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Meenu Devrani, Silversmith & Founder of Vaasvara Jewelry & Fyoli Fyoli Saloni Shrestha, Social Entrepreneur, Fashion Designer, Founder of Agaati & Agaati Foundation Attachments area
In this episode, I'm speaking with Saloni Strestha, the founder and creative head of AGAATI as well as the founder of the Global Eco Artisan Awards. AGAATI is an eco-artisanal lifestyle brand committed to preserving heritage craft, elevating livelihood of artisans and making artisanal craftsmanship thrive in the fashion ecosystem.Saloni and I had a great conversation where we discussed:what is like running a one-of-a-kind clothing businesshow to reassess your plans when the unexpected happensthe deep fulfillment one feels when working with a team of talented, global artisans as partners in your business.ABOUT THE BRAND + DESIGNERA graduate from Parsons, The New School, Saloni was trained at fashion houses such as Oscar De La Renta, Diane Von Furstenberg, Zac Posen and Naeem Khan. She launched AGAATI 4 years ago. Through AGAATI, Saloni plays an active role in celebrating and empowering artisans across fashion and lifestyle production. Championing the creativity, conservation and empowerment of the artisanal community and being of service to them is her everyday mission. Which is why she recently launched the initiative - Global Eco Artisan Awards & Conference to empower and celebrate the fashion & lifestyle artisanal community. LINKSCheck out AGAATICheck out Global Eco Artisan AwardsConnect with AGAATI on Instagram
Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
This week, we dive into a world where sustainable fashion gets experiential. We'll hear from a guest who not only designs using sustainable materials and ethical manufacturing practices, but is taking transparency to an entirely new level through travel. Launching a tour to India this fall, this California luxury fashion brand is not only preaching more positive practices in apparel, but opening up its supply chain to show fans and customers a behind-the-scenes view of how clothes are made. Meet this week's guest, Saloni Shrestha, CEO and designer of AGAATI. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.
In episode 127, Kestrel welcomes Saloni Shrestha, the cofounder + designer of Agaati, to the show. A womenswear brand that is committed to bringing accessible luxury to the industry, Agaati believes there is a way to fuse cultural traditions with today's fast-paced tech-driven world. "Designing with what is there at the moment is complicated. So using both the channels: preserving this art of weaving; at the same time, working with the eco-friendly mill-created textile is I think a good balance for our company." -Saloni Shrestha, Cofounder + Designer of Agaati In this episode, Saloni shares more on her background, and how she found herself leaving the corporate world and moving to New York to study fashion at Parsons. Saloni talks about how intentional her internship process was - she went into her experiences working with Oscar De La Renta, Diane Von Furstenberg, Zac Posen and Naeem Khan, with a larger goal in mind. For Saloni, it was about learning to understand the design process & the decision-making process, and to be present to admire and soak up all the beauty of creativity around her. Also, Saloni gets honest about the challenges of sourcing and developing sustainable materials, as well as finding clear answers behind fabrics. As she says, "I think what matters at this moment is there is an effort in the right direction." Kestrel asks Saloni about Slow Weave, the film that Agaati produced to tell the untold stories of artisan weavers in India. Saloni explains how weaving is becoming an endangered art form, and how important she believes it is to help support the weavers still doing it today. The below thoughts, ideas + organizations were brought up in this chat: Timo Rissanen, taught the zero waste design course that Saloni took at Parsons, listen to our show with Timo here > Matka Silk, a type of silk Agaati uses, which is made in India from waste mulberry silk yarn "I think what matters at this moment is there is an effort in the right direction." "[Handweaving] is becoming an endangered art in India." "Even though these weavers do not sit in beautiful offices or a very air conditioned room, the work that they do I think is no less than couture. So, that is kind of the parallel that we draw and we want to preserve this craftsmanship." RECOMMENDED MAGAZINE: Ethical Style Journal by Editor-In-Chief Katie Pruett
Do you like clothes? Do you love fashion? Do you enjoy putting together outfits? Or are clothes more utilitatrian for you? My mother has told me I've always loved fashion. I remember riding my bike to a casket factory and dumpster diving for silk remants to make my Barbie doll clothes when I was a kid. (Clearly that was back in the day when ten year olds were out exploring the neighbourhood on their bikes without parental supervision.) My friends and I would go find all kinds of beautiful fabrics and come home and hand sew outfits. And it wasn't just my dolls that were well dressed. I started carrying a purse when I was 5. I worked in retail stores throughout high school so I could buy clothes with an employee discount. I can tell you what I was wearing in all of the significant memories of my life.So when I