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Marketing Happy Hour
How to Monetize Your Corporate Marketing Experience | Allie Hartman of Creator Partnerships Lab

Marketing Happy Hour

Play Episode Listen Later Sep 17, 2026 30:30


In this episode, we sit down with Allie Hartman, founder of Creator Partnerships Lab, who spent 16 years building influencer and creator marketing programs for brands like Dr Pepper, Snapple, Core Hydration, BaubleBar, and more before leaving her comfortable corporate role in April 2026 to go out on her own. Allie walks us through the career arc that took her from the Ad Council to Ogilvy to Keurig Dr Pepper, what finally pushed her to make the leap, and how she built Creator Partnerships Lab around a simple but powerful idea — that most brands focus on finding the right creators and completely underinvest in the infrastructure that makes those partnerships actually work. She breaks down the biggest misconceptions brands still have about influencer marketing, why relationship-first thinking will always outperform one-off posts, what fractional consulting actually looks like day to day, and the mindset shift she credits for finally getting clear on what people would pay her for. If you have ever thought about leaving corporate, monetizing your expertise, or building something of your own — this one is packed with honest, practical insight.Key Takeaways:// The infrastructure underneath the content is where most brands fail. Briefs, measurement frameworks, contracting standards, usage rights, approval processes — these are the things that make creator relationships actually work. Most brands skip all of it and wonder why their influencer marketing is not producing results.// Purpose is the intersection of your values and your expertise. Allie credits a Jay Shetty framework for giving her the clarity she needed to build her business. Once she understood that her purpose was to take 16 years of specialized expertise and make it accessible to as many people as possible, everything else clicked into place.// Start with the problem, not the product. Allie built her Creator Partnerships Operating System after listening to a creator friend complain about a brand that had no idea how to work with her. She identified the problem, realized she could uniquely solve it, and built the product from there.// Fractional consulting is the future of work for senior operators. Companies do not always need every senior role full time — their needs are cyclical. Fractional consulting gives brands access to director and VP-level experience at a fraction of the cost, and gives operators the autonomy, flexibility, and purpose alignment that corporate rarely provides.Learn More About Allie and Her Business: https://www.creatorpartnershipslab.com/mhh____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Smylie Show
373: Presidents Cup Course Preview: Inside Medinah's OCM Redesign with Mike Cocking

The Smylie Show

Play Episode Listen Later Sep 14, 2026 51:26


Smylie Kaufman and Charlie Hulme sit down with Mike Cocking - the "C" in OCM Golf, the "O" belonging to International Team Captain Geoff Ogilvy - days before the OCM redesign of Medinah #3 takes the stage as the host of the Presidents Cup.Mike explains how the closing stretch of the storied American venue was reimagined to better bring natural features into play, and what that means for strategy and entertainment as the world's best prepare to take it on.Plus: OCM's origin story (including the "M" - Ashley Mead), inspiration from a childhood spent playing golf on Melbourne's Sand Belt, the Kingston Heath and Shady Oaks projects (including a Ben Hogan keepsake story), the agronomy issue that drove the Medinah rebuild, whether Ogilvy has a built-in edge as International Team captain, and Cocking's prediction for who wins at Medinah.Don't forget to like, comment, subscribe, and follow us on socials @thesmylieshow!Chapters0:00 Intro & OCM's origin story3:47 Sand Belt & UK inspirations6:34 Strategy over penal golf9:04 Kingston Heath project11:21 Width over narrow fairways14:04 Shady Oaks & Ben Hogan17:03 Favorite Hogan story19:23 Landing the Medinah job22:39 Medinah's pedigree & old bunkers26:41 Rebuilding holes 13-1830:40 New short par-4 16th32:56 Another standout short par-434:52 New routing for Presidents Cup39:06 Ogilvy's captain's edge43:45 Agronomy problems drove renovation47:42 Cocking's Presidents Cup prediction50:09 Next up & sign-off#golf #presidentscup #Medinah #pgatour #smylieshow

Vlan!
[SOLO] Je croyais que la nuance était une bonne idée

Vlan!

