The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
The Healthcare Marketing Underground is ReviveHealth’s weekly podcast where we riff and rant on hot topics in healthcare marketing. Listen in!
It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick ([who recently joined ReviveHealth][1]) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference.
Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode!
Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more!
On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP!
This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!
In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the healthcare sphere work to pioneer this divide? Fill out the survey at the end of your receipt to find out. Just kidding, all you have to do is hit play!
Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit play to find out.
Chris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making? Bottom line, is convenience key for the patient? Are the infamous top searches in trusty ole Google making the right decisions for the patient? What about this #OptOutside madness REI is initiating? Plug in and find out!
Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out!
Chicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team delves into Boyer’s most recent blog post on why your website is the real MVP on your team. Is your website performing to the best of its ability? Did SHSMD 2015 "make the grade?" And why won’t Bevolo ever be able to use the word "glistening" again? Tune in to find out.
This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he will be speaking at ATLAS on consumerism and how it continues to affect healthcare organizations. It’s no secret that access to the World Wide Web has changed the way patients attempt to find the care they need. What’s the best way to break that barrier and provide the access and care your patients are searching for? Tune in to find out!
Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shircel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is quick to take hot topics in healthcare and share them with the masses. Tune in to hear what they have to say about the glorified "history-making" topic referred to as consumerism, more specifically, patient consumerism, and what it means to us.
Speculating why Apple is allowing ad blocking software with its iOS 9 release, Chris Bevolo, Chris Boyer, and Dana Weymouth are joined this week by ReviveHealth’s Jared Usrey. With greats insights on how businesses are going to have to fight back against apps like Peace, Purify, and Crystal, the team is left crying out for ad neutrality and justice for all!! With the the crowd roaring, Boyer transitions the conversation to the relationship between sports and healthcare. Tune in to listen as they discuss how hospitals are using sports sponsorships to move from "sick care" to "health care."
Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformation. The Joe Public retreat’s one-of-a-kind experience sparked conversation among marketing leaders as they collaborated on some of the biggest challenges they currently face. Listen in to learn how you can be a change driver for your organization.
This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no amount of advertising or content will motivate people about their health decisions if it's irrelevant to their real lives. Will the combination of personalized marketing and health wearables allow marketers to deliver more relevant content and influence healthcare consumer brand loyalty? Tune in to find out.
This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against other countries (spoiler alert: NOT dead last).
This week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for profit hospitals. The crew also has enough time to talk about mobile advertising and of course Malea’s favorite TV Shows.
This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast!
This week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts featured on the ReviveHealth blog http://blog.thinkrevivehealth.com/newsroom the team discusses important takeaways healthcare marketers can take in managed care negotiations. Then they talk through another article on the alarming trend of out-of-network costs for Urgent care visits and price transparency laws throughout the US aimed to help consumers have a better understand of their healthcare bill.
This week Chris Boyer, Adam Meyer and Jackie Olson are joined by a very special guest, AJ Montpetit – a fellow podcaster for the Mayo Clinic Center for Innovation. AJ discusses how the Center for Innovation focuses on improving care delivery through human-centered design. In this interesting conversation, they also discuss the upcoming Transform 2015 conference, and upcoming event hosted by the Mayo Clinic that explores how people power health to redefine the dynamics of health and health care. Of course, the conversation ends with a discussion of a recent ad that truly embodies the concept that everybody poops!
This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the complexity of Apple products.
Chris Boyer hosts this week’s podcast and is joined by Adam Meyer, Dana Weymouth and the much-anticipated return of Jackie Olson! We kick off our discussion mentioning the Supreme Court decision on Obamacare, before we launch into an article that states that best brands are like shortcuts for our brains – and good branding appeals to our laziness. After that, we turn our focus once again to Chris’s favorite social media site, Instagram, and what the new upgrade means to brands using Instagram as part of their marketing activities.
This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as other life hacks. In between this all, Chris Bevolo adeptly manages to take care of a crisis at home and teach us about how to parent effectively.
This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a special West Coast guest...Elizabeth Musson! The group talks about how Big Data personalizes pricing and what the future might look like for consumers. Elizabeth also brings up the new clever/sneaky way Instagram is advertising on their application.
This week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites.
In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion. Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara.
This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.
This week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter.
This week, Chris and Adam are joined by ReviveHealth’s own Dana Weymouth to discuss the use of quality and price information in making healthcare decisions.
This week, Chris and Adam are joined by none other than Chris Boyer, ReviveHealth’s new Senior Vice President of Digital.
This week, Chris and Adam announce the new name for the podcast then dive into Chris’s column “Silo Smashing” in Healthcare Strategy Alert.
This week, Chris and Adam discuss the Supreme Court and its review of the Accountable Care Act, before jumping into a discussion of a recent Harvard Business Review article and one of the greatest movies of all time, Raising Arizona.
This week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more.
This week, Chris, Adam and Jackie assess the ads of Super Bowl XLIX. We talk about overall trends, likes and dislikes – with plenty of opinions thrown in!
This week, the AHMB, along with special guest, Dana Weymouth from ReviveHealth, talk about a new brand movement for MN, jaywalking, fav podcasts and more.
This week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the crew from ReviveHealth, based in Nashville, Santa Barbara and Minneapolis.
Recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Carol Koenecke Grant, Chief Strategy Officer for Children’s Hospital and Clinics of MN.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Lori Bruss, Executive Vice President for The Roberts Group.
This week, Chris, Adam and Jackie talk Cyber Monday stats, how brands on Facebook and Twitter are struggling, a hospital doing great on Facebook and more.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the marketing team from El Camino Hospital, Mountain View, CA.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Megan Hassall, Senior Marketing Manager for HealthStream.
This week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.
This week Chris, Adam and Jackie recap SHSMD 2014 in San Diego where the AHMB broadcasted live!
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Chris Fenoglio, Digital Marketing Manager for LifePoint Hospitals.
This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jean Hitchcock, Hitchcock Marketing & Communications.
This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.
This week, Chris, Adam and Jackie talk about Interval’s new digital marketing audit tool - now available online!, how focus groups are worthless and more.
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