CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other dig
Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He's a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you. He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He's the co-founder of Brain+Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee podcast with John Wall. Follow Christopher on Twitter at @cspenn. He can also be found on LinkedIn and the Marketing Over Coffee group. You'll Learn: Christopher's career evolution from a pure technology background to marketing technology or MarTech. Why Christopher believes there's a lot wrong with current Influencer Marketing. Content Marketing always had a cover charge, but it's a lot higher if your content sucks. What you create has got to be better than the alternatives. Why Facebook won't win the fight against #FakeNews Humans must make sure historical bias doesn't affect machine learning by being model checkers. 3 Key Points: NO ONE is safe from the coming AI revolution! You must remain flexible and willing to adapt quickly because the industry changes so rapidly. You can't be left-brained or right-brained anymore. You need both analytical and creative skills. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics. He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he's testing it out. Follow Brett on Twitter at @BrettBurky. He can also be found on LinkedIn and at RadicallyAmbitious.com. You'll Learn: How Brett transitioned from being a professional musician to affiliate marketing and SEO professional to ultimately teaching those subjects in Full Sail University's Internet Marketing degree program. Why Brett wishes he had stuck with coding as a teenager. Why influencers should start thinking in terms of programming language; if this then that. Why Brett feels the next wave of inbound marketing is creating cool pieces of software. The marketing psychology of staying top of mind and the tangible benefits of good branding. The very real danger of memes becoming idea viruses. The marketing significance of life events in Google. 3 Key Points: Being able to identify and analyze trends is the most important thing because you're only going to get a few waves in your lifetime. Always be curios and never be afraid to look stupid why asking questions. Cheap little tools that are of Youtility are what will separate great marketers from their competition. Resources Mention: Design Pickle Albert Effin Amazing Intercom Chat Bot Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
It's been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I'm not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far. During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies. One of the more sensitive questions I ask it about #FakeNews and Facebook's response to this issue on its platform. The answers run the gamut, but on the whole professional marketers are largely unsympathetic. I have a bit more empathy as I argue that #DigitalDiscernment is a life skill with the 2016 U.S. Presidential election being a prime example of why that is. You'll Learn: Why I ask my guests the same set of questions. Why guest 53 Isiah Fowler feels we as individuls were responsible for #FakeNews Why guest 57 Joe Pulizzi feel Facebook is a media company and as such has a higher degree of responsibility for the #FakeNews issue. 3 Key Points: You can't, or at least shouldn't begrudge people for not having a skill that they don't know is a skill. #DigitalDiscernment is a skill. You're not dumb; you were duped. #FakeNews is a complex issue and the layperson was taken advantage of. Resources Mention: TMDP 053: Why Success Starts with a Vision with Isiah Fowler TMDP 057: Killing Marketing with Joe Pulizzi Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Ed Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return. Follow Ed on Twitter at @EdKless. He can also be found on LinkedIn and EdKless.com. You'll Learn: Why entrepreneurs continue the work of creation. Why Ed believes liberal-arts training is beneficial to businessmen & marketers. How #FakeNews can be sorted out by simply questioning possibility. The coolness of innovation can never trump results. 3 Key Points: Business is NOT a zero-sum game. Over specialization can be a liability. A broad skillset makes you more well rounded. Brands actually belong to the consumer, not the company. Resources Mention: Sage North America The Soul of Enterprise The Professional Pricing Society Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia's Department of Economic Development. Mr. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn. You'll Learn: The strategies Brent used to grab a foothold early in the CRM space. The one thing Brent wished he had done that he didn't as he gained prominence in the industry. How Brent coped with the rigors of being a CRM industry thought leader. Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it's almost useless. Why big companies like Microsoft and Amazon are partnering to tackle voice search. Why the lines between #InfluencerMarketing and PR have become muddied and why they're not the same thing. 3 Key Points: Be organized, structured and consistent about the process of creating your content/ thought leadership. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future. The human relationship to AI is symbiotic, adversarial. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs. Follow John on Twitter at @ColderICE. He can also be found on LinkedIn and JohnLawson.com. You'll Learn: How John became a trailblazer in the eCommerce space. Why word of mouth marketing is difficult to scale online. Why John would look to the affiliate marketing space if he had to start all over again. 3 Key Points: Everyone should be enchanted with marketing. If you're not, you're not being heard. The Future is now. We've already surpassed the Jetsons. As privacy regulations like Europe's GDP restrict advertisers boutique industries will pop up to aid companies. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Ron Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company's overall brand messaging through skillful business communication, resourceful use of social media, and focused customer service. His specialties include composing press and news releases, web journalism, blogging, Internet marketing and PR, customer service, branding consulting, promotions, media public affairs, campaign creation and management, and special event coordination. Follow Ron on Twitter at @rontheeron. He can also be found on LinkedIn and writing for ShowsIGoTo.com. You'll Learn: How Ron transitioned from the non-profit sector as a PR professional to the for-profit sector and freelance journalism. The essential questions to ask that will lead to wisdom and ensure your skillset never becomes outdated. Brands seeking to latch onto youth culture need to think long term with their influencer marketing programs, not just as a transaction. 3 Key Points: Career success is a long-term commitment, not unlike marriage. You've got to stay committed long past the honeymoon phase. The “soft-skill” of networking can't be avoided or overstated. Learning that art is an absolute must. Celebrity is a fickle friend. Influencers must be extremely savvy to handle the entire behind the scene functions that come along with online celebrity. Resources Mention: Ron writes for ShowsIGoTo.com. Find Ron's articles in Parkview Magazine. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I'm going to make the point that Gary's message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historical period known as The Crusades. I also highlight a viral, $100 To The Winner Of The Race, and provide perspective as to why Gary receives such a strong reaction from individuals like myself and Alexis P. Morgan. You'll Learn: How Gary Vaynerchuk's message of personal accountability gets taken out of context and used as a weapon. Why I had a falling out with a mastermind member who prescribed to Gary's way of thinking. How white privilege compromises some individuals ability to empathize (not sympathize but empathize) and give good advice. Where the deep seated frustration with Gary's gospel comes from. 3 Key Points: Gary's message gets abused by his followers to attack people in the same way the Christian Gospel was used to shed blood during the historical period of The Crusades. Personal accountability is not a license to be racially insensitive. The stakes are high and people have died. “Privilege blinds because is it the nature of privilege to blind.” ~ Chimamanda Ngozi Adichie. Resources Mention: TMDP 055: The Gospel of Gary Vaynerchuk Pt. 1 The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary's Response to Alexis P. Morgan TMDP 010: Epiphanies You Can't Get From Gary Vee $100 to the winner of the race viral video Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Rob Crews is a data-driven marketing executive who builds brands, teams and profitability. In his most recent roles at Ovation and Church's Chicken, Rob is hired by PE firms to serve on senior management team and lead turnaround, rebranding, develop strategies and execute plans to reverse severe sales declines. In both instances he dramatically impacted sales trends and at Ovation Brands, the existing owners were able to monetize and exit the business. Follow Rob on Twitter at @robcrews. He can also be found on LinkedIn. You'll Learn: How the study of economics ultimately influenced Rob to pursue a career in marketing. Why marketers should always be on either extreme and never get caught in the “murky middle”. Why non-marketers struggle to understand the value of a good marketing professional, no matter how much you quantify it. How the overemphasis on the mechanics of marketing can lead to the death of good storytelling. Why #DigitalDiscernment is now a matter of civic duty because democracy demands an educated populous. 