Play Episode Listen Later Sep 10, 2026 42:59


On revient avec les épisode solo, je sais qu'il vous plaisir beaucoup. C'est la version longue et parlée de ma newsletter (quoi!!! Vous n'êtes pas encore abonnés???).Il y a quelques semaines, à Lisbonne, je déjeunais avec Ariel, que mon amie Kenza m'avait présenté. La discussion arrive sur la nuance, que je défends depuis vingt ans comme la posture juste dans un monde polarisé. Je me sentais plutôt fin en le lui expliquant. Il m'a répondu qu'il n'était absolument pas d'accord, que beaucoup de sujets ne méritaient pas d'être pondérés mais combattus. Je suis resté silencieux dix secondes, ce qui est très long, et je n'ai pas su quoi répondre.Quinze jours de lectures plus tard, des sociologues, des psychologues politiques, des historiens des sciences, j'ai compris que la question était beaucoup plus dérangeante que je ne le croyais.Dans cet épisode, nous parlons d'un article de sociologie qui s'appelle littéralement « Fuck Nuance » et des trois pièges dans lesquels je me suis reconnu. De cette étude sur l'Amérique d'avant la guerre de Sécession où les gens les plus fins du débat sur l'esclavage sont ceux qui avaient trouvé le moyen de ne pas conclure. Du mémo interne de l'industrie du tabac qui dit « le doute est notre produit », et de ce métier qui consiste à fabriquer de la complexité à la demande. Des douze discours de retard climatique, dont aucun n'est climatosceptique et qui sont tous nuancés. Du moment où j'ai découvert que j'étais beaucoup plus intransigeant que je ne le croyais, et beaucoup plus arrangeant avec moi-même que je ne l'aurais jamais admis.J'ai questionné ce que ma nuance me coûte vraiment, ce qu'elle me rapporte quand je suis du bon côté du sujet, ce que je dois aux gens plus radicaux que moi dont je bénéficie du travail en gardant les mains propres, et ce qui s'est passé dans ma cuisine le jour où mon ami Thomas de Bon Pote a critiqué mes vols et où j'ai répondu à côté avec beaucoup d'élégance.C'est un épisode qui se retourne contre moi à peu près à la moitié, et je l'ai laissé faire. Si vous avez déjà dit « c'est plus compliqué que ça » en vous trouvant lucide, il est pour vous. Citations marquantes« Réclamer de la nuance, c'est le geste le moins coûteux du monde. On a l'air fin, on ne risque rien, et surtout on n'a rien dit. »« Sur l'esclavage, les gens les plus fins du débat étaient ceux qui avaient trouvé le moyen de ne pas conclure. »« Aucun de ces discours n'est faux. Ils sont tous nuancés. C'est exactement ça, le problème. »« Ma position raisonnable n'est pas neutre. Elle est financée par la réputation d'autres qui se brûlent. »« Une pensée qui ne vous coûte rien n'est probablement pas une pensée, c'est un confort qui a trouvé ses arguments. »Bonus : « J'ai nommé la machine et j'ai fonctionné dedans, dans le même paragraphe. »Idées centrales discutées1. Réclamer de la nuance ne coûte rien, et c'est bien le problème (≈ 04:00)Kieran Healy décrit trois pièges : ajouter des distinctions jusqu'à ce que l'idée n'explique plus rien, exhiber sa finesse comme un signe de goût, et surtout nuancer pour ne jamais conclure, donc ne jamais se tromper, donc ne jamais apprendre.Pourquoi ça compte : ça retourne complètement le prestige social de la position mesurée. « C'est plus compliqué » est toujours vrai, et c'est exactement ce qui le rend inutile.2. La nuance a historiquement servi à ne pas trancher sur l'esclavage (≈ 08:15)L'étude de Tetlock montre que la complexité intégrative la plus élevée se trouvait chez les modérés, ceux qui protégeaient le travail des blancs libres sans toucher à l'esclavage existant. Une position praticable et pas du tout morale.Pourquoi ça compte : c'est le contre-exemple qui fait tomber l'idée que raisonner de façon complexe serait moralement supérieur. Tetlock lui-même le dit.3. Le doute est un produit industriel (≈ 11:20)Le mémo du tabac, les cabinets de « défense de produit », les vingt-huit tactiques recensées sur cinq industries. Personne ne ment, on multiplie les études et on réclame davantage de recherches avant toute décision.Pourquoi ça compte : un mensonge se réfute, un doute s'installe. Et ça touche deux fois plus fort ceux qui s'estiment peu informés, donc ceux qui ont le moins de moyens de se défendre.4. L'équilibre journalistique produit un mensonge sur l'état du savoir (≈ 14:20)Présenter deux experts qui s'opposent dégrade la perception du consensus scientifique, même quand les gens ont le décompte réel sous les yeux. Et les douze discours de retard climatique, dont aucun n'est climatosceptique.Pourquoi ça compte : ça met en cause une pratique qu'on nous a apprise comme une éthique. Le déni pur n'est plus nécessaire, la nuance fait mieux le travail et laisse la posture de la personne raisonnable.5. Maximum de finesse sur les personnes, aucune complaisance sur les principes (≈ 23:30)En listant mes lignes rouges, je découvre qu'elles ont toutes la même structure : je refuse de réduire une personne à ses actes ou à une étiquette, et c'est ce refus même qui me rend intraitable sur le principe.Pourquoi ça compte : c'est la formule que je cherchais depuis vingt ans sans l'avoir jamais écrite. Et l'inverse, nuancer sur les principes tout en simplifiant les gens, est devenu la structure du discours qui monte partout.6. Distinguer n'est pas pondérer (≈ 27:00)La précision distingue des objets qu'on confond, et c'est toujours un gain. La nuance pondère un jugement, et ça dépend du sujet. Sur Israël et la Palestine, ma position sur le principe s'est durcie pendant que ma finesse sur les personnes n'a pas bougé.Pourquoi ça compte : ça prouve qu'il s'agit de deux axes séparés et pas d'un curseur unique entre mou et dur. Et ça donne une réponse à ceux qui confondent comprendre une question et pondérer une réponse.7. Le vrai critère, c'est de savoir qui paie (≈ 37:45)Deux tests qui tiennent. L'irréversibilité, parce que la nuance est un luxe qu'on peut s'offrir tant qu'on peut corriger. Et la position de celui qui parle : le condamné ne nuance pas, la femme enceinte ne nuance pas, le bouc émissaire ne nuance pas.Pourquoi ça compte : trois sujets, l'esclavage, l'écologie, le patriarcat, une seule variable qui change, et ce n'est pas la qualité de mon raisonnement. C'est ma place dans l'économie de mes intérêts.8. La finesse n'est pas un caractère, c'est un dispositif (≈ 56:40)America in One Room et la science de la délibération : les mêmes personnes deviennent capables de nuance quand le cadre existe, et polarisent quand il n'existe pas. Ce n'est pas le contact qui produit la finesse, c'est le cadre.Pourquoi ça compte : un tempérament ne se reproduit pas, un dispositif oui. Et ça explique ce que je fabrique depuis neuf ans avec ce podcast bien mieux que n'importe quelle qualité personnelle.Questions structurantes de l'épisode (s'il devait y en avoir)Est-ce que je vois mieux quand j'ajoute du nuage, ou est-ce que je vois moins ?À quel moment ajouter des distinctions cesse d'affiner une idée et commence à la détruire ?Comment expliquer que les esprits les plus fins du débat sur l'esclavage soient ceux qui n'ont pas conclu ?Pourquoi fabriquer du doute est-il plus efficace que mentir ?Est-ce que ma nuance est une position intellectuelle, ou juste la justification élégante d'un tempérament qui déteste le conflit ?Existe-t-il des sujets sur lesquels je refuse absolument d'être nuancé, et qu'est-ce qu'ils ont en commun ?Quelle est la différence exacte entre distinguer et pondérer, et pourquoi tout le monde croit faire la première quand il fait la seconde ?Sur quel étage d'une conversation politique se joue vraiment la manipulation : le besoin, le récit causal ou la solution ?Qu'est-ce que je dois aux gens plus radicaux que moi, ceux dont je bénéficie du travail en gardant les mains propres ?Ma nuance m'a-t-elle déjà coûté quelque chose, et sur quels sujets exactement ?Comment reconnaître de l'intérieur une lucidité systémique d'une auto-indulgence bien argumentée ?Et si ce que je défends depuis vingt ans ne s'appelait pas la nuance mais l'humilité intellectuelle ?Références citées dans l'épisodeRecherches et articlesKieran Healy, « Fuck Nuance » (2017, Duke University) : la thèse centrale de l'épisode, les trois pièges et l'image de la carte plus petite que le territoire. ≈ 04:00 [À VÉRIFIER : article paru dans Sociological Theory, à confirmer]Philip Tetlock, étude sur la complexité intégrative dans le débat sur l'esclavage (1994) : les écrits des grandes figures américaines d'avant la guerre de Sécession, quatre camps, scores les plus élevés chez les free-soilers. ≈ 08:15David Michaels, épidémiologiste, ancien directeur de l'agence américaine de sécurité au travail : la fabrication d'incertitude comme métier, les cabinets de « défense de produit », amiante, benzène, plomb, chrome, plastiques. ≈ 12:00Naomi Oreskes, historienne des sciences : la même poignée de scientifiques successivement sur le tabac, les pluies acides, le trou dans la couche d'ozone et le climat. ≈ 13:00Revue comparant cinq industries (tabac, sucre, charbon) : vingt-huit tactiques distinctes recensées, dont cinq communes à toutes. ≈ 13:30 [À VÉRIFIER : source à identifier]Expérience sur plus de 6 000 personnes : l'exposition à ces messages augmente l'incertitude ressentie, effet deux fois plus fort chez ceux qui s'estiment peu informés. ≈ 14:30 [À VÉRIFIER]Derek Koehler : présenter deux experts qui s'opposent dégrade la perception du consensus scientifique, même avec le décompte réel des experts sous les yeux. ≈ 15:00William Lamb et son équipe, les 12 discours de retard climatique (2020) : déplacer la responsabilité, pousser des solutions non transformatrices, insister sur les effets négatifs des politiques, capituler poliment. ≈ 16:00Linda Skitka, vingt ans de travaux sur la conviction morale : engagement et indépendance face à l'autorité d'un côté, intolérance et mise à distance sociale de l'autre. ≈ 35:30Travaux sur l'intolérance dogmatique : plus forte aux deux extrêmes qu'au centre, en Europe comme aux États-Unis, à gauche comme à droite. ≈ 36:45 [À VÉRIFIER : auteur non nommé]Deux expériences sur 2 700 personnes, effet de flanc radical : la présence d'une frange radicale augmente le soutien à la frange modérée du même mouvement. ≈ 44:00 [À VÉRIFIER]Enquêtes nationales autour du blocage du périphérique londonien par Just Stop Oil (novembre 2022) : le soutien à une organisation écologiste plus modérée monte dans les deux semaines suivantes. ≈ 44:45Tenelle Porter et Karina Schumann : les personnes à haut niveau d'humilité intellectuelle s'exposent volontairement aux positions adverses. ≈ 55:00Quatre expériences préenregistrées sur 1 668 personnes : l'humilité intellectuelle prédit moins de polarisation affective et la volonté d'aller vers celui qui pense autrement. ≈ 55:30 [À VÉRIFIER]John Dryzek et son équipe, « la science de la délibération » (Science, 2019) : jamais autant d'occasions de s'exprimer, jamais une qualité argumentative aussi basse. ≈ 57:00America in One Room : plus de 500 électeurs américains, un long week-end, cinq grands sujets, dépolarisation forte. ≈ 58:00Revue de littérature 2023 : les échanges dépolarisent avec un cadre délibératif et polarisent sans. ≈ 59:00 [À VÉRIFIER]Documents et conceptsMémo interne de l'industrie du tabac, « le doute est notre produit », rendu public lors des procès américains des années 90. ≈ 11:20Le calculateur d'empreinte carbone individuelle, BP avec l'agence Ogilvy (2004). ≈ 46:00L'expérience de Milgram, citée par Skitka : la conviction morale est la ressource qui manquait aux participants. ≈ 35:45La fenêtre d'Overton, évoquée à propos de l'effet de flanc radical. ≈ 44:15Étymologies : nuance / nubes (le nuage) et radical / radix (la racine). ≈ 02:30 et ≈ 43:00Loi de 1905, loi de 2004 sur le voile à l'école, loi de 2010 sur le visage couvert. ≈ 21:00Personnes et figures citéesAriel, rencontré par l'intermédiaire de mon amie Kenza : le déjeuner à Lisbonne qui déclenche tout l'épisode. 00:00 et ≈ 59:50Emmanuel Kant : « ne jamais traiter quelqu'un uniquement comme un moyen ». ≈ 39:00Spinoza : la joie comme passage à une puissance d'agir supérieure, la tristesse comme ce qui la diminue. ≈ 62:30Thomas Wagner (Bon Pote) : mon ami qui me reproche mon empreinte écologique, et mon flanc radical dans ma propre cuisine. ≈ 45:30José Bové : les McDo brûlés, « quel abruti », et le fait que j'avais tort. ≈ 43:30Guillaume Pley : un exemple de sujet sur lequel je ne pondère rien du tout. ≈ 12:00Patrick Bruel et Nicolas Hulot : cités à propos de « il avait tellement de succès qu'il n'en avait pas besoin ». ≈ 22:30Timestamps clés00:00 · Le déjeuner qui m'a démontéLisbonne, un restaurant libanais, et un ami d'amie qui me dit que ma nuance n'est pas une qualité. Dix secondes de silence, et quinze jours de lectures pour comprendre pourquoi il avait raison.02:30 · La nuance, c'est littéralement le nuageNubes, en latin. Ce qui adoucit les contours et rend les bords moins nets. Très beau en peinture, plus embêtant quand il s'agit de savoir qui a raison.04:00 · Fuck NuanceL'article de Kieran Healy et les trois pièges dans lesquels je me suis reconnu. Comment on ajoute des distinctions jusqu'à n'avoir plus rien à expliquer, et pourquoi une carte est utile parce qu'elle est plus petite que le territoire.08:15 · Les gens les plus fins du débat sur l'esclavageL'étude de Tetlock sur l'Amérique d'avant la guerre de Sécession. Les scores de complexité les plus élevés se trouvent chez ceux qui avaient trouvé le moyen de ne pas conclure. Le passage qui m'a fait le plus mal.11:20 · « Le doute est notre produit »Le mémo du tabac, les cabinets payés pour fabriquer de l'incertitude, et la même poignée de scientifiques sur le tabac, l'ozone puis le climat. Un mensonge se réfute, un doute s'installe.14:20 · L'équilibre journalistique fabrique un mensongeDeux experts qui s'opposent à l'écran, et le consensus scientifique qui s'effondre dans la tête du spectateur. Puis les douze discours de retard climatique, dont aucun n'est climatosceptique et qui sont tous nuancés.17:30 · Et si ma nuance n'était que mon caractère ?Cinq cents conversations en neuf ans et un espace où le désaccord frontal n'entre presque jamais. Je me raconte que c'est une ligne éditoriale. Il y a du vrai. Il y a aussi que ça m'arrange.19:50 · Mes lignes rougesLes sujets sur lesquels je refuse absolument d'être nuancé. Le racisme, l'avortement, les viols et les incestes. Et pourquoi la blague est le format où ça s'installe sans avoir à se défendre.23:30 · Ce que mes intransigeances ont en communJe ne crois pas qu'il existe des monstres, je crois qu'il existe des gens qui font des choses monstrueuses. Et c'est précisément ce refus de réduire les gens qui me rend intraitable sur les principes.27:00 · Distinguer n'est pas pondérerDeux opérations qu'on range sous le même mot. Israël et la Palestine, le vote d'extrême droite, et la règle que je cherchais depuis le début.30:15 · Besoin, récit causal, solutionL'outil que j'essaie d'utiliser quand une conversation part mal. Et l'étage du milieu, celui que personne ne regarde, où se joue presque toute la manipulation politique.34:50 · Le prix de l'intransigeanceSi vous écoutez cet épisode en concluant qu'il faut être plus dur, j'ai raté mon coup. Ce que produit la conviction morale, du côté lumineux comme du côté sombre.37:45 · Le vrai critère, c'est de savoir qui paiePourquoi l'éthique et le bon sens ne tiennent pas comme critères, et les deux qui tiennent. Le condamné ne nuance pas. La femme enceinte ne nuance pas.42:30 · Ma nuance est financéeCe que je dois aux gens plus radicaux que moi, et la réponse est à peu près tout. José Bové, Just Stop Oil, et l'effet de contraste mesuré.45:30 · Ce qui s'est passé dans ma cuisineMon ami Thomas me reproche mes vols, et je réponds à côté avec beaucoup d'élégance. Comment BP a transformé une question politique en comptabilité morale individuelle, et comment je suis tombé dedans en le sachant.49:15 · Ce que la nuance me coûte pour de vraiDe l'argent, des malentendus, des soupçons dans les deux directions. Et le détail qui fait mal : le coût est nul exactement là où je suis le bénéficiaire.51:30 · Le seul endroit où je n'ai pas de réponseUn sujet est remonté tout seul, sans que je le convoque. Et les deux manières de rater un aveu, dont celle qui consiste à s'en servir comme monnaie.54:15 · Le vrai nom de ce que je défendsCe n'est pas la nuance, c'est l'humilité intellectuelle, et ce sont deux axes complètement séparés. On peut être radicalement engagé et humble. On peut aussi être parfaitement nuancé et parfaitement arrogant.56:40 · La finesse n'est pas un caractère, c'est un dispositifAmerica in One Room, la science de la délibération, et ce que je comprends enfin de ce que je fabrique depuis neuf ans avec ce podcast.59:50 · Ariel avait raison, et pas là où je croyaisLe même geste devient un alibi quand je le tourne vers moi. Et les cinq choses que je ressors de tout ça.1:01:30 · Trouvez votre ligne rougeSpinoza, la joie comme puissance d'agir, et l'exercice désagréable que je vous laisse. Êtes-vous du côté de ceux qui paient ou du côté de ceux qui commentent ?Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

