Podcasts about Ogilvy

Uncover your 3 mistakes holding back your progress: https://unsplice.com/helpIs your documentary edit boring your viewers because it lacks structure?In this episode of The Video Editing Podcast, Shiny shares the exact three-act structure that transforms meandering footage into compelling stories - the same framework used for Emmy-nominated work and commercials for major clients like Vice, BBC, and Ogilvy. You'll learn why most documentaries lose viewers in the first five minutes and how to create an emotional connection that keeps them watching. You'll discover how to build a strong Act 2 that maintains engagement through challenges and surprises rather than just dumping information. You'll also master creating satisfying Act 3 conclusions that don't just end abruptly but show both resolution and legacy, elevating your video editing from amateur to professional level.Transform your next video editing project from a collection of footage into a story that clients will pay £300-500 per day for by listening to this essential episode on documentary structure.Links:Book a mentoring call: https://unsplice.com/helpSupport this podcast at — https://redcircle.com/the-video-editing-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos. 

Visuals: https://getbehindthebillboard.com/episode-96-ajab-samraiEpisode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orchard in the Malvern Hills.We discussed how Ajab started his career at Saatchi & Saatchi in 1987 as one of the first British born Asians to break into the industry, creating the iconic Commission for Racial Equality poster campaign. He became one of the youngest Creative Group Heads in the history of Saatchi's going on to work on some of the world's biggest brands.We discovered why he decided to ‘frighten himself' after his long tenure at Saatchi's to take up the challenge of Ogilvy Japan, an agency in a different country, with a different culture and different language. Plus the agency was stuck at the very bottom of the Ogilvy league. No pressure then!His story of success is a lesson in perseverance and belief with some incredible OOH projects for Tokyo FM and Uber Eats, helping Ogilvy Japan become agency of the year and Ajab was named Japanese creative of the year. This success helped push his awards tally to over 300, winning major honours at every show in the world.Listen to the craft that went into the Sagawa soy sauce campaign, where all the imagery was created by an artist using soy sauce. And hear how the Condomania campaign flirted with suffocating the cast on what must be one of the most insane shoots ever. We even had time to cover the Mount Fuji Rubbish Billboards which were anything but rubbish, cleaning up the mountain and at awards shows alike.Ajab thank you so much for being so generous with your stories (and your apples!). It was a real pleasure.Thanks to our sponsorsBauer Media OutdoorView2FillSuper OptimalGAS Music

Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for Ogilvy Health, explains what it means to lead with an earned-first mindset. She discusses what she looks for when building client-facing teams to ensure they are best equipped to service client needs. Shannon also offers practical advice on how to communicate with clients in a way that builds trust and drives meaningful results.D S Simon Media⁠⁠ is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren't shrinking - they're polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory's thoughts on advertising as a force for good Whether you're a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory's thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

Uncover your 3 mistakes holding back your progress: https://unsplice.com/helpHave you ever wasted half your day hunting for a missing video asset, panicking as a tight deadline approaches? In this episode of The Video Editing Podcast, Shiny exposes the industry folder structure that professionals use at BBC, Vice, and Ogilvy – so you'll never lose your reputation (or another client) over poor organisation. You'll discover first-hand how mastering asset management can turn chaotic projects into smooth workflows, guaranteeing clients see you as fast, reliable and worth re-hiring for top rates.You'll learn:How to build an ultra-clear folder structure so you can find any asset in 10 seconds flat and speed up your video editing workflow.The clever tricks pros use to handle client briefs, feedback, graphics, and exports, so you never get caught out by last-minute requests.Why reliability and organisation are the secret skills that set premium editors apart – and how you can use them to boost your rates.Want to work like an Emmy-nominated editor and finally stop the endless searching agony? Press play and unlock your professional edge in asset organisation on The Video Editing Podcast.Timestamps:[00:00:00] Why messy folders kill your reputation[00:02:09] The top-level folder structure: four essential folders[00:04:01] Documents folder: brief, feedback, fonts & references[00:05:20] Exports vs production assets: keeping it clear[00:07:03] Footage, proxies, raw media and date formats[00:09:43] Graphics, logos and international clarity[00:10:33] The Online phase: mastering project handover[00:11:37] Projects and supplied assets: never lose a file[00:12:57] Speed, reliability and why organisation gets you hired[00:15:09] Premiere Pro bin structure & AI-powered search[00:15:47] Final tip: naming conventions that save your projectsURLs mentioned: https://unsplice.com/helpTechnical Workflow Workshop: https://unsplice.com/workflowSupport this podcast at — https://redcircle.com/the-video-editing-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Host Gil Bashe sits with colleague Ritesh Patel a healthcare marketing and growth executive, innovator, and advisor active at the intersection of health, technology, and go-to-market strategy. Ritesh is Chief Growth Officer at Doceree, where he leads global growth and innovation for point-of-care engagement platforms. With a career spanning senior digital health roles at Ogilvy, InVentiv Health, and Sanofi, Ritesh is recognized as a pioneer in healthcare marketing and digital transformation. A frequent speaker, startup advisor, and award-winning strategist, he's passionate about reimagining how technology and trust converge in healthcare communications. We discuss: 1. Digital innovation in healthcare marketing. 2. The future of point-of-care platforms and 3. Building trust & impact through tech-driven strategies. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

2026 Presidents Cup Captains Brandt Snedeker and Geoff Ogilvy join the podcast. With the event headed to Medinah, the captains discuss what makes team golf so compelling, the U.S. team's dominance, how the International squad continues to come together, and Medinah's course setup following renovations led by none other than Ogilvy himself. Before that, the guys react to some (mean) comments from an old friend, talk about getting back into fitness, the renaissance of sports trading cards, and share an update on the Internet Invitational!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod

Heather and Kelly sit down with producers from Ogilvy to discuss  the work, the challenges, and the changes creatives in the advertising industry are navigating: from AI and evolving client relationships to the way content is being created, consumed, and valued. Season 1, Episode 1 of Community Table. 