3 Key Points: The power of a brand name on your resume is always stronger than the skillsets you possess. There's always gap between the work you can perform and the work you can sell yourself into; play the brand game. Lifelong learning is table stakes. Marketing has evolved to where no one person can ever know it all. Resources Mention: Hacking Marketing by Scott Brinker Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Joey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039. Joey was bitten by the entrepreneurial bug in 2002 when he launched digitalguestlist.com as a graduate student at Florida A&M University. The site grew to 80,000 subscribers/users, and advertised thousands of events for Fortune 500 companies, agencies, and high-profile promoters during special events weekends like NBA All-Star Weekend, Super Bowl, and Essence Music Festival. He also used innovative digital marketing strategies to execute events in the Southeast for brands such as Crown Royal, Ciroc, Smirnoff, Coors Light, Warner Bros., and Hennessy. You'll Learn: How a summer program at Tuskegee University started Joey down his entrepreneurial path. How Joey has been using technology to solve large-scale social problems. The common pitfalls that trip up most startups. Why Joey is so staunchly against censorship on Facebook despite the scourge of #FakeNews. 3 Key Points: Focus on core values and surround yourself with like-minded people. Businesses exist to solve problems, but most new entrepreneurs fail to diagnose the proper problem. The online segregation of people into silos for marketing purposes causes division and makes it difficult to punch through people's echo chamber. Resources Mention: Amplify4Good.com GoodieNation.org Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell. You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he'll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com. You'll Learn: Joe's entrepreneurial path that led him to found Content Marketing Institute. Just how close Joe came to packing it in. How Content Marketing World became the largest conference of it's kind in the world. Why Joe thinks CMO's need to “kill” marketing as they know it. Joe's commitment to diversity in the Content Marketing World conference. 3 Key Points: Facebook is a media company Diversity matters. CMO's need to “kill” their existing marketing org structure and adopt a new model. Resources Mention: Killing Marketing by Joe Pulizzi and Robert Rose Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Andre C. Hatchett is a nationally acclaimed entrepreneur and philanthropist. As the current owner of TheBlackRealEstateSchool.com, AndresNotarySchool.com and Priority Notary, Inc., Andre is a man who wears many successful hats! He is also the founder of the Own or Be Owned movement, which includes the thought-provoking and insightful book, Own or Be Owned – The Black Man's Guide To Wealth Creation in America. In addition, Andre owns a clothing line: ClothingBuyBlack.com. A brilliant entrepreneur, Andre is often called upon to share his knowledge with others. He can be seen in the up and coming documentary Own or Be Owned. Remember, home values will go up with or without you! Follow Andre on Facebook. He can also be found on LinkedIn and AndreCHatchett.com. You'll Learn: What inspired Andre down the path of entrepreneurship at such an early age. What specific internships would have accelerated his climb to the top. The importance of seeking out and surrounding yourself with business minded friends. The reason why Andre cares absolutely nothing about #FakeNews and you shouldn't either. Why ethics should always trump a quick online buck. 3 Key Points: There's no time to overthink anymore. It's time to over-act and learn on the go. Learn a skill or trade that is NEEDED, not that you love. You must learn how to build assets (own) or you will be owned by those who do. Resources Mention: The Top 10 Habits of Underachievers by Andre C. Hatchett Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists. Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary's stance on formal education. That being said, even this was a bit much for me. I was so taken aback I asked if this article was fair to Gary in Carlos Gil's private Social Media Mastermind Facebook Group. The conversation was lively with respectful discourse. My friend, fellow podcaster and ninth guest of this very podcast Douglas Karr chimed in with a perspective I think is representative of conservative Republicans who openly support Donald Trump (which Doug is among). In this episode I explore what I call “The Gospel of Gary Vee”, and give my perspective on the views of both Alexis P. Morgan and Douglas Karr. It's my sincere hope you gain both insight and clarity from this sensitive, yet much needed conversation. You'll Learn: Why Alexis P. Morgan is so damn mad at Gary (or not). Why I feel Alexis' overall argument is quite valid, despite to scathing tone. The disconnect between viewpoint of conservative Republicans like Douglas Karr and the realities of corporate opportunities based on my life experiences. How name discrimination and other social pressures informed my journey of entrepreneurship. The simple social experiment whites can take to experience the challenges Black face just getting into Corporate America. 3 Key Points: Even if you don't like the tone or form of expression someone uses, that doesn't make their argument mute. Opportunity without access is meaningless. White privilege exists and is a distinct business advantage. Resources Mention: The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary's Response to Alexis P. Morgan 3 Epiphanies You Can't Get From Gary Vee Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Alsion Stratten is a writer and co-creator of content for UnMarketing. She's also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion. She can also be found on LinkedIn and www.unmarketing.com. You'll Learn: How Alison's entrepreneurial journey to create something she couldn't find in the market transformed into UnMarketing. Why Alison feels often times there's more to learn from train-wrecks when things go badly wrong as opposed to when they went right. Why she feels overly focusing on new technology can take away from creating value for your customers. Technology is just a tool. The relationship between brand and influencer is complex. It takes more than metrics. It takes a hard discussion about values. You can't put a flashy campaign on something that's worthless and expect it all to work out. 3 Key Points: Success doesn't have a specific measure. Don't be intimidated or overly concerned with ten steps down the road. Enjoy the journey you're on. Focus on loyalty, not new technology. Quality will always trump convenience. Social Media metrics alone (followers, likes etc.) are easy to manipulate and shouldn't be the only way to evaluate Influencers. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Isiah Fowler is the owner of Starts With A Vision. As a company they directly work with small businesses and established Entrepreneurs (Coaches, Consultants, Solo-preneurs, etc.) in helping them craft captivating content to attract their desired clients and customers through podcasting. In the Beginning of 2016, Isiah started a podcast titled The Starts With A Vision Podcast. He was able to leverage that and make an extra 5-figures per month and get speaking engagements booked with private Universities like Oglethorpe University. Podcasting has changed his life and Isiah want to help other businesses grow through the same strategies that he's used. Follow Isiah on Twitter at @ZayisGQ. He can also be found on LinkedIn and www.startswithavision.com. You'll Learn: How Isiah's near death experience inspired him to change his life and start his entrepreneurial journey. The mindset Isiah used to overcome being scammed by Real Estate mentors he felt were credible. Why it's important to diversify income streams within your core business. The difference between a serial entrepreneur and just a “hustler”. How Isiah has used #podcasting to grow his business and serve clients. 