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Taboola CEO Adam Singolda joins Ari Paparo to explore the company's role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
When the going gets tough, Big Tech finds a way to shift the blame. This week's news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandbox isn't officially dead, but it's definitely on life support. What we learned — We gave Google too much power. We waited too long to call BS. But it did push the industry to build something better—and AI might be the next frontier. Search monopoly trial kicks off — DOJ proposes radical remedies: selling Chrome, banning default deals, even forcing Google to license its search data. Google's own proposals? Pretty weak. Apple Ads rises quietly — With hardware revenue stalling, Apple is rebranding its ad business and prepping for a bigger move. Think: proprietary data, closed-loop measurement, and Taboola partnerships. A new reality — Google's cookie exit may change nothing and everything. And Apple might be the next walled garden advertisers can't ignore. In closing: RIP to your cookie POV decks. You deserved better. Learn more about your ad choices. Visit megaphone.fm/adchoices
Adam Singolda is the founder and CEO of Taboola (NASDAQ: TBLA), a content discovery platform that powers recommendations for Apple News, Yahoo, and other major publishers, reaching over 500 million daily active users.In this episode of World of DaaS, Adam and Auren discuss:The war for internet user attentionWhy Apple and Amazon are becoming ad companiesBuilding a discovery engine for the internetThe future of AI-powered advertisingLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas. You can find Auren Hoffman on X at @auren and Adam Singolda on X at @AdamSingolda.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
In today's episode of the HR Leaders Podcast, we welcome Kristy Sundjaja, Chief People Officer at Taboola. Kristy S. shares her unique journey from engineering to HR leadership, highlighting how her technical background shapes her approach to transforming HR practices.She dives into the evolving role of AI in HR, the importance of scaling people operations, and how HR leaders can lead the way in adopting innovative technologies. Kristy also reflects on the significance of embracing vulnerability as a leader and balancing personal growth with professional ambitions.
Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.Takeaways:• Google's Market Power and Tensions: Adam highlights concerns in the industry regarding Google's practices, such as keeping users within its ecosystem rather than directing them to other publishers. • Optimism for the Open Web: Despite challenges, Adam expresses strong optimism for the open web, emphasizing the opportunities for AI in personalizing content, improving user engagement, and increasing revenue per user.• Importance of Quality News: He stresses the role of quality news and journalism, arguing against reliance on user-generated content platforms for important information, which could pose risks due to lack of editorial oversight.• AI in Advertising: Taboola is exploring AI, particularly through their tool, "Abby," which uses a conversational layer to help advertisers design campaigns. • Expansion of Retail Media: Adam predicts significant growth in retail media as it begins to look beyond its own platforms for audience reach. • Apple Partnership: Taboola's partnership with Apple allows it to serve ads on Apple News in several markets. • Opportunities with Generative AI: He describes a future where AI-driven media buying can lower churn rates and increase ad spend efficiency, giving brands control while enabling faster decision-making.• Rise of New Distribution Channels: Adam foresees the open web expanding into non-traditional environments, such as cars and kitchens, providing news and other digital content in more everyday settings.• Yahoo's Revival: Adam credits Yahoo's recent success to its management team and a culture focused on execution and transparency, which he believes has transformed Yahoo into a strong partner in the open web ecosystem.Guest: Adam SingoldaHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative
In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM's Neil Peace to discuss celebratory campaigns. Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences. Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.
“Native Ads: Der Schlüssel zur Diversifizierung Deines Traffics im Q4” In diesem Webinar erhalten Teilnehmer:innen einen umfassenden Überblick über Native Ads und erfahren, wie sie ihre Marketing-Strategie durch die Integration von Taboola und Outbrain Ads optimieren können. Unternehmen, die bereits in Meta und Google Ads investieren, lernen, wie sie ihre Reichweite gezielt erweitern und den Traffic diversifizieren können. Marcel Sattler, ein führender Experte mit über 10 Jahren Erfahrung und einem Adspend von mehreren hundert Millionen Euro, teilt Best Practices, wertvolle Case Studies und konkrete Handlungsempfehlungen. Dieses Webinar ist besonders relevant für Unternehmen, die vor dem wichtigen vierten Quartal entscheiden möchten, ob Native Ads ein strategischer Hebel für ihr Wachstum sein könnten. Das wirst Du nach dem Webinar gelernt haben: - Verständnis von Native Ads: Die Teilnehmer:innen erhalten einen klaren Überblick über Native Advertising und lernen die Unterschiede zu anderen Werbeformaten kennen. - Best Practices für Taboola und Outbrain: Es werden bewährte Strategien und Techniken vorgestellt, um erfolgreiche Kampagnen auf den Plattformen Taboola und Outbrain durchzuführen. - Case Studies aus der Praxis: Anhand konkreter Fallbeispiele sehen die Teilnehmer:innen, wie andere Unternehmen Native Ads effektiv eingesetzt haben, um ihre Ziele zu erreichen. - Entscheidungsgrundlagen für das vierte Quartal: Die Teilnehmer:innen werden in der Lage sein, fundierte Entscheidungen darüber zu treffen, ob Native Ads in ihrer Marketingstrategie für das bevorstehende vierte Quartal eine Rolle spielen sollten.
