Podcast appearances and mentions of jason falls

We're pretty sure Co-host Ray Miller Still is a millennial. It doesn't do to make too much of a point. Ray is the editor of the Enumclaw Courier Herald which is the only paper of that name in the United States.  This Week we're joined by our Producer, Jason Falls, who is a member Generation X.  Swimming Upstream Host Dorothy Wilhelm is a member of The Silent Generation.  For those who are thinking, "C'mon, she's never been silent a day in her life", that name refers to the fact that members of that generation never protested. They followed the rules.  On today's show, Generation Gap covers Weddings.  We're talking about weddings - are they necessary? We'll look at how each generation has seen them and what we know now that we didn't know earlier. In the 50's, weddings were not generally fairy tale events. Dorothy recalls that her wedding dress cost $50- you couldn't buy a shoelace for that today, but remember at  that time, a semester's college tuition was $80. People made their own finery  - or did without.  Dorothy recut three prom dresses for her bridesmaids.  The high point of the reception was pulling her 12 year old brother out of the bourbon fountain.  We looked for different things in the 50's. But as the decades went by, the weddings became more and more lavish with  unforgettable ball gowns, 25-foot-long train, and perhaps arrival via horse-drawn carriage—inspired a generation of brides to embrace the more-is-more aesthetic of the 1980s for their weddings. “It was part of the Superwoman myth of the 1980s—you could work at home, and you could work in the marketplace; you could be married, but you could also have a career,” says Karen Dunak. “There was this idea that you could be a strong woman and also be a bride like a princess on your wedding day.” Weddings became increasingly opulent, elaborate, and lavish, while remaining a symbol of wealth and status for the bride's parents. “In the ‘80s, ‘90s, and even early aughts, it was all big, big, big," affirms Miss Manners."Very few people were doing the small-wedding thing. So what are we talking about on the show?  Let's take a look at how different our expectations are.  When Dorothy was engaged, nice girls didn't rush the wedding celebration so it  was no problem thinking of things to do after the ceremony.  Today a destination wedding seems a requirement.  The different  generations will have a lot to say about that. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Dave Adkins has already had a fantastic career as a bluegrass artist. He was nominated for Male Vocalist of the Year by the Society for the Preservation of Bluegrass Music of America in 2022, which was the second time he earned that nod. He's also been nominated for awards like the International Bluegrass Association Emerging Artist of the Year and Inspirational Bluegrass Artist of the Year.  In 2020, Adkins contributed lead vocals to two tracks on a Grammy Nominated Best Roots Gospel Album in 2020. His catalog of songs written and performed have earned countless No. 1 and top 10 hits on various charts.  And he's still at it.  Adkins joined Roots Music Rambler to talk about his latest album What I'm For, his days as a band geek growing up in Eastern Kentucky, and his time as a radio disc jockey, coincidentally at the same radio station co-host Jason Falls started his broadcasting career with.  Frank and Falls also talk about Falls's recent experience seeing Willie Nelson, Bob Dylan and John Mellencamp, and Frank's encounter with Adeem the Artist and others at the Evanston Folk Festival. And, as usual, they share their Pickin' the Grinnin' picks of the week. Don't forget you can now show your support of the show with Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store. Authentic t-shirts, hats and stickers are now available.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: Jason's Willie Nelson pics on Instagram The Bottle Rockets Indianapolis on Spotify John Mellencamp's MTV Pink Houses Promo Dave Adkins online Dave Adkins on Spotify What I'm For by Dave Adkins on Spotify Larry & Cheryl Webster episode of RMR Evanston Folk Festival  Frank's pics and videos from The Evanston Folk Festival The Roots Music Rambler Store Roots Music Rambler on Instagram Roots Music Rambler on TikTok  Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Ben Chapman Jon Muq And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enablement Should you start a podcast? And a great quote from Jason:  “…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”. Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary Enjoy! — The people: Ian Truscott on LinkedIn  Keith Smith on LinkedIn  Jason Falls on LinkedIn and his website  Mentioned in this special episode: The Fuel Podcast The episode on MPN: Jason Falls: The Podcast Revolutionary Jason's Roots Music Rambler podcast Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Falls is the CEO of Marketing Podcast Network (www.marketingpodcasts.net) and in this exclusive interview, we discuss how powerful podcasting has become to helping brands target a premium audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Larry and Cheryl Webster may not be big recording artists or the kind of musicians that sell-out arenas around the world, but they are as important to the music industry and community as anyone that has ever come out of Eastern Kentucky. Their network of contacts and influence put them in the role of linchpin for many mountain and bluegrass musicians through the now six decades the couple has been playing, writing, performing and booking music. It just so happens they were the couple whose Friday night pickin' and grinnin' sessions gave one of our hosts, Jason Falls, his roots in loving roots music. So he ventured home to Pike County, Ky., and invited himself into their kitchen for a chat.  Larry and Cheryl headed up The Mule Band, a traditional folk, mountain and bluegrass group, for years. It has served as the house band, if you will, for Pikeville, Ky.'s annual spring festival called Hillbilly Days, on and off since the late 1970s. Larry would invite promising mountain and bluegrass artists to play the event which became quite an honor for musicians from the genres.  