3 Key Points: Be patient. Don't have a short-time mindset. Focus and see it through. Learn to separate the optimism from the reality of entrepreneurship. Get money! Keep your pipeline full at all times. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Mia Martin is a champion of Digital Marketing Services and Corporate Training. With over 15 years of sales and marketing training experience, Mia brings a creative mind and organized thought process to the training and development of corporate organizations and mid-size businesses. Mia is a proud member of the Harvard Business Review Advisory Council, Digital Marketing Consultant & Master Speaker for the Women's Entrepreneurial Opportunity Project and Regional Officer-Logistics for the Network of Executive Women-Atlanta. Mia champions the marketing of businesses throughout the U.S. and has provided Digital Marketing Training for Corporate Supplier Mentoring programs including Georgia Power. Follow Mia on Twitter at @MiaMartinCEO. She can also be found on LinkedIn and www.moderncreatif.com. You'll Learn: How Mia transitioned from a corporate career in sales in marketing to owning her own agency. Why it's not enough to do things on a task basis; you must be able to prove results. Why Mia believes #AI won't replace the modern marketer. Why it's imperative to streamline information and package it in a way that's structured. Why Mia believes small businesses should invest in a specialist when able, as opposed to trying to do everything themselves. 3 Key Points: Get prepared! Education is key, regardless of what form it takes. Focus on projects that stretch your analytical capabilities. Analytical capabilities help you think strategically and better position your value to a client. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins' “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can recite much of The Big Lebowski, but can't remember his wife's phone number. He's a proud advisor to non-profit 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He's living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California. Follow Christopher on Twitter at @lochhead. He can also be found on LinkedIn and https://www.legendsandlosers.com/disenchanted. You'll Learn: How Christopher overcame humble beginnings and dyslexia to grow a legendary career in Silicon Valley. How he failed in his first business, despite having growing revenue. How he bounced back with his second business, which was acquired by a CRM company, catapulting him to his first stint as CMO of a publicly traded company. Why category kings take 2/3's of the economics in any category. Why it's not enough to be good at what you do, you also have to understand the game you're playing. 3 Key Points: We're living in an increasingly winner-take all world. Legendary companies prosecute the “magic triangle” of product, company & category. Some of the greatest category kings in history have no clue how they became category kings. Resources Mention: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Eddie Yoon on Legends & Losers: Growth Hacking Market Categories Brent Jones on Legends & Losers: From Super Bowl Champion 49er to Venture Capital Legend w/Brent Jones Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a #chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
O-M-G!!! Fifty episodes in the can. I can't believe it. Thank you so much to all of the guest who have been so gracious with their time and pure awesomeness. I started this podcasting journey on a firm foundation thanks to your collective generosity. For that I am truly thankful. In this episode I muse about some of the great points Avinash Kaushik makes in a recent post about artificial intelligence (AI) and the implication for marketers. The analyst role as we know it may soon be going the way of the dinosaur as we move from solving “known knowns” to solving for “unknown unknowns”. That, and what Avinash calls Complete Day One Knowledge. If you geek out about these sort of things as Avinash and I clearly do, then you won't want to miss this episode. You'll Learn: Why you need to be reading everything Avinash Kaushik writes about AI (like I do). The difference between artificial intelligence (AI), machine learning (ML) and deep learning (DL) How Google and Facebook use AI and machine learning TODAY to keep us all inside “content bubbles”. How predictive analytics company Cambridge Analtica used machine learning to help elect Donald Trump as the 45th President of the United State. Why roles such as data analysts and diagnosing patients will be taken over by AI. Why you should be excited and not fearful of this brave new world. 3 Key Points: The hype is real. AI isn't coming; it's here. Machine learning is actively used by Google and Facebook. Repetitive roles such as data analysts will soon be taken over by AI. Just breathe… all will be well. There will still be a place for humans. Resources Mention: The Artificial Intelligence Opportunity: A Camel to Cars Moment Artificial Intelligence: Implications On Marketing, Analytics, And You SPOS #580 - Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jay Baer and Adam Brown co-host the long running and award winning Social Pros podcast, which is produced by Convince and Convert Media. Adam Brown is Executive Strategist for Salesforce ExactTarget Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop marketing products and solutions. Jay Baer, CSP has spent 23 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world's most important brands like The United Nations, Allstate, Cisco, and Cabela's. Follow them Jay on Twitter at @jaybaer and Adam at @adamcb. You'll Learn: What led Jay & Adam to careers in marketing. The advice and mindset that has guided their prestigious careers. The pervasive, recurring arguments in the marketing industry. Today's successful marketer is both right and left brained. How the marketer's fallacy led to some disastrous influencer marketing campaigns and how to fight it. 3 Key Points: Some days you're the pigeon and some days you're the statue. What you do is not who you are. Beware the marketer's fallacy to avoid costly and embarrassing marketing faux pas. Resources Mention: The Everywhere Brand by Jay Baer & Jeffrey K. Rohrs Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Duane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He's authored two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his career, he's gained experience in domain development, business development, audience development and public relations. Both personally and professionally, he's worked closely with early stage startups, spent a great deal of time understanding the growing trends of wearables, personas and psychographics, spent time expanding his storytelling skills and, from time to time, advised others on book writing. Follow Duane on Twitter @DuaneForrester. He can also be found on LinkedIn and DuaneForrester.com. You'll Learn: How Duane transitioned from being a black hat SEO to launching Bing Webmaster Tool to his current C-Suite Position at Yext. How murky the SEO industry was in the beginning compared to today's atmosphere. The piece of advice Duane received the spurred him to become an author. How getting laid off from Microsoft turned out to be a boon for both Duane's career and personal confidence. The steep learning curve most businesses face regarding digital marketing and how that steered Duane away from speaking about technical SEO so things businesses could more easily digest. Why #FakeNews is an offshoot of Influencer Marketing targeted at the layperson. 3 Key Points: When it comes to tracking and attribution PPC is easy but SEO is hard. Businesses still struggle with understanding the technical requirements of digital marketing. #AI's best use is answering questions we haven't thought to ask. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Billy Mitchell helps lead the MLT team as a Senior Creative Director and founding partner. In addition to serving national clients for more than two decades as a B2B marketing specialist, Billy writes and speaks on the topic of marketing automation, concept development, integrated marketing campaigns, customer relationship management, inbound and outbound marketing strategies and social media as it relates to B2B marketing. Billy is an active member of the Atlanta BMA, AMA and DMA organizations and was selected as one of two finalists for the AMA's Atlanta Marketer of the Year Award. In addition to contributing to the B2B Ideas@Work blog for MLT Creative, Billy writes for several top ranked marketing blogs including The Social CMO, Savvy B2B and B2B Bloggers. Follow Billy on Twitter at @billymitchell1. He can also be found on LinkedIn and mltcreative.com. You'll Learn: How Billy has weathered the storm of running an agency for over 30 years. Why being close to their clients problems is a position of power for MLT Creative. Why expanding into service offerings outside of MLT Creative's core competency was a losing proposition for them. Why Billy recommends doing things manually at first before rushing to automation. 3 Key Points: Be human, but understand humans have opinions and other quirks. Automate where you can, but don't rush to automate. There will always be a place for small businesses to stay competitive at the local level despite limited resources compared to big brands. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. Barry applies simple, strategic steps to facilitate change. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as CNBC's The Big Idea with Donny Deutsch, MSNBC's Your Business and NPR's The Tavis Smiley Show. He hosts his own radio show, Business Insanity Talk Radio on AM560, and writes regularly for the American Express Open Forum and other online and offline periodicals. Follow Barry on Twitter at @barrymoltz. He can also be found on LinkedIn and BarryMoltz.com. You'll Learn: You'll learn the book Barry ready that piqued his interest into the world of small business. Why Barry is enthusiastic about chatbots. Why Barry no longer believes “truth” exist as we once knew it. 3 Key Points: It's okay when you fail, because it's part of the process of success. Chatbots can save small business owners big! As digital marketing become saturated someone from outside the industry will come in to disrupt it. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Over the past month I had the privilege to participate in Goodie Nation's #Hacktheviolence College Innovation Lab hack-a-thon. This was my very 1st time participating in the whirlwind of productivity that is a hack-a-thon. It's EXHAUSTING, but so rewarding. I had the opportunity to contribute to the Civility app by Roverlent, which is like Glassdoor or Rate My Professor but for police officers. It's designed to take the intimidation out of reporting excessive force as well as reward good cops for positive interaction. I also contrast the diversity shown in Twitter images from hack-a-thon again the imagery from the Innovation Congress conference and call on conference organizers to address the access issue to their conferences faced by many minorities. You'll Learn: Good Nations #Hacktheviolence initiative to reduce violence by 40% by 2020. Why the future is bright as we race towards SkyNet. Lol! How the Civility app by Roverlent helps report personal encounters with police and improves police community relations. Why the diversity in the audience at Innovation Congress wasn't reflected in the images that were tweeted out. How conference organizers can partner with organizations like Goodie Nation to bridge this diversity gap. 3 Key Points: Hack-a-thons are not for the faint of heart. Goodie Nation's #Hacktheviolence initiative is using technology to reduce violence. Digital Marketing conferences like Innovation Congress need to do a better job of reflecting the diversity in their audience in the images they tweet out. Resources Mention: Civility app by Roverlent Goodie Nation | Hack the Violence Innovation Congress What Diversity in Marketing Jason A Miller? Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Gene Hammett turns everyday entrepreneurs into FORCES of nature in their market. He sorts through the complexities of business strategies to help you “be THE choice, not just a choice.” Gene has been a business leader for 20+ years. He started and ran multiple million-dollar companies. He succeeded, failed, reinvented himself, and succeeded again. On his podcast, Leaders in the Trenches, Gene has interviewed hundreds of world thought leaders and best-selling New York Times authors. Gene has been featured in Forbes, Success Magazine, Business Insider, and INC Magazine. Gene is also a regular contributor to Entrepreneur Magazine. Follow Gene on Twitter at @genehammett. He can also be found on LinkedIn and GeneHammett.com. You'll Learn: Why Gene began in business when the US economy was in tatters after September 11 How he grew his business to a multi-million dollar company. How Gene overcame what he calls the “trap of success”, which is also the name of his new book. The grit that helped him survive being cheated out of $3,000,000, having to file personal bankruptcy and the depression that resulted. Why Gene believes business coaching is his calling and what brings him fulfillment. 3 Key Points: Find your why and that will give you the grit to weather any storm. Yes it's hard, but digital marketing must produce a measurable return. It's getting more difficult to get people's attention, so what we share needs to ad value and be worth sharing. Resources Mention: The Authority Speaker Checklist: GeneHammett.com/checklist Get 2 chapter of Gene's book at TrapOfSuccess.com Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jeffrey K Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. Author, speaker, recovering attorney, bacon-lover, and Clevelander-at-heart who serves as Chief Marketing Officer for digital knowledge management platform Yext in New York City. His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes "proprietary audience development" and the flip side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that, "[it] should be seriously considered as the primary text for an MBA-level course in social media marketing." Follow Jeffrey on Twitter at @jkrohrs. He can also be found on LinkedIn. You'll Learn: How Jeffrey transitioned from a recovering attorney to professional marketing. How his foundation in the arts and communications prepared him for his non-traditional rise to CMO. How Lexis-Nexis missed the rise of the search engine. What kept Jeffrey from pursing a broadcasting career and applying to MTV. Why the marketing event space has gotten out of hand. Brand safety is a shared responsibility between advertisers and programmatic vendors. 3 Key Points: Always follow the trend line. Brands need to have a disaster preparedness plan in the event one of these influencers goes sideways on them… because they can. The degradation of journalistic standards have contributed the rise of #FakeNews. Resources Mention: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs The Everywhere Brand by Jay Baer & Jeffrey K. Rohrs Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Carlos Gil has 8+ years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie's social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences such as SXSW and Social Media Marketing World. Follow Carlos on Twitter at @carlosgil83. He can also be found on LinkedIn and CarlosGil.biz. You'll Learn: How Carlos transitioned into professional social media marketing after 2008 recession cost him his career in banking. How he overcame resistance from his employers when he began public speaking. Why Carlos refuses to tie his personal brand to an employer or any one social network. Why he rejects the notion of being frenemies with colleagues and embraces true collaboration. How volunteering can propel your career in social media. 3 Key Points: Regardless of who you work for, always be building your personal brand. Never tie your personal brand to one social media platform at the expense of all the others. Being frenemies is for suckers, true collaboration is the to road to success. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jeremy is a greetings and gift industry influencer with a passion for connecting people using beautiful cards, stationery and digital tools like social media. He is a Sage Business Expert and Sage blogger. Jeremy is the co-owner of Blue Eyed Sun and Ivy Ellen, a speaker, thought leader and contributor. Blue Eyed Sun publishes gorgeous handmade greeting cards for design-led gift shops and top retailers like Harrods, John Lewis, Cards Galore, Fenwick, House of Fraser and Paperchase. Jeremy and business partner, Jo, have grown the business from a small bedsit in Brighton into one of the leading British card publishers selling to over 18 countries around the world. The company recently won a Queen's Award for International Trade. Follow Jeremy on Twitter at @JeremyCorner. He can also be found on LinkedIn and blueeyedsun.co.uk. You'll Learn: How Jeremy survived a rough 1st year to having more work than he could handle. How the exercise “Looking Back From Perfect” changed their business and their lives. How Jeremy's company has managed to thrive with hand made greeting cards in an increasingly digital world. How being open random and supportive inspired Jeremy to start The Greeting Card Project. Data science companies like Cambridge Analytica specialize in building psychological profiles and positioning content for elections. How Blue Eyed Sun's blog helps them stay viable as the compete with very large corporations. 3 Key Points: Humans love experiences. Getting a card is a lovely experience, one that can't be fully commoditized. We're moving from institutional thinking to network thinking (see Thomas Power ORS). Strong content marketing that is genuinely useful keeps you viable when competing against larger competitors. Resources Mention: The Greeting Card Project Thomas Power ORS Noam Chomsky Netflix Documentary Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