As practical applications of AI are rolled out, they are increasingly being deployed on-premises at scale. We are wrapping up this season of Utilizing Tech with Solidigm focused on AI Data Infrastructure by discussing practical deployment considerations with Ariel Pisetzky, VP of Information Technology and Cyber at Taboola in a discussion with Jeniece Wnorowski and Stephen Foskett. Companies like Taboola are built on data and have been deploying AI-driven applications for years. Generative AI brings new capabilities but is part of a spectrum of solutions that leverage data to produce results for customers. As applications mature, many companies are looking to bring them back on-premises, and this trend will likely accelerate given the cost of AI infrastructure as-a-service offerings. Owned infrastructure can also deliver beyond expected lifespans, representing a potential windfall for businesses that can continue to use deprerciated hardware. This is especially true of large flash drives, which have proven much more reliable than initially predicted. Although it is tempting to buy the biggest, fastest infrastructure to extend the lifespan of equipment, Pisetzky recommends focusing on equipment that is flexible and can be re-purposed in other ways in the future. Server storage is unique in that it is easy to upgrade and replace it in place, even hot-swapping drives, and large lives have a very long lifespan. Hosts: Stephen Foskett, Organizer of Tech Field Day: https://www.linkedin.com/in/sfoskett/ Jeniece Wnorowski, Datacenter Product Marketing Manager at Solidigm: https://www.linkedin.com/in/jeniecewnorowski/ Guest: Ariel Pisetzky, VP of Information Technology and Cyber, Taboola: https://www.linkedin.com/in/ariel-pisetzky/ Follow Utilizing Tech Website: https://www.UtilizingTech.com/ X/Twitter: https://www.twitter.com/UtilizingTech Tech Field Day Website: https://www.TechFieldDay.com LinkedIn: https://www.LinkedIn.com/company/Tech-Field-Day X/Twitter: https://www.Twitter.com/TechFieldDay Tags: #UtilizingTech, #Sponsored, #AIDataInfrastructure, #AI, @SFoskett, @TechFieldDay, @UtilizingTech, @Solidigm,
Now that the public betas are out, even more people are customizing their iPhones, iPads, and to an extent, their Macs. Plus as app developers start exploiting Apple's new features, Apple is looking to expand its ads with famous chumbox advertiser Taboola.Contact your hosts@williamgallagher_ on Threads@WGallagher on TwitterWilliam's 58keys on YouTubeWilliam Gallagher on email@hillithreads on Threads@Hillitech on TwitterWes on MastodonWes Hilliard on emailSponsored by:Zocdoc: Go to zocdoc.com/appleinsider and download the app to sign-up for FREE. Find doctors and specialists that take your insurance and even book appointments online!Fastmail: Try Fastmail free for 30 days and get 10% off your first year at fastmail.com/appleinsiderLinks from the Show:iOS 18 review: expansive customization with a pinch of AImacOS Sequoia beta review: yet again small but welcome changesGlobal iPhone shipments are rising, but Apple is losing share to Chinese rivalsApple's India business surges by 33% as iPhone sales growApple Intelligence to drive upgrade cycles for iPhone and iPadNew rumor backs up claim of a rose-colored iPhone 16 ProApple stock overtakes Microsoft on increased AI expectationsiPhone 15 struggles in sales but older models pick up the slackStream Deck will be compatible with iPad very soonHands on with new iPad magnetic charging stands with huge Prime Day discountsTinyPod transforms your Apple Watch into a mock iPodHitchcock-style flying camera ad promotes Safari's privacy protectionsPhone encryption debate will reignite over attempted Trump assassinationApple News ads may get much worse with new Taboola dealDelta 1.6 classic game emulator now available for iPadIs Apple finally serious about gaming after its latest push?Those Games turns crappy mobile game ads into actually good puzzlesThe WizardSupport the show:Support the show on Patreon or Apple Podcasts to get ad-free episodes every week, access to our private Discord channel, and early release of the show! We would also appreciate a 5-star rating and review in Apple PodcastsMore AppleInsider podcastsTune in to our HomeKit Insider podcast covering the latest news, products, apps and everything HomeKit related. Subscribe in Apple Podcasts, Overcast, or just search for HomeKit Insider wherever you get your podcasts.Subscribe and listen to our AppleInsider Daily podcast for the latest Apple news Monday through Friday. You can find it on Apple Podcasts, Overcast, or anywhere you listen to podcasts.Podcast artwork from Basic Apple Guy. Download the free wallpaper pack here.Those interested in sponsoring the show can reach out to us at: advertising@appleinsider.com (00:00) - Intro (01:49) - Steve Jobs (08:18) - Betas (16:01) - iOS 18 app icons (26:07) - Underdogs (41:59) - Unlocking iPhones (51:57) - Ads in Apple News (01:12:18) - AppleInsider+ ★ Support this podcast on Patreon ★
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession? Rants and raves include VidCon Baltimore and StickerMule. ----- This week's links: Ken Griffin Buys Dinosaur Taboola to Sell Apple Ads Dax Shepard Does Deal with Amazon's Wondery CMOs Under Pressure ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
AT&T says criminals stole phone records of "nearly all" customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue "checkmark"' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
AT&T says criminals stole phone records of "nearly all" customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue "checkmark"' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
AT&T says criminals stole phone records of "nearly all" customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue "checkmark"' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
AT&T says criminals stole phone records of 'nearly all' customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue 'checkmark' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
AT&T says criminals stole phone records of "nearly all" customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue "checkmark"' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
AT&T says criminals stole phone records of "nearly all" customers in new data breach AT&T (T) Hack Is Part of Snowflake (SNOW) Customer Cyberattack Campaign Researchers: Weak Security Defaults Enabled Squarespace Domains Hijacks Goldman Sachs: AI Is Overhyped, Wildly Expensive, and Unreliable Elon Musk Has Said He Is Committing Around $45 Million a Month to a New Pro-Trump Super PAC This Is The Fastest Object Ever Made by Humans, And It's Not Slowing Down EU accuses Elon Musk's X of deceptive practices over blue "checkmark"' Mercedes-Benz's 400kW EV chargers are coming to Starbucks FTC Fires A Warning Shot At Eight Companies Over 'Right To Repair' Violations Kaspersky Lab Closing U.S. Division; Laying Off Workers Google in talks to buy Wiz Google switches to selective indexing Google reportedly offered EU cloud firms over $500 million to continue antitrust case against Microsoft OpenAI CEO Sam Altman's $27 million mansion is a 'lemon' with a leaky pool, lawsuit alleges (with video tour) Taboola to sell ads for Apple The New Satanic Panic: Exorcism in the Age of TikTok Kenya's biggest protest in recent history played out on a walkie-talkie app OpenAI's AGI progress chart Samsung's new AI image generating tool is a little too good - The Verge Giant Google Pixel 9 leak reveals the Fold, faster charging, battery, and more YouTube Music sound search rolling out, AI radio in testing Google is ending an experiment that let you annotate search results Gemini on Android just got a lot more useful on the lock screen OpenAI illegally stopped staff from sharing dangers, whistleblowers say Mistral releases Codestral Mamba for faster, longer code generation | VentureBeat Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI Carlos Watson, Ozy Media Founder, Is Found Guilty of Fraud Drone conquers Everest The Planets Today Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: 1password.com/twig
Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.The pair discuss media coverage around the Euros and Olympics, takeaways from the latest IPA Bellwether, how Labour intends to support the current BBC funding model and more.Highlights:00:24: Summer of Sport – Olympics and Paralympics coverage; keyword-blocking of Reach articles8:14: IPA Bellwether shows business optimism10:51: Labour's commitment to the BBC's licensing arrangements15:45: News round-up: UKTV's U masterbrand; another Telegraph Media Group auction; Omnicom earnings; Taboola and Apple strike adtech deal; Euros viewing figuresRelated Links:UKTV launches U masterbrand with ‘biggest-ever' campaign starring CherChannel 4 creates ‘most accessible' sponsorship idents yet for Paralympics 2024Half of Reach's Euro 2024 coverage wrongly identified by brands as unsafeLabour quietens BBC funding chatter for now as it commits to licence fee to 2027ITVX pulls in its biggest live-stream audience for England semi-final victory---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
On today's episode of 9to5Mac Daily, we cover Apple's controversial new ad partner. Additionally, we delve into a trio of rumors about future iPhone designs, colors, and more. Finally, a look at Apple's new privacy-focused Safari promotions. Tune in for all of the latest Apple news! Sponsored by Roborock: Get up to $650 off Roborock's lineup of high-end autonomous robot vacs with prices starting from $260 for Prime Day 2024. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Stories discussed in this episode: Apple taps infamous Taboola to sell ads for Apple News and Stocks Apple touts Safari privacy features in new ad: 'Your browsing is being watched' Rumor: iPhone 16 Pro will come in a new rose color when it debuts iPhone 17 2nm chip reports disputed by leaker with decent record Apple delays plans for new space-saving iPhone internal design Listen & Subscribe: Apple Podcasts Overcast RSS Spotify TuneIn Google Podcasts Subscribe to support Chance directly with 9to5Mac Daily Plus and unlock: Ad-free versions of every episode Bonus content Catch up on 9to5Mac Daily episodes! Don't miss out on our other daily podcasts: Quick Charge 9to5Toys Daily Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show.
