Podcasts about diy pr

Join the  Uplift Community App  TODAY!  If you have been trying to show up everywhere and still feel like no one really sees you, this episode will shift the way you think about visibility. KJ Blattenbauer is a powerhouse publicist who has spent her career helping women get noticed, get referred, and get paid. And she is not here to give you the fluffy version. KJ breaks down why so many women struggle to put themselves out there. It is not vanity. It is a vulnerability. She explains why chasing exposure can actually hurt your authority and why the most important thing you can have in business is not a huge following. It is one clear sentence that tells people exactly who you are and what you do. This conversation is part of the Smart Girl Summer series, and it delivers exactly what the name promises. Sharp. Practical. No fluff. Real strategy that actually works for real women building real businesses.   What You'll Learn in This Episode: Why women entrepreneurs struggle with self-promotion and the mindset shift that makes it easier How to craft the one-sentence message that gets you seen, referred, and hired The 4 foundational steps every woman needs to start building her PR presence (even if she has zero audience) The difference between chasing exposure and building authority, and why only one of them leads to sustainable business growth How to leverage a single podcast appearance or media hit 11+ different ways so it keeps working for you Why "be everywhere" is garbage advice, and exactly where you should show up instead What KJ says all press is NOT (and how to protect your reputation) Lessons from Blake Lively, the Kardashians, and Emma Grede's masterclass book tour   Timestamps: (01:45) KJ's one-sentence description of what she does (and why that sentence is the whole lesson) (01:57) Why women struggle with self-promotion, and what they need to hear instead (02:36) Serving from your gifts: reframing visibility as service, not ego (04:04) This isn't just for founders. It's for every woman who wants to stop playing small. (04:36) Most accomplished women aren't lacking expertise. They're lacking a clear narrative. (05:06) What do you really want? Getting quiet enough to figure it out (05:35) The power of the one-sentence message: how it works for clients, promotions, and pitches (06:35) How to figure out your message when you have multiple book ideas (or multiple passions) (07:54) PR myths KJ wants to set the record straight on (08:52) You don't need a big following. You need one repeatable message. (09:24) The "be everywhere" myth: why it's the worst advice in PR right now (09:59) What a one-breath message actually looks like (with real examples) (11:00) How your message compounds into authority over time (11:46) Live coaching moment: KJ helps Alli find her own one sentence (14:59) Why getting clear on your message is vulnerable, and what makes it so hard (15:33) The real reason people don't write their book, don't post, don't pitch (16:23) DIY PR: the biggest mistake solopreneurs make, and the first steps to take instead (17:09) Find where your audience actually is (and stop wasting time everywhere else) (17:37) Clean your house. Consistency builds trust. (18:28) The 4-step framework for getting started with PR (20:42) KJ's morning dog walk moment and the voices that told her she shouldn't be "caught" resting (21:33) What success actually looks like (hint: it's not the corner office) (22:24) Chasing exposure vs. building authority: what's the difference and why it matters (23:39) How to leverage a media appearance or podcast in 11+ ways (25:38) "Won't I annoy my audience if I post about the same thing too many times?" Hear KJ's answer (26:39) Authority is built AFTER the big attention getter, not from it (27:32) What KJ used to believe about PR that she no longer believes (28:28) PR crisis management: when to speak, when to walk away (28:41) Celebrity PR disasters: Blake Lively, the Kardashians, and the lesson (30:15) Why short-form social media has ruined our ability to think before we post (34:04) Rapid fire favorites: movies, books, and products KJ is loving right now   Links to great things we discussed:  KJ's Website KJ on Instagram KJ's Podcast KJ's Show Recommendations - Sopranos & Billions KJ's Movie Recommendations  - The Devil Wears Prada & The Devil Wears Prada 2 KJ's Book Recommendation - Start With Yourself KJ's Product Recommendation - Saint Jo Function Health Uplift App Wise Woman Era Alli on YouTube I hope you loved this episode!

How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie.  www.instagram.com/gloriachoupr https://www.gloriachoupr.com/masterclass 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."In this video you'll learn:Why editors delete most founder pitches immediatelyThe mindset shift that separates brands that get featured from brands that don'tA real before-and-after pitch example you can steal todayThe 3-part pitch formula: Hook, Relevance, CTAHow to position yourself as a resource — not a brand begging for coverage

KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she's the go-to pro when you're ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She's also the author of the DIY PR book, How to Be a Media Darling, and the forthcoming Pitchworthy (January 2026), a modern guide to building lasting visibility and authority. Connect with KJ here: www.linkedin.com/in/kjblattenbauerwww.facebook.com/kjblattenbauerwww.instagram.com/kjblattenbauerwww.hearsaypr.comDon't forget to book a call with us here to find out about taking one of our final spots in our year-long group coaching mastermind, Expert Authority, which helps coaches, consultants, and service pros grow and scale their business here: https://scottaaron.as.me/expertauthorityconsult

