Podcasts about Ogilvy

The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI.  He talks all about AI — from where it's most useful for agencies and their clients to where it's overhyped — and discusses what he thinks is coming next.  Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands' reaction to Taylor Swift's wedding and major executive moves at Ogilvy, Onclusive and Nvidia. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

La sociedad evoluciona, los hábitos de consumo cambian y, como portavoces de nuestros clientes, debemos estar muy atentos a todo lo que el nuevo paradigma nos trae y, especialmente, lo que nos demanda como organizadores. Para explorar estas tendencias y descubrir como grandes empresas como Ogilvy se adaptan a ellas hemos tenido una conversación con Jordi Urbea, CEO de Ogilvy Spain. 

Why Rory Sutherland Thinks You're Wrong (The Average Trap) Rory Sutherland Ogilvy InterviewMost businesses design for the "average" customer. Rory Sutherland, vice chairman of Ogilvy, explains why this leaves everyone dissatisfied. In this ActionCOACH podcast episode recorded at BizX 2026, host Neil Martin explores how to escape the average trap and think like your customers actually think.When the US Air Force designed fighter jet seats for the "average" pilot, virtually nobody fit. Few people are average across multiple dimensions at once. Rory built his reputation at Ogilvy challenging finance-driven thinking and revealing why psychological factors often matter more than practical features.What You'll Learn:Why Designing for Average Fails: The fighter jet seat story proves adjustability beats one-size-fits-all thinking across product design, customer service, and business strategy.Marketing as Probabilistic Discipline: Why finance executives struggle to value marketing. You're making probabilistic bets on future outcomes like a casino, not controlling internal operations like finance.The Data Paradox: Nearly all business data comes from the past. You're driving whilst looking in the rear-view mirror, missing opportunities that don't show up in historical data.The 70-20-10 Experimentation Framework: 70% proven tactics, 20% incremental improvement, 10% blue-sky experiments where failure should be your goal. Breakthrough ideas contain illogical elements that data would reject.Psychological Friction Blocks Sales: Emotional barriers prevent purchases more often than practical problems. Examples from caravan design to luxury watch brands show how removing psychological friction creates breakthroughs spreadsheets miss.Capitalism's Genius Is Variety: Why exploring 18 different solutions beats optimising one "perfect" average solution. Competition creates better outcomes by testing multiple approaches simultaneously.Marketing as Mindset, Not Function: Sell marketing as a way of thinking rather than defending what marketing departments do. This customer-perspective thinking prevents boards from making internally rational decisions that look foolish to actual buyers.Brought to you by Actioncoach UK | The World Number 1 in Business CoachingLearn more at: actioncoach.co.ukThis Episode is sponsored by Santander x Worldpay | Providing business and corporate clients with secure, in-store, and e-commerce payment solutions. Hosted on Acast. See acast.com/privacy for more information.

Most people who are good at marketing are terrible at marketing themselves. Mat Zucker is no exception, and he'll be the first to say it. Mat spent two decades as a creative director at some of the biggest agencies in the world — Ogilvy, Razorfish, R/GA. Then he launched his own podcast and spent the first few years not applying a single one of those lessons to himself. Today he's a marketing strategy consultant, host of Cidiot (eight seasons, 124 episodes), published author, and somehow an amateur music producer. We talk about what institutions teach you that going solo never will, how to actually build an audience without a budget, and what happens when someone who knows the playbook finally runs it on themselves.Brand books for your own creative work. The 10-3-1 Rule for finding the right place to move. Why consistency beats every audience growth hack. The accountability trick that cracks stop-start syndrome. And the song Mat made after selling his family home following his mother's death — a project rooted in grief that's quietly becoming something much bigger. This one's for anyone building something on the side and wondering why it isn't moving faster. Come ready to take notes.Takeaways Most creative solopreneurs skip their own brand strategy. That's exactly why their work feels inconsistent and their choices feel arbitrary.Big agencies teach you something solo work can't replicate: passive growth through proximity. You get better by watching how talented people defend ideas, handle pressure, and raise their craft. Going independent means manufacturing that pressure yourself.Freelancing gives you control. It also takes away the friction that was making you grow. That trade is real and most people don't see it coming.Consistency of release moves the number more than almost any other tactic. More than ads. More than PR. More than stunts. Showing up on schedule is the unsexy answer that actually works.Going on other people's shows is the single highest-leverage thing a podcaster can do to grow. Most people know this and still wait too long to start.Stop-start syndrome is a creative person's problem. The cure isn't more discipline. Build something with someone else and it becomes much harder to quietly abandon.A newsletter is infrastructure, not content. Own the relationship with your audience before the algorithm changes. Mat wishes he built his in year one.Your toolkit travels further than you think. Mat can't play a single instrument. He's produced two songs by doing what he knows: writing a brief and hiring the right people to bring it to life.Done is better than perfect — not as a consolation prize, but as a philosophy. Release it. Move to the next one. The iteration is the point.Links & ResourcesMat's Website & Podcast: CidiotMat's Song: "Ashwood Road" — available on Spotify and Apple MusicMat's 10-3-1 Worksheet: linked at cidiot.comConnect with DrewDrew's Substack: https://thedrewenglish.substack.com/ Drew's IG: https://www.instagram.com/drewenglishh/ Drew's LinkedIn: https://www.linkedin.com/in/drewenglish/ Drew's Website: http://www.drewenglish.com/

The Campaign team looks back on Cannes Lions Festival of Creativity 2026. Editors from Campaign's sites around the world pick their highlights, including the Film Lions and Titanium winners and the big themes of the festival, plus the best parties.Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director of Campaign US, Nikita Mishra, editor of Campaign Asia, and Chris Powell, co-editor of Campaign Canada.This is the last of three Campaign Cannes Global Podcast episodes. We previewed the festival in episode one and reported on the ground from Campaign House at Cannes in episode two.Further reading:Cannes Lions 2026: Watch all the Grand Prix-winning workCannes Lions 2026: final UK winners tableOgilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026Can we talk about taste? Hosted on Acast. See acast.com/privacy for more information.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.

