Podcasts about Ogilvy

The latest guest on The PR Week podcast is Paul Cohen, CEO of Attention Comms. Cohen launched the firm this year after it spun out of U.K.-based Milk & Honey PR. He talks about U.K.-headquartered firms expanding to the U.S. with varying degrees of success, as well as the trends he's seeing in the current economic and political environment. Plus, the biggest marketing and communications news of the week, including the end of R&CPMK as its staff joins Acceleration Community of Companies; executive moves including the new U.S. CEO of Ogilvy and FleishmanHillard's first chief creative officer in the Americas; and the political and brand implications for McDonald's after President Donald Trump spoke at its Impact Summit.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mona Roberts ist Head of Marketing Germany & Austria bei Primark.Mit Olli & Ilka Groenewold (in Vertretung für Martin) spricht Mona darüber, wie ein internationaler Retail-Riese digitale Transformation interpretiert, ohne einen klassischen Webshop zu betreiben.Mona Roberts gilt als eine der versiertesten Markenstrateginnen im deutschen Handel. Bevor sie die Verantwortung für die Neupositionierung von Primark im deutschsprachigen Raum übernahm, prägte sie über zwei Jahrzehnte die Agenturlandschaft in Führungspositionen bei Ogilvy, DDB und Grey. Sie ist eine kreative Ökonomin und Brückenbauerin, die versteht, dass Datenrealismus und Markenästhetik keine Gegensätze sind. In ihrer aktuellen Rolle orchestriert sie den Spagat zwischen Preisführerschaft, Nachhaltigkeitsambitionen und der Rückgewinnung von Markenrelevanz in einem der kritischsten Märkte Europas.Key Takeaways:Digitalisierung ist mehr als E-Commerce: Sie ist das unverzichtbare Betriebssystem, um Nachhaltigkeitsziele in der Supply Chain messbar zu machen und Prozesse zu optimieren, selbst wenn der Vertrieb rein stationär bleibt.Social-Media-Logik auf der Fläche: Um die Gen Z zu erreichen, muss der physische Store als inspirierender Content-Hub funktionieren, der digitale Hypes in haptische Erlebnisse übersetzt.Mut zur Unvollkommenheit: Glaubwürdige Transformation und Kommunikation erfordern das Eingeständnis, noch auf dem Weg zu sein, statt auf die theoretisch perfekte Lösung zu warten.Themen unter anderem:(00:10:40) Digitaler Zeitgeist des Fashion-Handels(00:16:55) Nachhaltig wandeln(00:21:18) Shopping analog-digitalLinkedIn:Mona RobertsIlka GroenewoldOlli BuschKeywords: Fast Fashion, Stationärer Handel, Gen Z, Customer Experience, Supply Chain Transparenz, Retourenmanagement, Diversity & Inclusion, Greenwashing, Social Media Marketing, Retail Strategy, Omnichannel, Nachhaltigkeitskommunikation. Hosted on Acast. See acast.com/privacy for more information.

This week on Own It we're talking to Meryl Draper from Quirk Creative. She is truly global, leading a firm that has offices in New York, Guadalajara, and Paris, where she is based now.  Meryl spent time at iconic agencies and with impressive brands through the years including Ogilvy & Mather, MSL Group, Cisco, Blackboard, IBM and more. After co-founding Quirk Creative in 2015, she has guided the agency to Adweek's Fastest Growing companies list. She's also been recognized on AdWeek's Creative 100, and The Drum's 50 under 30.   She is impressive. So is her firm. And we loved her perspective on the industry and how we can help produce more women-led agencies … and women owned agencies … as we all continue to grow.  You can find links to Meryl Draper's LinkedIn Profile and Quirk Creative's agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Chris Perkins is the President of Model B, an independent growth marketing agency that leverages a unique blend of internal and external talent to deliver innovative solutions for clients. Under Chris' leadership, Model B has built a network of over 60 vetted agency partners worldwide and achieved significant momentum, helping brands achieve superior marketing results through a flexible, collaborative model. Chris brings decades of experience from top agencies like Ogilvy, Hal Riney, and Publicis, and was the first CMO of Brand USA, where he led a $200 million global tourism campaign delivering a 20:1 ROI. In this episode… The traditional agency model is crumbling under the weight of modern work. With teams scattered across time zones and top talent opting for freelance freedom, agencies are being forced to rethink what it means to deliver value. How do you build world-class campaigns when your best people might never meet in person? According to Chris Perkins, the answer lies in embracing flexibility instead of fighting it. Drawing from decades of experience at global agencies like Ogilvy, Hal Riney, and Publicis, Chris believes the future of marketing depends on blending small, highly focused internal teams with curated networks of external experts. His Partner Collective approach allows agencies to scale up or down instantly while maintaining top-tier quality — something that traditional hierarchies struggle to achieve. By pairing management consulting principles with this cloud-based collaboration model, Chris argues that agencies can finally align talent, technology, and client needs in a way that works for the modern era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chris Perkins, President of Model B, to discuss how agencies can evolve for a world of remote work and on-demand talent. They talk about what Chris learned from the heyday of big ad firms, how Model B's Partner Collective bridges global expertise, and why smaller, focused teams often outperform large ones. Chris also shares insights on designing agency systems that thrive in the post-office world.

Send us a textIn this episode of The Company Road Podcast, Chris Hudson speaks with James Fitzjohn, founder and director of Brew Consulting. James is a certified "agency nomad," having spent over 20 years with advertising heavyweights like Ogilvy, AKQA, and DDB across London, Dubai, Melbourne, and Perth.James shares the epiphany that led him to ditch the corporate life for the independent hustle. He realised that brilliant brands were happily spending fortunes on "shiny new websites" and "truckloads of performance marketing" without ever addressing the fundamental business strategy underneath.This frank conversation delves into the raw, human reality of making that leap. The fear, the vulnerability, and the exhilarating freedom of building your own thing. It's a must-listen for anyone who's ever considered trading their office chair for a blank page and a new purpose.In this episode, you'll hear about:The epiphany moment that showed James the massive disconnect between marketing tactics and core business strategy.The reality of the "agency nomad" life and the universal lessons learned from 20 years inside the world's biggest ad agencies.The fear and vulnerability of the first 6 to 12 months after leaving the corporate safety net.Why strategy must be a foundational element before any budget is spent on "shiny marketing."The shift in mindset required to go from being a big agency intrapreneur to a solo entrepreneur.James's generous offer to listeners who are considering their own career leap.Key LinksBrew Consulting: brewconsulting.com.auJames Fitzjohn's LinkedIn: https://www.linkedin.com/in/jfitzjohn/ About our guestJames Fitzjohn is the Founder and Director of Brew Consulting. With over 20 years of experience, James has held senior leadership roles at globally renowned advertising firms, including Ogilvy, AKQA, and DDB, spanning four continents. His consultancy was founded on the belief that too many businesses confuse brilliant marketing tactics with core business strategy. James helps clients stop faffing about with the superficial and focus on getting their foundational strategy right, delivering better, more honest marketing as a result.About our hostOur host, Chris Hudson, is an Intrapreneurship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.Support the showFor weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. 

