Podcasts about Ogilvy

Es gibt kaum ein Thema, das gerade so kontrovers diskutiert wird wie Labubu. Die einen lieben die kleinen Figuren und hängen sie sich an ihre Louis-Vuitton-Tasche. Die anderen hassen sie. Auf TikTok kursieren sogar Videos, in denen sie zerschnitten werden. Die große Frage: Ist Labubu wirklich Popkultur oder eher ein soziales Experiment, das zeigt, wie stark uns geschicktes Marketing beeinflussen kann?Unser heutiger Gast ist Chris Reitermann. Er ist CEO von Ogilvy und Präsident von WPP China und bereits zum dritten Mal bei uns im Podcast. Wir sprechen mit ihm über den globalen Hype um Pop Mart, künstliche Verknappung als Geschäftsmodell und die Frage, ob chinesische IPs wie Labubu Teil einer neuen kulturellen Softpower sind. Außerdem geht es um die wichtigsten Entwicklungen aus der Werbewelt. Chris berichtet, wie AI, Creator-Economy und Micro-Communities das Marketing in China gerade grundlegend verändern. Er erklärt, wie Plattformen wie TikTok neue Zielgruppen erschließen, warum Amazon in Europa angreifbar wird und welche Rolle AI-Plattformen wie WPP Open in Zukunft spielen.asiabits hier abonnieren: asiabits.comDamians Team kontaktieren: www.genuine-asia.comGast: Chris ReitermannModeratoren & Hosts: Damian Maib & Thomas DerksenSchnitt & Produktion: Eva TrotnoSend us a text

Episode SummaryWhat if creativity wasn't just something a few people do—but the way your entire company thinks, decides, and works?In this episode, Ivan Pols argues that the most effective organizations don't isolate creativity—they operationalize it. As Chief Creative Officer at what3words, Ivan has helped build a culture where story becomes strategy, feedback is infrastructure, and creativity isn't confined to a team—it's expressed across the company.We explore why “creative” is a word that often hurts more than it helps, how to build creative systems rooted in story and shared language, and what it means to protect friction and curiosity in the age of convenience and commoditization.Key TakeawaysCreativity isn't a department. It's a decision system, a culture engine, and a business advantage.The label “creative” often limits people. Real creative work happens when everyone contributes.Brand story isn't just marketing—it's the internal algorithm that drives decisions and direction.Friction isn't the enemy—done right, it sharpens thinking, focus, and collaboration.Creative operations can evolve from asset delivery to cultural architecture.Passive Listening to Active Thinking Use these prompts to reflect solo—or spark deep conversations with your team:Are you building a creative team—or a creative company?What labels are limiting your team's ability to think creatively?Does your brand story help your people make decisions—or just decorate your decks?What creative decisions are being made in your org—without creative input?Ivan Pols, Chief Creative Officer at what3words | Co-Founder, Truth & SpectacleIvan has led global creative work at agencies like Ogilvy and adam&eveDDB, launched viral campaigns like Diamond Shreddies, and now serves as the creative heartbeat of what3words. At the intersection of design, systems thinking, and brand storytelling, Ivan has helped build a company-wide creative culture where everyone—from engineers to finance—is part of the creative process.

Nadja Bellan‑White is a powerhouse leader in global marketing and communications, currently serving as Group CEO, North America at M&C Saatchi Group and CEO of SS+K. With over three decades of experience across markets including the U.S., EMEA, LatAm, and APAC, she has a proven track record leading transformation and brand growth .Her career highlights include:Global Chief Marketing Officer at Vice Media Group (2020–2023): Guided enterprise-wide brand strategy during a pivotal era in youth media.Executive Partner & WPP Team Leader at Ogilvy & Mather Worldwide: Led major brand transformations for Dove (Unilever), and spearheaded initiatives for American Express, Coca-Cola, IKEA North America, Siemens, LG, and more .CEO of Ogilvy Africa (2014–2017): Directed the largest agency network on the continent, managing diverse client portfolios across Africa.Nadja is celebrated for her bold, inclusive leadership style and her unwavering advocacy for diversity. She co-founded Ogilvy/WPP Roots, champions cultural representation, and actively shapes industry standards. Her achievements have been recognized through awards such as AdColor's Legend Award and inclusion in Savoy Magazine's Top 100 Women in Corporate America.She holds a BA in Foreign Affairs and Spanish from the University of Virginia and an MBA from NYU's Stern School of Business.

Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.

In this episode of The Voice of Retail, I'm joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry.James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions.In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he's placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don't know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture.James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.”We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table.Whether you're a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Dans cet épisode, David Raichman, Executive Creative Director & AI Creative Lead chez Ogilvy Paris, partage avec nous plusieurs années de recul sur l'usage de l'IA générative en agence. Ogilvy a fait le choix de ne pas courir après la technologie, mais de l'utiliser comme un levier créatif au service des marques – et surtout, du sens. David nous emmène dans les coulisses de cette transition : l'adoption progressive en agence, les résistances, les promesses… mais aussi les limites bien réelles, comme la standardisation des rendus, les biais culturels ou l'impact environnemental. Loin du discours techno-centré, il plaide pour un usage réfléchi, singulier et éthique de l'IA. Un outil puissant, oui, mais à condition que l'idée reste humaine.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

¿Cómo trabajan las grandes agencias creativas que llevan en la publicidad toda la vida? ¿Qué hacen en plena era de las redes sociales y la IA? Ya resolvimos esa duda en el programa 357, con Jordi Urbea de Ogilvy, y hoy, para seguir recopilando opiniones, hablamos con Jesús Fuertes, Managing Director de TBWA España. Hablamos de disruptividad, de brandformance, de cómo hacer las cosas bien yendo en contra del resto para llamar la atención y después...convertir.Enlaces de interés:⭐[Beloved sponsor] Oct8ne: tu solución de atención al cliente con chatbot en base a IA

2025 East meets West Conference RecordingCorporates, showing their true colors without airs and graces or any pretense Until recently many corporates have been major supporters of Diversity, Equity and Inclusion, not in the least in the funding of civil society groups world wide. Internally, they included these DEI values in the DNA of their companies. The recent US legislation and legal decisions have forced them to re-evaluate these policies. Some just dropped their DEI values, others reaffirmed their DEI beliefs and developed new activities that they consider to allow them to continue their support. We will focus on these corporate players and how they have reacted to the new situation. You will hear from corporate insiders how these key players have not forsaken their existing DEI focus and try to continue to keep playing their major role. Panelists:- Elisabeth Dal-Bianco, Communication Operations Manager at IKEA, Austria- Réka R. Artner, Head of BOLD Community at Austrian Federal Economic Chamber, Austria- Hannes Mösenbacher, Chief Risk Officer (CRO) at Raiffeisen Bank International, Austria- Matt Foster, Director of Inclusion and Impact at Ogilvy, The United Kingdommoderated by Katja Kreiner, People Management at RDB, Austria

