Podcast appearances and mentions of jason falls

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If you, “Woke up this mornin', dazed and confused,” and sung the lyric in your head, you've been bitten by the audio bug that is The Creekers. That line, the opening one from a song called “Tennessee” was the second-most played audio clip on TikTok this summer. It helped propel the Leslie County, Ky.-based bluegrass group to viral success, headline spots at music festivals, and ultimately a record deal with Warner Records. Co-founder Tanner Horton took time out from digging fence post holes on his home property one evening not long ago to sit in and tell us about the band's success, songwriting, how they all came together and a lot more. It turns out all but one member of the band has some sort of familial relationship with each other, either as direct as brothers (Jagger and Ashton Bowling), cousins (Horton and Allen Hacker) or by marriage (Scott Sutton).  And then there's the outlier: fiddler Anna Blanton, whose live show antics have made The Creekers not just a sound for sore ears, but a sight to see live. She's done everything from zip-lining to riding on her husband's shoulders while jumping around the crowd. (Charlie Blanton incidentally, is the bass player for friend of the show Bill Taylor and the Appalachian Heatherns.) Horton told us the story of the band coming together, his history with cousin and fellow guitarist and vocalist Allen Hacker, how the TikTok virality happened and what exactly they've got in store in the coming months with the band's new record deal.  Frank and Falls also chatted about Falls's recent trip outside of the Americana genre to take his daughter to a Tate McRae concert and they each share their Pickin' the Grinnin' pics for recommended music this week. Falls calls out Hazard, Ky., based vocalist Roy Caudill while Frank shares her experience seeing The Dirndolls live. Watch the Episode on YouTube Download the episode and subscribe at rootsmusicrambler.com, watch the full episode on YouTube, or download wherever you get your podcasts.  Also be sure to help spread the love of the show with Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store. Authentic t-shirts, hats and stickers are now available.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links:  The Creekers Online The Creekers on Spotify The TikTok viral video that launched the band into stardom Jason Falls's rant against the “sellout” commenter The Roots Music Rambler Store Roots Music Rambler on YouTube Roots Music Rambler on Instagram Roots Music Rambler on TikTok Roots Music Rambler on Facebook Jason Falls on Instagram Jason Falls on TikTok Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Roy Caudill on Spotify The Kentucky Music Mafia on Spotify The Dirndolls on Instagram Subscribe to Roots Music Rambler on YouTube, Spotify, Apple Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum; Copyright 2025 - Falls+Partners. All music on the program is licensed by ASCAP, BMI and SESAC. Roots Music Rambler is a member of the Americana Music Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

The purpose behind this fast moving and moderately funny show is to spotlight the way that the simple and involuntary act of being born causes us to act and think differently. Ray Miller-Still is a Millennial. He is also the editor of a major Northwest Newspaper. This causes him to be fussy about facts. Jason Falls produces this podcast but like any good wizard, wears many hats. Someday we'll get him to tell us about it. He belongs to Gen-X. Dorothy Wilhelm (she ducks her head modestly) is the originator of this podcast and belongs to the Silent Generation. The usual response is "Huh, you've never been silent a day in your life." But the Silent Generation followed the rules, didn't protest so that at age 92, she is still wondering what she'll do when she grows up. Good thing there's plenty of time. Unusual facts about Generation Gap - it's been on the air almost ten years, so Ray was very young when we started, but most unusual it has the distinction of being taught as a college Course at Green River Community college near Seattle. The class is still available. Let me know if you're interested. That class was called Communication between the Generations and one senior student revealed that the reason she was taking the class was that she couldn't get her grandson to answer the phone or return her calls. We went through two days of conversation techniques, as the class was ending, her phone rang. It was her grandson she said with tears in her eyes. So the generation gap can be bridged. We certainly encourage our audience to let us know if there are questions you'd like us to tackle. About today's show - we're talking about Trick or Treat and Halloween of all things. A big difference was that Dorothy's generation NEVER bought costumes and looked down on people who did. Trick or Treating was very rare up until the mid 50s. It seems as if young people now vie for the most elaborate costume. At that point Dorothy tells the story of how her daughter, a baby boomer, created an incredible horse costume for Trick or Treating . More amazing, she was able to convince her baby boomer