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Kevan Lee and Shannon Deep, co-founders of Bonfire – a creative studio reimagining what it means to build brands, tell stories, and live meaningful lives. We talk about how Bonfire began as a "Trojan horse" – a branding agency on the surface, but really a vehicle for deeper questions: What does fulfilling work look like? How do we find meaning beyond our careers? And how can business become a space for honesty, connection, and growth? Kevan and Shannon share how their partnership formed, what it takes to build trust as co-founders, and how vulnerability and self-awareness fuel their collaboration. We explore their path from tech and theater to building Bonfire, hosting creative retreats, and helping founders tell more authentic stories. We also dive into how AI is changing storytelling, the myth of "broetry" on LinkedIn, and why transparency is the future of marketing. If you're curious about what's next for creativity, leadership, and meaningful work, this episode is for you. And for more conversations like this, stay tuned for Responsive Conference 2026, where we'll be continuing the dialogue on human connection, business, and the evolving role of AI. Start (0:00) How Bonfire Started (14:25) Robin notes how transparent and intentional they've been building their business and community Says Bonfire feels like a 21st-century agency – creative, human, and not traditional Invites them to describe what they're building and their vision for it Kevan's response: Admits he feels imposter syndrome around being called an "entrepreneur" Laughs that it's technically true but still feels strange Describes Bonfire as partly a traditional branding agency They work with early-stage startups Help with brand strategy, positioning, messaging, and differentiation. But says the heart of their work is much deeper "We create spaces for people to explore what a fulfilling life looks like – one that includes work, but isn't defined by it." Their own careers inspired this – jobs that paid well but felt empty, or jobs that felt good but didn't pay the bills Bonfire became their way to build something more meaningful A space to have these conversations themselves And to invite others into it This includes community, retreats, and nontraditional formats Jokes that the agency side is a Trojan horse – a vehicle to fund the work they truly care about Shannon adds: They're agnostic about what Bonfire "does" Could be a branding agency, publishing house, even an ice cream shop "Money is just gas in the engine." The larger goal is creating spaces for people to explore their relationship to work Especially for those in transition, searching for meaning, or redefining success Robin reflects on their unusual path Notes most marketers who start agencies chase awards and fame But Shannon and Kevan built Bonfire around what they wished existed Recalls their past experiences Kevan's path from running a publication (later sold to Vox) to Buffer and then Oyster Shannon's shared time with him at Oyster Mentions their recent milestone – Bonfire's first live retreat in France 13 participants, including them Held in a rented castle For a two-year-old business, he calls it ambitious and impressive Asks: "How did it go? What did people get out of it?" Shannon on the retreat Laughs that they're still processing what it was They had a vibe in mind – but not a fixed structure One participant described it as "a wellness retreat for marketers" Not wrong – but also not quite right Attendees came from tech and non-tech backgrounds The focus: exploring people's most meaningful relationship to work Who you are when you're not at your desk How to bring that awareness back to real life — beyond castles and catered meals People came at it from different angles Some felt misaligned with their work Others were looking for something new Everyone was at a crossroads in their career Kevan on the space they built The retreat encouraged radical honesty People shared things like: "I have this job because I crave approval." "I care about money as a status symbol." "I hate what I do, but I don't know what else I'd be good at." They didn't force vulnerability, but wanted to make it safe if people chose it They thought deeply about values – what needed to be true for that kind of trust Personally, Kevan says the experience shifted his identity From "marketer" to something else – maybe "producer," maybe "creator" The retreat made him realize how many paths are possible "Now I just want to do more of this." Robin notes there are "so many threads to pull on" Brings up family business and partnerships Shares his own experience growing up in his dad's small business Talks about lessons from Robin's Cafe and the challenges of partnerships Says he's fascinated by co-founder dynamics – both powerful and tricky Asks how Shannon and Kevan's working relationship works What it was like at Oyster Why they decided to start Bonfire together And how it's evolved after the retreat Kevan on their beginnings He hired Shannon at Oyster – she was Editorial Director, he was SVP of Marketing Worked together for about a year and a half Knew early on that something clicked Shared values Similar worldview Trusted each other When Oyster ended, partnering up felt natural – "Let's figure out what's next, together." Robin observes their groundedness Says they both seem stable and mature, which likely helps the partnership Jokes about his own chaos running Robin's Café – late nights, leftover wine, cold quinoa Asks Shannon directly: "Do you still follow Kevan's lead?" Shannon's laughs and agrees they're both very regulated people But adds that it comes from learned coping mechanisms Says they've both developed pro-social ways to handle stress People-pleasing Overachievement Perfectionism Intellectualizing feelings instead of expressing them "Those are coping mechanisms too," she notes, "but at least they keep us calm when we talk." Building Trust and Partnership (14:54–23:15) Shannon says both she and Kevan have done deep personal work. Therapy, reflection, and self-inquiry are part of their toolkit. That helps them handle a relationship that's both intimate and challenging. They know their own baggage. They try not to take the other person's reactions personally. It doesn't always work—but they trust they'll work through conflict. When they started Bonfire: They agreed the business world is unpredictable. So they made a pinky swear: Friends first, business second. The friendship is the real priority. When conflict comes up, they ask: "Is this really life or death—or are we just forgetting what matters?" Shannon goes back to the question and clarifies  Says they lead in different ways. Each has their "zone of genius." They depend on each other's strengths. It's not leader and follower – it's mutual reliance. Shannon explains: Kevan's great at momentum: He moves things forward and ships projects fast. Shannon tends to be more perfectionist: Wants things to be fully formed before releasing. Kevan adds they talk often about "rally and rest." Kevan rallies, he thrives on pressure and urgency. Shannon rests, she values slowing down and reflection. Together, that creates a healthy rhythm.  Robin notes lingering habits Wonders if any "hangovers" from their Oyster days remain. Kevan reflects  At first, he hesitated to show weakness. Coming from a manager role, vulnerability felt risky. Shannon quickly saw through it. He realized openness was essential, not optional. Says their friendship and business both rely on honesty. Robin agrees and says he wouldn't discourage co-founders—it's just a big decision. Like choosing a spouse, it shapes your life for years. Notes he's never met with one of them without the other. "That says something," he adds. Their partnership clearly works—even if it takes twice the time. Rethinking Marketing (23:19) Kevan's light moment: Asks if Robin's comment about their teamwork was feedback for them. Robin's observation  Notes how in sync Shannon and Kevan are. Emails one, gets a reply CC'd with the other. Says the tempo of Bonfire feels like their collaboration itself. Wonders what that rhythm feels like internally. Kevan's response  Says it's partly intentional, partly habit. They genuinely enjoy working together. Adds they don't chase traditional agency milestones. No interest in Ad Age lists or Cannes awards. Their goal: have fun and make meaningful work. Robin pivots to the state of marketing (24:04) Mentions the shift from Madison Avenue's glory days to today's tech-driven world. Refers to Mad Men and the "growth at all costs" startup era. Notes how AI and tech are changing how people see their role in work and life. Kevan's background  Came from startups, not agencies. Learned through doing, not an MBA. Immersed in books like Hypergrowth and Traction. Took Reforge courses—knows the mechanics of scaling. Before that, worked as a journalist. Gained curiosity and calm under pressure, but also urgency. Admits startup life taught him both good and bad habits. Robin notes  Neither lives the Madison Avenue life. Kevan's in Boise. Shannon's in France. Shannon's background Started in theater – behind the scenes as a dramaturg and producer. Learned how to shape emotion and tell stories. Transitioned into brand strategy in New York. Worked at a top agency, Siegel+Gale. Helped global B2B and B2C clients define mission, values, and design. Competed with big names like Interbrand and Pentagram. Later moved in-house at tech startups. Saw how B2B marketing often tries to "act cool" like B2C. Learned to translate creative ideas into language that convinces CFOs. Says her role often meant selling authentic storytelling to risk-averse execs. Admits she joined marketing out of