In this episode I share the clarity of purpose I gained going on Park Howell's Business of Story podcast. Park helped me tap into my why and get to the brand statement: “Temi is the #1 resource to teach you the reality of digital marketing to propel your career.” I share the strange but true story of how an unwitting black hat was spread bad information to REIAs. I also share how my why closely aligns with wisdom shared by guest Jay Acunzo. You'll Learn: You'll learn Temi's “why” that started his journey. How easy it is to be seduced by black hat gurus without even knowing it. The stakes of getting taught black hat tactics from bad gurus. The importance of contextualizing advice from thought leaders to your circumstances. How my proximity to Kerry O'Shea Gorgone helped me overcome name discrimination as a Nigerian online. 3 Key Points: There's no such thing as a little black hat; you're either a cheater or you aren't. Money is not the only success metric only. Digital Marketing needs to have higher professional standards. Thought Leaders need to give advice contextualized to people's situations and access to capital. Resources Mention: Manipurated Book by Daniel Lemin Temi's episode on Jay Baer's Social Pros podcast http://businessofstory.com/ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Niquenya Collins, or “Coach Niquenya” as she is best known, is the President and CEO of Building Bridges Consulting, a small business consulting, executive coaching, and corporate training firm specializing in transforming dreamers into successful entrepreneurs. She has over 20 years' experience partnering with small business owners and aspiring entrepreneurs to bridge the gap between where they are now and where they need to be to build successful, sustainable, and profitable organizations. She deliberately seeks out entrepreneurs with bigger-than-life visions who want to stop wasting time, monetize their talents, and finally generate the revenue their business concepts truly deserve. In addition to her work with small business owners and entrepreneurs, Coach Niquenya delivers customized corporate training programs, career coaching and transitional job training in partnership with workforce development programs. She is also the author of several professional development titles available on Amazon, Barnes & Noble, and other online bookstores. Follow Coach Niquenya on Twitter at @coachniquenya. She can also be found on LinkedIn and coachniquenya.com. You'll Learn: What made Niquenya leave a well paying corporate job in IT to pursue entrepreneurship and being a life coach. How she found herself helping baby boomers handle a changing economy and transitioning their careers. There is a disconnect between non-techy business owners and using automation to connect with their consumers on a deeper level. As automation increases marketers need to focus on their brand story and how it communicates value to their consumers. 3 Key Points: The hardest part of success is starting. Just do it! In order to reduce the time to reach success as you define it, you need a concrete plan. Companies need to learn how to position themselves in this ever increasingly tech driven business landscape so that they're not left behind. Resources Mention: http://buildinbridgeschicago.org http://coachniquenya.com http://facebook.com/AuthorCoachNiquenya Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Zak Williams is passionate about the intersection of media and technology. He's spent the past 14 years focused on driving innovation and growing awareness for at early-stage startups and legendary companies that are literally and figuratively going to the moon. Zak is experienced a BOMP (business, operations, marketing, partnerships) professional with a leaning towards developing and partnering around innovative experiences. Skilled in integrated marketing, cross-functional collaboration, strategic insight, business development, new product development, and business operations. In his free time, he invest in and advises startups, works to support the Bay Area art and film communities, advocate for mental illness awareness and financial literacy initiatives, and is President of the Bay Area Columbia Business School Alumni Club. Follow Zak on Twitter at @zakwilliams. He can also be found on LinkedIn. You'll Learn: How Zak's winding path lead him to the media space as Director of Biz Dev for Conde Nast and the wild world of Start-ups. Why Zak is confident technology will never replace the role of the human being in marketing. Why marketers need to get better at business storytelling. Why the veracity of content and uploading sound journalistic standards are paramount in keeping the public trust. Why the #FakeNews is such a difficult issue for Facebook to solve given the hyper-targeting and the need to make revenue. 3 Key Points: Customers don't have time for gimmicks. If your offering isn't meaningful to their lives it won't stick. The role of the marketer now and moving forward involves humanizing products, technology and experiences. The programmatic ad distribution echo-system is complex. Brands need to be careful how they choose their partners. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Natasha Davis is the owner of Impact Branding Consulting, a brand development & PR management-consulting firm equipped with consultants, marketing specialists, executive coaches, project managers, technology experts and professional development specialist. Their niche' is helping healthcare reach higher heights. They help companies to establish, grow and re-launch operations with excellence through the use of Strategy and Implementation. Their goal is to take business owners and companies down the path of the least resistant. Follow Natasha on Twitter at @NatashaIBCEO. She can also be found on LinkedIn and ImpactBrandingConsulting.com. You'll Learn: How Natasha transitioned from being a Registered Nurse to branding consultant. Why the personal connection in branding can never be replaced by technology. Why true skill and integrity are lacking in the professional branding and digital marketing industry. Why blood thirsty marketing professionals and those with influence are partly responsible for the rise of #fakenews. Why marketing has become lazy and those who hold true to the fundamentals will scale. 3 Key Points: Branding and Marketing is NOT the same thing. Vanity metrics no longer matter; intention and strategy are needed to get results. Marketing professionals are just as responsible for encouraging the rise of #fakenews. Resources Mention: Natasha's book: #BEUNLEASHED: Unleash Your Millionaire Mindset and Build Your Brand Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership. Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Follow Drew on Twitter at @DrewMcLellan. He can also be found on LinkedIn, McLellan Marketing Group and Agency Management Institute. You'll Learn: How Drew transitioned from a psychology major to marketing. Why you need to be a tinkerer to be great at marketing. Why Drew feels there are a lot of posers in digital marketing. Why you can no longer “set it & forget it” in digital marketing. The disconnect on the client side of how much labor and intelligence it takes to deploy successful campaign and why agencies struggle to get paid appropriately. 