Podcasts about General Mills

American food manufacturer

  • 1,453PODCASTS
  • 2,581EPISODES
  • 37mAVG DURATION
  • 1DAILY NEW EPISODE
  • Jun 21, 2025LATEST
General Mills

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about General Mills

Show all podcasts related to general mills

Latest podcast episodes about General Mills

Making Marketing
Slowing retail sales, cleaner products from Kraft-Heinz, and the rise of private label

Making Marketing

Play Episode Listen Later Jun 21, 2025 42:57


On this week's episode of the Modern Retail Podcast, senior reporters Gabriela Barkho and Melissa Daniels break down the latest May retail sales data and explain what it signals about consumer sentiment heading into summer. They also get into announcements from big CPG corporations like Kraft Heinz and General Mills about eliminating artificial dyes in U.S. products amid the "Make America Healthy Again" movement.During the featured segment, they're joined by reporter Julia Waldow for a deep dive segment on the rise of private labels. These days, store brands are not just cheaper alternatives to name brands but trendy and even viral products in their own right. About 40% of shoppers say they buy private labels to save money, and 60% say it's because it's a better value, per a Numerator survey.

Live Greatly
2 Key Components for Success: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later Jun 20, 2025 4:40


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 2 key components for success. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Where We Buy: Retail Real Estate with James Cook
CEO Jennifer Schuler on the Legacy of Handel's Homemade Ice Cream - Where We Buy #339

Where We Buy: Retail Real Estate with James Cook

Play Episode Listen Later Jun 20, 2025 30:56


Jennifer Schuler, CEO talks about the storied history of  Handel's Homemade Ice Cream, from Alice Handel's dedication to quality ice cream starting in 1945 in Ohio, to today's franchise-driven expansion. Jennifer shares her own career journey from General Mills to Wetzel's Pretzels, highlighting her passion for the food industry. The conversation touches on the Handel's growth strategy, focus on quality, and the hands-on approach to ice cream making. She also discusses the nostalgic and emotional connections people have with ice cream, the importance of the right real estate, and the challenges of the labor market. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

Furthermore with Amanda Head
Iranian threats, transgender ideology & the ‘Nimbus' COVID variant: The fight for sanity in a WOKE world

Furthermore with Amanda Head

Play Episode Listen Later Jun 20, 2025 28:58


On this episode of the podcast, Congressman Randy Weber, women's sports advocate Paula Scanlan, and Dr. Peter McCullough all join podcast host Amanda Head for a conversation about how we can continue defending our republic despite living in a ‘woke-dominant' world. Rep. Randy Weber (R-TX) outlines the growing threat of Iran and highlights the national security urgency of sealing the southern border. He contrasts Biden's failure with Trump's effective border and immigration policies, especially those that benefited the agricultural labor market.Meanwhile, Paula Scanlan breaks down a recent House Republican bill that blocks federal funding for gender transition procedures. The pair react to the U.S. Supreme Court's decision upholding Tennessee's ban on gender surgeries for minors and expose the hypocrisy of Democrats pushing radical trans policies despite a New York Times poll showing most Americans — including 67% of Democrats — oppose men in women's sports. Scanlan also slams the NCAA for abandoning female athletes and issues a call to action for more women to speak out.And finally, Dr. Peter McCullough joins to unpack the latest Omicron subvariant “NB 1.8.1”—nicknamed “Nimbus” and why nasal hygiene products like Immune Mist and Spry could be vital for prevention. He also praises General Mills and Heinz for moving away from toxic artificial dyes by 2027, warns about the dangers of gender transition treatments for children with autism, and renews his call to ban pharmaceutical ads to restore trust in the media. Dr. McCullough ends by endorsing Trump's idea of giving $1,000 stock market accounts to every newborn as a bold investment in America's future.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Conway Jr. on Demand
Hot Dogs, Nukes & Naked Rage

Tim Conway Jr. on Demand

Play Episode Listen Later Jun 19, 2025 29:15 Transcription Available


Kraft Heinz, General Mills to remove artificial dyes from food products over next 2 years Guy in the bathroom for 25 minutes. // Conway's Cruise. HEather Brooker on her Alaskan Cruise – Come on a cruise with us Conwaycruise.com // Nudist accused of murdering elderly neighbors allegedly said he snapped over a hot dog — which he took as a cruel ‘jab'. Like Carol Baskin Song with Tiger King Joe Exotic // Latest on Israel – Iran Conflict. What it would look like if U.S. Buster Bomber that penetrate the buried site of nuclear facilities 

DTC POD: A Podcast for eCommerce and DTC Brands
#358 - The AI Ad Strategy Every DTC Brand Needs in 2025 feat. Bestever CEO Apoorva Govind

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 19, 2025 52:05


Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

The Dogg Zzone by 1900HOTDOG
Dogg Zzone 9000 - Episode 232, Battle of the Breakfast Cereal with Patrick Reed

The Dogg Zzone by 1900HOTDOG

Play Episode Listen Later Jun 18, 2025 65:24


The DOGGZZONE welcomes back Patrick Reed for some ring side incredulity as two of wrestling most fearsome titan's... General Mills and Kellogg's oh god. Look, you have a favorite cereal, right? We'll, wait till the end to see if your brand loses. Spoiler: It does. Hard.