brother that he should go along as the rear end of the horse. The valuable lesson we learned is that people do not give treats to the rear end of a horse. She came home with a basket full of treats. She did not share. So that's the show, we hope you'll drop in any time. bring your questions, college songs, favorite recipes , and remember as the generations change, favorite foods change too. The Food Business News says The "generation gap" in favorite foods reflects different generational values, with Baby Boomers favoring classic, savory comfort foods like steak and ham, Generation X bridging the gap with familiar yet adventurous options like pizza and meatloaf, and Millennials embracing globally inspired, customized, and fresh dishes such as sushi and burritos. Younger generations like Gen Z and Alpha show a growing interest in plant-based, spicy, and global flavors, with adventurous tastes influencing kids' menus. See you soon on Generation Gap. https://www.itsnevertoolate.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jason Falls is Chief Strategy Officer and Principal at Falls+Partners, an influence marketing strategy and creative concepts firm founded in 2022. The company helps clients move beyond checkbox influencer campaigns and toward genuine, influence-driven strategies. An award-winning digital marketing strategist, author, and podcast host, Jason has been recognized as a top influencer in social technology and marketing by Forbes, Entrepreneur, and Ad Age. As a thought leader, he hosts the Winfluence podcast, serves as Executive Producer of the Marketing Podcast Network, and has authored multiple books on influence and social media. In this episode… Influencer marketing often promises massive reach, but too many brands end up burning their budgets on ineffective one-off posts. What if the key to success isn't more followers but more influence? And how do you find creators who actually drive results? Jason Falls, an expert in influence marketing and social listening, explains why shifting focus from influencers to influence leads to stronger outcomes. Jason emphasizes investing in long-term partnerships with micro-influencers, relying on creative directors for compelling content, and using social listening tools to spot overlooked opportunities. He illustrates these strategies through campaigns with VisitLEX, GE, and a bourbon brand, showing how creativity, consistency, and insight can turn marketing into meaningful engagement. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Falls, Chief Strategy Officer of Falls+Partners, about rethinking influencer marketing. Jason discusses building authentic influence strategies, lessons from viral content, and the value of social listening. He also explores mistakes brands make in influencer campaigns, the power of micro-influencers, and why creativity drives better results.

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Generation Gap has been on the air nearly ten years, hosted by Dorothy Wilhelm. and Ray Miller Still, Editor in Chief of The Enumclaw Courier Herald. Ray says there are only 2 Courier Herald Newspapers in the World. One is in the United States and One in Ireland. So it's been our custom to decide on the question we'll discuss for each show. Dorothy, born in 1934, is a member of the Silent Generation. The Silent Generation is generally defined as those born between 1928 and 1945. This generation grew up during the Great Depression and World War II, which significantly shaped their values and worldview. We're called Silent because we didn't make waves. We didn't protest. We had seen the Great Depression and the Great War. We just wanted peace and civic involvement. Ray is a member of the Millennials who were born between 1981 and 1996, making them approximately 29 to 44 years old in 2025. This age range is defined by the Pew Research Center and is widely accepted, although some sources may vary by a year or two. And then our newest Generation Gap member is Jason Falls. we're still working on remembering what generation he belongs to, but we think Gen z. Stand by for late breaking bulletins. This month Ray suggested that we talk about the video games that everybody is playing these days. It didn't work out too well. Ray wanted to hear about the games that Dorothy played, and she denied ever playing a game in her life. Jason was ready to dive in. Born in 1975, he's a member of Gen x, according to the books, but I'm not convinced. He just doesn't seem like an X - more about this later. We were all ready to talk about games. According to Generation z blogs, this is an important indicator of the generations. It doesn't say why. Gen Z is the most important generational shift so far, according to Gen Z Blogs but their experiences and outlook are not understood well enough by those who have come before them. Generation Z has huge, as yet mostly untapped, potential to meet the challenges of today. In 2025 Generation Z will form over a quarter of the UK workforce and an even larger proportion of US. The older ones are already in management positions in large companies and ripping up the rulebook on their own. Their importance in the workplace will grow. But back to our question. Dorothy is steadfast in her determination not to play games or even have a pedicure for that matter. So you'll want to tune in next month to hear the final word on Why Generations Fight and if we can possibly get along. I actually thank we can, but I'm not sure I can learn one of those electronic games. But little old people can't manage those teeny keys. This is the closest thing to a drop dead question that we've had on Generation Gap. What do you think about old time hands and new time games. Learn more about your ad choices. Visit megaphone.fm/adchoices

