Podcasts about email marketing best practices

A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They'll break down the dos and don'ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement.

We discuss why simply using platforms like HubSpot or MailChimp isn't enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo's new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren't getting the engagement they should, this episode is a must-listen!What next?Want to improve your email deliverability and get out of the spam folder?

Hot off Black Friday and Cyber Monday 2024, we're breaking down the email strategies that soared—and the ones that flopped—in this year's retail rush.

In today's lightning-fast email marketing world, basic A/B testing just doesn't cut it anymore. That's where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.

Houston, we have NO problems - because we're sharing how to make q4 your best yet... emails. Tune in as we navigate through the cosmos of productivity. Your mission, should you choose to accept it: new clients!! Claude: https://claude.ai/newCoaching or management: https://stan.store/thespacesocial

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.

In this week's episode, James and Maimee discuss email best practices to engage Buyers, and increase traffic to your Farm store. Implement these tactics for writing attractive emails and consistently improving your performance.For more Farm resources, check out: https://www.barn2door.com/resources

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.

This week on the 2nd Act Entrepreneur show we dive into 5 ways to avoid the spam filter with your email marketing. Some are based on tech and some are simple tweaks you can make to your email marketing practice that will ensure you get more eyeballs on your emails. Be sure to stay tuned until the end because you won't want to miss the bonus tip toward the end of the episode. Consistently showing up in the inbox is a great way to build rapport with your new email subscribers.  But did you know that it is also a GREAT way to ensure you stay out of the SPAM filter too? More on that in the episode. One of your first opportunities to practice consistency is with your welcome email series.  This simple series ensures that you show up in the inbox of a new subscriber 5-7 times. Yet that pesky sequence can sometimes feel overwhelming to create. You're not alone if you feel that way. I've met so many entrepreneurs who struggle with creating a powerful welcome sequence. If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox. Fear not, help is on the way! Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to the sale and out of the SPAM folder. Download your free copy here. All of the tips at the beginning of this week's episode are tech-focused.  But fear not if you don't like the tech pieces of email marketing. Each of these tips can be implemented or changed by you OR you will know what to ask for when you meet up with your website/email tech person. 1. Ensure that you are training your subscribers to find and look for your emails.  This starts with your thank you page.  You will find some great tips on what to include during the episode. This step starts before you hit the inbox, so be sure to tune in. 2. Ensure that your email domain has met all the spam prevention criteria.  Including setting up your website URL with SSL and also having your DMARC and other spam requirements set up as DS records with your website host.  If all of those acronyms through you off, don't worry.  You can use this tool to spit out a report for your website, email, and more so that you can show your tech guru what needs to be done.  Don't have a tech person, schedule a free call, and let's see if we are a good match. 3. Get permission and track that you have. Adding people to your email list or buying email lists is not only horrible for your email marketing reputation it can get you in some hot water legally.  Be sure to follow all the email marketing guidelines like GDPR and CAN-SPAM for your country and state.  A great rule of thumb is don't add anyone to your list unless they have explicitly said it's okay to do so. The other tool I mention in the episode helps you analyze the health of your list.  You can sign up for a free account with Emailable to do that here. 4. Avoid writing spammy headlines and headlines that include SPAM triggers. Headlines can be tricky.  Other marketers have ruined some of the best phrases and symbols and now if you use those words or symbols, bummer you will get sent straight to SPAM, junk, or even the trash bin.  Need some help deciphering which words to avoid?  No problem, download this free guide and get 350 words to avoid in your headlines and copy. 5. Use an email service provider that is well-known and has a good reputation. Not all email service providers are built the same.  My two favorites are Convertkit and ActiveCampaign.  They have excellent functionality and deliverability.  I recently looked at another provider and when I started to review their email deliverability it wasn't good.  It caused me to not switch to them for my email and other needs.  The short way to find out if an email service provider has a good reputation is to Google their reputation and reviews. Don't forget to tune into the entire show to hear the bonus tip. Comment with your favorite tip or even one I missed below. Until next week, Stay well and take care! ~Alisa      

Sending an email or two is easy. But a long-term email strategy that grows your business requires an intentional approach using email marketing best practices. From the right tactic to get new subscribers on your list to the best ways to let readers unsubscribe, the world of email marketing has rules worth learning. By focusing on email best practices, you'll connect with your customers and grow your business by turning subscribers into sales. Not knowing these guidelines might mean sendouts that look right on desktop but wrong on mobile, a mailing list that's large but unengaged, or emails that never get opened. By focusing on email best practices you'll connect with your customers and grow your business by turning subscribers into sales. If you're just getting started with email marketing or have hit a plateau in growing your email list, this article includes tips to enhance your emails and help you develop an email marketing strategy that works. We'll walk you through 20 email best practices to help you optimize your emails, moving beyond sending one-off emails and toward building a sustainable email marketing strategy that pays dividends for your business. 1. Use double opt-in email sign-up Sending information and offers through email is a form of permission marketing, a term coined by Seth Godin in his book Permission Marketing: Turning Strangers into Friends, and Friends into Customers. Godin advocates for customers to opt into marketing and decide when, where, and how they're advertised to, suggesting this is the most effective (and respectful) way to turn onlookers into customers. When a website visitor, prospective customer, or previous buyer signs up for your mailing list, they're giving you permission to communicate with them. Double opt-in email sign-up, compared to single opt-in, helps you collect email addresses with an additional confirmation step that ensures you truly have someone's permission to send them an email. This method prevents fake sign-ups and also helps ensure you're compliant with anti-spam regulations and laws like GDPR. Here's what double opt-in email sign-up looks like in action: A website visitor fills out a sign-up form on a landing page on your website. They receive an email confirming their sign-up for your mailing list. After confirmation, they are officially a subscriber who has opted in to receive emails. Beneath Your Mask, a luxury skincare company, uses double opt-in email sign-up, following-up with a welcome email after a subscriber is on their list. Many email marketing platforms, like Mailchimp, provide the option to enable double opt-in email sign-up to help businesses maintain high-quality mailing lists. This email marketing best practice will help you build an engaged list and maintain a high open rate that leads to sales. Curious about growing a business through email marketing? Start your free 14-day trial on Shopify. 2. Send a welcome email After a customer has opted in to receiving emails, send them a welcome email to establish an early connection and prepare them for what's to come. Welcome emails generally have an average open rate of over 86% and are worth taking advantage of. Most email marketing services let you send an automated welcome email after a new subscriber joins your mailing list. Ensure your welcome email is evergreen and relevant to newcomers. Here are a few different ways to make your first email to a subscriber count: Introduce yourself and your business. A welcome email is a good opportunity to build brand affinity for your company and strike an emotional chord with a subscriber. Tell a new reader a bit about yourself and why you started your company, bringing them behind the scenes of the journey from idea to launch. Add personal touches like a photo of your team and a handwritten signature at the bottom of the email. Send a curated list of your best content. If part of your email marketing strategy is sharing useful information and tips, new subscribe...

Today on the Academy we're going to be talking about email. No, not how to send an email to your friends and family. We all know how to do that. But as marketers and business owners, we need to use email to create and strengthen relationships with our business friends that we call customers and clients. We'll start by explaining why email marketing might not be quite as obvious as you might think and how you go about doing it. Then we'll work to share some specific, and actionable best practices that will help you immediately get started on the right foot. I believe in the power of email marketing if it's used properly. That includes everything from creating an effective strategy to encourage and grow subscribers, to effectively delivering content that actually drives engagement and retention of our subscribers. Our company provides email marketing services and consulting that helps our clients maximize the potential of email marketing to grow their business. So in the spirt of that mission I'd like to offer up suggestions on how to get started and to improve your results. This is not a “best of” list or the final word on email marketing tactics. But it's a great list of core, best practices to jump-start your campaigns and get you headed in the right direction. About Sanctuary: Do you need a partner to help you with your email marketing? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We'd love to chat with you about how we can help you grow your business. Learn more about our digital marketing services here. Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results. We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more. We've been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more. --- Send in a voice message: https://anchor.fm/academy-podcast/message

Today my guest is Dave Miz, an internet legend in the email experience. Dave is going to share with us why email should be a part of every business because people buy via emails & SMS more so now than ever before! It's always important to start the email process at the right time. It's important to get your business humming with action, such as your email list & marketing. As Dave says, a great analogy is Bake the cake first, then add the frosting. Let's dive into the importance of email with Dave Miz.Additional sources:If you're a passionate business builder yourself, visit http://voltageb2b.com to get in touch now.