In this episode of GREAT POWER PODCAST, host Ilan Berman speaks with Priyank Mathur of Mythos Labs regarding the growing global focus on artificial intelligence, where America stands currently, and what it means for our Great Power rivalry with the PRC. BIO:Priyank Mathur is Founder and CEO of Mythos Labs, a company that uses AI and strategic communications to combat global security threats. He advises senior leadership of governments, the United Nations and technology companies on AI and emerging technologies. Previously, Mr. Mathur served as a Policy Advisor in the Office of the Secretary at the U.S. Department of Homeland Security (DHS) and as Global Consulting Director at Ogilvy and Mather. Mr. Mathur holds graduate degrees from the Massachusetts Institute of Technology (MIT) and Boston University. 

Send us a textWe share a six-book reading stack and explain why switching between genres—biography, classic epic, mystery, gothic, and marketing—makes ideas stick. We show how fast first reads, slow second reads, and simple note-taking turn reading into a useful habit.• six-book list from Lucas to Homer to Hopkins• how the chapter-by-chapter “buffet” system works• why second reads deepen insight and recall• Daniel Pink's note-taking approach we use  https://youtu.be/vhZ6QAYlA_g?si=6d9GU0e3sWRZW1iq• parallels between Appointment with Death and Mexican Gothic• book recs from David Senra's Founders podcast  https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj?si=469d2cf689e2472e• new arrivals: Sam Walton https://www.amazon.com/dp/0553562835?ref=ppx_yo2ov_dt_b_fed_asin_title Ogilvy on Advertising  https://www.amazon.com/dp/039472903X?ref=ppx_yo2ov_dt_b_fed_asin_title • invite for listener book feedback via emailPlease like, subscribe, share, tell your friends and family about the podcastIf you've read any of these books, send me an email: scott@scottownsend.infoSupport the showI ♥ my podcast host @Buzzsprout. This link will get us both a $20 credit if you upgrade! https://www.buzzsprout.com/?referrer_id=1087190 The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter https://bit.ly/3enLDQaFacebook https://bit.ly/2Od4ItOInstagram https://bit.ly/2ClncWlSend me a text: 918-397-0327Executive Producer: Ben TownsendCreative Consultant: Matthew Blue TownsendShot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAuSamson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack https://amzn.to/3TIbACeVoice Actor: Britney McCulloughLogo by Angie Jordan https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1263 Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor SUPPORT OUR SPONSORS!!! ⁠FABRIC BY GERBER LIFE⁠ Life insurance that's designed to be fast and affordable. You could get instant coverage with no medical exam for qualified applicants. Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at ⁠meet fabric dot com slash STRANGE⁠ ⁠TESBROS⁠ We're a small business built by Tesla owners, for Tesla owners. Everything we do is about helping our customers customize, protect, and maintain their ride — whether it's through our products or YouTube how-tos and reviews. We're running an exclusive giveaway you won't want to miss! Enter now for your chance to win a DIY PPF Full Body Wrap kit tailored to your ride — either the Model Y Juniper or the Cybertruck. This prize is worth up to $2,500 and gives you the ultimate choice: Colored PPF. Clear Matte or Gloss PPF. Or even a Vinyl Wrap option for the Cybertruck Go to⁠ tesbros.com⁠ and use code POD15 for 15% off your first order. HIMS - Making Healthy and Happy Easy to Achieve Sexual Health, Hair Loss, Mental Health, Weight Management START YOUR FREE ONLINE VISIT TODAY - ⁠HIMS dot com slash STRANGE⁠ ⁠https://www.HIMS.com/strange⁠ MINT MOBILE Premium Wireless - $15 per month. No Stores. No Salespeople. JUST SAVINGS Ready to say yes to saying no? Make the switch at MINT MOBILE dot com slash STRANGEPLANET. That's MINT MOBILE dot com slash STRANGEPLANET BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Albert Cheng has led growth at three of the world's most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.What you'll learn:1. How to use the explore-exploit framework to find new growth opportunities2. How showing premium features to free users doubled Grammarly's upgrades to paid plans3. What good retention looks like for a consumer subscription app4. Why resurrected users drive 80% of mature product growth5. Why “reverse trials” work better than time-based trials6. The three pillars of successful gamification: core loop, metagame, and profile —Brought to you by:Vanta—Automate compliance. Simplify security.Jira Product Discovery—Confidence to build the right thingMiro—A collaborative visual platform where your best work comes to life—Where to find Albert Cheng:• X: https://x.com/albertc248• LinkedIn: https://www.linkedin.com/in/albertcheng1/• Chess.com: https://www.chess.com/member/Goniners—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• Explore vs. Exploit: https://brianbalfour.com/quick-takes/explore-vs-exploit• Grammarly: https://www.grammarly.com/• Reforge: https://www.reforge.com/• Chess.com: https://www.chess.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Figma: https://www.figma.