In this Encore episode of The Voice of Retail, I'm joined by James B. Smith, Founder and CEO of Rare Placement, for a wide-ranging conversation on modern leadership, executive search, and the future of talent in the retail industry. James brings an exceptional career journey to the mic, beginning in advertising with agencies like Grey and Ogilvy, moving into marketing leadership at Citibank, in leadership roles at Esquire and then Conde Nast Traveller—where he helped it become the top-performing title, even outpacing Vogue. His passion for growth and transformation led him to become a CEO, owner-operator, and eventually launch Rare Placement, a boutique executive search firm focused on personalized, human-centric talent solutions. In our conversation, James emphasizes the power of storytelling—not just for brands, but for leaders. He reveals that every candidate he's placed has gone on to become a client, a testament to his laser focus on culture fit, agility, and soft skills over just resumes. We dive into how executive hiring has changed, why modern CEOs need courage, humility, and the ability to say “I don't know,” and how COVID permanently reshaped leadership styles and expectations around flexibility and culture. James shares practical advice for current and aspiring retail leaders—from building a strong, concise personal narrative to investing in ongoing networking, not just when you're in transition. He stresses that succession planning should be an ongoing, layered strategy, and reminds executives that “people buy leaders, not logos.” We also explore the increasing importance of board roles—both fiduciary and advisory—and how executives can position themselves for these opportunities by knowing what they uniquely bring to the table. Whether you're a retail executive planning your next move, a CEO rethinking your leadership team, or a rising leader wondering how to stand out, this episode is packed with actionable insights. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Vašek je absolventem Fakulty multimediálních komunikací, kde vystudoval marketingovou komunikaci. Jeho cesta po škole vedla rovnou do světa PR, ve kterém působí dodnes – pracuje jako PR & Influence Director ve světové reklamní agentuře Ogilvy Czech a zároveň působí jako člen Výkonné rady Asociace Public Relations, kde má na starosti oblast mladých talentů. V nové epizodě si povídáme o tom, jak vznikají kampaně pro světové značky jako Zalando nebo Netflix, a vracíme se i k jeho prvním krokům v Ogilvy – studentské stáži, kterou absolvoval během studia na FMK ve Zlíně. Poslechněte si Vaškův příběh, který vedl z Broumova přes Zlín až do světa PR – nový díl podcastu After Life je tady!

sasserathNOW ist eine unabhängige Strategieberatung, die Marken, Menschen und Organisationen dabei unterstützt, ihre Einzigartigkeit wirksam zu machen. In dieser Podcastfolge sprechen wir mit Corinna Falusi, Gründerin des Kreativkollektivs Birthday. Sie hat bei den namhaftesten Agenturen der Welt gearbeitet – bei Jung von Matt in Hamburg, bei StrawberryFrog in Amsterdam und zuletzt bei Ogilvy und Mother in New York. Und trotzdem hat sie mit ihrem Kreativkollektiv Birthday irgendwann einen eigenen Weg eingeschlagen, weil sie näher dran sein wollte – an den Kund:innen, an den Kreativen, an der Arbeit selbst. In dieser Folge sprechen wir über: Wie KI unsere Branche nicht nur verändert, sondern auch eine Gegenbewegung auslöst: mehr Handgemachtes, mehr Menschlichkeit, mehr Sehnsucht nach dem Echten Warum das Wichtigste in der Kreativität ist, die richtigen Leute zusammenzubringen Warum Führung im Kollektiv gar nicht so anders ist wie in einer Agentur Eine Folge für alle, die verstehen wollen, wie Kreativität entsteht, wenn gute Beziehungen und Vertrauen die Basis sind. Gäste des Talks: Corinna Falusi: https://www.linkedin.com/in/corinna-falusi-a579672/ Anna Lüders: https://www.linkedin.com/in/annalueders/ Marc Sasserath: https://www.linkedin.com/in/marcsasserath/ Bei Fragen, Anmerkungen und für weitere Infos, schaut gerne auf unserer Website vorbei www.sasserathnow.com

Kamran AsgharKamran began his advertising career in 1997 at Ogilvy & Mather during an era when creative directors and media planners still worked side-by-side. It was here that he helped pioneer integrated communications planning, a holistic approach that defined his breakthrough launch of American Express Blue—the most successful card debut in that company's history. When the advertising industry went through the "unbundling era"—where holding companies began aggressively tearing media buying and creative strategy into entirely separate, siloed businesses—Kamran openly rebelled against the trend. Viewing the forced separation of creative and media as the "original sin of advertising," he co-founded Crossmedia in October 2000 to keep the disciplines unified, accountable, and entirely neutral. Under his vision, Crossmedia has rejected the non-transparent, kickback-laden media practices common among legacy holding companies. Instead, he structured the agency as a certified Minority-Owned Business Enterprise built on three core, transparent pillars: Trust, Reason, and the Pursuit of Happiness. Over the last decade, Kamran has more than tripled Crossmedia's footprint. The agency consistently achieves double-digit growth and has been recognized as a multi-time Ad Age Best Place to Work and Small Agency of the Year winner. To meet the demands of an AI-driven marketing landscape, he officially unified the company's worldwide operations under a single brand standard. A graduate of the College of William & Mary and a diehard Washington Commanders fan, Kamran was named an Adweek Media All-Star in 2014 and Adweek's Media Executive of the Year in 2022.

The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It's this same passion that inspired him to found Ogilvy's Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don't quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.Dan is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. He has managed over 1000 behaviour change projects with a portfolio spanning 100+ major brands. He also curates Nudgestock, the world's largest behavioural science festival.In this episode, Rory and Dan share their insights on loyalty, behavioural science and cover hot topics from their favourite programmes, to generosity to subscriptions to partnerships and more. We'll also be learning about their favourite books and highlights and key learnings from the many sectors and programmes they have worked on.Hosted by Charlie HillsShow Notes:- 1) Rory Sutherland2) Dan Bennett3) Ogilvy Consulting4) Nudge Stock5) MAD//Masters6) Obvious Adams (Book Recommendation)7) Creativity (Book Recommendation)8) Alchemy (Book Recommendation)9) Positioning: The Battle of Your Mind ( Book Recommendation)10) Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