Think about the amount of email you receive in a day. The volume is likely staggering. Email remains the preferred form of communication in the building design and construction industry. Hence, email marketing can represent a powerful tool in your arsenal as a building products manufacturer. In this episode of Hubs & Drivers, Julia Saunders, account director and digital strategist for BLD Marketing, joins host Jeff Donaldson to discuss email marketing best practices that can help to maximize your email marketing program's effectiveness. You can also view this episode on YouTube here.Download a copy of the Email Marketing Best Practices Infographic.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Hey Performance Marketers, welcome to the second part of the episode - we're going to continue modeling a new lead generation business. This time I'm diving deeper into email list management. I've prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. What's the best part? You don't need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.Welcome to another episode that is worth listening to several times.Let's jump in!Key Takeaways:A one-man shop generating millions of dollars from email list management (00:00)A list management agreement (example) (04:45)The power of owning an email list (07:52)Get 15-20 years of experience for free (10:05)Variables and projections explained (11:20)You have to hustle, but don't share your equity without a really good deal (15:08)What does the 0.6% click rate really mean? (17:29)Pikers who spam people (20:59)Groupon deals (example) (22:38)A model to be always profitable (24:55)Reasons to listen to this podcast multiple times (26:47)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with email marketing expert, https://lizwilcox.com/ (Liz Wilcox).  Liz is an expert on how to write amazing emails to send to your network and client base. Her philosophy is to make email marketing as simple as possible for entrepreneurs. Josh explains that he feels the best emails are personal, relevant, and are all focused on what the recipient needs. Liz shares her three step email marketing framework; first, you earn a follower through some medium online, you get them onto your email list, and then you strive to become their friend. You need to catch their interest with whatever your common interests are and then deliver information and legitimate value with each and every correspondence. Treating your email list like they're your friend and feeding the commonalities between yourself and your network is everything. Interact in your inbox the same way you would send letters to friends in the mail. Be that one person your recipient wants to hear from, the person whose correspondence they want to open.  Liz and Josh also explore open rates. For one thing, make each email high value and make sure it's always within whatever you promised your email list upon sign up. How do you turn your email list into your friends, though? Number one, invest time into building a genuine relationship. NEVER lead with sales, share in a relatable and authentic way, and be interested in what your network has to say. When you appear in their inbox consistently, you also stay top of mind. If once a week is overwhelming, send biweekly or once monthly. As long as you actually stay consistent with whatever you set as the expectation, you're starting to build a friendship.  As for tone when writing emails, write how you speak! Liz shares that however your demeanor is when you talk to people in person should be how you write in an email. It needs to actually sound like you to resonate and build the friendship. If you're only just getting into email marketing, consider writing a newsletter for your business. This also allows you to evolve your brand and practice maturing your email tone. It's the same with every medium of communication; with media, you adapt with your audience's needs. The same applies to email marketing.  There are four essential types of emails to send to your email list, especially if you're trying to regengage a list you haven't consistently emailed for some time. For one, send your freebie to them (again, if needed.) Next, add emails with your best content and valuable information. The third email type to send is a newsletter expectation – let them know what you're going to be offering, especially new content and new free or paid products. The final email to work on is the friendship reengagement email; this is where you share your story and your why. Liz stresses that this should never be the first email you send; by the fourth email, the subscriber is invested, so this is when to send this message.  Want to learn more? Check out Liz Wilcox's website at https://metriccollective.com/ (https://metriccollective.com/).  Check out Liz Wilcox on LinkedIn at https://www.linkedin.com/in/liz-wilcox-58740b1b0/ (https://www.linkedin.com/in/liz-wilcox-58740b1b0/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Brand, Gainful, and Newchip Accelerator.Chase's accomplishments include scaling a product he built, marketed, and managed to 500,000 visitors in 6 months, generating 1.5 million visitors for a dating site within the first two months of launch, and acquiring 500,000 subscribers in 10 months for a travel email newsletter he helped launch — all while spending either zero or very little traditional advertising dollars.In this episode…These days, businesses need help with social media advertising, email marketing, website design, and more. How can they meet all their needs without hiring 12 different agencies?The team at Structured has your back. They handle social media, email, SMS, and content — and they do it really well. Chase Dimond leads the email marketing sector with years of success under his belt. He drove over 350,000 unique clicks and responses through cold email campaigns in 2017, acquired 20,000 users in three weeks for a polling app, and generated $175,000 in new revenue in three months while working as an intern. So, what's Chase's secret?In this episode of Agency Journey, Gray MacKenzie is joined by e-commerce email marketing expert Chase Dimond to discuss how email can revolutionize your business. Chase talks about his email marketing course, how the services at Structured can benefit your company, and his favorite online e-commerce tools.

Tips regarding email marketing tend to change every year. However, it might never change so much as it has, owing to the uncertainties that email marketers faced in 2020. This year not only brings us, email marketers new challenges but also provides us with new vigor to succeed. If you are still wondering what are those suggestions that will see you sail through and make your email marketing more meaningful then your wait is over. We are bringing to you, Zoho Campaigns Expert Diaries to answer many such questions. In this session, we are joined by Kath Pay, CEO, and founder of Holistic Email Marketing. Kath has been an email marketing expert for over 22 years. In 2009 she showed a new approach towards email marketing, 'Holistic Approach'. She is one of the most renowned names in this field and has been a part of over 150 conferences. Kath is also an avid blogger and writer helping email marketers with her suggestions on email marketing Know more: zoho.to/sc/ExpertDiaries

The #dos​ and #donts​ for #EmailMarketing​ #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It's a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that's all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