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Claude Code: https://www.anthropic.com/claude-code• GitHub Copilot: https://github.com/features/copilot• Noam Lovinsky on LinkedIn: https://www.linkedin.com/in/noaml/• The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack): https://www.lennysnewsletter.com/p/the-happiness-and-pain-of-product• Kyla Siedband on LinkedIn: https://www.linkedin.com/in/kylasiedband/• The Duolingo handbook: https://blog.duolingo.com/handbook/• Lenny's post on X about the Duolingo handbook: https://x.com/lennysan/status/1889008405584683091• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennysnewsletter.com/p/the-rituals-of-great-teams-shishir• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Kasparov vs. Deep Blue | The Match That Changed History: https://www.chess.com/article/view/deep-blue-kasparov-chess• Magnus Carlsen: https://en.wikipedia.org/wiki/Magnus_Carlsen• Elo rating system: https://www.chess.com/terms/elo-rating-chess• Stockfish: https://en.wikipedia.org/wiki/Stockfish_(chess)• AlphaGo on Prime Video: https://www.primevideo.com/detail/AlphaGo/0KNQHKKDAOE8OCYKQS9WSSDYN0• Statsig: https://www.statsig.com/• The State of Product in 2026: Navigating Change, Challenge, and Opportunity: https://www.atlassian.com/blog/announcements/state-of-product-2026• Erik Allebest on LinkedIn: https://www.linkedin.com/in/erikallebest/• Daniel Rensch on X: https://x.com/danielrensch• Chariot: https://en.wikipedia.org/wiki/Chariot_(company)• San Francisco 49ers: https://www.49ers.com/• Breville Barista Express: https://www.breville.com/en-us/product/bes870—Recommended books:• Snuggle Puppy!: A Little Love Song: https://www.amazon.com/Snuggle-Puppy-Little-Boynton-Board/dp/1665924985• Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X• Dark Squares: How Chess Saved My Life: https://www.amazon.com/Dark-Squares-Chess-Saved-Life/dp/1541703286—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Miriam Shirley, que acabou de assumir como nova presidente da BrandLovers - dois anos depois de ter saído do cargo de CEO no grupo Publicis – é a convidada deste CMO Playbook.Rapha Avellar recebe a executiva ganhadora do Prêmio Caboré em 2017 e que ocupou cargos de liderança na Starcom e Ogilvy para debater as transformações da mídia e do mercado publicitário neste século.Na conversa, Miriam argumenta que toda inovação de canal causa confusão nas métricas, compartilha lições de sua carreira e divide a experiência de liderar uma conta como Coca-Cola em contextos diferentes como a Cidade do México e o Rio de Janeiro.Ela comenta o que observou do mercado e nas conversas entre os maiores nomes da publicidade nos dois anos que esteve dedicada à vida pessoal - e seus 33 sobrinhos -, troca números valiosos sobre a Creator Economy com Rapha e explica por que resolveu voltar ao mercado, em uma startup, neste momento.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is hiring one of the biggest challenges you've faced when it comes to running your agency? How do you sift through hundreds of applications when most don't even read the job description? Today's featured guest opens up about the realities of building a team, the role that gave him his time back, and why finding the right people, not unicorns, but the right fits can make or break an agency's growth. Dan Salganik is the managing partner and CEO of Visual Fizz, a Chicago-based digital full-service marketing agency. He spent years working at agencies of every size and learning of the many flaws in their operations: bloated overhead, work designed more to win awards than to serve clients, and inefficiencies everywhere. Instead of sticking it out, he decided to try something different. With the help of a co-founder he met online, he turned his freelance gig into an actual business. Within nine days of their first conversation, they had their first paying client. Once they were at three clients, they decided it was time to make it official and started Visual Fizz. In this episode, we'll discuss: The digital nomad myth. Hiring as the biggest challenge for agency success. The unicorn problem. Why the big guys should be worried. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Inspired to Create Something Better After Working With The Big Guys Dan's path into agency life started straight out of college, working at agencies as a project manager. He saw how the big guys worked and was frustrated by the waste. Expensive office space downtown, teams focused on portfolio-building instead of client results, and layers of inefficiency that didn't make sense to him. After a layoff, he started contracting and freelancing. After a while, he figured if he was already selling his time, why not build a team and sell more than just his own hours? Partnering with a co-founder who brought SEO and paid search chops, he launched Visual Fizz for just $50 and a “crappy logo.” The Digital Nomad Myth At first, Dan thought the digital nomad lifestyle was going to be the dream. He traveled through Asia, working out of hostels, hopping on 2 a.m. client calls from rooftop hotels, and running projects with a global team scattered across South Africa, Kuwait, and the U.S. It sounded cool on paper—but the reality was brutal. Trying to serve U.S. clients while living 12 hours ahead was a recipe for burnout. As he put it, “If you're traveling to Southeast Asia and trying to hit U.S. hours, you're in for a rude awakening.” Over time, he realized international travel had to shift into more realistic time zones if he wanted to scale the agency. From Scrappy Start to Scaling Smart Visual Fizz didn't take off by accident. From the beginning, Dan and his co-founder knew they wanted more than just a freelancing partnership. She had the technical expertise, he had the business and sales skills, and together they leaned into that divide. Their first clients came on at around $2,500/month retainers, which felt big at the time. But what really set them apart was their willingness to sell the agency model—not just themselves as individual contractors. Dan admits the early days were DIY to the extreme. He designed the first website, created the brand, and hustled every step of the way. But over time, they shifted from being “just two freelancers” into a legit business with structure, processes, and a growing client roster. Why Hiring is Always the Hardest Part Dan didn't hesitate when asked about the hardest part of running an agency: hiring. In a business where you're selling knowledge and time, having the right people is everything. And finding those people can be