Gareth Pettigrew, founder of Pettigrew Communications I’ve thought about doing an episode like this for a while, but I kept bumping into the same problem: the “so what” question. Why should a 15-person MSP owner, already wearing six hats, care about communications? Gareth Pettigrew cracked that code in about 30 seconds. As the industry moves from search to chat, non-paid citations and earned media are proving to be critical to how large language models answer queries and surface companies. If you’re not showing up in that landscape, you’re increasingly invisible in ways that didn’t exist two years ago. Gartner is projecting PR budgets to double over the next year. The ground has shifted. Gareth spent years leading partner communications for Cisco and Okta, and what always stood out to me is that he genuinely understands the partner business – not just the vendor talking points. He’s now launched his own consultancy, Pettigrew Communications, offering fractional senior comms leadership and project-based consulting for companies across the channel. In this conversation, we dig into why PR isn’t what most partners think it is anymore – it’s not press releases and pitching journalists. The media landscape has changed dramatically with AI, and the real opportunity for small partners is in thought leadership, LinkedIn engagement, and building an externally wired narrative that positions you as a trusted voice in your niche. Gareth offers a three-week roadmap: week one, listen to the industry conversations and identify one or two niches you can credibly insert yourself into. Week two, build your story – one page, three to five core messages. Week three, identify ten influencers to follow. Then activate on LinkedIn by commenting meaningfully for a month before posting your own perspectives. We also talk about common mistakes – like treating PR as a marketing tactic or relying on internally oriented messaging – and what success actually looks like when you’re starting from zero. This is the first in a planned series. Future episodes will go deeper into messaging, LinkedIn best practices, crisis communications, and more. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. My guest today is Gareth Pettigrew. Gareth spent years leading partner communications at Cisco and most recently at Okta, and he’s now launched his own consultancy, Pettigrew Communications, offering fractional comms leadership to companies across the channel. I’ve known Gareth for a long time, and what’s always stood out to me is that he genuinely understands the partner business – not just the vendor talking points, but how partners actually operate and communicate day to day. I’ve wanted to do an episode on communications and PR for partners for a while now, but I kept bumping into the same problem: I couldn’t crack the “why should a 15-person MSP care about this” question in a way I thought would actually land. And then I talked to Gareth, and he cracked it in about 30 seconds. We’re going to get into why communications matters more right now than it ever has, why it doesn’t have to be the heavy lift you think it is, and Gareth’s going to give you a practical, week-by-week roadmap for getting started – even if you have zero budget and zero comms experience. This is also the first in what we’re planning as a series. Gareth and I are going to go deeper on specific threads in future episodes – things like crisis communications, LinkedIn thought leadership, working with your vendor’s PR team – so think of this one as the foundation. Let’s get right into it, my chat with Gareth Pettigrew. Robert Dutt: Gareth, thanks for taking the time. I appreciate you joining us. Gareth Pettigrew: Glad to be here, Rob. Robert Dutt: I thought of you to have this conversation because we’ve sat down at many conferences and with many vendor execs when you were running comms around the world, one might say. You know, channel leaders from Cisco and even after you’d moved off the partner beat specifically, I think you always did a really good job of, when talking to us on the channel side, framing up the partner side of the conversation in a way that leads me to believe that you’ve got a pretty good grip on what a lot of these guys are doing, which I think is really important for this conversation. This is something that I’ve thought about doing for a while, doing an episode like this, but I kept bumping into the same problem. Basically the “so what” problem. Why should I care about communications as a 15-person MSP owner? Then when we did our pre-call to discuss the possibility of doing this and where it could go, you kind of cracked that code in about 30 seconds. So let me put it right to you. For that 15-person MSP kind of partner who’s listening to this, they’re busy, they’re wearing six hats. They own marketing. They oversee sales. They probably do HR. They have a business to run. Why should communications be on their radar right now, and what’s changed that makes that even more urgent than you would have said a few years ago? Gareth Pettigrew: Fundamentally, in a word, like almost everything right now, it’s around AI. And perhaps not intuitively, it appears that PR is emerging as one of the big winners of AI. Maybe not for the reasons you think, though. Number one is that non-paid citations, and specifically earned media, are proving to be incredibly important in terms of the LLMs answering their questions. So as the industry shifts from search to chat, we’re seeing PR be much more important in terms of that overall mix. The second thing, and this will resonate with a lot of people, is the amount of AI slop that’s out there. And Rob, as a journalist, I see you laughing. What we see is a lot of content being created, but it’s all generic crap. It’s all the same. What happens is that damages trust, damages customers’ belief in executives, in companies. So increasingly we’re seeing companies, and especially it’s happening a lot at the higher end of the market, executives are really investing in human communicators to help them break through the slop and stand out. So that’s the real reason for why now. I will say though, Rob, I think at the end of the day for PR, you need two ingredients. You need a story and you need a storyteller. And one of the things, why I’ve always been partner-focused, it wasn’t just because I liked the channel. It was self-interested as well, in that I found some of the best storytellers in the industry weren’t the vendor executives, they were the partner executives. So I’ve always been stunned that more partners don’t lean quite heavily into comms as a real big part of their new biz and their marketing mix. A lot of them are really well positioned to raise their awareness through communications. Robert Dutt: So tell me a bit about that. I’m curious what you’ve seen. What sets apart those partners who you’ve sat there and thought, “You know what, you could be doing my exact role here and telling this story.” What is it, and particularly what separates those who do it really well and those who just kind of either go through the motions or leave it on the table, as it were? Gareth Pettigrew: And let’s be clear, everyone isn’t a great storyteller. But what I’ve seen is that in the partner communities, we’re rife with the type of personalities that make for great storytellers. A lot of those people with entrepreneurial spirit who are very proactive sellers, they spend their day not talking to engineers and vendors and all of that stuff, but they spend their day talking to customers. So they know what’s top of mind for their customer. Often with vendor executives, that’s one of the biggest challenges. It’s pivoting from that internal orientation to an external orientation. And a lot of partners are already there. So I’ve really seen some come across consistently. I’ve seen partner executives be on the level with my top executives at the vendor, or even better. So they’re in a great place. Robert Dutt: So for the partner who’s hearing this and thinking, “Okay, I get it. That’s cool. I can tell my story and I understand the customer’s viewpoint, so I should be able to put it in their words and their thoughts. But I don’t have the budget and I definitely don’t have a comms person, nor is that on my roadmap of my next few hires.” I think a lot of people still picture PR as press releases and pitching journalists, and that feels like a lot of work. How would you position what communications actually looks like today for a company at that kind of 15-person size? Gareth Pettigrew: I think the biggest blocker to companies getting involved in PR is they’ve got a legacy idea of what PR is. PR equals press release. That’s 15, 20 years ago. The reality is, especially over the past year and now with AI, we’ve seen the media landscape change absolutely dramatically. The media business model has been disaggregated with Google and others blowing up the advertising business model. And we’ve seen a decrease in some ways in terms of the number of journalists that we have out there. But an increase in some other mediums – things such as podcasts, things such as Substack. We see much more new media, much more niche media. And that’s in the traditional, what we call the earned space. We’ve also seen the social media rise. We’ve seen the advent of owned media, be that executives taking a thought leadership stance on LinkedIn or X as it may be, or in terms of their newsrooms. A lot of vendors do this. They turn their newsrooms into actual content destinations to get their story out there. And finally, there’s a lot of paid options, right? Whether that’s traditional publications offering paid events, paid content, or paid influencers. If we think about political conventions or Apple events, it used to be media dominating the front row. Those are all influencers now. So with that in mind, with the landscape changing, that means there’s a flywheel of options to get your message out there. But that also changes your tactics. And I’d strongly recommend for any partner getting involved, don’t try to boil the ocean. Let’s really make sure you pick one thing, pick two things. Let’s do it well. And if it works for you, then you start to lean in and invest more. Then maybe you bring in the consultant. Maybe you think about hiring a multimedia kid right out of PR or journalism school. Maybe you look to get a freelance journalist to help you write some articles for your website. So there’s definitely a strategy you can follow as a big partner organization. We see Worldwide Technologies and others really investing aggressively in some of these things. But for smaller organizations as well, especially if you’re a strong storyteller. Start small, pick your battles. Robert Dutt: What do you find are some of the common, especially for that smaller partner, some of the common places to start? If you were sitting down with that 15-person MSP, no budget, no comms person, just saying, “All right, I want to give this a shot.” What are the first and second things to think about? Gareth Pettigrew: Let me give you a bit of a roadmap in terms of how I do it. The first thing I’d recommend is let’s think about your story. The single biggest mistake that most technology companies make is that they’re internally wired. “What do we want to talk about?” You’ve got to flip that orientation. So it’s, what are the industry conversations – maximum two conversations – that you can insert yourself into? I would spend your first week listening to the conversations out there. Be honest with yourself. How can we insert ourselves into this conversation? Be very specific in terms of what that conversation is that you want to insert yourself into. Are you a security partner? Is it about securing AI agents? It could be whatever niche you’re in. Be very prescriptive with what that conversation you’re going to insert yourself into. Second week, build out your story. Most companies don’t spend enough time on their story. One page, three to five messages. Build out your messages, build out your bullet points, your sound bites. That’s going to be your foundation. You don’t have to say the exact same thing every time, but you have to know what your general storyline is. It doesn’t mean you’re repetitive, but you do know where you’re going to play and what you’re going to say in general. The final part of that, week three, think about the influencers that you’re going to follow. Pick 10 influencers for that conversation. Who are the journalists? Who are the industry analysts? Who are the vendors in the industry that you admire the most, that have the best perspective? And then finally, let’s activate. We’re going to start on LinkedIn. The first thing you’re going to do is comment. Spend maybe a month not even posting, just commenting. Block 15 minutes, twice a week. Comment on others in a meaningful way. Think about your narrative, focus on your conversation, and then start getting out there with some of your own perspectives, your own posts. You’ll be able to find your niche. Just get started on LinkedIn. That’s the path I would take if I’m a partner and I just want to get my toe in and see how it’s going. Robert Dutt: That makes sense. And by meaningful, I presume you mean something that is not directly self-promotional when you’re commenting, but adding value into the conversation in a way that maps to those messages that you’ve laid out. Gareth Pettigrew: It’s externally wired. Don’t talk about your products. Don’t talk about any of those things. Talk about you as an industry expert. What’s your perspective on this protocol? What’s your perspective on a new product that one of your vendors is putting out there? What’s your perspective on a controversial topic that’s come up? Get your perspective in there. You are not selling. You’re thinking of yourself more as a consultant, not a salesperson. That’s an important flip that needs to take place. The difference between PR and marketing – PR is that thought leadership. It’s very much that top of funnel. You’re about raising awareness. You’re about getting yourself in the door. It’s not the middle or lower part of the funnel in which you’re actually actively selling to that prospect. It’s about raising awareness. Robert Dutt: On the marketing side, I think a lot of partners are used to the idea of leaning on, borrowing from, adopting from vendor resources, MDF-type stuff. Is there a similar motion that can be applied on the communication side, wherein I can take some stuff that my vendors are producing anyway and repurpose or reuse? Gareth Pettigrew: Absolutely. That’s where a lot of the partners may also find where those narratives are that may well fit. Some vendors do it better than others, let’s be honest. Some are very self-promotional. I think you want to stay away from those. But yes, follow those executives. Follow the social handles of your vendors. When you’re at the events, introduce yourself to the PR people. I’ve got to tell you, when I was at Cisco, when I was at Okta, I always had my handful of partners who I knew I could always go to if I needed them to talk to a journalist. One of them, and we’re talking Canadian here, Kent McDonald over at Longview Systems was always one of my go-tos. When I was at Cisco, I knew I could send Kent a text and Kent would always give a great quote. He’d always be responsive. He’d always be friendly. He’d always be positive. That’s one of the other things. Once you build up that thought leadership muscle, don’t be shy about introducing yourself to the PR person. Give them your card. When they call, just be responsive. Robert Dutt: And similarly, I guess there’s an opportunity to not necessarily cold-call a tech journalist such as myself, but think about the niches that your customers are in and reaching out to the journalists who are covering that, establishing yourself as someone that they can go to. Let me tell you, I’m always looking for that Kent McDonald or those other partners who are available, have a take, and can riff with you. It’s something that my peers are certainly looking for. Gareth Pettigrew: I completely agree. But the way to make sure that you’re not cold-calling that journalist is you’re very targeted. Remember when we said identify your conversation and then identify who’s really influential in that conversation? Figure out who those journalists are and comment regularly. And then once they start responding to you a little bit, after a while, maybe you DM them and say, “Hey, by the way, if you’re ever writing a story, I’m happy to chat with you.” I think that’s, as a DIY PR practitioner, how I would approach that. Robert Dutt: So as you start doing this, how do you know it’s working? What does success look like when you’re starting from zero and you don’t have the luxury of an agency sending you a monthly report on what you did, how it hit, where it appeared, those kinds of things? How do I measure what I’m doing? Because obviously that’s something that’s important to partners on anything they’re doing. Gareth Pettigrew: Well, Rob, let’s assume if we’re talking to that 15-person MSP who’s just getting started, primarily your impact is going to be on LinkedIn. And really, LinkedIn is an engagement platform. You want to go in and measure your engagement and see how that’s increasing on a monthly or quarterly basis. The one thing I will say, and I’ll pass on this fabulous little piece of advice – or this story – it starts to become self-evident as well, in that you can have those quantitative measures, but also qualitative. When I started working with Okta, the country manager was a guy who became a good friend of mine, Dan Kagan. I remember our first meeting, we sat down and said, “Okay Dan, one of the things we regularly need you to do is we need you to be engaged on LinkedIn. We’re going to need you to post once a week or once every couple of weeks, and we’re going to have to have you go in and comment.” He said, “Guys, listen, I love this idea, but I’m not going to have time to do it. I’m working 50 hours a week. I’ve got a young family. I can’t make this happen.” After two months, he’s pinging us once a week if we haven’t got anything out. And the reason for that is he’s getting inbound recognition. He’s getting people pinging him saying, “Hey, could you speak at this conference?” “Hey, I saw what you said.” When you talk to CTV News, when you post it on LinkedIn, it becomes somewhat self-fulfilling in that it really is a strong funnel to help build your awareness. So that’s one of the things I’ve seen. There’s the quantitative and the qualitative, but it is important to measure your rhythm. Robert Dutt: We’ve talked about what to do as easy first steps. I’m curious, as you’ve been through this exercise or seen others go through this exercise, what’s a common mistake that organizations, particularly smaller organizations, make when they start to pay attention to comms? Maybe a well-intentioned first step that backfires or ends up being a waste of time? Gareth Pettigrew: Rob, I think the couple of mistakes that I see companies make in this – and by the way, this isn’t just on the partner side, this is all across. Number one is they view PR as a marketing tactic. And ultimately, PR and marketing – there’s a big gray area in between, increasingly right now – but they do have different centers of gravity. Marketing, for the most part, is about demand generation. And PR, its center of gravity is about awareness, building awareness and managing reputation. So while there is an overlap, they’re not the same things. And when you look to apply a marketing lens to a PR strategy, that results in you being typically very internally oriented. “We have a new product, we’ve got to launch a product.” Well, the media landscape has changed. There aren’t many, if any, journalists, certainly not in Canada, that really write on product anymore. So that’s part of the challenge, when you view through a marketing lens. The second one that’s related is executive skin in the game. If you’re going to do this, the executives need to get involved. It’s not something you punt over to your marketing team. Marketing should be an incredibly close partner of comms, but the executives need to have skin in the game as well. Executives are going to be the ones that are out there, the thought leaders. If you get to the point of having spokespeople, they’re going to be the spokespeople. So marketing is a partner, but they can’t be the single driver. And we talked about internal versus external orientation. Being externally wired is absolutely essential, both in terms of your story but also your strategy. Those, Rob, would be the biggest hurdles that I see. Robert Dutt: This is a topic that we could probably go off in many different directions for hours, but I’m respectful of people’s time who listen to this podcast. So let me end it with this. We’ve covered the basics of it, the “what to do” as those first steps, and given some good actionable advice, I think. If we were to keep going and do this on a regular drumbeat and discuss aspects of communications, what are the threads that you think matter most for this audience? Where would you go next in terms of topics? There are so many different things I think we could pull on, but I’m curious what you see as the next steps, or maybe step two for a partner organization. Gareth Pettigrew: In all honesty, if we were to think about future podcasts here, Rob, I think about, let’s dig a little deeper in terms of how you actually architect that externally wired narrative. How do you identify that conversation? Be a little bit more prescriptive. What does a messaging house look like from a PR standpoint? How do media messages differ from marketing messages? That would certainly be one. For me, I’m a storyteller at heart. It should start with the story. But then I think digging a little bit deeper into, “What are some best practices in terms of building up your thought leadership on LinkedIn? How can you, as an executive, up your game? What are the pragmatic steps? What are five things you can do to become a better LinkedIn thought leader?” I think, Rob, those are a couple that I’d start with, but then I’d love to hear from the audience, from some partners out there. What are those challenges that they would love some help solving? Robert Dutt: Brilliant. And that’s not even getting into potentially crisis communications, internal communications, any number of different aspects of this dialogue. I think we’ve set the stage nicely and I thank you very much for taking the time, Gareth. I know you’re setting up your own shop and just getting started with Pettigrew Communications. Do you want to share a little bit about what you’re doing and what the goal is there? Gareth Pettigrew: Absolutely. So Rob, I’m a Canadian boy. Raised in Toronto and I live on Vancouver Island. I’ve spent the last 20 years inside big tech, working with Cisco, working with Okta, and really I’m looking to bring some of that expertise to smaller companies or to tech communications firms. So it’s time for a new chapter, Rob. I’m very lucky. I found a profession I absolutely love, but I needed a little bit of a different rhythm. We’ve heard from Gartner that with the focus on AI putting a bit of a tailwind towards PR, the anticipation is that over the next year, PR budgets are going to double. So hopefully it’s a good time to get into this. And I’m really excited to work with a lot of different companies and help them fix some of the things that we talked about here. I’m very passionate about it, excited to get started, and it should be fun. Robert Dutt: Brilliant. And anytime you’re entering into a market that’s doubling in the course of a year, that’s probably a good sign. Gareth, I appreciate you taking the time. Let’s chat again soon. Gareth Pettigrew: Thanks, Rob. Take care. Robert Dutt: There you have it, Gareth Pettigrew from Pettigrew Communications. I’d like to thank Gareth for his time, and honestly, for making the case I’ve been trying to make to this audience for years, better than I ever could. The idea that earned media is now one of the primary ways that AI and large language models surface information about your company – and that if you’re not showing up in that landscape, you’re increasingly invisible – I think that reframes this whole topic from “nice to have” to “you’re leaving real business on the table.” And Gareth’s three-week roadmap for getting started – listen, build your story, find your influencers, then show up on LinkedIn – is about as actionable as it gets. No budget required, no agency required, just intentionality. We’re going to keep going with this. Gareth and I are planning deeper dives on specific topics – messaging, LinkedIn best practices, crisis comms, and more – and we’d love to hear from you on what communications challenges you’re facing in your business. Drop me a line, I’m easy to find. Thanks as always for listening. If you’re enjoying In The Channel, you can find us on Apple Podcasts, Spotify, YouTube, and most podcast directories. A rating or a review goes a long way if you have a minute. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