Larry is also a prolific folk and mountain music songwriter with credits on recordings by The Local Honeys, Guy Carawan and Nate Polly among others.  Cheryl is known for her ability to harmonize and comes from an extensive family of musical talent including her cousin Darrell Scott. She tells the story of how his song “You'll never leave Harlan alive” is about their great grandparents. The song had new life injected into its popularity when original recording artist Patty Loveless along with Chris Stapleton performed it at the 2022 CMA Awards. The Websters are also the grandparents of promising fiddle player Ella Webster, the current touring player in Cole Chaney's band.     In a bonus segment, Frank and Falls share a clip from an interview with author Amy Bizzarri, whose latest book The Best Hits on the Blues Highway: Nashville to New Orleans on Route 61 is fantastic.  Frank and Falls also talk about their daughter's recent music activity including Lollapalooza 2024, and the Kentucky Governor's School for the Arts. And shared new music for your listening pleasure in the Pickin' the Grinnin' segment after the interview. Don't forget you can now show your support of the show with Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store. Authentic t-shirts, hats and stickers are now available.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: The Mule Band videos on I Dig Bluegrass The Mule Band article on UK Now Pikeville, Ky., Hillbilly Days Festival Amy Bizzarri on Instagram Bizzarri's book on Amazon Darrell Scott online “You'll never leave Harlan alive” - Patty Loveless and Chris Stapleton - 2022 CMA Awards Kentucky Slim online Ella Webster on Instagram Cole Chaney online Snake Chapman online The Roots Music Rambler Store Roots Music Rambler on Instagram Roots Music Rambler on TikTok  Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Kasey Chambers on Spotify Stephen Wilson Jr. on Spotify And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting. They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice on effective podcast setup, including equipment and software recommendations, and learn strategies to build a loyal listener base. The episode also delves into innovative trends such as diversified podcast formats and high production value series, along with creative monetization techniques beyond traditional advertising. Jason Falls shares his expertise on: The importance of maintaining consistency Engaging content Forming strategic partnerships Show Notes: Marketing podcasts.net - https://marketingpodcasts.net/ Fallspartners.com - https://fallspartners.com/ Linkedin – Jason - https://www.linkedin.com/in/jasonfalls/ Jason falls.com - https://jasonfalls.com/ 

I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands. While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers. He stressed the need for a holistic approach, urging businesses to understand their target audience thoroughly and explore both online and offline influencers. We discussed practical examples, like engaging with local community figures or PTA presidents, showcasing the versatility of influence marketing beyond social media. Jason offered  valuable insights on working backward in the marketing chain, understanding customer needs, and seeking assistance from influencers or consulting services for effective implementation. Overall, the conversation provided a nuanced understanding of influence marketing, blending timeless marketing wisdom with contemporary strategies.

Welcome to Episode 11 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, we're joined by singer-songwriter Sara Jean Stevens. The Illinois-based artist has put in years of grind, playing in other people's bands and other people's music. She even did a European tour with Bleached, an L.A.-based punk band a few years back.  But she decided one day she had songs in her that needed to get out, so she started gigging with her own band, which morphed into a solo act backed by musicians and began to find her own voice and sound. Firmly planted in the Americana sound, Stevens writes songs she calls “dusty and warm” like the horse farm she grew up on.  Frank and Falls talked about her journey to cutting her first album, the new EP and eventual LP in the works, her career as a hair and makeup artist, her recent jaunt into being a muralist, and a lot more. Stevens is set to open for John Hiatt in the spring and is poised for a big year in 2024. Frank and Falls also reveal Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store, talk about their experience in bands and singing in public, and, of course, share some new albums and artists worth checking in in the Pickin' the Grinnin' segment of the show.  Falls swoons over his favorite new find in years - Proof of Life from Joy Oladokun.   Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: The Roots Music Rambler Store Chris Slater's framed RMR 1st Edition Shirt Frank singing LaBamba Sara Jean Stevens Online Sara Jean Stevens YouTube Working Mother on Bandcamp Bleached on Spotify The Betty White mural in Oak Park (by Sara Jean Stevens) Dial Back Sound The Seratones The Creative Act by Rick Rubin Roots Music Rambler on Instagram Roots Music Rambler on TikTok Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations WFPK 2023 Countdown Results & Playlist Jason's Americana Playlist on Spotify Weathervanes - Jason Isbell & The 400 Unit The Record - Boy Genius Rustin' in the Rain - Tyler Childers Guts - Olivia Rodrigo Cousin - Wilco Hackney Diamonds - Rolling Stones First Two Pages of Frankenstein - The National Jason's big recommendation: Joy Oladokun's Proof of Life   Noah Kahan on Spotify Noah Kahan/Hozier Collaboration   The Land is Inhospitable and So Are We - Mitski And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 10 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. Ashley Best has one of the stories that just sets him up to write great country songs. The Cadiz, Ohio dairy farmer started playing music in his teens, then life got in the way. In his early 20s, his wife died unexpectedly and left him with two daughters to raise. The struggles of a widower got to him and he admitted to spending years self-medicating with alcohol.  