Podcasts about Ogilvy

The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It's this same passion that inspired him to found Ogilvy's Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don't quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.Dan is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. He has managed over 1000 behaviour change projects with a portfolio spanning 100+ major brands. He also curates Nudgestock, the world's largest behavioural science festival.In this episode, Rory and Dan share their insights on loyalty, behavioural science and cover hot topics from their favourite programmes, to generosity to subscriptions to partnerships and more. We'll also be learning about their favourite books and highlights and key learnings from the many sectors and programmes they have worked on.Hosted by Charlie HillsShow Notes:- 1) Rory Sutherland2) Dan Bennett3) Ogilvy Consulting4) Nudge Stock5) MAD//Masters6) Obvious Adams (Book Recommendation)7) Creativity (Book Recommendation)8) Alchemy (Book Recommendation)9) Positioning: The Battle of Your Mind ( Book Recommendation)10) Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

New York Times bestselling and award-winning author John Kenney spoke with us about life as an ad-man, writing humor for The New Yorker, and the paperback release of his latest novel I SEE YOU'VE CALLED IN DEAD. John Kenney is the bestselling author of three novels and four books of poetry, including Love Poems (For Married People), a New York Times bestseller. His first novel, Truth In Advertising, won the Thurber Prize for American Humor. He is a longtime contributor to The New Yorker magazine's Shouts & Murmurs column. His most recent novel, I See You've Called In Dead (available in paperback June 2nd), is described as “The Office meets Six Feet Under meets About a Boy” and was an instant bestseller. The book follows Bud Stanley, an obituary writer who accidentally publishes his own obituary and begins attending strangers' funerals to find meaning of life. In a starred review Booklist said of the book, “I See You've Called in Dead is a witty and heartwarming reminder of the bottomless despair, limitless absurdity, and undeniable joy of the human experience.” John Kenney has worked as a copywriter for more than 25 years at Ogilvy, McGarry Bowen, and Publicis. He has created campaigns for American Express, Citi, Chevron, Heineken, and Cadillac, to name a few. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file John Kenney, Milena, and I discussed: His past life as a high profile copywriter  10 years of rejections from the New Yorker Why he still has impostor syndrome The personal inspiration behind his latest novel Writing self-deprecating poetry Why he's writing a memoir about rewriting his mother's obituary And a lot more! Show Notes: byjohnkenney.com I See You've Called in Dead by John Kenney (Amazon) John Kenney Amazon Author Page John Kenney on Instagram John Kenney for The New Yorker Milena Gonzalez | Writer | Reader | Book Reviewer diary_of_a_book_babe on Instagram Kelton Reid Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Karl Bryan and Rode Dog dig into real-world strategies for building a wildly profitable coaching business, why simplicity (not shiny objects) wins big, the difference between amateurs and pros when it comes to focus and diversification, and how to use market timing as a powerful lever for sustained business success. The conversation is a candid, practical look at why overcomplicated advice and online noise distract most coaches—and what actually works for building revenue, creating standout offers, and staying semi-retired for life. Key Topics Covered Diversification vs. Focus: Myths and Realities Karl explains why top wealth is built by honing in on one business, not spreading yourself thin across side hustles. True diversification happens after success, not before. "The richest people on the planet do not diversify" in the early stages—think Zuckerberg or Gates (03:16). Profit: The Foundation of All Business Profit isn't about shiny sales or status—it's the core lever for financial freedom. Karl's "Profit, Profit, Profit" law: for coaches, doubling client profits by simple tweaks (cutting expenses, raising prices) is the fastest way to prove value, retain clients, and make your fees "free for the year" (07:26). Unique Selling Proposition (USP) and Market Dominating Position (MDP) How being "the only" instead of "the best" wins. Solve a crucial problem—like accountability for daycare parents (with live video access as an example). Karl details using memorable frames ("No Results, No Fee"; "On Time, On Budget") and the legendary Ogilvy 5-point "big idea" test (15:16). The Top 5% Success Formula Elite coaches (and entrepreneurs) are trained, not lucky—honing deep focus and becoming "installers," not "wingers" or "hiders." Assertiveness, frameworks, going all-in on your craft, and relentless accountability are keys to standing out and thriving (20:46). AI and Information Overload Why AI is a tool—not a shortcut or a replacement—for real coaching engagement. Coaches should avoid getting paralyzed by the online AI hype; instead, focus on serving real clients, not chasing the next digital distraction (28:01). Timing as Business Luck Market timing is the "hidden luck" behind billion-dollar successes (Amazon, Facebook, Nvidia) and applies even to everyday decisions like when to launch offers or start routines. Use natural life and business "starting lines" (Mondays, New Year, birthdays) for better client buy-in and results (37:01). Notable Quotes "The richest people on the planet do not diversify… Zuck wasn't doing Airbnb on the side while building Facebook." "Profit is the domino that knocks over all the other dominoes." "Work to be the only versus be the best." "You'll be remembered for what you refuse to give up on." "The second business needs to feed the first, not eat the first." "Step by step, ferociously—just stay in your lane." "Get less interested in what people think of you and more interested in how you make people feel." Actionable Takeaways Stay Laser-Focused: Build one great coaching business with high margins—don't get distracted by multiple ventures too soon. For clients: make profitability the daily drumbeat, not ego or revenue goals. Install, Don't Wing It: Develop repeatable frameworks (like Karl's Jumpstart 12 or the Big Idea/USP framework). Show prospects and clients instant value with live diagnostics and tailored recommendations. Think in Percentages: Transform your mindset: small margin tweaks (2% to 3% conversion, 20% to 30% margin) equal massive profit leaps. Use Timing Strategically: Initiate client plans or launches at natural "clean slates" for maximum buy-in (e.g., Mondays, start of the month). Ignore Noise, Deliver Results: Don't let online trends, AI panic, or influencer "ragebait" derail your daily actions. Focus on what boosts client profit and loyalty. Give Before You Get: Anchor relationships and build authority by offering help first, not just selling. Energy and Environment Matter: Be intentional about the feeling you bring into client and community spaces—optimism pays off. Resources Mentioned Profit Acceleration Software (by Karl Bryan) The Psychology of Money by Morgan Housel Deep Work (recommended reading for focus and deep skill) David Ogilvy's "Big Idea" criteria for market-dominating positions The Jumpstart 12 and the Business Operating System frameworks If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review! Ready for more? Karl Bryan sends daily strategy-packed emails at Focused.com—join the real work that's moving the needle for top business coaches. For a demo of Profit Acceleration Software™, head to https://go.focused.com/profit-acceleration

David Yankelewitz is a prominent figure in the advertising and creative world, currently serving as the Founder and Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. His career is defined by high-impact, viral marketing campaigns that often blend pop culture with innovative brand experiences.Public Display of Affection (2021–Present): Founded this studio with the philosophy that "the more love you give, the more you receive," focusing on brand activations, apps, and art. R/GA (2020–2021): As Executive Creative Director, he led the Verizon account, notably building a 5G Super Bowl stadium in Fortnite and producing a weekly livestream series featuring stars like Billie Eilish and Alicia Keys. Ogilvy & Mather (2015–2017): Served as Group Creative Director, where he built the agency's Content Group and led projects for brands like IBM, Coke Zero, and NASCAR. 360i (2011–2015): Spent four years as Group Creative Director, winning the agency's first Cannes Lions for work with brands such as Oreo, Oscar Mayer, and Ben & Jerry's. Yankelewitz is well-known for "internet-breaking" campaigns, including:#MAMMING: A viral photo-sharing campaign to raise breast cancer awareness. Say It With Bacon: A luxury gift service for Oscar Mayer that packaged bacon like fine jewelry. Oreo "Nomsters": A series of bite-sized horror films for Halloween that reimagined cookies as candy-hybrid monsters. He began his career as a business reporter for The Jerusalem Post and an editor for the University of Pennsylvania's humor magazine, 34th Street. His creative approach often involves "The 5 Love Languages" framework, where he advocates for brands to move beyond "Words of Affirmation" (traditional ads) toward "Physical Touch" and "Acts of Service" (meaningful brand actions).