PR is one of those growth tools founders say they want, but often avoid because it feels expensive, inaccessible, or reserved for people who are already well known.In this episode of Uncomplicate It, I sit down with KJ Blattenbauer, powerhouse publicist, brand strategist, and author of How to Be a Media Darling, to talk about what visibility actually looks like when it is built to move a business forward.KJ shares why so many founders misunderstand PR from the start, how waiting to “be bigger” keeps great businesses invisible, and why the strongest media opportunities are often much more practical and attainable than people think. Her approach challenges the old PR playbook and replaces it with something far more useful: clarity, consistency, and strategy.Her message is simple and powerful: visibility should serve the business, not the ego.We talk about why founders waste too much time chasing vanity metrics, how to know if you are actually press-ready, and why the best PR starts with understanding exactly who you serve, what you stand for, and where your audience already is.We cover: Why PR is not just for big brands, celebrities, or companies with huge budgets The biggest visibility mistakes founders make before they ever pitch Why consistent messaging across every platform is the foundation of good PR The difference between visibility that builds business and visibility that only feeds ego Why niche podcasts, local media, and relevant outlets can outperform major brand-name features How founders can become more pitch-ready without hiring a full agency Why social media is useful, but not always the strongest driver of growth How to think about PR strategy, audience targeting, and media outreach in a more practical way KJ's perspective on DIY PR, hiring support, and where AI fits into the processTakeaways: PR becomes powerful when it is rooted in clarity, consistency, and purpose Founders do not need to wait until they are bigger, richer, or more established to start building visibility The best media opportunities are the ones that reach the right people, not just the biggest audience Visibility that converts is based on relevance, not vanity Strong messaging across your website, social platforms, and brand presence is non-negotiable Silence does not grow a business when your product, service, or message is ready to be seen Publicity works best when it comes from a place of service, not self-importanceConnect with KJ: Website — www.hearsaypr.com LinkedIn — www.linkedin.com/in/kjblattenbauer Book — Pitchworthy - https://a.co/d/093iepMeFollow Us:

