Podcast appearances and mentions of arik hanson

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, host Sara Payne is joined by Arik Hanson, a renowned social media strategist whose client roster includes major names like Walmart, Sleep Number, and Dairy Queen. Arik brings his wealth of experience—having completed over 80 brand audits and coaching assignments—to discuss a challenge that persists in healthcare marketing: executive social media presence. Our conversation dives deep into why, as we look ahead to 2025, it's no longer enough for a health brand's logo to have a voice online—its leaders must step forward as well. People trust people, not logos, and an authentic executive presence is now the engine for brand trust and influence. Sara and Arik unpack the pitfalls of outdated executive social practices—such as sterile press releases and navel-gazing posts—and dig into what it truly means for a healthcare leader to show up online and create real impact. The episode explores the unique compliance challenges of healthcare, the growing appetite for authentic storytelling on LinkedIn, actionable strategies for executives who want to build trust (not just rack up low-engagement posts), and honest guidance for health CMOs who want to elevate their organization's digital reputation. Whether you're a CMO, a senior health executive, or a healthcare marketer eager to help your leaders “get social” the right way, this episode delivers practical, no-nonsense advice for the next era of social media leadership. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of health care depends on it. Key Takeaways 1. Executive Presence Outshines Brand Voice Arik asserts that while corporate brand pages are essential, individual executives' profiles often dramatically outperform them—sometimes by a factor of 5-10 in engagement, even at Fortune 50 companies. LinkedIn, in particular, is a person-to-person platform, and real conversations (and, therefore, trust and influence) happen when leaders—not just logos—step directly into the public digital square. 2. Human Relatability: The New Currency Success on social, especially for healthcare executives, now hinges on content that reveals real people and real stories. The biggest audience appetite is for leaders “pulling back the curtain”—sharing glimpses into their daily work, their decision processes, and even personal experiences and stories. Arik explains that transparency and vulnerability isn't just for “everyday people”; healthcare CEOs who share relatable, behind-the-scenes moments build greater affinity and trust. 3. Three Practices to Leave Behind Outdated tactics still dominate many executive feeds. Arik lists the top three to retire: 1) stop sharing sterile links—engagement plummets when you do; 2) don't fixate on company-centric updates—shift to industry trends and real cultural conversations; and 3) resist hiding behind “faceless” professionalism—show yourself (photos, videos, candid moments) and prioritize authenticity over carefully manicured corporate poses. 4. Measuring What Matters: Beyond the Vanity Metrics While it's important to track posts, engagements, and follower counts, the most valuable indicators of executive social success are often qualitative: Who is commenting? What are they saying? Are you seeing more meaningful interactions, speaking invitations, or employee goodwill? Arik reminds us that the real ROI often appears in direct feedback and doors opened (speaking gigs, candidate inquiries), not just numbers on a report. 5. The CMO's 90-Day Play: Coach for Humanity If you can only do one thing in the next quarter, Arik recommends helping executives inject greater humanity and relatability into their content, even if that means starting small—like celebrating...

Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities -- 20 percent is the volume he suggests -- to matters of interest to employees. That's because data shows that 30 percent of a brand page's engagement comes from the company's employees. In this short mid-week episode of "For Immediate Release," Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.Continue Reading → The post FIR #304: Reaching Employees Through Social Media appeared first on FIR Podcast Network.

Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities -- 20 percent is the volume he suggests -- to matters of interest to employees. That's because data shows that 30 percent of a brand page's engagement comes from the company's employees. In this short mid-week episode of "For Immediate Release," Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.Continue Reading → The post FIR #304: Reaching Employees Through Social Media appeared first on FIR Podcast Network.

Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you're still using that worked in the past, but they're outdated now. Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter. Don't worry, we aren't talking about the new dance craze that you need to jump on! These trends involve strategies to help businesses consistently show up in an effective way for their audience.