necessity. "I was 27, broke in New York, and needed a parking spot for my storytelling skills." Robin connects the dots  Notes how Silicon Valley's "growth" culture mirrors old ad-world burnout. Growth at all costs. Not much room for creative autonomy. Adds most big agencies are now owned by holding companies. The original Madison Avenue independence is nearly gone. Robin's reflection  Mentions how AI-generated content is changing video and storytelling. Grateful his clients still value human connection. Asks how Bonfire helps brands tell authentic stories now that the old model is fading. Kevan's take  Says people now care less about "moments" and more about audiences. It's not about one viral hit—it's about building consistency. Brands need to stand for something, and keep showing up. People want that outcome, even if they don't want the hard work behind it. Shannon adds Notes rising skepticism among audiences. Most content people see isn't from who they follow, it's ads and algorithms. Consumers are subconsciously filtering out the noise. Says that's why human storytelling matters more than ever. People crave knowing a real person is behind the message. AI can mimic tone but not authenticity. Adds it's hard to convince some clients of that. Authentic work isn't fast or easily measured. It requires belief in the process and a value system to match. That's tough when your client's investors only want quick returns. Robin agrees  "Look at people's incentives and I'll tell you who they are." Shannon continues Wonders where their responsibility ends. Should they convince people of their values? Or just do the work and let the right clients come? Kevan says they've found a sweet spot with current clients. Mostly bootstrapped founders. Work with them long-term instead of one-off projects. Says that's the recipe that fits Bonfire's values and actually works. The Quarter Analogy (35:36) Robin quotes BJ Fogg: "Don't try to persuade people of your worldview. Look for people who already want what you can teach, and just show them how." He compares arguing with people who don't align to "an acrobat arguing with gravity – gravity will win 100% of the time." The key: harness momentum instead of fighting resistance. Even a small, aligned audience is better than chasing everyone. Kevan shares Bonfire's failed experiment with outbound sales: They tried reaching out to recently funded AI companies. "It got us nowhere," he admits. That experience reminded him how much old startup habits – growth at all costs, scale fast – still shape thinking. "I thought success meant getting as big as possible, as fast as possible. That meant doing outbound, even if it felt inauthentic." But that mindset just added pressure. Realizing there were other ways to grow – slower, more intentional – was a relief. Now they've stopped outbound entirely. Focused instead on aligned clients who find them naturally. Robin connects it to a MrBeast quote. "If I'm not ashamed of the video I put out last week, I'm not growing fast enough." He says he doesn't love the "shame" part but relates to the evolution mindset – Looking back at work from six months ago and thinking, I'd do that differently now. Growth as a visible, measurable journey. Robin shifts to storytelling frameworks: Mentions Kevan and Shannon's analogies about storytelling and asks about "the quarter analogy." Kevan explains the "quarter" story: A professor holds up two quarters: "Sell me the one on the right." No one can – until someone says, "I'll dip it in Marilyn Monroe's purse." That coin now has emotional and cultural value. Marketing can be the same – alchemy that turns something ordinary into something meaningful. Robin builds on that: You can tell stories about a coin's history – "Lincoln touched it," etc. But Kevan's version is different: adding new meaning in the present. "How do you imbue something with value now that makes it matter later?" Shannon's take: It's about values and belonging. "Every story implicitly says: believe this." That belief also says: we don't believe that – defining who's in your tribe. Humans crave that – community, validation, connection. That belonging is intangible but real. "Try selling that to a CFO who just wants ROI. Impossible — but it's real." Kevan adds: Values are one piece – authenticity is another. Some brands already have a genuine story; others want to create one. "We get asked to dip AI companies into Marilyn Monroe's purse," he jokes. The real work is uncovering what's true or helping brands rediscover it. The challenge: telling that story consistently and believably. Robin mentions Shannon's storytelling framework of three parts – Purpose → Story frameworks → Touch points. Shannon breaks it down: Clients usually come in with half-baked "mission" or "vision" statements. She uses Ogilvy's "Big Ideal" model: Combine a cultural tension (what's happening in the world) with your brand's best self. Then fill in the blank: "We believe the world would be a better place if…" That single sentence surfaces a company's "why us" and "why now." It's dramaturgy, really — same question as in theater: "Why this play now?" "Why us?" Bonfire's own version (in progress): "We believe the world would be a better place if people and brands had more room to explore their creativity." Kevan adds: it's evolving, like them. Robin relates it back to his own story: After selling Robin's Café, he started Zander Media to tell human stories. He wanted to document real connections — "the barista-customer relationships, the neighborhood changing." That became his north star: storytelling as a tool for change and human connection. "I don't care about video," he says. "I care about storytelling, helping people become more of who they want to be." Kevan closes the loop: A good purpose statement is expansive. It can hold video, podcasts, even a publishing house. "Maybe tomorrow it's something else. That's the beauty — it allows room to grow." Against the Broetry (49:01) Kevan reflects on transparency and values at Bonfire He and Robin came from Buffer, a company known for radical transparency — posting salaries, growth numbers, everything. Says that while Bonfire isn't as extreme about it, the spirit is the same. "It just comes naturally to invite people in." Their openness isn't a tactic – it's aligned with their values and mission. They want to create space for people to explore – new ideas, new ways of working, more fulfilling lives. Sharing their journey publicly felt like the obvious, authentic thing to do. "It wasn't even a conversation – just who we are." Shannon jumps in with a critique of business culture online Says there's so much terrible advice about "how to build a business." Compliments Robin for cutting through the noise – being honest through Snafu and his newsletter. "You're trying to be real about what selling feels like and what it says about you." Calls out the "rise and grind" nonsense dominating LinkedIn: "Wake up at 4 a.m., protein shake at 4:10, three-hour workout…" Robin laughs – "I'll take the three-hour workout, but I'll pass on the protein shake." Shannon and Kevan call it "broetry" The overblown, performative business storytelling on social media. "I went on my honeymoon and here's what I learned about B2B sales." Their goal with building in public is the opposite: To admit mistakes. To share pivots and moments of doubt. To remind people that everyone is figuring it out. "But the system rewards the opposite – gatekeeping, pretending, keeping up the facade." Shannon says she has "no patience for it." She traces that belief back to a story from college Producer Paula Wagner once told her class: "Here's the secret: nobody knows anything." That line stuck with her. Gave her permission to question authority. To show up confidently even when others pretend to know more. After years of watching powerful men "fail upward," she realized: "The emperor has no clothes." So she might as well take up space too. Transparency, for her, is a form of connection and courage – "When people raise their eyes from their desks and actually meet each other, that's power." Robin thanks Shannon for the kind words about Snafu. Says their work naturally attracts people who want that kind of realness. Then pivots to a closing question: "If you had one piece of advice for founders – about storytelling or business building – what would it be?" Kevan's advice: "Look beyond what's around you." Inspiration doesn't have to come from your industry. Learn from other fields, other stories, other worlds. It builds curiosity, empathy, and creativity. Robin sums it up: "Get out of your silos." Shannon's advice: "Make the thing you actually want to see." Too many founders copy what's trendy or "smart." Ask instead: What would I genuinely love to consume? Remember your audience is human, like you. And remember, building a business is a privilege. You get to create a small world that reflects your values. You get to hire people, pay them, shape a culture. "That's so cool, and it should make you feel powerful." With that power comes responsibility. "Everyone says it's about making the most money. But what if the goal was to make the coolest world possible, for as many people as possible?" Where to find Kevan and Shannon (57:16) Points listeners to aroundthebonfire.com/experiences. That's where they host their retreats. Next one is April 2026. "We'd love to see you there."   Companies/Organizations Bonfire Buffer Oyster Vox Zander Media Siegel+Gale Interbrand Pentagram Reforge Robin's Café Books / Frameworks / Theories Traction BJ Fogg's behavioral model Ogilvy's "Big Ideal" Purpose → Story Frameworks → Touch Point People Paula Wagner BJ Fogg MrBeast (Jimmy Donaldson) David Ogilvy Newsletters Snafu Kevan's previous publication  

