Podcasts about marketing and sales

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In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren't just getting a ton of leads—they're following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes.He also highlights four owners whose gyms landed on all three leaderboards. You'll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27.Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel. LinksGym Owners UnitedBook a Call  00:51 - Key marketing metrics 03:44 - Leaderboard breakdown 07:36 - Gyms on all three leaderboards11:37 - Tips from the leaders18:54 - Where to learn more

'Just focus on marketing!' 'No, sales is all you need!'Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive.In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same birdHow each process serves a unique purpose in your business growthWhy different businesses need different approachesThe key to sustainable income growthStop choosing sides and start building systems that work together.Need help? Book a free consultation with me here: Https://stairwaytoleadership.com

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Some farmers are shearing back the costs with new sheep breeds. Meant for meat production, ‘Nudies' are a breed of sheep that don't grow wool, allowing farmers to cut costs as there's no need for shearing, dagging, or crutching. Pierre Syben from Wairere Rams in Masterton told Kerre Woodham in his view, the industry will likely split between the people who stick with wool and those who move towards the Nudies. He says that hopefully as more people go into non-sheering sheep, it will lift the price of wool as at the moment, it's a loss-making venture. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Welcome back to Content Magic. Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising. She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business. Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs. You absolutley do not want to miss this one!05:11 From Resume Help to Business Mentor09:16 Framework for Success10:28 From Expert to Strategic Seller14:54 Podcast Retirement for New Life Chapter17:14 Freelancing: A Breath of Fresh Air20:44 "Creating Happy, Healthy Family LivesCONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH JAN!Instagram: @janditchfield.coWebsite: janditchfield.coFreebie: 100K ChecklistFreebie: The Business of Good CommunityPodcast: The Business of GoodShow mixed and edited by: Cardinal Studio

In this episode we're diving into one of the most powerful forces driving success in marketing, sales, and life: desire. I break down the three steps to understanding and amplifying desire - not just for your customers, but for yourself and the people you want to influence. Whether you're trying to boost sales, refine your marketing strategies, or motivate yourself to reach new goals, learning how to harness and amplify desire is the key to unlocking success. We'll talk about how to identify existing desires, connect those desires to the results you're offering, and amplify them to create unstoppable momentum. I'll also share personal stories - from wrestling, parenting, and even building ClickFunnels - that reveal how desire has shaped who I've become in both business and life. Key Highlights: The Three Steps to Desire: Identify, connect, and amplify to influence and motivate. Why desire is the foundation for successful marketing, selling, and personal development. How to inspire desire in your customers, audience, or loved ones - even when it feels impossible. The power of proximity: Surrounding yourself with passionate people to fuel your own fire. Reframing false beliefs: Overcoming the subconscious barriers that hold you back from success. Whether you're a marketer, entrepreneur, or someone striving for personal growth, this episode will give you incredible insights to influence others and truly get the results you want. https://sellingonline.com/podcast https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of the SMB Community Podcast, hosts Amy Babinchik and James Kernan dive into the best AI tools for marketing and sales, including popular choices like ChatGPT and Gong. They discuss the latest news in the IT industry, such as Fred Voccola's abrupt resignation from Kaseya and the rebranding of CompTIA's nonprofit arm. The conversation also covers expectations from Apple's upcoming product updates and potential regulatory actions in consumer privacy. Lastly, Amy and James share details about their upcoming educational classes focused on AI management and mergers and acquisitions, respectively.   Chapter Markers: 00:00 Introduction and Podcast Overview  01:04 MSP Question of the Week: AI Tools for Marketing and Sales 02:26 Exploring AI Tools and Newsletters 04:53 Using AI for Content Creation and Marketing 06:08 AI in Video Content and Sales Tools 10:33 Kaseya CEO Resigns: https://www.crn.com/news/channel-news/2025/fred-voccola-out-as-kaseya-ceo-5-things-to-know    14:14 CompTIA's New Identity and Mission  16:29 Apple's Upcoming Innovations 20:43 Consumer Privacy Concerns: What's next for our privacy? | MIT Technology Review 22:16 Upcoming Classes and Events 24:51 Conclusion and Sign-Off   New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI   Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

I've sold millions of dollars of professional services.. Whether it's a $300,000 consulting engagement for a fortune 100 client or a $1000 Life coaching package, the process is the same. Landing high-ticket consulting and coaching engagements in your zone of genius requires a high degree of simplicity in your marketing and sales. This week I'm breaking down the exact process I use, step by step.