The biggest thing that I've always found is that the fast track to getting to where I wanted to go was getting the blueprint from somebody else who had been there, who could help me avoid the stupid mistakes that I would've made on my own, and that I did make on my own. And I think that is one of the big things is thinking that you have to go it alone thinking that banging your head against the wall for years and just trying to out-hustle things is a really poor strategy.the biggest thing I would say is being clear on what the big idea is behind what you're writing. So a lot of the time people tried to jam to me any ideas into one piece of content that they're creating. So let's say an email or a social media post, they have three or four different, big ideas. And what it does is actually ends up diluting their entire message. So the way I think about it is if you think about a big idea for a piece of content, is how can I get this person to look at the problem or the solution to the problem just a little bit differently.It doesn't have to be massive. You're essentially just getting them to view the solution or the problem that they're dealing with a little bit differently, and then giving them a new and better alternative. And that could be a different way of thinking that could be a product. It could be an opt-in that you're trying to get them to.And so what happens is it way too many people try to talk about way too many things in one post. And so what happens is you can think about it like inside of your content, through each piece of content, there should be a golden thread and each sentence in that piece of content should support that one big idea.But the issue is a lot of the times what happens is that people are the copywriter or the person who's creating the content. They pull the person's attention in way too many directions. So the person can't actually understand what it is that they want them to know. The other aspect would be over the hypey copy. The days of the one big thing that your doctor doesn't want you to know, it doesn't work anymore. It's because the entire market is far more sophisticated these days and they don't fall for that stuff anymore. So it's a concept that you talk about a lot where it's like it creates reactants.All it, all you need is one, one instance where you're just way too hype-y and it can repel an entire audience away from ever wanting to buy from you or from wanting to consume your content moving forward. And then I'd say probably the last thing is being too boring. This is the thing way, way too often, people talk about, Oh, long copy, doesn't convert, XYZ doesn't convert.I've had emails that have been five pages long that have converted very well. The big thing is you just have to have the right melding of education and entertainment. You can't have it be super boring and expect people to read to the very bottom. And then probably something that kind of goes in alignment with that is people that try to be too aggressive in the copywriting.They write, one of the big things is people want to feel like you are a supportive parent that is sitting on the same side of the table as them kind of being like, listen, I get where you're at. I understand it sucks to be here. I actually have a better path out. Let me show you this way.Whereas a lot of the time people think that by being super overly aggressive and being like. Listen up very in your face ish, that they're going to get people's attention to keep it. All they're doing is just creating reactants and pissing these people off and actually repelling them away from ever buying anything from them.So the very first thing that you can always think about the people love, and it's been the way that we've passed down knowledge since the very beginning of time has been stories. So stories are great metaphors and analogies are also amazing because what it allows us to do is it allows us to essentially take something that somebody may not know about, like a concept that we're trying to teach them, and relate it back to something that they do know about, which is really powerful for people.Another thing to think about is that telling stories, but also telling your own story, I think can be really powerful. A lot of the times that most people don't recognize is they always think of social proof as to the client transformations that they've gotten for a client, but in reality, You telling your own story is one of the most powerful things that you can do, because there's a really good likelihood that it actually makes you the guide that people want to follow up.So there are three main beliefs that everybody needs to have before they can ever purchase from you. That is belief in you as the guiding belief in your method or system and belief in themselves. And unless we overcome all three of those beliefs, nobody will ever actually buy from you. And so when you essentially open up and get raw and vulnerable and tell your story, you then become the right guide for them because you've been there and done that. And you've returned with the elixir. You can say, Hey, I went through the adversity, so you didn't have to do to actually develop this method in the system. And this is how I know that it works. So then they have a belief in your method or system. And then when you're able to essentially make that simple, that system super, super simple, It instills a ton of belief in people.So if somebody hasn't accomplished a goal, there's probably a really good likelihood that things feel complicated. They're confused. So if you take that complicated thing and you make it so simple that the person thinks in their brain, Oh, I can do that. You've just allowed them to instill belief back in themselves because when they have something that's so simple in front of them that they think I can do that suddenly they believe in their ability to be successful likely after a long time of failing with it.So that would be one way is the stories, the metaphors and analogies are a great way to do it as well. And then the other aspect is to make sure that you are always rebooking the reader's attention. So what I mean by that is every single sentence in any piece of copywriting always has the exact same goal.It is to literally get the person to read the next sentence. That is it. So leaving open loops not uncovering exactly what it is that you're talking about too soon. So one of the biggest mistakes that I see a lot of people make is they talk about exactly what they're going to be describing in the post, either in the headline or first thing in the body copy.And so then the person looks at it and they go, Oh I already know about that. Why do I need to read the rest of the posts? So what I always think about is how can I drag their attention down this post, as far as I possibly can while keeping them interested, we'll talking about symptoms teasing it, what it is until I actually disclose where it is and then have the call to action below it.And I think that's a really powerful thing that people can do is don't let them know exactly what it is that you're talking about right away because there's something that happens to people's brains. If they think that they know what you're going to say, or they think that they know what your angle is on this, they don't have any reason to read the rest of the post. And so those are the main things I would say. Using stories using client transformations in success stories, using your own success story and your own story of yourself, using stories for other things that are happening to you on a daily basis using metaphors and analogies. And then I would say also burying the lead so that they don't think that they know exactly what it is that you're talking about.And they have to read to the bottom of the post to actually close the loop in their brain of what it is that you're talking about.it all starts with knowing where your ideal audience kind of is. So it's knowing what they've tried, that hasn't worked, it's knowing how problems show up in their life. It's understanding what it is that they don't want to do, because if you understand the symptoms that somebody is going through on a regular basis, if you understand what they've tried, that hasn't worked, if you understand maybe the false beliefs that are holding them back from actually achieving that goal, because they're just focusing on the right things. Or if you understand what it is that your ideal client doesn't want to do to achieve this goal, then you know, where inside of stories is the right area to focus and to like end and have that lesson so that you can tie them all really well together.One of the things is whenever you're telling a story, You want to give enough space for the ideal person, who's reading it to be able to see themselves in that story. That's one of the things is that a lot of people, when they're reading a story, especially when the reading any kind of client success story, you want to make sure that you are allowing that person, the space to be able to see themselves in that person's story. Did they start off at the same area? Were they dealing with the same symptoms? Did they try the same things? It didn't work for them. Did they have the same false beliefs? Do they hate doing hours of cardio and giving up carbs? Like all things that a lot of people end up having. So you want to make sure that you are essentially clear on what that person is dealing with in terms of what they don't want to do. What they currently are dealing with the false beliefs that they have and what they've tried, that hasn't worked. And then you want to make sure that you're giving enough space to that person can see themselves in that story. But it's also enough so that when you get to the end of it, it can wrap up tight.One of the big things is that sometimes people cut a story off right at the end and it feels like you're like, Oh, that's the worst cliffhanger ever, because there's not even a cliff. Like you just literally rip the rug out from underneath my feet. But then there's also people where they go on for ages and it's Oh, actually the Big idea that you wanted them to have is like this far up in the story, but you stopped 16 paragraphs below that instead. So it's just getting clear on where the big idea is that you want to lead that person to, but also being clear on where that ideal reader and audience currently is, and it's struggling that you want to help them out.So a false belief is a current belief that the reader has about what's stopping them from achieving success, but it actually isn't that thing. So by them focusing on the wrong thing, the reason that they actually aren't able to achieve success is that they're quite literally directing all their time and energy and attention into something that isn't actually, what's holding them back and it's pulling them away from putting that energy attention and time into something that would actually move them closer to their goal.a false belief is almost, you can think about if somebody has logic around, what's stopping them from achieving a goal. And let's say that they're holding that logic a, in a container that they're holding. And we get them to change the logic that they have around that problem. And we get them to now put new logic in a container that we're holding because we broke that false belief. It creates a bit of a, if it creates an empty container that we can now put our logic in for that.So because we help them break because we help them to break this false belief that was holding them back and we gave them a new opportunity for success. By making it simple by making it easy by allowing them to put their time and energy and attention into things that will actually move them forward.Suddenly not only are we becoming much more of an authority, but we're building a massive amount of connection with them as well. So we don't just put ourselves as the guide, but we're allowing them to believe in themselves in many different regards too, because if somebody doesn't think it's the genetics and they don't think it's their metabolism and they don't think it's their age or whatever, then you can give them something that makes them feel much more power.And one of the big reasons for it is definitely going back to what you were saying about being able to see you as the guide feeling heard, understood seeing this person gets me, but it's also because when we break a false belief, it leaves an empty container that we can now put the logic that we want them to believe inside of to move them one step closer to becoming a customer of ours.So very first, do you have the headline? So inside of the headline, think of it. If you have a shitty headline, it's like having written the best book ever, but having a really crappy cover and name to the book, like you could still have the best book ever, but nobody's ever going to know, because they're not going to get past the cover, your headline for any kind of email or for a Facebook post or for even a sales page is the exact same thing.  So your headline is going to have to be strong. So there are two main elements to a headline that I think that people should 99.9% of the time have in it. And that is a symptom around what it is that you're solving or the problem that the person's dealing with and curiosity. So a really strong headline is typically going to include an element of symptomatic messaging which is just how is this person not having this problem resolved in their life, showing up, and then curiosity.Next we go into the hook and the hook is really just a way in the way that I write personally, of essentially reframing or resaying the headline, but from a different angle. One big thing to keep in mind is that subconsciously a lot of the time when people start to read anything from us, one of the things that they never think about that actually crops up is this going to be a threat to my time. if they think it's going to be a massive investment of their time, they will subconsciously zone out and stop reading. So by sharing that, it's the quick story, or by sharing that I have a quick idea for you. It automatically overcomes that. Then from there, we go into the symptoms that we know that they want to avoid.So then from there, you've rehabbed their attention. You've kept their attention all the way through. And then from there, you can transition into the kind of area where you want to start talking about either the story, the metaphor or the analogy. So you tie that story metaphor or analogy into the symptoms that you were just talking about. And then on the very end of that story, metaphor or analogy, you essentially give them to the big idea. And then you tie that into a call to action. And then you wrap a bow on it and you have a really solid piece of content for your audience.So instead of saying something along the lines of, do you deal with fatigue every day? It could be like. After 3:00 PM. Does it feel like somebody unplugged your power cord when you wake up first thing in the morning, do you need three cups of coffee before you're able to have your very first conversation with somebody? Does it feel like you're wearing a 30-pound weight vest all day long that you just can't get off? So we're taking a feeling and think of a symptom this way. Think of a symptom is something you can see here, feel, or point a finger at, and symptoms are actually much more powerful than the problem itself because sometimes problems like the big problem are hard for somebody to admit to.So if you went into a room full of alcoholics and you're like, and these were people who didn't really want to admit that they're alcoholics, you're like, Hey, raise your hand. If you're a Boozer, if you're just a real alcoholic, like right now, it's nobody's going to raise their hand. That's a big problem to admit to right. But if you went into that exact same room of people and you said, Hey, who goes out like four times per week and things get a little bit grayed out towards the end of the night. Like you don't always remember exactly what happens, who feels like they go out with the intention to maybe just have one drink. And next thing you are having to Uber home late at night and you didn't anticipate, or you wake up with bags of taco bell that you didn't even remember getting. Those are symptoms of being an alcoholic, but they're much easier to admit to. And what it also does too, in the beautiful part about symptomatic messaging here is that you can take a big problem.And you can just ask yourself how does not have this resolve show up in my ideal client's life. And so now you have all these different angles to talk about that all drive back to the same problem. They're all a symptom of the bigger problem. And now what you're able to do is you're able to create content about all these different symptoms and they each pull in a different section of your audience, right?So like somebody may not be dealing with fatigue, but that same person might be struggling with weight loss. They might be having issues with sleep. And so what you can do is if your solution solves all of those. You just start looking at all the ways that them not having that solution and essentially not having that problem solved shows up in their everyday life. And suddenly you're able to cater directly to different segments of your audience, that if you just posted about weight loss or just posted about fatigue, you might not actually pull it because they don't feel like you actually understand what's happening with them specifically. And then when you create a mind movie around it, what it really does is it makes it a few layers deeper and they're like, Oh my gosh, that is actually how I feel. And they just feel understood and heard on a different level than other people are willing to do for them.And so you use the story metaphor or analogy as the vehicle to teach them about that big idea, right? So then once that, once those are tied together and the person fully understands the big idea that you're trying to get across to them, then you're able to go into your call to action and your call to action. Doesn't always have to be buy my shit. Your call to action can be drop a heart, like comment fatigue. If you feel fatigued all the day, all the time, or feel like you were a 30 pound weighted vest all the time, or comment below with Ironmen, if you want to learn more about my program, but like the big thing that most people don't understand is that it's like a call to action. Doesn't always have to be by my shit. And it shouldn't always be by my shit, because what happens is that suddenly people start to develop a habit of getting turned off by that. But you do want them to be in the habit of interacting and doing what you're asking them to do. So that's why you want them to have something to do at the end of a post, but you don't always want it to be by the thing that I have that I want to sell you.three other big pieces of advice when it comes to this stuff, try to say more with less like the your customer isn't impressed by the fancy language that you use by the hyperbole that you include. That stuff doesn't do it for them. Like clear, concise, copy, just hits different than you read it. You're like, Oh, this is easy to read. It's simple. It's all these different things, which kind of leads me to my next point, which is your copy. Shouldn't try to go over the head of your ideal client. A lot of people think that by using very highfalutin words or using words that are big and expansive and scientific based and stuff like that, that they're impressing their client. When in reality, what they're doing is they're just confusing them more and pushing them further away from making any kind of buying decision. Because at the end of the day, like a confused mind, George doesn't buy nothing. So the big thing there is that. If you make them more confused by what you're putting out, because you're using really overly complicated, scientific based terms, because that's what you like that doesn't actually make them see you as more of an authority.It makes them feel like you don't understand where they're actually at because by taking complicated things and making them simpler, that makes you an authority. You help them to understand something that's been confusing to them for ages. So if somebody hasn't been able to accomplish this goal on their own, they don't need you to make it more so help get really simple inside of your copy.So there was a famous copywriter. I think it was, he was Gary Halbert could be off on that, but he said, write it, write everything at a sixth grade level. And they went, they took a lot of his like sales letters and stuff, and they, once he passed, I think Gary Halbert passed away. They put all of his, a lot of his copy into this thing that would dictate. Like what grade level is this stuff at? In almost all of his stuff was sixth grades or below. So his copy was written at a sixth grade or below level, and he's one of the most legendary copywriters that there is in the world. So to sell millions and billions of dollars, your stuff doesn't have to be overly scientific. It doesn't have to be really complicated. In fact, the simpler it is the better it is for people. 