New York Times bestselling and award-winning author John Kenney spoke with us about life as an ad-man, writing humor for The New Yorker, and the paperback release of his latest novel I SEE YOU'VE CALLED IN DEAD. John Kenney is the bestselling author of three novels and four books of poetry, including Love Poems (For Married People), a New York Times bestseller. His first novel, Truth In Advertising, won the Thurber Prize for American Humor. He is a longtime contributor to The New Yorker magazine's Shouts & Murmurs column. His most recent novel, I See You've Called In Dead (available in paperback June 2nd), is described as “The Office meets Six Feet Under meets About a Boy” and was an instant bestseller. The book follows Bud Stanley, an obituary writer who accidentally publishes his own obituary and begins attending strangers' funerals to find meaning of life. In a starred review Booklist said of the book, “I See You've Called in Dead is a witty and heartwarming reminder of the bottomless despair, limitless absurdity, and undeniable joy of the human experience.” John Kenney has worked as a copywriter for more than 25 years at Ogilvy, McGarry Bowen, and Publicis. He has created campaigns for American Express, Citi, Chevron, Heineken, and Cadillac, to name a few. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file John Kenney, Milena, and I discussed: His past life as a high profile copywriter  10 years of rejections from the New Yorker Why he still has impostor syndrome The personal inspiration behind his latest novel Writing self-deprecating poetry Why he's writing a memoir about rewriting his mother's obituary And a lot more! Show Notes: byjohnkenney.com I See You've Called in Dead by John Kenney (Amazon) John Kenney Amazon Author Page John Kenney on Instagram John Kenney for The New Yorker Milena Gonzalez | Writer | Reader | Book Reviewer diary_of_a_book_babe on Instagram Kelton Reid Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Karl Bryan and Rode Dog dig into real-world strategies for building a wildly profitable coaching business, why simplicity (not shiny objects) wins big, the difference between amateurs and pros when it comes to focus and diversification, and how to use market timing as a powerful lever for sustained business success. The conversation is a candid, practical look at why overcomplicated advice and online noise distract most coaches—and what actually works for building revenue, creating standout offers, and staying semi-retired for life. Key Topics Covered Diversification vs. Focus: Myths and Realities Karl explains why top wealth is built by honing in on one business, not spreading yourself thin across side hustles. True diversification happens after success, not before. "The richest people on the planet do not diversify" in the early stages—think Zuckerberg or Gates (03:16). Profit: The Foundation of All Business Profit isn't about shiny sales or status—it's the core lever for financial freedom. Karl's "Profit, Profit, Profit" law: for coaches, doubling client profits by simple tweaks (cutting expenses, raising prices) is the fastest way to prove value, retain clients, and make your fees "free for the year" (07:26). Unique Selling Proposition (USP) and Market Dominating Position (MDP) How being "the only" instead of "the best" wins. Solve a crucial problem—like accountability for daycare parents (with live video access as an example). Karl details using memorable frames ("No Results, No Fee"; "On Time, On Budget") and the legendary Ogilvy 5-point "big idea" test (15:16). The Top 5% Success Formula Elite coaches (and entrepreneurs) are trained, not lucky—honing deep focus and becoming "installers," not "wingers" or "hiders." Assertiveness, frameworks, going all-in on your craft, and relentless accountability are keys to standing out and thriving (20:46). AI and Information Overload Why AI is a tool—not a shortcut or a replacement—for real coaching engagement. Coaches should avoid getting paralyzed by the online AI hype; instead, focus on serving real clients, not chasing the next digital distraction (28:01). Timing as Business Luck Market timing is the "hidden luck" behind billion-dollar successes (Amazon, Facebook, Nvidia) and applies even to everyday decisions like when to launch offers or start routines. Use natural life and business "starting lines" (Mondays, New Year, birthdays) for better client buy-in and results (37:01). Notable Quotes "The richest people on the planet do not diversify… Zuck wasn't doing Airbnb on the side while building Facebook." "Profit is the domino that knocks over all the other dominoes." "Work to be the only versus be the best." "You'll be remembered for what you refuse to give up on." "The second business needs to feed the first, not eat the first." "Step by step, ferociously—just stay in your lane." "Get less interested in what people think of you and more interested in how you make people feel." Actionable Takeaways Stay Laser-Focused: Build one great coaching business with high margins—don't get distracted by multiple ventures too soon. For clients: make profitability the daily drumbeat, not ego or revenue goals. Install, Don't Wing It: Develop repeatable frameworks (like Karl's Jumpstart 12 or the Big Idea/USP framework). Show prospects and clients instant value with live diagnostics and tailored recommendations. Think in Percentages: Transform your mindset: small margin tweaks (2% to 3% conversion, 20% to 30% margin) equal massive profit leaps. Use Timing Strategically: Initiate client plans or launches at natural "clean slates" for maximum buy-in (e.g., Mondays, start of the month). Ignore Noise, Deliver Results: Don't let online trends, AI panic, or influencer "ragebait" derail your daily actions. Focus on what boosts client profit and loyalty. Give Before You Get: Anchor relationships and build authority by offering help first, not just selling. Energy and Environment Matter: Be intentional about the feeling you bring into client and community spaces—optimism pays off. Resources Mentioned Profit Acceleration Software (by Karl Bryan) The Psychology of Money by Morgan Housel Deep Work (recommended reading for focus and deep skill) David Ogilvy's "Big Idea" criteria for market-dominating positions The Jumpstart 12 and the Business Operating System frameworks If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review! Ready for more? Karl Bryan sends daily strategy-packed emails at Focused.com—join the real work that's moving the needle for top business coaches. For a demo of Profit Acceleration Software™, head to https://go.focused.com/profit-acceleration

David Yankelewitz is a prominent figure in the advertising and creative world, currently serving as the Founder and Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. His career is defined by high-impact, viral marketing campaigns that often blend pop culture with innovative brand experiences.Public Display of Affection (2021–Present): Founded this studio with the philosophy that "the more love you give, the more you receive," focusing on brand activations, apps, and art. R/GA (2020–2021): As Executive Creative Director, he led the Verizon account, notably building a 5G Super Bowl stadium in Fortnite and producing a weekly livestream series featuring stars like Billie Eilish and Alicia Keys. Ogilvy & Mather (2015–2017): Served as Group Creative Director, where he built the agency's Content Group and led projects for brands like IBM, Coke Zero, and NASCAR. 360i (2011–2015): Spent four years as Group Creative Director, winning the agency's first Cannes Lions for work with brands such as Oreo, Oscar Mayer, and Ben & Jerry's. Yankelewitz is well-known for "internet-breaking" campaigns, including:#MAMMING: A viral photo-sharing campaign to raise breast cancer awareness. Say It With Bacon: A luxury gift service for Oscar Mayer that packaged bacon like fine jewelry. Oreo "Nomsters": A series of bite-sized horror films for Halloween that reimagined cookies as candy-hybrid monsters. He began his career as a business reporter for The Jerusalem Post and an editor for the University of Pennsylvania's humor magazine, 34th Street. His creative approach often involves "The 5 Love Languages" framework, where he advocates for brands to move beyond "Words of Affirmation" (traditional ads) toward "Physical Touch" and "Acts of Service" (meaningful brand actions).

Author, and Vice Chairman of Ogilvy, Rory Sutherland is one of the world's leading experts in human behaviour. The type of thinker that makes you question things you never thought to question. Rory's response to the Five Of My Life is guaranteed to change how you view the world - as well as providing a never seen before insight into the man behind the fame.   Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

Most creative directors are never told what their job actually is.That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies.In this episode of Embracing Marketing Mistakes, we sit down with Mick Mahoney, one of the most experienced creative leaders in advertising. Mick spent over 25 years as a Creative Director, Executive Creative Director and Chief Creative Officer at agencies including Ogilvy and BBH.He has led award-winning teams, topped creative rankings and worked alongside some of the biggest names in the industry. Despite that success, Mick openly admits that for much of his career he felt like he was winging it.We talk about the real job of a creative director, why no one ever defines it, and how that lack of clarity fuels ego, micromanagement and burnout. Mick shares the mistakes he made early on, the clients he lost, and the leadership lessons that only come from experience.This is an honest conversation about empathy, psychological safety, confidence and what creative leadership actually looks like when you strip away the posturing.If you lead creative people, manage senior teams or feel the pressure of needing to have all the answers, this episode will resonate. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Sponsored by Pepperstone Why can't I run my winners? It's one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don't work. So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: "the question is a lazy formulation of the problem." And I apply it to running winners. Turns out the reason most traders never solve this is because they're asking the wrong question. We work through better ones, and what changes when you do.

Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .   This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:  Greg Jackson (CEO, Octopus Energy)  Rory Sutherland (Behavioural Science, Ogilvy)  Robert Llewellyn (Fully Charged)  We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?    In this episode, we explore:  Why fossil fuels are fundamentally inefficient (and losing ground)  The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)  How the UK's electricity pricing system is distorting costs  The idea of an "energy pension" and how solar could deliver ~11% returns  Why countries like China are racing ahead while others hesitate  Standout moments:  "Oil and gas are like an abusive partner… it's never going to be different."  The "Château Pétrus" analogy that perfectly explains energy pricing  Why petrol stations might soon look… completely outdated  "You just plug it in like a phone. Shut up." This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!    00:00:00:00 Welcome and a little caveat!  00:01:10 Ad Break  00:01:32 Set the scene 00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn  00:07:00 Why?  00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines  00:11:18 Rory Sutherland on EV Hostility  00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg Jackson  00:20:53 Oil and Gas - an "Abusive Partner"?!  00:22:56 Market Reform and the Future of BP and Shell  00:28:10 Harm Reduction vs Perfectionism  00:30:45 The Norwegian Paradox and Imported Emissions  00:33:11 Marginal Pricing: The "Pint of Beer" Analogy  00:34:31 Overcoming the Standard of Perfection in New Tech  00:37:46 Greg Jackson's Three Magic Wishes for Energy Reform  00:40:14 AI Data Centres and Localised Pricing  00:43:46 The Perception and Politics of Electric Vehicles  00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve  00:48:21 The IKEA Effect: Loyalty through Sunk Effort  00:50:11 Induction Hobs and the Benefits of Electrification  00:51:03 Reframing Clean Tech as an "Energy Pension" 00:53:08 Preppers and "Freedom Cars" in Texas  00:54:39 The Success of Global EV Test Drives  00:56:53 Micro-Mobility and the Quiet Streets of China  01:00:08 Displacing Global Fossil Fuel Consumption  01:03:03 Symbolic Action vs. Meaningful Energy Change  01:04:45 Closing Remarks and Audience Farewell   Why not come and join us at our next Everything Electric expo: www.everythingelectric.show  Check out our sister channel: https://www.youtube.com/c/EverythingElectricShow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE NORTH (Harrogate) - 8th & 9th May 2026  EE WEST (Cheltenham) - 12th & 13th June 2026  EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026   #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy

Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winning 18 Cannes Lions.In this episode, Steve argues the industry lost effectiveness when it stopped focusing on selling and started chasing societal impact. He explains why award-winning work stopped delivering commercial results and why purpose messaging rarely stuck with consumers.Steve also shares a personal leadership mistake. After selling his agency, he took a global role that cost him day-to-day control and real influence, a lesson many senior marketers will recognise.This is a direct conversation about effectiveness, growth, and why selling the product matters again. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Ogilvy Namibia het 'n vennootskap met The Collective aangegaan om sport in Namibië te bevorder deur spelers en afrigters te ondersteun. Dit is 'n gesentraliseerde platform om spelers landwyd profesioneel te bestuur en sodoende beleggings in Namibiese sport in te vorder. Tydens die bekendstelling van die program het Hanjo de Klerk, die stigter van The Collective, meer verduidelik.

“If you become really good at harnessing that data, AI can let you not only predict the future, but create it.” Jenna Habayeb (President of Posh Peanut) sits down with Jason Panzer (President of HexClad) and honorary Operator's co-host Cherene Aubert. Together, they unpack what modern ecommerce leadership looks like at every stage. Jenna brings a rare arc — from Ogilvy to Chief Brand Officer at Ipsy, where she helped grow the business from $300M to $1B, through a CRO role at Ruggable, and now her first president role at Posh Peanut.  Discover the “forgotten community flywheel” and how a 250,000-person Facebook group drives real revenue. The conversation moves on to why most companies are further behind on data infrastructure than they'd like to admit — and why AI, layered on top of a clean data warehouse, is changing what's possible. They also get into the evolution of the CMO role, managing teams up a mountain without losing your humanity, and the mental shift required when you go from marketer to president.  Powered By Fulfilhttps://bit.ly/3pAp2vu Saras Analytics https://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

We cover episode 13 of HBO Max's The Pitt, noting the calmer, ER-routine feel as the doubled staff handles multiple cases while characters reflect and clash. We discuss Orlando's return after a 20-foot fall and the ambiguity of accident versus self-harm tied to medical debt, Mohan's mounting guilt (including a missed aneurysm case) and news that the character/actress is leaving, and a ventriculostomy procedure that highlights Robbie's inability to step back off-shift as he pushes Javadi into high-stakes work. We also break down Duke's newly found ascending aortic aneurysm, Langdon missing a pneumothorax in an asthmatic kid, a turmeric-related liver failure case that sparks commentary on supplements and “wellness” culture, computer downtime contributing to missed history, ongoing ICE/Jesse threads, and parallels showing Whitaker mentoring Ogilvy while Robbie hints at not returning. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Updates 01:32 Sunset Timing and Episode Vibe 02:55 Chart Scanning and New Intern 03:54 Turmeric Overdose and Wellness Scams 07:51 Orlando Fall and Medical Debt 11:48 Ventric Drain and Leveling 14:05 Robbie Pushes Javadi 17:07 Mohan Exit and Aneurysm Miss 22:26 Duke Ascending Aneurysm 24:07 Langdon Missed Pneumothorax 25:25 Turmeric Callback and Mercury Case 26:03 Blue Mercury Rant 26:23 Ultrasound Rockstar Doc 28:49 Whitaker Becoming Robbie 30:59 Mentorship Shifts 33:12 Al Hashimi Freezing Mystery 34:51 Robbie Martyr Spiral 38:17 Dana Digby Haircut 40:07 ICE Arrest Fallout 40:58 Medical Jargon Breakdown 43:20 Empathy Theme Check 46:09 Cast Side Stories 49:23 Season Wrap Predictions