In this episode, I discuss the biggest challenges photographers face in their business journey: lack of energy, being overwhelmed by administrative tasks, and avoiding marketing and sales. I share my insights on how to regain your energy by focusing on what you're truly great at and why it's vital not to ignore marketing and sales. Entrepreneurship often requires taking that extra step, but the results are worth it! I also give a sneak peek into my CONNECT membership, where photographers learn to grow, shift their mindset, and support each other on their business journey. Tune in for practical tips and inspiration to help your business thrive! De Donkere Kamer website: www.donkerekamer.com register for 1:1 mentorship: donkerekamer.com/mentor tickets for the live shows: donkerekamer.com/tickets register for Connect: donkerekamer.com/connect private podcast: donkerekamer.com/secret instagram: @dedonkerekamer_be

IGNITE DETAILS HEREReady to scale your business to consistent $5k months? Start here. 1. Follow me on Instagram to stay up to date on freebies, offers and more. Click here to connect on Instagram. 2. Sales SURGE Click here to grab Sales Surge which has everything you need to go from waking up and wondering what to post for the day to knowing EXACTLY what to post every day to create sales in your business. 3. Want to work together? Send me a DM on Instagram and let's chat.

Joe Polish and Dan Sullivan dive into the core principles of selling and marketing, sharing transformative strategies that have reshaped industries. From the power of education-based marketing to creating value-driven Customer experiences, they reveal actionable insights for Entrepreneurs seeking growth and impact. Here's a glance at what you'll discover from Joe and Dan in this episode:  How to Sell Without Selling Out: Discover Joe and Dan's ethical approach to sales and marketing that creates value, builds trust, and eliminates the sleazy tactics that plague most industries. The Power of Good for Them: Learn why Dan's simple yet profound phrase—'Good for them'—is the secret to creating sales strategies that transform customers into lifelong advocates. Revolutionizing Carpet Cleaning: How Joe turned a low-trust industry on its head with education-based marketing, transforming skeptical customers into raving fans. The Science of Trust: How Joe and Dan leverage storytelling, positioning, and rapport-building to create marketing that sells itself. From Skeptic to Supporter: Joe's transformative approach to marketing that made even the most jaded carpet-cleaning customers believe in quality service—and how it applies to any business. What's Missing from Your Marketing? Joe and Dan share how identifying the right customer aspirations can transform your approach and skyrocket your results. The $1,800 Gamble That Changed Everything: How Joe's investment in a sales letter transformed his carpet-cleaning business—and became the foundation of a billion-dollar marketing method. Your Business Needs a Hero: Dan reveals the importance of being crystal clear about who you want to be a hero to—and how that clarity can transform your sales approach. From Experience to Excellence: The surprising way the Four Seasons' guest philosophy offers a blueprint for exceptional marketing and customer service. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!

This is episode 717. Read the complete trascription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured Holly Rollo, the author of The Power of Surge. We also featured John Shrader, Chief Revenue Officer at construction software company Arcoro. HOLLY'S TIP:  “The real thing that's going to differentiate you is a frictionless customer experience. That customer experience can't be managed if it's in bits and pieces all over the place. Then sales, marketing and customer success aren't radically aligned, which is what I'm a big advocate of. Priorities become really, really clear when you figure out where's the friction in that customer experience and how can you properly set goals, which I think would help align CEO expectations, not just on marketing, but on the investments and attention spent across the go-to-market roles that remove that friction and make the experience stronger.” JOHN'S TIP: “What are those things that you're doing on a regular basis that cover three things? You're always prospecting, you're selling, and you're closing. There's different times in your day, your month, your week that the amount of time you spend between those three things shifts. The beginning of a month, you're going to be spending more probably on prospecting. The bottom end of a month you're doing more on closing. But that balance of how you do that in a day matters.”

Struggling to scale your business while juggling marketing and sales on your own? In this episode, host Savannah Jordan dives into the art of delegation to help you grow smarter, not harder. Learn how to identify which tasks to outsource, when to hire in-house, and how to build a team that supports your vision. Whether you're a solopreneur or managing a small team, this episode will provide actionable insights for delegating effectively, empowering your business to reach new heights without burning out. -- If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!

