens exclusively on EEG, and that makes it worse, because it doesn't happen everywhere, it's actually worse for EEG scans. So, knowing a parallel between EEG scans and radiology, every data point in radiology is DICON. So DICON is a universal file format that is standardized. I can send you a DICON over email or to your phone, WhatsApp, and you can open it on your phone. That's how universal it is. That's how open the file type is. It's compatible with EMRs. And so that's awesome. And that's one of the reasons why radiology grows so much. And EEG, it's an electroencephalogram. We have, I would say, 15 different brands around the world. In Brazil, we have seven. In the US, we have top like four or five companies, and they all export data in a different file format. So brand A has its own format, brand B has its own format, brand C, and so forth." "So we managed to be compatible with most of the brands out there, most of the EEG brands out there. We have a solution that is 100% agnostic and 100% in the cloud, which means we can read from multiple EEG devices out there. If you record in brand A, and I'm not going to say the brands in the podcast, but if you require data from brand A, brand B, brand C, all of it gets standardized into one unified system. So the physician no longer has to log into multiple devices in multiple systems, and it's all in one place. As I said, it's 100% in the cloud, so they can access from a Mac computer, which is now impossible to read EEGs from a Mac computer. Now you can do this. It's compliant. It's HIPAA compliant. We're moving towards the FDA approval process right now for the system, although we're actually selling in Brazil." #Neurogram #EEG #HealthcareIT #ClinicalNeurophysiology #DigitalHealth #HealthDataStandardization #EMRIntegration #MedicalAI #PatientSafety #HealthcareInnovation neurogram.com Download the transcript here

Spa Marketing Made Easy Podcast
SMME #490 You May Have Already Made a HIPAA Mistake With AI — Here's How to Know

Spa Marketing Made Easy Podcast

Play Episode Listen Later Jun 29, 2026 14:07


If you typed your patient's name and an appointment date into ChatGPT this week, you may have just created a HIPAA violation. Not because you were careless. Because nobody explained what actually counts as protected health information when AI is involved, and the standard consumer tools you're using every day were not built with your clinical practice in mind. AI compliance is not a solved problem. The law is moving slower than the technology. Your insurance carrier may not cover AI-related incidents. And right now, without a written policy, every person on your team is making the AI call individually, under the pressure of a busy day. This episode gives you the framework to get ahead of it before something goes wrong.   In this episode, we discuss: • what HIPAA actually protects and the 18 identifiers most spa owners miss (including before-and-after photos) • the one-sentence prompt rule that keeps you out of PHI territory in any AI tool • why your BAA doesn't protect you the way you think it does • the three things your insurance carrier is starting to ask about AI at underwriting • the four internal documents every spa and medspa should have in place right now • where to start if this feels overwhelming (it's one paragraph, and Daniela gives you the exact language)   Please note: Addo Aesthetics is not a law firm and nothing in this episode constitutes legal advice. For guidance specific to your practice, please consult a qualified healthcare attorney. Resources Mentioned Blog post: "Your Patients' Data, Your Business Information, and AI: What Every Spa and Medspa Owner Needs to Know About Governing AI in 2026" — https://www.addoaesthetics.com/blog/hipaa-ai-tools-medical-spa/ Frier Levitt AI, EMRs and Liability Webinar - frierlevitt.com/webinars/ai-emrs-liability-2026/   Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 

ai data mistakes chatgpt web hipaa phi baa emrs smme your patients about your host
The Fit Mess
Your Wearable Knows You're Anxious — And It's Selling That

The Fit Mess

Play Episode Listen Later Jun 29, 2026 26:43


Most people assume AI privacy concerns stop at “what did I type into the chat box.” Jeremy and Jason argue the real frontier is biometric: wearables, microphones, and cameras feeding emotional-state data into systems explicitly engineered to maximize engagement through manufactured neediness and guilt. If you've wondered who actually controls the AI buildout, who pays for it, and whether anyone is allowed to say no — this episode lays out the mechanics.Key Moments00:00 — Cold open: framing AI as a system designed to track biological stress points and monetize emotional breakdowns00:58 — Biometric personalization systems and engineered emotional neediness in app design01:21 — Jason on walled gardens, demographic ad targeting, and how AI scales old surveillance-advertising playbooks03:11 — EULAs, GDPR vs. the US's weaker protections, and why companies skip the EU market rather than comply04:19 — The shift from data you type to biometric data — wearables, cameras, microphones, system logs05:36 — Jason's own biometric feedback company vs. platforms where the user doesn't control their data06:31 — The HIPAA loophole: why “anonymized” data lets companies avoid medical-data restrictions08:25 — Paul Krugman on enshittification, broken automated interfaces, and forced participation in the AI rollout10:57 — The outsourcing-to-AI parallel with offshored call centers, and the discomfort underneath that comparison13:16 — The NAACP's lawsuit against xAI over unpermitted gas turbines in Mississippi, and the DOJ's national-security intervention14:49 — Whether AI's water and energy demands will shrink as the technology gets more efficient18:08 — Why AI struggles to optimize for a vague goal like “happiness”23:15 — The Vesuvius Challenge: AI helps decode a 2,000-year-old Stoic scroll buried by Mount Vesuvius

Wolfe Admin Podcast
The Chris Wolfe Podcast: IT Security and HIPAA

Wolfe Admin Podcast

Play Episode Listen Later Jun 29, 2026 32:29


---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth

Help Me With HIPAA
Use Your Free OCR Consulting - Ep 566

Help Me With HIPAA

Play Episode Listen Later Jun 26, 2026 56:57


Ever wish you could get expert HIPAA advice straight from the source – without the invoice? This episode digs into a little-known offering: the "free consulting" that the Office for Civil Rights (OCR) actually gives out, if you know where to look. We break down the seven biggest lessons buried in official OCR videos and settlement guidance, covering everything from keeping tabs on your inventory (yes, all your data – even the digital version of an old truck growing weeds) to why risk management means more than doing paperwork once a year. If you're in healthcare and want practical tips to avoid trouble before it makes the headlines, this episode's for you. More info at HelpMeWithHIPAA.com/566