tough, especially for smaller agencies. Posting a single job ad often results in 700 to 1,500 applications—most of which are noise. Dan prefers entrepreneurial-minded hires over candidates with perfect credentials. He values people who can adapt, who want to learn, and who bring a cultural fit to the table. That's how he's built a team that can handle change in an industry that shifts constantly. Like most founders, Dan has had terrible interview experiences with candidates who applied mindlessly as soon as they saw an opening and didn't bother to read anything about the profile required. People were showing up to interviews while in their card eating, not even knowing the company's name, and clearly not having the skills required. If you've ever found yourself in this position, overwhelmed by resumes and constantly interviewing the wrong people, bury a hidden instruction in your job post, like requiring a candidate to send a video with a specific subject line to a private email. The people who follow directions prove they're serious. The rest self-select out, saving you hours of wasted interviews Tired of the fancy resumes and disastrous interviews, Dan has turned to his contractors. He's hired people who had contracted with the agency for years, which of course had the advantage of already understanding their capabilities and knowing they were up to the task. Furthermore, Dan considers himself to be very fiscally conservative when it comes to hiring, so he prefers working with the person until he feels he can comfortably hire them to be a full time team member. The Hire That Changed Everything For Dan, the biggest game-changer was bringing in a project manager who grew into a project lead. Having someone who could take ownership of processes, build out SOPs, and even tell him to log off at 6 p.m. gave him the space to focus on the bigger picture, strategy, branding, and biz dev. The right project manager isn't just checking boxes. They protect your time. They let you walk into client conversations clear-headed instead of stressed about whether a deliverable is behind. When they can run the team and operations, you can finally do the job of a CEO: winning new business and setting the direction of the agency. Stop Chasing Unicorn Hires What's the next hire on Dan's list? A hybrid between a campaign strategist and a creative marketing manager. Someone who can think strategically, get hands-on with campaigns, and still spot when an SEO report doesn't make sense to a client. Sounds great but also sounds like a unicorn. As most agency owners eventually learn: unicorn hires exist, but you can't build a hiring strategy around finding them. Instead, hire clearly defined roles—project managers who love execution, account managers who thrive on client leadership. When you stumble across someone who can flex across lanes, great. But don't make that the expectation. How to Train Your Team to Sell Naturally Dan's agency doesn't run with a traditional account manager structure. Their PMs double as client leads, which means Dan had to find a way to make sales training part of the culture without turning his team into pushy salespeople. The secret to this training is storytelling. Instead of saying, “Hey, we can upsell you,” his team learns to connect client comments with relevant success stories. If a client mentions running a content audit, a PM can naturally suggest looping in the SEO lead, not because they're chasing revenue but because they know it will help the client. Over time, this approach builds trust and positions the agency as a partner, not just a vendor. Positioning in a Shifting Market Dan has seen client expectations are moving “down a notch” lately. Big brands that once chased Ogilvy or Leo Burnett are now hunting for mid-sized partners. Those mid-sized companies are shifting to smaller shops. And boutique agencies like Visual Fizz are landing $100–500 million clients who want to be a top priority instead of client number 142 on a massive roster. It's the boutique hotel effect. Clients don't always want the 3,000-room resort. Sometimes they want the place where the staff knows their name, treats them like the biggest deal in the building, and still delivers world-class service. For smaller agencies, that's a huge opportunity to win the types of clients that used to feel out of reach. Why Lean Agencies Have the Edge The future isn't kind to bloated agencies. What used to take 100 people a few years ago could now be done with 40—or even 15. Large firms with huge overhead and outdated models will struggle unless they pivot, merge, or find a vertical niche. Meanwhile, smaller and mid-sized agencies that can move fast, price smart, and deliver with a lean team are better positioned than ever. As Dan put it, even Fortune 500 companies are asking, “Why should I pay $50k a month for SEO when I can get the same expertise at $8k?” Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Neste CMO Playbook, Rapha Avellar recebe Luiz Fernando Musa, Chief Executive do Grupo Ogilvy Brasil.Grande defensor da criatividade como diferencial competitivo, ele passou os últimos 30 anos criando campanhas de sucesso e vendo de perto todas as transformações do marketing das empresas e das agências de publicidade.Musa discute o papel da inteligência artificial, aconselha CMOs a "tirar as muletas" para abraçarem a mudança e ressalta que é preciso agir com humildade intelectual, e estar disposto a reaprender constantemente em um mundo onde "tudo está em cheque".Ainda dá dicas de como mover consumidores, focando na autenticidade e credibilidade, definindo o que a marca realmente acredita e entrega, e o executivo reflete sobre a importância do tempo e da construção de legado, contrastando com a mentalidade de gratificação instantânea.Siga o CMO Playbook na sua plataforma de áudio favorita e acompanhe os cortes dos melhores momentos no instagram: @cmo_playbook