3 Key Points: There is no complacency in marketing. There's no one right answer; it's constant learning and constant tweaking. Running an agency is a lot of hard work and discipline. It's not as sexy as Mad Men portray it to be. This requires a very sophisticated education and you're not going to get it in a tweet, sound bite or listicle. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Summary As professional marketers we've been trained to put the right message in front of the right person at the right time. In the world of big data that we currently live in where 90% of the world's data has been created in the last year, Artificial Intelligence or AI is how you actually make that happen. In this solo-cast I go over my experience attending Sage Summit during Atlanta tech week as well as voice search's role in the AI revolution as I attended Yext on Tour. You'll Learn: How AI and deep learning are quietly dominating professional digital marketing. The implications machine learning for professionals coming up in marketing today. The issues CMOs face in finding the right people for their marketing teams. Why formal education might not be such a bad investment given the skill gap and this new reality. 3 Key Points: AI is the next must have skill set for professional digital marketers. AI is how marketers deliver on the promise of one-to-one marketing at scale. There's a pipeline issue in terms of trained personnel given where the market is today and where it's headed. Resources Mention: Talking robot at Sage Summit Social Pros episode 266 with LaSandra Brill Programmatic Marketing Company Rocket Fuel Search Metrics Zignal Labs Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
LaNée Javet is CEO of The Legacy Jeté Brand Companies and Founder of CulSire.com, the premier lifestyle, education, entertainment, and empowerment destination for people of color around the world. She facilitates the operation of various projects, websites, social media campaigns, and events of her own, and she also provides consulting services to others. She successfully raised $10,000 in crowdfunding in her first attempt and her very first website project (CulSire.com) reached 3 Million page views (from over 1 million visitors) in less than 7 months from its launch on March 15, 2014. LaNée is a self-proclaimed Mogul Business Architect (MBA). She has a passion for elevating entrepreneurs and organizations to their individual mogul stature. As a mogul in her own right, she is not only a Mogul Business Champion for herself, but also for others who want to see their business grow and be successful. Follow LaNée on Twitter at @iamlaneejavet. She can also be found on LinkedIn and www.laneejavet.com. You'll Learn: What inspired LaNée to start her business. How LaNée achieved breakout success with her first crowd funding campaign. How LaNée blew through her initial $50k budget. How LaNée spent over $10k on websites no one ever saw. The importance of building an email list at all times. 3 Key Points: Have a budget!!! Know the difference between branding, marketing and advertising. Build your list! You don't build a house on rented land. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Daryl Weber is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, which explores the unconscious side of brands in a way that's inspiring for creative marketers. He's a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. Follow Daryl on Twitter at @BrandedCortex. He can also be found on LinkedIn and http://www.daryl-weber.com/. You'll Learn: How Daryl's fascination for the human condition led him to question how ads and marketing works on the brain. The disconnect and outright myths around consumer psychology and how the consumer mind works. Why brands struggle with trying to elicit emotion in their marketing. Why the way humans relate to brands isn't likely to change, regardless of the technology or medium. About the term heuristics and how cognitive dissonance and confirmation bias affects our decision-making. 3 Key Points: Brands are a collection of associations in consumer's minds. The human brain is and remains fundamentally unchanged from 100,000 years ago. We need to get smarter about connecting with the unconscious mind, which actually controls decision-making. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jacqui Chew is a TEDx licensee and startup catalyst at ATDC, Georgia's startup incubator. As CEO at iFusion, a go-to-market consultancy that helps high-growth potential technology companies accelerate growth, Jacqui is a seasoned digital strategist with hands-on experience in Lean marketing and product launches. Well-versed in SaaS, media and IoT business models, Jacqui has a successful track record developing 2D/3D marketing plans to support product and company launches, brand identity development, community building through social channels and b2b lead nurturing programs. Follow Jacqui on Twitter at @jacquichew. She can also be found on LinkedIn, tedxpeachtree.com, and JacquiChew.com. You'll Learn: How Jacqui transitioned from consumer packaged goods and lifestyle marketing to the start up space. How Jacqui's short time at SilverPop taught her the importance of understanding how business works and how customers think. Why marketers need to take on more strategic activities as chat bots, A.I. and other #MarTech take over the tactical activities. Why Jacqui feels humans have a threshold for noise and at some point they'll become numb to #InfluencerMarketing. Why using algorithmic technologies and A.I. to solve what is fundamentally a human problem is fraught with its dangers because algorithms are written by humans who have inherent biases. 3 Key Points: In marketing it's not about the push, but about the customer and finding that happy medium between a customer's wants and needs and a company's value proposition. Marketers need to be strategic and contextualize #MarTech to produce insight from big data. Humans have a threshold for noise. At some point they'll tune you out. Resources Mention: ATDC.org http://tedxpeachtree.com/ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
David “Rev” Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors, and recently joined Yext as their Director of Partner Marketing. Rev is an “expert burger taster” and pens burgerconquest.com one of the world's top 3 Burger blogs where he provides marketing insight and tips. Follow Rev on Twitter at @RevCiancio. He can also be found on LinkedIn and http://burgerconquest.com/. You'll Learn: How Rev transitioned from radio promotions to digital marketing. Rev sent the very 1st email blast in the history of the music business! Why Rev regrets not getting into radio broadcasting in high school. Not enough businesses realize structured data, brand knowledge and the way they're found is an issue. With Influencer Marketing vanity metrics are less important than the impact they drive to the bottom line. 3 Key Points: The singularity will happen in 2029, but there will still be a need for people to conceptualize what these robots are going to do. Local SEO is more important than ever as search transitions to voice search. Structured data and brand knowledge is integral to the way the Internet works today and is going to become more integral moving forward. Resources Mention: LSA Bootcamps: http://www.marketingbitz.com/marketing/boot-camp.aspx Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Something insidious is taking place in professional digital marketing that needs to be addressed. For a long time big business wasn't serious about digital marketing but now they are. As they dump their elephant dollars into the digital marketing echo system they're driving up the cost-per-click (CPC) and making pay-per-click advertising (PPC) less viable for small business. But it's not just corporate dollars but also corporate culture that is taking over. This is great from a professionalism standpoint, but not so great from a diversity standpoint. The corporate norms of a lack of ethnic diversity have persisted despite the free and open Internet we all espouse. You'll Learn: The Internet being a place where anyone can make it is quickly becoming a myth. Corporate dollars and culture is quietly taking over the digital marketing landscape. Why digital marketing is becoming less viable for small business. Why the minority talent pool in pro digital marketing is so thin. 3 Key Points: Corporate elephant dollars are driving up CPCs and making paid advertising less viable for small business. Corporate culture is also taking over digital marketing, which is awesome from a professionalism standpoint, but terrible from a diversity standpoint. Black people face an access to capital issue when professionalizing themselves. Resources Mention: https://youtu.be/0UmeLpDXICQ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Carla Jones is a business development consultant and digital marketing director at Salon Solutions Group. She provides customized business and digital marketing growth strategies for the entrepreneur, small and medium sized start-up and existing businesses. Her focus is: Organization and Operations growth, web analytics, and Social Media Marketing & Management. Follow Carla on Twitter at @iamcarlajones. She can also be found on LinkedIn and SalonSolutionsGroup.com. You'll Learn: How landed a six month, $12,000 digital marketing contract very first time out. How Carla went from being a dinosaur in the tech space to a “boom-lennial” – a Baby Boomer with a Millennial mindset. The challenge Carla face getting beauty professional to grasp her concept of bankable business brilliance. 3 Key Points: Periscope helped Carla overcome budget limitations and reach people authentically, at scale. People are more inclined to provide support when the really know the real you and where you are. There aren't many African-Americans benefiting from the tech and digital marketing space. Resources Mention: WeCre8te Facebook Group Business and Digital Beauty Academy Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