Private Practice Skills
How to Launch a Successful Private Practice in 2026

Private Practice Skills

Play Episode Listen Later Jun 26, 2026 41:49


With all the changes in the therapy profession and private practice lately, I've heard folks wonder if it's possible to have a successful private practice in 2026. I do wholeheartedly believe it's still possible! But I do also think it's wise to adapt our strategy to fit today.In this episode, I share the two top tips I'd focus on to launch a successful private practice in 2026. The good news: they don't have anything to do with AI or technology. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:⁠https://hubs.la/Q04k58tL0⁠*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year :)Links Mentioned:Free Checklist: Start a Private Practice in Counseling:https://tinyurl.com/y9ek9en8Training: “The Client Attraction System"https://privatepracticeskills.teachable.com/p/client-attraction-systemTraining: “Website Copy in a Weekend”https://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendVideo: "Beat Big Tech Therapy by not Playing Their Game”https://youtu.be/wKrlL6oxUX4Video: "Big Tech & AI Won't Replace Private Practice”https://youtu.be/thRjsJPYccsVideo: "Develop your Niche in Private Practice”https://youtu.be/bh6bJRb7iwQVideo: "5 Ways to Find Your Therapy Niche”https://youtu.be/FU1eHRDwkusVideo: "How to Find Your Specialty as a Therapist with Roy Kim, CSAT”https://youtu.be/klbXEq4sIWsFree Workshop: "SEO & AIO for Therapists: Simple Steps to Get Found on Google and AI”https://www.youtube.com/watch?v=VosuMl8CTwoLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Tim Stating the Obvious
AI at Work with Kate Marshall

Tim Stating the Obvious

Play Episode Listen Later Jun 26, 2026 28:53 Transcription Available


In this episode of AI at Work, Tim Staton sits down with Kate Marshall, founder of the GRAI Fractional Chief AI Officer and author of AI at Work. They explore practical how to use AI at work, effective ways to use AI at work, and answer the common question how can AI help me at work while addressing can I use AI at work responsibly in professional environments.   Kate shares expert guidance on AI at work who runs the office — the critical balance between human leadership and intelligent systems. The conversation dives deep into what is AI and data governance, AI and data governance and privacy OECD frameworks, and the role of the Centre for AI and Data Governance in helping organizations stay compliant. They also unpack what is AI and cybersecurity, AI and machine learning cybersecurity, generative AI and cybersecurity, and tackle the debate AI and cybersecurity which is better when building secure, resilient systems.   The AI Revolution and Human Potential Tim Staton and Kate Marshall discuss a vision where AI augments human potential instead of replacing it. Kate emphasizes shifting the narrative from job loss to exponential human growth by letting AI handle repetitive tasks. This approach reduces fear and helps employees embrace new ways to use AI at work for more creative, high-value outcomes.   Challenges in AI Adoption and Implementation Many organizations struggle to move beyond experimentation. Kate highlights common pitfalls including legacy systems, data integrity issues, and resistance rooted in uncertainty about how can AI help me at work versus the risks involved. She stresses the need for clear strategy rather than simply “grabbing onto AI” without proper planning.   Data Integrity, Governance & Security Data concerns remain a major barrier. Kate strongly recommends enterprise-grade tools over free versions and explains best practices around AI and data governance, privacy regulations like HIPAA, and protecting sensitive information. The discussion covers responsible data handling and why governance must be foundational to any successful AI strategy.   Training, Customization & Human Oversight Kate addresses the problem of generic “AI slop” and shows how proper training and customization lead to outstanding results. She clarifies the difference between automations and adaptive AI agents while reinforcing the importance of keeping humans in control. Listeners gain practical insights on how to use AI at work effectively, including the human-in-the-loop model that prevents errors and ensures alignment with business goals.   Strategic Implementation & Future of Work The episode provides a clear roadmap: start with goals, not tools. Kate's book AI at Work offers a practical checklist-based approach ideal for non-technical leaders. They also explore how organizational structures and roles are evolving, the rise of fractional Chief AI Officers, and how to prepare teams for the significant changes ahead. Whether you're wondering can I use AI at work, seeking proven ways to use AI at work, or need clarity on AI and cybersecurity, this conversation delivers actionable strategies, responsible AI policies, and a balanced view on the future of work.   Key Topics: The importance of AI literacy for organizational leadership Balancing technological innovation with human elements Common pitfalls in AI adoption, including data integrity and governance Practical steps to move from AI experimentation to strategic implementation Developing responsible AI policies that protect sensitive data Human in the loop vs. human out of the loop How to train teams effectively for AI adoption Organizing around clear goals, not just the tools The future of work: preparing for AI integration and workforce transformation   This episode is essential listening for leaders and professionals who want to thrive in the AI era. Subscribe for more expert conversations on how to use AI at work responsibly and effectively.   Connect With Kate Marshall: LinkedIn: https://www.linkedin.com/in/kate-b-marshall/ Website: https://thegr.ai/ Book: https://a.co/d/0dZ15wKd     Connect With Tim Website: timstatingtheobvious.com Facebook: https://www.facebook.com/timstatingtheobvious YouTube: https://www.youtube.com/channel/UCHfDcITKUdniO8R3RP0lvdw Instagram: @TimStating TikTok: @timstatingtheobvious LinkedIn: https://www.linkedin.com/in/tim-staton-04b41a271/ SKOOL Community: https://www.skool.com/timstatingtheobvious-9537/about?ref=de9c7e65d8ba4eeabc1a8eea413c125b

Podiatry Profits Podcast
The Missed Call Costing You 37 Patients (I Fix It On Camera)`

Podiatry Profits Podcast

Play Episode Listen Later Jun 25, 2026 12:37 Transcription Available


$11,250 a month can disappear from a small practice without a single insurance cut, ad change, or “slow season.” The leak is simpler and more painful: inbound phone calls that go unanswered when the front desk is slammed, it is after hours, or the team is juggling check-ins, insurance calls, and ringing lines.We walk through the exact math behind missed calls, using a conservative baseline of 150 missed calls per month, a 25% new patient conversion, and a $300 average new patient visit value. Then we dig into the real-world behavior that makes this problem worse: most callers who hit voicemail never leave a message, and many immediately book with the next practice that picks up. That turns “we will call you back” into a quiet pipeline for your competitors.Next, we demonstrate a voice AI answering service built for medical practices that can pick up 24/7, hold a natural conversation, send a text with your online booking link, answer common questions like insurance and parking, and transfer calls to your team during business hours with context attached. We also address HIPAA concerns, why the phone layer can be a safer place to start than AI that touches patient charts, and what setup typically looks like when implemented correctly.If you want more booked appointments, less front-desk chaos, and a better first impression for patients, start by fixing the phone. Subscribe, share this with a practice owner who needs it, and leave a review so more clinicians can stop losing patients to voicemail. More resources?-----------------------Watch Full Episodes in my YouTube channel!https://youtube.com/@drtjahn----------------------Get Your Free Copy of my book, "Podiatry Profits Book: Crafting A Seven-Figure Lifestyle Practice" to grow your podiatry practice.  You just cover the shipping:https://www.podiatryprofitsbook.com----------------------Do you want to build your dream private practice without the hassles of insurance networks?  Then schedule a FREE 45-min Strategy Session with me.  We will dive to look at your current practice and I will provide you with a crystal game plan for you:https://drtjahn.com/the-profit-accelerator-session/----------------------I've created this EXCLUSIVE Private Facebook Group community of like-minded podiatrists who are coming together to build their DREAM PRIVATE PRACTICE, and FREE to join!!https://www.facebook.com/groups/podiatryprofits