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One's new loyalty research, The Four Dimensions of Loyalty.Show Notes: 1) Charlie Hills 2) Dayoán Daumont,3) Ogilvy One4) The Four Dimensions of Loyalty5) Neuromancer

Bestselling author and “non-obvious” thinker Rohit Bhargava sits down with David Cowen for a high-energy, idea-packed conversation on creativity, persuasion, and building influence in unexpected ways. Drawing from his global bestseller and branding roots at Ogilvy and Leo Burnett, Rohit shares how to spot hidden patterns, spark change inside organizations, and bring others along the journey. If you've ever felt like the only one seeing around corners, this episode is for you. Key Topics Covered: The 4 habits of non-obvious thinkers (and how to build them daily) Why ideas alone are worthless and what separates dreamers from doers The Einstein lesson: how to find (and be) your “Max Planck” Self-serving altruism: the underrated power move in building influence How to get others to join your vision without a “hard sell” The art of persuasive storytelling from someone trained at Ogilvy and Leo Burnett Why getting outside your echo chamber is the secret weapon for innovation Speacial mention: Rohit's latest bestseller, Non Obvious Thinking, is now available, don't miss it. 

„My jsme byli ti, kteří to začali troubit do světa. Že něco takového jako jedlá etiketa existuje,“ říká David Plasgura, CEO breAd. & edible labels. Rodinná firma z Frýdku-Místku, které šéfuje, vyváží dekorace z jedlého papíru do celého světa: Ročně vyrobí přes 65 milionů jedlých etiket, které doslova snědí zákazníci v 18 zemích.V nové epizodě podcastu ROŽNI se dozvíte, jak se z jednoho nápadu na vylepšení marketingu pekárny stala škálovatelná firma se silným exportem. David popisuje začátky s bratrem a rodiči, výhody i nevýhody rodinného podnikání a přechod z klasického zaměstnání do role CEO. Bavíme se o tom, proč etiketa na chlebu může být gamechanger, jak se buduje firemní kultura při třiceti lidech a proč má jejich maminka klíčovou roli.

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

Luis “Tito” Ramirez, Chief Creative Officer of Whirlpool's in-house agency WoW Studios and a veteran of Ogilvy's global network, shares his journey from his native Colombia to the U.S., the lessons learned from chasing titles too early, and how he's redefining creative culture inside corporate walls—plus a few memorable missteps along the way. Hosted on Acast. See acast.com/privacy for more information.

Thank you for the overwhelming response to Episode 1 of The Bridge!We absolutely loved reading your comments, your thoughts, reflections, and even disagreements made it clear: We need more conversations like these.So, here we are back with Episode 2.This time, we're asking: IS PERSONAL BRANDING NECESSARY?Why is everyone suddenly obsessed with “being seen”?Why does every Gen Z feel the need to show up online all the time?And is that visibility actually translating to value?Joining Shantanu this time are two sharp Gen Z voices, Avani Rathore (Entrepreneur, Ex-BCG) and Goutami Rane (Senior Account Executive at Ogilvy), who've built their presence in the digital world and understand the trade-offs that come with it.Across the table are Revant Bhate (Co-Founder & CEO, Mosaic Wellness) and Kaushik Mukherjee (Co-founder & COO, SUGAR Cosmetics). Two seasoned founders who've built iconic brands from scratch without ever turning themselves into a ‘brand'.Together, they unpack what personal branding really means today, beyond LinkedIn carousels and viral reels.Tune in for an honest debate on:1. Does Gen Z value visibility over actual value?2. Can your LinkedIn presence really get you promoted?3. Where's the line between authenticity and performance?Drop your thoughts in the comments below!Tune in now to hear both sides of the debate and rethink how we show up in the world of work.Navigate your way through the chapters00:00 Coming up01:00 Introduction02:06 Views of Gen Z on Personal Branding03:45 The gap between the true self and the public persona06:59 The role of branding in starting a career08:25 Employee views on Personal Branding11:52 Promoting online presence vs. valuing offline skills14:28 The importance of storytelling in building a brand18:42 How social media impacts personal branding19:08 Recruitment parameters based on personal brands22:27 The reality and effort behind personal branding25:41 Founders on using podcasts to boost growth27:54 Closing thoughts

Andy Johnson is joined by 2006 U.S. Open champion Geoff Ogilvy to preview the 125th U.S. Open at Oakmont Country Club. Andy and Geoff discuss the setup at Oakmont as the club prepares to host the U.S. Open for a record 10th time. Geoff shares insights from his experience playing at the 2007 U.S. Open as the defending champion and emphasizes the unique challenges that Oakmont presents. The two discuss the mental strategy needed to contend for 72 holes at one of the toughest courses in America and focus on players such as Scottie Scheffler, Bryson DeChambeau, and Xander Schauffele as potential winners.

Sharing a Coke with Rhonda and Ketut! In today's episode, Managing Partner Craig Emanuel sits down with Andrew Baxter, current Chair of several iconic Australian industries, businesses and not-for-profits. Andrew was previously the CEO of two of Australia's largest marketing agencies, Publicis and Ogilvy, creating the famous ‘share a Coke' campaign. How do you create a successful global marketing campaign to last generations?Andrew is one of Australia's most trusted business, marketing and communications advisors. Before establishing his consulting firm, Andrew Baxter worked with many of Australia's largest companies, brands and government bodies, as the CEO of two of the country's biggest communications agencies, now a Senior Advisor at KPMG. Andrew is currently the Chair of Australian Pork, Deputy Chair at Foresters Financial, Deputy Chair at Sydney Symphony Orchestra, a Non-Executive Director at OzHarvest, Agricultural Innovation Australia, Disclaimer: The information in this podcast series is for general financial educational purposes only, should not be considered financial advice and is only intended for wholesale clients. That means the information does not consider your objectives, financial situation or needs. You should consider if the information is appropriate for you and your needs. You should always consult your trusted licensed professional adviser before making any investment decision.