What happens when you mix grief, comedy, and a brutally honest take on life's hardest moments? You get John Kenney's new book, I See You've Called in Dead. In this episode, I (i.e., me–Paul–the host) sit down with John Kenney—award-winning author and longtime New Yorker contributor—for a candid and sometimes very funny conversation about writing, death, and living imperfectly, a topic we all know something about. I first learned of John 20 years ago when someone gave me a copy of his book Truth in Advertising and said, “this author is smart, wicked funny, and a little dark - you'll love it.” I did. So I was thrilled to get the chance to talk to him about the new book and to hear a first-hand account of his journey from Ogilvy & Mather copywriter to getting published in the New Yorker and eventually becoming an award-winning novelist. One of six boys in a big Irish family, John dedicates the book to his late brother, a firefighter who died of pancreatic cancer, potentially related to his work at Ground Zero, starting the afternoon of 9/11/01. I just re-listened to this conversation, and I am grateful to John for being so open about his career, his family, and his admiration for the father who became a widower far too soon. I hope you enjoy it as much as i did. . Learn more about John: https://www.instagram.com/johnkenneywriter/?hl=enFollow Paul: https://words.paulollinger.com/

What really drives business growth today? Gwen Hammes, co-CEO of Cro Metrics, joins me to share how she went from global agency leader to data-driven growth strategist - helping brands like Google, Hyatt, Bombas, and Talkspace unlock next-level success.In this conversation, Gwen reveals what most leaders miss when it comes to AI, martech, and website strategy, and why the human element still matters more than ever. We also talk about customer journey insights that might surprise you, the key to building trust in a digital world, and why hobbies might be the real secret to career fulfillment.If you're a founder, CMO, or curious lifelong learner, Gwen's perspective will inspire you to experiment, evolve, and lean into the joy of building something impactful.

Ondřej Obluk, který již 14 let vede českou pobočku agentury Ogilvy, v rozhovoru popisuje, jak se marketingový svět za poslední roky dramaticky proměnil. Agentury čelí nové konkurenci, včetně AI nástrojů a interních týmů klientů, a mění se i jejich vnitřní struktura – mizí juniorní pozice a přibývá potřeba seniorní expertízy. Umělá inteligence podle něj nenahradí lidskou kreativitu, ale výrazně mění způsob práce a posouvá hranice toho, co agentury dokážou dodat. Budoucnost vidí ve schopnosti propojit technologii s hlubokým porozuměním zákazníkovi, silnou strategií a originalitou. Marketing a reklama tak podle něj zůstávají atraktivní a smysluplné obory, pokud se v nich lidé umí přizpůsobit změnám a aktivně tvořit jejich směr. Video rozhovoru najdete zde: https://rostecky.cz/budoucnost-nejen-reklamnich-agentur-ondrej-obluk-ogilvy-t55300 Toto je exkluzivní rozhovor pro moje předplatitele. V případě jakýchkoliv dotazů a připomínek mi neváhejte napsat na info@rostecky.cz. Veškerá doporučení, informace, data, služby, reklamy nebo jakékoliv jiné sdělení zveřejněné na našich stránkách je pouze nezávazného charakteru a nejedná se o odborné rady nebo doporučení z naší strany. Podrobnosti na odkazu https://rostecky.cz/upozorneni.

Like Pepsi in 1984, coffee is the "Choice of a New Generation"... but maybe not in the same way as we of older generations are comfortable with. The ways digital natives are consuming coffee today may be unique, but as with all coffee consumers before and after, they are seeking the identity, belonging, utility, and promises associated with coffee and the community it has always facilitated.  The question we need to ask is how do we in the world f coffee shops acknowledge, welcome, include, adn understand these very important consumers? To help us explore this we are chatting with friend of the show and deep thinker extraordinaire, Kosta Kallivrousis!  Kosta Kallivrousis has spent over 14 years working across the specialty-coffee supply chain. His unique combination of experience as a barista, licensed Q grader, and in strategic sales at both roasted and green coffee companies has given him a 360°-view of the specialty-coffee world. Kosta is passionate about building equitable sourcing relationships between coffee producers and buyers, challenging industry norms around taste and value, and advocating for greater connection and community in the coffee industry.   Links:  KOSTA ON INSTAGRAM:  https://www.instagram.com/espresso_patronus/   Other Links: The barista mag piece Kosta wrote about cafe raves The death of a millennial brand with Euguene Healey Postmillennials desire era's and not fixed identities by Eugene Healey How Gen Z expects brands to interact with them by Ogilvy.    Related episodes:  321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo 393 : The Tyranny of Taste w/ Kosta Kallivrousis SHIFT BREAK: Quality Still Matters Some Tips on Signature Drinks Menu Simplicity as Hospitality 274 : Crafting Specialty Drinks in your Shop w/ Matt Foster” 548: Cool Ideas For Customer Engagement    Insights into the specialty coffee industry and its challenges. KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min      SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com    

What is a brand, really?Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes.We also talk about:The difference between branding vs. brand buildingWhy most small businesses think they're “not ready” for brand (and why that's wrong)How to avoid the AI-driven “blanding” of everythingWhat Peter learned leading brand strategy across Asia-Pacific for global companies, and how those same lessons apply to solopreneurs todayIf you're struggling to define what your business truly stands for or how to make it stand out, this episode is for you.

