Podcasts about diy pr

Are press releases still worth it for small businesses and personal brands?

Do you want to know the difference between marketing and PR? Marketing is when you say something nice about yourself; PR is when other people say nice things about you. Jenna Guarneri is the founder of JMG Public Relations and author of the bestseller "You Need PR." In this episode, she shares DIY PR tactics that help founders establish themselves as experts, attract customers, and raise their profile with investors — without spending a fortune on an agency. If you've ever wondered why reporters never get back to you, we cover that, too. Key takeaways from this episode: ✅ Why PR comes before PMF in the startup playbook ✅ The biggest PR misconceptions founders have (and how to avoid them) ✅ How to craft a media pitch that actually gets responses ✅ DIY PR strategies for building credibility before you hire a firm ✅ The right way to engage with journalists without being ignored ✅ How PR can help secure funding and drive startup growth If you're trying to take control of your PR strategy and attract positive attention, listen in. RUNTIME 31:28 EPISODE BREAKDOWN (1:52) How Jenna sets client expectations on what PR can and cannot accomplish. (5:14) Key signals that indicate an early-stage startup is ready to hire outside PR. (6:41) “The founders usually are amenable to PR and doing media interviews. It kind of comes with the territory of being a founder.” (7:59) How to get started with DIY PR by sharing thought leadership that creates value. (11:35) “PR should be done at the very beginning, right from the very start.” (12:20) The right way for stealth startups to approach PR. (13:02) The top reasons why reporters ignore pitches — and how to avoid them. (15:21) Crafting a news hook that genuinely engages journalists. (17:33) How your world changes when PR starts working. (18:50) “Effective public relations will drive the business in a number of ways.” (20:50) How to interview and vet a PR firm before making a commitment. (22:46) PR is a long game: “We can't work miracles in three months.” (25:22) Why using ChatGPT to pitch reporters is a terrible idea. (27:42) “Content creation does take a lot of time, a lot of energy, but it goes a long way really quickly for brand awareness.” (30:14) The one question Jenna would have to ask before hiring a PR firm. LINKS Jenna Guarneri JMG Public Relations You Need PR SUBSCRIBE

In this episode, I welcome Pippa Goulden, founder of The PR Set to the pod. Pippa shares her journey from working in traditional PR agencies to launching her DIY PR membership aimed at helping small businesses, startups, and entrepreneurs, but also shares how launching the business enabled HER to create the work/life balance she wanted for herself. We also dive into what PR actually is, the importance of using it as an integral part of your marketing strategy and not an afterthought, misconceptions around it, and how small businesses can leverage it strategically without needing large budgets. Pippa also discusses her personal experiences, challenges, and the transformative power of 'sending the f*cking email' and the ripple effect that has echoed in positive PR far beyond the thing itself.  Find The PR Set here. Find Thr PR Set on Instagram here.  Don't forget to join the conversation with me on Instagram here.  -------------- This episode is also supported by The PR Set.com, the DIY PR Membership helping founders, start-ups and small biz owners to get known for what they do, without big agency budgets or a little black book of contacts. If you know that PR is important to building your brand, but you don't know where to start and you don't have a huge budget to invest the good news is – you don't need to! The PR Set is an online space founded by PR guru Pippa Goulden and features regular PR opportunities, live sessions to keep you on track, accountability to stay on top of your PR, all backed up by an amazing community of small biz owners, and Pippa's own support too to help you do the strategic PR that actually makes a difference You can get 50% off your first month's membership with the code TWC50 making it just £16 for your first month, so give it a whirl at theprset.com.  ----------- Episode Highlights  01:36 Meet Pippa Goulden: Founder of The PR Set 02:24 Pippa's Early Work Memories and Career Aspirations 04:40 Navigating the PR Industry: Challenges and Insights 07:49 Transitioning from Agency Life to Entrepreneurship 14:22 The Birth of The PR Set: A New Approach to PR 22:41 Defining PR and Its Evolution 24:46 The PR Set: Making PR Accessible for Small Businesses 28:14 The Importance of PR for Small Businesses 29:23 Breaking the Perception: PR is Not Just for Big Brands 30:35 Proactive PR: Taking the Initiative 31:33 Building a Personal Brand Through PR 33:41 The Power of Storytelling in PR 35:34 The Ripple Effect of PR Success 37:23 Overcoming Rejection and Embracing PR Challenges 39:15 Evolving and Growing Your PR Strategy 45:21 Practical PR Tips for Business Owners 48:30 Defining Success and Future Plans 50:19 Final Thoughts and Encouragement

In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer of It's A Lot with Abbie Chatfield, Lem has been instrumental in transforming the podcast from a casual, couch-recorded project to a top-ranking hit in its sixth season. With a core audience of women aged 19–35 and strong ties to the LGBTQ+ community, the podcast covers everything from reality TV to politics and current affairs. Lem shares how she strikes the perfect balance between supporting Abbie's unfiltered “stream of consciousness” style and introducing strategic structure to enhance the listener experience. Beyond her work on It's A Lot, Lem is breaking new ground with her venture, Bedou, a business bridging the gap between brands and digital creators, and curating a roster of high-profile influencer talent. On Hack Your Own PR, we always explore the art and science of media relations, publicity, and storytelling to help you to DIY PR, amplify your voice and share your message. In this episode, Lem provides an insider's perspective on: The challenges and opportunities of producing a top-tier podcast. Practical tips on how to craft a killer pitch and build strong relationships with media teams. Her vision for the future of brand partnerships in the creator economy. Key Takeaways: Know your audience and personalise your pitch. Tailored, thoughtful pitches that align with a show's tone and audience are far more effective than generic ones. Build relationships with producers, not just talent. Behind-the-scenes teams often hold the key to successful collaborations. Persistence pays off. Lem reminds us that it's often the second or third follow-up that gets a response, so don't give up after the first attempt. What to Avoid: Generic copy + paste pitches. Personalisation is key, and impersonal pitches rarely work. Surface-level or clichéd content. Pitches around generic themes like “empowerment” can fall flat unless deeply aligned with the show's tone and values. Underestimating corporate processes. Creative ideas often need multiple layers of approval in corporate media, so set realistic expectations. Unclear communication or surprises. Unexpected changes, especially around compensation, can jeopardise relationships. This episode is packed with actionable insights and behind-the-scenes wisdom for anyone in PR, media, or the creator economy. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Lem online https://www.linkedin.com/in/lamazakharia/  https://www.instagram.com/lemzakharia/ https://bedou.com.au/

Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle. In this episode, Justine shares her insider knowledge on: The evolving media landscape and the role of magazine covers in driving meaningful conversations. How to pitch successfully to  InStyle  and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that resonates. The challenges of covering social issues while maintaining editorial integrity in a fast-changing industry. Whether you're a publicist, small business owner jumping into a little DIY PR, or someone eager to elevate your personal brand, this conversation is packed with actionable advice. Key Takeaways: Relationships are key.  Personal connections and tailored story ideas are far more effective than generic press releases. Affiliate partnerships matter.  Many publications now favour pitches that include an affiliate component. Originality wins.  High-quality, fresh content that aligns with a publication's mission is essential to stand out. What to Avoid: Generic, impersonal press releases—they're unlikely to get noticed. Overlooking affiliate partnerships when pitching products. Submitting repetitive or unoriginal content—fresh insights are a must. If you're ready to learn how to pitch like a pro and get published in top-tier publications, tune in to this episode with the incredible Justine Cullen.   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Justine online:   https://www.instagram.com/justine_cullen/ https://www.linkedin.com/in/justine-cullen-8444932b/ 