Mickie Kennedy is an entrepreneur, writer, poet, and CEO of eReleases. Mickie helps small businesses, startups, and authors gain credibility and authority through public relations. Along the way we discuss compelling stories (5:30), media blind spots (8:30), press release success (12:00), PR in the AI era (26:45), visibility and trust (28:45), unique voices (30:15), and DIY PR (31:30). Step into the National Newswire Spotlight @ eReleases.com This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.

Pitch Worthy: Leveraging PR Without Breaking the Bank is covered in this podcast, along with the following subjects:Sustainable Visibility for Small Business LeadersThe Leadership Mindset Behind Being SeenWhat Actually Makes Someone “Newsworthy” Today Building a Reputation That Drives RevenueThe Hidden PR Opportunities Every Founder Overlooks***************************************Join us for a special episode, “Pitch Worthy: Leveraging PR Without Breaking the Bank,” featuring PR expert and author KJ Blattenbauer. Discover simple, effective public relations strategies to elevate your small business, no big budgets required. KJ will share her proven tips for gaining visibility, telling your story, and promoting your venture with confidence. Perfect for entrepreneurs and small business owners eager to harness the power of PR without costly agency fees.KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she's the go-to pro when you're ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She's also the author of the DIY PR book, How to Be a Media Darling, and the forthcoming Pitchworthy (January 2026), a modern guide to building lasting visibility and authority.

In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility.KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.If you're an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen Timestamps:(00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.Resources:Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebieBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clientsEp 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-communityConnect with KJ Blattenbauer:Learn more about KJ: https://www.hearsaypr.com/Instagram (Hearsay PR): https://www.instagram.com/hearsayprInstagram (KJ): https://www.instagram.com/kjblattenbauerFacebook: https://www.facebook.com/kjblattenbauerLinkedIn: https://www.linkedin.com/in/kjblattenbauer/About KJ Blattenbauer:KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she's the go-to pro when you're ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She's also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.

Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork.Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while Bridget brings the storytelling expertise of a former book publisher and speaker, helping founders craft narratives that consistently land in USA Today, Time Magazine, Yahoo, Fortune, mindbodygreen, and leading podcasts.We dive into:• The gap between DIY PR and traditional agencies• What founders truly need to secure meaningful media• How to build story angles that attract journalists• What Visibility on Purpose teaches that most PR pros don't• Real examples of brand features and how they happenedThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now.  What I love about Brett is that he sits at this fascinating intersection between expert sourcing, media opportunities, and the evolving world of AI visibility. He's seen every mistake people make when pitching themselves. He knows what actually helps a journalist say yes. And he's got a front-row seat to how brands are trying to show up inside large language models and what actually moves the needle. In our conversation, we explore: How to use HARO and Featured to land expert commentary pieces The anatomy of a pitch that cuts through (including Brett's very cheesy but genuinely helpful HARO acronym) Why journalists can immediately spot AI-generated pitches What citations really mean for visibility inside LLMs The emerging tension between the media industry and AI — and how founders can navigate it If you're a founder trying to build thought leadership, a not-for-profit leader trying to get your message out, or a publicist wanting to stay ahead of the curve, you will absolutely take away something practical from this chat. So grab a cuppa, or pop your headphones in while you take the dog for a lap around the block, and let's dive into this conversation with Brett Farmiloe. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/  Find Brett Farmiloe online   https://www.helpareporter.com/  https://www.instagram.com/helpareporter/  https://www.linkedin.com/in/brettfarmiloe/

In this episode of the Goal Crazy Podcast, host Jason VanDevere interviews Melinda Jackson, a seasoned public relations expert and entrepreneur. They discuss the fundamentals of public relations, the journey of starting a PR agency, and the importance of visibility and credibility for businesses. Melinda shares insights on effective PR strategies, the challenges of media outreach, and the value of building relationships with influencers and journalists. The conversation also covers the role of affiliate marketing, the nuances of paid speaking engagements, and the decision-making process for entrepreneurs considering DIY PR versus hiring a professional.Listeners will gain valuable advice on how to approach PR, whether they're looking to hire a professional or tackle it themselves. Melinda discusses the significance of starting small, leveraging local media, and the power of influencer marketing. She also touches on the evolving landscape of journalism and the role of affiliate programs in today's media environment. With practical tips and personal anecdotes, this episode is a must-listen for anyone interested in enhancing their brand's visibility and credibility through effective public relations strategies.Enjoy The Show! 

Cristina Ashbaugh, co-founder of Yardsale, shares how they reinvented the ski pole by adding magnets and modular design—starting with taped-together prototypes in her San Francisco apartment. With no industry experience, she and co-founder Kelly McGee launched their business unconventionally: through NYC subway ads, cold-calling ski shops as a "student researcher," and a rehearsed Shark Tank pitch that secured an investment from Kendra Scott. Cristina discusses tactical strategies, including DIY PR that landed Fast Company coverage, managing wholesale complexity with customizable products, why they're running their own fulfillment instead of using a 3PL, and expanding beyond ski poles into bags and technical apparel for the "90% of skiers."Learn more about KORE OutdoorsLinksYardsale websiteYardsale's Substack (Behind the scenes of building the brand)See their NYC subway ads & truck adsWatch their Shark Tank episodeSouth Park documentary about their creative process: 6 Days to AirConnect with Cristina on LinkedInConnect with Christian on LinkedIn

In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports media and branded content at Cricket Australia, plus years of freelancing and yoga teaching on the side, she brings both grit and creativity to a rapidly growing platform that now spans three weekly shows. We dive into the reality of producing high-calibre, independent content while raising kids, setting boundaries in business partnerships, and why personalisation matters more than ever when pitching to Ready or Not. On Hack Your Own PR, we unpack the art and science of media relations, publicity, and storytelling so you can DIY PR, amplify your voice, and share your message. In this episode, Lucinda breaks down: Her journey from journalism student to Cricket Australia, then into podcasting during parental leave How Ready or Not evolved from an interview series into three shows a week (Ready or Not, Witching Hour, and Ask Ready or Not) What it takes to run a podcast brand at professional standard while balancing freelancing and parenting How she and co-host Loz divide roles, manage workflows, and set boundaries (including "no WhatsApp on Wednesdays") The importance of diversity in guest selection and why she actively seeks different motherhood and career stories What makes for a great pitch, and the red flags that guarantee a "no" Key Takeaways: A strong pitch balances both story and audience: either a killer narrative or an engaged following (ideally both). Tailoring matters — if you've never listened to Ready or Not and send a generic pitch, you won't get far. Guests who amplify their own episode can drive as many downloads as "big name" talent. Honesty and openness make for the most compelling conversations — you don't need to have lived through tragedy to tell a meaningful story. Boundaries protect creativity and longevity: clear roles, set days for work, and rules about when not to message are part of their survival strategy. What to Avoid: Spray-and-pray press releases with no reference to Ready or Not's themes or audience. Long, attached PDFs — put the essentials in the email body. Overlapping pitches during book tours without disclosing where else the guest is appearing. Ignoring the importance of story amplification post-release. This episode is a candid masterclass in independent podcasting, building a brand with integrity, and pitching to a show that's fiercely loved by mums navigating the messy middle of ambition and motherhood. This episode is a masterclass in live TV pitching, producer relationships, and how to turn a great story into a compelling segment on Australia's breakfast screens. Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/ Find Lucinda McKimm online: https://www.instagram.com/lucindamckimm_ https://www.instagram.com/readyornot.pod

What if your podcast could become your best marketing strategy — and your movement?