Using Unconventional Thinking to Tackle Creative Blocks with guest David Carson Up to 48% off your first subscription or 20% off one time purchases with code VALERIE20 at checkout You can claim it at: https://magicmind.com/VALERIE20 #magicmind #mentalwealth #mentalperformance PATREON: Thank you to our existing patrons for believing in our work offline and here in the podcast.  Become a patron of the arts at Patreon.com/valerieihsan for books, writing instruction, coaching, and planning. Also, the Planner Plays and Monthly Reflections are always free for all members on my Patreon page. But I don't list them as Public", so click correct tier for updated links, dates, and cancellations. I just put up a new schedule last week for the upcoming months.   Go to Patreon.com/strangeairstories for short stories in the paranormal mystery genre.   Segment 1 (Announcements/Author Updates): (Valerie): catching up from being in Florida. Book club. Cleaned my son's kitchen, dog training started, email past retreat participants to personally invite them to the new coaching program.  • Aligned Author: A bespoke book coaching journey for soul-led experts, creatives, and writers ready to channel their life's work into a living, breathing legacy.)  I created Aligned Author to provide a sacred space for authors to truly understand what has been holding them back, to learn how to merge the soul with the ego, to live and create in that duality, and to discover their own super powers.  • Creating a new freebie for my mailing list and patrons (patrons always get everything 1st, even before the mailing list subscribers). It's a three-part micro masterclass on story structure, character arc, and universal truth stmt/theme (Erick): Shadow Signals for sale now; publishing anthology soon; updating back Fake My Run for Strava; Much Music (from Canada); Fuse (MTV competitor) What are you reading? Valerie:   How to Read a Book (Monica Wood) (Not ready to give up on them, but struggling to finish them:) Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman; The Year of the Puppy (Alexandra Horowitz) ;  The Teller of Small Fortunes Julie Leong  Erick:   A Wounded Deer Leaps Highest (Charlie J. Stephens)  David: 831 Stories (Comedic Timing) The Case Against Reality (Donald Hoffman) The Weirdest People in the World; N+1 (The Pirates of Ayahuasca: That Shaman Stole My Personality) • Segment 2 (Resources/Tips/Tidbits): Tidbit #1: • Tidbit #2:    Segment 3 (Main Topic):  Using Unconventional Thinking to Tackle Creative Blocks   David Carson is an entrepreneur and marketing innovator whose groundbreaking companies and products have impacted millions worldwide. Renowned for his expertise in creative thinking, Carson has collaborated with global giants like American Express, Nike, Coca-Cola, and IKEA, as well as cutting-edge advertising agencies including Mother and Ogilvy. His unconventional approach has not only shaped iconic brands but also challenged traditional notions of problem-solving in business and beyond.   Dumb-Thinking makes you smarter. "Smart" prevents the creative thinking. Strive to have "dumb ideas."    Exercises to teach brain to think of dumb ideas: ways to think Example: George Castanza Model (Do the Opposite of Everything you typically do) How develop that curiosity? Creation: What if? To follow the curiosity. It may seem absurd, but go deeper. Make it worse. Improv (Yes, And for collaborating)  Use Chat GPT as a collaborator. It wants to be "smart," to make them "illogical": what is a commonality between extreme ideas, or create a new idea from two opposite things.  Colab Culture. If it's weird enough, it gets me curious. Lean in.   Example: Make it Worse (to create new things, learned how to NOT do it, shake up brain) When start projects, start with mental models first, what you've written isn't that precious, too afraid to change it.   Test the dumb idea with feedback. What's the fastest way to test? Tik-tok, open mic, writing group, social media ads, reddit,  Dumbify: summer Podcast: Dumbify (dumb ideas that have changed culture)   The Weird and the Eerie    Mask under a mask as a plot device. Sign up for David's Newsletter: Dumbify (David-carson.com) Look for the podcast next month or two, and the book this summer.   And don't forget: Go to valerieihsan.com to schedule a free consultation to see if Aligned Author is right for you.   Get 48% off the Magic Mind : https://magicmind.com/VALERIE20 and use Valerie20 at checkout. #magicmind #mentalwealth #mentalperformance   Next episode:  Find Us:   Valerie's Linktree: https://linktr.ee/valerieihsan (Find Passion Planner discount codes here.) Erick's Linktree link: https://linktr.ee/erickmertzauthor Patreons:  https://patreon.com/valerieihsan    https://patreon.com/strangeairmysteries Tools: ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link)

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work.• Arena includes project management specifically designed for marketing workflows• The Calibrate interface provides unified dashboards pulling data from 130+ platforms• RPA technology connects even to custom platforms without APIs• AI co-pilot powered by multiple agents that execute specific marketing tasks• Built on what Position Squared calls their "Growth Language Model"• Platform incorporates 20 years of industry-specific marketing expertise• System provides 95% accurate predictive analytics using LSTM neural networks• Campaign strategies incorporate industry data and competitor analysis• Human oversight remains crucial at decision points for optimal results• AI agents work together to handle everything from ICPs to ad creationThe marketing technology landscape has exploded with specialized tools, leaving marketers buried under mountains of disconnected data and endless manual tasks. What if there was a way to harness artificial intelligence not just for insights, but to actually do the work?The most fascinating aspect of Arena isn't just its ability to connect data from hundreds of platforms (even proprietary ones without APIs), but how it deploys specialized AI agents to handle specific marketing tasks. Unlike generic AI tools that provide broad recommendations, Arena's Growth Language Model understands the nuances of different industries and buyer personas, delivering highly targeted strategies that have historically driven results.What makes this conversation particularly valuable is how openly the team discusses their journey from service provider to software company.  Their practical approach demonstrates that effective AI implementation isn't about theoretical capabilities, but about solving real problems that marketers face daily.Sajjan Kanukolanu: https://www.linkedin.com/in/sajjank/Sajjan serves as Vice President of Global Operations & Strategy at Position². He has experience as a digital marketing, growth & digital experience strategist and previously led strategy & growth at Ogilvy, & Wunderman. Sajjan is an AI Advisor and Speaker, having accepted a role on the AI Advisory Board at the University of San Francisco School of Management. He holds a Ph.D. in Marketing, an MBA, and an MS Electrical Engineering. Vikrant V.: https://www.linkedin.com/in/vikrantv/Vikrant V is the Chief Technology Officer at Position². Prior to his current role at Position², he served as Chief Technology Officer at TiLa from July 2020 to September 2023. Vikrant has led large ecommerce and analytics teams at Amazons and Moneyview, a fast growing fintech company. Vikrant holds an MS in Software Systems from Birla Institute of Technology and Science, Pilani.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he's led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week's On Brand to talk about branding's future—and how AI is changing the game. Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quincy Jones—work that earned him a Grammy nomination in 2001 for Blue Note Records—before transitioning into corporate branding, where he led major initiatives at Landor and Collins for clients such as Citi, Ogilvy, and Equinox. Through his studio, Malcontent, he serves a diverse mix of clients from indie filmmakers to Pulitzer Prize winners. Mark teaches in the SVA Masters in Branding program, previously held the Melbert B. Cary Professorship at the Rochester Institute of Technology, and is currently Head of Brand for the fashion label Oumlil. His book Universal Principles of Branding became a bestseller in 2023, and his next, Brands in the Age of AI, is due out in December. What brand has made Mark smile recently? Mark shared decades-old smiles from the record label ECM, a company whose recordings provide a classic example of creating space through design and sound. Connect with Mark on LinkedIn and the Malcontent website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

When 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.