ASCP Esty Talk
Ep 402 – Command Prompting for AI

ASCP Esty Talk

Play Episode Listen Later Jun 24, 2026 20:35


In this episode of ASCP Esty Talk, Maggie and Ella talk about command prompting and how the way you communicate with AI shapes the results you get. They break down why vague prompts fall flat, how specificity changes outcomes, and how best to use it in your esthetics practice. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.    Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

Mental Health Business Mentor
Less Time Charting, More Time Helping: How Mentalyc Supports Modern Clinicians with Maria Szandrach

Mental Health Business Mentor

Play Episode Listen Later Jun 24, 2026 31:36


Send us Fan MailIn this episode of The Mental Health Business Mentor, we explore how technology is reshaping the way therapists manage documentation, treatment planning, and clinical workflows. Our guest, Maria Szandrach, introduces Mentalyc, an AI-powered platform designed specifically for mental health professionals, and shares how it helps clinicians spend less time on paperwork and more time focused on client care. We discuss how the platform supports the creation of progress notes and treatment plans, reduces administrative burden, and provides valuable clinical insights while maintaining a strong commitment to privacy and compliance. Whether you're curious about integrating AI into your practice or looking for ways to improve efficiency and reduce documentation fatigue, this conversation offers a thoughtful look at how technology can support both clinicians and the clients they serve.What You'll Learn:How Mentalyc uses AI to support therapists, counselors, and mental health professionals with clinical documentation.Why documentation is one of the leading contributors to clinician stress and burnout—and how technology can help.The importance of maintaining HIPAA compliance, security, and ethical standards when incorporating AI into clinical work.What the future of clinical documentation may look like as technology continues to evolve within the mental health field.Bio:Maria is an experienced entrepreneur with over 10 years of experience and an MSc degree from London Business School. She co-founded Mentalyc as her third startup (the previous ones were solving problems in the Mental Health and Insurance industries). As a teenager, Maria went to therapy for an eating disorder. She switched therapists 5 times before she eventually recovered. She devoted her career to making therapy more effective and efficient. Nowadays, Maria spends most of her days talking to clinicians, other entrepreneurs, and decision-makers in various mental health organizations. As an ex-patient, she deeply values therapeutic relationships and therapy as such. She aims at making clinical work more rewarding and less stressful, the connection between clients and clinicians less disturbed, and the intuitively applied interventions recognized for their therapeutic impact.Please visit https://www.mentalyc.com/ and use this discount code: MHBM50OFF. It will give 50% off the first month for new clients, after the free 14-day trial.Connect with Maria Szandrach:https://www.facebook.com/Mentalychttps://www.instagram.com/mentalyc_inc/https://www.linkedin.com/company/mentalyc/Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice. thejunipercenter.comConnect with Dr. Margo Jacquot:Website: thejunipercenter.comInstagram: @thejunipercenterFacebook: The Juniper Center

The Massage Boss Podcast
329 - How To Get A New Massage Therapist Booked Out Faster

The Massage Boss Podcast

Play Episode Listen Later Jun 22, 2026 24:28


You hired the therapist. Now comes the harder part: getting clients to actually book with them. One of the biggest mistakes massage practice owners make is treating marketing like a collection of random activities instead of a system. A social media post here. A promotion there. A referral when someone remembers to ask. The problem is that random marketing creates random results. In this episode, I'll walk you through a simple framework for getting a new therapist booked faster without constantly chasing the latest marketing tactic. We'll discuss: • Why marketing becomes more important after you hire • How to set clear goals for a new therapist's schedule • How to identify what's already working in your marketing • Why doing more of what's working often beats trying something new • How to choose the right marketing strategies based on your time, energy, and budget • The retention metrics that actually matter • How to use internal marketing and client transfers to build momentum quickly If you've hired a therapist and you're staring at an empty schedule wondering what comes next, this episode will help you create a more intentional plan to fill it.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness  

We Are, Marketing Happy - A Healthcare Marketing Podcast
The Three Pillars of Healthcare Influencer Marketing

We Are, Marketing Happy - A Healthcare Marketing Podcast

Play Episode Listen Later Jun 19, 2026 11:07


Healthcare marketing is leaving the glossy, corporate-ad era behind. What patients actually respond to now is real faces, real stories, and real expertise — and that's reshaping who gets a microphone in your marketing strategy.This week, we're breaking down a framework for healthcare influencer marketing built around three distinct buckets, each serving a different purpose: reach, trust, and content fuel.1. External Social Media Influencers (Buying the Audience): This is about borrowing an existing audience. You partner with established creators (lifestyle, parenting, wellness, or condition-specific) to break into demographics you haven't reached yet. The healthcare wrinkle: the FTC and FDA don't play around with disclosure, so #Ad labeling is mandatory, and you'll want to vet a creator's history to make sure nothing in their past content conflicts with your brand. CreatorIQ or Sprout Social both help with exactly this kind of audience and brand-safety vetting before you sign anything.2. Internal Brand Experts (The "OG Medfluencers"): Your own doctors, nurses, researchers, and therapists who are already building an audience bring something no outside partnership can buy: built-in clinical credibility and hyper-local trust. Because they're still employees, they need clear boundaries between personal opinion and your organization's official position, along with genuine support like studio time and compliance help. Tools like EveryoneSocial or DSMN8 make it easy to push pre-approved, legally cleared content straight to your internal team so they can share with confidence.3. User-Generated Content (UGC): Rather than paying for someone's following, UGC means sourcing the raw, unscripted content patients are already creating (recovery journeys, clinic walkthroughs, unboxings) and putting it to work across your owned and paid channels. The one rule you can't skip: a HIPAA-compliant release form before any patient face or story touches paid media. Archive.com automatically captures organic content your brand gets tagged in, while Bounty and Skeepers help you run micro-campaigns for content that's pre-licensed and ready for ads from the start.The takeaway: external influencers expand your reach, internal experts close the trust gap, and UGC delivers the content that actually performs!For more on this topic, check out episode 107: Influencer Marketing in Healthcare.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Private Practice Survival Guide
The Practice Owner's AI Toolkit for 2026