Squawk Pod
AI Jobs, $100m Offers, & Two Plans for Iran 6/18/25

Squawk Pod

Play Episode Listen Later Jun 18, 2025 36:34


Retired 4-star General Wesley Clark, once NATO Supreme Allied Commander, offers his advice to the Trump administration: don't bomb Iran's nuclear plant Fordow. In a lively discussion about geopolitics, General Clark suggests having both a military and a diplomatic plan for the conflict. Former Democratic Presidential candidate Andrew Yang is raising the alarm on AI's impact on the workforce. Yang discusses the future of labor and technology. Plus, General Mills has joined Kraft Heinz in eliminating artificial food dyes in U.S. products, and OpenAI CEO Sam Altman has accused Mark Zuckerberg of attempting to poach OpenAI talent with $100m paychecks.   Wesley Clark - 15:53Andrew Yang - 29:51 In this episode:Andrew Yang, @AndrewYangBecky Quick, @BeckyQuickJoe Kernen, @JoeSquawkKatie Kramer, @Kramer_Katie

O'Connor & Company
'Disgraceful' Jim Acosta, 'Anti-Woman' Abigail Spanberger, MAHA News

O'Connor & Company

Play Episode Listen Later Jun 18, 2025 25:30


In the 6 AM hour, Larry O'Connor and Julie Gunlock discussed: NY POST: White House Condemns Jim Acosta After He Jokes About Trump’s Dead Ex-Wife: ‘Disgraceful Human Being’ CARRIE SHEFFELD OP-ED: Abigail Spanberger: The Anti-Woman Candidate Virginia Doesn’t Need MAHA NEWS: Kraft Heinz, General Mills to Remove Artificial Dyes from Food Products over Next 2 Years Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Wednesday, June 18, 2025 / 6 AM HourSee omnystudio.com/listener for privacy information.

Drivetime with DeRusha
The DeRush-Hour Headlines

Drivetime with DeRusha

Play Episode Listen Later Jun 18, 2025 15:52


On "The Lead" - increasing health insurance costs, a Maple Grove legislator is grateful she wasn't home, and Anna Goorevich from the U of M on their "Women in College Coaching Report Card". Then on Page 2 - General Mills joins the movement to ditch food dyes. (Photo by Joe Raedle/Getty Images)

Inside Sources with Boyd Matheson
Colorless Kool-Aid? Kraft Heinz and General Mills pulling artificial dyes by 2027

Inside Sources with Boyd Matheson

Play Episode Listen Later Jun 18, 2025 10:41


Two major food producers say that they will be pulling artificial dyes from their U.S. products starting in 2027. While Heinz ketchup is one product that actually doesn't use artificial dyes, Greg and Holly discuss the products that could be impacted.

Live Greatly
Overcoming Status Anxiety with Kathy Oneto, Author of Sustainable Ambition

Live Greatly

Play Episode Listen Later Jun 17, 2025 22:49


On this Live Greatly podcast episode, Kristel Bauer sits down with Kathy Oneto, author of Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work.  Kristel and Kathy discuss navigating status anxiety, suggestions to avoid burnout culture, tips to support youself in work and life and lots more.  Tune in now!  Key Takeaways From This Episode: A look into Kathy's book, Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work Tips to navigate status anxiety Ideas for goal setting Ideas if you lack ambition ABOUT KATHY ONETO: Kathy Oneto is an executive and life-work coach, speaker, and facilitator who helps ambitious individuals and organizations explore how to live and work differently for greater success, satisfaction, and sustainability. With a portfolio career, she is also a strategy executive who bridges her two worlds applying strategic approaches to life and work decisions and practices. Kathy is the founder of Sustainable Ambition® and host of the Sustainable Ambition podcast. As a strategist, Kathy has had a twenty-five-year career working across business, branding, innovation, and talent. In her work today, she partners with ambitious organizations and leaders to illuminate and make progress on what matters, helping them do better for their business, customers, and people. She holds an MBA from the UC Berkeley's Haas School of Business and a B.S. in commerce from the University of Virginia's McIntire School. She is certified in the Co-Active Coaching Model and by the International Coaching Federation. Connect with Kathy: Order: Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work Website: https://sustainableambition.com/  LinkedIn: https://www.linkedin.com/in/kathy-oneto/  Instagram: https://www.instagram.com/sustainableambition/  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Cereal Killers
The Cinnamon Toast Ghost

Cereal Killers

Play Episode Listen Later Jun 16, 2025 16:08


We're going to check out an interesting new Ghost cereal from General Mills...Cinnamon Toast Crunch flavor! Then some random toasted oats, and a knock-off strawberry mini-wheats from Aldi.Become a supporter of this podcast: https://www.spreaker.com/podcast/cereal-killers--4294848/support.

Live Greatly
Rethinking Work-Life Balance: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later Jun 13, 2025 4:59


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer discusses a new way to view work-life balance. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

FactSet U.S. Daily Market Preview
Financial Market Preview - Wednesday 11-Jun

FactSet U.S. Daily Market Preview

Play Episode Listen Later Jun 11, 2025 3:38


US equity futures are slightly lower after Tuesday's gains. European markets are firmer in early trade, while Asian markets ended higher with broad gains across Greater China and Korea. US and China reached a framework to implement the Geneva consensus, though execution still requires approval from Presidents Trump and Xi. Commerce Secretary Lutnick suggested rare earth and magnet issues may be resolved through the deal, but any US export control easing depends on reciprocal Chinese moves. US-India and US-Mexico are reportedly close to interim trade deals addressing digital access and tariff relief, according to Reuters and Bloomberg. Eyes turn to Wednesday's US CPI report, where tariffs are expected to show up in higher core inflation. Elon Musk just now said he regrets his recent comments about President Trump.Companies Mentioned: Tesla, Lockheed Martin, Starbucks, General Mills

The TrustMakers
General Mills' Doug Martin on Human-Centered Brand Strategy 

The TrustMakers

Play Episode Listen Later Jun 11, 2025 30:23


Doug Martin, CMO of General Mills, joins Edelman's Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they're at, especially in everyday moments like dinnertime. Doug emphasizes the … Continue reading "General Mills' Doug Martin on Human-Centered Brand Strategy "

Live Greatly
Making Wellness a Lifestyle with Tony Angel, Spa Director at the Ritz-Carlton Orlando Grande Lakes