TaShan Parks Twyman shows professionals and small business owners how to reach their highest potential and profits by leveraging the right tools, tech and techniques to stand out in the marketplace, get more clients, and grow their business, both on and offline. Follow TaShan on Twitter at @tptwyman. She can also be found on Linkedin. You'll Learn: How overcoming a head-on car collision transitioned TaShan into digital marketing and working from anywhere. Why TaShan stopped live streaming for a year after building a huge following and what finally brought her back. How our reality TV culture created the atmosphere for #FakeNews and #AlternativeFacts. TaShan's system for turning connections to conversions. 3 Key Points: Everything isn't for everybody. Don't change who you are just because some don't like it. Those that turn in the tide of opportunity will always get rich. There's favoritism and cliques in pro speaking, but your influence has to translate into income. Resources Mention: The Science of Getting Rich Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Dr. Taunya Lowe is an innovative, insightful, change agent who understands the concept of adding value to others. As a trainer and presenter, she is witty and engaging while offering practical solutions. Author of Wanna Start a Riot? Change. Affirmations, Confirmations, and Prayers, national and international trainer, consultant and coach, Dr. Lowe has an impressive human services background that spans many disciplines including: Nonprofit Organizations Academia, Government Corporate, Consulting Strategic Planning Leadership and Professional Development Follow Dr. Lowe on Twitter at @DrTaunyaALowe. She can also be found on LinkedIn and DrTaunyaALowe.com. You'll Learn: What it means to be a Riot Starter. How Dr. Lowe rebounded after losing $32,000 in her business. Why Dr. Lowe suggests getting involved in International Business. Marketing needs to do better at involving those who want to learn but are intimidated by how fast digital marketing moves. 3 Key Points: Surround yourself with a community that will elevate you. Diversify your income streams to avoid being blindsided. Small businesses must continue to disrupt to stay viable and competitive as large corporate dollars flow into social media. Resources Mention: DrTaunyaLowe.com Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Tony Durso is the self-styled “Dream Business Maker” and hosts the popular show, Revenue Chat Radio, which achieved over 700,000 downloads in its first 1 ½ years. He interviews CEOs, bestselling authors and experts in sales, marketing and leadership who provide actionable advice and insights. Tony's latest and 4th book, Elite Entrepreneurs topped the Amazon Bestseller List at #2 on its first day debut. Follow Tony on Twitter at @tonydurso. He can also be found on LinkedIn and TonyDurso.com. You'll Learn: How Tony transitioned from a C-Level executive with a mid six-figure income to becoming an entrepreneur in the startup space. Tony's inhuman resilience after federal regulations put Tony out of business… four times! If that wasn't enough, hackers viciously attacked his site while he was building his podcast. How Tony pushed through it all to build Revenue Chat to over 700,000 downloads in a year and a half. 3 Key Points: The only way out is the way through. If you get knocked down seven times (like Tony did) get up eight times. Serving others serves you. Resources Mention: Tony's Podcast: Revenue Chat Radio Tony's 4th Book: Elite Entrepreneurs Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." For six years Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, from crisis communications to influencer relations, marketing, customer service, internal communications and more. Prior to Ford, he had a decade and a half of marketing and communications experience within brands and agencies. Scott spends his time as a public speaker addressing businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more. Follow Scott on Twitter at @ScottMonty. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners. See Scott Speak at Social Media Marketing World 2017 in San Diego Buy tickets at: bit.ly/md1_smmw17 Buy virtual tickets at: bit.ly/md2_smmw17 You'll Learn: How Scott transitioned from liberal arts to pre-med, to classics to global digital marketing leader. Why personalization in marketing trumps marketing technology on the horizon. Too many marketers treat influencers like a simple media buy while failing to actually build relationships with these people. The term fact news has been thrown around very irresponsibly by the Trump administration to the point it's almost meaningless. Please need to understand there are consequences for sharing unfounded material. 3 Key Points: Even though technology has changed drastically, human nature has remained constant. While a lot of lip service is given to customer centricity, brands need to do a better job of putting the customer at the center of everything they do. Marketers need to fundamentally understand their influencer market and actually spend time with them by joining their community. Resources Mention: Scott's website: http://www.scottmonty.com/ Scott's strategic executive consultancy: Brain Trust Partners Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He's built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post. Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche. Follow Jay on Twitter at @JayAcunzo. He can also be found on LinkedIn and at unthinkable.fm. See Jay Speak at Social Media Marketing World 2017 in San Diego Buy tickets at: bit.ly/md1_smmw17 Buy virtual tickets at: bit.ly/md2_smmw17 You'll Learn: What made Jay do the unthinkable by leaving his cushy job at Google. The “ah-ha” moment Jay had while as the head of content at HubSpot. The way we think of creativity is wrong. It's an iterative process, not the muse striking you. Content producers who stick to the facts are at a disadvantage to those who sensationalize. The media needs to change its revenue model so they're no longer forced to play that game. 3 Key Points: You as an individual apply who you are to your work is what will matter in the future. As soon as you get down to the template level you're one step removed from automation. Being a critical, creative thinker is the role of people in marketing of the future. Resources Mention: Jay's podcast: http://unthinkable.fm/ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Shan Thomas is an EntrepreNewHER, creative marketing specialist, social media trainer and speaker. Her strengths lie in her ability to conceive and implement the strategic marketing plans, identify new market opportunities, initiate product and service introductions, and negotiate strategic collaborations to drive market expansion and revenue growth. Follow Shan on Twitter at @shanthomasbiz. She can also be found on LinkedIn and ShanThomas.biz. You'll Learn: Why Shan Walked away from a six-figure corporate salary to become an EntrepreNewHER. How Shan made her transition from a corporate exec that relied on assistants to becoming a professional digital marketing consultant. Why a different conversation needs to be had about entrepreneurship that is more relative to women's realities. Why Shan believes corporate dollars will not compromise the openness of the Internet. 