Podcasts about writing copy

Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

I'm joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”We talk about:* How to write faster without sacrificing personality or conversion* Why getting clear on your message makes everything easier (and less emotional)* What “quality” copy really means — and how to know when yours is hitting the mark* Letting go of the pressure to sound clever and embracing the unsexy version first* And how simplifying your process can help you actually enjoy writing (yes, really)Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.

In this episode of ill communication: copywriting tips and sales strategies for small businesses,  Kim Kiel dives into:Copywriting tips to simplify your sales message and attract more clientsHow to avoid jargon and write copy that resonates with your audienceWhy formal “corporate-sounding” copy is holding you backSimple strategies to make time for writing compelling, conversational copyView the invitation letter to see if the Joy of Copy Club is right for you: www.kimkiel.com/copyclubFor full show notes and resources, visit https://kimkiel.com/podcastText me a question or comment!

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy! MagneticMarketing.com NoBSLetter.com

Struggling to break through as a copywriter in the age of AI and shrinking attention spans? In this episode of Beyond A Million, Brad sits down with Justin Goff, a serial entrepreneur with a special talent for copywriting and email marketing. Justin has built four multi-million dollar businesses across various niches, including supplements, fitness, and copywriting education. He sold one of those businesses in 2017 and another in 2022. We explore how Justin's background as a copywriter became his greatest business asset, and why he believes copywriting is far from dead despite the rise of AI. He breaks down exactly how he trains people to go from zero to $10K/month writing copy and explains why most people miss the mark by ignoring customer psychology. You'll also hear what makes email so effective today, how Justin discovers high-converting hooks, and the unglamorous truth about exiting a company — twice. If you're thinking about freelancing, scaling a brand, or mastering email marketing, you'll get a ton out of this. Tune in!  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00:00 Intro 00:01:51 Are copywriters irrelevant in the age of AI?  00:06:35 The fastest path to $10K/month  00:09:17 From $1 million to $23 million in 3 years 00:19:33 Understanding your customers and studying the market 00:24:28 From 7 to 8 figures  00:26:05 Justin's exists  00:35:30 Margins, coaching, and messaging  00:40:54 When is the right time to exit your business? 00:44:53 Copywriting and selling through email  00:56:26 Email in the time of short attention spans  01:02:36 Different types of emails  01:06:29 Lifestyle design  01:09:16 Outro — Additional Resources:

I read a great book by Kim Krause Schwalm, its client badassery secrets, I read one of her emails one it said she doesn't write copy out by hand. I heard Dan Kennedy said he use to write copy out by hand. Two great copywriters. Two different styles. The point is don't matter how you get there but strive for greatness. It's Friday so I kept it brief. And I got a party to attend with my favorite 3 year old. Enjoy your weekend.

Does writing your emails, blogs, or launch copy take forever? A. You're not alone. B. You don't have to keep drowning in drafts and decision fatigue!In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don't have the time, or you dread staring at a blinking cursor, you'll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress.Tune in as Branda discusses:The power of planning ahead and creating a content roadmapHow to get quick feedback so you stop second-guessing yourselfWhy repurposing old emails is one of your biggest time-saversTools and tactics like speech-to-text and writing buddiesWhen to consider outsourcing or hiring help for your copyMentioned in the Episode:Join The Copy Huddle Membership (Use code PODCAST for $50 off your first month of The Copy Huddle): www.therelevantcollective.com/the-copy-huddleJoin the Free Email Roadmap Challenge:www.therelevantcollective.com/email-gps-waitlistExplore Copywriting Services: www.therelevantcollective.com________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Some writers make magic with words—and copywriter and content strategist, Annette Mashi is one of them. I sit down with Annette to talk all things storytelling, learning your voice, and authentic messaging. Annette shares how she helps business owners sound like themselves in their marketing, whether it's through email sequences, blogs, or brand messaging. We get into the power of writing in your own voice, how to make your copy feel personal instead of salesy, and why storytelling builds stronger business relationships.Annette doesn't hold back on the behind-the-scenes of her creative process—from helping clients find the right words, to crafting content that resonates and actually gets read. If writing your own content feels like a chore or a mystery, this episode will give you the clarity and confidence to get started.Highlights:Tips for finding and writing in your authentic voice—even if you're not a “writer.”The simple copywriting shift that makes emails feel like conversations, not pitches.Why storytelling is one of the most powerful tools in building trust and connection.How to turn inspiration from everyday life into relatable, engaging content.What makes a welcome email sequence work—and how to create one that builds lasting relationships.Connect with Annette:Website: https://www.writewizards.com/LinkedIn: https://linkedin.com/in/annettemashi Get your Free guide on 3 Steps to Turn Prospects into Paying Clients with Email - https://write-wizards.ck.page/f82d541acfIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple...

Stop wasting your life working with the wrong clients who drain you, don't get results, or don't want to pay the high ticket prices you know you're ready for. This clarity got me from selling my coaching offers for a few hundred dollars, to signing clients who spend $10,000+ working with me. Who I ADORE. And who do the work and get results. Why listen to me? I've mastered copy + compatible soul mate client attraction to the point where:The content I create leads to 5-figure launches, even while traveling on vacation using repurposed content I've had me 6-figure yearsI've helped clients have their first 6-figure launches, 6-figure years, 5-figure months and sign their first 5-figure coaching client contracts- sometimes within a matter of weeks … All by teaching them how to share their story in copy that's highly targeted at the RIGHT KINDS OF CLIENTS FOR THEM from the communities they care about most. Are you ready to learn how you can do it too? Tune into this special 3 part series to learn how.Tune in to Soul Clients Rising: Write Copy That Turns On Your Most Compatible Clients Using Your Rising SignPart 1: STOP Writing Copy for the WRONG Kinds of Clients: Use Your Astrology to Discover HOW Part 2: Write Leadership Content Using Your Rising Sign to Attract Compatible Clients.And Part 3: Speak to the REAL Needs of Your Most Compatible Soul Client Using Your DescendantMake sure to sign up here to get the workbook and content prompts! https://withsarahmac.com/soul-clWrite a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/Book a Cosmic Brand Story Private Intensive + Astrology Reading with me:Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients? https://withsarahmac.thrivecart.com/private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Book your spot in Money Making Content with Astrology for personalized feedback + action steps to easily sign more soul mate clients https://withsarahmac.thrivecart.com/astro-offer/Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode w...