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually ConvertsGuests: ????️ Dave Kittle ????️ Tony MaritatoTopics Covered:How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & Hermozi

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content, and their annual "Gender in Advertising Report" which shows how much and in what way women are being represented in digital advertising.Before joining CreativeX, Paul had a front-row seat to the startup world as the 6th employee and Head of Customer Success at Spirable, a data-driven creative platform that was acquired in 2021. His journey in the industry began in client-facing roles at top creative agencies, including Ogilvy and TMW, giving her/him a deep understanding of what makes brands and their stories succeed.

As the nights draw in and the air turns colder, we're embracing the season of shadows. Join us every Tuesday until Christmas for a chilling collection of classic ghost stories, steeped in folklore and the supernatural.A ghostly drummer is said to haunt Cortachy Castle, pounding his warning before death visits the Ogilvy family. Is it just legend, or does something ancient still march through those halls?The BOOKBY US A COFFEEJoin Sarah's new FACEBOOK GROUPSubscribe to our PATREONEMAIL us your storiesJoin us on INSTAGRAMJoin us on TWITTERJoin us on FACEBOOKVisit our WEBSITEResearch Links:https://www.paranormaldatabase.com/reports/drummer.phphttps://hauntedpalaceblog.wordpress.com/2020/10/31/drummers-doom-ghosts-and-death-warnings/https://books.google.com/books?id=F7ZTBAAAQBAJ&pg=PT128https://archive.org/details/encyclopaediaof00mcgo/page/112https://www.mysteriousbritain.co.uk/ancient-sites/cortachy-castlehttps://www.dailyrecord.co.uk/lifestyle/haunted-scotland-ghosts-cortachy-castle-11475519Thanks so much for listening, and we'll catch up with you again on tomorrow.Sarah and Tobie xx"Spacial Winds," Kevin MacLeod (incompetech.com)Licenced under Creative Commons: By Attribution 4.0 Licencehttp://creativecommons.org/licenses/by/4.0/SURVEY Hosted on Acast. See acast.com/privacy for more information.

Food for Thought Leadership co-host Chris Campbell sits down with Robyn Carter, founder and CEO of Jump Rope Innovation, to explore the concept of the “return to real” in today's food industry. With so much of life filtered through screens, algorithms, and ad-driven messaging, consumers are now seeking real food, real stories, and real connection. Robyn lays out how this trend is reshaping not only what we eat, but how we shop, dine, and engage with brands. Looking ahead, Robyn highlights the next frontier of the trend: longevity and women's health, and deeper provenance through farm-to-table narratives. Whether you're a CPG brand, a retailer, or a food-service operator, this conversation offers timely insights and actionable ideas to align your strategy with a consumer mindset that values what's real. More About Robyn Carter: Robyn Carter is the founder and CEO of Jump Rope Innovation, a best-in-class trends and innovation consultancy based just outside NYC. Founded in 2005, Jump Rope brings a human-centered approach to innovation through immersive research, trend insights, and co-creation techniques. Beginning her career in advertising, Robyn held roles in Account Management and New Business, working on iconic brands including Capri Sun, Kool-Aid, and Red Stripe. She was a Partner and Account Supervisor at Ogilvy, where she helped develop and implement communications strategy for the global Maxwell House brand. Robyn is a co-founder of IT! Factor, a groundbreaking Influencer research and innovation tool. She is also a host of the Ask an Influencer podcast, sharing insights and advice for brands based on learnings from category influencers. She is a renowned moderator and has been a featured guest on numerous panels and podcasts, including BevNet Community Call. Connect with Robyn on LinkedIn at https://www.linkedin.com/in/robyn-carter-72b4391/ Listen, Share and Subscribe to Ask An Influencer here or anywhere you listen to podcasts: https://open.spotify.com/show/0qfOAuHGyzIEznmwBnAX8D?si=2606fb21856e403d More About Jump Rope Innovation: At Jump Rope Innovation, we're a team of curious, collaborative problem-solvers. We're strategists, researchers, and creative thinkers, driven by the thrill of discovery and a commitment to true understanding. We specialize in uncovering insights that spark breakthrough innovation, activation and communication. We help our clients to develop their gut for the consumer and to use this understanding to develop bold, meaningful strategies that resonate today—and tomorrow. Find us online at https://jumpropeinnovation.com/ And follow us on Instagram at https://www.instagram.com/jumpropeinnovation/ on TikTok at https://www.tiktok.com/@jumpropeinnovation Learn More: LinkedIn:  Jump Rope Innovation: https://www.linkedin.com/company/jump-rope-innovation/ Robyn Carter: https://www.linkedin.com/in/robyn-carter-72b4391/ Podcast: Ask An Influencer: https://www.instagram.com/jumpropeinnovation/ Instagram: Jump Rope Innovation: https://www.instagram.com/jumpropeinnovation/ Ask an Influencer: https://www.instagram.com/askaninfluencerpodcast/ TikTok: Jump Rope Innovation: https://www.tiktok.com/@jumpropeinnovation?lang=en

La Prof. María Trinidad Herreros, miembro de la Real Academia Nacional de Medicina, presenta la Alianza Carmen, formada por empresas e instituciones e impulsada por Organon, junto a Nutricia, Medtronic y Ogilvy, para conseguir que haya una equidad de género en los temas de salud.

In this episode of Visual Intonation, we step into the world of East London–based director and senior producer Effie Theos, a creative force whose work flows between commercials, branded films, docudramas, and emotionally charged short stories. Effie brings a cinematic sensibility to every frame she touches, shaping narratives that feel both intimate and epic. Her approach celebrates human connection while exploring the layered intersections of culture, identity, and memory.Effie calls herself a “griot director,” a modern storyteller carrying traditions of spoken history into the visual age. Through her camera, the past and present intertwine, as seen in her hauntingly beautiful New York fashion film about two ex-lovers revisiting the cityscape of a love once lived. Her work often transforms everyday emotion into poetry, a reflection of her belief that truth and art are inseparable.From her early days producing music programs in Sydney to leading high-profile campaigns for Louis Vuitton, Nike, Ralph Lauren, and Google, Effie's path has been defined by versatility and courage. She has collaborated with creative giants like BBC, Ogilvy, Smithsonian Channel, and Pulse Films, proving her ability to balance artistry with precision. Each project reveals her gift for marrying visual rhythm with emotional depth, a kind of musicality that turns moving images into symphonies.Now developing a short film and a reality TV pilot, Effie Theos stands as both artist and survivor, shaping stories that challenge the familiar and dare audiences to feel more deeply. Tune in as Visual Intonation explores her journey, her process, and the pulse of her cinematic soul.https://effierosetheos.com/Source: InstagramEffie Theos (@effierosetheos) • Instagram photos and videosSupport the showVisual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

Uncover your 3 mistakes holding back your progress: https://unsplice.com/helpIs your documentary edit boring your viewers because it lacks structure?In this episode of The Video Editing Podcast, Shiny shares the exact three-act structure that transforms meandering footage into compelling stories - the same framework used for Emmy-nominated work and commercials for major clients like Vice, BBC, and Ogilvy. You'll learn why most documentaries lose viewers in the first five minutes and how to create an emotional connection that keeps them watching. You'll discover how to build a strong Act 2 that maintains engagement through challenges and surprises rather than just dumping information. You'll also master creating satisfying Act 3 conclusions that don't just end abruptly but show both resolution and legacy, elevating your video editing from amateur to professional level.Transform your next video editing project from a collection of footage into a story that clients will pay £300-500 per day for by listening to this essential episode on documentary structure.Links:Book a mentoring call: https://unsplice.com/helpSupport this podcast at — https://redcircle.com/the-video-editing-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Speak English with confidence — anywhere.In this episode of xMonks Drive, communication expert Reshu Sharma (ex-Ogilvy, Red Bull, 140k+ followers) reveals 3 simple, proven tricks to help you speak English without fear, whether it's a job interview, meeting, or everyday conversation.If people laugh at your English, or you've ever frozen mid-sentence, this conversation will change that. Learn how to think clearly, speak confidently, and express yourself — in any language.What You'll Learn: • Confidence matters more than perfect grammar. • How to stay calm in interviews & meetings. • The practice method used by great communicators. • How to speak up — even when scared.About Reshu:Started working at 15. Worked with Ogilvy and Red Bull before becoming one of India's leading voices on communication and storytelling. Author of No Passion — a book about creating passion through action.Timestamps00:00 Introduction to Listening and Speaking00:18 The Power of Shadowing01:23 Overcoming the Fear of English Speaking02:21 Building Self-Confidence03:05 Practical Tips for Public Speaking04:44 The Importance of Listening07:46 Job Interview Strategies13:47 Handling Toxic Work Environments18:44 The Importance of Listening in Communication19:53 Empathy and Selfishness in Human Nature22:10 Building Genuine Relationships in Corporate Culture23:39 The Role of Siblings in Our Lives24:57 Journey as an Entrepreneur29:47 Understanding Passion and Energy31:38 Tips for Making Money Online36:50 Final Thoughts and Advice#SpeakEnglish #EnglishConfidence #CommunicationSkills #xMonksDrive