The effectiveness of your email comes down to the context, not the content. so when we think about a customer, I think about a customer journey. If somebody is receiving an email from you, there was something that got them on your email list. There were some way, unless you're shady as shit and you stole it or took it against their wishes. And now you're emailing them. There was a relationship of some sort that got them on your email list could have been a giveaway, could have been an opt-in could have been a bottled product, could have been a joint venture that other company could have been a content upgrade. It could have been a numerous amount of things. That started this relationship that got them on your email list and what tends to happen most of the time. They come up on our email list, we deliver something, we disappear for periods of time. Then we start emailing again. Then we disappear for a period of times and we start emailing again and it always feels transactional. They don't respond well.so then we spend all of our time trying to convince them with copy, to take an action that could have been solved by building a better container or a better context. In this case, a customer journey. And so if you think about it, our job is to lead people. When somebody gives us their email, no matter why they give us their email, we are promising them something that they are willing to give their information in exchange for. And then it's our job to see them through that promise. And then through what's required to happen next.so what do I mean by context, if somebody is on your email list and you're doing a launch, if you take a cold email list and go email them, There's a good chance that you're going to take some time to re-engage people have to warm them back up, but a lot of people take a cold email list and just hit it hard and get upset at the results. so you have two options, let's say you haven't been emailing people. That's okay. Don't send a cold email out of the gate. Be like, Hey, here's my stuff, buy my stuff, do my thing. No. Build the relationship re-establish boundaries. Use my AAA nine step method for re-engagement and say, Hey, I've been gone. I'm sorry. I promised you this. And I haven't done it, but I would like a chance to make it up for you and offer you this over the next couple of days, I'm going to be teaching you about AB and C and then once you're done teaching them, pitch them, there's a 99%. More likely chance of that stat, that adjusts made up that that works better.But when I say context, instead of me writing, how can I write this email? It's going to sell all these people. It's how can I design this journey and take them on a journey where the container or the journey itself makes the conversion easy. Because they take cared for, they feel safe. It's taken over time. We don't need somebody to tell them, but again, we don't need somebody to sell us again. When you're a hundred percent clear on the car that you want to have, when you walk into a dealership, you don't want them to sell you another car. You want them to get out of your way and give them the car that you want. so when you apply those same principles and you think about email the same way, and you create a container, I E the context to allow our journey to happen, to allow our marketing, to help people realize that they need us, or don't need us to help people achieve something before they ever pay us. and we have the patience to do that. I guarantee you. 10 out of 10 times that the context is always going to be more important than the copy.

Email systems makes easyWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list, that's number six. Because in order to sell an email, what do they have to do to open it? What determines if they open it? Is it the content in the email? Is it the subject line? It's the relationship with the name?Most people overcomplicate email. With no appropriate evidence to do and it's really the simplification of the thinking process that makes this easy. But when we think about somebody giving us their email, it always comes asking for something in exchange. So there's an expectation. We have a fiduciary duty to deliver it. When we think about email, the purpose of email is to create a container or a journey that guarantees that you promise that you deliver on what was promised or gives them the best possible solution. You need to create the process and the container that helps them with that process. You need to create the process and the container that helps them with that process. And this doesn't necessarily mean that you have to email them 30 days in a row, but you have to create this environment that they can get there. So that's the first thing. It's just the thinking. And so when we give somebody a lead magnet or we're doing lead gen, and whatever reason we're doing lead generation, there's something that they are expecting to receive in return.And then we also have to understand that when we're in this world of attention, People are scrolling. There'll be on social media, they'll see an ad, they'll hear your podcasts. And they're going to have this dopamine of I want that right now, but that doesn't mean they're going to take action on it right now. And the amount of times they're like, I want it right now. I hit their inbox and then they never even download the PDF. They never even upload the video. They never do any of it. So they have this negative experience. So we just want to understand the human nature. On the other side of this, we are trying to meet them where they are. They came and opted in. They asked for something where I see where you are and then we have to understand what breadcrumbs are required to take them out of. What's comfortable for them out of what is in their life and help them achieve the change that they're looking for or the awareness that they're looking for around their information they're looking for.Customize a customer journey. For example email one, step one duration direction, step to figure out what path you need to design and then start designing it. And every path for me always starts with email one. Congratulations. Welcome to the family. Email two, we give preparatory commands. And then email three, if it's duration. You always want to think about is every email takes somebody on a journey. Every one of them, it meets them where they are. It gives them a topic idea. A focus tells them where they want to go and then gives them one call to action to get them there. Psychology EmailLike just behavioural psychology and the way that we work as human beings, when we come seek something, I'm going to give you something in exchange for something. We are advocating our safety and accountability to the person we're doing it with. There's a part of us. It's something's not working. I need something. I want to learn something. These are the people that I'm trusting with my email to deliver what was promisedWhen we think about email, the first thing to remember is most people think the purpose of email is to sell on my list. That's number six. Because in order to sell an email, what do they have to do that? The opening, what determines if they open it? Is that the content in the email? No. Because they can't get there. Is it the subject line? No. Because you can be a sleazy as you want. It's the relationship with the name that hit their inbox that determines if they even get to the subject line, which then determines if they even open the email, which then determines if they even read the content to then determine if they even take the action. But people will talk about all the logical ways to sell, selling is feeling not thinking. So the questions are, is what do I want people to feel when they open an email?If you go into your inbox, you open your inbox. And however, your relationship is with your inbox. If you don't see an email, there's an email that you look for every day, why expectations, expectation, relationship value, right? And then there's days that you open your email and every single time you see an email from this one person or this one place, the first thing you do is delete it, more than one but you won't unsubscribe. Because they still have a thread of a relationship to pull that they don't realize that they broke with you. And then there's the third one it's immediately like spam or unsubscribe. you have to remember is that an email is just a relationship. It's a text message. Email marketing is easy when you understand it, email marketing is easy, but what happens in an email is a relationship. Litmus did a study on this 60% of people that say, no, I'm sorry. 37% of people that see your name in their inbox, never opened your email, but then go to your website based on the relationship with you and that email. It's not about selling. It's about understanding that relationship. First email dictates the success of the next emails. You set the context of the relationship with that first email. And so I always use a first date analogy. If I ask you guys to go on a date with me and you say, yes, and I disappear, you don't know where to meet me and when, and it never happens. So from that point forward, every time I try to reach out to you, you don't respond.  When we think about like design thinking, if you're into thinking processes, design thinking is the biggest way to break down this into a feasible way. We'll tend to be like, what do we do? Design thinking says, get rid of that and get what might we do because can we do as you're. Current level of thinking might create this curiosity and this freedom mind. And so people will be like I have to write these long emails. Says who? Do you write three paragraph texts every time you text your friends?Email is easy. What gets stuck is people like email's hard. Email's hard. So we don't send one, it becomes a self-fulfilling prophecy, because you're just further disconnecting yourself from the people who pay your bills. So what might it look like and what might be missing? Because the level of thinking and what you designed to get to a hundred opt-ins a day is not going to get you to a thousand. Because what you solve for were the ones that wanted the quick hit and the dopamine, but now you have people that are further away not ready to go. What would that journey look like? What would happen on the front? What would I need to do? What would those emails need to look like? How would they bring their friends at how would I create accountability? And what we tend to focus on is we try to get more people to feed something that actually is showing us that it's incomplete.So when we think about email, we think about customer journeys. We think about products. Why do free trials work so well when done correctly? Because they get to taste it. Why does samples work when done so well, because they get to experience it. And so once you get a taste of it, it shifts your thinking because you had an experience, not a thought. So what we have to remember is that human beings want to be led. People don't pay for the best products they pay for access and accountability.