Here's why your copywriting might not be working, and spoiler alert: it's not because of your writing skills. You don't need to take another course or push through “writer's block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It's likely your money story.That's why today, we're talking with Katherine Pomerantz, an actress-turned-accountant who's fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She's here to share how to rewrite your money story to support the big goals you have for your business.In this episode, we're diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.0:16:12 - The concept of a "Success Contract" and how it limits financial growth.0:18:57 - How money blocks impact pricing, visibility, and confidence.0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.0:28:07 - Using energetic work to break through financial and visibility barriers.0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.0:39:12 - Client example: Moving from fear of spending to smart investing.0:43:52 - Importance of ROI and success metrics in financial growth.0:46:27 - How money issues show up in copywriting and marketing.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantzCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubJoin Copy Critique Club to get more clients from your copy by clicking here!

Want to know how to speak your audience's language and make them go, "Oh my gosh, she's in my head!"? Struggling to figure out what to post, write in emails, or say on your sales page?In today's episode, I tackle how to be your own copywriter without needing professional skills. We dig into 3 key strategies that will help you create the right message to drive your audience straight to your course. Are you READY to know your audience will buy your course? Let's Go, My Friend!Episode mentioned in today's episode:#110 | Need Help With Your Sales Page? 8 Essential Elements for a High-Converting Sales Page for Your Online Course

Send us a Text Message.Let's kick things off with a scenario we've all been in: You've set some epic goals for the next few weeks, you're ready to conquer the world, and you're diving headfirst into building your next big launch or crafting that life-changing offer. Or maybe you're living that last-minute entrepreneur life, where you're tackling emails, social media, and plans on a day-by-day basis, always following those looming deadlines like a ninja dodging throwing stars.And then … Life happens  Which is why all entrepreneurs need to have their Oh Shit Sequence set up! Sign Up Now: https://www.theviphub.ca/ohshitworkshopsGoodies for you

As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients.On today's episode, Sara shares practical advice to infuse creative businesses with storytelling and heart. She loves helping creative business owners and photographers serve up word-magic and inspiration to empower them to show up as themselves online.If you're ready to learn how to drop-kick the tired ol' strategies that everyone else in business is using and change the script to what makes you different so you can serve your clients better and sell to them, too, it's time to get this episode in your ears now!SHOW NOTES: jadeboyd.co/writing-copy-that-connects-with-sara-gillis/ CONNECT WITH GUEST:Website: whatsarasaid.comSara's Membership Program: The Content HuddleInstagram: @hellosaragillis CONNECT WITH JADEWebsiteInstagramJoin My Email List LEVEL UP YOUR BUSINESS + PRODUCTIVITYOrganize your Business Digital CourseThe Business Edit™ Coaching ProgramFREE RESOURCESFREE Double your Profit While Working Less MasterclassFREE Task Batching WorkbookFREE Weekly Review ChecklistThe Business Minimalist Blueprint WorkbookThe Business Minimalist Podcast ArchiveMentioned in this episode:Download my FREE Double your Profit While Working Less Masterclass!In this free 30 minute masterclass, I'll show you how to set your business up to scale so you can earn more than ever before while working 4-day weeks, taking real vacations, or even taking the summer off. Visit https://www.jadeboyd.co/doubleyourprofitmasterclass to set your business up to scale today!Join Me Inside the Business Edit Group Coaching Program Today!The Business Edit is a 12-month group coaching program for overwhelmed service providers who...

Step into the persuasive writing world in this engaging episode as Coach Fryer sits down with Laura Wells, a maestro of copywriting. "Writing Copy That Sells With Laura Wells" is about putting words on a page and crafting messages that resonate and drive action. Laura shares her expert insights on how to write copy that captures attention and converts readers into customers. This episode is a goldmine for anyone looking to refine their writing skills for better sales results. From understanding your audience to the art of the call-to-action, Laura provides practical, easy-to-implement tips and techniques. Whether you have a small social media follow or are a seasoned marketer, this conversation is packed with valuable takeaways to elevate your copywriting game and achieve remarkable sales success.If you're serious about elevating your social media game, take 2 minutes to apply for The Impacter Mastermind. It's your chance to see if you're the right fit for this game-changing opportunity. Just click the link and let's get started: https://form.jotform.com/211533811210136. Your next level awaits!

In this rewind episode, you'll learn how to write persuasive copy for multiple clients across different niches and audiences. You'll discover how to research, write, and test copy that taps into the customers' emotions, needs, and desires. You'll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you're new to copywriting or a seasoned pro, you'll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.Chapters:00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience00:00:11 - Navigating the Complexities of Crafting Effective Copy00:11:06 - Confessions of a Copywriter...00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In episode 82 of Brewing Up Creativity, Danielle is joined with the talented Kori Whitby, a conversion copywriter specializing in sales and website copy for small businesses and creative entrepreneurs. In this episode, Kori shares her favourite tools and tactics for writing copy that not only converts, but feels creative and to the point. Catch What's Inside The Episode:Kori's journey into copywriting and the first business she ever ran, that led her to start her full-fledged copywriting businessThe trick to understanding your target audience and ensuring you're speaking to them directly through your website and brand assetsTips to writing copy that converts and performs well for you and your brandKori's favourite piece of advice for inspirationFind Kori Online:Website: https://bykoriwhitby.com/ Instagram: @bykoriwhitbyFind Kori's Website Copy Template + More Digital Goodies:https://www.bykoriwhitby.com/shopSupport the showTry Notion for FREE and Save on Business Plans Or copy and paste this link: https://affiliate.notion.so/dpsibytsc83jGet 20% Off Your First Month or Year of Dubsado Here!Or copy and paste this link: http://www.dubsado.com/?c=daniellelabontedesignsFind Brewing Up Creativity Online:Instagram: @brewingupcreativityPodcast Links: https://brewingupcreativity.buzzsprout.comWebsite: www.daniellelabontedesigns.com/podcastFind Danielle LaBonté, Our Host & Founder, Online:Website: https://www.daniellelabontedesigns.com/Instagram: https://www.instagram.com/daniellelabontedesigns/Facebook: https://www.facebook.com/daniellelabontedesigns/Subscribe to Our Monthly Creative Visionaries Newsletters HereThis episode is affiliated with Notion....

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During my VIP Mastermind, we discussed the importance of writing and in particular "copywriting".  That is what this week's podcast is about. Here are the details and link to the Acquisition Advantage Boot Camp which launched August 2, 2023. There is still time not to miss out and join us. https://go.brucewhipple.com/aabc

Dear Diary, Today we peel back the pages of Kori's diary and diving into all things copy that actually converts. In this episode Kori shares with us some tips and tricks when it comes to writing your copy, why it's important, and how to tell if you're ready to invest in a copywriter. We also tap into what it really does to use ChatGPT for your copy, how she captures her clients voice, and so much more. Love, Demi.   What We Cover: Meet Kori and how she got into being a conversions copywriter Why copywriting is so important and how it actually helps to make more money How copy helps you get your message across and build genuine connections The importance of getting to know your audience and what they actually need How to tell if you're ready to invest in a copywriter What it takes to write high converting copy The reality of what using ChatGPT for your copy does for your business Tips to start writing really good copy before you're ready to invest How Kori captures her clients voice in their copy Why your copy doesn't have to be super professional Something to keep in mind when creating your copy to stand out   Connect with Kori: @bykoriwhitby   The Strategy Subscription: Join The Membership Now   Ready to scale your business? Click Here to Work with Demi   Let's Connect: Youtube | @yourbizcoachdemi | @demisdiarythepodcast

Pauline Longdon is best selling author, professional copywriter, and marketing strategist. She specializes in Emotional Direct Response and Cognizant Copy. Pauline's superpower is infusing her copy with empathy and authenticity. As a copywriter, she's been trained by the “who's who” of the copywriting world, including the elusive Parris Lampropoulos. Her background as a Registered Nurse and an Army Major gives her a rich source of life experience. She uses her life experience to keep her finger on “the pulse of humanity.” And that's what gives her and the copy she writes a unique depth and richness. Pauline had to recreate herself after depression derailed her promising military career. On her discharge day, her brain was so fried she couldn't read or write. She was functionally illiterate. Now she is a copywriter, mentor, and speaker. Connect with Pauline: Website: www.TheCopyAlchemist.com Facebook: https://www.facebook.com/pauline.longdon/

Writing copy can feel cold and challenging, but it doesn't have to be! When writing messaging for your community, doing it from a place that connects you to them is always the best option. And if you have some good systems to help support your process, even better. Join Audra on this weeks episode as she talks with Michelle Hauck, copy writer for dance and baking businesses and CEO/Founder of Michelle Hauck Agency. This discussion goes from the power and necessity of systems, to how to begin writing copy without feeling overwhelmed. Michelle also shares her inside hack to focus on what she loves doing the most, without sacrificing quality or her time. Michelle Hauck, writes anything your business needs to help your ideal client find you online and book your services. Michelle focuses on getting readers to take action without your copy feeling pushy or salesy because no one likes that. She loves working with dancers who have a desire to fill in the gaps in the industry. Whether your expertise is mindset coaching, strength training, adult ballet, nutrition, or something that hasn't been thought up yet - Michelle is in the wings rooting for your success. Highlights: Systems & how they make you feel accomplished Beginning steps to write your own copy Michelles story of how she came to be copywriter Done is better than perfect Links: www.michellehauckagency.com www.thedanceceocoach.com Follow: Audra Allen-Queen: @thedanceceocoach Michelle Hauck @michellehauckagency Mentioned In The Episode: Katie from www.Dancerfitness.com Honeybook Kajabi Hemingway App Pomodoro Technique Birthday Celebrations Business Academy for Dancers® Dance CEO University™ VIP Day New Year - Thriving You (mini-course)

How can we guide our potential clients to take that next step?  Maybe they see our Instagram post or TikTok or our website, or maybe even an ad on TheKnot. And when they do, how can we take them from seeing copy we've put out there, and then jump to the next level?  Today's guest, Lucy Bedewi, has some copy writing tips for us.My Write Hand Woman | Find Your Brand Voice QuizThis episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence. -----Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

Amanda E. Machado is a writer, public speaker and facilitator whose work explores how race, gender, sexuality, and power affect the way we travel and experience the outdoors. She has written and facilitated on topics of social justice and adventure and lived in Cape Town, Havana, Mexico City, Berlin, Rio de Janeiro, and other cities. She has been published in The Atlantic, The Washington Post, The Guardian, New York Times, NPR, and other publications. She is also the founder of Reclaiming Nature Writing, a multi-week online workshop that expands how we tell stories about nature in a way that considers ancestry, colonization, migration trauma, and other issues.“I still do workshops on oppression generally, but at this point, I've been focusing mostly on a workshop that's called Reclaiming Nature Writing, which has been a workshop that takes the idea of nature writing, which at least in the US has always been seen as a predominantly white male field and looks at writers that have existed for hundreds of years that have always been writing about nature but have maybe not been considered nature writers by the field generally.So we look at writers like Audre Lorde who wrote about nature all the time but is not usually seen as a nature writer. And many others like that because it addresses ideas of land trauma and severement from nature and what are the historical causes for that? And what are the systems of oppression that have led certain people to be disconnected from nature in certain ways? And how can we heal that by telling new stories about the outdoors and travel and nature in general?”www.amandaemachado.comIG www.instagram.com/amandaemachado0www.creativeprocess.info www.oneplanetpodcast.org IG www.instagram.com/creativeprocesspodcast

Welcome to Whitney Huff, Website Copywriter + Owner of Words with Whitney.We will be talking about Marketing: Writing, Copy, and Content. Whitney started Words with Whitney after freelancing for a few years in all things marketing, public relations, and social media. Whitney is a total Georgia native from her sass to southern drawl…there's no chance you'd miss it. She has not one, but two degrees in public relations. After completing undergrad at University of West Georgia, she hopped straight into graduate school at University of Georgia. She HIGHLY does not recommend. Yet, it was a great experience. Being a first generation college student, you can say her education is something she is super proud of.Through Words with Whitney, she has helped business owners create genuine connections with their audience through copy. She would love to help you too!You can learn more about Whitney at: www.wordswithwhitney.co and follow her on Instagram.com/wordswithwhitney, Facebook.com/wordswithwhitney, and LinkedIn.com/in/RebeccaWhitneyHuff