This week on Own It, we're talking to Kimberly Eberl from The Motion Agency. Her firm is based in Chicago and helps clients like Ace Hardware, Whirlpool and more accelerate growth with results-driven creative. Their work and thinking is impressive, for sure. We talked about her journey from growing up in Cincinnati, to working for Harley Davidson, to founding Motion 20 years ago. She came up through the PR ranks, working at Weber Shandwick and Ogilvy among other firms along the way. We loved her thoughts on closing the gender gap in agency ownership and learned so much. You will too. You can find links to the LinkedIn profile for Kimberly Eberl and the agency website for The Motion Agency in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

“It's called being alive. It's what kind of life do you want? Do you want a slightly muted shut down life, or do you want a full spectrum life?” Jess Goyder   Jess Goyder and I explore grief as part of everyday human life, not just something linked to death or bereavement. We talk about loss, change, identity, leadership, and what it means to be fully alive. We talk about how grief is often misunderstood, sidelined or treated as disruption. Jess speaks about the cumulative nature of loss, the ways grief can show up as over-functioning, shutdown, numbness and the importance of having containers, spaces, people and places where what is real can be felt and named. We also talk about how grief shows up in the workplace. Jess shares why grief belongs in conversations about leadership - grief work is leadership work - and how unresolved grief is visible in the fabric of an organisation.    Jess Goyder knows grief – and how to build a life you can love alongside loss. A licensed Grief Recovery Specialist® with a Postgrad (Cert) in Psychodynamic Studies from Oxford, she trained with leading grief psychotherapist Francis Weller. Jess helps people from all walks of life – especially leaders and high performers – navigate bereavement, major transitions, illness, and other significant losses. Her work goes far beyond traditional counselling, guiding clients from coping to clarity, emotional resolution, and renewed engagement with life. With over a decade's experience coaching executives at Adobe, Nestlé, Ogilvy, and Deutsche Bank, Jess also delivers powerful talks and workshops on recognising and addressing the personal and organisational effects of unresolved grief.   Connect with Jess: Through her website: https://griefisnatural.com On LinkedIn: https://www.linkedin.com/in/jess-goyder   Resources Mentioned: The Grief Recovery Method: https://www.griefrecoverymethod.com/ Leader as Healer by Nicholas Janni David Whyte  

Host Victor and his wife Kim recap Episode 11 of HBO Max's The Pitt as the season nears the end of its 12-hour shift, with Victor previewing coverage of DTF St. Louis, Hulu's Paradise, and a Project Hail Mary review. Victor urges listeners to leave star ratings and shares an Apple Podcasts tip: use episode transcriptions to search, jump to, and share timestamped moments. Kim describes an intense emotional reaction to the episode's ICE-agent storyline and a child heat-stroke case, linking both to real-world trauma and hospital realities. They discuss the show's theme that the outside world cannot be kept out of medicine, the cyberattack's impact, Ogilvy's missed aneurysm case leading to an emergency thoracotomy, Mel and her sister Becca's relationship reset, Robbie's friend Duke needing a CT scan, escalating Langdon–Santos conflict over illegal misconduct, and a closing cliffhanger where a violent patient attacks trainee nurse Emma. mailto:needssomeintroduction@gmail.com   00:00 Show Intro and Lineup 01:30 Ratings and Share Request 02:18 Apple Transcription Tip 04:46 Timestamp Sharing Challenge 06:54 Bonus Movie Tease 07:16 Episode Reactions Begin 09:13 Walled Garden Theme 13:37 Listener Email Reset 20:00 ICE Agents in the ER 26:02 Heat Stroke Case 32:19 Parenting Panic Talk 34:52 Ogilvy Ruptured Aorta 38:54 Javadi Proves Herself 40:38 Ogilvy Meets Street Medicine 44:49 Xylazine Wounds Explained 46:12 Mel and Becca Breakthrough 50:39 Robbie Worries About Duke 52:33 Baseball Fan ER Comedy 55:41 Langdon vs Santos Showdown 59:17 Emma Attacked and Safety Codes 01:04:37 End of Shift Predictions 01:08:37 Wrap Up and Sign Off

Rory Sutherland | Why Businesses Overinvest in Trivial ImprovementsMost businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.What You'll Learn:The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.Why Benchmarking Makes You a Loser: When everyone uses the same metrics, they become more similar and create hyper-competition. Fewer choices for consumers, businesses forced to compete on price alone.The High-Touch Premium Strategy: In an AI age where everyone will automate, go "high human, high touch" as premium positioning. Small discretionary gestures create disproportionate value.Why Big Ideas Take Time: Sutherland explains the adoption sigmoid curve. Mobile phones took 10 years to become socially acceptable. Short-term ROI measures mean you'll overinvest in trivial improvements and underinvest in what matters.Key Quotes:"The real value of marketing and marketers is not what they do, it's how they think.""When everybody optimises or benchmarks around the same thing, you automatically create an opportunity to be different."Rory Sutherland's Background:Rory Sutherland is Vice Chairman of Ogilvy, where he's spent 38 years pioneering the application of behavioural science in marketing. Author of "Alchemy," he's become one of marketing's most influential voices.Action Steps:If You're Making Business Decisions: Stop optimising for defensibility and start optimising for customer value. Question whether your "efficiency gains" are transferring costs to customers.If You're Launching Something New: Embrace the sigmoid curve. Don't panic if adoption is slow initially. Be patient. Significant innovations take time because they require behavioural change.For Everyone: Rewrite the question. Get comfortable with ambiguity and subjective judgment. Look for opportunities to add "critical non-essentials" that create disproportionate value.This episode is sponsored by Canva:Say goodbye to creative bottlenecks with Canva Enterprise. Use Magic Resize to instantly reformat one asset for any platform. Empower your team to design at scale, while maintaining total brand control. To find out more, visit canva.com/enterprise so you can turn teams into content powerhouses.Learn more at: https://www.canva.com/ Hosted on Acast. See acast.com/privacy for more information.