What did you want to be when you grew up? I waffled between professional baseball player and fighter pilot when I was really young. Then I went through a phase of wanting to be an architect or to anchor SportsCenter. The latter of those indirectly led me here, which is at least in the right industry. I'll guarantee none of you ever said you wanted to grow up to be a YouTuber. Or a TikTok star. But those are some of the top answers that children give today to that question.  A few years ago, we would laugh. Today, we probably still do, but we shouldn't.  An online content creator, or influencer if you will, is a skilled craftsperson whose earning potential in today's world far exceeds that of most of the jobs these kid's parents have. To laugh at them and dismiss that career path because we think it's short-sighted and foolish, only exposes us as being short-sighted and foolish.  My friend Arik Hanson had blog post last week that caught my attention. Arik is a social media and public relations consultant, speaker and influencer in his own right based in Minneapolis. He's also one half of Hanson & Hunt, a great PR and communications podcast that is also on the Marketing Podcast Network along with this show. Arik's post last Tuesday was titled, “Will your kids go to school to be professional social media influencers?” I know. Most of you chuckled at the notion. But you shouldn't. I'll tell you more about why in today's commentary. Today's show also features reference to my daughter's young adult book review channel on YouTube and encourages you to add a subscription to my YouTube channel, now including a version of this podcast, so her 200 or so more followers than me can perhaps stop being a source of personal embarrassment. Heh. And we also highlight our first listener voice mail today. Marc Duke, a B2B influencer consultant and all-around CMO brain for hire in Great Britain, had some comments and a question about last week's commentary on influencer consultants. This episode of Winfluence is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, "completely detests and doesn't trust the influencer culture." He then proceeded to prove the theory with fairly trustworthy facts and statistics, convincing me it's more than a theory. The key statistics he used to illustrate the problem were ones I'm very familiar with as I, too, used them in Winfluence - Reframing Influencer Marketing to Ignite Your Brand. He pointed to the Edelman Trust Barometer and PR industry research from Cision and PR Week. The Edelman information I report in the book is, according to the 2019 Edelman Trust Barometer, 58 percent of Americans have admitted to purchasing a product based on discovering it through an online influencer. Arik shared similar stats. Then he cited the Cision and PR Week data surveying public relations and media relations professionals. When asked how much of their PR efforts are focused on mainstream media versus influencers, three out of four—74 percent to be precise—said mainstream media. When's the last time you saw data that indicated media coverage of a product or service led to someone purchasing it? Instead of just posing my own reactions to Arik's wonderful piece, I called him up and we chatted about it on a special episode of Winfluence - The Influence Marketing Podcast. I played devil's advocate a bit just so we could gut-check both his and my assertions and assumptions, but I think you'll enjoy the discussion and the "what now" ideas we came up with. Find Arik Hanson's original piece over at ACH Communications where he blogs. You can connect with him on Twitter or LinkedIn as well. Oh, and Arik co-hosts a pretty darn good communications podcast along side Kevin Hunt of General Mills called The Talking Points Podcast. You should subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

In their August 2019 episode, Arik Hanson and Kevin Hunt discuss:The "demetrication" trend in social media (2:00)A lesson from news websites about how not to overwhelm your online readers (4:10)Edelman's employee backlash (6:30)Spotlight: REI's new magazine (9:25)Arik's advice for your personal social media activity (10:50)Does taking risks in a marketing campaign make it more effective? (17:25)Facebook wants communicators to create groups, but should you? (23:30)Shoutout interview: Ashley Voge, Smiths Medical (32:35) MORE INFORMATIONShow page*Get the links for Episode 117Facebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpointMinnesota PRSA

This episode of Heads Up is supported by StaffConnect. Welcome to episode #22 of Heads Up!, a weekly podcast summarizing research, writing and retweets that I think communicators will find interesting.  Here are this week's stories: Don't you realise, employee engagement is a leaky bucket? (Ian Buckingham) Case Study: Communicating with a Mobile Workforce (Paul Barton) Employee Experience and Employee Engagement - the long and the short of it (Donna Burtchaell) Rethinking how to introduce a new CEO to employees (Arik Hanson) 3 Reasons Why Your Team Needs A Quality Communication Dashboard (Aniisu Verghese) All original links are also available at learnicology.com/headsup. But I don’t want this to just be what comes across my screen. If you see things you think I should talk about here, share them with me. Could be a new infographic. Or a great case study. Perhaps a webinar. Send a Tweet to @learnicology or an email with the link to headsup@learnicology.com. Subscribe to ICology on Apple Podcasts or wherever you get your podcasts.  

The story about Black Friday and Cyber Monday wasn't just the deals and what was sold. They also were notable for a big increase in social chatter around them and how brands engaged with consumers. Also this week, Facebook's crackdown on promotional posts from companies and brands, the Girl Scouts are finally setup to sell cookies online, the differences between brand journalism and content marketing, and the biggest PR win of 2014.

LinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota. Plus, the relationship between PR pros and reporters, the definition of a "corporate" blog and Derek Jeter jumps into the content business with some of the biggest names in sports.

Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the earnings gap between a company's CEO and employees.

Listen in as the team at Interval, along with guest Arik Hanson, discuss this week's hot topics in healthcare marketing: responsibility for social media in healthcare organizations, celebrity vs. patient endorsements, transparency with social media, ads we love and more