Rohit Bhargava, founder of the Non Obvious Company and IdeaPress Publishing, on augmented creativity, the human mode, and accelerated learning. Adjunct professor at Georgetown University with a background in marketing and advertising at Ogilvy and Leo Burnett, he argues the significance of live events, media literacy, and the role of the curator in the stories we tell in branding. Technology advancements and storytelling, he says are interlinked, but the future will always depend on the greatest storytellers, and in particular, those who find the non-obvious stories to tell.#Advertising #Business #Technology

This week, I sat down with my friend Reid Litman, Global Consulting Director at Ogilvy, to talk about what it actually means to build trust with Gen Z—and why most brands are doing it wrong.We cover creator-led brands, the evolution of retail strategy, loyalty programs that don't suck, and why “authenticity” has officially lost all meaning. Reid shares what he's seeing on the agency side, from legacy brands trying to stay relevant to new ones trying not to embarrass themselves.Plus, we get into why A24's membership model works, what Feastables learned moving from DTC to retail, and how YouTube is quietly becoming the new cable box. If you're working in brand, marketing, or just trying to keep up with the next generation of buyers, this episode is full of insights you'll actually use.

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Join us for a fascinating conversation with Alvin Crawford, CEO of EdVice K12 and a seasoned expert in the field of education and technology. Alvin takes us on a journey through his career, from the early days of the internet, working with major players like Digitas and Ogilvy, to his pivotal role in the growth of Schoolnet, and his current work as a consultant with Edvice K12.   Alvin dives into the critical topic of adolescent literacy and highlights innovative solutions like World Book ClassMate, which leverages AI to personalize learning and boost student engagement. He also shares valuable insights on navigating the complexities of ed tech entrepreneurship, the importance of trusted resources in the age of disinformation, and the future of AI in education.   Recorded live at the ASU+GSV Summit, this episode offers a blend of experience, expertise, and forward-thinking perspectives on the ever-evolving world of education.   Key Takeaways: Ed tech solutions should focus on solving urgent problems, such as adolescent literacy, to ensure relevance and impact.   AI has the potential to transform teaching and learning by providing personalized support and enhancing teacher effectiveness.   Curation and trust are paramount in the age of AI to combat misinformation and ensure access to reliable information.   Successful ed tech ventures require a deep understanding of the education ecosystem, including implementation and distribution strategies.   Why You Should Listen: Whether you're an educator seeking innovative tools, an entrepreneur developing ed tech solutions, or simply curious about the future of education, this episode offers valuable insights and actionable advice. Alvin Crawford's expertise and real-world experience make this a compelling and informative listen. Subscribe and Follow: Stay ahead of the curve in education! Subscribe to Trending in Education for more engaging discussions and expert interviews. Visit us at TrendinginEd.com for more.

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy. They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients. The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships. Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career. 00:00 Introduction to Laura Vipond and Her Career Journey03:53 Understanding Agency Growth Models08:13 The Importance of New Business Culture11:06 Ogilvy's New Business Strategy15:02 Identifying and Filling the Pipeline18:47 The Long Game: Asparagus Growth Strategy21:12 Evolving Pitch Processes and Client Expectations27:04 The Positive Pitch Pledge32:50 Quickfire Questions and Key Takeaways If you want to do business with the UK's leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

My guest this week is someone whose career path may not be linear, but it's been anything but boring.  Jason Chebib started out in some of London's top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib. 

En este podcast, Jordi Urbea, experto en creatividad y publicidad, CEO de Ogilvy comparte estrategias clave para conectar con tu audiencia a través del storytelling, la tecnología y el marketing personal. Descubre cómo las marcas pueden emocionar, inspirar y enganchar a sus consumidores, incluso en un mundo dominado por la inteligencia artificial.

Creativity through the lens of the Founder and CEO of The Free Spirits Company"Critical thinking that helps solve a problem. That solves a problem that is additive." Milan is a creative business executive with a history of driving growth and successin both large enterprise and entrepreneurial environments. Milan has heldexecutive-level positions across three continents, leading both Fortune 50 andgrowth brands.In 2020, Milan founded The Free Spirits Company and is currently the CEO ofthe organization. Working with a talented team of multi-disciplinary professionals,Milan is dedicated to changing global drinking culture by offering people betternon-alcoholic options when ‘drinking'. Over the four+ years since its founding,Free Spirits has become one of the leading brands in a category that continues toaccelerate.Prior to Free Spirits, Milan led Grey Advertising through a significant turn-aroundand to the most successful time in its history. Under Milan's leadership, Grey SanFrancisco was recognized as one of the fastest growing, most creatively awardedagencies on the West Coast. Taking home top honors at festivals including Effies,Cannes, OneShows and D&AD, in addition to the business results achieved forGrey's clients were all factors in the Agency being named as Global Agency of theYear three years running.Earlier in his career, Milan spent over a decade at Ogilvy & Mather in bothLondon and New York City, later joining a digital agency as Chief Strategistwhere he also orchestrated the sale of the company to a publicly tradedorganization.A native of the East Coast, Milan now lives with his family in Mill Valley, Californiawhere he plays drums (serviceably) in a neighborhood dad band called “The SofaKings”.https://www.linkedin.com/in/milanmartin/https://drinkfreespirits.com/https://www.instagram.com/drinkfreespirits/Send us a text

Tu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou SpotifySébastien est Creative Staff Product Designer chez OpenClassrooms.Passionné par la création depuis tout jeune, Sébastien a envie de travailler dans les jeux vidéo. Après une prépa aux écoles d'arts, il rejoint l'école e-artsup avant de réaliser qu'il n'a pas les compétences pour faire du design 3D.  Mais il trouve rapidement sa place dans la direction artistique.Sébastien revient sur son parcours scolaire et sur ses stages où il se cherchaient encore entre digital et print, avant de spécialiser petit à petit dans le numérique.Lors d'une mission en agence, il organisation un salon autour de la pub. Il décide de partager son portfolio à certains intervenants, et se fait recruter chez Ogilvy comme Directeur Artistique.C'est à ce moment-là qu'il découvre le métier d'UX Designer. Son métier ressemble alors de plus en plus au métier d'UI Designer travaillant en binôme avec un UX Designer. Il travaille alors de plus en plus sur des sites internet et des applications iOS.Après 3 années chez Ogilvy, Sébastien à l'opportunité de faire un VIE en Inde et de gérer un studio de design. Un grand changement pour lui : il a désormais une équipe d'une dizaine de personne à gérer. Un changement de paradigme pour Sébastien qui doit faire grandir et monter en compétence une équipe, tout en faisant de moins en moins de design.Malheureusement, le studio fait énormément d'applications pour Facebook qui décide de jour au lendemain de les arrêter. Le studio doit donc fermer, Sébastien décide alors de faire du freelancing. Comme le marché évolue, il décide de le suivre et de s'orienter dans le Product Design.Sébastien rejoint ensuite OpenClassrooms en tant que Product Designer avec une forte appétence UI, et avec la volonté de monter en compétence sur la User Research. On parle alors du rôle de Sébastien chez OpenClassrooms : comment il réfléchit a une fonctionnalité, la met en place et s'assure qu'elle fonctionne.Les ressources de l'épisodeOpenClassroomsDesign BetterDesign EmotionnelComment se faire des amisLes autres épisode de Design Journeys#15 Audrey Hacq, Product Design Director @ OpenClassrooms#81 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms#84 Romain Kuzniak, ex-CTO & Head of Product @ OpenClassrooms Pour contacter SébastienLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