Send us a textWhat if your copy worked because you thought better, not because you wrote harder? That's the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now?David shares how he turns “boring” into compelling by reframing problems and dramatising the cost of inaction, a lesson echoed by the genius behind “Got Milk?”. We explore systems thinking for marketers—mapping loops, incentives, and constraints—so you fix the pattern, not just polish the prose. Music and copywriting meet as he explains pattern recognition, cadence, and structure; improvisation shows up in the yes-and approach that meets readers where they are and guides them forward without friction. And we talk about working with vistas in mind: motion, cities, and the right constraints that free your best ideas.Along the way, you'll hear why “consistently not stupid” beats “very intelligent,” how to write as if you're persuading across a table, and what it takes to make the obvious inevitable. We also touch on legacy—how capturing stories helps those who listen and those who tell—and the long view that puts craft, clarity, and human connection ahead of noise. If you want copy that gets response, these are the habits and mindsets to adopt.Enjoy the conversation, then try this: before you write your next line, map your reader's day, name their stakes, and decide the one action that would truly help. If this episode resonates, follow the show, share it with a friend who writes or sells, and leave a review to tell us the one idea you'll use today.Join David at https://www.speakingofwriting.com for free trainings and coaching. Connect with me, Chris Grimes on LinkedIn; Gift a Legacy Life Reflections conversation at https://www.legacylifereflections.comAnd if you'd like to be in the show too, find out how at The Good Listening To Show website.  Contact me at chris@secondcurve.uk On X and Instagram, it's @thatchrisgrimesTune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos. 

Visuals: https://getbehindthebillboard.com/episode-96-ajab-samraiEpisode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orchard in the Malvern Hills.We discussed how Ajab started his career at Saatchi & Saatchi in 1987 as one of the first British born Asians to break into the industry, creating the iconic Commission for Racial Equality poster campaign. He became one of the youngest Creative Group Heads in the history of Saatchi's going on to work on some of the world's biggest brands.We discovered why he decided to ‘frighten himself' after his long tenure at Saatchi's to take up the challenge of Ogilvy Japan, an agency in a different country, with a different culture and different language. Plus the agency was stuck at the very bottom of the Ogilvy league. No pressure then!His story of success is a lesson in perseverance and belief with some incredible OOH projects for Tokyo FM and Uber Eats, helping Ogilvy Japan become agency of the year and Ajab was named Japanese creative of the year. This success helped push his awards tally to over 300, winning major honours at every show in the world.Listen to the craft that went into the Sagawa soy sauce campaign, where all the imagery was created by an artist using soy sauce. And hear how the Condomania campaign flirted with suffocating the cast on what must be one of the most insane shoots ever. We even had time to cover the Mount Fuji Rubbish Billboards which were anything but rubbish, cleaning up the mountain and at awards shows alike.Ajab thank you so much for being so generous with your stories (and your apples!). It was a real pleasure.Thanks to our sponsorsBauer Media OutdoorView2FillSuper OptimalGAS Music

Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for Ogilvy Health, explains what it means to lead with an earned-first mindset. She discusses what she looks for when building client-facing teams to ensure they are best equipped to service client needs. Shannon also offers practical advice on how to communicate with clients in a way that builds trust and drives meaningful results.D S Simon Media⁠⁠ is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren't shrinking - they're polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory's thoughts on advertising as a force for good Whether you're a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory's thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

Uncover your 3 mistakes holding back your progress: https://unsplice.com/helpHave you ever wasted half your day hunting for a missing video asset, panicking as a tight deadline approaches? In this episode of The Video Editing Podcast, Shiny exposes the industry folder structure that professionals use at BBC, Vice, and Ogilvy – so you'll never lose your reputation (or another client) over poor organisation. You'll discover first-hand how mastering asset management can turn chaotic projects into smooth workflows, guaranteeing clients see you as fast, reliable and worth re-hiring for top rates.You'll learn:How to build an ultra-clear folder structure so you can find any asset in 10 seconds flat and speed up your video editing workflow.The clever tricks pros use to handle client briefs, feedback, graphics, and exports, so you never get caught out by last-minute requests.Why reliability and organisation are the secret skills that set premium editors apart – and how you can use them to boost your rates.Want to work like an Emmy-nominated editor and finally stop the endless searching agony? Press play and unlock your professional edge in asset organisation on The Video Editing Podcast.Timestamps:[00:00:00] Why messy folders kill your reputation[00:02:09] The top-level folder structure: four essential folders[00:04:01] Documents folder: brief, feedback, fonts & references[00:05:20] Exports vs production assets: keeping it clear[00:07:03] Footage, proxies, raw media and date formats[00:09:43] Graphics, logos and international clarity[00:10:33] The Online phase: mastering project handover[00:11:37] Projects and supplied assets: never lose a file[00:12:57] Speed, reliability and why organisation gets you hired[00:15:09] Premiere Pro bin structure & AI-powered search[00:15:47] Final tip: naming conventions that save your projectsURLs mentioned: https://unsplice.com/helpTechnical Workflow Workshop: https://unsplice.com/workflowSupport this podcast at — https://redcircle.com/the-video-editing-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Host Gil Bashe sits with colleague Ritesh Patel a healthcare marketing and growth executive, innovator, and advisor active at the intersection of health, technology, and go-to-market strategy. Ritesh is Chief Growth Officer at Doceree, where he leads global growth and innovation for point-of-care engagement platforms. With a career spanning senior digital health roles at Ogilvy, InVentiv Health, and Sanofi, Ritesh is recognized as a pioneer in healthcare marketing and digital transformation. A frequent speaker, startup advisor, and award-winning strategist, he's passionate about reimagining how technology and trust converge in healthcare communications. We discuss: 1. Digital innovation in healthcare marketing. 2. The future of point-of-care platforms and 3. Building trust & impact through tech-driven strategies. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

2026 Presidents Cup Captains Brandt Snedeker and Geoff Ogilvy join the podcast. With the event headed to Medinah, the captains discuss what makes team golf so compelling, the U.S. team's dominance, how the International squad continues to come together, and Medinah's course setup following renovations led by none other than Ogilvy himself. Before that, the guys react to some (mean) comments from an old friend, talk about getting back into fitness, the renaissance of sports trading cards, and share an update on the Internet Invitational!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod

Heather and Kelly sit down with producers from Ogilvy to discuss  the work, the challenges, and the changes creatives in the advertising industry are navigating: from AI and evolving client relationships to the way content is being created, consumed, and valued. Season 1, Episode 1 of Community Table. 

In this episode of GREAT POWER PODCAST, host Ilan Berman speaks with Priyank Mathur of Mythos Labs regarding the growing global focus on artificial intelligence, where America stands currently, and what it means for our Great Power rivalry with the PRC. BIO:Priyank Mathur is Founder and CEO of Mythos Labs, a company that uses AI and strategic communications to combat global security threats. He advises senior leadership of governments, the United Nations and technology companies on AI and emerging technologies. Previously, Mr. Mathur served as a Policy Advisor in the Office of the Secretary at the U.S. Department of Homeland Security (DHS) and as Global Consulting Director at Ogilvy and Mather. Mr. Mathur holds graduate degrees from the Massachusetts Institute of Technology (MIT) and Boston University. 