Then he hit rock bottom. The journey out of alcoholism included finding love again, getting back to his family farm, and rediscovering his ability to write and perform. Best produced an EP in 2018, then dropped his first full album, Something, in 2022. His mix of honky tonk swoon and rockabilly energy has produced strong music that matches nicely with his layers-of-life-experience voice that is unique, to say the least. Best told us he describes his vocal quality as, “tired.” We think it's “seasoned.” Best joined us to share his emotional journey down and back, what it's like playing honky tonks in the Ohio-West Virginia-Pennsylvania section of the country, how his grandfather's old reel-to-reel recordings put him on his path to music and much more on an emotional and uplifting episode of RMR.   Frank and Falls also talk about their respective vinyl record collections, share their reaction to a local radio station's top 2023 albums list and react to Jason Isbell's recent dental work.   Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: Jason Isbell explains reason behind teeth fixing Ashley Best online Something on Spotify  Ashley Best on Facebook Ashley Best on Instagram Ashley Best on TikTok Ashley Best on YouTube Ashley Best on Spotify Roots Music Rambler on Instagram Roots Music Rambler on TikTok Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Lucy Dacus on Spotify WFPK & Louisville Public Media online WFPK 2023 Countdown Results & Playlist Join WFPK/Louisville Public Media And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Description"What are ADHD symptoms in adults? Do I have ADHD? Yes, yes, I do. It only took me fifty years to find out.”Try the free assessment at wisesquirrels.com/adhd-assessment.Join late-diagnosed Chief Wise Squirrel Dave Delaney as he speaks with ADHD experts about everything from ADHD symptoms to challenges, tools, and solutions with inspiring stories to help you along your ADHD journey.Discovering you have ADHD can be shocking and scary. ADHD Wise Squirrels empowers late-diagnosed adults with ADHD, celebrating the strengths of neurodiverse brains and addressing executive functioning challenges. We aim to teach you skills, shatter stigmas, and inspire and guide you toward success in focus, time management, and productivity. Through captivating stories, ADHD expert interviews, and valuable insights, we unlock the potential within and foster self-discovery by openly discussing ADHD symptoms, ADHD medication, and valuable resources.Join our community for personal growth, guidance, overcoming distractions, and reaching new heights in executive functioning skills, creativity, and mindfulness. Explore coping strategies and decode our ADHD brain wiring to take control as we navigate the challenges and unlock our true potential together.MUSICOur theme song is “Unyielding Conditioning” by Fishbone. Used with permission from The Noise Company, LLC. Fishbone is available on all streaming services. Purchase merchandise from thenoisecompany.com/collections/fishbone.DISCLAIMERLegal Disclaimer: The content provided in this podcast is for informational purposes only and should not be considered medical advice. Always consult a qualified healthcare provider or medical professional for personalized advice regarding any medical condition or treatment.We would love to hear from you.Questions, comments, guest suggestions? We'd love to hear from you. wisesquirrels.com/contactEnjoy the show? Please leave your rating and review to help others discover us. Sharing is caring. Thanks!Thanks to our friend, Jason Falls, at MPNWebsite: https://wisesquirrels.com/What I Liked About This EpisodeI loved the niche (as I fit this niche). The audio was great. The description in the audio was great. The artwork is cute.What I Thought Could Use Some PolishingThe written description seemed a bit overkill. Starting with an ad is not my favorite way to start, BUT it was a sponsor that fit the audience (so a +1 and -1). The review talk while sincere, do not help you grow your show or boost the algorithm. What the charts measureApple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership.While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following:Listening: When listeners are engaging with episodes, it's an indicator of content popularity.Follows: When listeners follow a show to receive new episodes, it's an indicator of their intent to listen.Completion Rate: When listeners complete episodes, it's an indicator of content quality.Ratings, reviews, and sharesAlthough ratings, reviews, and shares also help indicate a podcast's newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will

Welcome to Episode 9 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. This is a special episode we've been hinting at for a while. In November of 2023, Falls traveled to Abu Dhabi, United Arab Emirates, on business. While there, he reached out to Oud soloist and teacher Mohammed Dohai. The Oud is a traditional Arabic instrument dating back centuries that is a predecessor of the lute, mandolin and guitar. It is typically played with 12 strings, double strung like a mandolin, but has a deep, pear-shaped body, short finger board and angled capstan.  Dohai spent 10 years working as a civil inspector on engineering projects in the UAE but in 2015 transitioned to playing and teaching Oud full-time. He's since become a frequent performer throughout the Arabic region, playing for large crowds, royalty and beyond.  He teaches Oud at Bait Al Oud, a prestigious international conservatory dedicated to the instrument in Abu Dhabi. He not only accepted Jason's invitation to be on the podcast, but met him in person to talk about, show and play the instrument for Roots Music Rambler. This episode is special for that and other reasons. Our journey to understand the roots of this Arabic instrument and one of its finest players is exactly why the podcast exists … to dig into the roots of music and musicians that a given place or time makes unique.  Frank and Falls also share their recent weekend that can only be described as Trucker-laden, Falls reveals his new S.G. Goodman-inspired tattoo, and the two share the music they're listening to this week to help you know what Picks are making us Grin in the Pickin' the Grinnin' segment.