Knowledge@Wharton

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Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with…

Knowledge@Wharton


    • Jun 3, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 20m AVG DURATION
    • 3,378 EPISODES

    4.4 from 112 ratings Listeners of Knowledge@Wharton that love the show mention: harvard, aaa, business, discussion, interesting, excellent, topics, guests, great, love, knowledge wharton.


    Ivy Insights

    The Knowledge@Wharton podcast is an exceptional audio podcast that offers a wide range of topics and guests. As a fan of Harvard Business Review's IdeaCast, I find the line-up of topics and guests on Knowledge@Wharton to be equally incredible. The host and producer have done a fantastic job in creating an amazing program that stands out among others in the industry. The inspiration taken from Knowledge@Wharton and HBR's IdeaCast is evident in the launch of CEO TALK RADIO and CFO TALK RADIO. Overall, Knowledge@Wharton is a captivating podcast that provides exceptional advice and valuable insights to listeners.

    One of the best aspects of the Knowledge@Wharton podcast is the quality of guests and their expert opinions on various market trends and business strategies. The interviews are regular, varied, well-structured, and insightful. The guests are interesting individuals who truly know their stuff, making for engaging listening experiences. Whether you're an aspiring Wharton student or simply interested in business-related topics, this podcast offers a wealth of knowledge from industry experts.

    Another positive aspect worth mentioning is how useful the information presented in each episode is. Unlike comedy podcasts that focus primarily on entertainment, Knowledge@Wharton provides practical advice and valuable insights for listeners. This makes it an invaluable resource for anyone looking to enhance their understanding of business practices and stay updated with current market trends.

    On the downside, one area for improvement would be to introduce more visual content alongside the audio episodes. While the British accent of the host adds charm to the podcasts, incorporating some video content from Knowledge@Wharton would be a great addition. Visual aids can further enhance the learning experience by providing visual cues or illustrations to support the discussions.

    In conclusion, The Knowledge@Wharton podcast is highly recommended for those seeking expert opinions on various business topics. With its exceptional line-up of guests, informative discussions, and practical advice, this podcast stands out as one of the best in the industry. While there is room for improvement in terms of incorporating visual content, the overall value and quality of the podcast make it a must-listen for business professionals and enthusiasts alike.



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    Latest episodes from Knowledge@Wharton

    Ripple Effect: Resolute Japan | Harbir Singh and Mike Useem

    Play Episode Listen Later Jun 3, 2025 22:36


    Wharton management professors Harbir Singh and Mike Useem discuss their book Resolute Japan: The Leaders Forging a Corporate Resurgence, which explores how a new model of leadership has transformed Japan's top companies. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.

    Are Bad Listeners Actually Bad at Listening?

    Play Episode Listen Later May 19, 2025 8:53


    Research from Wharton professor Rebecca (Becky) Schaumberg and PhD student Zhiying (Bella) Ren reveals how disagreement in a conversation is often mistaken for bad listening, regardless of how engaged the listener is. Schaumberg explains their findings. Hosted on Acast. See acast.com/privacy for more information.

    How AI Is Affecting Digital Marketing and Creative Industries w/ David Droga

    Play Episode Listen Later May 15, 2025 24:39


    Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world's top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.

    What Makes Virtual Influencers Effective?

    Play Episode Listen Later May 9, 2025 12:23


    Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall's Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University's Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.

    Workplace Boundaries and Social Media | Nancy Rothbard

    Play Episode Listen Later May 6, 2025 13:00


    Wharton Deputy Dean Nancy Rothbard talks about how social media has changed office culture by giving colleagues a way to connect with each other outside of work. This Ripple Effect podcast episode is part of a series on “Wellness at Work.” Hosted on Acast. See acast.com/privacy for more information.

    Retirement and the Changing Workforce | Peter Cappelli

    Play Episode Listen Later Apr 1, 2025 15:26


    Companies can benefit from the experience and flexibility of older workers, says Wharton's Peter Cappelli. What will it take for employers to stop age discrimination and change their approach to retirement? This Ripple Effect episode is part of a series on “Navigating Retirement.” Hosted on Acast. See acast.com/privacy for more information.

    Focus on the Future: An Interview with PagerDuty's Jennifer Tejada

    Play Episode Listen Later Mar 21, 2025 33:59


    Wharton vice dean for executive education Patti Williams talks with Jennifer Tejada, CEO of digital operations management firm PagerDuty, about the importance of having an “ownership mindset,” understanding your users, and preparing for big changes like the advent of AI. Hosted on Acast. See acast.com/privacy for more information.

    ceo ai acast wharton pagerduty jennifer tejada patti williams
    Women Moving Forward: Collected Insights

    Play Episode Listen Later Mar 4, 2025 20:20


    In this special episode, listen to curated excerpts from the Ripple Effect podcast on women's leadership, workplace equity, and career advancement. Hosted on Acast. See acast.com/privacy for more information.