Send us a textWe share a six-book reading stack and explain why switching between genres—biography, classic epic, mystery, gothic, and marketing—makes ideas stick. We show how fast first reads, slow second reads, and simple note-taking turn reading into a useful habit.• six-book list from Lucas to Homer to Hopkins• how the chapter-by-chapter “buffet” system works• why second reads deepen insight and recall• Daniel Pink's note-taking approach we use  https://youtu.be/vhZ6QAYlA_g?si=6d9GU0e3sWRZW1iq• parallels between Appointment with Death and Mexican Gothic• book recs from David Senra's Founders podcast  https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj?si=469d2cf689e2472e• new arrivals: Sam Walton https://www.amazon.com/dp/0553562835?ref=ppx_yo2ov_dt_b_fed_asin_title Ogilvy on Advertising  https://www.amazon.com/dp/039472903X?ref=ppx_yo2ov_dt_b_fed_asin_title • invite for listener book feedback via emailPlease like, subscribe, share, tell your friends and family about the podcastIf you've read any of these books, send me an email: scott@scottownsend.infoSupport the showI ♥ my podcast host @Buzzsprout. This link will get us both a $20 credit if you upgrade! https://www.buzzsprout.com/?referrer_id=1087190 The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter https://bit.ly/3enLDQaFacebook https://bit.ly/2Od4ItOInstagram https://bit.ly/2ClncWlSend me a text: 918-397-0327Executive Producer: Ben TownsendCreative Consultant: Matthew Blue TownsendShot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAuSamson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack https://amzn.to/3TIbACeVoice Actor: Britney McCulloughLogo by Angie Jordan https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

FOLLOW RICHARD Website: https://www.strangeplanet.ca YouTube: @strangeplanetradio Instagram: @richardsyrettstrangeplanet TikTok: @therealstrangeplanet EP. #1263 Blue Butterfly: Inside Epstein's Secret Lab of Power, Science, and Control What if Jeffrey Epstein's secret wasn't just sex, but science? In her explosive new book Blue Butterfly: Inside the Diary of an Epstein Survivor, investigative author Sarah McCarthy exposes the hidden story the media refused to tell. Drawing from Juliette Bryant's secret diary, McCarthy reveals a chilling world where elite scientists, intelligence agencies, and global leaders converged—using victims not only for blackmail, but for covert experiments in eugenics, cloning, and mind control. In this episode of Strange Planet, Richard Syrett sits down with McCarthy to crack open the darkest secret of our age: Epstein as prototype for elite power. GUEST: Sarah McCarthy is a South African-born investigative author who exposes the covert alliances between global elites, intelligence agencies, and controversial science. A former top copywriter for brands like Ogilvy & Mather and Burberry, she now applies her skills to uncovering hidden power structures. Her latest book, Blue Butterfly: Inside the Diary of an Epstein Survivor, reveals how Jeffrey Epstein's operation extended far beyond sex trafficking—into eugenics, cloning, and mind-control experimentation disguised as philanthropy. WEBSITE: TrineDay BOOK: Blue Butterfly: Inside the Diary of an Epstein Survivor SUPPORT OUR SPONSORS!!! ⁠FABRIC BY GERBER LIFE⁠ Life insurance that's designed to be fast and affordable. You could get instant coverage with no medical exam for qualified applicants. Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at ⁠meet fabric dot com slash STRANGE⁠ ⁠TESBROS⁠ We're a small business built by Tesla owners, for Tesla owners. Everything we do is about helping our customers customize, protect, and maintain their ride — whether it's through our products or YouTube how-tos and reviews. We're running an exclusive giveaway you won't want to miss! Enter now for your chance to win a DIY PPF Full Body Wrap kit tailored to your ride — either the Model Y Juniper or the Cybertruck. This prize is worth up to $2,500 and gives you the ultimate choice: Colored PPF. Clear Matte or Gloss PPF. Or even a Vinyl Wrap option for the Cybertruck Go to⁠ tesbros.com⁠ and use code POD15 for 15% off your first order. HIMS - Making Healthy and Happy Easy to Achieve Sexual Health, Hair Loss, Mental Health, Weight Management START YOUR FREE ONLINE VISIT TODAY - ⁠HIMS dot com slash STRANGE⁠ ⁠https://www.HIMS.com/strange⁠ MINT MOBILE Premium Wireless - $15 per month. No Stores. No Salespeople. JUST SAVINGS Ready to say yes to saying no? Make the switch at MINT MOBILE dot com slash STRANGEPLANET. That's MINT MOBILE dot com slash STRANGEPLANET BECOME A PREMIUM SUBSCRIBER!!!⁠ ⁠https://strangeplanet.supportingcast.fm⁠ Three monthly subscriptions to choose from. Commercial Free Listening, Bonus Episodes and a Subscription to my monthly newsletter, InnerSanctum. Visit ⁠https://strangeplanet.supportingcast.fm⁠ Use the discount code "Planet" to receive $5 OFF off any subscription. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and services, you agree to our use of cookies as described in our Cookie Policy. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://strangeplanet.supportingcast.fm/