What topic would you like us to cover next?Getting fired can be devastating to your career - or it can be the catalyst for something greater. For Patrick Collister, being unceremoniously dismissed from a French-owned direct marketing agency where he was billed at £1000 per hour became a transformational moment that propelled him toward  success.In this fascinating conversation, Patrick takes us behind the scenes of his remarkable journey from copywriter trainee at Ogilvy to Executive Creative Director and eventually Head of Design at Google. Patrick unpacks how his most humiliating professional setback opened the door to understanding direct marketing just as digital communications was transforming the industry.Patrick shares the untold story behind one of Britain's most iconic advertisements - the "Accrington Stanley" milk commercial that continues to resonate decades later. Discover how that instantly recognisable line "Accrington Stanley, who are they? Exactly!" wasn't the original plan at all, but emerged from rejection and creative necessity.Throughout our discussion, Patrick explores the paradox at the heart of effective marketing: the tension between creative risk-taking and business pragmatism. He challenges the concept of "risk" altogether, suggesting that what we call risky is often just exciting and unfamiliar. His refreshingly practical definition of creativity as "nothing more and nothing less than solving problems" strips away mystique and makes innovation accessible to everyone.For marketers navigating today's fractured media landscape, Patrick offers invaluable insights on reframing challenges, interrogating briefs properly, and fostering environments where meaningful creativity can thrive. His stories of pitch disasters, encounters with industry legends, and observations about the current state of advertising deliver both entertainment and enlightenment.Subscribe now to hear Patrick's full conversation and learn how our greatest professional mistakes often become our most powerful catalysts for growth and reinvention. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

This week's story is The Star by H.G. Wells, which might be a prequel to The War of the Worlds. There's actually a cameo by Ogilvy the Astronomer and the Martians, who are watching all of the hijinks on Earth from afar… probably with less envious eyes than they are in War of the Worlds.If you have a story you'd like to contribute to the series, you can visit https://submissions.soundconceptmedia.com/You can support the show by becoming a paid subscriber on Substack: https://auditoryanthology.substack.comBy becoming a paid subscriber you can listen to every episode completely ad-free!Curator: Keith Conrad linktr.ee/keithrconradNarrator: Darren Marlar https://darrenmarlar.com/Other shows hosted by Darren:Weird Darkness: https://weirddarkness.com/Paranormality Magazine: https://weirddarkness.tiny.us/paranormalitymagMicro Terrors: Scary Stories for Kids: https://weirddarkness.tiny.us/microterrorsRetro Radio – Old Time Radio In The Dark: https://weirddarkness.tiny.us/retroradioChurch of the Undead: https://weirddarkness.tiny.us/churchoftheundead Hosted on Acast. See acast.com/privacy for more information.

O choque geracional já é uma realidade e as organizações estão na linha de frente dessa transição. Enquanto a Geração Z chega com sua influências, costumes e ambições, boa parte das empresas reage de maneira conservadora. Nessa disputa, quem vai ceder? Dado Schneider, um dos maiores especialistas brasileiros em comportamento, sociedade e novas gerações, sinaliza quais as transformações que esse conflito invisível deve proporcionar. Conteúdo patrocinado DESENVOLVIMENTO Estude na maior rede de ensino técnico do Brasil e construa seu diferencial no mercado de trabalho https://adm.to/42BqNrS ESPRESSO QUENTINHO Quer ter um café premium no seu escritório? Conheça a assinatura Nespresso Professional https://adm.to/4j4vP7a Sobre o entrevistado Dado Schneider escritor, palestrante e publicitário com três décadas de estrada. No auge da propaganda no Brasil, trabalhou em grandes agências, como DM9, Ogilvy, MPM, entre outras. Além de ter sido consultor de grandes empresas, foi executivo da CLARO e um dos criadores da marca. Dado é pós-Graduado em Marketing pela Universidade Federal do Rio Grande do Sul e Mestre e Doutor em Comunicação pela PUC/RS. Nos últimos anos, palestra sobre as suas pesquisas sobre comportamento das novas gerações e foi considerado pelo site Buzzfeed como "palestrante imperdível da Campus Party", de onde também é Embaixador.See omnystudio.com/listener for privacy information.

Pete Dailey is the creative director of Postmodern Tectonics.The creative label has collaborated with Casa Ysasi, Amaxi Autosport, and Creative Entrepreneurs.As a Global Director for Ogilvy, he has worked with Samsung, Google, Android, and Ford. Me and Pete sat down for a coffee at The Mandarin in NYC in the morning hours getting to know one another and it felt like we've known each other for years.Applied Imagination. Integrative Approach. Niche Yet Accessible.Please welcome Pete Dailey to Wear Many Hats.⁠⁠instagram.com/petedailey⁠⁠⁠instagram.com/pomotect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In the second episode of the monthly Career Edit podcast, Dean Connelly and Elizabeth Howlett are joined by Jo Carr, president of Women in PR and co-founder CCO at Hope & Glory PR to discuss how PR leaders can support more women into senior roles. Additionally, Howlett and Connelly talk about Axe + Saw's recent appointment of Hannah Sharrat who joins the agency as associate director, having previously worked at Ogilvy PR UK. 1 mins: Howlett and Connelly intro themselves, thanking the PRmoment Podcast sponsors PRCA and directing listeners to keep their eyes peeled for more webinars and masterclasses on PRmoment's site. 2 mins: Hannah Sharrat appointed as associate director at Axe + Saw "It can help move the agency into the next level of growth""The amount of Ogilvy employees commenting on the [Linkedin] post saying they will miss her..."4 mins: The hot topic of the month following CIPR's Missing Women In PR, is on how to get women into more senior PR positions. 6 mins: Connelly gives his insight into recruiting women into senior roles "Women are progressing up to associate director level and then a big shift happens" 7 mins: Carr discusses CIPR research and talks on why "some people don't see the problem"13 mins: If women are being overlooked for legacy projects, should we base pay on what people have achieved?14 mins: Carr outlines solutions and things leaders can do immediately to push change21 mins: What can male leaders do if they recognise the senior team isn't diverse enough and feel uneasy? 