LEARN HOW TO DO YOUR OWN PR FOR YOUR FILMIn this special class edition of The Working Director, in association with Blackmagic Collective and sponsored by Blackmagic Design, Amanda Samoyloff, Founder and Principal of Samoyloff PR (SPR), a Los Angeles-based, full-service public relations and branding agency that champions the personal and professional reputations of diverse clients, will help filmmakers understand when and how to get their films out to the masses through PR.(Episode 63)Hosted by Director/Producer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jenn Page.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you want to be notified when the next accelerator goes live and other fun events fill out the form on our website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TheWorkingDirector.Pro.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can also go there to join our private FB group for directors so you can attend these live conversations and get your questions answered; as well as, to learn about The Working Director course that helps emerging filmmakers become working directors faster.

Send us a textIn this episode, Kay Suthar welcomes PR expert Jenna Farmer, who shares her journey from teaching in China to becoming a sought-after PR consultant for business owners. Jenna's story highlights how a personal health diagnosis led her to blog writing, which ultimately pivoted her into PR. She provides actionable advice on pitching to journalists, understanding the PR process, and building visibility for your brand. Jenna also addresses the challenges of balancing PR work with her personal life and managing her chronic illness, offering listeners a wealth of insights into resilience, resourcefulness, and persistence.What to Expect in This Episode:(00:00) – Introduction to Jenna Farmer and her PR expertise.(06:30) – Jenna's journey: From teaching in China to PR through blogging.(12:50) – Balancing life with a chronic illness and career pivots.(20:15) – The role of persistence in PR success.(27:10) – Common PR mistakes and how to avoid them.(32:45) – Effective pitching: Tips to get noticed by journalists.(39:20) – Finding opportunities: Building momentum through small wins.(45:00) – Free PR resources and connecting with Jenna.About Jenna FarmerJenna Farmer is a PR consultant and former journalist with a unique background that blends teaching, blogging, and media expertise. After being diagnosed with Crohn's disease while teaching in China, Jenna began blogging about her experiences, which garnered significant media attention. This unexpected visibility led her to a full-time career in PR, where she now helps business owners build their brand presence in major publications. Jenna is also the host of the “PR in Your Pocket” podcast and runs a membership program to empower small business owners with DIY PR strategies.Connect with Jenna FarmerWebsite: https://prinyourpocket.com/Instagram: https://www.instagram.com/jennafarmerprFacebook Group: https://www.facebook.com/groups/mediagroupjennafarmerPodcast: https://open.spotify.com/show/prinyourpocketConnect with Kay SutharWebsite: https://makeyourmarkagency.com/Podcast: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar, the Host:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/This episode offers a wealth of knowledge for anyone interested in PR or looking to grow their business visibility. Tune in to learn actionable strategies and be inspired by Jenna's incredible journey!

 Unlock the secrets of masterful storytelling in business with our guest, Mickie Kennedy, the visionary founder of eReleases. Discover how Mickie transformed his approach to press releases by embracing compelling narratives that not only captured media attention but also fueled business growth. This episode is a treasure trove for entrepreneurs, especially those in tech, as Mickie shares invaluable lessons on crafting strong, humanizing elevator pitches that captivate both media and potential employees. Get ready for insights into overcoming storytelling challenges and leveraging personal stories for impactful communication. But that's not all—explore the strategic power of PR for startups and learn why timing is everything. Find out how to build trust and credibility before jumping into paid advertising, and why choosing the right industry-specific PR firm can make all the difference. Mickey also uncovers the art of DIY PR efforts, including using AI to draft press releases that stand out. Plus, get inspired by a creative case study of a local auto repair shop that harnessed the power of surveys for media buzz and SEO success. Packed with strategies and success stories, this episode is your guide to using storytelling and PR as engines for sustainable business growth. 

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Hey, lovely people!

Just a reminder, it's the last month to jump in as a monthly paid member to Sparkle on Substack. It's currently £11 a month or £95 for the year. On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That's a jump from USD $124 to $189 or you can lock in monthly at USD$14. If your a current member your price will always stay the same. ✨Help Lucy Werner meet her goal of reaching 500 paid members and upgrade to her membership with this special 30 day free trial. "And even before I turned on Substack, I'd written about 100 articles on medium just to practice. So I kind of had the, you can actually, if you scroll back to my early medium articles, the headlines and the content are horrendous because I kind of just use that as my public draft notebook. We didn't have an audience there, so it didn't matter."Lucy Werner Want audio only? It's here;AI Timestamped Overview 00:00 Transitioned from agency owner to teaching DIY PR.03:54 Starting paid subscriptions is challenging but essential.08:17 Needed time to join membership; later invested.11:06 Unusual growth pattern influenced by pricing adjustments.14:24 Volume strategy balances lower price with higher subscribers.19:31 Adjusted pricing due to audience preferences and data.21:07 Incredible story shared, emphasizes audience value clarity.23:35 Lucy's genuine journey is highly relatable and human.26:57 Networking in community fosters diverse support and learning.33:34 Reached over 40,000 people, enjoyed the process.35:35 Substack endorsement could've boosted book's popularity.37:08 Always carry and promote your book creatively.40:44 Contemplating final project launch before year's end.44:25 Improving base tier to spur organic growth.48:17 Expert: B2B data analysis and editorial skills combined.49:56 We're all in service, evolving together constantly.54:13 Never drastically reduce prices; honour initial supporters.57:44 Join workshops to learn and grow your business.How Data Analysis with Amanda B. Hinton Altered My Subscription Pricing: "The data audit was super, super clear that there was a sweet spot where my audience were coming in and the pricing of 20 pounds a month and 150 was way outside of that. So I decided to bring it down."Lucy Werner Watch on YouTube Find and follow Lucy onlinehttps://www.instagram.com/lucywernerpr This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe

Watch Gloria's free PR Secrets Masterclass: https://www.gloriachoupr.com/masterclassGrab your Canva Press Kit Template here: https://www.kandccreative.com/offers/oSadswwp