„Ich glaube, wir dürfen einfach mutiger sein und selbstbewusster.“ – Alessa Thönnessen, CFO Ogilvy Group Germany In der neuen Episode von #WhatsNextAgencies spricht Kim Alexandra Notz mit Alessa Thönnessen, CFO der Ogilvy Group Germany, über die wirtschaftliche Realität des Agenturgeschäfts. Im Zentrum des Gesprächs steht die Frage: Wie tragfähig ist das klassische Agenturmodell eigentlich noch? Kim und Alessa beleuchten, warum das traditionelle System aus Stundenlogik, Auslastung und pyramidenartigen Organisationsstrukturen zunehmend unter Druck gerät – und wie sich Agenturen in einem Umfeld behaupten können, in dem AI Effizienzpotenziale neu definiert werden und Kreativität stärker denn je wirtschaftlich erklärbar sein muss. Außerdem geht es um die Frage, wie sich AI konkret auf Leistung, Wertschöpfung und Selbstverständnis von Agenturen auswirkt: Werden Effizienzgewinne automatisch zu Preisnachlässen? Welche Rolle spielen Technologie-Investitionen künftig im Pricing? Und nach welchen KPIs steuert man heute eigentlich eine Agentur? Das Gespräch verdeutlicht, dass Finance heute längst mehr ist als Korrektiv und Kostenkontrolle. Vielmehr wird die CFO-Rolle zum strategischen Treiber von Transformation – mit klarem Blick auf Strukturen, Profitabilität, Ressourceneinsatz und die Frage, wie Agenturen wieder unternehmerischer denken und handeln können.

Author, and Vice Chairman of Ogilvy, Rory Sutherland is one of the world's leading experts in human behaviour. The type of thinker that makes you question things you never thought to question. Rory's response to the Five Of My Life is guaranteed to change how you view the world - as well as providing a never seen before insight into the man behind the fame.   Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

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Most creative directors are never told what their job actually is.That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies.In this episode of Embracing Marketing Mistakes, we sit down with Mick Mahoney, one of the most experienced creative leaders in advertising. Mick spent over 25 years as a Creative Director, Executive Creative Director and Chief Creative Officer at agencies including Ogilvy and BBH.He has led award-winning teams, topped creative rankings and worked alongside some of the biggest names in the industry. Despite that success, Mick openly admits that for much of his career he felt like he was winging it.We talk about the real job of a creative director, why no one ever defines it, and how that lack of clarity fuels ego, micromanagement and burnout. Mick shares the mistakes he made early on, the clients he lost, and the leadership lessons that only come from experience.This is an honest conversation about empathy, psychological safety, confidence and what creative leadership actually looks like when you strip away the posturing.If you lead creative people, manage senior teams or feel the pressure of needing to have all the answers, this episode will resonate. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Sponsored by Pepperstone Why can't I run my winners? It's one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don't work. So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: "the question is a lazy formulation of the problem." And I apply it to running winners. Turns out the reason most traders never solve this is because they're asking the wrong question. We work through better ones, and what changes when you do.

Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .   This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:  Greg Jackson (CEO, Octopus Energy)  Rory Sutherland (Behavioural Science, Ogilvy)  Robert Llewellyn (Fully Charged)  We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?    In this episode, we explore:  Why fossil fuels are fundamentally inefficient (and losing ground)  The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)  How the UK's electricity pricing system is distorting costs  The idea of an "energy pension" and how solar could deliver ~11% returns  Why countries like China are racing ahead while others hesitate  Standout moments:  "Oil and gas are like an abusive partner… it's never going to be different."  The "Château Pétrus" analogy that perfectly explains energy pricing  Why petrol stations might soon look… completely outdated  "You just plug it in like a phone. Shut up." This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!    00:00:00:00 Welcome and a little caveat!  00:01:10 Ad Break  00:01:32 Set the scene 00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn  00:07:00 Why?  00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines  00:11:18 Rory Sutherland on EV Hostility  00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg Jackson  00:20:53 Oil and Gas - an "Abusive Partner"?!  00:22:56 Market Reform and the Future of BP and Shell  00:28:10 Harm Reduction vs Perfectionism  00:30:45 The Norwegian Paradox and Imported Emissions  00:33:11 Marginal Pricing: The "Pint of Beer" Analogy  00:34:31 Overcoming the Standard of Perfection in New Tech  00:37:46 Greg Jackson's Three Magic Wishes for Energy Reform  00:40:14 AI Data Centres and Localised Pricing  00:43:46 The Perception and Politics of Electric Vehicles  00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve  00:48:21 The IKEA Effect: Loyalty through Sunk Effort  00:50:11 Induction Hobs and the Benefits of Electrification  00:51:03 Reframing Clean Tech as an "Energy Pension" 00:53:08 Preppers and "Freedom Cars" in Texas  00:54:39 The Success of Global EV Test Drives  00:56:53 Micro-Mobility and the Quiet Streets of China  01:00:08 Displacing Global Fossil Fuel Consumption  01:03:03 Symbolic Action vs. Meaningful Energy Change  01:04:45 Closing Remarks and Audience Farewell   Why not come and join us at our next Everything Electric expo: www.everythingelectric.show  Check out our sister channel: https://www.youtube.com/c/EverythingElectricShow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE NORTH (Harrogate) - 8th & 9th May 2026  EE WEST (Cheltenham) - 12th & 13th June 2026  EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026   #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy

Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winning 18 Cannes Lions.In this episode, Steve argues the industry lost effectiveness when it stopped focusing on selling and started chasing societal impact. He explains why award-winning work stopped delivering commercial results and why purpose messaging rarely stuck with consumers.Steve also shares a personal leadership mistake. After selling his agency, he took a global role that cost him day-to-day control and real influence, a lesson many senior marketers will recognise.This is a direct conversation about effectiveness, growth, and why selling the product matters again. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Vous pensez prendre vos décisions de manière 100 % rationnelle ? Détrompez-vous. C'est l'une des plus grandes illusions en marketing, en management et même dans notre vie personnelle : croire qu'il suffit d'aligner des arguments logiques pour convaincre.Dans le dernier épisode de l'Entertainment Lab, Benoit de Fleurian (Directeur Conseil et du Changement Comportemental chez Ogilvy Paris) nous a offert une masterclass fascinante sur le fonctionnement de notre cerveau.Sa conclusion est sans appel :"L'être humain n'est pas une machine à calculer, c'est une machine à justifier. On prend l'immense majorité de nos décisions de manière totalement émotionnelle et irrationnelle, et on utilise notre raison uniquement a posteriori, pour justifier un choix qu'on a déjà fait."En clair : notre instinct (le fameux "Système 1") décide en une fraction de seconde. Notre intellect passe le reste du temps à lui trouver de bonnes excuses. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Ogilvy Namibia het 'n vennootskap met The Collective aangegaan om sport in Namibië te bevorder deur spelers en afrigters te ondersteun. Dit is 'n gesentraliseerde platform om spelers landwyd profesioneel te bestuur en sodoende beleggings in Namibiese sport in te vorder. Tydens die bekendstelling van die program het Hanjo de Klerk, die stigter van The Collective, meer verduidelik.

En esta oportunidad nos acompaña Daniel Manarino presidente de EXOS S.A., propietaria de la marca Voz & Imagen, una empresa dedicada a los negocios de comunicación con una trayectoria de casi 40 años en el mercado.Nació dentro del Grupo Ogilvy; en los años 90 —cuando muchas firmas vendían a multinacionales la compañía adquirió la participación de Ogilvy en su capital.A lo largo de estos años ha atendido clientes de todos los rubros, desarrollando acciones comunicacionales y, en numerosos casos, participando como socio estratégico gracias a su expertise.Se actualiza continuamente en las distintas disciplinas que surgen como resultado de los cambios tecnológicos y sociales de este tercer milenio.Además contamos con la columna de turismo de Nico.