Tired of boring PDFs and freebies that no one downloads?

Struggling to explain why you started your business or what makes it different?In this video, I'll walk you through a simple framework for telling your business story — whether you're a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities.

Want to get your business featured in the media—but don't have the budget for a publicist?This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets.Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way.

Dmitri Vietze is the founder and CEO of Rock Paper Scissors, a leading PR and marketing agency that helps music tech innovators tell compelling stories. Since launching the agency in 1999, Dmitri has remained at the forefront of music technology and innovation, also founding StoryAmp, a DIY PR platform. He hosts the Music Tectonics Podcast, curates the Rock Paper Scanner newsletter, and organizes the annual Music Tectonics Conference. A respected speaker and community builder, Dmitri is a trusted voice in the evolving intersection of music, media, and technology.In this episode, Dmitri Vietze shares how artists can navigate the evolving music industry by leveraging technology, storytelling, and strategic PR to build sustainable careers. Key Takeaways:Why defining your music as a hobby or a career is a crucial first step for long-term success.How innovative tools like Moises and BandLab are transforming music creation and monetization.The role of PR, networking, and the Music Tectonics Conference in building industry connections and career momentum.---→ Learn more about Dmitri and his work at MusicTectonics.comBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast

In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment wrangling and live control room chaos, Cosi brings an infectious energy and razor-sharp editorial instinct to one of Australia's longest-running lifestyle programs. We talk about what really goes on behind the scenes of a two-and-a-half-hour daily live show, how she maps out a week of segments across celebrity, consumer, health, real-life stories and news — and what makes a pitch cut through when her inbox is bursting and her phone is off limits from 9am to 11:30am. On Hack Your Own PR, we explore the art and science of media relations, publicity, and storytelling to help you DIY PR, amplify your voice, and share your message. In this episode, Cosi breaks down: How she got her start as an intern on Today Extra and worked her way up to the EP's chair What makes Today Extra so dynamic, unpredictable, and welcoming of fresh story ideas Why her ideal guest is “ready to chat and not afraid to take a stand” How she balances the daily show format with bigger-picture programming and panel casting The visual expectations of TV: from B-roll and photos to on-screen charisma and timing Key Takeaways: Cosi wants to see the full package in your pitch: clear hook, guest bio, HD photos, video or sizzle reel, and visual assets like B-roll. Morning TV is fast-paced and visual — if there's no supporting imagery or talent can't deliver concise answers, it's a tough sell. Know the show before you pitch. Calling at 9:30am when they're live on-air? That's an instant red flag. Today Extra is always looking for new experts and storytellers — but they must be confident, succinct, and ready to contribute to a flowing conversation. There's no one formula — but the best pitches are clear, respectful of time, and deeply tailored to the show. What to Avoid: Copy-paste press releases without context. Cosi needs to know why the story matters now, and why it's right for her show. Forgetting it's TV: a talking head without visuals won't cut it. Sending incomplete pitches with no talent photo, bio, or media experience. Getting her name wrong (spoiler: it's Cosi, not Tony). This episode is a masterclass in live TV pitching, producer relationships, and how to turn a great story into a compelling segment on Australia's breakfast screens. Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/  Find Cosi Toni online: https://www.instagram.com/cosimatoni/ https://www.linkedin.com/in/cosima-toni/

In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and Australia, Sudeshna brings a global sensibility to local storytelling — and a deep appreciation for the way food connects us across cultures. At SBS Food, Sudeshna leads the online and social ecosystem, where recipes, editorial, and digital content come together to celebrate Australia's rich multicultural identity. From commissioning features and developing social video, to championing lesser-known culinary voices, Sudeshna is driven by a simple but powerful question: what value does this story bring to our audience? On Hack Your Own PR, we explore the art and science of media relations, publicity, and storytelling to help you DIY PR, amplify your voice, and share your message. In this episode, Sudeshna shares: Her global media career and how she found her sweet spot in food and travel How SBS Food plans content — and why video and cross-platform thinking are central Why authenticity and cultural nuance matter more than polish What kind of stories and pitches actually cut through (and what gets instantly skipped) Why timing and flexibility are critical in earned media — especially in food Key Takeaways: SBS Food prioritises evergreen, values-led storytelling. They're not looking for the latest trend or product drop — they're looking for lasting cultural conversations through food. Sudeshna is driven by value: “If we're asking for someone's attention, we need to give them a really good reason.” When pitching, lead with a clear hook and highlight access and assets — but keep it real. Don't pitch your campaign; pitch your story. SBS Food actively seeks stories that are under-represented, community-led, and outside the mainstream PR cycle. Social-first content is growing — and Sudeshna is open to co-developing briefs for digital video. If you can provide thoughtful B-roll or edited content to spec, it's a win. What to Avoid: Generic campaign pitches with no clear why Stories without an audience benefit — SBS Food's readers are passionate, curious home cooks Assuming your moment is everyone's moment — relevance matters more than urgency Over-polished, overly media-trained talent — especially for video interviews This conversation is a rich insight into values-aligned, culturally grounded food journalism — and a practical roadmap for how to pitch stories that matter in a busy media landscape. Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Sudeshna Ghosh online: https://www.linkedin.com/in/ghoshsudeshna/ 

In this episode, I'm joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads, a weekly parenting podcast hosted by Matty J and Ash that's reshaping the way men talk about fatherhood. After producing business deep-dives for Mark Bouris, Jess pivoted to the parenting aisle — bringing her systems brain, strategic storytelling and creative intuition to a show that's part chaos, part catharsis, and entirely relatable. With a growing audience of mostly 29–35 year old women (and their partners), Two Doting Dads offers the kind of parenting convos you'd usually only hear on the daycare run or at 2am with your sleep-deprived bestie. Jess shares how she's helped build the show from a funny side hustle into a fully-fledged universe, and what it really takes to pitch and land a meaningful guest spot on a conversational, story-led podcast. On Hack Your Own PR, we always explore the art and science of media relations, publicity, and storytelling to help you DIY PR, amplify your voice, and share your message. In this episode, Jess provides a producer's lens on: Transitioning from straight-laced business pods to fart jokes and fatherhood Building a podcast universe — and why clarity on your “why” is essential Managing talent, guiding ADHD minds, and bringing structure to spontaneous comedy Her unique pitch criteria: from guest chemistry to narrative payoff What she really looks for in a compelling, guest-led episode Key Takeaways: Podcast producers aren't gatekeepers — they're collaborators. Your job is to make their job easier. Understand the why of the show before you pitch. Jess wants guests who fit the mission — not just the category. She has to pitch guests to the hosts — so give her strong, story-led reasons they'll say yes. Presence matters more than profile. Can you speak for 45 minutes? Can you riff? That counts more than follower count. Ask the producer which 3 episodes best represent the tone of the show. Use that to prepare and pitch. What to Avoid: Generic “I've got a great guest” emails. Jess needs to know: what's the story, what makes it different, and why it's perfect for this show. Underestimating the nuance of talent dynamics. Matty J and Ash have different filters — and Jess has to balance both. Coming in too polished or too serious. Two Doting Dads is built on honesty, imperfection and silliness — guests need to match that energy. This episode is full of insider insight on the evolving podcast landscape — and a must-listen for anyone keen to pitch story-led shows in 2025 and beyond.   Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/ Find Jess Smalley online: https://www.instagram.com/jess.smalley/ https://www.linkedin.com/in/jessica-smalley/ https://www.instagram.com/twodotingdads/

Hi This is Brad Weisman - Click Here to Send Me a Text MessageSamantha Gold shares the extraordinary story of Motette, her bamboo pajama brand that's exploded in popularity just two months after launch. She reveals how she's leveraged a community of 2,000 moms to co-create products while implementing a DIY PR strategy that's landed major media features.• Using bamboo fabric for pajamas because it's sustainable and great for sensitive skin• Creating tag-free labels that are heat-pressed to accommodate children with sensory issues• Building an "inner mom circle" of 2,000 mothers who provide real-time feedback on products• Implementing a DIY PR strategy that involves pitching 50-100 media contacts daily• Growing without outside funding to maintain complete creative control• Expanding into wholesale with six boutique partnerships secured in just one week• Planning celebrity/influencer collaborations and expanding size ranges• Using ChatGPT to name the brand after trademark issues with her first choice• Moving to Australia with her family which created the opportunity to start her own business• Her background in tech sales providing the skills needed for entrepreneurial successIf you're interested in joining Samantha's inner mom circle, send a DM to @ShopMotette on Instagram. Entrepreneurs interested in one-on-one consulting can reach Samantha at @TheSamanthaGold.#shopmotette #samanthagold #bradweisman #tbws #bamboopajamas  ---Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!