Send me a text!Welcome back Community listeners!In this episode, Kristina sits down with PR expert Lisa Simone Richards to explore the vital role of PR and visibility for entrepreneurs. Lisa emphasizes the importance of balancing both content creation and visibility to nurture existing audiences and attract new ones. Lisa also addresses overcoming imposter syndrome, encouraging entrepreneurs to recognize their expertise and achievements.Lisa offers a fresh perspective on PR, urging listeners to consider strategies beyond traditional media relations, such as newsletters and cross-promotional collaborations. She highlights that while DIY PR can be effective in the early stages, hiring a professional becomes crucial as your business grows. Tune in to discover how PR can transform your business, gain practical tips from Lisa, and learn about the resources available to support your entrepreneurial journey. This episode is a must-listen!Links For You:Follow Lisa on Instagram Apply For A PR Scholarship at The Visibility CoFollow Kristina on InstagramFollow The Social Snippet on InstagramJoin The Social Business ClubFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today we have a special guest joining us—Monica Spoelstra, a PR expert and holistic health coach. In this episode, we're taking a look at how business owners can learn to be their own PR agency and take charge of their media presence.Monica and I talk about the key differences between marketing and PR, explore earned vs. paid media, and highlight some common mistakes businesses make when it comes to public relations. One of the biggest takeaways? Building relationships with journalists and media outlets takes time, but it's worth the effort when you do it consistently.Monica will also be leading an interactive workshop at my upcoming CEO Summit, where she'll teach her 3-part storytelling framework for crafting effective PR pitches that grab attention and get results.Here are some of the key discussion points we covered:Understanding your key messages and ideal clients is crucial for a successful PR strategy.Tips on finding and building relationships with journalists and media outlets that matter to your business.How to become a consistent and reliable source for media professionals.Strategies to make your PR pitches stand out and leave a lasting impression.Monica's holistic health coaching approach and her passion for helping women navigate life transitions and feel empowered as they age.Ready to dive deeper? Join us at the CEO Summit in November, where Monica will be hosting a workshop on her 3-part storytelling framework for PR success. You can learn more and register at ChristaGurka.com/CEOSummit.Follow Monica's new Instagram account (@itsmonicaspoelstra) and visit her website monicaspoelstra.com to learn more about her holistic health coaching services.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share this episode with anyone who could benefit from these PR tips. Until next time, keep empowering yourself and your business!About MonicaMonica Spoelstra is a communications strategist and writer with extensive experience across diverse industries, including professional sports, athletic footwear/apparel, tech, telecommunications, hospitality, travel and tourism, and wellness. Beyond her communications work, Monica is also a certified life coach and holistic wellness advocate, specializing in guiding women through significant life changes such as midlife/menopause, career shifts, divorce and other transitions. Monica believes that times of change, while often deeply challenging, can offer opportunities for immense growth and self-discovery. She uses her unique blend of professional expertise, warmth and compassion to help clients navigate life's challenges and emerge stronger and more empowered. Through her coaching, clients consistently report a more positive outlook on life, increased self-confidence, and a renewed sense of purpose as they embrace their personal and professional transformations.

Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There's just so many reasons you will love this episode and get so much out of it as a business builder. You're gonna hear about: How to move from expert to educator The role where you live plays in what business you can build Building around a growing family All things Substack The smoke and mirrors behind so many “big” accounts Why growth doesn't always need to be the priority And finding your motivational why Make sure to stick around right till the end for some brilliant advice on loving where you are, and some quality banter, like me you'll want to hear from Lucy all day. Subscribe to the Hype Yourself Substack Get the Hype Yourself Book And cruise around the Hype Yourself Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don't forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conference. Here -- we discuss media advisories -- the advantages of them and how to do it properly.Join the PR Yourself Facebook Group HereAccess Your PR Yourself Media Advisory Freebies HereSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two weeks! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. TJM & Co: Facebook - https://www.facebook.com/tjmandco Twitter - https://x.com/tjmandco Instagram - https://www.instagram.com/tjmandco/ Facebook: @tjmandco Instagram: @tjmandco LinkedIn: @TiffanyJoyMurchison --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Kaytee Long Becker is a PR expert for GRAMMY-winning, GRAMMY-nominated and Billboard-charting musicians. The President of DIY PR, INC. in Los Angeles, she provides elevated communications and PR solutions for musicians and specializes in combining new music release strategies with dynamic storytelling to support overall reputation expansion and true fan acquisition. Kaytee shares her expertise on PR in the music industry, where she underscores the pivotal role of authenticity and powerful storytelling in fostering deep connections with fans and making a lasting impact.Takeaways:Unmask the essence of PR and publicity in the music industry and how it can amplify an artist's career.Learn the significance of personal storytelling in creating a human connection, thereby fostering a deeper understanding with fans.Understand the potentials and limitations of AI in the realm of marketing and how it can be effectively employed to promote an artist.-----To connect with Kaytee, follow her on Instagram. https://www.instagram.com/kayteelongbeckerTune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for a free Artist Breakthrough Session with our team: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

When doors start dropping off planes mid-air or your favorite online retailer gets in touch to let you know your personal details may have been compromised, it's tempting to think you may have done a better job handling that crisis were you in their shoes. But how well-prepared are you really to manage the many crises that can come up during the planning and delivery of your race? Anything from a late delivery of medals or an unfortunate slip-up on social media to a full blown race cancellation. That's what we're discussing today with my guest, PR pro Meg Treat of Treat Public Relations. Meg has been on the podcast before, discussing DIY PR strategies for race directors, and in today's episode she joins me once more to discuss crisis communications, that is, what you should and shouldn't do when a crisis hits. How early should you look to communicate the situation to your participants and stakeholders? How should you go about doing it? And is the much-revered total transparency approach your best bet out of a tricky spot?In this episode:Crises big and small: what constitutes a crisis?Are social media making crises worse and more frequent?Navigating safely around the culture war minefieldsTo comment or not to comment: does acknowledging a crisis make it worse? Getting ahead of a crisis: how early should you start communicating about a potential crisis?Turning a crisis into an opportunityAre there lesser or "almost" crises you can ignore?Balancing financial loss against reputation loss in a race cancellationThe importance of a well-thought-out refund policyShowing empathy towards your participants when something goes wrong that may affect their raceTaking ownership gracefully and staying out of the blame gameWriting a crisis communications planThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about some of the things discussed in today's episode or anything else in our Facebook group, Race Directors Hub.

SummaryMickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes the importance of using reputable wires that have a wide reach and are trusted by journalists. Mickie also explains the SEO benefits of press releases, highlighting the value of original articles and links from respected publications. Additionally, he addresses the issue of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines. The conversation concludes with Mickie providing his contact information for those interested in learning more about his services.TakeawaysChoose a press release distribution service that has a portal or journalist login and a practice of pulling content from reputable wires.The SEO benefit of press releases comes from original articles and links from respected publications.Beware of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines.Contact Mickie Kennedy at e-releases.com for more information about his services.Chapters00:00 Introduction and Background03:19 Fundamentals of Press Releases08:18 Press Releases for Small Businesses13:36 Strategic Press Releases17:21 Changes in Press Releases and the Market27:39 DIY PR and Staying Relevant in Local Media34:31 Choosing a PR Platform or Service44:28 Choosing the Right Press Release Distribution Service48:12 SEO Benefits of Press Releases52:08 Fraudulent Approaches in Press Release Distribution55:38 Conclusion and Contact Information ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist:bit.ly/eggstunes The Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music! Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter Ryan Roghaarhttp://rogha.ar

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner's World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She's hard at work on a novel in the early mornings.In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. Here's What You'll Learn:Kells McPhillip's journey into freelance journalismKells McPhillip's beats and favorite things and topics to coverThe difference between a staff writer and news writer on an editorial teamKells McPhillip'spreferences on lead times for pitchesHer personal pitching preferencesHow her time at Well + Good as a staff writer shaped her work todayHer favorite aspects of writing and journalismHer perspectives on the world of media today and how it's evolvingAnd more!Listener Links:Website: kellsmcphillips.comInstagram: https://www.instagram.com/kellsmcphillips/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/Learn about THEPRBAR Agency: https://www.theprbaragency.com/Instagram: @theprbar_inc

Welcome back to another juicy episode of The Build Your Digital Community podcast! Today, we have a very special guest joining us – Ronica Cleary, the brilliant mind behind Cleary Strategies, a  PR agency specializing in thought leaders and brands with captivating founder stories.In this episode, Ronica takes us on an exhilarating journey through her fascinating career in the world of PR - including her stint as a White House Correspondent. Her unique experiences in the field of Public Relations have equipped her with a ton of insights that she generously shares with our audience.Prepare to gain valuable knowledge as we explore the dynamic realm of PR strategies. We'll delve into the concept of earned media and its significance, and Ronica imparts wisdom on how to secure that coveted media coverage and the exceptional authority that comes with it.Ever wondered why someone might prioritize PR over other marketing methods? We've got you covered! Kristina discusses the crucial factors that determine when it's the right time to invest in PR, straight from Ronica herself!But that's not all – Ronica tells it like it is! She drops some eye-opening truths about the realities of DIY PR and why outsourcing might be the smartest choice for your brand! As always...reach out if you have any questions - always happy to answer!Links For You:• Checkout Cleary Strategies• Follow Ronica on Instagram! • Follow Cleary StrategiesFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

For the entire transcript of the interview, please click here. Our guest for today is the Director of Publicity and Co-Founder of Impact24, Andrew Seth Cohen. Andrew graduated from Wesleyan University with a B.A. in Film Studies, and incorporated his love of film and storytelling into all his endeavors. Impact24, Inc. is a distinguished entertainment public relations agency specializing in empowering behind-the-camera creatives, esteemed industry leaders, and visionary content creators. They are a broad team of communication experts and natural storytellers with diverse experience and professional acumen. They are located in Los Angeles, California. What You'll Learn In this episode, Andrew shares some fundamental and essential aspects of Public Relations (PR). He delves into the nitty-gritty of why Public Relations (PR) companies can provide several benefits for individuals, businesses, and organizations. He also emphasized the right time to hire a publicist. He also provides DIY PR for those who can't afford to hire a publicist yet. Things We Discussed He also shares some ideas on  AI solutions for PR and that there are different ways to discover what makes something marketable such as you can always make news things, like a music video or Instagram, real-style content, or a cool album cover or a concert poster. You have to just keep finding ways to create things that make it feel more notable. The more you do, the more buzz you surround yourself with, the easier it will be. Connect with Andrew Seth Cohen Website Instagram LinkedIn Facebook Connect with Jason Tonioli Website Facebook YouTube  Instagram Spotify Pandora Amazon Music Apple Music

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture. Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and leveraging word-of-mouth for your business. Learn the merits of collaborating with communications and PR consultants, and how to choose the right PR pro for you. Jamie emphasizes the need to tailor messages keeping the target audience in mind, the value of prompt responsivenes, and the magic of fostering relationships, both in your network and in the media.Lastly, Jamie uncovers her unique approach to achieving equilibrium between her personal and professional life. She shares her tricks on managing family, fitness, and her passion for entrepreneurship, offering an unusual take on what balance means. Listen to her secret recipe for incorporating moments of gratitude, self-care, and mindfulness into her daily routine. From the soccer fields to her own business, Jamie's energizing life is a mirror of the power of balance and passion, promising to inspire you in your entrepreneurial journey.Thanks for listening! Let's stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Resources www.jlevincommunications.comhttps://www.linkedin.com/in/jamielevin/ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

In this episode, you're going to learn what it takes to get your public relations going without the support of an agency or team. You really can do it yourself!DIY PR founder, Nikkia McClain, is back for part two on elevating your profile with do it yourself hacks that you can implement today!Listen and learn: What's inside of the groundbreaking DIY PR program.How media can create advantages can amplify your brand messaging while you sleep.What you're leaving behind when you don't utilize public relations at the onset of your brand and careerAbout Nikkia McClain:Nikkia McClain, in her former career, worked as a very successful real estate agent in which she managed million-dollar properties. After several years of helping clients realize their real estate dreams, Nikkia wanted to explore other opportunities aligned with her personal goals to pursue a marketing and public relations career — a very bold decision given Nikkia had no background in the two fields. She established her marketing and public relations firm, TENÉ NÍCOLE, and she immediately put her knowledge and creative skills to work, carving out her path to success. Nikkia has raised conversation and opportunities for clients and garnered key relationships to enhance their publicity via television, magazine, and radio. Her efforts continue to maximize the exposure clients receive nationally and internationally. Since pursuing her dream of building her well-known, recognized brand, she has experienced tremendous success. Black Enterprise Magazine touted her as a PR maven, and in 2020 PR News honored her as “Top Women In PR.” Her firm has represented a roster of past and current clients, including Fortune 500 and Inc 5000 companies and notable multi-million dollar brands. Nikkia is a powerhouse in her own right and executes public relations initiatives at the highest capacity. She's strategic, creative, savvy, generous, and extremely resourceful. She has successfully leveraged her expertise and network to produce top-notch campaigns and practical projects for her clients. Additionally, her clients have been featured on The Wendy Williams Show, The Real, NBC, ABC, FOX, TMZ, BOLD TV, Sister Circle TV, The Steve Harvey Show; The Breakfast Club, Hot 97; and numerous print/digital outlets including ESSENCE, OK!, Life and Style, Wall Street Journal, New York Times and Forbes, to name a few. Nikkis also founded Support Your Girlfriends, an initiative that builds a community to support professional women tired of not having a seat at the table. The organization's mantra is: create your table and set a precedent for how the support of women should be! There are three concepts under the #SupportYourGirlfriends initiative: SupportHER, Pow(H)er, and CelebrateHER.—————————Watch The Great Girlfriends Show - HERE Shoot an email over or drop a DM directly to Sybil ON IG @sybil_amutiFollow now

Wondering how often to talk about your products and services? The short answer is: more than you are! But how? Listen to learn more.

So many people want to know how to do their own public relations… when they're ready.It's shocking how many excuses I hear from people on why they're not ready.Not big enough. Not well known yet. Not making enough money. Don't have a team. Still have a full-time job.The beauty is, PR is what makes you all of these things.Here's how.1. Not big enough? Low on money. Need sales, need leads… need attention. That's what PR does.2. Not well known yet? Low on attention. That's what PR does.3. Not making enough money? Low on sales, need leads… need attention. That's what PR does.4. Don't have a team? Low on clients. Need leads… need attention. That's what PR does.5. Still have a full-time job? Low on money. Need sales, need leads… need attention. That's what PR does.In this episode, I'm sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.Plus, I'll give you four things to evaluate that will help you make your decision.This week, I'm offering $200 off my Media Mentoring Program. Plus, I'm offering something I've never offered before to people who join NOW. It's a mastermind call!But, you need to join by Sat. Oct. 7th, 2023.Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

In the season 5 finale minisode of the Pitchin' and Sippin' Podcast, Lexie Smith shares how she ‘made it' in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here's What You'll Learn:Lexie's background in PR and her path to successThe different types of PR roles she's had throughout her careerSix things that helped her succeed in her career and businessLexie's thoughts on hustle culture in businessHow to ‘hustle mindfully'Strategies for networking and building long-term relationshipsIdeas on building a portfolio as an aspiring PR professionalThe importance of continuing to learn and develop your skills professionallyMindset advice on reprioritizing your time and how this has been a key part of her successSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

This week's minisode recaps Muck Rack's State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  Here's What You'll Learn:The most notable stats from Muck Rack's State of PR 2023 reportChallenges PR pros have faced over the past yearStatistics on the most used social media platformsWhat the findings mean for the PR industry as a wholeLexie's thoughts based on her experience as a PR proAnd moreMuck Rack full report: https://info.muckrack.com/state-of-pr-2023 Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Mastering the Art of DIY PR: Insights from Small Business PR Expert, Gloria Chou This episode is brought to you by Beach Read Bundle. Buy The Fiddler's Talisman and get the sequel, The Piano's Key for 50% off. The episode is also brought to you by my favorite productivity and well-being app, Brain.fm*, and this podcast's host, Podbean*. And if you want to learn how to pitch yourself to podcast so that the hosts can't wait to have you on their show, download my "And My Next Guest Is" guide that shows you how to do it. Follow the podcast on Instagram and check out our shop for merch, music, and musings.   Gloria Chou is back on the show! Gloria is a former U.S. Diplomat turned award-winning small business PR expert. Having hacked her own PR without any agency experience or connections, Gloria created a proven 3-step pitching framework that's helped thousands of bootstrapping entrepreneurs go from unknown to being seen, heard, and valued. She is also the host of the Small Business PR podcast and is proud to support diverse founders with a community of over 90% women of color--owned businesses. Connect with Gloria https://www.linkedin.com/in/gloriaychou/ LinkedIn https://learn.gloriachoupr.com/starter PR starter pack www.gloriachoupr.com Website  https://www.instagram.com/gloriachoupr/ Instagram   In this captivating episode of The Creative Solutions Podcast, host Izolda Trakhtenberg explores the transformative power of awareness. Join her as she takes you on a journey of self-discovery and taps into the secrets of unlocking your creative brilliance. Through engaging discussions and practical insights, you'll learn how building your awareness skills leads to remarkable "a-ha!" moments, sharpens your intuition, and opens up new realms of creativity. Discover how mindfulness practices and self-reflection act as catalysts for heightened awareness, empowering you to think outside the box and find innovative solutions to thorny problems. Get ready to embark on a transformative journey of self-discovery and unlock the extraordinary within you.   Connect with Izolda Book a Discovery Call Answering a Question? I'd love to hear from you! Leave Me A Voicemail (and yours might get picked to be in an episode) This episode is brought to you by my book, Speak From Within. Review what's inside and purchase at https://IzoldaT.com/speak-book. This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset .* URL: https://brain.fm/innovativemindset It's also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you've been thinking of starting your own podcast, Podbean is the way to go!** An Ingenious Idea! You can now show your support with Creative Solutions Podcast Merch! Grab the Creative Solutions logo on a bottle, hat, phone case, button, and more. Support the show on Patreon. Support the show. Buy me a coffee. Social Media LinkedIn: https://www.linkedin.com/in/izoldat/ Website: IzoldaT.com Author Website: https://izoldatauthor.com/ Facebook author page: https://www.facebook.com/IzoldaST Instagram: https://www.instagram.com/izoldat/ TikTok: https://www.tiktok.com/@izoldat Twitter: https://twitter.com/Izoldat Listen on These Channels Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic | I'm thrilled that you're tuning in to the Innovative Mindset. Get in touch if you have questions or comments. *Affiliate link. If you purchase it through the above links and take the 20% off, I'll get a small commission.  

Tune in and watch this Episode as we talk to Amy Flurry, a nationally recognized speaker and author on the subject of DIY PR. She has decades of editorial experience as she shares with us the do's and don'ts in regard to pitching to editors. She also co-founded Aloka Home, a company that re-energizes vintage saris from India that were hand-stitched 60-80 years ago by shampooing, softening and dyeing them into beautiful quilts, coverlets and pillows . Check out these beautiful one-of-a-kind beauties at https://www.alokahome.com KEY TAKEAWAYS: Learn about our guest Amy Flurry who has two decades of editorial experience and writing for top print and online publications. She authored Recipe for Press (Pitch Your Story and Create a Buzz) and Recipe for Press (Designer Edition) with tools interior designers need to take advantage of the press opportunities available to creative professionals. Amy discusses some of the ways to do your own PR and be your own publicist when pitching a product or project to an editor. Hear about Amy's company, Aloka Home that re-energizes hand-stitched 60-80 year old saris from India into beautiful quilts, coverlets and pillows that we love using in our designs. RESOURCE LINKS: Kandrac & Kole Website Kandrac & Kole on Instagram Kandrac & Kole on YouTube BIO:  Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine, and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, signature use of color and pattern, and one-of-a-kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala. SPONSOR:  This episode is sponsored by Outrageous Interiors.  Outrageous Interiors is a family-owned retail store in Atlanta that's been in business for 35 years. And have 4 locations–Alpharetta, Suwanee, Marietta and Kennesaw. They are a go to source for designers because not only do they offer a trade discount, but they also sell off the floor and can special order upholstery, rugs and case goods. They have been a go to shop for us when we need something in a pinch as they have the best selection of ever-changing rugs, lamps, art, mirrors, accessories, and great quality sofas and chairs.  Be sure to follow them on Instagram and Facebook @outrageousinteriors to see some fun “behind the scenes” of their design projects and their clients' gorgeous homes. Outrageous Interiors Website: https://oiandd.com/

When you think of Social Impact you have to mention Tequilla White (@tequilla.white), she is who amplifies the voices behind the brands she represents. It is no wonder why she has features in publications such as The Wall Street Journal, People, The Hollywood Reporter and press runs that include PIX11 and Good Morning America to name a few. One thing about Tequilla is that she's going to push the envelope toward inclusivity and representation every chance she gets, making sure our narratives are told authentically and correctly. Tune into this episode to learn more about how Tequilla manages awareness and visibility of the companies she works with while establishing them as impactful businesses in the eyes of public opinion. Tequilla's #OW: Her new DIY PR program, Life's A Pitch!Support the showDownload, Follow and Share on your favorite streaming platforms! Follow, Like, Comment and Watch us on social: Youtube, Instagram, LinkedIn, Twitter and Facebook.