Albert Cheng has led growth at three of the world's most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.What you'll learn:1. How to use the explore-exploit framework to find new growth opportunities2. How showing premium features to free users doubled Grammarly's upgrades to paid plans3. What good retention looks like for a consumer subscription app4. Why resurrected users drive 80% of mature product growth5. Why “reverse trials” work better than time-based trials6. The three pillars of successful gamification: core loop, metagame, and profile —Brought to you by:Vanta—Automate compliance. Simplify security.Jira Product Discovery—Confidence to build the right thingMiro—A collaborative visual platform where your best work comes to life—Where to find Albert Cheng:• X: https://x.com/albertc248• LinkedIn: https://www.linkedin.com/in/albertcheng1/• Chess.com: https://www.chess.com/member/Goniners—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley• Explore vs. Exploit: https://brianbalfour.com/quick-takes/explore-vs-exploit• Grammarly: https://www.grammarly.com/• Reforge: https://www.reforge.com/• Chess.com: https://www.chess.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Figma: https://www.figma.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Claude Code: https://www.anthropic.com/claude-code• GitHub Copilot: https://github.com/features/copilot• Noam Lovinsky on LinkedIn: https://www.linkedin.com/in/noaml/• The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack): https://www.lennysnewsletter.com/p/the-happiness-and-pain-of-product• Kyla Siedband on LinkedIn: https://www.linkedin.com/in/kylasiedband/• The Duolingo handbook: https://blog.duolingo.com/handbook/• Lenny's post on X about the Duolingo handbook: https://x.com/lennysan/status/1889008405584683091• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennysnewsletter.com/p/the-rituals-of-great-teams-shishir• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Kasparov vs. Deep Blue | The Match That Changed History: https://www.chess.com/article/view/deep-blue-kasparov-chess• Magnus Carlsen: https://en.wikipedia.org/wiki/Magnus_Carlsen• Elo rating system: https://www.chess.com/terms/elo-rating-chess• Stockfish: https://en.wikipedia.org/wiki/Stockfish_(chess)• AlphaGo on Prime Video: https://www.primevideo.com/detail/AlphaGo/0KNQHKKDAOE8OCYKQS9WSSDYN0• Statsig: https://www.statsig.com/• The State of Product in 2026: Navigating Change, Challenge, and Opportunity: https://www.atlassian.com/blog/announcements/state-of-product-2026• Erik Allebest on LinkedIn: https://www.linkedin.com/in/erikallebest/• Daniel Rensch on X: https://x.com/danielrensch• Chariot: https://en.wikipedia.org/wiki/Chariot_(company)• San Francisco 49ers: https://www.49ers.com/• Breville Barista Express: https://www.breville.com/en-us/product/bes870—Recommended books:• Snuggle Puppy!: A Little Love Song: https://www.amazon.com/Snuggle-Puppy-Little-Boynton-Board/dp/1665924985• Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X• Dark Squares: How Chess Saved My Life: https://www.amazon.com/Dark-Squares-Chess-Saved-Life/dp/1541703286—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Miriam Shirley, que acabou de assumir como nova presidente da BrandLovers - dois anos depois de ter saído do cargo de CEO no grupo Publicis – é a convidada deste CMO Playbook.Rapha Avellar recebe a executiva ganhadora do Prêmio Caboré em 2017 e que ocupou cargos de liderança na Starcom e Ogilvy para debater as transformações da mídia e do mercado publicitário neste século.Na conversa, Miriam argumenta que toda inovação de canal causa confusão nas métricas, compartilha lições de sua carreira e divide a experiência de liderar uma conta como Coca-Cola em contextos diferentes como a Cidade do México e o Rio de Janeiro.Ela comenta o que observou do mercado e nas conversas entre os maiores nomes da publicidade nos dois anos que esteve dedicada à vida pessoal - e seus 33 sobrinhos -, troca números valiosos sobre a Creator Economy com Rapha e explica por que resolveu voltar ao mercado, em uma startup, neste momento.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is hiring one of the biggest challenges you've faced when it comes to running your agency? How do you sift through hundreds of applications when most don't even read the job description? Today's featured guest opens up about the realities of building a team, the role that gave him his time back, and why finding the right people, not unicorns, but the right fits can make or break an agency's growth. Dan Salganik is the managing partner and CEO of Visual Fizz, a Chicago-based digital full-service marketing agency. He spent years working at agencies of every size and learning of the many flaws in their operations: bloated overhead, work designed more to win awards than to serve clients, and inefficiencies everywhere. Instead of sticking it out, he decided to try something different. With the help of a co-founder he met online, he turned his freelance gig into an actual business. Within nine days of their first conversation, they had their first paying client. Once they were at three clients, they decided it was time to make it official and started Visual Fizz. In this episode, we'll discuss: The digital nomad myth. Hiring as the biggest challenge for agency success. The unicorn problem. Why the big guys should be worried. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Inspired to Create Something Better After Working With The Big Guys Dan's path into agency life started straight out of college, working at agencies as a project manager. He saw how the big guys worked and was frustrated by the waste. Expensive office space downtown, teams focused on portfolio-building instead of client results, and layers of inefficiency that didn't make sense to him. After a layoff, he started contracting and freelancing. After a while, he figured if he was already selling his time, why not build a team and sell more than just his own hours? Partnering with a co-founder who brought SEO and paid search chops, he launched Visual Fizz for just $50 and a “crappy logo.” The Digital Nomad Myth At first, Dan thought the digital nomad lifestyle was going to be the dream. He traveled through Asia, working out of hostels, hopping on 2 a.m. client calls from rooftop hotels, and running projects with a global team scattered across South Africa, Kuwait, and the U.S. It sounded cool on paper—but the reality was brutal. Trying to serve U.S. clients while living 12 hours ahead was a recipe for burnout. As he put it, “If you're traveling to Southeast Asia and trying to hit U.S. hours, you're in for a rude awakening.” Over time, he realized international travel had to shift into more realistic time zones if he wanted to scale the agency. From Scrappy Start to Scaling Smart Visual Fizz didn't take off by accident. From the beginning, Dan and his co-founder knew they wanted more than just a freelancing partnership. She had the technical expertise, he had the business and sales skills, and together they leaned into that divide. Their first clients came on at around $2,500/month retainers, which felt big at the time. But what really set them apart was their willingness to sell the agency model—not just themselves as individual contractors. Dan admits the early days were DIY to the extreme. He designed the first website, created the brand, and hustled every step of the way. But over time, they shifted from being “just two freelancers” into a legit business with structure, processes, and a growing client roster. Why Hiring is Always the Hardest Part Dan didn't hesitate when asked about the hardest part of running an agency: hiring. In a business where you're selling knowledge and time, having the right people is everything. And finding those people can be tough, especially for smaller agencies. Posting a single job ad often results in 700 to 1,500 applications—most of which are noise. Dan prefers entrepreneurial-minded hires over candidates with perfect credentials. He values people who can adapt, who want to learn, and who bring a cultural fit to the table. That's how he's built a team that can handle change in an industry that shifts constantly. Like most founders, Dan has had terrible interview experiences with candidates who applied mindlessly as soon as they saw an opening and didn't bother to read anything about the profile required. People were showing up to interviews while in their card eating, not even knowing the company's name, and clearly not having the skills required. If you've ever found yourself in this position, overwhelmed by resumes and constantly interviewing the wrong people, bury a hidden instruction in your job post, like requiring a candidate to send a video with a specific subject line to a private email. The people who follow directions prove they're serious. The rest self-select out, saving you hours of wasted interviews Tired of the fancy resumes and disastrous interviews, Dan has turned to his contractors. He's hired people who had contracted with the agency for years, which of course had the advantage of already understanding their capabilities and knowing they were up to the task. Furthermore, Dan considers himself to be very fiscally conservative when it comes to hiring, so he prefers working with the person until he feels he can comfortably hire them to be a full time team member. The Hire That Changed Everything For Dan, the biggest game-changer was bringing in a project manager who grew into a project lead. Having someone who could take ownership of processes, build out SOPs, and even tell him to log off at 6 p.m. gave him the space to focus on the bigger picture, strategy, branding, and biz dev. The right project manager isn't just checking boxes. They protect your time. They let you walk into client conversations clear-headed instead of stressed about whether a deliverable is behind. When they can run the team and operations, you can finally do the job of a CEO: winning new business and setting the direction of the agency. Stop Chasing Unicorn Hires What's the next hire on Dan's list? A hybrid between a campaign strategist and a creative marketing manager. Someone who can think strategically, get hands-on with campaigns, and still spot when an SEO report doesn't make sense to a client. Sounds great but also sounds like a unicorn. As most agency owners eventually learn: unicorn hires exist, but you can't build a hiring strategy around finding them. Instead, hire clearly defined roles—project managers who love execution, account managers who thrive on client leadership. When you stumble across someone who can flex across lanes, great. But don't make that the expectation. How to Train Your Team to Sell Naturally Dan's agency doesn't run with a traditional account manager structure. Their PMs double as client leads, which means Dan had to find a way to make sales training part of the culture without turning his team into pushy salespeople. The secret to this training is storytelling. Instead of saying, “Hey, we can upsell you,” his team learns to connect client comments with relevant success stories. If a client mentions running a content audit, a PM can naturally suggest looping in the SEO lead, not because they're chasing revenue but because they know it will help the client. Over time, this approach builds trust and positions the agency as a partner, not just a vendor. Positioning in a Shifting Market Dan has seen client expectations are moving “down a notch” lately. Big brands that once chased Ogilvy or Leo Burnett are now hunting for mid-sized partners. Those mid-sized companies are shifting to smaller shops. And boutique agencies like Visual Fizz are landing $100–500 million clients who want to be a top priority instead of client number 142 on a massive roster. It's the boutique hotel effect. Clients don't always want the 3,000-room resort. Sometimes they want the place where the staff knows their name, treats them like the biggest deal in the building, and still delivers world-class service. For smaller agencies, that's a huge opportunity to win the types of clients that used to feel out of reach. Why Lean Agencies Have the Edge The future isn't kind to bloated agencies. What used to take 100 people a few years ago could now be done with 40—or even 15. Large firms with huge overhead and outdated models will struggle unless they pivot, merge, or find a vertical niche. Meanwhile, smaller and mid-sized agencies that can move fast, price smart, and deliver with a lean team are better positioned than ever. As Dan put it, even Fortune 500 companies are asking, “Why should I pay $50k a month for SEO when I can get the same expertise at $8k?” Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Neste CMO Playbook, Rapha Avellar recebe Luiz Fernando Musa, Chief Executive do Grupo Ogilvy Brasil.Grande defensor da criatividade como diferencial competitivo, ele passou os últimos 30 anos criando campanhas de sucesso e vendo de perto todas as transformações do marketing das empresas e das agências de publicidade.Musa discute o papel da inteligência artificial, aconselha CMOs a "tirar as muletas" para abraçarem a mudança e ressalta que é preciso agir com humildade intelectual, e estar disposto a reaprender constantemente em um mundo onde "tudo está em cheque".Ainda dá dicas de como mover consumidores, focando na autenticidade e credibilidade, definindo o que a marca realmente acredita e entrega, e o executivo reflete sobre a importância do tempo e da construção de legado, contrastando com a mentalidade de gratificação instantânea.Siga o CMO Playbook na sua plataforma de áudio favorita e acompanhe os cortes dos melhores momentos no instagram: @cmo_playbook

