Podcasts about marketing and sales

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Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success.Chapters:00:00 Introduction and May Madness03:04 Client Consultation Insights06:03 Lead Generation and Self-Liquidating Offers08:57 The Importance of Sales Teams11:53 Nurturing Leads Effectively15:05 Budgeting for Sales and Marketing18:02 Working Backwards from Goals20:57 Adapting Strategies for Different ProductsConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

On this special episode of The VinePair Podcast, Adam is joined by Dave Phinney, the founder of Orin Swift, to discuss his storied career in the wine industry, why he's so committed to traveling to sell and support his wines, what reaching new consumers means in this day and age, and much more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailMost founder-led B2B companies don't have a marketing problem or a sales problem — they have a strategy problem.In this episode of Predictable B2B Growth, I break down what “random acts of marketing” and “random acts of selling” actually look like in the real world: disconnected posts, scattered campaigns, cold outreach with no clear narrative, inconsistent qualification, and a pipeline that never feels repeatable.I also unpack an anonymous scenario I see all the time: a company trying to run two different go-to-market motions at once — reactivating and expanding an existing customer base while simultaneously chasing net-new, more enterprise opportunities. Those are two different plays, with different buyers, different messaging, different proof, different timelines, and different success metrics. When you blend them without a plan, you get a lot of activity… and very little traction.We'll cover why strategy has to come first (ICP, positioning, POV, value props, and the motion you're actually running), how to avoid the “busy but stuck” trap, and how to build a simple plan that makes your marketing and sales efforts compound instead of reset every month.Newsletter: https://boldermediasolutions.com/newsletterRevenue Leakage: https://boldermediasolutions.com/pipeline Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.

Is it possible for marketing & sales to work together? If they're doing so, are they able to actually stay consistent with the brand? In this Quick Hit, you'll hear from Steve Caton. He's the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You'll also get a kick from their podcast, Whiskey Is for Closers. Take a sip of our full episode with Steve here

Sales and marketing often fight. Rob and Lisa Rabel break down why this happens and share real strategies to align your teams and increase ROI. If you own a business, you know this is a problem. If you work in a larger corporation, you've seen this a lot. Let's fix it for the customer!

This week on The Sales Transformation Podcast it's the first in a series of three episodes exploring the relationship between sales and marketing. Or, asks our first guest Gareth Abel, should that be marketing and sales? Gareth is a proven Chief Marketing Officer with truly international experience. Specialising in delivering Sustainable Profit Growth, he has worked for a range of businesses including Orange, Samsung, e&, and Circles Life.  Highlights include: [13:18] Do sales teams focus too much on revenue? [20:29] Buyers, like everyone, are always looking for mental shortcuts [31:41] The 95% rule  Connect with Philip Squire on LinkedIn Connect with Gareth Abel on LinkedIn   Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today. 

Ryan Gunn, Founder & Chief Education Officer of Attribution Academy, joins host Brendon Dennewill to unpack why most companies are still getting attribution wrong, and what to do about it.They cover the real roots of sales and marketing misalignment, why chasing MQLs can work against your goals, and how to build an attribution system that drives better decisions instead of interdepartmental conflict. Ryan also shares how AI-powered call transcripts are one of the most underutilized tools in a modern RevOps stack.If you're a founder, revenue leader, or marketing ops pro ready to build trust in your data and get your go-to-market teams aligned, this one's for you.What You'll LearnWhy attribution should create clarity, not competition between teamsThe shift from vanity metrics to revenue-based thinkingHow incentives quietly shape (or sabotage) alignmentThe role leadership plays in unifying go-to-market teamsWhy simple attribution often outperforms complex modelsHow AI and clean data are reshaping revenue decision-makingResources MentionedAttribution AcademyAttribution Mastery Certification Hubsessed.io Partner Playbook Podcast  HubSpot Breeze Ask Elephant FathomIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Send us a textYour LinkedIn profile is not social media. It is your digital business card.In our January 28, 2026 GoCarePro™ Mastermind, we broke down why LinkedIn quietly influences home care referrals long before a phone call ever happens GCP Mastermind January 28, 2026Here's the reality for home care sales and marketing professionals:Referral partners look you up Discharge planners, social workers, case managers, attorneys, and financial planners all research credibility before they referIf your profile is incomplete, outdated, or unclear, trust erodes before you even walk into the buildingThis session covered: • Why LinkedIn matters in home care sales specifically • How LinkedIn supports sales without pitching • What to post and what to never post • How to connect the right way without burning bridges • Realistic activity expectations that actually get done • Why your profile works for you 24/7, even when you are not in the roomThe key takeaway: You do not need to be salesy to be effective. You need to be visible, professional, and consistent.This Mastermind was recorded and is available as a video for members who want to build referral credibility that holds up in the real world.If you are in home care sales or marketing and LinkedIn still feels optional, this is the gap.Your profile is already speaking for you. The only question is whether it is helping or hurting.#HomeCareSales #HomeCareMarketing #LinkedInStrategy #ReferralRelationships #GoCarePro #HealthcareMarketing #ProfessionalCredibilityContinuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Ben and I discuss how set 2026 revenue and pipeline goals at Navattic. We talk about working backwards from end-of-year goals, looking at historical data, and getting early input from tenured reps before finalizing numbers. Plus, different forecasting methods and breaking large goals into quotas per employee to make them realistic and attainable.I also talk about the quarterly marketing presentation I give to the sales team to show pipeline targets and get them excited about specific marketing initiatives. We also discuss how we approach our annual website refresh process. Natalie drinks red wine

What if your proven marketing strategies feel increasingly uncomfortable because we're in a massive energetic shift from homogenization to differentiation, from fitting in to survive to standing out to thrive?In this episode, Kathryn unpacks the 2027 shift from the Cross of Planning to the Cross of the Sleeping Phoenix and what this means for your business and marketing. She shares why cookie-cutter frameworks are dying and why the real work now is weaving together all the multifaceted parts of who you are instead of packaging yourself into a homogenized model anyone could copy.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:The shift happening in 2027 from the Cross of Planning (400 years of strategic mind dominance, homogenization, and survival through fitting in) to the Cross of the Sleeping Phoenix (differentiation, emotional intelligence, and survival through authentic expression), and why your internal system is already starting to feel increasingly uncomfortable with cookie-cutter strategies and surface-level messaging even if they're "proven to work" because the energetics are fundamentally changing.Why the Instagram CEO's recent post about creating content that only you can create is quite literally describing this new paradigm, why regurgitation and repetition ("DM me this word for engagement") is falling away, and how AI built on the old strategic mind model is actually accelerating the homogenization problem unless you're intentionally using it to amplify your authentic voice rather than sound like everyone else in your industry.The difference between strategic differentiation (looking at Amy Porterfield's model and adding your unique spin) versus true differentiation (going inward first to create from your own well of inspiration, then weaving together the multifaceted parts of who you are that no one else can replicate). Why your offerings, business model, pricing, and delivery need complete reinvention away from the "six-week group program at this price because that's what everyone charges" homogenized approach, and how the real question isn't "what model has been proven to work" but "what do I actually want to create, how do I want to create it, and what does success look like for me" without the parameters of looking at what's already been done, which requires going inward and internally resourcing rather than constantly having that outward gaze that keeps us trapped in comparison and cookie-cutter thinking.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>

Marketing vs. Sales? Wrong! It's marketing AND sales. Both of these go hand-in-hand in order to grow your therapy clinic. Let's discuss why.

Checklist download: https://marlonmcpherson.com/marketingsaleschecklist/ Learn more at marlonmcpherson.com

Is it possible for marketing & sales to work together? If they're doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He's the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You'll also get a kick from their podcast, Whiskey Is for Closers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

In this episode of the Profit Cleaners podcast, Brandon Schoen, Brandon Condrey, and Tyler Shiffler are joined by Crystal Simms, owner of Crystal's Royalty Cleaning, to discuss her journey from solo cleaner to aspiring business leader. After years of doing everything herself — from marketing and quoting to scrubbing and scheduling — Crystal is ready to build a reliable team and step into the CEO role her business needs.But the road hasn't been easy. Between low-paying clients, canceled contracts, and the pressure to lower prices, Crystal's growth has been limited by one powerful obstacle: confidence in her value. The Brandons and Ty coach her through mastering sales conversations, communicating value beyond price, and building the belief and conviction that turn prospects into long-term customers.You'll learn how to stop “selling cleaning” and start selling outcomes — the lifestyle transformation your service brings to clients. Plus, the Profit Cleaners team shares an exclusive preview of their exciting 2026 program launch, featuring next-level business tools and training designed to help cleaning entrepreneurs grow smarter and faster.This episode is packed with actionable insights, mindset shifts, and practical strategies for every cleaner ready to elevate from technician to true business owner.

Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy].It's a word I coined 13 years ago to describe a wishy-washy marketing claim.The type of words that fill a copy block. They look right. And it's probably sprinkled with words like “scalable,' ‘ecosystem,' ‘user-centric,' ‘best-in-class,' ‘leading,' and on and on. But after you read them or hear them you realize – they don't really say anything at all. So I loved this lesson I read in a podcast guest application, “A brand that says something is more important than saying everything perfectly.”To hear the lesson behind that story, along with many more lesson-filled stories, I talked to Millie Hogue, CMO, Hakkoda [https://hakkoda.io/].Hakkoda is part of IBM. IBM reported total annual revenue of $62.8 billion in 2024. At Hakkoda, Hogue manages an internal team of nine along with an array of 20 vendors and freelancers.Lessons from the things she madeA marketing and sales team divided cannot standA brand that says something is more important than saying everything perfectlyExpertise matters more than everBuild for your audienceThe success of your team is YOUR successJoin us at our next virtual eventAI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1872389821359] – Tuesday, November 11th at 2 pm EDT. Discussed in this episodeMarketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://marketingsherpa.com/article/interview/marketing-experimentation]Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (podcast episode #137) [https://marketingsherpa.com/article/interview/authentic-brand]Analytics: Driving business value matters more than perfect models (podcast episode #133) [https://marketingsherpa.com/article/interview/analytics]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO Join us for an insightful episode discussing the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era. 00:00 Introduction and Speaker Backgrounds 02:05 Impact of AI on Company Culture 05:09 Snowflake's AI Strategy and Data Security 08:03 AI Use Cases in Marketing 21:26 AI Use Cases in Sales 29:42 Governance and Security in AI Implementation 32:10 AI's Influence on Hiring and Company Growth 34:58 Closing Thoughts and Resources  --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode is Sponsored in part by Intercom:
  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

In this episode, Savannah Jordan, host of Running With Wolves, is sharing a behind-the-scenes client case study on how she turns “out of budget” into a high-ticket yes. You'll hear the exact marketing and sales strategy she used to overcome financial objections without discounting, pressuring, or chasing. Instead, it's about reframing the problem, positioning the solution, and creating undeniable demand. If you're ready to stop losing clients at the budget conversation and start closing more high-ticket sales, this episode will show you how to do it.   Click HERE to apply to work with Savannah or DM her on Instagram HERE with any questions!

Business Owners Beware! The REAL Reason You're Struggling to Grow Most business owners think working harder will fix everything, but that's the trap keeping you stuck. In this episode, Kevin and Chris break down why being a great technician isn't enough and why mastering sales and marketing is what actually grows a business. They reveal: - The 3 roles every business owner must understand (from Michael Gerber's E-Myth) - Why “doing it all yourself” kills growth - How to buy or scale a business the smart way - The truth about what separates successful blue collar entrepreneurs from the rest If your business feels stuck - this episode might be the wake-up call you need.  Subscribe for more real conversations about business growth, leadership, and building a company that works for you.

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.In this episode, we cover:Why every marketing activity needs a clearly defined goalHow to track performance and demonstrate marketing impactThe keys to successful marketing and sales alignmentThe role of relationships and self-awareness in leadership

Learn more on the GoHighLevel YouTube channel:   https://www.youtube.com/@gohighlevel gohighlevel.com

Struggling with misalignment between your marketing and sales teams? You're not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth.In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.

This is episode 766. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Patrick Smith, former CMO at Cvent and Deltek. Find Patrick on LinkedIn.  PATRICK'S TIP: “Treat sales and marketing as one team with shared goals. Stop passing leads over a wall—sit in each other's meetings, align on the plan, and build an in-it-together mentality where both sides are accountable for pipeline and revenue.”

In this episode of The Faces of Business, we welcome Walter Crosby, CEO of Helix Sales Development, to discuss how aligning your marketing and sales messaging can drive business growth and improve sales performance.    Walter is a sales performance expert with a deep understanding of sales process improvement, sales training, and team development. He helps mid-market CEOs build high-performance sales organizations that generate revenue without their constant involvement. Through Helix Sales Development, Walter has guided businesses in transforming their sales teams, implementing repeatable processes, and creating accountability-driven sales cultures.    Join us as Walter shares how misalignment between marketing and sales can lead to lost revenue, and how businesses can fine-tune their messaging to attract and convert the right customers. His insights will help you create a seamless customer journey that turns prospects into loyal clients.    Check out the Blog post here: Aligning Your Marketing and Sales Message for Success    Thanks for taking the time to listen today.   Find Damon Pistulka on LinkedIn talking about life & building businesses you can sell or succeed.    Find out more about Damon when he's not working.  @damonpistulka on Instagram, or Damon Pistulka on Facebook.      More information on building businesses you can sell or succeed and the Exit Your Way method on our website   Email us for more information info@exityourway.com 

On this episode of the Travis Makes Money podcast, Travis welcomes Ann Carden, a top business growth expert, marketing and sales strategist, and the founder and CEO of A. Carden Inc. With over 41 years of experience and a track record of building and selling seven businesses, Ann is renowned for her ability to help coaches, consultants, and entrepreneurs attract high-end clients and scale their businesses. Her “Expert In You” method and reputation for delivering high-touch, customized strategies have made her a sought-after mentor for those looking to multiply their income and impact. On this episode we talk about: Ann's journey from selling craft classes as a child to building an international craft business before the internet era The importance of merging passion with viable business opportunities How to turn your expertise into a premium coaching or consulting business Strategies for building authority, networking, and leveraging partnerships The power of innovation, bootstrapping, and selling before you build Top 3 Takeaways Merge your passion with a proven business model—success comes from doing what you love, but only if there's real market demand. Package and sell your expertise: The fastest path to more income is often leveraging what you already know and are great at. Relationships matter—what you know gets you started, but who you know takes you to the next level. Notable Quotes “If you can merge those two worlds—your passion and a viable business—you've got gold.” “Have people vote with their wallets, not their words.” “Start with what you're already great at and package, market, and sell that to get started.” Connect with Ann Carden: LinkedIn: Ann Carden's LinkedIn Website: annlcarden.com

Marketing and Sales traditionally operate independently - but they shouldn't. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you'll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here

Customer Acquisition Cost efficiency continues to be challenged in the B2B SaaS environment, while alignment across the Go-to-Market organization continues to be a topic of conversation. So, Dave "CAC" Kellogg a long time Marketing executive and Ray "Growth" Rike, a long time Sales executive decided to take on the the topic of Marketing and Sales alignment from their respective experiences as department executives. Topics discussed include:What is Marketing and Sales AlignmentWhat isn't Marketing and Sales AlignmentTop 3 Ideas to Achieve Marketing and Sales AlignmentHow Metrics Can Impact Marketing and Sales AlignmentThe Impact of AlignmentIf you are a CEO depending on the productivity of an aligned Go-to-Market organization, or the head of Marketing or Sales in a B2B SaaS company, this conversation is full of interesting ideas, stories and approaches to increasing revenue growth efficiency.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses.Together they unpack:Why most sales decks and battle cards go unused and what to build insteadHow to enable your champion to sell internally with confidenceSimple frameworks for mapping competitive positioning that teams will actually useTalya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy.Timestamps(00:00) - – Intro & Talya's background (02:08) - – From engineering to B2B marketing (08:53) - – What is buyer enablement? (11:08) - – Why deals stall after vendor selection (13:23) - – The problem with sales decks (15:53) - – Why battle cards don't work (18:08) - – Talya's competitive positioning map (24:19) - – Grouping competitors by approach (26:49) - – Market maps for sales (28:49) - – Where to get the best insights (31:19) - – New formats for enablement (33:34) - – Why context matters (35:19) - – Empathy for your sales team (37:04) - – Closing thoughts on empathy (38:09) - – Where to find Talya online Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textIt's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also.So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me.In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with over 25 years of experience in the space where creativity, media, and data meet. Karen shares why breaking down silos between sales, marketing, and customer success is critical for growth – not just in large organisations, but for small businesses too.We explore the rise of the Chief Revenue Officer role and how unifying these traditionally separate departments creates better communication, brand alignment, and measurable results. Whether you're building a small team or scaling a larger business, this episode is packed with practical insights on building synergy across your revenue-generating efforts.What We Cover in This Episode:Why traditional marketing and sales silos don't work anymoreThe importance of shared goals across sales, marketing, and customer successThe emerging role of the Chief Revenue Officer and how it changes team structureHow integrated teams lead to more effective campaigns and better customer experiencesThe mindset shifts marketers and creatives need to thrive in a revenue-first modelHow small business owners can adopt this model early to scale more sustainablyYou can connect with Karen on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn't just a buzzword, it's the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization.In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departmentsIf you're ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won't want to miss!

In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also emphasize the importance of starting relationships with clear communication, setting expectations for short- and long-term outcomes, and delivering early wins to gain credibility. 

Have You Ever Used a Boolean Search on LinkedIn?

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren't just getting a ton of leads—they're following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes.He also highlights four owners whose gyms landed on all three leaderboards. You'll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27.Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel. LinksGym Owners UnitedBook a Call  00:51 - Key marketing metrics 03:44 - Leaderboard breakdown 07:36 - Gyms on all three leaderboards11:37 - Tips from the leaders18:54 - Where to learn more

'Just focus on marketing!' 'No, sales is all you need!'Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive.In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same birdHow each process serves a unique purpose in your business growthWhy different businesses need different approachesThe key to sustainable income growthStop choosing sides and start building systems that work together.Need help? Book a free consultation with me here: Https://stairwaytoleadership.com

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In this episode we're diving into one of the most powerful forces driving success in marketing, sales, and life: desire. I break down the three steps to understanding and amplifying desire - not just for your customers, but for yourself and the people you want to influence. Whether you're trying to boost sales, refine your marketing strategies, or motivate yourself to reach new goals, learning how to harness and amplify desire is the key to unlocking success. We'll talk about how to identify existing desires, connect those desires to the results you're offering, and amplify them to create unstoppable momentum. I'll also share personal stories - from wrestling, parenting, and even building ClickFunnels - that reveal how desire has shaped who I've become in both business and life. Key Highlights: The Three Steps to Desire: Identify, connect, and amplify to influence and motivate. Why desire is the foundation for successful marketing, selling, and personal development. How to inspire desire in your customers, audience, or loved ones - even when it feels impossible. The power of proximity: Surrounding yourself with passionate people to fuel your own fire. Reframing false beliefs: Overcoming the subconscious barriers that hold you back from success. Whether you're a marketer, entrepreneur, or someone striving for personal growth, this episode will give you incredible insights to influence others and truly get the results you want. https://sellingonline.com/podcast https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I've sold millions of dollars of professional services.. Whether it's a $300,000 consulting engagement for a fortune 100 client or a $1000 Life coaching package, the process is the same. Landing high-ticket consulting and coaching engagements in your zone of genius requires a high degree of simplicity in your marketing and sales. This week I'm breaking down the exact process I use, step by step.

Joe Polish and Dan Sullivan dive into the core principles of selling and marketing, sharing transformative strategies that have reshaped industries. From the power of education-based marketing to creating value-driven Customer experiences, they reveal actionable insights for Entrepreneurs seeking growth and impact. Here's a glance at what you'll discover from Joe and Dan in this episode:  How to Sell Without Selling Out: Discover Joe and Dan's ethical approach to sales and marketing that creates value, builds trust, and eliminates the sleazy tactics that plague most industries. The Power of Good for Them: Learn why Dan's simple yet profound phrase—'Good for them'—is the secret to creating sales strategies that transform customers into lifelong advocates. Revolutionizing Carpet Cleaning: How Joe turned a low-trust industry on its head with education-based marketing, transforming skeptical customers into raving fans. The Science of Trust: How Joe and Dan leverage storytelling, positioning, and rapport-building to create marketing that sells itself. From Skeptic to Supporter: Joe's transformative approach to marketing that made even the most jaded carpet-cleaning customers believe in quality service—and how it applies to any business. What's Missing from Your Marketing? Joe and Dan share how identifying the right customer aspirations can transform your approach and skyrocket your results. The $1,800 Gamble That Changed Everything: How Joe's investment in a sales letter transformed his carpet-cleaning business—and became the foundation of a billion-dollar marketing method. Your Business Needs a Hero: Dan reveals the importance of being crystal clear about who you want to be a hero to—and how that clarity can transform your sales approach. From Experience to Excellence: The surprising way the Four Seasons' guest philosophy offers a blueprint for exceptional marketing and customer service. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Hey everyone, Thank you so much for listening to the podcast this year. We're counting down to 2025 w/ our top episodes of 2024. Today we're listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You'll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one's packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let's keep the momentum going into 2025!

This is episode 717. Read the complete trascription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured Holly Rollo, the author of The Power of Surge. We also featured John Shrader, Chief Revenue Officer at construction software company Arcoro. HOLLY'S TIP:  “The real thing that's going to differentiate you is a frictionless customer experience. That customer experience can't be managed if it's in bits and pieces all over the place. Then sales, marketing and customer success aren't radically aligned, which is what I'm a big advocate of. Priorities become really, really clear when you figure out where's the friction in that customer experience and how can you properly set goals, which I think would help align CEO expectations, not just on marketing, but on the investments and attention spent across the go-to-market roles that remove that friction and make the experience stronger.” JOHN'S TIP: “What are those things that you're doing on a regular basis that cover three things? You're always prospecting, you're selling, and you're closing. There's different times in your day, your month, your week that the amount of time you spend between those three things shifts. The beginning of a month, you're going to be spending more probably on prospecting. The bottom end of a month you're doing more on closing. But that balance of how you do that in a day matters.”

Struggling to scale your business while juggling marketing and sales on your own? In this episode, host Savannah Jordan dives into the art of delegation to help you grow smarter, not harder. Learn how to identify which tasks to outsource, when to hire in-house, and how to build a team that supports your vision. Whether you're a solopreneur or managing a small team, this episode will provide actionable insights for delegating effectively, empowering your business to reach new heights without burning out. -- If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!

Building a protein drink empire with Billy Bosch of ICONIC Protein. In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth of a protein drink company 27:00 - Learning sales 29:00 - The power of "cool" 31:00 - Coming up with a business name 34:00 - Marking > sales 36:00 - Sales versus branding 37:30 - "What can you do for me?" 38:00 - Playing the "deal" game 43:00 - Finding product market fit 45:00 - Talking longevity 49:00 - Building a personal brand 53:00 - Living forever 56:00 - Top longevity ingredients 59:00 - Longevity hacks 01:02:00 - Rapid fire questions 01:12:00 - Trust your intuition ⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/177

Want to know exactly what your ideal buyers are thinking? Understand their buyer persona! In this episode, Doug C. Brown sits down with Jim Kraus, President of the Buyer Persona Institute, to discuss a revolutionary approach to understanding your buyers. Discover the five key things you need to know about any buying decision. Learn how to create a buyer persona that goes beyond demographics to reveal the mindset and behaviors of your ideal customers, enabling you to tailor your marketing and sales strategies for maximum impact. Join us for an insightful conversation that will transform how you approach customer engagement and boost your sales. In this episode, you will learn:The five key factors that drive buyer decisions and how to apply them.How to create buyer personas that improve your marketing and sales success.Ways to tailor your messaging to better connect with your ideal customers.

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben's Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg's spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain. Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer (Jen) McAdams is a seasoned marketing veteran with more than 25 years of experience within the software industry. Jen went to Northeastern where she graduated with a resume and a business suite, and hit the ground running in her career. She worked closely with Xactly in an advisory CMO role initially as part of Vista Equity Partners' Value Creation Team – and her partnership and execution of a comprehensive marketing plan that generated increased pipeline and higher quality leads led her to permanently join Xactly as a member of the senior leadership team and CMO. Before Xactly and Vista Equity Partners, she's previously held senior roles with SAP, Cisco, Progress, Ixia, and Kaseya. Xactly is a platform “for sales leaders founded by a sales leader”. Their main legacy product is for automating sales compensation and commissions. However, over the years, they have made acquisitions that have allowed them to extend their offerings into sales planning and forecasting tools that live in a single platform and are available as modular pieces that grow with their clients. On the show today, Alan and Jen talk about how she is bridging the gap between marketing and sales at Xactly and what she has seen work across the different types of companies that she's worked for. Jen gives us practical tips to align around a common goal, how she thinks about organizing teams, and the importance of leading by example. Alan and Jen also discuss how marketing is organized within her group, how that relates to customer marketing as she builds that new function and how AI can be a resource for marketers. In this episode, you'll learn: The importance of bridging the gap between marking and sales Tips on how to collaborate, align, and operationalize around a common goals How Jen organizes her team for a focus on customer marketingKey Highlights: [01:58] Life with a rescue Chihuahua (Biscuit)   [03:20] Jennifer's career path [08:06] What Xactly does and who they serve [09:13] The gap between B2B marketing and sales[11:22] Aligning goals with compensation[12:15] How to operationalize[15:15] Getting the rest of the team on the same page[16:42] What does marketing look like at Xactly[17:58] What customer marketing looks like[20:38] Experience of your past that defines you[22:39] Advice to younger self[24:37] A topic that you and other marketers need to learn more about - AI[25:47] Trends or subcultures others should follow[27:08] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.This is what's holding many businesses back from achieving peak performance across the board.Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success. https://www.linkedin.com/in/anncarden-business-consultant-coach/ https://www.facebook.com/groups/663939057669313 https://www.instagram.com/anncardenconsulting/ https://annlcarden.com/ Take your FREE LinkedIn Scorecard Assessment Here: https://www.magpaiassessments.com/4124/0

Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!