California Sun Podcast
Joseph Ogilvy tells the story of California's 'Tin Can Coast'

California Sun Podcast

Play Episode Listen Later Sep 10, 2026 21:04


Joseph Ogilvy, an author and chef, argues that California began as a maritime frontier facing China long before it became the western terminus of the American story. In his new book "Tin Can Coast," he follows the otter, the abalone, and the sardine through three centuries of abundance and greed, and shows how even conservation became a way of deciding who belonged.

The Smylie Show
371: Presidents Cup Picks Reaction + The 2026 PGA Tour Season In Review

The Smylie Show

Play Episode Listen Later Sep 7, 2026 68:31


Brandt Snedeker and Geoff Ogilvy have set their 2026 Presidents Cup rosters, and Smylie and Charlie break down every pick — starting with the headline move: 21-year-old Jackson Koivun, who was outside the top 40 on points and only a few months into his pro career, getting the nod for Team USA over veterans with far bigger resumes. They get into why the pick makes sense, and what it means for Koivun's career.Plus: the full US and International rosters for Medinah, the stat-driven case for why Ryan Gerard should've made the team, dream-pairing predictions for both sides, and why Team USA's depth might make this one lopsided on paper. From there, Smylie and Charlie shift into a full 2026 PGA Tour season review — favorite events and storylines, the "old guys" who had big years, feel-good stories, and players who took steps forward and back.Don't forget to like, comment, subscribe, and follow us on socials @thesmylieshow!Chapters0:00 Presidents Cup picks are in — the Jackson Koivun reaction2:03 Comparing Koivun's pick to Jordan Spieth's in 20134:40 Full rosters: all 12 players on both teams5:40 J.J. Spaun's injury and the roster fallout9:16 The stat case for Ryan Gerard13:17 Data Golf's rankings & the match format explained16:36 Bezuidenhout's surprise pick & Medinah's conditions18:35 International team culture under Ogilvy and Immelman20:17 Nico Echavarria, the most underrated pick20:53 Dream pairings: Team USA25:07 Dream pairings: the International side26:09 USA's depth advantage, on paper28:57 2026 season review begins: favorite storylines31:31 Theme: the old guys had a year33:00 Feel-good stories of the season34:36 No-cut fields and Doral's flat comeback36:44 Previewing the 2027 Florida Swing shuffle37:31 Guessing the 7 elevated Challenger Series events42:15 Valspar's sponsor dilemma & the confirmed Championship Series lineup43:37 Phoenix Open's Super Bowl date standoff48:12 Theme: the young guns' breakout stretch48:49 The Fitzpatrick brothers' year53:15 Marco Penge: a rookie year bigger than the scorecard56:14 Steps forward: Burns, Si Woo Kim, Fitzpatrick & Gotterup58:55 Made it back: Wyndham Clark and Collin Morikawa1:03:41 2027 outlook: Jordan Spieth's redemption year?#golf #pgatour #smylieshow #presidentscup

KPCW This Green Earth
Harvesting the Pacific

KPCW This Green Earth

Play Episode Listen Later Sep 2, 2026 19:24


Explore the ecological history of food with chef and author Joseph Ogilvy.Ogilvy has just penned a new book titled "Tin Can Coast: A History of Industry, Greed, and Fishing in the Golden State."

El Plan Nuestro de cada Día
16. Tolerancia a la frustración nivel: Agencia – Jessica Apellaniz

El Plan Nuestro de cada Día

Play Episode Listen Later Sep 1, 2026 49:06


Learn Enough to be Dangerous
Nudgestock 2026 Preview with Dan Bennett

Learn Enough to be Dangerous

Play Episode Listen Later Aug 31, 2026 33:18


Trust is the thing every organisation says it wants and almost nobody can describe.Dan Bennett runs Ogilvy's behavioural science practice globally and curates Nudgestock, the world's biggest behavioural science festival. This year's theme is Trust Issues, so Chris got him on to take it apart: why trust breaks at an identifiable moment rather than quietly drifting away, what aviation worked out about trusting strangers that the rest of us haven't, why conspiracy theories are a trust story, and whether AI has cleverly rebranded lying as "hallucination".Nudgestock 2026 is on Thursday 17 September at The Fireworks Factory in Woolwich, London. Tickets and the free livestream are at nudgestock.com.Ten of the best talks from past festivals are free at 42courses.com/courses/nudgestock

The CMO Whisperer
Why Great Marketing Fails - Liz Crisafi

The CMO Whisperer

Play Episode Listen Later Aug 28, 2026 29:45


My guest today is Liz Crisafi, a transformational marketing executive with more than 25 years of experience building iconic brands, accelerating growth, and creating customer experiences that drive loyalty and business results. Over the course of her career, she's held leadership roles at IHG Hotels and Resorts, Hornblower Group, Discovery Communications, Eastman Kodak, Kimberly-Clark, and Ogilvy.With experience spanning hospitality, travel, media, entertainment, consumer products, and franchise businesses, Liz believes great marketing starts with hospitality by understanding people, anticipating their needs, creating memorable experiences, and building relationships that last. It's a philosophy that has guided her career and helped brands create moments customers remember, and most importantly, come back for.

Five Clubs
8.26.26 | PGA Tour's BIG Changes to the TOUR Championship & Presidents Cup Talk with Frank Nobilo & Geoff Ogilvy | 5 Clubs

Five Clubs

Play Episode Listen Later Aug 26, 2026 46:02


Big changes are coming to the PGA TOUR — including the return of match play to decide the TOUR Championship.Gary Williams breaks down PGA TOUR CEO and Commissioner Brian Rolapp's announcement detailing the new season-ending structure beginning in 2028, including a 90-player Championship Series finale, a 32-player TOUR Championship, and two weeks of match play.CBS Sports analyst Frank Nobilo joins the show to discuss Wyndham Clark's resurgence, what makes Scottie Scheffler so dominant, how analytics have transformed the modern game, and what he expects at the TOUR Championship at East Lake.Then 2006 U.S. Open champion and International Presidents Cup captain Geoff Ogilvy joins Gary to discuss building the International Team, pairing players for match play, and the transformation of Medinah No. 3 ahead of the Presidents Cup. Ogilvy also dives into golf course architecture and some of his favorite courses and holes around the world.Plus, Dogs of the Week and the final 5 Clubs picks of the FedExCup season.SUBSCRIBE to 5 Clubs for more conversations from across the world of golf.5 Clubs airs Monday - Wednesday at 8 AM ET on Golf Channel & SiriusXM PGA TOUR Radio.FOLLOW 5 Clubs: Instagram: https://www.instagram.com/5clubsgolf/X: https://x.com/5ClubsGolf Facebook: https://www.facebook.com/5ClubsGolf/TikTok: https://www.tiktok.com/@5clubsgolf#5Clubs #PGATour #Golf #TourChampionship #PresidentsCup

On Strategy
On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

On Strategy

Play Episode Listen Later Aug 23, 2026 58:49


This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this series.