Are you equipped to transform your dental practice from good to great as 2025 draws near? In this episode, Michael, Sandy, and Ali embark on a dynamic discussion about the evolving landscape of dental practice management and marketing. Ali, founder of DocSites, takes the floor to break down how his company is revolutionizing dental marketing with a focus on transparency, affordability, and exceptional customer service. The trio dives deep into the significance of managing online reviews and optimizing internal systems to not only attract, but also retain, new patients. As marketing strategies become ever more critical, Ali shares invaluable insights for dental practices on the brink of 2025, advising a pivot from complex branding to simplicity and patient-focused content. He emphasizes the critical nature of maintaining fresh, relevant online content, while ensuring the whole team is fully briefed on ongoing marketing campaigns. With a keen eye on the nitty-gritty of staff training, Ali underscores the balance between marketing and sales, detailing how tracking new patient sources can significantly enhance a practice's marketing efficacy. What You'll Learn in This Episode: How simplifying branding can enhance patient engagement. The role of updated website content in attracting new patients. Strategies for effective staff training and marketing harmonization. The importance of tracking new patient sources to measure success. Insights on balancing marketing and sales efforts. How to optimize internal systems to boost online reviews. Upcoming marketing trends to focus on for 2025. Details on DocSites' flexible service offerings and special deals. Tune in to discover innovative strategies to boost your dental practice's growth today! Sponsors: Do you need a new website or marketing agency? Check out what DocSites can do for you: https://www.DocSites.com/landing-pages/ddb/(Don't miss out on their Black Friday Deal of -$750 off your website! Just mention Michael, Sandy, Dental Drill Bits, or Dental Gumbo!) Mentions and Links: Communities/Groups: Dental Gumbo Group Front Desk Pro Implantology Meeting in Atlanta Businesses/Brands: Burbank Dental Lab Nordstrom Invisalign Oreck Electrolux Nike Amazon Tools: Google Review Cards Places: Aria - Los Vegas

Building a protein drink empire with Billy Bosch of ICONIC Protein. In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth of a protein drink company 27:00 - Learning sales 29:00 - The power of "cool" 31:00 - Coming up with a business name 34:00 - Marking > sales 36:00 - Sales versus branding 37:30 - "What can you do for me?" 38:00 - Playing the "deal" game 43:00 - Finding product market fit 45:00 - Talking longevity 49:00 - Building a personal brand 53:00 - Living forever 56:00 - Top longevity ingredients 59:00 - Longevity hacks 01:02:00 - Rapid fire questions 01:12:00 - Trust your intuition ⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/177

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

Want to know exactly what your ideal buyers are thinking? Understand their buyer persona! In this episode, Doug C. Brown sits down with Jim Kraus, President of the Buyer Persona Institute, to discuss a revolutionary approach to understanding your buyers. Discover the five key things you need to know about any buying decision. Learn how to create a buyer persona that goes beyond demographics to reveal the mindset and behaviors of your ideal customers, enabling you to tailor your marketing and sales strategies for maximum impact. Join us for an insightful conversation that will transform how you approach customer engagement and boost your sales. In this episode, you will learn:The five key factors that drive buyer decisions and how to apply them.How to create buyer personas that improve your marketing and sales success.Ways to tailor your messaging to better connect with your ideal customers.

Email me - severino@strategysprints.com

If your marketing and sales strategies aren't working, there is likely a reason, and it has nothing to do with the actual strategies. You'll want to listen to this if you want to learn the truth behind why most marketing and sales strategies fail.BY THE TIME YOU FINISH LISTENING TO TODAY's EPISODE, YOU'LL LEARN:Why most marketing and sales strategies fail (& it has nothing to do with the strategies itself).The mistake many entrepreneurs make that results in their marketing and sales producing subpar results.The perspective shift 99% of entrepreneurs need to make if they want their marketing and sales strategies to succeed. If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.>>>https://creativelyowned.com/offer-architect

"That's what a really great sales process can do... It's really about their agency. This is not any sort of trickery convincing them... It's really a meaningful process."In this insightful episode, business strategist Joanna Sapir shares her expertise on creating effective marketing and sales systems for wellness practices. Drawing from her own experience as a former practitioner, Joanna emphasizes the crucial distinction between marketing and sales, helping practitioners overcome their fear of these essential business functions.As Joanna explains, "Marketing is how you are getting in front of people and building relationships, building interest, capturing leads... Sales is actually how you get the client, how you enroll somebody in your services." She introduces the concept of consultative sales, particularly valuable for wellness practitioners working in transformation-focused services.One of the episode's key insights is that effective marketing isn't about pushing services but building relationships: "When we think that our marketing is how we get clients, we put out stuff that's like, 'here, buy my stuff'... But marketing is how you are getting in front of people and building relationships."This episode is essential listening for wellness practitioners looking to develop authentic, effective marketing and sales systems that align with their values while growing their practice sustainably.Get all the links, resources and show notes here: https://wellnesscentercreators.comSponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