What happens when you mix grief, comedy, and a brutally honest take on life's hardest moments? You get John Kenney's new book, I See You've Called in Dead. In this episode, I (i.e., me–Paul–the host) sit down with John Kenney—award-winning author and longtime New Yorker contributor—for a candid and sometimes very funny conversation about writing, death, and living imperfectly, a topic we all know something about. I first learned of John 20 years ago when someone gave me a copy of his book Truth in Advertising and said, “this author is smart, wicked funny, and a little dark - you'll love it.” I did. So I was thrilled to get the chance to talk to him about the new book and to hear a first-hand account of his journey from Ogilvy & Mather copywriter to getting published in the New Yorker and eventually becoming an award-winning novelist. One of six boys in a big Irish family, John dedicates the book to his late brother, a firefighter who died of pancreatic cancer, potentially related to his work at Ground Zero, starting the afternoon of 9/11/01. I just re-listened to this conversation, and I am grateful to John for being so open about his career, his family, and his admiration for the father who became a widower far too soon. I hope you enjoy it as much as i did. . Learn more about John: https://www.instagram.com/johnkenneywriter/?hl=enFollow Paul: https://words.paulollinger.com/

What really drives business growth today? Gwen Hammes, co-CEO of Cro Metrics, joins me to share how she went from global agency leader to data-driven growth strategist - helping brands like Google, Hyatt, Bombas, and Talkspace unlock next-level success.In this conversation, Gwen reveals what most leaders miss when it comes to AI, martech, and website strategy, and why the human element still matters more than ever. We also talk about customer journey insights that might surprise you, the key to building trust in a digital world, and why hobbies might be the real secret to career fulfillment.If you're a founder, CMO, or curious lifelong learner, Gwen's perspective will inspire you to experiment, evolve, and lean into the joy of building something impactful.

Ondřej Obluk, který již 14 let vede českou pobočku agentury Ogilvy, v rozhovoru popisuje, jak se marketingový svět za poslední roky dramaticky proměnil. Agentury čelí nové konkurenci, včetně AI nástrojů a interních týmů klientů, a mění se i jejich vnitřní struktura – mizí juniorní pozice a přibývá potřeba seniorní expertízy. Umělá inteligence podle něj nenahradí lidskou kreativitu, ale výrazně mění způsob práce a posouvá hranice toho, co agentury dokážou dodat. Budoucnost vidí ve schopnosti propojit technologii s hlubokým porozuměním zákazníkovi, silnou strategií a originalitou. Marketing a reklama tak podle něj zůstávají atraktivní a smysluplné obory, pokud se v nich lidé umí přizpůsobit změnám a aktivně tvořit jejich směr. Video rozhovoru najdete zde: https://rostecky.cz/budoucnost-nejen-reklamnich-agentur-ondrej-obluk-ogilvy-t55300 Toto je exkluzivní rozhovor pro moje předplatitele. V případě jakýchkoliv dotazů a připomínek mi neváhejte napsat na info@rostecky.cz. Veškerá doporučení, informace, data, služby, reklamy nebo jakékoliv jiné sdělení zveřejněné na našich stránkách je pouze nezávazného charakteru a nejedná se o odborné rady nebo doporučení z naší strany. Podrobnosti na odkazu https://rostecky.cz/upozorneni.

Like Pepsi in 1984, coffee is the "Choice of a New Generation"... but maybe not in the same way as we of older generations are comfortable with. The ways digital natives are consuming coffee today may be unique, but as with all coffee consumers before and after, they are seeking the identity, belonging, utility, and promises associated with coffee and the community it has always facilitated.  The question we need to ask is how do we in the world f coffee shops acknowledge, welcome, include, adn understand these very important consumers? To help us explore this we are chatting with friend of the show and deep thinker extraordinaire, Kosta Kallivrousis!  Kosta Kallivrousis has spent over 14 years working across the specialty-coffee supply chain. His unique combination of experience as a barista, licensed Q grader, and in strategic sales at both roasted and green coffee companies has given him a 360°-view of the specialty-coffee world. Kosta is passionate about building equitable sourcing relationships between coffee producers and buyers, challenging industry norms around taste and value, and advocating for greater connection and community in the coffee industry.   Links:  KOSTA ON INSTAGRAM:  https://www.instagram.com/espresso_patronus/   Other Links: The barista mag piece Kosta wrote about cafe raves The death of a millennial brand with Euguene Healey Postmillennials desire era's and not fixed identities by Eugene Healey How Gen Z expects brands to interact with them by Ogilvy.    Related episodes:  321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo 393 : The Tyranny of Taste w/ Kosta Kallivrousis SHIFT BREAK: Quality Still Matters Some Tips on Signature Drinks Menu Simplicity as Hospitality 274 : Crafting Specialty Drinks in your Shop w/ Matt Foster” 548: Cool Ideas For Customer Engagement    Insights into the specialty coffee industry and its challenges. KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min      SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com    

What is a brand, really?Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes.We also talk about:The difference between branding vs. brand buildingWhy most small businesses think they're “not ready” for brand (and why that's wrong)How to avoid the AI-driven “blanding” of everythingWhat Peter learned leading brand strategy across Asia-Pacific for global companies, and how those same lessons apply to solopreneurs todayIf you're struggling to define what your business truly stands for or how to make it stand out, this episode is for you.

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You'll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you're a founder, marketer, or business leader—you don't want to miss this one.

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.

The Untold Stories and Strategies of Drayton Bird: A Must-Watch for MarketersWhat happens when one of the greatest marketing minds in history takes the stage? You get this.In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn't hold back.He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn't theory. This is real-world insight from someone who's been in the trenches.From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.Expect laughs. Expect brutal honesty. Expect notes.

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months.  Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their first week. Key Takeaways: [00:01:32] Gaurav's origin story [00:05:26] Building "the cursor for sales" [00:15:05] The launch strategy: Getting 320 form fills and 27 customers  [00:25:05] The feature trap: Focusing too much on new features instead of funnel optimization  [00:30:01]  The Ogilvy principle that shaped their positioning strategy [00:37:01] Breaking down their Product Hunt launch that generated 900+ upvotes [00:42:12] The two-team approach during transitions [00:51:15] Why product, customers, and hiring/firing are the only three things that matter [00:54:09] How consistent posting (2x daily) grew from 500 to 23,000 followers  [01:01:17] The mindset shift to maintaining high energy Resources: 

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

Andy Johnson is joined by 2006 U.S. Open champion Geoff Ogilvy to preview the 125th U.S. Open at Oakmont Country Club. Andy and Geoff discuss the setup at Oakmont as the club prepares to host the U.S. Open for a record 10th time. Geoff shares insights from his experience playing at the 2007 U.S. Open as the defending champion and emphasizes the unique challenges that Oakmont presents. The two discuss the mental strategy needed to contend for 72 holes at one of the toughest courses in America and focus on players such as Scottie Scheffler, Bryson DeChambeau, and Xander Schauffele as potential winners.

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101