Podcasts about conversation research institute

I've never really considered myself an entrepreneur, even though technically and by definition, I've been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple of years later, that blog was the shingle I hung out in the consulting world. It then became a boutique strategy agency. I brought on a business partner and we grew to seven employees at one point.  In 2016, I co-founded the Conversation Research Institute with two partners as well. We tried for two years to bootstrap an idea that turned out to be too far ahead of its time. It was also intellectual property heavy without subsequent technology, so it wasn't as attractive to investor dollars as it needed to be to survive.  While my side hustle role as an influencer in the social technology space can also be defined as entrepreneurial, it's less build-a-business and more help some people out and make a little side money along the way.  So I've been an entrepreneur, but not with a great deal of intent or focus.  Lately, I've been hinting around at a new thing I'm doing. It's a startup of sorts I've been building in what little spare time I have, but it's something that I think you'll agree fits into a passion spot for me and has a heck of a lot to do with influence marketing. The idea was actually born out of this podcast, so in a way, you have a lot to do with it.  It is a new business. I'm not leaving Cornett. It's still a side hustle project at the moment, but for the first time in my professional life, I'm going into this with the intent and focus of building something exceptional.  I'll tell you all about the Marketing Podcast Network in today's commentary. Learn more about your ad choices. Visit megaphone.fm/adchoices

Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known for that.) Analyzing online conversations to mine for consumer insights became such a focus for me that I started a company around the practice. The Conversation Research Institute didn't last long because we didn't have artificial intelligence and machine learning algorithms to scale data analysis. We had a couple of people manually coding samples of conversation to extract signals from the noise. Imagine my intrigue when hosting the Influencer Marketing Show earlier this year when Ian Randolph of Tailify talked about mining influencer content to map their values to that of a brand. It is his company's process of helping companies identify better influence partners. Randolph is a cognitive scientist. Tailify's mission is to help brands more accurately predict influencer marketing success by more perfectly matching the brand’s values to those of the influencer. How do they do that? Deep social listening and analysis.  This is a fascinating next-level concept of identifying the right influencer for your brand. And it’s not just a concept. Tailify has clients like Rosetta Stone who have mapped their company values, identified language education influencers with similar values and the engagements are producing better results across the board. The conversation is an intriguing one to say the least. The algorithms Ian has worked with were the predecessors of those that became the one Cambridge Analytica used in the 2015 and 2016 elections. Ian wasn’t involved and had left the parent company there at that point. But his efforts since have be fueled by a desire to help people use data mining from social media conversations for good, not bad. We dive into how on this episode. This episode of Winfluence, the podcast, is sponsored by Julius. I mention that software more than others in my book because it’s the platform I’ve been using for a few years now to find influencers, engage with them and manage campaigns.  Julius has powerful filters that let me drill down find outdoors influencers who also love jazz music. Or the content creators who are dermatologists in Chicago. But it certainly also gives me the mega influencers and celebrity influencers I might need to help launch a product or campaign around any type of product. And in most cases, it has contact information so I don’t have to go fishing to reach them. All the elements of campaign management are in the software, too. I love the fact I can assign a purchase price or value to every single social deliverable that is a part of campaign, automatically track it based on when the influencer says they’ll post, and get an ROI report for each element.  You know I wouldn’t say this if it wasn’t true -- You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why finding the right social platform for your brand means understanding the audience of each platform and how it fits with your product How looking at the context, not the brand, leads to deeper and more insightful consumer research Why the rise in stories as social conversations means a decrease in the effectiveness of social listening tools How conversation research leads to data that makes a difference Resources Jason Falls on Twitter: @JasonFalls Conversation Research Institute on Facebook, LinkedIn, and Twitter Social Pros 14 - Jason Falls, Social Media Explorer Visit SocialPros.com for more insights from your favorite social media marketers.