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You'll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you're a founder, marketer, or business leader—you don't want to miss this one.

Joel Campe ist davon überzeugt: gesellschaftlicher Wandel ist nötig – und möglich! Joel Campe unterstützt Organisationen, Projekte und Initiativen darin, handlungsfähig zu werden und zu bleiben und sich wirksam für Veränderungen hin zu einer solidarischen, zukunftsfähigen Welt zu engagieren. Geleitet von dem Wunsch, nicht nur über Wandel zu reden sondern ihn aktiv in die Welt zu tragen ist Joel nach einem Ökolandbau-Studium im Jahr 2003 ins Ökodorf Sieben Linden gezogen. Joel hat hier Permakultur z.B. in einem Waldgarten, in der Siedlungsgestaltung und in Organisationsentwicklungsprozessen angewandt. In der langjährigen Mitarbeit an der Permakultur Akademie hat Joel gemeinsam mit Kolleg*innen mit Permakultur Design erfolgreiche Bildungsprogramme entwickelt. Joel bietet Supervision, Moderation und Prozessbegleitung sowie Coaching, Konfliktmoderation und Trainings an, geleitet von Werten wie Globaler Gerechtigkeit, Solidarität und echter Nachhaltigkeit. Gloria Kison ist eine preisgekrönte Designerin, die lieber aussteigt, als sich verbiegt und heute Stressresilienz unterrichtet. Sie hat eine Laufbahn eingeschlagen, die man nicht plant, sondern spürt. Schon im Kommunikationsdesign-Studium an der Hochschule RheinMain wurde ihr klar, dass sich in der Branche vieles eher um Ego als um Eco dreht. Bei Scholz & Volkmer, wo sie bereits als Studentin arbeitete, entwickelte sie 2014 ihre Bachelorarbeit: das Kiezkaufhaus – ein Online-Marktplatz für lokale Händler mit nachhaltiger Same-Day-Lieferung per E-Bike. Das vielfach ausgezeichnete Projekt (u.a. Red Dot Design Award, ADC, DDC, UX Design Award, Deutscher Digital Award) hätte ihr den Weg in große Agenturen geöffnet. Doch Gloria entschied sich 2015 bewusst für einen anderen Kurs: selbstständig, unabhängig, mit Fokus auf nachhaltige, sinnstiftende Gestaltung. Ihr Designansatz basiert auf den Prinzipien der Permakultur – ressourcenschonend, systemisch und nutzerfreundlich. Dieser Wandel führte sie nicht nur beruflich, sondern auch persönlich in eine neue Richtung – ins Ökodorf Sieben Linden, wo sie heute lebt, gestaltet und eine enkeltaugliche Zukunft mitformt. Thomas Jäger ist Vorstand des DDC, Permakultur-Enthusiast und Humanitarian Designer mit einem besonderen Fokus auf systemisches Denken und soziale Transformation. In seiner internationalen Arbeit verbindet er seit Jahren Gestaltung mit sozialen und ökologischen Herausforderungen – insbesondere dort, wo komplexe Krisen nachhaltige und kontextbasierte Antworten erfordern. Neben seiner Arbeit in humanitären und sozialunternehmerischen Kontexten – etwa im Libanon, in Griechenland, Peru und Äquatorialguinea – reichen seine Berührungspunkte mit Permakultur von Community-Gärten in Geflüchtetenprojekten über Beratungsprojekte auf landwirtschaftlichen Flächen in Marokko bis hin zur Entwicklung eines Sensorsystems und Erntewerkzeugs im Rahmen eines Kakao-Projekts mit Kleinbauern in Westafrika. Permakulturprinzipien spielten dabei eine tragende Rolle – nicht nur landschaftlich, sondern auch als methodischer Rahmen in der sozialen Gestaltung. Michael Menge, 1985 in Duisburg geboren, ist Master of Arts. 2008-2013 studierte er an den Hochschulen Köln und Mainz. Umfassende internationale Berufserfahrung in verschiedenen Sparten der visuellen Kommunikation sammelte er bei verschiedenen Design Unternehmen in Festanstellung und Freelancer Lange und Durach, Köln; Digital Eskimo, Sydney; Baggen Design, Düsseldorf; Saatchi&Saatchi, Düsseldorf; Ogilvy, Düsseldorf; GSVI, Bochum Mit seinem Design Büro studio franz, was er 2022 gegründet hat arbeitet er europaweit für Kunden vom internationalen Mittelstand bis zu Museen in Wien. Die Arbeiten, die in den letzten Jahren entstanden sind, wurden mit zahlreichen branchenrelevanten Preisen geehrt, darunter: 5* red dot, 1* red dot best of the best 1*The finest agencies germany, 5* Corporate Design Preis, 2* IF Design Award, 4* German Design Award Special Mention, 3* German Brand Award nominee, 1* Shortlist

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.

The Untold Stories and Strategies of Drayton Bird: A Must-Watch for MarketersWhat happens when one of the greatest marketing minds in history takes the stage? You get this.In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn't hold back.He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn't theory. This is real-world insight from someone who's been in the trenches.From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.Expect laughs. Expect brutal honesty. Expect notes.