Private Practice Survival Guide

Play Episode Listen Later Jun 18, 2026 19:18


Send us Fan MailAI isn't coming for your practice—it's already here. In this quick-tip episode of the Private Practice Survival Guide, host Brandon Seigel shares a practical toolkit any practice owner can use to cut busywork, reduce no-shows, and scale results heading into 2026 and 2027. From HIPAA-compliant scheduling agents to documentation and scribing, content marketing acceleration, and analytics you can actually use, this episode shows you how to start small, move fast, and build compounding advantages. You'll also learn the essential guardrails—HIPAA, data security and sovereignty, informed consent, and human oversight—so you can deploy AI responsibly in healthcare.What You'll Learn:Why leveraging AI now helps practices thrive in 2026–2027Three quick wins: AI email responses, note summaries/transcriptions, and scheduling coordinationHow to adopt HIPAA-compliant AI scheduling agents and AI-powered reminders/two-way messagingPractical tools for documentation/scribing, content marketing, front-desk automation, and analyticsHow to build a reusable prompt swipe file and structure prompts with role, context, task, and formatGuardrails that matter: HIPAA, data security/sovereignty, informed consent, and human oversightTurning meetings into action with transcription and AI extraction for accountabilityChange management tips to train your team, reduce fear, and celebrate early winsPick one low-judgment, high-frequency task and run a two-week AI test—your future practice will thank you. #PrivatePractice #HealthcareAI #PracticeManagement #AIAutomation #HIPAAWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

Private Practice Skills
Private Practice in 2012 vs. 2026

Private Practice Skills

Play Episode Listen Later Jun 18, 2026 33:10


2026 Marie interviews 2012 Marie (the year I started private practice). Which do you prefer more?Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:⁠https://hubs.la/Q04k58tL0⁠*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

The Massage Boss Podcast
328 - The Five Things That Determine If A New Hire Thrives In Your Massage Business

The Massage Boss Podcast

Play Episode Listen Later Jun 18, 2026 26:31


You found someone. The interview went well. The practical looked great. They seemed like the perfect fit. A few months later, things aren't going the way you hoped. Before you assume you hired the wrong person, it may be worth looking at the bigger picture.   In this episode, I break down the five factors that determine whether a new hire succeeds or struggles inside a massage practice. We'll talk about hiring, onboarding, expectations, leadership, and one of the most overlooked pieces of all: keeping their schedule busy.   Because the truth is, a great hire can still fail in the wrong environment, while an average hire can thrive when they're given the right support.   In this episode, we'll discuss: • How to tell if you actually hired the right person • The onboarding mistakes that create problems before they even start • Why unclear expectations lead to frustration on both sides • The leadership skills most massage business owners were never taught • Why marketing becomes even more important after you hire   If you've ever hired someone and wondered, "Why isn't this working?" this episode will help you diagnose where the real problem might be.   ---   *Brought to you by GlossGenius.*   Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder.   GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos.   More growth. Less busywork.   Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan.      Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness  

ASCP Esty Talk
Ep 400 – The Wellness Split

ASCP Esty Talk

Play Episode Listen Later Jun 17, 2026 17:53


In this episode of ASCP Esty Talk, Maggie and Ella discuss how wellness is splitting in two directions: hyper-optimization and a return to nervous system care. Your hosts also explore what this shift means for estheticians, who are often expected to balance both technical expertise and a more therapeutic role in practice. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, and business owner with more than 20 years of experience in corrective skin care. Known as an "ingredient junkie" and industry cheerleader, she empowers professionals to think beyond products and develop a deeper understanding of skin function and formulation. In addition to her practice, Cressman is the founder of the HHP Collective, a practitioner-led community focused on strengthening clinical reasoning and advancing professional growth within the esthetics industry.   Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors: Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.  Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     GlossGenius Gaps in your schedule. Clients who don't rebook. Tight margins. High payment processing fees. Sound familiar? When you're running your own practice, you don't have time to figure out where you could be making more money. Especially when you're stitching together booking, payments, and a clunky EMR that only makes things harder. That's why we love GlossGenius — the business management platform that does the work for you. It fills your calendar, rebooks clients automatically, upsells high-margin services, and has the lowest flat-rate payment processing fees. Plus, all the HIPAA-compliant tools you need for charting, consents, and client records — without the admin chaos. GlossGenius grows your revenue and handles the busywork, so you can focus on your clients. Use code ESTY at GlossGenius.com for 50% off your first two months of their Gold or Platinum plan. GlossGenius. More Growth. Less Busywork. Visit https://glossgenius.com/ascp for more details.   Face Reality is an award-winning, professional acne brand trusted by thousands of providers. Its clinically tested products, customizable protocols, and provider product training deliver life-changing results across all skin types—empowering professionals to confidently clear even the most stubborn acne. Plus, when you enroll, your $800 certification comes back to you as $800 off your opening order* after completion. *$800 discount code valid on one product order of $1,200 or more. Valid for 30 days after completion of certification. Must enter code at checkout. Offer subject to change.   https://facerealityskincare.com/pages/certification-training Social (TikTok, IG, Facebook): https://www.instagram.com/facerealityskincare/ https://tiktok.com/@facerealityskincare https://www.facebook.com/facerealityskincare   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare 

Voices of Women Physicians
Ep 196: How to Use AI and Automation to Save Time and Grow Your Practice with Dr. Anne Gonzalez