Live Greatly

Play Episode Listen Later Jun 10, 2025 26:35


On this Live Greatly podcast episode, Kristel Bauer sits down with Tony Angel, the Director of the Spa at the Ritz-Carlton Orlando Grande Lakes.  Kristel and Tony discuss what wellness really means, how wellness can become a lifestyle and some new wellness offerings at the Rtiz-Carlton Orlando.  Kristel and her family received a complimentary media stay at the Ritz-Carlton Orlando for 3 nights which included some activities and amenities including access to the club lounge, dinner at Primo, an Oasis Grande Cabana reservation and a couples massage.  Tune in now!  Key Takeaways From This Episode: Tips to navigate interacting will all different types of personalities  A look into the Ritz Carlton Orlando Grande Lakes  A look into what wellness really means How to make wellness a lifestyle  Tips to develop a healthier relationship with your cell phone  A look into some wellness recovery options A look into an upcoming wellness retreat focusing on mental health  ABOUT TONY ANGEL With 20 years of hospitality experience across Food & Beverage, Room Operations and Recreation and Spa, specifically in the luxury sector, Tony now resides as the Director of Spa at the Ritz-Carlton Orlando Spa — the largest spa within the Marriott and Ritz-Carlton portfolio. He is a member of the FSA Board, ISPA Ambassador and sits on the Orange Technical College Advisory Board, as well.  Connect with Ritz Calton Orlando Grande Lakes  Website: https://www.ritzcarlton.com/en/hotels/mcorz-the-ritz-carlton-orlando-grande-lakes/overview/  Instagram: https://www.instagram.com/ritzcarltonorlando?igsh=MW5raDdsaWYwMW5v  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

NETWORK MARKETING MADE SIMPLE
How Decision Making Is More Science Than Ever Before

NETWORK MARKETING MADE SIMPLE

Play Episode Listen Later Jun 6, 2025 34:58


Nika has spent 25+ years studying decision-making, with 15 of those years in consumer insights. She has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more. Connect with Nika here:https://www.linkedin.com/in/nikakabiri/www.sparkconsumerinsights.comDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

Live Greatly
A Key Trait to Help You Excel In Your Career: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later Jun 6, 2025 4:50


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a key trait to support personal and professional growth and success. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

It's No Fluke
E191 RJ Larese: Investing in Creator's Careers

It's No Fluke

Play Episode Listen Later Jun 6, 2025 44:20


RJ Larese is Vice President of Talent and Influencer Marketing for Paramount Global. He works with digital creators and unscripted talent for all the iconic Paramount brands and franchises, finding them opportunities within scripted and unscripted content, brand partnerships, consumer marketing, events, and more. Prior to joining Paramount, he was a talent, casting, and development executive with over a decade of experience at networks, production companies, and publishers, including ABC, ATTN:, Endemol, ITV America, and PopSugar. RJ has also cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1. He's worked with brands ranging from Abercrombie and Fitch, Banana Republic, Delta, General Mills, H&M, Invisalign, Moose Akedo, Sephora, Target, and Ulta. In 2021, RJ was named an AdWeek Young Influential. In 2022, he was on the Variety Power of Pride list for his contributions empowering the LGBTQUIA+ community in the entertainment space. In 2023, he was named on LA TV Week's 40 Under 40 honoree list, backed by Broadcasting and Cable.

ReinventingPerspectives
Uncomplicated Business: The Smart Way To Launch Your Business with John Cousins

ReinventingPerspectives

Play Episode Listen Later Jun 4, 2025 34:26 Transcription Available


Send us a textWhat if everything you were taught about business was overly complicated on purpose?Top 5 Episode Highlights:The one myth about entrepreneurship that keeps smart people stuck How John turned outdated university lectures into a global platform A step-by-step breakdown of how to start a business with zero investor capital Why “pivot or persevere” isn't just a strategy How AI is transforming educationJohn is an investor, author, and the founder of MBA ASAP, which provides training to individuals, over 30,000 students in 165 countries, and corporations including Adidas, Apple, General Mills, Kaiser Permanente, Lyft, PayPal, Pinterest, Mercedes-Benz, and Volkswagen.John was the cofounder of Biomoda (IPO 2006), Advanced Optics Electronics (IPO 1999), FoodSentry (epic fail), MBA ASAP, and Tetraktys Global. He holds undergraduate degrees from the Massachusetts Institute of Technology (MIT) and Boston University, as well as an MBA from the Wharton School.Learn more about John at https://www.mba-asap.com/Connect with John at https://www.linkedin.com/in/johncousinsiii/Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.comSupport the show

Big Variety Old Time Radio Podcast. (OTR) Presented by Chemdude

I Remember Alice

general mills adventure theater
Live Greatly
Entrepreneurship and Embracing an Empowering Mindset With Nancy Twine, Founder of Briogeo