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
It's our annual Prime Day special!Apple releases a startling new HomePod color.Some of these Prime Day HomePod accessories are weird.Apple is now working with Taboola. Great.The CMF Phone 1 is cute but we're not getting one.Our thanks to Zocdoc, a free app that shows you doctors who are patient-reviewed, take your insurance and are available when you need them. So when you walk into that doctor's office, you're set up to see someone in your network who gets you. Go to zocdoc.com/REBOUND and download the Zocdoc app for free.If you want to help out the show and get some great bonus content, consider becoming a Rebound Prime member! Just go to prime.reboundcast.com to check it out!You can now also support the show by buying shirts, iPhone cases, hats and more items featuring our catchphrase, "TECHNOLOGY" and now shirts and hats featuring our stylish logo!
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
The public betas for iOS 18, macOS Sequoia, and other operating systems for Apple devices are out now. Apple, along with Nvidia and Anthropic, used thousands of YouTube videos to train their AI systems. How close does Samsung's Galaxy Watch Ultra compare to Apple's Watch Ultra? Apple also opened its payment service to rivals in Europe following a settlement of a case from the European Union. Apple releases public betas for iOS 18, macOS Sequoia, and more. Jason's macOS Sequoia first look. iOS 18 adds new 'Recovered' album to the Photos app for finding lost or damaged content. Taboola to sell ads for Apple Samsung Galaxy Watch Ultra hands-on: ultra déjà vu. Apple now makes it easier to switch from Google Photos to iCloud Photos. Apple, Nvidia, Anthropic used thousands of swiped YouTube Videos to Train AI. Apple beats lawsuit over forcing developers to use its closed ecosystem. Apple settles EU case by opening its iPhone payment system to rivals. India antitrust probe finds Apple abused position in apps market. Apple seeks 'killer app' for its $3,500 Vision Pro headset. Picks of the Week: Jason's Pick: Anker Surge Protector Andy's Pick: CamelCamelCamel Alex's Pick: Toad the Wet Sprocket Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
Is the MVP where we should stop at understanding whether we have a good direction to go with our product idea? Probably not.Join us to the latest episode, where Matt and Moshe have met with Anat Eldar, Product Leadership Consultant, as she goes through her Net Adoption Threshold (NAT) framework. Drawing from her extensive product management roles at companies such as Amdocs, Microsoft, AOL, Yahoo and Taboola, as well as from her teaching at the Reichman University, Anat had developed NAT to help product managers and organizations understand not only what the value they create, but also whether it is greater than the costs (both sunk and switching costs) and the current solution's value. Join us as we learn from Anat:How did she get to product What is the Net Adoption Threshold (NAT) frameworkWho is it for and how they use itDoes it fit all types of products and situations?Does it work well with other frameworks or does it replace them?The breakdown of the NAT formula: New Solution Value - (Sunk Costs + Switching Costs) > Current Solution Value How do we quantify each of these? What is the most important thing to quantify in this process?Some pitfalls when startups attempt to implement the NAT framework and how to avoid themHow often should they assess the NAT if things are changing?How to start adopting NAT right awayAnd much more!You can connect with Anat at:LinkedIn: https://www.linkedin.com/in/anateldar/ Read more from Anat about NAT: https://www.linkedin.com/pulse/rethinking-mvp-introducing-net-adoption-threshold-nat-anat-eldar-jmpef/You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More
איך אפשר להתקדם מהר בבניית מוצר מבלי להסתכן? איך מאזנים את המתח שבין מהירות לאיכות? מתי נכון להמשיך לבצע עוד יוזר-טסט ומתי כדאי לזנוח את המתודולוגיה ופשוט לצאת לדרך? בשבוע הבא נחזור עם פרק חדש בסדרת ״SaaS בסקייל״, ובינתיים אנחנו שמחים לשדר לכם פרק מתוך פודקאסט ניהול המוצר שלנו, ״פרודקטיבי״ בהגשת רן ארז, Product Lead במאנדיי. בניהול מוצר יש פעמים שצריך לעבוד לאט ויסודי. ולפעמים, מכל מיני סיבות כמו מחסור בכוח אדם או העובדה שאנחנו עסק מתחיל וקטן שהמשאבים שלו מוגבלים – אנחנו צריכים לעבוד בצורה מאוד Lean ולרוץ מאוד מהר. הבעיה היא שלפעמים זה נוגד את שיטות העבודה שלימדו אותנו ב״שיעורי מוצר״. בפרק רן מדבר עם תמר שולץ, Head of Product בטאבולה, על שלושה סיפורים במהלך הקריירה שלה שבה התמודדה עם דילמת האיזון בין מהירות לאיכות: איך מפגש אחד עם משתמשים ברכבת חידד מה ששבועות בהעלאת היפוזות לא הצליחו להבהיר, מתי החליטה לסמוך על האינסטינקטים המקצועיים ולוותר על ולידציה, ועל הפעם שרק כשהגיעה לנקודת ה״להיות או לחדול״ – קיבלה החלטה מוצרית אמיצה. לפרקים נוספים של הפודקאסט, חפשו ״פרודקטיבי״ בכל אחת מהאפליקציות, או באתר Startup for Startup See omnystudio.com/listener for privacy information.
Ele é especialista em anúncios nativos e já faturou mais de 50 milhões de reais. E ele veio ensinar um pouco do que ela sabe no Kiwicast. O nome dele é Maurício Brollo e ele conversou com a gente sobre: -O que são os native ads e como utilizá-los -O que muda do Taboola para o Meta Ads -As vantagens de utilizar o Taboola -Como chamar a atenção do seu lead com os native ads -Variando seus anúncios para vender mais -O número de testes de anúncios que ele faz -Os primeiros passos para vender no Taboola E muito mais! Quer saber tudo que o Maurício Brollo disse pra gente? Dá o play no Kiwicast de hoje. E conta pra gente nos comentários o maior insight que você tirou do episódio. Nosso Instagram é @Kiwify
10X Success Hacks for Startups, Innovations and Ventures (consulting and training tips)
Welcome to a new episode of the Pitch Cafe Podcast!
Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. He's led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend). He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.In This Conversation We Discuss: [00:47] Intro[01:46] From affiliate revenue to lead growth[03:24] Embracing an omnichannel approach[04:38] Perfection delays progress in marketing[06:52] crafting high-value lookalikes[08:29] Optimizing pixel insights & conversion API[09:09] Creating compelling cinemagraphs[09:48] Understanding channel personalities[11:07] Maximizing Shopify's ad targeting capabilities[12:38] Taking enterprise-Level expertise to freelancing[14:10] Converting results across different sectors[14:48] Sharing expertise: offering tips and strategies[15:22] Exploring the roles of a growth marketer[17:00] The holistic approach of growth marketing[18:38] Maximizing ROI with limited ad budgets[20:53] Tailoring testing approach to ad spend[21:39] Balancing growth and acquisition costs[23:34] Determining the right time to add channels[25:21] Using organic & paid efforts on different channels[27:03] Reach out to Jake MadoffResources:Subscribe to Honest Ecommerce on YoutubeIncrease your revenue with growth marketing jakemadoff.io/Follow Jake Madoff linkedin.com/in/jake-madoff-8a191070/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola's exclusive 30-year native advertising sales deal with Yahoo.
Rohaan Khan is the Founder and CEO of OrangeTrail Media, a brand that helps digital advertisers scale with exclusive agency ad accounts for Facebook, Google, TikTok, Snapchat, Bing, Taboola, and Twitter. Rohaan is an entrepreneur, investor, and philanthropist with deep knowledge of marketing, consumer psychology, copywriting, branding, conversion rate optimization, and media buying. With this expertise, he was able to position one of his brands for an exit, successfully selling it to a Canadian venture capital firm in 2020. In this episode… The main pain points advertisers are facing in the industry nowadays are restrictions, bans, and disapprovals. So how can you avoid or find a solution when it happens? Every business is prone to bans and restrictions when they advertise. It's an ongoing challenge, and Rohaan Khan discovered there was little support available for companies in this area. After successfully exiting his business, solving this pain point became his main focus. Leveraging his strong industry contacts to form partnerships with ASPs from Meta, Google, TikTok, Snapchat, Twitter, Bing, and Taboola, Rohaan helps advertisers avoid or mitigate bans and restrictions in a streamlined fashion. In this episode of the Quiet Light Podcast, Joe Valley sits down with Rohaan Khan, Founder and CEO of OrangeTrail Media, to discuss ways to avoid or remedy bans and restrictions. Rohaan shares his backstory of starting OrangeTrail, the solutions for various types of bans and restrictions, and OrangeTrail's customer success stories.
Shaan Puri (@ShaanVP), Sam Parr (@theSamParr), and Jack Smith (@_jacksmith) discuss: Balaji Srinivasan on why people will have to hide their real identities in the future How Silkroad was actually a well-run company while co-workers remained anonymous (American Kingpin) The crazy story of the founder of Silkroad ordering killings on his co-workers Taboola's billion-dollar payday Clubhouse just raised at $1B -- but are its best days behind it? How Wall Street Bets is beating Wall Street - How Grayscale is printing money with GBTC Why a VC firm (Andreessen Horowitz) is entering the media game Want to see more MFM? Subscribe to the MFM YouTube channel here. ----- Check Out Shaan's Stuff: * Try Shepherd * Shaan's Personal Assistant System * Power Writing Course * Daily Newsletter Check Out Sam's Stuff: * Hampton * Ideation Bootcamp * Copy That ------ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Die Erfolgsgeschichte von Taboola ist in vielerlei Hinsicht spannend für dich als Gründer: Naivität und Fehler können dir einerseits das Genick brechen. In dieser Folge bekommest du Einblicke hinter die Kulissen eines Unternehmens, das Authentizität und die Fähigkeit zur Selbstkorrektur in den Fokus gerückt hat.Heute ist Taboola börsengelistet, setzt mehr als 1,5 Mrd. Dollar um und beschäftigt LinkedIn zufolge mehr als 1.500 Menschen.ALL ABOUT UNICORN BAKERY:https://zez.am/unicornbakery Was du lernst:Die Bedeutung von Authentizität und Selbstkorrektur für den Erfolg als GründerDie Frage, ob Naivität ein Vorteil oder ein Nachteil für Gründer istTipps zum Aufbau einer ausgewogenen Work-Life-BalanceDie Grundlagen einer erfolgreichen Unternehmenskultur: Transparenz, Empathie und LeidenschaftDie Bedeutung von Expansion in neue Märkte und Fokussierung auf wichtige InvestitionenKapitel:(00:00:00) - Taboola Background(00:05:44) - Investorensuche und Überzeugungskraft als Gründer(00:11:38) - Eigenschaften erfolgreicher CEOs(00:16:02) - Werte & Kultur bei Taboola(00:25:12) - Kulturentwicklung bei Hyperwachstum(00:33:25) - C-Level Recruiting: Worauf kommt es an?(00:38:23) - Gedanken zur globalen Expansion: Wann sollten Startups über Internationalisierung nachdenken?(00:50:00) - Wie du ein starkes Advisory Board zusammensetzt Adam SingoldaLinkedIn: https://www.linkedin.com/in/adamsingolda/ Taboola: https://www.taboola.com/ WHATSAPP NEWSLETTER:1-2x weekly get a personalized voice note or content from me that will make you a better founder, sign up now with one click: https://bit.ly/ub-whatsapp-newsletter Hosted on Acast. See acast.com/privacy for more information.
Research from Salesforce found that many reps have limited time to connect with customers in today's landscape, spending just 28% of their week actually selling. So, how can you empower reps with what good looks like in enablement to help increase their productivity? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I'm your host, Shawnna Sumaoang. In the quest to drive sales productivity for your business, you've likely asked yourself: What does good look like? This month on the podcast, we're helping you answer this question by exploring best practices on how you can deliver strategic enablement with Highspot. Here to discuss this topic are Tim Stansky, director of global sales enablement and training, and Inbar Yagur, the Director of Content and Product Marketing at Lusha. Thanks for joining, Tim and Inbar! I'd love for you to tell us about yourselves, your backgrounds, and your roles. Inbar Yagur: Thank you so much for having me. I’ve been in marketing for about 12 years and got my start in content marketing and product marketing at Taboola, which is these days a big player in AdTech. When I was there, I was basically doing sales enablement under the sales organization on the product marketing side, so that’s where I got my start in product marketing and enablement. Then I moved on to more leadership roles before coming to Lusha. I was the VP of Marketing at two startups, which I helped bring from Series A to Series B helped do all of the go-to-market, all of the product marketing, of course, and enablement there, as well as drive pipeline. I’ve been at Lusha for about nine months now, building up the product marketing and content marketing organization to a more robust place. SS: We're excited to have you. Tim, a little background on you? Tim Stansky: Thanks for having us, Shawnna. I’ve been at Lusha for just over a year now after being at Oracle for almost five years. My path to enablement is rooted in media and the evolution of media, especially rooted back in, admittedly, three and a half decades of sales experience as an individual contributor sales leader, and also enabling globally, which has been great exposure and experience from startup to enterprise. I’m excited to talk about what Highspot is doing for us in the way that we’re growing our enablement at Lusha globally. SS: Well, I’m excited to have you both here. On that note, I think the first question I’d love to ask both of you is, prior to Highspot, what were some of the challenges your reps were facing as it relates to productivity, and how have you overcome these challenges since you’ve implemented Highspot? Tim, I’d love to start with you. TS: Highspot has allowed us to find one place for our salespeople to find that at the moment, need for internal and external resources, but also has given us an opportunity for consistent global onboarding and consistent global training and certification, which is a new path for Lusha as we are growing and making sure that as we grow and go to market, we have consistent way creating value for customers. SS: Inbar, what’s your perspective on how things were pre-Highspot? IY: One of the biggest challenges I think when it comes to product marketing and the content that product marketing creates is the fact that oftentimes sales teams get outdated material. They kind of go rogue and save things on their own, like desktops and change things around, so of course, consistency in being able to update materials on an ongoing basis in a way that’s highly accessible to the team was huge. Also, more than anything before we came in and really started using Highspot actively, a lot of the things that we were doing were sort of like making content for the sake of content rather than really understanding who’s engaging with what and what the true need is. Having Highspot as a content management system on that level has really helped us gain visibility into what our salespeople are engaging with most, and so it helps us plan ahead and create more effective enablement materials and also helps us look back and measure ourselves and measure our success as part of the metric is that, well, how many people are actually looking at this in Highspot. How many people are actually sending this out? That’s a kind of discipline that we really didn’t have. SS: I love to hear that. Well, as I mentioned in our intro this month, we’re aiming to understand what good looks like when it comes to sales enablement, and I love that the two of you have very unique views on enablement through the lens of your respective remits, so I may toss a couple of questions to each of you along the way. What does good look like when it comes to sales training, Tim? TS: What good looks like is not only introducing a resource for salespeople that are up and running and in need of resources but introducing new methods and new skills and supporting that beyond the launch to make sure that we’re building new habits with our salespeople. It’s a consistent evergreen resource and there’s one place that we direct our GTM organization too. IY: I would love to add on that a little bit on the communication and messaging side as well. I think that good also looks like a deep understanding from the sales team of the why. Product marketing teams are in danger of being very much on the how something works rather than what the value is. This is something that we’ve also implemented in parallel to the implementation of Highspot to start now all of our training with why. I want the how does it work to be the third or fourth point out of five. I want the first point to be what is the pain and why what we’re trying to sell or what we’re trying to bring to market is important in how that solves the pain. From my perspective, it’s making sure that the sales team has a clear understanding of why they’re selling what they’re selling, and not just what they’re selling. TS: An interesting evolution that we have experienced since launching Highspot because we invest in the content and guidance and also training in coaching modules, and when we looked at what was the adoption, what was being utilized, listening to our own GTM organization, particularly the top of funnel part, they were asking for more clarity on what is internal and what is external. As we’ve grown and learned how to utilize Highspot internally, that’s simple, wait a minute, what’s internal, what’s external decision might seem obvious, but it didn’t seem obvious to us in the beginning. The ability to then shape our Highspot into internal and external resources for the GTM org created more clarity. Then also the ability to pitch through Highspot and integrate it with other parts of our sales tech stack was another evolution in the course of our experience with Highspot. SS: I think that’s fantastic how you both have really evolved along your journey now. Inbar, I love your perspective from a product marketing and content stance. What does good look like when it comes to sales content? IY: There are two different kinds of goods. Actually, going back to what Tim was saying about what’s internal and what’s external. The external good and the internal good are two completely different things. I want the internal good to have a very clear narrative and something that the salesperson can read through and have guidance if they’re about to go into a pitch, I’d like them to have three or four reference documents that they can just go over and really just get here are the main points I want to hit on this product or this feature and just be able to kind of grab that. In terms of the external things, I have a saying with my team, and I actually think this is true for internal documents as well. A lot of times when my team creates content, the comment I leave on things is “Big Words, Hulk Smash.” Okay, so the reason is we write a lot, but people don’t read a lot. It’s not that the written word is going to become obsolete, people still will continue to rely on it no matter what prognosticators say, at the end of the day, we’re still sharing the written word, but because people don’t read, they skim. The philosophy that we have is how we create something that is readable and accessible, both internally and externally, so that people don’t have to work hard to find the information that they need. By the way, if you go at a higher level in terms of how we organize Highspot, we don’t want people to work hard to find what they need, and I think that’s true throughout the whole journey. Whether it’s something that you send out to a prospect after a conversation or whether it’s something that the salesperson actually delivers live, I want to be able to have something that they can easily read and understand within seconds, rather than having them work hard to find the information. I think that’s the biggest thing because what really happens is if you get in the weeds if you start getting too detailed, if you start using jargon or overly complicated explanations of what you’re actually trying to do, it’ll get lost in translation. There are clear rules on our team that we don’t use, it’s like supercharged when we can say something that is four letters long, and instead of eight letters long, we’re going to say four letters. I know that sounds really basic, but it’s what makes a lot of the difference in terms of adoption and engagement over the 12, 13 years I’ve been in this business, that’s one thing that I’ve seen consistently. It’s not insulting to anyone’s intelligence, it’s just that we’re constantly in a pile of information and our focus these days is shorter than ever. Even if you’ve got a vested interest in getting the information, you’re still not going to read it in the same way that you read it 10 years ago. So simplicity, readability, diagrams, and the right kind of design are really critical for us, both in terms of what we deliver to the sales team and also what we deliver externally. SS: I love that and I think both of those perspectives bring a lot of flavor into the topics that we’re going to be talking about. Thank you for sharing with me what good looks like from your perspective. Now that we’ve talked about these two components, what role on the content side and on the training side would you say play in an effective enablement strategy? TS: It's the partnership of a plan integrated with the vision of sales leadership, integrated with the vision of the product managers where we come together, and I like to start with the calendar. In the mantra of plan your work, your plan, and the cadence that we’ve set up together. We are the meeting points of the product side and the revenue side, how are we gonna approach this, how do we make sure that all of our stakeholders from all sides are in agreement and aligned, and even to the point of previewing from each side into to revenue leaders, giving them a preview to what their teams are about to see a week in advance, has really helped us build not only that trust and credibility but also get feedback so that when we do see something in a preview, almost a dress rehearsal, oh, that will work really well because of this. It gives us better delivery on the launch. I would say the critical part is always in our situation of having an office in Boston and one in Tel Aviv with a seven-hour time difference to always be available to our stakeholders and our users, our constituents, and our GTM family, it’s always there and always on and updating. I’ll say the content team has done a great job of making sure that the content is fresh and accurate, and that obsolete information is removed. I’ll say this because I’m one of them, salespeople have a short attention span at the moment when I need it, when I need it. Some are planners and some are learners and some are going at the speed of light, so we want to be able to satisfy the avid learners as well as those who need it in a pinch. I would say always being on is a key benefit. IY: I’ll add that I think that collaboration is a huge part of this. Tim and I meet weekly and are always very open and work very hard to make sure that we’re aligned on the vision that it’s really easy to have friction between people if they feel like they’re in competing interests, but the truth is that we’re not. We’re on different teams, but we’re not siloed from each other because we have the same exact goal. My team comes at it from one side and then Tim as a leader in his domain comes at it from another. I think that a big part of it is just keeping lines of communication open consistently. Like Tim said, allowing for feedback when we create something, and really just being open. I think in everything that we do, we need to work with transparency. It’s kind of a mantra of mine and I think that it’s no different in terms of where the sales enablement piece and the product marketing piece meet together. I think we always need to be in a conversation. We always need to be telling each other what’s important and addressing friction points and I think when you do that openly and kindly and collaboratively, that’s really a big key to success. SS: I love that. Now, what is the value of having a unified enablement platform to help you bring your enablement strategy to life and execute what good looks like? Tim, I’d love to send this one back to you. TS: It’s a total meta reply because what good looks like is what is demonstrated, allowing for people’s personalities and, more importantly, customer availability, prospect availability, and their personalities. What great looks like is adapting to how the marketplace is, how our buyers are, and how our existing customers are. I would say that it comes back to always being available, always on, methods and skills, and product knowledge, but more importantly, to the why behind something and the outcomes that customers are looking for. SS: I love that and I love that we’re always coming back to that why. Now, how are you using Highspot's Unified Platform to drive sales productivity, Tim? TS: Every learner is different and in the adult learning model, you’ve got people that love to read, people that really learn by video, you’ve got people that learn by experience meeting the learner where they are and trying to adapt to the different media formats that are available. As Inbar was saying, the written word is so powerful, but some people do much better with watching something and then mimicking it. Sometimes there might be a tutorial where one of our GTM members is actually learning a new tool or something, so it’s actually almost like a recorded cooking class. On one screen they’re watching the recording on another monitor they’re actually playing with the tool to follow along because some people get bored with video. The modern professional is always tempted by this compulsion to check their phone. Keeping them engaged and utilizing clicks and keyboards, keeps them involved in the tool and minimizes the potential for the distraction of a mobile device or another interruption. It’s using different ways that people learn and you think of the senses of eyes and ears and brain and mixed media of learning, so some e-learning is supported by workshops, but also the ability to assign to team leads and managers the opportunity for them to have a scoring rubric to certify people. They’re certifying their own people and having that capability in Highspot has been really helpful, especially when we launched our first product certification course. It’s not enablement, deeming someone as certified. We built the course, and we taught the managers, but it’s the managers, those who hired that actually provided the certification. Although we had a high success rate, I’m pleased to say that there’s a manager that actually rejected a couple of video submissions. She said they didn’t hit the marks and wanted it to be done better now. Some people don’t record well, and maybe they wanted to do it in person. That’s another opportunity. Meet the learner where they are, where they’re more comfortable. Having all those capabilities for knowledge checks, for video submission. We are pushing the possibilities of what we’re doing with our training and coaching aspect of Highspot. To compliment my colleague Inbar and her team, I think they’re doing a really great job of making sure that we have a premium library of content that’s actionable and insightful and fresh, and not obsolete. I think they’ve done a great job there. I’ll point to something that happened recently. There’s a BDR that had a vision of, hey, you know, what would work if we had X and one of Inbar's folks worked with the director and that BDR to envision exactly what this BDR said would help her perform her job better on what prospects we’re asking for. That ability for a BDR who sees the content capabilities and wants to shape it based on a market need, it’s satisfied and then housed in the Highspot. I see that as impacting our internal communication and our sales productivity. It’s allowing the BDR side to the version with the PMM side. This is really within the last couple of weeks, we’re going to see the utilization through the analytics, and we’ll have the data. We’ll also get the anecdotal stories of how a particular piece of information helps someone have better conversations to satisfy needs that turned into revenue because the customers will benefit by investing in Lusha. IY: I’ve got to piggyback on that because that’s actually a really great anecdote that Tim brought up. As you know, the BDR who was feeling like her needs were not being met and then floated what she needed in order to meet those needs. I think that that really comes back to having an open conversation and being open to listening and understanding that everybody actually everybody has the same goal. There tends to be a lot of gatekeeping when it comes to any marketing team, not just product marketing, and I try to kind of lower that. Sometimes it’s hard because we’ve got a very big go-to-market organization and you don’t want a hundred people constantly Slacking your team, but I try to keep my finger on the pulse and my ear to the ground, so that if a need comes up, that is felt across multiple people then we can go in and collaborate the way that we’ve done here. I think it’s live now and that particular piece of content and it’s actually going to be a case study of what we can do to collaborate better and whether this kind of collaboration works. I mean, I’m gonna be honest. It’s not a cakewalk when you’ve got five different people sticking your opinion into something and you've got too many cooks in the kitchen. Sometimes it makes things a little messy, but I think the end goal is important enough that you need a little bit of the mess to start. I’m actually really looking forward to seeing how this is going to get adopted to really open up those lines of communication even more, and not just leave it at the leadership level. TS: Inbar, you’re making me laugh because I remember in my very early, awkward first couple years of being an account executive in media, I remember a coach said, do you understand that a camel is a horse by committee? I didn’t understand it, but maybe we have a camel that will be able to fly. The ability is we can do this and everyone feels as though they were heard. Maybe there was give and take on each side, but there was something created by people and now we’re going to see how it flies. If it succeeds in impacting revenue directly and we can trace that back, great, but if anything, it shows collaboration and teamwork. Not only across departments but across continents. Someone in Boston collaborating with a colleague in Tel Aviv, it’s the small, global community, the small global village that we’re in. It’s just a seven-hour time difference. IY: I think what it really does is as a product marketing team, you need to listen to the boots on the ground. They’re the ones who are in the hand-to-hand combat of things. It’s really easy to be like, here’s what’s good for you, and kind of dictate it down, but what’s the point of creating something if people aren’t going to use it or find it useful? I think there’s always a bit of a learning curve. Where does feedback stop being productive, where does collaboration stop being helpful, I don’t think we’re there, though. I think that if we listen to the ground effectively and create a good process, then all we can really do is win on that level. SS: Now, to round us out a little bit, what are some of the business results that you’ve seen since implementing the Highspot platform and do you have any data points that you can share? TS: I can point right to a certification course. Our prospecting platform was a game changer at Lusha and created that certification of consistent value delivery we’re coupling the outcomes of a product with a value-centric sales methodology and having people go to market, that certification showed an impact on helping customers realize value out of the prospecting platform, which resulted in revenue because the customers are winning from what the outcomes of the prospecting platform help them do in creating their own revenue. I would point to the course creation opportunity, but also it’s not just launching a course, it’s what the sales leaders in the GTM org did to support that knowledge and to support the valuation methodology and uncovering needs with customers, and then prescribing, recommending the platform. It created confidence, and knowledge, not just feature dumping, but the outcomes that customers are looking for. Like so what. Okay, you’ve got this thing, what’s it going to do for me in my role in sales or in marketing or in other departments in a company so I can point to revenue on that? You need to track it, but I can point to when the certification course was launched and then the impact of what was pitched, what was closed, and how it hit the bottom line. IY: One of the biggest challenges, and please Tim, if you disagree, chime in, but I think enforcement of messaging and enforcement of product knowledge is something that’s a challenge in a lot of sales organizations, and doing something like a certification course is a huge contributor into improving the way that sales team talks about the product and talks about the value that the product brings in a way that’s just more trackable. If you train blind and you don’t have an accountability piece, you’re always going to be in danger of people not being on a message or not really selling in the way that they should be selling and putting it into that kind of format where it’s a requirement and it’s enforced, I think really helps take care of that piece better and make sure that everybody’s on message. SS: I love that. Last question for you both. How do you plan to continue to evolve your enablement strategy this year and how do you plan to leverage Highspot to help you achieve your vision of what good looks like this year? IY: My team has grown significantly in the last six months. We were a team of three and now we’re nine, we literally tripled and that is great because it means that we’re creating a lot of good resources and we’re making a huge contribution to the business. One of the things that we’re now trying to kind of work out is what success looks like, especially for the product marketing managers on the team. What does success look like? What are we measuring ourselves on? A big part of those KPIs is coming from Highspot as a tool. It’s really hard to say as product marketing oh, we increased the amount of closed won. I mean, yes, we had a say in it, and yes we were part of a huge team of people that helped get to that closed won, but, we’re trying to understand now what is the kind of in-between metrics that come from an SQL to a closed won and how do we actually impact them. I think that in terms of our strategy going forward and our measurement strategy, Highspot is going to play a really significant role. TS: I see our growth in how we’re going to be utilizing Highspot for those colleagues that are getting promoted to new roles in the organization, learning paths, onboarding new hires, and more consistent delivery. As a six, going on seven, year-old startup a lot of training enablement and onboarding was reliant on the hiring manager, and the quality of that onboarding was really reliant on the manager who had the time and bandwidth and probably personal discipline to make an excellent first 90 days great. From what I understand statistically, the first two weeks or first 30 days, first 60 days, that’s when a new hire says this was such a good decision, or, oh, what did I get myself into? I see onboarding new hires and then ever-boarding existing GTM members and also new roles that are created as we continue to grow as a company. I’ll see learning paths, I’ll see more use of video, especially integrating recorded videos of calls and possibly some types of situational training. SS: I love that. Well, thank you both for joining me today. I loved hearing each of your respective stories. IY: It was our pleasure. Thank you for having us. TS: Thank you. Happy selling everyone. SS: To our audience, thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can go beyond what good looks like with Highspot.
Our childhoods had immense power in shaping the adults we are. The events that occurred to us early in life taught us what to expect from life in the future; they created our whole perspective. Eyal shared about the insights he now has on the effects of his childhood: “Being the first son of a family when both your father leaves the house and you lose one of your role models in a sense, and in addition, losing our brother to cancer in those exact ages, which now I know are considered the time of personality development, were pretty traumatic. And so, in the future, I had to create a certain personality to deal with uncertainty in life.” Stress is definitely very prevalent this year, both for us as people and as a part of the ecosystem as a whole. Many investors and founders who were used to success in the past few years are now experiencing a first crisis in their “algorithms”. For the first time, everything they knew and were sure about isn't enough - new data is coming, and it's very different from what they expected and were prepared for. It's difficult to contain it all - for all of us. With all of that in mind, Eyal emphasized - “If we want to maximize the chances of a certain company being successful and have the founders and their team maintain a sense of sanity and wellbeing (especially in this time), we need to put a lot of emphasis on addressing our personalities, communication, and awareness expansion…” Diving into everything in episode 99 of The Human Founder podcast, With Eyal Gura, Entrepreneur & Venture Investor.
83% of Americans feel powerless, overwhelmed, frustrated, and stuck professionally and personally, and 76% have no idea how to change their situation and believe they have to stay where they're. Rebecca is the founder of The Babcock Method, a proven system that helps busy professionals stop feeling stuck and start building fulfilling careers and purposeful lives within 90 days. Many top executives and emerging leaders have used the Babcock Method at every stage of their career to align purpose and passion with their career, resulting in sustainable financial abundance, increased productivity with zero burnout, professional success, stronger family relationships, and much more. Before becoming a coach, Rebecca worked as Senior Sales and Marketing Executive for 20 years at global blue-chip companies and ad-tech leaders, including Conde Nast (VOGUE, GQ, LUCKY, and Glamour), eBay, and Taboola. She also felt stuck while working her corporate jobs but managed to build a successful life and career while battling ulcerative colitis, a chronic autoimmune disease that between 2017 and 2019, caused her to undergo emergency surgery to remove her entire colon and five other life-threatening and extremely complicated surgeries. Rebecca is a proud #nocolonstillrollin warrior and a graduate of the Institute for Professional Excellence in Coaching (iPEC), one of the world's foremost coaching schools accredited by the International Coaching Federation of Professional Coaches. Rebecca shares her links on the show: website, linked in, and the free clarity call session Social media: Website: https://www.rebeccababcockcoaching.com/new-page LinkedIn: https://www.linkedin.com/in/rebeccababcock1/ Instagram: https://www.instagram.com/rbc.coaching/ Facebook: https://www.facebook.com/rebeccababcock78 Listener Offer: Listeners get a free 15-minute clarity call and from there a free 90-minute session. 15 min call booking link: https://calendly.com/rbc-coaching/rbc-clarity-call?month=2022-07 Strategy Call booking link: https://calendly.com/rbc-coaching/90-minute-rbc_consultation?month=2022-07
In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Rebecca Babcock about how to go from "stuck" to fulfilled in your career and passionate about your life. Rebecca Babcock (http://www.linkedin.com/in/rebeccababcock1) is a Certified Life and Career Coach. She is the founder of The Babcock Method, a proven system that helps busy professionals stop feeling stuck and start building fulfilling careers and purposeful lives within 90 days. Many top executives and emerging leaders have used the Babcock Method at every stage of their career to align purpose and passion with their career, resulting in sustainable financial abundance, increased productivity with zero burnout, professional success, stronger family relationships, and much more. Before becoming a coach, Rebecca worked as Senior Sales and Marketing Executive for 20 years at global blue-chip companies and ad-tech leaders, including Conde Nast (VOGUE, GQ, LUCKY, and Glamour), eBay, and Taboola. She also felt stuck while working her corporate jobs but managed to build a successful life and career while battling ulcerative colitis, a chronic autoimmune disease that between 2017 and 2019, caused her to undergo emergency surgery to remove her entire colon and five other life-threatening and extremely complicated surgeries. Rebecca is a proud #nocolonstillrollin warrior and a graduate of the Institute for Professional Excellence in Coaching (iPEC), one of the world's foremost coaching schools accredited by the International Coaching Federation of Professional Coaches. Part of the LinkedIn Podcast Network #LinkedInPresents Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out FindLaw at FindLaw.com. Check out Shopify at www.shopify.com/hci. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points. Learn more about your ad choices. Visit megaphone.fm/adchoices
President Joe Biden assured Silicon Valley Bank and Signature Bank customers earlier today that their deposits were safe as investors continue to grapple with the fallout. Thomas Peterffy, chairman of Interactive Brokers, spoke with Brian Sullivan about the safety of keeping your money in banks and whether SVB's collapse raises questions about deposit security. Adam Singolda of Taboola and CNBC Contributor Herb Greenberg also debate the failure of Silicon Valley Bank and what can be done to prevent such collapses in the future. CNBC's Deirdre Bosa reports ride-sharing apps, including Uber and Lyft, can continue to treat their drivers as independent contractors. Plus, Sen. Dan Sullivan (R-Alaska) discusses the ConocoPhillips Willow Project approval, which allows the company do drill for oil in Alaska.
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom? In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral. This week's links: Time/Taboola Deal The Disinformation War Is Over Content Creators Concerned Over AI Content Buzzfeed AI and the Death of Content Reading Fiction Makes You a Better Person Robert's Comma Post on LinkedIn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Affiliated: ClickBank's Official Affiliate Marketing Podcast
Are you tired of running ads and not getting the results you desire? Then say hello to our friend, Taboola. Join ClickBank hosts Kyle and Thomas as they talk with Andrey about the value Taboola can bring to your marketing efforts. ClickBank & Taboola Partnership - https://www.clickbank.com/partner/taboola/ ClickBank and Taboola Become Partners Blog Post - https://www.clickbank.com/blog/taboola-and-clickbank-are-partners/ Taboola - https://www.taboola.com/ Connect with Andrey - https://www.linkedin.com/in/akravch/
This week we breakdown many of the World Cup TV and streaming viewership numbers from around the world, with most outlets not breaking out streaming only data. We also discuss the latest comments from Disney and Netflix's CEOs around their ad supported models. Also covered, Sinclair Broadcast Group's Diamond Sports Q3 earnings (Net loss of $1.2B); Yahoo's 30-year deal with Taboola; NFL TV viewership numbers and the latest conflicting numbers around churn.Companies, and services mentioned: Disney, Netflix, Apple, MLB, Sinclair, Diamond Sports, Ballys Sports+, Yahoo, Taboola, Paramount, Antenna, Warner Bros Discovery, World Cup, BBC, FOX Sports, NBC Sports, NFL.Link to World Cup numbers: https://www.streamingmediablog.com/2022/12/worldcup-viewership.htmlQuestions or feedback? Contact: dan@danrayburn.com
This week, Troy, Alex and Brian discuss the fate of the open web through the lens of building sustainable publishing business models. One key shortcoming is around micropayments. Logic says this should exist. Even the most successful publishers convert only a small fraction of their total audience to paying subscribers. And that's because of misaligned incentives. What makes sense for the audience does not make sense for publishers. The other lens is this week's big deal between Yahoo and Taboola, the leading content recommendation ad network.
Elon vs Apple / Dropbox cifrado completo / Italia unifica sus API / Fraude científico de astronauta japonés / Multan a Google por publicidad engañosa / BeReal aplicación del año según Apple Patrocinador: En Carrefour han tenido una idea que me parece muy innovadora. Se llama Mi Abono Carrefour Plus, y es una suscripción de 5,99 euros al mes que te permitirá ahorrar el 15% de todos los productos frescos que compres: pescado, carne, fruta, verduras, charcutería, panadería, los platos preparados, sushi.. etc. — Saca la calculadora, que seguro que te interesa. El primer mes es gratis. Elon vs Apple / Dropbox cifrado completo / Italia unifica sus API / Fraude científico de astronauta japonés / Multan a Google por publicidad engañosa / BeReal aplicación del año según Apple
Der Adler fliegt wieder, Yahoo fliegt noch immer (und reißt Taboola mit) und Pinduoduo fliegt trotz Lockdowns zum Mond. Außerdem will Brenntag eine große Übernahme machen und könnte sich mit einer Summe die Finger verbrennen, die für Apple nicht mal Kleingeld ist. CoStar (WKN: 922134) kennt dein Haus. Und der legendäre CoStar-Investor Ronald Baron kennt deine Rendite nicht, aber seine ist höher. Wärmepumpen sind die Zukunft. Und spätestens nach der Übernahme von Centrotec spielt Ariston (WKN: A3C7YC) in dieser Zukunft eine große Rolle. Diesen Podcast der Podstars GmbH (Noah Leidinger) vom 29.11.2022, 3:00 Uhr stellt Dir die Trade Republic Bank GmbH zur Verfügung. Die Trade Republic Bank GmbH wird von der Bundesanstalt für Finanzaufsicht beaufsichtigt.
Rebecca is a 43 year old badass, chronic illness (#nocolonstillrollin) warrior and highly effective corporate leader. After 20+ years of celebrated successes, she has stepped away from the corporate ladder to help others live their best life NOW, regardless of how lifey it gets. Rebecca infuses her life experiences, of which there are plenty, with her ability to relate, communicate, and confidently lead her fellow seekers - those of us who are curious, passionate and driven to live our best, most fulfilled and truest life. She is committed to helping her clients discover their unique design for living, the exact roadmap for building a fulfilling career and living their most honest, self confident and fulfilling life now. She has advanced degrees in Human & Organizational Development and group dynamics from Vanderbilt University and over 20 years experience as a Sales and Marketing Executive at global blue chip companies and tech startups including Conde Nast (VOGUE, GQ, LUCKY and Glamour), eBay, Taboola and Shutterstock. She has mentored and led teams to peak success and consistently exceeded expectations. Additionally, I'll be donating to and raising awareness for the charity or organization of my guest's choice with each episode now. This episode, the charity is the Crohns and Colitis Foundation. Any and all donations make a difference! You can connect with Rebecca on: Website Instagram LinkedIn Book a coaching session here To connect with me: Interested in working with me as your coach? Book a complimentary 15 minute call here. LinkedIn Instagram Website Subscribe to my weekly newsletter Please leave a review for this podcast on Apple Podcasts! Resources/People Mentioned: Wild - Cheryl Strayed The Artist's Way - Julia Cameron
New wallpaper will send traffic to content producers for free. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Taboola, news, wallpaper, iphone, tablet, phone, mobile, device, screen, lock, push, notification, notifications, content, trusted, Google, search, engine, engines, traffic, ad, ads, advertising,
Dan talks with Rick Heitzmann, FirstMark Capital's Founder & Managing Director, about the risk of the Fed overcorrecting at this week's FOMC meeting (1:34), if the markets are close to bottoming out (6:27), the tailspin for “at home” stocks likely getting worse (11:28), CEOs being forced to correct their capital & strategic plans (14:58) and how the losers of crypto and web3 are already being revealed. Later, Dan speaks with Taboola founder & CEO Adam Singolda about starting his founder's journey living with his parents while watching TV (29:51), building an advertising platform outside the “walled gardens” of Google and Facebook (34:12), how Netflix can successfully build an ad-based subscription (52:16), the future of Twitter's content moderation under Elon Musk (58:15), and how “killing cookies” is disrupting the digital ads industry (1:04:54). ---- Email us at contact@riskreversal.com with any feedback, suggestions, or questions for us to answer on the pod and follow us @OkayComputerPod. We're on social: Follow Dan Nathan @RiskReversal on Twitter Follow @GuyAdami on Twitter Follow us on Instagram @RiskReversalMedia Subscribe to our YouTube page
Adam Singolda, CEO of leading ad-tech company Taboola joins me on Tech Talks Daily to share his insights on the open web, personalization, metaverse and AI, and content and consumption. We also discuss the top readership trends driving consumption on the web and how Meta's decisions in the attention economy are fundamentally harming the publisher/consumer relationship. Taboola's recent history has been noteworthy, as the company has experienced exponential growth and released new products that have shaken up the market. Recent examples include their acquisition of Connexity for $800m, their partnership with Microsoft, and the launch of Homepage For You, which adds AI to power editorial recommendations. About Taboola Adam Singolda, Taboola's CEO, founded the company in 2007. The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetisation and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
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