It's the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry's stars were out.  PRWeek's reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration.  Plus, hear from PRWeek's communicator of the year for 2026, Brandon Stanton, creator of Humans of New York.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing is being reshaped by forces far bigger than any single campaign: AI, geopolitical fragmentation, economic pressure, and collapsing agency business models. In this episode of Frontier CMO, host Josh Spanier sits down with a legend of the advertising world: Sir Martin Sorrell. As an architect of the industry over the last 50 years, Sir Martin shares his unvarnished perspective on where marketing power is shifting now and what CMOs must do to stay relevant. The conversation breaks down why traditional agency holding companies are struggling, why AI adoption is being driven more by CFOs than CMOs, and where true transformation is already happening at scale. 00:00 – The Power of Branding in a Changing World 01:19 – “Two Drunks and a Lamppost”: On Agency Consolidation 03:34 – What CMOs Can Learn from Ogilvy & the Saatchis 07:42 – Who's Building the New Marketing Paradigm? 10:13 – Why Agencies Are Falling Behind in the AI Era 13:41 – Why the CFO Is Driving AI Adoption 16:53 – Creativity's AI Golden Age? 18:45 – The GM Model: AI at Scale in Action 22:43 – The Skills the Next CMO Must Master 28:53 – Is the Long-Term Brand Era Over? 35:00 – Rapid Fire: AI, Agencies & Overcapacity 37:44 – The Most Exciting Market in the World Right Now

One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the warning signs and watched the whole thing collapse in real time.Kevin Chesters is a seasoned strategist with more than twenty five years in top flight marketing, including leadership roles as Chief Strategy Officer at Wieden+Kennedy London, Dentsu McGarryBowen and Ogilvy, plus a spell as Head of Strategy at BT. His track record gives him serious authority on how strategy actually gets done inside big organisations.He now runs his own consultancy, lectures widely and speaks around the world on creativity, storytelling and problem solving. His book The Creative Nudge became an Amazon best seller and helped cement his reputation as someone who can turn complex thinking into practical tools for marketers.Kevin talks through how a simple brief for a kid's snack turned into a chaotic TV script, a flawed media plan and a campaign he openly calls the worst ad in British history. His honesty shows how experienced strategists can still get caught in groupthink and momentum.Chris and Will dig into how the Big Cheese Dipper fiasco unfolded, why the agency pushed ahead and how the failure shaped Kevin's career. The conversation moves from creative misfires to pitch disasters, toxic clients, time pressure and the trouble with rushed workshops.Kevin also shares what thirty years in agencies have taught him about confidence, collaboration and protecting work from being watered down. His stories are brutal, funny and painfully familiar for anyone who has ever tried to get a brave idea through an organisation. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Send a textWe trace the fierce, tender courage of St. John Ogilvy, the Jesuit who risked everything to bring the Eucharist to persecuted Catholics in seventeenth‑century Scotland. From conversion and clandestine ministry to arrest, torture, and martyrdom, we explore why the Real Presence was worth his life.• Scotland's religious upheaval and Ogilvy's Calvinist upbringing• Conversion through Eucharistic devotion and Jesuit formation• Secret ministry, underground Masses, and pastoral risks• Arrest in Glasgow, interrogations, and royal pressure• Torture, trial statements, and unbroken fidelity• Martyrdom on the gallows and the rosary's conversion• The Eucharist as source and summit of Christian life• Practical calls to deeper reverence and bold witnessBe sure to look at the description for special information of interest to youOpen by Steve Bailey Support the showView all of our blog posts here https://journeysoffaith.com/blogs/eucharist-mary-saints Download Journeys of Faith App for Iphone or Android FREE https://journeysoffaith.com/pages/download-our-app Journeys of Faith brings your Super Saints Podcasts Please consider subscribing to this podcast or making a donation to Journeys of Faith we are actively increasing our reach and we are seeing good results for visitors under 40! Help us Grow! ***Our Core Beliefs*** The Eucharist is the Source and Summit of our Faith." Catechism 132 Click Here “This is the will of God, your sanctification.” 1Thessalonians 4“ Click Here ... lay up for yourselves treasures in heaven...” Matthew 6:19-2 Click Here...

Join Muzaffar Manghi, Co-founder and Global Commercial Lead of Farmdar, for a compelling look at why the AI revolution seems to be happening everywhere except in the fields. With a unique background spanning two decades in global marketing leadership and a deep personal history in farming, Muzaffar is on a mission to bring "Space-Tech" to the soil. In this episode, we explore how AI is actually being used in agriculture today—not as a buzzword, but as a practical tool for crop insights, sustainability, and global food security.

Over the course of Jeffrey Bowman's career, his work has impacted brands like Pepsi, P&G, Unilever, Dell Technologies, Verizon,  Wyndham, United, British Airways, Restaurant Associates,  Prudential, MetLife, Gap, Sears, IKEA, Whirlpool, Delta Faucet,  Behr Paint, Unilever, Planned Parenthood, Estee Lauder and  CoverGirl to name a few. Bowman is an industry thought leader, two-time award-winning Wiley published author,  Campaign US 40 Over 40, pocstock 2025 Top 50 Future of Black America and recipient of the David Ogilvy Beacon Award. Prior to starting Reframe Consulting Services in 2015, Bowman was a senior partner, managing director at Ogilvy, where he disrupted the $1T industry by starting the first cultural agency while pioneering a change operating system - The Total Market Approach that helped leaders accelerate growth that reflected the total addressable audience.