Live Greatly

Play Episode Listen Later Jun 3, 2025 23:51


On this Live Greatly podcast episode, Kristel Bauer sits down with Nancy Twine, entrepreneur, advisor and philanthropist, to discuss entrepreneurship and embracing an empowering mindset.  Nancy shares some words of wisdom from her journey as the founder of the hair care line Briogeo and lots more.  Tune in now!  Key Takeaways From This Episode: A look into Nancy's journey as the founder of Briogeo Tips for entrepreneurs to have a successful business Ideas to embrace an empowering mindset Resilience building tips ABOUT NANCY TWINE ENTREPRENEUR, EXECUTIVE, INVESTOR, ADVISOR & PHILANTHROPIST Nancy Twine has carved her own unique path in the business world. Pivoting from her first career as a VP at Goldman Sachs, she sought a different life filled with inspiration and purpose. Tapping into her mother's roots in natural product formulation, Nancy created Briogeo — the clean, high-performance hair care line that pioneered the "skinification" of hair movement. At the age of 29, Nancy became the then-youngest Black woman to launch a product line at Sephora, and the brand has gone on to win dozens of awards for innovation, including one of the highest number of Allure Beauty Awards in the prestige hair care space. In 2022, less than 10 years after launch, Nancy sold Briogeo to The Wella Company. Nancy is one of the few Black CEOs and businesswomen who have launched & scaled a global business, raised over $20M of Private Equity Funding, and who has sold her company in a strategic M&A process – all before the age of 40. Today, Nancy is an active investor in multiple startups across the Beauty, Wellness, Food & Beverage, Tech, and Real Estate industries. She is also considered a leading expert in entrepreneurship, growth mindset, and female leadership and has been sought out for profiles and opinion from publications such as Inc., Forbes, WWD, NPR, Allure and Vogue. Nancy is the recipient of the Goldman Sachs Builders + Innovators Award, Entrepreneur's 100 Women of Impact, Inc's Female Founders 100, Essence Magazine Power 40, Black Enterprise 40 Under 40, and Gold Stevie Awards for Best Female Solo Entrepreneur. Nancy currently serves on the board of Cosmetic Executive Women and the philanthropic organization, Room to Grow.  Connect with Nancy: Website: https://nancytwine.com/  LinkedIn: https://www.linkedin.com/in/nancytwine/  Instagram: https://www.instagram.com/nancytwine/?hl=en  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Live Greatly
A Tip to Navigate Awkwardness and Uncomfortable Emotions: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later May 30, 2025 4:40


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a tip that may help in navigating awkward situations. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

DTC POD: A Podcast for eCommerce and DTC Brands
#357 - Product First, Creator Second: How 1Up Candy Hit $10M in 10 Months feat. VOID CEO Chris Koch

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later May 29, 2025 43:45


Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Building Better CMOs
Doug Martin, CMO of General Mills: Emotional Connections Matter

Building Better CMOs

Play Episode Listen Later May 28, 2025 55:40


Watch this interview on YouTube⁠⁠ ⁠⁠Full transcript⁠⁠ — "Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills. Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing strategies resonate on a personal level. Today on Building Better CMOs, Doug and MMA Global CEO Greg Stuart dive into the impact of AI on marketing, the challenges of measuring marketing's effectiveness, and creative strategies like Progresso's soup-flavored cough drops campaign. Doug also shares his thoughts on the future of grocery stores and of marketing, emphasizing the enduring need for human creativity alongside AI advancements. This episode was produced and edited by Eric Johnson from LightningPod.fm. ⁠Follow Building Better CMOs in your podcast app⁠⁠ ⁠⁠Subscribe on YouTube⁠⁠ ⁠⁠Rate & review the podcast⁠⁠ Links: ⁠⁠Doug's LinkedIn⁠⁠ ⁠⁠Greg's LinkedIn⁠

Live Greatly
Navigating Awkwardness and Building Your Social Muscles with Henna Pryor, Author of Good Awkward

Live Greatly

Play Episode Listen Later May 27, 2025 23:23


On this Live Greatly podcast episode, Kristel Bauer sits down with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become The Bravest You.  Tune in now!  Key Takeaways From This Episode: A new perspective about awkwardness How to navigate times when you feel awkward How to build your social muscles A look into Henna's book, Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become The Bravest You ABOUT HENNA PRYOR Henna Pryor, CSP is a dynamic Workplace Performance Expert who speaks and writes about performance mindset, interpersonal dynamics, high-impact communication, and embracing bumps in a world that keeps optimizing for smoothness. She's a regular Expert Columnist for Inc. Magazine, 18x award-winning author of Good Awkward, and an in-demand global keynote speaker. Her playful personality and insightful talks blend 2 decades of working with corporate leaders and teams, with a fresh, science-based approach to taking more strategic risks and boosting social and mental fitness for success at work. Connect with Henna: Order Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become The Bravest You LinkedIn: https://www.linkedin.com/in/hennapryor/  Instagram: https://www.instagram.com/hennapryor/  Website: https://pryoritygroup.com/  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Relic Radio Sci-Fi (old time radio)
The Other World by The General Mills Radio Adventure Theater

Relic Radio Sci-Fi (old time radio)

Play Episode Listen Later May 26, 2025


This week on Relic Radio Science Fiction, The General Mills Radio Adventure Theater brings us The Other World, its story from March 6, 1977. Listen to more from The General Mills Radio Adventure Theater https://traffic.libsyn.com/forcedn/e55e1c7a-e213-4a20-8701-21862bdf1f8a/SciFi882.mp3 Download SciFi882 | Subscribe | Spotify | Support Relic Radio Science Fiction

The Thoughtful Entrepreneur
2191 - Fostering a Safe Space for Ideas by Leading with Empathy: A Talk with Sara Frasca