started looking at the bigger impact of my clothing purchases it was disturbing. Was I supporting garment factories? I had no idea how much water it took to make one T-Shirt. (It takes 2700 litres of water to make one T-Shirt.) This awareness that my choices were actually hurting people and our planet created a crisis for me. Then to top it off the first time I went to Cambodia I saw first hand the living conditions of garment workers. It was deeply disturbing. When I returned to Canada I decided to start being more thoughtful about my purchases. And I took to social media to find out more. On Instagram I discovered this week's guest, Leah Wise. She is a writer and blogger based in Charlottesville, Virginia. Her expertise in the fields of sustainable fashion and social justice have afforded her the opportunity to write for publications such as Elephant Journal, Mind Body Green, Relevant Magazine, and Christianity Today, as well as on her own blog, stylewise-blog.com. Over the past five years, Leah has created successful influencer marketing campaigns with dozens of ethical brands on her blog platform. Leah has been named a top sustainable blogger by Bustle, ORIGIN Magazine, AGAATI, FeedSpot, and Moon Cloth, and has received various write-ups on ethical lifestyle blogs and brand websites.Here are some of the highlights of what we talked about and links to some of her articles for more on those topics.Capsule Wardrobes: If you love expressing yourself through fashion and the idea of limiting yourself to 33 items makes you feel stifled creatively check out Leah’s take on capsule wardrobes. Read her blog post here: Why I Quit My Capsule Wardrobe Leah also talks about the Wonder Wardrobe Capsule Closet Course - read her blog post about it here and if it appeals to you there is a discount code at the end of her post if you decide to sign up.Are you wondering about sustainable/ethical/fair trade and other terms? When you start to think about your purchases including clothing you begin to encounter a lot of new terms. Leah defines them in this episode and in more detail on her website. This resource is very helpful as you start to navigate this new world in your clothing shopping.We discussed Leah's blog post:
What do you think of when you hear the term "fast fashion"? When I first heard it, I had zero clue what it meant. By definition, "the term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Today, it is not uncommon for fast-fashion retailers to introduce new products multiple times in a single week." (source) The thing is, retailers want to create a "demand" and consumers want to buy things as quickly and cheaply as possible. However, this hurts not only the environment, but it hurts the people behind the products. Even if you don't "pay" for something by getting it super cheap, someone somewhere else does. Saloni Shrestha is the founder and head designer for AGAATI, a luxury, high fashion, high quality, sustainable fashion brand. She's worked with major brands like Oscar De La Renta and Zac Posen... but she quickly learned there was a lot about the fashion industry she didn't love... so she set out to create something herself. AGAATI is an amazing brand creating beautiful clothing that is kind to the environment and the artisans who make it. You will LOVE Saloni and you will LOVE this episode of the Business with Purpose podcast. ABOUT SALONI: Saloni Shrestha, Co-founder & Head Designer, AGAATI California Saloni Shrestha is a womenswear designer with over 7 years of experience specializing in designing ready-to-wear womens designs that are narratives of nature, culture and people. Saloni is a fashion design graduate from Parsons, The New School where she was trained in couture and read-to-wear garment construction. Her knowledge was further enhanced by training at reputed fashion houses such as Oscar De La Renta, Diane Von Furstenberg, Zac Posen and Naeem Khan. Saloni’s first design career began with founding of a bold yet wearable womenswear brand SALONI RATHOR, in Singapore. Prior to design, she had a successful marketing career, leading regional teams in Asia. She also holds an MBA with specialization in Marketing. Saloni’s experience spans across design development and execution, garment construction, textile design and zero waste philosophy design. Most recently, Saloni moved from New York to California and launched AGAATI - a sustainable, contemporary womenswear brand. AGAATI is accessible luxury, bold and eclectic clothing line that offers design focused garments, committed to working with artisans around the world, using natural fibres and creating a positive impact from its business practices. Read all about the brand and its designs on www.agaati.com. Green is the way forward! Connect with Saloni and AGAATI: https://agaati.com/ https://www.facebook.com/AGAATI.California/ https://twitter.com/AGAATI1 https://www.pinterest.com/AGAATICAL https://instagram.com/agaati.california Join my Purchase with Purpose Facebook group and let's continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the podcast (and I'd love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Google Play Subscribe on Radio Public Subscribe via Podcast RSS Feed **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? Launch Apple's Podcast app. Tap the Search tab. Enter "Business with Purpose" Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.