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: Roots Music Rambler on Instagram Roots Music Rambler on TikTok Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Mohammed Dohai on Instagram Mohammed Dohai on YouTube The Oud on Wikipedia A recent article about Mohammed Dohai Bait Al Oud The Oud on Wikipedia Em Royal on YouTube (our translator) Jason's new S.G. Goodman inspired tattoo Cecilia Lynn (tattoo artist) on Instagram Infinite Electric Tattoo on Instagram Pickin' the Grinnin' Recommendations Brigitte Calls Me Baby White Reaper on Spotify Matt Anthony on WFPK Matt Anthony's Record Shop on Instragram The Highwomen on Spotify Marcus King's El Dorado on Spotify Muddy Waters on Spotify Mud Morganfield Railbird Festival 2024 Tanya Tucker Documentary on Netflix And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for Episode 8 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode we dig into the eclectic world of artist, musician and bonafide Eastern Kentuckian John Haywood. Not only is John an “old time” banjo player, but also leads a heavy metal band while being an artist and running a tattoo parlor during the day. He hails from Prestonsburg, Kentucky, just a hop, skip and a jump from Pikeville, where Falls grew up. The conversation was fascinating as Haywood explains the difference in mountain banjo versus bluegrass banjo, how bluegrass and heavy metal music are intertwined, and how his childhood and background with and without music shaped his life as an artist. His latest banjo album is called Upon My Word and Honor, which John explains was a phrase his papaw used to say, but he didn't quite hear correctly. The heavy metal band is called Appalachiatari and can be found on Spotify. His website is full of his artwork and his tattoo parlor can be found on Instagram.    Frank and Falls also share some fun stories about their first concerts. Falls cringes at his and just cackled at Francesca's teen heartthrob first show. She recovered, though, with the story of seeing U2 during The Joshua Tree concert. Falls also offers a sneak peek at a very cool future episode. He is traveling to Abu Dhabi, United Arab Emirates for his work life and is planning to interview Mohammad Dohai, a concert oud performer (an Arabic instrument similar to a lute or mandolin).   As usual, the two have some recommendations for new music in the Pickin' the Grinnin' segment as well that includes a new album from a notable Americana singer. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: Tradfast – Irish Music Festival Frank keeps referring to Gold Tone article about the difference in Old-Time and Bluegrass music Pickin' the Grinnin' Recommendations Southeastern hat (Jason Isbell store) Jason Isbell on Spotify Sundy Best Nicholas Jamerson The Burl Magnolia Boulevard VisitLex - CVB of Lexington, Ky. S.G. Goodman Nathan Graham Green River Ordinance GRO's Dancing Shoes (on YouTube) And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Roots Music Rambler is also sponsored by Sonos. Put high quality speakers in every room of your house for a seamless listening experience while you party, work, laundry, clean and more. Go to https://rootsmusic.link/sonos to get your first speaker and experience the difference of Sonos. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for Episode 7 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, Ben Weiss of the Utah-based bluegrass group Pixie & The Partygrass Boys joins Frank and Falls to talk about perhaps the best bluegrass cover album of all time. The Chicken Coop, Vol. 1 is and 11-track toe-tapper that puts a guitar-mandolin-banjo-fiddle spin on everything from “Gimmie Shelter” by the Rolling Stones to The Talking Heads' “Psycho Killer.” Intentionally silly and fun, Pixie & The Partygrass Boys took their bars and weddings gigs and jazz backgrounds and flipped them into a novel, but serious musical take on bluegrass music. In fact, they have a new album on the horizon that isn't as cover and gimmick-driven. Weiss, who plays mandolin and provides some vocals for the band, joined the show on the eve of a Pacific Northwest jaunt for the group. He talked about the background of the band, their treatment of a recent version of The Nutcracker and the commonalities in jazz and bluegrass.   Frank and Falls also spent time lamenting the TikTok-ificiation of Americana music shows and concerts, from tickets to crowds, and Falls shared his experiences watching Taylor Swift's Eras Tour movie with his daughter at a Drive-In Theatre.  (And stick around for the outtakes as he almost embarasses a former teacher!) As usual, the two have some recommendations for new music in the Pickin' the Grinnin' segment as well that includes a new album from a notable Americana singer. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: The Run Pee App Sauerbeck Family Drive-In - LaGrange, Ky. The Bloodhound Gang - The Bad Touch The River of Rosewater - Nutcracker spin featuring Pixie & The Partygrass Boys music Pickin' the Grinnin' Recommendations Sara Jean Stevens Margo Price - Strays II (Album) Margo Price's Strays (Song) And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Roots Music Rambler is also sponsored by Sonos. Put high quality speakers in every room of your house for a seamless listening experience while you party, work, laundry, clean and more. Go to https://rootsmusic.link/sonos to get your first speaker and experience the difference of Sonos. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 6 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, singer-songwriter Nathan Graham's debut album Saint of Second Chances is out and a breath of fresh air mixing Chicago blues, rock, pop, soul and more. He joined Frank & Falls to talk about his background, family, influences and the new tunes, as well as what he learned from his brief stint on The Voice in 2017. The Chicago native spent several years as a session musician and playing clubs with several bands before friends and family encouraged him to start singing as well. He also found others singing the songs he wrote didn't quite satisfy his need to give birth to the song.  Graham is also on a personal mission to break the stereotype of people of color seldom being labeled a “singer-songwriter” despite performing the same tasks in even the same genres. The three discuss the stereotypes, Graham's parents and their impact on his music, and how Chicago impacted his art. The episode starts with Falls reacting to Jason Isbell's recent criticism of Oliver Anthony's “Rich Men North of Richmond” and offered some pointed criticism of his own.  And the Pickin' the Grinnin' segment features everything from Native American artists to Tears for Fears.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: Whiskey Riff's article on Jason Isbell's reaction to Oliver Anthony Roots Music Rambler's email Pickin' the Grinnin' Recommendations Tears for Fears studio video of Everybody Wants to Rule the World Blackbelt Eagle Scout Cornbread Country Club playlist on Spotify And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The DEB Show, host Debra Eckerling talks about podcasting with Jason Falls, Brian Fishbach, and Deborah Pardes. Jason Falls is Executive Producer of the Marketing Podcast Network and Host of Winfluence; Brian Fishbach is a Music Journalist and Host of the “This Entire Album” Podcast; and Deborah Pardes is VP of Stories and Voices at Swell. Jason, Brian, and Deborah discussed the value of podcasting for hosts, businesses, guests, and of course listeners. The also shared their thoughts on developing your show, what makes a podcast stand out, and more. The Value of Podcasting - Jason: It is the most intimate form of content creation there is. - Deborah: Humility and curiosity are an important part of any brand. Conversation enable people to be – and feel – seen and heard - Brian: It's a great way to be immersed in something while doing something else, to connect with people, and to learn things What Makes a Podcast Stand Out - Jason: Specificity of topic; what's your show's differentiator? And, if it has some sort of “show business” polish, even better. - Brian: Find a topic you get into and can go really in depth. Assume nobody cares when you start. And find a way to make them care - Deborah: Be dynamic with voice and bring in dynamic guests. If someone is not dynamic – not great at showing their passion/enthusiasm – it will not be a great conversation Also - Jason: Prep your guests; send instructions - Brian: Do practice eps/exhibition matches to see how things work before you start recording - Deborah: Know what tone you want for your show Goals - Jason: You have 4000 characters for your podcast description – take advantage of all those characters - Deborah: Have a dream box and fill it up with dream guests for your show - Brian: If you are not excited about your show, figure out why and see if you can do something to get excited about it again. Don't give up on it Final Thoughts - Brian: Focus. Set aside time to get things done - Deborah: Stay in conversation - Jason: Take time out to take care of yourself and spend time with your family - Brian: The questions you ask all the interesting people you interview … remember to ask those questions of the people you love too Learn More: Jason Falls: JasonFalls.com Brian Fishbach: BrianFishbach.com Deborah Pardes: Deborah Pardes.com Debra Eckerling: TheDEBMethod.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 5 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, Frank & Falls are joined by Ella Salter and her backing band, The Sunday Sinners. Ella's 2019 debut album “Beverly” saw its launch thwarted by COVID and the South Alabama singer had a sluggish start to a promising rise through the Americana and Country circuits. But she pulled together The Sunday Sinners once the world opened back up and the unit has been writing new songs since. They're in the midst of an Indie Go Go campaign to raise the necessary funds to record a second studio album in early 2024 and are still working the roadhouses, bars and clubs throughout the South in preparation. Ella et. al., joined the podcast from their weekly rehearsal space – a furniture store – near Mobile, Ala., and talked about Ella's Texas-Alabama roots, the hurdles she and the band have had to overcome, writing the new album and much more.  Falls also shares his recent experience with and Edgar Allen Poe dramatic production on The Belle of Louisville and he and Francesca file their regular segment Pickin' the Grinnin' where they share the new artists, albums and songs that are making them smile this week. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: The Belle of Louisville The Pale Blue Eye on IMDb Ella Salter & The Sunday Sinners “Beverly” on Spotify The Indie Go Go Campaign Wards - Fast food in Mississippi Elle's Facebook Feed Pickin' the Grinnin' Recommendations 49 Winchester American Aquarium Colter Wall Margo Cilker David LaMotte David LaMotte's “Northbound” And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 4 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, Francesca catches up with Jay Gonzalez of the Drive by Truckers. The multi-instrumentalist has a new side project coming out in December. He shares the story of finding and collaborating with lyricist Peter Smith to produce the new Gonzalez Smith album. The first single from the album, She's My Girl, is out now.  Frank also explores Jay's roots as a musician growing up in upstate New York, moving to the South and blending with the Drive by Truckers.  Frank & Falls also do a little check-in to see how the show is going so far, four episodes in. Francesca reveals she spent 20 years as a 9-1-1 dispatch operator. Jason muses on his next tattoo and hints that he's working on an impersonation off Drive by Trucker co-founder Patterson Hood.  Since we're all new to Roots Music Rambler, the show includes three main parts: Francesca and Falls open the show talking about a topic of the day in the music industry. Our guest then comes in as we explore their roots – of music and life. Then Francesca and Falls finish off the show with our Pickin' The Grinnin' segment. That's where both pick what music, artists, events and more make them grin this week. They share whom they'll see live, what new artists they've discovered and more. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: Happy Place Beer by Third Space Brewery Rosie's in Bloomington, Illinois American Aquarium The Hu - Mongolian band Francesca mentioned  Billy Joel's Glass Houses - Gonzalez's first album Shenorock, New York - Where Gonzalez grew up She's My Girl - The first single from Gonzalez Smith's new album The Manhattan Bar - Athens, Ga. Gary McFarland & Peter Smith's 1971 album Butterscotch Rum on Spotify Waiting for the Fire by Marvelous Toy - Gonzalez's Pickin' the Grinnin' The Henry Clay People - Gonzalez's friend Jordan Hudock's other band Pickin' the Grinnin' Recommendations Zack Bryan's new album Sierra Ferrell 18 Wheels of Love - Video mentioned by Francesca Nathan Graham's new single Right One Lovejoy's new single Normal People Things Noah Kahan Cole Chaney Ella Webster (Cole Chaney's fiddle player) Hillbilly Days - PIkeville, Kentucky's spring festival And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 3 of Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls “Frank,” and Jason Falls, who goes by “Falls” most of the time, as we explore the real roots of the music we love. On this episode, we talk about Falls's disappointment with a concert cancellation, the sweet Dolly Parton AirBnB he stayed in recently in Nashville, and the latest songs and artists piquing our interest. This show's guest is self-proclaimed travel pop artist Mike Mentz whose journey from the Chicago suburbs to the world abroad has inspired two significant new projects that are framing roots music in a whole new light. We talk to him about his acapela group beginnings, singing on a cruise ship, then traveling the world with an inspired mission to let the place inspire his music. He's recently launched an impressive video and record series based on several months visiting Mexico and has many more facets of the project on the horizon. Since we're all new to Roots Music Rambler, the show includes three main parts: Francesca and Falls open the show talking about a topic of the day in the music industry. Our guest then comes in as we explore their roots – of music and life. Then Francesca and Falls finish off the show with our Pickin' The Grinnin' segment. That's where both pick what music, artists, events and more make them grin this week. They share whom they'll see live, what new artists they've discovered and more. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: Dolly's Music Row Oasis (where Jason filmed the episode) The Dollyhouse family of AirBnB Nashville rentals Vibing Victorian (the Bloomington, Illinois AirBnB Francesca & Tom rented) Francesca's pics from the AirBnB on Roots Music Rambler's Facebook page Jason's Instagram and TikTok accounts Roots Music Rambler Instagram Austin Lucas's website (future guest) Mike Mentz's website Mike Mentz's album Souvenir Mike's Patreon (support and get access to the cool stories, videos, etc.) John Haywood's website And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the second episode off Roots Music Rambler! Join us – hosts Francesca Folinazzo, who Jason calls "Frank," and Jason Falls, who goes by "Falls" most of the time, as we explore the real roots of the music we love. On this episode, we talk about Tyler Childers' new album, the first song that took Francesca's breath away, and she talks Falls out of pulling a smart-alek stunt at an upcoming Ryan Adams show. Our guest this time around is the Queen of Queer Country Cindy Emch. She is the founder and brains behind The Secret Emchy Society which is playing Americanafest the week of this episode drop. We dig into her childhood growing up with an accordion-playing mom, college radio days, her experience growing into an LGBTQ existence in the world and how her person and personality presents challenges in the world of country music. Since we're all new to Roots Music Rambler, the show includes three main parts: Francesca and Falls open the show talking about a topic of the day in the music industry. Tyler Childers has a new album out since the last episode, so the conversation started there. Our guest then comes in as we explore their roots – of music and life. Then Francesca and Falls finish off the show with our Pickin' The Grinnin' segment. That's where both pick what music, artists, events and more make them grin this week. They share who their going to see live, what new artists they've discover and more. Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Some other notes and links: Mark's Yard - The Secret Emchy Society Wilco's California Stars (From Mermaid Avenue) John Haywood - Music, Art & Tattoos Jobi Riccio And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 1 of Roots Music Rambler! What was once an off-shoot of a travel blog is now destined to become your favorite music podcast. Join us – hosts Francesca Folinazzo, who Jason calls "Frank," and Jason Falls, who goes by "Falls" most of the time, as we explore the real roots of the music we love. On this episode, we talk Oliver Anthony conspiracy theories, tobacco farming, Napster & more with up-and-coming country artist JD Shelburne. His new album "Neon Hallelujia" is out and the sixth in Shelburne's efforts, all of which dig into hometown life in Taylorsville, Kentucky. The conversation wound around his childhood, his parents, his wife and 3-year-old son. We talked about songwriting, the evolution of his music, the temptations of the music industry and more. And yes, we dug into Oliver Anthony and whether or not Shelburne thinks the conspiracy theories that Anthony's explosion onto the music scene was all a set up. As you hear in this premier episode of Roots Music Rambler, the show includes three main parts: Francesca and Falls open the show talking about a topic of the day in the music industry. In this episode, it was hard to not start with Oliver Anthony's viral success that has flipped country music, the Billboard charts and iTunes on their collective heads. Our guest of honor comes in to talk about their background, music and beyond. That's where Shelburne fits into this first episode Then Francesca and Falls finish off the show with our Pickin' The Grinnin' segment. That's where both pick what music, artists, events and more make them grin this week. They share who their going to see live, what new artists they've discover and more. Buckle up for what Falls called, "The Hoe-Down and the Throw-Down." It's the debut episode of Roots Music Rambler. Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where there are people, there is music. In our celebration of melodies and lyrics, harmonies and riffs, we typically focus on the songs or the people who wrote them. We often overlook the where. Welcome to Roots Music Rambler! Join Francesca Folinazzo and Jason Falls for Roots Music Rambler, a podcast exploration of the where as much as the who or what. We'll interview emerging and established artists, fans and others in Americana, Outlaw Country, Bluegrass, Blues, Roots, Soul, World and beyond. But we will always get to the stories of where they're from and how that impacted the music we know and love. It's more than just their influences. It's their families. Communities. Cultures. This show is a fun combination of music, travel, history and more. We dig into the stories from artists, musicians, songwriters, producers, fans and beyond, that don't just expose their musical influences, but their life influences.  Music follows the path of human movement. We trace the steps to bring better understanding to what we hear today and why we love it. Where music, travel, history and culture intersect Join us for the exploration of the real roots of music on Roots Music Rambler. Available wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™. Jason Falls is the EVP of Marketing for CIPIO.ai; hosts the widely-downloaded Winfluence podcast; is the author of three books; and is the executive producer of the Marketing Podcast Network. What we talked about... Jason says “influence marketing” rather than “influencer marketing.” Community influencers are more likely to create authentic content about brands.  Affiliate and partner relationships.  Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Warnings when running influencer campaigns. The state of social media, according to Falls.  Artificial Intelligence and the future of content marketing. Read Happywork: A Business Parable About the Journey to Teamwork, Profit, and Purpose by Chris Reimer. The power of meditation and hiking. TM transcendental meditation. Contact Jason at JasonFalls.com. We ❤️ Our Listeners. Please follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the podcast and are deeply appreciated. Thank you.

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania. Seth's show Entreprenuers Enigma is part of the marketing podcast network and has featured some great guests, including Mark Schaefer, Jason Falls and Guy Kawasaki. You can learn more about Seth when Ian interviewed him for episode 130, and then back in April, Seth had Ian on his show, and we share that interview here this week. Finally, we get back on track, and we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, , who shares his thoughts on programmatic advertising and AI - does marketing ruin everything? The people: Ian Truscott on LinkedIn and Twitter Seth Goldstein on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn As mentioned in this week's episode: From Ian's blog: Everybody is FOFU Fighting Seth's company: Goldstein Media Seth's podcasts: Entrepreneur's Enigma The original interview with Steh Goldstein Robert's The Content Advisory Blog Robert's latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Kung Fu Fighting by Ceelo Green on YouTube Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand.  If you haven't articulated what that brand is, you're kind of leaving it up to those around you to define or even assume what it is.  The more you can articulate what that brand is, what it stands for, what it strives for, the better chance you have of recruiting fans and followers. If you're rather extreme in defining it, you can evolve that brand following into a brand community.  What if I told you there was a process to branding that is so relevant to the influence marketing world that YouTube requires its study for employees so they understand how to build audience and advocacy? There is. It's called Primal Branding and it's the brainchild of Patrick Hanlon. Today on Winfluence, we're going to dig into what Primal Branding is. How you can apply its principles to your brand, whether you're a personal brand content creator or a marketer for a company or product. We'll look at case studies of Primal Branding in action – I'm sure there's one big one you know well but just don't know it's Patrick's work – and dig into how it can solve some of the marketing world's biggest challenges.  This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I'm going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Campaigns. Assets. Tracking links. Reach. These are important concepts when it comes to influencer marketing… but are they missing the point? Is it possible that we've gotten so caught up in the output and tactics of influencer marketing that we've lost sight of the purpose of the strategy, and the actual outcomes we hoped to achieve? Where should we shift our focus, and how can we make influence marketing a more impactful component of our marketing strategy? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. A century ago, influencers were nothing more than celebrities who were paid to endorse brands. And while there's nothing inherently wrong with sponsorships and paid endorsements, the question is, is that true influence? Isn't there arguably more influence in the friend, family member, or neighbor, who gives us a personal recommendation upon which we immediately act and make a purchase? Can that same level of trust be transferred to an online personality, and can a brand really tap into that? That's exactly what our guest today, Jason Falls, is going to talk to us about. He's the author of three books, including “Winfluence: Reframing Influencer Marketing to Ignite Your Brand” from our friends at Entrepreneur Press, and the widely-downloaded Winfluence podcast. He's the Executive Vice President of Marketing at CIPIO.ai, a community influencer marketing platform, and he's graced countless stages to help others understand his distinctive approach to influencer… or influence… marketing. Partnership Unpacked host Mike Allton talked to Jason about: ♉️ The key mistakes brands make today with influencer marketing. ♉️ Why a different approach to influencer marketing is essential. ♉️ How to measure success and ROI using this approach. Learn more about Jason Falls Connect with Jason Falls on LinkedIn Connect with Jason Falls on Twitter Resources & Brands mentioned in this episode Winfluence: Reframing Influencer Marketing to Ignite Your Brand Winfluence podcast CIPIO.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-think-differently-about-influencer-marketing-w-jason-falls/   Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