James Mack is the co-founder and CEO of Listen Up!, a music and entertainment industry public relations agency. Most notably, Listen Up!'s client Black Coffee won Best Dance Record at the 2022 Grammy Awards. In this episode, James shares how Listen Up! signed Black Coffee onto their roster seven-and-a-half years ago stuck with him all the way to the Grammys. Remarkable. He and I discuss his journey into to public relations, starting a business, and best DIY PR tips. Finally, he shares the hurdles creatives struggle with, and why Listen Up! takes the time to educate and help them through these issues. Substack: https://lennoncihak.substack.com/Discord: https://discord.gg/CRTcYRDGqf27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heardConnect with Lennon:Website: https://www.lennoncihak.comInstagram: https://www.instagram.com/lennoncihak/TikTok: https://www.tiktok.com/@lennoncihakTwitter: https://twitter.com/LennonCihakLinkedIn: https://www.linkedin.com/in/lennoncihak/YouTube: https://www.youtube.com/c/LennonJeffreyGuest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2Connect with James Mack/Listen Up!: James' email: james.mack@listen-up.biz / newmusic@listen-up.bizWebsite: https://www.listen-up.biz/Facebook: https://www.facebook.com/listenupbizInstagram: https://www.instagram.com/listenupbiz/Twitter: https://twitter.com/ListenUpbiz

Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development. Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today's living. https://amyflurry.com/ https://amyflurry.com/product/recipe-for-press/ https://www.instagram.com/amyflurry/

This week, we're talking about sourcing for media platforms to reach out to to collaborate with, and what's the best way to really be effective in your approach. I know that there's a lot of independent artists out there who feel like this is very daunting for them. They feel like they need a publicist to help them, like they need someone to help them to negotiate those deals or get those features. But when push comes to shove, sometimes you just don't have the resources at that point in time to get yourself there. It can also become dangerous to hire someone to do something you don't understand, because as an artist entrepreneur, it can be like you're throwing your money into a black hole. So we're here to help you change your mindset about DIY PR!When it comes down to sourcing for media platforms, there's two different approaches, there's the cast your net wide approach and the targeted/quality approach. Today we're going to dive into the targeted and tailored approach to help you easily source more media platforms that are right for you and your media list.Links and Resources:Subscribe to our Patreon ‘Level Up' Tier for forthcoming ‘Level Up' cheat sheets and materialsSubscribe to our mailing list for access to the first three episodes' cheat sheets!More about the podcastFollow us on Instagram or Facebook for Podcast updatesHang with us on Asian Pop Weekly Don't forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists! Hosted on Acast. See acast.com/privacy for more information.

#47: Suki Mulberg Altamirano  is the founder and CEO of Lexington Public Relations. She initially began doing PR in the beauty industry  at KENZO and Elizabeth Arden, but after a period of burnout, Suki decided to go independent and start her own company. In addition to Lexington PR, Suki is also a partner at PressReady, which works to provide newer companies and startups with the tools they need to craft their brand and begin DIY PR. In this episode we dive into: The importance of PR and how your startup should start telling its storyEstablishing your value proposition and finding your target audienceHow to ensure your outreach messages are being readLexington PR Links: https://lexingtonpr.com/ Startup Savant Links: Transcripts, episode summaries, and more can be found at https://startupsavant.com/podcast! YouTube: https://www.youtube.com/@StartupSavantPodcast Instagram: https://www.instagram.com/startupsavant/ Twitter: https://twitter.com/StartupSavant TikTok: https://www.tiktok.com/@startupsavantpodcast

Join us in chatting with our friend Bariann, who runs Fiadh Productions! In today's episode, we talk about starting a label, what an indie label can do for you, and the reality of putting out a physical release these days. Along the way, we also got into DIY PR, things that might turn off labels, formats (vinyl, cassette, and cd), and artwork. Check out Bariann's label https://linktr.ee/fiadhproductions

Kaytee Long Becker is the owner and founder of DIY PR, INC. in Los Angeles. She is a public relations and communications strategist. In addition to full-service PR and coaching, she has worked with many major recording artists and award shows such as the Grammys, Billboard Music Awards, and the American Music Awards. She is the creator of the DIY Music PR Academy. She was also honored as a “2020 Trailblazer Publicist” by Women In PR. What You'll Learn In this episode, Kaytee tells us her story of how she found this parallel love of media and PR and how she woke up one day and wanted to establish a PR firm in music. She also shares some big PRO tips on how to create a captivating PR pitch and shares with us literally exactly how the major labels are doing PR for their artists. Things We Discussed How PR is a marathon and not a sprint What makes a captivating PR pitch Misconceptions around PR Connect with Kaytee Long Becker Instagram (Personal) Instagram (DIY Public Relations, Inc.) Website Facebook Youtube LinkedIn Tiktok Connect with Jason Tonioli Website Facebook YouTube Instagram Spotify Pandora Amazon Music Apple Music

In today's episode, Lex gets personal talking about why she decided to expand THEPRBAR brand and launch a new boutique PR agency with a twist – THEPRBAR Agency. She breaks down the when and the why and shares insights on when it's the right time to outsource PR and onboard an agency (and when it's not).  Here's what you'll learn:Why THEPRBAR is expanding and launching a PR agencyWhat THEPRBAR brand at large looks like and offers todayHow Lexie came to this place in her own business and why she decided to launchTips on knowing the right time to onboard or outsource to a PR agencyThe benefits of DIY PR and the benefits of outsourcing PRAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Hareta McMullin is a leadership mentor and employee experience strategist who has been featured in over 22 media mentions since graduating from the Hack Your Own PR program.  She is the founder of Third Space People and has a firm vision of shaking up the way we think and feel about HR. She helps businesses create epic places to work, by developing confident leaders and reimagining the employee experience.  Since kicking off her DIY PR, Hareta has featured Sydney Morning Herald, Smart Company, Women's Agenda, Australian Financial Review and HRD Magazine. Find Hareta online https://www.instagram.com/third_space/  https://www.thirdspacepeople.com/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Have you ever run your own online course or participated in a group program? There are pluses to both formats of online learning, and I personally have loved both in different instances. In this week's episode I am diving into the behind the scenes of why I redesigned our previously self-paced DIY PR course into a new, more hands-on group program, and how that has brought better results for not only course enrollment, but also for those participating in the group program. In this episode you will hear: -The journey of starting the first online course to now- the relaunch  -Why accountability is so important for results -How community drives growth -The logistics of how I'm running a group course -Ways I'm using feedback from course members to expand the program -Things we learned from the beta group and are adjusting moving forward    Join the waitlist for the DIY PR Bootcamp and receive $100 off the online course and be one of the first to be notified when registration goes live. If you have any thoughts or questions, leave a comment under the post for this episode on our Instagram page @quotablemediaco, or shoot me a DM. You can also find more content from these episodes and Quotable Magazine articles at @quotablemagazine.    For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast or email me at alessandra@quotablemediaco.com.  Get Gusto Payroll and simplify your business' payroll operations.

