Podcasts about shopify plus

On this episode of The Muslim Professionals Podcast, I sat down with Adam Ali, CEO and founder of The Uncommon Agency — a multi-channel Shopify Plus powerhouse working with global brands like Rare Beauty and Liquid Death.We got real. Adam shared his journey from growing up in a mixed-faith household in one of Liverpool's roughest neighborhoods, to building one of the most respected agencies in the Shopify ecosystem. We talked about the power of partnerships, scaling an agency without outside funding, breaking into new markets like the GCC, and why Muslims need to stop sleeping on the CPG wave.There's wisdom here for anyone navigating identity, building from nothing, or trying to figure out how to turn hustle into a high-impact business. This one's for the underdogs.

Denis Dyli is the Founder and Principal of Uncap, a Shopify B2B eCommerce agency. He has led the company to become a Shopify Premier Partner, delivering over 350 eCommerce projects and replatforming more than 100 Shopify Plus stores. With over 15 years of experience in eCommerce development and strategy, Denis helps B2B and B2C sellers optimize their eCommerce platforms.  In this episode… For DTC brands expanding into B2B, legacy platforms can create significant friction. Outdated technology, slow feature deployment, and mounting maintenance costs often hinder growth, especially when buyers expect seamless, digital-first experiences. How can companies modernize their B2B operations to stay competitive and meet evolving customer expectations? According to digital commerce expert Denis Dyli, DTC brands with Shopify Plus stores can activate B2B capabilities by enabling features like custom pricing, net terms, and B2B storefront templates. He recommends updating themes to support new Shopify accounts and tailoring the logged-in buyer experience to streamline ordering. By leveraging native functionality and apps like Gorgias and Klaviyo, DTC brands can create polished, scalable B2B portals without a complete replatform. In today's episode of The Digital Deep Dive, Aaron Conant hosts Denis Dyli, the Founder and Principal of Upcap, to discuss the future of B2B eCommerce on Shopify. Denis talks about digital transformation in the B2B space, B2B companies that would benefit from Shopify's capabilities, and the impact of tariffs on the digital commerce landscape. 

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today's rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent's passion for connecting people and forging solutions, highlighting how Kent's genuine commitment to global growth laid the groundwork for GELF's unique blend of community and expertise.Throughout the conversation, Jim explains the necessity of reimagining GELF's programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen's memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you're a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.Support the GoFundMe for Kent Allen's memorial bench here:https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park   Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Dans cet épisode du Panier en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Senior Account Executive chez Shopify, pour analyser la transformation de Odaje (anciennement Monsieur Moustache).Avec plus de 15 boutiques et une forte présence en ligne, la marque a fait le choix de Shopify Plus et Shopify POS pour fluidifier la gestion de ses stocks, synchroniser ses données clients et optimiser son expérience retail.

In this episode of Add To Cart, we sit down with Suzie Young, Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus, Ethical Nutrients and Endura, as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus, introduced loyalty and subscriptions via Yotpo, and future-proofed their tech stack—all while navigating the complexities of a global business. With leadership roots in companies alongside talent from Amazon and Johnson & Johnson, Suzie shares how she empowered her team, avoided custom chaos, and balanced the needs of practitioners, patients and consumers.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Lady Gaga has a new Shopify site. But this isn't just a merch store. It's a stage, a story, a digital home—built to evolve as fast as she does.Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.In this episode, Shopify Partner Michal Klim takes us inside the build:How Hydrogen and Oxygen power a site that never stands still.Why merch sales weren't the top priority—and what was.Why a “conversion-first” mindset wouldn't work here—and what did.It's a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?   With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?   Digital compliance is increasingly important in today's landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience? You've honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you think is most critical for driving success in the eCommerce space today, and why?   Looking to the future, what excites you most about the intersection of technology and marketing, and how do you see your role evolving in shaping the next wave of eCommerce innovation?

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space.Sponsored by:ZapietThe Point of Sale StoreRewind.ioLinks:  Milk Bottle on TwitterMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyMilk Bottle Podcast on Google PodcastsSparklayer.ioSparklayer LinkedIn

Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitability is the most critical North Star for brands today.

Your certified Shopify Plus data CRM. Leverage the power of AI to uncover profitable customer segments, simplify marketing flows, and sync data across platforms for data-driven success. Connect with John

Easing back into the year, Ryan and Indi tackle the usual latest App News, the shift towards multi-entity and intercompany accounting, the latest in accounting AI with Truewind's $13M Series A funding, and how businesses can now bid goodbye to AvaTax on Shopify Plus.   Also, find out about the cool new tools from Translucent, Active Workpapers, and Bright's shiny new accounts production tool.   00:00 Coming Up 01:44 Intro   App News ~~~~~~~~~~~~~ 06:17 Truewind Raise $13million 09:29 Translucent 11:14 Active Workpapers 15:45 Shopify Binning AvaTax 16:49 Bright Accounts Production 20:20 WorkflowMax ❤️ Airwallex   22:36 Leave us a review

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify's tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques. We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth. We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes. We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus. Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan. About Bec Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability. Episode Highlights: Understanding the Shift to Wholesale (00:00) Pricing Strategies for Wholesale Success (02:57) Finding Wholesalers: Strategies and Platforms (05:59) Building Strong Wholesale Relationships (08:53) Marketing to Wholesalers: Best Practices (11:59) Navigating Trade Shows for Wholesale Opportunities (14:59) Selling Wholesale through Shopify: Low-Cost Solutions (17:57) Understanding Payment Terms in Wholesale (21:19) Exploring Consignment Models (27:08) Leveraging Shopify Apps for Wholesale (29:31) Transitioning to Shopify Plus for Growth (35:34) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

More brands are making the leap from custom platforms to Shopify Plus. Avex shares what's driving this shift, from reducing the total cost of ownership to the appeal of a flexible, scalable platform. Listen in for insights on adapting teams, overcoming resistance to change, and the powerful short- and long-term returns brands are seeing on Shopify.

SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford Loren Padelford, CRO of Slice and previously SVP and GM of Shopify Plus, does a deep dive with the SaaStr CEO and Founder Jason Lemkin on the top learnings selling to SMBs and within Vertical SaaS. The conversation dives into Slice's approach of helping independent pizzerias by offering integrated software and services, comparing it to the approach of Domino's. Lauren offers lessons learned during his career in SaaS, with inspirational views on growth strategies, customer focus, and building trust with SMB entrepreneurs. This discussion is ideal for anyone interested in understanding the dynamics of vertical SaaS and its impact on the business ecosystem. --------------------------------------------------------------------------------------------  Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------  This episode is sponsored by: remote.com When the right person for the job is a world away, Remote Talent brings the world to you. As the top job board for remote-first companies, we give you powerful tools to post your listings and reach the world's top candidates and remote professionals. Start building your dream team from anywhere—visit Remote.com/jobs today. --------------------------------------------------------------------------------------------  This episode is sponsored by: Anrok A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.

CEO and Creative Director at SeaMonster Studios, Wes Buckwalter manages a small team of geniuses, keeps them paid, and fights for their rights as employees of what he hopes is the best job they've ever had. He advocates for the creativity of my employees and contractors, managing day to day operations, finance, and client relations. SeaMonster Studios have delivered over 1500 websites to clients over the last 18 years. They are a proud Shopify Plus partner and have become a top-tier partner with several app developers within the Shopify ecosystem.Wes started out in the trenches, designing and building websites before a small screen had ever been considered and have continued to champion and pioneer skills in the web and ecommerce fields that gave him a start in this industry.In This Conversation We Discuss: [00:49] Intro[01:50] From early ecommerce venture to a thriving agency[03:19] Navigating the gray areas of ADA & WCAG guidelines[04:48] Balancing site compliance with brand aesthetics[06:06] Compliance as a continuous improvement process[08:08] Accessibility from different user perspectives[09:28] Starting accessibility with thorough site reviews[10:05] Preventing lawsuits with digital accessibility[11:25] Improving awareness on accessibility issues[12:19] Directing legal threats to small Ecommerce sites[14:02] The financial dynamics behind lawsuits[15:29] Parallels between tech fixes & construction audits[16:21] Addressing agency flaws by reviewing past work[17:14] Understanding varying WCAG compliance across states[18:34] Balancing agency & business' responsibility[19:47] Exploring limitations in automated accessibility [21:01] Managing compliance when stacking Shopify apps[22:07] Shopify's limits on compliance control[23:56] Using Shopify's flexibility while avoiding pitfalls[25:39] Combining AI tools and human testing for site fixes[27:26] Accessible Web for efficient compliance scanning[28:39] Restraints in plug-and-play accessibility tools[29:25] Critiquing overlay tools for accessibility issues[30:33] Image descriptions for better user navigation[31:56] Setting standards for product compliance & SEO[33:22] Free site review from SeaMonster StudiosResources:Subscribe to Honest Ecommerce on YoutubeFriendly, full-service digital agency offering data-driven strategy and development seamonsterstudios.com/Follow Wes Buckwalter linkedin.com/in/seamonsterwes/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a Text Message.The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition. Listen and learn in this episode!Key takeaways from this episode:YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.Recommended Tools/Apps:Saral: https://www.getsaral.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Key Takeaways: Shopify's Success Story: A $10,000 investment in Shopify's 2015 IPO could have grown to over $200,000 today. Big Tippers Defined: Investments that can grow a small sum into a large amount over a decade or more, likened to planting a money tree. Shopify vs. Amazon: Shopify's unique value proposition includes customization options and full control over branding, unlike Amazon's marketplace model. Future Growth Opportunities: Shopify's expansion into emerging markets, integration of AI, and its Shopify Plus offering for mid-sized businesses indicate continued potential for growth. Related Investment Ideas: Other potential big tippers include Etsy and Alibaba, which offer niche platforms for various types of online sellers.   Chapters: Timestamp Summary 0:00 Turning $10,000 Into $200,000 With Shopify's IPO 2:17 How Shopify Empowers Small Businesses with Customizable Online Stores 5:00 Shopify's Leadership and Market Potential 7:46 Shopify's Growth Potential in Emerging Markets and AI Integration 9:48 Finding Big Tippers Through Deep Research in Areas of Interest 10:22 Exploring the Potential of Shopify, Etsy, and Alibaba   Powered by Stone Hill Wealth Management   Social Media Handles    Follow Phillip Washington, Jr. on Instagram (@askphillip)   Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/   Ready to turn your investing dreams into reality? Our "Wealth Building Made Simple" premium newsletter is your secret weapon. We break down investing in a way that's easy to understand, even if you're just starting out. Learn the tricks the wealthy use, discover exciting opportunities, and start building the future YOU want. Sign up now, and let's make those dreams happen!   WBMS Premium Subscription   Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she's worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.  Now, Carolyn is the co-founder and Head of Creative Strategy at […] The post 365: Unconventional Email Design Approaches that Work Every Time first appeared on Persuasion by the Pint.

In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L'Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I'm talking about.Links from the episode:Hey BudDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What's the secret to getting confidence and trust with new customers? How do you decide on a hierarchy of information on your product pages? What's been your favourite non-traditional activity so far at Hey Bud? This episode was brought to you byDeliver In PersonShopify PlusAbout our guest: Hannah Neumann from Hey BudWith over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they're bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.You can contact Hannah at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Laurent Kretz prend l'apéro avec 3 précédents invités du Panier pour fêter le 300e épisode du Podcast. Avec Coline Mazeyrat de Jho, Pauline Laurent de La Bonne Brosse et Bastien Borget d'Eden Park, ils évoquent un début d'année 2024 et partagent leurs expériences et conseils pour garder le cap. Ces 4 passionnés d'e-commerce nous donnent aussi des bonnes pratiques pour optimiser sa gestion RH, réussir sa levée de fonds, ou encore diversifier sa stratégie d'acquisition. Dans ce 300e épisode du Panier, on parle de : 00:00:00 - Intro 00:10:50 - Gérer un Q1 compliqué en ouvrant sa première boutique, en diversifiant sa gamme ou en optimisant son acquisition ; 00:28:00 - Accepter les cycles en business et les chaises musicales dans ses équipes ; 00:50:30 - Entreprendre en famille ; 01:15:15 - Publicité à la TV vs Digital et influence vs personal branding ; 01:30:00 - Déterminer si l'on est la locomotive ou le wagon; 01:38:30 - Le parcours de Laurent chez CosaVostra, de freelance à CEO à propriétaire ; 01:52:55 - Travailler sur son Why ; 01:56:45 - Les meilleurs et pires moments de 2024 et les objectifs pour 2025. Pour en savoir plus sur les références abordées dans l'épisode : #35 - Jho : Hygiène féminine bio : comment rassurer et convertir 50 000 femmes ? Catch-up #24 - Trouver le parfait mix retail/e-commerce, avec Coline Mazeyrat #172 - La Bonne Brosse : Sortir de la matrice pour créer une brosse durable, avec Flore des Robert et Pauline Laurent Hors-série Shopify : De 8 à 18M en e-commerce en migrant sur Shopify Plus, avec Eden Park #284 - Hindbag ; Marque éthique, impact social et 8M de CA Goop Emma Stone utilise La Bonne Brosse Marie Autier, executive coach ClapClap L'épisode d'Arthur chez GDIY Et quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast ! Inscrivez- vous à la newsletter sur leanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Le Panier est un podcast produit par CosaVostra, du label Orso Media.

Highlights from this week's conversation include:John's journey from operator to allocator (0:49)Misalignment in the Market (3:30)RBCx's Venture Capital Approach (5:40)Key Insights on Fund Investing (8:33)Strategic Advantages of RBCx (10:14)Advice for Corporates on Fund Practices (12:47)Building Anchor Partnerships (14:00)Insider Segment: Challenges for Emerging Managers (17:20)Navigating Due Diligence Processes (19:04)LPA Considerations for Institutional Investors (21:44)Mortgage Challenges for Founders (25:59)Surprises of Being an LP (27:37)Understanding the Capital Food Chain (28:26)Exit Value Insights (30:22)Canadian Venture Market Dynamics (34:15)Government Support in Early Stages (36:38)Fundraising Trends in Canada (39:14)Exit Value to Fund Size Ratios (41:09)Future Outlook for Canadian Venture (42:06)Canadian Life Sciences Focus (44:08)Exit Opportunities in Venture (46:23)Liquidity Challenges Ahead (48:05)Final thoughts and takeaways (49:11)John Rikhtegar is the Director of Capital at RBCx in Toronto, Ontario, Canada. Prior to joining RBCx, John was the Chief of Staff & VP of Strategic Operations at Kognitiv Corporation for 10 months, where he contributed significantly to the company's strategic initiatives. Before that, he was the Head of Commerce Revenue, EMEA, at VaynerCommerce in London, United Kingdom, for 9 months, focusing on expanding the company's revenue streams across Europe, the Middle East, and Africa. John also worked as an Enterprise eCommerce Consultant at Shopify Plus in the Waterloo, Canada area, where he advised high-growth, high-volume merchants on scaling and succeeding in the competitive eCommerce space. Gunderson Dettmer is the preeminent international law firm with an exclusive focus on the innovation economy. The firm serves market-leading venture capital and growth equity investors and pioneering companies through inception, growth and maturity, as well as groundbreaking public companies that result from the global venture capital ecosystem. The firm's clear-cut focus and well-honed technical skill enables an accelerated pace and unmatched efficiency, delivering best-in-class value at each phase of a client's business. Learn more: www.gunder.com. Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores. In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn't perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they've made online to simplify the user journey and increase conversion. Links from the episode:Arms Of EveKaizenDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Who's your target market? How do you stay inspired? How do you ensure your jewellery is ethically produced This episode was brought to you by… Deliver In PersonShopify PlusAbout your co-hosts:Kerryn Langer from Arms Of EveFashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.You can contact Kerryn at LinkedInAaron Langer from Arms Of EveCreative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve.You can contact Aaron at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Stacey Hollands, CEO and Creative Director of Lust Minerals, a high performance mineral make-up brand. Stacey was an experienced beauty consultant and used her knowledge to create the clean makeup products she felt were missing in the industry. Lust Minerals is vegan certified, paraben-free and Australian made - all non negotiables for Stacey. The brand launched in 2014 and hit $1 million in sales within the first 18 months. They continue to grow as an ecommerce powerhouse with turnover of more than $20m. In this chat, Stacey shares the story of how she launched her business just as influencer marketing was getting started (she gifted products to girls on The Bachelor) - lots of tips from that unique journey. She shares the learnings from her recent $300,000 rebrand and we find out why, for Lust Minerals, seven is the happy number.Links from the episode:Lust MineralsDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by… Deliver In PersonShopify PlusAbout your co-host: Stacey Hollands from Lust MineralsStacey is the founder of Lust Minerals, Australia's favourite clean mineral makeup and natural skincare brand. Since launching in 2014 from an initial $10,000 investment, Lust Minerals has grown into a clean beauty empire, filling a gap in the market for clean, high performance, mineral makeup & natural skincare products. Stacey has won several business awards including being crowned the Small Business Champion Entrepreneur in the 2023 Australian Small Business Champion Awards and the Beauty Business Of The Year in the 2023 AusMumpreneur Awards.You can contact Stacey at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti PihlainenIn this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.Episode Highlights:Introduction to Shopify Flow: What it is and how it can transform your business.Key features and recent updates in Shopify Flow.Matti Pihlainen's success story with Full Cycle.Practical applications and creative uses of Shopify Flow.Getting started with Shopify Flow: Tips and best practices.Troubleshooting common issues and maximizing Flow's potential.Future developments and exciting new features in Shopify Flow.About Paul Nuschke:Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.About Matti Pihlainen:Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.Call to Action:If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don't forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.Additional Resources:Shopify FlowPaul Nuschke on LinkedInFull CycleThe Unofficial Shopify Podcast

In this episode of Add To Cart, we are joined by Jesse Richardson, Founder and CEO of Kitted Thinking Tools and The School of Thought. Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet's biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors. This is one of our longer conversations on Add to Cart, but this topic is so fascinating and Jesse is such a great explainer of concepts, I wanted to make the most of him! Jesse shares the most common logical fallacies and how they work in our minds, he unpacks how to most effectively brainstorm as a team and why we should all be trying to unleash our inner four year old. Links from the episode:Kitted Thinking ToolsSchool Of ThoughtSuperintelligence by Nick BostromSuper Thinking by Gabriel WeinbergWait But Why by Tim UrbanThinking, Fast and Slow by Daniel KahnemanThe Scout Mindset by Julia GayleffRationally Speaking podcastHow Minds Change by David McRaneyDaniel DennettDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:How do you see bias and fallacies impact decision-making in business?What are your favourite tools to unlock new ideas as a group? How did you get Stephen Fry to do a voice over for free?About your co-host: Jesse Richardson from Kitted Thinking ToolsStarted as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools.You can contact Jesse at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Danny Chiha and Natalie McDermott join us from Kelly + Partners Accountants, an ASX listed company with branches in Australia and expanding globally. Danny and Nat are both partners at the Northern Beaches branch in Sydney, working with around 50 ecommerce brands with turnover running from $50,000 to $50m. In this chat, Danny and Nat share what an ecommerce business baseline gross profit margin should be, the non financial KPI's you need to be paying attention to and how much you should be spending on marketing. Links from the episode:Kelly+PartnersDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:With the ecommerce businesses that you work with, what do the successful ones have in common? What financial metrics are most crucial to track for ecom businesses? What mistakes do you see ecommerce businesses make most often? This episode was brought to you by… Deliver In PersonShopify PlusAbout your co-hosts: Danny Chiha from Kelly+PartnersDanny has over 10 years business advisory and commercial accounting experience. He commenced his career with four years at Crowe Horwath, started his own successful business, then joined Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals. Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. He has a real passion for, and specialises in, assisting businesses develop and execute strategies that create business viability.You can contact Danny at LinkedInNatalie McDermott from Kelly+PartnersAs a Chartered Accountant with over a decade of experience in the accounting industry, Natalie is proudly serving as a Partner at Kelly Partners' Northern Beaches office. Her area of specialisation lies in E-commerce accounting and advisory, where she provides valuable insights and strategies to help businesses optimise their financial performance.You can contact Natalie at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

 6/19/24 - Episode 135Episode SummaryIn episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity. Show Links Connecting Shopify Flow to Google Sheets - https://jadepuma.com/blogs/shopify-tutorials/connecting-shopify-flow-to-google-sheets-without-middleware Shopify Flow App - https://apps.shopify.com/flow Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store 

On this week's Modern Retail Rundown, the staff discusses the latest changes at Shopify, including the reported sunsetting of Shopify Plus branding. Meanwhile, after five years of trying to grow Walmart Health, the retailer shut down the health-focused business after reportedly losing nearly a quarter of a billion dollars. Lastly, better-for-you soda brand Poppi is facing a class action lawsuit in California by customers who say they were duped by its gut health claims.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Amazon is revolutionizing quality control in its supply chain with "Project P.I." (Private Investigator), a blend of generative AI and computer vision technologies. Lowe's is revolutionizing the kitchen design experience with its collaboration with Apple, introducing the Lowe's Style Studio powered by Apple Vision Pro.Shopify's recent acquisition of Checkout Blocks marks an exciting development for merchants on the platform, particularly those utilizing Shopify Plus. Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

https://youtu.be/dRPvxag8N5UWelcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus.With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their online presence is both effective and efficient.Luke has become an expert in building and optimizing online stores. He has a deep understanding of the complexities and nuances of the Shopify platform, making him a go-to resource for brands looking to enhance their e-commerce presence. Luke's journey began with experimenting in dropshipping, where he learned valuable lessons about sales and consumer behavior, eventually channeling his knowledge into creating effective and efficient e-commerce solutions for his clients.This episode covers key topics such as the importance of mobile user experience, the role of technical SEO in boosting website performance, and the significance of understanding consumer psychology. Luke also discusses how Dekstech uses data-driven approaches to improve conversion rates and the surprising trends in desktop vs. mobile purchases.Finally, Luke emphasizes the importance of human connection in e-commerce and shares a fun fact about the origins of Dekstech name. ou won't want to miss this episode, filled with expert advice and practical tips for anyone interested in e-commerce and digital marketing. Enjoy!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Luke Tull, founder and CEO of DekstechLinkedIn: https://www.linkedin.com/in/luke-tull/AMZ Advisers - www.dekstech.comTakeaways:Understanding consumer psychology is crucial for successful e-commerceData analysis and technical SEO are essential for optimizing conversion ratesMobile user experience should be a focus, but desktop purchases still dominateHuman connection and authenticity are key in marketingSimplifying and improving the basics can have a significant impact on e-commerce successChapters:00:00 Introduction and Fun Fact02:58 Understanding Consumer Psychology in E-commerce07:01 Optimizing Conversion Rates with Data and Technical SEO11:29 The Role of Mobile User Experience in E-commerce16:36 The Power of Human Connection in Marketing

Mariah Parsons and Rachel Nilsson, Founder of RAGS, discussed Rachel's experience in building her e-commerce business, emphasizing the importance of perseverance, creativity, and customer satisfaction.  Rachel shared her journey, including managing demand, partnering with large companies like Nordstrom and Disney, and navigating the unpredictable journey of entrepreneurship.  They also discussed the pros and cons of implementing limited edition models to increase FOMO marketing and getting creative with inventory sales. After Rachel's premiere on Shark Tank, she navigated through having to deal with copycats but ultimately refocusing on doing their own thing and doing it well. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps 4:37 Starting a clothing line from scratch, growing through social media and Shark Tank appearance 9:56 Limited edition drops, FOMO marketing, and serving customers 17:32 Limited edition products, inventory management, and consumer behavior 24:45 Challenges and successes of limited edition clothing model, with a focus on founder's personal experience and lessons learned 29:38 Entrepreneurship, success, and surrounding oneself with a supportive community 33:04 Entrepreneurship, innovation, and dealing with copycats

Mariah Parsons and Jonathan Penna, Co-Founder of ORBYT Skin & Azio Beauty, discussed their experiences navigating the challenges of e-commerce during the COVID-19 pandemic. Jonathan shared his journey of transitioning from a bakery to an e-commerce business, highlighting the challenges of scaling an operation during a global health crisis.  Mariah provided context and asked questions to delve deeper into the topic, exploring the impact of COVID-19 on the e-commerce industry and the strategies for adapting to the new normal. Later, Mariah and Jonathan discussed various strategies for building successful subscription-based businesses, including personalization, direct-to-consumer marketing, and optimizing subscription retention and growth.  Jonathan shared their experience with onboarding AI-powered customer support tools like Sienna AI, emphasizing the importance of careful onboarding and optimizing automations. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 3:49 Skincare brand development and marketing strategies 9:10 Pre-orders and subscription model for a brand, with focus on education and UGC to drive sales 13:37 Marketing strategies for a skincare product with pre-orders and subscriptions 18:36 Implementing dynamic pricing for subscriptions, with focus on customer frustration and retention 23:02 Increasing subscription conversions through easy customization and control transfer to customers 28:44 Subscription services and customer preferences 34:12 AI-powered customer support tool and retail expansion 38:50 Strategies for expanding a subscription-based e-commerce business

Liz Krupka, Owner of Nomadd Marketing, joins Retention Chronicles to discuss email marketing and optimizing email templates Great email marketing has to parallel a brand's tone and great customer experience. This is what Liz and her team focus on.  Liz and Mariah talk about how some ecommerce merchants have lost creative aspects of their marketing due to the shift towards performance marketing. The key is that these brands aren't following what originally brought their customers to know and love their brand. So, some emails become too sales heavy, which end up turning customers away.  Liz proposes that instead, brands focus on what drove their audience and hone in on that. Find out which emails are the most successful that appeal to their audience and optimize those rather than fully redoing their emails. Liz also talks about email templates for ecommerce brands and how to compare templates accurately. Brands must take into account the email copy, email creative, email offerings, the seasonality, historical data, the economy, and more.  There are also considerations brands should make when considering becoming a promotion-heavy brand vs one that does not run promotions.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timeline: 2:07 Celebrity endorsements and product placements in social media 6:42 Marketing strategies and post-purchase experiences 12:26 Email marketing challenges and strategies for brands in Utah 17:51 Email marketing strategies and audience analysis 23:04 Email marketing templates and their importance in improving email performance 28:27 Email marketing strategies and industry benchmarks for e-commerce brands 32:38 Marketing strategies, tactics, and best practices for email and SMS campaigns 38:54 Reducing promotions to focus on loyalty programs 43:05 Sustainable marketing strategies for fashion brands

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.In this episode, Jason shares his invaluable insights on navigating the shifting sands of digital advertising post-iOS updates and the so-called cookie apocalypse. He'll discuss the deployment of technologies like Triple Whale and Hyros to tackle issues around ad attribution and maintaining compliance with ever-tightening data privacy laws. Plus, he'll shed light on his holistic approach to marketing, emphasizing the importance of tracking financials, leveraging email marketing, SEO, customer lifetime value, and more, beyond just focusing on Return On Ad Spend (ROAS).We'll also touch on the emerging trends, such as connected TV advertising and the potency of brand storytelling, and explore the technical challenges and strategies for content creation across diverse platforms, including TikTok and YouTube. Stay tuned as we uncover the strategic thinking and innovative methods that have placed Jason Wojo at the vanguard of online advertising. Join us on eCommerce Fastlane to accelerate your pathway to eCommerce success with insights from the top minds in the industry.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Sharf, the Co-Founder of Platter, a company revolutionizing the way Direct-to-Consumer (DTC) brands manage and enhance their Shopify stores. With a background as a Division 1 hockey player and eCommerce expert at GoPuff, Ben brings a unique blend of discipline and innovative thinking to the table.In this episode, we delve into how Platter helps businesses like Caged – which leaped from a 7-figure to an 8-figure brand due to Platter's optimization – streamline their operations and significantly boost conversion rates. Ben will also shed light on Platter's distinctive approach to reducing app overload and improving site performance using their bundled theme app, leading to enhanced profitability and operational efficiency.Stay tuned as we explore how companies can save money, enhance customer conversions, and simplify their tech stacks, making eCommerce platforms faster and more efficient than ever before.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs Meta Joel started his career in ecommerce holding a financial role at a tech company and founded his first brand, Copper Pearl, in 2015. In 2.5 years, they grew the business to a 7 figure brand and sold the company in 2018. In 2017, he founded his two current brands, Maven Thread and Woven Nook. He's also grown these brands to be a 7 figure company. Joel tells Mariah about how he started these ecommerce businesses with an investment of $10k and started selling on Amazon storefront. Joel explains that starting out on Amazon helped launch their product to help make their product make sense and then they transitioned into selling through their own website on Shopify.  There are a lot of differences between Amazon ads and Meta ads, such as the barrier to entry for ecommerce beginners and the rate of tweaking needed for each platform. From Joel's perspective, starting on Amazon is the way to go. Joel and Mariah also discuss how customizable DTC products can be for specific cohorts of customers. Ecommerce also allows for there to be flexibility in logistics. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps 6:10 Starting and growing an e-commerce business on Amazon and Shopify, with a focus on marketing strategies and scaling through wholesale 12:55 Amazon advertising, starting an Amazon business, and failed ecommerce startups. 18:18 Starting a business, preferences for customizable products. 22:44 Product design, customization, and data-driven decision-making in e-commerce. 27:50 Textile selection, manufacturing, and industry resources for eCommerce brands. 32:59 Shipping rates and challenges faced by e-commerce founders. 36:43 Amazon and Shopify e-commerce, brand growth, and customer support.

Chad Fisher (Founder) and David Stober (COO) of Ambaum join Retention Chronicles to discuss when merchants should use third party apps vs. custom solutions within Shopify's capabilities The Ambaum team has been in the Shopify ecosystem since the early days. Chad and David share their experiences running a Shopify agency, and then expand on their experience to further discuss optimizing a Shopify store for growth.  Mariah emphasizes the importance of considering a brand's position on the growth curve when making decisions about what technology to add to your Shopify storefront. No brand is similar, and that's what makes Shopify such a breeding ground for creativity. The group also discusses the evolving landscape of Shopify and its implications for custom development versus using apps.  Later, they discuss the value of attending industry events and networking with brands and agencies to build relationships that can benefit both parties. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 8:46 Leveraging Shopify's growth for agencies and brands, with a focus on the increasing number of things touching the platform.  16:56 Shopify's future direction and its impact on merchants.  21:44 Shopify's capabilities and when to use custom vs. app solutions for merchants. 26:45 E-commerce, marketing, and branding for merchants.

Dallas Parsons, Senior Director of Marketing at Mixhers, joins Retention Chronicles to discuss adding value to the ecommerce customer experience.  Dallas started at Mixhers as a customer success manager, so she knows exactly what their customers care about most after her first-hand experience. She's since transitioned into their marketing department to focus on customer retention, email marketing, designing the customer experience, implementing marketing technology, loyalty programs, & more.  Like many ecommerce brands, Mixhers continues to focus on customer retention as customer acquisition costs (CAC) continue to rise. They chose to funnel their energy towards what was working for them - email marketing. Dallas and her team decided to define an email marketing strategy that helped educate their customers. They did this by enabling a product quiz around which supplement would be the best for that customer based on their answers.  At face value, some ecommerce brand operators would argue that this isn't a smart marketing approach as it could add friction to the buying experience. But, the Mixhers team saw that it actually helped their customer's buying experience and resulted in higher revenue. With more confidence in what product they were buying, Mixhers customers benefited largely from this addition. Dallas tells Mariah about this decision and much more on this newest episode of Retention Chronicles. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 8:47 E-commerce retention strategies, including lifecycle marketing and customer acquisition costs 15:03 Adding value to customer journey for subscription-based supplements 21:16 Email and SMS marketing strategies for a supplement brand, including customer journey mapping and lifecycle marketing 29:45 Developing a mobile app for tracking menstrual cycle and symptoms, with goals to increase brand trust and loyalty 34:30 Returns and exchanges in the supplement industry, with a new product launch coming soon

Harry Willis, Director of Partnerships and Business Development at Relo, joins Retention Chronicles to discuss increasing repeat orders and subscriptions for Shopify CPG brands. For Shopify and Shopify Plus brands, it can be difficult to know how to exactly tailor your customer experience when trying to motivate your customers to purchase more with you. Decisions like which day to target, which product to cross sell, who to show something to, and so many others are difficult to make without data and predictive analytics.  Harry WIllis, Director of Partnerships and Business Development at Relo, explains how Shopify brands are building their customer experience with the smartest tools around and how they're hurdling the biggest retention challenges of the year.  For instance, one problem brands face is with increasing reorders and cross sells is that different products have different reorder times. But with product and customer tendencies, Shopify merchants are working around this with predictive analytics and making sure that their email marketing and SMS marketing is well-placed based on that order.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 6:00 CPG brand retention strategies using data analysis.  11:43 Personalized reorder reminders and cross-selling using Shopify data.  17:07 Using Klaviyo's predictive analytics for cross-selling and replenishment.  21:44 Using AI to optimize subscription marketing.  27:19 Using Klaviyo and Malomo to increase repeat orders and subscriptions for DTC brands. 32:48 CPG subscription-based brands and problem-solving.

Jay Davis, Founder of Pillow Cube, Cold Case Ice Cream, & Creatably, joins Retention Chronicles to discuss where to start when founding an ecommerce brand. Jay has had a vast background in marketing and he focuses on one thing - what's not going to change in 10 years, and how he can focus on that.  Jay and Mariah talk about how easy it is to get caught up in marketing trends even if they might not be the best thing for your business. Making the (wrongful) assumption that traditional marketing of the past isn't as effective as our current age of digital marketing can lead to massive missed growth opportunities. After founding many brands, Jay's biggest advice to other founders of products is to know your finances and if people will want your product. Jay shares his favorite test to run with friends and family to see if they enjoy a new product. We don't want to spoil the details, but it's one of those moments where you'll reframe how you're going about your customer testing. He also gives insight into some of his favorite customer retention plays. Jay also discusses 2024 macroeconomics of the ecommerce industry and what founders should be cautious about.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 1:46 Entrepreneurship, marketing, and business growth. 3:58 Viral marketing strategies and industry changes. 6:33 Marketing trends and social media platforms. 10:57 Marketing trends and the importance of connecting with people. 15:30 Entrepreneurship, marketing, and finance. 19:48 Product development and market research. 25:38 Entrepreneurship, business growth, and scaling. 31:36 Entrepreneurship, business growth, and work-life balance.  38:02 Customer retention strategies and brand development.  Summary43:12 Entrepreneurship, marketing, and customer retention.

Lindsay Silberman is no stranger to being a guest at luxury hotels across the globe as a lifestyle blogger and former magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. In 2020, she decided to bring the scents of  five-star hotels home, creating her home fragrance line Hotel Lobby Candle. Made with an all-natural soy wax and lead-free cotton wicks, their candles are also free of phthalates, parabens, and sulfates, and synthetic dyes. Each candle is inspired by scent memories from some of her favorite places...from the electric energy of Miami to the mystery and romance of Paris to the balmy, be-happy vibes of the Caribbean and she is just getting started.In this episode, Lindsay also discusses:Her love of travel and unique experiencesBuilding her community while making the transition from editor to entrepreneur/founderCreating thoughtful experiences for customersThe development and branding processExpansion into wholesale and retailers like Neiman MarcusTheir collaboration with the iconic Hotel JeromeWe hope you enjoy this episode and gain valuable insights into Lindsay's journey and the growth of Hotel Lobby Candle. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Hotel Lobby Candle at www.hotellobbycandle.com and on Instagram at @hotellobbycollectionThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Emerson Hammer, Director of Partnerships at Corso, joins Retention Chronicles to discuss ecommerce shipment protection in the order tracking experience. There's a lot of tech stack consolidation in ecommerce right now as brands are striving for efficiency to get more out of their tech. Emerson tells Noah and Mariah about how ecommerce brands should really be focusing on retention and reverse logistics.  Emerson speaks to the .3-.5% of packages that have an issue with shipping and how brands traditionally have to eat that sunk cost, but with Malomo and Corso brands can mitigate shipping protection and costs while increasing the customer experience.  Brands can have full control over their refund policies, but few brands actually take the opportunity to increase their revenue in the post-purchase experience, like offering a gift card instead of a full return or providing cross and upsells. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps:  2:05 Ecommerce growth strategies and supply chain management.  6:55 Ecommerce trends and tech integrations. 9:06 Shipping protection and its impact on brand revenue. 14:10 Integrating shipping protection and customer support for e-commerce businesses.  18:11 Streamlining return process for e-commerce brands. 22:55 Reducing friction in returns while maintaining good customer experience.  26:02 Streamlining post-purchase experiences for e-commerce brands. Please note that all numbers shown in the episode are from a staging environment and therefore not real customer data.

Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce.These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen for anyone looking to stay sharp in this space.Show LinksShopify Editions | Winter '24Half HelixTomorrowSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think comfort.Chapter Timestamps(00:00) Exploring Nomad the Label's Linen(04:57) Building a Successful Fashion Brand Lessons(18:53) The Importance of Data-Driven E-Commerce Management(31:06) Sustainability and Expansion in International Markets(43:49) Ambitious Growth Plans for Nomad LabelDonal walks us through their leap from market stalls to the digital world. Their strategy? Top-notch service, no discounts, all integrity. This team knows their customer and they cater to her with a mix of heartfelt content and sharp business sense.As we wrapped up our chat, it was clear that for Donal and Louisa, it's about more than clothes; it's about crafting a way of life that mirrors the comfort and ease their brand embodies. Listeners with a penchant for fashion, and those curious about turning passion into a thriving business, will find this episode a source of inspiration and a treasure trove of savvy business acumen.Show LinksNomad the LabelLoop ReturnsStoreHeroSpliceAirrobeRefundidSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Chriselle Lim is a prominent “OG” fashion and beauty influencer known for her captivating, honest presence in the digital sphere. As a seasoned content creator, Lim has amassed a substantial following on various social media platforms, where she shares her expertise in styling, fashion trends, and beauty tips. After years of promoting and highlighting other brands, it was time for Chriselle's next venture, acquiring Phlur. Phlur develops modern fine fragrances, mindfully formulated and responsibly sourced that evoke a sense of memories, moments, and feelings that are universally shared and gender-neutral, promoting inclusivity. With Chriselle's creative direction and developed “nose”, the brand continues to thrive and go viral.In this episode, Chriselle also discusses:How Chriselle took over Phlur and why fragrance is an extension of your personal styleThe development and story behind their iconic, viral scent “Missing Person”Why it's “never too late” in life to do anything!Chriselle's favorite scents, trends and what's next for Phlur We hope you enjoy this episode and gain valuable insights into Chriselle's journey and the growth of Phlur. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Phlur at www.phlur.com and on Instagram at @PhlurThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

At 32, shortly after welcoming beautiful twin babies, founder Hillary Peterson was diagnosed with thyroid cancer. She considered this a wake-up call to reassess her overall health. Discovering her beauty products were ridden with toxins, Hillary was shocked by the lack of stringent regulations safeguarding health. Unable to find toxin-free skincare that met her standards, she took matters into her own hands founding True Botanicals, the brand built on the belief that your skin is intrinsically connected to your mind, body and the environment. True Botanicals practices a bioholistic approach to skin health formulated with the purest, functional plant actives that fill your skin's nutrient gaps, support your skin's microbiome, and deliver your most gorgeous, glowing skin.In this episode, Hillary also discusses:Creating a brand that stands the test of timeHolistically approaching the skin as part of an aging bodyFocusing on regenerative farming initiativesThe power of TV advertising and being an omni-channel brandIncredible ambassador partnerships with the likes of Brooke Shields and Olivia WildeWe hope you enjoy this episode and gain valuable insights into Hillary's journey and the growth of True Botanicals. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Veracity at www.truebotanicals.com and on Instagram at @truebotanicalsThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Born out of years spent searching for answers about her skin and frustrated from trying to heal persistent dry patches, Allie's "aha moment" came after fertility testing, when she finally learned that she had an underactive thyroid—the cause of her skin issues. Allie founded Veracity to find a solution that uncovers root causes of issues, big and small, and puts women on a path to better skin and wellness. In this episode, Allie also discusses:The importance of investing in your Hormonal Health and the power of their Hormone Wellness Test The lack of transparency in the beauty space and being mindful of specific ingredients such as Soy and Lavender that are hormone disruptorsThe Foundational support of the BioEvolve Collection and focusing on the “inner” and “outer”The journey of developing a clinical brand that felt more empowering, strong and committed to truthWe hope you enjoy this episode and gain valuable insights into Allie's journey and the growth of Veracity. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Veracity at www.veracityselfcare.com and on Instagram at @veracityselfcareThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Perelel is the first prenatal vitamin brand co-founded by an OB/GYN, revolutionizing pre and postnatal health. Alex joins the show to share her health journey, recounting her experience during her first pregnancy and her disappointment with the lack of transparency and education in the prenatal vitamin market. Frustrated, she took the initiative to create her own prenatal regimen, giving rise to Perelel. The brand's vitamin packs offer comprehensive, dynamic nutrition tailored to different stages of the motherhood journey—from preconception to each trimester, postpartum, and beyond. Perelel's approach ensures that specific nutrients are provided when needed the most.In this episode, Alex also discusses:The lack of regulation in the prenatal/postnatal supplement industryThe challenges of launching a brand in the height of the pandemic while being a first time entrepreneur and pregnantWhat's next for Taylor and the brand, including their latest pregnancy safe greens powderWe hope you enjoy this episode and gain valuable insights into Alex's journey and the growth of Perelel. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Perelel at https://perelelhealth.com/ and on Instagram at @perelelhealthThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if  Wavebreak  is right for you? Reach out at  Wavebreak.co