On this episode of The DEB Show, host Debra Eckerling speaks with Jason Falls, Peter Markel, and Christy Smallwood about Storytelling. Jason Falls is EVP Marketing, CIPIO.ai, host of Winfluencer, and EP of the Marketing Podcast Network, Peter Markel is CEO at Somnu, Inc.; and Christy Smallwood is Chief Strategic Guide, Eagle Eye Strategies, and host of the Small Business Success Talk Show. Your business' story can be 3-acts, an elaborate journey, or snapshots told via social media. Remember the "why" behind what you do and that you/your business is the main character. Jason, Peter, and Christy share their takes on storytelling, examples of storytelling making an impact, tips, storytelling goals, and more. Read the full recap and get links at TheDEBMethod.com/blog. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai (https://cipio.ai/). They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. More About Jason. https://www.linkedin.com/in/jasonfalls/

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it's a clear violation of freedom of speech, a first-amendment right in this country.  Now, I'm the last person in the world interested in talking politics. I gave up on the possibility our elected officials actually represented the public's interests in the 1990s. I keep informed so my vote still counts for something, but have zero interest in discussing or debating our dysfunctional, two-parties with all the power system. So, that's not what we're going to do on this episode of Winfluence. We're going to actually look at a real TikTok ban and imagine the implications for the what-if scenario.  India banned TikTok and more than 200 other apps three years ago. It was in response to Chinese military aggression along the border between the two countries in June of 2020. The Indian government cited privacy and national sovereignty as the main issues. The move abruptly turned off the app for 200 million Indian users.  Once again, that was almost three years ago. So we've had time to see how such a ban would take hold. Yes, India and the U.S. are different countries and cultures. But we're not that far apart. Surely, we can glean some insights and peer into a possible future by understanding India now versus India with TikTok. Pooja ParasuRaman is my professional counterpart at Affable.ai. It is an end-to-end influencer marketing platform. While Affable is a competitor of CIPIO.ai, technically speaking, we both have different philosophical approaches to the practice. And a common level of respect for one another. Pooja operates out of India. So she not only has first-hand experience with what the TikTok ban has done to her country, but she's working in the influencer marketing world where TikTok is for many creators, a primary source of income, and for brands engaging in influencer marketing, a fairly effective channel on which to market. I asked Pooja to join and educate us on the ban and its effects in India so we can have a peek at what might soon be our own reality in the States …or perhaps your reality in your country should a TikTok ban be in the offing. This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I'm going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you haven't been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you're in the marketing space, you're not getting out much. The algorithms and machine learning robots have gotten awfully good and at an awfully lot of things, including written content, graphic and image generation and all sorts of other tasks.  But what does AI have to do with influencer marketing? And how will it impact what we do as brands, agencies, and creators? How will it impact the software vendors we work with? I wanted to explore that topic a bit with Daria Belova and Anne Puzakova. They are both with HypeFactory, a very successful global influencer marketing agency. They've been winning awards and making some noise working with a lot of clients in the gaming world, among other verticals.  We dug into AI and how it will impact influencers and influencer marketing, but then also took a tour through the Metaverse and influencers there, virtual influencers and how or whether they can even be trustworthy and a lot more.  This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I'm going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In a now exclusive audio commentary episode, Jason Falls takes on the sudden irrational reaction to the trend of #deinfluencing on TikTok and other channels. It has inspired many a creator to poke fun at the influencer marketing space. Some of them are poking fun at creators who do a lot of sponsored content. Others are making fun of brands who pay those creators.  It's causing a stir in industry conversations.  But it shouldn't. Jason explains why on this commentary episode of Winfluence Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is on a mission to help brands grow through community commerce marketing. He leads marketing at Cipio.ai, the leading community commerce marketing platform that empowers brands to ignite influence from their own community. He arrived at Cipio.ai after establishing himself as an international thought leader in the influencer marketing space. He wrote the best-selling book Winfluence and hosts the supporting podcast.Jason explains:How he got involved with MarketingHow he defines about Marketing and how it has evolved with social mediaHow Cipio helps brands surfaces its influential voices, with examplesThe difference between influential people and influencersIncentivizing community members and customersHow small businesses can benefit from community commerce marketingTune in for all this, plus learn the biggest marketing mistakes brands make–and how Cipio can help you! TIP OF THE WEEKJasonI want to share something completely out of left field for you all. I've practiced meditation for seven years. Go to HeadSpace or Calm and give it a try. If you get in the habit and do it regularly it can change your life by helping you control your stress.MarkMy Tip of the Week is to learn more about Jason Falls at Jasonfalls.com. WANT TO LISTEN MORE?Did you like this episode? If so, you may enjoy this episode of the Art of Passive Income podcast on content marketing."Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"