“If you become really good at harnessing that data, AI can let you not only predict the future, but create it.” Jenna Habayeb (President of Posh Peanut) sits down with Jason Panzer (President of HexClad) and honorary Operator's co-host Cherene Aubert. Together, they unpack what modern ecommerce leadership looks like at every stage. Jenna brings a rare arc — from Ogilvy to Chief Brand Officer at Ipsy, where she helped grow the business from $300M to $1B, through a CRO role at Ruggable, and now her first president role at Posh Peanut.  Discover the “forgotten community flywheel” and how a 250,000-person Facebook group drives real revenue. The conversation moves on to why most companies are further behind on data infrastructure than they'd like to admit — and why AI, layered on top of a clean data warehouse, is changing what's possible. They also get into the evolution of the CMO role, managing teams up a mountain without losing your humanity, and the mental shift required when you go from marketer to president.  Powered By Fulfilhttps://bit.ly/3pAp2vu Saras Analytics https://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

We cover episode 13 of HBO Max's The Pitt, noting the calmer, ER-routine feel as the doubled staff handles multiple cases while characters reflect and clash. We discuss Orlando's return after a 20-foot fall and the ambiguity of accident versus self-harm tied to medical debt, Mohan's mounting guilt (including a missed aneurysm case) and news that the character/actress is leaving, and a ventriculostomy procedure that highlights Robbie's inability to step back off-shift as he pushes Javadi into high-stakes work. We also break down Duke's newly found ascending aortic aneurysm, Langdon missing a pneumothorax in an asthmatic kid, a turmeric-related liver failure case that sparks commentary on supplements and “wellness” culture, computer downtime contributing to missed history, ongoing ICE/Jesse threads, and parallels showing Whitaker mentoring Ogilvy while Robbie hints at not returning. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Updates 01:32 Sunset Timing and Episode Vibe 02:55 Chart Scanning and New Intern 03:54 Turmeric Overdose and Wellness Scams 07:51 Orlando Fall and Medical Debt 11:48 Ventric Drain and Leveling 14:05 Robbie Pushes Javadi 17:07 Mohan Exit and Aneurysm Miss 22:26 Duke Ascending Aneurysm 24:07 Langdon Missed Pneumothorax 25:25 Turmeric Callback and Mercury Case 26:03 Blue Mercury Rant 26:23 Ultrasound Rockstar Doc 28:49 Whitaker Becoming Robbie 30:59 Mentorship Shifts 33:12 Al Hashimi Freezing Mystery 34:51 Robbie Martyr Spiral 38:17 Dana Digby Haircut 40:07 ICE Arrest Fallout 40:58 Medical Jargon Breakdown 43:20 Empathy Theme Check 46:09 Cast Side Stories 49:23 Season Wrap Predictions

This week on Own It, we're talking to Kimberly Eberl from The Motion Agency. Her firm is based in Chicago and helps clients like Ace Hardware, Whirlpool and more accelerate growth with results-driven creative. Their work and thinking is impressive, for sure. We talked about her journey from growing up in Cincinnati, to working for Harley Davidson, to founding Motion 20 years ago. She came up through the PR ranks, working at Weber Shandwick and Ogilvy among other firms along the way. We loved her thoughts on closing the gender gap in agency ownership and learned so much. You will too. You can find links to the LinkedIn profile for Kimberly Eberl and the agency website for The Motion Agency in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

“It's called being alive. It's what kind of life do you want? Do you want a slightly muted shut down life, or do you want a full spectrum life?” Jess Goyder   Jess Goyder and I explore grief as part of everyday human life, not just something linked to death or bereavement. We talk about loss, change, identity, leadership, and what it means to be fully alive. We talk about how grief is often misunderstood, sidelined or treated as disruption. Jess speaks about the cumulative nature of loss, the ways grief can show up as over-functioning, shutdown, numbness and the importance of having containers, spaces, people and places where what is real can be felt and named. We also talk about how grief shows up in the workplace. Jess shares why grief belongs in conversations about leadership - grief work is leadership work - and how unresolved grief is visible in the fabric of an organisation.    Jess Goyder knows grief – and how to build a life you can love alongside loss. A licensed Grief Recovery Specialist® with a Postgrad (Cert) in Psychodynamic Studies from Oxford, she trained with leading grief psychotherapist Francis Weller. Jess helps people from all walks of life – especially leaders and high performers – navigate bereavement, major transitions, illness, and other significant losses. Her work goes far beyond traditional counselling, guiding clients from coping to clarity, emotional resolution, and renewed engagement with life. With over a decade's experience coaching executives at Adobe, Nestlé, Ogilvy, and Deutsche Bank, Jess also delivers powerful talks and workshops on recognising and addressing the personal and organisational effects of unresolved grief.   Connect with Jess: Through her website: https://griefisnatural.com On LinkedIn: https://www.linkedin.com/in/jess-goyder   Resources Mentioned: The Grief Recovery Method: https://www.griefrecoverymethod.com/ Leader as Healer by Nicholas Janni David Whyte  

Host Victor and his wife Kim recap Episode 11 of HBO Max's The Pitt as the season nears the end of its 12-hour shift, with Victor previewing coverage of DTF St. Louis, Hulu's Paradise, and a Project Hail Mary review. Victor urges listeners to leave star ratings and shares an Apple Podcasts tip: use episode transcriptions to search, jump to, and share timestamped moments. Kim describes an intense emotional reaction to the episode's ICE-agent storyline and a child heat-stroke case, linking both to real-world trauma and hospital realities. They discuss the show's theme that the outside world cannot be kept out of medicine, the cyberattack's impact, Ogilvy's missed aneurysm case leading to an emergency thoracotomy, Mel and her sister Becca's relationship reset, Robbie's friend Duke needing a CT scan, escalating Langdon–Santos conflict over illegal misconduct, and a closing cliffhanger where a violent patient attacks trainee nurse Emma. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Lineup 01:30 Ratings and Share Request 02:18 Apple Transcription Tip 04:46 Timestamp Sharing Challenge 06:54 Bonus Movie Tease 07:16 Episode Reactions Begin 09:13 Walled Garden Theme 13:37 Listener Email Reset 20:00 ICE Agents in the ER 26:02 Heat Stroke Case 32:19 Parenting Panic Talk 34:52 Ogilvy Ruptured Aorta 38:54 Javadi Proves Herself 40:38 Ogilvy Meets Street Medicine 44:49 Xylazine Wounds Explained 46:12 Mel and Becca Breakthrough 50:39 Robbie Worries About Duke 52:33 Baseball Fan ER Comedy 55:41 Langdon vs Santos Showdown 59:17 Emma Attacked and Safety Codes 01:04:37 End of Shift Predictions 01:08:37 Wrap Up and Sign Off

Rory Sutherland | Why Businesses Overinvest in Trivial ImprovementsMost businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.What You'll Learn:The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.Why Benchmarking Makes You a Loser: When everyone uses the same metrics, they become more similar and create hyper-competition. Fewer choices for consumers, businesses forced to compete on price alone.The High-Touch Premium Strategy: In an AI age where everyone will automate, go "high human, high touch" as premium positioning. Small discretionary gestures create disproportionate value.Why Big Ideas Take Time: Sutherland explains the adoption sigmoid curve. Mobile phones took 10 years to become socially acceptable. Short-term ROI measures mean you'll overinvest in trivial improvements and underinvest in what matters.Key Quotes:"The real value of marketing and marketers is not what they do, it's how they think.""When everybody optimises or benchmarks around the same thing, you automatically create an opportunity to be different."Rory Sutherland's Background:Rory Sutherland is Vice Chairman of Ogilvy, where he's spent 38 years pioneering the application of behavioural science in marketing. Author of "Alchemy," he's become one of marketing's most influential voices.Action Steps:If You're Making Business Decisions: Stop optimising for defensibility and start optimising for customer value. Question whether your "efficiency gains" are transferring costs to customers.If You're Launching Something New: Embrace the sigmoid curve. Don't panic if adoption is slow initially. Be patient. Significant innovations take time because they require behavioural change.For Everyone: Rewrite the question. Get comfortable with ambiguity and subjective judgment. Look for opportunities to add "critical non-essentials" that create disproportionate value.This episode is sponsored by Canva:Say goodbye to creative bottlenecks with Canva Enterprise. Use Magic Resize to instantly reformat one asset for any platform. Empower your team to design at scale, while maintaining total brand control. To find out more, visit canva.com/enterprise so you can turn teams into content powerhouses.Learn more at: https://www.canva.com/ Hosted on Acast. See acast.com/privacy for more information.