The Courageous Leaders Club
Ogilvy CEO: Why Creative Leaders Need A Culture Of Disrespect | James Murphy

The Courageous Leaders Club

Play Episode Listen Later Aug 20, 2026 65:59


James Murphy, CEO of Ogilvy Group UK and co-founder of New Commercial Arts, joins me on The Courageous Leaders Podcast for an honest conversation about building creative cultures that don't rely on hierarchy. James co-founded adam&eve, which became one of the most awarded agencies in history, and he has spent decades proving that great leadership starts with bold ideas and the right environment to grow them.We talk about why he encourages a “culture of disrespect” where the best idea wins no matter who it comes from, why hierarchy and process quietly kill creative energy, why leaders aren't there just to make people happy, and why momentum beats the paralysis of perfection. If you want to build a culture where great work actually happens, this conversation is full of hard-won lessons.What We Cover:00:00 Trailer00:57 What courageous leadership means to James04:26 His relationship with fear and decision-making05:47 Why a strong culture needs both trust and high standards06:37 Why hierarchy and process kill creativity09:57 The “culture of disrespect”: letting the best idea win, whoever it comes from16:53 How to change a hierarchical agency, starting with your next brief24:29 The pressure clients are under, and why problems are inevitable25:54 Why problems should be surfaced, not hidden27:17 What an F1 team taught him about blame and accountability30:30 Why the best creatives don't always make the best leaders37:50 Is the advertising industry ageist? James's honest answer40:50 Why fewer people want to be leaders now46:06 The job rejection that told him he “wasn't ruthless enough”49:50 What a leader needs before they can be courageous53:17 Why stepping back from work felt dangerous to him57:07 James's three pieces of advice for leaders1:00:21 From wine-delivery van driver to a job at OgilvyKey Leadership Insights:• Why momentum and course-correction beat waiting for the perfect answer• Why a strong culture needs both openness and clear standards• How a “culture of disrespect” frees the best ideas from hierarchy• Why surfacing problems openly is a strength, not a weakness• Why you should measure and reward the team, not the individual• The difference between a brilliant practitioner and a brilliant leader• Why perseverance, not ruthlessness, is what success actually requires

The Marketing Millennials
Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440

The Marketing Millennials

Play Episode Listen Later Aug 19, 2026 43:39


If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Noticias Marketing
¿Qué tengo que hacer hoy?

Noticias Marketing

Play Episode Listen Later Aug 10, 2026 2:35 Transcription Available


Borja. Tu negocio ya es una máquina automatizada de alta precisión. Pero hoy, los grandes de la persuasión digital te envían un mensaje claro. La verdadera mina de oro no está en crear más contenido. Está en hacer que tu comunidad hable por ti.Tu acción única de hoy es diseñar un elemento excéntrico y noticiable para tu Club Triunfers. Aplica el truco del parche en el ojo de Ogilvy. Lanza un reto donde tus miembros creen contenido generado por el usuario. Haz que utilicen tu nueva herramienta Curso Ideal punto es. Pídeles que compartan su curso creado con inteligencia artificial en sus historias de Instagram. Premia la creatividad más loca.¿Por qué esta acción? Isra Bravo y Esto Crece coinciden en algo vital. Mil voces susurrando venden más que un famoso gritando. Tu comunidad gratuita debe convertirse en tu ejército de microinfluencers. Al delegar la creación de ruido visual en ellos, multiplicas tu alcance en Instagram de forma exponencial. Creas una prueba social masiva. Todo esto ocurrirá sin consumir un solo minuto de tu tiempo de producción habitual.Aquí tienes el resumen de las ideas clave del día: La comunidad es el refugio. Ante la invasión de la inteligencia artificial, tu marca personal es el mayor activo de confianza. Diseña lo extravagante. No esperes que te descubran de forma orgánica. Genera dinámicas raras que obliguen a mirar tus proyectos. Mil voces pequeñas. Las recomendaciones de personas comunes convierten mucho mejor que las grandes campañas con famosos. Eleva tus expectativas. Apunta alto sin miedo. La inacción y la falta de ambición son las que matan los negocios. La tecnología exige velocidad. La inteligencia artificial no te hará trabajar menos. Te obligará a producir diez veces más para seguir siendo relevante.No busques más eficiencia donde ya la tienes. Pon a rugir a tu comunidad hoy mismo. Nos escuchamos muy pronto en el podcast Noticias Marketing. ¡A romperla!Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/noticias-marketing--5762806/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Podcast Notes Playlist: Latest Episodes
Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

Podcast Notes Playlist: Latest Episodes

Play Episode Listen Later Aug 8, 2026


My First Million: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- $1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ). — Show Notes: (0:00) Intro (1:44) Horsepower (12:15) Reverse benchmarking (17:38) Pay attention to what irritates you (21:47) Ogilvy secrets (27:28) Marketing hacks used by Apple, UBER, McDonald's (36:35) direct response marketing 101 (1:08:50) Recommended reading — Links: • Alchemy - https://www.amazon.com/dp/B01F1HOAWA • Illusion of Choice - https://www.amazon.com/dp/0857199749 • Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W • Ogilvy on Advertising - https://www.amazon.com/dp/039472903X • Writing That Works - https://www.amazon.com/dp/0060956437 • When More Is Not Better - https://www.amazon.com/dp/1647820065 • Scientific Advertising - https://a.co/d/0ixEJA1B • The Choice Factory - https://a.co/d/0ixa769O — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and a remarkable portfolio of projects, Dan shares his insights on the fascinating world of behavioral science and its application across diverse industries, from luxury fashion to airport security. Listeners will discover how Dan's work at Ogilvy involves tackling complex behavior change problems and how the lessons learned can be cross-pollinated across different sectors. He dives deep into the concept of status signaling, exploring how high-net-worth individuals communicate their wealth and taste through various signals, and the implications this has for marketers and brands. This episode is filled with actionable insights, including the five key types of signals that individuals send unconsciously, such as costly signaling, discernment, morality, identity assurance, and social bonding. Understanding these signals can help businesses design better products and marketing strategies that resonate with their target audiences. Dan also shares exciting details about Nudgestock, the world's largest festival of behavioral science and creativity, where industry leaders gather to explore pressing topics in the field. With its upcoming theme centered on trust issues, this event promises to be both enlightening and engaging. In this episode: Learn about the role of behavioral science in solving complex business challenges. Discover the five types of status signals and their implications for marketing. Explore how cross-pollination of ideas can lead to innovative solutions. Gain insights into the importance of understanding consumer psychology. Find out more about the upcoming Nudge Stock event and its significance in the industry. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/589. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Adpodcast
Christian Jacobsen - Co-Founder - The Many

Adpodcast

Play Episode Listen Later Aug 4, 2026 64:24


Christian Jacobsen is an ad-industry entrepreneur, brand strategist, and the Co-Founder of The Many (formerly known as Mistress), an award-winning integrated advertising agency based in Santa Monica, California.A classically trained brand strategist who previously held roles at agencies like Ogilvy and Kastner & Partners (servicing brands like Red Bull), Jacobsen co-founded the agency in 2010 to pioneer a project-driven, highly adaptable agency model suited for digital-first media landscapes. Under his leadership, The Many has developed Cannes Lions-winning campaigns for global brands like Mattel (such as the viral, record-breaking life-size Hot Wheels stunts at the X Games), Netflix, ESPN, Disney, and American Apparel.

My First Million
Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

My First Million

Play Episode Listen Later Jul 27, 2026 78:37


$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ). — Show Notes: (0:00) Intro  (1:44) Horsepower (12:15) Reverse benchmarking (17:38) Pay attention to what irritates you (21:47) Ogilvy secrets (27:28) Marketing hacks used by Apple, UBER, McDonald's (36:35) direct response marketing 101 (1:08:50) Recommended reading — Links: • Alchemy - https://www.amazon.com/dp/B01F1HOAWA  • Illusion of Choice - https://www.amazon.com/dp/0857199749  • Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W  • Ogilvy on Advertising - https://www.amazon.com/dp/039472903X  • Writing That Works - https://www.amazon.com/dp/0060956437  • When More Is Not Better - https://www.amazon.com/dp/1647820065  • Scientific Advertising - https://a.co/d/0ixEJA1B  • The Choice Factory - https://a.co/d/0ixa769O  — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Raising Your Antenna
The New Case for Nuclear

Raising Your Antenna

Play Episode Listen Later Jul 21, 2026 24:16


What if the biggest obstacle to nuclear energy was never the technology — but the story?  Jon Wentzel, Senior Vice President of Communications at the Nuclear Energy Institute, joins host Keith Zakheim to trace how nuclear messaging shifted from defending safety to explaining scale. "It's really changing the way we communicate about the solutions that we can provide," Wentzel says. He unpacks Wyoming's Kemmerer project, coal-to-nuclear job conversions, and why fuel security matters more than ever. For energy leaders and communicators: how do you build trust before the bulldozers arrive?Jon Wentzel is Senior Vice President of Communications at the Nuclear Energy Institute (NEI), where he leads media relations, executive communications, digital strategy, and public affairs for the industry's national trade association. Before joining NEI in 2017, he spent roughly 25 years in large advertising and public relations firms, including a decade at Ogilvy, where he helped major brands shape their sustainability stories. Since arriving at NEI, Wentzel has helped guide the nuclear industry's communications through a pivotal era — from defending plant closures to messaging a genuine construction and innovation renaissance driven by demand growth, decarbonization, and energy security. In This Episode:  (00:00) Introduction and guest Jon Wentzel's background (03:33) Jon Wentzel's career journey into nuclear (09:26) The central Age of Adoption question (10:34) Jon explains three inflection points reshaping nuclear industry communications (14:39) Community engagement, Wyoming's Kemmerer project, coal-to-nuclear jobs discussed (20:03) Energy resiliency, security, and how nuclear fuel refueling works Share with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions! About the show:  The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.  This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com. Resources: Jon Wentzel: https://www.linkedin.com/in/jon-wentzel-0a31bb1/ Nuclear Energy Institute: https://www.nei.org/Antenna GroupKeith Zakheim LinkedIn  

The PR Week
The PR Week, 7.9.2026: Kevin Dulaney, SourceCode Communications

The PR Week

Play Episode Listen Later Jul 9, 2026 30:43


The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI.  He talks all about AI — from where it's most useful for agencies and their clients to where it's overhyped — and discusses what he thinks is coming next.  Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands' reaction to Taylor Swift's wedding and major executive moves at Ogilvy, Onclusive and Nvidia. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Business Excellence Podcast
Rory Sutherland: Stop Marketing to Customers that Do Not Exist!