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months.  Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their first week. Key Takeaways: [00:01:32] Gaurav's origin story [00:05:26] Building "the cursor for sales" [00:15:05] The launch strategy: Getting 320 form fills and 27 customers  [00:25:05] The feature trap: Focusing too much on new features instead of funnel optimization  [00:30:01]  The Ogilvy principle that shaped their positioning strategy [00:37:01] Breaking down their Product Hunt launch that generated 900+ upvotes [00:42:12] The two-team approach during transitions [00:51:15] Why product, customers, and hiring/firing are the only three things that matter [00:54:09] How consistent posting (2x daily) grew from 500 to 23,000 followers  [01:01:17] The mindset shift to maintaining high energy Resources: 

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

CEO da Ogilvy e chairman da David relembra como entrou na publicidade pela “porta dos fundos” e fala sobre a importância das referências aleatórias para a construção de um repertório que seja interessante para a criatividade e os negócios.

Episode SummaryWhat if creativity wasn't just something a few people do—but the way your entire company thinks, decides, and works?In this episode, Ivan Pols argues that the most effective organizations don't isolate creativity—they operationalize it. As Chief Creative Officer at what3words, Ivan has helped build a culture where story becomes strategy, feedback is infrastructure, and creativity isn't confined to a team—it's expressed across the company.We explore why “creative” is a word that often hurts more than it helps, how to build creative systems rooted in story and shared language, and what it means to protect friction and curiosity in the age of convenience and commoditization.Key TakeawaysCreativity isn't a department. It's a decision system, a culture engine, and a business advantage.The label “creative” often limits people. Real creative work happens when everyone contributes.Brand story isn't just marketing—it's the internal algorithm that drives decisions and direction.Friction isn't the enemy—done right, it sharpens thinking, focus, and collaboration.Creative operations can evolve from asset delivery to cultural architecture.Passive Listening to Active Thinking Use these prompts to reflect solo—or spark deep conversations with your team:Are you building a creative team—or a creative company?What labels are limiting your team's ability to think creatively?Does your brand story help your people make decisions—or just decorate your decks?What creative decisions are being made in your org—without creative input?Ivan Pols, Chief Creative Officer at what3words | Co-Founder, Truth & SpectacleIvan has led global creative work at agencies like Ogilvy and adam&eveDDB, launched viral campaigns like Diamond Shreddies, and now serves as the creative heartbeat of what3words. At the intersection of design, systems thinking, and brand storytelling, Ivan has helped build a company-wide creative culture where everyone—from engineers to finance—is part of the creative process.

Nadja Bellan‑White is a powerhouse leader in global marketing and communications, currently serving as Group CEO, North America at M&C Saatchi Group and CEO of SS+K. With over three decades of experience across markets including the U.S., EMEA, LatAm, and APAC, she has a proven track record leading transformation and brand growth .Her career highlights include:Global Chief Marketing Officer at Vice Media Group (2020–2023): Guided enterprise-wide brand strategy during a pivotal era in youth media.Executive Partner & WPP Team Leader at Ogilvy & Mather Worldwide: Led major brand transformations for Dove (Unilever), and spearheaded initiatives for American Express, Coca-Cola, IKEA North America, Siemens, LG, and more .CEO of Ogilvy Africa (2014–2017): Directed the largest agency network on the continent, managing diverse client portfolios across Africa.Nadja is celebrated for her bold, inclusive leadership style and her unwavering advocacy for diversity. She co-founded Ogilvy/WPP Roots, champions cultural representation, and actively shapes industry standards. Her achievements have been recognized through awards such as AdColor's Legend Award and inclusion in Savoy Magazine's Top 100 Women in Corporate America.She holds a BA in Foreign Affairs and Spanish from the University of Virginia and an MBA from NYU's Stern School of Business.

Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.

In this episode of The Voice of Retail, I'm joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry.James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions.In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he's placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don't know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture.James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.”We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table.Whether you're a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One's new loyalty research, The Four Dimensions of Loyalty.Show Notes: 1) Charlie Hills 2) Dayoán Daumont,3) Ogilvy One4) The Four Dimensions of Loyalty5) Neuromancer

Bestselling author and “non-obvious” thinker Rohit Bhargava sits down with David Cowen for a high-energy, idea-packed conversation on creativity, persuasion, and building influence in unexpected ways. Drawing from his global bestseller and branding roots at Ogilvy and Leo Burnett, Rohit shares how to spot hidden patterns, spark change inside organizations, and bring others along the journey. If you've ever felt like the only one seeing around corners, this episode is for you. Key Topics Covered: The 4 habits of non-obvious thinkers (and how to build them daily) Why ideas alone are worthless and what separates dreamers from doers The Einstein lesson: how to find (and be) your “Max Planck” Self-serving altruism: the underrated power move in building influence How to get others to join your vision without a “hard sell” The art of persuasive storytelling from someone trained at Ogilvy and Leo Burnett Why getting outside your echo chamber is the secret weapon for innovation Speacial mention: Rohit's latest bestseller, Non Obvious Thinking, is now available, don't miss it. 

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

Luis “Tito” Ramirez, Chief Creative Officer of Whirlpool's in-house agency WoW Studios and a veteran of Ogilvy's global network, shares his journey from his native Colombia to the U.S., the lessons learned from chasing titles too early, and how he's redefining creative culture inside corporate walls—plus a few memorable missteps along the way. Hosted on Acast. See acast.com/privacy for more information.