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing. From the early days of Twitter to today's high-speed, high-volume content landscape, Josh shares insights on what's changed, what's stayed the same, and why organic social media still matters. He also offers advice for social media managers, emphasizing the importance of building a team, measuring success effectively, and—above all—having fun.Guest Name: Josh Rangel, Senior Director, Social at OgilvyGuest Socials: LinkedIn: https://www.linkedin.com/in/jrangel/ Threads: https://www.threads.net/@rangelie Bluesky: https://bsky.app/profile/joshrangel.bsky.socialGuest Bio: Josh is a Senior Director, Social at Ogilvy. He has 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention for some of the biggest brands in the world, including McDonald's, Google, Unilever, Allstate, Dyson, Grubhub, General Mills, and PepsiCo. His experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Hello everyone and welcome back! Thanks for your patience with this episode - it's been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy. Rory doesn't have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He's written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you've come across Rory before you'll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It's quite the conversation, let me know what you think via comments!Looking for coaching to help you find your own voice and be more creative? Head to outofhours.org/coaching Hosted on Acast. See acast.com/privacy for more information.

Geoff Ogilvy returns to the Fried Egg Golf Podcast as he joins Andy Johnson to preview this week's Players Championship at TPC Sawgrass. Geoff shares some his experiences as a player at the event and details what makes Pete Dye's Stadium Course a tough test for the best golfers in the world. Andy and Geoff also discuss some PGA Tour pros that have caught Geoff's eye so far in 2025, leading to a larger conversation about the chase for speed in today's game.

Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies. SPONSOR. Augusta Precious Metals: our trusted gold IRA partners. Click to learn more: https://learn.augustapreciousmetals.com/trigger SPONSOR. Stash. Go to https://get.stash.com/trigger to see how you can receive $25 towards your first stock purchase. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://www.triggerpod.co.uk/shop/ Advertise on TRIGGERnometry: marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. 00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting The Media We Deserve 57:54 Rory's Thoughts On Political Marketing And PR Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 508 - A X Foster - GAVEL TO GAVEL and DOUBLE BLIND - THE SENECA COUNTY COURTHOUSE SERIESA. X. Foster was a prosecutor in Maryland for 20 years and then opened up his own law firm where he represented criminal defendants for an additional 15 years.As a prosecutor, he tried approximately 100 jury trials, including homicides, sexual assaults, domestic violence and animal cruelty cases. His work promoting increased protection for animals led to the legislature enacting the first felony animal abuse law in Maryland history.  He also won the first conviction under the new law in 2000.Foster graduated from Bennington College in Vermont with a double major in Literature and Theatre Arts.  He then spent two years as a copywriter at the Madison Avenue advertising agency Ogilvy & Mather.Foster then traveled in Europe while based in Amsterdam, where he performed for two years at the English Speaking Theatre of Amsterdam. After returning to New York, he became a member of the acting unions Actors' Equity, the Screen Actors' Guild, and the American Federation of Television and Radio Artists.  In the 1980s, Foster performed in various TV soap operas, including “Ryan's Hope,” “Search For Tomorrow,” “The Guiding Light,” “Another World,” and “As The World Turns.”Disenchanted with the world of professional acting, Foster entered law school to become an entertainment lawyer, but took a different path once he studied criminal law.At Emory University School of Law in Atlanta, Foster won the school-wide Moot Court tournament and also received the prize for best legal writing, the Best Brief Award, and the prize for best speaker, the Best Oralist Award.  He was then named to represent Emory in the National Moot Court tournament where he competed against other law schools from across the country.Upon graduation from law school, Foster first worked for the Department of Justice in Wilmington, Delaware and then took a position as an Assistant State's Attorney in Maryland.GAVEL TO GAVEL, Foster's first legal thriller, is based on Foster's experiences as a prosecutor.  A life-long fan of murder mysteries and legal thrillers, with Agatha Christie, John Grisham and James Patterson as influences, Foster began writing the novel in 2020, when COVID greatly curtailed activity in the local courthouse.In GAVEL TO GAVEL, a wealthy businessman is murdered by his wife. The only eyewitness is their nine-year-old disabled daughter. Her testimony is the key to the case. Top prosecutor Mac MacIntyre is calm, confident and relies on his courtroom cunning to maneuver through a maze of office politics, the bright glare of the media spotlight and his own thorny ethical dilemmas. The story follows Mac as he navigates from the crime scene investigation to the selection of the jury, to fierce cross-examination, to a surprising jury verdict.GAVEL TO GAVEL was published by Paper Raven Books in 2023 and has garnered many positive reviews.  His next book in THE SENECA COUNTY COURTHOUSE SERIES is titled DOUBLE BLIND, and features another murder trial with elements of police and judicial corruption.    https://www.axfoster.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

This week we released AI from the punishment cupboard in which we've been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan. As the Head of Brand Marketing at Miro, Paul has been busy bolstering his reputation as one of the industry's smartiest pant-wearers when it comes to marketing effectiveness. Miro is just the latest stop in a marketing career you could only possibly describe as both distinguished and glittering (glittinguished?) and has seen Paul tackle the marketing challenges on behalf of everyone from O2 to Telefonica to the National Lottery in Ireland (scooping, along the way, the title of Ireland's Marketer of the Year in 2022.) He's also the author of Run With The Foxes, a superb book about marketing, mistakes and making much better decisions. This episode is very proudly dedicated to Peter Field. Peter has had a huge influence on Paul's career both as a mentor and advisor. ///// Follow Patrick on LinkedIn. Timestamps: 03:45 - First Job and Proper Job 05:10 - Early Career in Marketing 07:34 - Career Path and Focus 09:30 - Paul's Sweet Spot in Marketing 11:00 - Writing the Book: Run with Foxes 13:27 - Learning from Mistakes 15:51 - Mistakes and AI in Marketing 18:08 - Decision-Making Process 20:40 - Classical vs. Modern Marketing 22:22 - AI's Impact on Marketing 25:06 - Practical Applications of AI 30:05 - Advanced Uses of AI 33:08 - Synthetic Research 34:28 - Skepticism vs. Cynicism 36:42 - Curiosity and Experimentation 39:27 - Admitting Mistakes 43:27 - Listener Questions: Embedding Chapter One  Paul's Book Recommendations are:  Ogilvy on Advertising – David Ogilvy The Anatomy of Humbug – Paul Feldwick Decoded: The Science Behind Why We Buy – Phil Barden /////

In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK's most effective and loved loyalty programmes for brands such as Sainsbury's, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and creativity that modern loyalty demands to be successful.Today we will be learning about her favourite book and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about the new loyalty white paper from Ogilvy One “Loyalty in the Age of the Emotional Consumer”.Hosted by Charlie Hills Show Notes :Kate WheatonOgilvy OneOglivy - Ideas - Loyalty -Age- Emotional ConsumerEuropean Loyalty WhitepaperMando-ConnectThe Power of Moments: Why Certain Experiences Have Extraordinary Impact

How can a company use today's digital world to their advantage? Luckily for Jeff and Kelly, they have just the expert to ask: Abbey Karel from Bounteous! In their chat with Abbey, they talk digital strategies, automation, AI and more. Plus, just how long until the tucked in sweater goes out of fashion? Listen to find out!  About Abbey: As VP of Growth at Bounteous, Abbey Karel helps Consumer Brands drive digital transformation and create meaningful customer experiences that maximize growth and ROI. By aligning business goals with digital innovation, she enables brands to unlock new opportunities through strategic partnerships and co-innovation while optimizing spend.  With a background in global client leadership, digital strategy, and in-store innovation, Abbey has worked with some of the world's most recognized brands to elevate customer engagement and drive measurable business impact. Prior to Bounteous, she led high-impact client relationships at Ogilvy, earning recognition as a Top-25 Global Client Leader, and played a key role in pioneering native apps and in-store digital experiences for Kohl's and JCPenney.    Abbey is also a frequent speaker and thought leader, sharing insights on digital transformation, customer experience, and data-driven growth at industry events.

