Podcast appearances and mentions of daniel korschun

A recent history of companies getting involved in social and political issues. Adam Fleming talks to Daniel Korschun, Associate Professor of marketing at Drexel University, USA.

Across the globe, #brands are becoming more vocal about #social  and #political  issues. This wasn't always the case, till a few decades ago, brands considered any form of advocacy as 'bad business' and prospered on playing it safe. However, as employees and customers become ever more environmentally-conscious, socially-aware and politically-engaged, it has become increasingly challenging for brands to remain silent on raging culture wars. As they say, with great power comes great responsibility - with the kind of influence they assert, brands are expected to speak out. Many corporations have begun to evaluate their impact on the community and the environment. Through their brands they try to proactively show that they care about more than just minting profits. When big brands choose to take a moral stand, it can count for potent messaging too. This can be evidenced in popular advertisements, campaigns (such as #nike  ‘For Once, Just Don't Do It' campaign with respect to #racism in #america  or P&G's ‘We See Equal' campaign designed to fight #genderbias ) or even in the choice of brand ambassadors, which are quickly absorbed into public conversation. Some have welcomed this #corporateactivism, for it is these organisational values that in turn form a big part of their overall identity and cultivate an authentic brand promise.PANELISTS:1. Jessie Paul Jessie Paul is a marketing specialist and the Founder/ CEO of Paul Writer,  India's leading B2B consulting firm. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Ms. Paul is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.2. Dr. Daniel Korschun Dr. Daniel Korschun is an associate professor of Marketing at Drexel University's LeBow College of Business.His areas of expertise include brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing and country reputation.He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).3. Dr. Prakash Bagri Prakash Bagri is currently Associate Dean – Corporate Engagements & Clinical Associate Professor of Marketing at the Indian School of Business.He has three decades of experience bridging industry and academia, including leadership positions in Unilever and Intel. He has been adjunct/ visiting faculty at the Indian Institutes of Management in Ahmedabad, Bangalore & Calcutta. 4. Dr. Madhu VisvanathanDr.  Madhu Viswanathan is a Senior Assistant Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at University of Arizona. Professor Viswanathan's research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.Explore More at - www.argumentativeindians.comDISCLAIMER:We invite thought leaders from across the ideological spectrum. The guests in our sessions express their independent views and opinions. Argumentative Indians does not profess to subscribe, agree or endorse the same or be in anyway responsible for the stance, words and comments of our guests.

LeBow students talk with Daniel Korschun, PhD, head of the Department of Marketing, to learn more about the major and the field.

Corporate social responsibility is taking center stage as consumers care more about which firms they patronize. Experts Toby Usnik and Daniel Korschun explain why companies not on board will be left behind.

Corporate social responsibility is taking center stage as consumers care more about which firms they patronize. Experts Toby Usnik and Daniel Korschun explain why companies not on board will be left behind.

Corporate social responsibility is taking center stage as consumers care more about which firms they patronize. Experts Toby Usnik and Daniel Korschun explain why companies not on board will be left behind. See acast.com/privacy for privacy and opt-out information.

Daniel Korschun, Associate Professor of Marketing at Drexel, joins hosts Nick Ashburn and Sandi Hunt to discuss the story of the New England grocer, Market Basket, and how customers, suppliers, and employees successfully rallied together to boycott the boards decision to fire CEO Arthur T. Demoulas, and how this protest theory still applies to current social impact issues on Dollars and Change. See acast.com/privacy for privacy and opt-out information.

On our latest podcast, we were joined by contributors to the On Remand inaugural Online Symposium, which focuses on the Market Basket saga. Dean Eric Gouvin, who is Dean of Western New England University School of Law, discusses his contribution to the symposium, titled, “What's Law Go to Do with It? An Essay About the Balance of Power in Corporate Governance Between Officers, Directors, and Shareholders.” We were also joined by New England Law | Boston Professor Eric Lustig, who is the director of the law school’s Center for Business Law, and whose contributions to the symposium include both a Foreword and a detailed background of the saga, and a piece co-authored by New England Law | Boston Professor Emeritus Susan Finneran: “The ‘Close Corporation’ Legacy of the Demoulas / Market Basket Saga: A Case Against Type?” Our third guest is New England Law | Boston Professor Gary Bishop, who contributed to our online symposium with a review of the book, “We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business,” by Daniel Korschun and Grant Welker.

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and the author of "We Are Market Basket." In this interview, we discuss how the uniqueness of a business was due to the unique leadership of Arthur T. Demoulas and how reciprocal loyalty made for a successful business and a revolutionary act of followership.

On this week’s Smart Companies Radio, discover how a multibillion dollar grocery store chain inspired fervent loyalty and the lessons that can be learned from what happened. Dr. Daniel Korschun, Associate Professor at Drexel University’s LeBow College of Business joins host Mary McKenna to discuss his book, “We Are Market Basket” Korshun who co-authored the book walks us through the historical context and how the story challenges many common beliefs about business. To hear more shows, Please listen to our archives. Learn more about your ad choices. Visit megaphone.fm/adchoices