Social Media is now a big part of the marketing mix. If you are still trying to figure out how to leverage this new and constantly changing medium, you're not alone. Many entrepreneurs are searching for how they can use social media platforms and take advantage of the mountains of data they have on each of their users to position their businesses in front of the right customers. There are countless social media "gurus" out there telling you about the blueprint they created to yield a gazillion dollars spending $0 of their money. While this may seem great and close to that magical marketing pill we all seek, it's logical to understand there are some basics and best practices that will be easier to duplicate and is more sustainable. Enter Jason Falls. Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. A social listening and analytics innovator, he spends much of his time analyzing online conversations for consumer insights for clients of the Conversation Research Institute and consulting on broad digital marketing issues for a number of B2C and B2B clients. Falls shares his no-nonsense ideas regularly at ConversationResearchInstitute.com and JasonFalls.com. He loves Louisville, sports and bourbon. Some of the areas we explore with Jason in this episode of the Neon Noise podcast include: How his background led him to becoming an early adoptor of social media in the mid-2000s and now an industry expert and respected voice The two primary paths you can take with each marketing campaign Stories about early social media campaigns with large brands such as Maker's Mark How big brands are using social media to amplify their advertising campaigns The future of email as a marketing tool The core components of a successful email And much more... We hope you enjoy our conversationw with Jason and his no BS approach to social media and marketing.

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. Hear his story on this week's episode.  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Google and Otto Radio.  Follow at @WhyISocial. Connect with Jason on Linkedin. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish. Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

Hello Shareable listeners, it’s already mid-May! It’s our 21st episode! Jason Falls is on Shareable! Jason Falls is a digital strategist and sought after speaker with a unique focus on conversation data. He’s spoken in seven countries and on three continents. He also consults with large and small companies on digital marketing. In his spare time, he’s engineering a startup called The Conversation Research Institute, which conducts market research for companies by analyzing online conversations and social media. Jason is a noted early adopter and influencer in the social media marketing space, who’s speaking resume dates back to the mid-2000s. He loves the Pittsburgh Pirates; holds season tickets for his local pro soccer team; has two awesome kids; and describes bourbon as his spirit animal, plant, and mineral. Today, Jason and Jeff talk about the path to success. They link ego, humility, likability, fear of the unknown, and communication skills back to their own successes. They also share gripes about changing technology and their willingness to adapt, while remaining up-to-date. This episode hits on key anxieties that we all have about achieving success. So if you’re feeling anxious about any of these things, take a listen from two dudes that have been there.

Hello Shareable listeners, it's already mid-May! It's our 21st episode! Jason Falls is on Shareable! Jason Falls is a digital strategist and sought after speaker with a unique focus on conversation data. He's spoken in seven countries and on three continents. He also consults with large and small companies on digital marketing. In his spare time, he's engineering a startup called The Conversation Research Institute, which conducts market research for companies by analyzing online conversations and social media. Jason is a noted early adopter and influencer in the social media marketing space, who's speaking resume dates back to the mid-2000s. He loves the Pittsburgh Pirates; holds season tickets for his local pro soccer team; has two awesome kids; and describes bourbon as his spirit animal, plant, and mineral. Today, Jason and Jeff talk about the path to success. They link ego, humility, likability, fear of the unknown, and communication skills back to their own successes. They also share gripes about changing technology and their willingness to adapt, while remaining up-to-date. This episode hits on key anxieties that we all have about achieving success. So if you're feeling anxious about any of these things, take a listen from two dudes that have been there.

Thank you for downloading this episode of the #502LeaderSeries! This show features social media and advertising pro Jason Falls. Jason has recently started a new company in Louisville that aims to find out how people are really talking about brands and products. Think of it a bit like polling but without the set up and theoretical pretense. Jason is a very candid person who tells it like it is, doesn't sugar coat anything and that is one of the things that has helped him get to the top of his field. Check out this great conversation with this Louisville leader.

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. Follow Jason on Twitter at @JasonFalls. He can also be found on LinkedIn and https://jasonfalls.com/.   You'll Learn: How Jason was empowered to explore digital marketing in the early days. It doesn't matter how flashy the technology is, you'll always have to convince clients to commit. Why Jason pulled back from speaking as much. How the agency model is broken. Why Jason has migrated from working with big brands to helping small to medium sized businesses (SMBs).   3 Key Points: Trust your instinct. You know more than you think you know. It's never as good as it seems or as bad as it seems. The agency model needs to evolve to where the agency is a true partner where there is respect on both sides of the isle, instead of the brand saying jump and the agency saying “how high”.   Resources Mention: Conversation Research Institute: Know Your Audience   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)