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/FqizjfWSSUs  

Let's find the good in experiencing stress so that you don't shortchange yourself out of its ability to instill inner confidence in your capabilities. We are focused on experiences such as birthing a baby, building a business, or navigating a everchanging workplace. Just because someone else fell apart in any of those situations, it does not mean that you will too. It's unique to you, yet worth uncovering, because when you get to the other side of a stressful situation, if you embody at least one learning or lesson, then you will have increased your capacity to handle more stressful situations. This comes in handy, as life often hands us stress at a pretty hot and heavy pace. In this article, we'll interweave the four noble truths along with personal stories that showcase the value of embracing stress rather than running away from it. There have been so many occasions when I was told not to put so much pressure on myself, and it was out of those circumstances, where I didn't let their thinking impact mine, that I can now tell my greatest stories of defiance and delivery. A memorable such moment was during my first semester of law school. My mom told me this: 'Watch out, Melissa, and try not to experience too much stress.' She was giving me a fair warning based on her own sensitivities to stress. My mom has manic depression. A person with manic depression can be sent into an episode or spell by stress. While that guidance came from her experiences, it also came along with her tender concern for my mental health. My mental health, on the other hand, has proven sturdy, in great part because I've had ample opportunities to practice the art of experiencing stress. Law school wasn't a moment of redemption, but it was the time I realized my limit. I'm glad I didn't listen to my mom, because then I wouldn't have discovered my kryptonite. We need to know our kryptonite and how to overcome it. Somehow, it was that combination of overwhelming debt and basing my self-worth on school grades that almost broke me. I got through that time mentally unscathed, thankfully, but intuitively, I knew it was close. There's a benefit to knowing how far you can go. That experience gave me the courage to finally pursue my dream career in advertising. Taking a pay cut didn't seem so bad when the alternative was six-figure debt and no income. The trick is to always stay beneath that line. My self-publishing experience with Fertile Imagination pushed me to that limit. I had gotten my edited copy of my manuscript extremely late, and to compensate for that delay, I sat in my chair for twelve hours straight. The pressure I put on myself to finish the book was enormous. Around the twelfth hour, I felt a crack in my neck, which turned into a year of pain, physical therapy, and an MRI. Ever gotten an MRI? I've been through a lot, but somehow my anxiety was insane during that MRI, and my relationship with God has never been closer. It was like a church service in that cylinder. Yet, this was another opportunity to practice coexisting with stress. I don't regret that experience, and I know I learned from it. The other side of that stressful moment was completing my book and focusing on my physical health, a goal I'd been writing about for decades. Yet, somehow, I had to crash physically to finally pursue it. In these two cases, I needed to experience these greater stresses to build the confidence and conviction necessary to believe I could endure the kind of stress it takes to go after what I've always wanted. What if the same is true for you? What if, rather than avoid stress, you walked right into it with a different perspective? What if you need that vote of confidence—knowing you can handle a ton of stress—to get the kind of laser focus necessary to finally jump into your greatest personal or professional adventure? What if you need to have something to say: 'Well, if I did that and didn't die, then I might as well go for this'? I want to share a new way to think about stress because it's the reality of being human. As a meditation practitioner, I thought I'd enlist the help of the four noble truths to help us see the profundity in otherwise stressful experiences. My meditation offerings are secular, yet I do think ancient wisdom has its place in stress management. It gives me comfort to know that my experiencing stress is not novel; it's normal and expected. So, let's turn to commonly held beliefs that we can anchor this conversation in—the four noble truths Understanding the Four Noble Truths The Four Noble Truths are fundamental to Buddhism and describe the nature of reality and the path to liberation. They are: 1.     Dukkha: This is often translated as "suffering," but more accurately encompasses unsatisfactoriness, frustration, and the inherent impermanence of all things. 2.     Samudaya: The origin or cause of dukkha, which is identified as craving, attachment, and aversion. 3.     Nirodha: The cessation of dukkha, which is achieved through the elimination of craving and attachment. 4.     Magga: The path leading to the cessation of dukkha, known as the Noble Eightfold Path, which encompasses right understanding, right thought, right speech, right action, right livelihood, right effort, right mindfulness, and right concentration. 1   The Inescapability of Stress in Modern Life You don't need to be a Buddhist to believe that being human means experiencing suffering. Just look around corporate America—you can see and feel it everywhere. According to Ohsa.gov, 83% of US workers suffer from work-related stress. You can be stressed about having, keeping, leaving, or getting a job. The sound of a ping can spike your cortisol levels. It doesn't take much to suffer these days. We experience a constant, low-grade level of stress or anxiety, and our baseline sensitivity to stress is very low. This comparison comes from the constant barrage of information we consume daily, which contributes to "sympathy stress," as well as the fact that many of us are openly struggling. This is why it's necessary to find a way to coexist with stress; it's inescapable. A Yoga Analogy for Managing Pain In my pre-natal yoga class with my firstborn, the teacher had us sit on our bent toes. Her rationale was to have us experience physical pain and, instead of running away, breathe through the stretch. Was this comparable to birthing any of my kids? Heck no! It was a way to introduce the idea of feeling pain and remaining still within that feeling. The teacher's approach was to increase our tolerance for the inevitable pain of childbirth. The pain of childbirth is inescapable. This toe stretch gave me a chance to imagine being with inescapable pain in a situation where I could escape. It's this intentional decision not to escape an escapable pain that builds confidence. You have the chance to escape discomfort, yet you wrangle your fears and push forward anyway. There's immense power in those moments. This is where your practice comes in, and how meditation can help you coexist in an empowered state amidst life's struggles. You can pause and breathe through life's emotional ups and downs instead of panicking and stopping the train. The Second Noble Truth: Understanding Craving, Attachment, and Aversion The second noble truth is Samudaya. It's the craving, attachment, or aversion to the feeling of stress. It's always a practice for me. As a business owner, it's easy to crave a consistent income or feel attached to maintaining a certain reputation. Aversions are real for us, too, such as my aversion to tech issues. Yet, my perpetual thoughts about these situations have gotten in my way. These situations are tough enough. By experiencing this second noble truth, I'm not doing myself any favors. This is why equanimity helps; it helps us focus on what's needed in the moment. I'll share an example in a bit. But first, let's turn this to you. The Fear of Obsolescence in the Age of AI Let's talk about craving for career permanence. Whether you are an entrepreneur or employee, this idea translates. The fear of becoming obsolete (FOBO) is rising among workers as AI advancements accelerate. A Gallup poll found that 22% of U.S. workers are concerned about their jobs becoming obsolete due to technology, and that figure is up from 2022. Imagine how freelance copywriters or coaches feel these days. Some feel like they are being promptly put out of business. The threat is real; however, thinking about the threat is stealing the time necessary to uplevel your skills or take actions to support your business. You are adding a layer of unnecessary suffering, draining your finite energy. AI is here, and so are you. How can you coexist with AI? This reminds me of those required college courses I didn't like. They were inescapable and boring. However, it was me who made them feel brutal when I procrastinated reading those ancient texts. Fast forward to today, and I can say that I had the same thoughts while completing some requirements for my meditation certification program. Finding Peace in Meditation (and a Bird's Nest) One week, I experienced a silent meditation in a house with three young boys and my husband. This was the kick-off to my meditation practitioner training. At the time, walking meditations were part of the daily experience, and I hated them. I'd pace in my yard, which was really boring. It reminded me of psych wards with outdoor spaces where I visited my mom. Sometimes she was in, and other times she was out. I felt a deep aversion to this mode of meditating. Yet, I had to do it a lot, so I opted to stare into the leaves of my trees instead of watching my pacing feet. You know what I realized? I saw a nest in the tree! This got me thinking about how I was a mama bird in a nest with my young. Noticing what was real—my breath and the nest—helped me. I smiled. Navigating the AI Revolution: A Path to Coexistence (The Third and Fourth Noble Truths) Stress is real, but suffering is optional. You can shift your thinking from whether you hate or love AI to saying to yourself, "AI is here. How can I co-exist with AI? Is there a right way for me to navigate AI? Might there be a right way to understand AI that can help me?" Once in the present, focused on the facts, you will experience the third noble truth, which is Nirodha. The path to this truth is called "magga," which is also the fourth noble truth and comprises several factors: right understanding, right thought, right speech, right action, right livelihood, right effort, right mindfulness, and right concentration.   The eightfold path offers us an ideal way to coexist with stress. I haven't fully embodied it yet, but I feel as if each encounter with stress has given me a chance to practice it. Lessons from a Car Accident: Embracing the "Rights" Years ago, I experienced my first car accident. I was sitting in a parking lot in my new Honda minivan, waiting for my mom. A parked car, coming out of its spot, backed into my car. My minivan was perhaps months old, and this was my first accident. The other driver came out, shouting about how unnecessary the accident was. His wife quickly calmed him down, and then we exchanged information. I felt overwhelmed and wasn't thinking about Nirodha. I turned to my mom and said, "This shouldn't have happened! How can I get into an accident when I wasn't even moving?" She said, "Melissa, these things happen in life." Months later, I was in another accident in a parking lot, but I was moving this time. This second time felt different because I adopted my mom's wisdom. It was more manageable, and if we analyze it through the "rights," I'd say I had the right understanding. What if stressful situations are necessary to achieve all those "rights?" What if you're short-changing yourself by not increasing your stress management skills? I'd argue that this is true. I'm not suggesting you complicate your life, especially if it's already incredibly stressful. Instead, I'm urging you not to miss a life-giving moment where the gift is practicing the eightfold path. Once you see these as practices, you can teach your kids how to use stress for their benefit. A Son's BJJ Tournament: Wrestling with Life's Challenges This past weekend, one of my sons competed in a BJJ tournament. My eleven-year-old is not required to compete at that level. He could have competed at his local school. Yet, this isn't realistic to how we must compete in life for a job, medal, or resources. So, I encouraged him to compete, even though his first match was against someone who had previously won eleven times. Would you have done the same? Why would any mom allow that? Here's why: you will face outsized stresses in life, and these moments have allowed me to wrestle with the "rights." I got my greatest learnings and confidence from those hard bits of life. I don't win them all, but I've gained more "rights" along the way. Why would I cheat my son of that? So, he competed. I wanted him to take one lesson to the next match. For example, he was advised to stand up and not go straight for the legs in the second round. Did he do it? He tried, but it took the third round. That last round was unexpected. He was winded, tearful, red, and already out of his Gi. Was he going to do the fourth match? That third round, he gave it his all. There were hundreds of people looking at my kid. This is where my life experiences helped us both. Recognizing that my son had had enough, I could relate to so many moments as a kid when I had had enough, and yet life doesn't always give you a choice to walk away. I knew that because I experienced that. I pushed my son to return to the mat that fourth time because this was the right action, and I know that these moments are additive to the stories we tell ourselves about what we are capable of. It shapes how my kid will think about his ability to handle humiliation, boos, competing, and training. It gives him a sense for what it takes to compete with people who have won. His capacity to handle stress was increased in that moment. Imagine facing someone who has won 11 times during your first tournament, then having to enter round after round, loss after loss? This translates to failing in school, in business, and in relationships. My son was practicing the "right concentration" four times more on the mat than off on a typical Saturday. He was wrestling with the "right thoughts" even more than that. These encounters can be fruitful. They contribute to a rich life that can make you invaluable in the life of someone else.