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It's Independence Day, the 4th of July is at hand.  Let's talk about illegal fireworks - and other patriotic things. On this edition of  Generation Gap, we pay tribute to the old days of the  4th of July when celebration wasn't complete til somebody blew off one or more appendages. On this show our regulars (Dorothy - Silent Generation ) (Ray - Millennial) (Jason - Gen X) will recall how Independence Day was different in their generations. Since we've been doing this show more than 10 years, we're convinced that there really is a big difference between generations. The fact is, when children and Grandkids come into the picture, it's a wonder anybody is still speaking. That's when we come in. On Generation Gap, we try to add some light to those different groups.  But then that sounds a little dull, so let's add some excitement with Fireworks!! After all, it is July.  Now, fireworks have always been controversial - But we've always loved them.    On today's show, Dorothy will talk about how she discovered an unopened trunk, left behind after her husband's death and full of illegal fireworks. Did you ever try to get rid of a trunkful of illegal fireworks? and Ray tells about the year he inadvertently set his street on fire.  In short, It will be a lot of fun. For the kiddies, there's the story of how big sister Elaine talked her brother into being the rear end of the horse costume she made.  Poor Stephen had a terrible time.  Fun Fact: It turns out that nobody gives treats to the rear end of a horse.   According  to PBS news.The display of pyrotechnics has always  been a big part of Independence Day. Founding Father John Adams saw it coming. Commemoration of America's independence “ought to be solemnized with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more,” Adams wrote in a letter to his wife, Abigail, dated July 3, 1776. Fireworks were around centuries before America became a nation. The American Pyrotechnics Association says many historians believe fireworks were first developed in the second century B.C. in ancient China by throwing bamboo stalks into fires, causing explosions as the hollow air pockets overheated. By the 15th century, fireworks were widely used for religious festivals and public entertainment in Europe and early U.S. settlers carried on those traditions, the Association said. Links: The American Pyrotechnics Association - https://www.americanpyro.com/history-of-fireworks Ray Miller Still at the Courier-Herald - https://www.courierherald.com/author/ray-still/ Jason Falls on LinkedIn - https://linkedin.com/in/jasonfalls Learn more about your ad choices. Visit megaphone.fm/adchoices

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On this episode of GoalChat, host Debra Eckerling discusses strategy with Jason Falls, Influencer Marketing Strategist and Executive Director of the Marketing Podcast Network, which hosts GoalChat; Camille L. Miller, Intuitive Business and Life Strategist; and Ana Visneski, Crisis Communications. Strategy starts with deciding who you are and what you want to bring out into the world. Jason, Camille, and Ana, share their experiences and perspectives on strategy, along with their takes on claiming your niche in thought leadership, aligning it with your mission; and more. Goals  - Jason: Use the 5 Whys method proactively; ask yourself if your strategy aligns with the business, and keep asking yourself a string of "whys" to help you identify the right actions that align with your goals - Camille: Try the Future-Self Method; keep your vision of your future bright, put yourself in the position of where you want to be and make decisions based on that - Ana: Do something that makes your inner 5-year-old happy Final Thoughts - Camille: Live your life with purpose; do what makes your hear sing - Ana: Everything is a lot. Take care of yourself and the people you love - Jason: 5-year-old Ana wanted to ride sharks through tornados. Be who you want to be Learn More About: Jason Falls: FallsPartners.com Camille L. Miller: SoulProfessional.com Ana Visneski: TheMereWif.com Debra Eckerling: TheDEBMethod.com/blog 52SecretsBook.com MarketingPodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

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Support the show► Subscribe to The Scott Townsend Show YouTube channel --- https://bit.ly/3iV8sOTThe Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter https://bit.ly/3enLDQaFacebook https://bit.ly/2Od4ItOInstagram https://bit.ly/2ClncWlSend me a text: 918-397-0327Executive Producer: Ben TownsendCreative Consultant: Matthew Blue TownsendShot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAuSamson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack https://amzn.to/3TIbACeVoice Actor: Britney McCulloughLogo by Angie Jordan https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

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We're pretty sure Co-host Ray Miller Still is a millennial. It doesn't do to make too much of a point. Ray is the editor of the Enumclaw Courier Herald which is the only paper of that name in the United States.  This Week we're joined by our Producer, Jason Falls, who is a member Generation X.  Swimming Upstream Host Dorothy Wilhelm is a member of The Silent Generation.  For those who are thinking, "C'mon, she's never been silent a day in her life", that name refers to the fact that members of that generation never protested. They followed the rules.  On today's show, Generation Gap covers Weddings.  We're talking about weddings - are they necessary? We'll look at how each generation has seen them and what we know now that we didn't know earlier. In the 50's, weddings were not generally fairy tale events. Dorothy recalls that her wedding dress cost $50- you couldn't buy a shoelace for that today, but remember at  that time, a semester's college tuition was $80. People made their own finery  - or did without.  Dorothy recut three prom dresses for her bridesmaids.  The high point of the reception was pulling her 12 year old brother out of the bourbon fountain.  We looked for different things in the 50's. But as the decades went by, the weddings became more and more lavish with  unforgettable ball gowns, 25-foot-long train, and perhaps arrival via horse-drawn carriage—inspired a generation of brides to embrace the more-is-more aesthetic of the 1980s for their weddings. “It was part of the Superwoman myth of the 1980s—you could work at home, and you could work in the marketplace; you could be married, but you could also have a career,” says Karen Dunak. “There was this idea that you could be a strong woman and also be a bride like a princess on your wedding day.” Weddings became increasingly opulent, elaborate, and lavish, while remaining a symbol of wealth and status for the bride's parents. “In the ‘80s, ‘90s, and even early aughts, it was all big, big, big," affirms Miss Manners."Very few people were doing the small-wedding thing. So what are we talking about on the show?  Let's take a look at how different our expectations are.  When Dorothy was engaged, nice girls didn't rush the wedding celebration so it  was no problem thinking of things to do after the ceremony.  Today a destination wedding seems a requirement.  The different  generations will have a lot to say about that. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Dave Adkins has already had a fantastic career as a bluegrass artist. He was nominated for Male Vocalist of the Year by the Society for the Preservation of Bluegrass Music of America in 2022, which was the second time he earned that nod. He's also been nominated for awards like the International Bluegrass Association Emerging Artist of the Year and Inspirational Bluegrass Artist of the Year.  In 2020, Adkins contributed lead vocals to two tracks on a Grammy Nominated Best Roots Gospel Album in 2020. His catalog of songs written and performed have earned countless No. 1 and top 10 hits on various charts.  And he's still at it.  Adkins joined Roots Music Rambler to talk about his latest album What I'm For, his days as a band geek growing up in Eastern Kentucky, and his time as a radio disc jockey, coincidentally at the same radio station co-host Jason Falls started his broadcasting career with.  Frank and Falls also talk about Falls's recent experience seeing Willie Nelson, Bob Dylan and John Mellencamp, and Frank's encounter with Adeem the Artist and others at the Evanston Folk Festival. And, as usual, they share their Pickin' the Grinnin' picks of the week. Don't forget you can now show your support of the show with Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store. Authentic t-shirts, hats and stickers are now available.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: Jason's Willie Nelson pics on Instagram The Bottle Rockets Indianapolis on Spotify John Mellencamp's MTV Pink Houses Promo Dave Adkins online Dave Adkins on Spotify What I'm For by Dave Adkins on Spotify Larry & Cheryl Webster episode of RMR Evanston Folk Festival  Frank's pics and videos from The Evanston Folk Festival The Roots Music Rambler Store Roots Music Rambler on Instagram Roots Music Rambler on TikTok  Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Ben Chapman Jon Muq And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enablement Should you start a podcast? And a great quote from Jason:  “…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”. Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary Enjoy! — The people: Ian Truscott on LinkedIn  Keith Smith on LinkedIn  Jason Falls on LinkedIn and his website  Mentioned in this special episode: The Fuel Podcast The episode on MPN: Jason Falls: The Podcast Revolutionary Jason's Roots Music Rambler podcast Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Falls is the CEO of Marketing Podcast Network (www.marketingpodcasts.net) and in this exclusive interview, we discuss how powerful podcasting has become to helping brands target a premium audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Larry and Cheryl Webster may not be big recording artists or the kind of musicians that sell-out arenas around the world, but they are as important to the music industry and community as anyone that has ever come out of Eastern Kentucky. Their network of contacts and influence put them in the role of linchpin for many mountain and bluegrass musicians through the now six decades the couple has been playing, writing, performing and booking music. It just so happens they were the couple whose Friday night pickin' and grinnin' sessions gave one of our hosts, Jason Falls, his roots in loving roots music. So he ventured home to Pike County, Ky., and invited himself into their kitchen for a chat.  Larry and Cheryl headed up The Mule Band, a traditional folk, mountain and bluegrass group, for years. It has served as the house band, if you will, for Pikeville, Ky.'s annual spring festival called Hillbilly Days, on and off since the late 1970s. Larry would invite promising mountain and bluegrass artists to play the event which became quite an honor for musicians from the genres.  Larry is also a prolific folk and mountain music songwriter with credits on recordings by The Local Honeys, Guy Carawan and Nate Polly among others.  Cheryl is known for her ability to harmonize and comes from an extensive family of musical talent including her cousin Darrell Scott. She tells the story of how his song “You'll never leave Harlan alive” is about their great grandparents. The song had new life injected into its popularity when original recording artist Patty Loveless along with Chris Stapleton performed it at the 2022 CMA Awards. The Websters are also the grandparents of promising fiddle player Ella Webster, the current touring player in Cole Chaney's band.     In a bonus segment, Frank and Falls share a clip from an interview with author Amy Bizzarri, whose latest book The Best Hits on the Blues Highway: Nashville to New Orleans on Route 61 is fantastic.  Frank and Falls also talk about their daughter's recent music activity including Lollapalooza 2024, and the Kentucky Governor's School for the Arts. And shared new music for your listening pleasure in the Pickin' the Grinnin' segment after the interview. Don't forget you can now show your support of the show with Roots Music Rambler's new merch, now available at rootsmusicrambler.com/store. Authentic t-shirts, hats and stickers are now available.  Buckle up for The Hoe-Down and the Throw-Down! It's a new episode of Roots Music Rambler. Notes and links: The Mule Band videos on I Dig Bluegrass The Mule Band article on UK Now Pikeville, Ky., Hillbilly Days Festival Amy Bizzarri on Instagram Bizzarri's book on Amazon Darrell Scott online “You'll never leave Harlan alive” - Patty Loveless and Chris Stapleton - 2022 CMA Awards Kentucky Slim online Ella Webster on Instagram Cole Chaney online Snake Chapman online The Roots Music Rambler Store Roots Music Rambler on Instagram Roots Music Rambler on TikTok  Roots Music Rambler on Facebook Jason Falls on Instagram Francesca Folinazzo on Instagram Pickin' the Grinnin' Recommendations Kasey Chambers on Spotify Stephen Wilson Jr. on Spotify And be sure to get your MuskOx premium flannel shirts just in time for fall. Use the code RAMBLER on checkout for a discount! - https://gomuskox.com/rambler Subscribe to Roots Music Rambler on Spotify, Apple Podcasts, Google Podcasts, GoodPods or wherever you get your podcasts. Theme Music: Sheepskin & Beeswax by Genticorum Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting. They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice on effective podcast setup, including equipment and software recommendations, and learn strategies to build a loyal listener base. The episode also delves into innovative trends such as diversified podcast formats and high production value series, along with creative monetization techniques beyond traditional advertising. Jason Falls shares his expertise on: The importance of maintaining consistency Engaging content Forming strategic partnerships Show Notes: Marketing podcasts.net - https://marketingpodcasts.net/ Fallspartners.com - https://fallspartners.com/ Linkedin – Jason - https://www.linkedin.com/in/jasonfalls/ Jason falls.com - https://jasonfalls.com/ 

I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands. While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers. He stressed the need for a holistic approach, urging businesses to understand their target audience thoroughly and explore both online and offline influencers. We discussed practical examples, like engaging with local community figures or PTA presidents, showcasing the versatility of influence marketing beyond social media. Jason offered  valuable insights on working backward in the marketing chain, understanding customer needs, and seeking assistance from influencers or consulting services for effective implementation. Overall, the conversation provided a nuanced understanding of influence marketing, blending timeless marketing wisdom with contemporary strategies.

On this episode of The DEB Show, host Debra Eckerling talks about podcasting with Jason Falls, Brian Fishbach, and Deborah Pardes. Jason Falls is Executive Producer of the Marketing Podcast Network and Host of Winfluence; Brian Fishbach is a Music Journalist and Host of the “This Entire Album” Podcast; and Deborah Pardes is VP of Stories and Voices at Swell. Jason, Brian, and Deborah discussed the value of podcasting for hosts, businesses, guests, and of course listeners. The also shared their thoughts on developing your show, what makes a podcast stand out, and more. The Value of Podcasting - Jason: It is the most intimate form of content creation there is. - Deborah: Humility and curiosity are an important part of any brand. Conversation enable people to be – and feel – seen and heard - Brian: It's a great way to be immersed in something while doing something else, to connect with people, and to learn things What Makes a Podcast Stand Out - Jason: Specificity of topic; what's your show's differentiator? And, if it has some sort of “show business” polish, even better. - Brian: Find a topic you get into and can go really in depth. Assume nobody cares when you start. And find a way to make them care - Deborah: Be dynamic with voice and bring in dynamic guests. If someone is not dynamic – not great at showing their passion/enthusiasm – it will not be a great conversation Also - Jason: Prep your guests; send instructions - Brian: Do practice eps/exhibition matches to see how things work before you start recording - Deborah: Know what tone you want for your show Goals - Jason: You have 4000 characters for your podcast description – take advantage of all those characters - Deborah: Have a dream box and fill it up with dream guests for your show - Brian: If you are not excited about your show, figure out why and see if you can do something to get excited about it again. Don't give up on it Final Thoughts - Brian: Focus. Set aside time to get things done - Deborah: Stay in conversation - Jason: Take time out to take care of yourself and spend time with your family - Brian: The questions you ask all the interesting people you interview … remember to ask those questions of the people you love too Learn More: Jason Falls: JasonFalls.com Brian Fishbach: BrianFishbach.com Deborah Pardes: Deborah Pardes.com Debra Eckerling: TheDEBMethod.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is on a mission to help brands grow through community commerce marketing. He leads marketing at Cipio.ai, the leading community commerce marketing platform that empowers brands to ignite influence from their own community. He arrived at Cipio.ai after establishing himself as an international thought leader in the influencer marketing space. He wrote the best-selling book Winfluence and hosts the supporting podcast.Jason explains:How he got involved with MarketingHow he defines about Marketing and how it has evolved with social mediaHow Cipio helps brands surfaces its influential voices, with examplesThe difference between influential people and influencersIncentivizing community members and customersHow small businesses can benefit from community commerce marketingTune in for all this, plus learn the biggest marketing mistakes brands make–and how Cipio can help you! TIP OF THE WEEKJasonI want to share something completely out of left field for you all. I've practiced meditation for seven years. Go to HeadSpace or Calm and give it a try. If you get in the habit and do it regularly it can change your life by helping you control your stress.MarkMy Tip of the Week is to learn more about Jason Falls at Jasonfalls.com. WANT TO LISTEN MORE?Did you like this episode? If so, you may enjoy this episode of the Art of Passive Income podcast on content marketing."Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"