The Thoughtful Entrepreneur

Play Episode Listen Later May 26, 2025 21:43


Fostering a Culture of Innovation with Sara Frasca of Point NortheastIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sara Frasca, Innovation Keynote Speaker, CEO of Point Northeast, and founder of SaraFrasca.com. Known for her passion for creative thinking and business growth, Sara brings a powerful perspective on how leaders can build a culture of innovation, empower teams, and shift workplace mindsets around failure.Leading Innovation from the Ground UpSara opens the conversation with a down-to-earth personal anecdote—sharing her love for gardening and spring yard clean-up. That connection to growth, curiosity, and creativity mirrors her professional mission: helping organizations build stable foundations that allow innovation to flourish.Sara explains that many businesses operate in a state of overwhelm. When systems are chaotic, it becomes nearly impossible for teams to think clearly, creatively, or strategically. Her first step when working with a client? Stabilize. Once a business has reliable systems and operational clarity, the space for ideation, experimentation, and innovation naturally opens up.She also emphasizes that leaders must model the behavior they want to see. If leaders don't take creative risks, their teams won't either. A culture of innovation requires a safe space for failure, experimentation, and continuous learning.About Sara FrascaSara Frasca is a global innovation expert, positive disruptor, and award-winning entrepreneur. A former General Mills leader turned business coach and CEO, Sara empowers organizations to embrace transformation, creativity, and bold leadership. Her experience ranges from working at startups to leading inside major corporations, giving her unique insights into how to challenge the status quo and unlock innovation. Through her work, Sara teaches companies how to build strong foundations, cultivate accountability, and create environments where people thrive by embracing experimentation and risk.About Point NortheastPoint Northeast is a boutique consulting firm led by Sara Frasca. It specializes in helping companies remove operational bottlenecks, empower their teams, and build a culture of innovation. From strategic growth planning to leadership workshops, Point Northeast equips companies with the systems and mindset they need to scale successfully.Links Mentioned in this Episode:Sara Frasca's WebsitePoint Northeast WebsiteSara Frasca on LinkedInEpisode Highlights:Why overwhelmed companies struggle to innovateHow strong systems create the space for creativityThe role of leadership in modeling experimentation and trustWhy celebrating failure is essential to long-term growthHow Sara helps mid-sized businesses scale with clarity and confidenceConclusionSara Frasca delivers a powerful reminder: innovation doesn't start with flashy ideas—it starts with clarity, leadership, and a safe space for failure. Her work helps organizations build the systems and cultures needed to unlock creative thinking and...

Live Greatly
High Power Habit To Consider Adding to Your Morning Routine: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later May 23, 2025 4:25


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a high-power habit to consider adding to your morning routine. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Live Greatly
What It Takes to Really Be Fulfilled at Work with Zach Mercurio, Author of The Power of Mattering

Live Greatly

Play Episode Listen Later May 20, 2025 24:12


On this Live Greatly podcast episode, Kristel Bauer sits down with Zach Mercurio, author of The Power of Mattering: How Leaders Can Create a Culture of Significance. Kristel and Zach discuss actionable things that can support meaningful relationships and tips to make the people in your work and life feel valued.  Tune in now!  Key Takeaways From This Episode: What is mattering and why is it important Actionable things that can have a big impact around making people feel valued Why being intentional and even scheduling ways to make people feel valued is so important  A look into Zach's book, The Power of Mattering: How Leaders Can Create a Culture of Significance ABOUT ZACH MERCURIO Zach Mercurio is a researcher, leadership development facilitator, and speaker specializing in purposeful leadership, mattering, and meaningful work. He is the author of The Power of Mattering: How Leaders Can Create a Culture of Significance. Zach advises leaders in organizations worldwide on practices for building cultures that promote well-being, motivation, and performance. He holds a Ph.D. in organizational learning, performance, and change from Colorado State University, where he serves as a senior fellow at the Center for Meaning and Purpose and as an instructor in the Organizational Learning, Performance, and Change program. Connect with Zach: Order  The Power of Mattering: How Leaders Can Create a Culture of Significance LinkedIn: https://www.linkedin.com/in/zachmercurio/  Instagram: https://www.instagram.com/zachmercurio/  Website: https://www.zachmercurio.com/  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

BYU-Idaho Devotionals
Choose to Believe | Elder David P. Homer | May 2025

BYU-Idaho Devotionals

Play Episode Listen Later May 20, 2025


This Devotional address with Elder David P. Homer was delivered on Tuesday, May 20, 2025, at 11:45 AM MST in the BYU-Idaho I-Center. Elder Homer was sustained as a General Authority Seventy on March 31, 2018. At the time of his call, he had been serving as a member of the Third Quorum of the Seventy in the Europe Area. He previously served as a member of the Sixth Quorum of the Seventy in the North America Northeast Area from 2013 to 2014. Elder Homer currently serves as a member of the Seventy with assignments at Church headquarters in Salt Lake City. He has served in a number of Church callings, including full-time missionary in the China Hong Kong Mission, bishop, stake president, and regional welfare chairman. Elder Homer received a bachelor of science degree in economics from the University of Utah in 1985. In 1987 he received a master's degree in business administration from the University of Pennsylvania. For 31 years he worked at General Mills, Inc., including assignments in the United States, Latin America, Australasia, Canada, and Europe. When he retired, he was CEO of Cereal Partners Worldwide, a global joint venture between General Mills and Nestlé S.A. David Paul Homer was born in Salt Lake City, Utah, on April 25, 1961.

Big Variety Old Time Radio Podcast. (OTR) Presented by Chemdude

Other World

general mills otherworld adventure theater
Live Greatly
A Surprising Way to Boost Creativity: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later May 16, 2025 3:48


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a surprising way to boost creativity. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Get Deep
Ep127 Tim Huebsch

Get Deep

Play Episode Listen Later May 14, 2025 140:57


Tim Huebsch: Solutions Manager of Global Business Solutions at General Mills! Join us for an immersive conversation with a corporate industry leader! From our guest's roots in rural Southern Minnesota, his early interest in tech, and his quick career ascension, our guest's engaging manner of storytelling kept us thoroughly riveted. Tim also has impressive entrepreneurial record; his attitude of humility and gratitude has truly enriched our community through board service covering scholarship outreach, sponsorship of the arts, and more. Stay tuned for minute 23:39, where Tim shares his own perspective into the “transformational power of art”

general mills southern minnesota global business solutions
Live Greatly
Creating Spaces That Encourage Creativity in Kids With Myriam Sandler, Author of Playful By Design

Live Greatly

Play Episode Listen Later May 13, 2025 24:44


On this Live Greatly podcast episode, Kristel Bauer sits down with Myriam Sandler, author of Playful by Design: Your Stress-Free Guide to Raising Confident, Creative Kids through Independent Play.  Kristel and Myriam discuss ways to create engaing play spaces for children, the importance of boredom to boost creativity and lots more! Tune in now!  Key Takeaways From This Episode: How to create spaces your kids will actually want to play in How to encourage self-directed play The importance of boredom for creativity  Rotating toys, what it is and why you should think about doing it Organizational tips for your home A look into Myriam's book Playful By Design  ABOUT MYRIAM SANDLER: Myriam Sandler is a mom of three, and the popular creator of Mothercould, a successful online educational parenting platform and brand that has inspired millions of parents, educators and caregivers worldwide. She has a global following of over 2.8+ million people and her videos have received 11.7 billion views. Myriam has been called the “bilingual baby whisper” by women's magazines and has been featured on GMA, NBC, Motherly, Yahoo!, Women's World, Flaunt magazine, Grazia, and more! She wrote “PLAYFUL BY DESIGN” as an extension of her burgeoning online business and platform which has attracted followers from influencers and celebrities alike. Connect with Myriam: Order Playful by Design: Your Stress-Free Guide to Raising Confident, Creative Kids through Independent Play Instagram: https://www.instagram.com/mothercould/  YouTube: https://www.youtube.com/mothercould  Facebook: https://www.facebook.com/mothercould  Website: https://www.mothercould.com/about About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

R.O.G. Return on Generosity
232. Crushing the Soul Crushers with Tim Leake

R.O.G. Return on Generosity

Play Episode Listen Later May 13, 2025 49:24


“Making progress is soul-crusher free." "We can control how we react to it." "Assume positive intent."   Episode summary | In this conversation, Tim Leake, founder of Let's Lightbulb, discusses how to make work enjoyable and productive. He shares insights on creativity, collaboration, and the importance of humor in high-stakes environments. Tim emphasizes the need for leaders to be generous and supportive, creating a culture where everyone can thrive. He also highlights practical strategies for overcoming soul-crushing moments in the workplace and the ripple effect of generosity in leadership.   R.O.G. Takeaway Tips | Creativity and speed are unfair advantages in today's fast-paced world. Assuming positive intent can transform team dynamics. Humor and levity can create a psychologically safe environment. Generosity in leadership fosters deeper connections and opportunities. Collaboration requires structure to be effective and efficient. Soul crushers are often invisible but can be addressed through proactive measures. Listening is a critical skill for effective leadership. The more value you give away, the more it comes back to you. Creativity is essential for solving problems in any field.   Chapters |  00:00 Introduction to Tim Leake and Soulcrushers 01:41 The Courage to Create: Tim's TEDx Experience 05:24 The Concept of Soul Crushers and Their Impact 10:25 Empowering Work: Making Work Fun Again 15:58 Practical Strategies to Combat Soul Crushers 19:36 Creativity as a Core Element in Problem Solving 21:30 Leveraging Humor and Levity in Business 24:20 The Multifaceted Benefits of Fun in Work 25:51 The Impact of Fear on Communication 28:30 Creating Psychological Safety in Teams 32:45 The Power of Generosity in Leadership 37:37 Building Relationships Through Generosity 44:18 The Ripple Effect of Generosity 46:43 Sparking Creativity in Teams 48:21 The Importance of Listening in Leadership   Guest Bio | Tim is a founder, facilitator, and crusher-of-soul-crushers at Let's Lightbulb — a consultancy that helps leadership teams accomplish twice as much in half the time, through creative and strategic workshop facilitation. He specializes in running High-ROI Off-Sites and Solution Sprints for executive and leadership teams. Additionally, he's an Executive Trainer at AJ&Smart, often called the world's best facilitation training company. He's been using facilitation, creativity, and innovative thinking to help businesses drive revenue for over 25 years. Before creating a company of his own, Tim spent nearly a decade as the Chief Marketing & Innovation Officer for RPA, one of the largest independent agencies in the U.S. Prior to RPA, he was a global innovation and transformation facilitator and speaker with Hyper Island — helping companies (including General Mills, Target, Ikea and many more) thrive in a constantly changing digital world. He began his career on the creative side of the advertising industry, where he was a Creative Director & Director of Creative Innovation at Saatchi & Saatchi NY, and got his start at TBWA/Chiat/Day, as a copywriter working on world-famous efforts like the Energizer Bunny and Taco Bell Chihuahua campaigns. He's a frequent speaker at international events including the Cannes Festival of Creativity (France), Hyper Island (Sweden), CPH Transform (Copenhagen), Dani Komunikacija (Croatia), AToMiC (Canada), Advertising Week (USA), SXSW (the country of Texas), and more.   Guest Resources:  www.letslightbulb.com Humor, Seriously by Jennifer Aaker and Naomi Bagdonas Humor That Works by Andrew Tarvin   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Tim Leake, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 233, Special Guest, Sydney Cummings Houdyshell.

Big Variety Old Time Radio Podcast. (OTR) Presented by Chemdude

Three Swords

general mills adventure theater
Wise Traditions
526: The Damaging (& Insidious) Effects of Glyphosate and What Bayer is Doing to Avoid Liability with Kelly Ryerson

Wise Traditions

Play Episode Listen Later May 12, 2025 37:48


Glyphosate is a toxic carcinogenic chemical found in RoundUp, a weedkiller that is routinely sprayed on our lawns and crops. But the bad news doesn't stop there! It is making its way into the food we eat, the air, and the water. Worse still, the maker of glyphosate, Bayer, is working on passing liability shield legislation so that they cannot be sued for the way the poison in their products is affecting the nation! Today, Kelly Ryerson, known as the Glyphosate Girl, explains why she is working so hard to inform the public about the dangers of glyphosate and the company that wants to protect itself from the fallout of the harm it is causing. Kelly goes over the legislation that is being considered in various states across the country. She also explains why glyphosate is so damaging, how it personally affected her own life, and how a General Mills whistleblower helped her to connect the dots about it all. Update: The liability legislation being considered in North Dakota, at the time of the interview, has since been passed in that state.   Visit Kelly's websites: americanregeneration.org and glyphosatefacts.com Become a member of the Weston A. Price Foundation (and use the code pod10) Check out our sponsors: Arvoti and Lumiram

Live Greatly
3 High-Power Habits to Support Peak Performance: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later May 9, 2025 5:06


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 3 high-power habits to support peak performance. Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

DTC POD: A Podcast for eCommerce and DTC Brands
#356 - 0 to $50M in 24 Months: The Explosive Growth Story of BRĒZ feat. CEO Aaron Nosbisch

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later May 9, 2025 48:16


Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Live Greatly
Thriving in Diverse Environments with Stephanie Chung, Author of Ally Leadership: How to Lead People Who Are Not Like You

Live Greatly

Play Episode Listen Later May 6, 2025 32:24


On this Live Greatly podcast episode, Kristel Bauer sits down with Stephanie Chung, the first African-American president of a private aviation company and the author of Ally Leadership: How to Lead People Who Are Not Like You. Kristel and Stephanie discuss some keys to thrive in environments with people who aren't like you and lots more.  Tune in now!  Key Takeaways From This Episode: A look into Stephanie's book Ally Leadership: How to Lead People Who Are Not Like You Some challenges that leaders and employees are currently facing and how to overcome them How to navigate the fear of being canceled  The importance of realizing that you have a privilege ABOUT STEPHANIE CHUNG  Stephanie is not just an #1 international best-selling author; she's a force of strategic innovation, a beacon of change, and a titan in the world of business growth and human capital management. With over 30 years of experience, Stephanie has cultivated a reputation for turning challenges into opportunities and transforming growing businesses into thriving hubs of success. As a pioneering woman of color in the aviation sector, Stephanie has ascended to top executive roles, influencing industry standards and driving impactful growth. Her tenure as Chief Growth Officer at Wheels Up and President at JetSuite is marked by innovative strategies that significantly expanded membership and redefined brand positioning. As an aviation trailblazer, Stephanie has 35 years of aviation experience, from a baggage handler to being the first African-American private aviation company president. Never meeting an expectation she didn't plan on surpassing, she led a private aviation sales team that beat their quota of almost $1B every year. Apart from her executive accomplishments, Stephanie is a highly sought-after keynote speaker and author whose work has been translated into 60 different languages. Her works, particularly in applying neuroscience to sales and leadership, offer groundbreaking and practical strategies for professional growth. Her engaging and practical insights have made her a top rated speaker for events and organizations in search of deeper, longer lasting, change. Stephanie's influence also extends to her board roles with organizations like the Make-A-Wish Foundation and the National Business Aviation Association, where her strategic insights have guided significant organizational transformations. At the heart of Stephanie Chung's extraordinary success is her unwavering belief in the strength of human connections, fueling a journey that inspires us all to be better, together.  Stephanie has received numerous accolades. She was named: Adweek's “Women Trailblazers”, Robb Report's “23 Black Visionaries Who are Changing the Luxury World”, WLTH's “Top Women in Travel & Hospitality”, Savoy Magazine's' “America's Most Influential Black Executives, and D CEO Magazines “Top 500” She is listed on the Ebony Power 100, was a contributing columnist for Inc. and Black Enterprise Magazine, and has influence that transcends borders. She is a former contributor to Inc. Magazine and can be seen on ABC, NBC, CBS, and more. Her journey is a testament to the power of strategic thinking, resilience, and unwavering dedication to excellence. Connect with Paula: Order Ally Leadership: How to Lead People Who Are Not Like You TikTok: @thestephaniechung Instagram: @thestephaniechung Linkedin: thestephaniechung YouTube: @Coachstephaniechung Facebook: TheStephanieChung Website: www.stephaniechung.com  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

The CPG Guys
Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)

The CPG Guys

Play Episode Listen Later May 5, 2025 48:55


The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our own biases of how he saw the notion of a 'brand'. We decided to bring him on the pod, he agreed, here is the episode. Enjoy the listen to what Gen Z thinks of the many brands we have spent decades building.Here's what we asked Shaan : Personal Experience & Perspective : What inspired you, as an 18-year-old, to attend CAGNY 2025, and how did you prepare to get the most out of it? Were there any moments during the conference that shifted your opinion about a brand or product?Health & Wellness Trends :Do you think the current “better-for-you” trends reflect authentic health concerns among Gen Z—or are they still mostly marketing tactics?Marketing Strategy : Which brand do you think best understands Gen Z in terms of digital-first marketing, and what made it stand out? How important is authenticity in influencer marketing to you and your peers? What makes something feel “forced” versus genuine?Innovation & Missed Opportunities : You pointed out how companies missed TikTok trends—why do you think they're slow to adapt, even when the data is right there? Do you think there's a risk in brands trying too hard to be trendy or viral? What's the right balance?If you could advise General Mills on a single product innovation to better appeal to Gen Z, what would it be?Product Development & Personalization : How important is personalization in food products for Gen Z? Would you actually use something like a custom snack box?Cultural & Social Relevance : What's one cultural or social movement you feel CPG brands are completely missing out on when it comes to Gen Z? Which viral food trend do you think has the most untapped brand potential right now?Vision for the Future : If you were to attend CAGNY 2030, what changes or evolutions would you hope to see in how brands engage with your generation?Personal Experience & Perspective? Were there any moments during the conference that shifted your opinion about a brand or product?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/Subscribe to Mass Market Retailers here: https://massmarketretailers.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Live Greatly
5 Tips to Build a Growth Mindset: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later May 2, 2025 3:52


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 5 tips to build a growth mindset.  Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

DTC POD: A Podcast for eCommerce and DTC Brands
#355 - The Truth About Scaling on Facebook: Lessons from $150M in Ad Spend

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later May 1, 2025 40:00


Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Live Greatly
Optimizing Your Mindset in the Workplace with Paula Davis, Author of Lead Well: 5 Mindsets to Engage, Retain, and Inspire Your Team

Live Greatly

Play Episode Listen Later Apr 29, 2025 23:45


On this Live Greatly podcast episode, Kristel Bauer sits down with Paula Davis, author of Lead Well: 5 Mindsets to Engage, Retain, and Inspire Your Team.  Paula left her law practice after experiencing burnout and earned a master's degree in applied positive psychology.  She is now the Founder and CEO of the Stress & Resilience Institute.  Kristel and Paula discuss mindsets to set you and your team up for well-being and success.  Tune in now! Key Takeaways From This Episode: A look into Paula's book Lead Well: 5 Mindsets to Engage, Retain, and Inspire Your Team  A look into what sticky recognition is and why it is important Tips to build resilience in the workplace A look into thank you plus The importance of mattering at work About Paula Davis: Paula Davis JD, MAPP, is the Founder and CEO of the Stress & Resilience Institute. For 15 years, she has been a trusted advisor to leaders in organizations of all sizes helping them to make work better. Paula is a globally recognized expert on the effects of workplace stress, burnout prevention, workplace well-being, and building resilience for individuals and teams. Paula left her law practice after seven years and earned a master's degree in applied positive psychology from the University of Pennsylvania. As part of her post-graduate training, Paula was selected to be part of the University of Pennsylvania faculty teaching and training resilience skills to soldiers as part of the Army's Comprehensive Soldier and Family Fitness program. The Penn team trained resilience skills to more than 40,000 soldiers and their family members. Paula is the author of Beating Burnout at Work: Why Teams Hold the Secret to Well-Being & Resilience, which is about burnout prevention using a teams-based approach. Beating Burnout at Work was nominated for best new book by the Next Big Idea Club, which is curated by Adam Grant, Susan Cain, Malcom Gladwell, and Daniel Pink. Paula has shared her expertise at educational institutions such as Harvard Law School, Wharton School Executive Education, and Princeton. She is a two-time recipient of the distinguished teaching award from the Medical College of Wisconsin. She has been featured in and on The New York Times, O, The Oprah Magazine, The Washington Post and many other media outlets. Paula is also a contributor to Forbes, Fast Company and Psychology Today.  Connect with Paula: Order Lead Well: 5 Mindsets to Engage, Retain, and Inspire Your Team: https://www.pennpress.org/9781613631898/lead-well/  Website: https://stressandresilience.com/burnout-book/  LinkedIn: https://www.linkedin.com/in/pauladavislaack/  Instegram: https://www.instagram.com/pauladavisspeaker/  Facebook: https://www.facebook.com/people/Paula-Davis/61565650520592/  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Live Greatly
5 Steps to Help Create Long-Lasting Positive Changes: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later Apr 25, 2025 3:39


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 5 steps to support making positive changes in your work and life.  Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

The Thoughtful Entrepreneur
2160 - Mastering Economic Change and Leadership Insights with GrowthSource Coaching's Steve Smith

The Thoughtful Entrepreneur

Play Episode Listen Later Apr 24, 2025 26:24


Live Greatly
Celebrating Earth Day and Incorporating Conservation Into your Life with Erin Simon from the World Wildlife Fund.

Live Greatly

Play Episode Listen Later Apr 22, 2025 26:32


On this Live Greatly podcast episode, in honor of Earth Day, Kristel Bauer sits down with Erin Simon, Vice President and Head of Plastic Waste and Business of the World Wildlife Fund.  Kristel and Erin discuss actionable ways that you can make an impact around conservation, how to navigate overwhelm in the conservation space and lots more!  Tune in now! Key Takeaways From This Episode: WWF's Give an Hour for Earth campaign WWF's No plastic in nature initiative How individuals can reduce plastic use in their homes and everyday life to improve their health and the health of the planet General information about plastic pollution – how big is the problem, what are some of the solutions How to handle overwhelm when it comes to conservation  About Erin Simon: Erin's mandate is to drive positive change across industries in packaging and material sustainability—an area of action that is critical to conserving the world's natural resources, and one that is key to WWF's mission of protecting people and the planet. Since joining WWF in 2011, Erin has played an integral role in growing the partnerships, programs, and science that have made WWF a leader in solving one of most pressing environmental issues of our time: plastic pollution. In addition to helping spearhead WWF's No Plastic in Nature initiative, Erin has led the development of programs to transform the way the world—and specifically business—fights the plastic waste crisis. In 2019, her team launched ReSource: Plastic, the corporate action hub to tackle the plastic pollution crisis, and since then has built out a robust portfolio of efforts and partnerships to help companies take meaningful, ambitious steps towards circularity. Erin is one of WWF's leading experts on plastics and packaging and a key member of the WWF delegation advocating for a global plastics treaty, a first-ever international binding agreement on plastic pollution. Before WWF, Erin was a packaging engineer at HP for 10 years, responsible for the design and implementation of laser jet printer and media packaging. Erin lives in Richmond, Virginia, with her husband, daughter, and dog. When she's not working, you can find her kayaking with her family. Connect with World Wildlife Fund and Erin Simon: You can go to wwf.help/hour to learn more and bank your hours for Give and Hour for Earth Website: https://www.worldwildlife.org/  Youtube: https://www.youtube.com/user/wwfus  LinkedIn:https://www.linkedin.com/in/erin-simon/   Instagram: https://www.instagram.com/World_Wildlife/  Facebook: https://www.facebook.com/worldwildlifefund  Reusable Trash Bag Erin mentioned in epiosde:  https://www.tombag.com.au/?srsltid=AfmBOoo4fjK49lj-r7h2n3MCBxsW59yCkgkKE8xBtJO_YQPFBCl5cfFz About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Live Greatly
4 Confidence Boosting Tips: 2 Minutes of Motivation

Live Greatly

Play Episode Listen Later Apr 18, 2025 4:13


In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 4 confidence boosting tips.  Tune in now! Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.