Voices of Women Physicians

Play Episode Listen Later Jun 16, 2026 26:43


Anne Gonzalez, MD is a practicing Direct Primary Care physician at Emerald Health DPC in Western North Carolina. After eight years in insurance-based medicine, she made the leap to DPC and hasn't looked back. She hosts the DPC Life Podcast, where she has honest, unscripted conversations with DPC physicians about the real work of building an independent practice, and runs the DPC Lifer Club, a free community for physicians in the early stages of doing the same.Some of the topics we discussed:Implementing the 4Rs of practice growthHow to use automation to grow your practice without doing everything manuallyAttracting and retaining patients with a membership-based practiceImproving patient engagement and responsivenessUsing AI-powered phone assistants and website chat widgets for 24/7 patient communicationReplacing multiple software subscriptions with one platformHarmony Ops' custom GPTs and AI tools for practice developmentCRM systems, workflow automation, and HIPAA-compliant technology solutionsStreamlining scheduling, forms, onboarding, and communicationsUsing social media strategically to grow an independent practicePractice growth strategies for physicians with full patient panelsBalancing automation with authentic human connectionOpportunities for coaching, community, and physician supportAnd more!Interested in learning more about my telehealth direct specialty care practice? At AmazVita MD, I help patients optimize weight and metabolic health, harmonize hormones in peri/menopause, and enhance wellness and vitality. Accepting new patients now.Website:amazvitamd.comEmail:hello@amazvitamd.comLearn more about me or schedule a FREE coaching call:https://www.joyfulsuccessliving.com/ Join the Voices of Women Physicians Facebook Group:https://www.facebook.com/groups/190596326343825/Connect with Dr. Gonzalez:DPC LIFE PODCASTWebsite: https://dpclife.comSpotify: https://open.spotify.com/show/5eHR2BEnHwEVklUYWJQ11XFacebook: https://www.facebook.com/dpclife/Instagram: @dpclifeHARMONY OPSMain Site: https://harmonyopsfordpc.comInstagram: @harmonyopsfordpcFacebook: https://www.facebook.com/harmonyopsfordpc/Ep 195: How to Use Automations to Elevate Your DPC with Dr. Anne GonzalezApple PodcastsSpotify

A Toast to Rom Coms
The Boogeyman

A Toast to Rom Coms

Play Episode Listen Later Jun 15, 2026 71:45


Buckle up for this listener request! We're discussing 2023's The Boogeyman, a fresh take on Stephen King's short story. Don't let this PG-13 rating fool you, this movie is creepy AF. This movie thrives on sneak peaks and what might be lurking in the dark. When you finally get to see the creature, it's an imaginative take on the unknown. Listen up as we talk about awful friends, worse parents, HIPAA violations, and how the paranormal affects house insurance! Paired with a Boogeyman cocktail. Rate! Review! Follow! Follow us on Instagram and Letterboxd @toastyhorror Check out our website toasttoromcoms.com Email us at toasttoromcoms@gmail.com

Finding Your Way Through Therapy
Trust Is Earned Before Therapy Can Work

Finding Your Way Through Therapy

Play Episode Listen Later Jun 10, 2026 30:58 Transcription Available


Send us Fan MailYou can build the best peer support team on paper, fund the best wellness initiatives, and still miss the people who are hurting the most. That's where this conversation with Dr. Stacey Raymond goes, and we don't stay polite about it. We talk about why first responder mental health needs to start at the academy level, with a clear warning: the job will expose you to traumatic events, and it will change your sleep, your relationships, and how you see the world. We also get specific about a topic that frustrates a lot of officers and clinicians alike: what “vetted therapist” should actually mean. If you're a clinician who wants to work with police, fire, EMS, or dispatch, cultural competence isn't a buzzword. It's ride-alongs, learning how calls really flow, understanding why police often don't get to process between calls, and recognizing how trust is earned minute by minute. Along the way we highlight the hidden load carried by 911 dispatchers, including relentless exposure to crisis audio, limited movement, and little closure due to HIPAA. Then we zoom out to leadership and risk. Chiefs and supervisors often want certainty about who is “safe,” but human behavior is dynamic and can shift fast with substances, gambling addiction, and life stress. Dr. Raymond shares research using the ACEs questionnaire and adult attachment patterns, showing how certain adverse childhood experiences correlate with avoidant, mistrustful coping, meaning some officers will bypass peer support and refuse therapy even when they know they're struggling. If you care about police wellness, first responder resilience, EMDR-informed trauma treatment, and building a culture where getting help doesn't feel dangerous, hit play. Subscribe, share this with someone in public safety, and leave a review so more people can find the conversation.To reach Stacy, please go to her website: https://www.drstacyraymond.com/Her Instagram is https://www.instagram.com/stacyshrink1414/You can buy her book hereDeemedFit: First Responder OwnedWe are a first responder owned company looking to get first responders in the best mental shape.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showYouTube Channel For The Podcast

Dental A Team w/ Kiera Dent and Dr. Mark Costes
#1,160: The Best Ways to Prep + Budget For CE

Dental A Team w/ Kiera Dent and Dr. Mark Costes

Play Episode Listen Later Jun 9, 2026 25:55


Continuing education on your mind? What about areas in your practice you want to grow, or strengths and skillsets you want your team to have? Tiff and Kristy discuss the power of continuing education, including why it changes lives (and offices), where to fit it in your schedule, how to add makeup days of production, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Tiff (00:00) Hello, Dental A Team listeners. We are so excited to have you here today. I know there's an intro you guys listen to that says we're excited for you, and what you're listening to today is the consultants, and we're taking over. ⁓ and and we really are excited to be here today. I have the one and only Kristy Treasure with me this morning. And ⁓ Kristy, I had a client this morning.   that they have a client that is a client of yours. And they were like, Who is it? It was, it's, it's treasure, right? Is that her last name? And I was like, that's truly her last name. She truly is a treasure. And they were looking at it. ⁓ your client had recommended you to them. ⁓ and they they were like, is Treasure really her last name? So I felt like I needed to say it tonight. How are you? I know it was it was cute. Yeah. Yeah.   The Dental A Team (00:37) No.   ⁓ that's so cool. Good. Yeah.   Tiff (00:48) It's the middle of the week for us. This is a wild podcasting day for us. but here we are. Kristy, thank you for being here. And you've got a full week of calls this week too. It's first week of the month for us recording this and how's ⁓ how's everything going over there? How are you how are you doing? How are your clients looking? What have you what trends are you seeing on your end?   The Dental A Team (01:09) Yeah.   It's crazy because I'm seeing a lot of clients have things fall out of their schedule in May, yet we had great numbers. I'm like, is May gonna be the new September or like what's happening here? But I I don't know if it's weather related, graduations. I don't know. It's it's weird.   Tiff (01:24) Yeah.   Yeah. Yeah.   I totally agree with you though. ⁓ here like rounding out end of May, like looking at Maine numbers. I've seen the same thing. I've seen a lot of practices that had some stellar production and some stellar collections. And I even have a few practices yesterday that were shocked when they looked at their numbers because they felt like they were so much worse because the schedule kept falling apart. ⁓ yeah, and I said the same thing. I know my o my Ohio office, I said it's cause it's finally not like   The Dental A Team (01:51) Yeah.   Tiff (01:57) like fifty degrees and ninety mile an hour winds, people are trying to get outside. So we're definitely hitting that season. And I think people are maybe prioritizing their personal lives a little bit more than maybe we're used to ⁓ in dentistry and we might be seeing that. I don't know. But I agree. I'm seeing that for sure.   The Dental A Team (02:17) Yeah, and it seems like it's coast to coast. So and the weird thing is is I d even if I say graduations and stuff, that's not new for May, but we'll see. We'll see. Yeah.   Tiff (02:26) I know, I know.   Yeah, yeah, I do agree. I do agree. Well, I'm excited for the summer. I know here in Arizona it's getting warmer, but we've had a pretty tame summer so far and the rest of the country's catching up to us. So I thought today would be a good day to get us some podcasts under our belt and we chatted before this and decided we're gonna chat about CE, you guys, ⁓ continue continuing education and   Honestly, Kristy, continuing education is something I think you really, really love personally, professionally, and for your practices. It's something I see you prioritize a ton. And so actually, this is a perfect podcast subject for us. And I thought let's chat through some of the CE opportunities, but also, Kristy, I know you and I both work with a lot of practices and a lot of dentists who do a ton of CE.   And making sure we add that into their budget is something I think both of us prioritize. So I thought we could chat about that some as well. So first and foremost, Kristy, personally for you, I would love to hear like what does your CE and your life look like and how how have you successfully prioritized it? Cause I think others can see that in themselves as well. And you truly do. I watch you. You're you're constantly learning, you're constantly absorbing something. ⁓ and how do you how do you fit that into your life?   The Dental A Team (03:52) Yeah. Well, I I am much like you in that we like to prioritize things and be efficient at it. And having gone through James Clear book for atomic habits, I think it's actually up there on my shelf, but we talk about this all the time and I like to combine, hey, every morning I have to get ready and so why not listen to a podcast or an audio book ⁓ while I'm getting ready? And so   Tiff (04:00) No.   The Dental A Team (04:20) A lot of times I will do that for sure. But then also, you know, you, me, all of the coaches, we look at lag measures within a practice and lead measures. And in the next few months, I we're talking about summer, but September is going to be here around the corner too. And we start looking forward to the new year. And as part of our process for looking into the new year, part of that planning can be planning for continuing to education.   Tiff (04:38) It is.   Okay.   The Dental A Team (04:50) What are areas within our practice that we want to grow or grow for ourselves and or for practice needs and literally starting to map that out and what it looks like for next year.   Tiff (05:05) Yeah, I completely agree. I completely agree. And I do think this is the time of the year to think about that because also if we haven't budgeted for it yet for this year, now we need to start looking at what would that budget look like for next year. And I know, Kristy, to your point, there are so many doctors that I've worked with that get to June and they're like, Tiff, there's this thing I want to do in October, but it's full, so I'm on a wait list. And I'm like, Well, when did the list start? Can we do that in twenty twenty seven or whatever the next year is?   Can we do it in that year to also budget for that and be like top of top priority on that list instead of on that wait list? So I totally agree. This is the time of year to start that. Yeah.   The Dental A Team (05:44) For sure. I was gonna say too   Tiff with CE, listening to you talk. I think about it almost like we break marketing into internal and external. I think with CE, we can almost break it that way too. There can be some very low cost, no cost, just like the podcast or webinars, or take time out of the practice, even to work on some of your internal systems. And that is continuing education for your team too.   Tiff (05:55) Yeah.   For sure.   The Dental A Team (06:14) So you could break it into two different buckets. And I know today we were talking about budgeting for the external CE, if you will, but I think teams need to think about that too. And there are the priority of mandatory CE, your HIPAA, your OSHA, making sure we're planning those and blocking them in our schedule too.   Tiff (06:31) Mm-hmm.   Yeah, that's a really good point. And to your point, the like webinars and the ⁓ team and staff trainings and all of those like OSHA HIPAA ⁓ team training just in handoffs in general, what you guys do with Dental A Team when we come into your office, all of those pieces are continuing education. I totally agree. And sometimes you do have to shut down the office. I know Kiera and I talk about this a lot actually in our COVID shutdown is when Dental A Team like we we were we   busted at the seams. We had so much ⁓ work to do. It was wild, but it was because it was that forced shutdown. There wasn't an option, right? And so rather than having the force shutdown and the practices that we knew really not doing anything, they decided, hey, Kiera, Tiff, we need you to train our teams virtually while they're while they're sitting here so that we can continue paying them and they can continue to grow. So when we come back, our systems are solid. So we were building out operations manuals. We were doing   ⁓ we were doing CEs, we were doing how-to's, we were doing everything you can think of, training practices and ⁓ teams in that capacity to your point where it's like, yeah, we just shut down and we're just doing an overhaul of these pieces to get it to where we can run again as soon as we get back. And that is a a massive point because it is continuing education and the budgeting portion of that.   still is okay, great, we're gonna shut down for three days. What does that look like? How do we add that three days worth of production into the rest of the month to make up that shutdown?   The Dental A Team (08:09) Absolutely. And sometimes it may be cost effective or more cost effective to bring people into the practice versus going outward. But looking at what you have in budget and what it would cost to do it beforehand. Yeah. Huge.   Tiff (08:18) Absolutely.   Yeah.   Yeah. Yeah. I totally agree. I remember one of the first offices that I went in practice to a long time ago, right? We've been doing this for so long now. But one of the first practices I went to, they were like, Whoa, wait, you want me to shut down my afternoon? And I was like, Yes, I do. And they were like, We can't, we can't lose that production. I was I promise you, you're gonna make it up tenfold after the fact because you're all gonna be rowing in the same direction. So no matter what we do during this meeting,   It's gonna be incredible. Your your meeting's gonna be incredible. You're gonna learn great things. The consultants know some amazing things, but you're all rowing in the same direction. And so the production that's gonna come after the meeting in the months, weeks, all of that time frame is tenfold gonna be more than what you might lose, quote unquote, in those couple of hours that you shut down for that training in the afternoon. So I think that's a great that's a great point, Kristy, is bringing people in and you don't have the hotel, you don't have the flights, you don't have all those costs as well.   The Dental A Team (09:19) Yeah. The other thing to that too, Tiff, is if you're going externally, make sure you come up with a plan. How are we gonna come back and implement this? So many times we invest in that CE and we go and then we come back. Maybe we learned about sleep or we learned about, you know, a new service, but then we come back and we never really launch it because we didn't develop a plan for how we were gonna come back and integrate it. We just jumped back into the same old routine.   Tiff (09:28) Yeah.   Yes, which is easy. They talk about like your teeth have that muscle memory. So if you don't wear your retainers, your teeth are gonna go right back to where they're suppos where they're supposed to be, right? Where they grew to. And so your brain is the same. Your brain has that muscle memory and honestly your capacity is the same. So you do you or even having having us in or having another trainer in office, you're like, Yeah, let's do it, let's do it. But to your point, if there's not an actionable, okay, do this, which we leave with, right? We say, Okay, you're gonna do these things, you're gonna do it.   this many times or to this percentage and by this state and so there's an action plan left but if you don't leave with that come back with it or that trainer leaves and you have that your muscle memory and your capacity is gonna flip back to what's easiest and what's easiest is to do what you were doing even if it was hard and not getting the result you wanted it's what you know. So even though it's hard having teeth that are misaligned, your teeth know that space they're gonna go back to it. So you're gonna do the same thing and so will your team.   The Dental A Team (10:45) Yeah. You know, something else that was coming to my mind is so many doctors hear these new things and they it's like we talk about the shiny object, right? Have you ever with some of your doctors or teams, like before they jump in and invest in that, actually pull your patients and see is this a service that they're looking for or would be interested in?   Tiff (10:55) Yeah.   The Dental A Team (11:08) 'Cause sometimes they invest a lot, right? And then they come back and they're really disappointed because it was like, Man, I didn't have the market for that or how do I have to market it to really make it work, you know?   Tiff (11:11) Yeah.   Mm.   Yes, that's huge. And I think that is something originally this topic was given to us as trends in dentistry. And it's like, gosh, trends in dentistry could be so vast, right? And it's like, to your point, it ch it truly just depends on the doctor and the patient base, the demographic that you're in. I've worked with plenty of practices that are in a demographic that doesn't support sleep, but they want to do sleep, right? But they're in ⁓ like a a Medicaid.   you know, area. They they take Medicaid and they do the and yes, I want to offer that service, but to your point, is that something that your patient base is looking for in that area? Yes, I want to give it to them, but the cost might not be worth the value back, the ROI that you're gonna get in return for the CE that you just took.   The Dental A Team (12:10) Yeah, one hundred percent. Or you're gonna have to spend a ton more in marketing to draw from a greater area, right? And so now your investment just got even greater.   Tiff (12:14) Yeah.   Yeah.   Yeah. Yeah. And that's the difference I think, Kristy too. I I have a dentist, he loves CE, like loves. I have a bucket, he pours into his CE bucket every single month because he spends a n ton of money on CE every year. And I'm we're like, cool, fine with it. We budgeted for it. But to that point, there's CE that he does that he does because he's interested in it and wants the knowledge. He just likes to learn.   And there's CE that he does that he knows he's gonna actually implement and get a great ROI on in the office. And so he knows those two like demographics, right? He knows those two differences in the CE and he plays to whichever side or team, however you wanna say it, he's playing to to get that to get that done.   The Dental A Team (13:07) Yeah. Going into it eyes wide open, right? That's that's the best. So then the expectation meets your outcome. But yeah.   Tiff (13:10) Yeah.   Yes. Yes.   Yeah. Yeah. Yeah. Cause there's so many things. There's a million things I want to learn that I'm interested in. But it's like, okay, well, the ROI has to be there for the time, for the finances, for the input, the output, all of those pieces have to make sense. So yeah, I love that. I do have practices too when we're talking, you know, quote unquote trends that do have like I I talked to a practice yesterday that has a a trainer that comes in for Sarah.   The Dental A Team (13:30) Yeah.   Tiff (13:43) crowns, right? So we know all of those. We've got the Sarat Crowns, we've got a bunch of trainers that do come in. We've got practices that come, we come in two practices, but then practices that come to us two times a year. So there's those as well. And there's all the sleep apnea, the implants supported. And I'm a huge advocate before I'll go on this tangent before we move forward. I'm a huge advocate for like going back and learning something you've already learned.   So a lot of doctors that I work with are like, yeah, I took that, I took that implant pathways course, you know, 10 years ago. I'm like, awesome. Do you think anything's changed in the last 10 years that maybe hasn't popped up on a forum for you? Right. Like there's so many things that I think if you if you're not going back and getting that exposure again and retaking classes or getting recertified or what have you, I think there's a lot to be lost in there with how quickly dentistry moves and progresses, especially with technology.   I think it's really easy to fall behind in those spaces.   The Dental A Team (14:45) I agree with you a hundred percent, Tiff. Yeah.   Tiff (14:48) Yeah. Yeah. So budgeting for it is easy, right? Well, from our perspective at least. Like from my perspective, it's easy. ⁓ when I think when you're in it, I do this personally. I think when I'm in it, I'm like, yeah, I want all of those things. And then I'm just gonna figure out how to afford them. But what we do is we take a step back and say, Okay, cool. What do you want to do? And and like you said, do the research on what is your patient base, what are they using? And I like to look at what are you referring out the most that you want to keep in house that you would   that you would want to do. If you don't love root canals, don't do root canals. Refer those out. But if you're like I could place implants and I could enjoy that, great. Then maybe we look at an implant course depending on how many you're sending out. So do that due diligence and then start vetting courses. Like what courses have the best reviews? Where how far are they? I make my doctors look at the course cost, which is always easy. We think of that. But then on top of that, what is your travel?   The Dental A Team (15:21) Right.   Tiff (15:48) Right. And I think maybe Kristy that comes from us traveling. It's very easy for us to think that far ahead to be like, okay, well, what about a rental car, a flight, and a flight home and a hotel and food? Like we're doing this every other week. So I think it's easy. But I have them like lump all of that together and then literally build a budget so that they're saving a certain amount of that goes into their not their   Bam per se, right? Because that's how do we keep the practice open. But it's their BAM of well, if we want to make this happen, that's the in access bam that we're saving.   