    Why Accountability Matters in AI Development and Governance

    Play Episode Listen Later Feb 7, 2025 12:21


    Professor Kevin Werbach has spent his career at the crossroads of business, law, and emerging technology. He talks about his latest project, the Wharton Accountable AI Lab, to help guide responsible development and governance of artificial intelligence. Hosted on Acast. See acast.com/privacy for more information.

    Transformative Tech: Innovating for the Underserved | Valentina Assenova

    Play Episode Listen Later Feb 4, 2025 10:42


    Management professor Valentina Assenova discusses why digital platforms, like mobile money platforms, are improving financial access around the world. This Ripple Effect podcast episode is part of a series on “Innovation” that was produced in cooperation with Mack Institute for Innovation Management. Hosted on Acast. See acast.com/privacy for more information.

    Detecting Bias in AI Image Generators

    Play Episode Listen Later Jan 27, 2025 19:19


    Wharton marketing professor Kartik Hosanagar and doctoral candidate Pushkar Shukla talk about software they developed with other experts to identify and correct biases in AI text-to-image generators. Hosted on Acast. See acast.com/privacy for more information.

    Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)

    Play Episode Listen Later Jan 14, 2025 13:55


    In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. Hosted on Acast. See acast.com/privacy for more information.

    Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 1)

    Play Episode Listen Later Jan 7, 2025 11:58


    In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. Hosted on Acast. See acast.com/privacy for more information.

    2024 Ripple Rewind (Part 2)

    Play Episode Listen Later Dec 17, 2024 27:45


    In this special two-part episode, listen to curated excerpts from this year's Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.

    2024 Ripple Rewind (Part 1)

    Play Episode Listen Later Dec 10, 2024 16:39


    In this special two-part episode, listen to curated excerpts from this year's Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.

    The Future of Financial Technology

    Play Episode Listen Later Dec 2, 2024 30:49


    Professor Itay Goldstein welcomes Alesia Haas, CFO of Coinbase, and Michelle Lai, board member of Electric Coin Co, to discuss the ongoing fintech revolution. They examine the transformative role of technology in finance, from blockchain innovations to the future of digital currencies, and provide insights into how FinTech is set to evolve in the coming years.This discussion is part of a special series called “Future of Finance.” Hosted on Acast. See acast.com/privacy for more information.

    The Regulatory Challenges of AI in Finance

    Play Episode Listen Later Nov 25, 2024 30:01


    Professor Itay Goldstein is joined by Tobias Adrian, financial counselor and director of the International Monetary Fund, to explore the regulatory challenges posed by the rapid adoption of artificial intelligence in finance. The conversation delves into the emerging risks AI introduces to the financial sector, the steps regulatory bodies are taking to mitigate these risks, and the balance between innovation and stability in global financial markets.This discussion is part of a special series called “Future of Finance.” Hosted on Acast. See acast.com/privacy for more information.

    New Phenomena in Behavioral and Social Investing

    Play Episode Listen Later Nov 18, 2024 29:50


    Professor Itay Goldstein interviews Bloomberg columnist Matt Levine to examine the GameStop and AMC stock saga and the powerful influence of social media on market events. The discussion highlights the role of behavioral finance in shaping investor actions and how social trends can disrupt financial markets on a global scale.This discussion is part of a special series called “Future of Finance.” Hosted on Acast. See acast.com/privacy for more information.

    Charitable and Political Giving | Pinar Yildirim

    Play Episode Listen Later Nov 12, 2024 20:12


    Wharton's Pinar Yildirim untangles the relationship between charitable and political giving, which are both on the rise. This Ripple Effect podcast episode is part of a series on “Charitable Giving.” Hosted on Acast. See acast.com/privacy for more information.

    The Future of Banking

    Play Episode Listen Later Nov 11, 2024 33:23


    Professor Itay Goldstein is joined by Hyun Song Shin, economic adviser and head of research at the Bank for International Settlements, and Loretta Mester, former President and CEO of the Federal Reserve Bank of Cleveland. Together, they explore the 2023 banking crisis, focusing on the collapse of Credit Suisse, Silicon Valley Bank, and other small to mid-level banks, while analyzing regulatory gaps and future protections for the banking system.This discussion is part of a special series called “Future of Finance.” Hosted on Acast. See acast.com/privacy for more information.

    How to Prepare for Retirement and Live Your Best Life

    Play Episode Listen Later Oct 15, 2024 50:37


    Wharton's Stephanie Creary speaks to Teresa Amabile, emeritus professor of business administration at Harvard Business School, and Kathy Kram, emeritus professor of management and organizations at Boston University's Questrom School of Business, about how to prepare for retirement and other insights from their book Retiring: Creating a Life That Works for You.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

    Elections and National Debt | Joao Gomes

    Play Episode Listen Later Oct 1, 2024 13:30


    In this year's presidential election, both political parties are unwilling to tackle the burgeoning national debt. Wharton's Joao Gomes warns that inaction is putting the country on a perilous economic path. This Ripple Effect podcast episode is part of the “Business of Elections" series. Hosted on Acast. See acast.com/privacy for more information.

    AI and Innovation

    Play Episode Listen Later Sep 24, 2024 29:57


    From crowdsourcing to search engines, emerging AI technologies are pivotal in fostering innovation and advancing progress across various sectors. In this “AI Horizons” podcast episode, Kartik Hosanagar — Wharton professor of operations, information and decisions, and co-director of AI at Wharton — joins leading academics as they discuss how artificial intelligence is set to shape future developments. Hosted on Acast. See acast.com/privacy for more information.

    AI and the Workforce

    Play Episode Listen Later Sep 17, 2024 23:39


    When implemented effectively, generative artificial intelligence can enhance innovation among employees, relieve them from repetitive tasks, and bolster their communication skills. AI enables employees to maximize their potential in the workplace.In this “AI Horizons” podcast episode, scholars from the University of Southern California's Marshall School of Business, Temple University's Fox School of Business, and Sichuan University's Business School discuss what their research reveals about AI in the workplace. Hosted on Acast. See acast.com/privacy for more information.

    Why Influencers Should Pay Attention to Word Choice

    Play Episode Listen Later Sep 16, 2024 12:30


    The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.

    AI and Machine Creativity

    Play Episode Listen Later Sep 10, 2024 20:06


    In this “AI Horizons” podcast episode, Wharton marketing professor Robert Meyer joins Dokyun Lee, an information systems professor at Boston University; Yannick Exner, a doctoral researcher in digital marketing at the Technical University of Munich; and Ankit Sisodia, a Purdue University marketing professor who specializes in the use of machine learning and AI for business applications, to offer glimpses into the profound ways in which AI is changing everything and to share their excitement for Apple Vision Pro. Hosted on Acast. See acast.com/privacy for more information.

    The Trick to Boosting Customer Referrals

    Play Episode Listen Later Sep 9, 2024 13:35


    Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals. Hosted on Acast. See acast.com/privacy for more information.

    AI and Wellbeing

    Play Episode Listen Later Sep 3, 2024 23:16


    Since the launch of ChatGPT in late 2022, Stack Overflow has seen a noticeable drop in daily visits, with traffic decreasing by 1 million—a 15% reduction within just four months. This trend underscores a growing preference for automated solutions, as users increasingly turn to AI for answers, reflecting a shift in how people seek information and interact socially.In this “AI Horizons” podcast episode, Wharton marketing professor and AI at Wharton co-director Stefano Puntoni joins Gordon Burtch, information systems professor at Boston University's Questrom School of Business; Julian De Freitas, a business administration professor and director of the Ethical Intelligence Lab at Harvard Business School; and Weiguang Wang, a computer and information systems professor at the University of Rochester's Simon Business School to discuss the topic. Hosted on Acast. See acast.com/privacy for more information.

    What Is the Right Compensation for Student Athletes? | Ken Shropshire

    Play Episode Listen Later Aug 6, 2024 16:45


    Can student athletes profit off of their own name, image, and likeness (NIL)? Wharton's Ken Shropshire weighs in on NIL and its impact on sports since a historic Supreme Court ruling brought it into the limelight in 2021. This Ripple Effect podcast episode is part of the "Back to School" series. Hosted on Acast. See acast.com/privacy for more information.

    How to Improve Work-life Balance for Caregiving Employees

    Play Episode Listen Later Jul 30, 2024 33:06


    Wharton's Stephanie Creary speaks with Jennifer Andrews, head of equity and inclusion at Guardian, and Ellen Ernst Kossek, a distinguished professor of management at Purdue University's Mitchell E. Daniels Jr. School of Business, about how companies can improve work-life balance for caregiving employees dealing with higher levels of stress, anxiety, and depression.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

    What Does Your Writing Style Say About You?

    Play Episode Listen Later Jul 23, 2024 15:20


    Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture. Hosted on Acast. See acast.com/privacy for more information.

    Stocks for the Long Run | Jeremy Siegel

    Play Episode Listen Later Jul 9, 2024 19:37


    Wharton finance professor emeritus Jeremy Siegel's bestselling book, Stocks for the Long Run, was first released in 1994 and is now in its sixth edition. Siegel talks about what has changed in investment strategies, and what remains the same. This Ripple Effect podcast episode is part of a series called “Meet the Authors." Hosted on Acast. See acast.com/privacy for more information.

    How Can We Meet the AI Moment?

    Play Episode Listen Later Jun 4, 2024 16:52


    Eric Bradlow, the vice dean of Wharton's new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it. Hosted on Acast. See acast.com/privacy for more information.

    Marketplace Dignity | Cait Lamberton

    Play Episode Listen Later Jun 4, 2024 15:11


    Wharton's Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast. Hosted on Acast. See acast.com/privacy for more information.

    How Can Minority Employees Be Authentic in a Corporate Workplace?

    Play Episode Listen Later May 21, 2024 37:33


    Wharton's Stephanie Creary speaks with Dr. Ella F. Washington — organizational psychologist, practice professor at Georgetown University, and founder of Ellavate Solutions — on the indisputable value of DEI and how to be authentic at work while navigating corporate culture.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

    The U.S. Housing Market Has Homeowners Stuck | Lu Liu

    Play Episode Listen Later May 7, 2024 16:14


    Wharton's Lu Liu discusses what policy changes may be needed to break mortgage lock-in, which is restricting real estate inventory in the U.S. housing market. This Ripple Effect podcast episode is part of a series on “Real Estate.” Hosted on Acast. See acast.com/privacy for more information.

    How Financial Literacy Helps Underserved Students | David Musto

    Play Episode Listen Later Apr 12, 2024 13:44


    Wharton's David Musto talks about Penn's financial literacy course, which is being taught to high school students across the country. It's just one of the programs at the Stevens Center to help younger people understand money and make better financial decisions. This Ripple Effect podcast episode is part of a series on “Financial Literacy.” Hosted on Acast. See acast.com/privacy for more information.

    Why Are Millennials Not Having Kids?

    Play Episode Listen Later Mar 11, 2024 26:37


    Wharton's Stew Friedman talks about his book, Baby Bust: New Choices for Men and Women in Work and Family, which has been re-released for its 10th anniversary with a provocative new preface. This evidence-based book examines the changing attitudes millennials and younger generations have about raising children in a society that makes it increasingly difficult to do so. Hosted on Acast. See acast.com/privacy for more information.

    Your Career in Journalism Is Over. Now What?

    Play Episode Listen Later Mar 8, 2024 17:31


    Wharton management professor Amy Wrzesniewski studied the shrinking field of journalism to better understand how workers grapple with occupational instability and declining careers. Her co-authored paper, “Perceived Fixed or Flexible Meaning: Toward a Model of Meaning Fixedness and Navigating Occupational Instability,” appears in the journal Administrative Science Quarterly. Hosted on Acast. See acast.com/privacy for more information.

    Sponsorship vs. Professional Mentoring for Women Leaders | Nancy Rothbard

    Play Episode Listen Later Mar 5, 2024 12:51


    There's a difference between a professional mentor and a sponsor, but women need both if they want help moving forward in their careers, explains Wharton Deputy Dean Nancy Rothbard. This Ripple Effect podcast episode is part of a series on “Women & Leadership." Hosted on Acast. See acast.com/privacy for more information.

    Can Diversity Initiatives Break Barriers in Entertainment?

    Play Episode Listen Later Feb 27, 2024 26:00


    Wharton Coalition for Equity and Opportunity's Faculty Director Kenneth L. Shropshire is joined by industry leaders Nzinga “Zing” Shaw, CEO of Attack the Glass, and sports and entertainment attorney Jaia Thomas to address pay equity and underrepresentation in entertainment. They discuss their experiences in developing diversity initiatives, including targeted hiring practices, mentorship programs, and curating resume databases. Shah and Thomas offer insights on how to enhance visibility and opportunities for women, people of color, disabled communities, and LGBTQ+ professionals in sports and entertainment. This interview is part of a special 4-part series called “Opportunity Matters.” Hosted on Acast. See acast.com/privacy for more information.

    What Can We Do to Narrow the Wealth Gap?

    Play Episode Listen Later Feb 20, 2024 25:34


    Wharton professor Keith Weigelt and President and CEO of Castle Oak Securities L.P. David R. Jones join host Kenneth L. Shropshire, faculty director of Wharton's Coalition for Equity and Opportunity, to talk about the inequities in finance and financial wellbeing.They discuss the racial wealth gap, and the role of access, opportunity, and education. Learn about the solutions Wharton is pursuing to address these disparities, and how business leaders and financial institutions like Castle Oak can contribute to closing the wealth gap. This interview is part of a special 4-part series called “Opportunity Matters.” Hosted on Acast. See acast.com/privacy for more information.

    Is Making Extra Mortgage Payments Worthwhile? | Michael Roberts

    Play Episode Listen Later Feb 19, 2024 14:54


    Worried about your money? Wharton finance professor Michael Roberts is here to help with common-sense advice on mortgage debt, personal budgeting, and planning ahead. This Ripple Effect podcast episode is part of a series on getting a “Fresh Start" this new year. Hosted on Acast. See acast.com/privacy for more information.

    Want to Live a Meaningful Life? Be the Hero of Your Story

    Play Episode Listen Later Feb 19, 2024 13:36


    Wharton marketing professor Jonah Berger's latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life's Story as a Hero's Journey Can Increase Meaning in Life.” It explains how people can find more well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and compelling narrative. Hosted on Acast. See acast.com/privacy for more information.

    How Does Prioritizing Diversity Reshape the Business and Culture of Sports?

    Play Episode Listen Later Feb 13, 2024 22:56


    Kenneth L. Shropshire, faculty director for Wharton's Coalition for Equity and Opportunity, delves into the world of sports alongside guests Xavier Gutierrez, the NHL's first Latino president and CEO, and Jonathan Beane, the NFL's senior vice president and chief diversity and inclusion officer. The conversation examines the unique role sports play in providing opportunities for underserved communities, and why women are more likely to foster a positive and inclusive work environment. They also address the diversity challenges in team ownership and highlight the ongoing efforts to increase opportunities for minorities in leadership roles within sports organizations. This interview is part of a special 4-part series called “Opportunity Matters.” Hosted on Acast. See acast.com/privacy for more information.

    How Does Your Financial Wellbeing Shape Your Health Outcomes?

    Play Episode Listen Later Feb 6, 2024 25:29


    Kenneth L. Shropshire, faculty director of Wharton's Coalition for Equity and Opportunity, is joined by Wharton professor Guy David, Managing Director for Wharton's Coalition for Equity and Opportunity Dr. Fareeda Griffith, and Head of TIAA Institute Surya Kolluri. They unpack the intricate ways income and wealth inequality reverberate through health care and influence health outcomes. From examining the impact of social determinants to navigating innovation in technology and AI, the conversation explores how these factors can either uplift or exacerbate existing disparities for underserved communities. This interview is part of a special 4-part series called “Opportunity Matters.” Hosted on Acast. See acast.com/privacy for more information.

    2023 Ripple Rewind

    Play Episode Listen Later Dec 15, 2023 19:51


    In this special episode, listen to curated excerpts from this year's Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.

    Why ‘Covering' Can Harm Diversity in the Workplace

    Play Episode Listen Later Dec 11, 2023 46:42


    Wharton's Stephanie Creary speaks with two experts about why some employees feel the need to 'cover' aspects of their identity and how organizations can better support diversity in the workplace. She's joined by Kenji Yoshino -- a professor at NYU School of Law and faculty director of the Meltzer Center for Diversity, Inclusion, and Belonging -- and Joanne Stephane, executive director of Deloitte's DEI Institute™. Hosted on Acast. See acast.com/privacy for more information.

    How to Use AI in a Fair and Responsible Way

    Play Episode Listen Later Nov 9, 2023 46:35


    Wharton's Stephanie Creary speaks with Dr. Broderick Turner -- a Virginia Tech marketing professor who also runs the school's Technology, Race, and Prejudice (T.R.A.P.) Lab -- and Dr. Karim Ginena -- a social scientist and founder of RAI Audit -- on how to use AI while thinking critically about its flaws. Hosted on Acast. See acast.com/privacy for more information.

    How to Convince Someone Using This Simple Writing Tip

    Play Episode Listen Later Sep 25, 2023 9:39


    Wharton marketing professor Jonah Berger's latest research shows how a simple writing shift can make anyone more persuasive. Hosted on Acast. See acast.com/privacy for more information.

    Surviving the Attention Economy: How to Keep Audiences Engaged

    Play Episode Listen Later Sep 5, 2023 13:49


    New research from Wharton's Jonah Berger shows how the right words can help captivate audiences and hold their attention. Hosted on Acast. See acast.com/privacy for more information.

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