In this episode, I'm joined by Gloria Chou, PR expert and founder of Gloria Chou PR, to break down how Etsy sellers can get massive media coverage—without paying for agencies or ads. Gloria shares how she went from being a U.S. diplomat with zero media contacts to landing press features through her signature CPR pitching method.We dive into practical strategies for getting featured in gift guides, pitching journalists effectively, and using tools like AI and Substack to make DIY PR simple and repeatable. If you're ready to grow your Etsy visibility and credibility, this episode is packed with gold.Be sure to watch Gloria's free masterclass for Etsy sellers and creatives: 

Want to land free publicity for your small business?

In this episode of Hack Your Own PR, we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life's final chapters with grace, humanity, and proactive planning. Over the past year, Melissa's voice has been everywhere, from AFR, The Australian and ABC to SmartCompany, Mamamia, and Women's Agenda. Her work is not just about practical end-of-life planning but about igniting broader social conversations on ageing, living well, and preparing for what lies ahead. Melissa shares how learning to DIY her PR, including her experience with Authority Brand and Meet The Media, and working with Hack Your Own PR host Odette Barry as a mentor, has amplified her message and driven real impact. We dive into the strategies behind her media wins, her approach to thought leadership, and why being proactive—whether for your media presence or your life—is a game-changer. In this episode, Melissa shares: The importance of proactive planning: Whether it's for end-of-life care or PR strategy, preparing early can prevent stress and ensure clarity. How to DIY your PR effectively: Melissa explains why founders and social change leaders should learn the PR ropes themselves before outsourcing. Why testing and iterating is critical: She reveals how experimenting with messaging and being open to feedback helped her find a narrative that resonated widely. Key Lessons: Plan ahead: Like preparing a birth plan, planning for life's final chapters or your PR strategy can make all the difference. Stay authentic in PR: Don't fully outsource your voice. Keeping close to your messaging ensures it remains true to your mission. Embrace feedback: Testing your messaging and refining it based on responses can lead to stronger, more effective communication. Melissa Reader suggests avoiding: Vanity metrics in PR: Instead of chasing meaningless numbers, focus on measurable, tangible results. Avoidant language around death: Using direct and honest language helps normalise important conversations. Over-extending yourself as a change maker: Self-care and setting boundaries are essential to avoid burnout. With her thoughtful approach to both social change and PR, Melissa Reader offers invaluable insights for changemakers, social entrepreneurs, and anyone looking to build a meaningful media presence. Watch the Big Ideas Masterclass https://diyprhub.mykajabi.com/Big-Ideas-Masterclass  Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Melissa Reader online: https://www.linkedin.com/in/melissa-reader/ https://www.meetviolet.ai/

Are press releases still worth it for small businesses and personal brands?

Do you want to know the difference between marketing and PR? Marketing is when you say something nice about yourself; PR is when other people say nice things about you. Jenna Guarneri is the founder of JMG Public Relations and author of the bestseller "You Need PR." In this episode, she shares DIY PR tactics that help founders establish themselves as experts, attract customers, and raise their profile with investors — without spending a fortune on an agency. If you've ever wondered why reporters never get back to you, we cover that, too. Key takeaways from this episode: ✅ Why PR comes before PMF in the startup playbook ✅ The biggest PR misconceptions founders have (and how to avoid them) ✅ How to craft a media pitch that actually gets responses ✅ DIY PR strategies for building credibility before you hire a firm ✅ The right way to engage with journalists without being ignored ✅ How PR can help secure funding and drive startup growth If you're trying to take control of your PR strategy and attract positive attention, listen in. RUNTIME 31:28 EPISODE BREAKDOWN (1:52) How Jenna sets client expectations on what PR can and cannot accomplish. (5:14) Key signals that indicate an early-stage startup is ready to hire outside PR. (6:41) “The founders usually are amenable to PR and doing media interviews. It kind of comes with the territory of being a founder.” (7:59) How to get started with DIY PR by sharing thought leadership that creates value. (11:35) “PR should be done at the very beginning, right from the very start.” (12:20) The right way for stealth startups to approach PR. (13:02) The top reasons why reporters ignore pitches — and how to avoid them. (15:21) Crafting a news hook that genuinely engages journalists. (17:33) How your world changes when PR starts working. (18:50) “Effective public relations will drive the business in a number of ways.” (20:50) How to interview and vet a PR firm before making a commitment. (22:46) PR is a long game: “We can't work miracles in three months.” (25:22) Why using ChatGPT to pitch reporters is a terrible idea. (27:42) “Content creation does take a lot of time, a lot of energy, but it goes a long way really quickly for brand awareness.” (30:14) The one question Jenna would have to ask before hiring a PR firm. LINKS Jenna Guarneri JMG Public Relations You Need PR SUBSCRIBE

In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer of It's A Lot with Abbie Chatfield, Lem has been instrumental in transforming the podcast from a casual, couch-recorded project to a top-ranking hit in its sixth season. With a core audience of women aged 19–35 and strong ties to the LGBTQ+ community, the podcast covers everything from reality TV to politics and current affairs. Lem shares how she strikes the perfect balance between supporting Abbie's unfiltered “stream of consciousness” style and introducing strategic structure to enhance the listener experience. Beyond her work on It's A Lot, Lem is breaking new ground with her venture, Bedou, a business bridging the gap between brands and digital creators, and curating a roster of high-profile influencer talent. On Hack Your Own PR, we always explore the art and science of media relations, publicity, and storytelling to help you to DIY PR, amplify your voice and share your message. In this episode, Lem provides an insider's perspective on: The challenges and opportunities of producing a top-tier podcast. Practical tips on how to craft a killer pitch and build strong relationships with media teams. Her vision for the future of brand partnerships in the creator economy. Key Takeaways: Know your audience and personalise your pitch. Tailored, thoughtful pitches that align with a show's tone and audience are far more effective than generic ones. Build relationships with producers, not just talent. Behind-the-scenes teams often hold the key to successful collaborations. Persistence pays off. Lem reminds us that it's often the second or third follow-up that gets a response, so don't give up after the first attempt. What to Avoid: Generic copy + paste pitches. Personalisation is key, and impersonal pitches rarely work. Surface-level or clichéd content. Pitches around generic themes like “empowerment” can fall flat unless deeply aligned with the show's tone and values. Underestimating corporate processes. Creative ideas often need multiple layers of approval in corporate media, so set realistic expectations. Unclear communication or surprises. Unexpected changes, especially around compensation, can jeopardise relationships. This episode is packed with actionable insights and behind-the-scenes wisdom for anyone in PR, media, or the creator economy. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Lem online https://www.linkedin.com/in/lamazakharia/  https://www.instagram.com/lemzakharia/ https://bedou.com.au/

Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle. In this episode, Justine shares her insider knowledge on: The evolving media landscape and the role of magazine covers in driving meaningful conversations. How to pitch successfully to  InStyle  and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that resonates. The challenges of covering social issues while maintaining editorial integrity in a fast-changing industry. Whether you're a publicist, small business owner jumping into a little DIY PR, or someone eager to elevate your personal brand, this conversation is packed with actionable advice. Key Takeaways: Relationships are key.  Personal connections and tailored story ideas are far more effective than generic press releases. Affiliate partnerships matter.  Many publications now favour pitches that include an affiliate component. Originality wins.  High-quality, fresh content that aligns with a publication's mission is essential to stand out. What to Avoid: Generic, impersonal press releases—they're unlikely to get noticed. Overlooking affiliate partnerships when pitching products. Submitting repetitive or unoriginal content—fresh insights are a must. If you're ready to learn how to pitch like a pro and get published in top-tier publications, tune in to this episode with the incredible Justine Cullen.   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Justine online:   https://www.instagram.com/justine_cullen/ https://www.linkedin.com/in/justine-cullen-8444932b/ 

LEARN HOW TO DO YOUR OWN PR FOR YOUR FILMIn this special class edition of The Working Director, in association with Blackmagic Collective and sponsored by Blackmagic Design, Amanda Samoyloff, Founder and Principal of Samoyloff PR (SPR), a Los Angeles-based, full-service public relations and branding agency that champions the personal and professional reputations of diverse clients, will help filmmakers understand when and how to get their films out to the masses through PR.(Episode 63)Hosted by Director/Producer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jenn Page.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you want to be notified when the next accelerator goes live and other fun events fill out the form on our website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TheWorkingDirector.Pro.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can also go there to join our private FB group for directors so you can attend these live conversations and get your questions answered; as well as, to learn about The Working Director course that helps emerging filmmakers become working directors faster.

Send us a textIn this episode, Kay Suthar welcomes PR expert Jenna Farmer, who shares her journey from teaching in China to becoming a sought-after PR consultant for business owners. Jenna's story highlights how a personal health diagnosis led her to blog writing, which ultimately pivoted her into PR. She provides actionable advice on pitching to journalists, understanding the PR process, and building visibility for your brand. Jenna also addresses the challenges of balancing PR work with her personal life and managing her chronic illness, offering listeners a wealth of insights into resilience, resourcefulness, and persistence.What to Expect in This Episode:(00:00) – Introduction to Jenna Farmer and her PR expertise.(06:30) – Jenna's journey: From teaching in China to PR through blogging.(12:50) – Balancing life with a chronic illness and career pivots.(20:15) – The role of persistence in PR success.(27:10) – Common PR mistakes and how to avoid them.(32:45) – Effective pitching: Tips to get noticed by journalists.(39:20) – Finding opportunities: Building momentum through small wins.(45:00) – Free PR resources and connecting with Jenna.About Jenna FarmerJenna Farmer is a PR consultant and former journalist with a unique background that blends teaching, blogging, and media expertise. After being diagnosed with Crohn's disease while teaching in China, Jenna began blogging about her experiences, which garnered significant media attention. This unexpected visibility led her to a full-time career in PR, where she now helps business owners build their brand presence in major publications. Jenna is also the host of the “PR in Your Pocket” podcast and runs a membership program to empower small business owners with DIY PR strategies.Connect with Jenna FarmerWebsite: https://prinyourpocket.com/Instagram: https://www.instagram.com/jennafarmerprFacebook Group: https://www.facebook.com/groups/mediagroupjennafarmerPodcast: https://open.spotify.com/show/prinyourpocketConnect with Kay SutharWebsite: https://makeyourmarkagency.com/Podcast: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar, the Host:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/This episode offers a wealth of knowledge for anyone interested in PR or looking to grow their business visibility. Tune in to learn actionable strategies and be inspired by Jenna's incredible journey!

 Unlock the secrets of masterful storytelling in business with our guest, Mickie Kennedy, the visionary founder of eReleases. Discover how Mickie transformed his approach to press releases by embracing compelling narratives that not only captured media attention but also fueled business growth. This episode is a treasure trove for entrepreneurs, especially those in tech, as Mickie shares invaluable lessons on crafting strong, humanizing elevator pitches that captivate both media and potential employees. Get ready for insights into overcoming storytelling challenges and leveraging personal stories for impactful communication. But that's not all—explore the strategic power of PR for startups and learn why timing is everything. Find out how to build trust and credibility before jumping into paid advertising, and why choosing the right industry-specific PR firm can make all the difference. Mickey also uncovers the art of DIY PR efforts, including using AI to draft press releases that stand out. Plus, get inspired by a creative case study of a local auto repair shop that harnessed the power of surveys for media buzz and SEO success. Packed with strategies and success stories, this episode is your guide to using storytelling and PR as engines for sustainable business growth. 

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Hey, lovely people!

Watch Gloria's free PR Secrets Masterclass: https://www.gloriachoupr.com/masterclassGrab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp

Send me a text!Welcome back Community listeners!In this episode, Kristina sits down with PR expert Lisa Simone Richards to explore the vital role of PR and visibility for entrepreneurs. Lisa emphasizes the importance of balancing both content creation and visibility to nurture existing audiences and attract new ones. Lisa also addresses overcoming imposter syndrome, encouraging entrepreneurs to recognize their expertise and achievements.Lisa offers a fresh perspective on PR, urging listeners to consider strategies beyond traditional media relations, such as newsletters and cross-promotional collaborations. She highlights that while DIY PR can be effective in the early stages, hiring a professional becomes crucial as your business grows. Tune in to discover how PR can transform your business, gain practical tips from Lisa, and learn about the resources available to support your entrepreneurial journey. This episode is a must-listen!Links For You:Follow Lisa on Instagram Apply For A PR Scholarship at The Visibility CoFollow Kristina on InstagramFollow The Social Snippet on InstagramJoin The Social Business ClubFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we have a special guest joining us—Monica Spoelstra, a PR expert and holistic health coach. In this episode, we're taking a look at how business owners can learn to be their own PR agency and take charge of their media presence.Monica and I talk about the key differences between marketing and PR, explore earned vs. paid media, and highlight some common mistakes businesses make when it comes to public relations. One of the biggest takeaways? Building relationships with journalists and media outlets takes time, but it's worth the effort when you do it consistently.Monica will also be leading an interactive workshop at my upcoming CEO Summit, where she'll teach her 3-part storytelling framework for crafting effective PR pitches that grab attention and get results.Here are some of the key discussion points we covered:Understanding your key messages and ideal clients is crucial for a successful PR strategy.Tips on finding and building relationships with journalists and media outlets that matter to your business.How to become a consistent and reliable source for media professionals.Strategies to make your PR pitches stand out and leave a lasting impression.Monica's holistic health coaching approach and her passion for helping women navigate life transitions and feel empowered as they age.Ready to dive deeper? Join us at the CEO Summit in November, where Monica will be hosting a workshop on her 3-part storytelling framework for PR success. You can learn more and register at ChristaGurka.com/CEOSummit.Follow Monica's new Instagram account (@itsmonicaspoelstra) and visit her website monicaspoelstra.com to learn more about her holistic health coaching services.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with anyone who could benefit from these PR tips. Until next time, keep empowering yourself and your business!About MonicaMonica Spoelstra is a communications strategist and writer with extensive experience across diverse industries, including professional sports, athletic footwear/apparel, tech, telecommunications, hospitality, travel and tourism, and wellness. Beyond her communications work, Monica is also a certified life coach and holistic wellness advocate, specializing in guiding women through significant life changes such as midlife/menopause, career shifts, divorce and other transitions. Monica believes that times of change, while often deeply challenging, can offer opportunities for immense growth and self-discovery. She uses her unique blend of professional expertise, warmth and compassion to help clients navigate life's challenges and emerge stronger and more empowered. Through her coaching, clients consistently report a more positive outlook on life, increased self-confidence, and a renewed sense of purpose as they embrace their personal and professional transformations.

Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There's just so many reasons you will love this episode and get so much out of it as a business builder. You're gonna hear about: How to move from expert to educator The role where you live plays in what business you can build Building around a growing family All things Substack The smoke and mirrors behind so many “big” accounts Why growth doesn't always need to be the priority And finding your motivational why Make sure to stick around right till the end for some brilliant advice on loving where you are, and some quality banter, like me you'll want to hear from Lucy all day. Subscribe to the Hype Yourself Substack Get the Hype Yourself Book And cruise around the Hype Yourself Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don't forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conference. Here -- we discuss media advisories -- the advantages of them and how to do it properly.Join the PR Yourself Facebook Group HereAccess Your PR Yourself Media Advisory Freebies HereSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two weeks! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. TJM & Co: Facebook - https://www.facebook.com/tjmandco Twitter - https://x.com/tjmandco Instagram - https://www.instagram.com/tjmandco/ Facebook: @tjmandco Instagram: @tjmandco LinkedIn: @TiffanyJoyMurchison --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Kaytee Long Becker is a PR expert for GRAMMY-winning, GRAMMY-nominated and Billboard-charting musicians. The President of DIY PR, INC. in Los Angeles, she provides elevated communications and PR solutions for musicians and specializes in combining new music release strategies with dynamic storytelling to support overall reputation expansion and true fan acquisition. Kaytee shares her expertise on PR in the music industry, where she underscores the pivotal role of authenticity and powerful storytelling in fostering deep connections with fans and making a lasting impact.Takeaways:Unmask the essence of PR and publicity in the music industry and how it can amplify an artist's career.Learn the significance of personal storytelling in creating a human connection, thereby fostering a deeper understanding with fans.Understand the potentials and limitations of AI in the realm of marketing and how it can be effectively employed to promote an artist.-----To connect with Kaytee, follow her on Instagram. https://www.instagram.com/kayteelongbeckerTune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for a free Artist Breakthrough Session with our team: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

When doors start dropping off planes mid-air or your favorite online retailer gets in touch to let you know your personal details may have been compromised, it's tempting to think you may have done a better job handling that crisis were you in their shoes. But how well-prepared are you really to manage the many crises that can come up during the planning and delivery of your race? Anything from a late delivery of medals or an unfortunate slip-up on social media to a full blown race cancellation. That's what we're discussing today with my guest, PR pro Meg Treat of Treat Public Relations. Meg has been on the podcast before, discussing DIY PR strategies for race directors, and in today's episode she joins me once more to discuss crisis communications, that is, what you should and shouldn't do when a crisis hits. How early should you look to communicate the situation to your participants and stakeholders? How should you go about doing it? And is the much-revered total transparency approach your best bet out of a tricky spot?In this episode:Crises big and small: what constitutes a crisis?Are social media making crises worse and more frequent?Navigating safely around the culture war minefieldsTo comment or not to comment: does acknowledging a crisis make it worse? Getting ahead of a crisis: how early should you start communicating about a potential crisis?Turning a crisis into an opportunityAre there lesser or "almost" crises you can ignore?Balancing financial loss against reputation loss in a race cancellationThe importance of a well-thought-out refund policyShowing empathy towards your participants when something goes wrong that may affect their raceTaking ownership gracefully and staying out of the blame gameWriting a crisis communications planThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today's episode or anything else in our Facebook group, Race Directors Hub.

SummaryMickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes the importance of using reputable wires that have a wide reach and are trusted by journalists. Mickie also explains the SEO benefits of press releases, highlighting the value of original articles and links from respected publications. Additionally, he addresses the issue of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines. The conversation concludes with Mickie providing his contact information for those interested in learning more about his services.TakeawaysChoose a press release distribution service that has a portal or journalist login and a practice of pulling content from reputable wires.The SEO benefit of press releases comes from original articles and links from respected publications.Beware of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines.Contact Mickie Kennedy at e-releases.com for more information about his services.Chapters00:00 Introduction and Background03:19 Fundamentals of Press Releases08:18 Press Releases for Small Businesses13:36 Strategic Press Releases17:21 Changes in Press Releases and the Market27:39 DIY PR and Staying Relevant in Local Media34:31 Choosing a PR Platform or Service44:28 Choosing the Right Press Release Distribution Service48:12 SEO Benefits of Press Releases52:08 Fraudulent Approaches in Press Release Distribution55:38 Conclusion and Contact Information ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist:bit.ly/eggstunes The Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music! Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter Ryan Roghaarhttp://rogha.ar

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner's World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She's hard at work on a novel in the early mornings.In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. Here's What You'll Learn:Kells McPhillip's journey into freelance journalismKells McPhillip's beats and favorite things and topics to coverThe difference between a staff writer and news writer on an editorial teamKells McPhillip'spreferences on lead times for pitchesHer personal pitching preferencesHow her time at Well + Good as a staff writer shaped her work todayHer favorite aspects of writing and journalismHer perspectives on the world of media today and how it's evolvingAnd more!Listener Links:Website: kellsmcphillips.comInstagram: https://www.instagram.com/kellsmcphillips/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/Learn about THEPRBAR Agency: https://www.theprbaragency.com/Instagram: @theprbar_inc

Welcome back to another juicy episode of The Build Your Digital Community podcast! Today, we have a very special guest joining us – Ronica Cleary, the brilliant mind behind Cleary Strategies, a  PR agency specializing in thought leaders and brands with captivating founder stories.In this episode, Ronica takes us on an exhilarating journey through her fascinating career in the world of PR - including her stint as a White House Correspondent. Her unique experiences in the field of Public Relations have equipped her with a ton of insights that she generously shares with our audience.Prepare to gain valuable knowledge as we explore the dynamic realm of PR strategies. We'll delve into the concept of earned media and its significance, and Ronica imparts wisdom on how to secure that coveted media coverage and the exceptional authority that comes with it.Ever wondered why someone might prioritize PR over other marketing methods? We've got you covered! Kristina discusses the crucial factors that determine when it's the right time to invest in PR, straight from Ronica herself!But that's not all – Ronica tells it like it is! She drops some eye-opening truths about the realities of DIY PR and why outsourcing might be the smartest choice for your brand! As always...reach out if you have any questions - always happy to answer!Links For You:• Checkout Cleary Strategies• Follow Ronica on Instagram! • Follow Cleary StrategiesFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

In this episode, you're going to learn what it takes to get your public relations going without the support of an agency or team. You really can do it yourself!DIY PR founder, Nikkia McClain, is back for part two on elevating your profile with do it yourself hacks that you can implement today!Listen and learn: What's inside of the groundbreaking DIY PR program.How media can create advantages can amplify your brand messaging while you sleep.What you're leaving behind when you don't utilize public relations at the onset of your brand and careerAbout Nikkia McClain:Nikkia McClain, in her former career, worked as a very successful real estate agent in which she managed million-dollar properties. After several years of helping clients realize their real estate dreams, Nikkia wanted to explore other opportunities aligned with her personal goals to pursue a marketing and public relations career — a very bold decision given Nikkia had no background in the two fields. She established her marketing and public relations firm, TENÉ NÍCOLE, and she immediately put her knowledge and creative skills to work, carving out her path to success. Nikkia has raised conversation and opportunities for clients and garnered key relationships to enhance their publicity via television, magazine, and radio. Her efforts continue to maximize the exposure clients receive nationally and internationally. Since pursuing her dream of building her well-known, recognized brand, she has experienced tremendous success. Black Enterprise Magazine touted her as a PR maven, and in 2020 PR News honored her as “Top Women In PR.” Her firm has represented a roster of past and current clients, including Fortune 500 and Inc 5000 companies and notable multi-million dollar brands. Nikkia is a powerhouse in her own right and executes public relations initiatives at the highest capacity. She's strategic, creative, savvy, generous, and extremely resourceful. She has successfully leveraged her expertise and network to produce top-notch campaigns and practical projects for her clients. Additionally, her clients have been featured on The Wendy Williams Show, The Real, NBC, ABC, FOX, TMZ, BOLD TV, Sister Circle TV, The Steve Harvey Show; The Breakfast Club, Hot 97; and numerous print/digital outlets including ESSENCE, OK!, Life and Style, Wall Street Journal, New York Times and Forbes, to name a few. Nikkis also founded Support Your Girlfriends, an initiative that builds a community to support professional women tired of not having a seat at the table. The organization's mantra is: create your table and set a precedent for how the support of women should be! There are three concepts under the #SupportYourGirlfriends initiative: SupportHER, Pow(H)er, and CelebrateHER.—————————Watch The Great Girlfriends Show - HERE Shoot an email over or drop a DM directly to Sybil ON IG @sybil_amutiFollow now

So many people want to know how to do their own public relations… when they're ready.It's shocking how many excuses I hear from people on why they're not ready.Not big enough. Not well known yet. Not making enough money. Don't have a team. Still have a full-time job.The beauty is, PR is what makes you all of these things.Here's how.1. Not big enough? Low on money. Need sales, need leads… need attention. That's what PR does.2. Not well known yet? Low on attention. That's what PR does.3. Not making enough money? Low on sales, need leads… need attention. That's what PR does.4. Don't have a team? Low on clients. Need leads… need attention. That's what PR does.5. Still have a full-time job? Low on money. Need sales, need leads… need attention. That's what PR does.In this episode, I'm sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.Plus, I'll give you four things to evaluate that will help you make your decision.This week, I'm offering $200 off my Media Mentoring Program. Plus, I'm offering something I've never offered before to people who join NOW. It's a mastermind call!But, you need to join by Sat. Oct. 7th, 2023.Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

In the season 5 finale minisode of the Pitchin' and Sippin' Podcast, Lexie Smith shares how she ‘made it' in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here's What You'll Learn:Lexie's background in PR and her path to successThe different types of PR roles she's had throughout her careerSix things that helped her succeed in her career and businessLexie's thoughts on hustle culture in businessHow to ‘hustle mindfully'Strategies for networking and building long-term relationshipsIdeas on building a portfolio as an aspiring PR professionalThe importance of continuing to learn and develop your skills professionallyMindset advice on reprioritizing your time and how this has been a key part of her successSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc