The Zoho Campaigns Expert Diaries

The holiday season is a great time to boost ROI using email marketing. It is probably one of the busiest times of the year and a lot of marketers plan holiday emails well ahead to stay in the holiday season email marketing race. So here's our new episode of Expert Diaries where we have included tips and strategies that will help email marketers plan and run their holiday email campaigns for 2021. In this session, we have Nikki Elbaz with us. She is a well-known email strategist and copywriter. She has previously worked as the Head of Email with Copyhackers and currently owns, a company in her name, Nikki Elbaz. In the past she has worked with clients like SproutSocial, Shopify Plus, TailWind, and others. She's helped her clients send over 1000s of emails, so she is dubbed as the 'Queen of Emails'. Know more: zoho.to/sc/ExpertDiaries

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in their space to learn best practices and tips. Our aim is to connect email geeks and form a community that learns email marketing from one another. In our recent session, we had Brian Minick with us. Brian is the Chief Operating Officer of ZeroBounce. He has about ten years of experience in operating and system administration. He works with the support team, sales team and also customer success team to transfer complex issues into a simplified solution. Zero Bounce is an online email validation platform and also a deliverability platform where companies can verify their email list and make use of deliverability tools to optimize their campaigns. One of the most important goals of Zero Bounce is to help their clients maximize the inbox placements for their emails. In this session, Brian will be sharing tips, tricks, and best practices for list management. Know more: zoho.to/sc/ExpertDiaries

We sat down with Sridhar Chandran, an anti-spam and email-deliverability expert with over 13 years of experience who currently works as a Solution Architect at Validity, Inc. There, he helps high-volume senders optimize their email marketing for better email deliverability(inbox placement). In our 40-minute chat, we discussed with Sridhar the specifics of email deliverability for Gmail and asked him many sought-after questions. Know more: zoho.to/sc/ExpertDiaries

Inbox placement is a primary objective for all email marketers be it B2C or B2B email marketing. Both these facets of email marketing have similarities yet they are a bit different from each other. You might wonder, what methods can you follow to ensure maximum email deliverability while practicing B2B email marketing? No worries. To answer many such questions, we are bringing to you, Zoho Campaigns Expert Diaries. Know more: zoho.to/sc/ExpertDiaries In this session, we have Lori Blair, Solutions Consultant for Validty, Inc. Lori has been in the industry for quite a while. She has worked with 250Ok Inc. where she helped large senders improve their email deliverability rates. She has been a freelancer and it was during this time that she tried to find out the most complex reasons behind the low email deliverability rate. Currently, she is working with Validity, Inc. as a solutions expert helping email marketers maximize their inbox placement.

Tips regarding email marketing tend to change every year. However, it might never change so much as it has, owing to the uncertainties that email marketers faced in 2020. This year not only brings us, email marketers new challenges but also provides us with new vigor to succeed. If you are still wondering what are those suggestions that will see you sail through and make your email marketing more meaningful then your wait is over. We are bringing to you, Zoho Campaigns Expert Diaries to answer many such questions. In this session, we are joined by Kath Pay, CEO, and founder of Holistic Email Marketing. Kath has been an email marketing expert for over 22 years. In 2009 she showed a new approach towards email marketing, 'Holistic Approach'. She is one of the most renowned names in this field and has been a part of over 150 conferences. Kath is also an avid blogger and writer helping email marketers with her suggestions on email marketing Know more: zoho.to/sc/ExpertDiaries

Expert Diaries from Zoho Campaigns connects avid email marketers to the experts in their space to learn best practices and tips. Our aim is to connect email geeks and form a community that learns email marketing from one another. In our recent session, we had Paul Airy with us. He has been an expert in the field of email design with around 10 years of experience. He is well-known for his ingenious ideas on the subject. A chunk of his forte is occupied by HTML typography. His spheres of interest vary from email development, accessibility, and UI/UX design to web design, ecommerce, and creative strategy. He has also penned a renowned book, A Type of Email: A handbook for working with HTML typography in email. For his immense contribution towards the world of email, Paul was also nominated for "Disability-Smart Influencer" at the 2019 Business Disability Awards. In this session, Paul walks us through a few of the tips and best practices that we can try in order to send out perfect email campaigns to our subscribers. Know more: zoho.to/sc/ExpertDiaries

It's all about finding the balance! We must have heard this statement in different walks of our lives—in peer groups, our houses, and of course, in our team—when we're setting up email campaigns with content and images. If we were to think why it all lies in balance, it's because we care—about our brand, customers, and the whole email experience. In this episode of Expert Diaries, we have Jason Rodriguez from Litmus—a marketer, writer, email geek, teacher, and product evangelist. Jason believes in this balance, and he explains about the modern email marketing strategies one needs to know. Know more - https://zoho.to/sc/ExpertDiaries

Small business and email marketing go hand in hand—simply because of the tremendous growth potential in each of these spaces. Small business owners are popularly using email as a channel to establish a brand presence as well as to nurture their potential customers. With a channel like email, powerful enough to generate more revenue, having a mini-guide to small business email marketing is now an essential. Welcome to the Zoho Campaigns Expert Diaries. In today's episode, Gail Gardner, a small business strategist and the founder of GrowMap tell us how small businesses can successfully adopt email marketing. Know more: zoho.to/sc/ExpertDiaries

From primary schools to business schools and universities, email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, increase admission requests and hence the overall engagement. When a renowned university decides to share their best email marketing stories and strategy, there's no way we go without listening! Welcome to the Zoho Campaigns Expert Diaries. Today's episode is special because we have two experts with us—Bri Loesch and Elaine Armbruster from The Ohio State University. Bri is the Associate Email Marketing Director, and Elaine is the Senior Director of Omnichannel Strategy, and they'll be sharing their insights about email marketing in an educational sector. Know more: zoho.to/sc/ExpertDiaries

Gone are the days when emails were designed with just single width and plain layouts. Responsive emails shape today's email marketing design, and help you get your brand's message out there to your target audience. So, as marketers, it's important to understand how to design these responsive emails that convert. Shall we get ready to hear some best practices? Welcome to The Zoho Campaigns Expert Diaries. In this episode, we have Anne Tomlin, the Founder of Emails Y'all. Anne has a celebrated expertise in HTML email coding, and she's a designer who stays up-to-date with all the latest design trends. She'll be speaking about the key points to remember while designing email campaigns. Know more - https://zoho.to/sc/ExpertDiaries

From time immemorial, marketing and sales teams equally contribute to a company's success, and more precisely, in building the target audience for the brand. From finding the best leads, to nurturing and converting them—marketers and sales reps have a fair share. While we know the facts, how about getting to know some hands-on experiences of aligning sales and marketing efforts for generating more customers, better revenue, and unified performances? Welcome to The Zoho Campaigns Expert Diaries! Jeff Davis, founder of JD2 Consulting Group, is a renowned speaker, author, and also hosts a podcast, titled 'The Alignment Podcast.' In this Expert Diaries session, Jeff discusses how marketing and sales alignment can help businesses increase new customers and hence revenue. Know more: zoho.to/sc/ExpertDiaries

Marketers today firmly believe that email as a channel can drive both customer growth and retention. Emails can be used in all stages of lead-to-customer cycle, and hence it's an essential component in a marketer's toolkit. So, wouldn't it be great to discuss some strategies that shape email marketing in the next couple of minutes? Welcome to Zoho Campaigns Expert Diaries! In this episode, we have Russell Dawson, Founder of Email Rut, and an email marketing expert for more than a decade, talking about the strategies marketers need to use in order to grow their email marketing ROI. Know more: zoho.to/sc/ExpertDiaries

Design and development are integral components of an email campaign, and definitely the most time-consuming ones too. But, what if we can tell you in just a few minutes the right design techniques and strategies for creating successful emails? Welcome to The Zoho Campaigns Expert Diaries.  In today's session, we have Ted Goas, the Principal Product Designer of Stack Overflow. Ted also owns an online community platform that simplifies email creation and design by providing responsive email patterns. He discusses about 'Email Design Systems' and how to build one for your brand by sharing personal anecdotes from his experiences with Stack Overflow. Also, he gives some insight into the design practices for email newsletter templates. Find out how to incorporate some of these best practices for your upcoming email campaigns! Know more: zoho.to/sc/ExpertDiaries