The Business Excellence Podcast

Play Episode Listen Later Jul 2, 2026 38:09


Why Rory Sutherland Thinks You're Wrong (The Average Trap) Rory Sutherland Ogilvy InterviewMost businesses design for the "average" customer. Rory Sutherland, vice chairman of Ogilvy, explains why this leaves everyone dissatisfied. In this ActionCOACH podcast episode recorded at BizX 2026, host Neil Martin explores how to escape the average trap and think like your customers actually think.When the US Air Force designed fighter jet seats for the "average" pilot, virtually nobody fit. Few people are average across multiple dimensions at once. Rory built his reputation at Ogilvy challenging finance-driven thinking and revealing why psychological factors often matter more than practical features.What You'll Learn:Why Designing for Average Fails: The fighter jet seat story proves adjustability beats one-size-fits-all thinking across product design, customer service, and business strategy.Marketing as Probabilistic Discipline: Why finance executives struggle to value marketing. You're making probabilistic bets on future outcomes like a casino, not controlling internal operations like finance.The Data Paradox: Nearly all business data comes from the past. You're driving whilst looking in the rear-view mirror, missing opportunities that don't show up in historical data.The 70-20-10 Experimentation Framework: 70% proven tactics, 20% incremental improvement, 10% blue-sky experiments where failure should be your goal. Breakthrough ideas contain illogical elements that data would reject.Psychological Friction Blocks Sales: Emotional barriers prevent purchases more often than practical problems. Examples from caravan design to luxury watch brands show how removing psychological friction creates breakthroughs spreadsheets miss.Capitalism's Genius Is Variety: Why exploring 18 different solutions beats optimising one "perfect" average solution. Competition creates better outcomes by testing multiple approaches simultaneously.Marketing as Mindset, Not Function: Sell marketing as a way of thinking rather than defending what marketing departments do. This customer-perspective thinking prevents boards from making internally rational decisions that look foolish to actual buyers.Brought to you by Actioncoach UK | The World Number 1 in Business CoachingLearn more at: actioncoach.co.ukThis Episode is sponsored by Santander x Worldpay | Providing business and corporate clients with secure, in-store, and e-commerce payment solutions. Hosted on Acast. See acast.com/privacy for more information.

No Set Path
The Brand Strategist Who Finally Did His Own Brand Strategy

No Set Path

Play Episode Listen Later Jun 30, 2026 0:43


Most people who are good at marketing are terrible at marketing themselves. Mat Zucker is no exception, and he'll be the first to say it. Mat spent two decades as a creative director at some of the biggest agencies in the world — Ogilvy, Razorfish, R/GA. Then he launched his own podcast and spent the first few years not applying a single one of those lessons to himself. Today he's a marketing strategy consultant, host of Cidiot (eight seasons, 124 episodes), published author, and somehow an amateur music producer. We talk about what institutions teach you that going solo never will, how to actually build an audience without a budget, and what happens when someone who knows the playbook finally runs it on themselves.Brand books for your own creative work. The 10-3-1 Rule for finding the right place to move. Why consistency beats every audience growth hack. The accountability trick that cracks stop-start syndrome. And the song Mat made after selling his family home following his mother's death — a project rooted in grief that's quietly becoming something much bigger. This one's for anyone building something on the side and wondering why it isn't moving faster. Come ready to take notes.Takeaways Most creative solopreneurs skip their own brand strategy. That's exactly why their work feels inconsistent and their choices feel arbitrary.Big agencies teach you something solo work can't replicate: passive growth through proximity. You get better by watching how talented people defend ideas, handle pressure, and raise their craft. Going independent means manufacturing that pressure yourself.Freelancing gives you control. It also takes away the friction that was making you grow. That trade is real and most people don't see it coming.Consistency of release moves the number more than almost any other tactic. More than ads. More than PR. More than stunts. Showing up on schedule is the unsexy answer that actually works.Going on other people's shows is the single highest-leverage thing a podcaster can do to grow. Most people know this and still wait too long to start.Stop-start syndrome is a creative person's problem. The cure isn't more discipline. Build something with someone else and it becomes much harder to quietly abandon.A newsletter is infrastructure, not content. Own the relationship with your audience before the algorithm changes. Mat wishes he built his in year one.Your toolkit travels further than you think. Mat can't play a single instrument. He's produced two songs by doing what he knows: writing a brief and hiring the right people to bring it to life.Done is better than perfect — not as a consolation prize, but as a philosophy. Release it. Move to the next one. The iteration is the point.Links & ResourcesMat's Website & Podcast: CidiotMat's Song: "Ashwood Road" — available on Spotify and Apple MusicMat's 10-3-1 Worksheet: linked at cidiot.comConnect with DrewDrew's Substack: https://thedrewenglish.substack.com/ Drew's IG: https://www.instagram.com/drewenglishh/ Drew's LinkedIn: https://www.linkedin.com/in/drewenglish/ Drew's Website: http://www.drewenglish.com/

Campaign podcast
Campaign Cannes Global Podcast, episode 3: Review of festival and big winners

Campaign podcast

Play Episode Listen Later Jun 30, 2026 28:09


The Campaign team looks back on Cannes Lions Festival of Creativity 2026. Editors from Campaign's sites around the world pick their highlights, including the Film Lions and Titanium winners and the big themes of the festival, plus the best parties.Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director of Campaign US, Nikita Mishra, editor of Campaign Asia, and Chris Powell, co-editor of Campaign Canada.This is the last of three Campaign Cannes Global Podcast episodes. We previewed the festival in episode one and reported on the ground from Campaign House at Cannes in episode two.Further reading:Cannes Lions 2026: Watch all the Grand Prix-winning workCannes Lions 2026: final UK winners tableOgilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026Can we talk about taste? Hosted on Acast. See acast.com/privacy for more information.

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.

The Voice of Retail
Talent, Strategy, and Story Telling: James B. Smith, CEO of Rare Placement, on Finding—and Becoming—the Right Retail Leader (Encore Epiosde)

The Voice of Retail

Play Episode Listen Later Jun 26, 2026 30:55


In this Encore episode of The Voice of Retail, I'm joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry. James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions. In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he's placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don't know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture. James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.” We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table. Whether you're a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Adpodcast
Kamran Asghar - co-founder - Crossmedia

Adpodcast

Play Episode Listen Later Jun 12, 2026 12:37


Kamran AsgharKamran began his advertising career in 1997 at Ogilvy & Mather during an era when creative directors and media planners still worked side-by-side. It was here that he helped pioneer integrated communications planning, a holistic approach that defined his breakthrough launch of American Express Blue—the most successful card debut in that company's history. When the advertising industry went through the "unbundling era"—where holding companies began aggressively tearing media buying and creative strategy into entirely separate, siloed businesses—Kamran openly rebelled against the trend. Viewing the forced separation of creative and media as the "original sin of advertising," he co-founded Crossmedia in October 2000 to keep the disciplines unified, accountable, and entirely neutral. Under his vision, Crossmedia has rejected the non-transparent, kickback-laden media practices common among legacy holding companies. Instead, he structured the agency as a certified Minority-Owned Business Enterprise built on three core, transparent pillars: Trust, Reason, and the Pursuit of Happiness. Over the last decade, Kamran has more than tripled Crossmedia's footprint. The agency consistently achieves double-digit growth and has been recognized as a multi-time Ad Age Best Place to Work and Small Agency of the Year winner. To meet the demands of an AI-driven marketing landscape, he officially unified the company's worldwide operations under a single brand standard. A graduate of the College of William & Mary and a diehard Washington Commanders fan, Kamran was named an Adweek Media All-Star in 2014 and Adweek's Media Executive of the Year in 2022.

Let's Talk Loyalty
Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777)

Let's Talk Loyalty

Play Episode Listen Later Jun 4, 2026 56:32


The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It's this same passion that inspired him to found Ogilvy's Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don't quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.Dan is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. He has managed over 1000 behaviour change projects with a portfolio spanning 100+ major brands. He also curates Nudgestock, the world's largest behavioural science festival.In this episode, Rory and Dan share their insights on loyalty, behavioural science and cover hot topics from their favourite programmes, to generosity to subscriptions to partnerships and more. We'll also be learning about their favourite books and highlights and key learnings from the many sectors and programmes they have worked on.Hosted by Charlie HillsShow Notes:- 1) Rory Sutherland2) Dan Bennett3) Ogilvy Consulting4) Nudge Stock5) MAD//Masters6) Obvious Adams (Book Recommendation)7) Creativity (Book Recommendation)8) Alchemy (Book Recommendation)9) Positioning: The Battle of Your Mind ( Book Recommendation)10) Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

The Writer Files: Writing, Productivity, Creativity, and Neuroscience
How NY Times Bestselling Author John Kenney Writes

The Writer Files: Writing, Productivity, Creativity, and Neuroscience

Play Episode Listen Later May 29, 2026 53:12


New York Times bestselling and award-winning author John Kenney spoke with us about life as an ad-man, writing humor for The New Yorker, and the paperback release of his latest novel I SEE YOU'VE CALLED IN DEAD. John Kenney is the bestselling author of three novels and four books of poetry, including Love Poems (For Married People), a New York Times bestseller. His first novel, Truth In Advertising, won the Thurber Prize for American Humor. He is a longtime contributor to The New Yorker magazine's Shouts & Murmurs column. His most recent novel, I See You've Called In Dead (available in paperback June 2nd), is described as “The Office meets Six Feet Under meets About a Boy” and was an instant bestseller. The book follows Bud Stanley, an obituary writer who accidentally publishes his own obituary and begins attending strangers' funerals to find meaning of life. In a starred review Booklist said of the book, “I See You've Called in Dead is a witty and heartwarming reminder of the bottomless despair, limitless absurdity, and undeniable joy of the human experience.” John Kenney has worked as a copywriter for more than 25 years at Ogilvy, McGarry Bowen, and Publicis. He has created campaigns for American Express, Citi, Chevron, Heineken, and Cadillac, to name a few. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file John Kenney, Milena, and I discussed: His past life as a high profile copywriter  10 years of rejections from the New Yorker Why he still has impostor syndrome The personal inspiration behind his latest novel Writing self-deprecating poetry Why he's writing a memoir about rewriting his mother's obituary And a lot more! Show Notes: byjohnkenney.com I See You've Called in Dead by John Kenney (Amazon) John Kenney Amazon Author Page John Kenney on Instagram John Kenney for The New Yorker Milena Gonzalez | Writer | Reader | Book Reviewer diary_of_a_book_babe on Instagram Kelton Reid Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Coaching Secrets
BCS 348 - Unlocking the Top 5 Percent: Profit, Timing, and AI for Business Coaches

Business Coaching Secrets

Play Episode Listen Later May 29, 2026 45:29


In this episode, Karl Bryan and Rode Dog dig into real-world strategies for building a wildly profitable coaching business, why simplicity (not shiny objects) wins big, the difference between amateurs and pros when it comes to focus and diversification, and how to use market timing as a powerful lever for sustained business success. The conversation is a candid, practical look at why overcomplicated advice and online noise distract most coaches—and what actually works for building revenue, creating standout offers, and staying semi-retired for life. Key Topics Covered Diversification vs. Focus: Myths and Realities Karl explains why top wealth is built by honing in on one business, not spreading yourself thin across side hustles. True diversification happens after success, not before. "The richest people on the planet do not diversify" in the early stages—think Zuckerberg or Gates (03:16). Profit: The Foundation of All Business Profit isn't about shiny sales or status—it's the core lever for financial freedom. Karl's "Profit, Profit, Profit" law: for coaches, doubling client profits by simple tweaks (cutting expenses, raising prices) is the fastest way to prove value, retain clients, and make your fees "free for the year" (07:26). Unique Selling Proposition (USP) and Market Dominating Position (MDP) How being "the only" instead of "the best" wins. Solve a crucial problem—like accountability for daycare parents (with live video access as an example). Karl details using memorable frames ("No Results, No Fee"; "On Time, On Budget") and the legendary Ogilvy 5-point "big idea" test (15:16). The Top 5% Success Formula Elite coaches (and entrepreneurs) are trained, not lucky—honing deep focus and becoming "installers," not "wingers" or "hiders." Assertiveness, frameworks, going all-in on your craft, and relentless accountability are keys to standing out and thriving (20:46). AI and Information Overload Why AI is a tool—not a shortcut or a replacement—for real coaching engagement. Coaches should avoid getting paralyzed by the online AI hype; instead, focus on serving real clients, not chasing the next digital distraction (28:01). Timing as Business Luck Market timing is the "hidden luck" behind billion-dollar successes (Amazon, Facebook, Nvidia) and applies even to everyday decisions like when to launch offers or start routines. Use natural life and business "starting lines" (Mondays, New Year, birthdays) for better client buy-in and results (37:01). Notable Quotes "The richest people on the planet do not diversify… Zuck wasn't doing Airbnb on the side while building Facebook." "Profit is the domino that knocks over all the other dominoes." "Work to be the only versus be the best." "You'll be remembered for what you refuse to give up on." "The second business needs to feed the first, not eat the first." "Step by step, ferociously—just stay in your lane." "Get less interested in what people think of you and more interested in how you make people feel." Actionable Takeaways Stay Laser-Focused: Build one great coaching business with high margins—don't get distracted by multiple ventures too soon. For clients: make profitability the daily drumbeat, not ego or revenue goals. Install, Don't Wing It: Develop repeatable frameworks (like Karl's Jumpstart 12 or the Big Idea/USP framework). Show prospects and clients instant value with live diagnostics and tailored recommendations. Think in Percentages: Transform your mindset: small margin tweaks (2% to 3% conversion, 20% to 30% margin) equal massive profit leaps. Use Timing Strategically: Initiate client plans or launches at natural "clean slates" for maximum buy-in (e.g., Mondays, start of the month). Ignore Noise, Deliver Results: Don't let online trends, AI panic, or influencer "ragebait" derail your daily actions. Focus on what boosts client profit and loyalty. Give Before You Get: Anchor relationships and build authority by offering help first, not just selling. Energy and Environment Matter: Be intentional about the feeling you bring into client and community spaces—optimism pays off. Resources Mentioned Profit Acceleration Software (by Karl Bryan) The Psychology of Money by Morgan Housel Deep Work (recommended reading for focus and deep skill) David Ogilvy's "Big Idea" criteria for market-dominating positions The Jumpstart 12 and the Business Operating System frameworks If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review! Ready for more? Karl Bryan sends daily strategy-packed emails at Focused.com—join the real work that's moving the needle for top business coaches. For a demo of Profit Acceleration Software™, head to https://go.focused.com/profit-acceleration

Adpodcast
David Yankelewitz - Founder and Creative Director - Public Display of Affection (PDA)

Adpodcast

Play Episode Listen Later May 19, 2026 13:00


David Yankelewitz is a prominent figure in the advertising and creative world, currently serving as the Founder and Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. His career is defined by high-impact, viral marketing campaigns that often blend pop culture with innovative brand experiences.Public Display of Affection (2021–Present): Founded this studio with the philosophy that "the more love you give, the more you receive," focusing on brand activations, apps, and art. R/GA (2020–2021): As Executive Creative Director, he led the Verizon account, notably building a 5G Super Bowl stadium in Fortnite and producing a weekly livestream series featuring stars like Billie Eilish and Alicia Keys. Ogilvy & Mather (2015–2017): Served as Group Creative Director, where he built the agency's Content Group and led projects for brands like IBM, Coke Zero, and NASCAR. 360i (2011–2015): Spent four years as Group Creative Director, winning the agency's first Cannes Lions for work with brands such as Oreo, Oscar Mayer, and Ben & Jerry's. Yankelewitz is well-known for "internet-breaking" campaigns, including:#MAMMING: A viral photo-sharing campaign to raise breast cancer awareness. Say It With Bacon: A luxury gift service for Oscar Mayer that packaged bacon like fine jewelry. Oreo "Nomsters": A series of bite-sized horror films for Halloween that reimagined cookies as candy-hybrid monsters. He began his career as a business reporter for The Jerusalem Post and an editor for the University of Pennsylvania's humor magazine, 34th Street. His creative approach often involves "The 5 Love Languages" framework, where he advocates for brands to move beyond "Words of Affirmation" (traditional ads) toward "Physical Touch" and "Acts of Service" (meaningful brand actions).

The Five of My Life
#199 Rory Sutherland

The Five of My Life

Play Episode Listen Later May 18, 2026 61:37


Author, and Vice Chairman of Ogilvy, Rory Sutherland is one of the world's leading experts in human behaviour. The type of thinker that makes you question things you never thought to question. Rory's response to the Five Of My Life is guaranteed to change how you view the world - as well as providing a never seen before insight into the man behind the fame.   Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

Socially Unacceptable
EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Socially Unacceptable

Play Episode Listen Later May 12, 2026 60:25 Transcription Available


Most creative directors are never told what their job actually is.That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies.In this episode of Embracing Marketing Mistakes, we sit down with Mick Mahoney, one of the most experienced creative leaders in advertising. Mick spent over 25 years as a Creative Director, Executive Creative Director and Chief Creative Officer at agencies including Ogilvy and BBH.He has led award-winning teams, topped creative rankings and worked alongside some of the biggest names in the industry. Despite that success, Mick openly admits that for much of his career he felt like he was winging it.We talk about the real job of a creative director, why no one ever defines it, and how that lack of clarity fuels ego, micromanagement and burnout. Mick shares the mistakes he made early on, the clients he lost, and the leadership lessons that only come from experience.This is an honest conversation about empathy, psychological safety, confidence and what creative leadership actually looks like when you strip away the posturing.If you lead creative people, manage senior teams or feel the pressure of needing to have all the answers, this episode will resonate. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Traders Mastermind
What Rory Sutherland teaches traders about running winners

Traders Mastermind

Play Episode Listen Later May 8, 2026 9:45


Sponsored by Pepperstone Why can't I run my winners? It's one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don't work. So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: "the question is a lazy formulation of the problem." And I apply it to running winners. Turns out the reason most traders never solve this is because they're asking the wrong question. We work through better ones, and what changes when you do.

The Fully Charged PLUS Podcast
Why the UK Energy Market Is Broken (and How to Fix It!) | Greg Jackson & Rory Sutherland

The Fully Charged PLUS Podcast

Play Episode Listen Later Apr 27, 2026 65:15


Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .   This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:  Greg Jackson (CEO, Octopus Energy)  Rory Sutherland (Behavioural Science, Ogilvy)  Robert Llewellyn (Fully Charged)  We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?    In this episode, we explore:  Why fossil fuels are fundamentally inefficient (and losing ground)  The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)  How the UK's electricity pricing system is distorting costs  The idea of an "energy pension" and how solar could deliver ~11% returns  Why countries like China are racing ahead while others hesitate  Standout moments:  "Oil and gas are like an abusive partner… it's never going to be different."  The "Château Pétrus" analogy that perfectly explains energy pricing  Why petrol stations might soon look… completely outdated  "You just plug it in like a phone. Shut up." This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!    00:00:00:00 Welcome and a little caveat!  00:01:10 Ad Break  00:01:32 Set the scene 00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn  00:07:00 Why?  00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines  00:11:18 Rory Sutherland on EV Hostility  00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg Jackson  00:20:53 Oil and Gas - an "Abusive Partner"?!  00:22:56 Market Reform and the Future of BP and Shell  00:28:10 Harm Reduction vs Perfectionism  00:30:45 The Norwegian Paradox and Imported Emissions  00:33:11 Marginal Pricing: The "Pint of Beer" Analogy  00:34:31 Overcoming the Standard of Perfection in New Tech  00:37:46 Greg Jackson's Three Magic Wishes for Energy Reform  00:40:14 AI Data Centres and Localised Pricing  00:43:46 The Perception and Politics of Electric Vehicles  00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve  00:48:21 The IKEA Effect: Loyalty through Sunk Effort  00:50:11 Induction Hobs and the Benefits of Electrification  00:51:03 Reframing Clean Tech as an "Energy Pension" 00:53:08 Preppers and "Freedom Cars" in Texas  00:54:39 The Success of Global EV Test Drives  00:56:53 Micro-Mobility and the Quiet Streets of China  01:00:08 Displacing Global Fossil Fuel Consumption  01:03:03 Symbolic Action vs. Meaningful Energy Change  01:04:45 Closing Remarks and Audience Farewell   Why not come and join us at our next Everything Electric expo: www.everythingelectric.show  Check out our sister channel: https://www.youtube.com/c/EverythingElectricShow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE NORTH (Harrogate) - 8th & 9th May 2026  EE WEST (Cheltenham) - 12th & 13th June 2026  EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026   #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy

Socially Unacceptable
EP 107: Award-winning ads stopped driving growth says Steve Harrison

Socially Unacceptable

Play Episode Listen Later Apr 21, 2026 46:10 Transcription Available


Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winning 18 Cannes Lions.In this episode, Steve argues the industry lost effectiveness when it stopped focusing on selling and started chasing societal impact. He explains why award-winning work stopped delivering commercial results and why purpose messaging rarely stuck with consumers.Steve also shares a personal leadership mistake. After selling his agency, he took a global role that cost him day-to-day control and real influence, a lesson many senior marketers will recognise.This is a direct conversation about effectiveness, growth, and why selling the product matters again. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Nuus
Ogilvy, The Collective bevorder plaaslike sport

Nuus

Play Episode Listen Later Apr 15, 2026 0:36


Ogilvy Namibia het 'n vennootskap met The Collective aangegaan om sport in Namibië te bevorder deur spelers en afrigters te ondersteun. Dit is 'n gesentraliseerde platform om spelers landwyd profesioneel te bestuur en sodoende beleggings in Namibiese sport in te vorder. Tydens die bekendstelling van die program het Hanjo de Klerk, die stigter van The Collective, meer verduidelik.

OPERATORS
Marketer to President: Posh Peanuts' Jenna Habayeb on Growth & Data

OPERATORS

Play Episode Listen Later Apr 8, 2026 67:41


“If you become really good at harnessing that data, AI can let you not only predict the future, but create it.” Jenna Habayeb (President of Posh Peanut) sits down with Jason Panzer (President of HexClad) and honorary Operator's co-host Cherene Aubert. Together, they unpack what modern ecommerce leadership looks like at every stage. Jenna brings a rare arc — from Ogilvy to Chief Brand Officer at Ipsy, where she helped grow the business from $300M to $1B, through a CRO role at Ruggable, and now her first president role at Posh Peanut.  Discover the “forgotten community flywheel” and how a 250,000-person Facebook group drives real revenue. The conversation moves on to why most companies are further behind on data infrastructure than they'd like to admit — and why AI, layered on top of a clean data warehouse, is changing what's possible. They also get into the evolution of the CMO role, managing teams up a mountain without losing your humanity, and the mental shift required when you go from marketer to president.  Powered By Fulfilhttps://bit.ly/3pAp2vu Saras Analytics https://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

Needs Some Introduction - House of the Dragon/The Patient
'The Pitt' S02E13 Breakdown: Orlando's Fall, Aneurysms, and Robbie Spirals

Needs Some Introduction - House of the Dragon/The Patient

Play Episode Listen Later Apr 4, 2026 51:28


We cover episode 13 of HBO Max's The Pitt, noting the calmer, ER-routine feel as the doubled staff handles multiple cases while characters reflect and clash. We discuss Orlando's return after a 20-foot fall and the ambiguity of accident versus self-harm tied to medical debt, Mohan's mounting guilt (including a missed aneurysm case) and news that the character/actress is leaving, and a ventriculostomy procedure that highlights Robbie's inability to step back off-shift as he pushes Javadi into high-stakes work. We also break down Duke's newly found ascending aortic aneurysm, Langdon missing a pneumothorax in an asthmatic kid, a turmeric-related liver failure case that sparks commentary on supplements and “wellness” culture, computer downtime contributing to missed history, ongoing ICE/Jesse threads, and parallels showing Whitaker mentoring Ogilvy while Robbie hints at not returning. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Updates 01:32 Sunset Timing and Episode Vibe 02:55 Chart Scanning and New Intern 03:54 Turmeric Overdose and Wellness Scams 07:51 Orlando Fall and Medical Debt 11:48 Ventric Drain and Leveling 14:05 Robbie Pushes Javadi 17:07 Mohan Exit and Aneurysm Miss 22:26 Duke Ascending Aneurysm 24:07 Langdon Missed Pneumothorax 25:25 Turmeric Callback and Mercury Case 26:03 Blue Mercury Rant 26:23 Ultrasound Rockstar Doc 28:49 Whitaker Becoming Robbie 30:59 Mentorship Shifts 33:12 Al Hashimi Freezing Mystery 34:51 Robbie Martyr Spiral 38:17 Dana Digby Haircut 40:07 ICE Arrest Fallout 40:58 Medical Jargon Breakdown 43:20 Empathy Theme Check 46:09 Cast Side Stories 49:23 Season Wrap Predictions

Own It
How Kimberly Eberl from The Motion Agency, Owns It

Own It

Play Episode Listen Later Mar 31, 2026 42:20


This week on Own It, we're talking to Kimberly Eberl from The Motion Agency. Her firm is based in Chicago and helps clients like Ace Hardware, Whirlpool and more accelerate growth with results-driven creative. Their work and thinking is impressive, for sure. We talked about her journey from growing up in Cincinnati, to working for Harley Davidson, to founding Motion 20 years ago. She came up through the PR ranks, working at Weber Shandwick and Ogilvy among other firms along the way. We loved her thoughts on closing the gender gap in agency ownership and learned so much. You will too. You can find links to the LinkedIn profile for Kimberly Eberl and the agency website for The Motion Agency in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Needs Some Introduction - House of the Dragon/The Patient
'The Pitt' S02E11 Breakdown - Too Much ICE and Too Much Heat in the ER

Needs Some Introduction - House of the Dragon/The Patient

Play Episode Listen Later Mar 20, 2026 69:52


Host Victor and his wife Kim recap Episode 11 of HBO Max's The Pitt as the season nears the end of its 12-hour shift, with Victor previewing coverage of DTF St. Louis, Hulu's Paradise, and a Project Hail Mary review. Victor urges listeners to leave star ratings and shares an Apple Podcasts tip: use episode transcriptions to search, jump to, and share timestamped moments. Kim describes an intense emotional reaction to the episode's ICE-agent storyline and a child heat-stroke case, linking both to real-world trauma and hospital realities. They discuss the show's theme that the outside world cannot be kept out of medicine, the cyberattack's impact, Ogilvy's missed aneurysm case leading to an emergency thoracotomy, Mel and her sister Becca's relationship reset, Robbie's friend Duke needing a CT scan, escalating Langdon–Santos conflict over illegal misconduct, and a closing cliffhanger where a violent patient attacks trainee nurse Emma. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Lineup 01:30 Ratings and Share Request 02:18 Apple Transcription Tip 04:46 Timestamp Sharing Challenge 06:54 Bonus Movie Tease 07:16 Episode Reactions Begin 09:13 Walled Garden Theme 13:37 Listener Email Reset 20:00 ICE Agents in the ER 26:02 Heat Stroke Case 32:19 Parenting Panic Talk 34:52 Ogilvy Ruptured Aorta 38:54 Javadi Proves Herself 40:38 Ogilvy Meets Street Medicine 44:49 Xylazine Wounds Explained 46:12 Mel and Becca Breakthrough 50:39 Robbie Worries About Duke 52:33 Baseball Fan ER Comedy 55:41 Langdon vs Santos Showdown 59:17 Emma Attacked and Safety Codes 01:04:37 End of Shift Predictions 01:08:37 Wrap Up and Sign Off

The PR Week
The PR Week: 3.16.2026 - PRWeek Awards US special

The PR Week

Play Episode Listen Later Mar 16, 2026 23:48


It's the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry's stars were out.  PRWeek's reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration.  Plus, hear from PRWeek's communicator of the year for 2026, Brandon Stanton, creator of Humans of New York.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Super Saints Podcast
He Defied A King Rather Than Deny The Eucharist

Super Saints Podcast

Play Episode Listen Later Mar 7, 2026 20:54 Transcription Available


Send a textWe trace the fierce, tender courage of St. John Ogilvy, the Jesuit who risked everything to bring the Eucharist to persecuted Catholics in seventeenth‑century Scotland. From conversion and clandestine ministry to arrest, torture, and martyrdom, we explore why the Real Presence was worth his life.• Scotland's religious upheaval and Ogilvy's Calvinist upbringing• Conversion through Eucharistic devotion and Jesuit formation• Secret ministry, underground Masses, and pastoral risks• Arrest in Glasgow, interrogations, and royal pressure• Torture, trial statements, and unbroken fidelity• Martyrdom on the gallows and the rosary's conversion• The Eucharist as source and summit of Christian life• Practical calls to deeper reverence and bold witnessBe sure to look at the description for special information of interest to youOpen by Steve Bailey Support the showView all of our blog posts here https://journeysoffaith.com/blogs/eucharist-mary-saints Download Journeys of Faith App for Iphone or Android FREE https://journeysoffaith.com/pages/download-our-app Journeys of Faith brings your Super Saints Podcasts Please consider subscribing to this podcast or making a donation to Journeys of Faith we are actively increasing our reach and we are seeing good results for visitors under 40! Help us Grow! ***Our Core Beliefs*** The Eucharist is the Source and Summit of our Faith." Catechism 132 Click Here “This is the will of God, your sanctification.” 1Thessalonians 4“ Click Here ... lay up for yourselves treasures in heaven...” Matthew 6:19-2 Click Here...