3 Key Points: Golden Handcuffs are not worth your integrity; make the leap. It's just not the same for women in business and entrepreneurship. The hustle, hustle, hustle model doesn't work for everyone given their life situation. Resources Mention: EntrepreNewHER – A Networking Event for Women Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast. Brian's #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016. In 2016, Brian keynoted in 11 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C's these elements are the foundation of his first book A Millennial Mindset due out in 2017. Follow Brian on Twitter at @iSocialFanz. He can also be found on LinkedIn and at http://www.iSocialFanz.com. See Brian Speak at Social Media Marketing World 2017 in San Diego Buy tickets at: bit.ly/md1_smmw17 Buy virtual tickets at: bit.ly/md2_smmw17 You'll Learn: How Brian pivoted from cyber security for the Department of Defense and moved into being a technology evangelist. How's Brian's disillusionment with digital marketing mad him vow to be better and not another faker. Why Brian sees social good as being one of the main catalysts of the future of marketing. There difference between a network and a community. 3 Key Points: Pivoting is not only okay but it's preferred. Embrace the power of a pivot. Community is the future of business. Be yourself. Resources Mention: Brian's site: https://www.isocialfanz.com/ FOMOfanz Podcast SMACtalk Podcast Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Park Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force craft and tell compelling stories that sell. Follow Park on Twitter at @ParkHowell and The Business of Story at @businessofstory. He can also be found on LinkedIn and at BusinessOfStory.com. See Park Speak at Social Media Marketing World 2017 in San Diego Buy tickets at: bit.ly/md1_smmw17 Buy virtual tickets at: bit.ly/md2_smmw17 You'll Learn: Why Park pivoted from a 20+ year career in advertising to focus solely on his brand storytelling platform Business of Story. The epiphany Park had when he realized he had bought into the wrong story and what he did about it. Why Park believes storytelling is timeless, regardless of technology. The key ingredients that make up a compelling story. 3 Key Points: Don't live into anybody else's story but your own. Content marketing that doesn't tell a story that truly connects with people misses the point. Share a human experience in the business point you are trying to make within your copy. Resources Mention: Park's platform: http://businessofstory.com/ Book: The Master Switch by Tim Wu Book: The Circle by Dave Eggers Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill's business, The Dynamic Communicator®, helps organizations increase sales and create consumer advocates. Jill runs the Dynamic Accelerator program, helping solo- and micro-entrepreneurs accelerate business growth. Her next book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business is in stores TODAY so go grab it! Follow Jill on Twitter at @dynamicjill. She can also be found on LinkedIn and at TheDynamicCommunicator.com. You'll Learn: How Jill began public speaking before she graduated high school. The epiphany that made Jill switch from an educator to an entrepreneur. Why marketing is fundamentally based on human experience. The meaning of dynamic communication and why it's important. Just because we can scale doesn't mean we shouldn't focus on the individual. How confirmation bias and cognitive dissonance fed into our new reality of #FakeNews and #AlternativeFacts. 3 Key Points: Do multiple internships and take full advantage of being a student. Marketing fundamentally is about human experience. In the majority of cases large corporations are still years behind in terms of what is actually influential. Resources Mention: Jill's new book: Dynamic Communication Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Tim Hayden boasts more than 20 years of marketing and business leadership experience. He's been a founder of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change within some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media and mobility are reshaping all of business. From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability. Follow Tim on Twitter at @TheTimHayden. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners. You'll Learn: How Tim's experience producing events led him to a career in mobile. Don't throw the baby out with the bath water; new tech doesn't automatically kill off anything old. It's the human we're trying to reach not the screen. Why Tim believes Twitter is still the best place to connect. If you only have 5 minutes in the say, go to Convince & Convert. 3 Key Points: Take more risks. You miss opportunity by being overly conservative. Digital marketing is not something that is strictly technologically driven. If Facebook is going to be a news source they are going to have to become responsible in a unbiased way with regard to the way people get their news. Resources Mention: Tim's book: The Mobile Commerce Revolution Tim's agency: Brain Trust Partners Convinceandconvert.com Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Greg Verdino is the author of 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), and co-authored a chapter in 'Reinventing Interactive and Direct Marketing' (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he's appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor's Business Daily, the New York Times, Newsday, and the Wall Street Journal. He's written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs. Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strategy and translate that into the creation of high quality (mostly digital) content that really works. He also rescues websites that no longer work for their owners. His clients have included FIS Global, MicroEdge+Blackbaud, Great Hill Partners, Campbell Soup Company, and several agencies that use us as their outsourced content strategy team. Follow Greg on Twitter at @GregVerdino, as well as his agency @verdino_co. He can also be found on LinkedIn, as well as GregVerdino.com and Verdino & Co. You'll Learn: How Greg went from sociology major to professional marketer. How his skills as a sociologist translates in today's social media landscape. How formal business education could have furthered Greg's career. Industry thought leaders are more accessible than ever. Nothing new ever seems to kill off anything old; it just changes forms. There needs to be more opportunities for marketers to think and act strategically. 3 Key Points: Roll up your sleeves and get it done. A lot of digital marketing thought leadership is recycled; there doesn't seem to be enough institutional knowledge to get our thinking & strategy ahead. Many consumers of information have not been taught how to think critically and discern what's being put in front of them. Resources Mention: Greg's book: 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), Greg's personal site: GregVerdino.com Greg's content agency: Verdino & Co. Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Lorrie Thomas Ross is a web marketing expert and lifestyle business owner who helps passionate professionals brand build and boost business. Her web and social media marketing agency, Web Marketing Therapy® supports entrepreneurs and small businesses with digital marketing advisory, training and marketing management. She is the author of The Mc-Graw Hill 36-Hour Course to Online Marketing and several Lynda.com courses. Her custom speeches and workshops for entrepreneurs, small business owners, corporations and women in business groups inspire, enlighten and ignite action. Follow Lorrie on Twitter at @WebTherapist. You can also follow her digital agency at @WebMarketing_RX and online community at @WildWebWomen. She can also be found on LinkedIn, as well as LorrieThomas.com and WebMarketingTherapy.com. You'll Learn: How Lorrie transitioned from the dot com bust to teaching digital marketing & running a digital agency. Why Lorrie became so disillusioned with her role at a top online advertising network she walked away. How Lorrie's skills in high-end retail transitioned into the digital space. How Lorrie went from being an expert to an authority by offering content. How Lorrie built her business on testimonials. 3 Key Points: Give to gain, nobody is entitled to anything. It's all relationships. Don't just look at transactions; take care of people. You don't always have to push. Be still and be mindful of the opportunities around you. Resources Mention: Lorrie's Book: The McGraw-Hill 36-Hour Course to Online Marketing Lorrie's personal site: http://lorriethomas.com/ Lorrie's digital agency: http://www.webmarketingtherapy.com/ Lorrie's online community: http://wildwebwomen.com/ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
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