Host Victor opens by recapping the podcast's current coverage: weekly breakdowns of The Pitt season 2 with his wife Kim (a medical PA), discussion of Industry, and a recommendation to watch the Game of Thrones prequel A Night of the Seven Kingdoms (six-episode season, renewed for season 2). He also notes a Christopher Nolan rewatch series (Following and Memento). He invites feedback via email and Spotify/YouTube comments and asks listeners to share the show.   Victor and Kim then discuss The Pitt episode 6, directed by Noah Wyle (his first directing credit on the show). They describe it as more “mundane” in plot but possibly the best episode of the season due to staff camaraderie and subtle emotional beats. A central throughline is the death of frequent-flyer patient Louie, which the staff grieves, contrasted with new doctor Ogilvy's detached comments. They discuss how ER staff form relationships with frequent flyers and the episode's late reveal that Louie's chronic drinking followed a car accident that killed his pregnant wife.   A major theme is the “invisible work” of nurses: Perlah's grief, Dana cleaning Louie's body, behind-the-scenes patient prep, and how experienced nurses and advanced practitioners often run workflows and handle details. Kim relates this to real practice, including ICU and ER routines and how PAs/NPs frequently have more laceration-repair experience than attending physicians. They also touch on what happens to unclaimed bodies (morgue, possible cremation) and note the episode's visual focus on a homeless patient as part of a broader theme of dignity for underserved people.   They cover other episode storylines: an incarcerated, malnourished patient whom Dr. Al-Hashimi wants to help despite bed pressures; Dana appears to manipulate an oxygen monitor reading (tape is implied) to keep him from being discharged; and a new competent nurse who arrives mid-shift, prompting discussion of ER shift overlap and staffing. They discuss a law student experiencing a first psychotic episode and how wording like “what's wrong with him” can alarm family members.   Victor and Kim analyze a cancer patient on home hospice who refuses to leave the hospital, with a death doula present. Kim suspects heavy pain medication (including ketamine and long-acting morphine) could lead to respiratory compromise, while Victor wonders if the patient is trying to die away from her husband. They also discuss Santos being behind on notes, a comedic/critical AI documentation thread (including errors like urologist vs neurologist and incorrect surgical history), and broader electronic medical record and faxing frustrations.   Additional medical beats include the waitress developing a life-threatening infection leading to an above-knee amputation, a patient demanding repeated D-dimer testing despite being on Eliquis, and Kim explaining what a D-dimer is and how unnecessary testing increases costs. They discuss translation access for hearing-impaired and non-English-speaking patients via video interpreter services. Character moments include Joy revealing she wants to be a pathologist to avoid patient interaction, and a motorcycle knee-laceration case using fluorescein to check joint involvement.   They end by noting Louie dies from pulmonary hemorrhage (Kim would have liked more foreshadowing) and Kim shares a real trauma case involving an alcoholic with liver failure who died from bleeding after a minor accident. Victor briefly previews Drops of God season 2 episode “Brothers and Sisters,” highlighting themes of sibling conflict and a toxic Georgian sibling relationship, and says they will discuss the current and next episode later. Victor closes with reminders about ongoing Industry coverage, the Nolan rewatch, upcoming premieres, and holiday/Valentine's greetings.   00:00 Welcome + What We're Covering on the Podcast This Week 00:35 Why You Should Watch ‘A Knight of the Seven Kingdoms' (GOT Spinoff Pitch) 02:32 Other Ongoing Coverage: Industry, Nolan Rewatch, and What's Next with Sona 03:58 Subscribe, Feedback, and Quick Programming Notes (Drops of God Tease) 04:50 Episode 6 Kickoff: Why This Might Be the Best ‘The Pit' of the Season 06:26 Louis' Death as the Emotional Through-Line (and Ogilvy's Cold Take) 09:16 The ‘Invisible Work': Nurses, Body Care, and Behind-the-Scenes Medicine 13:02 NP/PA Skills in the ER: Suturing, Lacerations, and Who Really Closes Wounds 15:30 Frequent Flyers & What Happens When No One Claims a Body 17:50 Underserved Patients Theme: Homeless Man, Inmate Case, and Bending the Rules 22:03 Dana Steps Up + The New Nurse Mystery (Shifts, Overlap, and Staffing) 24:48 Psychosis Case Update: Communicating Uncertainty to Family 26:13 End-of-Life Cancer Patient: Husband Dynamics and Pain Med Risks 28:17 End-of-Life Choices: Hospice, Dignity, and ‘I Don't Want to Leave' 30:00 Santos' Rough Week: Sleep Deprivation, Garcia, and AI Note Chaos 31:30 AI in Medicine vs Reality: Dictation Errors, Copy-Paste Charts, and Fax Machines 33:55 The Waitress Case Turns Critical: Above-Knee Amputation & Medical Anxiety 35:20 ER Testing 101: D-Dimer, Patient Demands, and Healthcare Costs 37:38 Communication Barriers: Sign Language, iPad Interpreters, and Future AI Translation 39:54 Joy & Ogilvy Career Talk: Why Pathology Is the ‘Hard Pass' Specialty 41:33 Motorcycle Knee Laceration Workup: Fluorescein Joint Injection Explained 42:53 Louis' Death & Pulmonary Hemorrhage: Humanizing the Staff + A Trauma Story 46:02 Drops of God Check-In: ‘Brothers and Sisters' and Where the Season's Headed 49:22 Wrap-Up: Upcoming Pods (Industry, Nolan Rewatch) and Farewell

In this episode of Pathmonk Presents, we welcome Edgardo Melgar, Chief Growth Officer at Ogilvy, a world-renowned creative agency. Edgardo shares insights into Ogilvy's rich legacy of growing brands and businesses through their "borderless creativity" approach. He discusses how Ogilvy tackles diverse client challenges, from branding to content creation and public relations, always channeling solutions through creativity. Edgardo also delves into Ogilvy's focus on people development, the role of AI in marketing, and the importance of continuous personal growth. This episode offers valuable perspectives on creative problem-solving, global marketing strategies, and the future of the advertising industry.

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1316 She Went Too Deep: Epstein's Expanding Files and the Sudden Silencing of Blue Butterfly Note: This is a re-issue of Ep.#1263 “Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control”, published on October 6th, 2025. Due to recent developments related to the Epstein Files and the recent public announcement of Sarah McCarthy, author of Blue Butterly, we have decided to publish the episode again. What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor (THIS BOOK IS NO LONGER AVAILABLE) SUPPORT OUR SPONSORS!!! QUINCE Luxury, European linen that gets softer with every wash! Turn up the luxury when you turn in with Quince. Go to Quince dot com slash RSSP for free shipping on your order and 365-day returns. Now available in Canada, too ⁠ BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Visuals: https://getbehindthebillboard.com/episode-102-samira-ansariEpisode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira's career has spanned roles in Melbourne, Paris, and now NYC.We began with a D&AD award winning campaign from the start of Samira's career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker strategically placed on airport windows the campaign literally took off. A wonderfully simple idea which we reckon could have been the inspiration for BA Look up ;-)Next the ground-breaking Michelob Ultra McEnroe vs. McEnroe virtual tennis match which won a Sports Emmy and a Gold Lion. We've previously spoken to Alex Abrantes (episode #57) on this, but it was nice to hear Samira's point of view on a campaign that garnered $20m earned media, 3bn impressions and became a piece of global entertainmentFor Coke, we talked about the ReCycle me campaign. A brilliantly simple idea, which won a ton of awards, including a Grand Prix at Cannes. We chatted about how the idea came to life, the brief (it's on the side of the can: RECYCLE ME) the global reach of the work and how each ‘re-cycled' headline was crafted and chosen.Last but not least we went behind the trifle, at the top of the fridge, to find a Stella and the story behind the ‘Hiders Keepers' campaign. The shots from legendary photographer @aleburset (hopefully coming on the show this Spring) are amazing - a sort of boozy Where's Wally?Thank you Samira so much for coming on the show and sharing your work and we hope your knee is feeling better

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

NBL NOW | Everything NBLAJ Ogilvy & Joel Peterson-AJ Ogilvy talks Pride Round and the reaction to his sit down with Isaac Humphries-AJ talks hoops and who he likes in NBL26-The MVP race is still Alive-Do the Hawks still have a chance at post season successSee omnystudio.com/listener for privacy information.

My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.

In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby's faces on shop shutters. 

Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act.Today, I'm joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he's here to show us how to move from being an AI novice to an AI architect. We're talking about the "Micro-Agency of One"—a way to use autonomous agents to scale your output and strategy without ever hiring a team.Tune in to discover:The Expert Gap: Why 80% of marketers are "dabblers" and how to join the expert tier.Instruction Layering: The secret to using separate files to hardcode logic into your AI agents.Autonomous Research: Why tools like Manus.im are the new gold standard for deep business analysis.The Synthetic Audience Hack: How to use the Code Interpreter to "game out" your marketing strategy across dozens of segments in seconds.Key Highlights:[08:15] Why most users are severely under-utilizing Gen AI.[16:40] Chat Hygiene: How to prevent your AI from getting "confused" over time.[22:10] Creating "If-Then" logic for reliable marketing execution.[36:20] Using Code Interpreter to scale your message testing 50x.[42:15] The 2026 Edge: How to maintain strategic differentiation in an AI world.Guest Links:Sequencr.aiConnect with Matt on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

After a few weeks of professional golf Down Under, Australian golf legend Geoff Ogilvy joins Andy Johnson on The Fried Egg Golf Podcast. Andy and Geoff unpack the 2025 Australian Open at Royal Melbourne and Geoff shares his thoughts on where his national championship stands in the men's professional game. The two also discuss a potential "world-tour" schedule for the pros before previewing the 2026 Presidents Cup at Medinah Country Club. As both International captain and part of the architecture team that redesigned Course Three at Medinah, Geoff has plenty of knowledge about one of next year's biggest events.

Watch on YouTube » Read this episode » During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence. (She thinks I'm an actual influencer, haha.) We braved the winter weather and did an interview while walking towards the Museum of Natural History. I always tell people that if you want to explain what you do, try explaining it like you're talking to a kid. Well, this is my attempt! I could have explained it to her in way more complex terms and she would have understood me – she's a smart cookie. She asked me some pretty deep questions! But you get what I mean. Reflecting on our interview, I realized it's really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords. If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied: Ogilvy on Advertising - David Ogilvy The Boron Letters - Gary Halbert Advertising Headlines that Make You Rich - David Garfinkle Influence - Robert Cialdini The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Great Leads - Michael Masterson & John Forde Tested Advertising Methods - John Caples EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for You Are the Brand Academy » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually ConvertsGuests: ????️ Dave Kittle ????️ Tony MaritatoTopics Covered:How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & Hermozi

2026 Presidents Cup Captains Brandt Snedeker and Geoff Ogilvy join the podcast. With the event headed to Medinah, the captains discuss what makes team golf so compelling, the U.S. team's dominance, how the International squad continues to come together, and Medinah's course setup following renovations led by none other than Ogilvy himself. Before that, the guys react to some (mean) comments from an old friend, talk about getting back into fitness, the renaissance of sports trading cards, and share an update on the Internet Invitational!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1263 Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor SUPPORT OUR SPONSORS!!! ⁠FABRIC BY GERBER LIFE⁠ Life insurance that's designed to be fast and affordable. You could get instant coverage with no medical exam for qualified applicants. Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at ⁠meet fabric dot com slash STRANGE⁠ ⁠TESBROS⁠ We're a small business built by Tesla owners, for Tesla owners. Everything we do is about helping our customers customize, protect, and maintain their ride — whether it's through our products or YouTube how-tos and reviews. We're running an exclusive giveaway you won't want to miss! Enter now for your chance to win a DIY PPF Full Body Wrap kit tailored to your ride — either the Model Y Juniper or the Cybertruck. This prize is worth up to $2,500 and gives you the ultimate choice: Colored PPF. Clear Matte or Gloss PPF. Or even a Vinyl Wrap option for the Cybertruck Go to⁠ tesbros.com⁠ and use code POD15 for 15% off your first order. HIMS - Making Healthy and Happy Easy to Achieve Sexual Health, Hair Loss, Mental Health, Weight Management START YOUR FREE ONLINE VISIT TODAY - ⁠HIMS dot com slash STRANGE⁠ ⁠https://www.HIMS.com/strange⁠ MINT MOBILE Premium Wireless - $15 per month. No Stores. No Salespeople. JUST SAVINGS Ready to say yes to saying no? Make the switch at MINT MOBILE dot com slash STRANGEPLANET. That's MINT MOBILE dot com slash STRANGEPLANET BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Albert Cheng has led growth at three of the world's most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.What you'll learn:1. How to use the explore-exploit framework to find new growth opportunities2. How showing premium features to free users doubled Grammarly's upgrades to paid plans3. What good retention looks like for a consumer subscription app4. Why resurrected users drive 80% of mature product growth5. Why “reverse trials” work better than time-based trials6. The three pillars of successful gamification: core loop, metagame, and profile —Brought to you by:Vanta—Automate compliance. Simplify security.Jira Product Discovery—Confidence to build the right thingMiro—A collaborative visual platform where your best work comes to life—Where to find Albert Cheng:• X: https://x.com/albertc248• LinkedIn: https://www.linkedin.com/in/albertcheng1/• Chess.com: https://www.chess.com/member/Goniners—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• Explore vs. Exploit: https://brianbalfour.com/quick-takes/explore-vs-exploit• Grammarly: https://www.grammarly.com/• Reforge: https://www.reforge.com/• Chess.com: https://www.chess.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Figma: https://www.figma.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Claude Code: https://www.anthropic.com/claude-code• GitHub Copilot: https://github.com/features/copilot• Noam Lovinsky on LinkedIn: https://www.linkedin.com/in/noaml/• The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack): https://www.lennysnewsletter.com/p/the-happiness-and-pain-of-product• Kyla Siedband on LinkedIn: https://www.linkedin.com/in/kylasiedband/• The Duolingo handbook: https://blog.duolingo.com/handbook/• Lenny's post on X about the Duolingo handbook: https://x.com/lennysan/status/1889008405584683091• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennysnewsletter.com/p/the-rituals-of-great-teams-shishir• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Kasparov vs. Deep Blue | The Match That Changed History: https://www.chess.com/article/view/deep-blue-kasparov-chess• Magnus Carlsen: https://en.wikipedia.org/wiki/Magnus_Carlsen• Elo rating system: https://www.chess.com/terms/elo-rating-chess• Stockfish: https://en.wikipedia.org/wiki/Stockfish_(chess)• AlphaGo on Prime Video: https://www.primevideo.com/detail/AlphaGo/0KNQHKKDAOE8OCYKQS9WSSDYN0• Statsig: https://www.statsig.com/• The State of Product in 2026: Navigating Change, Challenge, and Opportunity: https://www.atlassian.com/blog/announcements/state-of-product-2026• Erik Allebest on LinkedIn: https://www.linkedin.com/in/erikallebest/• Daniel Rensch on X: https://x.com/danielrensch• Chariot: https://en.wikipedia.org/wiki/Chariot_(company)• San Francisco 49ers: https://www.49ers.com/• Breville Barista Express: https://www.breville.com/en-us/product/bes870—Recommended books:• Snuggle Puppy!: A Little Love Song: https://www.amazon.com/Snuggle-Puppy-Little-Boynton-Board/dp/1665924985• Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X• Dark Squares: How Chess Saved My Life: https://www.amazon.com/Dark-Squares-Chess-Saved-Life/dp/1541703286—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com