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with. In other words, copywriting. Erin knows that the key to engaging copy is to speak to the reader and create an inviting journey. She believes that everyone has the capacity to write their own copy, but needs to keep an eye out for the pitfalls of poor advice that can make them think they are successful when they really aren't. In this episode, you will learn the following:ow did Erin Ollila realize she wanted to become a writer?How can we use customer journeys to communicate effectively?How can we ensure that our marketing assets, such as websites and emails, are speaking to our readers and prompting them to take the desired action?In Her Words: "I'm ingrained in my communication style to relate through stories, to tell stories, and that's how I connect with people." Erin Ollila Want to connect with Erin?:Website: https://erinollila.com/Talk Copy to Me Podcast: https://erinollila.com/podcast/Linked In: https://www.linkedin.com/in/erinollila/IG: https://www.instagram.com/erinollila/VIP Intensive: https://erinollila.com/vip-day/Other episodes you'll enjoy:Ep # 146 Unpacking Marketing Strategy - https://bit.ly/3xNsZNSEp # 98 The Client Journey in 6 Steps - https://bit.ly/3qgr5lAEp # 56 Elevating Women's Voices Through Story - https://bit.ly/3ciugC9Connect with me: LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/Website: https://www.diannwingertcoaching.com/YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0ABefore you go, can you do something for me? If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast, let me know by leaving a review! I'm not a mind reader and podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes. Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-1194485You know that just listening to a podcast, no matter how awesome...

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with. In other words, copywriting. Erin knows that the key to engaging copy is to speak to the reader and create an inviting journey. She believes that everyone has the capacity to write their own copy, but needs to keep an eye out for the pitfalls of poor advice that can make them think they are successful when they really aren't. In this episode, you will learn the following:ow did Erin Ollila realize she wanted to become a writer?How can we use customer journeys to communicate effectively?How can we ensure that our marketing assets, such as websites and emails, are speaking to our readers and prompting them to take the desired action?In Her Words: "I'm ingrained in my communication style to relate through stories, to tell stories, and that's how I connect with people." Erin Ollila Want to connect with Erin?:Website: https://erinollila.com/Talk Copy to Me Podcast: https://erinollila.com/podcast/Linked In: https://www.linkedin.com/in/erinollila/IG: https://www.instagram.com/erinollila/VIP Intensive: https://erinollila.com/vip-day/Other episodes you'll enjoy:Ep # 146 Unpacking Marketing Strategy - https://bit.ly/3xNsZNSEp # 98 The Client Journey in 6 Steps - https://bit.ly/3qgr5lAEp # 56 Elevating Women's Voices Through Story - https://bit.ly/3ciugC9Connect with me: LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/Website: https://www.diannwingertcoaching.com/YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0ABefore you go, can you do something for me? If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast, let me know by leaving a review! I'm not a mind reader and podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes. Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-1194485You know that just listening to a podcast, no matter how awesome...

Today I'm talking to Wedding Industry Copywriter - Andrea Shah. Do you struggle to know what to say on your website and social posts? Have you had updating your copy on your to do list for a while? If the answer is yes then this episode is going to help you! It's time to start writing copy that sells more weddings.Visit Andrea's about page: https://andreashah.com/about-andreaFollow Andrea on Instagram: https://www.instagram.com/andreashahcopy/Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyMentioned in this episode:Wedding Pro agencyNeed some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk

On this episode of Industrial Marketing Live, G76 Conversion Writer Allen Fennewald takes the stage to discuss the tactics that will transform your copy from sufficient to great and even shows a few example ads from other industrial companies. We'll cover: ⚙️ In-feed consumption ⚙️ Relevance and message-matching ⚙️ Selecting the right messaging tactics (and our favorite tactics to deploy!) – Join us live on future IML sessions! Learn more and register at https://industrialmarketinglive.com.

Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti

In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti

Do you think copywriters are like a sleazy car salesman? Or maybe you're more like me and the stereotype that pops in your head is more librarian sitting at a desk somewhere... Well, today I'm joined by Jenny Roth an amazing copywriter as we pull back the curtain on what it takes to "make it" as a copywriter. The full interview can be found inside the Money Magnifier Toolkit but this was simply too good not to share so here's an inside peek!Resources:Money Magnifier Toolkit - https://aimeecerka.com/magnifyFull Show Notes - https://aimeecerka.com/34Free Gift - Email SequenceConnect With Jenny:Instagram: https://instagram.com/jennyrothcopywriting/Website: www.jennyrothcopywriting.comInstagram: https://instagram.com/aimeecerka/https://aimeecerka.com

In today's episode, we have Kelly Harris with us and she is going to explain how to find your voice when writing excellent copy. You will also get to hear why you should provide servant leadership to exceed people's expectations, the N.U.R.T.U.R.E framework for mapping the customer journey, and mistakes most copywriters make when starting out. Show Notes for This Episode Visit: https://onlinecourseigniter.com/85 Join Our Free Community: https://onlinecourseigniter.com/community

@jazzcourtenay gains inspiration for his copywriting by living good. It's basic…as basic as a penthouse lifestyle gets. While the qwerty-grind can be grueling at times, the events lead to connections, which then turn to Miami nights, restaurant perks, and pool-side parties. 

Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult.  Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services.    Your buyer needs to know three things: One. That you understand their challenges Two. That you know what they want, instead of what they have Three. That you have a process to get them from where they are now, to where they want to be.    Think of it as the Pain, the Dream, and the Fix.    When you have these three items clear in your own mind and on your website, it makes sales conversations so much easier.  It's the gatekeeper to your clients working with you. CPA Rebootcamp: https://www.shethinksbigcoaching.com/cpa-rebootcamp   ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/sub

Is your website attracting the right people? Are they buying your product or services or opting in for your freebie? If the answer is no, the problem is likely with your copy! Becca Mitchell is an expert at writing copy that attracts your ideal customer and she is sharing with us her best tips at how to level up our copywriting so that our websites convert!Plus don't miss out on our FREE Masterclass "How to Build a Wildly Profitable Website Without Knowing a Thing About Tech" happening on April 12 at 8pm EST, signup below!Free MasterClass: Register now!!

In this brand new podcast episode, I chat with Danielle Weil who has been writing copy since 2006 for top online entrepreneurs like Ryan Levesque, Todd Herman, Josh Turner, Selena Soo, and yours truly.

I've got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I've been working with Brittany for about a year and a half, and she's completely helped me transform the way I communicate my brand.She's here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That's what I was taught. That's what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They're done with these marketing tactics. They're jaded with all of the false scarcity, et cetera, et cetera.People just want real. They don't want the—I don't want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.If you're still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.In this episode, you'll learn:Marketing tactics you should stop usingWhy we need to give people more autonomy in their decisionsWhat happens when we are honest in our marketingThe psychology behind customers' decisionsWhy less sales pressure makes buying decisions easierWhy your marketing copy needs to be specific to your audienceBrittany's 3-step process for making moneyLinks & Resources:Robert B Cialdini, PhD: Influence, New and Expanded: The Psychology of PersuasionThe Art of Online Business Podcast: Simple Hacks for Writing Copy that Converts, with Brittany McBeanThe Art of Online Business Podcast: The Secret to High Converting Launch Copy, with Brittany McBeanDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programBrittany McBean's Links:Check out Brittany's websiteFollow Brittany on 

Summary: What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn't easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?” Main topics: * What is copy writing? * How does it target my clients? * What makes good ad copy? * Ask a Pet Biz Coach Main takeaway: The copy in your business should be something you worry about, because words matter more than ever. Links: Give us a call! (636) 364-8260 Follow us on: Instagram (https://www.instagram.com/petsitterconfessional/), Facebook (https://www.facebook.com/petsitterconfessional/), Twitter (https://twitter.com/psconfessional) Email us at: feedback@petsitterconfessional.com (mailto:feedback@petsitterconfessional.com) Full show notes and transcript (https://www.petsitterconfessional.com/episodes/264)

► Create your free systeme.io account here: https://systeme.io Terry Schilling is an expert copywriter and brand messaging strategist.He uses his 10+ years of experience to help creative companies and entrepreneurs communicate their messages and get in front of the right customers.In this episode, Terry explains why copywriting is an essential element of any online business.You'll learn how to:Avoid common copywriting mistakes that could cost you salesWrite headlines that grab your audience's attentionUse psychological marketing in your copy to convert more customersMaintain your brand messaging across social media platforms to expand your reachWatch this episode and super-charge your copywriting today!► Subscribe to our channel and join us as we dive into everything entrepreneurship, digital marketing, and online business.ABOUT SYSTEME.IO:Systeme.io is a simple, affordable, and intuitive online all-in-one marketing tool for anyone who is looking to grow their online business.Manage every single aspect of your business in the same place with systeme.ioFOLLOW US ON SOCIAL MEDIA!► Instagram: https://www.instagram.com/get.systeme.io/► Twitter: https://twitter.com/systeme_io► Facebook: https://www.facebook.com/groups/251145835476950► LinkedIn: https://www.linkedin.com/company/getsystemeio/

What should you do in 2022 to set yourself up for launch success? In today's episode, it's time to get into the creation phase of your launch! Let's talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going. There are a range of mistakes that I've seen made - and made myself - leading up to and during launches that I don't want you to fall victim to. The more you know about how you can prime your audience for your launch, so that they're ready to take advantage of your offer, the better your results will be.  The specifics I discuss on this episode are: Nailing the Creation Phase of Your Launch Writing Copy that Sparks Action What to Do During Your Launch for Maximum Success  Engaging with your audience to the best of your ability and squeezing as much information as you can out of their thoughts about your launch is truly key to your success. I'm going over all the ways you can tap into this valuable information in this episode, so it's one you WON'T want to miss. If you've enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co   CONNECT WITH MEGAN INSTAGRAM: http://www.instagram.com/megantaylor.co      WEBSITE: http://megantaylor.co  FACEBOOK: http://facebook.com/megantaylor.co    EPISODE RESOURCES Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/  HotJar: https://megantaylor.co/hotjar What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/ Tips for Overcoming Writer's Block & How Writing to a Muse Can Help: https://megantaylor.co/blog/overcoming-writers-block-30/ 

Jennifer Hudye is a marketer, copywriter, entrepreneur, and the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action.  Today, she is going to share with us 5 secrets to writing copy that gets the right people to click, open, and buy. Learn More Earn More Business Growth Podcast Host: Brian Webb Guests: Jennifer Hudye Episode 42: 5 Secrets To Writing Copy That Gets The Right People To Click, Open, & Buy __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Conscious Copy & Co. Jennifer Hudye Website ________________________________ TRANSCRIPT  Brian Webb: Well, Jennifer, it's a pleasure to have you on the podcast. I've been thinking about this for quite some time, because we've been planning this for quite some time, as you know, but welcome to the show today. Jennifer Hudye: Thank you for having me. Brian Webb: So, I've already told the audience who you are and what you do and what you're about, but I'd love to hear you share your story a little bit. How did you go about becoming a copywriter and where did that all start for you? Jennifer Hudye: Yeah, I really stumbled into copywriting, to be honest. I was not a writer growing up. Didn't really enjoy writing. Brian Webb: Yeah? Jennifer Hudye: And I was partially dyslexic, so I can't spell, or anything like that, worth anything. Brian Webb: Really? Okay. Jennifer Hudye: Yeah. So it's funny, but when I was in college, I was determined to really come up with a business idea that I could turn into a business so that I could be full-time building a business at the end of college and tdhen full-time after college. And so I think it was a couple years in, I went to my first ever online marketing event. It was actually a Brendon Burchard event, so it was like personal development meets online marketing, and my world was blasted wide open with this world that I knew nothing about. And I saw so much possibility because I saw that I could really bootstrap a business with just an idea alone. And so after attending the event, I was a group fitness instructor and personal trainer at the time, in college. And so I first decided to create an online program for millennial women, which were the women that were coming to my fitness classes every day, and started to take some of the processes that I was learning about the online marketing world and built my first ever online product, which I called the Strong Mind, Sexy Body Blueprint. Brian Webb: Okay. Jennifer Hudye: And when I launched it, I spent months and months on creating the best videos and logos and perfecting the course. And my marketing was a total afterthought. And I just figured, well, that's saying build it and they will come. Brian Webb: Right. Jennifer Hudye: So I created this course and then launched it and it was like crickets. Brian Webb: Wow. Jennifer Hudye: Nobody... Well, there was a couple sales that trickled in throughout the week, but my goal was to have 30 people in my first launch. Brian Webb: Sure. Yeah. Jennifer Hudye: And so after that happened, I was super bummed and I was at the point of thinking, well maybe I got to scrap the course, maybe it's the course, or maybe it's the logo. Brian Webb: Sure. Jennifer Hudye: And I actually, before doing that, I went on a walk and I found this podcast similar to this one, and the two hosts were talking, and they talked about this concept called direct response copywriting. Brian Webb: Yeah. Jennifer Hudye: Which I knew nothing about. Brian Webb: Okay. Jennifer Hudye: And one of the hosts said, if you want to build a business online, you need to master the art and science of copywriting, which is written words that sell, or persuasion in print. Brian Webb: Sure. Jennifer Hudye: And it was like this light bulb moment went off for me where I was like, oh my gosh, this is the missing piece. I didn't even consider. Although I had a sales page for my site, it was, when I looked at it through the lens of some of what I had learned about direct response copyrighting, I realized that I was doing so much of it wrong, where I was making all of the copy and everything about me and the product, versus what is the problem that I'm solving for the client. So I dove right in, and fast forward, started to get my hands on any sort of copywriting book training I could, launch my course again, a couple months later, sold out within 48 hours. Brian Webb: Fascinating. Awesome. Jennifer Hudye: And that was just like the piece that I needed to really double down on the skill. And then fast forward a couple of years after that, and I had really started to dial in a few of my funnels and I had business owners reaching out to me in my space saying, hey, can you help me with my copy? Can you help me with the strategy for some of my funnels, similar to what you're doing? So I just started doing it on the side here and there, because I thought it was really fun and I loved helping them. And then back in 2015, it got to the point where I was partially running these two businesses. And I was like, I got to choose one and double down. And I loved the helping business owners and entrepreneurs so much with really their message and their copy. So I doubled down on that. From there, honestly, in 2015 it just took off. And since then we've worked with a lot of pretty well known people, everyone from Brendon Burchard, Joe Polish, Eben Pegan, Bulletproof Coffee, JJ Virgin, pretty much the the who's who- Brian Webb: The who's who- Jennifer Hudye: ... In the industry. Yeah. And it has been helped thousands of entrepreneurs through our conscious copy method, built a team, et cetera. And it's been just continuing to expand from there. Brian Webb: So I know that you draw a distinction between what copy is, as opposed to what content is. Explain that for the audience today, if you would. Jennifer Hudye: Yeah. So I believe that the goal of content is for people to understand you. If you think about education, information, you're trying to get someone to understand your world. Where the goal of copy, is for people to feel understood. And the spotlight is shining on your target audience, who is it that you want to help? And it's a completely different... It's a not completely, but it's a very different hat that you're wearing for either one. I remember speaking at an event once and this New York time bestselling author, like multiple New York Time best selling author, came up to the mic and he said, I'm great at writing, my track record shows it, he actually has a book company, and he's like, but I suck at copy and I don't know why, I don't know what I'm missing. And I shared that distinction and was like this huge light bulb moment went off where he's like, that's it, I'm not really entering the conversation that's going on in the prospect's mind. Brian Webb: Interesting. So I know that today you're going to share five secrets to writing copy that gets the right people to click and open and buy. What is the first secret that you would share to achieve that? Jennifer Hudye: Yeah. So I look at copy, like there's tools that you want in your marketing toolbox. And just like if you were to build a house, you need the five core tools, right? The hammer, the nails saw the screwdriver, et cetera, to be able to build whether it's a house, or a chair, or whatever, it may be. Brian Webb: Sure. Jennifer Hudye: Same thing goes in marketing. So the five tools when it comes to running copy, the very first one is knowing how to capture attention. If you don't have attention, nothing else matters. And I believe the human attention span now is like less than six seconds or [crosstalk 00:07:28] feel like that. Brian Webb: Like a goldfish. Right? Jennifer Hudye: Yeah. And so it's so important to... Before trying to sell your product or service or get someone to click it, it's first getting their attention. So that's the first step. Brian Webb: So when you say getting their attention, that's what we need to do, but what would be an example, or a small example or two, that you'd use or leverage, that you've seen work time and time again? Jennifer Hudye: Yeah. So in the viewpoint of copy, it's really asking what's the headline? So what is the headline that's going to capture someone's attention. A couple of my favorite ways to craft attention-grabbing headlines. One is by starting with a question. So it may be as simple as like, hey, do you want to learn how to write copy that converts? Or say, are you ready to finally lose that 10lbs? Really calling out the direct question of the specific person that you want to help. Brian Webb: So would you say addressing pain in that question. Jennifer Hudye: Addressing pain is a great way to do it. I believe that there is a stat that shows that as humans, we were 50% more to driven to avoid pain, than gain pleasure. Brian Webb: Right. Jennifer Hudye: So both work, but if you look at it from the viewpoint of pain, it can definitely be a driver. Brian Webb: Yeah. Okay. So getting their attention, knowing how to effectively achieve that. What's the secret or tool number two? Jennifer Hudye: Number two is creating interest. Yeah. So once you've captured their attention, the next question that they're going to be asking consciously or unconsciously is, should I keep my attention here? And whether you are writing an email, whether it's a social media post, a sales page, a YouTube video. A lot of people say, really the first six seconds, but then the first 30 seconds, it's the make or break it of whether people are going to continue on. So in copy terms, that's really discovering, okay, what's the hook? How are you going to hook them in to keep reading? And there's a few different ways that you can do that. One of my favorite ways is through stories. Brian Webb: Yeah. Jennifer Hudye: Because as we know, as humans, we are story making machines, and so hooking in with a very intriguing story that sells, is a great way to do that. But you can also use fascinating statistics that may be relevant to the person. Did you know that 57% of people do X, or whatever it may be. So those are stories, statistics, researcher, a couple different ways that you can hook someone in to keep reading. Brian Webb: Fascinating. Okay. So attention, obviously getting their interest, and I love what you shared by the way. So what's tool or secret number three? Jennifer Hudye: Number three is to clarify benefits. So this is one of the biggest mistakes that I see entrepreneurs and business owners make when communicating in their marketing, is they're much more feature-focused, than benefit focused. So what that really means is how are you... My friend, Lisa Sasevich has an amazing quote, which is, "Sell the airplane, not the destination, or excuse me, "Sell the destination, not the airplane." Opposite. "Sell the destination, not the airplane." Brian Webb: Or sell the hole, not the drill. Right? But hers is better. Lisa's is better, yeah. Jennifer Hudye: Yeah. And what's the other one, "Sell the sizzle, not the stake." Brian Webb: There you go. Jennifer Hudye: Yeah. But the idea, it's really asking, okay, with whatever it is you're selling, like whether it's a product, a service, or software, how is your customer or your client's life going to be better as a result of that? And the more that you can paint the picture using the five senses, really evoking emotion in that, the more that people are going to truly believe that you can help them. So an example I give sometimes is, say, you're in the health space and you help people with gut health. There is a very small percentage of people who know that they need help with gut health. And so if you just say, learn how to heal your gut, they may be like, cool, I don't know if I need to heal my gut. But if you say, do you struggle with low energy, feeling bloated, your skin's breaking out, your mood fluctuates, if, so you may have leaky gut, discover how you can gain back your energy, lose that final five pounds and have glowing skin with this simple process. It completely changes because then the person's going to filter through their experience, which is what we do already. Brian Webb: Fascinating. Okay. So one, obviously capturing their attention. So that could be the subject line of your email, it could be the title that you use for an ad online. Obviously we talked about keeping their interest. You talked about leveraging the power of story, which I certainly believe in, and clarifying the benefits. What's secret or tool number four? Jennifer Hudye: Number four is credibility and trust. Obviously the internet is a noisy, loud place. And when people are looking to follow a person or a brand, they're asking, can I trust this person or brand? And so it's really important when it comes to your copy, whether, again, it's a sales page or maybe you're sending people to an initial lead magnet page from a Facebook ad, or it's a Facebook ad. Your copy literally covers every everything, whatever platform you're on, whatever it is you're trying to sell, copy is what fills that up. And so that next one is okay, how are you creating some credibility and trust in an authentic way? So that may include weaving in social proof throughout your copy, sharing client success stories, or case studies, testimonials of people that you've been able to help, before and afters are a great way. Sometimes people will share the credibility when it comes to do they have what stages that they've spoken on, or people that they've worked with, or certifications or degrees or whatever it maybe that they have. But it's really important to remember in marketing that the most important and powerful social proof is results. Brian Webb: Absolutely. Jennifer Hudye: So leaning into that one and making sure that you are highlighting that throughout your marketing is one of the best things that you can do to create that trust. Brian Webb: Social proof. For sure. So the last one, what's the fifth secret that you want to share with the audience today? Jennifer Hudye: The fifth one is strong call to action. One of the biggest questions that I'll hear from people is, how do I get people to take action? Whether it is opening up your emails, clicking in your emails, signing up to buy, whatever, engaging. One of the most important things to remember is you want to train people to be taking action each step of the way. So it's not just training someone to take action when you want them to buy something. It's training them to take action when it comes to clicking on a link in your emails or your landing page. So you always want the call to action to be clear, direct, benefit-driven, simple and short. Not saying a big button on your website, click here if you want to change your life. It's not super clear of what you want them to do. Brian Webb: Right. Right. Jennifer Hudye: You want them to click here to go learn more about the program, click here to buy now. But there's a couple other things to consider too. When it comes to call to actions, is, if you can, creating time and quantity urgency. So this is something that oftentimes people will miss. And they'll wonder why aren't people taking action on my sales page? Is there a reason for them to take action now versus wait and do it later? And so the more that you can create that the time is now the higher, the motivation for them to decide. Brian Webb: Yeah. Jeff Walker talks about that in his book Launch, which he just basically launched a new addition of his book Launch. But he talks about different ways to create scarcity, being the price goes up, or the course closes. So that definitely makes a lot of sense. This is really a masterclass in copywriting. So thank you for being here today, Jennifer. So let me ask you this. I know that when some people think about... When they're writing copy, when they're giving their elevator pitch, making that video, they're worried about coming across as overly pushy, or aggressive, or salesy, especially right now, what are some ways that they can avoid that? Jennifer Hudye: One of the best and simplest ways is to deliver value up front. And I know it seems so simple, but what I will sometimes see, and I've actually run into this myself too, is like, it feels awkward to make a request of someone when you haven't delivered value upfront. And so the more that you can be doing that and educating in your marketing, the better, and so that when you make that invite to whatever it is you want them to do next, there's that reciprocity there. So that is one of the biggest ways to not feel like you're coming across as pushy or salesy. Another belief that I have, especially in the distinction of just copy in general, versus conscious copy, is that with conscious copy, your commitment should be helping someone come to a decision, and the decision being the best decision for them. Brian Webb: Yeah. Jennifer Hudye: Not necessarily just a yes. Because when we come into anything, if we're writing a sales page and it's like, I just want to get as many yeses as possible, that energy and frequency can come from a place of scarcity, and can also sometimes feel a little manipulative. So it's important to shift to no, as I'm creating this, my commitment is for everyone who this is going to change their life. This is going to be beneficial. We're helping them come to that decision. And of course, we want to make sales and as many as possible, but also not at the expense of others, and not at the expense of bringing on wrong clients within our organizations as well. Brian Webb: That's fantastic and super powerful. The last data point that I saw, Jennifer said that it takes someone who's unfamiliar with your business, your brand, it takes them 21 to 24, so we'll call it a couple of dozen interactions, with your brand before they, one, even become aware of it for that matter, two you build trust through enlightenment, like what you're talking about, so giving value before you ask for it. Before they finally make that decision, whether that be to hop on the phone, sign the contract, buy the product, or what have you, so that definitely, what you just said, aligns with that day at a point. Wouldn't you say? Jennifer Hudye: Absolutely. Yeah. Building their relationship is one of the most powerful ways to create that trust in showing people in advance that we can help them. Brian Webb: Yeah. Yeah, absolutely. Well, again, this is absolutely a masterclass in writing good copy, great copy that actually brings people to make decision. So thank you so much for being here today. I understand you have a special gift for our audience. Tell us about it. Jennifer Hudye: Yes. Those of you who you're listening to this and you're like, okay, this is really helpful I know what to do, but now how do I do it? One of the first steps is knowing how to capture attention. And so we do have free gift for you, and it is what I call the "high level client headlines." So it's 15 different templates of how to grab your reader's attention without coming across as clickbait or pushy. And so it shares exactly what the template is, an example, and then how you can pour who your ideal client is, your offer your message into it. And you can use this for subject lines, headlines on your sales pages, social media, et cetera. And so if you want to grab a copy of that for free, just go to H-L-C headlines.com, which stands for high level client headlines. So H-L-C headlines.com, and you can grab your free copy of that cheat sheet. Brian Webb: Awesome. I'm going to go get that myself, as a matter of fact. So again, thank you for being here. I know there's so much more you could have said, but it would be fun to have you on again in the future. But thanks so much for being here today, Jennifer. Jennifer Hudye: Thanks for having me, Brian.   ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH JENNIFER HUDYE Facebook | Instagram | Website | Email __________________________________

In this Episode, Jess sits down with Virgina De Assis, who is a copy writer and business coach, and they talk about the difference between content and copy writing and how you can write copy that converts into sales. Virginia came from a place where she worked long 18-19 hour days, doing all the things and making no sales in her business. Once she looked into her copy and started making changes, within months, she made more sales than ever! This intrigued Virginia to really research the art of copy writing and make that her speciality. She emphasizes how we need to clearly and effectively communicate with our audience, know who our ideal client is and create desire, trust and action with our words.   Follow Virginia @virginiaoninsta   Follow Jess @jessicaburgio Visit: www.beautyinspiresbeautyshop.com

What You'll Learn From This Episode: The mistake of writing in 'academic style' approach How writing is similar to talking To write and have the mindset of a persuader Related Links and Resources: David would like to give a video on "How to Come Up with Great Ideas" because he thinks that's where a lot of business people or writers gets stuck. Generating ideas is really systematic, there's different ways to trigger ideas. It's in www.DavidLDeutsch.com/video Summary: David Deutsch helps companies large and small tell their story and convert prospects into customers. He started on Madison Avenue in New York City at one of the most prestigious ad agencies in the world, Ogilvy and Mather. Today he is one of the top direct response copywriters in the world. Over the years, his copy and has helped sell over a billion dollars in products and services for his clients. Today he enables companies to get higher-converting copy by providing training, coaching, and creative direction. Here are the highlights of this episode: David enjoys working with someone who has their own business and writes their own copy or would like to write their own copy. When you have a business, you know your product and market really well, and that's 80% of copywriting, is to really know the market. And he helps them with the 20% to write a really good, compelling copy that can accelerate their business. That 20% is putting the words together; knowing how do you write the copy, how do you put your own 'salesmanship', or how do you put those words into the pages. Even if you do write it yourself and also hire copywriters, you will be far able to give them the type of direction that they need to write great copy for you. People make mistakes when they think they need to go back to that 'academic style' like writing book reports, or write the way they think writing should sound. One of the reasons for really learning how to write a copy is it makes you a better buyer of copy. He tells us the most important thing in terms of being a writer is really mindset; what state are you in while writing. Have that mindset of a persuader; it's persuading them to do what you think is for their own best interest. David's Valuable Free Action (VFA): One thing that David tells people to do is to talk to people about your product or even talking to yourself with a recorder. Because writing is similar to talking, it's just written on a page. The best writing is really a very conversational or easy to listen to writing. These days, a lot of writing is doing videos so it's literally talking. Try to use your own voice to get those words.

About This Episode: Marketer, copywriter, entrepreneur. Jennifer Hudye is the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action. Her clients have included household names like Strategic Coach, Joe Polish, JJ Virgin, Bulletproof Coffee, Brendon Burchard, Sally Hogshead, Cameron Herold, and many others. She's founded/co-founded 4 businesses, spoken at some of the industry's biggest events, including the Genius Network Annual Event, Traffic & Conversion Summit, and Digital Agency Expo. Jennifer co-led what was described as “The World's Greatest Copywriting Panel” at the Genius Network Annual Event in 2019 with legendary copywriters. Perry Belcher introduced her as “the copywriter behind the top copywriters” when she spoke at Madison Square Garden in NYC.   Find out more about Jennifer at: Jennifer's website LinkedIn Facebook Conscious copy Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/827 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books.  http://www.jeremyryanslate.com/book  

Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and service "personality brands." Through her 15+ years' experience in relationship selling and online marketing (as well as having been Kate Northrup's company President for 3 years), Licia writes what sells because she knows what sells and has a track record of blowing by sales goals to prove it. Licia mixes an uncanny ability to predict the future with hard data to help her clients succeed in the marketplace. In this episode, Licia explains what it's really like to write copy for personal brands, why secret to success is actually doing the boring stuff, and why customer experience is key to building a successful personal brand. Follow Licia on Instagram: https://www.instagram.com/liciamorelli/ (https://www.instagram.com/liciamorelli/) Visit Licia's website: https://www.liciamorelliwriter.com/ (https://www.liciamorelliwriter.com/) FOLLOW US Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg) Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)

My Guest today is Sarah Townsend who is the Author of #1 Amazon best-selling Survival Skills for Freelancers and quoted in Forbes! Sarah has been a freelance marketing copywriter for over 20 years What we'll be discussing today: Self-employment – particularly relating to wellbeing and mental health. How a balance and boundaries help to prevent burnout, Dealing with the isolation of working from home Kicking self-doubt to the curb What is Sarah working on at the moment? Promoting her book and sharing her experiences as a Freelancer How to get hold of Sarah: LinkedIn - https://linkedin.com/in/sarahtownsendeditorial Facebook - www.facebook.com/sarahtownsendeditorial Twitter - https://twitter.com/stecopywriting  Insta - https://Instagram.com/thecopywritersday  Website - https://sarahtownsendeditorial.co.uk  A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Join Billion-Dollar entrepreneur Stefan Georgi in Episode 29 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan, co-host Ed Reay, and special guest Ian Stanley (a $100MM marketer, also known as Lie Topez, Muscle Funson, Tiny Robbins. etc.)...  Team up to drop some massive knowledge bombs on topics including: Foolproof hacks to improve your copy skills shockingly FAST Hand-copying vs. typing: What's the most efficient way to get high-converting copy engraved in your brain? The ONE source that'll teach you more than ANY book ever could   (**for further information and timestamps, check out the “show notes” section below)  How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?   Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.   Sign up here:https://www.stefanpaulgeorgi.com/subscribe/ ( https://www.stefanpaulgeorgi.com/subscribe/)  And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released!    Show Notes  Foolproof hacks to improve your copy skills shockingly FAST Hand-copying vs. typing - What's the most efficient way to get high-converting copy engraved in your brain? The ONE source that'll teach you more than ANY book ever could    Useful resources/links Get rid of writer's block and predictably crank out home run sales letters in record time with Stefan's “RMBC” copywriting course:   https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)   Justin & Stefan Talk Copy Facebook Group:    https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)   Stefan and Ian's exclusive Freelancing Course to get more clients, better deals, and higher rates  https://freelancerfreedomcourse.com/order-form1596477298462 (https://freelancerfreedomcourse.com/order-form1596477298462)    

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land some high paying ebook projects, we're talking to Steve Slaunwhite. Tune in to learn: What we mean when we talk about an ebook What an exceptional ebook should include How to pick the best topic for an ebook Expert tips on structuring your ebook service Tips on landing profitable ebook projects Question for you! Do you offer ebooks writing services? What tips can you add? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show. About Steve Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years. He's the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI's 2016 Copywriter Of The Year. In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family. Connect with Steve Check Steve out at www.CopywritingCoach.com