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Five years ago, Darius Shahida, a member of the HBS Class of 2019, joined us in the podcast studio to discuss how Butterfly Network, a disruptive startup where he was employed as Chief Growth Officer, was working to revolutionize the ultrasound industry. Now, as the company's Chief Strategy Officer and Chief Business Development Officer, he joins his former BSSE professor, Derek van Bever, to reflect on Butterfly Network's entrepreneurial journey over the last half decade. Since Darius was last on the podcast, the company has gone public; has successfully commercialized the world's first semiconductor-based, whole-body, single-probe digital ultrasound device; has introduced its second generation device, Butterfly iQ+, along with new advances on the AI and software side of the business; and Butterfly has significantly expanded its market of users, with a presence in over 100 countries through commercial sales or global health deployments. In this conversation, Darius highlights these developments and also reflects on how the BSSE frameworks have helped to inform the company's emergent strategy over the years. As a hybrid disruptor - both a low end and a new market disruption - Butterfly Network's growth is fascinating to observe. Listen to learn about the company's enabling technology and disruptive business model, the promise of artificial intelligence, the different types of Butterfly customers (and the ramifications of that for strategy, particularly when competing against non-consumption), the company's vision for the future of ultrasound, and more!
Harry's guest this week is Joe DeVivo, the new CEO of Butterfly Network. The company's goal is to make it radically easier for doctors or medical technicians to perform an ultrasound exam on any part of the body, and radically cheaper for a patient to get one. The companyt makes an FDA-cleared, handheld ultrasound scanner called the Butterfly iQ. The first big thing that's different about the iQ is that it uses silicon-based microelectromechanical sensors, instead of a traditional piezoelectric crystal element, to generate and receive the ultrasound waves. That means the device is fully digital, rather than analog. The second big thing that's different is that the iQ transmits the ultrasound data to a standard iPhone or iPad instead of a big, expensive ultrasound cart. The doctor or technician can see the live ultrasound image right on a handheld device, and use the image to aim the sensor correctly to get the best possible picture to make a diagnosis. All of that is bringing down the cost of equipping a clinic with ultrasound technology dramatically, and over time it should also bring down the cost of administering an ultrasound exam. It also opens up the possibility of adding AI assistance to the software, so that doctors or technicians can get usable images with less training. The net result is that Butterfly is making it economically feasible to use ultrasound for diagnostic imaging in a lot more places, including clinics in developing countries where ultrasound was out of reach before due to the high cost of the technology and a shortage of trained ultrasonographers.For a full transcript of this episode, please visit our episode page at http://www.glorikian.com/podcast Please rate and review The Harry Glorikian Show on Apple Podcasts! Here's how to do that from an iPhone, iPad, or iPod touch:1. Open the Podcasts app on your iPhone, iPad, or Mac. 2. Navigate to The Harry Glorikian Show podcast. You can find it by searching for it or selecting it from your library. Just note that you'll have to go to the series page which shows all the episodes, not just the page for a single episode.3. Scroll down to find the subhead titled "Ratings & Reviews."4. Under one of the highlighted reviews, select "Write a Review."5. Next, select a star rating at the top — you have the option of choosing between one and five stars. 6. Using the text box at the top, write a title for your review. Then, in the lower text box, write your review. Your review can be up to 300 words long.7. Once you've finished, select "Send" or "Save" in the top-right corner. 8. If you've never left a podcast review before, enter a nickname. Your nickname will be displayed next to any reviews you leave from here on out. 9. After selecting a nickname, tap OK. Your review may not be immediately visible.That's it! Thanks so much.
Join AAEP Practice Life podcast co-hosts Drs. Mike Pownall and Jessica Dunbar as they speak with Dr. Gemma Campling of Worldwide Vets about her veterinary work in battle-torn Ukraine. Content warning: this podcast includes sensitive discussions of suicide, abuse, violence and mental illness. Please consider this before listening to the podcast. You can learn more about Worldwide Vets here: https://www.worldwidevets.com/ Please note: following the publication of the original podcast, panelist Dr. Gemma Campling realized that she misspoke in giving credit for the donation of 20 ultrasound machines. The donor should be acknowledged as Butterfly IQ. Apologies for the error! AAEP Practice Life is sponsored by Boehringer Ingelheim. Visit them at theartofhorse.com.
On this episode we talk to the John Martin, MD the Chief Medical Operator at Butterfly Network, Inc. about the utility, future and applications of the powerful Butterfly IQ+ portable ultrasound probe. We discuss the butterfly iQ+ built in educational videos teaching point of care ultrasound (POCUS) and how it is all three probes in one right on your hip. Will this be the replacement of the stethoscope and be on everyone's hip? Listen and find out! Learn more at https://www.butterflynetwork.com/iq
TOTAL EM - Tools Of the Trade and Academic Learning in Emergency Medicine
With the recent release of the Butterfly iQ+, we wanted to provide everyone with comparison images and review some of the changes the new device and the original Butterfly iQ. We will continue to work on comparing images and review cases with the new Butterfly iQ+ with Practical POCUS.
TOTAL EM - Tools Of the Trade and Academic Learning in Emergency Medicine
For the first time ever, we delayed our normal podcast release to coincide with a very special reveal by Butterfly Network: the new and improved version of their device called the Butterfly iQ+. Practical POCUS was able to get their hands on the brand new device so that you can see what it looks like. There are videos to help compare the two devices and the unboxing of the Butterfly iQ+. Stay tuned for updates as videos come out demonstrating the improvements when comparing the original to the new device.
Dr. John Martin, CMO of Butterfly Network discusses Butterfly iQ, the world's first handheld, single-probe, whole-body ultrasound system that is making ultrasound technology universally accessible and affordable.
We chat with Cole Schafer from Honey Copy. Quite frankly, he's one of the best damn writers on the web. You're going to want to listen to what he has to say. It will make an immediate impact on the quality of your writing. After listening to the episode, we'd be surprised if you haven't signed up for Sticky Notes at the very least. During the episode, we talk about Cole's writing style and why it is so successful. He also provides tips on how you should approach writing new content and the process of thinking about your audience. We also chat about his weekly email newsletter, Sticky Notes, and how he has built a loyal follower base that craves his updates every week. Finally, we talk about writing with a character limit. As you'll know, a lot of ad copy can have restrictions. Google Ads, SMS, Facebook, LinkedIn & Twitter all have character limits. We chat about how Cole would approach writing with a limit and he shares some examples when looking at SMS marketing in particular. Cole's portfolio includes a $500,000 crowdfunding page for the American Ultimate Disc League | $140,000 crowdfunding page for Samsara, an Israeli luggage company | Website copy for brands including Bliss, Butterfly IQ, and ShopMessage | Article features on sites including Entrepreneur Magazine, Hootsuite and Business Insider | Over 8,000 Sticky Notes subscribers with open rates as high as 60%.
A startup norte-americana Butterfly Network está a revolucionar os diagnósticos em áreas remotas através de um scanner portátil, que se liga por cabo ao smartphone, para efetuar ecografias. Para já, está a ser utilizado, maioritariamente, para diagnosticar pneumonia em países em desenvolvimento. Saiba mais sobre inovação e nova economia em supertoast.pt.
TOTAL EM - Tools Of the Trade and Academic Learning in Emergency Medicine
This podcast is to discuss two important subjects with ultrasound. The first is a quick review of the Butterfly iQ (more detailed review to come) and the second discusses some of the key benefits of POCUS in EMS and other settings where having a larger machine is not feasible.