The Dental A Team (16:22) Yeah, I agree with you. And then that way too, we chunk it down, right? If the course is next September, we have this many months to add that to our bucket, so to speak, to pay for it, right? And same thing if they're looking to take team with them, it makes it a a lot more affordable than fo forking it all out at once. And then we also know what we have to hit every month, like you said, to the BAM. We make it a goal with the team and we achieve it together.   Tiff (16:26) Yeah.   Yep.   Yes.   Yeah. Yeah.   Yes, and we move the money. Don't leave it in the account that can be spent. We move the money. Yeah. Yeah. Yeah. Yeah. I have an office that I had a ⁓ an office manager call me just frantic. And she's like, my gosh, there's this thing coming up. It's this massive thing that doctor decided she wants to send everybody to. And it's in three months. And she's like, I don't know how we're gonna afford it. That's not like great question. So we had to work backwards, you know, and it   The Dental A Team (16:58) Absolutely agree with you a hundred percent.   Tiff (17:23) It was a stretch and it was hard, but I was like, cool, now we know this is something that you guys are interested in and it's gonna happen again next year. So if we're gonna go again next year, now we know the costs and we can pay for this this year, figure out how to pay off that credit card, and then start saving for the next one. And we worked it for the office manager. It was very easy because we had worked something similar for a bonus that they   we're working towards and so she could like relate it. She's like, this is exactly what we did for that the cruise we want to take or whatever it was, the Hawaiian vacation, whatever wherever they were sending them to, I can't remember, that she could relate it and say, ⁓ I can do that. And I'm like, gosh, we make it so difficult, right, to budget these things out. But we do it in our personal lives when we're like, I want to go to Europe. I want to go on a trip. I want to go to California, wherever. We're doing the same thing, but we forget to do that in business.   The Dental A Team (18:15) Yeah.   I love that you talked about the bonus because literally I was gonna say these CE things can be a very rewarding thing to take the team to and use it in that capacity. And to be honest with you, Tiff, I there's been so many times where I've seen doctors go, Well, I'll take my key players. And then they come back and they regret that they didn't bring the whole team because hearing having the whole team go to some of these things.   Tiff (18:33) Yeah.   The Dental A Team (18:41) ⁓ number one, the bonding experience for team can be huge. And number two, we all hear things differently. So we're gonna bring back a different piece of the pie and literally to hit the ground running and really implement some of these things coming back can be hugely beneficial to bring the whole team if you can budget and afford it, right? So with that being said, to add that to the budget and plan for it can be rewarding in more than one way.   Tiff (18:48) Yep.   Yeah.   Absolutely. And I think it shows the investment in the team, Kristy, because as you're talking, I'm thinking of all the excuses I'm gonna hear from doctors, right? Like, well, my team turnover. I don't know if that like what if they leave? And it's like, what if they do leave? But showing if you have the availability and if it's a desire of yours. I'm not saying change your perspective and change your thoughts and ideals. Like I it's neither here nor there to me, but my perspective can be on this.   If I show the investment to this team and I truly believe in them and I want them here, I'm investing in them and I'm having fun with them. I'm integrating them as my team and I'm not sitting here saying I'm the only one who can do this. So I'm gonna go and bring it all to you guys, but you guys can come with me. I think Kristy that helps that bond and it helps that tie to the doctor and the practice and increases the culture value. So you're actually potentially with the right people.   less likely to lose people than more likely to lose people if that makes sense.   The Dental A Team (20:09) Yeah,   one hundred percent. And and I've heard that in my a lifetime in dentistry too. But I will tell you that, you know, it it's CE has been one of the things that's really helped form me. And I'm very grateful for the people that invested in me. And you know, to that point too, Tiff, sometimes we have to look like I did come back and maybe they only stayed a year or two. However, they might have brought more to the bottom line too that wouldn't have been there.   Tiff (20:23) For sure.   The Dental A Team (20:38) So don't always see it as a loss either. And you never know what's going to come back around. You know, even if those people leave, they may be referring patients to you just because you have that knowledge and know the skill set.   Tiff (20:39) Yeah.   Yeah. And building, I think to your point, building ⁓ systems and protocols and settings things into stone thereafter the CE, right? Like there's so much groundwork that's being laid, whether they leave or not. They're doing so much for the future people who are coming in and potentially even referring other employees to your practice, not just patients as well.   The Dental A Team (21:01) Yeah.   Yeah. I'd say, you know, last year, at the end of last year, I had one of my clients that was looking to go to an Invisalign course and she literally was worried about bringing the whole team and stuff. But afterward, she was ready to book another one. And literally at that meeting, you know, we talked about it. Set your goals. And they literally ⁓ set their Invisalign goals and got to Pearl level like within less than a year.   Tiff (21:29) Yeah.   wow.   The Dental A Team (21:42) And so it really did number one, bomb them and the team got rallied and excited and it affected, you know, how they were treating patients and team. So they all benefited.   Tiff (21:54) Yeah. That's awesome.   That's amazing. I love that. I love that. So I think this one kind of I this was more of a conversation and I loved it. And I knew it would be because it was a it's a controversial subject and there's so many different angles to take on it. So thank you for having that with me. I would say C E is important. It's summertime, so it's time to   Make sure you've got your CE this year. If you need it for your license, by the way, start looking if you don't have that yet. And secondary to that, Kristy, I totally agree. It's time to start thinking about next year. So 2026 right now, so whatever year you're listening to this, it doesn't matter. ⁓ next year is still next year. So right now, start thinking about 2027 and budget it. I think Kristy, you're 100% right. Inventory your practice. What are what are things you're referring out that you could keep in that you would want to keep in? I talked to a dentist yesterday that does not want to do root canals.   Don't do them if you don't want to do them. Like you only do the things you want to. So then look for the courses, price it out, price out the whole thing. If you're leaving, price it out. If you're bringing someone in, price it out. Like whatever that is, what is the production you're gonna lose both ways? If you're leaving the office or if somebody's coming in, what's the production loss? ⁓ price it out and then prep for it. So start budgeting that every single month and moving that money. I have a lot of doctors who will prepay for CE at the end of the year.   to get rid of some of that cash so that they're not paying taxes on that chunk of cash. And that's a really easy way to do it. I know we do try to do end of year spending. What better time of year to start prepping for that than mid year? Yeah.   The Dental A Team (23:29) Absolutely.   Couldn't agree with you more, Tiff.   Tiff (23:32) Awesome. Okay, well guys, that's a wrap on our CE chat for today. I hope that you find something really, really fun. Leave us a review below. Let us know what you decided to do and if there are any courses that you guys suggest for other practices. We are all about sharing best practices and sharing just a wealth of knowledge from wherever we can gather it. So leave that in the comments as well or reach out to us. Hello@TheDentalATeam.com.   And we will be more than happy to take your suggestions and also help you budget if you need help budgeting. So that's a wrap. Kristy, thank you so much. I know this was a slam dunk of a scheduling opportunity here. So I appreciate you being here today with me, and I appreciate you always making podcasting so easy. Yeah, awesome guys. And I hope you go have a wonderful summer, and we'll catch you next time.   The Dental A Team (24:14) Thank you.