It's the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry's stars were out.  PRWeek's reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration.  Plus, hear from PRWeek's communicator of the year for 2026, Brandon Stanton, creator of Humans of New York.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing is being reshaped by forces far bigger than any single campaign: AI, geopolitical fragmentation, economic pressure, and collapsing agency business models. In this episode of Frontier CMO, host Josh Spanier sits down with a legend of the advertising world: Sir Martin Sorrell. As an architect of the industry over the last 50 years, Sir Martin shares his unvarnished perspective on where marketing power is shifting now and what CMOs must do to stay relevant. The conversation breaks down why traditional agency holding companies are struggling, why AI adoption is being driven more by CFOs than CMOs, and where true transformation is already happening at scale. 00:00 – The Power of Branding in a Changing World 01:19 – “Two Drunks and a Lamppost”: On Agency Consolidation 03:34 – What CMOs Can Learn from Ogilvy & the Saatchis 07:42 – Who's Building the New Marketing Paradigm? 10:13 – Why Agencies Are Falling Behind in the AI Era 13:41 – Why the CFO Is Driving AI Adoption 16:53 – Creativity's AI Golden Age? 18:45 – The GM Model: AI at Scale in Action 22:43 – The Skills the Next CMO Must Master 28:53 – Is the Long-Term Brand Era Over? 35:00 – Rapid Fire: AI, Agencies & Overcapacity 37:44 – The Most Exciting Market in the World Right Now

One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the warning signs and watched the whole thing collapse in real time.Kevin Chesters is a seasoned strategist with more than twenty five years in top flight marketing, including leadership roles as Chief Strategy Officer at Wieden+Kennedy London, Dentsu McGarryBowen and Ogilvy, plus a spell as Head of Strategy at BT. His track record gives him serious authority on how strategy actually gets done inside big organisations.He now runs his own consultancy, lectures widely and speaks around the world on creativity, storytelling and problem solving. His book The Creative Nudge became an Amazon best seller and helped cement his reputation as someone who can turn complex thinking into practical tools for marketers.Kevin talks through how a simple brief for a kid's snack turned into a chaotic TV script, a flawed media plan and a campaign he openly calls the worst ad in British history. His honesty shows how experienced strategists can still get caught in groupthink and momentum.Chris and Will dig into how the Big Cheese Dipper fiasco unfolded, why the agency pushed ahead and how the failure shaped Kevin's career. The conversation moves from creative misfires to pitch disasters, toxic clients, time pressure and the trouble with rushed workshops.Kevin also shares what thirty years in agencies have taught him about confidence, collaboration and protecting work from being watered down. His stories are brutal, funny and painfully familiar for anyone who has ever tried to get a brave idea through an organisation. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Send a textWe trace the fierce, tender courage of St. John Ogilvy, the Jesuit who risked everything to bring the Eucharist to persecuted Catholics in seventeenth‑century Scotland. From conversion and clandestine ministry to arrest, torture, and martyrdom, we explore why the Real Presence was worth his life.• Scotland's religious upheaval and Ogilvy's Calvinist upbringing• Conversion through Eucharistic devotion and Jesuit formation• Secret ministry, underground Masses, and pastoral risks• Arrest in Glasgow, interrogations, and royal pressure• Torture, trial statements, and unbroken fidelity• Martyrdom on the gallows and the rosary's conversion• The Eucharist as source and summit of Christian life• Practical calls to deeper reverence and bold witnessBe sure to look at the description for special information of interest to youOpen by Steve Bailey Support the showView all of our blog posts here https://journeysoffaith.com/blogs/eucharist-mary-saints Download Journeys of Faith App for Iphone or Android FREE https://journeysoffaith.com/pages/download-our-app Journeys of Faith brings your Super Saints Podcasts Please consider subscribing to this podcast or making a donation to Journeys of Faith we are actively increasing our reach and we are seeing good results for visitors under 40! Help us Grow! ***Our Core Beliefs*** The Eucharist is the Source and Summit of our Faith." Catechism 132 Click Here “This is the will of God, your sanctification.” 1Thessalonians 4“ Click Here ... lay up for yourselves treasures in heaven...” Matthew 6:19-2 Click Here...

Join Muzaffar Manghi, Co-founder and Global Commercial Lead of Farmdar, for a compelling look at why the AI revolution seems to be happening everywhere except in the fields. With a unique background spanning two decades in global marketing leadership and a deep personal history in farming, Muzaffar is on a mission to bring "Space-Tech" to the soil. In this episode, we explore how AI is actually being used in agriculture today—not as a buzzword, but as a practical tool for crop insights, sustainability, and global food security.

Over the course of Jeffrey Bowman's career, his work has impacted brands like Pepsi, P&G, Unilever, Dell Technologies, Verizon,  Wyndham, United, British Airways, Restaurant Associates,  Prudential, MetLife, Gap, Sears, IKEA, Whirlpool, Delta Faucet,  Behr Paint, Unilever, Planned Parenthood, Estee Lauder and  CoverGirl to name a few. Bowman is an industry thought leader, two-time award-winning Wiley published author,  Campaign US 40 Over 40, pocstock 2025 Top 50 Future of Black America and recipient of the David Ogilvy Beacon Award. Prior to starting Reframe Consulting Services in 2015, Bowman was a senior partner, managing director at Ogilvy, where he disrupted the $1T industry by starting the first cultural agency while pioneering a change operating system - The Total Market Approach that helped leaders accelerate growth that reflected the total addressable audience.

Host Victor opens by recapping the podcast's current coverage: weekly breakdowns of The Pitt season 2 with his wife Kim (a medical PA), discussion of Industry, and a recommendation to watch the Game of Thrones prequel A Night of the Seven Kingdoms (six-episode season, renewed for season 2). He also notes a Christopher Nolan rewatch series (Following and Memento). He invites feedback via email and Spotify/YouTube comments and asks listeners to share the show.   Victor and Kim then discuss The Pitt episode 6, directed by Noah Wyle (his first directing credit on the show). They describe it as more “mundane” in plot but possibly the best episode of the season due to staff camaraderie and subtle emotional beats. A central throughline is the death of frequent-flyer patient Louie, which the staff grieves, contrasted with new doctor Ogilvy's detached comments. They discuss how ER staff form relationships with frequent flyers and the episode's late reveal that Louie's chronic drinking followed a car accident that killed his pregnant wife.   A major theme is the “invisible work” of nurses: Perlah's grief, Dana cleaning Louie's body, behind-the-scenes patient prep, and how experienced nurses and advanced practitioners often run workflows and handle details. Kim relates this to real practice, including ICU and ER routines and how PAs/NPs frequently have more laceration-repair experience than attending physicians. They also touch on what happens to unclaimed bodies (morgue, possible cremation) and note the episode's visual focus on a homeless patient as part of a broader theme of dignity for underserved people.   They cover other episode storylines: an incarcerated, malnourished patient whom Dr. Al-Hashimi wants to help despite bed pressures; Dana appears to manipulate an oxygen monitor reading (tape is implied) to keep him from being discharged; and a new competent nurse who arrives mid-shift, prompting discussion of ER shift overlap and staffing. They discuss a law student experiencing a first psychotic episode and how wording like “what's wrong with him” can alarm family members.   Victor and Kim analyze a cancer patient on home hospice who refuses to leave the hospital, with a death doula present. Kim suspects heavy pain medication (including ketamine and long-acting morphine) could lead to respiratory compromise, while Victor wonders if the patient is trying to die away from her husband. They also discuss Santos being behind on notes, a comedic/critical AI documentation thread (including errors like urologist vs neurologist and incorrect surgical history), and broader electronic medical record and faxing frustrations.   Additional medical beats include the waitress developing a life-threatening infection leading to an above-knee amputation, a patient demanding repeated D-dimer testing despite being on Eliquis, and Kim explaining what a D-dimer is and how unnecessary testing increases costs. They discuss translation access for hearing-impaired and non-English-speaking patients via video interpreter services. Character moments include Joy revealing she wants to be a pathologist to avoid patient interaction, and a motorcycle knee-laceration case using fluorescein to check joint involvement.   They end by noting Louie dies from pulmonary hemorrhage (Kim would have liked more foreshadowing) and Kim shares a real trauma case involving an alcoholic with liver failure who died from bleeding after a minor accident. Victor briefly previews Drops of God season 2 episode “Brothers and Sisters,” highlighting themes of sibling conflict and a toxic Georgian sibling relationship, and says they will discuss the current and next episode later. Victor closes with reminders about ongoing Industry coverage, the Nolan rewatch, upcoming premieres, and holiday/Valentine's greetings.   00:00 Welcome + What We're Covering on the Podcast This Week 00:35 Why You Should Watch ‘A Knight of the Seven Kingdoms' (GOT Spinoff Pitch) 02:32 Other Ongoing Coverage: Industry, Nolan Rewatch, and What's Next with Sona 03:58 Subscribe, Feedback, and Quick Programming Notes (Drops of God Tease) 04:50 Episode 6 Kickoff: Why This Might Be the Best ‘The Pit' of the Season 06:26 Louis' Death as the Emotional Through-Line (and Ogilvy's Cold Take) 09:16 The ‘Invisible Work': Nurses, Body Care, and Behind-the-Scenes Medicine 13:02 NP/PA Skills in the ER: Suturing, Lacerations, and Who Really Closes Wounds 15:30 Frequent Flyers & What Happens When No One Claims a Body 17:50 Underserved Patients Theme: Homeless Man, Inmate Case, and Bending the Rules 22:03 Dana Steps Up + The New Nurse Mystery (Shifts, Overlap, and Staffing) 24:48 Psychosis Case Update: Communicating Uncertainty to Family 26:13 End-of-Life Cancer Patient: Husband Dynamics and Pain Med Risks 28:17 End-of-Life Choices: Hospice, Dignity, and ‘I Don't Want to Leave' 30:00 Santos' Rough Week: Sleep Deprivation, Garcia, and AI Note Chaos 31:30 AI in Medicine vs Reality: Dictation Errors, Copy-Paste Charts, and Fax Machines 33:55 The Waitress Case Turns Critical: Above-Knee Amputation & Medical Anxiety 35:20 ER Testing 101: D-Dimer, Patient Demands, and Healthcare Costs 37:38 Communication Barriers: Sign Language, iPad Interpreters, and Future AI Translation 39:54 Joy & Ogilvy Career Talk: Why Pathology Is the ‘Hard Pass' Specialty 41:33 Motorcycle Knee Laceration Workup: Fluorescein Joint Injection Explained 42:53 Louis' Death & Pulmonary Hemorrhage: Humanizing the Staff + A Trauma Story 46:02 Drops of God Check-In: ‘Brothers and Sisters' and Where the Season's Headed 49:22 Wrap-Up: Upcoming Pods (Industry, Nolan Rewatch) and Farewell