Andy Johnson is joined by 2006 U.S. Open champion Geoff Ogilvy to preview the 125th U.S. Open at Oakmont Country Club. Andy and Geoff discuss the setup at Oakmont as the club prepares to host the U.S. Open for a record 10th time. Geoff shares insights from his experience playing at the 2007 U.S. Open as the defending champion and emphasizes the unique challenges that Oakmont presents. The two discuss the mental strategy needed to contend for 72 holes at one of the toughest courses in America and focus on players such as Scottie Scheffler, Bryson DeChambeau, and Xander Schauffele as potential winners.

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work.• Arena includes project management specifically designed for marketing workflows• The Calibrate interface provides unified dashboards pulling data from 130+ platforms• RPA technology connects even to custom platforms without APIs• AI co-pilot powered by multiple agents that execute specific marketing tasks• Built on what Position Squared calls their "Growth Language Model"• Platform incorporates 20 years of industry-specific marketing expertise• System provides 95% accurate predictive analytics using LSTM neural networks• Campaign strategies incorporate industry data and competitor analysis• Human oversight remains crucial at decision points for optimal results• AI agents work together to handle everything from ICPs to ad creationThe marketing technology landscape has exploded with specialized tools, leaving marketers buried under mountains of disconnected data and endless manual tasks. What if there was a way to harness artificial intelligence not just for insights, but to actually do the work?The most fascinating aspect of Arena isn't just its ability to connect data from hundreds of platforms (even proprietary ones without APIs), but how it deploys specialized AI agents to handle specific marketing tasks. Unlike generic AI tools that provide broad recommendations, Arena's Growth Language Model understands the nuances of different industries and buyer personas, delivering highly targeted strategies that have historically driven results.What makes this conversation particularly valuable is how openly the team discusses their journey from service provider to software company.  Their practical approach demonstrates that effective AI implementation isn't about theoretical capabilities, but about solving real problems that marketers face daily.Sajjan Kanukolanu: https://www.linkedin.com/in/sajjank/Sajjan serves as Vice President of Global Operations & Strategy at Position². He has experience as a digital marketing, growth & digital experience strategist and previously led strategy & growth at Ogilvy, & Wunderman. Sajjan is an AI Advisor and Speaker, having accepted a role on the AI Advisory Board at the University of San Francisco School of Management. He holds a Ph.D. in Marketing, an MBA, and an MS Electrical Engineering. Vikrant V.: https://www.linkedin.com/in/vikrantv/Vikrant V is the Chief Technology Officer at Position². Prior to his current role at Position², he served as Chief Technology Officer at TiLa from July 2020 to September 2023. Vikrant has led large ecommerce and analytics teams at Amazons and Moneyview, a fast growing fintech company. Vikrant holds an MS in Software Systems from Birla Institute of Technology and Science, Pilani.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he's led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week's On Brand to talk about branding's future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I sat down with my friend Reid Litman, Global Consulting Director at Ogilvy, to talk about what it actually means to build trust with Gen Z—and why most brands are doing it wrong.We cover creator-led brands, the evolution of retail strategy, loyalty programs that don't suck, and why “authenticity” has officially lost all meaning. Reid shares what he's seeing on the agency side, from legacy brands trying to stay relevant to new ones trying not to embarrass themselves.Plus, we get into why A24's membership model works, what Feastables learned moving from DTC to retail, and how YouTube is quietly becoming the new cable box. If you're working in brand, marketing, or just trying to keep up with the next generation of buyers, this episode is full of insights you'll actually use.

Join us for a fascinating conversation with Alvin Crawford, CEO of EdVice K12 and a seasoned expert in the field of education and technology. Alvin takes us on a journey through his career, from the early days of the internet, working with major players like Digitas and Ogilvy, to his pivotal role in the growth of Schoolnet, and his current work as a consultant with Edvice K12.   Alvin dives into the critical topic of adolescent literacy and highlights innovative solutions like World Book ClassMate, which leverages AI to personalize learning and boost student engagement. He also shares valuable insights on navigating the complexities of ed tech entrepreneurship, the importance of trusted resources in the age of disinformation, and the future of AI in education.   Recorded live at the ASU+GSV Summit, this episode offers a blend of experience, expertise, and forward-thinking perspectives on the ever-evolving world of education.   Key Takeaways: Ed tech solutions should focus on solving urgent problems, such as adolescent literacy, to ensure relevance and impact.   AI has the potential to transform teaching and learning by providing personalized support and enhancing teacher effectiveness.   Curation and trust are paramount in the age of AI to combat misinformation and ensure access to reliable information.   Successful ed tech ventures require a deep understanding of the education ecosystem, including implementation and distribution strategies.   Why You Should Listen: Whether you're an educator seeking innovative tools, an entrepreneur developing ed tech solutions, or simply curious about the future of education, this episode offers valuable insights and actionable advice. Alvin Crawford's expertise and real-world experience make this a compelling and informative listen. Subscribe and Follow: Stay ahead of the curve in education! Subscribe to Trending in Education for more engaging discussions and expert interviews. Visit us at TrendinginEd.com for more.

Geoff Ogilvy returns to the Fried Egg Golf Podcast as he joins Andy Johnson to preview this week's Players Championship at TPC Sawgrass. Geoff shares some his experiences as a player at the event and details what makes Pete Dye's Stadium Course a tough test for the best golfers in the world. Andy and Geoff also discuss some PGA Tour pros that have caught Geoff's eye so far in 2025, leading to a larger conversation about the chase for speed in today's game.

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.