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Art of Selling: Understanding & Appealing to Four Types of BuyersIn this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective.00:00 Introduction: The Four Types of Buyers00:04 The Success of Ogilvy's Rolls Royce Campaign01:31 Why Understanding Buyer Types Matters01:54 Common Marketing Pitfalls03:00 The Power of Segmentation03:36 Deep Dive: The Four Buyer Types05:53 Practical Exercises to Apply Buyer Knowledge07:03 Crafting Targeted Marketing Messages08:24 Conclusion: Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/0KLNVlFIxsQ  

Discover the journey of George Abraham on Cyrus Says , a global changemaker who turned blindness into a catalyst for empowerment and inclusion. Blind since , George revolutionized opportunities for the visually impaired by introducing cricket for the blind in India and founding the World Blind Cricket Council, organizing the historic inaugural Blind Cricket World Cup. As the founder of Project Eyeway, George leads the charge in reshaping societal perceptions of blindness through advocacy, knowledge-sharing, and inclusion. His groundbreaking TV series Nazar Ya Nazariya and the podcast Eyeway Conversations amplify untold stories of visually impaired individuals thriving against all odds. His previous experience was in Advertising at Ogilvy & Mather. He studied at studied Mathematics from St. Stephen’s College, Delhi UniversitySee omnystudio.com/listener for privacy information.