In this episode of Pathmonk Presents, we welcome Edgardo Melgar, Chief Growth Officer at Ogilvy, a world-renowned creative agency. Edgardo shares insights into Ogilvy's rich legacy of growing brands and businesses through their "borderless creativity" approach. He discusses how Ogilvy tackles diverse client challenges, from branding to content creation and public relations, always channeling solutions through creativity. Edgardo also delves into Ogilvy's focus on people development, the role of AI in marketing, and the importance of continuous personal growth. This episode offers valuable perspectives on creative problem-solving, global marketing strategies, and the future of the advertising industry.

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1316 She Went Too Deep: Epstein's Expanding Files and the Sudden Silencing of Blue Butterfly Note: This is a re-issue of Ep.#1263 “Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control”, published on October 6th, 2025. Due to recent developments related to the Epstein Files and the recent public announcement of Sarah McCarthy, author of Blue Butterly, we have decided to publish the episode again. What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor (THIS BOOK IS NO LONGER AVAILABLE) SUPPORT OUR SPONSORS!!! QUINCE Luxury, European linen that gets softer with every wash! Turn up the luxury when you turn in with Quince. Go to Quince dot com slash RSSP for free shipping on your order and 365-day returns. Now available in Canada, too ⁠ BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Visuals: https://getbehindthebillboard.com/episode-102-samira-ansariEpisode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira's career has spanned roles in Melbourne, Paris, and now NYC.We began with a D&AD award winning campaign from the start of Samira's career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker strategically placed on airport windows the campaign literally took off. A wonderfully simple idea which we reckon could have been the inspiration for BA Look up ;-)Next the ground-breaking Michelob Ultra McEnroe vs. McEnroe virtual tennis match which won a Sports Emmy and a Gold Lion. We've previously spoken to Alex Abrantes (episode #57) on this, but it was nice to hear Samira's point of view on a campaign that garnered $20m earned media, 3bn impressions and became a piece of global entertainmentFor Coke, we talked about the ReCycle me campaign. A brilliantly simple idea, which won a ton of awards, including a Grand Prix at Cannes. We chatted about how the idea came to life, the brief (it's on the side of the can: RECYCLE ME) the global reach of the work and how each ‘re-cycled' headline was crafted and chosen.Last but not least we went behind the trifle, at the top of the fridge, to find a Stella and the story behind the ‘Hiders Keepers' campaign. The shots from legendary photographer @aleburset (hopefully coming on the show this Spring) are amazing - a sort of boozy Where's Wally?Thank you Samira so much for coming on the show and sharing your work and we hope your knee is feeling better

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Is cost cutting really a strategy or is it quietly holding businesses back? In this episode of the Business Leader podcast, Sir Richard Harpin sits down with advertising and marketing legend Rory Sutherland. Sutherland challenges some of the most deeply held assumptions in modern business, from efficiency and procurement to marketing, pricing, and customer experience – all through the lens of a marketer. Drawing on decades of experience at the advertising group Ogilvy and in behavioural science, Rory explains why an obsession with cost reduction and short-term efficiency can destroy long-term value, and why businesses need to think in terms of opportunity, not just spreadsheets. This episode is essential listening for founders, CEOs and senior leaders who want to grow sustainably without sacrificing innovation, trust, or long-term opportunity. Subscribe for weekly conversations with the thinkers and leaders shaping the future of business. Hosted on Acast. See acast.com/privacy for more information.

Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

NBL NOW | Everything NBLAJ Ogilvy & Joel Peterson-AJ Ogilvy talks Pride Round and the reaction to his sit down with Isaac Humphries-AJ talks hoops and who he likes in NBL26-The MVP race is still Alive-Do the Hawks still have a chance at post season successSee omnystudio.com/listener for privacy information.

My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.

In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby's faces on shop shutters. 

Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act.Today, I'm joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he's here to show us how to move from being an AI novice to an AI architect. We're talking about the "Micro-Agency of One"—a way to use autonomous agents to scale your output and strategy without ever hiring a team.Tune in to discover:The Expert Gap: Why 80% of marketers are "dabblers" and how to join the expert tier.Instruction Layering: The secret to using separate files to hardcode logic into your AI agents.Autonomous Research: Why tools like Manus.im are the new gold standard for deep business analysis.The Synthetic Audience Hack: How to use the Code Interpreter to "game out" your marketing strategy across dozens of segments in seconds.Key Highlights:[08:15] Why most users are severely under-utilizing Gen AI.[16:40] Chat Hygiene: How to prevent your AI from getting "confused" over time.[22:10] Creating "If-Then" logic for reliable marketing execution.[36:20] Using Code Interpreter to scale your message testing 50x.[42:15] The 2026 Edge: How to maintain strategic differentiation in an AI world.Guest Links:Sequencr.aiConnect with Matt on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

After a few weeks of professional golf Down Under, Australian golf legend Geoff Ogilvy joins Andy Johnson on The Fried Egg Golf Podcast. Andy and Geoff unpack the 2025 Australian Open at Royal Melbourne and Geoff shares his thoughts on where his national championship stands in the men's professional game. The two also discuss a potential "world-tour" schedule for the pros before previewing the 2026 Presidents Cup at Medinah Country Club. As both International captain and part of the architecture team that redesigned Course Three at Medinah, Geoff has plenty of knowledge about one of next year's biggest events.