OPTIMIZE YOUR BUYER JOURNEYWith Mouseflow's heatmaps and session recordings, you'll easily understand the why behind the drop-offs and optimize those user journeys to drive more meaningful conversions.Try for free here: https://bit.ly/47lmfI5In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to plan long-term marketing and sales programs.Join us to learn and discuss:- How to structure long-term programs and align them with your team's capacity- How to present programs to get leadership buy-in- How to track program performance and what to report on if your program doesn't immediately generate revenueRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Ucoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Marketing and Sales traditionally operate independently - but they shouldn't. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other's role. There's a ton of opportunity here for organizations who get Marketing and Sales on the same page. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Do you have a love-hate relationship with marketing and sales? I can relate to it and want to share how I've shifted my perspective on it, which has made a world of difference.BY THE TIME YOU FINISH LISTENING TO TODAY's EPISODE, YOU'LL LEARN:Why heart-led entrepreneurs struggle with marketing and sales (& it's not what you think).How can you shift how you view marketing and sales to get your work in the hands of more people.The perspective shift I made changed how I viewed marketing and sales (& why I saw it as bad in the first place). If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.>>>https://creativelyowned.com/offer-architect

In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur! 00:30 Understanding Buyer Types 02:21 The Concept of Buyer Types Explained 03:41 The Importance of Recognizing Buyer Types 06:39 Adapting Marketing Strategies to Buyer Types 07:06 Case Study: Shifting Buyer Types 11:22 The Four Core Buyer Types 12:58 Deep Dive into Analytical Buyers 27:13 Deep Dive into Driver Buyers 39:08 The Importance of Confidence in Sales 39:38 Selling to Driver Buyers: Efficiency and Directness 41:08 Using Social Proof to Build Trust 42:49 Adapting to Different Buyer Types 46:48 Understanding Amiable Buyers 50:25 Marketing Strategies for Amiable Buyers 01:02:31 Expressive Buyers: Emotional and Impulsive 01:06:55 Ethical Marketing and Buyer Types To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben's Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg's spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain. Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Chris and Kevin talk about practical ways to keep your business from getting stuck and how to keep growing. They focus on the need to shift from being just a skilled worker (technician) to learning marketing skills to build a business you could sell one day. They explain how tracking your numbers and using both inbound (people coming to you) and outbound (you reaching out) marketing is crucial to keeping leads flowing, even when things slow down. The episode also covers ways to make things easier for customers, like speeding up estimates and using email or text marketing. Plus, they share tips on how to use virtual assistants to streamline your business and improve customer service. Drawing from their own experiences, Chris and Kevin offer clear, actionable steps to help business owners grow and potentially exit their businesses profitably. Tune in to learn how to build a solid business and grow your bank account with smart marketing and operations strategies. Timestamps: 00:00 Intro: Keys to Business Success 00:57 Moving from Technician to Marketer 03:52 Inbound vs. Outbound Marketing 08:30 Making Sales Easier for Customers 16:55 Tracking Your Business Metrics 19:41 Final Thoughts and Next Steps   If you find this video valuable, please like, share, and subscribe for more content on personal and professional growth!   Website: https://bluecollarmillionaire.net/ BCM Skool: https://www.skool.com/blue-collar-millionaire-4460/about Accelerator Program: https://www.skool.com/blue-collar-millionaire-2846/about Board Room Elite: https://www.skool.com/board-room-elite-9841/about  

Transitioning from military service to civilian life can be challenging, especially when it comes to finding a new career path in entrepreneurship. Not only are you starting something new, you have to make your own paycheck. In episode 305, I'm joined by Justin Brock, a Marine veteran who went from aviation operations in the Marine Corps to building a successful career in financial services and running a thriving business. We dive into his journey, the lessons he learned about sales and marketing, and how he grew his insurance business by focusing on authentic relationships and quality service. Justin also shares valuable insights for veterans looking to start their own businesses. The show notes can be found here: https://milmo.co/podcast/authentic-marketing-and-sales

If you feel like your business results are tied to your self-worth and you only feel good when you're seeing sales and success, I recommend listening to this episode. Ruth Larbie is sharing her journey to 9 million dollars in sales and the many lessons and personal transformation she's experienced.BY THE TIME YOU FINISH LISTENING TO TODAY's EPISODE, YOU'LL LEARN:The unseen reality of scaling a business to 9 million dollars in sales that most people don't talk about. How to navigate the inner obstacles that are inevitable when building a business.Why a lot of entrepreneurs quit before ever giving themselves a chance to succeed.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architectConnect with Ruth Here: https://www.instagram.com/salescoachruth/https://www.instagram.com/yourlegacymentor/

The veteran RIA marketing executive explains how advisors can benefit by centralizing business silos. She also discusses the unsung power of annual client surveys and RFG Advisory's initiatives to help women. Host: Greg Bartalos. 

In today's fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand's story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based on real-time feedback from prospects. Christian Klepp, co-founder and director of client engagement at Einblick Consulting, brings over 13 years of experience in B2B branding, marketing, and communications. Having worked with industry giants such as Caterpillar, Henkel, and Logitech, Christian's extensive global experience across Europe, Asia, and North America has helped him master the art of aligning marketing and sales for greater success. His firm helps B2B tech and SaaS companies discover and leverage their unique competitive edge, driving lead generation and revenue growth. What you'll learn: How can marketing and sales teams collaborate to overcome common barriers and improve conversion rates? What are the most effective strategies for aligning marketing and sales in large B2B organizations? How can marketing help sales teams better handle customer objections and close more deals? Resources: Happy Money: The Japanese Art of Making Peace with Your Money - by Ken Honda Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller Think, Do, Say: How to Seize Attention and Build Trust in a Busy, Busy World - by Ron Tite --- Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/ Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando Fathom: https://fathom.video/invite/72CZPA Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram breaks down the essential components of a successful marketing and sales strategy. He highlights the importance of crafting a compelling value proposition, understanding your target audience, and building a robust sales funnel. Brett emphasizes the power of leveraging digital marketing channels, forging strategic partnerships, and implementing sales automation. He also discusses conducting competitor analysis, developing a strong brand identity, and setting clear objectives and key performance indicators. By following these nine steps, entrepreneurs can maximize their business potential and achieve sustainable growth and success. Chapters 00:00 Introduction to Marketing and Sales Strategy 00:29 The Importance of Marketing and Sales 02:28 Crafting a Compelling Value Proposition 05:06 Understanding Your Target Audience 09:08 Building a Robust Sales Funnel 15:38 Leveraging Digital Marketing Channels 17:02 Establishing Strategic Partnerships 19:09 Implementing Sales Automation 20:28 Conducting Competitor Analysis 21:52 Developing a Strong Brand Identity 22:55 Setting Clear Objectives and KPIs 23:37 Conclusion and Final Thoughts #marketingstrategy #salesstrategy #entrepreneur #optyoumize #brettingram #digitalmarketing #onlinemarketing #entrepreneurpodcast

What if you reimagined your funnel from one with a wide top and a narrow bottom to one with small openings at both ends and a substantial middle? The middle section of a funnel is where most leads reside and hold untapped potential. So, how can you maximize this crucial area of your funnel? In this episode of The Agency Blueprint, I discuss strategies for maximizing the middle funnel by nurturing leads through valuable content and tailored communication. I explain how to drive more conversions and business growth by transforming potential clients' apathy into engagement and motivation. Listen in to learn techniques for segmenting your audience based on their content consumption preferences to reduce lead drop-off. Key Questions: [00:51] Are you maximizing the potential of your middle funnel leads? [01:31] How do you visualize your marketing funnel, and could it benefit from a different approach? [03:04] What strategies are you using to nurture leads who aren't ready to buy immediately? [08:52] How are you segmenting your audience to provide personalized content? [11:42] Do you understand the engagement patterns of your audience to refine your nurturing strategies? What You'll Discover: [00:33] The concept of modernizing your marketing and sales funnel and moving away from the traditional funnel shape. [01:31] Visualizing the new funnel shape with a large middle where most of your leads reside. [03:04] The importance of nurturing leads who may not convert immediately but show long-term potential. [04:50] How to focus on the information needs of mid-funnel leads to foster engagement. [07:47] Strategies for re-engaging mid-funnel leads through diverse content formats and personalized approaches. [08:52] Techniques for segmenting your audience based on their content consumption preferences. [09:35] How to tailor content to your audience's needs and preferences to reduce lead drop-off. [11:42] Have a data collection mechanism to understand the types of engagement people have and improve lead nurturing. [13:02] How to re-evaluate your current nurturing efforts and improve engagement with existing leads.Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.

Send us a textKendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.Topics covered in today's conversation include:The importance of aligning marketing and sales strategiesHow to define and measure profitable return on investment (ROI) for marketing and salesThe concept of ROASS (Return on All Sales and Marketing Spend)Why marketing should be the "tip of the spear" in revenue generationThe "7x7" rule in marketing: reaching your audience seven times in seven different waysHow fractional C-suite roles can benefit small businessesThe challenges of marketing your own business, even as an expertResources:Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Connect with Kyle Mealy:LinkedIn Website Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! You have a network. They're engaged. But they're not buying. The truth is, the way you're currently showing up isn't enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐

Jennifer (Jen) McAdams is a seasoned marketing veteran with more than 25 years of experience within the software industry. Jen went to Northeastern where she graduated with a resume and a business suite, and hit the ground running in her career. She worked closely with Xactly in an advisory CMO role initially as part of Vista Equity Partners' Value Creation Team – and her partnership and execution of a comprehensive marketing plan that generated increased pipeline and higher quality leads led her to permanently join Xactly as a member of the senior leadership team and CMO. Before Xactly and Vista Equity Partners, she's previously held senior roles with SAP, Cisco, Progress, Ixia, and Kaseya. Xactly is a platform “for sales leaders founded by a sales leader”. Their main legacy product is for automating sales compensation and commissions. However, over the years, they have made acquisitions that have allowed them to extend their offerings into sales planning and forecasting tools that live in a single platform and are available as modular pieces that grow with their clients. On the show today, Alan and Jen talk about how she is bridging the gap between marketing and sales at Xactly and what she has seen work across the different types of companies that she's worked for. Jen gives us practical tips to align around a common goal, how she thinks about organizing teams, and the importance of leading by example. Alan and Jen also discuss how marketing is organized within her group, how that relates to customer marketing as she builds that new function and how AI can be a resource for marketers. In this episode, you'll learn: The importance of bridging the gap between marking and sales Tips on how to collaborate, align, and operationalize around a common goals How Jen organizes her team for a focus on customer marketingKey Highlights: [01:58] Life with a rescue Chihuahua (Biscuit)   [03:20] Jennifer's career path [08:06] What Xactly does and who they serve [09:13] The gap between B2B marketing and sales[11:22] Aligning goals with compensation[12:15] How to operationalize[15:15] Getting the rest of the team on the same page[16:42] What does marketing look like at Xactly[17:58] What customer marketing looks like[20:38] Experience of your past that defines you[22:39] Advice to younger self[24:37] A topic that you and other marketers need to learn more about - AI[25:47] Trends or subcultures others should follow[27:08] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Found yourself saying, “I just want to show up as me without the marketing and sales gimmicks?” Then you'll want to listen to the episode as I share how to bust out of the marketing and sales boxes and communicate authentically.BY THE TIME YOU FINISH LISTENING TO TODAY's EPISODE, YOU'LL LEARN:The counterintuitive approach to finally breaking free from gimmicky marketing and sales strategies that never felt like you.Why it's so difficult to communicate authentically and the perspective shift that needs to happen if you don't want to dilute who you are in the name of marketing. The mistake many of us make that keeps us trying to bust out of the marketing and sales box while simultaneously stuck in it.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.>>>https://creativelyowned.com/offer-architect

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.Guest Introduction:Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.Storytelling in Marketing and Sales - Key Takeaways:Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.Personal stories help humanize your brand and provide the right balance with business content to maintain interest.High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.Balancing vulnerability with professional messaging is essential to maintaining your brand's integrity and trustworthiness.Storytelling in Marketing:Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.Tying personal experiences to your business message strengthens your brand's trust and credibility, making it more likely to resonate with your audience.Content Strategies for Social Media:Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.Key Quotes:“The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”“It's more important than ever to be vulnerable in your storytelling, but make sure it's relevant to your audience.”“If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”Resources Mentioned:Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat The Story Builders website: www.mystorybuilders.com Chat with someone from The Story Builders team: http://mystorybuilders.com/story Visit Lindseya.com/apply to apply for personalized coaching and sales systems.Conclusion:This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

The vast majority of private practices have enough competition that getting new patients isn't guaranteed. You have to convince them to choose you. That takes marketing and sales. My guest today coaches private practices owners on how to do both and he'll try hard to convince you that you need it as well. Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term. In this episode Carl White and Daniel Tribby discuss:What he means by the terms marketing and salesWhy marketing and sales are so important to private practicesGood vs. bad marketing and sales practices he sees Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started. Connect with Daniel Tribbyhttps://www.linkedin.com/in/iamdanieltribby/ Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection because they become an outsized version of themselves. They get lost in the audience's abyss and lose the connection with individuals. They become unapproachable. I find the same thing with marketing. We tend to lose sight of that one-on-one relationship and get lost in the abyss of the avatar. A comedian is selling entertainment with jokes. You, on the other hand, are selling profits or solutions through hardware, software, and services. As a sales and marketing organization, you need to craft a story around your products and services that will resonate with individual buyers. Getting potential customers to know, like, and trust you is a journey. Each has a unique place in the Customer Journey.

Authenticity in your marketing and sales conversations How you can excel when the bar is set so low Episode 220 (John is based in California) In this conversation with John Golden we explore: How to start an authentic relationship with your prospects How to research before the first contact How to create intellectual curiosity How much research do you need - not much How to leverage your customer success stories Present your vulnerability to build trust Staying in touch with your customers How to establish your communication cadence Where does automation ad AI fit into relationships The critical role of active listening Why lean on your CRM ----- About our guest, John Golden: John is Chief Marketing & Strategy Officer at Pipeliner CRM. He is an author, speaker and host of Sales POP! podcast, You can learn more about Pipeliner CRM and take the free trial at: https://www.pipelinersales.com/ ----- Excerpts from this conversation with John Golden: I think there's a few things, George, and one of them, I think, is, is authenticity. I think that is one of the biggest areas that you can focus on now. ----- Oh, customer success stories, 100% and I think this is where sometimes we forget. It seems so obvious, right? But when I engage personally, when. I engage with another salesperson, right? Or somebody selling something to me? Yes, you know, I'm interested in what they can do for me, what I'm really interested in what they've done for other people, because that's where it is. Because, let's face it, we all know that anybody who's brought a product or service to market, you always know that customers end up using it in ways that you could never imagine, right? And they do things differently, not how you see and therefore learning about what you have done with other people, that is great information for for somebody, for prospect you're engaging with, and that's what I love. I want to hear the things that they've done with other people, how they helped other companies, how they helped other individuals.  And those stories and and we all come from, I mean, culturally, we all kind of come from storytelling traditions, you know, certainly I did, you know, in Ireland, and that's what resonates with people, is stories. And now you take yourself out of the equation a little bit, and you put, you put your customer, and you say, You know what their issue, what their solution? And then, and here's the nice thing, is, like, you should be enthusiastic and say, and then they did this, or they asked us to do this, right? They said, hey, if your product could just do this one other thing, and, you know, something, we went back and we discovered, yeah, that's something that would benefit everybody. And then we immediately, you know, implemented it in a way. So this, there's so much richness in talking about your customer success story. ----- ----more----   Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Hey, Mama! Are you confusing visibility, marketing, and sales? If you're not sure, today's episode is for you. Visibility, marketing, and sales are not the same thing, and when you fully understand the difference between the three, you are able to grow your business with ease. Each one plays an important role in your business, and all three are needed to build a profitable business. Listen to today's episode to learn the difference between the three and why you need to fully understand the purpose of each one to grow your business. In this episode, you will learn:The difference between visibility, marketing, and salesWhy you need to understand the difference between the threeResources Mentioned in Today's Episode:Visibility Accelerator Private Podcast WaitlistSocial Media Detox Club WaitlistMoms Do Business Different Podcast hosted by Kay HillmanWays I Can Serve You:Podcast Audit​The Social Media Detox Club​VIP Podcast LaunchRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode189/Connect with...

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.This is what's holding many businesses back from achieving peak performance across the board.Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In this conversation, Marshall and Nick discuss various topics, including their favorite drinks, the DMV, the Olympics, and the challenges of marketing and sales. They touch on the importance of networking and marketing in business, the cost of advertising on the internet, and the need for a strong sales strategy. They also highlight the disconnect between marketing promises and the reality of achieving success. Overall, the conversation emphasizes the dedication and hard work required to succeed in business. In this conversation, Nick and Marshall discuss their recent experiences at a dealership and the lack of thorough inspections and preventative maintenance. They highlight the importance of proactive business models and the need for transparent and comprehensive inspections in the automotive industry. They also touch on the future of electric vehicles and concept cars, emphasizing the need for modern chemicals and detailing techniques to keep up with the changing technology in cars. Takeaways Networking and marketing are essential for business success. Marketing on the internet can be expensive and requires a significant investment of time and money. There is a disconnect between marketing promises and the reality of achieving success. Sales and marketing are distinct but interconnected aspects of business. Success in business requires dedication, hard work, and a strong sales strategy. Dealerships and mechanics often lack thorough inspections and preventative maintenance Proactive business models are more effective than reactive ones Transparent and comprehensive inspections are crucial in the automotive industry The future of cars is shifting towards electric vehicles and concept cars Modern chemicals and detailing techniques are necessary to keep up with changing car technology Chapters 00:00 Introduction and Favorite Drinks 04:06 Buying or Selling the Olympics 06:04 The Enjoyment of Watching the Olympics 08:10 The Motivational Side of the Olympics 12:29 Reliving the Moments of the Original Dream Team 17:20 The Importance of Networking and Marketing in Business 22:40 The Cost of Advertising on the Internet 25:07 The Disconnect Between Marketing Promises and Reality 27:23 The Distinction Between Sales and Marketing 31:03 The Dedication and Hard Work Required for Business Success 32:51 Dealership Inspections and Preventative Maintenance 45:00 The Importance of Thorough Inspections 55:41 The Future of Electric Vehicles and Concept Cars 01:03:14 The Role of Modern Chemicals and Detailing Techniques

Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success. https://www.linkedin.com/in/anncarden-business-consultant-coach/ https://www.facebook.com/groups/663939057669313 https://www.instagram.com/anncardenconsulting/ https://annlcarden.com/ Take your FREE LinkedIn Scorecard Assessment Here: https://www.magpaiassessments.com/4124/0

To learn how you can attend the next SPF Mastermind Event in San Antonio, Texas with special guest Martin Rooney  go to:https://vincegabriele.com/spf-mastermind/Podcast Key Points 00:00 Introduction and Weekend Recap 00:26 Inspiring Success Stories 03:47 Mike Boyle's Impactful Talk 09:57 The Art of Chop Busting 14:53 Community and Member Engagement 18:34 Guest Presentation and Unexpected Testimonial 19:18 Longevity in Business Masterminds 20:10 Gym Community and Member Engagement 22:10 Staff Training and Team Involvement 23:56 Barbecue Event and Personal Connections 27:18 Upcoming Mastermind in San Antonio 31:33 Marketing Insights and Client Retention 37:01 Final Thoughts and Acknowledgements If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Episode Summary:In this episode, we dive deep into the psychology of marketing, exploring how to engage all five senses to captivate your audience. Discover how integrating the hero's journey into your storytelling can transform your marketing strategy and lead to unparalleled sales success.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrMarketing Training Call - ATS Business University (February 20, 2020)Key Points and Categories 1. Introduction to Marketing and PerceptionPsychology of Marketing:Marketing involves tackling the psychology of the audience.It's about digging into the psyche and subconscious of potential customers.Perception is crucial in marketing; mastering it along with sales leads to financial success.Interactive Training:Encouragement to turn on cameras for better interaction.Participants can engage through chat if unable to turn on cameras. 2. The Senses in MarketingFive Senses:Sight, Sound, Smell, Taste, and Touch.Engaging these senses can create a strong brand perception.Example: Starbucks utilizes all senses to enhance customer experience.Application to Digital Marketing:Sight: Visuals (videos, graphics) should be captivating.Sound: Incorporate appealing sounds/music.Smell and Taste: Describe scents and flavors vividly.Touch: Use descriptive language to convey texture and feel. 3. Sales and Marketing IntegrationMarketing and Sales Connection:Marketing attracts customers; sales convert them.Both require understanding customer perception.Mastering both leads to effective money collection.Hook, Story, Pitch:The hook captures attention, the story engages, and the pitch converts.Important to tailor hooks and stories to your target audience. 4. Digital Marketing StrategiesVisuals and Attention:Strong hooks in visuals and captions to grab attention.Importance of colors and their psychological impact.Examples of effective digital content strategies.Content Creation:Use stories to make content relatable.Consistent and engaging content builds loyalty and recognition. 5. Hero's Journey in MarketingHero's Journey Framework:Applying the hero's journey to storytelling in marketing.Examples from popular culture (Harry Potter, Katniss Everdeen, etc.).Journey involves leaving comfort zone, transformation, and return.Implementation:Use hero's journey structure to create compelling marketing narratives.Engage audiences by making them the hero of the story. 6. Additional Tips and TechniquesAudience Understanding:Identify and understand your target audience.Create content that resonates with both male and female demographics.Content Adaptation:Adjust content based on audience feedback and engagement.Continuous learning and adaptation are key to success.Practical Examples:Case studies and practical examples provided during training.Real-world applications discussed for better understanding.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!