If you're curious to know how to level up your PR strategy this spring, I have four core tips for you. Don't neglect this area of your marketing efforts. Start building more connections and brand awareness with these straightforward and effective tactics. Try it out, and let me now how it goes. Special mentions go out to: Green Girl CEO | Holistic Business Tribe Brittney Holmes Jackson & Co. | Writing Coach + Book Publisher Katelyn Anne Marie | Leadership + Business Coach For more business support, visit thebohobusinessguide.com. Thanks for tuning in! --- Send in a voice message: https://anchor.fm/olamidemichelle/message

Our guest today went from sleeping on the floor at a shared apartment to becoming a leading PR expert. Tune in to find out more!   Episode Introduction:  In today's episode of Law Chat with Girija, we're joined by a guest who quit the glamor of working with Hollywood celebrities to prioritize her mental health and we learn about her story of building her own successful business in an untraditional manner with a lifestyle that works for her.    Episode Summary:  Melinda Jackson walks us through her journey of moving to LA and being scammed by her “roommate” to juggling three unpaid internships along with part-time jobs to then working for Hollywood PR Campaigns and finally moving back home to pursue her own business. She talks about the lessons she learned along the journey, things she wishes she did differently, how PR works, as well as some amazing DIY PR tips for all small business owners out there.    Main Takeaways: When it comes down to choosing an internship, choose relevant experience for your next level over money. If you don't prioritize your mental well-being, every other aspect of your life tends to tumble down because of it. There's a difference between climbing up the ladder and sacrificing yourself for your job.  Don't say yes to potential clients due to scarcity mindset. Working with quality clients can be monumental to a business' success. Word of mouth is the most efficient marketing strategy because it's rooted in a place of trust. Tips to incorporate PR into your business as a beginner: Reach out to your local newspaper and introduce yourself. Don't be afraid to dive into your personal story - it helps the audience connect better. Reach out to the local lifestyle channels and radio stations to talk about your business. Reach out to local bloggers/ influencers who post about small businesses or entrepreneurs to see if you can cross-promote. Different types of PR campaigns call for different types of PR efforts. Essentials of a PR Pitch: Ensure that the person you are pitching to understands you when, what, where, why, and who. Include relevant links. Try to avoid attachments as they can get caught by the spam filter. Wait for about 2-3 days before you follow up.   Fun Facts About Melinda Jackson: One of her favorite books is Norwegian Wood by Haruki Murakami.   Resources:  Set up a PR Consultation with Melinda: https://calendly.com/melindajacksonpr Sign up for Melinda's upcoming DIY PR Course: https://forms.gle/nTQGNRfVcphjkKyY8   Find Melinda Jackson: Website: https://www.melindajacksonpr.com/ Instagram: https://www.instagram.com/melindajacksonpr Facebook: https://www.facebook.com/MelindaJacksonPR/ Get the visual experience, watch the videocast for the episode here: https://youtu.be/lJE-hYpA1Ew   Connect With Girija: Website: https://www.gbplaw.com/ Instagram: https://www.instagram.com/gbplaw/ Facebook: https://www.facebook.com/GBPLaw/   Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730   Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/   Join Law Chat for Entrepreneurs Free Facebook Community: ​​https://www.facebook.com/groups/lawchat   Get Ready To Use Contract Templates At: https://yourcontractbuddy.com/

Boundaries are a thing. This is a fun episode.  Lots of laughs and loving self-depreciation and a lot of honesty from a gal who has won a GRAMMY and has rubbed shoulders with some incredible people in Hollywood and L.A.  And even she feels like an imposter sometimes... she struggles to set good boundaries and say no?! This is an episode for the woman who is ready to love herself a whole lot more and realize her dream life is closer than she can imagine.     ** “Receiving is so hard for me, especially in my relationships and friendships. I don't know how to let people do things for me because I don't feel worthy enough to receive. Now I have worked through the unworthy stuff. As much as I love to give to people and it lights me up to give, other people like that too. They don't expect anything in return and it's okay.” -Melinda Jackson   Melinda Jackson is a Raleigh, NC based entrepreneur and owner of Melinda Jackson Public Relations. With over a decade of experience, Melinda takes an untraditional approach to Public Relations, Branding, and Influencer Marketing. Having worked on GRAMMY & PRSA Award-winning campaigns, she has a proven track record of helping clients grow their businesses and careers. MJPR not only services traditional PR clients but also Music and Entertainment, as well. When not working closely with clients, Melinda enjoys traveling the world, hiking, cheering on the North Carolina Tar Heels, or spending time with her two adorable nephews.        Connect with Melinda Jackson: Site: www.melindajacksonpr.com Social: @melindajacksonpr / @melindagale Consulting calls: https://calendly.com/melindajacksonpr Sign up for info on DIY PR course https://forms.gle/bygQd9T89TuwF7M26   Resources: To Be Magnetic - https://tobemagnetic.com “The Course of Love” by Alan de Botton - https://www.amazon.com/dp/B017F644X0/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Attached - https://www.attachedthebook.com/wordpress/ Expanded Podcast - https://podcasts.apple.com/ca/podcast/expanded-podcast-by-to-be-magnetic/id1419732648 Codependent No More - https://melodybeattie.com/books/codependent-no-stop-controlling-others-start-caring/ We love our collabs!  Check this out!   Awakening The Wise Woman: https://www.awakeningthewisewoman.com/she-awakens Rachel Shumway - How to Bad-Ass It By Your Boundaries Starter Kit: https://www.thebadassacademy.com/ **   “21 years ago I survived a sexual assault from my boyfriend.  14 years ago I decided not to kill myself.  11 years ago I was left with 350 k worth of bad debt.  9 years ago I walked away rather than endure sexual coercion and harassment from my boss. 7 years ago I welcomed my beautiful daughter into the world.  5 years ago I left my marriage to fall in love with myself. 3 years ago I allowed myself to fully heal and reconnect with my feminine;  2 years ago I rebuilt my life, moved into my own tiny home and found my Lifetime Love.  Last year, I started my podcast and welcomed my baby boy earth side." Candice is a mom, podcaster, social marketer and essentialist who loves to engage in interesting conversations with other influencers and entrepreneurs.  Her favourite conversations are the ones that take courage to engage in.  (Check out her podcast, Create the Ripple Podcast)   She has learned the power of saying no, listening to your own heart and speaks openly about subtle abuse as it occurs in relationships - personally and professionally.   She's become a voice for listening to your own truth and speaking it clearly, powerfully - at home, at work and in your life.  She spends her time living - in a tiny home (250 sq ft), traveling, speaking and sharing candidly with others how to live life after betrayal, to trust themselves, to speak up for themselves and set powerful boundaries.    After a narcissistic partner cheated on her with multiple women, left her (and the country!) With over 350 thousand dollars worth of bad debt, Candice was forced to rebuild her life, her credit and her trust in herself. Coming out of this, she encountered her own “Me Too” moment dealing with sexual coercion and harassment in her professional life; saying no resulted in her being the target of gossip that tarnished her reputation.    Deeply affected by the gaslighting and the experiences, she adopted a minimalist lifestyle, leaned on her personal network and practiced radical personal forgiveness, acceptance and responsibility.  The journey was not without its impact and Candice shares powerfully about dealing with anxiety, depression, shame and learning to let go.   When grief rocked her world a little less than 2 years ago, Candice knew it was time to stop her life, hit the pause button and finally do the deep work to heal her heart, self and mindset.  Emerging from this place, Candice has begun to embrace her fierce and receptive feminine nature.  The journey to be and embrace all the parts of herself has led her to the place to start her wildly successful Create the Ripple Podcast; Trust the Niggle and Tell the Truth - where she features other amazing guests who are not afraid to do the hard work of personal development, listen to their own minds/heart and then speak up and out for those things that matter; to themselves and to make a difference in the world.   Candice loves her essentialist lifestyle for the beauty and freedom it offers her.  She can never resist the urge to take off her boots to walk barefoot into a clear mountain lake or stream. When she is not connecting or writing, she can be found disappearing into the backcountry trails of Canada with her life-love Mark and losing herself exploring waterfalls and mountain trails. She is a quiet introvert who adores eating clean foods and reading a great book.     For Website and Social Links: https://candicesmiley.carrd.co/   DISCLOSURE: I USE MY WEBSITE  AND SOCIAL MEDIA PLATFORMS TO CREATE THE INCOME THAT SUPPORTS MY LIFESTYLE. WHEN YOU FOLLOW ME POSTS/ARTICLES/PAGES/ESSAYS  MAY CONTAIN AFFILIATE LINKS, MEANING I GET A COMMISSION IF YOU DECIDE TO MAKE A PURCHASE THROUGH MY LINKS, AT NO COST TO YOU. PLEASE READ MY DISCLOSURE FOR MORE INFO   Like what you hear? It would mean so much to me if you would take a minute to rate and review the show! It truly gives me that extra motivation to keep dishing out my best content.   RateThisPodcast.com/createtheripple

How to get great press is one of the most asked about topics, and for good reason… Getting press mentions can help make your business, and that's why it's so important for entrepreneurs to know how and what to pitch to the media. In this episode, Sonja sits down with Karin Eldor, a senior contributor at Forbes whose writing focuses on founders, creatives, and visionaries. Can you DM an editor? How many times should you follow up before sounding like a stalker? How long should an email pitch be? Get your notebooks ready because Karin is ready to answer your questions, share examples of the best and worst pitches she's ever received, and she'll share about her new Ebook How To Get Press: It Takes One Yes.Lifeline Links: Sonja's Instagram, YouTubeKarin Eldor Instagram, Website Let SOS save you money! Click here to save 30% on email marketing with constant contact!SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets, and engineered and edited by Zach Schwartz.

Public relations - What is it and how can you use similar strategies to grow your business no matter who your audience is. Public relations isn't just media, it's the sum of the public opinion about you and your brand. It's what people are saying about you when you're not in the room and understanding how to use PR to your advantage to promote your creative business. I interview Alicia Penhorwood of Harper Collective to share her tips and advice around how to create great PR for your brand.Alicia shares her expertise on how to pitch your business to media, my personal experience with PR marketing in my business and how i used it to attract the attention of my own target audience when i first started out. How to create media relationships, how to position your brand as a leader in your industry and the power of creating a great media pitch and how to get featured in publications  is valuable for all businesses to start getting large media coverage with no budget.You can also list to Alicia's podcast “The honestly imperfect podcast”  https://www.instagram.com/honestlyimperfectpodcast/?hl=enWhat to be the stand out, booked out, go-to creative in your space? Creating a perfect niche and irresistible offer is key to getting your dream clients through your door. Use my free niche/offer calculator to find your perfect niche HERE 

Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. Here's what you'll learn:Learn what an editorial calendar is, what it looks like, and how to read itLearn how editorial calendars can be used when developing your press strategy inhouse and/or for clients Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calendar that will aid in helping you pitch strategically year-roundAnd much more from your host in this week's minisodeSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand's success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight. In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business. Here's what you'll learn:Five things you should prepare before you get pressWhat those five things are and how they are affected by the spotlightLexie's own experience from her career  and what she's learned to prepare ahead of timeKnowing what can and cannot happen from landing a big-time press placement or winThe importance of preparing yourself, your family, your team, and your systems to fully maximize the given ROI of a PR opportunityWhat's coming up for Season 3 in the Pitchin' and Sippin' podcastSign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin'? Book a Free Consultation here.Email Lexie directly with show requests at Lexie@theprbarinc.comInstagram: @theprbar_incGo back to the homepage

Brandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate for Liberty University's Strategic Media Communications program. She also serves on the national PRSA Entertainment & Sports Executive Committee and Board Chair for the Oklahoma Women's Coalition to represent women's advocacy.In today's episode we talk through the differences and similarities that exist when learning PR in a classroom vs. doing PR in the real world, and we do a deep dive into the world of product placement and product pitching. Brandi gives us her best do's, don'ts, and what she's currently finding successful when pitching in the market today.Here's what you'll learn:The ins and outs of what product placement is in public relationsBrandi's extensive background in public relationsWhat PR looks like in the real world vs. learning it in the classroomThe pros and cons of pursuing a higher education in the field of PRWhat Brandi sees when pitching on the market today and what has been most effective in securing earned coverageLearn her do's and don'ts when it comes to pitchingAll about her agency Brandinc PRAnd so much more from this PR pro! Find more on Brandi Sims below!Facebook: www.facebook.com/BrandincprInstagram: www.instagram.com/BrandincprTwitter: https://twitter.com/BrandincprLinkedIn: www.linkedin.com/company/brandincprWebsite: www.brandincpr.com Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incGo to the homepage

We're doing a Feed Drop this week with my interview on The Sixth Degree Podcast with Emily Merrell. In this episode, we talk all things PR – specifically, the difference between PR and marketing, we dive into THEPRBAR's 6 relations of PR, address whether or not “Bad Press” truly exists, and the first steps in getting press-ready. If you enjoy Emily's show – as I know you will – hop on over to her podcast The Sixth Degree and leave her some love!Here's what you'll learn:The difference between marketing and PRLexie explains how she got into the world of PRLearn about the importance of PR for any type of businessLearn about THEPRBAR inc.'s “6 Relations of PR” How to get started in doing your own PRWhat a PR coach actually does and isIs there such a thing as bad press? Hear Lexie's take.The importance of networking in business and PR. More about how to work with THEPRBAR inc. and Lexie SmithAnd much more! Learn about Ready Set Coach here: https://readysetcoachprogram.com/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin'? Book a Free Consultation here.The Sixth Degree Podcast with Emily Merrell: https://podcasts.apple.com/us/podcast/the-sixth-degree-with-emily-merrell-podcast/id1506067934Six Degrees Society Instagram: https://www.instagram.com/six_degrees_society/?hl=enEmily Merrell's Instagram: https://www.instagram.com/emilyamerrell/?hl=en