Watch on YouTube » Read this episode » During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence. (She thinks I'm an actual influencer, haha.) We braved the winter weather and did an interview while walking towards the Museum of Natural History. I always tell people that if you want to explain what you do, try explaining it like you're talking to a kid. Well, this is my attempt! I could have explained it to her in way more complex terms and she would have understood me – she's a smart cookie. She asked me some pretty deep questions! But you get what I mean. Reflecting on our interview, I realized it's really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords. If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied: Ogilvy on Advertising - David Ogilvy The Boron Letters - Gary Halbert Advertising Headlines that Make You Rich - David Garfinkle Influence - Robert Cialdini The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Great Leads - Michael Masterson & John Forde Tested Advertising Methods - John Caples EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for You Are the Brand Academy » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

Daisy and Lehmo are back and start the show with the All Sports Report as McLaren bungle an almost guaranteed win for Oscar Piastri in Qatar. We want you to pump yourself up with Monday Brag Artist, we announce the winner of our Australian Open Pro-Am competition, and Greg Rust is on the line to discuss what went wrong for McLaren at the Qatar GP, and the controversial finish to the Supercars Championship Grand Final in Adelaide. Off the back off the opening of Melbourne's Metro Tunnel, Lehmo delivers his top 5 tunnels of all time, then Daisy details how he got sucked in to the Black Friday sales. 2010 Australian Open Golf Champion Geoff Ogilvy calls in from Royal Melbourne ahead of this weekend's tournament, and he has some advice for Lehmo for Wednesday's pro-am. Finally, we ask Rush Hour Family member Sarah what she's having for dinner.See omnystudio.com/listener for privacy information.

Chris Perkins is the President of Model B, an independent growth marketing agency that leverages a unique blend of internal and external talent to deliver innovative solutions for clients. Under Chris' leadership, Model B has built a network of over 60 vetted agency partners worldwide and achieved significant momentum, helping brands achieve superior marketing results through a flexible, collaborative model. Chris brings decades of experience from top agencies like Ogilvy, Hal Riney, and Publicis, and was the first CMO of Brand USA, where he led a $200 million global tourism campaign delivering a 20:1 ROI. In this episode… The traditional agency model is crumbling under the weight of modern work. With teams scattered across time zones and top talent opting for freelance freedom, agencies are being forced to rethink what it means to deliver value. How do you build world-class campaigns when your best people might never meet in person? According to Chris Perkins, the answer lies in embracing flexibility instead of fighting it. Drawing from decades of experience at global agencies like Ogilvy, Hal Riney, and Publicis, Chris believes the future of marketing depends on blending small, highly focused internal teams with curated networks of external experts. His Partner Collective approach allows agencies to scale up or down instantly while maintaining top-tier quality — something that traditional hierarchies struggle to achieve. By pairing management consulting principles with this cloud-based collaboration model, Chris argues that agencies can finally align talent, technology, and client needs in a way that works for the modern era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chris Perkins, President of Model B, to discuss how agencies can evolve for a world of remote work and on-demand talent. They talk about what Chris learned from the heyday of big ad firms, how Model B's Partner Collective bridges global expertise, and why smaller, focused teams often outperform large ones. Chris also shares insights on designing agency systems that thrive in the post-office world.

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Kevan Lee and Shannon Deep, co-founders of Bonfire – a creative studio reimagining what it means to build brands, tell stories, and live meaningful lives. We talk about how Bonfire began as a "Trojan horse" – a branding agency on the surface, but really a vehicle for deeper questions: What does fulfilling work look like? How do we find meaning beyond our careers? And how can business become a space for honesty, connection, and growth? Kevan and Shannon share how their partnership formed, what it takes to build trust as co-founders, and how vulnerability and self-awareness fuel their collaboration. We explore their path from tech and theater to building Bonfire, hosting creative retreats, and helping founders tell more authentic stories. We also dive into how AI is changing storytelling, the myth of "broetry" on LinkedIn, and why transparency is the future of marketing. If you're curious about what's next for creativity, leadership, and meaningful work, this episode is for you. And for more conversations like this, stay tuned for Responsive Conference 2026, where we'll be continuing the dialogue on human connection, business, and the evolving role of AI. Start (0:00) How Bonfire Started (14:25) Robin notes how transparent and intentional they've been building their business and community Says Bonfire feels like a 21st-century agency – creative, human, and not traditional Invites them to describe what they're building and their vision for it Kevan's response: Admits he feels imposter syndrome around being called an "entrepreneur" Laughs that it's technically true but still feels strange Describes Bonfire as partly a traditional branding agency They work with early-stage startups Help with brand strategy, positioning, messaging, and differentiation. But says the heart of their work is much deeper "We create spaces for people to explore what a fulfilling life looks like – one that includes work, but isn't defined by it." Their own careers inspired this – jobs that paid well but felt empty, or jobs that felt good but didn't pay the bills Bonfire became their way to build something more meaningful A space to have these conversations themselves And to invite others into it This includes community, retreats, and nontraditional formats Jokes that the agency side is a Trojan horse – a vehicle to fund the work they truly care about Shannon adds: They're agnostic about what Bonfire "does" Could be a branding agency, publishing house, even an ice cream shop "Money is just gas in the engine." The larger goal is creating spaces for people to explore their relationship to work Especially for those in transition, searching for meaning, or redefining success Robin reflects on their unusual path Notes most marketers who start agencies chase awards and fame But Shannon and Kevan built Bonfire around what they wished existed Recalls their past experiences Kevan's path from running a publication (later sold to Vox) to Buffer and then Oyster Shannon's shared time with him at Oyster Mentions their recent milestone – Bonfire's first live retreat in France 13 participants, including them Held in a rented castle For a two-year-old business, he calls it ambitious and impressive Asks: "How did it go? What did people get out of it?" Shannon on the retreat Laughs that they're still processing what it was They had a vibe in mind – but not a fixed structure One participant described it as "a wellness retreat for marketers" Not wrong – but also not quite right Attendees came from tech and non-tech backgrounds The focus: exploring people's most meaningful relationship to work Who you are when you're not at your desk How to bring that awareness back to real life — beyond castles and catered meals People came at it from different angles Some felt misaligned with their work Others were looking for something new Everyone was at a crossroads in their career Kevan on the space they built The retreat encouraged radical honesty People shared things like: "I have this job because I crave approval." "I care about money as a status symbol." "I hate what I do, but I don't know what else I'd be good at." They didn't force vulnerability, but wanted to make it safe if people chose it They thought deeply about values – what needed to be true for that kind of trust Personally, Kevan says the experience shifted his identity From "marketer" to something else – maybe "producer," maybe "creator" The retreat made him realize how many paths are possible "Now I just want to do more of this." Robin notes there are "so many threads to pull on" Brings up family business and partnerships Shares his own experience growing up in his dad's small business Talks about lessons from Robin's Cafe and the challenges of partnerships Says he's fascinated by co-founder dynamics – both powerful and tricky Asks how Shannon and Kevan's working relationship works What it was like at Oyster Why they decided to start Bonfire together And how it's evolved after the retreat Kevan on their beginnings He hired Shannon at Oyster – she was Editorial Director, he was SVP of Marketing Worked together for about a year and a half Knew early on that something clicked Shared values Similar worldview Trusted each other When Oyster ended, partnering up felt natural – "Let's figure out what's next, together." Robin observes their groundedness Says they both seem stable and mature, which likely helps the partnership Jokes about his own chaos running Robin's Café – late nights, leftover wine, cold quinoa Asks Shannon directly: "Do you still follow Kevan's lead?" Shannon's laughs and agrees they're both very regulated people But adds that it comes from learned coping mechanisms Says they've both developed pro-social ways to handle stress People-pleasing Overachievement Perfectionism Intellectualizing feelings instead of expressing them "Those are coping mechanisms too," she notes, "but at least they keep us calm when we talk." Building Trust and Partnership (14:54–23:15) Shannon says both she and Kevan have done deep personal work. Therapy, reflection, and self-inquiry are part of their toolkit. That helps them handle a relationship that's both intimate and challenging. They know their own baggage. They try not to take the other person's reactions personally. It doesn't always work—but they trust they'll work through conflict. When they started Bonfire: They agreed the business world is unpredictable. So they made a pinky swear: Friends first, business second. The friendship is the real priority. When conflict comes up, they ask: "Is this really life or death—or are we just forgetting what matters?" Shannon goes back to the question and clarifies  Says they lead in different ways. Each has their "zone of genius." They depend on each other's strengths. It's not leader and follower – it's mutual reliance. Shannon explains: Kevan's great at momentum: He moves things forward and ships projects fast. Shannon tends to be more perfectionist: Wants things to be fully formed before releasing. Kevan adds they talk often about "rally and rest." Kevan rallies, he thrives on pressure and urgency. Shannon rests, she values slowing down and reflection. Together, that creates a healthy rhythm.  Robin notes lingering habits Wonders if any "hangovers" from their Oyster days remain. Kevan reflects  At first, he hesitated to show weakness. Coming from a manager role, vulnerability felt risky. Shannon quickly saw through it. He realized openness was essential, not optional. Says their friendship and business both rely on honesty. Robin agrees and says he wouldn't discourage co-founders—it's just a big decision. Like choosing a spouse, it shapes your life for years. Notes he's never met with one of them without the other. "That says something," he adds. Their partnership clearly works—even if it takes twice the time. Rethinking Marketing (23:19) Kevan's light moment: Asks if Robin's comment about their teamwork was feedback for them. Robin's observation  Notes how in sync Shannon and Kevan are. Emails one, gets a reply CC'd with the other. Says the tempo of Bonfire feels like their collaboration itself. Wonders what that rhythm feels like internally. Kevan's response  Says it's partly intentional, partly habit. They genuinely enjoy working together. Adds they don't chase traditional agency milestones. No interest in Ad Age lists or Cannes awards. Their goal: have fun and make meaningful work. Robin pivots to the state of marketing (24:04) Mentions the shift from Madison Avenue's glory days to today's tech-driven world. Refers to Mad Men and the "growth at all costs" startup era. Notes how AI and tech are changing how people see their role in work and life. Kevan's background  Came from startups, not agencies. Learned through doing, not an MBA. Immersed in books like Hypergrowth and Traction. Took Reforge courses—knows the mechanics of scaling. Before that, worked as a journalist. Gained curiosity and calm under pressure, but also urgency. Admits startup life taught him both good and bad habits. Robin notes  Neither lives the Madison Avenue life. Kevan's in Boise. Shannon's in France. Shannon's background Started in theater – behind the scenes as a dramaturg and producer. Learned how to shape emotion and tell stories. Transitioned into brand strategy in New York. Worked at a top agency, Siegel+Gale. Helped global B2B and B2C clients define mission, values, and design. Competed with big names like Interbrand and Pentagram. Later moved in-house at tech startups. Saw how B2B marketing often tries to "act cool" like B2C. Learned to translate creative ideas into language that convinces CFOs. Says her role often meant selling authentic storytelling to risk-averse execs. Admits she joined marketing out of necessity. "I was 27, broke in New York, and needed a parking spot for my storytelling skills." Robin connects the dots  Notes how Silicon Valley's "growth" culture mirrors old ad-world burnout. Growth at all costs. Not much room for creative autonomy. Adds most big agencies are now owned by holding companies. The original Madison Avenue independence is nearly gone. Robin's reflection  Mentions how AI-generated content is changing video and storytelling. Grateful his clients still value human connection. Asks how Bonfire helps brands tell authentic stories now that the old model is fading. Kevan's take  Says people now care less about "moments" and more about audiences. It's not about one viral hit—it's about building consistency. Brands need to stand for something, and keep showing up. People want that outcome, even if they don't want the hard work behind it. Shannon adds Notes rising skepticism among audiences. Most content people see isn't from who they follow, it's ads and algorithms. Consumers are subconsciously filtering out the noise. Says that's why human storytelling matters more than ever. People crave knowing a real person is behind the message. AI can mimic tone but not authenticity. Adds it's hard to convince some clients of that. Authentic work isn't fast or easily measured. It requires belief in the process and a value system to match. That's tough when your client's investors only want quick returns. Robin agrees  "Look at people's incentives and I'll tell you who they are." Shannon continues Wonders where their responsibility ends. Should they convince people of their values? Or just do the work and let the right clients come? Kevan says they've found a sweet spot with current clients. Mostly bootstrapped founders. Work with them long-term instead of one-off projects. Says that's the recipe that fits Bonfire's values and actually works. The Quarter Analogy (35:36) Robin quotes BJ Fogg: "Don't try to persuade people of your worldview. Look for people who already want what you can teach, and just show them how." He compares arguing with people who don't align to "an acrobat arguing with gravity – gravity will win 100% of the time." The key: harness momentum instead of fighting resistance. Even a small, aligned audience is better than chasing everyone. Kevan shares Bonfire's failed experiment with outbound sales: They tried reaching out to recently funded AI companies. "It got us nowhere," he admits. That experience reminded him how much old startup habits – growth at all costs, scale fast – still shape thinking. "I thought success meant getting as big as possible, as fast as possible. That meant doing outbound, even if it felt inauthentic." But that mindset just added pressure. Realizing there were other ways to grow – slower, more intentional – was a relief. Now they've stopped outbound entirely. Focused instead on aligned clients who find them naturally. Robin connects it to a MrBeast quote. "If I'm not ashamed of the video I put out last week, I'm not growing fast enough." He says he doesn't love the "shame" part but relates to the evolution mindset – Looking back at work from six months ago and thinking, I'd do that differently now. Growth as a visible, measurable journey. Robin shifts to storytelling frameworks: Mentions Kevan and Shannon's analogies about storytelling and asks about "the quarter analogy." Kevan explains the "quarter" story: A professor holds up two quarters: "Sell me the one on the right." No one can – until someone says, "I'll dip it in Marilyn Monroe's purse." That coin now has emotional and cultural value. Marketing can be the same – alchemy that turns something ordinary into something meaningful. Robin builds on that: You can tell stories about a coin's history – "Lincoln touched it," etc. But Kevan's version is different: adding new meaning in the present. "How do you imbue something with value now that makes it matter later?" Shannon's take: It's about values and belonging. "Every story implicitly says: believe this." That belief also says: we don't believe that – defining who's in your tribe. Humans crave that – community, validation, connection. That belonging is intangible but real. "Try selling that to a CFO who just wants ROI. Impossible — but it's real." Kevan adds: Values are one piece – authenticity is another. Some brands already have a genuine story; others want to create one. "We get asked to dip AI companies into Marilyn Monroe's purse," he jokes. The real work is uncovering what's true or helping brands rediscover it. The challenge: telling that story consistently and believably. Robin mentions Shannon's storytelling framework of three parts – Purpose → Story frameworks → Touch points. Shannon breaks it down: Clients usually come in with half-baked "mission" or "vision" statements. She uses Ogilvy's "Big Ideal" model: Combine a cultural tension (what's happening in the world) with your brand's best self. Then fill in the blank: "We believe the world would be a better place if…" That single sentence surfaces a company's "why us" and "why now." It's dramaturgy, really — same question as in theater: "Why this play now?" "Why us?" Bonfire's own version (in progress): "We believe the world would be a better place if people and brands had more room to explore their creativity." Kevan adds: it's evolving, like them. Robin relates it back to his own story: After selling Robin's Café, he started Zander Media to tell human stories. He wanted to document real connections — "the barista-customer relationships, the neighborhood changing." That became his north star: storytelling as a tool for change and human connection. "I don't care about video," he says. "I care about storytelling, helping people become more of who they want to be." Kevan closes the loop: A good purpose statement is expansive. It can hold video, podcasts, even a publishing house. "Maybe tomorrow it's something else. That's the beauty — it allows room to grow." Against the Broetry (49:01) Kevan reflects on transparency and values at Bonfire He and Robin came from Buffer, a company known for radical transparency — posting salaries, growth numbers, everything. Says that while Bonfire isn't as extreme about it, the spirit is the same. "It just comes naturally to invite people in." Their openness isn't a tactic – it's aligned with their values and mission. They want to create space for people to explore – new ideas, new ways of working, more fulfilling lives. Sharing their journey publicly felt like the obvious, authentic thing to do. "It wasn't even a conversation – just who we are." Shannon jumps in with a critique of business culture online Says there's so much terrible advice about "how to build a business." Compliments Robin for cutting through the noise – being honest through Snafu and his newsletter. "You're trying to be real about what selling feels like and what it says about you." Calls out the "rise and grind" nonsense dominating LinkedIn: "Wake up at 4 a.m., protein shake at 4:10, three-hour workout…" Robin laughs – "I'll take the three-hour workout, but I'll pass on the protein shake." Shannon and Kevan call it "broetry" The overblown, performative business storytelling on social media. "I went on my honeymoon and here's what I learned about B2B sales." Their goal with building in public is the opposite: To admit mistakes. To share pivots and moments of doubt. To remind people that everyone is figuring it out. "But the system rewards the opposite – gatekeeping, pretending, keeping up the facade." Shannon says she has "no patience for it." She traces that belief back to a story from college Producer Paula Wagner once told her class: "Here's the secret: nobody knows anything." That line stuck with her. Gave her permission to question authority. To show up confidently even when others pretend to know more. After years of watching powerful men "fail upward," she realized: "The emperor has no clothes." So she might as well take up space too. Transparency, for her, is a form of connection and courage – "When people raise their eyes from their desks and actually meet each other, that's power." Robin thanks Shannon for the kind words about Snafu. Says their work naturally attracts people who want that kind of realness. Then pivots to a closing question: "If you had one piece of advice for founders – about storytelling or business building – what would it be?" Kevan's advice: "Look beyond what's around you." Inspiration doesn't have to come from your industry. Learn from other fields, other stories, other worlds. It builds curiosity, empathy, and creativity. Robin sums it up: "Get out of your silos." Shannon's advice: "Make the thing you actually want to see." Too many founders copy what's trendy or "smart." Ask instead: What would I genuinely love to consume? Remember your audience is human, like you. And remember, building a business is a privilege. You get to create a small world that reflects your values. You get to hire people, pay them, shape a culture. "That's so cool, and it should make you feel powerful." With that power comes responsibility. "Everyone says it's about making the most money. But what if the goal was to make the coolest world possible, for as many people as possible?" Where to find Kevan and Shannon (57:16) Points listeners to aroundthebonfire.com/experiences. That's where they host their retreats. Next one is April 2026. "We'd love to see you there."   Companies/Organizations Bonfire Buffer Oyster Vox Zander Media Siegel+Gale Interbrand Pentagram Reforge Robin's Café Books / Frameworks / Theories Traction BJ Fogg's behavioral model Ogilvy's "Big Ideal" Purpose → Story Frameworks → Touch Point People Paula Wagner BJ Fogg MrBeast (Jimmy Donaldson) David Ogilvy Newsletters Snafu Kevan's previous publication  

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually ConvertsGuests: ????️ Dave Kittle ????️ Tony MaritatoTopics Covered:How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & Hermozi

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

2026 Presidents Cup Captains Brandt Snedeker and Geoff Ogilvy join the podcast. With the event headed to Medinah, the captains discuss what makes team golf so compelling, the U.S. team's dominance, how the International squad continues to come together, and Medinah's course setup following renovations led by none other than Ogilvy himself. Before that, the guys react to some (mean) comments from an old friend, talk about getting back into fitness, the renaissance of sports trading cards, and share an update on the Internet Invitational!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1263 Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor SUPPORT OUR SPONSORS!!! ⁠FABRIC BY GERBER LIFE⁠ Life insurance that's designed to be fast and affordable. You could get instant coverage with no medical exam for qualified applicants. Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at ⁠meet fabric dot com slash STRANGE⁠ ⁠TESBROS⁠ We're a small business built by Tesla owners, for Tesla owners. Everything we do is about helping our customers customize, protect, and maintain their ride — whether it's through our products or YouTube how-tos and reviews. We're running an exclusive giveaway you won't want to miss! Enter now for your chance to win a DIY PPF Full Body Wrap kit tailored to your ride — either the Model Y Juniper or the Cybertruck. This prize is worth up to $2,500 and gives you the ultimate choice: Colored PPF. Clear Matte or Gloss PPF. Or even a Vinyl Wrap option for the Cybertruck Go to⁠ tesbros.com⁠ and use code POD15 for 15% off your first order. HIMS - Making Healthy and Happy Easy to Achieve Sexual Health, Hair Loss, Mental Health, Weight Management START YOUR FREE ONLINE VISIT TODAY - ⁠HIMS dot com slash STRANGE⁠ ⁠https://www.HIMS.com/strange⁠ MINT MOBILE Premium Wireless - $15 per month. No Stores. No Salespeople. JUST SAVINGS Ready to say yes to saying no? Make the switch at MINT MOBILE dot com slash STRANGEPLANET. That's MINT MOBILE dot com slash STRANGEPLANET BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Albert Cheng has led growth at three of the world's most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.What you'll learn:1. How to use the explore-exploit framework to find new growth opportunities2. How showing premium features to free users doubled Grammarly's upgrades to paid plans3. What good retention looks like for a consumer subscription app4. Why resurrected users drive 80% of mature product growth5. Why “reverse trials” work better than time-based trials6. The three pillars of successful gamification: core loop, metagame, and profile —Brought to you by:Vanta—Automate compliance. Simplify security.Jira Product Discovery—Confidence to build the right thingMiro—A collaborative visual platform where your best work comes to life—Where to find Albert Cheng:• X: https://x.com/albertc248• LinkedIn: https://www.linkedin.com/in/albertcheng1/• Chess.com: https://www.chess.com/member/Goniners—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• Explore vs. Exploit: https://brianbalfour.com/quick-takes/explore-vs-exploit• Grammarly: https://www.grammarly.com/• Reforge: https://www.reforge.com/• Chess.com: https://www.chess.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Figma: https://www.figma.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Claude Code: https://www.anthropic.com/claude-code• GitHub Copilot: https://github.com/features/copilot• Noam Lovinsky on LinkedIn: https://www.linkedin.com/in/noaml/• The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack): https://www.lennysnewsletter.com/p/the-happiness-and-pain-of-product• Kyla Siedband on LinkedIn: https://www.linkedin.com/in/kylasiedband/• The Duolingo handbook: https://blog.duolingo.com/handbook/• Lenny's post on X about the Duolingo handbook: https://x.com/lennysan/status/1889008405584683091• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennysnewsletter.com/p/the-rituals-of-great-teams-shishir• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Kasparov vs. Deep Blue | The Match That Changed History: https://www.chess.com/article/view/deep-blue-kasparov-chess• Magnus Carlsen: https://en.wikipedia.org/wiki/Magnus_Carlsen• Elo rating system: https://www.chess.com/terms/elo-rating-chess• Stockfish: https://en.wikipedia.org/wiki/Stockfish_(chess)• AlphaGo on Prime Video: https://www.primevideo.com/detail/AlphaGo/0KNQHKKDAOE8OCYKQS9WSSDYN0• Statsig: https://www.statsig.com/• The State of Product in 2026: Navigating Change, Challenge, and Opportunity: https://www.atlassian.com/blog/announcements/state-of-product-2026• Erik Allebest on LinkedIn: https://www.linkedin.com/in/erikallebest/• Daniel Rensch on X: https://x.com/danielrensch• Chariot: https://en.wikipedia.org/wiki/Chariot_(company)• San Francisco 49ers: https://www.49ers.com/• Breville Barista Express: https://www.breville.com/en-us/product/bes870—Recommended books:• Snuggle Puppy!: A Little Love Song: https://www.amazon.com/Snuggle-Puppy-Little-Boynton-Board/dp/1665924985• Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X• Dark Squares: How Chess Saved My Life: https://www.amazon.com/Dark-Squares-Chess-Saved-Life/dp/1541703286—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

What happens when you mix grief, comedy, and a brutally honest take on life's hardest moments? You get John Kenney's new book, I See You've Called in Dead. In this episode, I (i.e., me–Paul–the host) sit down with John Kenney—award-winning author and longtime New Yorker contributor—for a candid and sometimes very funny conversation about writing, death, and living imperfectly, a topic we all know something about. I first learned of John 20 years ago when someone gave me a copy of his book Truth in Advertising and said, “this author is smart, wicked funny, and a little dark - you'll love it.” I did. So I was thrilled to get the chance to talk to him about the new book and to hear a first-hand account of his journey from Ogilvy & Mather copywriter to getting published in the New Yorker and eventually becoming an award-winning novelist. One of six boys in a big Irish family, John dedicates the book to his late brother, a firefighter who died of pancreatic cancer, potentially related to his work at Ground Zero, starting the afternoon of 9/11/01. I just re-listened to this conversation, and I am grateful to John for being so open about his career, his family, and his admiration for the father who became a widower far too soon. I hope you enjoy it as much as i did. . Learn more about John: https://www.instagram.com/johnkenneywriter/?hl=enFollow Paul: https://words.paulollinger.com/