In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts. 

Email marketing MistakesEmail is so simple and it was just one of those things where you were able to just sit and write emails as if I'm just talking to your best friend. I know you correlate it with texting and it's like the same process. Some of the biggest mistakes that you see people make when it comes to email marketing, number one is, the make it complicated. They allow the funnels or the tech the kind of idea or concept of, I need all of these things in order for it to work. When in reality it can literally just be as simple as sending an email broadcast out and just communicating with your people. But then on the flip side often we just really get into the tunnel. People get over the fear of writing the email. We often just copy and paste like a blog post and throw it in. Or I see a lot of people just literally copied and pasted over from the actual, sales to the email. I think the biggest thing is that so often we like try to repurpose email and make it super easy and simple, but then we lose the fact that we are trying to make an actual connection point with somebody and it comes from having a style in terms of your email and really making sure that you're writing in a way that's more conversational and not just throwing something at somebody. Trying to take like a transactional approach and have it be robotic, but then expect it to work. People try to accomplish what should be done over seven days in one email which we called “email stuffing”. Email stuffing is like, I have a rule and this better than anybody. Literally trying to get people to go from I'm happy in my life to thinking my life is broken, wanting to invest money in it for something and then convincing me to do it all in one email. One of the biggest mistakes that people make with email today is they lack patience. They lack patience, and we live in this society and we live in this world where everything is like dopamine, like on the spot, give me the dopamine like immediate gratification. But I will tell you right now, the success of your email is patientsOpen ratesOpen click rate is all about the relationship you have with your subscriber. Email marketing is really about that relationship and that also comfortable patients. It's just if you Like with your best friend, like if you don't keep in touch with your best friend of course they're going to be like, what the heck, man, like what happened? You have to treat them in just the same manner with those consistent touch points. And also to making sure that you focus on like actually being there. But the secret of email marketing, comes down to the depth of organic engagement you have with your audience.Email is a massive driver. Like I'm talking multiple six figures of revenue a month just from email marketing. There’s so much opportunity we can get a 25% lift in the business with email. We're talking about social triggers. We're talking about brand awareness. We're talking about front of mind because you have to remember that there is a symbiotic relationship between your email and every other touch point in your business. And so if you have social and you're not using it, guess what that is going to negatively affect your email. If you're running paid traffic. And you're not responding to the ads or the things are getting slammed on the ads and your teams not in there and you're not running good content. That's going to affect your email. Everything works together.the success of your email comes down to the success of the relationship that you have with that family member on the other side of that email subscriber. And so does shady subject lines work? No. They get somebody's attention through the bait and switch, but the moment the email doesn't match, you've trained them to not trust you. So the next emails won't be opened. And so the success of your open rates, the success of your open rates comes down to your preexisting relationship with your customer. The moment they open their inbox and they see the from name. The feeling that they get in their body is what dictates whether they open that email, because that's what dictates of whether they even read the subject line or not. Then they go to a subject line. And then when they click on the subject line and they open it, if that subject line does not match what's in the email, you've lost them. But if it does, you just added another touch point of trust and safety, which that before we even get to the content in the email is the determining factor of whether they ever opened your next email. I've been able to look at businesses and tell the success of the company based on their email stats. Like literally just based on how many replies they get, what their open rates are and what their click-through rates are like. If your click-through rate is low, you have to ask yourself like what was missing and what's there. the success of your email marketing isn't some crazy strategy or tactic. It comes down to the relationship.Email Best PracticesClarity is so incredibly important because especially if you're going into your email. Even before you hit that Google doc, if you are not clear on what your message is like in terms of what is your purpose in this role? What are you trying to share? What is your like main center focus in terms of, with who you're trying to serve and what you're trying to do, but then also to like Having that confidence within yourself to own your expertise as well. On the other side as well, I think it's really about just like having that focus. Like you need to understand your focus of what is the next step? Sometimes it's easier for me to write backwards in terms of like where do I want to lead them? What story do I need to tell? What does this need to look like? And just working through that process of moving them through that and it makes it so much easier as well.  But you might then work backwards and realize that they might have to do three things before they get to the touchpoint. And so instead of shoving that in one email you do one email to an email three which increases the touch point, sets them up to win. I always do things in Buggles, the three, five and eight, because usually depending on where someone's wanting to go. Yeah. Like a minimum of three emails is going to get somebody there.One of the biggest secrets to email marketing being successful is to be direct. And in order to be direct, you have to be clear. And in order to be clear, you have to have done the work and know where it is. You're going to take people which comes back to that inner confidence. And whether that's confidence for you or confidence for you and your team collectively, or your team empowered at that lower level.Basically just breaking it down where you're taking care of those objections before you get to the sales. So the pitch to the point where like, When you send them that message like, Hey, it's open, let's do the things they're already sold. They're already there. They’re already sold because you've already given them the value that you've already given them the consistency of showing up saying, Hey, I'm consistently showing up in your inbox. Like I'm consistently showing up in my Facebook group, I'm consistently doing the things and I'll just pivot here for a second. Showing up consistently and getting hooked. You can do that in your email marketing, you're showing up and now is so much more than so many other coaches, strategists peoples at whatever you work, whatever you do honestly are doing, most people are so lazy that they don't stick up and be consistent and do what they say they're going to do. It's not the best content that wins. It's the person who's the most consistent every time. Because what we're willing to trade the present on the inside of the box for something that might not be as shiny in order to feel safe, to have it. And consistency creates safety. And the one emotion that people want is safety. Emotion that comes after buying is buyer's remorse, and regret and guilt. You've never gained muscle by inconsistently working out. You've never nurtured a relationship by inconsistently showing up like consistency is one of the secrets to success. And email marketing is your literally keel in the water because every day you have the opportunity to literally be consistent with a touch point. The biggest thing with email is remembering that it is a journey that takes time. A lot of times, what I see is that people will have a story or they'll add something in value based, but then it doesn't match the call to action whatsoever. It's like super random. It's super like off the cuff. It doesn't make any sense. It doesn't, it's not enticing. So you want to make sure that like your whole email flows on through to the point where they're already finding that link. They're already looking to click on it even before they get to that point when they're like, eyes are going through. Formatting is so great. Incredibly important especially in terms of with cell phones, like that's a huge thing. So many people are viewing their emails from their cell phones. Make it super simple to the point where it just looks like it means that you literally just typed up and sent on over to somebody. Make sure the links work that's so big. And just making sure that also too, you're sending it out to the right segment of your office. If they're reading your email, they want to be in your fucking inbox. Stop trying to send them to Facebook, stop trying to send them to Instagram unless you're sending them a dedicated email to that place for that reason on purpose. You have to remember that you're conditioning a habit or behavior when somebody is reading your email. Understand that you're entering somebody's home. It's like having somebody's phone number in business because it's the only thing I'm not competing against an algorithm I'm just competing against your attention. And so if I want to keep it, I got to go deep there and I have to protect it.Focus on what you really want to sell and stop trying to take people on an endless, like clicking buying journey that actually doesn't serve them. Transparency always wins. Authenticity wins, being human, always wins. Email is just a relationship with people and its how you practice it and do it

Tracy Talks About 5 More Of The Best Practices You Should Be Doing In Your Email Marketing DarkHorseSchooling.com Join The Dark Horse Tribe Facebook Group

Tracy Talks About 4 Of The Best Practices You Should Be Doing In Your Email Marketing DarkHorseSchooling.com Join The Dark Horse Tribe Facebook Group

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct… The post Email Marketing Best Practices for 2021 appeared first on Eric Schwartzman.

By now, you know what you should be doing when it comes to email marketing, but are you doing it?  There are a few key things you can do within your email marketing to make it as effective as possible and if you're in need of a little refresher as to what they are, we've got you covered in today's episode. Now, these are things that you should ALL be doing all of the time.  However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results.  Just remember - information without implementation is well…pretty damn pointless.  How Often Should You Email - Emailing More OftenEpisode Content (02:18) Why unsubscribing doesn't have to mean the end of your relationship.  (04:28) Why might your audience disengage all of a sudden?  (05:37) The wonderful world of segmenting. We LOVE it. (07:03) Because monitoring your engagement isn't just about checking your open rates.  (09:43) Making a smaller list? Why on EARTH would anyone do that?! (10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again. (12:44) Why making sure your audience remembers you, isn't enough these days. (13:50) Making best of friends with email platforms such as Gmail? What's that all about and how can it help you? (15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it.  (17:25) Rob's latest subject line of the week is a bit of a cheeky one!  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

And we are back with another Wednesday episode. Here's a funny story for you. So I know I talk a lot because I love talking. Like I really, really loved her. And the truth , is that I like talking whether I'm happy or sad, see if I'm like sad or down. I like to talk my way into movement, happiness, clarity. And then when I'm happy, I talk my way into more clarity and creation envisioned. And so I love talking. And with that today's topic is one of those topics that I could talk about for 45 hours straight because of the traumatic impact that will have on your life and business, when it comes to relationships with customers and utilizing the resources that are in your space.And so here's what I did. This might be TMI, but you guys know I'm kind of past the TMI point. I have to pee really bad, but I gauged my interest that I figured I could hold it for 20 minutes, which means that this should be a less than 20 minute episode, because I'm going to hit a point where I'm not willing to hit pause and I don't want to get a UTI.And so today we're going to talk about the two most wasted pieces of real estate on the internet and how you can optimize them and by on the internet, I mean, in your world. And so. I've talked about this a lot, but I still don't think people have truly understood the gravity of these two pieces of real estate.And there's other ones besides this are just as important, but these tend to be the two most neglected ones. So the first one is confirmation pages, right? So when you think about somebody getting a lead magnet, the thank you page, the next one would be like a confirmation. Should they order something? Their receipt page, they sign up for a webinar or there. Webinar confirmation page, you know that whatever it is, a confirmation page, that's the first one. And the second one is transactional emails and by transactional emails I mean, emails that are auto-generated. So like you'll send out a newsletter, you'll send out the sales email. You'll send out a fulfillment sequence. Transactional ones are order receipts, shipping notifications, rebills subscription  purchases, sometimes depending on your platform, webinar calls. But transactional emails are regulated a little bit differently than emails that you send through your CRM.If you run a Shopify store, legally, a customer has to get their receipt. And so those transactional emails are treated differently. They do not go through as many spam filters. They're not great at the same because a customer has to get it. You don't have to worry about a transactional email hitting a spam folder.  And so most people neglect them and leave them at default. But sometimes it's your actual only end to get into an inbox because of your reputation score or their relationship with their emails or things like that.So the two most wasted pieces of real estate when it comes to digital marketing or even straight business in person like you might run a brick and mortar business, but if you do anything online, you're having customers give you their information exchange value. And in a confirmation page, it is the first touch point that a customer feels sees or experiences is post a transaction with you. They gave you their email, they had a confirmation page. They gave you their credit card. They had a confirmation page. They gave you something and hit this page.That experience normally dictates and sets the paradigm for the entire relationship. That thank you. Page has the ability to turn a onetime customer into a lifetime customer, or turn a potential lifetime customer to give me a refund. I don't trust you. And people neglect them all the time. Everybody focuses so hard on getting the yes to the date or getting the engagement or getting somebody to marry them, that they forget that marriage takes work relationships take work. You can't plant a flower and expect it to grow on its own. You have to water it. You have to tend to the soil. And if you plant that flower, I E you just cut the sale, or you just got the email. You're going to end up with a whole lot of dead flowers or no vegetables in your garden to feed yourself. And so when we think about this, we have to remember that saying nothing is saying something, and it's not saying something good.If you give somebody a lead magnet. And they had a confirmation page and there's nothing on there to help them, or you're upselling them into something different. You're creating an anti-marketing machine. You're literally saying like, Hey, I promised I'm going to help you lose weight over the next seven days for free. But now that I have your attention, I'm going to bait and switch you and try to sell you something on this confirmation page, instead of making it optional or telling them to check their email or helping them lose the weight for seven days, then realizing that all of them will commit. Or you think about somebody buying a product?This is why confirmation pages are my favorite, most wasted pieces of real estate. Especially if you're in like the digital marketing game, like where you sell digital products. But think about it. When we buy things, we buy things based on emotion. We make emotional decisions when we buy things. And there's this emotion that a lot of people experience when they buy things and it's called buyer's remorse. You go buy something you've wanted forever. And you have that period where it's like, Oh, did I get it? Do I need it? Or now that I have it, that I really want, it was an impulse buy, blah, blah, blah.Regardless of where it comes from, the worst thing you can do. The worst thing you can do in marketing is run. Find somebody how much money they spent and increase their buyer's remorse. Like if you're selling a $25,000 mastermind and they check out you better not have the first thing that they see, the fact that they just gave you $25,000 and now they have to jump through four more hoops to get it. How about you have a video of yourself? Walking them through what's next, giving them something that's there helping them take the first step in their journey, acknowledging them for taking the first step of their journey and moving their seat down to the bottom of the page. If you're selling somebody a supplement, right?There's a gap between when they bought the supplement and when it's going to be in their house. But the truth is that, that if they bought a collagen or a whey protein or a pre-workout or a vitamin D or a fish oil that they're taking it for one of the feature benefits that you promise them and you and I both know that there are other things that they can do in their life that will help that supplement work better, but also help them in the current moment. And so instead of having the thank you page and be like, Oh, by the way, here's the $322 you just spent on supplements, have a video there, or a gift there, or a PDF there or something there that says, Hey, I'm super stoked. I'm going to kick the ups driver in the bow and make them drive as fast as possible. But there's still going to be four days till we get these to you. But right now I want to give you a win. Here's my video on proper nutrition or sleep or a weight loss protocol or a keto recipe, or my favorite smoothie or my favorite post-workout smoothie, or my favorite pre-workout stretch, or my favorite meditation that I want you to do today. And every day until your supplement arrives and then take your supplement on top of it. And it's going to help increase your results and the efficacy of the supplement.You have to remember that thank you. Pages and confirmation. Yeah, the first step in the fulfillment of a customer journey. That you promise them. And if you're not utilizing them, you're failing your customer. You're making it harder for them to achieve the results. And in turn, you're making it harder for them to become a repeat customer because the enemy of your business is not that somebody doesn't buy your product, the enemy of your businesses, that somebody buys your product and doesn't use it, or doesn't achieve that desired result because of a lack of accountability follow through or intention on our part.Because if somebody buys your product and doesn't achieve the goal or doesn't use it, they're going to forever blame you. They're going to tell their friends, you're going to create an outside marketing machine. If somebody buys your product, but you help them drink more water, sleep better, move better, accomplish a goal before your product even gets there and then are permeating other parts of their life and helping them achieve the goal.They will not only buy more product, but they will sell more product for you than anybody else could ever do. The more than any Facebook ad could do any YouTube ad could do. And that power is.great. It is great. But if you leave somebody hanging, somebody buys a product, you hit them with a default confirmation page.They don't hear from you until your product gets there in the mail six days later, and then you never emailed them again, except to tell them about another sale. There's a good chance that product became shelf help. It was a supplement that went in the cabinet was a product that they never opened the box. It was all of those things. And so you are setting yourself and your customer up to fail by not managing that customer journey at every single step of the way. And no matter what you do, whether it's mobile or desktop, the first touch point in a customer experience post a transaction is a thank you page or a confirmation page that has to be utilized.And so you need to acknowledge them for what they did. Oh, my God congrats. You just took the hardest step in losing the weight and over the next seven days, I'm going to help you take all the easy ones, but you already did it. Commitment was the first step, or I bought a setup to lose weight. You did it.Like the hardest step is committing and you just did it and the supplements are on their way. So let's make it easy right now. Here's the thing I want you to do right now to take you two minutes and it'll set you up to win, but I want you to know that I'm proud of you or thanks for buying my email. Of course, the truth  is that you just separated yourself from 99% of other marketers, because you actually care about your customers and I'm proud of you.You want to acknowledge them for where they are, acknowledge them for the choice they made, acknowledge them for the decision that they made, because you are filling their. Bucket to give them the energy and momentum to achieve the results you promised. And that's your job to do is to be that coach. Next thing, like I said, deliver a product, deliver a gift, surprise and delight. Get rid of buyer's remorse. What's the easiest way to get rid of buyers remorse is give something, someone a surprise or a new value. Like, think about it. You go buy a car, right? Literally you buy a car and then the moment you're done buying the car, they're like, Oh my God, just wait around. Here's what we're going to do.We're going to put a bow on it. We're going to detail it. We're going to give you 25 free tanks of gas. Bring the car back to the dealership as many times as you want for us to wash it. And they're trying to get you to forget about the purchase so you can enjoy that experience to let you play with it.They'll touch it. They'll tell you all the features about it. Like it happens everywhere. And you need to be delivering that same experience. Another thing you can do, and this is a really, really big one. When I say it's the first step of the customer journey, give them very clear, intentional, next steps for success. And so if you promise them a lead back then and you delivered on that page. Then you delivered on that page, but then you tell them there's also an aversion in their inbox, so they can save it for later. Or, you know, if you send them a video and you give them your workout guide, but you can't put it on that page, tell them to check their email with this civic subject line and go download it.So they put it into practice and learn how to open emails, but do not. And I mean, do not under any circumstances, just give them a receipt. And when you think about it, you think about a conversion. You think about an optin you think about whatever it could be a warm customer, be a cold customer, but no matter what they felt warm through that whole journey, pre transaction, they felt warm on your ads, on your emails, on everything.And then the first thing that gets delivered. Post that sequence is cold and it's a letdown. It's like, you just used me. You got what you wanted and now you don't care about me, but we need to make people feel seen, heard, and respected at every step of the way. And that confirmation page sets the context for the rest of the relationship, which then brings me into the second, most wasted piece of real estate, which is transactional emails. And transaction emails,primarily are in the transaction world of like monetary exchange. There's not transactional emails when it comes to like opt-ins and stuff, except a double opt in. And so when we think about transactional emails, primarily. The monetary exchange, they bought a digital product.They bought a physical product. And if you're speaking about it with content like lead magnets or newsletter, opt-ins, you're only transactional email per se. The first one would be the double opt in confirmation. If you do double opt ins. But what do we do on these. We do the same things. We acknowledge them for the next steps.We fill them with content. We give them very clear steps for what they need to do next. So if you think about it, I'll give you a tangible example and I'll just use supplements. Cause everybody understands supplements, right? If somebody buys a, let's say they buy a whey protein because they want to build muscle.We know  that person works out, eats clean is into nutrition. So we can make up that they're going to benefit from sleep and mindset and movement and hydration and all these different things. And so then we think about this, we go through the customer journey, no matter what, if they buy whey protein, even if they bought it once or 10 times, they're not going to lose by getting.A gift on that page. Maybe we give them our ultimate biohacking guide or our guide to building the ultimate muscle. Or maybe on that page, we record a video and we tell them we're here to support them. And we want to help them accomplish their goals, whether it's to build muscle, lose weight, or maintain, but they need to go check their email because.I sent you a receipt, but on that receipt email, there's  a surprise for you. So go look for the subject line, boom. And then in that email is actually their receipt. But above that receipt is talking about their after sale and be like, we really want to help you. We couldn't put this on the thank you page, but we put together these three PDFs for you.We have a weight loss guide, a muscle building guide and a maintenance guide. And I want you to. Pick the one that best supports you so well, we're shipping your product. You can get to work now and putting this into practice so you can achieve the best results. And now all of a sudden that receipt that was like, Oh, you just spent $340 or $79 has content and value in it. And then they're going to get it in their inbox no matter what, because it has to be delivered legally because they transact and that receipt has to go. And now you're setting the context of the relationship. Plus you're guiding them on a few different modalities. So I say this a lot leadership. Isn't saying something once it's saying something as many times as required to the last person gets it.So on that confirmation, and thank you page, you're going to tell them, this is the first thing you need to do. This is the first thing you need to do. And in that email, you're going to tell them again, this is the first thing you need to do. This is the first thing you need to do. And you're delivering the same message because what you're doing is creating this container of accountability that lets them feel safe and creates momentum for them to accomplish the goal that was promised. And so then you got it. It's sitting right there and you can do lots of things with these. I give tons of examples of this, and I cover this fully in our email course, because obviously this is a big topic in writing these out the mapping, these depending on the industry. And I teach all that, but really just think about it.What could you give somebody? What could you put on that? Thank you page. It would get them excited to go into their inbox and use that transactionally mode to deliver something, to surprise and delight, add value. Given the next steps of their customer journey or take them path. Think about it. Just meditate on it.Think about it. Your customers pay attention to what they're doing. Go look at what all your competitors charge for and give it away for free on the thank you page. Give it away for free in the email. Add more value than everybody else out. Care the competition. So then let's say that first email was the receipt. Well, now we know that we should be sending shipping emails if we're selling a physical product. Well, I talked about this a couple minutes ago. What's the worst thing that could happen. If somebody bought your product, that they don't use it or become shelf help. Well, are you going to assume that when they get the box, they're going to know what to do with it? No. So you have to tell them, so in that second transaction email, like a shipping email, what could you do? You could be like, we just kicked the ups guy and threatened. If he stole your supplements. One more time. We were going to fire him. So keep your eyes peeled because they've known to be so good that the delivery guys steal them. But here's what the box looks like. The number one mistake people make when they get our supplements as the males, they put them in the cabinet. But the truth  is that the supplement start to working. The moment you take it. So in your box arrives, I want you to open it and I want you to put it on the counter next to your bed in the cabinet, in your refrigerator or under your car keys.So you have it readily available where you can't forget to take it. And. I want you to take a picture of you taking it the first time, the moment it gets to your door, posted on Instagram with the hashtag blank and tag me, and I'm going to pick one person a week to giveaway a six month supply of their favorite product.And then of course it's like, Oh, here's your shipping number? Here's your boom. But now I'm creating a reason. I'm opening a loop for them, the Zeigarnik effect.  But I'm leading them. I'm like, Hey, when your box comes, do this and I've gone so far as like, when your box comes, grab it, grab a knife. Walk to your counter or mail opening spot of your choice. Open it, take out this. And I tell them specifically what's in the box, because then they're curious about it and then take out this and then do this, mix it into this smoothie and go, and that's your job to figure out what's gonna work the best for your customers, but isn't that better than a boring, Oh, your product shipped.It's like surprise the, yes. God is not the only gift I'm giving you.  Like play with it, play with it.  Santa Claus is out for delivery dressed as a ups guy, like play with it, play with subject lines, play with what's in there, but then you think about it now on that receipt, they got a gift, they got something done. And then on the shipping one, you told them what to do. You showed them what the box would look like. You gave them on a deal. When it OB be there, you told them what to do to set them up for success. You held them accountable to what you promise them. And then if you do deliveries, If you do delivery confirmations, then you can utilize those as well.You can play with humor, you can remind them again to open it and use it. You can give them your favorite recipe to use it. You can give them your protocol, but I want you to use those transactional emails to further enhance the customer journey that you have promised to take these people on. And so that's why I see these as the two, most ways to piece of real estate, right?So you have the transaction emails, right? Which we just covered. Then you have the confirmation pages. And if you pay attention to those things and you utilize those things, they are assets and they are forced multiplier assets because now you're not competing against an inbox or other emails because you get them in that moment and they come looking for you versus waiting for them to find you when that email. And then there's a good chance. Is that in your fulfillment sequence for your product? That it might hit spam or it might hit their promotions tab. And so when you think about that, you're like, Oh, well, I send a transactional receipt. You know what I can do in that transactional receipt? I can also tell them there's another email in their inbox with a subject line and to make sure they check it just in case it hit the spam or promotions tab, because it has a secret recipe in their form, or it has our five-minute printout workout print out today. Or it has a bonus training I forgot to tell you about, cause I want it to surprise you like Santa Claus. But you have to remember that if you're not utilizing every ounce of real estate that somebody comes into contact with, you're not improving upon the silence and you're not helping them take that journey.You're actually creating a lot of back doors out of your business and creating an anti-marketing machine. So when it comes to the transactional emails on the confirmation pages, I see those as the two most wasted pieces of real estate. In digital marketing or in marketing in general. And so you need to take some time. You need to look at those. Now one caveat here is if you're on Shopify and you're not on Shopify  plus like the big tier you're. You're limited to what you can edit on that page, but you can still use tax and you can do it. So that is up to you. We've done everything depends on what platform you're on and things like that.But I want you to be intentional about all of this. I want you to tell people, I want you to design this journey so you can help achieve the results that your customers are expecting. And then they associate that success with you. They buy more products, they tell their friends, they come back and get more.As a reminder, the confirmation page and the transactional emails are the very first things that people see after they commit to sharing personal information with you or giving you money, greet your people at the door and help them feel confident in their decision to trust you. That distinction is the biggest difference between your company working longterm.And not working that touch point, that paradigm setting touch point, determines the entirety of that customer journey. That first impression of like, okay, I've been courting you for a year. You finally trusted me and gave me your credit card. What experience am I giving you? Or you saw my cold ad and I promised you I'd take care of you.But then the first thing you see as an upsell or the first thing you see is a transactional email, or I promised you a seven day guide, but now I'm trying to get you to pay me. You have to be congruent with your word across the board, or people can not trust you. So those are the two main, those are the two, two most wasted pieces of real estate digital marketing that I see and how you can use that.Now as some bonus ones before I go pee, because I'm coming up on time because my bladder is shrinking as we speak, or that's what it feels like. Think about all the other areas where you touch customers that are wasted, what are their boxes look like? Are there inserts in their boxes? Are there handwritten letters?What's on your packaging? Where can you improve? When you ship somebody a supplement or a physical product? Could you get their address? Cool. Do you want to send them a separate handwritten card? Did you collect their birthday? Do you want to automate a birthday card? Did you get their mailing address and want to give them a.A bonus gift, like think about it. And don't always try to cram it in. You can mail somebody, a letter for a dollar and 7 cents. That's handwritten. Once you have their address, then technically if you did it yourself and had a staff member doing it or team, or you did it yourself, you could mail somebody a letter for 43 cents plus the cost of paper and an envelope, but don't send it the same for their product.Does you have the ability to dictate the success of your business by dictating the depth of the relationship with your customers? And only you can do it and only you can make it work. So that's today's episode. That's another winning Wednesday. I can't wait to see your confirmation pages. Your thank you pages and your transactional emails.

This week, we're moving into previously unexplored territory: email marketing. Email marketing scares authors but I'm here to tell you that it's really not that bad. This week and next, we’re going to tackle some dead-simple best practices that will help you grow your list, improve your open and click rates, and sell more books.   Write like the top 1% of authors with my FREE Writing Craft Playbook: http://www.authorlevelup.com/fanclub Listen to past episodes: http://www.authorlevelup.com/flash  Watch my YouTube channel for writers: http://www.youtube.com/authorlevelup  Read my books for writers: http://www.authorlevelup.com/books  Check out my fiction: http://www.michaellaronn.com  and http://www.mlmcknight.com

Understand the basic principles of email marketing for accountants with our useful podcast. We explore the key areas that must be considered for any email marketing campaign, from your email subject, to the analytics of a campaign.

B2B email marketing is crucial for agencies. Cathy Cain-Blank of CC Marketing and Communications tells us the best way to execute B2B email marketing campaigns.

B2B email marketing is crucial for agencies. Cathy Cain-Blank of CC Marketing and Communications tells us the best way to execute B2B email marketing campaigns.

Today I’m excited to have Susan Su on the show. Susan has worked with a bunch of well known entrepreneurs including Ramit Sethi of I Will Teach You To Be Rich and Noah Kagan of AppSumo. She has a ton of experience with email and content marketing specifically targeting small businesses and is a partner at 500 Startups today. Enjoy the interview! What You’ll Learn How to break through the noise given the average person gets 500 marketing emails per month Best practices for improving the open and click through rate Copywriting tips for maximum engagement How to improve the […] The post 134: Email Marketing Best Practices For Small Companies With Susan Su appeared first on MyWifeQuitHerJob.com.

I always laugh when people say that email marketing is dead. Email marketing is far from being dead. Most of the businesses and companies I work with in my marketing agency heavily rely on email marketing to drive e-commerce sales and make money. However, it’s also true that open rates and click-through rates have been … Continued The post Email Marketing Best Practices — How To Increase Click Through… appeared first on Till Boadella.

Heather Solos is a director at Feedblitz. I met Heather at the 2016 Snap! conference and we later had a Skype chat about best practices for growing, maintaining, and monetizing your email list.  About Heather Solos and Feedblitz Heather Solos started blogging in 2004 and became a professional blogger in 2006. She joined FeedBlitz, an RSS and email marketing company, in 2012 where she built the customer service team. She’s now a director at Feedblitz and swims in a sea of email, marketing, and best practices. When she comes up for air, she works for Home-Ec101.com, a site that earned her the blogger dream, a book deal in 2011. Heather is raising four kids, a dog, and a hedgehog with her fiancé in the Lowcountry of South Carolina. She runs on spite, caffeine, and wine and recently picked up a crochet hook in an attempt to resist checking her phone in the evenings. She now has more washcloths than dishes. About the interview In this episode, I talk to Heather about her own experiences with email lists as a blogger and what she has seen through her work at Feedblitz. (If you're new to the topic of email marketing, you may want to list to Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business.) Some of the topics we discussed included: Ways to monetize your email list through advertising, sponsorships, digital or physical product sales, and bundles/special offers for subscribers. The email open rate companies will be looking for before sponsoring a list. When to consider opt-in freebies to grow your list. When it's ok to use a more "salesy" approach to your list. Content ideas for autoresponders. How to approach an email list if you don't have your own website but operate out of a marketplace like Craftsy, Etsy, or Ravelry. How to find out the deliverability rate of your email list. What to avoid in your subject line, format, and email text to stay out of spam filters and when to use different email formats. List hygiene and maintenance. Tips for sending emails more regularly. Listen to the podcast for more from Heather about best practices in email marketing for creative businesses. I also share my experience using with the Feedblitz "test drive" and the service.   If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in July, 2016. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).

Download this week's new eBook at http://bit.ly/mspradio89. Most MSPs have tried some form of email marketing, but need help turning it into a true channel to nurture and engage your contacts. So what tools, processes and content do you need in place in order to get the most out of your email marketing efforts? On this episode of MSPradio, we chat with Tim Busa, Senior Content Strategist at Continuum, about how MSPs can get out of their email marketing efforts and use it as a way to engage prospects and inform clients. Listen to find out how you can take your email marketing to the next level, and don’t forget to download our new eBook, Email Marketing Best Practices for MSPs: http://bit.ly/mspradio89. 

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nancy Friedman, The Telephone Doctor. Nancy Friedman presents a broad array of keynote programs that help companies equip their people with tools to convert more inbound leads into sales, and deliver a better customer experience. She will share the top three email frustrations many profesionals are guilty using. Join the Social Geek Radio conversation on Facebook and connect with Deb, Jack and Nancy on Twitter.

Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares “The Money is in the List” is something that you hear the moment you jump into internet marketing and it follows you whenever and wherever you go. And the fact that every experienced internet marketer tells you that the money is indeed in the list, goes to establish the fact that your list is your biggest asset and that it is the most important thing in your business. When I started my business, I never really cared about a list. Traffic generation was simple and Google Adwords and other ads networks were also very cheap. I built a lot of micro niche websites and I was able to generate huge amounts of traffic to these sites. I made and these sites did extremely well. But the biggest mistake that I did was – not build and email list. I never really cared about the “Money is in the list” thing because I was making money and that was all I cared. The next couple of years saw a lot of things change on the internet. The traffic to my sites dropped because they were not optimized and some of them did not even follow the guidelines from Google. Some got penalized and yet others dropped of the rankings. As traffic dropped, the money went down. And finally one day, by the time I could realize what was happening, pretty much all my sites were down. I am sure you don’t want to be in that situation. With the changing internet marketing world and the difficulty in generating traffic and visitors to your content and offers, the efforts that you are putting into generating every single visitor is huge. At the same time, the value of every single visitor coming to your website has increased. If you are not able to capture this visitor in the form of an email address, then you are losing a lot of money. If you haven’t yet started building your list, then start right away. Don’t waste time on planning and designing. Just launch it. Keep in mind that you will need some good and reliable tools in your list building efforts. I recommend using Aweber for your auto-responder. If you are looking for a self-hosted solution, you can use IMSC rapid mailer and use Amazon SES services to send your email. For building beautiful and high converting optin pages and landing pages, I recommend, Thrive Content Builder and Thrive leads. They are cost-effective and has a lot of features as well. Now, you have built your list. What next? Email Marketing Best Practices Building your list is important. It is equally important to manage it as well. One of the biggest mistakes that most people do is to ignore the list after you have built it. You don’t want a dead list where your subscribers don’t respond at all. Neither do you want to be building a list where your subscribers are unsubscribing faster than the rate at which they are subscribing. These 4 email marketing best practices that we are going to discuss today will help you build and manage an email list that is responsive and at the same time profitable. The Confirmation pages – I see a lot of people using the default subscription confirmation pages, which we also call the “thank-you” page, for the optin forms. These pages are hosted by the auto-responder services and have nothing but a message to the subscribers to confirm their email. This is sheer waste of a chance to better interact with you new subscribers. Build a custom thank-you page and give it your branding. You might want to personalize it while telling them who you are are. You might want to add a photograph of yours so that they know who you are. I prefer using this same photograph in almost all of my emails. People digest things better if presented visually. Rather than remembering my name, it will be easier for them to relate to my photograph. --- Send in a voice message: https://anchor.fm/dkspeaks/message

“The Money is in the List” is something that you hear the moment you jump into internet marketing and it follows you whenever and wherever you go. And the fact that every experienced internet marketer tells you that the money is indeed in the list, goes to establish the fact that your list is your ... Read more

In this episode Terry Lamb talks about Email Marketing Best Practices | High Converting Email Followups | Part 7

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In this episode Terry Lamb talks about Email Marketing Strategy | Email Marketing Best Practices | Part 1

Listen Here: Kunle Olomofe is the Founder and CEO of Adtwist Publishing Company, an Email Marketing consultancy that helps clients apply numerous little-used and time-tested best practice techniques for turning existing subscribers into happy customers. Email Marketing Best Practices That Lead To Sales What technique generates generous profits from subscribers? What are “Mad Dog Gate […] The post Podcast: Email Marketing Best Practices That Lead To Sales appeared first on JenningsWire.

With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with current and potential clients as well as referral sources. This week Josh takes a high level look at the “why,” “who,” and “how” of email marketing, and addresses how you can think about it as part of your bigger marketing and business development initiatives.

The ClickFather discusses the recent news about The affiliate tax law passed in Colorado HB 1193. Dj Warldow of Blue Sky Factory fills us in on his recent blog post Email Marketing Best Practices. Alex Williams of eROI discusses emerging email marketing trends. Cydney and TC fill us in on new Hot Offers