Needs Some Introduction - House of the Dragon/The Patient
'The Pitt' S02E06 Breakdown: Nurses Make the (Medical) World Go Round

Needs Some Introduction - House of the Dragon/The Patient

Play Episode Listen Later Feb 14, 2026 50:29


Host Victor opens by recapping the podcast's current coverage: weekly breakdowns of The Pitt season 2 with his wife Kim (a medical PA), discussion of Industry, and a recommendation to watch the Game of Thrones prequel A Night of the Seven Kingdoms (six-episode season, renewed for season 2). He also notes a Christopher Nolan rewatch series (Following and Memento). He invites feedback via email and Spotify/YouTube comments and asks listeners to share the show.   Victor and Kim then discuss The Pitt episode 6, directed by Noah Wyle (his first directing credit on the show). They describe it as more “mundane” in plot but possibly the best episode of the season due to staff camaraderie and subtle emotional beats. A central throughline is the death of frequent-flyer patient Louie, which the staff grieves, contrasted with new doctor Ogilvy's detached comments. They discuss how ER staff form relationships with frequent flyers and the episode's late reveal that Louie's chronic drinking followed a car accident that killed his pregnant wife.   A major theme is the “invisible work” of nurses: Perlah's grief, Dana cleaning Louie's body, behind-the-scenes patient prep, and how experienced nurses and advanced practitioners often run workflows and handle details. Kim relates this to real practice, including ICU and ER routines and how PAs/NPs frequently have more laceration-repair experience than attending physicians. They also touch on what happens to unclaimed bodies (morgue, possible cremation) and note the episode's visual focus on a homeless patient as part of a broader theme of dignity for underserved people.   They cover other episode storylines: an incarcerated, malnourished patient whom Dr. Al-Hashimi wants to help despite bed pressures; Dana appears to manipulate an oxygen monitor reading (tape is implied) to keep him from being discharged; and a new competent nurse who arrives mid-shift, prompting discussion of ER shift overlap and staffing. They discuss a law student experiencing a first psychotic episode and how wording like “what's wrong with him” can alarm family members.   Victor and Kim analyze a cancer patient on home hospice who refuses to leave the hospital, with a death doula present. Kim suspects heavy pain medication (including ketamine and long-acting morphine) could lead to respiratory compromise, while Victor wonders if the patient is trying to die away from her husband. They also discuss Santos being behind on notes, a comedic/critical AI documentation thread (including errors like urologist vs neurologist and incorrect surgical history), and broader electronic medical record and faxing frustrations.   Additional medical beats include the waitress developing a life-threatening infection leading to an above-knee amputation, a patient demanding repeated D-dimer testing despite being on Eliquis, and Kim explaining what a D-dimer is and how unnecessary testing increases costs. They discuss translation access for hearing-impaired and non-English-speaking patients via video interpreter services. Character moments include Joy revealing she wants to be a pathologist to avoid patient interaction, and a motorcycle knee-laceration case using fluorescein to check joint involvement.   They end by noting Louie dies from pulmonary hemorrhage (Kim would have liked more foreshadowing) and Kim shares a real trauma case involving an alcoholic with liver failure who died from bleeding after a minor accident. Victor briefly previews Drops of God season 2 episode “Brothers and Sisters,” highlighting themes of sibling conflict and a toxic Georgian sibling relationship, and says they will discuss the current and next episode later. Victor closes with reminders about ongoing Industry coverage, the Nolan rewatch, upcoming premieres, and holiday/Valentine's greetings.   00:00 Welcome + What We're Covering on the Podcast This Week 00:35 Why You Should Watch ‘A Knight of the Seven Kingdoms' (GOT Spinoff Pitch) 02:32 Other Ongoing Coverage: Industry, Nolan Rewatch, and What's Next with Sona 03:58 Subscribe, Feedback, and Quick Programming Notes (Drops of God Tease) 04:50 Episode 6 Kickoff: Why This Might Be the Best ‘The Pit' of the Season 06:26 Louis' Death as the Emotional Through-Line (and Ogilvy's Cold Take) 09:16 The ‘Invisible Work': Nurses, Body Care, and Behind-the-Scenes Medicine 13:02 NP/PA Skills in the ER: Suturing, Lacerations, and Who Really Closes Wounds 15:30 Frequent Flyers & What Happens When No One Claims a Body 17:50 Underserved Patients Theme: Homeless Man, Inmate Case, and Bending the Rules 22:03 Dana Steps Up + The New Nurse Mystery (Shifts, Overlap, and Staffing) 24:48 Psychosis Case Update: Communicating Uncertainty to Family 26:13 End-of-Life Cancer Patient: Husband Dynamics and Pain Med Risks 28:17 End-of-Life Choices: Hospice, Dignity, and ‘I Don't Want to Leave' 30:00 Santos' Rough Week: Sleep Deprivation, Garcia, and AI Note Chaos 31:30 AI in Medicine vs Reality: Dictation Errors, Copy-Paste Charts, and Fax Machines 33:55 The Waitress Case Turns Critical: Above-Knee Amputation & Medical Anxiety 35:20 ER Testing 101: D-Dimer, Patient Demands, and Healthcare Costs 37:38 Communication Barriers: Sign Language, iPad Interpreters, and Future AI Translation 39:54 Joy & Ogilvy Career Talk: Why Pathology Is the ‘Hard Pass' Specialty 41:33 Motorcycle Knee Laceration Workup: Fluorescein Joint Injection Explained 42:53 Louis' Death & Pulmonary Hemorrhage: Humanizing the Staff + A Trauma Story 46:02 Drops of God Check-In: ‘Brothers and Sisters' and Where the Season's Headed 49:22 Wrap-Up: Upcoming Pods (Industry, Nolan Rewatch) and Farewell

Richard Syrett's Strange Planet
1316 She Went Too Deep: Epstein's Expanding Files and the Sudden Silencing of Blue Butterfly

Richard Syrett's Strange Planet

Play Episode Listen Later Feb 5, 2026 74:15


FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1316 She Went Too Deep: Epstein's Expanding Files and the Sudden Silencing of Blue Butterfly Note: This is a re-issue of Ep.#1263 “Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control”, published on October 6th, 2025. Due to recent developments related to the Epstein Files and the recent public announcement of Sarah McCarthy, author of Blue Butterly, we have decided to publish the episode again. What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor (THIS BOOK IS NO LONGER AVAILABLE) SUPPORT OUR SPONSORS!!! QUINCE Luxury, European linen that gets softer with every wash! Turn up the luxury when you turn in with Quince. Go to Quince dot com slash RSSP for free shipping on your order and 365-day returns. Now available in Canada, too ⁠ BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

First Things THRST
127 - The Psychology Behind Why We Fall In Love With Luxury Brands | Rory Sutherland

First Things THRST

Play Episode Listen Later Feb 1, 2026 77:21


» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

The Nice Guys on Business
Peter Wilken: Stop Designing, Start Strategizing

The Nice Guys on Business

Play Episode Listen Later Jan 26, 2026 34:15


Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

The Fried Egg Golf Podcast
Geoff Ogilvy on the Australian Open, Worldwide Golf, & 2026 Presidents Cup

The Fried Egg Golf Podcast

Play Episode Listen Later Dec 17, 2025 74:49


After a few weeks of professional golf Down Under, Australian golf legend Geoff Ogilvy joins Andy Johnson on The Fried Egg Golf Podcast. Andy and Geoff unpack the 2025 Australian Open at Royal Melbourne and Geoff shares his thoughts on where his national championship stands in the men's professional game. The two also discuss a potential "world-tour" schedule for the pros before previewing the 2026 Presidents Cup at Medinah Country Club. As both International captain and part of the architecture team that redesigned Course Three at Medinah, Geoff has plenty of knowledge about one of next year's biggest events.

Brand You Personal Branding
[#13] My 14-Year Old Niece Interviewed Me About Influence and Personal Branding

Brand You Personal Branding

Play Episode Listen Later Dec 16, 2025 18:24


Watch on YouTube » Read this episode » During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence. (She thinks I'm an actual influencer, haha.) We braved the winter weather and did an interview while walking towards the Museum of Natural History. I always tell people that if you want to explain what you do, try explaining it like you're talking to a kid. Well, this is my attempt! I could have explained it to her in way more complex terms and she would have understood me – she's a smart cookie. She asked me some pretty deep questions! But you get what I mean. Reflecting on our interview, I realized it's really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords. If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied: Ogilvy on Advertising - David Ogilvy The Boron Letters - Gary Halbert Advertising Headlines that Make You Rich - David Garfinkle Influence - Robert Cialdini The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Great Leads - Michael Masterson & John Forde Tested Advertising Methods - John Caples EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for You Are the Brand Academy » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

The Knowledge Project with Shane Parrish
How to Think Like a World-Class Marketer | Rory Sutherland

The Knowledge Project with Shane Parrish

Play Episode Listen Later Dec 9, 2025 121:07


Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

Fore Play
Inside the Presidents Cup with Captains Brandt Snedeker & Geoff Ogilvy!

Fore Play

Play Episode Listen Later Oct 16, 2025 105:54


2026 Presidents Cup Captains Brandt Snedeker and Geoff Ogilvy join the podcast. With the event headed to Medinah, the captains discuss what makes team golf so compelling, the U.S. team's dominance, how the International squad continues to come together, and Medinah's course setup following renovations led by none other than Ogilvy himself. Before that, the guys react to some (mean) comments from an old friend, talk about getting back into fitness, the renaissance of sports trading cards, and share an update on the Internet Invitational!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod